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- European Journal of Marketing /
- Volume 43 Issue 3/4
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Purpose – Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and automotive industries – with, in part, severe negative consequences for consumers, licit manufacturers, and brand owners alike. This paper seeks to shed light on the economic principles of counterfeit trade and the underlying illicit supply chains. Design/methodology/approach – An extensive literature review was conducted that comprised contributions from different strands of management research. Findings – Though governments as well as management have clearly identified the problem, very little is known – both in practice and theory – about the mechanisms and structure of the illicit market, the tactics of counterfeit producers, consumer behavior with respect to imitation products and the financial impact on individual companies. The diversity of the counterfeit phenomenon underlines the need for further research in this area and the development of company‐specific measures for fighting product piracy. Research limitations/implications – The clandestine nature of the counterfeit market limits direct accessibility to the phenomenon. Consequently, the existing body of literature does not necessarily cover all aspects of counterfeit activities. The review helps to highlight existing research gaps but may not be able to identify additional aspects of the phenomenon that, thus far, have not been deemed relevant. Originality/value – The paper critically reviews the current state of research across different management‐related disciplines. From an academic perspective it may serve as a starting point for a future research agenda that addresses the current knowledge gaps. From a practitioner's perspective it is helpful for understanding the relevant influence factors and for developing appropriate, state‐of‐the‐art counterstrategies.
European Journal of Marketing – Emerald Publishing
Published: Apr 3, 2009
Keywords: Counterfeiting; Trade; Supply and demand; Business ethics
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The Emergence of Counterfeit Trade: A Literature Review
business studies
ITEM - Institute of T...
Encyclopedia of Law and Economics pp 1–5 Cite as
Counterfeiting Models (Mathematical/Economic)
- Andrea Di Liddo 3
- Living reference work entry
- Latest version View entry history
- First Online: 08 June 2021
33 Accesses
Fake ; Forgery ; Imitation
Counterfeiting and piracy are illicit activities infringing IPR (intellectual property rights). The market for counterfeit can be divided into two important submarkets. In the primary market, consumers purchase counterfeit products believing they have purchased genuine articles (deceptive counterfeiting). In the secondary market, consumers knowingly buy counterfeit products (nondeceptive counterfeiting).
Counterfeiting has, obviously, consequences on genuine producers and consumers; nevertheless it can have general socioeconomic effects.
There is a considerable body of theoretical and empirical literature on the mechanisms of counterfeit trade and on the economic and social effects of counterfeiting. A number of the methodological papers are undertaken within the framework of operations research and game theory.
Introduction
Counterfeiting and piracy are illicit activities infringing IPR (intellectual property rights).
Counterfeit trademark...
This is a preview of subscription content, log in via an institution .
Abalos RJ (1985) Commercial trademark counterfeiting in the United States, the third world and beyond: American and international attempts to stem the tide. Boston Coll Third World Law J 5:151–182
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Di Liddo, A. (2021). Counterfeiting Models (Mathematical/Economic). In: Marciano, A., Ramello, G.B. (eds) Encyclopedia of Law and Economics. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-7883-6_705-2
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Counterfeiting and Piracy. A Comprehensive Literature Review
This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book.
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Product counterfeiting is growing internationally in scope, scale, and threat. The economic impact is believed to be in hundreds of billions of dollars. There is growing awareness of the developed and developing countries' public health vulnerabilities from a range of counterfeit products such as pharmaceuticals, food additives, consumer products, automobile replacement parts, and consumer electronics. Since human actors are perpetrating the infringement, product counterfeiting research and prevention is rooted in the behavioral sciences and criminology. This study reviewed the previous research efforts to quantify the global economic impact of counterfeit trade, as well as to identify the scholarly works that made use of these estimates, with the intent of examining the underlying methodologies. While theorists and practitioners have been very diligent and intense in their efforts, there is a lack of a scholarly quantitative methodology needed to support corporate investment in countermeasures and to help governments prioritize resources toward regulations and laws. This study found that quantitative estimates were based on three core reference documents. Addressing this is an applied criminology challenge.
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This review argues that the elastic space between intellectual property (IP) and unauthorized use (including piracy and counterfeiting) is an increasingly important feature of contemporary textual production and circulation. Within the context of digital textuality, circulatory legitimacy becomes integral to both contextualization and entextualization. The dynamic relationship between IP and piracy/counterfeiting appears as a means of organizing sense-perception and subjectivity, parsing geopolitical space, handling the surfeits and deficits that emerge in contemporary text circulation, distinguishing formality from informality, and deciding levels and forms of acceptable participation in the production and consumption of commodities. This becomes particularly fraught in the face of anxieties about the potential limitlessness of circulation.
