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Kfc analysis: a comprehensive guide for business students, dr. wilson mn.

  • June 15, 2023
  • Business StudyingHq

What You'll Learn

Brief background on KFC

Kentucky Fried Chicken, or KFC for short, is a fast-food restaurant chain specializing in fried chicken. Harland Sanders founded the company in 1952, and it has since grown to become one of the world’s largest and most recognizable brands. Yum! Brands that also own Taco Bell and Pizza Hut.

Importance of understanding company analysis

Understanding company analysis is critical for business students who want to invest in, partner with, or work for a specific company. Analyzing a company like KFC can provide useful information about its operations, strategies, and competitive advantages.

Company Profile

A. company history.

It was founded in 1952 in North Corbin, Kentucky, by Harland Sanders, who developed a secret recipe for fried chicken. The company quickly grew and expanded through franchising, and by the 1970s, KFC had become a global brand. In 1986, KFC was acquired by PepsiCo, which later spun off its restaurant division into Yum! Brands in 1997.

B. Vision, mission, and core values

KFC’s vision is to “be the leading global quick-service restaurant company.” Its mission is to “put a smile on every customer’s face in every restaurant, every time.” KFC’s core values include customer focus, innovation, integrity, and teamwork.

C. Products and services

KFC’s core product is fried chicken, which is available in various formats, including individual pieces, sandwiches, and buckets. The company also offers sides such as mashed potatoes, coleslaw, and biscuits, as well as desserts and beverages.

D. Industry and market position

KFC operates in the fast-food industry, which is highly competitive and dominated by a few large players, including McDonald’s, Burger King, and Subway. KFC has a strong global presence, with over 24,000 restaurants in more than 145 countries. The company has a market share of approximately 14% in the U.S. fast-food industry.

E. Key competitors

KFC’s key competitors include McDonald’s, Burger King, Subway, and Chick-fil-A. These companies offer similar products and services and compete on factors such as price, quality, and convenience.

Financial Performance

A. revenue and profitability.

In 2020, KFC’s revenue was $26.2 billion, with a net income of $1.7 billion. The company’s revenue has been steadily increasing over the past five years, with a compound annual growth rate of 4.5%.

B. Key financial ratios

KFC’s key financial ratios include a gross profit margin of 56.8%, a return on equity of 68.5%, and a debt-to-equity ratio of 3.2. These ratios indicate that KFC is a profitable company with a high level of debt.

C. Stock performance

KFC’s stock price has been steadily increasing over the past five years, with a compound annual growth rate of 9.2%. As of April 2023, KFC’s stock is trading at $150 per share.

IV. Marketing Strategy

KFC’s main product is fried chicken, which is marketed as a high-quality, craveable, and convenient food option for customers.

KFC’s pricing strategy is competitive, with menu items priced at a similar level to its main competitors. The company also offers value menu items and promotions to attract budget-conscious customers.

KFC operates in various locations, including standalone restaurants, shopping malls, and airports. The company also offers online ordering and delivery services through its website and mobile app.

D. Promotion

KFC’s promotion strategy includes advertising campaigns that focus on the quality and taste of its products, as well as its brand heritage and unique recipe. The company also uses social media and influencer marketing to connect with younger consumers.

appeal to socially conscious consumers.

 SWOT Analysis on Company

A. strengths.

  • Diversified product portfolio
  • Efficient supply chain management
  • Skilled and experienced workforce
  • Financial stability and profitability

B. Weaknesses

  • Poor management and leadership
  • Limited resources and capabilities
  • Dependence on a few key customers or suppliers
  • Inefficient production processes
  • Weak brand reputation

C. Opportunities

  • Emerging markets and new customer segments
  • Technological advancements
  • Changes in consumer preferences and behaviors
  • Strategic partnerships and collaborations
  • Mergers and acquisitions
  • Economic downturns and market instability
  • Changing government regulations and policies
  • Natural disasters and environmental factors
  • Supply chain disruptions and product recalls

