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CATI - Computer-Aided Telephone Interviewing
CX - Customer Experience
CX Benchmark Studies
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Car Clinics
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Central America
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College Students
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Cosmetics / Beauty Aids
Credit Cards
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Customer Loyalty / Value
Customer Satisfaction
DIY Surveys (do-it-yourself)
Data Analysis
Data Integration
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Data Tabulation
Data Visualization & Dashboards
Defend market share
Defend sales, volume
Digital Media
Digital Media Research
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East Asia & China
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Electronics
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Hispanic / Latino
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Hospitality / Hotels / Resorts
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Insight Culture
International qualitative boutique consultancy specializing in ethnography as well as online and conventional qualitative methods, with a senior team
Why choose Insight Culture
One stop shop for Europe
International senior team
Cross-cultural expertise
Qualitative specialists
Your sparring partners
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Atlanta, Georgia
Geo Strategy Partners
Business-to-Business and Industrial Market Research. The Go-to-Firm for Go-to-Market Strategy. Global scope. Full capabilities.
Why choose Geo Strategy Partners
Exclusively B2B
Industrial Market Experts
Go-to-Market Strategy
Professional M&A Experts
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New York, New York
We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.
Why choose NewtonX
100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting
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London, United Kingdom
Skopos Insight Group (Europe, China ++)
Skopos – Europe's leading business-insights consultancy… Improving customer brand experiences /// Delivering compelling, commercial, stories
Why choose Skopos Insight Group (Europe, China ++)
Global reach
European know-how
Modern & multi-channel
Acknowledged experts
Award-winning
Learn more about Skopos Insight Group (Europe, China ++)
Chicago, Illinois
Fieldwork Network
Our specialties include local and country-wide recruiting, managing and facilitating Mock Juries, Medical / Medical Device, and Global Research.
Why choose Fieldwork Network
Recruit local & national
Expert On-line Platform
Dedicated Proj Mgmt
50 countries & counting!
Over 40 years experience
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White Plains, New York
B2B International
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.
Why choose B2B International
900+ global clients
Conducted 4,000+ studies
Researched 145+ countries
Researched every vertical
13 offices worldwide
Learn more about B2B International
SIS International Research
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
Why choose SIS International Research
Global Coverage
Full Service Capabilities
B2B & Industrial Research
Healthcare Research
Strategy Consulting
Learn more about SIS International Research
Auckland, New Zealand
Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.
Why choose Infotools
Combine data sources
Investigate data quickly
Quality insight reporting
Fantastic 24hr support
33+ years MR experience
Learn more about Infotools
Brighton, United Kingdom
Roots Research
Qual & Quant market research recruitment specialists. We provide: recruitment, interviewing, and transcription services across the UK, Europe and US.
Why choose Roots Research
The best quality sample
All project types covered
Innovative solutions
Proactive approach
Cost-effective
Learn more about Roots Research
We help brand owners and ad agencies understand people and solve marketing challenges.
Why choose The Sound
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
Learn more about The Sound
San Mateo, California
SurveyMonkey
SurveyMonkey is an agile experience management company built for what's next. Learn more at surveymonkey.com
Why choose SurveyMonkey
Agile market research
Purpose built solutions
AI-driven insights
Accurate data & insights
Deep MRx expertise
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Recommended by Clients
Based on 3 ratings
Vision One Research
Award-winning international full-service strategic insight agency offering high-quality consumer and B2B research focusing on brands and innovation
Why choose Vision One Research
ISO 20252 Accredited
Winners: Best UK Agency
International Research
Loved by our Clients
Award Winning Services
Learn more about Vision One Research
1015 Zl Amsterdam, Netherlands
Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide
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Single point of contact
Global research
High quality services
Local knowledge
Extensive experience
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Wilmington , New York
eye square Inc.
A global leader in market research and consumer insights for 24 years that helps marketers better understand real-time digital experiences.
Why choose eye square Inc.
Test Live InContect
Real Human Experience
24 years experience
Smart phone eye tracking
In over 60 countries
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Hampshire, United Kingdom
Promising Outcomes
Expectations-based customer and employee experience insight to enhance mission-critical relationships, drive growth and outflank competitors.
Why choose Promising Outcomes
Actionable insights
Demonstrable results
Reveals loyalty levers
Enthusiastic customers
IP backed by research
Learn more about Promising Outcomes
Pureprofile
Pureprofile is a leading global data and insights organisation with access to over 20 million global panellists.
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Global proprietary panels
9 Global office locations
MRS company partner
All timezones supported
Proprietary SaaS solution
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European Market and Opinion Research Specialist
Set up as IRB Europe, one of the first truly European research consultancies, since the 80s.
Based in Brussels, giving a broad overview of Europe as opposed to view from a large national market.
Mainly specialised in business to business and public sector studies.
A professional ad hoc research agency esp. in B2B and Public sector studies.
Specialised in carefully designed questionnaires and discussion guides, with piloting of all new questionnaires to:
- Ensure respondent understanding of all terms and concepts
- Reduce unnecessary length
- Maintain respondent interest
- Carry out hand checking of different language versions to maintain consistency across markets
- Manually verify data coherence within questionnaires
- Produce clear and to the point tabulations and PPT presentations
- Are highly experienced: over 2000 studies conducted for wide range of clients
Human scale
- Low overheads ->
- Competitive in cost
Wide scope
- Large multi-country quantitative surveys
- In depth qualitative studies
Carrying out field research:
- Directly to: Benelux, France, UK
- Through partners across wider Europe
- Beyond, esp. USA, Canada, Latin America.
We help you make informed business decisions
International b2b market research and insight, 2europe are an award-winning, full-service market research agency which specialises in international b2b market research..
Research is key to improving the likelihood of business success, reducing the risk of making inappropriate business decisions, safeguarding investments and improving competitive positions
Research should always be at the core of decision-making, and we can help you on your journey with our high-quality, robust and informative insights
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- Consumer Research Knowing your customers is arguably the most important step you can make as a marketer. We help you go further to help you optimise your marketing strategies.
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- Qualitative Research Our team of exceptional qualitative researchers offer online groups, depths in the UK and across the globe. Talk to the Qual team today.
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Strategic Insight Agency
Business, Consumer & Social Market Research Consultants
Big Decisions Made Easy UK London Research Companies
Vision One is a specialist market research agency and three-time winner of The Drum’s Best Market Research Agency .
We make your decision-making simple and easy! Our qualitative and quantitative research expertise has helped over 600 UK and international organisations make better decisions. So, if you are looking to launch new products , grow your brand , measure customer satisfaction, and track marketing performance then you have come to the right place.
Rated 9.4 out of 10 by UK research buyers, our research expertise is backed up by a proven track record and a team who will support you every step of the way.
We are committed to the highest quality standards and proud to be one of the select market research companies worldwide to be ISO 20252:2012 internationally accredited.
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Three-time Winners of the Drum’s
Best Market Research Agency
Our areas of expertise.
Offering both qualitative focus groups and depth interviews and quantitative survey research for smaller clients right up to largest international market research studies, we understand that you want quick, cost-effective and precisely tailored solutions.
Human Understanding
We help you to understand your customers better – whether to segment and profile, or to gain a deeper understanding of their needs and decision-making processes.
Brand & Communications
We help you improve your business, branding and marketing communications. Our expertise, tools & services include brand development, brand tracking, advertising & messaging.
