case study on advertising in india

CASE STUDIES

Highlighting, our efforts, [ case studies ], our best case studies: complex use cases of marketing agency in india, the success story of a top advertising agency in india unfolds through a series of best digital marketing agency case studies, showcasing complex use cases that illustrate our expertise in navigating the dynamic marketing landscape . collaborating with clients like coocaa india, the himalaya group, shopclues, moxie labs pvt. ltd., etc, we have consistently delivered remarkable results . our strategic digital marketing, brand enhancement, e-commerce optimisation, and innovative campaigns have led to heightened brand awareness, sales growth, enhanced customer retention, and increased market recognition. uni square concepts is a trusted partner for clients with diverse objectives and potential ..

CLIENT: THE HIMALAYA GROUP

This complex use case of marketing agency in India is of The Himalaya Group, a leading real estate company in India. The Himalaya Group has successfully delivered several group housing projects, spanning over 2.1 million sq. ft. in total. Some of the renowned projects delivered by them include Himalaya Tower, Himalaya Legend and Himalaya Tanishq. Their ongoing Mega Group Housing Project in Delhi NCR, Himalaya Pride has commenced the process of delivering possession, with two towers already delivered. Being one of the complex use cases of a marketing agency in India, it focuses on how we were able to make The Himalaya Group stand on top in their digital marketing strategy among all other competing real estate projects. The company was able to thrive with the leads obtained by them through our efforts.

CLIENT: Elcon Alloys pvt. ltd.

Elcon Alloys Private Limited is a leading manufacturer of Aluminium and Zinc alloys. This success story of the top advertising agency in India highlights our partnership with Elcon Alloys to enhance their corporate image. We meticulously designed impactful brochures, presentations, visiting cards, and a captivating corporate film. Our creative approach showcased the company’s technical expertise and commitment to excellence. The cohesive visual identity we crafted conveyed reliability, innovation, and quality. The marketing collateral contributed to increased brand visibility, client engagement, and industry recognition. This case study exemplifies our agency’s ability to translate technical prowess into compelling visual narratives, fostering a positive perception and market differentiation for Elcon Alloys.

CLIENT: Reboard

Our advertising agency collaborated with Reboard, a cutting-edge interactive board company, revolutionizing education and business landscapes. Uni Square Concepts worked on a legion of projects for Reboard. We crafted a comprehensive visual identity for the company, from designing the logo to creating branding materials including brochures, presentations, visiting cards, corporate film, and website, everything was done by our in-house team. Our holistic marketing approach resulted in heightened brand awareness and positioned the company as a pioneer in the integration of technology for transformative education and business solutions. This success story of the top advertising agency in India exemplifies our agency’s proficiency in shaping futuristic brand narratives.

CLIENT: Anglo schools international services (ASIS)

This complex use case of a marketing agency in India is of Anglo Schools International Services (ASIS), one of the prominent companies providing study abroad consultancy. With a presence in different countries, Uni Square Concepts managed its end-to-end branding. We crafted a comprehensive suite of branding materials, including brochures, presentations, visiting cards, corporate films, and logos for ASIS and other brands under its umbrella. By strategically designing visually appealing and informative assets, we effectively communicated ASIS’s global education services. This case study exemplifies our ability to translate the essence of a study abroad consultancy into compelling visuals, contributing to ASIS’s success in the competitive education industry.

CLIENT: VS Astrologers & Healers

This complex use case of a marketing agency in India is of VS Astrologers and Healers, a renowned brand in astrology and healing services. This case study highlights our fruitful collaboration with VS Astrologers and Healers for audio and digital marketing. Uni Square Concepts successfully produced a captivating radio jingle and executed a targeted social media marketing campaign for VS Astrologers. By blending creativity with strategic outreach, the campaign amplified VS Astrologers’ online presence and attracted a diverse audience seeking astrological and healing services. This case study exemplifies our ability to harness the power of both traditional and digital mediums to effectively promote unique services, contributing to VS Astrologers’ brand recognition and client engagement.

CLIENT: COOCAA INDIA

Coocaa is an international television brand head-quartered in China. This case study is a complex use case of our marketing agency in India. Coocaa is a globally recognized television brand and they claim to be the largest TV brand in South East Asia. This success story of our top advertising agency in India highlights the story of the ad film campaign that we produced for Coocaa India to promote their newly launched offer for the Indian customers. The ad films were to be used across various media, including social media and influencers. We created three ad films for Coocaa India along with two different versions for the second ad film and a live stream video for the announcement of results. Right from conceptualizing the idea and scripting, to executing the production and post-production, everything was managed by us.

CLIENT: We R Stupid

We R Stupid is one of the leading fitness channels in India that provides research-based fitness videos. This complex use case of a marketing agency highlights our collaboration with a prominent fitness company to revamp its brand identity. We have crafted dynamic logos, eye-catching posters, engaging intro videos, responsive websites etc. Our strategic approach aligned with the fitness brand’s ethos. The new visual elements elevated the company’s image and also attracted a broader audience. The website’s user-friendly design enhanced the overall brand experience, resulting in increased online engagement and a positive impact on We R Stupid’s market presence. This successful case study highlights our agency’s proficiency in creating compelling and cohesive multimedia campaigns.

CLIENT: SHOPCLUES

ShopClues is an online marketplace owned by Clues Network Pvt. Ltd. It is located in Gurugram, India. This case study is a complex use case of our marketing agency in India. This success story of our top advertising agency in India highlights the story of the jingle that we had created for ShopClues on their 8th Anniversary. ShopClues, as one of the top online marketplace, wanted to do something unconventional for their 8th anniversary. Uni Square Concepts helped in developing the an impactful theme song for their anniversary. Right from conceptualizing the idea and scripting, to tune development according to the genre, everything was managed by Uni Square Concepts. This case study also delves into how we successfully overcame challenges to make the jingle truly appealing.

CLIENT: TVS Motor company

This complex use case of a marketing agency in India is of TVS Motor Company, one of the largest 2-wheeler companies in the world. This case study highlights the elaborate process of crafting a compelling brochure. Focused on showcasing TVS’s cutting-edge products, the brochure emphasizes sleek design, advanced technology, and a commitment to sustainability. Uni Square Concepts has strategically blended vivid visuals with concise content, effectively communicating the brand’s values and product features. Through this collaboration, TVS Motor Company captivated its target audience and drove brand awareness. This success story of the top advertising agency in India exemplifies the successful integration of creative marketing strategies to elevate the brand’s image and market presence.

