essays quotations

A Guide to Using Quotations in Essays

Quotations Add Credibility to a Persuasive Essay

• Love Quotes
• Great Lines from Movies and Television
• Quotations For Holidays
• Best Sellers
• Classic Literature
• Plays & Drama
• Shakespeare
• Short Stories
• Children's Books
• M.B.A, Human Resource Development and Management, Narsee Monjee Institution of Management Studies
• B.S., University of Mumbai, Commerce, Accounting, and Finance

If you want to make an impact on your reader, you can draw on the potency of quotations. The  effective use of quotations  augments the power of your arguments and makes your essays more interesting.

But there is a need for caution! Are you convinced that the quotation you have chosen is helping your essay and not hurting it? Here are some factors to consider to ensure that you are doing the right thing.

What Is This Quotation Doing in This Essay?

Let us begin at the beginning. You have a chosen a quotation for your essay. But, why that specific quotation?

A good quotation should do one or more of the following:

• Make an opening impact on the reader
• Build credibility for your essay
• Make the essay more interesting
• Close the essay with a point to ponder upon

If the quotation does not meet a few of these objectives, then it is of little value. Merely stuffing a quotation into your essay can do more harm than good.

Your Essay Is Your Mouthpiece

Should the quotation speak for the essay or should the essay speak for the quotation? Quotations should add impact to the essay and not steal the show. If your quotation has more punch than your essay, then something is seriously wrong. Your essay should be able to stand on its own legs; the quotation should merely make this stand stronger.

How Many Quotations Should You Use in Your Essay?

Using too many quotations is like having several people shouting on your behalf. This will drown out your voice. Refrain from overcrowding your essay with words of wisdom from famous people. You own the essay, so make sure that you are heard.

Don't Make It Look Like You Plagiarized

There are some rules and standards when using quotations in an essay. The most important one is that you should not give the impression of being the author of the quotation. That would amount to plagiarism . Here are a set of rules to clearly distinguish your writing from the quotation:

• You may describe the quotation in your own words before using it. In this case, you should use a colon (:) to indicate the beginning of the quotation. Then begin the quotation with a quotation mark ("). After you have completed the quotation, close it with a quotation mark ("). Here is an example: Sir Winston Churchill made a witty remark on the attitude of a pessimist: "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
• The sentence in which the quotation is embedded might not explicitly describe the quotation, but merely introduce it. In such a case, do away with the colon. Simply use the quotation marks . Here is an example: Sir Winston Churchill once said, "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
• As far as possible, you should mention the author and the source of the quotation. For instance: In Shakespeare ’s play "As You Like It," Touchstone says to Audrey in the Forest of Arden, "The fool doth think he is wise, but the wise man knows himself to be a fool." (Act V, Scene I).
• Ensure that the source of your quotation is authentic. Also, verify the author of your quotation. You can do so by looking up the quotation on authoritative websites. For formal writing, do not rely on just one website.

Blend Quotations In

An essay can seem quite jarring if the quotation does not blend in. The quotation should naturally fit into your essay. No one is interested in reading quotation-stuffed essays.

Here are some good tips on blending in your quotations:

• You can begin your essay with a quotation that sets off the basic idea of the essay. This can have a lasting impact on your reader. In the introductory paragraph of your essay, you can comment on the quotation if you like. In any case, do ensure that the relevance of the quotation is communicated well.
• Your choice of phrases and adjectives can significantly boost the impact of the quotation in your essay. Do not use monotonous phrases like: "George Washington once said...." If your essay is written for the appropriate context, consider using emphatic expressions like: "George Washington rocked the nation by saying...."

Using Long Quotations

It is usually better to have short and crisp quotations in your essay. Generally, long quotations must be used sparingly as they tend to weigh down the reader. However, there are times when your essay has more impact with a longer quotation.

If you have decided to use a long quotation, consider paraphrasing , as it usually works better. But, there is a downside to paraphrasing too. Instead of paraphrasing, if you use a direct quotation , you will avoid misrepresentation. The decision to use a long quotation is not trivial. It is your judgment call.

If you are convinced that a particular long quotation is more effective, be sure to format and punctuate it correctly.   Long quotations should be set off as block quotations . The format of block quotations should follow the guidelines that you might have been provided. If there are no specific guidelines, you can follow the usual standard—if a quotation is more than three lines long, you set it off as a block quote. Blocking implies indenting it about half an inch on the left.

Usually, a brief introduction to a long quotation is warranted. In other cases, you might need to provide a complete analysis of the quotation. In this case, it is best to begin with the quotation and follow it with the analysis, rather than the other way around.

Using Cute Quotes or Poetry

Some students choose a cute quotation first and then try to plug it into their essay. As a consequence, such quotations usually drag the reader away from the essay.

Quoting a verse from a poem, however, can add a lot of charm to your essay. I have come across writing that acquires a romantic edge merely by including a poetic quotation. If you are quoting from poetry, keep in mind that a small extract of a poem, say about two lines long, requires the use of slash marks (/) to indicate line breaks. Here is an example:

Charles Lamb has aptly described a child as "A child's a plaything for an hour;/ Its pretty tricks we try / For that or for a longer space; / Then tire, and lay it by." (1-4)

If you use a single line extract of a poem, punctuate it like any other short quotation without the slashes. Quotation marks are required at the beginning and at the end of the extract. However, if your quotation is more than three lines of poetry, I would suggest that you treat it like you would have treated a long quotation from prose. In this case, you should use the block quote format.

Does Your Reader Understand the Quotation?

Perhaps the most important question you must ask yourself when using a quotation is: "Do readers understand the quotation and its relevance to my essay ?"

If the reader is re-reading a quotation, just to understand it, then you are in trouble. So when you choose a quotation for your essay, ask yourself the following questions:

• Is this too convoluted for my reader?
• Does this match the tastes of my audience ?
• Is the grammar and vocabulary in this quotation understandable?
• How to Use Block Quotations in Writing
• Definition and Examples of Direct Quotations
• Definition and Examples of Quotation in English Grammar
• How to Use Shakespeare Quotes
• Guidelines for Using Quotation Marks Correctly
• What Is an Indentation?
• Practice in Using Quotation Marks Correctly
• How To Write an Essay
• Difference Between "Quote" and "Quotation": What Is the Right Word?
• The Five Steps of Writing an Essay
• What Is a Blockquote?
• 501 Topic Suggestions for Writing Essays and Speeches
• Writing a Descriptive Essay
• How and When to Paraphrase Quotations
• Write an Attention-Grabbing Opening Sentence for an Essay

How to Use Quotations and Citations in an Essay

Table of contents

• 1.1 Direct Introduction
• 1.2 Signal Phrases
• 1.3 Contextualization
• 1.4 Setting the Scene
• 1.5 Contrasting Views
• 1.6 Interjecting Commentary
• 1.7 Question or Challenge
• 2 Maintain the Flow of Your Writing While Using Quotations
• 3 Proper Use of Punctuation with Quotations
• 4 Impact of Formatting Quotations
• 5.3 Chicago
• 6.1 Start a Quote With an Active Verb
• 6.2 Use a Descriptive Verb
• 6.3 Select Proper Quotations
• 6.4 Don’t Overuse Quotes
• 6.5 Try to Paraphrase Long Quotes
• 7.1 Using a Quote as a Hook: When and Why?
• 8 Fine-Tuning Your Quotation Skills

Obviously, when we write an academic essay, we can’t create new information or take it from the air. In most cases, or always, there are sources for our thoughts. Therefore, we need to reference them. However, we may also want to quote this source directly in our work. And that’s when the need for correct quotation comes in.

Quotations play a pivotal role in essays, serving as a key technique for integrating information from external sources.

This article will guide you through several aspects of using quotations effectively:

• understanding quotation significance,
• mastering the art of accurate quoting,
• how to identify the original source from which the quotation was derived
• correct punctuation in quotes, and discerning the variations among different citation styles.

7 Strategies for a Smooth Transition into Quotations

Quotations are extremely vital in the academic environment. The quote in the essay is like a unique ingredient in your favorite meal. However, simply putting them in is insufficient. You must do things in such a manner that everything flows smoothly. There are a few ways to start a quote. Let’s have a look at some of them:

Direct Introduction

When you put quotes in an essay , simply state the source and introduce it directly. For example, you could say, “Eckhart Tolle, in ‘The Power of Now,’ said: ‘You create a good future by creating a good present.'”

Signal Phrases

Use signal phrases to attribute the quote to its source: “According to,” “As [author] argues,” or “In the words of.” For instance: “According to Shakespeare, ‘All the world’s a stage.'”

Contextualization

Give a little background before you embed a quote. “In the context of environmental sustainability, Jane Goodall states, ‘What you do makes a difference, and you have to decide what kind of difference you want to make.'”

Setting the Scene

Sometimes, you want to create a picture before dropping the embedded quotation. Set the stage for the quote by describing the situation or background. For instance: “As the sun dipped below the horizon, reflecting hues of orange and pink, she whispered, ‘It’s moments like these that stay with us forever.'”

Contrasting Views

This is like presenting a contrasting viewpoint or argument. You could say, “While some argue for the benefits of technology in education, Neil Postman contends, ‘Education is suffering from… the intrusion of industrialism.'”

Interjecting Commentary

Provide a remark or analysis before or after it. For instance: “In the face of adversity, Winston Churchill’s famous words resonate: ‘Success is not final, failure is not fatal: It is the courage to continue those counts.'”

Question or Challenge

Ask a question before dropping the quote to create curiosity or stimulate thought: “What role does technology play in shaping our society? Marshall McLuhan sheds light on this with his statement, ‘The medium is the message.'”

Thus, using quotes isn’t just about putting them in. It’s about introducing them in a way that fits smoothly into your writing. By using the correct ways to embed quotes, they will not interrupt the flow of your writing. If you need more information on the subject, we have an idea. PapersOwl’s essay assistance is an excellent option to go deeper into the subject without losing your academic mind.

Maintain the Flow of Your Writing While Using Quotations

Incorporating quotes into your work should feel easy.

• Introduce the one you quote, and use signal phrases for smooth transitions.
• Mix your comments with the cited content.
• Use strategic punctuation (colons, semicolons, or ellipses) and insert quotes in an essay.
• Establish the reliability of the source.

This guarantees that your thoughts blend effortlessly with the quoted insights. Indeed, quotes should not make your life harder. It’s vice versa ─ they must help you upgrade your work.

Proper Use of Punctuation with Quotations

Punctuation with quotations is a crucial aspect. We use quotation marks to integrate quotes into an essay, which look like these “”. If you use punctuation incorrectly, it may cause some grammatical trouble. However, these rules are easy to remember.

• Period outside of quotes is a common mistake you can see. However, in American English, commas and periods typically go inside quotation marks. Colons and semicolons go outside.
• Question marks and exclamation points vary based on context. Use a question mark or an exclamation point within the closing quotation marks if the punctuation is related to the citation itself. If the punctuation applies to the entire sentence, place it outside the closing quotation marks to end a quote in an essay.

✏️ Example of a quote in an essay:

• She said, “Hello.”
• He said, “I may forget your name, but I never forget a face.”
• Marco asked, “Do you need this pen?”.

There are also single quotation marks, which can be confusing. In American English, they are exclusively used for adding a quote within a quote:

✏️ “One of my students always said, ‘Quotations are confusing,’” our professor said.

Impact of Formatting Quotations

Formatting quotations can enhance the overall visual appeal of your essay. One creative technique involves using block quotations for longer passages. This distinguishes the quoted material. Additionally, it provides a visual break, drawing attention to the content’s significance. It’s a great way to end a paragraph with a quote.

Consider employing formatting elements such as italics or bold text for emphasis. Additionally, experiment with indentation and spacing to get a neat and organized appearance.

Let’s compare two quotes in essays. The examples will aid in understanding the impact of formatting.

• In J.K. Rowling’s “Harry Potter and the Sorcerer’s Stone,” Dumbledore imparts wisdom, “It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends.”
• In “Harry Potter and the Sorcerer’s Stone,” Dumbledore says, “It takes a great deal of bravery to stand up to our enemies, but just as much to stand up to our friends”.

The first quote looks more appealing and draws the reader’s attention to itself. Meanwhile, the second one has punctuation mistakes and may be lost in the text.

An effective tool for presenting information is to set up a quote in an essay. Besides, it can visually engage your readers.

Mastering Various Citation Styles with Finesse

In PapersOwl, we have already covered the citation rules topic. However, we would like to talk about it here since it can assist us in explaining a quote in an essay usage.

It is essential to mention the same author’s sources wherever possible. References serve as direct indicators for whatever information you are employing. Citing sources shows readers that a piece of information in your work is not your own.

The most popular citation styles are APA, MLA, and Chicago.

In APA format for the paper , we cite the author’s last name and the publication year in parentheses.

According to recent studies, sleep patterns significantly impact cognitive function (Johnson, 2020).

For citing while writing an essay in MLA style , we indicate the author’s name and page number, e.g., (Jones 45).

The novel explores themes of identity and self-discovery (Doe 72).

In Chicago style, citations can be either footnotes or endnotes. A full citation is added to the bibliography.

The economic implications of globalization are vast and multifaceted.¹

¹Smith, John. Globalization and Its Effects. Chicago: University Press, 2018.

Citation can sometimes be confusing. Not in the modern world, though. Now, you can check your references and citations in the citation generator online. It will help you write an outstanding essay with flawless quotes and citations.

Tips on Embedding Quotations in an Essay

You should also understand how to incorporate a quote into an essay naturally. You can not just put a paragraph from the book you’d read. Here are some tips:

Start a Quote With an Active Verb

To use quotes in an essay seamlessly, begin with an active verb. Use them to enhance subtlety and successfully communicate the speaker’s tone.

Use a Descriptive Verb

Incorporate descriptive verbs to increase the impact of your quotations. These verbs provide depth to your quotations and fill your story with context.

Select Proper Quotations

Add quotes in an essay that are relevant to your topic and give useful information. Moreover, make sure your quotes are brief and clearly support your views. Make relevance, trustworthiness, and clarity your top priorities.

Don’t Overuse Quotes

When you overuse quotes, it is a sign to your teacher that you don’t know how to paraphrase well. How many quotes per paragraph you should use depends on your work length. We recommend using one quote for every five paragraphs. The perfect approximate amount looks like this:

• 2 quotes for a 1500-word paper;
• 3 quotes for a 2000-word paper;
• 4 quotes for a 3000-word paper.

Try to Paraphrase Long Quotes

When dealing with lengthy quotes, try paraphrasing them for more concise integration. This ensures that you understand how to write quotes in an essay and explain them in your own words. At the same time, be careful not to change the meaning of the quote!

How to Start an Essay with a Quote

To start a paper with a quote, you must choose one that brings up the proper tone of your paper. The quotation source must be credible and fit your essay context. Finally, each phrase you pick must support your assertion while demonstrating your case proficiency. All of that’s important because the purpose of quotes is to make a good hook for essay and grab the attention of your target audience, which happens via knowledge and trust.

Using a Quote as a Hook: When and Why?

When crafting any type of paper, it’s crucial to use quotes that are not only attention-grabbing but also relevant to your topic. Many great essay examples written by PapersOwl specialists are proof of that. These experts know how to make quotes a powerful tool to engage readers. Taking into consideration their experience, we provide you with examples of when you could use one:

• When introducing a new topic or a newly found case: A good quotation will show relevance in such situations. It will gain people’s attention while showcasing new topics and establishing their importance.
• If you are in the writing process of a historical essay: In such situations, any quotation from any case-related historical figure may provide context and spark interest in readers.
• Personal experience: For such essays, quotations not only can grab one’s audience but serve as proof of your experience with this case. They show your perspective and give a deeper nuance when writing arguments, which affects those reading your paper.
• To support written arguments’ main point: It’s an outstanding way to start by hooking all readers up while backing up your claims.
• When challenging their beliefs: This is perfect for argumentative essays where you have to challenge their commonly held view. Such quotations engage with people and make them think and be eager to read more.

Using a quote relevant to your case is necessary, so always ensure you use a proper one that creates parallels between all sections. If you don’t see a proper connection, you can seek help from experts who edit essay theses. Many professional editors at PapersOwl can easily edit your text flow and create an effective introductory paragraph by providing reworded statements or better quotations. Additionally, they may help check all relevant sources for credibility, see if they deeply relate to your topic, and if they support your claims or bring controversy.

Fine-Tuning Your Quotation Skills

In summary, quotations are an important addition to your accurate academic essay . Using quotes in essays can improve your work. They also help you understand more about the subject of your paper. Thanks to this guide, it will be easy to embed a quote of any type into your academic work.

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How to Use a Quote in an Essay

Table of Contents

MLA in-text citation how-to

You can take a quote from different sources of information, such as books, magazines, websites or printed journals. Using quotes in an essay serves three goals:

• Present additional evidence to support your point of view or oppose a claim or idea;
• Help a reader better understand a topic under analysis;
• Strengthen your argumentation on a topic using another writer’s eloquence.

Since quotes are mostly used in Humanities, you’ll have to follow MLA citation referencing guidelines. The Modern Language Association citation manual implies two types of quotes – short and long.

• Short quote – Is less than 4 lines of typed text and can be embedded directly into a sentence;
• Long quote – Is more than 4 lines of typed text and requires a separate content block in an essay without quotation marks.

Writing college essays, the recommendation is to use short quotes.

Parenthetical citation

Referring to the works of other authors in-text is done using a parenthetical citation . Such a method implies the author-page style of quoting. For example:

When it comes to writing, King suggests: “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” (5)

Given the MLA in-text citation already contains King’s last name, you shouldn’t mention it in the parenthesis. If the author’s name isn’t mentioned in-text, it has to be specified in a parenthetical citation.

When it comes to writing, there’s a quote I like the most: “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” (King 5)

According to MLA guidelines, at the end of the essay, there has to be the Works Cited page . It contains the full reference featuring author’s full name, the full title of the source, the volume, the issue number, the date of publishing, and the URL (if the source was found online). Here’s an example of the full referencing in the Works Cited:

King, Larry L. “The Collection of Best Works.” Oxford University Press, vol. 2, no. 3, Jan.-Feb. 2017, http://www.prowritersdigest.com/editor-blogs/inspirational-quotes/72-of-the-best-quotes-about-writing.

How to start an essay with a quote?

Starting an essay with a quote is a matter of controversy. Experts in the pro camp suggest that a quote at the beginning of an essay helps make a powerful statement right from the start. Moreover, an interesting, captivating quote grabs the reader’s attention right from the start.

Experts from the against camp suggest that when you begin an essay with a quote, you miss on the opportunity to present your own take on the subject matter. In their opinion, when writing the introduction, you have to rely only on your words. Whereas quotes are most useful in the main body, serving as an additional argumentation. In conclusion, a quote can be placed, too.

How to use quotes in the middle of an essay?

Main Body is the place you’re meant to state a quote or two, depending on the length of a paper. A standard 5-paragraph essay will imply you to use 2-3 quotes in the main body. More quotes aren’t necessary for such a short assignment. Two quotes in the main body will do just fine.

In the main body paragraph, a quote is placed in the middle of the passage . First, you introduce a focal sentence of a paragraph highlighting your point of view regarding a topic. After that, you provide the evidence data and argumentation, among which is a relevant quote. And finally, you smoothly transit to the next body paragraph or the conclusion. Here’re three examples of how to present a quote in one of the main body paragraphs.

Accurate integration of a citation in a text is key. Or the whole passage will sound off.

People who want to become a writer don’t really need any piece of advice. “Those (…) who know that they really want to do this and are cut out for it, they know it.”

College essay quotes have to be naturally embedded in a text .

People who want to become a writer don’t really need any piece of advice: “Those (…) who know that they really want to do this and are cut out for it, they know it.”

There’s also the way to write an essay with quotes in the smoothest way possible.

People who want to become a writer don’t really need any piece of advice. They simply “know that they really want to do this and are cut out for it, they know it.”

See how organically a quote is inserted in a sentence? That’s the best-case scenario of using a quote in a sentence.

How to end an essay with a quote?

Sometimes, ending an essay with a quote is better than merely restating your thesis statement. Citations can be taken from both primary and secondary sources. Good quotes to end an essay might be of your course professor’s. According to essay writing websites , quotations taken from the words of subject authorities and thought leaders will do great, too.

A quote ending an essay helps meet 5 objectives:

• Provide a solid closure to your essay;
• Fortify your point of view;
• Give one final argument in favor of your thesis statement;
• Establish your authority on a topic;
• Helps your essay stand out.

Having a quotation at the end of an essay gives a good chance to score an “A”.

15 tips for using quotations in an essay

• Look up quotes in academic sources in the first place;
• Rely on the printed matter rather than internet sources;
• Avoid citing information from Wikipedia;
• Give context to every quotation you use;
• Always use quotation marks to avoid plagiarism-related troubles;
• Explain why the quote you’re about to use in a text is important;
• Seek to integrate quotes smoothly in a sentence for the best effect;
• Each quotation has to be attributed to the original source using parenthesis;
• Gather 10-15 quotes relevant to your topic and then sift through 5 quotes that will serve you best;
• Use the exact wording, punctuation, capitalization and sentence structure as in the original;
• Watch your punctuation when using quotes in a sentence;
• Avoid misquotations, as it’s a sign of a careless attitude towards the assignment;
• Use an ellipsis (…) to withdraw a part of a quote you don’t actually need;
• Try to use short quotes rather than long;
• Avoid quoting quotes, as it’s where students make mistakes most often.

5 motivational quotes for essay writing

Inspiration is a staple in every great writer’s routine. As a student, you might find drawing inspiration a bit too difficult. Here’re a couple of inspiring essay motivation quotes to help you break through the writer’s block. Or you can buy argumentative essay if doing the task yourself isn’t an option.

“I don’t need an alarm clock. My ideas wake me.”

“It’s none of their business that you have to learn to write. Let them think you were born that way.”

“The difference between the almost right word and the right word is … the difference between the lightning bug and the lightning.”

“Making people believe the unbelievable is no trick; it’s work . … Belief and reader absorption come in the details: An overturned tricycle in the gutter of an abandoned neighborhood can stand for everything.”

“To defend what you’ve written is a sign that you are alive.”

Many times life catches us off balance. Lots of written homework. Tight schedule. Sudden illness. Personal matters. Writer’s block. An instructor returned the essay for revisions. At the moments like these, it’s always a good idea to have someone to cover your back. GradeMiners can always write you a new essay, rewrite an existing draft, perform an ending an essay with a quote, or proofread your text for mistakes, typos, as well as correct the use of quotations. Let us know if you need anything, and we’ll help you out!

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Using Literary Quotations

Use the guidelines below to learn how to use literary quotations.

Download this Handout PDF

Introduction

When you’re asked to write a paper analyzing a work of literature, your instructor probably expects you to incorporate quotations from that literary text into your analysis. But how do you do this well? What kind of quotations do you use? How do you seamlessly weave together your ideas with someone else’s words?

On this page we clarify the purpose of using literary quotations in literary analysis papers by exploring why quotations are important to use in your writing and then explaining how to do this. We provide general guidelines and specific suggestions about blending your prose and quoted material as well as information about formatting logistics and various rules for handling outside text.

Although this material is focused on integrating your ideas with quotations from novels, poems, and plays into literary analysis papers, in some genres this advice is equally applicable to incorporating quotations from scholarly essays, reports, or even original research into your work.

For further information, check out our Quoting and Paraphrasing resource, or you may wish to see when the Writing Center is offering its next introductory workshop about the genre of literary analysis. Additionally, our Short Guide to Close Reading for Literary Analysis offers wonderful insight into how you can read a piece of literature in order to analyze it.

Why should I use literary quotations?

Within a literary analysis, your purpose is to develop an argument about what the author of the text is doing—how the text “works.” You use quotations to support this argument. This involves selecting, presenting, and discussing material from the text in order to “prove” your point—to make your case—in much the same way a lawyer brings evidence before a jury.

Quoting for any other purpose is counterproductive. Don’t quote to “tell the story” or otherwise convey basic information about the text; most of the time within this genre you can assume your reader knows the text. And don’t quote just for the sake of quoting or to fill up space.

How do I use literary quotations?

General guidelines.

The following paragraph is from a student’s analysis of the relationship between two characters in Woolf’s To the Lighthouse . Notice how statements expressing the writer’s ideas and observations are verified with evidence from the novel in both summarized and quoted form.

We learn about Mrs. Ramsey’s personality by observing her feelings about other characters. For example, Mrs. Ramsey has mixed feelings toward Mr. Tansley, but her feelings seem to grow more positive over time as she comes to know him better. At first Mrs. Ramsey finds Mr. Tansley annoying, as shown especially when he mentions that no one is going to the lighthouse (7). But rather than hating him, she feels pity: “she pitied men always as if they lacked something . . .” (85). Then later, during the gathering, pity turns to empathy as she realizes that Mr. Tansley must feel inferior. He must know, Mrs. Ramsey thinks, that “no woman would look at him with Paul Rayley in the room” (104). Finally, by the end of the dinner scene, she feels some attraction to Mr. Tansley and also a new respect: “She liked his laugh . . . She liked his awkwardness. There was a lot in that man after all” (110). In observing this evolution in her attitude, we learn more about Mrs. Ramsey than we do about Mr. Tansley. The change in Mrs. Ramsey’s attitude is not used by Woolf to show that Mrs. Ramsey is fickle or confused; rather it is used to show her capacity for understanding both the frailty and complexity of human beings. This is a central characteristic of Mrs. Ramsey’s personality.

