market research survey questionnaire example

Market research questionnaire: examples and complete guide

17 october 2022 • 1406 words, 6 min. read

By Pierre-Nicolas Schwab

How to make a market research questionnaire? What questions to ask?  When you do market research, the questionnaire is a must. So much so that  questionnaires and market research are often used interchangeably . However, it is only one step in a  complete process  that allows you to get closer to the truth of the market. In this article, we address all these issues and propose  complete examples in B2B and B2C to download .

For more real-life examples, we refer you to the website  etude-de-marche.online , where we list and comment on the questionnaires we find online. You can also find our guide to  writing your questionnaire here .

All about the market research questionnaire in 30 seconds

• The questionnaire is a market research technique . It aims to obtain a quantitative assessment that complements the qualitative view offered by techniques such as individual interviews or focus groups.
• Questionnaire and market research are too often considered interchangeable terms. It is essential to understand that we must combine several techniques to approach the reality of a market. The administration time for a questionnaire should not exceed 10 minutes . This corresponds to about 25 questions.
• The questionnaire is divided into 3 distinct parts : 1) the introduction, 2) the questions specific to the market research, and 3) the collection of information on the respondent’s profile
• 5 questions are recurrent in any market research questionnaire: screening questions, buying habits, needs, buying intentions, and pricing.
• A B2C market research questionnaire will differ from its B2B counterpart. The latter will focus more on competitive aspects, the decision cycle, and the price currently paid by the company.

What is the place of the questionnaire in global market research?

Duration and number of questions not to exceed, the 3 parts of a market research questionnaire, how to adapt your questionnaire for b2b market research.

• Example of B2C market research questionnaire
• Example of B2B market research questionnaire

Download other examples of market research questionnaires

Understanding a market involves approaching it from several angles. Classically,  market research is done in 3 phases :

• desk research (or documentary research)
• qualitative research
• quantitative research (via questionnaire)

To know more about the market research process, visit our free online guide . You can browse the right infographic, representing the global method we have conceptualized. The questionnaire section is #6.

Most questionnaires are now administered in the form of online surveys. As far as our market research firm is concerned, we have to admit that it has been a long time since a customer asked us to conduct a face-to-face administration (on the street, for example) or by post.

We advise our customers  never to exceed 10 minutes and 25-30 questions . This avoids problems such as:

• Attrition : Respondents give up along the way when the questionnaire is too long.
• Fatigue : questionnaires that are too long will tire respondents, who tend to be more distracted and answer poorly. The quality of the answers will be inferior, and your results will be less reliable at the end of the questionnaire.

Two examples to download are waiting for you at the end of this article.

Questionnaire and market research are too often considered interchangeable terms.

In this paragraph, we propose to go through the ideal structure of a market research questionnaire:

• Introductory text
• Recurring themes
• Respondent profile

Part 1: The introductory text

Your questionnaire can start with a short introduction presenting the purpose of the market research. It should not be too long but clear enough for the respondent to understand:

• what do you want to ask them about
• what they will gain from it
• how much time will it take
• what will be done with their data (on this subject, consider reading this article on the  problems posed by the cloud act in market research questionnaires )

Part 2: questions specific to the market research

In B2C and B2B, some themes are almost always present in all market research questionnaires. There are 5 of them:

• screening of the respondent
• buying habits
• purchase intention

As you can see, these questions follow a certain logic. You will first check that the respondent has the right profile to answer (screening), then ask them about their buying habits (the current situation) before moving on.

We propose the following table to give you an overview.

Part 3: Questions about the respondent’s profile

You will finish your questionnaire by asking questions about the respondent’s profile. Age, sector of activity, gender, etc., are all variables that will allow you to cross-reference the results and better segment your target population. Here is a non-exhaustive list of the control variables we use most often in our research.

B2B (for products or services sold to companies):

• company size
• sector of activity
• hierarchical position of the respondent
• geographical location (postal code, region, country)

B2C (for products or services sold to individuals)

• family status
• level of research
• household income

In a B2B context, a market research questionnaire must undergo certain adaptations.

These concern, of course, the questions on the respondent’s profile . Demographic aspects are little important in B2B. However, the hierarchical position, the company’s size, and its sector of activity must be recorded.

Above all, the questions asked will be different. You will probably have to ask more questions to determine the company’s current practices and gather information on the competition. In this respect, B2B market research will also be interested in the price currently paid by the company if it already has a competing solution. In a B2C context, this price aspect may be less important, especially if it is a regular purchase. Do you remember the price of everything you buy in the supermarket as a consumer?

In the B2B context, you will also have to put more emphasis on decision-making . In B2C, the consumer decides alone most of the time. In B2B, this is never the case because there are procedures to follow within any company.

Example of a B2C market research questionnaire

The questionnaire below concerns research on car purchases by individuals. It is, therefore, B2C market research. It includes 26 questions. You can find the internal instructions (in blue) that we put to check that the programming of our questionnaire is correct.

Example of a B2B market research questionnaire

The questionnaire you will find below concerns research on hygiene in companies. It is therefore intended for a professional audience. You will note that we have provided an explanatory text (in blue) for some questions. This is a good practice when the question is complicated or needs to be contextualized.

Many examples of market research questionnaires are available on our dedicated website,  www.etude-de-marche.online . You can find the complete questionnaire, all the questions, and our explanations and reviews in the video.

• Market research methodology

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• 50+ Must-ask questions for your market research surveys

Şeyma Beyazçiçek

Market research is an essential part of finding answers to your questions. For this reason, market research surveys have a big importance. So, market study survey questions, too . These types of questions help you get essential data about the target audience, conduct competitive analysis, get new ones, or protect existing customers .

We have gathered the most essential data to help you gather information on the target market or target customer. In this article, you will find 50+ market research survey questions and examples about customers, products, social media, etc. You need to seriously consider these business survey questions for market research and learn more!

• What is a market research survey?

A market research survey is a document that asks demographic questions or any type of market research questions that aim to collect vital customer feedback to make you better in marketing . The critical point of a market research survey is to learn customer experience and make marketing plans according to it.

A report by Statista shows that since 2008 , the market research sector’s global revenue has increased by more than twice, surpassing $81 billion in 2022 . So, the importance of market research is getting more realized, and you need market analysis survey questions. Good survey questions for market research collect data to help you create definite strategies for a better marketing plan.

• 50+ Market research survey questions you must ask in your surveys

Each company has its own unique priorities and needs. For this reason, companies should choose questions carefully for their survey. 50+ market research survey questions might differ according to the needs and requirements of a company. Nevertheless, we have gathered the most essential and basic ones to make you grow faster. 

If you want to access all these privileges we have discussed so far, you need to have a look at these 50+ must-ask questions for your market research surveys:

Customer survey questions for market research questions

The primary reason for selling a product or service is for customers . Finding the target audience for your company is one of the most important parts of your market research survey. For that reason, you need to have a look at these customer survey questions for market research questions: 

1. How often do you shop from us?

• Once a week
• Twice a week
• Once a month
• Twice a month
• Once every two months
• Once every three months
• Once every six months
• Once a year

2. What is your favorite product/service?

3. What is your least favorite product/service?

4. Why do you choose us?

• Your reputation for quality products and services
• Your competitive pricing
• Your commitment to customer service
• Your convenient location
• Your wide selection of products and services
• Your knowledgeable staff
• Your experience in the industry
• Your commitment to innovation
• Your commitment to sustainability

5. Would you recommend us to your friends/family?

6. Since when do you choose us?

• Two Years Ago
• Three Years Ago

7. Overall, from 1-10, how do you rate us?

An opinion scale question example about satisfaction

Market research questions for a product

A market research question for a product is an excellent helper for companies to understand and collect data about existing. If you want to learn how your customers are satisfied with your exciting product, you only need to ask them these questions. Here are your market research questions for a product: 

8. Have you ever heard of this product before?

9. From 1-10, how would you rate this product?

10. Do you believe this product is useful/helpful for you? 

11. What is the likelihood of buying this product again?

• Very Likely
• Very Unlikely

12. What do you like about this product?

• It is easy to use
• It is cost-effective
• It is reliable
• It has great customer service
• It has a wide range of features

13. What do you dislike about this product?

• Functionality

14. Would you recommend this product to your friends or family?

You can replace the word “ product”  with the name of your own product.

A question example about purchasing behavior

New product market research survey questions

New product market research survey questions are perfect for your company if you plan for a new product. Imagine that you are about to launch a new product. You can take fewer risks if you ask questions about the new product before launching it. So you might need these market research questionnaire questions for your new product: 

15. Have you seen a similar product? 

16. How likely are you to use this product for your business activities?

17. What do you think is the best feature of this new product?

18. What do you think is the least favorite feature of this new product?

19. Do you find the price reasonable?

20. Are you excited about this product?

21. Overall, from 1-10, how do you rate this new product?

A question example about later use

Social media survey questions for market research

Social media is an excellent way of collecting helpful data from your customers because, today, nearly everybody has a social media account. You can have insightful data as long as you know which platform to use and how to use it. So, here are your social media survey questions for market research: 

22. Which social media platforms do you use? ( you can choose more than 1 )

23. In which social media platforms do you spend time the most?

24. Do you follow us on your social media accounts?

25. What do you think about our company’s social media account? 

• It's great!
• It could use some improvement.
• I haven't seen it

26. Do you believe we can use social media effectively?

27. What can we do to improve our social media accounts?

• Post regularly
• Run contests and giveaways
• Use relevant hashtags
• Optimize profile information
• Respond to comments
• Collaborate with influencers

28. Which influencers do you relate to us the most?

A market research survey question example about social media

Market research questions to ask potential customers

As much as trying to hold your existing customers, you should also try to find potential customers and expand your network. Because only in this way you can grow your business. When you have good market research questions to ask potential customers, as given below, you can easily get what you need: 

29. Have you ever heard us before?

30. When you think of our brand, what comes to your mind first? 

31. Who is our rival for you?

32. What is your minimum budget?

33. What is your maximum budget?

34. Would you consider choosing our product/service?

35. What are your best aspects, you think?

Market research questions for B2B companies

Just like any sector, B2B companies need to do their best to run market research. As for their market research survey, the questions will be different because they need to aim at businesses directly. If you need them, here are your market research questions for B2B companies: 

36 . Who is your ideal customer?

37. What really matters to your ideal customer?  

38. Do you think you know your customers?

39. How can you know your customers better?

40. What is your customers’ annual income? 

41. What do your customers do in their free time?

42. What attracts your customer?

Demographic questions for your market research survey

Demographic questions allow your company to understand your customer’s background better. Also, if you want to understand the certain characteristics of your target audience, demographic questions are the best option for you. Have a look at these demographic questions for your market research survey: 

43. What gender do you identify as?

• Genderfluid

44. How old are you?

• 65 or Above

45. What is your marital status?

46. Can you please specify your ethnicity?

• African American
• Asian American
• Hispanic/Latino
• Native American
• Pacific Islander
• White/Caucasian

47. Where are you located?

• United States
• United Kingdom

48. What is your education level?

• High School
• Associate's Degree
• Bachelor's Degree
• Master's Degree
• Doctorate Degree

49. What is your annual income?

• $0 - $25,000
• $25,001 - $50,000
• $50,001 - $75,000
• $75,001 - $100,000
• $100,001 - $150,000
• $150,001 - $200,000
• $200,001 and above

50. What is your current employment situation? 

• Employed full-time
• Employed part-time
• Self-employed
• Not looking for work

A market research survey question example about income

• How can I create a market research survey?

In order to collect essential data for your market research, if you want to handle it the fastest way, you will need an online form builder. Also, if you want to build your form with lots of options and create just like you wish and want to do all of them for free, there is only one option left: forms.app .

As long as you follow some basic steps, you can easily create your market research survey and here are the steps: 

1. Login or create an account

Firstly, you should log in to your existing account if you do not have one; no worries, you can easily and quickly create an account . Also, do not forget that you have the opportunity to log in via Google, Facebook, and Apple accounts. 

2. Start from scratch, choose a temple, or generate with AI

You have access to a wide range of options thanks to forms.app . You must begin from scratch if you wish to pick every aspect of your survey. The site offers pre-made market research survey templates if you do not want to spend too much time on it. However, if you stay current with the latest technology, artificial intelligence can create your survey in seconds!

3. Add your market research survey questions

Based on your company’s primary needs and essential requirements, you should choose your market research survey questions very carefully. Each company’s priorities can differ. For that reason, you need to pay attention while adding them. 

4. Customize your survey form

In this step, you can easily change and personalize your online survey . To give an example, you can change the size and type of the font, colors, and order of questions, add your brand’s logo, etc. 

5. Share your market research survey

In the final step, you can share your survey with your target via many platforms . You can choose the link to be public, limited, or private while sharing. Additionally, you can preview the link to see whether it has any meta titles, descriptions, or images. 

• How can I write good market research questions?

One can randomly create market research questions for the survey; however, if you want to be one step ahead of your rivals and be good at writing market research questions, you need to follow the points given below:

• Consider your company’s needs : You need to have a moment and consider what your company needs the most. What are your priorities or urgent needs? Or what are your urgent deficiencies to be covered? After answering these questions, you can create better questions. 
• Think like the customer: The key point is listening to your customers and trying to think like them. When you think like them, you can come up with better market research questions and collect more valuable data for your survey. 
• Be direct: Questions asked directly are definitely better , instead of asking too many indirect questions or long and complex sentences that might be confusing. So, you need to pay attention at this point. 
• Key points to take away

As we have discussed so far, the importance of market research is undeniable. If you want to increase your market share and be more successful in your sector, there are some key points for your company to take away. You should not ignore these points:

• Design of the survey: Do not forget that the more you pay attention to your market research survey design, the more you will seem professional. 
• Pay attention to the context: Design is an important factor, but context is the exact reason you run a survey. So, you need to be careful with your questions. 
• Check the result: At the end of the survey, checking and analyzing the results is a key point. If you will not do that, there is no need to share the survey, isn’t it?

Now that you have read so far, you know all the critical points about the issue and where to start. Take action now and start finding your own effective data collection methods for market research !

Şeyma is a content writer at forms.app. She loves art and traveling. She is passionate about reading and writing. Şeyma has expertise in surveys, survey questions, giveaways, statistics, and online forms.

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• 11 Market Survey Template + [Question Examples]

One of the many ways to gather information about customers is through a market research survey. A market research survey, thus, is an affordable and reliable way for organizations to collect useful information from prospective consumers and target markets.

Apart from leveraging online data collection platforms like Formplus for your market research survey, it is also important for you to ask the right questions in your survey in order to gather the most relevant information. In this article, we’ll share some market research survey templates and question examples for your business. 

What are Market Surveys?  

A market survey is a data collection tool used to gather information from target markets with regard to a particular product/service. It involves gathering feedback on the needs and preferences of customers by asking a series of questions that reveal the inclinations of your target market. 

Typically, organizations depend on the results of market research surveys to create effective marketing strategies. Through a marketing survey, you can understand the expectations of prospective customers as well as gain insights into your competition. 

Why Administer Market Surveys?  

Market surveys are essential to the success of every business; whether new or existing. Understanding the needs of your target market means that you would be able to create and improve products to suit their specific demands, and therefore, record more sales and revenue. 

Here are some other reasons why you should conduct a market research survey for your business:

With a market survey, you will gain direct feedback from your customers on their expectations for your product. Such critical information plays a key role in product marketing and feature enhancement. 

• A market research survey provides key insights into consumers’ purchasing behaviors. You would know what customers are most likely to purchase, the product features that appeal to them, and what they think about your competitor’s product or service. 
• Effective Marketing Strategy

This is one of the most important reasons for conducting a market research survey. Findings from this research activity reveal customer inclinations and this information can help you to create an effective marketing strategy. 

• Better Decision-Making

Findings from a marketing research survey often translate to better decision-making for your business. Instead of investing in trial-and-error processes, you would make decisions with a high level of predictability. 

• It helps you to optimize your business operations by investing in product features that appeal to your customers. 
• It maps out a clear path of demand and supply in the target market (s). 

