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How to Start a Football Viewing Center – Sample Business Plan Template

By: Author Tony Martins Ajaero

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Are you a football fan? Do you want to make money out of your passion for football? Then below is a sample business plan template on how to start a football viewing center .

Tope: Ronaldo wouldn’t have won the Ballon D’Or if Messi was fit. Messi  just recovered from injury and in just 2 matches, he scored 4 goals…

Frank: As for me, Christian Ronaldo still remains the best footballer in the world, and he deserved the award.

Tope: Okay, let’s see who will win this year’s championship title.

Frank: Real Madrid Of course

This was the subject of conversation between two avid fans of Barcelona and Real Madrid when I went to watch a football match in a nearby football viewing center.

P.S: In this article, I will be using the Nigerian market as a case study because this is a country where the football viewing center business hold huge potential profit. If you are situated in other countries such as Ghana , Uganda, Kenya, South Africa, Zimbabwe, China, India, Philippines, etc; you can also benefit from this case study because the economic conditions or cultural perception of your country is similar to Nigeria.

However, those in the united states, Canada, U.K, etc might not find the football viewing center business viable because of  their cultural perception and economic condition. People residing in developed countries usually prefer to watch football matches in their privacy.

However, I must emphasize the point that this business can be profitable even in the United states; all you need is a touch of entertainment creativity and the money would follow.

Nigerians love soccer. Not just Nigerians but Africans and the world in general. We love the blues, gunners and so many others. We wish we could be present in some of these football matches, but as much as we like football, most people still cannot afford to buy a DSTV or subscribe to a cable network TV!

It’s a problem most Nigerians can’t deal with. And that’s where the real money is. In Nigeria, we have network cable companies such as DSTV, Strong, MyTV, HiTV , CTL, DaarSat, StarTimes, GOTV , etc .

Just imagine you own a football viewing center that has a sitting capacity of 500 and for each football match, your customers pay between N 50 – N 100 per match Multiply that 500 by 50 0r 100; and you will have a whopping N25,000 – N50,000 per match (approx. $320)! Isn’t that a good small scale business?

Now, are you interested in starting a football viewing center? Do you know that with a well established football viewing business, you can generate a monthly profit of at least N400,000 (approx. $3,000)? You may be skeptical or think I am over-exaggerating, but that’s the truth

Here’s what Mr. Linus Eze, a businessman who operates a football viewing center had to say about his football viewing business:

“For Nigeria’s game, I made over N120,000 from tickets, food and drinks because people came with their friends, relatives and even children to watch the Super Eagles. This is a big boom for us. It might sound selfish but the truth is I pray this crisis continues.

Our market is the European Champions League and other various local leagues in Europe, especially the English Premier League and the Spanish La Liga. I generate at least N30,000 from every EPL match.’’ That’s how lucrative this business is’’

Read more here

Have you heard of Nairabet .com? The largest sport betting portal in Africa, with over 300,000 subscribers in Nigeria alone, and several branches all across the country The CEO ( Akin Alabi ), makes approximately N50-100 million monthly from the platform alone! This is a sure proof that football betting and viewing business is a very lucrative business to venture into.

What You Need to Start a Football Viewing Center

  • A wood bench to save start up costs. Plastic chairs are better but they are often damaged during the celebrations of goals and match wins.
  • Standing fans, ceiling fans or air conditioner
  • Air freshener
  • A good generator and possibly a UPS in case of power outage to keep the TV running
  • Cable TV or DSTV dish with monthly subscription
  • Two big Television set with high resolution or projectors
  • Extension sockets
  • A refrigerator just in case you want to add an extra income stream by selling cold soft drinks
  • A printed ticket or coupons to identifying paying customers

How to Start a Football Viewing Center – Sample Business Plan Template

1. get an ideal location.

Get a good location; a location or building that has enough room for expansion. If it’s an open space like a football field, then you may need to get a carpenter to form a tent shed using zinc; and ensure that the structure is wide enough to contain a good number of people ( say 100 to 300 sitting capacity ). You should learn to think big and start small.

2. Set It Up

If you are on a low budget, the next thing to do is to get a carpenter to make wood benches for you as it minimizes start up costs and contains a lot more people. But if you have enough capital, you can opt for single plastic chairs as they are more comfortable.

You must also ensure that the room or building is properly ventilated; so as to make your customers feel comfortable. If they don’t feel comfortable watching football matches in your viewing center, then there’s a high chance they will patronize your competitors. Do you want that ? I guess NO.

Five Management Tips for Running a Viewing Center

a. Get a blackboard or notice board outside your football center to write out all upcoming matches for the day.

b. If you have more capital and you want to make your viewing center top-notch, you can employ cooks to sell pepper soup, small chops, recharge card vouchers, and cold drinks. You could even sell these things yourself. If you are married, or a good cook, you could set up a pepper soup joint beside your viewing center.

c. Another strategy to stay at the top of your game is by offering bonanzas or produce T-shirts with the name of your viewing centers printed on it. Be smart and creative. There’s so much money to be made in this business!

d. Treat your customers with respect. Customers are the backbone of every business! Be friendly to your customers. They are the sole reason you  are still in business. Treat them with respect, and try to build personal relationships with them.

As a final note, if you are currently unemployed, you could try out this business. It doesn’t require much capital to start and it’s very easy to manage, if you know what you are doing.

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  • How to Start a Football Coaching Business
  • How Much You Can Make Selling Sports Memorabilia?

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Home » Sample Business Plans » Sports

A Sample Football Viewing Center Business Plan Template

Are you about starting a football viewing center? If YES, here is a complete sample football viewing center business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a football viewing center.

We also took it further by analyzing and drafting a sample football viewing center marketing plan template backed up by actionable guerrilla marketing ideas for football viewing centers. So let’s proceed to the business planning section .

Why Start a Football Viewing Center?

Over the years, football has become one of the most loved sports in the world and people will go to all lengths to watch their national team play in international competitions or watch their favorite team play in football leagues especially popular leagues.

Although football is loved all across the world, but the football viewing center business might not thrive in some climes. As a matter of fact, football viewing center business will thrive in countries where the average football lover cannot afford a satellite TV that can show live matches. In essence, the football viewing center business will do well in developing and underdeveloped countries.

