example of a 3 year business plan

3 Year Business Plan Template

In today’s fluid business environment, developing a structured and detailed business plan is essential for both small business startups, as well as large corporations. If you’re ready to develop a three-year business plan , you already know it is a thoughtful and essential approach to a sustained plan for growth and movement forward. However, tackling the complete business plan can be slightly overwhelming when you examine the components that go into such a document. We’re here to suggest solutions for a successful outcome in your process of completing a business plan. In this article, you’ll see the framework of a 3-year business plan template , segment by segment, which will create “digestible bites” for your thought processes; one step at a time. The many benefits of creating a three-year business plan are just ahead, so let’s get to work.

Download our Ultimate Business Plan Template here >

Three Year Business Plan Template

Executive summary.

The initial portion of your business plan will offer an executive summary that includes a brief sketch of the essential components of your plan: a business overview, success factors, and a three-year financial plan. This snapshot of your business enables busy executives or other stakeholders an opportunity to quickly review your business and make a quick decision to more fully explore the complete business plan that follows. And, further to consider, many lenders or investors will make a decision regarding your business based on the executive summary alone. As a result, the executive summary is as critical in and of itself as is the remainder of your business plan.

It will detail the type of business you’ve started, the business location, and the industry in which it operates. Detail only the salient facts in this summary and offer your mission statement, as well. Include in a few brief remarks, the success factors already achieved, and outline a clear, concise picture of the financial status of your business. Using the business plan helps to rein in any temptation to oversell your business; keep it concise and clear overall.

Company Overview

Next, the company overview section of the business plan is presented. Start with general statements and refine them as the overview continues. For example, “company name” operates in the “industry” sector, leveraging our expertise in “specific skills/experience.” Started in “date,” our primary products/services include a “list of products/services.” And, we are targeting a “specific target customer”, aiming to meet their needs and surpass expectations.” From this general idea, move to the company’s complete list of products or services, including the legal structure of the business, how the business operates, and the location(s) of business. Crucial information will also include the plans to generate revenue within the current status and a three-year forecast of financial projections.

The company description should also include major milestones already achieved, key customers, long-term contracts in place, and other primary facts; such as number of customers served, prototypes or products built, leases secured and employees hired. Each of these details is an indicator of business health and comparative success within the industry sector.

Industry Analysis

Next, an industry analysis will need to be compiled and shared in the business plan. An industry analysis is a crucial component of any business plan, as it provides an in-depth understanding of the market dynamics, trends, and competitive landscape. Include in your business plan the current and projected market size, including potential opportunities for growth. And, finally, analyze the current trends and dynamics within the industry. This may include technological advancements, regulatory changes, consumer preferences, or shifts in distribution channels. Highlight any emerging trends that may affect your business.

Customer Analysis

A full market analysis of your target audience follows the industry analysis. Identify the target market and its demographics, preferences, and buying behavior. Who are your customers? Do they want speed of delivery, a set price point, or comfort in ordering? Reading the data and responding satisfactorily can make the difference between a company that fails within three years and one that will thrive through it.

Review the data outlining the current target market trends and dynamics within the industry. This may include technological advancements, regulatory changes, consumer preferences, or shifts in distribution channels. Highlight any and all emerging trends that may affect your business. If, at this point, you’re wondering why the analysis of the industry and target audience are so thorough, you’ll be glad to know the results are critically integral to the marketing plan and sales strategies that follow these sections of your business plan.

Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitor Analysis

The competitors you face in your industry need to be analyzed and thoroughly examined in order to win your target audience over the offers of your competitors. First, Identify your main competitors and evaluate their strengths, weaknesses, market share, and strategies. Determine what sets your business apart and how you can gain that competitive advantage if your business does not hold it already. Remember to support your analysis with relevant data, statistics, and market research. The industry analysis should demonstrate your knowledge of the industry and your ability to navigate its challenges successfully. Also, you’ll want to collect the data from secondary and indirect competitors, as well. Such competitors often take a leap into a larger market position while completely unnoticed.

In this section of the plan, turn the analysis on your business to examine the competitive advantages your business has to outperform both direct and indirect competitors. Expand on the  advantages of the business, such as the products or services offered, operational systems that outperform others, the ideal location of the business, and the intellectual property held by your business. These are salient factors that give your business a boost in terms of relevance and advantage.

Marketing Plan

The marketing strategy for the business is based on the status of current marketing efforts and data collected during the analysis of the industry, customers, competitors and internal processes of the business. It makes sense to pull all the elements together to form a cohesive marketing plan directed exactly to the ideal customer base. Include in this portion of the plan the current products and/or services, pricing and promotions plans. The business to date should identify its capability to generate revenue, resulting in profitability, a quality highly desired by lenders and investors. It proves that you have a solid plan for reaching new customers, you can attain new customers profitably, and the customer acquisition cost is significantly less than the customer lifetime value. Include in the plan sub-sections highlighting products, services and pricing, promotions plan and the product distribution plan.

Operations Plan

The operations plan is where reality meets expectations and, sometimes, it’s not a happy introduction. In a three-year business plan, much of the information is still speculative, while the present picture remains too new to extrapolate and analyze the data. A three-year business plan can, however, offer a healthy look at the present sales and revenue, strategic moves and options, paving the way to an informed look in years two and three ahead. The operations plan is affected by both the revenue collected or outstanding and the strategic moves that could follow.

Contained within the operations plan are the key day-to-day processes that have been accomplished within year one, as listed:

• Established a production facility/office that meets current and future needs.
• Developed strong supplier relationships to ensure a reliable supply chain.
• Implemented efficient inventory management systems to optimize stock levels.
• Hired and trained skilled personnel to handle production, sales, marketing strategy, and customer service.
• Implemented quality control measures to maintain high product/service standards.

The extent to which the key operational plan is detailed, lenders and investors will understand how developed your business is internally and externally, as well as how “hungry” for growth your business may be. These factors can exponentially affect future business.

Management Team

The introduction of the key management team in this plan is also indicative of your attention to detail and the drive you have to move toward years three, ten and twenty. Offer the name, title and background of each management person and include the members of the board of directors or board of advisors, if such exist within the corporate structure. These are the hungry executives, ready to work hard to make the business better for all. As the business owner, be sure to highlight your specific qualifications to run a successful business.

Financial Plan

Finally, introduce the financial plan at the end of the business plan. It is a multi-part framework for making decisions regarding how to parse out, invest, and best use the monies received. Based on the market analysis and sales forecasts, project the following financials for the next three years:

• Year 1: Revenue of [amount], with an operating expense of [amount].
• Year 2: Revenue of [amount], with an operating costs of [amount].
• Year 3: Revenue of [amount], with an operating expense of [amount].

Indicate when achieving profitability will occur, such as “by the end of Year One” and pinpoint when, at what date, the business expects steady revenue growth thereafter. The projections need to be based on conservative estimates and prudent financial management.

Provide a conclusion at the end of the business plan and construct the executive summary after the body of the business plan is complete. Indicate throughout the conclusion the processes that make it a viable document for the years ahead. Update the business plan as needed, during that time and continue to refer to the data and analyses collected, the conclusions formed and the ways in which competitors can be overcome by differentiation and better product positioning. After completing the business plan, you’ll have the confidence to share it as a viable, sustainable document that indicates a healthy foundation, a growing revenue stream and a solid plan for long-term growth and success ahead. Congratulations!

Click here to finish your business plan today.

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

The 3 year plan: Build a roadmap to success

Transform your life

Make meaningful changes and become the best version of yourself. BetterUp's professional Coaches are here to support your personal growth journey.

Jump to section

What’s a 3 year plan?

15 questions to ask yourself before creating a 3 year plan

How to make a plan, 3 year plan examples, plan for success.

Where do you want to be three years from now? 

Perhaps you want to transition to independent contracting or ascend to a C-suite position. Or maybe you want to leave your company and go at it alone. No matter how you imagine your future, a surefire way to inch closer to your career objectives is by mapping it out step-by-step, year by year. 

Creating a detailed 3 year plan is a useful strategy for visualizing short-term professional aspirations and charting a course to achieve them. Tracking your progress helps you work with purpose, find a sense of accomplishment, and prioritize tasks that contribute to your end goal.

What’s a 3 year plan? 

A 3 year plan is a series of strategic and specific actions aimed toward a particular goal or objective. It’s a course designed to help you manage your decision-making and resource allocation to ensure you’re working toward the desired outcome. 

With a clear action plan that centers specific goals in your planning, you’re empowered to make decisions that support your end target and deprioritize work that doesn’t contribute. Developing a plan with structured goals is a great way to work with more intention — plus, it encourages organization and time management in your day-to-day work. 

A 1 year or 2 year plan can help you map out short-term career goals. Maybe you want to learn a programming language or earn a certification to help you stand out from your peers. And for big career transitions or life-altering aspirations, such as becoming a certified actuary or launching a startup, a 5 year plan or 10 year plan may be a more realistic timeline. 

A 3 year plan is useful for starting on long-term goals related to personal or professional development, like implementing a personal brand strategy or enhancing an industry-specific skill. They must be attainable within the three-year timeframe without dragging on for too long. 

Effective goal planning requi res you to reflect on your starting point and future objectives. You don’t want to decide on a 3 year plan impulsively — this time frame is a serious commitment. 

Thinking deeply about your goals encourages you to stay realistic and build a plan that fits into a long-term mission. Here are some questions you should ask yourself to reveal your most pressing aspirations:

What are the ethical values and principles that guide my career path ? 

What’s my long-term personal vision and life plan ? How does a 3 year plan fit into these? 

How can I explain my goal in a concise mission statement? 

What specific goals, expertise, or know-how do I want to develop or improve in the next three years? 

Are there any specific certifications or degrees I want to pursue? 

Does my plan fit into other career milestones, such as an internal promotion , a leadership role, or industry recognition? 

How could I build a networking plan to help me achieve my goal? 

Do I have a community of friends and colleagues who can provide me with emotional support? 

How can I break my final goal down into smaller milestones?

What financial resources do I need to dedicate to my goal? 

How much time do I need to dedicate per day, week, or month to reach my goal? 

Do I need to turn to a mentor or career coach for guidance? 

Which key performance indicators and metrics can I use to measure my progress? 

What obstacles stand in my way? Do I have money or time constraints, a skill gap, or a lack of self-confidence ? 

How regularly will I monitor my progress? Will I set weekly goals, monthly goals, and quarterly goals? 

Three years might sound like a small amount of time in the grand scheme of your career. But, when used effectively, it can be a significant period for setting and achieving professional goals. 

Here’s how to develop a strategic 3 year plan to propel you forward in your profession:

1. Understand the ‘why’

Think deeply about what you really want and why you want it. 

Knowing you hope to improve your communication skills, for example, empowers you to define specific skills to practice, like negotiation or active listening. But understanding the “Why” can help you deepen your development plan. Improving your communication skills to get larger pledges from fundraisers is a more specific goal. With this knowledge, you might join a workshop to improve your storytelling or have a weekly goal to cold call one new high-value donor. 

Likewise, according to self-efficacy theory , setting goals that make you feel in control makes you more likely to achieve them . Let’s return to that fundraising example. If you want to improve your communication skills because you feel pressured to bring in bigger donors, you’ll likely struggle to stay motivated . But when you set your own goals, you’re more likely to take negative feedback in stride and build stronger strategies for success. 

2. Find the one

Goal-setting theory suggests that specific and challenging goals consistently lead to higher performance . But too much of anything — including ambition — can be counterproductive. 

Goal shielding theory suggests the mind naturally sheds goals when you have too many at once . As you successfully advance towards one goal, you tend to ignore or abandon the others . To do your best work, narrow down your objective to one core focal point. It’ll encourage you to maintain clarity and avoid feeling overwhelmed and burnt out . Later in the planning process, you can break down your larger focal goal into several smaller complementary goals, if necessary. 

3. Research, research, research

How realistic is your goal? Do some due diligence before you get started to ensure your objective is within reach. 

Beyond researching any financial, resource, or time commitments, look into the strategies you need to adopt to achieve your objective. A web developer who wants to become proficient in a new programming language may need to connect with a coach and improve their time management to balance work with their learning objectives. 

Likewise, research courses, workshops, and groups to support your efforts. Following people in your industry on LinkedIn or meeting new colleagues at networking events allows you to glean advice from other people’s successes. 

4. Prepare a contingency plan

Lots of things can change over the course of three years. Your 3 year strategic plan should anticipate interruptions, roadblocks, and changes. Here are a few obstacles that might pop up unexpectedly:

Time constraints: Carefully analyze your daily, weekly, and monthly schedules. How much time can you realistically dedicate to your 3 year plan? Are there times in the year when you have more or less time? Maybe your job gets busy at the end of the year, and you’ll need to take a break or work less on your final objective. Or perhaps certain months are always slow — and that’s when you can bulk up your dedication. 

Steep learning curve: A 3 year plan is a big goal. Maybe you’re laying the groundwork for a small business or teaching yourself a new coding language. Reaching your objective may be more complex than you initially anticipated, so look into resources that can support you if things go south. This way you can maintain the energy you need to keep yourself in a growth mindset no matter what challenges arise. 

Blows to motivation: Staying motivated and consistent throughout a three year career journey isn’t easy for anyone. Consider what keeps you motivated and work that into your 3 year plan. Join a professional community that will celebrate your milestones with you. And break your goal into small, achievable initiatives to keep your enthusiasm high and visualize your progress. 

Burnout: Hitting your goal shouldn’t sacrifice your well-being. Take breaks when you need them, practice self-care, and maintain a work-life balance. Prioritizing yourself helps you respond better to stress that could otherwise derail your progress.

5. Break your plan down

Using the SMART goal-setting framework , break your 3 year objective into smaller steps. Each step should be:

A helpful way to envision each step is to move backward. Break your final objective down into progressively smaller achievements and milestones. Setting yearly, monthly, and weekly goals encourage you to consistently check in on your progress. 

T o stay motivated, consider sitting down each Monday and reviewing your goals for the week. Establishing a routine can transform a hard-to-imagine 3 year pl an into a more attainable daily habit. 

Let’s look at two examples of 3 year plans and explore them in more depth. You can use these plans as inspiration or as templates and edit them based on your goal. 

Transition to freelance work: year-by-year

Imagine a data analyst who works full-time for a marketing agency and wants to fully transition to independent contracting. Here’s a possible 3 year plan template with yearly goals: 

Year 1: Create a financial plan to comfortably leave a full-time salary, identify weaknesses and improve your skill set, and define a target market to improve your professional network. 

Year 2: Create a professional website and revamp your personal brand, establish an LLC, and use a professional network and portfolio to line up new clients.

Year 3: Schedule out projects for the remainder of the year, transition out of your full-time job, and continue professional learning and self-promotion.

Transition to freelance work: month-by-month

Let’s break this plan down further. Here’s what monthly goals might look like for year one:

January: Research and evaluate finances, including your desired income, and budget a savings buffer.

