hotel for dogs business plan

How to Start a Pet Hotel Business

A pet hotel, also known as a pet resort or luxury animal kennel, is an upscale facility that tends to the needs of clients’ pets, while they are out of town. Most pet hotel owners personally enjoy the company of animals and understand their needs. They utilize this passion to create a unique getaway, whether in an urban or rural setting, with a variety of services and innovations.

You may also be interested in additional unique business ideas .

Learn how to start your own Pet Hotel Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a pet hotel business by following these 10 steps:

• Plan your Pet Hotel Business
• Form your Pet Hotel Business into a Legal Entity
• Register your Pet Hotel Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Pet Hotel Business
• Get the Necessary Permits & Licenses for your Pet Hotel Business
• Get Pet Hotel Business Insurance
• Define your Pet Hotel Business Brand
• Create your Pet Hotel Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your pet hotel business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Pet Hotel Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your pet hotel business?

Business name generator, what are the costs involved in opening a pet hotel business.

There are a number of factors that stand to impact your facility’s start-up costs, including location, local laws and regulations, and the size of the business. With these factors in mind, it is recommended that your budget be a minimum of $25,000, with costs running as high as $85,000.

Your initial investment will include the following:

• Land/Location lease: Average cost is $4,000 per month, with many building owners requiring a minimum of two months down payment.
• Facility build out: Total cost is dependent upon the size of your leased building and features it comes equipped with. Average cost is $45,000.
• Insurance: Ranges from $700 to $1,200.
• Equipment: Ranges from $1,500 to $15,000, depending upon facility size and services/accommodations your pet hotel will offer.
• Standard start-up business expenses, permits, and deposits: Ranges from $1,500 to $7,000.
• Website design: Some business owners choose to build their own, free website. More in-depth sites can cost upwards of $4,000.

Experienced pet hotel owners recommend a cash reserve of $15,000 to $25,000. Paws Dog Daycare’s financial spreadsheet can help you determine a budget specifically geared toward your needs.

What are the ongoing expenses for a pet hotel business?

Your ongoing expenses will include rent, standard facility costs, insurance, website maintenance, and marketing. Industry experts indicate a minimum of $10,000 per month, with payroll costs taking up the largest portion of the budget. Facility size, number of employees, and location will all impact your overall budget.

Who is the target market?

Your target market will consist of pet owners in your geographical area that travel and can afford your hotel’s fees. When considering your location, conduct thorough research to determine which areas aren’t saturated and what services you can offer to meet community needs.

How does a pet hotel business make money?

Pet hotels charge clients a fee for each night their animals are boarded. While many hotels limit boarding to cats and dogs, those with proper accommodations can offer their services for a variety of different animals.

Fees are typically charged on a per day basis, ranging from $18-$28 per animal, depending upon the size and type of animal. This sets your base pricing, which includes a specified amount of “playtime” and interaction. Additional services are offered for added fees.

How much profit can a pet hotel business make?

Profits vary depending upon a number of factors. Experienced professionals have found success opening franchise hotels, yielding them millions in annual profit. With the right location, entrepreneurs stand to realize $32,000 to $48,000 in profit their first year.

How can you make your business more profitable?

Those just starting out in the industry are urged to consider what pet community needs are not being met and offering services to meet those needs. Offering additional services such as treats, toys, grooming, and extra outside time are also an effective way to boost profits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your pet hotel business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a pet hotel business. Learn more about licensing requirements in your state by visiting  SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A pet hotel business is generally run out of a plot of land. Businesses operating out of a physical location typically require a  Certificate of Occupancy  (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a pet hotel business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening,  it is recommended  to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your pet hotel business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Pet Hotel Business needs and how much it will cost you by reading our guide Business Insurance for Pet Hotel Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a pet hotel business

To ensure growth and success, it is recommended that you market on a regular basis. When first starting out, social media and flyers posted on online forums or public bulletin boards will help your business. Once you have built a reputation, ramp up your marketing by partnering with local veterinarians and pet stores. Use your interpersonal skills to get to know your customers on a deeper level. Find out what local events they attend, what websites they visit, and what programs they watch. This information will help you develop a concise and effective marketing strategy.

How to keep customers coming back

When it comes to this industry, your reputation is everything. Every animal should be treated with respect and love. When a dog gets excited to walk into your facility, your clients will take notice and pass along this message to every pet owner they know. Additionally, carefully consider your pricing and make sure your fees are fair and competitive with those around you.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Pet hotels are designed for pampering and caring for customers’ pets while they are unable to do so. Therefore, successful pet hotel owners should be animal lovers or pet owners themselves. This helps owners identify with customers and interact effectively with pets. Pet hotel owners should also be experienced in running a small business, handling intricate schedules, and managing numerous customer accounts. Compassionate, business minded individuals will fare best.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a pet hotel business?

While consumers will envision you romping around, playing with puppies all day, your days will often entail a great deal more work. Day-to-day activities include:

• Checking in/out customers
• Cleaning hotel rooms and play areas
• Feeding pets and dispensing medications
• Exercising animals
• Administrative tasks such as answering emails and phone calls, taking reservations, and paying monthly bills
• Marketing and advertising

Many pet hotels offer additional services, such as grooming. Prior to opening your hotel’s doors, determine which services you plan to offer and ensure the facility is properly equipped and staffed to fulfill these obligations.

What are some skills and experiences that will help you build a successful pet hotel business?

While certification or a degree is not required for this profession, there are a number of skills that can prove beneficial. Understanding the needs of the types of animals you’ll care for is important. Prior to opening your facility, consider working in an animal shelter, at a boarding facility, or in a veterinarian’s office. This hands-on experience will offer invaluable information regarding animal health and behavior, as well as the specifics regarding how to properly manage and maintain this type of facility.

For long-term success, it’s important that pet hotel entrepreneurs manage their business smartly. Strong business skills, patience, interpersonal skills, and a natural ability to delegate are critical to your business’ growth and reputation. If this is your first business venture, consider hiring a professional to guide you or taking a business course at your local college. Additionally, it is recommended that novice pet hotel owners become members of The International Boarding and Pet Services Association . Their education program and guidance regarding management and marketing of the facility will help set your hotel apart from others in the community.

What is the growth potential for a pet hotel business?

According to a recent IBISWorld report , the Pet Grooming and Boarding industry generates over $8 billion in revenue each year, with an average annual growth of 6.6%. With over 300 million pets in the United States, the pet hotel business is poised for continued growth and is minimally impacted by economic fluctuations.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a pet hotel business?

When writing your business plan, consider the following advice from those who have found long-term success in the industry:

• In this industry, it is easy to get caught up in the humanitarian aspect. Remind yourself regularly that this is a business, not a hobby, and that your primary objective is to generate a profit. Be smart about each business decision and ask for professional guidance when needed.
• Time is money. Consider investing in time clock software to determine how much time each activity takes you and your staff. Seek room for improvement wherever possible.
• No matter how busy your business is, build a savings and continuously market. Be prepared for the unexpected.
• As a luxury pet boarder, it’s important that your passion for animals always shines through. Pet owners can be quite scrupulous.

How and when to build a team

Your staff is an integral part of ensuring that customers come back. When it is time to build a team, make sure each individual is friendly, knowledgeable, and passionate about animals. This will shine through, making each pet owner feel confident that their “children” will be treated with love and respect. Additionally, consider your strengths and weaknesses and hire accordingly.

Useful Links

Industry opportunities.

• International Boarding & Pet Services Association
• Discover more Unique Business Ideas

Real World Examples

• Camp Bow Wow

Further Reading

• A Sample Pet Hotel Business Plan Template

Have a Question? Leave a Comment!

Pet Hotel Business Plan

Written by Elma Steven | Updated on March, 2024

Executive Summary

Overview : Provide an environment that is both safe and familiar—a home away from home—provided for pets while their owners are gone. We provide individualized care and attention to each of our client’s pets. In addition to a wide range of comforts and activities that are designed to keep them amused and content throughout their stay.

Mission : It is our mission to provide pets the best possible care and to give them the feeling that they are staying in their own homes while they are with us. We want them to be happy, healthy, and comfortable.

Vision: To be the pet hotel of choice, recognized for our dedication to providing the finest possible level of care and for our ability to provide a pleasant and enjoyable stay for both pet owners and their four-legged companions.

Financial Overview:

Industry Overview :

According to the American Pet Products Association (APPA), the U.S. pet care business was worth $100 billion in 2020 and is predicted to expand. The APPA expects pet hotel and boarding services will generate $7 billion in 2020.

Business Description

Business Name:  

Founder : Jacob Harris

Management Team:

Legal Structure:  LLC

Location:  

Mission: “Our mission at [Pet Hotel] is to provide the highest level of care and comfort for pets while their owners are away. We strive to create a safe, clean, and enjoyable environment for all of our four-legged guests, and to ensure that they receive personalized attention and love from our trained and compassionate staff.”

Vision: “Our vision at [Pet Hotel] is to become the premier destination for pet owners seeking top-quality care and accommodations for their beloved animals.” 

Goals: 

• Foster a positive and supportive work environment for our staff, including ongoing training and development opportunities.
• Continuously improve and expand our services and amenities, in order to meet the evolving needs of our clients and their pets.
• Achieve financial stability and growth, in order to ensure the long-term sustainability and success of our business.

Products: 

[Mention your services in bullet points]

Download Free Pet Hotel Business Plan Template

Write a plan in just 2 days!

Financial Overview

Fund Usage Plan

Key Metrics :

Business Model Canvas

Organizational Overview

My name is Jacob Harris, and I own an enterprise that operates as a motel for animals. Due to the fact that I spent my childhood in a house full of animals, I have a profound affection for and comprehension of the relationship that exists between people and their companion animals. I was motivated to open my own pet hotel by the desire to provide great care to the animals in my care, and so I set out on the path to opening my own business.

I opened up my own pet hotel with the intention of providing a setting that is not just secure and pleasant but also kind and loving for the animals who stay there. I am of the opinion that pets should be given the same amount of affection and care when their owners are away from the house as they do when their owners are there. I took great care in designing the facility so that it could provide a variety of services, such as roomy rooms, spaces for interactive play, and individualized care, with the goal of ensuring that each pet has the feeling of being a treasured part of the family.

As the proprietor of a pet hotel, ensuring the health and contentment of each and every animal in my charge is one of my highest professional priorities. I have created a group of staff members that share my commitment to delivering outstanding service, and they have a wealth of expertise as well as compassion. We work hard to cultivate an environment that is kind and inviting for the animals in our care, one in which they may enjoy the individualized attention of our staff, participate in mentally stimulating activities, and develop meaningful relationships with the people who look after them.

Industry Analysis

In recent years, the pet hotel sector has seen substantial expansion, and it is projected that the worldwide market for pet boarding and grooming would reach around $8.6 billion in value by the year 2020. It is anticipated that it would reach $13.9 billion by the year 2027, expanding at a compound annual growth rate (CAGR) of 6.9% over the period covered by the projection. (This information was obtained from Grand View Research.)

There has been a consistent rise in the number of pet owners who make use of boarding and lodging facilities specifically designed for their animals. Over 67 percent of families in the United States own at least one pet, which amounts to roughly 84.9 million homes in the country. (Compiled from information obtained from the American Pet Products Association)

Within the market of pet hotels, there has been a growing need for specialized care services in recent years. According to the findings of a poll that was carried out by the American Pet Products Association, 68 percent of pet owners believe that it is necessary for pet boarding facilities to provide extra services such as grooming, training, and medical assistance for their boarded animals.

These figures shed light on the expanding market potential as well as the rising demand for pet hotel services. The pet hotel sector gives a potential opportunity for business owners who are interested in entering the pet care market. This is because an increasing number of pet owners understand the need of finding a means to care for their animals in a setting that is both secure and pleasant while they are away from home.

Marketing Plan

Content Marketing : Create a blog on your Blackbird Acupuncture website on what you has to offer to prospective customers.

Discounts : Provide multiple rewards or incentives to Blackbird Acupuncture‘s frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote Blackbird Acupuncture on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your clinic.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your clinic has to offer. Email Marketing: Blackbird Acupuncture will be sending automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share.

Write your pet hotel business plan in 2 days

Includes detailed financial model & surprise bonus!

Start a Pet Hotel Business

Turn Passion into Profit: The Joyful Journey of Owning a Pet Hotel Business

PET HOTEL BUSINESS

Related business ideas, discover your perfect domain, pet hotel mini business plan, expected percent margin:, earnings expectations:, actions to hit those numbers:, service provision & staffing:, marketing and customer acquisition:, quality and variety of services:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is right for you, step 2: name the business, tips on how to choose the right name, considerations for the name, step 3: create a business plan, outline the goals of the business, research the competition, estimate the startup costs, step 4: obtain the necessary licenses and permits, research the local laws and regulations, obtain the necessary licenses and permits, step 5: secure financing, considerations for financing, sources of financing, step 6: find a location, considerations for the location, tips on finding the right location, step 7: hire staff, considerations for hiring staff, tips on finding the right staff, step 8: promote the business, considerations for marketing, tips on promoting the business, step 9: monitor the business, considerations for monitoring the business, tips on tracking the success of the business, explore more categories, take the next steps.

Hotel for Dogs: What do you Need to Know to Start Your Own Business?

This article may contain affiliate links. We may receive a commission for purchases made through these links.  Privacy Policy .

Mary Spears is an aspiring entrepreneur and a pet lover. She tries to combine her main job and her love for animals. Mary has recently launched a start-up that may change the lives of millions of dog owners. 

Imagine running a lucrative and enjoyable company that boards dogs day and night while their owners were away on business or vacation. Your profession could be exciting, gratifying, and entertaining when you open your own pet hotel (sometimes referred to as “luxury,” “kennel,” “pet boarding,” or “resort”). With all the dogs and pet owners you’ll encounter, you’ll come to realize just how much of a blessing you truly are. 

A pet hotel business may bring in an almost limitless amount of money, besides the joys of working with animals. Increased profits can be achieved by expanding your facility, hiring more staff, or offering specialized or luxury pet hotel services. 

Dog boarding services are predicted to expand in popularity among pet owners in the United States, which has designated pet care as a growth sector. People’s propensity to spend more money on their pets and their need for luxury animal services is only going to increase. 

You have complete control over the design of your own pet motel. You can either build an urban sanctuary for dogs and their owners in the middle of a bustling metropolis, or you can build a pet resort on a few acres of property in the country. To thrive in this job, you don’t need any specific training or experience.

However, if you are a student without experience running your own business, you might need to gain some knowledge first. Self-education on entrepreneurship must become your top priority. And it might be really hard to combine it with your main studies. Hence, you should eliminate college tasks that seem irrelevant to you.

How to do it? It’s pretty straightforward: you can turn for custom essay help available online. There are many web platforms where you can order a paper from professional writers, saving your precious time for business. So why not use any of them?

Meanwhile, check our recommendations on how to open your own hotel for dogs. 

Related: The 10 Best Pet Ramps [Help Your Pet Live Life To The Fullest]

Create a Business Plan

An entrepreneur’s success starts with having a well-thought-out strategic plan. Then, your business’s specifics will be mapped out while some unknowns discovered. The following are a few essential points to bear in mind: 

How much does it cost to start, and how much does it cost to keep going? 