Tips for Conducting the Best Market Research Surveys   

• Define a clear goal for your survey. You should be specific about the aim and expected outcomes of your market research survey.
• Identify your target market for the survey. Make your data more relevant by focusing on the right target market. Avoid generic data by ensuring that your target market aligns with your product or service. 
• Use the right market survey tool like Formplus. 
• Employ a thorough analysis method to process the data gathered via the survey into actionable findings. In the Formplus analytics dashboard, you can access important survey metrics and even generate a custom visual report.  
• Engage the services of a market research survey expert to help you get the best results from the process. 

11 Market Research Survey Templates

• Market Survey Form

Use this market survey form to gather actionable insights into consumers’ preferences and behaviors. In the drag-and-drop form builder, you can edit this template by adding different form fields to help you collect a variety of information from your target audience.  

• Product Pricing Survey

Do you want to know whether you’re charging too much or too little for your product? Then use administer this product pricing survey to gather information about your client’s preferred pricing range. With the Formplus product pricing survey, you will gather first-hand data on the customers’ perception of your pricing. 

• Product Evaluation Form

Use this product evaluation form to collect feedback from consumers about your product and improve your product features. The Formplus product evaluation form will help you gather information on the strengths and weaknesses of your product from your customers’ points of view. 

• Customer Satisfaction Survey

Find out how well your product meets up with the expectations of your customers using the Formplus customer satisfaction survey . In the drag-and-drop form builder, you can tweak this form to suit your organization’s needs by adding different form fields and changing the appearance of the form. 

• Demographic Survey

This demographic survey will help you to better understand your customers. You can collect information about the age, marital status, gender, educational level, religion, and income of your customers to help you create objective buyer personas. 

• Interview Consent Form

Use this interview consent form to collect authorized permissions from participants during qualitative and quantitative research. This form would help you prevent any breach of data privacy, and you can also collect digital signatures from participants in your form. 

• Opinion Poll Template

This opinion poll template is an easy way for you to sample the public’s opinion on a range of issues. You can edit this template and share the poll’s link with participants in order to understand how they feel about the issue at hand. 

• Patient Satisfaction Survey

After providing medical services for a patient, you can administer this patient satisfaction survey to get feedback on how he or she feels about your service delivery. This survey form is a great way for hospitals and other healthcare practitioners to gather feedback from patients and improve their overall service delivery. 

• Restaurant Satisfaction Survey

Use this restaurant satisfaction survey to gather feedback from your clients on the quality of your service delivery. Find out what clients think about your brand and how you can improve the overall service experience and perception of your business. 

• Strawpoll Template

This straw poll template can be easily modified in the form builder to suit your organization’s needs. With this form, you can collect useful data from respondents about their interests, thoughts, and other important consumer demographics. 

• Website Evaluation Survey

Gather first-hand feedback from website visitors about their experience on your website with the Formplus website evaluation survey . You can embed this survey form on your website to make it easily accessible to visitors. 

How to Create Market Surveys with Formplus

Seamlessly create and administer your market research survey in little or no time with Formplus. After creating your survey, you can use any of the multiple form-sharing options to get your market research survey across to your customers and target markets.  

Formplus also has a form analytics dashboard that displays important metrics like the total number of form submissions and the total number of form views. With the teams and collaboration feature, you and your team members can work on the market research survey and organize responses and folders, together. 

Here is a step-by-step guide on how to create a market research survey with Formplus: 

• Sign in to your Formplus account to access the form builder. If you do not have a Formplus account, create one here . 

• In your dashboard, click on the Create new form button to get started.  
• Start by adding a title to your form, e.g. Market Research Survey. 
• Next, drag preferred fields into your form from the builder’s inputs section. You can edit form fields by clicking on the pencil icon beside them. 

• After dragging and dropping preferred fields into your form, click on “save” to move to the form customization section. You can add background images, insert your organization’s logo, and change your form layout with custom CSS.  

• Copy the form’s URL and share it with the respondents. You can send out email invitations to form respondents and also embed your market research survey on your organization’s website. 

Market Research Question Examples  

Question samples for target markets .

To better understand your target market and customer demographics, here are a few questions you can ask: 

• How would you rate your spending habits?
• How much do you spend on groceries every month?
• How do you like to make purchases?
• Would you be willing to pay a premium subscription fee for this service?
• What is your preferred service payment plan? 

Market Research Questions for Your Customers

Gathering feedback from your existing customers can provide great insights into your product’s market performance and help you to meet up with the expectations of your clients. Here are 5 questions you can ask here:

• How well does our product meet your needs? 
• What do you like best about our product?
• What product feature would you like to see? 
• How would you rate our service delivery?
• Has our product improved your daily output?

Market Research Questions for Competitive Analysis

These questions would provide a clearer picture of industry competitors and how they are perceived by your target market:

• What is your favorite toothpaste brand?
• Why did you choose this brand? 
• What benefits do you get from this product?
• What milk brands are you familiar with? 

Other market research questions are;

• How would you rate your last experience with our product?
• How likely are you to buy this product?
• How often do you make use of this product or service? 
• Why did you choose our services?
• How would you rate our pricing for this product?
• How likely are you to subscribe to our services?

Best Types of Questions for Market Research Surveys  

Open-ended question.

An open-ended question is a fluid question type that does not restrict respondents to a set of premeditated responses. In other words, it is a type of question that allows respondents to freely communicate their thoughts, feelings, and perceptions as they provide answers to it. 

In market research surveys, open-ended questions provide an opportunity for you to get extensive and descriptive information from respondents. Since there is no limit to the responses that can be provided, open-ended questions help you to gain better insights into the behaviors and preferences of your customers.  

Examples of open-ended questions are: 

• How would you describe your experience with our product?
• How do you think we can improve our product for you?
• What factors influence your spending habits? 

Close-ended Questions

A close-ended question is a rigid survey question type that limits respondents to a set of predetermined responses; typically in the form of options. Close-ended questions restrict respondents to already-provided responses (options) and these types of questions are mostly employed in quantitative research. 

In market research surveys, close-ended questions are typically used for evaluation; that is when you want to assign statistical values to your customers’ perceptions. Close-ended questions target specifics rather than long-form responses, and they make your data collection process faster and cost-effective. 

Examples of closed-ended questions are:

1. Did you enjoy using our product?

2. Would you recommend our services to other people?

3. How would you rate our service delivery?

Multiple Choice Questions

A multiple-choice question is a common type of closed-ended question that allows respondents to select one or more answers from the options provided. Multiple choice questions can restrict respondents to only one option or allow them to choose multiple options that are applicable to them. 

Examples of multiple-choice questions include: 

1. How long have you been using our product?

• 6-12 months
• More than 1 year

2. How often do you use our product?

• Somewhat often

Rating Scale Questions

A rating scale question is a type of survey question that requires a respondent to choose a rating option that best represents his or her perception of the subject matter. It usually displays a scale of answer options set within a specific range (like some sort of gauge). 

Net promoter score questions in customer experience surveys are good examples of rating questions. 

Conclusion  

A market survey is an important data collection tool for new and existing businesses that intend to create customer-centric products while recording increased sales and revenue. In your market research survey, ensure that you list questions that will prompt respondents to provide relevant answers. 

Also, outline specific aims and objectives for your market research survey and tailor your questions to reflect these. Finally, use Formplus to achieve a seamless data collection process from start to finish – you can create your survey, share it with respondents, and analyze the resulting data with little or no hassle. 

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Definition: Market research surveys are a tool used to collect information about a target market. These surveys allow businesses to understand market needs and preferences.

Your company can offer better products or services by understanding your target market. Often, market research surveys will also include questions about competitors. Competitor data help paint the complete picture of your target market.

Depending on your goal, you want to include different question types in your survey. Here are three general categories of question types to include:

• Customer demographic questions
• Product/service questions
• Company/brand questions

Customer Demographic Questions

These questions will help you to understand  your audience  better. In addition, this data can be used to create market segments.

• What is your age range?
• What is your marital status?
• What is the highest level of education?
• What is your monthly income?
• Which of the following online retailers do you use most often?
• How many hours a week do you spend doing [task]?
• How did you find our company?

Product or Service Questions

When researching a product or service, you want to find out what attributes customers find most valuable in addition to a proper price point.  MaxDiff  will help you determine what is least and most important for this type of research, while  Gabor Granger  and  Van Westendorp  will help you find the optimal price points.

Important note: Don’t ask customers what they would pay for a product or service using an input box. The data will be unreliable. Instead, we recommend using a Gabor Granger question to determine optimal price; this question mimics real-world buying decisions where random price points are evaluated.

Asking about competitors is also essential when drafting product or service questions. Understanding the competition will help your own company build better offerings.

• Of the following features, which are LEAST and MOST important to you?
• Does this product help solve your problems?
• Is there any feature you wish a competitor offered?
• Was our product easy to use?
• How would you evaluate the following price points when purchasing this product?

Company/Brand Questions

When asking questions about your company or brand, the key focus should be on asking the Net Promoter Score question. This question asks, “How likely is it that you would recommend this company to a friend or colleague?” with options from 0 to 10. The overall score will range from -100 to 100 and can be benchmarked against other companies.

Some additional questions in this area could include the following

• Do you understand what our brand stands for?
• Of the following terms, which do you associate with our brand?
• When thinking of a new [product] to buy, which of the following brands first comes to mind?

Tips to Create a Great Market Research Survey

Create an objective:.

Once you get the data, what actions will you take with it? For example, do you want to research features or pricing? Whatever the objective is, make sure it is clear. This will ensure the right questions are asked to gather valuable data.

Determine How to Collect Responses:

Do you have a customer list or want general consumers’ opinions? We recommend using your own customers as a starting point for market research surveys. Then you can add in a targeted survey panel to grab more general consumer opinions.

Here is a  sample size calculator  to determine your needed sample size. This data will enable you to know how many responses you need to collect based on the overall population you are studying.

Use Crosstabulation:

To spot hidden trends and relationships, use  cross-tabulation . For example, you could create a cross-tabulation report for a MaxDiff question with gender. Then you can see what product each prefers features. This can be used for marketing or to decide what target market would be more profitable.

Keep Your Survey Short:

No one wants to be overwhelmed. A  study by Survicate  found that surveys with 1-3 questions had an 83% response rate. Use  skip logic  to hide irrelevant questions from users that do not meet specific criteria.

Offer Incentives:

Offer incentives! Offer respondents a discount if they take your survey. This will help drum up new business and ensure you can collect the data you need.

Why Use Market Research Surveys?

Research a target market:.

Your target market is the consumers who would find your product or service most helpful. So first, create a survey to discover opinions on a product or service and respondent demographics such as age, income level, or education level. You can segment your results from here and find out what characteristics make up your target market.

Market Segmentation:

Now that you know your general target market, a more specific group of those people is known as a segment. With the dealership example, maybe you realize consumers in your area and target market love Audi but hate BMW. Luxury cars and people of the same income level drive them, but this difference in product preference is a segment. Knowing this is key to offering the correct brands or prices.

Competitor Analysis:

Often called SWOT analysis (strengths, weaknesses, opportunities, threats), analyzing your competition is key to gaining market share. Go directly to consumers and ask about their opinions on competitors. Ask questions about what they do well or what you do well. Your survey results will help you identify opportunities for growth or ways your company needs to change to stay competitive.

Product Launches:

Does your product meet your customers’ needs? Sending an online product survey to customers will help you gain insights that drive improvements, consumer satisfaction, and ultimately, sales. When measuring the importance of product features, remember always to include a MaxDiff question.

Types of Market Research Data

Of course, surveys are only part of market research. You might be able to shorten your survey if you can collect data from other places first.

Primary Information (aka Field Research):

First step in marketing research  is information YOU collect specific to your objective. This type of information is most often collected via surveys! For example, you might want to open up an arcade in a small town in the United States. You can send out a survey to a sample of the town’s residents to get demographic information and if they are willing to visit your arcade.

Secondary Information (aka Desk Research):

Secondary market research is information YOU DO NOT collect specific to your objective. This type of data is already available to you in public government databases, journals, publications, or even Google! For example, let’s say you were interested in starting your luxury car dealership. You could look at government census data for income levels for your target market before conducting your detailed research. Secondary information should help narrow down what preliminary information you need to collect.

ABOUT THE AUTOR

Allen is the founder of SurveyKing. A former CPA and government auditor, he understands how important quality data is in decision making. He continues to help SurveyKing accomplish their main goal: providing organizations around the world with low-cost high-quality feedback tools.

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Market research questions: what to ask and how.

9 min read Whether you’re looking for customer feedback, product suggestions or brand perception in the market, the right market research questions can help you get the best insights. Learn how you can use them correctly and where to begin.

What is market research?

Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.

For example, this could be an online questionnaire , shared by email, which has a set of questions that ask an audience about their views. For an audience of target customers, your questions may explore their reaction to a new product that can be used as feedback into the design.

Why do market research?

When you have tangible insights on the audience’s needs, you can then take steps to meet those needs and solve problems. This mitigates the risk of an experience gap – which is what your audience expects you deliver versus what you actually deliver.

In doing this work, you can gain:

• Improved purchase levels – Sales will improve if your product or service is ticking all the right buttons for your customers.
• Improved decision making – You can avoid the risk of losing capital or time by using what your research tells you and acting with insights.
• Real connection with your target market – If you’re investing in understanding your target audience, your product and service will more likely to make an impact.
• Understand new opportunities – it might be that your research indicates a new area for your product to play within, or you find potential for a new service that wasn’t considered before.

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Who do you ask your questions to?

Who to target in your market research is crucial to getting the right insights and data back. If you don’t have a firm idea on who your target audiences are, then here are some questions that you can ask before you begin writing your market research questions:

• Who is our customer currently and who do we want to attract in the future?
• How do they behave with your brand?
• What do they say, do and think?
• What are their pain points, needs and wants?
• Where do they live? What is the size of our market?
• Why do they use us? Why do they use other brands?

We’ve put together some questions below (Market research questions for your demographics) if you wanted to reach out to your market for this.

With the answers, you can help you segment your customer market, understand key consumer trends , create customer personas and discover the right way to target them.

Market research goals

Give yourself the right direction to work towards.There are different kinds of market research that can happen, but to choose the right market research questions, figure out your market research goals first.

Set a SMART goal that thinks about what you want to achieve and keeps you on track. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. For example, a good SMART business goal would be to increase website sales for a top product by 10% over a period of 6 months.

You may need to review some strategic business information, like customer personas and historical sales data, which can give you the foundation of knowledge (the ‘baseline’) to grow from. This, combined with your business objectives, will help you form the right SMART targets tailored to your teams.

Types of market research questions

Now that you have your SMART target, you can look at which type of market research questions will help you reach your goal. They can be split into these types:

• For demographics
• For customers
• For product

Market research questions for your demographics

Demographic information about your customers is data about gender, age, ethnicity, annual income, education and marital status. It also gives key information about their shopping habits.

Here are some questions you can ask in your market research survey:

• What is your age / gender / ethnicity / marital status?
• What is the highest level of education you have achieved?
• What is your monthly income range?
• What methods of shopping do you use?
• What amount do you spend on [product/brand/shopping] each month?
• How regular do you shop for [product/brand]?

Learn more about the demographic survey questions that yield valuable insights .

Market research questions for your customer

These questions are aimed at your customer to understand the voice of the customer — the customer marketing landscape is not an one-way dialogue for engaging prospects and your customer’s feedback is needed for the development of your products or services.

• How did we do / would you rate us?
• Why did you decide to use [product or service]?
• How does that fit your needs?
• Would you recommend us to your friends?
• Would you buy from us again?
• What could we do better?
• Why did you decide to shop elsewhere?
• In your opinion, why should customers choose us?
• How would you rate our customer experience?

Learn more about why the voice of the customer matters or try running a customer experience survey.

Market research questions for your product

These questions will help you understand how your customers perceive your product, their reactions to it and whether changes need to be made in the development cycle.

• What does our [product or service] do that you like or dislike?
• What do you think about [feature or benefit]?
• How does the product help you solve your problems?
• Which of these features will be the most valuable / useful for you?
• Is our product competitive with other similar products out there? How?
• How does the product score on [cost / service / ease of use, etc.]?
• What changes will customers likely want in the future that technology can provide?

