Guide to Communication Research Methodologies: Quantitative, Qualitative and Rhetorical Research

research methods for communication

Overview of Communication

Communication research methods, quantitative research, qualitative research, rhetorical research, mixed methodology.

Students interested in earning a graduate degree in communication should have at least some interest in understanding communication theories and/or conducting communication research. As students advance from undergraduate to graduate programs, an interesting change takes place — the student is no longer just a repository for knowledge. Rather, the student is expected to learn while also creating knowledge. This new knowledge is largely generated through the development and completion of research in communication studies. Before exploring the different methodologies used to conduct communication research, it is important to have a foundational understanding of the field of communication.

Defining communication is much harder than it sounds. Indeed, scholars have argued about the topic for years, typically differing on the following topics:

  • Breadth : How many behaviors and actions should or should not be considered communication.
  • Intentionality : Whether the definition includes an intention to communicate.
  • Success : Whether someone was able to effectively communicate a message, or merely attempted to without it being received or understood.

However, most definitions discuss five main components, which include: sender, receiver, context/environment, medium, and message. Broadly speaking, communication research examines these components, asking questions about each of them and seeking to answer those questions.

As students seek to answer their own questions, they follow an approach similar to most other researchers. This approach proceeds in five steps: conceptualize, plan and design, implement a methodology, analyze and interpret, reconceptualize.

  • Conceptualize : In the conceptualization process, students develop their area of interest and determine if their specific questions and hypotheses are worth investigating. If the research has already been completed, or there is no practical reason to research the topic, students may need to find a different research topic.
  • Plan and Design : During planning and design students will select their methods of evaluation and decide how they plan to define their variables in a measurable way.
  • Implement a Methodology : When implementing a methodology, students collect the data and information they require. They may, for example, have decided to conduct a survey study. This is the step when they would use their survey to collect data. If students chose to conduct a rhetorical criticism, this is when they would analyze their text.
  • Analyze and Interpret : As students analyze and interpret their data or evidence, they transform the raw findings into meaningful insights. If they chose to conduct interviews, this would be the point in the process where they would evaluate the results of the interviews to find meaning as it relates to the communication phenomena of interest.
  • Reconceptualize : During reconceptualization, students ask how their findings speak to a larger body of research — studies related to theirs that have already been completed and research they should execute in the future to continue answering new questions.

This final step is crucial, and speaks to an important tenet of communication research: All research contributes to a better overall understanding of communication and moves the field forward by enabling the development of new theories.

In the field of communication, there are three main research methodologies: quantitative, qualitative, and rhetorical. As communication students progress in their careers, they will likely find themselves using one of these far more often than the others.

Quantitative research seeks to establish knowledge through the use of numbers and measurement. Within the overarching area of quantitative research, there are a variety of different methodologies. The most commonly used methodologies are experiments, surveys, content analysis, and meta-analysis. To better understand these research methods, you can explore the following examples:

Experiments : Experiments are an empirical form of research that enable the researcher to study communication in a controlled environment. For example, a researcher might know that there are typical responses people use when they are interrupted during a conversation. However, it might be unknown as to how frequency of interruption provokes those different responses (e.g., do communicators use different responses when interrupted once every 10 minutes versus once per minute?). An experiment would allow a researcher to create these two environments to test a hypothesis or answer a specific research question. As you can imagine, it would be very time consuming — and probably impossible — to view this and measure it in the real world. For that reason, an experiment would be perfect for this research inquiry.

Surveys : Surveys are often used to collect information from large groups of people using scales that have been tested for validity and reliability. A researcher might be curious about how a supervisor sharing personal information with his or her subordinate affects way the subordinate perceives his or her supervisor. The researcher could create a survey where respondents answer questions about a) the information their supervisors self-disclose and b) their perceptions of their supervisors. The data collected about these two variables could offer interesting insights about this communication. As you would guess, an experiment would not work in this case because the researcher needs to assess a real relationship and they need insight into the mind of the respondent.

Content Analysis : Content analysis is used to count the number of occurrences of a phenomenon within a source of media (e.g., books, magazines, commercials, movies, etc.). For example, a researcher might be interested in finding out if people of certain races are underrepresented on television. They might explore this area of research by counting the number of times people of different races appear in prime time television and comparing that to the actual proportions in society.

Meta-Analysis : In this technique, a researcher takes a collection of quantitative studies and analyzes the data as a whole to get a better understanding of a communication phenomenon. For example, a researcher might be curious about how video games affect aggression. This researcher might find that many studies have been done on the topic, sometimes with conflicting results. In their meta-analysis, they could analyze the existing statistics as a whole to get a better understanding of the relationship between the two variables.

Qualitative research is interested in exploring subjects’ perceptions and understandings as they relate to communication. Imagine two researchers who want to understand student perceptions of the basic communication course at a university. The first researcher, a quantitative researcher, might measure absences to understand student perception. The second researcher, a qualitative researcher, might interview students to find out what they like and dislike about a course. The former is based on hard numbers, while the latter is based on human experience and perception.

Qualitative researchers employ a variety of different methodologies. Some of the most popular are interviews, focus groups, and participant observation. To better understand these research methods, you can explore the following examples:

Interviews : This typically consists of a researcher having a discussion with a participant based on questions developed by the researcher. For example, a researcher might be interested in how parents exert power over the lives of their children while the children are away at college. The researcher could spend time having conversations with college students about this topic, transcribe the conversations and then seek to find themes across the different discussions.

Focus Groups : A researcher using this method gathers a group of people with intimate knowledge of a communication phenomenon. For example, if a researcher wanted to understand the experience of couples who are childless by choice, he or she might choose to run a series of focus groups. This format is helpful because it allows participants to build on one another’s experiences, remembering information they may otherwise have forgotten. Focus groups also tend to produce useful information at a higher rate than interviews. That said, some issues are too sensitive for focus groups and lend themselves better to interviews.

Participant Observation : As the name indicates, this method involves the researcher watching participants in their natural environment. In some cases, the participants may not know they are being studied, as the researcher fully immerses his or herself as a member of the environment. To illustrate participant observation, imagine a researcher curious about how humor is used in healthcare. This researcher might immerse his or herself in a long-term care facility to observe how humor is used by healthcare workers interacting with patients.

Rhetorical research (or rhetorical criticism) is a form of textual analysis wherein the researcher systematically analyzes, interprets, and critiques the persuasive power of messages within a text. This takes on many forms, but all of them involve similar steps: selecting a text, choosing a rhetorical method, analyzing the text, and writing the criticism.

To illustrate, a researcher could be interested in how mass media portrays “good degrees” to prospective college students. To understand this communication, a rhetorical researcher could take 30 articles on the topic from the last year and write a rhetorical essay about the criteria used and the core message argued by the media.

Likewise, a researcher could be interested in how women in management roles are portrayed in television. They could select a group of popular shows and analyze that as the text. This might result in a rhetorical essay about the behaviors displayed by these women and what the text says about women in management roles.

As a final example, one might be interested in how persuasion is used by the president during the White House Correspondent’s Dinner. A researcher could select several recent presidents and write a rhetorical essay about their speeches and how they employed persuasion during their delivery.

Taking a mixed methods approach results in a research study that uses two or more techniques discussed above. Often, researchers will pair two methods together in the same study examining the same phenomenon. Other times, researchers will use qualitative methods to develop quantitative research, such as a researcher who uses a focus group to discuss the validity of a survey before it is finalized.

The benefit of mixed methods is that it offers a richer picture of a communication phenomenon by gathering data and information in multiple ways. If we explore some of the earlier examples, we can see how mixed methods might result in a better understanding of the communication being studied.

Example 1 : In surveys, we discussed a researcher interested in understanding how a supervisor sharing personal information with his or her subordinate affects the way the subordinate perceives his or her supervisor. While a survey could give us some insight into this communication, we could also add interviews with subordinates. Exploring their experiences intimately could give us a better understanding of how they navigate self-disclosure in a relationship based on power differences.

Example 2 : In content analysis, we discussed measuring representation of different races during prime time television. While we can count the appearances of members of different races and compare that to the composition of the general population, that doesn’t tell us anything about their portrayal. Adding rhetorical criticism, we could talk about how underrepresented groups are portrayed in either a positive or negative light, supporting or defying commonly held stereotypes.

Example 3 : In interviews, we saw a researcher who explored how power could be exerted by parents over their college-age children who are away at school. After determining the tactics used by parents, this interview study could have a phase two. In this phase, the researcher could develop scales to measure each tactic and then use those scales to understand how the tactics affect other communication constructs. One could argue, for example, that student anxiety would increase as a parent exerts greater power over that student. A researcher could conduct a hierarchical regression to see how each power tactic effects the levels of stress experienced by a student.

As you can see, each methodology has its own merits, and they often work well together. As students advance in their study of communication, it is worthwhile to learn various research methods. This allows them to study their interests in greater depth and breadth. Ultimately, they will be able to assemble stronger research studies and answer their questions about communication more effectively.

Note : For more information about research in the field of communication, check out our Guide to Communication Research and Scholarship .

research methods for communication

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  • Communication Research Methods II: A Sourcebook An updated version of the "bible" of how to do research in communication and media studies.
  • Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies A great overview of both qualitative and quantitative approaches to content analysis and media studies research.
  • Qualitative Media Analysis The authors of this work show readers how to obtain, categorize, and analyze different media documents. They look at traditional primary documents such as newspapers and magazines but also at more recent forms–television newscasts and cyberspace.
  • Mass Communications Research Methods Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
  • Communication Research Methods in Postmodern Culture: A Revisionist Approach The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture.
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Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

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Research Methods for Media and Communication

Second Edition

Niranjala Weerakkody

Research Methods for Media and Communication

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9780195588033

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Research Methods in Media and Communication , second edition, is a comprehensive and user-friendly introduction to media and communications research. The book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public relations. It guides students through the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article.

NEW TO THIS EDITION

  • New chapter ‘Experiments’ explores the area of experimental research and how it can be effectively applied in media and communication research
  • Online research now included in discussing the application of each data collection method in journalism, media and communication and public relations
  • Updated case studies and examples throughout
  • A glossary with key research terms

Niranjala Weerakkody : Associate Professor, School of Communication and Creative Arts, Deakin University

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The following resources are available for lecturers using  Research Methods for Media and Communication:

Instructor’s Resource Manual with:

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Applied Communication Research Methods

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A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depth— examples of methods as applied in scholarly research
  • Reflect & React —problems and issues that promote reflection and discussion
  • Voices from Industry —Q&As with professionals working in communication industries
  • End-of-Unit Activities —exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle .

TABLE OF CONTENTS

Chapter unit 1 | 10  pages, basic principles of research and a guide to using this book, chapter unit 2 | 28  pages, basic concepts of research, chapter unit 3 | 40  pages, scholarly research and the creation of knowledge, chapter unit 4 | 19  pages, ethical research, chapter unit 5 | 21  pages, concept explication and measurement, chapter unit 6 | 29  pages, reliability and validity, chapter unit 7 | 34  pages, effective measurement, chapter unit 8 | 35  pages, chapter unit 9 | 37  pages, experiments and threats to validity, chapter unit 10 | 26  pages, survey research, chapter unit 11 | 19  pages, content analysis, chapter unit 12 | 30  pages, qualitative research, chapter unit 13 | 22  pages, approaches to qualitative analysis, chapter unit 14 | 28  pages, descriptive statistics, chapter unit 15 | 40  pages, principles of inferential statistics, chapter unit 16 | 29  pages, multivariate inferential statistics.

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Article contents

Methods for intercultural communication research.

  • John Oetzel , John Oetzel Waikato Management School, The University of Waikato
  • Saumya Pant Saumya Pant Mudra Institute of Communications, Ahmedabad (MICA)
  •  and  Nagesh Rao Nagesh Rao Partner, Siya Consulting
  • https://doi.org/10.1093/acrefore/9780190228613.013.202
  • Published online: 09 May 2016

Research on intercultural communication is conducted using primarily three different methodological approaches: social scientific, interpretive, and critical. Each of these approaches reflects different philosophical assumptions about the world and how we come to know it. Social scientific methods often involve quantitative data collection and research approaches such as surveys and experiments. From this perspective, intercultural communication is seen as patterns of interaction, and we seek to explain and understand these patterns through clear measurement and identification of key independent variables. Interpretive methods often involve qualitative data collection and research approaches such as interviews and ethnographic observation. From this perspective, intercultural communication and meaning is created through interaction, and we seek to understand these meanings by exploring the perspectives of people who participate as members of cultural communities. Critical methods often involve qualitative data collection and research approaches such as interviews and textual critique. From this perspective, intercultural communication involves inequalities that can be attributed to power and distortions created from (mis)use of this power. Critical scholars seek to unmask domination and inequality. Most scholars utilize one of these primary approaches given the consistency with their world views, theories, and research training. However, there are creative possibilities for combining these approaches that have potential for fuller understanding of intercultural communication.

  • social science methods
  • interpretive methods
  • critical methods
  • quantitative
  • qualitative
  • intercultural communication

Introduction

Our worldview shapes what is “interesting” to a particular audience, what is considered a problem, what problem is interesting to study, and whether the goal of studying a problem is to analyze the problem, to analyze and solve the problem, or to analyze, solve, and implement the solution. Our worldview defines if an issue is a problem or not and if we need to come up with a solution. For example, behaviors associated with attention deficit hyperactivity disorder (ADHD) are seen as a problem in the United States, and there are medications to solve the problem. In India, the same set of behaviors among children is seen as what children tend to do, as normal and not as a problem.

Our worldview not only shapes what we see as an interesting problem to study but also the methodology we use to study the problem. The purpose of this article is to describe, and explore integration of, the three main methodological perspectives in studying intercultural communication issues: social scientific, interpretive, and critical. First, the ontological, epistemological, and axiological assumptions underlying each of these methodological perspectives are explored. Then, for each methodological perspective, common methods and types of data collected and some exemplars are identified. Finally, we offer traditional integration of the three approaches and also alternate methodological perspectives to study intercultural issues from a non-Western lens.

Ontology, Epistemology, and Axiology

Ontology is the study of the researcher’s orientation to reality. In the social scientific perspective, the researcher views the world objectively in that there is a world outside of us that can be systematically studied. Researchers from this perspective use a deductive approach and are keen to explain and predict phenomena. Social scientific ontology provides clarity and direction due to its rigorous questioning of plausibility and reduction of subjectivity. In contrast and as a reaction to the social scientific perspective, interpretive researchers argue that the observer and the observed are subjective and the most important lessons are in how they co-create meaning. If the social scientists take a deterministic view of human behavior, interpretivists thrive in a person’s free will. Critical theorists focus particularly on social injustices and inequalities in life. Researchers in this area explore how social structures create power inequalities and injustices. Thus, they believe that power differences are at the base of social transactions (Scotland, 2012 ). Any ontological investigation for a critical theorist will thus have to help unearth these inequities.

Epistemology looks at how we come to know a chosen phenomenon and thus how researchers study this phenomenon. Social scientists, interested in assessing objective reality (or at least reduced subjectivity), use a scientific method to collect empirical evidence. They focus particularly on causal relationships between phenomena and generally use quantitative approaches to collect data. The basis of their assessment and data collection is the premise that objects have an existence independent of the knower (Cohen et al., 2007 ). Interpretivists, who are interested in situational and contextual meaning, generally use qualitative methods to assess participants’ sense of reality. They are not exploring one truth, but the play of multiple truths simultaneously. They do so by studying individual interactions and the historical and cultural contexts in which these individuals interact. Critical researchers use a variety of qualitative methods to explore, for example, how language is used to create power imbalances or how mass media is used to avoid critical thinking. Critical scholars are particularly sensitive to the overdependence on empirical and social scientific evidence. They do so as critical investigations are premised on the fact that social/positional power determines what is considered knowledge (Cohen et al., 2007 ).

Axiology explores the values that guide a researcher’s questions, the methods used to collect and analyze data, the interpretation of the data, and the implications of the findings. Social scientists study phenomena to find the truth, which, in turn, guides specific types of action. They are focused on exploring what is referred to as the value axiom, or how much a phenomenon being studied fulfills the requirements of the concept to which it belongs (Kelleher, 2013 ). Both interpretivists and critical theorists are interested in describing what exists, how the participants in the community interpret phenomena, with critical theorists particularly interested in reducing class imbalances and other forms of oppression. Interpretivists are axiologically determined to encourage the fact that observations drawn can always be disagreed upon and reopened to interpretation. With respect to control, social scientists wish to control as many variables as possible, narrowing down the causal pattern to the variables under study. Interpretivists seek active participation in the study to understand how they view reality. Critical theorists are particularly aware of the community members’ need to take control of their own situations. With this brief overview in mind, we now explain the methodological approaches of the social scientific, interpretive, and critical perspectives; the types of data collected; some exemplars for each perspective; and some general concerns about each of the methods.

Social Science Methods

Social science research methods address questions related to both cross-cultural and intercultural communication. Much of the foundational work on intercultural communication research is based on comparisons of two or more cultures. Both forms of communication research try to enhance the comprehension of communication that are mediated by and through cultural context (Sponcil & Gitimu, 2010 ). These comparisons helped to identify how the normative and subjective aspects of culture vary across cultures and presumably provided information about what to expect when interacting with members from different cultures. This type of research is classified as cross-cultural. In contrast, intercultural communication is the exchange of messages between people from different cultural groups (Gudykunst, 2003a ). Regardless of the interest in cross-cultural or intercultural communication, the social scientific perspective seeks to understand and predict the effect of culture on communication variables and the subsequent effect of communication on various outcomes. Thus, the methods of study are similar. This section reviews the three most prominent social scientific methods providing an example of each. Additionally, the types of data generated and methodological concerns are discussed.

There are three methods used by most social scientific researchers to study cross-cultural and intercultural research: (a) survey questionnaire, (b) experimental design, and (c) content analysis. The survey questionnaire is by far the most frequently used research method (e.g., Oetzel & Ting-Toomey, 2003 ; Rao, Singhal, Ren, & Zhang, 2001 ). It is typically a self-administered and self-report instrument that is distributed to large samples in multiple cultures. Most cross-cultural comparisons utilize self-report questionnaires because of the difficulty of collecting data from large samples in multiple cultures using other methods. Finally, self-report questionnaires are relatively easy to construct. Numerous cross-culturally valid scales exist, and methodological difficulties have been clearly identified (Gudykunst, 2003b ). While not easy to overcome, methodological difficulties of survey questionnaires are manageable (see below for more detail). Survey questionnaires provide detailed description of cultural associations of communication behavior and outcomes and allow for comparisons to other cultures.

Hanasono, Chen, and Wilson’s ( 2014 ) study of perceived discrimination, social support, and coping among racial minority university students is an example of survey research. The authors surveyed 345 students, half international students and half U.S. students, about their acculturation, experiences with discrimination, support, and coping needs. They found that the level of acculturation helped to explain students’ need for support and how they coped with discrimination.

Experimental designs are highly regarded social scientific research because of the control of variables, which enables causal relationships to be examined. Culture is not a variable that lends itself well to experimental manipulation, and thus experimental designs are relatively rare in this line of research. Rather than experimental controlling culture, researchers typically use quasi-experimental designs manipulating the composition of groups or dyads to be intra- or intercultural (e.g., Cai, Wilson, & Drake, 2000 ; Oetzel, 1998 ). These experiments collect a combination of self-report information (e.g., cultural and individual variables) as well as videotaped interaction. Additionally, some researchers have used experimental conditions on survey questionnaires (e.g., Han & Cai, 2010 ). These studies utilize stimulus variables (e.g., contextual features) that ask participants to respond to specific situations.

Brinson and Stohl’s ( 2012 ) study of media framing on attitudes toward Muslims, civil liberties, and counterterrorism policies is an example of experimental design. They used a Solomon four-group design involving 371 U.S. adults to compare the media framing of “domestic homegrown” and “international” terrorism of the London bombings in 2005 . The authors used video segments from actual broadcasts on July 7, 2005 , and edited them together to create an approximately 10-minute video for each of the two conditions. The authors found that media frames of homegrown terrorism produced greater fear than the international framing. Fear resulted in greater support for restricting civil liberties of Muslims and, under certain conditions, general negative feelings toward Muslims.

A third method used in social scientific research is content analysis of media sources. This method is utilized to identify patterns prevalent in the media (e.g., Dixon & Azocar, 2006 ; Klein & Shiffman, 2006 ). Additionally, some researchers survey participants for their reactions about media patterns. Content analysis, while time consuming, is convenient and inexpensive since the only access needed is a recording or transcript of the artifact of study. It involves the use of a coding scheme to provide an “objective” description of the media and thus insights into cultural values and behaviors. The categorizations are then compared across cultures. When these categorizations are compared, it is done on the basis of frames, which are defined as a “schema of interpretation, collection of anecdotes, and stereotypes” (Cissel, 2014 , p. 67). Once these frames are determined, the way in which individuals deal with their realities within and across cultures can be studied.

An example of such content analysis was the study of the coverage of the Fukushima nuclear accident in Japan in two Belgian newspapers: Le Soir and De Standard (Perko et al., 2011 ). The time period of the study was from March 11, 2011, to May 11, 2011 . Every article was coded by two independent coders. The authors had begun their study with a question as to how the framing of the question of nuclear power would appear in the two Belgian newspapers. They arrived at the conclusion that the reporting was mostly neutral. Further, since the Fukushima nuclear accident was in a country quite remote, the articles did not frame the issue as an example of a possible threat to their own country from nuclear power plants.

Data Analysis and Methodological Concerns

Data from these three methods are quantified to allow for statistical analysis. All forms of data must be reduced to categories that are independent from one another (exhaustive and exclusive categories). These can include frequency counts of behaviors, sequence of behaviors, and self-report information on numerical scales. Data are then analyzed with statistical software to determine associations between cultural (independent) and communication (dependent) variables (outcomes are dependent variables with culture and/or communication as independent). The nature of analysis depends on the numerical measurement of the variables, but frequent tests include t -tests, analysis of variance, correlation, and regression. Additionally, complex modeling of dependent variables can be undertaken using, for example, structural equation modeling and hierarchical linear modeling. The key concern with the statistical tests is accounting for variance in the dependent variables. The more variance explained means the “more important” a cultural factor is for communication behavior. Because of the vast number of factors that explain human behavior, intercultural researchers believe that as little as 5–10% of variance explained is meaningful.

There are four concerns for data analysis in social scientific research: (a) reliability, (b) measurement validity, (c) internal validity, and (d) external validity. Reliability is reproducibility. For the aforementioned methods, two types of reliability are relevant. First, internal consistency of measures is usually measured with Cronbach’s alpha. Second, when completing content or interaction analysis, intercoder reliability (agreement between two or more coders) is important and measured with Cohen’s K or Scott’s pi (or the like). Reliability means a researcher has consistent measures, whereas validity focuses on accurate information.

Validity is a combination of measurement, internal, and external validity (depending on the goals in the study). Measurement validity focuses on the accuracy with which a scale (or coding scheme) is measuring what is supposed to be measured. Internal validity is the strength to which a researcher can conclude that the independent variable is associated with the dependent variable as hypothesized. Internal validity is established by eliminating rival explanations for statistical associations through statistical or experimental control of confounding (or nuisance) variables. External validity is the degree to which a study’s results can be generalized to the larger populations from which a sample was drawn. In intercultural research, researchers are more concerned with measurement and internal validity than external validity.

While these general methodological concerns are true for all social science research, there are also unique concerns with cross-cultural/intercultural communication research (Gudykunst, 2003b ; Levine, Park, & Kim, 2007 ). Gudykunst ( 2003b ) outlined a number of concerns with cross-cultural research, but chief among the methodological issues is establishing equivalence. In order to make cross-cultural comparisons (and have valid measures for intercultural research), researchers need to ensure that the constructs and measures are equivalent on five levels. First, constructs must be functionally equivalent; that is, the construct must work the same way in the cultures under study. Second, constructs must be conceptually equivalent; that is, the construct must have the same meaning within the cognitive system of the members of cultures being examined. Third, linguistic equivalence for constructs refers having language that is equivalent. Linguistic equivalence is often established through translating and backtranslating of measures. Fourth, metric equivalence is established by ensuring that participants in different cultures do not respond to numerical scales in different ways (e.g., one cultural group may not use the extreme scores in a scale). Finally, researchers need to take care and establish that there is sample equivalence in the two cultural groups. The samples need to be comparable (e.g., similar age, gender, education, etc.). Fletcher and colleagues ( 2014 ) explore the steps needed to statistically ensure equivalence in measurement across multiple cultures. Establishing equivalence on these issues helps to eliminate rival explanations and further ensures that differences found are due to cultural differences. In addition to such methodological rigor, scholars from other orientations argue that it is also imperative for the researcher to be reflexive and aware of theoretical and methodological centeredness that can come from such systematic rigor (Asante, Miike, & Yin, 2008 ).

Interpretive Methods

Interpretive scholars are interested in unearthing multiple simultaneous truths, believe in a person’s free will, acknowledge that the known and the knower cannot be separated, and believe that interpretation is based on one’s persuasive abilities. Striving for meaning, interpretive scholars generally use a variety of qualitative methods to study specific intercultural phenomena. As a result of this, interpretivists examine theoretical limits by comparing results from multiple forms of research about the same phenomenon (Szabo, 2007 ). For this article, we focus on ethnography of communication and interpretive interviews as these are two common approaches. We then discuss the general methodological issues in collecting and analyzing interpretive data.

Ethnography of communication (EOC) is a method to study the relationship between language and culture through extensive field experience. The concept of the ethnography of communication was developed by Dell Hymes (Hall, 2002 ). It can be defined as the discovery and explication of the rules for contextually appropriate behavior in a community or group or what the individual needs to know to be a functional member of the community. EOC applies ethnographic methods to understand the communication patterns of a speech community (Philipsen, 1975 ). A speech community is a group of speakers who share common speech codes and use these codes based on a specific situation. From the presence or absence of certain speech codes, one can interpret the culture of a community with its shared values, beliefs, and attitudes. In his classic study, Philipsen ( 1975 ) explored the communication patterns of white males in a predominantly blue-collar neighborhood called “Teamsterville” in South Chicago. Philipsen lived in the community for several years and worked and interacted as a member of the community while also conducting his research. Results from this study explained when talk was appropriate, at what levels, and when action was more appropriate than talk. When two men were of similar backgrounds, of more or less equal status, and were close friends, they could talk to each other. There was less talk when the relationship was asymmetrical (e.g., father–son and husband–wife). The least amount of talk occurred when a “Teamsterville” was responding to an insult or trying to assert his power over someone. It is in these instances that action was more appropriate than words. If a man did talk during this interaction, he was seen as not masculine enough. Another interesting study was conducted by Radford et al. ( 2011 ). The study focused on applying EOC to the case of virtual reference context. Here, the researchers focused on the interactions that constitute the context in which the participants make verbal statements and coordinate them with other statements in order to closely analyze the relational barriers and relational facilitators. The interactions spanned a 23-month time period ( July 2004–May 2006 ), and the transcripts of 746 live chats of this period were studied. The researchers were able to conclude from their study that when professional librarians chatted, they were more formal, less free with accepted online abbreviations, whereas students were more comfortable with using abbreviations and other turns of phrases. One of the conclusions the researchers drew was that if the librarians used more informal language they would appear more friendly and approachable.

