how to format a persuasive speech

How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• What Is a Rhetorical Device? Definition, List, Examples
• 50 Argumentative Essay Topics
• Examples of Great Introductory Paragraphs
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition

Module 10: Persuasive Speaking

Structure of a persuasive speech, learning objectives.

Identify characteristic structures of a persuasive speech.

In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. It also has a body where the speaker presents their main points and it ends with a conclusion that sums up the main point of the speech.

The biggest difference is that the primary purpose of an informative speech is to explain whereas the primary purpose of a persuasive speech is to advocate the audience adopt a point of view or take a course of action. A persuasive speech, in other words, is an argument  supported by well-thought-out reasons and relevant, appropriate, and credible supporting evidence.

We can classify persuasive speeches into three broad categories:

• The widely used pesticide Atrazine is extremely harmful to amphibians.
• All house-cats should  be kept indoors to protect the songbird population.
• Offshore tax havens, while legal, are immoral and unpatriotic .

The organizational pattern we select and the type of supporting material we use should support the overall argument we are making.

The informative speech organizational patterns we covered earlier can work for a persuasive speech as well. In addition, the following organization patterns are especially suited to persuasive speeches (these are covered in more detail in Module 6: Organizing and Outlining Your Speech):

• Causal : Also known as cause-effect, the causal pattern describes some cause and then identifies what effects resulted from the cause. This can be a useful pattern to use when you are speaking about the positive or negative consequences of taking a particular action.
• Problem-solution : With this organizational pattern, you provide two main points. The first main point focuses on a problem that exists and the second details your proposed solution to the problem. This is an especially good organization pattern for speeches arguing for policy changes.
• Problem-cause-solution: This is a variation of the problem-solution organizational pattern. A three-step organizational pattern where the speaker starts by explaining the problem, then explains the causes of the problem, and lastly proposes a solution to the problem.
• Comparative advantage : A speaker compares two or more things or ideas and explains why one of the things or ideas has more advantages or is better than the other.
• Monroe’s motivated sequence : An organizational pattern that is a more elaborate variation of the problem-cause-solution pattern.  We’ll go into more depth on Monroe’s motivated sequence on the next page.
• Structure of a Persuasive Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

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How to Write a Persuasive Speech

Last Updated: December 10, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,530,719 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

• Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
• Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
• Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

• For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

• An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
• Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
• For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

• Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
• Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
• Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
• You can rely on any one or some combination.

• The number of points you can make to support your position will be determined by how much time you have to speak.
• As a rule of thumb, three to four supporting points is usually a good number. [2] X Research source
• For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

• An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
• A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
• Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
• Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
• A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

• Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [4] X Research source
• Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
• Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

• Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
• For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
• Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

• Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

• Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
• For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
• Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. [5] X Research source It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
• Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

• Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

• Be friendly and make eye contact with the audience.
• Move around, where appropriate, but don't fidget or pick at your clothes or hair.
• Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
• Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

• For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

Community Q&A

• Look around at the audience, making eye contact, especially during pauses in your speech. If you're feeling nervous about this, pick out a single person in the audience and pretend you are speaking only to them. After a little while, pick someone else, and repeat. [6] X Research source Thanks Helpful 0 Not Helpful 0
• Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
• Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.

• Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
• Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

You Might Also Like

• ↑ http://grammar.yourdictionary.com/style-and-usage/steps-for-writing-a-persuasive-speech.html
• ↑ http://www.best-speech-topics.com/writing-a-persuasive-speech.html
• ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://www.leonardoenglish.com/blog/recording-yourself-in-english
• ↑ https://www.zenbusiness.com/blog/eyecontact/

About This Article

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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Writing a persuasive speech

By:  Susan Dugdale   | Last modified: 04-24-2023

Getting started with a 7 point action plan

To help you through the process of writing a persuasive speech from beginning to end, here's a 7 step checklist.

To get the most from it move through it sequentially - point by point.  You'll find links to topic suggestion pages, explanations about how to structure your speech and the importance of audience analysis with examples and more.

In my experience, a successful persuasive speech can't be flicked out in five minutes! There may be brilliantly competent speakers who can do it if they know their subject, and their audience inside out. However the rest of us, me included, have to put the time in to achieve what we want to. ☺

Quick links to get around this page easily

Checklist for writing a persuasive speech

1. Selecting a persuasive speech topic

If you've already got a speech topic move on to setting a goal . For those who don't, read on.

A major part of the challenge of writing a persuasive speech can be choosing what to speak about.

If you're preparing the speech as part of a class exercise or for a public speaking club like Toastmasters you have seemingly unlimited choice. And that can be bewildering! The possibilities are vast. How do you narrow them down?

The answer is to choose something that you genuinely care about, fits the occasion AND that you know your audience will be interested in.

Speech topic suggestions to explore

• 100  Persuasive speech ideas
• 50  Good persuasive speech topics
• 105  Fun persuasive speech topics
• 309  'Easy' persuasive speech topics
• 310 Persuasive speech topics for college
• 108 Feminist persuasive speech topics

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2. Setting a goal

The goal of writing a persuasive speech is to change or move the audience toward accepting your position on the topic.  An essential part of that is knowing exactly what it is you want to achieve.

There are degrees of change. Do you want a little, or a lot?

Most wanted response or MWR

What you decide is called your  most wanted response  or MWR.

A realistic MWR is reached through analysis of your audience in relation to your topic.

Example: My topic is "obesity in children".

Audience - who are they.

I am speaking to mothers whose children all attend the same kindergarten.

The staff are concerned about the number of children who are over weight for their age.

The children mostly come from homes where both parents work.

Current food habits as reported by kindergarten staff

Food is bought already made up for a variety of reasons including time saving, convenience, and a lack of knowledge about how to prepare it any other way.

'Treat' food (sweets, cake etc.) is also used to pacify and/or to reinforce good behavior.

Fussy or picky eating is allowed principally because the effort and time required to change already established patterns is difficult to find.

The problem is compounded by lack of exercise.

Most Wanted Response (MWR) options

In setting the goal (MWR) for the speech I need to decide what approach will achieve the best results.

Do I want to influence the mothers to open their minds to the idea that allowing a child to establish habitual unhealthy eating patterns is detrimental to their children's growth and development?

Or do I want them to stop using treat and pre-prepared foods immediately and only offer home cooked healthy options instead?

The first approach is softly-softly. The second is direct or hard hitting.

3. Audience analysis

Who is your audience.

How you persuade, and your MWR (goal) is most effectively established when you understand who you are talking to.

In relation to the topic you're going to speak about are they:

• Hostile - actively don't want to hear what you have to say for many reasons which may include prejudice, fear, ignorance, inertia, cultural difference, differing values/beliefs ...
• Neutral - no decided opinion or beliefs and therefore no investment toward maintaining the current state or moving toward a new one. This is the middle ground.
• Motivated - actively seeking to change. These people are already aware of the 'problem' and are looking for solutions. They want to hear what you have to tell them and are likely to be ready to be convinced of the rightness of your solution.

What else do you need to know?

Aside from their anticipated baseline attitude, (hostile, neutral, motivated), toward your speech topic, what else would be useful to know about your audience?

Find out their:

• General Age
• Shared fears, concerns or problems
• Cultural background(s)
• Shared interests, beliefs, values, goals, hopes, desires
• What obstacles there are to adopting the change you desire

The more you can find out, the more you can tailor writing a persuasive speech (including tone and language choice), and your MWR to fit.

For instance, going back to the obesity in children example above, we could decide,  given what we've found out about the audience, the hard-hitting approach would generate too many obstacles to overcome.

Therefore we will be writing a persuasive speech with a non-threatening MWR that has mothers accepting a pamphlet on children's healthy snack choices to take home.

4. Keep it local

Where possible draw your examples from local material. The reason is we are more likely to care or respond when we actively know who or what is involved firsthand. We identify, and the more we identify, the more invested we are in finding a solution. The situation becomes real to us and we care.

5. Evidence and empathy

An essential part of putting together a good persuasive speech is finding credible evidence to support your argument.

Seek out reputable, reliable, quotable sources to back the points you make. Without them your speech will fail its purpose.

Persuasion is a synthesis of emotional as well as intellectual appeal.

Emotional content will be dismissed unless it is properly backed. Conversely purely intellectual content will be dismissed if it lacks empathy or feeling. You need both - in equal measure.

6. Balance and obstacles

Seek out and address the opposition's arguments, or obstacles in the path of adopting your course of action, fairly and respectfully. Find the elements you share. Openly acknowledge and be clear about them. This builds credibility and trust and as a result your points of departure are more likely to be listened to.

7. Choosing a structural pattern

Once you've decided your topic and its angle, done your audience analysis, fixed what you want to achieve (MWR), researched for evidence, and addressed the obstacles, you're finally ready to begin writing.

What pattern or model will you use?

There is more than one.

Have a look at each of the four below to see which best suits your topic, speech purpose and audience.

1) Monroe's Motivated Sequence

This is a tried and tested model developed in the 1930's by Allan H Monroe. Monroe's Motivated Sequence follows the normal mind-flow or thought sequence someone goes through when someone else is persuading them to do something.

It's a pattern used over and over again by the professional persuaders:  marketers, advertisers, politicians ...

Monroe's Motivated Sequence in action

You can find out more about the five steps involved in writing a persuasive speech using  Monroe's Motivated Sequence  here. There's an explanation with examples of each step, and a printable blank outline template to download.

There's also an  example persuasive speech  to read that uses the method.

2) Problem/Solution

This is a two step pattern. The first part outlines/explains the problem and the second provides the solution which includes meeting the obstacles and giving evidence.

3) Comparison

In this pattern the method is to compare an item/object/idea/action against another similar item/object/idea/action and establish why the item/object/idea/action you are supporting is superior.

Example: Why a SBI website is better than a Wordpress site if you want to build an online business

• Reason One Wordpress primarily is a blogging platform and blogging is not a business model
• Reason Two Wordpress does not supply fully integrated step-by-step instructions to build a sustainable e-business
• Reason Three Wordpress does not provide its users with constant and fully tested upgrades/updating

With each comparison point compelling, relevant evidence is provided and obstacles are met.

(If you're curious check out the SBI v Wordpress comparison. There are many more than three reasons why SBI is the preferred online business platform! Wordpress or SBI? And these days you can actually have both through SBI.)

4) Using the negative to persuade

In this model the reasons why you are against the opposition of your chosen topic are highlighted.

