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How Nike Created and Implemented Successful Marketing Strategy powerpoint presentation slides Strategy CD

Gain valuable insights into Nikes exceptional marketing prowess with our comprehensive PowerPoint presentation, How Nike Created and Implemented Successful Marketing Strategies. This captivating analysis uncovers the key elements that have propelled Nike to its position as a global sports brand powerhouse. Delve into the power of emotional marketing, strategic product placements, collaborations, influencer marketing, and social media to grasp how Nike has forged deep connections with its target audience and built a remarkable brand image. Explore Nikes marketing mix, including product, price, promotion, and place strategies, to unravel the secrets behind their consistent success. Whether youre a marketer or an enthusiast, this presentation provides actionable lessons from Nikes triumphs that can be applied to your own marketing efforts. Download the Understanding Nikes Marketing Strategy PowerPoint presentation now and unlock the insights that will help you elevate your marketing game and achieve unparalleled success.

How Nike Created and Implemented Successful Marketing Strategy powerpoint presentation slides Strategy CD

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Enthrall your audience with this How Nike Created and Implemented Successful Marketing Strategy powerpoint presentation slides Strategy CD. Increase your presentation threshold by deploying this well-crafted template. It acts as a great communication tool due to its well-researched content. It also contains stylized icons, graphics, visuals etc, which make it an immediate attention-grabber. Comprising seventy four slides, this complete deck is all you need to get noticed. All the slides and their content can be altered to suit your unique business setting. Not only that, other components and graphics can also be modified to add personal touches to this prefabricated set.