Your ideas + textual evidence + discussion

Notice that this paragraph includes three basic kinds of materials: (a) statements expressing the student’s own ideas about the relationship Woolf is creating; (b) data or evidence from the text in summarized, paraphrased, and quoted form; and (c) discussion of how the data support the writer’s interpretation. All the quotations are used in accordance with the writer’s purpose, i.e., to show how the development of Mrs. Ramsey’s feelings indicates something about her personality.

Textual evidence options

Quoting is only one of several ways to present textual material as evidence. You can also refer to textual data, summarize, and paraphrase. You will often want merely to refer or point to passages (as in the third sentence in the above example paragraph) that contribute to your argument. In other cases, you will want to paraphrase, i.e., “translate” the original into your own words, again instead of quoting. Summarize or paraphrase when it is not so much the language of the text that justifies your position, but the substance or content.

Quoting selectively

Similarly, after you have decided that you want to quote material, quote only the portions of the text specifically relevant to your point . Think of the text in terms of units—words, phrases, sentences, and groups of sentences (paragraphs, stanzas)—and use only the units you need. If it is particular words or phrases that “prove” your point, you do not need to quote the full sentences they appear in; rather, incorporate the words and phrases into your own sentences that focus on your own ideas.

Blending your prose and quoted material

It is permissible to quote an entire sentence (between two sentences of your own), but in general you should avoid this method of bringing textual material into your discussion. Instead, use one of the following patterns:

An introducing phrase or orienter plus the quotation:

• In Blake’s poem “The Tyger,” it is creation, not a hypothetical creator, that is supremely awesome. [ argument sentence ]. The speaker asks, “What immortal hand or eye / Dare frame thy fearful symmetry?” [ data sentence; orienter before quote ]
• Gatsby is not to be regarded as a personal failure. [ argument sentence ] “Gatsby turned out all right at the end” (2), according to Nick. [ data sentence; orienter after quote ]
• “Our baby was a boy,” Shukumar tells his wife in the conclusion of Lahiri’s “A Temporary Matter” (22). [ data sentence; orienter after quote ] This admission is a death knell, tolling the end of their failing marriage. [ argument sentence ]

An assertion of your own and a colon plus the quotation:

• In the midst of discussing the fate of the Abame tribe, Uchendu presents his own theory: “There is no story that is not true” (141).
• Fitzgerald gives Nick a muted tribute to the hero: “Gatsby turned out all right at the end” (2).
• Within Othello , Cassio represents not only a political but also a personal threat to Iago: “He hath a daily beauty in his life / That makes me ugly . . .” (5.1.19-20).

An assertion of your own with quoted material worked in:

• For Nick, who remarks that Gatsby “turned out all right” (2), the hero deserves respect but perhaps does not inspire great admiration.
• Satan’s motion is many things; he “strides” through the air (55), arrives like a “rattling” cloud (56), and later explodes—“wandering,” “hovering and blazing” like a fire (270).
• Walking through Geraldine’s house, Pecola “wanted to see everything slowly, slowly” in order to fully appreciate its comparative order and opulence (Morrison 89).

Maintaining clarity and readability

Introduce a quotation either by indicating what it is intended to show, by naming its source, or by doing both. For non-narrative poetry, it’s customary to attribute quotations to “the speaker”; for a story with a narrator, to “the narrator.” For plays, novels, and other works with characters, identify characters as you quote them.

Do not use two quotations in a row without intervening text of your own. You should always be contextualizing all of your outside material with your own ideas, and if you let quotes build up without a break, readers will lose track of your argument.

Using the correct verb tense is a tricky issue. It’s customary in literary analysis to use the present tense; this is because it is at the present time that you (and your reader) are looking at the text. But events in a narrative or drama take place in a time sequence. You will often need to use a past tense to refer to events that took place before the moment you are presently discussing. Consider this example:

When he hears Cordelia’s answer, King Lear seems surprised, but not dumbfounded. He advises her to “mend [her] speech a little.” He had expected her to praise him the most; but compared to her sisters’, her remarks seem almost insulting (1.1.95).

Formatting logistics and guidelines

If for the sake of brevity you wish to omit material from a quoted passage, use ellipsis points (three spaced periods) to indicate the omission. Notice how in the paragraph about To the Lighthouse , above, the writer quoted only those portions of the original sentences that related to the point of the analysis.

When quoting, you may alter grammatical forms such as the tense of a verb or the person of a pronoun so that the quotation conforms grammatically to your own prose; indicate these alterations by placing square brackets around the changed form. In the quotation about King Lear at the end of the previous section, “her” replaces the “your” of the original so that the quote fits the point of view of the paper (third person).

Reproduce the spelling, capitalization, and internal punctuation of the original exactly. Of the following sentences presenting D. H. Lawrence’s maxim, “Books are not life,” the first is not acceptable in some style systems.

• For Lawrence, “books are not life.” [ UNACCEPTABLE ]
• For Lawrence, “[b]ooks are not life.” [ acceptable but awkward ]
• Lawrence wrote, “Books are not life.” [ acceptable ]
• “Books,” Lawrence wrote, “are not life.” [ acceptable ]
• For Lawrence, books “are not life.” [ acceptable ]

Punctuation

You may alter the closing punctuation of a quotation in order to incorporate it into a sentence of your own. For example:

• “Books are not life,” Lawrence emphasized.

Commas and periods go inside the closing quotation marks; the other punctuation marks go outside. For example:

• Lawrence insisted that books “are not life”; however, he wrote exultantly about the power of the novel.
• Why does Lawrence need to point out that “Books are not life”?

When quoting lines of poetry up to three lines long (which are not indented), separate one line of poetry from another with a slash mark with a space on either side (see examples from Blake’s “The Tyger” and Shakespeare’s Othello above).

Indentation

Prose or verse quotations less than four lines long are not indented. For quotations of this length, use the patterns described above.

“Longer” quotations should be formatted according to the expectations of a block quote. This unit of text should be positioned one half inch from the left margin, and opening and closing quotation marks are not used. The MLA Handbook , 8 th edition (2016) recommends that indented quotations be double-spaced, but many instructors prefer them single-spaced. The meaning of “longer” varies slightly from one style system to another, but a general rule is to indent quotations that are more than two (or three) lines of verse or four lines of prose.

If you’re quoting a series of dialogue dialogue between characters in a play, indent these lines and place the speaker’s name before the speech quoted. For example:

• CAESAR: Et tu, Brute! Then, fall, Caesar! CINNA: Liberty! Freedom! Tyranny is dead! (3.1.77-78)

Documentation

Follow your course instructor’s guidelines for documenting sources. If your instructor hasn’t told you which system to use to document sources, ask.

The documentation style used in this handout is that presented in the MLA Handbook , 8 th edition (2016), the most common citation style for literary analysis papers. The Writing Center has information about the rules of documentation within the most common systems .

Works Cited

Achebe, Chinau. Things Fall Apart . 1959. Anchor Books, 1994.

Blake, William. “The Tyger.” Poets.org , American Academy of Poets, https://www.poets.org/poetsorg/poem/tyger. Accessed 1 July 2018.

Fitzgerald, F. Scott. The Great Gatsby . 1925. The Scribner Library, 1953.

Lahiri, Jhumpa. “A Temporary Matter.” Interpreter of Maladies , Mariner Books, 1999, pp. 1-22.

Lawrence, David Herbert. “Why the Novel Matters.” Study of Thomas Hardy and Other Essays , edited by Bruce Steele, Cambridge University Press, 1985, pp. 191-8.

Milton, John. Paradise Lost . Printed for John Bumpus, 1821. Google Books , https://books.google.com/books?id=pO4MAAAAYAAJ&printsec=frontcover#v=onepage&q&f=false. Accessed 1 July 2018.

Morrison, Toni. The Bluest Eye . 1970. Plume, 1993.

Shakespeare, William. Julius Caesar. The Complete Works of William Shakespeare. Wordsworth Editions, pp. 582-610.

–. King Lear. The Complete Works of William Shakespeare . Wordsworth Editions, pp. 885-923.

–. Othello, the Moor of Venice. The Complete Works of William Shakespeare . Wordsworth Editions, pp. 818-57.

Woolf, Virginia. To the Lighthouse . 1927. Harcourt, 1981.

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Using Quotations

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How much should I quote?

The focus of your essay should be on your understanding of the topic. If you include too much quotation in your essay, you will crowd out your own ideas. Consider quoting a passage from one of your sources if any of the following conditions holds:

• The language of the passage is particularly elegant or powerful or memorable.
• You wish to confirm the credibility of your argument by enlisting the support of an authority on your topic.
• The passage is worthy of further analysis.
• You wish to argue with someone else’s position in considerable detail.

Condition 3 is especially useful in essays for literature courses.

If an argument or a factual account from one of your sources is particularly relevant to your paper but does not deserve to be quoted verbatim, consider

• paraphrasing the passage if you wish to convey the points in the passage at roughly the same level of detail as in the original
• summarizing the relevant passage if you wish to sketch only the most essential points in the passage

Note that most scientific writing relies on summary rather than quotation. The same is true of writing in those social sciences—such as experimental psychology—that rely on controlled studies and emphasize quantifiable results. (Almost all of the examples in this handout follow the MLA system of citation, which is widely used in the humanities and in those social sciences with a less quantitative approach.)

Visit our handout on paraphrase and summary .

Why is it important to identify my sources?

Quotations come from somewhere, and your reader will want to know where. Don’t just parachute quotations into your essay without providing at least some indication of who your source is. Letting your reader know exactly which authorities you rely on is an advantage: it shows that you have done your research and that you are well acquainted with the literature on your topic.

In the following passage, the parenthetical reference to the author does not adequately identify the source:

The ancient Greeks never saw a need to justify wars that were waged outside the walls of the city state. “Hence we must turn to Roman antiquity to find the first justification of war, together with the first notion that there are just and unjust wars” (Arendt 12). Yet the Roman conception of a just war differs sharply from more modern conceptions.

When you are making decisions about how to integrate quotations into your essay, you might imagine that you are reading the essay out loud to an audience. You would not read the parenthetical note. Without some sort of introduction, your audience would not even know that the statement about Roman antiquity was a quotation, let alone where the quotation came from.

How do I introduce a short quotation?

The following offers just one way of introducing the above quotation:

The ancient Greeks never saw a need to justify wars that were waged outside the walls of the city state. As Hannah Arendt points out in On Revolution , “we must turn to Roman antiquity to find the first justification of war, together with the first notion that there are just and unjust wars” (12). Yet the Roman conception of a just war differs sharply from more modern conceptions.

Since the quotation is relatively short, the brief introduction works.

You could, however, strengthen your analysis by demonstrating the significance of the passage within your own argument. Introducing your quotation with a full sentence would help you assert greater control over the material:

The ancient Greeks never saw a need to justify wars that were waged outside the walls of the city state. In On Revolution , Hannah Arendt points to the role the Romans played in laying the foundation for later thinking about the ethics of waging war: “we must turn to Roman antiquity to find the first justification of war, together with the first notion that there are just and unjust wars” (12). Yet the Roman conception of a just war differs sharply from more modern conceptions.

In these two examples, observe the forms of punctuation used to introduce the quotations. When you introduce a quotation with a full sentence, you should always place a colon at the end of the introductory sentence. When you introduce a quotation with an incomplete sentence, you usually place a comma after the introductory phrase. However, it has become grammatically acceptable to use a colon rather than a comma:

Arendt writes: “we must turn to Roman antiquity to find the first justification of war . . .”

If you are blending the quotation into your own sentence using the conjuction that , do not use any punctuation at all:

Arendt writes that “we must turn to Roman antiquity to find the first justification of war . . .”

If you are not sure whether to punctuate your introduction to a quotation, mentally remove the quotation marks, and ask yourself whether any punctuation is still required.

Finally, note that you can deviate from the common pattern of introduction followed by quotation. Weaving the phrases of others into your own prose offers a stylistically compelling way of maintaining control over your source material. Moreover, the technique of weaving can help you to produce a tighter argument. The following condenses twelve lines from Arendt’s essay to fewer than two:

What Arendt refers to as the “well-known realities of power politics” began to lose their moral legitimacy when the First World War unleashed “the horribly destructive” forces of warfare “under conditions of modern technology” (13).

What verbs and phrases can I use to introduce my quotations?

Familiarize yourself with the various verbs commonly used to introduce quotations. Here is a partial list:

argues writes points out concludes comments notes maintains suggests insists observes counters asserts states claims demonstrates says explains reveals

Each verb has its own nuance. Make sure that the nuance matches your specific aims in introducing the quotation.

There are other ways to begin quotations. Here are three common phrasings:

In the words of X , . . .

According to X , . . .

In X ‘s view, . . .

Vary the way you introduce quotations to avoid sounding monotonous. But never sacrifice precision of phrasing for the sake of variety.

Visit the U of T Writing Website’s page on verbs for referring to sources .

How do I introduce a long quotation?

If your quotation is lengthy, you should almost always introduce it with a full sentence that helps capture how it fits into your argument. If your quotation is longer than four lines, do not place it in quotation marks. Instead, set it off as a block quotation :

Although Dickens never shied away from the political controversies of his time, he never, in Orwell’s view, identified himself with any political program:

The truth is that Dickens’ criticism of society is almost exclusively moral. Hence his lack of any constructive suggestion anywhere in his work. He attacks the law, parliamentary government, the educational system and so forth, without ever clearly suggesting what he would put in their places. Of course it is not necessarily the business of a novelist, or a satirist, to make constructive suggestions, but the point is that Dickens’ attitude is at bottom not even destructive. . . . For in reality his target is not so much society as human nature. (416)

The full-sentence introduction to a block quotation helps demonstrate your grasp of the source material, and it adds analytical depth to your essay. But the introduction alone is not enough. Long quotations almost invariably need to be followed by extended analysis. Never allow the quotation to do your work for you. Usually you will want to keep the quotation and your analysis together in the same paragraph. Hence it is a good idea to avoid ending a paragraph with a quotation. But if your analysis is lengthy, you may want to break it into several paragraphs, beginning afresh after the quotation.

Once in a while you can reverse the pattern of quotation followed by analysis. A felicitously worded or an authoritative quotation can, on occasion, nicely clinch an argument.

There is some flexibility in the rule that block quotations are for passages of four lines or more: a shorter passage can be represented as a block quotation if it is important enough to stand on its own. For example, when you are quoting two or more lines of poetry , you will probably want to display the verse as it appears on the page:

In the opening heroic couplet of The Rape of the Lock , Pope establishes the unheroic nature of the poem’s subject matter:

What dire offense from amorous causes springs, What mighty contests rise from trivial things. (1-2)

If you choose to integrate verse into your own sentence, then use a slash surrounded by spaces to indicate line breaks:

In Eliot’s The Waste Land , the symbols of a mythic past lie buried in “A heap of broken images, where the sun beats, / And the dead tree gives no shelter, the cricket no relief” (22-23).

How do I let my reader know I’ve altered my sources?

If you need to alter your quotations in any way, be sure to indicate just how you have done so. If you remove text, then replace the missing text with an ellipsis —three periods surrounded by spaces:

In The Mirror and the Lamp , Abrams comments that the “diversity of aesthetic theories . . . makes the task of the historian a very difficult one” (5).

If the omitted text occurs between sentences, then put a space after the period at the end of sentence, and follow that by an ellipsis. In all, there will be four periods. (See Orwell on Dickens, above.)

Many people overuse ellipses at the beginning and end of quotations. Use an ellipsis in either place only when your reader might otherwise mistake an incomplete sentence for a complete one:

Abraham Lincoln begins “The Gettysburg Address” with a reminder of the act upon which the United States was founded: “Four score and seven years ago our fathers brought forth on this continent a new nation . . .” (1).

Do not use an ellipsis if you are merely borrowing a phrase from the original:

In “The Gettysburg Address” Abraham Lincoln reminds his listeners of the principles that had inspired the creation of “a new nation” (1).

If you need to alter or replace text from the original, enclose the added text within square brackets . You may, for example, need to alter text to ensure that pronouns agree with their antecedents. Do not write,

Gertrude asks her son Hamlet to “cast your nighted colour off” (1.2.68).

Square brackets allow you to absorb Gertrude’s words into your own statement:

Gertrude asks her son Hamlet to “cast [his] nighted colour off” (1.2.68).

Alternatively, you can include Gertrude’s original phrasing in its entirety as long as the introduction to the quotation is not fully integrated with the quotation. The introduction can be an independent clause:

Gertrude implores her son Hamlet to stop mourning the death of his father: “cast your nighted colour off” (I.ii.68).

Or it can be an incomplete sentence:

Gertrude implores her son Hamlet, “cast your nighted colour off” (1.2.68).

How is punctuation affected by quotation?

You must preserve the punctuation of a quoted passage, or else you must enclose in square brackets any punctuation marks that are your own.

There is, however, one important exception to this rule. You are free to alter the punctuation just before a closing quotation mark. You may need to do so to ensure that your sentences are fully grammatical. Do not worry about how the original sentence needs to be punctuated before that quotation mark; think about how your sentence needs to be punctuated. Note, for example, that if you are using the MLA system of referencing, a sentence always ends after the parenthetical reference. Do not also include a period before closing the quotation mark, even if there is a period there in the original. For example, do not write,

According to Schama, Louis XVI remained calm during his trial: “The Terror had no power to frighten an old man of seventy-two.” (822).

The period before the closing quotation mark must go:

According to Schama, Louis XVI remained calm during his trial: “The Terror had no power to frighten an old man of seventy-two” (822).

However, if you are using footnotes, the period remains inside the quotation mark, while the footnote number goes outside:

According to Schama, Louis XVI remained calm during his trial: “The Terror had no power to frighten an old man of seventy-two.” 1

In Canada and the United States, commas and periods never go outside a quotation mark. They are always absorbed as part of the quotation, whether they belong to you or to the author you are quoting:

“I am a man / more sinned against than sinning,” Lear pronounces in Act 3, Scene 2 (59-60).

However, stronger forms of punctuation such as question marks and exclamation marks go inside the quotation if they belong to the author, and outside if they do not:

Bewildered, Lear asks the fool, “Who is it that can tell me who I am?” (1.4.227).

Why is Lear so rash as to let his “two daughters’ dowers digest the third” (1.1.127)?

Finally, use single quotation marks for all quotations within quotations:

When Elizabeth reveals that her younger sister has eloped, Darcy drops his customary reserve: “‘I am grieved, indeed,’ cried Darcy, ‘grieved—shocked'” (Austen 295).

How to use Quotes in an Essay in 7 Simple Steps

A quote can be an effective and powerful literary tool in an essay, but it needs to be done well. To use quotes in an essay, you need to make sure your quotes are short, backed up with explanations, and used rarely. The best essays use a maximum of 2 quotes for every 1500 words.

Rules for using quotes in essays:

• Avoid Long Quotes.
• Quotes should be less than 1 sentence long.
• Match Quotes with Explanations and Examples.
• Use Max. 2 Quotes for 1500 words.
• Use page numbers when Citing Quotes.
• Don’t Italicize Quotes.
• Avoid quotes inside quotes.

Once you have mastered these quotation writing rules you’ll be on your way to growing your marks in your next paper.

How to use Quotes in an Essay

1. avoid long quotes.

There’s a simple rule to follow here: don’t use a quote that is longer than one line. In fact,  four word quotes  are usually best.

Long quotes in essays are red flags for teachers. It doesn’t matter if it is an amazing quote. Many, many teachers don’t like long quotes, so it’s best to avoid them.

Too many students provide quotes that take up half of a paragraph. This will lose you marks – big time.

If you follow my  perfect paragraph formula , you know that most paragraphs should be about six sentences long, which comes out to about six or seven typed lines on paper. That means that your quote will be a maximum of one-sixth (1/6) of your paragraph. This leaves plenty of space for discussion in your own words.

One reason teachers don’t like long quotes is that they suck up your word count. It can start to look like you didn’t have enough to say, so you inserted quotes to pad out your essay. Even if this is only your teacher’s perception, it’s something that you need to be aware of.

Here’s an example of over-use of quotes in paragraphs:

Avoid Quotes that are Too Long

Children who grow up in poverty often end up being poor as adults. “Many adult Americans believe that hard work and drive are important factors on economic mobility. When statistics show that roughly 42% of children born into the bottom level of the income distribution will likely stay there (Isaacs, 2007), this Is a consequence of structural and social barriers.” (Mistry et al., 2016, p. 761). Therefore poverty in childhood needs to be addressed by the government.

This student made the fatal mistake of having the quote overtake the paragraph.

Simply put, don’t use a quote that is longer than one line long. Ever. It’s just too risky.

Personally, I like to use a 4-word quote in my essays. Four-word quotes are long enough to constitute an actual quote but short enough that I have to think about how I will fit that quote around my own writing. This forces me to write quotations that both show:

• I have read the original source, but also:
• I know how to paraphrase

2. Do not use a Quote to that takes up a full Sentence, Starts a Sentence, or Ends a Paragraph

These are three common but fatal mistakes.

Essay quotes that start sentences or end paragraphs make you appear passive.

If you use a quotation in an essay to start a sentence or end a paragraph, your teacher automatically thinks that your quote is replacing analysis, rather than supporting it.

You should instead start the sentence that contains the quote with your own writing. This makes it appear that you have an  active voice .

Similarly, you should end a paragraph with your own analysis, not a quote.

Let’s look at some examples of quotes that start sentences and end paragraphs. These examples are poor examples of using quotes:

Avoid Quotes that Start Sentences The theorist Louis Malaguzzi was the founder of the Reggio Emilia Approach to Education. “Children have the ability to learn through play and exploration. Play helps children to learn about their surroundings” (Malaguzzi, 1949, p. 10). Play is better than learning through repetition of drills or reading. Play is good for all children.

Avoid Quotes that End Paragraphs Before Judith Butler gender was seen as being a binary linked to sex, men were masculine and women were feminine. Butler came up with this new idea that gender is just something society has made up over time. “Gender is a fluid concept” (Butler, 1990, p. 136).

Both these quotes are from essays that were shared with me by colleagues. My colleagues marked these students down for these quotes because of the quotes:

• took up full sentences;
• started sentences; and
• were used to end paragraphs.

It didn’t appear as if the students were analyzing the quotes. Instead, the quotes were doing the talking for the students.

There are some easy strategies to use in order to make it appear that you are actively discussing and analyzing quotes.

One is that you should make sure the essay sentences with quotes in them  don’t start with the quote . Here are some examples of how we can change the quotes:

Example 1: Start Quote Sentences with an Active Voice The theorist Louis Malaguzzi was the founder of the Reggio Emilia Approach to Education. According to Malaguzzi (1949, p. 10), “children have the ability to learn through play and exploration.” Here, Malaguzzi is highlighting how to play is linked to finding things out about the world. Play is important for children to develop. Play is better than learning through repetition of drills or reading. Play is good for all children.

Here, the sentence with the quote was amended so that the student has an active voice. They start the sentence with According to Malaguzzi, ….

Similarly, in the second example, we can also insert an active voice by ensuring that our quote sentence does not start with a quote:

Example 2: Start Quote Sentences with an Active Voice In 1990, Judith Butler revolutionized Feminist understandings of gender by arguing that “gender is a fluid concept” (p. 136). Before Butler’s 1990 book  Gender Trouble , gender was seen as being a binary linked to sex. Men were masculine and women were feminine. Butler came up with this new idea that gender is just something society has made up over time.

In this example, the quote is not at the start of a sentence or end of a paragraph – tick!

How to Start Sentences containing Quotes using an Active Voice

• According to Malaguzzi (1949, p. 10), “…”
• Malaguzzi (1949, p. 10) argues that “…”
• In 1949, Malaguzzi (p. 10) highlighted that “…”
• The argument of Malaguzzi (1949, p. 10) that “…” provides compelling insight into the issue.

3. Match Quotes with Explanations and Examples

Earlier on, I stated that one key reason to use quotes in essays is so that you can analyze them.

Quotes shouldn’t stand alone as explanations. Quotes should be there to be analyzed, not to do the analysis.

Let’s look again at the quote used in Point 1:

Example: A Quote that is Too Long Children who grow up in poverty often end up being poor as adults.  “Many adult Americans believe that hard work and drive are important factors in economic mobility. When statistics show that roughly 42% of children born into the bottom level of the income distribution will likely stay there (Isaacs, 2007), this Is a consequence of structural and social barriers.”  (Mistry et al., 2016, p. 761). Therefore poverty in childhood needs to be addressed by the government.

