business plan infographic example

40+ Business Infographic Templates and Ideas to Try in 2021

Business | Marketing | Nonprofits

By kai tomboc - january 13, 2021.

Companies of all sizes always have to think a step ahead.

In 2021, you’re probably looking for ways to give your brand the extra edge.

Investing in new content formats like business infographics is one of the worthwhile ways to push your business forward in the new year.

The untapped power of business infographics

People digest visual information better than plain text .

Researchers at the Pennsylvania School of Medicine found out that the human retina is capable of transmitting visual information at around 10 million bits per second , that’s around the same rate as your Ethernet connection.

What does this mean for businesses?

Visualizing information helps your audience quickly understand how your products or services can benefit them. In short, you get your point across faster.

When you use text alone in your business communications and content, odds are the full impact of your information will not be absorbed. You need a medium that combines high-quality photos, premium fonts, and eye-catching icons to ensure that your message is loud and clear. Show, don’t tell.

Whether it’s training new employees with complex written manuals or showcasing a specific product to prospects and investors, business infographics empower you to communicate data clearly.

So you don’t have the time to make infographics from scratch?

You can get started with business infographic templates.

All it takes is a few clicks to customise Easelly’s business infographic templates , download them in your preferred format, and you’re good to go! Our collection includes B2B infographics, startup visuals, and small business infographics.

Keep scrolling for high-quality, customizable business infographic templates and ideas.

Business plan infographic templates

Don’t start a business without a plan. Customize these business plan infographic templates and get started on solid footing. The second template lists down 50 microstartup ideas you can try if you’d like to take the entrepreneur route.

Bonus video : How to Highlight Your Company’s Vision with Infographics

Persona infographic template

Get to know your customers better with this persona infographic template.

Cloud marketing infographic template

Cloud marketing covers all of your business’ online marketing efforts. Get an overview of your cloud marketing strategy with this infographic template.

Online sales infographic templates

Turn your retail shop into an online store! Use the following infographic templates to educate your employees on how to boost online sales.

Marketing infographic templates

Once you launch your business, your next goal is to promote it for brand awareness. You can use infographics on Instagram or create a series of infographics for content marketing campaigns.

Whether you are selling in person or online, developing a marketing strategy can help you narrow down the right tactics for your brand. Use the marketing infographic templates below as you formulate your plan.

Veterinary practice infographic templates

Many single-issue topics in veterinary medicine can benefit from infographics — from highlighting your services to sharing cat flu facts.

Hotel infographic templates

If you’re in the hospitality industry, make a good impression on your would-be clients and customers with this hotel infographic template.

Business travel infographic template

Travel agencies can benefit from infographic creation and promotion. Inform and help business travelers in various stages of their travel planning with this infographic template.

CBD product infographic template

If you’re selling CBD products, educating your customers with this CBD infographic is an excellent opportunity to market your products without being too salesy.

Car dealership infographic template

Drive your car sales by adding more educational infographics (like the template below!) to your marketing efforts. Adding your logo and changing the color scheme can also help boost brand awareness.

Business checklist infographic templates

A checklist can transform your business and make your life less overwhelming. Get started with this simple checklist infographic template.

SEO infographic templates

Help Google and other search engines find your website content. These SEO infographic templates are excellent guidelines to start with.

Virtual reality infographic templates

Researchers predict that technology-mediated human communications will evolve from today’s smartphones to XR (extended reality) technologies, including virtual reality and mixed reality. These XR platforms are ideal for businesses who want to have an in-depth understanding of consumer habits and behavior.

Cleaning service infographic template

Finding clients if you’re a cleaning service business can be challenging if you’re in a small city or town. Get ahead of the competition by going visual with infographics.

Real estate infographic templates

Real estate marketing starts with providing educational content and value to would-be home buyers. The infographic templates below are a great addition to your content assets.

Business finance infographic templates

Business finance, in a nutshell, is all about managing your company’s money. Share the ins and outs of your company’s financial status through customizable financial infographic templates.

Annual report infographic template

Show your creative side with annual reports in infographic format.

Business brochure template

Many businesses overlook brochures because online marketing has taken over. Stand out from the competition and go old school with this brochure infographic template.

Yoga studio infographic template

Promote your yoga studio or online yoga course with yoga infographics.

Test preparation infographic template

Are you a test preparation company looking to get more clients? Highlight your services and company certifications in an infographic.

Logistics infographic template

Understand how big data can impact the logistics industry in the infographic below. You can also use this template for other sectors!

Getting started with your own business infographic

Making business infographics from scratch has never been easier with Easelly. Now that you’re armed with templates and ideas to get started, your next step is to learn the ins and outs of infographic creation (despite zero design experience!).

Head on over to our infographic tutorials on YouTube or bookmark this step-by-step guide to making infographics .

More to learn from the blog…

The complete infographic checklist for your next easelly infographic.

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Business Plan Infographic: What, Why & How

What is a Business Plan Infographic?

Do business plan infographics work, benefits of creating business plan infographics, how can i make my own business plan infographics, reasons to choose a traditional business plan format instead, common sense rules when creating a business plan infographic.

• Other Helpful Business Plan Articles & Template

  A business plan infographic can be used by companies who want to convey important and/or complex information in their business plans as concisely as possible.

In fact, infographics have been found to improve the readability of your business plan , which means that your business plan will be better comprehended and create a better first impression on the reader.  

A business plan infographic is a visual representation of any concept discussed in your business plan. It could explain your business model, your growth strategy, your business goals, your future projections, etc.  

Yes. Statistically, they are very effective at communicating business plans and goals to investors, partners, or other constituents. The only difference is that business plan infographics require less time for the reader to digest your information. This makes it more likely that you’ll get their attention long enough to convince them to accept your business proposal (e.g., to fund you, partner with you, etc.).  

• More visually appealing than traditional, all-text business plans
• Easily conveys all necessary information without needing too much additional explanations or other clarifications
• Even if you have a lean business plan , an infographic presents information quickly and clearly
• Increases the chances that your business plan will be read and understood by a wider audience
• Easily shareable on social media sites to increase your business exposure

If you’re looking for a business plan infographic template, look online and download the sample templates you can find. Search for Google Slides or PowerPoint templates so you can easily customize the template to suit your company and presentation needs. If the template doesn’t include the graphics or elements that you want, you can easily find other charts, fonts, and other online assets to use when you edit the template. There are many business plan infographic templates available to help you get started, but be sure you choose the template that helps you present confidently and stand out from the other businesses in your industry.

Read more about our other common-sense recommendations when constructing a business plan infographic later on in this article.  

Business plan infographics aren’t required to be effective in your pitch to investors, and investors typically want to see the financial projections which may be difficult to read on an image.

Business plan infographics are usually designed to be visually appealing rather than informative. For example, if your business is a tech firm that encourages users to create their own content on the platform, an infographic might demonstrate how many people have already engaged with your product by using data visualizations of user-engagement statistics.

