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Need a custom-written paper? Send instructions and set the deadline – we'll take care of the rest.

This page will help you better understand how we price our services. Read it to determine what can be achieved with your available budget. If, however, you want a quick cost estimate for your paper, use our order form.

The key variables affecting the cost of your paper are the academic level, type of paper, number of pages, topic, and deadline. The table below presents paper prices based on their urgency and academic level.

Please note that our prices are fixed in American Dollars. The figures in the currency converter are given for the information purposes only and may change according to the corresponding exchange rates of the European Central Bank .

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The prices are in USD per 1 page typed in 12-point Arial font with double line spacing. The standard page has approximately 275 words. Please note that the EU customers are subject to VAT, which is not included in the price. It will be added to the order’s cost at the end of the payment process. Furthermore, since we charge in USD, customers from the EU may pay a conversion fee.

PowerPoint presentations are priced similarly. However, they are much cheaper: 1 slide = 50% of a page cost.

The main cost-affecting variables are the type of paper, order urgency, and academic level. There are also other factors that may influence the price of your paper: VIP support service, plagiarism report, abstract page, materials used, table of contents, and editor’s proofreading. Even though the number of variables may seem daunting, don’t worry. You don’t have to calculate the price of your paper – our order form will do it for you. Simply enter the requisite information in the form, and it will instantly provide you with a free price quote. In case your writing project is unconventional, reach us via phone, chat or email to get a price estimate. We will quickly assess your academic needs and do our best to meet them.

Let’s go over the details of price-determining factors.

• Type of Paper

Our writing assistance spans across multiple types of papers. In addition to writing from scratch, we also offer proofreading/editing assistance, answer multiple-choice questions, and complete problem-solving assignments.

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The sooner you turn for writing assistance, the more you will accomplish on your budget. To save money, you are encouraged to place orders in advance. That’s being said, we accept help requests with deadlines as short as 3 hours.

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The complexity and style of your paper will impact your writing assistance budget. The most affordable writing help falls into the Undergraduate category. The mid-range is Bachelor, and high-end is Professional (master’s and Ph.D. papers).

If you want to go beyond the standard writing service and request additional features, they will be calculated toward your order’s final price. The extra features are detailed below.

• Preferred Writer

You may want to use this feature if you are a return customer who has enjoyed the assistance of your previous writer. To request their help again, simply specify the writers’ ID number in the order form. In case the writer belongs to the Top or Advanced category, the order price will be higher. Expect a similar price increase for help requests with a deadline of 24 hours or less.

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Single-spaced papers – $9.99 for the first 5 pages and $1 for each additional page.

Double-spaced papers – $9.99 for the first 10 pages and $1 for each additional page.

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Please keep in mind that our special discount offers cannot be combined or applied to orders that cost under 30 USD. We would also like you to note that the VAT is not subject to a refund. Similarly, you cannot get a refund for discounts and extra features (Advanced writer, Top Writer, Plagiarism report, Sources used, VIP support service, Abstract page, Editor’s proofread, Outline and Table of contents).

Loyalty Program and WOWESSAYS™ Coupon Code for Returning Customers

We are always glad to welcome new customers and do our best so that they would order from us again and again. To this end, in addition to high-quality papers and outstanding service, we also offer the Loyalty Program for returning customers. It is an incredibly beneficial opportunity for students who plan on ordering papers from WOWESSAYS™ regularly. With it, you earn up to 15% in cashback-like credits for every dollar you pay. You can then use the accumulated credits to pay for new orders partially or even in full.

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Additional Information

When ordering our professional assistance, expect timely delivery and high-quality papers. However, a failure to send us the materials and information necessary to fulfill your order may result in a delay. For this reason, you are encouraged to provide your writer with the requisite resources in a timely fashion, thereby eliminating the chance of delay occurrence. If this criterion is satisfied, your paper could be delivered even before the pre-agreed-upon deadline, thus providing you with an ample opportunity to request an alteration, if necessary.

It is advisable to submit elaborate writing instructions to help our writes better understand your needs and requirements.

We thoroughly check each paper with advanced plagiarism-detection software before sending it to you. You are guaranteed the delivery of unique academic materials, which means that ordering our help is not only the most affordable option but also the safest one.

Please note that our writing service is prepaid: the deadline countdown starts once you’ve paid for an order in full. Reach our customer support representatives to arrange progressive delivery (payment in installments).

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Gig workers are writing essays for AI to learn from

• Companies are hiring highly educated gig workers to write training content for AI models .
• The shift toward more sophisticated trainers comes as tech giants scramble for new data sources.
• AI could run out of data to learn from by 2026, one research institute has warned. 