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Slide 1 : This slide introduces How Nike Created and Implemented Successful Marketing Strategy. State your company name and begin. Slide 2 : This slide states Agenda of the presentation. Slide 3 : This slide shows Table of Content for the presentation. Slide 4 : This slide highlights title for topics that are to be covered next in the template. Slide 5 : This slide provides an overview of world's biggest manufacturer of footwear and sports equipment company Nike. Slide 6 : This slide presents Key brands operated under Nike. Slide 7 : This slide displays Elements of Nike marketing strategy for target audience. Slide 8 : This slide represents Analysis of segmentation targeting and positioning of Nike. Slide 9 : This slide showcases Market share analysis of Nike and competitors. Slide 10 : This slide shows Nike comparative analysis within industry. Slide 11 : This slide presents SWOT analysis of Nike brand. Slide 12 : This slide highlights title for topics that are to be covered next in the template. Slide 13 : This slide displays How Nike uses emotional marketing. Slide 14 : This slide represents Storytelling campaigns implemented by Nike. Slide 15 : This slide showcases How Nike selects its brand ambassadors. Slide 16 : This slide shows Using emotional marketing on social media channels. Slide 17 : This slide presents Case study- Nike’s ‘Black Lives Matter’ campaign. Slide 18 : This slide highlights title for topics that are to be covered next in the template. Slide 19 : This slide displays How Nike uses product placement. Slide 20 : This slide represents Product placement process implemented by Nike. Slide 21 : This slide showcases Product placement by sponsoring teams/sports. Slide 22 : This slide shows Product placement using celebrity endorsement. Slide 23 : This slide presents Case study- Nike’s ‘Breaking Bad’ product placement. Slide 24 : This slide highlights title for topics that are to be covered next in the template. Slide 25 : This slide displays Key elements of Nike’s influencer marketing. Slide 26 : This slide represents Using athletes for Nike’s influencer marketing strategy. Slide 27 : This slide showcases Using celebrities for Nike’s influencer marketing strategy. Slide 28 : This slide highlights title for topics that are to be covered next in the template. Slide 29 : This slide shows Understanding Nike's e-commerce brand strategy. Slide 30 : This slide presents Components of Nike’s e-commerce strategy. Slide 31 : This slide displays Features of Nike’s e-commerce website. Slide 32 : This slide represents Introduction to Nike’s loyalty program for customers. Slide 33 : This slide highlights title for topics that are to be covered next in the template. Slide 34 : This slide showcases Components of Nike’s social media marketing strategy. Slide 35 : This slide shows Overview of Nike's social media channels. Slide 36 : This slide presents Activities involved under Nike’s social media marketing strategy. Slide 37 : This slide highlights title for topics that are to be covered next in the template. Slide 38 : This slide displays How Nike uses collaboration marketing strategy. Slide 39 : This slide represents Nike’s brand collaboration strategy types. Slide 40 : This slide showcases Nike’s individual collaboration strategy types. Slide 41 : This slide shows Nike's charity collaborations for attracting audiences. Slide 42 : This slide showcases a case study highlighting how Nike leveraged the power of collaboration by launching its Air Jordan line with Michael Jordan. Slide 43 : This slide highlights title for topics that are to be covered next in the template. Slide 44 : This slide shows Overview of Nike marketing mix analysis. Slide 45 : This slide presents Product categories offered by Nike. Slide 46 : This slide displays Place aspect of Nike’s marketing mix. Slide 47 : This is another slide continuing Place aspect of Nike’s marketing mix. Slide 48 : This slide represents Pricing strategies implemented by Nike. Slide 49 : This slide showcases Promotional aspect of Nike’s marketing mix. Slide 50 : This slide shows Nike’s perceptual positioning map. Slide 51 : This slide highlights title for topics that are to be covered next in the template. Slide 52 : This slide presents Key takeaways from Nike’s marketing approach. Slide 53 : This slide displays Ways in which Nike influenced apparel industry. Slide 54 : This slide represents Integrated marketing communication strategy of Nike. Slide 55 : This slide showcases Brand identity prism of Nike group. Slide 56 : This slide shows Applying Nike marketing strategy to new brand. Slide 57 : This slide highlights title for topics that are to be covered next in the template. Slide 58 : This slide presents Nike’s technological advancements for future. Slide 59 : This slide displays Nike’s focus on achieving sustainability. Slide 60 : This slide represents Nike’s plan for tapping sneaker culture. Slide 61 : This slide contains all the icons used in this presentation. Slide 62 : This slide is titled as Additional Slides for moving forward. Slide 63 : This slide showcases How Nike uses influencer marketing. Slide 64 : This slide mentions various strategies that Nike uses to reach out to its target audiences to promote sales and conversions. Slide 65 : This slide shows Analysis of Nike’s direct-to-consumer sales. Slide 66 : This is About Us slide to show company specifications etc. Slide 67 : This is Our Mission slide with related imagery and text. Slide 68 : This is Our Goal slide. State your firm's goals here. Slide 69 : This slide presents Roadmap with additional textboxes. Slide 70 : This is Our Team slide with names and designation. Slide 71 : This slide shows Post It Notes. Post your important notes here. Slide 72 : This slide depicts Venn diagram with text boxes. Slide 73 : This slide provides 30 60 90 Days Plan with text boxes. Slide 74 : This is a Thank You slide with address, contact numbers and email address.

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How Nike Created and Implemented Successful Marketing Strategy powerpoint presentation slides Strategy CD

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The case is set in January 2020 and the case protagonist is John Donahoe, Nike's new CEO. Nike is the largest company worldwide in the athletic footwear, apparel, and equipment business. The case…

  • Length: 16 page(s)
  • Publication Date: Oct 26, 2019
  • Discipline: Strategy
  • Product #: MH0060-PDF-ENG

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The case is set in January 2020 and the case protagonist is John Donahoe, Nike's new CEO. Nike is the largest company worldwide in the athletic footwear, apparel, and equipment business. The case focuses on the challenges Donahoe faces as he attempts to drive Nike to the goal of $50 billion in annual revenues by 2021. The case focuses on Nike's competition, the convergence of technology with apparel and footwear, as well as the company's corporate social responsibility issues. Donahoe has to address internal as well as external challenges. Donahoe was appointed CEO at a time when the Oregon sports and apparel company faces a number of controversies, including when Nike-sponsored athletes were caught up in scandals; the ban of Alberto Salazar, Nike's top running coach amid doping allegations; as well as continued concerns about Nike's workplace culture after an internal employee survey leaked describing the company as run by a boys club that is hostile towards women. Nike faces tough competition in all of its market, as well as along the value chain. Rapid advances in mobile technology and the development of the Internet of Things (IoT) could fundamentally change the industry. Nike is also moving further into ecommerce to offset the "Amazon effect." The fast-growing Chinese market, moreover, may provide an avenue for needed future growth.

