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infoDiagram visual slide examples, PowerPoint diagrams & icons , PPT tricks & guides

3 Ways to Illustrate Business Model Canvas Using PowerPoint

Last Updated on April 25, 2024 by Anastasia

Explaining how the company operates can get pretty complex. One of the frequently used business model frameworks is Business Model Canvas (Alex Osterwalder describes it in his book “Business Model Generation”). This model effectively grasps all key elements of how a company operates and enables one to see the big picture.

Adding catchy visuals and diagrams to illustrate this framework will help you get people’s interest and support an understanding of the specific business model. Here we share ideas of how you can present the full picture and details of BMC on a slide clearly and simply.

All slide examples below are from Business Model Canvas PPT template . Click the pictures to see the details.

When designing the graphics for the canvas, we wanted to help people use this model without extra hassle. So they can focus on fulfilling the canvas content, not creating the graphics from scratch. Tell us, if we managed :). One of the first user testimonials was:

Your graphics are a lifesaver! I’ve always struggled with recreating it in PowerPoint. I wasn’t looking for a Business Model Canvas presentation template because it never occurred to me that there was one. So I feel very lucky about the discovery.

– Terry Ribb, Relevens, Inc.

Business Model Canvas in a Nutshell

Business Canvas is a well-known strategic management tool for developing new business models (e.g. for start-ups) or documenting and improving existing ones. BMC is a widely used framework by companies and startups to analyze their strategy and to apply the lean startup approach.

The Business Model Canvas is based on a simple visual representation of core activities, resources, and partners. All elements are put into one model, as a kind of jigsaw puzzle. Their position reflects the activities flow, from resources, activities, and value definition, towards customers. It includes all the main players in the functioning of the company.

The Business Model Canvas framework helps a company align its activities and understand the potential trade-offs. You can explain the core elements that drive the business on a single page using this model (read more about BMC here ).

Unlike other business models (SWOT or PEST for example), Business Model Canvas includes a set of important internal factors driving a business (value proposition, revenue streams, or customer relationships) that proved to be key success factors in the rise of companies such as Amazon or Nescafe.

Presenting Components of Business Model Canvas

The Canvas has nine elements and together they provide a pretty coherent view of a business’s key drivers:

• Customer Segments : Who are the customers? What do they think? See? Feel? Do?
• Value Propositions : What’s compelling about the proposition? Why do customers buy, and use?
• Channels: How are these propositions promoted, sold, and delivered? Why? Is it working?
• Customer Relationships : How do you interact with the customer through their ‘journey’?
• Revenue Streams : How does the business earn revenue from the value propositions?
• Key Activities : What uniquely strategic things does the business do to deliver its proposition?
• Key Resources : What unique strategic assets must the business have to compete?
• Key Partnerships : What can the company not do so it can focus on its Key Activities?
• Cost Structure : What are the business’ major cost drivers? How are they linked to revenue?

For visualizing each part of the business canvas you can use slides with elegant outline icons and virtual sticky notes:

To present the whole model on one slide we prepared slide versions in three different visual styles:

Light modern style with Outline Icons

You can use this light mono-color deck with subtle yet modern outline icons when you want to focus on section names and content. Such a template will suit any presentation and audience.

Simple flat sections and sticky notes

Use simple flat icons when you want to make them small, as they still remain recognizable even if shrunk to a pretty small size. The sticky note graphics create a nice natural-looking design of the whole canvas. You can alter the color of the note cards, they are all editable vector shapes.

Getting the creative look with hand-drawn canvas symbols

The third variation you can reuse is with creative scribble icons. You can choose the multi-color canvas layout or the one that has all 9 sections colored in the same way.

Choose a canvas style that fits your business or product better, whether you want to create a more unique, modern, or functional presentation.

Putting the Business Model Canvas presentation in PowerPoint format and asking your whole team to collaborate on it is a great way to make sure that everyone understands what you have in mind. A collaborative approach brings up new ideas as well.

Graphical Resources – the BMC template

To help you prepare fresh attractive slides, we designed this universal editable slide deck for presenting a business model canvas. It’s designed for PowerPoint, however, you can import this template to other presentation software, e.g. Google Slides or Keynote.

What’s inside the Business Model Canvas PPT Template?

The template contains pre-designed layouts and visuals for each canvas element. You can easily replace existing images, adapt content to describe your business idea, and encourage others to brainstorm on it.

The PowerPoint template with diagrams and symbols representing all nine areas of BMC contains:

• Diagram overview with all areas on one slide with a place for short text or editable Post-it notes.
• 9 single slides to describe each part in detail with more space for text.
• Over 20 icon symbols represent key activities, key resources, partner networks, and value propositions. Followed by channels, customer segments, and relationships.
• The template contains slides in three graphical styles: unique scribble graphics, modern outline icons, and simple flat icons.

If you enjoyed the graphics above, you can see the full deck and get it here:

See Business Model Canvas

Canvas PowerPoint Slide Redesign Guide

See four tips on how to design creative BMC slides:

If you need more business frameworks a roadmap, business review, SWOT, or PEST, then visit our  Business & Marketing diagrams page .

Looking for a single symbol to illustrate the business concept, like strategy, competition, process, or other? Check our blog , where we gathered ideas for illustrating abstract concepts with only one icon.

Subscribe to the newsletter  and follow our  YouTube channel  to get more design tips and slide inspiration.

3 thoughts on “3 Ways to Illustrate Business Model Canvas Using PowerPoint”

Great read! I’ve been using the business model canvas and it’s interesting to see the various styles you can use. Thanks!

Hi! Would you please send me the editable business model canvas? IT’s great!

