digital marketing personal statement undergraduate

Student Good Guide

The best UK online resource for students

• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

Other Personal Statement Examples

• Anthropology personal statement examples
• Statistics Personal Statements
• PPE Oxford Personal Statement Example
• Classics Personal Statement Examples
• Theology Personal Statement Examples
• Physics Personal Statement Examples
• Chemical Engineering personal statement examples
• Oncology Personal Statement Examples
• Psychiatry Personal Statement Examples
• Earth Sciences Personal Statement Example
• History Personal Statement Examples
• Veterinary Personal Statement Examples For University
• Civil Engineering Personal Statement Examples
• User Experience Design Personal Statement Example
• Finance Personal Statement Examples
• Neuroscience Personal Statement Examples
• Graphic Design Personal Statement Examples
• Film Production Personal Statement Examples
• Events Management Personal Statement Examples
• Counselling Personal Statement Examples
• Forensic Science Personal Statement Examples
• Children’s Nursing Personal Statement Examples
• Chemistry Personal Statement Examples
• Sports Science Personal Statement Examples
• Mechanical Engineering Personal Statement Examples
• Electrical and Electronic Engineering Personal Statement Examples
• Quantity Surveying Personal Statement Examples
• Social Work Personal Statement Examples
• Physiotherapy Personal Statement Examples
• Journalism Personal Statement Examples
• English Literature Personal Statement Examples
• Computer Science Personal Statement Examples
• Fashion Marketing Personal Statement Examples
• Dietetic Personal Statement Examples
• Product Design Personal Statement Examples
• Aerospace Engineering Personal Statement Examples
• Geography Personal Statement Examples
• Business Management Personal Statement Examples
• Politics Personal Statement Examples
• Psychology Personal Statement Examples
• Oxbridge Personal Statement Examples
• Zoology Personal Statement Example
• Sociology Personal Statement Example
• Fashion Personal Statement Example
• Mathematics Personal Statement Examples
• Software Engineering Personal Statement Examples
• Philosophy Personal Statement
• International Relations Personal Statement Example
• Biochemistry Personal Statement Example
• Dentistry Personal Statement Examples
• Midwifery Personal Statement
• Law Personal Statement Example
• Medicine Personal Statement for Cambridge
• ICT Personal Statement
• Primary Teacher PGCE Personal Statement
• PGCE Personal Statement Example
• Games Design Personal Statement
• Paramedic Science Personal Statement Examples
• Occupational Therapy Personal Statement

• [email protected]
• +91 90618 64583

• Graduate School
• Medical School

February 17th, 2023

Digital Marketing Personal Statement Examples – With Writing Guide 2023

Failure to market yourself in your personal statement is not a smart move when you’re applying for a course in digital marketing.

How do I do it? 

You will discover everything about a digital marketing personal statement through this blog.

 In this article, we will;

• Learn how to write
• What needs to be included?
• How to communicate your lesser grades
• Tips for good writing

Let’s start !

What is Digital Marketing Personal Statement? Why Do You Need One?

A Digital marketing personal statement provides an opportunity to highlight yourself, your special skills, and the level of expertise you have.

This is a place to engage with yourself beyond the grades you received. 

Why you need one:

• In order to explain your skills and talents.
• To make a personal impression beyond your résumé.
• To explain your reasons that led you to the choosing of this.
• To make an impression.
• To distinguish you from the competition.

When to Start?

NEED EXPERTS HELP FOR WRITING YOUR PERSONAL STATEMENT? CLICK HERE NOW!

What Is the Length of My Personal Statement?

Depending on the university you choose, the length of your personal statement for digital marketing can change.

You can compose your digital marketing personal statement in a general way if there are no specific requirements that you must meet.

No of pages –

Word count –, no. of characters –, best fonts –, font style –, what do admission officials expect in your personal statement.

Universities need personal statements from students for a variety of reasons, but the main reason is that it allows them to learn more about you.

• An Understanding of Your Personality
• Proof of your writing ability
• Overview of the challenges you have faced 
• Your justifications for applying to the programme

Read more here:

Example 1 – Digital Marketing Masters Personal Statement

My attention in this topic was piqued while studying marketing for my business degree. The technological revolution has revolutionised how business is conducted. To increase their revenue and sales, they are now trying to promote themselves. The idea of marketing changed how they conducted business and how they thought about it. Learning about it let me realise how this area affects every field. Every firm requires it, despite the fact that there are several types of marketing. Along with informing the public, it also aids in giving the company a defined direction and goal. I became aware of its possibilities as I mostly engaged with digital media. People like me spend much of our time using digital media to watch, learn, work, and communicate. Since they are primarily exposed to it, I thought the marketing sector of digital media was particularly fascinating. Digital marketing is establishing a foothold in industry as one of the newest and most popular forms of marketing.

When I first heard the term “digital marketing,” it sounded complicated. However, when I brought it up with my professors, they thought that was among the most fascinating areas of marketing. Its success hinges on how they portray themselves to those who utilise digital media because that is its target audience. To further my understanding of marketing and digital marketing, I have participated in a number of online conferences and conversations.