What demographics do you want to focus on? 

Are there any limits to the prices you’re allowed to charge your clients? 

What are you going to call your company? 

The following items will be part of your initial outlay: 

• Most building owners need at least two months’ rent up front when renting land or space. The average monthly cost now is about $4,000. 
• The cost of a facility build-out depends on the size of your rented space and its amenities. There is an average cost of $45,000 for this. 
• Between $700 to $1,200 is the cost of insurance. 
• $1,500 to $15,000, depending on facility size and the services/accommodations your pet hotel will offer in terms of equipment. 
• Starting a new business typically costs between $1,500 and $7,000. 
• Free website design is an option for confident entrepreneurs. However, the cost of more in-depth websites might go up to $4,000. 
• Seasoned pet hotel proprietors recommend a cash reserve of $15,000 to $25,000. 

Creating a detailed business plan takes tons of time and energy. If you don’t want to lose your money, you need to count every cent of your expenses. It’s really complicated but worth your effort. To save funds, you should also find the best place to purchase necessary items. Maybe, it’s not the most fun activity you have to do while starting your pet hotel, but it’s impossible to avoid this stage. For sure, it will pay you off later. 

Create a Legal Business Company

The most popular commercial structures are sole proprietorship, limited liability company (LLC), partnership and corporation. 

With an LLC or corporation, you are safeguarded from being held fully responsible if your pet hotel firm is sued. 

You may establish an LLC on your own and simply pay the minimal state LLC charges , or you can pay a little extra fee to one of the Best LLC Services.

Obtain a Tax Identification Number 

Before starting your firm, you will need to register for several state and federal taxes. In order to file taxes, you’ll need to have a federal tax identification number (EIN). It’s simple and cost-free! 

You may get your EIN for free on the IRS website, by fax, or by mail. The tax treatment of your firm may vary depending on the type of business structure you pick. A few LLCs, for example, may be better off if they were taxed as S corporations (S corp). 

Confirm you have the Correct Permissions and Licenses

You might face large penalties or even have your business shut down if you don’t have the proper permits and licenses in place. In order to run a pet hotel company, you may require certain licences from the state. Visit SBA’s reference to state licenses and permits to learn more about licensing requirements in your state. 

Obtain Commercial Insurance 

Having the proper insurance is just as important as having the proper permits and licenses to run your business legally and safely. When a covered loss occurs, your company’s financial well-being is safeguarded by business insurance. 

Insurance plans are available in various forms to cover multiple risks. General Liability Insurance is a safe place to begin if you’re unsure what risks your company faces. Workers’ Comp Insurance is another important insurance product that many businesses require. 

Final thoughts

Starting a business involves more than just filing the necessary paperwork with the government. Hopefully, our recommendations will help you launch your pet motel venture. The actions listed above must guarantee that your new company is carefully thought out, legally compliant, and registered.

You might also be interested in: Kennel Cough: What Is It? And How To Help Prevent It

Guest Contributor

More from pets category.

What Are Chew-Proof Dog Beds And How Are They Made?

Dog Training: Positive vs. Negative Reinforcement 

14 Pet Odor Eliminator Sprays To Try {Plus 5 Bonus Ideas!}

18 Pet Friendly Weed Killers For Lawns [Happy Lawn, Safe Pet]

You may also enjoy reading....

12 Ways To Do Financial Spring Cleaning To Avoid Debt Burden

The Art of Interior Design: A Step-by-Step Guide to Styling Your Home

8 Tips For an Efficient Kitchen and Bathroom

Winter Skincare Routine for Different Skin Types: Customizing Your Regimen

32 Tasty Recipes – Liven Up Your Saint Patrick’s Day Food Spread

Fitness Strategies for the Busy Professional

Sign up to receive chattersource updates, tips & daily deals.

We respect your privacy. No obligations here. Unsubscribe any time.

No spam ever. Read  Terms of Service and  Privacy Policy

Sample Pet Hotel Business Plan

Pet hotel business plan sample.

Do you love animals? Are you thinking of a business you can that that is line with your love for pet animals ?

If your answer is yes, then I suggest you start a pet hotel business. Pet owners are constantly looking for where they can board their pets and have them well taken care of. So, if you have the financial capacity, you should consider a pet hotel business.

If you want to start a pet hotel business, you will need to draft a viable business plan that will help you to make the right plan and guide you in executing the plan.

Here is a sample business plan for starting a pet hotel business. You can use it as a template to guide you in drafting your own.

BUSINESS NAME: Perry Pet Hotel

Table of Content

• Executive Summary
• Vision Statement
• Mission Statement
• Business Structure
• Products and Services
• Target Market
• Sales and Marketing Strategy
• Cost of Starting
• Sources of Capital

EXECUTIVE SUMMARY

More and more people are beginning to own different kinds of pets. But because of the busyness of this era, most of these people don’t have quality time to take care of their pets. This is where Perry Pet Hotel comes in, we aim to provide day care center and boarding facilities for pet owners in conducive and serene environment where pets will feel comfortable and safe.

We aim to give our customer the best services they can ever get at affordable prices.

Having done a feasibility study of the business, we discovered a place in Alabama where there is a high demand for pet hotel. This is why we are planning to establish Perry Pet Hotel in Alabama, in the United States.

Perry Pet Hotel is owned by Mrs. Lori Smith. A veterinarian doctor who has worked in various veterinary hospitals in the United States. She has a good grasp of animal behavior which helps her to relate well with pet animals.

And the pet animals also love being around her because she knows what makes them tick. This unique skills is one of the things Mrs. Lori is bringing into the business to make it stand out.

VISION STATEMENT

The vision of Perry Dog Hotel is to be one of the leading pet hotels in the whole United State within the Next 25 years.

MISSION STATEMENT

The mission is to provide a beautiful and conducive environment and excellent care for pets. And to always deliver top notch customer services that will satisfy our clients and make them always come back for patronage.

BUSINESS STRUCTURE

A good business structure is pivotal the growth and success of any business. Because of this, Perry Pet Hotel is putting in place a viable business structure which will comprise of competent employees who are hardworking and will dedicated to their work. The business structure is made up of:

• Chief Executive Officer
• Administrative and Human Resource Manager
• Pet Hotel Manager
• Purchasing Manager
• Marketing and Sales Executives
• Customer Service Executives
• Accountant/Cashier
• Security Guards

PRODUCTS AND SERVICES

Perry Pet Hotel is planning to offer different kind of products and services so that our customers can easily get whatever they need at our facility. Some of our products and services will include:

• Pet boarding
• Pet day care
• Pet grooming
• Pet washing
• Pet health care services
• Sales of pet foods
• Sales of pet body wash
• Sales of pet clothes
• Sales of pet toys and gifts
• Consulting services

TARGET MARKET

We know that is not possible for everybody to be our customers. In order for our marketing strategies to be effective, we need to target a specific group of people we aim to sell to. This is why we did a market research to find the target market that is ideal for us.

Our target market comprises of business owners, busy professionals and tourists who have pet but their busy schedules is not giving them the time to take care of their pets.

SALES AND MARKETING STRATEGY

We know that in order to make profit and operate the business successful we need to have solid marketing strategies that will help us gain ground and attract customers. For this reason, we have the plan to hire a marketing consultant that will help us comes up with effective offline and online marketing strategies that will generate sales and conversions.

Some of our marketing campaign include;

• Production of an instructional guide on pet grooming and giving it out to our target market free of charge.
• Offering pet owners free pet washing services.
• Pasting of banners and hand bills that talk about Perry Pet Hotels in strategic locations where our target audience hang out.
• Educating our target audience on pet care and grooming through our social media platform
• Telling people to talk about our business and share our content on social media and rewarding people with the highest number of shares or referral with a mouthwatering gifts.

COST OF STARTING

The total expenditure needed to start Perry Pet Hotel is estimated to be $350,000. This will cover the cost of registering the business, acquiring property for the hotel, purchasing all the needed equipment, hiring a business consultant, promoting the business and the cost of running the business including the payment of staff salaries for the first 3 months.

SOURCES OF CAPITAL

Mrs. Lori Smith has been able to personally raise the sum of $100,000 and she has also been able to get a soft loan of $50,000 from her family and friend. She is already working on getting the remaining $200,000 through a bank loan.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Starting a Pet Hotel: What You Need to Know

By alex ryzhkov, resources on pet hotel.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

How Much Does it Cost to Run a Pet Hotel?

The cost to run a pet hotel depends on several factors, such as size, location, amenities offered, and customer base. However, startup costs can range from approximately $50,000 - $250,000. Successful pet hotels can expect to see an average return on investment in three to five years with costs continuing to rise over the long term. There are some key components to consider when calculating an effective budget.

• Pet Care Expenses: Pet care is the primary expense for running a pet hotel. This includes staffing, grooming and bathing supplies, food, toys, beds, crates and kennels, medications, vaccines, and other pet marketing supplies.
• Rent/Facility Fees: Pet hotels need to find a suitable space. Rent will vary based on size and location. Additional costs may include property taxes and insurance.
• Marketing: Advertising plays an essential role in running a successful pet hotel. Investing in effective online and offline marketing techniques, such as direct mail and print advertising, website design, press releases, and social media posts, will help bring in more customers.
• Admin Expenses: Administrative costs such as payroll, accounting, liability insurance, and bookkeeping can add up quickly.
• Maintenance and Supplies: General upkeep of the pet hotel and supplies needed such as cleaning materials, carpets, and furniture will be required to maintain a clean and cozy environment for the guests.

Running a pet hotel can be a rewarding venture but requires a significant financial investment. To ensure success and control cost, a detailed business plan needs to be created, taking into account all of the factors outlined above. With thorough preparation, quality customer service, good amenities and quality care, pet hotels can be very profitable.

Key Takeaways:

• Calculate the costs associated with running a pet hotel
• Understand licensing requirements for a pet hotel
• Create a plan for staffing and space requirements
• Analyze the financial returns associated with starting a pet hotel

What kind of financial returns can I expect from a pet hotel?

The financial returns from a pet hotel are largely dependent on a number of factors, such as the size, location and capacity of the business. On average, pet hotels tend to generate annual profits ranging from $30,000 to $100,000, with more successful establishments raking in up to $500,000 a year and higher depending on the surrounding market.

The way customers pay for their pet's boarding services and the types of services offered both have a strong impact on pet hotel's return on investment (ROI).

Here are some tips to help you maximize your pet hotel's financial return potential:

• Set competitive price points for your services while still ensuring they are profitable.
• Provide discount cards or coupons to create repeat business.
• Incorporate add-on services like daycare, grooming, or training to increase the average ticket.
• Encourage customers to book in advance to reduce last-minute cancellations and no shows.
• Develop multiple promotional campaigns to attract new customers.
• Encourage referrals from existing customers with referral rewards.

How much space is required for a pet hotel?

The amount of space needed to run a pet hotel will depend on the size of the hotel, the number of customers and the services offered. Generally speaking, a pet hotel should have at least 1,000 square feet of space plus outdoor areas for pet exercise and play. For example, a pet hotel with 10-15 guests and providing day care and boarding services might need about 2000 square feet total. The following tips should be taken into consideration when estimating the size of a pet hotel:

• Factor in space for a reception area, pet play and exercise areas, office, bathing facility, and grooming salon if available.
• Take into consideration items that need to be stored, such as food and cleaning supplies, beds and bedding, and cages or kennels.
• Leave room for physical and emotional space for pets to rest and unwind.
• Plan for expansion if the facility will grow over time.

Having the adequate amount of space is essential for providing a stress-free environment for pets, as well as meeting the needs of the pet owners. A pet hotel should be planned with the utmost care and detail to guarantee a successful, pet-friendly facility.

What are the licensing requirements for a pet hotel?

• Business License: Every pet hotel must first apply for a standard business license, commonly known as a “Certificate of Occupancy”, from their local governments.
• Fire Permit: Fire departments often require businesses that operate in public areas to obtain a “Use and Occupancy” permit from the local fire department. This type of permit ensures that fire safety measures are in place for proper fire safety protocol.
• License to Operate as a Pet Hotel or Kennel: Many states require pet hotels to apply for a special license to operate as a pet hotel or kennel. This type of license is only granted after the pet hotel meets state-required standards for health code, sanitation, and animal welfare.
• Zoning Permits: Zoning permits are required in certain areas in order to legally operate a pet hotel. This type of permit is used to ensure the pet hotel meets the zoning and environmental regulations in the local area.

$169.00 $99.00 Get Template

What are the staffing requirements for a Pet Hotel?

If you are planning to open a Pet Hotel, it is essential to consider the staffing requirements that would be necessary to make your business successful. Staffing requirements will include positions such as a manager, pet attendants, and a customer service representative. Example staff job roles and tips for staffing a Pet Hotel are as follows:

• Manager – The Manager would be responsible for managing and scheduling staff, developing policies and procedures, and ensuring that all relevant regulations and laws are followed. It is recommended to hire an experienced manager with a track record of managing successful pet couples or businesses. Additionally, the Manager should be knowledgeable about the pet care industry.
• Pet Attendants – Pet Attendants should be responsible for the daily care of the pets in the Pet Hotel, including walking, feeding, and providing emotional support. It is recommended to hire pet attendants who have prior experience in pet care and are knowledgeable about various pet breeds.
• Customer Service Representative – A Customer Service Representative should be friendly and able to provide professional customer service. They should also be knowledgeable about the pet care industry and the facilities of the Pet Hotel. The Customer Service Representative should be able to answer questions that customers may have regarding the services offered. It is recommended to hire an individual with prior experience in customer service.

Overall, staffing is a vital part of running a successful Pet Hotel. By understanding the staffing requirements, you can be better prepared to hire the right individuals for each position and ensure that your Pet Hotel is well-managed and taken care of.

What is the Best Location for a Pet Hotel?

• A suburban location that is easily accessible. Choose a suburb that is near an expressway or an area that includes a lot of pet owners. This will make it easier for people to find you and to access the pet hotel en route to other errands.
• Look for places with nearby attractions. Having pet-friendly parks and beaches in the vicinity will be attractive to potential customers who are looking to add some fun to their pet's stay.
• A place with a lot of visibility is ideal. Don't choose a hidden or out-of-the-way development as it may be difficult to generate customers. Locations on main thoroughfares or in a high-traffic area are advantageous as they maximise their visibility.

What is the Marketing Plan for a Pet Hotel?

First, initiating a digital media presence is a great way to increase visibility of the pet hotel online. Websites, such as Yelp, Facebook, and Google My Business, are all valuable platforms that can help increase visibility and attract new customers, as well as showcase the pet hotel and its services. Email campaigns and having an online booking system are also great marketing strategies to use.

Secondly, having customer loyalty programs, such as offering rewards cards, discounts or other incentives, is a great way to maintain customer loyalty and incentivize booking at your pet hotel again in the future.

Thirdly, having a good PR strategy in place is essential in order to reach the right target audience. This includes initiatives such as attending events, offering user-generated content or collaborating with influencers; all of which can help create brand awareness.