February: Audit your current skill set and define areas for improvement. Research relevant courses and workshops to upskill and re-skill. 

March: Attend industry events and actively engage with professionals to identify the best target market. 

April: Sign-up for a two-month intensive course in artificial intelligence for qualitative and quantitative research. 

May: Practice verbal presentation skills for the Q2 quarterly meeting and ask colleagues for feedback while completing your course. 

June: Speak with your manager about opportunities to take on more client-facing roles and gain hands-on experience as you finish the course.

July: Evaluate progress in the first six months of year one. Review financial plans and evaluate changes for the rest of the year. 

August: Continue attending industry events and expanding your professional network. 

September: Begin a three-month Google Analytics certification course. Set aside 10 hours per week to dedicate to coursework. 

October: Continue the Google Analytics certification course. 

November: Complete the Google Analytics course. Evaluate your progress in year one, review your financial plan, and make necessary adjustments to the year two plan. 

December: Take a break to focus on end-of-year work responsibilities and the holiday season. 

Break down each year like this as you progress to continue moving toward your overarching objective. 

Some of your career dreams might feel lofty. After all, you’re pushing yourself past your comfort zone and imagining a new and different professional future. But you can get there — all you need is a good map. 

Depending on your goal, a 3 year plan may be the right time frame to make significant changes to your career path. Think carefully about the ‘what,’ the ‘why,’ and the challenges you may face. Take stock of your current resources and note what you’ll need to get from A to B. And don’t forget to set a concrete plan for maintaining your wellness along the way.

All if this careful attention to detail will help you build a strong and impactful plan to turn your dream into a reality. The next step? Getting started.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a 10 year plan (with examples) and reach your goals

Dare to daydream: how to overcome lack of ambition, what’s relationship coaching how to find a coach, how to make an action plan to achieve your goals and follow it, 9 meaningful life goals to pursue for long-term fulfillment, personal goals that work: 20 examples to get started, habit stacking: what it is and 5 examples, going somewhere write the 5-year plan you need to achieve it, being the boss: 10 tips to find work-life balance for managers, similar articles, do goal statements actually work find out here, top 15 professional goals and how to achieve them, 10 smart goal examples for your whole life, 22 workplace goals examples to strive for, 15 leadership challenges you need to take this year, what is a career statement, and should you write one, goals versus objectives: learn to lead your teams to success, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead
• BetterUp Manage™
• BetterUp Care™
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

3 Year Strategic Plan Template

What is a 3 Year Strategic Plan? 

A 3 Year Strategic Plan Template helps organizations to establish their long-term goals and objectives, and outlines the steps needed to achieve them over a three-year period. It is a roadmap that guides the organization in decision-making and helps to ensure that all efforts are aligned towards achieving the desired outcomes. Although it is useful for the long-term, 3 Year Strategic Plans need to be flexible and adaptable to unexpected context and market changes. This is the key to successful strategy execution.

What's included in this 3 Year Strategic Plan Template?

• 4x Focus Areas
• 12x Objectives
• 23x Projects

Who is this 3 Year Strategic Plan Template for?

This 3 Year Strategic Plan Template is suitable for leaders and teams from organizations of all sizes and industries. It is an essential tool for businesses looking to grow and succeed in today's competitive market.

How is this 3 Year Strategic Plan Template relevant to your organization?

Having a 3 Year Strategic Plan is useful to make sure the organization has a long-term direction to achieve success. It helps to clarify the organization's vision and mission, and ensures that all efforts are aligned towards achieving its goals. What's most valuable about this 3 Year Strategic Plan Template is that it allows organizations to adapt their long-term strategy quickly to changing market conditions and stay ahead of the competition. It provides a clear and structured approach to building and executing a successful strategy, ensuring that your organization can achieve its full potential.

1. Define clear examples of your focus areas

A focus area is a particular viewpoint that groups certain requirements set out by an organization. A recommendation from the Cascade team would be to create 4-5 key focus area which you feel are most important to address when creating your 3 Year Strategic Plan Template. The next step would be to ask yourself: Why is this focus area important to me? What is the benefit of focusing on this viewpoint from a customer's perspective? And, of course, What is the monetary benefit of investing in such a focus area? This process is useful in identifying the key area which needs prioritization which in turn can become focus areas of the strategy.

For example, the focus areas in this 3 Year Strategic Plan Template are: Performance; Leadership; Employee Experience; and Finance.

2. Think about the objectives that could fall under that focus area

A strategic objective usually has to be specific and measurable to cause enough impact and effectively explain what you want to achieve.

An example objective that could fall under the focus area of Performance could be: Achieve record revenues while increasing profitability.

3. Set yourself measurable targets (KPIs) to tackle the objective

A KPI is a key performance indicator that is measurable and evaluates the success rate of an organization in relation to the task at hand. KPIs can be very industry-specific or broad and applicable across multiple industries.

An example of a KPI in this 3 Year Strategic Plan Template associated to the objective Achieve record revenues while increasing profitability could be: Increase gross profit margin from 46% to 68%.

4. Implement related projects to achieve the set KPIs

Projects are ways in which the objective can be achieved, but more so, closely tie in with ways in which organizations can make sure they are working towards their KPIs.

A project example for the objective Achieve record revenues while increasing profitability could be: Work on establishing a new marketing campaign.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Make sure your strategy is front and center with Cascade. You can plan, execute, measure and adapt your strategy in one easy-to-use platform and make sure your strategic plan is connected to on-the-ground execution.

Use this 3 Year Strategic Plan Template and launch your strategy in Cascade; it's $0 forever.

Search templates

Property Management

Manufacturing

Media & Entertainment

Project Management

Team Collaboration

Human Resources

Work Planning

Event Planning

Action Plans

Goal Setting

Content Creation

Customer Success

Select category

3 Year Plan

Use template

Plan your business objectives and strategies for the next three years

What is 3 year plan template.

A 3-year plan template is a strategic tool that outlines your company's vision, objectives, and strategies for the next three years. It includes key elements such as the year, quarter, objective, strategy, action items, responsible person or team, status, deadline, and comments. This template allows you to plan and track your business goals, strategies, and action items, ensuring that all team members are aligned and working towards the same objectives.

Try this template now

Who is this 3 Year Plan Template for?

This 3-year plan template is designed for business leaders, strategists, and managers who are responsible for setting the strategic direction of the company. It is also useful for teams and individuals who need to understand the company's strategic goals and their role in achieving them. This includes:

- CEOs and business owners who need to set the strategic direction of the company.

- Strategic planners and business analysts who are responsible for developing and implementing strategic plans.

- Department heads and team leaders who need to align their team's activities with the company's strategic goals.

- Project managers who need to plan and track the progress of strategic initiatives.

- Employees who want to understand the company's strategic goals and how their work contributes to these goals.

Why use this 3 Year Plan Template?

A 3-year plan template is a powerful tool for strategic planning and execution. Here are some reasons why you should use this template:

- Clarity: It provides a clear roadmap of your company's strategic goals and how to achieve them. This helps to align all team members and ensures that everyone is working towards the same objectives.

- Accountability: It assigns responsibility for each action item to a specific person or team, ensuring accountability and ownership.

- Tracking: It allows you to track the progress of each action item, helping you to stay on track and meet your deadlines.

- Flexibility: It is flexible and can be customized to suit your company's specific needs and strategic goals.

- Efficiency: It saves time and effort by providing a structured format for planning and tracking your strategic initiatives.

- Collaboration: It facilitates collaboration by providing a shared view of the company's strategic plan, enabling all team members to work together effectively.

Get Started with 3 Year Plan Template.

Follow these few steps to get started with Lark templates:

1. Click 'Use this template' on the top right corner to sign up for Lark

2. After signing up for Lark, you will be directed to the 3 Year Plan Template on Lark Base. Click 'Use This Template' on the top right corner of Lark Base to copy a version of the 3 Year Plan Template to your workspace.

3. Change fields of the template to fit your needs

4. Take advantage of the full potential of this 3 Year Plan Template.

What is Lark?

What is Lark used for?

How is Lark different from all the work collaboration tools?

Need help with this template?

Contact us to build a customized demo for you, for free!

Related templates

Return to Template Center

Ai Prompts For Tweets And Twitter Threads

Generate engaging ai-related content for tweets and twitter threads effortlessly.

Ai Prompts For Status Reports

Streamline status reports with ai prompts for comprehensive updates.

Ai Prompts For Instagram

Elevate your instagram content strategy with ai prompts.

Ai Prompts For Dialogue Writing

Spark creativity and inspire rich, authentic conversations between characters with ai prompts for dialogue writing.

Action Plan For Remediation

Create an action plan for remediation to address and resolve issues effectively.

Create personalized email templates for various occasions

Visualize and organize your ideas with a mind map

College resume, create a professional college resume to showcase your achievements and skills.

Letter Of Interest

Create professional and compelling letters of interest with ease.

Sign In Sheet

Efficiently track visitor sign-ins and sign-outs.

Play Bingo with your team and have fun while working

Job Description

Create comprehensive job descriptions for various positions.

Job Application

Track and manage job applications with ease.

Frayer Model

Organize and analyze information with the frayer model.

Create a professional one-pager for your project

Executive Summary

Summarize key findings and strategic direction in an executive summary, fishbone diagram, identify and analyze potential causes of a problem with a fishbone diagram.

Create a professional About Me page with ease

Budget Temp

Track your expenses and manage your budget with ease.

Vehicle Bill Of Sale

Create a professional vehicle bill of sale with ease.

Plot Diagram

Visualize the plot of your story with a plot diagram.

Lined Paper

Create lined paper templates for various purposes.

Book Report

Create professional book reports with ease, create an eye-catching pamphlet for your business or event, all about me, create a personalized 'all about me' template.

Create professional name tags for your events

Chore Chart

Keep track of household chores with this chore chart template.

Table Of Contents

Create a professional table of contents for your document.

Rent Receipt

Create professional rent receipts with ease.

Budget Sheet

Daily Planner

Stay organized and maximize productivity with our daily planner template, budget planner, track your income and expenses with ease.

Capture and showcase your favorite memories with a Polaroid-style photo template

Streamline communication and reporting with the sbar template, sign up sheet, efficiently manage event sign-ups and preferences.

Concept Map

Visualize and organize complex concepts with a concept map.

Christmas List

Keep track of your christmas gift list with ease.

Create a comprehensive shot list for your film or video project

Essay Outline

Create a comprehensive essay outline for environmental conservation.

Grocery List

Keep track of your grocery list and expenses with ease.

Create and customize your own Bingo cards

Learn about different butterfly species and their characteristics

Efficiently manage work orders and track progress

Raffle Ticket

Create professional raffle tickets for your event.

Track and manage your investment portfolio with ease

Visualize and analyze circle data with ease

Personal financial statement, track your assets, liabilities, and net worth with ease.

Missing Poster

Create missing person posters with ease, evaluate and grade student work with ease using this rubric template, create mla format citations with ease, study guide, stay organized and track your study progress with this comprehensive study guide template, manage your book collection with ease.

Create professional quotes for your business

Create a comprehensive fish database with Lark

Employment verification letter, generate employment verification letters with ease.

2 Week Notice Letter

Create professional 2-week notice letters with ease.

Spelling Test

Track and analyze spelling test results, visualize your family tree with a genogram.

Book Review

Capture and organize book reviews with ease, eisenhower matrix, organize your tasks based on urgency and importance with the eisenhower matrix, employee evaluation, streamline employee evaluations and performance tracking, review of systems, review your symptoms and medical history with this comprehensive template.

Certificate Of Completion

Create professional certificates of completion for courses and workshops.

Organize and share your favorite recipes with ease

Construction contract, create and manage construction contracts with ease.

Employee Of The Month

Recognize and reward outstanding employees with the employee of the month template.

Weekly Budget

Character Reference Letter

Create a character reference letter with ease.

Create an organized outline for your projects

Decision Tree

Make informed decisions with a decision tree template.

Create a fact sheet to showcase your company's key information

Cleaning Schedule

Keep your workspace clean and organized with this cleaning schedule template, doctors note for work, generate doctors' notes for work with ease, streamline your essay writing process with this comprehensive essay template.

Organize travel itinerary with ease

Create a comprehensive syllabus for your course.

User Persona

Create user personas to understand your target audience, trading card, organize and track your trading card collection, credit dispute letter, resolve credit report inaccuracies with a professional dispute letter.

Discover different types of flowers and their characteristics

Create professional lab reports with ease, keep track of your professional references, logic model, create a logic model to plan and evaluate your projects.

Create your own cookbook with ease

Stay organized and on top of your tasks with this checklist template.

Simple Budget

Recipe card, create beautiful recipe cards with ease.

Create professional cover pages for your documents

Professional references, organize and manage your professional references with ease, create mla citations with ease.

Create engaging blog posts with ease

Recipe book, create your own recipe book with ease.

Binder Cover

Create personalized binder covers for your projects, letter of authorization, authorize parties and grant specific authorities with this letter of authorization template.

Acting Resume

Create a professional acting resume with ease, graph paper, create custom graphs and charts with ease, cease and desist letter, send professional cease and desist letters to protect your intellectual property rights, terms and conditions, create a comprehensive terms and conditions template for your website, free monthly budget, organize and track your board game collection, permission slip, create permission slips for student activities, attendance sheet, track employee attendance and manage work hours.

Business Contract

Create professional business contracts with ease, reading log, keep track of your reading progress and insights, create and manage scripts for your film or theater production.

Thesis Statement

Create effective thesis statements for various topics, create professional case study reports with ease.

Manage your bill of lading (BOL) with ease

Generate professional check stubs for your employees, employment letter, create personalized employment letters for your employees, debt verification letter, verify and dispute alleged debts with ease, shopping list, stay organized and never forget your shopping list again.

Door Hanger

Efficiently distribute messages and promotions with door hangers.

Baseball Lineup

Create and manage your baseball lineup with ease, plan and track your work projects with ease, demand letter, demand payment for outstanding invoices and unpaid fees, puzzle piece, organize and track your puzzle pieces with ease.

Notebook Paper

Organize your biology class with this notebook paper template.

Keep track of tree information and conservation status

Create a professional price list for your products or services.

Check Register

Track your financial transactions with ease.

Place Setting

Create personalized place settings for your event.

Gantt Chart Templ

Track project progress and manage tasks with this gantt chart template.

Needs Assessment

Assess your organization's needs and prioritize projects.

Mental Status Exam

Conduct comprehensive mental status exams with ease, checkbook register, keep track of your expenses and manage your finances with ease, customer journey map, visualize and understand your customer journey with ease, free org chart, visualize your organization's structure with ease.

Simple Monthly Budget

Letter of employment, generate professional letter of employment templates, problem statement, streamline problem identification and resolution.

Collect signatures for your petition with ease

Create personalized personas for your target audience.