I haven’t had any first-hand experience in the marketing industry, but I have held jobs in the past that gave me exposure to it. I made an effort to be as involved as I could be with marketing tactics by observing how businesses approach things. I talked with the owner of the restaurant where I was a part-time employee about some suggestions for bringing in more customers. I’ve given him various concepts, including special days with discounts, making their own meals, etc. The best partner to carry out those concepts, in my opinion, is digital media. Many of my suggestions received consideration and were put into practice. I saw first-hand how powerful marketing tactics can help firms change. Online purchases were once seen as a luxury, but that has changed recently. Digital marketing appears to be the best technique to help firms grow in the new directions that the development has demanded.

I frequently get advice from my sister, a professor at a prestigious university in [location], to keep up with current happenings. And only when you take the initiative does learning occur. I therefore never learnt something just for the purpose of learning; instead, I was always academically oriented. I developed myself both physically and personally outside of the classroom by taking part in talks, seminars, and sports. I’m excited for the challenges I’ll confront while pursuing my education at your respected institution. The time I have there will be put to good use. I intend to build the foundation for a prosperous marketing profession with your master’s in digital marketing programme. The basic goal of marketing is to make individuals aware of everything around them. And I’m going to work in digital marketing in India to accomplish this.

Example 2 – Digital Marketing Masters Personal Statement

Innovation and marketing are essential to business. Otherwise, it won’t evolve. They can take the next step toward generating more revenue by being inventive and having successful marketing techniques. In order to secure the sustainability of the company, marketing obviously plays a significant part. Marketing has a significant amount of power to affect the consumer’s perception and draw their attention to a certain brand. Marketing is therefore a skill that necessitates insight, creativity, and intelligence. My interest in marketing began to increase as I approached my degree’s final year. My enthusiasm for marketing is developing as a result of this, and it constantly nudges me to “dig deep and examine the numerous sides of the reality of marketing.”

My business management degree provided me with a strong foundation in business and management, including a basic knowledge of the discipline of marketing. My favourite parts of marketing lectures are the ones on consumer theory and online marketing. My desire for marketing drove me to use all of my learning and expertise to do a statistical study on social media communication, and as a result, my dissertation was a big success. My mentor awarded it an excellent assessment and made supportive comments, which strengthened my resolve to seek higher study.

In college, I participated in a variety of activities that gave me a lot of experience in leadership, teamwork, organisation, time management, etc. I have gotten better at cooperating and interacting with others through academic tasks, c-class lectures, and discussions. My friends describe me as someone who is passionate and energising. In college, I also served as the president of a number of clubs, including the environmental and reading clubs. I taught 10th graders in my spare time. This position gave me the chance to prepare, organise, and present knowledge in front of pupils, which allowed me to gradually build my self-confidence. At XYZ company, I furthermore spent four months working as a customer service representative. It was my responsibility to meet with a variety of clients to ascertain their wants and desires and figure out how effectively to meet them. My independence and competence at work have increased as a result of the demanding work environment and competition.

As most marketing professionals, I am very cognizant of the ways in which digital technology has redefined how suppliers and consumers connect. Digital media has significantly increased the effectiveness of marketing, making it essential in today’s competitive environment. I have a strong desire to succeed, and I am certain that obtaining a master’s in digital marketing is indeed the ideal route to go down in order to acquire a full picture of my desired career path. I have given a great deal of consideration to my decision to attend XYZ university to further my education. Your university has incredible facilities and an effective marketing curriculum plan, along with a reputation for marketing expertise. Furthermore, the large number of international students supports a vibrant and multicultural environment. Taking into account these factors, I am certain that XYZ University is the right choice for me to further my theoretical and practical skill sets while reaping the benefits of a diversified environment.

How to Organize your Digital Marketing personal statement

Introduction.

Your personal statement’s start is its most important section.

Now why ? 

It helps grab the attention of the readers.

Your introduction should be explained with the help of any anecdotes, facts, or interesting experiences that led you to the decision to pursue a digital marketing course. 

“Due to the effectiveness of globalization, marketing plays a significant role in the contemporary business environment. But in [my country], the marketing industry is still mostly undeveloped and uncared for, and the academic choices are also unsuitable for my objectives. In contrast, marketing and advertising are highly valued by UK enterprises, and as a result, marketing strategies there are advanced and well-recognized. Since I’ve used up most of my national learning support, I’m convinced that the resources in your postgraduate programme in the UK will help me enhance my career.”

What are your intentions?

Explain your motives and reasons for applying to the course. 

Should I talk about personal experience and stories related to the course?

Yes ! You should talk about it. 

Your personal statement’s main body should discuss your accomplishments, abilities, and experiences that set you apart from the competition.

How exactly should I describe my experiences, abilities, etc.?

You should use examples to illustrate them.

What makes you special?

Describe the characteristics you think distinguish you.

Readers should feel convinced that you are the right choice for the course after reading your conclusion.

