• Sample Business Plans
  • Retail, Consumers & E-commerce

Toy Store Business Plan

Executive summary image

High demand, exciting margins, and a recurring revenue model make toy stores a lucrative and rewarding business venture to undertake.

Anyone can start a toy store with a detailed business plan. A business plan helps you raise funds and work on its scalability.

Need help writing a business plan for your toy store business? You’re at the right place. Our toy store business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free toy store business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Toy Store Business Plan?

Writing a toy store business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  • Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your toy store, its location, when it was founded, the type of toy store (E.g., traditional toy store, specialty toy store, toy rental store, second-hand toy store, online toy store), etc.
  • Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
  • Products: Highlight the toy store products you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include different types of toys; educational, movie-inspired, riding toys, board games, and play equipment as products and mention interactive shopping experience as your USP.
  • Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
  • Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  • Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

CTA Blue

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • Traditional toy store
  • Online toy store
  • Specialty toy store
  • Luxury toy store
  • Educational toy store
  • Interactive toy store
  • Describe the legal structure of your toy store, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.
  • Owners: List the names of the founders or owners of your toy store. Describe what shares they own and their responsibilities for efficiently managing the business.
  • Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
  • Business History: If you have an established toy store, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
  • Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  • Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, children, parents, educators, and gift buyers would be an ideal target audience for a specialty toy store.
  • Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
  • Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your toy store services from them. Point out how you have a competitive edge in the market.
  • Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, educational toys have a booming market; explain how you plan on dealing with this potential growth opportunity.
  • Regulatory Environment: List regulations and licensing requirements that may affect your toy store, such as business registration, safety compliances, intellectual property license compliances, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your toy company business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. This section should include the following:

  • Art and craft toys
  • Electronic toys
  • Puzzles, board games, etc.
  • Services: Briefly describe any services you offer as a toy store company. You can describe subscription services that allow parents to rent toys instead of buying them.
  • Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include ensuring safety protocols in toys, quality check measures, product inspections, and staff training.
  • Additional Services: Mention if your toy store offers any primary or additional services. You may include services like, free delivery, personalized toys, etc.

In short, this section of your toy store plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, specialization in certain toys like movie toys, interactive shopping experiences, and a wide assortment of toys could be some of the great USPs for a boutique toy store.
  • Pricing Strategy: Describe your pricing strategy—how you plan to price products of your toy store and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your toy store.
  • Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
  • Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales, partnering with kid stores and educational institutions, offering referral programs, community events, etc.
  • Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, special offers, etc.

Overall, this section of your toy store business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your toy store, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & Training: Mention staffing requirements for your toy store, including the number of employees, and administrative and marketing staff needed. Include their qualifications, the training required, and the duties they will perform.
  • Operational Process: Outline the processes and procedures you will use to run your toy store. Your operational processes may include attending store visitors, fulfilling online orders, helping customers in the store, billing, inventory checking, packing orders, training staff, etc.
  • Equipment & Machinery: Include the list of equipment and machinery required for the toy store, such as packing equipment, loading machines, cleaning and maintenance equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your toy store’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO: Mention the founders and CEO of your toy store, and describe their roles and responsibilities in successfully running the business.
  • Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. CEO, COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager.) involved in the toy store operations, including their education, professional background, and any relevant experience in the toy industry.
  • Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
  • Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
  • Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your toy store, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
  • Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  • Balance Sheet: Create a projected balance sheet documenting your toy store’s assets, liabilities, and equity.
  • Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  • Financing Needs: Calculate costs associated with starting a toy store, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the toy store industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your toy shop business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This sample toy store business plan will provide an idea for writing a successful toy store plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our toy store business plan pdf .

Related Posts

Amusement Park Business Plan

Amusement Park Business Plan

Arcade Business Plan

Arcade Business Plan

Writing a Business Plan for a Investors

Writing a Business Plan for a Investors

Best Sample Business Plan Example

Best Sample Business Plan Example

Best AI Generators for Business Plan

Best AI Generators for Business Plan

How to Write Funding Requirements in Business Plan

How to Write Funding Requirements in Business Plan

Frequently asked questions, why do you need a toy store business plan.