Oct 26, 2019

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Nike Case Study

Nike, formerly known as blue ribbon sports, is a multinational firm based in the united states. this is one of the greatest sports and fitness companies in the world. check this nike case study presentation to know more about nike. – powerpoint ppt presentation.

  • Assignment Prime
  • Nike, formerly known as Blue Ribbon Sports, is an American multinational corporation.
  • This is one of the worlds best sports and fitness companies.
  • Bill Bowerman and Phil Knight founded Nike on 24th January 1964
  • The first Nike store was opened in 1966 in Santa Monica of California.
  • It was in 1978 that the former name Blue Ribbon Sports was renamed to Nike which is in use till date.
  • Headquartered in Beaverton, Oregon, US, it has over 73,000 employees.
  • The operating income of Nike is 4.44 billion and the net income is 1.93 billion.
  • 1964 Nike was founded as Blue Ribbon Sports.
  • 1971 It was officially renamed to Nike Inc.
  • 1974 Nike waffle trainer shoe got patented.
  • 1980 Nike Shark was introduced.
  • 1988 Just do it slogan was coined.
  • 1990 First Niketown store was opened.
  • 1993 Reuse-a-Shoe program was launched.
  • 1996 Nike was named as the marketer of the year.
  • 2002 Nike bought surf apparel company Hurley International.
  • 2008 Introduced eco-friendly shoe- Air Jordan XX3
  • 2012 Becomes NFLs official on-field supplier
  • 2015 Nike signed a deal to become official apparel supplier of NBA
  • Mission Do everything possible to expand human potential.
  • Vision To bring inspiration and innovation to every athlete in the world.
  • Values Inspiration, innovation, every athlete in the world, authentic, connected, and distinctive.
  • Purpose To unite the world through sport to create a healthy planet, active communities and an equal playing field for all.
  • Motto For the athletes by the athletes.
  • Value of the brand
  • Bringing innovation in products
  • Cost-effective production process
  • Strong customer base
  • Its core product line caters to the majority of the market.
  • Retailers are a important factor.
  • Majorly known only for its footwear.
  • It is heavily reliant on the American market.
  • Opportunities
  • It has the potential to expand into other markets.
  • It has the potential to adopt sustainable practises.
  • It may be able to continue to create distinctive products.
  • It has a greater ability to sell directly to customers.
  • It has the potential to improve working conditions.
  • It can rely on fewer third-party vendors and retailers.
  • Counterfeits and duplicates continue to be a problem.
  • In the market, competition is very severe.
  • Budgets for marketing are continuing to rise.
  • Uncertainty in the economy can lead to serious problems.
  • US Policies
  • International Law
  • Threats in the market
  • High prices of products labour issues
  • Working conditions
  • Better lifestyle of people
  • Presence of brand in social media
  • Continuous innovation
  • Laws related to employment and consumers
  • Counterfeit products
  • Environmental
  • Change in the environment conditions
  • Expansion of environmental law
  • Don't worry if you've been assigned a Nike case study and are having trouble with it. Assignment Prime's experts are ready to assist you.
  • We have established a trusted brand in Australia, the UK, the US, and other countries for providing online assignment writing assistance over the last ten years, due to a team of highly experienced and skilled writers, editors, researchers, proofreaders, and quality analysts.
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Sustainability

Nike Considered: Getting Traction on Sustainability

Rebecca M. Henderson

Richard M. Locke

Christopher Lyddy

Jan 21, 2019

In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena.

Learning Objective

To explore the role of an index tool as a vehicle for making products more sustainable.

Appropriate for the Following Course(s)

sustainability, strategy

Nike Considered: Getting Traction on Sustainability 

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*An educator (non-watermarked) copy of this case is available only to individuals who hold teaching positions at academic institutions and want to use the case in a course.

nike case study ppt

How Nike uses design thinking to develop talent

How Nike uses design thinking to develop talent

Design isn’t just for products. Nike’s Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses design thinking to create a cutting-edge talent development program.   