NPD, Product & Pricing
We help ensure your new products are a success. Our extensive toolkit and expertise covers idea generation, concept and product testing and pricing.
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“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.” (The Perfume Shop)
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Best Market Research Companies London (UK)
With 20 years experience, Vision One is a strategic insight agency working with leading UK and International brands. Our specialist marketing and business expertise can help you build and track brand awareness, improve customer satisfaction and develop your products and services. We are also one of the UK’s top London research companies.
Our team and network of international market research consultants are dedicated to helping you improve your marketing communications, increase sales and improve your overall business performance. Gathering and interpreting business information is highly specialised, requiring innovative skills and ground-breaking methods that reveal deeper insights.
Vision One is the perfect choice if you are looking for a leading, top market research agency in Europe and EMEA. All our projects are led, from start to finish, by our experienced Directors. As a member of the UK Market Research Society (MRS), you will find us in their market research agency directory, alongside other specialist strategic insight agencies and brand research experts. Alternative market research agency lists include The Research Buyers Guide , AQR, IQCS and ESOMAR . We are also part of key supplier groups such as Greenbook and The Drum.
Market Research London
Unlike many other global market research companies and consultancies, we are unique in that we have offices in Central London (Camden), Birmingham and in the North West (Liverpool) and a network of international research partners across the globe offering local support wherever you are.
Our qualitative and quantitative research and insight expertise stretches across various business sectors and industries. In particular, our industry expertise is extensive. It includes advertising and PR agencies, financial services, food and drink, packaging research, FMCG, housing, local government, manufacturing and brands, retail and shopping, service providers and associations.
Vision One’s business-to-business market research (B2B) experience is extensive. We work with small businesses (SMEs), social and health (NHS), local and central government, housing and charities.
Award-winning Vision One is among the leading market research agencies in London (United Kingdom) and winners of The Drum’s Best Market Research Agency 2020 and 2021, so it is no exaggeration to say that we are one of the best. Over the last four years, our satisfaction level has been 99%.
Strategic Research Insights
During economic downturns, many businesses make the mistake of cutting back on their marketing and product development budgets. But this is the ideal time for grabbing market share from your competitors.
Many firms also tend to place too much emphasis on understanding their existing and most loyal customers. However, time and time again, our experience has shown that some of the best and most actionable insights are often gleaned by engaging with less loyal and committed customers.
As one of the UK’s leading qualitative research companies, our methods are innovative, pioneering, rigorous and creative – providing deeper understanding and game-changing, detailed insights. Along with other top survey market research agencies, we also use the most advanced analytical and statistical techniques available, enabling us to get to the heart of your business problem.
Research Company Services
As one of the best focus group companies and qualitative research agencies, we offer UK-wide and London focus groups, moderators and depth interviews. Our quantitative surveying methods provide statistically robust findings, including telephone and online market research survey services using the latest survey technology. To us, it’s about delivering something unique and meaningful with unparalleled levels of insight. That’s why every project is bespoke and tailored to our client’s needs.
Global Research Specialising in multi-country and international market research , we cover all major territories and countries globally with both Global B2B and International B2C markets.
Our specialist consumer and business insight consultancy services also include advertising and awareness tracking, business and B2B research, brand health, Brand Love and brand tracking research and customer satisfaction research (cSat). We also help marketing agencies and brand owners develop and improve their packaging design through our packaging research services.
Other insight services also include concept testing, product testing and new product development. In addition, we also work with companies of all sizes, from start-ups and SMEs to large international brands.
Research Coverage
Finally, in addition to our nearby research offices in London, which are in Camden in Central London, we also have local branches in Birmingham, Liverpool and Leeds, ensuring we can provide national and international market research locally across the UK. So why not drop us a line if you are looking for the best quantitative or qualitative market research consultants in London? Our consumer and business market research company services also cover the whole of Great Britain. In addition, our market research company office also covers South East England and Home counties. This also includes businesses in Berkshire, Buckinghamshire, Kent, Hampshire, Surrey and Sussex.
Most of all, thank you for exploring our Vision One market research company website, and we hope to hear from you soon.
Best regards, Tony Lewis CEO & Founder Vision One Market Research London (UK)
Market Research – UK Directory
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Market Research in Europe
- Home > Our Experience > International Market Research > Market Research in Europe
Europe contains approximately 11% of the world’s population, yet its economic activities are considerable, accounting for around a third of the world’s GDP. Accordingly, there is similarly bouyant activity in conducting market research in Europe.
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Are you looking to enter Europe, grow your existing business there, or explore the exciting opportunities available?
Our expertise in Europe
Over 180 Fortune 500 companies are headquartered in Europe and five of the world’s 10 largest economies are located on the continent, while the European Economic Area is the largest trading bloc in the world.
A region of huge diversity, the European Union alone comprises 28 nation states, with 24 official languages between them. Even within the European Monetary Union, over 10 different currencies are used.
Our approach
B2B International is highly experienced in conducting market research in Europe. We have the most extensive European market research experience of any business to business research agency, spanning almost every major industrial vertical. We work with industrial and business to business clients throughout Europe, including some of the world’s biggest companies in Germany, France, The Netherlands and the UK. In the last year alone, we conducted primary research in 24 different countries, the vast majority of this in local language.
Our services
While the majority of B2B International’s multi-lingual telephone fieldwork capability is coordinated from our office in Manchester, UK, we also have a network of experienced researchers based on the ground in every major European nation for when face-to-face or qualitative research is needed.
Online sources of sample are increasingly important across the world, and this is particularly so in Europe. Although some parts of Europe are well-served by high quality b2b panels, we also have an in-depth knowledge of where more traditional, offline research approaches will work best.
A high proportion of B2B International’s executive staff and research analysts are also multi-lingual, enabling us to make effective use of secondary sources of data that are required for desk research activities.
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European Research
IDC’s European market research, data and industry expertise will help you plan everything, from making a specific technology purchase to implementing a digital transformation strategy
We have what you need
Achieving your goals and driving your business performance is our priority. We're committed to providing the right information for every stage of your journey. Regardless of where you are in your technology road map, IDC has the European research you need, based on real data and a rigorous research methodology.
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Fastest growing market research markets in Europe 2022
Fastest growing market research markets in europe in 2022.
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State of grocery Europe 2023: Living with and responding to uncertainty
The State of Grocery Retail Europe 2023: Living with and responding to uncertainty
In 2022, European grocery was characterized by unprecedented inflation and increasing consumer price sensitivity. Consumers traded down, and grocers experienced substantial cost pressure. The impact of the COVID-19 pandemic on the sector had largely concluded by the end of the year.
About the authors
This article is a collaborative effort by Christel Delberghe and Anton Delbarre of EuroCommerce, Richard Herbert of Europanel, and Franck Laizet , Daniel Läubli , Rickard Vallöf , and Thomas Rüdiger Smith , representing views of McKinsey’s Retail practice.
In the second half of 2023, we expect European grocery to start recovering. Key trends that will shape the sector this year include a gradual normalization of price and volume, a search for cheaper food, continued margin and cost pressure, a race for economies of scale, profitable online growth, retail media expansion, accelerated technology deployment, and intensified collaboration of grocers with their suppliers to drive sustainability.
Did anyone say inflation?