Hi, thanks for your interest! You can get editable BMC graphics here: https://www.infodiagram.com/diagrams/business-model-canvas-ppt-template.html

Comments are closed.

Business Model Canvas: Explained with Examples

Got a new business idea, but don’t know how to put it to work? Want to improve your existing business model? Overwhelmed by writing your business plan? There is a one-page technique that can provide you the solution you are looking for, and that’s the business model canvas.

In this guide, you’ll have the Business Model Canvas explained, along with steps on how to create one. All business model canvas examples in the post can be edited online.

What is a Business Model Canvas

A business model is simply a plan describing how a business intends to make money. It explains who your customer base is and how you deliver value to them and the related details of financing. And the business model canvas lets you define these different components on a single page.   

The Business Model Canvas is a strategic management tool that lets you visualize and assess your business idea or concept. It’s a one-page document containing nine boxes that represent different fundamental elements of a business.  

The business model canvas beats the traditional business plan that spans across several pages, by offering a much easier way to understand the different core elements of a business.

The right side of the canvas focuses on the customer or the market (external factors that are not under your control) while the left side of the canvas focuses on the business (internal factors that are mostly under your control). In the middle, you get the value propositions that represent the exchange of value between your business and your customers.

The business model canvas was originally developed by Alex Osterwalder and Yves Pigneur and introduced in their book ‘ Business Model Generation ’ as a visual framework for planning, developing and testing the business model(s) of an organization.

What Are the Benefits of Using a Business Model Canvas

Why do you need a business model canvas? The answer is simple. The business model canvas offers several benefits for businesses and entrepreneurs. It is a valuable tool and provides a visual and structured approach to designing, analyzing, optimizing, and communicating your business model.

• The business model canvas provides a comprehensive overview of a business model’s essential aspects. The BMC provides a quick outline of the business model and is devoid of unnecessary details compared to the traditional business plan.
• The comprehensive overview also ensures that the team considers all required components of their business model and can identify gaps or areas for improvement.
• The BMC allows the team to have a holistic and shared understanding of the business model while enabling them to align and collaborate effectively.
• The visual nature of the business model canvas makes it easier to refer to and understand by anyone. The business model canvas combines all vital business model elements in a single, easy-to-understand canvas.
• The BMC can be considered a strategic analysis tool as it enables you to examine a business model’s strengths, weaknesses, opportunities, and challenges.
• It’s easier to edit and can be easily shared with employees and stakeholders.
• The BMC is a flexible and adaptable tool that can be updated and revised as the business evolves. Keep your business agile and responsive to market changes and customer needs.
• The business model canvas can be used by large corporations and startups with just a few employees.
• The business model canvas effectively facilitates discussions among team members, investors, partners, customers, and other stakeholders. It clarifies how different aspects of the business are related and ensures a shared understanding of the business model.
• You can use a BMC template to facilitate discussions and guide brainstorming brainstorming sessions to generate insights and ideas to refine the business model and make strategic decisions.
• The BMC is action-oriented, encouraging businesses to identify activities and initiatives to improve their business model to drive business growth.
• A business model canvas provides a structured approach for businesses to explore possibilities and experiment with new ideas. This encourages creativity and innovation, which in turn encourages team members to think outside the box.

How to Make a Business Model Canvas

Here’s a step-by-step guide on how to create a business canvas model.

Step 1: Gather your team and the required material Bring a team or a group of people from your company together to collaborate. It is better to bring in a diverse group to cover all aspects.

While you can create a business model canvas with whiteboards, sticky notes, and markers, using an online platform like Creately will ensure that your work can be accessed from anywhere, anytime. Create a workspace in Creately and provide editing/reviewing permission to start.

Step 2: Set the context Clearly define the purpose and the scope of what you want to map out and visualize in the business model canvas. Narrow down the business or idea you want to analyze with the team and its context.

Step 3: Draw the canvas Divide the workspace into nine equal sections to represent the nine building blocks of the business model canvas.

Step 4: Identify the key building blocks Label each section as customer segment, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and cost structure.

Step 5: Fill in the canvas Work with your team to fill in each section of the canvas with relevant information. You can use data, keywords, diagrams, and more to represent ideas and concepts.

Step 6: Analyze and iterate Once your team has filled in the business model canvas, analyze the relationships to identify strengths, weaknesses, opportunities, and challenges. Discuss improvements and make adjustments as necessary.

Step 7: Finalize Finalize and use the model as a visual reference to communicate and align your business model with stakeholders. You can also use the model to make informed and strategic decisions and guide your business.

What are the Key Building Blocks of the Business Model Canvas?

There are nine building blocks in the business model canvas and they are:

Customer Segments

Customer relationships, revenue streams, key activities, key resources, key partners, cost structure.

• Value Proposition

When filling out a Business Model Canvas, you will brainstorm and conduct research on each of these elements. The data you collect can be placed in each relevant section of the canvas. So have a business model canvas ready when you start the exercise.  

Let’s look into what the 9 components of the BMC are in more detail.

These are the groups of people or companies that you are trying to target and sell your product or service to.

Segmenting your customers based on similarities such as geographical area, gender, age, behaviors, interests, etc. gives you the opportunity to better serve their needs, specifically by customizing the solution you are providing them.

After a thorough analysis of your customer segments, you can determine who you should serve and ignore. Then create customer personas for each of the selected customer segments.

