consumer psychology nptel assignment

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Consumer Psychology

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Course list

Consumer Psychology

₹ 2,000.00

Prof. Naveen Kashyap IIT Guwahati

*Additional GST and optional Exam fee are applicable.

Description

Additional information, certification process, course details.

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Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

INTENDED AUDIENCE

About the instructor.

Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.

1. Join the course Learners may pay the applicable fees and enrol to a course on offer in the portal and get access to all of its contents including assignments. Validity of enrolment, which includes access to the videos and other learning material and attempting the assignments, will be mentioned on the course. Learner has to complete the assignments and get the minimum required marks to be eligible for the certification exam within this period.

COURSE ENROLMENT FEE: The Fee for Enrolment is Rs. 2000 + GST

2. Watch Videos+Submit Assignments After enrolling, learners can watch lectures and learn and follow it up with attempting/answering the assignments given.

3. Get qualified to register for exams A learner can earn a certificate in the self paced course only by appearing for the online remote proctored exam and to register for this, the learner should get minimum required marks in the assignments as given below:

CRITERIA TO GET A CERTIFICATE Assignment score = Score more than 50% in at least 6/8 assignments. Exam score = 50% of the proctored certification exam score out of 100 Only the e-certificate will be made available. Hard copies will not be dispatched.”

4. Register for exams The certification exam is conducted online with remote proctoring. Once a learner has become eligible to register for the certification exam, they can choose a slot convenient to them from what is available and pay the exam fee. Schedule of available slot dates/timings for these remote-proctored online examinations will be published and made available to the learners.

EXAM FEE: The remote proctoring exam is optional for a fee of Rs.1500 + GST. An additional fee of Rs.1500 will apply for a non-standard time slot.

5. Results and Certification After the exam, based on the certification criteria of the course, results will be declared and learners will be notified of the same. A link to download the e-certificate will be shared with learners who pass the certification exam.

CERTIFICATE TEMPLATE

BOOKS AND REFERENCES:

1. Henry Assael, Consumer Behavior and Marketing Action,  Cengage Learning

2. Jay Lindquist, Consumer Behavior,  Cengage Learning

3. Leon Schiffman, Consumer Behavior, Pearson Press

4. Zubin Sethna, Consumer Behaviour

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NPTEL: Exam Registration is open now for July 2023 courses!

Dear Candidate,

Here is a golden opportunity for those who had previously enrolled in this course during the July 2022 semester, but could not participate in the exams or were absent/did not pass the exam for this course. This course is being reoffered in July 2023 and we are giving you another chance to write the exam in September 2023 and obtain a certificate based on NPTEL norms. Do not let go of this unique opportunity to earn a certificate from the IITs/IISc.

IMPORTANT instructions for learners - Please read this carefully  

1. The exam date for this course: Sep 24, 2023

2. CLICK HERE to register for the exam.

Please fill the exam form using the same Enrolled email id & make fee payment via the form, as before.

3. Choose from the Cities where exam will be conducted: Exam Cities

4. You DO NOT have to re-enroll in the courses. 

5. You DO NOT have to resubmit Assignments OR participate in the non-proctored programming exams(if applicable) in the previous semester

6. If you do enroll in the July 2023 course, we will take the best average assignment scores/non-proctored programming exam(if applicable) score across the two semesters.

Please check once if you have >= 40/100  in average assignment score and also participated and satisfied the criteria in the non-proctored programming exams(if applicable) that were conducted in July 2022 to become eligible for the e-certificate, wherever applicable.

If not, please submit assignments again in the July 2023 course and also participate in the non-proctored programming exams(if applicable) to become eligible for the e-certificate.

We will not be having new assignments or unproctored exams(if applicable) in the previous semester's ( July 2022 ) course. 

RECOMMENDATION: If you want to take new assignments and an unproctored exam(if applicable) or brush up on your lessons for the exam, please enroll in the July 2023 course.

Click here to enroll in the current course, links are provided corresponding to the course name.

7. Exam fees: 

If you register for the exam and pay before Aug 14, 2023, 5:00 PM, Exam fees will be Rs. 1000/- per exam .

8. 50% fee waiver for the following categories: 

Students belonging to the SC/ST category: please select Yes for the SC/ST option and upload the correct Community certificate.