Interpretive interviews are a second common approach. The purpose of the interpretive interview is to uncover insider meanings and understandings from the perspective of the participants (Denzin, 2001 ). According to Denzin ( 2001 ), the characteristic of interpretive interviews is that they allow us to understand the society in which we live, which is referred to as an interview society. Typically, these interviews are one-on-one and face-to-face interviews designed to elicit in-depth information. The interviews can focus on narratives, topics, perspectives, and opinions and often are conducted in a semi-structured manner (although unstructured interviews are sometimes conducted). One of the reasons why the semi-structured and/or narrative form is used is to allow for deeper and embedded meanings that might elude a more inquiry-based approach. An example of interpretive interviews is Baig, Ting-Toomey, and Dorjee’s ( 2014 ) study of meaning construction of the South Asian Indian term izzat (face) in intergenerational contexts. The authors interviewed six younger (aged 31–40) and six older (aged 55–72) South Asian Indian American women about face concerns in their intergenerational family communication situations. The authors found that family izzat is of primary importance in these contexts and that the motif of respect is central to the meaning of izzat . They also identified differences in the younger and older facework strategies.

The primary focus of analyzing interpretive research data is rather nicely summarized by Carbaugh ( 2007 ):

It is important to emphasize the interpretive task before the analyst: while engaging in a communication practice, an analyst seeks to understand what range of meanings is active in that practice, when it is getting done. The analyst sets out to interpret this practice, what is being presumed by participants for it to be what it is, that is, to understand the meta-cultural commentary imminent in it. What all does this practice have to say? (p. 174)

Thus, the interpretive scholar analyzes data in order to describe and interpret.

Carbaugh ( 2007 ) identified two concerns in analyzing interpretive data—the framework used to analyze the semantic content of cultural discourse and the vocabulary used to formulate these contents. A researcher’s analysis of the content of the communication exchange also includes a meta-analysis of the subject, the object, the context, the history, and the stories revolving around the exchange. Carbaugh ( 2007 ) noted that “these cultural meanings—about personhood, relationships, action, emotion, and dwelling, respectively—are formulated in cultural discourse analyses as radiants of cultural meaning” (p. 174). These radiants of cultural meanings focus on personhood and identity, relating and relationships, meanings about acting, action and practice, meanings about emotions and feelings, and meanings about place or context.

Reliability and validity are explicated differently in interpretive research compared to social science research. If social scientific scholars are interested in consistency for reliability, interpretive scholars see reliability as the quality of the information obtained; does the data give us a richer, clearer understanding of the phenomena (Golafshani, 2003 )? Lincoln and Guba ( 1985 ) used the term “dependability” in place of reliability to assess the quality of a research project. For validity, it is important to assess the quality based on the specific paradigm used to conduct the qualitative research. Further, while many scholars argue that validity is not a critical concept for interpretive research, Lincoln and Guba ( 1985 ) explained that the “trustworthiness” of the data is similar to validity in social science research. Do the community of scholars conducting interpretive research view the data as meaningful, useful, and following the research protocols appropriately?

After having considered these general considerations, we now consider three specific data analysis approaches using in interpretive intercultural communication research including grounded theory, constant comparative analysis, and thematic analysis. Other data analytic approaches for data analysis include narrative analysis, conversational analysis, EOC, and interpretive phenomenological analysis. Grounded theory is a continuum of practices that are inductive and iterative aimed at recognizing categories and concepts in texts in order to integrate them to formal theoretical models (Corbin & Strauss, 2008 ). They begin with the observations, experiences, and stories, and through a process of coding, analysts identify a theoretical model to fit the data. Another important approach that interpretive scholars use is that of constant comparative analysis (CCA). CCA has often been used as a part of grounded theory, but it is now being used separately to analyze cross-cultural and intercultural communication. CCA is used to balance the etic perspective (participant as outsider) with the emic perspective (participant as insider) to ensure balance between cultural readings and theoretical frameworks. CCA ensures that all data in the relevant set are compared with all other data in the same set to make sure that no data are dismissed on thematic grounds (O’Connor et al., 2008 ). Further, CCA tries to accommodate the most relevant theories though they may appear disparate. A final prominent approach is thematic analysis. Thematic analysis is a flexible and yet rigorous approach of identifying and analyzing patterns or themes of meaning from data. Braun and Clarke ( 2006 ) identify a six-step process for conducting thematic analysis.

Critical Methods

From the critical perspective, relationships between cultural groups are often characterized by dominance and resistance. Communication between groups is based on certain understanding of culture and ethnicity that is fixed, reified, and essentialized and is informed by certain cultural assumptions that tend to be rooted in Euro-American traditions and worldviews (Asante et al., 2008 ). Hermans and Kempen ( 1998 ) argued that dominant approaches to knowledge favor static conceptualizations of culture. It is the creation of these static categories in which the Western understanding of the rest of the world dominates the intercultural relations that results in the reification of culturally homogeneous “ethnic” and racial groups. Consequently, this orientation undermines ways in which the self is understood in different cultures.

Critical and feminist scholars have consistently raised questions about power imbalance between researchers and researched in the field, suggesting that if researchers fail to explore how their personal, professional, and structural positions frame social scientific investigations, researchers may inevitably reproduce dominant gender, race, and class biases (Fairclough, 1995 ; Lazar, 2005 ). This section illustrates postcolonial ethnography and critical discourse analysis as approaches for intercultural discovery from the critical lens. Additionally, we introduce the role of self-reflexivity and consciousness-raising in the context of methodological concerns from the critical perspective.

A variety of approaches to critical issues exist such as critical race theory, decolonizing and indigenous methodologies, engaged methodologies, and performative methodologies (Willink, Gutierrez-Perez, Shukri, & Stein, 2014 ). In this article, we explore two prominent methods to illustrate some of the key elements to critical approaches given that we cannot cover all of them: postcolonial ethnography and critical discourse analysis.

Postcolonial ethnography seeks to disrupt and restructure established academic practices and modes of knowledge development and dissemination (Pathak, 2010 ). It attempt to do this by pointing out that gender roles, academic institutions, racial binaries, and other power structures are not apolitical. Postcolonial ethnography seeks to question the reification and valorization of supposed objective, scientific, and disembodied knowledge formations. Instead they seek to find alternate and embodied knowledge forms that accommodate the subjective and the personal.

While postcolonial and third world feminist scholars point to myriad ways in which relations of domination infuse ethnography, they also offer some guidance for negotiating power inherent in the practice of fieldwork (Spivak, 1999 ). This guidance takes the form of feminist geopolitics, which involves not only questioning hegemonic structures and dominant power structures but also offering alternatives to those structures (Koopman, 2011 ). Postcolonial scholars argue that the practice of ethnography among marginalized groups is historically tainted by ethnocentric biases in traditional ethnographic practice and research (Collins, 1990 ). Further, as philosopher Sandra Harding ( 1998 ) emphasized, ethnocentricism is structured into the institutional and academic practices so as to produce relationships oppressive to indigenous cultures in the so-called first world as well as third world countries.

An example of postcolonial inquiry is that of an ethnographic encounter (Irani et al., 2010 ). As a part of this inquiry, the company that the researchers studied, Ddesign, had to develop prototypical home water purification filters (Irani et al., 2010 ). The site of their study was various villages in India where they were supposed to study the feasibility of home water purifiers among the economically deprived households of the villages. The researchers later were told that when Ddesign first started their study, they had notions of privations in the lives of the householders. During their study, they found that the reality was quite different from their preconceptions. They realized that the definitions of privations that the company personnel had were not applicable to the people or to their living conditions. In fact, the researchers were told by the company personnel that the villagers had a very different worldview from that of the personnel. Thus, the researchers and the company personnel realized that one group’s notions of well-being and happiness were not necessarily applicable to another group no matter how universal those notions might be.

A second approach is critical discourse analysis (CDA). The creative combining of different approaches of lived experience, texts or discourses, and the social and political structures of power has resulted in popularity of cultural studies as a critical site for different modes of enquiry. According to Fairclough ( 1995 ), “many analysts are becoming increasingly hesitant in their use of basic theoretical concepts such as power, ideology, class, and even truth/falsity” (p. 15). In recent social scientific research, there has been a turn toward language or, more specifically, toward discourse. According to the feminist critical scholar Michelle M. Lazar ( 2005 ), discourse is a “site of struggle, where forces of social (re)production and contestation are played out” (p. 4). Critical discourse analysis is known for its overtly political stance and deals with all forms of social inequality and injustice. It includes the study of processes premised on the acts and discursive interactions of individuals and groups on which both the local and international contexts bring to bear their limits in the production of legislation, news making, and other such products of discursive interactions (van Dijk, 2008 ).

An example of critical discourse analysis in intercultural communication research is Chen, Simmons, and Kang’s ( 2015 ) study of identity construction of college students. The authors contextualize their study in an era of “postracial” utopia resulting during the Obama administration. They coin the term “Multicultural/multiracial Obama-ism (MMO)” to reflect this era and the prominent frame of colorblindness and multiculturalism prominent in media discourse. They examined 65 student essays about three cultural identities that stood out in a particular context. They analyzed the essays using CDA and found three frames that support this construction of postracial utopia: meritocracy, identity as self-chosen, and equality of opportunity despite privilege. They critique these frames and identify implications for teaching about intercultural communication and identity in the classroom.

Key methodological issues in the critical approach are the role of reflexivity, consciousness-raising, and limitations/possibilities of the reflective approach. A sociology-of-knowledge approach to critical scholarship reveals the role of reflexivity as a source of insight (Cook & Fonow, 1984 ). Reflexivity means the tendency of critical scholars to reflect upon, examine critically, and explore analytically the nature of the research process. To some extent, this tendency toward reflection is part of a tradition of attention to what Kaplan ( 1964 ) referred to as “logic-in-use” or the actual occurrences that arise in the inquiry, idealized and unreconstructed. Feminist and critical epistemology carries this tradition of reflection further by using it to gain insight into the assumptions about gender and intercultural relations underlying the conduct of inquiry. This is often accomplished by a thoroughgoing review of the research setting and its participants, including an exploration of the investigator’s reactions to doing the research.

One of the ways in which reflexivity is employed involves the concept of consciousness-raising, a process of self-awareness familiar to those involved with the women’s movement. Underlying much of the reflexivity found in feminist scholarship is the notion found in the earlier work of scholars such as W. E. B. DuBois ( 1969 ) and Paulo Freire ( 1970 ) that consciousness of oppression can lead to a creative insight that is generated by experiencing contradictions. Under ideal circumstances, transformation occurs, during which something hidden is revealed about the formerly taken-for-granted aspects of intercultural relations.

Consciousness-raising is employed in various ways by the critical scholar. The first way is through attention to the consciousness-raising effects of research on the researcher. Consciousness-raising is also involved in discussions of ways in which the research process influences subjects of the inquiry. Some authors view the research act as an explicit attempt to reduce the distance between the researcher and subjects (Collins, 1990 ). These approaches have provided critical and feminist researchers with a way to tap collective consciousness as a source of data and have provided participants in the research process with a way to confirm the experiences that have often been denied as real in the past. The applications of critical consciousness-raising and reflexivity can be seen in discourses surrounding terrorism and counterterrorism. This application can be seen in the study by Schmid ( 2013 ) about radicalization, deradicalization, and counter-radicalization. Schmid has observed that the usual causes such as poverty, social inequality, oppression, and neglect by the West have not been empirically tested satisfactorily, yet they are believed to be the primary causes of radicalization. The study provides three levels of analysis that can be used to understand how “radicals” are born and how that complex construction can be interrogated: the micro level, dealing with the individual level in terms of identity and self-reflection; the meso level, which deals with the socio-political milieu surrounding the individual; and the macro level, which refers to the larger society and governance that affect the individual. Further, these three levels of analysis can also be used to see how the continuum from radical to political undesirable and terrorist can be studied.

Finally, there are limitations and possibilities of reflective practice. Critical researchers use self-reflection about power as a tool to deepen ethnographic analysis and to highlight the dilemmas in fieldwork. The call for reflective practice has also been informed by critiques of postcolonial theorists who argue for self-reflexive understanding of the epistemological investments that shape the politics of method (Mohanty, 1991 ). Cultural studies scholars have also questioned the call to reflective practice, arguing that taken to the extreme, “constant reflexivity” can make “social interaction extremely cumbersome” (Hurtado, 1996 , p. 29). In contrast, the call to “accountability” is said to offer a more collective approach than the “individual self assessment of one’s perspective” that the term “reflexivity implies” (Hurtado, 1996 , p. 29). However, from point of ethnographic practice, it is seldom clear to whom one should be “accountable,” and therefore the term reflective practice seems to be appropriate.

Reflective practice indicates both individual self-assessment and collective assessment of research strategies. Hurtado ( 1996 ) emphasized that a “reflexive mechanism for understanding how we are all involved in the dirty process of racializing and gendering others, limiting who they are and who they can become” (p. 124) is a necessary strategy to help dismantle domination. Such reflective strategies can also help ethnographers bring to the surface “their own privilege and possible bias” as well as “addressing the difference between different constituencies” (Hurtado, 1996 , p. 160) within the communities they study.

Integrating Social Science, Interpretive, and Critical Research Methods

Each set of methods presented in this chapter has strengths and limitations. They address specific purposes that collectively are all important for the field of intercultural communication. Moreover, integrating the research methods provides richer insights than using any method by itself. However, these integrations still may have limitations in exploring non-Western contexts. Thus, this section explores integrations of the methods and alternative methods for intercultural inquiry.

Integrations of Methods

The integration of research methods involves using different types of methods at different phases (Cresswell & Plano Clark, 2011 ). In this manner, the methods are used one after another (or concurrently) depending on the research question associated with the larger research program. Four phasic designs are most prevalent: a) qualitative/interpretive methods used to create a quantitative (social science measure); b) qualitative (interpretive and critical) methods used to embellish quantitative findings (Big Quant, Little Qual); c) quantitative methods used to embellish qualitative findings (Big Qual, Little Quant); and d) social science, interpretive, critical methods used conjointly. Space limitations prohibit us from providing examples of all of these approaches, so we detail two of them.

Zhang and colleagues (Zhang & Oetzel, 2006 ; Zhang, Oetzel, Gao, Wilcox, & Takai, 2007 ) provide an example of how to create a cross-culturally valid measure of a construct. Their purpose was to measure teacher immediacy. Teacher immediacy is the psychology closeness that is communicated from a teacher to a student. There exist different measures of immediacy, but Zhang and Oetzel ( 2006 ) argued that prior Western measures were not applicable in Chinese classrooms (i.e., they did not have conceptual equivalence). To address this issue, they first conducted open-ended interviews with Chinese students to identify themes associated with the meanings of immediacy. This phase of the research involved interpretive research methods as they put primacy on emic meanings. In the second phase, they used the emic meanings to create an operational measure of three dimensions of teacher immediacy (instructional, relational, and personal). This measure was administered to college students, and the data were analyzed with confirmatory factor analysis. The results dimensions were found to be internally consistent and had construct validity as they correlated with existing scales in expected directions. Zhang et al. ( 2007 ) then continued the development of the scale by administering the scale to college students in four national cultures: China, Japan, Germany, and the United States. With these data, the authors used confirmatory factor analysis to see if the three-dimensional model of teacher immediacy held up in each culture. They found cross-cultural support for the model and also the construct validity of the scales. Thus, their thorough testing from the interpretive phase to the social scientific phase led to the development of a teacher immediacy scale that has valid dimensions in at least four national cultures.

An example of integrating critical, social scientific, and interpretive methods into the same research program can be seen in the work on whiteness ideology (Nakayama & Martin, 1999 ). The project culminated in an edited book that included chapters using the various research methods. Whiteness ideology is the worldview that certain groups have privilege over others. It is labeled whiteness because whites tend to be the privileged groups in most societies. This research group’s work primarily focused on ethnic groups in the United States, but some international contexts were examined and other scholars have since examined international contexts we well (e.g., Collier, 2005 ). One part of the project examined the labels that white people in the United States prefer through a survey (Martin, Krizek, Nakayama, & Bradford, 1999 ). Another part of the project involved two of the team members’ integrated interpretive and critical methods to understand how whiteness is used as strategic rhetoric (Nakayama & Krizek, 1999 ). The volume included other scholars writing from different perspectives as well, and the editors attempted to bring together these various perspectives into a “coherent” picture about whiteness ideology. These scholars asked different questions and used different methods to investigate the same phenomena. Collectively, the research program told a richer and fuller story than any single study could have told. This example illustrates how different research methods can be used concurrently to advance understanding about intercultural phenomena.

Alternative Approaches to Studying Intercultural Communication

Intercultural research using the social scientific, interpretive, and critical methods have offered remarkable insights on a variety of intercultural phenomena. Each of these traditional approaches, however, uses a Euro-Western lens that is predominantly textocentric, privileging text, writing, and the lettered word in comparison to oral stories and visuals (Conquergood, 2002 ; Kim, 2002 ). We offer here two participatory approaches that, in some sense, hand over the power of the data to the participants. From these approaches, the ontology, epistemology, and axiology of the participants are more important than those of the researchers. Singhal, Harter, Chitnis, and Sharma ( 2007 ) explained that participation-based methodology allows for lateral communication between participants, creates a space for dialogue, focuses on the people’s needs, enables collective empowerment, and offers cultural-specific content. In contrast, they note that nonparticipatory methods allow top-down vertical communication, generally focus on individual behavior change, consider the donors’ and researchers’ goals of greater importance than community needs, and offer cultural-general information. This section discusses three participatory approaches: theater, photography, and community-based participatory research.

Participatory Theater

Based on the dialogic theorizing of Brazilian educator Paulo Freire ( 1970 ) and its application by Augusto Boal in his performative intervention, “Theater of the Oppressed” ( 1995 ), participatory theater can offer researchers an epistemology different from other research methods that rely on data from interviews and focus groups. This approach provides different kinds of data, discursive narratives that can be used to highlight some of the significant generative themes of the research participants.

The Theater of the Oppressed was developed in an effort to transform theater from the “monologue” of traditional performance into a “dialogue” between audience and stage. Boal ( 1995 ) experimented with many kinds of interactive theater. His explorations were based on the assumption that dialogue is the common, healthy dynamic between all humans and when a dialogue becomes a monologue, oppression ensues. Participatory theater is a research tool that produces generative and local knowledge, starting with the use of the body, the container of memory, emotions, and culture (Kaptani & Yuval-Davis, 2008 ). Theater has the ability to provide a useful connection to specific places as well as people. The encounter between the researcher and the researched in the theater space is outside the redundancy of everyday life. As a result, the researcher can see herself and her interactions between and with the researched in a way that is more distant than in everyday life, thus possibly making it easier to become reflexive.

Boal ( 1995 ) developed various forms of theater workshops and performances which aimed to meet the needs of all people for interaction, dialogue, critical thinking, action, and fun. For example, Forum Theater constitutes a series of workshops in which the participants are transformed from a passive audience into the double roles of actors and active audience. They construct dramatic scenes involving conflictual oppressive situations in small groups and show them to the other participants, who intervene by taking the place of the protagonists and suggesting better strategies for achieving their goals. One of the popular research tools used in Forum Theater is role-playing. Role-playing serves as a vehicle for analyzing power, stimulating public debate, and searching for solutions. Participants explore the complexity of the human condition and situate this knowledge in its cultural moment. The aim of the forum is not to find an ideal solution but to invent new ways of confronting problems. A second key tool is discussion. Following each intervention, audience members discuss the solution offered. A skilled facilitator encourages an in-depth discussion with the participants to generate ideas that will help to address issues under investigation.

Participatory Photography

Similarly, Paolo Friere is a pioneer in participatory photography. In 1973 , Freire and his team asked people living in a slum in Lima, Peru, to visualize “exploitation” by taking photographs (Singhal et al., 2007 ). One child took a photograph of a nail on a wall. While the photograph did not resonate with adults, many of the children strongly supported it. When asked to explain, it was learned that many of the boys in the neighborhood were shoeshine boys in the city. Since the shoeshine box was heavy and they could not carry it to the city, they rented a nail on the wall in one of the city shops. These shop owners charged the boys more than half of each day’s earnings as rent. The children expressed that the photo of the nail was the strongest symbol of exploitation. Friere and his team then used this photo to generate a discussion about exploitation and how the community members wished to address it.

Participatory photography, otherwise known as “photo voice” or “shooting back,” gives power to the participants, through photographs, to shape their own stories (Wang, 1999 ). Participatory photography has been used in a variety of contexts (slums, hospitals, schools, villages, etc.) and in different parts of the world (Singhal et al., 2007 ). For example, Briski and Kauffman ( 2004 ), in their Oscar-winning film, Born into Brothels: Calcutta’s Red Light Kids , taught the children of commercial sex workers how to take photographs. These children, then, took photos to depict their harsh reality. These powerful images became the foundation of this moving film. Another example is the work of Loignon et al. ( 2014 ) in Canada about the relation between impoverishment and lack of access to primary health care. The researchers recruited four family medicine residents and two medical supervisors to pursue their study. There were eight participants who came from economically underprivileged backgrounds trained in photographic techniques and photo voice philosophy. The researchers were able to realize the importance of primary health care professionals developing greater interpersonal and social acuity. They also realized that their patients were co-participants in the processes of diagnosis, prognosis, and medication. Finally, the researchers were also able to realize that they would be able to develop a greater competency by actually investing a part of their training time in the socioeconomic milieu of the patients they are to serve.

The implications of using participatory photography are significant. This method works best when the participants are given general directions and allowed to play with ideas. It is important for the participants to share their visual stories with the researchers. It is, however, critical for fellow participants in a community to share their stories with each other. The challenge of using photography is that it is, by nature, an intrusive process (Singhal et al., 2007 ). With terminology like “aim,” “shoot,” and “capture,” there can be a colonizing mentality in photography. It is particularly important that the participants be sensitive and reflective about how they take photographs of people and objects. While this may be difficult to accomplish across cultures, it is important to seek the permission of the participants before taking their photographs.

Community-Based Participatory Research

Community-based participatory research (CBPR) is a collaborative process where researchers and community members work together at all stages of the research process to address issues that are of importance to the community (Wallerstein et al., 2008 ). Rather than a top-down approach to health and social issues, CBPR focuses on a collaborative and bottom-up approach to identifying and defining problems and developing and implementing solutions (i.e., research “with” rather than “for” or “on”). CPBR is a preferred approach for researchers working with indigenous communities, other communities of color, or other communities facing disparities, which experience similar issues of mistrust for past research issues and social/health inequities. CBPR has goals of developing culturally centered research and interventions, building trust and synergy among partners, building the capacity of all members of the research team, changing power relations among communities and outside entities, developing sustainable change, and improving the social and health conditions of the community (Wallerstein et al., 2008 ).

CBPR is not a method, rather a philosophy of research. CBPR projects can include social scientific, interpretive, and critical approaches and often involve mixed methods. The specific methods meet the needs of the community and the research problem being addressed. The methods should follow key principles of CBPR, including: a) the project fits local/cultural beliefs, norms, and practices; b) the project emphasizes what is important in the community; c) the project builds on strengths in the community; d) the project balances research and social action; and e) the project disseminates findings to all partners and involves all partners in the dissemination process (Israel et al., 2008 ).

An example of CBPR is a project in Mysore, South India, addressing stigma and discrimination among men who have sex with men (MSM), many of whom were sex workers (Lorway et al., 2013 ). The project involved a collaboration of researchers and a sex workers collective in a long-term systematic process of knowledge production and action. The research approach involved training 10 community members as researchers who conducted interviews with MSM to understand their experiences. There were 70 in-depth interviews conducted in four days. Data analysis was completed with thematic analysis. The results provided a rallying point against stigma as the community cultivated its understanding of this concept and they mobilized to increase access to sexual health services.

The purpose of this article was to explore multidisciplinary methodological approaches to intercultural communication research. If our worldview shapes our reality, what we study and how we study phenomena is greatly influenced by our cultural frameworks. We described the traditional approaches to studying intercultural communication, namely, social scientific, interpretive, and critical perspectives. We identified the key ontological, epistemological, and axiological assumptions of each of these perspectives, offered an exemplar for each kind of perspective, types of data collected, and the methodological concerns in each framework. We then explained traditional ways to integrate the social scientific, interpretive, and critical perspectives, offered examples, and explicated the strengths of such integrations. We finally offered three alternative methodological approaches (participatory theater, participatory photography, and community-based participatory research) where the participants shape the scope of the study, interpret the meaning of the data, and offer practical implications for the study.

Historiography

The early history of intercultural communication, including some discussion of research methods, has been covered well by Leeds-Hurwitz ( 1990 ) and Moon ( 1996 ). Leeds-Hurwitz reviewed the early foundation of intercultural communication, which can be traced to the work of Edward T. Hall in the Foreign Service Institute in the 1950s and 1960s. The focus in the earlier years was on descriptive linguistic analysis of micro communication practices (e.g., proxemics, kinesics, and verbal practices) of multiple cultures. These early roots of intercultural communication were influenced by anthropological study of culture (i.e., ethnography).

The 1970s saw the development of the field of intercultural communication, with a focus on culture as race, gender, nationality, and socioeconomic status (Moon, 1996 ). The research at this time also reflected the social issues of the 1970s. Methods of research were diverse but predominantly included social scientific and interpretive methods.

The late 1970s and the 1980s saw a change where the focus of culture became nationality and a large emphasis was placed on cross-cultural comparisons. There was a pursuit to develop and apply Western theories to non-Western contexts. Methodologically, the 1980s was dominated by social scientific approaches.

The 1990s brought some backlash against social scientific approaches from interpretive scholars. There was also a rise of critical scholarship which critiqued the social scientific research methods. A number of critical approaches were identified and were especially used to develop theoretical approaches for understanding intercultural communications.

The 2000s brought more balance and integration of the research approaches. The Journal of International and Intercultural Communication was founded in 2008 . The three editors of this journal to date (Tom Nakayama, Shiv Ganesh, and Rona Halualani) issued editorial statements about the scope of the journal respecting and including diverse methodological approaches.

Further Reading

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  • Lorway, R. , Thompson, L. H. , Lazarus, L. , du Plessis, E. , Pasha, P. , Mary, P. F. , et al. (2013). Going beyond the clinic: Confronting stigma and discrimination among men who have sex with men in Mysore through community-based participatory research. Critical Public Health , 24 (1), 1–15.
  • Martin, J. N. , Krizek, R. L. , Nakayama, T. K. , & Bradford, L. (1999). What do white people want to be called? A study of self-labels for white Americans. In T. K. Nakayama & J. N. Martin (Eds.), Whiteness: The communication of social identity (pp. 27–50). Thousand Oaks, CA: SAGE.
  • Mohanty, C. T. (1991). Cartographies of struggle: Third world women and the politics of feminism. In C. T. Mohanty , A. Russo , & L. Torres (Eds.), Third world women and the politics of feminism (pp. 1–50). Bloomington: Indiana University Press.
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What is Communication Research?

Bryn Farnsworth

Bryn Farnsworth

Table of Contents

Let’s start things off with a hopefully rather non-controversial assumption: you’re reading this text. Now, don’t worry, the rest of the post won’t continue to list such inanely clear truths, but this statement serves to highlight what’s occurring right now – communication.

It’s a rather one-sided process currently, with me doing the writing and you doing the reading, but the process of sending a message and that message being understood is occurring. There are endless ways of looking further at this – would you still be reading if you were on a different website? What about if you’re tired, or angry? How would whatever else you’ve read today – or ever – affect how you react to this information? This in essence is what communication research is about – how messages are sent, and how they are received.

At its broadest, communication research is concerned with identifying, exploring, and measuring the factors that surround communication, in any form and regarding any topic . Often from a theory-driven perspective, but increasingly with empirically-grounded methods. Want to know how to make political messaging more effective? Increase the appeal of advertising ? Make people adhere to a health campaign? Communication research these answers.

Below, we will discuss and define communication research further, the research that has shaped the field, and where the field is going.

Definition of Communication Research

As a field of study, communication research dates back either 2000 years or 100 years, depending on your level of pedantry. The study of rhetoric was a hot topic in ancient Greece, and shares some commonalities with the modern form, yet clearly much has changed. The field now focuses on gathering empirical data, and builds theories that help understand the complexity of communication on many levels. In a sense it has less interest in the linguistic style of debating philosophers, and more interest in the groups of people that might be listening.