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Counterfeiting has currently been labelled as the crime of the twenty-first century. It has evolved into a much more lucrative business in very sophisticated ways. While there are many contributing factors to the proliferation of counterfeiting in recent years, the only real area where the government can make a difference is in setting up a responsive legal system that includes good enforcement. The aim of this paper is to examine the scale of counterfeiting activity derived from the seizure data issued by the World Customs Organization, emphasizing on the worldwide scenario. This is followed by examination on the motivations behind counterfeiting activity to identify gap in the existing enforcement mechanisms so that recommendations can be made to improve the competency of those mechanisms to address counterfeiting. The paper then critically examines and relates the reasons of why effective enforcement is necessary in the fight against counterfeiting.
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IMAGES
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Purpose. Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and ...
Purpose - Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final ...
The emergence of counterfeit trade: a literature review Thorsten Staake, Frédéric Thiesse, Elgar Fleisch ... the existing body of literature does not necessarily cover all aspects of counterfeit activities. The review helps to highlight existing research gaps but may not be able to identify additional aspects of the phenomenon that, thus far ...
European Journal of Marketing Emerald Article: The emergence of counterfeit trade: a literature review Thorsten Staake, Frédéric Thiesse, Elgar Fleisch Article information: To cite this document: Thorsten Staake, Frédéric Thiesse, Elgar Fleisch, (2009),"The emergence of counterfeit trade: a literature review", European Journal of Marketing, Vol. 43 Iss: 3 pp. 320 - 349 Permanent link to ...
The emergence of counterfeit trade: a literature review - Author: Thorsten Staake, Frédéric Thiesse, Elgar Fleisch
The emergence of counterfeit trade: a literature review The emergence of counterfeit trade: a literature review Thorsten Staake; Frédéric Thiesse; Elgar Fleisch 2009-04-03 00:00:00 Purpose - Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets.
My Research and Language Selection Sign into My Research Create My Research Account English; Help and support. Support Center Find answers to questions about products, access, use, setup, and administration.; Contact Us Have a question, idea, or some feedback? We want to hear from you.
The emergence of counterfeit trade: a literature review Buy Article: $42.86 + tax ... No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast-moving consumer goods, pharmaceutical, and automotive industries ...
Staake T, Thiesse F, Fleisch E (2009) The emergence of counterfeit trade: a literature review. Eur J Mark 43(3/4):320-349. doi: 10.1108/03090560910935451 . Article Google Scholar
Staake et al. , in an extensive literature review on counterfeit trade, categorize prior research into six thematic categories in order to highlight existing research gaps. While clearly stating the intention to focus solely on counterfeit physical goods, thus excluding pirated goods, digital goods and gray-market goods (p. 322), the authors ...
Purpose - Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the fast‐moving consumer goods, pharmaceutical, and automotive industries - with, in part, severe negative ...
The emergence of counterfeit trade: a literature review. Thorsten Staake, Frédéric Thiesse, Elgar Fleisch. Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final…. HTML.
The Emergence of Counterfeit Trade: A Literature Review. Purpose - Trade in counterfeit goods is perceived as a substantial threat to various indus-tries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, in-cluding the ...
The emergence of counterfeit trade: a literature review. T. Staake Frédéric Thiesse E. Fleisch. Business, Economics. 2009; Purpose - Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. … Expand. 257. 1 ...
There is a considerable body of theoretical and empirical literature on the mechanisms of counterfeit trade and on the economic and social effects of counterfeiting. ... Explaining counterfeit purchases: a review and preview. Acad Mark Sci Rev 10:1-25. Google ... Fleisch E (2009) The emergence of counterfeit trade: a literature review. Eur J ...
The emergence of counterfeit trade: a literature review. T Staake, F Thiesse, E Fleisch. European Journal of Marketing 43 (3/4), 320-349, 2009. 392: 2009: Motivating energy-efficient behavior with green IS: an investigation of goal setting and the role of defaults. ... Sensor review 26 (2), 101-105, 2006. 96:
Though its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective.
Counterfeiting and piracy, while often used as synonyms in the academic lit- erature, refer to two distinct aspects of the same phenomenon, i.e. the "unauthorized copying of patented inventions, copyrighted works or trademarks" (Harvey 1988, p. 19), or more simply, the violation of Intellectual Property Rights (IPRs).
The emergence of counterfeit trade: a literature review. T. Staake Frédéric Thiesse E. Fleisch. Business, Economics. 2009; Purpose - Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. … Expand. 258.
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This study responds to the emergence of the Shanzhai phenomenon in the international marketplace and introduces the Shanzhai phenomenon into the consumer behavior literature by defining it and comp ... Fleisch E. (2009) The emergence of counterfeit trade: A literature review. European Journal of Marketing 43(3/4): 320-349. Crossref. ISI ...
The emergence of counterfeit trade: a literature review. T. Staake Frédéric Thiesse E. Fleisch. Business, Economics. 2009; Purpose - Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. …