application letter for employment as a marketer

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

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Block Format

Copy this text for your Marketing cover letter!

123 Fictional Avenue New York City, NY 76208 (123) 456-7890

June 15, 2023

Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208

Dear Mr. Suzuki:

With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.

At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.

Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.

At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.

Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.

Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Marketing Coordinator Cover Letter Example

Copy this text for your Marketing Coordinator cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208

Dear Ms. Sharma:

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.

Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.

I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.

Luna Torres

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Copy this text for your Marketing Intern cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208

Dear Mr. Santos:

The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.

As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.

In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.

I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.

At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.

Matias Suarez

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Copy this text for your Marketing Assistant cover letter!

123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890

December 12, 2023

David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814

Dear Mr. King:

Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.

Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.

Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.

Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.

I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Copy this text for your Marketing Director cover letter!

123 Fictional Avenue Portland, OR 33101 (123) 456-7890

Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101

Dear Ms. Allen:

A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.

For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.

Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.

I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.

The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.

Elena Volkov

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Marketing cover letter examples

You’re creative, organised and adaptable; you’re perfectly suited to the challenges of the marketing industry.

Now you just need to prove it to the recruiter with an engaging cover letter that highlights your achievements and most impressive statistics.

Below, we’ll share some marketing cover letter examples, along with a whole host of top tips to help you make your case.

CV templates 

Marketing cover letter example 1

Build your CV now 

Marketing cover letter example 2

Marketing cover letter example 3

These 3 Marketing cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Marketing cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Marketing cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Marketing cover letter

Your Marketing cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing cover letter templates

Copy and paste these Marketing cover letter templates to get a head start on your own.

I am thrilled to apply for the Marketing Assistant role at Style Clothing as it presents a compelling opportunity to leverage my creative mindset and data-driven approach to assist in crafting captivating marketing campaigns that resonate with your diverse customer base.

During my undergraduate degree in Marketing, I gained proficiency in market research tools such a UpMarket and Google Analytics which would allow me to support the marketing team in creating targeted campaigns and identifying emerging trends. With a keen eye for design and a deep understanding of consumer behaviour, I successfully managed social media accounts for the University of Manchester Student’s Union, increasing their engagement rates by 40% through strategic content planning and interactive campaigns. Additionally, I have experience providing exceptional customer service, acting as the first point of contact for clients at Seasons Furniture during a 3-month summer internship.

I am eager to contribute my skills and passion for marketing to elevate your brand’s presence in the market and would be available for an interview at your earliest convenience.

Kind regards,

Michelle Stainton

Hi Courtney,

I am excited to apply for the Marketing Associate position at Clean Cosmetics. With my innovative 15+ year career in delivering successful multi-channel marketing strategies for sustainable brands in the cosmetics and fashion industries, I am confident that my versatile marketing expertise aligns perfectly with the role.

In my current position as a Marketing Associate at Float Clothing, I have been instrumental in driving go-to-market strategies for new products, contributing to an impressive annual growth rate of 8.5%. By conducting comprehensive market research, I identified emerging trends and consumer preferences, leading to successful social media and email marketing campaigns that achieved a 20% growth in online sales within six months. Additionally, I actively monitor campaign performance metrics, optimising engagement rates and customer acquisition costs to maximise return on investment. I take pride in my ability to create compelling content and foster positive brand sentiment within the online community, which resulted in a 50% increase in website traffic during the launch of a sustainable capsule collection.

I am available for an interview at your earliest convenience to discuss how my skills and achievements can contribute to your company’s marketing success.

Farzaneh Abdul

I hope this email finds you well.

I am writing to submit my application for the position of Marketing Manager at Sussex University. As an experienced marketing professional with 20 years’ experience in the education sector, I am confident in my ability to drive the university’s brand awareness.

In my current role as Marketing Manager at Homerton College, I spearheaded a comprehensive rebranding campaign, resulting in a 25% increase in inquiries from prospective students. Through data-driven market research and competitor analysis, I identified new target demographics and successfully launched targeted campaigns, leading to a 30% growth in enrolment for niche programs.

As a marketing leader, I thrive in collaborating with cross-functional teams, and my project management skills have ensured the successful execution of large-scale events, such as open days, attracting over 1,000 attendees.

I am excited about the opportunity to contribute my strategic vision and data-driven approach to the team at Sussex University and I am available for an interview at your earliest convenience.

Writing an impressive cover letter is a crucial step in landing a job in Marketing, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Marketing Executive Cover Letter Example [w/ Samples for 2024]

You've fine-tuned your skills since those early days of drafting mock ad campaigns in your college dorm.

Marketing was always your passion, and now you're geared up to dive into the industry headfirst as a full-fledged marketer.

It’s an exciting journey.

But there's a little hitch.

Crafting that perfect cover letter seems like trying to nail a brand's voice on the first try. You're staring at that empty document, waiting for the right words, feeling like you've hit a marketer's version of writer's block.

But guess what? We've got your back!

In this article, we're going to guide you, bit by bit, to marketing yourself like a pro.

We're delving into:

• What Sets Apart a Stellar Marketing Executive Cover Letter
• 5 Steps to Drafting the Ultimate Marketing Executive Cover Letter
• 3 Key Cover Letter Tips for Marketing Executives

... and so much more!

Ready to get your pitch perfect? Let's lay it all out! 

Marketing Executive Cover Letter Example

5 Steps for an Amazing Marketing Executive Cover Letter

You've seen what a killer marketing executive cover letter looks like, and guess what? You're more than ready to write your own .

Just follow some simple steps, and you'll craft a cover letter that'll make hiring managers sit up and take notice. 

Ready to roll up those sleeves and get to it? Let's go!

#1. Put Contact Information in the Header

Kick off your marketing executive cover letter with all your contact details. Stick them in the header, just like you do on your resume . 

Here’s what to include here:

• Full Name. Your name should always be front and center at the top.
• Job Title. Clearly state the marketing role you're applying for. The hiring manager is likely hiring for multiple roles, so being specific helps everyone.
• Email Address. Use a professional and straightforward email. Your whimsical email from years ago won't cut it (e.g., swap out "[email protected]" for "[email protected]" ).
• Phone Number. Give an accurate number, and if you're eyeing an overseas role, don't forget the dialing code.
• Location. Your city and country are usually enough. If you’re open to remote work or relocating, make that clear.
• Relevant Links (optional). Feel free to add any important links, like your LinkedIn profile.

Once you’ve got your contact details sorted, it's time for the hiring manager.

Here’s what to list:

• Company Name. Note down the company you're interested in.
• Hiring Manager’s Name. If you can, find and list the name of the department’s hiring manager. Check the job listing, company website, or LinkedIn.
• Location. List the city and country, especially if it’s an international company. You can be more specific with a street address if you want.
• Date (optional). You can add the date you're writing the cover letter for an extra professional touch.

#2. Address the Hiring Manager

After you've nailed down your own and the hiring manager's contact details, it's time to start the actual cover letter. 

But wait, who are you writing to? This isn’t the time to settle for the overused "To Whom It May Concern."

Believe it or not, the way you address your cover letter can set the tone for the rest of it. A personal address shows you've done some digging and that you care about this role.

First up, do your homework. Look at the job ad, the company's website, or their LinkedIn page to find the hiring manager's name and email for the marketing department you're interested in.

If you find their name, respectfully address them. We suggest using "Mr." or "Ms." followed by their last name. If you're not sure about their gender, just use their full name. Like so:

• Dear Mr. Johnson
• Dear Emily Johnson

However, if you've searched high and low and still can't find the hiring manager's details, don't stress. You can address the letter to the department or the company. For example:

• Dear Marketing Team
• Dear Marketing Department
• Dear Head of Marketing

Remember to avoid these common mistakes as you write your cover letter.

#3. Write an Eye-Catching Opening Statement

The truth is that hiring managers are swamped. They'll skim your cover letter in mere seconds to decide if it's worth a full read.

So writing an attention-grabbing opening paragraph is where you can make or break your chances of impressing the hiring manager from the get-go.

Start by stating why you're writing . For example, if you’re responding to a job ad or following up on a referral, be upfront. Show your passion and sprinkle in some of your expertise right off the bat.

It’s not enough to say, "I'm passionate about marketing." Prove it. Have you aced a marketing certification or increased website traffic in your past role?

This is just the spot to mention your standout skills or achievements that relate to the job. The opening paragraph sets the tone for the rest of your marketing cover letter, so make those first lines compelling and packed with the 'wow' factor.

#4. Use the Cover Letter Body for the Details

Alright, you've nailed the opening paragraph. Great start! 

Now, let’s talk about the body of your cover letter. This is your stage, your moment to shine by diving deep into why you're the perfect fit for the job.