Socrates death painting

History of Communication Research

One of the most influential books that helped give rise to modern communication research was “ Social Organization: a Study of the Larger Mind ” by Charles Cooley, published in 1909 [1]. Described by one reviewer as “a series of essays on fundamental sociological problems, written in delightful literary style, and with keen and sound psychological insight” and that “Professor Cooley gives, for the first time in sociological literature, strange as it may seem, full and adequate recognition of ‘communication’ as a fundamental fact in the social life” [2].

This book, with a delightful literary style , would set the stage for the work of other academics with an interest in communication, and ultimately the creation of the first academic departments with a clear focus on the field.

In 1952, Bernard Berelson released “ Content Analysis in Communication Research ” – a book that proved pivotal not only to communication researchers of the time, but also had a broader impact [3, 4]. Written in a way that was – according to one reviewer at the time – “unusually lucid for a social science publication”, the book describes the ways in which media and communication are compared, and explores the methods that are used to carry out those comparisons. The book ultimately helped shift the field towards a more quantitative, scientific approach.

In the 1960s and 1970s, social unrest brought about social change, and communication researchers looked more closely at the surrounding language. They explored the systems of thought and discourse that had traditionally been in place, how they were changing, and what that might mean for the future of communication [5]. This occurred alongside the continual expansion of mass communication methods – TV and radio continued their dominance of message-spreading in the western world.

The shift into empirical methodology continued. While theoretical discussions of communication remained (and remain) central to the field, the introduction of data-driven, quantified assessments became an increasingly routine aspect of communication research. The book “ Mass Communication Research Methods ”, released in 1998, helped cement this as standard, defining the experimental methods of the day [6].

These research methods – focus groups , observations, and surveys – have now long been central to the field, yet the next step in empirical quantification is already emerging. Continuing with the steps towards quantification and more thoroughly empirical approaches, new unbiased tools are now being used as a way to incisively measure the processes surrounding communication, to test theories, and to advance understanding further. But what does this look like?

New Methods for Communication Research

Eye tracking has become one of the most widely used technologies within communication research, largely as it “gives communication scholars the opportunity to examine more precisely how much visual attention has been paid to information” [7].

participant using the eye tracking webcam in front of the screen

In 2016, researchers from the University of Amsterdam carried out the first retrospective study examining the use of eye tracking technology within communication research [7]. They found that the majority of studies within communication using eye tracking had focused on advertising research , yet public health, language, and computer-mediated communication were also areas that had been looked at. They also conclude that “ that eye tracking has much more potential in communication research”.

research methods for communication

One example of this potential being seized upon is found in research by researchers from Ohio State University and the University of Illinois Urbana–Champaign, who developed eye tracking metrics to assess automatic stereotyping [8]. By using a gaze-contingency task , they were able to show that stereotype-congruent fixations were decreased for those with a higher political knowledge score.

Political Communication Research

The research showed that participants who are categorized as knowledgeable about politics were more capable of “moderating automatic responses” – adding a new layer of understanding to how political communication can impact reported and actual responses. The researchers go on to state that this “implies that the influence of automatic processes on political thinking is conditional” – meaning that our response to political communication may be less automatic than previously thought.

Responsive Media Messages

While these studies have used eye tracking to measure attention, other communication research has used a combination of methods. Researchers from Texas Tech University used facial electromyography (fEMG), electrocardiography (ECG) , and electrodermal activity (EDA) in order to assess affect in response to media messages [9].

They found that fEMG data provided reliable data regarding emotional state, while heart rate data collected from ECG indicated that negative messages received more attention than positive messages. The skin conductance data collected from EDA provided data that, together with a memory test, showed that the arousal level experienced was a greater predictor of memory retention for the media exposure, as compared to the valence experienced.

Increasing Engagement

Other research has also used arousal in order to understand the response to communication (for a review of some of these studies, see [10]). For example, researchers from Indiana University and the University of Wisconsin-Madison investigated responses to the number of edits within media using EDA and ECG [11]. They find that an increase of edits within the media can increase the encoding of the message without causing too much cognitive load , suggesting that media should feature a larger number of edits (where appropriate) to increase engagement.

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[1] Cooley, C. H. (1962). Social Organization: A Study of the Larger Mind . New York: Schocken (first published 1909).

[2] Ellwood, C. A. (1910). Social Organization: A Study of the Larger Mind. Charles Horton Cooley. The International Journal of Ethics , 20 : 2 ,  228-230.

[3] Berelson, B. (1952). Content analysis in communication research . Glencoe, IL: Free Press.

[4] Bauer, M. (2000) “Classical Content Analysis: A Review,” in M. Bauer and G. Gaskell (eds.), Qualitative Researching with Text, Image and Sound — A Handbook . London: SAGE. pp. 131—150.

[5] Park, D. W., & Pooley, J. (2008). The history of media and communication research: Contested memories . New York: Peter Lang.

[6] Hansen, A., Cottle, S., Negrine, R. and Newbold, C. (1998). Mass Communication Research Methods . London: Macmillan.

[7] Bol, N., Boerman, S. C., Romano Bergstrom, J. C., & Kruikemeier, S. (2016). An overview of how eye tracking is used in communication research. In M. Antona & C. Stephanidis (Eds.), International conference on universal access in human-computer interaction . Proceedings HCII 2016, Part I, LNCS 9737 ed. (pp. 421–429). Switzerland: Springer International Publishing.

[8] Coronel, J. C., & Federmeier, K. D. (2016). The Effects of Gender Cues and Political Sophistication on Candidate Evaluation: A Comparison of Self-Report and Eye Movement Measures of Stereotyping. Communication Research , 43(7), 922-944. doi:10.1177/0093650215604024.

[9] Bolls, P.D., Lang, A., & Potter, R.F. (2001). The effects of message valence and listener arousal on attention, memory, and facial muscular responses to radio advertisements. Communication Research , 28, 627-651.

[10] Ravaja, N. (2004). Contributions of psychophysiology to media research: Review and recommendations. Media Psychology , 6, 193-235.

[11] Lang, A., Zhou, S., Schwartz, N., Bolls, P. D., & Potter, R. F. (2000). The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? Journal of Broadcasting & Electronic Media , 44(1), 94-109.

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  • v.4(3); 2020 Jun

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Communicating and disseminating research findings to study participants: Formative assessment of participant and researcher expectations and preferences

Cathy l. melvin.

1 College of Medicine, Medical University of South Carolina, Charleston, SC, USA

Jillian Harvey

2 College of Health Professions/Healthcare Leadership & Management, Medical University of South Carolina, Charleston, SC, USA

Tara Pittman

3 South Carolina Clinical & Translational Research Institute (CTSA), Medical University of South Carolina, Charleston, SC, USA

Stephanie Gentilin

Dana burshell.

4 SOGI-SES Add Health Study Carolina Population Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA

Teresa Kelechi

5 College of Nursing, Medical University of South Carolina, Charleston, SC, USA

Introduction:

Translating research findings into practice requires understanding how to meet communication and dissemination needs and preferences of intended audiences including past research participants (PSPs) who want, but seldom receive, information on research findings during or after participating in research studies. Most researchers want to let others, including PSP, know about their findings but lack knowledge about how to effectively communicate findings to a lay audience.

We designed a two-phase, mixed methods pilot study to understand experiences, expectations, concerns, preferences, and capacities of researchers and PSP in two age groups (adolescents/young adults (AYA) or older adults) and to test communication prototypes for sharing, receiving, and using information on research study findings.

Principal Results:

PSP and researchers agreed that sharing study findings should happen and that doing so could improve participant recruitment and enrollment, use of research findings to improve health and health-care delivery, and build community support for research. Some differences and similarities in communication preferences and message format were identified between PSP groups, reinforcing the best practice of customizing communication channel and messaging. Researchers wanted specific training and/or time and resources to help them prepare messages in formats to meet PSP needs and preferences but were unaware of resources to help them do so.

Conclusions:

Our findings offer insight into how to engage both PSP and researchers in the design and use of strategies to share research findings and highlight the need to develop services and support for researchers as they aim to bridge this translational barrier.

Introduction

Since 2006, the National Institutes of Health Clinical and Translational Science Awards (CTSA) have aimed to advance science and translate knowledge into evidence that, if implemented, helps patients and providers make more informed decisions with the potential to improve health care and health outcomes [ 1 , 2 ]. This aim responded to calls by leaders in the fields of comparative effectiveness research, clinical trials, research ethics, and community engagement to assure that results of clinical trials were made available to participants and suggesting that providing participants with results both positive and negative should be the “ethical norm” [ 1 , 3 ]. Others noted that

on the surface, the concept of providing clinical trial results might seem straightforward but putting such a plan into action will be much more complicated. Communication with patients following participation in a clinical trial represents an important and often overlooked aspect of the patient-physician relationship. Careful exploration of this issue, both from the patient and clinician-researcher perspective, is warranted [ 4 ].

Authors also noted that no systematic approach to operationalizing this “ethical norm” existed and that evidence was lacking to describe either positive or negative outcomes of sharing clinical trial results with study participants and the community [ 4 ]. It was generally assumed, but not supported by research, that sharing would result in better patient–physician/researcher communication, improvement in patient care and satisfaction with care, better patient/participant understanding of clinical trials, and enhanced clinical trial accrual [ 4 ].

More recent literature informs these processes but also raises unresolved concerns about the communication and dissemination of research results. A 2008 narrative review of available data on the effects of communicating aggregate and individual research showed that

  • research participants want aggregate and clinically significant individual study results made available to them despite the transient distress that communication of results sometimes elicits [ 3 , 5 ]. While differing in their preferences for specific channels of communication, they indicated that not sharing results fostered lack of participant trust in the health-care system, providers, and researchers [ 6 ] and an adverse impact on trial participation [ 5 ];
  • investigators recognized their ethical obligation to at least offer to share research findings with recipients and the nonacademic community but differed on whether they should proactively re-contact participants, the type of results to be offered to participants, the need for clinical relevance before disclosure, and the stage at which research results should be offered [ 5 ]. They also reported not being well versed in communication and dissemination strategies known to be effective and not having funding sources to implement proven strategies for sharing with specific audiences [ 5 ];
  • members of the research enterprise noted that while public opinion regarding participation in clinical trials is positive, clinical trial accrual remains low and that the failure to provide information about study results may be one of many factors negatively affecting accrual. They also called for better understanding of physician–researcher and patient attitudes and preferences and posit that development of effective mechanisms to share trial results with study participants should enhance patient–physician communication and improve clinical care and research processes [ 5 ].

A 2010 survey of CTSAs found that while professional and scientific audiences are currently the primary focus for communicating and disseminating research findings, it is equally vital to develop approaches for sharing research findings with other audiences, including individuals who participate in clinical trials [ 1 , 5 ]. Effective communication and dissemination strategies are documented in the literature [ 6 , 7 ], but most are designed to promote adoption of evidence-based interventions and lack of applicability to participants overall, especially to participants who are members of special populations and underrepresented minorities who have fewer opportunities to participate in research and whose preferences for receiving research findings are unknown [ 7 ].

Researchers often have limited exposure to methods that offer them guidance in communicating and disseminating study findings in ways likely to improve awareness, adoption, and use of their findings [ 7 ]. Researchers also lack expertise in using communication channels such as traditional journalism platforms, live or face-to-face events such as public festivals, lectures, and panels, and online interactions [ 8 ]. Few strategies provide guidance for researchers about how to develop communications that are patient-centered, contain plain language, create awareness of the influence of findings on participant or population health, and increase the likelihood of enrollment in future studies.

Consequently, researchers often rely on traditional methods (e.g., presentations at scientific meetings and publication of study findings in peer-reviewed journals) despite evidence suggesting their limited reach and/or impact among professional/scientific and/or lay audiences [ 9 , 10 ].

Input from stakeholders can enhance our understanding of how to assure that participants will receive understandable, useful information about research findings and, as appropriate, interpret and use this information to inform their decisions about changing health behaviors, interacting with their health-care providers, enrolling in future research studies, sharing their study experiences with others, or recommending to others that they participate in studies.

Purpose and Goal

This pilot project was undertaken to address issues cited above and in response to expressed concerns of community members in our area about not receiving information on research studies in which they participated. The project design, a two-phase, mixed methods pilot study, was informed by their subsequent participation in a committee of community-academic representatives to determine possible options for improving the communication and dissemination of study results to both study participants and the community at large.

Our goals were to understand the experiences, expectations, concerns, preferences, and capacities of researchers and past research participants (PSP) in two age groups (adolescents/young adults (AYA) aged 15–25 years and older adults aged 50 years or older) and to test communication prototypes for sharing, receiving, and using information on research study findings. Our long-term objectives are to stimulate new, interdisciplinary collaborative research and to develop resources to meet PSP and researcher needs.

This study was conducted in an academic medical center located in south-eastern South Carolina. Phase one consisted of surveying PSP and researchers. In phase two, in-person focus groups were conducted among PSP completing the survey and one-on-one interviews were conducted among researchers. Participants in either the interviews or focus groups responded to a set of questions from a discussion guide developed by the study team and reviewed three prototypes for communicating and disseminating study results developed by the study team in response to PSP and researcher survey responses: a study results letter, a study results email, and a web-based communication – Mail Chimp (Figs.  1 – 3 ).

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Prototype 1: study results email prototype. MUSC, Medical University of South Carolina.

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Prototype 3: study results MailChimp prototypes 1 and 2. MUSC, Medical University of South Carolina.

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Prototype 2: study results letter prototype.

PSP and researcher surveys

A 42-item survey questionnaire representing seven domains was developed by a multidisciplinary team of clinicians, researchers, and PSP that evaluated the questions for content, ease of understanding, usefulness, and comprehensiveness [ 11 ]. Project principal investigators reviewed questions for content and clarity [ 11 ]. The PSP and researcher surveys contained screening and demographic questions to determine participant eligibility and participant characteristics. The PSP survey assessed prior experience with research, receipt of study information from the research team, intention to participate in future research, and preferences and opinions about receipt of information about study findings and next steps. Specific questions for PSP elicited their preferences for communication channels such as phone call, email, social or mass media, and public forum and included channels unique to South Carolina, such as billboards. PSP were asked to rank their preferences and experiences regarding receipt of study results using a Likert scale with the following measurements: “not at all interested” (0), “not very interested” (1), “neutral” (3), “somewhat interested” (3), and “very interested” (4).

The researcher survey contained questions about researcher decisions, plans, and actions regarding communication and dissemination of research results for a recently completed study. Items included knowledge and opinions about how to communicate and disseminate research findings, resources used and needed to develop communication strategies, and awareness and use of dissemination channels, message development, and presentation format.

A research team member administered the survey to PSP and researchers either in person or via phone. Researchers could also complete the survey online through Research Electronic Data Capture (REDCap©).

Focus groups and discussion guide content

The PSP focus group discussion guide contained questions to assess participants’ past experiences with receiving information about research findings; identify participant preferences for receiving research findings whether negative, positive, or equivocal; gather information to improve communication of research results back to participants; assess participant intention to enroll in future research studies, to share their study experiences with others, and to refer others to our institution for study participation; and provide comments and suggestions on prototypes developed for communication and dissemination of study results. Five AYA participated in one focus group, and 11 older adults participated in one focus group. Focus groups were conducted in an off-campus location with convenient parking and at times convenient for participants. Snacks and beverages were provided.

The researcher interview guide was designed to understand researchers’ perspectives on communicating and disseminating research findings to participants; explore past experiences, if any, of researchers with communication and dissemination of research findings to study participants; document any approaches researchers may have used or intend to use to communicate and disseminate research findings to study participants; assess researcher expectations of benefits associated with sharing findings with participants, as well as, perceived and actual barriers to sharing findings; and provide comments and suggestions on prototypes developed for communication and dissemination of study results.

Prototype materials

Three prototypes were presented to focus group participants and included (1) a formal letter on hospital letterhead designed to be delivered by standard mail, describing the purpose and findings of a fictional study and thanking the individual for his/her participation, (2) a text-only email including a brief thank you and a summary of major findings with a link to a study website for more information, and (3) an email formatted like a newsletter with detailed information on study purpose, method, and findings with graphics to help convey results. A mock study website was shown and included information about study background, purpose, methods, results, as well as, links to other research and health resources. Prototypes were presented either in paper or PowerPoint format during the focus groups and explained by a study team member who then elicited participant input using the focus group guide. Researchers also reviewed and commented on prototype content and format in one-on-one interviews with a study team member.

Protection of Human Subjects

The study protocol (No. Pro00067659) was submitted to and approved by the Institutional Review Board at the Medical University of South Carolina in 2017. PSP (or the caretakers for PSP under age 18), and researchers provided verbal informed consent prior to completing the survey or participating in either a focus group or interview. Participants received a verbal introduction prior to participating in each phase.

Recruitment and Interview Procedures

Past study participants.

A study team member reviewed study participant logs from five recently completed studies at our institution involving AYA or older adults to identify individuals who provided consent for contact regarding future studies. Subsequent PSP recruitment efforts based on these searches were consistent with previous contact preferences recorded in each study participant’s consent indicating desire to be re-contacted. The primary modes of contact were phone/SMS and email.

Efforts to recruit other PSP were made through placement of flyers in frequented public locations such as coffee shops, recreation complexes, and college campuses and through social media, Yammer, and newsletters. ResearchMatch, a web-based recruitment tool, was used to alert its subscribers about the study. Potential participants reached by these methods contacted our study team to learn more about the study, and if interested and pre-screened eligible, volunteered and were consented for the study. PSP completing the survey indicated willingness to share experiences with the study team in a focus group and were re-contacted to participate in focus groups.

Researcher recruitment

Researchers were identified through informal outreach by study investigators and staff, a flyer distributed on campus, use of Yammer and other institutional social media platforms, and internal electronic newsletters. Researchers responding to these recruitment efforts were invited to participate in the researcher survey and/or interview.

Incentives for participation

Researchers and PSP received a $25 gift card for completing the survey and $75 for completing the interview (researcher) or focus group (PSP) (up to $100 per researcher or PSP).

Data tables displaying demographic and other data from the PSP surveys (Table ​ (Table1) 1 ) were prepared from the REDCap© database and responses reported as number and percent of respondents choosing each response option.

Post study participant (PSP) characteristics by Adolescents/Young Adults (AYA), Older Adults, and ALL (All participants regardless of age)

CharacteristicsAYA (age
15–24.99
years) ( = 15)
Older adult
(age 50 years
or more)
( = 33)
ALL
( = 48)
Race
  Black African American2 (13%)8 (24%)10 (21%)
  White12 (80%)25 (76%)37 (77%)
  More than one race1 (7%)--1 (2%)
Gender
  Female12 (80%)25 (76%)37 (77%)
  Male3 (20%)8 (24%)11 (23%)
Education
  Grade 9–12---
  High-school graduate2 (13%)8 (24%)10 (21%)
  Some college2 (13%)12 (36%)14 (29%)
  Associate degree-1 (3%)1 (2%)
  Bachelor’s degree9 (60%)7 (21%)16 (33%)
  Master’s degree1 (7%)5 (16%)6 (13%)
  Professional degree1 (7%)-1 (2%)
Ethnicity
  Not Hispanic/Latino14 (93%)32 (97%)46 (96%)
  Hispanic Latino1 (7%)1 (3%)2 (4%)

Age mean (SD) = 49.7 (18.6).

Focus group and researcher interview data were recorded (either via audio recording and/or notes taken by research staff) and analyzed via a general inductive qualitative approach, a method appropriate for program evaluation studies and aimed at condensing large amounts of textual data into frameworks that describe the underlying process and experiences under study [ 12 ]. Data were analyzed by our team’s qualitative expert who read the textual data multiple times, developed a coding scheme to identify themes in the textual data, and used group consensus methods with other team members to identify unique, key themes.

Sixty-one of sixty-five PSP who volunteered to participate in the PSP survey were screened eligible, fifty were consented, and forty-eight completed the survey questionnaire. Of the 48 PSP completing the survey, 15 (32%) were AYA and 33 (68%) older adults. The mean age of survey respondents was 49.7 years, 23.5 for AYA, and 61.6 for older adults. Survey respondents were predominantly White, non-Hispanic/Latino, female, and with some college or a college degree (Table ​ (Table1). 1 ). The percentage of participants in each group never or rarely needing any help with reading/interpreting written materials was above 93% in both groups.

Over 90% of PSP responded that they would participate in another research study, and more than 75% of PSP indicated that study participants should know about study results. Most (68.8%) respondents indicated that they did not receive any communications from study staff after they finished a study .

PSP preferences for communication channel are summarized in Table ​ Table2 2 and based on responses to the question “How do you want to receive information?.” Both AYA and older adults agree or completely agree that they prefer email to other communication channels and that billboards did not apply to them. Older adult preferences for communication channels as indicated by agreeing or completely agreeing were in ranked order of highest to lowest: use of mailed letters/postcards, newsletter, and phone. A majority (over 50%) of older adults completely disagreed or disagreed on texting and social media as options and had only slight preference for mass media, public forum, and wellness fairs or expos.

Communication preference by group: AYA * , older adult ** , and ALL ( n = 48)

Communication formatCompletely disagreeDisagreeNeutralAgreeCompletely agreeDon’t knowNot applicable
Phone
 AYA4 (26.7)3 (20)6 (40.0)1 (6.7)1 (6.7)--
 Older adult10 (30.3)1 (3)6 (18.2)2 (6.1)14 (42.4)--
 ALL14 (29.2)4 (8.3)12 (25.0)3 (9.1)15 (31.3)--
Mailed letters, postcards
 AYA5 (33.3)4 (26.7)2 (13.3)2 (13.3)2 (13.3)--
 Older adult3 (9.1)2 (6.1)5 (15.2)7 (21.2)16 (48.5)--
 ALL8 (16.7)6 (12.5)7 (14.6)9 (18.8)18 (37.5)--
Email
 AYA---3 (20)12 (80)--
 Older adult5 (15.2)1 (3.0)2 (6.1)2 (6.1)21 (63.6)--
 ALL5 (10.4)1 (2.1)2 (4.2)5 (10.4)33 (68.8)--
Texting
 AYA5 (33.3)2 (13.3)2 (13.3)4 (26.7)2 (13.3)--
 Older adult17 (51.5)1 (3.0)4 (12.1)3 (9.1)4 (12.1)--
 ALL22 (45.8)3 (6.3)6 (12.5)7 (14.6)6 (12.5)--
Newsletter
 AYA5 (33.3)3 (20.0)4 (26.7)1 (6.7)2 (13.3)--
 Older adult4 (12.1)2 (6.1)8 (24.2)6 (18.2)13 (39.4)--
 ALL9 (18.8)5 (10.4)12(25)7 (14.6)15 (31.3)--
Social media
 AYA5 (33.3)5 (33.3)4 (26.7)-1 (6.7)--
 Older adult20 (60.6)-4 (12.1)1 (3.0)6 (21.2)--
 ALL25 (52.1)5 (10.4)8 (16.7)1 (2.1)7 (14.6)--
Mass media
 AYA3 (20.0)6 (40.0)6 (40.0)---
 Older adult14 (42.4)2 (6.1)7 (21.2)4 (12.1)6 (18.2)-
 ALL17 (35.4)8 (16.7)13 (27.1)4 (8.3)6 (12.5)-
Public forum
 AYA5 (33.3)2 (13.3)6 (40.0)1 (6.7)1 (6.7)
 Older adult12 (36.4)4 (12.1)5 (15.2)6 (18.2)6 (18.2)
 ALL17 (35.4)6 (12.5)11 (22.9)7 (14.6)7 (14.6)
Wellness fair/expo
 AYA4 (26.7)1 (6.7)5 (33.3)5 (33.3)---
 Older adult12 (36.4)3 (9.1)9 (27.3)2 (6.1)7 (21.2)
 ALL16 (33.3)4 (8.3)14 (29.4)7 (14.6)7 (14.6)--
Other (billboard)
 AYA----1 (1.67)3 (20.0)11 (73.3)
 Older adult2 (6.1)-1(3.0)-1 (3.0)8 (3)-
 ALL2 (14.2)--1 (2.1)1 (2.1)4 (8.3)39 (81.3)

ALL, total per column.

While AYA preferred email over all other options, they completely disagreed/disagreed with mailed letters/postcards, social media, and mass media options.

When communication formats were ranked overall by each group and by both groups combined, the ranking from most to least preferred was written materials, opportunities to interact with study teams and ask questions, visual charts, graphs, pictures, and videos, audios, and podcasts.

PSP Focus Groups

PSP want to receive and share information on study findings for studies in which he/she participated. Furthermore, participants stated their desire to share study results across social networks and highlighted opportunities to share communicated study results with their health-care providers, family members, friends, and other acquaintances with similar medical conditions.

Because of the things I was in a study for, it’s a condition I knew three other people who had the same condition, so as soon as it worked for me, I put the word out, this is great stuff. I would forward the email with the link, this is where you can go to also get in on this study, or I’d also tell them, you know, for me, like the medication. Here’s the medication. Here’s the name of it. Tell your doctor. I would definitely share. I’d just tell everyone without a doubt. Right when I get home, as soon as I walk in the door, and say Renee-that’s my daughter-I’ve got to tell you this.

Communication of study information could happen through several channels including social media, verbal communication, sharing of written documents, and forwarding emails containing a range of content in a range of formats (e.g., reports and pamphlets).

Word of mouth and I have no shame in saying I had head to toe psoriasis, and I used the drug being studied, and so I would just go to people, hey, look. So, if you had it in paper form, like a pamphlet or something, yeah I’d pass it on to them.

PSP prefer clear, simple messaging and highlighted multiple, preferred communication modalities for receiving information on study findings including emails, letters, newsletters, social media, and websites.

The wording is really simple, which I like. It’s to the point and clear. I really like the bullet points, because it’s quick and to the point. I think the [long] paragraphs-you get lost, especially when you are reading on your phone.

They indicated a clear preference for colorful, simple, easy to read communication. PSP also expressed some concern about difficulty opening emails with pictures and dislike lengthy written text. “I don’t read long emails. I tend to delete them”

PSP indicated some confusion about common research language. For example, one participant indicated that using the word “estimate” indicates the research findings were an approximation, “When I hear those words, I just think you’re guessing, estimate, you know? It sounds like an estimate, not a definite answer.”

Researcher Survey

Twenty-three of thirty-two researchers volunteered to participate in the researcher survey, were screened eligible, and two declined to participate, resulting in 19 who provided consent to participate and completed the survey. The mean age of survey respondents was 51.8 years. Respondents were predominantly White, non-Hispanic/Latino, and female, and all were holders of either a professional school degree or a doctoral degree. When asked if it is important to inform study participants of study results, 94.8% of responding researchers agreed that it was extremely important or important. Most researchers have disseminated findings to study participants or plan to disseminate findings.

Researchers listed a variety of reasons for their rating of the importance of informing study participants of study results including “to promote feelings of inclusion by participants and other community members”, “maintaining participant interest and engagement in the subject study and in research generally”, “allowing participants to benefit somewhat from their participation in research and especially if personal health data are collected”, “increasing transparency and opportunities for learning”, and “helping in understanding the impact of the research on the health issue under study”.

Some researchers view sharing study findings as an “ethical responsibility and/or a tenet of volunteerism for a research study”. For example, “if we (researchers) are obligated to inform participants about anything that comes up during the conduct of the study, we should feel compelled to equally give the results at the end of the study”.

One researcher “thought it a good idea to ask participants if they would like an overview of findings at the end of the study that they could share with others who would like to see the information”.

Two researchers said that sharing research results “depends on the study” and that providing “general findings to the participants” might be “sufficient for a treatment outcome study”.