This student has included the facts, figures, citations and key details in the quote. Essentially, this student has been lazy. They failed to paraphrase.

Instead, this student could have selected the most striking phrase from the quote and kept it. Then, the rest should be paraphrased. The most striking phrase in this quote was “[poverty] is a consequence of structural and social barriers.” (Mistry et al., 2016, p. 761).

So, take that one key phrase, then paraphrase the rest:

Example: Paraphrasing Long Quotes Children who grow up in poverty often end up being poor as adults. In their analysis, Mistry et al. (2016) highlight that there is a misconception in American society that hard work is enough to escape poverty. Instead, they argue, there is evidence that over 40% of people born in poverty remain in poverty. For Mistry et al. (2016, p. 761), this data shows that poverty is not a matter of being lazy alone, but more importantly  “a consequence of structural and social barriers.”  This implies that poverty in childhood needs to be addressed by the government.

To recap,  quotes shouldn’t do the talking for you . Provide a brief quote in your essay, and then show you understand it with surrounding explanation and analysis.

4. Know how many Quotes to use in an Essay

There’s a simple rule for how many quotes should be in an essay.

Here’s a good rule to follow: one quote for every five paragraphs. A paragraph is usually 150 words long, so you’re looking at  one quote in every 750 words, maximum .

To extrapolate that out, you’ll want a maximum of about:

• 2 quotes for a 1500-word paper;
• 3 quotes for a 2000-word paper;
• 4 quotes for a 3000-word paper.

That’s the maximum , not a target. There’s no harm in writing a paper that has absolutely zero quotes in it, so long as it’s still clear that you’ve closely read and paraphrased your readings.

The reason you don’t want to use more quotes than this in your essay is that teachers want to see you saying things in your own words. When you over-use quotes, it is a sign to your teacher that you don’t know how to paraphrase well.

5. Always use page numbers when Citing Quotes in Essays

One biggest problem with quotes are that many students don’t know how to cite quotes in essays.

Nearly every referencing format requires you to include a page number in your citation. This includes the three most common referencing formats: Harvard, APA, and MLA. All of them require you to provide page numbers with quotes.

Citing a Quote in Chicago Style – Include Page Numbers

• Incorrect: “Gender is a fluid concept” (Butler 1990).
• Correct: “Gender is a fluid concept” (Butler 1990, 136).

Citing a Quote in APA and Harvard Styles – Include Page Numbers

• Incorrect: “Gender is a fluid concept” (Butler, 1990).
• Correct: “Gender is a fluid concept” (Butler, 1990, p. 136).

Citing a Quote in MLA Style – Include Page Numbers

• Incorrect: “Gender is a fluid concept” (Butler).
• Correct: “Gender is a fluid concept” (Butler 136).

Including a page number in your quotation makes a huge difference when a marker is trying to determine how high your grade should be.

This is especially true when you’re already up in the higher marks range. These little editing points can mean the difference between placing first in the class and third. Don’t underestimate the importance of attention to detail.

6. Don’t Italicize Quotes

For some reason, students love to use italics for quotes. This is wrong in absolutely every major referencing format, yet it happens all the time.

I don’t know where this started, but please don’t do it. It looks sloppy, and teachers notice. A nice, clean, well-formatted essay should not contain these minor but not insignificant errors. If you want to be a top student, you need to pay attention to minor details.

7. Avoid quotes inside quotes

Have you ever found a great quote and thought, “I want to quote that quote!” Quoting a quote is a tempting thing to do, but not worth your while.

I’ll often see students write something like this:

Poor Quotation Example: Quotes Inside Quotes Rousseau “favored a civil religion because it would be more tolerant of diversity than Christianity. Indeed ‘no state has ever been founded without religion as its base’ (Rousseau, 1913: 180).” (Durkheim, 1947, p. 19).

Here, there are quotes on top of quotes. The student has quoted Durkheim quoting Rousseau. This quote has become a complete mess and hard to read. The minute something’s hard to read, it loses marks.

Here are two solutions:

• Cite the original source. If you really want the Rousseau quote, just cite Rousseau. Stop messing around with quotes on top of quotes.
• Learn the ‘as cited in’ method. Frankly, that method’s too complicated to discuss here. But if you google it, you’ll be able to teach yourself.

When Should I use Quotes in Essays?

1. to highlight an important statement.

One main reason to use quotes in essays is to emphasize a famous statement by a top thinker in your field.

The statement must be  important. It can’t be just any random comment.

Here are some examples of when to use quotes in essays to emphasize the words of top thinkers:

• The words of Stephen Hawking go a long way in Physics ;
• The words of JK Rowling go a long way in Creative Writing ;
• The words of Michel Foucault go a long way in Cultural Studies ;
• The words of Jean Piaget go a long way in Education Studies .

2. To analyze an Important Statement.

Another reason to use quotes in essays is when you want to analyze a statement by a specific author. This author might not be famous, but they might have said something that requires unpacking and analyzing. You can provide a quote, then unpack it by explaining your interpretation of it in the following sentences.

Quotes usually need an explanation and example. You can unpack the quote by asking:

• What did they mean,
• Why is it relevant, and
• Why did they say this?

You want to always follow up quotes by top thinkers or specific authors with discussion and analysis.

Quotes should be accompanied by:

• Explanations of the quote;
• Analysis of the ideas presented in the quote; or
• Real-world examples that show you understand what the quote means.

Remember: A quote should be a stimulus for a discussion, not a replacement for discussion.

What Bad Quotes Look Like

Many teachers I have worked with don’t like when students use quotes in essays. In fact, some teachers absolutely hate essay quotes. The teachers I have met tend to hate these sorts of quotes:

• When you use too many quotes.
• When you use the wrong citation format.
• When you don’t provide follow-up explanations of quotes.
• When you used quotes because you don’t know how to paraphrase .

Be a minimalist when it comes to using quotes. Here are the seven approaches I recommend for using quotes in essays:

• Avoid Long Quotes in Essays
• Do not use a Quote that takes up a full Sentence, Starts a Sentence, or Ends a Paragraph
• Match Quotes with Explanations and Examples
• Use a Maximum of 2 Quotes for every 1500 words
• Always use page numbers when Citing Quotes in Essays
• Don’t Italicize Quotes
• Avoid quotes inside quotes

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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A detailed guide to quoting

Jessica Malnik

Quotations have the power to elevate your written work when used correctly. But in order to use a quote properly, you must give full credit to the original source.

Before you can learn how to properly include quoted material, you need to have a firm understanding of what a quotation is, the purpose for using one, and the difference between quoting and paraphrasing.

What is a quotation in writing?

Quotations serve multiple purposes in writing. Students and professionals alike can benefit from using quotations in their work. Whether you’re writing a research paper or a blog article, you’ll likely find yourself needing to use them at some point. Quoting can add perspective, validation, and evidence to your piece.

What do you mean by quoting?

Quoting is a technique that allows you to include an original passage from a source in your work as a direct quote. You do this by framing or surrounding the quote in quotation marks like this, “This is an example of a sentence framed by quotation marks.” 

However, you can’t just add quotation marks and call it a day. You also need proper attribution for your source. 

Keep in mind that there is a difference between direct quoting and indirect quoting. With direct quoting, you include the source’s exact words framed within quotation marks. 

With indirect quoting, you can paraphrase what the person or text said in your own words instead of copying it verbatim. Indirect quoting, also known as indirect speech or discourse, is mostly used to summarize what someone said in a talk or interview. Indirect quotations are never placed within quotation marks.

How do you properly quote? 

To properly quote someone, you’ll need to follow some general quoting rules along with properly citing your source using your preferred MLA, APA, or Chicago style guide. 

For example, many people incorrectly use punctuation with quotation marks. Do you know whether or not to include punctuation inside the quotation marks?

Here’s how to handle punctuation marks with quotes, as well as a few more rules to consider when including quotations in your work:

Punctuation

As a good rule of thumb, periods and commas should go inside quotation marks. On the other hand, colons, semicolons, and dashes go outside of the quotation marks. 

However, exclamation points and question marks aren’t set in stone. While these tend to go on the inside of quotation marks, in some instances, you might place them outside of the marks. 

Here are a few examples to illustrate how this would work in practice:

“ You should keep commas inside the quotation marks, ” he explained.

She wanted to help, so she said, “ I’m happy to explain it ” ; they needed a thorough explanation, and she loved to teach her students.

It gets a little trickier with exclamation marks and question marks when quoting. These can be either inside the quotation marks or outside of them, depending on the situation. Keep question and exclamation marks inside the quotations if they apply to the quoted passage. If they apply to your sentence instead of the quote, you’ll want to keep them outside. Here’s an example:

He asked the students, “ Do you know how to use quotation marks? ”

Did the students hear the teacher when he said, “ I will show you how to use quotation marks ”?

Closing quotations

Once you start using a quotation mark, you have to close it. This means that you can’t leave a quote open like the example below because the reader wouldn’t know when the quote is over.

Capitalization

The rule of capitalization changes depending on the context. 

For example, if you quote a complete sentence, then you should capitalize the first word in the sentence. However, if you are quoting a piece of a sentence or phrase, then you wouldn’t need to start with capitalization, like this:

She said, “ Here’s an example of a sentence that should start with a capital letter. ”

He said it was “ a good example of a sentence where capitalization isn’t necessary. ”

Sometimes, you’ll want to split a quote. You don’t need to capitalize the second half of the quote that’s divided by a parenthetical. Here’s an example to show you what that would look like:

“ Here is an example of a quote, ” she told her students, “ that doesn’t need capitalization in the second part . ”

What is the purpose of quoting? 

As stated above, quotations can serve multiple purposes in a written piece. Quotes can signify direct passages or titles of works. Here are a few of the reasons to include a quote within your written work:

These intentions can apply whether you’ve interviewed your source or are taking a quote from an existing, published piece. 

However, before you use a quote, you’ll want to understand how it can strengthen your work and when you should use one. We’ll discuss when you should use quotes and how to properly cite them using different style guides in the next section.

When you should use quotes

Quotations should be used strategically, no matter what type of writing you’re doing. For instance, if you’re a professional copywriter crafting a white paper or a student writing a research paper, you’ll likely want to include as much proof as possible in your work. However, stuffing your paper with a ton of quotations can do more harm than good because the piece needs to represent your ideas and interpretations of the source, not just good quotes.

That being said, quoting reputable sources in your work is an excellent way to prove your points and add credibility to the piece. Use quotations in your work when you want to share accurate ideas and passages from source materials.

You should also use quotes when you want to add emphasis to a source on the topic you’re covering. 

For example, if you’re writing a research paper, then it would be beneficial to add quotes from a professor involved in the study you’re referring to in your piece.

How to cite a quote in MLA, APA, and Chicago 

MLA, APA, and Chicago are three of the most common citation styles. It’s a standardized way of crediting the sources that you quote. Depending on your assignment, you may need to use a specific one when citing your sources.

This section shares how to cite your quotes in these three popular citation styles, along with several examples of each.

Modern Language Association (MLA) is most often associated with academics in English or philosophic fields. With this style of citation, you’ll need to include quotes word-for-word. It’s fine to use only phrases or pieces from a specific quote, but you’ll need to keep the spelling and punctuation the same.

Here are some other criteria to keep in mind when citing using MLA style:

• If the quote goes longer than four lines, you must use a blockquote. Do not indent at the start of the quote block.

• Start quotes on the next line, ½ inch from the left margin of the paper.

• Quotes must be double spaced like the rest of the paper.

• Only use quotations when quotation marks are a part of the source.

• Include in-text citations next to the blockquote.

• If a blockquote is longer than a paragraph, you must start the next paragraph with the same indent.

• Don’t include a number in the parenthetical quotation if the source doesn’t use page numbers.

Here’s an example of a short, direct quote with MLA using a website resource without page numbers:

She always wanted to be a writer. “ I knew from a young age that I wanted to write a novel . ” (Smith)

And an example of a blockquote from page 2 of the source:

John Doe shares his experience getting his book published in the prologue:

I never expected so many people to be willing to help me publish this book. I had a lot of support along the way. My friends and colleagues always encouraged me to keep going. Some helped me edit, and others reminded me why I started in the first place. One of my good friends even brought me dinner when she knew I was going to be working late. (2)

With MLA, the reader can reference the full sources at the end in the Work Cited section. For this example, it could look like this:

Works Cited

Smith, J. (2021). Example Blog Post. Retrieved 2021, from www.example.com

Doe, J. (2021). Book Title One (1st ed., Vol. 1). Example, TX: Example Publishing.

See this article for more information on MLA style citations.

American Psychological Association (APA) is used often in psychology, education, and criminal justice fields. It often requires a cover page and abstract.

Here are a few points to consider when using APA style to cite your sources:

• Citation pages should be double spaced.

• All citations in a paper must have a full reference in the reference list.

• All references must have a hanging indent.

• Sources must be listed in alphabetical order, typically by the last name.

Using the same source examples as we did with MLA above, here is how they would be cited in APA:

Doe, Jane. Example Blog Post . 2021, www.example.com. 

Doe, John. Book Title One . 1st ed., vol. 1, Example Publishing, 2021. 

See this article for more information on APA style citations.

Chicago Manual of Style (CMS) is commonly used in history and humanities fields. It was created to help researchers. Here are a few points to keep in mind for Chicago Style:

• There are 2 types of referencing styles:

    → Notes and Bibliography

    → Author-Date

• The list of bibliography must be single-spaced.

• The text should be double spaced, except for block quotations, tables, notes, and bibliographies.

• The second line should be indented for sources.

•Author last names must be arranged alphabetically.

Here’s how the same example sources used above would be cited using Chicago style:

Doe, Jane. “Example Blog Post,” 2021. www.example.com. 

Doe, John. Book Title One . 1. 1st ed. Vol. 1. Example, TX: Example Publishing, 2021.

See this article for more information on Chicago style citations.

Types of quotes and examples

There are two main types of quotes: direct and indirect.

Whenever you want to use someone’s statement word-for-word in your text, you’ll need to include properly cited, direct quotations. However, if you want to paraphrase someone’s words then indirect quotes could be more appropriate.

For example, say that you’re writing a press release for a company. You could interview different people within the company’s staff and paraphrase their quotes. This is particularly useful if the direct quote wouldn’t work well within your piece. For instance, you could change this direct quote example into an indirect quote that would more succinctly represent the speech:

Direct quote:

Indirect quote:

Keep in mind when using quotations that you should aim for using as few words as necessary. You don’t want to quote an entire paragraph when only one sentence contains the key information you want to share. If you need to add context, do so in your words. It’ll make for a much more interesting piece if you’re using quotes to support your stance alongside your interpretation instead of just repeating what’s already been said.

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Posted on Mar 29, 2019

170 Writing Quotes by Famous Authors for Every Occasion

When you're feeling stuck on your novel, an important thing to remember is that we've all been there in the past. That's right — even the J.K Rowling's and Ernest Hemingway's of this world. Which is why it's always a great idea to turn to your most famous peers (and their writing quotes) for inspiration.

Without further ado, here are 170 writing quotes  to guide you through every stage of writing. ( Yes! We've added more since we first published this post! )

The number one piece of advice that most authors have for other authors is to read, read, read. Here’s why.

1. “If you don't have time to read, you don't have the time (or the tools ) to write. Simple as that.” — Stephen King

2. “You should write because you love the shape of stories and sentences and the creation of different words on a page. Writing comes from reading, and reading is the finest teacher of how to write.” — Annie Proulx

3. “Indeed, learning to write may be part of learning to read. For all I know, writing comes out of a superior devotion to reading.” — Eudora Welty

4. “Read, read, read. Read everything  —  trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it. Then write. If it's good, you'll find out. If it's not, throw it out of the window.” — William Faulkner

5. “I kept always two books in my pocket: one to read, one to write in.” — Robert Louis Stevenson

6. “The Six Golden Rules of Writing: Read, read, read, and write, write, write.” — Ernest Gaines

7. “The greatest part of a writer’s time is spent in reading, in order to write; a man will turn over half a library to make one book.” — Samuel Johnson

8. “Read a thousand books, and your words will flow like a river.” ― Lisa See

9. “One sure window into a person’s soul is his reading list.” — Mary B. W. Tabor

The well of inspiration, we’re afraid, often does run dry. Here are the writing quotes to replenish it and, hopefully, remind you that there might be a story idea waiting for you just around the corner of life.

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10. "If there's a book that you want to read, but it hasn't been written yet, then you must write it." — Toni Morrison

11. “Everybody walks past a thousand story ideas every day. The good writers are the ones who see five or six of them. Most people don’t see any.” — Orson Scott

12. “Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, not your games with language, which will be the most compelling and seductive element in your style.” — Stephen King

13. “Most writers regard the truth as their most valuable possession, and therefore are most economical in its use.” — Mark Twain

14. “When I sit down to write a book, I do not say to myself, ‘I am going to produce a work of art.’ I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.” — George Orwell

15. “Write what disturbs you, what you fear, what you have not been willing to speak about. Be willing to be split open.” — Natalie Goldberg

16. “You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.” — Madeleine L'Engle

17. “How vain it is to sit down to write when you have not stood up to live.” — Henry David Thoreau

18. “Cheat your landlord if you can and must, but do not try to shortchange the Muse. It cannot be done. You can’t fake quality any more than you can fake a good meal.” — William S. Burroughs

19. “Write what should not be forgotten.” — Isabel Allende

20. “The story must strike a nerve in me. My heart should start pounding when I hear the first line in my head. I start trembling at the risk.” — Susan Sontag

21. “Sometimes the ideas just come to me. Other times I have to sweat and almost bleed to make ideas come. It’s a mysterious process, but I hope I never find out exactly how it works. I like a mystery, as you may have noticed.” — J.K. Rowling

22. “As for ‘Write what you know,’ I was regularly told this as a beginner. I think it’s a very good rule and have always obeyed it. I write about imaginary countries, alien societies on other planets, dragons, wizards, the Napa Valley in 22002. I know these things. I know them better than anybody else possibly could, so it’s my duty to testify about them.” — Ursula K. Le Guin

23. “I’m very lucky in that I don’t understand the world yet. If I understood the world, it would be harder for me to write these books.” — Mo Willems

24. “Ideas are cheap. It’s the execution that is all important.” — George R.R. Martin

25. “If you wait for inspiration to write you’re not a writer, you’re a waiter.” — Dan Poynter

Now, finding your "voice" is not as simple as entering a nationally-televised competition on NBC ( nyuk nyuk! ). Yet your voice will define you as a writer, and these famous writers have plenty of tips and writing quotes for you when it comes to finding it.

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26. “To gain your own voice, you have to forget about having it heard.” — Allen Ginsberg

27. “One day I will find the right words, and they will be simple.” — Jack Kerouac

28. “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” —Robert Frost

29. “It is only by writing, not dreaming about it, that we develop our own style.” — P.D. James

30. “Voice is not just the result of a single sentence or paragraph or page. It’s not even the sum total of a whole story. It’s all your work laid out across the table like the bones and fossils of an unidentified carcass.” — Chuck Wendig

31. “If it sounds like writing, I rewrite it. Or, if proper usage gets in the way, it may have to go. I can't allow what we learned in English composition to disrupt the sound and rhythm of the narrative.” — Elmore Leonard

32. “Your writing voice is the deepest possible reflection of who you are. The job of your voice is not to seduce or flatter or make well-shaped sentences. In your voice, your readers should be able to hear the contents of your mind, your heart, your soul.” — Meg Rosoff

33. “I don’t want just words. If that’s all you have for me, you’d better go.” — F. Scott Fitzgerald

34. “Literature is strewn with the wreckage of men who have minded beyond reason the opinions of others.” — Virginia Woolf

35. “Everywhere I go, I’m asked if the universities stifle writers. My opinion is that they don’t stifle enough of them.” — Flannery O’Connor

36. “There are some books that refuse to be written. They stand their ground year after year and will not be persuaded. It isn’t because the book is not there and worth being written — it is only because the right form of the story does not present itself. There is only one right form for a story and, if you fail to find that form, the story will not tell itself.” — Mark Twain

37. “Start writing, no matter what. The water does not flow until the faucet is turned on.” — Louis L’Amour

38. “First, find out what your hero wants, then just follow him.” — Ray Bradbury

39. “All you have to do is write one true sentence. Write the truest sentence that you know.” — Ernest Hemingway

40. “Focus more on your desire than on your doubt, and the dream will take care of itself.” — Mark Twain

41. “Being a writer is a very peculiar sort of job: It’s always you versus a blank sheet of paper (or a blank screen) and quite often the blank piece of paper wins.” — Neil Gaiman

42. “It’s none of their business that you have to learn to write. Let them think you were born that way.” — Ernest Hemingway

43. “It doesn’t matter how many book ideas you have if you can’t finish writing your book.” — Joe Bunting

44. “If I waited for perfection, I would never write a word.” — Margaret Atwood

45. “A blank piece of paper is God's way of telling us how hard it is to be God.” — Sidney Sheldon

46. “I am not at all in a humor for writing; I must write on until I am.” — Jane Austen

47. "Get it down. Take chances. It may be bad, but it's the only way you can do anything really good." — William Faulkner

48. “One thing that helps is to give myself permission to write badly. I tell myself that I’m going to do my five or 10 pages no matter what, and that I can always tear them up the following morning if I want. I’ll have lost nothing — writing and tearing up five pages would leave me no further behind than if I took the day off.” — Lawrence Block

49. “Abandon the idea that you are ever going to finish. Lose track of the 400 pages and write just one page for each day, it helps. Then when it gets finished, you are always surprised.” — John Steinbeck

50. “You can fix anything but a blank page.” — Nora Roberts

51. “I don’t wait for moods. You accomplish nothing if you do that. Your mind must know it has got to get down to work.” — Pearl S. Buck

52. “There is nothing to writing. All you do is sit down at the typewriter and bleed.” — Ernest Hemingway

Don’t get discouraged if you get this far and you’re thinking that your first draft is rather poor. These writing quotes are reminders that it’s just part of the process.

53. “The first draft is just you telling yourself the story.” — Terry Pratchett

54. “Get through a draft as quickly as possible.” — Joshua Wolf Shenk

55. “I love deadlines. I like the whooshing sound they make as they fly by.” — Douglas Adams

56. “The first draft of everything is shit.” — Ernest Hemingway

57. “There is no real ending. It’s just the place where you stop the story.” — Frank Herbert

58. “I would advise any beginning writer to write the first drafts as if no one else will ever read them — without a thought about publication — and only in the last draft to consider how the work will look from the outside.” — Anne Tyler

59. “I just give myself permission to suck. I delete about 90 percent of my first drafts, so it doesn’t really matter much if on a particular day I write beautiful and brilliant prose that will stick in the minds of my readers forever, because there’s a 90 percent chance I’m just going to delete whatever I write anyway. I find this hugely liberating.” — John Green

60. “Be willing to write really badly.” — Jennifer Egan

61. “On first drafts: It is completely raw, the sort of thing I feel free to do with the door shut — it’s the story undressed, standing up in nothing but its socks and undershorts.” — Stephen King

62. “I do not over-intellectualise the production process. I try to keep it simple: Tell the damned story.” — Tom Clancy

63. “Anyone who says writing is easy isn’t doing it right.” — Amy Joy

64. “You fail only if you stop writing.” — Ray Bradbury

65. “If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster.” — Isaac Asimov

66. “Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are put on that diet have very pleasant careers.” — Ray Bradbury

67. “You don’t start out writing good stuff. You start out writing crap and thinking it’s good stuff, and then gradually you get better at it. That’s why I say one of the most valuable traits is persistence.” ― Octavia E. Butler

68. “I believe myself that a good writer doesn’t really need to be told anything except to keep at it.” — Chinua Achebe

69. “The secret to being a writer is that you have to write. It’s not enough to think about writing or to study literature or plan a future life as an author. You really have to lock yourself away, alone, and get to work.” — Augusten Burroughs

70. “It is by sitting down to write every morning that one becomes a writer.” — Gerald Brenan

71. “Talent is insignificant. I know a lot of talented ruins. Beyond talent lie all the usual words: discipline, love, luck, but most of all, endurance.” — James Baldwin

72. “You just have to go on when it is worst and most helpless — there is only one thing to do with a novel and that is go straight on through to the end of the damn thing.” — Ernest Hemingway

73. “We have to continually be jumping off cliffs and developing our wings on the way down.” — Kurt Vonnegut

74. “The nearest I have to a rule is a Post-it on the wall in front of my desk saying ‘Faire et se taire’ from Flaubert. Which I translate for myself as ‘Shut up and get on with it.’” — Helen Simpson

75. “I’ve been writing since I was six. It is a compulsion, so I can’t really say where the desire came from; I’ve always had it. My breakthrough with the first book came through persistence, because a lot of publishers turned it down.” — J.K. Rowling

76. “Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as a writer.” — Ray Bradbury

77. “It is worth mentioning, for future reference, that the creative power which bubbles so pleasantly in beginning a new book quiets down after a time, and one goes on more steadily. Doubts creep in. Then one becomes resigned. Determination not to give in, and the sense of an impending shape keep one at it more than anything.” — Virginia Woolf

78. “A professional writer is an amateur who didn’t quit.” — Richard Bach

“Write drunk, edit sober” might be one of the most famous writing quotes about editing, but we can’t all outdrink Ernest Hemingway. Which is why these other words of wisdom and writing quotes exist!