There are also a set of questions you can ask to find out if your product pricing is set at the right mark:

• Does the product value justify the price it’s marketed at?
• Is the pricing set at the right mark?
• How much would you pay for this product?
• Is this similar to what competitors are charging?
• Do you believe the price is fair?
• Do you believe the pricing is right based on the amount of usage you’d get?

Have you tried a pricing and value research survey to see how much your target customers would be willing to pay?

Market research questions for your brand

How does the impact of your products, services and experiences impact your brand’s image? You can find out using these questions:

• What do you think about our brand?
• Have you seen any reviews about us online? What do they say?
• Have you heard about our brand from friends or family? What do they say?
• How likely are you to recommend our brand to a friend?
• Have you read the testimonials on our own channels? Did they have an impact on your decision to purchase? How?
• When you think of our brand, what do you think/ feel / want?
• How did you hear about us?
• Do you feel confident you know what our brand stands for?
• Are you aware of our [channel] account?

Learn more about brand perception surveys and how to carry them out successfully.

How to use market research questions in a survey

For the best research questionnaires, tailoring your market research questions to the goal you want will help you focus the direction of the data received.

You can get started now on your own market research questionnaire, using one of our free survey templates, when you sign up to a free Qualtrics account.

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With Qualtrics, you can distribute, and analyse surveys to find customer, employee, brand, product, and marketing research insights.

More than 11,000 brands and 99 of the top 100 business schools use Qualtrics solutions because of the freedom and power it gives them.

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Related resources

Mixed methods research 17 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, request demo.

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Market research survey questions and templates

With our market research templates and questions, gather the data you need to understand your target audience better, improve current business, or successfully launch a new business, service, or product.

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What is a market research survey?

A crucial component of launching any business, service, or product is a market research survey, a type of survey with many uses. For example, without market research surveys, companies wouldn't know if their business or service was performing well, if any changes were needed before a product launch, or if the plug should be pulled altogether before more money is sunk into a dead end.

Such insights also help businesses understand their target audience better. This can aid in preparing for a more successful launch. One way to garner such valuable information is by conducting market research.

With help from SurveyPlanet, you can create effective market research surveys. These will provide valuable insights needed for better business management.

Continue reading to find out more about great market research survey examples and questions.

Types of market research

There are two types of market research surveys: primary market research and secondary market research.

Primary market research

Primary market research is a process of collecting new data that hasn't already been gathered. This can be done with market research surveys, interviews, or questionnaires.

Secondary market research

Secondary market research involves the analysis and interpretation of existing data collected for a purpose other than the current research goal.

This is cost-effective and time-efficient compared to primary research. It provides a broader understanding of the market and can be a valuable starting point for businesses.

Market research survey questionnaire sample

Wondering how to conduct a market research survey? Here are the most common market research survey examples used by businesses:

Concept testing

When launching a new product, service, or business idea conducting a market research questionnaire can help discover if consumers think it's a good idea. A survey can concept test the launch of a new product or service or investigate what consumers specifically think about names, logos, packaging, pricing, and even proposed advertising campaigns.

Brand research

If seeking to find out what people think of a brand—if it has the right messaging or how well it resonates with people overall—an engaging brand research survey is the right tool to use. Brand research is important for any business's success. It provides hard data that will drive effective decision-making while also giving insight into consumers’ minds.

Target audience profiling when conducting surveys

How well understood is the target audience? If you're not sure how they would respond to one product over another, then target audience profiling is a great type of market research survey to utilize. Discover exactly what age, gender, and education level the target audience is composed of by using a profiling survey.

Explore this in more depth in our How to use demographic survey questions blog.

Target audience profiling is also useful in finding out what other types of brands the target audience enjoys. It provides more information about a customer base so that more effective business decisions are made.

Market survey examples

Good market research questions provide valuable insights into a target audience's preferences, behaviors, and needs. Before creating a survey, it's important to identify objectives that will provide needed answers. Keeping this in mind before developing a survey will help in the crafting of better questions.

To help create a market research survey questionnaire, use the following questions to brainstorm:

• What other services or products are similar to ours?
• Which companies do you consider our top competitors?
• What do you like most about our new product/service?
• What made you choose our company over a competitor?
• Which of the four logos do you like best?
• What brands come to mind when you think of this product?
• How often do you use this product category?

Interested in finding out more about conducting this type of research? Read our blog covering market research 101 to explore additional question examples and guidelines.

Thirty market research survey questions examples

Here are some market research survey question examples that can be used in a questionnaire:

Product/service understanding

• How familiar are you with our [Product/Service] offerings?
• Have you ever used our [Product/Service]? If yes, how often do you use it?
• Please rate your satisfaction with the features provided by our [Product/Service].
• Are there any specific aspects of our [Product/Service] that you find appealing?
• What sources or channels do you typically rely on to stay informed about new products or services?
• If you could change or add one feature to our [Product/Service], what would it be and why?
• Which features of our [Product/Service] do you find most satisfying or valuable?

Customer preferences

Rank the following factors in order of importance when considering [Product/Service] options: price, features, brand reputation, and customer reviews.

• How likely are you to switch to a different [Product/Service] if it offers a more competitive price?
• Would you prefer a customizable [Product/Service] or one that is ready to use out of the box?
• How much does the brand reputation influence your decision when choosing a [Product/Service]?

Competitor analysis

• Are you aware of our competitors? Please list any that come to mind.
• What do you perceive as the main strengths of our competitors compared to our [Product/Service]?
• Have you used similar products or services from our competitors? How does our [Product/Service] compare?
• What factors influenced your decision to choose our [Product/Service] over alternatives?
• What do you think sets our [Product/Service] apart from our competitors in terms of value?

Market trends

• How has your interest in [Product/Service] changed over the past year?
• Are there any emerging trends in the [Industry] that you believe will impact [Product/Service] offerings?
• What technological advancements do you expect to see in [Industry] over the next few years?
• How do you typically discover new products or services?
• How do social media influencers impact your purchasing decisions?
• How comfortable are you with brands using your data to personalize their marketing?
• Are there specific factors that drive your decision to shop online or in-store?
• Have you noticed any changes in your brand preferences over the past year?

Customer experience

• On a scale of 1 to 10, how would you rate your overall experience with our [Product/Service]?
• What improvements or enhancements would enhance your experience with our [Product/Service]?
• Have you encountered any challenges or difficulties while using our [Product/Service]? If yes, please describe.

Buying behavior

• Where do you typically seek information about [Product/Service] before making a purchasing decision?
• Do you prefer making purchases online or in physical stores for [Product/Service]?
• What factors are most likely to trigger an impulse purchase of [Product/Service]?

Demographics and segmentation

• What is your age group and gender?
• What is your current occupation and approximate annual income range?
• Which geographic region do you reside in?

Advertising and branding

• How did you first learn about our [Product/Service]?
• Which type of advertising channels do you find most effective in reaching you for [Product/Service]?
• What three words would you use to describe our brand and [Product/Service]?

Feedback and suggestions

• What specific features or improvements would you like to see in future versions of [Product/Service]?
• Are there any challenges or pain points you've experienced with our [Product/Service] that we should address?
• Are there any additional functionalities you believe our [Product/Service] should offer?
• Are there any features that you believe could be improved to enhance your satisfaction?
• On a scale of 0 to 10, how likely are you to recommend our [Product/Service] to others?
• Is there any additional feedback you would like to provide about your experience with our [Product/Service]?

Such survey questions serve as a starting point for further research efforts and can be customized to fit any industry and target audience.

Advantages and disadvantages of surveys in market research

There are advantages and disadvantages of surveys used in this type of research.

Surveys are a cost-effective way to conduct market research. They also make it easy to collect anonymous responses, which are generally more candid. A large sample size can be reached with a market research questionnaire or survey, allowing for more accurate data with which to draw conclusions. Lastly, it's easy to collect data with market research surveys.

Disadvantages

On the flip side, market research questionnaires do have a few disadvantages. To start with, respondents might not answer honestly or complete the survey in full. Surveys also run the risk of inconclusive data. Further, there's the possibility that respondents don't understand the questions correctly.

Although there are both advantages and disadvantages to using surveys for market research, the advantages outweigh the disadvantages. Surveys can provide a business with the needed insight to properly understand its market.

Need to find out if you have the next big product or what a target audience thinks of your brand? Maybe it’s time to sign up for an account with SurveyPlanet.

Create a market research survey with SurveyPlanet

Once you're ready to begin, simply log in to SurveyPlanet and create a survey. To develop the most effective questions, start by listing the most important answers that are needed.

Respondents have more focus at the beginning of a survey than at the end, so placing the most important questions first will bring better results. If a series of questions—based on how someone answers a specific previous question—are needed then question branching can gather more insight about a specific topic.

With our Pro version, SurveyPlanet offers the functionality to use photos in both questions and answers. Pro features make it easier to determine what an audience thinks of certain products, designs, or other visual elements.

Ready to tackle creating a survey? Feel free to use one of our pre-made designs or create a customized one that matches your branding. SurveyPlanet provides all the tools needed to create effective market research surveys.

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Free Market Research Surveys & Marketing Surveys

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List Of Market Research Survey Templates And Marketing Surveys

• Customer Satisfaction Surveys
• Voice of the Customer Surveys

Product Surveys

• Customer Service Evaluation Surveys
• Employee Experience
• Employee Experience Surveys
• Job Satisfaction Surveys
• Training Evaluation Surveys
• New Product / Concept Testing Surveys

Conference Feedback Surveys

• Focus Group Recruitment Surveys
• Hardware Software Surveys

Website Surveys

• Hotel Restaurant Surveys
• B2B Surveys
• Retail Surveys
• Travel Surveys
• Health Care Surveys
• Insurance Surveys
• Social Surveys
• Psychographic And Demographic Surveys
• Personal Surveys
• Training Surveys
• School Surveys
• University Surveys
• Nonprofit Event Surveys
• Nonprofit organization Surveys
• Nonprofit volunteer Surveys
• Health Evaluation Surveys
• Employee Evaluation Surveys

Market Research Surveys & Marketing Surveys

QuestionPro is the leader in market research surveys and marketing surveys. These templates are written by expert researchers to help you get the best survey results. These market research survey templates and marketing survey templates consist of questions on a wide variety of topics that are critically important for a successful market research survey or marketing survey. Topics include conjoint analysis. consumer products, purchase process and evaluations, advertising and marketing effort evaluation and much more. You can also use these surveys for reference, example or as a sample survey. Or simply pick a template and get started with your ready made survey immediately!

Conjoint Analysis Survey Template

Conjoint Analysis Survey Template is one of the widely used survey templates. This sample survey template measures preferences for retirement housing and to learn from the various options (apartment type) provided to the survey takers as to which option will be best suited to them. This survey template most likely should be sent to people nearing the retirement age to understand their preferences regarding the living facilities they would want to avail upon retirement if they want to move into such retirement homes.

Consumer Product Registration Survey Template

Consumer Product Registration Survey template has questions regarding product registration, product information, purchasing habit, demographic questions etc. In this age of technology and sophisticated gadgets, there is a boom in consumers purchasing goods online. However, the charm of brick and mortar store still pleases a good percentage of the crowd. By deploying consumer product registration survey to the targeted audience, researchers can understand the preferences and purchasing habits of consumers. By asking key demographic questions, researchers can know reasons for purchasing a product and for whom was the product purchased.

Sales Training Meeting Satisfaction Survey Template

Sale Training Meeting Satisfaction Survey Template is designed to obtain feedback from participants engaging in sales trainings. This survey template can be sent to attendees of sales training with the objective of getting valuable feedback about the training session, what they found most useful and if it will help them improve their overall sales skills to generate more revenue. In this survey, there are a number of relevant questions regarding training material, skill-set covered during the training, questions related to giving feedback on the training sessions that were attended by the participants and similar questions. This is a short survey but can be customized to suit the needs of a researcher.

Direct Mail Advertising Services Survey Template

Direct Mail Advertising Service Survey Template is created to understand the advertising activities conducted on a regular basis. This survey consists of questions related to indulgence in the advertising activities of an organization, business or even individuals. This survey template has questions that help a researcher understand the needs of an organization or business related to their advertising needs and why would they want to advertise their products or services. This survey consists of questions that are a mix of market research and demography. This survey template can be modified and questions can be added to suit the need of a researcher.

Purchase Process and Evaluation Survey Template

Gasoline Purchase Process and Evaluation Survey template is designed to collect meaningful insights regarding gasoline purchase and usage. The survey template consists of 20 plus questions that a researcher can use to collect insights from anybody who uses gasoline to pump their cars. There are questions in this sample survey that ask the respondents give their opinion on gasoline purchasing habits, rising gas prices and what they think are the probable reasons for the steep jump in the gasoline prices.

Sales Contact Form Survey Template

Sales Contact Form and Lead Generation Survey Template is beneficial for any organization or business. Sales are one of the quintessential attributes of an organization. When a business is aiming at an increased turnover every client or customer is important. Sales contact form survey helps organization collect first-hand information regarding a potential client who is interested in either product or services or both, offered by an organization. This form helps businesses keep a record of people who make an inquiry and could be potential customers or clients. This is the first step for an organization to understand what are the needs of the clients and what product or services they need.

Concept Evaluation and Pricing Study Survey Template

Concept Evaluation and Pricing Study Survey Template can be used by any business or organization who is keen on collecting feedback from a target audience related to an upcoming product pricing and feature concepts. When an organization or a business has a an idea that they want to get right, concept evaluation and pricing study questionnaire can save a lot of time and money to concept test before bringing it out to the world. Concept evaluation and pricing study survey allow to refine a product concept, create good ad campaigns, new logo etc.

Service Concept Test Survey Template

Service Concept Test Survey Template helps businesses and organizations collect feedback from their clients/customers regarding a new line of service they have been planning to introduce. Good service ensures a positive customer feedback and a positive feedback ensures customer satisfaction and customer loyalty. Hence, by building service excellence, businesses or organizations can grow many folds. Implementing this survey example, organizations or brands can focus on retaining customers. This has proven to be more effective at increasing the sales revenue and reaching profit point. By using this sample survey template organizations and businesses can take the first step towards success.

Brief Product Concept Test Survey Template

Product Concept Test Survey Template consists of 7 critical questions on product testing. Before it introduces into the market, every product is an unproven idea. Organizations or businesses need to know if there is a demand in the market for a particular product or not. Once that clarity is there, a survey deploys with specific questions can help collect relevant information and reaction from a particular set of audiences. A product concept testing survey enables you to test an idea or concept before introducing a product or service into the market. For a product or service to be successful in your target market, it is essential to understand whether your clientele will accept or not. Using a concept testing questionnaire, an organization can process, analyze, and test the product. This survey template offers questions about the importance of the concept, which features adds value to execute the concept, aspects of the concept that will most likely be widely accepted, and other factors For example, if Acme Dog Food company wants to launch a new bunch of dog food products for an Asian dog breed, they can send a concept test survey to these dog owners.

Marketing Concept Test Survey Template

Product satisfaction survey template allows organizations to better understand their product and help them measure customer satisfaction and usage. It also helps them discover ways to improve the entire customer experience with respect to the product. This questionnaire consists of questions that can be customized to suit the need of a researcher. This sample survey template by QuestionPro enables organizations and business focus on measuring customer loyalty by answering simple questions related to what they think about the product and if they are willing to recommend it to their family and friends.

Customer Lead and Qualification Survey Template

Customer Lead and Qualification Survey template is a B2B survey template that is carefully designed by experts at QuestionPro. This survey template consists of 10+ questions that can be easily customized to suit the needs of a researcher. This sample survey template can be used to collect data and information from customers/consumers for budget assigned to a particular product or service, purchasing intent of an organization, just to name a few. This questionnaire can be used for qualifying customer leads.

Advertisement Evaluation Survey Template

Advertisement Evaluation Survey Template designed by QuestionPro is designed carefully to accommodate questions to gain feedback about the concept of advertisements, their quality and how effective they are. From this survey template, a researcher can gain meaningful insights into what advertisements can do for a brand, this sample survey template helps researcher measure the effectiveness of advertisement and if do the trick and solve the purpose of effective brand promotion. This questionnaire consists of 15+ questions that can be easily customized according to the needs of a researcher.