Researchers indicated that despite their willingness to share study results, they face resource challenges such as a lack of funding and/or staff to support communication and dissemination activities and need assistance in developing these materials. One researcher remarked “I would really like to learn what are (sic) the best ways to share research findings. I am truly ignorant about this other than what I have casually observed. I would enjoy attending a workshop on the topic with suggested templates and communication strategies that work best” and that this survey “reminds me how important this is and it is promising that our CTSA seems to plan to take this on and help researchers with this important study element.”

Another researcher commented on a list of potential types of assistance that could be made available to assist with communicating and disseminating results, that “Training on developing lay friendly messaging is especially critically important and would translate across so many different aspects of what we do, not just dissemination of findings. But I’ve noticed that it is a skill that very few people have, and some people never can seem to develop. For that reason, I find as a principal investigator that I am spending a lot of my time working on these types of materials when I’d really prefer research assistant level folks having the ability to get me 99% of the way there.”

Most researchers indicated that they provide participants with personal tests or assessments taken from the study (60% n = 6) and final study results (72.7%, n = 8) but no other information such as recruitment and retention updates, interim updates or results, information on the impact of the study on either the health topic of the study or the community, information on other studies or provide tips and resources related to the health topic and self-help. Sixty percent ( n = 6) of researcher respondents indicated sharing planned next steps for the study team and information on how the study results would be used.

When asked about how they communicated results, phone calls were mentioned most frequently followed by newsletters, email, webpages, public forums, journal article, mailed letter or postcard, mass media, wellness fairs/expos, texting, or social media.

Researchers used a variety of communication formats to communicate with study participants. Written descriptions of study findings were most frequently reported followed by visual depictions, opportunities to interact with study staff and ask questions or provide feedback, and videos/audio/podcasts.

Seventy-three percent of researchers reported that they made efforts to make study findings information available to those with low levels of literacy, health literacy, or other possible limitations such as non-English-speaking populations.

In open-ended responses, most researchers reported wanting to increase their awareness and use of on-campus training and other resources to support communication and dissemination of study results, including how to get resources and budgets to support their use.

Researcher Interviews

One-on-one interviews with researchers identified two themes.

Researchers may struggle to see the utility of communicating small findings

Some researchers indicated hesitancy in communicating preliminary findings, findings from small studies, or highly summarized information. In addition, in comparison to research participants, researchers seemed to place a higher value on specific details of the study.

“I probably wouldn’t put it up [on social media] until the actual manuscript was out with the graphs and the figures, because I think that’s what people ultimately would be interested in.”

Researchers face resource and time limitations in communication and dissemination of study findings

Researchers expressed interest in communicating research results to study participants. However, they highlighted several challenges including difficulties in tracking current email and physical addresses for participants; compliance with literacy and visual impairment regulations; and the number of products already required in research that consume a considerable amount of a research team’s time. Researchers expressed a desire to have additional resources and templates to facilitate sharing study findings. According to one respondent, “For every grant there is (sic) 4-10 papers and 3-5 presentations, already doing 10-20 products.” Researchers do not want to “reinvent the wheel” and would like to pull from existing papers and presentations on how to share with participants and have boilerplate, writing templates, and other logistical information available for their use.

Researchers would also like training in the form of lunch-n-learns, podcasts, or easily accessible online tools on how to develop materials and approaches. Researchers are interested in understanding the “do’s and don’ts” of communicating and disseminating study findings and any regulatory requirements that should be considered when communicating with research participants following a completed study. For example, one researcher asked, “From beginning to end – the do’s and don’ts – are stamps allowed as a direct cost? or can indirect costs include paper for printing newsletters, how about designing a website, a checklist for pulling together a newsletter?”

The purpose of this pilot study was to explore the current experiences, expectations, concerns, preferences, and capacities of PSP including youth/young adult and older adult populations and researchers for sharing, receiving, and using information on research study findings. PSP and researchers agreed, as shown in earlier work [ 3 , 5 ], that sharing information upon study completion with participants was something that should be done and that had value for both PSP and researchers. As in prior studies [ 3 , 5 ], both groups also agreed that sharing study findings could improve ancillary outcomes such as participant recruitment and enrollment, use of research findings to improve health and health-care delivery, and build overall community support for research. In addition, communicating results acknowledges study participants’ contributions to research, a principle firmly rooted in respect for treating participants as not merely a means to further scientific investigation [ 5 ].

The majority of PSP indicated that they did not receive research findings from studies they participated in, that they would like to receive such information, and that they preferred specific communication methods for receipt of this information such as email and phone calls. While our sample was small, we did identify preferences for communication channels and for message format. Some differences and similarities in preferences for communication channels and message format were identified between AYA and older adults, thus reinforcing the best practice of customizing communication channel and messaging to each specific group. However, the preference for email and the similar rank ordering of messaging formats suggest that there are some overall communication preferences that may apply to most populations of PSP. It remains unclear whether participants prefer individual or aggregate results of study findings and depends on the type of study, for example, individual results of genotypes versus aggregate results of epidemiological studies [ 13 ]. A study by Miller et al suggests that the impact of receiving aggregate results, whether clinically relevant or not, may equal that of receiving individual results [ 14 ]. Further investigation warrants evaluation of whether, when, and how researchers should communicate types of results to study participants, considering multiple demographics of the populations such as age and ethnicity on preferences.

While researchers acknowledged that PSP would like to hear from them regarding research results and that they wanted to meet this expectation, they indicated needing specific training and/or time and resources to provide this information to PSP in a way that meets PSP needs and preferences. Costs associated with producing reports of findings were a concern of researchers in our study, similar to findings from a study conducted by Di Blasi and colleagues in which 15% (8 of 53 investigators) indicated that they wanted to avoid extra costs associated with the conduct of their studies and extra administrative work [ 15 ]. In this same study, the major reason for not informing participants about study results was that forty percent of investigators never considered this option. Researchers were unaware of resources available on existing platforms at their home institution or elsewhere to help them with communication and dissemination efforts [ 10 ].

Addressing Barriers to Implementation

Information from academic and other organizations on how to best communicate research findings in plain language is available and could be shared with researchers and their teams. The Cochrane Collaborative [ 16 ], the Centers for Disease Control and Prevention [ 17 ], and the Patient-Centered Outcomes Research Institute [ 18 ] have resources to help researchers develop plain language summaries using proven approaches to overcome literacy and other issues that limit participant access to study findings. Some academic institutions have electronic systems in place to confidentially share templated laboratory and other personal study information with participants and, if appropriate, with their health-care providers.

Limitations

Findings from the study are limited by several study and respondent characteristics. The sample was drawn from research records at one university engaging in research in a relatively defined geographic area and among two special populations: AYA and older adults. As such, participants were not representative of either the general population in the area, the population of PSP or researchers available in the area, or the racial and ethnic diversity of potential and/or actual participants in the geographic area. The small number of researcher participants did not represent the pool of researchers at the university, and the research studies from which participants were drawn were not representative of the broad range of clinical and translational research undertaken by our institution or within the geographic community it serves. The number of survey and focus group participants was insufficient to allow robust analysis of findings specific to participants’ race, ethnicity, gender, or membership in the target age groups of AYA or older adult. However, these data will inform a future trial with adequate representations from underrepresented and special population groups.

Since all PSP had participated in research, they may have been biased in favor of wanting to know more about study results and/or supportive/nonsupportive of the method of communication/dissemination they were exposed to through their participation in these studies.

Conclusions

Our findings provide information from PSP and researchers on their expectations about sharing study findings, preferences for how to communicate and disseminate study findings, and need for greater assistance in removing roadblocks to using proven communication and dissemination approaches. This information illustrates the potential to engage both PSP and researchers in the design and use of communication and dissemination strategies and materials to share research findings, engage in efforts to more broadly disseminate research findings, and inform our understanding of how to interpret and communicate research findings for members of special population groups. While several initial prototypes were developed in response to this feedback and shared for review by participants in this study, future research will focus on finalizing and testing specific communication and dissemination prototypes aimed at these special population groups.

Findings from our study support a major goal of the National Center for Advancing Translational Science Recruitment Innovation Center to engage and collaborate with patients and their communities to advance translation science. In response to the increased awareness of the importance of sharing results with study participants or the general public, a template for dissemination of research results is available in the Recruitment and Retention Toolbox through the CTSA Trial Innovation Network (TIN: trialinnovationnetwork.org ). We believe that our findings will inform resources for use in special populations through collaborations within the TIN.

Acknowledgment

This pilot project was supported, in part, by the National Center for Advancing Translational Sciences of the NIH under Grant Number UL1 TR001450. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH.

Disclosures

The authors have no conflicts of interest to declare.

Ethical Approval

This study was reviewed, approved, and continuously overseen by the IRB at the Medical University of South Carolina (ID: Pro00067659). All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

research methods for communication

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Dr. Jason S. Wrench

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Dr. Wrench has had the opportunity to work on 5 edited case study collections and two textbooks with Kendall-Hunt.

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Dr. Wrench is an Associate Professor and former chair of the Department of Communication at the State University of New York at New Paltz.

Dr. Wrench’s Research

Dr. Wrench has published over 35 peer-reviewed research articles. You can find full text copies of all but his most recent publications here on his website. To ones that do not have full-text, links to the publishers' websites are provided.

Directory of Communication Measures

The Directory of Communication Mental Measures

In 2010 the National Communication Association published The Directory of Communication Related Mental Measures: A Comprehensive Index of Research Scales, Questionnaires, Indices, Measures, and Instruments by Jason Wrench, Doreen Jowi, and Alan Goodboy. Although this book is no longer in print, the content is now available as a searchable Wiki. Furthermore, new measures are always being added.

Quantitative Research Methods For Communication: A Hands-On Approach

Quantitative Research Methods for Communication: A Hands-On Approach

Quantitative Research Methods for Communication: A Hands-On Approach by Jason Wrench, Candice Thomas-Maddox, Virginia Richmond, and James McCroskey is currently in the 3rd edition and the 4th edition is arriving in 2019. The textbook's website contains a number of helpful video tutorials and links that help new researchers explore the world of quantitative communication research.

Training and Development: The Intersection of Communication and Talent Development in the Modern Workplace

Training and Development: The Intersection of Communication and Talent Development in the Modern Workplace The second edition will be available in Spring 2023.

This comprehensive book on the field of Training and Development was authored by Jason Wrench, Danette Johnson, and Maryalice Citera. The book walks learners through the process of creating both face-to-face and eLearning programs. Other features include information on human performance improvement, training management, and project management. The corresponding website has a number of online tools discussed in the textbook itself to provide learners a full toolkit to get them started in the world of Talent Development

Current Research

Dr. Jason S. Wrench is always conducting research related to his interests in intercultural, interpersonal, instructional, and organizational communication. To learn about some of his past and current projects click here:

Jason Wrench

Introduction to Dr. Jason S. Wrench

Jason S. Wrench, Ed.D. is a Professor at SUNY New Paltz.

About Current Publications

As a researcher, I am constantly engaged in a wide range of different research topics related to areas related to communication and technology, communication education, communication and religion, instructional communication, organizational communication, and quantitative research methods. 

Currently, my primary research partner, Dr. Narissra M. Punyanunt-Carter, have been working on a number of projects related communication and religion and communication and technology. We’ve been lucky to know each other for over 20 years and publish both research articles and books during that time.

Investigating the relationships among college students’ satisfaction, addiction, needs, communication apprehension, motives, and uses & gratifications with Snapchat

“i am spiritual, not religious”: examination of the religious receiver apprehension scale, affective learning: evolving from values and planned behaviors to internalization and pervasive behavioral change.

JASON S. WRENCH (Ed.D., West Virginia University) is an associate professor and chair of the Department of Communication at the State University of New York at New Paltz. Dr. Wrench specializes in workplace learning and performance, or the intersection of i

EdD in Curriculum & Instruction and Communication Studies

Ma in communication studies.

December 1997

City University of Hong Kong


  • examine basic concepts of communication research;
  • introduce specific data collection methods such as survey, content analysis, experimental design and qualitative methods;
  • practice statistical techniques including sampling, descriptive and inferential analyses;
  • oral and written presentation of research results. 

City University of Hong Kong

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Communication Research Methods

Comm 3160: communication research methods.

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Research methods in communication studies - An overview

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Dibrugarh Journal of English Studies

research methods for communication

S Bharathiraja Ph D

International Conference on Learning, Researching, and Teaching of English through Asian Literature: A Discourse Analysis Perspective. To be held on 30-09-2023 THRUST AREAS Learning English Language through Asian Literature Technology in English Classrooms blending Asian Literature Translating Asian Literature into English Developing E-Resources for English Learners Research in Pedagogy, Curriculum & Assessment of English for students. Online Learning and Teaching of English Socio-linguistics of English with Asian background Any other fields related to the topic Last Date For sending Abstract: 08-09-2023 For sending Full paper and Registration Form and Fee: 17-09-2023 Guidelines/format for the Research Paper Registration is compulsory for participation and presentation at the conference. Authors are requested to send their original and unpublished articles with the format of MLA 7th Edition. Only selected papers will be published in an ISBN: 978-93-92751-11-0, Proceedings of International Conference on Learning, Researching, and Teaching of English through Asian Literature: A Discourse Analysis Perspective The abstract/ full paper should be mailed to: [email protected] Registration Fee Details Faculty Members and Others: INR 1000/- Faculty Members (SF): INR 500/- School Teachers: INR 300/- Ph.D. Scholars (FT) 200/- Ph.D. Scholars (PT) 300/- PG Students: INR 100/- BANK DETAILS FOR PAYMENT Account Name : The Principal, Vivekananda College Bank Name & Branch : Tiruvedagam Ramakrishna Tapovanam Account Number: 8629101102540 IFSC Code : CNRB0008629 GPay: 8870518474 (BHARATHIRAJA S) Registration Link: https://lnkd.in/gjrG_zrH Abstract and papers will be published in the ISBN book: Conference video link: https://meet.google.com/pmn-zaen-vah

noble joseph

KOTA Dr. Tushar Nair , Shruti Das

English occupies a place of prestige in our country even after more than six decades of the departure of the British from India. No indigenous language however has come up to replace English, either as a medium of communication or as an official language. With the Independence, in spite of many a movement against the teaching of English in India under the influence of nationalistic feelings and emotional hostility English began to reassert its position and now we find that it has firmly established itself in the soil of India. Though still there are only a few who can understand and speak good English yet gradually the number is increasing. The present paper discusses the problems faced in English language teaching in different classroom situations, consequences and valuable suggestions. Communication is the exchange of thoughts, messages, and information as by speech, visuals, signals, writing or behavior. But as far as communication with respect to English Language Teaching is concerned, the term becomes a bit special. Here it involves reading, listening, speaking, writing and observing with special reference to the classroom situations. Different classroom situations demand certain adjustments in all the five aspects. Communication with respect to classroom situations can be categorized on the basis of size of the classroom, background of the students (rural & urban), level (school & college), course (professional & general) etc. But before moving into this direction we must understand and discuss what a typical classroom is. Teachers know that every class includes diverse learners-some struggling, some advanced, and all with different life experiences, learning preferences, and personal interests.

K Damodar Rao

VEDA'S JOURNAL OF ENGLISH LANGUAGE AND LITERATURE [JOELL]

Background: English for medicine and academic purposes (EMAP) is believed tremendously significant for our medical students' academic and professional life. Although writing is underscored as the most challenging and valuable skills, our EMAP prospectus is based on an incorporated approach to the four language skills. Medical writing engages writing scientific manuscripts of dissimilar kinds which include delicate and study-connected documents, medicine-connected didactic and E literature, and abstracts, subjects for healthcare lectures, healthrelated magazines or English for medical purposes (EMP) commentary. Objective: The aims of this study was to appraise: the participant' feelings on teacher approach to educating in academic writing process, the weak and strong points of the model applied during the teaching academic writing in EMP and, and the participants' ideas and impressions at applying new ways, for material delivery of EMP and EMAP. Finding: The analysis questionnaires comprised of 80 records, planned in five groups based on Premise Base and Conducive The dialogue item was also applied to discover if the contributors asserted the media-based attitude supplements their learning of academic English writing classes or not. There are statistically important differences at (a = 0.05) in using educational techniques units because of the year of teaching adjustable, in favors of, the third and fourth year academics. Conclusion: The techniques can thus assist higher education programmers to identify, track, monitor, and treat at the university to educate, for teaching and learning medicine to strive in educating specialized writing. Given the benefits, it seems indispensable to apply the advantages of the survey, because studying hard to develop the technique, and implementing them in academic writing education is a theory.

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Santino Pani

Through fifty thousand years, humans survived and emerged on other animal species, and developed a universal structure of news language which allowed them to share information in real time. My aim in this research is, through an empirical analysis of news-writing, to discuss whether the language of journalism is also a strategic mechanism developed by human mind, or rather is part of human nature to adapt the language to interact universally with others.

Md. A M I R Hossain

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Jodhpur Studies in English, Vol. XIX, 2020, ISSN-0970-843X,

Susheel K Sharma

SMART M O V E S J O U R N A L IJELLH

In a post-colonial world, globalisation and international migrations have led to hybridisation of not only the international economy but also of the international Culture, Identity, Language and Literature. The old Monocentric view of the identity has given way to the new and futuristic view of multifarious identities, where, a careful selection, rejection and invention of multiple factors result in the formation and maintenance of a local and a global Identities. In such a worldview, it is not history or culture, rather, language that plays an enabling role in the representation of an individual’s identity, as Ngũgĩ Wa Thiong’o points out in his essay, Decolonising the Mind, "The choice of language and the use of language is central to a people's definition of themselves in relation to the entire universe. Hence, language has always been at the heart of the two contending social forces in the Africa of the twentieth century” and by extension other post-colonial countries such as India. Similarly, in Imaginary Homelands, Rushdie says that he prefers to write in English in spite of his ambiguity towards it because he “… can find in that Linguistic struggle a reflection of other struggles taking place in the real

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How do we Evaluate Programmes?

Types of Communication Research Differences Between Qualitative and Quantitative Research Methods Qualitative Research Methods Quasi-Quantitative Research Methods: Pretesting Messages and Materials Quantitative Research Methods Additional Research Methods

Types of Communication Research

Research into intended audiences� culture, lifestyle, behaviors and motivations, interests, and needs is a key component to a health communication program�s success. This section describes communication research methods commonly used throughout program planning. See the chart Types of Research and Evaluation for more detail about research conducted in each of the stages of health communication program planning.

Most programs use more than one research method. For example, conducting exploratory focus groups with an intended audience at the start of program planning can orient you to the types of approaches, messages, and channels that are most likely to be successful with a particular group. In some cases, focus groups might be augmented with in-depth interviews to learn more about intended audience members� motivations. Later, messages and materials might be pretested approximate how an individual would encounter them in "real life." Theater-style testing also approximates reality, using a simulated television-viewing environment. Clearly, some methods are better suited to specific purposes than others. Using multiple methods can help ensure that you get an accurate picture of your intended audience members and their likely responses to your program.

Differences Between Qualitative and Quantitative Research Methods

There are two basic types of research you might conduct with intended audiences: qualitative and quantitative. You will use methods from one of these two types depending upon what you want to learn. See the sidebar below, Qualitative Versus Quantitative Methods, for common distinctions between qualitative and quantitative research.

From by M. Debus. Copyright 1988 by The Academy for Educational Development, Washington, DC. Reprinted with permission.

In this section, you will learn when to use each type of research, how to conduct research with members of your intended audience, and how you can use the data you collect to inform your project. Qualitative, quasi-quantitative, and quantitative research methods are discussed separately.

Qualitative Research

Use qualitative research methods when:

  • You are planning a communication program and developing materials for it
  • When the goal of your research is to explore a topic or idea
  • When the goal of your research is to gain insights into an intended audience�s lifestyle, culture, motivations, behaviors, and preferences

Conduct qualitative research by:

  • Selecting a small group of people chosen for particular characteristics
  • Convening a discussion (i.e., a focus group or in-depth interview) or observing individuals� behaviors in schools, malls, supermarkets, etc.
  • Keeping the discussion fairly unstructured, so that participants are free to make any response and are not required to choose from a list of possible responses
  • Choosing which question to ask next based on your participants� previous responses

Qualitative research results cannot be:

  • Quantified or subjected to statistical analysis
  • Projected to the population from which the respondents were drawn because participants are not selected randomly (to be representative of the population as a whole) and because not all participants are asked precisely the same questions

Quantitative Research

Use quantitative research methods when:

  • You are planning a communication program (e.g., to measure the prevalence of a particular behavior) or assessing a program already in place
  • The goal of your research is measurement of particular variables Conduct quantitative research by:
  • Selecting a large group or groups of people
  • Using a structured questionnaire containing predominantly forced-choice or closed-ended questions

Quantitative research results can be:

  • Analyzed using statistical techniques
  • Considered representative of the population from which the respondents were drawn if each person in the population had an equal chance of being included

Qualitative Research Methods

Use qualitative research methods during the following parts of your program:

  • Stage 1 �to find out more about your intended audiences and to learn what the priorities and approach should be for trying to influence their awareness, knowledge, attitudes, intentions, or behaviors
  • Stage 2 �to determine whether your materials communicate the intended messages effectively and persuasively
  • Stage 3 �to understand why the program is or isn�t working as expected
  • Stage 4 �to learn more about what worked and what didn�t, and why certain outcomes occurred
 
 
   
 
 
 
   
 

Focus groups and in-depth interviews are the most common methods used in qualitative communication research. However, there are many innovative methods, some described here, that can help you learn about an audience. Because the methodologies for each are very similar, they are discussed together here, using instructions for focus groups as a guide.

About Focus Groups

Working from a discussion guide, a skilled moderator facilitates a 1- to 2-hour discussion among 6 to 10 participants, which can be conducted either in person or by telephone (ideally in person). The moderator keeps the session on track while participants talk freely and spontaneously. As new topics related to the material emerge, the moderator asks additional questions to learn more.

Common Uses

  • Learning about feelings, motivators, and past experiences related to a health topic
  • Exploring the feasibility of various potential actions (from the intended audience�s viewpoint)
  • Identifying barriers to those actions
  • Exploring what benefits the intended-audience members find compelling and what results they expect from taking a particular action
  • Learning about the intended-audience�s use of settings, channels, and activities
  • Capturing the language used by the intended audience to discuss issues
  • Identifying concepts that do or do not resonate and understanding why
  • Triggering the creative thinking of communication professionals
  • Illustrating to others how the intended audience thinks and talks about a health issue
  • Developing hypotheses (or broad issues) for quantitative studies and identifying the range of responses that should be included in closed-ended questionnaires
  • Providing insights into the results of quantitative studies by obtaining in-depth information from individuals typical of the intended audience to help understand why individuals responded in certain ways
  • Group interaction can help elicit in-depth thought and discussion.
  • Group interaction can help with brainstorming because respondents can build off one another's ideas.
  • Moderators have considerable opportunity to probe responses.
  • Focus groups yield richer data than surveys about the complexities of an intended audience�s thinking and behavior.
  • Findings are not generalizable to the population.
  • Focus groups can be labor intensive and expensive, especially if sessions are conducted in multiple locations.
  • Group responses do not necessarily reflect individuals�9 opinions because some individuals in the group may dominate the discussion or may influence others� opinions.
  • Each person is limited to about 10 minutes of talking.

lists suppliers and services geographically throughout the United States. Other sources include the Marketing Research Association, the Association of Public Opinion Researchers, the Qualitative Research Consultants Association, and faculty at university departments of marketing, communication, health education, psychology, and sociology.

The process, benefits, and drawbacks of in-depth interviews are similar to those of focus groups, except that the interviewer speaks with one person at a time. In-depth interviews can take place at a central facility or at the participant�s home or place of project/programme purpose. As with focus groups, when individual interviews cannot be conducted in person, they can be conducted by phone or over the Internet. Although these interviews are more time intensive, one of their key benefits is that each respondent is isolated from other respondents and therefore not influenced by what others say.

How to Design and Conduct a Focus Group or In-Depth Interview Study

To design and conduct a qualitative research study, complete the following steps.

Plan the Study

Determine the following:

  • What you want to learn. Determine the objectives of your study at the outset, and then check to make sure that the moderator�s/interviewer�s guide includes lines of questioning that will provide the answers.You may also use the objectives to help analyze the results of the discussions and to organize the focus group or in-depth interview report.
  • When you need to have that information.
  • How you will apply what you learn. It is important to decide how you will use your focus group or in-depth interview results before you conduct your study.
  • Your budget.
  • Typical of your intended audience (the same behavioral, demographic, and psychographic characteristics).You may want to conduct separate groups with "doers" (those who already engage in the desired behavior) and "nondoers" (those who do not) to help identify what actions the doers take, and why, so that those approaches can be explored with the nondoers.
  • Not experts. Exclude market researchers and advertising professionals (because of their familiarity with the methodology) and those who have, or might be perceived by other group members as having, expertise in the subject matter (e.g., exclude health professionals from focus groups when the topic is a health issue).
  • Relative newcomers to focus groups or interviews, so that their reactions will be spontaneous. This will help you avoid "professional" respondents (i.e., those who have participated in many previous focus groups or individual interviews before) who may lead or monopolize the discussion.
  • Divide participants into different focus groups based on their gender, race, age, level of formal education, or any other variable likely to hinder their freedom of expression (e.g., teenage girls will be more comfortable discussing sexual activity if teenage boys or college-age women are not in the group).
  • Conduct a minimum of two focus groups with each intended audience segment (e.g., if you are conducting separate groups with men and women, you will need at least four groups�two with men, two with women). If intended audience perceptions vary or the audience feedback is unclear, you may want to conduct additional groups with each segment, especially if you revise the discussion guide to more fully explore unresolved issues.
  • If you are using in-depth interviews, conduct approximately 10 interviews per intended audience segment. If common themes do not emerge or the interviews, especially if you revise the interview guide in between interviews.

Choose the Location

You can convene focus group discussions or in-depth interviews in a variety of ways:

  • Commercial focus group facilities can recruit participants for you (for both focus groups and interviews) and offer audio and video recording equipment as well as observation rooms with one-way mirrors for viewing. However, these facilities are usually available only in larger metropolitan areas.
  • Teleconference services can set up telephone focus groups for you. Most allow observers to listen without being heard, and some provide remote viewing programs to allow the moderator to see a list of participant names (with a symbol next to the one currently speaking) or notes sent in by a technician from observers listening to the call. Some teleconference services can recruit participants; with others, you will have to recruit participants or contract with a recruiter separately.
  • You can also conduct focus groups or in-depth interviews in meeting rooms at churches, office buildings, or other locations. If an observation room with a one-way mirror is not available, staff may still listen in through speakers hooked up in a nearby room or by audiotaping or videotaping the session. In some cases, one or two quiet observers may be allowed in the room to take notes.

See the sidebar Pros and Cons of Different Formats below for the advantages and disadvantages of different formats for focus group and in-depth interview research.

   
   
   

Draft a Recruitment Screener

A recruitment screener is a short questionnaire that is administered to potential participants, typically by telephone, to ensure that they meet the criteria you developed during step 1. Ideally, the screener should help you exclude participants who are already familiar with the specific subject of the sessions, or who know each other. If participants know the subject in advance, they may formulate ideas or may study to become more knowledgeable about the subject than the typical intended audience member. If participants know each other, they may speak less freely. See Appendix A for a sample screener.

Recruit Participants

Recruit participants by telephone one to three weeks in advance of the sessions. You can identify potential participants in different ways depending upon the type of people you are seeking and the resources you have available. Identify members of the public through focus group facility databases, by running an ad in a local publication, by working with community organizations , or by using the phone book (although the latter will be extremely time consuming if you have stringent recruitment criteria). Identify professionals through a relevant association or mailing list service or through a focus group facility�s recruiting databases. Depending on your budget and internal resources, you may choose to recruit in one of the following ways:

  • Use your own organization�s staff to recruit participants.
  • Hire a focus group facility or independent recruiter (to identify such facilities, consult a directory such as the American Marketing Association�s Green Book or the Marketing Research Association�s Blue Book ). If you have many facilities and recruiters to choose from, consider getting recommendations from local organizations or organizations that conduct qualitative research.
  • Get help from a university marketing research or advertising class.
  • Work through gatekeepers such as teachers (for students), health care providers (for patients, physicians, or nurses), religious institutions or community organizations (a small donation may encourage them to participate), and instructors of English as a second language.