There are different customer segments a business model can target and they are;

• Mass market: A business model that focuses on mass markets doesn’t group its customers into segments. Instead, it focuses on the general population or a large group of people with similar needs. For example, a product like a phone.  
• Niche market: Here the focus is centered on a specific group of people with unique needs and traits. Here the value propositions, distribution channels, and customer relationships should be customized to meet their specific requirements. An example would be buyers of sports shoes.
• Segmented: Based on slightly different needs, there could be different groups within the main customer segment. Accordingly, you can create different value propositions, distribution channels, etc. to meet the different needs of these segments.
• Diversified: A diversified market segment includes customers with very different needs.
• Multi-sided markets: this includes interdependent customer segments. For example, a credit card company caters to both their credit card holders as well as merchants who accept those cards.

Use STP Model templates for segmenting your market and developing ideal marketing campaigns

Visualize, assess, and update your business model. Collaborate on brainstorming with your team on your next business model innovation.

In this section, you need to establish the type of relationship you will have with each of your customer segments or how you will interact with them throughout their journey with your company.

There are several types of customer relationships

• Personal assistance: you interact with the customer in person or by email, through phone call or other means.
• Dedicated personal assistance: you assign a dedicated customer representative to an individual customer.  
• Self-service: here you maintain no relationship with the customer, but provides what the customer needs to help themselves.
• Automated services: this includes automated processes or machinery that helps customers perform services themselves.
• Communities: these include online communities where customers can help each other solve their own problems with regard to the product or service.
• Co-creation: here the company allows the customer to get involved in the designing or development of the product. For example, YouTube has given its users the opportunity to create content for its audience.

You can understand the kind of relationship your customer has with your company through a customer journey map . It will help you identify the different stages your customers go through when interacting with your company. And it will help you make sense of how to acquire, retain and grow your customers.

This block is to describe how your company will communicate with and reach out to your customers. Channels are the touchpoints that let your customers connect with your company.

Channels play a role in raising awareness of your product or service among customers and delivering your value propositions to them. Channels can also be used to allow customers the avenue to buy products or services and offer post-purchase support.

There are two types of channels

• Owned channels: company website, social media sites, in-house sales, etc.
• Partner channels: partner-owned websites, wholesale distribution, retail, etc.

Revenues streams are the sources from which a company generates money by selling their product or service to the customers. And in this block, you should describe how you will earn revenue from your value propositions.  

A revenue stream can belong to one of the following revenue models,

• Transaction-based revenue: made from customers who make a one-time payment
• Recurring revenue: made from ongoing payments for continuing services or post-sale services

There are several ways you can generate revenue from

• Asset sales: by selling the rights of ownership for a product to a buyer
• Usage fee: by charging the customer for the use of its product or service
• Subscription fee: by charging the customer for using its product regularly and consistently
• Lending/ leasing/ renting: the customer pays to get exclusive rights to use an asset for a fixed period of time
• Licensing: customer pays to get permission to use the company’s intellectual property
• Brokerage fees: revenue generated by acting as an intermediary between two or more parties
• Advertising: by charging the customer to advertise a product, service or brand using company platforms

What are the activities/ tasks that need to be completed to fulfill your business purpose? In this section, you should list down all the key activities you need to do to make your business model work.

These key activities should focus on fulfilling its value proposition, reaching customer segments and maintaining customer relationships, and generating revenue.

There are 3 categories of key activities;

• Production: designing, manufacturing and delivering a product in significant quantities and/ or of superior quality.
• Problem-solving: finding new solutions to individual problems faced by customers.
• Platform/ network: Creating and maintaining platforms. For example, Microsoft provides a reliable operating system to support third-party software products.

This is where you list down which key resources or the main inputs you need to carry out your key activities in order to create your value proposition.

There are several types of key resources and they are

• Human (employees)
• Financial (cash, lines of credit, etc.)
• Intellectual (brand, patents, IP, copyright)
• Physical (equipment, inventory, buildings)

Key partners are the external companies or suppliers that will help you carry out your key activities. These partnerships are forged in oder to reduce risks and acquire resources.

Types of partnerships are

• Strategic alliance: partnership between non-competitors
• Coopetition: strategic partnership between partners
• Joint ventures: partners developing a new business
• Buyer-supplier relationships: ensure reliable supplies

In this block, you identify all the costs associated with operating your business model.

You’ll need to focus on evaluating the cost of creating and delivering your value propositions, creating revenue streams, and maintaining customer relationships. And this will be easier to do so once you have defined your key resources, activities, and partners.  

Businesses can either be cost-driven (focuses on minimizing costs whenever possible) and value-driven (focuses on providing maximum value to the customer).

Value Propositions

This is the building block that is at the heart of the business model canvas. And it represents your unique solution (product or service) for a problem faced by a customer segment, or that creates value for the customer segment.

A value proposition should be unique or should be different from that of your competitors. If you are offering a new product, it should be innovative and disruptive. And if you are offering a product that already exists in the market, it should stand out with new features and attributes.

Value propositions can be either quantitative (price and speed of service) or qualitative (customer experience or design).

What to Avoid When Creating a Business Model Canvas

One thing to remember when creating a business model canvas is that it is a concise and focused document. It is designed to capture key elements of a business model and, as such, should not include detailed information. Some of the items to avoid include,

• Detailed financial projections such as revenue forecasts, cost breakdowns, and financial ratios. Revenue streams and cost structure should be represented at a high level, providing an overview rather than detailed projections.
• Detailed operational processes such as standard operating procedures of a business. The BMC focuses on the strategic and conceptual aspects.
• Comprehensive marketing or sales strategies. The business model canvas does not provide space for comprehensive marketing or sales strategies. These should be included in marketing or sales plans, which allow you to expand into more details.
• Legal or regulatory details such as intellectual property, licensing agreements, or compliance requirements. As these require more detailed and specialized attention, they are better suited to be addressed in separate legal or regulatory documents.
• Long-term strategic goals or vision statements. While the canvas helps to align the business model with the overall strategy, it should focus on the immediate and tangible aspects.
• Irrelevant or unnecessary information that does not directly relate to the business model. Including extra or unnecessary information can clutter the BMC and make it less effective in communicating the core elements.