CLIENT: UNICOSMOS

Unicosmos is a school for expat children for classes from Toddlers to Grade XII located in Gurugram (Delhi NCR). The key business objective of our client is to offer an unique educational experience with ultra-modern facilities keeping the safety of the children on high priority. They have a state of the Art IT & Security controlled school campus. In order to ensure that the students coming from different countries stay connected to their roots and culture, the client has designed a unique program to incorporate experienced international staff along with international food for students. Until the point of allocation of this project to us, the client had been conducting business through non digital assets. Our team has been instrumental in creating a path-breaking multilingual website for Unicosmos. The complex use case of marketing agency in India, elaborates upon the role of Uni Square Concepts in maneuvering through the challenges and making the project a success story of a top advertising agency in India.

CLIENT: MOXIE LABS PVT. LTD.

Moxie is a one-stop app for all health care needs. It is a unified platform that connects Patients, Families, Labs, Pharmacies, etc. It offers a built-in support system for low or no network conditions. The platform is accessible as a website or an app. The first of its kind patient relationship management platform in India, Moxie has carved a niche for itself in the healthcare domain. This complex use case of marketing agency in India focuses on the strategic marketing efforts and on time advertising consultancy provided by us that helped Moxie scale to new heights. It highlights the innovative marketing strategies implemented by us successfully for Moxie, making it one of the best traditional and digital marketing agency case studies. Through our partnership, we have not only contributed to their success but have also demonstrated the effectiveness of innovative marketing strategies in a complex and competitive industry. It serves as a testament to our ability to drive growth and visibility for our clients.

CLIENT: GOALS AND POTENTIALS

Goals and Potentials is a renowned brand in India for life coaching, designed for a one-on-one set up as well as for the corporate environment. The client provides counseling services for different age groups through workshops, classrooms, and online services. The duo, Prithvi Raj Bijlani, and Gunjan Bijlani initiated Goals and Potentials. They provide life coaching and counseling services to people with a motive to help them shape up their lives. Uni Square Concepts has been instrumental in creating the share of goodwill that Goals and Potentials now enjoys. Right from setting up their website to executing their online marketing, our team has been with G&P throughout. This case (considered among the best digital marketing agency case studies) addresses on how we were able to successfully tackle the complex challenges that arose in the process of making the brand: Goals and Potentials. Every element of this complex use case of a marketing agency has been discussed in detail.

UNI SQUARE CONCEPTS

The following success story of top advertising agency in India, is a detailed account of the birth and growth of Uni Square Concepts, an up-and-coming advertising agency. The study presents the complex use case of our Marketing Agency in India. It also highlights the role of the founder in this growth, thus, illustrating the importance of good leadership and the different facets of the experiences and learning of a startup. This is one of the best digital marketing agency case studies. It aims to present the journey of our organization, in as much of its entirety as is possible and also to do justice to a story of immense hard work and willpower.

• Strategy Planning
• Campaign Execution
• Innovative Campaigns
• Advertising Consultancy
• TV Commercials
• Corporate Films
• Multimedia Presentations
• Theme Songs & Radio Jingles
• Voice Overs and Narrations
• Logos & Brand Identity
• Website Designing
• Brochures & Catalogues
• Print Ads & Hoardings
• Flyers & Pamphlets
• Event Boosters
• Copy Writing
• Company Profile Content
• Articles & Blogs
• Website Content
• Names & Taglines
• SEO Friendly Content
• Social Media Marketing
• Search Engine Optimisation
• Search Engine Marketing
• Lead Generation
• Overseas Consultancy
• Knowledge Process
• Payment Processing
• The Himalaya Group
• Elcon Alloys Pvt. Ltd.
• Anglo Schools (ASIS)
• Astrologers & Healers
• Coocaa India
• We R Stupid
• TVS Motor Company
• Moxie Labs Pvt. Ltd.
• Goals and Potentials
• Uni Square Concepts
• Corporate Films Produced
• Logo Stings
• Youtube Videos
• Ad Films, Jingle & Songs
• Social Media Videos
• Testimonial Videos
• Behind The Scenes
• Miscellaneous Videos
• Social Media
• Management Exec.
• Digital Marketing Exec.
• Business Development Exec.
• Customer Relationship Exec.
• Senior Content Writer
• Content Writer
• Senior Graphic Designer
• Graphic Designer
• HR & Admin Manager
• Client Servicing Manager
• Videography & Editing
• Freelance Opportunities
• The Unparalleled Roadmap
• Book Official Website

Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From

Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?

Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.

Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.

Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.

Therefore, in this post, professional writers from  SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.

Here we go!

Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?

In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World

Food India .

https://www.youtube.com/watch?v=S_y6G6OpEoY

The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.

India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.

Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.

For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.     

• 4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners
• 3000+ posts created across social media platforms and 4000+ registrations via the website
• 100+ million impressions through social media
• Dominated India’s twitter-sphere through 8 successful trending activations
• 100 times growth in Twitter followers – from 1400 to 150k during the campaign
• $20 Billion Worth MoUs signed
• #ReduceFoodWastage (Impression generated: 51000000 )
• #NoWasteOnMyPlate (Impression generated: 2,0326,113 )
• #WarOnFoodWaste ( Impression generated: 47988450 )

Case Study 2: Make My Trip Hashtag Campaign  #DilHaiHindustani

Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.

The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.

They came up with the   #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.

Case Study 3: Amazon India The Great Indian Freedom Sale

When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.

The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.

Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.

Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’

Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.

It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.

KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.

When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.

It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.

Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.

Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!

Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.

• KFC was featured by Social Baker as among the top 5 socially devoted brands.
• The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
• KFC was placed among the five fastest-growing social media brands in India.

Case Study 5: Tata Sky’s Campaign – Transferkar Family

Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.

Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.

This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .

This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.

The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.

Case Study 6: Paper Boat’s #FloatABoat campaign on social media

Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.

As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.

They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.

However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .

As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat  and following their social media pages.

Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.

The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.

Case Study 7: Nivea India’s ‘Mom’s Touch

This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.

The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.

Case Study 8: KKR – IPL Team’s Digital Marketing Strategy

Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars –  Shahrukh Khan.