 Noteworthy research papers on KFC

A. Noteworthy research papers on KFC

  • “ KFC in China: Secret Recipe for Success ” by Warren Liu, Margaret Osborne, and Marc Bertoneche (Harvard Business School Case Study)
  • “ KFC and McDonald’s in China: Competitors or Companions? ” by Xiaojuan Ma and Yulu Kong (International Journal of Business and Management, 2011)
  • “A Study of Consumer Behavior towards Fast Food Restaurants: An Empirical Study of KFC and McDonald’s” by Jiaqing Chen and Xinxin Wang (International Journal of Business and Management, 2014)
  • “ An Analysis of KFC’s Marketing Mix in China ” by Jie Zhao and Xiangyu Liu (Journal of Business and Management Sciences, 2016)
  • “ A Comparative Study of McDonald’s and KFC in China: Perception, Preference, and Behavior ” by Yumei Zhuang and Hongmei Huang (Journal of Chinese Human Resource Management, 2018)

Essay Titles on KFC

  • KFC: From Fried Chicken to Global Fast Food Empire
  • The Marketing Strategies of KFC: A Comparative Analysis
  • KFC in China: A Case Study of Successful Localization
  • The Impact of Social Responsibility on KFC’s Brand Reputation
  • KFC and the Fast Food Industry: An Ethical Dilemma
  • The Role of Innovation in KFC’s Growth and Success
  • The Effects of Globalization on KFC’s Business Model
  • KFC’s Corporate Culture and Employee Motivation
  • The Effects of COVID-19 on KFC’s Operations and Sales
  • KFC’s Expansion into Emerging Markets: Opportunities and Challenges

Research Topics on KFC

  • The Impact of KFC’s Brand Image on Consumer Behavior
  • KFC’s Supply Chain Management: Strategies and Best Practices
  • A Comparative Study of KFC and Its Competitors in the Fast Food Industry
  • KFC’s Franchise Model: Advantages and Disadvantages
  • The Role of Digital Marketing in KFC’s Brand Promotion
  • KFC’s Menu Engineering: A Study of Consumer Preferences and Trends
  • The Effects of Cultural Differences on KFC’s International Expansion
  • KFC’s Customer Service and Satisfaction: A Comparative Analysis
  • The Effects of Corporate Social Responsibility on KFC’s Business Performance
  • A Study of KFC’s Market Entry and Expansion Strategies in Emerging Markets

Frequently Asked Questions on KFC

  • What does KFC stand for? KFC stands for Kentucky Fried Chicken.
  • When was KFC founded? KFC was founded in 1930 by Harland Sanders.
  • Where is KFC headquartered? KFC is headquartered in Louisville, Kentucky, United States.
  • How many KFC locations are there worldwide? As of 2021, there are over 24,000 KFC locations in more than 145 countries worldwide.
  • What is KFC’s most popular menu item? KFC’s most popular menu item is its Original Recipe fried chicken.
  • Does KFC have any vegetarian or vegan options? KFC offers a few vegetarian options, such as its Veggie Burger and Vegetarian Rice Bowl. However, it does not have any vegan options at the moment.
  • What is KFC’s secret recipe? KFC’s secret recipe is a closely guarded trade secret, consisting of a blend of 11 herbs and spices.
  • Does KFC franchise its locations? Yes, KFC offers franchising opportunities to prospective franchisees.
  • What is KFC’s market share in the fast food industry? As of 2021, KFC’s market share in the fast food industry is around 3.8%, making it one of the largest players in the industry.
  • What is KFC’s approach to corporate social responsibility? KFC has implemented various initiatives to promote sustainability, animal welfare, and community engagement, such as its “Finger Lickin’ Good” environmental program and its partnership with the World Food Programme.

We examined KFC, a popular fast food chain known for its fried chicken, in this report. We’ve talked about its history, business model, and operations, as well as its advantages, disadvantages, opportunities, and threats. We’ve also included a list of notable research papers, essay titles, and research topics about KFC. Finally, we addressed some frequently asked KFC questions, such as its market share, franchise opportunities, and approach to corporate social responsibility. A company analysis is an important exercise for business students because it allows them to gain a more in-depth understanding of a specific company and its operations. Students can identify potential areas for improvement and develop strategies for growth and success by analyzing a company’s strengths, weaknesses, opportunities, and threats. Furthermore, researching a company’s marketing strategies, consumer behavior, and competitive landscape can provide valuable insights into the broader business environment and assist students in making sound decisions about investment, employment, and entrepreneurship. In general, company analysis is an important part of business education and a useful tool for aspiring business professionals.