What Are Your Thoughts on the Business Model Canvas?

Once you have completed your business model canvas, you can share it with your organization and stakeholders and get their feedback as well. The business model canvas is a living document, therefore after completing it you need to revisit and ensure that it is relevant, updated and accurate.

What best practices do you follow when creating a business model canvas? Do share your tips with us in the comments section below.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

FAQs About the Business Model Canvas

• Use clear and concise language
• Use visual-aids
• Customize for your audience
• Highlight key insights
• Be open to feedback and discussion

More Related Articles

Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

The Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

The Business Model Canvas enables you to:

• Visualize and communicate a simple story of your existing business model.
• Use the canvas to design new business models, whether you are a start-up or an existing businessManage a portfolio of business models
• You can use the canvas to easily juggle between "Explore" and "Exploit" business models.

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The Business Model Canvas

What is the business model canvas.

The business model canvas is a tool designers use to map out a business or product’s key actors, activities and resources, the value proposition for target customers, customer relationships, channels involved and financial matters. It gives an overview to help identify requirements to deliver the service and more.

“A business model describes the rationale of how an organization creates, delivers, and captures value.” — Alexander Osterwalder, Co-creator of the Business Model Canvas  

Learn about the business model canvas and how it helps in design.

• Transcript loading…

The Business Model Canvas – Flexible Chart, Early-Warning System and More 

In service design , two tools are essential to use early in your design process: the business model canvas and the value proposition canvas . You can use the business model canvas to build an overview of changes to be made to an existing business (e.g., a merger) or of a totally new business opportunity or market gap . At the start of your design process, it’s vital to map out the business model of your service to see how it will fit into the marketplace. You’ll also need to ensure what you propose can bring maximum value to both your customers and business, and keep doing so in terms of customer retention, profitability and more.

To gain the most accurate vision of a proposed product or service, it’s essential to understand all the components and dynamics of not only the customer experience but also the service as a whole ecosystem . This ecosystem contains all the channels and touchpoints that must work together to deliver and sustain maximum value to the customer.

This canvas gives you several important advantages, namely these:

It’s collaborative – so you can bring the various partners together on the same page to generate and analyze ideas, and have an early testing ground for concepts before you advance to service staging a prototype.

It’s human-centered – so you can keep close track on how to create and maximize value for customers as well as stakeholders and other partners.

It makes it easier to collect rich data – if you have a clear purpose and strategy in mind. 

A business model canvas typically contains 10 boxes:

Key Partners – The people who will help you fulfill the key activities, using the key resources. 

Key Activities – Those vital actions that go into the everyday business to get things done; these are all the activities needed to realize and maintain the value proposition, and to power everything else involved.

Key Resources – The tools needed to get those things done, stretching across all areas the canvas covers to include, for example, customer retention.

Value Proposition – The item you think will create value for your customer: e.g., a new idea, a price drop. This is a summary of what your business will deliver to customers, and feeds into the value proposition canvas, the tool you’ll use to expand this.

Customer Relationships – Where you envision the relationship each customer segment expects: e.g., customer acquisition, retention and upselling (i.e., How do you get customers? How do you keep customers? How do you continue to create value for them?).

(Note: boxes 5 and 4 are closely linked as everything you do revolves around retaining the customer and considering the customer lifecycle.)

Customer Segments – Your most important customers (e.g., seniors); consider the value of personas here.

Channels – How you deliver the value proposition. Will it be online, through physical means or a combination? Here, you identify which channels are the best (both desirable for customers as well as cost-efficient and cost-effective for the brand).

Cost Structure – Here you find the most essential cost drivers. This allows you to consider the return on investment (ROI).

Revenue Streams – Where you find potential revenue sources (e.g., advertising). 

Sustainability – How sustainable your offering is overall, to the environment, to the social good, etc.

© Strategyzer AG, modified, CC-BY-SA-3.0

How to Build a Business Model Canvas

For the best results, follow these guidelines and aim to fill in all the gaps, looking out for cause-and-effect relationships that run between boxes/throughout:

Complete the top seven boxes (Key Partners to Customer Segments) – using all the information you can gather from your research.

Complete the next boxes:  

Cost Structure – Determine the cost drivers from the Key Partners, Activities and Resources boxes; and

Revenue Streams – Determine these from the Customer Relationships, Customer Segments and Channels boxes.

Once you have established these, you can work to estimate them in monetary terms.

Complete the Sustainability box – according to the insights you’ve found.  

Here’s an example of a business model canvas as a work in progress:

© Interaction Design Foundation, CC BY-NC-SA 3.0

Overall, remember your canvas is a flexible tool. It’s also a living document that you can revisit and use to find the most effective alternatives. With a clear sense of goals, a keen eye for detail and ear for input, and a readiness to refine this canvas, you can use it to fine-tune the best service prototype every time.

Learn More about The Business Model Canvas

Take our Service Design course , featuring a template for service blueprints.

Read this example-rich piece by experienced strategy designer Justin Lokitz for tips on using the business model canvas .

Find some additional tips on how to make the most of your business model canvas here .

Literature on the Business Model Canvas

Here’s the entire UX literature on the Business Model Canvas by the Interaction Design Foundation, collated in one place:

Learn more about the Business Model Canvas

Take a deep dive into Business Model Canvas with our course Service Design: How to Design Integrated Service Experiences .

