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IB CUEGIS Essay Guide

Table of contents.

The IB CUEGIS Essay is a challenging yet rewarding task that requires the student to demonstrate their knowledge and understanding of the course material, as well as their ability to apply that knowledge in writing. It is an opportunity for students to showcase their creativity, critical thinking and writing skills.

This essay is composed of two parts: the research essay and the reflective essay. The research essay requires students to draw upon course material to make an argument or analyze an issue. This involves selecting an appropriate topic, researching it, and expressing their findings in an organized, coherent and logical manner. The reflective essay focuses on the student’s personal experience or opinions on a given subject. It requires students to identify, reflect upon and draw upon their own experiences to construct an argument.

The IB CUEGIS Essay structure consists of the following sections: Introduction, Body, Conclusion and Bibliography. The introduction should introduce the essay’s topic and provide the reader with the context and background information necessary to understand the essay. The body should present the student’s argument in a clear and organized manner, using evidence, sources and data to support their points. The conclusion should summarize the essay’s key points and provide a concise summary of the main argument. Finally, the bibliography should provide a list of sources used throughout the essay.

Writing an IB CUEGIS Essay requires the student to demonstrate their knowledge and understanding of the material, their analytical and creative skills, and their ability to communicate effectively. This guide will provide instructions and steps to take when writing an IB CUEGIS Essay, as well as topics to explore, prewriting techniques, advice on writing the essay, revising and editing tips, evaluation methods, advanced techniques and sample essays.

Instructions for Writing an IB CUEGIS Essay

The first step to writing your IB CUEGIS essay is to familiarize yourself with the topic you will be writing about. Do some research on the subject and consider any questions or topics that are relevant to the essay. This will help you develop a stronger understanding of the material and make it easier to create an outline.

The next step is to create an outline for your essay. Outlines provide structure and organization to your essay and ensure that you stay focused on the topic at hand. Outlines should include a clear introduction, body paragraphs, and a conclusion. Be sure to break down each point in the body paragraphs into smaller, more manageable pieces.

Once your outline is complete, you should begin writing your essay . Start by introducing the main points of your essay, then add evidence and arguments for each point. Try to keep your essay concise and use language that is appropriate for the grade level. After you’ve written the body of the essay, you can conclude with a summary of your main points.

Finally, you should review and edit your essay before submitting it. Check for any spelling or grammar errors, as well as clarity and consistency throughout the essay. Make sure all of your sources are properly cited and that your arguments are well-supported. Once you’ve completed this step, you’re ready to submit your essay!

By following these steps and instructions, you’ll be able to write an effective IB CUEGIS essay that expresses your thoughts and ideas in an organized manner. Good luck!

Topic Exploration

When writing an IB CUEGIS Essay, it is essential to choose a topic that is relevant and interesting for you as the writer. It can be daunting to know where to start when selecting a compelling topic that follows the essay requirements. However, with the right approach, you can explore different topics and research them in order to confidently choose the perfect topic for your essay.

The first step to exploring different topics is to get familiar with the essay requirements. Read the prompts carefully so that you have a clear understanding of the topics and essay structure. Once you are familiar with the essay requirements, brainstorm possible ideas for topics that you find interesting. Take some time to jot down ideas and think critically about the topics that you have chosen.

When researching topics, use both primary and secondary sources including books, journals, websites, interviews, and other reliable sources. Make sure that you are using credible sources and giving credit to the authors whose work you are using in your essay. Additionally, use evidence to support your arguments and questions to help guide your research. This will help to ensure that your essay is well-informed and allows you to make meaningful connections between ideas.

Finally, when you are starting to write your essay , it is important to revise and edit your work. This will help you to refine your argument and structure your essay in an organized and effective way. Revising and editing your essay is also essential for improving grammar, spelling, and punctuation.

Exploring different topics and researching them thoroughly can help to provide an engaging and well-informed essay. With the right approach, you can confidently select the topic that is of most interest to you and allows you to explore your ideas further.

Prewriting: Structuring Your IB CUEGIS Essay

When it comes to writing an IB CUEGIS essay, prewriting is an important step. Prewriting helps you to structure your essay by providing a clear roadmap that highlights the main ideas and arguments that you want to include in the essay. There are a variety of prewriting techniques and tools you can use to help you prepare to write your essay.

One of the most common prewriting techniques is brainstorming. Brainstorming involves creating a list of ideas related to your topic before you begin drafting your essay. It is a great way to identify potential areas of research and generate a wealth of ideas that you can draw upon for your essay.

Another popular prewriting technique is outlining. Outlining helps you to organize your thoughts and create a visual representation of the structure of your essay. An outline serves as a detailed plan of your essay, allowing you to see where each part fits within the whole.

Finally, mind mapping is a great tool for prewriting. Mind mapping involves creating a visual diagram or chart to represent your ideas. It can help to uncover patterns and relationships between ideas, as well as provide perspective on the big picture.

By using prewriting techniques such as brainstorming, outlining, and mind mapping, you can structure and plan your IB CUEGIS essay effectively. Your prewriting should lay the foundation for the rest of the essay, helping you to write an organized, persuasive piece.

Writing the Essay

Writing an IB CUEGIS Essay is a challenging but rewarding task. To ensure that your essay is well-written and engaging, you should focus on topics such as sentence structure, rhetoric and argumentation, grammar and spelling.

