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The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.
The main goal of the course is to familiarize students with key areas of marketing research as well as with different methodological approaches that are influential in marketing. As a result, the course will cover a wide variety of topics and perspectives, spanning consumer behavior, marketing strategy, and quantitative marketing topics. The broad set of topics and methods reflects the diversity of marketing research. You are not expected to pursue research in all of these areas in the future. Rather, we would like the course to help you understand the field and form a clearer idea of what area might be most suitable for you.
The course also serves two additional goals: introducing students to RSM marketing faculty and introducing faculty to students. Our hope is that this course will offer a useful platform on which students can build to develop a successful line of research during their time at ERIM, by exposing them early on to the research carried out at the RSM marketing department and by facilitating interactions between students and faculty and thereby increasing the likelihood of collaborations.
Topics that will be discussed are: Motivation in Consumer Behavior (van den Bergh); Introduction to Marketing Science (Roos); Consumer Neuroscience (Smidts); Learning Brand Associations (Sweldens); Consumer Processing of Numerical Information (Lembregts); Primer on Experimental Consumer Research (Puntoni); Technology and Marketing (van Bruggen); Social Networks in Marketing (Chen); Adoption and Diffusion of Innovations (van Everdingen); Structural Demand Models (Szymanowski)
Students will be evaluated based on attendance, class participation and idea generation (60% of the grade), and a final assignment research proposal (40% of the grade).
The timetable for this course can be found in the EUR course guide .
ERIM PhD candidates and Research Master students can register for this course via Osiris Student .
External (non-ERIM) participants are welcome to this course. To register, please fill in the registration form and e-mail it to the ERIM Doctoral Office by four weeks prior to the start of the course. For external participants, the course fee is 260 euro per ECTS credit.
MKTG 9400 and MKTG 9410 provide an understanding and working knowledge of statistical data analysis for assessing how one variable is predicted (and possibly caused) by other variables. The courses focus on "funny Y's and messy X's" and extend the students' tool kit beyond classic linear regression and ANOVA in two directions. (1) Analyzing binary data, ordered response data, choice data, count data, truncated or censored data, and duration data; (2) Identifying and tackling causal identification challenges when analyzing non-experimental data. All assignments can be completed using R, SAS, or Stata.
Mktg9420 - research methods mktg a (course syllabus).
This course provides an introduction to the fundamental methodological issues that arise in experimental and quasi-experimental research. Illustrative examples are drawn from the behavioral sciences with a focus on the behavior of consumers and managers. Topics that are covered include: the development of research ideas; data collection and reliable measurement procedures; threats to validity; control procedures and experimental designs; and data analysis. Emphasis is placed on attaining a working knowledge of the use of regression methods for non-experimental and quasi-experimental data and analysis of variance methods for experimental data. The primary deliverable for this course is a meta-analysis of a research problem of the students choosing that investigates the effects of research methods on empirical results.
Mktg9500 - jdgmnt & dec making cb a (course syllabus).
The purpose of this course is to provide a solid foundation for critical thinking and research on the judgment, decision-making and choice aspects of consumer behavior. There is a focus on how people process information when making judgments and choices and how the processes of judgment and choice might be improved. Topics of discussion include rationality, judgment under uncertainty, judgment heuristics and biases, risk taking, dealing with conflicting values, framing effects, prospect theory, inter-temporal choice, preference formation, and the psychology of utility. The focus will be on the individual decision-maker, although the topics will also have some applicability to group and organizational decision-making and behavioral research methodologies.
The purpose of this course is to build off MKTG 950, "Judgment and Decision Making Perspectives on Consumer Behavior - Part A" with a more specialized focus that will vary from year to year. This course is intended for those interested in deepening their study of Judgment and Decision Making beyond the basics.