To summarize, here are some tips to help create a successful marketing plan for a pet hotel:

• Initiate a digital media presence
• Have customer loyalty programs
• Develop a good PR strategy
• Leverage user-generated content and influencers
• Plan for cost-effective activities
• Continuously monitor progress

Conclusion:

Related blogs.

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Sales Strategy
• Rising Capital
• Valuing a Business
• Writing Business Plan
• Buy a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

• Account Settings
• Bird Breeds
• Fish Breeds
• Horse Breeds
• Rabbit Breeds
• Turtle Breeds
• Dog Insurance
• Tips and Advice
• Dog Products
• Cat Products
• Fish Products

Top stories

• Dog Care & Services

What You Should Know Before Starting a Dog Boarding Business

Let’s get down to business – starting a dog boarding business

So, you are considering starting a dog boarding business? Perhaps you’ve learned a lot over the years and want to share that knowledge of dog care with others. Or you simply have all the perfect accommodations for dogs. Whatever it is, starting a dog boarding business can be a great idea. When it comes to opening such a business, it may seem as though you need little besides space to house the dogs and staff to feed and walk them. In reality, however, starting and maintaining a dog boarding business can be full of unexpected challenges. After all, it is never as simple as it seems at first glance. With the proper research and preparation, however, it is possible to create a thriving business. But, if you do it wrong, you could be faced with some serious problems. It is best to know exactly what such a business entails. So, if you are considering opening a dog boarding business, keep these tips in mind.

Questions to Ask Beforehand

Starting such an enterprise won’t be an easy task. Before you commit to starting your business, there are a few simple questions you need to ask yourself. What is your primary motivation for opening the business? Do you have the time and space to devote to the business? Is there a need for a dog boarding business in your area? If your primary motivation for opening a dog boarding business is to make easy money, you should think again – as is true of any business, you need money upfront to get your business started and then it could take some time before you start to see a profit. It could cost you anywhere between $25,000 and $80,000 to get your business off the ground.

In addition to the financial factors, you also need to think carefully about whether you have the time to devote to such a business. If you feel as though you are truly able to commit to a dog boarding business, your next question to answer is whether there is a need for such a business in your area. It doesn’t matter how much time you put into developing the business – if the need isn’t there, your business is unlikely to succeed. Another important issue to raise is the legality of having such a business in your area. You will need to research zoning and licensing requirements in your area to make sure it is legal for you to start any kind of business (particularly out of your home). Some cities and states can have tight rules and regulations on such matters, so careful research is key. And remember, there’s no such thing as asking too many questions – it is perfectly reasonable to want to be as informed as possible.

Proper Planning Is Key

Once you’ve determined that you’re ready to start your own dog boarding business, it’s time to get to work. And a great plan will help guide you through the entire process, as you’ll know what you need to do in order to make your dreams of working in the pet care industry a reality.

Here are a few tips that can help you get started. Then, once your dog boarding business is up and running, it will be a matter of properly managing it in order to maintain it for the long run and watch it grow over time.

Outline What Services You’ll Offer: In addition to boarding, will you also offer grooming and bathing services, or perhaps even canine training sessions? Will you only offer longer-term boarding, such as for people who are going on vacation for a few days, or will you be providing daycare services for people who just need someone to watch their dogs while they’re at work? Will you have a small store that will sell pet food, toys, and other pet care products to your customers?

All these questions need to be answered and made known to potential customers. If you want to make a better income, then certainly you can expand your service and go beyond simple dog boarding. But with each new service, you will likely have to expand on the number of employees, raising your costs. In the end, it is all about calculations and income. 

Determine the Prices You’ll Charge for Your Services: After you establish the services that you’re planning on offering through your dog boarding business, it’s time to figure out your prices for those services.

Your price structure will depend on your location, as different markets might charge different amounts of money to customers for the same services. So do your research into what other local dog boarding facilities are charging. Sometimes it is the pricing that will set your business apart from the competition at first!

Beyond that, you also need to come up with prices that will allow you to make a large enough profit every day in order to keep your business running. This step will involve calculating your expenses to ensure they’ll be covered by the money you’re bringing in from sales. It will be easier to do this once you’ve found the right facility and you know what the overhead costs will be. Pricing can be difficult to balance, so take every expense and income into the calculation. Your prices need to be attractive enough to potential users, but not so low as to incur losses. And if your close competitor has lower prices – then try to offer a better service than theirs! Remember, higher prices need justification with quality service or products. 

Find the Right Facility: Now that you know what services you’ll be offering to your customers, you can more easily find the ideal facility to make it all happen. Perhaps you’ll find a former dog boarding facility that you can revamp and make your own, or maybe you’ll find land on which you can build one from scratch. No matter what, check zoning regulations, local laws, and licensing requirements to ensure you’ll be able to run your business in a particular location.

As you search for your place of business, keep location in mind at all times. Will it be easy for customers to find your boarding facility? Will it be located in an area that gets plenty of traffic by car and by foot, so people who have never heard of your business before will learn about you?

Also, be sure that the facility you choose will give you enough space to house everything you need. Again, this will depend on the services that you’re planning on offering. For example, if you’re adding grooming services to the mix, you’ll need to have a space that will accommodate that. Check that the facility will be easy to keep clean and safe for your workers and the animals in your care. And ensure that temperature control will be simple throughout the year as well.

Tips for Better Management

Running a successful business is all about careful and quality management. A business that is run in chaos and “crossing the bridges as they come” is never easy to control and can quickly spiral into ruin. But a business that is carefully researched, set-up, and maintained, is sure to succeed. So always devote a certain part of your day for hard and dedicated work at your business – the effort is sure to pay off! 

Once you have done the background research and have determined that opening a dog boarding business is definitely the way to go, you can start thinking about some of the details. A large percentage of new businesses fail due to poor management, so you would be wise to keep these basic management tips in mind before you start your own business:

• Treat your business as a business – you may have gotten into it because you love dogs, but if you don’t treat your business as such you won’t take it seriously. Keep your personal affinities and preferences at home. Business needs to be done after some rules, so always take them seriously and to heart. Your customers are bound to see it reflected in the business. 
• Invest in effective marketing strategies to increase your sales and to get the name of your business out there. Keep in mind that in order to earn money – you need to spend money. Sometimes investments are the shortcut to earning big! 
• Don’t miss out on opportunities to make extra income off existing clients – offer grooming services, sell toys, etc. A bunch of small steps can lead you a long way! Increase your income steadily by offering new and interesting services. 
• Keep track of everything from the hours you spend on bookkeeping to the money you spend on upkeep of your boarding facilities – over time you will start to notice opportunities to increase efficiency.
• Reinvest in your business – when you first start your business you should put your early profits back into the business rather than putting them into your pocket. Here, patience is key. You’d be eager to spend all those first earnings, but the smartest thing is to play it cool and re-invest them into your business. This can only boost your efforts further, resulting in better earnings down the road. 
• Don’t forget about savings – put away a little bit of money each week to help provide a cushion against disasters and unexpected costs. Just a little bit each week can amount to a lot of money at the end of the year. These savings can really come in handy in unexpected situations. You will thank yourself later. 
• Hire quality staff – being an animal lover shouldn’t be the only criteria – look for people who are responsible and hardworking who will mesh with your existing staff. You cannot do everything by yourself. So don’t try to save money by refusing to hire new staff. It will affect the business badly. 

Don’t Start Without Considering:

Odds are, you haven’t just thought of this nilly-willy or because you love dogs so much. (Although maybe you have, and that’s okay too. Just be sure to pay attention to the following tips!)

It’s quite a possibility that you have already worked in a doggy day care or kennel and this maybe inspired you to get into the biz yourself. If not, it’s something that may be super beneficial to you as you open your own, and working in an established operation beforehand will give you a wealth of knowledge and experience money just can’t buy. If you work in an established boarding or kenneling business, you’ll be able to see what works (and what doesn’t) and how you’d like to operate in your own right. You’ll gain good experience with animal behaviors from different animals, how to handle different health issues and general maintenance issues that may come up with your own facility.

If you’ve not worked as a vet tech, pet sitter, dog walker or animal shelter employee or volunteer, doing so is also something that could bring valuable, first-hand experience on the ‘dime’, so-to-speak, of another organization before you jump in on your own.

You also want to consider finding local membership groups for kennel owners that will give you insight and education opportunities, as well as networking situations that may be advantageous for different circumstances you may find yourself or your facilities in. Like-minded people committed to the same concepts of quality kenneling are great communities to find, and ones that can enrich your experience and that of your potential customers as well.

We also can’t stress protecting yourself and your customers enough. Consider whether you’ll be a business, a sole proprietorship, a limited liability company or something else altogether. Talk with others in the industry and your attorney.

Be SURE to have insurance–for you and for your clients, and make sure you have an established protocol and partnership for emergency situations. They WILL come up, and preparation is the key to surviving them.

Starting a business isn’t easy and it definitely isn’t something you should jump into without proper forethought and preparation. If you feel as though you have the time, the financial means and the drive to successfully operate a dog boarding business, however, don’t let anything stop you from accomplishing your goals!

Kate Barrington is the loving owner of two cats (Bagel and Munchkin) and a noisy herd of guinea pigs. Having grown up with golden retrievers, Kate has a great deal of experience with dogs but labels herself a lover of all pets. Having received a Bachelor's degree in English, Kate has combined her love for pets and her passion for writing to create her own freelance writing business, specializing in the pet niche.

More by Kate Barrington

What to Know When Traveling Across the US/Canada Border with Your Pet

The US National Park Service is Being Sued Over Stray Cats

Related articles.

New Standards Set for Dog Breeders With Canine Care Certified Program

Purdue University’s Animal Welfare researchers roll out their dog breeders’ Canine Care Certified voluntary program, which has the potential to improve breeding practices. The dog breeding industry now has a new standard for its breeders. This couldn’t have come at a better time, since we need it! Many people have had it with puppy mills and the way animals are treated. And frankly, USDA standards are pathetic, only addressing breeders with a certain number of dogs and not penalizing offenders. Canine Care Certified is a new national, voluntary program for professional dog breeders. It has rigorous standards – well, rigorous compared to the past. Many professionals had input to this program, which was developed at the Purdue University’s Center for Animal Welfare Science. Related link: What to Look for in a Quality Dog Boarding Facility For example, professional breeders, veterinarians, recognized animal experts, animal welfare organizations and professors at university in the animal science departments. Other university animal scientists and canine welfare experts reviewed the program over a three year time period to make sure it was sound. The program is the first of its kind in the U.S. and focuses on the ethics of dog breeding. What the Program of Certification Entails

Are Bengal Cats Really That Wild? Here's What Science Has to Say.

Bengal cats are a truly stunning feline breed, in many ways. According to the International Cat Association (TICA), they hold the title of being the most popular cat breed globally, and it doesn’t really come as a surprise. Their unique and exotic appearance, their unavoidable charm, and their slender physique are certainly the reason for this prestigious title. But even though they are popular, Bengal cats are a relatively new breed in the field of domesticated cats. While most ordinary domestic cat breeds have been around for thousands of years, Bengal cats have been around for less than a century, which comes as a stark contrast. They are a hybrid breed as well, having been created in the 1960s. They came about from the crossing of the domestic cat (Felis Catus), and the Asian Leopard cats (Prionailurus Bengalensis), which are a small, spotted, wild cat species living in Asia. What makes the combination unique is the fact that these two cat species had a common ancestor about 6 million years ago, which means that the genetic differences between them are incredible. The differences are even greater than between humans and chimpanzees!The resulting breed is the Bengal cat, and it is adored for its exotic appearance. It has special spots, just like ocelots or leopards. But most folks ascribe the unique coloration and patterns of these felines to the DNA they received from their wild and distantly related ancestors. And that’s why scientific folks paid special attention to the ancestry of Bengal cats. Greg Barsh, MD, Ph.D., Faculty Investigator at HudsonAlpha Institute for Biotechnology and Professor of Genetics at Stanford University,  himself an expert in the genetics of feline coat coloration and patterning is a key figure in the research process of Bengal ancestry. Together with his team, which is led by Chris Kaelin, Ph.D., and Kelly McGowan, MD, Ph.D., Mr. Barsh is working hard towards unraveling Bengal ancestry through the genetics of popular color traits."Cats are wonderful companions," he explains for  Phys.org, "but our interests go beyond their beautiful and exotic appearance. Like the amazing variation among different dog breeds, artificial selection can be a very powerful engine to create morphologic diversity. What's different about Bengal cats from dogs is the raw genetic material–dogs trace their heritage to wolves from tens of thousands of years ago.""In contrast, Bengal cats trace their heritage to completely different species from millions of years ago. Understanding how these distantly related genomes interact is a general question that applies to any situation when different species exchange genes, from crops to aquaculture to humans and Neandertals."And even though this is a relatively new breed, started about 60 years ago by a few cat enthusiasts, it has grown incredibly during this time. Today, there are hundreds of thousands of registered Bengal cats, which are produced by about 2,000 breeders. Chris Kaelin, the leader of the Bengal cat DNA study, said “Cat fanciers and breeders are very interested in the research, in part because they want to know more about the science behind artificial selection, and in part, because they want to know if our results can help them produce cats with rosettes, stripes, or other exotic markings.” He also added "This is a great example of citizen science–our work has been enabled by the willingness of breeders to participate, and we share our results with the community."One of the surprising discoveries that was produced from the study is that Asian Leopard DNA contributes no more than a few percent to the overall Bengal Cat DNA. In fact, it is revealed that there isn’t one or even a few Asian leopard genes that are causing the unique spotted Bengal appearance. "One of the original motivations for bringing together DNA from the two species was to select for Asian leopard DNA that would recapitulate the appearance of an exotic wild cat in a companion animal," said Kaelin. "It turns out that some of the most striking examples of selection in the breed are for traits that were already present, but very rare, in domestic cats."So, the study reveals that the Bengals are in many ways totally unique. Mixing the two very unique breeds resulted in a cat that is exotic, elegant, charming, and above all loveable. And now, the results published are providing valuable information to all the enthusiasts in love with the Bengal breed. 

