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Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

  • Color Treatment
  • Healthy Hair Treatment
  • Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

  • Latest hair and nail trends
  • Modern and comfortable environment
  • More selection of each service offered than any other salon in town
  • Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

  • Beauty salon build-out: $30,000
  • Opening inventory, furniture, equipment, decorations:  $40,000
  • Three months of overhead expenses (payroll, rent, utilities):  $15,000
  • Marketing costs: $5,000
  • Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

financial projections for Major Lengths Beauty Salon

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

  • Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
  • Has obtained the necessary salon permits and licenses for the state of California.
  • Has a lease contract in place for the 5,000 square foot beauty salon.
  • Has developed the complete list of salon services and products.
  • Has developed the beauty salon’s logo and branding image.
  • Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Total Population130,250
Male51.40%
Female48.60%
15 to 19 years10.60%
20 to 24 years16.30%
25 to 29 years21.90%
30 to 34 years25.40%
Household Income $50,000 to $74,9993.50%
Household Income $75,000 to $99,99911.50%
Household Income $100,000 to $124,99917.40%
Household Income $125,000 to $149,99920.50%
Household Income $150,000 to $199,99921.60%
Household Income $200,000 or more25.50%

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

  • Stay at home mothers and fathers
  • Working professionals
  • College students
  • Retired females
  • Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

  • Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
  • Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
  • Casual and comfortable environment with a luxurious feel.
  • Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

  • Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
  • Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

  • Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
  • Melanie Brooks – Head nail technician that will oversee the nail department.
  • Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
  • Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Beauty Salon Services Sold Per Month: 300
  • Average Revenue per Month: $20,000
  • Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Beauty Salon Business Plan Template FAQs

What is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

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Beauty Salon Business Plan Template

If you want to start a beauty salon business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty salons.

Below are links to each section of an example beauty salon business plan template:

Next Section: Executive Summary >

Beauty Salon Business Plan FAQs

What is the easiest way to complete my beauty salon business plan.

Growthink's Ultimate Salon Business Plan Template allows you to quickly and easily complete your salon or beauty bar business plan.

Where Can I Download a Beauty Salon Business Plan PDF?

You can download our  beauty salon business plan sample pdf  here.

Our beauty salon business plan PDF template is a free resource to help you get started on your own business plan. This is a business plan template you can use in PDF format for a beauty bar or salon.

What Is a Salon Business Plan or Beauty Bar Business Plan?

A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business’s goals, business model, the type of services you will offer (beauty services, spa services, nail services, skin care services and/or hair salon services), management team, target market, and a marketing plan for the many ways you can reach new and existing clients. It also includes market research to support your plans and allow you to find the perfect salon location.

A comprehensive financial plan is also key to include so you can show investors the potential viability of your business.

Why Do You Need a Business Plan for a Beauty Salon?

If you’re looking to start a beauty bar or salon or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your new salon in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Beauty Salon?

With regards to funding, the main sources of funding for a new beauty salon are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional salon business plan. Such a plan will give them the confidence that you can successfully and professionally operate your own business.

The second most common form of funding for any type of salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. 

This is all true for a new salon business plan or a plan to grow an existing salon business.

BEAUTY SALON BUSINESS PLAN OUTLINE

  • Beauty Salon Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Beauty Salon Business Plan Summary

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How to Write the Perfect Salon Business Plan in 6 Steps

Discover how to craft a winning salon business plan in just six steps! Boost your salon's success with expert tips, market analysis, and strategy insights.

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business plan of beauty salon

As a salon owner, having a well-thought-out business plan is essential to the success of your business. A salon business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your salon. In this article, we’ll go over the key elements of a salon business plan and provide tips on how to write the best business plan for salons in 2023.

How Much Does It Cost to Run a Salon? 

Before you start writing a salon business plan, it’s important to get an idea of the startup and ongoing costs. As we discuss in this article , the costs of starting a salon range from $62,000 for an existing salon to $90,000 for a new operation. With some of the expenses, you’ll incur one-time costs – other expenses will be ongoing such as supplies and inventory. Here are some of the typical costs associated with starting a salon: 

Existing Salon 

When you buy an existing salon, be it a hair salon or nail salon, you save on the costs of buildout, salon equipment , and salon marketing, assuming the salon already has some of these elements in place. Here’s what you can expect to pay for the following:

  • Rent deposit: $4,500
  • Buyout of current salon: $10,500
  • Leasehold improvements: $15,000
  • Equipment: $10,000
  • Initial supplies: $8,000
  • Initial inventory: $4,000
  • Certifications and licenses: $4,000
  • Marketing: $5,000
  • Legal or consulting fees: $1,000

Grand total: $62,000

The upfront costs of building out a brand-new salon, marketing it to local clients, and getting the business up and running will likely exceed those of buying an existing salon. Here are the typical expenses you can expect to incur for a new salon:

  • Buyout of current salon: $0
  • Leasehold improvements: $35,000
  • Equipment: $25,000
  • Marketing: $8,000

Grand total: $89,500

You may also want to budget for the following:

  • If you need a loan or financing to cover startup costs, expect to pay interest rates of 1.25% to 10%.
  • Salon insurance ranges from $50 to $1,000 per month.
  • Salon booking software and a point of sale (POS) system range from free to $500 per month. GlossGenius starts at an industry-low $24 per month with low payment processing fees and includes a website, a branded card reader, and other extras.
  • A salon website can cost you thousands, but with GlossGenius, it’s included free! Beautiful and customizable, your website is packed with scheduling features and is easy to navigate, helping to increase bookings and future appointments.

How Profitable Is Owning a Salon?

If you owned a salon during the pandemic, no doubt you experienced your fair share of struggles between lockdowns, closures, and reduced business hours. According to Statista , the U.S. market size of beauty salons dropped from $69 billion in 2019 to $42.3 billion in 2020. Fortunately, things are beginning to look up for hair, skin, nail, and other types of salons, with the market valued at $53.6 billion as of 2022.

You can take advantage of the comeback by approaching your salon startup with a solid plan in place, a realistic budget, and a marketing strategy. A beauty salon business plan can help you identify any questions , opportunities, and potential roadblocks so you can have the best chances of getting funding, earning a return on your investment and achieving profitability. The more you control your expenses and market your business successfully, the more profitable you will be – so be sure to take your time creating a salon business plan for your needs.

6 Steps to Writing a Hair Salon Business Plan

The business plan is the most important document for any salon owner. It’s a formal, written plan that describes the future of your business and how you intend to achieve it. A good business plan will help you stay on track, get funding if you need it, and avoid costly mistakes as you navigate through choppy waters in this industry. 

We know what you’re thinking – that a business plan is a monster of a document that will take a ton of time to create. But, it doesn’t have to be. In fact, you can pare it down to one page and still have an effective, clear document that outlines everything you (and any other interested parties) need to know about your new salon. Below are six steps to writing a salon business plan that will ensure your success.

Here are six steps to creating your salon business plan:

  • Create an Executive Summary
  • Map Out Your Branding Vision
  • Research Your Industry
  • Create a Client Acquisition Strategy
  • Management and Operations
  • Financial Planning

Let's dive deeper into each one.

1. Create an Executive Summary

The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement , business objectives, target market, products and beauty services, and financial projections. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. It also serves to clarify your goals so you can come back to them anytime you need a refresher or wish to update this information.

Your executive summary is just that: a summary. This means you do not have to get into every detail in this section; you’ll provide a more complete analysis in the individual sections of your business plan. Here are some key elements to include in the executive summary:

  • An opening “hook.” The first sentence or two of your executive summary needs to draw in the reader; otherwise, your business plan might not get the attention it deserves. Grab your audience’s attention by sharing a compelling fact about your company, a memorable story related to your industry, or some other well-crafted description of your business that will make your business plan stand out.
  • Summary of your business. Describe what your company does, what services and products you will offer, who will run the company, and other high-level details.
  • Market analysis. Briefly describe the market landscape for your own salon to show there is a proven need for your services. Be sure to address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 
  • Products and services. Highlight the specific services your salon will offer, any products you will sell, and any other information showing that your salon will fill the need you’ve described in your market analysis summary – and how you’ll do it better than the competition.
  • Financial information and projections. Give your reader an overview of your business financials, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.
  • Future plans. Tell your reader exactly how you plan to use any funds you acquire and how their investment could pay off. Imagine where you want your business to be in a year, five years, and so on. Make it clear how funding will help you get there.

2. Map Out Your Branding Vision

Branding isn’t just about creating a unique identity for your business; it’s also about helping people connect with that identity and remember your name anytime they need your services. Branding helps both current clients and new customers recognize who you are and why they would want to seek out your salon. In your business plan, be sure to map out your branding vision by including:

  • A description of your salon business. Describe who you are and what you do.
  • Your mission and vision statement. Briefly summarize why your salon should exist, its primary objective, and how you plan to achieve your goals.
  • An overview of your products and services, your pricing strategy, and any unique features or benefits that differentiate your salon from others in the market. Discuss the specific services you will offer and their price points, plus any product lines you will carry, such as hair care products, makeup, or skincare.
  • A description of the target audience and customer demographics. Include relevant research on your market and the people who will buy what you’re offering.

3. Research Your Industry

This section should include a market analysis that provides an in-depth look at the salon industry, including trends, customer demographics, competition, and opportunities. It should also identify your target market and describe how you plan to reach them. This section should demonstrate your knowledge of the market and your ability to capitalize on it, with details on:

  • The industry and trends. Provide an overview of the salon industry with relevant statistics, especially those that pertain to your area of expertise and geographic location.
  • Your competition. Conduct a competitive analysis to gain insights into your competition, their marketing strategies, and the services and products they offer. The goal is to show how you will capture market share using stronger business strategies that set you apart from your competitors.
  • Market segmentation. With market segmentation , you break down a larger target market into a smaller group of customers you plan to serve. Demographics such as age and income, geographic location, lifestyles or psychographics, and behavioral factors like price sensitivity or product loyalty are just a few approaches to market segmentation that you can consider for your business plan.
  • SWOT analysis. The SWOT analysis is a way to assess your strengths, weaknesses, opportunities, and threats. It's an effective method for identifying your business strengths and weaknesses as well as external factors that may affect the success of your salon business.

4. Create a Client Acquisition Strategy

The client acquisition section of your salon business plan should describe how you plan to attract and retain customers as a hairstylist . It should outline your advertising and promotional strategies, such as social media marketing , SMS marketing , email marketing, and referral programs. This section should also discuss your sales strategy, including how you plan to increase sales and generate revenue.

  • Description of marketing channels and tactics . Outline the different channels you will use to generate leads, such as social media, blog articles, emails, and text messages. 
  • Sales forecasting and projections. Discuss how you will convert leads into clients, nurture them through the pipeline, and retain a loyal clientele. Include a realistic estimate of the quantity of goods and services you can sell within the forecast period (for example, monthly, quarterly, and annually). For a salon business, it’s helpful to determine the customer lifetime value of your typical client as well as the customer acquisition cost. You can then break down this number for the forecast period to determine the costs and sales projections.
  • Customer acquisition and retention strategies. Include which strategies you will use and the associated costs, such as pay-per-click (PPC), search engine optimization (SEO), and paid ads on social media. Describe how you will retain customers – for example, through loyalty programs and responses to feedback and reviews on social media and Google. ‍
  • Pricing strategy. It’s critical that you price your services and products competitively to drive revenue and profits. Detail the pricing strategy you plan to implement based on your buyer persona and competitive analysis. The strategy could be based on a variety of factors, but geographic location and local competition will likely be the biggest factors dictating your salon pricing strategy.

5. Management and Operations

The management and staffing section of your salon business plan should describe the organizational structure of your salon, including the roles and responsibilities of each staff member. It should also discuss your hiring and training practices, employee benefits , and compensation plans. This section should demonstrate your ability to attract and retain a skilled and motivated team, with information on your:

  • Organizational structure. Spell out who runs the show and who reports to whom.
  • Management team and staff. If you plan to hire a manager , look for someone who has experience in the industry and understands what it takes to run a salon. This person should also have good people skills and be able to work well with others.
  • Business operations and processes. Consider which other support personnel you will need, such as an accountant and a dedicated marketing specialist. Don’t be a hero; you can’t do it all alone. ‍
  • Legal and regulatory requirements. Include information on any legal advice you will employ to stay compliant with local, state, and federal guidelines.

Note that with GlossGenius, you can manage your team and collaborate with them to make your operations run more smoothly. Our software helps you delegate, mentor, and partner with others based on customizable permissions that let you grant as much or as little access as you wish. Easily manage your scheduling, booking, commissions, and reporting from one intuitive dashboard.

6. Financial Planning

Financial planning is a crucial section to include in any salon business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance.

The best way to get started with your financial projections is by creating an income statement (also called a profit and loss statement), which breaks down all income sources by category (e.g., retail sales and commissions), along with their associated costs (e.g., salaries). This will help provide insight into where your profits are coming from as well as areas where they could improve. Here are some key areas to cover in your salon business and marketing plan:

  • Revenue and expense projections. Your revenue projections should consider the number of clients you expect to serve, as well as the average price per service. Your expense projections should reflect all costs associated with running your salon, such as utilities, rent, and supplies.
  • Capital requirements and funding sources. Detail how much money you need to start and run your small business, including all costs associated with opening the salon. Describe the funding sources that you intend to use for starting your salon business, whether from personal funds, salon loans , or investors.
  • Break-even analysis and profitability projections. A break-even analysis is a financial tool that shows how much revenue you need in order to cover your fixed costs (rent, utilities, etc.) and variable costs (such as salons supplies and staff wages). Profitability projections show how much profit you expect from your salon business for each year of operation. This is based on your estimates of revenue and expenses. You can use this information when seeking funding from investors or lenders.
  • Financial ratios and metrics. A financial ratio is a measurement of the relationship between two numbers, usually expressed as a percentage or a fraction. For example, the working capital ratio compares your current assets to liabilities; this metric allows you to measure liquidity. Include the appropriate ratios and metrics in your business to demonstrate your company’s financial health.

A well-written salon business plan is essential for the success of your business. It provides a roadmap for achieving your business goals, attracting investors, and securing funding. By following the tips outlined in this article, you can write the best business plan for your salon and ensure your salon’s success!

As you’re creating your salon business plan, remember to start your free trial with GlossGenius and give yourself the best chances for success. From salon management to payment processing, we’ve got your new salon covered – making it easier to get up and running sooner rather than later.

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  • May 27, 2024

How to Write a Winning Beauty Salon Business Plan

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In today’s competitive beauty industry , starting or expanding a salon without a solid plan is like navigating a maze blindfolded. You might make some progress, but you’ll likely face numerous obstacles, detours, and frustrations along the way.

Without a clear roadmap, you’ll miss crucial opportunities or make costly mistakes that can jeopardize your salon’s success.

Fortunately, there’s a solution: crafting a comprehensive beauty salon business plan. This strategic document not only clarifies your vision and goals but also serves as a powerful tool for executing your strategies effectively and staying on track toward sustainable growth.

In this article, we’ll guide you through the process of creating a winning beauty salon business plan that can set you apart from the competition and position your salon for long-term success.

What is a Beauty Salon Business Plan?

A beauty salon business plan is a strategic roadmap that outlines your vision, goals, and actionable steps for starting and growing a successful beauty salon business. This comprehensive document serves as a blueprint for executing your strategies effectively, making informed decisions, and navigating the challenges and opportunities that arise along your entrepreneurial journey.

Why You Need a Beauty Salon Business Plan

A well-crafted business plan is more than just a document; it’s a strategic tool that can guide your beauty salon toward long-term success. Having a solid plan is crucial for several reasons:

– Defines Your Vision, Goals, and Unique Selling Proposition:

The process of creating a business plan forces you to crystallize your vision for your salon, articulate your long-term goals, and clearly identify what sets your salon apart from competitors. This clarity helps you define your ideal target market, including client demographics, psychographics, and buying behaviors.