KKR team has the most engagement with its fans and followers due to its digital marketing case studies.  During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.

For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.

Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.

They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.

Results of the campaign:

• The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.
• On Twitter, KKR is the most engaging IPL team.
• KKR became the most followed IPL team on Instagram with more than 466K followers.
• It has also gained traffic to its Pinterest page and Google Plus profile.
• Customized & personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned into 10 million cricket followers and impacted on and off the KKR team.

Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy

The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.

Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.

The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.

Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy

The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.

Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.

To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.

Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.

Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign

https://www.youtube.com/watch?v=2S6XJOieKtY

The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.

The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.

Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021

This conversation leaked all over the social media channels and news channels to stand out from the crowd.

Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.

Case Study 12: BookMyShow Digital Marketing Strategy 

The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below

• Entertainment-Lovers
• Geographic restrictions notwithstanding
• Social Setups via social media platforms

These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.

Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.

Case Study 13: Sony BRAVIA’s Digital Marketing Strategy 

https://www.youtube.com/watch?v=ihOU74JbKtY

The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.

The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.

After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.

Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.

1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021

Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.

Case Study 14:  Zandu Ultra Power Balm Digital Marketing Strategy 

The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”

The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.

The results of the campaign were very effective with the sales

• 7.7 Lacs Reach
• 2.3 Lacs Engagement
• The users were Continous commenting on all the routes used in the campaign.

Case Study 15: Cultbike.fit Digital Marketing Strategy 

The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.

The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.

Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.

To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.

Added new followers around with a growth of 106% on Facebook and 205% on Instagram.

Case Study 16: Reliance Jio Digital Marketing Strategy 

The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio  video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.

How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.

Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021

The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.

Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio

Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the  total reach of the campaign was up to the 954k+

Case Study 17: Aditya Birla Digital Marketing Strategy

The case study of Aditya Birla started on behalf of  World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.

Here, you will see how Aditya  Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.

the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.

The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.

Case Study 18: Streax Digital Marketing Strategy

Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.

The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.

The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.

The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.

The Streax earned a reach of over 36 million users and 15 million consumers in India.

Case Study 19: Hershey Digital Marketing Strategy

The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.

Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.

Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.

Case Study 20: Adidas Digital Marketing Strategy

Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.

The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.

Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.

Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.

This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.

Case Study 21: Rage Coffee Digital Marketing Strategy

Case Study 22: Plum Digital Marketing Strategy

Case Study 23: Swiggy Desi Masala Digital Marketing Strategy

Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021

Case Study 24: Rasna Digital Marketing Strategy

Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.

The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.

The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.

Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.

This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.

Case Study 25: Burger King India Digital Marketing Strategy

Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.

Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.

Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.

The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.

Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.

There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.

Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.

Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.

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Great information about different digital marketing strategies fro big brands in india .

Thanks Rakesh for appreciating. Keep Reading!

rahul nishad

your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….

Sure Rahul, we will definitely share strategies centric posts. Soon!

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Please note you do not have access to teaching notes, measuring dynamic effects of advertising: a case study in india.

Journal of Indian Business Research

ISSN : 1755-4195

Article publication date: 17 August 2012

The purpose of this study is to estimate the relative contributions of individual marketing mix variables to sales as well as short‐term and long‐term effects of advertising in India.

Design/methodology/approach

Time‐series data on sales and marketing mix variables have been collected for two brands. Two double‐log regression modes have been fitted on data to estimate the relative contribution of each effort as well as to isolate the amount of sales due to advertising only. In addition, a log‐linear partial‐adjustment model has been fitted on adjusted sales and advertising data to estimate both short‐term and long‐term effects of advertising.

Results reveal that all the marketing mix variables have significant relative contributions to sales in both the cases. It is also found that advertising does have significant short‐term and long‐term effects on adjusted sales for both the brands.

Practical implications

Findings provide a deep insight in dynamic perspective of advertising that make them eminently suitable in the process of allocation of budget to achieve both the short‐term and long‐term goals of advertising.

Originality/value

This research made a notable contribution to the literature due to lack of quantitative modeling works on marketing data reported in the field of advertising in India.

• Contribution
• Advertising

Baidya, M. , Maity, B. and Ghose, K. (2012), "Measuring dynamic effects of advertising: a case study in India", Journal of Indian Business Research , Vol. 4 No. 3, pp. 158-169. https://doi.org/10.1108/17554191211252671

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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Inspiring Case Studies of D2C Brands in India Boosting ROI with Integrated Advertising and Data Science

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In the rapidly evolving landscape of Direct-to-Consumer (D2C) brands, effective advertising strategies and data-driven decision-making have become essential for sustainable growth and increased Return on Investment (ROI).

This blog explores real-life case studies of D2C brands in India that have successfully integrated Amazon Marketing Services (AMS), Google Ads, Facebook Catalog, and Google Shopping Advertising while harnessing the power of data science. Join us as we dive into these inspiring examples and uncover the secrets behind their remarkable achievements.

Table of Contents:

Understanding Integrated Advertising and Data Science in D2C

Case Study 1: Brand X - Leveraging AMS and Google Ads to Optimize Ad Spend

Case Study 2: Brand Y - Harnessing Facebook Catalog and Targeted Ads for Enhanced Conversions

Case Study 3: Brand Z - Utilizing Google Shopping Advertising and Data Science for ROI Maximization

Key Takeaways: Lessons Learned from Successful D2C Brands

Conclusion: Empower Your D2C Brand with Integrated Advertising and Data Science

Understanding Integrated Advertising and Data Science in D2C:

Integrated advertising refers to the strategic utilization of various advertising platforms, such as AMS, Google Ads, Facebook Catalog, and Google Shopping Advertising, to reach and engage the target audience at different stages of the customer journey.

Simultaneously, data science plays a pivotal role in analyzing consumer behavior, optimizing ad campaigns, and unlocking actionable insights for improved ROI.

Case Study 1: Brand X - Leveraging AMS and Google Ads to Optimize Ad Spend: Brand X, an emerging D2C brand in India, harnessed the power of AMS and Google Ads to optimize their ad spend. By analyzing customer data, they identified the most effective keywords, optimized their product listings, and utilized targeted advertising campaigns. As a result, Brand X experienced a significant increase in conversions while reducing their Cost per Acquisition (CPA) by 30%.

