cover letter for business plan sample

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How to Write a Business Plan Cover Letter?

Business Plan Cover Pages

• December 12, 2023
• 10 Min Read

Whether you’re approaching investors, business partners, stakeholders, or employees—making a good first impression is essential to getting your business plan approved. There’s zero room to mess up this opportunity.

This is where a cover letter helps you.

A cover letter introduces your business plan and persuades the reader to give your proposal a read. If you craft it well, your readers will likely take your business plan more seriously.

So, what is the process of writing a crisp business plan cover letter that’s detailed enough to engage readers? In this article, we’ll cover that and also share a cover letter template to help you get started.

Let’s dive right in.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and introduces you and your business venture to potential investors or lenders. In other words, it’s a way to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer to get hired, you need a cover letter to accompany your business plan to secure funding or a business loan.

Why is a business plan cover letter important?

The cover letter of your business plan serves as a first impression for readers. It’s important to get it right so that it’s easier to achieve what you want with your business plan.

Here’s what makes a formal cover letter important for your business plan.

• Sets the tone for what’s to come (the content) and helps you focus readers’ attention on important aspects.
• Helps establish a personal connection before readers dive into the details and technicalities of your business.
• Helps add a humane touch to your business proposal by weaving an engaging narrative around your business vision.
• Acts as an asset when you’re seeking investment by offering valuable information and piquing investors’ interest to read your detailed plan.

That being said, a well-written cover letter attracts and retains the right audience by explicitly stating the intent and context of your business plan.

How to write a business plan cover letter?

Before you start the process of writing a cover letter, ensure that you complete your business plan in detail. Remember, no matter how well you craft your cover letter, it won’t get you far if your business plan lacks weight.

Once your business plan is ready, follow these steps to write a good cover letter:

1. Create a header

The header of your business plan cover letter should include the following:

• Business name
• Contact information
• Name of investor and their institution
• Investor’s Address

If you’re sending the document via email, there’s no need to write a header, and you can jump straight to addressing the recipient with a formal greeting.

2. Address the recipient

Unless you don’t know the recipient’s name, don’t make the mistake of addressing them as “To whom it may concern.” It may give the impression that you haven’t researched the person you’re sending your business plan to.

And definitely don’t address them as “Dear investors.” Sounds unprofessional.

The solution? Address the recipient’s name, such as “Dear Mr. Green” or “Dear Ms. Jones.” It sets a good tone and is preferred over a generic greeting.

3. Make a strong start

The first paragraph of your letter should immediately grab the reader’s attention and pique their interest.

It should touch on the following key points:

• The intent of the letter
• Reason to work with this investor
• A funding utilization plan to scale the business

It should explain clearly as to why your business is a good investment opportunity.

In the following paragraphs, you can quickly cover details about the ownership type, legal formation, the structure of the business, company history, and any notable achievements.

Make sure you remain brief and crisp while offering this information.

4. Support your statements

Claims made without evidence don’t mean much. You need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup since most startups fail. So, it’s a good idea to track the key startup metrics to assess your financial position and the overall viability of your business idea.

5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you expect things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

And that’s everything a cover letter must include!

But before you start writing your cover letter, check the next section.

Tips for writing a formal cover letter for your business plan

Here are some tips for creating a good cover letter for business plans:

• Keep the letter short and descriptive, up to one or two pages.
• Use a formal, conversational tone, and avoid slang, jargon, and contractions. The easier it’s to read your letter, the better.
• Address the reader by name, and avoid using “To Whom It May Concern.”
• Mention your professional background, the competency of the management team, and how it benefits the business.
• Mention the individuals, institutions, or banks that have invested in your organization in the past.

These tips and a good design will help you create a professional-looking cover letter to keep your investors interested.

Upmetrics’ business plan cover letter template

Check out this sample business plan cover letter template you can modify and use to send along with your business plan.

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Investor’s Name],

I am writing to request your investment in [Your Business Name]. We are [brief overview of your business] and believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how you’ll use the funds]

[Mention your unique selling proposition]

Attached is a copy of our business plan, which provides more information about our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business Plan Cover Letter Example

Here are a few examples of business plan cover letters for your reference:

Cover letter example 1

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. Currently, we have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Attached is a copy of our business plan which provides more information on our organization and product offerings. We would appreciate it if you could review our plan and provide feedback. We look forward to working with you.

Sincerely, William Cutler

Cover letter example 2

Emily Thompson GreenTech Innovations Inc. 789 Oak Avenue, Suite 12 San Francisco, CA 94105 [email protected] March 8, 2023

Robert J. Smith Smith Ventures LLC 456 Maple Street Denver, CO 80202

Dear Mr. Smith,

GreenTech Innovations Inc. is a forward-thinking company in the renewable energy sector based in San Francisco. We specialize in developing cutting-edge solar panel technology and plan to expand our operations to three more states by the end of 2024. With your financial backing, we aim to increase our production capacity and enhance our research and development capabilities.

We currently have $500,000 of our own capital invested and are seeking an additional $1,200,000 to support our growth. The funds will be allocated towards hiring additional engineers, upgrading our manufacturing facilities, and expanding our marketing efforts to reach a wider audience.

Our unique selling proposition lies in our innovative solar panels that boast 20% higher efficiency than the industry standard, allowing us to offer customers greater energy savings and a shorter return on investment.

Attached is a copy of our business plan, which provides more information on our company and product offerings. We would appreciate it if you could review our plan and offer your feedback. We look forward to collaborating with you.

Sincerely, Emily Thompson

Cover Letter Example 3

Michael Harris UrbanEats LLC 1010 Broadway, Suite 305 Seattle, WA 98122 [email protected] April 15, 2023

Linda K. Johnson Johnson Capital Partners 789 Pine Street Austin, TX 78701

Dear Ms. Johnson,

UrbanEats LLC is a fast-growing food delivery service focused on providing healthy, organic meal options in Seattle. We are eager to expand our services to four additional cities by the middle of 2024. With your investment, we plan to scale our operations and enhance our delivery infrastructure.

We have invested $300,000 of our own funds and are seeking an additional $750,000. The investment will be used to lease new kitchen spaces, hire more chefs and delivery personnel, and enhance our mobile app to improve user experience.

Our unique selling proposition is our commitment to sustainability and healthy living. We offer meals made from locally sourced, organic ingredients, which sets us apart from other food delivery services.

Attached is a copy of our business plan, which provides more information about our company and product offerings. We would appreciate it if you could review our plan and provide feedback. We look forward to the possibility of working with you.

Sincerely, Michael Harris

Tailor a cover letter to send with your business plan

A cover letter is the first thing an investor would read before diving into your business plan. Clearly, a lot riding on a good first impression.

Now, identify the information that is of utmost importance to your readers, and using the template above, devise an engaging summary for your cover letter.

However, if you still haven’t completed your business plan, do that first.

Let the Upmetrics business planning app help you craft compelling business plans in just about 10 minutes. All you need to do is offer some basic business details, and its AI business plan generator will quickly whip up a fresh plan custom-made for you.

Add your business plan cover letter to it, and you’re all set to get your proposals approved.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, one page. If there’s more to add, a maximum of two pages is permissible. That said, it’s best to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it. Your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s crucial to attach a cover letter. However, a cover letter isn’t necessary if you’re sending it via email, as you can simply write a note in the email’s body.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

Sample Letters

Writing a Strong Business Plan Cover Letter (Free Templates)

In this guide, I’ll share my personal insights, three unique templates , and tips to help you create a compelling business plan cover letter.

Business Plan Cover Letter Generator

Disclaimer: This is an automatically generated letter. Please review and adjust the content before sending it for professional use.

Key Takeaways

• Purpose: Understand the importance of a business plan cover letter.
• Structure: Learn the essential components of a cover letter.
• Templates: Access three unique templates to get started.
• Tips: Gain practical advice from personal experience.
• Real-Life Examples: See how these elements come together in practice.

Why a Business Plan Cover Letter is Crucial

A business plan cover letter serves as an introduction to your business plan. It’s your chance to grab the reader’s attention, provide a brief overview of your business, and explain why they should be interested in your proposal. From my experience, a great cover letter can differentiate your plan from others and demonstrate your professionalism and commitment.

Components of an Effective Business Plan Cover Letter

When writing a business plan cover letter , ensure it includes the following components:

• Header: Include your contact information and the date.
• Recipient’s Information: Add the recipient’s name, title, company, and address.
• Introduction: Briefly introduce yourself and your business.
• Purpose: State the purpose of the letter.
• Summary: Summarize your business plan’s key points.
• Call to Action: Encourage the recipient to read the attached business plan.
• Closing: Express gratitude and provide contact information for follow-up.

Template 1: Formal and Professional

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [Date]

[Recipient’s Name] [Recipient’s Title] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name],

I am writing to present my business plan for [Your Business Name], a company dedicated to [briefly describe your business]. With a clear vision and strategic plan, I am confident that [Your Business Name] has the potential to [state the primary goal or mission of your business].

Attached, you will find the comprehensive business plan that outlines our market analysis, strategy, and financial projections. I am excited about the opportunity to share this with you and discuss how [Recipient’s Company Name] can play a pivotal role in our success.

Thank you for considering this proposal. I look forward to the opportunity to discuss it further.

Sincerely, [Your Name]

Template 2: Personalized and Engaging

As a fellow entrepreneur and enthusiast in the [industry], I am thrilled to present my business plan for [Your Business Name]. Our company is dedicated to [briefly describe your business] and aims to [state the primary goal or mission of your business].

I have meticulously crafted the attached business plan to reflect our innovative approach and strategic vision. I believe [Recipient’s Company Name] would find our plan both compelling and aligned with your interests in the industry.

I am eager to discuss this opportunity with you and explore how we can work together to achieve mutual success.

Best regards, [Your Name]

Template 3: Concise and Direct

Attached is the business plan for [Your Business Name], a company focused on [briefly describe your business]. Our goal is to [state the primary goal or mission of your business], and we believe that [Recipient’s Company Name] can significantly contribute to our journey.

Thank you for considering this proposal. I look forward to discussing it with you soon.

Tips from Personal Experience

• Tailor Each Letter: Customize each cover letter to the recipient to show genuine interest and effort.
• Be Concise: Keep your cover letter short and to the point, focusing on the most important aspects of your business.
• Highlight Key Points: Emphasize the most compelling parts of your business plan to pique interest.
• Professional Tone: Maintain a professional tone, even if you are being engaging and personal.

Real-Life Example

I once wrote a cover letter for a tech startup seeking venture capital. By tailoring the letter to highlight the unique aspects of our technology and aligning it with the interests of the venture capital firm, we successfully secured a meeting and eventually received funding.

Table: Comparison of Cover Letter Styles

By following these guidelines and using the provided templates, you can craft a compelling business plan cover letter that effectively communicates your business’s potential and secures the interest of your target audience. 

Frequently Asked Questions (FAQs)

Q: what should be included in a business plan cover letter.

Answer : In my experience, a business plan cover letter should include a brief introduction, the purpose of the business plan, and a summary of the key points. It’s crucial to highlight your company’s mission and the value proposition right from the start.

Q: How long should a business plan cover letter be?

Answer : From my experience, a business plan cover letter should be concise, typically one page. It needs to capture the reader’s attention quickly while providing enough information to understand the essence of your business plan.

Q: Who should you address a business plan cover letter to?

Answer : Based on my practice, always address the cover letter to a specific person, such as the investor or loan officer. It shows that you’ve done your homework and are serious about your business proposition.

Q: How do you make a business plan cover letter stand out?

Answer : To make your cover letter stand out, I recommend personalizing it with relevant details about the recipient and emphasizing your unique selling points. Sharing a compelling story about your business journey can also create a memorable impression.

Q: Can a business plan cover letter influence funding decisions?

Answer : Absolutely, in my experience, a well-crafted cover letter can set a positive tone and make a strong first impression. It’s your chance to convey passion and confidence, which can significantly influence funding decisions.

Q: Should financial projections be mentioned in the cover letter?

Answer : Yes, I always mention key financial projections briefly in the cover letter to spark interest. However, detailed financials should be reserved for the business plan itself.

Q: Is it necessary to mention market research in a business plan cover letter?

Answer : Yes, highlighting market research shows that you understand the market and have a strategic plan. In my experience, it reassures the reader that your business idea is grounded in reality.

Q: How do you convey enthusiasm in a business plan cover letter?

Answer : Conveying enthusiasm is essential; I always express my passion for the business and its potential impact. Using dynamic and positive language can help transmit your excitement and vision to the reader.

Q: What tone should a business plan cover letter have?

Answer : The tone should be professional yet engaging. In my practice, striking a balance between formality and a conversational tone can make the letter more relatable and compelling.

Q: How important is the closing statement in a business plan cover letter?

Answer : The closing statement is critical; it should leave a lasting impression. I always use it to reiterate my commitment and invite the reader to discuss the business plan further, showing openness and confidence.

How to Write an Effective Business Plan Cover Letter

Written by Dave Lavinsky

Anyone who is seeking investment or a loan should have a well-written and well-researched simple business plan template . It will not only help you to make a good first impression with potential investors and lenders, but it can also provide them with all of the information they need in order to make their decision about funding your business.

Download our Ultimate Business Plan Template here

When approaching investors and lenders, you will want to make sure that you have a cover letter to introduce your business plan. In this article, you will learn what a business plan cover letter is, why it is important, and a proven template for you to use.