Having a well-defined vision, goals, and unique selling proposition is essential for crafting an effective marketing strategy, delivering a tailored experience that resonates with your target audience, and staying focused on your objectives.

– Analyzes the Competition and Identifies Opportunities:

Conducting a thorough competitor analysis is a key component of your business plan . This process involves researching and analyzing direct and indirect competitors, their strengths, weaknesses, and market positioning. By understanding the competitive landscape, you can uncover opportunities to differentiate your salon and gain a competitive edge.

– Outlines Operations, Financials, and Facilitates Funding:

Your business plan should include detailed operational plans, such as your service delivery processes, staffing strategies, and legal/ regulatory compliance measures. Additionally, it should feature comprehensive financial projections, including start-up costs, ongoing expenses, revenue forecasts, and break-even analyses.

These operational and financial details are not only essential for making informed decisions and ensuring the viability of your salon but also demonstrate your professionalism, market understanding, and potential viability to potential investors or lenders. A well-crafted business plan can increase your chances of securing the necessary capital or funding to launch or grow your beauty salon.

– Guides Growth and Expansion:

As your salon grows and evolves, your beauty salon business plan serves as a roadmap for navigating challenges, seizing opportunities, and implementing strategies for sustainable growth and expansion.

– Measures Progress and Enables Course Correction:

By establishing clear benchmarks and metrics within your business plan, you can effectively track your salon’s progress and make informed decisions about pivoting or adjusting your strategies as needed.

A well-crafted beauty salon or medical spa business plan helps you stay focused, make data-driven decisions, and increase your chances of achieving your goals.

Key Components of a Beauty Salon Business Plan

Creating a comprehensive business plan is no small feat, but breaking it down into key components can make the process more manageable. A well-rounded and effective beauty salon business plan should encompass the following essential elements:

1. Executive Summary

The executive summary is the opening section of your business plan, designed to capture the reader’s attention and provide an enticing overview of your entire concept. Think of it as your elevator pitch – a concise yet compelling snapshot that summarizes the key highlights of your plan.

While this section will be the first component you present, it’s often written last, after you’ve fleshed out the other sections. This allows you to distill the most important and persuasive elements into a punchy, engaging summary.

Key Elements of an Effective Executive Summary:

  • Business Overview: Introduce your salon’s name, location, and a high-level description of the services you’ll offer.
  • Mission and Vision: Clearly state your salon’s mission – the driving purpose behind your business – and your vision for its future growth and impact.
  • Competitive Advantages: What key competitive advantages will help you stand out in the market? This could include your team’s expertise, eco-friendly focus, membership model, specific amenities, or other differentiators.
  • Growth and Revenue Potential: Include a teaser of your projected growth trajectory, revenue forecasts, and the overall market opportunity you aim to capture.
  • Leadership Team: If you have a strong management team or industry veterans on board, mention their experience and expertise as a competitive advantage.

Remember, the executive summary should be concise, typically no more than one page. Its purpose is to pique the reader’s interest and provide a compelling overview that motivates them to delve deeper into your comprehensive beauty salon business plan.

2. Company Description

This section provides an in-depth overview of your beauty salon, allowing readers to fully understand your business concept, goals, structure, and what makes you unique in the market.

Key Elements of a Company Description:

  • Business Structure & Ownership: State whether your salon will operate as a sole proprietorship, partnership, limited liability company (LLC), corporation, or other structure. Outline the ownership details accordingly.
  • Company History (if applicable): If you are an existing salon, provide a brief history covering when and why the business was started, key milestones, and any previous ownership.
  • Salon Concept & Branding: Clearly describe the overall concept, theme, and branding for your salon. What type of experience and ambiance will clients enjoy? Use descriptive details to paint a vivid picture.
  • Services & Product Offerings: Outline the full range of services and product lines you plan to offer. Consider categorizing them into hair care, skin care, nail care, makeup, etc. Highlight any specialties or niche offerings.
  • Target Market & Positioning: Reiterate your intended target market segment(s) and how your salon will be positioned to attract those ideal clients. This could relate to factors like price point, service quality, location, etc.
  • Legal Structure & Licensing: Note any specific licenses, permits, certifications, or other legal requirements to legally operate your salon.
  • Mission, Vision & Values: Share your company’s mission describing its purpose, your vision for its future growth, and core values that shape the business culture.

By the end of this section, readers should have a clear picture of your salon’s identity, market positioning, and exactly what makes it unique and poised for success.

3. Market Analysis

A thorough market analysis is essential for gaining valuable insights into your industry, target customers, and competitors. This research-intensive section explores the landscape you’ll be operating in and identifies both opportunities and potential threats.

Target Market Analysis:

  • Define your ideal client demographics (age, gender, income level, location, etc.)
  • Describe the psychographic profile (values, interests, lifestyles, behavior patterns)
  • Evaluate the market size and growth potential for your target segment
  • Identify key drivers and motivations that influence buying decisions
  • Uncover any underserved niches or opportunities within your target market

Competitive Analysis:

  • Identify your direct and indirect competitors in the area
  • Conduct a SWOT analysis of major competitors (strengths, weaknesses, opportunities, threats)
  • Analyze competitors’ market positioning, pricing strategies, and unique selling points
  • Estimate market share and outline how you plan to capture a portion

Here’s an example of a SWOT analysis table for a beauty salon business:

– Highly skilled and experienced staff – High competition in the local market – Growing demand for beauty services – Economic downturn affecting consumer spending
– Unique and trendy salon ambiance – Limited budget for marketing and advertising – Expanding into new service offerings (e.g., skincare, spa treatments) – Seasonal fluctuations in demand
– Strong customer loyalty and repeat business – Limited parking space or accessibility – Partnering with local businesses or events for promotions – Entry of large chain salons in the area
– Convenient location with high foot traffic – Reliance on a single supplier for key products – Increasing focus on eco-friendly and sustainable practices – Rising costs of salon equipment and supplies

Industry Analysis:

  • Assess the current size and growth projections for the beauty/ personal care industry
  • Identify key industry trends and drivers (sustainability, clean beauty, technology, etc.)
  • Examine seasonality factors that impact demand for beauty services
  • Understand the regulatory landscape and legal requirements to operate compliantly
  • Analyze economic factors that could influence the industry positively or negatively
  • Identify potential threats from disruptive new technologies or service models

To gather data for your analysis, use a combination of primary research (customer surveys, focus groups, etc.) and secondary research (trade publications, market reports, government data, etc.). Consider including charts, graphs, or other visuals to effectively present your findings.

By thoroughly analyzing your market, competition, and overall industry, you demonstrate a solid understanding of the space you’ll operate in and the viability of your salon concept.

4. Marketing and Sales Strategy

Having a comprehensive marketing and sales strategy is crucial for attracting and retaining clients for your beauty salon. This section outlines your plans for building brand awareness, generating leads, converting prospects into customers, and fostering long-term loyalty. It should include:

Branding and Positioning:

  • Brand identity (name, logo, tagline, brand personality)
  • Unique value proposition and key differentiators
  • Positioning strategy to stand out in the market
  • Messaging and visual identity guidelines

Marketing Channels and Tactics:

  • Digital marketing plan (website, SEO, social media, influencer marketing, email, etc.)
  • Traditional advertising (print, radio, direct mail, etc.)
  • Local marketing initiatives (events, partnerships, community outreach)
  • Referral and loyalty programs to incentivize word-of-mouth
  • Launch marketing activities to build initial awareness

Pricing Strategy:

  • Pricing model (e.g., à la carte, packages, memberships)
  • Pricing analysis of competitors and perceived value
  • How pricing aligns with your target market and positioning
  • Opportunities for upselling, cross-selling, or value-added services

Sales and Promotions:

  • Lead generation and conversion funnel process
  • Special promotions, discounts, or free trial offers
  • Client retention strategies (superior service, rewards, education)
  • Up-selling and cross-selling opportunities at the point of sale
  • Retail merchandising and product promotion tactics

In this section, be sure to include specific metrics you’ll use to measure success, such as website traffic goals, lead generation targets, conversion rates, average ticket size, and client retention rates. With a detailed, multi-pronged approach, you demonstrate how you’ll acquire and keep a loyal client base, helping you craft a winning beauty salon business plan.

5. Operations Plan

An effective operation plan details the systems, processes, and logistics essential for running your beauty salon’s daily activities while ensuring a consistently exceptional client experience. It usually covers:

Physical Location and Facilities:

  • Salon address and description of the area demographics
  • Square footage and layout design (reception, styling stations, treatment rooms, etc.)
  • Any unique amenities or design elements to enhance the client experience
  • Compliance with zoning, accessibility, and other regulations

Equipment, Supplies, and Inventory:

  • List of essential equipment (chairs, stations, dryers, hot towel cabinets, etc.)
  • Beauty products and retail inventory (haircare, skincare, makeup, etc.)
  • Suppliers and vendors for managing inventory levels cost-effectively
  • Equipment maintenance and replacement plan

Service Delivery Process:

  • Appointment booking systems and procedures (You can use a beauty salon software like Yocale )
  • Client intake, consultation, and check-in/ out process
  • Protocols for different service workflows (hair, nails, facial, etc.)
  • Strategies for efficient staff utilization and client throughput
  • Systems for ensuring consistent service quality and excellent experiences

Staffing and Training:

  • Roles and responsibilities for staff positions
  • Recruitment and hiring criteria for new talent
  • Comprehensive training programs on technical skills and customer service
  • Continuing education opportunities to sharpen skills
  • Employee compensation, benefits, and incentives structure

Legal and Regulatory Compliance:

  • Required licenses and permits (cosmetology, business operations, etc.)
  • Health, safety, and sanitation protocols per industry regulations
  • Insurance requirements (liability, etc.)
  • Customer privacy and data policies
  • Continuing education for staff to maintain licensing

By detailing your operational strategies, you demonstrate a well-thought-out plan for delivering your services seamlessly while prioritizing the client experience.

6. Management and Organization

The management team and organizational structure are critical for executing your salon’s operational strategies and cultivating a positive, productive workplace culture. This section of your beauty salon business plan outlines:

Ownership and Management Team:

  • Owner(s) background, relevant experience, and roles
  • Bios of other partners, directors, or executive management (if applicable)
  • Internal salon management / leadership structure and responsibilities
  • Board of advisors or external professionals providing guidance

Staffing Plan:

  • Projected staffing needs based on salon size and services
  • Job descriptions and responsibilities for each role
  • Recruitment and hiring strategy to attract top talent
  • Comprehensive training programs for technical and customer service skills
  • Employee compensation, benefits, and incentive structure
  • Strategies for promoting from within and succession planning

Corporate Culture and Values:

  • Core values and principles that shape the company culture
  • Vision for cultivating a positive, productive work environment
  • Policies and programs that reinforce desired culture (open communication, work-life balance, continuing education, etc.)
  • Performance management and employee review processes
  • Approaches for resolving conflicts and promoting accountability

Investors and lenders will closely evaluate this section to gauge whether you have a strong, unified leadership team with relevant experience and the ability to build a skilled, motivated team aligned with your company’s values and vision.

By providing thorough details on your management team, staffing strategy, and approach to corporate culture, you demonstrate your salon’s potential for long-term success driven by its people.

7. Financial Projections

According to the U.S. Small Business Administration, 80% of small businesses survive their first year, but only about 50% make it to the five-year mark. A solid financial plan can increase your chances of long-term success. This plan should include a detailed analysis of your current financial situation, clear long-term monetary goals, and specific strategies to achieve these goals. Key components of a financial plan typically involve:

Start-up Costs and Capital Requirements:

  • Estimated leasehold improvements, equipment, furniture, and technology
  • Legal and professional fees for licenses, permits, business formation
  • Initial marketing and advertising expenses for launch
  • Starting inventory and supplies
  • Initial hire and training costs
  • Working capital buffer for operating expenses before profits

Operating Expense Projections:

  • Rent or mortgage payments
  • Payroll and employment taxes
  • Utilities, insurance, security, and facility maintenance
  • Supplies and disposables for service delivery
  • Marketing, advertising, and promotional costs
  • Professional services (legal, accounting, etc.)
  • Loan repayments and interest
  • Other overhead expenses

Revenue and Income Projections:

  • Service pricing and anticipated demand forecasts
  • Client visit estimates and average spend projections
  • Retail product sales forecasts
  • Projected income statements for 3-5 years
  • Cash flow projections showing funds from operations
  • Break-even analysis identifying when profits are expected

Funding Requirements and Use of Funds:

  • Total funding needed for start-up and initial growth phases
  • Existing capital or financing commitments already secured
  • Additional equity or debt financing still required
  • Detailed breakdown of how funds will be utilized

This section should include concise narrative explanations of your forecasts and assumptions, as well as charts, graphs, and financial statements that clearly depict the numbers. Be sure your projections are well-researched and as accurate as possible, as unrealistic figures could undermine your credibility.

Robust financial projections in your beauty salon business plan instill confidence in potential investors by demonstrating your thorough understanding of costs and your salon’s path to profitability.

8. Appendices

The Appendices contain additional information and materials that further validate and reinforce the key details outlined throughout your business plan.

Potential Appendices to Include:

  • Professional Resumes/ CVs/ Bios : For all key members of the leadership and management team showcasing relevant experience.
  • Licenses, Permits, and Certifications : Copies of any required operational licenses, professional certifications for staff, building permits, etc.
  • Market Research Data : Any proprietary market research, consumer surveys, focus group findings, or third-party industry reports referenced.
  • Product/ Service Details : Brochures, menus, sample marketing materials, or other marketing collateral detailing your offerings.
  • Site Plan and Photos : Architectural renderings, layout designs, and photographs of the proposed salon location.
  • Franchise Documentation : For franchised salons, include Franchise Disclosure Documents and agreements.
  • Letters of Intent or Partnerships : Formal letters or documentation of any strategic partnerships.
  • Leases and Contracts : Copy of property leases, equipment leases, vendor agreements, etc.

The appendices provide an opportunity to expand on information concisely summarized in the main plan, giving readers a deeper level of detail if desired. Be sure to clearly label each appended document for easy reference.

Having a comprehensive set of appendices further validates the legitimacy of your beauty salon business plan and the depth of research and preparation behind it.

Writing Your Beauty Salon Business Plan

Here’s a suggested step-by-step approach to help you craft an effective and detailed beauty salon business plan:

  • Research and Gather Information: Conduct thorough market research, analyze your competition, and collect data on your target audience, industry trends, and financial projections.
  • Outline Your Plan: Create a detailed outline that covers all the key components mentioned above. This will help you organize your thoughts and ensure a logical flow.
  • Write and Refine: Flesh out each section of your plan, using clear and concise language. Don’t hesitate to seek feedback from mentors, industry experts, or professionals who can provide valuable insights.
  • Finalize and Implement: Once you’ve refined your plan, finalize it and use it as a living document to guide your decision-making and track your progress.

Remember, your business plan is not set in stone – it should evolve as your salon grows and adapts to changing market conditions or new opportunities.

Creating a comprehensive beauty salon business plan requires time, effort, and dedication, but it’s an investment that can pay dividends in the long run. By clearly defining your goals, strategies, and financial projections, you’ll be better equipped to navigate the challenges of running a successful salon.

With a solid business plan and the right tools in place, you’ll be well on your way to building a thriving beauty salon that stands out in a competitive market.

1. How do I write a salon business plan?

To write a salon business plan, start with an executive summary of your mission, services, and goals. Include a company description, market analysis, and details about your management team. Describe your services and pricing, and outline your marketing and sales strategy. If seeking funding, specify your financial needs and projections for the next 3-5 years. Conclude with an appendix for additional documents like resumes and permits. Tailor each section to reflect your salon’s unique vision and objectives.

