online shopping research paper philippines

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

CONSUMERS' BUYING BEHAVIOR ON ONLINE SHOPPING: AN UTAUT AND LUM MODEL APPROACH

Related Papers

Dr. Mohammad Naved Khan , MAMTA CHAWLA

Internet has gained status of as a dynamic commercial platform, more than a rich source of communication. It has intensified the complexities of the simple act of buying. “Google” has become the generic term for “searching information”. Traditional buying by individuals has taken the complex mixture of store, mall, television, internet, mobile- based shopping. Not only developed western-countries but even Asian countries, with poor infrastructure and low internet penetration rates, are equally adopting online buying. Indeed, a simple search combining the terms “online” and “buying” or “ shopping” results into more than 15000 results on any academic database source. A review of selected published work in the area of “online buying” reveals that a wide range of topics have been explored and a rich theoretical framework in the form of different models is inexistent. This paper aims to present a comprehensive framework of the relevant literature available in the field of online buying behavior, in the form of different theories, models and constructs; and research results based on them. Tradition 5-staged model of consumer behavior has different stages- need identification, information search, evaluation of alternatives, buying and post purchase evaluation. Additionally, for online buying behavior the stages involved in online buying can be divided into: attitude formation, intention, adoption and continuation with online buying. Most important factors that influence online buying: attitude, motivation, trust, risk, demographics, website etc. are widely researched and reported. “Internet adoption” is widely used as foundation framework to study “adoption of online buying”. Post adoption or continuation with online buying is the area which still needs substantiate research work. Current state of this emerging field offers the potential to identify areas that need attention for future researchers. Through review of online buying literature available, this paper offers theoretical basis to the academicians, practitioners and web-marketers. In addition, the clear understanding of the online buying behavior can provide the opportunities for designing new capabilities and strategies that would quench online buyers’ thrust on value.

James-Ariel Sánchez-Alzate

This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.

International Journal of Advanced Computer Science and Applications

Dr Omkar Dastane

Abstract: E-Commerce tools have become a human needs everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive traditional marketing. The research applies academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market. The objectives include identification of customers’ perception of a value for E-Commerce Businesses, followed by critical evaluation of existing value proposition of 11Street with Lazada to identify gap and finally to propose a new value proposition for 11street. This paper first identifies customer perceived value of E-Commerce followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada. By the end of this research, a new consumer value proposition proposal for 11Street proposed for consideration in matching with the Malaysian consumers’ value criteria.

Adamkolo M Ibrahim

This paper investigated factors that affect e-shopping acceptance among Nigerian students of tertiary institutions. The extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model formulated by Venkatesh, Thong and Xu (2012) was adopted with some adjustments. The predictors of the model are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit. Since the researchers wanted to study technology adoption in the context of service delivery quality, a review of relevant literature suggested designing an integrated model that would determine the influence of technology adoption expectancy and service quality variables on e-shopping adoption could yield comprehensive results. To achieve that, three key predictors from the Service Quality (SERVQUAL) model namely, reliability, responsiveness and empathy were integrated into the conceptual framework, which yielded the research model that was employed to determine the factor(s) that significantly affect adoption of e-shopping. The objectives of this study were to identify online shopping strategies of the e-tailers, to determine the students' perception of e-shopping and to determine the relationship between the predictors and e-shopping adoption. The integrated model, from which 10 hypotheses of this study were derived, measured the responses of 380 undergraduate (university) students. A pre-tested and validated 40-item questionnaire was administered to the respondents. The reliability coefficient of the items ranged from .755 to .876, which was high. A conclusion was drawn and some recommendations for future research were outlined.

Yusuf Lamidi

Adoption of Online shopping as being the latest purchasing channel in this decade of 24th century, particularly among the University students compared to the traditional shopping method as means of adoption of Technology Acceptance Method (TAM). Although, it is not clear what drives consumers to shop online and whether these numbers could be even increase if more attractive online stores were developed. This research seeks to critically explore and understand the social factors which influence the consumer intention to shop online, in student’s attitudinal behaviour. There has been an argument from different previous reviews concerning the objective and aim of this research (e.g. Davis, 1989; Monsuwe et al., 2004) but based on framework. So, therefore the study extend such framework which required re-examined and testing of the factors in order to make it more open for application in research context and also include students as consumers satisfaction to the definition of online shopping as recent factor to be consider. Mixed method strategy (quantitative and qualitative method) was adopted to explore and investigate validity and reliability of such social factors that drives consumers’ intention and attitude respectively of their demographic, role of product characteristics, situational factors, impact of previous experience and level of trust and satisfaction with web-stores. Based on the relevant literature review, therefore, the researcher carried out regression analysis test and thematic approach on the relative hypothesis. And the results of the regression analysis, manual statistical calculation and thematic approach (pattern) demonstrate that the social factors influence students’ intention and attitude toward online shopping with; (a) age and gender as basic factors, (b) product types like ticket/holiday booking and fashion, (c) ease of use, navigation and flexibility of web-site (d) usefulness of available information, effective for searching from various site and enjoyment from previous experience and, (d) quick delivery, problem solving with safety and security was found as satisfaction and trust of not just shopping presently but also using internet to shop in future.