At Nike, product design and innovation are at the core of the creative process, and our business is centred around putting ourselves in the shoes of our consumers. At its best, design is the perfect balance of form and function that “captivates at first glance”, as John Hoke, Nike’s vice president – global design, puts it. In an effort to extend Nike’s design aesthetic, we’ve applied a designer’s mindset to the execution of our talent development strategy. We’ve asked ourselves, what could it mean to put the employee at the centre as we design talent solutions in service of unleashing their full potential? As we approached this challenge, we focused on three big shifts in traditional learning and development thinking that are critical in developing leaders of growth…

Shift 1- From employees as workers, to employees as consumers

Nike’s mission – to bring inspiration and innovation to every athlete (if you have a body, you are an athlete) in the world – begins with employees. Our team is the spark behind innovation that shapes the future of sport, and our talent strategy centres around building global, capable diverse talent to fuel growth. That’s why we put employees and their needs at the centre of our talent strategy. This consumer mindset demands that we develop a deeper understanding of the employees we serve, to truly know what motivates and engages them. It is our north star – it reminds us that every effort we take to invest in our talent is to unleash their full potential.

Shift 2- From instructional designers to product and experience designers

As talent product and experience designers, we build empathy with our consumers – employees – to better understand their unmet needs; whether they are a financial analyst on their first day in a field office, a tenured retail manager eager to advance, or an executive transitioning into a complex and challenging role. We use this understanding as the fuel for a design brief that maps consumer insights with ideas. From there, prototyping and iterating solutions alongside the consumer begins by enrolling employees as co-designers. Inviting them into the process early not only builds a better product, it ensures we have champions who can demonstrate the value of the programme, from day one.

Shift 3- From programme evaluation to rapid prototyping

Gone are the days of smile sheets, post-programme surveys, and a narrow view of participant satisfaction as the sole evaluator of success. At Nike, we use a co-design evaluation process that is built to encourage deeper learning from the employees we serve. We mine the insights we receive and work with employees to create better experiences for those who will come next. We do this by collecting rich stories from our employees and comparing that narrative with what we learned from them earlier in the process. In practice, does their experience match our intent for them? These stories are used as a frame of reference as we meet with stakeholders and leaders to assess the impact of our design. From that, new outcomes or consumer needs emerge, and we begin the design process once again.

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Read more about Duke CE’s work on Design Thinking.

An adapted version of this article appeared on the Dialogue Review website . 

How Nike uses design thinking to develop talent isights

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NIKE CASE STUDY Natalja Kjaernested

Apr 03, 2019

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NIKE CASE STUDY Natalja Kjaernested.

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RELEVANT FACTS Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$19.014 billion in its fiscal year 2010, based in the United States.In 2010, it employed more than 34,000 people worldwide. Nike makes shoes, jerseys, shortsetc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, football (soccer), basketball, and cricket.

Nike’s problem According to Holmes, -“Nike tries to be green, but the company has some problems”. An environmental magazine complained about Nike Inc. because Nike’s plastic air pockets are used a strong greenhouse gas, SF6 - SULFUR HEXAFLOURIDE. When thousands of air pockets are broken, SF6 is emitted in the air.

Nike’s solutionNowadays, Nike is helping to stop global warming, one shoe at a time. By replacing SF6, the gas originally used to fill the air cushions in the soles of Nike shoes, with nitrogen, the company has avoided the release of millions of tons of CO2 equivalent.

It may seem like a little thing: the pocket of air in the bottom of an Air Max sneaker. But these pockets used to have a big impact on climate change. SF6, a greenhouse gas 22,200 times more powerful than carbon dioxide. Nike used the gas because it was dense and inert, initially without an awareness of how dangerous it was to the Earth’s climate.

STAKE HOLDERS • NIKE • CUSTOMERS • COMPETITORS • EMPLOYEES • MEDIA • ENTERPRISES INVOLVED IN SULFUR HEXAFLUORIDE (SF6) PRODUCTION • ENVIRONMENTAL ORGANIZATIONS

ETHICAL ISSUESWas it ethical to use SF6 for footwear production? Should footwear production have been cancelled as soon as the company became aware of the impact SF6 has on the Earth’s climate?Is it proved that SF6 is dangerousto the Earth’s climate?