It should sound enthusiastic and determined. Your conclusion needs to mention:

• Your objectives, both long-term and short-term
• A powerful closing statement

How to Write an Outstanding Digital Marketing Personal Statement in Six Easy Steps

Now you know how to arrange your digital marketing personal statement.

Right? 

So it’s time to find out how to write it in six steps. 

Identify your goals.

What you wish to do or achieve in the future should be identified.

Many of the best personal statements offer insights into your coming years.

Discuss unique experiences.

Think about your past experiences.

Find out which ones are most passionate, then mark them.

Consider the lessons you took away from these encounters as well.

Look for your values.

Find out which values are related to your individual growth, passion, and desires after you’ve identified your values.

In your essay, you should make sure to explain these ideals to the reader.

Make an outline

Decide how you want to organise your ideas in the personal statement.

Describe your personal  statement for digital marketing in clarity.

Draft your first personal statement.

After creating an outline, write your first version of a statement by taking 30 to 45 minutes. You don’t have to write perfectly in your first version.

Your first draft won’t be the final version.

Receive feedback.

Ask your friends, family, professors, mentors, or other professionals for their opinions and advice on your personal statement.

After that, you make changes until you’re satisfied with them.

What Are the Hurdles to Overcome When You Write?

• Unable to adequately present it.
• Inadequate writing confidence
• Your writing doesn’t satisfy you.
• A limited vocabulary.
• Experiencing difficulty after completing your first draft.

How Should Your Personal Statement Be Formatted?

• Write your own statement in single space.
• Use Arial, Cambria, or Times New Roman fonts, at a size of 12 points.

Common Mistakes

• Reiterating facts
• Mentioning so many personal issues
• Use of clichés
• A complicated style of writing
• Making it resemble SOP

Tips to Avoid Mistakes

It is best to prevent grammatical mistakes..

You need to be careful not to let any minor spelling, grammatical, or punctuation errors enter into your writing.

Eliminate jargon

Your personal statement should be brief and free of jargon. Try to use extra full stops to break up any long sections that are only separated by commas.

Overuse of quotations

The admissions panel is interested in hearing your voice. So unless you truly want to convey a really pertinent point, don’t include a quote.

Avoid complaining

Never criticise the institution or your personal circumstances, such as your poverty. Try to present them as a way for you to grow.

Proofread your writing.

Your personal statement has to be proofread without a doubt.

By doing this, you may identify and correct any mistakes or flaws in your work.

Universities Offering Digital Marketing Programs

• Rutgers University
• MIA Digital University
• Centennial College
• Sacred Heart University
• University of Bath

A Final Check

Once you have finished writing your personal statement for digital marketing, it is time to have it checked.

As a result, you can be confident that everything was mentioned.

• Is my introduction and conclusion well-written?
• Have I stated my skills and abilities?
• Have I provided sufficient instances to back up my claims?
• Did I spell-check my writing?
• Has it been proofread?

A personal account of your life should be included in your personal statement for digital marketing.

We have covered every aspect of it, including format, structure, tips, mistakes, etc., to assist you in writing in that manner.

We hope that our article will help you develop a compelling personal statement. Please leave your feedback if you found us helpful.

Mrs Jizah M

Mrs Jizah M has always enjoyed writing down her thoughts since school days. What just started as a hobby slowly transformed into a passion. Her writing skills were first acknowledged by few of her professors when she wrote content for the college website; this was a turing. Slowly she started getting freelance works and later on, a series of events led her to specialize in academic and higher education related documentations. In additional to personal statements, she along with her team writes LORs, SOPs, college application essays, admission essays and all similar types of documents.

Get in touch

Fill in the form below, and we’ll get back to you within 24 hours.

Related posts

How to Write a Perfect Residency Personal Statement in 2023 | A Complete Guide

WE ALSO OFFER:

• Terms and conditions
• Privacy Policy
• Refund and Cancellation Policy

Copyright © 2022 Best Personal Statement Writer | All Rights Reserved

Code + Design by CreativeLeaves.com

• [email protected]
• +91 9048815031

• Web Design Service

I'm Anjit.V.S, freelance writer, academic documentation expert, and brand consultant. Having worked with thousands of students and global brands, I bring extensive and diversified experience to every project. Crafting compelling narratives and devising strategic branding solutions are my forte. With an unflinching commitment to excellence, I consistently deliver impeccable results. Whether it's shaping brand identities, drafting academic documents or brainstorming marketing strategies, you can confidently rely on me to bring innovation and expertise to the table. Let's collaborate and elevate your brand together!

Get in Touch

Share this article.

Planning to Hire Professional Writers?

Related blogs.

• SOP for MS in Computer Science
• SOP for Industrial Engineering
• SOP for Scholarship
• SOP for Law
• SOP for MBA
• SOP for Masters
• SOP for Phd
• SOP for Graduate school

One Response

Pretty! This was a really wonderful post. Thank you for your provided information.

An experienced and expert content writer in India, I have diverse teams delivering top-notch content writing, branding, and overseas education services customized to my clients. At AnjitVS, the biggest service offering specialty is our customization grounded on quality, creativity, and client-value.