Services are everywhere! When you get a new passport, order a pizza or make a reservation on AirBnB, you're engaging with services. How those services are designed is crucial to whether they provide a pleasant experience or an exasperating one. The experience of a service is essential to its success or failure no matter if your goal is to gain and retain customers for your app or to design an efficient waiting system for a doctor’s office.

In a service design process, you use an in-depth understanding of the business and its customers to ensure that all the touchpoints of your service are perfect and, just as importantly, that your organization can deliver a great service experience every time . It’s not just about designing the customer interactions; you also need to design the entire ecosystem surrounding those interactions.

In this course, you’ll learn how to go through a robust service design process and which methods to use at each step along the way. You’ll also learn how to create a service design culture in your organization and set up a service design team . We’ll provide you with lots of case studies to learn from as well as interviews with top designers in the field. For each practical method, you’ll get downloadable templates that guide you on how to use the methods in your own work.

This course contains a series of practical exercises that build on one another to create a complete service design project . The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a service designer. What’s equally important is that you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in service design.

Your primary instructor in the course is Frank Spillers . Frank is CXO of award-winning design agency Experience Dynamics and a service design expert who has consulted with companies all over the world. Much of the written learning material also comes from John Zimmerman and Jodi Forlizzi , both Professors in Human-Computer Interaction at Carnegie Mellon University and highly influential in establishing design research as we know it today.

You’ll earn a verifiable and industry-trusted Course Certificate once you complete the course. You can highlight it on your resume, CV, LinkedIn profile or on your website.

All open-source articles on the Business Model Canvas

Service design - design is not just for products.

The Relationship Between Visual Design and User Experience Design

• 2 years ago

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If you want this to change , cite this page , link to us, or join us to help us democratize design knowledge !

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Business Model Canvas PowerPoint Presentation

Business Model Canvas is a business management and strategic planning framework for documenting business models. It is a visual chart of 9 elements that cover all areas of business including stakeholders, finances, and value proposition. These 9 building blocks in one place are called business model canvas. The blocks in canvas are customer segments, value proposition, channels. Revenue streams, key resources, key activities, key partnerships, and cost structure.

The Business Model Canvas PowerPoint Presentation is a 3D grid layout for strategy and management framework. This Business Model Canvas template features building blocks of business model canvas in editable format. Users can take advantage of the creative business model canvas design PowerPoint to discuss key components of business management. The main advantage of business model canvas presentation is to display important aspects of the business on one page. It gives a wholesome picture of business strategy and management on one pager business model canvas. The grid layout of 9 components in 3D PowerPoint shapes depicts separate blocks and their connection. Business canvas model template offers an easy approach for marketing channel research. It can assist to determine channels, customer relations, and revenue streams.

The Business Model Canvas PowerPoint Presentation gives a one pager map with text and graphic icons. These latest icons are meaningful visual illustrations to describe components of the business model canvas. The rings, for example, present key partners who’s presence is necessary for decision making. The hammer demonstrates key resources. With the icons like heart shape, you can present topics such as customer care. In customer care, you can describe the group of people that the organization serves. The value proposition segment has a gift box icon to present company’s offers on value creation for customers. The channels in the business model are the means through which a company reaches its customers. The truck clipart icon is an ideal representation of multiple channels of product or service delivery.

If you are interested in more information about BMC we recommend our guide about Business Model Canvas Examples .

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Business Model Canvas Explained: BMC Meaning (Template + PPT)

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM. The Business Model Canvas is an easy visual tool your team can use to conceptualize and iterate the key aspects of your Business Model.

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In the modern business strategy , where innovation reigns supreme and adaptability is key, understanding your business model is extremely important. That’s where the Business Model Canvas (BMC) comes in, a flexible tool meant to clarify the key parts of your business strategy in a simple and practical way, It helps you describe, challenge and innovate the Business Model of an organization, and it does this quite well, at least on a high level.

In this guide, we’ll explain what the BMC is all about, why it’s important, and how to use it effectively. Whether you’re an experienced business owner, a corporate leader, or just starting out, understanding the BMC can really help your business thrive. To get started, you can download the Business Model Canvas Template PPT (PowerPoint) Format for easy implementation and customization to suit your specific business needs.

Understanding Meaning and Definition of BMC: What is the Business Model Canv as?

A Business Model encapsulates essential aspects of your business, encompassing your company’s Value Proposition, how you generate and deliver that value, and the associated costs and benefits. Essentially, it answers the Who, What, How, and Why of your business. When crafting a Business Model, it’s beneficial to articulate the assumptions or hypotheses that underpin your business systematically. 

The Business Model Canvas stands as a strategic management tool that serves precisely this purpose. It facilitates a clear understanding of your current Business Model, aids in designing a new one, identifies any critical oversights, and allows for comparisons with other models, it was developed by Alexander Osterwalder and popularized by the Lean Startup movement. Widely adopted by both startups and corporations, the Business Model Canvas enables teams to comprehensively grasp, discuss, and assess a Business Model, as well as swiftly devise or refine one. Its appeal lies in condensing years of business school knowledge and management consulting expertise onto a single page, supplemented with straightforward questions guiding each section’s completion.

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The UNITE Business Model Canvas

Key building blocks of the business model canvas template.