Regardless of how the recruiting is done, ensure that the screener is followed carefully so that only individuals who qualify for participation will be included.

Getting People to Show Up

To ensure that enough people show up, offer an incentive (usually money) and recruit two or three more people than you actually need. If all show up, select those who best fit the screening criteria, thank the extra participants, give them the agreed-upon incentive, and dismiss them. Other ways to increase participation include:

  • Scheduling sessions at times that are convenient for your potential participants (e.g., at lunch or after work)
  • Choosing a safe and convenient site with easy parking
  • Providing transportation (or reimbursement for agreed-upon transportation costs)
  • Arranging for childcare, if necessary
  • Letting them know you will be serving refreshments

Recruiting Patients and Their Families

Recruiting patients and their families requires special consideration. Contact clinics, hospitals, or local HMOs for help and make adequate plans to ensure that the participants and their family members are not inconvenienced or upset. Some organizations may require institutional review board (IRB) approval of your research. Gaining IRB approval is often a long process, so be sure you check with the organization early in the planning stage of your study to find out whether you will need IRB approval.

Recruiting for Telephone Interviews

If you are recruiting for in-depth interviews to be conducted on the telephone, create a spreadsheet that includes spaces for the following information about each potential participant:

  • Time zone in which the person is located
  • Date, time, and telephone number at which he or she should be called for the interview
  • Disposition of each call (e.g., scheduled an interview, no answer, busy, refused)

Develop a Moderator�s Guide

The moderator�s guide tells the moderator what information you want from the groups and helps him or her keep the discussion on track and on time. It is only a guide, however. During the focus groups, experienced moderators flow with the conversation, asking questions in the prescribed language and sequence when possible but sometimes deviating from the guide to avoid awkward transitions or unnecessary back-and-forth between topics.

Before you draft the moderator's guide, answer the following questions:

  • What do we want to learn from the focus group?
  • How will we apply what we learn?
  • What tools (e.g., descriptive information, message concepts, or other draft creative work) will we need to provide?

Then, write questions for the guide that relate to the purposes you have identified. Make most questions open-ended so that participants can provide more in-depth responses than just "yes" or "no," but make sure the questions are not leading. This will help you get answers that reflect participants� true feelings and not what they think you would like to hear. The amount of time and depth of questions devoted to each issue should reflect the value of the issue to the research. See Appendix A for an example of a moderator�s guide.

Do not include questions for group discussion when you need individual responses. However, you can have the moderator give self-administered questionnaires to each participant to be completed prior to conducting a focus group, or participants can be asked to individually rank items on paper�such as potential actions, benefits, or message concepts�during a group to obtain both individual and group reactions.

Conduct the Focus Groups

Focus groups typically begin with the moderator welcoming participants and briefing them on the process (e.g., all opinions welcome�there are no right or wrong answers; the presence of audio- and videotaping and observers; the importance of speaking one at a time; confidentiality). Participants introduce themselves to the group by first name, usually including some information relevant to the topic of discussion (e.g., number of years with glaucoma, amount/type of insulin used each day). Next, the moderator asks a few simple "ice-breaker" questions to help participants get used to the group process and to reduce participant anxiety. This also helps the moderator develop rapport with the participants.

Continuing to follow the moderator�s guide, the moderator manages the group and ensures that all topics are covered without overtly directing the discussion. Participants are encouraged to express their views and even disagree with each other about the discussion topics. The moderator does not simply accept what participants say but probes to learn more about participants� underlying thinking and attitudes. The moderator also seeks out opinions from all participants so that all are heard and a few do not dominate the discussion.

Near the end of the discussion, the moderator will often give participants an activity or simply excuse him- or herself from the room for a moment to check with the observers and obtain any additional questions. Alternatively or additionally, notes can be sent in to the moderator while the group is in process if the observers would like different questions asked or other changes made to the group.

One advantage of focus group methodology is that the moderator�s guide, and any materials presented, can be revised between groups if necessary.

Analyze Results

The easiest and most thorough way to analyze focus groups is by reviewing transcripts, although groups can also be analyzed (albeit less thoroughly) by reviewing notes taken during the discussion. In many analyses, the goal is to look for general trends and agreement on issues. At the same time, it is important to note divergent opinions. Don�t ignore individual comments that raise interesting ideas or concerns such as lack of cultural sensitivity or difficulty in comprehension. In some instances, the goal is to capture the range of opinions about an issue, rather than to look for evidence of agreement or consensus.

Avoid counting or quantifying types of responses (e.g., "75 percent of participants preferred concept A"). Attempting to quantify the results�or suggesting in other ways that they represent the opinions of the intended audience as a whole�is inappropriate for qualitative research.

Quasi-Quantitative Research Methods: Pretesting Messages and Materials

Some commonly used communication research methods, such as central-location intercept interviews and theater tests, are best termed quasi-quantitative. While these methods are used in situations in which the goal is measurement and typically involve a questionnaire with mostly forced-choice questions, the results cannot be projected to the population as a whole (as with true quantitative surveys) because of the way in which participants are selected. For centrallocation intercept interviews, the only people who have a chance to participate are those who go to the location where the interviews are being held and who go there during the times they are conducted; this is not a truly representative sample of the intended audience. For theater tests, the only people who have a chance to participate are those who are recruited for the test, and recruitment does not follow a truly representative sampling design.

Quasi-quantitative methods are most often used during Stage 2 to pretest messages and materials. If your intended audience is geographically dispersed or it is difficult for them to get to a central facility, you can use telephone interviews and send participants any materials in advance. This type of pretest typically resembles an in-depth interviewing project in price and number of interviews, although there may be more closed-ended questions and the question sequence may be adhered to more closely.

 

, by Eben A. Weitzman and Matthew B. Miles, 1995, Thousand Oaks, CA: Sage. A new edition of this book is due out in 2002.

Central-Location Intercept Interviews

Central-location intercept interviews consist of stationing interviewers at a point frequented by individuals from your intended audience and asking the individuals to participate in a study. If they agree, they are asked specific screening questions to see whether they fit the study criteria. If so, the interviewer takes them to the interviewing station (a quiet spot at a shopping mall or other site), shows the pretest materials, and then administers the pretest questionnaire.

For intercept interviews to be effective, you must obtain results from a minimum of 60 to 100 respondents from each intended audience segment you want to test.

  • You can connect with harder-to-reach respondents in locations convenient and comfortable for them.
  • The interviews can be conducted quickly. (The interview should be no longer than 15 to 20 minutes.)
  • The interviews are a cost-effective means of gathering data in a relatively short time.
  • If you choose an appropriate location, you will increase your chance to interview respondents who are among your intended audience.
  • You must train interviewers.
  • Your results are not representative or generalizable.
  • Intercept interviews are not appropriate for sensitive issues or potentially threatening questions.
  • Intercept interviews do not allow you to probe easily for additional information.

Central-location intercept interviews should not be used if respondents must be interviewed in depth or on emotional or sensitive subjects. The intercept approach also may not be suitable if respondents are likely to be resistant to being interviewed on the spot. In cases in which central-location intercepts will not work well, schedule interviews with respondents instead.  

Unlike focus groups or in-depth interviews, the questionnaire used in central-location intercept pretesting is highly structured and contains primarily multiple choice or closedended questions to permit quick response. Open�ended questions, which allow free�flowing answers, should be kept to a minimum because they take too much time for the respondent to answer and for the interviewer to record. Questions that assess the intended audience's comprehension and perceptions of the pretest materials form the core of the questionnaire. A few additional questions, tailored to the specific item or items being tested ("Do you prefer this picture�or this one?"), may also be included to meet your program planners' particular needs. The questionnaire should be pretested before it is used in the field. See Appendix A for a sample questionnaire.

Interview Setup

A number of market research organizations throughout the country conduct central�location intercept interviews in shopping malls.You can also conduct these interviews in clinic waiting rooms, religious institutions, Social Security offices, schools, work sites, train stations, and other locations frequented by members of your intended audience. Be sure to obtain permission well in advance of the time you want to set up interviewing stations in these locations.

If you are using a market research organization to conduct the interviews, you will need to provide screening criteria, test materials, and the questionnaire. In some cases, market research organizations have offices in shopping malls, and you can watch the testing through a one-way mirror.

Participant Recruitment

If you or someone in your organization is recruiting the participants, you will need to develop a script and provide training in approaching members of the intended audience. For example, if you are recruiting participants in a clinic waiting room, the interviewer should be familiar with the screening criteria (e.g., women under 60 years of age) and approach only those people who appear to fit the criteria. When, after screening, individuals do not qualify to participate, the interviewer should thank them for their time and indicate that this study is not the right fit for them but that their willingness to participate is appreciated. If they do qualify, the interviewer can bring them to a designated location (e.g., another room or corner of the waiting room) and proceed with the study.

University and college departments of marketing, communication, or health education may be able to provide interviewer training or trained student interviewers. Pretesting is an excellent real�world project for a faculty member to adopt as a class project or for a master's student to adopt as a thesis project. However, this approach may mean that it takes longer to accomplish the research, and you could compromise the quality of the results if the individuals are not experienced in this type of research.

Theater-Style Tests

Theater testing is often used in the commercial arena to test advertisements for products and services. Theater testing can also be used to test the effectiveness of PSAs. In this methodology, participants are invited to a central location to respond to a pilot for a new television show; in the midst of viewing the TV pilot, they are shown your PSA or advertisement along with other ads. Participants complete a questionnaire following the presentation, first answering questions about the show and then answering questions about how effectively your message was communicated to them and what their overall reactions were.

Theater�style tests are most commonly used to test TV advertisements and PSAs. For theater�style tests to be effective, you must obtain results from 50 to 100 respondents from each segment you want to test.

  • You can obtain responses from a large number of respondents at the same time.
  • Theater�style tests more closely replicate what goes on in someone's home when they are watching TV, so you can accurately judge people's reactions to your message.
  • Theater�style tests can be cost�effective if you use donated facilities and equipment.
  • It is expensive to rent a facility and equipment (if necessary).
  • Your results are not representative of the general population.

General Format

Individuals typical of your intended audience are invited to a conveniently located meeting room. The room should be set up for screening a television program. Participants should not be told the real purpose of the session, only that their reactions to a television program are being sought.

At the session, participants watch a television program. The program can be any entertaining, nonhealth video approximately 15 to 30 minutes in length. The videotape is interrupted about halfway through by a sequence of four commercials. Your message should be inserted between the second and third commercials. See Appendix A for a description of how to create a roughcut video for theater-testing your message.

At the end of the program, participants receive a questionnaire and answer questions designed to gauge their reactions, first to the program and then to the advertisements. Finally, your ad is played again and participants complete several questions about your ad. The majority of these questions should be closed-ended to enable an easy and accurate summary of participant responses.

In more sophisticated theater testing, participants use automated intended audience response systems to answer questions. Participants are provided with a small device that has response keys. Once a question is asked, they push a key to respond and the data are automatically tabulated.You have instant access to the numbers using this system. In addition, questions can be instantly added or deleted from the questionnaire based on the previous responses. Using an automated system is much more costly than using a standard paper-and-pencil questionnaire.

Other Media You Can Test

This methodology can also be used to test videos by asking participants to view a series of videos in which yours has been included. Examples of videos that might be tested include a 15- to 30-minute breast cancer awareness video that will be played in a clinic or a "how-to" video on administering epinephrine. These testing sessions will, of course, last longer than those testing ads. Participants evaluate the videos as described above.

Print advertisements can also be tested using a variation of this methodology. Several ads, including yours, are inserted into a magazine. Participants are given an adequate amount of time to read through the article, which includes your ad and others. After reading the article, participants receive a questionnaire and answer questions designed to gauge their reactions, first to the article and then to the advertisements. Finally, your ad is displayed alone and participants complete several additional questions.

Designing and Conducting a Theater-Style Pretest

The process for conducting a theater�style test includes the following steps:

  • Planning the pretest
  • Developing the questionnaire
  • Recruiting respondents
  • Preparing for the pretest
  • Conducting the pretest
  • Analyzing the pretest

You may find step 2 also useful for central�location intercept interviews.

Plan the Pretest

  • The purpose of the study (e.g., what do you want to learn?)
  • When you need to produce results
  • What your budget is
  • The type and number of people who should participate in the pretest
  • The locations where the pretest will be conducted

To conduct theater testing, you must have a large enough space to accommodate all of your participants at the same time. You must also ensure that you have several video monitors so that all participants can adequately view the program. Space constraints may be overcome by seeking out low-cost facilities such as a school auditorium or church hall.You may be able to borrow the audiovisual equipment from these facilities as well. You can also rent space, such as a hotel ballroom, if you want to test a large number of people. Hotels often rent audiovisual equipment as well. Reserve facilities and equipment well in advance of your pretest.

Develop the Questionnaire

To gather useful information from the pretest, you must carefully construct the questionnaire. See the sidebar Components Used in Most Questionnaires on the next page for general guidelines. Once you have written your questionnaire, be sure to test and revise it before you use it with a large number of respondents.

Recruit Respondents

Participants may be recruited through a market research facility or through local community organizations . In either case, you will need to provide an incentive for participants. If using a market research facility, you will also incur recruiting expenses. If you are working with a community organization, you may choose to make a donation.

. The costs of large facilities (e.g., hotel ballrooms) vary widely by geographic location. Check with local facilities for approximate costs.


Program questions elicit general intended audience reactions to the program viewed. Use the questions in Part I of the sample Theater�Style Pretest Questionnaire in as the first page of your questionnaire.


These three standard questions that assess your message�s ability to attract attention, convey its main point, and create a positive response should appear on the second page of your questionnaire. Use the questions in Part II of the sample questionnaire in .


These provide answers to specific questions you have about your message.

for examples of questions you can use for each message characteristic listed above. These questions are just examples and should be adapted to your needs. Remember that the objective of pretesting is to uncover any problems with your ad before final production.


These questions help to record the characteristics of the participants (e.g., their sex, age, level of education, health status).

Prepare for the Pretest

  • Is the pretesting videotape ready for use? Are the video and audio portions clear?
  • Is the videotape equipment�recorder and television monitors�functioning properly?
  • Is the facility set up? Is the room reserved? Are there enough chairs? Are extra chairs available in case more people show up than you expect? Do you need another monitor so that everyone will be able to see the program? Is the heat or air conditioning working properly? Do you know where the light switches are? If a microphone is needed, is it set up and functioning properly?
  • Have you made all the necessary staffing arrangements? Are your assistants coming to the session? Do they have transportation and directions for getting there?
  • Have you made enough copies of your pretest questionnaire (including some extras)? Is each questionnaire complete (with no pages missing)? Do you have pencils for participants? Will they need clipboards or pads?
  • Has participant recruitment taken place as scheduled? Did you call and remind participants to attend? Do they have transportation and directions?
  • Has the moderator rehearsed?

Conduct the Pretest

  • Be friendly and courteous to participants from the moment they arrive until they leave (remember to say "thank you").
  • Keep calm and cool-headed throughout the session.
  • Anticipate problems in advance (conducting a rehearsal to make sure that both equipment and timing work is a good idea).

The test session should take no more than 1 hour and 15 minutes if you are organized and well prepared. Follow the steps below to conduct your test:

  • Encourage participants to take a seat as they arrive. Close the doors no later than 10 minutes after the scheduled starting time.
  • When everyone is seated, introduce yourself by your name only (assuming you are the host). Do not tell participants the name of your organization during the session because it might bias their responses to your test ad.
  • Thank participants for coming and assure them that the evening should be enjoyable and that they will have a chance to give their views to the producers of "new" television program material. Discourage participants from talking to one another during the session. Tell them you are interested in their own individual views and that there are no right or wrong answers. Also, encourage them to write their answers clearly in the space provided on the questionnaire.
  • After your introductory remarks, have your assistants hand out the questionnaires (see Appendix A for a sample), pencils, and clipboards (if needed). Instruct the participants not to open the questionnaire until you ask them to do so. Turn on the video recorder and monitor to begin the test session.
  • Be attentive and watch for any problems with the sound or picture on the monitor. Be sure that the equipment is functioning properly throughout the program.
  • Be prepared to stop the recorder when the television program has ended. Introduce the questions, and thank the participants for their help so far. Ask them to open their questionnaires and complete the questions on the first page.
  • When the participants have finished Part I of the questionnaire, tell them that you would like to gather their reactions to the messages/PSAs that were shown during the program. Have them turn to Part II and instruct them to fill out the questions about the messages.When they have completed these questions, tell them that you want to obtain their reactions to one particular message in the series of messages they viewed.
  • Start the video. (Note: To avoid an awkward pause in the session�s pace, be sure there is not too much lead tape before the message starts.) After your PSA/ad has been replayed, ask participants to turn to the next page of the questionnaire and complete the remaining questions. Encourage them to answer every question and to avoid giving more than one answer, except when this option is indicated on the questionnaire.
  • Circulate through the room to monitor progress and to be sure participants are not discussing their responses. Collect the questionnaires as participants finish.
  • Thank participants for their cooperation. If you have incentives or token gifts, distribute them to participants as they leave. If you have provided a donation to a group in lieu of payment to participants, mention that you hope the group will find the donation helpful.

Analyze the Pretest

At this point, look at the overall results:

  • What did you learn from the pretest?
  • Did your message receive a favorable and appropriate intended audience reaction?
  • Did your message fulfill its communication objectives?
  • What are your message's strengths? Weaknesses?
  • Did answers to any particular question stand out?

Use your answers to these questions to decide whether your message is both effective and appropriate and whether you need to revise your message prior to program implementation.

Diaries and Activity Logs

Other tools you can use to evaluate your program are diaries and activity logs. If you plan to use these tools to gauge the quality of program planning or execution, be sure to start keeping the diaries and activity logs as soon as you begin program planning. For each activity, request information in a specific format from program managers or participants. This information may cover issues such as the quality of program components or track how your intended audience uses the components.

  • Track program implementation
  • Assess effectiveness of program implementation
  • Monitor whether planned activities are being conducted on schedule and within budget
  • Learn what questions program participants had
  • Learn what technical assistance was needed by program staff
  • Track intended audience exposure to program components
  • Allow respondents flexibility in their responses
  • Enable researchers to observe behavior over time, rather than only once
  • Require considerable effort on respondents' parts (for this reason, consider offering incentives for completion of the diaries/logs)
  • Require staff able to code voluminous and challenging incoming data
  • Are not appropriate for respondents who have low literacy skills or who have poor writing skills or penmanship

Instituting Diary/Activity Log Use

Steps in instituting the keeping of diaries and activity logs are:

  • Planning the study
  • Identifying who will participate
  • Developing and pretesting the form you will use
  • Collecting data
  • Analyzing results

Follow the steps below to institute the keeping of diaries and activity logs.

  • What you want to learn
  • How much information you need to collect
  • How you will apply what you learn
  • When you need the information
  • Your criteria for who should participate

Identify Who Will Participate

The sample you select depends on the goals of your study. If you are focusing on program implementation, you will want the diaries/logs to be completed by program staff (e.g., nurses in a clinic). In this case, you may have some control over the quality of responses you receive.

When planning the study, you must obtain permission from a manager or supervisor on site for staff to complete the diaries/logs during the study.You should provide an estimate of the amount of time and effort participation will entail (e.g., 15 minutes per day, 1 hour per day). Share drafts of the diaries/logs and get input from the supervisor prior to the study. This will help to ensure cooperation during the study.

Before the study begins, you should train staff to complete the diaries/logs. Even if it seems obvious to you, it is essential that you explain exactly what you want recorded in the diary/log. (See the sample log in Appendix A .) In addition, you should provide detailed, written instructions for future reference. These instructions can be used in lieu of training if you cannot physically get to the study site.

If you are focusing on participant experience with a program, you will want the diaries/logs to be completed by people who were exposed to program components. In this case, you will have much less control over the quality and quantity of responses.

Obtaining cooperation from participants may also be more difficult in this situation. For example, people attending an educational program on nutrition might be recruited to complete a diary of what they eat for a week and send it back to the researchers.You will likely need to provide an incentive (e.g., a gift certificate upon receipt of the completed diary), and you may also need to remind participants to send back the diaries at the end of the study period.

Develop and Pretest the Form You Will Use

Create questions. Write questions that are specific to your study objectives.

Examples of the types of information you might collect include:

  • What is the gender of the caller?
  • Where did the caller get the number?
  • Did the caller request any educational materials?
  • What questions did the caller ask?
  • Which module was used?
  • Which of the suggested activities were completed?
  • How long did it take to complete the suggested activities?
  • Would you use these activities again?
  • Why or why not?
  • How many people passed by the display containing the new breast cancer information?
  • How many stopped to look at the information?
  • How many took a brochure?

Pretest the diary/log. Once you have created the draft diary/log, you must pretest it with individuals who represent your intended audience. Describe the scenario for them before the pretest. For example, in the case of a hotline, you might say, "You are an operator on a hotline. People will be calling in, and you will need to fill out this activity log as you complete each call." Sit together with them and ask them to read each question aloud and tell you what they think they are supposed to do. Do not correct them if they do not say what you intended. This probably means that your diary/log is unclear. Continue through the entire diary/log and then ask them if there was anything that they found confusing or unclear. Pretest the diary/log with everyone as planned before you make any changes.

Revise the diary/log. Revise questions that people found confusing during the pretest. If a question was confusing only to one person, use your judgment to decide whether to change the question. Ask yourself whether there is something you can easily fix that would have helped that one person understand the question (e.g., providing an example). If so, you may be able to make a simple change or addition to clarify the question. Also consider whether this respondent found many of the questions confusing while other respondents had no problem with them. If this is the case, you may not want to make changes.You will have to decide on a case-by-case basis. If you make substantial changes to the diary/log, you should conduct another pretest before finalizing the form.

Collect Data

Produce diaries/logs in sufficient quantities so that respondents have several extra forms in case they make errors or need more space. Deliver the diaries/logs to respondents, along with detailed written instructions, prior to training (if applicable) or at least 1 week before the study begins. If you are asking program participants rather than program staff to complete diaries/logs for you, you will have to distribute the materials on site. Give respondents a fixed time frame to complete the diaries/logs and provide them with a means (envelope/postage) to return the data to you. If your study is longer than a week or two, you may want to ask respondents to ship the first week of data to you so that you can review the logs for accuracy and completeness and even begin to tally some of the information.

In the planning phase, you determined what you wanted to learn from the study. Now you will have the chance to look through the diaries/logs to answer these questions. Diaries generally contain qualitative information (e.g., how food choices were made that day, evaluation of programs completed). Activity logs may contain several types of information�quantitative information you can tabulate easily (e.g., how many people called a hotline each day, whether people picked up a brochure) as well as qualitative information (e.g., reasons that students liked or participated in an activity).

Analyzing qualitative responses. The best way to analyze qualitative information is to read through the information, searching for similarities and differences between diaries. You will need to consider all of the questions that you determined were important in the planning phase. Once you have reviewed several diaries, you should be able to pull out general themes or patterns from the information. The best way to analyze these themes is to develop categories for the responses. For example, if you want to know why teachers thought their students liked or disliked a certain educational module in your program, you might group responses into categories such as "challenging," "fun," "too much work," "boring." Continue reading through the remaining diaries and see how many responses fall into these categories. As you go along, you may come up with additional categories or decide to collapse several categories together.You can certainly make inferences (e.g., "Teachers liked the module becau...") about diary information, but resist the temptation to quantify this information.

Analyzing quantitative responses. The easiest way to analyze these types of responses is to create a coding sheet for each quantitative question. Use a separate sheet for each question, writing the question at the top and creating columns for each possible response. For example, for a question about how many people picked up particular brochures, you could create columns for the following categories: 0, 1�5, 6�10, 11�15, 16�20, >20.

Use the following procedure to record the responses:

  • Take the first activity log and record the response by making a check mark in the appropriate column.
  • Repeat this procedure for every questionnaire.
  • Tally the total number of check marks in each column and then calculate the percentage of participants who gave each type of response.

Quantitative Research Methods

Use quantitative research methods during the following parts of your program:

  • Stage 1 �to obtain information on prevalence of relevant knowledge, attitudes, behaviors, and behavioral intentions
  • Stage 3 �to monitor usage of materials and intended audience awareness of the communication program and its various tactics
  • Stage 4 �to measure progress toward objectives

Two different quantitative research methods, surveying and readability testing, can be used.

Surveys are characterized by large numbers of respondents (100 or more) and questionnaires that contain predominantly forced-choice (closed-ended) questions.

Used in planning and assessment to obtain baseline and tracking information on knowledge, attitudes, behaviors, and behavioral intentions

  • Provides generalizable results (to generalize to a broader population, you must have a statistically valid random sample)
  • Can be anonymous (useful for sensitive topics)
  • Can inorganizational visual material (e.g., can pretest prototype materials)
  • Limited ability to probe answers
  • Potential bias from possible respondent self-selection

Most surveys are custom studies that are designed to answer a specific set of research questions. Some surveys, however, are omnibus studies, in which you add questions about your topic to an already existing survey. A number of national and local public opinion polls offer this option.






Respondents are asked to complete survey at a location frequented by the target population (e.g., during a conference, in a classroom, after viewing an exhibit at a health fair)

Questionnaire is displayed on computer screen and respondents key in their answers



Questionnaire is displayed on respondent�s computer screen via a Web site

Follow these steps to conduct a survey:

  • Plan the study
  • Determine how the sample will be obtained and contacted
  • Develop and pretest the questionnaire
  • Collect the data
  • Analyze results

Sampling size and composition, questionnaire design, and analysis of quantitative data are complex topics beyond the scope of this book. If you are planning a quantitative study, see the reference list at the end of this book for additional information.

Additional Research Methods

Gatekeeper Reviews

Public and patient education materials are often routed to their intended audiences through health professionals or other individuals or organizations that can communicate with these audiences for you. These intermediaries act as gatekeepers, controlling the distribution channels that reach your intended audiences. Their approval or disapproval of materials can be a critical factor in your program�s success. If they do not like a poster or a booklet or do not believe it to be credible or scientifically accurate, it may never reach your intended audience.

Gatekeeper review of rough materials is important and should be considered part of the pretesting process, although it is not a substitute for pretesting materials with intended audience members. Neither is it a substitute for obtaining clearances or expert review for technical accuracy; these should be completed before pretesting is undertaken. Sometimes, telling gatekeepers that technical experts have reviewed the material for accuracy will reassure them and may speed their approval of your material.

Methodology

The methodology you should use for gatekeeper review depends upon your available resources, time, and budget. Common methods include:

  • Self-administered questionnaires� Participants are sent the materials and the questionnaire at the same time.
  • Interviewer-administered questionnaires� Typically, an appointment for the interview is scheduled with the gatekeeper, and the materials are sent for review prior to the interview.

Develop questionnaires that ask about overall reactions to the materials and for assessment of the information�s appropriateness and usefulness.

In some cases, you might not use a formal questionnaire (especially if you don�t think the reviewer will take the time to fill it out) but will instead schedule a telephone conversation or a meeting about the materials. If you are not using a questionnaire, consider in advance what kind of questions you want to ask in the meeting or interview and determine whether you need formal approval of the materials. A discussion with gatekeepers (e.g., a television public service director, the executive director of a medical society) at this point can also be used to solicit their involvement in a variety of ways that extend beyond materials development.

Readability Testing*

Readability formulas often are used to assess the reading level of materials. Fry, Flesch, FOG, and SMOG are among the most commonly used. Applying these formulas is a simple process that can be done manually or by using a computer software program. Each method takes only a few minutes.