Business planning templates provide more flexibility so you can meet specific needs for different types of investors and pitches or focus more on addressing business questions through text instead of graphics.

Traditional text-based business plan methods are tried and true! If your investors are old-school, using the traditional template will ultimately save you time.

If you choose not to go the traditional route, then at least follow some common sense rules when it comes to business plan infographics.  

Alt Image Text: use common sense when choosing elements, icons and other features

A business plan infographic can help you get your thoughts in order and make them more visual, but if you’re not careful, they can also be a major distraction from the important stuff. Check out these common-sense rules to guide your creation.

Avoid business buzzwords  

Business jargon often gets overused in business plans. Examples include: “increase business,” “leverage business relationships” and so on. They don’t mean much to your audience, because they’re too generic.

Make it relevant

A business infographic is a great way to visually share information, but it’s only as good as the data you’re sharing. Don’t just throw a business infographic together for the sake of it – make sure that business data is valuable and relevant to your business plan.

Less is more

Do not overcomplicate the graphic by adding too much text or information unless it’s absolutely necessary. Less is more in most cases when creating a business plan infographic, so keep it simple.

Be clear and concise

It’s important to be clear and concise when writing any business communication, but even more so with your business plan infographic. If it takes you too long for people to understand what you’re trying to say through an image, then they may give up before they get there or come away confused about your main point(s).

Use your brand’s colors

When designing business plan infographics, you want your branding colors to be visible throughout. While this is not always possible, it does provide a consistent look and feel to the infographic.

Get the help you need

If business planning is not your strong suit, then it’s likely that creating business plan infographics isn’t either. It’s okay to admit it and reach out for help! There are business infographic templates available that you can customize, but if all else fails, hire someone to help you.

Make it easy to share

If your business plan infographic is really good and worth sharing, then incentivize people to do so by making it easy to share. Add text or QR codes that let people easily copy the link and post it on their business blog, business social media profiles, or business newsletter.  

Business plan infographics can be a great way to show business data in an interesting and easy-to-read format, but be sure you understand the needs of your intended reader.

Business plan infographics are not as good as a traditional business plan when it comes to showing financial projections or other necessary information that potential investors typically want to see. When you need to show more about your business, we recommend using Growthink’s Ultimate Business Plan Template to make it quick and easy for you to complete your business plan for your specific needs and goals with different types of investors.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

Piktochart Templates Infographics / Business Infographics

Business Infographic Templates

Create eye-catching graphics for your company with our free, editable business infographic templates.

Transform raw data into captivating visual stories with Piktochart’s business infographic templates. Are you a marketing manager drowning in spreadsheets? A startup founder struggling to communicate your vision? Our templates are your lifeline in the sea of information overload.

Say goodbye to design paralysis and hello to stunning visuals. Our intuitive drag-and-drop interface empowers you to create professional-grade infographics in minutes, not hours. From sleek sales reports to engaging SWOT analyses, our diverse template library covers every aspect of your business narrative.

But these aren’t just pretty pictures. Each business infographic template is a strategic tool, designed to boost engagement and drive decision-making. Watch as complex data morphs into clear insights, captivating your audience and inspiring action. Whether you’re presenting to the board or sharing on social media, Piktochart turns your business story into a visual masterpiece. Ready to revolutionize your communication? Your next great infographic is just a click away.

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21 Infographic Examples to Get Design Inspiration From in 2024

Infographics offer a visually appealing and easily understandable format for communicating intricate ideas, statistics, or processes. Here are 21 infographic examples to inspire you.

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Humans are incredibly visually oriented, and information presented visually will be more digestible and likely to be remembered. Infographics help you do just that! 

In fact, according to Google Trends, the search terms “infographic” and “infographics” have seen a multifold rise in interest worldwide.

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21 infographic examples (with categories!)

One of the most popular types of infographics is blog-to-image infographics. These are extremely popular with content marketers who convert their blog posts into an easy-to-read infographic and post them on social media platforms like Pinterest, LinkedIn, and Instagram.

A great content hack to boost your website/business traffic. 

However, you must know what type of infographic to use, as not all information is the same. There’s a type to explain a DIY process step by step, another type to present a timeline of events or tell a story , another one for showing comparison, and more such types.

Let’s explore the most popular infographic examples that can inspire you to create content-led designs for social media, business presentations, websites, and more.

1. Data-driven/statistical infographics

Choosing a specific topic is one of the essentials when creating infographics. Due to this, a lot of detailed data, such as statistics and metrics, need to be included in the infographic, but in an eye-catching way. 

The example below is a great representation of this. It’s jam-packed with information, yet it doesn’t look overwhelming, thanks to clever infographic design . It presents the data collected in a survey regarding file loss and backup. 

However, rather than being overly clinical and minimalistic, it keeps the readers’ attention with illustrations and visual data representations.

The next infographic shows real estate sales trends over a 10-year period. It includes data about the years with the most and least real estate sales and the top and bottom counties in sales.

But if you don’t want to show the data progression over a long period of time, then this infographic is a good example. This infographic can be an awesome tool for companies that want to identify their shortcomings and increase their performance.

Such great infographics simplify complex statistical information and make the information easy to digest and remember.

If you are creating one, follow our guide on tips to present data using infographics. 

2. Timeline infographics

Timeline infographics showcase a chronological sequence of events, illustrating the progression of time. They are commonly used to present historical timelines, project milestones, or the development of a specific topic over time.

A well-organized business plan is crucial in pitch decks and presentations. This template empowers business professionals to craft visually engaging plans suitable for diverse audiences.

If you are an expert content marketer who helps novice marketers create a website or launch an online store, a step-by-step timeline infographic can help your students grasp the entire process at a glance.

Furthermore, you can use this template for other purposes, such as describing product launch stages, creating marketing strategies , describing various processes, and more.

You can also use a colorful timeline infographic to present the milestones you or your business achieved in a particular year. In any infographic guide, contrasting colors are always suggested rather than a monochromatic theme when designing a timeline infographic.

If you don’t want to use bold colors, I suggest illustrations/icons and colorful shapes - one of the visual design basics for marketers . This can make your infographic stand out and help your audience quickly understand the point.

3. Comparison infographic

Comparison infographics highlight the similarities and differences between two or more items, concepts, or options. They often present information side-by-side, aiding decision-making and providing a quick overview of key distinctions.

Comparison infographics are not just for business and marketing purposes. They can also be used to spread awareness and information. 

Look at this infographic example, which simplifies the difference between COVID and flu in a simple, illustrative manner. Great visual communication like this draws attention and communicates your message quickly! 

Comparison infographics can be used in almost any field, which makes them incredibly versatile and popular.

4. Process infographics

Process infographics break down intricate procedures or workflows into step-by-step visual representations. Clear graphics and concise text help the audience understand and follow complex processes more easily.

How do you showcase complex information so that it’s visually striking and easy to understand for everyone? 