You can be rest assured that if you launch your own football viewing center in the right location, you will definitely attract football lovers who would want to handout and watch their favorite football team play matches. Just like most businesses, football viewing center business is open to as many people that are interested in the industry as long as they have what it takes to run the business.

If you have decided to start a football viewing center business, then you must make sure that you carry out thorough feasibility studies and market survey. This will enable you properly locate the business in a community or city with the right demography; a location that can readily accept your services. You should equally develop a viable business plan to run your business with.

Below is a sample football viewing center business plan template that will help you successfully launch your own business.

1. Industry Overview

Football viewing center can be classified under the sports and entertainment industry. Football viewing center is a place, usually an indoor facility where football lovers pay a certain fee to watch live football matches. Bars and cafes that also show live matches and make people who patronize at least a bottle of drink from their bar are also considered as football viewing centers.

The Sports and Entertainment industry is indeed an active industry and the industry is driven by increased consumer spending.

The industry has experienced steady growth in the last five years due to steadily rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013 which boosted revenue for operators of local, community and grassroots facilities.

The Sports and Entertainments industry that football viewing center is a part of is indeed a very large industry and pretty much thriving in all parts of the world. Statistics has it that in the united states of America alone, there are about 1,579 licensed and registered sports and recreation facilities including those who are into franchising responsible for employing about 14,644 employees and the industry rakes in a whooping sum of $1bn annually with an annual growth rate projected at 1.2 percent.

Lastly, if you have plans to start a football viewing center in your country, then you must employ strategies that will help you attract football lovers to your viewing center whenever there are live matches. That is perhaps one of the major ways you can maximize profits in the industry.

2. Executive Summary

Team Green Lounge® Football Viewing Center is a standard and well equipped indoor football viewing center facility that will be located in a growing community in Ikorodu – Lagos State, Nigeria. Our basic aim of setting up the business is to contribute our quota in ensuring that football lovers and would – be football lovers have a place to watch live football matches and to catch fun to the maximum; and also open a facility highly suitable for community recreation and bonding. We are committed to nurturing the love for football while providing a clean and safe environment for people to relax and have fun to the maximum.

We have been able to secure a standard indoor facility in a central and easy to locate area in Ikorodu – Lagos State. Aside from the fact that our aim of starting the business is to air live football matches, we will still go ahead to make available a video game house, football video rentals, betting center, BBQ joint, food and drinks court, ice cream shop and enough parking space so as to attract loads of people to our facility. We are well equipped to service the whole family cum community as well as visitors.

Team Green Lounge® Football Viewing Center is going to become the number one football viewing center facility in the whole of Ikorodu – Lagos State and we will work hard to build our football viewing center facility to match the needs of the average football lover in the community.

Before launching the business, we conducted a thorough market research and feasibility studies and we were able to come to the conclusion that Ikorodu community is the right place to open our football viewing center. As a matter of fact, our major aim of starting Team Green Lounge® Football Viewing Center is to encourage football lovers in Ikorodu – Lagos State not just to follow English Premier League and other European Leagues, but also to watch and follow our local league (Nigeria Premier League).

As a business, Team Green Lounge® Football Viewing Center will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Team Green Lounge® Football Viewing Center is a business that is owned and managed by Ade Thomas and his immediate family members. Mr. Ade Thomas has robust experienced in the sports and entertainment industry.

3. Our Products and Services

Team Green Lounge® Football Viewing Center is in the football viewing center line of business to make profits and we are going to do all that is permitted by the law in Nigeria to achieve our business goal. We are optimistic that everyone who pays to watch live matches in our football viewing center or patronize any of our services within the facility will definitely derive maximum fun and of course get good value for their money and time.

These are the services and amenities that will be made available to our clients in our football viewing center facility;

  • Air live football matches in a safe and conducive atmosphere
  • Run a video game house
  • Run betting center
  • Food and drinks court
  • Ice cream shop
  • Football video rental

4. Our Mission and Vision Statement

  • Our vision is to build a world-class football viewing center and entertainment facility for football lovers in an around Ikorodu – Lagos State.
  • Our mission for establishing Team Green Lounge® Football Viewing Center is to create a movement in the community that encourages football lovers in Ikorodu and environs to be actively involved in following and supporting Nigeria Football League at all levels.

Our Business Structure

Team Green Lounge® Football Viewing Center is in business to become the leading football viewing and sports entertainment center in the whole of Ikorodu – Lagos State and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal. We will ensure that we recruit only the best hands that can help us achieve all that we are set to accomplish.

Our business will not be built only for the purpose of giving our customers value for their money and time, but also, we will ensure that we make our work environment highly conducive for all our employees. We will provide them with employee packages that will help them stay motivated and deliver on their various tasks and goals.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

  • Chief Executive Office – CEO

Facility Manager

  • Accountant/Cashier
  • Food and Drinks Sales Person

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates and compliments the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Carrying out staff induction for new team members
  • Responsible for operating and managing the football viewing center facility
  • Ensures that the facility is in tip top position at all times
  • Responsible for managing food and beverage services
  • Manages membership and registration services
  • Handles equipment rental and sales services
  • Negotiates with satellite TV operators and make payments as at when due

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Food and Drink Sales Person

  • Responsible for manning the food and drink court
  • Recommend drinks and foods that customers are demanding for
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the organization in strategic meetings
  • Helps increase sales and growth for the organization
  • Handles any other duty as assigned by the facility manager or CEO

Cleaners (3):

  • Responsible for cleaning in and around the football viewing center facility
  • Cleans up after customers
  • Washes glassware and utensils after each use
  • Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. when required
  • Ensures that toiletries and supplies don’t run out of stock
  • Handles any other duty as assigned by the facility manager

6. SWOT Analysis

We are aware that there are competitions in the football viewing center line of business which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money into the business.

We know that if we get things right before starting our football viewing center business, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Emmanuel Bright, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Team Green Lounge® Football Viewing Center.

One of the apparent strengths that will definitely stand as a plus for Team Green Lounge® Football Viewing Center is the fact that our football viewing center facility is centrally located in a densely populated residential area in Ikorodu – Lagos State; our location is in fact one of our major strength.

We equally have other business activities that will get our clients coming back to patronize us and lastly our membership package is going to be one of the best that anybody living in Ikorodu – Lagos State can get; it is cheap and affordable.

Before setting up this business, we critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing football viewing centers in and around Ikorodu when it comes to generating the needed hype that can drive traffic towards our football viewing center facility.