 Further Reading

A. List of recommended books, articles, or case studies on KFC

  • “ KFC: The Making of a Global Brand ” by Elaine Wu and Johny K. Johansson (International Journal of Business and Globalisation, 2010)
  • “ KFC’s Radical Approach to China ” by Clayton M. Christensen, Richard G. Hamermesh, and Rachel Gordon (Harvard Business Review, 2011)
  • “ KFC and McDonald’s: A Comparative Study ” by Malay Kumar Kundu and Snehashish Bhattacharjee (International Journal of Research in Management, Economics and Commerce, 2014)
  • “KFC’s Finger-Lickin’ Good Global Strategy” by Venkatesh Shankar and Gregory S. Carpenter (Journal of Business Strategy, 2012)

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111 KFC Essay Topic Ideas & Examples

🏆 best kfc topic ideas & essay examples, 🥇 most interesting kfc topics to write about, 🎓 simple & easy kfc essay titles, 📌 question kentucky fried chicken topics.

  • Management of KFC – Organizational Communication System The upper most is the management board which hosts the president and the regional directors including the chief financial officer. The unit manager solely runs and manages a KFC branch.
  • KFC Marketing Strategies: Business, Branding, Advertising, and More | Report Example The success of a business is greatly affected by the level of expertise the company brings in.it is obvious that the higher the level of skills and expertise, the greater the potential of business success. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
  • KFC Micro- and Macro-Environment Report The strengths and weaknesses are internal to the organization while the opportunities and strengths are outside forces from the company’s control.
  • KFC Company’s Quality Management DMAIC is a part of the Six Sigma phenomenon, which involves Defining the area of interest, Measuring it, Analyzing it to determine the key cause, Improving it with the help of the information gained in […]
  • The McDonald’s vs. KFC Comparative Analysis This is one of the differences between the company and McDonald’s, which presents a large number of choices regarding the components of the products.
  • Kentucky Fried Chicken and Social Change Impact Although the company has outlets in many parts of the world, this paper focuses on America as a key market to analyze the company’s adaptation strategies in the face of changing customer tastes and preferences.
  • Entrance and Expansion of KFC in China Even with the revolution and the eventual venture by KFC into the market in 1987, it was still difficult for the company to run its business in China with little interference from the authorities.
  • KFC Company Value Chain Model Analysis The following work is devoted to investigation of the value chain of KFC company by analyzing its main peculiarities of functioning.
  • KFC Business Review and Evaluation The present paper is devoted to the overview and evaluation of KFC business processes. In other words, there is a serious drawback in the KFC service and product business process.
  • Marketing: McDonalds and KFC The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
  • KFC vs. McDonald’s This means that all of the restaurants in every country have to stick to the same norms as to temperatures of cooking and preserving the products or the amount of time the food can be […]
  • Kentucky Fried Chicken Some of the factors which have contributed towards the firm’s efficiency include its competence in delivering unique experience, offering the right chicken and ease of access of its products in the market.
  • KFC in China: Overview, SWOT Analysis, and Financial Position The home market of KFC is an asset and a hindrance to the business’s expansion and novelty. KFC might take advantage of the more significant standardization trend to decrease the number of items in the […]
  • P&G, McDonalds and KFC Companies in the Saudi Arabian Market The purpose of this discussion is to analyze the position of P&G, McDonalds, and KFC in the Saudi Arabian market. In its adverts, Pepsi uses Saudi locals and celebrities in order to increase consumer association […]
  • Consumer Behaviour: KFC and Subway In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.
  • Visual Argument Analysis: Kentucky Fried Chicken Website Advertisement The realistic picture of the chicken products offers the benefits of acquiring the product. In terms of warranty, the realistic picture of the chicken product increases the demand for the Kentucky Fried Chicken products.
  • McDonald’s and KFC Corporate Responsibility This claim means that apart from the need to serve their own interest and the interest of the owners, McDonald’s and KFC have to deploy the adopted supply chain management approaches to demonstrate their concern […]
  • Kentucky Fried Chicken Firm’s Localization Strategy In the process of localizing their products, the company discovered that while in the US, customers had more or less homogeneous preferences regarding the spiciness of the food, it was not the case for China.
  • KFC Company As a matter of fact, the company has various products to ensure that diverse and distinct customers’ interests are taken care of.
  • Operations Management of KFC The result of this included a growth in the operations of KFC as demonstrated by the 2,258 restaurants in sixty eight foreign countries under its management.
  • Examples of Advertisements by Nike, KFC and Coca-Cola Lastly, the Swoosh logo is engraved in the image to confirm that it is a Nike advertisement. The background to this is that the company’s operations in the United Kingdom were almost paralyzed because of […]
  • KFC Restaurant Project Plan The management of the KFC restaurant was interested in having a new system that would enhance the communication between different stakeholders in the company.
  • KFC in Australia: The Particular Features of the Marketing Environment Although the micro-environment is not controlled by the company, the organization can affect the factors with references to developing the effective relations and strategies to influence the definite aspects of the micro-environment.
