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A Real Estate Business Plan on One Page

Learn this method for creating a simple one-page real estate business plan to organize everything an agent wants to accomplish in a year on a single page. This tidy 1-3-5 format allows real estate professionals to focus on the key actions that specifically lead to the results they desire without having to endure the tiresome process of drafting more formalized business plans. Having a real estate business plan on a single page also allows agents to more easily refer and follow it’s actions steps by making it permanently visible on an office wall, on the cover of a 3-ring binder, on a projection screen at team meetings , or even by using it as a computer wallpaper background. As each item on the plan is crossed off, agents are assured that productive change and growth in direct alignment with their annual goals are steadily occurring. Before taking a look at some example plans, watch the following real estate coaching video to learn how to create a real estate business plan on a single page .

How to Create a One Page Real Estate Business Plan

Determine Your 1 Big Annual Goal

Start by establishing a specific and measurable goal for your annual real estate sales production next year. Typically agents will use objectives like total sales volume, gross commission income (GCI), number of units/properties sold, or even net income. It is important that a main goal has a numeric value associated with it so that it can be broken down into monthly and weekly portions for measuring progress throughout the year. For example, an agent that wants to sell 48 homes in a year knows that he or she must close approximately 4 transactions a month, or close to one property a week.

Establish 3 Key Focus Areas to Reach the Main Goal

Plan 5 Objectives for Each Key Focus Area

Break down your key focus areas into 5 specific objectives that are in alignment with each focus area. Each objective should represent a specific action or task that can be completed. The key to developing effective objectives is to ensure that they effectively correlate to each key focus area. Otherwise you will just have a scattered to-do list that is unlikely to ever be completed since it is not focused on the accomplishment of your preset objectives.

Action Steps

Use a single action step form for each of the 3 key focus areas on the business plan. This form will help you break down each objective into manageable action steps that different team members will be responsible for completing. This form provides many real estate teams with weekly team meeting agenda items that they can regularly discuss to ensure the team is moving forward towards their goals.

Sample Real Estate Business Plans & Action Steps Forms

We have provided two examples of one-page real estate business plans below. The first is for an individual/solo agent, and the second example is for more established real estate teams . We have also included a sample action steps page that can be used to supplement the team business plan. Feel free to click on each image below to enlarge them so you can get started on your own plan for this year.

Check out our latest article on Inman and download a free one page business p lan.

Sample Real Estate Business Plans. Download Yours Here.

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Brian Icenhower

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

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one page business plan for real estate agents

How to Create a One-Page Business Plan That Actually Works

Learn how to build the foundations for your real estate success with these tips

A business plan is a critical document for any entrepreneur. And as an agent, that’s you! Think - would you begin anything in your life without a plan? However, creating this plan can be daunting, especially for those in the real estate industry who are focused on closing deals and generating revenue. Luckily, a one-page business plan can provide a simple yet effective solution. In this blog post, we'll outline the steps to create a one-page business plan for anyone in the real estate industry.

Want to learn more about this? Share your email with us at the bottom of this page to get a free 1-hour Mastermind session with president of Real, Sharran Srivatsaa. Follow along with your downloadable PDF one-sheet and ensure you’re setting yourself up for success.

Define Your Vision and Mission

Your vision is the ultimate goal you want to achieve, while your mission statement outlines how you will achieve it. These two elements are critical to your business plan. Start by outlining what you want your real estate business to achieve in the long run. Then, determine the core values of your business and how they will guide your operations. While it may seem a long-winded task, it serves as the baseline of what comes next.

Identify Your Target Market

Who are your clients, and what are their needs? Identifying your target market is essential to creating a successful real estate business. Consider factors like age, income level, location, and other demographics that are important to your business. Having a clear understanding of your target market will help you create a marketing plan that reaches the right people. If you aren’t planning to talk with the right people, you’re going the wrong direction. A baseball coach wouldn’t ask a basketball player to join the team, would he?

Analyze the Competition

Before you can set yourself apart from the competition, you must first understand what you're up against. Analyze the market and identify the other real estate businesses operating in the same area. Determine their strengths and weaknesses, and identify areas where you can do better. Finding pain points helps you overcome them when pitching yourself. One of our favorite things to do is conduct user research studies. Offering incentives for answering a few questions can help you gather valuable information that’s used to elevate the experience you offer.

Develop Your Marketing Plan

Once you know your target market and understand your competition, it's time to create a marketing plan. Marketing is broad - so make sure you’re targeting the right channels, areas and ideas. This plan should outline the strategies you will use to reach your target market, such as advertising, social media, and networking events. Your marketing plan should be specific and measurable, with clear objectives and

timelines. For example: as a new agent, you’re going to run 3 local advertisements in the newspaper for the month of June.

Create a Revenue Model

Your revenue model should outline how you will generate income from your real estate business. Consider factors like commission rates, fees, and any other revenue streams your business will have. Your revenue model should be realistic and achievable, based on the needs of your target market and the current real estate market. As an agent, you’ll want to be aware that it doesn’t happen overnight. Ensure you’re building a revenue ramp to predict long-term success.

Set Goals and Objectives

Goals and objectives are critical to the success of any business, and your real estate business is no exception. Your goals should be specific and measurable, with clear timelines for achieving them. Set both short-term and long-term goals, and make sure they align with your overall vision and mission. This is where your 1-pager starts to really take shape, because you’ll finally have a horizon to head for. Don’t overdo these, and instead focus on the quality of the goal. If you have one goal for the year - make it a good one.

Develop a SWOT Analysis

A SWOT analysis is a critical tool for assessing your business's strengths, weaknesses, opportunities, and threats (SWOT). It helps you identify areas where you excel and areas where you need to improve. Use this analysis to refine your business strategy and stay competitive in the real estate market. This is an area that it’s best to collaborate in, as identifying your own qualities is often more challenging than it seems - and vitally important to how you sell yourself.

Review and Refine Your Plan

Creating a business plan is not a one-time event. As your business grows and changes, your plan should evolve with it. Review your plan regularly to ensure it is still relevant and effective, and make any necessary changes to keep your business on track. If you’re able to keep it all on one-page, it’s even easier to adapt.

Remember that planning is the first step to success. It’s critical that you build a steady foundation on which to build your legacy. Remember to enter your email below for the one-page PDF template + free mastermind session to ensure you’re tackling the real estate market head-on.

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7 Steps to Writing a Real Estate Business Plan (+ Template)

As a licensed real estate agent in Florida, Jodie built a successful real estate business by combining her real estate knowledge, copywriting, and digital marketing expertise. See full bio

Do Agents Really Need a Business Plan?
Write a Real Estate Business Plan in 7 Easy Steps
Identify Who You Are as a Real Estate Agent
Analyze Your Real Estate Market
Identify Your Ideal Client
Conduct a SWOT Analysis
Establish Your SMART Goals
Create Your Financial Plan
Track Your Progress & Adjust as Needed
Bringing It All Together

Are you ready to take your business to the next level? I’ve got just the thing to help you— a foolproof real estate business plan. But before you start thinking, “Ugh, not a boring business plan for real estate,” hear me out. I’ve got a template that’ll make the process a breeze. Plus, I’ll walk you through seven easy steps to craft a plan to put you ahead of the game and have you achieve your wildest real estate dreams in no time. Your success story starts now.

Screenshot of Real Estate Business Plan Template

Key Takeaways:

A well-crafted business plan is your roadmap to success. It guides your decisions and keeps you focused on your goals.
Create a solid plan by defining your mission, vision, and values, analyzing your market and ideal client, conducting a SWOT analysis, setting SMART goals, and creating a financial plan.
Regularly track your progress, review your key performance indicators (KPIs), stay flexible, and seek accountability to ensure long-term success.
Remember, your Realtor business plan should evolve with your business. Embrace change and stay focused on your goals to make your real estate dreams a reality.

Do Agents Really Need a Real Estate Business Plan?

Absolutely. Your real estate agent business plan is your roadmap to success. Without it, you risk losing direction and focus in your real estate career.

A well-crafted business plan helps you:

Understand your current position in the market
Set clear and achievable goals
Create a roadmap for success
Track your progress and performance
Make informed decisions and adjustments

Think of your real estate business planning as your GPS, guiding you from your current situation to your desired destination. It serves as your North Star, keeping you focused and on track, even in challenging times. Invest the time to create a solid business plan, and you’ll be well-positioned to succeed in your market and achieve your goals. Your future self will appreciate the effort you put in now.

Before we dive into this section, get our real estate business plan template ( click here to go back up to grab it ) and work through it as I explain each section. I’ll give you some direction on each element to help you craft your own business plan.

1. Identify Who You Are as a Real Estate Agent

Let’s start with your “why.” Understanding your purpose for choosing real estate is crucial because it is the foundation for your business plan and guides your decision-making process. Defining your mission, vision, and values will help you stay focused and motivated as you navigate your real estate career.

Mission: Your mission statement defines your purpose for choosing real estate. It clearly states what you’re trying to do, the problem you want to solve, and the difference you want to make.

Ex: Wanda Sellfast’s mission is to empower first-time homebuyers in Sunnyvale, California, to achieve their dream of homeownership and build long-term wealth through real estate.

Vision: Your vision statement focuses on the ultimate outcome you want to achieve for your clients and community.

Ex: Wanda Sellfast’s vision is a Sunnyvale, where everyone has the opportunity to own a home and build a stable, secure future, creating a more inclusive and prosperous community for all.

Values: Your core values are the guiding principles that shape your behavior, decisions, and interactions with clients and colleagues.

Ex: Wanda Sellfast’s core values include:

Integrity: Being honest, transparent, and ethical in all dealings.
Dedication: Being devoted to clients’ success and going the extra mile.
Community: Building strong, vibrant communities and giving back.

Clearly defining your mission, vision, and values lays the foundation for a strong and purposeful real estate business that will help you positively impact your clients’ lives and your community.

2. Analyze Your Real Estate Market

As a real estate pro, you must deeply understand your local market. This knowledge includes knowing key metrics such as average days on market, average price points, common home styles and sizes, and demographic trends. When someone asks about the market, you should be able to confidently roll those numbers off your tongue without hesitation.

To quickly become the local expert, choosing specific farm areas to focus on is crucial. Concentrate your marketing efforts and build your local knowledge in a handful of communities and neighborhoods.

Some places to do research include:

Your local MLS: Check your hot sheet daily
Zillow: Check out the Premier Agents who show up in your neighborhood
Social media: Who is targeting their posts to your area?
Direct mail: Check your mailbox for flyers and postcards
Drive by: Drive through your farm areas to see who has signs in yards

Row of small houses in different colors.

Once you’ve identified your target areas, start conducting comparative market analyses (CMAs) to familiarize yourself with the properties and trends in those neighborhoods. That way, you’ll provide accurate insights to your clients and make informed decisions in your business.

Remember to research your competition. Understand what other agents working in the same area are doing, who they’re targeting, and identify any gaps in their services. This understanding will help you differentiate yourself from your competition and better serve your clients’ needs. In our real estate business planning template, I ask you to examine and record:

Trends: Track key metrics, such as days on market and average sold prices, to stay informed about your specific market.
Market opportunities: Identify situations where there are more buyers and sellers (or vice versa) in the marketplace so you can better advise your clients and find opportunities for them and your business.
Market saturation: Recognize areas where there may be an oversupply of certain property types or price points, allowing you to adjust your strategy accordingly.
Local competition: Analyze your competitors’ strengths, weaknesses, and gaps in their services to identify opportunities for differentiation and possibilities to create a more meaningful impact.

Remember, real estate is hyper-local. While national and state news can provide some context, your primary focus should be on specific needs and trends within your target areas and the clients you want to serve. By thoroughly analyzing your local real estate market, you’ll be well-equipped to make informed decisions, provide valuable insights to your clients, and ultimately build a successful and thriving business.

3. Identify Your Ideal Client

When creating your real estate business plan, it’s crucial to identify your ideal client. You can’t be everything to everyone, no matter how much you think you should. And trust me, you certainly don’t want to work with every single person who needs real estate advice. By focusing on your ideal client, you’ll create a targeted marketing message that effectively attracts the right people to your business—those you want to work with.

Two young women looking at a laptop together in a coffee shop.

Think of your target market as a broad group of people who might be interested in your services, while your ideal client is a specific person you are best suited to work with within that group. To create a detailed profile of your ideal client, ask yourself questions like:

What age range do they fall into?
What’s their family situation?
What’s their income level and profession?
What are their hobbies and interests?
What motivates them to buy or sell a home?
What are their biggest fears or concerns about the real estate process?

Answering these questions will help you create a clear picture of your ideal client, making it easier to tailor your marketing messages and services to meet their needs. Consider using this ideal client worksheet , which guides you through the process of creating a detailed client avatar. This will ensure you don’t miss any important aspects of their profile, and you can refer back to it as you develop your marketing plan .

