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Beverage Business Plan

Starting a beverage business is fun, but in this tough-notch competition: succeeding will take a lot of effort. It can not be done without sound business & financial planning.

Need help writing a business plan for your beverage business? You’re at the right place. Our beverage business plan template will help you get started.

Free Business Plan Template

Download our free beverage business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
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How to Write A Beverage Business Plan?

Writing a beverage business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your beverage business, its location, when it was founded, the type of beverage business (E.g., coffee shop, juice bar, tea house, bubble tea shop), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Beverage servings: Highlight the beverages you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include beverages, food & snacks, customized drinks, etc in your menu.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Coffee shop
• Bubble tea shop
• Describe the legal structure of your beverage business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your beverage business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established beverage business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, for a coffee shop; working professionals, coffee enthusiasts, or commuters can be the target audience.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the beverage market size is expected to be at $518482.36 million in 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your beverage business from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, functional beverages have a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your beverage company, such as licensing & permits, food safety & quality standards, alcohol regulations, labeling & packaging regulations, etc.

Here are a few tips for writing the market analysis section of your beverage business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• All types of beverages, with flavors
• Snacks & food
• Specialty drinks or customizable options
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include ingredient sourcing, manufacturing & processing, quality control testing, staff training, etc.
• Additional Services: Mention if your beverage company offers any additional services. You may include services like catering, events, online ordering, etc.

In short, this section of your beverage plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, exquisite flavors, locally sourced ingredients, and artisanal craftsmanship could be some of the great USPs for a beverage company.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your products and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, influencer collaboration, offering referral programs, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts & offers, personalized service, etc.

Overall, this section of your beverage business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your beverage business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or kitchen staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your beverage business. Your operational processes may include beverage preparation & production, ordering & procurement, sanitation & hygiene, workflow & staffing, etc.
• Equipment & Machinery: Include the list of equipment and machinery required for beverages, such as beverage blenders & mixers, refrigerators, walk-in coolers, beverage dispensers, bottling machines, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your beverage business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your beverage business, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, senior management, and other department managers (e.g. operations manager, production manager, customer services manager.) involved in the beverage business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your beverage business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should summarize your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your beverage business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a beverage business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your beverage company business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample beverage business plan will provide an idea for writing a successful beverage plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our beverage business plan pdf .

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Frequently Asked Questions

Why do you need a beverage business plan.

A business plan is an essential tool for anyone looking to start or run a successful beverage business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your beverage business.

How to get funding for your beverage business?

There are several ways to get funding for your beverage business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your beverage business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your beverage business plan and outline your vision as you have in your mind.

What is the easiest way to write your beverage business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any beverage business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

What's the importance of a marketing strategy in a beverage business plan?

Marketing strategy is a key component of your beverage business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Beverage Business Plan Template & Guidebook

Do you want to start a new beverage business? Then, this is perfect for you. In the following paragraphs, I'll outline steps that you can easily take to create and print your own custom business plan for your new beverage business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Beverage Business [11 Steps]
• 10+ Best & Profitable Beverage Business Ideas [2023]
• 25 Catchy Beverage Business Names:
• List of the Best Marketing Ideas For Your Beverage Business:

How to Write a Beverage Business Plan in 7 Steps:

1. describe the purpose of your beverage business..

The first step to writing your business plan is to describe the purpose of your beverage business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a beverage business:

Our purpose at Beverage Co. is to provide our customers with a wide range of high-quality, delicious, and affordable beverages that help them refresh, replenish, and enjoy their day. Our mission is to become the go-to destination for beverages in the region, offering a wide range of products and services to suit every need. We are committed to using only the finest ingredients and latest technology, and to providing exceptional customer service, with knowledgeable and friendly staff who can help customers understand their options and make the best choices for their needs. We aim to provide a comfortable, welcoming environment where our customers can shop and learn about the latest trends and advancements in beverage technology, and to deliver exceptional results that exceed our customers' expectations. We believe that everyone deserves to have access to delicious, high-quality, and affordable beverages, and we strive to provide our customers with the best products and services available.

2. Products & Services Offered by Your Beverage Business.

The next step is to outline your products and services for your beverage business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your beverage business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your beverage business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your beverage business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a beverage business?