A business plan cover letter is a type of professional correspondence that you send with your business plan to introduce yourself and your plan to a potential investor or lender. It is important to make a good first impression with your cover letter, as it is likely the first thing the reader will see.

Why is a Business Plan Cover Letter Important?

The main purpose of the cover letter is to make a good first impression and to sell your business idea. It is also your chance to explain why your business is a good investment or business loan candidate.

Optionally, you can explain why you are approaching the potential investor or lender and what they can gain from investing in your business.

How to Write a Cover Letter Properly

In order to compose an effective cover letter, you should keep several things in mind.

First, try not to exceed a half-page for your cover letter. The person that you are sending it to is likely going through a large stack of business plans, and they don’t have time to read a long cover letter from every business owner in need of funding. It should be long enough to make a good impression, but short enough to create interest to entice the reader to read your business plan to learn more.

Second, you should make sure that your cover letter is well-written and professional-looking. It is important to take the time to draft a good cover letter, in the proper business cover letter format, as it can help to make a positive impression on the reader.

Finally, you should tailor your business plan cover letter specifically for the person or company you are sending it to. If you were sending it to a small business investor, you should mention that. If you were sending it to a bank, make sure to mention your plans for repayment of the loan. 

However, because most business plans are sent to investors or lenders via email, a formal cover letter isn’t always needed. Rather, you can simply put a note in the body of your email.

Regardless of the method of delivery, your contact information should be included, as well as any other important details that will help your reader contact you to talk through your funding options further.

    Finish Your Business Plan Today!

Growthink’s business plan cover letter template.

Below is our sample business plan cover letter template that can either be sent via email or printed:

[Your Name] [Business Name] [Street Address] [City, St Zip]

[Name of Investor/Lender] [Title] [Company] [Address] [City, St Zip]

Dear [Name of Investor/Lender]:

Attached please find the business plan for [Business Name].

I think you will find it very interesting and hopefully a fit with your investment criteria.

If you have any questions or would like to schedule a meeting to discuss further, please email me at [your email address] or call me at [your telephone number].

[Sign here if cover letter sent by mail, fax, or delivered in person]

[Your Name] [Business Name] [Title]

Other Business Plan Cover Letter Examples

Use the cover letter examples below to help inspire you to create your own cover letter for your new business venture or to grow your existing organization.   

Olivia’s Bakery

Dear Investor,

Olivia’s bakery is a family-owned and operated business that has been in operation for over five years. We are a full-service bakery that specializes in creating delicious, fresh pastries, cakes, and breads.

Our bakery has been a staple in the community and we have developed a strong following of customers who appreciate our unique products. Our goal is to continue growing our business by expanding our product offerings and reaching new customers.

We believe that our bakery has great potential and would be a valuable addition to your portfolio. We would be grateful if you could take the time to review our business plan and provide us with your feedback. We would love for you to stop by our bakery and try some of our goods.

Please feel free to call me at 555-555-1212 if you have any questions. I look forward to hearing from you soon.

The Hudson Boutique Hotel

Dear Mr. James Peterson,

The Hudson offers an upscale experience in a smaller city setting with all of the comfort and amenities of home. We offer our guests free Wi-Fi access as well as complimentary breakfast and on-site parking. Our rooms are modern and elegant, and we provide luxury bedding that helps ensure a quality night’s sleep.

Our location at 412 National Street is just two blocks from downtown and within walking distance to several popular restaurants and shops. Please refer to the attached business plan for more information on location specifics. This document also outlines our company philosophy including management team profiles, financial projections, and more.

Thank you for your time and consideration. I am eager to discuss our plans to expand the boutique hotel further with you. Please do not hesitate to contact me at 555-555-1212 should you have any questions or would like to arrange a meeting.

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ABC Widgets Inc.

To Whom It May Concern,

ABC Widgets Inc. is a widget manufacturer that has been in business for over 10 years. We specialize in the production of high-quality widgets for both commercial and residential use. We have a strong reputation for providing an excellent customer experience and our widgets are backed by a 100% satisfaction guarantee.

We are excited to announce that we will be expanding our business and are in the process of constructing a new widget factory. This facility will allow us to increase our production capacity and meet the growing demand for our widgets.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We would also love to schedule a meeting so that we can discuss our expansion plans in further detail.

Thank you for your time and consideration.

My name is John Doe and I am the owner of XYZ Tours, a travel agency based in New York City. We have been in business for over 30 years and specialize in group tours to European destinations.

I am writing to request your support for our organization as we continue to expand operations and reach out to customers nationwide. Our goal is to be the leading tour operator in the Northeast by 2025 and we can achieve this with your help.

With a location just steps from Columbus Circle, XYZ Tours has easy access from Midtown Manhattan making it an ideal destination for tourists from all over the country. As one of our valued partners, you will receive preferred pricing on all of our services including transportation, lodging, and entertainment options.

Thank you for your time and consideration. I would be happy to answer any questions you may have. Please do not hesitate to contact me at 555-555-1212.

Owner, XYZ Tours LLC.

The Smith Corporation

Dear Mr. Brown,

The Smith Corporation is a leading producer of high-quality office furniture. For the past 30 years, we have been committed to providing our customers with the best products and installation services in the industry.

We are pleased to announce that we will be expanding our operations and are in the process of constructing a new production facility. This facility will allow us to increase our production capacity and meet the growing demand for our furniture.

How to Finish Your Business Plan in 1 Day!

Other helpful business plan articles & templates.

Business Plan Cover Letter Sample: Free & Customizable

In this article, I will guide you through a step-by-step process to write an effective business plan cover letter, peppered with insights from my personal experience. Including a customizable template.

Key Takeaways: Understand Your Audience: Tailor your cover letter to the interests and needs of the reader. Be Clear and Concise: Keep your cover letter succinct, focusing on key points. Highlight Key Aspects: Emphasize the unique selling points of your business. Personalize Your Approach: Share a bit of your entrepreneurial journey to create a connection. Follow a Structured Format: Use a template to ensure all critical elements are covered. Proofread and Edit: Ensure your cover letter is free from errors and is polished.

Step-by-Step Guide to Writing a Business Plan Cover Letter

Step 1: understand your audience.

Before you begin writing, it’s crucial to understand who will be reading your cover letter. Tailoring your message to the interests and concerns of your audience can significantly increase your chances of making a positive impression.

Step 2: Start With a Strong Opening

Begin with a compelling introduction that grabs the reader’s attention. Mention your business’s core value proposition and how it addresses a specific need or opportunity in the market.

Step 3: Outline Your Business Plan

Briefly describe what the reader can expect to find in the business plan. Highlight key sections, such as the market analysis, financial projections, and strategic direction.

Step 4: Share Your Unique Story

Inject a personal touch by sharing a brief narrative of your entrepreneurial journey. This helps create a connection with the reader and adds a human element to your business proposal.

Step 5: Call to Action

Conclude with a clear call to action, inviting the reader to delve into your business plan for more detailed information.

Step 6: Close with a Professional Sign-off

End your cover letter with a professional closing statement and your signature.

Template for a Business Plan Cover Letter

[Your Name] [Your Position] [Your Contact Information] [Date]

[Recipient’s Name] [Recipient’s Position] [Company Name] [Company Address]

Dear [Recipient’s Name],

I am pleased to present you with the business plan for [Your Company’s Name], a venture poised to [briefly state your value proposition]. Our business addresses [specific need or opportunity] by [brief explanation of your solution].

Enclosed, you will find a comprehensive plan outlining our market analysis, product/service offerings, competitive landscape, and detailed financial projections. Our team is committed to [briefly mention your commitment or mission], and we are excited about the potential to [state the potential impact or success of your business].

My journey to this point has been [share a brief personal story or insight], and I am passionate about the opportunity we have to make a difference in [mention the industry or sector].

I invite you to review our business plan and welcome any questions or feedback you may have. I am keen to discuss how we can collaborate to turn this vision into reality.

Thank you for considering [Your Company’s Name]. I look forward to the possibility of working together.

[Your Name] [Your Position]

Personal Tips from Experience

• Be Authentic: Authenticity resonates. Share genuine insights or stories about your journey to establish trust and connection.
• Keep It Relevant: Focus on information that directly supports your business’s value proposition and goals.
• Follow Up: Don’t hesitate to follow up after sending your business plan and cover letter. It shows initiative and interest.

I hope these insights and steps help you craft a compelling business plan cover letter that resonates with your audience. I’d love to hear about your experiences and tips as well. Feel free to share your thoughts and questions in the comments below.

Frequently Asked Questions (FAQs)

Q: what is the purpose of a business plan cover letter.

Answer: The business plan cover letter serves as a formal introduction to your business proposal. It provides a brief overview of what the reader can expect inside the business plan, sets the tone for your presentation, and aims to persuade the reader to delve deeper into the document. 

Essentially, the business plan cover letter is your first opportunity to make a strong impression.

Q: How is a business plan cover letter different from a business plan executive summary?

Answer: While both the business plan cover letter and executive summary provide introductory information, they serve different purposes. The business plan cover letter is a brief letter addressed to a specific individual, introducing your business proposal and highlighting its significance. 

On the other hand, the executive summary is a section within the business plan that provides a concise overview of the entire plan, touching on key aspects like the business model, market analysis, financial projections, and strategies. 

Think of the business plan cover letter as an invitation to read the plan, while the executive summary offers a snapshot of its content.

Q: Should the business plan cover letter be attached to the business plan or sent separately?

Answer: Ideally, the business plan cover letter should be attached to the front of the business plan, especially if you’re submitting a physical copy. 

If you’re sending your business plan via email, the business plan cover letter can be written directly in the body of the email, with the business plan attached as a separate document. 

Either way, the business plan cover letter is meant to be the first thing the recipient sees, setting the stage for the detailed plan that follows.

Q: How long should a business plan cover letter be?

Answer: A business plan cover letter should be concise and to the point, typically not exceeding one page. Its primary goal is to captivate the reader’s attention and motivate them to review the entire business plan. 

It’s essential to maintain brevity while ensuring that the main points—like the purpose of the business, its potential, and the reason for reaching out—are effectively communicated.

Q: Can I use the same business plan cover letter for multiple recipients?

Answer: While the core content of your business plan cover letter might remain consistent, it’s crucial to personalize each letter for its specific recipient. 

Addressing the recipient by name, referencing their company, and mentioning any shared connections or mutual interests can make your letter stand out. A tailored approach shows that you’ve done your research and genuinely value the potential relationship, rather than sending out generic, mass-produced letters.

Q: Are there professionals who can help write a business plan cover letter?

Answer: Yes, there are many professional services and consultants who specialize in business planning and proposal writing. These experts can craft a compelling business plan cover letter tailored to your business and target audience. 

It’s worth considering their expertise, especially if you’re unfamiliar with creating such documents or want to ensure the best possible first impression.

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5 Steps to Writing a Business Plan Cover Letter [+ Templates!]

Every business plan needs a cover letter. Also known as an introduction, executive summary , or overview, your cover letter is your first impression.

It sets the stage for the rest of the document and tells the reader what to expect. Most importantly, it compels the reader to spend the time it will take to review the plan in full.

But how do you write a cover letter? What should it say?

There will be no guesswork here. We’re covering all of the essential deets to include. Plus, we’ve got templates to make your life easier.

What’s in this guide :

Why your business plan cover letter is important

What to include in your cover letter, how to write your business plan cover letter, 3 business plan cover letter templates.

Without a great cover letter, your business plan will lack context and urgency—making it less likely that your audience will read it.

A cover letter surfaces the most important details from the plan, allowing you to craft a cohesive story. For instance, you might focus your cover letter on your market research findings, your estimated profit margin, or how your company is preparing to achieve your business goal. Essentially, it allows you to direct readers’ attention where you want it to go .

A business plan can also motivate you . Entrepreneurs with completed business plans are 260% more likely to start their businesses. When you write a great cover letter, it can serve as a reminder of why you’re putting in the hard work and keep you on track.

What should you include? That depends on the type of business plan you’re writing. Is this a plan to launch a startup, release a new product, or improve an existing business?

Here are some essential pieces of information to include for different types of plans. (Remember that while the business plan will delve into all the details, the cover letter will summarize the most important information.)

New business plans :

Market research

Problem or opportunity statement

Outline of initial offerings (products or services)

Business and pricing models

Time to profitability

Business risks and mitigation plans

Competitive landscape

New product launches :

Product landed cost

Product price for each channel (wholesale, DTC, Amazon, etc.)

Projected profit margin for each channel

Product branding and marketing plan

Plan for product validation and prototyping

Business improvement projects :

Current state of the business

Opportunities for growth

Opportunities for expense cutting

Opportunities for process or productivity improvements

Prioritization of improvement projects

Project goals

Project timelines

Third-party service pitches :

Client goals and objectives

Service scope

Service deliverables

Project or implementation timelines

Expected outcomes

In most cases, the cover letter should fit within one page, but for very long business plans, you might need a page and a half or even two pages to fit the overarching story you want to convey.

You should address the cover letter to your intended reader. That might be a loan officer for a business loan, a potential investor, a business partner, or a client.

Business plan cover letter example

Cover letter examples can offer inspiration and provide a jumping point for your writing.

Here’s an example of a cover letter for a business consulting plan :

Notice how the example focuses heavily on the pain points of running a business: working hard, listening carefully, watching cash flow, etc. The cover letter makes the point that when you’re in the weeds of your business, it can be tough to envision the big picture and steer the ship.

Above all, a cover letter should be compelling. So make sure to include illustrative language, metaphors, clear pain points, and goals to bring the proposed plan to life.