suhana mohezar

Charles Dennis is a Senior Lecturer at Brunel University, London, UK. His teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process – satisfying the end consumer. Charles is a Chartered Marketer and has been elected as a Fellow of the Chartered Institute of Marketing for work helping to modernise the teaching of the discipline.

TJPRC Publication

On-line shopping has seen an unprecedented growth globally, which also opens up new business avenues for stakeholders such as online retailers, e-commerce business platforms, banks and internet service operators. As per " India's Digital Leap–The Multi Trillion Dollar Opportunity " a report by Morgan Stanley, India's on-line shopping is expected to grow at an annual rate of 30% to reach about $200 billion for gross merchandise value by year 2026. Online shoppers in India are expected to grow from 14% of total internet base in 2016 to about 50% in 2026. Seeing this significant growth, the objective of the research paper is to identify and assess the factors influencing the adoption of online shopping and behavioral intention of online shoppers in Delhi/NCR, for which Exploratory, Descriptive and Causal research design has been adopted. This study had validated UTAUT model.

hemath weerasinghe

RELATED PAPERS

Thiago Kroeff

Frontiers in Psychiatry

xuliang shi

Chemical Engineering Transactions

Costas Elmasides

Hillary Greene

IERI Procedia

Dr. Priya Saha

Global Sociological Review

Rafida Nawaz

Publications of the Astronomical Society of the Pacific

Paul Goldsmith

Mostafia Boughalem

indah annisa putri

HortScience

Xingping Zhang

Indrikis Krams

Fundamental Toxicological Sciences

Michael Wempe

Gaurav Arora

British Journal of Haematology

American Journal of Physiology-Lung Cellular and Molecular Physiology

Ryszard Smolenski

Infection and Immunity

Tim Mitchell

Reza Milani

Brain communications

Stephan Goedee

Journal of Asset Management

Kin Boon Tang

Jupe Jurnal Pendidikan Ekonomi

Godfrey Kagezi

Simone Facchinetti

Journal of Biological Standardization

John Petricciani

Telecommunications and Radio Engineering

Nataliya Yashina

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Philippine E-Journals

Home ⇛ jpair multidisciplinary research journal ⇛ vol. 43 no. 1 (2021), an empirical study on metropolitan cebu residents’ online buying behavior during the community quarantine period.

JOEMARIZ ABELLA | RODNEY A. RABE | Antoniette M. Almaden

Online Shopping platforms have prompted vital changes in several aspects of the digital market, yet the reasons why consumers buy online are still not clear. Driven by technological advancements and evolving consumer demand, online shopping has been remodeled through various e-commerce platforms that were progressing even before the coronavirus pandemic began. The study examined the consumers’ behavior whether there were significant changes in the Metropolitan Cebu residents’ online shopping behavior within the context of the community quarantine period. Descriptive method and convenience sampling technique were used to determine the determinants of the 543 randomly selected participants’ consumer behavior, online shopping perception, and online purchasing challenges experienced during the quarantine. The selected factors to be explored are personal, social, psychological, cultural, and how they affect consumer behavior towards online shopping. Based on the aforementioned examines, it has been found out that almost 20.1 percent of the respondents had not changed their online shopping habits since the quarantine began. Around 59.5 percent increased their spending online, and 20.4 percent of the respondents have decreased their online spending during the quarantine. As Metropolitan Cebu has already transitioned to the MGCQ phase, 71.3% of the respondents were expected to continue their online shopping activity to a more sustainable and conscious online product spending after the coronavirus pandemic.

Note: Kindly Login or Register to gain access to this article.

Share Article:

ISSN 2244-0445 (Online)

ISSN 2012-3981 (Print)

• Citation Generator
• ">Indexing metadata
• Print version

Copyright © 2024  KITE E-Learning Solutions |   Exclusively distributed by CE-Logic | Terms and Conditions

Blog |  CheatSheet  |  Work With Us

• Online Shopping Research For The Philippines

Research About Online Shopping In The Philippines: The e-commerce industry in the Philippines is changing. With this change comes new challenges and opportunities. So whether you’re looking for research about online shopping in the Philippines because you are opening up a store or a student studying business, you will find some surprising findings about the online shopping market in the Philippines in today’s article.