  • Opportunities:

Part of the advantages we have is that we are centrally located in one of the busiest and densely populated areas with the right demographic composition in Ikorodu – Lagos State and we are open to all the available opportunities that the city has to offer.

Just like any other business operating in the sports and entertainments industry, some of the threats that are likely going to confront Team Green Lounge® Football Viewing Center are unfavorable government policies , demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our football viewing center facility is located.

7. MARKET ANALYSIS

  • Market Trends

The trend in the sports and entertainment industry of which football viewing center facility line of business is a subset of is such that if a facility is highly secured, well – equipped and positioned in a residential area with the right demographic composition or a place where people can easily access without much stress, there is the likelihood that the football viewing center facility will enjoy high patronage.

Just like in other business ventures, the owners of football viewing centers are always looking for ways to increase their market share; they go as far as signing deals with sports betting companies and also food kiosks et al to make use of their facility.

So also, it is a common trend that as a football viewing center facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some football viewing centers now have other facilities targeted towards attracting customers. In order words, it is very important for football viewing centers to continue to improvise if they want to grow their business and generate their target revenue.

8. Our Target Market

The target market for football viewing center facilities cuts across people from different backgrounds. The fact that people visit or register in football viewing centers for various reasons make marketing the business interesting. Team Green Lounge® Football Viewing Center will work towards providing services that will help us reach out to our target market.

These are the category of people that we intend marketing our football viewing center to;

  • Every adult above 18 in an around Ikorodu – Lagos State
  • People who want to engage in sports/football betting

Our Competitive Advantage

The Sports and Entertainment industry is indeed a prolific and highly competitive industry. Clients will only make visit your football viewing center facility if they know that they can get good value for their money.

Team Green Lounge® Football Viewing Center is centrally located in a densely populated residential area with the right demographic composition of football fans and lovers, this is obviously going to give us an edge amongst our competitors.

Aside from airing live football matches from big and crispy clear flat screen televisions, we also run other complimentary services such as sports betting, and football video rental services et al and lastly our gate fee cum membership package is going to be one of the best that anybody living in and around Ikorodu – Lagos State can get.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Team Green Lounge® Football Viewing Center is established with the aim of maximizing profits in the football viewing center line of business and we are going to go all the way to ensure that we do all it takes to attract football lovers on a regular basis.

Team Green Lounge® Football Viewing Center will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

It would be hard to create a sales forecast with a newly opened football viewing center facility. This is because the statistics that will be provided will be on a short term basis. Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will be needed for accurate forecasting.

We expect to welcome a minimum of 12,000 football fans i.e. 1000 customers per month within our first year of operation and then in subsequent year we will grow by 25 percent on more.

Below are the sales projection for Team Green Lounge® Football Viewing Center, it is based on the location of our football viewing center facility and the services and products that we will be offering to our clients.

  • First Fiscal Year: N1.2 Million
  • Second Fiscal Year: N2 Million
  • Third Fiscal Year: $3.5 Million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 4.5 miles radius from our football viewing center facility.

  • Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Team Green Lounge® Football Viewing Center, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration service improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our football viewing center facility so as to attract people from different financial status.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for sport lovers. Parts of the marketing and sales strategies that we will adopt include;

  • Open our football viewing center facility with a big party for people that reside in and around Ikorodu – Lagos State
  • Promote our football viewing center facility online via all available social media platforms
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and bus stations all around Ikorodu and environs
  • Delivering consistent customer experiences to all our members; making our first impression count positively to those patronize our football viewing center facility for the first time
  • Make use of attractive hand bills to create awareness and also to give direction to our football viewing center facility
  • Adopt direct mailing coupon marketing approach
  • Position our signage/flexi banners at strategic places in and around Ikorodu
  • Create a loyalty plan that will enable us reward our consistent members especially those that are our regular customer
  • Engage in roadshows within our neighborhood to create awareness for our football viewing center facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us work our way into the heart of our target market. We are set to become the number one choice for football lovers within Ikorodu and environs which is why we have made provisions for effective publicity and advertisement of our football viewing center facility.

Below are the platforms we intend to leverage on to promote and advertise Team Green Lounge® Football Viewing Center;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant community based sport events and competitions
  • Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
  • Engage in roadshows from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact households and schools by calling them up and informing them of Team Green Lounge® Football Viewing Center and the services we offer
  • Ensure that all our staff members wear our branded shirts and our facility is well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as membership fee.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or group. The prices of our services will be same as what is obtainable in the Nigerian open market.

  • Payment Options

The payment policy adopted by Team Green Lounge® Football Viewing Center is all inclusive because we are quite aware that different customers prefer different payment options. We will ensure that we abide by the financial rules and regulation in Nigeria.

Here are the payment options that Team Green Lounge® Football Viewing Center will make available to her clients;

  • Payment with cash
  • Payment via online bank transfer
  • Payment via mobile money

In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for high profile customers to patronize your services.

This means that the startup can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a football viewing center facility; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Team Green Lounge® Football Viewing Center in Nigeria;

  • The Fee for registering the business in Nigeria – N15,000
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – N30,000
  • Marketing promotion expenses for the grand opening of Team Green Lounge® Football Viewing Center – N15,000
  • Cost for hiring Business Consultant – N20,000
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – N20,000
  • Cost for payment of rent for 12 months and renovation inclusive – N250,000
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – N150,000
  • The cost for start-up inventory (flat screen televisions, speakers, chairs, DSTV decoders, chairs, boards, banners, foods and drinks et al) – N320,000
  • Cost for store equipment (cash register, security, ventilation, signage) – N10,000
  • The cost of launching a website – N25,000
  • The cost for our opening party – N70,000
  • Miscellaneous – N50,000

We would need an estimate of N500,000 to successfully set up a small scale but standard football viewing center business in Ikorodu – Lagos, Nigeria.

Generating Funding/Startup Capital for Team Green Lounge® Football Viewing Center

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a standard football viewing center business. Raising startup capital for a business might not be easy, but it is a task that an entrepreneur must go through.

Team Green Lounge® Football Viewing Center is a family business that is owned and financed by Mr. Ade Thomas and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about N150, 000 ( Personal savings N100,000 and soft loan from family members N50,000 ) and we are at the final stages of obtaining a loan facility of N350,000 from our bank (micro – finance bank). All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Team Green Lounge® Football Viewing Center is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to equip our facility with large and crispy clear flat screen televisions, make available reliable betting platforms, and also make our services affordable and our facility secured.