Get High Quality SOP Samples

[email protected] +91 9048815031

• Top Courses
• Online Degrees
• Find your New Career
• Join for Free

How to Write a Personal Statement

A personal statement can be a key part of your college application, and you can really make yours shine by following a few tips.

When you're applying to college—either to an undergraduate or graduate program—you may be asked to submit a personal statement. It's an essay that gives you the chance to share more about who you are and why you'd like to attend the university you're applying to.  

The information you provide in your personal statement can help build on your other application materials, like your transcripts and letters of recommendation, and build a more cohesive picture to help the admissions committee understand your goals.

In this article, we'll go over more about personal statements, including why they're important, what to include in one, and tips for strengthening yours.

What is a personal statement?

A personal statement—sometimes known as a college essay —is a brief written essay you submit with other materials when applying to college or university. Personal statements tend to be most common for undergraduate applications, and they're a great opportunity for an admissions committee to hear your voice directly.

Many colleges and universities in the US, especially those using Common App , provide prompts for you to use. For example, "Reflect on a time when you questioned or challenged a belief or idea" or "Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time" [ 1 ]. If the school you're interested in attending doesn't require prompts, you will likely want to craft a response that touches on your story, your values, and your goals if possible.

In grad school, personal statements are sometimes known as letters of intent , and go into more detail about your academic and professional background, while expressing interest in attending the particular program you're applying to.

Why is a personal statement important?

Personal statements are important for a number of reasons. Whereas other materials you submit in an application can address your academic abilities (like your transcripts) or how you perform as a student (like your letters of recommendation), a personal statement is a chance to do exactly that: get more personal.

Personal statements typically:

Permit you to share things that don't fit on your resume, such as personal stories, motivations, and values

Offer schools a chance to see why you're interested in a particular field of study and what you hope to accomplish after you graduate 

Provide an opportunity for you to talk about past employment, volunteer experiences, or skills you have that complement your studies 

Allow colleges to evaluate your writing skills 

Bring life to a college application package otherwise filled with facts and figures 

Build job-ready skills with a Coursera Plus subscription

• Get access to 7,000+ learning programs from world-class universities and companies, including Google, Yale, Salesforce, and more
• Try different courses and find your best fit at no additional cost
• Earn certificates for learning programs you complete
• A subscription price of $59/month, cancel anytime

How to write a personal statement.

As we mentioned earlier, you may have to respond to a prompt when drafting your personal statement—or a college or university may invite you to respond however you'd like. In either case, use the steps below to begin building your response.

Create a solid hook .

To capture the attention of an admissions committee member, start your personal statement with a hook that relates to the topic of your essay. A hook tends to be a colorful sentence or two at the very beginning that compels the reader to continue reading.

To create a captivating hook, try one of these methods:

Pose a rhetorical question. 

Provide an interesting statistic. 

Insert a quote from a well-known person.

Challenge the reader with a common misconception. 

Use an anecdote, which is a short story that can be true or imaginary. 

Credibility is crucial when writing a personal statement as part of your college application process. If you choose a statistic, quote, or misconception for your hook, make sure it comes from a reliable source.

Follow a narrative.

The best personal statements typically read like a story: they have a common theme, as well as a beginning, middle, and end. This type of format also helps keep your thoughts organized and improves the flow of your essay.

Common themes to consider for your personal statement include:

Special role models from your past

Life-altering events you've experienced

Unusual challenges you've faced

Accomplishments you're especially proud of

Service to others and why you enjoy it

What you've learned from traveling to a particular place

Unique ways you stand out from other candidates

Be specific.

Admissions committees read thousands of personal statements every year, which is why being specific on yours is important. Back up your statements with examples or anecdotes.

For instance, avoid vague assertions like, "I'm interested in your school counseling program because I care about children." Instead, point out experiences you've had with children that emphasize how much you care. For instance, you might mention your summer job as a day camp counselor or your volunteer experience mentoring younger children.

Don't forget to include detail and vibrancy to keep your statement interesting. The use of detail shows how your unique voice and experiences can add value to the college or university you're applying to.

Stay on topic.

It's natural to want to impress the members of the admissions committee who will read your personal statement. The best way to do this is to lead your readers through a cohesive, informative, and descriptive essay.

If you feel you might be going astray, ensure each paragraph in your essay's body supports your introduction. Here are a few more strategies that can help keep you on track:

Know what you want to say and do research if needed. 

Create an outline listing the key points you want to share.

Read your outline aloud to confirm it makes logical sense before proceeding. 

Read your essay aloud while you're writing to confirm you're staying on topic.

Ask a trusted friend or family member to read your essay and make suggestions.

Be true to your own voice.

Because of the importance of your personal statement, you could be tempted to be very formal with structure and language. However, using a more relaxed tone is better than you would for a classroom writing assignment. 

Remember: admissions committees really want to hear from you . Writing in your own voice will help accomplish this. To ensure your tone isn't too relaxed, write your statement as if you were speaking to an older relative or trusted teacher. This way, you'll come across as respectful, confident, and honest.