2. How can I succeed in beauty salon business?

To succeed in the beauty salon business, focus on providing excellent customer service, offering high-quality services, keeping up with industry trends, and implementing effective marketing strategies. Additionally, manage finances wisely and continuously train your staff to maintain a competitive edge.

3. Is a beauty salon a good investment?

A beauty salon can be a good investment if it’s well-managed, located in a high-demand area, and offers quality services. Success depends on factors such as effective marketing, excellent customer service, and keeping up with industry trends.

4. Is it hard to start a beauty business?

Starting a beauty business can be challenging due to factors like securing funding, finding a suitable location, and attracting clients. Success requires thorough planning, industry knowledge, effective marketing, and excellent customer service. However, with dedication and the right strategies, these challenges can be overcome.

5. How to create a salon budget?

To create a salon budget, start by estimating initial costs such as rent, equipment, licenses, and renovations. Calculate ongoing operating expenses, including utilities, salaries, inventory, marketing, and insurance. Project your revenue based on service prices and expected client volume. Plan for contingencies by setting aside funds for unexpected expenses. Regularly review and adjust your budget to stay on track and ensure financial stability.

  • How to Write a Sales and Marketing Plan, BPlans, https://www.bplans.com/business-planning/how-to-write/marketing-sales/
  • How To Run A Successful Salon (The Salon Owner Guide), Trafft, https://trafft.com/how-to-run-a-successful-salon/
  • 6 Basic Financial Ratios and What They Reveal, Investopedia, https://www.investopedia.com/financial-edge/0910/6-basic-financial-ratios-and-what-they-tell-you.aspx
  • 7 Ultimate Ways to Grow Your Salon Business in 2023, The Salon, business, https://thesalonbusiness.com/how-to-grow-your-salon-business/
  • The SWOT of a beauty salon (with examples), Dojobusiness, https://dojobusiness.com/blogs/news/beauty-salon-swot
  • How to Write a Market Analysis: a Comprehensive Guide, Sharp Sheets, https://sharpsheets.io/blog/how-to-write-market-analysis/

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How to Write Hair Salon Business Plan

Executive summary image

Passionate about hair styling and cutting?

If yes, you might have thought of starting your own hair salon business.

But it takes more than just an artistic talent to give cuts that suit different hair types and styles. It also requires a solid business plan in place to make it thrive, as there are 952,909 hair salons in the US.

Need help getting your plan? Not to worry; we’ll help.

This hair salon business plan template will help you get started and guide you every step of the way, from crafting your business idea to evaluating your salon’s financial success.

Ready to begin? Let’s dive right in!

Why you need a business plan for your salon

A business plan for your hair salon is a professional, living document that outlines your business ideas, goals, and strategies to achieve them.

Whether you’re starting a new salon or aiming to expand an existing one, you’ll need a business plan. It serves as a strategic roadmap for your entrepreneurial journey.

Here are several key reasons why having a salon business plan is essential:

Clarifies your vision & mission

Once you’ve decided to start or grow your hair salon, writing a business plan helps you think about all the details of your business. It outlines your business concept, vision, mission, and its core values. Also, it enables you and your team to understand your business’s purpose and ensures everyone is aligned.

Attracts investors to raise funding

Investors often request to see your business plan before investing in your business. At that time, a good business plan helps you demonstrate your business strategies, realistic financial forecasts, and potential for success. Also, it shows your idea is viable and convinces them to raise funding.

Helps reach your business goals

A well-thought-out business plan allows you to consider your short-term goals and long-term objectives. It also summarizes the strategies & steps to reach them, as well as how long it will take to achieve those goals. Further, with specific benchmarks and milestones, you can measure progress and keep track of your goals.

Determines your financial needs

A business plan helps you estimate the funding required for your salon. It includes detailed financial projections and clarifies how much money you’ll need to raise and how you’ll use those funds in different areas. This means you can ask for realistic funding needs to grow your business.

Reduces potential risks

While preparing a business plan, you can identify the potential risks and challenges that your salon might face. By knowing these threats earlier, you can develop effective strategies and contingency plans to mitigate them. This ensures your business is safe and improves your chances for success.

Now that you know the importance of having a business plan, let’s explore how to create a successful business plan for your salon.

How to write the perfect salon business plan in 8 steps

1. executive summary.

An executive summary is the first and foremost section of a business plan that provides a high-level overview of your hair salon business.

In fact, it might be the only section that potential investors or stakeholders will read and get a better idea of your business, including its concept, core values, objectives, and growth plans.

If your plan summary isn’t interesting or compelling enough, they won’t read it any further. So, ensure you keep this section simple, crisp, yet effective.

While writing an executive summary , consider including the following key elements:

  • A quick overview of your salon
  • Mission-vision statement

Target market

  • Unique product or service offerings
  • Marketing strategies
  • Financial highlights

Though it is the first section of your salon plan, it’s typically written at the end once all the other sections are drafted. This is so because it summarizes all the most important aspects of your business.

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2. Business description

As you will provide a quick business overview in the executive summary, this section will expand on it and give detailed information about your salon.

So, here, explain your salon concept in detail and give readers a better understanding of your business, including what your hair salon business is all about.

For instance, you may ask yourself a few questions to plan this section:

  • Where it’s located & why did you select that place?
  • What’s the legal structure (e.g., sole proprietorship, LLC, corporation)?
  • When and why did you start the hair salon business?
  • Who are the owners or partners?
  • What type of hair salon do you operate?
  • What business milestones have you achieved till now (if any)?

In addition to that, you may highlight your salon’s short-term goals and long-term objectives that every potential investor or lender needs to know.

3. Market analysis

The market analysis section presents your external business environment. Generally, it involves in-depth research of the specific industry or sector in which your business intends to operate.

This means you’ll need to conduct comprehensive market research and analytical work to start a successful salon venture.

It also helps you get valuable insights into the salon industry, market size & growth potential, target customers, market demand, competitors, and opportunities.

Here are a few essential components that you may include in your market analysis:

Here, you may provide details of the target market you serve or expect to serve. This will help you identify your target customers and create a buyer’s persona, along with the psychographic and demographic details.

Competitive analysis

It’s a very important aspect of market research that helps you identify and analyze all other salon businesses nearby. It will cover direct and indirect competitors, including their strengths & weaknesses, and explain your competitive advantages .

Market trends

As a salon owner, you know that the hair salon industry is dynamic and continuously growing. So, you’ll have to explore the current and emerging trends (technological advancements, adoption of sustainable products, etc.) in the indus try and explain how your business will cope with them.

4. Organization and management

The organization and management section introduces the key personnel responsible for running the salon, including the salon owner, managers, hair stylists, and other staff members.

You may start by describing their roles and responsibilities, educational qualifications, industry experience, and expertise that help you grow your salon.

Then, consider discussing the employee benefits, compensation plans, and business operations, as well as outline the organizational structure, including reporting lines and how decisions will be made.

Furthermore, try to highlight advisory board members (if any) and explain how they can contribute to the salon’s overall success.

If your team is lacking and you’re planning to hire, mention whom you’ll hire and clarify how they will manage day-to-day operations, what type of work experience you’ll need, and how you’ll address training practices.

5. Services and products

As the name suggests, this section illustrates all the different types of services or products your salon will offer to its customers.

For instance, you may include a wide range of services, such as haircuts, styling, coloring, hair treatments, manicures, pedicures, etc. Also, describe each service in detail, along with the pricing plans, techniques used, and expected results.

For easy understanding, you may take the below as a reference to craft your offerings:

Platinum Hair’s Services

1. Haircuts: Classic Haircut

Price: [$40] per session

Description: A timeless haircut tailored to your preferences, ensuring a polished and stylish look.

Specifications: 

  • Suitable for: All hair types
  • Duration: 45 minutes

2. Coloring Services: Highlights

Price: [$110] per session

Description: Partial or full highlights, to add dimension and brightness to your hair, enhancing its natural beauty.

Specifications:

  • Duration: 150 minutes
  • Styles Available: Partial, Full, Balayage

If you’re running a hair salon that offers a great selection of products, like, hair care products, skincare items, or beauty accessories), mention them as well.

This will help investors better understand how you plan to satisfy all your customer’s needs & preferences and what value your salon brings to the market.

6. Marketing and sales strategy

Your marketing and sales strategy decides how you plan to draw new customers and retain existing ones for your hair salon.

A well-written sales and marketing plan can help you keep track of the marketing budget and maximize ROI while developing online and offline marketing or external promotional campaigns.

Consider including the below information in this section:

Unique Selling Proposition (USPs)

You may define your unique selling points to distinguish your salon business. For example, consider presenting holistic hair care services, sustainable & environmentally friendly products, and highly skilled stylists.

Online advertising

Using online channels such as social media platforms, email marketing, and professional branding can help you target certain audiences and build trust among them. You may also create visual ads and content to showcase all your offerings.

Partnerships or collaborations

You may partner with local businesses to expand your brand’s visibility and reach a wider audience. This will draw new customers and increase your growth opportunities.

Workshops and events

You may organize workshops or events at your salon and invite the local community to explore your space. Ask them to engage in live demonstrations of hairstyles and treatments. Also, don’t forget to collect their feedback and preferences.

Discounts or rewards

Giving special discounts helps you attract new clients and retain existing ones. So, try to offer discounts to the new consumers or introduce a loyalty program to reward regular clients.

7. Financial projections

A financial plan is the most crucial aspect of the hair salon business plan. It offers a comprehensive overview of your financial projections for the first 3-5 years.

However, the startup financial plan includes several critical statements and reports, such as income statements, cash flow statements, and balance sheets.

For your hair salon financial plan, consider providing detailed financial projections, including sales forecasts, revenue projections , initial startup costs, funding requirements, break-even analysis, or even sensitivity analyses for different scenarios.

This will help you demonstrate the long-term growth and profitability of your salon and allow potential investors or financial backers to make informed decisions.

8. Appendix

In the appendix, you may attach any supporting documents that might complement your business plan.

It includes market research data and surveys, licenses & permits, equipment leases, salon layouts, resumes of executive members, and many more.

In short, you can place additional information or attachments that don’t fit into specific sections, but readers might use them for reference.

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Now that you have a detailed hair salon business plan outline, it’s much easier to kickstart your plan writing process.

However, preparing a comprehensive business plan from scratch can be an intimidating and daunting task. But not to worry; Upmetrics could be a great companion here!

It’s a modern business plan software that enables new entrepreneurs and small business owners to create investment-ready plans quickly and efficiently.

From easy-to-follow guides and 400+ business plan examples to financial forecasting software, Upmetrics offers valuable resources to streamline the entire business planning process.

So, wait no longer; start preparing your plan!

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Frequently asked questions, what financial projections are most important for a new salon.

The following are the most important financial projections for a new salon:

  • Sales and revenue forecasts
  • Profit and loss statement
  • Cash flow projections
  • Balance sheet
  • Initial funding needs
  • Break-even analysis
  • Loan repayment plan

How often should a hair salon business plan be updated?

It’s necessary to review and update your hair salon business plan regularly, at least once a year, or more often whenever there are significant changes in the business environment or market.

What are the essential elements of a salon business plan?

While writing a comprehensive business plan for your salon, consider including the following essential elements:

  • Executive summary
  • Business overview
  • Market analysis
  • Products and service offerings
  • Marketing and sales strategy
  • Management team
  • Operations plan
  • Financial projections

About the Author

business plan of beauty salon

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Download How to Write Hair Salon Business Plan

business plan of beauty salon

Small Business Trends

How to create a salon business plan, what is a salon business plan.

Once you enter the growth phase, the plan helps you showcase the value of your business to potential investors and new partners.

Why Do I Need a Salon Business Plan?

A good business plan is not just essential in the early stages of your business. It is relevant in the future as well. For example, if you want to expand your business and start a franchise you may need investment. Potential investors or business partners will be interested in understanding your vision and where you think your business will be in the next couple of years. This is where your business plan will be a key document to attract funds.

Getting Started

Writing a salon business plan.

The cover page is useful when you’re trying to provide key information about your business. But you may also choose to skip this since you will share the information in the salon description section.

Table of Contents

Executive summary.

Brevity is key when creating an executive summary. Include high-level growth plans and financial information to hook your reader. If they find the section compelling, they will continue reading for more information.

Mission Statement

Describe your salon.

The company description provides a quick overview of your business. It describes what your company all about and its core values. This section should be brief and straightforward so the readers quickly get some background information.

Research shows relaxed customers are willing to pay 10-15% more than tense clients. Salon environment plays an important part in helping clients feel relaxed. And this makes it important for you to focus on creating the right ambiance.

Services and Product Lines

The services and products you offer to your clientele play a huge part in differentiating your salon from competition. That’s why, it’s important to describe the benefits your products and services provide to customers.

Hair Salon Services

Beauty salon services, what problem does the salon solve, how does your salon provide a solution to the problem.

Identifying a problem to be solved is just the first step. Once you have found the problem, you must figure out how your salon will help solve it for your customers. Otherwise, you will not be able to take advantage of a customer need to offer products and services your clients truly value.

The Salon Business

The hair salon business.

In this specific section, you can describe the hair salon business in detail. How long have you been running this business? How many people do you employ? What’s the unique selling point? These are just some of the questions you must attempt to answer to provide a clear description of your business.

The Beauty Salon Business

Business organization and management model.

The business organization and management model should include the number of employees, their roles, salon partnerships and management structure. It should be transparent in explaining how each employee, partner and vendor play a part in providing customer service and retaining clients for the salon.

Hair Salon Organization Example

Beauty salon organization example, multiple income stream revenue model.

The COVID-19 pandemic has been especially hard on service-based businesses such as salons. Many salon owners suffered huge losses leading to an eventual shutdown of their business. The crisis has highlighted the need for multiple income sources to stay afloat. That’s why many salon owners are adding multiple income streams to their business.

Hair Salon Income Streams

Beauty salon income streams, funding for hair and beauty salons.

Running a successful salon, of course, comes for a price. And as a small business owner, you may not always have the means to execute your growth plans. This is where funding can support your business goals.

Target Market and Customer Analysis

The next step is to understand the market dynamics that will impact your business. Here, you need to do your research well. For example, what are the local area laws and regulations that you must comply with while running your beauty salon? Are there any special permits that you must procure before you open the shop? A comprehensive market analysis will help you find answers and avoid hassles later.

Competition Analysis

Marketing analysis and activities plan.

The products you offer and the prices of your services are important elements of your marketing analysis. You could have the most exciting products that still won’t sell because their prices are exponentially higher than what your competitors offer. Or you could be selling products that customers don’t want to buy. Your marketing plan will help you find the sweet spot where your products and price points make the most sense for your business — and your customers.

Major Targets, Expectations and Milestones to Achieve

If you have additional documents to share more information about your products, services or marketing plan, you may choose to include an appendix. This is an optional section that you may also choose to skip if you feel you have covered everything in the salon business plan.

Tips for Creating a Salon Business Plan

Don’t delay, keep the plan up to date, make sure your business plan is focused.

You may have ten brilliant ideas to take your business to the next level, but it’s easy to get distracted. Make sure your salon business plan is focused so you know where your priorities lie.

What is the difference between a hair salon and a beauty salon?

How do i start a salon business plan, how much does it cost to start a salon business, how much does it cost to run a salon monthly.

While the costs differ based on the area, you should set aside approximately $6,000 a month to run your salon. Some of your monthly expenses would include insurance ($50-$1,000 a month), marketing expenses ($100-$500 a month), products ($100-$600 a month) and cleaning ($50-$200 a month) among others. With a business plan, you will have a clearer idea about how much you need to spend every month.

Is owning a salon profitable?

What is the best business structure for a hair salon.