Bill Of Sale

Create professional bill of sale documents with ease, research proposal, streamline your research proposal process with this template, create and analyze surveys with ease, buyer persona, create personalized buyer personas for your marketing strategy, certificate of appreciation, recognize and appreciate outstanding achievements with personalized certificates, social security card, create professional and secure social security card templates, one on one meeting, streamline your one-on-one meetings with this template, story board, visualize your story with a storyboard template.

Literature Review

Organize and analyze research literature for your literature review.

Bill Tracker

Track and manage your bills with ease, consulting contract, create a comprehensive consulting contract with ease, create your own screenplay with ease.

Exit Ticket

Gather feedback and assess student understanding with this exit ticket template, interview thank you email, express gratitude and follow up after an interview.

Bill Of Sale Word

Create a captivating story with our story map template.

Cleaning List

Keep your space clean and organized with this cleaning list template, police report, efficiently manage and track police reports with this template, succession planning, plan for the future of your organization with a comprehensive succession planning template, blank check, create professional and customizable blank checks.

Streamline user registration and account management

Reference List

Create a professional reference list for your research papers and publications, simple will, create a simple will to distribute your assets.

Grant Proposal

Streamline your grant proposal process and increase your chances of securing funding, essay format, format your essays with ease using this template.

Budget Tracker

Track your expenses and income with ease, letter of support, show your support with a letter of endorsement, college essay, streamline your college essay writing process with this comprehensive template, thank you letter, express gratitude and follow-up with personalized thank you letters, create your own game board with ease.

Collection Letter

Streamline your collection letter process with this customizable template, bullet journal, stay organized and productive with a bullet journal template, news article, create professional news articles with ease, birthday calendar, never miss a birthday with this customizable birthday calendar template.

Monthly Bills

Stay on top of your monthly bills with ease.

Visualize your data on a bubble map

Create an elegant gala event booklet

Stock Certificate

Create professional stock certificates for your shareholders.

Exit Interview

Streamline your exit interview process and gather valuable feedback from departing employees, financial plan, manage your personal finances with ease.

Value Proposition

Create compelling value propositions for your target customers, event proposal, create professional event proposals with ease, verification of employment letter, verify employment details with ease.

Doctor Excuse

Generate doctor excuse notes for patients, policies and procedures, manage and track your organization's policies and procedures, job posting, create professional job postings with ease, movie script, create a movie script with ease, food journal, track your daily meals and nutritional intake with ease.

Memo Format

Create professional and organized memos with ease, corrective action plan, track and manage corrective actions for identified issues, mission statement, craft a compelling mission statement for your organization.

To Whom It May Concern Letter

Create professional recommendation letters with ease.

Keep track of your calls and follow-ups with ease

Waiver of liability, create a waiver of liability for your activities, track your business financial performance and growth.

Monthly Work Schedule

Manage your team's work schedule with ease.

Block Schedule

Organize your school's block schedule with ease, birthday list, keep track of birthdays and gift ideas for your friends and family.

Journey Map

Visualize and analyze customer journey with ease, create a comprehensive site map for your website, notary acknowledgement, create professional notary acknowledgement templates with ease, job proposal, create professional job proposals with ease.

Rent Ledger

Track rent payments and balances with ease, cleaning checklist, efficiently manage cleaning tasks with this comprehensive checklist template.

Potluck Sign Up Sheet

Organize your potluck event with ease.

Birth Certificate

Create personalized birth certificates for newborns, questionnaire, create engaging and interactive quizzes with our questionnaire template, certificate of origin, create professional certificate of origin documents with ease, envelope address, create professional envelope addresses with ease, notarized letter, create professional notarized letters with ease.

Stakeholder Analysis

Analyze and manage project stakeholders effectively.

Instagram Carousel

Create engaging instagram carousels with ease.

Decision Matrix

Make informed decisions with the decision matrix template.

Create stunning mood boards with a variety of visual elements

List of references, create a comprehensive list of references for your research projects, bill of lading, create professional bill of lading documents with ease, monthly expenses, track and manage your monthly expenses with ease, reference sheet, organize and manage your references with ease, efficiently manage household chores with this chore list template, happy birthday, plan and organize birthday celebrations with ease.

Blank Bingo

Create your own customized bingo game, bank statement, track your financial transactions and balance with ease.

Create a personalized birth plan for a smooth delivery

Free itinerary, create a personalized travel itinerary with ease.

Custody Agreement

Create a comprehensive custody agreement for co-parenting, visualize your data with a colorful bar graph.

Policy And Procedure

Standardize your company policies and procedures with this template.

Track and manage handovers between team members

Create professional and customizable quotes for your clients

Contractor estimate, estimate the cost and materials needed for your construction project, itinerary temp, plan your travel itinerary with ease, create a personalized will with ease, free work schedule, efficiently manage employee schedules with this free work schedule template, manage your cloud resources with ease.

Rent To Own Contract

Create a rent-to-own contract for tenants and landlords, sales funnel, track your sales pipeline and manage deals effectively, budget proposal, create a budget proposal for your projects.

Create professional doctor's note templates for patients

Script Format

Create professional scripts with ease, gift letter, create personalized gift letters for donors and recipients.

Letterhead Word

Create professional letterheads with ease, missing person, track missing persons and their case details.

Contractor Agreement

Create a comprehensive contractor agreement with ease, recommendation letter, create personalized recommendation letters with ease, wanted poster, create a professional wanted poster for fugitives, monthly budget, track your monthly budget and manage your expenses with ease, letter of recommendation, create professional and compelling letters of recommendation, doctors note, keep track of patient visits and medical recommendations with this doctor's note template, create a professional newspaper with ease, vision board, visualize your goals and dreams with a vision board, create professional and personalized envelopes for your business, business plan, create a comprehensive business plan with ease, project plan, plan your projects with ease.

Create professional newsletters with ease

Account Based Marketing

Manage your account-based marketing strategies effectively.

Price Matrix

Track and compare product prices, bulk prices, and vendor details.

Content Calendar

Organize and plan your content strategy with ease.

Product Roadmap

Track and manage your product features with ease.

Gantt Chart

Track your project progress with a comprehensive gantt chart.

Availability

Manage your resources and schedule with ease, inventory sheet, manage your inventory with ease and precision, income statements, streamline your request for quotation process with this rfq template, manage your projects efficiently with a clear overview of all activities, project status report, track your project's progress, budget, and health with ease.

Requirements Gathering

Streamline your project requirements with a comprehensive overview.

Staff Availability

Manage your staff's availability with ease and efficiency.

Weekly Stand Up Meeting

Streamline your weekly stand-up meetings and keep track of team progress.

Release Management

Manage your software releases efficiently and effectively, networking spreadsheet, manage your professional contacts and networking activities effectively, process documentation, streamline your business processes with a comprehensive documentation, account planning, streamline your account management and planning process.

Action Item

Track and manage your team's tasks efficiently.

Business Requirements Document

Streamline your project requirements with a comprehensive and organized approach, communications plan, streamline your communication strategy with a comprehensive plan.

Post Mortem

Analyze your projects, identify successes and failures, and improve future endeavors.

Party Planning

Organize your party planning with ease and efficiency.

Vacation Itinerary

Plan your dream vacation with ease, business model canvas, visualize, design, and reshape your business model with ease, track your company's financial health with a comprehensive p&l statement, manage your marketing campaigns effectively and efficiently.

Production Schedule

Streamline your production process with a comprehensive schedule, sprint planning, streamline your sprint planning with a comprehensive overview of tasks, assignments, and deadlines, construction daily report, track your construction project progress daily.

Product Backlog

Manage your product backlog with ease and efficiency, release plan.

10 Year Plan

Plan your personal and professional life for the next 10 years.

Event Run Of Show

Efficiently plan and manage your event schedule, order tracker, track your orders and deliveries in real-time, grant management, manage your grants effectively and efficiently, trade show planning, streamline your trade show planning process.

Manage your customer relationships with ease

Training plan, streamline your training sessions with a comprehensive plan.

Project Outline

Streamline your project management with a comprehensive outline, organize your meetings effectively with a comprehensive overview, interview guide, streamline your interview process with a comprehensive guide, manage and organize your team's profiles in one place, vendor management, manage your vendors, contracts, and services in one place, real estate schedule, manage your real estate showings, agent details, and property status in one place.

Jira Checklist

Streamline your project management with a comprehensive checklist, class schedule, organize your class schedule with ease, marketing campaign, plan, track, and analyze your marketing campaigns in one place, design brief, streamline your design projects with a comprehensive brief, manage and analyze your product reviews in one place.

Compare and contrast different products with ease

Project milestone, track your project milestones with ease and precision, track your events, responsibilities, and status with ease, manage your projects efficiently with a clear overview of tasks, deadlines, and priorities.

Holiday Schedule

Manage your team's holiday schedule with ease.

Interior Design Schedule

Manage your interior design project with ease, legal case management, manage your legal cases efficiently and effectively, grant calendar, track and manage your grant applications with ease, sales training plan, streamline your sales training with a comprehensive plan.

Key Policy For Employees

Manage and track your employees' key issuance and return with ease, track your project milestones, dependencies, and status with ease, book of business, manage your client's financial portfolio with ease, long term planning, strategize your long-term goals and track progress with ease, action plan for students, track your goals, actions, and progress with ease.

Story Mapping

Map your user stories and prioritize tasks with ease, social media content calendar, plan, schedule, and manage your social media posts effectively, hourly calendar, organize your day with precision using the hourly calendar template, marketing strategy, strategize your marketing efforts with clear objectives, target audience, key messages, and more, personal budget, performance evaluation, streamline your employee performance evaluations with ease, contact list, organize your contacts in one place, invoice tracker, track your invoices and payments with ease, schedule of real estate, manage your real estate activities with ease, media brief, organize your media briefs with ease and efficiency, manage your it assets efficiently and effectively, vacation coverage plan, ensure smooth operations during employee vacations with a comprehensive coverage plan.

Msp Client Onboarding Checklist

Streamline your client onboarding process with a comprehensive checklist.

Product Testing

Track and manage your product testing with ease, talent planning, track and plan your employees' career development, volunteer spreadsheet, manage your volunteers and their contributions effectively, intern onboarding, streamline your intern onboarding process with ease, product training, streamline your product training process with a comprehensive schedule, retrospective, track and improve your team's performance with a retrospective template.

Risk Matrix

Manage and mitigate risks effectively with our risk matrix template, project overview, manage your projects effectively with a comprehensive overview, google calendar, manage your events, meetings, and appointments with ease, organize your tasks, groceries, work, and home maintenance with ease.

Sprint Retrospective

Track and improve your team's sprint performance, event program, streamline your event planning with a comprehensive schedule, staff schedule, efficiently manage your staff's schedule and roles, track and improve your employees' performance with ease, product comparison.

Track your project tasks and employee hours with precision

Activity calendar, organize your team's activities with a comprehensive calendar.

Product Design

Streamline your product design process with a comprehensive overview, project portfolio management, manage your projects, track progress, and align with strategy.

Free Pay Stub

Manage your employee payroll with ease and accuracy, manage your project tasks, deadlines, and deliverables effectively, operations plan, streamline your operations with a comprehensive plan.

Goal Tracking

Track your personal and professional goals with ease, training schedule, organize and manage your training sessions effectively.

Lifecycle Powerpoint

Manage your project lifecycle with ease and precision.

Grant Tracking

Track your grants, deadlines, status, and more with ease.

Conference Itinerary

Organize your conference itinerary with ease.

Subscription

Manage your subscriptions with ease and never miss a renewal date, sprint demo, track and manage your sprint demos with ease.

Consultant Timesheet

Track your consultants' work hours and billable status with ease, project scope, define your project's boundaries with clarity and precision, track and achieve your personal and professional goals with ease, project management plan, manage your project tasks, resources, and timelines effectively, manage your project estimates with ease and precision, manage your sales and purchases with a comprehensive proforma invoice, hourly weekly schedule, organize your week with precision and ease.

Request For Quote

Streamline your procurement process with a comprehensive rfq template, strategic roadmap, strategically plan your company's future with a comprehensive roadmap.

5 Whys Root Cause Analysis

Identify, analyze, and solve problems effectively, manage your volunteers and their tasks efficiently, purchase order, streamline your purchase order process with ease.

Donation Tracker

Track your donations and donors with ease, requirements document, manage your project requirements with ease and efficiency, marketing brief, plan and execute your marketing strategies effectively, monthly goals, track and manage your monthly goals effectively, track, manage, and resolve issues efficiently, travel planner.

Board Meeting Agenda

Streamline your board meetings with a comprehensive agenda.

Fundraising

Track your donors, donations, and follow-ups with ease, project retrospective, analyze your project's success and areas for improvement, conference planning, effortlessly plan and manage your conferences.

Product Launch Plan

Efficiently plan and track your product launches, manage your project backlog with ease and efficiency, sprint planning meeting, streamline your sprint planning meetings and keep track of your team's progress.

Reporting Specifications

Streamline your reporting process with a comprehensive overview, 24 hour planner, plan your day hour by hour with this 24 hour planner template, workback plan, streamline your project management with a comprehensive workback plan, template management, manage your templates effectively and efficiently, event schedule, organize and manage your events with ease, resource planning, efficiently manage your resources and tasks with a comprehensive view, construction proposal, manage your construction proposals efficiently, project kickoff, kickstart your projects with a comprehensive plan.

Organize and analyze your data with ease

Best Practices Documentation

Document and implement best practices across various business functions.

Supply Request Form

Streamline your supply requests with a simple and efficient form, legal case management spreadsheet.

Legal Case Tracking

Track and manage your legal cases efficiently, track and manage your project tasks efficiently, account plan, manage your client relationships effectively with a comprehensive account plan, employee task list, manage your team's tasks efficiently and effectively, weekly goals, track and manage your team's weekly goals with ease, daily task employee task list, streamline your daily tasks and improve productivity, deliverables, track and manage your project deliverables with ease, project pipeline, manage your projects efficiently with a clear overview, streamline your order management process with ease, track and evaluate participant performance with ease, manage your request for information (rfi) process with ease, professional development plan, track your professional growth and plan for future skills with ease, competitive analysis, analyze your competition with a comprehensive overview, google sheets calendar temp, manage your personal and professional life with a comprehensive calendar.

24 Hourly Schedule

Organize your day with a 24-hour schedule, create a new database from the time card, track your employees' work hours and tasks efficiently, case management, manage your cases efficiently and effectively, risk benefit analysis, analyze the potential benefits and risks of your business decisions, business case, streamline your business case creation process, manage your projects efficiently with a comprehensive overview, gap analysis, identify and address gaps in your business operations, workforce planning, streamline your workforce planning with a comprehensive overview of your employees, streamline your project management with clear roles and responsibilities, streamline your testing process with a comprehensive test case template.

30 60 90 Day Plan

Streamline your first 90 days in a new role with a clear plan, performance review, streamline your performance review process with a comprehensive template, strategic planning, strategically plan and track your company's goals with ease.