Students belonging to the PwD category with more than 40% disability: please select Yes for the option and upload the relevant Disability certificate. 

9. Last date for exam registration: Aug 18, 2023, 5:00 PM (Friday). 

10. Between Aug 14, 2023, 5:00 PM & Aug 18, 2023, 5:00 PM late fee will be applicable.

11. Mode of payment: Online payment - debit card/credit card/net banking/UPI. 

12. HALL TICKET: 

The hall ticket will be available for download tentatively by 2 weeks prior to the exam date. We will confirm the same through an announcement once it is published. 

13. FOR CANDIDATES WHO WOULD LIKE TO WRITE MORE THAN 1 COURSE EXAM:- you can add or delete courses and pay separately – till the date when the exam form closes. Same day of exam – you can write exams for 2 courses in the 2 sessions. Same exam center will be allocated for both the sessions. 

14. Data changes: 

Last date for data changes: Aug 18, 2023, 5:00 PM :  

We will charge an additional fee of Rs. 200 to make any changes related to name, DOB, photo, signature, SC/ST and PWD certificates after the last date of data changes.

The following 6 fields can be changed (until the form closes) ONLY when there are NO courses in the course cart. And you will be able to edit those fields only if you: - 

REMOVE unpaid courses from the cart And/or - CANCEL paid courses 

1. Do you come under the SC/ST category? * 

2. SC/ST Proof 

3. Are you a person with disabilities? * 

4. Are you a person with disabilities above 40%? 

5. Disabilities Proof 

6. What is your role? 

Note: Once you remove or cancel a course, you will be able to edit these fields immediately. 

But, for cancelled courses, refund of fees will be initiated only after 2 weeks. 

15. LAST DATE FOR CANCELLING EXAMS and getting a refund: Aug 18, 2023, 5:00 PM  

16. Click here to view Timeline and Guideline : Guideline

Domain Certification

Domain Certification helps learners to gain expertise in a specific Area/Domain. This can be helpful for learners who wish to work in a particular area as part of their job or research or for those appearing for some competitive exam or becoming job ready or specialising in an area of study.  

Every domain will comprise Core courses and Elective courses. Once a learner completes the requisite courses per the mentioned criteria, you will receive a Domain Certificate showcasing your scores and the domain of expertise. Kindly refer to the following link for the list of courses available under each domain: https://nptel.ac.in/domains

Outside India Candidates

Candidates who are residing outside India may also fill the exam form and pay the fees. Mode of exam and other details will be communicated to you separately.

Thanks & Regards, 

Thank you for learning with NPTEL!!

Dear Learner, Thank you for taking the course with NPTEL!! Hope you enjoyed the journey with us. The results for this course have been published and we are closing this course now.  You will still have access to the contents and assignments of this course, if you click on the course name from the " Mycourses " tab on swayam.gov.in. For any further queries please write to [email protected] . - Team NPTEL

Consumer Psychology : Result Published!!

Dear Candidate, The exam scores and E Certificates have been released for September 2022 Exam(s). Step 1 - Are the results of my courses released? Please check the Results published courses list in the below links.:- September 2022 Exam - Click here Step 2 - How to check Results? Please login to internalapp.nptel.ac.in/ . and check your exam results. Use the same login credentials as used to register to the exam. What's next? Please read the pass criteria carefully and check against what you have gotten. If you still have any issues, please report the same here. internalapp.nptel.ac.in/ . We will reply within a week. Last date to report queries: 3 days within publishing of scores. Note : Hard copies of certificates will not be dispatched. The duration shown in the certificate will be based on the timeline of offering of the course in 2022, irrespective of which Assignment score that will be considered. Thanks and Best wishes. NPTEL Team

Consumer Psychology : Final Feedback Form

Dear student, We are glad that you have attended the NPTEL online certification course. We hope you found the NPTEL Online course useful and have started using NPTEL extensively. In this regard, we would like to have feedback from you regarding our course and whether there are any improvements, you would like to suggest.   We are enclosing an online feedback form and would request you to spare some of your valuable time to input your observations. Your esteemed input will help us in serving you better. The link to give your feedback is: https://docs.google.com/forms/d/122TAXLcl4aMuLxGYCMfeOw0jtJtXRRXprKHEhFCUcIc/viewform We thank you for your valuable time and feedback. Thanks & Regards, -NPTEL Team

Consumer Psychology : Assignment 8 is live now!