First things first: your cover letter isn't just a repeat of your marketing executive resume . Think of it as a platform to elaborate on your top skills and experiences in a way that your resume can't. 

Have you got an employment gap in your job history, or are you in the midst of a career change ? This is where you can give it some context.

Then, show that you've done your homework. Mention how your skills align not just with the role but also with the company culture. Are they all about innovation? Talk about how you love to think outside the box and give an example of how you've done so in the past.

Last but not least, keep the job ad close by when writing. Tailor each point in the body to match the qualifications and skills the employer is after. For example, if they’re looking for someone adept at content marketing, focus on the successful campaign you spearheaded that boosted engagement rates.

The body of your cover letter is where you make your strongest case. It lets you connect the dots for the hiring manager and paints a picture of what you can bring to the table.

#5. Wrap It Up and Sign It

Closing your cover letter the right way is like a strong call to action in a killer marketing campaign. It’s your last chance to leave a positive impression and make the hiring manager remember you.

Begin by summarizing your skills and experiences that make you a perfect match for the marketing executive role. This is your final pitch, so make it count. Keep it brief but impactful, focusing on the most important things you bring to the table.

Next, it's time for a call to action. Encourage the hiring manager to contact you to discuss your application further. This not only shows initiative but also leaves the door open for them to engage with you.

Wrap it up with a professional closing line, followed by your full name. It goes something like this:

I'm available to chat at the email or phone number provided to discuss my application further. I am eager to delve into the specifics at your convenience.

Warm regards,

If "Warm regards" feels a bit stale, other good options include:

• Best regards,
• Yours truly,
• Thank you for your time and consideration.

Looking for more inspiration for your marketing cover letter? Try these cover letter examples !

3 Essential Marketing Cover Letter Tips

You're up to speed on cover letters, so let's elevate yours with some top-notch tips for marketers. 

Believe us, these are worth your time:

#1. Match Your Resume

Your marketing executive cover letter should mirror the precision of a well-planned campaign. Ensure it complements your resume in style and format; you wouldn’t want it to come off as scattered or off-brand. 

Have your details aligned crisply on the page and maintain a uniform font throughout. Just like setting up a catchy ad layout, mind those margins and spacings. And always aim for a cover letter that wraps up neatly within a page .

Or Use A Cover Letter Template Instead

Short on time?

Use our free resume builder to create the best marketing executive resume, and grab one of our cover letter templates to match your whole application. 

Created in collaboration with global hiring managers, they hit every industry mark. Get a cover letter that matches your resume seamlessly. 

No fuss, all professionalism.

#2. Mention Skills And Other Keywords

When you're crafting your marketing executive cover letter, don't overlook the power of keywords .

List the terms listed in the job ad that outline the skills and qualities the company values. This shows the hiring manager that you've paid attention to what they're looking for. You're not just sending out generic cover letters to every marketing job out there.

Incorporating these keywords also helps guide the hiring manager's eyes to what they care about most. For example, if the job ad asks for "SEO expertise". If you've got it, make sure to flaunt it right there in your cover letter. This makes the hiring manager’s job easier, and it sets you apart as someone who has the most important skills for the role.

So, take a few minutes to review that job ad one more time. Pick out the key skills and qualifications you’ve got, then weave them naturally into your cover letter. Hiring managers will appreciate the effort, and it'll make you a stronger candidate overall.

#3. Proofread The Final Draft

Proofreading isn't just the last step; it's a crucial one. A single typo can ruin the strong impression you've worked so hard to make. 

Most hiring managers will toss out an application over minor mistakes. After all, who wants to hire a candidate who lacks attention to detail and doesn’t care enough to proofread their job application? So don't let a spelling mistake be the reason you miss out on a great opportunity.

Start by reading your cover letter multiple times and checking each line carefully. A fresh set of eyes can also catch things you might've missed, so consider asking a friend to read it over.

Spell-check tools are another great way to catch sneaky errors. A popular option is Grammarly , which does more than just flag typos—it can even help with tone and style. With these strategies in place, you're well on your way to a flawless cover letter.

Key Takeaways

And that’s all there is to making the perfect marketing executive cover letter!

We hope our guide helped you create a job-winning cover letter of your own.

But before we part ways, here are some key takeaways from our article:

• Always start your marketing executive cover letter by including your and the hiring manager’s contact information at the top. Make sure this information is factual since a single typo could mean a missed opportunity.
• The opening paragraph of your cover letter needs to grab the hiring manager’s attention without giving away too much. It’s your elevator pitch, so keep it short and compelling.
• Use the body of your cover letter to go into detail about everything your resume can’t cover. Mention relevant skills, qualifications, and experiences that align with the job ad.
• Present yourself like a pro by matching the documents in your job application. Instead of adjusting margins and font sizes from scratch, you can just pick templates from a resume builder and complete your application in minutes.

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Professional Sales And Marketing Cover Letter Examples for 2024

Your sales and marketing cover letter must immediately grab the hiring manager's attention. Highlight your ability to increase revenue and expand market presence. Demonstrate your understanding of effective promotional strategies. Your cover letter should reflect your passion for engaging and retaining customers.

Cover Letter Guide

Sales And Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales And Marketing Cover Letter

Key Takeaways

Crafting the perfect sales and marketing cover letter can be daunting, especially when you've realized it's a required step to land your dream job. You know it's not just a repeat of your resume—it's your chance to spotlight that crowning professional achievement that you're immensely proud of, packaged as an engaging narrative. With the fine line between formal and unique, and the need to keep it concise within one page, the challenge is to craft a letter that stands out without falling into the trap of overused clichés. Let's dive into how you can turn this document into a compelling story of your success.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your sales and marketing cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your sales and marketing cover letter to land the job.

Let the power of Enhancv's AI work for you: create your sales and marketing cover letter by uploading your resume.

If the sales and marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales And Marketing resume guide and example
• Social Media Specialist cover letter example
• Social Media Marketing cover letter example
• Brand Marketing Manager cover letter example
• Assistant Brand Manager cover letter example
• Communications Officer cover letter example
• Analytics Manager cover letter example
• Telemarketing cover letter example
• Content Editor cover letter example
• Community Manager cover letter example
• Affiliate Marketing cover letter example

Sales And Marketing cover letter example

Carter Andrade

İskenderun, Turkey

+1-(234)-555-1234

[email protected]

• Illustration of key achievements: The cover letter effectively highlights specific accomplishments, such as leading a financial remodel and securing operational bids ranging from $500k to $45M, which provides concrete evidence of the candidate's capabilities.
• Results-oriented language: Use of quantifiable outcomes, like growing the client base by 50 new accounts, demonstrates the applicant's impact on the company's growth and their focus on achieving tangible results.
• Alignment with the company's goals: The candidate expresses enthusiasm for contributing to the prospective employer's success, suggesting alignment with the company's objectives and enthusiasm for the role.

What should your sales and marketing cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your sales and marketing cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your sales and marketing cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and sales and marketing cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your sales and marketing cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a sales and marketing cover letter

Header with Contact Information: Includes your name, address, phone number, and email, so the recruiter can quickly identify you and know how to reach you. For sales and marketing roles, making it easy for someone to contact you mirrors the accessibility you would offer clients.

Opening Greeting: Address the recruiter or hiring manager by name if possible, showing attention to detail and personalization, which is crucial in sales and marketing for establishing a rapport.

Introduction: Briefly state your purpose for writing, your current role, and a standout achievement that aligns with the key needs of a sales and marketing position, like surpassing sales targets or executing successful campaigns.

Body of the Letter (Experience and Skills): Elaborate on relevant experiences, specific sales and marketing skills, and successful strategies you've employed in past roles to demonstrate your competence and how you’d bring value to the company’s objectives.

Closing and Call to Action: End your cover letter with a proactive statement expressing your enthusiasm for the opportunity, and suggest the next steps or indicate your intent to follow up, showcasing your assertiveness and drive, which are integral to sales and marketing positions.

Key qualities recruiters search for in a candidate’s cover letter

• Demonstrated track record of sales achievements: Recruiters look for quantifiable success in meeting or exceeding sales targets as it directly indicates a candidate's effectiveness in selling products or services.
• Strong communication and interpersonal skills: These are critical for interacting with clients, understanding their needs, and building lasting relationships.
• Knowledge of sales techniques and marketing strategies: An understanding of methodologies like consultative selling or inbound marketing shows that the candidate can effectively attract and convert leads.
• Experience with CRM and sales software: Proficiency in tools like Salesforce or HubSpot is important for managing customer relationships and sales processes.
• Ability to analyze market trends and adapt strategies: Being able to respond to changing market conditions signifies that a candidate can help a company stay competitive.
• Creativity and problem-solving abilities: The capacity to craft innovative solutions and tailor pitches to diverse clients is vital for standing out in crowded markets.