79. “You can always edit a bad page. You can’t edit a blank page.” ― Jodi Picoult

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80. “When your story is ready for a rewrite, cut it to the bone. Get rid of every ounce of excess fat. This is going to hurt; revising a story down to the bare essentials is always a little like murdering children, but it must be done.” — Stephen King

81. “The best advice on writing was given to me by my first editor, Michael Korda, of Simon and Schuster, while writing my first book. 'Finish your first draft and then we'll talk,' he said. It took me a long time to realize how good the advice was. Even if you write it wrong, write and finish your first draft. Only then, when you have a flawed whole, do you know what you have to fix.” — Dominick Dunne

82. “Editing might be a bloody trade, but knives aren’t the exclusive property of butchers. Surgeons use them too.” — Blake Morrison

83. “The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.” — E.B. White

84. “You write to communicate to the hearts and minds of others what's burning inside you, and we edit to let the fire show through the smoke.” — Arthur Plotnik

85. “Half my life is an act of revision.” — John Irving

86. “I'm all for the scissors. I believe more in the scissors than I do in the pencil.” — Truman Capote

87. “It is perfectly okay to write garbage — as long as you edit brilliantly.” — C. J. Cherryh

88. “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ― Don Roff

89. “Only kings, presidents, editors, and people with tapeworms have the right to use the editorial 'we'.” — Mark Twain

90. “So the writer who breeds more words than he needs, is making a chore for the reader who reads.” ― Dr. Seuss

91. “Not that the story need be long, but it will take a long while to make it short.” — Henry David Thoreau

92. “I would write a book, or a short story, at least three times — once to understand it, the second time to improve the prose, and a third to compel it to say what it still must say. Somewhere I put it this way: first drafts are for learning what one's fiction wants him to say. Revision works with that knowledge to enlarge and enhance an idea, to reform it. Revision is one of the exquisite pleasures of writing.” — Bernard Malamud

93. “No author dislikes to be edited as much as he dislikes not to be published.” — Russell Lynes

94. “Do not hoard what seems good for a later place in the book, or for another book; give it, give it all, give it now.” — Annie Dillard

95. “No passion in the world is equal to the passion to alter someone else's draft.” — H.G. Wells

96. “A writer is a world trapped in a person.” — Victor Hugo

97. “A writer is someone for whom writing is more difficult than it is for other people.” — Thomas Mann

98. “People say, ‘What advice do you have for people who want to be writers?’ I say, they don’t really need advice, they know they want to be writers, and they’re gonna do it. Those people who know that they really want to do this and are cut out for it, they know it.” — R.L. Stine

99. “As a writer, you should not judge, you should understand.” ― Ernest Hemingway

100. “I am irritated by my own writing. I am like a violinist whose ear is true, but whose fingers refuse to reproduce precisely the sound he hears within.” — Gustave Flaubert

101. “Let me live, love, and say it well in good sentences.” — Sylvia Plath

102. “I go out to my little office, where I’ve got a manuscript, and the last page I was happy with is on top. I read that, and it’s like getting on a taxiway. I’m able to go through and revise it and put myself — click — back into that world.” — Stephen King

103. “I think all writing is a disease. You can’t stop it.” — William Carlos Williams

104. “Each writer is born with a repertory company in his head. Shakespeare has perhaps 20 players. I have 10 or so, and that’s a lot. As you get older, you become more skillful at casting them.” — Gore Vidal

105. “For your born writer, nothing is so healing as the realization that he has come upon the right word.” — Catherine Drinker Bowen

106. “The task of a writer consists of being able to make something out of an idea.” — Thomas Mann

107. “Some editors are failed writers, but so are most writers.” — T.S. Eliot

108. “Many people hear voices when no one is there. Some of them are called mad and are shut up in rooms where they stare at the walls all day. Others are called writers and they do pretty much the same thing.” — Margaret Chittenden

109. “A writer never has a vacation. For a writer life consists of either writing or thinking about writing.” — Eugene Ionesco

110. “Either write something worth reading or do something worth writing.” — Benjamin Franklin

111. “A person is a fool to become a writer. His only compensation is absolute freedom. He has no master except his own soul, and that, I am sure, is why he does it.” — Roald Dahl

112. “Writing is the only thing that, when I do it, I don’t feel I should be doing something else.” — Gloria Steinem

From cavemen to our modern day in the 21st-century, we have written our joys and sorrows throughout history. What compels us to write? Here’s what some of the most beloved writers we know have to say.

113. “I can shake off everything as I write; my sorrows disappear, my courage is reborn.” — Anne Frank

114. “We write to taste life twice, in the moment and in retrospect.” — Anais Nin

115. “There is no greater agony than bearing an untold story inside you.” ― Maya Angelou

116. “The very reason I write is so that I might not sleepwalk through my entire life.” — Zadie Smith

117. “The good writing of any age has always been the product of someone’s neurosis.” — William Styron

118. “No matter what people tell you, words and ideas can change the world.” — Robin Williams

119. “Words can be like X-rays if you use them properly — they'll go through anything. You read and you're pierced.” — Aldous Huxley

120. “You can make anything by writing.” — C.S. Lewis

121. “Writers live twice.” —  Natalie Goldberg

122. “History will be kind to me for I intend to write it.” — Winston Churchill

123. “Anybody can make history. Only a great man can write it.” — Oscar Wilde

124. “You must stay drunk on writing so reality cannot destroy you.” — Ray Bradbury

125. “Don’t tell me the moon is shining; show me the glint of light on broken glass .” ― Anton Chekhov

126. “My own experience is that once a story has been written, one has to cross out the beginning and the end. It is there that we authors do most of our lying.” — Anton Chekhov

127. “There are three rules for writing a novel. Unfortunately, no one knows what they are.” — Somerset Maugham

128. “Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” — Stephen King

129. “Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be.” — Mark Twain

130. “Find your best time of the day for writing and write. Don’t let anything else interfere. Afterwards it won’t matter to you that the kitchen is a mess.” — Esther Freud

131. “Here is a lesson in creative writing. First rule: Do not use semicolons. [...] All they do is show you've been to college.” — Kurt Vonnegut

132. “To produce a mighty book, you must choose a mighty theme.” — Herman Melville

133. “Write drunk, edit sober.” — Ernest Hemingway

134. “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” — Mark Twain

135. “The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it ­honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.” — Neil Gaiman

136. “Exercise the writing muscle every day, even if it is only a letter, notes, a title list, a character sketch, a journal entry. Writers are like dancers, like athletes. Without that exercise, the muscles seize up.” — Jane Yolen

137. “Style means the right word. The rest matters little.” — Jules Renard

138. “My aim in constructing sentences is to make the sentence utterly easy to understand, writing what I call transparent prose. I’ve failed dreadfully if you have to read a sentence twice to figure out what I meant.” — Ken Follett

139. “And one of [the things you learn as you get older] is, you really need less… My model for this is late Beethoven. He moves so strangely and quite suddenly sometimes from place to place in his music, in the late quartets. He knows where he’s going and he just doesn’t want to waste all that time getting there… One is aware of this as one gets older. You can’t waste time.” — Ursula K. Le Guin

140. “ Part 1. I notice that you use plain, simple language, short words and brief sentences. That is the way to write English — it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in . Part 2. When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them – then the rest will be valuable. They weaken when they are close together. They give strength when they are wide apart. Part 3. An adjective habit, or a wordy, diffuse, flowery habit, once fastened upon a person, is as hard to get rid of as any other vice.” — Mark Twain

“You miss 100% of the shots that you never take — Wayne Gretsky,” as Michael Scott once said. In tribute to this sentiment, these writing quotes help show why it’s important not to let failure or rejection get you down.

141. “You can’t let praise or criticism get to you. It’s a weakness to get caught up in either one.” — John Wooden

142. “Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil — but there is no way around them.” — Isaac Asimov

143. “Was I bitter? Absolutely. Hurt? You bet your sweet ass I was hurt. Who doesn’t feel a part of their heart break at rejection. You ask yourself every question you can think of, what, why, how come, and then your sadness turns to anger. That’s my favorite part. It drives me, feeds me, and makes one hell of a story.” — Jennifer Salaiz

144. “I love my rejection slips. They show me I try.” — Sylvia Plath

145. “I would advise anyone who aspires to a writing career that before developing his talent, he would be wise to develop a thick hide.” — Harper Lee

147. “I used to save all my rejection slips because I told myself, one day I’m going to autograph these and auction them. And then I lost the box.” — James Lee Burke

148. “This manuscript of yours that has just come back from another editor is a precious package. Don’t consider it rejected. Consider that you’ve addressed it ‘to the editor who can appreciate my work’ and it has simply come back stamped ‘Not at this address’. Just keep looking for the right address.” — Barbara Kingsolver

149. “To ward off a feeling of failure, she joked that she could wallpaper her bathroom with rejection slips, which she chose not to see as messages to stop, but rather as tickets to the game.” — Anita Shreve

150. “Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.” — Neil Gaiman

151. “The artist doesn’t have time to listen to the critics. The ones who want to be writers read the reviews, the ones who want to write don’t have the time to read reviews.” — William Faulkner

152. “I think that you have to believe in your destiny; that you will succeed, you will meet a lot of rejection and it is not always a straight path, there will be detours — so enjoy the view.” — Michael York

153. “I went for years not finishing anything. Because, of course, when you finish something you can be judged.” — Erica Jong

154. “I tell writers to keep reading, reading, reading. Read widely and deeply. And I tell them not to give up even after getting rejection letters. And only write what you love.” — Anita Diamant

155. “I could write an entertaining novel about rejection slips, but I fear it would be overly long.” — Louise Brown

156. “I had immediate success in the sense that I sold something right off the bat. I thought it was going to be a piece of cake and it really wasn’t. I have drawers full of — or I did have — drawers full of rejection slips.” — Fred Saberhagen

157. “An absolutely necessary part of a writer’s equipment, almost as necessary as talent, is the ability to stand up under punishment, both the punishment the world hands out and the punishment he inflicts upon himself.” — Irwin Shaw

158. “Failures are finger posts on the road to achievement.” — C. S. Lewis

Why does writing matter? If there’s anyone who might know the answer, it’s the people who write — and continue to write, despite adverse circumstances. Here are a few pennies for their thoughts.

159. “Every secret of a writer’s soul, every experience of his life, every quality of his mind, is written large in his works.” — Virginia Woolf

160. “If the book is true, it will find an audience that is meant to read it.” — Wally Lamb

161. “A word after a word after a word is power.” — Margaret Atwood

162. “If you want to change the world, pick up your pen and write.” — Martin Luther

163. “The purpose of a writer is to keep civilization from destroying itself.” — Albert Camus

164. “Good fiction’s job is to comfort the disturbed and disturb the comfortable.” — David Foster Wallace

165. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” — Philip Pullman

166. “All stories have to at least try to explain some small portion of the meaning of life.” — Gene Weingarten

167. “If a nation loses its storytellers, it loses its childhood.” — Peter Handke

168. “The difference between fiction and reality? Fiction has to make sense.” — Tom Clancy

169. “If I had to give young writers advice, I would say don’t listen to writers talking about writing or themselves.” — Lillian Hellman

170. “Don’t take anyone’s writing advice too seriously.” — Lev Grossman

Of course, writing quotes by themselves won't write the book for you — you alone have that power. However, we hope that this post has helped inspire you in some way! If you're looking for more in-depth resources, you can check out these guides:

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Have a favorite quote that we missed? If you know of more cool quotes by writers, write them in the comments!

2 responses

Brian Welte says:

08/05/2019 – 12:28

Here's a quote I absolutely adore: "The author, in his work, must be like God in the Universe, present everywhere and visible nowhere" [Quote from Gustave Flaubert]

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How to Put a Quote in an Essay

Last Updated: November 28, 2022 Fact Checked

This article was co-authored by Christopher Taylor, PhD and by wikiHow staff writer, Danielle Blinka, MA, MPA . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,636,793 times.

Using a direct quote in your essay is a great way to support your ideas with concrete evidence, which you need to support your thesis. To select a good quote , look for a passage that supports your argument and is open to analysis. Then, incorporate that quote into your essay, and make sure you properly cite it based on the style guide you’re using.

Sample Quotes

Incorporating a Short Quote

• For instance, let's say this is the quote you want to use: "The brown leaves symbolize the death of their relationship, while the green buds suggest new opportunities will soon unfold."
• If you just type that sentence into your essay and put quotes around it, your reader will be disoriented. Instead, you could incorporate it into a sentence like this: "The imagery in the story mirrors what's happening in Lia's love life, as 'The brown leaves symbolize the death of their relationship, while the green buds suggest new opportunities will soon unfold.'"

• "Critic Alex Li says, 'The frequent references to the color blue are used to suggest that the family is struggling to cope with the loss of their matriarch.'"
• "According to McKinney’s research, 'Adults who do yoga at least three times a week have lower blood pressure, better sleeping patterns, and fewer everyday frustrations.'"
• "Based on several recent studies, people are more likely to sit on the park benches when they're shaded by trees."

• You still need to use quotation marks even if you're only quoting a few words.
• If you're in doubt, it's best to be cautious and use quotes.

• For example, let’s say you used the quote, “According to McKinney’s research, ‘Adults who do yoga at least three times a week have lower blood pressure, better sleeping patterns, and fewer everyday frustrations.’” Your commentary might read, “This shows that yoga can have a positive impact on people’s health, so incorporating it into the workplace can help improve employee health outcomes. Since yoga makes employees healthier, they’ll likely have reduced insurance costs.”

• When you use a paraphrase, you still need to provide commentary that links the paraphrased material back to your thesis and ideas.

Using a Long Quote

• The reader will recognize that the material is a direct quote because it's set off from the rest of the text. That's why you don't need to use quotation marks. However, you will include your citation at the bottom.

• "In The Things They Carried , the items carried by soldiers in the Vietnam war are used to both characterize them and burden the readers with the weight they are carrying: The things they carried were largely determined by necessity. Among the necessities or near-necessities were P-38 can openers, pocket knives, heat tabs, wristwatches, dog tags, mosquito repellent, chewing gum, candy cigarettes, salt tablets, packets of Kool-Aid, lighters, matches, sewing kits, Military Payment Certificates, C rations, and two or three canteens of water." (O'Brien 2)

Variation: When you're citing two or more paragraphs, you must use block quotes, even if the passage you want to quote is less than four lines long. You should indent the first line of each paragraph an extra quarter inch. Then, use ellipses (…) at the end of one paragraph to transition to the next.

• Your block quote will use the same spacing as the rest of your paper, which will likely be double-spacing.

• For example, “According to Li, “Rosa is the first sister to pick a rose because she’s the only one who’s begun to move on after their mother’s death” might become “According to Li, “Rosa is the first sister to pick a rose because she’s … begun to move on after their mother’s death.”
• Don’t eliminate words to change the meaning of the original text. For instance, it’s not appropriate to use an ellipsis to change “plants did not grow faster when exposed to poetry” to “plants did … grow faster when exposed to poetry.”

• For example, let’s say you want to use the quote, “All of them experienced a more relaxed, calmer disposition after doing yoga for 6 months.” This doesn’t tell the reader who you’re talking about. You could use brackets to say, “All of [the teachers in the study] experienced a more relaxed, calmer disposition after doing yoga for 6 months.”
• However, if you know the study is talking about teachers, you couldn’t use brackets to say, “All of [society experiences] a more relaxed, calmer disposition after doing yoga for 6 months.”

• If you don't explain your quote well, then it's not helping your ideas. You can't expect the reader to connect the quote back to your thesis for you.

• For instance, you may prefer to use a long block quote to present a passage from a literary work that demonstrates the author's style. However, let's say you were using a journal article to provide a critic's perspective on an author's work. You may not need to directly quote an entire paragraph word-for-word to get their point across. Instead, use a paraphrase.

Tip: If you’re unsure about a quote, ask yourself, “Can I paraphrase this in more concise language and not lose any support for my argument?” If the answer is yes, a quote is not necessary.

Citing Your Quote

• An MLA citation will look like this: (Lopez 24)
• For sources with multiple authors, separate their names with the word “and:” (Anderson and Smith 55-56) or (Taylor, Gomez, and Austin 89)
• If you use the author’s name in your lead-in to the quote, you just need to provide the year in parentheses: According to Luz Lopez, “the green grass symbolizes a fresh start for Lia (24).”

• An APA citation for a direct quote looks like this: (Ronan, 2019, p. 10)
• If you’re citing multiple authors, separate their names with the word “and:” (Cruz, Hanks, and Simmons, 2019, p. 85)
• If you incorporated the author’s name into your lead-in, you can just give the year and page number: Based on Ronan’s (2019, p. 10) analysis, “coffee breaks improve productivity.”

• For instance, a Chicago Style citation will look like this: (Alexander 2019, 125)
• If you’re quoting a source with multiple authors, separate them with the word “and:” (Pattinson, Stewart, and Green 2019, 175)
• If you already incorporated the author’s name into your quote, then you can just provide the year and page number: According to Alexander, “the smell of roses increases feelings of happiness” (2019, 125).

• For MLA, you'd cite an article like this: Lopez, Luz. "A Fresh Blossom: Imagery in 'Her Darkest Sunshine.'" Journal of Stories , vol. 2, no. 5, 2019, p. 15-22. [17] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source
• In APA, you'd cite an article like this: Lopez, Luz. (2019). A Fresh Blossom: Imagery in "Her Darkest Sunshine." Journal of Stories , 2(5), 15-22. [18] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source
• For Chicago Style, your article citation would look like this: Lopez, Luz. "A Fresh Blossom: Imagery in 'Her Darkest Sunshine.'" Journal of Stories 2 no. 4 (2019): 15-22. [19] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

Selecting a Quote

Tip: Quotes are most effective when the original language of the person or text you’re quoting is worth repeating word-for-word.

• If you’re struggling to explain the quote or link it back to your argument, then it’s likely not a good idea to include it in your essay.

• Paraphrases and summaries work just like a direct quote, except that you don’t need to put quotation marks around them because you’re using your own words to restate ideas. However, you still need to cite the sources you used.

Community Q&A

• Always cite your quotes properly. If you don't, it is considered plagiarism. Thanks Helpful 0 Not Helpful 0

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• ↑ https://www.ursinus.edu/live/files/1160-integrating-quotespdf
• ↑ https://lsa.umich.edu/sweetland/undergraduates/writing-guides/how-do-i-incorporate-quotes-.html
• ↑ https://helpfulprofessor.com/quotes/
• ↑ https://advice.writing.utoronto.ca/using-sources/quotations/
• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_formatting_quotations.html
• ↑ https://guides.libraries.psu.edu/apaquickguide/intext
• ↑ https://www.chicagomanualofstyle.org/tools_citationguide/citation-guide-2.html
• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_formatting_and_style_guide.html
• ↑ https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_articles_in_periodicals.html
• ↑ https://owl.purdue.edu/owl/research_and_citation/chicago_manual_17th_edition/cmos_formatting_and_style_guide/periodicals.html
• ↑ https://writingcenter.unc.edu/tips-and-tools/quotations/

About This Article

Medical Disclaimer

The content of this article is not intended to be a substitute for professional medical advice, examination, diagnosis, or treatment. You should always contact your doctor or other qualified healthcare professional before starting, changing, or stopping any kind of health treatment.

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To put a quote in an essay, incorporate it directly into a sentence if it's shorter than 4 typed lines. For example, you could write "According to researchers," and then insert the quote. If a quote is longer than 4 typed lines, set it off from the rest of the paragraph, and don't put quotes around it. After the quote, include an in-text citation so readers know where it's from. The right way to cite the quote will depend on whether you're using MLA, APA, or Chicago Style formatting. For more tips from our English co-author, like how to omit words from a quote, scroll down! Did this summary help you? Yes No

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Writing Studio

Quotation basics: grammar, punctuation, and style, some general quotation guidelines.

In an effort to make our handouts more accessible, we have begun converting our PDF handouts to web pages. Download this page as a PDF: Quotation Grammar, Punctuation, and Style Return to Writing Studio Handouts

When writing a formal essay, you will often need to use quotes from a text or texts as evidence to prove your point or to make an argument. Below are grammar and punctuation guidelines to help you integrate those quotes into your essay successfully.

We recommend consulting a style manual or your instructor for specific queries.

Periods and Commas

• You do not need to use any punctuation before a quotation if it forms part of your own sentence.

Example: Dennis cries that he is “being repressed!”

• Use a comma when introducing a quote with a phrase such as ‘he said.’

Example: The old man protests, “I don’t want to go on the cart.”

• Place parenthetical citations outside the end quotation mark, but before the punctuation.

Example: King Arthur declares, “Let’s not go to Camelot. It is a silly place” (13).

Colons and Ellipses

• Use a colon when introducing a quotation with a full independent clause (one that can stand on its own).

Example: Emily feels frustrated by his response: “Is there someone else that we can talk to?”

• Use an ellipsis (three periods, sometimes with spaces between: ‘…’ ) to indicate an omission in a quotation (Exception: it is not necessary to use an ellipsis when omitting words at the beginning of a quote unless you are using a block quote format).

Example: “The kind of intelligence a genius has … leaps with ellipses.”

• When you want to omit one or more full sentences, use a period and a space before the three ellipsis dots.

Example: “Hatred paralyzes life. … Hatred darkens life; love illuminates it.”

Slashes and Brackets

• When you are quoting poetry, use a slash ( / ) to mark a line break.

Example: “Let me not to the marriage of true minds / Admit impediments” (1-2).

• Use square brackets to add a word, change a pronoun, or change a verb tense in the quote.

Original quote: “It’s my duty as a knight to sample all the peril I can.”

In your essay: Sir Galahad thinks “it’s [his] duty as a knight to sample all the peril [he] can.”

Question Marks and Exclamation Points

• With a question mark or exclamation point, there is no need to use a comma or a period.

Example: The interested observer wonders, “Are you suggesting that coconuts migrate?”

• If the mark is part of your sentence and not part of the quote, it goes outside the last quotation mark.

Example: I don’t think we can ever understand the “ineluctable modality of the visual”!

Block Quotes

• MLA style calls for use of a block quote (indent 10 spaces, or 2 tabs) when citing five or more lines of typed prose or four or more lines of verse. APA style calls for block quotes when citing forty words or more.

Shall I compare thee to a summer’s day? / Thou art more lovely and more temperate. / Rough winds do shake the darling buds of May, / And summer’s lease hath all too short a date. (1-4)

Quote Within a Quote

• When using a quote within a quote, single quotation marks are used for the inner quote.

Example: Josh laments, “Every time I try to talk to someone it’s ‘sorry this’ and ‘forgive me that.’”

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7.1: An Overview of Quotations

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KATELYN BURTON

One of the most important skills you can develop as a student is the ability to use outside sources correctly and smoothly. Academic knowledge builds on the knowledge of others. When we cite others through our quotations and paraphrases, we start with ideas established by others and build upon them to develop our own ideas.

Specifically, this section will offer answers to these questions:

1. What is a quotation?

2.When should I quote?

3. How long should a quotation be?

4.What is a paraphrase?

5.When should I paraphrase?

6. What is effective paraphrasing?

7. When does paraphrasing become plagiarism?

8. How do I use signal phrases to introduce quotations and paraphrases?

9. How do I make a quotation work with the grammar of my own sentence?

10. How do I make a quotation work with the grammar of my own sentence if I am not quoting a complete sentence?

11.What punctuation should I use with quotations?

12. What is plagiarism?

13.Why should I cite?

14.How can I avoid plagiarism?

15.What is common knowledge?

16.What is MLA?

17.How do I format references?

18.What do I do if my source differs from the basic pattern for a reference?

19.How do I format in-text citations?

1.WHAT IS A QUOTATION?

A quotation is one way you may make use of a source to support and illustrate points in your essay. A quotation is made up of exact words from the source, and you must be careful to let your reader know that these words were not originally yours. To indicate your reliance on exact words from a source, either place the borrowed words between quotation marks or if the quotation is four lines or more, use indentation to create a block quotation.

Once you have determined that you want to use a quotation, the following strategies will help you smoothly fit quotations into your writing. We will discuss these strategies in more detail later in this chapter.

• Signal phrases help you integrate quoted material into your essay.
• Quotations must be made to work within the grammar of your sentences, whether you are quoting phrases or complete sentences.
• Quotations must be properly punctuated.
• Quotations must contain a citation.

2.WHEN SHOULD I QUOTE?

Quote when the exact wording is necessary to make your point. For example, if you were analyzing the style choices in Martin Luther King, Jr.’s “I Have a Dream” speech, you would quote because it would be important to illustrate the unforgettable language or to use exact wording in a discussion of word choice and sentence structure. You would also quote if the exact wording captures information, tone, or emotion that would be lost if the source were reworded. Use quotations to assist with conciseness if it would take you longer to relate the information if you were to put it into your own words. Finally, if you cannot reword the information yourself and retain its meaning, you should quote it.