Typically, readability formulas measure the difficulty of the vocabulary used and the average sentence length. In addition, computer software programs analyze a document�s grammar, style, word usage, and punctuation, and assign a reading level. These formulas, however, do not measure the reader�s level of comprehension.

Readability software programs are available at computer stores. Some software programs, such as Microsoft Word, include a readability-testing function. (Note: Mention of software products does not constitute an endorsement by the National Cancer Institute.)

Researchers James Pichert and Peggy Elam suggest three principles for using readability formulas effectively:

  • Use readability formulas only in concert with other means of assessing the effectiveness of the material.
  • Use a formula only when the text�s intended readers are similar to those on whom the formula was validated.
  • Do not write a text with readability formulas in mind.

Before you choose a readability testing method, decide on an appropriate reading level for the materials you�ve written. Then use readability testing to determine whether your text corresponds to the reading level you want.

The term reading level refers to the number of years of education required for a reader to understand a written passage. Some experts suggest aiming for a level that is two to five grades lower than the highest average grade level of your intended audience to account for a probable decline in reading skills over time. Others note that a third- to fifth-grade level is frequently appropriate for low-literacy readers. Keep publications as simple as possible to increase reader comprehension of the material.

Readability Testing Methods

You can test readability easily using a formula such as Fry, Flesch, FOG, or SMOG. These tests can be done quickly to indicate any problems with the drafted text. They do not involve the intended audience.

To calculate the SMOG reading grade level of a written sample, begin with the entire written work that is being assessed, and follow these four steps:

  • Count off 10 consecutive sentences each near the beginning, in the middle, and near the end of the text.
  • From this sample of 30 sentences, circle all of the words containing three or more syllables (polysyllabic), including repetitions of the same word, and total the number of words circled.
  • Estimate the square root of the total number of polysyllabic words counted. Do this by finding the nearest perfect square and taking its square root.
  • Finally, add a constant of three to the square root. The resulting number is the SMOG grade or the reading grade level that a person must have reached to fully understand the text being assessed.

A few additional guidelines will help to clarify these instructions:

  • A sentence is defined as a string of words punctuated with a period, an exclamation point, or a question mark.
  • Hyphenated words are considered one word.
  • Numbers that are written out should also be considered, and if in numeric form in the text, they should be pronounced to determine whether they are polysyllabic.
  • Proper nouns, if polysyllabic, should be counted, too.
  • Abbreviations should be read as unabbreviated to determine whether they are polysyllabic.

Not all pamphlets, fact sheets, or other printed materials contain 30 sentences. To test a text that has fewer than 30 sentences:

  • Count all of the polysyllabic words in the text.
  • Count the number of sentences.
  • Find the average number of polysyllabic words per sentence as follows: Average = Total # of polysyllabic words                        Total # of sentences
  • Subtract the total number of sentences from 30.
  • Multiply that number by the average.
  • Add that figure to the total number of polysyllabic words.
  • Find the square root and add a constant of 3.

Perhaps the quickest way to administer the SMOG test is by using the SMOG conversion table. Simply count the number of polysyllabic words in 30 sentences (chains of 10 each from the beginning, middle, and end of the text) and look up the approximate grade level on the chart. See the sidebar Example Using the SMOG Readability Formula on the next page for an example of how to use the SMOG Readability Formula and the SMOG conversion table. In the sidebar, each of the 3 sets of 10 sentences is marked with brackets.

Readability Testing With the Intended Audience*

Other methods of evaluating reading levels and comprehension include having your intended audience pretest your materials. The WRAT or the Cloze technique can be used to do this. These types of testing are useful when you suspect that the intended audience may encounter difficulties with the material. Including pretest participants who have the same characteristics as the lowliteracy intended audience you are trying to reach is critical to the validity of your pretest results. Recruiting participants through groups or settings that include people with limited literacy skills is a logical starting point. But the only way to be sure your pretest volunteers read at the same level as your intended audience is to test their reading skills.

The Wide Range Achievement Test (WRAT) is used to measure reading levels, and the Cloze technique is used to measure comprehension. To avoid offending or causing discomfort to those whose reading ability you are testing, you can integrate a WRAT or a Cloze test into the pretest interview. For example, in a recent pretest conducted by the National Cancer Institute, the interviewers introduced the WRAT test as the last part of the pretest. They stated, "Thank you for helping with the questions on the chemotherapy booklet.We need your help with one last part�a word list. This will take only a few minutes. The word list will help us understand how difficult the words are in the chemotherapy booklet." This integrated approach spared participants the pressure or potential embarrassment of "failing a reading test."

The WRAT is based on word recognition and does not measure comprehension or vocabulary. The WRAT is an efficient way to determine reading levels and takes only a short time to administer.

The WRAT involves listening to the participant read from a prepared list of words, arranged in increasing order of difficulty. Pronouncing the word correctly shows that the reader recognizes the word. The WRAT focuses on recognition because, at the most basic level, if a person does not recognize a word, comprehension is impossible.

The test is over after the reader mispronounces 10 words. The test administrator notes the level at which the last mispronunciation occurred. The "stop" level equates to a grade level of reading skills.You can compare this level with the reading level of your intended audience to see if your pretest readers are a representative match for that audience.

The Cloze technique measures the reader�s ability to comprehend a written passage. Because it requires readers to process information, it may take up to 30 minutes to administer.

In a Cloze test, text appears with every fifth word omitted. The reader tries to fill in the blanks. This task demonstrates how well he or she understands the text. The reader�s ability to supply the correct word also reflects his or her familiarity with sentence structure.

While packaged Cloze tests are available, Leonard and Cecilia Doak�s Teaching Patients with Low Literacy Skills explains how to make up and score a Cloze test yourself, based on the materials you are pretesting. The book also discusses use of the WRAT to assess reading levels.


[Benign prostatic hyperplasia (BPH) is an enlarged prostate. Benign means noncancerous and hyperplasia means excessive growth of tissue. BPH is the result of small, noncancerous growths inside the prostate. It is not known what causes these growths, but they may be related to hormone changes that occur with aging. By age 60, more than half of all American men have microscopic signs of BPH, and by age 70, more than 40 percent will have enlargement that can be felt on physical examination.


A detailed medical history focusing on the urinary tract�kidneys, ureters (the pair of tubes that carry urine from the kidneys to the bladder), the bladder, and the urethra� allows the doctor to identify symptoms and to evaluate the possibility of infection or other urinary problems.


About half of men with BPH develop symptoms serious enough to warrant treatment. BPH cannot be cured, but its symptoms can be relieved by surgery or by drugs in many cases.

)

* Adapted from Clear and Simple: Developing Effective Print Materials for Low-Literate Readers (NIH Publication No. 95-3594), by the National Cancer Institute, 1994. Bethesda, MD. In the public domain.

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Enlightening today’s church with relevant research and insights

A Five-Finger Church Communication Strategy

Insights | Church Life & Ministry | Jul 23, 2024

close up of fist positioned for a punch - five finger church communication strategy

Effective communication is a challenge for many church leaders. Do you need a new approach to punch up your church communication strategy?

By Bryan Rose

It’s common to think your church is the only one struggling with effective communication. Or that your website is possibly the worst church website ever created. Or that you’re probably the only one who loses hours to social media distraction when trying to post a simple announcement. But the truth is, these are shared challenges many church leaders face.

In this era of over-messaging and under-communicating, it’s a normal struggle to ensure church members and attendees know how to take the next step toward growth in Christ. This shared affliction underscores the reality that there is no silver-bullet solution. Effective church communication is an art, not a science.

Here’s one approach that emphasizes the need for a focused and holistic pattern of regularly connecting your church to what matters most: a five-finger church communication strategy. Each “finger” plays a crucial role, and active participation is vital in making this approach effective.

The thumb: email blasts

Your thumb is an instrumental part of your hand. The opposable thumb is a primary anatomical separator of humans from most animals. Thumbs allow us to use tools through grasping and gripping. However, you couldn’t do anything very effectively with only a thumb. Yet most churches rely solely on the weekly email blast or newsletter as their “opposable thumb” of church communication.

research methods for communication

In today’s digital world, email communication is a must but useless by itself. Worse, when every department sends their own email blast every week, you suddenly have two hands full of thumbs. A weekly email update should, like the thumb on your hand, anchor your strategy and function to help members grasp what’s happening around the church—but only in cooperation with four other “fingers” of communication.

The pointer finger: stage announcements

Each Sunday, someone on your stage, platform, or pulpit points the church to critical events or the next steps in growing in Christ. This person either reads three minutes of announcements or carefully casts 180 seconds of visionary communication.

The difference between these two weekly moments is active engagement among the body versus continued inattention to anything more than Sunday morning worship attendance. A well-crafted and pointed video can also effectively direct someone to the right next step. Consider each Sunday morning your primary opportunity to point people to what matters most during announcement moments.

The middle finger: social media

What can you say about the middle finger that wasn’t completely obvious in middle school? On its own, the middle finger is all about making a statement. It’s often an emotional response and directly impacts a particular audience. The middle finger is more sender-centric than viewer-centered, resulting in consequences when the wrong person or group of people receives the message.

Similarly, social media posts say more about who’s posting them than who’s seeing them. Social media posts evoke emotion by design. Yet rarely is there a desired or immediate response, and honestly, when a response happens, it could be better. Think of your social media strategy as a powerful and emotional communication tool, but brace yourself if the wrong people get the message. With social media, it’s also essential to create a strategy that fits each specific platform (Facebook, Instagram, X).

The ring finger: family ministry

The wedding ring is one of the most powerful symbols in our culture today and every young pastor’s go-to baptism illustration. The ring finger stands for family, and the family is where our culture lives. Integration into the weekly rhythms of preschool, children, and student ministry is essential to any fully-formed communications strategy.

research methods for communication

Take the extra time to craft take-home moments each week in every ministry that speak to what matters most at your church. Leverage parent meetings or milestone moments to communicate directly with parents during a season in which they are most attentive. If you want your parents’ attention, get their kids excited. Think of these moments as opportunities to engage parents and caregivers in the larger story of your church’s vision.

The pinky finger: church website

What exactly does the pinky finger do but, when extended, signify a special moment? The pinky is all about savoring small doses and a specialized approach to the finer things in life.

Studies suggest 80% or more of the average users of your church website are guests looking for basic information. The other 2-20% are typically church members trying to figure out when something starts. Unfortunately, most communication teams design websites that are inverse to these realities.

We bury essential information of service time and campus location, or we use language only insiders understand. Instead of considering small engagements and a unique audience (first-time guests), many church websites become burdened by bylaws, expired announcements, and labyrinthian navigation menus. Stop and think of your church website in small doses by asking who uses it and what’s most important.

Effective church communication can be as impactful as a closed fist, utilizing all four fingers and the thumb. Consider the challenges you face in your week-to-week church communication. How can you ensure your communication strategies are making a positive impact on your church community?

For permission to republish this article, contact  Marissa Postell Sullivan .

research methods for communication

@thebryanrose

Bryan is the Chief Engagement Officer and a Senior Lead Navigator for Auxano.

research methods for communication

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  • Open access
  • Published: 17 July 2024

Psilocybin desynchronizes the human brain

  • Joshua S. Siegel   ORCID: orcid.org/0000-0002-5752-3641 1 ,
  • Subha Subramanian 2 ,
  • Demetrius Perry 1 ,
  • Benjamin P. Kay   ORCID: orcid.org/0000-0003-3628-8029 3 ,
  • Evan M. Gordon   ORCID: orcid.org/0000-0002-2276-5237 4 ,
  • Timothy O. Laumann   ORCID: orcid.org/0000-0002-0428-427X 1 ,
  • T. Rick Reneau   ORCID: orcid.org/0000-0002-0211-2482 4 ,
  • Nicholas V. Metcalf 3 ,
  • Ravi V. Chacko 5 ,
  • Caterina Gratton   ORCID: orcid.org/0000-0003-4607-7401 6 ,
  • Christine Horan 7 ,
  • Samuel R. Krimmel 3 ,
  • Joshua S. Shimony 4 ,
  • Julie A. Schweiger 1 ,
  • Dean F. Wong   ORCID: orcid.org/0000-0001-9343-8367 4 ,
  • David A. Bender 1 ,
  • Kristen M. Scheidter 3 ,
  • Forrest I. Whiting 3 ,
  • Jonah A. Padawer-Curry 8 ,
  • Russell T. Shinohara 9 , 10 , 11 ,
  • Yong Chen 11 ,
  • Julia Moser   ORCID: orcid.org/0000-0002-6219-415X 12 , 13 ,
  • Essa Yacoub 14 ,
  • Steven M. Nelson 12 , 15 ,
  • Luca Vizioli 14 ,
  • Damien A. Fair   ORCID: orcid.org/0000-0001-8602-393X 12 , 13 , 14 , 15 ,
  • Eric J. Lenze 1 ,
  • Robin Carhart-Harris   ORCID: orcid.org/0000-0002-6062-7150 16 , 17 ,
  • Charles L. Raison 18 , 19 ,
  • Marcus E. Raichle 3 , 4 , 8 , 20 , 21 ,
  • Abraham Z. Snyder   ORCID: orcid.org/0000-0002-3379-9627 3 , 4 ,
  • Ginger E. Nicol 1   na1 &
  • Nico U. F. Dosenbach   ORCID: orcid.org/0000-0002-6876-7078 3 , 4 , 8 , 20 , 22   na1  

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  • Consciousness
  • Drug development
  • Neural circuits
  • Neuroscience

A single dose of psilocybin, a psychedelic that acutely causes distortions of space–time perception and ego dissolution, produces rapid and persistent therapeutic effects in human clinical trials 1 , 2 , 3 , 4 . In animal models, psilocybin induces neuroplasticity in cortex and hippocampus 5 , 6 , 7 , 8 . It remains unclear how human brain network changes relate to subjective and lasting effects of psychedelics. Here we tracked individual-specific brain changes with longitudinal precision functional mapping (roughly 18 magnetic resonance imaging visits per participant). Healthy adults were tracked before, during and for 3 weeks after high-dose psilocybin (25 mg) and methylphenidate (40 mg), and brought back for an additional psilocybin dose 6–12 months later. Psilocybin massively disrupted functional connectivity (FC) in cortex and subcortex, acutely causing more than threefold greater change than methylphenidate. These FC changes were driven by brain desynchronization across spatial scales (areal, global), which dissolved network distinctions by reducing correlations within and anticorrelations between networks. Psilocybin-driven FC changes were strongest in the default mode network, which is connected to the anterior hippocampus and is thought to create our sense of space, time and self. Individual differences in FC changes were strongly linked to the subjective psychedelic experience. Performing a perceptual task reduced psilocybin-driven FC changes. Psilocybin caused persistent decrease in FC between the anterior hippocampus and default mode network, lasting for weeks. Persistent reduction of hippocampal-default mode network connectivity may represent a neuroanatomical and mechanistic correlate of the proplasticity and therapeutic effects of psychedelics.

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Psilocybin therapy increases cognitive and neural flexibility in patients with major depressive disorder

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Receptor-informed network control theory links LSD and psilocybin to a flattening of the brain’s control energy landscape

research methods for communication

Me, myself, bye: regional alterations in glutamate and the experience of ego dissolution with psilocybin

Psychedelic drugs can reliably induce powerful acute changes in the perception of self, time and space by agonism of the serotonin 2A (5-HT 2A ) receptor 9 , 10 . In clinical trials, a single high dose of psilocybin (25 mg) has demonstrated rapid and sustained symptom relief in depression 1 , 2 , 3 , 11 , 12 , 13 , 14 , addiction 4 , 15 and end-of-life anxiety 13 , 14 . Together, these observations indicate that psychedelics should induce potent acute (lasting roughly 6 hours) and persistent (24 hours to 21 days) neurobiological changes.

In rodent models, transient activation of the 5-HT 2A receptors by a psychedelic can alter neuronal communication in 5-HT 2A -rich regions (for example, the medial frontal lobe) and induce persistent plasticity-related phenomena 5 , 6 , 7 . Synaptogenesis in the medial frontal lobe and anterior hippocampus is thought to be key to the neurotrophic antidepressant effects of psilocybin 5 , 16 , 17 . Yet, inherent limitations of rodent models, and imperfect homology to the human 5-HT 2A receptor 18 , limit the generalizability of these assertions.

Understanding the effects of psychedelics on human brain networks is critical to unlocking their therapeutic mechanisms. In humans, during the roughly 6 hour duration of action, psilocybin increases glutamate signalling and glucose metabolism 19 , 20 , 21 , broadly decreases the power of electrophysiological signals 22 , reduces hemodynamic fluctuations 23 and decreases segregation between functional networks 24 . The drivers of these acute changes are poorly understood, particularly in the subcortex. Preliminary efforts to identify network changes in the weeks after psilocybin have yielded mixed results 25 , 26 , 27 . Persistent effects of psilocybin on clinically relevant circuits have yet to be characterized in humans.

The ventromedial prefrontal cortex and anterior and middle hippocampus are functionally connected to the default mode network (DMN) 28 , 29 . Increased FC between the hippocampus and DMN has been associated with depression symptoms 30 and decreased FC is associated with treatment 31 , 32 . These 5-HT 2A receptor rich 33 and depression associated default mode regions 34 , 35 , 36 are candidates for mediating the neurotrophic antidepressant effects of psychedelics.

Precision functional mapping uses dense repeated functional magnetic resonance imaging (fMRI) sampling 37 , 38 , 39 , 40 , 41 to reveal the time course of individual-specific intervention-driven brain changes 42 . This approach accounts for inter-individual variability in brain networks 37 and capitalizes on the high stability of networks within individuals from day to day 38 . Using precision functional mapping, we observed individual-specific acute and persistent brain changes following a single high dose of psilocybin.

Healthy young adults received 25 mg psilocybin and 40 mg methylphenidate (MTP, generic name Ritalin, dose-matched for arousal effects) 1–2 weeks apart and underwent regular MRI sessions (roughly 18 per participant) before, during, between and after the two drug doses (Extended Data Fig. 1 , Supplementary Table 1 and Supplementary Video  1 : data quality metrics for 129 total MRI visits). Dense predrug sampling familiarized participants with the scanner and established baseline variability.

Psilocybin disrupts brain connectivity

Psilocybin acutely caused profound and widespread brain FC changes (Fig. 1a ) across most of the cerebral cortex ( P  < 0.05 based on two-sided linear mixed-effects (LME) model and permutation testing), but most prominent in association networks (FC change mean (standard deviation, s.d.): association cortex 0.44 (0.03), primary cortex 0.36 (0.05)). In the subcortex the largest psilocybin-associated FC changes were seen in DMN connected parts of the thalamus, basal ganglia, cerebellum and hippocampus 29 , 43 , 44 (Fig. 1a and Extended Data Fig. 2 ). In the hippocampus, foci of strong FC disruption were located in the anterior hippocampus (Montreal Neurological Institute coordinates −24, −22, −16 and 24, −18, −16). Other large FC disruptions were seen in mediodorsal and paraventricular thalamus 45 and anteromedial caudate. In the cerebellum, the largest FC changes were seen in the DMN connected areas 44 (Fig. 1a ).

figure 1

FC change (Euclidean distance) was calculated across the cortex and subcortical structures. Effects of drug condition were tested with an LME model in n  = 6 longitudinally sampled participants over ten sessions with psilocybin and six sessions with methylphenidate (MTP) ( a and b are thresholded at P  < 0.05 based on permutation testing with TFCE; see unthresholded statistical maps in Extended Data Fig. 2 ). a , Psilocybin-associated FC change, including in subcortex. a, anterior; p, posterior; L, left; R, right. b , MTP-associated FC change. c , Typical day-to-day variability as a control to the drug conditions (unthresholded: not included in LME model). d , Average FC change in individual-defined networks. Open circles represent individual participants. FC change is larger in DMN than other networks. Rotation-based null model (spin test 62 , 97 ): ten psilocybin doses, 1,000 permutations, one-sided P spin  < 0.001, ( P spin  > 0.05 for all other networks). ** P  < 0.001, uncorrected. e , Whole-brain FC change (Euclidean distance from baseline) for all rest scans across conditions. FC change for MTP, psilocybin and day-to-day are in comparison to same-participant baseline. White dots indicate median, vertical lines indicate quartiles. LME model predicting whole-brain FC change: ten psilocybin doses (275 observations), estimate (95% CI) = 15.83 (13.50, 18.15), t (266)  = 13.39, P  = 1.36 × 10 −31 , uncorrected. For the full FC distance matrix with session labels, see Extended Data Fig. 3 . f , g , Comparison of the differences in FC change to differences in psychedelic experiences. f , Individual FC change maps and MEQ30 scores for two exemplars (see Extended Data Fig. 4 for all drug sessions). g , The relationship between whole-brain FC change and mystical experience rating is plotted for all drug sessions (psilocybin and MTP). The LME model demonstrated a significant relationship: 16 drug doses (ten psilocybin, six MTP), estimate (95% CI) = 69.78 (50.15, 89.41), t (13)  = 7.68, P  = 3.5 × 10 −6 , uncorrected. h , The relationship between FC change and MEQ30 ( r 2 ) is mapped across the cortical surface.

By comparison, MTP-associated FC changes localized to sensorimotor systems (Fig. 1b and Extended Data Fig. 2 ) and paralleled the map of day-to-day variability (Fig. 1c ) probably due to arousal effects 39 . Psilocybin-associated FC change was largest in the DMN (Fig. 1d and Supplementary Fig. 1 ; averaged across all psilocybin sessions; spin test, 1,000 permutations, one-sided P spin  < 0.001; P spin  > 0.05 for all other networks). However, MTP-associated FC change was largest in motor and action networks ( P spin  = 0.002; P spin  > 0.05 for all other networks; Supplementary Fig. 1b ).

Despite MTP and psilocybin causing similar increases in heart rate (Supplementary Fig. 2 ), the effects of psilocybin on FC were more than threefold larger than the effects of MTP (Fig. 1e ; post hoc two-sided t -test; P  = 3.6 × 10 −6 , uncorrected). The psilocybin effects also dwarfed those of other control conditions (Fig. 1e ; day-to-day change (normalized) 1; task 1.22, MTP 1.10, high head motion 1.29, psilocybin 3.52, between person 3.53; Extended Data Fig. 3 ; these effects were robust to preprocessing choices: Supplementary Figs. 3 and 4 ). To put the effects of psilocybin into perspective, it helps to consider that the mean changes in brain organization caused by the drug were as large as the differences in brain organization between different people (Fig. 1e ).

The psychedelic experience

The large amount of data collected per participant, under the individual-specific imaging model, allowed us to move beyond group-analyses and compare the subjective psychedelic experience (30-item Mystical Experience Questionnaire, MEQ30) 46 to brain function data session-by-session (Fig. 1f ). The MEQ30 is a self-assessment instrument used to measure the intensity and quality of mystical experiences, including feelings of connectedness, transcendence of time and space, and a sense of awe, with a maximum score of 150 (ref. 46 ). Across psilocybin sessions and participants, FC change tracked with the intensity of the subjective experience (Fig. 1f and Extended Data Fig. 4 ). Correlating the whole-brain FC change ( x axis) against the MEQ30 scores ( y axis) for all drug sessions (Fig. 1g ) revealed an r 2  = 0.81 (LME model predicting MEQ30 score: effect of FC change, t (13)  = 7.68; P  = 3.5 × 10 −6 , uncorrected). Head motion was not significantly correlated with MEQ30 scores (effect of framewise displacement, t (13)  = −1.26, P  = 0.23, uncorrected). Projecting the relationship between someone’s mystical experience and the corresponding FC change onto the brain (Fig. 1h , vertex-wise) showed it to be driven by association cortex, relatively sparing primary motor and sensory regions. Of the four MEQ30 dimensions (mystical, positive mood, transcendence of time and space, and ineffability), the one most strongly correlating with brain change was transcendence (for example, ‘loss of your usual sense of time or space’, r 2  = 0.86, Supplementary Fig. 5 ), however, all dimensions were highly correlated ( r  > 0.8). Repeated sampling enabled us to determine that the inter-individual variability in the effects of psilocybin in the brain was more likely related to differences in drug effects than measurement error (likelihood ratio test of participant-specific response to psilocybin, P  = 0.00245, uncorrected) 47 , 48 .

The psychedelic dimension

To examine the latent dimensions of brain network changes we performed multidimensional scaling (MDS) on the parcellated FC matrices from every fMRI scan 38 . MDS is blind to session labels (for example, drug, participant). Yet, dimension 1, which explained the largest amount of variability, separated psilocybin from other scans (Fig. 2a ), apart from one session during which the participant (P5R) had emesis 30 minutes after taking psilocybin (dark red dots on the left of Fig. 2a ). The higher score on dimension 1 associated with psilocybin, corresponded to reduced segregation between the DMN and other networks (fronto-parietal 49 , dorsal attention 50 , salience 51 and action-mode 52 , 53 ) that are typically anticorrelated with it 54 (Fig. 2b and Extended Data Fig. 5 ). To determine whether this reflects a common effect of psilocybin that generalizes across datasets and psychedelics, we calculated dimension 1 scores for extant datasets from participants receiving intravenous (i.v.) psilocybin 55 and lysergic acid diethylamide (LSD) 56 . Psychedelic treatment increased dimension 1 in nearly every participant in the psilocybin and LSD datasets (Fig. 2c ), suggesting that this is a common effect across psychedelic drugs and individuals.

figure 2

MDS blind to session labels was used to assess brain changes across conditions. a , In the scatter plots, each point represents whole-brain FC from a single 15 min scan, plotted in a multidimensional space on the basis of the similarity between scans. Dimensions 1 and 4 showed strong effects of psilocybin. The top shows scans coded on the basis of drug condition. Dark red denotes that the participant had an episode of emesis shortly after taking psilocybin. The bottom shows scans coloured on the basis of participant identity. Dimension 1 separates psilocybin from non-drug and MTP scans in most cases. See Extended Data Fig. 5 for the dimension 1–4 weight matrices. b , Visualization of dimension 1 weights. The top 1% of edges (connections) are projected onto the brain (green indicates connections that are increased by psilocybin). Cerebellar connections are included although the structure is not shown. c , Re-analysis of dimension 1 in extant datasets with intravenous psilocybin (left, ref. 55 , paired two-sided t -test of change in dimension 1 score, n  = 9, t (8)  = 2.97, P  = 0.0177, uncorrected) and LSD (right, ref. 56 , paired two-sided t -test: n  = 16, t (15)  = 4.58, P  = 3.63 × 10 −4 , uncorrected). * P  < 0.05, ** P  < 0.001, uncorrected. d , Average effects of psilocybin on network FC, shown separately for within-network integration (left) and between network segregation (right). For network integration (left), blue indicates a loss of FC (correlations) between regions within the same network. For network segregation (right), blue indicates a loss of FC (anticorrelations) to all other regions in different networks; see Extended Data Fig. 6 for a full correlation matrix. Dissolution of functional brain organization corresponds to decreased within-network integration and decreased between network segregation.

Subtraction of average FC (psilocybin minus baseline) revealed a pattern of FC change similar to dimension 1 (Fig. 2d and Extended Data Figs. 5 and 6 ). Consistent with previous psychedelics studies 24 , psilocybin increased FC between networks (particularly fronto-parietal, default mode and dorsal attention), whereas FC within networks was relatively less affected. A similar pattern of loss of segregation between brain networks is produced by nitrous oxide and ketamine 57 , suggesting that the psychedelic dimension observed here may generalize to psychedelic-like dissociative drugs.

By comparison, MTP decreased within-network FC in the sensory, motor and auditory regions (Extended Data Fig. 6 ), consistent with previous reports 58 and similar to the effects of caffeine 39 . To verify that observations in our sample ( n  = 6) were generalizable, we compared stimulant effects in our study to those in the Adolescent Brain Cognitive Development (ABCD) Study 59 ( n  = 487 taking stimulants). The effect of stimulant use in ABCD was consistent with MTP-associated FC changes in our dataset (Extended Data Fig. 6 ).