Leave that up to Apple. Each release of a new product means a new page to drool over, resulting in a website filled with interactive infographics that help visitors experience products better.

Even today, when both have reached new heights, many people still confuse marketing and advertising . Using layout and color, this simple infographic perfectly represents how far-reaching and over-encompassing marketing is compared to advertising.

Carlite , a car rental service based in Singapore, has this wonderful infographic on its website that shows its customers how to handle situations in case of an accident. The process is broken down into five simple steps and illustrated so people can understand it better.

5. Social media infographics

Social media infographics visually convey insights on platforms, trends, and strategies. They cover user statistics, emerging trends, content strategies, hashtag usage, advertising insights, and user engagement metrics. 

Additionally, infographics may focus on social media calendar creation, influencer marketing, crisis management, and analytics tools, offering a concise and engaging way to stay informed in the dynamic realm of social media.

Social media infographics can visually present data on effective strategies for boosting traffic. They can showcase content types that drive engagement, optimal posting times, the impact of visuals, hashtag usage, and the importance of call-to-action elements. 

Additionally, infographics can highlight successful case studies, share tips for leveraging user-generated content, and provide insights into the role of influencers in increasing social media traffic. 

This visual format helps businesses and marketers quickly grasp actionable steps to enhance their social media presence and drive traffic to their platforms.

You can also do a social media poll or a detailed study and display the survey results in an infographic. Many established digital marketing companies like Semrush, Ahrefs, and Hubspot do this for their Instagram content and even on LinkedIn.

6. Geographical infographics

Geographical infographics use maps and visual elements to represent spatial data, distribution patterns, or regional trends. They are valuable for conveying information related to geography, demographics, or location-specific data.

The best advice to remember with map infographics is that less is more. Since they inevitably present at least two sets of information (location and something else), they can quickly become overwhelming.

This is an infographic we've created to show the different hourly rates of graphic designers worldwide. A graphic designer in England probably doesn't have the same rates as one in Spain. However, the purpose of this infographic was to give ballpark figures and present the vast differences in hourly rates for freelance designers .

You can add various data points to make your geographical infographic even more alluring. For example, you could create an infographic that tells you about different factors that affect the tourism industry of Japan. 

7. How-to or instructional infographics

When designing a how-to infographic, laying out the design matters a lot.  While a horizontal format is common, a vertical layout can be equally effective. The key lies in organizing information into coherent groups, ensuring a seamless process flow for viewers. 

We created an infographic on how to start a SaaS business, and the infographic highlights essential steps, emphasizing the importance of a well-structured layout for effective communication.

You can also outline procedures for completing certain projects or jobs using instructional infographics. This versatile design can be a valuable addition to brochures or pamphlets.

Instead of going with different colors, you can use a monochromatic theme to keep the information subtle and stand out.

How to get ideas for infographics?

Infographics can be made for almost any topic and websites that use them to convey a great amount of information in a limited amount of space. They are a staple for curated and well-thought-out web design and can be used for almost any website.

Here are a few ways to find infographic ideas that are relevant and useful to your intended audience.

• Pick a single important issue to your brand. For example, a sustainable clothing brand should focus on statistics like water consumption and responsible farming practices.
• Look at your own data. Find out who uses your product/service and why. This is also useful in reaching new potential customers.
• Instruct your customers on how to use your product/service. How-to infographics are a great way to boost engagement and help people connect with your brand.
• Give an overview of your performance or impact , such as an end-of-year review. This will help you identify the strengths and weaknesses of your product/service and give potential customers a better insight into your company.

What the main idea of an infographic is depends on the service or product you’re offering. Make sure you find relevant information to include in your infographic. The best way to ensure this is to research your product or service and the competition thoroughly.

With so much information, deciding which pieces to include can be overwhelming. However, a good rule of thumb is to focus on statistics.

One of the best ways to get inspiration for your infographics is to peruse the existing material. Pay heed to current industry trends and the latest news.

Final thoughts

We live in an increasingly digital world where everyone competes for attention. Infographics are excellent partners in web design since they can convey information quickly and clearly.

The diversity of the nine infographic examples listed shows endless possibilities. Remember that you don’t have to pull out all the stops and completely transform your web design. 

You can also start smaller by adding one infographic to your next blog article. Or by designing this year’s review into an infographic. If you hadn’t considered infographic-driven web design, these examples of infographics hopefully planted a seed.

If you need custom infographics quickly, ManyPixels can help you!

For a flat monthly fee, you can get premium graphic design within 48 hours. The best part? There are no extra charges for revisions.

So, what are you waiting for? Schedule a demo call with us and get started with high-quality illustrations.

Rohit is a novelist (not a NY Times Bestseller!), an avid reader, a passionate content writer, and does YouTube on the side as a hobby! When he is not researching and writing content, he loves to read books and watch movies, TV shows, and anime.

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How to Plan, Create, and Promote Your Infographics [Infographic]

Updated: February 01, 2017

Published: July 21, 2015

It's no secret that infographics serve as an interesting way to serve up information in a visually appealing way. But for those of us that lack design skills, the creation process can seem a little intimidating. 

Where do you start? What data should be represented? Which colors work best? How should it be formatted?

The good news is, you're not alone in this. The better news is, creating beautiful infographics and using them in your inbound marketing strategy is actually easier than you think.

To walk you through it, HubSpot and Venngage ,  a free infographic maker , have paired up to bring you this free ebook on How to Create & Use Beautiful Infographics in Your Marketing.

• How to create an infographic
• Data-backed strategies for infographic promotion

Ready to get started? Click here to download the free ebook.

And for a preview of what you can expect to learn, check out this awesome infographic ... on creating awesome infographics:

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Business Plan Template

Used 10,558 times

Reviewed by Yauhen Zaremba

This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business idea.

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Business Plan

1. executive summary.

The Executive Summary is where you explain the general idea behind your company; it’s where you give the reader (most likely an investor, or someone else you need on board) a clear indication of why you’ve sent this Business Plan to them. This is a souped-up “elevator pitch,” a couple of pages that summarizes what your business is all about.

Note that, while the entire Business Plan should be well-written, this section must really demonstrate excellent composition and grammar. This is the first part of your Business Plan that anyone will read, so it’s important that it really “sing.”

The header section of the Executive Summary can benefit from flexible treatment, as well. You can use a company logo, or any other design you’d like, but you want to be sure you include the name of your business, right at the start of the Business Plan.

In the Business Plan section, you will want to get the reader’s attention by letting them know what you do. Try to answer some (or all) of the following questions:

• What products or services do you offer?
• What sector do you operate within?
• Who is your target audience?
• What is the future outlook of the marketplace?
• What makes your offer unique?
• Who’s the boss?
• Why did your company start?

The Executive Summary is the place to succinctly describe your business. It’s also appropriate to address why you’ve created your proposal, answering questions like these, briefly, in addition to those above:

• Do you need investment?
• How much money do you need?
• What is the money to be used for?
• How will your business become profitable?
• What’s in it for the recipient?