As artificial intelligence models run out of data to train themselves on, AI companies are increasingly turning to actual humans to write training content.

For years, companies have used gig workers to help train AI models on simple tasks like photo identification , data annotation, and labelling. But the rapidly advancing technology now requires more advanced people to train it.

Companies such as Scale AI and Surge AI are hiring part-timers with graduate degrees to write essays and creative prompts for the bots to gobble up, The New York Times reported . Scale AI, for example, posted a job last year looking for people with Master's degrees or PhDs, who are fluent in either English, Hindi, or Japanese and have professional writing experience in fields like poetry, journalism, and publishing.

Related stories

Their mission? To help AI bots "become better writers," Scale AI wrote in the posting.

And an army of workers are needed to do this kind of work. Scale AI has as many as tens of thousands of contractors working on its platform at a time, per the Times.

"What really makes the A.I. useful to its users is the human layer of data, and that really needs to be done by smart humans and skilled humans and humans with a particular degree of expertise and a creative bent," Willow Primack, the vice president of data operations at Scale AI, told the New York Times. "We have been focusing on contractors, particularly within North America, as a result."

The shift toward more sophisticated gig trainers comes as tech giants scramble to find new data to train their technology on. That's because the programs learn so incredibly fast that they're already running out of available resources to learn from. The vast trove of online information — everything from scientific papers to news articles to Wikipedia pages — is drying up.

Epoch, an AI research institute, has warned that AI could run out of data by 2026.

So, companies are finding more and more creative ways to make sure their systems never stop learning. Google has considered accessing its customers' data in Google Docs , Sheets, and Slides while Meta even thought about buying publishing house Simon & Schuster to harvest its book collection, Business Insider previously reported.

Watch: Nearly 50,000 tech workers have been laid off — but there's a hack to avoid layoffs

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Viral pic of Taylor Swift and Teresa Giudice at Coachella inspires memes and reactions

Talk about an unlikely pairing.

Taylor Swift and "Real Housewives of New Jersey" star Teresa Giudice posed for a photo at the Coachella music festival over the weekend — and, perhaps unsurprisingly, it sent the internet reeling.

Giudice's husband, Louie Ruelas , posted the snapshot on Instagram, writing, "Two absolute QUEENS, Taylor Swift and my stunning wife @teresagiudice." He added the hashtag  #girlpower and #queens.

In the photo, Giudice sports a hot pink cowboy hat and a mesh cropped sweater over a pink top. Swift, meanwhile, dons a black leather jacket and a baseball hat, worn backwards.

"Best pic i’ve seen come out of coachella," one Instagram user commented.

"This is so iconic," another wrote.

Some Instagram users were curious to know if Swift has ever watched Giudice on "RHONJ."

"This begs the question, is Taylor swift a housewives fan?!" one wrote.

X users also got in on the fun and shared their reactions to the photo.

"I cant believe i woke up to a pic of taylor swift and teresa giudice. someone up there really loves me," one wrote .

Another seemed to reference a lyric from Swift's song "Cruel Summer," commenting , "Teresa Guidice meeting Taylor Swift is a fever dream for me."

Some social media users playfully wondered if Swift knows who Giudice is.

Swift attended the music festival with her boyfriend, Kansas City Chiefs tight end Travis Kelce .

She wore a "New Heights" baseball hat, merchandise from the podcast Kelce hosts with his brother, Jason Kelce.

The couple was seen packing on the PDA and dancing to Swift's song "Karma" at one point during Ice Spice's set.

Chrissy Callahan covers a range of topics for TODAY.com, including fashion, beauty, pop culture and food. In her free time, she enjoys traveling, watching bad reality TV and consuming copious amounts of cookie dough.

• Solar Eclipse 2024

What the World Has Learned From Past Eclipses

C louds scudded over the small volcanic island of Principe, off the western coast of Africa, on the afternoon of May 29, 1919. Arthur Eddington, director of the Cambridge Observatory in the U.K., waited for the Sun to emerge. The remains of a morning thunderstorm could ruin everything.

The island was about to experience the rare and overwhelming sight of a total solar eclipse. For six minutes, the longest eclipse since 1416, the Moon would completely block the face of the Sun, pulling a curtain of darkness over a thin stripe of Earth. Eddington traveled into the eclipse path to try and prove one of the most consequential ideas of his age: Albert Einstein’s new theory of general relativity.