Your cover letter is one of the most important sections of any business plan or business proposal . Follow these simple steps and writing tips to win over stakeholders.

Step 1. Write your business plan first

It’s nearly impossible to write a great cover letter without writing your business plan first. Why? Because your cover letter surfaces the key points from the plan so readers know why they should read the plan and what to focus on.

To write an excellent business plan, you must first begin with research. You might put together a small focus group, interview target customers over the phone, assess a handful of competitor products, and analyze influencers’ social media content within your industry.

Now that you’ve done your research, you can start writing your plan.

Make sure to include these sections:

Market problem

Your proposed solution

Your business model

Target customers

Marketing plan

Your competitive advantage

Financial projections

Required funding

Step 2. Write a strong introduction paragraph for your cover letter

Now it’s time to write the perfect cover letter.

While your cover letter will summarize a variety of points, the first paragraph should have a clear focus. It shouldn’t bounce all over the place, but should make a single compelling argument. You can start with the market opportunity, the unmet customer expectations, the prospective client’s key pain points, or the stellar profit margin your business plan is proposing.

And remember that a good hook makes the reader want to keep reading. So spend plenty of time coming up with a great first sentence that will creatively lead into your opening argument.

Step 3. Write your supporting paragraphs

The next step is to write the supporting paragraphs that drive home your key argument.

For example, if your opening paragraph states that your business plan will address a $1 billion dollar market opportunity, then the remaining paragraphs should clarify the market need (what do customers expect and why haven’t your business competitors risen to the challenge?), how you will address that need (what products or services will you offer?), and what you need from the reader (an investment, a loan, their experience as your co-founder, etc).

Consider using bullet points to quickly list out important details like market research findings, product launch plans, or business goals.

Step 4. Revise your cover letter

Don’t expect to knock it out of the park on the first try. Give yourself time to revise the cover letter over a couple of days. When you take a break before editing , you’re able to look at your writing more objectively—almost as if it was written by someone else. You also allow yourself the space to come up with creative, fresh ideas for hooks, key arguments, etc.

Step 5. Double check that the rest of the business plan follows suit

And lastly, you need to check that your cover letter matches your business plan (and that your business plan matches your cover letter) . This song-and-dance might take some time because whenever you add new info to your business plan, you need to consider if it’s important enough to be featured in the letter. And anything you add to your letter certainly needs to be covered in the plan.

Your reader is going to want to find more details within your business plan, so make sure you’re titling sections clearly. For instance, if you mention “market research” in your cover letter, then title the matching section the same way. Your cover letter serves as a reference point for what readers should hunt for in the plan, so keep that in mind when you’re formatting and adding the finishing touches.

A business plan is most commonly written when starting a new business. But documented plans are also useful when launching a new product, embarking on a big project, or pitching a service. These cover letter templates can be adapted for just about any use case.

1. Accounting plan cover letter template

If you’re sending your business plan to potential investors, lenders, or someone else you’re trying to convince, this template may be helpful. It’s short, to-the-point, and full of confidence.

2. Investing plan cover letter template

This cover letter template is perfect for new business plans in the investing, fintech, and financial services industries. It hones in on the core pain points of amateur investors in need of financial planning.

You can adapt the pain points shared into more of a summary of your market research and the target audience’s needs. Or, you can use this template to pitch financial services directly to potential clients, making sure to include the details of the services in the rest of the plan.

3. Business project cover letter template

This project proposal template can easily be adapted for any business plan, product launch, or operational improvement project. The cover letter is written with compelling language that clearly states the needs and challenges of the project, as well as how you will address them.

To make this template your own, start by summarizing the risks of the project, and then segway into how your business plan mitigates those—whether through hiring, training, project management, software implementation, or a combination of these and other strategies.

Send business plans and proposals that get accepted

Whether you’re sending documents to investors, partners, clients, coworkers, your boss, or other stakeholders, one thing is certain: you want your plan to be accepted.

By analyzing over a million business proposals and plans sent with our software, we found that documents are more likely to close when they include images, e-signatures, intake forms, and editable pricing tables. With Proposify , you get all of these features plus viewing analytics, so you can check when your emails and plans have been viewed. This will help you know who to follow up with to close the deal.

Send better pitches with Proposify. Learn more and start your free trial.

Dayana Mayfield is a B2B SaaS copywriter who believes in the power of content marketing and a good smoothie. She lives in Northern California. Connect with her on LinkedIn here: linkedin.com/in/dayanamayfield/

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How to Write a Business Plan Cover Letter

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 20, 2023

Congratulations! You’ve finished your business plan , and now you’re looking to send it out to potential backers. Great work. But there is one last hurdle before you move forward, and that’s writing a cover letter to introduce yourself and your business and convince people to dig into your business plan. 

It needs to quickly capture readers’ attention and interest, which means it needs to be very well written. But don’t worry, this handy guide outlines how to craft a business plan cover letter that will give you and your venture the best chance of success. 

• Why Is a Cover Letter Important?

A cover letter is like an elevator pitch – it’s your opportunity to attract investor interest and persuade them to investigate further. Basically, you’re selling your business idea in just a few paragraphs.

But keep in mind that most investors receive hundreds of business plans every month, most of which they never read. Thus, your cover letter needs to break through the noise and grab their attention.

• What to Include in Your Business Plan Cover Letter

Your cover letter needs to be brief, just half a page or so. This means you need to quickly get to the point. 

Start with a header that includes your name, the name of your business , and contact information. Next comes the name and address of the recipient, followed by a greeting line, which should also mention the person’s name.

Grab Their Attention  

Grab their interest immediately with a sentence or two highlighting this fantastic business opportunity. If you met them while networking, briefly mention that before detailing your vision – the problem your business solves and how. Keep it brief, and make it compelling.

Why Will Your Business Be Unique?

Next, explain exactly what will make your business stand out. Do you have intellectual property?  A unique value proposition or competitive advantage ?  Choose what you think is the single most compelling point in your business plan and explain it in detail.  

Who Are You?

Briefly touch on the skills and experience that will help you execute your business plan. If you have partners, briefly mention their qualifications as well. Avoid being overly self-promotional.

Close It Out

End by thanking them for their time and proposing a follow-up, whether it’s scheduling a call or a future email. Offer to send additional information and answer any questions they may have.

• Business Plan Cover Letter Template

[Your Name] [Your Address] [City, State ZIP Code] [Your Email Address] [Your Phone Number] [Today’s Date]

[Recipient Name] [Recipient Title] [Company Name] [Address] [City, State ZIP Code]

Dear [Recipient Name],

I am writing to introduce our company, [Your Company Name], and to present to you our business plan that outlines our mission, objectives, and strategies for [specific purpose, e.g., expansion, new product launch, etc.].

Our team has worked diligently to create a comprehensive plan that we believe not only aligns with the current market trends but also capitalizes on future opportunities. We have taken into consideration the challenges that we might face and have developed strategies to navigate them.

In the enclosed business plan, you will find:

• Executive Summary : A brief overview of our company and the main objectives of this plan.
• Market Analysis: An in-depth look into our target market , its size, and growth potential.
• Products/Services: Detailed descriptions of our offerings and their unique selling points.
• Marketing Strategy: Our approach to reaching our target market and driving sales.
• Financial Projections: Expected revenues, costs, and profitability for the next [X years/months].

We are confident that our business plan provides a clear and attainable path for [Your Company Name] to achieve its objectives. We invite you to review the document and would be more than happy to address any questions or concerns you might have.

Thank you for considering our proposal. We look forward to the possibility of working with you and appreciate your time and consideration.

[Your Name] [Your Title/Position] [Your Company Name]

• Business Plan Cover Letter Example

John Doe 123 Apple Lane Los Angeles, CA 90001 [email protected] (123) 456-7890 September 13, 2023

Mr. Richard Smith Investment Manager Capital Ventures Ltd. 456 Orange Street Los Angeles, CA 90002

Dear Mr. Smith,

I am writing to introduce our company, TechGuard Solutions, and to present to you our business plan that outlines our mission, objectives, and strategies for expansion into the European market.

Our team has devoted countless hours to crafting a comprehensive plan that aligns with the technological advancements of the current age and seizes potential market opportunities in Europe. Recognizing the challenges of entering a new market, we’ve developed robust strategies to ensure our success.

• Executive Summary: A brief snapshot of TechGuard Solutions and our vision for European expansion.
• Market Analysis: An exploration of the European tech market, emphasizing its growth potential.
• Products/Services: Detailed descriptions of our cybersecurity tools and their significance in the current digital age.
• Marketing Strategy: Our blueprint for penetrating the European market and establishing a strong presence.
• Financial Projections: Forecasts of our revenues, costs, and profitability for the next 3 years in Europe.

We are optimistic that our business plan illustrates a clear and achievable route for TechGuard Solutions to thrive in Europe. We invite your insights and feedback on our proposed strategy.

Thank you for considering our proposal. We are eager to embark on this journey and hope to collaborate closely with partners like Capital Ventures Ltd.

John Doe CEO TechGuard Solutions

Even though a business plan cover letter needs to be short, it’s wise to take all the time you need to make sure it’s perfectly crafted. The future of your business could depend on it! So once you’ve written a solid draft, show it to people you trust to get their feedback and make changes as needed.

A good cover letter will convince readers that this is a business plan they simply must read. And if you’re able to do that with major investors, your business has a great shot at success.

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Crafting An Effective Business Plan Cover Letter: Tips And Examples

Over 90% of investors make their initial judgment on a business plan within just 30 seconds. Clearly, a compelling cover letter can make all the difference. It acts as the gateway to your business plan, leaving a lasting first impression.

Historically, the importance of a well-crafted cover letter has been underscored by numerous success stories in the business world. According to a recent survey, 88% of investors are more likely to read a business plan if the cover letter is engaging and concise. Effective examples often include a strong opening statement, an overview of your business, and a clear call-to-action, tailored specifically to the reader’s interests.

Crafting an Effective Business Plan Cover Letter

A business plan cover letter is your chance to make a great first impression. This letter introduces your business plan to potential investors or partners. It should be clear, concise, and engaging. Using a professional tone, explain why the reader should be excited about your business. Keep their attention right from the start.

Begin with a compelling opening statement to grab attention. Highlight what makes your business unique. Describe your company’s mission and vision in a few sentences. Use bullet points to list key aspects of your business plan, such as your target market and product offerings. This helps keep the letter organized and easy to read.

Transition smoothly to explain how your business will succeed in the market. Mention any market research or trends that support your plan. Be sure to emphasize your team’s expertise and experience. Share specific examples or case studies if you have them. Facts and figures can make your points more compelling.

Conclude with a strong call to action. Invite the reader to dive into the business plan for more detailed information. Mention any attached documents or appendices. Thank the reader for their time and consideration. A well-crafted cover letter sets the stage for a successful business plan presentation.

Importance of a Business Plan Cover Letter

A business plan cover letter is essential because it creates the first impression about your business. Investors often read this letter before looking at your full business plan. It sets the tone and builds anticipation. Sometimes, a well-crafted cover letter can be the difference between getting noticed and being overlooked. It’s your chance to shine.

This cover letter showcases your professionalism and attention to detail. It allows you to briefly explain the highlights of your business plan. By summarizing the key points, it helps the reader understand what to expect. This makes their job easier by giving them a snapshot of your business goals. A clear and concise letter shows you value their time.

An effective cover letter also demonstrates your communication skills. It reflects how you present information clearly and succinctly. This is crucial in business, where clarity matters. A poorly written letter might make the reader doubt your ability to run a business. Conversely, a strong letter boosts their confidence in you.

Finally, a business plan cover letter can help you stand out in a crowded market. With many businesses vying for attention, a memorable cover letter can make a big difference. Use bullet points to highlight unique aspects like your innovative products, experienced team, or market opportunity. Making a strong first impression increases your chances of success.

Key Components of an Effective Cover Letter

Starting your cover letter with a strong introduction is crucial. Begin with a catchy statement that grabs attention. Mention who you are and the purpose of your letter. This sets the stage for the rest of the document. Captivating the reader here increases the chances they’ll keep reading.

A compelling body section should follow. This is where you highlight the key aspects of your business plan. Use bullet points to make the information skimmable:

• Company Mission and Vision
• Unique Selling Points
• Market Opportunity
• Team Expertise

These points give the reader a snapshot of your business’s potential.

Next, include supportive data and research findings. Mention market trends and statistics that back your claims. For example, you could use a table to show projected market growth or competitive analysis. Concrete data makes your letter more convincing and credible. It’s a chance to prove your business idea is well thought out.

Conclude with a strong ending and call to action. Encourage the reader to explore your business plan further. Mention any attached documents that provide additional details. A polite thank you makes a good impression. Ending on a positive note leaves the reader eager to learn more about your venture.

Tips for Writing a Strong Business Plan Cover Letter

Start with a powerful opening sentence. This should grab the reader’s attention immediately. Mention why you’re writing and what you hope to achieve. Keep it short and to the point. A good opening sets the tone for the rest of the letter.

Know your audience and address them directly. Personalize the letter by including the recipient’s name and title. This shows you’ve done your homework. Tailoring your message makes it more relevant. A personalized approach is always more engaging.

Highlight your business’s key strengths early on. Use bullet points to list what makes your business unique:

• Innovative products or services
• Strong market potential
• Experienced management team
• Proven business model

These points should quickly tell the reader why your business is worth their time.

Include concrete data and statistics to support your claims. Reference relevant market research and trends. This adds credibility to your cover letter. Tables can be useful for presenting complex data clearly. For example, show your projected revenue growth in a simple table.