The last question is perhaps the most important. Already, only having read as far into your business plan as the Executive Summary, your reader is wondering “what’s in it for me?” And your challenge is to offer them a preview (remember this is a “summary”) of the benefits of accepting your business plan, while not giving away the whole story.

2. Business Description

This next section gives all the must-have details about your business. Here you are looking to answer questions like “when did you start?”; “Why?”; “By whom?”

This is the place for your “origin story.” This section should be just as well-written as the Executive Summary, of course. What is your interest in the market? How’d you get to this point?

As you can tell, the Business Description section amounts to backstory – and that’s essential to any Business Plan.

This is where you tell them where you’re coming from, before you get to “why” you’re in need of an investment, in a nutshell.

3. Mission Statement

The Mission Statement section of your Business Plan expands on some of what you talked about in the Executive Summary.

Here are the major points you will want to make in the Mission Statement.

Explain the end-result you seek from the business venture. Connect it to your customers and readers, in turn.

B) Objectives

Explain the steps you will take to reach your goal. Be specific; demonstrate that you have a good idea of what it will realistically take to achieve your goals.

C) Customers

Your target audience has to be well-defined. Here you need to explain exactly who your customer is. You should define your customer as specifically as possible. Is your customer the 18-24 year old customer base? How about the 18 -24 year old music consumers, as an example? Describe them to the finest level of detail possible.

D) Industry

Why is your niche attractive? Is your industry growing? Will you shake it up with your offer? Are you a disruptor? Explain thoroughly in this section.

E) Strengths

Here you want to outline what makes your company special. Answer why your business is different from the rest of the competition. Who’s on your team? The best tip we’ve got is: investors love a top-notch team.

F) Status of Ownership

Here you want to tell your prospective investors the legal status of your company. Is it a limited liability company (LLC)? Is it a sole proprietorship, or partnership? Whatever the case may be, you’ll want to explain it to your prospect.

4. Products and Services

This section is extremely important to a successful Business Plan. This is where you describe what it is that you have to offer the world.

Be sure to include:

• Detailed descriptions of your Products and/or Services. Feel free to include pictures, as you deem appropriate. Don’t forget to add the pricing and/or fees.
• Next, you’ll want to spend some time extolling the features and benefits of your products and/or services. Break it down. Remember that customers love benefits, and prospective investors want to know that you understand those benefits.

The Products/Services you offer are the core of your business. You really can’t afford to omit anything relevant here. Your prospective investor will surely want to know what you have to offer, and they’ll want to know enough about those things to be able to believe in them.

5. Marketing Plan

The Marketing Plan is one of the most essential parts of your Business Plan; marketing is the thing that brings your business to its audience.

The first thing to do in the Marketing Plan section is to prove that you know your target audience. Put the research, market analyses, and industry knowledge that you possess to work in this section. You are illustrating to your recipient that you know your audience better than anyone, and that makes yours the ideal business to serve the audience.

This section can be broken into six distinct parts, as follows:

• Clearly define and explain your target audience
• Briefly describe your competition – particularly what makes you better at what you do than them
• Detail your niche. What particular area of your industry to you fit? Where do you squeeze in, in light of the innovation?
• List your distribution channels.
• Describe how you will promote the business. What media outlets will you use for advertisement? How much is your marketing budget? Your prospective investor will surely want to know.
• State your image or message. How will you present your business to the public? Tell your reader how your customers will see your business.

The Marketing Plan is essential. Make sure you give it plenty of attention, in your Business Plan.

6. Operations Plan

This section of your Business Plan should detail your day-to-day operation. This is important; your prospective investors want to know that you’ve given some thought to the daily operation of your business.

Here, you’ll want to describe the various resources, personnel, and real estate involved in the execution of your business activities.

Here are some of the things you will want to include in the Operations Plan section:

Location-- for either service or product, where do you work out of? (Be specific, with dimensions, cost of utilities etc.)

Transportation-- how do you get your product to your clients? third-party store? Legal requirements -- Do you need permits? licenses? etc. What are the regulations you follow? Work with unions? etc.

Personnel-- Describe the type of positions you already have, plus what you may need to expand on.

Inventory-- Do you keep things in stock? Where? How much does that cost? What is the value of it? Providers/Suppliers -- Who do you lease work out to? List names, addresses, websites.

Timing for Accounts Receivable/Accounts Payable-- Investors want to know about anything that could keep them from making a quick profit.

7. Management Organization

In this section, detail the management structure inside your organization. Your prospective investors will be keen to know who’s calling the shots and to whom at your business.

Here are the things you will want to make sure you list here:

• Board of Directors
• Accountants
• Consultants

Remember, you don’t have to list everyone, down to the janitors, but you do want to be thorough in this section. Let your prospect know that you’re not just winging it, and that you have a team in place.

8. Financial Plan

The Financial Plan is one of the most important, if not the absolute most important, parts of your Business Plan. This is a section that your reader will be eyeing closely, and they will expect you to have put a lot of love into this one, too.

Begin this section by telling the prospective investor about the funding you’ve received so far. Where has it come from? How much does it total? Be forthcoming about your capital and its sources, first and foremost.

This section is also the place where you plan your Profit and Loss (P&L) for at least the next 12 months. This spreadsheet can be used in connection to the cash flow spreadsheet. If your business plans to run a loss for the first year (or two, or three), you should clarify this point in this section, and add a model profitable year for good measure. Just be sure to explain that your Business Plan doesn’t always project a loss.

Cash Flow Spreadsheet Example

Cell and section names:.

CashReceivedB, Expenditures, etc are the names of the sections. To name the cell of section of cells - highlight it and then rename in the upper left corner. Changing the name afterwards, if misspelled or deleting it completely, if reverting back to original cell name is done through “Insert -> Name -> Define”.

Fiscal Year and PV of Cash Flows

Dates will be change automatically if the date in the “Fiscal Year Begins” is changed. Another section where investors would look is the present value of cash flows. It’s the sum of all cash flows discounted back 1 period using company’s annual rate of return, which is set by the company. A number was made up.

Cash Received, Expenditures, Net Cash Flow

Cash Received is a section where someone would record all the cash inflow from different activities like operating or financial. Cash outflows are recorded in Expenditures. Both of these sections are summed in the subtotals: (=SUBTOTAL(109,CashReceivedB)). 109 – specifies the function that should be done by the subtotal, other could be used too, such as averaging; there are numbers from 1 to 11.

With these two sections it is easy to find: Net Cash Flow = Cash inflow – Cash outflow. I also added two sections, which show how much money was in the beginning of the month, and how much is available at the end. That cash balance from previous month is transferred to the next month Cash Available section.

Profit/Loss Analysis Spreadsheet Example

Formulas for this spreadsheet:.