To run a beverage business, you will need a few key pieces of equipment, supplies, and permits. These include:

• Beverage ingredients and equipment for production
• Bottles or containers for the beverages
• Labels and packaging materials
• A permit to operate your business (depending on location)
• Business licenses and permits for business activities (if applicable)

You may also need to hire and train staff to manage the beverage production and sales, as well as provide customer service.

5. Management & Organization of Your Beverage Business.

The second part of your beverage business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your beverage business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Beverage Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a beverage business varies based on many different variables, but below are a few different types of startup costs for a beverage business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your beverage business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your beverage business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your beverage business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Beverage Business Plans:

Why do you need a business plan for a beverage business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your beverage business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your beverage business?)

To build a business plan for your beverage business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written beverage business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a beverage business plan yourself?

Yes, you can write a beverage business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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How to Start a Beverage Company

Starting a beverage company can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful beverage company.

Importantly, a critical step in starting a beverage company is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Beverage Company :

• Choose the Name for Your Beverage Company
• Develop Your Beverage Company Business Plan
• Choose the Legal Structure for Your Beverage Company
• Secure Startup Funding for Your Beverage Company (If Needed)
• Secure a Location for Your Business
• Register Your Beverage Company with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Beverage Company
• Buy or Lease the Right Beverage Company Equipment
• Develop Your Beverage Company Marketing Materials
• Purchase and Setup the Software Needed to Run Your Beverage Company
• Open for Business

1. Choose the Name for Your Beverage Company

The first step to starting a beverage company is to choose your business’ name.  

This is a very important choice since your company name is your beverage brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired drinks brand and/or focus of your beverage company.

2. Develop Your Beverage Company Business Plan

One of the most important steps in starting a beverage company is to develop your business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your beverage company.
• Company Overview – this section tells the reader about the history of your beverage company and what type of beverage company you operate. For example, are you a soft drink company, tea and coffee company, juice company, or a water company?
• Industry Analysis – here you will document key information about the beverage industry. Conduct market research and document how big the beverage  business is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your own drinks
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your beverage company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your beverage company make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise money to launch your business?

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3. choose the legal structure for your beverage company.

Next you need to choose a legal structure for your beverage company and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the beverage company and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small business owners. It is an agreement between two or more people who want to start a beverage company together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a beverage company include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a beverage company is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your beverage company, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Beverage Company (If Needed)

In developing your beverage company business plan, you might have determined that you need to raise funding to launch your business successfully. 

If so, the main sources of funding for a beverage company to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a beverage company that they believe has high potential for growth.

5. Secure a Location for Your Business

When looking for a location for your beverage company, there are a few things you’ll want to keep in mind. First, you’ll want to make sure the location has good access to transportation, so your products can get to customers quickly and easily. You’ll also want to find a space that’s big enough to accommodate your production needs, and that has room for employees to work comfortably. Finally, you’ll want to choose a location that’s affordable.

6. Register Your Beverage Company with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your beverage company’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your beverage company to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The permits and licenses you will need to start a beverage company can vary depending on your state and the type of business you plan to operate. In general, you will need a business license, a seller’s permit, and a zoning permit. You may also need other licenses and permits, such as a food license or an alcohol license. To find out what licenses and permits you need, contact your local licensing agency.

10. Get Business Insurance for Your Beverage Company

The types of insurance you will need to operate a beverage company can vary depending on scope of your operations. 

Some business insurance policies you should consider for your beverage company include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Beverage Company Equipment

When starting a beverage company, you will need some equipment. The most important piece of equipment is the beverage production machine. This machine will help you produce your beverages quickly and efficiently. You will also need a fridge to store your beverages, as well as a storage area to keep your ingredients. Finally, you will need some type of packaging to put your beverages in.

12. Develop Your Beverage Company Marketing Materials

Marketing materials will be required to attract and retain customers to your beverage company.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your beverage company. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional beverage company website provides potential customers with information about the beverage products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your beverage company.

13. Purchase and Setup the Software Needed to Run Your Beverage Company

The software you need to run a beverage company may vary depending on the size and scope of your business. For a small, local beverage company, you may only need basic software such as a word processor and a spreadsheet program. However, if you are running a larger beverage company, you may need more specialized software such as a production scheduling program and a customer relationship management (CRM) system.

14. Open for Business

You are now ready to open your beverage company. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your beverage company business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Beverage Company FAQs

Is it hard to start a beverage company.