Software Comparison

Compare and choose the best software for your needs, interview notes, streamline your interview process with a comprehensive overview of each candidate, success plan, track your goals and measure your success with ease, risk register, manage and mitigate potential risks with a comprehensive overview, creative brief, streamline your project management with a comprehensive creative brief.

Student Progress Tracker

Track and analyze student progress with ease, construction budget template goog, track your construction budget with ease and accuracy, employee availability, manage your team's availability and shift preferences with ease, sprint backlog, manage your project tasks efficiently with a sprint backlog.

Google Docs Timeline

Track your project's progress with a comprehensive timeline, elevator pitch, craft compelling elevator pitches with ease, strategize your business goals and objectives with ease, event budget, track and manage your event expenses effectively, team charter, streamline your team's mission, roles, and norms with a comprehensive team charter, social media calendar template goog, streamline your social media posts and track engagement metrics.

Travel Itinerary Template Go

Plan your travel itinerary with ease and precision, project deliverables, work breakdown structure, streamline your project management with a detailed work breakdown structure, implementation plan, streamline your project implementation with a clear and concise plan, organize your meetings effectively with a detailed agenda.

Manage your projects, tasks, and deadlines with ease

Expense Report

Track and manage your team's expenses with ease, weekly schedule, organize your week efficiently with a clear schedule, time blocking, organize your day efficiently with time blocking.

Standard Operating Procedure

Streamline your operations with our standard operating procedure template, google docs itinerary, plan your business trips with ease and precision, root cause analysis, analyze, track, and prevent incidents with a comprehensive root cause analysis, performance improvement plan, track and manage employee performance improvement plans, market analysis, analyze your market with precision and ease, 12 week year, plan and track your goals and actions for each week of the year.

Profit And Loss

Track your company's financial performance with ease, action plan, streamline your project management with a comprehensive action plan, cost benefit analysis, analyze the cost and benefits of your projects with ease, products list, manage your product inventory with ease, organize your events, meetings, and activities with ease, cost analysis, analyze and manage your company's expenses effectively, project charter, streamline your project management with a comprehensive project charter, income statement, travel itinerary.

Streamline your project management with a comprehensive workflow

Manage your project risks, assumptions, issues, and dependencies with ease, vendor list, manage your vendors efficiently and effectively, mutual action plan, streamline your business objectives and action plans with mutual action plan templates, daily schedule, organize your daily activities with a clear and concise schedule, track your expenses and savings with ease, go to market strategy, strategize your market entry with comprehensive planning, risk assessment, manage and mitigate risks effectively with a comprehensive overview, raci matrix, workback schedule, streamline your project management with a detailed workback schedule, action items, track and manage your team's action items effectively.

Business Plan Temp

Craft a comprehensive business plan with ease.

Proof Of Concept

Track and manage your innovative projects with ease, free business plan, streamline your business planning process with a comprehensive template, timeline template go, track your project's progress from start to finish, smart goals, track and achieve your goals with precision and clarity, process mapping, streamline your project process with a clear roadmap, gantt chart template goog, manage your project timelines and tasks efficiently, vacation planning, staff roster, manage your team's information and hours with ease.

Sales Tracker

Track your sales, analyze trends, and maximize profits.

Uat Sign Off

Track and manage your user acceptance testing (uat) with ease.

Technical Debt Register

Track, manage, and resolve technical debts efficiently, marketing calendar, plan and track your marketing campaigns with ease, sample rollout plan, streamline your product rollout with a comprehensive plan, photo directory, create a comprehensive photo directory for your organization, process flow chart, visualize and streamline your sales process, investment agreement, track and manage your investment agreements with ease.

College Schedule

Organize your college life with a comprehensive schedule, meeting tracker, track your meetings, attendees, and action items with ease, business travel itinerary, organize your business travel details in one place, plumbers invoice, manage your plumbing services invoices with ease.

Employee Daily Activity Report

Track and manage your team's daily activities efficiently, work breakdown, streamline your project management with a comprehensive work breakdown.

Html Report

Create comprehensive html reports with ease, plan and manage your events with ease, end of day report, track your team's daily progress with ease, cna report sheet, track and manage patient care with ease, rank tracker report, track your keywords and their performance across different search engines.

Classroom Seating Chart Whiteboard

Organize your classroom seating with ease and efficiency, delegation of authority matrix, streamline your task delegation and authority levels with ease, executive project status report, track your projects' progress, budget, risks, and more in one place, decision log, track and manage your team's decisions with ease, simple payment agreement, manage your payment agreements with ease and precision, medical chart, manage your patient's medical records efficiently, level 10 meeting, streamline your team meetings with the level 10 meeting template, capability matrix, track and manage your team's skills and certifications, benchmark analysis, analyze your competitors' strengths, weaknesses, and opportunities, content plan, streamline your content planning and execution with ease, seo competitor analysis, analyze your competitors' seo strategies and improve your own.

Campaign Brief

Streamline your marketing campaigns with a comprehensive brief.

Streamline your deal management process with a comprehensive overview

24 hours schedule, organize your day efficiently with a 24-hour schedule, weekly planner, organize your tasks and deadlines with a weekly planner, software change log, track and manage software changes efficiently, construction gantt chart, track your construction project progress with a gantt chart, termination of contract letter, manage your contract terminations effectively and efficiently, manage your projects, tasks, and deadlines efficiently, daily to do list, organize your day efficiently with a comprehensive to-do list, seo project management, manage your seo tasks efficiently and effectively, project management decision log, track and manage your project decisions with ease, content management, manage your content effectively across different platforms, organize your legal memos with ease.

Marriage Contract

Simplify your marriage contract creation process.

Approval Matrix Whiteboard

Streamline your approval process with the approval matrix whiteboard template, company contact list, organize and manage your company's contacts with ease, data analysis report, analyze and present your data effectively.

Shift Schedule

Manage your team's shifts efficiently and effectively, project roadmap, track your project's progress with a comprehensive roadmap, commission sheet, track and manage your sales team's performance with ease, report requirements, streamline your report creation process with this comprehensive template, weekly report, track your team's weekly progress with ease.

Camp Schedule

Organize your camp activities with ease and precision, policy memo, streamline your policy memo creation and management, leader standard work, streamline your leadership tasks and priorities, employee schedule, streamline your employee scheduling process, it incident report, track, manage, and resolve it incidents effectively.

User Acceptance Testing Checklist

Streamline your user acceptance testing (uat) process with this comprehensive checklist, 5050 partnership agreement, create fair and balanced partnership agreements, contractor invoice, manage your contractor invoices with ease and efficiency, plan of record, track your project tasks, deadlines, and progress with ease, governance plan, streamline your governance plan with a comprehensive overview of tasks, roles, and deadlines, meeting minutes, track your meetings, attendees, agendas, and action items with ease, urgent important matrix, prioritize your tasks effectively with the urgent important matrix template, customer success plan, track and manage your customer success journey, business development plan, strategize your business growth with a comprehensive plan, out of office coverage plan, manage your team's leaves and ensure smooth task delegation with our out of office coverage plan template, staffing matrix, manage your staffing needs efficiently and effectively, college pros and cons list, compare and contrast different colleges with ease.

75 Hard Wellness Challenge

Track your daily wellness activities and progress with ease, social media posting schedule, schedule and manage your social media posts effectively, test report, track and manage your software testing process, scheduling matrix, streamline your tasks and manage your team efficiently, user story mapping, map your user stories, track progress, and manage tasks with ease.

Monthly Planner

Organize your work and personal life with a monthly planner, investigation report, track and manage your investigations with ease, budget report, track your budget, income, expenses, and net profit/loss with ease, change of shift report, streamline your shift changes with a comprehensive report, request form, streamline your request management process with a comprehensive request form, workshop agenda, streamline your workshop planning with a comprehensive agenda.

For Dummies Book

Streamline your book writing process with a structured approach, organizational chart, visualize your company's hierarchy with our organizational chart template, llc annual meeting minutes, streamline your annual meetings with our llc annual meeting minutes template, pto calendar, manage your team's time off with a comprehensive pto calendar, addendum to a contract, track and manage your contract amendments with ease, minutes of meeting mom, streamline your meetings and keep track of decisions with the minutes of meeting (mom) template.

Identify the root cause of problems and devise effective solutions

Profit and loss statement, streamline your standard operating procedures with this comprehensive sop template, website migration project plan, streamline your website migration process with a comprehensive project plan, inventory report, action register, trip report, track your business trips, objectives, expenses, and insights, event brief, kinship diagram whiteboard, visualize and understand your family tree with ease, alignment chart, align your team's goals and strategies with clear execution steps, end of day cash register report, track your daily sales and cash register status with ease.

Communication Matrix Report

Streamline your project communication with a comprehensive matrix, streamline your standard operating procedures with this sop template, meeting agenda, streamline your meetings with a comprehensive agenda.

Organize your tasks efficiently with a clear view of priorities and deadlines

Project timeline, manage your project timeline efficiently and effectively.

Have new ideas for Lark Base template?

Submit here

Get Lark today

Download Lark

Users love us

Open Platform

Savings Calculator

Lark vs. Slack

Lark vs. Zoom

Lark vs. Whatsapp

Lark vs. Teams

Lark vs. ClickUp

Lark vs. monday.com

Lark vs. Airtable

Lark vs. Trello

Lark vs. Wrike

Lark vs. DingTalk

Lark vs. Base.vn

Become a Partner

Partner Directory

Alternatives

Slack alternatives

Zoom alternatives

Discord alternatives

Airtable alternatives

Notion alternatives

Lattice alternatives

Sales & Marketing

Students & Educators

IT Managers

Build with Us

Developers/Applications

Integrations/APIs

Logistics/Supply Chain

Lark for Startups

Global Collaboration

Food & Beverages

Professional Services

Customer Stories

Help Center

Lark Academy

Lark Topics

Security & Compliance

Privacy Policy

Customer Terms of Services

User Terms of Services

Acceptable Use Policy

Cookie Policy

Cookie Settings

© 2024 Lark Technologies Pte. Ltd. Headquartered in Singapore with offices worldwide.

Researched by Consultants from Top-Tier Management Companies

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Must-Have Three-Year Plan Templates with Samples and Examples

For businesses, it is a survival skill to be able to plan and foresee trends. A three-year plan serves as a compass in this regard, illuminating how organizations progress in the direction they want to go. These detailed plans provide a roadmap that directs the business toward its desired success by capturing important objectives, prospective obstacles, and successful solutions to overcome them. A well-crafted three-year plan helps firms position themselves for growth, resilience, and sustainability. It assists in optimal resource allocation, risk avoidance, and flexibility to changing market dynamics. At SlideTeam, we recognize the critical position that 3-year plans occupy in business. We are committed to helping businesses develop successful strategies using our PowerPoint Slides.

Using our templates, organizations can create three-year plans that are both aesthetically pleasing and properly planned, assuring a clear path to their objectives.

Want to create a future for your company that matches your vision? Explore our unique consulting business plan templates to get started on your transformational road to a successful and fulfilling future!

Top three-year Plan Templates

Each bundle showcased below has been curated after expert help, including components that simplify planning and support good strategy communication. Our templates contain a wide range of vital elements crucial for the success of your organization. It varies from capturing business chances, encouraging growth strategies, and highlighting marketing initiatives.

Each of the template is 100% editable and customizable, providing you with a structure and a starting point. The edit capability means you can tailor the presentation to audience profile.

Marketing of your business has several forms. One important emerging form of digital marketing is email marketing. Equip email marketing strategies in your business with the help of professional email marketing plan templates from SlideTeam!

Let’s explore.

Template 1: 3-Year-Plan PPT Template Bundles

This PPT Template package offers a variety of slides that highlight details like objectives, schedules, and milestones separately. Give your team a clear, concise understanding of the path ahead so that everyone is on the same page and pursuing the same goals. The 17-slide complete deck covers steps that go into creating a three-year-plan, which are logistics, a complete strategic plan for the entire duration and a marketing plan. Also covered in the presentation template are bundles on improving customer experience, economic growth and enhancing digital transformation. The PPT Presentation also digs deep into the three-year expansion plan for retail businesses, and an action plan icon for automobile industry.

Click here to download

Template 2: Three-Year-Plan Business Planning Opportunities Growth Strategies Marketing

Use our specialized templates for strategic business planning to highlight prospects, growth plans, and marketing campaigns. Create a roadmap that identifies potential for growth, develops plans to take advantage of those opportunities, and creates a marketing strategy that increases your brand's visibility in the market. This template bundle has specialised slides for controlling and planning deviations in the regular flow or work, defining objectives, and completion of construction projects. It also has specific slides for generating revenues and collecting feedback that go a long in inspiring confidence among stakeholders. You can identify opportunities, measure performance, and analyse the advancement in technology with the help of this presentation. This expert template is ideal for marketing, business prospects, growth strategies, and planning. It is appropriate for expert discussion meetings because it has twelve slides with a consistent theme representation. You can use the template to present your thoughts and vision at expert discussion meetings.

Click here to download.

Template 3: Three-year planning timeline business plan achievement innovation development

A successful firm depends on innovation and progress. This template makes adopting a planned strategy for hitting company milestones, encouraging innovation, and guaranteeing ongoing progress easier. Align your plans with the future you want to reach by picturing your successes and growth. This complete deck in 10 slides uses imaginative graphics and in-depth material. 

The slides cover a timeline for displaying the business plan and the achievement target. This timeline has been displayed in many ways, including connected circles and arrow graphs. The underlying activity can be website development, product innovation and business plan, and hitting the bull’s eye with your targets. It contains charts, graphs, icons, layouts, and diagrams. Get the deck and deliver an excellent presentation.

Embrace the Future Today!

Develop a vision for your company that goes beyond and beyond the horizon! Discover our three-year plan examples and set the stage for a profitable future.

However, sometimes short-term plans are equally important for businesses. Check out our six-month plan templates in this blog!

Incorporate our expertly created templates into your strategic planning and see your company transform. A carefully planned strategy is the first step to success; take it now and make the next three years count! Your future is here; now is the moment to mold it.