Keep your language clear and concise. Avoid jargon and complex phrases. This makes your letter accessible to a wider audience. Remember, you want to make it easy for the reader to grasp your key points.

End with a strong call to action. Encourage the reader to read your full business plan for more details. Thank them for their time and consideration. A polite and professional closing leaves a lasting impression. It could be the final push they need to take your business plan seriously.

What to Avoid in a Business Plan Cover Letter

Avoid being too vague. General statements like “We have a great product” don’t provide specific information. Instead, focus on concrete details that showcase your business’s strengths. Specificity is key to making a good impression. Make your points clear and focused.

Steer clear of using jargon and complex language. Using complicated terms can confuse the reader and make your letter hard to understand. Stick to simple and straightforward language. Remember, the goal is to communicate, not to impress with big words. Clarity leads to better comprehension.

Avoid making unsupported claims. Statements like “We will dominate the market” need backing evidence. Provide facts or research to support such claims. Without evidence, these statements can come off as unrealistic. Make your cover letter both ambitious and credible.

Do not forget to personalize your cover letter. Failing to address the recipient by name can make your letter seem generic. It may appear rushed or careless. Personalization shows you took the time to understand who you’re writing to. It helps establish a connection.

Avoid overloading the letter with too much information. Keep it concise and to the point. Including too many details can overwhelm the reader. Save the nitty-gritty for the business plan itself. The cover letter should be a teaser, not the full story.

Watch out for spelling and grammatical errors. Typos can make your letter look unprofessional and hurt your credibility. Double-check everything before sending. Small mistakes can have a big impact. A polished letter reflects well on your business.

Examples of Successful Business Plan Cover Letters

Real-world examples can provide great insights into crafting an effective cover letter. One notable example is from a tech startup that highlighted its innovation in artificial intelligence. The letter began with a compelling statistic about AI’s growth. They then outlined their unique product features. The closing invited investors to learn more through the attached business plan.

Another strong example comes from a renewable energy company. Their cover letter included a table showing projected market growth and potential earnings. This data backed up their claims and grabbed the reader’s attention. They also emphasized the experience of their management team. The letter’s clear and professional tone built credibility.

A healthcare startup successfully used bullet points to list their USPs (Unique Selling Points). They highlighted their cutting-edge technology and partnerships with leading hospitals. Each point was concise yet powerful. The simplicity made it easy for investors to understand. This format showcased their strengths effectively.

An e-commerce business used a personalized approach in their cover letter. They mentioned the recipient’s prior investments in the retail sector. This showed they had done their research. The letter focused on market opportunities and their competitive advantages. This personal touch made the letter stand out.

A nonprofit organization crafted a heartfelt cover letter to potential donors. They started with a relatable story about someone they helped. Followed by bullet points of their achievements and future goals. This emotional appeal and clear structure made a lasting impact. The letter ended with a strong call to action encouraging donations.

These examples show that different strategies can work depending on your target audience. Using data, personal touches, or emotional stories can all make a cover letter successful. The key is to be clear, honest, and engaging. Tailor your approach to what best highlights your business’s strengths.

How a Compelling Cover Letter Boosts Your Business Plan’s Success

A compelling cover letter can grab an investor’s attention immediately. An engaging introduction sets the stage for your business plan. It makes the reader eager to dive into the full document. First impressions matter, and a strong cover letter ensures yours is positive.

An effective cover letter highlights key aspects of your business. This includes strengths like market potential and competitive advantages. Using bullet points for these elements can make them stand out:

• Innovative Products
• Strong Management Team
• Growth Potential
• Market Demand

This summary gives investors a quick snapshot of why they should be interested.

Clarity and professionalism in your cover letter build credibility. If an investor sees that you can communicate effectively, they are more likely to trust your business acumen. This trust can lead to further interest and consideration. It’s not just about what you say but how you say it.

A well-crafted cover letter also sets expectations for the rest of your business plan. If the cover letter is thoughtfully written, readers will anticipate a similarly detailed business plan. This alignment keeps them engaged as they move from the summary to the specifics. A seamless transition maintains their focus throughout.

The cover letter serves as an essential guide through your business plan. It lays out the roadmap for what follows, making complex information easier to digest. When done well, it piques curiosity and provides context. Effective navigation keeps the reader engaged from start to finish.

Investors often receive numerous pitches daily; therefore, standing out is crucial. A compelling cover letter differentiates your business from others vying for attention. Tailoring it to reflect unique selling points boosts its impact significantly, increasing chances of securing funding or partnerships.

Frequently Asked Questions

Here are some of the most common questions about writing a business plan cover letter. Understanding these can help you craft a compelling and effective cover letter.

1. Why is a business plan cover letter important?

A business plan cover letter is crucial because it creates your first impression with potential investors or partners. It gives them a quick snapshot of your business and sets the tone for your entire presentation.

If done well, it can spark interest and encourage the reader to dive deeper into your business plan. An engaging cover letter shows professionalism and attention to detail, making your proposal stand out among others.

2. What should be included in a business plan cover letter?

A strong business plan cover letter should start with a compelling introduction to grab attention right away. Include key highlights like your business’s unique selling points, market opportunities, and team expertise to provide an overview that piques interest.

Moreover, use concrete data and market research to back up your claims, ending with a clear call-to-action inviting the reader to explore further details within the full business plan.

3. How long should a business plan cover letter be?

A business plan cover letter should generally be one page long. This ensures that it remains concise while still conveying all essential information effectively.

You want to make sure you capture the reader’s attention without overwhelming them with too much detail in the initial introduction. A single page helps keep focus sharp and direct.

4. Can I use templates for my business plan cover letter?

Templates can serve as useful starting points by providing structure and essential elements needed in the cover letter. However, customization is key; ensure you tailor it specifically to fit your audience and emphasize what makes your business unique.

This personal touch not only avoids making your letter look generic but also shows genuine effort, which can impress potential investors or partners more than any standard template ever could.

5. What are common mistakes to avoid in a business plan cover letter?

Avoid being too vague or overly detailed; keep it specific yet concise. Lack of personalization can also hurt—address recipients by name whenever possible rather than using generic salutations like “To Whom It May Concern.”

Poor grammar or typos give off an unprofessional image that could damage credibility from the get-go; always proofread carefully before sending out any correspondence connected directly with professional aspirations such as funding opportunities through well-crafted proposals!

Crafting an effective business plan cover letter is essential for making a strong first impression. It provides a snapshot of your business, engages the reader, and encourages them to explore further. By following the outlined tips and examples, you can create a cover letter that stands out.

Remember, clarity and personalization are key. Avoid common pitfalls, and make sure to tailor your letter to your specific audience. A well-written cover letter can significantly boost your chances of success, showing professionalism and capturing interest right from the start.

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How to Write a Business Plan Cover Letter in 8 Easy Steps

Business plans are one of the biggest challenges entrepreneurs face when pitching their ideas to investors.

Similar to a CV document for an idea, the plan consists of multiple important pages that describe WHY it’s worth it for investors to get into it from the ground floor.

However, even if the plan is perfect, there’s still an extra step.

It’s the business plan cover letter.

An Email Attachment

A printed letter, foundations, grants and others, the style of the cover letter, address the person/group, add the introduction, add background information and credentials, explain the inspiration of your pitch, showcase your pitch in a short paragraph, continue with an acknowledgement of their contribution, add a plea paragraph, the conclusion, using grammarly, using hemingwayapp, printed business plans, email business plans, when should you seek investments in your business.

You, as the entrepreneur, might have already dealt with financial sheets, branding guides, and more. The timelines and elevator pitches should PERFECTLY encapsulate your idea or the state of your business right now.

But when you go to send it over to investors, suddenly you end up BAMFed that you haven’t prepared ANYTHING to serve as your cover letter.

But how do you even start writing a business plan cover letter?

What should it look like? Is it even important? Well, we’re here to tell you …it is.

You’re about to submit your business plan to a lender or an investor and what you include as an initial introduction can make or break your pitch.

So… you’re at the right place.

We’re here to answer your questions.

Let’s get started.

What is a business plan cover letter?

A business plan is an introduction to a pitch presented to an investor or a lender. Usually in the form of an email or attached next to the business plan, the cover letter gives an overview of what the business plan is about and helps the lender/investor understand the purpose of the pitch better.

The cover letter can have a vast impact on the perception of the receiver towards the whole business plan.

Some investors are quick to judge and can even accept/deny business plans solely on their initial impression of the cover letter.

In fact, not including a cover letter with your business plan can put a bad initial impression on a tenured investor.

That being said, let’s talk about the three different forms a cover letter can take.

A Cover Letter for a Business plan is most commonly sent out as a direct email to the investor/lender that is to receive the business plan.

Usually, the company mediating the investment process sends the business plans to investors and includes any personalized notes from the founder in the email body.

However, when the interaction (pitch) between the founder and investor is facilitated only between the two parties, the email in which the business plan is attached serves as a better

The second form that an email cover letter usually takes is as an email attachment.

Usually a PDF with the resounding name, the cover letter is sent in the email to the lender/investor as a separate file, but one that is different from the business plan.

This is one of the most common ways cover letters are sent out, although it shouldn’t be the pursued choice.

The third and final form in which a business plan cover letter is exchanged between a founder/entrepreneur and a lender/investor is via a printed letter.

This printed letter is usually submitted alongside the business plan.

It should be noted that NOT ALL the time business plan cover letters are written to serve as a facilitator of the communication between a founder and a lender.

Sometimes, business plans are written for specific foundations, grants, or third-party contests and even for college classes.

If it’s the case that you should write a cover letter under a specific occasion different than the one above, you should first note any other requirements for the specificity of the content, prior to starting to write the letter itself.

Before starting the writing process you should also have a clear understanding of the style in which you are to write.

A lot of entrepreneurs consider authenticity to be the best key for gaining trust, but you should also consider the voice and tone of the letter you are about to send out to investors.

Here are a few tips to remember when writing your letter.

• Be as authentic as possible, but also keep a hyper-formal tone of voice
• Use short, concise, and clear sentences
• Structure your formatting in paragraphs of no more than two or three sentences to improve your readability
• Make sure your pitch is front and center throughout the course of the letter
• Be anecdotal and emotional, but don’t ruin your authenticity with overconfident phrases
• Make sure they are appreciated and their impact on your business is made obvious within the email

Once you have a basic understanding of what you want to write about, it’s time to start writing your business plan cover letter.

How to Write a Business Plan Cover Letter

A business plan cover letter usually has a simple and concise structure.

Let’s start with the basics.

To write your letter you should first start with the appropriate address to the party that will be on the receiving end of your letter.

The opening line of your email cover letter should be clear and concise. It should grab the attention of the investor and help them understand that you mean business.

Once you’ve addressed your investor, it’s time to introduce them to the purpose of the letter.

Make sure to include three key pieces of information in your introductory sentence.

• Who you are
• What you are looking for in terms of investment
• How this investment will help your business

Write your second paragraph as a response to the questions they might have for you.

Be confident in your approach.

Share details about why you’ve chosen them as the right investor for your business.

Having information about them, their expertise, and the overall idea of why they would be the perfect candidate should be included in this paragraph.

Make sure to also include a line or two sharing your experience and background information on your project without seeming too confident or self-centric.

Both pieces of information should be intertwined in a short and creative paragraph that serves the purpose of setting the stage for what’s to come in the letter moving forward.

Next, it’s time to get to the meat of the matter.

In this paragraph, you should focus on the inspiration behind your business, idea, or pitch.

These few lines should focus on the impact your business might have for other people, the world or your specific community.

Think about the following items when thinking about what you should write as a whole.

• What is the general purpose of your business plan and pitch?
• What is the inspiration or idea behind seeking an investment?
• What is the main way in which the investment will lead to growth?

Next, it’s time to share your pitch.

Ok. Now it’s time to introduce the actual purpose of this letter.

It’s time to share with the investor why you are sending the cover letter and what’s the purpose of your business plan as a whole.

Your pitch should be the most on-point portion of the whole cover letter.

It should contain the exact numbers of what you are asking about and include information about the exact results you are trying to achieve.

You’ve already introduced them to your pitch and have mentioned the reason that makes them perfect for this project.

However, make sure to reiterate the opportunity of the partnership via a short paragraph that acknowledges your investor.

Last, but not least, before concluding the letter you should ask the investor for any additional information you need before you start the process.

Finally, reiterate your excitement and the potential opportunity that your pitch or business has for the investor or lender of the business.

Make sure to address them properly and conclude your letter with any additional closing remarks.

Include a warm, but not over-the-top conclusion message, such as “Regards” and include your personal information and name.

The cover letter is pretty much done at this point.

Use Tools to Check the Writing and Style of your Letter

Now, before you hit the send button, it’s best to show it to friends, peers and coworkers to ensure that you have a second-eye opinion.

But even before having a second set of eyes to check the letter, it might be good to run it through grammar and style tools to ensure your content is up to par with the general standards.

Here’s how you can ensure that your writing style is consistent.

The first tool we are going to use is Grammarly.

Login to Grammarly or create an account.

Once you are in the app, click on the button to create a new document.

You will be greeted with a new blank page.

Copy-paste the contents of your letter in the app.

The moment you copy-paste your information, a new screen will appear that will help you choose the purpose of this document.

Select the options based on the tone you and the purpose you want to achieve and click continue.

Once you do, you will be able to go through the letter and make any changes based on the suggestions of Grammarly.