Tips for drafting an effective personal statement.

Now that you've learned a little about personal statements and how to craft them, here are a few more tips you can follow to strengthen your essay:

1. Customize your statement.

You don't have to completely rewrite your personal statement every time you apply to a new college, but you want to make sure you tailor it as much as possible. For instance, if you talk about wanting to take a certain class or study a certain subject, make sure you adjust any specifics for each application.

2. Avoid cliches.

Admissions committees are ultimately looking for students who will fit the school, and who the school can help guide toward their larger goals. In that case, cliches can get in the way of a reviewer understanding what it is you want from a college education. Watch out for cliches like "making a difference," "broadening my horizons," or "the best thing that ever happened to me."

3. Stay focused.

Try to avoid getting off-track or including tangents in your personal statement. Stay focused by writing a first draft and then re-reading what you've written. Does every paragraph flow from one point to the next? Are the ideas you're presenting cohesive?

4. Stick to topics that aren't controversial.

It's best not to discuss political beliefs or inappropriate topics in your essay. These can be controversial; ideally, you want to share something goals- or values-driven with an admissions committee.

Polish your writing skills on Coursera.

A stellar personal statement starts with stellar writing skills. Enhance your writing ability with a writing course from a top university, like Good with Words: Writing and Editing from the University of Michigan or Writing a Personal Essay from Wesleyan University. Get started for free to level up your writing.

Article sources

1. Common App. " 2022-2023 Common App Essay Prompts , https://www.commonapp.org/blog/2022-2023-common-app-essay-prompts." Accessed January 9, 2024.

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

• Search All Scholarships
• Exclusive Scholarships
• Easy Scholarships to Apply For
• No Essay Scholarships
• Scholarships for HS Juniors
• Scholarships for HS Seniors
• Scholarships for College Students
• Scholarships for Grad Students
• Scholarships for Women
• Scholarships for Black Students
• Scholarships
• Student Loans
• College Admissions
• Financial Aid
• Scholarship Winners
• Scholarship Providers

Student-centric advice and objective recommendations

Higher education has never been more confusing or expensive. Our goal is to help you navigate the very big decisions related to higher ed with objective information and expert advice. Each piece of content on the site is original, based on extensive research, and reviewed by multiple editors, including a subject matter expert. This ensures that all of our content is up-to-date, useful, accurate, and thorough.

Our reviews and recommendations are based on extensive research, testing, and feedback. We may receive commission from links on our website, but that doesn’t affect our editors’ opinions. Our marketing partners don’t review, approve or endorse our editorial content. It’s accurate to the best of our knowledge when posted. You can find a complete list of our partners here .

How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

Learn about our editorial policies

Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

Frequently asked questions about writing personal statements 

How do you write a powerful personal statement, what makes an amazing personal statement, how do you start an amazing personal statement, scholarships360 recommended.

10 Tips for Successful College Applications

Coalition vs. Common App: What is the difference?

College Application Deadlines 2023-2024: What You Need to Know

Trending now.

How to Convert Your GPA to a 4.0 Scale

PSAT to SAT Score Conversion: Predict Your Score

What Are Public Ivy League Schools?

3 reasons to join scholarships360.

• Automatic entry to our $10,000 No-Essay Scholarship
• Personalized matching to thousands of vetted scholarships
• Quick apply for scholarships exclusive to our platform

By the way...Scholarships360 is 100% free!

• Request Info

Developing Your Personal Statement

What is a personal statement.

The personal statement is YOUR opportunity to show your:

• Personality
• Interest in the field

Personal Statement Do's and Don’ts

• A picture of who you are as a person
• Invitation to meet you
• The story of self-reflection
• An indication of your priorities/choices
• An academic paper about your life
• Resume in narrative form
• Journal entries
• Plea or justification for admission

Before You Write

• Read the application instructions carefully
• Is there a prompt?
• Additional essays or short answers to write:
• Ask yourself what is your overall personal or professional goal?
• Why do you want to attend this program?
• What makes you a qualified applicant/a valuable member of the program?

ALSO REMEMBER

• Focus the narrative on you!
• Do not write words you rarely use: Be your professional self
• Be careful with grammar and punctuation
• Write multiple drafts of your personal statement
• Read your personal statement out loud
• Get feedback from University Career Services, the Writing Center, or aprofessor/recommender

Organizing Your Personal Statement

Step 1: Introduction

• 1 paragraph: 3-5 sentences
• Capture your readers' attention.
• Event, Story, or Quote
• Provide a quick, meaningful snapshot of who you are as a person.
• What sets you apart from others?

STEP 2: BODY

• 2-3 paragraphs: 4-6 sentences
• Discuss your academic and experience background in terms of skills learned and majorachievements.
• Then, explain how this will impact your graduate career and future endeavors.

WHAT TOPICS TO WRITE ABOUT?

• Challenges Overcome
• Leadership Experience
• Research Experience
• Work Experience
• Internship/Volunteer E
• Missions Trips

SHOW, DON’T TELL

  Discuss why you pursued the experience.  Describe how you felt during the experience!  Describe what you accomplished and learned.  Discuss how your experience affected you and those around you.