Study Shows These Dog Breeds Most Likely To Have an Extra Row of Teeth

Is your pooch more likely to sport a second row of teeth? The so-called “Shark Teeth” is a little-known dental condition that can affect up to 7% of doggos around the world. The “disorder” is officially known as persistent deciduous teeth (PDT) and it means that instead of falling out as you’d expect, baby teeth remain in the gums when adult teeth come through. The condition is not particularly dangerous, but even so, it can be odd or cause slight discomfort to a dog. Recent studies revealed that the dog breeds most likely to suffer from PDT are the Toy Poodle, the Yorkshire Terrier, the Maltese, and the Chihuahua. What exactly is PTD? And what does it cause? The disorder causes  malocclusion, or - in simpler terms - a misaligned bite. In the long run, this can cause your pet’s mouth to bleed, and also increase the risk of periodontal disease, which is considered a serious gum infection.The research team at the Waltham Petcare Science Institute in Leicestershire, led by Corrin Wallis, released their new study that focuses on PDT specifically. “Dogs use their teeth for a multitude of tasks and, as such, it is vital for their health and wellbeing that their oral health is maintained,” Wallis and colleagues  say.  “Persistent deciduous teeth (PDT), those that fail to fall out at the appropriate time, are associated with malocclusion (misaligned bite), soft tissue trauma and increased risk of periodontal disease.”In the course of their extensive study, which has been published in the journal  Research in Veterinary Science, the team from Leicestershire examined medical records from up to 2.8 million dogs in the US, in just a span of five years, from January 2010 to December 2014. The study itself was a major undertaking. Ultimately, it was revealed that the prevalence of PDT was 7%. When it comes to individual breeds, it was revealed that the highest prevalence is amongst the Yorkshire Terriers with 25.1%, followed by the Maltese and the Poodle, both with 14.8%.On the lower end of that spectrum, the lowest prevalence was with the Greyhound, with 0.1%, followed by the Rhodesian Ridgeback with 0.2%. Amongst those breeds with lower percentages were also the English Bulldog, the Boxer, and the Great Dane, with 0.4%. All of this reveals that the smaller the breed, the higher the percentage. The team is not certain why smaller breeds have a higher percentage, but it could be linked to their genetics. The team said that it was crucial for owners of smaller breeds to have a thorough oral examination at around six months of age. This can help them identify and remove PDT in its early stages. “Once identified, PDT can be removed and if this is carried out by six months of age, the chances of problems associated with PDT, such as the development of periodontal disease or malocclusion, can likely be greatly reduced,” they said. 

Why is My Dog Vomiting White Foam?

Sometimes, our dogs can exhibit behavior that can cause great panic in any owner. After all, they can’t talk to us and tell when something is hurting them, or when they feel ill, scared, or angry. So they let their bodies do the talking. One of these scary behaviors is vomiting white foam. It can happen all of a sudden, and frighten you to no end. But is it really a reason to panic? And what causes a dog to vomit white foam in the first place? Let’s find out more.Why Do Dogs Vomit White Foam?The reasons for white foam vomiting can be many, and the cause might not be clear to you immediately. What’s even more frustrating, there are several possible causes for this occurrence. In some cases, the reason for the vomiting can be complex, but often enough it is super simple. It could end up being a sensitive tummy irritated by a new brand of food on the menu, or just a passing belly ache that’s nothing to stress over. However, you should always consult with a vet to eliminate any underlying health issues, as there are many conditions whose symptom is vomiting. One of the conditions that manifests as vomiting foam is bilious vomiting, which is caused when a dog's stomach is empty for an extended period. This leads to the production of gastric acid, so the stomach contents may include a foamy, white substance. Feeding smaller, more frequent meals throughout the day may help prevent this.  Gastritis, or the inflammation of the stomach lining can also cause vomiting. This condition may be triggered by various factors, such as dietary indiscretion, changes in diet, ingesting foreign objects, or infections. The vomit can likewise be white and foamy. The same can happen in the case of gastroenteritis, an inflammation of the stomach and intestines, which is often caused by infections, dietary changes, or the ingestion of inappropriate or spoiled food. Be careful of the expiration dates and the quality of food you give to your dog, as an innocent mistake can cause a lot of digestive issues for your four-legged bestie. Another possible reason for white foam vomit can be the  ingestion of foreign bodies. Dogs may ingest non-food items that can cause irritation or blockages in the digestive tract, leading to vomiting. If you notice them dry heaving, this could be the reason why. The same goes for the ingestion of  toxic materials. Ingesting toxic substances can lead to white foamy vomiting. Common toxins include certain plants, human foods (like chocolate, xylitol, or onions), and household chemicals.

Homeless Man Rescues a Litter of Orphaned Puppies During a Storm

An anonymous homeless man has become an internet sensation after rescuing a litter of puppies and taking them to the shelter during a storm. In the wake of a recent storm, the Fayetteville Animal Protection Society in North Carolina discovered that a nameless man had dropped off a litter of five puppies at the shelter’s door. The puppies, estimated to be less than two months old, were left with a touching note. “The note was from a kind soul, a homeless man who, despite his own hardships, took it upon himself to rescue these innocent lives after their mother, a local stray he cared for, tragically passed away,” share the shelter in a Facebook post. The shelter also posted pictures of the note left by the homeless man, who apologized for not being able to care for the puppies himself. “Please help,” he wrote. “I found these puppies sadly after noticing a local stray dog that I would often feed when I could, dead by the road. She had been hit by a car.” The man added that he knew she had a litter of puppies nearby and that he searched the area for them, so they wouldn’t starve and freeze to death waiting for their mom to return. “I’m sorry for leaving them like this, but I myself am homeless and cannot afford to care for them,” the man explained. “My heart shatters for them and their mother. I just want them to be given the chance their mother, like myself, was never given.”“Please do not think poorly of me, but it felt wrong leaving them alone in the cold waiting on a mother that would not be coming home. Sincerely, the nameless man.” Touched by this selfless act of kindness, the shelter thanked the nameless man, saying that his good deed hadn’t gone unnoticed. The shelter promised to honor this selfless gesture by ensuring these puppies get all the love and care they deserve. “Your empathy in the face of adversity gives us hope and inspiration,” the shelter wrote. The staff invited the man to come by the shelter to visit the puppies and get a proper thank you. So far, the Fayetteville Animal Protection Society has not heard from the man but noted that many people have offered to help him get back on his feet if he comes forward. To acknowledge the lucky circumstances of their rescue, the shelter named the puppies Chance, Kismet, Serendipity, Fortun, and Fate. The puppies were extremely malnourished and small when they were rescued, so the shelter couldn’t yet determine their breed.“We are guessing they are lab mixes and will grow to be about 30 to 40 pounds, but again that’s a guess,” said the shelter. According to the shelter, the applications to adopt these cute puppies will open on February 1. The organization explained that they will only consider applicants from Cumberland County, North Carolina because the puppies are going home on a foster-to-adopt basis until they are old enough to be spayed or neutered. In the meantime, the organization is accepting donations and has a wish list available for anyone willing to assist in caring for these puppies. “Unfortunately, we still don’t have any updates about the kind man who brought these puppies to us. While the puppies have names now, their rescuer remains unknown. We continue to hope he’ll come forward,” the shelter wrote. “Thank you for your continued support and love for these animals. Together we’re making a difference in their lives one puppy at a time.”Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

How Much Playtime Does My Cat Need?

Sure, cats tend to spend a lot of their day seemingly lazing about, basking in the sun, meticulously cleaning themselves, and snoozing away. However, that doesn’t mean that cats are not active animals that need daily exercise – they have an instinct to hunt, explore, and engage in different activities that stimulate their minds and bodies. Without adequate mental and physical stimulation, cats can become bored, stressed, and even develop behavioral issues. This is why playtime is not “just” a matter of playing for felines. It meets their most basic needs and it's an essential component of their overall well-being.What Are the Benefits of Playtime for Cats?Engaging your cat in interactive play stimulates their cognitive abilities, keeping their minds sharp and active. Activities like chasing toys, solving puzzles, or hunting for treats mimic their natural hunting instincts, providing mental enrichment. Enrichment is crucial to prevent destructive behaviors, aggression, and other behavioral issues that stem from boredom and lack of mental stimulation. In addition to keeping your kitty’s mind sharp, playtime will keep them fit as a fiddle and in their top form. Regular play sessions help cats balance extra energy, maintain a healthy weight, and prevent obesity-related health issues. It also promotes muscle tone, flexibility, and overall physical fitness, reducing the risk of joint problems as they age.Last but not least, interactive play presents a unique bonding opportunity. Playing together with your cat will strengthen your relationship, fostering trust and affection. It's a chance to spend quality time together and will provide your cat with a sense of security and happiness.How Much Playtime Does My Cat Need?The importance of your cat having regular playtime is indisputable, but how much playtime do they need? Well, as it usually goes with these things, the answer will largely depend on your pet’s specific traits, such as their age, breed, and health status. However, for most cats, that “magic” number ends up being between 20 to 30 minutes of playtime each day. This could be your starting point to determine the right amount of play for your pet, just tailor it to their needs – for instance, younger cats and kittens will need longer and more frequent play sessions to burn off excess energy and engage their curious minds. How To Make Playtime Engaging for Your CatAs intelligent and sometimes finicky animals, cats can be a bit hard to please. A new toy might bore them in a matter of hours, or they might prefer scratching your couch rather than the new cat tree you bought them – but if you rely on the following tricks, it’s much likelier that your kitty will enjoy playtime.#1 Rotate ToysKeep your cat's interest piqued by rotating their toys regularly. Introduce new toys periodically to prevent boredom and stimulate their curiosity, but don’t overdo it – bringing home new toys too often will ensure they get bored of each one too quickly. #2 Variety is KeyExperiment with different types of toys, such as wand toys, laser pointers, puzzle feeders, and interactive play circuits. Cats have unique preferences, so observe what activities your cat enjoys most and tailor playtime accordingly. Usually, a safe bet is going for a catnip-filled toy such as the well-loved  Yeowww! Catnip Yellow Banana Cat Toy. Popular for its shape that makes it perfect for cats to grab onto and forcefully scratch with all fours, this toy will keep your kitty engaged thanks to the organic catnip stuffing that fills this banana-shaped toy to the brim.

Why Are Labradors Fat? Scientists Have the Answer

The friendly, playful, and trainable Labrador is one of the most popular dog breeds around the world. But, few canines are as obsessed with food as Labrador retrievers - and now scientists think they have discovered why. According to new research, a quarter of labs are predisposed to obesity due to a genetic mutation.Approximately 25 percent of Labradors face a double-whammy of burning fewer calories and feeling hungry all the time because of an anomaly. Scientists explain that this obesity-causing combination means dog owners must be strict when feeding and exercising their labs to keep them fit.The mutation is found in the gene called POMC, which plays an important role in energy use and hunger, and affects how dogs behave around food. Around 25 percent of Labradors and 66 percent of flat-coated retrievers are affected by POMC mutation, which puts these dogs at risk of obesity and causes increased interest in food.Researchers found that although these dogs don’t need to eat more to feel full, they are hungrier in between meals. The study also showed that dogs with the POMC mutation use around 25 percent less energy when resting than dogs without it. As a result, these pooches don’t need to eat as many calories to maintain a healthy weight. “We found that a mutation in the POMC gene seems to make dogs hungrier. Affected dogs tend to overeat because they get hungry between meals more quickly than dogs without the mutation,” said Dr. Eleanor Raffan, a researcher in the University of Cambridge’s Department of Physiology, Development, and Neuroscience who led the study. “All owners of Labradors and flat-coated retrievers need to watch what they’re feeding these highly food-motivated dogs to keep them a healthy weight. But dogs with this genetic mutation face a double whammy: they not only want to eat more, but also need fewer calories because they’re not burning them off as fast,” she added.The study found that the POMC mutation alters a pathway in dogs’ brains associated with body weight regulation. The mutated genes trigger the starvation signal that sends a message to the body to increase food intake and conserve energy.The study involved 87 adult pet Labradors, all at a healthy weight or moderately obese. The dogs were subjected to several tests, including ‘the sausage in the box’ test. The dogs were first given a can of wet dog food every 20 minutes until they couldn’t eat any more. All labs eat huge amounts of food, but what’s interesting is that dogs with POMC didn’t eat more food than the dogs without it.On a different day, all dogs were given the same breakfast. Three hours later they were offered a sausage in a box made of clear plastic and a perforated lid, so the dogs could see and smell the sausage but not eat it.Scientists discovered that labs with POMC mutation tried harder to get the sausage than the dogs without it, showing greater hunger. In another test, the dogs were allowed to sleep in a special chamber that measured the gases they breathed out. This test showed that labs with POMC mutation burn 25 percent fewer calories than dogs without it. According to researchers, people are often rude to owners of fat dogs, criticizing them for not feeding and exercising their dogs properly. However, this study has shown that labs with POMC are trying to increase their energy intake by looking for food all the time. Keeping these dogs slim is challenging, but possible. Spreading out daily food rations, by using puzzle feeders to slow down feeding or scattering the food around the yard so it takes longer to eat are ways owners can keep their Labradors distracted from constant hunger. Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

Is Melatonin Safe For Dogs?

Melatonin is an important hormone, which is naturally produced in the pineal gland of the brain. It has numerous beneficial aspects, such as it can help regulate mood, sleep cycles, and reproduction. However, its production is directly stimulated by darkness, while it is inhibited by light. What does this mean? It means that both dogs and humans will produce melatonin only when it is dark outside. As soon as the dawn arrives with the light of day, melatonin production ceases. This means that many people will supplement melatonin, or use it throughout the day for various reasons. Which brings up the question - is melatonin safe for dogs? Let’s find out. Is Melatonin Safe For Dogs? Melatonin is generally considered extremely safe for dogs, and it is almost always safe to give it to them - when it is used appropriately and under the guidance of a veterinarian. While melatonin is used in humans for the above-mentioned reasons, for dogs it is usually used for treating various skin conditions, anxiety, or sleep disorders. But even with all the positive aspects, it is necessary to first heed the advice of your veterinarian, before giving melatonin to your pet. This is because the proper dosage is important. The dose of melatonin administered depends on your pet’s size, weight, and overall health condition. Generally, veterinarians recommend starting with a low dose and gradually increasing it if necessary. Dosages typically range from 0.5 to 3 milligrams per dog, but this can vary. Mistake the dosage, and you risk a lot of side effects, like digestive upset, lethargy, and changes in mood or behavior.What is more, melatonin might not be suitable for dogs with certain health conditions or those taking other medications. Because of this, it is always crucial to seek professional advice before administering any supplements or medications to your pet. Ignoring this can cause a lot of harm.

Lost Service Dog Survived 2 Months Alone in the Colorado Mountains

It’s every dog parent’s nightmare. 14-month-old service dog in training Nova Riley slipped out of her harness and bolted out of a Safeway parking lot in a panic. After several sightings by the community as they searched tirelessly alongside owner Robynne Simons-Sealy, Nova continued to run in fear from anyone who attempted to catch her. After two long months of worrying and searching, Simons-Sealy was reunited with her beloved Bernese Mountain Dog. Nova was discovered injured in the woods of Meyers Ranch Park by two hikers on November 19th. The hikers recognized that she was injured, frightened, and needed help. They tried to carry her out to safely, but due to her high anxiety (understandable, given the situation), she bit one of her rescuers. Refusing to leave the poor dog behind, they decided to bring in help. One hiker stayed with Nova to keep her calm and assure her they weren’t giving up on her. The other hiker descended the trail to ask the park rangers for help and guide them, along with Animal Control Officer Kylie Rupe, three miles back to her position. “When we first got up there, I had brought treats and food up with me, knowing she would probably be very food-motivated at that point,” explained Rupe. “I used food to make friends, and she was very friendly but skittish.” With the help of both the rangers and animal control, Nova was carried to safety on a tarp. One of the rangers had recognized Nova from a lost dog poster, allowing her to be reunited with her worried and ever-grateful owner.