The purpose of this seminar is to provide graduate students with an overview of contemporary topics in consumer research. Depending on faculty, areas addressed may include basic research on consumer knowledge (learning and memory), goals, persuasion, and emotions, with applications to branding. consumer finance, human-technology interaction, and social influence. The course draws from the literature in marketing, psychology and economics. The course will enable students to conceptualize, operationalize, and develop research ideas. Therefore, the focus is on understanding theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.
Mktg9540 - econ/or models in mktg a (course syllabus).
This doctoral seminar reviews analytical models relevant to improving various aspects of marketing decisions such as new product launch, product line design, pricing strategy, advertising decisions, sales force organization and compensation, distribution channel design and promotion decisions. The primary focus will be on analytical models. The seminar will introduce the students to various types of analytical models used in research in marketing, including game theory models for competitive analysis, agency theory models for improving organization design and incentives within organizations, and optimization methods to improve decision making and resource allocation. The course will enable students to become familiar with applications of these techniques in the marketing literature and prepare the students to apply these and other analytical approaches to research problems that are of interest to the students.
This is a continuation of MKTG 954. This doctoral seminar reviews analytical models relevant to improving various aspects of marketing decisions such as new product launch, product line design, pricing strategy, advertising decisions, sales force organization and compensation, distribution channel design and promotion decisions. The primary focus will be on analytical models. The seminar will introduce the students to various types of analytical models used in research in marketing, including game theory models for competitive analysis, agency theory models for improving organization design and incentives within organizations, and optimization methods to improve decision making and resource allocation. The course will enable students to become familiar with applications of these techniques in the marketing literature and prepare the students to apply these and other analytical approaches to research problems that are of interest to the students.
This course is designed to generate knowledge of the use of quantitative statistical, econometric, and Machine Learning methods and their application to Marketing problems. A strong emphasis is also placed on the applied nature of applying these methods in terms of data requirements, exogenous versus endogenous variation, and computational challenges when using complex models. Students outside of Marketing are welcome, and we discuss how these models can be applied to other disciplines. By the end of the course, students should be familiar with the key issues and approaches in empirical marketing modeling.
This course is designed to generate awareness and appreciation of the way several substantive topics in marketing have been studied empirically using quantitative models. This seminar reviews empirical models of marketing phenomena including consumer choice, adoption of new products, sales response to marketing mix elements, and competitive interaction. Applies methods and concepts developed in econometrics and statistics but focuses on substantive issues of model structure and interpretation, rather than on estimation techniques. Ultimately, the goals are a) to prepare students to read and understand the literature and b) to stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in empirical marketing modeling.
Taught collectively by the faculty members from the Marketing Department, this course investigates advanced topics in marketing. It is organized in a way that allows students to 1) gain depth in important areas of research identified by faculty; 2) gain exposure to various faculty in marketing and their research values and styles; and 3) develop and advance their own research interests.
Mktg9730 - research sem mktg part a (course syllabus).
This course is taught collectively by the faculty members from the Marketing Department. It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles.
Mktg9950 - dissertation (course syllabus), mktg9999 - independent study (course syllabus).
Requires written permission of instructor and the department graduate adviser.
Descriptions of all active courses are listed. To see a summary of the active titles, as well as discontinued or renumbered courses, see the Ph.D. Course List.
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Rigorous, discipline-based research is the hallmark of the MIT Sloan PhD Program. The program is committed to educating scholars who will lead in their fields of research—those with outstanding intellectual skills who will carry forward productive research on the complex organizational, financial, and technological issues that characterize an increasingly competitive and challenging business world.
Learn more about the program, how to apply, and find answers to common questions.
Check out our event schedule, and learn when you can chat with us in person or online.
Visit this section to find important admissions deadlines, along with a link to our application.
Click here for answers to many of the most frequently asked questions.
PhD studies at MIT Sloan are intense and individual in nature, demanding a great deal of time, initiative, and discipline from every candidate. But the rewards of such rigor are tremendous: MIT Sloan PhD graduates go on to teach and conduct research at the world's most prestigious universities.