Desynchronization explains FC change

Multi-unit recording studies suggest that agonism of 5-HT 2A receptors by psychedelics desynchronizes populations of neurons that typically co-activate 60 . We proposed that this phenomenon, observed at a larger spatial scale, might account for psilocybin-associated FC change (Fig. 1 ). We observed that the typically stable spatial structure of resting fMRI fluctuations was disrupted and desynchronized by psilocybin (Supplementary Videos  2 – 7 : brain activity time courses during drug sessions for each participant). Therefore, we quantified brain signal synchrony using normalized global spatial complexity (NGSC): a measure of spatial entropy that is independent of the number of signals 61 . NGSC calculates cumulative variance explained by subsequent spatiotemporal patterns (Fig. 3a ). The lowest value of NGSC (0) means that the time course for every vertex and/or voxel is identical. The highest value of NGSC (equal to one) means that the time course for every vertex and/or voxel is independent, indicating maximal desynchronization (or spatial entropy).

figure 3

a , NGSC captures the complexity of brain activity patterns. It is derived from the number of spatial principal components needed to explain the underlying structure. Higher entropy equals desynchronized activity. On the right is variance explained by subsequent principal components for psilocybin in red, MTP in blue and no drug in grey for P6. b , Whole-brain entropy (NGSC) is shown for every fMRI scan for a single participant (P6). At right, increases during psilocybin were present in all participants. Sample sizes are provided in Supplementary Table 1 . Grey bars indicate condition means. c , Parcel entropy (computed on individual-specific parcels) within functional brain areas shows similar psilocybin-driven increases as whole-brain entropy. d , Psilocybin-associated spatial entropy (individual-specific parcels, averaged across participants) is visualized on the cortical surface. Psilocybin-associated increases in entropy were largest in association cortex. e , LSD-associated increases in spatial entropy were similar to those induced by psilocybin (using data from ref. 56 ). f , Increases corresponded spatially to 5-HT 2A receptor density 33 . In b – d , n  = 6 participants, 272 observations (scans). For e , n  = 16 participants.

Psilocybin significantly increased NGSC acutely with values returning to predrug baseline by the following session (Fig. 3b,c ). The increase in NGSC was observed at the whole-brain level (Fig. 3b ; LME model, estimate (95% confidence interval (CI)) = 0.0510 (0.0343, 0.0676), t (265)  = 6.8, P  = 2.0 × 10 −6 , uncorrected) and correlated with the subjective experience (MEQ30: Extended Data Fig. 7 ; r  = 0.80, P  = 3.52 × 10 −4 , uncorrected, after single outlier removal), whereas nuisance variables did not. Increased NGSC was also observed for individual-defined brain areas 62 (Fig. 3c ; LME model, estimate (95% CI) = 0.0149 (0.0071, 0.0228), t (265)  = 3.74, P  = 2.30 × 10 −4 , uncorrected), with the largest increases in association cortex and minimal changes in primary cortex (Fig. 3d ). Global and local desynchronization replicated in an LSD dataset 56 (Fig. 3e ) and the distribution of these effects correlated with 5-HT 2A receptor density (Fig. 3f ; bivariate correlation NGSC psilocybin to Cimbi-36 binding, r  = 0.39, P  = 1.9 × 10 −13 ; NGSC LSD to Cimbi-36 binding, r  = 0.32, P  = 4.5 × 10 −9 , uncorrected) 33 , 63 .

Task engagement reduces desynchronization

To investigate how psilocybin-driven brain changes are influenced by task states, participants were asked to complete a simple auditory–visual matching task in the scanner ( Methods , perceptual fMRI task). Participants performed this task with more than 80% accuracy during drug sessions (Extended Data Fig. 8a–c ). Engagement in the task significantly decreased the magnitude of psilocybin-associated network disruption and desynchronization (Fig. 4 ; LME model interaction of task × psilocybin: FC change P  = 5.49 × 10 −5 , NGSC P  = 4.82 × 10 −8 , uncorrected). These results were robust to scan order effects (Supplementary Fig. 6 ) and regression of evoked responses (Supplementary Fig. 7 ).

figure 4

a , Psilocybin-associated FC change from resting scans (left) and from task scans (right). b , Regional NGSC change (psilocybin minus baseline) from rest scans (left) and from task scans (right). Bar graphs on the bottom indicate the corresponding whole-brain FC change ( a ) and whole-brain NGSC values ( b ) during rest and task for baseline and drug conditions. LME models indicated an interaction of task × psilocybin on FC change ( n  = 7 with task data on psilocybin, estimate (95% CI) = −6.48 (−9.59, −3.37), t (265)  = −6.48, P  = 5.49 × 10 −5 , uncorrected) and an interaction of task × psilocybin on NGSC ( n  = 7 with task data on psilocybin, estimate (95% CI) = −0.042 (−0.056, −0.027), t (265)  = −5.62, P  = 4.82 × 10 −8 , uncorrected). Bars indicate mean and error bars indicate s.e.m.. ** P  < 0.001, uncorrected.

The reduction of psilocybin-driven brain changes during task performance seems to parallel the psychological principle of ‘grounding’: directing one’s attention externally as a means of alleviating intense or distressing thoughts or emotions. Grounding techniques are commonly used in psychedelic-associated psychotherapy to lessen overwhelming or distressing effects of psilocybin 64 . Task-related reductions in network desynchronization provide strong evidence for context-dependent effects of psilocybin on brain activity and FC 65 and fill an important gap between preclinical studies of context dependence 66 , 67 and clinical observations 68 .

Classical animal studies documented that psychedelics reduce optic tract responses to photic stimulation of the retina, indirectly reducing visual cortex activation 69 , 70 . We replicated these effects by documenting reduced task-evoked responses in primary visual cortex (Extended Data Fig. 8d–g ). To assess whether psilocybin affects the magnitude of hemodynamic responses elsewhere, we analysed evoked responses during the perceptual task in other task-related regions of interest (Extended Data Fig. 8f,g ). But the magnitudes of other evoked responses were not significantly changed by psilocybin (two-way analysis of variance of drug and participant; effect of drug: left V1 P  = 0.03, right V1 P  = 0.02, all other P  > 0.1, uncorrected).

Persistent decrease in hippocampal FC

To assess whether persistent neurotrophic and psychological effects of psychedelics might be associated with persistent FC changes after psilocybin, we compared FC changes 1–21 days post-psilocybin to pre-psilocybin. Whole-brain FC change scores were small (normalized FC change (range) of 1.05 (0.94, 1.27)), indicating that the brain’s network structure had mostly returned to baseline (Extended Data Fig. 2 ).

Atypical cortico-hippocampal connectivity has been associated with affective symptoms 30 and hippocampus neurogenesis is observed after psilocybin 6 . Further, acute decreases in hippocampal glutamate after psilocybin correlate with decreased DMN connectivity and ego dissolution 21 . Thus, we investigated whether the same region of the anterior hippocampus that showed strong acute FC change also showed persistent FC change. We observed significant FC change in the 3 week postdrug period (Fig. 5a,b ; LME mean change 0.095, P pre– post-psilocybin  = 0.0033, uncorrected). No persistent FC differences were observed post-MTP ( Methods , section ‘Persistent effects analysis’; LME ‘FC change’ 90% CI (−0.056, 0.080); equivalence δ  = ±0.086, P pre– post-MTP  = 0.77).

figure 5

a , Hippocampus FC change maps (left hippocampus; unthresholded t -maps, as in Extended Data Fig. 2 ). Acute psilocybin FC change is shown on top and persistent FC change (3 weeks after psilocybin) on the bottom. b , Each dot represents the FC change score for the anterior hippocampus for a single scan before (left) and after (right) psilocybin for every participant (coloured as in Fig. 2 ). Participants showed a post-psilocybin increase in FC change in the anterior hippocampus (LME model, pre- versus post-psilocybin; n  = 6 participants, 186 observations, estimate (95% CI) = 0.095 (0.032, 0.168), t (182)  = 2.97, P  = 0.0033, uncorrected). c , Connectivity from an anterior hippocampus seed (Montreal Neurological Institute coordinates −24, −22, −16 and 24, −18, −16) pre-psilocybin (left), post-psilocybin (middle) and persistent change (post- minus pre-) for an exemplar participant (P3). The red border on the right-most brain outlines the individual-specific DMN. A decrease in hippocampal FC with parietal and frontal components of the DMN is seen. d , Time course of anterior hippocampus minus DMN for all participants and scans (participant colours as in b ). A moving average is shown in black. e , Schematic of hippocampal-cortical circuits, reproduced from ref. 29 , CC BY 4.0 .

FC between the anterior hippocampus and DMN was decreased postpsilocybin (Fig. 5c,d ). Time-course visualization, after aligning them so that psilocybin dose was day 0, suggests that connectivity is reduced for 3 weeks following a single psilocybin dose (Fig. 5d ; AntHip-DMN FC mean (95% CI): pre-psilocybin was 0.180 (0.169, 0.192); post-psilocybin was 0.163 (0.150, 0.176)). AntHip-DMN FC values returned to pre-psilocybin baseline by the replication visit 6–12 months later, however, the smaller replication sample ( n  = 4 with one pre-psilocybin visit each) was not statistically powered to detect small changes. This observation is compelling, as it localized to the anterior hippocampus, a brain region showing substantial synaptogenesis following psilocybin 6 . Reduced hippocampal-cortical FC may reflect increased plasticity of self-oriented hippocampal circuits 31 (Fig. 5e ).

From micro- to macro-scale psychedelic effects

The synchronized patterns of cofluctuations during the resting state are believed to reflect the brain’s perpetual task of modelling reality 71 . It follows that the stability of functional network organization across day, task, MTP and arousal levels (but not between individuals), reflects the subjective stability of waking consciousness. By contrast, the much larger changes induced by psilocybin fit with participants’ subjective reports of a radical change in consciousness. The large magnitude of effects of psilocybin, in comparison to the effects of MTP, suggests that observed changes are not merely due to increased arousal or non-specific effects of monoaminergic stimulation 72 .

Our observation that psychedelics desynchronize brain activity regionally and globally provides a bridge between previous findings at the micro- and macro-scales of neuroscience. Multi-unit recording studies suggest that agonism of 5-HT 2A receptors by psychedelics does not uniformly increase or decrease firing of pyramidal neurons, but rather serves to desynchronize pairs or populations of neurons that co-activate under typical conditions 60 . Meanwhile, previous resting fMRI studies have reported a range of acute changes following ingestion of psilocybin 55 , 63 , ayahuasca 73 and LSD 56 , 74 , which broadly converge on a loss of network connectivity and an increase in global integration 24 , 75 . Disruption of synchronized activity at several scales may explain the paradoxical observation that psychedelics produce an increase in metabolic activity 19 , 20 , a decrease in the power of local fluctuations 22 , 76 and a loss of the brain’s segregated network structure 23 , 56 . This desynchronization of neural activity has been described as an increase in entropy or randomness of brain activity in the psychedelic state 77 , 78 . Our results support the hypothesis that these changes underpin the cognitive and perceptual changes associated with psychedelics.

Desynchrony may drive persistent change

The dramatic departure from typical synchronized patterns of co-activity may be key to understanding the acute effects of psilocybin and also its persistent neurotrophic effects. Changes in resting activity are linked to shifts in glutamate-dependent signalling during psilocybin exposure 21 , 79 , 80 . This phenomenon, shared by ketamine and psychedelics, engages homeostatic plasticity mechanisms 81 , 82 , a neurobiological response to large deviations in typical network activity patterns 83 , 84 , 85 . This response to novelty includes rapid upregulation in expression of BDNF , M TOR , E EF2 and other plasticity-related immediate early genes 8 , 80 , which are thought to have a key role in the antidepressant response 86 . Consistent with this notion, psilocybin produced the largest changes in the DMN, frequently associated with neuropsychiatric disorders 34 , 35 , 87 , 88 , 89 , 90 , 91 , and in a region of the anterior and middle hippocampus associated with the self 29 , 92 and the present moment 93 .

Psychedelics rapidly induce synaptogenesis in the hippocampus and cortex, effects that seem to be necessary for rapid antidepressant-like effects in animal models 7 , 17 . However, understanding the underpinnings of the behavioural effects of psychedelics requires human studies. Advances in precision functional mapping 37 , 94 , 95 and individual-level characterization enabled us to identify desynchronization of resting-state fMRI signals, connect these changes with subjective psychedelic effects and localize these changes to depression-relevant circuits (DMN, hippocampus). These analyses rely on precise characterization of an individuals’ baseline brain organization (for example, individual definition of brain areas, networks and day-to-day variability) to understand how that organization is altered by an intervention. This precision drug mechanism study was conducted in non-depressed volunteers. Verification of the proposed antidepressant mechanism of psilocybin will require precision patient studies. New methods to measure neurotrophic markers in the human brain 96 will provide a critical link between mechanistic observations at the cellular, brain networks and psychological levels.

Regulatory approvals and registrations

Written informed consent was obtained from all participants in accordance with the Declaration of Helsinki and procedures established by the Washington University in Saint Louis Institutional Review Board. All participants were compensated for their time. All aspects of this study were approved by the Washington University School of Medicine (WUSOM) Internal Review Board, the Washington University Human Research Protection Office (WU HRPO), the Federal Drug Administration (IND no. 202002165) and the Missouri Drug Enforcement Agency (DEA) under a federal DEA schedule 1 research licence and registered with ClinicalTrials.gov identifier NCT04501653. Psilocybin was supplied by Usona Institute through Almac Clinical Services.

Study design

Healthy young adults ( n  = 7, 18–45 years) were enrolled between April 2021 and March 2023 in a randomized cross-over precision functional brain mapping study at Washington University in Saint Louis (see  Supplementary Methods for inclusion and exclusion criteria). The purpose of the study was to evaluate differences in individual-level connectomics before, during and after psilocybin exposure. Participants underwent imaging during drug sessions (with MRI starting 1 h after drug ingestion) with 25 mg psilocybin or 40 mg MTP, as well as non-drug imaging sessions. Drug condition categories were (1) baseline, (2) drug 1 (MTP or psilocybin), (3) between, (4) drug 2 and (5) after. Randomization allocation was conducted using REDCap and generated by team members who prepared study materials including drug or placebo but otherwise had no contact with participants. A minimum of three non-drug imaging sessions were completed during each non-drug window: baseline, between and after drug sessions. The number of non-drug MRI sessions was dependent on availability of the participant, scanner and scanner support staff. Dosing day imaging sessions were conducted 60–180 min following drug administration during peak blood concentration 98 . One participant (P2) was not able tolerate fMRI while on psilocybin, and had trouble staying awake on numerous fMRI visits after psilocybin and was thus excluded from analysis (except for data quality metrics in Extended Data Fig. 1 ).

MTP was selected as the active control condition to simulate the cardiovascular effects and physiological arousal (that is, controlling for dopaminergic effects) associated with psilocybin 99 . Usona Institute, a US non-profit medical research organization, provided good manufacturing practices for psilocybin.

Drug sessions were facilitated by two clinical research staff who completed an approved in-person or online facilitator training programme provided by Usona Institute, as part of the phase 2 study (ClinicalTrials.gov identifier NCT03866174). The role of the study facilitators was to build a therapeutic alliance with the participant throughout the study, prepare them for their drug dosing days and to observe and maintain participant safety during dosing day visits 64 . The pair consisted of an experienced clinician (lead clinical facilitator) and a trainee (cofacilitator).

The predefined primary outcome measure was precision functional mapping (numerous visits, very long scans to produce individual connectomes) examining the effects of psilocybin on cortical and cortico- subcortical brain networks that could explain its rapid and sustained behavioural effects. Predefined secondary outcome measures included (1) assessment of hemodynamic response to evaluate how 5-HT 2A receptor agonism by psychedelics may alter neurovascular coupling, (2) assessment of acute psychological effects of psilocybin using the MEQ30 score ( Supplementary Methods ) and (3) assessment of personality change using the International Personality Item Pool-Five-Factor Model 100 . Changes in pulse rate and respiratory rate during psilocybin and placebo were later added as secondary outcome measures and personality change was abandoned because it was clear that we would not be powered to detect personality change.

Replication protocol

Participants were invited to return 6–12 months after completing the initial cross-over study for a replication protocol. This included 1–2 baseline fMRIs, a psilocybin session (identical to the initial session, except for lack of blinding) and 1–2 ‘after’ sessions within 4 days of the dose.

Participants

Healthy adults aged 18–45 years were recruited by campus-wide advertisement and colleague referral. Participants ( n  = 7) were enrolled from March 2021 to May 2023. Participants were required to have had at least one previous lifetime psychedelic exposure (for example, psilocybin, mescaline, ayahuasca, LSD), but no psychedelics exposure within the past 6 months. Individuals with psychiatric illness (depression, psychosis or addiction) based on the DSM-5 were excluded. Demographics and data summary details are provided in Supplementary Table 1 . One of the authors (N.U.F.D.) was a study participant.

Participants were scanned roughly every other day over the course of the experiment (Extended Data Fig. 1 ). Imaging was performed at a consistent time of day to minimize diurnal effects in FC 101 . Neuroimaging was performed on a Siemens Prisma scanner (Siemens) in the neuroimaging laboratories at the Washington University Medical Center.

Structural scans (T1w and T2w) were acquired for each participant at 0.9 mm isotropic resolution, with real-time motion correction. Structural scans from different sessions were averaged together for the purposes of Freesurfer segmentation and nonlinear atlas registrations.

To capture high-resolution images of blood oxygenation level-dependent (BOLD) signal, we used an echo-planar imaging sequence 102 with 2 mm isotropic voxels, multiband 6, multi-echo 5 (times to echo: 14.20, 38.93, 63.66, 88.39, 113.12 ms) 103 , repetition or relaxation time: 1,761 ms, flip angle of 68° and in-plane acceleration 104 (IPAT or grappa) of 2. This sequence acquired 72 axial slices (144 mm coverage). Each resting scan included 510 frames (lasting 15 min, 49 s) as well as three frames at the end used to provide estimate electronic noise.

Every session included two 15-min resting-state fMRI (rs-fMRI) scans, during which participants were instructed to hold still and look at a white fixation crosshair presented on a black background. Head motion was tracked in real time using Framewise Integrated Real-time MRI Monitoring software (FIRMM) 105 . An eye-tracking camera (EyeLink) was used to monitor participants for drowsiness.

Perceptual (matching) fMRI task

Participants also completed a previously validated event-related fMRI task. This was a suprathreshold auditory–visual matching task in which participants were presented with a naturalistic visual image (duration 500 ms) and coincident spoken English phrase, and were asked to respond with a button press to indicate whether the image and phrase were ‘congruent’ (for example, an image of a beach and the spoken word ‘beach’) or ‘incongruent’. Both accuracy and response time of button presses were recorded. Each trial was followed by a jittered inter-stimulus interval optimized for event-related designs. In a subset of imaging sessions, two task fMRI scans were completed following the two resting scans. Task fMRI scans used the same sequence used in resting fMRI, included 48 trials (24 congruent, 24 incongruent) and lasted a total of 410 s. In analyses, high motion frames were censored 106 and the two task scans were concatenated to better match the length of the rs-fMRI scans. Note the stimulus order in the two trials did not vary across session. The order of rest and task scans was not counterbalanced across sessions to avoid concern that task scans may influence subsequent rest scans.

Resting fMRI processing and resting-state network definition

Resting fMRI data were preprocessed using an in-house processing pipeline. In brief, this included removal of thermal noise using NORDIC denoising 107 , 108 , 109 , correction for slice timing and field distortions, alignment, optimal combination of many echoes by weighted summation 110 , normalization, nonlinear registration, bandpass filtering and scrubbing at a movement threshold of 0.3 mm to remove reduce the influence of confounds 111 . Tissue-based regressors were computed in volume (white matter, ventricles, extra-axial cerebrospinal fluid) 112 and applied following projection to surface. Task-based regressors were only applied when indicated. Details on rs-fMRI preprocessing are provided in  Supplementary Methods . Visualizations of motion, physiological traces and signal across the brain (‘grayplots’) before and after processing 113 are provided in Supplementary Video  1 .

Surface generation and brain areal parcellation

Surface generation and processing of functional data followed similar procedures to Glasser et al. 114 . To compare FC and resting-state networks across participants, we used a group-based surface parcellation and community assignments generated previously 62 .

For subcortical regions, we used a set of regions of interest 115 generated to achieve full coverage and optimal region homogeneity. A subcortical limbic network was defined on the basis of neuroanatomy: amygdala, anteromedial thalamus, nucleus accumbens, anterior hippocampus and posterior hippocampus 116 , 117 . These regions were expanded to cover anatomical structures (for example, anterior hippocampus) 31 .

To generate region-wise connectivity matrices, time courses of all surface vertices or subcortical voxels within a region were averaged. FC was then computed between each region timeseries using a bivariate correlation and then Fisher z -transformed for group comparison.

Individualized network and brain area mapping

We identified canonical large-scale networks using the individual-specific network matching approach described previously 43 , 44 , 62 . In brief, cortical surface and subcortical volume assignments were derived using the graph-theory-based Infomap algorithm 118 . In this approach, we calculated the correlation matrix from all cortical vertices and subcortical voxels, concatenated across all a participant’s scans. Correlations between vertices within 30 mm of each other were set to zero. The Infomap algorithm was applied to each participant’s correlation matrix thresholded at a range of edge densities spanning from 0.01 to 2%. At each threshold, the algorithm returned community identities for each vertex and voxel. Communities were labelled by matching them at each threshold to a set of independent group average networks described previously 62 . In each individual and in the average, a ‘consensus’ network assignment was derived by collapsing assignments across thresholds, giving each node the assignment it had at the sparsest possible threshold at which it was successfully assigned to one of the known group networks. See Extended Data Fig. 4 and Supplementary Fig. 1 for individual and group mode assignments, respectively. The following networks were included: the association networks including the DMN, fronto-parietal, dorsal attention, parietal memory, ventral attention, action-mode, salience and context networks; and the primary networks including the visual, somato-motor, somato-motor face and auditory networks.

To compute local (areal) desynchronization, we also defined brain areas at the individual level using a previously described areal parcellation approach 39 . In brief, for each participant, vertex-wise FC was averaged across all sessions to generate a dense connectome. Then, abrupt transitions in FC values across neighbouring vertices were used to identify boundaries between distinct functional areas.

To take advantage of the multilevel precision functional mapping study design, a LME model was used. Every scan was labelled on the following dimensions: participant identity (ID), MRI visit, task (task or rest), drug condition (prepsilocybin, psilocybin, MTP, postpsilocybin) and head motion (average framewise displacement). The rs-fMRI metrics (described below) were set as the dependent variable, drug (drug condition), task, framewise displacement (motion) and drug × task were defined as fixed effects, and participant ID and MRI session were random effects.

Let y ij be the rs-fMRI metric (for example, FC change score at a given vertex) for the j th observation (15 min fMRI scan) within the i th participant. The LME model can be written as:

β 0 is the intercept term.

β drug , β FD , β task and β task-by-drug are the coefficients for the fixed effects predictors.

drug ij , frame displacement ij (FD ij ) and task ij are the values of the fixed effects predictors for the j th observation within the i th group.

u 0 i represents the random intercept for the i th participant, accounting for individual-specific variability.

v 0 j represents the random intercept for the j th observation within the i th participant, capturing scan-specific variability.

ε ij is the error term representing unobserved random variation.

In MATLAB (Wilkinsonian notation), this model is expressed for every vertex Y (vertex) = fitlme(groupd, FC_Change(vertex) ~ drug + framewise displacement + task + task-by-drug + (1 |SubID) + (1 |session)).

To compensate for the implementations of this LME model on many rs-fMRI-related dependent variables, differences were highlighted when P  < 0.001. All P values reported are not corrected for multiple comparisons.

Vertex-wise FC change

FC change (‘distance’) was calculated at the vertex level to generate FC change maps and a LME model (equation ( 1 )) was used in combination with wild bootstrapping 119 , 120 and threshold-free cluster enhancement (TFCE) 95 , 121 to estimate P values for t -statistic maps resulting from the model (Figs. 1a–d and  4 ). Wild bootstrapping is an approach to permutation testing that was designed for models that are not independent and identically distributed, and are heteroscedastic.

First, a FC change map was generated for every scan by computing, for each vertex, the average distance between its FC seedmap and the FC seedmap for each of that participant’s baseline scans. As each participant had several baseline visits, FC change was computed for baseline scans by computing distance from all other baseline scans (excluding scans within the same visit). This provided a measure of day-to-day variability. Second, the distance value was used as the dependent variable y ij in the LME model to generate a t -statistic. Third, a wild bootstrapping procedure was implemented as follows. Several bootstrap samples ( B  = 1,000) were generated using the Rademacher procedure 120 , in which the residuals were randomly inverted. Specifically, a Rademacher vector was generated by randomly assigning −1 or 1 values with equal probability to the residual of each observation. By element-wise multiplication of the original residuals with the Rademacher vector, bootstrap samples were created to capture the variability in the data.

For the observed t -statistic-map and each bootstrap sample, the TFCE algorithm was applied to enhance the sensitivity to clusters of significant voxels or regions while controlling for multiple comparisons. The value of the enhanced cluster statistic derived from the bootstrap samples was used to create a null distribution under the null hypothesis. By comparing the original observed cluster statistic with the null distribution, P values were derived to quantify the statistical significance of the observed effect. The P values were obtained on the basis of the proportion of bootstrap samples that produced a maximum cluster statistic exceeding the observed cluster statistic.

The combined approach of wild bootstrapping with the Rademacher procedure and TFCE provided the method to estimate P values for our multilevel (drug condition, participant, session, task) design. This methodology accounted for the complex correlation structure, effectively controlled for multiple comparisons and accommodated potential autocorrelation in the residuals through the Rademacher procedure. By incorporating these techniques, association with psilocybin and other conditions was reliably identified amid noise and spatial dependencies.

Whole-brain FC change

For analyses in Figs. 1e,g , 2 and 4a (bottom), Extended Data Fig. 3 and Supplementary Figs. 3 , 4 and 6 , distance calculations were computed on the FC matrix using z -transformed bivariate correlation of time courses from parcellated brain areas 62 . The effects of day-to-day, drug condition, task and framewise displacement and drug × task were directly examined by calculating the distance between functional network matrices generated from each scan. Root-mean-squared Euclidean distance was computed between the linearized upper triangles of the parcellated FC matrix between each pair of 15 min fMRI scans, creating a second-order distance matrix (Extended Data Fig. 3 ). Subsequently, the average distance (reported as ‘whole-brain FC change’) was examined for FC matrices that were from the same individual within a single session, from the same individual across days (‘day-to-day’), from the same participant between drug and baseline (for example, psilocybin), from the same individual but different tasks (‘task:rest’), from the same individual between highest motion scans and baseline (‘hi:lo motion’), from different individuals (‘between person’). In the ‘high head motion’ comparison (‘hi:lo motion’ in Supplementary Fig. 3 ), the two non-drug scans with the highest average framewise displacement were labelled and compared against all other baseline scans.

A LME model (equation ( 1 )) and post hoc t -tests were used to assess statistical differences between drug conditions. A related approach using z -transformed bivariate correlation (‘similarity’ rather than distance) was also taken and results were unchanged (Supplementary Fig. 3c ).

Likelihood ratio test of participant-specific response

To test whether variability in participant-specific response to psilocybin was larger than would be expected by chance, we used a likelihood ratio test for variance of random slopes for a participant-specific response to psilocybin 48 . The difference in log likelihood ratios was compared to a null distribution of 1 million draws from a mixture of chi-squared distributions with degrees of freedom 1 and 2. We note that the likelihood ratio test of variance components is a non-standard problem 47 as the covariance matrix of the random effects is positive definite and the variances of random effects are non-negative. Finally, the test statistic for the likelihood ratio in this LME model was compared against a 50/50 mixture of two independent chi-squared distributions, each with one and two degrees of freedom, respectively.