Sentence structure is essential for writing an effective essay. You should learn how to use words and phrases that link sentences together and create a logical flow of ideas. The introduction of the essay is particularly important; you should use it to introduce and engage the reader in your essay.

Rhetoric and argumentation are key components of an IB CUEGIS Essay. You should use rhetorical techniques such as ethos, pathos and logos to support your claims. Additionally, you should provide evidence and counterarguments to strengthen your argument.

Grammar and spelling should not be overlooked when writing the essay. Make sure to proofread your work thoroughly before submitting to avoid errors. If necessary, use programs such as Grammarly to help you identify and fix errors.

Writing an IB CUEGIS Essay can be a daunting task, but with proper planning and practice, you can write an impressive essay that will meet the assessment criteria.

Revising and Editing an IB CUEGIS Essay

Writing is only half the battle when it comes to completing an effective and engaging essay. The other half is revising and editing. After finishing a first draft, it’s important to take a step back and review your essay with fresh eyes. This ensures that the essay clearly communicates your argument, while also presenting accurate and consistent information.

To properly revise and edit your essay, consider the following tips:

• Read through the essay at least twice – once to get a sense of the overall argument, and then again to pay close attention to the details of sentence structure, grammar and spelling.
• Look for any areas that may need clarification, or areas where there may be gaps in logic.
• Check for any inaccuracies by fact-checking sources, or verifying quotes and statistics.
• Ensure your arguments are sound and that your essay is cohesive and well organized.
• Be mindful of your tone and language, and adjust if needed.

As you revise and edit your essay, it’s important to keep the purpose of the essay at the forefront of your mind. Doing so helps to ensure that you remain task-oriented and focused throughout the process. Also, take your time and don’t rush through it. Give yourself plenty of time to double check information and read over sentences carefully. Taking your time can be the difference between a mediocre essay and an impressive one.

Evaluating Your IB CUEGIS Essay

Writing an IB CUEGIS essay is hard work, and it’s important to take the time to evaluate and analyze your essay before submitting it. To evaluate your essay, you need to ask yourself some questions: Does my essay adequately address the prompt? Are my ideas presented clearly and concisely? Is the structure of my essay logical and effective? Are the sentences, grammar, and spelling correct?

To answer these questions, there are a few steps you can take. First, read through your essay from start to finish, paying attention to the flow of your ideas and making sure that there are no errors in your grammar, spelling, or punctuation. Next, read through each paragraph, making sure that all of your points are supported by evidence and that you have provided enough detail to make a convincing argument.

Finally, consider how your essay would be received by someone who has never heard of the topic before. If it is not clear what your main argument is or why your points are valid, then your essay needs more work. It can also be helpful to have someone else read your essay and provide feedback.

By closely evaluating your IB CUEGIS essay and making sure that it is clear and error-free, you can ensure that your essay is ready for submission. Doing so will also help you gain a better understanding of the essay topic so that future essays will be even better.

Advanced Techniques for Writing an Effective IB CUEGIS Essay

Writing an effective IB CUEGIS essay requires the use of advanced techniques to produce a clear, coherent and persuasive essay. Some of these techniques include:

• Analyzing the task: Carefully read the rubric and question before starting to write in order to fully understand the context of the essay and the criteria needed in order to receive a good score.
• Planning and outlining: Take the time to plan and outline the essay by constructing an argument, choosing relevant evidence, and structuring the essay. This will help to ensure that the essay is organized and well written.
• Using rhetorical devices: Incorporate rhetorical devices such as metaphors and similes in order to make the essay more interesting and engaging.
• Developing analytical skills: Use analytical skills to analyze and evaluate evidence, arguments, and counterarguments in order to strengthen the essay.
• Engaging the reader: Make the essay interesting to read by using active language, varied sentence structure, and strong transitions between paragraphs.
• Editing and proofreading: After writing the essay, it is important to edit and proofread it in order to correct any errors and refine the argument.

By applying these advanced techniques, you will be able to write a clear and persuasive IB CUEGIS essay that meets the requirements of the rubric.

Sample Essays

Having sample essays can be a great way to provide further guidance when writing an IB CUEGIS Essay. Sample essays give you a good idea of how your essay should look, as well as the topics, structure and writing style you should use. Here are some tips for using sample essays:

• Read the essay thoroughly and identify the main ideas.
• Compare your essay with the sample – look at topics, argumentation, evidence and rhetoric.
• Make sure your essay follows the same structure as the sample.
• Be sure to use clear and concise writing with solid argumentation.
• Look out for key elements such as grammar, spelling and punctuation.
• Proofread carefully to ensure accuracy and consistency.

Using sample essays is a great way to gain a better understanding of how to write an IB CUEGIS Essay. It can help you identify issues with your essay quickly and easily. So, keep these tips in mind when using sample essays and make sure you take full advantage of them to ensure the success of your essay.

Concluding Remarks

Writing an IB CUEGIS essay can be a daunting task. Thankfully, by following the steps laid out in this guide, you are now prepared to tackle the essay with confidence.

In summary, the guide covers:

• Instructions for writing the IB CUEGIS Essay
• Topic exploration and pre-writing techniques
• Writing the essay, revising and editing, and evaluation
• Advanced techniques for writing an effective essay
• Sample essays and a resource list

By taking the time to research, plan, write and evaluate your essay carefully, you will be able to create a well written and impressive paper that demonstrates your understanding of the subject matter. Good luck with your essay!