Related posts:

• Top 10 Product Launch Timeline Template with Examples and Samples
• [Updated 2023] Top 10 Product Management Google Slides Templates to Align Business Goals
• [Updated 2023] An All-Encompassing Guide to Project Planning (With 30+ PowerPoint Templates to Help You Get Started)
• Top 10 Business Development Strategy Templates with Samples and Examples

Liked this blog? Please recommend us

Top 10 DevOps Proposal Templates with Examples and Samples

Top 5 Use of Fund Templates with Samples and Examples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

Digital revolution powerpoint presentation slides

Sales funnel results presentation layouts

3d men joinning circular jigsaw puzzles ppt graphics icons

Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

Future plan powerpoint template slide

Project Management Team Powerpoint Presentation Slides

Brand marketing powerpoint presentation slides

Launching a new service powerpoint presentation with slides go to market

Agenda powerpoint slide show

Four key metrics donut chart with percentage

Engineering and technology ppt inspiration example introduction continuous process improvement

Meet our team representing in circular format

550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance Business Plans

• View All 25

Children & Pets Business Plans

• Children's Education & Recreation
• View All 33

Cleaning, Repairs & Maintenance Business Plans

• Auto Detail & Repair
• Cleaning Products
• View All 39

Clothing & Fashion Brand Business Plans

• Clothing & Fashion Design
• View All 26

Construction, Architecture & Engineering Business Plans

• Architecture
• Construction
• View All 46

Consulting, Advertising & Marketing Business Plans

• Advertising
• View All 54

Education Business Plans

• Education Consulting
• Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
• Film & Television
• View All 60

Events Business Plans

• Event Planning
• View All 17

Farm & Agriculture Business Plans

• Agri-tourism
• Agriculture Consulting
• View All 16

Finance & Investing Business Plans

• Financial Planning
• View All 10

Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
• View All 36

Food and Beverage Business Plans

• Bar & Brewery
• View All 77

Hotel & Lodging Business Plans

• Bed and Breakfast

IT, Staffing & Customer Service Business Plans

• Administrative Services
• Customer Service
• View All 22

Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily, just like you can leverage an example business plan template to write your plan, we also have a gallery of over 50 pitch decks for you to reference.

With this gallery, you have the option to view specific industry pitches or get inspired by real-world pitch deck examples.

Ready to get started?

Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right match for your business idea.

Tax Season Savings

Get 40% off LivePlan

The #1 rated business plan software

Transform Tax Season into Growth Season

Discover the world’s #1 plan building software

Strategic Business Planning: Create a Powerful 3-5 Year Business Plan

Business owners need  strategic business planning  to maintain a competitive and profitable company. A three to five-year business plan will help you get there.

Having no plan is planning to fail. Without a well-thought-out business plan, you’ll run the risk of generating few results for your customers. You want to be productive, not just busy. 

A three to five-year business plan tells investors where you currently are, where you want to go, and how you’ll get there. 

Our #1 tip for getting started with a business plan

When you write your  business plan , be sure to use bullets and subheads outlining your topics and ideas. Breaking up the text will help people follow your train of thought and your goals. Remember to include SWOT analysis, a mission and vision statement, and  KPIs . 

Start your business plan with an executive summary. 

Lead with your executive summary. The executive summary aims to give readers a birds-eye-view of what your three to five-year business plan contains. You’ll provide more details on the key points in the executive summary throughout the rest of the plan.

Although you’ll start the business plan with the executive summary, you want to save writing it last. That gives you the best chance of leading with the most critical points in the rest of the plan and ensures the summary is concise and on-point. 

Give your mission statement.

A mission statement is a succinct description of the main objectives of your business and what you hope to achieve. It won’t be long — just a few sentences. But despite its brevity, a mission statement will take some time to craft. 

Clearly explain what your business is all about, why it exists, whom it serves, and where it wants to be in the future. The mission statement should fully encapsulate and communicate your vision. 

Conduct a SWOT analysis. 

SWOT stands for:

• Opportunities

Take an honest look at your team leaders and your company. What are you doing great? What needs some improvement? 

List the opportunities you see in the market and any threats that may stand in your way of capitalizing on those opportunities. 

List your strategic goals in the business plan next. 

Lofty aspirations have their place. But in a strategic business plan, you want to list specific, actionable, and measurable goals you wish to achieve. 

A goal may require more than one specific action, a fluctuating budget, or changing personnel resources. Goals you hope to achieve over several years will also require you to outline the smaller goals and action plans they’ll need to get you from point A to B. 

Outline your KPIs. 

Strategic plans need measurable goals. Your KPIs or key performance indicators will help you communicate how you’ll measure your success. Start with the result you want to achieve, and then work backward to communicate KPIs to your readers adequately.

Get started with strategic business planning today. 

At C&A, we work closely with business owners to create strategic business plans and organization planning for achieving long-term goals.  Contact us today  for a free consultation.

Related Blog Posts

Up the Odds: Planning to Sell Your Business

How To Plan a Graceful Business Exit Strategy [Free Consult]

A Goal-Oriented Business Growth Plan For You

Want to stay in the loop sign up for our newsletter..

3 Year Business Plan

How long does it usually take for a person to start out a successful business? Many of you may have been asked this kind of question, or you yourself have been asking this question to successful business owners. Many of them may answer in a span of a year or two or even annually . Which will also depend on the type of business you are planning on opening or planning on making. If you opt for a kind of business that can give you the best results in a span of 3 years, you will have to do your research on what business that may be. Some will opt to open a school or a university, while others a company. Regardless of what you may choose, you must also learn to stick to the business plan you made for that three year mark. For more ideas, let’s check out the examples of a 3 year business plan.

[bb_toc content=”][/bb_toc]

10+ 3 Year Business Plan Examples

1. free simple 3 year business plan template.

• Google Docs

2. 3 Year Business Plan Template

3. 3 Year Charity Business Plan

Size: 586 KB

4. 3 Year Business Plan in PDF

5. Standard 3 Year Business Plan

6. 3 Year Business Plan Form

Size: 95 KB

7. Formal 3 Year Business Plan

Size: 447 KB

8. 3 Year Partnership Business Plan

Size: 224 KB

9. 3 Year Business Development Plan

Size: 578 KB

10. Draft 3 Year Business Plan

Size: 192 KB

11. General 3 Year Business Plan

What Is a 3 Year Business Plan?

A 3 year business plan is a type of business strategic plan that you write with the steps and strategies with a timeline of three years. This kind of plan helps the business owner focus on what should be done, what can be done and how you can avoid roadblocks and risks that go with the kind of business you plan to do, basically outlining the entire business plan. In addition to that, a 3 year business plan focuses on how you can grow your business and consider the necessary things to do in order to set up the goal of your business. Lastly, the number of years that may take in order for you to achieve in a possible way of the business.

How to Make a 3 Year Business Plan

Making a 3 year business plan takes patience , effort, time and understanding. It is not something that can be done simply by writing something down. With a 3 year business plan ahead, your thoughts on the business should also be about how you are going to outline your plan and what you can do about it. With that being said, the following steps will provide you a way to write your 3 year business plan.

1. Write an Overview for Your Business Plan

Make the overview of your business plan. The overview of your business plan will have the vision, mission, general information and of course the name of your business. The overview’s purpose is to introduce what your business plan is about, what you can perceive it to be and lastly, how you will want your business to be in the timeline of three years.

2. Define Your Goals and Objectives

Redefining your goals and objectives also helps out with your business plan. Your main goal will be about setting up your upcoming business. The objectives should also be made in a specific time frame, as well as the goal in question. In addition to that, your goals and objectives should be based on the 3 year business plan that you made.

3. Set an Estimation for Your Finance

Another thing to consider is to set an estimation for your finances. The estimation of your finances are also important to set up your business or your company. Without having any idea of the estimation of your finances, your business plan is incomplete. Everything has to be settled and everything has to be written. That includes the estimation of your finances. How much is necessary or needed in order to set up your business.

4. Update Your Business Plan Ever So Often

Lastly, update your business plan ever so often. Updating and giving some milestones are a part of your business plan composition. You can update it every quarter if possible. Making changes to see whether these strategies work or not is part of it.

What is a 3 year business plan?

A three year business plan is a type of strategic business plan that outlines a 3 year timeline.

What is expected of a 3 year business plan?

Just like writing any other kind of business plan, you can expect from it the time frame, the outline and the strategies that can help you out with starting up your business or your company.

What should not be in a 3 year business plan?

Avoid this when you are making a business plan: Avoid not adding an overview, an estimation and strategies. These are important factors that make up your business plan.

You may have heard of  30 60 90 day business plans . You may also have heard of 1 year business plans, or even 2 years business plans. It is the same with a 3 year business plan except the only difference is the number of years. When you make  a business plan , the most common thing that you will notice is the timeline. How long are you planning on getting your business to start up or to make it into a reality. Others may perceive it in a different manner, but the most important is how you perceive it and how you are going to make it happen. With that, from the example templates above and the steps to making your business plan, you are now ready to start out your 3 year business plan and make it successful.

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai pitch deck generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

How to create a 3-year business plan

• March 15, 2024

12 Min Read

Whether you’re a budding entrepreneur or a skilled business owner, anticipating where your business will be in the next few years can be a challenging task.

That’s why it’s very important to have a strategic plan for the next three or even five years from now, which guides you to set big goals and ensures your business thrives in the competitive landscape.

If you feel like you need help or are unsure of how to create a 3-year business plan from scratch, we’re here to help you get started!

Explore our three-year business plan template that covers everything, from deciding on your long-term goals to figuring out how to reach them.

So, ready to begin? Let’s dive in and start by understanding what a 3-year plan is.

What is a 3 Year Business Plan?

A 3-year business plan is a professional document that serves as a strategic roadmap for your company’s future. It outlines business goals, strategies, financial statements, and growth plans for the next three years.

It helps you set clear objectives, define target customers, allocate resources effectively, mitigate potential risks, adapt to changing market conditions, and make informed decisions.

Ultimately, a well-crafted 3-year plan keeps you on track and drives sustainable growth and profitability over the specified timeline.

Why do you need a 3 year business plan?

Writing a solid business plan is one of the most crucial aspects of your entrepreneurial journey.

A 3-year business plan gives you a structural framework to think strategically about your company’s plans over the next few years. It helps you organize your business idea and guide your strategic decision-making.

The following are a few key reasons why it’s necessary to have an actionable business plan:

Highlights your long-term vision

A 3-year plan helps you articulate your long-term vision and define a set of strategic goals for your business over the next three years. This will allow you to stay focused on your objectives and manage your decision-making to navigate the complexities of your business landscape.

Increases investor’s confidence

If you’re looking for investors or stakeholders to fund your business expansion, a well-written 3-year plan is essential. It demonstrates your commitment to long-term growth and assures investors that your business will make profits. So, this will increase their confidence and trust in your long-term strategy.

Mitigates potential risks

Analyzing and identifying potential risks is the key aspect of any business. So, an actionable plan helps you develop strategies to mitigate those risks and ensure your business continuity. If there is economic volatility, regulatory transitions, or technical disruptions, a 3-year business plan helps you anticipate and prepare for business challenges.

Promotes strategic planning

A 3-year strategic business plan encourages you to think about the business and how to attain sustainable growth or success over the next few years. It also helps you make hiring decisions and predict future staffing needs. By identifying market trends, competitors, and internal capabilities, you can enhance strategies to capitalize on opportunities and reduce potential risks.

Now that you know why a business plan is beneficial, it’s time to understand what to include in a detailed 3-year plan.

What to include in a detailed three-year business plan

1. executive summary.

An executive summary is a brief introduction to your 3-year business plan and summarizes each component you will mention in the document.

Though it is the first section, it is written in the last as it provides a high-level overview of the complete business plan.

Since the executive summary is the introductory section of the plan, its primary goal is to quickly attract readers and convince them to delve further into the rest of your plan.

Here are a few details you may consider including in your executive summary:

• A quick overview of your business idea and objectives
• Your company’s vision statement
• Industry analysis and market research
• Sales and marketing strategy
• Key performance indicators
• Introduction of your management team
• Financial forecasts for the next three years

Remember, you should keep your summary simple, concise, and compelling enough to build investors’ or readers’ trust.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

As its name indicates, the business overview section provides a detailed description of your company. It includes all the essential information, starting from a business idea to its long-term goals.

Since you’ll give a brief company description in the executive summary, this chapter would be an expansion on it, providing an in-depth understanding of your business.

So, this section makes it easier for readers or potential business partners to quickly comprehend the nature of your business, such as what your company does, who are the targeṭ customers, and how you plan to meet future objectives.

You may include all the following crucial elements in this section:

• The type of small business you operate
• A brief history or background details of your business
• Achievements or milestones you’ve achieved
• Business legal structure(s-corp, LLC, sole proprietorship, etc.)
• Core values and mission statement
• Short-term goals and long-term objectives

3. Market Analysis

Industry and market analysis is a detailed breakdown of the external business environment. It provides a thorough understanding of the specific industry or sector in which your business will operate. 

This section helps your readers or potential investors to easily understand the broader industry, target customers, direct & indirect competitors, emerging trends, and market demands.

Apart from that, it helps you and your team to analyze and identify the untapped key areas in the market and develop strategies to stand out from the competitors.

Here are some specific details you may include:

• Market share and growth potential
• Target market
• Ideal customers along with their preferences
• Key competitors
• Current trends
• Regulatory environment

4. Product and Services

In the product and services section, you may provide details of your product or service range, main features, pricing, and more. It helps you demonstrate the current capabilities of your business and highlight the USPs.

So, you may consider adding the below points in this section:

• Product/service description 
• Pricing details
• Quality standards
• Product line development plan

While you’re planning how to start your own business, you have to explore the market and determine how your offerings will encounter customer problems and satisfy their needs better than competitors.

5. Sales and Marketing Strategies

Your sales and marketing plan outlines the strategies you’ll use to reach the target audience and how you’ll bring more customers by promoting your products/services to them.

A well-written marketing plan will encourage you to create effective campaigns and simplify your marketing efforts while maintaining the marketing budget and maximizing return on investment.

Thus, you may describe a list of sales strategies and promotional tactics to attract new customers and retain existing ones. 

Here’s a list of key components you may include in this section:

• Target audience
• Marketing strategy
• Sales approach
• Sales and marketing goals
• Customer retention program

6. Operations Plan

As you’ve mentioned your business goals in the previous sections, now it’s time to define how you’ll meet those goals.

In your operations plan, you’ll need to outline all the details of everyday business operations and activities. This will help you and your team to define responsibilities, daily tasks, and short-term goals you plan to achieve, keeping track of your future goals.

Well, here is some distinct information you should include in the operations plan:

• Staffing and training
• Operational process
• Supply chain & Inventory management
• Facilities and equipment

Note that your operations plan is a living document, you may adjust and update it as needed.

7. Management Team

A well-trained and experienced management team is crucial for driving your business ahead. 

So, highlight your business owners and key executives in this section, along with their roles & responsibilities, educational qualifications, industry experience, and how you plan to compensate them. 

It allows readers to easily understand your management team’s background, skills, and expertise that help you grow your company and make informed business decisions. 

The following information you may consider including in the management team section:

• Company owner profile
• Resume-styled summary of key members
• Organizational structure
• Compensation plan
• Advisory board members

8. 3-year Financial Projections

A financial plan is the most crucial aspect of your three-year business plan, as potential investors or lenders want to know more about your business’s net profit margins.

It provides a detailed blueprint of your business’s 3-year financial reports broken out both monthly or quarterly for the first year of operation and then annually. 