How to address hiring managers in your sales and marketing cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your sales and marketing cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Leader,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title],

How to start your sales and marketing cover letter introduction

The opening paragraph of your sales and marketing cover letter can seem like a real enigma.

Where do you start writing ?

In your sales and marketing cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Choosing your best achievement for the middle or body of your sales and marketing cover letter

Now that you have the recruiters' attention, it's time to write the chunkiest bit of your sales and marketing cover letter .

The body consists of three to six paragraphs that focus on one of your achievements.

Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).

Another excellent idea for your sales and marketing cover letter's middle paragraphs is to shine a light on your unique professional value.

Write consistently and make sure to present information that is relevant to the role.

Final words: writing your sales and marketing cover letter closing paragraph

The final paragraph of your sales and marketing cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your sales and marketing cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Lacking experience: here's how to write your sales and marketing cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your sales and marketing cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your sales and marketing cover letter:

• Always make sure your sales and marketing cover letter is tailored to the role you're applying for to make a good impression on recruiters;
• In your sales and marketing cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
• Focus your sales and marketing cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
• Ensure your sales and marketing cover letter closing statement isn't generic and includes either a call to action or a promise;
• If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Choosing a Marketing Career Path

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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

Download Free

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You're all set!

Click this link to access this resource at any time.

How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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Marketing Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Marketing Manager Cover Letter

• Cover Letter Text Examples

A great marketing manager cover letter can make all the difference during the job hunt. To create a lasting impression on potential employers, feature accomplishments demonstrating your marketing expertise and leadership capabilities. Showcase your ability to execute high-impact campaigns in alignment with target audiences. This guide provides cover letter examples and expert tips to help you land your next big job opportunity.

Marketing Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great marketing manager cover letter that stands out from the competition, use the same approach you would to any campaign or branding initiative. Start by identifying what content will resonate with your target audience. Research the company you’re interested in and carefully analyze the job description. By tailoring your document towards each opportunity, your application is sure to generate interviews on the open market. Below, we’ll provide additional guidance to help you craft each section of your marketing manager cover letter:

1. Contact information and salutation

List all essential contact information at the top of your marketing manager cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as these types of greetings are largely considered outdated.

2. Introduction

Making a strong first impression on your marketing manager cover letter is essential for grabbing the attention of potential employers. The best way to accomplish this is by leading with a powerful introduction. Highlight your years of experience and key qualifications that match the organization’s needs. Anchor your paragraph with one of your most impressive marketing achievements to immediately show prospective employers that you have a proven track record of success.

In the example below, the candidate draws attention to a key marketing campaign they led for a major airline. The size of the company makes the increase in online sales conversions all the more impressive. Featuring tangible examples of your prior success will greatly enhance the impact of your marketing manager cover letter.

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. During my time with West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which increased online sales conversions by 25%. I can achieve similar success for your clients in this role.

3. Body paragraphs

Continue to describe your professional experience and accomplishments in the body paragraphs of your marketing manager cover letter. Start by mentioning something specific about the company’s reputation or culture and why this draws you to apply for the position. Feature a mix of marketing achievements that demonstrate your industry expertise and leadership skills, preferably backed by hard numbers and data.

For example, notice how this marketing manager prioritizes key aspects of their career. First, they effectively demonstrate how their expertise in brand messaging aligns with the organization’s needs. They proceed to paint a clear picture of their marketing background using KPIs and eye-catching monetary figures. Using this approach is a great way to add depth to your marketing manager cover letter.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity. As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 20%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% ROI on average for marketing campaigns
• Analyzed KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on DEI

4. Marketing manager skills and qualifications

Featuring a long list of skills isn’t the right approach for a marketing manager cover letter, as most of this information should already be captured on your resume. Instead, you should use this opportunity to show hiring managers how you’ve utilized key skills from the job description in your career. Below, you’ll find a range of potential keywords to consider featuring on your marketing manager cover letter:

5. Closing section

End your marketing manager cover letter on a strong note with a call to action (CTA) that invites the hiring manager to bring you in for an interview. This displays a sense of confidence and your genuine interest in the opportunity. Be sure to thank the hiring manager for their time and consideration in the last sentence.

I look forward to speaking with you further about how my marketing experience within the craft beer industry can help accelerate your brand growth. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Best regards,

Aliya Jackson

Marketing Manager Cover Letter Tips

1. highlight your industry knowledge and marketing expertise.

To effectively market a product or drive brand awareness, you need to have a keen understanding of what approach will resonate with target audiences. As you build your marketing manager cover letter, highlight your deep industry knowledge using key achievements from your career. In the example below, the candidate emphasizes how their success within the craft beer space could be a strong asset to the company they’re targeting:

• Vanguard Brewing Company’s reputation as an innovator within the craft beer space draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

2. Quantify your marketing achievements

The best way to demonstrate the impact of your marketing efforts is by incorporating KPIs, monetary figures, and hard data into your cover letter. That said, it’s important to be tactical to fully leverage these numbers to your advantage. In the example below, the applicant makes a point to highlight the size of the airline, which makes the 25% increase in online sales conversions all the more impressive:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 25%

3. Feature your leadership capabilities

It’s important to highlight your leadership experience when applying for any type of manager position. In addition to your marketing expertise, employers also want to see you’re the ideal culture fit for their organization. In the example below, the candidate demonstrates their ability to collaborate effectively with clients, marketing teams, and cross-functional groups, a core aspect of being a successful marketing manager:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed  Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50% to 250% increases in page views
• Interfaced with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

Marketing Manager Text-Only Cover Letter Templates and Examples

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Los Angeles, CA 12345 | LinkedIn

January 1, 2024

Celia Alvarez Senior Hiring Manager Cadence Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. At West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which contributed to a 25% increase in online sales conversions. I can achieve similar success for your clients in this role.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity . As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of landing page, and increased sales conversions by 25%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I’d like to set up an interview to discuss how my expertise in brand messaging could be an asset to your team. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Joseph Corbin

Aliya Jackson Marketing Manager | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hector Santos Senior Hiring Manager Vanguard Brewing Company (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing manager position with Vanguard Brewing Company. As you can see from my attached resume, I have over eight years of experience developing and implementing digital marketing strategies within the craft beer industry. I can provide valuable insights to help strengthen your digital presence and market share in this role.

Vanguard Brewing Company’s reputation as an innovator within the craft beer space is what draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

• Defined overarching digital marketing strategy for a craft beer company with over 20 products, including paid search campaigns and social media initiatives
• Partnered with the digital marketing manager and advertising teams to establish brand identity and differentiate craft beer products in a crowded marketplace
• Increased engagement on Instagram by 50% and grew audience from 25,000 to 800,000 followers in two years

Allison Rosenberg Marketing Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

Hideo Araki Senior Hiring Manager Ramstead Marketing Inc. (987) 654-3210 [email protected]

Dear Mr. Araki:

I’m reaching out to apply for the marketing manager role with Ramstead Marketing Inc. During my time with Alliance SEO Solutions, I led high-impact digital and brand marketing campaigns for enterprise client accounts valued at up to $5 million. As the new marketing manager, I can achieve similar results for your clients.

Ramstead Marketing Inc’s reputation for its creative marketing solutions draws my interest in this opportunity. As a marketing manager with over 10 years of experience, I’ve built and managed dynamic teams to drive market penetration across untapped verticals. My leadership capabilities would be an asset to your company based on previous successes:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive search engine optimization (SEO), resulting in 50% to 250% increases in page views

I would like to schedule an interview to provide more insights into how my leadership experience can help your marketing team excel. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Allison Rosenberg

Marketing Manager Cover Letter FAQs

Why should i submit a marketing manager cover letter -.

Although not every job application will require a cover letter, submitting one can increase your odds of landing the interview. This is an opportunity to make a strong introduction and express your genuine enthusiasm for the position. It also allows you to speak more directly about how your marketing skills can create value for the organization you’re applying to, differentiating you from the competition.

How do I make my marketing manager cover letter stand out? -

To make a lasting impression on the hiring manager, you need to highlight the nuances of your marketing experience. Avoid generic descriptions and mundane job responsibilities. Instead, showcase how your marketing strategies and campaigns have positively impacted brand awareness, digital presence, and growth.

How long should my cover letter be? -

It’s normally best to keep your cover letter brief, limited to no more than three or four paragraphs. This ensures that the reader focuses on your strongest marketing qualifications and achievements. Providing too much detail might overwhelm the hiring manager and send a message that you can’t market yourself effectively.

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Marketing Officer Cover Letter Examples

Use these Marketing Officer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Marketing officers are responsible for developing and executing marketing plans and campaigns. They work with a variety of teams, including sales, advertising, and public relations, to create and deliver messages that promote their company’s products or services.