No, because the barriers to entry are relatively low. All you need is a good product and a well-executed marketing plan. There are many resources available to help you get started, including books, websites, and even business incubators.

How can I start a beverage company with no experience?

There are a few things you can do to start a beverage company with no experience. First, you can research the beverage industry and learn as much as you can about the different types of beverages that can be sold. Some drinks that you can sell are alcoholic beverages, energy drinks, and fruit juices. You can also look for mentors or experienced beverage entrepreneurs who can help guide you through the process. Finally, you can create a business plan and make sure you have a clear goal and strategy for your company.

What type of beverage company is most profitable?

The most profitable beverage businesses are those that produce carbonated soft drinks. This is because the profit margins for these types of drinks are much higher than those for other types of beverages. In addition, carbonated soft drinks are the most popular type of beverage in the world, so there is a high demand for them.

How much does it cost to start a beverage company?

The startup expenses for a beverage company can cost anywhere from $10,000 to $300,000. The amount of money you'll need will largely depend on the type of beverage you want to create and the size of your business.

What are the ongoing expenses for a beverage company?

The ongoing expenses for a beverage company can include the cost of ingredients, labor, packaging, and utilities. The company may also need to pay for marketing and advertising, as well as maintaining a distribution network.

How does a beverage company make money?

There are a few ways beverage companies make money. One way is by selling their products to retailers, such as grocery stores or convenience stores. Another way is by licensing their brands to other companies, who will then produce and sell the beverages. Additionally, beverage companies can make money by selling advertising space in their packaging or on their products.

Is owning a beverage company profitable?

Yes, owning a beverage company can be profitable. The demand for beverages is relatively consistent, regardless of economic conditions. This means that beverage companies are less likely to experience downturns in sales during tough times.

Why do beverage companies fail?

Beverage companies may fail because they do not have a strong marketing strategy, they do not produce high quality products, or they do not have a competitive pricing strategy. Additionally, most companies only focus on one segment of the beverage market, which may limit their potential for growth.

Other Helpful Business Plan Articles & Templates

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• 7 steps to create a beverage company business plan – Tan Do
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Developing an effective but long-run business plan is one of the most common problems that beverage companies need to face. You cannot implement any work regardless of the scale without a detailed plan, and so does running a beverage business. Despite the impossibility of using one particular formula for every business model in the beverage industry, this article will give you a helpful guide to kick off your problem. From all our enthusiasm with long-life industrial experiences, we would like to identify the importance of a  beverage company business plan  and build up a typical template with easy steps. Moreover, we will also try to clarify a good sample in the beverage industry in order to illustrate its effectiveness.

Now, let’s get started!

Why is the beverage company business plan essential?

Give you a clearer picture of the beverage company.

One cannot  start a successful beverage business  without a sound plan.

By acknowledging the strengths and weaknesses of your business, you can monitor the beverage strategy running in the right direction. In an adequate beverage business plan, you would be required to state three questions below:

• Where are you now?
• What do you want?
• How can you achieve this goal?

The very first step:

Understanding yourself,

Then, identifying your goal and the way to reach it. Thanks to this detailed information, your beverage company must have been ready for any following coming strategies, lying in the identification of development opportunities and positioning.

Be a compelling introduction to your potential investors

Apart from being the internal resource for development, a standard beverage business plan should also satisfy the need of outsiders. To be more specific, a company plan is considered a necessary document for all the stakeholders, particularly the investors.

Because of the importance of doing the correct answer for your homework at school, the business plan is a wise method to express your knowledge about the beverage industry.

In this way, your company can improve the brand’s credibility, giving the reliability for them to cooperate with you. Sincerely, you can position yourself to be a directed business with the potential to progress.

Avoid big mistakes or unexpected problems

According to a Small Business Administration study, more than half of beverage companies go bankrupt and cannot overcome the fifth birthday party. Surprisingly, the main factor resulting in this situation is caused by inappropriate elements in the business plan.

Some typical issues points are:

• Intense rivalry
• No market need
• Lack of money
• Unqualified employees

Thanks to a professional beverage business plan, you will grab the chance to delete these obstacles above actively. Once you have the procedure, you can forecast the unexpected situation and prepare the backup plan.