While creating an in-depth, strategic plan for the next 3-years, you’ll need to highlight all the below factors:

• Revenue forecast
• Operating costs
• Profitability analysis
• Cash flow projections
• Break-even analysis
• Business ratios

In addition, if you’re seeking a business loan or angel investor, you will need to summarize exactly how much money you need, how you plan to use those funds, and how you pay it back.

Well, having realistic financial forecasts at your hand can help you evaluate your business’s financial health and growth potential in the long run.

Say goodbye to old-school excel sheets & templates

Make accurate financial plan faster with AI

Tips for creating a three-year business plan

Now that you understand what to include in a business plan, it’s time to consider how you’ll actually create the document. Here are some tips for drafting a comprehensive three-year business plan.

This will help you prepare a business plan that serves its purpose and can be an easy reference for the years ahead.

1. Conduct potential market research

Conduct a thorough analysis of the market, competition, internal capabilities, and the current financial situation of your business before you finalize your three-year plan. Also, identify your strengths and address weaknesses. This helps you pinpoint potential risks and opportunities that impact your business and strategic decisions for the next few years.

2. Set realistic financial goals

While setting your business objectives, it’s important to define specific, measurable, and achievable goals that you can accomplish in the years ahead. Try to consider a few factors, such as marker conditions, emerging trends, and your business capabilities when setting revenue targets, profit margins, and other financial milestones. This will help you stay focused and motivated.

3. Demonstrate the potential for ROI

A 3-year plan should effectively show the investors and stakeholders that your business has the potential for return on investment(ROI). It will help you outline how your strategic initiatives will generate revenue and profitability over the next three years. So you can provide a clear opportunity for investment and support.

4. Develop contingency plans

Developing a contingency plan is crucial for the potential challenges that may arise over the next few years. You can consider several factors like economic downturns, supply chain disruptions, regulatory changes, or other unforeseen events. This will mitigate the impact of these risks and ensure that your business runs smoothly even in challenging circumstances.

5. Ensure clear communication

A detailed three-year plan allows entrepreneurs and business owners to clearly communicate their business goals, milestones, and strategies. So this will be easy to understand for all the stakeholders, including potential partners, investors, and employees. You can also use charts, graphs, and visuals to share intricate details and make your plan more compelling.

6. Review and update regularly

Once you have created the entire business plan, you should regularly schedule reviews to assess progress, update assumptions, and adjust strategies as needed. Since the business plan is a living document, it evolves over time based on new facts or varying business environments. By revising and updating your plan, you make sure that it will remain relevant and effective.

So, try to keep in mind these few factors while making a three-year business plan. Now, let’s move forward and explore several types of business plan templates.

Examples of 3-year business plan templates

As there are several types of 3-year business plan templates available, no two business owners prepare the same kind of 3-year plan.

This is so because the business plan template that works best for your company depends on the age of your business, objectives, and the purpose behind using the plan.

Here are a few examples that are tailored to different aspects of business planning:

Traditional three year business plan template

This kind of business plan template follows the standard format as you establish a new business or startup, define the target audience, and market your products/services. It includes lengthy sections about company overview, market analysis, sales and marketing strategy, or financial forecasting. So, this will provide a detailed plan for your business over the next 3 years.

Strategic plan for growth and expansion

When you’ve been running the business for a few years and thinking about expansion or growth, a strategic growth plan might be your choice. It will help you approach your growth strategically and provide the best opportunities to identify risks and techniques to mitigate them. So, this type of template helps align your business activities with long-term objectives.

Simple one-page plan

As the name suggests, it is a single-page business plan that helps you provide a high-level overview of your business to the partners, investors, or other stakeholders. Since it is shorter in length, it highlights the most crucial points, and even writing a one-page business plan can be much simpler and quicker compared to the traditional business plan.

Start preparing your business plan

Finally, with the help of details and resources provided in this guide, you’re well-equipped to start an exciting journey of preparing a successful 3-year business plan.

Whether you’re an experienced entrepreneur or a new business owner, you can consider using a business plan app like Upmetrics to streamline your business planning approach.

Upmetrics is a user-friendly platform that provides easy-to-follow guides, 400+ business plan examples, and AI support to create an actionable plan in manageable steps. It also helps you develop realistic financial projections if needed or when you feel stuck with a financial plan.

So, start writing your plan today and bring your vision to life!

Make your plan in half the time & twice the impact with Upmetrics

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

Is it good to make a 3-year strategic plan.

Creating a 3-year or long-term plan is highly beneficial for your business. It helps you set clear goals, anticipate potential risks & challenges, develop a realistic financial outlook, demonstrate growth potential to investors, and build their confidence. So, it guides you in the right direction to attain sustainable growth and success over the long term.

How much detail should I include in the financial projections?

The following are a few key elements that you need to include in your financial projections:

• Sales forecast
• Expenses budget
• Cash flow statement
• Profit and loss statement (Income statement)
• Balance sheet
• External funding needs

How long should my 3-year business plan be?

The length of a 3-year business plan typically ranges from 15-35 pages and beyond as it depends on your purpose, business concept, objectives, resources you plan to use, and the strategies you will need to achieve your business goals.

Can I write a business plan myself?

Of course, you can write your business plan by yourself. If you are new to the planning process, you may get help from various resources available, such as business plan software, online guides, templates, strategic planning sessions, and professional writers.

What's the best way to format my 3-year plan?

The best way to format your 3-year plan depends on your specific needs, target market, and business strategy. You may follow the below guidelines to create a professional-looking business plan:

• Write a compelling executive summary
• Provide a detailed company overview
• Conduct thorough market and industry analysis
• Describe the products and services
• Outline sales and marketing strategy
• Summarize operations plan
• Introduce your management team
• Present 3-year financial forecast

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Ready to kickstart your business planning.

– Don’t Miss It

Preparing a Three-Year Business Plan

• Small Business
• Business Planning & Strategy
• Preparing Business Plans
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

6 Types of Business Plans

Importance of following a business plan, business plan analysis.

• Financial Business Objectives
• Principles of Marketing Management

When starting a new business, or trying to grow an existing one, thinking in terms of three years into the future is easy. The future is all your best hopes and dreams. Adding reality is your biggest challenge. The way to write an accurate three-year business plan is to meld your vision for future achievement with your position in the business cycle. Start your pre-plan evaluation by listing your business growth goals for the next three years. This is your wish list.

Define Your Goals

Business growth is a logical progression from creation of the product or service to marketing, distribution and sales. Operations must support every aspect of this progression. As you define where you want your company to be in three years, consider the steps to that goal and how your company operations must morph to give each step the best chance of success. For example, if you are planning a startup or new division to your existing company, and your goal is full deployment of a line of revolutionary-technology toasters to meet high-, medium- and low-end consumer markets, your first phase will be the development of your technology. Once the product line is ready, build a brand image through marketing. Plan your method of distribution and commercial launch including continued development of long-term consumer market interest in your products and company.

Define the Economy

Compare your business goals with the opportunities or challenges that will be available in the economy over the next three years by using resources available at the National Bureau of Economic Research and the Economic Cycle Research Institute. A rapid expansion of your company will be risky if the economic cycle is in a downswing. Likewise, you do not want to waste the growth opportunities available as the economy expands out of a recession. The art of creating a dependable business plan lies in matching your growth strategies and goals to expectations for the economy.

Estimate Costs and Revenues

Once you have defined your goals and checked them against the reality presented by economic conditions, you should have a logical idea of a third-year goal and how to get there. A good way to begin writing your plan is to estimate the costs of each phase of your plan over the three years. This will give you benchmarks for financing needs or revenue production to support your company expansion. A successful business plan displays detailed attention to financial risk management because the major reason for new business failure is running out of funds. Knowing how much your vision will cost to achieve allows you to realistically write your business plan.

Write Your Business Plan

Planning your business plan this way lets you passionately tell your story while backing it up with facts. Begin by describing your company, its products and goals. Add the marketing, distribution and sales model with a short description of how funding and revenues will support your journey to your third-year goal. Add a detailed section discussing your operations, including personnel needs, suppliers, materials sourcing and management. Finish with your discussion of financial needs to complete your goal, with spreadsheets including sales projections, personnel plan, profit and loss statement, cash flow statement and balance sheet.

• Entrepreneur: An Introduction to Business Plans
• Entrepreneur: Planning for Next Year? Get a Fix on These Numbers First
• Inc.com: How Many Years Should My Financial Projections Cover for a New Business?
• aBusinessPlan.com: How to Write a Killer Business Plan
• SCORE Business Planning Templates
• National Bureau of Economic Research: US Business Cycle Expansions and Contractions
• Economic Cycle Research Institute

Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager. Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.

Related Articles

The definition of specific & realistic business objectives, how to prepare a feasibility study, financial methods of funding a business, key tools for planning finances, why is it important for entrepreneurs to develop financial plans for their companies, a financial plan vs. a pro-forma cash flow budget, advice on business planning, planning techniques for business, the importance of a business plan, most popular.

• 1 The Definition of Specific & Realistic Business Objectives
• 2 How to Prepare a Feasibility Study
• 3 Financial Methods of Funding a Business
• 4 Key Tools for Planning Finances

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'e9d2eacb-6b01-423a-bf7a-19d42ba77eaa', {"useNewLoader":"true","region":"na1"});

As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Image Source

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

• Your brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Don't forget to share this post!

Related articles.

How to Write a Powerful Executive Summary [+4 Top Examples]

19 Best Sample Business Plans & Examples to Help You Write Your Own

What is a Business Plan? Definition, Tips, and Templates

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

The Content Aggregator Guide for 2023

7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]

The 8 Best Free Flowchart Templates [+ Examples]

16 Best Screen Recorders to Use for Collaboration

The 25 Best Google Chrome Extensions for SEO

Professional Invoice Design: 28 Samples & Templates to Inspire You

2 Essential Templates For Starting Your Business

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

3-5 Year Strategic Business Plan Template and Examples

TABLE OF CONTENTS

Set 3-5 year strategic plan targets, determine 3-5 strategic ideas for revenue growth, determine 3-5 strategic ideas to increase profit, the process to decide your 3-5 year strategic plan.

Set 3-year growth plans to define success before you start

Examples of the types of Targets and Visual KPI dashboards you will want to consider include the following:

Profit (EBITDA)

Revenue/employee.

You can add or subtract from this list to include the Targets that are most meaningful to your business.

The one growth Target that should apply for all businesses is Revenue. We challenge you to set a Revenue Target that will allow you to 2X your business over the next 3-5 years.

If you believe you can grow at a rate of 15% per year, then you will achieve the 2X mark in 5 years.

If you believe you can grow at a rate of 25%, then you will achieve the 2x mark in 3 years..

Be sure to include the year you that believe you will hit those Revenue Targets so that you can hold each other accountable. Strong 3 year strategic plans help you grow revenue and stay competitive and not caught up in the short term day to day management of your company. Download our 3 year strategic growth initiatives template.

Free 3-5 Year Strategic Plan Template  [PDF]

3-5 Year Strategic Plan Template Download our free strategic plan template below

Set the Right Mark: Tips for Creating a Great BHAG

Think of strategic revenue growth initiatives that can double your top line

Strategic growth initiatives and actions enable you to double your revenue (2x) within 3-5 years. These are often the base camps in the client's quest to reach the summit of Everest in order to achieve their BHAG (Big Hairy Audacious Goal). 3-5 Year strategic plans do not come from Eureka moments. They are developed over time and should be reviewed every year at your Annual Planning Session. These 3-year strategic business plans help your company grow and sharpen your competitive advantage. It is this business strategy that sets you apart from the competition. We have an excellent blog on 3 year strategic plan exampl e for you to get your creative juices flowing.

Check out what our expert facilitators can do for you.

Determine strategic profit initiatives to increase productivity

These are the strategic capabilities you’ll need to develop in order to support your growth and reach your 3-5 year Targets. These are usually operational in nature or related to your infrastructure and help you while scaling up.

Some examples of profit include:

Leadership & talent growth

New operating systems, opening more locations or a second office.

These will be extremely specific to your company’s needs, vision statement and BHAG. Strategy validation is an important step.

The Process to Decide and Commit to Your 3-5 Year Strategic Plan

Choose the right strategic growth initiatives with our template to get you started

Brainstorm Your Top Strategic Growth Strategies

Start by brainstorming a comprehensive list of at least 20 potential ways your team can think of to increase revenue. Some ideas to jump-start the revenue brainstorming process are the following:

What's my competition not willing to do?

What do our customers hate but have to put up with, do i have an asset or diamond in my backyard, what's the biggest barrier to entry for my prospects and how can i remove it, what are some big ideas or opportunities we have discussed in the past, but not acted on, vote on the top 5-8 strategic growth strategies.

Have the team consider each idea and vote on the top three they recommend investing time and energy in considering during your strategic planning session. Choose the top 5-8 ideas with the most votes.

How to Evaluate & Rank Your Top 5-8 Ideas

Evaluate and rank each of the top 5-8 ideas based on two scales, Revenue Impact, and Ease.

Revenue Impact - On a scale of 1-10, what is the potential impact this move could have on revenue? A score of 10 would indicate that this move alone could more than double your current revenue.

Easy to do - on a scale of 1-10, how easy would it be to get this done a score of 10 would indicate that it would be very easy to execute because you already have all the expertise and resources necessary, and it's synergistic with your other activities., choose and commit your top 1-3 ideas.

Select the few ideas you want to include in your 3-5 year strategic plan. Decide what to say yes to and what to say no to. Classify each idea:

Strategic ideas for Revenue = part of 3-5 year plan; revenue growth

Strategic ideas for profit = part of 3-5 year plan; infrastructure, scalability, and efficiency,, idea bench = later, other moves are more important, dead = stop, losing move.

These are the steps to identify the 1-3 strategic ideas you want to include in your 3-5 year plan. Now you're ready to begin the process of developing and implementing them.

Download Strategic Plan Template Here

Hbspt.cta._relativeurls=true;hbspt.cta.load(116436, '9da0d4c1-bbd6-42aa-b32b-9908f4e98274', {"usenewloader":"true","region":"na1"});, ready to make a breakthrough in your next strategic planning session.

Make breakthroughs in your strategic planning sessions with expert facilitators.

Your 3-5 Year Growth plans and your Sandbox are related. The key question to answer when determining your Sandbox is “what market will you dominate over the next 3-5 years?” So make sure your Sandbox is large enough to support your 3-5 year Targets but concise enough to give you focus and direction.

If your industry is growing faster than 25% per year, you will need to set a more aggressive revenue target. you never want to grow slower than your industry or you will be losing market share to your competition. if this is the case, you will need to set a target that is more than 2x your current revenue in 3 years., here are more tips to facilitate a strategic planning session to get the most of your investment. if you need an outside perspective and experienced facilitator to run your virtual or on-site planning session, please schedule a time to learn more here., 3-5 year strategic plan to reach your bhag.