STEP 3: CONCLUSION

• One Paragraph: 3-5 Sentences
• Close with some specifics about the target program
• Show why it is the right fit for you based on your interests and experiences.

Resources: https://www.gograd.org/resources/grad-school-personal-statement/  https://www.law.uh.edu/pipeline/AdditionalPersonalStatementPrompts-2024.pdf 

• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

University Guides

• Accommodation
• + much more!

Sign up for news & advice about applying to uni

• Universities
• Fees & Finance
• For Parents
• International Students
• Terms and Conditions

Call us : +88 (0) 1712969390, +44 (0) 7495942849, +44 (0) 7459725824

[email protected]

Sign in  |  Sign up     

MSc Management with Digital Marketing

• Sample personal statement

28 July, 2022

Msc management with digital marketing share.

• 12 May, 2013

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

Find more resources

• DBA - Doctor of Business Administration
• MSc International Marketing programme
• MSc Applied Finance
• Parent's Consent Letter for use of funds
• Consent Letter by students for UKVI check

Read similar resources

BA (Hons) Business Management (Final Year)

Business success requires a breadth of knowledge and abilities of efficient management to survive in fierce global co...

BA (Hons) Business and Marketing

Modern business is a dynamic environment in which customer wants and needs constantly change at an ever-faster pace. ...

Association of Chartered Certified Accountants

Following my MSc in Financial Management qualification in 2012, I have been in constant search for a real career for ...

Are you looking to study abroad?

Touch your dream with University Admission Expert

• Offering 15,000+ courses at 100+ study locations
• Maintaining 99% visa success rate
• Serving with 14+ years accumulative admission experience
• Providing end-to-end services, almost 24/7

Newsletter Subscription

Keep up to date with the latest news on UK student visa, courses, universities, scholarships, start dates, study guides etc.

Post Comment

Clearing Universities & Courses

Clearing advice.

Recommended Clearing Universities

Popular Course Categories

Course Search & Discover

Start the search for your uni. Filter from hundreds of universities based on your preferences.

Search by Type

Search by region.

Recommended Universities

Ravensbourne University London

London (Greater) · 88% Recommended

University of Chester

North West England · 97% Recommended

University of Leicester

East Midlands Region · 93% Recommended

Search Open Days

What's new at Uni Compare

University of Bedfordshire

Bedfordshire has a 95% graduate employment rate for career prospects, find out more!

Ravensbourne University

90% of graduates going in to work or further study (Graduate Outcomes Survey, 2020)

Ranking Categories

Regional rankings.

More Rankings

Top 100 Universities

Taken from 65,000+ data points from students attending university to help future generations

About our Rankings

Discover university rankings devised from data collected from current students.

Guide Categories

Advice categories, recommended articles, popular statement examples, statement advice.

What to include in a Personal Statement

Personal Statement Tips

Personal statement example business mangement with marketing personal statement.

Submitted by Maryam

Top 10% for Business graduate earnings (Longitudinal Education Outcomes 2022)

Gain real-world business skills and experience at University of Brighton in an AACSB-accredited business school​​​​. Explore Business degrees at Brighton.

Gain real world experience needed for success in Business

Prepare for your future with a Business Degree at Roehampton which includes practical learning, paid placements and employability events.

Business Mangement with Marketing Personal Statement

The use of business management is something we are all exposed to throughout our day to day lives, regardless of whether or not we're aware of it. Without it, the businesses behind our everyday products and items couldn't run smoothly and provide the services they provide for us. A business related degree is extremely useful and gives multiple options in which career path to take. When researching which degree to pursue, it stood out to me as I demonstrate a strong understanding of business, which I hope to expand through a degree. Management holds the key to unlock doors for any businesses, and it fascinates me just how many aspects make up business as a topic.

The versatility of a degree involving business draws me towards the subject and I take a strong interest in marketing which I know is an important aspect of any business , I have began to become familiar with what marketing entails through studying business studies, where marketing is introduced. Since I began to study business, I knew it was the area in which I would like to research further and hopefully pursue a career in. I take an interest in being a managing director or marketing director and I hope either of these career choices would help me to further improve my leadership skills as well as teaching me my strengths and weaknesses , I would love to expand my knowledge through studying management and fulfil this role. Although these career paths appeal to me, my options remain open and look forward to seeing if there is any career role which would be more appropriate for me.

By studying A-Level business I've gained analytical skills alongside problem solving skills and obtained a deeper understanding of marketing, and what goes into branding as well as the ins and outs of business . Business studies has given me an insight into the world of business as well as marketing and some knowledge about what marketing entails, which I hope to expand through my degree. I also study sociology and financial studies. Sociology gives me a deeper insight into what goes on in society, which is extremely useful, from sociology I have also gained a deeper understanding of how people think, which would be a lot of help when finding out what appeals to the general public, to help in finding the best marketing strategy for a brand or product. Financial studies has helped me begin to understand the ins and outs of how businesses manage money. Over summer of 2016, I spent 5 weeks completing the National Citizen Service and graduated from NCS in September 2016. Here I gained a further understanding of what team work on a daily basis entails and how to work collectively in new environments with different people surrounding you. I hope to develop these skills as they're useful in the corporate environment I wish to enter. As a team we volunteered for the charity open door MK who work towards eradicating homelessness in Milton Keynes; I also plan to be an NCS team assistant in summer of 2018. My engrossments lie within real life documentaries, music and reading.