In order to be successful, marketing officers need to be creative, strategic, and analytical. They also need to be able to communicate effectively with a variety of people.

Use these examples to write a marketing officer cover letter that showcases your skills and experience.

Formal/Professional Writing Style Example

With a strong background in marketing and a passion for driving business growth, I am confident that my skills and experiences make me a perfect candidate for this role.

I hold a Bachelor’s degree in Marketing and have over five years of experience working in various marketing roles, focusing on both traditional and digital channels. My most recent position as a Senior Marketing Executive has allowed me to develop a comprehensive understanding of content creation, SEO, social media management, and advertising campaigns. With proven success in increasing brand awareness and generating leads, I believe that my creativity, strategic thinking, and strong analytical skills would make me a valuable asset to your team.

Collaboration and effective communication are vital aspects of my work ethic, which is evident in my role as project lead for multiple successful marketing campaigns. One of my proudest achievements was spearheading a digital campaign that resulted in a 50% increase in website traffic and a 25% increase in sales for our company. I have a proven track record of identifying opportunities for improvement and working towards the organization’s objectives.

In addition to my marketing expertise, I have a strong ability to multitask and adapt to changes, making me an excellent fit for a dynamic organization such as yours. I am eager to contribute my skills and passion for marketing to your company and help drive its continuing success.

Thank you for considering my application. I am excited about the opportunity to discuss further how my knowledge and skills can benefit your organization. Please find my resume attached for your review. I look forward to the opportunity to speak with you soon.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from XYZ University with a Bachelor of Business Administration in Marketing, I am eager to apply my knowledge, enthusiasm, and creativity to contribute to the success of your esteemed organization.

During my time at XYZ University, I was involved in several marketing projects and internships that have allowed me to gain practical experience in a variety of marketing tasks such as social media management, content creation, market research, and campaign planning. Furthermore, I served as the Marketing Officer for the university’s Business Club, successfully raising awareness and increasing membership by 25% through innovative promotional strategies and events. My passion for marketing is demonstrated through my strong academic performance, earning placement on the Dean’s List for three consecutive semesters.

In addition to my marketing skills, I am also proficient in various digital platforms and tools such as Google Analytics, Adobe Creative Suite, and CRM software. I believe my strong analytical, interpersonal, and problem-solving skills, combined with my passion for marketing make me an ideal candidate for this position.

I am very excited about the opportunity to bring fresh ideas and energy to your marketing team, and I am confident that my strong educational background and hands-on experience will allow me to contribute positively to your organization. I look forward to the possibility of discussing this employment opportunity further in an interview.

Thank you for considering my application.

Networking/Referral Writing Style Example

I was referred to this role by [Referrer’s Name], who is currently a [Referrer’s Position] at your company. Having known [Referrer’s Name] for several years, he strongly recommended that I apply for this job as he believes that my skills, experience, and passion for marketing align perfectly with the requirements of this role.

Over the past five years, I have gained extensive experience in various marketing roles. Most recently, I served as a marketing coordinator in a fast-paced and dynamic software company, where I successfully managed multiple campaigns, increased user engagement, and generated a substantial increase in site traffic. I am well-versed in creating engaging content, conducting market research, analyzing the competition, and leveraging data to inform decision-making.

I have always admired your company’s innovative approach to marketing and commitment to delivering outstanding results. I am extremely excited about the prospect of joining your talented team and contributing to your ongoing success, particularly in growing market share and enhancing brand awareness.

I am confident that my proven ability to develop and implement effective marketing strategies, combined with my strong communication and analytical skills, make me an excellent fit for this position. I am eager to discuss my qualifications further and learn more about the Marketing Officer role at your company.

Thank you for considering my application. I look forward to the opportunity to speak with you further.

Enthusiastic/Passionate Writing Style Example

Ever since I began my marketing journey, I have truly thrived in creating and executing innovative marketing strategies that contribute to the growth of a company. To be given the opportunity to join your remarkable team and contribute to your trailblazing marketing initiatives would be an absolute dream come true.

In my previous roles, I have exhibited a great deal of dedication and enthusiasm in managing end-to-end marketing campaigns, striving for excellence every step of the way. I have a proven track record in creating targeted marketing materials, developing and nurturing strategic partnerships, and analyzing data to make informed decisions that drive success for the company.

What truly attracts me to your organization is your dedication to creating innovative solutions that have a profound impact on the industry. Your company culture aligns seamlessly with my own passion for constant growth and development, and I am confident that my skills and enthusiasm would be an invaluable asset to your team.

Working as a Marketing Officer at your visionary company would undoubtedly ignite my passion for marketing even further. I am eager to contribute my unrelenting energy and commitment to achieving the most ambitious goals of your company. Harnessing my strengths in collaboration, creativity, and strategic vision, I believe that together, we can propel your organization to unprecedented heights.

I am incredibly grateful for this opportunity and I sincerely hope that you will consider my application. I look forward to the prospect of discussing further how my passion for marketing and skills can contribute to the continued success of your esteemed organization.

Thank you for your time and consideration.

Warm regards,

Problem-Solving Writing Style Example

After conducting extensive research on your company, I have identified that one of the critical challenges you may be facing is expanding your market share in an increasingly competitive industry, along with keeping up with rapidly evolving digital marketing trends. As an innovative marketing professional with a track record of solving problems and delivering results, I am eager to offer my expertise and contribute to your company’s continued success.

Throughout my seven years of experience in marketing, I have consistently demonstrated my ability to analyze market trends, identify growth opportunities, and develop effective strategies that boost brand awareness, customer engagement, and sales. In my most recent position, I was responsible for increasing our market share by 20% within a year by directly addressing customer needs and implementing targeted multi-channel campaigns. Additionally, through my data-driven approach, I was able to optimize ROI across various marketing channels within my organization.

Moreover, having a strong background in digital marketing, I have nurtured my proficiency in SEO, SEM, social media, email campaigns, and content creation, along with the use of industry-standard tools like Google Analytics, HubSpot, and Hootsuite. Further, my experience working with cross-functional teams has honed my communication and presentation skills, enabling me to effectively convey information to both marketing professionals and non-marketing stakeholders.

I am excited about the prospect of applying my innovative mindset and marketing expertise as a Marketing Officer at your company. I look forward to contributing to the strategic development and execution of marketing initiatives, ultimately driving growth and increasing market share for your brand. Enclosed, please find my resume for your review. I hope to discuss further how my skills and experiences can be of value to your organization.

Storytelling/Narrative Writing Style Example

As a lover of stories, I cannot help but recall an incident that took place during my tenure as a Marketing Executive at XYZ Company, a moment that solidified my love for marketing and my desire to dive deeper into this field.

It was a rainy afternoon, and I was sipping my coffee while working on a campaign for a new product launch. The pressure was on, as the success of the product depended heavily on our marketing efforts. As I sat there, I couldn’t shake the feeling that something was missing. It was then that I remembered a story my grandmother used to tell me about a magical tree that bore fruits of wisdom. Inspired by this tale, I decided to incorporate a narrative element into the campaign, weaving the story of the magical tree into the product’s journey.

To my delight, the campaign was a resounding success. The product launch exceeded expectations, and the story resonated deeply with our target audience. It was in that moment that I realized the true power of storytelling in marketing; it has the ability to captivate and engage, to create a connection that goes beyond the product itself.

As a Marketing Officer at your organization, I would bring not only my skills in strategy development and campaign management, but also my passion for storytelling and my ability to infuse marketing materials with a unique narrative that resonates with the audience. I am confident that my experience and enthusiasm would make me a valuable asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Senior Project Manager Cover Letter Examples

Business development representative cover letter examples, you may also be interested in..., program assistant cover letter examples & writing tips, legal intern cover letter examples & writing tips, mental health consultant cover letter examples, laundry attendant cover letter examples.

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Marketing Officer Cover Letter Example

Writing a cover letter for a Marketing Officer position can be an exciting yet challenging task. It is an opportunity to introduce yourself to a potential employer, showcase your skills, and explain why you are the ideal candidate for the job. Crafting an effective cover letter requires research, preparation, and attention to detail. This guide provides a step-by-step guide on how to write an effective cover letter for a Marketing Officer position, along with an example for reference.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

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Marketing Officer Cover Letter Sample

Dear [Hiring Manager],

I am writing to express my interest in the position of Marketing Officer at [Company Name]. With my educational background, professional experience and dedication to customer service excellence, I am confident that I am a great match for the role.

As a marketing professional with more than six years of experience, I have substantial experience leading teams and managing marketing campaigns. During my time with [Previous Company], I was responsible for developing and implementing marketing strategies for the entire organization, creating innovative campaigns that increased sales by 20% over the course of the year. I am also highly organized and have a knack for ensuring that all deadlines are met and that projects remain on schedule.