Inflation was the leading topic on the minds of consumers, grocery retailers, and suppliers throughout 2022. General inflation in the European Union increased from 2.9 percent in 2021 to 9.2 percent in 2022, reaching a peak of 11.5 percent in October. Food inflation was even higher—in some countries, as much as twice as high as general inflation. Household economy experienced a significant pressure as expenses increased much faster than disposable income. 1 Disposable income based on Oxford Economics data. In response, many consumers traded down.
Overall grocery sales in Europe 2 Includes Belgium, Czech Republic, France, Germany, Italy, Netherlands, Poland, Portugal, Spain, Sweden, and the United Kingdom. grew by 2.9 percent in 2022 compared with 2021. This growth was the result of 10.7 percent higher prices, a decrease of 3.6 percent in volume sold, and a downtrading effect of 3.6 percent (Exhibit 1). This implies total grocery volume at 2.3 percent above 2019 levels, with significant variations among countries (see “ Food and grocery market KPIs ”).
Across Europe, consumer downtrading has led to substantial growth for private labels. Compared with 2021, the value share of private labels increased by 1.9 percentage points. However, only 0.8 percentage points of this increase can be explained by same-store downtrading. The remaining part is caused by faster-than-average price increases for private-label goods (0.8 percentage points) and above-average growth of the discount channel, which has a higher private-label share (0.3 percentage points). 3 Based on Europanel data.
Discounters gained 1.4 percent in market share in Europe relative to 2021. This was largely driven by a combination of aggressive footprint growth in recent years, recovery from the pandemic-related sales dip, price inflation faster than market average and an increase in price sensitivity in the market. Discounters grew at the expense of all other channels: traditional trade declined by 0.8 percentage points, hypermarkets by 0.2, online by 0.3, and supermarkets by 0.1. Online penetration mostly stagnated in 2022, except for the United Kingdom and Sweden, where it declined by about one percentage point. 4 See Food and grocery market KPIs.
About this research
The State of Grocery report is an annual global publication covering three continents, with dedicated reports for Asia, Europe, and North America. This year’s report, Living with and responding to uncertainty: The State of Grocery Retail 2023: Europe , is a continuation of a partnership between McKinsey & Company and EuroCommerce, designed to provide executives with a comprehensive view of the market and future trends. In preparing the report, we surveyed more than 12,000 consumers and around 50 grocery executives across Europe. We interviewed three industry thought leaders and pioneers. We combined EuroCommerce’s policy and sector knowledge with McKinsey’s global expertise and analytical rigor. We hope this report will offer new insights and perspectives that will help grocers living with and respond to uncertainty.
Because of cost inflation, lower volumes, and more price-sensitive customers, the margins of many European grocery retailers came under substantial pressure. Between 2019 and 2022, the average margin of European grocers decreased by three percentage points, our analysis shows. The EBITDA margin decreased by one percentage point, while the EBIT margin stagnated.
2023: Are we out of the woods?
Consumer confidence is returning as inflation eases, although it is still below prepandemic levels. According to most forecasts, inflation in Europe will continue to abate over the course of 2023. Consumer confidence in the EU has been rising for five consecutive months; the level measured in February 2023 (–20.6, compared with –29.8 in September 2022) was the highest since the beginning of the war in Ukraine. That said, consumer confidence is still lower than it was in January 2022, before the war in Ukraine (–10.9) and much lower than it was in January 2019, before the pandemic (–5.9).
Grocery CEOs also remain cautious. According to our survey of 47 European grocery CEOs, 44 percent expect 2023 to be worse than 2022, and 33 percent think it will be as challenging as 2022. Only 23 percent believe 2023 will bring an improvement in market conditions (Exhibit 2). Respondents agree that the key themes for 2023 are rising costs and margin pressure, downtrading, and an increased focus on private labels.
Drawing on our consumer research (Exhibit 3), CEO survey (Exhibit 4), and market analysis, we identified eight trends (Exhibit 5) that we believe will shape the grocery landscape in 2023 and beyond. Some of these themes represent an acceleration of trends we outlined in last year’s report, while others are new and will likely prompt grocery executives to reassess and adapt their existing strategies.
The eight trends
1. gradual normalization of price and volume.
We expect the first quarter of 2023 to be the turning point after which volume stays relatively stable and inflation gradually normalizes.
In 2022, we saw retail volumes decline across Europe by 3.6 percent compared with 2021. However, most of this drop in volume happened in the second quarter of 2022 because of fading effects associated with the COVID-19 pandemic. In the second half of 2022, volume stayed mostly stable compared with the previous quarters. 5 See Food and grocery market KPIs.
We therefore expect that volume will remain stable or slightly decline through 2023 versus the fourth quarter of 2022 run-rate levels, with lower volumes in the first quarter of 2023 than in the first quarter of 2022. Starting in the second quarter of 2023, we expect volume development to be flat or only slightly negative relative to 2022. This would result in a volume decline of 1 to 2 percent for the full year compared with the previous year (Exhibit 6).
While general inflation declined at the beginning of 2023, food inflation was still rising. However, food commodity prices have passed their peak and decreased significantly in the first quarter of 2023. 6 “Agriculture price index,” updated March 31, 2023. At the time of writing, the global agriculture price index was 12.8 percent below its April 2022 peak. Also, the household energy price index decreased by 8.3 percent in February 2023 compared with January 2023, taking the index 23.9 percent below its October 2022 peak. According to our analysis of historic data, food retail prices adjust to changes in commodity prices with a time lag of about six to twelve months. We therefore expect food inflation to slow down significantly in the second half of 2023.
Back to all trends ∧
2. A focus on cheaper food through private labels and discounters
Saving money on food remains a top priority for both high- and low-income consumers in 2023.
All income groups were trading down in 2022, and the difference between income groups diminished. At the beginning of 2022, respondents to our consumer survey who said they wanted to save money on food represented predominantly low-income households. Now, this intent can be observed across income brackets (Exhibit 7). The share of private labels increased across Europe by 1.9 percentage points on average, and the market share of discounters increased by 1.4 percentage points (see “ Food and grocery market KPIs ”).
In 2023, consumers plan to trade down further. According to our survey, 53 percent of consumers say they want to save more money on food, and 36 percent want to buy more private labels than they did in 2022. Consumers also plan to spend less on premium, healthy, and sustainable products to make ends meet. That said, healthy eating remains a key concern for consumers. Depending on the income group, 24 to 37 percent of consumers intend to focus on healthy eating in 2023.
Even if market conditions improve, consumers might continue buying private labels and shopping with discounters. Consumers are highly satisfied with private-label products, with 84 percent of respondents saying the quality of private labels is similar to or better than the quality of branded products. The average consumer is also quite satisfied with discounters. Our survey shows that the weighted average customer satisfaction score in Europe was 14 points higher for discounters than for other formats in early 2023. As a result, we expect that some consumers will not switch back from discounters to supermarkets. As the pressure on household budgets eases, supermarket operators may want to sharpen or upgrade their value propositions to lure target customers back into their stores. In 2022, we saw a strong correlation between market share development and the attractiveness of a grocery retailer’s private labels as perceived by consumers. We expect this to stay true in 2023.
3. Continued margin and cost pressure
The profitability of grocers was hit hard in 2022, and the pressure on margins, cash flows, and the cost of capital is likely to stay high in 2023.