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Creating a Successful Salon Business Plan: A Step-by-Step Guide

Jovana Smoljanovic Tucakov

  • January 23, 2024
  • For Salon Owners

illustration of a salon business plan

If you plan to open a salon, besides setting the objectives, you’ll need to know how you’re going to achieve them. Or, in other words, you need a sound salon business plan.

Creating a salon business plan can help you identify specific goals and strategies, as well as provide guidance on how you can reach them and see your business thrive. Knowing how to craft your plan is vital, as it can easily make or break your salon business.

This article will walk you through how to create a salon business plan step-by-step.

Why is a Salon Business Plan so Important?

What is a salon business plan.

A salon business plan is a formal, written statement of the goals you want to set for your business. It explains why you want to set those goals and what your plan is for reaching them. A salon business plan might also include information about the individuals or teams working toward those goals with you.

A good salon business plan gives an overview of where your business is at now and explains where you want to be in the future. It also includes marketing information and research that impact your business plan in general. In fact, think of your salon business plan as a road map where you show where you are now and explain where you’re headed and what it will take to get there.

As you build your salon business plan, it’s important to include information about the process of opening your salon. This information is important because, right from the get-go, you lay the groundwork for success. This groundwork then helps you run and grow your salon business .

Why is a business plan essential for the success of your salon?

A salon business plan is an essential tool for the growth and success of any salon. It is important as it helps you to jot down your ideas and thoughts, arrange them in an organized manner, and develop an overall plan to implement them.

Writing a salon business plan also enables you to identify potential difficulties and challenges that may arise in the future. Once you’ve identified them, you can create a strategy to address them.

Having a business plan is just one of the essential steps to opening your very own salon – to see what other boxes need to be checked, download our Opening a Salon checklist PDF :

The Ultimate Checklist You Need to Open Your Salon

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business plan of beauty salon

Benefits of having a sound salon business plan

A well-crafted salon business plan comes with many benefits:

  • A Greater Success Rate : A good business plan allows you to mitigate risks, make better-informed decisions, and improve your chances of running a successful salon.
  • Better Financial Management : A well-written salon business plan includes your budget, financial projections, and expense management. This helps you keep tabs on your salon’s financial health, which leads to financially sound decisions.
  • Improved Marketing Strategies : A sound business plan requires you to conduct market research and develop marketing strategies. Then you can identify your target market, predict customer preferences, and adjust your marketing efforts to be more effective.
  • Increased Operational Efficiency : A salon business plan ensures that you implement efficient operational processes. This allows your salon to keep running smoothly and leads to increased customer satisfaction.

How to Write a Salon Business Plan in Just 12 Steps

  • Write an executive summary
  • Create effective mission and vision statements
  • Include a salon business description
  • Analyze the market and identify your target audience
  • Check what your competitors are up to
  • Identify products and services you wish to offer
  • Craft a sound financial plan
  • Tackle management and organization
  • Plan your everyday operations
  • Think about your marketing strategy
  • Think about sales
  • Don’t forget to include risks

1. Write an Executive Summary

An executive summary explains what your salon is like and why it is successful. In most cases, a potential investor would go straight to this section to get an idea of what the business is like. If the executive summary isn’t interesting or compelling, they won’t read any further. That makes it an essential section and the first step when writing your salon business plan.

The executive summary should include information that is relevant to stockholders or investors. Include details about your target market, business objectives, and financial projections. Don’t forget to add information about your products and service menu, as well as your vision and mission. The main idea is to let the reader know what’s up, grab their attention, and make them want to keep reading.

Key components

An executive summary of every salon business plan should include the following information:

Business overview : Introduce the reader to your salon. Include information like the name and location, and a brief description of your core values, vision, and mission.

Market analysis : Provide a summary of your research on your target market. Include details about the target market’s trends and demographics. Then highlight gaps or opportunities in the market that you plan to capitalize on.

Your business objectives : Clearly identify your business goals and state what you want your salon to achieve. This might include details like expansion plans, revenue targets, or customer acquisition goals. In this section, you can include any goals that will affect your salon’s growth and success .

Products and Service menu : Give a brief overview of what your salon offers. Make sure your unique features and competitive advantages stand out. Explain what your salon is doing to meet the needs of the target market.

Marketing strategies : Explain your marketing strategy. This includes information about advertising, branding, social media, and so on. If you have any original ideas for how to make your salon stand out from the competition, make sure to highlight them.

Your financial projections : Provide a detailed financial plan overview. Include any information about profit targets, expenses budget, and revenue forecasts. Highlight any achievements or milestones you have reached that prove the financial viability of your salon.

Any funding requirements : Clearly explain the funding requirements for your salon. Explain how much funding you need, how you will use the funds and any other potential sources of funds you have.

2. Create Effective Mission and Vision Statements

Girl standing on growing arrows and looking through binoculars. Woman searching for opportunity or job flat vector illustration. Business strategy, goal, pathway, career concept

Image by pch.vector on Freepik

A mission statement is a short explanation of why you created your salon, what your goal is, and how you want to achieve it. Your mission statement is an important part of your salon business plan, so it should be the first thing you see on the page. It’s a good idea to put it at the top of the page where you and others can see it and be reminded of your purpose.

The mission statement gives you the chance to express your purpose and intention. It not only explains why you started the salon, but it also explains what you have to offer. It shows what sets you apart from the competitor salons and captures the spirit with which you run your salon.

In just a few words, your mission statement can determine what drives your business.

Defining your purpose and aspirations

Part of the purpose of a mission statement is to define your purpose and what you offer. Your purpose is the reason you exist and what you have to offer potential customers. To get an idea of what your mission statement should include, ask yourself “Why does my salon exist?”

A vision statement serves a similar purpose. It explains where you want to take your business and what you hope to achieve. It defines your goals and the future impact you want to have. To identify the key points that will go into your vision statement, ask yourself “Where do I see my salon in the future?”

Putting your purpose and your long-term goals in writing plays an important role in having a successful business plan.

How to craft mission and vision statements

Here are a few examples of things you can consider when you are writing your mission statement and your vision statement. This will help you come up with ideas that reflect your identity and direction as a salon.

  • Have a brainstorming session with your team. Ask them “What do you think makes this salon unique? What do you love about working here? What do you personally want to achieve?”
  • Identify core values. What specific values do you want to uphold in everything you do? Some examples of core values are: creativity, integrity, excellence, diversity, and
  • Put your mission statement in writing. Use your core values as a starting point. Then write a short, simple sentence that sums up your salon’s purpose and what you offer to clients.
  • Write your vision statement. Write a short, inspiring sentence that describes your long-term goals for the salon and what you want to achieve.
  • Review and refine. Once you have your mission and vision statements written down, take some time to review them. Make sure your statements are both clear and concise, as well as compelling.

In case you need a bit of help, take a look at some brilliant salon mission statement examples sure to inspire you.

Also, writing an effective slogan will only underline the message you wish to send, so make sure you have one ready.

3. Include a Salon Business Description

Company description.

A company description is a quick overview of your business that explains the core values of your company. This part of your salon business plan is all about giving a quick and simple rundown to the readers. It’s meant to give them a general idea of what your business is all about.

Outlining the details

Your salon business description provides all the basic details about your salon. You should include the name of your salon, the location, and your contact information. Also, include the details about the legal structure of your salon. This information is the foundation of the rest of your business description. Thus, it’s important that the information is accurate and up to date.

Company history and brand story

In this section, you should provide some information about the background and history of your salon. When was your business founded? What led to you starting your business? Whatever your story is, this section is your chance to tell it.

Describe what you offer and your USP

This section details what your clients can expect to find at your salon. You can use this section to provide details about new beauty products or services you are offering. If you are working on your own line of products, this is also a good place to mention it and provide an estimated timeline for when it will be available.

Your salon’s USP (unique selling proposition) is what makes your salon stand out from the rest of the market. It is very important to highlight your USP in your business description.

4. Analyze the Market and Identify Your Target Audience

The market analysis shows that you’ve put some serious thought into your target audience. You’ve also done some research to find out what the competitors are missing out on. What’s more, it shows that you really know your area and have made some changes to your approach to fit in.

When you identify and analyze your potential clients, you are better able to adjust your marketing strategy to catch their eye.

Conducting market research

Market research means collecting data about the needs, preferences, and behavior of potential clients. Then you analyze this data. Market research helps you identify who your target market is and what their expectations and needs are. Based on these findings, you can create a marketing strategy that is appealing to that audience in particular.

Conducting market research also helps you identify who your competition is. Knowing this helps you get a good idea of reasonable pricing and ideal locations. Factoring this information in helps you gain and retain clients.

Here are some ideas on how you can make the entire process more interactive and fun (both for you and the participants):

Salon pop-up surveys

Set up a pop-up booth or station near popular local spots and events. Engage with passersby, offering quick surveys with a fun incentive like discount coupons for your salon. This allows you to gather diverse opinions and attract potential customers .

Instagram polls and stories

Leverage the interactive features of social media. Use Instagram polls and stories to ask your followers about their favorite salon experiences, desired services, or beauty trends. Encourage them to share their thoughts and tag friends for a chance to win a free service.

Salon open house events

Host an open house event at your salon. Invite the local community to explore your space, meet your staff, and participate in live demonstrations or mini-makeovers. Use the opportunity to collect feedback and preferences directly from attendees.

Collaborative mood boards

Create collaborative mood boards or Pinterest boards where clients and potential clients can contribute their favorite hairstyles, colors, and beauty inspirations. This not only gathers valuable insights but also fosters a sense of community and involvement.

Beauty trend workshops

Organize workshops on the latest beauty trends. Invite participants to share their thoughts on emerging styles and treatments. This not only serves as a research platform but also positions your salon as a trendsetter in the community.

Community surveys with prizes

Distribute physical or digital surveys within the local community, emphasizing the importance of their opinions. Include a prize draw or a special discount for survey participants, encouraging more people to contribute.

Interactive social media challenges

Create engaging challenges on social media platforms, encouraging followers to share their favorite salon experiences or dream makeover ideas. Use a unique hashtag to track responses and offer prizes for the most creative entries.

Beauty polls and quizzes

Develop entertaining online polls or quizzes related to beauty and salon preferences. Share these on your website and social media to capture audience insights while providing a fun and interactive experience.

By infusing creativity and engagement into your market research efforts, you not only gather valuable information but also strengthen the connection between your salon and the community. The more interactive and enjoyable the process, the more likely you are to receive enthusiastic and authentic responses from your audience.

Identifying behaviors, demographics, and preferences

Once you have information on your target market you can use it to better understand them. Here are a few things to look at:

The behavior of your target market. This refers to the way clients make purchasing decisions, their brand loyalties, and other similar behaviors. In general, behaviors can include anything that affects a client’s decision-making process.

Demographics refer to the characteristics of your potential clients.

Geographic location, educational background, and income can all impact the way clients respond to your marketing strategy.

Even the age and gender of the people you want to draw in can affect which strategies you use. Understanding this will help you create a marketing plan that resonates with the clientele you want to attract.

Then you have to factor in the preferences of your target market. What do they like and dislike? What kinds of ambiance are they drawn to? Which salon services are most popular with this group? What are their thoughts on pricing? What do they look for in customer service? All these factors play their part in whether or not a potential customer chooses your salon.

Client analysis

This part of your salon business plan is all about who your potential clients are. Depending on where your salon is, you might get certain types of people coming in. Or, it might be a mix of different types. You need to include details about who your market is made up of and what they’re like.

Here are a few things involved in conducting a client analysis for your salon:

  • Define the scope and the objective of the analysis. Include information about the services and products, the time frame, and the area your customers are coming from.
  • Collect data from a variety of sources and analyze. You can use surveys, online reviews, industry reports, interviews, and social media, as well as other sources.
  • Identify specific customer groups. This includes demographics, needs, and behaviors.
  • Create a profile for each customer group. Include descriptions of preferences, characteristics, expectations, and motivations.
  • Evaluate the salon’s current performance. How are you doing with customer retention, satisfaction, and loyalty? How much is your salon profiting?
  • Identify specific areas where you can improve customer relationships.

5. Check What Your Competitors Are Up To

A competitive analysis explains your plan for your salon to dominate the market. It is important for your competitive analysis to give a brief explanation of the existing competitors. This can include direct competition, like another salon, or indirect competition. The indirect competition includes any other option for clients to receive the products or services you offer. In this section of your salon business plan, you can bring out the strengths and weaknesses of your competition and explain how your target market views them.

Knowing your competition will help you determine what your own advantages are. Then you can capitalize on those advantages to attract and keep more customers. Once you can pinpoint your unique strengths, you are better equipped to carve out your own place in the market. It will give you a starting point to work from to identify a new way to attract customers. It may also help you find something unique to offer that no one else in the area is offering.

Conducting a SWOT analysis

To be able to succeed and stand out from the competition, it is helpful to carry out a SWOT analysis . SWOT is an acronym for strengths, weaknesses, opportunities, and threats. This analysis will help you diagnose the factors that play a role in the potential and performance of your competition.

What are the strengths of your competitors? Maybe a competing salon has a good reputation and a strong brand. Perhaps they offer a wide range of services or have a skillful team. They might have a good relationship with their suppliers, offer a clean and welcoming atmosphere, or have an optimal location.

What are their weaknesses? Perhaps they offer a limited number of services or have staff that lacks experience. They might be struggling with high overhead costs or have a difficult location. Or they may be on the losing end of high competition and/or struggle to maintain customer loyalty.

Opportunities for a salon include expansion opportunities or new services and products. Other opportunities include increased online presence, partnering opportunities, or new technology and trends.

What is a threat to a salon? Economic recessions, loss of customers to the competition, and negative reviews all threaten the success of a salon. Other threats include supply chain disruptions, legal problems, and environmental and health risks.

6. Identify Products and Services You Wish to Offer

This part of your salon business plan lays out all the different services that your salon will offer its customers. You can expect a wide range of services, from haircuts, styling, coloring, treatments, manicures, pedicures, facials, and many more. Each service is described in detail, including the techniques used, expected results, and pricing structure. We’ve also got a great selection of salon products that you can buy, like hair care items, skincare products, and beauty accessories.

By providing a comprehensive overview of the salon’s products and services, we’re showing that we’re committed to meeting all our customers’ needs and preferences. We want to make sure everyone feels welcome and satisfied with their experience at our salon. This sets the stage for a successful and thriving salon business.

7. Craft a Sound Financial Plan

financial section, as an integral part of a salon business plan

Image by vectorjuice on Freepik

Here is where you provide details about the financial history, budget, and projections for your salon. Any potential investors or lenders will be especially interested in this section of your salon business plan.

When writing this section, you should include your financial plan for your salon for the next 3-5 years, as well as your financial history going back 3-5 years. If the salon has income, include financial statements. You should also include potential funding sources and your plan for keeping your salon running.

A good budget is the foundation for any effective financial plan. A budget allows you to distribute resources like time and funds effectively. A good budget also allows you to make better decisions about saving and spending and set goals for your finances.

Start by identifying all the sources of income for your salon. This includes product sales, service fees, and so on. Then identify all the expenses your salon has, like rent, salaries, supplies, and other operational costs. You could make a category for expenses that are always the same, like rent, and another for expenses that vary from month to month, like supplies. This might help you to see patterns and identify areas where you could cut back on some costs.

Once you have identified all your income and expenses, then you can set goals. From time to time, check your progress against your budget to see how you are doing and if you can make any further adjustments.

Income streams

Adding income streams is a good way to increase revenue. The following are a few options you could explore:

  • Subscriptions : Charge fees for a set period of time instead of per transaction.
  • Advertising : Promote certain brands in-store and online.
  • Freemium plans : Certain services are free and “premium” services cost extra.
  • Third-party licensing : Give third parties the right to use or sell your patented products.
  • Renting or Leasing : Rent out assets (for example, real estate or products) for a price.