By incorporating your ideal client into your overall business plan, you’ll be better equipped to make informed decisions about your marketing efforts, service offerings, and growth strategies. This clarity will help you build stronger relationships with your clients, stand out from the competition, and ultimately achieve your real estate business goals.

4. Conduct a SWOT Analysis

If you want to crush it in this business, you’ve got to think like an entrepreneur. One of the best tools in your arsenal is a SWOT analysis. It sounds ominous, but don’t worry, it’s actually pretty simple. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s all about taking a good, hard look at yourself and your business.

Infographic of a SWOT analysis with strengths, weaknesses, opportunities, and threats.


What do you slay at? Maybe you're a master negotiator or have a knack for finding hidden gem properties. Whatever it is, own it and make it the backbone of your strategy.	What's happening in your market that you can use to your advantage? Is there an untapped niche or a new technology that could help you streamline your business?

We all have weaknesses, so don't be afraid to admit yours. You may not be the best at staying organized or struggle with marketing. The key is to be honest with yourself and either work on improving those areas or hire someone to help you.	There's competition out there, but don't let that keep you up at night. Instead of obsessing over what other agents are doing, focus on your game plan and stick to it. Identifying threats means recognizing things outside your control that could hinder your success, like the slowing real estate market or limited inventory.

By conducting a SWOT analysis as part of your real estate business plan, you’ll have a clear picture of your current situation and your future goals. And don’t just do it once and forget about it—review and update it regularly to stay on top of your game.

5. Establish Your SMART Goals

If you want to make it big in real estate, setting goals is an absolute must . But not just any goals— I’m talking about SMART goals . SMART stands for Specific , Measurable , Achievable, Relevant , and Time-bound . It’s like a recipe for success, ensuring your goals are clear, realistic, and have a deadline.

Your SMART goals are an integral part of your overall business plan for real estate. They should be stepping stones to help you achieve your long-term vision and mission. So, analyze your SWOT analysis, ideal client, and market, and craft goals that will help you dominate your niche.

Example Smart Goal: Close 10 transactions in the next quarter.

Make sure to provide as many details as possible behind your goals. Don’t just say, “I want to sell more houses.” That’s too vague. In the example above, the goal is specific: “close 10 transactions.”

If you can’t measure your progress, how will you know if you’re crushing it or falling behind? Ensure your goals have numbers attached to track your success or see where you need to focus more energy. “Close 10 transactions” has a specific number, so you have a way to measure your progress.

I know you’ve got big dreams for your real estate business , but Rome wasn’t built in a day. Set goals that stretch you beyond your comfort zone but are still achievable. This way, you’ll gain confidence, build momentum, and push yourself to new heights. Closing 10 transactions in a quarter is a lofty goal, but it’s still achievable. Your goals should stretch you but still be within your reach.

Relevant goals are the ones that actually move the needle for your business. Sure, becoming the next TikTok sensation might be a lot of fun, but unless TikTok generates most of your clients, it won’t help you close more deals. Your goals should be laser-focused on the activities and milestones that will help you grow your real estate career. In the example above, the goal is specifically related to real estate.

Deadlines are your friend. Without a timeline, your goals are just wishes. Give yourself a precise end date and work backward to create a plan of action. In the example, the deadline for achieving the goal is the end of the current quarter. If you don’t achieve the goal, you can evaluate where the shortfall was and reset for the next quarter.

“Setting goals is the first step in turning the invisible into the visible.”

Tony Robbins

Remember, just like your SWOT analysis, your goals aren’t set in stone. Review and adjust them regularly to stay on track and adapt to business and market changes.

6. Create Your Financial Plan

Financial planning might not be your idea of a good time, but this is where your real estate business plan really comes together. Thanks to all the research and strategizing you’ve done, most of the heavy lifting is already done. Now, it’s just a matter of plugging in the numbers and ensuring everything adds up.

In this real estate business plan template section, you’ll want to account for all your operating expenses. That means everything from your marketing budget to your lead generation costs. Don’t forget about the little things (like printer ink, file folders, thank you cards, etc.)—they might seem small, but they can add up quickly. Some typical expenses to consider include:

Marketing and advertising (business cards, website , social media ads )
Lead generation ( online leads , referral fees, networking events )
Office supplies and equipment (computer, printer, software subscriptions )
Transportation (gas, car maintenance, parking)
Professional development (training, courses, conferences )
Dues and memberships (MLS fees, association dues)
Insurance (errors and omissions, general liability)
Taxes and licenses (business licenses, self-employment taxes)

Once you’ve figured out your expenses, it’s time to reverse-engineer the numbers and determine how many deals you need to close each month to cover your costs. If you’re just starting out and don’t have a track record to go off of, no worries! This planning period allows you to set a budget and create a roadmap for success.

Pro tip: Keep your personal and business finances separate. Never dip into your personal cash for business expenses. Not only will it make tax time a nightmare, but it’s way too easy to blow your budget without even realizing it.

If you’re evaluating your starting assets and realizing they don’t quite match your startup costs, don’t panic. This new insight is just a sign that you must return to the drawing board and tweak your strategy until the numbers line up. It might take some trial and error, but getting your financial plan right from the start is worth it.

7. Track Your Progress & Adjust as Needed

You’ve worked hard and created a killer real estate business plan, and you’re ready to take on the world. But remember, your business plan isn’t a one-and-done deal. It’s a living, breathing document that needs to evolve as your business grows and changes. That’s why it’s so important to track your progress and make adjustments along the way.

Here are a few key things to keep in mind:

Set regular check-ins: Schedule dedicated time to review your progress and see how you’re doing against your goals, whether weekly, monthly, or quarterly.
Keep an eye on your KPIs: Your key performance indicators (KPIs) are the metrics that matter most to your business. Things like lead generation, conversion rates, and average sales price can give you a clear picture of your performance.
Celebrate your wins: When you hit a milestone or crush a goal, take a moment to celebrate. Acknowledging your successes will keep you motivated and energized.
Don’t be afraid to pivot: If something isn’t working, change course. Your real estate business plan should be flexible enough to accommodate new opportunities and shifting market conditions.
Stay accountable: Find an accountability partner, join a mastermind group, or work with a coach to help you stay on track and overcome obstacles.

“It’s the small wins on the long journey that we need in order to keep our confidence, joy, and motivation alive.”

Brendon Burchard

Remember, your real estate business plan is your roadmap to success. But even the best-laid plans need to be adjusted from time to time. By tracking your progress, staying flexible, and keeping your eye on the prize, you’ll be well on your way to building the real estate business of your dreams.

How do I start a real estate business plan?

Use this step-by-step guide and the downloadable real estate business plan template to map your business goals, finances, and mission. Identify your ideal client so you can target your marketing strategy. Once you’ve completed all the business plan elements, put them into action and watch your real estate business grow.

Is starting a real estate business profitable?

In the most simple terms, absolutely yes! Real estate can be an extremely profitable business if it’s run properly. But you need to have a roadmap to follow to keep track of your spending vs income. It’s easy to lose track of expenses and overextend yourself when you don’t have a set plan.

How do I jump-start my real estate business?

One of the easiest ways to jump-start any business is to set clear goals for yourself. Use this guide and the downloadable template to ensure you have clear, concise, trackable goals to keep you on track.

How do I organize my real estate business?

Start by setting some SMART goals to give yourself a concrete idea of what you see as success. Then, make sure you’re using the right tools—customer relationship manager (CRM), website, digital document signing, digital forms, etc., and make sure you have them easily accessible. Try keeping most of your business running from inside your CRM. It’s much easier to keep everything organized if everything is in one place.

Now, you have a step-by-step guide to creating a real estate business plan that will take your career to the next level. Taking the extra time to map your path to success is an essential step in helping you achieve your goals. Spend the extra time—it’s worth it. Now, it’s time to do the work and make it happen. You’ve got this!

Have you created your real estate business plan? Did I miss any crucial steps? Let me know in the comments!

As a licensed real estate agent in Florida, Jodie built a successful real estate business by combining her real estate knowledge, copywriting, and digital marketing expertise.

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Sample Business Plans
Real Estate & Rentals

Real Estate Agent Business Plan

A real estate agent business is one of the best ways of getting paid for your expertise in the real estate industry.

If you have a thorough knowledge of the market, are a brilliant negotiator, and can think on your feet then being a real estate agent might be the right career for you.

Industry Overview

Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%.

The above figure suggests It is a great market to be in, but you need a well-designed business plan to succeed as a real estate agent. A business plan can help you in having a clear strategy and also in keeping a track of your progress.

But what else can a business plan do for your brokerage firm, and how to write one? Read on to find out.

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Things to Consider Before Writing a Real Estate Agent Business Plan

Find a way to get leads.

The majority of your leads, at least at the beginning of your career, would come from constant effort and a variety of sources. So before getting started you’ll have to figure out all the possible ways of generating leads.

Make a networking plan

Having a network comprising of your customers, businessmen, and even your competitors is necessary for a real estate agent. Because you never know where you’ll get your next big client.

Hence, figuring out a networking strategy is important.

Set up your website

Nowadays, a lot of people look for real estate services online. Hence, it makes it important for you to set up a website for your business.

Making a website also contributes to building your credibility and brand image. Hence, building an optimized and active website can do wonders for your business.

Be prepared for changes in the industry

The real estate agent is changing at a rapid pace. Everything from changes in the economy to people’s buying behavior, and income has a major impact on the real estate market. Hence, it is important for you to have a strategy to deal with such changes.

One of the simplest ways to do so is to have a dynamic and customizable real estate business plan. It helps you deal with changes in a smooth and effective way.

How a Business Plan Can Help You?

As a real estate agent, clear business goals and a constantly evolving way of doing business can be extremely profitable for your business. Apart from that, networking is a key aspect of a real estate agent’s business.

A professional business plan can help you manage all of the above efficiently without any hassles.

Having a plan makes managing your business easier and lets you focus on the more pressing concerns of a business.

Moreover, it gives you a competitive edge over those who jump right in, without any plan.

Real Estate Agent Business Plan Outline

This is the standard real estate agent business plan outline which will cover all important sections that you should include in your business plan.

Products and Services
Management Team
Success Factors
3 Year profit forecast
Startup cost
Funding Required
Our business offering is listed below:
Industry Analysis
Market Trends
Target Market
Sales Strategy
Targeted Cold Calls
Publications
Pricing Strategy
Management Summary
Hiring Plan
Important Assumptions
Brake-even Analysis
Profit Yearly
Gross Margin Yearly
Projected Cash Flow
Projected Balance Sheet
Business Ratios

How to Write a Real Estate Agent Business Plan?

A business plan should be clear-cut and ever-changing. It should have goals, but also be flexible at the same time.

Moreover, it should be customizable as per your target market and location. You can write such a plan in many ways.

Although there are several changing and fixed aspects of a real estate agent’s business plan, there are certain essential areas that should be included to write a good business plan.

They are as follows:

1. Executive Summary

The executive summary section sums up what your entire business idea stands for. It is a brief overview of all of your business’s functions, including finances, target audience, operations, marketing, sales, etc.

This section, if written properly, can help you get funded as it presents your idea to the investors in a precise way and helps you gain their confidence.

2. Company Summary

This section basically consists of all the information about your agency’s history, its current situation, the idea behind its existence, and also the finances and funding it requires for becoming profitable.

3. Products and Services

In this product and services section, you’ll define your niche. Having a niche in real estate helps you get a better knowledge of the market and better deals in return. It also helps you meet the right people and the right customers.

As a real estate agent, you can decide whether you’ll deal with office spaces, residential spaces, rentals or buying, selling, etc. Working with a specific set of customers most of the time helps you stay at the top of your game in the real estate market.

4. Market Analysis

A thorough and ongoing market analysis helps you know the market trends and your target audience better. It helps you stay updated with the demands of your customers and how you can fulfill them in the best way possible.

Not just that, it also helps you in knowing where you stand in the market when you need to change your business model with a changing market, and when you need to upskill to stay relevant as a real estate agent.

5. Strategy and implementation

After you are done analyzing the market, writing this section would be a cakewalk. As you are familiar with the market you can formulate the best strategy to thrive in it.

As a real estate agent, having a good advertising strategy, sales strategy, and essentially a good pricing strategy is of utmost importance.

6. Operations Plan

The operations plan section in your business plan includes the day-to-day functioning of your company, as well as your goals and strategies to achieve them.

It is an ever-changing section and has to be tweaked as per the demands of the industry. Breaking your goal down into smaller milestones in this section is an effective way of writing it.

7. Financial Plan

A financial plan decides whether your agency would succeed or not. It prevents you from having mismanaged finances, and a dearth of funds and also helps you in managing the cash inflow of your business.

Download a sample real estate agent business plan

Need help writing your business plan from scratch? Here you go; download our free real estate agent business plan pdf to start.

It’s a modern business plan template specifically designed for your real estate agent business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Business Plan Summary

A business plan can not only help you with the management of your business but also work as a road map to success.