Team Green Lounge® Football Viewing Center will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Mobile Money Accounts: Completed
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring indoor facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed flat screen televisions, chairs, boards, speakers, and other furniture: In Progress
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress

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How To Make Money From Showing Football Matches

football viewing center business plan in kenya

By Bizna Brand Analyst

Are you a football fan? if so, you need to capitalize on your passion.

The only option is usually to go to bars. But there are a lot of people who don’t like going to bars either.

Just imagine you own a football viewing center that has a sitting capacity of 500 and for each football match, your customers pay 50 shillings per match. Multiply that 50 shillings by 500 and you will have a whopping Sh 25,000 per match. Multiply this by 3 since Chelsea. Arsenal and Manchester United games are the most likely to be full. What do you have> Sh 75000 on a weekend.  In a month, you will have close to 300,000 shillings. The only costs are the DSTV subscription fees and the rent space which shouldn’t e a lot in the estates as compared to town.

It’s a business with huge potential yet people have ignored it.

What You Need to Start a Football Viewing Center

(1) Wooden benches to save start up costs. Plastic chairs are better but they are often damaged during the celebrations of goals and match wins.

(2) A good generator and possibly a UPS in case of power outage to keep the TV running

(3) Cable TV or DSTV dish with monthly subscription

(4) A big Television set with high resolution or projectors

(5) A refrigerator just in case you want to add an extra income stream by selling cold soft drinks

(6) A printed ticket or coupons to identifying paying customers

1. Get an ideal location

A middle-class residential estate with high population is usually the best place to start this kind of business. Get a good location; a location or building that has enough room for expansion. If it’s an open space like a football field, then you may need to get a carpenter to form a tent shed using zinc; and ensure that the structure is wide enough to contain a good number of people.

2. Set it up

If you are on a low budget, the next thing to do is to get a carpenter to make wood benches for you as it minimizes start up costs and contains a lot more people. But if you have enough capital, you can opt for single plastic chairs as they are more comfortable.

You must also ensure that the room or building is properly ventilated; so as to make your customers feel comfortable. If they don’t feel comfortable watching football matches in your viewing center, then there’s a high chance they will patronize your competitors. Do you want that? I guess NO.

After getting all set up,  sure you follow these management tips;

a. Get a blackboard or notice board outside your football center to write out all upcoming matches for the day.

b. Have someone to maintain order. Football viewing can turn chaotic at times.

c. Treat your customers with respect. Customers are the backbone of every business! Be friendly to your customers. They are the sole reason you  are still in business. Treat them with respect, and try to build personal relationships with them.

As a final note, if you are currently unemployed, you could try out this business. It doesn’t require much capital to start and it’s very easy to manage, if you know what you are doing.

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Football Viewing Centre: Requirements And How To Set It Up

Football Viewing Centre: Requirements And How To Set It Up

I got this mail from one of my readers. The mail was titled: How Can I Setup Football Viewing Center With 150k? So I thought I should just make an article on football viewing centre plan.

Now here is the content of the mail below:

“I was doing some findings online on football viewing centres in Nigeria, then I saw your site.

“So I wanna ask, how I can Use 150k to set up a viewing centre? I only have a Small generator at hand now.”

SEE ALSO: How To Become A Football Coach – A Step By Step Explanation

How To Setup football viewing center business in Nigeria

That’s the mail, the summary of which he wants to know is how to set up his own football viewing center business in Nigeria.

Don’t forget, the reader has only 150k (One hundred & fifty thousand Naira).

What I told him?

Of course, I didn’t want to discourage him, so I told him he could always start small and then expand as time goes on.

I listed what his 150k could achieve namely getting a plasma TV.

One should suffice for the now.

And I think he could get a big one for about 50k – (fairly used of course).

With the remaining 100k, he could buy DSTV from a seller who is tired of his, get a small space and do a little set up as well as a couple of benches.

As for advertisement, just get a board and write the day’s fixtures on it and position it outside where your viewing centre is located.

I’m sure if he followed all I said, by now many people must already be gathered in his viewing centre.

It’s just a matter of time, the money will come, trust me.

BUT, there’s s BIG BUT….

SEE ALSO |   Football Streaming Site In Nigeria: The Trusted Top 10

If you really want to break even in the football viewing centre business, you’ll need more than 1 television set.

Let me now touch on feasibility study on football viewing centre.

Imagine if all the big matches are played simultaneously, how do you satisfy your customers? What do you think will happen?

I’ll whisper it to you, ( whispers ) you will lose customers to your competitors!

Now here’s the deal.

The least that will happen is that you’ll need between 300k –  500K to realistically set up a football viewing centre in Nigeria.

Before I give you the financial breakdown here are the major things you need to start a football viewing center (in Nigeria of course)

SEE ALSO | How To Withdraw Money From Sportybet In Four Simple Steps

  • A printed ticket or coupons to know customers who have paid
  • A freezer for those who want to add an extra income stream by selling cold soft drinks (I will explain this below)
  • Extension sockets so your customers can charge their phones for free
  • Two to three big television sets with high resolution or projectors
  • DSTV dish with monthly subscription
  • A good generator (there's hardly any business in Nigeria that you won't add this item)
  • Air freshener
  • Standing fans, ceiling fans, and if you are a ‘big boy' you can install an air conditioner to make your customers comfortable
  • Carpet/tiles
  • Wooden benches or plastic chairs, as long as your customers can sit.

See the financial breakdown below:

SEE ALSO: Most Capped Super Eagles Players – All-Time Top 10 Listed

Cost of Setting Up Football Viewing Centre

  • Flat Screen – 50k x 3 = 150,000
  • Decoder – 14,000 x3 = 42k (Excluding Subscriptions). See DStv subscription for viewing centres .
  • Furniture – 50 – 100,000
  • Shop or Space – 150,000 – 300,000 (Depending on location)

Please note that all the prices quoted here are subject to change with the inflation rate in Nigeria skyrocketing.

Also, the prices may differ by location.

As you grow in this business, think of how you can make your football viewing center conducive and comfortable for your customers.

Comfortable customers always return.

Let me give you extra tips on how you can earn extra money from your football viewing centre.