Never Scoop Again With Litter-Robot, The Purrfect Gift For Cat Lovers

Cats like a clean litter box just as much as cat owners do, but scooping clumps can be a hassle. Whisker’s Litter-Robot, the highest-rated, self-cleaning litter box for cats, eliminates the need to scoop the litter box. The newest model, Litter-Robot 4, provides a clean bed of litter for your cats after every use. It features patented sifting technology that sifts out waste after every use and deposits it into a tightly-sealed waste drawer, helping to keep odor under control. For Black Friday, you can scoop one up for less, with $75 off bundles with the Purrfect Litter-Robot accessories you will want.What Sets the Litter-Robot Apart? Litter-Robot 4 features an advanced, patented, sifting technology with QuietSift™ for nearly-silent sifting. That’s right, you don’t have to scoop and you don’t hear the litter being sifted. What could be better?

Finney the Jack Russell Terrier Survives 72 Days Alone in Wilderness

Loyal after death, this mini-mutt remained at her owner's side until rescuers arrived.

UK Wildlife Park Rehabilitates Potty-Mouthed Parrots

The struggle is real! Profanity-laced parrots may turn park's aviary into an adult-only zone.

“One-of-a-Kind” Cat With Two Noses Searches for Her Forever Home

As rescue cat parents and rescue advocates, we know firsthand that every cat has a unique story to tell. But some cats truly stand out and make their mark on the world. Nanny McPhee, a rescue cat who recently came into the care of the Cats Protection Warrington Adoption Centre. It’s not the way this sweet girl came into the shelter or her life before that has everyone talking… It’s a VERY unique physical feature – her nose, or “noses,” in her case! The sweet kitty lived in a loving home for the first four years of her life. Unfortunately, her previous owner had to make the difficult decision to contact a rescue due to health and financial reasons. When Nanny McPhee first arrived at the rescue, volunteers and rescue workers noticed a few things about the tuxedo kitty. First, she was a very gentle lady with a love for attention.“She has proven to be a gentle lady who adores a fuss and a cuddle, and we are hopeful her new-found fame will mean she will have no shortage of potential adopters,” shared shelter manager Lindsay Kerr. “She really does deserve a home where she can settle down and become the center of a loving family.” Second, they noticed she had a surprisingly large nose. It was this unique feature that led to her being named after the popular children’s character. But that signature sniffer was hiding an even bigger secret. A check-up with a local veterinarian revealed that the cat had not one but TWO noses, creating the appearance of one large snout. When asked about the discovery, senior field veterinary officer Fiona Brockbank explained that it was the first time they had seen this but that the cat’s unique appearance resulted from a congenital malformation. Other more common examples of this include cleft palates or cleft lips. These conditions can be inherited or caused by an incident during development in utero.

Is Aquarium Salt Safe for Plants?

All those in love with the fascinating world of aquatics know how sensitive and (sometimes) demanding pet fish and  aquarium plants are. The aquarium plant life in particular can be very vulnerable, reacting to the smallest changes in the tank’s environment. Naturally, this begs the question: could adding salt to your tank potentially kill its plant life? Or is salt beneficial for your aquarium’s flora? These are the questions that need to be answered carefully, as there are different types of salt used, and not all have the same effects on the many different aquarium plants. Let’s dive deeper into the topic!Is Aquarium Salt Safe for Plants? Aquarium salt, when used properly, has many uses in an aquarium setting. It can help with certain issues like treating fish diseases and promoting electrolyte balance in fish. But what about plants? The key to using salt with aquarium plants is moderation and research. There are different types of salt on the market, so you should inquire about their properties and possible effects on fish and plants. Secondly, always use it in moderation. When used in the right amounts, salt can be beneficial. However, the excessive use of salt can be harmful to plants, as it can disrupt their osmotic balance and lead to dehydration or nutrient imbalances. In fact, put too much of it, and you can kill all the plants AND the fish in the tank!But what is the osmotic balance? Like all living organisms, plants maintain a delicate balance of water and salts within their cells. When exposed to high concentrations of salt, such as those found in aquarium salt products, plants can experience “osmotic stress”. This stress occurs because the salt outside the plant's roots creates a higher concentration of solutes in the soil than inside the plant cells. As a result, water is drawn out of the plant, leading to dehydration and potential damage – and even death.Excessive salt in the aquarium soil can also interfere with a plant's ability to absorb essential nutrients. Sodium ions, which are a component of salt, can compete with other positively charged ions like potassium, calcium, and magnesium that plants need for healthy growth. This competition can disrupt nutrient uptake and lead to deficiencies, even if those nutrients are present in the soil.Another confusing factor is that some aquarium plants are much more tolerant than others. Halophytes, for example, are plants that have evolved to thrive in saline environments and can withstand higher levels of salt in the soil and water. However, most freshwater aquarium plants are not adapted to high-salt conditions and can suffer greatly when aquarium salt is introduced to the tank. You should also consider the types of salt available. Sea salt, for example, is much different and more complex than ordinary table salt. It contains sodium chloride, and minerals like potassium, zinc, and calcium. As such, it is only suitable for use in aquariums that have marine fish and  invertebrates, and plants naturally occurring in salt waters. 

How Do I Help A Dog Afraid of Car Rides?

Do you dream of travelling the world with your best friend by your side, but your dog turns into a nervous wreck every time you approach the car? If so, you’re not alone! Many dogs experience car anxiety to some degree, ranging from those who are slightly unsure of the vehicle to those who experience severe levels of stress. Luckily, there are options to manage your dog’s anxiety and even prevent it from happening in the future. In this article, we’ll explore various ways to improve your dog’s relationship with the car, from gradual desensitization to the use of calming treats and other products to make your next road trip easier for everyone! Is Driving Stressful for Dogs? Whether your dog finds car rides to be stressful will vary from dog to dog. Many pups are excited by simply hearing the phrase “car ride” and love sharing that experience with their human family members. However, for some dogs, the idea of getting into a vehicle instantly triggers feelings of stress and anxiety. As dog parents, the best thing we can do is pay careful attention to our dog's nonverbal communication and body language. Although dogs may not be able to speak English, they do a pretty good job of communicating how they are feeling if we know how to listen. How Do I Know if My Dog is Scared in the Car? Interpreting your dog’s body language often involves noting several different behaviors, as fear and anxiety can easily mimic excitement in many ways. For example, fearful dogs may whine when approaching a vehicle because they are afraid of getting into the car. However, approaching the same way with an excited dog may trigger a whine as they anticipate the fun ahead. Other aspects of their behavior, like their stance (standing tall and confident versus hunched low to the ground with their tail tucked), can help you better translate what your dog is trying to tell you.Some of the common signs that a dog is feeling afraid or anxious include: Excessive panting or yawning Licking the lips Whale eyes (showing the whites of the eyes)Large, dilated pupilsEars pressed forward or back against the headCowering or attempting to hideTail tucked between the legs or up and stuffShaking or tremblingSubmissive urinationStaring intently at the trigger Displacement behaviors like sneezing or itchingRefusal to take treats (even if they are typically food-driven)The most important thing to remember is that every dog is different. Your dog may display any combination of the symptoms listed above. No one knows your dog better than you. Trust your gut if you feel that something is off, even if it doesn’t fit the stereotypical fear response.

Can You Potty Train a Rabbit?

Over the years, rabbits have become an increasingly popular pet for apartment dwellers. Many owners recognized their potential and their wonderful traits and welcomed bunnies into their lives. And it’s no secret that rabbits are truly wonderful as pets, with their calm temperament but fun and cuddly personalities. However, one question always interests any would-be bunny owner: can you potty train a rabbit? Most people fear bunnies will poop all over their home and that they’re unable to learn how to use a litter box – but that doesn’t have to be the case with your pet. Here’s what you need to know about a bunny’s toilet habits before adopting one.Can You Potty Train a Rabbit?Well, we are definitely glad to put some minds at ease, because yes, it is possible to potty train a rabbit. However, it may require some patience and consistency. After all, these are intelligent animals like all other pets, and with some patient work, you can teach them quite a few things.Still, before you begin your pet’s potty training journey, there are a few things to know, and a few steps to stick to. Let’s go over them in more detail. Prepare a litter box: Well, it goes without saying that a bunny needs their own “bathroom” aka a litter box. First, select a litter box that is appropriate for the size of your rabbit. Bunnies come in all shapes and sizes, so choose accordingly. You can use a small cat litter box or a specialized rabbit litter box. Make sure it's easy for your rabbit to access if you’re not opting for rabbit-specific designs.Choose the right litter: 

Are Candles Safe for Pets?

Final Thoughts: Candles and PetsWhether you want to include a candle in your holiday décor while keeping your pet safe or simply burn a candle to mask those pesky “pet smells,” there ARE options available to enjoy the gentle glow of a candle without creating unnecessary risks for your companion.Choose a pet-safe candle that is made from plant-based wax, avoiding those scented with potentially toxic essential oils like peppermint and pine oils. Set your candle up on a secure surface out of their reach and supervise your pet the entire time it burns. When you’re done, ensure your candle is stored safely where your pet can’t reach it.These simple precautions may be the difference between a festive holiday scene and a trip to your local emergency vet!Join the PetGuide community. Get the latest pet news and product recommendations by subscribing to our newsletter here.

A Wolf's Gut Bacteria May Treat Gastrointestinal Conditions in Dogs

A new type of gut bacteria found in a grey wolf may help treat domestic dogs diagnosed with inflammatory bowel disease. At this point, there is no cure for this common and debilitating condition that causes chronic vomiting and diarrhea in dogs and cats.Researchers from Oregon State University Cascades’ biology program discovered a novel strain of Paenibacillus bacteria that possesses the characteristics of a probiotic. To study the effects of the novel probiotic bacteria, researchers collected gastrointestinal tract material from a dead wolf, a day after it died from injuries sustained in a car accident. Researchers believe that this bacteria could treat inflammatory bowel disease in dogs.Inflammatory bowel disease IBD is a syndrome that causes vomiting, weight loss, reduced appetite, flatulence, abdominal discomfort, and a rumbling stomach, explained Bruce Seal, a researcher from Oregon State University. Possible causes for inflammatory bowel disease include parasitic or bacterial infections or reactions to a specific protein within the diet. However, in most dogs, the exact underlying cause can’t be identified. “At present, there is no known cure for this ongoing dysbiosis [an imbalance of gut bacteria] of the gastrointestinal tract, and there are limited options for treatment,” said Seal, according to U.S. News. “Underlying causes of the condition include an animal’s genetics, environmental factors, the immunological state of the GI tract, and maybe most importantly, an altered gut microbiome.”This research could possibly be the first step in creating a dietary supplement or food additive to help dogs have the microbiome of the wolf, explained the study authors. Dogs were the first domesticated animal and share ancestry with the gray wolf. The lifestyle changes that occurred during domestication, including diet, have caused a decrease in gut microflora that may have caused an increase in inflammatory bowel disease in dogs. “The diet of the modern dog does not reflect the diet of its ancestor, the wolf. For instance, the starch in the diets of the domestic dogs is resistant to digestion, which can potentially have a negative impact on gastric physiology,” said Seal in a paper published in the journal Applied Microbiology.Researchers have isolated 20 different gut bacteria for which the preliminary testing showed to possess probiotic qualities. They also performed genome sequencing on a novel Paenibacillus strain. “The bacterium inhibits the growth of other bacteria such as Staphylococcus aureus and encodes enzymes capable of digesting complex carbohydrates along with other gene systems expressing antimicrobials, thus indicating that this bacterial isolate could be a potential useful probiotic for domestic dogs,” said Seal. In light of these results, researchers now plan to do genome sequencing on four or five other isolated bacterial species. The gut microbe of captive wolves may adapt to become similar to dogs, so it makes sense for researchers to obtain new probiotics from wild wolves. These new probiotics can be used to replace microbiota that was lost during domestication. These new findings show that the grey wolf can be used as a source of new bacterial strains that might be used as probiotics in dogs. Researchers are confident that this new bacteria can help them find treatment for dogs suffering from inflammatory bowel disease. 

Dog Kennel Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their dog kennel businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dog kennel business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your dog kennel business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a dog kennel business, or grow your existing dog kennel business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dog kennel business in order to improve your chances of success. Your dog kennel business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dog Kennel Businesses

With regards to funding, the main sources of funding for a dog kennel business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for dog kennel businesses.

Finish Your Business Plan Today!

If you want to start a dog kennel business or expand your current one, you need a business plan. Below are links to each section of your dog kennel business plan template:

Executive Summary

Your executive summary provides an introduction to your dog boarding business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dog kennel business you are operating and the status. For example, are you a startup, do you have a dog kennel business that you would like to grow, or are you operating dog kennel businesses in multiple cities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dog kennel industry. Discuss the type of dog kennel business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of dog kennel business you are operating.

For example, you might operate one of the following types of dog kennel businesses:

• Overnight boarding : this type of dog kennel business offers overnight care for pets, including accommodation, food and exercise.
• Day care: this type of business offers daytime care for pets, typically provided for a group of dogs with playtime and socialization opportunities.
• Luxury boarding: this type of dog kennel is commonly called a “pet hotel,” and offers premium amenities such as luxury accommodations with premium bedding, TVs, pools, etc..

In addition to explaining the type of dog kennel business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dog kennel industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the dog kennel industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dog kennel business plan:

• How big is the dog kennel industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your dog kennel business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your pet boarding business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: Millennials, Generation X, and Baby Boomers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dog kennel business you operate. Clearly, Millennials would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most dog kennel businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Dog Kennel Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other dog kennel businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes freelance pet sitters, or pet owners who opt to take their pets on trips. You need to mention such competition as well.

With regards to direct competition, you want to describe the other dog kennel businesses with which you compete. Most likely, your direct competitors will be dog kennels located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of pets do they accept?
• What tiers of services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better accommodation or unique services?
• Will you accept pets that your competitors don’t accept?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dog kennel business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of dog kennel company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to dog kennel, will you provide training, grooming, or any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your dog kennel company. Document your location and mention how the location will impact your success. For example, is your dog kennel located on a large property with plenty of outdoor space, or is it centrally located in a neighborhood, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your dog kennel marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dog kennel business, including cleaning crates, feeding animals, walking animals, supervising playtime, administering medications, etc..

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to board your 100 th dog, or when you hope to reach $X in revenue. It could also be when you expect to expand your dog kennel business to a new city.  

Management Team

To demonstrate your dog kennel business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing dog kennel businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing kennels or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you board 20 pets at a time, or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your dog kennel business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dog kennel business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease or blueprints of the kennel layout.  

Putting together a business plan for your dog kennel business is a worthwhile endeavor. If you follow the template above, starting a kennel business plan will be quick and easy. You will really understand the dog kennel industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dog kennel business.  

Dog Kennel Business Plan FAQs

What is the easiest way to complete my dog kennel business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Dog Kennel Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dog kennel business you are operating and the status; for example, are you a startup, do you have a dog kennel business that you would like to grow, or are you operating a chain of dog kennel businesses?

Don’t you wish there was a faster, easier way to finish your Dog Kennel business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Dog and Cat Kennel Business Plan

Start your own dog and cat kennel business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

Noah’s Arf is a full-service animal care facility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet care, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment which respects diversity, ideas, and hard work.