A real estate agency’s cash inflow is on the irregular side, but a business plan can help you thrive with that too. Having a plan gives you a clear idea of the functioning as well as the spending of your business.

After getting started with Upmetrics , you can copy this sample real estate agent business plan template into your business plan and modify the required information and download your real estate agent business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

So, what are you waiting for? Start planning

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About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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10 Things Your Real Estate Business Plan Needs (FREE Template)

A real estate agent business plan is essential for success in today’s competitive market. It helps you set clear goals, define your vision, and outline the steps to achieve short-term and long-term objectives. As a real estate professional, having a well-crafted business plan can be the difference between being a top producer and struggling to make ends meet.

In your business plan, you’ll want to start by creating a vision statement that outlines the purpose of your real estate business and reflects your values. Setting firm goals will help you stay accountable and focused, allowing you to adapt to market changes or growth and remember that your business plan should be fluid and up-to-date to stay aligned with your ultimate objectives.

Your real estate agent business plan should be thorough, covering various aspects such as market analysis, organization structure, and marketing strategies. By having a comprehensive plan, you’ll be better equipped to navigate the challenges and seize the opportunities that come your way, ensuring your real estate business flourishes.

Understanding Your Target Market

Identifying your ideal client.

Understanding your target market is crucial to establish a successful real estate business plan. Begin by identifying your ideal client. Consider factors that may define your target clients, such as age, income level, family status, and property preferences. Reflect on your strengths as an agent and which clients you connect best with. This will help you focus your marketing efforts and create tailored strategies for your target audience.

Market Segmentation

Market segmentation divides your target market into smaller, more specific groups based on shared characteristics. In real estate, you can segment your market into categories such as:

First-time homebuyers
Empty nesters

By segmenting your market, you can tailor your services and communication strategies according to the unique needs of each group. This will lead to more effective marketing efforts and a better understanding of your potential clientele.

Analyzing Local Market Trends and Opportunities

Gather data on your local real estate market to identify trends and opportunities for your business. Analyze factors like:

Market growth
Market saturation
Local property values
Employment rates
Infrastructure development
Population demographics

By analyzing local market trends, you can identify areas with potential growth or areas that are becoming overly saturated. Use this information to adapt your services and expertise to market conditions, helping you stand out among competitors and position yourself as an expert in your niche.

Remember, a comprehensive understanding of your target market is essential for shaping your real estate agent business plan. By identifying your ideal clients, segmenting the market, and analyzing local market trends and opportunities, you’ll be better equipped to create tailored marketing strategies and make informed business decisions. This will ultimately contribute to the success and growth of your real estate business.

Lead Generation Strategies

Building an online presence.

To create a robust lead generation plan, build a strong online presence. A real estate agent must have a well-designed and user-friendly website to capture leads. Keep these factors in mind:

Make sure your website reflects your branding and expertise
Optimize your site for search engines to enhance its visibility in search results
Include clear calls-to-action (CTAs), so potential clients can easily contact you
Utilize high-quality images and videos to showcase properties
Share helpful and informative content through a blog or resources section

You can also leverage social media channels to expand your reach and showcase your expertise in the industry. Focus on the platforms most relevant to your target audience and share valuable content related to real estate, local events, or home improvement tips.

Networking and Referrals

Building a strong professional network is essential for generating quality leads. Here are some strategies to boost your referral pipeline:

Attend networking events, conferences, or workshops in your area. Engage with professionals in real estate or related industries
Establish relationships with local businesses and community organizations
Hold open houses or host educational seminars to engage potential clients in person
Develop relationships with past clients and ensure you stay top of mind so they recommend you to their connections

Additionally, create a referral program that rewards clients and other referrers for sharing your services with their network. This will incentivize them to talk about you and help expand your reach.

Traditional Marketing Methods

Despite the increasing importance of digital marketing, traditional methods still have their place in generating leads for real estate agents:

Send direct mail campaigns, like newsletters or postcards, to targeted neighborhoods, highlighting your strengths and successes
Advertise in local print media, such as newspapers or specialized real estate publications
List your services and properties in industry-specific directories, both online and offline
Design and distribute eye-catching flyers, brochures, and business cards
Participate in community events or sponsor local charities to enhance your company’s reputation and visibility

Make sure to keep track of the effectiveness of each lead generation method and evaluate their strengths and weaknesses. This will help refine and improve your overall marketing strategy and ensure you invest resources into the most productive channels.

Lead Conversion Techniques

Building rapport and trust.

To build rapport and trust, focus on the following:

Be genuine and authentic with your prospects, showcasing your expertise and knowledge.
Listen actively, taking the time to understand their concerns and needs.
Display empathy towards their situation, offering tailored solutions for their specific problems.
Stay engaged through the entire process, from the first interaction to closing.

Qualifying Leads

When it comes to qualifying leads:

Ask open-ended questions to gauge their needs, timeline, and motivation for buying or selling
Inquire about their financial situation and any potential barriers they may have
Learn more about their preferred neighborhoods, housing type, and other preferences
Prioritize leads based on their level of interest and readiness to move forward

Effective Communication and Follow-Up Strategies

For better communication and follow-up:

Establish a consistent schedule for checking in on leads, such as every few days or weekly
Personalize your communication, tailoring messages to each lead’s unique situation and preferences
Practice active listening and respond thoughtfully to their questions or concerns
Utilize several communication channels, including email, phone calls, text messages, and social media

Utilizing CRM Systems for Lead Management

Leveraging CRM systems can help you organize and optimize your lead management process:

Track important lead information and interaction history in a centralized location
Set reminders for follow-up tasks, appointments, or important milestones
Analyze your leads’ behavior to understand their needs better and provide personalized service
Create targeted marketing campaigns to engage your leads and nurture them toward conversion

By implementing these techniques and focusing on leads, marketing strategies, and communication, you’ll be well on your way to creating a thriving real estate agent business.

Closing Deals and Earning Commissions

Negotiation tactics.

When closing deals, it’s crucial to employ effective negotiation tactics to help both you and your client reach a favorable outcome. Some negotiation tactics include:

Understanding the market: Know the local market trends and use this information when discussing price adjustments or concessions.
Compromise: Find common ground and offer reasonable solutions to meet both parties’ needs.
Leverage: Use your expertise in the real estate industry to highlight your client’s strengths and make convincing arguments.

Handling Objections and Overcoming Challenges

As a real estate agent, you’ll encounter objections and challenges in closing deals. To address them efficiently, consider the following points:

Listen to the client’s concerns and empathize with their situation.
Identify the objection: Determine the root cause of the objection and respond with a compelling solution.
Maintain professionalism: Stay calm and composed, avoiding confrontational behavior.

Preparing and Presenting Offers

Presenting a well-prepared offer is vital to increasing the chances of closing a deal. Keep in mind:

Research: Analyze comparable properties in the area to establish a competitive price for the offer.
Documentation: Ensure that all necessary documents, such as pre-approval letters and proof of funds, are in order.
Presentation: Employ clear and concise communication when presenting the offer, highlighting its benefits to the seller.

Managing the Transaction Process and Paperwork

Effectively managing the transaction process and paperwork helps keep the deal on track, which includes:

Organization: Maintain an organized system for tracking important deadlines and required documents.
Communication: Regularly update all parties involved in the transaction, ensuring they know the progress and address any concerns.
Attention to detail: Ensure all forms, contracts, and other documents are accurate and complete.

By successfully closing deals, you’ll earn commissions based on your agreed split with your broker. For instance, if you close a deal worth $350,000 with a 6% commission rate, the gross commission income will be $21,000. If your commission split with your broker is 70/30, you’ll earn $14,700 while your broker receives $6,300. Utilizing the strategies discussed in this section will help you maximize your commission income and prove beneficial to your real estate business plan.

Client Retention and Building Repeat Business

Maintaining client relationships after closing.

Building lasting relationships with your clients is essential for repeat business and referrals. After closing a deal, continue to provide value by offering support with any post-closing issues, such as paperwork or maintenance concerns. Keep in touch with your clients and remember important milestones, such as anniversaries or birthdays. Show appreciation for their trust in you by sending thoughtful gifts or cards or simply checking in periodically.

Asking for Referrals and Testimonials

Word-of-mouth marketing is an incredibly powerful tool in the real estate industry. Encourage your satisfied clients to share their positive experiences with friends and family. To achieve this, be proactive in asking for testimonials and reviews, which you can later showcase on your website, social media, and other marketing materials. Here are some strategies to obtain them:

Reach out via email or phone, and kindly request a testimonial or referral
Provide a simple template to make it easy for clients to write a review
Offer incentives, such as discounts on future services or gift cards, to show gratitude for their time and effort

Staying Top-of-Mind Through Regular Communication and Updates

Establish regular communication with your past clients to stay top-of-mind and generate repeat business. Keep them informed about the latest market trends, neighborhood developments, or listings that interest them. Here are some communication tactics you can employ:

Send personalized monthly or quarterly e-newsletters
Share relevant content, such as articles or videos, on your social media platforms
Organize events, like client appreciation parties or educational seminars, to maintain connections and foster new ones

Maintaining client relationships, requesting referrals, and staying top-of-mind through regular updates will strengthen your real estate business with repeat clients and new prospects. Remember, satisfied customers are the key to long-term success in the real estate industry.

Measuring Success and Adjusting Your Strategies

Setting goals and key performance indicators (kpis).

To measure the success of your real estate agent business plan, start by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). These can serve as benchmarks for success and provide direction on areas to focus your efforts. Consider setting goals for various aspects of your business, such as sales volume, new client acquisition, and customer satisfaction.

In addition to your goals, establish key performance indicators (KPIs) to track your progress. KPIs are quantifiable metrics that help you evaluate the effectiveness of your strategies. Examples of KPIs for a real estate agent business plan include:

Number of new leads generated per month
The conversion rate of leads to clients
Average days on market for properties
Percentage of listings sold

Tracking and Analyzing Results

With your goals and KPIs established, continually collect and analyze data to track your progress. Regularly monitoring your results allows you to identify trends, spot potential problems, and evaluate the effectiveness of your marketing efforts. Some methods to track your data include:

Using a CRM system to manage client relationships and interactions
Employing analytics tools to evaluate the success of digital marketing campaigns
Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify areas where you excel or need improvement

Pay close attention to competitor performance and market trends to better understand how your strategies compare and identify any gaps you may need to address.

Adapting and Optimizing Your Strategies Based on Data

Once you’ve gathered and analyzed your data, use insights to adapt and optimize your strategies. Make data-driven decisions to improve your marketing efforts, streamline processes, and better allocate resources. Some steps you can take include:

Adjusting your marketing budget and tactics based on your marketing ROI
Revisiting your goals and KPIs to ensure they still align with your overall business objectives
Fine-tuning your pricing strategies or the type of properties you focus on to meet market demand better

Maintaining a proactive approach to adjusting your strategies will keep your business plan agile and responsive to the changing real estate market. This will go a long way in helping you achieve the success you envision for your real estate agent business.

Time Management and Organization

Prioritizing tasks and setting a daily schedule.

In your real estate agent business plan, it’s crucial to have a time management and organization strategy. Start by prioritizing tasks that align with your [business goals]. Break down tasks into daily, weekly, and monthly goals. Then, create a daily schedule following the block scheduling method:

List your key tasks for the day.
Assign specific time blocks for each task.
Stick to the schedule and avoid multitasking.

You’ll notice increased productivity and improved time management with this approach.

Using Productivity Tools and Apps

Take advantage of productivity tools and apps to help you stay organized and manage your time efficiently. Some popular tools for real estate agents include:

Calendars: Apps like Google Calendar or Outlook can help schedule appointments and manage deadlines.
Task Managers: Utilize tools like Trello, Asana, or Todoist to manage your projects and collaborate with your team.
Time Tracking: Apps such as Toggl or Harvest provide insights into your work habits, helping you identify areas for improvement.

Remember to limit the number of tools you use to avoid digital clutter and duplicate information.

Delegating and Outsourcing Tasks When Necessary

As a real estate agent, delegating and outsourcing non-core tasks is essential to focus on your primary responsibilities. Here are some tasks you can consider delegating:

Task	Potential Delegate
Transaction Management	Transaction Manager
Advertising	Advertising Agency
Administrative Work	Virtual Assistant
Social Media	Social Media Manager
Graphic Design	Professional Graphic Designer
Website Maintenance	Web Developer
Content Creation	AI Tools (AI Manager)
Photography & Video	Local Photographer / Videographer

Identify areas where your expertise may not be as strong or where your time can be better spent, and consider outsourcing those tasks to professionals. This approach will help you manage your workload and improve the quality of your services.

Ongoing Education and Professional Development

Staying up-to-date with industry trends and changes.

To stay competitive in the real estate market, you must keep up with industry trends and changes. By monitoring resources like the National Association of Realtors (NAR), California Association of Realtors (CAR), and multiple listing services (MLS), you can stay informed about the latest developments in your field. Set aside time to read industry publications, attend webinars, listen to podcasts, and follow industry-leading professionals on social media.