Resource List

A resource list is a great way to provide additional references and materials to help you with your IB CUEGIS Essay. You can include websites, books, magazines, articles, interviews, or anything else that may be of help to you. By having a resource list, you are able to refer back to relevant sources when researching and writing your essay.

When putting together your resource list, make sure it is properly organized in an easy-to-follow format. Start by listing all the resources you have used or plan to use in the essay. This includes the title of the resource, the author, the publishing date, and website address if applicable. You should also add any notes you have taken about the resource to remind yourself why you chose it.

Make sure to create a reference list at the end of your essay as well. This makes it easier for readers to find the sources you have used throughout the essay. When citing sources, use the correct formatting style such as MLA or APA.

Having a resource list is essential for writing your IB CUEGIS Essay. Doing some research and adding reliable sources will give credibility to your arguments and provide the evidence to back them up. Make sure to take your time when compiling a resource list and always double-check that the information is up-to-date and accurate.

When you’ve written your essay, it is important to include references at the end of the guide. References are required for any text that you quote, summarise or paraphrase from a source. It is best practice to include references for any information that you have taken from an external source, even if you haven’t directly quoted it.

Including references allows you to credit the original author and helps to avoid plagiarism. A citation is usually placed in parentheses at the end of the sentence where the information is taken from.

The format for references may vary depending on which referencing system you need to use. Commonly accepted format types include MLA, Harvard and APA. Your institution should provide you with guidance on which format to use.

Once you have put together a list of references, it is important to check them carefully to make sure they all appear in the correct format. Pay special attention to details such as capitalisation, authors’ names, case of abbreviations and dates.

For further help and advice on referencing, there are several online resources available. Many universities, schools and other organisations offer help and guidance on how to correctly format a reference list. It is important to check these websites for the most up-to-date advice.

• Last Edit 15 AUG 2023

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How to Write a CUEGIS Essay

Table of contents

As a college student pursuing business management, you’ll be asked to write a CUEGIS essay, which accounts for 10% of your overall score.

A CUEGIS essay requires you to apply the concepts of change, culture, ethics, globalization, innovation, and strategy to a real-world business situation. This essay type requires you to think critically about complex issues and synthesize multiple perspectives to develop your own reasonable point of view.

Like an argumentative essay, you will need to take a position on one of the above topics and support your position with evidence.

What should be in a CUEIGIS Essay

A CUEGIS essay should focus on one of the following concepts: Change, culture, ethics, globalization, innovation, or strategy. When brainstorming ideas, find an angle that will allow you to critically analyze the topic in relation to your organization of choice.

How many words should a CUEGIS essay be?

There is no set word count for a CUEGIS essay. However, your essay should be around 1,000 words as a general guideline. If you need more or less space to discuss your topic adequately, adjust your word count accordingly.

What are the CUEGIS concepts

There are six major concepts you can focus on when writing a CUEGIS essay:

• Globalization;
• Innovation;

You’ll need to choose one concept on to base your essay on. Let's review each concept and the angles you can take when writing an essay about any of them.

In business, change is inevitable. Whether it’s a change in leadership, a change in the economy, or a change in technology, businesses must always be prepared to adapt. Change can be difficult to manage, but it is essential for survival.

When approaching a CUEGIS essay from the perspective of change, find out how the organization has responded to changes in the past – what strategies were successful? Which ones failed and why?

What does ‘change’ mean in CUEGIS?

Change refers to the new ways businesses must adapt to survive and thrive in a dynamic world. It can also refer to how businesses must adapt their practices to stay ethical and responsible. Change can come from within a company (innovation) or external forces (globalization).

An organization’s culture refers to the shared values, beliefs, and norms that guide employee behavior. Culture is influential because it shapes how employees interact with each other and customers. It also affects employee motivation and satisfaction.

When writing about culture in a CUEGIS essay, you might discuss how cultural differences can lead to misunderstandings between employees and customers. You might also talk about how an organization’s culture can impact its ethical standards.

Ethics are moral principles that govern an individual’s or organization’s behavior. In business, ethics help to ensure that employees and organizations act responsibly.

When focusing on ethics in a CUEGIS context, you might discuss how ethical considerations affect organizational decision-making. For instance, you might talk about how a company may choose not to develop a particular product if it could harm consumers.

Globalization

Globalization refers to the process of operating across national borders. In a globalized world, businesses must be able to compete with firms from all over the world. This often requires companies to adopt new technologies and strategies.

When writing about globalization in a CUEGIS essay, you should discuss how it has affected different businesses. For instance, you could talk about how globalization has increased competition for a company.

Innovation refers to the introduction of new ideas or products into an organization. Innovation can be disruptive (can upend existing business models) or incremental (can improve existing products or processes).

When focusing on innovation, you can discuss how it has affected your organization of choice. For instance, you might talk about how Apple’s iPod disrupted the music industry or how Amazon’s Kindle changed how we read books.

A business strategy is a plan for achieving specific goals within a specific timeframe. Strategies are important because they provide guidance and direction for businesses as they strive to achieve their goals.

If your CUEGIS essay focuses on strategy, you can discuss how different businesses have approached strategic planning.

For example, you might talk about why some companies focus on short-term goals while others focus on long-term goals. You might also discuss how company culture can impact strategic decision-making.

How to write a CUEGIS essay in 8 steps

Here’s a step-by-step guide on writing a CUEGIS essay.

1. Choose a real-life business organization

The first step to writing a CUEGIS essay is to choose a real-life business organization to focus on. This can be any organization, such as a corporation, small business, non-profit organization, etc.