We recommend using the premium version, although it’s a personal choice.

The second tool we are going to use is HemingwayApp.

It will help you ensure the proper readability and contents of your cover letter.

Once you are in the app, simply copy-paste your document and you’ll immediately be given additional suggestions on how to improve your content.

Do note that for business purposes some sentences will be more difficult to read in general, so do use the app based on your own personal judgment on what to change and what should stay the same.

Once you do, your letter should be ready to send out.

You can use a third-party app to ensure the proper formatting.

Business Plan Cover Letter Tips

Once your cover letter is done, make sure to re-read it a couple of times and ensure it best serves the purpose.

Do note: If the cover letter is meant for the bank, you might want to contact a legal professional to help you out with that.

At the end of the writing process, you should have a coherent and concise letter, which you can include in your email when sending over your PDF business plan to investors.

If your business plan is hosted on a third-party service, you might want to include a link to that in the letter itself, instead of at the end as an attachment.

A tactic some business owners do is they include the cover letter as a PDF attachment and include the link to the business plan in the cover letter itself.

This ensures that your lender or investor will have the chance to check out your initial introduction, before diving into your business plan.

More often, than not, business plans are given out and presented in a printed form.

Usually, businesses ensure that their cover page is up to par with the latest design standards and that they include a simple introduction in it.

However, if you want to stand out, you might want to include a separate sheet of paper with a cover letter into your business plan.

This will help ensure that the personal touch is kept notice of by the investors.

Ultimately, you want to use all the possible options for differentiation to be able to take the center stage in the mind of the investor.

When you are sending your Business Plan as an Email PDF attachment, the cover letter will be the make-it-or-break-it factor of how your business plan will be perceived by the investor.

You will be judged on your email profile, email signature, and every line that is written out in the letter prior to the business plan itself.

Of course, you shouldn’t let that stress you out. Quite the opposite. Use it as an opportunity to be even more authentic.

Check out our guide on how to improve your email signature based on the latest design trends as a whole.

We hope our guide has helped you write an awesome cover letter.

In uncertain times, a business can always benefit from a new investment round.

Most SaaS businesses are built on the basis of a push towards investments.

And having a plan will certainly help you introduce your potential investors to what you want to achieve.

However, you shouldn’t forget that ultimately, it’s your business that you are giving away bit by bit.

So be cautious when seeking such opportunities.

Before we go, I wanted to ask you this simple question.

What’s the current state of your business? Are you simply pitching a lender? What’s your idea? Without giving out too much, share it in the comments below and let’s get the positive train going.

About the Author

Leave a reply, leave the first comment (cancel reply).

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Free Cover Letter Sample for Business Plan 

Table of Contents

If your business plan cover letter is good enough, an investor may express interest in funding your business. Writing a cover letter yourself is beneficial because you can use your ideas to flesh it out.

You can use the  cover letter for business plan sample  in this guide as a template to write a winning cover letter. 

Great cover letters are vital in attracting investors to fund your business. To make a good impression on potential investors, you must write a compelling cover letter. Your cover letter should reflect your idea and the value you can bring to the investor.

You don’t have to be a writer to craft a captivating cover letter. Only edit the templates in this article to suit your needs and match your business details!

What Is A Business Plan Cover Letter?

A cover letter for business plan is a professional write-up that contains details of yourself and the business you plan on venturing into. It is a brief introduction that outlines your plans or goals . Your cover letter should intrigue an investor since that is their first read.

A professional cover letter will feature a professional tone, relevant but concise information, and an appropriate ending.

Importance of A Business Plan Cover Letter 

A business cover letter allows you to impress the Investor and display your ability to execute your plan . It gives an understanding to the Investor about what you want to do. And how you plan to implement it in the best way possible. 

You intend to sell out an idea; use the cover letter to make them see why they should invest in your plan. 

Cover Letter for Business Plan Sample 

When writing a cover letter for a business plan, keep it short. Whoever you intend to send it to; will have other things going on around them. This means they may not have the time to read a lengthy cover letter. Your goal should be to build their interest. To achieve that, you have to write professionally. 

The following are some cover letters for a business plan to guide you.

The format.

[Your name]

[Your street address], [Your city], [Your state] [Your zip code]

[Your website URL] – [Your email address]

[Investor’s title]

[Investor’s company name]

[Investor’s city], [Investor’s state], [Investor’s zip code]

Dear [Name of Investor]:

[Introduce yourself and your business].

I have attached the business plan for [business name] to this mail.

You will be intrigued by it and may consider it a fit for your investment.

If you want us to talk about it, we can schedule a meeting one of these days.

Please, you can send me an email via [your email address] or give me a call at [your phone number]

[Your signature]

[Your title]

Example 1 [Jay’s cakes]

Dear Investor,

Jay’s Cake is a business that has existed for three years. We are a baker group making all kinds of cakes for birthdays, weddings, anniversaries, and households. Our cake bakery has grown over the years, and we have a large number of following by customers who enjoy our cakes. We want to expand our business by making more cakes to reach other communities.

Our cake bakery will be an excellent addition to your portfolio. We will be glad if you can go through our business plan. You can visit our cake bakery to try out some of our customers’ favorites.

Please you can call us anytime at 432-331-5321 for further details. I await your feedback.

Jay’s cakes

Example 2: Blue Estate.

Dear Mr. Peter,

The blue estate is a modern city of well-built houses with the comfort of home. Most of our houses are taken because people love their structures and designs. We are located at 321 Blue Street in town, close to the popular marvel suites. 

Please, see the attached business plan for more details on the location. The document also has our financial projections and team profile.

Thank you for your attention. I can’t wait to further discuss my plans with you. Please, contact me at 532-123- 2214.

Blue Estate.

Example 3: The Jordan’s corporation.

Dear Mr. White,

The Jordan Corporation is a producer of quality office furniture. For the past 15 years, we have provided customers with top-notch products and installation services in the industry.

We are glad to announce that we want to expand our operations and set up a new production corporation. This will enable us to meet the high demand for our quality furniture.

Attached is a copy of our business plan for your perusal. We would appreciate it if you could take the time to review our plan. Your feedback is important to us. And if you would like a physical meeting, do let us know, so we can schedule to discuss the project.

Thank you for your time and consideration.

The Jordan Corporation.

When writing a business plan cover letter , make it short. Your cover letter should be at most two pages, but it can be less. 

From the beginning of your cover letter, you should mention your business plan and that you have attached it. State how an investor will benefit from your business if they invest. Use a conversational tone for your cover letter. Avoid the use of slang but make the introduction of your business plan interesting.

You can use the  cover letter for business plan sample  above or adjust it to fit your plans perfectly. 

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write a Cover Letter for a Business Plan

A business plan is an important document for your business. The business plan should be created before you launch your new business venture, and you should review every few months to make sure you're implementing all your plans and don't need to make alterations. When you send your business plan to banks or other financial institutions in an attempt to receive a loan for your business, include a professional cover letter with the business plan.

• Type your name, the name of your business and your contact information at the top of the cover letter so the bank can get back in touch with you easily. Include your business address, office number, cell number and the email address you check most frequently.
• Type the recipient's name, title, bank name, location and address after your information. It's important to include the recipient's name. If you're not sure who will receive the cover letter and business plan, call the bank and ask.
• Type the date you plan to send the business plan cover letter under the recipient's information.
• Include a professional greeting addressed to the recipient, such as "Dear Ms. Smith."
• Explain in the first paragraph that you're sending the banker your business plan and that you hope the bank will consider providing you with a loan. Tell her that the business plan is attached and that you'd appreciate her consideration.
• In the next paragraph or two, describe reasons for opening your business. You should include details about your financial plan, such as how much money you already have to invest in your business and how much you plan to profit in the first year or two. Talking about your profits and careful financial planning shows the bank that your business is a worthwhile investment.
• Thank the recipient for her time and consideration in the final paragraph. Let her know that you would appreciate it if she would review your business plan. Tell her you are available to come in and discuss your business plan further.
• End the letter with a professional closing, such as "Sincerely," and type your name three or four lines after the closing. Sign your name in the space between the closing and your typed name after you print out the cover letter.

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• MasterPlans: Business Plan Cover Letter

J. Johnson has been completing freelance writing work since September 2009. Her work includes writing website content and small client projects. Johnson holds a degree in English from North Carolina State University.

Business Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Business Cover Letter

In today’s competitive job market, a strong business cover letter can make all the difference in securing interviews. As a business professional, think of your cover letter as a value proposition or proposal. Start by identifying the company’s needs and how your unique skills and industry knowledge can help the business grow and excel. Then, provide tangible examples of you successfully achieving positive business outcomes throughout your career. Below are business cover letter examples and expert tips to help translate your career into an impactful marketing document.

Business Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Business Text-Only Cover Letter Templates and Examples

Allison Rosenberg Financial Analyst Intern | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Caleb Johnson Hiring Manager Fidelity (987) 654-3210 [email protected]

Dear Mr. Johnson,

As a financial analyst intern at Seattle Investments, I had the opportunity to work with a team of financial analysts to evaluate financial data for potential acquisitions. This experience allowed me to develop expertise in investment strategy and market analysis, making me an ideal candidate for the financial analyst position with your organization.

Fidelity’s reputation for challenging the status quo and driving innovation resonates with me as a business professional. I can bring a fresh perspective to Fidelity based on some of my early career experiences:

• Supported the financial analysts in evaluating company financials and determining risk factors for potential acquisitions, which included conducting business modeling
• Participated in meetings with the finance team and contributed to presentations outlining financial data on the growth potential of businesses
• Received coaching and mentorship from seasoned financial analysts and expanded knowledge of investment strategies and risk management

I hope to schedule an interview with you to provide more insights into how my financial analysis experience can aid your organization. You can contact me at your convenience with any questions you have about my background. I appreciate your consideration.

Best regards,

Allison Rosenberg

Yaling Zhang Business Operations Analyst | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

Roger Smith Hiring Manager Portland Med Device Inc. (987) 654-3210 [email protected]

Dear Mr. Smith,

I’m interested in applying for the business operations manager position with Portland Med Device Corporation. During my time with SouthWest Medical, I analyzed critical business operations and identified process improvement opportunities for a leading manufacturer of medical devices. My experience within the health care manufacturing space could be a strong asset to your organization.

Portland Med Device Corporation’s reputation for operational excellence is what draws me to apply for this opportunity. I am confident my ability to identify creative business solutions would bring value to your company based on my career achievements:

• Evaluated critical business operations, identified process gaps, and proposed business solutions to streamline product delivery, which reduced costs by 10%
• Analyzed resource allocation for manufacturing processes and recommended enhancements to staffing, which reduced labor costs by $60,000 per year
• Developed financial reports for senior leadership on findings and attended meetings with the business operations team to discuss process improvement opportunities

I look forward to speaking with you regarding how my business analysis expertise can refine operations and reduce costs for your organization. You may contact me via phone or email for any additional questions you may have about my background. Thank you for your time and consideration.

Yaling Zhang

Jake Robertson  Business Manager | [email protected] | (123) 456-7890 | New York, NY 98122 | LinkedIn

Jessica Rivera Senior Hiring Manager Brooklyn Beverage Co. (987) 654-3210 [email protected]

Dear Ms. Rivera,

I’m reaching out regarding the Business Operations Director role with Brooklyn Beverage Co. As a Senior Business Manager for New York Brewing, I defined pricing strategy and conducted business planning for a craft beverage product line generating over $20 million in annual revenue. I am confident that my expertise in business strategy will allow me to achieve similar results for your organization.

Brooklyn Beverage Co’s reputation for its innovative craft beer and seltzer products is what draws me to apply for this position. With over 10 years of experience within the food and beverage industry, I can offer unique insights to help you expand your market share. Below, you’ll find some of my prior career achievements:

• Defined pricing strategy for a suite of craft beer beverage products based on competitor analysis and identified opportunities to enhance product efficiency, resulting in a 40% increase in sales
• Negotiated with vendors to secure optimal pricing for production materials and ingredients, which reduced costs by $500,000 over two years
• Managed profit and loss (P&L) valued at over $10 million, analyzed company financials, defined strategies to aid the business in scaling operations, and improved margins by 5%

I hope to hear back from you soon for an interview to tell you more about how my expertise in the beverage industry can aid the growth of Brooklyn Beverage Co. Feel free to contact me at your convenience to schedule a time via phone or email. Thank you for your time and consideration.

Jake Robertson

To write an engaging business cover letter, your content should reflect the potential value you can bring to prospective employers. Start by analyzing the job description and identifying the needs of the organization you’re applying to. For example, suppose a company is seeking a candidate for a business analyst position. In this situation, emphasize how you’ve leveraged data analytics to identify new business opportunities, financial trends, and potential risk factors. Below, you’ll find a step-by-step guide to walk you through every section of a business cover letter:

1. Contact information and salutation

The header of your business cover letter should list all essential contact information, including your name, phone number, email, and LinkedIn URL. It’s also important to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This adds a personal touch to your business cover letter and shows that you’ve done your research before applying.

2. Introductory paragraph

Create a strong opening paragraph to introduce yourself and convey your interest in the position. Lead with an eye-catching achievement backed with a strong metric to draw the hiring manager in at the start of your business cover letter. Be sure to highlight specific skill sets or qualifications that match the job description.

For instance, if a company is seeking a candidate with a strong background in change management, you might include an example of you transforming business processes and strategy to drive long-term growth and profitability.