The timing is right for starting this new venture. Animals are playing a larger role in our lives, and working people are choosing to provide them with a good life. Loving families with active pets and an active conscience are in search of better lives for their pets and peace of mind for themselves, causing busy animal lovers to flock to an ever-growing number of animal day care facilities across the nation. For customer convenience, in addition to day care, Noah’s Arf will include overnight care, in-home care, wash your own, pet grooming, animal behavior, pet portraits, gift and pet specialty products, 24 hour service, and special requests, all at one facility.

Kris Price, owner, has worked at a high paced, customer service oriented profession at a growing company for twenty-three years. She has earned the respect of her colleagues through hard work and dedication. Her daughter is a graduate from veterinarian technical college and will join the staff in the fall of Year 1. Kris cares for pets of friends often, and at any given time there have been one or more animals living in her home. From business colleagues to friends surveyed, Kris has what it takes to make this venture extremely successful. She will count on her reputation to exceed expectations while continuously establishing an active client base.

To achieve our objectives, Noah’s Arf is seeking a long-term commercial loan. This loan will be paid back from the cash flow of the business within seven years, collateralized by the assets of the company, backed by personal integrity, experience and a contractual guarantee from the owner. Start-up costs will be used to purchase fixed assets, supplies, advertising, and opening cash on hand.

1.1 Objectives

• Monthly sales increasing steadily throughout FY 1.
• Gross margin higher than 50% on pet products.
• Full capacity by year end FY 2.
• Expansion of services by FY 3.

1.2 Mission

To provide excellent animal care in a pet friendly atmosphere while ensuring our customers, both pet and owner, receive excellent service in a playful safe environment.

1.3 Keys to Success

The keys to success in our business are:

• Superior Customer Service : 24 hour high-quality care and service.
• Environment : provide a clean, upscale, odor free, enjoyable environment conducive to giving professional trusting service.
• Convenience : offering clients a wide range of services in one environment.
• Location : provide an easily accessible location for customer convenience.
• Reputation : credibility, integrity, and 100% dedication from 23+ years employment at current workplace.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Noah’s Arf is a new company that will provide high-level animal care and customer service in the following categories:

• Overnight care.
• In-home care.
• Wash your own pet.
• Pet grooming.
• Animal behavior classes.
• Pet portraits.
• Special events.
• Special requests.
• 24 hour service.

What will set Noah’s Arf apart from the competition is our commitment to provide these services in one convenient location that is not limited to dogs and cats.

2.1 Company Ownership

Noah’s Arf will be created as a Oregon Limited Liability Company (LLC) based in Multnomah County, privately owned by its principal operator.

2.2 Start-up Summary

Total start-up requirements include legal costs, logo design, stationery and related expenses. The start-up costs are to be financed partially by the direct owner investment and long-term loan financing. The details are included in the following table and chart.

2.3 Company Locations and Facilities

This facility will be established in an upscale, growing area in Northwest Portland described as the Pearl District. We will service the growing condominium area, the West Hills area, while capturing the Beaverton area for those customers coming into the Downtown Portland and airport areas. The facility is zoned EXD, which will allow day and overnight care.

Products and Services

Noah’s Arf wants to set itself apart from other animal service facilities that may offer only one or two types of services. While talking to several pet owners, I have come to realize they desire the services I am proposing, but are frustrated because they must go to several different businesses. The focus of Noah’s Arf is day care and overnight care. However, the services we provide will be above and beyond what our competition can offer.

Our business atmosphere will be clean, friendly and upscale where customers will be comfortable leaving their pets. We will offer a personal touch, such as birthday cards and a daily report card for each pet that is registered with Noah’s Arf.

Our business will offer 24 hour service, a unique concept in this type of industry.

3.1 Product and Service Description

Noah’s Arf will be considered an upscale, full-service animal care facility. We will offer a wide range of services, not limited to dogs or cats. Services are as follows:

• Overnight Care : Leave your pet for as long as necessary for 24 hour care and attention. 26 large dog runs and eight kitty condos.
• Day Care : Provide 3,000 sq. ft. for a fun, safe atmosphere for pets to spend the day exercising and enjoying the company of other pets.
• In-home Animal Care : Staff will go to homes to feed, walk, play, and check on pets as often as requested. Mail will be picked up and plants watered if requested.
• Wash Your Own Pet : Provide four tubs, brushes, environmentally safe shampoo, dryers and aprons for clients who bring their pets in to wash.
• Pet Grooming : Provide on-site professional pet grooming services.
• Animal Behavior Courses : Provide certified animal training courses for the beginner, intermediate, and advanced.
• Pet Portraits : On-site portrait opportunities.
• Gift Shop : Provide specialty pet-related gifts and products.
• Special Events : Coordinate pet birthday parties or any other special occasions on-site or at a location of choice.
• Special Requests : Provide service for pets with special needs including administering medication, assisting with recovery from surgery, handicaps, etc.

3.2 Competitive Comparison

The competition comes in several forms. There are several organizations that offer one or two services at their location.

Day care is a new business, offered currently only to dogs. There are eight dog day care facilities in the Portland area:

• Urban Fauna in Northwest.
• Lucky Dog Day Care in Tigard.
• Happy Go Lucky Dog Training and Playcare in N. E. Portland.
• Day Care for Doggy in N. E. Portland.
• Doggone Fun! in Tualatin/Sherwood.
• Kountry Kanine in Gresham.
• No Bonz About It N. E. in Portland.
• See Spot Play in S. E. Portland.

None of these facilities offer 24 hour care making it inconvenient for clients to pick up their pet by a specified time.

Noah’s Arf will service all domestic animals within reason. We will not be limited to dogs only.

There are seven wash your own dog facilities in the Portland area:

• Beauty For the Beast in N. E. Portland.
• Rub-A-Dub Dog Wash in S. E. Portland.
• The Dog Wash in Beaverton.
• Bowsers Bath in Tigard.
• Connie’s U Wash Dog Wash.
• Aqua Dog in Beaverton.
• Pups & Cups in N. E. Portland.

There are 73 grooming and boarding combined facilities and 18 dog training and obedience combined facilities in the Portland area. Noah’s Arf offers complete and total services at one location. One-stop high-quality pet care for customer convenience.

3.3 Sales Literature

This business will begin with a general corporate brochure establishing offered services. This brochure will be developed as part of the start-up expenses and distributed to large businesses, restaurants, local veterinarians, pet stores, real estate agencies, fire departments, The Humane Society, and the Washington Park Zoo. There will be a direct mailing to registered pet owners and a website created.

Literature and mailing for the initial market forums will be very important, with the need to establish a high-quality look and feel in order to create a trusting sense of professionalism.

3.4 Technology

Noah’s Arf will maintain the latest Windows and Internet capabilities including complete email capabilities on the Internet to work directly with clients for reservations, purchasing products online, asking questions, providing information, etc., as well as a Web page will provide information and maximum exposure of available services.

3.5 Future Products and Services

ONE YEAR GROWTH PLAN

• Veterinarian technician on staff to administer vaccinations on specified days and tend to any unforeseen emergencies.
• Internet access to watch your pet online.
• Monthly newsletter.
• Weekly play hour.
• Espresso and juice bar.
• Expand the number of overnight kennels by 10.
• Mobil pet wash–will go to pet owners home to wash their pets.
• Sell and distribute gifts and products online.
• Add an exercise pool.
• Combine facility with a local veterinarian.

Market Analysis Summary how to do a market analysis for your business plan.">

Noah’s Arf will focus on dual-income, traveling professional families with hectic schedules. Those trying to strike a balance between the demands of their careers, personal lives and their pets. Our most important group of customers are those who do not have as much time as they desire to invest in their pets and are willing to seek additional help regardless of costs.

Two years ago, doggie day care did not exist in Portland. Today, there are eight such centers complete with entrance requirements and waiting lists.

4.1 Target Market Segment Strategy

We will not be successful waiting for the customer to come to us. Instead, we must focus on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future.

Therefore, our focus and marketing message will be the services offered. We will develop our message, communicate it, and fulfill our commitment to excellence.

4.2 Market Needs

Our target customers are pet owners, not restricted to only one pet per household. They are working professionals that need reliable, trusting and convenient pet care available to them to keep up with the demands of their hectic schedules. There is a need for one-stop convenience.

4.2.1 Market Trends

Today’s trend consists of professionals having their families later in life or deciding not to have children at all. Pet owners are increasingly treating their pets as they would their children. Pets aren’t just part of the family anymore. In some cases they are the family. They are willing to invest dollars to have them cared for in an environment that would mirror their home surroundings.

Another important workplace trend is working longer hours and more days. There is also the traveling professional. Professionals are looking for help to care for their pets in a loving playful daycare. There is a need to have pets cared for over long periods of time while their owners are away on business trips. Downtown and condominium living has also become very popular for professionals. This creates the need to provide a daily exercise and a playful environment for their pets.

In 1998, the amount of money Americans spend on dog food totaled $5.9 billion. America’s hottest new publication is The Bark , a monthly publication for dog owners. Portland has their own publication, Dog Nose News . Hotel chains are encouraging pet owners to bring their pets to stay in their hotels.

4.2.2 Market Growth

The benefits of sharing our lives with our pets offers owners affection, companionship and security. For busy families, professionals and single pet owners, Noah’s Arf offers a peace of mind alternative to leaving their pets home alone. Over 350,000 Portland Metro households have dogs, according to the Dog Nose News . The nation’s 58 million pet owners spent an estimated 22.7 billion on their pets in 1999 according to the Pet Industry Joint Advisory Council.

A 1998 American Animal Hospital Association survey of pet owners who took their animals to a vet, found that nearly one-third said they spend more time with their pets than with their friends. Animals are playing a larger role in our lives and working people are choosing to provide them with a good life, according to the director of community programs at the San Francisco Society for the Prevention of Cruelty to Animals.

Pet owners can be confident that their pets are in the best of hands at Noah’s Arf. Pets can socialize with buddies, revel in attention from expert care givers, and enjoy play activities.

4.3 Service Business Analysis

The animal care service industry consists of many small individual facilities. Noah’s Arf direction is to establish itself as a full-service, 24-hour facility, creating customer convenience.

4.3.1 Business Participants

The animal care industry is made up of many small participants that are function-specific. These businesses offer one or two services. There are no businesses that offer full care, including day care, overnight care and in-home care for 24 hours a day. Current facilities have limited hours, causing a great inconvenience for the customer. Noah’s Arf will change these trends and offer “one stop convenience” for all their pet needs.

Strategy and Implementation Summary

Emphasize Customer Service

Noah’s Arf will differentiate themselves from other animal care facilities. We will establish our business offering as a clear and viable alternative for our target market.

Build a Relationship-Oriented Business

Build long-term relationships with clients, not just an occasional visit. Let them become dependent on Noah’s Arf to help out in many situations. Make them understand the value of the relationship.

Focus on Target Markets

We need to focus our offerings on the busy professionals, who want to save time to enjoy convenience, multiple services, and total satisfaction of services.

Differentiate and Fulfill the Promise

We can’t just market and sell service and products, we must actually deliver as well. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have.

5.1 Competitive Edge

Noah’s Arf starts with a critical competitive edge: There is no competitor that can claim several multiple services, 24 hour care, and customer convenience at one location.

5.1.1 Pricing Strategy

Noah’s Arf will be priced at the upper edge of what the market will bear, competing with similar types of services in the area.

5.1.2 Promotion Strategy

We will host an open house with a business card drawing for one free service. We will offer discounts after a specified number of visits for the first six months to establish a client base.

• 10 wash your own = one free day visit gift certificate.
• 10 day care visits = one free overnight visit gift certificate.
• 10 overnight visits = one free wash your own gift certificate.
• 20 visits = $10.00 discount.
• Three referrals = one free day care visit gift certificate.
• Monthly business card drawing = one free visit.
• Create specified packages = one day, one night, one wash for a special discount price.
• Multiple pets from the same family = family discount rate.
• Use promotional items such as frisbees, collars, coffee mugs, etc. with Noah’s Arf logo imprinted.

5.1.3 Marketing Strategy

Our marketing strategy is a simple one: satisfied customers are our best marketing tool. When a customer leaves our business with a happy pet knowing that it has had a fulfilled day, our name and service will stand on its own. We have talked with many friends, and associates who are excited about our plans and are anxious to use our services.

In addition, we will distribute advertising brochures to large businesses for bulletin boards, (Nike, Adidas, Columbia Sportswear, Fred Meyer, Epson, Intel, Planar, etc.) offering a 10% discount for a limited time to build a client base.

Local TV news shows (AM Northwest, Good Day Oregon) will be contacted to feature our business as a new service to the community. Direct mail will be sent to registered pet owners in the Portland Metro area. Brochures will be distributed to hotels, restaurants, condominiums, pet stores, coffee shops, Washington Park Zoo, local veterinarians, etc. Create a Noah’s Arf Web Page. Advertise in the Oregonian, Willamette Weekly, Portland Tribune, and Dog Nose News newspapers.

5.2 Sales Forecast

The following table and charts present the sales forecast for Noah’s Arf.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Noah’s Arf will be organized and managed in a creative, innovative fashion to generate very high levels of customer satisfaction. We will create a working climate conducive to a high degree of personal development and satisfaction for employees.

A policy manual will be developed and implemented. Job descriptions will be developed to identify necessary competencies and skill sets. Team oriented professionals with common goals will be hired.

We will conduct weekly staff meetings to discuss ideas, suggestions, and operations. An annual motivational seminar will be held and we will develop an employee recognition program. As the business grows, the company will offer an employee benefit package to include health and vacation benefits for everyone.

6.1 Personnel Plan

The personnel plan will be as follows:

• One manager to oversee and fill-in for all areas.
• Two front desk reception to greet customers, receive payments for services/products, set appointments, answer phones, check-in pets, distribute wash your own supplies and maintain files of clients with data entry.
• Four playground supervisors will feed and water pets, keep area clean, walk and exercise, collect pets at check-out time. Two will be on staff full time and two will work part time.

Contract Employees:

• One pet groomer.
• One behavioral trainer.

In the first year, assumptions are that there will be only one receptionist, four playground supervisors, and the manager will serve as part time receptionist and night personal until the business can build. The groomer and trainer will work on contract. In the second year, a second receptionist, two playground supervisors and a groomer will be added to the payroll.

6.2 Management Team

Kris Price: Owner and Operations Manager

Nike, Inc. – 1979 to present:

***Owner resume has been omitted for confidentiality.***

Classes and Seminars:

Financial Plan investor-ready personnel plan .">

The following is Noah’s Arf’s financial plan.

7.1 Important Assumptions

The following table summarizes key financial assumptions, including payment for services in cash or credit card. We assume fast-growth and large demands in this new specialized service.

7.2 Key Financial Indicators

The benchmark comparison chart highlights our ambitious plan. We feel this is a new fast growing service offered to the community. The opportunity to expand services is endless.

7.3 Break-even Analysis

For our break-even analysis, we assume monthly costs which include our full payroll, rent, and utilities, and an estimation of other running expenses.

7.4 Projected Profit and Loss

Month-by-month forecasts for profit and loss are included in the appendix.

7.5 Projected Cash Flow

The following chart and table show the project cash flow for Noah’s Arf.