Case Study 2 : Brand Y - Harnessing Facebook Catalog and Targeted Ads for Enhanced Conversions: Brand Y, a fashion-focused D2C brand, leveraged Facebook Catalog and targeted ads to drive conversions. They utilized the dynamic product ads feature to showcase personalized product recommendations based on customers' browsing history and interests. By implementing data science techniques, Brand Y achieved a 40% uplift in conversions and witnessed a substantial increase in their Average Order Value (AOV).

Case Study 3: Brand Z - Utilizing Google Shopping Advertising and Data Science for ROI Maximization: Brand Z, a D2C brand in the home decor industry, tapped into the potential of Google Shopping Advertising and data science to maximize their ROI. By leveraging machine learning algorithms, they optimized their product feed, bidding strategies, and ad placements. This data-driven approach enabled Brand Z to achieve a 60% increase in their conversion rate and a remarkable 80% boost in their ROI.

Key Takeaways: Lessons Learned from Successful D2C Brands:

• Integrated advertising across multiple platforms allows D2C brands to reach a wider audience and engage customers at different touchpoints.
• Data science-driven insights help optimize ad campaigns, identify target segments, and refine advertising strategies for improved ROI.
• Leveraging platform-specific features and technologies, such as dynamic ads and personalized recommendations, enhances customer engagement and conversions.
• Continuous monitoring, testing, and iteration are essential for maximizing the effectiveness of advertising campaigns.

Empower Your D2C Brand with Integrated Advertising and Data Science: The success stories of these D2C brands in India highlight the power of integrated advertising and data science in driving growth and increasing ROI.

By strategically utilizing platforms like AMS, Google Ads, Facebook Catalog, and Google Shopping Advertising while leveraging data science techniques, your D2C brand can unlock new opportunities for expansion, engage the right audience, and optimize your advertising efforts.

Stay ahead of the competition by harnessing the potential of integrated advertising and data science, and propel your D2C brand to new heights of success.

Q1: What is integrated advertising, and how does it benefit D2C brands? Integrated advertising refers to the strategic use of multiple advertising platforms, such as AMS, Google Ads, Facebook Catalog, and Google Shopping Advertising, to reach and engage target audiences at different stages of the customer journey. It benefits D2C brands by expanding their reach, optimizing ad spend, and enhancing conversions.

Q2: How does data science contribute to the success of D2C brands in integrated advertising? Data science plays a crucial role in analyzing consumer behavior, optimizing ad campaigns, and extracting valuable insights for improved ROI. It helps D2C brands make data-driven decisions, target specific audience segments, and refine advertising strategies.

Q3: Can small D2C brands in India also implement integrated advertising and data science techniques? Yes, integrated advertising and data science techniques are not limited to large brands. Small D2C brands in India can also benefit from these strategies by utilizing platforms that fit their budget and by leveraging available data to make informed advertising decisions.

Q4: Which advertising platforms should D2C brands prioritize for integrated advertising in India? The choice of advertising platforms depends on the target audience and the nature of the D2C brand. In India, popular platforms to consider include Amazon Marketing Services (AMS), Google Ads, Facebook Catalog, and Google Shopping Advertising. Brands should assess their target audience's preferences and behavior to determine the most effective platforms.

Q5: How can D2C brands optimize their ad spend with integrated advertising? D2C brands can optimize their ad spend by analyzing consumer data, identifying the most effective keywords, optimizing product listings, and utilizing targeted advertising campaigns. This allows brands to allocate their budget more efficiently and achieve a higher return on investment.

Q6: What role do dynamic ads and personalized recommendations play in integrated advertising? Dynamic ads and personalized recommendations are powerful features that enhance customer engagement and conversions. By leveraging consumer data, D2C brands can deliver tailored content, showcasing relevant products to individual users, increasing the likelihood of conversions.

Q7: How can D2C brands measure the success of their integrated advertising campaigns? D2C brands can measure the success of their integrated advertising campaigns through various metrics such as conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and overall sales growth. Tracking these metrics allows brands to evaluate campaign effectiveness and make data-driven optimizations.

Q8: Are there any risks or challenges associated with integrated advertising and data science for D2C brands? While integrated advertising and data science offer tremendous benefits, there are potential challenges. These include data privacy concerns, ad platform algorithm changes, competition, and the need for ongoing monitoring and optimization. Brands should stay informed and adapt to overcome these challenges.

Q9: Is it necessary for D2C brands to have in-house data science expertise to implement these strategies? Having in-house data science expertise can be beneficial but is not always necessary. D2C brands can leverage external resources, hire data science consultants, or collaborate with agencies specializing in data-driven marketing to implement these strategies effectively.

Q10: Can D2C brands in India start implementing integrated advertising and data science techniques without prior experience? Yes, D2C brands can start implementing these techniques even without prior experience. It's important to begin by understanding the basics of integrated advertising, data analysis, and available platforms. Brands can gradually gain expertise by testing, learning from results, and iterating their strategies over time.

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Best eCommerce Digital Marketing Case Studies in India

• July 18, 2023

Table of Contents

Before we go into the list of the Best eCommerce Digital Marketing Case Studies in India, we’d like to ask our readers a few questions, especially those interested in becoming marketers.

Have you ever thought about how top-tier firms’ marketers produce incredible web campaigns? How are they going to get the “n” amount of followers on social media? What type of marketing approach do they employ for their company? Are there any regulations that must be followed?

Have you ever wondered what differentiates digital marketing from traditional marketing? And how businesses have adapted in order to develop incredible online advertising. Companies are more focused on reaching diverse audiences and raising knowledge about the product or service in traditional marketing. In digital marketing, on the other hand, businesses and campaigns are attempting to promote and generate digital content that is more focused on experience and interaction with end customers through the use of technologies such as social media. 

Because the internet has become such a vital part of our lives, brands and businesses are attempting to create an experience by emotionally engaging people.

Any firm, whether small or large, would benefit from a massive number of internet followers. Marketers have an excellent task in creating unique campaigns that attract people’s attention and encourage them to talk about the companies with their peers.

Digital marketing is a creative field that assists firms in connecting with customers over the internet. With the advent of technology and increased usage of social media, anybody from anywhere may contact the firm and share their experiences, suggestions, messages, services, complaints, and other information with a single click.

Case studies in digital marketing are an important element of learning about digital marketing tactics.

Studying digital marketing case studies can give you an idea of how companies have approached their target audience in unique ways that have increased sales and lead and had a significant social impact.