Sales Training Evaluation Survey Template

Sales Training Evaluation Survey Template by QuestionPro is carefully curated with relevant questions that seek feedback from participants who have attended a sales training. This sample survey template consists of 20+ questions that ask the participants to expresses to what degree they liked or disliked the training, training material, time allocated towards each session etc. This questionnaire can be easily customized according to the target audience to collect their opinion/suggestions and any further scope of improvement.

Shopper Involvement Study Survey Template

Shopper Involvement Study Survey Template by QuestionPro is designed to understand a customer’s knowledge and understanding regarding a product offered by a brand. This sample survey template consists of 30 plus questions, that helps an organization/business/researcher understand the probable reasons why a shopper wanted to make a purchase and the research that he/she put in before making that purchase. This questionnaire can be customized according to the need of a target audience.

Corporate Marketing Evaluation Survey Template

Corporate Marketing Evaluation Survey Template by QuestionPro is designed to evaluate the outward appearance of an organization or a brand. This sample survey template consists of 30+ questions that help an organization or brand evaluate everything from their mission statement to their advertising implementation. Corporate marketing is a means by which organizations can attract new customers. By deploying this questionnaire to respondents, organizations will be able to assess what kind of approach in terms of advertising or messaging will appeal to them.

Warranty Card Consumer Product Survey Template

Warranty Card Consumer Product Survey Template by QuestionPro consists of questions that help gain information from buyer regarding what product have they bought and the warranty card issued against it. This sample survey template consists of demographic questions, personal information questions and product purchase related questions, to name a few. This questionnaire enables a shop owner or a brand understand under what circumstances is the warranty card being used. This form consists of 20+ questions that can be customized to best suit a brand or shop owner.

Sales Followup Survey Template

Sales Follow up Survey Template by QuestionPro is designed to carry questions that gain meaningful insights from those shoppers/prospective clients who couldn’t be converted into customers. This survey template consists of questions to understand shopper behavior who do not make the purchase from a brand. These questions are very straightforward and help the survey responded choose appropriate reasons for not being to make that purchase. This questionnaire can be customized and questions can be altered/added/deleted to get the desired outcome from the survey.

Dealer Feedback Survey Template

Dealer Feedback Survey Template by QuestionPro is designed with questions to gather feedback from dealers about the products/services they are associated with. This sample survey template consists of different types of questions that help a dealer fill out appropriate information regarding their association with a third party organization, what sort of dealership they follow, what is the financials associated with it and much more. This is a comprehensive survey template which enables an organization gets complete dealer information to make dealer network stronger.

Even Likert Scale Survey Questions Template

The Even Likert Scale Survey Template, designed by experts, consists of various real-life examples of Likert Scale questions. Researchers widely used the Likert scale questionnaire to measure attitudes and opinions. It gives respondents the option of answering with more than just yes/no. This questionnaire is an editable one, and you can add more Likert scale questions to collect responses that don’t necessarily need a neutral option.

Odd Likert Scale Survey Questions Template

Odd Likert Scale Survey is designed by experts at QuestionPro. Odd Likert scale questions have a neutral option in the answer responses. The neutral option is present for those responded who don’t have an opinion about the question asked. In this survey template, there are different odd Likert scale question examples used to help the researcher understand where and how these questions can be used. In this sample survey template, there are 10+ question examples. This questionnaire can be customized to suit the needs of a researcher to align with their business or brand.

Semantic Differential Survey Questions Template

Semantic Differential Survey Template is designed by experts at QuestionPro. This survey template consists of different Semantic Differential scale question examples. Semantic Differential Scale in a survey or question is a question type that asks the respondents to rate a company, product or services etc. within the framework of a multi-point rating system. The answer options consist of opposite adjectives at each end. For eg. love/hate, like/dislike, happy/sad etc.

Wind Energy Power Survey Questions Template

Wind Energy Power Survey Template designed by QuestionPro consists of carefully curated questions by experts to gain feedback from people to understand if they are well informed about wind energy, their stance on wind energy and if they feel using this type of energy can save some non-renewable energy for the generations to come. This questionnaire consists of 15+ questions that help collect feedback and use this data to analyze the importance of wind energy. This sample survey template can be customized to suit the business needs and to collect research insights.

Real Estate Survey Template

Real Estate Survey Template, designed by a team of expert real estate researchers, can be used to increase business opportunities by understanding what exactly do property buyers needs. Stay well informed by deploying this survey template, to know how satisfied they are with their current agents, what property type are they looking to invest in, would they recommend their agent/company to their family/friends etc. Use this questionnaire to find out more from respondents and use this feedback to stay ahead of your competitors in this ever-increasing real estate market. This sample survey template can be customized to suit the needs of business/companies/organizations.

Gym Survey Questions

The gym survey questions template is used to collect information about how a community uses a gym. This sample survey was created by fitness industry leaders to help you collect information about your potential subscriber base and their habit of using the facility. The survey questionnaire is also a good example to collect insights about how they feel about adding a new facility. The questionnaire can also be used to help collect information about how different members of society perceive different offerings and if the messaging to them should differ.

VoIP Survey Questions

The VoIP survey template consists of questions that collect feedback about VoIP implementation and its benefits in an organization, especially if the organization has offices across different geographical locations. This sample questionnaire template consists of multiple survey questions that collect feedback about, if VoIP has increased productivity and collaboration in an organization as well as the perceived risks that are associated with it.

Social Media Survey Questions Template

Social media has become such an integral part of everyone’s life that it has almost become an addiction for most, especially the Millenials. The social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media.

According to the recent study in 2020, there are 3.5 billion active social media users worldwide which are about 45 percent of the total population. Social media has both, positive and negative effects. For example, social media can be an excellent platform to advertise products and services too. It honestly depends on an individual how to use this platform.

What is Social Media Survey?

A social media survey is a research process to collect information and insights about people's attitudes, behaviors, and preferences toward social media platforms. The survey can be conducted through various methods, such as online questionnaires, phone interviews, or face-to-face meetings.

Businesses, organizations, or researchers often conduct social media surveys to understand their target audience better and tailor their social media strategies accordingly. The insights from social media surveys can also inform product development, marketing campaigns, and user experience design.

Benefits of Social Media Surveys

Social media surveys have several benefits, including:

Wide Reach: Social media platforms such as Facebook, Twitter, and Instagram have billions of users, which means that social media surveys can reach a large audience quickly and easily.

Fast Results: Social media surveys can be conducted, and results can be obtained quickly. The process allows businesses to respond quickly to customer feedback and adjust their strategies accordingly.

Increased Engagement: Social media surveys can encourage engagement and customer interaction, leading to greater brand loyalty and customer satisfaction.

Data Visualization: Social media survey tools often provide real-time data visualization, which can help businesses quickly analyze and understand the data collected.

Easy to Customize: Social media surveys can be customized easily to suit the target audience's needs. The survey allows for more personalized and targeted surveys that yield more accurate and valuable data..

Cost-effective: Social media surveys are much cheaper than traditional surveys, as they do not require paper, printing, or postage costs.

Real-time responses: Social media surveys allow you to get real-time responses, which means you can quickly analyze the data and make decisions based on the feedback.

Feedback from your target audience: Social media surveys help you to get feedback from your target audience, which can help you to improve your products or services.

Engage with your audience: Social media surveys can help you to engage with your audience and build relationships with them.

High response rates: Social media surveys have high response rates, as users are already on the platform and can quickly answer questions.

Social media surveys are a valuable tool for businesses to understand customer preferences, behaviors, and expectations and adapt to changing market trends.

QuestionPro Free Template

QuestionPro Social Media Survey template consists of questions that gather information about people’s social media usage. Our team of experts designs this survey questionnaire on social media after carefully calibrating the attributes and personalities of people.

Marketing Survey Questions Template

The Marketing survey template consists of questions that a business owner or an organization can ask its customers/clients/prospective clients for evaluating marketing intelligence. In this sample survey templates, customers are asked various questions to evaluate their needs from a product/service and plan the marketing activities accordingly. This sample questionnaire is created by a team of experts to collect the required responses from the clients. This survey template can be customized and modified to suit the business needs.

Usability Survey For Self-Service Checkouts

Usability survey for self-service checkouts is a questionnaire to understand public opinion about self-service checkout systems in various stores. These survey questions aims to identify what are the challenges or issues faced by the audience when using such a system which can help the company to make improvements accordingly in those areas in the near future. Self-service checkouts can be seen in most supermarkets or retail stores these days. However, most people still prefer going with the traditional payment method. There are reasons why the customers are still not opting for self-service checkouts. These reasons can be the complexity of the system, interface, or even knowledge to operate it. Thus, there is a needs to make improvements in the existing self-service system and the same has to be promoted to the customers. In such a case, a survey would enable the company to find out customers opinions about the system, the challenges or issues they face and hence it can be optimized as per the customer’s requirements Following are the questions to gather information about the self-service checkout system and customer opinion about the usability of such a system:

Brand Awareness Survey Template

Here’s a brand awareness survey questions example with sample questions that offer a short yet simplistic method of measuring brand recognition and brand awareness amongst consumers. It contains a series of brand awareness survey questions that you can use as-is or customize with demographic and other questions of your like to get insights from a particular population segment.

Seminar Evaluation Survey Template

Professionals from various industries are always encouraged to participate in seminar to network with fellow professionals working for different organizations, to polish their skill sets, enhance their communication skills, possess additional confidence and motivation to work harder at the job. QuestionPro’s easy to customize seminar evaluation questionnaire sample template is quite straightforward for you to enter desired question and answer options which are easy and quick for the seminar attendees to fill out. You can analyze the most popular session of the seminar, was there anything that the attendees not appreciate, which factors were impressive and where can the seminar be improved in the future. Ask questions about topics of the seminar, staff in charge, motivational factors to attend the seminar, reason for attending, can be edited and included in the survey from this seminar evaluation template.

Conference Feedback and Evaluation Survey Template

Conference evaluation survey is a primary research questionnaire to understand the success of the conference by collecting post-conference feedback from attendees. Why? Because as an organization or event planner, your attendees are your customers. The best way to get collect meaningful feedback is to directly ask your customers, so you can get the most relevant information to conduct your post-conference evaluation effectively. According to the recent study by Eventbrite, 53% of corporate and conference event creators will host more events in 2020 with the same budget and team. However, in order to attribute for increasing expenditure on conferences, it is critical for ROI that organizers collect critical information from attendees to meet metrics, locate areas of improvement and grow the effectiveness and attendee experience with each event using simple and easy to answer conference evaluation surveys. Below is a questionnaire template with the top conference evaluation survey questions to ask your attendees :

Workshop Survey Template

Workshop survey template offers 10 customizable questions which can be asked to the attendees after or before conducting a workshop. This sample questionnaire is primarily to be sent after a workshop is held in order to understand whether the workshop met the attendees’ expectations or not and how can the quality of the workshop be improved. The question examples in this template can be broadly implemented by researchers to analyze the workshop topic, speakers, and overall quality. Workshops are one of the best ways to learn or enhance skills and understanding of a certain subject. But for someone conducting a workshop, have you ever wondered how good your workshop was and have you identified if it was really helpful and people got some information out of it? These are some broad questions, helpful in gathering insights into what improvements or enhancements to make your workshop well-rounded and helpful? The ideal way to acquire this information would be through survey software. Online survey software is an ultimate tool to collect and deduce information. It is not only a data store for your collected information but can provide statistical and research outcomes from your data.

Event Feedback Survey Template

Event feedback surveys have become the norm in today's business world. There are multiple events that take place around the world. Each event is unique and has a specific objective and a defined target audience. These events help the attendees for various reasons from marketing, sales, training and many more. Using these survey questions the researcher can collect objective and actionable feedback that can be used to host much better events in the future and provide satisfaction to its attendees.

Focus Group Surveys

Focus group recruitment questionnaire survey template.

Hardware Product Evaluation Survey Template is used to evaluate the importance of various attributes for a hardware product. A questionnaire creator intending to understand the factors that contribute towards the success of a product, can edit this sample and include questions and examples pertaining to his/her hardware product type.

Hardware and Software Surveys

Hardware product evaluation survey template.

Improving hardware product features to meet customer requirements can often be expensive which makes it a critical decision making aspect for the product owner. If an organized data-oriented approach is adapted to understand customer needs and expectations, it becomes easy to make decisions about updated hardware product features. Apart from money and research, there are two more important factors which go into purchasing a hardware product: effort and time. Hardware product evaluation survey template sample offers you the right questions to obtain insightful information from customers about brand reliability, installation procedure, value of money and other such hardware product feature and pricing expectations. You can customize this sample questionnaire template according to the industry of the hardware product so that you cater to your target audience.

Software Evaluation Survey Template

Use these software product evaluation questions to evaluate the importance of various attributes for a software product. Find out how satisfied your users are with your product and gain insights into the user behavior and preferences. You can use their feedback to design new features and create a product marketing strategy. Software product researchers can use our free software evaluation survey template to understand the factors that contribute to the success of a product. You can edit this sample and include questions and examples pertaining to software product type.

Pre-Installation Survey Template

A company puts in a considerable amount of time into conducting research about the products/services. You as a service provider, must understand the importance of various factors such as website information quality, training about the product networks, pre-engineering consultation, and other such factors which can be done using a survey template. QuestionPro offers a sample survey that includes questions revolving around all pre-installation aspects that have different priorities for the customers, for example - technical support, round the clock on-call assistance, involvement of a third-party for installation etc. If an organization uses this survey example to understand pre-installation preferences, it becomes easier for them to cater to customer demands and in turn help in converting these prospective companies into loyal buyers.

Technical Documentation Survey Template

Technical documentation survey template provides access to customer feedback about the technical documents for your products. It is integral to have systematically documented information for hardware or software products in manufacturing, electronics, or any other consumable product industry. Technical documentation provides a better understanding of the product with specificities which not be quite evident to the users at first. Your organization should keep the target audience in mind while writing technical documentation. Using this sample survey, you can ask the customers to provide information about their satisfaction levels regarding the aptness of content, quality of covered details, usability and implementation using the technical documentation and how can your company improve the quality and details of documentation. This survey example can be customized according the technology you offer and the details you expect from this survey.

Evaluation of Market Potential Survey Template

The evaluation of market potential survey template can be used in case you are intending to launch a new business or a new product or service in an already established market. The market potential varies directly according to the change in the region. This survey example can help you in understanding whether the customers would prefer purchasing the product online or offline, which region do they belong to, how much are they willing to spend on a particular product, what are their likes and dislikes etc. This customizable sample survey template can be edited to include questions which can provide insights about the sense of urgency in the audience, is there enough market size to accommodate a new business or a new product along with the already existing businesses, what can be the price range for the products, how easy or hard will it be to acquire a new customer in the market, what unique can your company offer that will suffice market requirement, will there be scope for growth in the market in the next 10-20-30 years so that it is worth spending a fortune to launch a business or product or service.

Hardware Post Installation Satisfaction Survey Template

Once a hardware product is purchased, one of the best practices to evaluate customer satisfaction is to send across a hardware post installation satisfaction survey. QuestionPro post installation satisfaction sample questionnaire offers editable questions which can be used to obtain information about whether site preparation instructions were provided in time, were the instructions straightforward or did they require assistance, timely delivery of hardware product as promised, guidance for on-site installation etc. This questionnaire example has been prepared by industry experts and also includes questions about frequency of usage, customer satisfaction levels after installation, likelihood of product recommendation to evaluate whether the hardware product installation was successful or not.

Product Purchase Process Survey Template

The product purchase process suggests the steps followed by a customer to finally buy the product. A standard procedure of product purchase involves identifying customer demands or requirements, research, analysis of various choices and pre and post purchase evaluation. By editing the product purchase process survey template, you can ask the customers when did customers purchase the product, which model of the product did they purchase, source of obtaining information about the product, whether the purchase was online or offline, reason to make the purchase, preferred product features etc. Understanding customer demographics is also an important part of the product purchase process sample survey. You can edit the demographic elements of this survey example according to the required details such as age, region, family income, gender, etc.