As you create your financial projections, factor in the demand in the market and the volume of customers. You should also include your pricing strategy for the products and services you offer. It would be helpful to go back and review your sales history. Then you can isolate specific trends. This will help you make more sound financial decisions moving forward. It would also be helpful to you to do some research on the current market.

Alternative funding options

There are a variety of options when it comes to alternative funding sources for your salon. Each option has pros and cons. Some options include loans, grants, crowdfunding, or partnerships.

Loans may offer somewhat low interest rates. However, it’s important to find out what they require for collateral or how strict the repayment terms are.

Grants can offer funds that you don’t have to repay, but they might have strict eligibility requirements and limits on how you can use the funds.

Crowdfunding can get you funds from a pool of investors, but it might mean sharing control or ownership of your salon.

Partnerships can get you access to extra capital and more expertise. On the downside, partnerships can mean profit-sharing. You may also have to consult with your partners before you make decisions.

Expense management

If you want your salon business plan to have success, it is vital that you manage your expenses carefully. To maximize your earnings, you have to optimize your expenses and control the costs your salon faces. This is the only way to make sure that your salon remains financially stable.

Regularly review your expenses and identify ways to cut costs without sacrificing quality. Be on the lookout for chances to negotiate better deals on supplies and cut out unnecessary expenses. For example, could you choose equipment that is more energy efficient? Is there a way you could maximize the lifespan of the products you use and cut back on supply costs?

Hiring freelancers or contractors

Hiring a contractor or freelancer can have a lot of benefits. These independent professionals can provide you with the expertise you need to do a specific project or task. Some of the benefits they offer include:

  • Saving on Costs: Hiring contractors and freelancers can save you money on payroll taxes, training, benefits, and more. You pay for the work they do and depending on your needs you can adjust your budget.
  • Greater flexibility: You hire contractors and freelancers only as you need them and for as long as you need. You can adjust the scale of your team depending on the demand of the project and their availability.
  • Expertise: Freelancers and contractors bring in fresh ideas and perspectives. Their knowledge of the industry is also an asset to your salon business. They can also carry out tasks that are beyond your skill set or that require special equipment and tools.

8. Tackle Management and Organization

The management and organization plan is the backbone of your salon business plan. It shows how your salon will operate and reach its goals. This section gives an in-depth look at the salon’s management team, including their qualifications, experience, and roles inside the salon. It also explains how the salon will be structured, how decisions will be made, and how different teams will work together.

By sharing a clear management and organization plan, your business plan shows that the salon has capable people and a well-structured system to make it in the competitive beauty industry.

9. Plan Your Everyday Operations

The salon’s operational plan outlines the day-to-day procedures and practices that drive the smooth functioning of the salon. It covers all the essential operational aspects, from staff scheduling and client management to inventory control and quality assurance.

The plan sets out who’s responsible for what, so everyone works together like a team to give customers the best service. It includes strategies for optimizing appointment bookings , managing walk-ins , and handling peak hours efficiently .

Moreover, the operational plan addresses health and safety protocols, emphasizing the importance of maintaining a clean and hygienic environment for both clients and staff. By adhering to the operational plan, the salon can enhance productivity, elevate the overall customer experience, and create a thriving and well-organized salon environment.

Implementing booking software into your salon’s everyday operations

As a forward-thinking salon owner, integrating booking software into your daily operations isn’t just a tech-savvy move – it’s a strategic investment that brings a myriad of benefits to your business.

Booking software simplifies the appointment process, allowing clients to schedule services seamlessly. With real-time updates, your staff can manage and optimize appointments, reducing the risk of scheduling conficts and ensuring a smooth workflow.

Also, booking software enables you to create and manage staff schedules effortlessly. With automated notifications and reminders, your team stays informed, reducing scheduling conflicts and enhancing overall productivity.

Not to mention that clients appreciate the convenience of booking online, as it allows them to be in charge of everything – they can choose services, select preferred staff members, and book appointments at their convenience.

Revolutionize Your Salon Management with Trafft: A Solution Tailored for Salon Owners

As a salon owner, you’re no stranger to the challenges that come with managing a bustling beauty business.

Managing appointments, handling last-minute rescheduling, dealing with overbooking, creating and managing staff schedules, and struggling to be there for your clients in the middle of the night – these are just some of the common pain points you face as a salon owner.

Enter Trafft ! Tailored with your specific challenges in mind, Trafft is designed to transform your daily chaos into an efficient salon experience.

trafft booking software and app

What do you get from Trafft?

  • Say Goodbye to Daily Organizational Chaos : Bring order to the chaos with real-time updates and efficient scheduling. Trafft makes organizing your calendar, keeping track of appointments, and managing staff schedules a breeze.
  • Minimize No-Shows : With Trafft’s automated reminders, you can reduce no-shows and make sure that each appointment slot is valuable. You’ll receive timely notifications via email or SMS which will help you cultivate a reliable and engaged customer base.
  • Reschedule with Ease : When your clients choose a new time, Trafft will send notifications to both of you. Plus, it’ll confirm the booking and update all your calendars. No need to worry about canceling an appointment – Trafft will do it for you!
  • Be Available 24/7: Allow clients to schedule appointments at their convenience. Transform your salon into a 24/7 beauty oasis, breaking free from traditional booking hour constraints.

So, are you ready for a salon management revolution? Embrace Trafft and start your transformation now!

10. Think about your marketing strategy

This is your game plan for your salon to bring in new clients and promote your services. A thorough marketing plan , with plenty of marketing ideas and marketing tools you plan to use, is essential. It allows you to stand out from the competition and reach your target market. It also allows you to create connections with your customers and achieve your marketing goals.

This is the most flexible section of your salon business plan . As your business grows and the market changes, your marketing plan will adapt to it.

Marketing strategies that attract and retain clients

It’s important for salon owners and managers to create strategies for advertising and marketing. This helps to attract new customers and retain existing clients , as well as improve the reputation and visibility of the salon. Here are a few strategies you might try:

  • Create a salon website or social media account . There customers can get information about your prices, services, location, and hours. Websites and social media accounts are great ways to showcase your work or advertise special events and promotions.
  • Try offering discounts, coupons, referrals, loyalty programs, or gift cards . This will encourage customers to visit the salon more frequently and make them more likely to spread the word to friends and family.
  • Participate in local events . Are there any festivals, fairs, charity drives, or fashion shows coming up? These events are a great opportunity for the salon to showcase its skills and services. It also gives you the chance to network with potential customers and partners and generate publicity.
  • Look for opportunities to partner with other local businesses like spas, hotels, gyms, or restaurants. You can cross-promote services and offer deals or packages to shared customers.
  • Send emails or newsletters to customers about your latest news, tips, beauty trends, and offers.
  • Ask for feedback from customers . Then use their responses to improve customer satisfaction and quality of service.

11. Think About Sales

In this section of your salon business plan, you should outline the strategies and tactics that will be employed to drive revenue and achieve your salon’s financial objectives.

This section delves into the target market and defines the salon’s unique selling proposition, emphasizing what sets it apart from competitors. It details the pricing strategy for various services and products, taking into consideration factors such as market demand, competition, and the perceived value of offerings.

The sales plan also identifies promotional activities and marketing campaigns that will be executed to attract new clients and retain existing ones. It includes a timeline for these initiatives, along with a budget allocation for marketing expenses. Furthermore, the section discusses techniques for upselling and cross-selling to maximize the average transaction value per customer.

By laying out a comprehensive sales plan, the business plan showcases the salon’s dedication to achieving financial success and growth through a well-structured and effective sales approach.

12. Don’t Forget to Include Risks

The risk management section of the salon business plan addresses the potential challenges and uncertainties that the salon may encounter during its operations.

This section identifies and assesses various risks, including financial, operational, legal, and industry-specific risks. It outlines the proactive measures that will be implemented to mitigate these risks and ensure business continuity.

Strategies such as obtaining insurance coverage, adhering to strict health and safety protocols, implementing sound financial practices, and conducting regular staff training are discussed to minimize potential liabilities. Additionally, contingency plans are detailed to handle unexpected situations, such as economic downturns or natural disasters.

By carefully analyzing and addressing potential risks, the risk management section demonstrates the salon’s commitment to safeguarding its interests and building resilience, providing potential investors and stakeholders with confidence in the salon’s ability to navigate challenges and succeed in the long run.

So, What’s the Secret to Creating a Successful Salon Business Plan?

Running a successful salon requires more than just a flair for aesthetics; a robust salon business plan is equally essential. This plan is not a one-time document but a dynamic tool that evolves alongside your business. It serves as a roadmap, guiding your financial decisions, attracting funding, and steering your salon toward lasting success.

When writing your salon business plan, don’t forget to include a detailed market analysis, your financial projections, operational plan, services and pricing strategy, marketing, and branding.

Be sure to check in on your plan regularly and see how you’re doing compared to your goals.

Remember, a well-thought-out salon business plan is not just a formality; it’s a dynamic tool that empowers you to make informed decisions, navigate challenges, and seize opportunities for growth. Invest time and effort in crafting a plan that aligns with your vision, and watch your salon flourish.

Looking for More Salon-Related Resources?

If you enjoyed this article about creating a successful salon business plan, you should check out these as well:

  • The Best Salon Appointment Booking App On the Market
  • How To Manage A Salon Successfully (Salon Manager Tips)
  • How To Run A Successful Salon (The Salon Owner Guide)
  • How To Get More Clients In A Salon (The Ultimate Guide)
  • How Much Do Salon Owners Make? Tips for You to Earn More
  • Salon Cancellation Policy Examples and Templates To Use
  • The Best Salon Slogans and Mottos to Use for Your Own
  • Salon Mission Statement Examples and Tips To Create One
  • The Types of Salon Insurance You’ll Need for Your Business
  • Salon Social Media Marketing 101
  • How to Make a Salon Price Increase Notice without Losing Clients
  • The Most Efficient Salon Marketing Ideas You Need To Try
  • The Best Salon POS System to Pick From
  • Salon Booth Rental Tips and Best Practices to Know

FAQ on Salon Business Plan Essentials

Why do i need a salon business plan.

A salon business plan is essential because it serves as a roadmap, guiding you through the process of starting and growing your business.

It outlines your goals, target market, services, pricing, and marketing strategies, helping you stay on track and make informed decisions.

A well-prepared business plan can also be valuable when seeking financing, as it demonstrates your commitment and expertise to potential investors or lenders.

What should I include in the company description?

In the company description, provide an overview of your salon, including the name, location, and ownership structure.

Explain your salon’s mission, vision, and core values, as well as the unique selling points that set you apart from competitors. This section should also highlight the salon’s atmosphere, target clientele, and the specific services you plan to offer.

What is an example of a salon mission statement?

An example of a salon mission statement could be: “At [Your Salon Name], we are dedicated to delivering exceptional beauty experiences that empower our clients to look and feel their best. Our mission is to create an inviting, inclusive environment where creativity thrives, and our team is committed to providing personalized, high-quality services that enhance natural beauty and boost confidence.”

What is the best business structure for a salon?

The most common business structures for salons are Sole Proprietorship, LLC (Limited Liability Company), or Corporation. Each has its own advantages. Sole Proprietorship is simpler but offers less liability protection. LLC combines liability protection with flexibility. A Corporation provides strong liability protection but involves more complex formalities. Consult with a business advisor to determine the best fit for your salon.

How do I choose the right services for my salon?

Choosing the right services for your salon starts with understanding your target market and their needs.

Research your local area and identify gaps in the market or underserved segments. Consider your own skills and expertise, as well as those of your team, and focus on services that align with your strengths.

Offering a mix of essential and specialized services, such as haircuts, coloring, and unique treatments, can help you stand out and attract a loyal clientele.

How do I set salon pricing?

Setting salon pricing requires balancing the cost of providing services with what customers are willing to pay.

Research competitor pricing in your area and consider factors such as your target market, the quality of your services, and your salon’s atmosphere. You can opt for tiered pricing based on the experience of the stylist or offer service bundles to encourage customers to try additional services.

Be prepared to adjust your pricing as your business grows and evolves.

What’s the best way to market my salon?

Marketing your salon requires a combination of traditional and digital strategies.

Word-of-mouth referrals from satisfied clients can be powerful, so encourage customers to share their experiences with friends and family. Utilize social media to showcase your work, engage with potential clients, and share promotions.

Collaborate with local businesses or participate in community events to raise brand awareness. Don’t forget about email marketing, loyalty programs, marketing tools , and targeted advertising to attract new customers and retain existing ones.

How can I ensure a top-notch customer experience?

Providing an exceptional customer experience is crucial for salon success. Start by hiring skilled, friendly staff who share your vision and commitment to customer satisfaction. Offer ongoing training to ensure your team stays up-to-date on industry trends and techniques.

Also, handle bookings professionally, with the help of salon scheduling software and booking apps .

Create a welcoming, clean, and comfortable salon environment, and be responsive to customer feedback. Consistently delivering high-quality services and personalized attention will help you build a loyal client base.

How do I manage salon inventory and supplies?

Effective inventory management is essential for a successful salon. Implement a system to track product usage and sales, ensuring that you always have adequate supplies on hand without overstocking. Regularly review your inventory levels and adjust your ordering frequency or quantities as needed.

Negotiate with suppliers for the best prices and consider implementing inventory management software to streamline the process.

What legal requirements should I be aware of?

Before opening your salon, familiarize yourself with any legal requirements, such as licenses, permits, and zoning regulations.

You may need a cosmetology license, business license, or specific permits for your location. Additionally, ensure your salon meets local health and safety guidelines and complies with employment laws. Consult with a legal professional if you’re unsure of your obligations.

How do I create financial projections for my salon?

Creating financial projections for your salon involves estimating future revenue, expenses, and cash flow. Start by estimating your income from services and product sales, taking into account factors like pricing, target market, and more.

Outline your anticipated expenses, such as rent, utilities, salaries, marketing, and inventory costs. Create a cash flow statement to ensure you have enough working capital to cover your expenses and support your salon’s growth.

Use your financial projections to set realistic goals and adjust your business plan as needed. Regularly review your financial performance and compare it to your projections, making necessary changes to stay on track and achieve your objectives.

How do I measure the success of my salon business?

Measuring the success of your salon business involves tracking key performance indicators (KPIs) that align with your goals.

Common KPIs for salons include revenue growth, client retention, client acquisition, average ticket value, and employee productivity.

Track these metrics regularly to assess your salon’s performance and identify areas for improvement. Additionally, use customer feedback, online reviews , and testimonials to gauge the overall satisfaction of your clients and the quality of your services.

This information can help you refine your business strategies and ensure your salon’s ongoing success.

Jovana Smoljanovic Tucakov

  • Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.

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ProfitableVenture

Beauty Salon and Day Spa Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Salon

Beauty Salon Business

Are you about starting a beauty salon and spa? If YES, here’s a complete sample day Spa business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a beauty salon and spa. We also took it further by analyzing and drafting a sample beauty salon and spa marketing plan template backed up by actionable guerrilla marketing ideas for beauty salon and spas. So let’s proceed to the business planning section.

It is true that one have got to eke out a living, but, it is even more important to know that all work and no relaxing could deal a sad blow on the body.

This is one of the reasons why there has been a rise in the spa business all over the world. In America for instance, there are loads of day spas and health spas, which see to it that customers are given the best services that will give you one of the best experiences yet.

One of the ways through which you could capture the hearts of all and sundry and get them coming over and over again, is helping them de-stress from the hectic day to day schedules. This is one of the things that those who already run a spa business have at the back of their minds.

They know that one of the ultimate reasons   why they are in business is to make life easier for people. Here is a sample spa business plan that will help you effectively write yours without much hassle.

A Sample Beauty Salon & Day Spa Business Plan Template

1. industry overview.

