Marketing of Agricultural Produce in India: Problems and Prospects
- First Online: 12 November 2022
Cite this chapter
- Sajad A. Saraf 4 ,
- Jahangir Ali 4 ,
- F. A. Bahar 5 &
- S. Sheraz Mahdi 5
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The new trend is market-driven production rather than production-propelled marketing. With the implementation of a second green revolution, improving farm family living standards, eliminating hunger in India and eradicating poverty in India in the shortest possible amount of time, agricultural marketing and exports of agricultural commodities are becoming more important than ever before. About two to three decades ago, marketing systems faced different challenges. Today, marketing systems face quite different challenges. The Indian agriculture, too, remains the cornerstone of its economy in the twenty-first century. Marketing farm products has undergone many phases, from bartering to online marketing, as well as changing demographics of the agricultural sector and its output. Due to diversity in regional, technological, attitude, economic and political parameters, comprehensive marketing strategies are becoming more challenging to implement. There is a growing demand for quality food due to an increasing population. It is becoming increasingly important to ensure adequate production and marketing globally. The increased agricultural production has thrown new challenges to the Indian agricultural marketing system. Marketing systems for agriculture are in dire need of improvement. The Indian agricultural sector faces several challenges, including sustaining investment, climate change, price volatility, underdeveloped markets, profitability of agriculture relative to other sectors, increasing smallholder productivity, providing livelihood for a large number of people and containing costs. In order to sustain the growth of non-agricultural sectors, a pace of increasing production must be maintained through technological developments and remunerative prices paid to farmers for their goods. The efficient use of resources and management of outputs is the result of an effective marketing system. Agricultural production can be sustained at a higher rate by using a marketing system that distributes the available stocks of modern inputs effectively. By establishing free-trade areas free of intermediaries and government taxes outside of the framework of Agricultural Produce Market Committees (APMCs) and removing restrictions regarding private holdings of agricultural produce, the recently passed Farm Laws 2020 try to eradicate government interference in agricultural trade. APMC reform attempts have been on the agenda for more than two decades under successive administrations. As far as mandies are concerned, most farmer organizations agree that there is excessive political interference and a need for reform. A variety of reforms at the state and national levels have been implemented and commended by farmers. In this particular case, however, the issue is not solely about the bills but also about the process by which the bills are introduced. This chapter discusses various issues pertaining to the Indian agricultural marketing, its reformation under the BJP-led government and its future prospects.
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Saraf, S.A., Ali, J., Bahar, F.A., Sheraz Mahdi, S. (2022). Marketing of Agricultural Produce in India: Problems and Prospects. In: Bahar, F.A., Anwar Bhat, M., Mahdi, S.S. (eds) Secondary Agriculture. Springer, Cham. https://doi.org/10.1007/978-3-031-09218-3_8
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Agriculture Marketing in India: Perspectives on Reforms and Doubling Farmers' Income
2022, Journal of Marketing Development and Competitiveness Vol. 16(3) 2022
India's target of achieving a $5 trillion economy by the financial year 2025-26 needs to be supported by a transformed and reformed agriculture sector, which would significantly improve the income of farmers. It is, therefore, imperative that the agriculture sector should support the milestone by focusing on transformative reforms. The paper examines the critical challenges faced by Indian farmers in the existing agriculture marketing system, while proposing an agenda for agriculture marketing and export reforms for making farming financially sustainable. It underscores the urgency for the development of rural infrastructure and efficient agri-value chains. The paper highlights the need for encouraging small and marginal farm holders to move from subsistence farming to modern farm enterprises. The electronic National Agriculture Market (e-NAM), is expected to lead to significant increase in income of farmers. Effective implementation of comprehensive agricultural reforms, with a focus on agriculture marketing reforms, could lead to sustainability of Indian agriculture, and facilitate the achievement of doubling farmers' income by 2024-25, while mitigating agrarian distress.
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IMAGES
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The various challenges in India's agricultural marketing are reflected in the low incomes of agricultural households in India. The Situational Assessment Survey of 2018-2019 (June-July), conducted by the National Statistical Office, found the nominal monthly income of agricultural households in India to be ₹10,218 ( NSSO, 2020 ).
This paper is based on secondary data information which is collected from a different source of information like various Journal research paper, annual reports on agricultural marketing in India.
ISSN (P): 23041455/ ISSN (E): 22244433. Indian Agricultural Marketing- A Review. Shakeel- Ul -Rehman (Ph.D. Research Scholar; Anna University of Technology, Coimbatore, Department of Management ...