Eddington, a physicist, was one of the few people at the time who understood the theory, which Einstein proposed in 1915. But many other scientists were stymied by the bizarre idea that gravity is not a mutual attraction, but a warping of spacetime. Light itself would be subject to this warping, too. So an eclipse would be the best way to prove whether the theory was true, because with the Sun’s light blocked by the Moon, astronomers would be able to see whether the Sun’s gravity bent the light of distant stars behind it.

Two teams of astronomers boarded ships steaming from Liverpool, England, in March 1919 to watch the eclipse and take the measure of the stars. Eddington and his team went to Principe, and another team led by Frank Dyson of the Greenwich Observatory went to Sobral, Brazil.

Totality, the complete obscuration of the Sun, would be at 2:13 local time in Principe. Moments before the Moon slid in front of the Sun, the clouds finally began breaking up. For a moment, it was totally clear. Eddington and his group hastily captured images of a star cluster found near the Sun that day, called the Hyades, found in the constellation of Taurus. The astronomers were using the best astronomical technology of the time, photographic plates, which are large exposures taken on glass instead of film. Stars appeared on seven of the plates, and solar “prominences,” filaments of gas streaming from the Sun, appeared on others.

Eddington wanted to stay in Principe to measure the Hyades when there was no eclipse, but a ship workers’ strike made him leave early. Later, Eddington and Dyson both compared the glass plates taken during the eclipse to other glass plates captured of the Hyades in a different part of the sky, when there was no eclipse. On the images from Eddington’s and Dyson’s expeditions, the stars were not aligned. The 40-year-old Einstein was right.

“Lights All Askew In the Heavens,” the New York Times proclaimed when the scientific papers were published. The eclipse was the key to the discovery—as so many solar eclipses before and since have illuminated new findings about our universe.

To understand why Eddington and Dyson traveled such distances to watch the eclipse, we need to talk about gravity.

Since at least the days of Isaac Newton, who wrote in 1687, scientists thought gravity was a simple force of mutual attraction. Newton proposed that every object in the universe attracts every other object in the universe, and that the strength of this attraction is related to the size of the objects and the distances among them. This is mostly true, actually, but it’s a little more nuanced than that.

On much larger scales, like among black holes or galaxy clusters, Newtonian gravity falls short. It also can’t accurately account for the movement of large objects that are close together, such as how the orbit of Mercury is affected by its proximity the Sun.

Albert Einstein’s most consequential breakthrough solved these problems. General relativity holds that gravity is not really an invisible force of mutual attraction, but a distortion. Rather than some kind of mutual tug-of-war, large objects like the Sun and other stars respond relative to each other because the space they are in has been altered. Their mass is so great that they bend the fabric of space and time around themselves.

Read More: 10 Surprising Facts About the 2024 Solar Eclipse

This was a weird concept, and many scientists thought Einstein’s ideas and equations were ridiculous. But others thought it sounded reasonable. Einstein and others knew that if the theory was correct, and the fabric of reality is bending around large objects, then light itself would have to follow that bend. The light of a star in the great distance, for instance, would seem to curve around a large object in front of it, nearer to us—like our Sun. But normally, it’s impossible to study stars behind the Sun to measure this effect. Enter an eclipse.

Einstein’s theory gives an equation for how much the Sun’s gravity would displace the images of background stars. Newton’s theory predicts only half that amount of displacement.

Eddington and Dyson measured the Hyades cluster because it contains many stars; the more stars to distort, the better the comparison. Both teams of scientists encountered strange political and natural obstacles in making the discovery, which are chronicled beautifully in the book No Shadow of a Doubt: The 1919 Eclipse That Confirmed Einstein's Theory of Relativity , by the physicist Daniel Kennefick. But the confirmation of Einstein’s ideas was worth it. Eddington said as much in a letter to his mother: “The one good plate that I measured gave a result agreeing with Einstein,” he wrote , “and I think I have got a little confirmation from a second plate.”

The Eddington-Dyson experiments were hardly the first time scientists used eclipses to make profound new discoveries. The idea dates to the beginnings of human civilization.

Careful records of lunar and solar eclipses are one of the greatest legacies of ancient Babylon. Astronomers—or astrologers, really, but the goal was the same—were able to predict both lunar and solar eclipses with impressive accuracy. They worked out what we now call the Saros Cycle, a repeating period of 18 years, 11 days, and 8 hours in which eclipses appear to repeat. One Saros cycle is equal to 223 synodic months, which is the time it takes the Moon to return to the same phase as seen from Earth. They also figured out, though may not have understood it completely, the geometry that enables eclipses to happen.