We have comprised several research studies, independent data, and case studies below to showcase the newest and most important forms of research about the online shopping market in the Philippines. Additionally, we have linked to development studies and authorities if you’re looking For more information.

Table of Contents

Research About Online Shopping In The Philippines

1. philippines e-commerce stores face many challenges.

A fantastic website named MarketResearchPhilippines.com has provided some unique information about the challenges e-commerce stores, and online shopping markets face in the Philippines.

Their article goes into depth about the challenges that face e-commerce store owners, which also affect online shopping in the Philippines. Unfortunately, infrastructure such as warehousing, WIFI, and delivery remains a big problem for the Philippines. There are options available, but the logistics of the e-commerce industry in the Philippines are complex. Therefore, the industry would benefit from greater options some store owners suggest.

However, one benefit is that many e-commerce stores in the Philippines can utilize available online technology . This software can solve many time-consuming challenges that we found during our research about online shopping in the Philippines. These systems include automatic inventory ordering, direct delivery, and several other tasks.

Additionally, one challenge that affects online sellers in the Philippines and consumers is the speed of the Internet. This falls under the category of infrastructure, As mentioned above.

2. E-commerce Accounted For 3% Of The Philippines Retail Sales

In 2021, Statista surveyed each Asian Pacific region and compared their e-commerce sales to their retail sales. Interestingly China’s sales from e-commerce reached just under half at 45%. But when looking at research about online shopping in the Philippines, they found e-commerce accounts only for 3% of the retail sales of the Philippines.

So when looking at different types of research about e-commerce in the Philippines, what does this research show us? This can be taken in many ways, but it suggests a lack of trust from other data we have gathered. As we know, scams are very common in the Philippines, especially online, and this (as well as other factors) results in a lower overall percentage of results.

3. COVID-19 Resulted In More Views And More Sales

Due to the ongoing pandemic , many stayed at home and worked/studied. During that time e-commerce industry experienced a boom. From looking at page views, app downloads, and independent feedback, it is clear that certain industries in the Philippines, including the e-commerce industry, boomed.

From research regarding online shopping in the Philippines and online shopping behavior, we can see that more and more trust has been placed in the e-commerce industry. With this added trust and the ongoing pandemic, the value of the commerce industry in the Philippines is expected to have a compound annual growth rate of 17% between now till 2025, GlobalData suggests.

Additionally, the Philippines Department of Trade and Industry recently announced that the number of online sellers increased from 1,700 in March 2020 to an outstanding 93,318 in early January 2021.

4. Predictable Growth Rates Look Extremely Positive

Many factors can impact the overall growth rate for an industry as large as e-commerce in the Philippines. For example, as we discovered earlier, many shoppers stayed home when we looked at some independent research about online shopping in the Philippines. Therefore the e-commerce industry has increased, but this is only one factor.

When we look at data from 2017, we can see that the e-commerce value is around 120 billion pesos. At present, the value is over double compared to 2017. Some predict that in 2030 the total value will reach 600 billion pesos which will be double the value it is today.

5. Government Departments Want E-Commerce To Succeed

The Philippines’ E-Commerce Road Map was introduced in 2021. The road map aims to promote e-commerce with the general public, help small and medium-size e-commerce businesses, and boost the general public’s confidence in online shopping in the Philippines.

Government officials also announced that they are looking to increase the overall GDP contribution to 5.5%. In 2021 this was 3.4%. We also found similar research about government departments supporting the e-commerce industry, which looks promising to store owners and online shoppers in the Philippines.

5. The Battle For E-Commerce Dominance In The Philippines Continues

From the latest statistics of e-commerce websites in the Philippines, Shopee has taken first place, with Lazada coming in second and Amazon third. Even though the most viewed e-commerce store in the Philippines is Shopee, Lazada is close behind.

Carousell ranks as the fourth most popular e-commerce store in the Philippines, with Alibaba being the 5 th . This is from present data over the last 30 days and is regularly updated. Therefore, this list would likely change from previous historical data about e-commerce in the Philippines.

Both Lazada & Shopee are continuously battling to be the Philippines’ #1 eCommerce store. This has many advantages for online sellers and the general public as competition gives alternative options for both sellers and consumers.

6. Social Media Increases Conversion

From various case studies and independent data, it is clear that social media positively impacts e-commerce stores and online shopping behavior in the Philippines. In our latest article discussing business marketing , we explored the findings of the international journey of business law and education.