Be the guiding star for all decisions from lighthearted to serious

Beverage company plans contain many functions and different purposes as well. Meanwhile, the primary role of them is to help the owners make better decisions. Entrepreneurship is constantly coping with making decisions, walking step by step to develop their business both horizontal and vertical.

The beverage company plan allows your company to determine the answer to what should be done first? What is in priority? What are dos, not dos, and what is the emergency among various problems?

Follow these guidelines, you will no longer have the headache of finding the most optimal solution for your beverage development from micro to macro.

The template to create a comprehensive beverage business plan in 7 steps

Planning the beverage company plan is not difficult if you have the available template. Let’s carry out a comprehensive beverage plan with 7 steps below.

Step 1: Executive Summary

In terms of length, the executive summary should be no more than one page. Although it appears on the first page of your beverage business plan, you had better write this section last, after you get the most precise understanding of your beverage business model.

Looking at the details:

It describes the summary of your business idea. They are recommended to consist of your business concepts and business model. Besides, you also need to state your main product lines with their target customer respectively.

As a result, the client of your business plan can obtain a short introduction that contain essential information about your company.

And one more, don’t forget to provide your company overview including location, found year and facilities.

Step 2: Beverage Industry Overview

The industry overview provides you the opportunity to express your knowledge about the beverage business. By getting a summary of your company field and identifying your position in the market, your company can easily find the vacancy to attack and earn more profit.

Apart from many valuable chances, you can acknowledge your threats and weaknesses for some needed modifications.

Step 3: Overview of your beverage business

After completing the beverage industry’s summary, you should continue building your company business plan by clarifying yourself.  Investigating the company objectives, future achievements, and SWOT analysis are unmissed parts to identify your current position in the beverage market.

Business History

This room will deserve the personal story about your beverage business, from start to present. It should be flexible in selecting the worthy information of yours.

If you are a senior in the beverage industry, focusing on experience and case studies is the best idea.

However, it’s not suitable once being a junior.

In this case, you prefer to introduce your enthusiastic team members and their passion for the industry to push up the partner’s truth. Another part is the startup summary, which has a specific number of loans, investments, assets and expenses.

It is no doubt that exploring the beverage company history is the fastest way to gain the first image of one company in terms of development and level of credibility.

Objectives, mission, and vision

The objective I want to mention here is also called the goal of your beverage business. It should be measurable and specific as much as possible. Remarkably, there are three inevitable categories in a sufficient objective. They are sales revenue, profit margin and net profit together with detailed goal numbers or percentages.

Here, the mission is to inform your customers what your company’s value proposition is and what you bring to your customer.

Last but not least, at this point, the vision statement is also essential. A company cannot move forward without a clarified vision. It will report your aspiration in the future by identifying one particular position in the beverage industry. Becoming top 10 of your region’s most significant beverage business is not an impaired vision after a 10-year running business.

SWOT analysis

It is a general subjective study about all the internal and external factors that affect the development of your beverage company. Thanks to this research, you can identify your position in the market, focusing not only on growing the available advantages but also on some actions to improve disadvantages.

• Internal factors: strengths and weaknesses
• External factors: opportunities and threats

Ownership Structure

Your customers and partners will look for some information like this: who is the owner of this beverage business, or Are there any outstanding stakeholders or other people involved? Besides, the impacts of them as well.

Step 4: Beverage Products

From this stage of company business plan templates, it will exploit into deeper about what you publish to the market by giving specific product features. Stating this information can improve the customer’s engagement by understanding your drink and its benefits.

Product description

This category is the room for describing your beverage product features, and providing the necessary information about your drink. In this way, clients will be aware that your product can solve their problems effectively in the most optimal way. Product description needs to make up the good ingredients, various flavors and multiple benefits of your drink.

As a result, your beverage brings customers closer to the company.

The competitive advantage of your product

Among a vast number of beverage portfolios, competitive advantage plays a crucial role in retaining and developing your product position in the market. It makes you different and outstanding from others.

To be more specific, your beverage will be published to market at a lower price than your rivals. These factors allow you to improve a productive entity for generating more sales revenue and a superior profit margin.

Sales Literature

Sale Literature states the method that you intend to use for raising the sales volume. It can be advertising, doing marketing or republic relationships with your customer community. You should be concerned about some common channels: leaflets, flyers, social media, newspapers, or advertising.