• Gross Profit = Revenue – Cost of production
• GP Margin = Gross Profit / Revenue
• Profit before taxes = Gross Profit + Other Income – Other Expenses
• Profit loss after tax = Profit before tax * (1 – Tax Rate) *However if loss was incurred, tax won’t be applied. To accommodate for that write the IF statement: if Profit Before Taxes > 0, then apply the formula above to that number, otherwise the negative number will be transferred to this cell.
• Net profit margin = Profit after tax / Revenue

Sparklines:

Overview is done with Sparklines. Select the cell where you would want to see the graph then Insert -> Sparklines. The window will pop up where you can choose the data to be shown.

To customize the graph, click on one of them and the ribbon will show up, where you can choose different styles of presentation.

Graphs for Profit/Loss Analysis Example

Creating a chart:.

Go to Insert -> Charts, highlight the data you are trying to present. Charts ribbon has variety of options that will help you improve the look and style of graphs.

Transferring chart to another spreadsheet

In order to move the chart to a new or existing sheet, press control or right click on it and choose “Move”:

Since the charts reference the same cells in the profit/loss analysis spreadsheet, updates in that table will automatically be reflected on the graph.

Break-Even Analysis Spreadsheet

Finding sales mix %:.

In this part, the goal is to find current products sales mix, which will be used in the analysis. You need to input the price and number of units sold/services provided. Sales mix % is then found for each product. These numbers should be transferred by hand to the second table.

Break-Even Analysis:

• Contribution Margin Per Unit = Price per Unit – Variable Cost Per Unit
• Average CM per Unit = CM per Product 1 * Sales Mix % Product 1 + CM per Product 2 * Sales Mix % Product 2+ ...
• Break-Even number of Units to Sell = Fixed Costs / Average CM per Unit. *This is the total number of all products, to find how many units of each product you need to sell:
• B-E units of Product 1 = (Fixed Cost / Average CM per Unit) * Sales Mix of Product 1
• Product Sales in $ = B-E units of Product 1 * Price

This table is useful to quickly assess how different scenarios would affect the break-even points. You can copy the analysis table and paste it right next to each other for easier comparison.

9. Conclusion/Call to Action

The last part of your Business Plan is a conclusion, which ideally should contain a call to action (CTA). Your CTA here is a bit different from a CTA on something like a Web-based landing page. A Business Plan CTA simply clarifies the next step. Is it a phone call or a meeting? Perhaps it’s a phone call to schedule a meeting. Whatever your CTA may be, you’ll want to make it clear, in this section.

10. Confidentiality Statement

Your Business Plan is top secret, right? If that’s the case, it’s up to you to make sure that’s clearly stated to those who receive the Business Plan. One way to protect your business and its intellectual property (IP), is to include a confidentiality, or nondisclosure (NDA) statement in your Business Plan.

11. Addendums

Here is where you add extra information, including but not limited to:

• -- less interesting information, that someone might like to know (positive, of course)
• -- graphs, technical drawings, etc
• -- citations: sometimes you may include a statistic in your proposal, about your industry, your competitive market, etc., but you must cite it.
• -- business studies
• -- city plans, office plans
• -- list of assets for collateral; financial backgrounds of key investors
• -- CVs/resumes, credentials of key players
• -- key collaborators, etc

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Free Business Plan Template

Running your own business might be a real challenge. And even if you know exactly every single step of your company, you need a proper business plan to attract investors, employees, and potential partners. Creating one is easy with PandaDoc free business plan templates.

What Is a Business Plan Template?

A business plan template is an opportunity to find a simple and convenient tool that will grant you a proper start for your business. Using even a simple business plan will be a universal solution for all types of companies, especially startups or small ventures.

By providing all the essential facts in your business plan, you will be able to show its most beneficial parts. And with a proper sample of a business plan template, you will avoid all the possible mistakes.

What Is Included In a Free Business Plan Template?

Working with a template for a business plan, you will be able to include all the essential things about development and running your business.

The following chapters are the most important ones:

• The idea of your company. This is the very first thing that shows the purpose and the benefits of your venture. Here, you need to concisely explain your aims, ideally in one-two sentences. 
• The description of your business. Here you can show the basic data about your company and the expanded version of your global aims. 
• Your business mission. When you want to express the local goals of your company and show all your working aims, you have to use the page with the mission. Include the most important aspects. Goals, objectives, the targeted audience of your projects, the place you are going to take on a market, advantages of your company, and information for investors, who will be able to attend your business. 
• Your products and services. Show the beneficial services that you are going to use as your main tool to attract customers and succeed. 
• A detailed marketing plan. Here you can show the proper chain of business solutions with an expanded explanation of each and every step of your business. A marketing strategy might include both your potential income and costs. 
• Operations plan. Here you can state all the essential tasks you have to do in order to run your project or manage it. 
• Management. Show the hierarchy of your employees. It will give the clearest image of how many people your company will accept. 
• Financial plan. Giving the clearest and the most expanded vision of all of your costs will be the most important part for your potential investors. Completing this chapter properly might be extremely challenging, but with a proper free business plan template, you will face no trouble with it.

As you can see, there will be more than enough solutions for your business plan. And with a proper conclusion, you will find it simple to show even more beneficial parts of your company to all your investors.

How To Write a Business Plan Template?

To write a proper business plan you can use a sample of a business plan template provided by PandaDoc. When filling it out, you need to include the following information:

• Facts about your company. You can expand it with numbers or achievements like the state of your client base, years of expertise in the market, or anything that attracts the attention of potential investors.
• State the costs and income of your company. It will be essential to calculate everything for investors to have a clear picture of the current state.
• Use the employee tab. With a proper business plan template sample, you will see that you can add employees to the chosen chapter in order to show the levels of responsibility in your company.

And also, you should keep in mind that all the information about your goals, aims, and tools to work on your project has to be clear for any single person that is going to read your business plan. But with PandaDoc tips PandaDoc, you will be able to see all the nuances and fill in your sample.

When To Use a Simple Business Plan Template?

A simple business plan template is ideal for startups or small business owners who just consider starting their path. Individual entrepreneurs can benefit from it too, as it’s a great way to put all the aspects of the job together and spot a range of opportunities to improve.

Having a template for a business plan lets you focus on the main aspects of your business operation, making it full and detailed for your investors. And PandaDoc will help a lot with this task, while such features as eSignature will help with making this small business plan template a real and verified source of the information.

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Business Plan Infographic Example

Create your own Storyboard

Storyboard description, storyboard text.

• A "Pebble Charm Bracelet". Each pebble on this bracelet will be a pebble from every state in North America. Customers can collect each of these pebble charms from every state they visit. Our studies show that many people enjoy traveling for vacation and business purposes. An average of 1.73 million passengers fly per day around the United States alone. We would send employees to every state in North America to collect rocks. We then sell these rocks at each state's airports and tourist shopping centers. Minor risks involve the bracelet itself becoming too heavy for customers who have collected every single pebble. Another risk is that people may not purchase something they can find outside for free. People from all over the United States will get obsessed into collecting these pebble charms. This obsession will earn a profit for the company. A side success will be customers exploring states they would have never gone to if not for our product.
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No longer do you need to be a graphic designer with years of experience under your belt to design captivating, compelling infographics in a fraction of the time it used to take. Regardless of what type of data you're trying to visualize or even what type of story you're trying to tell, Visme lets you harness the full power of data visualization to your advantage with a program that is easy to use right from your very own Web browser.