Case studies in digital marketing help us develop our knowledge and abilities, allowing us to avoid making the same mistakes that these organizations did in the past.

In order to stay ahead of the competition, businesses must continually find new and innovative ways to reach and engage their customers. Digital marketing is one of the most efficient and effective ways to do this, and case studies can be a great way to learn from others who have succeeded in this realm.

In this article, we’ll take a look at the top 10 eCommerce digital marketing case studies in India that provide valuable lessons for business owners looking to improve their online presence. Whether you’re just starting out in eCommerce or you’re looking for ways to take your business to the next level, these case studies are sure to offer some helpful insights. So without further ado, let’s get started!

1. DilHaiHindustani Hashtag Campaign By MakeMyTrip

Make My Trip is a high-quality travel agency that is also well-known on social media channels. All students should follow this brand since they are always presenting innovative campaigns and deals, particularly during the holidays.

By rewinding the revolutionary efforts for freedom, the online travel business exploited Independence Day as a key event to reach the youth.

They created the #DilHaiHindustani, which depicted India’s freedom journey from 1857 to 1947. The Mangal Pandey agitation, the Jallianwala Bagh massacre, the non-cooperation movement, Chandra Sekhar’s Kakori railway theft, and others were all mentioned.

People may participate by picking their favourite freedom fighter in the blog, sharing the blog by noting the name of the freedom fighter and the cause and increasing their chances of winning prizes by using the hashtag #DilHaiHindustani. 

2. IPL Team’s Digital Marketing Strategy By KKR

Even the Indian Premier League club couldn’t avoid the digital world. Kolkata Knight Riders (KKR) is a Twenty20 cricket franchise that represents Kolkata in the Indian Premier League (IPL). It is co-owned by Shahrukh Khan, a well-known Bollywood actor.

Due to its digital marketing efforts, the KKR squad has the highest level of engagement with its fans and followers. During the early days, KKR showed a keen interest in gaining internet followers and worked on a number of objectives, including how to increase KKR brand awareness without mentioning Shahrukh Khan, how to stay tuned and connected with fans, and how to keep them up to date with the updates and latest news.

To increase fan interaction, they initially chose to launch “Inside KKR,” a video blog dedicated just to KKR supporters, where fans can readily access news and their favourite players.

Second, they had a website blog as well as an official mobile app that kept supporters involved and informed about the team’s current happenings.

They devoted special attention to social media channels, and KKR’s digital marketing team even hosted a live screen Facebook discussion in Facebook’s Hyderabad headquarters.

KKR players held Twitter chats with their supporters and ran a unique “Cheer for KKR” campaign. This is for when any sports team adopts a digital strategy.

The campaign’s outcomes include:

• KKR is the most active IPL team on Twitter.
• With over 466K Instagram followers, KKR has become the most followed IPL team.
• KKR’s Facebook page had more than 15 million likes during the season, the most of any IPL franchise.

3. Transferkar Family By Tata Sky

The promotion was mainly aimed at families, as the name suggests. Obviously, the campaign’s goal was to promote Tata Sky’s Tata Sky+ Transfer product/service. This innovative tool transmits recorded video from a television to a mobile device or a tablet computer.

Basically, when it comes to channels, everyone in each household has their own tastes. However, for some reason, not everyone in the family watches their favourite shows at the same time.

This is particularly prevalent in Indian homes, where the head of the family controls the TV remote, and the rest of the family just follows his or her preferences.

The campaign was a great hit and went viral on social media and television advertising. During the promotion, consumers were offered cheap discounts on a variety of family-related materials. The campaign was a big success because of its grasp of the intended market, becoming one of the practical and best eCommerce Digital Marketing Case studies in India

4. ‘Mom’s Touch’ By Nivea India

This campaign was created particularly for Mother’s Day to honour all the amazing and selfless moms. Nivea’s Mom’s Touch ad included some incredible, altruistic mother tales from throughout the country.

The campaign was to assist moms who face a variety of challenges on a daily basis. Despite extraordinary circumstances, the woman does not give up on providing a stable future for her kid.

NIVEA’s Mom’s Touch is a social effort aimed at assisting moms who face difficulty on a daily basis. Mothers who, despite overwhelming obstacles, will stop at nothing to ensure their children’s future.

By publishing this film on social media channels, the brand urged the public to share the unselfish act of their moms. Their marketing plan also had a lovely goal of increasing viewing. The brand promised that if this video were shared on social media, the brand would donate to the girls.

This campaign was one of the most emotional and heart-touching e-commerce digital marketing case studies in India and was indeed a great success.

5. FloatABoat campaign By Paper Boat

Paper Boat is a well-known Indian brand of traditional beverages known for cocktails, including aam panna, golgappe ka pani, Jamun Kala khatta, and kokum, which can all be made at home. These tastes are popular among Indian families, although not everyone can make them at home.

According to Paper Boat’s objective, the goal of these beverages was to transport you back to those memories and float a boot this monsoon. The team also does an excellent job of carrying out the same goal through digital marketing initiatives. They devised a number of creative advertisements that appealed to the audience’s emotions and made them fall in love with the brand.

As the name suggests, the firm urged individuals to construct a paper boat as they did as children and post it on social media with the hashtag #FloatABoat and by following their social media sites.

According to the firm, Paper Boat will give Rs.20 to children’s education whenever this is shared on any social media platform.

The campaign’s goal reached millions of people, and it was a huge success, with paper boats clogging up timelines. You can now see how many people followed Paper Boat during the campaign.

• By the middle of July, 231 boats had been posted to the site.
• The company intends to release many more versions, at least 25 in all.
• The brand is currently accessible in 20,000 retail locations worldwide, including coffee shops like Barista Lavazza, airlines like Indigo and Jet Airways, and hotels like Westin and Trident.
• In just 5 months, the videos on YouTube have received over 40 thousand views, and the emotional impact has remained with a huge number of viewers.
• The Paper Boat donations will benefit Parivaar Ashram’s roughly 805 youngsters.

6. ‘Design Your Own Bucket’, ‘Radio KFC RJ Hunt’, and ‘Currycature’ By KFC

Social media is the finest medium when it comes to boosting your online visibility and increasing product sales inside the country. 