Example: The topic is Teenage Binge Drinking and the angle is to persuade parents to take more control

• Leads to anti-social behavior - for example, mindless vandalism, drunk-driving, and unprotected sex 
• Impacts on growing brains - an overview of current research
• Has implications for developing addictions - alcoholism, nicotine ...

Each negative reason is backed with evidence. One piles on top the other creating an urgency to solve the problem. Your positive solution coming at the end of the speech clinches the argument.

More speech resources

For more about the processes involved in writing a successful speech check these pages:

• Using storytelling effectively

For more about delivering your persuasive speech persuasively please don't overlook these pages. They are gold! Writing is a only part of the process. How you deliver completes it.

• How to rehearse
• Using vocal variety
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How to Write an Effective Persuasive Speech Outline: 5 Key Elements

• The Speaker Lab
• April 14, 2024

Table of Contents

If you’re a speaker, you are probably well familiar with the path from initial speech drafts to the day you actually present. By its nature, speech delivery is a journey filled with obstacles, yet it’s simultaneously an adventure in persuasion. With a well-crafted persuasive speech outline , you can do more than just present facts and figures to your audience. You can weave them into a narrative that captivates, convinces, and converts.

A meticulously planned persuasive speech outline isn’t just helpful; it’s essential. Crafting this blueprint carefully lets you deliver your message more effectively, making sure each point lands with the impact you’re aiming for. To help you achieve this impact, we have some tips and tricks for you to try.

Writing an Effective Persuasive Speech Outline

When we talk about persuasive speeches , we’re diving into the art of convincing others to see things from a certain point of view. Your speech is your one shot to grab attention, build your case, and inspire action. Your secret weapon for achieving this is your speech outline. In your speech outline, you want to touch on several key elements.

• Pick your fight: Start by zeroing in on what you really want to change or influence with this speech.
• Support your claim with evidence: Identify those key points that back up your stance to appeal to your audience’s rational side .
• The emotional hook: Weave in stories or facts that hit home emotionally .
• Avoid the kitchen sink approach: Don’t throw everything at them hoping something sticks. Be selective and strategic with the info you share.
• Nail that closer: Your conclusion isn’t just goodbye; it’s where you charge your audience with a call to action.

These elements form the backbone of your persuasive speech. By including these in your talk’s outline, you can’t go wrong.

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Establishing Your Main Objective and Structuring Your Points

Now that you have a general idea of what goes into a persuasive speech outline, let’s break a couple of these pieces down and look at them a little more closely.

Identifying the Purpose of Your Persuasive Speech

When writing your speech, you first need to nail down why you’re doing this in the first place. In other words, identify your main objective. After all, choosing to speak up isn’t merely about the desire to express oneself; it’s deeply rooted in understanding the effect you hope your discourse will unleash. Do you hope to sway opinions towards the belief that animal experimentation is a relic of the past? Or perhaps persuade them that social media does more good than harm? Whatever your cause, identifying your main objective will help keep you on track and avoid rambling.

Organizing Key Points for Maximum Impact

Once you’ve determined what you want to persuade your audience of, you can start building your argument. Specifically, you can determine your key points. Key points support your position on a topic, proving to your audience that you have actual reasons for taking your position.

To pack the most punch, arrange these key points in a logical order. Consider how you might connect your key points. Are there some that can be grouped together? The flow of your argument matters just as much as the argument itself, and a disjointed argument won’t do anyone any favors. As you organize your key points, consider these tips:

• Lead with strength, but don’t throw all your cards out at once.
• Build upon each point; important transitions between them can make or break audience engagement.
• Finish strong by tying back everything to the emotional chord you struck at the beginning.

Nailing these steps will ensure that when you speak, your message doesn’t just echo—it resonates.

Selecting Compelling Topics for Your Persuasive Speeches

Let’s face it, picking the right topic for your persuasive speech outline is half the battle. But what makes a topic not just good, but great? First off, it needs to spark interest, both yours and your audience’s. If you’re not fired up about it, chances are they won’t be either. Second, make sure the topic is something relevant. It should resonate with your listeners’ experiences or touch on their concerns and aspirations. Lastly, your topic has to be something you can research and back up with solid facts and expert opinions.

For ideas to get you started, check out a variety of speech topics here .

Enhancing Persuasion Through Rhetorical Appeals

The art of persuasion is something that’s been studied since ancient Greece. Back then, Greek philosopher Aristotle came up with the three rhetorical appeals . Each one described a different way of convincing your audience of your position. Together, these appeals help you form a rock-strong argument, making them worth learning.

Building Credibility with Ethos

To get people on your side, you first need to win their trust. That’s where ethos comes into play. Demonstrating to your listeners that you’re both trustworthy and deserving of their attention hinges on transparency about your qualifications, genuine self, and the wisdom gained from occasional setbacks. Letting folks know why they should listen can make all the difference.

Connecting with the Audience Through Pathos

At some point, we’ve all been moved by a story or an ad because it hit right in the feels. That sort of emotional appeal is called pathos , and it’s powerful stuff. If you want people really invested in what you’re saying, then be sure to use this appeal in your presentation. To harness the power of pathos, try telling a story , especially one your audience can relate to. The key is authenticity—sharing true experiences resonates more than anything fabricated ever could.

Strengthening Arguments with Logos

Last but not least, we have logos, our logical appeal. Oftentimes, this logical appeal entails facts and data points, which are used to back up what you’re selling, turning skeptics into believers. But just because you’re listing facts and figures doesn’t mean this part has to be boring. To keep your audience engaged, craft persuasive narratives and then ground them in robust proof. Giving your story to go with your numbers doesn’t just help keep them engaged, it also helps the information stick.

The Importance of Supporting Evidence and Counterarguments

In your persuasive speech outline, you need to note compelling evidence for each key point. In addition, you’ll want to address opposing views.

Gathering and Presenting Convincing Evidence

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s where concrete evidence steps into the spotlight. To fortify your argument and boost its believability, sprinkle in a mix of hard data, customer stories, numerical evidence, and endorsements from authorities. To illustrate this data for your audience, you may find it helpful to create a slideshow . Supporting every assertion with research is an essential part of any persuasive speech. Without it, arguments inevitably sound flimsy and unconvincing.

Addressing Opposing Views Effectively

Although it may seem counterintuitive, address counter-arguments head-on in your persuasive speech outline. It might feel like walking into enemy territory but it actually strengthens your own argument. By acknowledging opposing views, you’re showing that not only do you know what they are, but also that they don’t scare you.

When you address these counter-arguments, demonstrate your understanding. Again, this is where your good research skills are going to come in handy. Present the facts, and ditch biased explanations. In other words, don’t mock or belittle the other side’s viewpoint or you’ll undermine your own trustworthiness. Instead, explain opposing viewpoints with neutrality.

Adopting this strategy not only neutralizes possible objections but also enhances your stance. Plus, this makes for an engaging dialogue between both sides of any debate, which keeps audience members hooked from start to finish.

In essence, tackling counter-arguments is less about winning over naysayers and more about enriching discussions around hot-button issues. At its core, persuasion isn’t just convincing folks; it’s sparking conversations worth having.

Crafting a Captivating Introduction and Conclusion

Now that you have the body of your persuasive speech outline, it’s time to talk beginning and end. To really hit your message home, you want to grab your audience’s attention at the beginning and call them to action at the end.

Creating an Engaging Hook to Capture Attention

The opening of your speech is where you need a good first impression. To hook your audience, consider starting with an intriguing question, a surprising fact, or even a short story related to your topic. Whatever route you choose, keep it interesting and concise, so that you can transition into the rest of your persuasive speech outline.

Concluding with a Strong Call to Action

Crafting strong conclusions is about leaving your readers feeling pumped and ready to jump into action. After all, if you’ve argued convincingly enough, your audience should be ready to act. To channel this energy, urge listeners towards specific actions. Here are some strategies:

• Suggest clear next steps: Don’t leave your audience hanging wondering what’s next. Give them concrete steps they can take immediately after reading.
• Create urgency: Why wait? Let folks know why now is the perfect time to act.
• Show benefits: Paint vivid pictures of how taking action will positively impact their lives or solve their problems.

With that captivating hook and a decisive call-to-action, you are one step closer to presenting an unforgettable speech.

Utilizing Monroe’s Motivated Sequence for Persuasive Structure

As you finish off your persuasive speech outline, you may be wondering how best to structure your speech. If that’s you, then Purdue University professor Alan H. Monroe has some answers. In his book “Monroe’s Principles of Speech,” the professor outlines Monroe’s Motivated Sequence, the best structure for persuasive speeches. Each step is broken down below.

Attention: Grabbing the Audience’s Focus

You’ve got something important to say. But first, you need them to listen. Start with a bang. Throwing out a shocking truth, posing a thought-provoking query, or sharing an enthralling tale could work magic in grabbing their attention. It’s all about making heads turn and ears perk up.

Need: Highlighting the Issue at Hand

Now that they’re listening, show them there’s a gaping hole in their lives that only your message can fill. Paint a vivid picture of the problem your speech addresses.

Satisfaction: Proposing a Solution

This is where you come in as the hero with a plan. Introduce your solution clearly and convincingly. How does it patch things up? Why does it outshine merely applying quick fixes to deep-rooted issues? Give your audience hope.

Visualization: Helping the Audience Visualize Benefits

Show them life on the other side of adopting your idea or product—brighter, easier, better. Use vivid imagery and relatable scenarios so they can see themselves reaping those benefits firsthand.

Action: Encouraging Audience Action

Last step: nudge them from “maybe” to “yes.” Make this part irresistible by being clear about what action they should take next—and why now’s the time to act. Whether signing up, voting, or changing behavior, make sure they know how easy taking that first step can be.

Learn more about Monroe’s Motivated Sequence here .

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Overcoming Public Speaking Fears for Effective Delivery

Let’s face it, the thought of public speaking can turn even the most confident folks into a bundle of nerves. But hey, you’ve got this. Dive into these expert strategies and you’ll find yourself delivering speeches like a seasoned orator in no time.

Techniques to Build Confidence in Public Speaking

If you’re feeling nervous on the big day, these three techniques are perfect for you. Take a look!