Some examples of organizations you can write about include Apple, Google, Coca-Cola, Amazon, and Walmart.

2. Research the chosen organization

The next step is to do extensive research and find as much information as possible about the chosen organization. Your research should include finding out the organization’s history, structure, culture, and current issues.

While researching, try to find primary sources (such as interviews with employees or executives) and secondary sources (such as news articles or academic journal articles) published about the organization.

3. Choose a specific topic to focus on

Once you have chosen an organization and done your research, it’s time to choose a specific topic to focus on. The topics you chose should be within the realm of change, culture, ethics, globalization, strategy, or innovation.

For instance, you can choose an organization like Apple and analyze it in terms of organizational change, corporate culture, business ethics, globalization of its business operations, strategic management decisions, or innovation within the organization.

You can focus your essay on one of the above topics or diversify to two.

4. Identify business management concepts, techniques, and theories

To write an effective CUEGIS essay, you’ll need to use various business management concepts, techniques, and theories to analyze the chosen organization.

For example, if you are focusing on organizational change within your chosen company, you may want to discuss Lewin’s three-stage model of change or Kotter’s eight-step process for leading change.

5. Develop a thesis statement

After researching and identifying the business management theories, it’s time to develop a thesis statement. Your thesis statement is a statement that shows your position on the chosen topic about the organization in question.

For instance, if you are discussing organizational change at your chosen company, your thesis statement might be, “Despite resistance from employees, XYZ Company should implement changes suggested by consultant ABC to increase profits.”

6. Write an outline

Once you’ve developed your thesis statement, it’s time to create an outline of your essay.

Your outline should include an introduction paragraph, at least three body paragraphs, and a conclusion paragraph. In each paragraph, you’ll want to highlight the main points of your topic and provide evidence from your research to support your claims.

Here’s the ideal format you need to follow to write an effective CUEGIS essay:

Introduction.

• Introduce the organization’s name, its background, the industry it serves, the type of business, and its scale of operations.
• Mention the concepts, theories, or techniques you’ll use to analyze your chosen organization.

1st paragraph

• Define and give more information about the chosen topic, concepts, techniques, or theories.
• Highlight the organization’s significant experiences.
• Link the concept or theory to the organization’s experiences.
• Write a thesis statement that highlights your stand or point of view.

2nd paragraph

• Give specific information about the chosen topic.
• Elaborate on the organization’s major experiences.
• Explain the effects of these experiences on key stakeholders.

3rd paragraph

• Explain how the organization has addressed the topic in the past.
• Explain how the organization could address the topic in the future.
• Explain conflict and agreement between key stakeholders.
• State the end result.
• Evaluate the organization’s success or failure.

7. Write the first draft

Now that you have an outline, it’s time to start writing the first draft of your essay. When writing, include your thesis statement in the introduction paragraph and refer back to it throughout the body paragraphs.

Remember to explain each point extensively and support all your claims with evidence. The first draft does not need to be perfect; it’s just meant to get all of your thoughts down on paper.

8. Edit and revise

Once you’ve finished writing your first draft, it's time to edit and polish it before submitting it to your professor. The best thing to do before editing an essay is to put it away for a while and take some time to clear your head.

After a few hours, come back to your first draft and revise it for clarity— check for grammar, punctuation, and spelling errors. To save you time and help you edit more effectively, you can use an editing tool like Grammarly.

Final thoughts

Writing a CUEGIS essay is among the college tasks that will help you develop your ability to think critically. This is because when writing this type of essay, you’ll need to synthesize the information gathered to form your own original insights and perspectives.

However, once you have the right resources to gather enough information about your chosen organization, writing the essay becomes a walk in the park. Follow the above steps and approach your essay methodically to write a winning CUEGIS essay.

Need help? Writers Per Hour can help you write a CUEGIS essay. From finding the right topic and doing research to outlining, writing, and editing, we have a team of experts who can help you deliver a high-quality, 100% original essay on time.

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What is the Assessment Criteria for IBDP Business CUEGIS Essay?

It is crucial to understand what your Examiners are looking for.

If you're a student preparing for your IB exams , you may have come across the CUEGIS essay, which requires you to analyze the impact of concepts such as culture, ethics, globalization, innovation, and sustainability on a business organization. To excel in your CUEGIS essay, it's essential to understand what your examiners are looking for. In this blog post, we will discuss the assessment criteria for a CUEGIS essay and provide you with tips on how to structure your essay effectively.

Structure of a CUEGIS Essay

A well-structured essay is crucial to convey your ideas clearly and effectively. The following structure can be used as a guideline for your CUEGIS essay:

1. Introduction (1 Paragraph)

The introduction sets the stage for your essay and should provide essential information about your chosen company and the concepts you will be addressing. Start by introducing the name of the company and providing its background, including the type of business, scale, and industry served. Define the key terms and concepts that you will be using in your essay and formulate a hypothesis that answers the essay question in a single sentence.

2. Body (3 Paragraphs)

The body of your essay should focus on elaborating on the concepts you have addressed in the first paragraph. Each paragraph should discuss one concept in detail and link it with an example of a company. For each concept, explain how the company has experienced both advantages and disadvantages in relation to that concept. Use at least three course-keywords in your answer and explain the effect of the concept on stakeholders. Provide facts about your chosen company and how they have applied the concept in their organizational activities.