Abstract. This paper provides a concise overview of the agricultural marketing landscape in India, highlighting key aspects such as market structures, government interventions, technological advancements, and challenges faced by stakeholders.
Prospects of Agricultural Marketing in India: Ind ia is ha vin g larg e p ro spe cts f or the de vel op men t o f. agricultural marketing and India is already on that way. 1) The processed food ...
Agricultural marketing in India is a multifaceted system that involves the myriad processes and channels through which agricultural products traverse from the farms to the end consumers. Rooted in the agrarian nature of the country, this intricate network plays a piv -
1 Need of agricultural marketing reforms in India 1 2 Agricultural marketing - the concept and its implementation In India 9 3 Recent development in agricultural marketing in India 17 4 Linking farmers with markets through ICT Tools 23 5 Farmer Producer Organization (FPO): A holistic approach 34
IJEMR - February 2019 - Vol 9 Issue 02 - Online - ISSN 2249-2585 Print - ISSN 2249-8672 1 www.ijemr.in Agricultural Marketing in India: Concepts, Challenges and Remedial Measures Madeswaran A Associate Professor, Dept. of Management Studies, Global Academy of Technology,
The new trend is market-driven production rather than production-propelled marketing. With the implementation of a second green revolution, improving farm family living standards, eliminating hunger in India and eradicating poverty in India in the shortest possible amount of time, agricultural marketing and exports of agricultural commodities are becoming more important than ever before.
The present research paper has also focused on the types and issues of agriculture marketing and the remedial measures to tackle the problems. The paper has concluded with certain measures and suggestions to solve the problem of agricultural marketing in India. It is true that if farmers are saved country is saved. Keywords: farmers ...
Agricultural Economics Research Review 2018, 31 (Conference Number), 167-176 DOI: 10.5958/0974-0279.2018.00032. Agricultural marketing reforms and e-national agricultural market (e-NAM) in India: a review Jaiprakash Bisena* and Ranjit Kumarb aICAR- National Rice Research Institute, Cuttack-753006, Odisha, India
The article examines the current situation in the wheat market in India and its potential within the global food security dynamic. In particular, it analyzes a number of instruments and programs of national policy in the grain sector: minimum support prices, public procurement, public distribution systems, storage facilities and their management, market regulation, trading mechanisms and ...
The Government of India, recognizing the need for evolving an efficient marketing system, which forms the core of agricultural growth, recently constituted an Expert Committee on "Strengthening and Developing of Agricultural Marketing (June, 2001)".
JOURNAL OF CRITICAL REVIEWS ISSN- 2394-5125 VOL 7, ISSUE 11, 2020 4170 Tracing the success and failure cases from cooperative marketing society in India till the amendment of Farmer
CPI. The analysis presented in our paper exploits a large monthly dataset on agricultural price movements for 21 different commodities and 60 different markets (mandis) in India. The measure of market integration we consider is the cross-market price differential across each market pair in our sample.
This is reflected in the low producers' share of the consumer's price of agricul-tural commodities in India. It is estimated to be in the range of 32% to 68% in the case of perishables such as fruits and vegetables, while in paddy, it is in the range of 56% to 89%, and for wheat, it ranges from 77% to 88% (GoI, 2013).
The paper also emphasizes the importance and objectives ... the recent years regarding the efficiency of marketing of agriculture produces in India. ... grading, storage, transportation and distribution. The Indian council of Agricultural Research defined involvement of three important functions, namely (a) assembling (concentration) (b)
IJCRT1134134 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org 798 ... Keeping in view the role of agricultural marketing in Indian agriculture, the government has taken various steps for its harmonious development. ... in the development of integrated common agricultural market in the country. This paper puts light on ...
Sources: Government of India: State of Indian Agriculture 2012-13, Ministry of Agriculture, Department of Agriculture and Co-operation, New Delhi. FINDINGS. The Scope for Agricultural Marketing in ...
3) The marketing section of digital agricultural marketing assists farmers in the process of selling their agricultural goods at higher rates (Ms. Kiruthiga, et al., 2015). 4) Significant organizations from the business sector are putting into practice great strategies for the digital marketing of agricultural goods (V. Nagendra., 2015).
Request PDF | On Dec 31, 2020, O. P. Singh and others published Agricultural Marketing in India Challenges and Opportunities | Find, read and cite all the research you need on ResearchGate
Agriculture and allied sectors are the primary sources of income for 70% of rural households in India, with 82% of this population belonging to small and marginal communities. India produces the most milk, pulses, and jute in the world, and is second in rice, wheat, sugarcane, groundnut, vegetables, fruit, and cotton.