In addition to my professional experience, I hold a Bachelor of Science degree in Marketing from [University Name]. I am well- versed in the most modern marketing tactics, including digital marketing, social media, and content marketing. I am also proficient with several software programs commonly used in the industry, such as Photoshop and Adobe InDesign.

I am eager to bring my marketing experience and creativity to [Company Name] and help you to elevate your marketing campaigns to the next level. I am confident that my qualifications and enthusiasm make me a great fit for the role, and I look forward to speaking with you further about this opportunity.

[Your Name]

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What should a Marketing Officer cover letter include?

A marketing officer cover letter should include a few key components that provide insight into the applicant’s qualifications and experience. First and foremost, the cover letter should provide a brief overview of the applicant’s background in marketing, including any previous positions they may have held in the industry. Additionally, the cover letter should highlight the applicant’s proficiency with any marketing- specific software or technology, as well as their knowledge of current trends and developments in the field.

The cover letter should showcase the applicant’s leadership and decision- making skills, as well as demonstrate their ability to be an effective communicator. Demonstrating their understanding of the principles of marketing and how to strategically approach campaigns and generate leads is also essential. Finally, the cover letter should include a call to action, encouraging the recipient to review the applicant’s attached resume and contact them for an interview.

Marketing Officer Cover Letter Writing Tips

Writing a strong cover letter is essential for any job application, especially when applying for a role as a marketing officer. A cover letter can significantly improve the chances of standing out from the crowd and being called for an interview. Below are some tips to help you write an effective marketing officer cover letter.

• Show Interest: You should demonstrate your enthusiasm for the role and your knowledge of the company. Explain why you would be an ideal fit and how you can add value to the role.
• Research: It’s important to research the company and the role before you start writing your cover letter. Be sure to include specific examples about why you are interested in the company and the position.
• Tailor: Make sure you tailor your cover letter to the specific job you are applying for. Include relevant skills, experiences and qualifications that are mentioned in the job description.
• Highlight: Use your cover letter to highlight the most relevant and impressive parts of your CV. Make sure to include any awards, achievements and successes that are particularly relevant to the role.
• Be Concise: Keep your cover letter to one page if possible. Use clear language and avoid using overly long or complicated words.
• Proofread: Once you have finished writing your cover letter, it’s important to proofread it to ensure there are no spelling or grammar mistakes. Ask a friend or family member to take a look too, as they may spot something you have missed.

Following these tips will help you create an effective and professional cover letter that will increase your chances of success. Good luck with your job application!

Common mistakes to avoid when writing Marketing Officer Cover letter

Writing a cover letter for a marketing officer position is a great way to show your potential employer why you are the best fit for the position. However, it’s easy to make mistakes that can lead to your cover letter falling flat. In order to ensure that your marketing officer cover letter stands out, avoid these common mistakes.

• Not Tailoring Your Letter: One of the biggest mistakes job applicants make is not tailoring their cover letter to the specific position they are applying for. Don’t just copy and paste a generic cover letter. Make sure to research the company and position and tailor your letter accordingly.
• Not Showcasing Your Accomplishments: A marketing officer cover letter should demonstrate what you can bring to the position. Make sure you include any accomplishments you have achieved in the past that are relevant to the role.
• Not Proofreading: It’s important to proofread your cover letter before submitting it. Read it over a few times and also have someone else take a look. You don’t want to make mistakes like misspellings or bad grammar that can make you look unprofessional.
• Not Including Contact Information: Don’t forget to include your contact information at the top of the cover letter so that the employer can easily get in touch with you.
• Focusing Too Much on Yourself: While it is important to showcase your accomplishments and why you are the best fit for the role, make sure to focus on the employer as well. Talk about how the company will benefit from having you as a marketing officer.

By avoiding these common mistakes, you can ensure that your cover letter stands out and helps you get the attention of the employer. Put in the effort to make sure your cover letter is tailored, showcases your accomplishments, and focuses on the employer and you will be sure to make a great impression.

Key takeaways

Writing an impressive cover letter for a marketing officer position is one of the most important steps when applying for a job. It is important to create a strong, professional and memorable impression of your skills and experience. Here are some key takeaways for writing an impressive marketing officer cover letter:

• Highlight your relevant skills and experience: A cover letter should emphasize the skills and experience that you already have that would make you a great candidate for the position. Focus on the areas that make you the ideal candidate, such as knowledge of marketing principles, experience with social media platforms and campaigns, and other relevant qualifications.
• Demonstrate your knowledge of the job role: Show that you understand what the role entails and are ready to take it on. This can include research into the company, or research into the industry, to demonstrate your knowledge and enthusiasm for the job.
• Show your enthusiasm for the position: A cover letter should convey your enthusiasm for the job and your eagerness to join the company. Show that you are passionate about the role and that you are confident you can make a positive contribution from the outset.
• Use clear and concise language: Keep your language clear, concise and to the point. Make sure to avoid jargon and flowery language, and focus on the key points that you want to get across in the letter.
• Proofread your letter: It is vital to proofread your cover letter carefully to make sure that there are no mistakes. Ask a friend to read it over for you, to make sure it is as strong as it can be.

By following these key takeaways, you can create an impressive cover letter that will give you the best chance of getting an interview. Good luck!

Frequently Asked Questions

1.how do i write a cover letter for an marketing officer job with no experience.

When writing a cover letter for a marketing officer job with no experience, it is important to focus on the skills and qualities that you can bring to the role. Showcase any volunteer or extracurricular activities that you have taken part in that demonstrate marketing or communication skills. Additionally, highlight any transferable skills from other roles that may be applicable to the job. Lastly, be sure to end your cover letter with a call to action, expressing your interest in the job and indicating that you would like to be considered for an interview.

2.How do I write a cover letter for an Marketing Officer job experience?

When writing a cover letter for a marketing officer job with experience, focus on the accomplishments and successes that you have achieved in your past roles. Highlight any marketing, communication, or project management successes, and give specific examples of how you have achieved success in these areas. Additionally, explain how past experiences have equipped you with the skills and knowledge necessary to succeed in the role. Lastly, be sure to end your cover letter with a call to action, expressing your interest in the job and indicating that you would like to be considered for an interview.

3.How can I highlight my accomplishments in Marketing Officer cover letter?

When highlighting your accomplishments in a marketing officer cover letter, focus on any successes that you have achieved in your past roles. Provide specific examples of marketing or communication campaigns that you have implemented, or projects that you have managed. Additionally, showcase any awards or recognitions that you have received for your performance in the marketing field.

4.What is a good cover letter for an Marketing Officer job?

A good cover letter for a marketing officer job should demonstrate your knowledge of the field and highlight your skills, accomplishments, and experience. Showcase any successes that you have achieved in your past roles , such as increasing sales or successfully launching a product. Additionally, explain why you are the best candidate for the job and how your skills can benefit the company. Finally, showcase any awards or recognitions that you have received for your performance in the marketing field.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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The role of the marketing department of a business is very important as they provide the activities and programs that can create the brand of the company and that can help the business be known even more by their clients and other prospective markets. The employees in the marketing department need to be technically skilled, and they need to have competencies and qualifications that are more than those that can be studied.

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Inclusions of a Marketing Application Letter

• The date that the marketing letter of application was written
• The basic professional and personal information of the applicant
• The name of the company where the individual is applying for
• The competencies of the applicant that makes the applicant qualified for a particular marketing job post
• The experiences of the individual in the marketing industry
• The knowledge of the applicant in terms of various marketing processes, systems and procedures
• The marketing projects that the individual has already handled

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Guidelines in Writing a Marketing Job Application Letter

• Assess yourself first and assure that the qualifications that you have match those that the open marketing job position requires.
• Highlight your experiences in the marketing industry especially the job positions that you have handled, the companies that you have worked for, and the kind of marketing tasks that have been entrusted to you within the duration of your marketing career.
• Create an impact by outlining all your achievements in terms of marketing plan creation and application, boosting the sales of the business through the help of your marketing campaigns and activities, and the citations that have been given to you either by the company or more so, any award giving bodies.

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• Why Your Resume Gets Ignored...

Why Your Resume Gets Ignored — and How to Finally Grab a Company's Attention

5 min read · Updated on December 17, 2021

Are you hearing nothing but crickets after you submit your resume? There are ways to remedy that.

It's a frustrating cycle. You spend hours searching for jobs, sink time into perfecting your applications, and then … *crickets*.

You're not alone. For many job applicants, unfortunately, this happens more often than not. But why is your resume getting ignored? And what can you do about it?