The Business Model Canvas (BMC) template consists of nine key building blocks that capture the essential aspects of a business strategy . These building blocks are:

• Customer Segments : Identifies the different groups of customers or markets that the business serves.
• Value Proposition : Describes the unique value that the business offers to each customer segment.
• Channels : Outlines how the business reaches and interacts with its customers to deliver its value proposition.
• Customer Relationships : Defines the types of relationships the business establishes with its customers to acquire, retain, and grow its customer base.
• Revenue Streams : Specifies the sources of revenue generated by the business from each customer segment.
• Key Resources : Lists the essential assets, capabilities, and resources required to deliver the value proposition and operate the business.
• Key Activities : Describes the core activities and processes the business must perform to create and deliver its value proposition.
• Key Partnerships : Identifies the strategic alliances and partnerships necessary to leverage external resources and capabilities.
• Cost Structure : Outlines the costs incurred by the business in operating its key activities, delivering its value proposition, and maintaining its customer relationships.

These building blocks together provide a holistic view of the business model, enabling organizations to analyze, design, and optimize their strategies effectively. In the following sections, we will delve into each element in detail, exploring its significance and how it contributes to shaping a robust business model.

1) Customer Segments in Business Model Canvas

Central to the business model canvas (BMC) is the identification of distinct customer segments, each with its own needs, preferences, and pain points. Customer segmentation in BMC involves dividing a customer base into distinct groups based on shared characteristics such as demographics, interests, and purchasing behaviors. When determining customer segments, it’s crucial to consider who the problem-solvers are, who will perceive value in your offerings, and whether your target audience comprises individuals or businesses. Understanding the characteristics and preferences of your audience, whether they are men or women, young adults, or teenagers, is essential for tailoring your value proposition effectively. 

Additionally, assessing the size of each segment helps gain insights into market dynamics at both micro and macro levels. Creating detailed customer personas for each segment provides a deeper understanding of their needs and preferences, facilitating more targeted and effective marketing strategies.

2) Key Partnerships in Business Model Canvas

Collaboration lies at the heart of successful business endeavours, and the BMC acknowledges the significance of forging strategic partnerships. Whether through supplier relationships, distribution alliances, or joint ventures, leveraging key partnerships in BMC can unlock new opportunities and enhance value delivery. Identifying the key resources required for your business operations is essential for ensuring the smooth execution of activities. These resources encompass both tangible assets and intangible elements necessary to carry out business functions effectively. Tangible resources may include office space, computers, internet connections, vehicles, machinery, and utilities like electricity. Intangible resources, on the other hand, encompass human capital, such as skilled staff members, expertise, and knowledge. By understanding and securing these resources, businesses can facilitate the seamless execution of key activities and enhance overall operational efficiency.

3) Key Activities in Business Model Canvas

Behind every successful business model is a series of key activities that drive value creation and operational excellence. From product development to marketing campaigns to customer support, identifying and optimizing these core activities is essential for sustained competitiveness. The Key Activities of a business or product are the essential actions taken to fulfil the value proposition for customers. It involves considering the resources, time, expertise, and strategies required to deliver value. For instance, activities could include consulting, designing, web development, baking, driving, or shovelling, depending on the nature of the business. Understanding these activities is crucial for optimizing operations and ensuring the effective delivery of value to customers.

4) Revenue Streams in Business Model Canvas

Revenue Streams represent the avenues through which your business monetizes its value proposition, converting solutions to customers’ problems into financial gains. Pricing strategies should align with the perceived value of the solution relative to the customer’s pain point. Various revenue models exist, including pay-per-product, fee-for-service, fixed-rate pricing, subscription models, dividends, referral fees, freemium models, and equity gain opportunities. Selecting the most suitable revenue model hinges on understanding customer preferences, market dynamics, and the unique value proposition offered by the business.

5) Value Proposition in Business Model Canvas

At the core of the Business Model Canvas lies the value proposition, which encapsulates the unique solution a business offers to address the needs or challenges of a specific customer segment. Whether it’s a product or service, the value proposition should distinguish itself from competitors by being innovative, disruptive, or offering distinctive features. These propositions can be quantitatively defined by factors like price and speed of service, or qualitatively by aspects such as customer experience and design. Crafting a compelling value proposition is essential for attracting and retaining customers, as it communicates the benefits and advantages that set a business apart in the market landscape.

6) Channels in Business Model Canvas

Effective distribution channels are essential for reaching and engaging target customers, and the BMC helps businesses identify and optimize these channels. Identifying the appropriate channels through which to reach your customers is integral to the success of your business. These channels serve as the pathways for customers to discover your value proposition and engage with your offerings. Considerations such as where your customers are located, their media consumption habits, and their online presence are essential in channel selection. For instance, channels could include social media platforms, email marketing, networking events, or traditional advertising mediums like billboards and radio. By understanding how to effectively reach your target audience, businesses can maximize their visibility and engagement, ultimately driving growth and success.

7) Key Resources Business Model Canvas

Key resources encompass the assets necessary to create value for customers, ranging from intellectual property to physical infrastructure and human capital. For instance, Zara, a renowned fashion retailer, relies on several key resources to deliver its value propositions effectively. These include robust stock management systems, an extensive network of physical stores, a strong brand presence, and efficient logistics and supply chain infrastructure. Stock availability is crucial for customer satisfaction, and Zara’s distribution network and brand reputation help ensure timely delivery and meet customer demands. Additionally, investing in technology and skilled staff is vital for managing inventory, production processes, and product delivery efficiently.

8) Customer Relationship in Business Model Canvas

Understanding the nature of your relationship with customers is vital for shaping your business operations effectively. Customer relationships encompass various modes of interaction, from in-person meetings to online engagement. For instance, your business might engage in one-to-one interactions, utilize third-party contractors, or leverage online platforms for customer communication. Creating a User Journey Map can provide valuable insights into these interactions, highlighting touchpoints and opportunities for automation. By delineating the customer relationship landscape, businesses can refine their operations and enhance customer experiences accordingly.