Dear Learners,

The lecture videos for  Week 08  have been uploaded for the course “ Consumer Psychology ”

The lectures can be accessed using the following link:

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=56&lesson=57

The other lectures in this week are accessible from the navigation bar to the left. Please remember to login into the website to view contents (if you aren't logged in already).

Assignment 08  for  Week 08  is also released and can be accessed from the following link:

Assignment 8 :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=56&assessment=81

The assignment has to be submitted on or before   Wednesday, September 21,   23:59 IST.

We have also added the feedback form for this week, you may visit the below link and provide your feedback:

https://docs.google.com/forms/d/e/1FAIpQLSfkEIaJKGxwmIBSYxb8SyXAeoAZ0q0vRg3m6gWte4tQn4TfkA/viewform

Please use the discussion forums if you have any questions on this module.

Note: Please check the due date of the assignments in the announcement and assignment page if you see any mismatch write to us immediately.

Thanks and Regards - NPTEL Course Team

Exam Format - September 25, 2022

Dear Candidate, ****This is applicable only for the exam registered candidates**** Type of exam will be available in the list: Click Here You will have to appear at the allotted exam center and produce your Hall ticket and Government Photo Identification Card (Example: Driving License, Passport, PAN card, Voter ID, Aadhaar-ID with your Name, date of birth, photograph and signature) for verification and take the exam in person.  You can find the final allotted exam center details in the hall ticket. The hall ticket is yet to be released.  We will notify the same through email and SMS. Type of exam: Computer based exam (Please check in the above list corresponding to your course name) The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay-type answers, etc. Type of exam: Paper and pen Exam  (Please check in the above list corresponding to your course name) The questions will be on the computer. You will have to write your answers on sheets of paper and submit the answer sheets. Papers will be sent to the faculty for evaluation. On-Screen Calculator Demo Link: Kindly use the below link to get an idea of how the On-screen calculator will work during the exam. https://tcsion.com/ OnlineAssessment/ ScientificCalculator/ Calculator.html NOTE: Physical calculators are not allowed inside the exam hall. Thank you! -NPTEL Team

Consumer Psychology : Assignment 7 is live now!

The lecture videos for  Week 07  have been uploaded for the course “ Consumer Psychology ”

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=51&lesson=52

Assignment 07  for  Week 07  is also released and can be accessed from the following link:

Assignment 7 :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=51&assessment=80

The assignment has to be submitted on or before   Wednesday, September 14,   23:59 IST.

Consumer Psychology: Live interaction with Course Instructor!

Dear Students, You can interact LIVE with the Course Instructor  Prof. Naveen Kashyap , IIT Guwahati of the course – " Consumer Psychology ".   Date :  01/09/2022   Time : 4:15 PM - 5:15 PM Link to participate :   Click here Please follow the link below to post your questions that you may want  Prof. Naveen Kashyap  to answer during the live interaction session.: Click here  to post your question. You can also ask your doubts during the session through the chat window. We would also like to hear from you after the session. Request you to share your thoughts in the forum. Happy Learning! -NPTEL Team

Consumer Psychology : Assignment 6 is live now!

The lecture videos for  Week 06  have been uploaded for the course “ Consumer Psychology ”

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=45&lesson=46

Assignment 06  for  Week 06  is also released and can be accessed from the following link:

Assignment 6.1 :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=45&assessment=77 Assignment 6.2 :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=45&assessment=79

The assignment has to be submitted on or before   Wednesday, September 7,   23:59 IST.

Consumer Psychology : Assignment 5 is live now!

The lecture videos for  Week 05  have been uploaded for the course “ Consumer Psychology ”

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=38&lesson=39

Assignment 05  for  Week 05  is also released and can be accessed from the following link:

Assignment URL :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=38&assessment=76

The assignment has to be submitted on or before   Wednesday, August 31,   23:59 IST.

Consumer Psychology : Assignment 4 is live now!

The lecture videos for  Week 04  have been uploaded for the course “ Consumer Psychology ”

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=33&lesson=34

Assignment 04  for  Week 04  is also released and can be accessed from the following link:

Assignment URL :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=33&assessment=74

The assignment has to be submitted on or before   Wednesday, August 24,   23:59 IST.