The same has been well followed by KFC, a well-known global food company. It is India’s most popular restaurant brand on social media. For brand awareness, KFC tested a number of strategies to expand its online presence on social media platforms.

KFC used mobile applications to target the youth generation with promotions such as the Radio KFC RK Hunt, Design Your Own Bucket campaign, and Currycature. These efforts aided them in raising brand recognition and increasing engagement.

When they first launched the Radio KFC RJ Hunt Campaign, 3000 individuals from 30 Indian cities competed.

It was a social media campaign to promote KFC’s brand in-house radio channel, in which fans used the Facebook App to record their voices and share their analog radio experience over the internet. Newcomers, in particular, wanted to try their hand at this quest and opted to participate in collaboration with the well-known brand.

Another creative KFC campaign was “Currycature,” in which participants were asked to create a figure with an ethnic Indian flavour and then upload the images. Around 17K Currycatures was created by fans, giving them a one-of-a-kind experience with the brand.

Another social media marketing tactic was the “Design Your Own Bucket” campaign, in which users were urged to construct their own unique KFC buckets.

There were around 5500 registrations in all, with competitors bringing their colourful KFC buckets. They’ve also introduced bucket entries with Sachin’s photo on a KFC bucket on the day he retired. Isn’t it amazing?

• KFC was named one of India’s top five fastest-growing social media businesses.
• KFC was named one of the top five socially engaged brands by Social Baker.
• Their Facebook page’s total positive interaction increased from 6.2 percent to 93.8 percent, more than three times the sector average.
• This campaign was recognized as one of the best e-commerce digital marketing case studies in India by various digital marketers.

7. The Great Indian Freedom Sale By Amazon India

You can’t overlook e-commerce enterprises when it comes to digital marketing strategies . During the same Independence Day celebrations, Amazon India, the world’s largest online retailer, used new marketing methods such as product advertisements and deals and judicious use of social media. The campaign we’ve been discussing may serve as an excellent example of internet marketing efforts, particularly in the e-commerce industry.

The tournament was held as part of Amazon India’s The Great Indian Freedom Sale, which included entertaining activities, and the winner received Amazon India shopping cards. The campaign was dubbed #10KeBaadKarenge, and it encouraged consumers to postpone their buying plans until after August 10th due to an Amazon deal.

Even their background, if you look at Amazon’s digital marketing case studies, we can see that they have always been intelligent and witty, which has resulted in increased engagement rates and brand exposure.

8. WohEkBaat By Shaadi.com

On Valentine’s Day 2019, shaadi.com ran a campaign called #WohEkBaat in which couples from all over the web came forward to share their one thing in common, and many TV star couples participated in the campaign, including Gurmeet and Debian, Suyyash and Kishwer, who asked their fans to share their #WohEkBaat on shaadi.com’s social media handles.

Shaadi.com is India’s most popular metaraminol website for wedding planning and social networking. It began in India in 1997 and has now expanded to include more than seven nations, including the United States, Pakistan, the United Arab Emirates, and the United Kingdom as of 2019.

 The campaign’s outcomes include:

• The contests had over 500 submissions on Valentine’s Day, and around 200k people interacted with #WohEkBaat postings.
• On Valentine’s Day, #wohekbaat achieved 1.4 million Instagram followers, an increase of 5% across all social channels.

9. IndiaInvited By Kotak 811 Campaign 

This campaign was to suggest that Indian citizens open a digital accounts.

The #IndiaInvited campaign was promoted on social media with the use of tales, inventions, and events that highlighted the principle of inclusion and indiscrimination and appealed to every Indian to join Kotak 811’s drive for a more equal society. 

The goal was to engage the audience while also recognizing India’s variety and originality, as well as its people.

In the campaign’s ad film, Bollywood Superstar Ranveer Singh told the message of inclusiveness, and Tonic Worldwide, a digital agency, amplified the notion of digital and engaged with the digital audience through quality discussions and innovations.

• In terms of quantitative outcomes, over the period, Reach was 9.56 million, Impressions were 702 million, engagement was 873 thousand, Views were 15 million on Facebook, and the Engagement Rate grew by 47 percent.

10. 6 Months-Breakup-Challenge By OLX

OLX is one of the most popular C-to-C websites in the United States. People were urged to sell the pre-owned products that they had not used in the previous six months on OLX as part of a campaign termed “Six Months Breakup Challenge.”

This is based on CRUST’s (Consumer Research on Used-Goods and Selling Trends) data, an annual consumer study that helps OLX better understand user behavior and other consumer trends.

The campaign was broadcast on television, radio, the internet, and social media, prompting individuals to sell and discard items they no longer needed. 

eCommerce Digital Marketing Case Studies in India have always been beneficial as a sort of live-learning experience because digital marketing tactics show us how customers react and behave in different ways.

No digital marketing plan needs to be unique; instead, it should be successful, relevant, and timely.

Every brand/company is unique, and each digital marketing plan is based on your brand’s identity and how you engage with people to generate interest and demand.

The e-commerce digital marketing case studies in India presented above are excellent examples of how innovative and effective digital marketing can be.

Did you feel this article was relevant, covering all the essentials of digital marketing for your knowledge? Or, have you come across any digital marketing case study which was resourceful to you and your digital growth?

Do let us know below in our comments section. We’d love to have an informative conversation with you.

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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Home » Blog » Digital Marketing » Wow to Woaah! Top Controversial Marketing Campaigns of India in the Lime-light!

Wow to Woaah! Top Controversial Marketing Campaigns of India in the Lime-light!

You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just n Read More --> Read More

Marketing is always done with a goal. A goal is to make your product or service reach the right customer and make them think your product is the best fit for them. But, this is not what happens directly every time. Even though marketers try their best to map their customer’s expectations with their products or services, their commercials are sometimes stamped as controversial ads in India. However, the below read will tell you that not all controversial ads can be categorized as failures, they might hit news columns like hellfire and still succeed and reach a huge audience.

“The aim of Marketing is to know and understand the customer so well, that the product or service fits them and sells itself!” ~Peter Drucker, Management Consultant & Author

So, What to Do If a Marketing Strategy Fails?

Marketing controversies are not scarce. No matter how big, or massive a business is today, it has reported marketing blunders & flaks in the past. The reasons can be varied!

Inappropriate product-market fit, false analysis of customer’s expectations, no smart planning, and so forth! Even unnecessary heat from the audience to an ad that was not remotely related to a controversy. The world of marketing is difficult to earn constant bread in.