Decide what you want your infographic layout to look like, choose a color scheme and insert your content. Go step-by-step to find the perfect workflow for you and your team.

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Market Research Plan

In 1970, food and drink sales of the  US restaurant industry  reached only 42.8 billion US dollars, which is way behind the 745.61 billion US dollar sales of 2015. According to the statistic posted in statista, this number should grow in the next few years. In fact, the website reported that from the 2015’s over 14 million employees of the restaurant industry, it should increase up to 16 million in 2026. However, as a result of this growth, there will be possibilities that the market will be saturated and more competitive. Thus, as a business owner, you will need to gear up and gain an edge to stand out in the market. By conducting market research for a restaurant, you can prepare your business to become more competitive and strategic, which will ensure its success.

What Do You Need to Know About Market Research?

Market research is an essential component of a business plan which aims to get information concerning the target market of a business. Through this study, you will determine the chances of a proposed service or new product to survive in the market. As part of market research, you need to develop a research plan.

What is Market Research Plan?

In general, market research plan is the foundation of a detailed research proposal . This document contains the initial thoughts about the research project that you are planning to take place logically and concisely, which is a crucial content of market research. Simply put, by obtaining a market research plan, you can thoroughly examine how your product or service will proceed in a specific domain.

2+ Market Research Plan Examples

Conducting market research will give significant benefits to your business. However, to materialize it, you may need to ensure that you build your market research plan correctly. Below is a list of the market research plan samples and templates that you can use as a guide.

1. Market Research Plan Template

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2. Sample Market Research Plan Example

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3. Basic Market Research Plan Example

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4. Market Research Business Plan Example

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How to Develop a Strong Market Research Project Plan?

Now that you know how a marketing research plan should look, make a secure market research plan by following the steps below:

1. Set Goals and Objectives

What do you want to attain with your research? Your goals and objectives should answer that question. You can start by forming a general marketing goal . You will, then, make it more specific. This goal will help you focus and direct the entire research process to make the best data-driven marketing decisions. To determine the most critical issue, you may conduct qualitative research . This research methodology ensures that you address the issue that really requires an urgent solution.

2. Determine Your Target Respondents and Appropriate Distribution Method

In this step, you will identify the right people to get the information that you need to create the right decision for your marketing goals. After that, list down the best possible ways for the data gathering. For example, your target market is veterans. You may want to use more appropriate channels such as direct mails, phone, or personal interview. Once you have chosen the most appropriate data collection method, create an outline that will allow your team to get the most relevant information from your target market or audience.

4. Brainstorm for the Right Questions

In deciding the right questions for your marketing research, it is crucial to keep your study goals in mind. Only include items that are relevant to the study to come up with the best business decisions. Asking the wrong questions may lead to inadequate conclusions. Data-driven solutions mostly obtained through quantitative research questions. You can still use qualitative research questions but make it minimal to avoid making the respondents bored and held up, which can lead to survey abandonment. As much as possible, make your survey short and answerable in less than 5 minutes. Otherwise, you may want to find an alternative option in getting the desired data. Also, it would help if you will consider other factors in building the right questions. Refrain from asking sensitive, personal, and offensive questions. To do it, research your target audience.

5. Analyze the Data

Start this step by cleaning your survey data. To do it, filter out any low-quality responses. These items can affect your decision-making negatively. Basing on the set standards, remove the outlier responses. To do that, determine if the respondents answered in the desired format. If not, especially if it has become a trend, disqualify the question or conduct another data-gathering or investigation for this question. In this process, you will also find out if the answers of the participants are contributing to your research goals. At the end of this stage, you will, then, share your findings. To effectively show your results, you can use data visualization methods such as charts, graphs, and infographics.

6. Create a Data-Driven Marketing Decisions

Now that you have the necessary market research data, you can come up with a data-driven decision. Whether you are running a pharmaceutical firm or a corporal business such as Coca Cola, you can develop a new marketing campaign and other relevant business actions without unnecessary worries since you have directly reached out to your target market.

In a market that is becoming more competitive, creating a market research plan for a new product of your business can give you an advantage and an edge over your opponents. This type of method will also save your time, effort, and money because it allows you to determine the proper actions that you can take towards the corporate goals in terms of marketing and other relevant sectors.

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Keep Strategy Simple

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How to recognize when you need a strategic plan — and when you don’t.

Few companies have a clear idea of where strategy making ends and execution begins. As a result they develop strategic plans where they’re not required and fail to develop strategic plans where they are. To help prevent this happening to you Graham Kenny offers a few dos and don’ts: (1) Don’t develop strategic plans for functions; (2) Confine “strategy” to the business level; (3) Keep strategy and action separate; and (4) Be careful how you use the terms “strategy” and “strategic.”

In one of my recent LinkedIn discussions about business strategy, a commenter lamented : “Unfortunately, many of the strategic plans we see are no more than a mish-mash collage of ‘individual level’ rush-to-do’s, often missing out on an ‘organization-level’ cohesive and thought-through design intent.”

• Graham Kenny is the CEO of Strategic Factors and author of Strategy Discovery . He is a recognized expert in strategy and performance measurement who helps managers, executives, and boards create successful organizations in the private, public, and not-for-profit sectors. He has been a professor of management in universities in the U.S. and Canada.

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Blog Infographics 20+ Marketing Plan Infographics to Present Your Ideas

20+ Marketing Plan Infographics to Present Your Ideas

Written by: Jennifer Gaskin Apr 28, 2021

A well-crafted marketing plan is crucial to any business. But even the most ingenious plan won’t go anywhere if it’s not well-communicated to your entire team. That’s why we think your next campaign should include a marketing plan infographic.

COVID-19 took a toll on budgets, according to a Deloitte/Duke Fuqua School of Business survey , which found that marketing spending dropped by nearly 4% in 2020. However, the survey of marketing executives predicts that budgets will bounce back this year, rising by about 14% over the course of 2021.

If you’re struggling to find a good way to present your marketing plan, putting it in the form of an infographic could help you make the most of the budget boost you’re getting this year. And for those whose budgets aren’t rising, creating marketing plan infographics through Venngage’s  Infographic Maker can give you serious bang for the buck.

NEW! Introducing: Marketing Statistics Report 2022

It’s 2022 already. Marketers, are you still using data from pre-COVID times?

Don’t make decisions based on outdated data that no longer applies. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries — with this FREE marketing statistics report put together by Venngage and HubSpot .

The report uses data gathered from over 100,000 customers of HubSpot CRM. In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage.