Before you throw in the towel (or throw your computer out the window), here are some common reasons your resume is probably getting ignored — plus exactly what you can do to finally get noticed.

3 common reasons your resume is getting ignored

Sure, sometimes the job-application process is out of your hands; maybe the company already filled the position or maybe it decided to hold off on hiring. But more often than not, you're probably getting lost in a sea of resumes.

So how are you supposed to stand out from hundreds of other job applicants? It may be easier than you think. Here are some common reasons you could be getting ignored — and how to fix them:

1. You're not playing smarter than the resume bots

If you don't yet know about resume bots (more technically called applicant-tracking systems), here's a quick rundown: Companies, especially larger ones, use software to rank resumes. This system automatically sorts and scans resumes, weeding out the ones deemed “unfit.” That could mean your resume is getting passed over before any actual human hiring managers put their eyes on it.

It sounds frustrating, but there are some simple strategies to help you beat the resume bots , including:

Keep the design simple: Get rid of complicated templates and don't bury information in headers or footers.

Include keywords from the job description in your resume: These are typically hard or soft skills used frequently throughout the listing.

Don't save your resume as a PDF: Sure, it can look cleaner, but it's not ATS-friendly.

2. You're not paying attention to the job description

Here's the thing: You should be tailoring and tweaking your resume for every job you apply for. Not only can this help you beat the resume bots (those keywords are important), it can also help you woo the actual humans who are reviewing your resume.

Take note of the qualifications, skills, and requirements in the posting, and make sure you incorporate those throughout your resume when relevant. The easiest place to tailor your resume is in the "Areas of Expertise" section . You can also tweak your resume summary to showcase specific facets of your experience that match up to the job description. By doing this, you'll cater to the bots and the hiring managers who are reviewing your resume.

3. You're not showing your successes

Remember show-and-tell in grade school? Well, on your resume, it's important to show — not tell — your successes. Here's an example:

TELL : Worked to meet customer requests

SHOW: Answered customer inquiries via phone and email with a 98% satisfaction rate

To show your accomplishments, think about what you did to complete your job. Did you design a spreadsheet? Receive recognition? Hit company quota? When possible, be specific and use numbers to back up your claims.

How to respond to being ignored

Still hearing crickets? Unfortunately, it happens, but there are a few things you can do.

Following up after submitting a resume

Your first order of business is to follow up on your job application . Check the job listing or company's website for the hiring manager's contact information, or call the company and ask for the name and email address of the hiring manager.

Then, send an email — and keep it short and sweet. Here's a template to help you get started:

Dear [Hiring Manager Name],

I recently applied to your [name of position] opening at [name of company]. I know you're busy, but I wanted to follow up to see if you have any updates on your hiring timeline.

I'm really excited about this opportunity, and I think my skills and experiences — especially my [relevant skill or experience] — would make me a great match for the job.

I attached my cover letter and resume for your convenience. Let me know if you'd like additional information as you move forward. You can reach me at [email] or [phone number].

Thank you for your consideration.

[Your Name]

As a rule of thumb, wait at least a week or two before following up. If you don't hear anything, it's time to move on to your next opportunity.

When following up doesn't work 

If you're still not having much luck, it might be time to revamp your resume . While it's not ideal, sometimes scrapping what you've got and taking a new approach can work.

A professional resume rewrite is worth it and can help you beat the bots, attract recruiters, grab the attention of resume reviewers, and get you hired faster. Plus, it takes a lot of the work off you and puts it on the pros.

Of course, starting all over from the beginning with your resume is definitely not ideal, but it might be a lot easier than you think — and it could help you to finally stop getting ignored. 

Think you might need a rewrite? Learn more about working with a professional resume writer today.

Recommended Reading:

How to Write an Attention-Grabbing Resume Headline (Examples)

How to Target a Specific Job Description With Your Resume

How to Write a Standout Career Summary

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

From Bland to Beautiful: How We Made This Professional's Resume Shine

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Microsoft DEI Lead Blasts Company in Internal Email After Team Is Reportedly Laid Off

"true systems change work...[is] no longer business critical.".

Microsoft is reportedly shuttering one of its diversity, equity, and inclusion (DEI) teams, according to an internal email sent by the team's leader to a significant number of Microsoft staff last week, in which the lead also accuses the company's executive leadership of "investigated and evidenced discrimination, harassment, and toxicity."

The email, first reported by Business Insider and corroborated by IGN, was sent by the former lead of one of Microsoft's key DEI teams. In it, they state that their "role and team were eliminated due to 'changing business needs' as of July 1st, 2024." IGN understands that the individual and a second person on their team were both laid off, but was not able to reach the sender for comment.

The email goes on to assert that DEI programs are in danger not just at Microsoft, but across all businesses:

"Unofficially in my opinion, not specific to Microsoft alone, but [ conservative policy plan ] Project 2025 looms and true systems change work associated with DEI programs everywhere are no longer business critical or smart as they were in 2020. Hence the purposeful and strategic 3-5 year shelf life of many company's inclusion commitments post the murder of George Floyd are being reevaluated," the email reads. "And the way I see it, the timing was impeccable so businesses everywhere could reevaluate the path forward should their U.S. federal contracts be at risk if the work continues on its face."

The email goes on to praise the work of DEI teams at Microsoft, saying that "impossible mountains were moved" during their tenure and celebrating the "brilliant, ethical, and world class strategists at the company, helping to make the world a better place." However, they also accused executive leadership of "investigated and evidenced discrimination, harassment, and toxicity" directed toward them during their time at the company.

In a statement shared with Business Wire and since shared with IGN, spokesperson Jeff Jones said: "Our D&I commitments remain unchanged. Our focus on diversity and inclusion is unwavering and we are holding firm on our expectations, prioritizing accountability, and continuing to focus on this work."

Microsoft is just one of numerous tech and gaming companies that made major commitments to diversity, equity, and inclusion (DEI) programs in the last four years, particularly in the wake of the 2020 murder of George Floyd and the summer of Black Lives Matter protests that followed. Microsoft in particular unveiled a "racial equality initiative" , pledging to increase representation, invest an additional $150 million in diversity and inclusion, and double the number of Black and African American leaders in its US divisions by 2025.

However, in the years since, a number of tech companies such as Google and Meta have begun to make significant cuts to the DEI programs they launched in 2020.

Earlier this year, Microsoft laid off 1900 staff from its video game divisions , and closed both Tango Gameworks and Arkane Austin . Last year, the wider company laid off over 10,000 individuals .

IGN has reached out to both the email sender and Microsoft for comment, but did not hear back in time for publication.

Rebekah Valentine is a senior reporter for IGN. Got a story tip? Send it to [email protected].

This story was amended after publication to include a statement provided to Business Insider, as well as additional context around the layoffs.

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How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

Applying for jobs online has become the norm. Generally, it's a win-win situation for both sides involved: Job seekers have a broad range of opportunities and the convenience of applying for multiple jobs from home, while employers can leverage automated systems to select the best candidates. However, the online application process can be daunting.

With numerous platforms to register, different requirements and application processes, and applicant tracking systems (ATSs) to dribble, many candidates experience a feeling described as job-hunting fatigue .

The bad news is that there's no way around it—online job applications have come to stay. The good news is that with a little strategy and organization, you can successfully navigate this process and stand out from the crowd of applicants.

In this article, we will teach you how to apply for a job online with 10 tips that not only will help you land an interview but also hopefully make your job hunting journey less stressful.

Looking for that perfect role? One of these open jobs on The Muse might just be the one »

How to apply for a job online: before, during, and after

From the start, applying for a job online requires four basic elements: a digitized version of your resume and cover letter , a professional email address, a good internet connection, and a handful of patience. Below we lay out essential tips for each step of the application process.

1. Write an ATS-friendly resume

Most companies use applicant tracking systems to filter candidates from online applications. This type of software quickly sorts and scans resumes to find the best “match” to a predetermined role. That's why writing an ATS-friendly resume is the first step in applying for jobs online—if your resume is not a match, it might not get selected. But how do you do it?

Simply put, your resume should be tailored to the specific role you're applying for and have keywords from the job description. Keywords in job descriptions include skills, experience, certifications, and education. For instance, “time management,” “HTML, C, and Java,” and “B.S in Computer Science” are often key requirements and terms used in software development job postings. (Here's how to read a job description the right way .)

Unless the employer asks for a creative resume, always use a simple and minimalist resume template with one column, standard fonts, and font sizes (for example, Arial 11), and no graph elements to make it easier to be scanned.

2. Have two versions of your resume

If you have a diverse professional background and are applying for different types of positions, you should have two versions of your resume, properly formatted for each role. This makes the online application process faster and easier, as you won't have to redo the whole thing at every new submission, only minor adjustments.