QuestionPro Demonstration Survey Template

Demonstration Survey Template by QuestionPro includes questions and examples of different categories. This questionnaire sample can be edited according to the required question types such as rank order, multiple choice question, net promoter score question etc.

Computer Security Survey Template

Computer/Cyber Security Survey Template

Consumer Electronics Survey Questions

Consumer electronics survey questions is a questionnaire to gather information about the shopping experiences of consumers when purchasing electronics. This survey aims to identify the thought process of a consumer when purchasing an electronic device, which can enable a company to launch new products, manage supply of the stock, etc. Consumer electronics survey can enable companies to understand the market demand, understand the flaws in their product and also find out issues in the various processes that influence the purchase of their goods. The market size for United states consumer electronics industry is estimated to reach $377 billion in 2018. Consumer electronics are needed on a day to day basis. One might say they are becoming a necessity for every person around the world. For every task that we do, we can have an electronic device do it faster. Because of the ease of use and saving time, all of us prefer to purchase these devices, which indeed makes life easier. Consumer electronics can be devices like Television, cellphones, radios, dryers, printers, computers, gaming consoles, etc. Following are the questions to gather information about consumer electronics and what are the factors that influence the purchase of a device

Evaluation of Potential for E-Commerce Services Survey

E-commerce has evolved to be one of the most preferred mediums for shopping. Perform an evaluation of the potential for e-commerce services using a survey template about the e-commerce website and the services offered. This sample survey can also help you with competitor analysis of the quality of the website, reasons for visiting the website, ease of navigation, etc. By customizing this survey example, you can get customer ratings for website attractiveness, efforts put by them to find your website, website content, and visual appearance, challenges for operating the website are integral to make improvements on the website. Collect data to find out the ways to offer your visitors a great shopping experience.

Digital Marketing Activities Survey Template

An organization’s website plays an integral role in all the digital marketing activities. This survey template offers questions that can help you in acknowledging the need for a website to purchasing a domain name to developing web hosting services, this sample survey questionnaire contains questions to collect answer from respondents about these aspects. As technology progresses, digital marketing activities have gained momentum and are largely responsible for driving small and large scale businesses. All the key stakeholders of an organization are now interested in designing effective digital marketing strategies because an appropriately designed digital marketing strategy can not only improve your website signups but also lead to a boost in sales. After getting inputs for these sample questions about the role of respondent in website services of their company, questions about company budget for web-related activities, information about website domain and online purchase of website services can be asked.

Web Customer Service Evaluation Survey Template

Maintaining online presence requires a remarkable amount of effort to keep website visitors satisfied and customer service is an integral factor that contributes extensively towards customer satisfaction and loyalty. With the progress made in the technological mediums, customers expect real-time solutions to all the small and large problems they face with your products and services. Your company website is the first medium they approach to obtain a solution to their complaints. There is a constant increase in online sales which is an indication that there will be a need for consistent web customer service. With this sample survey template, you can gain insights about how to improve web customer service, understand customer experiences and make enhancements on the basis of the observations. This survey example can be customized according to the detail of information you require from your customers about the offered services.

Website Visitor Profile Survey Template

Every website visitor is important for the business. Satisfying each of these visitors should be the primary goal of an organization. This survey template offers customizable questions that can be helpful in obtaining insights about the use of website, current hardware and software specifications, visitor demographic information and other details regarding the website visitor. A website visitor profile survey gives you a superior comprehension of who visits your website, how they got there, how often do they visit and how they consume information on your website. Embedding a QuestionPro survey into your website can provide in-depth analytics and insights into visitor behavior and help to accumulate visitor ethnographic information that you can use to appraise your website's design and function. A profiling survey is used to accumulate key demographic information of your customers. These surveys are used to upgrade your customer’s experience by giving them a bird's-eye view of an upcoming opinion poll. This also monitors that once you have collected information, those profiles don’t get asked repeated questions or request for repeated information so that the respondent isn’t irritated or put off to repeat your website again. Profiling surveys also assist you prudently target the right surveys to the right crowd. This sample questionnaire also includes questions to gain information about the frequency of customer visits on the website, whether they are first-time visitors and reason for visiting the website.

Online Retailer Evaluation Survey Template

Online retailer evaluation survey template helps your capture critical customer feedback on your online retail market place. The online retail market in the US alone is set to cross $500 Billion in 2018. This is also a time period when more and more online businesses are understanding the importance of conducting insightful online retailer evaluation surveys to keep accurate tabs on customer opinion, their needs and expectations. This sample survey is designed to help you capture important information on how your customers perceive your online retail brand, how satisfied they are and whether they are willing to recommend your brand to others. You can use this questionnaire as a survey example, make edits and send your survey, or you can directly pick and send this ready-made questionnaire template.

University Bookstore Online Survey Template

University Bookstore Online Survey Template offers questions to determine products and services to be offered. QuestionPro questionnaire sample includes questions about factors that prompt an online purchase, occasions on which online purchase is usually done and other information about the online university bookstore.

Website Evaluation Survey Template

This website evaluation survey template lets you gain feedback from your website visitors. Collect data on what do they like most about your website and the improvement areas. Know how likely are they to return to your website with this sample website evaluation questionnaire. Optimize your website as per the feedback from the visitors and increase your web traffic. This free website evaluation survey template can be customized to suit your needs. Know how your visitors first heard about your business and optimize your marketing strategy accordingly.

ISP Service Evaluation Survey Template

Customer service is generally a very sensitive issue with respect to an Internet Service Provider (ISP). There are a significant number of cases where customers switch ISPs frequently due to dissatisfaction and the general mediocrity in the ISP business. Consumers can get in touch with an ISP anytime - anywhere, due to which customer satisfaction becomes easily controllable for ISPs around the globe. Real-time and efficient customer service along with best-in-class technical support are two factors which control customer satisfaction. It has been proven over the last decade that those ISPs who prioritize customer service definitely have an edge over the others in the market. It is advisable to send across this survey template to all your customers to know them better so that you can serve them better and retain them in this ever-growing and overcrowded ISP market. This questionnaire offers questions to obtain insights into ISP connection quality, installation process, the operating system used to contact customer service, customer service rating etc.

Website Retailer Satisfaction Survey Template

It is observed that 8 out of 10 customers are of the opinion that brands are now more concerned about customer satisfaction than they were 10 years ago. There is a yearly increase of 150% in the customers who prefer shopping via website retailers. This is an indication of important it is to consider customer satisfaction at every step of your business. With an increase in the number of mobile consumers, there is a definite chance of an exponential rise in the visitors of a website retailer. QuestionPro offers this website retailer satisfaction survey template is accumulated by experts in website retail. Consumers are slowly and gradually preferring making purchases via website retailers and shunning the traditional physical retailers. This questionnaire considers this central fact and all the questions revolve around it.

Website Visitor Follow-up Survey Template

Website visitor follow up survey template offers questions about how helpful was their experience on your website, their demographic details for retargeting, number of hours spent online, other hobbies which may or may not be related to your product but can be instrumental in knowing the customers better, suggestions on how you can enhance your website and other such aspects related to website visitors. Following up and keeping track of visitor information can be cumbersome but by sending out this questionnaire, you can conveniently follow up with the visitors and collect information in real-time. You can benefit the most from these website surveys as they are used to gather integral visitor information and their feedback about your website.

Purchasing on the Internet Survey Template

After the dot-com explosion in the early 2000s, internet has changed the way people make purchases, read the news, make critical investments or any other transaction. Internet shopping, in particular, has become incredibly popular in the last 10 years and is constantly growing at the rate of almost 20% year-on-year. In 2016-17, it was reported that customers prefer doing 51% of their shopping on the internet. Experts at QuestionPro have recognized the need to cater to purchasing products on the internet and the habits consumers exhibit while shopping on the internet and designed a survey template accordingly. This sample questionnaire offers questions that provide researchers insights about frequency of online purchases, category of purchases, reason for a particular purchase, will to spend for a specific product and other aspects related to purchasing over the internet.

Website Demographics Survey Template

Website Demographics Survey Template offers questions and examples that provide insights on how the respondents get the information about the website, products/services that they maybe interested in and other demographic information. QuestionPro questionnaire sample includes a set of questions demographic information such as age, region, education and other information such as reasons of using the internet, purchasing intent etc.

Internet Purchase Dialog Survey Template

Internet Purchase Dialog Survey Template offers questions to determine shopper feedback to the internet retailer while shopping. QuestionPro questionnaire sample has questions that consider all the internet purchases a respondent might have had in the past. For example, questions about whether the respondent had taken time out to provide honest feedback for the purchase made on the internet.

Music Website Survey Template

Every individual working in the music industry will vouch for the fact that it takes a lot of effort to understand music preferences of people belonging to different cultures and backgrounds. Curated by music experts, this survey template offers questions which can be used to understand which section of your website did they prefer over the others, which type of music do the visitors prefer, feedback on new features that can be incorporated into your music website. Questions from this sample survey can be edited according to your genre and sent out to all your website visitor by embedding it on the website, sharing the survey on social media or sending it via email.

Website Evaluation Survey Template offers questions about website such as placement of menu, userfriendliness of the download option etc. which help to determine customer usage patterns and overall site desirability. This sample can be customized according to the niche of the website and that target audience. For example, a startup will have slightly modified questions in the questionnaire for website evaluation in comparison to a multi-national organization. This is the main reason to edit every survey template according to the requirement to gain the best results.

Internet Habits and Uses Survey Template

Recent researches have reported that 98% of people between the age group of 18-29 and overall 89% adults use internet. The internet habits and uses survey template offers survey questions which can be influential in learning about the comfort levels among customers for internet usage, online product purchasing preferences, issues with the internet today and other such factors related to internet habits and uses. There is a pool of information available for people to explore. Some people would prefer political information while the others would prefer information related to self-help. Every person having access to the internet would definitely use it differently. This survey sample can be customized according to the level of information required. A survey example such as this can be critical in address the varied internet habits and uses. By acknowledging and analyzing the answers received for the questions, you can understand your target market’s internet using capabilities and edit your current sales-marketing strategies accordingly.

Web Demographics Survey Template

Web Demographics Survey Template offers questions about customer website usage. QuestionPro questionnaire sample has a list of more than 25 questions such as where did the customer find the organization's information from or for how long have the users been using the internet.

Website Information Quality Survey Template

Website information quality is one of the most influential parameters to drive your online business. Research conducted to understand the impact of website information quality on customer loyalty and satisfaction indicate that precise and accurate information of the website can lead to a tremendous increase in customer satisfaction. This survey template offers questions to understand whether the information available on the website was helpful for the users and if not, how can you improve it. A survey sample like this can be edited as per the niche of your website to gain insights about the business sector of your target market, how instrumental is the visitor’s role in their organization and other demographic information. Researchers can use this survey example to understand the purchasing intent of the website visitors. After collecting feedback on ways to improve website information quality, they can implement the factors where enhancements can be made according to customer inputs.

Website Feedback Survey Template

An unhappy customer can lead to 26 other customers to not purchase your product/service, while happy customers share their pleasant experience with 9 others. In any case, a customer on your website can provide valuable feedback to identify and eliminate issues they frequently face. A website feedback survey template includes questions about rating various aspects of the website, reasons for visiting the website, how did the customers know about your website and other similar questions. This survey sample can be customized according to the detail of information required from the target market. Feedback about whether the visitor would revisit your website to know more about your products/services, frequency of visiting your website, demographic details can be obtained using this survey example.

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28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Published: May 15, 2023

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

• Questionnaire Examples

Questionnaire Design

Survey question examples.

• Examples of Good Survey Questions

How to Make a Questionnaire

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

• Net Promoter Score
• Customer Effort Score

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A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

Define the goal, make it short and simple, use a mix of question types, proofread carefully, keep it consistent.

A good questionnaire should find what you need versus what you want. It should be valuable and give you a chance to understand the respondent’s point of view.

Make the purpose of your questionnaire clear. While it's tempting to ask a range of questions simultaneously, you'll get more valuable results if you stay specific to a set topic.

According to HubSpot research , 47% of those surveyed say their top reason for abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for a respondent’s experience with your business, focus on the most important questions.

5 Customer Survey Templates

Featured resource.

Your questionnaire should include a combination of question types, like open-ended, long-form, or short-ended questions.

Open-ended questions give users a chance to share their own answers. But closed-ended questions are more efficient and easy to quantify, with specific answer choices.

If you're not sure which question types are best, read here for more survey question examples .

While it's important to check spelling and grammar, there are two other things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language can be confusing for respondents. Next, check for leading questions. These questions can produce biased results that will be less useful to your team.

Consistency makes it easier for respondents to quickly complete your questionnaire. This is because it makes the questions less confusing. It can also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it makes it easier to compare results. With this in mind, keep response scales, question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from its entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the Internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

But questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

Have a goal in mind, draft clear and distinct answers and questions, ask one question at a time, check for bias and sensitivity, include follow-up questions.

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly offer data on their experience.

Good survey questions can give a business good data to examine. Here are some more tips to follow as you draft your survey questions.

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help you create clear and concise questions that you need to ask to meet your goal. The more your questions focus on one or two objectives, the better your data will be.

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

• Contains the tallest mountain in the United States.
• Has an eagle on its state flag.
• Is the second-largest state in terms of area.
• Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

• California's land was fertile, plentiful, and inexpensive.
• The discovery of gold in central California.
• The East was preparing for a civil war.
• They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's not clear what is being asked or how the answers relate to the question. The survey didn’t fully explain the question, and the options are also confusing.

In the good example above, the question and answer choices are clear and easy to understand.

Always make sure answers and questions are clear and distinct to create a good experience for the respondent. This will offer your team the best outcomes from your survey.

It's surprisingly easy to combine multiple questions into one. They even have a name — they’re called "double-barreled" questions. But a good survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker and clothing apparel brand?" This is bad because you’re asking two questions at once.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, each question should focus on getting specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your favorite clothing apparel brand?" By separating the questions, you allow your respondents to give separate and precise answers.

Biased questions can lead a respondent toward a specific response. They can also be vague or unclear. Sensitive questions such as age, religion, or marital status can be helpful for demographics. These questions can also be uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey questions.

First, think about question placement. Sensitive questions that appear in context with other survey questions can help people understand why you are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-barreled questions. You want to make sure that your survey is neutral and free of bias.

Asking more than one survey question about an area of interest can make a survey easier to understand and complete. It also helps you collect more in-depth insights from your respondents.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

• Less than a minute
• About 1 - 2 minutes
• Between 2 and 5 minutes
• More than 5 minutes

2. In the last month, what has been your biggest pain point?

• Finding enough time for important tasks
• Delegating work
• Having enough to do

3. What's your biggest priority right now?

• Finding a faster way to work
• Problem-solving
• Staff development

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

• More than once

2. What is the primary reason for your visit to [website]?

• To make a purchase
• To find more information before making a purchase in-store
• To contact customer service

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

• Extremely unlikely
• Somewhat unlikely
• Somewhat likely
• Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

• Helpful staff
• Quality of product
• Price of product
• Ease of purchase
• Proximity of store
• Online accessibility
• Current need
• Appearance of product

4. Who did you purchase these products for?

• Family member
• On behalf of a business

5. Please rate our staff on the following terms:

• Friendly __ __ __ __ __ Hostile
• Helpful __ __ __ __ __ Useless
• Knowledgeable __ __ __ __ __ Inexperienced
• Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

• Extremely difficult
• Somewhat difficult
• Somewhat easy
• Extremely easy

2. The company did everything it could to make my process as easy as possible.

• Strongly disagree
• Somewhat disagree
• Somewhat agree
• Strongly agree

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

• Much more than expected
• Somewhat more than expected
• As much as expected
• Somewhat less than expected
• Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

• Employed full-time
• Employed part-time
• Freelance/contract employee
• Self-employed

2. How many employees work at your company?

3. How would you classify your role?

• Individual Contributor

4. How would you classify your industry?

• Technology/software
• Hospitality/dining
• Entertainment

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

Learn more about HubSpot's Customer Survey software.

Multiple-Choice

Multiple-choice questions offer respondents several answers to choose from. This is a popular choice of questionnaire format since it's simple for people to fill out and for companies to analyze.