For example, if you are discussing globalization as a concept, explain how the company has embraced globalization and mention the benefits they have gained from it, using factual information. Then, discuss how the company could have gone further in leveraging globalization, such as outsourcing production overseas, and analyze the potential advantages and disadvantages of such a strategy.

It's important to use keywords from your course in a meaningful perspective, rather than just stating them. For instance, instead of saying that the company uses "job production," explain how and why they use it, and how it impacts customer satisfaction and loyalty.

3. Conclusion (1-2 paragraphs)

The conclusion of your essay should summarize your main points and provide a cohesive evaluation of the company's success or failure related to the concepts discussed. Address stakeholders in your conclusion and explain any conflicts or agreements between their interests. Make the implications of the concepts on the company's short-term and long-term success clear. You can also discuss the cost implications of the concepts and their impact on stakeholders.

Assessment Criteria for a CUEGIS Essay

To score well in your CUEGIS essay , it's important to meet the assessment criteria that your examiners are looking for. The following are some key assessment criteria for a CUEGIS essay:

1. Knowledge and Understanding of Concepts : Your essay should demonstrate a thorough understanding of the concepts you are discussing, including their definitions, implications, and impact on business organizations.

2. analysis and evaluation : your essay should analyze and evaluate how the company has experienced both advantages and disadvantages in relation to the concepts discussed. use factual information and examples to support your analysis and evaluation., 3. application of course-keywords : your essay should effectively use course-keywords to develop your insight into the organizational activities of the company in relation to the concepts discussed. avoid using keywords in a superficial or unrelated manner., 4. structure and organization : your essay should have a clear and logical structure, with an introduction, body, and conclusion. each paragraph should focus on one concept and provide evidence to support your arguments. the essay should be cohesive and well-organized..

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The Global Ideas Serve As A Framework in Your CUEGIS Essay For Addressing The Circumstances And Problems That Real-World Organisations Encounter.

To Analyse The Operations Of The Enterprise The Student Decides On, They Must Employ Business Management Methods, Instruments, And Theories Appropriately.

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This IB essay is simply a conceptual enhanced response question. Part C of your Business Management Paper 2, CUEGIS is the essay you will be addressing. If you are given an easy scoring option that will move you one step closer to getting that ideal IBDP score, why miss it? Get this free IB Business CUEGIS Essay Guide to execute it correctly.

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• You will be tasked with creating a CUEGIS essay as an undergraduate seeking a business administration degree; this essay contributes to 10% of your final grade. Thus, it is important you get it right in the first go!
• You must apply the ideas of modifications, civilization, rules of conduct, the rise of globalization, creativity, and management to a genuine business scenario when writing a CUEGIS essay. All of which is provided in this free guidebook!
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What is IB CUEGIS Essay and How to Write It?

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The IB CUEGIS is a conceptual extended response question . Students have to attempt this in section C of their Business Management Paper 2. It takes up 10% of the score. So if you do well in this essay, you have an excellent opportunity to land a good score overall. If you are an IB student confused about how to write a CUEGIS essay, continue reading!

As part of this essay, you will be given a question that you have to answer, mainly using six concepts.

• Globalization;
• Innovation;

As you may see all these six fist letters combined are making a CUEGIS name. These concepts are used as the foundation for this essay and allow students to make use of different tools and techniques. It also helps them uniquely showcase their talent by allowing them to talk about different examples using analytical techniques.

To write this essay, you must first identify real-life organizations to which you can apply these concepts. You must think of this in several ways, like cultural transformation, ethical issues, strategic management, globalization-related changes, etc. When you think about this from so many different angles, you can naturally work on this essay in a much better way and can also get to know the organization much better.

The requirements of this essay are that you first select organizations and then apply two chosen concepts to them. But to score better, it is recommended that you analyze situations by applying as many concepts as possible because that allows you to showcase your analytical skills to the examiner and score much better overall.

Oftentimes, students ask how they should apply these concepts to these organizations. These concepts need to be applied by first highlighting activities that are related to these. You can even highlight activities that should ideally include these concepts but lack them. Examples given should be ones that you can support and ones that are highly unique. Only when you do can you work towards a proper analysis of these.

You should use certain business tools to explain your examples in light of the chosen concepts. You can even identify other perspectives from the point of view of different stakeholders in the organization.

If you compare this essay to the TOK essay , then you can safely say that this essay will be much easier to get through if you have a sound understanding of that one. The TOK essay requires you to analyze concepts in much more detail. Not just that, but the concept is also highly different for that one. For this one, you can just simply explain real-life examples and use the right tools to score better. Your ability to relate things to the real world will be seen.

So, in short, we can say that the essence of this essay is the concepts you highlight, the examples you choose, and the business tools you choose to explain your idea in a much better way.

This essay does not have a specific word or page limit . You can write as much as you think is relevant. The only idea is that you should be able to explain your point of view in the proper manner.

IB CUEGIS Essay Structure

Before you begin with CUEGIS essay structure, you must clearly understand the essay question, and then you must understand the approach you are using to work on it. Remember that you need to be able to look at all sides of the business to understand how the company has been functioning over time and what concepts you can use to analyze the situations you have in mind.

Paragraph 1- Introduction

The first paragraph is one where you start off with the name of the company. You also introduce the company in terms of the work they do, the business they have, and the scale that they operate at. Then you need to define the main terms that you will be explaining here, after which you give your hypothesis, which is a single statement that gives an answer to your question.