Holding a drink in their hands, the customers must have no idea about manufacturing and other production processes behind them. They’re raising doubt of the beverage’s quality.

To blow out this problem, your company needs to public more information about the sources of your products, illustrating they are clear and original with high quality from the beginning.

Future product

Once your beverage products have developed to a certain level, building a plan for your drink is necessary to upscale your business. Apart from broadening the market, adding more flavors is another best choice.

For example, if you are distributing fruit juice , why don’t you try to jump into the  fruit milk  segment, which has the similarity in target customers and product’s characteristics as well.

If preparing carefully for the future, your drink can get higher opportunities to lead the game, be active with the new changes and establish an intense basement for the development of your beverage company.

Step 5: Marketing Strategy

Marketing will capture customers’ attention, raising their awareness of the unique benefits that your beverage brings to them. Therefore, when building the marketing strategy, you are required to describe the detail of your target market segments, your competition and your system with milestones to complete.

Here are some critical topics that unmissed in marketing strategy:

• Target customer profile analysis : identify your customers. Who are they? You can make a typical avatar for each group of clients according to their demographic, geographic, sociological and behavioral basement.
• The positioning strategy : here, you need to make clear the USP (unique selling point) of your beverage and answer the question: Why should they buy your products? Why is it unique?
• Marketing objectives and goals : statement of specific expected results.
• The marketing mix (4P: People, Product, Promotion, Place).
• Promotional plan : bring financial or non-financial gifts for customers.
• Communication planning : internal and external communication with your customers and partners.
• Evaluation and adjustment : look back and take action if needed.

Step 6: Operational Plan

Have you wondered:

“Company business plans are strategic. The operational plan is daily activities. How do they relate to each other?”

The operating plan is simply daily activities to ensure the effective running business, including manufacturing and managing. Thereby, it actually becomes more accessible when following an available plan, which will provide the most transparent picture of how your business works and the involvement of human resources.

• Human Resource Plan : To ensure the effectiveness of daily work, you need resources, and humans are one of the essential elements contributing to your success. The number of employees, their experts and the distribution of what work should be done are the necessary basic needs.
• Supply and Inventory Management : Who are your suppliers? Do you buy the raw materials and produce them by yourself or purchase the market-ready products and deliver them to the final customers? What are the payment terms? Where will you store your product?
• Production and Distribution : You’d better inform the volume and distribution channels with regulations to ensure quality and quantity.

Step 7: Financial Planning

With this part, you need to call for help from an accountant in your beverage company. Financial planning consists of at least three years worth of financial statements, the cash flow, and balance sheet accuracy.

In particular, financial planning tells the clients about the developing situation of your beverage company, seeing the gradual growth, stability or negative earnings.  We want to finance growth mainly through cash flow.

We recognized that this means we will have to grow slowly. The most important indicator is to control and minimize inventory that will have to be stored.

Friendly note : Here are seven common steps in building a beverage company business plan. Remember that DO NOT skip any step since each piece is essential. However, you should make some appropriate changes in each stage, focus on your orientation and modify your specific beverage business situation flexibly to gain the best application.

A sample business plan for beverage companies

Are you overwhelmed with the theory?

The best learning method:

“Learning from the practical success of others.”

Now we provide an exceptional case of MK Beverage that has successfully applied to this model. You can get further information from this practical beverage company, learn lessons from them and follow their achievements.

Why do we take MK Beverage as a typical example? They follow strictly their completed beverage company business plan to get outstanding results:

Executive summary example

MK Beverage company, as the name suggests, is running the business in the beverage industry. It was established in 2015 in New Castle, Delaware. The concept behind MK beverage is the stomach surgery of the founder’s youngest son. The biggest problem here is that he is a great fan of sweet drinks, but most of them lack nutrients.

As a result, this creator had developed her own formula for water, juices, tea, and shakes, which were beloved by her son, friends, and staff. They were all surprised with various flavors, low-calorie count with rich nutrients of her drink. After that, MK beverage products were officially published to the market and develop day by day up to now.

Beverage industry overview example

For the time being, there is a trend in the beverage industry with the booming demand for non-alcoholic beverages, especially in two regions: Europe and North America.

Honestly, what was the most noticeable?

According to the statistics of 2020, the health beverage demand in Europe made up 30% of the total non-alcoholic beverages assumption. In the US, 760 are the number of companies that produce healthy drinks, but only 15% of them include non-alcoholic beverages. So we can see the opportunity for MK Beverage due to demand exceeding supply.