PhD Program curriculum at MIT Sloan is organized under the following three academic areas: Behavior & Policy Sciences; Economics, Finance & Accounting; and Management Science. Our nine research groups correspond with one of the academic areas, as noted below.
Behavioral & policy sciences.
Economic Sociology
Institute for Work & Employment Research
Organization Studies
Technological Innovation, Entrepreneurship & Strategic Management
Accounting
Information Technology
System Dynamics
Those interested in a PhD in Operations Research should visit the Operations Research Center .
Additional information including coursework and thesis requirements.
MIT Sloan is eager to provide a diverse group of talented students with early-career exposure to research techniques as well as support in considering research career paths.
The fourth annual Rising Scholars Conference on October 25 and 26 gathers diverse PhD students from across the country to present their research.
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The goal of the MIT Sloan PhD Program's admissions process is to select a small number of people who are most likely to successfully complete our rigorous and demanding program and then thrive in academic research careers. The admission selection process is highly competitive; we aim for a class size of nineteen students, admitted from a pool of hundreds of applicants.
MIT Sloan PhD Program Admissions Requirements Common Questions
Admissions for 2024 is closed. The next opportunity to apply will be for 2025 admission. The 2025 application will open in September 2024.
More information on program requirements and application components
Students in good academic standing in our program receive a funding package that includes tuition, medical insurance, and a fellowship stipend and/or TA/RA salary. We also provide a new laptop computer and a conference travel/research budget.
Funding Information
Throughout the year, we organize events that give you a chance to learn more about the program and determine if a PhD in Management is right for you.
June phd program overview.
During this webinar, you will hear from the PhD Program team and have the chance to ask questions about the application and admissions process.
August phd program overview, september 12 phd program overview.
Complete PhD Admissions Event Calendar
Unlike formulaic approaches to training scholars, the PhD Program at MIT Sloan allows students to choose their own adventure and develop a unique scholarly identity. This can be daunting, but students are given a wide range of support along the way - most notably having access to world class faculty and coursework both at MIT and in the broader academic community around Boston.
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Profiles of our current students
MIT Sloan produces top-notch PhDs in management. Immersed in MIT Sloan's distinctive culture, upcoming graduates are poised to innovate in management research and education.
Doctoral candidates on the current academic market
Graduates of the MIT Sloan PhD Program are researching and teaching at top schools around the world.
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The PhD Program is integral to the research of MIT Sloan's world-class faculty. With a reputation as risk-takers who are unafraid to embrace the unconventional, they are engaged in exciting disciplinary and interdisciplinary research that often includes PhD students as key team members.
Research centers across MIT Sloan and MIT provide a rich setting for collaboration and exploration. In addition to exposure to the faculty, PhD students also learn from one another in a creative, supportive research community.
Throughout MIT Sloan's history, our professors have devised theories and fields of study that have had a profound impact on management theory and practice.
From Douglas McGregor's Theory X/Theory Y distinction to Nobel-recognized breakthroughs in finance by Franco Modigliani and in option pricing by Robert Merton and Myron Scholes, MIT Sloan's faculty have been unmatched innovators.
This legacy of innovative thinking and dedication to research impacts every faculty member and filters down to the students who work beside them.
“MIT Sloan PhD training is a transformative experience. The heart of the process is the student’s transition from being a consumer of knowledge to being a producer of knowledge. This involves learning to ask precise, tractable questions and addressing them with creativity and rigor. Hard work is required, but the reward is the incomparable exhilaration one feels from having solved a puzzle that had bedeviled the sharpest minds in the world!” -Ezra Zuckerman Sivan Alvin J. Siteman (1948) Professor of Entrepreneurship
Sample Dissertation Abstracts - These sample Dissertation Abstracts provide examples of the work that our students have chosen to study while in the MIT Sloan PhD Program.