7.6 Projected Balance Sheet

The Projected Balance Sheet is quite solid. We do not project any real trouble meeting our debt obligations–as long as we can achieve our specific objectives.

7.7 Business Ratios

The table follows with our main business ratios. We intend to improve gross margins and inventory turnover. Industry profile ratios based on the Standard Industrial Classification (SIC) code 0752, Animal Specialty Services, nec., are shown for comparison.

Tax Season Savings

Get 40% off LivePlan

The #1 rated business plan software

Transform Tax Season into Growth Season

Discover the world’s #1 plan building software

• Adoptions (facebook)

The Hotel for Dogs & Cats Rescue and Adoption Service.

All of our staff are volunteers who dedicate their hearts and time to saving the wonderful animals you will find on our site.  Because of their assistance and yours, each puppy, kitten, dog, and cat you see here has a chance at the happiness they deserve.

We love doing our part to unite animals in need with loving forever-homes. As you browse our pet-guests, please consider making a donation to help us continue to care for abandoned pets.

We invite you to stop by our hotel to see who may be waiting for your blessings and love.

• Share full article

For more audio journalism and storytelling, download New York Times Audio , a new iOS app available for news subscribers.

The Newest Tech Start-Up Billionaire? Donald Trump.

Trump media, which went public this week, attracted a frenzy of interest on its first day of trading..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “The New York Times,” I’m Michael Barbaro. This is “The Daily.”

[THEME MUSIC]

Over the past few years, Donald Trump’s social media company Truth Social was dismissed as a money-losing boondoggle. Today, Matthew Goldstein on how over the past few days, it somehow became a publicly traded company worth billions of dollars.

It’s Thursday, March 28.

Matthew, thank you for coming on “The Daily”-

Thank you for having me.

— your debut.

Do you go by Matt?

I go by Matt. I go by Matt.

Matt. You’re a Matthew —

Because my mother likes me using — when I first started out, my mom says, I named you Matthew. You should use Matthew for your by-line. Because I initially did use Matt, and then she —

She caught it?

This is literally the tale of the —

Yeah, right.

The Jewish mother.

Yes, yes, the way all journalism sort of starts. Why did you go into journalism to begin with, though?

Right, you could have been a doctor. Here we are. At least use my name. OK, so, Matt, I wonder if we could start by having you tell us the current market value of this new publicly traded company, Donald Trump’s social media business.

OK, so as we sit here —

11:26 AM on Wednesday.

— on Wednesday, it’s trading right now for around $65 a share. If you work that out, it’s worth about $8 billion.

That’s huge.

That is huge. I think it’s bigger than “The New York Times,” actually.

I think “The New York Times” is like around $7 billion.

It’s bigger than a lot of companies, which is crazy when you think about it.

Yeah. And what is Donald Trump’s personal stake in that, and what is that now worth?

OK, so he owns 79 million shares. So roughly doing the math, and this changes, it somewheres around $5.6 billion. It’s been going up sometimes as high as even $6 billion.

That’s extraordinary.

That is extraordinary. Because if you believe what Forbes had said last fall, he was worth about $2.6 billion. So he’s more than doubled his net worth in basically the last few days with Trump Media.

Wow. And not a moment too soon, right? Because as we’ve talked about on the show, Trump owes about every last cent of cash he has — I think it’s an estimated $500 million or so — to various courts, and this would be very auspicious timing to suddenly have an extra $5 billion in his life.

It’s a critical lifeline for him right now. There of course, are limitations to how he can tap that money, but I think also it should not be understated, it’s a huge bragging point for him, which he likes to go out and talk about being the most successful businessman on the planet.

He can say, look, I built a company that’s worth $7 billion overnight. Where have you done that, Joe Biden?

Or where have you done that pretty much almost anyone other than a very select, rarefied group of tech startups?

Absolutely.

So tell us the story of how this company, which I think a lot of people candidly dismissed from the beginning as Trump’s little kind of renegade corner of the internet somehow became this, a real financial behemoth in a way. What is that story?

So you have to go back to January 2021. Trump is kicked off of what was then Twitter after the January 6 riots at the Capitol.

And not just Twitter, right? Facebook, Instagram.

Yeah, he was kicked off everything, but Twitter was really where he had lived, as we all knew.

Right. Tens of millions of followers.

Tens of millions. So Trump is at this low point. He’s out of the White House. He’s sort of down there at Mar-a-Lago. And all of a sudden, a blast from the past.

[MUSIC PLAYING]

He gets approached by these two guys who had been contestants on his old reality show, “The Apprentice.”

and their names are Andy Litinsky and Wes Moss.

I’m no dummy.

No, I know.

They’re not particularly notable or famous people. I don’t know if the word is “star” is on the show.

To be perfectly honest, I want to see Mr. Trump as much as possible.

Litinsky was a really young guy.

I toast to the men dominating the women.

Wes Moss came out as almost like a frat boy type of character.

Andy, you’re fired. Wes, you’re fired also.

And they weren’t particularly successful, but they go to Trump.

And what exactly is their pitch to him?

Their pitch is basically, forget about Twitter. Forget about all these other platforms. Create your own platform. Create your own social media company. It will be great. You won’t be censored. You can say whatever you want. All your followers will come here. We’ll make a lot of money. We’ll be huge.

What was Trump’s response?

Well, he’s intrigued, but he never really totally commits to anything. At that point, Trump is sort of taking a back seat on it. He’s basically agreeing to lend his name if nothing else.

They sign an agreement that they’re going to go out and pitch the deal. And “The Apprentice” guys know that they’re going to need a lot of money to get this company off the ground. But they’re not going to be able to turn to traditional Wall Street sources because Trump at this point —

Is kind of toxic.

Yeah, he’s a toxic guy. So the solution for “The Apprentice” guys to raise this money was to do something called a SPAC, which is these companies that have come into vogue during the pandemic. They’re basically shell companies that go public, raise hundreds of million from investors. And essentially their sole purpose is to go out and look for another company to buy.

It’s basically money in a bank account that’s just sitting there to be transferred over to the private company that you buy. So for the private company that ends up merging, it’s a great deal because they get tons of cash where they had nothing the day before. And the other advantage of a deal with a SPAC is that beyond the cash, the private company becomes a public company, and that gives it the ability to sell stock to investors and go out and raise more money that way.

And then through that merger, eventually the two companies coming together, the company that Trump is going to be ostensibly heading, that social media company would get everything the SPAC had raised from investors. So all that cash is going to come flooding into the company “The Apprentice” guys envision.

So if I’m understanding this plan correctly, “The Apprentice” guys envision a plan where they go off, they find a SPAC that has raised a bunch of money, and eventually it will merge with the Trump social media company they envision building. And when that marriage is consummated, their work will be over and they will hopefully have a lot of money.

Basically, that’s exactly what their goal was. Yeah. So “The Apprentice” guys are out there in the market looking for a SPAC. But given the lack of really any kind of business plan, they don’t go to the top flight guys out there. They end up at the bottom of the barrel.

And so they end up with essentially a very no name sounding SPAC called Digital World Acquisition Corporation. Digital World has its IPO in September of 2021, raises $300 million. Lo and behold, like a month after, a press release comes out late at night. Donald Trump and Trump Media are merging with Digital World Acquisition Corp

I remember people pinging me, is this a joke? Because most people I’m sure had never heard of Digital World. And even more people had no idea that Trump was even doing a social media company. Because while all this is going on and they’re trying to put a deal together, the social media platform that will become Truth Social hasn’t even launched, and it won’t do so for months later.

But there’s trouble right away. The Securities Exchange Commission comes in and announces it’s opened an investigation into how this deal came together, looking into whether Digital World violated securities laws by engaging in merger talks ahead of time, which technically isn’t kosher in the way SPACs are supposed to work. But this investigation just drags on and on and on, and it’s going to delay everything.

So this is turning out to be a pretty big mess.

Very big mess. It looks like this deal’s never going to happen. And finally, when they launch Truth Social in early 2022, it’s a little bit of a joke. It’s like this sort of very early version of Twitter when it’s sort of clunky.

How clunky? You were on it?

Yeah, I actually think I was one of the first people to get in, which I thought was sort of funny because I said I was from “The New York Times.” They actually verified me.

There was very little traffic. It was almost like you’d post something and you could literally hear the crickets.

Trump never posted for three months.

Trump never posted on Truth Social the site that exists for his —

And I remember writing a story and you couldn’t get an answer from them, why is he not posting?

Perhaps because he has his own doubts.

And also wasn’t a place — no one was there. I mean, they had a few million users. There’s a few million dollars in advertising on Truth Social, a lot of them the equivalent of almost late night TV advertising that you would see. It’s losing tons of money, which is in fairness, it’s not unusual for a startup company to lose money, but it was not clear where it was ever going to make money and where the money was going to come in.

And we’re looking at this thing, is it even going to happen? Your deal is in trouble because of regulators. And also the company is in trouble because there’s just nothing there. So everyone, I think for the most part, sort of counts this thing out. For them it was a desperate situation.

And then last summer, a bunch of things started to go right all of a sudden for Trump Media. And it really started to raise the prospects that this deal actually could happen.

We’ll be right back.

So Matt, how is it that things start to turn around for this real mess of a social media company that Donald Trump has founded?

OK, so the single biggest thing was last summer, the SEC settles its investigation with Digital World, with the SPAC that it was merging with. And that basically at that point clears the gates for them to start to really move forward with the merger.

What kind of settlement was it?

They had to pay $18 million, and they had to rewrite all their disclosures to make it consistent to reveal all the early talks they had had with Trump Media.

The other thing is Elon Musk buys Twitter, now X. And one of the first things he does is he says, Trump, you can come back. Start posting again. We want you. We love you. Everyone thinks Trump’s going to do that. But then he stays.

He continues the post on Truth Social, and it’s clear he’s sticking with his own platform. And if anything, he starts ramping up his postings on Truth Social, and they become increasingly, as we with the way Trump is, bombastic, inflammatory, attacking all the judges and all the cases going on, the prosecutors, political opponents. And he’s been doing it with increasing frequency.

And this is a key ingredient of last summer’s turnaround, because it’s clear at this point Trump is sticking with Truth Social. He’s not going anywhere. He’s leaning into it, and it’s become his platform.

But we shouldn’t lose sight that may be the most important thing is the loyalty of shareholders. And I’m not talking about big hedge funds, big institutions, wealthy people. I’m talking about ordinary Trump supporters, many of them who are posters on Truth Social and happen to be stockholders of this cash-rich SPAC that’s eventually going to merge with Trump Media. And they’re the ones who have kept this thing going to some degree.

As investors.

As investors. Because there were many points where the SPAC deal itself could have just failed. But they really want to make sure this company succeeds. It’s almost like a religious kind of thing for some of them. And I can tell you, one guy has been very vocal is actually sort of a Christian minister.

Good evening, DWAC stock.

He has his own streaming video show on Rumble, which he called DWAC Live, named after the shares.

Lord we ask in the name of Jesus, that you help the executives finish this strong and that you protect them from all the forces that would try to stop the merger and —

They talk about the stock and the merger, and it’s got his own following.

Just all show up at Mar-a-Lago, knock on the door and be like, hey, President Trump, we’d like to come party with you because we all own little bits of your company and we love you. Let’s just check on the price one more time before we head out for the night.

So in some way, Trump really owes a lot to his small shareholders who made this possible. Because if it wasn’t for them, there would be no merger.

And when they talk to you about why they have bought shares in this business, in this SPAC, even when it’s at its least successful and most imperiled, how do they talk about why it’s worth their hard earned money?

First of all, they view they’re building something. And they’ve all believed that, right or wrong, whatever you may think about it, that Truth Social is free from censorship, that it allows Trump and others to say what they want. And they really believe that as the founding principles, they’re the original owners essentially going to be of this company, and they’re helping it flourish and build.

So this has become a real personal thing for a lot of them, more so than I think I’ve ever seen with any other publicly traded company before.

So the folks who are investing in this SPAC, anticipating it will eventually get together with Truth Social, and who, as you have just said, sustained this through its darkest chapter, they aren’t really there because they see this as a highly profitable business. You just said, Matt, that it was losing money.

They’re doing it as a statement and I guess a measure of their fervor for Trump, for the movement he represents. Buying the stock is a way for them to put their money where their mouth is when it comes to MAGA.

Right, right. For them, this is about supporting Trump and supporting this company, which they view as critically important n keeping its message out there alive.

So, Matt, I think that more or less brings us to this week, when this turnaround you’re describing results in this crazy takeoff of the stock price. But just walk us through the mechanics of it.

What happened was there’s the shareholder vote. And the way it works is Digital World shareholders have to vote to approve the merger with Trump Media. It was at this point it was a foregone conclusion. But it’s a vote, so you never know what’s going to happen, though. And they get the vote on Friday. It’s overwhelming. I think it was 29 million shares voted in favor, and 200,000 voted against. I mean, you just don’t see that.

A landslide.

A landslide. Yes, like an electoral landslide. So the deal goes through. On Monday, the deal is actually closed, and we have our first day of trading on Tuesday of this week.

Ticker symbol DJT.

Donald John Donald.

Donald J Trump.

Former President Donald Trump’s newly merged social media company has begun trading, and shares are soaring.

It opens for trading at around $40 something a share.

More than 6.5 million shares in Trump Media had changed hands by 9:50 this morning.

They have to actually halt trading briefly because the volume, the level of trading is off the charts in the stock.

And currently you take a look at where shares are, they’re up about 40 percent.

At one point, it reaches $70 a share.

This is the highest profile SPAC we’ve seen in quite a while.

Really, I’d say ever, Katie. I mean —

And on the end of trading on Tuesday, it closes around $60 or so. And that’s how we get this $7, $8 billion valuation for the company and the paper gain of $5.6 billion —

But for now, quote, unquote, “DJT” is the mother of all meme stocks, with the stock up 32 percent up, as much as 58 percent today, hard to disagree.

I just want to make sure I understand why this company is now valued so highly. And I guess what I’m really getting at is, is there an actual business case for it, given what folks in your calling would describe as the fundamentals of the business? Or is this just a measure of these Trump-supporting investors’ deep affinity for him? Is this basically a bubble, or is there maybe a true financial justification that can be laid out here?

OK, so if we go pure fundamentals, it’s crazy. This company is not a $7 or $8 billion company. It had $3.3 million in revenues for the first nine months of last year. It lost about $49 million.

Yeah, that is not the makings of an $8 billion valuation company.

No, no, no. I mean, the one good thing it got going, it got $300 million in cash from this merger. Not for Trump, for the company. So that’s good. They can use that cash to go out and buy something, bring in more people, hire influencers on Truth Social.

But even then, they have 10 million downloads of Truth Social. I mean, Twitter is what, like hundreds of millions of users? I’m sorry, X has hundreds millions of users. Where’s it going to go for that kind of growth to justify that?

But this is what Wall Street is. I mean, we call them our meme stocks. They’re fantasy stocks. They take on a life of their own. We had this during the pandemic with GameStop and AMC. The shares run up to ridiculous levels, driven largely by retail investors.

And just to remind people, those were stocks where retail investors were buying shares it felt like because they wanted to send a message, largely anti-establishment message, they were mad at a hedge fund that had shorted it in one case, I remember. They wanted to make a point. They wanted to stick it to the man.