The path we trace around the Sun is called the ecliptic. Our planet’s axis is tilted with respect to the ecliptic plane, which is why we have seasons, and why the other celestial bodies seem to cross the same general path in our sky.

As the Moon goes around Earth, it, too, crosses the plane of the ecliptic twice in a year. The ascending node is where the Moon moves into the northern ecliptic. The descending node is where the Moon enters the southern ecliptic. When the Moon crosses a node, a total solar eclipse can happen. Ancient astronomers were aware of these points in the sky, and by the apex of Babylonian civilization, they were very good at predicting when eclipses would occur.

Two and a half millennia later, in 2016, astronomers used these same ancient records to measure the change in the rate at which Earth’s rotation is slowing—which is to say, the amount by which are days are lengthening, over thousands of years.

By the middle of the 19 th century, scientific discoveries came at a frenetic pace, and eclipses powered many of them. In October 1868, two astronomers, Pierre Jules César Janssen and Joseph Norman Lockyer, separately measured the colors of sunlight during a total eclipse. Each found evidence of an unknown element, indicating a new discovery: Helium, named for the Greek god of the Sun. In another eclipse in 1869, astronomers found convincing evidence of another new element, which they nicknamed coronium—before learning a few decades later that it was not a new element, but highly ionized iron, indicating that the Sun’s atmosphere is exceptionally, bizarrely hot. This oddity led to the prediction, in the 1950s, of a continual outflow that we now call the solar wind.

And during solar eclipses between 1878 and 1908, astronomers searched in vain for a proposed extra planet within the orbit of Mercury. Provisionally named Vulcan, this planet was thought to exist because Newtonian gravity could not fully describe Mercury’s strange orbit. The matter of the innermost planet’s path was settled, finally, in 1915, when Einstein used general relativity equations to explain it.

Many eclipse expeditions were intended to learn something new, or to prove an idea right—or wrong. But many of these discoveries have major practical effects on us. Understanding the Sun, and why its atmosphere gets so hot, can help us predict solar outbursts that could disrupt the power grid and communications satellites. Understanding gravity, at all scales, allows us to know and to navigate the cosmos.

GPS satellites, for instance, provide accurate measurements down to inches on Earth. Relativity equations account for the effects of the Earth’s gravity and the distances between the satellites and their receivers on the ground. Special relativity holds that the clocks on satellites, which experience weaker gravity, seem to run slower than clocks under the stronger force of gravity on Earth. From the point of view of the satellite, Earth clocks seem to run faster. We can use different satellites in different positions, and different ground stations, to accurately triangulate our positions on Earth down to inches. Without those calculations, GPS satellites would be far less precise.

This year, scientists fanned out across North America and in the skies above it will continue the legacy of eclipse science. Scientists from NASA and several universities and other research institutions will study Earth’s atmosphere; the Sun’s atmosphere; the Sun’s magnetic fields; and the Sun’s atmospheric outbursts, called coronal mass ejections.

When you look up at the Sun and Moon on the eclipse , the Moon’s day — or just observe its shadow darkening the ground beneath the clouds, which seems more likely — think about all the discoveries still yet waiting to happen, just behind the shadow of the Moon.

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NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

Author Interviews

Legendary editor marty baron describes his 'collision of power' with trump and bezos.

New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.

DE&I is being hit — what will that mean for BigLaw?

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Jumpstart your morning with the latest legal news delivered straight to your inbox from The Daily Docket newsletter. Sign up here.

Kate Reder Sheikh is a partner with the associate practice group at Major, Lindsey & Africa where she covers the San Francisco Bay Area and Colorado. She is based in San Francisco and can be reached at [email protected].

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In the fast-changing world of business, Fortune ‘cuts through the noise’

Good morning. It’s been almost a decade since I started writing this daily newsletter, and it will be two more weeks before I stop. So bear with me over the next fortnight as I offer a few final thoughts.

The business world has changed dramatically in the last decade. The technology transformation is well documented elsewhere. But what I’ve found from countless roundtable discussions with CEOs is that conversations purportedly about technology very quickly devolve into conversations about people. How do I lead in this period of unprecedented change? How do I get my team to embrace the transformational potential of technology rather than resist it? How do I push responsibility and decision making to the edge—essential to cope with rapid change—while ensuring my employees are engaged, inspired and aligned with the company’s mission and values as they drive the business forward?