Pursuing Relevant Certifications and Designations

Continuing education is crucial for staying current in the fast-paced real estate industry. Pursue relevant certifications and designations to add credibility and value to your practice. Organizations like NAR and CAR offer various designations demonstrating your expertise and commitment to professionalism to clients and colleagues.

Examples of real estate certifications and designations include:

Accredited Buyer’s Representative (ABR)
Certified Residential Specialist (CRS)
Green Designation (Green)
Seniors Real Estate Specialist (SRES)

To obtain these certifications, you must complete specific coursework, pass exams, and maintain membership in the relevant organizations.

Participating in Networking and Learning Events

Engaging in networking and learning events within the real estate community can help you build relationships, share ideas, and learn from the experiences of others. Attend conferences, workshops, and local meetups relevant to your niche, region, or areas of interest. Not only will this enhance your industry knowledge and skills, but it can also be an opportunity to form valuable connections that will benefit your business growth.

In summary, staying up-to-date with industry trends, pursuing certifications and designations, and participating in networking events can help you maintain and develop your skills as a real estate professional. Committing to continuous learning and professional development is essential to ensure your long-term success in the real estate business.

A well-structured business plan is essential for success as a new real estate agent. With a solid plan, you can set your goals, identify your target market, and analyze your competition. A comprehensive business plan lets you plan your marketing strategies, map your operating expenses, and create revenue projections.

To get started, consider using a business plan template tailored to real estate agents’ needs. This will give you a framework to follow as you develop your plan.

Developing a business plan is just the first step in the process. You need to take action and implement your strategies to realize your goals and achieve success. Revise your plan regularly, adapting and updating it as needed. This will ensure you stay on track with your goals and remain competitive in the ever-changing real estate market.

As a new real estate agent, taking bold steps toward your objectives may feel intimidating. However, trust your plan, apply your outlined strategies, and stay persistent. Your dedication will pay off in the long run.

Starting a career in real estate can be challenging, but you don’t have to face the journey alone. There are numerous resources and support networks available to help new real estate agents excel:

Professional networks : Join local real estate associations and online forums to connect with experienced agents, ask questions, and expand your knowledge.
Mentors : Seek accomplished real estate agents who can offer guidance, share valuable experiences, and provide personalized advice.
Training and education : Keep your skills fresh by attending workshops, participating in webinars, and pursuing continuing education courses relevant to your field.

By leveraging these resources and committing to your business plan, you are setting yourself up for a successful career in real estate. Don’t forget to celebrate your achievements along the way and take pride in your progress. Now is the time to take action; you will surely achieve your goals with determination and hard work.

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Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Essential Components of a Real Estate Business Plan

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mission & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include:

What type of real estate do you sell?
Where is your business located?
Who founded your business?
What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement pdf ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

Do you offer superior customer service as compared with your competitors?
Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
What are your competitors’ strengths?
Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

How specifically will you implement this?
Do you want to grow your business?
Is this growth measured by gross revenue, profit, personnel, or physical office space?
How much growth do you aim for annually?
What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

Executive Summary
Company description
Market analysis
Organization and management
Service or product line
Marketing and sales
Funding request
Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

Key partnerships
Key activities
Key resources
Value proposition
Customer relationships
Customer segments
Cost structure
Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

What is your product?
How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
How does your pricing strategy benefit your clients?
How and where will you promote your services?
What types of promotions will you advertise?
Will you ask clients for referrals or use coupons?
Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan pdf ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

Is your business plan’s success contingent upon the cooperation of your colleagues?
If so, what specifically do you need them to do?
How will you evaluate their participation?
Are they on-board with the role you have assigned them?
How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

Are you on track?
Are the goals reasonable to achieve, impossible, or too easy?
How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

How do you plan to implement your business plan’s goals?
When will you review and refine your business plan goals?
What process will you use to review your goals?
What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

Cover letter stating the reasoning behind developing a business plan
Non-disclosure statement
Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

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Blog Business 5 Real Estate Business Plan Examples & How to Create One?

5 Real Estate Business Plan Examples & How to Create One?

Written by: Danesh Ramuthi Nov 28, 2023

Crafting a business plan is essential for any business and the real estate sector is no exception. In real estate, a comprehensive business plan serves as a roadmap, delineating a clear path towards business growth.

It guides owners, agents and brokers through various critical aspects such as identifying target markets, devising effective marketing strategies, planning finances and managing client relationships.

For real estate businesses, a well-written plan is crucial in attracting potential investors, showcasing the company’s mission statement, business model and long-term income goals.

So, how can you write one?

Leveraging tools like Venngage Business Plan Make r with their Business Plan Templates to create your own real estate business plan can be transformative.

They offer a lot of real estate business plan examples and templates, streamlining the process of crafting a comprehensive plan.

Click to jump ahead:

5 real estate business plan examples

How to write a real estate business plan?

Wrapping Up

5 Real estate business plan examples

As I have said before, a well-crafted business plan is a key to success. Whether you’re a seasoned agent or just starting out, examples of effective real estate business plans can offer invaluable insights. Along with a solid business plan, incorporating innovative real estate marketing ideas is crucial for standing out in this competitive market.

These examples showcase a range of strategies and approaches tailored to various aspects of the real estate market. They serve as guides to structuring a plan that addresses key components like market analysis, marketing strategies, financial planning and client management, ensuring a solid foundation for any real estate venture.

Real estate business plan example

There are various elements in a real estate business plan that must be integrated. Incorporating these elements into a real estate business plan ensures a comprehensive approach to launching and growing a successful real estate business.

What are they?

Executive summary: The executive summary is a concise overview of the real estate business plan. It highlights the mission statement, outlines the business goals and provides a snapshot of the overall strategy.
Company overview: An overview on the history and structure of the real estate business. It includes the company’s mission and vision statements, information about the founding team and the legal structure of the business.
Service: Here, the business plan details the specific services offered by the real estate agency. This could range from residential property sales and leasing to commercial real estate services. The section should clearly articulate how these services meet the needs of the target client and how they stand out from competitors.
Strategies: A very crucial part of the plan outlines the strategies for achieving business goals. It covers marketing strategies to generate leads, pricing strategies for services, and tactics for effective client relationship management. Strategies for navigating market shifts, identifying key market trends and leveraging online resources for property listings and real estate listing presentations to help with lead generation are also included.
Financial plan: The financial plan is a comprehensive section detailing the financial projections of the business. It includes income statements, cash flow statements , break-even analysis and financial goals. Besides, a financial plan section also outlines how resources will be allocated to different areas of the business and the approach to managing the financial aspects of the real estate market, such as average sales price and housing market trends.

Read Also: 7 Best Business Plan Software for 2023

Real estate investment business plan example

A real estate investment business plan is a comprehensive blueprint that outlines the goals and strategies of a real estate investment venture. It serves as a roadmap, ensuring that all facets of real estate investment are meticulously considered.

Real Estate Investment Business Plan Template

Creating a business plan for real estate investment is a critical step for any investor, regardless of their experience level Typically, these plans span one to five years, offering a detailed strategy for future company objectives and the steps required to achieve them.

Key components:

Executive summary: Snapshot of the business, outlining its mission statement, target market, and core strategies. It should be compelling enough to attract potential investors and partners.
Market analysis: A thorough analysis of the real estate market, including current trends, average sales prices and potential market shifts.
Financial projections: Detailed financial plans, including income statements, cash flow analysis, and break-even analysis.
Strategy & implementation: Outlines how the business plans to achieve its goals. This includes marketing efforts to generate leads, pricing strategies, client relationship management techniques, and the integration of effective real estate digital marketing agency initiatives.
Legal structure & resource allocation: Details the legal structure of the business and how resources will be allocated across various operations, including property acquisitions, renovations and management.

Real estate agent business plan example

A real estate agent business plan is a strategic document that outlines the operations and goals of a real estate agent or agency. It is a crucial tool for communicating with potential lenders, partners or shareholders about the nature of the business and its potential for profitability.

A well-crafted real estate agent business plan will include

Where you are today: A clear understanding of your current position in the market, including strengths, weaknesses and market standing.
Where you aim to be: Sets specific, measurable goals for future growth, whether it’s expanding the client base, entering new markets or increasing sales.
How can you get there: Outlines the strategies and action plans to achieve these goals, including marketing campaigns, client acquisition strategies and business development initiatives.
Measuring your performance: Defines the key performance indicators (KPIs) and metrics to assess progress towards the set goals, such as sales figures, client satisfaction rates and market share.
Course correction: Establishes a process for regular review and adjustment of the plan, ensuring flexibility to adapt to market changes, shifts in client needs and other external factors.

For real estate agents, a comprehensive business plan is not just a roadmap to success; it is a dynamic tool that keeps them accountable and adaptable to market changes.

Realtor business plan example

A realtor business plan is a comprehensive document that outlines the strategic direction and goals of a real estate business. It’s an essential tool for realtors looking to either launch or expand their business in the competitive real estate market. The plan typically includes details about the company’s mission, objectives, target market and strategies for achieving its goals.

Benefits of a realtor business plan and applications:

For launching or expanding businesses: The plan helps real estate agents to structure their approach to entering new markets or growing in existing ones, providing a clear path to follow.
Securing loans and investments: A well-drafted business plan is crucial for securing financing for real estate projects, such as purchasing new properties or renovating existing ones.
Guideline for goal achievement: The plan serves as a guideline to stay on track with sales and profitability goals, allowing realtors to make informed decisions and adjust strategies as needed.
Valuable for real estate investors: Investors can use the template to evaluate potential real estate businesses and properties for purchase, ensuring they align with their investment goals.
Improving business performance: By filling out a realtor business plan template , realtors can gain insights into the strengths and weaknesses of their business, using this information to enhance profitability and operational efficiency.

A realtor business plan is more than just a document; it’s a roadmap for success in the real estate industry.

Writing a real estate business plan is a comprehensive process that involves several key steps. Here’s a detailed guide to help you craft an effective business plan :

Tell your story : Start with a self-evaluation. Define who you are as a real estate agent, why you are in this business and what you do. Develop your mission statement, vision statement and an executive summary.
Analyze your target real estate market : Focus on local market trends rather than national or state-wide levels. Examine general trends, market opportunities, saturations, and local competition. This step requires thorough research into the real estate market you plan to operate in.
Identify your target client : After understanding your market, identify the niche you aim to serve and the type of clients you want to target. Create a client persona that reflects their specific needs and concerns.
Conduct a SWOT analysis : Analyze your business’s Strengths, Weaknesses, Opportunities and Threats. This should reflect a combination of personal attributes and external market conditions.
Establish your SMART goals : Set specific, measurable, attainable, realistic and timely goals. These goals could be financial, expansion-related or based on other business metrics.
Create your financial plan : Account for all operating expenses, including marketing and lead generation costs. Calculate the number of transactions needed to meet your financial goals. Remember to separate personal and business finances.
Revisit your business plan to monitor & evaluate : Treat your business plan as a living document. Plan periodic reviews (quarterly, semi-annually or annually) to check if your strategies are advancing you toward your goals.
Defining your mission & vision : Include a clear mission and vision statement. Describe your business type, location, founding principles and what sets you apart from competitors.
Creating a marketing plan : Develop a marketing plan that addresses the product, price, place and promotion of your services. Determine your pricing strategy, promotional methods and marketing channels. If you’re unsure what marketing activities to choose, consider this guide on how to market yourself as a realtor .
Forming a team : Ensure the cooperation of colleagues, supervisors and supervisees involved in your plan. Clarify their roles and how their participation will be evaluated.

Related: 15+ Business Plan Examples to Win Your Next Round of Funding

Wrapping up

The journey to a successful real estate venture is intricately linked to the quality and depth of your business plan. From understanding the nuances of the real estate market to setting strategic goals, a well-crafted business plan acts as the backbone of any thriving real estate business. Whether you’re developing a general real estate business plan, focusing on investment, working as an agent, or operating as a realtor, each plan type serves its unique purpose and addresses specific aspects of the real estate world.

The examples and insights provided in this article serve as a guide to help you navigate the complexities of the real estate industry. Remember, a real estate business plan is not a static document but a dynamic blueprint that evolves with your business and the ever-changing market trends.

Crafting a strategic real estate business plan is a crucial step towards achieving your business goals. So, start shaping your vision today with Venngage.

Explore venngage business plan maker & our business plan templates and begin your journey to a successful real estate business now!

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Blog Real Estate Best Practices 12 Easy Steps to Creating a Perfect Real Estate Business Plan (2024 Updated!)

12 Easy Steps to Creating a Perfect Real Estate Business Plan (2024 Updated!)

To be truly successful in the world of business, you must create a solid business plan. This is the case no matter what industry you are in, and that includes real estate.

The business plan you work out must be unique. There is no cookie cutter approach. You must keep your brand image and goals in mind when creating the plan that’s perfect for you.