To see that you have the factors under your control correctly, use this simple infographic and assess if you are ready to outsource digital marketing.

Learn, Learn, and Learn!

Be it a marketing failure of your business, or someone else’s in the market. A marketing failure teaches a lot more than a successful marketing campaign can ever teach! Therefore, the next step should be to learn lessons from a marketing failure!

Here are the 10 Marketing Rollercoasters to look at

1. zomato’s outdoor mc bc blunder, 2017.

2017 was a year of opportunities for Zomato as it was steadily gaining popularity all over India. However, their quirky quotient seemed to have exceeded safe limits for some viewers. Hence, this ad was stamped as ‘cheap’, ‘shameful’ and ‘sexist’. The personalized abbreviations of MC & BC on their outdoor banner were found to be highly insulting and not fit to be put out in the open. This is one of Zomato’s controversial ads in India that turned out to be a huge marketing blunder for Zomato and they’ve ever since taken care of the sentiments of all Indian communities in the rest of their campaigns.

2. Manyavar Mohey: Controversy Led to Boycott? 2021

The famous traditional clothing brand Manyavar was surrounded with controversies all around for this special commercial that starred Alia Bhatt. The theme was built around an attempt to expose the misogyny in the Hindu wedding rite of Kanyadan, and an appeal to not marry off daughters just to lighten their burden. Though the campaign tagline ‘tradition wahi, soch nayi’ was intricately planned to avoid any controversies, however, its fate was vulnerable in the hands of the audience ever since the ad aired. Soon, #Boycott_Manyavar got viral over social media and people were head over heels for the violating concept that trespassed on Hindu traditions.

3. Cadbury Diwali Ad Not So Sweet For Some, 2022

Here Cadbury tried to introduce their latest QR tech on their Diwali gift packs to its audience. And, where it was supposed to give a special individual identity to the numerous hawkers who sold decorative items for Diwali, it was actually flaked by netizens over social media. In the video, the shop owner was named ‘Damodar’, and the public wreaked absolute havoc over the fact that Prime Minister Narendar Modi’s father’s name was Damodar as well. The ad was actually termed as a below-the-belt hit to PM’s poverty-stricken childhood as a chaiwala.

4. Fem Bleach’s Controversial Advertisement on Karwa Chauth, 2021

2021 was an ‘Ouch’ year for a lot of brands and mass audiences as numerous sentiments were hurt through brand campaigns. Though these campaigns were out to send messages on social causes, but rather ended up disturbing the peace.

Similarly, Dabur’s Fem Bleach was criticized for its Karwa Chauth campaign which was supposed to support same-sex couples. According to the criticizers, Karwa Chauth was a pious event for a married man & woman, and the ad put a blot on the holiness of this bond.

A lot of chaos was hauled into this particular controversial advertisement as the Madhya Pradesh Home Minister Narottam Mishra threatened to take legal action against the brand. Dabur was forced to take off the commercial and issue a statement of clarity and apology.

5. Fab India’s Controversial Jashn-e-Riwaz, 2021

Fab India’s Diwali celebration vibes were smothered by the Hindu diaspora in India for its campaign’s Urdu tint to the Hindu Festival. Soon, there was an uproar over the campaign’s name ‘Jashn-e-riwaz’ where people were seen complaining about it heavily. The complainers said that the Indian traditional clothing brand had inappropriately used an Urdu name for a Hindu festival. It was further claimed that Islamic ideologies were forced onto the pious and pure festival. Subsequently, Fab India was forced to take down its controversial ads running in India and issued a clarification statement.

6. Zomato Fast Delivery Ad Awakened Netizens, 2021

Zomato though was careful this time about using abusive language in its commercials. However, it ended up ignoring the peril of its delivery executives for the sake of advertising its fast delivery policy. In this famous ad commercial that starred Hrithik Roshan and Katrina Kaif, Zomato faced a huge backlash from netizens. The complaints were about how its delivery executives were ill-treated for the sake of delivering orders in an express way. The criticisers mentioned that instead of spending money on commercials that promote further deterioration of its employees, Zomato shall spend money on their wellness.

7. Fair & Lovely: Controversial Advertisement or Brand Name? 2020

Racism has been a critical issue for the whole globe lately. However, Unilever had not yet changed its agenda of getting ‘Fair Skin’. Its controversial ads in India have been lately criticized for demoting skin colours other than ‘fair’ skin too. Its ad ‘Fair & Lovely’ campaigns soon fuelled the movement against racism and the company was forced to bring down its legacy name and replace it with ‘Glow & Lovely’.

All its historical campaigns soon became morbid and it kind of became a fresh start for Unilever with ‘Glow & Lovely’.

8. Burger King: A Mold on a Burger? Ewww! 2020

People actually went “Ewww” after Burger King released a picture where they showed a burger with mold growing on it. They wanted to show that they don’t use any preservatives in their whoppers!

But, the audience didn’t embrace that bold step and instead criticized the marketing of Burger king. What will be your reaction when someone advertises their food product to you with pictures of “Spoiled” food?

This is one of Burger King’s controversial ads in India that clearly states how going bold, and overconfident can go hilariously wrong sometimes!

9. Kent Ro, An Ad Insensitive to House-Helps? 2020

Almost every brand tried to cash in on the pandemic by fighting pathogens with their unique and new products. Kent’s new venture into creating an Atta & Bread maker was criticized to a level that it was compelled to bring down it’s controversial ads in India and issue an apology.

So, this is how it happened. Kent Appliances through its ad starring the mother-daughter duo, Hema Malini and Esha Deol, tried to convince its audience to get its product instead of asking their house-help to knead the dough for Rotis. The whole internet community went crazy about this and Kent’s discriminating message against house-helps during covid spread like hell-fire. It collected views like being insensitive towards domestic helps during covid times who were anyway being pushed towards unemployment and destitution. Kent soon withdrew its ad and issued an apology with a promise to investigate its advertising procedures.

10. Nivea: When Purity Went Wrong! 2017

Nivea in one of its marketing campaigns for deodorant used the tagline “Invisible for Black and White” along with “White is Purity!”. The controversial ad featured women with open hair and white outfit! This quickly became the topic of Racism promotion and became quite the heat of the town.