In CEO Daily, and at Fortune more broadly, we have tried to help leaders answer those questions. Our reporting, our storytelling, our benchmarking, and our convening are all intended to serve the same goal: to make business better. How well we succeed is left for others to judge. But I have asked a few CEOs to take a stab at the question: What makes Fortune important and relevant to you in today’s world? I’ll share their responses over the next two weeks. A few to start:

“Fortune is critical to the business world, not just chronicling vast movements, but steering thought leadership and innovation. In an era where disinformation is abundant and wisdom is scarce, Fortune distinguishes itself by not only reporting on the global economic landscape, but by providing the very insights that shape it.”

— Albert Bourla, CEO, Pfizer

“ In a business news environment largely defined by headlines and sound bites, Fortune provides deep insight and sharp perspectives to explain today’s challenges so we can better anticipate tomorrow’s opportunities… [It] cuts through the noise to make sense of what matters in business.”

— Karen Lynch, CEO, CVS Health

“ Business leaders today must be comfortable adapting to uncertainty and rapid change. Fortune is a trusted resource when it comes to navigating that change, with timely insights, rich storytelling, and rigorous rankings to hold company accountable. I admire their commitment to not only report on the state of business, but to make business better for generations to come.”

— Ed Bastian, CEO, Delta Air Lines

More to come. News below.

Alan Murray @alansmurray [email protected]

Exposed foundations

Elon Musk’s tunneling startup, the Boring Company, forced a temporary halt to Las Vegas’s monorail last June after workers exposed the foundations of two support pillars. The issue was quickly resolved, but Boring workers exposed the base of another pillar in October. Fortune has previously reported on unsafe working conditions at the Boring Company’s worksites. Fortune

The end of GE’s leadership academy

GE has sold its Crotonville management training academy just outside of New York City. The company opened the 60-acre campus in 1956, but GE Aerospace CEO Larry Culp now says the campus doesn’t make sense after GE’s split into three separate firms. Other companies, like Boeing and 3M, are hoping to sell their leadership retreats, preferring instead to host training over videoconferencing software or at external hotels. The Wall Street Journal

Apple’s slump

Apple has lost its crown as the globe's top smartphone brand after sales slumped early this year. Samsung was the top seller of smartphones in the first quarter of 2024 with 20.8% market share, according to research firm IDC; Apple had 17.3%, ahead of Chinese smartphone maker Xiaomi's 14.1%. Apple faces fierce domestic competition in China, one of its most important overseas markets, from brands like Huawei and Honor. Reuters

AROUND THE WATERCOOLER

Boeing’s CEO search has a new front-runner—and insiders say it could mean a radical change for the $104 billion ailing planemaker by Shawn Tully

Founder of Toms shoes went on a men’s retreat with other entrepreneurs to combat his loneliness and depression: ‘I lost a lot of my clear meaning and purpose’ by Alexa Mikhail 

The ‘Oracle of Wall Street’ expands on why the ‘crisis of the American male’ will send home prices crashing 30%: Gaming, rampant loneliness, and not enough single women homebuyers by Alena Botros

The steep pay gap between the U.S. and U.K. is real—just look at how much Exxon Mobil and Chevron chiefs make compared with those at Shell and BP by Prarthana Prakash

Commentary: America is the undisputed world leader in quantum computing even though China spends 8x more on the technology–but an own goal could soon erode U.S. dominance by Jungsang Kim and Christopher Monroe

The Great Resignation is effectively over. We’re now in the Great Talent Stagnation, where employers’ biggest concern is the lack of qualified applicants by Jane Thier

T his edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

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Guest Essay

You Don’t Just See a Total Solar Eclipse. You Feel It Completely.

By Ryan Milligan

Dr. Milligan is a senior lecturer in astrophysics at Queen’s University in Belfast, Northern Ireland.

Almost one year ago, in the middle of the night, I drove from my hometown, Belfast, Northern Ireland, to Dublin to catch an early morning flight to Munich. From there I caught another plane to Bangkok, another to Singapore and yet another to Perth in Western Australia. There, I rented a camper van and began a drive of more than 750 miles north to the town of Exmouth on a remote peninsula on the northwest coast of the continent.

This was the only reasonably accessible location on the planet with decent weather prospects from which to view the total solar eclipse on April 20, 2023. The entire event lasted 62 seconds. It was the 10th total solar eclipse I’d traveled to witness.