In the meantime, let’s explore some basics of marketing plan infographics and look at the many applications they can have across a range of industries.

Want to learn more about other types of infographics? Read our blog on the 9 main types of infographics or watch the video below:

Click to jump ahead:

What should be in a marketing plan, business marketing plan infographic, content marketing plan infographic, multichannel marketing plan infographic, social media marketing plan infographic, email marketing plan infographic, nonprofit marketing plan infographic, consultancy marketing plan infographic, marketing plan infographic tips.

The Deloitte/Duke survey we mentioned earlier found that the average company spends anywhere from 4% to nearly 25% of its revenue on marketing, with education and consumer services spending the most.

Even for a small company, spending a quarter of the year’s revenue on marketing means that those in charge of marketing activities need to make sure their strategies and campaigns are on point, which means crafting well-considered plans.

The basic elements of a marketing plan typically include:

• Target audience
• Competitor analysis

While the example above was created to detail a content marketing strategy , companies can create plans surrounding any area of marketing. For example, the template above could be easily customized for in-person marketing methods, SEO,   link-building and more.

Also read :  Marketing Infographics: The Definitive Guide [Includes Infographic Templates]

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Depending on your industry, your audience may expect your marketing plan infographic to be in the form of a multi-page presentation. For some of them, an one-sheeter marketing infographic could be more up their alley. Whatever your business, be sure to tailor your marketing plan infographic to the audience.

This simple business marketing plan infographic is several pages long, detailing the plan itself as well as the process necessary to create it. If you want team members to buy into the plan, you should hold nothing back.

While most marketing plans are for internal use, it could be necessary for you to engage with media, reporters and others outside your organization depending on your field. This media kit marketing plan infographic does just that as it includes details about the company, its leadership and the release schedule media members can expect.

According to Hubspot , about 70% of companies use content marketing, making it one of the most popular forms of marketing today. But its ubiquity doesn’t mean that savvy marketers can take their foot off the gas when it comes to planning their content marketing strategies or communicating them clearly to team members.

In this content marketing plan infographic template, an interested person would get all the information they need to know about the campaign, from goals to audience personas to the expected workflow of content.

Companies with mature content marketing strategies may not require such thorough methods of communicating content marketing plans, and an example like this could be right for your organization. This Venngage marketing plan fits on one page, which makes it extremely digestible.

It may be necessary to fold all methods of reaching your audience into a single plan, especially for small businesses.

This marketing proposal template can help you share plans across many channels, or you can use it to narrow your focus to just one channel or even a single campaign.

One of the best ways to ensure success in your marketing plans is to be sure you’re gathering robust data that you can then use to shape future campaigns. This marketing proposal example is ideal for giving team members the high-level data they need to understand what worked and what didn’t as they consider their next move.

According to the Deloitte/Duke survey, the average company spends about 15% of its marketing budget on social media and that’s expected to rise to about 25% over the next half-decade. That means social media marketing plans aren’t just nice to have; they’re necessary.

This simple, engaging example shows that marketing plan infographics don’t always have to be stuffy to connect with consumers. Particularly if the target channel or audience is on the younger side, using bold colors and a friendly icon style can create a youthful vibe.

Similarly, this social media marketing plan infographic uses a popular illustration style to convey the key aspects of the plan.

Also read :  10 Tips to Make Eye-Catching Infographics for Social Media

About 60% of companies in Deloitte’s survey said they invested in improving the performance of their email marketing and other direct digital marketing campaigns. With the vast majority of consumers using email, it’s not hard to understand why companies are investing heavily in this channel, including by offering gated content like the example below.

Another example: this email marketing plan infographic is easily customized to add the details of your email marketing plans. While it’s in a multi-page format, it’s a breeze to isolate a single page that you can share with your team with our infographic editor.

In the nonprofit space, every penny counts, and raising awareness of your cause could be the difference between staying afloat and sinking.

Speaking of floating or sinking, this Venngage marketing plan infographic template was designed for a nonprofit supporting clean water, but with its simple style, it’s easily customizable to any other type of nonprofit. What makes this example stand out is the detailed editorial calendar that can help keep your entire team on the same page.

Marketing plan infographics for nonprofits can be on the lean side like this example that states goals, plans and the target audience.

Another take on that approach would be ideal for nonprofits that help individuals and families, and pictures of happy faces drive home the importance of the issue.

Nonprofit marketing plan infographics can be shared with external audiences, including media and reporters, and this example gives a journalist everything they need to write about the nonprofits upcoming campaign.

The exciting and scary world of consultancy holds the promise of true independence, but without the support system of a company, effective marketing can be even more important, whether you’re a one-person operation or a small shop.

Small consultancies could use this business plan infographic to seek funding or partnerships or as a template to explain what services they can provide to clients.

Consultancy proposal infographics can also be simple and to-the-point, like this example, which covers the bases but is streamlined.

Marketing plan infographics for consultancies are a perfect match for presentation software, and particularly if your consultancy is new, treating everything like a pitch deck can help you think like an investor.

Now that you’ve seen some examples of marketing plan infographics that may apply to your business, how do you go about creating one? Let’s look at some simple steps and tricks to make your marketing plan infographic as effective as possible.

Creating a marketing plan infographic requires having a marketing plan to begin with. If your company is mature, you likely already have strategies you use to craft marketing plans, but as this infographic illustrates, following a few steps can help make coming up with new campaigns simple and easy.

We’ve explored a lot of flashy, impressive examples, but the truth is that a marketing plan infographic does not have to be loaded with visual elements to be effective. As this Instagram post template illustrates, it’s possible to create the basis of a marketing plan in just three steps.

Of course, we recommend if you’re going to take the time to put your marketing plan into an infographic format and use Venngage’s Infographic Maker to make it engaging.

As this Facebook post template shows, you can use charts and graphs to visualize metrics, while icons and illustrations can help guide readers’ eyes.

Perhaps the most important aspect to crafting a successful marketing plan is understanding your ideal audience member. When it comes time to create your marketing plan infographic, consider using photos or illustrations to create a target persona.

Make a fake name and give them a backstory to round them out as people. This will help team members view your ideal customer as a real person rather than numbers on a page.

Expectation setting is also a crucial aspect of creating successful marketing plans. By writing a brief executive summary and following that up with clear, data-driven goals, you can ensure your team knows where you’ve been and where you’re going.

Regardless of the format you choose, if you can follow the six steps outlined above, you should have everything you need to create an engaging and effective marketing plan infographic.

In summary: Not every marketing campaign will generate staggering results, but failing to plan means planning to fail. Be sure your marketing budgets are spent effectively by creating a marketing plan infographic

Communicating the goals, metrics and target audience of your marketing plans in the form of an infographic is an ideal way to help team members become more engaged with the plan because it lets them visualize every aspect of it.

Whether you need a marketing plan infographic in the form of a one-pager or your audience can handle several pages, there are many approaches that could be appropriate for your company regardless of what industry you’re in.