A business plan is an essential tool for anyone looking to start or run a successful toy store. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your toy store.

How to get funding for your toy store?

There are several ways to get funding for your toy store, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your toy store?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your toy store business plan and outline your vision as you have in your mind.

What is the easiest way to write your toy store business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any toy store business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a toy store business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

What key components should a toy store business plan include?

The following are the key components your toy store business plan must include:

  • Executive summary
  • Business Overview
  • Market Analysis
  • Products and services
  • Sales and marketing strategies
  • Operations plan
  • Management team
  • Financial plan

About the Author

online toy store business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

bpb AI Feature Image

Create a great Business Plan with great price.

  • 400+ Business plan templates & examples
  • AI Assistance & step by step guidance
  • 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Download Toy Store Business Plan

Home » Building Online Stores » How to Start an Online Toy Store: 5 Simple Steps

How to Start an Online Toy Store: 5 Simple Steps

If you click to purchase a product or service based on our independent recommendations and impartial reviews, we may receive a commission. Learn more

Owain Wiliams headshot smiling at camera

Written and researched by:

Not only is the toy industry super fun, but – in 2020 – it was also estimated to be worth a massive $32.6 billion. With such a huge opportunity to make money, it’s hardly surprising that many ambitious entrepreneurs are looking to break into the toy space by building online stores .

Selling toys online can be the most affordable and potentially lucrative way to sell toys. This method of selling has few barriers to entry, requires only a small upfront investment, and offers huge opportunities for growth.

However, starting a toy business isn’t as easy as just buying a few toys and throwing them on a website – at least not if you want long-term success. Luckily, we’ve helped countless businesses follow the right processes and pick the right tools to start selling online. In this guide, we’re going to walk you through everything you need to do and know when starting a toy store business online, step-by-step.

1. Create a Business Plan

All great things start with a plan. Without one, you can easily waste time pushing your business in a direction that, ultimately, leads to failure. A plan will also make your life easier, providing you with daily direction and helping keep you motivated when you are starting a toy business.

Target Market

Many businesses start with a name, but your first point of concern should be working out who your toy store will serve – your target market. Once you’ve defined who you’re going to be selling to, everything else will stem from this; including your business name, the toys you sell, and even how much you’ll be selling them for.

Unlike many other businesses that have clear customers, when selling toys online, things can be a little more tricky as the end-user can differ from the actual buyer. For example, although the toys you sell may be specific to a young age group, you are likely actually selling to parents, uncles, aunties and grandparents.

However, this isn’t always the case. Some toys may be aimed at young adults or adults who are interested in toy culture – in these cases, it is much easier to define your target audience.

When deciding your target market, you’ll need to outline as much detail as possible. This may include details such as:

  • Income range

To better understand your target audience, you may decide to create a small number of buyer personas , which can be used to measure business decisions against.

Business Name 

Your business name will play a big role in your success. Find a name that is easy to remember, appeals to your target audience and is niche appropriate. As you’ll also be running an online toy store, you’ll want to consider the availability or the domain name, too.

If the exact match URL for your business name is already taken, consider using a descriptive word to help potential customers discover what you offer. For example, you may add ‘toys’ or ‘toystore’ to your name.

If another business is already using your name, adding a descriptive word can also help differentiate you from others. However, if a business with the same or similar name operates in the same space, then you should seek out other options.

Define a Niche 

Undertaking some competitor/market research will help you identify a potentially lucrative niche. Start by looking at who already serves your target audience. By doing this, you may be able to identify potential gaps in the market.

For example, if your target audience is US-based children aged 7-9, you may notice that there are few options when it comes to eco-friendly educational toys.

Of course, you don’t have to serve a niche that isn’t yet well-served. This is especially true if you reckon that you can offer a better product/service, or if you believe there are only a small number of competitors for a potentially large niche.


Although you could spend an unlimited amount on opening an online toy store, there are only really a few costs that are entirely essential. These include:

  • Stock costs (e.g. buying toys to sell)
  • Storage costs
  • Business costs (e.g. registering your business)
  • Website costs (e.g. registering your domain name and paying for a website builder )

Unless you plan on doing everything yourself, you may also need to factor in costs such as accountancy, marketing and admin support.