Their research concluded that websites, social media, and emails are the most popular and widely used means of buying online products in the Philippines. This suggests that small and medium-sized businesses should invest more in these types of marketing. In addition, social media has additional benefits for the e-commerce industry in the Philippines.

One of the most powerful influences on purchases in the Philippines is social proofing. Social proofing is commonly used to verify a product’s quality and is very important for Filipino consumers. High social proofing on social media shows a dramatic increase in the likelihood of sales in the e-commerce industry.

Furthermore, the Philippines has been the leading country in social media usage over the last few years. Many social media companies offer a free platform, so In other words, a free platform with a large audience is an opportunity for small e-commerce sellers in the Philippines.

7. COD – Cash On Delivery Is Essential For Online Selling

According to a detailed report released by Bangko Sentral ng Pilipinas ( BSP ) back in 2019, 51.2 million Filipino citizens do not use banks. This can cause a slight issue for online sellers in the Philippines and consumers.

However, when looking at research for online shopping in the Philippines, services are available to combat this problem, such as the cash and delivery option, using other nonbanking systems ( e-wallet, etc.).

8. Security Concerns With Online Transactions When Online Shopping

As somebody who has had the privilege to live in several countries, I can tell you that security concerns with online transactions are not only a big concern with Filipinos but also the world at large. However, with data breaches, online scams, and hacks continuing, it’s no surprise that security remains a concern for many online shoppers in the Philippines.

As e-commerce businesses grow, we found a strong likelihood of teaming up with branded financial systems ( 7/11, Gcash, etc.), which suggests that trustability remains the main point as e-commerce stores grow.

Some non-research about online shopping in the Philippines bought us to the topic of limited cards. I say non-research as this is based on independent feedback rather than a full case study. Nevertheless, we found that more and more consumers use limited cards (A.K.A virtual bank cards that can only be debited a small amount such as 50, 100, 200 Pesos) to overcome security concerns.

9. Demographics Of Online Shoppers In The Philippines

Research from LPU-Laguna found some unique findings in the study on online shopping in the Philippines. Results concluded that most respondents were between 19 to 30, which made up 42% of the participants. On the other end of the scale, the smallest respondent group was 41 years and above (9.2%).

In terms of gender, they found that 56% were males and 44% were females. Additionally, just under 70% of the respondents were single. As a result, it can be concluded that most sellers from their survey were younger single people.

Over the years, there have been additional case studies and research about online shopping in the Philippines, concluding that females purchase more from online stores than males, but this was a small study. Additionally, the type of product influences the statistics. Therefore, some suggested larger studies are needed to give a wider picture of the demographics of online shoppers in the Philippines.

More Business Growth & Info Guides

• 8 Businesses you can start with almost no money in the Philippines 2023
• How to Start a Business in the Philippines 2023
• Capitalising On The Milk Tea Craze: The Four Best Milk Tea Franchises In The Philippines 2023
• How To Start A Frozen Food Business In The Philippines 2023
• The 5 Most Famous Filipino Entrepreneurs 2023
• The Business Financier: A Beginner’s Guide
• What is an Entrepreneur? An In-depth Look at the Definition 2022
• 5 Water Refilling Business Tips Philippines
• 6 Super Hacks To How To Get Clients For A BPO
• 7 BEST Business Loans In The Philippines 2022
• 7 Ways How To Build A Brand In The Philippines
• 8 Cheapest & Best Web Hosting Philippines
• 9 Business Trends In The Philippines NOW
• 9 Ways How To Do Market Research Philippines
• BEST Business Marketing Philippines 2022
• Best Ways How To Market Rice In The Philippines
• Business Loan Without Collateral Philippines
• Business Tips For Beginners Philippines
• Choosing Business Location Philippines 2022
• Earning On Airbnb Philippines in 2022
• Full Marketing Costs in the Philippines
• How Much Is A Business Plan Philippines
• How To Be Successful In Business Philippines
• How To Buy A Domain Name Philippines 2022
• How To Buy PH Domain In The Philippines
• How To Find Investors In The Philippines
• How To Market In The Philippines With No Money
• How To Market Lettuce In The Philippines
• How To Market Mushrooms Philippines
• How To Market Real Estate Philippines
• How To Raise Money For Business Philippines
• How To Sell A Business Philippines
• Is Wix Good For The Philippines?
• Niche Market & Niche Products Philippines
• Online Selling Tips Philippines For Beginners
• Startups & Small Businesses Tips Philippines
• Top-Selling Online Products In The Philippines

Terms and Conditions - Privacy Policy