However, there are a few steps you can take to ensure your plan is well executed. This article will review those steps to ensure you plan is as successful as possible.

Why Create a Real Estate Business Plan?

A real estate business plan offers several benefits including the following:

It shows you where your business is at and outlines areas where you can make improvements.
It allows you to set goals and track progress.
It can be used to help secure funding. Most potential investors will want to see a copy of your business plan before moving forward.
It can be a selling point for attracting top talent.
It provides an outline that will help you manage day to day tasks in an organized fashion.
It can help you track your marketing efforts.
It can help you attract clients.
It will keep you more organized in reaching your long-term goals.

12 Steps to Create The Best Real Estate Business Plan

1. determine your business model.

There are a few ways to go when embarking on your real estate journey. You may decide you want to start or join a real estate team. Or you may decide you want to start or join a brokerage. You’ll want to decide if you need a sole proprietorship or an LLC is in your best interest. You may establish a plan early on in your career, or you may decide to change directions and create a new plan in the middle of your career.

While these are all very different paths to take, there are common elements that will need to be focused on in the plan creation process. They will be outlined in the following sections.

2. Identify Who You Are

Real,Estate,Agents,Introduce,The,House,Style,To,Clients,While

Determining your brand identity will help you create marketing materials that reflect your image. Are you a friendly ‘people person’? Or is your main goal finding clients the best investment for their money?

Your strategies will change slightly depending on your business model. If you own or work in a team setting , you must define the role of each team member and their part in helping you reach your goals.

If you own a brokerage, your real estate business plan will help you determine what type of agents you want working for you. If you work on your own , it will all come down to your unique vision.

When putting it down on paper, your identity will consist of:

Your Mission Statement: Your reason for being in real estate
Your Executive Summary: One or two sentences that summarize what you do

3. Analyze Your Target Real Estate Market

Once you determine who you are as an agent, you will have a better idea of who you are marketing to. You may be targeting business owners, investors, families, luxury clients and so on. It’s also likely you will be working within a specific area.

After identifying your target audience, you need to figure out how your target market is doing. What are home prices like? How is inventory looking? Is it a buyer’s or seller’s market? And what are future predictions?

You will be able to glean this information by looking carefully at the MLS and staying on top of trends. Online and offline real estate resources will also provide some insight.

In general, you will want to stay on top of:

General Trends including how long homes are staying on the market on average, commission rates, sale prices, etc.
Market Opportunities based on supply and demand
Market Saturations based on inventory and agent services

4. Analyze Your Competition

Real,Estate,Agent,Welcoming,Young,Visitors,Coming,To,Open,House

We all know the saying, ‘keep your friends close and your enemies closer’. Stay on top of what other agents are doing by subscribing to their newsletters and following their social media pages. While you won’t want to copy their strategies outright, they may just inspire you to create a marketing plan that gives you a competitive edge.

You should also look out for underserved niches and competitive saturation.

When it comes to underserved niches, there may be plenty of agents in your area specializing in family residential properties. But how many are serving the commercial sector? Or the luxury sector?

If the city sections in your area are blowing up, consider looking into properties in a nearby suburb to avoid competitive saturation.

5. Decide What Services You Will Provide

Most real estate agents provide the expected services such as conducting open houses, finding homes for buyers, determining pricing, negotiations, and keeping transactions organized in general.

But you can offer additional services that set your business apart. For example, you may provide:

Staging: Staging involves setting up the home, so it looks more aesthetically appealing. Once upon a time, staging was offered as an addition service. But today, many agents are rolling it into their agent fees. The agent may stage the home themselves, or they may bring in a specialized team for staging.
Professional Virtual Tours: Today, virtual real estate tours are the way to go. They allow clients to get the experience of being in the home without having to leave their home. If you are not offering this service, it’s time to get onboard.
Neighborhood Analysis: Most agents provide clients with an overview of what a neighborhood has to offer. But if you want to go that extra mile, you can provide an in-depth report that includes crime rate, types of properties, demographics, and more.
Relevant Discounts: Agents can offer clients relevant discounts in terms of handyman services, inspections, appraisals and more.

6. Carve Out a Niche

It’s important to carve out a niche in terms of what type of property you want to sell and who your target audience is. But you can get even more ‘niche-y’ by specializing in certain types of properties such as condos and townhouses, catering to first time buyers and so on.

It may seem like carving out a niche is limiting, but it will make people come to you first when they require expertise in your field. When choosing a niche, base it on what you are most skilled at and where you see an opportunity to grow professionally.

7. Create a Marketing Plan

Couple,And,Real,Estate,Agent,Discussing,Together,At,Home

The first step of your marketing plan will involve identifying your target audience and determining the best way to reach them. For example, if you are focused on first time buyers, you will be targeting a millennial crowd. In addition to emphasizing money saving goals, you may also want to advertise yourself as an agent that is environmentally friendly and gives back.

A luxury crowd may have similar concerns, but their main interests will be in finding high end properties that offer the utmost in amenities.

You must also consider the best way to reach your target audience. What social media platforms are they likely to be on? Do you think they will respond well to cold calls , door knockings , and mailings? Or is it best to keep things digital?

You must also consider race, color, origin, sexual orientations, and disabilities. Create marketing materials that are appealing and will not discriminate in any way.

8. Conduct a SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

In terms of strengths and weaknesses, you must consider what you are best at and what could use improving. For example, you may find that you have superior digital skills but that you’re not so great with cold calling. If this is the case, you should focus on digital and avoid cold calls.

However, you may also consider improving weak spots. For example, if it was the other way around and digital was a weakness, you should consider building up your digital skills. This will give you a competitive advantage in today’s world of real estate.

It’s also important to be aware of opportunities and know when to pounce. This will help a lot with lead generation. For example, FSBO, near pre-foreclosure, and divorces are all ideal situations for an agent to come knocking. You may also think of opportunities in terms of underserved areas and niches in your community.

Threats can come in the form of competition and/or changes in the market. There is usually no way to keep these threats from happening, but you can take steps to be prepared when they occur. This will ensure you are in the best shape possible for taking them on and minimizing potential damage.

9. Focus on Your Specific Goals

Real,Estate,Agent,With,Client,Or,Architect,Team,Discussing,Project

Making a certain amount of money in a given time
Completing a certain number of transactions in a given time
Attaining a certain number of new clients in a given time
Reducing lead time
Growing your company by hiring new agents and employees or opening new locations
Determining a better work/life balance

When you set up your goals, it’s important to make them measurable and attainable. If your goals aren’t attainable, you will end up wasting time working towards goals you will never reach. You will also become frustrated by your lack of progress.

Measuring goals can be challenging. In today’s digital world, reports and analysis are provided so you can determine your ROI and figure out what’s working and what isn’t. If you are outside of the digital realm, it may be more difficult to measure your progress, but you should have some idea of how well you are doing.

10. Keep Track of Your Finances

No matter how passionate you are about your business, it won’t be a success unless you are making money. You must keep track of how much you are spending and how much you are earning. Your net profits should always be positive.

For best results, implement an online system like QuickBooks. Online bookkeeping systems will provide reports so you can see where most of your money is being spent and your main sources of income. This will help you determine what’s bringing in the most ROI, what’s generating income, and what’s not.

You may also consider hiring an accountant and/or a financial consult. Your financial team will ensure you are making smart moves at tax time and when investing in tools, software, and other business ventures.

11. Review Your Success Ratios

Couple,With,Real-estate,Agent,Visiting,House,For,Sale

Your success will also be contingent on customer satisfaction. Are your customers pleased with your services? Are they referring friends and family?

If your success ratios are looking good but your finances aren’t matching up, you may be overspending on certain aspects of your business. Look at your records to see where the bulk of your money is going. Cut back if necessary.

12. Revisit Your Real Estate Business Plan Regularly

Your business plan is not set in stone. It’s a good idea to check it on a regular basis so you can revise it in accordance with your current needs. You may also want to create a new business plan if you decide to change up your business model.

A real estate business plan is a valuable tool for agents. It will keep you on course in attaining your goals. This template will help you devise a plan that is best suited to your professional needs. We wish you the best of luck in moving your company forward.

You’re a successful real estate agent, but you’d like to step to the next level. To do that, you want to create a better business plan for next year. So, how do you start? By filling out that form your manager gave you, asking for your goals for next year? Or, maybe you’re attending those trainings where seminar gurus give you 30 things to do next year. That will put you in a quandary because you don’t know how to choose! Please don’t leap to either one. Before you commit, take a look back at your last year (In the strategic planning process, it’s called the ‘ business review’.) Using the same thought process successful businesses use to create effective business plans will give you clarity.

Time To Scope Your Business Plan: Small Adjustments Pay Big Dividends

You and your business are unique.

Don’t copy someone else’s plan or commit to pie in the sky numbers until you know your three business indicators here. Armed with that information, you can pick and choose your actions and goals wisely, because you know they will work for you.

Building Your Business Best: From working with agents in my business planning courses and systems, I’ve observed that many agents don’t build a business plan around their best source of business: ‘sold’ customers and clients. Marketing surveys show that it costs six to nine times as much to get a new customer as to keep an old one. So, if you spend more money on your best source, and less on your other sources, you’ll optimize your investment.

Confident,Insurance,Agent,Broker,Man,Holding,Document,And,Present,Pointing

3. How ‘delighted’ are your clients? Most so-called ‘business plans’ in real estate merely are goal-setting grids. Focusing only on the end results suggests that the ends justify the means. However, the consumer sure doesn’t think so! These goal setting grids alone lead agents to miss the point of the decade: Top-flight customer service begets more business. That is, it’s not just what you do, but how you do it. What level of service are you providing? Is it just good enough to get through the transaction? Or, is it so great that your clients are thoroughly delighted ? (Delighted consumers refer business to you–less cost and more effort equals big pay-offs, right?)

Build Delight into your Business Plan

New agent meeting with clients for the first time

Don’t Worry About the Tactics

If you’ve been gathering those dozens of tactics seminar gurus have suggested you MUST do, your head is probably spinning. That’s not the way to go about creating an effective business plan. Instead, take time to use the strategic planning process, which includes your business review. Commit one hour out of your day now to assess the three areas here and plan adjustments. The bonus: With your answers, you can pick from that myriad of action plans you’ve gathered and choose the ones that support your major goals. Now you have the ‘why’ for your plan, and you’ll be inspired to create and implement your unique business plan.

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the Agent Advice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 12/29/2023

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The 8 Steps in Creating a Real Estate Agent Business Plan + FREE Checklist

02 Sep 2020
Real Estate Marketing , Real Estate Social Media

Whether you’re a freshly licensed real estate agent or a seasoned one, you’re an independent contractor who is responsible for overseeing and taking care of the inner workings of your business. That’s why a real estate agent business plan is crucial if you want to organize and grow your real estate business.

What’s a real estate agent business plan exactly? Think of it as your roadmap to success. It includes your short-term (think 12 months) and long-term (more than 12 months) goals, your niche and what services you can offer within your niche, your target market/ideal client, all the finances, and your marketing plan.

Yes, it seems like a lot to think about. But don’t run away from this opportunistic job just yet — we’ve created an eight-step plan that will help you create your personal real estate agent business plan.

Step 1: Define Your “Why” for your Real Estate Agent Business Plan

Your “why”, or reason for creating this business and pursuing this career will be the foundation for how you run your business. Think of this as your mission and vision. Without this step, you risk losing a vision and purpose, which will in turn confuse and deter clients.

A couple of questions to think about are “why do you want to become successful with your business?” and “what problem do you solve for your clients?”

In times of stress, during interviews, when speaking in casual conversation, and establishing your brand, your “why” is what will keep you motivated to push forward and stand out from the crowd.

Step 2: Define Your Short-Term and Long-Term Real Estate Goals

Short-term is considered 12 months or shorter. Long-term is considered over 12 months. These will, of course, be revised with time. But creating these real estate goals and having them easily accessible will help you focus your efforts on the parts of your real estate business that need the most attention.

Important note: make sure that they’re specific, realistic, and achievable.

Some examples of short term real estate goals might be: create a real estate marketing calendar, create your personal branding, give out your business card to 10 people per day, schedule 10 showings per week, etc.

Ideas for long term real estate goals may be: close 20 transactions per year, make the top 10% in your brokerage, build a team, increase your closings for the year by 20% year over year, etc.

Step 3: Find Your Niche

Don’t all real estate agents just want to sell houses? Well, not exactly. If all real estate agents did the same thing, then there wouldn’t be such fierce competition, a large market, or even real estate Instagram influencers. For example, some real estate agents choose to focus on luxury condos, while others have honed in on being a waterfront property expert. What will be your real estate niche?

Here are some questions to think about when choosing your niche:

What kind of demographic do you want to serve?
What types of living spaces can you not get enough of?
Are you a luxury real estate agent, or a more humble suburbs one?
What kind of services do you offer that no one else does?
Do you have extra certifications?

These questions will help you get the gears turning in your brain as you establish your unique brand.