It’s time to engage your team members and better present your ideas. Start creating a marketing plan infographic today with Venngage’s Infographic Maker . It’s free to get started.

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Most community college students plan to get 4-year degrees. Few actually do

Dylan Peers McCoy

[WFYI] Community college transfer numbers 

Ever since he was a kid, Tyre’k Swanigan dreamed of going to Indiana University. But after he graduated from high school, he decided to start at community college. He figured he could keep his full-time job and transfer to IU later to earn his bachelor’s degree.

At first, Swanigan, now 23, did well. Then, he said he heard from an IU recruiter that some of his community college credits might not count toward his degree.

College is hard enough — try doing it while raising kids

“I was like, why am I wasting my time at a two-year community college when I know that I need at least a bachelor’s to do anything that I want to do?” said Swanigan, who wants to work in a leadership role at a school.

Swanigan eventually withdrew from the community college. And he’s not alone.

Community college is often touted as an affordable start for students who want to earn bachelor’s degrees. Yet only 13% of community college students actually go on to earn degrees from four-year institutions within eight years, according to data released by the U.S. Department of Education in 2023. Indiana has one of the lowest community college transfer success rates in the nation.

“It's ridiculous,” said Swanigan, who attended Ivy Tech Community College in Indianapolis. “It pisses me off honestly, because I was at Ivy Tech, right? And this is me. Like, this number — I’m a part of that.”

With their open enrollment policies and low tuition, community colleges offer crucial access to higher education. They educate 41% of all U.S. undergraduates, according to the Community College Research Center . And when those students enroll, 83% plan to transfer to four-year schools, according to the Center for Community College Student Engagement.

But that transfer process can be fraught with challenges, including structural barriers that force students to spend time and money taking extra classes.

“Most students leave empty-handed,” said Huriya Jabbar, a professor of education policy at the University of Southern California. “There are bureaucratic hurdles. There are really opaque transfer policies. There's not enough information about … which courses will transfer.”

How the deck is stacked against transfer students

Jabbar co-wrote a book, which will be published in September, about community college transfer students . Her research focused on Texas, where policies vary by institution and major.

“When a student enters community college, they need to know not just what major — area of study — but which university they plan to transfer to,” Jabbar said, “because what they do at the community college to transfer will vary.”

The new kids on campus? Toddlers, courtesy of Head Start

College advisers are supposed to help students prepare to transfer, making sure they have the right credits for the degree they’re pursuing, and facilitating a smooth transition to a four-year school. But in Texas, Jabbar found that these advisers had large caseloads, which limited their ability to help students. Advisers also struggled to keep up with changes in degree requirements at different institutions, Jabbar said. Sometimes they gave students information that was outdated or wrong.

According to Jabbar, one common problem transfer students face is being forced to take extra classes. That happens when four-year schools don’t give students credit for all the classes they took in community college, or the courses are counted as electives instead of major requirements.

When students lose credits, it’s time-consuming and expensive, said Lorenzo Baber, director of the University of Illinois Urbana-Champaign Office of Community College Research and Leadership.

“That's money,” he said. “That's a couple thousand dollars, which matters.”

Two-thirds of community college students take classes part time . And they often juggle jobs, caregiving and other obligations that can disrupt their education.

Because of that, Baber said, improving transfer success is not just up to higher education institutions. It requires investments in social supports ranging from child care to broadband access to health care. Someone might be forced to leave school, for example, to provide for a sick family member who has limited health care access.

“You could have the best designed programs,” Baber said, “but that gets rendered meaningless if somebody needs to stop out because they need to take a job to pay the bills of their household.”

A transfer policy that could help

Research suggests statewide policies to make transferring easier can help students earn bachelor's degrees and avoid taking unnecessary classes .

In Indiana, where Tyre’k Swanigan lives, community colleges and universities are trying to improve.

Changing Face Of College

In 'never too late,' finally, a guide for adults going to college.

About a decade ago, Indiana lawmakers required public colleges and universities to create transfer pathways for students who complete associate degrees. If an Indiana student earns an associate degree in nursing, for example, they can transfer to a public, four-year university without losing credits, said Mary Jane Michalak, a vice president at Ivy Tech Community College, where Swanigan started.

"Whenever possible we direct students into those pathways,” Michalak said, “because by state law then those credits are supposed to transfer seamlessly as long as it's within the same program."

Other states have created similar transfer policies. In 2010, California created a special associate degree that’s supposed to make it easier for students to transfer. In 2021-22, almost half of the community college students who transferred to four-year colleges in California had those diplomas .

Some Indiana universities and community colleges have partnered up to help make transferring easier for students, an approach that institutions in other states have used . This year, Ivy Tech announced a new dual admission agreement with Indiana University Indianapolis .

But Indiana doesn’t yet know if the state’s efforts to improve transfer success are working. That’s because the federal data published in 2023 — which found that only about 7% of Indiana community college students earn four-year degrees — follows students for eight years. The people it tracked started back in 2014, the year before the state's new transfer pathways kicked in.

Tyre’k Swanigan started college in 2019, and even with the state changes, it hasn’t been easy.

Swanigan almost went back to school this summer. But tuition was expensive. He started a new job. And he was pulling himself out of a difficult relationship.

“The longer I wait and life happens and issues come up,” Swanigan said, “the harder it is to get back into school.”

Five years after Swanigan started college, he’s still determined to earn his bachelor’s degree — eventually.

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What We Know About Kamala Harris’s $5 Trillion Tax Plan So Far

The vice president supports the tax increases proposed by the Biden White House, according to her campaign.

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By Andrew Duehren

Reporting from Washington

In a campaign otherwise light on policy specifics, Vice President Kamala Harris this week quietly rolled out her most detailed, far-ranging proposal yet: nearly $5 trillion in tax increases over a decade.

That’s how much more revenue the federal government would raise if it adopted a number of tax increases that President Biden proposed in the spring . Ms. Harris’s campaign said this week that she supported those tax hikes, which were thoroughly laid out in the most recent federal budget plan prepared by the Biden administration.

No one making less than $400,000 a year would see their taxes go up under the plan. Instead, Ms. Harris is seeking to significantly raise taxes on the wealthiest Americans and large corporations. Congress has previously rejected many of these tax ideas, even when Democrats controlled both chambers.

While tax policy is right now a subplot in a turbulent presidential campaign, it will be a primary policy issue in Washington next year. The next president will have to work with Congress to address the tax cuts Donald J. Trump signed into law in 2017. Many of those tax cuts expire after 2025, meaning millions of Americans will see their taxes go up if lawmakers don’t reach a deal next year.

Here’s an overview of what we now know — and still don’t know — about the Democratic nominee’s views on taxes.

Higher taxes on corporations

The most recent White House budget includes several proposals that would raise taxes on large corporations . Chief among them is raising the corporate tax rate to 28 percent from 21 percent, a step that the Treasury Department estimated could bring in $1.3 trillion in revenue over the next 10 years.

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