Margins decreased for both grocery retailers and food processors (consumer-packaged-goods companies) between 2019 and 2022. The EBITDA margins of grocery retailers decreased by 1.0 percentage point, while the EBITDA margins of food processors decreased by 0.8 points (Exhibit 8).
We expect cost and margin pressure for grocery retailers to remain high at least in the first half of 2023 because salaries are likely to grow and many cost increases have not yet reached grocery retailers. According to our CEO survey, dealing with cost and margin pressure is a top 2023 priority for 88 percent of grocery leaders. While energy and many food producer prices peaked in the third quarter of 2022, it will take time for these increases to affect food processor prices and ultimately reach consumer prices set by grocery retailers. In addition, if governments were to introduce new regulation to limit retail prices, this would put further pressure on the margins of grocery retailers.
At the same time, the level of required investments for grocery retailers is increasing, putting additional pressure on the industry. Between now and 2030, the industry needs cumulative additional investments of €70 billion to €125 billion to drive sustainability, digitalization, IT improvements, and automation—an increase of 25 to 50 percent relative to current levels. 7 Transforming the EU retail & wholesale sector , a joint report from McKinsey and EuroCommerce, October 2022. Margin pressure and the increasing cost of capital will make it harder for grocery retailers to finance these investments. The weighted average cost of capital has increased from 2.6 percent in 2021 to 6.7 percent in 2022 because of higher interest rates. This makes it more expensive for grocers to borrow money or raise new capital. 8 “Cost of equity and capital (Europe),” Damodaran Online, January 5, 2023; “Cost of equity and capital (Europe),” Damodaran Online, January 5, 2022.
4. A race for economies of scale
Structural measures to achieve synergies and economies of scale are likely to intensify as smaller grocery retailers are disproportionately affected by current market developments.
The current environment has placed significant demands on grocery retailers to manage cost. Scale has long been a benefit in the market. For example, bringing large volumes to the table in negotiations with leading brands can lower the cost burden substantially. Similarly, investments in technology and sustainability are easier to absorb if they can be spread and leveraged across a large network of stores. In a situation characterized by increasing price sensitivity, margin pressure, and substantial investment needs, the value of scale will further increase.
In 2023, we foresee an accelerating race for economies of scale. Larger players may pursue more intense M&A strategies or seek to form broader partnerships—strategies that have often proved valuable in times of turmoil. In contrast, smaller players are likely to explore alternative ways of achieving scale, such as through bundle purchasing, joining franchising networks, and forming partnerships for joint investments. Some indications of this trend were already apparent in the second half of 2022. For example, Rewe has announced that it will invest €5 billion by 2025 to expand its footprint in Europe through targeted investments and smaller acquisitions. Ahold Delhaize took on the Jan Linders chain as an Albert Hejin franchisee. Aldi North announced that it will exit the Danish market, while Coop Denmark is merging formats to capture synergies. The Scandinavian purchasing group Coop is teaming up with the French retailer Carrefour to make French, Italian, and Spanish private-label products available in the Nordics.
5. The quest for profitable online growth
After a period of postpandemic stagnation, we expect that e-grocery will return to moderate growth and that players will maintain a strong focus on profitability. Incumbents will face increasing pressure from pure players. Meal delivery will likely overtake e-grocery in terms of market size.
E-grocery penetration stagnated in 2022, but we expect it to return to a long-term growth trajectory going forward. Most EU countries have retained the growth they have seen during the COVID-19 pandemic.
Increasingly, consumers consider online and offline as independent channels with different value propositions. In the United Kingdom, for example, according to our Consumer survey, around 75% of customers shop online sometimes or always with a different banner than offline. Consumers choose the best offline offer and best online offer for respective journeys, and this requires retailers to ensure a strong offer per channel.
Some pure players, such as Rohlik, have already reached profitability and raised additional capital despite the challenging investor environment (see “ Clearing away the barriers ”). In contrast, quick-commerce players (instant grocery) might face another difficult year as economics and investor sentiment remain challenging. In the long run, we still see a market for instant grocery in Europe, but with higher price points than mainstream online supermarkets.
I believe online can be more profitable than offline, as long as you don’t try to be all things to all people. Tomáš Čupr, Group CEO, Rohlik Group
The market for meal delivery looks more promising. Meal delivery continues to grow more quickly than e-grocery (Exhibit 9). If the growth trajectory continues, meal delivery will overtake e-grocery in terms of market size in the next two to three years. Given the higher margins of meal delivery, the potential profitability of this market is also attractive.
Reaching profitability in e-grocery is a challenge, but we see an increasing number of players either reaching a break-even point or on a clear path to achieve it in the next year or two.
6. Retail media as a core profit center
Across Europe, top players are either launching or expanding their retail media businesses, which are likely to become a substantial EBIT driver for the grocery industry.
The emergence of retail media (RM) as the third wave of digital advertising puts grocery players in a favorable position to provide targeted advertising opportunities and helps boost their profitability. RM is highly attractive to advertisers because it allows for much more granular targeting than other forms of advertising. In addition, it allows advertisers to measure the return on ad spending (ROAS) much more accurately at the product level by using the retailer’s sales and website data. In the United States, RM sales make up to 10 percent of online food sales and yield EBIT margins exceeding 50 percent.
While RM is not a new phenomenon, there is a lot of growth potential yet to be captured in Europe. In 2022, the European RM market was worth about €10 billion, less than one-quarter of the value of the US market. 9 In 2022, the US retail media market reached $41 billion and about 12 percent of total media spending, while Europe reached €10 billion and about 7 percent, respectively. Total media spend based on Statista data. The European market is expected to grow to about €21 billion in 2025. 10 Daniel Knapp, “Retail media – megatrend for the next digital decade?,” IAB Europe, May 25, 2022. According to a McKinsey survey, 90 percent of CPG advertisers plan to increase their spending on RM in the next 12 months (Exhibit 10), compared with a cross-industry average of about 60 percent. This spending will mostly add to existing CPG spend allocated to grocers. To take advantage of this trend, 18 of the 30 largest European grocers have already launched or started to develop their RM businesses.
Looking forward, RM is likely to become a must-have for European grocers. Leaders are already scaling up their ecosystems beyond the core offering. For example, Carrefour has entered a partnership with Publicis and Citrus Ads to monetize joint capabilities and provide an RM platform for smaller grocery retailers (“RM as a service”). Ahold Delhaize has declared that it will buy stakes in the adtech platform Adhese. Tesco and Sainsbury’s have announced TV network deals to leverage their data for tailored TV advertising.
7. Systematic scaling of automation and technology
Technology remains an important driver of value creation for the industry, but it will require €40 billion in additional investments by 2030. Generative AI is emerging as a potential next frontier.
The automation of warehouses and stores continues to accelerate. In 2023, the EU-27 automation market for retail was worth €2.5 billion. It is expected to grow at an annual rate of 13 percent in the coming years, reaching about €6 billion in 2030. Grocery retailers increasingly automate their warehouses fully, including through automated picking and depalletizing. Automation is expected to be one of the largest investment categories required to enable the digital transformation of grocery in Europe. Cumulatively, the investment need will total about €18 billion by 2030 across the European grocery retail industry.