Multiple-choice questions can be in single-answer form (respondents can only choose one response) or multiple-answer form (respondents can choose as many responses as necessary).

Multiple-choice survey question examples : "Which of the following social media platforms do you use most often?"

Image Source

Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate topics based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

Rating scale survey question examples : "Rate your level of satisfaction with the customer service you received today on a scale of 1-10."

Yes or no survey questions are a type of dichotomous question. These are questions that only offer two possible responses. They’re useful because they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example : "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree." Check out this post to learn more about the Likert scale .

Likert scale survey question examples : “How satisfied are you with the service from [brand]?”

Open-ended questions ask a broader question or offer a chance to elaborate on a response to a close-ended question. They're accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

Open-ended survey question examples : "What are your personal goals for using HubSpot? Please describe."

Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a table. Choices for these survey questions are usually organized in a scale. This makes it easier to understand the relationships between different survey responses.

Matrix table survey question examples : "Rate your level of agreement with the following statements about HubSpot on a scale of 1-5."

Rank Order Scaling

These questions ask respondents to rank a set of terms by order of preference or importance. This is useful for understanding customer priorities.

Rank order scaling examples : "Rank the following factors in order of importance when choosing a new job."

Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for rating, usually for a feature or experience. This type of question makes it easier to understand customer attitudes and beliefs.

Semantic differential scale question examples : "Rate your overall impression of this brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs. exciting."

Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples : "Rate your level of satisfaction with HubSpot's customer support compared to its ease of use."

Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a numerical scale with a zero point in the middle. This survey question type helps with in-depth analysis.

Stapel scale survey question examples : "Rate your overall experience with this product as +5 (excellent) to -5 (terrible)."

Constant Sum Survey Questions

In this question format, people distribute points to different choices based on the perceived importance of each point. This kind of question is often used in market research and can help your team better understand customer choices .

Constant sum survey question examples : "What is your budget for the following marketing expenses: Paid campaigns, Events, Freelancers, Agencies, Research."

Image Choice

This survey question type shows several images. Then, it asks the respondent to choose the image that best matches their response to the question. These questions are useful for understanding your customers’ design preferences.

Image choice survey questions example : "Which of these three images best represents your brand voice?"

Choice Model

This survey question offers a hypothetical scenario, then the respondent must choose from the presented options. It's a useful type of question when you are refining a product or strategy.

Choice model survey questions example : "Which of these three deals would be most appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in response to a question. This question uses data visualization to learn about customer preferences for design and user experience.

Click map question examples : "Click on the section of the website where you would expect to find pricing information."

Data Upload

This survey question example asks the respondent to upload a file or document in response to a question. This type of survey question can help your team collect data and context that might be tough to collect otherwise.

Data upload question examples : "Please upload a screenshot of the error you encountered during your purchase."

Benchmarkable Questions

This question type asks a respondent to compare their answers to a group or benchmark. These questions can be useful if you're trying to compare buyer personas or other customer groups.

Benchmarkable survey questions example : "Compare your company's marketing budget to other companies in your industry."

Good Survey Questions

• What is your favorite product?
• Why did you purchase this product?
• How satisfied are you with [product]?
• Would you recommend [product] to a friend?
• Would you recommend [company name] to a friend?
• If you could change one thing about [product], what would it be?
• Which other options were you considering before [product or company name]?
• Did [product] help you accomplish your goal?
• How would you feel if we did not offer this product, feature, or service?
• What would you miss the most if you couldn't use your favorite product from us?
• What is one word that best describes your experience using our product?
• What's the primary reason for canceling your account?
• How satisfied are you with our customer support?
• Did we answer all of your questions and concerns?
• How can we be more helpful?
• What additional features would you like to see in this product?
• Are we meeting your expectations?
• How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question gives you the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and restrategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team find flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question gives insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one choice when considering your brand. And if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should offer answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to stay loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?"

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will stay loyal to your brand. Research shows that one in six customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire templates to get started. HubSpot's collection of customer-facing questionnaire templates can help you quickly build and send a questionnaire to your clients and analyze the results right on Google Drive.

Download Now

2. Know your question types.

A simple "yes" or "no" doesn't cut it. To get feedback that actually matters, you need to give customers options that go in-depth. There's a method to getting accurate feedback from your questionnaire, and it starts by choosing the appropriate types of questions for the information you want to know.

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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100+ Market Research Questions to Ask Your Customers

Expert Writer

Dwayne Charrington shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

Asking the right market research questions can help you understand your target customers and map their behavior and preferences. 

But what does it actually mean?

Let’s look at a sample from a market research survey report for mapping brand awareness:

From this simple Q&A report, you can:

• Visualize the proportions of demographic segments among your audience.
• Measure how your brand is performing in comparison to others.
• Pick the top preferred brand among the customers, explore what makes it stand out, and apply the same techniques to your brand.
• See how your target market perceives brand advertisements and promotional efforts.

Now imagine if this type of data set is available for different aspects of your business – product development, marketing campaigns, optimization plans, and more.

That’s what market research does for you.

With the evolution of customer interaction points and constantly changing market trends, more and more businesses are fueling efforts to do in-depth market research, as evidenced by the steady increase in the revenue of the market research industry worldwide.

Market research can help you develop essential business strategies and maintain a competitive advantage over other brands to increase conversions and customer base.

And it all starts with asking the right questions to the right audience.

That’s why we have created this collection of 100+ market research questions to ask your target market. Each question aims to uncover a specific attribute about your customers. You can use a combination of these customer research survey questions, interviews, and othe marketing questionnaires for customers.

We have also added key tips to help you write your own effective market analysis questions if the needed.

100+ Great Market Research Questions to Ask Your Customers

The main challenge while designing and conducting research is – “What questions should I ask in my customer research survey?

That’s why we have a carefully curated list of market research questions to help you get started.

To Explore New Product Opportunities

• What was your first reaction to the product?
• Would you purchase this product if it were available today?
• What feature would you like to see on the website/product?
• Which feature do you think will help improve the product experience for you?
• Of these four options, what’s the next thing you think we should build?
• What’s the one feature we can add that would make our product indispensable for you?
• Would implementing [this feature] increase the usability of the [product name]?
• Please let us know how we can further  improve this feature.
• What problem would you like to solve with our product?

To Collect Feedback on Existing Products

• Have you heard of [product name or category] before?
• How would you feel if [product name] was no longer available?
• How disappointed would you be if you could no longer use [Product/feature name?]
• How often do you use [product name]?
• How long have you been using [product name] for?
• When was the last time you used [product name]?
• Please rate the following product features according to their importance to you.
• According to you, In which area is this product/service lacking the most? Specify below.
• How does the product run after the update?
• Rate our product based on the following aspects:
• Have you faced any problems with the product? Specify below.
• What feature did you expect but not find?
• How are you planning to use [product or service]?
• How satisfied are you with the product?

To Segment the Target Market

Please specify your age.

• Please specify your gender.
• Select your highest level of education.
• What is your current occupation?
• What is your monthly household income?
• What is your current marital status?

• What is the name of your company?
• Where is your company’s headquarters located?
• Please specify the number of employees that work in your company.
• What is your job title?
• In which location do you work?
• Which activity do you prefer in your free time?
• Which other physical activities do you take part in?
• Where is your dream holiday destination?
• Please rate the following as per their priority in your life – Family, work, and social life?
• Are you happy with your current work-life balance?
• Do you describe yourself as an optimist or a pessimist?
• How often do you give to charity?
• How do you travel to work?
• How do you do your Holiday shopping?

To Conduct a Competition Analysis

• Which product/service would you consider as an alternative to ours?
• Rate our competitor based on the following:
• Have you seen any website/product/app with a similar feature?
• How would you compare our products to our competitors? 
• Why did you choose to use our [product] over other options?
• Compared to our competitors, is our product quality better, worse, or about the same?
• Which other options did you consider before choosing [product name]?
• Please list the top three things that persuaded you to use us rather than a competitor.
• According to you, which brand best fits each of the following traits.

To Gauge Brand Awareness

• [Your brand name] Have you heard of the brand before?
• How do you feel about this brand?
• How did you hear about us?
• Describe [brand name] in one sentence.
• If yes, please tell us what you like the most about [your brand name]?
• If no, please specify the reason.
• How likely are you to purchase a product from this company again?
• If yes, where have you seen or heard about our brand recently? (Select all that apply)
• Do you currently use the product of this brand?
• Have you purchased from this brand before?
• Of all the brands offering similar products, which do you feel is the best brand?
• Please specify what makes it the best brand for you in the category.
• Which of the following products have you tried? (Select all that apply)
• On a scale of 1 to 10, how likely would you recommend this brand to a friend or colleague?

To Map Customers’ Preferences

• Have you ever boycotted a brand? If so, which brand and why?
• What influences your purchase decision more – price or quality of the item?
• How many hours do you spend on social media like Facebook, Instagram, etc.?
• How do you do your monthly grocery shopping – online or through outlets?
• How do you search for the products you want to buy?
• Rate the factors that affect your buying decision for [product].
• What persuaded you to purchase from us?
• How likely are you to purchase a product from us again?
• Please rate the following aspects of our product based on their importance to you.
• What is the most important value our product offers to you?
• Which of the following features do you use least?
• How well does the product meet your needs?

To Map Customers’ Reservations

• Is there anything preventing you from purchasing at this point?
• What’s preventing you from starting a trial?
• Do you have any questions before you complete your purchase?
• What is the main reason you’re canceling your account?
• What are your main reasons for leaving?
• What was your biggest fear or concern about purchasing from us?
• What is the problem that the product/service helped to solve for you?
• What problems did you encounter while using our [product]?
• How easy did we make it to solve your problem?
• What is your greatest concern about [product]?
• Have you started using other similar products? If yes, what made you choose that product?

To Perform Pricing Analysis

• Would you purchase the product at [price]
• According to you, what should be the ideal price of the [product name]?
• Is our product pricing clear?
• According to you, what is the ideal price range for the product?

To Collect Feedback on Website Copy

• Please rate the website based on the following aspects:
• How well does the website meet your needs?
• Was the information easy to find?
• Was the information clearly presented?
• What other information should we provide on our website?
• How can we make the site easier to use?
• What could we do to make this site more useful?
• Is there anything on this site that doesn’t work the way you expected it to?
• How easy was it to find the information you were looking for?
• Have feedback or an idea? Leave it here!
• Help us make the product better. Please leave your feedback.

To Assess Website/Product Usability

• Are you satisfied with the website layout?
• What features do you think are missing on our website?
• What features do you not like on our website?
• Was our website navigation simple and user-friendly?
• How much time did it take to find what you were looking for on our website?
• Was it easy to find the products you are looking for?
• Was the payment process convenient?

To Uncover Market Trends and Industry Insights

• Did you purchase our product out of peer influence or individual preference?
• How do you form your opinion about our product?
• Do you follow trends of the product, or do you prefer to go with what you know?
• Do discounts or incentives impact your decision-making process?

Market Research Survey Templates

One of the easiest ways to conduct market research is to use survey templates. They can help you save time and effort in creating your own market research surveys.

There are many types of market research survey templates available, depending on your objectives and target audience. Some of the most popular ones are:

• Demographic Templates: These templates help you segment your customers based on their location. It can help you tailor your marketing strategies and offers to different customer groups.

• Consumer Behavior Templates: These templates help you keep your pulse on your target market.

Industry Insights Templates: These templates help you get detailed information about your target industry and business.

Case Study:

Check out how AWA Digital increased revenue per customer for Avis by understanding the market and promoting add-on products.

Read Full Story Here

Breakdown of Different Market Research Questions

The answer choices in a market research survey question can significantly impact the quality and reliability of the response data you collect from the audience.

Some answer types help categorize the audience, while others measure their satisfaction or agreement. 

So, before listing the customer research survey questions to ask your target audience, let’s understand their types:

Multiple Choice

A multiple-choice question type lets users select more than one answer from the given options. These questions are great for collecting multiple data sets using the same question and gauging people’s preferences, opinions, and suggestions .

Single Choice

In a single-choice question, the respondent can select only one answer from the given options. This question type is great for:

• Segregating the users.
• Prioritizing product updates based on user consensus.
• Disqualifying irrelevant respondents by placing the question at the start of your customer research survey.

Matrix Match

A matrix matching grid can combine multiple market research questions into one to make the survey shorter . There is only one condition – the individual questions should have the same response anchors as shown in the image below:

The questions are arranged in rows while the answer options occupy the grid columns.

Ranking Question

A ranking question can help map customers’ preferences and set priorities for product development . This question type asks the respondent to arrange the given options in their decreasing/increasing preference.

Dichotomous

A dichotomous question poses a simple yes or no scenario to the respondent. These question types can help disqualify irrelevant people from the survey and categorize the users into two groups .

Likert Scale

Likert scale market research questions can help you measure the extent of respondents’ agreement/disagreement with the given statement . The answer options are arranged from positive to negative sentiments or vice-versa, with the neutral option in the middle.

There are two types of Likert scales: 5-point and 7-point .

Open-ended market questions let you explore the respondents’ minds without adding any restrictions to the answer . This question type is followed by a blank space for the respondent to add a free-text response.

You can add an open-ended question as a follow-up after the first question to explore the reasons for the customer’s previous answer. It also lets you collect more in-depth information about their issues, pain points, and delights.

Tools like Qualaroo offer tons of different question types for your surveys. Just pick the question and match its answer option type from the drop-down. To make it more effective, you can add branching to the survey.

How to Write Your Marketing Research Questions

It’s imperative to have a dedicated repository of market research questions for your surveys. But nothing’s better than crafting your questions.

For this, you need to sit with your team and discuss what information you require from the customers. It lets you analyze and document how much data you already have in your system, which can help set the market research scope.

We have listed some questions you need to ask yourself before asking market research questions to your potential customers or target market:

Audience Segmentation Questions

Audience segmentation questions help to size up your target market and provide a granular view of the audience . Not all customers are equal, and audience segmentation makes it possible to focus on each group individually to address their issues, fears, and expectations.

Here’s what you need to know before you start writing customer research survey questions to understand your audience:

• Do we understand the demographics of the new market we are trying to target? (Age, location, ethnicity, education, company, annual income, etc.)
• What are the locations that drive the most customers to our business? How are these locations different from others?
• What are the interests, preferences, and fears of people from our new target market? Have we addressed these situations for our current customer base?
• What are the psychographics attributes of the current customers and potential market? Are we targeting these in our campaigns?
• What are the most popular engagement channels for our customers? Which channels drive the most traffic to our website?
• Do we have enough data to perform value segmentation to separate high-value customers from low-value customers? 
• How often do these high-value customers make a purchase?

Product-Based Market Research Questions

Product-based market research questions can produce precious insights to channel into your product development and optimization strategies . You can see how changing technology affects customers’ behavior, what new features they want to see in your product, and how they perceive your products and services over the competition.

Start by gathering information about the following:

• How does our product compare to the competition based on the features?
• What products do our competitors offer?
• What new features do customers want to see in our products? Do we have a product roadmap to deliver these updates?
• What unique solutions do our products offer? What is the value proposition that reflects this offering?
• Does our product incorporate the latest technological advancements?
• What channels do we use to collect product feedback from our users?
• What are customers’ preferences while choosing our products over competitors?

Pricing Market Research Questions

Pricing analysis can help you make your product more affordable to different customer segments while maintaining the desired gross margin. It also lets you restructure the pricing tiers to provide features depending on the customers’ requirements and company size .

Watch: (1/5) Supercharge Your Revenue With Data-Driven Pricing

Your sales and marketing team can help you hone in on the market research questions to ask your customers for running pricing analysis:

• Do the customers ever complain about the difficulty in finding the pricing information?
• What is the pricing structure of our competitors for the same products? What features do they include for a specific price?
• How do customers find our pricing when compared to the competitors?
• Do our products provide value for money to the customers? Does the sales pitch reflect this point?
• Can we restructure the pricing, and how will it affect the revenue?
• Are there any customer segments that have high-value potential but find the current pricing unaffordable? What are the plans for such customers?
• Are we in a situation to offer a basic free plan to encourage customers to try our product before upgrading?
• What promotions can we run to attract more customers?
• Should we target customers based on income, company size, or type of solution to set our product prices?