SEE ALSO | How To Deposit Money To Melbet Nigeria Explained With FULL Details

How to earn extra money from your football viewing center

These are a list of other stuff you can also do to make extra income apart from just showing football:

You can set up a betting shop right inside, or outside your viewing center, it will help you earn more money.

FOODS & DRINKS

You should sell food and drinks, it can serve as a form of entertaining them while they watch the matches.

Whenever there is no football match to show, you can use your viewing center as a gaming house for popular ones like FIFA and PES.

SEE ALSO:  Nigeria 1994 World Cup Squad – The Complete List

SHOW MOVIES

When those popular clubs go on break, especially after a full season, will you just be looking and cleaning cobwebs in your viewing centre?

My brother, better convert your viewing center to a mini cinema for the time being.

You can't charge as standard cinemas do, hope you know that?

SEE ALSO | Sportybet Nigeria App: How To Download And Install On Mobile

This article was most recently revised and updated 3 years ago

Football Viewing Centre: Requirements And How To Set It Up

Great idea, you really awake the dying giant in me. I have the plan to do this but finance is putting me back but now I will try my best. Thanks

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Business Plan For a Football Viewing Centre

football viewing center business plan in kenya

TABLE OF CONTENT

  • Executive Summary

1.1       Management Team

1.2       Background of the Business

1.3       Product

1.4       Market

1.5       Competitor

1.6       Personnel Objectives

1.7       Business Goal

1.8       Objective

2.0       Marketing Plan

2.1       Marketing Goal

2.2       Sales Forecast

2.3       Revenue Forecast

2.4       Marketing Objectives

2.5       Strategies for Achieving the objective

2.6       Estimate of Cost of Marketing Action

3.0       Production and Operation Plan

4.0       Organizational and Human Resources Plan

4.1       Administrative Department

4.2       Marketing Department

4.3       Production Department

4.4       Maintenance and Security Department

4.5       Enterprise Employees

5.0       Financial Plan

5.1       Annual Personnel Cost

5.2       Estimate of Capital Expenditure

5.3       Estimate of Net working Capital

5.4       Cash Flow Forecast

5.6       Balance Sheet

5.7       Break-Even Analysis

5.8       Pay-back plan

6.0     Risk Assessment

EXECUTIVE SUMMARY

Miragrade Football Viewing Centre Business is a sole proprietorship business that is registered under the Laws of Federal Republic of Nigeria. It is owned by Mr. Olu Olawale, who has a Master Degree in Textile/Graphic Design and a Master Degree in Business Administration. The business is located at No 4, Step Down, Lagos Benin Express, Ore, Ondo State. The business is intended to sit on a fifteen acres of land that will cover the offices. The expected total capital investment is N10,000,000 ( Ten Millions Naira Only) and it is expected to commence in June, 2021.Going by the operational plan, marketing analysis, intended management approach, financial plan and projection and  risk management plan; the business is expected to generate a massive return on investment , and hence it is considered a profitable and viable business.

football viewing center business plan in kenya

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Business Ideas

How to start football viewing center in nigeria.

football viewing center business plan in kenya

In this article, I am going to give you a step-by-step free guide on how to start a football or sport viewing centre business in Nigeria. Football viewing center business in Nigeria is one of the businesses you should start this year. Especially if you are considering starting a business that has to do with service rendering and you are not ready to leave your 9 – 5 job or maybe you just want to increase your income.

I am saying this because it is one of the businesses in Nigeria that can stand and run on its own without your full attention as long as you have everything in the right place. And you have a trusted person managing the business for you. Nigerians love sports and this is why this business is very lucrative (especially in urban areas).

At least, 8 out of every 10 Nigerian citizens watch sports majorly football, and 5 out of these 8 go to football viewing centers around them in Nigeria watch to with their friends as a form of relaxation. Those that do not go due to this reason go because they cannot afford a standard GOTV or DSTV in their home. Remember many Nigeria still live below 1 dollar a day.

With this business in Nigeria, you will make money year in and year out because at one point or the other, there is always a football season going on that football enthusiasts will not want to miss for anything – UEFA Champion League, Spanish League, and the local Nigerian league.

And you increase your profits by standing out of the crowd – offering something unique from the rest of the football or sports viewing centers around you. All these I will try to explain in this article. One of my mentors will say “a business is never saturated as long as you have a selling edge over your competitors” .

And this is true, especially in many types of business in Nigeria the only thing is that many Nigerian youth are not ready to think deeper. We see a business model that is working for someone in one kind of business and we copy it immediately using it to start ours, this is really bad.

Another reason many youths fail in business in Nigeria is that we are not starting a business for the right reason. Many of us are starting businesses because we feel they are hated by our boss and we are tired of working for people so we want to be on our own. This is another wrong reason.

If you want to start a business, start for good reasons, on good grounds. So how do you start a lucrative football viewing center business in Nigeria? Here are the steps

What is a Football Viewing Center?

A viewing center also known as a football viewing center or sport viewing center is a center where all sports lovers or enthusiasts can watch sports together. This sport could be football, basketball, or any kind of sport. This could also be free or at a specific fee. A viewing center can be anywhere. It can be in your home, in a bar, or even in a backyard as long as the environment is conducive.

Capital Needed to Start a Viewing Center

The capital you will need if you are starting this sports viewing center business in a rural area in Nigeria will be totally different from the capital you will need in starting the business in an urban area. Another thing you need to consider in starting this business is how much it will also cost you in buying or renting the requirements for this business and these are:

Equipment needed for a Viewing Center

These are the equipment needed to start a sports viewing center business in Nigeria.

1. Space or Shop

2. 2 or 3 Sets of Plasma televisions

3. DSTV subscriptions

4. Ceiling fans

5. Air Conditioner

9. Generator

10. Home theaters

And many more – depending on how much of these equipment you can afford.

Here are the steps on how to start a football viewing center business in Nigeria.

1. Do your Market Survey

Asides from all I have said so far, one still needs to do your market survey which we also call a feasibility study on the viewing centre in the area where you are staying or the area you want the business to be located. A market survey is very important because asides from it letting you know whether a business is lucrative in Nigeria or not.

It also lets you know many other things like the selling points of the average football viewing centers, how much it is going to cost you in terms of how much capital you will need to start this business in your area, how much you will charge customers for your viewing center service, what equipment you will need to bring the business to life and so on.