Overview of your beverage business example

The goal of MK Beverage: change the mindset about healthy taste to develop the long-term customer’s desire for a beneficial beverage and stay healthy.

Three missions of MK Beverage:

• Bring something new to the market
• Harmonize with the scare of the supplier in terms of healthy beverage
• Provide beneficial drinks without hurting the clients’ wallets.

Company strategic position (SWOT analysis) example

Here are the details about the SWOT analysis of our successful sample- MK Beverage.

It is noticeable that the most strength of MK is the unique product line that focuses on low cost but still ensuring quality. Moreover, this firm basement has become the most competitive advantage of this company to recall the impressions on their target market.

By creating more and more upscale opportunities, they tried to create new products with diversified flavors with different product lines.

However, there are some existing threats of similar products due to an abundance of competitors. Especially, being a startup in the industry without expert experience can bring a higher level of risk for this company in some specific ways.

Marketing plan and sale strategy example

From the beginning, they are building loyal customers by developing relationships with schools and programs funded by low-income governments.

Following that time, MK Beverage identifies the target market transparently. They are sweet drink lovers, living surrounded by communities, friends and neighbors. Regardless of their economic status, young females and family-oriented households have a tendency to become target customers.

The primary marketing positioning of this beverage company is to concentrate on the benefits and convenience of products for human consumption. They have tried their best to deliver the product in the most optimal way and method.

However, the quality of the beverage is not on the list. MK Beverage company affirms that their basement of sustainable development is the loyal customers, which is built up from credibility with a qualified drink.

Product differentiation example

Due to the mission of being a true leader in the healthy beverage industry, MK Beverage products are differentiated by providing nutritional drinks for their customers. MK Beverage would like to establish a healthier habit for clients by consuming good daily beverages in the long term.

Moreover, MK business realized that many overweight beverage consumers are found in low-income families, which raises the idea of reasonable prices and keeps the product affordable to the income levels.

In the future, apart from being the pioneer in the domestic market with nutritional drinks, MK company always harbors a dream of going to the world.

Experiencing the beverage industry for half a decade, this company has been preparing all the resources, especially the quality product, for a more straightforward approach and development.

Operational plan example

Are you curious how the operational plan changes depending on the scale development?

In the very first stage, MK Beverage imported the ingredients and delivered the supplies online. The production process took place directly in a private house of the owner and delivered finished by her vehicle or some common delivery services.

After some months, MK Beverage started to purchase materials in bulk and deliver MK’s drinks by vans. Ultimately, like all other beverage companies, it required a distribution center with its own delivery transportation like vans and trucks.

Guess what?

It is noticeable that after five years of standing in the beverage world, MK Beverage can successfully make the contract with national supermarkets and some convenience stores, marking an outstanding milestone of the company’s progress.

Human resources, the first employees of the company are the founder and two of her sons. When the business grew by the scale and the market, MK Beverage hired more employees and facilities to serve clients’ demands.

Management and finance example

Despite being a small beverage company, MK had worked enthusiastically to establish some significant milestones below:

• 2015: Brand launched
• January 2017: First investment
• March 2017: New facilities
• August 2017: Cooperate with state assistant programs
• January 2018: Achieve breakeven point
• Jun 2018: Market collaboration strategy with Pepsi
• March 2019: Broaden target customers
• June 2020: Bring MK to the world

In the final stage: Finance, MK Beverage announced their statistics for gross sales, gross profit and net sales in 5 years, from 2016 to 2020. The numbers made great impressions on their clients and partners.

To sum up, we have just provided a step-by-step process for making a beverage company business plan that is easy to understand and follow. However, this beverage company business plan template only plays as the foundation guidelines for you.

Therefore, some necessary modifications are needed to make it unique and suitable for your beverage company’s available resources and current situation. Let’s start to build up the business plan for your own beverage company. It will ensure sustainable development and improve profit margin from scratch.

Tan Do is a global beverage  ODM / OEM  manufacturer and supplier located in Vietnam. Since 1996, we have built trust and credibility not only throughout Vietnam but also in many parts of the world. Leveraging state-of-the-art technology, we have crafted thousands of products that align with ISO, HACCP, HALAL, FDA, and many other standards.

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