Source : It has begun. It is awful—continuous and earthquaking.

Quoting to preserve emotion : One nurse described an exchange between the two sides as “awful—continuous and earthquaking” (Burton 120).

3.HOW LONG SHOULD A QUOTATION BE?

Quote only as many words as necessary to capture the information, tone, or expression from the original work for the new context that you are providing. Lengthy quotations actually can backfire on a writer because key words from the source may be hidden among less important words. In addition, your own words will be crowded out. Never quote a paragraph when a sentence will do; never quote a sentence when a phrase will do; never quote a phrase when a word will do.

Quoting everything : One nurse described an artillery exchange between the two sides. She wrote, “It has begun. It is awful—continuous and earthquaking” (Burton 120).

Quoting key words : One nurse described an artillery exchange between the two sides as “awful—continuous and earthquaking” (Burton 120).

4.WHAT IS A PARAPHRASE?

A paraphrase preserves information from a source but does not preserve its exact wording. A paraphrase uses vocabulary and sentence structure that is largely different from the language in the original. A paraphrase may preserve specialized vocabulary shared by everyone in a field or discipline; otherwise, the writer paraphrasing a source starts fresh, creating new sentences that repurpose the information in the source so that the information plays a supportive role its new location.

5.WHEN SHOULD I PARAPHRASE?

Paraphrase when information from a source can help you explain or illustrate a point you are making in your own essay, but when the exact wording of the source is not crucial.

Source : The war against piracy cannot be won without mapping and dividing the tasks at hand. I divide this map into two parts: that which anyone can do now, and that which requires the help of lawmakers.

Paraphrase : Researchers argue that legislators will need to address the problem but that other people can get involved as well (Lessig 563).

If you were analyzing Lessig’s style, you might want to quote his map metaphor; however, if you were focusing on his opinions about the need to reform copyright law, a paraphrase would be appropriate.

6.WHAT IS EFFECTIVE PARAPHRASING?

Effective paraphrasing repurposes the information from a source so that the information plays a supportive role in its new location. This repurposing requires a writer to rely on her own sentence structure and vocabulary. She creates her own sentences and chooses her own words so the source’s information will fit into the context of her own ideas and contribute to the development of her thesis.

Source : Citizens of this generation witnessed the first concerted attempt to disseminate knowledge about disease prevention and health promotion, downplaying or omitting altogether information about disease treatment.

Effective Paraphrase : Murphy pointed out that in the first half of the nineteenth century, people worked hard to spread information about how to prevent disease but did not emphasize how to treat diseases (415).

7.WHEN DOES PARAPHRASING BECOME PLAGIARISM?

A paraphrase should use vocabulary and sentence structure different from the source’s vocabulary and sentence structure. Potential plagiarism occurs when a writer goes through a sentence from a source and inserts synonyms without rewriting the sentence as a whole.

Potential plagiarism : People of this period observed the first organized effort to share information about preventing disease and promoting health, deemphasizing or skipping completely information about treating diseases (Murphy 141).

The sentence structure of the bad paraphrase is identical to the sentence structure of the source, matching it almost word for word. The writer has provided an in-text citation pointing to Murphy as the source of the information, but she is, in fact, plagiarizing because she hasn’t written her own sentence.

8.HOW DO I USE SIGNAL PHRASES TO INTRODUCE QUOTATIONS AND PARAPHRASES?

Use signal phrases that mention your source to help your reader distinguish between the source and your own ideas. Do not drop quotes into your paper with no setup or explanation. This is your paper and your arguments must be supported; this includes showing how the quote or paraphrase connects to and proves your ideas. A signal verb introduces the quote that is coming and indicates your stance towards the material.

Figure 7.2 Some Sample Signal Verbs

Use different verbs of expression to avoid being monotonous but also because some verbs are better for setting up the point you are making. For example, to stress weakness in a source’s argument, you might choose to write that your source admits or concedes a point.

Paraphrase with signal phrase:

As the author points out, quotations are great, but sometimes paraphrases are better (DeVries 3).

Quotation with signal phrase:

In her diary, the nurse lamented that “one of the most stabbing things in this war is seeing the lines of empty motor ambulances going up to bring down the wrecks who at this moment are sound and fit” (Burton 413).

Some signal phrases do not make use of verbs but rely on signal phrases like according to or in the opinion of or in the words of .

9.HOW DO I MAKE A QUOTATION WORK WITH THE GRAMMAR OF MY OWN SENTENCE?

Each quotation should be an element inside one of your own sentences and should not stand alone.

Example of an incorrect placement of quotation:

The author wrote about conditions for nurses during World War I. “One of the most stabbing things in this war is seeing the lines of empty motor ambulances going up to bring down the wrecks who at this moment are sound and fit” (Burton 441).

Notice that the quotation stands alone. It is not an element within one of your own sentences. Some beginning writers might try to correct the problem by changing the period after “World War II” to a comma. However, that simply tacks one sentence to the end of another and creates a punctuation error. Instead, each quotation must work within the grammar of one of your sentences.

One way to make a quotation work with sentence grammar is to place it after a verb of expression.

The author states, “One of the most stabbing things in this war is seeing the lines of empty motor ambulances going up to bring down the wrecks who at this moment are sound and fit” (Burton 498).

10.HOW DO I MAKE A QUOTATION WORK WITH THE GRAMMAR OF MY OWN SENTENCE IF I AM NOT QUOTING A COMPLETE SENTENCE?

A quoted phrase can play any number of roles in the grammar of a sentence: verb, subject or object, adjective or adverb. Look at the example below and pretend that there are no quotation marks. Would the sentence still be grammatical? Yes. That shows that the quoted material works with the grammar of the sentence.

The nurse makes the ambulances sound like tow trucks going to retrieve demolished vehicles when she writes that it was horrible to watch “empty motor ambulances going up to bring down the wrecks” of men (Burton 72).

To integrate a quotation into a sentence, omitting words from the source is acceptable if you follow two rules: use ellipses (…) to signal the omission and avoid distorting the source’s meaning. It is also acceptable to adjust capitalization and grammar provided that you follow two rules: use brackets [ ] to signal the change and, again, avoid distorting the source’s meaning.

Lessig argues against the position that “[f]ile sharing threatens… the ability of creators to earn a fair return from their creativity” (Lessig 203).

When he wrote his book, nearly everyone in the music industry felt that “[f]ile sharing threaten[ed]…the ability of creators to earn a fair return from their creativity” (Lessig 203).

11.WHAT PUNCTUATION SHOULD I USE WITH QUOTATIONS?

Place quotation marks at the start and the end of direct quotations unless the quotation is long enough to justify the use of the block quotation format (four lines or more).

The in-text, or parenthetical, citation shows your reader where your quotation or paraphrase ends. In-text citations are inserted after the final quotation marks. An in-text citation is not found in the words that you are quoting; it is something you create to identify the source for your readers.

If the quotation immediately follows a verb capturing the act of expression, place a comma after the verb:

As the author wrote, “A free culture has been our past, but it will only be our future if we change the path we are on right now” (Lessig 287).

Under limited circumstances, a colon (:) can be used to introduce a quotation. The quotation must re-identify or restate a phrase or idea that immediately precedes the colon.

Lessig reached a radical conclusion about copyrighted material: “It should become free if it is not worth $1 to you” (251).

12.WHAT IS PLAGIARISM?

Plagiarism is using someone else’s work without giving him or her credit. “Work” includes text, ideas, images, videos, and audio. In the academic world, you must follow these rules:

• When you use the exact words, you must use quotation marks and provide a citation.
• When you put the information into your own words, you must provide a citation.
• When you use an image, audio, or video created by someone else, you must provide a citation.

Plagiarism could happen with a sentence, a paragraph, or even just a word! For example, Stephen Colbert, of the television show The Colbert Report, made up the word “truthiness,” meaning something that sounds like it should be true. If you say in a paper something has a ring of “truthiness,” you should cite Colbert. If someone else’s words catch your interest, you should cite them.

Figure 7.3 Colbert in May 2009

Key Takeaways

Plagiarism is a serious academic offense. Penalties can range from failing the assignment to failing the course to being expelled. See the VWCC Student Policies ( https://tinyurl.com/ycoznkku ) webpage for more information about academic misconduct and penalties.

Writing at Work

Plagiarism isn’t just a problem in the academic world. There are many examples of people who plagiarized at work and faced severe consequences. Jonah Lehrer ( https://tinyurl.com/yb2ah7me ), an author and staff writer for The New Yorker , fabricated quotes and copied previous work for his book Imagine . Once his plagiarism was revealed, his book was removed from bookstores and he was forced to resign from his job.

13.WHY SHOULD I CITE?

Whenever you use sources, it is important that you document them completely and accurately. You make your work more useful to your reader through complete and careful documentation, so you should think of documentation as essential rather than as an “add on” tacked on at the last minute.

When asked why you should cite your sources, many students reply, “So you don’t get accused of plagiarizing.” It is true that you must provide citations crediting others’ work so as to avoid plagiarism, but scholars use citations for many other (and more important!) reasons:

• To make your arguments more credible. You want to use the very best evidence to support your claims. For example, if you are citing a statistic about a disease, you should be sure to use a credible, reputable source like the World Health Organization or Centers for Disease Control (CDC). When you tell your reader the statistic comes from such a source, she will know to trust it– and thereby trust your argument more.
• To show you’ve done your homework. You want to make it clear to your audience that you’ve researched your subject, tried hard to inform yourself, and know what you are talking about. As you dive deeper into your research, you will probably find certain authors are experts on the topic and are mentioned in most of the articles and books. You should read these experts’ works and incorporate them into your paper.
• To build a foundation for your paper. Great breakthroughs in scholarship are accomplished by building on the earlier, groundbreaking work of others. For example, Isaac Newton’s law of universal gravitation would not have been possible without Johannes Kepler’s law of planetary motion. What articles, books, and texts, inspired you to create your argument? You are not the first person to ever consider this issue. You want to provide references to the works which led to your thesis.
• To allow your readers to find the sources for themselves. Someone interested in your topic may be inspired to read some of the sources you used to write your paper. The citation within the paper tells readers what part of your argument is addressed by a particular source, and the full citation in the bibliography provides the information needed to track down that original research.

Citing sources doesn’t just save you from plagiarizing, it also adds credibility to your arguments, helps you build a strong foundation for your work, and helps your readers locate more information about your topic.

14.HOW CAN I AVOID PLAGIARISM?

Don’t procrastinate . Students who rush make careless mistakes, such as forgetting to include a particular citation or not having all the information needed for documentation. Students under pressure may also make poor choices, such as not documenting sources and hoping the professor won’t notice. Your professor will notice.

Take careful notes . You need to be very clear in your notes whether you are writing down word-for-word what you found somewhere else, or if you are jotting down your own idea. You should take down all the information you will need to create your citations.

Cite your sources. Whenever you quote, paraphrase, summarize, or share an unusual fact, tell your reader where the information came from.

Document at the same time you draft . As you begin drafting, prepare a correctly formatted Works Cited page that captures the information also needed for in-text citations. Insert citations into your paper as you are writing it. If you cite-as-you-go, you won’t consume time looking up information all over again at the end, and you make it less likely that you will misidentify or omit necessary documentation.

Get comfortable with the required citation style . The most commonly used citation styles are APA, MLA, and Chicago/Turabian. While they share many similarities, they also have differing requirements about what and when to cite. In English, we use MLA style. See section number 16 for more information about MLA citations.

Figure 7.5 Citations

Ask your professor . If you’re not sure about citing something, check with your instructor. Learning when to cite, how to lead-in to sources, and how to integrate them into your sentence structures and ideas takes place over time and with feedback.

Don’t put off creating your citations until the last minute. Cite as you go and don’t be afraid to ask for help if you need it along the way.

15.WHAT IS COMMON KNOWLEDGE?

Common knowledge is information that is accepted and known so widely you do not need to cite it:

• Common sayings or cliches . Examples: Curiosity killed the cat. Ignorance is bliss.
• Facts that can be easily verified . As you are conducting your research on a topic, you will see the same facts repeated over and over. Example: You are writing a paper on presidential elections, and you want to mention that Ronald Reagan was elected in 1980. Although you might not have known this fact before your research, you have seen it multiple times and no one ever argues about it.
• Facts that you can safely assume your readers know . Examples: Richmond is the capital of Virginia. The North won the U.S. Civil War. Fish breathe using gills.

Not all facts are common knowledge. You will still need to cite:

• Facts that surprise you or your reader . Example: Michelangelo was shorter than average (Hughes and Elam 4).
• Facts that include statistics or other numbers . Example: As of June 2009, forty-two states had laws that explicitly ban gay marriage, and six states have legalized it (U.S. Department of Labor).
• If you use the exact words of another writer, even if the content could be considered common knowledge . Example: Lincoln’s first campaign dates to “1832, when he ran as a Whig for the Illinois state legislature from the town of New Salem and lost” (Lincoln 451).

Common knowledge can be course-specific. For example, the number of bones in the leg could be considered common knowledge in an athletic training course. However, if you are using that fact in an English paper, you cannot assume your professor would have that knowledge, and you would need to cite it.

Deciding if something is common knowledge is tricky and can vary depending on your course and your topic. When in doubt, ask your professor for advice.

16.WHAT IS MLA?

Different fields prefer different methods of documenting the use of sources. In English, the citation style is called MLA, from the initials of the Modern Language Association. When it comes to documentation, learn to notice and apply the particular style that you are asked to use. Brown Library has online citation guides ( http://infoguides.virginiawestern.edu/citations ) for several styles.

Citations aren’t just for research papers and schoolwork. Any time you use outside sources, including in a speech or PowerPoint presentation, you should cite your sources. When you give credit to others, your work is strengthened!

17.HOW DO I FORMAT REFERENCES?

References record bibliographic information about sources that have been cited in the text. The necessary information is author, title, and details about publication (when the source was published and who published it). The order of the information and the punctuation, abbreviation, and spacing conventions may differ depending on the documentation style, but the purpose of the references will be the same: to allow a reader to easily track down your sources.

Basic MLA style reference for a book :

Author(s). Title of the Book. Publisher,Date.

Burton, Katelyn. The Best Librarian in the World .Oxford Press,2016.

Basic MLA style reference for a journal article :

Author(s).“Title of the Article.” Title of the Journal, Volume number,Issue number.Date,including month or season if you have it,Page numbers. Database Title , URL/Link to the article.

Burton, Katelyn.“Librarians Are Amazing.” Library Journal, vol. 22,no. 3.Spring 2016,pp. 7-28. JSTOR ,www.jstor.org/61245.

Basic MLA style reference for a webpage :

Author(s).“Title of the Webpage.” Title of the Website, Date, including day and month if you have it,URL/Link to the webpage .

Burton, Katelyn.“Tips for Citing Sources.” Brown Library Website ,14 June 2016,http://http://www.virginiawestern.edu/library/index.php.

18.WHAT SHOULD I DO IF MY SOURCE DIFFERS FROM THE BASIC PATTERN FOR A REFERENCE?

The basic pattern is easy to recognize, but it is impossible to memorize all the variations for different sources. Some sources are available online; some sources are audiovisual instead of print; some sources have translators and editors. These and other details find their way into references. Learn to consult resources that illustrate some of the variations, and then ask yourself which examples seem closest to the source you are trying to document. Creating helpful references for your readers requires attention to both the basic pattern and to details, as well as problem-solving skills and creativity.

19.HOW DO I FORMAT IN-TEXT CITATIONS?

In-text citation s point readers toward a source that a writer is using in her own article or essay. They are placed inside your paragraphs, a position that explains why they are called “in-text.” In-text citations are also called parenthetical citations because information identifying the source will be placed inside parentheses (). A writer using MLA style will provide the following in-text information for her readers:

• Author’s last name or the name of the organization that created the source, unless it is previously mentioned in the text.
• Page number if available

Example: In the first half of the nineteenth, century people worked hard to spread information about how to prevent disease but did not emphasize how to treat diseases (Murphy 141).

• Different fields require different citation styles. In English, we use rules developed by the MLA.
• Don’t panic when it comes to learning MLA. Just find an example that closely matches your source and use the pattern to help you decide what to do.
• Librarians and Writing Center ( http://infoguides.virginiawestern.edu/writingcenter ) Consultants can help you figure out how to cite a source that doesn’t match the common examples.

Additional Links

Annotated MLA Sample Paper , ( https://tinyurl.com/qzv2afu ) Purdue Online Writing Lab

Citation InfoGuide , ( http://infoguides.virginiawestern.edu/citations ) Brown Library

MLA Examples ,( https://tinyurl.com/ycanqqzx ) VCU Writes!, Virginia Commonwealth University

Exploring Academic Integrity (tinyurl.com/ya3ckaxs), Indiana University Libraries

Public Domain Content

Image Credits

Figure 7.1 “ Citation Needed, ”futuratlas.com, Wikimedia, CC-BY 2.0.

Figure 7.2 “Some Sample Signal Verbs,”Kalyca Schultz, Virginia Western Community College, CC-0.

Figure 7.3 “ Colbert in May 2009 ,” David Shankbone, Wikimedia, CC-BY 2.0.

Figure 7.4 “Jonah Lehrer,” Viva Vivanista, flickr, CC-BY-2.0.

Figure 7.5, “ Citations ,”Fixedandfrailing, flickr, CC-BY-SA 2.0.

Quote in an Essay: Do It Properly Following the Standards

• Essay Writing Guides

When proving your viewpoint, disputing, or just presenting information, it is advisable to back your words with solid arguments or citations. When you have a live discussion or speech, you may turn to other people’s words without considering proper punctuation or formatting style. However, when quoting in an essay, you need to be aware of the principal academic writing rules. This post is devoted to the pivotal peculiarities of quoting.

Quote in an Essay: What Is It?

Before we start discovering how to quote in an essay, we need to find out what a quotation is. A quote in an essay refers to a short excerpt or passage taken directly from a text, speech, or another source that is included within the body of the essay to support or illustrate a point being made by the author.

Quotes in an essay are commonly used to lend credibility, provide evidence, or add depth to an argument or analysis presented in a paper. By incorporating someone else’s words, properly cited and attributed, an author can reinforce their ideas and strengthen the overall impact of their writing. It is important to use quotes sparingly, ensuring they are relevant and effectively incorporated into the essay’s narrative to maintain a coherent flow of ideas.

How to Put a Quote into an Essay

When dealing with essay writing and finding a suitable phrase or words to refer to, it is obligatory to know how to put a quote into an essay. Improper or incorrect citations may play a nasty trick on you and spoil your GPA. Perhaps, in general, you know how to quote, but it must be mentioned that punctuation always depends on the required formatting style.

However, there are some commonly accepted standards.

Choose a relevant quote

Use quotes in an essay that support or enhance your argument, emphasize a point, or provide evidence from a credible source. Ensure that the quote aligns with the topic and purpose of your essay.

Introducing the quote

Begin by introducing the quote with context, attribution, and the source. It can be done by briefly explaining who said or wrote the quote and why it is significant in relation to your essay’s topic.

Punctuate correctly

Use quotation marks to enclose the quote in an essay and indicate that it is someone else’s words. Place any punctuation marks (like commas or periods) that belong to the quote inside the quotation marks, while those that pertain to the overall sentence are placed outside.

Provide citation

After the quote, you need to include an in-text citation to indicate the source. It typically includes the author’s name (or the name of the organization if it’s a corporate source) and the page number (if applicable). Additionally, make sure to follow the appropriate citation format required by your academic institution or professor (e.g., MLA, APA, Chicago style).

Analyze and explain

After using a quote in an essay and providing the necessary citation, it’s crucial to analyze and explain its relevance to your argument. It helps connect the quote to your overall essay and demonstrates your understanding of its implications.

Remember, quotes can add credibility, depth, and support to your essay, but they should be used sparingly and always be integrated smoothly into your writing. Avoid excessively long quotes that may overshadow your original ideas, and make sure to balance them with your analysis and interpretation.

Why You Need to Identify the Quotation Source

It is crucial to identify your sources in quotes in an essay because they strengthen the credibility and reliability of your statements. By providing clear attribution to the original authors or creators of the information you are quoting, you give proper acknowledgement and respect to their intellectual property. What is more:

• Identifying sources also allows readers or listeners to verify the accuracy and validity of the information presented.
• It demonstrates your commitment to ethical writing, honest research, and responsible information sharing.
• Properly identifying sources in quotations also helps in avoiding plagiarism.

An essay with quotes is often highly valued and graded since it is a sign of profound and well-thought investigation that requires an indication of the primary source.

Short Quotations in an Essay

If you need to quote in a paragraph and choose a short quotation, you should seamlessly integrate it into your writing following the next steps:

• Provide some context to your readers regarding the topic or the source of the quotation. It helps set the stage and insert a quote in an essay. For instance, you could mention the name of the author, the work they have written, or the primary subject being discussed.
• Next, use a signal phrase or an introductory phrase to introduce a quote in an essay. It can involve using phrases like “According to,” “As mentioned by,” or “In the words of.” Make sure to attribute the quote to its rightful owner, providing their name or relevant credentials.
• After the introductory phrase, insert the short quotation itself. Enclose it within quotation marks (“”) to clearly indicate that you use someone else’s words.

Ensure that quotations in an essay are accurate and word-for-word from a credible source. If you need to omit or modify any part of the quotation for better clarity or conciseness, use ellipses (…) or brackets ([ ]) respectively to convey those changes.

Quote In an Essay: MLA, APA, Chicago

When citing a quote in APA, MLA, and Chicago styles, there are specific guidelines to follow. Here’s how you can quote in an essay in each of these formats:

When you quote in an essay MLA, you need to include the author’s last name and page number in parentheses. For example:

“Quote here” (Author’s Last Name Page Number).

In APA style, you should indicate the author’s last name, the year of publication, and the page number. For example:

“Quote here” (Author’s Last Name, Year, p. Page Number).

• Chicago Style

In Chicago style, there are two quotation essay methods: notes and bibliography or author-date.

• Notes and Bibliography: In this method, you should use footnotes or endnotes and a bibliography. The first citation includes the author’s full name, the title of the source, and the publication information. For subsequent citations, use the author’s last name and a shortened title.

Footnote example:

1st citation: Author’s Full Name, Title of Source (Place of Publication: Publisher, Year), Page Number.

Subsequent citation: Author’s Last Name, Shortened Title of Source, Page Number.

• Author-Date: In this method, you should indicate the author’s last name, year of publication, and page number in parentheses within the text.

“Quote here” (Author’s Last Name Year, Page Number).

Remember, when citing quotes, it is crucial to properly attribute a reliable source to avoid plagiarism and provide a clear reference for readers to locate the cited material in your essay with quotes.

Quoting Articles: Introduction in Different Formatting Styles

Quoting an article in an essay in different formatting styles can add variety and visual appeal to your writing. Here are a few ways to do so:

• In accordance with MLA formatting guidelines, you can introduce a quote by providing the author’s name and cited page number in parentheses after the quote. For example:

According to John Doe, “citation text” (25).

• In APA formatting, you can introduce a quote by mentioning the author’s name, publication year, and page number in parentheses. Here’s an example:

Smith (2019) stated, “citation text” (p. 42).

• In Chicago style, you have the option to use footnotes or endnotes to introduce a quote. For footnotes, you can indicate the author’s name, article title, publication date, and page number. Here’s how it can be done:

As stated by Jane Smith in her article “Wild Life,” published on April 1, 2020, “citation text”

• In Harvard referencing, you can introduce a quote by including the author’s name, publication year, and page number, all within parentheses. Such an introduction would look like this:

According to Williams (2018, p. 10), “citation text”

Remember, it’s important to follow the specific formatting guidelines required by your academic institution or publication. These examples serve as a starting point, but always consult the appropriate style guide for accurate referencing.

Example Quotes in an Essay

The best way to cite correctly is to follow the example quotes in an essay. Here are some samples of the main formatting styles.

MLA formatting style:

• “Innovation is the pushing force of progress in our rapidly changing world” (Smith 23).
• As Smith states, “Innovation is the pushing force of progress in our rapidly changing world” (23)

APA formatting style:

• “Innovation is the pushing force of progress in our rapidly changing world” (Smith, 2023, p. 23).
• According to Smith (2023), “Innovation is the pushing force of progress in our rapidly changing world” (p. 23)

Chicago formatting style:

• “Innovation is the pushing force of progress in our rapidly changing world” (Smith, 2023, 23).

Now, everything is clear on how to quote in an essay and why it is important to cite properly for the sake of credibility and academic integrity.