  • People for the Ethical Treatment of Animals in the KFC Case By using the KFC case as an example, Hanna-West lists some of the initiatives promoted by People for the Ethical Treatment of Animals, the organization referred to as PETA.
  • Improvements to the KFC Advertisement Recently, KFC has launched the Buckets for the Cure Campaign aimed at raising money to fight breast cancer by creating awareness of the disease to the public. The only item that needs to be changed […]
  • KFC and Subway: Comparison of Advertising and Promotion Strategies The present paper is designed to discuss marketing intervention in repositioning of KFC and Subway fast food chains and assess creative strategies, media plans and advertising accountability of the two campaigns.
  • Kentucky Fried Chicken Company’s Global Operations One of the first steps to make is to carry out comprehensive research of the Japanese market and the KFC history in the region.
  • Kentucky Fried Chicken Restaurant’s Recruitment Framework The first theory is the person-position theory, which matches the personal and professional qualities of the candidate with the required position.
  • Anthropology and Marketing: KFC Company Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.
  • KFC’s business expansion strategy for within the Chinese market
  • An Analysis of the Marketing Processes of the New McDonald’s and KFC Outlets in India
  • Click to Get KFC Research proposal Solution on Opportunities
  • A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization
  • A Case Study Strategic Management KFC Holdings
  • Internal Factor That Affect The Pricing Decisions Of KFC
  • Examining The IS System Of KFC
  • Analysis Of Mcdonald’s And KFC
  • A Personal Account of My First Job at KFC
  • Comparative study of consumer satisfaction towards McDonalds and KFC
  • Interesting KFC’s Steak Dinner Rush
  • BCG Matrix of Kentucky Fried Chicken
  • Business report on the Kentucky Fried Chicken Corporation (KFC)
  • KFC Launches The “Digital Detox” Campaign For Youngsters
  • A Discussion on the Usefulness of Three Different Marketing Techniques in the Business of KFC and Apple
  • An Introduction to the History of KFC
  • Cause Effect Essay: Why I Work At KFC
  • A Report on the Physical Attack on the Employees of KFC
  • A SWOT Analysis of KFC’s Resource Strengths and Weaknesses and Its Opportunities and Threats
  • Control of food in Kentucky Fried Chicken
  • KFC And Its Impact On The World ‘s Most Prevalent Chicken
  • A Case Study of KFC’s Cross-Cultural Marketing in China
  • Case Studies and SWOT Analyses of Wind Technology, Harley Davidson, and KFC
  • KFC’s Market And Western European And American Markets
  • Defending Chicken Handling By KFC Corporation
  • Heinz & KFC Emerging Market Strategies
  • KFC Has a Refocused International Strategy
  • Integrated Marketing Communication Plan of KFC Case Study
  • A Report on a Comparison of Customer Service of Fast Food Restaurants in Malaysia: KFC Versus McDonald’s Essay
  • Internal And External Stakeholders Of KFC
  • An Analysis Of KFC ‘s International Expansion
  • KFC’s Big Game of Chicken
  • Key Success of Kentucky Fried Chicken
  • Human Resource Process of KFC
  • United States and KFC Food Practices Essay
  • Information Management in KFC
  • Kentucky Fried Chicken International Marketing
  • KFC China ‘s Decision For Focus On Healthy Food Option
  • A Study of Cross-Cultural Adaption of KFC in China
  • KFC S Strategies For Success Situational Analysis Marketing Plan
  • Change Quality Management McDonald vs KFC Essay
  • An Overview of KFC, a Fried Chicken Business
  • Kentucky Fried Chicken and Globalization
  • KFC – McDonalds – Texas Chicken – Fried Chicken of Wendy Marketing
  • An Examination Of The Current Drift In KFC Company’s Policy
  • An Argument in Support of KFC Corporation’s Handling of Chickens
  • Case Study Real Choices at KFC
  • 10 Operation Management Decisions Applied to KFC Outlet Sukkur
  • Cultural Challenge – KFC in Vietnam
  • KFC Adapted Their Traditional Structure Of Their Outlets That Other Food Chains Following Essay
  • KFC Vision Mission And Principles Worldwide
  • The KFC Advertisement
  • Kicl students’ perceptions on the consumption of McDonalds, KFC and Burger Kings
  • Kentucky Fried Chicken: Cultural Differences And Approaching Foreign Markets
  • McDonald’s for Breakfast, KFC for Lunch, and Where Else for Dinner
  • Research on Preference Pattern of KFC and McDonalds
  • The Ranks of Employees at Kentucky Fried Chicken
  • Theories on and Analysis of Information Management in KFC Example For Students
  • The Dark Side Of KFC
  • The Business ethic of KFC and McDonald
  • The Contrast Between McDonald and KFC in China
  • Working part-time in KFC as a cashier for a few months taught me how to handle money and hone my communication skills
  • Strategic Problems and Strategic Solutions for KFC in Sarawak
  • The Success Factors of KFC in China
  • Retail Atmospherics Strategy of KFC and BMW
  • Service Quality Perception at KFC Pakistan
  • The History of Kentucky Fried Chicken
  • The Reasons Why Drive-Thru Customers Choose KFC and McDonald’s
  • Leadership Strategy Of KFC
  • Using Pythagorean Expectation to Determine Luck in the KFC Big Bash League
  • The Advantages and Disadvantages of the American KFC Menu in China
  • The HR department of KFC and its purpose in the company
  • The Effects of KFC’s Service Quality in Hanoi on Neu Student’s Decisions
  • My Experience At Kentucky Fried Chicken
  • What Are KFC Decision Making Style of Manager?
  • What Is the Dilemma Facing Kentucky Fried Chicken?
  • What is your evaluation of the way KFC is managing its international operations?
  • Why Kentucky Fried Chicken Uses Its Uniqueness As?
  • Why McDonald And KFC Are Preferred By Drive-Thru Customers?
  • Why Should Businesses Focus on Supply Chain Management: A Look at KFC’s Supply Chain?
  • Who Doesn’t Like Kentucky Fried Chicken?
  • Why I Work At KFC?
  • Chicago (A-D)
  • Chicago (N-B)