3. Keep your LinkedIn profile updated

Hiring managers often search for candidates on LinkedIn. Thus, your profile should always be updated with all the relevant experience, certifications, education, and skills for the job you intend to land. If you have a portfolio (and it's requested in your field) add the link to the “site” section.

Like your resume, your LinkedIn profile should also include some relevant keywords to make it easily found. For instance, if you're a data analyst experienced with sales, and that's exactly what you'd like to do in your next role, you could add “Data analyst | Sales chain expert” to your title.

Don't forget to update your picture and your header, if needed. The more clean and professional, the better. Remember that your profile is going to be the first impression the recruiter will have of you—and you want to make sure that is a good impression.

Optimize your LinkedIn profile with our 31 Best LinkedIn Profile Tips for Job Seekers

4. Have a basic cover letter draft ready

Some companies ask for cover letters, others don't. To save time, always have a basic cover letter drafted and update it to match the jobs you're applying for. As with resumes, if you're applying for two (or more) different roles, consider having two cover letter versions ready to go. (Take a look at these four cover letter examples in case you need some help.)

5. Use search engines to find open jobs

Most, if not all, companies post open positions on search engine websites—which include traditional job listing platforms and LinkedIn. You can leverage this by searching for specific keywords related to the job you want and selecting companies to submit an application.

On The Muse , you can filter more than 10,000 open positions by experience level, job category, company industry, location, and benefits. Similarly, LinkedIn allows you to filter job openings by date, company, level of experience, and work system (remote or on-site).

When you find the ideal opportunity and decide to apply, two things can happen: 1) You'll be redirected to the company's website to fill out your application there. 2) You'll be able to fill up your application on that same page. On LinkedIn, for example, companies can opt for a simplified application, in which you upload your resume on LinkedIn, answer a couple of questions, and send it.

6. Create accounts on job listing websites

Speaking of job listing websites, creating an account for the ones most popular or commonly used by companies can significantly speed up your application process. Keep in mind that sooner or later you'll have to do it, so you might anticipate the task.

Usually, those websites have a profile page—similar to LinkedIn—that you have to fill up with the following information:

• Certifications
• Awards and recognitions

Some will allow you to register with LinkedIn and autofill the information, which facilitates the process. (Remember to check if the data exportation was successful and every box is filled correctly). However, others don't have this option and you’ll have to do it manually. To avoid spelling and grammar mistakes or missing information, consider taking a day when you have free time to focus instead of rushing to finish your registration.

7. Use the career section of companies sites

Company websites are also places to find and apply for jobs online. If there is any specific company that you'd really like to work for, check their website and search for a “Careers” page. If you find one, it's likely that you have two options: 1) Submitting your resume to their tablet database or 2) Apply for a specific job if there are any openings.

In both cases, you'll either have to fill up your work history, education, and personal information manually or use the autofill through LinkedIn or your resume file. Keep in mind that every company site is different, so these options may not always be available in all the sites you visit.

In case you have to manually add your information, a trick that can speed up the process is copying and pasting from your resume. Just remember to make the necessary changes and adapt to each specific job position.

8. Be prepared to do employment tests

Online applications in job listing sites often come with employment tests, also known as talent assessment tests, that you have to complete as part of your candidacy. Not doing the tests, when they're mandatory, will automatically disqualify you.

Usually, these tests assess your personality and skills. Some will also evaluate emotional intelligence, cognition, and work style—it really depends on your industry, field, and role. Needless to say, scoring high on employment tests is crucial to be considered by the hiring manager—so you want to take them seriously and complete them calmly.

Although this seems a daunting task to do, there's a plus side: some companies use the same or similar tests, which allows you to repurpose one that's already saved on the platform or know exactly what kind of answers you'll have to respond.

9. Have an application email script drafted

Some companies, especially small ones, don't have built-in software to handle online job applications and would rather have candidates send their resumes via email. For this reason, consider having an email script drafted to send along with your resume and cover letter, if requested.

Your message should be professional, and straight to the point. A brief salutation, a sentence expressing your interest in the role, one to two sentences about your resume (and cover letter), a closing sentence, and your signature is enough. For instance, you could say something along the lines of:

Dear [Name],

My name is [Your Name] and I'm excited to apply for the Software Developer position listed on LinkedIn.

As requested, I've attached my resume and cover letter . Please let me know if I can provide any extra information.

Thank you for your consideration. I look forward to hearing from you.

Best regards,

[Your Name]

[email protected]

555 123 4567

linkedin.com/in/name

10. Track your applications and follow up

While it’s not mandatory, ideally you should track and follow up with your applications. Generally, one to two weeks is considered a reasonable time to reach out to check the status of your application.

Keeping track of your applications also prevents you from applying for the same company multiple times (don’t even bother—it won't get you the job) and also helps you remember which job a recruiter is referring to when they reach out to you. (Here's how to follow up on a job application .)

Your tracking system can be as simple as a notebook with detailed notes, or as formatted as a spreadsheet tracking the job opportunity, hiring manager’s contact info, dates you sent the resume and followed up, and any response you’ve received so far.

Extra advice on online applications

Applying for a job online is as formal as handing your resume in person. Thus, you should take every detail of this process seriously, including the following:

• Email address : Use a professional email address, both to register on job listing sites and to send emails to recruiters. Avoid playful or overly informal usernames and opt for a version with your name and last name.
• Resume file format : Generally, it's best to submit your resume as .doc or .docx, however, some employers may ask for a PDF file. You can have both versions saved, for convenience, or convert the file format when necessary.
• Your resume file name : Always save your resume file with your name and last name. For instance, annajonesresume.doc. This makes it easier to locate, both for you and the hiring manager. Avoid generic names such as “resume” or random numbers.
• Follow the employer's directions : If the job posting requires specific information or documents (for instance, a portfolio or a cover letter), give what is requested. If they don't, then don't. Following the recruiter's instructions is crucial to successfully applying for jobs online—everything they want from you is going to be written in the posting.

Bottom line

Online job applications can be confusing at first, but they tend to be simpler than most people expect. You need a tailored and ATS-friendly resume, a cover letter draft in case the employer asks for one, and a dose of patience to fill up your personal information, education, and work history on job listing sites.

Paying close attention to the job description is crucial to know exactly what the employer is looking for and what steps should be taken to successfully submit your application. If you feel like you need extra help, even after reading our tips, consider working with a career coach .

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What We Know About the Global Microsoft Outage

Airlines to banks to retailers were affected in many countries. Businesses are struggling to recover.

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By Eshe Nelson and Danielle Kaye

Eshe Nelson reported from London and Danielle Kaye from New York.

Across the world, critical businesses and services including airlines, hospitals, train networks and TV stations, were disrupted on Friday by a global tech outage affecting Microsoft users.

In many countries, flights were grounded, workers could not get access to their systems and, in some cases, customers could not make card payments in stores. While some of the problems were resolved within hours, many businesses, websites and airlines continued to struggle to recover.

What happened?

A series of outages rippled across the globe as information displays, login systems and broadcasting networks went dark.

The problem affecting the majority of services was caused by a flawed update by CrowdStrike , an American cybersecurity firm, whose systems are intended to protect users from hackers. Microsoft said on Friday that it was aware of an issue affecting machines running “CrowdStrike Falcon.”

But Microsoft had also said there was an earlier outage affecting U.S. users of Azure, its cloud service system. Some users may have been affected by both. Even as CrowdStrike sent out a fix, some systems were still affected by midday in the United States as businesses needed to make manual updates to their systems to resolve the issue.

George Kurtz, the president and chief executive of CrowdStrike, said on Friday morning that it could take some time for some systems to recover.

How a Software Update Crashed Computers Around the World

Here’s a visual explanation for how a faulty software update crippled machines.

How the airline cancellations rippled around the world (and across time zones)

Share of canceled flights at 25 airports on Friday

50% of flights

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Dhaka Shahjalal

Minneapolis-Saint P aul

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Be r lin B r anden b urg

London City

Amsterdam Schiphol

Chicago O'Hare

Raleigh−Durham

B r adl e y

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Philadelphia

1:20 a.m. ET

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Why a Talent Marketer Should Be Your Next Key Hire

No one would think of selling a product or service without a strong marketing team. Why should positioning your employer brand to potential hires be any different?

I have been a pilot for nearly 20 years. When I first started flying, it was a very manual and mentally exhausting experience. Today, even in the smaller planes I fly, automation has largely replaced manual controls, and the integration of training procedures like cockpit resource management and principles like human factors have significantly transformed the pilot’s role.

In my current position at a human resources organization, technology and human-centered practices are improving how talent acquisition and talent management teams do their jobs. That’s great news for anyone who wants to bring the human touch back to recruiting .