We believe that our doctoral program is the heart of MIT Sloan's research community and that it develops some of the best management researchers in the world. At our annual Doctoral Research Forum, we celebrate the great research that our doctoral students do, and the research community that supports that development process.
The videos of their presentations below showcase the work of our students and will give you insight into the topics they choose to research in the program.
2024 PhD Doctoral Research Forum Winner - Gabriel Voelcker
Watch more MIT Sloan PhD Program Doctoral Forum Videos
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A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You’ll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia.
Doing a PhD in Marketing gives you the opportunity to explore a number of research topics to do with the ways in which marketing and advertising techniques affect consumer behaviour. Some of the areas you could cover include:
You’ll be given training in a selection of quantitative and qualitative research methods. You may also have the chance to run user studies to test out your ideas.
The nature of Marketing means that there are plenty of chances to do interdisciplinary work, with ample crossover between areas like Psychology, Economics, Finance and Computer Science.
The entry requirements for a typical PhD in Marketing usually involve a Bachelors and a Masters degree in a related subject. You’ll also need to submit a compelling research proposal detailing your study plans. You may also need some professional experience, depending on the programme.
In the UK, PhDs in Marketing are funded by the Economic and Social Research Council (ESRC), which provides a tuition fee waiver and a living cost stipend. Depending on the programme, you may submit your own research proposal before being considered for funding, or apply for a project that already has funding attached.
It’s also possible to apply for a PhD loan to help with the costs of a doctorate in Marketing (although this can’t be combined with Research Council funding). Other options for financial support include university scholarships , graduate teaching assistantships and charities .
If you’re considering a part-time PhD in Marketing, it may also be worth asking your employer if they’re happy to sponsor you.
A PhD in Marketing is great preparation for a career in academia or teaching, as well as providing you with the transferrable skills to work in a range of commercial sectors. Your research could also have real-world relevance for SMEs, government agencies, multi-national companies and much more.
Phd research project.
PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.
This project has funding attached, subject to eligibility criteria. Applications for the project are welcome from all suitably qualified candidates, but its funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.
Self-funded phd students only.
This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.
Funded phd programme (students worldwide).
Some or all of the PhD opportunities in this programme have funding attached. Applications for this programme are welcome from suitably qualified candidates worldwide. Funding may only be available to a limited set of nationalities and you should read the full programme details for further information.
Business Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.
Fully funded phd scholarships for home (uk) students at the school of business, university of dundee, the uk, funded phd programme (uk students only).
Some or all of the PhD opportunities in this programme have funding attached. It is only available to UK citizens or those who have been resident in the UK for a period of 3 years or more. Some projects, which are funded by charities or by the universities themselves may have more stringent restrictions.
Exploring the role of stakeholder engagement in transformative value creation within the service ecosystem, phd opportunities in the faculty of business and law, phd research programme.
PhD Research Programmes present a range of research opportunities shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.
Awaiting funding decision/possible external funding.
This programme is waiting to confirm funding from a university or external source. This may depend on attracting suitable students and applications are welcome. Please see the programme details for more information.
A French PhD usually takes 3-4 years and often involves additional training and courses alongside research towards an original thesis. This will be assessed by external examiners before being presented at a public examination and eventually awarded with one of three grades. Some programmes are delivered in English.
Phd opportunities.
PhD Opportunities highlight some of the specific PhD projects, programmes or other information currently available from a university.
Responsible virtual assistant for effective marketing communication, glasgow school for business and society (gsbs) – self-funded phd projects.
The PhD opportunities on this programme do not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.
Virtual engagement: the impact of avatars on metaverse retailing.
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Whilst there are plenty of resources available to help prospective PhD students find doctoral programmes, deciding on a research topic is a process students often find more difficult.
Some advertised PhD programmes have predefined titles, so the exact topic is decided already. Generally, these programmes exist mainly in STEM, though other fields also have them. Funded projects are more likely to have defined titles, and structured aims and objectives.