At the same time, IT modernization is becoming a key enabler of the technological transformation of grocery retail, and it puts a strain on investment budgets. IT modernization includes the migration of older legacy systems that are no longer supported to new systems, the acceleration of IT development to keep up with pure players, cloud computing, omnichannel implementation, and the adoption of new analytical tools. These efforts will cost grocery retailers up to €19 billion cumulatively by 2030. 11 Transforming the EU retail & wholesale sector , McKinsey, October 2022. However, IT modernization also offers a massive opportunity for value creation if it is set up and conducted as a true business transformation.
Advanced analytics is becoming more mature, and it is increasingly part of the DNA of grocery retailers. We see more grocers moving beyond exploring and testing to building core capabilities for executing high-impact use cases. The EBIT margins of grocers can be improved by about one percentage point with analytics applications that were ready to deploy at the time of writing. About 80 percent of this potential is linked to ten use cases, including pricing, store-specific SKU selection, and supply chain planning.
Looking ahead, generative AI (GenAI) has the potential to unlock new value pools (Exhibit 11). The most promising examples of GenAI applications are expected to be in marketing (for example, creating personalized creative content and messages) and customer interaction (for instance, enhancing conversational chatbots and virtual assistants).
8. Supplier collaboration to solve for sustainability
The importance of sustainability continues to increase for grocers, despite the current dip in consumer demand. While the investments required to reduce Scope 1 and 2 emissions are substantial, the necessary actions are clear. In contrast, Scope 3 requires further understanding.
Defining scope emissions
Scope 1—direct emissions generated by an organization
Scope 2—emissions generated by production of purchased energy
Scope 3—indirect emissions from up and down the value chain
Regardless of the current dip in consumer demand for sustainable products, the decarbonization of grocery is picking up speed, driven by the European Green Deal, the expectations of investors, and a shift to green debt financing. The number of retailers with operations in Europe that have set science-based targets for decarbonization increased from 56 in 2021 to 110 in 2022. Among grocery retailers, this number increased from 22 in 2021 to 36 in 2022. 12 “Companies taking action,” Science Based Targets, accessed April 5, 2023.
Retailers have a clear understanding of the initiatives that are required to address Scope 1 and 2 emissions. More than 60 percent of greenhouse-gas emissions in Scope 1 and 2 can be abated in a way that saves cost and yields a positive net present value (NPV)—for example, investing in more energy-efficient freezers. However, these initiatives require substantial capital expenditures that could total €25 billion to €65 billion by 2030 across the European grocery retail industry. 13 Transforming the EU retail & wholesale sector , McKinsey, October 2022.
Since Scope 1 and 2 emissions represent only 7 percent of all emissions associated with retail (Exhibit 12), engaging suppliers and consumers to reduce Scope 3 emissions will be crucial to reach net zero. Meat and dairy production should take priority, as these categories represent half of all Scope 3 grocery emissions. 14 Bartosz Jesse, Alessa Perotti, and Daniel Roos, “ Decarbonizing grocery ,” McKinsey, July 22, 2022.
To move the needle on Scope 3, retailers are starting to establish joint initiatives with their suppliers. For example, Carrefour has engaged suppliers to commit to reducing their CO 2 emissions by 20 megatons by 2030. Tesco has partnered with a bank to offer preferential borrowing rates to suppliers that disclose carbon data. Programs for consumer engagement are also emerging. For example, Kesko has launched an app through which consumers can set and monitor climate targets for their shopping baskets.
Implications for grocers
The current environment is challenging, but it offers opportunities to grocers that act boldly. According to our research, companies that took decisive action during the global financial crisis of 2007–08 performed better throughout the crisis and experienced higher growth once the crisis was over than those that did not. On average, these outperformers reduced their costs more aggressively than competitors during the crisis, which gave them the capacity to invest in growth opportunities. They also divested nonperforming parts of their business (for example, certain formats) more systematically than their peers. Once the crisis was winding down, these companies were among the first and the most determined to make investments and acquisitions in attractive growth segments. Looking ahead, we see three strategic priorities for grocery retailers that will help them emerge stronger from the current period of disruption and uncertainty.
Strengthening private-label assortments and capabilities
A stronger private-label capability will help retailers remain attractive while consumers are trading down and during the subsequent recovery period. Our experience shows that a broader and more attractive private-label offering in the lower-priced part of the assortment shows the highest correlation with market share gains in the current market environment. To succeed, grocery retailers might want to take inspiration from the mindset and practices of leading CPG companies in the way they manage their private-label offerings. Additionally, they should consider building a design-to-win approach that revolves around key consumer needs and global trends such as value, health, and sustainability. To claim their fair share of growth during a potential recovery period in the second half of the year, retailers should also start thinking about innovations in the premium part of their assortment.
A strong private-label design capability will also help to differentiate the assortment offering.
Creating room for investments by acting boldly on profitability
To tackle cost and margin pressure effectively, grocers need to manage operational expenditure tightly. To create the necessary fact base for data-driven supplier negotiations and price setting, grocery retailers will want to examine how the prices for ingredients and other supplier costs (such as energy) are changing and seek to understand how this should be reflected in the purchase price of each product. Taking a cross-functional view of supply chain costs and looking at them end to end from supplier to store can unlock further opportunities to increase efficiency. In parallel, grocery retailers should seek to boost the productivity of capital expenditure—for example, by challenging infrastructure investments and reviewing store footprints. Another important lever to free up funds for investments in future growth is to identify and divest parts of the business (for instance, store formats, channels, or categories) that do not yield enough profit and do not support the company’s strategic objectives. Moreover, grocery retailers will want to accelerate their online ventures’ path to breakeven. For example, they could tailor the online value proposition more to online customer needs, invest in supply chain automatization, and tap into high-margin adjacent opportunities such as retail media and meal delivery.
Investing in future growth
While the two strategic priorities above represent areas of immediate focus for most grocery retailers, it is equally important to look further ahead and invest in future growth drivers such as analytics, sustainability, and e-grocery.
- Moving from analytics exploration to implementation. To unlock the full potential of analytics, grocers need to shift gears from exploring and testing use cases to building the required capabilities for implementing them at scale and embedding them into their daily processes. In our experience, 80 percent of the value from implementing analytics comes from ten use cases, so companies should focus their management attention on these.
- Collaborating across the value chain to reduce emissions. The required reduction in Scope 1 and 2 emissions is often NPV-positive and should therefore be implemented as soon as possible. 15 Bartosz Jesse, Alessa Perotti, and Daniel Roos, “ Decarbonizing grocery ,” McKinsey, July 22, 2022. But net zero can only be achieved by collaborating across the value chain. Grocery retailers have an essential role to play in helping suppliers and consumers navigate the reduction of Scope 3 emissions, especially in high-emission categories such as meat and dairy. Generally, grocers should ensure that sustainable alternatives are available on their shelves and create transparency for consumers.
- Gearing up for future e-grocery growth. While online shopping did not grow in 2022 and is still losing money on average, we believe it will reach profitability within the next two to three years and at least double by 2030. Investing in e-grocery now, and possibly also in meal delivery, might enable grocery retailers to overtake organizations that are currently reducing their investments.
Christel Delberghe is director general of EuroCommerce, where Anton Delbarre is chief economist. Richard Herbert is global insight director at Europanel. Franck Laizet is a senior partner in McKinsey’s Paris office, Daniel Läubli is a senior partner in the Zurich office, Rickard Vallöf is a partner in the Gothenburg office, and Thomas Rüdiger Smith is a partner in the Copenhagen office.