• Breathe: Deep breathing is your secret weapon against those pesky nerves. It tells your brain that everything is going to be okay.
• Pose like a superhero: Stand tall and strike a power pose before you go on stage. This isn’t just fun; science backs it up as a confidence booster .
• Kick perfectionism to the curb: Aim for connection with your audience, not perfection. Mistakes make you human and more relatable.

The goal here is to calm yourself enough to be able to deliver your persuasive speech outline with confidence. Even if you still feel a little nervous, you can still present an awesome speech. You just don’t want those nerves running the show.

Practicing Your Speech for Perfect Execution

If you know that you tend to get nervous when public speaking, then you don’t want to be running through you speech for the first time on the big day. Instead, practice beforehand using these techniques.

• The mirror is your friend: Practice in front of a mirror to catch any odd gestures or facial expressions.
• Vary your voice: As you deliver your speech, let your voice rise and fall to match what you’re sharing. Avoid speaking in a monotone.
• Say no to memorization: Rather than memorizing every word, learn key points by heart. You want to sound natural out there.

Remembering these steps won’t just help you tackle public speaking fear, but will also polish those all-important public speaking skills .

Once you’ve honed the skills you need to write a persuasive speech outline, the only thing left to do is to get out there and practice them. So take the rhetorical appeals—ethos, logos, and pathos—and practice weaving each element into your speech. Or take Monroe’s Motivated Sequence and work on structuring your outline accordingly.

Prepare well and when you hit the stage, you have not just a well-prepared persuasive speech outline, but also the power to alter perspectives, challenge the status quo, or even change lives.

• Last Updated: April 11, 2024

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

Also, check out related posts:

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Crisis Leadership 101: Cultivating Empathy While Exercising Authority 

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How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

How To Write A Persuasive Speech: 7 Steps

Table of contents

• 1 Guidance on Selecting an Effective and Relevant Topic
• 2 Strategies for Connecting With Different Types of Audiences
• 3 Developing Your Thesis Statement
• 4.1 Writing the Introduction
• 4.2 Body of Your Speech
• 4.3 Concluding Effectively
• 5 Techniques for Creating a Coherent Flow of Ideas
• 6 Importance of Transitions Between Points
• 7 Importance of Tone and Style Adjustments Based on the Audience
• 8 Prepare for Rebuttals
• 9 Use Simple Statistics
• 10 Practicing Your Speech
• 11 Additional Resources to Master Your Speech
• 12 Master the Art of Persuasion With PapersOwl

Are you about to perform a persuasive speech and have no idea how to do it? No need to worry; PapersOwl is here to guide you through this journey!

What is persuasive speaking? Persuasive speaking is a form of communication where the speaker aims to influence or convince the audience to adopt a particular viewpoint or belief or take specific actions. The goal is to sway the listeners’ opinions, attitudes, or behaviors by presenting compelling arguments and supporting evidence while appealing to their emotions.

Today, we prepared a guide to help you write a persuasive speech and succeed in your performance, which will surprise your audience. We will:

• Understand how to connect with your audience.
• Give you persuasive speech tips.
• Provide you with the best structure for a persuasive speech outline.
• Prepare yourself for rebuttals!
• Talk about the importance of flow in your speech.
• Discover additional resources for continuous improvement.

Let’s begin this journey together!

Guidance on Selecting an Effective and Relevant Topic

The most important thing in convincing speeches is the topic. Indeed, you must understand the purpose of your speech to succeed. Before preparing for your performance, you should understand what you want to discuss! To do that, you can:

• Choose a compelling speech topic relevant to your audience’s interests and concerns.
• Find common interests or problems to form a genuine relationship.
• Remember that a persuasive speech format should be adapted to your audience’s needs and ideals. Make your content relevant and appealing.

And if you are struggling on this step, PapersOwl is already here to help you! Opt to choose persuasive speech topics and find the one that feels perfect for you.

Strategies for Connecting With Different Types of Audiences

A successful persuasive speech connects you with your audience. To do that, you should really know how to connect yourself to people.

Thus, the speaker connects with and persuades the audience by using emotions such as sympathy or fear. Therefore, you can successfully connect with different types of audiences through different emotions. You can do it by showing that you have something in common with the audience. For example, demonstrate that you have a comparable history or an emotional connection. Additionally, include personal stories or even make a part of a speech about yourself to allow your audience to relate to your story.

Developing Your Thesis Statement

When you give a persuasive speech, there should be a thesis statement demonstrating that your goal is to enlighten the audience rather than convince them.

A thesis statement in persuasive speaking serves as the central argument or main point, guiding the entire presentation. A successful thesis anchors your speech and briefly expresses your position on the subject, giving a road map for both you and your audience.

For instance, in pushing for renewable energy, a thesis may be: “Transitioning to renewable sources is imperative for a sustainable future, mitigating environmental impact and fostering energy independence.” This statement summarizes the argument and foreshadows the supporting points.

Overview of speech structure (introduction, body, conclusion)

The key elements of a persuasive speech are:

• introduction (hook, thesis, preview);
• body (main points with supporting details and transitions);
• conclusion (summary, restated thesis, closing statement).

Let’s look closer at how to structure them to write a good persuasive speech.

Writing the Introduction

The introduction to persuasive speech is crucial. The very beginning of your discourse determines your whole performance, drawing in your audience and creating a foundation for trust and engagement. Remember, it’s your opportunity to make a memorable first impression, ensuring your listeners are intrigued and receptive to your message.

Start off a persuasive speech with an enticing quotation, image, video, or engaging tale; it can entice people to listen. As we mentioned before, you may connect your speech to the audience and what they are interested in. Establish credibility by showcasing your expertise or connecting with shared values. Ultimately, ensure your thesis is clear and outline which specific purpose statement is most important in your persuasive speech.

Body of Your Speech

After choosing the topic and writing an intro, it’s time to concentrate on one of the most critical parts of a persuasive speech: the body.

The main body of your speech should provide the audience with several convincing reasons to support your viewpoint. In this part of your speech, create engaging primary points by offering strong supporting evidence — use statistics, illustrations, or expert quotations to strengthen each argument. Also, don’t forget to include storytelling for an emotional connection with your audience. If you follow this combination, it will for sure make a speech persuasive!

Concluding Effectively

After succeeding in writing the main points, it is time to end a persuasive speech! Indeed, a call to action in persuasive speech is vital, so we recommend you end your performance with it. After listening to your argument and proof, you want the audience to make a move. Restate your purpose statement, summarize the topic, and reinforce your points by restating the logical evidence you’ve provided.

Techniques for Creating a Coherent Flow of Ideas

Your ideas should flow smoothly and naturally connect to strengthen the persuasive speech structure . You can do this by employing transitional words and organizing your thoughts methodically, ensuring that each point flows effortlessly into the next.

Importance of Transitions Between Points

No one can underestimate the importance of transition. They are important persuasive speech elements. Thus, each idea must flow smoothly into the following one with linking phrases so your speech has a logical flow. Effective transitions signal shifts, aiding audience comprehension and improving the overall structure of the speech.

Importance of Tone and Style Adjustments Based on the Audience

To be persuasive in a speech, don’t forget to analyze your audience in advance, if possible. Customizing your approach to specific listeners encourages their engagement. A thorough awareness of your target audience’s tastes, expectations, and cultural subtleties ensures that your message connects, making it more approachable and appealing to the people you seek to reach.

Prepare for Rebuttals

Still, be aware that there may be different people in the audience. The main point of persuasive speaking is to convince people of your ideas. Be prepared for rebuttals and that they might attack you. Extensively research opposing points of view to prove yours. You may manage any objections with elegance by being prepared and polite, reaffirming the strength of your argument.

Use Simple Statistics

We’ve already discussed that different techniques may reach different audiences. You could also incorporate simple data to lend credibility to your persuasive talk. Balance emotional appeal with plain numerical statistics to create a captivating blend that will appeal to a wide audience.

Practicing Your Speech

We all have heard Benjamin Franklin’s famous quote, “Practice makes perfect.” Even though he said it hundreds of years ago, it still works for everything, including persuasive public speaking! Consequently, you can improve your text with these pieces of advice:

• Go through and edit your persuasive speech sample.
• Practice your speech with body language and voice variation to find the perfect way to perform it.
• Reduce anxiety by practicing in front of a mirror or telling it to someone ready to provide you with valuable feedback.
• Embrace pauses for emphasis, and work on regulating your pace.

It will help you to know your content well, increase confidence, and promote a polished delivery, resulting in a dynamic and engaging speech to persuade your audience.

Additional Resources to Master Your Speech

PapersOwl wants you to ace your speech! We recommend using additional sources to help master your persuasive speech presentation!

• For inspiration, study any example of persuasive speech from a famous speaker, such as Martin Luther King Jr.’s “I Have a Dream” or Steve Jobs’ Stanford commencement address. Analyzing these speeches can provide valuable insights into effective communication techniques.
• Explore Coursera’s course “Speaking to Persuade: Motivating Audiences With Solid Arguments and Moving Language” by the University of Washington.
• Go through different persuasive speech examples for students around the internet, for instance, “Talk Like TED” by Carmine Gallo.

Make your persuasive speech successful by continuously learning and drawing inspiration from accomplished speakers!

Master the Art of Persuasion With PapersOwl

In conclusion, speaking to persuade is an art that helps convince with words . You can craft it by following our tips: include a well-structured persuasive speech introduction, a compelling body, and memorable conclusion. To ace your speech, practice it in advance, be ready for rebuttals, and confidently state your message. The secret lies in blending both for a nuanced and compelling communication style, ensuring your message resonates with diverse audiences in various contexts.

Nevertheless, writing a persuasive speech that can hold your audience’s attention might be difficult. You do not need to step on this path alone. You may quickly construct a persuasive speech that is both successful and well-organized by working with PapersOwl.com . We’ll be there for you every step, from developing a convincing argument to confidently giving the speech. Just send us a message, “ write a speech for me ,” and enjoy the results!

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11.2 Persuasive Speaking

Learning objectives.