How much each of these factors actually cost depends on the products you’re offering, the market you’re targeting, and the scale at which you’ll be launching your ecommerce store. You may also be able to mitigate some costs – such as stock costs – by using a dropshipping arrangement, although this can impact your profits further down the line.


Once you have a good grip on how much setting up your new toy business will cost, you can calculate how much you’ll need to sell your products for in order to make a profit. This can be a little tricky, as you’ll have several fixed costs, along with multiple variable costs, that – as you sell more products – will go up.

Variable costs typically occur every time you sell a product, and include the price you purchase the product for, as well as any commission you pay on a per-sale basis. Fixed costs typically include anything that needs to be paid every month, regardless of how many products you sell – such as your website builder subscription .

You may need to start with an estimate on product costs, or use a recommended retail price in order to assess viability.

Calculating your break even point will help you work out your pricing. Here’s a simple formula to help you work this out:

Break Even Point = Fixed Costs / (Selling Price Per Unit – Variable Cost Per Unit).

For example:

Fixed Monthly Costs = $1000

Selling Price Per Unit = $5

Variable Cost Per Unit = $2

Break Even Point = 1000 / (5 – 2) = 334 units

So in this example, you’d need to sell 334 units each month in order to break even. If your break even point seems too high, then you may need to increase the price of the product to make this more manageable.

However, other factors will also come into play when pricing your toys: such as how much other stores sell similar/the same items

2. Legal Requirements

Although starting an online toy store is far from being wrapped in large swathes of legal red tape, there are a few legal and regulatory issues that need addressing to ensure you’re running your business within the law.

The first thing you’ll need to do is register your business name as a trademark. This helps protect your name against others setting up toy stores under similar – or the same – name, and confusing your customers. It also protects you against having to rebrand should another business later claim trademark infringement against you.

Setting up as a business entity is also an important box to tick. Although you’ll want to do your own business research, most ecommerce stores will set themselves up as an LLC or corporation.

Working with a website expert will help you identify legal requirements for your website, such as terms and conditions and notifications of tracking. Remember, these differ based on your toy store’s location and where you’re selling, so consulting an expert is always worthwhile.

Finally, you’ll want to ensure that you register your business for tax with the IRS and set money aside to pay it.

3. Find Suppliers

Finding good suppliers is the cornerstone of a successful online business. Get it right, and you’ll have a consistent supply of quality toys at competitive prices. Get it wrong, and you’ll struggle to make a profit, whilst wasting your time chasing shipments.

So when setting up your store, it’s important to decide which type of supplier you’ll seek out:

A typical supplier will allow you to make orders for their products which can be delivered to your own storage facility or to a third-party logistics (3PL) company. This is where the toys will be stored until someone orders them, and they’re shipped off.


An alternative to working with traditional suppliers is to use dropshipping. This arrangement allows you to send orders directly from your website to the manufacturer or distributor of the toys, who’ll then fulfil the order on your behalf.

This approach can be significantly more efficient, while limiting your upfront investment in stock. However, it can also lead to much lower profit margins, as the manufacturers and distributors involved typically take significant commissions on each sale.

4. Create Your Website

So – you have a comprehensive business plan, the legal side of business wrapped up, and you know how you’ll be sourcing your toys. Now, it’s time to build your website.

Luckily, with the explosive growth of online shopping, we’ve also seen some fantastic advancements in ecommerce website builders in recent years. These offer a range of tools built specifically for those looking to start an online store.

Look for a platform that has all the functionality you need. For example, it can be helpful to have built-in marketing tools and inventory management systems, especially if you plan on selling a large number of toys on a weekly basis.

A few platforms which are worth adding to your research list due to their advanced ecommerce functionality and easy to use interface include Wix , BigCommerce and Shopify .

Website Builder Examples:

The wix ecommerce editor showing how to add in a shopping cart feature

5. Develop a Marketing Plan

Neither the best toys nor a fantastic website will mean anything if nobody knows about what you offer – and where to find you. That’s why the final step in creating a successful online toy store is to develop (and follow) a complete marketing plan.