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Home • Reports & Analysis • Top Companies in Water: Financial Signals and Market Trends, Q1 2024
Top Companies in Water: Financial Signals and Market Trends, Q1 2024
Water markets worldwide are undergoing a transformation, with several factors influencing critical inputs. Company financial reports and presentations indicate that inflation, climate change, conflicts in Europe and the Middle East, and a range of geopolitical and economic shifts are driving this change.
Bluefield Research’s team of water experts supports clients with ongoing quarterly analysis of identifiable trends and market signals in the financial reports (e.g., 10-K, 10-Q), investor calls, and presentations of publicly traded companies holding positions in water, wastewater, and stormwater for the municipal and industrial sectors.
In Q4 2023, 33 of the 50 top public companies reported quarterly earnings growth compared to Q4 2022. The Network & Distribution segment (one of the six segments tracked in the quarter) reversed its recent declines and posted an average revenue growth of 0.43%. However, it remains the slowest-growing segment due to the continued deceleration of new construction and residential end markets.
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- The most notable news in the IOU segment is the announcement made by Eversource to sell its Aquarion Water Company
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- Xylem, Tetra Tech, and Energy Recovery reported significant quarterly revenue gains of 40.6%, 37.3%, and 35.2%, respectively
- Q4 2023 featured notable transactions: Stantec acquired 1,150-person engineering firm Morrison Hershfield; FCC Group’s Aqualia entered the U.S. water market by acquiring Municipal District Services; and Rotoplas acquired Mexico’s HiTech Irrigation
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As an experienced specialist facade contractor, Mimsa and their group companies today has its headquarters and factory in Istanbul, office and a second factory in Moscow, office and a workshop in London (since 2016) and have expanded with an office in New York (in 2018).
This year share of exports accounts for more than 80% of the total work done. Our ability to adopt ourselves to International Standards & Building Regulations and working together with our clients to satisfy their highest requirements, have given us this opportunity. An example of this was our recently achieved “Secured by Design” Accreditation for the UK Market.
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Industry news
19 Oct 2018
LLC PP Gofrokombinat orders EVOL
Giovanni Bettini, Sales Director for MHI Europe , has confirmed the company has received an order for an EVOL 115 flexo folder gluer from LLC Pavlovo-Posadskiy Gofrokombinat (PP Gofrokombinat), a privately owned corrugated manufacturer based in Pavlovskiy Posad, near Moscow. The machine will be installed at the company’s new factory, which should be completed by May 2019.
PP Gofrokombinat, which was founded less than a decade ago, has grown considerably over the last few years and is now producing over 23 million sqm of board per month. “Our target is to reach 45 million sqm per month, once we open the new facility,” states Alexander Kushnir, Owner of the company. “The first stage of the development of the greenfield site will be completed in the spring of 2019, offering us 34,000 sqm of manufacturing space. We decided to choose the EVOL 115 because it is a reliable, high speed machine that produces excellent quality corrugated boxes. The EVOL has a great reputation and we are looking forward to commissioning the machine in 2019.”
“This will be the fourth EVOL running in Russia,” confirms Anna Salamandra, Business Development Director, MHI Russia LLC. “We are delighted to be working with LLC PP Gofrokombinat and look forward to building a strong relationship with them as they grow their business over the coming years.”
“We have been most satisfied with the way in which the Russian market has accepted the EVOL casemaker,” concludes Bettini. “Although this will be the fourth, this will be the first 115 model for the Russian market. We are happy to be working with LLC PP Gofrokombinat for the supply of this machine. The faith they have placed in us is testament to the quality and output of the machine. We have hired a new service engineer and created a store of critical parts in Russia, to build a service support system. We have also assigned a service engineer from our European headquarters in continuous effort to improve customer satisfaction.”
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Latest articles, us adults are spending more time with digital video and less time with traditional tv, kids remember seeing ads on youtube over streaming, tiktok, exclusive: instagram's nano-influencers outperform—as do tiktok’s upper echelon of creators, where and how gen alpha consumes content: from youtube to netflix to roblox, a slight increase in minutes per day with media, thanks to another boost for digital, deals, expansion plans, and celebrities ads help retailers top our ‘unofficial’ march ranking of interesting retailers, social media users trust brands over influencers on finance, apparel, skincare, deep discounting, mcommerce remain keys to holiday season success, cash-back rewards drive consumers to open new credit cards, starbucks saying goodbye to global cmo role is part of a larger trend, about emarketer, here are the top 50 biggest european banks in 2023.
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- HSBC is the largest bank in Europe based on assets, with a balance sheet total of €2,597 billion.
- The UK has three banks in the top 10 largest banks in Europe, according to S&P Global Market Intelligence.
- Do you work in the Banking industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven researc h.
For large banks, the balance sheet total is still a crucial indicator of how well a bank is doing—particularly amid the ongoing pandemic and resulting financial crisis.
With last year’s edition of the 50 largest European banks published by S&P Global Market Intelligence, released in April 2022, we get a good indication of each bank’s volume in terms of lending (i.e. mortgages, business loans) and assets.
With its total assets amounting to €2,597 billion, HSBC comes out on top as the largest in Europe by asset, followed by BNP Paribas and Crédit Agricole.
Like what you’re reading? Click here to learn more about Insider Intelligence’s leading Financial Services research .
Here are the 50 Largest Banks in Europe (2022):
- HSBC Holdings PLC, UK – €2597.14 billion
- BNP Paribas SA, France – €2554.20 billion
- Crédit Agricole Group, France – €2,351.61 billion
- Barclays PLC, UK – €1,648.16 billion
- Banco Santander SA, Spain – €1,595.84 billion
- Groupe BPCE, France – €1516.02 billion
- Société Générale SA, France – €1,464.45 billion
- Deutsche Bank AG, Germany – €1,323.99 billion
- Intesa Sanpaolo SpA, Italy – €1,069.00 billion
- Lloyds Banking Group PLC, UK – €1,055.52 billion
- Crédit Mutuel Group, France – €1,021.33 billion
- UBS Group AG, Switzerland – €982.34 billion
- ING Groep NV, Netherlands – €951.29 billion
- NatWest Group PLC, UK – €931.06 billion
- UniCredit SpA, Italy – €916.67 billion
- La Banque Postale SA – France – €722.31 billion
- Credit Suisse Group AG, Switzerland – €729.04 billion
- Standard Chartered PLC, UK – €727.90 billion
- Banco Bilbao Vizcaya Argentaria SA, Spain – €719.45 billion
- CaixaBank SA, Spain – €680.04 billion
- Rabobank, Netherlands – €639.58 billion
- DZ Bank AG, Germany – €627.27 billion
- Nordea Bank AbP, Finland – €570.35 billion
- Danske Bank AS, Denmark – €529.35 billion
- Sberbank of Russia, Russia – €482.37 billion
- Commerzbank AG, Germany – €471.96 billion
- ABN AMRO Bank NV, Netherlands – €399.11 billion
- KBC Group NV, Belgium – €345.34 billion
- Nationwide Building Society, UK – €332.52 billion
- Svenska Handelsbanken AB, Sweden – €325.46 billion
- Skandinaviska Enskilda Banken AB, Sweden – €321.32 billion
- Erste Group Bank AG, Austria – €308.52 billion
- DNB Bank ASA, Norway – €301.57 billion
- Landesbank Baden-Württemberg, Germany – €282.34 billion
- Raiffelsen Gruppe Switzerland, Switzerland – €274.41 billion
- Swedbank Ab, Sweden – €267.48 billion
- Bayerische Landesbank, Germany – €266.55 billion
- Banco de Sabadell SA, Spain – €251.95 billion
- VTB Bank PJSC, Russia – €244.42 billion
- Nykredit AS, Denmark – €225.07 billion
- BFA Tenedora de Acciones SAU, Spain – €206.50 billion
- Banco BPM SpA, Italy – €200.49 billion
- Belfius Bank SA, Belgium – €192.15 billion
- Raiffelsen Bank International AG, Austria – €188.51 billion
- Zürcher Kantonalbank, Switzerland – €185.30 billion
- OP Financial Group, Finland – €174.11 billion
- BPER Banca SpA, Italy – €158.66 billion
- Bank of Ireland Group PLC, Ireland – €155.27 billion
- Banca Monte del Paschi di Siena SpA, Italy – €137.87 billion
- AIB Group PLC, Ireland – €127.88 billion
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Home • Our offices • Market research in Europe – our capabilities
Market research in Europe – our capabilities .