A detailed market survey exposes everything you need to know about a business – upgrading you from an amateur or novice in the business world to a well-experienced businessman in a short while. So do your sports/football viewing center survey, particularly in the area you want this business to be located, and see how businesses at these viewing centers are run on a regular basis.

This is what I did before writing the article. I visited some in my area, and checked out what some are doing that is making some making more profits and what some viewing centers are doing that is ruining their businesses to the ground. Read our guide on how to conduct market research for new and old businesses

2. Get the Required Capital

The capital you need to start a viewing center business in Nigeria varies and it depends on so many factors. It depends on how big you want the viewing center to be in terms of how many sitters, the kind of electronics you want to install there, and the area you want to start the viewing center.

All this will determine the capital needed to start the business. For easy understanding, you can do a viewing center business plan first.

3. Rent a Space or Land Property

When it comes to renting a space or a shop for your football or sport viewing center in Nigeria do not be in a rush. Try to take your time in looking for the perfect location with space or a shop that is very spacious. Remember it is not only about now but what you intend to do in the future – how you want to expand the business later on.

Asides future plans, you also need to consider your customers – those that will be coming for the first time you will want to create a good impression of your football viewing center by making it spacious enough. I will talk more about the other benefits of having a spacious viewing center in Nigeria as we move on in this article.

When getting a space for this service rendering business consider getting the space in a populated area. This is because in football viewing center business in Nigeria is all about the crowd. The more crowds you can attract to your viewing center the more profits you can make from it. Also, the cost of renting this space or shop should not be ignored either.

As one of my friends will say “When it comes to paying rent the first payment is always easy to pay but the renewal is always hard”. Make sure the space you are renting is not expensive and easy for you to renew.

4. Buy the Equipment Needed

When it comes to buying the equipment for your viewing centre in Nigeria, it is not necessary you buy brand-new equipment remember you are trying to economize your capital. However, if you can afford new sets of equipment you can buy them. As I explained earlier, the equipment for the business varies and it depends on how many of them you can buy.

The most important thing here is to buy standard ones anytime it is time to buy so they can last you well. If you want to buy tokunbo equipment, you buy can these equipment from a tokunbo market near you, and if you prefer buying new ones you can buy them from trusted sellers in your neighborhood.

Make up a list of these equipment, buy them, and take them to your shop or space for installment. If these installments cannot be done by you – if you do not have the technical know-how on how to install these equipment, you can employ technicians that can do this for you at small pay.

5. Furnish the Space and Install TVs

Furnishing the space is not only about the installment of the equipment, but it is also about making sure the environment – where your customers will be staying is conducive enough. Many of these customers will be spending a minimum of 2 hours in your viewing center so comfort is not something you can afford to joke with.

You cannot afford to also joke about how to space smells whether it’s crowded or not. I have gone to some viewing centers in the past and I must say most of them are not comforting when it comes to breathing freely. Foul smells of different kinds in some cases forcefully make me leave even when I do not want to.

Some of these bad smells could be due to the fact that different people are coming together in one place and there’s no cross ventilation to take air in and out. So my best advice here is that you should be a good air freshener for the center to make it smell nice every time.

6. Start your Viewing Center

The first day of any business in Nigeria is very important and it must not be looked down upon for any reason. On this first day, you might want to open your viewing center in the afternoon or evening rather than at night when it is dark. The reason for this is for football enthusiasts to be able to spot your shop easily from afar.

Also that day, you will need to place your loudspeakers outside instead of inside to attract passersby with sounds of football matches that there is a new sports viewing center close. On this first day, I know you will also want to start making your money as soon as possible charging fees to those that want to watch football matches but I’ll strongly advise here that you should not charge a single dime.

Rather do the opposite which is allowing all customers to watch their football matches for free. If possible (if you can afford it) you can also entertain them with cold drinks. Let your first-time customers enjoy themselves and when they are leaving you can ask them what they have enjoyed about your viewing center and if they will visit again.

These questions are not be asked out of desperation rather they are being asked just to show them that you care about them and their needs. After this day, you can now charge a minimum of N200 – N1,000 (depending on the location of your shop) as an entry fee for customers.

7. Employ a Center Manager

Employing a manager for your football viewing center in Nigeria is very important so that your business will not suffer any day you are not around or if you will not be around most of the time. You can employ this manager and pay him depending on how much you can afford for a start.

You can employ the manager and pay him in wages (hourly or daily), placing him on a salary (monthly), or on a commission basis. This manager will help you to oversee everything about your viewing centre like posting games on the notice board to be watched, putting on the generator, changing TV stations to football games, regulating the temperature of the football viewing center, collecting entrance fees, and so on.

8. Diversifying Viewing Center Business

This is one of the mistakes I saw so many football viewing centers in my area make over and over again – not diversifying their business (offering other services). As a football viewing center business in Nigeria, you know you can also combine your business with the selling of drinks and snacks ?

Yes, many of your customers like I said earlier will not be spending not less than 2 hours in your space. These people at some point will either be thirsty or hungry Instead of them going outside to buy drinks and food to eat, in your viewing center you can simply refresh them while they watch their sports and make extra profits alongside.

You can also add a relaxation center to your football viewing center business in Nigeria depending on how much space you have. Adding games like pool (snooker), table tennis, ludo, chess, and more.

9. Opening on Weekdays

Although viewing centers in Nigeria make most of the money on weekends, you can make money on weekdays if you open. Weekdays are short because customers have to go to work before coming in the evenings to watch matches but you can still make a good amount of money especially when the money is added to the money the business makes on weekends. It goes a long way.

10. Give Discounts to Viewing

Discounts cannot be ignored in this business especially if the viewing center is located in an urban area. It makes your customers know that it is not always about you making money and that you care about them but in the long run it is not so. …If you know what I mean.

11. Create Rules for your Viewing Center

Fights are common in viewing centers and this is because certain people are always against some people in sports. You need to create rules and regulations for your viewing center business so that you can enable people to be relaxed. Security is also a form of relationship.

Seek counsel; believe in yourself and your dreams. Never see your environment as a form of discouragement. It is not necessary you start big you can start small and as time goes by grow the business and grow with the business . Aliko Dangote started small but look at where he is today. He is one of the richest men in Africa.