• Explain how claims, evidence, and warrants function to create an argument.
• Identify strategies for choosing a persuasive speech topic.
• Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
• Distinguish among propositions of fact, value, and policy.
• Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

• Not current. People should use seat belts.
• Current. People should not text while driving.
• Not controversial. People should recycle.
• Controversial. Recycling should be mandatory by law.
• Not as impactful. Superman is the best superhero.
• Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
• Unclear thesis. Homeschooling is common in the United States.
• Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

• Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
• Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
• Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

• What is your reaction to the claim that persuasion includes Western and masculine biases?
• What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
• In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

• Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
• Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
• Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
• Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

• Hook the audience by making the topic relevant to them.
• Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
• Cite evidence to support the fact that the issue needs to be addressed.
• According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
• Offer a solution and persuade the audience that it is feasible and well thought out.
• There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
• Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
• Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
• Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
• I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

• Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
• Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
• When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
• When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
• When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
• Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
• Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
• Propositions of policy advocate that something “should or shouldn’t” be done.
• Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
• Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
• To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
• Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Tips for Writing a Persuasive Speech

The key to effective communication lies in a well organized, clearly articulated, and thoroughly researched and sourced argument. Download our guide for more tips!

What is Original Oratory?

More original oratory resources, more original oratory guides, looking for a different resource.

6 Tips for Writing a Persuasive Speech (On Any Topic)

B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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How to Write a Persuasive Speech: from Attractive Outline to Effective Closing

Updated 13 Jun 2024

Persuasive speaking is a skill that can transform your ability to influence and persuade others. The point of such a speech format is to sway others to agree with your perspective or support your stance by using compelling arguments, evidence, and persuasive language.

Whether you're a student who needs to deliver a well-crafted self-introduction speech or a seasoned speaker, enhancing your speaking skills can be a game-changer in various aspects of your life.

In this blog post, we'll explore the ins and outs of persuasive speeches, including what they are, how to write them, and the key elements that make them impactful. You’ll learn how to write a persuasive speech and follow tips from renowned speakers to help you elevate your speaking game.

What is a persuasive speech: definition and key parts

At its core, it is a carefully crafted message designed to sway the audience's beliefs, attitudes, or actions. But you should understand that it's not just about sharing information. Otherwise, it's about stirring emotions, building credibility, and appealing to logic. Creating a winning persuasive speech involves mastering the three persuasion pillars: ethos, pathos, and logos.

• Ethos is all about establishing your credibility as a speaker. You need to win the trust of your audience by showcasing your expertise, integrity, and authority on the topic. Share your qualifications, experiences, and credentials to build trust and credibility right from the start.
• Pathos is about tapping into the emotions of your audience. Indeed, stories, anecdotes, and personal connections connect you with people. Share real-life examples, heartwarming stories, or powerful anecdotes that elicit emotions such as empathy, compassion, or passion ─ it will make your talk memorable and impactful.
• Logos is about using logic and reasoning to support your argument. It is where facts, data, evidence, and logical reasoning come into play. Use statistics, research, case studies, and logical arguments to support your points and make your speech persuasive and compelling.

Your message should flow seamlessly from ethos to pathos to logos when you are building an irresistible persuasive speech. Start by establishing your credibility through ethos, then connect with your audience emotionally through pathos, and finally, back up your points with logical reasoning through logos. If you're thinking, "Help me write me a speech ," you can consider seeking professional speech writing services. These services can provide expert assistance in crafting a persuasive speech that seamlessly transitions from ethos to pathos, and finally logos.

Persuasive speech types: useful examples

Speeches come in different flavors, each with a unique focus and purpose. Let's learn about three main types: factual, value, and policy.

Factual persuasive speeches

If you craft a factual type of speech, you want to persuade the audience by presenting information and evidence backed up by facts. The focus is on providing credible data, research findings, and expert opinions to support the speaker's argument. Factual persuasive speeches are often used in informative settings, where the goal is to present information compellingly that influences the audience's perception or understanding of a topic.

Example : Advocating for the importance of regular exercise by citing scientific research on the health benefits and providing statistical data on the risks of sedentary lifestyles.

Value persuasive speeches

These speeches aim to persuade the audience by appealing to their moral or ethical values. The focus is on presenting arguments that align with the audience's beliefs, values, or moral code. Value persuasive speeches often involve discussing subjective or abstract topics, such as social issues, morality, or personal values, and aim to sway the audience's opinions or attitudes based on their values and emotions.

Example : Arguing for promoting diversity and inclusivity in the workplace by appealing to shared values of fairness, equality, and respect for individuals of all backgrounds.

Policy persuasive speeches

The focus here lies in presenting arguments that advocate for a specific policy change or action to be taken. Policy persuasive speeches are often used in political or advocacy settings, where the speaker seeks to influence the audience's actions or decisions on a particular issue or policy.

Example : Proposing a ban on single-use plastics to reduce environmental pollution and promote sustainable practices. 

Writing a persuasive speech: step-by-step guide

The key to a successful persuasive speech is clearly communicating your message, supporting your arguments with credible evidence, and engaging your audience emotionally and logically. With careful preparation, practice, and confidence, you can deliver a compelling speech that inspires and motivates your audience. 

Step 0: Understand your audience.

Understand who you will be talking to, their values, and interests. It helps you tailor your speech to resonate with them and make your arguments more compelling.

Step 1: Choose a topic that inspires you and do the research.  

You should be passionate about your topic ─ find what resonates with your audience and yourself. If you are unsure what to discuss, gather topics for a persuasive speech first. Use peer-reviewed journals, websites you can trust, and expert opinions to strengthen your speech.

Step 2: Understand your purpose.

You want your readers to stay engaged throughout the entire speech, which is why you need to state what you will be discussing from the beginning. Understanding your purpose is essential because it guides your message and the strategies you use to persuade your audience. Without one, your speech can lack direction, coherence, and impact. A well-defined purpose helps you to tailor your argument, select the most effective evidence, and use persuasive techniques that are appropriate for your audience. 

Step 3: Keep a persuasive speech structure.

A speech typically includes an introduction, a body, and a conclusion. The opening should grab your audience's attention: people should see why you are worth listening to and which point you will be supporting. After, you should uncover your point of view and back it up with arguments and examples. In the very end, make a strong call to action. 

Step 4: Add persuasive language and techniques.

Choose powerful words and phrases that evoke emotions and create a sense of urgency. Use rhetorical devices such as repetition, rhetorical questions, and anecdotes to make your speech more engaging and memorable. Use persuasive techniques such as ethos (appeal to credibility and authority), pathos (appeal to emotions), and logos (appeal to logic and reason) to strengthen your arguments.

Step 5: Practice and refine your speech.

Rehearse your speech multiple times to become familiar with the content and delivery. Practice speaking slowly, clearly, and with appropriate gestures and facial expressions. Time yourself to ensure that your speech fits within the allocated time. Solicit feedback from others and make necessary revisions to improve your speech's clarity, coherence, and persuasiveness.

You can also consider enlisting the help of professional speech writer . They can assist you in creating a compelling and well-structured speech that effectively communicates your message.

A path to a powerful persuasive speech outline 

An outline for your speech may come in handy when you want to ease the stress and pressure of public speaking ─ it helps to organize key arguments, ideals, evidence, and supporting details. You may look at it as a skeleton for the speech that helps you to structure your thoughts and ensure you effectively convey them to your audience. We will look at how to create an outline, taking an example of the mental health issue. 

1. Think of a compelling introduction.

Start with a hook that captures your audience's attention and sets the tone for your persuasive message. 

"Did you know that mental health affects every aspect of our lives, from physical health to relationships and overall well-being?"

2. Smoothly immerse into the topic.

Provide background information on the topic of mental health to establish its significance. 

"Mental health is a critical but often overlooked aspect of our overall health and well-being. It encompasses our emotional, psychological, and social well-being and is crucial in our daily lives."

3. Clearly state your point of view.

Outline the main points or arguments to support your persuasive message about mental health. For example:

Importance of destigmatizing mental illness: Share stories or testimonials from individuals who have experienced stigma related to mental health and highlight the need for a more compassionate and understanding society.

4. Present a solid foundation of facts.

Support your thesis statement with credible facts, statistics, anecdotes, or examples reinforcing your persuasive message. For example:

"As someone who has personally witnessed the impact of mental health challenges in my family, I know firsthand the importance of raising awareness and promoting support for mental health initiatives."

5. Anticipate counterarguments.

Acknowledge potential counterarguments and provide rebuttals to address them. This way, your message will look more reputable. 

"Mental health issues are not real illnesses, and people should just 'snap out of it' or 'toughen up.'" Then, offer evidence why it does not work like that. 

6. Conclude with a powerful call to action.

Summarize your main points and conclude your speech with a compelling call to action, urging your audience to take specific steps to support your persuasive message.

"Destigmatizing mental illness, promoting mental health awareness, and offering support to those in need are crucial steps towards creating a more compassionate and inclusive society. Let us all take action today to support mental health and make a positive difference in the lives of individuals and communities."

Tips for Writing Persuasive Speech 

Don't be confrontational in your argument. People are more likely to change their beliefs or behavior when they feel respected and heard, rather than attacked or belittled. That’s why you don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.

Use simple statistics.  Don't overwhelm your audience with confusing numbers. Simple statistics are much more useful because it helps the audience to understand and remember the numbers. By using statistics that are relevant, accurate, and easy to digest, you will only enhance your credibility. 

Don't complicate your speech.  Going outside the standard "three points" format may complicate your speech. You may want to get creative but do not go overboard by changing the format. The human brain is wired to process information in chunks, and breaking your message down into three main points makes it easier for your audience to absorb and retain. 

Master your self-introduction speech.  By practicing and creating a solid self-introduction speech, you will establish a connection and create a favorable impression for the audience from the very first minutes. 

Learn from famous speakers.  Study talks from famous persuasive speakers, such as Martin Luther King Jr., Winston Churchill, or Barack Obama, and learn from their techniques, style, and delivery.

Use storytelling.  Tell compelling stories that relate to your topic and resonate with your audience. Stories are powerful tools for conveying emotions, illustrating concepts, and making your speech more engaging and relatable.

Authenticity is a key.  When writing a speech, be genuine, sincere, and passionate about your topic. Avoid overly scripted or robotic language, and be yourself throughout your speech.

What is the key to a good persuasive speech? 

A persuasion is a set of ethos (credibility), logos (logic), and pathos (emotion) ─ use all three elements in your speech to sound persuasive. 

Which opening should I use for a persuasive speech? 

It should start with an opening that grabs readers’ attention: it can be a powerful quote, a compelling anecdote, a surprising fact or statistic, a rhetorical question, or a bold statement. Utilizing a commemorative speech is an effective way to engage the audience (check our tips for choosing topics for commemorative speeches ). Once you catch the attention of your audience, make sure to clearly explain your topic idea.