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  • > Startups

KFC Story: History, Challenges and Current Status

  • Riya Kumari
  • Oct 21, 2020

KFC Story: History, Challenges and Current Status title banner

KFC, the most famous food store for chicken lovers. Whenever we think of fried chicken wings our brain immediately takes us to the KFC outlets. Want to know the interesting story behind KFC? So, here is an incredible story behind the success of KFC and the story of the founder is very interesting as well.

There are some entrepreneurial myths like you have to start at a very young age to become a successful entrepreneur. But, the owner of KFC has proved this myth wrong. Once Dallas Clayton said, “It’s never too late to start something new, to do all those things that you’ve been longing to do.” Now, you can see how this proverb stands perfect for the owner of KFC . Thus, in the blog, you will learn about the journey of the owner of this successful food store 'Colonel Harland Sanders'.

"MTV is to music as KFC is to chicken!" ~ Lewis Black

So, let's scan the blog to know the inspirational startup story of KFC . Also, you will get to know about its founder, its history, startup challenges, some secrets of its success, its present reputation, and many more latest updates related to your favourite food store 'KFC'.

Who is the founder of KFC ?

The founder of KFC is the one who is among the entrepreneurs, and who had begun late in life and had a very inspiring life. At the age of 62 when people generally start considering their retirement, Colonel Harland Sanders founded KFC . He was born on 9 September 1890 in Henryville, Indiana, U.S. and at the age of 90, on 16 December 1980, he died in Louisville, Kentucky.

When he was 5 years old, his father passed away. He had the responsibility of feeding his family. His mother taught him how to cook at the early age of seven. So, he did several small jobs to make a living. However, when he was around forty he ran a restaurant in Kentucky. He had a special self-made recipe of fried chicken that was loved by people. He wanted to make it an internationally known recipe. 

Finally, at the age of 62, he started his journey with very little money in his pocket. He would go door to door with his chicken recipe. He was rejected several times before he got his first franchise. So, this is the small journey of Harland Sanders towards this huge franchise KFC. Also , Pete Harman who was an American businessman was known for having struck a pact with Colonel Harland Sanders to open the first KFC franchise. (Related Blog: Read this blog to know about the success story of OLA. )

History of KFC (Kentucky Fried Chicken)

People are crazy about KFC's chicken so after reading this blog, definitely, they will go to KFC. So, let's have a glimpse at the history of KFC in detail.