Recommended: 

  • How to Start Video Game Center Business in Nigeria
  • How to Start Cyber Cafe Business in Nigeria
  • 20 Most Profitable Home Business Ideas in Nigeria
  • The 10 Richest Footballers in Nigeria
  • Top Football Academy in Nigeria

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football viewing center business plan in kenya

Ralph Bamigboye is an Accountant. He is the owner of TheInfoWorth.com, NetWorthVerse.com and Finance Naija YouTube Channel. He has helped many individuals to start their businesses and make money online. How can he help you?

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football viewing center business plan in kenya

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Business Plan

Football Viewing Center Business Plan in Nigeria

by BusinessPlan Leave a Comment

Football Viewing Center Business Plan in Nigeria – Football is the most watched sport in the world, in fact two of football’s major competitions, the FIFA world cup and the UEFA champions’ league, are largely seen as the most watched sporting events in the world asides the Olympics. Nigerians are sports enthusiasts and the major sport watched by Nigerians is football.

Read: How to Start a Cinema in Nigeria

Recommended: cinema/movie theatre business plan in nigeria.

football viewing center business plan in nigeria

With the above statistics, it is evident that starting up your own viewing center business will churn out a lot of profit, let me explain this further. In most areas of the country, the amount to watch a single match is about #100, if a viewing center can seat one hundred people, the owner will be making about #10,000 every match. Usually at weekends, multiple matches are shown, as many as three to four matches per day, if the owner makes #10,000 per match, he will be making about #30,000 to #40,000 in one day. Sometimes, especially when the UEFA champion’s league is ongoing, matches are also shown during the week, spelling more income for the center owner. At the end of the month, after removing money spent for maintenance and cable television bills, the owner will still rake in more than #100,000 depending the location of the business.

By now I believe you are getting the vibe that the viewing center business is something anyone can engage in to make some good amount of profit monthly. Please join me on this ride into the world viewing center business as it promises to be insightful and exciting at the same time.

What do I Need to Start a Viewing Center in Nigeria?

For the purpose of this write up, I will be focusing more on a medium scale viewing center, but you can expand yours depending on your vision for the business or the amount of capital at hand.

  • Write a detailed football viewing center business plan in Nigeria and Feasibility study. No man that wants to start a building does so without first counting his costs, else he will start and get stranded before the work is done, thus making himself a source of public ridicule. The feasibility study helps the business owner know what he is getting himself into before he actually starts the business. It helps him understand the business terrain of his location with special focus on the aspect of business he intends to run. He knows his prospective customers as well as impending competitors, the present charges for the services rendered, what he will need to run the business, both in cash and kind, how to outsmart his competitors by adding a little spice to his business, etc. When a proper feasibility study is carried out, it helps the business owner in writing a detailed business plan. The plan helps as a guide as to how the business will be run, it also acts a means to describe what the owner wants to achieve to prospective customers, it helps the owner in writing out a specific budget for the business and state where the business should be within the next few years. With these done, the business owner can proceed to make a decision as to whether to run the business or not and what scale he will like to run the business. Businessplan.com.ng will send you a properly written football viewing center business in Nigeria. This business plan can be used for bank loan application, grant opportunities, etc
  • To place order, pay N10000 to:

                                                            BANK NAME: GUARANTY TRUST BANK (GTB)

                                                            ACCOUNT NAME:  CHIBUZOR TOCHI ONYEMENAM

                                                            ACCOUNT NUMBER: 0044056891

After payment, text your name and email address to 07033378184 and you will receive your FOOTBALL VIEWING CENTER BUSINESS PLAN IN NIGERIA / FEASIBILITY STUDY)

  • Get a viewing space : This is one of the most vital parts of the business, if not the most vital. The kind of space you get and the location will to a great extent determine how much profit you are likely to make from your viewing center and whether it will stand the test of time or not. There are three major criteria for choosing your viewing space,
  • A place big enough to seat your expected audience. You do not want people being cramped up or sitting in an uncomfortable manner. Make sure the space you are getting is big enough to seat the people you are expecting, more so, it should have room for expansion.
  • Proximity to prospective audience. The center should be sited in a place where the population requires such services. Statistics show that youth are more likely to watch matches at a viewing center than older citizens, so obviously your best bet at siting your viewing center will be an area with a large number of youth.
  • You need a place that is secure, both during matches and when the place is void of human presence. There is always a tendency for miscreants to cause fights at a viewing center, vandalizing of property, and other vices, these can be avoided if the viewing center is sited in a place characterized by maximum security.

Following these guidelines, you are sure to get yourself a huge number of people patronizing your venue within a very short time.

  • Seats : If you are running on a low capital, it is advisable to start with wooden benches that can be easily made by a carpenter around your location. Like I said earlier, your feasibility study will give you insight as to how best to run your business. It would not augur well if you are using wooden benches while your competitors are using plastic chairs. The best way to go around this is looking for the most comfortable form of seats at the cheapest possible costs. Your customers comfort should be your number one priority, no one likes to watch a football match in an uncomfortable manner, especially when it is not for free.
  • Ventilation : It is one thing to get seats, it is another to ensure that the seats are properly arranged to ensure for proper ventilation of the environment. There is always a chance for a place with a number of people gathered to become stuffy after a while. It is thus imperative that the environment is properly aired, get air conditioning systems if you can afford them, or just settle for as many windows as possible with fans to support for proper circulation of air. Note that the more comfortable your clients are, the more money you will make from the business.
  • Source of power : We all know that the state of power supply in the country can be erratic, this means running your viewing center on PHCN alone will be disastrous as there could be a power outage during a match. It is advisable to totally ditch PHCN if you can and just run on generating sets, or better still, get a standby generator so that you are not left hanging in the case of a power outage. It is most advisable that along with the generating set, you acquire a UPS or an inverter. No one likes their matches to be interrupted, these measures will ensure that even if there is a power outage, your appliances keep running till you can change over to a secondary source of power (generating set).
  • Viewing interface : Please do not mind the grammar, the viewing interface is just the platform via which your customers watch their matches. If you have the financial capacity and your venue supports it, you can make use of a projector, it will give bigger pictures. Generally, for medium scale viewing centers, it is advisable to start with at least two television sets. It does not have to be something flashy, but as much as possible, let it be a plasma. You can get good plasmas that are fairly used for considerably cheap price. You also need to ensure that you have good sound to augment the pictures, people usually do not just come for the pictures, they want to hear what is said as well. A set of speakers will not be a bad idea. A major guideline for getting a viewing interface is that the picture resolution must be clear enough for people sitting a distance away to enjoy what they are watching.
  • Cable television connection : There are several options as regards what cable connection to use for your viewing center. The most popular however is DSTV, a product of multichoice. It is wise to visit a multichoice office around you or the office of any other cable television service provider around you to find out what packages work best for what you want to achieve. You can also reach out to predecessors in the business for advice as to which one best suits the business.
  • Lighting : Even though you do not need lights to be on during a match, it is important that you have a good lighting system so that people do not bump into objects or other people during breaks like halftime, or between matches. The lights will also help secure the venue for unscrupulous elements who may want to vandalize materials like phones, power banks and others that your customers may be charging.
  • Tickets : This is simply a lookalike to a receipt of payment. Something small to certify that a certain customer has fully paid for the services about to be rendered. This is important because some people will try to prove smart and come in probably at halftime with other people that paid under disguise. If everyone is required to show their tickets before coming in, then you can cut down on losses to such vices.