Reminder: Consumer Psychology: regarding assignment submission

Dear learners, This is a gentle reminder regarding the submission of  Assignments 1 & 2 . The due date of assignments 1 & 2 are   August 10, 2022, 23:59 IST . If you have not submitted the assignments, please submit those before the due date. Please note that the due date will not be extended for the assignments. Happy Learning. -NPTEL Team

Consumer Psychology : Assignment 3 is live now!

The lecture videos for  Week 03  have been uploaded for the course “ Consumer Psychology ”

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=27&lesson=28

Assignment 03 for Week 03 is also released and can be accessed from the following link:

Assignment URL :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=27&assessment=73

The assignment has to be submitted on or before   Wednesday, August 17,   23:59 IST.

Dear Students, You can interact LIVE with the Course Instructor  Prof. Naveen Kashyap , IIT Guwahati of the course – " Consumer Psychology ".   Date : 11/08/2022   Time :  3 PM - 4 PM Link to participate : Click here Please follow the link below to post your questions that you may want  Prof. Naveen Kashyap  to answer during the live interaction session.: Click here  to post your question. You can also ask your doubts during the session through the chat window. We would also like to hear from you after the session. Request you to share your thoughts in the forum. Happy Learning! -NPTEL Team

Consumer Psychology: Assignment 2 is live now!

The lecture videos for  Week 02  have been uploaded for the course “ Consumer Psychology ”

URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=22&lesson=23

Assignment 02 for Week 02 is also released and can be accessed from the following link:

Assignment URL :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=22&assessment=72

The assignment has to be submitted on or before   Wednesday, August 10,   23:59 IST.

Consumer Psychology: Assignment 1 is live now!

The lecture videos for Week 01 have been uploaded for the course “ Consumer Psychology ”

URL :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=17&lesson=18

Assignment 01 for Week 01 is also released and can be accessed from the following link:

Assignment URL :  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=17&assessment=71

The assignment has to be submitted on or before Wednesday, August 10, 23:59 IST.

Consumer Psychology: Assignment 0 is live now!

Dear Learners, We welcome you all to this course: Assignment 0(Mock Assignment) has been released. Kindly note that marks obtained in this assignment will not be considered for the final assessment. You can find the assignment in the link below: Assignments URL:  https://onlinecourses.nptel.ac.in/noc22_hs124/unit?unit=16&assessment=70 Please use the discussion forum if you have any queries. Happy Learning!! Regards Team NPTEL

NPTEL: Exam Registration is open now for July 2022 courses!

Dear Learner, 

Here is the much-awaited announcement on registering for the July 2022 NPTEL course certification exam. 

1. The registration for the certification exam is open only to those learners who have enrolled in the course. 

2. If you want to register for the exam for this course, login here using the same email id which you had used to enroll to the course in Swayam portal. Please note that Assignments submitted through the exam registered email id ALONE will be taken into consideration towards final consolidated score & certification. 

3 . Date of exam: Sep 25, 2022

CLICK HERE to register for the exam. 

Choose from the Cities where exam will be conducted: Exam Cities  

4. Exam fees: 

If you register for the exam and pay before Aug 15, 2022, 10:00 AM, Exam fees will be Rs. 1000/- per exam . 

If you register for exam before Aug 15, 2022, 10:00 AM and have not paid or if you register between Aug 15, 2022, 10:00 AM & Aug 19, 2022, 10:00 AM, Exam fees will be Rs. 1500/- per exam

5. 50% fee waiver for the following categories: 

6. Last date for exam registration: Aug 19, 2022, 10:00 AM (Friday). 

7. Mode of payment: Online payment - debit card/credit card/net banking/UPI. 

8. HALL TICKET: 

The hall ticket will be available for download tentatively by 2 weeks prior to the exam date . We will confirm the same through an announcement once it is published. 

9. FOR CANDIDATES WHO WOULD LIKE TO WRITE MORE THAN 1 COURSE EXAM:- you can add or delete courses and pay separately – till the date when the exam form closes. Same day of exam – you can write exams for 2 courses in the 2 sessions. Same exam center will be allocated for both the sessions. 

10. Data changes: 

Last date for data changes: Aug 19, 2022, 10:00 AM :  

All the fields in the Exam form except for the following ones can be changed until the form closes. 