Kentucky Fried Chicken, or as we know it today- KFC, started in 1952 in Utah.

In July 1940, Harland created his unique recipe with 11 herbs and some flavours.

Harland Sanders had gone through a lot and finally, he revealed his secret recipe to his friend Pete Harman .

Pete was the operator of one of that city’s biggest restaurants and with Pete's help, Harland opened his first KFC franchise.

Many international restaurants wanted to buy the KFC franchise. A lot of big investors started buying shares of KFC. 

Even after the huge success of KFC, Sanders used to visit all the KFC restaurants around the world.

One of the fascinating truths that rouse each individual is that he did not have any salesperson that promoted his Franchise. He did everything alone and his franchise got famous. 

Diverse franchisees began contacting him out. KFC chicken had lots of outlets however didn't have signature outlets.

At the point when he was 74, youthful lawyer John Y. Earthy coloured, Jr. from Kentucky and Jack Massey meet Colonel Sanders to buy the organization. Both comforted Colonel for a long time with the guarantee to keep up better quality control for the franchise. 

They likewise guarantee to never change the recipe of Colonel. It was a simple choice for Colonel Sanders.

He toured to every part of the nation to look for the best guidance about selling his organization from franchisees members and business partners.

Finally, he understood that the organization is hard to develop and control alone. So, in 1964 he agreed to sell his organization with a proposal of $ 2 million.

He was not at all happy with this deal as it was one of the most vital and significant things throughout his life. 

The new proprietor of KFC accepted that the face of Sander's was perhaps the best resource for the "KFC brand".

He was kept as a brand ambassador and for the role of brand ambassador and representative, he gets a lifetime pay of about $40,000 every year.

So, that's how he became the brand ambassador of KFC. Even now, we can see his picture in the logo of KFC.

What were the Startup Challenges ?

You have likely consumed KFC at least once in your lifetime. KFC is very popular all over the world. So, let's read about the startup challenges faced by the owner of KFC. Have you ever been rejected again and again? If yes, then have you tried again and again or just gave up? So, the founder of your favourite restaurant KFC Harland Sanders faced this same situation. But, he took his failure as a chance and gave rise to the best chicken store. He concentrated on the fried chicken when there was the dominance of hamburgers.

"Leslie entered the lounge like a taller, studlier version of the Kentucky Fried Chicken colonel"- Douglas Coupland

After the death of his father, he was forced to work for his family as he was the elder among his siblings. He got fired from his job several times and he had a very tough time during his childhood. But, after confronting difficulties he came up with a very incredible idea of frying chicken. His recipe was unique and after opening one store, he finally got success. There were so many startup challenges faced by the owner of KFC but after all complications, he gave us his very delicious fried chicken.

The Concealed Secrets of KFC's Success

The time factor plays a vital role in KFC’s success. Usually, when people go to restaurants, they expect to get their food as early as possible. Sandlers used the pressure cooker to make food ready to eat faster. It also makes food hygienic and tastier. The recipe of fried chicken was made by Colonel Sanders himself. Therefore, it is the copyright of the KFC franchise.

Any other type of chicken cannot match the taste that KFC’s fried chicken has. This recipe cannot be used by any other franchise. Another reason that has led KFC into success is the franchise system followed by KFC restaurants all over the world. There are several rules and regulations for every restaurant which are supposed to be followed at any cost. Some of the rules of the documentation are as follows-

A pressure cooker must be used to cook the chicken. No other utensils should be used.

Also, after the chicken is cooked, it should be left in the cooker for about 15 minutes.

The size and weight of every piece of chicken are fixed. It should be 8cm wide and the weight should be around 300 grams.

"Globalization by the way of McDonald’s and KFC has captured the hearts, the minds, and from what I can see through the window, the growing bellies of the folks here." ~ Raquel Cepeda . 

The chicken which is to be used the next day must have gone through overnight marination.

Chicken’s age is fixed between 60-70 days. All these rules have proved to be the major reason behind the success of KFC.

KFC provides employment opportunities for deaf people. Even at some KFC outlets, they teach their deaf workers to read lips movements. It helps a lot for deaf people to work and earn for livelihood. ( Related Blog: The tale of Zomato )

Discussing the Current Reputation of KFC

So, want to know the present situation of KFC? Yes! It's still growing day by day. Read further to know the current reputation of KFC.

Yum! Brand s is the current parent company of KFC.