I’m reaching out regarding the Business Operations Director role with Brooklyn Beverage Co. As a senior business manager for New York Brewing, I defined pricing strategy and conducted business planning for a craft beverage product line generating over $20 million in annual revenue. I am confident that my expertise in business strategy will allow me to achieve similar results for your organization.

3. Body paragraphs

In the body paragraphs of your business cover letter, continue to showcase your qualifications for the position. Mention something specific about the company’s reputation, products, or culture and why this draws you to apply for the opportunity. This displays your genuine interest in the organization and can help your application stand out during the job search.

Next, create a list of bullet points featuring achievements from your work experience to demonstrate your financial and business expertise. Provide basic context for the accomplishment and include hard numbers for the results. If you can’t quantify an achievement, only list it if you can explain the value it brought to the company.

Brooklyn Beverage Co’s reputation for its innovative craft beer and seltzer products draws me to apply for this position. With over 10 years of experience within the food and beverage industry, I can offer unique insights to help you expand your market share. Below, you’ll find some of my prior career achievements:

• Managed P&L valued at over $10 million, analyzed company financials, defined strategies to aid the business in scaling operations, and improved margins by 5%

4. Key skills and qualifications

It’s not advisable to provide a list of key skills on your business cover letter, as this section should already be covered thoroughly in your resume. That said, it’s important to show hiring managers how you’ve applied your business knowledge to generate results throughout your career. As you build your content, be sure to infuse key terms from the job posting into your paragraphs. Below is a list of skills you may encounter while applying for business-related positions:

5. Closing section

Think of your conclusion as a call to action. Invite the hiring manager to schedule you for an interview or for additional information on your background. Reinforce how your business knowledge could be a strong asset to their team. Be sure to thank the hiring manager for their time and consideration in the last sentence of the paragraph.

Business Cover Letter Tips

1. emphasize your business acumen.

To make your cover letter stand out, focus on your business acumen and experience using tangible examples from your career. Demonstrate your ability to define business strategies based on market indicators and operational capabilities. Show potential employers that you can bring a fresh perspective to their organization and help their business scale.

2. Quantify your business achievements

When detailing your career achievements, be sure to incorporate hard numbers, metrics, and monetary figures to establish a sense of scope for your contributions. In addition to drawing the reader’s eye, numbers help to paint a clearer picture of your professional experience for the hiring manager. This is especially important for business-related roles, as companies will want to see you analyze and interpret financial data effectively.

3. Feature your leadership capabilities

Leadership and management skills are essential for many business occupations. As you craft your content, demonstrate your ability to manage personnel, interface with cross-functional teams, and communicate effectively with diverse clients. Provide examples of you mentoring team members and building strategic business partnerships. This shows you’re a dynamic candidate with both strong interpersonal and business management skills.

Business Cover Letter FAQs

How do i make my business cover letter stand out -.

To differentiate yourself from other applicants, highlight specific aspects of your business background that align with the job description. Generic content won’t make a lasting impression on the hiring manager. They want to see examples of how you can help their company reduce costs and improve profitability.

Why should I include a business cover letter? -

Not every job will ask for a cover letter, but including one is never a bad idea, especially if it’s properly tailored to the company you’re applying to. This allows you to convey why you’re the right fit for the organization’s culture and display the nuances of your industry expertise as a business professional.

How long should my business cover letter be? -

It’s best to keep your cover letter concise, limited to only three or four paragraphs. Think of your cover letter as a value proposition or business proposal. The goal is to capture the hiring manager’s attention by highlighting your most relevant and marketable skill sets. An overabundance of content can distort your sales pitch and make it difficult for the reader to see the value you can bring to the company.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Everything you need to know about business plan cover pages

You have only one chance to make a good first impression with the readers of your business plan.

People do judge books—and business plans—by their covers. A quick glance at the cover can easily be enough to make up one’s mind.

So set yourself up for success with a powerful cover page that stands out and entices the reader to find out more about your business.

Here’s everything you need to know:

Definition: What is a Business Plan Cover Page?

Cover page (also known as title page or cover sheet) is the first page of a business plan that communicates what the enclosed document is about and highlights the key company information like name, logo and contact details, making a good impression with professional and attractive appearance.

Purpose: Why is Business Plan Cover Page Important?

Many businesses spend hours preparing their business plans but then do not pay enough attention to the title page. This is a huge mistake .

5 ways a strong cover page can help you make a positive first impression:

• Clearly indicate what the presented document is about
• Provide the necessary information for a reader to contact you
• Create a powerful first impact that sets the stage for how readers will engage with your document
• Avoid falling victim to negative preconceived notions as a result or unprofessional or unattractive cover
• Maximize the chance of the plan being read by making the document stand out from the crowd and immediately drawing your reader’s attention

Keep reading to find out which elements you need to include in the cover page, how to structure it to maximize the impact of your business plan, and to take a look at some successful examples .

Contents: What Should You Include in a Business Plan Cover Page?

Surprisingly, there are no strict rules about what to show on your business plan cover sheet, but there certainly are best practices that you should follow.

Here are 9 elements that are typically included on business plan covers, 3 of which are essential and you should not miss to include them. The remaining 6 are optional for your consideration.

1. Must-haves: 3 mandatory cover page elements

1.1. Business name: The name of the company that is the subject of the plan.

1.2. Document title: The words “ Business Plan ” in a prominent spot so that it is clear what kind of document this is.

1.3. Contact information: Name, title and contact details (e.g., phone, email, social media, website, address) of the primary contact persons presenting the plan (e.g., CEO, Founder, Owner, President) so that any interested parties know exactly to whom to direct their inquiries and can reach them quickly and easily.

2. Nice-to-haves: 6 optional cover page elements:

2.1. Company logo: The logo of the company if available and desired.

2.2. Tagline: Short, memorable summary of the business described in the plan.

2.3. Date: In order to make sure your plan does not look outdated, include only the year of the business plan completion date. If you are including both the month also, it is advisable to create a new cover sheet each time you send out the plan.

2.4. Version control: Numbering each copy of the plan enables you to more easily keep track of who you sent what version of the document to.

2.5. Disclaimer: Disclaimer can help protect you and your company from confidentiality and other legal issues resulting from the distribution of the business plan by indicating that the plan is for information only, not an offering of stock in the company, and not to be shared with third parties without your prior consent.

2.6. Visuals: Graphic elements or images to enhance the professional look and visual appeal of the document.

Let’s have a more detailed look at these cover page elements so you know what exactly to include into each of them:

Business Name

The most prominent feature on your business plan cover is the name of your company.

Instantly, the reader should notice the name of your business. In fact, if readers take away nothing else from the cover page, they should remember your company’s name.

As this is the most noticeable feature on the page, use a large font that stands out, but is easy to read, looks professional and corresponds to the typeface that you used for the rest of the document.

Company Logo

Placing a high-quality company logo on the cover page helps to make the business plan look more professional and establish a brand identity by allowing readers to connect visually to the business right from the beginning.

If your logo includes the full name of the company, you do not have to display both the company name and logo on the cover page, it is sufficient to choose one of the two.

Document Title

The readers need to know what the presented document is about – immediately and clearly.

The cover page should clearly state whether it is a Business Plan, Executive Summary, Financial Forecast, Marketing Plan, Recovery Plan, or any other kind of plan.

For example, write the words “ Business Plan ” in a prominent spot on the cover sheet to make it crystal clear what type of document this is. You may include any additional words that are part of the title, such as “Three/Five-Year Business Plan” if needed or relevant.

As a focal point on the cover page, the document title should be in a large font size .

There is no rule though about whether the Document Title or Company Name and Logo should be of the largest font size, as all are of key importance. So it is entirely your decision what feature you prefer to highlight on the cover page of the document.

Contact Information

Contact details should always be on the business plan cover page, letting the reader know who is presenting the document and how to contact them if they need more information.

It is helpful to indicate the names and titles of the company’s primary contact persons for investors and other business plan readers, such as:

• External distribution: company founder, owner, president, partner, CEO
• In-house corporate plans: head of division, departmental manager, executive officer

Next, provide the contact details that will allow the interested parties to reach these primary contact persons quickly and easily, including:

• Name and title of primary contact(s)
• Phone number
• Email address
• Social media handles
• Website address
• Postal address

The contact information is typically displayed in the smallest font on the cover page.

Company tagline, or a motto , is a catchy memorable marketing slogan that captures the essence of a business in a few short and simple words: >> What you do >> How you do it >> Why are you different from the competition

For example, you will undoubtedly recognize the following company mottos:

As such, the tagline is a useful part of the cover page as it helps the business plan readers better understand what you do straight away, and even excite them to read the business plan and study it with more interest.

When was this business plan finalized and issued ? The readers will be interested to know. Hence, it is advisable to state the document completion date on the cover page.

Strictly speaking, you do not need to denote anything more specific that the year in which you completed the business plan. (“Business Plan: 2021”) This will ensure that the plan does not appear outdated for an entire year.

Imagine that you are a potential investor who in December 2021 receives a business plan dated January 2021. It would be natural to assume that the document has been rejected many times by other investors over the last 12 months.

Alternatively, you can include both the current month and year on the cover sheet. (“Business Plan: January 2021”) Each time you update the document and send it out or present it, you will need to check if this date of completion needs updating .

The date is featured on the cover sheet less prominently and in a smaller font size than the document title and company name, and is often displayed below the plan title.

Version Control

As your business develops, you may revise your business plan any number of times and send it to multiple recipients . To keep track of the different versions of the plan that you produce and which version you sent to whom, you may decide to use a version control system.

However, it does not make the best impression when someone receives a “Version 25” of your plan.

Instead, consider devising a simple coding system . For example: “Copy D.5” would indicate it is the fifth copy of a fourth version of the document or “Version 4.5” could mean a fifth copy of a document version completed in April.

Numbering each copy of your business plan before distribution, and keeping a list of which individual has received which copy, would enable you to keep track of how many copies are in circulation, and, if needed, ask to have a copy returned, or trace the responsible party in case a copy is circulated without your permission.

Confidentiality Statement & Disclaimer

Why should your plan include a disclaimer.

Legal issues may arise as a result of circulating your business plan. 

For example, anyone who is in the possession of the document could potentially divulge the confidential information. 

Also, in some countries, offering ownership in your company in return for an investment is considered as selling of stock, which is a regulated activity. The best way to protect yourself is to consult a lawyer.

Nevertheless, including a disclaimer in the business plan helps to protect your company by indicating the plan itself is not an offering of stock for sale but rather a document for information purposes only.

The same disclaimer can also be used to help protect the confidentiality of the information disclosed in your business plan by informing the reader that the plan is confidential and not to be shared with other parties without the owner’s consent, especially when you are not adding a non-disclosure agreement.

What Should the Disclaimer Say?

These are the two most common ways how to show the disclaimer in the business plan:

1. Display a brief disclaimer , just one or two sentences, directly on the front cover , probably at the bottom of the page. Consult a lawyer for the most appropriate wording, but a standard disclaimer might look something to the effect this:

2. Write “ Confidential ” on the cover sheet and include a longer disclaimer and confidentiality statement in the main body of the business plan, perhaps on the first page after the cover sheet.

In addition, you can also include the text “Confidential” into the header or footer of the document.

Design: How Should You Format a Business Plan Cover Page?

The cover page is the first thing the readers will see when they open your business plan. Thus, your business plan cover should be neat , clean , attractive , and professional enough to draw your readers’ attention , make a good first impression and set the tone for your business plan’s content.

Cover page that is messy, dated, unattractive or in any way unprofessional can create negative preconceptions in the recipients’ minds before they even start reading the business plan.

Your design should be clean and professional, which can be accomplished by observing the following best practices:

Visual Identity

Most successful businesses have a strong association with their brand identity , including a company logo, typeface and color scheme. Visual identity helps to establish recognition, familiarity, trust and confidence in customers by evoking the right emotions and sending the right message.

As a result, companies take care to develop a brand identity and keep consistent across all marketing collateral and business materials.

Likewise, your brand identity should be integrated into all parts of your business plan, including the cover page. The best practice is to make the plan consistent with the logo, font type and color scheme as they appear across your other company’s documents.

If you do not have a brand identity created yet, keep the color scheme of the plan cover simple.

The easiest is to have a logo designed, which is inexpensive and easy to do nowadays, and then use your logo colors across the business plan. Alternatively, consider using an online color scheme generator to select colors that go well together.

To stay on the safe side, use maximum of two to three colors, one of which should be black. You can use different shades of the same color (e.g., light blue and dark blue).

First and foremost, the fonts you use in the business plan, including its cover, need to be readable .

The most important information should be displayed in a way that it stands out from the rest of the elements on the business plan cover page, for example, differentiated by font size , weight or color .

Ideally, the typefaces and their color(s) should be consistent with the brand identity used in all of the other company’s marketing materials.

Do not combine more than two typefaces. It is ok to combine a sans-serif (e.g., Times New Roman) with a sans-serif (e.g., Arial) typeface.

Again, less is definitely more here. Refrain from cluttering the business plan cover sheet with photos and graphics.

If you do use a visual element, make sure to leave enough white space around it so the page does not look too busy.

The resolution of any images, including the company logo, should be of high enough quality to not look pixelated.

There is no need for a fancy over-designed cover page, unless you are a large corporation or perhaps a design agency. Equally, beware of any templates with outdated designs that will make your cover look like it was created back in 1999.

Professional designers often combine different alignments (left / right / center) of elements on a page (text, images) to achieve a desired design effect. However, a design novice should play it safe and keep the alignment simple and consistent , especially when it comes to professional documents, such as a business plan.