9) Cost Structure in Business Model Canvas

The cost structure in BMC of a company encompasses its expenditure on operations and reflects its strategic approach towards costs. A cost-driven company prioritizes minimizing costs to offer competitive prices to customers, as seen in fast-fashion retailers like Forever 21. Conversely, value-driven companies like Gucci emphasize creating value through high-quality products and premium experiences. Understanding key costs, cost drivers, and the relationship between activities, resources, and revenue streams is crucial for optimizing cost structures. Companies also need to assess the balance between fixed and variable costs, leverage economies of scale, and determine whether they prioritize cost optimization or delivering value to customers. Explore resources like CFI’s Budgeting and Forecasting course for insights into effectively managing future cash flows and expenses.

Benefits of a Business Model Canvas

The adoption of the Business Model Canvas offers a myriad of benefits that can catalyze strategic clarity, foster innovation, and drive organizational success.

Strengthens Focus on Value Proposition, Visual Representation, and Clarity

The BMC enables businesses to distill complex business strategies into a visually intuitive format, fostering clarity and alignment across stakeholders. By focusing on the core value proposition and key components of the business model, organizations can streamline decision-making and drive strategic focus.

Speed and Agility

The BMC’s iterative and adaptable nature empowers businesses to experiment, iterate, and pivot with agility, enabling rapid response to market dynamics and emerging opportunities.

Facilitates Collaboration

The BMC serves as a common language for cross-functional collaboration, allowing teams to align on strategic objectives, identify synergies, and co-create innovative solutions. By fostering a collaborative mindset and breaking down silos, organizations can harness the collective intelligence of their teams to drive value creation.

Strategic Decision-Making

By providing a holistic view of the business model, the BMC empowers decision-makers to make informed and data-driven strategic choices. Whether evaluating new market opportunities, assessing competitive threats, or allocating resources, the BMC serves as a strategic compass for guiding decision-making.

Identifying and Evaluating Key Components

The structured framework of the BMC facilitates systematic analysis and evaluation of key components, enabling businesses to identify strengths, weaknesses, opportunities, and threats. By gaining deeper insights into customer segments, value propositions, and revenue streams, organizations can refine their strategies and enhance competitive advantage.

Adaptability and Iteration

The BMC’s iterative approach encourages continuous learning and adaptation, allowing businesses to evolve and innovate in response to changing market dynamics and customer preferences. By embracing experimentation and feedback loops, organizations can stay ahead of the curve and seize new opportunities for growth and differentiation.

Action-Oriented Approach and Common Language

Unlike traditional business planning approaches, which often result in lengthy and static documents, the BMC fosters an action-oriented mindset and a shared understanding of the business model. By distilling complex concepts into a concise and actionable format, the BMC empowers teams to translate strategy into execution with clarity and purpose.

However, where the Business Model Canvas falls short is in providing guidance on how to implement a business model effectively. This is where the Operating Model Canvas steps in. Fortunately, these two models complement each other seamlessly. The Operating Model Canvas expands upon the Value Creation aspects of the Business Model Canvas, primarily focusing on operational details. So, when it comes to putting your Business Model into action, you can replace the more abstract Value Creation aspects with the detailed elements outlined in the Operating Model Canvas. This integration strengthens the link between strategic planning and operational execution, ensuring a holistic approach to business development.

The Operating Model Canvas is utilized similarly to other canvases, such as the Business Model Canvas. Teams gather around a flip chart or whiteboard, outlining the canvas’s areas and filling them with Post-it notes discussing critical aspects and their interconnections. Starting with the core Value Delivery Chain(s) and addressing major challenges next is often helpful. The strength of the Operating Model Canvas lies in its brevity, focusing on key elements and fostering high-level alignment to execute strategies effectively. It prompts consideration of various scaling alternatives, such as outsourcing versus in-house operations. While it can be expanded into a more detailed document, keeping it concise initially is crucial to establish a foundational understanding of execution strategies.

Download the Complete eXtended Business Model Canvas Package, including instructions for putting it to work for you today.

The eXtended Business Model Canvas goes beyond the core Business Model Canvas by providing a broader perspective on an organization’s operations and context. It contextualizes the business model by examining underlying drivers, customer needs, team dynamics, and the organization’s values and culture. This holistic approach helps businesses better understand their “why” and overarching objectives, represented by the Business Intention & Objectives and Massive Transformative Purpose (MTP), Understanding customers’ needs and considering the team’s composition, structure, values, and culture.

• Business Intention & Objectives: Start by defining the ultimate goals and aspirations of your business, linking your Business Model to its overarching purpose and intention.
• Massive Transformative Purpose (MTP): Recognize the power of a deeply unifying purpose, known as a Massive Transformative Purpose, to drive exponential growth and success.
• Solution/Market Fit: Focus on understanding your customers’ needs and improving Solution/Market Fit to drive growth, emphasizing an outside-in perspective and avoiding assumptions.
• Jobs to be Done : Identify the functional and emotional jobs your customers need fulfilling, providing insights into their core motivations and needs.
• Customer Segments: Define the target segments and create representative personas based on data-driven insights to understand who your most important customers are.
• People & Structure: Success hinges on assembling the right team and maintaining an adaptable organizational structure to navigate change effectively.
• Values & Culture: Uphold core values and cultivate a strong organizational culture to support differentiation and long-term sustainability.
• Unfair Advantage: Identify unique assets and capabilities that set your business apart and cannot be easily replicated, contributing to a sustainable competitive advantage in the market.