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Written by Meredith Anderson

Meredith, a dedicated editor at EduBirdie, specializes in academic writing. Her keen eye for grammar and structure ensures flawless papers, while her insightful feedback helps students improve their writing skills and achieve higher grades.

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Tips on How to Write a Persuasive Speech

Persuasive speeches have the power to not only make a powerful point but create moments in time that define eras. From Martin Luther King Jr.’s “I Have a Dream” speech to King George VI’s radio speech, persuasive speeches have the ability to live and inspire indefinitely.

Politicians, in particular, rely on the power of persuasive speeches when campaigning and after being elected. There are professional speech writers that make a very lucrative living writing persuasive speeches for political and corporate leaders.

Persuasive speeches are not only for politicians and corporate leaders. Everyone is using or trying to use the art of persuasion each and every day as a call to action. You may find yourself needing to deliver a speech in a sales meeting to close a big client. You might find yourself in front of a local board in your community using the art of persuasion for a cause you strongly believe in. Whatever the situation, having an understanding of how to write a persuasive speech then deliver it is like having a superpower.

The great thing about learning how to write a persuasive speech is that anyone can do it. You don’t need to have any special talent for writing or speaking. There are creative elements, but those emerge as a result of mastering the fundamentals, which anyone can do.

In this article, you’re going to learn how to write a persuasive speech, so you can add that superpower to your talent stack and start getting more of what you want out of life. The most successful people in the business world and life, in general, all understand the power of persuasion to some degree, and now you can, too.

Define the Goal of Your Persuasive Speech

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

Analyze Your Audience

Understanding who your audience is and what level of awareness they’re at is critical to a successful persuasive speech. For example, if you’re talking about an issue your audience knows very little about, you’ll need to spend some time educating them about the history and background. On the other hand, if your audience is coming with a high level of awareness, educating them on what they already know will weaken your speech, and your audience will quickly disengage, or worse, take a position against you before even hearing the heart of your argument.

Understanding the perspective of your audience is important any time you are writing a speech. This is especially true with a persuasive speech because not only are you seeking to get them to listen to you, but you’re also hoping they’ll take a particular action after listening to your presentation.

Things to Consider About Your Audience

Aristotle and Quintilian are the most famous ancient scholars to give public speaking definitive rules. Aristotle defined rhetoric as a means to persuade on any subject. Quintilian published a twelve-volume textbook on rhetoric, and many of his references are still used today by politicians.

Cicero is considered perhaps the most significant rhetorician that ever lived. He is famous in the field of public speaking for creating the five canons of rhetoric—a five-step process for developing a persuasive speech that is still used to this very day.

Who is in Your Audience?

To properly analyze your audience, you first must understand who they are. Depending on your topic, knowing about your audience member’s age, income, ethnicity, race, gender, religion, profession, political beliefs, membership, and hobbies can influence the way you frame your topic and overall approach.

Who are You to Your Audience?

Does your audience have a predetermined opinion about you, your organization, or your profession? If so, it’s important to call it out and recognize it. Your audience will view this as you seeing and understanding them, and a bridge of common ground will have been built from the outset.

What Does the Audience Value?

Having clarity on what matters most to your audience allows you to align your speech topic with their most deeply-held values. For example, if you’re speaking to a veterans group that values community service, you can place more emphasis on your organization’s local charitable endeavors.

How Relevant is Your Topic?

Is your audience already invested in your topic? If it is, then you don’t need to spend a lot of time explaining why they should care about it. On the other hand, if the audience has a low level of awareness, it’s important to draw a connection between your topic and their interests early on in the speech.

Put Emphasis on Your Audience

Your objective is not to merely get through your speech, you’re trying to persuade your audience to take action or think about a topic with a new perspective. You need to make your audience feel like you genuinely recognize and care about their opinions and beliefs. A persuasive speech is not about you, it’s about the people you’re trying to persuade. Talk to your audience, not at them. When writing a speech, you need to keep in mind these are words to be spoken, so reading aloud after you write and during the editing process can be extremely helpful.

How to tell your story so the audience feels it’s their story.

​​​​​​​Organize Your Points with a Strong Outline

Public speaking can be categorized into four main types: ceremonial, demonstrative, informative, and persuasive.

Open Strong

Most of us will give a ceremonial speech during our lifetime. These are the speeches that mark special occasions. We’ve seen them at weddings, graduations, birthdays, office parties, and funerals. Often a ceremonial speech involves a toast and is delivered with intimacy and an emotional connection to the audience.

Attention Grabber

This can be a statement or even a visual that gets your audience’s attention. Often coming out of the gates with some drama works. This can be the most important line of your entire speech. If the audience does not engage from the start, it can be very difficult to get them back. Often this line comes in the form of a question that forces the audience to actively engage or think. It could be a riddle or unique question. The point is you want to grab attention and then do your best to hold on to it.

Link to the Audience

Showing that you have something in common with the audience builds trust. If possible, show that you have a similar background or share an emotional connection. This relies on you knowing your audience. For example, if you’re a parent, you can emphasize the common concern for your child’s future. If you share an ideological position with your audience, you may emphasize that.

Demonstrate Your Authority

Demonstrate to your audience that you’re a reliable source. Highlight the research you’ve done on the topic. If you have personal or professional experience with the topic, make sure to share that. If you’re speaking about teen drug addiction, and one of your teens had an addiction problem, it would be important to mention that experience.

Tell Them Your Goal

Be transparent about what you hope to accomplish. The more honest and upfront you are, the more that builds trust. This part can tie into your thesis statement.

Thesis Statement

The thesis statement is where you tell your audience your position on the topic you’ll be discussing. Your goal is to have the audience agree with your thesis by the conclusion of your speech. The thesis statement should be short and clearly state your views.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience. These reasons are various statements that provide support for the thesis statement. After each reason, the speaker lists examples as evidence to try and provide a factual argument to sway listeners’ opinions to agree with their own.

After you finish writing the speech introduction, you’ll start writing down the reasons you take the position you take. The reasons are a combination of statements that provide support for your thesis statement. After each reason, you want to persuade by giving examples that support your reasoning.

The same format can be followed throughout the speech.

Conclusion/Final Appeal

The conclusion is considered the most important part of a persuasive speech, besides the introduction and thesis statement. This is where you must sum up and tie in all of your arguments into one final powerful point. From a persuasion standpoint, it’s usually best to make it an appeal to emotion, supported by the appeals to logic you made throughout your speech.

COMMUNICATION WITH PURPOSE

Use the Power of Storytelling

The Key Elements of Storytelling in Your Persuasive Speech

• The story should build trust with your audience
• Every story has a conflict, hero, and solution
• Effective stories are simple and easy to understand

How Stories Build Trust

Good stories find common ground between you and your audience. The story should include both yourself and your audience. But your audience is the most important character in your story. Knowing who your audience is will help you craft your story. What is their history? What obstacles do they face? What is their experience? When your audience sees themselves in your story, you’ve gone a long way to build an enormous amount of trust.

Basic Story Structure

Just like your persuasive speech must have structure, so will the story you tell within the speech. All good stories have a conflict or problem. They all have a hero – usually the person telling the story or, even better, the audience. The third element of a basic story is a villain or enemy. In the context of your persuasive speech, you’ll need to shape the story around the topic. The story brings the topic to life in a way the audience can visualize. Your story may be an anecdotal story, but even that needs to obey the rules of story structure in order to draw the audience in.

Keep the Story Simple

The story is just a small part of your speech. It needs to be economical, impactful, and easy to follow. When you’re writing your story, you need to keep the time it will take to tell the story in mind. Make the story as simple as possible without sacrificing the impact. Stand Up comedians are some of the best short storytellers you can study. Many of their jokes are, in fact, stories. And the best ones make you laugh and persuade you at the same time. If you can do that, you’ll be way ahead of the game.

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Persuasive Speech Writing FAQs

If you spend any time researching how to write a persuasive speech, you’ll quickly find that people have a lot of questions about the topic. We’ve gathered some of the most frequently asked questions and answered them here in one place.

What are the Top 5 Persuasive Techniques?

1. repetition.

Anyone who has studied psychology understands the power of repetition. Your audience will never agree with you if they don’t truly get what you’re saying. Good repetition involves making your point in several different ways. Make it directly, use examples, tell a story, use quotes, and revisit it in your summary.

2. Give Reasons Why

Never forget the power of the word because. Psychological studies show that people are much more likely to comply with a request no matter how absurd if you give them a reason why.

3. Be Consistent

Consistency in our thoughts and actions is a valued social trait. When we view someone as inconsistent, we lose trust. Use this in your writing by getting the audience to agree with something up front that most people would have a hard time disagreeing with. Then make your case with supporting evidence while relating your thesis back to the opening scenario your audience already accepted as true.

4. Social Proof

We’re always looking to others for implicit or explicit advice on what to accept. Social proof is so powerful it can determine whether we give help to a person in need. For a persuasive speech giving statistics that support your thesis can be a powerful way to use social proof.

5. Storytelling

Stories have the power to get people to persuade themselves. Storytelling lies at the heart of persuasion. Do everything you can to tell better stories, you’ll soon find yourself to be a powerfully persuasive person.

What is Persuasive Writing?

Persuasive writing is basically a written form of an oral debate. Persuasive Writing is used to convince or persuade a reader that the writer’s opinion of a topic or cause is correct. When writing persuasive speeches, you need to be well versed in word selection, framing logical arguments, and creating a strong, cohesive closing argument.

What are the Three Types of Persuasive Speeches?

There are three kinds of persuasive speeches most often used in the area of beliefs and attitudes. These are speeches of fact, value, and policy. You can argue about what is, what should be, or how it should be.

What is a Good Persuasive Speech Topic?

The best topic for a persuasive speech is a topic you’re interested in. There are endless types of topics one can persuade on. It’s good to use a somewhat relevant and current topic so your audience will be familiar, but most important is your interest. If you’re not passionate about your position on a topic, your audience will notice quickly and lose interest.

What Persuasive Technique is the Most Effective?

If you can use storytelling to its maximum effect, you’ll be a powerful storyteller. The beauty of storytelling is putting the audience in a position where they persuade themselves to your position. They aren’t agreeing with you, they’re agreeing with themselves, and that element of autonomy has the biggest impact when it comes to persuasion.