In the united states of America there is always the need to work so as take care of the basic needs of life. Some folks get to work round the clock with little or no time left for them to take care of their selves. Some do not even mind looking the way they are, since there isn’t ample time to take a second look at how they are.

Yet others wouldn’t mind to muster some little time to pamper their selves. These set of people are the types that do not mind to visit a spa or have a spa attendant come home for a massage. They do not even mind to pay a premium to have all these services and more.

Over the years we have come to see that the spa business have continued to be on the rise, as the demand for it continues to increase. One of the very good things about this trade is the ability to have a spa attendant come for a private service.

In the past this used to be an issue, as some attendants were skeptical. However, today, it is a different ball game entirely, as the spa business have become a no holds barred type of service rendering business. It is no wonder that very business upwardly mobile people can rest assured that they can get the best of spa services.

Starting a spa just like every other business needs for one to be thoroughly calculative. This is because of the need to start on a right footing.

Steps like renting or buying a facility to use, procuring the various equipment that is needed, finding the right employees, as well as getting the required skills involved in starting a spa business, are just some of the hurdles that must be scaled. Nonetheless, there are other very technical steps that have to be cancelled out too.

It is also very important that in running a spa business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, Spa business also provide some other services asides from the typical spa.

Some go as far as having a drink and food lounge, where customers can unwind whilst they wait, or even after being serviced.

For the spa owners these are also other areas through which they are able to generate more funds for profitability and for running the business to grow successfully. When starting a Spa business, it becomes important to choose a location that is close to a boutique, hair salon or nail salon. This is o that there would be ample opportunity to attract the kind of people that want spa services.

2. Executive Summary

LaCozy Spa World is a new classy neighborhood in Maryland, Washington DC. It promises an all-round day spa experience.

We offer four classy, ultra- chic treatment rooms with premium spa linens and equipment. Our massage styles are second to none, as we offer the very best. They include; the traditional Swedish Massage, Hot Stone Massage, Deep Tissue work, Pregnancy, Sports, Reflexology, amongst many others.

We also have very effective facial and body treatments. We have also got the latest anti-aging products and techniques that can effectively meet the needs of our clients. As a matter of fact, we are specifically located near hair and nail salon, so that we are able to attract clients who would also be in need of spa services.

LaCozy Spa World is a standard Spa lounge in a 4,000 square feet facility. It is therefore no joke to say that we have one of the biggest spas with the latest products and service techniques in Mary land Washington Dc. We have got the very best of attendants who have been well trained to make clients visit a worthwhile and fun packed one.

We have a posh and classy environment that can attract all and sundry to come have a taste of what it means to run an ultra- chic spa. Furthermore, we have gifts for each customer who come to patronize us. Our Spa will be open from 8 a.m. and close 10 p.m. from Mondays to Thursdays, and will run a   24 hour service from Friday to Sunday.

We decided to operate in this format because from our market survey and feasibility studies, we realized that customers have the most flexible time schedules during the weekends. It is pertinent to state that we have the finest DJs in the house every single day of the week, who have been trained to serenade the clients whilst they get serviced.

LaCozy Spa World has well trained employees who have hands on skills, as to how to give clients the very best. It is no wonder that out Mantra at LaCozy is customers first. Our products are majorly organic, and so customers can rest assured, knowing that there wouldn’t be any reaction whatsoever on their skin.

Whether it is the male folks, or the women folks, or even children, bottom line is that we have what it takes to leave them smiling and satisfied. Our bar attendants and those who man our restaurant arm of business, have the best of drinks and foods that can leave them satisfied.

One of the things that most clients look out for in a spas, is the level coziness; we have therefore done adequate research in that area , which is why we have spent quite a lot in making our Spa really beautiful and conducive. Our state of the art facility in Maryland Washington Dc, USA is so attractive that people who our services need cannot but walk in because we use the latest technology in the industry.

Our excellent customer service is second to none, as we have exhaustively trained our employees to know that customer is king in this trade. Furthermore, LaCozy Span World is owned and managed by Madame Helen Oakwood and her family.

She is the financier, and she functions as developer and manager for LaCozy Spa World. She has been a business administrator and sales professional for over 1o years, with a track record that speaks volume. She has worked as a manager in one of the leading Spas in Washington DC. After her retirement there, she decided it was time to start her own business.

3. Our Products and Services

At LaCozy Spa World, our paramount aim is to give our clients an all-round experience so that they do not have to look elsewhere. As such, this is one of the reasons why we propose to offer a wide range of services offered by licensed therapists and aestheticians that would keep our clients asking for more.

Our Ultra- chic facility and ambience sure does promises a lot. Some of the services and amenities that we offer to clients include the following that have been listed below. These are the services and amenities that will be made available to our customers;

  • Therapeutic Massage Services
  • Body Treatments
  • Anti-aging Treatments

4. Our Mission and Vision Statement

  • Our Vision is to be the number one Spa Lounge in Washington DC.
  • Our mission is to run a money-making business by offering therapeutic massage and aesthetician services in a gentle, classy, professional setting.

Our Business Structure

LaCozy Spa World is set to become one of the leading Spas in Maryland, Washington DC. As such, there would be the need to lay down a solid business structure foundation. This is so that we are able to meet and even surpass our expectation.

We do not intended to take our customers for granted, which is why we are set to make excellent customer our watch word. In realizing this, we know that hiring the best hands would deliver. Web also will lay emphasis on giving our employees a thorough training.

Essentially, we want to build a dedicated workforce that will work together to help the organization achieve its projections. This is so because we know that with the right structure in place, we are able to build systems and structures that will make the business even run on autopilot.LaCozy Spa World will employ skilled people to occupy the following position;

  • Manager (Owner)
  • Accountant/Cashier
  • Marketing Officer

Spa Attendant

Aesthetician

  • Coffee and Bar Manager

Restaurant Manager

  • Security Guard

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities at the Laundromat
  • Ensures that the facility is in tip top shape and conducive enough to welcome customers
  • Prepares budget and reports for the organization
  • Responsible for Training and Development in the organization
  • Handles procurement
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team hires

Marketing Officer (2)

  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information.
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Manages the company’s CRM system
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Sees to it that clients are attended to and on time
  • Books clients for massage sessions
  • Passes information to the aesthetician about clients
  • Reaches out to clients when information needs to reach them
  • Takes and book clients for massage sessions
  • Carries out all massage styles and formula on the clients
  • Makes sure they are satisfied at all times
  • Makes sure that all beauty and massage therapies are body friendly.

Coffee Café and Snacks Bar Manager:

  • Interacts with customers, take orders for coffee and snacks.
  • Responsible for preparing different flavor and style of coffee for customers
  • Makes lists of supplies in conjunction with the bar manager
  • Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
  • Responsible for quality control
  • Assesses customers’ needs and preferences and make recommendations
  • Makes lists of supplies in conjunction with the management
  • Prepares inventory or purchase requisitions as needed to replenish supplies.
  • Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
  • Interacts with customers, take orders for food.
  • Responsible for preparing different flavor and style of food for customers
  • Makes lists of supplies
  • Ensures that each meal that leaves the kitchen is tailor made and meet the request of each customer
  • Ensures that the assigned restaurant area is fully equipped with tools and products needed for whipping up meals and serving guests.

Accountant/Cashier:

  • Moves round the machines to collect payment after each working shift
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with our bankers
  • Responsible for payment of tax, levies and utility bills
  • Handles any other duty as assigned by the manager
  • Mops the floors
  • Wipes down the machines
  • Cleans the soap dispensers in your front-load washers
  • Washes off the folding tables
  • Cleans the bathroom
  • Empties the trash
  • Washes the windows
  • Cleans the vending machines, change machines and video game screens

Security Guards

  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours basis
  • Submits security reports weekly
  • Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

Without a shadow of doubt, starting a Spa indeed needs loads of cash, and this especially applies to aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We know that loads of cash is vital in the setting up of a standard Spa business, which is why we decided to do all that is required to build a profitable business.

As such, we are taking meticulous steps in seeing that we do the needful. Part of the needful step required to be taken, is conducting a SWOT Analysis.

It is for that reason that we employed the services of Mr. Adolphus Nettune, an HR and Business consultant who is renowned for the trade, to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of LaCozy Spa World;

LaCozy Spa World is centrally located where there are salons and nail studios. We see this as a strength, as we will be able to attract clients who might as well need to be massaged, pampered, amongst others.

We believe that locating our business in Maryland, Washington Dc would eventually work out for good as we look to attract a great deal of people. Yet another strength is the fact that we have equipment that are second to none and the equipment will help us give our clients the best of services.

The weakness of LaCozy Spa World can be said to be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

  • Opportunities:

We are centrally located in one of the busiest areas of, Maryland, Washington DC and we are open to all the available opportunities that the city has to offer. Our business concept has us positioned in such a way that we will attract all and sundry.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that may likely just affect us is the competition which is found in the spa industry.

Every day, more and more people are going into the industry, and we dare add that only the strong will survive, which is why we are working hard to position ourself in a way that makes everyone want to check us out.

7. MARKET ANALYSIS

  • Market Trends

The ability for spa business owners to continue to seek out ways to serve their clients in the most appropriate ways is one of the keys to attracting loads of clients. This is where a beauty salon & spa marketing plan comes in handy. One of the ways that this is done is by having additional complementary services to their business offerings.

It is for this reason that once a Spa is classy, conducive and relaxing, then profit is assured because people would always want to check the services out. It is also as a result of this that we at LaCozy Spa World have some additional services, like a drink bar; where clients, or even their family or friends can hand out and wait for them whilst they get their bodies massaged and cared for.

Also there is a Karaoke session that allows our in- house DJ to entertain folks. We have also got a restaurant that would offer great meals for the delight of customers. In Maryland, Washington DC for instance; there are only a few people offering these services and so we want to key into the trend.

Yet another thing that can be attributed as one of the success factor, as can be observed about other successful existing Spa, is the fact that they have invested quite a lot in making the Spa Facility a haven to behold. We have also keyed into the trend and we have succeeded in making the interior and exterior   a classy one indeed.

8. Our Target Market

Before arriving at the place that would be suitable for our ultra- chic Spa, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

As a result we found that Maryland, Washington DC just might be our best bet, as we are sure to attract upwardly mobile people, working class folks, as well as non- working class people.  Hence, these are the category of people that we intend marketing our Spa business to;

  • Busy Corporate Executives
  • House Wives
  • Business Owners
  • Visitors/Travelers

Our competitive advantage

From our recently concluded feasibility studies and market survey, we observed that the competition sure is a stiffer one because there are quite a number of people who run spas around where we are located. It is for this reason that we have added some more services like the drink bar, restaurant and the Karaoke lounge, because we know that there are only a very few who measures up to want we want to offer.

Yet another competitive advantage we have over others is that we have a standard Spa facility that offers additional complementary services that will definitely help us attract and retain customers. We are categorically hopeful that we have a state of the art Spa facility with the best massage techniques ever.

We also have an advantage because of the type of products we offer our clients, which has no side effect at all. We know how harmful some chemicals can be, that is why we have keyed into using organic products.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

LaCozy Spa World will generate income from the following service offerings;

  • Offering massages
  • Offering skin therapies
  • Sale of organic beauty products
  • home services

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Maryland, Washington DC.

We know that we are well positioned and we will definitely attract clients that will not only patronize our spa, but clients that will patronize our bar and restaurant. This means that we will generate additional income from these sources.

Below is the sales projection for our business, it is based on the location of our LaCozy Spa World and the type of services and products that we will be offering;

  • First Year-: $80,000
  • Second Year-: $120,000
  • Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Spa offering same additional services like us within 4.5 miles radius from our facility.

  • Marketing Strategy and Sales Strategy

Essentially, the marketing strategies which we will adopt will be such that can guarantee us a great turn over. Furthermore, our sales strategies is going to be driven basically by making available an ultra- chic facility, excellent customer service and provision of complementary services.

We will be on our toes all the time to make sure that we build a loyal customer base. These customers are such that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales through using really effective organic products, excellent services, so that we can surpass the expectations of the clients we are able to attract overtime. We shall also keep our clients glued to us by the constant trainings which we will give to our employees so that they can continue being at the plateau of their skills.

Over and above, our unique selling proposition is that we have various complementary service offerings such as a drink bar, Karaoke lounge, restaurant, as well as the massage techniques we have to offer. We make bold to say that there aren’t too many people who are into Spa business, the way want to run ours.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer. Part of the marketing and sales strategies that we will adopt are;

  • Open LaCozy Spa World with a loud party. We shall also offer free trial for all our visitors for the first three days of launching the business.
  • Advertise our Spa business on national dailies, local TV stations and local radio station
  • Promote LaCozy Spa World online via our official website and all available social media platforms
  • Continuously Improving the performance of our brands
  • Hire the services of experts to make our brands the first choice for in Washington DC
  • Delivering consistent customer experiences to all our guest; making our first impression count positively
  • Make use of attractive hand bills to create awareness and also to give direction to our state of the art facility.
  • Adopt direct mailing coupon marketing approach
  • Position our signage/flexi banners at strategic places
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our business.

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At LaCozy Spa World, we will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise LaCozy Spa World;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our Laundromat business in relevant magazines- beauty and non-beauty magazines, local newspaper, local TV stations and local radio station.
  • Promote our Spa business online via our official website
  • List our Spa business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations
  • Direct coupon mailing approach
  • Engage in road show from time to time
  • Distribute our fliers and handbills in target areas all around Las, Vegas.

12. Our Pricing Strategy

At LaCozy Spa World, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the city we are located.

Be that as it may, the management of LaCozy Spa World have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (Organic skin care products, drinks, foods, amongst others) will be same as what is obtainable in any part of the United States of America.

  • Payment Options

Basically, we have put in place different receiving payments options; especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

  • Payment by cash /coins
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Maryland, Washington DC – $750.
  • Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,000.
  • Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for leasing facility for the Spa – $70,000.
  • Cost for facility remodeling – $50,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
  • The cost for Washer hook-up fees (sewer connection) – $800
  • Cost for serving area equipment for Bar and Restaurant( glasses, flatware) – $5,000
  • The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, toys, vacuum cleaner, tables and chairs et al) – $30,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $5,500
  • Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Spa business in Washington DC Please note that the startup cost is higher than the average startup cost for a Spa business simply because we intend adding a bar, and restaurant.

Generating Funding/Startup Capital for LaCozy Spa World

LaCozy Spa world is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for LaCozy Spa World;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from family members and friends (soft loans)
  • Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

LaCozy Spa World is set to become the number Spa business in the whole of Washington DC, which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our business is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit licenses ( Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al ): Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of Massaging machines and: In Progress
  • Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

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Salon Business Plan Sample

Published Feb.11, 2015

Updated Apr.24, 2024

By: Brandi Marcene

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beauty salon business plan Sample

Table of Content

Beauty salon business plan for starting your own salon service

People like feeling good about themselves, and a salon business can help them to achieve that. The Professional Association estimates the salon and spa industry contributes approximately $40 billion annually to the U.S. economy Approximately half the industry is classified as salon business offering mostly hair care services. However, entrepreneurs interested in making a beauty salon business plan have many options as to the variety and level of services offered, ranging from a beauty salon business plan to a full-service spa. Salons can be setup in innumerable ways, so the purpose of the beauty salon business plan  is to pin down the details to improve the chances of long-term success. Planning should always start with identifying the customer. There may be several customer persona’s depending on your target market, people over 50 years old are a very different market to the Gen X clients.

Executive Summary

2.1 the business.

Julia’s Salon will be a licensed and registered salon located near Brookhaven College, Atlanta. The business will be based on providing hair-cutting, styling, coloring, skincare and other services in the salon as well as by going to people’s homes.

2.2 Management

Before starting a salon, it’s essential to make a beauty salon business plan  and enlist major decisions about your start up salon. In this sample business plan for a salon, we’re providing all details of Julia’s Salon ranging from startup expenses to management structure.