Paragraphs 2 and 3- Body

These paragraphs are the main ones where you address the question directly and also elaborate on the points that you have in mind. You link all of this to certain examples that you have, with the main idea being first to link an experience to one concept and then to the next. You need to use at least three keywords here and then explain the effect on one stakeholder.

Then you need to do the exact same things for another example and another concept.

For example, you can touch upon how a company has been able to do its best and get ahead of the competition by fully taking advantage of globalization. The key terms you use here can include words relevant to your course and related business.

These can have a strong impact on the examiner. For example, you can use job satisfaction, high quality, business orientation, and so on.

Paragraph 4- Conclusion

In the last paragraph, you need to address the company’s stakeholders. You can explain some conflicts and agreements between their interests. You need to do so by using very clear words so that you can make it very clear to the examiner what you are really trying to say.

Then you need to summarize what you said in the main part in a very cohesive and summarized form. After that, you need to talk about the end result of the company, evaluating their success or their failure related to the concept.

IB CUEGIS Essay Concepts

Here, you can get a better idea of the concepts you have to highlight in this essay and how you can further progress with the essay by using all of these concepts better.

Change is an inevitable part of every organization. You need to talk about how changes happen and how different organizations adjust to that change. Then you also need to talk about how your chosen organization deals with changes to keep up with the way things are going.

Adequate change management then needs to be discussed to see how the change is being dealt with at different levels of the organization. A tool you can use here is Force Field analysis since it helps understand change within an organization.

Culture is broadly known as the way of doing things in an organization. There are several factors that affect an organization’s culture. These include the values, beliefs, norms, and so on. The culture of a company is what forms the foundation of that company and allows the company to do various different things.

The idea here is to understand how a company’s culture affects the way it operates. To work on this, you need to first understand the culture of a company to be able to explain it fully well.

Ethics are the moral principles that guide decision-making in an organization. Ethics is very important in the business field. All decisions need to be made bearing in mind ethical principles. Since ethics is a highly relative term, every organization has its own set of beliefs and norms that it follows.

So in line with this, companies need to have this sorted first so that they can work on it accordingly. You need first to pick an organization and then understand the different ethical principles they have that guide how work is done in the organization.

Globalization

In the world that we live in today, most companies are working together. The world has now increasingly become borderless, which means that several different social and economic factors are now coming together. So it is due to this reason that we can see that so many companies are now working with each other.

When you talk about this concept, you can talk about how your organization has greatly benefitted from globalization and how that has helped you. You can even talk about the different challenges that globalization might have posed for your organization.

Innovation refers to creativity and coming up with new ways of doing things. In the world we live in today, there is a lot of competition. Like with the creativity part in the IB CAS hours , this means that we need to keep coming up with new things so that we can keep the interest of people.

If you are working on this, you need to talk about the different ways that your organization is working on innovation and how it is bringing new things to the market. Innovation often leads to the creation of new markets and is hence extremely important.

Strategy is essential. To gain success in any business, it is important to have a sound strategy in place that allows you to do so. Most organizations work very hard to formulate strategies that drive success. So if you choose this concept, you have to talk about the different strategies your organization has, which eventually help the organization succeed. One of the best strategies a company can have is to benchmark organizations doing very well in terms of strategy.

So before you need to start working, you need to have a few things in mind. First, you need to select your organization very carefully, bearing in mind that you might have to work through these concepts then. So given that, you need to select your concepts and then work your way through those.

To score well, you need to make sure to know your concepts well. Then, you need to make sure that you explore them in great detail. You will only be able to score well when you delve deep into the details of things and then explore examples. You also need to ensure that you write just enough and don’t go overboard.

While there is no specific given word count , you need to make sure to write just enough so that you can explain your point of view in the best possible way.

Final Words About CUEGIS Essay

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IB Business Management Concept: 6 CUEGIS Concepts Explained

by  Antony W

February 16, 2023

The content team at Help for Assessment has put in hours of research to make this guide the most comprehensive resource on IB Business Management Concepts.

We’ve studied the concepts an evaluated the structure of the subject, studied the method, and then put everything together in this guide in a way that’s easy for you to understand. 

Addressed in section C of Business Management Paper 2, CUEGIS focuses on a conceptual extended response question and accounts for 10% of your overall score. If done right, you can score all the marks and stand the chance to achieve the perfect grade that will earn you an IB Diploma.

The goal of this guide is to help you learn everything there is to know about the Business Management Concepts in IB. Keep in mind that how you answer the extended response question can boost your grade level, and you stand the chance to score 10% if you do things right.

The 6 IB Business Management Concepts Explained

These ideas serve as a framework for addressing the situations and difficulties that real-world businesses encounter.

It’s important to select selecting real-world business entities to which you can apply CUEGIS ideas. We strongly suggest that you choose a company going through a substantial period of structural or cultural change, ethical difficulties, globalization challenges, strategic decisions, or innovation potential. In the end, you’ll have sufficient materials to include in your essay and be as more elaborate as possible.

While the IB CUEGIS examination requires students to describe only two of the concepts in the context of their selected organizations, it’s completely fine to choose an organization that covers more than two concepts. By doing so, you will have the freedom to use your information in the way that your selected examination question requires.

The following are the 6 Business Management Concepts in the IB program: 

Ethics refers to the set of socially accepted moral standards that govern decision-making and have a strong core on a shared understanding of what is good and wrong.

Because of the subjective nature of ethics, it may be difficult to determine what is ‘right’ or ‘wrong,’ especially when considering a topic from different cultural perspectives.