Step 4: Market and Competition Research

It’s important to get an assessment of what you’re up against and which areas you want to serve.

First, do some market research to figure out what kind of clientele you are dealing with. Neighborhoods can range drastically in demographics and sales activity, so make sure you do some research to find which neighborhood around you fits with your interest and niche.

After you’ve established an area (or a few areas) you want to conduct your real estate business in, do some competition research on real estate agents in that area. Make a list of what you like about their business, what you don’t like, and how you can “corner” the market — in other words, how your business is different than theirs. Look for opportunities to enter this market and compete with the other agents. Analyze their transactions and marketing. Do they offer digital marketing, professional photography, staging services, years of experience, etc. Focus on what your target demographic would expect in your chosen market, and if you can identify any opportunities to present them uniquely and standout!

Step 5: Develop Methods for Generating Real Estate Leads

So you have your mission in place, your goals, your niche, and you’ve researched and cornered your market. Now it’s time to focus on how you’re actually going to attract clients. This will vary and change as you grow your business, but starting out with the basics lays a good foundation.

Places where you can generate leads are social media, newsletter flows, word-of-mouth, in-person networking, creation of business material , landing pages, courses, hosting open houses for other agents, holding seminars, free informational material, real estate websites with idx , etc.

You’ve identified how ways to generate real estate leads to sell houses, now it’s time for you to prove you can also sell your brand.

Step 6: Real Estate Branding and Marketing

After figuring out the methods in which you can generate real estate leads, now it’s time to come up with a real estate marketing and branding plan.

Branding is how you want your prospective clients to perceive your brand. Here are some questions to think about:

What brand voice do you want to have?
Which colors do you want associated with your brand?
What are some of your brand fonts?
What do you want clients to feel when they encounter your real estate brand?

Marketing is the strategy in which you will present your brand to the public, and how you will retain clients and audiences. It helps to have a real estate marketing schedule or real estate social media content calendar laid out in order to do this to prevent overthinking and overworking yourself every single day.

Questions to get you thinking about your brand:

Where are you going to promote your brand?
How are you going to price your services?
What kind of promotions will you have in place?
What steps will you take to stay consistent in your real estate marketing efforts?

This step will require you to get a little more into the nitty-gritty of your brand. But don’t feel too pressured to make final decisions. While it’s important to be consistent, as you develop and grow, so will your brand, which means changes are usually inevitable.

Step 7: Budgeting

Especially as an independent contractor, keeping track of your finances and budgeting out your expenses is critical to understanding how to keep running your business. Categorize and keep record of dates so you know exactly where your money is going and where your money is coming from.

Some items to consider when developing your real estate agent business plan budget are:

What is my commission split?
How much will I spend on marketing each listing?
What is the average sales price in my niche?
How many homes have I sold over the last 6 months?
Do I need to hire a transaction coordinator?
What are my car expenses?

Make sure to include expense reviews every month so you become familiar with your finance sheets.

This way, as you progress, you can become aware of how to be more efficient with your time and money.

Step 8: Have a Real Estate Agent Business Plan Checklist That Reminds You to Periodically Review Your Business Plan

Every part of your real estate agent business plan plays a key role in making your brand grow and thrive. But with everything that is going on and will be going on in your real estate business, it’s easy to neglect one aspect of the plan.

That’s why we recommend having a checklist to remind you to routinely check up on every aspect of your plan to make sure every cog in the wheel is attended to.

Check out the free Real Estate Agent Business Plan Checklist that we created so you don’t have to worry about this step! You can go ahead and get started on the first step of creating your real estate agent business plan.

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One-Page Business Plan Templates with a Quick How-To Guide

By Joe Weller | April 6, 2020

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In this article, we’ve gathered a variety of free, one-page business plan templates for you to download in Excel, Word, and PDF formats.

Included on this page, you’ll find a one-page business plan template for a service business , business plan template for a product business , business plan for a real estate agent , a Lean business plan template , and more. To help get you started, we’ve also included an example of a one-page business plan , and a quick guide on how to create your one-page business plan .

One-Page Business Plan Template

Download One-Page Business Plan Template

Excel | Word | PDF | Smartsheet

Use this one-page business plan template — designed to be simple, organized, and easy to use — to immediately get started on your plan. Write down your thoughts and key ideas as you decide if your business concept is viable, and adjust it as circumstances change. You can also use this template as a basis to build a more detailed and elaborate plan.

One-Page Business Plan for a Service Business Template

Download One-Page Business Plan for a Service Business Template

Excel | Word | PDF

This business plan template is designed specifically for businesses that provide a service. The one-page plan provides space to list the essential information about your strategy, including the service you offer, the problem you are solving for customers, your mission and vision statements, target audience, staffing requirements, key objectives, and much more. This template also includes a timeline at the bottom for you to add key milestones.

One-Page Business Plan for a Product Business Template

Download One-Page Business Plan for a Product Business Template

Use this one-page template to develop a strategic roadmap for your organization’s product offerings. This template provides space for you to include a business overview, a description of your target market, your competitive advantage, a list of marketing channels and materials you plan to utilize, as well as your pricing strategy, distribution channels, and success metrics. You can also use the visual timeline of milestones at the bottom to enter key dates and events.

One-Page Business Plan for Real Estate Agents Template

Download One-Page Business Plan for Real Estate Agents Template

This one-page business plan template is created for real estate agents to set objectives and put together an action plan. Enter your overarching goal at the top of the template, and establish three high-level activities you need to complete to achieve the goal. The template also includes a strategic action plan that breaks down each high-level activity into tasks and deadlines, with an accompanying visual timeline to ensure you stay on track.

One-Page Business Plan for Nonprofit Organization Template

One Page Business Plan for Nonprofit Organizations Template

Download One-Page Business Plan for Nonprofit Organization Template

This one-page business plan is designed for a nonprofit organization, with space to detail your mission, vision, and purpose statements, as well as who you serve, the problem(s) you solve, and programs and resources you offer. Additionally, the template includes space to detail your financial plan, marketing activities, costs, and more.

One-Page Business Plan for Startup Template

Download One-Page Business Plan for Startup Template

This one-page business plan template is intended for an entrepreneur or a small startup business to document a plan as they determine if an idea is feasible. This template provides space to describe the problem and solution, the product or service, the target customer, existing alternatives, the unique value proposition, a marketing and sales plan, success metrics, and other information. You’ll also find room to detail sources of funding and how the funds will be used.

One-Page Business Plan for Small Business Template

Download One-Page Business Plan for Small Business

Use this one-page small business plan template to outline the essential aspects of your business strategy. Provide details on your organization’s vision, mission, product or service offering, and management team. Then identify the target audience, market size, competitor offerings, and your competitive advantage. This plan also includes room to detail your marketing and sales strategy, key objectives, and financial plan.

One-Page Lean Business Plan Template

Download One-Page Lean Business Plan Template

This one-page template uses a Lean approach to develop your business plan. Use this customizable template to detail the crucial elements of your strategy, including a brief business and industry overview, your product or service offering, options from your competitors, and your competitive advantage. Plus, this template includes room to detail your marketing plan, success metrics, financial plan, and a visual timeline of milestones.

One-Page Business Planning Template with Timeline

Simple Business Planning Template with Timeline

Download One-Page Business Planning Template with Timeline

Excel | Smartsheet

Use this business planning template to organize and schedule key activities for your business. Fill in the cells according to the due dates, and color-code the cells by phase, owner, or category to provide a visual timeline of progress.

One-Page Business Plan Example

This one-page business plan covers all the essential elements and offers a visually appealing presentation. Information for each aspect of the plan is concise, with details about the business mission, management team, product offerings, key marketing activities, competitors, and financial projections. This plan also provides links to additional resources so that stakeholders can easily find information to support the specifics of the plan.

How to Write a One-Page Business Plan (with Sample Outline)

A one-page business plan takes a standard business plan and extracts the fundamental aspects, then condenses the essential information down to one page. To determine the key elements to emphasize in your one-page plan, consider the type of business you operate, as well as the financial (and other resources) needs of your business.

To streamline your business plan into a one-page document, follow the steps below.

Create a simple outline for your plan using bullet points. Below, you’ll find an example of an outline for a one-page business plan. You can add or remove sections according to the needs of your business.
Business mission
Problem you are solving
Funds needed (if applicable)
Product or service positioning statement
Unique value proposition
Target customers
Market size
SWOT analysis
Direct competitors
Existing alternatives
Competitive advantage
Key marketing strategy (e.g., channel or method that will yield the best results)
Key sales strategy
Specialized equipment or facilities
Staffing requirements (e.g., key personnel, skills, and training needs)
Distribution method
Sales projection
Profit and loss projection
Gather all your findings on your business and industry.

Compile all the current information you have gleaned from market research, interviews, surveys, and various teams in your business (e.g., the marketing and finance teams). Comb through each document and extract the information that is fundamental to your business’s operation and relevant to the bullet points on your outline.

Write two to three brief sentences for each main bullet point.

Once you create your outline and gather information, write two to three sentences for each main bullet point that expands on and summarizes the sub-bullet points for that section. For example, the plan summary section could say the following:

Donny’s Food Truck will offer a variety of fresh food at an affordable price in a convenient location. Increased traffic in the Hungry Town area, combined with severely limited dining options, provides an opportunity to offer customers a quick, nutritious meal at a competitive price. A food truck with the necessary equipment has already been acquired, so we are seeking $200,000 to cover wages, emergency repairs, and licenses needed to fund our first year of operations.

Ensure you are able to support all the information provided in your plan.

Since a one-page plan omits many of the details provided in a traditional business plan, be sure you have market research and other supporting documentation on hand to show stakeholders in case they have questions as they review your plan. In addition, make sure you thoroughly understand the supporting information and know how to restate it in your own words before you disburse the plan.

Ensure your plan answers all the vital questions .

At a minimum, an effective one-page business plan should answer the following questions:

What product or service do we offer?
Who will use the product or service?
What problem does our offering solve?
How will the product or service get to our customers?
What alternatives do our customers use, and why are we superior?
What is our unique value proposition?
What strengths and opportunities can we use to our advantage?
What resources do we need to get up and running?
What will our sales look like for the first few years?
When do we expect to be profitable?

In addition to the steps provided above, you can save time and get started on your plan by downloading one of the templates provided on this page. You can also check out “ Free Executive Summary Templates ,” which can serve the same purpose as a one-page business plan.

Benefits of a One-Page Business Plan

Organizations and stakeholders can unite behind a strategic direction when they have a business plan in place. Developing a traditional business plan can be a daunting task, so many entrepreneurs, small startups, graphic designers, freelancers, and consultants find a one-page business plan a less intimidating place to start.

Creating a one-page business plan benefits your organization in the following ways:

Push you to prioritize and focus on key ideas.
Enable your audience to quickly scan and grasp the core concepts of your plan.
Allow you to easily share and pitch your business idea to prospective investors and stakeholders (e.g., email attachment, single piece of paper).
Accelerate business setup, especially businesses that don’t need a loan or investment to get going.
Provide a solid starting point to expand upon at a later time.
Enable you to document your thoughts and ideas to see if you have a feasible plan.

Tips for Creating a One-Page Business Plan

Now that you know how to create a one-page plan and the benefits in doing so, here are some tips to get you started:

Set a time limit (up to one hour) to focus and work on your plan.
Use a one-page business plan template (you can choose from the options above), or refer to the sample outline provided on this page.
Ensure your plan details only the core aspects that are fundamental to running and operating your business.
Remember that this is a living document — continue to revisit and adjust it as strategies and objectives change.
Expand on your plan as your business size and needs grow.

When the time comes that you need more space to lay out your goals and strategies, choose from our variety of free simple business plan templates . You can learn how to write a successful simple business plan here .

Visit this free non-profit business plan template roundup or download a fill-in-the-blank business plan template to make things easy. If you are looking for a business plan template by file type, visit our pages dedicated specifically to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates. Read our articles offering startup business plan templates or free 30-60-90-day business plan templates to find more tailored options.

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The One Page Business Plan for Commercial Real Estate Agents

If you are working with a start-up business or new client, it is a simple way to help your client get focused and realistic about their budget and site selection options. You can click here to read it. The same principals apply to your brokerage business.

One Page Business Plan for Commercial Agents & Brokers

If you have ever written a formal business plan, you know they are often full of fluff and “pie-in-the-sky” five year projections. The following is a simple one page business plan you can use to quickly ask yourself the right questions and develop a plan based on your answers.

What is your Niche?

Your target market is just the starting point to determine your niche and ideal client. Your target market could be shopping center owners in Los Angeles. This target market is too broad. Narrow your market down further to create your niche. What type of shopping center? Do you specialize in a specific trade area or neighborhood?

Your niche may be single-tenant Walgreen’s in San Diego.

Define your niche: __________

Who is Your Ideal Client?

There are many property types and even more types of property owners.