By addressing these drivers, businesses can gain deeper insights into their purpose, customer needs, team dynamics, and competitive advantages, ultimately guiding the development of a robust and successful business model.

Once you’ve delved into the key components of the eXtended Business Model, it’s essential to focus on exploring the Value Model in greater depth. This model serves as the core of your Business Model, encapsulating your primary Value Proposition(s) and associated offerings within the overall Product System. Utilizing tools like the Value Proposition Canvas allows for the logical development and testing of products or services. Notably, this canvas facilitates the management of existing Value Propositions while also fostering the creation of new ones. Its strength lies in its ability to foster empathy with customers, enabling the translation of their needs into innovative solutions that address significant yet unmet Jobs to be Done.

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Canvas Business Model Infographics

Free google slides theme, powerpoint template, and canva presentation template.

The Canvas Business Model was created by Swiss entrepreneur and author Alexander Osterwalder. It is a widely used template for developing new business models. If you are also creating yours, take a look at this infographic template inspired by this strategic management model that will help you put your ideas in order. We have included different formats and colors that you can customize to your liking.

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Business model canvas powerpoint presentation slides

Showcase company’s value proposition, infrastructure, customers, finances and more using professionally designed Business Model Canvas PowerPoint Presentation Slides. Incorporate business model canvas PPT templates to outline business strategies for your organization. Present your business model to the investors, clients, stakeholders with the help of business model canvas PowerPoint presentation slideshow. Align activities, focus on each segment of business model, close the gaps, and more by incorporating business model canvas PPT templates. Create different business models showcasing your various ideas to make your audience understand your business concept. This deck comprises of different business models for you to choose from. You can select the business model as per your need. These templates are completely customizable. Change the color, icon, and font size as per your requirement. Add or remove the content, if needed. Outline key activities, key partners, value proposition, customer relationship, customer segment, key resource, distribution channel, cost structure, revenue stream, etc. Grab this awesome business model canvas PowerPoint templates to brainstorm and compare several business models all together. Our Business Model Canvas Powerpoint Presentation Slides generate lucrative ideas. They assist you to earn big.

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PowerPoint presentation slides

Presenting business model canvas presentation slides. This deck comprises of total of 15 professionally PPT slides. Each template consists of professional visuals with an appropriate content. These slides have been designed keeping the requirements of the customers in mind. This complete deck presentation covers all the design elements such as layout, diagrams, icons, and more. This PPT presentation has been crafted after a thorough research. You can easily edit each template. Edit the color, text, icon, and font size as per your requirement. Easy to download. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support available.

People who downloaded this PowerPoint presentation also viewed the following :

• Business Slides , Flat Designs , Visuals and Illustrations , Complete Decks , All Decks , Business Plan Development , General
• Business Model Canvas ,
• Enterprise Model Canvas ,
• Business Model Building Blocks ,
• Companys Business Model Canvas

Content of this Powerpoint Presentation

Slide 1 : This slide presents BUSINESS MODEL CANVAS. State your company name and proceed. Slide 2 : This is Business Model Canvas With Example slide showing- COST STRUCTURE, REVENUE STREAMS, CHANNELS, KEY PARTNERS, VALUE PROPOSITIONS, KEY ACTIVITIES, CUSTOMER RELATIONSHIPS, KEY RESOURCES, CUSTOMER SEGMENTS. Slide 3 : This slide shows Business Model Canvas Template 1. Slide 4 : This slide displays Business Model Canvas Template 2. Use as per your requirement. Slide 5 : This slide shows Business Model Canvas Template 3. Add relevant data and use it. Slide 6 : This slide presents Business Model Canvas Template 4. We have listed few aspects, use them or add your own. Slide 7 : This is Business Model Canvas Icons Slide. Use/ add icons as per need. Slide 8 : This slide is titled Additional Slides. Alter/ modify content as per need. Slide 9 : This is a Combo chart slide to show product/ entity growth, comparison etc. Slide 10 : This slide presents an Area Chart for showcasing product/ company growth, comparison etc. Slide 11 : This slide presents a Bar Graph for showcasing product/ company growth, comparison etc. Slide 12 : This is an Our Team slide with name, image and text boxes to put the required information. Slide 13 : This is Our Mission slide. Use it to state your goals, vision and mission. Slide 14 : This is an Idea or Bulb image slide to show information, ideas, innovation specific stuff etc. Slide 15 : This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.

Business model canvas powerpoint presentation slides with all 15 slides:

Without design even the best ideas can fall short. Our Business Model Canvas Powerpoint Presentation Slides are here to make sure your presentation makes it to the finish line every time.

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How to Use a Business Model Canvas to Fortify Your Bottom Line

For any business to grow and maintain success, owners and managers need to understand how every aspect of the operation aligns with the core business. If one essential component isn’t in sync, it could significantly impact the company’s revenue and longevity.

In the latest installment of NAHB’s BizTools Video Series, Edwin Williams, CEO of ZenHammer, highlights the importance of using a “business model canvas” to visualize the company’s key priorities more clearly.

Williams describes the business model canvas as a simplified version of a business plan that allows one to visually track operations and activities to map out the entire business model. Using this model helps a business identify the value it provides to the customers so it can more effectively prioritize its strategies.

In the full video, Williams explains in detail the essential components of the business model canvas, including:

• Strategic partnerships
• Key activities
• Vital resources
• Value propositions
• Customer relationships
• Customer segments
• Costs and revenue

Williams then discusses how the components are interconnected, helping to ensure that business revenue outweighs the related costs.

To watch this month’s video, Business Planning Part 2: Using the Business Model Canvas to Better Understand Your Business, and to get more business planning tips, subscribe to the BizTools Video Series .

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