Self funded projects, and those in fields such as arts and humanities, are less likely to have defined titles. The flexibility of topic selection means more scope exists for applicants to propose research ideas and suit the topic of research to their interests.
A middle ground also exists where Universities advertise funded PhD programmes in subjects without a defined scope, for example: “PhD Studentship in Biomechanics”. The applicant can then liaise with the project supervisor to choose a particular title such as “A study of fatigue and impact resistance of biodegradable knee implants”.
If a predefined programme is not right for you, then you need to propose your own research topic. There are several factors to consider when choosing a good research topic, which will be outlined in this article.
Our first piece of advice is to PhD candidates is to stop thinking about ‘finding’ a research topic, as it is unlikely that you will. Instead, think about developing a research topic (from research and conversations with advisors).
Consider several ideas and critically appraise them:
We have outlined the key considerations you should use when developing possible topics. We explore these below:
It is important to choose a topic of research that you are genuinely interested in. The decision you make will shape the rest of your career. Remember, a full-time programme lasts 3-4 years, and there will be unforeseen challenges during this time. If you are not passionate about the study, you will struggle to find motivation during these difficult periods.
You should also look to your academic and professional background. If there are any modules you undertook as part of your Undergraduate/Master degree that you particularly enjoyed or excelled in? These could form part of your PhD research topic. Similarly, if you have professional work experience, this could lead to you asking questions which can only be answered through research.
When deciding on a PhD research topic you should always consider your long-term career aspirations. For example, as a physicist, if you wish to become an astrophysicist, a research project studying black holes would be more relevant to you than a research project studying nuclear fission.
Reading dissertations and published journals is a great way to identify potential PhD topics. When reviewing existing research ask yourself:
Reading dissertations will also give you an insight into the practical aspects of doctoral study, such as what methodology the author used, how much data analysis was required and how was information presented.
You can also think of this process as a miniature literature review . You are searching for gaps in knowledge and developing a PhD project to address them. Focus on recent publications (e.g. in the last five years). In particular, the literature review of recent publications will give an excellent summary of the state of existing knowledge, and what research questions remain unanswered.
If you have the opportunity to attend an academic conference, go for it! This is often an excellent way to find out current theories in the industry and the research direction. This knowledge could reveal a possible research idea or topic for further study.
Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.
Discuss your research topic ideas with a supervisor. This could be your current undergraduate/masters supervisor, or potential supervisors of advertised PhD programmes at different institutions. Come to these meetings prepared with initial PhD topic ideas, and your findings from reading published journals. PhD supervisors will be more receptive to your ideas if you can demonstrate you have thought about them and are committed to your research.
You should discuss your research interests, what you have found through reading publications, and what you are proposing to research. Supervisors who have expertise in your chosen field will have insight into the gaps in knowledge that exist, what is being done to address them, and if there is any overlap between your proposed research ideas and ongoing research projects.
Talking to an expert in the field can shape your research topic to something more tangible, which has clear aims and objectives. It can also find potential shortfalls of your PhD ideas.
It is important to remember, however, that although it is good to develop your research topic based on feedback, you should not let the supervisor decide a topic for you. An interesting topic for a supervisor may not be interesting to you, and a supervisor is more likely to advise on a topic title which lends itself to a career in academia.
Another tip is to talk to a PhD student or researcher who is involved in a similar research project. Alternatively, you can usually find a relevant research group within your University to talk to. They can explain in more detail their experiences and suggest what your PhD programme could involve with respect to daily routines and challenges.
Use our Search tool , or look on University PhD listing pages to identify advertised PhD programmes for ideas.
The popularity of similar PhD programmes to your proposed topic is a good indicator that universities see value in the research area. The final bullet point is perhaps the most valuable takeaway from looking at advertised listings. Review what similar programmes involve, and whether this is something you would like to do. If so, a similar research topic would allow you to do this.