As such, it makes more sense to conclude that, when it comes to ethics as a concept in IB Business Management, every organization has its own set of beliefs upon which it bases its ethics.

Businesspersons see change as a significant variable in a dynamic corporate world. It’s about adapting corporate objectives, strategies, and processes, both exogenous and endogenous, which can cause alterations to occur.

Every change carries with it both a positive and negative impacts. The proportional intensity of these influences determines whether a change is necessary.

It’s important to understand that organizations should do what they can to control change that arises from opposing pressures if they are to go forward and remain competitive.

3. Innovation

In CUEGIS, innovation refers to improving or establishing effective processes, products, and ideas that may help a company prosper. Innovation puts more emphasis on the need for enterprises reevaluate themselves in a competitive and technologically advanced market. In the corporate sector, innovation frequently allows a company to gain a competitive edge.

The most economically successful businesses and countries are those with a creative corporate culture. Innovative businesspersons thrive on commercializing new ideas or reinventing old ones.

Innovation frequently results in the birth of new sectors, and, in today’s increasingly volatile economic environment, innovation has become an essential strategy that push multinational corporations to invest financially.

All the facets of company may benefit from innovation and more so because it’s is critical for a company’s future success and a country’s economic prosperity.

If there’s one thing that’s certain as far as this concept is concerned, business managers are more innovative when they think creatively and holistically about their complete business operations. You may follow your selected organization’s continuous improvement and the innovations they’ve used in their processes to see how inventive they are.

4. Culture  

Culture is a unique Business Management Concept in IB that helps you understand a business or organization better. So it’s important to delve deeper into this this concept so you can understand a company’s overall culture.

To begin with, the country (or state) in which a corporation works has a big effect on its culture. Second, values, beliefs, and conventions are significant elements to look at when studying the culture of an organization because they shape people’s habits as well as how they do things.

It is not an exaggeration to claim that a firm’s culture is the essence of the organization. It also aids in the creation of a distinct brand for the business.

5. Globalization

In globalization, organizations from many countries come together to share a wealth of opportunities that would have been otherwise impossible.

Globalization has contributed to the integration of social and economic issues, aided numerous corporations in capitalizing on global marketplaces, and made it possible to better allocate global resources.

6. Strategy

The word “strategic planning” refers to the process of formulating strategies to meet an organization’s long-term objectives. To be successful, most businesses seek to foresee the future demands of their stakeholders.

Strategic analysis necessitates a detailed examination of a company’s existing position, which includes assessing the company’s current vision, purpose, goals, and objectives. It provides a clear framework for decision-making and more efficient resource allocation.

The long-term objectives of the organization are vital in developing the strategy. Before deciding on the best method, it’s also necessary to examine the related financial costs and advantages, as well as qualitative elements.

Benchmarking businesses that are already where you want to go is one of the most important tools to use to develop an acceptable strategy.

Final Thoughts 

The best strategy to complement your study is to use business management tools when expanding on any of the CUEGIS concepts discussed in this guide. Finally, you must consider the possibility of alternate viewpoints on any of the CUEGIS concepts from the perspectives of other stakeholders.

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About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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Understanding the assessment criteria

• Old course (N23)

SL and HL Paper 2, Section C

Students need to understand the assessment criteria in order to write an answer that scores high marks. Each year, far too many students ignore the assessment criteria, and write almost everything they know about their chosen organization, without paying much attention to the demands of the essay question. Such an approach only leads to marks being lost unnecessarily.

Students should be given a copy of the assessment criteria so that they can interpret these rubrics appropriately. They should also refer to these assessment criteria each time they write a CUEGIS essay for homework or when they go through a particular CUEGIS essay in class.

The assessment criteria consists of 5 parts, each worth 4 marks, which can be remembered using the acronym KARSI :

Criterion A: Knowledge and conceptual understanding

Criterion B: Application

Criterion C: Reasoned arguments

Criterion D: Structure

Criterion E: Individuals and societies

The assessment criteria explained

Criterion A :  K nowledge and conceptual understanding

Students need to show clear knowledge of the two CUEGIS concepts in the essay question and use appropriate Business Management tools, theories, techniques and terminology, e.g., motivation theory, the Ansoff’s Matrix or the Boston Matrix.

Criterion B :   A pplication

Students must use actual examples of what the chosen organization does and how it relates to the essay question. For example, if the question is about the impacts of globalization on a company's growth strategy then the student must use specific real-world examples of their chosen organization's growth strategy, such as McDonald's expanding in China and India and the impact of globalization on the different strategies used by the multinational company.

Criterion C :   R easoned arguments

This assessment criterion assesses the extent to which students explain their answers and provide substantiated responses. Essentially, students are unlikely to get 4 out of 4 marks for Criterion C if the examiner can ask “why?” after a particular sentence or paragraph. Students need to ensure their answers are coherent and provide justified reasons in their answers.

Criterion D:   S tructure

It is relatively straightforward to score at least 3 if not 4 out of 4 marks for Criterion D. Students need to use an appropriate structure in their essay. There is one mark for each of the following:

• Introduction - this includes a definition or explanation of the two concepts, plus the introduction to the chosen business organization.
• Body - this is the bulk of the essay, consisting of around 3 to 5 paragraphs that address the demands of the question. Students must address concepts, content and context to be awarded full marks.
• Conclusion - all good essays end with a justified and substantiated conclusion that answers the question. The conclusion must be based on the evidence or arguments presented and should not include new material (except for any possible unanswered questions).
• Fit-for-purpose paragraphs - For the 4th mark in Criterion D, students need to ensure each of their paragraphs addresses the essay question. See the PEELS framework for further guidance on writing fit-for-purpose paragraphs.