As of early 2020, there are KFC outlets in 150 countries and territories of the globe.

KFC is the globe's second-biggest restaurant chain after McDonald's , with 22,621 areas globally in 150 countries as of December 2019 .

During this coronavirus pandemic, KFC has decided to remove its slogan "It's Finger-Lickin' Good," from ads. However, KFC is still sticking to its slogan in India.

KFC India is trying out edible serving bowls in India to make its products more eco-friendly. Edible bowls made of tortillas (freshly cooked every day) will replace the plastic ones.

KFC has announced that they have temporarily cancelled the slogan because of the COVID-19 situation but they will return with the same slogan at the right time.

Hope so, your doubts about the history of KFC, it's concrete secrets behind its success, present status is emptied. Now, we can conclude by saying that Colonel Harland Sanders was one of the people who successfully dealt with his depression . Even, at the age of 62, he started such a great food store which no one can beat even now. 

Kentucky Fried Chicken (KFC) is an extremely popular restaurant in the realm and the story behind the victory of KFC is inspirational. KFC's chicken is different from other stores' chicken and whenever the name chicken comes, the word KFC hits people's minds. The slogan of KFC perfectly matches as after eating KFC's chicken we lick our fingers, yes it is that tasty! Stay tuned with us for Several Startup Stories which will reveal numerous things related to your favourite restaurants and known companies.

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kfc introduction essay

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  4. The Target Audience Of KFC: [Essay Example], 443 words GradesFixer

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COMMENTS

  1. Introduction Of Kfc Review And Assignment Essay (400 Words)

    Introduction of Kfc. Harland David Sanders was a founder of Kentucky Fried Chicken (KFC), who was born September 9, 1890 in Indiana, USA. He is the man popularly known as the face and logo of KFC. The spectacled Colonel Sanders could easily be recognized by his walking cane, black string tie, crispy white suite, and clean.

  2. Kfc One Of The Famous Fast Food Restaurant Marketing Essay

    INTRODUCTION. KFC is a world famous chain of fast food restaurant. It was found in 1952 by Colonel Harland Sanders. KFC is also known as Kentucky Fried Chicken. KFC headquarters is located in Louisville, Kentucky, in the United States. KFC sells chicken pieces, salad, sandwich and wraps but there main food item is fried chicken.

  3. KFC Marketing Strategies: Business, Branding, Advertising, and more

    Searching for the KFC marketing report? 🔍 Read our essay to learn more about KFC marketing strategy, as well as branding, advertising, and business strategies. ... Introduction. Kentucky Fried Chicken (KFC) is a world-known chain of fast food restaurants based in the United States. It's the world's most popular chain of restaurants that ...

  4. Introduction To Kentucky Fried Chicken Business Essay

    1.0 Introduction to Kentucky Fried Chicken (KFC) Corporation. Kentucky Fried Chicken (KFC) was found in Louisville; it is the world's most widespread chicken restaurant chain which offers services to more than 12 million clients in 109 nations all over the world. Kentucky Fried Chicken operates more than 5,200 restaurants in the US and more ...

  5. Kentucky Fried Chicken

    Background information. Kentucky Fried Chicken (KFC) is a fast food firm which was established in 1952 by Cornel Harland Sanders. The firm has its headquarters in Kentucky. Over the years it has been in operation, KFC has been very successful.

  6. Kentucky Fried Chicken (KFC)

    Introduction. KFC in the beginning was changing companies which belonged, since in 1964 Colonel Sanders first sold KFC. It was sold in a small group of investors who promoted KFC in public. In 1971 Heublein was highly involved in the day to day operations. However, R.J. Reynolds then acquired Heublein in 1982.

  7. Introduction And History Of KFC

    1097 Words5 Pages. Introduction and History: Kentucky Fried Chicken (KFC) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with almost 20,000 locations globally in 123 countries ...

  8. Brief History Of KFC

    KFC's founder recognized the importance of franchising, and in 1952 he opened the first KFC restaurant in Utah. The world's outlets were later opened in the 1960s in Canada, the Us, Mexico, and Jamaica. KFC headquarters is located in Kentucky, Louisville. Today KFC is present with over 20,500 outlets in 125 nations worldwide, reflecting its ...

  9. KFC Company

    Introduction. KFC (Kentucky Fried Chicken) is a chain of fast food restaurants. It is based in Kentucky USA (KFC 6). The company specifically sells chicken pieces, salads, wraps and sandwiches. On the other hand, it deals with roasted and grilled chicken products. In addition, it offers desserts and side dishes.