As part of the PhD application process , you may be asked to summarise your proposed research topic in a research proposal. This is a document which summarises your intended research and will include the title of your proposed project, an Abstract, Background and Rationale, Research Aims and Objectives, Research Methodology, Timetable, and a Bibliography. If you are required to submit this document then read our guidance on how to write a research proposal for your PhD application.
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Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing. Thesis of Client Profitability in marketing. The Effectiveness of Distribution. Customer Retention and Retrieval in the Retail Sector. Modern Trends embracing marketing sector.
Here, course leaders identify five of the most in-demand areas of business research. 1. Managing technology & innovation. "Management of innovation and technology is of particular importance right now," says Sabatier. "Questions about R&D, strategy and business models, and innovation are very important both from a theoretical and ...
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends. Yale School of Management. Edward P. Evans Hall. 165 Whitney Avenue. New Haven, CT 06511-3729.
The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer ...
Research topics in Marketing cover the gamut from consumer behavior to mathematical models of firms and markets. Researchers apply a variety of approaches, ... Marketing PhD Program Carlson School of Management, Rm 3-150 321-19th Ave S., Minneapolis, MN 55455 Phone: 612-626-4775 Email: [email protected] . 4 APPENDIX A
The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. For information on courses and sample plans of study, please visit the University Graduate Catalog. For more information about the Joint Doctoral Degree in Marketing and Psychology: https://marketing ...
List of research topics in Marketing Management. Creation of a global luxury brand. Global versus local marketing strategy. Global customer management. The strategy of Neuromarketing. Effectiveness of business outsourcing. Measuring Customer satisfaction. Effective branding using social media and digital marketing.
Areas of Research. At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to ...
In this article, we delve into different categories of PhD marketing thesis topics, providing insights into potential areas of exploration and research within each domain. 1- Consumer Behaviour ...
This PhD will conduct applied interdisciplinary analysis of Political Marketing, drawing on concepts from marketing, political science, communications, management, media and psychology. Read more. Supervisors: Prof J Lees-Marshment, Prof S Kinnear, Dr I Zisis. 30 June 2024 PhD Research Project Self-Funded PhD Students Only.
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not ...
The main goal of the course is to familiarize students with key areas of marketing research as well as with different methodological approaches that are influential in marketing. As a result, the course will cover a wide variety of topics and perspectives, spanning consumer behavior, marketing strategy, and quantitative marketing topics. The broad set of topics and methods reflects the ...
Marketing: Selected Doctoral Theses "Essays on MarTech: Learning to Design, Deliver, and Diffuse Interventions" Author: Jeremy Yang (2021) Committee: Juanjuan Zhang (co-chair), Sinan Aral (co-chair), Dean Eckles Abstract: Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales.
MKTG9720 - Adv Topics Mktg Part B (Course Syllabus) Taught collectively by the faculty members from the Marketing Department, this course investigates advanced topics in marketing. It is organized in a way that allows students to 1) gain depth in important areas of research identified by faculty; 2) gain exposure to various faculty in marketing ...
MIT Sloan PhD Program graduates lead in their fields and are teaching and producing research at the world's most prestigious universities. Rigorous, discipline-based research is the hallmark of the MIT Sloan PhD Program. The program is committed to educating scholars who will lead in their fields of research—those with outstanding ...
A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You'll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia. Doing a PhD in Marketing gives you the ...
How to Choose a Research Topic. Our first piece of advice is to PhD candidates is to stop thinking about 'finding' a research topic, as it is unlikely that you will. Instead, think about developing a research topic (from research and conversations with advisors). Did you know: It took Professor Stephen Hawking an entire year to choose his ...
This document lists 53 potential research topics in marketing for PhD studies. The topics cover a wide range of areas including consumer behavior, branding, advertising, market research, international marketing, digital marketing, banking, healthcare and more. Some examples of topics discussed are the impact of brand awareness on products, customer loyalty characteristics, foreign and local ...
Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant's business.