The following 6 fields can be changed ONLY when there are NO courses in the course cart. And you will be able to edit the following fields only if you: - 

6. What is your role ? 

11. LAST DATE FOR CANCELLING EXAMS and getting a refund: Aug 19, 2022, 10:00 AM  

12. Click here to view Timeline and Guideline : Guideline

Every domain will comprise Core courses and Elective courses. Once a learner completes the requisite courses per the mentioned criteria, you will receive a Domain Certificate showcasing your scores and the domain of expertise. Kindly refer to the following link for the list of courses available under each domain:  https://nptel.ac.in/domains

Consumer Psychology: Welcome to NPTEL Online Course - July 2022!!

• Every week, about 2.5 to 4 hours of videos containing content by the Course instructor will be released along with an assignment based on this. Please watch the lectures, follow the course regularly and submit all assessments and assignments before the due date. Your regular participation is vital for learning and doing well in the course. This will be done week on week through the duration of the course.
• Please do the assignments yourself and even if you take help, kindly try to learn from it. These assignments will help you prepare for the final exams. Plagiarism and violating the Honor Code will be taken very seriously if detected during the submission of assignments.
• The announcement group - will only have messages from course instructors and teaching assistants - regarding the lessons, assignments, exam registration, hall tickets, etc.
• The discussion forum (Ask a question tab on the portal) - is for everyone to ask questions and interact. Anyone who knows the answers can reply to anyone's post and the course instructor/TA will also respond to your queries.
• Please make maximum use of this feature as this will help you learn much better.
• If you have any questions regarding the exam, registration, hall tickets, results, queries related to the technical content in the lectures, any doubts in the assignments, etc can be posted in the forum section
• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
• The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
• Date and Time of Exams: September 25, 2022 Morning session 9am to 12 noon; Afternoon Session 2 pm to 5 pm.
• Registration URL: Announcements will be made when the registration form is open for registrations.
• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.
• Once again, thanks for your interest in our online courses and certification. Happy learning.

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Consumer Behaviour Week 3 Solutions NPTEL 2023

This set of MCQ(multiple choice questions) focuses on the Consumer Behaviour Week 3 Solutions NPTEL 2023 .

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

Course layout

Answers COMING SOON! Kindly Wait!

Week 1: Assignment answers Week 2: Assignment answers Week 3: Assignment answers Week 4: Assignment answers Week 5: Assignment answers Week 6: Assignment answers Week 7: Assignment answers Week 8: Assignment answers Week 9: Assignment answers Week 10: Assignment answers Week 11: Assignment answers Week 12: Assignment answers

NOTE:  You can check your answer immediately by clicking show answer button. Consumer Behaviour Week 3 Solutions NPTEL 2023 Assignment Solution” contains 10 questions.

Now, start attempting the quiz.

Q1. ______________ is defined by Schiffman (2008) as the unique dynamic organization of physical and psychological characteristics of a person, which influence his/her behaviour and responses to the social and physical environment.

a. Consumer Behavior  b. Personality  c. Self-Concept  d. None of the above

Q2. ______________ customers think that product possession is necessary for well-being and satisfaction in life.

 a. Materialistic  b. Ethnocentric  c. Geocentric  d. None of the above

Q3. ______________ customers are likely to be innovative customers with an inner value system.

 a. Inner Directed  b. Outer Directed  c. Lower Directed  d. Upper Directed

Q4. According to Carl G. Jung’s theory of psychological types [Jung, 1971], people can be characterized in a bipolar way by their preference of general attitude in the following way:

 a. Extraverted (E) vs. Introverted (I)  b. Sensing (S) vs. Intuition (N)  c. Thinking (T) vs. Feeling (F)  d. All of the above

Q5. Which form of cognitive learning encompasses the association between two or more concepts in the absence of conditioning’

 a. Iconic Rote Learning  b. Vicarious Learning  c. Reasoning  d. None of the above

Q6. _____________ is the facet of personality that holds all of our internalized moral standards and ideals that we obtain from both genetic background and society—our conventional sense of morality.

 a. Super Ego  b. Self-concept  c. Id  d. None of the above

Q7. Which of the following options represent ‘affective stage’ of Innovation-Adoption Model?