Right. And also it becomes a self-fulfilling prophecy. It becomes a mania. Then others see this and get in because you feel like if you keep buying, it’s never going to fall. It’s never going to go down. And that can work for a while, but eventually gravity will always take hold at some part.

I’m not saying that Trump Media is going to collapse. But at some point, something will happen that will trigger the stock to sell off.

Right, it’s fragile.

It’s fragile, right. It’s not sustainable at this level. But when it’s happening, it’s hard for me or anyone to give you a rational reason, and that’s why there’s this old thing, irrational exuberance. It’s not necessarily unusual. It’s just that it’s unusual because you have a very loyal investor base to him personally that is driving a lot of these surges in the stock.

I’m really curious how Trump’s position in this presidential campaign factors into what you just described. Because it feels like this irrational exuberance has to be linked somewhat to the reality that he is the now lead candidate in the polls for re-election. But I’m curious what investors think about that, how they think his chances of becoming president with the financial health and future promise of this company.

It’s definitely, I think, going to be a barometer, actually, of Trump and his political fortunes. I mean just by way of example, the SPAC stock started to soar this year when Trump was on the verge of locking up the nomination. It was around the time DeSantis dropped out in New Hampshire.

The stock surged like 60 percent, 70 percent overnight. It was really because people were like, hey, Trump is going to be the nominee, and we’re going to be going forward.

But can you just explain that? What does one have to do with the other?

In theory, it doesn’t have anything to do with it. But it’s like a proxy for him.

It’s also the idea that as long as Trump is still politically viable, Trump Media is viable. Truth Social is viable.

And presumably a president 2.0 Trump is the best possible situation for this stock price.

If he wins, I think it probably will be a high watermark for the stock. And I would just think given the dynamic with the election right now, it’s hard to see the stock not continuing to rise at least until November.

OK. I want to turn now to Trump’s access to this very valuable stock at a time when, as we all know, he seems to need money. How and when could he tap into this money?

OK. So at the moment, he actually can’t.

He can’t. There’s what’s called a lockup, a restriction. It’s not just for him. It’s for any major shareholders. They can’t sell for six months. It’s actually not unusual in these kind of circumstances.

The logic is you don’t want important people to the company, important shareholders, to bolt as soon as the deal goes through.

But there are other ways you can get around that. One way is for the board. It’s a seven member board. They’re all loyalists, for the most part. They could allow him to sell shares early. I personally think that’s unlikely because it shows a lack of faith. Just like if he had jumped from Truth Social onto Twitter, this would be the same kind of message being sent.

What they could do is allow him to pledge those shares, meaning he can go out and get a loan, use it as collateral. The shares don’t get sold, but you’re giving them to some other like a bank or probably more likely a hedge fund. So that would be a way for him to monetize his stock without actually selling it.

So if Trump really wanted to, he could find a way working through this board of loyalists to tap into this money pretty quickly if he so chose to.

If he asked the board to do it, I think there’s probably a good chance the board would do it. But if he doesn’t really need the money that desperately, I think he probably won’t. And I think the board would be reluctant because it doesn’t really help anyone to have lots of stock coming out into the market. That only will probably depress the price of the shares.

And it doesn’t help to have the face of the company, the man whose initials are on the ticker, selling the stock because that suggests he doesn’t have a tremendous amount of faith in the business. And that might trigger a sell off, which would undermine the value of the rest of his stock. It’s a pretty bad cycle to start.

It’s a bad — right, that’s like the event that starts to send the sell off. And even at that point, even your most loyal shareholders may say, well, I don’t want to be left the last one holding the bag.

Right. I want to step way back for just a minute and think about the larger meaning of what has happened with Truth Social. I mean, I’ve covered a lot of Trump’s businesses through the years, investigated them when he was a candidate in 2016. And it really strikes me that of all the businesses he’s been in, real estate, casinos, Trump University, selling Trump steaks, Trump wine, whatever, those made money.

This, in some ways, feels like the least sound business of all, and yet it has made him the richest by far. That’s a little bit weird to wrap your head around. What does that tell you about the nature of Trump and these investors who believe in this?

It is weird. I’m not a politics reporter, but from a business perspective, this has given me a little bit better insight into his seemingly unending kind of popularity and support. There’s the old adage on Wall Street, never fall in love with a stock. But the reality is a lot of his shareholders here are in love with the stock. They have fallen in love with it, and they’re in love with him to a large extent.

And when you have that sort of mix there, it allows a stock to soar to unreal levels that we’re seeing now. And who knows where it goes from here? But for the moment, it’s clearly working for Mr. Trump.

Well, Matt, thank you very much.

When the stock market closed on Wednesday afternoon, shares of Trump’s new media company reached $66 a share, up 14 percent from the previous day. As of this morning, the company is worth $9.4 billion.

Here’s what else you need to know today. Authorities said that the six missing workers who were on the Francis Scott Key Bridge when it collapsed are now presumed dead. The workers were members of a construction crew who were repairing masonry and potholes when a massive container ship plowed into the bridge on Tuesday morning.

This is no ordinary bridge. This is one of the cathedrals of American infrastructure.

Experts say that rebuilding the bridge, which carried 30,000 vehicles a day, will probably take years and cost hundreds of millions of dollars, a reality acknowledged by the Secretary of Transportation Pete Buttigieg.

So the path to normalcy will not be easy. It will not be quick. It will not be inexpensive. But we will rebuild together.

And the first ever congestion pricing system in the United States crossed a major milestone on Wednesday when New York officially approved tolls for cars driving through the busiest sections of Manhattan. The system, modeled on those in London and Singapore, is designed to significantly reduce traffic and air pollution. The tolls, $15 for most passenger cars and as much as $36 for large trucks, are expected to raise $1 billion a year for mass transportation.

The new system could still be blocked by several lawsuits seeking to derail it. But if those cases fail, the tolls will begin in mid-June.

Today’s episode was produced by Will Reid, Mary Wilson, and Asthaa Chaturvedi. It was edited by Lexie Diao, contains original music by Marion Lozano and Dan Powell, and was engineered by Alyssa Moxley.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Michael Barbaro. See you tomorrow.

• April 5, 2024   •   29:11 An Engineering Experiment to Cool the Earth
• April 4, 2024   •   32:37 Israel’s Deadly Airstrike on the World Central Kitchen
• April 3, 2024   •   27:42 The Accidental Tax Cutter in Chief
• April 2, 2024   •   29:32 Kids Are Missing School at an Alarming Rate
• April 1, 2024   •   36:14 Ronna McDaniel, TV News and the Trump Problem
• March 29, 2024   •   48:42 Hamas Took Her, and Still Has Her Husband
• March 28, 2024   •   33:40 The Newest Tech Start-Up Billionaire? Donald Trump.
• March 27, 2024   •   28:06 Democrats’ Plan to Save the Republican House Speaker
• March 26, 2024   •   29:13 The United States vs. the iPhone
• March 25, 2024   •   25:59 A Terrorist Attack in Russia
• March 24, 2024   •   21:39 The Sunday Read: ‘My Goldendoodle Spent a Week at Some Luxury Dog ‘Hotels.’ I Tagged Along.’
• March 22, 2024   •   35:30 Chuck Schumer on His Campaign to Oust Israel’s Leader

Hosted by Michael Barbaro

Featuring Matthew Goldstein

Produced by Will Reid ,  Mary Wilson and Asthaa Chaturvedi

Edited by Lexie Diao

Original music by Marion Lozano and Dan Powell

Engineered by Alyssa Moxley

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music

Over the past few years, Donald Trump’s social media platform, Truth Social, has been dismissed as a money-losing boondoggle.

This week, that all changed. Matthew Goldstein, a New York Times business reporter, explains how its parent venture, Truth Media, became a publicly traded company worth billions of dollars.

On today’s episode

Matthew Goldstein , a New York Times business reporter.

Background reading

What to know about Trump Media’s high-flying stock debut .

Ethics experts say the publicly traded company could present a new way for foreign actors or others to influence Mr. Trump , if he is elected president.

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Matthew Goldstein covers Wall Street and white-collar crime and housing issues. More about Matthew Goldstein

Advertisement

• Find & Reserve
• Special Offers
• Meetings & Events
• Our Credit Cards
• About Marriott Bonvoy
• Careers at Marriott

Welcome to Manchester Marriott Hotel Piccadilly

Upscale hotel in manchester's vibrant piccadilly district.

Perfectly positioned just a stone's throw away from Piccadilly Train Station, Manchester Marriott Hotel Piccadilly proudly emerges as the city's leading 4-star destination following a significant multi-million-pound investment. Immerse yourself in one of our 338 our newly refurbished, spacious bedrooms & suites, featuring modern amenities and contemporary design. Elevate your meetings with state-of-the-art conference facilities boasting Clevertouch screen technology and Hybrid meeting capabilities. Indulge in a day of relaxation at our luxurious Elemis spa and embrace evenings filled with excitement in the vibrant Northern Quarter, mere moments from our doorstep. With unparalleled access to premier shopping, nightlife, and global business hubs, each moment is ripe with opportunity. Our iconic silhouette graces the skyline from Piccadilly Station to the Mancunian Way, seamlessly connecting you to major motorways for effortless travel to other cities across the UK and Manchester Airport.

Rooms & Suites

Rates vary by date & room type

FEATURED AMENITIES ON-SITE

Hotel information.

Check In: 3:00 pm

Check Out: 11:00 am

Minimum Age to Check In: 18

Smoke Free Property

Pets Not Allowed

No pets allowed - service animals only

On-Site Parking

Scottish Steak House

Relaxed and friendly environment with some of the best steaks in the area. Modern steak and grill restaurant with elements of local cuisine and seasonal items.

Order a coffee and work away using our complimentary wifi, stop for a quick bite of lunch and finish off your day with a glass of your favourite wine with friends or colleagues.

Harmony and Serenity Spa

Situated in the bustling city of Manchester, Manchester Piccadilly Hotel is the perfect escape to relax and unwind. Enjoy a range of ELEMIS treatments and wind down in the Thermal Suite.

Let Your Stay Take You Further

Broaden your experience with us, whether by deepening your knowledge of cocktails in our Greatroom or learning something new with Manchester United.

Food for Your Journey

Pick up a fresh snack on your way out or linger over a meal with us. From light bites to classics with a local twist, enjoy food that is familiar yet elevated beyond the expected.

Experience Marriott at Home

Bring thoughtfully chosen details from our home to yours, from our iconic Marriott Pillow to our bath and body collection.

Getting Here

Manchester marriott hotel piccadilly.

91 London Road, Manchester, England, United Kingdom, M1 2PG

Street Cars; fee: 40.00 GBP (one way) ;on request

Uber Ride; fee: 98.00 GBP (one way) ;reservation required

Bus Station:

Subway Station:

Piccadilly Gardens Tram Stop

Piccadilly Station Terminus

Train Station:

Property Details

Accepts: Apple Pay, Cash, Credit Cards

Contactless mobile payments

Concierge desk service

Property has elevators

Languages spoken by staff: English, French, German, Spanish, Polish

For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +44 161-272-3200

Accessible on-site parking

Service Animals are Welcome

Van Accessible on-site parking

Entrance to On-Site Spa is Accessible

Main Entrance is Accessible

Meeting Spaces are Accessible

On-Site Restaurants are Accessible

Room and Suites Access through the Interior Corridor

Accessible Vanities

Adjustable Height Hand-Held Shower Wand

Bathtub Grab Rails

Bathtub Seat

Closed Caption TV

Deadbolts on Guest Room and Suites Doors

Electronic Room Key

Guest Room and Suites Doors Self-Closing

Hearing Accessible Rooms and/or Kits

Lever Handles on Guest Room Doors

Lowered Deadbolts on Guest Room Doors

Lowered Electrical Outlets

Lowered Night Guards on Guest Room Doors

Lowered Viewports in Guest Room Doors

Mobility accessible rooms

Non-slip Grab Rails in the Bathroom

Roll-in Shower

Safety Chains and/or Latches on Guest Doors

TTY/TTD Compatible

Toilet Seat at Wheelchair Height - Toilet for Disabled

Viewports in Guest Room and Suites Doors

Carbon Footprint: 16.21 kg per room night

Guest Room Recycling

Frequently Asked Questions

The check-in time at Manchester Marriott Hotel Piccadilly is 3:00 pm and the check-out time is 11:00 am.

The pet policy at Manchester Marriott Hotel Piccadilly is:

Pets Not Allowed (No pets allowed - service animals only)

The parking options at Manchester Marriott Hotel Piccadilly are:

The property amenities at Manchester Marriott Hotel Piccadilly are:

Yes, Manchester Marriott Hotel Piccadilly has free Wi-Fi available to hotel guests.

Unlock your stay with the Marriott Bonvoy™ App

• Accommodations
• Experiences
• Meetings and Weddings

MANCHESTER MARRIOTT® HOTEL PICCADILLY

91 London Road,

Manchester, England, United Kingdom, M1 2PG

Top Destinations

Our company.

© 1996 – 2024 Marriott International, Inc. All rights reserved. Marriott Proprietary Information

Please select your preferred language

The americas, asia and oceania.

• Bahasa Indonesia

INTERNATIONAL

THE 10 BEST Resorts near Mos-Tour, Moscow

Resorts near mos-tour, property types, distance from, neighbourhoods, traveller rating, hotel class.

• Best Value Properties ranked using exclusive Tripadvisor data, including traveller ratings, confirmed availability from our partners, prices, booking popularity and location, as well as personal user preferences and recently viewed hotels.
• Traveller Ranked Highest rated hotels on Tripadvisor, based on traveller reviews.
• Distance from Mos-Tour See properties located closest to the place of interest first with confirmed availability for your dates from our partners.

331. Boutique-Hotel Mona

332. Arthurs Spa Hotel by Mercure

333. De’Lore Park Hotel Domodedovo

334. imperial park hotel & spa, 335. airhotel domodedovo, 336. maxima domodedovo airport hotel, 337. vatutinki health complex, 338. park-hotel morozovka, 339. armega, 340. ibis moscow domodedovo airport, 341. tulip inn sofrino park hotel, 342. benedict hotel&spa, 343. atlas park hotel, 344. yamskoy hotel, 345. krasnaya pakhra resort, 346. hotel diamant, 348. l'hotel, 349. sosnoviy bor, 350. kalipso hotel, 351. recreational complex bor, 352. velich country club, 354. tropicana park, 356. tatiana provence, 357. zvenigorod park hotel, 358. bogorodskoe boutique hotel, 359. apelsin hotel, 360. tulip inn sofrino park hotel.

• Magazine subscription
• Digital subscription
• Shop back issues
• K-nine news
• Read guest essays
• Submit an essay
• Charity Spotlight
• Find a store
• Submit Your Video

RELATED ARTICLES MORE FROM AUTHOR

Suspended sentence for Merseyside couple who let dog starve to death [Warning: upsetting images]

RSPCA hopeful new Welsh Government may pave the way to statutory powers

Housing Bill to protect renters with pets in Scotland

Leave a reply cancel reply, latest issue.