Brand Reputation Market Research Questions

A brand reputation questionnaire for marketing research gives you information on how well your target market knows about your brand. You can uncover previously unidentified channels to increase brand awareness and find potential customers to promote your brand .

Start by gauging what customers are saying about your brand:

• Which channels receive mentions of our brand? Are these posts positive or negative?
• Do we have a system in place to analyze and monitor these reviews and posts?
• What are the reviews of our brand on different sites? What is the overall impression of our brand in the market?
• How are we currently addressing the negative reviews and complaints? What do our customers think about the handling process?
• What is the impression of our brand in our target market?
• What brand awareness campaigns are our competitors running?
• Is our brand among the top choices of our target customers?

Advertisement & Campaign-Based Questions

These customer research survey questions let you assess the effectiveness of your current value propositions and campaigns . You can channel the customer insights into your advertising strategies to design targeted campaigns for different customer segments to reduce the overall acquisition cost and increase conversions.

Ask the following questions to collect information about the different marketing campaigns that are performing:

• What are the best modes to run the advertisement campaigns to reach our target audience?
• What is the estimated lifetime value of customers acquired from current campaigns? Is it higher or lower than the acquisition costs?
• Which campaigns bring the most ROI and why?
• How well do our advertisements present our value proposition to the customers? Do they address customers’ fears and expectations to attract them?
• Are we running A/B tests to improve our online campaigns? How are we gathering data to build the A/B test hypotheses – surveys, heatmaps, eye tracking, etc.?
• What advertisement campaigns do our competitors run?

7 Question Types to Use in Market Research Surveys

We mentioned earlier that market research questions provide important data for different operations like product development, marketing campaigns, sales pipeline and more.

But to what extent?

Let’s break it down to individual processes and understand how insights from customer research surveys can impact them:

To Know Your Target Market

Understanding your target audience is the fundamental aspect of market research, be it a new target market or existing customers. If you know what marketing research survey questions to ask your target market, you can identify different customer types’ unique traits and preferences.

The data can help you segment the users based on demographic, psychographic, geographic, and other attributes. These include their behavior, purchase preferences, age, location, habits, delights, frustrations, and more.

You can then create various customer personas and fuel your sales strategies to maximize ROI.

Case study – How Avis increased its revenue per customer

Avis, a leading car rental company, was looking to enhance customer experience by offering useful car add-ons like navigation systems, child seats, insurance, etc., to customers with their booking. So, it reached out to AWA Digital to find a way to promote these products and increase their sales.

AWA digital implemented customer research campaigns using targeted surveys to determine which add-ons were popular among the customers and why. 

Using these insights, the team added an interstitial pop-up just before the booking page to show relevant add-ons to the customers.

This simple update dramatically increased the sales of add-on items and helped Avis generate more revenue per customer.

Read the entire case study here .

To Plan the Product Roadmap

A product roadmap is a visual representation of the current status of your product and planned updates over time. It shows a high-level summary of planned activities and priorities for different teams to take the product to the next level. Understanding different types of summary can help you create more effective and concise roadmaps that clearly communicate your vision and strategy.

Steve Jobs famously said – “You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology then try to figure out where to sell it.”

And market research helps to align your product strategies with the customer demand. Using targeted marketing survey questions, you can gauge what new features or functionality customers want to see in your products.

It helps to plan product development strategies based on customers’ consensus to prioritize the ideas that can have the most impact on customers and replace intuition-based approaches with data-backed decisions.

Customers’ demands change with market trends and technological advancements. That’s why your product map also needs to evolve constantly with time to reflect these changes in your product development cycle.

By designing targeted market research questions to ask the customers, you can uncover their expectations to deliver optimal product solutions. 

That’s what our next case study demonstrates.

Case study – How customer research drives Twilio’s operations  

Twilio, a cloud communications platform places customer discovery and research at the core of their product development strategies. It helps its teams to anticipate customer needs in a constantly changing market.

Lack of time and budget are the two biggest challenges that the company faces in its product development cycle. So, the team uses targeted market research questionnaires for a product to understand the challenges the customers face today and the ones they will face tomorrow. 

With an abundance of ideas and no time to test them all, the feedback data from surveys is used to prioritize the hypotheses to run the tests. It makes the process more efficient and effective in producing positive results. 

This data-backed approach is used across 18 different teams at Twilio to release new functionality every week and deliver optimal solutions to the clients.

Read the complete case study here .

To Reduce Acquisition Costs

Your customer base consists of multiple customer segments with different preferences and purchase potential. That’s why you cannot sell to everyone and need to find the right audience for your products.

If an acquired customer doesn’t bring in more revenue than it costs to acquire them, it will increase your acquisition costs over time.

We don’t want that, do we?

For example, let’s say you are targeting the entire market population using the same campaign. If your acquisition cost per customer is $300 and you acquire 20 customers from one campaign, you need to make more than $6000 to register profits.

The difficulty is you don’t know about these customers’ purchase behavior and capacity, so you cannot be sure if you will reach your goals. It adds unnecessary risks to your marketing ventures.

But, if you were targeting a specific segment with high income, regular shopping habits, or proven history of brand loyalty, You can obtain better results.

Now, the question is – 

How will you separate these potential long-term customers from one-time buyers and high-value targets from other segments?

One way to do this is by building customer personas using the data from the market research survey questions. A buyer persona defines different attributes of a particular customer segment so you can hone in on the right audience to funnel your marketing efforts.

Here’s what a typical persona includes:

• Target regions
• Target demographic (age, marital status, gender)
• Ideal psychographics (hobbies, social channels, activities they indulge in, goals)
• Preferred interaction channels
• Favorite brands and products
• Total revenue till date
• Estimated lifetime value

Once you have a clearer picture of different customers, you can find high-value prospects with the potential to be long-term customers looking for product solutions that your business offers. 

You can then design the correct pitch using the market research data to bring in these customers and control the overall acquisition costs.

For example:

• Plugin the demographic and psychographic data into CRM software like BIGContacts or Salesforce to convert high-value targets.
• Use your CRM to create segmented lists of prospects based on estimated value, location, current status, and more. Then target these groups individually with personalized value propositions to increase conversion rates.
• Identify their preferred mode of communication and technographic inclinations to find the right opportunities to pitch your product offering at the precise moment.

Even if acquiring and retaining such customers costs more, their overall revenue can balance the acquisition costs to deliver higher profits.

To Design Targeted Marketing Campaigns

By knowing how your target audience behaves and interacts with your business, you can find the exact opportunities to target them with personalized campaigns.

• You can use mail campaigns to target website users with app-exclusive offers to encourage them to download your app and improve app adoption.
• Add in-app broadcast messages about upcoming offers, exclusive membership benefits, and other incentives for new users to push them towards the end of the funnel.
• Create multiple landing pages to target different customer types.
• Design location-based ad campaigns with personalized value propositions based on audience preferences and problems at each location. 

Case Study – How Canon’s campaigns generated 700% ROI

AWA digital was tasked by Canon, one of the biggest electronics companies worldwide, to assess and increase the demand for their products in different geographies. So, the AWA team conducted customer research using target market survey questions and discovered the following attributes about customers’ purchase behavior and reservations:

• In some regions, people were reluctant to spend money on a Canon camera as they weren’t sure if Canon was an authoritative brand.
• In other regions, authority was not as important to the users.

Using these insights, AWA optimized the ads campaigns’ messaging for different locations to include what consumers deemed important purchase factors.

The results?

With in-depth customer feedback, Canon generated an overall ROI of 700% in all regions using personalized campaigns to target the audience.

To Improve Brand Awareness

Whether you are into soft drinks or not, You probably would have heard of Coca-Cola’s 2011 Share-A-Coke ad. This single campaign put the Coke brand back on the map and reversed the 10-year steady decline in sales in the US.  

Coke understood what motivates their customers and delivered a product offering that appealed to the masses to increase its brand equity- the excitement to get a Coca-Cola bottle with their name on it.

How did they do it?

In 2011, Coca-Cola rolled out its share-a-coke campaign in Australia. The company debranded the traditional Coke logo from the bottle and replaced it with the phrase “Share a Coke with” followed by a name.

The campaign used the list of the country’s most popular names (nicknames). The purpose was to make people go out and find the Coke bottle with their name on it and share it with their friends. The campaign was subsequently rolled out in 80 countries.

How did it impact Coca-Cola as a brand:

• In Australia, it’s estimated that the campaign increased Coke’s share by 4% and increased consumption among young adults by 7%.
• #ShareACoke became the top trending hashtag on Twitter globally and received over 1 billion impressions.
• In the USA, the campaign increased Coke’s market share by over 2% and brought 11% more sales compared to the previous year.

It’s not limited to big brands only.  

Understanding the customers and placing your product’s value offering along with their habits, lifestyle, and behavior can help you extend your brand’s reach.

Today, there are multiple touchpoints to connect with your customers and map their journey to uncover their issues, motivations, and fears to address in your campaigns.

• Monitor brand mentions on social media and engage with the users to cultivate an online community and promote your brand.
• Reach out to satisfied customers and turn them into your brand ambassadors.
• Use targeted ad campaigns that connect people’s emotions and general behavior to imprint your brand’s image in their minds.

Quick Tips for Writing Awesome Market Research Survey Questions

With the inter-team research complete, you are ready to write your own market research questions to ask your target audience. Keep these general dos and don’ts in mind to ensure that the market survey fulfills the purpose without affecting the data quality or response rate.

Use Mutually Exclusive Response Options

If you are using response anchors with specific ranges like age group or income, check that the options do not overlap . Otherwise, it will produce an irregular data set.

Please specify your age:

In the above example, the respondent lying on either extremity of the given age ranges may get confused on which option to choose. For example, a 28-year-old respondent can choose from both second or third options.

Plus, two different respondents of the same age may select different options, which will skew your demographic data.

You can avoid this confusion by creating mutually exclusive groups as shown below:

Always Add A “Not Applicable” Or “Rather Not Say” Option

Since market research questions extract personal information, some respondents may not want to share such details with you. These include questions about age, income, gender, hobbies, social activities, and more.

Forcing such questions on the customers without allowing them to skip can irate them and lead to survey abandonment .

That’s why you can also use Qualaroo’s skip and branching logic to create smart surveys that only ask relevant questions to your respondents based on their previous answers.

Calculate the Required Sample Size

Sample size plays a vital role in your market research questions to determine the reliability of your response data.

If the response volume is low, the results may not be conclusive to point towards customers’ consensus. On the other hand, a larger sample size than required means a waste of the company’s valuable resources and time.

That’s why it’s important to calculate the required sample size to estimate the number of responses you need for your market research survey questions.

You can use any survey sample size calculator available online to get started. Just fill in the required details to get the required sample size.

For example, to reach a statistical significance of 99%, you need at least 3145 responses to your market research questionnaire.

Consider Adding Incentives

Studies show that incentivized customer research surveys or questionnaires fetch higher response rates than general surveys.

The incentives encourage customers to invest their time in a survey and get something in return.

It means creating a gated questionnaire for market research can help you reach the required sample size quickly . The incentive can be a simple discount code, free shipping coupon, free ebook, or other freebies.

However, there is a possibility that irrelevant respondents may fill out the survey randomly just to get to the offer, which may skew the results. You can use screening questions to filter out unsuitable respondents.

Avoid Double-Barreled Market Research Questions

A double-barreled question poses two questions into one. The problem with such questions is that the respondent may have opposing views about the two statements in the questions. It makes it harder for them to choose one answer from the options .

“Please rate the [product name] on a scale of 1-10 based on overall quality and price?”

Here, the respondent may find the product quality appreciable while thinking it to be overpriced at the same time. In such a case, they may skip the question or select any option randomly.

You can easily sidestep this hurdle by breaking your double-barreled market research question into two to make it less confusing for the respondents.

Importance of Market Research

We mentioned earlier that market research questions provide important data for different operations like product development, marketing campaigns, sales pipeline, and more.

Understanding your target audience is the fundamental aspect of market research, be it a new target market or existing customers. If you know what customer research survey questions to ask your target market, you can identify different customer types’ unique traits and preferences.

AWA Digital implemented research campaigns using targeted customer research surveys to determine which add-ons were popular among the customers and why.

Case study – How customer research drives Twilio’s operations

Twilio, a cloud communications platform, places customer discovery and research at the core of its product development strategies. It helps its teams to anticipate customer needs in a constantly changing market.

Lack of time and budget are the two biggest challenges that the company faces in its product development cycle. So, the team uses targeted market research questionnaires for a product to understand the challenges the customers face today and the ones they will face tomorrow.

With an abundance of ideas and no time to test them all, the feedback data from customer research surveys is used to prioritize the hypotheses to run the tests. It makes the process more efficient and effective in producing positive results.

AWA Digital was tasked by Canon, one of the biggest electronics companies worldwide, to assess and increase the demand for their products in different geographies. So, the AWA team conducted a customer research survey using target market questions and discovered the following attributes about customers’ purchase behavior and reservations:

• In other regions, authority was not so important to the users.

Whether you are into soft drinks or not, you probably would have heard of Coca-Cola’s 2011 Share-A-Coke ad. This single campaign put the Coke brand back on the map and reversed the 10-year steady decline in sales in the US.  

Coke understood what motivates its customers and delivered a product offering that appealed to the masses to increase its brand equity- the excitement to get a Coca-Cola bottle with its name on it.

• In Australia, it’s estimated that the campaign increased Coke’s share by 4% and consumption among young adults by 7%.

It’s not limited to big brands only. 

Market Research: A Key to Your Business’ Success

Market research is a vital process for any business wanting to understand its customers and market better. By asking the right questions and using the right tools like Qualaroo, you can gain valuable insights that can help you improve your products or services, enhance your customer experiences, and grow your business.

In this blog, we have shared some of the best market research questions to ask your customers, as well as some of the best customer research survey templates to find market trends and industry insights. We hope that this blog has helped you learn more about market research and how to conduct it effectively.

About the author

Dwayne Charrington

Dwayne Charrington is an expert writer in customer feedback management, UX design, and user research. He helps businesses understand user intent and enhance the customer experience. Dwayne covers feedback management, lead generation, survey accessibility, and the impact of AI and VR on user interaction. He shares insights on creating effective surveys, improving navigation, and using A/B testing for smarter decisions. Additionally, he focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

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Methodology

• Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on July 15, 2021 by Pritha Bhandari . Revised on June 22, 2023.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Table of contents

Questionnaires vs. surveys, questionnaire methods, open-ended vs. closed-ended questions, question wording, question order, step-by-step guide to design, other interesting articles, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyze data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives , placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleansing and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalize your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimizing these will help you avoid several types of research bias , including sampling bias , ascertainment bias , and undercoverage bias .

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Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

• cost-effective
• easy to administer for small and large groups
• anonymous and suitable for sensitive topics

But they may also be:

• unsuitable for people with limited literacy or verbal skills
• susceptible to a nonresponse bias (most people invited may not complete the questionnaire)
• biased towards people who volunteer because impersonal survey requests often go ignored.

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents.

Researcher-administered questionnaires can:

• help you ensure the respondents are representative of your target audience
• allow clarifications of ambiguous or unclear questions and answers
• have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

• costly and time-consuming to perform
• more difficult to analyze if you have qualitative responses
• likely to contain experimenter bias or demand characteristics
• likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalizable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert scale questions collect ordinal data using rating scales with 5 or 7 points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio scales , you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer “multiracial” for the question on race rather than selecting from a restricted list.

• How do you feel about open science?
• How would you describe your personality?
• In your opinion, what is the biggest obstacle for productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarizing responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorize answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid research bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counter argument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

• The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favor flexible work-from-home policies even after it’s safe to return to offices?
• Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barreled questions. Double-barreled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organize the questions logically, with a clear progression from simple to complex. Alternatively, you can randomize the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioral or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

• How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
• Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
• Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimize order effects because they can be a source of systematic error or bias in your study.