The main working structure of Julia’s Salon include hairdressers, makeup artists, expert cosmetologists, and general assistants. Besides them, the beauty salon business plan will hire sales executives, accountants, and web developers.

To ensure efficient working from the first day, the salon will be making all arrangements one week before the launch. Staff will also be hired a week before because the owner of Julia’s Salon wants to assess staff herself.

2.3 Customers

Our major customers will be the young and adult men and women of our society. Besides them, senior citizens and teens are also expected to avail our services.

2.4 Business Target

Our target is to become the most renowned salon in our vicinity and to establish an average repeat customer rate of 60% by the end of the first year.

Salon Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Julia’s Saloon will be owned by Julia Fox. Julia is a graduate in social sciences. She has taken many courses related to works. After working for three years in Sports Clips she has gained expertise in hair care and styling.

3.2 Why the salon business is being started

Julia has always remained interested in  cosmetics works. It was due to her passion and interest in the industry that she got a job in a top company. As Julia wanted to start a salon she took several courses relevant to the field while she was in her college.

A few months ago she started exploring beauty salon business plan s and finally decided to initiate her own salon to generate profit through a business that is solely her passion. She believes that an exceptional mission statement for a salon can lead her to the success, she is looking for.

3.3 How the salon business will be started

Julia decided to rent a large ground story to convert it into a salon. For writing a beauty salon business plan , she decided to hire a marketing and financial expert.

After acquiring the required licenses and registrations, Julia will purchase the required equipment such as furniture, mirrors, cosmetic tools and accessories, hair styling tools, hair treatment products, and other things.

She has also decided to hire her staff a week before the lauch so that she can assess them and they can understand the beauty salon business plan environment and aims. To facilitate their clients, Julia’s salon will be providing services by going to their homes too. Moreover, the salon will set up a web-based system so that customers can pre-order or pay online.

Salon Business Plan - Startup Cost

Services for Customers

Before formulating a beauty salon business plan outline you must finalize which services you’ll be providing your customers because this decision of yours will be affecting the business in the long run.

The services as mentioned in Julia’s Salon business plan are given in detail here.

Our major salon service will comprise of works related to hair. However, we’ll also offer some other services as described here:

Hair Cutting: Our primary service will be cutting the hairs of people of all ages and gender. We’ll hire haircut experts so that every customer will be able to get the look of their desire.

Hair Styling & Coloring: We will hire experts who will be able to make several hairstyles according to the customer’s looks and desires. Moreover, we’ll also provide services like hair coloring, highlights, color blending, hair shadowing, etc.

Makeup Services: We will provide makeup services for parties and usual events.

Hair & Skin Care Services: Our third major service will be providing hair treatments such as Fusio-Dose and protein treatment. Moreover, we’ll also be offering services in skincare and treatment like manicures, pedicures.

Salon Marketing Analysis

Before you start a salon you must know what are objectives of a salon business plan . Generally, the aim is to satisfy your customers by enhancing their looks, and that is only possible when you have studied the market and market trends thoroughly.

Before finalizing your beauty salon business plan template, you must research on what are the traditions, norms and modern fashions that are arising in your target market. Only then you will be able to recognize customers’ demands and decide what aspects to include in you beauty salon business plan to meet the expectations of your customers.

5.1 Market Trends

Hair salons are one of those businesses that are flourishing in the market for a long time. Currently, 972,000 such businesses are running in the United States. According to the IBISWorld report, the business has seen a 1.4% growth rate over the period of the last five years. The industry is responsible for employing more than 1,352k people and has generated a revenue of $47bn in only 2019. To summarize, the salon business plan has a lot of potentials and can be extremely profitable if you plan it accurately.

5.2 Marketing Segmentation

Salon Business Plan - Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

Landlord Business Plan Writing

5.2.1 Young & Adults: Our first target group will be young adults between 18 and 35 years of age. The people of this age run after the latest fashions and styles. That’s why we’ll be coming up with hairstyles, coloring and makeup techniques that are popular in people of this age group.

5.2.2 Senior Citizens: Our second target group comprises of citizens above 35 years of age. Since such people are interested in acquiring decent looks while following their norms and traditions thus we’ll be carrying out research to provide services of their interest.

5.2.3 Teens & Kids: Our third target group is expected to be accompanied by other target groups. For this group, we’ll be providing hairstyles and services that are liked by children and teens.

5.3 Business Target

  • To balance startup expenses by earned profits by the end of the first fifteen months
  • To achieve the net profit margin of $10k per month by the end of the first year
  • To maintain customer repeat rate of 60% by the end of the first year
  • To maintain an average rating of 4.6 by the end of the first year

5.4 Product Pricing

Our prices will be in the same ranges as that of our competitors, however, to get introduced to a wide group of people we’ll be offering several discounts in the first three months.

Marketing Strategy

Excellent preparation of business plan ….

Excellent preparation of business plan reporting and timing of all deadlines. I am extremely satisfied with the services. Thank Alex for all your excellent work.

This section should describe how you are going to find your ideal client and make sure they become aware of your products and services. Once you have found your clients, how will you attract and retain them? If you have a bricks-and-mortar business, is the location good for your type of clients? Does your ideal client read traditional printed advertising or are they more focussed on digital marketing? If online is important, describe the process your clients go through to make a purchase. Is it quick and easy? Starting a beauty salon business plan  will help you to focus on these points.

In this salon marketing business plan for a salon  sample we are providing the competitive aspects of Julia’s Salon as well as the advertising schemes, the salon will be employing to attract more and more customers.

6.1 Competitive Analysis

Our biggest competitive advantage is our top-class service. We’ll use high-quality material with extreme care to serve our customers. Secondly, our staff is expert in their respective domains. Besides, we’re highly customer-care oriented and we’ll always be ready to do unlimited modifications to satisfy our customers. Lastly, we’re providing home services because senior citizens usually want to have such tasks done at their own homes.

6.2 Sales Strategy

  • We’ll ensure a strong web presence
  • We’ll advertise us through Facebook and Instagram
  • We’ll get featured in magazines and local newspapers
  • We’ll offer a 20% discount on hair treatment services for the first month

6.3 Sales Monthly

Salon Business Plan - Sales Monthly

6.4 Sales Yearly

Salon Business Plan - Sales Yearly

6.5 Sales Forecast

Salon Business Plan - Unit Sales

Personnel plan

To get an idea of how much you’ll need to spend on your business plan for a salon , you must first create a list of salon equipment with price and a list showing your employees, their job responsibilities and salaries.

7.1 Company Staff

Julia will manage the salon herself and hire the following people

  • 1 Accountant to take financial records
  • 1 Sales Executive to carry out the company’s sales business strategy plan
  • 5 Hairdressers/Hairstylists/ Hair Coloring Experts to do clients hair
  • 2 Makeup Artists to do client’s makeover
  • 1 Cosmetologist to do with hair and skin treatments
  • 2 Manicure/Pedicure Specialist
  • 4 General Assistants to carry out general tasks
  • 2 Drivers to provide transport
  • 1 Web Developer to manage company’s sites
  • 1 Customer Representative to receive customers

Financial Plan

The last step before starting your salon is to craft a detailed map showing and analyzing the investment group business plan for salon, costs of equipment, payrolls, taxes, and other expenses. A financial plan for a salon business plan must contain all the financial statements, details of projected profit and loss and measures to achieve estimated profits.

We’re providing a sample of Julia’s financial plan for anyone who wants to benefit. However, it is highly recommended to seek help from a financial advisor to have an accurate financial plan according to your figures.

8.1 Important Assumptions

   
 
Plan Month123
Current Interest Rate8.11%8.90%9.30%
Long-term Interest Rate8.40%9.04%9.60%
Tax Rate24.70%26.20%27.00%
Other000

8.2 Brake-even Analysis

Salon Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Salon Business Plan - Profit Monthly

8.3.2 Profit Yearly

Salon Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Salon Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Salon Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Salon Business Plan - Projected Cash Flow

Download Beauty Salon Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as eyelash extension business plan , business plan for a nail salon , nail polish business plan , tanning salons business plan , tattoo shop business plan , laser hair removal business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How To Create a Successful Salon Business Plan in 10 Steps [+ Template]

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Looking to open your own salon? Despite a looming recession, it’s a great time to do so — beauty industry statistics show the salon industry grew about 17 percent in 2022 , and the majority of Americans claim they’re not planning to cut back on beauty spending anytime soon. 

But before you start rounding up clients, you will need a thorough salon business plan to align your goals. While it may be tempting to jump in on the action as soon as possible, taking the time to plan your business properly will set you up for success in the long run. From market analyses to advertising campaigns, we’ll walk you through everything you need to know to create a winning salon business strategy.

1. Create your mission and vision statement

First things first — what are you planning to do with your new salon business? To answer this question, you’ll need to put some serious thought into your mission and vision statements. These statements articulate the purpose and goals of your salon and will guide the rest of your business plan.

Image covers differences between mission statement and vision statement.

Mission vs. vision statements

While mission and vision statements are often used interchangeably, there are differences between the two. It’s recommended that a new business have both statements before laying out its business plan.

A mission statement describes the short-term goals of the company — essentially defining the core purpose of the company and how it plans to achieve that purpose. Let’s break down this example of a salon’s mission statement:

Mission Statement

“We strive to offer our clients the highest-quality cuts at affordable prices because every woman deserves to look and feel her best.”

In this example, the business plans to offer high-quality cuts at affordable prices — the “what” and “how” —  because they believe “every woman deserves to look and feel her best” — the “why,” or core purpose.

The mission statement serves as a roadmap to achieving your business’s vision statement.  A vision statement defines your salon’s big-picture aspirations — the driving force behind your short-term actions and goals. Here’s a vision statement the example salon above might write:

Vision Statement

“We strive to expand our services nationwide as the premier choice for affordable, high-quality cuts.”

This example clearly states the business’s future goals to help define the path toward future success.

2. Know your market

Before you open your doors, you need to know who you’re opening for (your target audience) and what salons you’re up against (your competitors). Both will provide valuable information to help you determine what your clients value most .

Recognize your target audience

Your target audience is a particular group of people who may be interested in your services. A target audience profile can be broken down into four main characteristics:

  • Demographic: The main characteristics of your target market, including age, income level, gender, occupation, and education level
  • Geographic: Where your audience lives, works, or travels 
  • Psychographic: Your target audience’s lifestyle, attitude, interests, and values
  • Behavioral:  What your ideal clients want, why they want it, and how they go about achieving their needs

Let’s face the facts — everyone and their mom could use a cut and color. It’s up to you to determine who to market your business to. Are you most interested in serving the most high-end clientele, or would you rather cater to college students looking to experiment with fun, trendy styles? Will the area of town you’re located in affect how you position and price your services? 

Knowing your target audience will influence every stage of your business plan, so it’s essential you recognize what their needs and motivations are from the start.

Conduct a market analysis

Analyzing your salon’s target audience is just the first step in breaking down your target market. To truly get a comprehensive view of your business landscape, you’ll want to conduct a market analysis. 

A market analysis is a thorough assessment of your specific market within the salon industry. In addition to defining your target market, a market analysis should include:

  • Potential clients’ buying habits
  • The size of your target market
  • The state of the industry and industry projections
  • How much your potential clients are willing to pay for your services
  • Who your main competitors are
  • Your competitors’ strengths and weaknesses

A thorough market analysis is essential for reducing risks, identifying emerging trends and opportunities, and projecting revenue. It’s good practice to reevaluate your findings annually and adjust your salon’s business plan accordingly. Plus, you’ll be able to factor in actual customer feedback once your doors are open.

Take advantage of free market research tools like Google Trends, SurveyMonkey, and data from the Bureau of Labor Statistics and U.S. Census to aid in your market research strategy.

3. Identify your strengths, weaknesses, opportunities, and threats

With a better understanding of how you plan to position your salon within your target market, you’re ready to dive into your first SWOT analysis. A SWOT analysis is a compilation of internal and external factors that will impact your business.

Image defines strengths, weaknesses, opportunities, and threats (SWOT) for business.

Internal factors are resources and experience readily available to you — they’re categorized as either strengths or weaknesses. Examples of internal factors to include in your SWOT analysis are:

  • Financial resources
  • Physical resources
  • Human resources
  • Natural resources
  • Trademarks, patents, and copyrights 

Your opportunities and threats are defined by external factors, such as:

  • Market trends
  • Economic trends
  • Demographics
  • Suppliers and partners
  • Political, environmental, and economic regulations

Once you’ve completed the SWOT framework, create an innovative business strategy that will leverage your strengths and opportunities to overcome your weaknesses and threats. The SWOT analysis compels you to take a methodical and objective look at where you stand now and what you need to do to succeed.

4. Draft your salon’s executive summary

With your target market and new industry knowledge in mind, it’s time to create the most important part of your salon business plan: the executive summary. 

An executive summary is a short synopsis of your overall business plan and intentions for your new salon. Don’t let its size fool you — your executive summary is the first impression business partners and investors will have of your business. While it may be brief,  your executive summary must make an impact.

Business strategy experts agree that an executive summary should be between 5 and 10 percent of the length of your entire business plan.

What to include in your executive summary

A solid salon executive summary will provide a ton of useful information condensed into a short, sweet, and easy-to-understand package. Try your best to tie in the following when drafting your summary: 

  • Strong introduction: If you want to capture your reader’s attention immediately, you’ll want to put together an introductory paragraph that not only pulls them in, but explains who you are, what you offer, and what problems you intend to solve. Keep your intro short and concise.
  • Market view: Based on your market research analysis, briefly summarize the state of your target market, the needs of your target audience, and how you plan to position your salon amongst your competitors. 
  • Unique selling points: What will your salon bring to the table that’ll set it apart from competitors? List any unique selling points that customers and stakeholders will find valuable. 

Financial expectations and forecasts: If you plan on sharing your business plan with potential investors or stakeholders, list the projected expenses and costs it’ll take to open and operate your salon, as well as what profits you expect to generate within the first six months. Explain why your salon needs financing and why investing in your business is a smart move.

5. Write your salon’s unique business description

Congratulations on completing the research portion of your salon business plan — it’s finally time to start bringing your dream salon to life! 

First and foremost, you’ll need to figure out how to brand your salon. There are almost a million registered hair salons in the U.S., so how can you make yours stand out?

Start by drafting your salon’s business description — this should set the scene for what customers can expect when walking into your salon. Are you hoping to give off a funky, casual vibe? Or maybe a more elegant ambiance, champagne included? The tone of your business description should convey this, as well as:

  • Services you specialize in
  • Packages or perks you offer
  • Unique selling points that distinguish you from other salons

With a business description in place, you can now create a company logo and tagline to complete your new brand!

6. List your products, services, and prices

Let’s get down to the nitty-gritty — what are you offering, and how much will it cost? While you may be able to do it all, some services will pay off better than others. You may be doing yourself a disservice if you purchase all the supplies for perms when your clients want blowouts. 

To determine which services and products will benefit your business the most, ask yourself the following questions:

  • What is my target audience interested in?
  • What do I have experience in?
  • What is trending?
  • What are my competitors offering (or more importantly, what are they not)?

Once you have your service list set, you’ll need to calculate pricing . Striking a balance between making a stellar profit and attracting and retaining clients is one of the most difficult parts of running any business. Consider these factors when determining a fair price for your salon services:

  • Similar rates in your area
  • Cost and use of supplies
  • Time spent on the service
  • Your experience level

Review and reevaluate your services and pricing at least once a year to ensure you’re charging your worth. Cost of living, supply costs, and any additional training you may have undergone warrant a price change — just be sure to notify your loyal regulars before new pricing goes into effect.