Criterion E:   I ndividuals and societies

This assessment criterion assesses the extent to which students consider alternative perspectives of different stakeholders, written in the context of the demands of the essay question. There are two parts to this assessment criteria:

• reference to an individual stakeholder (or individuals as stakeholders), such as the CEO and/or Marketing Director of the organization, plus
• reference to group stakeholders , such as customers, employees, managers or the local community.

Students should mention how various stakeholders of their chosen organization are affected, both in positive and negative ways.

Note : assessment criterion E states that both individual and group perspectives are needed.

The assessment criteria

Criterion A: Knowledge and conceptual understanding This criterion addresses the extent to which the student demonstrates knowledge and understanding of the given concepts and relevant business management content (theories, techniques or tools, depending on the requirements of the question).

Criterion B: Application This criterion addresses the extent to which the student is able to apply the given concepts and the relevant business management content (theories, techniques or tools, depending on the requirements of the question) to his or her chosen real-world organization(s). The real-world organization(s) must not be the organization featured in the prescribed case study for paper 1.

Criterion C: Reasoned arguments This criterion assesses the extent to which the student makes reasoned arguments. This includes making relevant and balanced arguments by, for example, exploring different practices, weighing up their strengths and weaknesses, comparing and contrasting them or considering their implications, depending on the requirements of the question. It also includes justifying the arguments by presenting reasonable evidence or other support for the claims made.

Criterion D: Structure This criterion assesses the extent to which the student organizes his or her ideas with clarity, and presents a structured piece of writing comprised of: an introduction, a body, a conclusion, and fit-for-purpose paragraphs.

Criterion E: Individuals and societies This criterion assesses the extent to which the student is able to give balanced consideration to the perspectives of a range of relevant stakeholders, including individuals and groups internal and external to the organization.

Source : IB Business Management guide, pages 68 - 70 (May 2017)

Top tips for addressing the KARSI assessment criteria

General tips

• In general, be mindful of the command term. For example, "Discuss" requires students to offer a considered and balanced review that includes a range of arguments, factors or perspectives.
• Make relevant arguments that address the demands of the question.
• Answers must demonstrating a logical flow of ideas, arguments, justification and development - vague and unsubstantiated responses must be avoided.
• Opinions must be justified / substantiated - do not allow the examiner an excuse to ask "why?"
• Similarly, avoid speculation about stakeholder views, attitudes, feelings or actions - evidence is key.
• Do not rote learn (memorise) a CUEGIS essay - such an approach will not address the demands of the question nor reach the top mark bands for the assessment criteria.

Tips for the introduction

• Provide a brief description of the chosen organization, even for large multinationals such as McDonald's or Starbucks, as these are franchised businesses and operate differently in various parts of the world).
• Define and demonstrate understanding of the two CUEGIS concepts - whilst there is no explicit requirement to define any concepts, there are two benefits in doing so:
• it helps the student to clarify their interpretation of the two concepts - particularly important as there is no usually acceptable definition of any concept, by nature.
• it demonstrates understanding of these concepts to the examiner, and sets the parameters within which the student will discuss the concepts throughout the essay.
• Make the connection between the relevant Business Management content (tools, theories or techniques if mentioned in the essay question). For example, if the question is "With reference to an organization of your choice, discuss the ways in which culture can influence international marketing strategy ", then it would make sense for the student to define marketing strategy (which is more than just the 4Ps or the 7Ps).

Tips for the body of the essay

• Explain just one point / issue per paragraph - this will make it easier for the student to focus on the argument and to enable their essay to flow better.
• Answers should be well explained and analytical - students must avoid writing descriptive answers and unjustified responses or knowledge claims.
• Use real-world examples. facts, figures and/or evidence that justify the arguments effectively for each point made.
• Apply relevant content from the syllabus, based on the demands of the question. For example, if the essay is "With reference to an organization of your choice, discuss the ways in which ethics and change can influence human resource management ", then students must refer to the content in Unit 2 of the syllabus, written in the context of their chosen business organization. They must avoid oversimplifying or generalizing - each point should relate specifically to the chosen business organization and address the essay question.
• Relevant tools, theories, techniques should be used throughout the essay. For example, if the question is "With reference to an organization of your choice, discuss the ways in which culture can influence international marketing strategy ", then the discussions could include: the four P's, market research, promotional strategies, the BCG Matrix, the product life cycle, or even the Ansoff matrix (as part of the organization's growth strategy). By contrast, content that is generic or unrelated to the demands of the essay question will not add value.

Tips for the conclusion

• Begin with “In conclusion…” - this helps the student to focus on writing a conclusion to the essay (worth 1 mark under Criterion D: Structure).
• Present a balanced response by using trigger words such as, "However", “On the other hand”, "Nevertheless" or “Alternatively…"
• Consider alternative perspectives of various groups of stakeholders in a balanced way - remember to include the views of an individual stakeholder (such as the CEO) or several individuals (such as the views of the Marketing Director and the HR manager).
• Provide a judgement, recommendation or opinion - depending on the essay question - rather than avoiding a succinct answer or response to the demands of the question.
• Conclusions should be presented clearly and supported by appropriate examples, data, information, or evidence presented in the essay.

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