Randomization

Randomization involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomization, order effects will be minimized in your dataset. But a randomized order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

• What topics or experiences are you studying?
• What specifically do you want to find out?
• Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalize your variables of interest into questionnaire items. Operationalizing concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

• Are the respondents familiar with the language and terms used in your questions?
• Would any of the questions insult, confuse, or embarrass them?
• Do the response items for any closed-ended questions capture all possible answers?
• Are the response items mutually exclusive?
• Do the respondents have time to respond to open-ended questions?

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivized or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomize questions. Randomizing questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis. You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Student’s  t -distribution
• Normal distribution
• Null and Alternative Hypotheses
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Data cleansing
• Reproducibility vs Replicability
• Peer review
• Prospective cohort study

Research bias

• Implicit bias
• Cognitive bias
• Placebo effect
• Hawthorne effect
• Hindsight bias
• Affect heuristic
• Social desirability bias

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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Product Management

How to conduct product feedback surveys (questions + templates).

September 13, 2024

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Uber has mastered gathering real-time feedback from customers and drivers, making product feedback surveys an integral part of its service. After every ride, users rate their experience on a 5-point scale and can add comments. This immediate feedback helps Uber ensure customer satisfaction and quickly address any issues.

If a driver’s rating falls below a certain threshold, Uber can deactivate them, ensuring that the quality of service remains high. Meanwhile, drivers, too, can rate passengers and report any problems they encounter. This two-way feedback loop enhances user and driver experiences and gives Uber valuable insights to improve the product continuously.

In this article, we’ll guide you through creating practical survey questions and using customer feedback tools to enhance your product development and marketing efforts.

What Is a Product Feedback Survey?

1. net promoter score (nps) surveys, 2. customer effort score (ces) surveys, 3. usability testing surveys, 4. customer onboarding feedback survey, 5. software evaluation survey, 6. product experience survey, 7. product pricing survey, 8. product market fit surveys, key tips for creating survey questions, designing an effective product feedback survey, principles and best practices for creating effective product feedback surveys, processing and implementing feedback from product surveys, build better products with clickup.

A product feedback survey is a tool for gathering feedback directly from customers or end users about a specific product or service. It typically consists of questions designed to get feedback on various aspects of the product, such as its features, usability, design, and overall customer satisfaction.

Product feedback surveys serve as a vital bridge between businesses or product managers and their customers. They help to:

• Identify customer pain points, allowing businesses to address issues proactively and foster loyalty
• Tailor features by pinpointing what resonates most with the target audience, ensuring products meet customer needs
• Improve usability by informing user-centered design, making products more intuitive and easy to use
• Address concerns by showing that businesses value customer input and are committed to providing excellent service

Product feedback is crucial for enhancing customer experience and shaping consumer behavior. It shows you how people use your product and what needs fixing. This helps you make improvements that better meet their needs and expectations. 

For example, Figma collects feedback through its public FigJam community forum and private channels like email or chat for detailed input. It also uses beta-testing feedback to refine its products. This helps Figma tailor features to user needs and enhance the overall experience.

Top Questions to Ask in a Product Feedback Survey

To create a useful product feedback survey, focus on questions that provide clear user insights. You want to understand your customers’ experiences and pinpoint areas for improvement. The right product feedback survey questions can reveal what users love, what frustrates them, and how your product fits into their lives. 

Here are some top questions and feedback form templates for different types of product surveys to help you collect customer feedback and gain valuable insights.

The Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and advocacy .  It categorizes respondents into three groups – promoters, passives, and detractors –to gain deeper insights into customer satisfaction and identify areas for improvement.

For example, the most commonly asked question in such surveys is, ‘On a scale of 0-10, how likely are you to recommend [company/product] to a friend or colleague?’ .

This is asked with rating scale options, where those rating 0-6 would be classed as detractors, 7-8 as passives, and 9-10 promoters.

The rating can be followed up by qualitative questions, such as ‘Why did you give [company/product] that rating?’ or ‘What could we do to improve your experience with [company/product]?’

You can use a project management tool like ClickUp to create, distribute, and manage your surveys efficiently. With the ClickUp Net Promoter Score (NPS) Survey Template, you can create flexible, fully customizable, and ready-to-use surveys with pre-written content that can be modified according to your needs.

This template is designed to provide a comprehensive and efficient way to gauge customer satisfaction and loyalty. It offers a range of customizable features to suit your specific needs, such as Custom statuses to track progress, Custom fields to collect additional data points, and Custom views for efficient analysis. 

CES measures customers’ perceived effort put into interacting with a company. Also called a customer satisfaction score, it helps identify areas where customer experience can be improved and determines the levels of customer advocacy .

Some sample questions that can be asked under this survey type:

• On a scale of 1-5, how easy was it to resolve your issue today?
• What steps did you have to take to resolve your issue?
• What could we have done differently to make the process easier?

Usability testing surveys assess how easy a product is to use . They often involve observing users and asking follow-up questions. 

Here are a few example questions for this survey type:

• How easy was finding the [feature] you were looking for?
• Did you encounter any difficulties while using the product?
• What could we improve to make the product easier to use?

You can use the ClickUp Usability Testing Template to interact with users and understand issues before deploying your product or service in the market. 

This Whiteboard template provides a structured framework for gathering and analyzing user feedback loops . It helps you identify pain points, uncover opportunities, and optimize your product design. You can use Custom fields to categorize and add attributes to your usability tests, such as participant demographics, testing date, and key findings.

These surveys gauge the effectiveness of a company’s onboarding process for new customers. They are often regarded as part of customer lifecycle marketing and are early indicators of new user engagement or churn risk. 

Here are a few survey questions to ask:

• How easy was it to get started with [the product]?
• How helpful were the onboarding materials?
• Did you feel confident using the product after completing the onboarding process?
• What could we improve about the onboarding process?

Software evaluation surveys help software creators understand how users perceive, interact with, and feel about their products .  By collecting feedback directly from the source, developers can measure user satisfaction, identify areas for improvement, and make informed decisions to enhance their software’s overall quality and performance.

You might ask questions like these:

• How satisfied are you with the overall performance of the software?
• Are there any specific features that you find particularly valuable?
• What are the biggest challenges you face when using the software?
• How does the software compare to other similar products you’ve used?

Product experience surveys can help businesses learn about customer needs and wants and provide 360-degree feedback on product design, function, and market fit. They can also help businesses understand how well they are performing and where they can improve to provide a great customer experience. 

Here are some example questions you might include in your customer satisfaction surveys:

• How did you first hear about our product?
• What was your initial impression of the product?
• How satisfied are you with the overall product experience?
• What do you think could be improved to make the product even better?

Also Read: 10 Product Management Strategies & Tips to Maximize Product Success

A product pricing survey, also known as a pricing study, is a research method that asks questions to a target market to help determine the best price for a product or service. 

Some questions you might ask in such a survey include:

• How would you rate the overall value you receive from our product? (Use a scale of 1-5)
• How do you perceive the value of our product compared to competitors’ offerings?
• What specific features or benefits would you be willing to pay (extra) for?
• Would you be interested in a subscription-based model for our product? If so, what would be a reasonable monthly or annual fee?

The survey can help inform pricing strategies by providing insights into customers’ willingness to pay, what features are most important, and how they perceive the product’s value.

Product market fit surveys are valuable tools for determining whether your product resonates with your target market. They help you gauge customer satisfaction, identify areas for improvement, and assess the overall viability of your product in the marketplace. 

Here are five sample questions you can include in your product market fit survey:

• Does our product effectively solve a significant problem or fulfill your needs?
• How well does our product fit with your needs and preferences?
• Would you recommend our product to a friend or colleague?
• Is the price of our product reasonable considering the value it provides?

Also Read : Aha! Product Management Review (Features, Pros, Cons)

Getting high-quality responses can make or break your survey. When done right, response rates can soar past 85% —about 43 of every 50 invitations sent. But if your survey isn’t crafted well, you might see response rates drop below 2%. 

Petco values customer feedback, which is evident in their straightforward survey after a store visit. The quick email survey is easy to complete with just one click to rate the experience. It’s efficient and on-brand, reflecting Petco’s commitment to customer satisfaction.

Here’s how to ensure you ask the right questions and get the valuable feedback you need.

• Avoid jargon or technical terms: Instead of asking, ‘What is your perceived level of satisfaction with our product’s UX?’ try, ‘How easy was it to use our product?’
• Keep questions short and to the point: Avoid overly complex or lengthy questions. For example, instead of asking, ‘How would you rate the overall quality of our product, including its features, functionality, and performance?’ simply ask, ‘ How would you rate the overall quality of our product?’
• Avoid leading questions: Instead of asking, ‘Do you agree that our product is superior to our competitors?’ ask, ‘ How does our product compare to similar products on the market?’
• Use neutral language: Avoid phrases that could bias respondents’ answers. For example, instead of asking, ‘Isn’t our product amazing?’ ask, ‘What do you like most about our product?’
• Ask only one question at a time: Instead of asking, ‘Do you find our product easy to use and affordable?’ ask two separate questions: ‘How easy is it to use our product?’ and ‘Do you think our product is priced fairly?’
• Explain the purpose of the survey: Let respondents know why their input is important. For example, you could say, ‘Your feedback will help us improve our product and better meet your needs’
• Guide customers on how to answer questions: Use clear and concise instructions. For example, you could say, ‘Please rate your satisfaction on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.’
• Mix-up question types: Use a combination of multiple-choice, open-ended, and rating scale questions to gather different data types. For example, you could ask a multiple-choice question like, ‘What is your primary reason for using our product?’ followed by an open-ended question like, ‘Is there anything else you would like to share about your experience with our product?’

💡 Pro Tip: ClickUp Brain ‘s AI Writer can help you create effective and error-free questions to include in your survey. Just put in a prompt and turn the generated output into a ClickUp Doc to get started.

Creating a product feedback survey might seem straightforward, but getting it right can make a huge difference. With ClickUp, you can easily design surveys that gather useful insights and keep your process smooth and efficient. 

ClickUp Docs

ClickUp Docs enables you to create structured and visually appealing surveys that are easy for respondents to complete. With collaborative editing, all team members can contribute to the effort.

• Use pages and subpages to organize your survey questions and responses
• Add cover images and page icons to enhance the visual appeal
• Use rich text formatting to make your survey more engaging
• Collaborate with your team using comments to discuss survey results and plan next steps

ClickUp Forms

ClickUp Forms streamlines the survey process with customizable fields and dynamic question logic. 

Key features and benefits of ClickUp Forms:

• Customizable fields: Create custom fields to capture specific data points relevant to your product feedback survey, such as customer demographics, usage patterns, and satisfaction levels
• Conditional logic: Dynamically update forms based on respondent’s answers, ensuring that only relevant questions are displayed
• Automations: Automatically route form responses to the appropriate team members or create tasks for follow-up actions
• Analytics and reporting: Track survey completion rates, analyze responses, and generate reports to gain insights into customer feedback

Also Read : 10 Best 360 Feedback Software for Employee Feedback

Product feedback survey templates from ClickUp

You can also use free ClickUp product feedback survey templates for different types of feedback surveys, so you won’t have to create them from scratch!

1. Product Feedback Survey Template

Customer feedback is essential for understanding your local market’s unique needs and preferences. ClickUp’s Product Feedback Survey Template is designed to help you gather valuable customer insights. 

You can track the progress of your surveys with statuses like ‘In Review’, ‘Reviewed’, and ‘To Review,’ and use Custom fields to Collect detailed information about customer satisfaction, usage patterns, and demographics.

2. Feedback Form Template

Are you tired of struggling to gather and organize customer feedback? ClickUp Feedback Form Template is here to simplify the process and provide you with valuable insights to drive your business forward. 

Use it to easily create and distribute customized feedback forms, manage all your feedback in one place using the Feedback View , and brainstorm and store feedback-related ideas with the Overall Recommendation Board View . 

3. Voice of the Customer Template

ClickUp’s Voice of the Customer Template helps gather valuable insights from your existing customers, and you can make data-driven decisions to improve your products, services, and overall customer experience. 

Create custom surveys for various channels, including email, product feedback software , social media, or forms in ClickUp. Analyze the data with the Table View and turn action points into tasks in ClickUp. 

As a customer representative, marketing professional, or product manager, you gather valuable insights that drive product development and enhance customer satisfaction. These best practices can ensure that your surveys yield actionable data and foster stronger relationships with your customers.

• Target the right audience and ask the right questions: Identify your target audience and tailor your product survey questions accordingly. Focus on questions that will provide valuable insights for product development and improvement. Consider using personas to guide your survey questions
• Adopt an omnichannel approach: Distribute your survey through multiple channels, such as email, social media, in-app notifications, or in-person interactions. Promote effectively using creative tactics like incentives or gamification
• Set clear goals and objectives: Define your purpose and align your questions with your objectives. Prioritize the most important questions to avoid overwhelming respondent
• Be creative: Use innovative question formats or visual aids to make your survey engaging. Personalize the experience to resonate with your customer’s individual needs and preferences
• Manage bias: Avoid leading questions and provide balanced options. Use randomized question order to prevent respondents from anticipating answers
• Ensure anonymity: Protect privacy and encourage candid feedback. Consider using a third-party survey tool to provide added assurance of confidentiality
• Create a communication plan: Set expectations, schedule reminders, and offer incentives to motivate participation
• Leverage loyalty and subscription models: Reward loyal customers and understand subscription preferences to gather valuable insights
• Don’t ignore partial responses: Analyze incomplete data to gain insights and encourage continued participation

Also Read : The Power of Influence: How to Ask for Client Testimonials That Help You Grow

Now that you have collected user feedback, it’s time to turn those insights into actionable steps that make a real difference for your users. 

Here’s how you can go about it:

• Leverage data analysis tools: Use software like Excel, Google Sheets, ClickUp Table view , or specialized market research tools to analyze survey data and identify trends, patterns, and correlations
• Create visualizations: Visualize data using charts, graphs, and dashboards to gain insights and communicate findings effectively
• Segment data: Analyze data based on different customer segments (e.g., demographics, psychographics) to identify specific needs and preferences
• Use AI-powered tools: Explore AI-driven tools that can automate data analysis and provide more sophisticated insights

💡 Pro Tip: ClickUp Brain , the platform’s integrated AI assistant, can analyze data collected through surveys, summarize the insights for you, and even suggest the next steps.

Applying survey results to improve overall user experience

Once you’ve analyzed your survey results, you should apply the insights to enhance the overall user experience and significantly increase customer satisfaction. 

Here’s how product managers can use this feedback:

• Personalization: Tailor product features and recommendations based on customer personas. For example, suggest personalized content based on past user behavior
• Customer journey optimization: Identify pain points and bottlenecks in the customer journey and implement improvements. For instance, streamline checkout processes to reduce cart abandonment
• Emotional connection: Find the emotional impact of your product and design experiences that resonate with customers more deeply. An example could be creating a more engaging onboarding process to make users feel valued

Interpreting and implementing feedback with ClickUp’s Dashboard

A centralized tool for tracking progress in real-time, monitoring customer satisfaction, and testing new features is crucial for effectively implementing changes based on survey feedback. ClickUp Dashboards and software testing tools provide a powerful solution for streamlining this process.

Here’s how to use ClickUp Dashboard to implement user feedback : 

• Visualize key metrics: Create dashboards to display essential data such as personal progress, team’s tracked time, and project performance
• Streamline access: Share dashboards with all relevant members in your workspace for easy access and reference
• Customize with cards: Add cards to display specific information, such as charts of total tasks or assignee-based data
• Monitor customer interactions: Track customer incidents and risks to identify areas for improvement
• Analyze customer segments: Surface the riskiest segments and understand potential churn reasons
• Forecast revenue: Predict revenue across regions and teams based on customer data

Product feedback surveys are more than just questionnaires; they’re a powerful tool for listening, understanding, and growing. Crafting thoughtful surveys helps you build meaningful relationships with your audience while gathering valuable insights.

To create a survey that captures your customers’ thoughts, start by defining your goals. What are you hoping to learn? What actions will you take based on the feedback? With a clear direction, design your survey to be concise, engaging, and focused on key questions.

ClickUp simplifies this process with its Docs feature for creating well-structured surveys, Forms for seamless response collection, and Dashboards for visualizing data effectively. 

Plus, with free templates available, you can easily get started.

Sign up for ClickUp today and take the first step toward creating products your customers will love!

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