Assessing subjective experience

Subjective experience was assessed for drug sessions using the MEQ30 46  ( Supplementary Methods ). The MEQ30 is designed to capture the core domains of the subjective effects of psychedelics (as compared to the altered states of consciousness rating scales that more broadly assess effects of psychoactive drugs 122 ) and is related to the therapeutic benefits of psychedelics. We applied a LME model across all drug sessions, similar to the one described above, but with MEQ30 total score as the dependent variable. Whole-brain FC change and framewise displacement were modelled as fixed effects, and participant was modelled as a random effect. The same model was solved using FC change from every vertex to generate a vertex-wise map of the FC change versus MEQ30.

Normalized FC change

The conditions above were compared by calculating normalized FC change scores using the following procedure: we (1) determined FC change for each condition compared to baseline as described above, (2) subtracted within-session distance for all conditions (such that within-session FC change was 0), (3) divided all conditions by day-to-day distance (such that day-to-day FC change was equal to 1). Thus, normalized whole-brain FC change values (for example, psilocybin versus base was 3.52) could be thought of as proportional to day-to-day variability.

Data-driven MDS

We used a classical MDS approach to cluster parcellated connectomes across fMRI scans, as previously described 38 . This data-driven approach was used to identify how different parameters (for example, task, drug, individual) affect similarity and/or distance between networks. MDS places data in multidimensional space on the basis of the dissimilarity (Euclidean distance) among data points, which in this case means a data point represents the linearized upper triangle of a FC matrix. Every matrix was entered into the classical MDS algorithm (implemented using MATLAB 2019, cmdscale.m). Many dimensions of the data were explored. The eigenvectors were multiplied by the original FC matrices to generate a matrix of eigenweights that corresponded to each dimension. These eigenweights were also applied to other rs-fMRI psychedelics datasets to generate dimensions scores (section ‘Other datasets’).

Rotation-based null model (spin test) for network specificity

To assess network specificity of FC change values, we calculated average FC change of matched null networks consisting of randomly rotated networks with preserved size, shape and relative position to each other 62 , 97 . To create matched random networks, we rotated each hemisphere of the original networks a random amount around the x , y and z axes on the spherical expansion of the cortical surface 62 . This procedure randomly relocated each network while maintaining networks’ sizes, shapes and relative positions to each other. Random rotation followed by computation of network-average FC change score was repeated 1,000 times to generate null distributions of FC change scores. Vertices rotated into the medial wall were not included in the calculation. Actual psilocybin FC change was then compared to null rotation permutations to generate a P value for the 12 networks that were consistently present across every participant’s Infomap parcellation. For bar graph visualization (Fig. 1 and Supplementary Fig. 1b ), networks with greater change ( P  < 0.05 based on null rotation permutations) are shown in their respective colour and other networks are shown in grey.

We used an approach previously validated to assess spatial complexity (termed entropy) or neural signals 61 . Temporal principal component analysis was conducted on the full BOLD dense timeseries, which yielded m principal components ( m roughly 80 K surface vertices and subcortical voxels) and associated eigenvalues. The normalized eigenvalue of the i th principal component was calculated as

where m is the number of principal components, and λ i and λ ′ i represent the eigenvalue and the normalized eigenvalue of the i th principal component, respectively. Last, the NGSC, defined as the normalized entropy of normalized eigenvalues, was computed using the equation:

The NGSC computed above attains values from the interval 0 to 1. The lowest value NGSC = 0 would mean the brain-wide BOLD signal consisted of exactly one principal component or spatial mode, and there is maximum global FC between all vertices. The highest value NGSC = 1 would mean the total data variance is uniformly distributed across all m principal components, and a maximum spatial complexity or a lowest FC is found.

NGSC was additionally calculated at the ‘parcel level’. To respect areal boundaries, this was done by first generating a set of individual-specific parcels in every participant (on all available resting fMRI sessions concatenated) using procedures described oreviously 39 , 62 .

NGSC maps were compared to PET-based 5-HT 2A receptor binding maps published in ref. 33 . Similarity was assessed by computing the bivariate correlation between NGSC values and 5-HT 2A binding across 324 cortical parcels from the Gordon–Laumann parcellation.

Persistent effects analysis

To assess the persistent effects of psilocybin, we compared FC changes 1–21 days postpsilocybin to predrug baseline. The FC change analysis (described above) indicated that connectivity at the whole-brain level did not change following psilocybin (Supplementary Fig. 1 ). A screen was conducted with P  < 0.05 threshold to identify brain networks or areas showing persistent effects. This analysis identified the anterior hippocampus as a candidate region of interest for persistent FC change (section ‘Baseline/after psilocybin FC change analysis’ in  Supplementary Methods ).

We assessed change in anterior hippocampus ‘FC change’ pre- versus postpsilocybin using the LME model described previously. In this model, all sessions before psilocybin (irrespective or cross-over order) were labelled as prepsilocybin and all sessions within 21 days after psilocybin were labelled as postpsilocybin.

As a control, we tested anterior hippocampus FC change pre- versus post-MTP using both the LME model, and an equivalence test. To control for potential persistent psilocybin effects, only the block of scans immediately before and after MTP were used (for example, if a participant took MTP as drug 1, then all baseline scans were labelled as ‘pre-MTP’ and all scans between drugs 1 and 2 were labelled ‘post-MTP’).

Equivalence testing (to conclude no change in anterior hippocampus after MTP) was accomplished by setting δ  = 0.5 standard deviation of FC change across pre-MTP sessions. We computed the 90% CI of change in FC change between pre- and post-MTP sessions. If the bounds of the 90% CI were within ± δ , then equivalence was determined 123 .

Other datasets

Raw fMRI and structural data published previously 55 , 56 were run through our in-house registration and processing pipeline described above. These datasets were used for replication, external validation and generalization to another classic psychedelic (that is, LSD) for the measures described above (for example, NGSC and the MDS-derived psilocybin FC dimension, dimension 1).

Using the data from ref. 55 : n  = 15 healthy adults (five women, mean age 34.1 years, s.d. 8.2) completed two scanning sessions (psilocybin and saline) that included an eyes-closed resting-state BOLD scan for 6 min before and following i.v. infusion of drug. fMRI data were acquired using a gradient-echo-planar imaging sequence, TR and TE of 3,000 and 35 ms, field-of-view 192 mm, 64 × 64 acquisition matrix, parallel acceleration factor of 2 and 90° flip angle.

Using the data from ref. 56 : healthy adults completed two scanning sessions (LSD and saline), which included an eyes-closed resting-state BOLD scan acquired for 22 min following i.v. drug infusion lasting 12 min. n  = 20 participants completed the protocol, but data were used for n  = 15 (four women; mean age 30.5, standard deviation 8.0) deemed suitable for BOLD analyses. fMRI data were acquired using a gradient-echo-planar imaging sequence, TR and TE of 2,000 and 35 ms, field-of-view 220 mm, 64 × 64 acquisition matrix, parallel acceleration factor of 2, 90° flip angle and 3.4 mm isotropic voxels.

The ABCD database resting-state functional MRI 59 (annual release v.2.0, https://doi.org/10.15154/1503209 ) was used to replicate the effects of stimulant use on FC. Preprocessing included framewise censoring with a criterion of frame displacement less than or equal to 0.2 mm in addition the standard predefined preprocessing procedures 124 . Participants with fewer than 600 frames (equivalent to 8 min of data after censoring) were excluded from the analysis. Parcel-wise group-averaged FC matrices were constructed for each participant as described above for 385 regions on inter-test in the brain.

Use of a stimulant (for example, MTP, amphetamine salts, lisdexamfetamine) in the last 24 h was assessed by parental report. Participants with missing data were excluded. Regression analysis was used to assess the relationship between FC (edges) and stimulant use in the last 24 h. Framewise displacement (averaged over frames remaining after censoring) was used as a covariate to account for motion-related effects. The t -values that reflect the relationship between stimulant use and FC were visualized on a colour scale from −5 to +5 to provide a qualitative information about effect of stimulant use on FC.

Reporting summary

Further information on research design is available in the  Nature Portfolio Reporting Summary linked to this article.

Data availability

All data from individual participants P1–P7 are available at https://wustl.box.com/v/PsilocybinPFM , with a password available on completion of a data use agreement. The ABCD data used in this report came from ABCD the Annual Release 2.0, https://doi.org/10.15154/1503209 . The ABCD data repository grows and changes over time ( https://nda.nih.gov/abcd ). The Imperial College London psilocybin and LSD datasets are available upon request.

Code availability

Data processing code for the psilocybin precision functional mapping data can be found at https://wustl.box.com/s/dmj5s3h9pxt9bcw9mm3ai9c15y756o79 . Code specific to analyses can be found at https://gitlab.com/siegelandthebrain1/Psilocybin_PFM/ . Data processing code for the ABCD data can be found at https://github.com/DCAN-Labs/abcd-hcp-pipeline . Matching task stimuli are available at https://gitlab.com/siegelandthebrain1/Psilocybin_PFM/-/blob/main/image_task_clean.zip . Software packages incorporated into the above pipelines for data analysis included: MATLAB R2019b, https://www.mathworks.com/ (including Psychtoolbox v.2.0 and Statistics and Machine Learning Toolbox v.11.6); Connectome Workbench v.1.5; http://www.humanconnectome.org/software/connectome-workbench.html ; Freesurfer v.6.2, https://surfer.nmr.mgh.harvard.edu/ ; FSL v.6.0, https://fsl.fmrib.ox.ac.uk/fsl/fslwiki ; 4dfp tools, https://4dfp.readthedocs.io/en/latest/ ; Infomap, https://www.mapequation.org ; Cifti MATLAB utilities (including spin test): https://github.com/MidnightScanClub/SCAN and 4dfp tools, https://4dfp.readthedocs.io/en/latest/ . MRI pulse sequences used to acquire the data are provided at https://gitlab.com/siegelandthebrain1/Psilocybin_PFM/-/blob/main/NP1161_MRI_sequence.pdf .

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Acknowledgements

This work was supported by the Taylor Family Institute Fund for Innovative Psychiatric Research (J. S. Siegel, T.O.L., G.E.N.); the McDonnell Center for Systems Neuroscience (J. S. Siegel, G.E.N.); the Institute of Clinical and Translational Science (G.E.N.); National Institutes of Health (NIH) grants MH112473 (J. S. Siegel, S.S., D.A.B., C.H., G.E.N.), T32 DA007261 (J. S. Siegel), NS123345 (B.P.K.), MH129616 (T.O.L.), MH121276 (N.U.F.D., E.M.G., D.A.F.), MH118370 (C.G.), NS124738 (C.G.), MH096773 (D.A.F., N.U.F.D.), MH122066 (D.A.F., E.M.G., N.U.F.D.), MH124567 (D.A.F., E.M.G., N.U.F.D.), NS129521 (E.M.G., D.A.F., N.U.F.D.) and NS088590 (N.U.F.D.); the National Spasmodic Dysphonia Association (E.M.G.); the Ralph Metzner Professorship and the Tianqiao and Chrissy Chen Institute (R.C.-H.); the Intellectual and Developmental Disabilities Research Center (N.U.F.D.); by the Kiwanis Foundation (N.U.F.D.); the Washington University Hope Center for Neurological Disorders (E.M.G., N.U.F.D.) and by Mallinckrodt Institute of Radiology pilot funding (E.M.G., N.U.F.D.). Furthermore, this study used data from the ABCD study, supported by National Institutes of Health grant no. U01DA041120. We give a special thanks to our study participants, who completed a demanding protocol with grace for the benefit of scientific inquiry. Data used in the preparation of this article were obtained from the Adolescent Brain Cognitive Development (ABCD) Study ( https://abcdstudy.org ), held in the NIMH Data Archive (NDA). This is a multisite, longitudinal study designed to recruit more than 10,000 children age 9-10 and follow them over 10 years into early adulthood. The ABCD Study is supported by the National Institutes of Health and additional federal partners under award numbers U01DA041048, U01DA050989, U01DA051016, U01DA041022, U01DA051018, U01DA051037, U01DA050987, U01DA041174, U01DA041106, U01DA041117, U01DA041028, U01DA041134, U01DA050988, U01DA051039, U01DA041156, U01DA041025, U01DA041120, U01DA051038, U01DA041148, U01DA041093, U01DA041089, U24DA041123, U24DA041147. A full list of supporters is available at https://abcdstudy.org/federal-partners.html . A listing of participating sites and a complete listing of the study investigators can be found at https://abcdstudy.org/consortium_members/ . ABCD consortium investigators designed and implemented the study and/or provided data but did not necessarily participate in the analysis or writing of this report. This manuscript reflects the views of the authors and may not reflect the opinions or views of the NIH or ABCD consortium investigators.

Author information

These authors contributed equally: Ginger E. Nicol, Nico U. F. Dosenbach

Authors and Affiliations

Department of Psychiatry, Washington University School of Medicine, St Louis, MO, USA

Joshua S. Siegel, Demetrius Perry, Timothy O. Laumann, Julie A. Schweiger, David A. Bender, Eric J. Lenze & Ginger E. Nicol

Department of Psychiatry, Beth Israel Deaconess Medical Center, Boston, MA, USA

Subha Subramanian

Department of Neurology, Washington University School of Medicine, St Louis, MO, USA

Benjamin P. Kay, Nicholas V. Metcalf, Samuel R. Krimmel, Kristen M. Scheidter, Forrest I. Whiting, Marcus E. Raichle, Abraham Z. Snyder & Nico U. F. Dosenbach

Mallinckrodt Institute of Radiology, Washington University School of Medicine, St Louis, MO, USA

Evan M. Gordon, T. Rick Reneau, Joshua S. Shimony, Dean F. Wong, Marcus E. Raichle, Abraham Z. Snyder & Nico U. F. Dosenbach

Department of Emergency Medicine, Advocate Christ Health Care, Oak Lawn, IL, USA

Ravi V. Chacko

Department of Psychology, Florida State University, Tallahassee, FL, USA

Caterina Gratton

Miami VA Medical Center, Miami, FL, USA

Christine Horan

Department of Biomedical Engineering, Washington University in St Louis, St Louis, MO, USA

Jonah A. Padawer-Curry, Marcus E. Raichle & Nico U. F. Dosenbach

Center for Biomedical Image Computing and Analytics, University of Pennsylvania, Philadelphia, PA, USA

Russell T. Shinohara

Penn Statistics in Imaging and Visualization Endeavor, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA

Department of Biostatistics, Epidemiology and Informatics, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA

Russell T. Shinohara & Yong Chen

Masonic Institute for the Developing Brain, University of Minnesota, Minneapolis, MN, USA

Julia Moser, Steven M. Nelson & Damien A. Fair

Institute of Child Development, University of Minnesota, Minneapolis, MN, USA

Julia Moser & Damien A. Fair

Center for Magnetic Resonance Research (CMRR), University of Minnesota, Minneapolis, MN, USA

Essa Yacoub, Luca Vizioli & Damien A. Fair

Department of Pediatrics, University of Minnesota, Minneapolis, MN, USA

Steven M. Nelson & Damien A. Fair

Department of Neurology, University of California, San Francisco, CA, USA

Robin Carhart-Harris

Centre for Psychedelic Research, Imperial College London, London, UK

Usona Institute, Fitchburg, WI, USA

Charles L. Raison

Department of Psychiatry, University of Wisconsin School of Medicine & Public Health, Madison, WI, USA

Department of Psychological and Brain Sciences, Washington University in St Louis, St Louis, MO, USA

Marcus E. Raichle & Nico U. F. Dosenbach

Department of Neuroscience, Washington University School of Medicine, St Louis, MO, USA

Marcus E. Raichle

Department of Pediatrics, Washington University School of Medicine, St Louis, MO, USA

Nico U. F. Dosenbach

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Contributions

The concept came from J. S. Siegel and G.E.N. The study was designed by J. S. Siegel, S.S., T.O.L., C.L.R., E.J.L., A.Z.S. and G.E.N. Data acquisition and processing were done by J. S. Siegel, S.S., T.R.R., D.P., C.H., J. S. Shimony, J.A.S., D.A.B., K.M.S., F.I.W., J.M., E.Y., S.M.N., L.V., D.A.F. and A.Z.S.. Data analysis and interpretation were carried out by J. S. Siegel, B.P.K., E.M.G., T.O.L., N.V.M., C.G., R.V.C., S.R.K., D.F.W., J.A.P.-C., R.T.S., Y.C., R.C.-H., M.E.R., G.E.N. and N.U.F.D. The paper was written and revised by J. S. Siegel, S.S., M.E.R., A.Z.S., G.E.N. and N.U.F.D. Participant 7 was author N.U.F.D.

Corresponding author

Correspondence to Joshua S. Siegel .

Ethics declarations

Competing interests.

Within the past year, J. S. Siegel has been an employee of Sumitomo Pharma America and received consulting fees from Longitude Capital. J. S. Siegel, N.U.F.D., T.O.L. and E.M.G. have submitted a provisional patent (patent no. 020949/US 15060-1787) for the use of precision functional mapping for measuring target engagement by experimental therapeutics. R.T.S. has received consulting compensation from Octave Bioscience and compensation for reviewership duties from the American Medical Association. C.L.R. serves as a consultant to Usona Institute and Novartis and receives research support from the Tiny Blue Dot Foundation. G.E.N. has received research support from Usona Institute (drug only). She has served as a paid consultant for Carelon, Alkermes, Inc., Sunovion Pharmaceuticals, Inc. and Novartis Pharmaceuticals Corp. T.O.L. holds a patent for taskless mapping of brain activity licenced to Sora Neurosciences and a patent for optimizing targets for neuromodulation, implant localization and ablation is pending. J. S. Siegel is a consultant and received stock options in Sora Neuroscience, and company that focuses on resting-state analysis. D.A.F. and N.U.F.D. are cofounders of Turing Medical Inc, have financial interest, may benefit financially if the company is successful in marketing FIRMM motion monitoring software products, may receive royalty income based on FIRMM technology developed at WUSOM and licenced to Turing Medical Inc. S.M.N., E.M.G. and T.O.L. have received consulting fees from Turing Medical Inc. D.F.W. is a consultant for Engrail Therapeutics and receives contract funds for WUSOM research studies from Eisai, Anavex and Roche. These potential conflicts of interest have been reviewed and are managed by WUSOM. The other authors declare no competing interests. All authors report no financial interest in psychedelics companies.

Peer review

Peer review information.

Nature thanks Charles Lynch, Petros Petridis and the other, anonymous, reviewer(s) for their contribution to the peer review of this work. Peer reviewer reports are available.

Additional information

Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Extended data figures and tables

Extended data fig. 1 quantifying psilocybin effects with precision functional mapping: design..

a) Schematic illustrating the study protocol of the individual-specific precision functional mapping study of acute and persistent effects of psilocybin (single dose: 25 mg). Repeated longitudinal study visits enabled high-fidelity individual brain mapping, measurement of day-to-day variance, and acclimation to the scanner. The open label replication protocol 6-12 months later included one or two scans each of baseline, psilocybin, and after drug. b) Timeline of imaging visits for 7 participants. c) Head motion comparisons across psychedelics studies 55 , 56 . Average head motion (FD, framewise displacement, in mm) off and on drug compared between our dataset and prior psychedelic fMRI studies. Unpaired two-sided t -test: n PSIL 2012  = 15, n LSD,2016  = 20, n PSIL(PFM)  = 7; off drug PSIL2012-PSIL(PFM) t (274)  = −4.57, P uncorr  = 7.33 × 10 −5 ; off drug LSD2016-PSIL(PFM) t (286)  = −4.03, P uncorr  = 7.34 × 10 −6 ; on drug PSIL2012-PSIL(PFM) t (46)  = −1.80, P uncorr  = 0.079; on drug LSD2016-PSIL(PFM) t (88)  = −0.73, P uncorr  = 0.46. Dotted line at FD of 0.2 mm. Dark gray bars indicate quartiles, light gray violins indicate distribution. * P uncorr  < 0.05, + P  < 0.1. d) Timeline for an example participant (P1). e) Participants reported significantly higher scores on all dimensions of the mystical experience questionnaire during psilocybin (red) than placebo (40 mg methylphenidate; blue). Paired two-tailed t -test, n  = 7; Mystical t (6)  = −3.64, P uncorr  = 0.011; Positive Mood t (6)  = −5.44, P uncorr  = 0.0016; Transcendence t (6)  = −4.98, P uncorr  = 0.0025; Ineffability t (6)  = −2.54, P uncorr  = 0.044. Error bars indicate SEM.

Extended Data Fig. 2 Unthresholded vertex-wise FC change maps.

T-statistic maps, resulting from the linear mixed effects (LME) model based on vertex-wise FC change (Euclidean distance from baseline scans) across the cortex and subcortical structures for every scan. Higher t values indicate a larger change from baseline (pre-drug) scans. Effects of drug condition (baseline, psilocybin, methylphenidate, post-psilocybin, post-methylphenidate), were modeled as fixed effects. For example, if drug 1 was psilocybin and drug 2 was methylphenidate, then scans between drug visits were labeled post-psilocybin and scans after drug 2 were labeled post-methylphenidate.

Extended Data Fig. 3 Functional connectivity (FC) distance and condition matrices for all fMRI scans.

Following Gratton et al. 38 , we compared FC matrices between rs-fMRI sessions to quantify contributors to variability in whole-brain FC. Under this approach, the effects of group, individual, session, and drug (as well as their interactions) are examined by first calculating the Euclidean distance among every pair of FC matrices (i.e., distance among the linearized upper triangles). a) In the resulting second-order distance matrix, each row and column show whole-brain FC from a single study visit. The colours in the matrix indicate distance between functional networks for a pair of visits (i.e., Euclidean distance between the linearized upper triangles of two FC matrices). Panels b and c demonstrate how the distance matrix was subdivided to compare different conditions. b) Black triangles represent distinct individuals. Replication protocol visits are listed at the end. c ) Task and rest scans are shown in white and orange, respectively. Note that psilocybin scans (black arrows pointing to P1 psilocybin scans in panel a are very dissimilar to no-drug scans from the same individual (left arrow; in a ) but have heightened similarity to psilocybin scans from other individuals (right arrow in a ).

Extended Data Fig. 4 Participant-specific FC change maps for drug sessions.

Individual participant methylphenidate (MTP) and psilocybin (PSIL) FC change maps. Left most column shows individuals’ functional networks. Right 3 columns show FC change maps, generated by calculating Euclidean distance from baseline seedmaps for each vertex. For each session the total score on the Mystical Experience Questionnaire (MEQ30: out of a maximum of 150) is given in the upper right corner. *P5 had an episode of emesis 30 minutes after drug ingestion during PSIL2.

Extended Data Fig. 5 Multi-dimensional scaling, dimension edge weights.

a) Group parcellation (324 cortical and 61 subcortical parcels) 31 b) Weights from the first 4 dimensions generated by multi-dimensional scaling of the full dataset. The color of each pixel in the plot represents the weight of a given edge. Dimension 1 captures the loss of network integration (on diagonal boxes) and segregation (off diagonal boxes) of psilocybin. Dimensions 2 and 3 primarily explain individual differences and do not show network patterns as clearly. Dimension 4 captures shared effects of psilocybin (PSIL) and methylphenidate (MTP) on sensorimotor systems (suspected arousal effects).

Extended Data Fig. 6 Average functional connectivity (FC) matrices by condition.

a) Group parcellation (324 cortical and 61 subcortical parcels) 31 . b) Average FC matrices and condition differences. Top left shows the group average FC adjacency matrix. Bottom left shows the effect of psilocybin, e.g. increased correlation between dorsal attention, fronto-parietal, and default mode network to each other and to other cortical, limbic, and cerebellar systems. Top right shows effect of methylphenidate. For comparison and validation, we compared methylphenidate to the main effect of stimulant use within the last 24 hours (bottom right, n  = 487 yes, n  = 7992 no) in ABCD rs-fMRI data (bottom right).

Extended Data Fig. 7 Correlations with mystical experience scores.

Comparison of MEQ30 score (y-axes) to global desynchronization (top left; NGSC change, drug minus baseline), head motion (bottom left; framewise displacement (FD) in mm), heart rate change (top right; drug minus baseline), and respiratory rate change (bottom right; drug minus baseline), for all drug sessions. Statistics ( rho , P ) are based on bivariate correlation, two-sided, uncorrected. In the case of Δ NGSC, statistics are reported before and after the removal of an outlier point (> 2 SD lower than mean, indicated by the gray arrow).

Extended Data Fig. 8 Auditory-visual matching fMRI task.

a) Schematic of auditory/visual matching task design. b) Comparison of performance (‘No Drug’ and psilocybin conditions are at ceiling). Lines indicate means and standard deviation across sessions. Number of task sessions are indicated in Supplementary Table 1 . c) Comparison of reaction time (RT). Lines indicate mean and standard deviation across all trials (48 trials per session). d) Task fMRI activation maps (beta weights) and e) contrasts (simple subtraction) using the canonical hemodynamic response function (HRF). f) Eight a priori regions of interest for timecourse analyses. g) Average timecourses from the regions of interest shown in panel f , calculated using finite impulse response model over 13 TR x 1.761 s/TR = 22.89 seconds, for all trials. Shaded area around each line indicates SEM. ANOVAN of Condition x HRF Beta (Main effect of all trials) magnitude testing effect of drug, two-sided: Left V1, F (2,40)  = 3.91, P  = 0.030; Right V1, F (2,40)  = 4.40, P  = 0.020; Left M1 hand, F (2,40)  = 0.40, P  = 0.68; Left Auditory A1, F (2,40)  = 0.22, P  = 0.81; Right Auditory A1, F (2,40)  = 0.77, P  = 0.47; Left Language, F (2,40)  = 0.025, P  = 0.98; Left DMN, F (2,40)  = 1.15, P  = 0.33; Right DMN, F (2,40)  = 0.14, P  = 0.87. * P  < 0.05. P-values are uncorrected for multiple comparisons.

Supplementary information

Supplementary information.

This file contains Supplementary Table 1, Figs. 1–7 and Methods.

Reporting Summary

Peer review file, supplementary video 1.

Quality control plots for every fMRI scan. For each participant (P1, P3–P7, concatenated) the quality control plots are concatenated in the order that the scans were acquired (Extended Data Fig. 1). The top plot shows head position (frame-by-frame, relative to frame 1) separated into x , y , z translation and x , y , z rotation (six parameters). The second plot from the top shows DVARS, which index the rate of change of fMRI signal across the entire brain at each frame of data. The D refers to the temporal derivative of time courses, and VARS refers to the root-mean-square variance over voxels. The third plot shows head motion measured as FD (framewise displacement) in mm. Underneath in the fourth row, the time course for the whole-brain grayordinates (cortex on top, subcortex on the bottom) are shown before preprocessing (known as ‘grayplot’ or ‘carpet plot’). The fifth row shows the same grayordinates, but after preprocessing (bandpass filtering, removal of nuisance signals by regression, and smoothing at 4 mm full-width at half-maximum). The vertical black lines or bars in the grayplots indicate these data frames that were censored due to excessive head motion. At the end, quality control plots are compared to physiology (heart rate, respiratory rate) plots for every session in which physiological monitoring data were acquired.

Supplementary Video 2

Time series of fully preprocessed resting-state fMRI (rs-fMRI) data (roughly 9 min), taken from the first resting scan of the MRI session. Frame-by-frame rs-fMRI data, excluding high head motion frames (FD > 0.3), are shown for the drug scans (psilocybin, MTP) for each participant (P1, P3–P7).

Supplementary Video 3

Supplementary video 4, supplementary video 5, supplementary video 6, supplementary video 7, rights and permissions.

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