7. Lay out your salon’s operation and logistics plan

While the earlier sections of your salon’s business plan defined your goals, your operation and logistics plan will detail how you plan to meet them. Your operations plan will have two sections:

  • Short-term processes: List all the tasks, employees, vendors, software, and supplies you’ll need to run your salon on a day-to-day basis.
  • Long-term milestones: Describe what you hope to achieve in the future. For new businesses, this could include the date you plan to finalize your lease, your grand opening date, or the date you hope to reach your first $100,000 in sales. 

Putting together your operations and logistics plan may make you realize just how much work goes into running a salon. Scheduling appointments, promoting your new business, managing payment processes, and tracking down no-shows on top of actually performing your services can get really overwhelming, really fast. Learn how StyleSeat can help you manage and grow your business so you can focus on what you do best.

business plan of beauty salon

8. Define your marketing and outreach strategy

No matter how much effort you put into designing your salon, acquiring top-of-the-line tools, or hiring the best stylists in your area, no one’s going to schedule an appointment at your salon if they don’t know you exist. That’s where your salon marketing and advertising strategy comes into play.

While there are literally thousands of way to bring attention to your salon, these marketing and outreach tactics are tried and true:

Build a website

Whether you’re targeting tech-savvy Gen Zers or old-school baby boomers, you’ll need to ensure your business is Google-able. Building your website should be the first step in creating your online presence. For the best customer experience, make sure to include your salon’s:

  • Contact information and address 
  • Services and pricing
  • Unique selling points and mission statement
  • Customer reviews and testimonials
  • Links to social media profiles

Invest in social media marketing

Harness the power of Instagram , Facebook, TikTok, Pinterest, and more with a dedicated social media marketing and influencer strategy. Sharing behind-the-scenes content, before and after photos, and happy customer reactions can make your business appear more personable and reputable. It’s also a great way to boost engagement, interact with your client base, and cultivate brand awareness.

Studies Show

44 percent of beauty salons were focused on growing their social media profiles in 2022, and 35 percent of stylists claim their growing social following was their biggest opportunity for business growth.

Establish rapport and build customer loyalty

Convincing a potential customer to give a new hairstylist a try is a lot more difficult than it seems. One way to sweeten the deal is to offer first-service discounts or lower prices the first few months to get interested clients through the door . If they’re happy with your service, they’ll likely stay — especially if you have a loyalty program in place that offers discounts and perks for regular customers!

8. Get your finances in check

If you’ve already set your prices, take a bow — the hardest part of your salon’s financing strategy is already done. However, you’ll need to take your money a step further to get a rough idea of how your business will progress on a monthly and annual basis. This is especially important if you plan on applying for a loan or seeking investors. 

It may be best to put together your full financial statement three to six months after opening your salon. It should include your income statement, balance sheet, and cash flow statement so you and your stakeholders can get a better understanding of your salon’s financial health. 

Income statement

Your income statement lists both your revenue sources, expenses, and net income over a given period of time. This should include:

  • Cost of sales
  • Administrative expenses
  • Operating expenses
  • Non-operating income and expenses
  • Gains and losses
  • Non-recurring items

If you haven’t opened your salon yet, you can project future milestones with the same information.

Balance sheet

Your balance sheet provides a look at how much equity you have in your business. It consists of two parts:

  • Business assets: What you own, such as cash, accounts receivable, inventory, prepaid expenses, or salon supplies  
  • Liabilities: What you owe, including loans, credit card balances, payroll taxes, accounts payable, and your lease 

Once you’ve listed your salon’s business assets and liabilities, you can calculate your shareholder equity by subtracting the total value of your liabilities from your assets.

Cash flow statement 

Your cash flow statement will help you see when cash is low, when you have a surplus, and when you might need to access funding to keep your business afloat. Your cash flow statement lists revenue and expenses similar to your income statement, but it also takes into account when revenue is collected and when expenses are paid. 

Your cash flow is positive when you have more cash coming in than you have going out, and negative when the opposite is true.

Using graphs to visualize your cash flow can help you forecast when you may need to adjust operations to account for negative cash flow.

10. Plan for the future

With a well-structured business plan in hand, you’re ready to take on whatever the market has in store for you — at least for the first six months. But if you want to stay on top of industry fluctuations, the newest marketing trends, or competitor announcements, consistently review your salon business plan and company goals.

Salon business plan template

Opening a new salon requires a lot of moving parts — from remodeling your space to hiring your A-team, putting together your actual business strategy can get lost in your to-dos. Download this free helpful template to streamline your business plan and keep your goals top of mind.

The average profit margin for salons is 8.2 percent — 0.5 percent higher than the general business average of 7.7 percent. Salon owners in the U.S. can expect to make between $14,441 and $385,332, with an average salary of $74,699.

The startup cost for your salon will depend on a number of factors, including the type of salon, location, size, number of employees, and type of clientele you’re hoping to attract. Expect to spend anywhere from $10,000 to $200,000 before your grand opening.

Salons can make more money by implementing an effective marketing and advertising strategy, running promotions and contests, and reevaluating their pricing structure. Research your industry, emerging trends, and your competitors’ strategies for inspiration.

A thorough salon business plan can help you determine your short- and long-term goals, resources required, and effective strategies to drive business to your salon. Ready to hit the ground running? StyleSeat can help you manage and grow your new salon — no monthly fee required.

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Executive Summary of a Beauty Salon: Template & Example

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  • January 2, 2024
  • Business Plan , Executive Summary

Executive Summary Slide of a Beauty Salon(Example)

A beauty salon business plan needs a straightforward executive summary . This part of your plan is the first thing investors and partners see, and it should clearly outline what your beauty salon is all about. It’s where you explain what makes your beauty salon different and worth investing in.

We recommend using a two-slide PowerPoint format for this summary. The first slide should cover the basics of your business and the market you’re entering. Here, you detail your salon’s services, location, and what sets you apart from others. The second slide focuses on your management team and your financial plans, highlighting the people behind the business and how you expect the beauty salon to grow financially.

This simple, two-slide approach ensures that your executive summary is easy to follow and covers all the essential points about your beauty salon business.

The business plan template of a beauty salon

Beauty Salon Business Plan

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Fully editable 30+ slides Powerpoint presentation business plan template.

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Beauty Salon Executive Summary: Page 1

Executive Summary Slide of a Beauty Salon(Example)

Business Overview

A concise and informative business overview is pivotal. It introduces essential details like the salon’s name, location, and a snapshot of its daily operations.

These details set the stage for your salon, framing its unique characteristics. A unique selling proposition (USP) distinguishes your salon. Whether focusing on premium organic products, specialized skincare treatments, or personalized client experiences, the USP should stand out in your executive summary, encapsulating your salon’s unique value proposition .

Example: In the US beauty salon industry valued at $57 billion, experiencing a 7.0% CAGR, “Radiance Beauty Haven,” located in the heart of Vibrant City Heights, occupies a spacious 2,500 square feet area on Oak Street. We specialize in a myriad of premium beauty services, including haircare, skincare, nail artistry, makeup, and spa therapies. Our USP lies in providing customized beauty solutions with a focus on organic, cruelty-free products, offering clients a holistic and rejuvenating experience.

Market Overview

Understanding the market size , growth trends, and industry dynamics is crucial. This section should highlight the potential of the local beauty and wellness market, supported by relevant data such as market value and growth rates. Discussing trends, such as the rising demand for natural beauty products or holistic wellness therapies, sheds light on the evolving landscape and your salon’s positioning within it.

Equally important is outlining the competitive landscape. Identify key competitors and elucidate how your salon distinguishes itself within this framework. Whether through specialized services, exceptional customer care, or innovative beauty techniques, this section showcases how your salon stands out amidst the competition.

Example: In the local beauty and wellness market of Vibrant City Heights, valued at $8 million annually with a 10% growth rate, Radiance Beauty Haven stands out by emphasizing organic, cruelty-free beauty products and personalized wellness experiences. Amidst competition, our commitment to holistic beauty practices positions us as the preferred choice for clients seeking a revitalizing and natural approach to beauty care.

Beauty Salon Executive Summary: Page 2

Executive Summary Slide of a Beauty Salon(Example)

Management Team

The expertise and background of your management team are significant assets. Highlight the qualifications and experiences of key team members in your executive summary.

This could include your salon manager’s extensive experience in beauty service management or your marketing director’s specialized skills in client engagement. Demonstrating the team’s proficiency builds credibility and assures potential investors and partners of your salon’s capacity for success.

Example: At Radiance Beauty Haven, Emma Johnson, with a decade of experience in beauty service management and business development, leads the team. Supported by a roster of skilled beauty professionals and wellness experts, each dedicated to curating luxurious and personalized client experiences, the salon promises expertise and excellence in every service.

Financial Plan

A concise overview of your financial goals and projections is crucial. Summarize revenue targets, profit margins, and anticipated growth trajectories, offering a clear picture of your salon’s financial trajectory.

Example: Radiance Beauty Haven aims for a projected revenue of $700,000 within its first year, targeting a 20% net profit margin. Investment in premium beauty equipment and a strategic focus on personalized client experiences, complemented by a robust marketing strategy aimed at wellness enthusiasts, drive anticipated growth and profitability within the local market.

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Opening up a salon or spa is all about providing exceptional customer service. But in order to focus on exceeding expectations, you need to make sure you have everything else in order. That’s where your business plan comes in.

Get inspired by our collection of sample business plans beauty salons, hair studios, barbershops, hair salons, day spas, hairstylists, and other salon and spa type businesses. It’ll help ensure that you have everything planned out so you can focus on what really matters, the experience of your customers.

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COMMENTS

  1. Free Hair and Beauty Salon Sample Business Plan PDF

    The 7 elements of an effective hair and beauty salon business plan. 1. Executive Summary. The executive summary provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

  2. Beauty Salon Business Plan Template (2024)

    Below is a salon business plan example to help you create your own beauty salon business plan. Executive Summary Business Overview. Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years.

  3. Beauty Salon Business Plan Template & Guide [Updated 2024]

    A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business's goals, business model, the type of services you will offer (beauty services, spa services, nail services, skin care services and/or hair salon services), management team, target market, and a marketing plan for the many ways you can reach ...

  4. How to Write a Beauty Salon Business Plan: Complete Guide

    Provide a thorough description of your business model so that the potential lenders and investors can make financial assessments and projections. Franchising is a great way to get into the beauty salon business. c) Target Audience. Give here an overview of your target audience.

  5. How to Write the Perfect Salon Business Plan in 6 Steps

    1. Create an Executive Summary. The executive summary is the first section of your business and management plan and provides a brief overview of your salon business. This section should include your mission statement, business objectives, target market, products and beauty services, and financial projections.

  6. Hair And Beauty Salon Business Plan Example

    Cash at End of Period. $87,971. $107,163. $91,584. Download This Plan. Explore a real-world hair and beauty salon business plan example and download a free template with this information to start writing your own business plan.

  7. Beauty Salon Business Plan PDF Example

    Our beauty salon business plan is designed with clarity and thoroughness, addressing all crucial aspects needed for a comprehensive business plan. It details the salon's operations, strategic approach, market environment, competitive landscape, management team, and financial projections. Executive Summary: Provides a snapshot of your beauty ...

  8. How To Write the Perfect Salon Business Plan in 7 Simple Steps

    Here we've broken down the entire process into 7 easy-to-follow, foolproof steps, along with their templates, to help you create a successful salon business plan. Write a mission and vision statement. Create an executive summary. Analyze and identify your target market. Perform a competitor analysis.

  9. Free Hair and Beauty Salon Business Plan Template + Example

    A hair and beauty salon business plan will require the same main components that any business plan must have. Those sections typically are: a cover page, executive summary, company description and history, mission statement, management plan, market analysis, marketing plan, and financial plan.

  10. Creating a Winning Beauty Salon Business Plan

    A well-rounded and effective beauty salon business plan should encompass the following essential elements: 1. Executive Summary. The executive summary is the opening section of your business plan, designed to capture the reader's attention and provide an enticing overview of your entire concept.

  11. How to Write a Hair Salon Business Plan: Template & Guide

    Giving special discounts helps you attract new clients and retain existing ones. So, try to offer discounts to the new consumers or introduce a loyalty program to reward regular clients. 7. Financial projections. A financial plan is the most crucial aspect of the hair salon business plan.

  12. Beauty Salon Business Plan Template

    The marketing plan section of your salon business plan should focus on your target market (who your ideal clientele is made up of), competition (other beauty salons in the area that indirectly or directly compete with you), and some examples of your specific salon marketing ideas (Groupon, partnerships, targeted online marketing, etc.).

  13. Beauty Salon Business Plan [Sample Template]

    A Sample Beauty Salon Business Plan Template. 1. Industry Overview. A beauty salon trade is one industry that promises to fulfill the fantasies and needs of women who love to look and feel their best at all times. Some of the offerings at a beauty salon include; hair perming, nail grooming, manicure, pedicure, fixing of hair weaves, braiding ...

  14. Salon Business Plan: How to Write a Beauty Salon Business Plan

    Marketing Strategy. Your market analysis will serve as the foundation for your marketing strategy. First, define the type of clients you would like to attract. Create a detailed picture of your ideal clients: their age, gender, income, lifestyle, occupations, desires and needs. Then, outline your position.

  15. How to Create a Salon Business Plan

    A salon business plan is your blueprint to guide you through the process of starting and managing your establishment. It provides a roadmap to set up, structure and run your business. In the startup phase, the salon business plan helps you outline your key objectives with the business. It also helps you set a strategic direction for the salon.

  16. How To Write A Salon Business Plan

    For writing your business plan (and all future writing): Grammarly. Use this to make sure your salon business plan reads perfectly. For your financial charts and maps: Google Sheets. Perfect for the financial section of your site, you can use Google to generate charts and graphs without paying for more expensive software.

  17. Creating a Successful Salon Business Plan: A Step-by-Step Guide

    6. Identify Products and Services You Wish to Offer. This part of your salon business plan lays out all the different services that your salon will offer its customers. You can expect a wide range of services, from haircuts, styling, coloring, treatments, manicures, pedicures, facials, and many more.

  18. Beauty Salon and Day Spa Business Plan [Sample Template]

    A Sample Beauty Salon & Day Spa Business Plan Template 1. Industry Overview. In the united states of America there is always the need to work so as take care of the basic needs of life. Some folks get to work round the clock with little or no time left for them to take care of their selves. Some do not even mind looking the way they are, since ...

  19. Salon Business Plan Sample [2024 Updated]

    In this sample business plan for a salon, we're providing all details of Julia's Salon ranging from startup expenses to management structure. The main working structure of Julia's Salon include hairdressers, makeup artists, expert cosmetologists, and general assistants. Besides them, the beauty salon business plan will hire sales ...

  20. How To Create a Successful Salon Business Plan

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  21. Executive Summary of a Beauty Salon: Template & Example

    Example: In the US beauty salon industry valued at $57 billion, experiencing a 7.0% CAGR, "Radiance Beauty Haven," located in the heart of Vibrant City Heights, occupies a spacious 2,500 square feet area on Oak Street. We specialize in a myriad of premium beauty services, including haircare, skincare, nail artistry, makeup, and spa therapies.

  22. Beauty Salon Business Plan Template & Forecasting Tool

    Our beauty salon business template will turn a typically challenging process into a total breeze. Modelled on a complete business plan of a beauty salon in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

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    That's where your business plan comes in. Get inspired by our collection of sample business plans beauty salons, hair studios, barbershops, hair salons, day spas, hairstylists, and other salon and spa type businesses. It'll help ensure that you have everything planned out so you can focus on what really matters, the experience of your ...

  24. Strategies for Financing Your Beauty Salon and Spa

    The beauty salon and spa industry is a vibrant sector known for its growth potential and ability to offer essential services to a diverse clientele. Whether you're starting a new salon or expanding an existing one, securing the right financing is crucial for growth and stability. ... A detailed business plan that explains your salon's idea ...