• Academic Writing Guides
• Citation Guides
• Essay Samples
• Essay Topics
• Research Paper Topics
• Research Paper Writing Guides
• Study Tips and Tricks

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How to Use Quotation Marks

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Using Quotation Marks

The primary function of quotation marks is to set off and represent exact language (either spoken or written) that has come from somebody else. The quotation mark is also used to designate speech acts in fiction and sometimes poetry. Since you will most often use them when working with outside sources, successful use of quotation marks is a practical defense against accidental plagiarism and an excellent practice in academic honesty. The following rules of quotation mark use are the standard in the United States, although it may be of interest that usage rules for this punctuation do vary in other countries.

The following covers the basic use of quotation marks. For details and exceptions consult the separate sections of this guide.

Direct Quotations

Direct quotations involve incorporating another person's exact words into your own writing.

• Quotation marks always come in pairs. Do not open a quotation and fail to close it at the end of the quoted material.

Mr. Johnson, who was working in his field that morning, said, "The alien spaceship appeared right before my own two eyes."

Although Mr. Johnson has seen odd happenings on the farm, he stated that the spaceship "certainly takes the cake" when it comes to unexplainable activity.

"I didn't see an actual alien being," Mr. Johnson said, "but I sure wish I had."

When quoting text with a spelling or grammar error, you should transcribe the error exactly in your own text. However, also insert the term sic in italics directly after the mistake, and enclose it in brackets. Sic is from the Latin, and translates to "thus," "so," or "just as that." The word tells the reader that your quote is an exact reproduction of what you found, and the error is not your own.

Mr. Johnson says of the experience, "It's made me reconsider the existence of extraterestials [ sic ]."

• Quotations are most effective if you use them sparingly and keep them relatively short. Too many quotations in a research paper will get you accused of not producing original thought or material (they may also bore a reader who wants to know primarily what YOU have to say on the subject).

Indirect Quotations

Indirect quotations are not exact wordings but rather rephrasings or summaries of another person's words. In this case, it is not necessary to use quotation marks. However, indirect quotations still require proper citations, and you will be committing plagiarism if you fail to do so.

Many writers struggle with when to use direct quotations versus indirect quotations. Use the following tips to guide you in your choice.

Use direct quotations when the source material uses language that is particularly striking or notable. Do not rob such language of its power by altering it.

The above should never stand in for:

Use an indirect quotation (or paraphrase) when you merely need to summarize key incidents or details of the text.

Use direct quotations when the author you are quoting has coined a term unique to her or his research and relevant within your own paper.

When to use direct quotes versus indirect quotes is ultimately a choice you'll learn a feeling for with experience. However, always try to have a sense for why you've chosen your quote. In other words, never put quotes in your paper simply because your teacher says, "You must use quotes."

7.6 Editing Focus: Quotations

Learning outcomes.

By the end of this section, you will be able to:

• Explain the role direct quotations play in writing.
• Select and integrate direct quotations into your writing.

Direct quotation , or someone’s exact words, provide specific, concrete evidence from your primary and secondary sources. When reviewing a film or book, for example, you are likely to incorporate a number of direct quotations into your writing. Quotations are effective when they are used appropriately and correctly. For example, a general statement of observation such as “The candidate for senate gave a disastrous interview on TV last night” should be backed up with concrete evidence from the interview. To demonstrate how and why the interview was “disastrous,” you might give examples such as these: “When asked whether she supported ethics reform, Ms. Simpson did not give a direct answer. She stated, ‘I think ethics are important, and I hold myself to a high ethical standard.’”

While quotations are covered more extensively in Punctuation , this section will introduce you to using quotations in a review.

When to Use Quotations

Use quotations to support a point you are making. Avoid using them to present a point. Don’t pepper your essay with randomly selected quotations because you think they make your essay look well researched. Instead, present your point, and back it up with a quotation.

Using a direct quotation is effective in the following instances:

Wearing a mask is the easiest thing we can do as individuals to stop the spread of COVID-19. According to Dr. Anthony Fauci, “There should be universal wearing of masks.” (Castillejo and Yang)

Because Fauci is the director of the National Institute of Allergy and Infectious Diseases (NIAID), his statement on mask wearing is credible evidence that supports the point.

In his review of the Microclimate Air Helmet, critic Drew Magary injects humor by quipping, “No one at the vape shop cared that I was dressed like I was in an old Moby video.”

Using a direct quotation from Magary’s review illustrates his style of humor more effectively than a description or paraphrase of the joke.

Hurricane Harvey brought a record amount of flooding when it hit the Houston, Texas, area in 2017. Harvey’s rainfall “dumped an estimated 27 trillion gallons of rain over Texas and Louisiana during a 6-day period.” (Griggs)

The direct quotation contains the exact statistics that show the record amount of flooding.

• Because the quotation adds variety to the language and voice of the essay, it makes the most impact on the audience in its original form. For example, quote directly from a person you are writing about so that the audience imagines them speaking.

A teacher may have suggested you use details to “show instead of tell.” Quotations are one way to show your audience what you mean rather than tell them.

Practice finding quotations to illustrate the following point. You can search the web or your college library’s article databases.

Personal computing has evolved from a single desktop computer for the whole family to a truly “personal” relationship each individual has with their devices.

Hint: Look for information about how the size of personal computers has changed, how the industry has introduced new devices, how many Internet-connected devices an average person owns, and how many different people use an Internet-connected device on average.

Embedding Quotations

In reviews particularly, you may want to use dialogue or narration as evidence to support a point. Because a quotation should illustrate or support your point, be sure to state clearly and in your own words the point you are making. A properly formatted quotation will contain the following:

• Original Quotation: “Cybersecurity is an important issue for businesses of all sizes. Every business from Fortune 500 companies to mom-and-pop stores has an obligation to protect customers’ sensitive data. Data breaches, such as the Target breach in 2014, have been known to erode trust.” (Flynn)
• Quotation using ellipses and brackets: “Cybersecurity is an important issue for businesses . . . Data breaches, such as the Target breach in 2014, have been known to erode [consumers’] trust [in the company].” (Flynn)
• Correct punctuation: Use quotation marks (“”) to show exactly where the quotation begins and ends. This punctuation helps separate the quotation from your words and ideas and helps you avoid plagiarism.
• Example 1: Smith shows us the importance of good time management skills when she says, “90% of A and B students begin their essays at least two weeks before they are due” (Flynn).
• Example 2: “Many students,” Smith says, “leave insufficient time for writing assignments” (Flynn).
• Parenthetical citation: Cite the source of your quotation with a correct parenthetical citation. See the MLA Documentation and Format to learn more about citation.

Practice using a quotation you found in the previous exercise by introducing the quotation with a signal phrase, stating the quotation, and punctuating it correctly. Then introduce the signal phrase in the middle of the quotation, and punctuate it correctly.

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Essays About Quotes: Top 5 Examples and 7 Prompts

Quotes are essential to relay a speaker’s exact words to avoid changing their meaning. See our essays about quotes examples, including prompts for your writing.

Quotes are phases, short passages, and sentences copied from original speeches or books. In writing, there are two primary purposes of quotations: to give information and to inspire. Usually, motivational and inspiring quotes are applied in journals, while quotations and citations are for essays. 

Some quotes can be misinterpreted because of a lack of context, so make sure you research the roots of your quote before you include them in your papers. To write an essay about quotes, you must explore their different applications and incorporate their importance.

5 Essay Examples

1. essay on quotes by anonymous on toppr.com, 2. religious quotes on poverty and their interpretations essay by anonymous on ivypanda.com, 3. words as a very powerful device: quotes and sayings by anonymous on edubirdie.com, 4. how emerson’s quote has changed my life by anonymous on eduzaurus.com, 5. ender’s game quotes by writer barney, 1. what is a quote, 2. my favorite positive quote, 3. what is a wisdom quote, 4. love quotes that strengthen my relationship, 5. inspirational quote from my favorite character, 6. does a quote change a person, 7. how i use quotes in my writing.

“People like to read well-written quotes. This is because quotes are concise sentences that have the capability to awaken motivation, wisdom, inspiration and happiness. Reading a good quote is akin to eating a slice of a delicious cake or a piece of good chocolate.”

Quotes can motivate, inspire, and encourage people to take action. In this essay, the author says quotes are meaningful because they can lift your mood and can help us to see the bright side of every bad situation. They also improve perception and self-confidence, reducing stress and anxiety during challenging times in life.

The writer also mentions that to make an impressive speech, post, or writing, you must practice writing quotations. The quotes should always convey the central message of the speaker succinctly so the audience can easily understand them. The chosen quotes should be catchy and exciting, with proper usage of metaphors, and adequately demonstrate the writer’s intelligence level. You might also be interested in our list of quotes about communication .

“This quote questions whether a life of luxury is truly worth the number of lives that could have been saved if the money had gone to them instead.”

This essay contains three passages from St. Ambrose, St. Augustine, and Mother Teresa that criticize the rich. The piece highlights a specific word or phrase to adequately explain the three quotes’ meaning to the readers. 

The excerpt above is part of the author’s explanation of Mother Theresa’s quote , where they interpret “living as you wish” as a person’s expensive but unnecessary lifestyle. According to the writer, Mother Theresa wants to convey that there are other ways to spend the money that rich people have. They explain that instead of eating in fancy restaurants, traveling abroad, buying big mansions, and spending on worldly things, it is better to donate and help save other people’s lives.

“Both will want to impress their new in-laws, create a good impression with their guests, and honor their new spouse as well. There’s also the fact that weddings are an emotional occasion, especially if you’re the one who’s getting married. While putting all of these together may sound like a tall order, they can deliver it using wedding quotes and sayings.”

Throughout the essay, the writer guides the reader on creating an organized, beautiful, and meaningful wedding speech with quotes. The author notes that at a wedding, the first speaker, usually the husband, will thank all the guests and entourage for attending and helping with the wedding, the parents, and finally, their spouse.

It’s a nerve-cracking task because the speaker should impress everyone at the celebration. The essay recommends using wedding quotes available on the internet or bible verses to help deliver the speech. The writer reminds us that the speech should only have a few quotes to avoid confusing the audience.

“… A quote written by Ralph Waldo Emerson states. ‘The power which resides in him is new nature, and none but he knows what that he can do, nor does he know until he has tried.’ This quote is stating that you will not know what you like nor what you are good at until you have tried.”

Emerson’s quote talks about peoples’ hidden talent that is not yet known, even to them. This quote resonates with the author, and they explain it throughout the essay. Emerson’s penchant for writing quotes about taking risks and trying new things led the author to change schools and leave the people he grew up with.

Although the writer is afraid of the new social challenge, with the good influence of Emerson’s words, they gritted through the difficult first days until they adjusted to the new environment. Since then, the author was no longer afraid to try new things as they learned to trust themselves and be more optimistic.

“There is not teacher but the enemy. This quote from the book taught me that, you could learn from anyone, even the people you hate and consider your enemy.”

Barney picks three quotes from “ The Ender’s Game ” book and shares what he learned from each passage. He says that the lines he chose taught him many things related to real-life situations, such as lying. He explains that sometimes people don’t lie on purpose, but they unconsciously do it as they believe it is the best thing to do. Ultimately, the essay shows how quotes from fiction books still offer knowledge we can use in the natural world

7 Prompts for Essays About Quotes

A quote is the repetition of the exact words spoken and written by someone. Briefly explain its origin, meaning, and its use in different types of writing. Then use a specific form of writing to focus on, for example, essays. Discuss the common reasons writers include quotations in their essays, the dos and don’ts, and the advantages and disadvantages of adding quotes that every writer should know.

Check out our article on why to write quotes for a list of motives you can expand on in your essay.

We all have positive words that inspire us. Use this prompt to share the ultimate positive quote that significantly impacts your life. Discuss who it was from, how you first saw or read it, and why you liked it. Explain your interpretation of this quote and how you apply its message to your life choices.

Being wise means making decisions based on your knowledge and experiences. For this prompt, choose at least three well-known wisdom passages most can recognize and explain them individually. Then, discuss how effectively these quotes give someone wisdom and change their perception of life. Include the action these quotes inspire and how to put them into practice.

Whether you’re looking for a proposal idea, words to add to your love letters, or something to clear your mind during a complicated relationship, love quotes can help you. To write this essay, choose at least five love quotes from your notes and interpret them individually. Then discuss how these words guided you in managing your romantic relationships.

To help you pick your next essay topic, check out our top topics about love .

Our favorite quotes come from characters we most relate to, so in this prompt, focus on the character you connect with the most and pick a quote they said that resonates with your beliefs and personality. 

An example: Edna Mode of The Incredibles once said, “I never look back, darling. It distracts from the now.” Her forward-thinking makes her a fantastic character, and her excerpts remind me not to wallow in my past mistakes to better myself today. 

Don Yaeger from Forbes said that meaningful quotes affect his life and those around him. Share your opinion on this statement and whether a simple quote can have that much power. Back up your argument with relevant information and studies to persuade your readers to believe you.

Quotes are essential to ensure there’s no room for misinterpretation. For this prompt, share how you prefer quotes in your pieces besides their grammatical explanation. For instance, you can say you like using quotes at the beginning of your writing to pique your readers’ interest and encourage them to keep reading. Explain your process of picking a quote and other ways you incorporate it in your papers. If you are interested in learning more, check out our essay writing tips !

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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How To Do In-Text Citations in MLA Format: A Quick Guide for Students

An in-text citation is a reference to information originating from another source. In-text citations must be used when you summarize, quote, paraphrase or refer to another source within a written document, such as academic literature. 

In-text citations are essential in academic writing. Without them, how would readers verify the information is reliable and accurate? Trustworthy authors include their sources for verifiable information rather than opinions so readers know where the evidence for claims can be explored further.

The Modern Language Association manages MLA style standards with the purpose to “strengthen the study and teaching of language and literature” and standardize how information sources are credited in scholarly writing. Not only does the MLA recommend proper citation format, but it also suggests proper general formatting, including document spacing, margins and font size.

As you begin authoring scholarly works, you’ll find the need to credit sources. Use this quick guide to learn how to do in-text citations in MLA format.

What is MLA format?

How to do in-text citations in mla, how to do a works cited page in mla, common challenges and solutions, tips for effective in-text citations.

MLA citation style is a system for crediting sources in scholarly writing and has been widely used in classrooms, journals and the press since 1931. What began with a three-page style sheet for the MLA’s scholarly journal became a uniform writing style preferred by academics and the editorial media everywhere.

Since its inception, the in-text citation style has changed from a recommended combination of footnotes and in-text citations in MLA format. The 1951 style guide suggested : “If the reference is brief, insert it, within parentheses, in the text itself . . . ; if it is lengthy, put it in a [foot]note.” As technology and society changed, so did the MLA style. In 1995, the document added recommendations for citing CD-ROMs and online databases. In 2016, the MLA published one of the most modern versions of the MLA Handbook , wherein in-text citations in MLA style should now be written according to a template of core elements.

The modern-day components of an in-text citation in MLA format, as of the ninth edition of the MLA Handbook , include:

• Author’s name
• Page numbers (if applicable)

These short in-text citations serve as references to a Works Cited list, which should follow a written piece of work and list all sources used in detail.

Authors who correctly use in-text citations in MLA style will prove their credibility, integrity and responsibility to share accurate and reliable information and simultaneously protect themselves from stealing sources and ideas from other writers, also known as plagiarism. Plagiarism is a severe offense , and many institutions have strict rules against the practice .

Now that you understand the importance of citations let’s review how to use in-text citations in MLA style. When referring to another author’s work in your own written text, you must use parenthetical citations, including the source in parentheses within the sentence that refers to the work. 

If a source does not have page numbers, use another numbering system, such as chapters, sections, scenes or articles that are explicitly numbered. If there are no numbered divisions within the work, simply cite the author’s name.

The basic format for in-text citations in MLA writings is as follows:

• The pail of water was at the top of the hill, which Jack and Jill decided to climb (Mother Goose 1) .

If including a direct quote from a source, enclose the entire quote within quotation marks to avoid confusing the reader. The in-text citation should fall outside the quotation marks at the end of the sentence before the sentence’s period. Paraphrased information does not need quotation marks but does need proper in-text citation.

It should be noted that any information included in your in-text citations must refer to the source information on the Works Cited page listed at the end of your document.

If you’re wondering how to list the references on the Works Cited page, the format varies depending on the type, such as a book or a website.

How to cite a book in MLA

• Author last name, first name. Title. Publisher, year.

How to cite an article in MLA

• Author last name, first name. “Article title.” Publication, volume/issue, publication month. Year, page numbers. Database, reference URL.

How to cite a website in MLA

• Author last name, first name. “Title.” Publication, publication month. Year, web page URL.

While constructing your paper, you may encounter a few citation challenges, such as a source with multiple authors or no known author. Though this can be confusing, this is how to use in-text citations in MLA style for challenging situations.

How to cite multiple authors in MLA

To write an in-text citation in MLA format for a source with multiple authors , simply list each author’s last name before the page number. Sources with more than two authors should cite the first author, followed by “et al.” For example:

• 2 authors: (Hall and Oates 1)
• 3+ authors: (Hall et al. 1)

How to cite sources with no author in MLA

Sources with no author must match the first listed element within its Works Cited entry. For example:

• In-text citation: (Baa, Baa, Black Sheep 0:15)
• Works Cited entry: “Baa, Baa, Black Sheep.” Spotify . https://open.spotify.com/track/1Zpe8ef70Wx20Bu2mLdXc1?si=7TlgCyj1SYmP6K-uy4isuQ

How to cite indirect or secondary sources in MLA

A secondary source is a publication that provides second-hand information from other researchers. You may use secondary sources in your research, though it’s best practice to search for the primary source that supplied the first-hand information, so cite it directly.

If you don’t have access to the original source, include the original author and the author of the secondary source , with the abbreviation “qtd. in” indicating where you accessed the secondary quote. “Qtd. in” stands for “quoted in.” For example:

• (qtd. in Baa, Baa, Black Sheep 0:15)

Using et al. in MLA citations

As described above, et al. is used instead of listing all names of three or more authors, editors or contributors within your citations. It can also cite collections of essays, stories or poems with three or more contributors. When using et al., you should always use the last name of the first writer listed on the source. For example:

• (Earth et al. “September” 0:15)
• Contributors: Earth, Wind and Fire

The most crucial part of in-text citations in MLA style is to keep a consistent and accurate format within the entire body of work. Always use the same punctuation within the in-text citations and the same formatting for sources of the same type. Ensure that double-checking citations is part of your overall proofreading process. All citations, like the written work, should be precise and error-free.

Various tools exist to help you collect and manage your sources and citations. Popular tools include Zotero , EndNote and RefWorks . These tools can create citations for you and keep track of your research documents so you can reference them again if needed. It’s wise to track your sources as they’re included in your writing rather than compiling and citing them when finished.

More resources for writing in MLA format

For the most up-to-date in-text citation information, refer to the MLA Handbook , which can be found online, in bookstores and libraries. The most recent edition of the MLA Handbook is the 9th edition, published in spring 2021.

The MLA also operates the MLA Handbook Plus , a subscription-based digital platform that offers all of the content included in the print edition, plus annual updates and valuable resources, and can be accessed anywhere, whether you’re traveling, at home or in the classroom.

The MLA Style Center offers free online sources on the official MLA style, including templates, questions and answers and advice.

Furman University offers trained consultants for students on campus to provide one-on-one or small-group assistance for writing projects at the Writing & Media Lab (WML). You can make an appointment with a WML Consultant or stop by the James B. Duke Library in the Center for Academic Success (room 002) for on-demand help (subject to scheduling).

The Writing & Media Lab can help with many tasks related to student writing and multimedia projects, including:

• Brainstorming a paper or project
• Outlining your ideas
• Reading through your writing
• Creating a presentation or poster
• Helping you practice your presentation
• Planning a video or podcast
• Revising, proofreading, or editing

Mastering the art of in-text citations in MLA format will ensure that you, as an academic author, will portray yourself as a serious, responsible and factual writer who uses accurate and reliable sources.

The perspectives and thoughts shared in the Furman Blog belong solely to the author and may not align with the official stance or policies of Furman University. All referenced sources were accurate as of the date of publication.

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Students Are Likely Writing Millions of Papers With AI

Students have submitted more than 22 million papers that may have used generative AI in the past year, new data released by plagiarism detection company Turnitin shows.

A year ago, Turnitin rolled out an AI writing detection tool that was trained on its trove of papers written by students as well as other AI-generated texts. Since then, more than 200 million papers have been reviewed by the detector, predominantly written by high school and college students. Turnitin found that 11 percent may contain AI-written language in 20 percent of its content, with 3 percent of the total papers reviewed getting flagged for having 80 percent or more AI writing. (Turnitin is owned by Advance, which also owns Condé Nast, publisher of WIRED.) Turnitin says its detector has a false positive rate of less than 1 percent when analyzing full documents.

ChatGPT’s launch was met with knee-jerk fears that the English class essay would die . The chatbot can synthesize information and distill it near-instantly—but that doesn’t mean it always gets it right. Generative AI has been known to hallucinate , creating its own facts and citing academic references that don’t actually exist. Generative AI chatbots have also been caught spitting out biased text on gender and race . Despite those flaws, students have used chatbots for research, organizing ideas, and as a ghostwriter . Traces of chatbots have even been found in peer-reviewed, published academic writing .

Teachers understandably want to hold students accountable for using generative AI without permission or disclosure. But that requires a reliable way to prove AI was used in a given assignment. Instructors have tried at times to find their own solutions to detecting AI in writing, using messy, untested methods to enforce rules , and distressing students. Further complicating the issue, some teachers are even using generative AI in their grading processes.

Detecting the use of gen AI is tricky. It’s not as easy as flagging plagiarism, because generated text is still original text. Plus, there’s nuance to how students use gen AI; some may ask chatbots to write their papers for them in large chunks or in full, while others may use the tools as an aid or a brainstorm partner.

Students also aren't tempted by only ChatGPT and similar large language models. So-called word spinners are another type of AI software that rewrites text, and may make it less obvious to a teacher that work was plagiarized or generated by AI. Turnitin’s AI detector has also been updated to detect word spinners, says Annie Chechitelli, the company’s chief product officer. It can also flag work that was rewritten by services like spell checker Grammarly, which now has its own generative AI tool . As familiar software increasingly adds generative AI components, what students can and can’t use becomes more muddled.

Detection tools themselves have a risk of bias. English language learners may be more likely to set them off; a 2023 study found a 61.3 percent false positive rate when evaluating Test of English as a Foreign Language (TOEFL) exams with seven different AI detectors. The study did not examine Turnitin’s version. The company says it has trained its detector on writing from English language learners as well as native English speakers. A study published in October found that Turnitin was among the most accurate of 16 AI language detectors in a test that had the tool examine undergraduate papers and AI-generated papers.

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Schools that use Turnitin had access to the AI detection software for a free pilot period, which ended at the start of this year. Chechitelli says a majority of the service’s clients have opted to purchase the AI detection. But the risks of false positives and bias against English learners have led some universities to ditch the tools for now. Montclair State University in New Jersey announced in November that it would pause use of Turnitin’s AI detector. Vanderbilt University and Northwestern University did the same last summer.

“This is hard. I understand why people want a tool,” says Emily Isaacs, executive director of the Office of Faculty Excellence at Montclair State. But Isaacs says the university is concerned about potentially biased results from AI detectors, as well as the fact that the tools can’t provide confirmation the way they can with plagiarism. Plus, Montclair State doesn’t want to put a blanket ban on AI, which will have some place in academia. With time and more trust in the tools, the policies could change. “It’s not a forever decision, it’s a now decision,” Isaacs says.

Chechitelli says the Turnitin tool shouldn’t be the only consideration in passing or failing a student. Instead, it’s a chance for teachers to start conversations with students that touch on all of the nuance in using generative AI. “People don’t really know where that line should be,” she says.

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NPR editor Uri Berliner resigns with blast at new CEO

David Folkenflik

Uri Berliner resigned from NPR on Wednesday saying he could not work under the new CEO Katherine Maher. He cautioned that he did not support calls to defund NPR. Uri Berliner hide caption

Uri Berliner resigned from NPR on Wednesday saying he could not work under the new CEO Katherine Maher. He cautioned that he did not support calls to defund NPR.

NPR senior business editor Uri Berliner resigned this morning, citing the response of the network's chief executive to his outside essay accusing NPR of losing the public's trust.

"I am resigning from NPR, a great American institution where I have worked for 25 years," Berliner wrote in an email to CEO Katherine Maher. "I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism. But I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems at NPR I cite in my Free Press essay."

NPR and Maher declined to comment on his resignation.

The Free Press, an online site embraced by journalists who believe that the mainstream media has become too liberal, published Berliner's piece last Tuesday. In it, he argued that NPR's coverage has increasingly reflected a rigid progressive ideology. And he argued that the network's quest for greater diversity in its workforce — a priority under prior chief executive John Lansing – has not been accompanied by a diversity of viewpoints presented in NPR shows, podcasts or online coverage.

Later that same day, NPR pushed back against Berliner's critique.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," NPR's chief news executive, Edith Chapin, wrote in a memo to staff . "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

Yet Berliner's commentary has been embraced by conservative and partisan Republican critics of the network, including former President Donald Trump and the activist Christopher Rufo.