My spare time is often utilised by making or fixing garments, or listening to live music as I have an appreciation for the voice of an artist and I hope to join a musical society or even help to create one . My occupation with documentaries means I have a widened understanding of different lifestyles and cultures around the world and how others live, which gives me more appreciation of the opportunities I've been given, thus building my work ethic. My love for reading means I gain information from the pastime and I'm using this passion to assist myself in learning French which is a goal I've set for myself to do before the year ends . Since entering sixth form my mind is in non-identical from the mind-set I had during my GCSE's. now more than ever, I am determined to reach my full potential and with hard work and an improved work ethic I hope to achieve my goal of graduating with a first class degree.

Recommended Course

Recommended Statements

Submitted by anonymous

Business and Management Personal Statement

I am applying to study a

Business and Management (Marketing) Personal Statement

Living in London, which is ranked as the number one city for bus...

International Business Personal Statement

Interaction with business professionals has led ...

Business Management Personal Statement

There are many events in a person’s life, but only a few of them are important and define a new start in t...

undergraduate Universities

Undergraduate uni's.

Ravensbourne

Uni of Chester

398 courses

Uni of Leicester

267 courses

Middlesex Uni

470 courses

Uni of Winchester

154 courses

Heriot-Watt Uni

208 courses

Uni of Sunderland

200 courses

238 courses

Cardiff Met Uni

305 courses

Swansea Uni

771 courses

Uni of East London

317 courses

Northeastern Uni

444 courses

West London IoT

Coventry Uni

445 courses

Goldsmiths, UOL

273 courses

Leeds Beckett Uni

325 courses

Uni of Portsmouth

545 courses

Queen's Uni

411 courses

Uni for Creative Arts

323 courses

Uni of Bedfordshire

327 courses

Staffordshire Uni

272 courses

Uni of Westminster

336 courses

UWE, Bristol

252 courses

Uni of Essex

797 courses

Escape Studios

Uni of Huddersfield

458 courses

353 courses

Uni of Kent

413 courses

Uni of Roehampton

268 courses

Uni of Surrey

435 courses

Uni of Suffolk

111 courses

Uni of Hertfordshire

419 courses

528 courses

Uni of Bradford

197 courses

Kingston Uni

376 courses

Anglia Ruskin Uni

464 courses

Leeds Arts University

ARU Writtle

104 courses

Wrexham Uni

168 courses

Uni of Brighton

257 courses

Uni of C.Lancashire

512 courses

Bath Spa Uni

292 courses

Edge Hill Uni

243 courses

Uni of Hull

274 courses

Nottingham Trent

539 courses

Edinburgh Napier

184 courses

Uni of Reading

391 courses

246 courses

Find the latest from Uni Compare

Leeds Beckett University

Leeds has been rated as one of the best places to live in the UK by The Sunday Times Best Places to Live 2023 guide

University of Surrey

Surrey has been shortlisted for the University of the Year 2023 - find out more here!

• Applying to Uni
• Apprenticeships
• Health & Relationships
• Money & Finance

Personal Statements

• Postgraduate
• U.S Universities

University Interviews

• Vocational Qualifications
• Accommodation
• ​​​​​​​Budgeting, Money & Finance
• ​​​​​​​Health & Relationships
• ​​​​​​​Jobs & Careers
• ​​​​​​​Socialising

Studying Abroad

• ​​​​​​​Studying & Revision
• ​​​​​​​Technology
• ​​​​​​​University & College Admissions

Guide to GCSE Results Day

Finding a job after school or college

Retaking GCSEs

In this section

Choosing GCSE Subjects

Post-GCSE Options

GCSE Work Experience

GCSE Revision Tips

Why take an Apprenticeship?

Applying for an Apprenticeship

Apprenticeships Interviews

Apprenticeship Wage

Engineering Apprenticeships

What is an Apprenticeship?

Choosing an Apprenticeship

Real Life Apprentices

Degree Apprenticeships

Higher Apprenticeships

A Level Results Day 2024

AS Levels 2024

Clearing Guide 2024

Applying to University

SQA Results Day Guide 2024

BTEC Results Day Guide

Vocational Qualifications Guide

Sixth Form or College

International Baccalaureate

Post 18 options

Finding a Job

Should I take a Gap Year?