How do you describe your ideal client? Do you want to work with institutional owners? Are you fluent in a second language and want to work with owners who speak that language? Do you want to work with owners that own “A” locations in high rent areas?

Using the Walgreen’s sample, your ideal clients may be doctors that own Walgreen’s in San Diego. The more you can focus on a narrow niche, the faster you will become an expert and own your market. When you are determining your niche make sure the market is large enough to support your sales goals.

Define your ideal client: __________

Size of Your Target Market/Ideal Customer

If you live and work in a small market you may need to broaden your niche to include a larger geography or expand your product type. Your niche may be owners of single-tenant Walgreen’s and Rite-Aid’s in Houston.

Define the size of your market: __________

What’s important to my ideal client?

Why do your ideal clients own commercial real estate? What are their biggest hopes, dreams and fears? The owner of a Walgreen’s is probably more concerned with limiting risk and minimizing management compared with a value-add investor who’s main goal is to maximize return and is usually more tolerant of risk. Understanding your client’s “wants” and “needs” is critical to effectively position your brand and services to prospective clients.

What are the pains, wants and needs of your client: __________

Who are your competitors?

Competitor 1:_____Strengths_____Weakness_____

Competitor 2:_____Strengths_____Weakness_____

Competitor 3:_____Strengths_____Weakness_____

Can you penetrate this market based on your competitors’ strengths and weaknesses?

Do the Math

Just as you cannot expect an investment property with bogus income and expenses to sell at the advertised sale price, you cannot expect to meet your goals if you do not understand the key numbers that affect your business.

Step 1: Determine number of transactions required per year

$_____annual income / $_____average commission = #_____transactions per year

Step 2: How many listings/assignments are required to reach # transactions goal?

#_____transactions / ratio of deals closed per listings = #_____listings required per year

Step 3: How many presentations do you need to make to secure a listing (close ratio)?

#_____ listing presentations to secure listing

Step 4: How many leads do you need to generate to secure a meeting (conversion rate)?

#_____ leads needed to secure meeting

To Summarize,

1) Determine your Target Market

2) Narrow Down Your Niche

3) Define Your Ideal Client

4) Run the Numbers

Using the information above, you have defined your niche and created a profile of your ideal client. You have a good idea of how many prospects you need to reach and how many deals you need to close to reach your goal. You are now ready to develop a tactical plan of action to test your assumptions and modify your plan as needed based on the results. Future articles will discuss “How to Determine Customer Acquisition Costs”.

If you found this article useful, please leave a comment below and be sure to describe your niche.

Best of Luck!

Photo Credit: “Business Idea Concept” by 89studio FreeDigitalPhotos.net

Mark Chase is the founder of Restaurant Real Estate Advisors. Restaurant Real Estate Advisors provides restaurateurs with the ideal location and property owners with the expertise needed to market restaurant properties.

Mark is a licensed real estate Broker in the State of California. He has been featured as an innovator in commercial real estate by Business 2.0, Los Angeles Times, Los Angeles Business Journal, Daily News, California Real Estate Journal, Estates Gazette (UK) and KFWB Noon Business Hour.

great article, I love the way you simplify this business plan by the way did you also have marketing plan or any tutorials on commercial real estate

Mark this is a fabulous evergreen post and we are so proud to host it here. Wishing you a Happy Easter weekend too!! I just mentioned it in Quora too here: https://www.quora.com/How-do-I-become-a-top-producing-commercial-real-estate-broker/

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How to Start a Real Estate Business

Did you know that approximately 25.8% of the $123.8 trillion net worth in the United States is held in real estate?

That means learning how to start a real estate business is one of the most crucial skills for entrepreneurs. Fortunately, we’ve talked to a lot of people about real estate.

We’ve talked to real estate business owners who collectively have hundreds of millions in property value and make millions per year to find out how they approach the real estate industry.

In this blog, we’ll share information about the real estate industry and explain how to start a real estate business. We’ll also analyze case studies and answer frequently asked questions about real estate.

You can either read straight through or click on any of the links below to jump to that section:

Learn About the Real Estate Industry

Successful real estate business examples, real estate business faq.

Let’s start by discussing the real estate industry.

You should familiarize yourself with the real estate market before you decide to start a real estate business. The information in this section comes from our business ideas database . Let’s look at some of the things you’ll want to know before you enter the industry.

How much does it cost to start a real estate business?

Owner of Thach Real Estate holding cash while standing in front of an apartment building

Most real estate businesses cost between $6K and $55K to start. However, some of the more advanced setups like real estate investment trusts cost up to $5.5M in initial costs.

These figures don’t include the costs of becoming a real estate agent or broker. Licensing varies by state and often requires on-the-job experience before you can start your own company or handle real estate transactions.

How much do real estate businesses make?

The average revenue for a real estate business averages between $41K for a real estate photography business to as high as $94M for real estate investment trusts.

The most common type of real estate business is a real estate agency. Those average around $191K per year.

Is real estate profitable?

Most companies in the real estate industry have profit margins of 7.6% to 22.3%. Exact profits will vary based on your niche.

Many real estate agents are licensed but don’t buy or sell any houses during a year. This can be for any number of reasons. They may be licensed to save on transactions or maintain the licensure required for property management.

Plus, there are also business brokerages and commercial leasing agents.

Do I need to be a real estate agent to start a real estate business?

Before-and-after transformation of a man becoming a real estate agent

No, you don’t have to be a real estate agent to start a real estate business, but it’s helpful to be at least an agent and preferably a broker. With these qualifications, you will be able to handle more of the legal aspects yourself.

What are some real estate business ideas?

There are numerous real estate business ideas that you might pursue. Some of the most common business ideas include:

Investing in real estate
Real estate photography services
Mortgage loans
Title companies
Real estate agencies
Flipping houses
Real estate investment firms
Real estate wholesaling
Real estate investment trusts (REITs)
Property management companies
Real estate software as a service
Construction companies

You can learn more about these ideas in UpFlip Academy . Next, let’s look at some examples of successful real estate businesses.

The three entrepreneurs below had very different paths to building wealth through real estate. Check out their stories.

Aaron Amuchastegui

Aaron was building homes when the 2008 financial crisis hit and nobody was buying homes. That’s when he converted to buying foreclosures.

Since then, he’s bought more than 800 properties and created tools like Lead Propeller, Prophawk, and Roddy’s Foreclosure Listing. He also launched a masterclass about buying foreclosures. Aaron now earns more than $3.6 million annually.

Find out how this real estate business mogul runs his businesses:

Nicasa: Airbnb Property Management

Nicasa is a real estate business started by Sid Bahadur and Eva Xia. They run their Airbnb rental and property management company using strategies similar to hotels.

Their strategies have led to over $3 million in revenue while managing 22 properties. They share how they operate their successful real estate business in the video below:

Thach Real Estate Group: Real Estate Agents Becoming Investors

Thach Nguyen was a real estate agent when his mentor explained:

You can become rich as a real estate agent, but you have to buy real estate to become wealthy.

This insight helped him understand that just selling real estate isn’t enough. He started buying real estate and has now developed a portfolio of properties worth over $100M.

Find out how he approaches the real estate business:

As you can see, each of these real estate professionals took a different approach but still developed great wealth. You can become a real estate professional too.

Keep reading to find out everything you need to know to make a real estate business profitable.

Real estate professionals and people in other industries can make a great living with a real estate business. It helps to have a strategy before you start your real estate business. You’ll want to follow a process similar to the one below:

Conduct market research.
Create a business plan.
Determine startup costs.
Create a financial plan.
Build your brand.
Create a sales plan.
Obtain your real estate license.
Choose a business structure.
Get an EIN.
Build a website.
Get business insurance.
Start networking.
Join national associations.
Find clients and tenants.
Keep growing your business.

Find out how each of these steps will help you find success in the real estate industry.

Step #1. Conduct Market Research

The real estate industry is a huge market. There are plenty of ways to make money when you start your own real estate business. Learn about the different niches to figure out what part of the real estate market you want to enter.

Then look at the requirements to start a real estate business and determine who the major competitors are. From there, analyze the growth outlook. These details will all help you create an effective real estate business plan.

Step #2. Create a Real Estate Business Plan

Miniature wooden model of a house on top of a business plan

Creating a real estate business plan is an essential step. Thach explained a really easy way to do it.

Second, what is the average rent in your location?

When you divide the two, you know exactly how many pieces of real estate you need to make the monthly income you want.

Alternatively, you can read our blog about how to create a formal business plan .

Step #3. Determine Start-Up Costs

While most real estate business owners spend between $6K to $55K to get into real estate, your business model will impact the actual costs. Even if you just want to buy a single-family residence to start a real estate business, you’ll still incur at least these baseline costs:

Forming a limited liability company: under $1K
Real estate license: $400 to $2.5K depending on state requirements
Website: $100 monthly
Customer relationship management: $0 to $1K monthly
Property management software: $0 to $1K monthly
Down payment on property: $45.8K to $157.4K
Furniture (optional): $2K to $20K

There are also ways to start a real estate business without money like rental arbitrage or wholesale home sales.

Step #4. Create a Financial Plan

You’ll want to create a financial plan to help you figure out how you’re going to reach your goals. This may be a bit challenging because real estate markets fluctuate dramatically even over short periods.

In this financial plan, you’ll need to start with some assumptions:

Number of properties owned
Interest rates
Changes in the housing market for buying new properties

Next, you’ll want to calculate approximate monthly and annual earnings. Include all the costs associated with running the business each month.

Here are the costs allowed by the Internal Revenue Service for Schedule E rental properties:

Advertising
Auto and travel
Cleaning and maintenance
Commissions
Legal and other professional fees
Management fees
Mortgage interest paid to banks, etc.
Other interest
Depreciation expense or depletion

They don’t include the actual principal payments on the mortgage, but they do view depreciation as a non-cash expense. You should anticipate at least the following:

Mortgage and property taxes: Variable based on home price
Private mortgage insurance: Up to 1.5% of the mortgage
Maintenance: 1% to 2% of the property value per year
Homeowners insurance: $2,285 per year ( average )

You may also need to budget for utilities and homeowners association fees depending on the exact arrangement of your business.

Pro Tip: It’s best to set aside emergency funds in case you need to pay for unexpected costs such as legal fees or extensive cleaning.

Once you know your expected real estate income and expenses, calculate how much profit you’ll have left each month as well as cumulative profit. Each time you reach enough profit to pay 20% as a down payment, you have enough money to pay for another property.

There are also financial tools that let you borrow against equity to speed up the process of developing wealth. However, these come with additional risk, so you should make sure you fully understand how each loan product works.

Step #5. Build Your Brand

Real estate business owner holding a sign that says "branding"

There are two ways to go about building your brand in real estate: personal brands or corporate brands. Depending on the business and your goals, you may want to build one or even both brands.

Corporate Brands

This is the type of brand you’ll want to build if you’re a company like CBRE Group, Inc., which manages commercial real estate properties. The same applies to RE/MAX for residential real estate.

You’ll want to create content that helps people understand what you do. If you’re also building a personal brand, try to include the same person or people in each piece of content.

Personal Brands

Realtors and real estate agents commonly use personal branding to find clients. This involves using your name in marketing to help people remember you as an individual. The goal here is to create a positive reputation as a real estate agent or other professional.

You might want to develop a reputation for:

Commercial real estate
Residential real estate
Custom homes

You might also want people to describe you as:

Informative
Resourceful

Promoting what you do and how you do it will help people recommend your real estate business to others who could benefit from your services and personal qualities.

Step #6. Create a Sales Plan

Depending on your real estate business, you will need different strategies to find:

Real estate agents
Property owners

Look at what the top companies do and what actions you can take to differentiate yourself from competitors.

Step #7. Obtain Your Real Estate License

Real estate license card sitting on a table next to a miniature wooden house

As a business owner, you’ll benefit from becoming a licensed real estate professional. This will normally require pre-licensing education, taking an exam, and passing a background check.

Each state has its own requirements for licensure. Some allow you to immediately become your own real estate brokerage and do almost anything involving real estate. Others have separate requirements for real estate agents, brokerages, property managers, and business brokers.

Make sure to check your state’s requirements.

Step #8. Choose a Business Structure

Some of the most common business structures for your own real estate business include limited liability companies (LLCs), sole proprietorships, S corporations, and trusts.

The majority of these structures separate personal and business liability, but a sole proprietorship does not. It’s ill advised to run a real estate business without liability protection.

We suggest talking to an expert in real estate law to establish the best structure for your real estate business model.

Step #9. Get an EIN

An employer identification number (EIN) is issued by the IRS. You absolutely need to have an EIN if you’re going to hire employees.

Step #10. Build a Website

Owners of Nicasa rental company in front of a screen showing the Nicasa website

You’ll want a real estate website to market your services and properties. At a minimum, you should have separate pages for your company information, properties, contact details, and terms and conditions.

You’ll also need a disclosure about how you use cookies and your site map. Find out more about how to build a website .