Your 3-5 Year Strategic Growth Plan can be viewed as a base camp on the way to the summit of your long term goal. This can be used as a tool to align your company around a common purpose and closes the strategy execution gap. The summit is your BHAG (or Big Hairy Audacious Goal) which is typically measured 10 to 20 years in the future, which can feel like a lifetime in today's business environment. Your goal here is to set your Targets and identify the Strategic Growth Initiatives (Winning Moves) and Scaling Initiatives (Winning Moves for Profit) you’ll need to develop in order to hit those Targets and move in the direction of achieving your BHAG. Typically, you will determine your 3-5 year strategic business plan as part of your Annual Planning session, which will include your goals and objective for the year as well as outlining opportunities and threats facing your company. We also have a great blog post on how to facilitate a strategic planning session to get the return on investment from your planning session. We also have a great virtual strategic planning post that provides great tips on running a virtual planning session.

5 year strategic plan

5 year business plan template, 3 year business plan, bring your strategic plan to life.

Take a look at how our software features help you drive your strategic initiatives.

3-5 Year Strategic Plan Template

Our strategic plan template will help you:.

Fuel your plan for the next 3-5 years

Brainstorm with your team

Pick your top 2-3 ideas

Help align your team for future growth

Thank you for downloading our template

We appreciate you taking time to read the guide. If you have any questions, please don’t hesitate to contact us at [email protected] . Happy Planning!

Ready for the next step?

See what rhythm can do for you.

Schedule a demo or find out more from our Senior Product Specialists

Looking for more inspiration?

Check out our blog resource written by strategy execution experts.

Strategic Plans for Long-Term Growth: Examples and Strategies

This is a comprehensive guide on strategic planning for small to midsize companies.

If you want to:

• Move your organization in the direction you intend for long-term success,
• Implement your plan smoothly for greater growth,
• Use a better platform for developing a truly effective strategic plan,

… then you’ll love this guide. Let’s get started.

What’s Covered in This Guide

Click on each to jump to that section.

What is Strategic Planning?

What does strategic planning mean, what is the goal of strategic planning.

• What is Strategic Leadership?

4 Strategic Planning Strategies

The strategic planning process [11 steps], what does strategic planning involve.

• How to Implement Your Strategic Plan

Examples of Strategic Plans

Get your strategic planning done on ninety.

Strategic planning is the process you use to:

• Establish and document a clear direction for your organization.
• Identify business goals and set priorities that create growth for your company.
• Formulate a long-term plan of action designed to achieve these objectives.
• Determine an internal system tracking and evaluating performance.

When organizations want to, they use a strategic plan to:

• Strengthen their operation.
• Focus on collective energy and resources.
• Enable leaders, teams, and other stakeholders to work toward common goals.
• Make agreements around desired results.
• Refresh direction and prevail over a changing or challenging environment.

Thinking strategically helps companies take the right action for more success and better outcomes. Some even call it an art.

Strategic planning is one of three essential ways to pursue important objectives for your company. When tackling challenges and determining action plans, you can think strategically, tactically, or operationally. These three thought processes often work in concert to help you create a framework that achieves your desired objectives.

• Strategic plans are designed for multilevel involvement throughout the entire organization. Leaders will look ahead to where they want to be in three, five, and ten years and develop a mission.
• Tactical plans support strategic plans. They outline the specific responsibilities and functionalities at the department level so employees know how to do their part to make the strategic plan successful.
• Operational plans focus on the highly detailed procedures, processes, and routine tasks that frontline employees must accomplish to achieve desired outcomes.

The goal of your strategic plan is to determine:

• Where your company stands in relation to the current business environment. Understand how your business operates, how you create value, and how you differentiate from your competitors.
• Where you want to take the business based on long-term objectives such as your company’s vision, mission, culture, values, and goals. Envision how you see the company five or ten years from now.
• What you need to do to get there. You come away from your planning sessions with a roadmap that helps deliver on your strategic objectives. Determine better ways to enable and implement change, schedule deadlines, and structure goals, so they’re achievable.

The main purpose of your strategic plan is to create clearly defined goals for achieving the growth and success of your organization. These goals are connected to your organization’s mission and long-term vision.

What is Strategic Leadership? 

Strategic leadership is how you create, implement, and sustain your strategic plan, so your organization moves in the direction you intend for long-term success. This usually involves establishing ongoing practices and benchmarks, allocating resources, and providing leadership that supports your strategic mission and vision statement.

Strategic leadership, also known as strategy execution, can employ two different approaches:

• A prescriptive approach is analytical and focuses on how strategies are created to account for risks and opportunities.
• A descriptive approach is principle-driven and focuses on how strategies are implemented to account for risks and opportunities.

Most people agree that a strategic plan is only as good as the company’s ability to research, create, implement, evaluate, and adjust when needed. The benefits can be great when:

• Your entire organization supports the plan.
• Your business is set up to succeed.
• Your employees are more likely to stay on track without being distracted or derailed.
• You make better decisions based on metrics that facilitate course correction.
• Everyone in your company is involved and invested in better outcomes.
• Departments and teams are aligned across your company.
• People are committed to learning and training.
• Productivity increases, and performance improves.
• Creativity is encouraged and rewarded.

What are the four main points of strategic planning? You engage in strategic thinking so you can create effective company goals that are:

Purpose-driven

Align your strategic plan with the company’s purpose and values as you understand them.

Actionable strategic goals are worth spending your time and resources on to reach organizational objectives.

It’s critical for you to track your strategy's progress and success, enabling your teams to take action and meet the goals more effectively.

Focused Long-term

A long-term focus distinguishes a strategic plan from operational goals, which involve daily activities and milestones required for success. When planning strategically, you’re looking ahead to the company’s future.

A strategic plan isn’t written in a day. Critical thinking evolves over several months. Those involved in the strategic planning are usually a team of leaders and employees from your company and possibly other stakeholders.

When should strategic planning be done?

You should plan strategically for start-ups and newer organizations from the start. But even if your company is more established, it’s not too late to start working on strategy.

Flexible timing that’s tailored to the needs of your organization is smart. Although the frequency of strategy sessions is up to you, many leaders use these milestones as a guide:

• When the economy, your market, and industry trends change, or a global event occurs (like the onset of a pandemic).
• Following a change in senior leadership.
• Before a product launch or when a new division is added to your business.
• After your company merges with another organization.
• During a convenient time frame such as a quarterly and annual review.

Many organizations opt to schedule regular strategic reviews such as quarterly or annually. Especially when crafting a plan, your strategic planning team should meet regularly. They will often follow predetermined steps in the development of your long-term plan.

What are the 11 steps of strategic planning?

Identify your company’s strategic position in the marketplace. .

Gather market data and research information from both internal and external sources. You may want to conduct a comprehensive SWOT analysis to determine your company’s Strengths, Weaknesses, Opportunities, and Threats against success. Your strengths and weaknesses are directly related to your current competitive advantage within your industry. They are what you use to balance challenges to your success. They also influence the likelihood of increased market share in the future.

Define your unique vision and mission. 

What would success look like for you in three years? Five years? Ten years? Articulate that in a vision statement. How do you intend to realize your vision? That’s articulated in your mission statement. Formulating purpose-driven strategic goals articulates why your company does what it does. Your organizational values inform your mission and vision and connect them to specific objectives.

Determine your company’s value.

Many companies use financial forecasting for this purpose. A forecast can assign anticipated measurable results, return on investment (ROI), or profits and cost of investment.

Set your organizational direction.

Defining the impact you want to have and the time frame for achieving helps focus a too-broad or over-ambitious first draft. This way, your plan will have objectives that will have the most impact. 

Create specific strategic objectives.

Your strategic objectives identify the conditions for your success. For instance, they may cover:

• Value: Increasing revenue and shareholder value, budgeting cost, allocating resources aligned with the strategic plan, forecasting profitability, and ensuring financial stability. 
• Customer Experience: Identifying target audiences, solution-based products and services, value for the cost, better service, and increased market share.
• Operational Efficiency: Streamlining internal processes, investing in research and development, total quality and performance priorities, reducing cost, and improving workplace safety.
• Learning and Growth: Training leaders and teams to address change and sustain growth, improving employee productivity and retention, and building high-performing teams.

Set specific strategic initiatives.

Strategic initiatives are your company's actions to reach your strategic objectives, such as raising brand awareness, a commitment to product development, purpose-driven employee training, and more.

Develop cascading goals.

Cascading goals are like cascading messages : They filter your strategy throughout the company from top to bottom. The highest-level goals align with mid-level goals to individual goals employees must accomplish to achieve overall outcomes. This helps everyone see how their performance will influence overall success, which improves engagement and productivity.

Create alignment across the entire company.

The success of your strategy is directly impacted by your commitment to inform and engage your entire workforce in strategy implementation. This involves ensuring everyone is connected and working together to achieve your goals. Overall decision-making becomes easier and more aligned.

Consider strategy mapping.

A strategy map is an easy-to-understand diagram, graphic, or illustration that shows the logical, cause-and-effect relationship among various strategic objectives. They are used to quickly communicate how your organization creates value. It will help you communicate the details of your strategic plan better to people by tapping into their visual learning abilities.

Use metrics to measure performance.

When your strategy informs the creation of SMART organizational goals , benchmarks can be established and metrics can be assigned to evaluate performance within time frames. Key performance indicators (KPIs) align performance and productivity with long-term strategic objectives. 

Evaluate the performance of your plan regularly.

You write a strategic plan to improve your company’s overall performance. Evaluating your progress at regular intervals will tell you whether you’re on your way to achieving your objectives or whether your plan needs an adjustment.

Effective strategic planning involves creating a company culture of good communication and accountability. It involves creating and embracing the opportunity for positive change.

Consider these statistics:

• In many companies, only 42% of leaders and 27% of employees have access to a strategic plan.
• Even if they have access, 95% of employees do not understand their organization's strategy.
• 5.2% of a strategy’s potential is lost to poor communication.
• What leaders care about makes up at least 80% of the content of their communications. But those messages do not tap into around 80% of their employees’ primary motivators for putting extra energy into a change program.
• 28% of leaders say one of the main reasons strategic initiatives succeed is the ability to attract skilled personnel; 25% say it’s good communication; 25% say it’s the ability to manage organizational change.

Here’s what you can do to embrace a culture of good communication and accountability:

Make your strategic plan visible. Talk about what's working and what isn't. People want to know where and how they fit into the organization and why their contribution is valuable. Even if they don't understand every element of the plan.

Build accountability. If you've agreed on a plan with clear objectives and priorities, your leaders have to take responsibility for what's in it. They must own the objectives and activities in your plan.

Create an environment for change. It’s much more difficult to implement a strategy if you think there will be no support or collaboration from your coworkers. Addressing their concerns will help build a culture that understands how to champion change.

Implementing Your Strategic Plan

• 98% of leaders think strategy implementation takes more time than strategy formulation.
• 61% of leaders acknowledge that their organizations often struggle to bridge the gap between strategy formulation and its day-to-day implementation.
• 45% of leaders say ensuring employees take different actions or demonstrate different behaviors is the toughest implementation challenge; 37% of leaders say it’s gaining support across the whole organization.
• 39% of leaders say one of the main reasons strategic plans succeed is skilled implementation.

The reality for so many is that it’s harder to implement a strategic plan than to craft one. Great strategic ideas and a clear direction are key to success, no matter what. But so is:

• Turning strategic ideas into an easy-to-implement framework that enables meaningful managing, tracking, and adapting.  
• Getting everyone in the organization on the same strategic page, from creation to execution.

When your plan is structured to support implementation, you're more likely to get it done.

What are examples of good strategic planning? There are lots of templates out there to help you create a plan document with pen and paper.

But Ninety has a better way.

The Vision planner is essentially a strategic planning template on Ninety’s cloud-based platform that allows you to:

• Set goals, establish how you will meet them, and share them with those who need to know.
• Gain visibility around your company values.
• Create core values, a niche, and long-term goals that are accessible to everyone in your company.
• Create a vision of the future that lets you know what needs to happen now.
• Streamline and organize your processes.
• Easily update and track changes.
• Bring alignment to your entire organization.

And you can do all this with only two digitized pages.

In your Vision tool inside Ninety, you can easily access all the things that make strategic plans effective:

• Executive Summary
• Elevator Pitch
• Mission Statement
• Vision Statement
• SWOT Analysis
• Key Performance Indicators (KPIs)
• Industry Analysis
• Marketing Plan
• Operations Plan
• Financial Projections

Vision + Goals is also completely integrated with all other features on Ninety, such as Scorecards, 90-Day Goals, To-Dos, Issues, Roles & Responsibilities Chart, Meetings, One-on-Ones, and more:

• Create a clear vision for each team.
• Determine one- and three-year goals.
• Reference past versions in a Vision archive.
• Share your Vision with all teams, or keep it private.

Now that you’ve learned how to grow your company using strategic planning, it’s time to put your knowledge into practice:

Build your strategic plan on Ninety now.

Do you want more step-by-step guides on strategy, strategic planning, and creating actionable strategic plans?  Subscribe to our blog!

You might also like:

Is Team Health at the Forefront in Your Annual Planning Meeting?

Leadership • 7 Minute Read

Explore 7 Business Strategy Types for Sustainable Growth

Productivity • 17 Minute Read

Setting Business Goals: How to Write, Track and Align Them for Growth

Goals • 16 Minute Read

The independent source for health policy research, polling, and news.

Medicare Advantage in 2023: Enrollment Update and Key Trends

Nancy Ochieng , Jeannie Fuglesten Biniek , Meredith Freed , Anthony Damico, and Tricia Neuman Published: Aug 09, 2023

Medicare Advantage enrollment has been on a steady climb for the past two decades following changes in policy designed to encourage a robust role for private plan options in Medicare. After a period of some instability in terms of plan participation and enrollment, The Medicare Modernization Act of 2003 created stronger financial incentives for plans to participate in the program throughout the country and renamed private Medicare plans Medicare Advantage. In 2023, 30.8 million people are enrolled in a Medicare Advantage plan, accounting for more than half, or 51 percent, of the eligible Medicare population, and $454 billion (or 54%) of total federal Medicare spending (net of premiums). The average Medicare beneficiary in 2023 has access to 43 Medicare Advantage plans , the largest number of options ever.

To better understand trends in the growth of the program, this brief provides current information about Medicare Advantage enrollment, by plan type and firm, and shows how enrollment varies by state and county. A second, companion analysis describes Medicare Advantage premiums, out-of-pocket limits, cost sharing, extra benefits offered, prior authorization requirements, and star ratings in 2023.