a. Interest → Desire b. Interest → Evaluation  c. Attitude → Intention  d. Liking → Preference

Q8. Which among the following options represent three stages of meaning-transfer model?

a. Dichter’s Psychology

a. Meaning Acquisition → Endorsement → Consumption  b. Solution Finding → Influencing → Distribution  c. Problem Recognition → Information Acquisition → Production  d. None of the above

Q9. ________________ is the process by which individuals acquire the purchase and consumption knowledge, and experience and form a predisposition which they apply to future-directed behavior.

a. Consumer Involvement  b. Consumer Learning  c. Consumer Journey  d. None of the above

Q10. What are the different types of learned behaviour?

 a. Physical Behaviour  b. Symbolic Learning  c. Affective Learning  d. All of the above

<< Previous-Consumer Behaviour Week 2 Assignment Solutions

>> Next-Consumer Behaviour Week 4 Assignment Solutions

For discussion about any question, join the below comment section. And get the solution of your query. Also, try to share your thoughts about the topics covered in this particular quiz.

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Consumer Psychology at IIT Guwahati (IITG)

Learn about the various psychological factors that influence consumers to enter the market, purchase products and services in this course.

Quick Facts

Course overview.

This massive online open course on ‘Consumer Psychology’ is a study of the determinants and influencing aspects that lead consumers into buying certain products or goods from the markets. It is a discussion of psychological reasons that persuade a consumer into the market and an analysis of the  consumer behavior  and actions. This online certification course is provided by the education platform  Swayam in association with the National Programme on Technology Enhanced Learning (NPTEL). 

This is an undergraduate level program that is categorized into  humanities and social sciences with  psychology are conducted for eight weeks through the online platform. The course curriculum is delivered through videos, online resources, books, and references. 

The ‘Consumer Psychology’ online certification program equips students with the E-certificate and credit points after completing the course of study in this All India Council for Technical Education(AICTE) approved program. This training is conducted by Prof. Naveen Kashyap, an associate professor of Psychology from the  Indian Institute of Technology Guwahati .

The Highlights

• Online mode
• Eight weeks
• Expert guidance
• IIT faculty
• Course certificate
• Credit points

Programme Offerings

Courses and certificate fees.

The ‘Consumer Psychology’ certification fee is not required as Swayam is a free online learning portal but for the certification exam, students are supposed to register and pay the fee to write the exam.

Consumer Psychology fee structure

Eligibility Criteria

Certificate qualifying details

The students of the ‘Consumer Psychology’ certification by Swayam will receive the E-Certificate after finishing the program, assessments, and final exam fulfilling the eligibility standards.

What you will learn

The ‘Consumer Psychology’ certification syllabus enables students to gain expertise in the knowledge of psychological aspects that impact individuals into purchasing products. This course enables students to develop their understanding of customer behavior and factors that influence consumer  decision-making . The learners will study the attributes of learning, motivation, participation, attitude,  communication , and perception that affect the process of making decisions.

Who it is for

The ‘Consumer Psychology’ online certification course is organized for undergraduate and postgraduate level students, graduates, and for those who are  research associates pursuing their Ph.D. as it provides a comprehensive understanding of the psychological concepts behind consumer behavior.

Admission Details

The admission process for the ‘Consumer Psychology’ certification is done by registering for the course online through the website,

Step 1: Go to the course page using the link below,

https://onlinecourses.nptel.ac.in/noc21_hs64/preview

Step 2: Find the ‘Register/Sign-In’ link.

Step 3: Fill in the details on the registration form.

Step 4: Complete the registration and join the course.

Application Details

The registration form for the ‘Consumer Psychology’ online certification has to be filled with the Swayam account details if already registered in Swayam or can sign in using the Microsoft, Google, or Facebook account IDs.

The Syllabus

Evaluation process.

The candidates of this free online course are required to write the end-term proctored exam by registering for it through the online portal. The exam is conducted at a select exam center and the students are required to pass with a minimum score of 30/75 to get 75% which is considered for the certificate.

Instructors

Iit guwahati (iitg) frequently asked questions (faq's).

Yes, you will get an E-Certificate after completing the course of study with the assessments and certification exam.

It will take eight weeks to complete the course.

No, the course is held online through video lectures and assessments.

There are no prerequisites required for this course.

This course is provided by Swayam and NPTEL.

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