Writing a Persuasive Speech Conclusion

Now you can see that persuasive speech writing is more skill than talent. These tips for writing hopefully have changed your point of view and given you the confidence you need to write a great persuasive speech.

Effective persuasion is about knowing the principles and using the right structure. Of course, when you deliver your speech, your body language and eye contact will influence the audience’s impression, but a properly written speech will give you the confidence you need for delivering a memorable, persuasive speech.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers tips on how to write a persuasive speech for organizations and individuals. To date, we’ve coached over 600 CEOs and helped individuals in some of the world’s largest companies including Netflix, eBay, Sonos, Lyft, and Freshworks.

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Persuasive Speech

Making Persuasive Speech Writing Easy: Steps and Tips

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3 Basic Types of Persuasive Speeches

Having trouble writing a persuasive speech? You're not alone. 

Many students and aspiring orators find themselves wrestling with the complexities of persuasive speech composition. 

But fear not! Our comprehensive guide is here to assist you at every step of the way. With practical steps, illustrative examples, and invaluable tips, we'll help you hone your persuasive speech writing skills. 

So, keep reading!

• 1. What is a Persuasive Speech
• 2. Parts of A Persuasive Speech
• 3. How to Write A Persuasive Speech
• 4. Persuasive Speech Examples
• 5. Persuasive Speech Topics
• 6. Tips For Writing A Good Persuasive Speech

What is a Persuasive Speech

A persuasive speech is a type of speech in which the speaker aims to influence the thoughts, opinions, or actions of the audience. 

It involves presenting a viewpoint on a specific topic and providing compelling arguments and evidence to convince the listeners. The speaker's objective is to bring about a change in the audience's beliefs, attitudes, or behaviors. 

The speaker uses a range of rhetorical techniques, including the persuasive appeals of ethos, pathos, and logos .

• Ethos pertains to the speaker's credibility and character. It involves establishing trust and authority, which makes the audience more receptive to the speaker's message.
• Pathos involves appealing to the emotions and feelings of the audience. It aims to create a strong emotional connection and empathy, making the audience more inclined to take action.
• Logos is about using logic and reason to construct a persuasive argument. It relies on evidence, facts, and clear reasoning to support the speaker's viewpoint.

Parts of A Persuasive Speech

In a persuasive speech, the core sections typically include:

Introduction

The introduction is your opportunity to capture your audience's attention. Start with an engaging hook or attention-grabber. 

Provide some background information on the topic to contextualize your argument. 

Main Points

Your speech should have two to four main points, each supporting your main argument. Each main point should be a distinct argument that reinforces your overall position. 

These arguments serve as the core structure of your speech and should be well-researched and logically presented. 

Supporting evidence, examples, or statistics should be included for each main point to bolster your argument and make it more persuasive.

Transitions

Smooth transitions are essential in maintaining the coherence and flow of your speech.

Transitions may be as simple as a sentence or phrase that connects one point to the next, ensuring your speech flows logically.

Counterarguments

Recognizing and addressing potential counterarguments or opposing viewpoints is a sign of a well-rounded and well-researched argument. Devote a section of your outline to these counter arguments, acknowledging them in a fair and unbiased manner. 

Then, provide a well-reasoned response to refute these opposing views, demonstrating the strength and credibility of your own position.

The conclusion is where you wrap up your speech by summarizing your main points and restating your thesis. 

This reinforces your central argument and leaves a lasting impression on your audience. A strong conclusion should provide a clear sense of closure, emphasizing the key takeaways from your speech.

Call to Action

Consider including a call to action in your conclusion to motivate your audience to take a specific step or support your cause. 

This step adds a practical and actionable element to your persuasive speech, encouraging your audience to apply what they've learned.

Closing Remarks

End your speech with a memorable statement that leaves a final impression. You can use a powerful quote, a thought-provoking statement, or a call for reflection. 

Additionally, thank your audience for their time and attention, fostering a sense of appreciation and respect for their presence.

An outlines guides you through the process of crafting a persuasive message and making a successful persuasive speech. Certain steps can vary according to whichever type of persuasive speech you’re working on.

How to Write A Persuasive Speech

Writing a persuasive speech is a structured process that makes your message compelling and effective in conveying ideas to the audience.

Here's a step-by-step guide to help you craft a persuasive speech:

Step 1: Choose a Persuasive Topic

Selecting the right topic is the foundation of a persuasive speech. Look for subjects that you are passionate about and that resonate with your audience. Moreover, an effective persuasive topic is one that can be debated or has varying viewpoints.

Your chosen topic should be relevant to your audience's interests, beliefs, and concerns. For instance, if you're addressing university students, consider what issues are important to them.

Let's say you choose "The Importance of Mental Health Awareness on Campus" as your topic. This topic is relevant, given the high levels of stress and mental health challenges that college students often face.

Step 2: Research Your Topic

To create a compelling persuasive speech, thorough research is essential. 

Gather information, data, and evidence that support your arguments and help you establish credibility as a speaker. 

For the topic of mental health awareness, research may include finding statistics on mental health issues among college students. Look for academic studies that discuss the impact of mental health on academic performance.

Step 3: Know Your Audience

Understanding your audience is crucial. Consider their attitudes, beliefs, values, and concerns related to your chosen topic. 

For a college student audience, it's essential to comprehend their experiences and viewpoints on mental health. By acknowledging their existing knowledge and attitudes, you can tailor your speech to resonate more effectively with them.

Step 4: Organize Your Speech

Like any speech, persuasive speech should follow a logical structure. 

Start with a compelling opening, which may include a relevant story, a surprising fact, or a thought-provoking question. Clearly state your main argument here. In the case of mental health awareness, it could be something like, 

"Promoting mental health awareness on campus is essential for the well-being and success of college students." 

Create a speech outline, which could be structured around the problems, solutions, and a call to action regarding mental health on campus. A speech outline is a blueprint which helps in delivering your persuasive speech in a logically fluent way and convincing your audience. 

Here is a sample speech outline:

Step 5: Craft Persuasive Arguments

In the body of your speech, you'll present persuasive arguments to support your thesis. 

In the "Understanding the Problem" section, talk about rising student stress, mental health stigma, and their impact on academic performance. 

Use evidence and examples to back up each argument. Cite specific statistics or sharing stories of students who have faced these challenges.

Step 6: Use Rhetorical Devices

To make your persuasive speech more engaging and relatable to your audience, it's essential to employ rhetorical devices effectively. 

These devices add depth and emotional resonance to your message. Some key rhetorical devices to consider include metaphors, anecdotes, and emotional appeals. 

Personal stories or anecdotes about mental health issues can create a connection with your audience and evoke empathy.

Step 7: Address Counterarguments

It's important to acknowledge potential counterarguments in your speech. This shows that you've considered multiple perspectives. Acknowledging and refuting opposing views enhances the strength and credibility of your own point of view.

A potential argument could be that mental health awareness is too costly for universities. You can counter this by presenting cost-effective solutions that have been implemented successfully at other institutions.

Step 8: Call to Action

Conclude your speech with a compelling call to action. Encourage your audience to take specific steps to support your cause. 

For instance, you could encourage them to participate in mental health awareness campaigns on campus, or advocate for improved mental health services in the university community.

Step 9: Revise and Practice

After writing your speech, revise it for clarity, coherence, and impact. 

Practice your delivery multiple times to enhance your confidence and effectiveness as a speaker.

Persuasive Speech Examples

Here are some persuasive speech examples for helping you:

Persuasive Speech Examples For Students

Persuasive Speech Topics For College Students

Want to consult a few more examples? Check out these persuasive speech examples to help you get more ideas!

Persuasive Speech Topics

A good persuasive speech topic is one that grabs your audience's attention and stirs their thoughts. 

To choose the right topic, it should be something you truly care about and that's important to your audience members. It's also essential that there are different opinions on the topic because it creates room for a meaningful discussion.

Here are some persuasive speech ideas:

Funny Persuasive Speech Topics

• Why cats are secretly plotting to take over the world.
• The importance of having a designated pizza night every week.
• How to survive a zombie apocalypse with just your wits and a backpack of snacks.
• The merits of watching cute animal videos during work hours.
• Why we should replace final exams with rap battles.
• The best excuses for being late to class (that actually work).
• How to annoy your roommates without getting caught.
• The compelling case for declaring "National Pajama Day."
• The benefits of talking to your houseplants and why they're great listeners.
• Why coffee should be classified as a daily essential nutrient.

Unique Persuasive Speech Topics

• The impact of social media on our sense of self-worth and well-being.
• The need for implementing mindfulness and meditation in schools.
• The benefits of fostering a community garden in every neighborhood.
• Why we should prioritize space exploration and colonizing other planets.
• The importance of teaching coding and programming in elementary schools.
• The ethical implications of gene editing and designer babies.
• Promoting eco-friendly travel options and reducing the environmental impact of tourism.
• The benefits of a four-day workweek for improved productivity and work-life balance.
• The need for teaching financial literacy in high schools.
• The impact of virtual reality on therapy and mental health treatment.

Can’t pick a topic? View this extensive list of persuasive speech topics on different themes!

Tips For Writing A Good Persuasive Speech

Creating and giving a strong persuasive speech involves different steps. Here are some tips for both writing and delivering your speech effectively:

• Learn what your audience cares about and shape your message accordingly.
• Back your points with credible data, facts, expert views, or real-life stories.
• Utilize credibility, emotions, and logic in a way that appeals to the audience.
• Share relatable anecdotes to connect with your audience.
• Time your speech to fit the allotted duration for maximum impact.
• Make good eye contact to connect with your audience and display confidence.
• Maintain open and confident body language; avoid nervous habits.

To sum it up, you've learned the steps and important tips for making a strong persuasive speech. You have the tools to choose the right topic, use evidence effectively, and engage your audience. 

But if you ever need help or find it tough, remember you can hire our college paper writing service . We're here to assist you in creating a persuasive speech that makes an impact.

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Speech Structure: The Complete OBC Guide

What makes a great speech? The content, of course, but also the structure. All great speakers overlay their content on a well-known structure. 

Your speech structure is the glue that binds your points together. Without it, you cannot really have the impact you desire to have on the audience.

The beauty of this is that a good structure is so subtle it is almost invisible. Its effectiveness is only evident in its impact.

Speech writing can be intimidating for some, however, we have incorporated plenty of speech examples to get a complete understanding. We aim to explain a proper structure that can be applied to any of your speeches.