LEGAL ISSUESUse of SF6Legal and ethical (because before 2006 SF6 wasn’t prohibited and the company did not know about the dangerous impact SF6 might have on the Eart’s climate)Illegal and unethical (in 2006 it was discovered that SF6 is dangerous andit wasprohibited for most applications, like in sport shoes, car tires, tennis balls and for double glazing )

TELEOLOGICAL/UTILITARIAN APROACHIf Nike removes SF6 or finds alternative WHO GAINS: WHO LOOSES: Nike SF6 producers (in a long perspective because the company keeps it’s good name&wins commercially (slide nr10) ) Environment (no pollution continues) Consumers (will get good quality products, no harm to their health)

The new technology that Nike researchers developed, which uses nitrogen instead of SF6, has even paid off commercially. How? It allowed Nike to create the Air Max 360, the first sneaker to cushion the entire sole with a bed of air. Launched January 2006, the $160 shoe has become a hit. "We wanted to do the right thing for the environment and for the athlete, but we wondered if the two could ever be harmonious," says Hartge, Nike's creative director for advanced research.

SOLUTION: SF6 can be replaced with nitrogen (“the thermoforming produced an even tighter seal than blow-molding -- one that could hold up across a shoe's entire sole. The result: the Air Max 360, which offers runners more comfort with less weight. "Thermoforming allows us to shape and cradle the air sole to the contour of the foot," Hartge says. "We're ecstatic about the sales" so far.)

DEONTOLGY (Kant’s moral theory)The will is good when it acts out of duty, not out of inclination.Nike’s will was to find a substitute as soon as they found out that there is a danger in using SF6. They acted out of duty and from respect for the moral law - not to do any harm to the society.And in total spent almost 14 years to fully resolve the problem that has occured in 1992.

Silver Rule by Kant (Do not do unto others as you would not have them do unto you)Are Nike managers ready to buy products which safety is questionable?Rights and DutiesCustomer’s right - to know threats;Nike’s duty - to inform customers about possible danger;Government’s duty - to protect people;

DEFENSIBLE CHOISEFrom egoistic point of view: If danger of SF6 not known to Nike - ethicalIf dangers known to Nike - unethicalFrom utilitarianism point of view:Removing or replacing SF6, would be ethical

SOURCES1)http://www.americancarbonregistry.org/carbon-registry/projects/nike-sf6-substitution-project 2)http://www.businessweek.com/magazine/content/06_39/b4002108.htm ‘3)http://www.arb.ca.gov/cc/sf6nonelec/sf6-draft-concept-paper.pdf 4)http://wiki.answers.com/Q/What_is_ethical_behaviour5)http://nikeandchildlabourtt.blogspot.com/2011_01_01_archive.html

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  1. Case Study presentation on NIKE

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  2. How Nike Created and Implemented Successful Marketing Strategy

    Slide 40: This slide showcases Nike's individual collaboration strategy types. Slide 41: This slide shows Nike's charity collaborations for attracting audiences. Slide 42: This slide showcases a case study highlighting how Nike leveraged the power of collaboration by launching its Air Jordan line with Michael Jordan.

  3. PPTX "Dream Crazy" Nike Case Study

    Whoopi Goldberg asked, "Is Nike taking a risk?". & Sunny Hostin responded. "I think they're taking a stand.". Rob Boulware on "Dream Crazy". Director of Stakeholder Relations for Seneca Resources Company. "Success isn't defined by us. It's defined by the client.

  4. Nike, Inc.

    The case is set in January 2020 and the case protagonist is John Donahoe, Nike's new CEO. Nike is the largest company worldwide in the athletic footwear, apparel, and equipment business. The case focuses on the challenges Donahoe faces as he attempts to drive Nike to the goal of $50 billion in annual revenues by 2021. The case focuses on Nike's competition, the convergence of technology with ...

  5. PPT

    Nike Case Study. Oct 12, 2021. 160 likes | 329 Views. Nike, formerly known as Blue Ribbon Sports, is a multinational firm based in the United States. This is one of the greatest sports and fitness companies in the world.<br>Check this Nike Case Study presentation to know more about Nike. Download Presentation.