How much to set up a football viewing center?

The capital that you need to set a viewing center in Nigeria varies in relation to the cash you have, your location and how much space you have to operate your business in.

For example, for a budget/capital of N500, 000, you can start with the following:

  • Rent for land or property: N70, 000 to N100, 000
  • Plastic Chairs (100): N1500 – N2000 each or wooden benches
  • Fairly used Televisions (2) N100, 000
  • UPS (2): N20000
  • DSTV Decoder and dish and Installment
  • DSTV monthly subscription (XtraView)
  • Standby Generator: N40000
  • Ceiling fans/ standing fans: N20000
  • Marker Board: N5000
  • Lighting system
  • Extension cables

Once you have all the above in place, it is safe to say that your viewing center is ready for business. The next question to answer is this,

How do I run my Viewing Center?

  • Publicity : Ensure that you do proper publicity, so people know that you exist. Publicity is a non-negotiable component of this business as the competition is quite high and patronage is highly dependent on what people know about what you do. It most advisable to get a board, either a white board or black board, write the matches to be shown, place the board at a strategic location.
  • Freebies : To ensure you attract more customers than your competitors, it is wise to give out freebies to customers once in a while. Examples are, free matches or discounts for the first few people that come in, call out recharge card numbers during halftime, etc. Information about these freebies could be written alongside the match information on the boards. Doing this, you are sure to attract more customers.
  • Customer friendliness : You should ensure that customers are treated with utmost respect, always remember that the customer is king. Do not raise unnecessary arguments with customers or start fights with them, it will drive away people from your business. There is always a polite option to sorting out issues with customers.
  • Record keeping : Endeavor to keep records properly for daily transactions. This will help you know how well the business is doing and thus determine expected growth rate. It also helps you know what measures you need to take to ensure your business grows over the shortest possible period.

One of the great advantages of running a viewing center is that several auxiliary businesses can be run alongside to generate more income. Below are a few ideas:

  • Selling beverages, both alcoholic and nonalcoholic. People will sure get thirsty during a match, doing this means instead of going outside to satisfy their thirst, they patronize you.
  • Selling snacks and other edibles. You could sell snacks, fried meat, etc. to go along with the drinks.
  • When there are no matches, you could show movies for a price, or rent out the equipment and venue to people who require it for their own programs.
  • You can expand your business to include football betting .

This is a business you can run on a full time or part time basis, either ways, you will be making quite an amount of profit at the end of each month. What are you waiting for? Start making some money today.

Order for your football viewing center business plan in Nigeria now! Pay the sum of N10,000 into any of these bank accounts:

BANK NAME: GUARANTY TRUST BANK (GTB)

ACCOUNT NAME:  CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 0044056891

BANK NAME: FIRST BANK PLC

ACCOUNT NUMBER: 3066880122

After making payment, send the following details to this number: 07033378184 1. Your Depositors Name 2. The topic of the business plan 3. Your Email Address

Send the above details to: 07033378184 after payment. We will send to your email a complete football viewing business plan in Nigeria within 15 minutes after payment. For Inquiries call – 07033378184

Football Viewing Center Business Plan in Nigeria © www.businessplan.com.ng

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Thanks for this article, really will help in managing my viewing centre

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  2. How to Write a Business Plan in Kenya Step by Step in 2022

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  3. How To Start A Football Viewing Center

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  4. How to Write a Highly Effective Business Plan in Kenya [Step By Step]

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  5. Business Plan Template Kenya

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  6. Football Viewing Centre Business: How To Start

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COMMENTS

  1. How to Start a Football Viewing Center

    In Nigeria, we have network cable companies such as DSTV, Strong, MyTV, HiTV, CTL, DaarSat, StarTimes, GOTV, etc. Just imagine you own a football viewing center that has a sitting capacity of 500 and for each football match, your customers pay between N 50 - N 100 per match Multiply that 500 by 50 0r 100; and you will have a whopping N25,000 ...

  2. A Sample Football Viewing Center Business Plan Template

    The cost of launching a website - N25,000. The cost for our opening party - N70,000. Miscellaneous - N50,000. We would need an estimate of N500,000 to successfully set up a small scale but standard football viewing center business in Ikorodu - Lagos, Nigeria.

  3. How To Make Money From Showing Football Matches

    Just imagine you own a football viewing center that has a sitting capacity of 500 and for each football match, your customers pay 50 shillings per match. Multiply that 50 shillings by 500 and you will have a whopping Sh 25,000 per match. Multiply this by 3 since Chelsea. Arsenal and Manchester United games are the most likely to be full.

  4. Football Viewing Centre: Requirements And How To Set It Up

    Cost of Setting Up Football Viewing Centre. Flat Screen - 50k x 3 = 150,000. Decoder - 14,000 x3 = 42k (Excluding Subscriptions). See DStv subscription for viewing centres. Furniture - 50 - 100,000. Shop or Space - 150,000 - 300,000 (Depending on location)

  5. Business Plan For a Football Viewing Centre

    Miragrade Football Viewing Centre Business is a sole proprietorship business that is registered under the Laws of Federal Republic of Nigeria. It is owned by Mr. Olu Olawale, who has a Master Degree in Textile/Graphic Design and a Master Degree in Business Administration. The business is located at No 4, Step Down, Lagos Benin Express, Ore ...

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