There’s one key thing missing from most HR teams, though: a talent marketer who can bring the technology to life to better support hiring, development and retention. As an executive in the tech space, I believe it’s just logical to have someone focused on selling the company as a destination employer.

What Qualities Should a Talent Marketer Have?

• A talent marketer excels at engagement and attraction, not promotion.
• They craft the necessary messaging for positions based on the talents candidates need.
• They have their finger on the pulse of the entire organization.

More on HR A Guide to HR Tech for Effective People Teams

What Do Talent Marketers Do?

Talent marketers are the connective tissue that engage both external and internal talent.

It’s not enough to plug in a new HR tech stack and flip the “on” switch. A talent marketer is necessary to take full advantage of all the features the technology has to offer. Bringing on someone with the right tech-centered mindset is crucial to making the platform work.

Talent marketing is the next evolution of recruiting itself. Talent marketers extend upon the work of recruiters by managing human relationships, not systems.

The role encompasses everything from searching externally for the next hire to helping current employees advance their skills and careers and reengaging alumni employees for future employment opportunities.

Too many HR departments are of the “but I’ve always recruited this way” mentality. They may not see the value of a talent marketer. But there’s a noticeable shift taking place that could herald a new trend.

Talent Marketing Gives You a Competitive Edge

Regions Bank, headquartered in Birmingham, Alabama, has a posting for a newly created role: talent marketing partner.

Regions recognized it had a gap on its recruiting team and needed to find someone with marketing and communications experience to help with employer branding. It wasn’t as if the company had a bad reputation as an employer.

Quite the opposite. Regions has been recognized numerous times as an employer of choice. The difference now is it has another distinctive edge over competitors for talent.

Southwest Airlines recognized the need several years ago, adding a talent marketer years ago before the carrier hit an incredible milestone in 2022: It hired 10,000 people, becoming the first U.S. airline to reach pre-pandemic staffing levels.

They weren’t anonymous applicants from some job board. 30 percent of those 10,000 hires were already-engaged members of Southwest’s talent community — people who opted into a relationship with Southwest and were being nurtured by the talent team. Thirty percent is impressive.

“In recruitment marketing, instead of selling your product to a consumer or even to another business, we’re selling a role,” Kelby Tansey, Southwest’s talent marketing manager, said in an interview. “We’re selling an entire employee experience to a candidate.”

How AI Is Enhancing the Talent Search

The rise of artificial intelligence and other new technologies is reshaping the entire talent journey — especially recruiting — by automating many repetitive and time-consuming tasks like initial resume screening, interview scheduling and data collection.

Of those who use AI for recruiting, 65 percent use it to generate job descriptions , 42 percent to customize job postings and 33 percent to automate candidate searches, according to a study by the Society for Human Resource Management .

These tools are freeing up recruiters to focus on what matters most: the human aspect.

The best is yet to come. AI tools such as chatbots or candidate screening software will evolve into even more intelligent systems that anticipate the preferences of recruiters.

The tools will use historical hiring data to refine searches and suggest candidates with matching qualifications. This predictive technology is already enabling recruiters to fill roles more quickly and accurately.

There’s also beginning to be much more focus on the experience instead of the process.

With an applicant tracking system , for example, a candidate fills out an application and the company follows up if there’s interest. The ATS moves people through the HR system like products in the supply chain.

Compare that to personalization enabled by AI. It means a richer, more person-focused experience the moment someone lands on a career site.

Job seekers have come to expect the same experience that’s delivered by automation and personalization in other areas of their life such as listening to music or purchasing goods on an app. More organizations see the value of experience over process and are recalibrating accordingly.

This is turning the whole notion of recruiting on its ear.

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3 Qualities That Make an Excellent Talent Marketer

Ready to hire a talent marketer? Keep these three things in mind before opening a requisition.

1. Talent Marketing Is Different From Recruiting

A recruiter asks candidates what they value. A talent marketer uses data, research and analysis on their audience and can effectively hypothesize the answer to that question.

The best motto of a talent marketer is attraction and engagement, not promotion. Their job is to tell the right story so job seekers want to work at their organization. They align values and purpose for job seekers.

2. Passion Vs. Talent

Talent marketers understand the difference between passion and talent. The former is impressive, yes, but if a candidate doesn’t have the skills and experience to execute on what they truly love to do, chances are that person won’t work out.

Scott Galloway , a professor of marketing at New York University, has a take on passion versus talent that I just love. He says passion is awesome to have, but not to follow it into a career. Instead, find your talents and pursue them.

Talent marketers know what talents are required for their organization and create the necessary messaging.

3. Storytelling Is an Enterprise

A company’s organization chart should show a dotted line between the talent marketer and the leaders of both talent management and acquisition.

The talent marketer should also have a connection to other parts of the organization to help tell that broader enterprise narrative, such as the decision-making C-suite and any client- or customer-facing teams, since they’re the link between the company’s offering and the end user.

The Natural Evolution of Recruiting

To close where I began, pilots can now be seen as three distinct types of professionals: automation experts, resource managers and aviators. This evolution, driven by technological advancements, mirrors the transformation that recruiters will undergo as they evolve into talent marketers.

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Employers can tell when you use ChatGPT in your job applications. So stop copy-pasting and do this instead.

• Job seekers using AI-generated applications face detection and potential rejection by employers.
• Companies note an uptick in AI-written job applications, complicating the hiring process.
• Experts suggest customizing AI assistance to stand out — using it as an editor instead of a writer.

If you're hoping to use ChatGPT to get a leg up on job applications, you might just be shooting yourself in the foot.

While companies have been leveraging AI to automatically weed out résumés, job seekers have begun responding with chatbot-generated applications to keep up — and employers are noticing.

Jakob Knutzen, cofounder and CEO of video collaboration platform Butter, said he received around 450 applicants for a product designer position. But Knutzen told Business Insider he was able to detect what he believed was ample usage of ChatGPT-written responses to the form's three questions.

"The formulations were incredibly similar and used a bunch of phrases that I would never imagine people using," he said.

When Knutzen took his concerns to a LinkedIn post , other employers reported seeing a similar trend of a spike in AI-written job applications.

Christina Hallman, who is head of demand generation for cybersecurity risk management company Outpost24, recently said she received over 250 applications for two open positions.

She told Insider she estimated that 45% of the optional cover letters were AI-generated.

"I went over to ChatGPT and I put in our live job posting, and I said give me a cover letter," Hallman told Insider. "And it spit out almost the identical template that I was receiving time and time again."

She said that it didn't necessarily eliminate the candidate from the running, but when it came down to choosing between an application that used a ChatGPT-generated cover letter and a similar one that didn't, the latter would be hired.

"It just ended being like, well, it's not helping you," she said. "It's better to have just not attached anything."

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Hallman, who said she has a decade of hiring experience, said that she's seen a noticeable increase in the use of AI in applicants over the past one to two years.

And it's likely going to keep climbing as ChatGPT and other AI tools become more accessible — and popular.

A 2023 study conducted by iCIMS found that 47% of college seniors were interested in using ChatGPT or other AI bots to write their résumé and cover letters, while 25% of Gen Z who were surveyed said they already have.

Some recruiters have considered creating "AI-proof" questions, such as requiring an introductory Loom video. Others have even set chatbot traps by sneaking hidden instructions for LLMs that show up in the applicant's response.

Although Knutzen said his company did contemplate using videos or other questions that could cut down on the likelihood of AI-generated responses, they decided against it due to concerns that the "barrier for entry would be too high."

However, some comments under Knutzen's post said that job seekers were simply leveling the playing field with recruiters — especially with an increasingly tough job market .

One person wrote, "When companies use automated systems to decide who is worthy of an interview, what do they expect applicants to do?"

Over 97% of Fortune 500 companies use automated hiring systems , according to a 2023 study conducted by Jobscan.

"I think it's more of a frustration with the application process overall," Knutzen said. "I don't think that companies are respecting the process for applicants."

Knutzen, who said his company does not use ATSs, points out that many companies tend to ghost candidates or send an automated rejection, which can discourage job seekers.

"If you don't get a lot of feedback on the applications that you send, then you begin thinking that they don't matter," he said. "If the company doesn't think it's important, why should I?"

However, Knutzen stresses that the issue isn't necessarily the use of AI but rather using it "as a writer and not an editor."

Hallman said she "fully expects" people to use AI in their jobs and applications to save time, but she warns candidates against relying on it blindly.

"It's not the use of AI that's the problem, it's the lack of customization that is coupled with it," Hallman said. "If you're going to use AI, I think you need to use it really intentionally."

She said that applicants using the same chatbot-written responses become lost among their identical competitors.

"You need to have that human checkpoint," Hallman said. "Or it will just be a sea of everyone spitting out the same thing."

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