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    Nike Case Study Ppt - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Nike's growth through Digitization.

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    Nike Case Study 1 - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Nike was the number one athletic footwear and apparel company in the world in 2006. It was founded by Phil Knight in 1962. He recognized a neglected segment of serious athletes that was not being addressed by the major player.

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    NIKE CASE STUDY. OVERVIEW Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.. TIMELINE 1988 1971 First "JustDoIt" campaign launcheswithadfeaturing 80-year-oldrunningicon WalterStackrunningacross theGoldenGateBridge. 2004 Cuttingtieswith ...

  9. From Sweatshops to Sustainability: The Case Study of Nike, Inc

    Monday, October 29, 2018. 2. I. Introduction. The case study of Nike, Inc is critical to understand the serious and major transformation. a corporation underwent to sustainability and a circular ...

  10. (PDF) Nike-A Case Study Just Do It

    Abstract. Nike has gone 35% digital and is planning to reach 50% by 2025. It has shown immense growth and is expected to close year 2022 with over 50-billion-dollar revenue. Strategically Nike is ...

  11. Nike case study ppt (From failure to success)

    Nike case study ppt (From failure to success) Nike implemented various enterprise systems like SAP ERP, i2 planning and Siebel CRM to overhaul its global supply chain management. In 1999, Nike implemented i2 planning software to improve demand forecasting but the project failed due to excessive customization and lack of integration.

  12. Nike Case Study

    Nike, formerly known as Blue Ribbon Sports, is a multinational firm based in the United States. This is one of the greatest sports and fitness companies in the world. Check this Nike Case Study presentation to know more about Nike. - A free PowerPoint PPT presentation (displayed as an HTML5 slide show) on PowerShow.com - id: 9391f7-OWI3M

  13. Nike Considered: Getting Traction on Sustainability

    In 2008, Hannah Jones, Nike's new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena.

  14. Nike Case Study by Micael Griggs

    Originally named Blue Ribbon Sports Started by Phil Knight and Bill Bowerman 1972- Changed name to Nike and adopted the swoosh logo 1979- Nike had captured half of the US running shoe market 1980- Filed for an IPO 80's- Expanded to other sports following successful campaigns and ... How to create a successful pitch presentation; Dec. 15, 2023 ...

  15. PPT

    Presentation Transcript. Nike case study Alan Abitbol, Online and Digital Public Relations - PR 3315-001 November 17, 2013 By: Stefani Lawless, Alexsa Woodward, KatelynnSpaid, Katie Pfister, Taylor Nelson. Intro • American company • Worldwide marketing and selling of footwear, apparel, accessories, services and equipment • Founded by ...

  16. PPTX Nike: The Sweatshop Debate

    Nike: The Sweatshop Debate. By: Group 1 (Pro) Group 2 (Con) Introduction. Nike, established in 1972 by Philip Knight. Leading corporation in athletic shoes and sports-equipment. The numbers…. Yearly revenue of $19.2 billion (2009). Products in 140 countries.

  17. How Nike uses design thinking to develop talent

    Nike's Andre Martin and Drew Fifield describe how the athletic goods juggernaut uses design thinking to create a cutting-edge talent development program. At Nike, product design and innovation are at the core of the creative process, and our business is centred around putting ourselves in the shoes of our consumers. At its best, design is the ...

  18. NIKE CASE STUDY

    14. ABOUT NIKE : THE NEWYORK TIMES In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike) Under Armour's basketball shoe sales have taken off, thanks to Stephen Curry's enormous popularity, but Nike is still dominant, thanks to a large stable of athletes including LeBron James By Joe Nocera. - JUNE 17, 2016 At Nike extending the Track to the Runway The lines between fashion and ...

  19. NIKE CASE STUDY Natalja Kjaernested

    Presentation Transcript. NIKE CASE STUDY Natalja Kjaernested. RELEVANT FACTS Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$19.014 billion in its fiscal year 2010, based in the United States.In 2010, it employed more than 34,000 people worldwide.

  20. Nike's Core Marketing Strategy RisksSome key risks of Nike's core

    8. BRAND PORTFOLIO . NIKE Golf, designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Converse Inc., offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Hurley International LLC., designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle apparel ...