Even as a professional solar physicist, I find it difficult to convey why eclipse chasers like me go to such extraordinary lengths to witness such a fleeting phenomenon, again and again. I was extra determined to make the pilgrimage last year after I was thwarted by clouds in Chile in December 2020, and I couldn’t afford the eye-watering cost of traveling to Antarctica in 2021. I needed to whet my appetite before embarking on another expedition to see the totality of the April 8 eclipse in Mazatlán, Mexico.

It may sound absurd, but there is no other celestial event that anyone I know would devote so much time and effort to seeing. If you wish to see the northern lights, you can hop on a plane to Iceland or Norway and have a fairly decent chance of seeing them in the winter months. If you are on the nightside of the planet during a lunar eclipse and the skies are clear, you just need to go outside and look up to see it happening. But unless you are fortunate enough to live within or close to the path of totality, witnessing a total solar eclipse will probably require meticulous planning and marshaling time and money to get you to an optimal location and a bit of luck to make sure the weather forecasts you’ve pored over hold true.

Believe me, it is worth the effort.

A total solar eclipse is not something that you see — it’s something that you experience. You can feel the temperature around you begin to drop by as much as 15 degrees over the five to 10 minutes that lead up to the eclipse. The birds and other animals go silent. The light becomes eerie and morphs into a dusky, muted twilight, and you begin to see stark, misplaced shadows abound. A column of darkness in the sky hurtles toward you at over 1,000 miles per hour as the moon’s shadow falls neatly over the sun, turning day into temporary night — nothing like the calming sunset we take for granted every day. Sometimes, a few stars or planets begin to appear faintly in the sky as your eyes get used to the new darkness.

The hairs stand up on the back of your neck and the adrenaline kicks in as your brain tries to make sense of what is going on. But it cannot. It has no other point of reference to compare these sensations to. A total eclipse elicits a unique, visceral, primeval feeling that cannot be evoked by a photograph or a video or a newspaper article, and that can be experienced only within the path of totality when the moon completely obscures the disk of the sun.

And then of course there is the crowning glory: the sun’s corona, the pearly white outer atmosphere of our nearest star that we can otherwise see only using a fleet of dedicated solar-observing spacecraft. It has an ethereal beauty that is challenging to articulate.

For those brief few moments when the corona appears bright in the sky, all the effort made to experience the totality becomes worth it. You want to soak up every second of it and process every feeling, because it is over all too soon. Once the moon’s shadow has passed you feel both exhilarated and deflated because the next opportunity to experience this sensation again could be years away and on the other side of the world. And it is something that you will crave.

There is also, of course, the professional motivation for me to gaze upon the subject of my research with my own eyes. Most other astrophysicists only get to look at exploding stars or distant comets through gargantuan telescopes, where they appear as mere pixels on a computer screen or a squiggle on a graph. It’s easy to get detached from the beauty of astronomy when your job becomes more focused on securing grant funding, teaching, administrative duties and bureaucracy. Eclipse chasing reminds me why I chose this field of work in the first place and reignites my passion — and I want to inspire my students with that same passion.

Each eclipse is different. The shape and structure of the solar corona varies over the course of each solar cycle. The longer the duration of the eclipse, the darker one’s surroundings are likely to seem. And sandwiched between the sun’s “surface” and the corona is the crimson red chromosphere, the layer of the sun’s atmosphere that I have been researching for almost 20 years to understand its relationship to solar flares. In Australia the briefness of totality meant that this region was exceptionally bright and distinguished, and one could even spot some solar prominences (clouds of hydrogen gas suspended above the chromosphere) with the naked eye. That may also be the case on Monday.

People mistakenly think that a partial eclipse is good enough. It is not. When outside the path of totality, the visibility of even 1 percent of the sun’s disk is enough to outshine the entire corona. The buzz around this year’s eclipse through North America has reached a fever pitch not seen since the “Great American Eclipse” of 2017. The duration of totality will be almost twice as long — almost four and a half minutes. (Whether the weather will cooperate is still an open question .)

This is far from the first time I’ve tried to cajole people into experiencing the totality in full. In 2017, I persuaded several of my friends in the United States to join me in Nebraska to enjoy the spectacle without forcing them to traipse halfway across the globe. They later told me that they at first thought I may have been somewhat exaggerating the experience because of my professional bias, but when the eclipse was over, I knew that they finally got it. Their faces were overcome with emotion and they struggled to articulate how they were feeling. Because it wasn’t just about what they had seen — it was about what they had experienced.

Ryan Milligan is a solar physicist at Queen’s University in Belfast, Northern Ireland. He has held research fellowships at NASA and the Science and Technology Facilities Council in Britain and was affiliated with NASA’s Goddard Space Flight Center for over a decade.

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