From Amsterdam to Zagreb, we are the go-to market research agency in Europe
We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.
Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.
We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call centre prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.
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We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
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We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
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We partner with brands to develop winning products, from concept development right through to pricing research.
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We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
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We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
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Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
European market research – FAQs
Which european countries do you serve.
As one of the leading market research companies in Europe, we can conduct market research in every country in Europe. We regularly help clients understand core European markets including Spain, France, Germany and Italy, but over the years, we’ve conducted research in every corner of the continent. We’ve interviewed tree surgeons in Poland, spoken to beauticians in Lithuania and explored the needs of vets in Norway.
What European languages to do you speak?
We’re proud of the international nature of our team. Between us, we speak over 15 European languages. We find having native speakers in house to be a valuable asset as it means we can ensure cultural nuances are accounted at every stage of the project – from questionnaire design to analysis.
Do you conduct fieldwork yourselves across different European markets?
Thanks to our multi-lingual team and in-house call centre, we can carry out qualitative and quantitative interviews ourselves across a wide range of different European markets. This means our team are as close as they can be to your target audience and the emerging insights, helping to identify market trends.
When you’re conducting multi-market studies, how do you maintain consistencies in approach?
We regularly help clients with projects across multiple European markets, all centrally managed and controlled from our UK office. This means we can run consistent briefings for all moderators and collate progress. We acknowledge the rich nuances of each market and how vital it is not to generalise for your brand, visiting every market to add a contextual layer to the findings where possible. What’s more, we are committed to ensuring data quality and integrity across markets, having achieved the ISO 20252 accreditation.
Do you have experience with consumers and B2B audiences?
We can help you reach both consumers and B2B audiences – and often both together within the same project. Our UK call centre have a wealth of experience spanning senior stakeholders through to rural farmers and understand the intricacies of tailoring the research to each audience type.
What methodologies do you offer companies looking to conduct market research in Europe?
We offer a broad range of quantitative and qualitative methodologies spanning online and offline approaches. That’s everything from focus groups and expert interviews to online communities and online surveys. All of our team are dualists, meaning that their skills span qualitative and quantitative approaches. Because of this we’re able to work as one core team, meaning that no insights are lost. Beyond our standard toolkit, we are always looking for the next big thing in market research. We’ve used augmented reality to test new pack concepts, virtual reality to optimise shopping environments and piloted the use of blockchain technology in market research.
We’ve helped clients solve some of their toughest business challenges through European market research
Our work in this area helps clients answer critical questions such as:
- Which European markets represent the best growth opportunity for my brand?
- How should I adapt my product or service to ensure it’s a hit with consumers in my key target market?
- How should I price our offering to set it up for success in Europe?
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Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Discovering future growth opportunities for Treatwell
An extensive programme of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.
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We bring this to bear to design the very best approach to meet your objectives.
Other regions we operate in
Market research in China – our capabilities
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Pharma Stocks: 5 Biggest Companies in 2024
March 26, 2024 — 04:15 pm EDT
Written by Meagen Seatter for Investing News Network ->
The pharmaceutical industry is a major player in the overall life science sector, responsible for developing and manufacturing the majority of prescription drugs.
Companies in this space are constantly researching and creating innovative treatments for various medical conditions. In recent years, there has been a particular focus on developing new treatments for diabetes, weight loss and cancer.
With the pharmaceutical sector projected to reach a staggering US$1.6 trillion in total revenue by 2028, there is an opportunity for investors to gain exposure to the growth potential of this industry while also benefiting from the diversification and stability provided by established companies.
With that in mind, the Investing News Network has compiled a list of the five biggest drug companies by market cap. Data for this article was compiled using TradingView's stock screener on March 25, 2024.
1. Eli Lilly and Company (NYSE:LLY)
Market cap: US$733.89 billion
Founded in 1876, Eli Lilly and Company employs approximately 10,000 individuals for research and development in seven countries and has products marketed in 110 countries, including therapies for diabetes, cancer, immune system diseases and a wide range of mental health conditions. The company also has drugs in development for various medical conditions, such as skin ailments, cancers, Crohn's disease, diabetes, obesity and Alzheimer's disease.
On March 5, Eli Lilly announced it would be presenting preclinical data for agents targeting Nectin-4, KRAS G12D and BRM (SMARCA2), which are proteins and mutations connected to cancer development and progression, at the annual American Association for Cancer Research meeting in San Diego on April 8.
On March 8, the company said it was expecting the US Food and Drug Administration (FDA) to hold a meeting to discuss the safety and efficacy of its Alzheimer's disease drug, donanemab, pushing back its expected approval date beyond Q1. The drug completed its Phase 3 trial in May 2023, with test results showing "significant" slowing of cognitive and functional decline for people with early symptoms of the disease. At the time of this writing, a date for the meeting had not been set by the FDA. The company's Q1 2024 earnings call is scheduled for April 30 .
2. Novo Nordisk (NYSE:NVO)
Market cap: US$585 billion
Novo Nordisk has demonstrated a commitment to addressing various health conditions, such as type I and II diabetes, obesity, hemophilia and growth disorders, by marketing therapies in 170 countries. The company's main product is the diabetes drug Ozempic, which is also marketed for obesity under the name Wegovy.
In addition to innovative drug treatments, the company has developed an app-supported, less invasive way for diabetics to monitor and record their insulin levels with the NovoPen6 and NovoPen Echo Plus.
Novo Nordisk has a working partnership with Microsoft (NYSE: MSFT ) through which it uses the tech giant's artificial intelligence (AI), cloud and computational services to facilitate the discovery of new drugs and treatments. The firm also recently announced it will work with AI heavyweight NVIDIA (NASDAQ: NVDA ) to build the Danish Center for AI Innovation, which will host a NVIDIA supercomputer and will run on 100 percent renewable energy.
On March 7, Novo Nordisk presented Phase 1 data for amycretin, an obesity treatment that targets both GLP-1 and amylin receptors, and gave update on its blockbuster drug Wegovy, which only targets GLP-1 receptors. Interim results from the early stages of Phase 2 trials, which are ongoing, were also revealed . According to the company, volunteers taking amycretin have lost up to 13.1 percent of their body weight after 12 weeks, compared to 6 percent seen in patients taking Wegovy.