Key highlights include:

• More than half (51%) of eligible Medicare beneficiaries are enrolled in Medicare Advantage in 2023.
• The share of Medicare beneficiaries enrolled in Medicare Advantage varies widely across counties. In 2023, nearly one third (31%) of Medicare beneficiaries live in a county where at least 60 percent of all Medicare beneficiaries are enrolled in Medicare Advantage plans, while 10% live in a county where less than one third of all Medicare beneficiaries are enrolled in Medicare Advantage plans. The wide variation in county enrollment rates could reflect several factors, such as differences in firm strategy, urbanicity of the county, Medicare payment rates, number of Medicare beneficiaries, health care use patterns, and historical Medicare Advantage market penetration.
• Medicare Advantage enrollment is highly concentrated among a small number of firms. UnitedHealthcare and Humana account for nearly half (47%) of all Medicare Advantage enrollees nationwide, and in nearly a third of counties (32%; or 1,013 counties), these two firms account for at least 75% of Medicare Advantage enrollment.  

More than half of eligible Medicare beneficiaries are enrolled in Medicare Advantage in 2023

In 2023, more than half (51%) of eligible Medicare beneficiaries – 30.8 million people out of 60.0 million Medicare beneficiaries with both Medicare Parts A and B – are enrolled in Medicare Advantage plans. Medicare Advantage enrollment as a share of the eligible Medicare population has jumped from 19% in 2007 to 51% in 2023 (Figure 1).

Between 2022 and 2023, total Medicare Advantage enrollment grew by about 2.3 million beneficiaries, or 8 percent – a similar growth rate to the prior year (8%). The Congressional Budget Office (CBO) projects that the share of all Medicare beneficiaries enrolled in Medicare Advantage plans will rise to 62 percent by 2033 (Figure 2).

In 2023, nearly two-thirds of Medicare Advantage enrollees are in individual plans that are open for general enrollment.

Nearly two-thirds (64%) of Medicare Advantage enrollees, or 19.6 million people, are in plans generally available to all beneficiaries for individual enrollment (Figure 3). That is an increase of 0.9 million enrollees compared to 2022. Individual plans have accounted for approximately the same share of total Medicare Advantage enrollment since 2018.

One in five (about 5.4 million) Medicare Advantage enrollees are in a group plan offered to retirees by an employer or union.

While this is roughly the same share of total Medicare Advantage enrollment since 2010 (18%), the actual number has increased from 1.8 million in 2010 to 5.4 million in 2023 (Figure 4). With a group plan, an employer or union contracts with an insurer and Medicare pays the insurer a fixed amount per enrollee to provide benefits covered by Medicare. For example, some states, such as Illinois and Pennsylvania , provide health insurance benefits to their Medicare-eligible retirees exclusively through Medicare Advantage plans.

As with other Medicare Advantage plans, employer and union group plans may provide additional benefits and/or lower cost sharing than traditional Medicare and are eligible for bonus payments if they obtain required quality scores. The employer or union (and sometimes the retiree) may also pay an additional premium for these supplemental benefits. Group enrollees comprise a third or more of Medicare Advantage enrollees in five states: Alaska (99%), Michigan (40%), New Jersey (34%), Maryland (33%), and West Virginia (33%).

More than 5.7 million Medicare beneficiaries are enrolled in special needs plans in 2023, double the enrollment in 2018.

More than 5.7 million Medicare beneficiaries are enrolled in special needs plans (SNPs). SNPs restrict enrollment to specific types of beneficiaries with significant or relatively specialized care needs, or who qualify because they are eligible for both Medicare and Medicaid. Enrollment in SNPs increased by 24% between 2022 and 2023, and accounts for 19% of total Medicare Advantage enrollment in 2023.  Since 2018, SNP enrollment has doubled from 2.58 million to 5.74 million (Figure 5).

Most SNP enrollees (89%) are in plans for beneficiaries dually enrolled in both Medicare and Medicaid (D-SNPs). Another 9 percent of SNP enrollees are in plans for people with severe chronic or disabling conditions (C-SNPs) and 2 percent are in plans for beneficiaries requiring a nursing home or institutional level of care (I-SNPs).

While D-SNPs are designed specifically for dually-eligible individuals, 1.9 million Medicare beneficiaries with Medicaid were enrolled in Medicare Advantage plans generally available to all beneficiaries (not designed specifically for this population) in 2020, while 2.9 million were in D-SNPs.

SNP enrollment varies across states. In the District of Columbia and Puerto Rico, SNPs comprise about half of all Medicare Advantage enrollees (48% in DC and 49% in PR). In 12 states, SNP enrollment accounts for at least one-fifth of Medicare Advantage enrollment (39% in MS, 31% in AR and LA, 30% in NY, 26% in FL and GA, 24% in CT, 22% in SC and AL, 21% in HI, and 20% in TX and AZ). Most (96%) C-SNP enrollees (about 446,000 people) are in plans for people with diabetes or cardiovascular conditions in 2023. Enrollment in I-SNPs has been increasing slightly, with approximately 103,000 enrollees in 2023, up from about 92,700 in 2022.

The share of Medicare beneficiaries in Medicare Advantage plans varies by state and county

The share of medicare beneficiaries in medicare advantage plans varies across states, ranging from 2% to 60%..

In three states (AL, HI, and MI) and Puerto Rico, 60 percent or more of all Medicare beneficiaries are enrolled in Medicare Advantage plans, and in 26 states (and Puerto Rico), Medicare Advantage enrollees account for at least half of all Medicare beneficiaries (Figure 6). In contrast, Medicare Advantage enrollment is relatively low (less than 40%) in 16 states and the District of Columbia, including four mostly rural states (SD, ND, WY, and AK) with less than 20 percent of beneficiaries enrolled in a Medicare Advantage plan. Overall, Puerto Rico has the highest Medicare Advantage penetration, with 94 percent of Medicare beneficiaries enrolled in a Medicare Advantage plan. A decade ago, the share of Medicare beneficiaries in Medicare Advantage plans did not exceed 50% in any state (other than Puerto Rico).

The share of Medicare beneficiaries enrolled in Medicare Advantage varies widely across counties.

For example, in Florida, 58% of all Medicare beneficiaries in the state are enrolled in Medicare Advantage, ranging from 20% in Monroe County (Key West) to 79% in Miami-Dade County (Figure 7). In Ohio, 54% of all Medicare beneficiaries are enrolled in Medicare Advantage, with the share ranging from 31% in Mercer County (Celina) to 67% in Stark County (Canton).

In 2023, 3 in 10 (31%) Medicare beneficiaries live in a county where at least 60 percent of all Medicare beneficiaries in that county are enrolled in Medicare Advantage plans (473 counties). That is substantially more than in 2010 when just 3 percent of the Medicare population lived in a county where 60 percent or more of Medicare beneficiaries were enrolled in a Medicare Advantage plan (83 counties). Many counties with high Medicare Advantage penetration are centered around relatively large, urban areas, such as Monroe County, NY (80%), which includes Rochester, and Allegheny County, PA (73%), which includes Pittsburgh. In contrast, 1 in 10 (10%) Medicare beneficiaries live in a county where less than a third of all Medicare beneficiaries in that county are enrolled in Medicare Advantage plans (967 counties). Counties with relatively low enrollment tend to be less populated rural areas. However, others, such Montgomery County, MD (25%) and Suffolk, NY (29%), which includes most of Long Island, are in more populous areas.

Variation in the share of eligible Medicare beneficiaries who are enrolled in a Medicare Advantage plan is likely explained by a combination of factors, including firm-level strategies to target particular geographic areas, the urbanicity of the county and state, variation in Medicare payment rates, the number and characteristics of people eligible for Medicare, health care use patterns, and the historical Medicare Advantage market penetration.

Medicare Advantage enrollment is highly concentrated among a small number of firms

The average Medicare beneficiary is able to choose from Medicare Advantage plans offered by 9 firms in 2023 , and four in ten (40%) beneficiaries can choose among Medicare Advantage plans offered by 10 or more firms.

UnitedHealthcare and Humana account for nearly half of all Medicare Advantage enrollees nationwide in 2023

Despite most beneficiaries having access to plans operated by several different firms, Medicare Advantage enrollment is highly concentrated among a small number of firms. UnitedHealthcare, alone, accounts for 29% of all Medicare Advantage enrollment in 2023, or 8.9 million enrollees. Together, UnitedHealthcare and Humana account for nearly half (47%) of all Medicare Advantage enrollees nationwide. In nearly a third of counties (32%; or 1,013 counties), these two firms account for at least 75% of Medicare Advantage enrollment. These counties include East Baton Rouge (Baton Rouge), LA (81%), Clark County (Las Vegas), NV (79%), Travis County (Austin), FL (78%), and El Paso County (Colorado Springs), CO (77%).

BCBS affiliates (including Anthem BCBS plans) account for 14 percent of enrollment, and four firms (CVS Health, Kaiser Permanente, Centene, and Cigna) account for another 23 percent of enrollment in 2022.

UnitedHealthcare and Humana have consistently accounted for a relatively large share of Medicare Advantage enrollment.

UnitedHealthcare has had the largest share of Medicare Advantage enrollment and largest growth in enrollment since 2010, increasing from 20 percent of all Medicare Advantage enrollment in 2010 to 29 percent in 2023. Humana has also had a high share of Medicare Advantage enrollment, though its share of enrollment has grown more slowly, from 16 percent in 2010 to 18 percent in 2023. BCBS plans share of enrollment has been more constant over time, but has declined moderately since 2014.

CVS Health, which purchased Aetna in 2018, has seen its share of enrollment nearly double from 6 percent in 2010 to 11 percent in 2023. Kaiser Permanente now accounts for 6 percent of total enrollment, a moderate decline as a share of total Medicare Advantage enrollment since 2010 (9%), mainly due to the growth of enrollment in plans offered by other insurers and only a modest increase in enrollment growth for Kaiser Permanente over that time. However, for those insurers that have seen declines in their overall share of enrollment, the actual number of enrollees for each insurer is larger than it was in 2010.

For the seventh year in a row, enrollment in UnitedHealthcare’s plans grew more than any other firm, increasing by more than 1 million beneficiaries between March 2022 and March 2023. Humana had the second largest growth in plan year enrollment, with an increase of about 512,000 beneficiaries between March 2022 and March 2023. BCBS plans had the third highest growth in plan year enrollment of 296,000 beneficiaries between March 2022 and March 2023. CVS Health had the fourth largest growth in plan enrollment with an increase of about 217,000, followed by Kaiser Permanente, increasing by about 51,000 beneficiaries between March 2022 and March 2023. However, Centene actually lost enrollees, declining by about 91,000 between March 2022 and March 2023.

Medicare Advantage enrollment has increased steadily in recent years, with half (51%) of all eligible Medicare beneficiaries enrolled in Medicare Advantage plans in 2023. The share of Medicare beneficiaries enrolled in Medicare Advantage varies widely across counties. Three in ten Medicare beneficiaries live in a county where at least 60 percent of all Medicare beneficiaries are enrolled in Medicare Advantage plans. In contrast, 1 in 10 live in a county where less than a third of all Medicare beneficiaries are enrolled in Medicare Advantage plans. Enrollment continues to be highly concentrated among a handful of firms, both nationally and in local markets, with UnitedHealthcare and Humana together accounting for 47 percent of enrollment in 2023 nationwide.

As Medicare Advantage takes on a more dominant presence in the Medicare program, and with current payments to plans higher for Medicare Advantage than for traditional Medicare for similar beneficiaries, it will become increasingly relevant to assess how well Medicare’s current payment methodology for Medicare Advantage is working to enhance efficiency and hold down beneficiary costs and Medicare spending. Additional considerations include monitoring how well beneficiaries are being served in both Medicare Advantage and traditional Medicare, in terms of costs, benefits, quality of care, patient outcomes, and access to providers, with particular attention to those with the greatest needs. While there is a growing body of research comparing Medicare Advantage and traditional Medicare, gaps in Medicare Advantage data limit the ability to evaluate whether higher spending is leading to better value for enrollees and taxpayers, better outcomes or reduced disparities.

Nancy Ochieng, Jeannie Fuglesten Biniek, Meredith Freed, and Tricia Neuman are with KFF. Anthony Damico is an independent consultant

• Medicare Advantage

Also of Interest

• Medicare Advantage Enrollment, Plan Availability and Premiums in Rural Areas
• 10 Things to Know About Medicare Advantage Dual-Eligible Special Needs Plans (D-SNPs)
• Key Facts About Medicare Part D Enrollment and Costs in 2023

North America's largest steel mill has a plan to reduce emissions and it's a perfect example of why carbon capture is so controversial

• US Steel's plant in Gary, Indiana, aims to deploy carbon capture to reduce its carbon footprint by 2026.
• The technology will capture 0.5% of the steel mill's carbon dioxide emissions.
• Climate groups and some scientists say carbon capture is unproven and will worsen global warming.

A more-than-century-old steel mill in Gary, Indiana, plans to be a testing ground for a controversial climate technology .

Carbon capture is coming to US Steel's GaryWorks plant on the south shore of Lake Michigan, which churns out the steel that shapes modern life, from buildings and bridges to cars and wind turbines.

All that production comes with an environmental cost. GaryWorks is Indiana's largest polluter of carbon dioxide , federal data shows. US Steel said it can cut those emissions by about 0.5% a year by 2026 using technology from the company CarbonFree. If completed, the project would be the first commercial carbon capture at a steel plant.

"It's progress, not perfection," Erika Chan, US Steel's head of sustainability, told Business Insider. "We're excited about the possibilities and potential."

That potential is up for debate. Many climate advocates and some researchers warn that carbon capture is an unproven distraction from other solutions that could rid steelmaking of a lot more fossil fuels and unhealthy pollutants. But those solutions are also in the early stages of development, and backers of carbon capture say curbing some emissions now is better than none at all.

There's a lot at stake in the race to clean up steelmaking. Globally, the industry accounts for 8% of emissions. It's also one of the hardest to make green because it requires a lot of power, heat, and coal and iron ore in most cases. Governments and companies are now pouring billions of dollars into projects trying to solve the problem.

For its part, CarbonFree will spend about $150 million to build out its technology at GaryWorks, according to CEO Martin Keighley. He said his company can earn "strong returns" by selling calcium carbonate, a substance made from the captured carbon and other chemicals, to manufacturers of paint, paper, plastic, and pharmaceuticals. Once operational, CarbonFree can also claim about $3 million a year in federal tax breaks.

Keighley said an outside firm is vetting the carbon capture project at GaryWorks to verify that it will reduce emissions, even though a small amount of gas will be used to power the system.

The company — which counts BP among its investors — won't sell the captured carbon from GaryWorks for use in oil and gas production, Keighley added.

Most of the carbon captured at industrial sites today is piped to oil fields and injected back underground to squeeze out more oil, according to the EPA . This fuels climate advocates' complaints that the technology will extend the life of the industry most responsible for the climate crisis.

How to describe my digital skills.

You can list, and organise, your digital skills in your Europass profile . You can create a list of all of your digital skills, including tools and software you can use, as well as projects or achievements you are proud of. You can describe the tools you use in your job or studies, as well as the tools you use in your spare-time (e.g. social media, blogging, gaming). You can also organise your skills in different groups, e.g. create a group of digital tools you use for design; or digital skills that you use in your job, or even a list of digital skills you would like to develop. 

Share this page