Step #11. Get Business Insurance

Real estate companies need to have insurance to protect their properties against damage and liability. This ensures you’re protected in case potential clients, visitors, or employees get hurt on properties that you own or manage.

We suggest using Simply Business to quickly get quotes from multiple insurance companies.

Step #12. Start Networking

Businessman on a laptop with a cartoon rocket and a globe floating in the background

You’ll want a marketing strategy to help you get your brand out to potential clients. There are numerous ways to do this:

Making a professional website
Attending networking events
Marketing your business on social media
Joining business directories through groups like the National Association of REALTORS®

For in-person marketing, you’ll need materials such as business cards and pamphlets to help potential clients understand how you can help them with their real estate needs.

Step #13. Join National Associations

Joining associations of real estate agents, investors, property managers, and other real estate professionals is a good way to improve your real estate career. It will also ensure you’re keeping up with industry trends and building your web presence.

The Library of Congress has a great list of real estate associations , including:

American Bankers Association
American Institute of Architects
American Real Estate Society
American Seniors Housing Association
Building Owners and Managers Association

Most of these organizations charge membership fees to join. In return, they normally offer industry education, certifications, admission to industry events, and discounts on suppliers.

Step #14. Find Clients and Tenants

Every real estate business needs clients, tenants, or both. We’ve already discussed many of the ways to meet industry professionals, but finding tenants requires slightly different marketing strategies.

One of the simplest methods is to list the property on relevant marketplaces. Some popular markets and platforms include the following:

Airbnb: This is currently the leading short-term rental platform.
Vrbo: Vrbo is a main Airbnb competitor.
Apartments.com: This site allows you to list apartments and home rentals.
Facebook Marketplace: Whether you’re selling or leasing, Facebook can help you reach your local community.
Zillow: You can list properties for rent or sale on this real estate business site.
HotPads: Use this site if you have a unique house and lots of photos.
Redfin: This website offers 3D tours, help from local agents, and premium placements.
HomeFinder: This listing tool lets you upload photos, share listings to social media, and pay for priority sorting.
RealtyTrac: This platform specializes in foreclosures and defaulted properties.
Century21: Century21 is one of the top brokerages.
Movoto: Movoto is another licensed real estate brokerage if you want to sell without a broker’s license.

As a property manager, you’ll need to follow all applicable real estate laws in your local real estate market. That means you’ll either need to work with a trustworthy real estate professional or become one yourself.

Becoming a professional makes it easier to create contracts like rental agreements, perform background checks, accept payments, and pay suppliers. Plus, you may have to make court filings for evictions or tenant disputes.

You’ll also need a customer relationship management system to manage your real estate properties and routine tenant requests.

Step #15. Keep Growing Your Business

Business owner supporting a giant arrow pointing up with the label "business"

Once your new real estate business starts bringing in a profit, you’ll eventually want to expand. This will mean different things for different types of real estate companies.

A real estate broker or a house flipper might want to make more real estate sales. Meanwhile, a real estate investor or Airbnb owner might want to acquire more properties and rent them out. If you’re a property management company, expanding could involve finding more real estate business owners who need your services.

Growth may be slow at first, but as your profitable business increases the amount of cash you have on hand, you’ll be able to buy more properties at a faster rate.

Want to know more about real estate services? Check out some of the questions below.

How do beginners start real estate businesses?

Real estate business owner with a thought bubble showing a large home and a stack of coins

Beginners can buy shares of a real estate investment trust to start earning profits from the real estate industry. REITs expose you to the market with low risk.

As you build wealth, you might want to consider more direct ownership. This could include buying rental properties, flipping houses, or starting a property management business.

Is it hard to start a real estate business?

Starting a successful real estate business is easier than you might think, but you’ll still need to put in the work. A new real estate business may require education and a significant investment of both time and money.

The key is to create a comprehensive business plan, network with your target audience, and keep pushing forward. There’s a reason why real estate is one of the largest segments of wealth for many Americans.

How to start a real estate business with little money

There are three main ways to start making money in your local real estate market when you don’t have much money:

Wholesale real estate: With wholesale real estate , you’re contacting properties that aren’t listed for sale and offering to find potential buyers for a fee.
Real estate investment trusts: This involves investing in a business entity that already owns many properties. You earn a share of the profits on a monthly, quarterly, or annual basis.
Rental arbitrage: In rental arbitrage, you rent a property and sublease it. Many online property listings specifically ban this practice. However, it is legal as long as you negotiate the right to do so.

How do you start making money in real estate?

Real estate business owner holding cash with a cartoon rocket in the background

There are so many ways to start making money by offering real estate services. You should consider the following factors:

Personal involvement: Real estate brokers and property managers have the most active involvement. Meanwhile, REITs allow you to invest in other real estate businesses and collect profits.
Interest in sales: Real estate agents and brokers are self-employed business owners who are legally allowed to sell real estate to their target markets.
Construction knowledge: Many real estate businesses focus on buying homes, fixing them up, and selling them for a profit. Alternatively, you can rent out the property once it’s renovated.

As you can see, you’ll want to do market research to establish which business strategy fits best with your lifestyle and professional goals.

How to start a real estate business with no money

Setting up an LLC and obtaining a business license cost money, so you can’t legally start a real estate business with no money. However, you can start a rental business through home hacking (i.e., renting out rooms in your home), real estate wholesaling, or rental arbitrage.

You’ll be taking on significant personal risk if you run these businesses without an LLC and insurance, so be careful.

How to start a real estate business from home

Many people with a real estate broker’s license run their business from home. It’s a cost-effective way to start selling real estate. In addition, most or all real estate investors run their businesses from home.

As long as you don’t have lots of people coming to your house, you should be allowed to run your own business from home. Some of the main benefits between a home-based real estate business and other real estate brokerages are:

Lower business costs
Being able to claim part of your home expenses as business expenses

At the same time, you may want to rent a space in a coworking facility for client meetings or other professional activities.

Can you start your own real estate company?

Real estate agent in a large office holding a clipboard and keys

Depending on what you’ll be doing in real estate, you may need to hire a licensed real estate agent or real estate broker to oversee transactions if you aren’t one yourself.

Many other types of real estate companies don’t require special licensing to perform the work.

We started by discussing the opportunities available in the real estate industry. Next, we established how three real estate business owners discovered their target markets and created their own successful real estate businesses.

From there, we explained how to start your own real estate business and answered frequently asked questions about the industry.

What kind of real estate business are you thinking about starting?

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How to Create a One-Page Business Plan That Actually Works

Learn how to build the foundations for your real estate success with these tips

Define Your Vision and Mission

Identify Your Target Market

Analyze the Competition

Develop Your Marketing Plan

timelines. For example: as a new agent, you’re going to run 3 local advertisements in the newspaper for the month of June.

Create a Revenue Model

Set Goals and Objectives

Develop a SWOT Analysis

Review and Refine Your Plan

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PDF Single Page Real Estate Business Plan
organize everything you want to accomplish in a year on a single page. This tidy 1-3-5 format allows you to focus on the key actions that specifically lead to the results you desire. We have provided two examples of one-page real estate business plans. The first is for an individual/solo agent, and the second
How to Create a Real Estate Agent Business Plan
Best of all — you can get started today! Just download our free real estate business plan template and add your own goals, projections, expenses and data. Don't forget to update it regularly to accurately track your progress, evolve with the market and stay current with your target client's needs. Download. All agent tools.
Real Estate Coaching
Sample Real Estate Business Plans & Action Steps Forms. We have provided two examples of one-page real estate business plans below. The first is for an individual/solo agent, and the second example is for more established real estate teams.. We have also included a sample action steps page that can be used to supplement the team business plan.
How to Create a One-Page Business Plan That Actually Works
Luckily, a one-page business plan can provide a simple yet effective solution. In this blog post, we'll outline the steps to create a one-page business plan for anyone in the real estate industry. ... Your revenue model should be realistic and achievable, based on the needs of your target market and the current real estate market. As an agent ...
Best 10 Step Real Estate Agent Business Plan Template [FREE]
There are various business plans out there all with their features and benefits. For example, Icenhower (The Real Estate Traine r) has a great one-page business plan. Also, for new real estate agents, FitSmallBusiness has a great re source and NAR has one as well.. Rev Real Estate School's Business Plan focuses closely on your database and meeting new people in order to accomplish your goals.
PDF ONE PAGE BUSINESS PLAN FOR REAL ESTATE AGENTS TEMPLATE
one page business plan for real estate agents template overarching goal for the year key high-level activities to achieve the goal activity 1 activity 2 activity 3 strategic action plan due date key activity 1 task 1 task 2 task 3 task 4 task 5 key activity 2 task 1 task 2 task 3 task 4 task 5 key activity 3 task 1
7 Steps to Writing a Real Estate Business Plan (+ Template)
Community: Building strong, vibrant communities and giving back. Clearly defining your mission, vision, and values lays the foundation for a strong and purposeful real estate business that will help you positively impact your clients' lives and your community. 2. Analyze Your Real Estate Market.
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Industry Overview. Research says the global real estate agent and brokerage market are expected to grow from $960.12 billion in 2020 to $1008.95 billion in 2021 at a compound annual growth rate (CAGR) of 5.1%. Also, the market is expected to reach $1351.1 billion in 2025 at a CAGR of 8%. The above figure suggests It is a great market to be in ...
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A real estate agent business plan is essential for success in today's competitive market. It helps you set clear goals, define your vision, and outline the steps to achieve short-term and long-term objectives. As a real estate professional, having a well-crafted business plan can be the difference between being a top producer and struggling to...
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Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International. Last Updated: 12/29/2023. 12 Steps to Create the Best Real Estate Business Plan: 1. Determine Your Business Model; 2. Identify Who You Are; 3.
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PDF Free Download: Real Estate Business Plan
Free Download:Real Estate Business PlanEvery business needs a plan to succeed; a plan gets you and your team on the same. page and heading in the right direction.A good real estate business plan shows you where you are today, where y. u want to be and how you'll get there. It also helps you measure your performance, and recognize where and wh ...
Free One-Page Business Plan Templates
Download One-Page Business Plan for Real Estate Agents Template. Excel | Word | PDF. This one-page business plan template is created for real estate agents to set objectives and put together an action plan. Enter your overarching goal at the top of the template, and establish three high-level activities you need to complete to achieve the goal.
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This is a lot different than when you're 5 years into the business. For example: Real estate SEO is a great tactic for a 5 year old business to put on their business plan. But a terrible one for a 5 month old business. Why? Because it's a long term growth strategy. You need to get short, small wins before you tackle big wins.
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A Real Estate Business Plan on One Page

How to Create a One Page Real Estate Business Plan

Determine Your 1 Big Annual Goal

Establish 3 Key Focus Areas to Reach the Main Goal

Plan 5 Objectives for Each Key Focus Area

Action Steps

Sample Real Estate Business Plans & Action Steps Forms

Sample Real Estate Business Plans. Download Yours Here.

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How to Create a One-Page Business Plan That Actually Works

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7 Steps to Writing a Real Estate Business Plan (+ Template)

Key Takeaways:

Do Agents Really Need a Real Estate Business Plan?

1. Identify Who You Are as a Real Estate Agent

2. Analyze Your Real Estate Market

3. Identify Your Ideal Client

4. Conduct a SWOT Analysis

5. Establish Your SMART Goals

6. Create Your Financial Plan

7. Track Your Progress & Adjust as Needed

How do I start a real estate business plan?

Is starting a real estate business profitable?

How do I jump-start my real estate business?

How do I organize my real estate business?

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Make a networking plan

Set up your website

Be prepared for changes in the industry

How a Business Plan Can Help You?

Real Estate Agent Business Plan Outline

How to Write a Real Estate Agent Business Plan?

1. Executive Summary

2. Company Summary

3. Products and Services

4. Market Analysis

5. Strategy and implementation

6. Operations Plan

7. Financial Plan

Download a sample real estate agent business plan

Business Plan Summary

Plan your business in the shortest time possible

10 Things Your Real Estate Business Plan Needs (FREE Template)

Understanding Your Target Market

Market Segmentation

Analyzing Local Market Trends and Opportunities

Lead Generation Strategies

Networking and Referrals

Traditional Marketing Methods

Lead Conversion Techniques

Qualifying Leads

Effective Communication and Follow-Up Strategies

Utilizing CRM Systems for Lead Management

Closing Deals and Earning Commissions

Handling Objections and Overcoming Challenges

Preparing and Presenting Offers

Managing the Transaction Process and Paperwork

Client Retention and Building Repeat Business

Asking for Referrals and Testimonials

Staying Top-of-Mind Through Regular Communication and Updates

Measuring Success and Adjusting Your Strategies

Tracking and Analyzing Results

Adapting and Optimizing Your Strategies Based on Data

Time Management and Organization

Using Productivity Tools and Apps

Delegating and Outsourcing Tasks When Necessary

Ongoing Education and Professional Development

Pursuing Relevant Certifications and Designations

Defining Your Mission & Vision

Setting Business Goals