You should be able to comfortably fit all of the recommended elements on the cover sheet (e.g., company name and logo, document title, contact details, date, disclaimer), and still leave enough white space on the page.

Making a great first impression does not equal to creating a cover that is graphically busy and cluttered with unimportant details. Instead, set yourself up for success by keeping the business plan cover sheet neat , clean , simple and concise .

Proofreading

Carefully proofread the cover page to avoid, at all costs, any mistakes and typos , which would do you a great disservice in the eyes of the reader. Even better, have someone else to look it over.

Finally, make sure that the cover page looks good in every format you will be distributing the business plan in, probably including a PDF electronic file and a printed hard copy.

Some common issues include:

• Photos look pixelated due to low image resolution
• Colors do not print well (e.g., dark font color on a dark background)
• White space left at the edges of a printout because and image does not stretch (i.e., “bleed” in designer terms) enough into the edges of the page

Most importantly, the cover page should look professional and stand out from the crowd so that your business plan has a better chance of being read.

Finally, remember that these aren’t rigid rules. The overall goal for a cover page is to look neat and professional so that it stands out from the crowd and your business plan has a better chance of being read. In the end, that’s the most important outcome.

The cover sheet is the first thing the readers of your business plan will see. Make a good first impression.

Examples: Sample Images

Here are some examples to further illustrate the structure and format of a business plan cover page:

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5 Business Cover Letter Examples for Success in 2024

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You’re passionate about optimizing processes and achieving company goals. Businesses know they can count on you to manage expense reports and income statements, use your sales skills to increase profits, and much more while on the job. 

But are you capable of writing a great cover letter to accompany your stellar business resume for the competitive business space?

While you may be a business expert, creating a cover letter can be challenging. That’s why we’ve compiled some effective business cover letter examples that will land you the job in 2024.

Business Cover Letter Example

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Copy this text for your business cover letter!

123 Fictional Avenue San Jose, CA 76208 (123) 456-7890

July 20, 2023

Arjun Iyer eBay Inc. Hiring Manager 123 Fictional Lane San Jose, CA 76208

Dear Mr. Iyer:

eBay’s commitment to enabling economic opportunity and creating a better, sustainable form of commerce resonates deeply with me, making me eager to contribute to your mission. I am excited to apply my skills to the role of business assistant at eBay.

During my tenure as a junior business analyst at Adobe, I worked extensively with data and was responsible for examining a wide range of data sets, identifying trends and anomalies, and designing compelling presentations to communicate my findings to a non-technical audience. This approach to data analysis led to a 34% increase in data-driven decisions within the company.

I also managed a diverse portfolio of projects, demonstrating exceptional organizational and leadership skills and initiated and led a project optimization initiative that resulted in a 21% reduction in project delivery timelines.

An in-depth understanding of CRM systems and a commitment to excellent customer service also allowed me to see a 32% improvement in client retention rates.

eBay’s recognition of the crucial role that business strategy and customer satisfaction play in their success aligns with my expertise and aspirations. I am excited about the opportunity to support eBay in refining its business processes and enhancing customer experiences. Thank you for considering my application. I look forward to the prospect of further discussing how I can contribute to your team.

Mateo Vargas

Why this cover letter works

• Detail specific examples from your life that connect to how the company does business. A personal anecdote can go a long way.
• This helps the employer visualize how your skills can fit into and improve their business operations.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Entry-Level Business Cover Letter Example

Copy this text for your entry-level business cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

December 18, 2023

Riley Parker First Horizon Bank 123 Fictional Lane Memphis, TN 38101

Dear Mr. Parker:

Having followed First Horizon’s initiatives in financial literacy and local development, I’m keen to align my skills with a bank that clearly values both its customers and its social impact. It is with great enthusiasm that I apply for the administrative assistant position at your esteemed organization.

In my previous role at Radiant Group of Companies, I managed 38 corporate events including large-scale conferences and client meetings. Balancing multiple event logistics simultaneously, I ensured each event ran smoothly, often under tight deadlines. Here my strategic event planning skills and attention to detail resulted in a 19% boost in the number of event attendees, contributing significantly to our company’s branding efforts.

Moreover, my time at AutoZone allowed me to showcase my proficiency in document formatting and management where I successfully reformatted and handled 627 critical documents. My role also involved extensive travel arrangements for senior management, which included coordinating itineraries for international and domestic travel and managing last-minute changes seamlessly. My efficiency in this area reduced travel costs by $4,982 through effective negotiation with travel providers and meticulous planning.

Furthermore, my tenure at ServiceMaster involved managing high-volume email correspondence, where I maintained a response rate of 97% within 24 hours, acting as a communication liaison between various departments and external stakeholders.

I’m eager to bring these experiences to First Horizon Bank and excited about the possibility of joining your dynamic team.

Maya Haddad

• Make sure your cover letter is aligned with the job requirements listed on the application and emphasize them!

Business Administration Cover Letter Example

Copy this text for your Business Administration cover letter!

123 Fictional Avenue Tampa, FL 33601 (123) 456-7890

Zoey Mitchell Tampa General Hospital 123 Fictional Lane Tampa, FL 33601

Dear Mr. Mitchell:

Tampa General Hospital’s reputation as a leading healthcare provider, acclaimed for its cutting-edge medical treatments and compassion towards patient care, deeply connects with my professional aspirations. The hospital’s commitment to innovation and excellence in healthcare operations is what draws me to apply for the position of operations manager.

During my time at InSync Healthcare Solutions, I was able to apply my supply chain management skills in a project that helped reduce supply costs by $12,984 while maintaining optimal inventory levels. This was achieved through two primary techniques including strategic vendor negotiations and the implementation of a lean inventory management system.

In my previous role at Wendover Art Group, my focus on process improvement contributed to smoother procedures across multiple departments while also eliminating redundant tasks that previously cost time and money for the company.

Additionally, my tenure at FrankCrum helped me excel in my abilities in budgeting and financial analysis. In this role, I played a crucial role in managing departmental budgets, where I successfully identified cost-saving opportunities amounting to $326,576 annually.

I’m particularly keen to contribute to your mission of delivering high-quality healthcare by optimizing operational processes and ensuring financial sustainability. I’m eager to discuss how my background, skills, and commitment can be a valuable asset to your team at Tampa General Hospital. Thank you for considering my application.

Maxime Dubois

• Using concrete numbers like “helped reduce supply costs by $12,984” establishes the candidate’s impactful contribution at work. Follow this lead by presenting a track record of significant achievements in your previous jobs. You’re giving recruiters more reasons to call you for an interview.

Business Manager Cover Letter Example

Copy this text for your Business Manager cover letter!

123 Fictional Avenue Dallas, TX 76208 (123) 456-7890

Ahmed Ali Kimberly-Clark Corporation Hiring Manager 123 Fictional Lane Dallas, TX 76208

Dear Mr. Ali:

As a long-time admirer of the Kimberly-Clark Corporation’s reputation for innovation, coupled with a culture of problem-solving resilience, I was compelled to apply for the business manager position. My substantial background in business management makes me an optimal candidate for this role.

My most recent position was as the business development manager at Texas Instruments. Here, we faced challenges regarding product penetration in new markets, to which I responded by instituting an evidence-based market research approach. This initiative resulted in a 53% increase in market reach and boosted sales by 33% over a year.

I also developed solutions for financial estimation issues by spearheading the adoption of advanced financial modeling tools, effectively reducing inaccuracies by 64%.

As a fervent believer in data-driven decision-making, I am committed to enhancing business performance through innovative strategies and solutions. As your business manager, I am eager to employ my skills to further your financial accuracy, increase market reach, and improve project management efficiency.

Thank you for considering my application for this position. I am truly excited about the possibility of contributing to Kimberly-Clark Corporation.

Enclosures: Resume Academic Transcript Certified Financial Analyst (CFA) Certified Public Accountant (CPA)

• Don’t be afraid to share examples of how you’ve led teams to success in the past.
• Use concrete data to support your claims here. Doing so will emphasize your ability to consistently achieve results and gives your cover letter a more professional look.

HR Business Partner Cover Letter Example

Copy this text for your HR Business Partner cover letter!

Aisha Balogun ExxonMobil Corporation Hiring Manager 123 Fictional Lane Houston, TX 76208

Dear Ms. Balogun:

When I read about ExxonMobil’s commitment to workforce empowerment and the application of technology in shaping the future of energy, I knew I wanted to contribute my skills to your esteemed organization as an HR business partner. I am confident that my expertise can further enhance the productivity and efficacy of ExxonMobil’s human resources division.

Your organization’s dedication to creating a workplace culture that fosters innovation and inclusion resonates with my experience in human resources. As an HR associate at ConocoPhillips, I was tasked with managing an employee base of around 2000 personnel. Beyond the regular HR duties, I personally connected with employees to understand their needs and expectations, resulting in an increase in overall employee satisfaction by 46%. I also implemented data analytics to evaluate workforce performance, leading to a 32% reduction in turnover rates.

As a project lead, I worked with three different departments to ensure seamless integration, leading to a 37% decrease in the time spent on recruitment processes. Likewise, addressing any bottleneck in operations is something I prioritize. I found that some procedures were reducing the efficiency of our HR department. In response, I proposed and implemented performance management systems using HRIS, resulting in an efficiency increase of 26% over six months.

I am eager to utilize my skills to improve the effectiveness of your HR operations by joining ExxonMobil as an HR business partner. I am committed to collaborating with various teams to foster a work environment that encourages growth, innovation, and satisfaction. Thank you for your dedication to workforce empowerment, and I eagerly await your response.

Cesar Quispe

• Provide examples where your HR strategies improved employee engagement or business performance.
• Don’t leave hiring managers guessing. Be specific in what you’ve accomplished and what your skills could bring to the hiring company.

Related cover letter examples

• Business Analyst
• Administrative Assistant
• Human Resources
• Executive Assistant

How to Format a Business Cover Letter

Every business offers different products and services and has varying operational policies. Therefore, your cover letter shouldn’t be a one-step copy-and-paste solution for every business-related job you apply to. 

Instead, you want to tailor it based on the job description for each company’s needs. For instance, if you’re applying to a business financial analyst position, you may want to emphasize your knowledge of expense reports and income statements. 

Business cover letter greeting and introduction

As you would do for a business proposal, you want to lead off with a strong opening for your business cover letter. 

The first step is optimizing the greeting with the name of a specific hiring manager since personalization is always a great way to succeed in the business environment. However, if you can’t find a contact person in the job description , company website, or LinkedIn, leading with “Dear [company name] hiring manager” or something similar will also work. 

You also want to immediately connect the values and skills you bring to the table in the opening paragraph. For instance, if the company provides youth educational resources, you could connect to how you’d be passionate about using your sales skills to promote services that help kids feel empowered within their education at an early age. 

The example below is a decent start. That said, it doesn’t address anyone in specific or connect with the company or skills needed for the job the applicant is applying to.

Lead with a stronger connection to the role than this!

I’m excited to be applying for your business management position. I’ve had a strong business acumen from a young age, which is why I decided to go to school for business management. I believe I’m an ideal fit for the position.  

Instead, go for an opener that connects with the company you’re applying to, like the one below, that emphasizes the applicant’s passion for eBay’s sustainable form of commerce. 

Form a relevant connection with the company!

Dear Mr. Iver,

Business cover letter body

You understand the importance of metrics and credentials when making key business decisions. Emphasize those aspects in your business cover letter’s body to create a great foundation for your skills and to emphasize why you’re an excellent fit. 

Some common business metrics you may want to reference include ROI, conversions, or productive efficiency. 

If you don’t have much experience, you can also lean on achievements and courses from degrees in business management, finance, marketing, or other related fields to show you have the right skills for the job . 

Take a look at the example below, which does an excellent job of citing metrics like market reach and increases in sales. 

A good body paragraph optimized with business metrics

Business cover letter closing

You know that a solid closing with a CTA can make a big difference in landing the sale. It can also help when writing your business cover letter. 

Ideally, you’ll want to relate back to crucial characteristics of the position and the company’s mission. For example, if you’re applying to be a business development director for a company that sells fitness equipment, you could relate back to how you want to use your strategic prospecting abilities to help the company grow and achieve its goals of helping more people live a healthy lifestyle. 

The closing below doesn’t end as strongly as you’d like since it doesn’t refer back to the specifics of the position.

Yikes, too bland! 

Thank you for reading my cover letter. I hope to hear back from you soon and would be eager to get started in this position.

Jessica Sanchez

Instead, aim for a closer that sounds eager and engaged with the role, like the one below, emphasizing enthusiasm about joining ExxonMobil’s HR team and their work environment that encourages growth. 

An eager and engaged closer for the win! 

When you sell or develop products, you want to make every effort to stand out in business. You should do the same in the hiring process and submit a cover letter to showcase your skills, even if it’s listed as optional in the job description . 

You know that following up on leads can help land a sale in business. It can also help if you haven’t heard back a week or two after submitting your resume and cover letter. Just remember to keep a professional business tone to leave a good impression. 

The business environment is fast-paced, so your cover letter shouldn’t be longer than one page. To condense what you include, try to focus on the primary needs of the position. For instance, if the company needs help boosting sales, you could emphasize your lead generation and cold calling skills in your cover letter. 