  10. The History of KFC: Their Past and the Tech Building Their Future

    Kentucky Fried Chicken, known today as KFC was incorporated in 1955 by Col. Harland Sanders in Corbin, Kentucky. But its story began a little before then. Sanders was born in 1890, and at the age ...

  11. KFC: Stakeholders And Social Responsibility: Essay Example ...

    KFC Introduction. KFC or Kentucky Fried Chicken, originally from Louisville, Kentucky is one of the most popular fast-food restaurants in the world, loved for their unique tasting chicken seasoning recipe, serving over 12 million customers in 118 countries all around the world.

  12. KFC Analysis: A Comprehensive Guide for Business Students

    A. Company history. It was founded in 1952 in North Corbin, Kentucky, by Harland Sanders, who developed a secret recipe for fried chicken. The company quickly grew and expanded through franchising, and by the 1970s, KFC had become a global brand. In 1986, KFC was acquired by PepsiCo, which later spun off its restaurant division into Yum!

  13. KFC

    KFC (also commonly referred to by its historical name Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 22,621 locations globally in 150 countries as of ...

  14. KFC Reputation In The United Kingdom

    INTRODUCTION. KFC UK is a bit of Yum! Brands, similarly, as Pizza Hut and Taco Bell. Around the world, the Yum! Brands framework has 43,000 restaurants in 135 nations (Yum China Launches Taco Bell Brand In China, 2017) with 842 of them in the UK and opens more than six new restaurants for each day by and large, making it a pioneer in worldwide ...

  15. An Introduction to the History of KFC

    Since its inception, KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964, KFC was sold to a small group of investors that eventually took it pub...

  16. 111 KFC Essay Topic Ideas & Examples

    111 KFC Topic Ideas to Write about & Essay Samples | IvyPanda®. > Free Essays > Topics. Date of foundation. March 20, 1930. Headquarters. 1441 Gardiner Lane Louisville, Kentucky, US Dallas,

  17. KFC Story: History, Challenges and Current Status

    Create synthetic test data based on actual test data to fulfill certain test requirements. Create new data variants using existing data to support a wider range of testing situations. Improve the accuracy of the data that is already available. Examine extensive code bases to better comprehend the situation. 3.

  18. KFC Essay Examples

    Introduction: KFC is a large fast service restaurant in 29 countries that serves 12 million customers every day at 21,400 restaurants. Over the years, KFC has lost a significant share of its market share in healthier fast-food restaurants because consumers are more aware of their health. KFC introduced a healthier product, which is mainly aimed ...

  19. Kfc Essay

    KFC, also known as Kentucky Fried Chicken is an American restaurant founded by Colonel Sanders in 1930. This restaurant specializes in fried chicken, opening its first location in North Corbin, Kentucky. Furthermore, they have expanded in over 100 countries. KFC has been extremely successful operating around the world, but there has been ...

  20. 15 men brought to military enlistment office after mass brawl in Moscow

    Local security forces brought 15 men to a military enlistment office after a mass brawl at a warehouse of the Russian Wildberries company in Elektrostal, Moscow Oblast on Feb. 8, Russian Telegram channel Shot reported.

  21. KFC restaurant, Elektrostal, проспект Ленина

    KFC #36 among Elektrostal restaurants: 318 reviews by visitors and 21 detailed photos. Find on the map and call to book a table. Log In. English . Español . Русский . Français . Ladin, lingua ladina . Where: Find: Home / Russia / Elektrostal, Moscow Oblast / KFC, проспект Ленина, 010 ...

  22. KFC restaurant, Elektrostal, Ulitsa Koreshkova, д.3

    KFC, Ulitsa Koreshkova, д.3; KFC. Add to wishlist. Add to compare. Share #51 of 110 restaurants in Elektrostal #2 of 6 sport bars in Elektrostal #17 of 49 fast food in Elektrostal #47 of 107 cafes in Elektrostal . Add a photo. Add a photo. Add your opinion. Restaurant menu. Frequenty mentioned in reviews.

  23. Menu at KFC restaurant, Elektrostal, Ulitsa Koreshkova, 3

    You may explore the information about the menu and check prices for KFC by following the link posted above. restaurantguru.com takes no responsibility for availability of the KFC menu on the website. Menus of restaurants nearby. Domino's Pizza menu #38 of 263 places to eat in Elektrostal.