Travel Planning

Volunteering

Gap Year Guide

Gap Year Blogs

Applying to Oxbridge

Applying to US Universities

Choosing a Degree

Choosing a University or College

Personal Statement Editing and Review Service

Guide to Freshers' Week

Student Guides

Student Cooking

Student Blogs

Top Rated Personal Statements

Personal Statement Examples

Writing Your Personal Statement

Postgraduate Personal Statements

International Student Personal Statements

Gap Year Personal Statements

Personal Statement Length Checker

Personal Statement Examples By University

Personal Statement Changes 2025

Personal Statement Template

Job Interviews

Types of Postgraduate Course

Writing a Postgraduate Personal Statement

Postgraduate Funding

Postgraduate Study

Internships

Choosing A College

Ivy League Universities

Common App Essay Examples

Universal College Application Guide

How To Write A College Admissions Essay

College Rankings

Admissions Tests

Fees & Funding

Scholarships

Budgeting For College

Online Degree

Platinum Express Editing and Review Service

Gold Editing and Review Service

Silver Express Editing and Review Service

UCAS Personal Statement Editing and Review Service

Oxbridge Personal Statement Editing and Review Service

Postgraduate Personal Statement Editing and Review Service

You are here

Marketing and business management personal statement example 1.

Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into the world of business.

My passion for business has reinforced my decision and motivation to study business at a degree level. I am a creative, alert and hard working individual who can work intuitively with a pragmatic approach to studying, and for this reason I believe I can succeed in this course. I am keen to develop my knowledge in marketing as this is an interesting area of work for me. I also like to carry out my own research, and find out new points about business that I haven't come across yet.

I understand that marketing demands a fair degree of scientific thinking. And that it is a complex profession, requiring a broad understanding of technology, an awareness of how to analyse and understand data, plus a good grounding in a variety of other scientific and mathematical principles which I personally believe I have and this would enable me to progress and establish a good understanding.

Some of the modules that I have covered include Finance, Human Resources, Strategic Management and Marketing. With excellent understanding in these subjects that I have covered and an enthusiasm for knowledge, I am confident in my ability to progress further in business as I am keen to further my own skills in education.

I undertook a school-led work experience scheme at a business firm called Bridge Park in Wembley. Being an office-based job, I was able to further my organisational and interpersonal skills as I learnt the importance of professionalism in the work area and the day-to-day pressures of deadlines. During my time at Bridge Park, I recognised how businesses work with one another to gain profit.

During my secondary school life, I captained my football team from year 7-11. This improved my leadership abilities as I learnt how to organise the team, and understood the importance of teamwork, encouraging the players and improving team morale and spirit.

Being a successful captain, I always believed in a democratic team who could interact with each other, giving individual input from each of the members, and my role was to bring their ideas together and make final decisions. Being captain made me gain the understanding of commitment to the team and helping the team to a winning form.

I have been on various trips, one of which was a school trip to Egypt. It was an amazing experience, where I interacted with people from a different background. I was able to acknowledge and understand the values and norms of other cultures. This was thoroughly rewarding and I now have a deeper appreciation of diversity.

I am a believer of pro-actively trying to make a difference to world poverty and even in the current climates of recession I strongly believe that the developed countries have a duty to developing countries today. I'm currently donating monthly to Oxfam and have previously undertaken some volunteer work for the charity organisation, which provides domestic aid to developing countries.

During this time, I was able to help raise money to give aid to the children in Somalia. I found this experience very rewarding as I know that however little my efforts may seen, they have surely provided at least one child a better life. These efforts only strengthened my determination to work hard and achieve to the highest of my ability.

Making full use of the facilities we have in London, I am a regular attendee at my local gym and am a fanatic of sport, from hockey to basketball, but favouring football.

Having read a lot of media reviews on health and fitness and assessed the new approaches to health over the last few years, I am much more aware of the need to be positive about my health and understand the physical importance of taking care of your body and its effect on the mind, than ever before.

I intend to study at university and achieve a high class degree that will greatly help me to pursue my career plans in Business.

Profile info

This personal statement was written by bad_boy_g for application in 2009.

bad_boy_g's Comments

I'm coming to end of my personal statement i just wanted some thought from other people what they think and what i could improve!

Related Personal Statements

Tue, 09/12/2008 - 16:33

im applying for a marketing/advertising degree for 09 entry...still working on a new PS, thought they dont have anything on Advertising and only 3 Marketing statements > not really a gr8 amount of help from any of those...so Ive been reading through some of the Business ones.

So far, urs has really stood out Great statement :) in terms of covering all areas from academic achievements, work exp. extra cirricualar activities etc. while still showing u have a life!/are a well rounded person & without being too big-headed/waffling on/boring or using fancy words which look out of place n dnt rel8.. G00dluck, where have u applied so far?...

Wed, 10/12/2008 - 11:10

I've applied to Kent, nottingham trent, reading, brighton and worcester.! i havent yet sent my statement off going to send it off by today or tomorow what abt u where u applied?

yeh im just finishing up on

Thu, 11/12/2008 - 17:52

yeh im just finishing up on myne and hoping to send it off by tommorrow. I've summed it down to just 2 main unis that i want to go to - Hertfordshire and Northampton, but will probz add another thats in/around the london area maybe..

Very good! Affirmative,

Thu, 11/12/2008 - 21:53

Very good! Affirmative, confident and assertive!

Add new comment