• Sample Letters

FREE 6+ Business Plan Cover Letter Samples in MS Word | PDF

Whether or not you are applying for a job, you would need to know how to write a cover letter. Who knows, it might come in handy in he future, right? The main purpose of a cover letter sample , according to Youth Central Australia, is to introduce you, motivate your potential employer to read your resume, mention the job that you want or the job that you’re looking for, match the skills that you have with the skills that’s required by the job that you want, and finally, you can request for an job interview or ask them for a job interview meeting.

Business Plan Cover Letter

32 sample business proposal letters, sample business proposal cover letter - 7+ documents in pdf, word, sample business cover letter - 7+ examples in word, pdf.

You can also find some  Sample Cover Letters  on this page to help and guide you for free.

Business Plan Cover Letter to Bank Template

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Business Plan Cover Letter Template

Sample Business Plan Cover Letter to Bank Template

Cover Letter for Bakery Business Plan Template

Before writing for your killer business cover letter, you need to have everything ready. From the format to the business letter salutations, every detail is a pressing issue. Here are some ways in which it might be helpful to ace your business cover letter to get you that awesome dream job, and along with it are  Sample Entry Level Cover Letters  that you can use as a guide and download for free.

• Know who you’re sending it to and do your research – ideally, it is preferable to know who you’re sending your business cover letters to and address them with formality (for example, using the salutations Mr. and Miss or Mrs.).
• Know more about what you’re getting into – find out more about the job analysis that you wanted and find out how the process works with the people who has that certain job position.
• Find some important details about the company – it is very important to ask around some information about the potential company that you wanted to work with in the future and which you have chances of working with in the future.
• Basic information – always keep in mind to provide them where and how to reach you (phone and telephone numbers, e-mail address, house address).

Business Plan Cover Letter for Investor Template

Business Plan Loan Cover Letter Example

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Sample Business Plan Cover Letter Template

Along with those business writing tips and guidelines, we also have here our Best Business Proposal Samples, in case you’ll need to propose either a grand or a simple business idea. It’s quite handy. You might also find the sample useful and convenient. Not only that, but it also gives you some insights on how to go about on writing a business proposal, which can be very useful when the time comes. Other than that, as you go along the way, you will eventually get used to business writing. Moreover, practice makes perfect. And one way or another, you would have to practice, see which writing technique would suit you, and you can go from there.

Another reminder to also consider, just like when writing a business cover letter, it is also essential to provide and indicate your contact details on your letter so that it isn’t so hard to reach and get in touch with you. Your e-mail address, house address, and a professional sample website portfolio are usually necessary to incorporate with the cover letter so that your potential employer wouldn’t find it difficult to look for something if they’re curious or if they would want to ask you about something and see your work output and the services that you offer.

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Business Plan Cover Letter Template

Download this Business Plan Cover Letter Template Design in Word, Google Docs, PDF, Apple Pages Format. Easily Editable, Printable, Downloadable.

If you’re sharing your business plan document through correspondence, consider giving it a professional introduction with our Free Business Plan Cover Letter. You can easily bolster your plan’s contents by incorporating our cover letter’s prewritten text. Additionally, our cover letter template features a simple yellow border graphic in the lower corner. Download now for Microsoft Word and complete your cover letter ASAP.

BUSINESS PLAN COVER LETTER

[Company Address] [Contact Details]

[Name of Addressee] [Job Title] [Name of Company] [Company Address]

Dear [Name of Addressee];

Following our meeting regarding [Topic of Discussion] I am very pleased to enclose with this letter a business plan for [Name of Recipient Company]. In the document you will find information about my company and a detailed plan that addresses the issues we previously spoke of, including information on how a business relationship may benefit your own company in the months ahead.

I look forward to working with you to ensure that [Name of Recipient Company] and [Name of Sender Company] find success in the future.

Please take a look at the aforementioned document and do not hesitate to contact me if you have any questions, clarifications, or suggestions regarding the proposed plan. My contact details are indicated below.

Thank you and I look forward to hearing from you soon.

[Full Name and Signature of Sender] [Contact Details]

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Business Proposal Cover Letter

Proposal maker.

The cover letter of a business proposal is as important as the proposal itself. And it is quite distressing to know that some people do not put the right amount of time and effort in making a cover letter. It is in fact very critical to just see the cover letter as additional work in creating the whole business proposal.

Proponents of business proposals spend countless days and nights perfecting the business proposal but only spend a couple of minutes making a cover letter. Not only does it shout neglect, it can also be interpreted as being unprepared. Remember that the cover letter covers the proposal, it is the first piece of the proposal that the investor sees.

The cover letter directly addresses the person in charge of reviewing your business proposal. It is your chance to blow away and convince the investor to take a chance with your proposal. Neglecting its importance will greatly affect the chances of achieving the intended success of the business proposal. You may also see email cover letter examples.

Importance of a Cover Letter in the Business Proposal

The cover letter of the business proposal is one of the most important parts of the business proposal itself. It has been proven that in general, three parts of the business proposal are examined meticulously; the cover letter/i ntroduction/ executive summary , the costs and the timescales.

The cover letter has a strong correlation with the executive summary of the proposal. Therefore, the cover letter is the stripped down version of the executive summary. It only presents the key points on the major topics of the business proposal. It stands independently on its own; when the investor is unable to read the business proposal as a whole or even the executive summary, the cover letter can still present the major keys of the whole business proposal. You may also see business proposal letter examples.

Your cover letter is your chance to have a personal word with the investor and prepare him/her for what’s in-store. It should state that there is in fact a business proposal attached with the letter and that you are applying for a business loan or to start your own business. It also states the benefits the investor will gain when they invest in your business and it helps you make the investors believe that there is a good return of investment in your business. You may also like application letter examples & samples.

It does not merely introduce what the business proposal is all about, in fact it clearly summarizes the major points made in the executive summary. It carefully distills the message you are trying to relay in your business proposal. And since it is a summary of a summary, it does not need to be lengthy. So long as the major points have been thoroughly discussed and presented, your cover letter is doing just fine. You may also check out professional cover letter examples.

As mentioned before, it also acts as the cover of your proposal. Therefore, it should display your passion, eagerness and desire to fully pursue and work for the intended project. As it aims to convince the investors, important details that greatly affect the whole proposal must be included in the cover letter. You might be interested in business letter examples.

Business Proposal Cover Letter Template

• Google Docs

Size: 87 KB

Business Funding Proposal Cover Letter Template

Size: 70 KB

Business Proposal Cover Letter Example

Size: 167 KB

Are you on the lookout for a Nonprofit Cover Letter Examples template? Then, checkout this template now. It not only comes with high quality design but you can also use it in any way you want. The editable and customizable option will make it easier to choose your template design in an efficient way.

Structure of the Cover Letter

Aside from all the necessary parts like the address, greetings, closings, etc. it is important to know the major structure of a cover letter for your business proposal.

1. Introduction

It is the most important part of you letter. It is the hook and it should immediately capture the reader’s attention. You can start it broadly but not too broad that you’ll need to dive into so much detail. However, it is always a better option to be direct and straight to the point. You may also see appointment letter examples & samples.

You introduction must briefly introduce you as the proponent and should carefully explain your purpose and ideas. Shock them with your unique ideas and urge them read more of the letter and the business proposal. It should be captivating and spark interest in your proposal. It is important to clearly but briefly the purpose and goals of your proposal in your letter .

For example,  “This letter is intended to formally propose septic tank cleaning services for the Name of Apartment Complex. We have been successfully the number one septic tank draining and cleaning service provider in more than 10 apartment complexes in CITY, for the past 25 years and would be happy to give testimonials from our customers. We respond 24/7 to all emergency requirements and make sure the septic tanks in every apartment is working efficiently.” You may also like complaint letter examples & samples.

The body of your letter should be direct and avoid indecision. It must clearly explain and justify the purpose of your business proposal. ‘Maybes’ and ‘Ifs’ have no place in your letter since nothing breaks trust faster than indecision and being unsure. You have to prove that you are worth every penny that the investor might invest in your proposal. You may also check out reference letter examples.

It communicates how qualified you are as the proponent in implementing the proposal. The body should provide evidence of your qualifications and the study you have conducted in the feasibility of the proposed subject. It should be clear to the investors that you have given your proposal enough thought, study and research so that can trust your vision. You might be interested in employee reference letter samples .

Eliminate the possibility of doubt. The investor must fully understand your objectives and how you plan to achieve them. Always highlight your qualifications but avoid sounding conceited. For example you can describe how adequate you are in the field, how well trained your team is or how advance your equipment are. This will let the investor know that you or your company are entirely capable of doubling what they invest. You may also see new hire welcome letter examples.

3. Conclusion

In the conclusion, always invite them to read the business proposal as a whole. It’s always a welcomed lead-on to encourage the reader to read the rest of your proposal since you have provided a well-researched and well-written proposal that supports your claims. You may also like official resignation letter examples.

Always aim to encourage them to take a chance on reading and understanding the rest of your proposal since it is the main purpose of your cover letter. Most importantly, include your contact information in the closing of your letter so they know when and where to reach you whenever they need further discussion on the matter. You may also check out termination letter examples & samples.

Foundation Proposal Cover Letter Example

Size: 295 KB

Editable Business Proposal Cover Letter Example

Size: 60 KB

How to Write a Business Proposal Cover Letter

1. Should you decide to use an electronic format or even yet a video and go paperless, it is also acceptable. However, if you want to pursue the traditional way, the cover letter of your business proposal must be in a business or professional format. It must follow the structure of basic business letter .

You can start with the basic format before the actual content. The header of your letter should include the name of your company, your address, and your contact information. You can then add the name of the recipient along with his/her designation and their company’s contact information. Do not forget the date in your letter. Then, address the recipient with his/her title, for example, Mr. Ms. Mrs. Engr., etc. After so, choose the right closing for your letter like ‘Sincerely’ or ‘Respectfully.’ At this point your letter should look like this:

2. Depending on the nature the proposal, it can either be solicited or unsolicited, the requirement for the proposal or the problem to be addressed must be discussed. If the proposal is solicited, ask yourself why the investor has sought out your products or services, or what problems do they have that you can easily solve. In this way, you can start the introduction of your letter accordingly. For example in a solicited proposal you can start by saying: “As we discussed in our last meeting…” and then immediately state the issue/requirement in the same single sentence. You may also see how to write a personal letter with examples .

If you are submitting an unsolicited business proposal, start your letter immediately with a hook. You need to truly shock your readers so they can be encouraged to read more. Stating a pertinent question always works or monetary consequences of a problem to evoke strong emotions. For example, “How would you like to increase your sales by 50% in the next 6-months while lowering your marketing expenses?” or “An average company loses $1,000 every day on electrical wastage! Our solution eliminates that electrical waste.” You may also like notice letter examples .

3. Advertise what you can bring to the table. Tell your readers that you have conducted studies to help prove that you can be a big asset to the company. Talk about the analysis you conduct to help figure out the problem and the solutions you can and will provide. State the results of those studies that back up your claims. It can be presented in a bullet point format following an sentence or two about the analysis. The list should clearly explain the goals you try to achieve through your product and//or services. You may also check out recommendation letter examples & samples .

For example:

“We will analyze/have analyzed (as may be applicable) the complete operation of your company and we have found that through the use of our service, your company will:

• Increase brand awareness
• Increase marketing ROI by over 50%
• Rationalize your pre-sales and post-sales process
• Acquire new client segments including the untapped local client base, and lower your new client acquisition costs by over 30%”

4. In this step, it is important to realize that this doesn’t mean highlighting the features of your product or services. This is when and where you clearly explain the benefits the investor will have from your proposal. You should clearly state what the investor will receive upon purchasing your products and/or services. For example, “By using this approach to the whole operation process, we can help your company increase revenue by over 50% while at the same time creating an excellent environment for your future products.” You may also see vehicle expense reimbursement policy letter .

It is also optional to include you qualifications as the proponent. You can mention why and how you or yur company is the best option to handle the issue over the others.

5. Finally, as the conclusion of your letter or video, you have to tell the recipient what you want him/her to do next. This is a blatant but very much necessary to do so since this is the call-to-action part of your letter. This can be encouraging the recipient to read the rest of the proposal or urging him/her to get in touch in order to discuss the proposal in person. In this case, you have to include your relevant contact information so the recipient can easily get in touch. You may also like how to write a job resignation letter .

By the end of all of these steps, your letter will look like this:

Size: 256 KB

In conclusion, a cover letter for a business proposal is a vital part of the whole. It introduces not only you as the proponent but also the main purpose and the goal of the proposal as well. It briefly explains the major points made in the content and the whole proposal and prepares the reader for what he/she is about to read. You may also see how to write an official letter .

We hope we were able to clearly explain the importance and how to write your own cover letter for you business proposal.

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

Business Plan Cover Letter

• Post author By sample
• Post date July 23, 2009
• 1 Comment on Business Plan Cover Letter

A business plan cover letter includes all the major features of any application letter. This means that it has the essential details needed to make a good cover letter. These details include brief, simple, and honest sentences.

June 23, 2009

Amazing Businesses Inc.

76 Forks Avenue

Nottingham , UK

Dear Mr. Henry,

It seems that your company is in need of a new business scheme. With my expertise, I can assure you a thriving company. I have years of investment and marketing that can support my skills and knowledge in making your company’s business plan. I also have a deep insight in the American market, which will greatly help in laying out marketing plans.

I know too much about the world of business. I also know that being a businessperson can be a tricky and challenging position. Attached is a resume that will let you review my credentials. If you feel that I am highly capable to make your organization’s annual business plan then feel free to call or email me.

I am looking forward to meeting you soon. Thank you very much for your time.

Willbeth Earlson

Enclosure: Resumes

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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