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Marketing research

Previous year question paper with solutions for marketing research from 2008 to 2012.

Our website provides solved previous year question paper for Marketing research from 2008 to 2012. Doing preparation from the previous year question paper helps you to get good marks in exams. From our MR question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

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Marketing Research N6 Past Papers, Study Guides and Notes

Find Marketing Research N6 previous exam question papers, with memorandums for answers (2023, 2022, 2021, 2020, 2019, and more), prescribed textbooks, and study guides. Most of the resources are in pdf format for easy download.

Marketing Research N6 is a subject that is learned at the TVET Colleges and similar educational institutions. This is part of NATED (National Accredited Technical Education Diploma) courses.

Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. Decision-makers in marketing make decisions about potential opportunities, target markets, market segmentation and the implementation of marketing programmes. This process is complicated by controllable variables such as product, price, promotion and place.

NB: Find all learning resources for TVET College Students here .

Table of Contents

List of Marketing Research N6 Previous Question Papers

On this section you will find Marketing Research N6 previous exam question papers with memos, dating from 2023, 2022, 2021, 2020, 2019 and more. Where applicable, paper 1 and paper 2 are included.

2023 Papers

2022 papers, 2021 papers, 2020 papers, watch: marketing research for beginners, understanding marketing research fundamentals, learning materials and resources for marketing research n6, how to pass marketing research n6.

Do you want to pass Marketing Research N6 with great marks? It is given that passing with great marks gives you exposure to more career options, and makes you more appealing to the employers.

• Understand the syllabus and the key learning points required for Marketing Research N6
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Marketing Research Question Bank

Given below is the Marketing Research Question Bank useful for MBA, MMS, BBA, PGDM and other management students. This is also useful for exam preparation of subjects like Contemporary Marketing Research. Hope this set of MR important questions will help you score better in the university examination. This question bank is useful for various top universities like Pune University, Mumbai University etc.

Given below is the Question Bank of Marketing Research (MR) –

Long Questions (5 or 10 Marks)

• What is a Marketing Information system (MIS)? Discuss its components.
• Discuss briefly the meaning of marketing research. Explain its significance in Modern times.
• Define Marketing Research. Discuss the applications of Marketing Research in various decisions in marketing management.
• Discuss in detail ethical issues in Marketing Research.
• Briefly describe steps involved in Marketing Research.
• What is qualitative research? Discuss different methods of conducting qualitative research.
• Discuss the contents of Marketing Research Proposal. Give a research proposal for a study required by a company which intends to launch a new brand of health drink.
• What is Research Design? Explain types of Research Design with suitable applications.
• Discuss different types of sampling methods.
• Discuss in detail various methods of probability and nonprobability sampling.
• Design a questionnaire to study online buying behaviour of consumers for electronic goods using appropriate attitudinal scale
• Explain the term scaling. Elaborate applications of Likert and Semantic Differential Scales.
• What is Multi-dimensional scaling? Discuss its use in marketing research with suitable examples.
• What sampling design would you select for a study to find out the household expenditure on home care products by various income groups? Give details of sampling design & method with proper justification. Make assumptions as required.
• What is conjoint analysis? Discuss applications of conjoint analysis.
• What is Factor analysis? Discuss the applications of factor analysis.
• Discuss the concept of cluster analysis and its importance in marketing research. Explain salient features of cluster analysis with suitable illustrations. Explain the procedure of ‘cluster Analysis’ and ‘clustering methods’.
• Explain the application of cluster analysis in Marketing. Interpret the following perceptual map. generated from a hypothetical example of No. of store visits & expenditure in visits per year for 15 individuals. (Ato O)What is Discriminant Analysis? Discuss its objectives and applications in Marketing Research.
• Differentiate between univariate and multivariate techniques. Which category of techniques is best suited for consumer research and why?
• Discuss ‘Balanced vs Unbalanced’ scale and ‘Forced vs Unforced’ scale.
• What is the ‘chi square’ test? Explain its applications in Marketing Research.
• What is test marketing? What are the objectives & applications of Test Marketing? Suggest a Test Marketing Procedure for launch of new health supplement product for working women.
• Discuss various applications of Consumer Panels in Marketing Research.
• Explain content and construct validity in detail. (Subpoint of quantitative research)
• Discuss Reliability and Validity Testing of Measurement Scales used in Marketing Research. (Subpoint of quantitative research)
• What is a multi-item scale? Discuss different approaches to assess the reliability and validity of the scale.
• Explain the importance of Experimental Designs in Marketing Research. Explain Before-After and Before-After with Control Group Design.
• Discuss ‘Experience Survey’ and application of ‘Fours Groups’ in marketing research.
• What is experimentation in Marketing Research? Mention the type of experimental design in the following situation. i) Sales revenue is observed after the training of sales persons at a readymade garment shop. ii) Attitude of customers is measured before & after the new advertisement of a product.

Short Questions (2 or 5 marks)

• Media Audience Tracking Studies.
• Retail Shop Audit.
• Advertising copy research.
• Readership Surveys
• Channel behaviour
• Opinion polls
• Syndicated Research
• Coding & Tabulation
• Sales Forecasting
• Problems of conducting research in India
• Statistical designs’ and ‘Randomised Block’ designs.
• ANOVA, its applications, and methods in testing the hypotheses

This is all about question bank of Marketing research for management students.

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Consumer Behaviour and Market Research (CBMR) Question Paper, MBA - Marketing PDF Download

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Consumer Behaviour and Market Research (CBMR) Question Paper, MBA Free PDF Download

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• NOC:Marketing research and analysis (Video) 
• Co-ordinated by : IIT Roorkee
• Available from : 2017-06-08
• Intro Video
• Introduction to Marketing Research
• Defining Research Problem
• Developing Research Approach & Developing Research Design: Non- Conclusive
• Research Design: Conclusive
• Qualitative Research: Nature and Approaches
• Qualitative Research: Depth Interview, Focus Group Discussion
• Projective Technique, Case Study
• Case Study, Descriptive Research Design & Research Errors
• Primary & Secondary Data, Research Error
• Measurement & Scaling: Comparative & Non-comparative Scaling
• Scale Development Process
• Questionnaire & Form Design
• Causal Research & Types
• Experimental Design & Sampling
• Sampling Design & Procedure
• Sampling & Sample Size Determination
• Hypothesis Development: Null & Alternate, Type I & Type II Errors
• Data Preparation
• Hypothesis Testing: T-Test, Z-Test
• T, Z & F Test
• Hypothesis Testing: Anova & Manova
• Cross Tabulation & Chi Square Test
• Correlation & Regression
• Factor Analysis
• Factor Analysis.
• SEM & CFA-1
• SEM & CFA-2
• SEM & CFA-3
• Cluster Analysis- I
• Cluster Analysis- II
• Discriminant Analysis
• Discriminant Analysis-1
• Researching Rural Market
• International Marketing Research
• Ethics in Marketing Research
• Ethics in Marketing Research-1
• Report Preparation & Presentation
• Multi Dimentional Scaling
• Conjoint Analysis
• Watch on YouTube
• Assignments
• Download Videos
• Transcripts

Video Transcript:

Marketing research privious question papers , old question papers, answers, important questions uploaded in Bangalore University

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