There are four things you need to keep in mind about this:

Table of Contents

What is the purpose of your speech?

Can too much content be harmful, who is the audience, informative speech, persuasive speech, argumentative speech, demonstration speech, humorous speech, strong statement, visual prop or demonstration, personal anecdote, problem or strong statement, summary on writing your introduction:, credibility, cause and effect:, problems and solutions:, lucky number three, summary on writing your body:, call to action, inspirational, key takeaway, summary of writing your conclusion:, meta description:, picking the right topic.

The content of a speech can largely determine how the audience receives it. For this, you will need to accurately assess who is going to be listening to your speech. There are some questions you need to ask before sitting down to write this speech.

Do you intend to introduce a concept or argue on a controversial topic? Is your purpose of imparting knowledge or guiding the audience through a demonstration? It is essential to have your intentions cleared; otherwise, you can risk creating a speech with no direction.

We understand that as daunting as speaking can be, it is, at the same time, fascinating. When you pick a topic that you are passionate about, it is easy to find yourself packing the speech with all kinds of information. However, in doing so, you can overwhelm your audience.

There is such a thing as too much information. You need to make sure that whatever information you do include is impactful and influential. Aim for something short but memorable. Pick one takeaway message and gear your speech towards that objective.

While it is vital to pick a topic that interests you, it is equally important to make sure that it can grab the audience’s attention. What is the target demographic for your speech? What is the setting for this speech? Is it a particularly controversial topic?

This is important because as humans, most people are likely to be more interested in your presentation if it benefits them somehow. At the same time, you have to consider the setting.

For instance: an office setting would not be the right setting for a controversial social speech. If your speech includes demonstration and requires volunteers, you need to ensure that this is an audience willing to participate.  

Do you understand the various types of speeches?

Before you pen down your presentation, stop to wonder whether you understand the different types of speeches. Understanding what kind of speech you are going for can help you better structure it for maximum efficiency:

An informative speech intends to explain complex topics to your audience by providing engaging information. This can include objects, events, procedures, and more. It is better if you pick a topic that you are interested in so that your enthusiasm shines through.

When you give an informative speech, you are merely trying to educate your audiences about a particular topic. You refrain from becoming too argumentative as it might come across too strong for your listeners. If this is the type of speech you intend to give, you can check out 100 Informative Speech Topics and Ideas to make your job easier. 

A persuasive speech intends to convince the audiences of your viewpoint. It uses compelling points to sway the listener’s opinions. The primary purpose of this type of speech is to affect the audiences’ thought process and persuade them to think about changing how they feel about a topic.

Some examples of a persuasive speech can be a politician’s speech, an animal activist’s speech, and so on. As you can see, the goal here is to persuade and obtain something ultimately. A politician might want to sway your vote in their favor, whereas ani activist has a cause that they’d like to advocate for.

If this is the type of speech you intend to give, you can check out 237 Easy Persuasive Speech Topics and Guide to better plan your speech.

An argumentative speech is more or less a persuasive speech. However, a persuasive speech does not always have to be argumentative. The purpose of an argumentative is to alter how the audience views a subject. 

Changing the audience’s opinion is not an easy job. This is why you need to not only pick a persuasive topic but also believe in it. You need a strong claim along with irrefutable points to support it. 

The best argumentative speeches utilize issues relating to current events. You can see this in the media in the form of mostly social, ethical, political, or religious arguments. Your arguments should make use of logic and realistic examples. Some examples of this type of speech can be: Dress codes shouldn’t be mandatory, Space exploration is a waste of money, etc.

If you’d like to see more topic ideas for an argumentative speech, you can browse the 200 Argumentative Speech Topics and ideas: A Complete Guide . 

A demonstration speech, true to its name, demonstrates to the audience how something works. This type of presentation is more common for high school or college students. It makes use of props and useful body language to properly guide the audience through an activity.

This type of speech can fall under informative speech as you are informing the listeners on a task. While this type of speech is considered a basic speech, it is an excellent way to practice your expository speaking.

If this is the type of speech you’d like to give, here’s a list of 279 Demonstration Speech Topics and Ideas: A Complete Guide , so that you can better perfect your speech.

A humorous speech is the perfect light-hearted solution for adding a fun twist to your speech. This type of presentation aims to entertain the audience. A humorous speech can incorporate any of the above examples. It is, thus, very versatile. And what’s more? You get to have just as much fun delivering it!  

The thing to keep in mind with this kind of speech is that you need to pick a proper topic. You intend to garner a joyful response to its best not to pick a sensitive topic. To help you out, you can browse the 300 Funny Speech Topics to Tickle Some Funny Bones! to structure your humorous speech.

Writing the Introduction (Opening)

The introduction of your speech is vital to the success of your speech. It is what sets the tone of your entire speech. It determines whether or not you grab the attention of the listeners. You will get only one chance to charm your audience and make sure they follow the rest of your speech.

So, how can you make this happen? There are a few different ways you can approach this:

Asking a question is an excellent way to grab your audience’s attention. It piques their curiosity and ensures that they will listen to get an answer to said question. The question can be either rhetorical or literal. For instance, “Have you ever wondered what it’d be like to live in a world without technology?” or “Have you ever felt broken-hearted?”.

Either the audience resonates with your question, or it generates curiosity. This is also a great way to get some audience participation. If you say, “With a show of hands, how many of us here have tried to change our habits and failed?” you can not only garner interest but also physically get the audience invested in your speech.

A question is a great way to get your listeners thinking about your topic while introducing your topic, all in a matter of seconds!

A strong statement is also an excellent way to create a compelling introduction. You must know Martin Luther King’s iconic, “I have a dream.” The intensity that radiates from that sentence immediately captures an audiences’ attention and creates a commanding presence.

Similarly, an excellent example of this type of opening is from Larry Smith’s speech. “I want to discuss with you this afternoon why you’re going to fail to have a great career.” This immediately generates intrigue and curiosity. That’s what you’re going for.

This statement does not have to just be cold facts. It can be a part of a personal story as well. For instance, the statement “Last week, I found out that my childhood friend got in a car accident” is bound to create a powerful silence. If your speech has such a strong emotive statement, you can use it in your introduction to engage your audience better.

Another helpful tip that goes with a strong statement in silence. Give your listener’s a chance to absorb the statement that you have put in front of them with a couple of seconds of silence before diving in further.

A prop can be a fantastic addition to your speech. Not only does it help emphasize your point, but it also helps the audience stay focused on your speech. Props are especially good for a demonstrative speech. Or you can simply incorporate demonstrations as part of your speech.

Body language speaks much louder than words can for us humans. This is why using colorful bags, a deck of cards, colored papers, etc. can be so effective as an opener for your speech. Once, I attended a speech where the speaker brought a heavy bag and simply set it on the table, talking about the bag. The audience was hooked, waiting eagerly till the end to find out what was in the bag.

A quotation can be the perfect way to capture your audience’s attention. It also helps set a tone for the speech that is to come. The quote you pick can be a well-known saying such as “They say all that glitters is not gold, well I beg to differ.” Doing so, you can ignite curiosity.

Similarly, you can also quote a person or a publication and tie it to your speech. For instance, for a motivational speech, you can take the example of someone like Bill Gates- “Your most unhappy customers are your greatest source of learning.” When you use a quote from a big name, you will definitely get people wanting to hear and learn more.

Humor is always a great tool to have in your arsenal. A good icebreaker can warm the listeners up to you and make them more receptive to the rest of your speech. Humor is a very endearing trait for a skilled speaker. Some ideas for your opening can be:

“It’s the funniest thing. As I was coming up to the stage, I began thinking we actually have quite a lot in common. None of us have a clue about what I’m going to say!”

“I know we are all busy, and I want to honor your time. So I will make sure to be accurate and brief, no matter long it takes me.”

The great thing about using humor is that it works on your audience subconsciously. You seem at ease with yourself and radiate confidence. You have to remember that for humor to be effective; it has to be effortless. If you seem unsure about your lines, the audience is sure to pick up on it.

A strong statistic will always add validity to your speeches. Presenting the audience with irrefutable facts backed up by a strong source is a surefire way to gain credibility. It can also add gravity to the scale of the issue that you want to draw attention to. 

However, it is easy to overdo things when it comes to numbers. It can be tempting to add strong statistics to the rest of your speech as well. But remember, the strongest points are ones that linger in an audience’s mind. If you give them too many numbers, none of them will stick out in their heads, and they are bound to feel lost.

Some examples can be: “Look to your right. Now, look to your left. One in three women and one in four women are known to have suffered physical violence. A statement like this not only ignites awareness but also physically makes your listener feel involved in your speech.

An anecdote is a short story taken from your life itself. The story usually adds to the theme of your story. Short and light-hearted anecdotes can add a lot of enthusiasm and charm to your speech. However, you don’t have to make them humorous. Even more, touching stories can be equally, if not more engaging.

When used correctly, a personal anecdote makes for the perfect introduction that draws your listeners towards your central message. Not only does it create empathy, but it also sparks interest. If you don’t have a personal anecdote itself, you can go for a third-person anecdote that speaks to you as well.

Opening with a problem can make for a strong opening. This method generates interest and keeps the audience listening with the promise of an upcoming solution. Try to aim for a problem that caters to a wider demographic for a higher relatability.

Problems that relate to current events can have a better draw. For instance: “Why should remote working be implemented even after quarantine?”

In a similar vein, a powerful statement can be an excellent way to capture your audience’s attention. A statement, when paired with silence, can make for an effective tool. Example: “The top 20% of our society makes 80% of all the money. Would you like to be part of this 20%? If so, I’m going to give you some pointers on how you can align yourself in that direction. Does that sound like something you might be interested in?”

• Your opening plays a big role in whether or not you can grab your listener’s attention straight off the bat.
• Give your audience a reason to pay attention by clearly stating the purpose of your speech.
• If you are giving a speech regarding a field you have some experience with, remember to establish credibility early on.
• Give a short highlight reel of your main points.
• Quotations or powerful statements are a great way to catch the audience’s attention.
• Including current events or statistics will make your speech seem more relevant to a wider range of listeners.
• Asking a question will get your audience more involved and add intrigue to the rest of your presentation.

Structuring your content (Body)

The body of your speech will hold all of your main points. Since this is the longest section of your speech, you need to ensure that it is interesting enough to keep everyone’s attention. Depending on the objective of your speech, you will need to add examples, opinions, and facts to back up your points. What helps during this time is proper organization.