3. Johnson & Johnson (NYSE:JNJ)
Market cap: US$374.4 billion
Johnson & Johnson operates on a massive scale and encompasses various segments through its subsidiaries. Its primary pharmaceutical subsidiary is Janssen Pharmaceuticals, which focuses on cardiovascular disease and metabolism, infectious diseases and vaccines, neuroscience, oncology, immunology and pulmonary hypertension.
Following positive data from a Phase III study, the company submitted its drug Darzalex Faspro to the FDA for approval on January 30, and later to the European Medicines Agency on March 4.
Darzalex Faspro is a treatment for newly diagnosed multiple myeloma in patients who are eligible to receive a transplant. At the time of this writing, the drug had not been approved by either regulator.
Johnson & Johnson recently completed the acquisition of a clinical-stage biopharmaceutical company called Ambrx Biopharma in a deal worth US$2 billion. According to a press release issued by the company, the acquisition will allow Johnson & Johnson to further develop antibody-drug conjugates, expanding its offering of targeted oncology therapies.
4. Merck & Company (NYSE:MRK)
Market cap: US$316.68 billion
Merck & Company has an extensive portfolio of products, including treatments for conditions such as diabetes and cancer, as well as vaccines for a variety of diseases.
Merck has a robust research and development pipeline , with over 80 programs currently in Phase II trials, over 30 in Phase III trials and more than 10 under review. The company is actively pursuing treatments for a range of conditions, including HIV, Ebola, hepatitis C, cardio-metabolic disease and antibiotic-resistant infections.
On March 13, Merck revealed plans to develop a new version of its human papillomavirus (HPV) vaccine Gardasil; it will be a multi-valent vaccine that will protect against more strains of HPV. The company also plans to run a separate trial to evaluate the results of a single dose of Gardasil 9, its current vaccine, compared to the previous three dose regimen. Merck intends to begin the two trials in the fourth quarter of 2024.
5. AbbVie (NYSE:ABBV)
Market cap: US$315.37 billion
AbbVie is a global biopharmaceutical company that discovers and delivers innovative medicines and solutions to address complex health issues. The company has identified five areas of focus where it believes it can make a significant impact in improving treatments for patients: immunology, oncology, neuroscience, eye care and aesthetics.
Its biggest performer was Humira, a therapy for autoimmune conditions such as rheumatoid arthritis and Crohn's disease, but its exclusivity ended in 2023 and biosimilars have now entered the market .
On February 28, AbbVie announced a strategic partnership with OSE Immunotherapeutics (LSE: 0RAD ,EPA:OSE), a clinical-stage immunotherapy company, to develop a monoclonal antibody to treat chronic and severe inflammation.
"This collaboration underscores our commitment to expanding our immunology portfolio with the ultimate goal of improving the standard of care for patients living with inflammatory diseases globally," said Jonathon Sedgwick, PhD, senior vice president and global head of discovery research at AbbVie.
The firm cemented that point with the March 25 news that it has entered a definitive agreement to acquire Landos Biopharma (NASDAQ: LABP ), a clinical-stage biopharma company that develops oral therapeutics for autoimmune diseases.
FAQs for pharmaceutical stocks
what does the pharmaceutical industry do.
The pharmaceutical industry encompasses a variety of companies that have different — although sometimes overlapping — roles to play. The most famous players are the "Big Pharma" companies. These giants often have a variety of subsidiaries, large pipelines and many products in their portfolios.
There are also smaller pharma R&D companies, which sometimes get acquired by larger firms if their work seems promising. Companies in these categories research, develop and bring to market drugs aimed at filling unmet needs, or helping people who are resistant to pre-existing treatments.
Once patents run out on prescription drugs, generic drug manufacturers create much cheaper generic versions. Wholesale companies also play a large role in the pharma sector. According to Common Wealth Fund, wholesalers have four areas through which they affect drug buying and distribution: "setting generic drug prices, leveraging list price increases, competing in specialty drug distribution, and mitigating or exacerbating drug shortages."
What is the big pharma business model?
Big Pharma companies have a fairly consistent business model. Often, the company's R&D team will slowly develop a new drug through many stages of testing to prove the drug's efficacy, safety and necessity.
If all trials are completed successfully, the company will apply to government organizations such as the FDA, which must approve the drug before it can be mass produced, marketed and sold. Companies can skip a number of these steps by acquiring smaller companies, or through in-licensing, which results in two companies sharing the burden of a drug's development through to commercialization. However, it's worth noting that large pharma companies have many drugs in their pipelines at any given time, and many don't make it to approval.
Once a drug is approved by the relevant health organization, it can be marketed and prescribed. Because patents expire after 20 years, companies lobby and advertise to try to get as many sales as possible during that window.
Who are the "Big 3" in pharma?
The "Big 3" in pharma refers to the three largest wholesalers: AmerisourceBergen (NYSE: ABC ), Cardinal Health (NYSE: CAH ) and McKesson (NYSE: MCK ). Collectively, those three companies account for over 92 percent of wholesale prescription drug distribution in the US.
Which country is number one in the pharma industry?
The US is the top pharmaceutical country, with five of the top 10 pharma companies by revenue headquartered in the nation. The country is also in the lead when it comes to consumer spending on pharmaceuticals — this is due to the high cost of brand-name drugs. Aside from that, the US is the top country globally for R&D spending — companies that are part of PhRMA, a trade group that represents US biopharmaceutical companies, spent US$100.84 billion on R&D in 2022 out of a total of US$244 billion spent by pharmaceutical companies globally that year.
What are the problems in the pharmaceutical industry?
One of the largest problems with the pharmaceutical industry, particularly in the US, is the high cost of treatments. According to a study looking at American prescription drug spending between 2016 and 2021, prescription drug prices were 2.5 times the cost on average of prices in similar high-income nations.
In early 2023, US President Joe Biden signed the Inflation Reduction Act (IRA) into law intending to reduce healthcare costs and improve access to medications for patients; however, it may present new challenges and opportunities for pharmaceutical companies as they adapt to the evolving regulatory and market landscape.
Critics have argued that the IRA could negatively impact drug development and innovation due to additional regulatory hurdles and increased operational costs, potentially reducing the incentive to invest in R&D. Additionally, the IRA requires drug companies to pay rebates to Medicare if they raise the price of drugs faster than inflation. If the industry can't adjust its prices in response to market conditions, it could deter investment in new drug development.
What is the future of pharmaceuticals?
Pharmaceutical companies will have to adapt to changing times. The world is shifting, with economic woes, geopolitical disruptions and supply chain concerns affecting nearly every sector. Innovation continues to accelerate as well, and the medical landscape has changed in the wake of COVID-19. Additionally, the US government is making moves to address the astronomical prices of prescription medicine as the industry comes under more scrutiny.
For a look at what is else is effecting the market, read our 2024 Pharma Market Forecast .
Are pharmaceutical stocks risky?
While established players like the Big Pharma and wholesale companies discussed above should be relatively consistent, small companies are make-or-break depending on whether their drugs are successful. This means that investors could see much higher returns compared to large companies, but run the risk of taking massive losses in the case of failure.
This is an updated version of an article originally published by the Investing News Network in 2016.
Don’t forget to follow @INN_LifeScience for real-time updates!
Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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