Rufo is posting a parade of old social media posts from Maher, who took over NPR last month. In two examples, she called Trump a racist and also seemed to minimize the effects of rioting in 2020. Rufo is using those to rally public pressure for Maher's ouster, as he did for former Harvard University President Claudine Gay .

Others have used the moment to call for the elimination of federal funding for NPR – less than one percent of its roughly $300 million annual budget – and local public radio stations, which derive more of their funding from the government.

NPR names tech executive Katherine Maher to lead in turbulent era

Berliner reiterated in his resignation letter that he does not support such calls.

In a brief interview, he condemned a statement Maher issued Friday in which she suggested that he had questioned "whether our people are serving our mission with integrity, based on little more than the recognition of their identity." She called that "profoundly disrespectful, hurtful, and demeaning."

Berliner subsequently exchanged emails with Maher, but she did not address those comments.

"It's been building up," Berliner said of his decision to resign, "and it became clear it was on today."

For publishing his essay in The Free Press and appearing on its podcast, NPR had suspended Berliner for five days without pay. Its formal rebuke noted he had done work outside NPR without its permission, as is required, and shared proprietary information.

(Disclosure: Like Berliner, I am part of NPR's Business Desk. He has edited many of my past stories. But he did not see any version of this article or participate in its preparation before it was posted publicly.)

Earlier in the day, Berliner forwarded to NPR editors and other colleagues a note saying he had "never questioned" their integrity and had been trying to raise these issues within the newsroom for more than seven years.

What followed was an email he had sent to newsroom leaders after Trump's 2016 win. He wrote then: "Primarily for the sake of our journalism, we can't align ourselves with a tribe. So we don't exist in a cocoon that blinds us to the views and experience of tens of millions of our fellow citizens."

Berliner's critique has inspired anger and dismay within the network. Some colleagues said they could no longer trust him after he chose to publicize such concerns rather than pursue them as part of ongoing newsroom debates, as is customary. Many signed a letter to Maher and Edith Chapin, NPR's chief news executive. They asked for clarity on, among other things, how Berliner's essay and the resulting public controversy would affect news coverage.

Yet some colleagues privately said Berliner's critique carried some truth. Chapin also announced monthly reviews of the network's coverage for fairness and diversity - including diversity of viewpoint.

She said in a text message earlier this week that that initiative had been discussed long before Berliner's essay, but "Now seemed [the] time to deliver if we were going to do it."

She added, "Healthy discussion is something we need more of."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.

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Earth Day 2024: Planet Vs. Plastic

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Born in 1970, Earth Day has evolved into one of the largest civic events of all time. When we observe the 54 th Earth Day on April 22, the health and safety of the planet couldn’t be timelier, especially when it comes to dealing with the proliferation of plastic.

Over the past 60 years, around eight billion tons of plastic has been produced, according to a recent study in the journal Science Advances — 90.5 per cent of which has not been recycled . As a result, this year’s Earth Day theme— “Planet vs. Plastic”— demands a 60% reduction in the production of all plastics by 2040.

Just how big of a challenge is this? What type of numbers are we talking about? Here’s some perspective:

• In 1950, the world produced just two million tons of plastic. We now produce over 450 million tons .
• Half of all plastics ever manufactured have been made in the last 15 years.
• P roduction is expected to double by 2050.
• More than one million plastic water bottles are sold every minute.
• Every year, about 11 million tons of plastic waste escapes into the ocean.
• Only 9% of plastics ever produced has been recycled.
• Plastics often contain additives that can extend the life of products, with some estimates ranging to at least 400 years to break down.

Plastic is literally everywhere

An advertisement from the American Plastics Council in a 1997 edition of the New Yorker suggested that plastic wrappers and containers were the “sixth food group” that were there to keep contaminates out of our food.

Close up shot of microplastics on a hand.

In a twisted type of irony, Microplastics are now in almost everything and everywhere. Even in in much of the food we eat and water we drink! Microplastics are tiny particles of plastic (from ½ inch to microscopic) is synthetic that never disappears. As Stephen Jamieson recently explained in a Future of Supply Chain podcast, “We're ingesting a credit card size worth of plastic every single week as humans, and the real health impacts of that, we don't truly know and don't truly understand.”

What is the world doing about it?

In the Podcast, Stephen discussed the upcoming fourth session of the United Nations Intergovernmental Negotiating Committee he is attending in Ottawa, Canada from 23rd to the 29th of April. The goal is to develop an international legally binding instrument on plastic pollution, including in the marine environment, that will, as Stephen stated, “by early next year, actually ratify a new treaty at the United Nations to eliminate plastic pollution by 2040”.

What can businesses do about it?

Think about optimizing your entire supply chain for sustainability, rather than just individual functions.

For example, you may be pulling certain levers in your design processes, or manufacturing plants, only to realize that the sustainability gains in that process are offset by much a much larger negative impact on logistics or at the end of life of a product.

Perform Life Cycle Assessments on your products

A Life Cycle Assessment is a method for the compilation and evaluation of the inputs, outputs and the potential environmental impacts of a product throughout its life cycle (ISO standard 14040).

In simple terms, it’s a way by which you can understand the sustainability footprint of a product throughout it’s full lifecycle, from “cradle to grave.”

By enabling product footprints periodically across the entire product lifecycle, you can gain insights on the environmental impacts of your products across the entire lifecycle for disclosure and internal product and process optimization.

Design with end of life in mind

As Earthday.org says, “We need to invest in innovative technologies and materials to build a plastic-free world”.

And this starts with how we design products and packaging material in the goods we manufacture and deliver. The sooner we phase out all single use plastics, the better. We need responsible design and production solutions that facilitate a product and package redesign that enables companies to engage in the circular economy and reduces waste without sacrificing quality.

Enforce compliance at each step of the product lifecycle

If you look at most companies’ website for their mission statement or purpose, sustainability is front and center. And supply chain sits right in the middle, both as a major contributor to the problem, and a major opportunity to improve.

But you can’t manage regulatory and sustainability requirements, track registrations and substance volumes, classify products, and create compliance documents, as well as package, transport, and store hazardous materials properly with accurate labeling you won’t be able to measure how you are performing.

This takes a stepwise approach to:

Record: The first step is to gather all necessary ESG (Environmental, Social and Governance) data along the entire value chain. This data cannot be found easily in one single system. Currently this is a highly manual and therefore time consuming effort compounded by data quality challenges.

Report: There are more than 600 ESG frameworks/standards out there and they are being constantly developed further (Take the evolving plastics taxes across Europe for example). The requirements for companies are constantly changing. A high effort is required to keep up with the current requirements to report along the respective regulatory & voluntary frameworks.

Act: In many companies sustainability action is already happening but in many cases this this is still partly disjoint from the strategy or not yet covering all business processes

What can we as individuals do about it?

The reality is that everybody has a role to play in the “Planet vs. Plastics battle, and the sustainability of the planet in general.

Little things like using reusable bottles and straws and bringing reusable bags to the store are great first step.

You can also go to earthday.org to learn more about the battle between planet vs. plastics, and find an event near you where you can help clean up the planet.

Let’s make every day Earth Day, to protect this beautiful rock we live on for future generations.

To learn more, listen to The Future of Supply Chain Podcast – Earth vs. Planet .

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Turmoil at NPR after editor rips network for political bias

The public radio network is being targeted by conservative activists over the editor’s essay, which many staffers say is misleading and inaccurate.

Uri Berliner had worked at NPR for a quarter-century when he wrote the essay that would abruptly end his tenure. On April 9, the Free Press published 3,500 words from Berliner, a senior business editor, about how the public radio network is guilty of journalistic malpractice — for conforming to a politically liberal worldview at the expense of fairness and accuracy.

“It’s true NPR has always had a liberal bent, but during most of my tenure here, an open-minded, curious culture prevailed,” Berliner wrote. “We were nerdy, but not knee-jerk, activist, or scolding. In recent years, however, that has changed.”

The essay, whose arguments were disputed by NPR management and many staffers, plunged the network into a week-long public controversy.

Last week NPR’s new CEO, Katherine Maher, indirectly referenced Berliner’s essay in a note to staff that NPR also published online. “Asking a question about whether we’re living up to our mission should always be fair game: after all, journalism is nothing if not hard questions,” she wrote. “Questioning whether our people are serving our mission with integrity, based on little more than the recognition of their identity, is profoundly disrespectful, hurtful, and demeaning.”

The drama reached a pinnacle Wednesday, when Berliner resigned while taking a shot at Maher.

In his resignation letter, Berliner called NPR “a great American institution” that should not be defunded. “I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism,” he wrote in the letter, posted on his X account. “But I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems I cite in my Free Press essay.”

Berliner’s comments have angered many of his now-former colleagues, who dismissed as inaccurate his depiction of their workplace and who say his faulty criticisms have been weaponized against them.

Berliner’s essay is titled “ I’ve Been at NPR for 25 Years. Here’s How We Lost America’s Trust .” On its face, it seemed to confirm the worst suspicions held by NPR’s critics on the right: that the legendary media organization had an ideological, progressive agenda that dictates its journalism. The Free Press is an online publication started by journalist Bari Weiss, whose own resignation from the New York Times in 2020 was used by conservative politicians as evidence that the Times stifled certain ideas and ideologies; Weiss accused the Times of catering to a rigid, politically left-leaning worldview and of refusing to defend her against online “bullies” when she expressed views to the contrary. Berliner’s essay was accompanied by several glossy portraits and a nearly hour-long podcast interview with Weiss. He also went on NewsNation, where the host Chris Cuomo — who had been cast out from CNN for crossing ethical lines to help his governor-brother — called Berliner a “whistleblower.”

Initially, Berliner was suspended for not getting approval for doing work for another publication. NPR policy requires receiving written permission from supervisors “for all outside freelance and journalistic work,” according to the employee handbook.

An NPR spokeswoman said Wednesday that the network does not comment on personnel matters. Berliner declined The Washington Post’s request for further comment.

In an interview Tuesday with NPR’s David Folkenflik — whose work is also criticized in the Free Press essay — Berliner said “we have great journalists here. If they shed their opinions and did the great journalism they’re capable of, this would be a much more interesting and fulfilling organization for our listeners.”

Berliner’s future at NPR became an open question. NPR leaders were pressed by staff in meetings this week as to why he was still employed there. And some reporters made clear they didn’t want to be edited by Berliner anymore because they now questioned his journalistic judgment, said one prominent NPR journalist, who spoke on the condition of anonymity to preserve relationships. “How are you supposed to have honest debates about coverage if you think it’s going to be fodder for the point he’s trying to make?” the staffer said.

Berliner had written that “there’s an unspoken consensus” about stories to pursue at NPR — “of supposed racism, transphobia, signs of the climate apocalypse, Israel doing something bad, and the dire threat of Republican policies” — and that the network operated without friction, “almost like an assembly line.”

Several prominent NPR journalists countered that impression. “We have strong, heated editorial debates every day to try and get the most appropriate language and nuanced reporting in a landscape that is divisive and difficult to work in as a journalist,” Leila Fadel, host of “Morning Edition,” told The Post. “Media and free independent press are often under attack for the fact-based reporting that we do.” She called Berliner’s essay “a bad-faith effort” and a “factually inaccurate take on our work that was filled with omissions to back his arguments.”

Other staffers noted that Berliner did not seek comment from NPR for his piece. No news organization is above reproach, “Weekend Edition” host Ayesha Rascoe told The Post, but someone should not “be able to tear down an entire organization’s work without any sort of response or context provided, or pushback.” There are many legitimate critiques to make of NPR’s coverage, she added, “but the way this has been done — it’s to invalidate all the work NPR does.”

NPR is known to have a very collegial culture, and the manner in which Berliner aired his criticism — perhaps even more than the substance of it — is what upset so many of his co-workers, according to one staffer.

“Morning Edition” host Steve Inskeep, writing on his Substack on Tuesday , fact-checked or contextualized several of the arguments Berliner made. For instance: Berliner wrote that he once asked “why we keep using that word that many Hispanics hate — Latinx.” Inskeep said he searched 90 days of NPR’s content and found “Latinx” was used nine times — “usually by a guest” — compared to the nearly 400 times “Latina” and “Latino” were used.

“This article needed a better editor,” Inskeep wrote. “I don’t know who, if anyone, edited Uri’s story, but they let him publish an article that discredited itself. … A careful read of the article shows many sweeping statements for which the writer is unable to offer evidence.”

This week conservative activist Christopher Rufo — who rose to fame for targeting “critical race theory,” and whose scrutiny of Harvard President Claudine Gay preceded her resignation — set his sights on Maher, surfacing old social media posts she wrote before she joined the news organization. In one 2020 tweet, she referred to Trump as a “deranged racist.” Others posts show her wearing a Biden hat, or wistfully daydreaming about hanging out with Kamala D. Harris. Rufo has called for Maher’s resignation.

“In America everyone is entitled to free speech as a private citizen,” Maher wrote in a statement to The Post, when asked about the social media posts. “What matters is NPR’s work and my commitment as its CEO: public service, editorial independence, and the mission to serve all of the American public.”

Maher, who started her job as NPR CEO last month, previously was the head of the Wikimedia Foundation, the nonprofit that operates the online encyclopedia Wikipedia. An NPR spokesperson said in a statement Tuesday that Maher “was not working in journalism at the time” of the social media posts; she was “exercising her first amendment right to express herself like any other American citizen,” and “the CEO is not involved in editorial decisions.”

In a statement, an NPR spokesperson described the outcry over Maher’s old posts as “a bad faith attack that follows an established playbook, as online actors with explicit agendas work to discredit independent news organizations.”

Meanwhile, some NPR staffers want a more forceful defense of NPR journalism by management. An internal letter — signed by about 50 NPR staffers as of Wednesday afternoon — called on Maher and NPR editor in chief Edith Chapin to “publicly and directly” call out Berliner’s “factual inaccuracies and elisions.”

In the essay, Berliner accuses NPR of mishandling three major stories: the allegations of the 2016 Trump campaign’s collusion with Russia, the origins of the coronavirus , and the authenticity and relevance of Hunter Biden’s laptop. Berliner’s critics note that he didn’t oversee coverage of these stories. They also say that his essay indirectly maligns employee affinity groups — he name-checks groups for Muslim, Jewish, queer and Black employees, which he wrote “reflect broader movement in the culture of people clustering together based on ideology or a characteristic at birth.” (Berliner belonged to the group for Jewish employees, according to an NPR staffer with knowledge of membership.) He also writes that he found NPR’s D.C. newsroom employed 87 registered Democrats and zero Republicans in editorial positions in 2021. His critics say this figure lacks proper context.

Tony Cavin, NPR’s managing editor of standards and practices, told The Post that “I have no idea where he got that number,” that NPR’s newsroom has 660 employees, and that “I know a number of our hosts and staff are registered as independents.” That includes Inskeep, who, on his Substack, backed up Cavin’s assessment.

Berliner also wrote that, during the administration of Donald Trump , NPR “hitched our wagon” to top Trump antagonist Rep. Adam Schiff (D-Calif.) by interviewing him 25 times about Trump and Russia. Cavin told The Post NPR aired 900 interviews with lawmakers during the same period of time, “so that’s 3 percent. He’s a business reporter, he knows about statistics and it seems he’s selectively using statistics.”

Cavin said some inside the organization agree with points Berliner made, even if they “don’t like the way he went about it. The irony of this is it tells you how diverse as an organization we are, in ideological terms.”

“There are a few bits of truth in this,” NPR international correspondent Eyder Peralta wrote on Facebook. But he said the essay “uses a selecting reading to serve the author’s own world views” and paints with “too broad a brush.”

“I have covered wars, I have been thrown in jail for my work,” Peralta told The Post, “and for him to question part of what is in our nature, which is intellectual curiosity and that we follow our noses where they lead us, that hurts. And I think that damages NPR.”

Some staffers have also been attacked online since the essay’s publication. Rascoe, who, as a Black woman host for NPR, says she’s no stranger to online vitriol, but one message after Berliner’s essay labeled her as a “DEI hire” who has “never read a book in her life.”

“What stung about this one was it came on the basis of a supposed colleague’s op-ed,” whose words were “being used as fodder to attack me,” Rascoe said. “And my concern is not about me, but all the younger journalists who don’t have the platform I have and who will be attacked and their integrity questioned simply on the basis of who they are.”

NPR, like much of the media industry, has struggled in recent years with a declining audience and a tough ad market. NPR laid off 100 workers in 2023, one of its largest layoffs ever , citing fewer sponsorships and a projected $30 million decline in revenue.

Going forward, some staffers worry about the ramifications of Berliner’s essay and the reactions to it. The open letter to Maher and Chapin said that “sending the message that a public essay is the easiest way to make change is setting a bad precedent, regardless of the ideologies being expressed.”

An earlier version of this article included a reference to Uri Berliner's Free Press essay in which Berliner cited voter registration data for editorial employees of NPR's D.C. newsroom. The article has been updated to clarify that this data was from 2021, not the present day.

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CEO Andy Jassy’s 2023 Letter to Shareholders

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Dear Shareholders:

Last year at this time, I shared my enthusiasm and optimism for Amazon’s future. Today, I have even more. The reasons are many, but start with the progress we’ve made in our financial results and customer experiences, and extend to our continued innovation and the remarkable opportunities in front of us.

In 2023, Amazon’s total revenue grew 12% year-over-year (“YoY”) from $514B to $575B. By segment, North America revenue increased 12% YoY from $316B to $353B, International revenue grew 11% YoY from $118B to $131B, and AWS revenue increased 13% YoY from $80B to $91B.

Further, Amazon’s operating income and Free Cash Flow (“FCF”) dramatically improved. Operating income in 2023 improved 201% YoY from $12.2B (an operating margin of 2.4%) to $36.9B (an operating margin of 6.4%). Trailing Twelve Month FCF adjusted for equipment finance leases improved from -$12.8B in 2022 to $35.5B (up $48.3B).

While we’ve made meaningful progress on our financial measures, what we’re most pleased about is the continued customer experience improvements across our businesses.

In our Stores business, customers have enthusiastically responded to our relentless focus on selection, price, and convenience. We continue to have the broadest retail selection , with hundreds of millions of products available, tens of millions added last year alone, and several premium brands starting to list on Amazon (e.g. Coach, Victoria’s Secret, Pit Viper, Martha Stewart, Clinique, Lancôme, and Urban Decay).

Being sharp on price is always important , but particularly in an uncertain economy, where customers are careful about how much they’re spending. As a result, in Q4 2023, we kicked off the holiday season with Prime Big Deal Days, an exclusive event for Prime members to provide an early start on holiday shopping. This was followed by our extended Black Friday and Cyber Monday holiday shopping event, open to all customers, that became our largest revenue event ever. For all of 2023, customers saved nearly $24B across millions of deals and coupons, almost 70% more than the prior year.

We also continue to improve delivery speeds, breaking multiple company records . In 2023, Amazon delivered at the fastest speeds ever to Prime members, with more than 7 billion items arriving same or next day, including more than 4 billion in the U.S. and more than 2 billion in Europe. In the U.S., this result is the combination of two things. One is the benefit of regionalization, where we re-architected the network to store items closer to customers. The other is the expansion of same-day facilities, where in 2023, we increased the number of items delivered same day or overnight by nearly 70% YoY. As we get items to customers this fast, customers choose Amazon to fulfill their shopping needs more frequently, and we can see the results in various areas including how fast our everyday essentials business is growing (over 20% YoY in Q4 2023).

Our regionalization efforts have also trimmed transportation distances, helping lower our cost to serve . In 2023, for the first time since 2018, we reduced our cost to serve on a per unit basis globally. In the U.S. alone, cost to serve was down by more than $0.45 per unit YoY. Decreasing cost to serve allows us both to invest in speed improvements and afford adding more selection at lower Average Selling Prices (“ASPs”). More selection at lower prices puts us in consideration for more purchases.

As we look toward 2024 (and beyond), we’re not done lowering our cost to serve . We’ve challenged every closely held belief in our fulfillment network, and reevaluated every part of it, and found several areas where we believe we can lower costs even further while also delivering faster for customers. Our inbound fulfillment architecture and resulting inventory placement are areas of focus in 2024, and we have optimism there’s more upside for us.

Internationally , we like the trajectory of our established countries, and see meaningful progress in our emerging geographies (e.g. India, Brazil, Australia, Mexico, Middle East, Africa, etc.) as they continue to expand selection and features, and move toward profitability (in Q4 2023, Mexico became our latest international Stores locale to turn profitable). We have high conviction that these new geographies will continue to grow and be profitable in the long run.

Alongside our Stores business, Amazon’s Advertising progress remains strong , growing 24% YoY from $38B in 2022 to $47B in 2023, primarily driven by our sponsored ads. We’ve added Sponsored TV to this offering, a self-service solution for brands to create campaigns that can appear on up to 30+ streaming TV services, including Amazon Freevee and Twitch, and have no minimum spend. Recently, we’ve expanded our streaming TV advertising by introducing ads into Prime Video shows and movies, where brands can reach over 200 million monthly viewers in our most popular entertainment offerings, across hit movies and shows, award-winning Amazon MGM Originals, and live sports like Thursday Night Football . Streaming TV advertising is growing quickly and off to a strong start.

Shifting to AWS , we started 2023 seeing substantial cost optimization, with most companies trying to save money in an uncertain economy. Much of this optimization was catalyzed by AWS helping customers use the cloud more efficiently and leverage more powerful, price-performant AWS capabilities like Graviton chips (our generalized CPU chips that provide ~40% better price-performance than other leading x86 processors), S3 Intelligent Tiering (a storage class that uses AI to detect objects accessed less frequently and store them in less expensive storage layers), and Savings Plans (which give customers lower prices in exchange for longer commitments). This work diminished short-term revenue, but was best for customers, much appreciated, and should bode well for customers and AWS longer-term. By the end of 2023, we saw cost optimization attenuating, new deals accelerating, customers renewing at larger commitments over longer time periods, and migrations growing again.

The past year was also a significant delivery year for AWS. We announced our next generation of generalized CPU chips (Graviton4), which provides up to 30% better compute performance and 75% more memory bandwidth than its already-leading predecessor (Graviton3). We also announced AWS Trainium2 chips, which will deliver up to four times faster machine learning training for generative AI applications and three times more memory capacity than Trainium1. We continued expanding our AWS infrastructure footprint, now offering 105 Availability Zones within 33 geographic Regions globally, with six new Regions coming (Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and a second German region in Berlin). In Generative AI (“GenAI”), we added dozens of features to Amazon SageMaker to make it easier for developers to build new Foundation Models (“FMs”). We invented and delivered a new service (Amazon Bedrock) that lets companies leverage existing FMs to build GenAI applications. And, we launched the most capable coding assistant around in Amazon Q. Customers are excited about these capabilities, and we’re seeing significant traction in our GenAI offerings. (More on how we’re approaching GenAI and why we believe we’ll be successful later in the letter.)

We’re also making progress on many of our newer business investments that have the potential to be important to customers and Amazon long-term. Touching on two of them:

We have increasing conviction that Prime Video can be a large and profitable business on its own. This confidence is buoyed by the continued development of compelling, exclusive content (e.g. Thursday Night Football, Lord of the Rings, Reacher, The Boys, Citadel , Road House , etc.), Prime Video customers’ engagement with this content, growth in our marketplace programs (through our third-party Channels program, as well as the broad selection of shows and movies customers rent or buy), and the addition of advertising in Prime Video.

In October, we hit a major milestone in our journey to commercialize Project Kuiper when we launched two end-to-end prototype satellites into space, and successfully validated all key systems and sub-systems—rare in an initial launch like this. Kuiper is our low Earth orbit satellite initiative that aims to provide broadband connectivity to the 400-500 million households who don’t have it today (as well as governments and enterprises seeking better connectivity and performance in more remote areas), and is a very large revenue opportunity for Amazon. We’re on track to launch our first production satellites in 2024. We’ve still got a long way to go, but are encouraged by our progress.

Overall, 2023 was a strong year, and I’m grateful to our collective teams who delivered on behalf of customers. These results represent a lot of invention, collaboration, discipline, execution, and reimagination across Amazon. Yet, I think every one of us at Amazon believes that we have a long way to go, in every one of our businesses, before we exhaust how we can make customers’ lives better and easier, and there is considerable upside in each of the businesses in which we’re investing.

In my annual letter over the last three years, I’ve tried to give shareholders more insight into how we’re thinking about the company, the businesses we’re pursuing, our future opportunities, and what makes us tick. We operate in a diverse number of market segments, but what ties Amazon together is our joint mission to make customers’ lives better and easier every day. This is true across every customer segment we serve (consumers, sellers, brands, developers, enterprises, and creators). At our best, we’re not just customer obsessed, but also inventive, thinking several years out, learning like crazy, scrappy, delivering quickly, and operating like the world’s biggest start-up.