Here are some things you want to keep in mind while drafting the body of your speech:

No matter how much you believe in your point, you still need to give your audience a credible reason to take your word for it. This can be done by adding examples, detailed descriptions, statistics, and so on. Always remember to credit the source when using a statistic. You can also add a strong testimonial to add a touch of personalized support if that applies to your objective.

Transitions

When you have a lot of content packed into your speech, transitions become vital to the effectiveness of your speech. You can consider these as points of a refresh in your speech. Here, the audience can reengage and follow along more attentively. 

The best transitions are always invisible. They can seamlessly add flow to your speech without giving any indication of such to your audience. There are many ways to incorporate this into your speech. 

Some examples can be:

A connective transition is where you reiterate a previous point and introduce a connecting point. The way this method works is that it rehashes an important aspect while relating it to what’s next.

The most effective way to use this is in a problem/solution module. This is where you begin by stating a problem and transition towards a solution.

Example: Now that we’ve understood the various negative effects of junk food, let me tell you how we can plan a better diet to combat obesity.

When you do this, you are providing a summary of the problem and swiftly leading them towards a solution. If you jump straight to the next section, it can feel rushed. Besides, pauses are another important element of speech delivery.

Keywords, as the name suggests, have a certain draw to them. These are words that are central to the theme of your speech. Repetition is a very effective tool in conveying your message. 

For instance: If your speech is about the scarcity of running water in rural communities, you can draw attention by repeating the factors that cause this issue. Doing so will also let you explain in better detail these factors while keeping your audience hooked to the main theme.

Content Approach

Depending on your speech, there are various ways to approach how you frame your content. We all know that content is king; however, without the right approach, it’s easy for your message to get lost along the way. This is why it’s so important to keep your subject matter relevant and interesting. Make sure the content is as compact and concise as you can make it. Some of the methods by which you can ensure this is as follows:

Cause and effect is a great way to present your ideas. This method works best for explaining events and consequences or results. Make sure to include all the appropriate details to add emphasis. The element of ‘what’s next’ is what keeps the audience hooked to your speech. As you unfold a cause and follow it with the effects, it will feel both interesting as well as rewarding to your audience.  

Problem and solution is a speech method as old as time. But it is so because of its reliability. This approach works best for a motivational speech. This type of speech intends to address a problem and offer a systematic solution that benefits the listeners. It is also a common approach for pushing an audience to buy into a service or product. You pose a problem and then offer a solution, including a whole package. Make sure the solution you offer is versatile so that it applies to a wider range of people, thereby increasing appeal.

A narrative approach is excellent for anybody who wants to sharpen their storytelling skills. The important ingredients for a narrative speech are chronology and a simple organization pattern. Typically, any story will have a beginning, middle, and end. Going in order, with smooth transitions will make your story easy to follow. 

This type of speech is most effective for presenting events, life lessons, experiences, rituals, and personal beliefs. Try to stick to the core of the story without too many unnecessary details. Just because a narrative includes storytelling does not mean it can’t have an end goal. For instance: a personal experience of failure might be a great story of caution for the listeners.

The most important thing for a successful narrative speech is build-up. You want your audience to be invested, to care about what comes next, to raise the stakes so that when you provide the conclusion, it is that much more effective. You must always ask yourself, “What do I want the audience to remember after this speech?”.

The best way to write this would be to outline a sketch of events that are relevant to your narrative. After that, you can think about the best way to escalate the stakes. Remember that eye contact is an important visual medium in a narrative speech. It will help your audience connect better to your story.

The number three is impactful. Even the general structure of a speech is divided into three parts: Opening, Body, and Conclusion. When you want to make a point that people remember, you should consider splitting it into three, where the first two act as a build-up while your final point brings the unexpected impact.

The best thing about this method is that you can apply it to just about any kind of speech. This, in fact, adds more structure to your speech and makes it more easily digestible. The key ingredient here becomes balance and transition. Make sure you focus on all three elements of your story equally, so it does not feel rushed. Add in a seamless transition to make your story structure seem effortless.  

• Make sure you have designed your content to suit your audience.
• Divide your body into easily digestible sections so that your main points come across clearly.
• Stress on keywords and clever repetitions to drive your point home.
• Work on your transitions to establish clear sections but a seamless switch to keep your listeners hooked.
• When using facts or statistics, always back it up with a credible source.

Closing your speech (Conclusion)

The conclusion is vital to the success of your speech. This is the parting thought that you will be leaving your audience with, so you have to make sure that it’s a good one. The conclusion is where you reiterate your key point. This is why there is so much importance put on a conclusion to be powerful enough to stay in your memory.

Here are some possible ways you can approach your conclusion:

A call-to-action refers to a statement or material that intends to encourage the listener or viewer to take the initiative. It can also be considered as instruction as it usually directs the audience towards something. 

The most effective way to approach this is to manage both your energy as well as your tempo. While it is essential to maintain a clear and well-enunciated speech throughout, when you reach a conclusion, you are going to want to speed up just a little bit. 

What this does is add a sense of urgency to the message that you are giving. Similarly, higher energy makes the audience resonate and respond equally. They will associate this high energy with your message and remember your speech for longer.

Some examples of this can be: “As we can see, the effects of depression can be life-threatening. So I encourage each and every one of you to go home today and reach out to your friends, talk to them and open up a platform where they know they can come to talk to you for anything. Because you’d rather hear their problems than hear about their death.”

For speeches that are over 5-6 minutes long, the audience can sometimes lose track of the earlier points. This is why it is necessary to summarize your main points before you leave the stage. You don’t have to take them through the entire story, but make sure you include the keywords that trigger in them the memory of that portion. 

You can do this by saying something along the lines of “Let me briefly run you through what we discussed” or “So, we talked about three main things today.” This not only does a great job of reiterating and reconfirming your main points but also signals to the audience that you are drawing towards the end of your presentation.

Repetition. Repetition. Repetition.

Even though you might be well familiarized with your speech, it is safe to assume that most of the audience is hearing it for the first time. For this reason, you need to drive your point home by essentially drilling it into their minds. Now, you can’t simply repeat the central theme over and over as that isn’t an effective strategy. But there can be an art to repetition as well.

You should aim to rephrase and reinforce your central idea as you conclude your speech. Don’t go for a word-for-word repetition, but aim to reframe your key themes and arguments. Paraphrasing, in this way, makes sure that you capture the essence of your speech without running the risk of boring your listeners with identical sentences.

We don’t even need to look too far for examples of this method. In Martin Luther King’s famous “I have a dream” speech at the Lincoln Memorial, he used this method of repetition paired with a rising momentum to create impact. Repetition works best when it is subtle and works on the listeners subconsciously.

Ending your speech on a light note is a great way to brighten moods and make sure the audience remembers your message. Your joke can also be a good way to repeat your central message. If you do decide to end with a humorous story, remember to carve out more time for it. Make sure your conclusion doesn’t distract from your main message.

Some people tend to get too excited and give away the upcoming punchline. Remember that the most effective humor approach is one you don’t see coming. How you can add the subtlety to your conclusion is by following this formula:

Set up – pause – Build up – pause – Punchline

Motivational conclusions are always an upbeat way to close your speech. You will be leaving the stage on high energy that is sure to be contagious. This also ensures that your audience will be taking a piece of your conclusion with them, making sure that it is not only memorable but also useful.

There are many ways to approach an inspirational closing. You can go with an anecdote, a quote, a poem, and so on. The purpose is to give a push, to add strength, to ignite a can-do attitude. 

The trick to a powerful inspirational speech is emotion. Humans are excellent at empathizing. If you can adequately emote throughout your story, adding drama into your storytelling, then it is bound to have a more substantial effect. Vocal variety can also be an excellent element for this. Alter your tempo to weave excitement into your story. You can also use smart pauses to add more intrigue. 

Your facial expressions play a significant role in how the audience receives your speech. Whether it is a sad or happy story, make sure that your face conveys it. It can be addictive to have the audience’s attention like this, but don’t get too greedy. Remember to end on your highest note, leaving a lasting impression. 

There are many types of speeches out there. For instance: you might think that a humorous speech is just that: humorous. But think again. All the best speeches have at least one key takeaway.

A takeaway message is quite similar to an inspirational conclusion. The question you have to ask yourself is this: What is the purpose of my speech? Even if you’ve got a fantastic anecdotal story to share, you have to remember that the audience will always wonder what they are getting from the speech. That will be your takeaway.

For an effective conclusion, you have to step back and overview your speech. From your introduction to the body, what is the message you are trying to convey? Make sure your conclusion reflects it. For example: if your speech is about a drowning story, you can probably try to include what you could’ve done and how the audience can avoid being in a similar situation.

A call-back is a fun twist to add to your conclusion. There is a reason why a circle is one of the most pleasing shapes; it gives you a sense of completion. Even if you aren’t aware of it, it works on your mind subliminally. An effective way to conduct this method is to find a way to tie your ending to your introduction.

You can understand a call-back as a reference. It doesn’t have to be limited to just the introduction; you can reference the body of your speech as well. This not only makes for a great repetition tool but also adds a feeling of completion into your presentation.

However, you should pick something that the audience can connect to. This helps create a special and unique bond as if it were an inside joke just between you two. 

• Signal your audience when you’re drawing to your conclusion.
• Add trigger transitions like “In conclusion,” “In summary,” “That brings us towards the end,” and so on.
• Try to end on a high note with something memorable.
• Write your conclusion last so that it complements your introduction.
• Try to paraphrase your words without repeating the same words over and over.
• Your audience is more likely to remember your speech if you end with something useful to them or with a call to action.
• Leave on an attention-grabbing note. 

Wrapping Up:

A speech typically has one of four purposes: to inform, to entertain, to instruct, or to persuade. To deliver an effective speech, you need to first make sure you understand what your objective is. Then, you can follow our guidelines to construct a solid structure and deliver a well-rounded and impactful presentation. Now that you know how to create an effective speech structure, you are ready to dominate the stage!  

The best speech structures are invisible and effective. Learn the tips and tricks to deliver the perfect opening, body, and conclusion and wow the stage.

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<italic>Please Donate to Save a Life</italic>: Inducing Politeness to Handle Resistance in Persuasive Dialogue Agents

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