This gives a lesson on how careful businesses should be not only with images but with the “Words” they use in marketing!

That’s how marketing failures can teach us important lessons.

11. Aamir Khan’s Controversial Advertisement with AU Bank, 2022

Aamir Khan, one of the most successful bollywood star has never been away from controversial ads in India. Here is the latest controversial news from him to chew on. He starred in an AU Small Finance Bank’s campaign that was named ‘Badlaav Humse Hai’. However, a single video of that campaign of many, was actually released to show that if traditions can be changed according to individual circumstances. Then a Bank’s process can as well be changed for every customer’s convenience. 

However, the netizens aggressively disapproved of the groom stepping into the house of the bride instead of the opposite. Watch the full video that engulfed bollywood’s favourite Aamir Khan into yet another controversy.

But, What Now?

You’ve understood where the biggest companies failed in their marketing. This makes it important to take marketing seriously, and understand that it can go wrong on so many levels. Aligning it with your business’s goal, customer’s mindset, human emotions, empathy, and so forth. Marketing that works needs an amalgamation of all rights!

So, jot down the learnings, and implement them in your next marketing campaign! Maybe, you will be able to dodge the stamp of controversial ads!

Also if you’re hiring a new digital marketing agency, do go through our resource on how to manage your relationship with a marketing agency.

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2. PESOH Case Summary 2352009

Estimation of crop evapotranspiration using statistical and machine learning techniques with limited meteorological data: a case study in Udham Singh Nagar, India

• Published: 03 April 2024

Cite this article

• Anurag Satpathi   ORCID: orcid.org/0000-0002-5884-4113 1 ,
• Abhishek Danodia   ORCID: orcid.org/0000-0002-5724-8790 2 ,
• Ajeet Singh Nain   ORCID: orcid.org/0000-0003-4210-9779 1 ,
• Makrand Dhyani   ORCID: orcid.org/0009-0002-5230-827X 3 ,
• Dinesh Kumar Vishwakarma   ORCID: orcid.org/0000-0002-2421-6995 4 ,
• Ahmed Z. Dewidar 5 , 6 &
• Mohamed A. Mattar   ORCID: orcid.org/0000-0002-7506-3036 5 , 6 , 7  

Accurate forecasting of daily evapotranspiration (ET) is essential for enhancing real-time irrigation scheduling and informed decision-making in water resources allocation. This study investigates the intricate relationships between meteorological variables and evapotranspiration (ET) to enhance the accuracy of ET estimation models. Robust correlations were identified, emphasizing the significance of net radiation (Rn) in predicting ET. The study explores three distinct scenarios, incorporating different combinations of weather variables as input. The first scenario incorporates all weather variables, including date and time, as inputs for model development. The second scenario utilizes only Rn as input to predict ET values. In the third and final scenario, all weather variables, along with date and time, are employed as inputs for comprehensive model development. The multivariate linear regression (MLR) model demonstrated exceptional performance when exclusively using Rn, achieving an impressive R 2 value of 0.99 in both calibration and validation phases. However, limitations were observed when Rn was excluded, highlighting the necessity of a comprehensive set of input data. Penalized regression models, including ridge regression, LASSO, and ELNET, exhibited improved performance with the inclusion of Rn, supporting the importance of this variable in refining ET estimates. Machine learning models displayed remarkable performance, with most achieving R 2 values exceeding 0.95 in scenarios involving extensive input data. The Support Vector Regression (SVR) model faced challenges, indicating potential overfitting in certain scenarios. In scenarios with limited input data, machine learning models exhibited varying performance, with the Random Forest (RF) model emerging as the most robust model with R 2 value of 0.99 and 0.84 during the calibration and validation, respectively.

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Data availability

The datasets analysed during the current study are available from the corresponding author on reasonable request.

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Acknowledgements

The authors extend their appreciation to the Deanship of Scientific Research, King Saud University for funding through the Vice Deanship of Scientific Research Chairs; Research Chair of Prince Sultan Bin Abdulaziz International Prize for Water. Authors also thank the Department of Agrometeorology, G.B. Pant University of Agriculture and Technology for providing the required facilities to conduct the study.

This research was funded by the Deanship of Scientific Research, King Saud University through the Vice Deanship of Scientific Research Chairs; Research Chair of Prince Sultan Bin Abdulaziz International Prize for Water.

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Department of Agrometeorology, College of Agriculture, G.B. Pant University of Agriculture and Technology, Pantnagar, Uttarakhand, 263145, India

Anurag Satpathi & Ajeet Singh Nain

Indian Institute of Remote Sensing, Indian Space Research Organisation, Dehradun, Uttarakhand, 248001, India

Abhishek Danodia

Department of Mathematics, School of Allied Sciences, Graphic Era Hill University, Dehradun, Uttarakhand, 248002, India

Makrand Dhyani

Department of Irrigation and Drainage Engineering, G.B. Pant, University of Agriculture and Technology, Pantnagar, Uttarakhand, 263145, India

Dinesh Kumar Vishwakarma

Prince Sultan Bin Abdulaziz International Prize for Water Chair, Prince Sultan Institute for Environmental, Water and Desert Research, King Saud University, Riyadh, 11451, Saudi Arabia

Ahmed Z. Dewidar & Mohamed A. Mattar

Department of Agricultural Engineering, College of Food and Agriculture Sciences, King Saud University, Riyadh, 11451, Saudi Arabia

Agricultural Research Centre, Agricultural Engineering Research Institute (AEnRI), Giza, 12618, Egypt

Mohamed A. Mattar

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Anurag Satpathi and Abhishek Danodia conducted the formal analysis, investigation and wrote the manuscript. Ajeet Singh Nain edited and supervised the work. Makrand Dhyani, Dinesh Kumar Vishwakarma, Ahmed Z. Dewidar, and Mohamed A. Mattar prepared the necessary figures and revised the manuscript. All authors have reviewed the results and approved the final version of the manuscript.

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Satpathi, A., Danodia, A., Nain, A.S. et al. Estimation of crop evapotranspiration using statistical and machine learning techniques with limited meteorological data: a case study in Udham Singh Nagar, India. Theor Appl Climatol (2024). https://doi.org/10.1007/s00704-024-04953-3

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Received : 20 December 2023

Accepted : 25 March 2024

Published : 03 April 2024

DOI : https://doi.org/10.1007/s00704-024-04953-3

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