We spend enormous energy thinking about how to empower builders, inside and outside of our company. We characterize builders as people who like to invent. They like to dissect a customer experience, assess what’s wrong with it, and reinvent it. Builders tend not to be satisfied until the customer experience is perfect. This doesn’t hinder them from delivering improvements along the way, but it drives them to keep tinkering and iterating continually. While unafraid to invent from scratch, they have no hesitation about using high-quality, scalable, cost-effective components from others. What matters to builders is having the right tools to keep rapidly improving customer experiences.

The best way we know how to do this is by building primitive services . Think of them as discrete, foundational building blocks that builders can weave together in whatever combination they desire. Here’s how we described primitives in our 2003 AWS Vision document:

“Primitives are the raw parts or the most foundational-level building blocks for software developers. They’re indivisible (if they can be functionally split into two they must) and they do one thing really well. They’re meant to be used together rather than as solutions in and of themselves. And, we’ll build them for maximum developer flexibility. We won’t put a bunch of constraints on primitives to guard against developers hurting themselves.  Rather, we’ll optimize for developer freedom and innovation.”

Of course, this concept of primitives can be applied to more than software development, but they’re especially relevant in technology. And, over the last 20 years, primitives have been at the heart of how we’ve innovated quickly.

One of the many advantages to thinking in primitives is speed . Let me give you two counter examples that illustrate this point. First, we built a successful owned-inventory retail business in the early years at Amazon where we bought all our products from publishers, manufacturers, and distributors, stored them in our warehouses, and shipped them ourselves. Over time, we realized we could add broader selection and lower prices by allowing third-party sellers to list their offerings next to our own on our highly trafficked search and product detail pages. We’d built several core retail services (e.g. payments, search, ordering, browse, item management) that made trying different marketplace concepts simpler than if we didn’t have those components. A good set of primitives? Not really.

It turns out that these core components were too jumbled together and not partitioned right. We learned this the hard way when we partnered with companies like Target in our Merchant.com business in the early 2000s. The concept was that target.com would use Amazon’s ecommerce components as the backbone of its website, and then customize however they wished. To enable this arrangement, we had to deliver those components as separable capabilities through application programming interfaces (“APIs”). This decoupling was far more difficult than anticipated because we’d built so many dependencies between these services as Amazon grew so quickly the first few years.

This coupling was further highlighted by a heavyweight mechanism we used to operate called “NPI.” Any new initiative requiring work from multiple internal teams had to be reviewed by this NPI cabal where each team would communicate how many people-weeks their work would take. This bottleneck constrained what we accomplished, frustrated the heck out of us, and inspired us to eradicate it by refactoring these ecommerce components into true primitive services with well-documented, stable APIs that enabled our builders to use each other’s services without any coordination tax.

In the middle of the Target and NPI challenges, we were contemplating building a new set of infrastructure technology services that would allow both Amazon to move more quickly and external developers to build anything they imagined. This set of services became known as AWS, and the above experiences convinced us that we should build a set of primitive services that could be composed together how anybody saw fit. At that time, most technology offerings were very feature-rich, and tried to solve multiple jobs simultaneously. As a result, they often didn’t do any one job that well.

Our AWS primitive services were designed from the start to be different. They offered important, highly flexible, but focused functionality. For instance, our first major primitive was Amazon Simple Storage Service (“S3”) in March 2006 that aimed to provide highly secure object storage, at very high durability and availability, at Internet scale, and very low cost. In other words, be stellar at object storage. When we launched S3, developers were excited, and a bit mystified. It was a very useful primitive service, but they wondered, why just object storage? When we launched Amazon Elastic Compute Cloud (“EC2”) in August 2006 and Amazon SimpleDB in 2007, people realized we were building a set of primitive infrastructure services that would allow them to build anything they could imagine, much faster, more cost-effectively, and without having to manage or lay out capital upfront for the datacenter or hardware. As AWS unveiled these building blocks over time (we now have over 240 at builders’ disposal—meaningfully more than any other provider), whole companies sprang up quickly on top of AWS (e.g. Airbnb, Dropbox, Instagram, Pinterest, Stripe, etc.), industries reinvented themselves on AWS (e.g. streaming with Netflix, Disney+, Hulu, Max, Fox, Paramount), and even critical government agencies switched to AWS (e.g. CIA, along with several other U.S. Intelligence agencies). But, one of the lesser-recognized beneficiaries was Amazon’s own consumer businesses, which innovated at dramatic speed across retail, advertising, devices (e.g. Alexa and Fire TV), Prime Video and Music, Amazon Go, Drones, and many other endeavors by leveraging the speed with which AWS let them build. Primitives, done well, rapidly accelerate builders’ ability to innovate .

So, how do you build the right set of primitives?

Pursuing primitives is not a guarantee of success. There are many you could build, and even more ways to combine them. But, a good compass is to pick real customer problems you’re trying to solve .

Our logistics primitives are an instructive example. In Amazon’s early years, we built core capabilities around warehousing items, and then picking, packing, and shipping them quickly and reliably to customers. As we added third-party sellers to our marketplace, they frequently requested being able to use these same logistics capabilities. Because we’d built this initial set of logistics primitives, we were able to introduce Fulfillment by Amazon (“FBA”) in 2006, allowing sellers to use Amazon’s Fulfillment Network to store items, and then have us pick, pack, and ship them to customers, with the bonus of these products being available for fast, Prime delivery. This service has saved sellers substantial time and money (typically about 70% less expensive than doing themselves), and remains one of our most popular services. As more merchants began to operate their own direct-to-consumer (“DTC”) websites, many yearned to still use our fulfillment capabilities, while also accessing our payments and identity primitives to drive higher order conversion on their own websites (as Prime members have already shared this payment and identity information with Amazon). A couple years ago, we launched Buy with Prime to address this customer need. Prime members can check out quickly on DTC websites like they do on Amazon, and receive fast Prime shipping speeds on Buy with Prime items—increasing order conversion for merchants by ~25% vs. their default experience.

As our Stores business has grown substantially, and our supply chain become more complex, we’ve had to develop a slew of capabilities in order to offer customers unmatched selection, at low prices, and with very fast delivery times. We’ve become adept at getting products from other countries to the U.S., clearing customs, and then shipping to storage facilities. Because we don’t have enough space in our shipping fulfillment centers to store all the inventory needed to maintain our desired in-stock levels, we’ve built a set of lower-cost, upstream warehouses solely optimized for storage (without sophisticated end-user, pick, pack, and ship functions). Having these two pools of inventory has prompted us to build algorithms predicting when we’ll run out of inventory in our shipping fulfillment centers and automatically replenishing from these upstream warehouses. And, in the last few years, our scale and available alternatives have forced us to build our own last mile delivery capability (roughly the size of UPS) to affordably serve the number of consumers and sellers wanting to use Amazon.

We’ve solved these customer needs by building additional fulfillment primitives that both serve Amazon consumers better and address external sellers’ increasingly complex ecommerce activities. For instance, for sellers needing help importing products, we offer a Global Mile service that leverages our expertise here. To ship inventory from the border (or anywhere domestically) to our storage facilities, we enable sellers to use either our first-party Amazon Freight service or third-party freight partners via our Partnered Carrier Program. To store more inventory at lower cost to ensure higher in-stock rates and shorter delivery times, we’ve opened our upstream Amazon Warehousing and Distribution facilities to sellers (along with automated replenishment to our shipping fulfillment centers when needed). For those wanting to manage their own shipping, we’ve started allowing customers to use our last mile delivery network to deliver packages to their end-customers in a service called Amazon Shipping. And, for sellers who wish to use our fulfillment network as a central place to store inventory and ship items to customers regardless of where they ordered, we have a Multi-Channel Fulfillment service. These are all primitives that we’ve exposed to sellers.

Building in primitives meaningfully expands your degrees of freedom . You can keep your primitives to yourself and build compelling features and capabilities on top of them to allow your customers and business to reap the benefits of rapid innovation. You can offer primitives to external customers as paid services (as we have with AWS and our more recent logistics offerings). Or, you can compose these primitives into external, paid applications as we have with FBA, Buy with Prime, or Supply Chain by Amazon (a recently released logistics service that integrates several of our logistics primitives). But, you’ve got options. You’re only constrained by the primitives you’ve built and your imagination.

Take the new, same-day fulfillment facilities in our Stores business. They’re located in the largest metro areas around the U.S. (we currently have 58), house our top-moving 100,000 SKUs (but also cover millions of other SKUs that can be injected from nearby fulfillment centers into these same-day facilities), and streamline the time required to go from picking a customer’s order to being ready to ship to as little as 11 minutes. These facilities also constitute our lowest cost to serve in the network. The experience has been so positive for customers that we’re planning to double the number of these facilities.

But, how else might we use this capability if we think of it as a core building block? We have a very large and growing grocery business in organic grocery (with Whole Foods Market) and non-perishable goods (e.g. consumables, canned goods, health and beauty products, etc.). We’ve been working hard on building a mass, physical store offering (Amazon Fresh) that offers a great perishable experience; however, what if we used our same-day facilities to enable customers to easily add milk, eggs, or other perishable items to any Amazon order and get same day? It might change how people think of splitting up their weekly grocery shopping, and make perishable shopping as convenient as non-perishable shopping already is.

Or, take a service that some people have questioned, but that’s making substantial progress and we think of as a very valuable future primitive capability—our delivery drones (called Prime Air). Drones will eventually allow us to deliver packages to customers in less than an hour. It won’t start off being available for all sizes of packages and in all locations, but we believe it’ll be pervasive over time. Think about how the experience of ordering perishable items changes with sub-one-hour delivery?

The same is true for Amazon Pharmacy. Need throat lozenges, Advil, an antibiotic, or some other medication? Same-day facilities already deliver many of these items within hours, and that will only get shorter as we launch Prime Air more expansively. Highly flexible building blocks can be composed across businesses and in new combinations that change what’s possible for customers.

Being intentional about building primitives requires patience . Releasing the first couple primitive services can sometimes feel random to customers (or the public at large) before we’ve unveiled how these building blocks come together. I’ve mentioned AWS and S3 as an example, but our Health offering is another. In the last 10 years, we’ve tried several Health experiments across various teams—but they were not driven by our primitives approach. This changed in 2022 when we applied our primitives thinking to the enormous global healthcare problem and opportunity. We’ve now created several important building blocks to help transform the customer health experience: Acute Care (via Amazon Clinic), Primary Care (via One Medical), and a Pharmacy service to buy whatever medication a patient may need. Because of our growing success, Amazon customers are now asking us to help them with all kinds of wellness and nutrition opportunities—which can be partially unlocked with some of our existing grocery building blocks, including Whole Foods Market or Amazon Fresh.

As a builder, it’s hard to wait for these building blocks to be built versus just combining a bunch of components together to solve a specific problem. The latter can be faster, but almost always slows you down in the future. We’ve seen this temptation in our robotics efforts in our fulfillment network. There are dozens of processes we seek to automate to improve safety, productivity, and cost. Some of the biggest opportunities require invention in domains such as storage automation, manipulation, sortation, mobility of large cages across long distances, and automatic identification of items. Many teams would skip right to the complex solution, baking in “just enough” of these disciplines to make a concerted solution work, but which doesn’t solve much more, can’t easily be evolved as new requirements emerge, and that can’t be reused for other initiatives needing many of the same components. However, when you think in primitives, like our Robotics team does, you prioritize the building blocks, picking important initiatives that can benefit from each of these primitives, but which build the tool chest to compose more freely (and quickly) for future and complex needs. Our Robotics team has built primitives in each of the above domains that will be lynchpins in our next set of automation, which includes multi-floor storage, trailer loading and unloading, large pallet mobility, and more flexible sortation across our outbound processes (including in vehicles). The team is also building a set of foundation AI models to better identify products in complex environments, optimize the movement of our growing robotic fleet, and better manage the bottlenecks in our facilities.

Sometimes, people ask us “what’s your next pillar? You have Marketplace, Prime, and AWS, what’s next?” This, of course, is a thought-provoking question. However, a question people never ask, and might be even more interesting is what’s the next set of primitives you’re building that enables breakthrough customer experiences? If you asked me today, I’d lead with Generative AI (“GenAI”).

Much of the early public attention has focused on GenAI applications , with the remarkable 2022 launch of ChatGPT. But, to our “primitive” way of thinking, there are three distinct layers in the GenAI stack, each of which is gigantic, and each of which we’re deeply investing.

The bottom layer is for developers and companies wanting to build foundation models (“FMs”). The primary primitives are the compute required to train models and generate inferences (or predictions), and the software that makes it easier to build these models. Starting with compute, the key is the chip inside it. To date, virtually all the leading FMs have been trained on Nvidia chips, and we continue to offer the broadest collection of Nvidia instances of any provider. That said, supply has been scarce and cost remains an issue as customers scale their models and applications. Customers have asked us to push the envelope on price-performance for AI chips, just as we have with Graviton for generalized CPU chips. As a result, we’ve built custom AI training chips (named Trainium) and inference chips (named Inferentia). In 2023, we announced second versions of our Trainium and Inferentia chips, which are both meaningfully more price-performant than their first versions and other alternatives. This past fall, leading FM-maker, Anthropic, announced it would use Trainium and Inferentia to build, train, and deploy its future FMs. We already have several customers using our AI chips, including Anthropic, Airbnb, Hugging Face, Qualtrics, Ricoh, and Snap.

Customers building their own FM must tackle several challenges in getting a model into production. Getting data organized and fine-tuned, building scalable and efficient training infrastructure, and then deploying models at scale in a low latency, cost-efficient manner is hard. It’s why we’ve built Amazon SageMaker, a managed, end-to-end service that’s been a game changer for developers in preparing their data for AI, managing experiments, training models faster (e.g. Perplexity AI trains models 40% faster in SageMaker), lowering inference latency (e.g. Workday has reduced inference latency by 80% with SageMaker), and improving developer productivity (e.g. NatWest reduced its time-to-value for AI from 12-18 months to under seven months using SageMaker).

The middle layer is for customers seeking to leverage an existing FM, customize it with their own data, and leverage a leading cloud provider’s security and features to build a GenAI application—all as a managed service. Amazon Bedrock invented this layer and provides customers with the easiest way to build and scale GenAI applications with the broadest selection of first- and third-party FMs, as well as leading ease-of-use capabilities that allow GenAI builders to get higher quality model outputs more quickly. Bedrock is off to a very strong start with tens of thousands of active customers after just a few months. The team continues to iterate rapidly on Bedrock, recently delivering Guardrails (to safeguard what questions applications will answer), Knowledge Bases (to expand models’ knowledge base with Retrieval Augmented Generation—or RAG—and real-time queries), Agents (to complete multi-step tasks), and Fine-Tuning (to keep teaching and refining models), all of which improve customers’ application quality. We also just added new models from Anthropic (their newly-released Claude 3 is the best performing large language model in the world), Meta (with Llama 2), Mistral, Stability AI, Cohere, and our own Amazon Titan family of FMs. What customers have learned at this early stage of GenAI is that there’s meaningful iteration required to build a production GenAI application with the requisite enterprise quality at the cost and latency needed. Customers don’t want only one model. They want access to various models and model sizes for different types of applications. Customers want a service that makes this experimenting and iterating simple, and this is what Bedrock does, which is why customers are so excited about it. Customers using Bedrock already include ADP, Amdocs, Bridgewater Associates, Broadridge, Clariant, Dana-Farber Cancer Institute, Delta Air Lines, Druva, Genesys, Genomics England, GoDaddy, Intuit, KT, Lonely Planet, LexisNexis, Netsmart, Perplexity AI, Pfizer, PGA TOUR, Ricoh, Rocket Companies, and Siemens.

The top layer of this stack is the application layer. We’re building a substantial number of GenAI applications across every Amazon consumer business. These range from Rufus (our new, AI-powered shopping assistant), to an even more intelligent and capable Alexa, to advertising capabilities (making it simple with natural language prompts to generate, customize, and edit high-quality images, advertising copy, and videos), to customer and seller service productivity apps, to dozens of others. We’re also building several apps in AWS, including arguably the most compelling early GenAI use case—a coding companion. We recently launched Amazon Q, an expert on AWS that writes, debugs, tests, and implements code, while also doing transformations (like moving from an old version of Java to a new one), and querying customers’ various data repositories (e.g. Intranets, wikis, Salesforce, Amazon S3, ServiceNow, Slack, Atlassian, etc.) to answer questions, summarize data, carry on coherent conversation, and take action. Q is the most capable work assistant available today and evolving fast.

While we’re building a substantial number of GenAI applications ourselves, the vast majority will ultimately be built by other companies. However, what we’re building in AWS is not just a compelling app or foundation model. These AWS services, at all three layers of the stack, comprise a set of primitives that democratize this next seminal phase of AI, and will empower internal and external builders to transform virtually every customer experience that we know (and invent altogether new ones as well). We’re optimistic that much of this world-changing AI will be built on top of AWS.

(By the way, don’t underestimate the importance of security in GenAI. Customers’ AI models contain some of their most sensitive data. AWS and its partners offer the strongest security capabilities and track record in the world; and as a result, more and more customers want to run their GenAI on AWS.)

Recently, I was asked a provocative question—how does Amazon remain resilient? While simple in its wording, it’s profound because it gets to the heart of our success to date as well as for the future. The answer lies in our discipline around deeply held principles: 1/ hiring builders who are motivated to continually improve and expand what’s possible; 2/ solving real customer challenges, rather than what we think may be interesting technology; 3/ building in primitives so that we can innovate and experiment at the highest rate; 4/ not wasting time trying to fight gravity (spoiler alert: you always lose)—when we discover technology that enables better customer experiences, we embrace it; 5/ accepting and learning from failed experiments—actually becoming more energized to try again, with new knowledge to employ.

Today, we continue to operate in times of unprecedented change that come with unusual opportunities for growth across the areas in which we operate. For instance, while we have a nearly $500B consumer business, about 80% of the worldwide retail market segment still resides in physical stores. Similarly, with a cloud computing business at nearly a $100B revenue run rate, more than 85% of the global IT spend is still on-premises. These businesses will keep shifting online and into the cloud. In Media and Advertising, content will continue to migrate from linear formats to streaming. Globally, hundreds of millions of people who don’t have adequate broadband access will gain that connectivity in the next few years. Last but certainly not least, Generative AI may be the largest technology transformation since the cloud (which itself, is still in the early stages), and perhaps since the Internet. Unlike the mass modernization of on-premises infrastructure to the cloud, where there’s work required to migrate, this GenAI revolution will be built from the start on top of the cloud. The amount of societal and business benefit from the solutions that will be possible will astound us all.

There has never been a time in Amazon’s history where we’ve felt there is so much opportunity to make our customers’ lives better and easier. We’re incredibly excited about what’s possible, focused on inventing the future, and look forward to working together to make it so.

Andy Jassy President and Chief Executive Officer Amazon.com, Inc.

P.S. As we have always done, our original 1997 Shareholder Letter follows. What’s written there is as true today as it was in 1997.

To our shareholders:

Amazon.com passed many milestones in 1997: by year-end, we had served more than 1.5 million customers, yielding 838% revenue growth to $147.8 million, and extended our market leadership despite aggressive competitive entry.

But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.

We have a window of opportunity as larger players marshal the resources to pursue the online opportunity and as customers, new to purchasing online, are receptive to forming new relationships. The competitive landscape has continued to evolve at a fast pace. Many large players have moved online with credible offerings and have devoted substantial energy and resources to building awareness, traffic, and sales. Our goal is to move quickly to solidify and extend our current position while we begin to pursue the online commerce opportunities in other areas. We see substantial opportunity in the large markets we are targeting. This strategy is not without risk: it requires serious investment and crisp execution against established franchise leaders.

It’s All About the Long Term

We believe that a fundamental measure of our success will be the shareholder value we create over the long term . This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

Our decisions have consistently reflected this focus. We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to which our customers continue to purchase from us on a repeat basis, and the strength of our brand. We have invested and will continue to invest aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise.

Because of our emphasis on the long term, we may make decisions and weigh tradeoffs differently than some companies. Accordingly, we want to share with you our fundamental management and decision-making approach so that you, our shareholders, may confirm that it is consistent with your investment philosophy:

• We will continue to focus relentlessly on our customers.
• We will continue to make investment decisions in light of long-term market leadership considerations rather than short-term profitability considerations or short-term Wall Street reactions.
• We will continue to measure our programs and the effectiveness of our investments analytically, to jettison those that do not provide acceptable returns, and to step up our investment in those that work best. We will continue to learn from both our successes and our failures.
• We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have learned another valuable lesson in either case.
• When forced to choose between optimizing the appearance of our GAAP accounting and maximizing the present value of future cash flows, we’ll take the cash flows.
• We will share our strategic thought processes with you when we make bold choices (to the extent competitive pressures allow), so that you may evaluate for yourselves whether we are making rational long-term leadership investments.
• We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture, particularly in a business incurring net losses.
• We will balance our focus on growth with emphasis on long-term profitability and capital management. At this stage, we choose to prioritize growth because we believe that scale is central to achieving the potential of our business model.
• We will continue to focus on hiring and retaining versatile and talented employees, and continue to weight their compensation to stock options rather than cash. We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.

We aren’t so bold as to claim that the above is the “right” investment philosophy, but it’s ours, and we would be remiss if we weren’t clear in the approach we have taken and will continue to take.

With this foundation, we would like to turn to a review of our business focus, our progress in 1997, and our outlook for the future.

Obsess Over Customers

From the beginning, our focus has been on offering our customers compelling value. We realized that the Web was, and still is, the World Wide Wait. Therefore, we set out to offer customers something they simply could not get any other way, and began serving them with books. We brought them much more selection than was possible in a physical store (our store would now occupy 6 football fields), and presented it in a useful, easy- to-search, and easy-to-browse format in a store open 365 days a year, 24 hours a day. We maintained a dogged focus on improving the shopping experience, and in 1997 substantially enhanced our store. We now offer customers gift certificates, 1-Click shopping℠, and vastly more reviews, content, browsing options, and recommendation features. We dramatically lowered prices, further increasing customer value. Word of mouth remains the most powerful customer acquisition tool we have, and we are grateful for the trust our customers have placed in us. Repeat purchases and word of mouth have combined to make Amazon.com the market leader in online bookselling.

By many measures, Amazon.com came a long way in 1997:

• Sales grew from $15.7 million in 1996 to $147.8 million – an 838% increase.
• Cumulative customer accounts grew from 180,000 to 1,510,000 – a 738% increase.
• The percentage of orders from repeat customers grew from over 46% in the fourth quarter of 1996 to over 58% in the same period in 1997.
• In terms of audience reach, per Media Metrix, our Web site went from a rank of 90th to within the top 20.
• We established long-term relationships with many important strategic partners, including America Online, Yahoo!, Excite, Netscape, GeoCities, AltaVista, @Home, and Prodigy.

Infrastructure

During 1997, we worked hard to expand our business infrastructure to support these greatly increased traffic, sales, and service levels:

• Amazon.com’s employee base grew from 158 to 614, and we significantly strengthened our management team.
• Distribution center capacity grew from 50,000 to 285,000 square feet, including a 70% expansion of our Seattle facilities and the launch of our second distribution center in Delaware in November.
• Inventories rose to over 200,000 titles at year-end, enabling us to improve availability for our customers.
• Our cash and investment balances at year-end were $125 million, thanks to our initial public offering in May 1997 and our $75 million loan, affording us substantial strategic flexibility.

Our Employees

The past year’s success is the product of a talented, smart, hard-working group, and I take great pride in being a part of this team. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com’s success.

It’s not easy to work here (when I interview people I tell them, “You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”), but we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren’t meant to be easy. We are incredibly fortunate to have this group of dedicated employees whose sacrifices and passion build Amazon.com.

Goals for 1998

We are still in the early stages of learning how to bring new value to our customers through Internet commerce and merchandising. Our goal remains to continue to solidify and extend our brand and customer base. This requires sustained investment in systems and infrastructure to support outstanding customer convenience, selection, and service while we grow. We are planning to add music to our product offering, and over time we believe that other products may be prudent investments. We also believe there are significant opportunities to better serve our customers overseas, such as reducing delivery times and better tailoring the customer experience. To be certain, a big part of the challenge for us will lie not in finding new ways to expand our business, but in prioritizing our investments.

We now know vastly more about online commerce than when Amazon.com was founded, but we still have so much to learn. Though we are optimistic, we must remain vigilant and maintain a sense of urgency. The challenges and hurdles we will face to make our long-term vision for Amazon.com a reality are several: aggressive, capable, well-funded competition; considerable growth challenges and execution risk; the risks of product and geographic expansion; and the need for large continuing investments to meet an expanding market opportunity. However, as we’ve long said, online bookselling, and online commerce in general, should prove to be a very large market, and it’s likely that a number of companies will see significant benefit. We feel good about what we’ve done, and even more excited about what we want to do.

1997 was indeed an incredible year. We at Amazon.com are grateful to our customers for their business and trust, to each other for our hard work, and to our shareholders for their support and encouragement.

Jeffrey P. Bezos Founder and Chief Executive Officer Amazon.com, Inc.

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