Exactly how you’ll market your online store will depend on several factors, such as the channels you’ll be using, the makeup of your target audience, and the types of promotions you’ll be running. For example, if you sell via marketplaces such as Amazon, your marketing plan will be very different to if you sell exclusively via an ecommerce platform.

A few tried and tested methods that apply to most scenarios include:

  • Posting highly engaging content on social media
  • Paid ads on social media and search engines
  • Email marketing
  • Running sales, discounts and promotions

How to Sell Toys Online: Summary

In this article, we’ve run through everything you need to know to open a successful online toy store. As a quick reminder, here are the steps you’ll need to follow:

  • Create a business plan that considers your target market, business name, finding a niche, financing your store and setting prices
  • Assess legal requirements and execute them
  • Find suppliers
  • Create your website and upload your products
  • Develop and follow a comprehensive marketing plan

Your Ultimate Guide to Starting an Online Toy Store

Aside from playing outside and enjoying sweets, what makes life exciting for kids (and kids at heart) is receiving toys as gifts. We cannot deny that it is always a pleasurable experience seeing children get excited over a new toy. That is why an online toy store will always be a profitable business because parents always want to make their kids happy by buying new toys. Toy purchases are not only made during holidays but even on simple occasions! Giving kids toys when they behave well in school can also be a common activity for some parents. The economy may be inconsistent, but parents’ desire to make children happy will always stay the same. 

So, if you are considering operating your own toy store lately, you’re in the right direction. If you are worried about not having enough investment, fret no more. Starting it online will solve most of your financial problems and give you a smooth start. Using a dropshipping model for your online store may also be a practical and reliable choice to decrease the setup and overhead costs further. Like any start-up , establishing an online toy store requires strategic planning and proper execution in marketing, operations, buying, management, and financial know-how. Definitely, investing in developing customer service skills is a great help, too! With strategic moves, this article will help you remove the financial obstacles so that  you can build a fool-proof business plan for your online toy store. After all, you can’t have a successful business without a well-detailed plan of action. Show this plan to any potential investors for a potential added boost.

Business Plan Basics for a Toy Store

What you’ll learn more about later on are the details of each business plan section, at least in the realm of an online toy store. To prepare for that, you’ll need to ask yourself these basic questions:

  • Do I have a clear target market?
  • Can I make a personalized plan based on my market?
  • How am I going to make money?

These are the basics of what anyone reading your business plan will need to know. Your readers could be potential investors or buyers down the line, so you’ll need to make sure you can answer “yes” to each question above. If you feel like you’re on the right track, keep reading onwards for a more detailed plan!

Of course, always gear up with passion and dedication. As soon as your online toy store becomes operational, it will definitely require your attention and energy. So to boost you in the initial stages, here’s a step-by-step guide to developing a solid startup business plan for your online toy store. Let’s go!

Step 1: Research the Market

First and foremost, you need to find out what types of toys are popular and trendy for children from different age groups. It is equally important to know the perspective of parents too since they will be the actual buyers. You can strike a balance by considering toys that are fun to play with and, at the same time, educational and eco-friendly. These characteristics will always make a great choice! You may also want to research more into educational and developmental toys for kids with learning differences, i.e., Autism, ADHD, etc. Advocating that every child deserves quality toys can motivate your buyers to purchase your products. 

Step 2: Identify the Target Market

Decide carefully if you would focus your business on a local community only or if you prefer to expand MoreWithYourStore nationwide. Do not forget to consider essential factors, such as delivery options, income groups, etc. These factors contribute significantly to determining the profit margin and operating expenses. 30 mins

Step 3: Get the Legal Stuff Done

Now that you have established your target market and the types of toys you will venture into. The  next step is to get your business name registered and fulfill the legal requirements set by your local regulatory authority.  Fortunately, in most countries , legal requirements for an eCommerce business are fairly less complex than that of a physical business. Another thing, doing the legwork yourself is a cost-effective option. However, you may be required to hire for some support depending on your local laws’ demands.

Outsourcing legal work:

The legal part of a business plan is very difficult if you aren’t already someone with a law background. There are many sites out there where you can pay a lawyer an hourly wage to help you form this section of your plan. Consider a site like Upwork for this, or you could reach out directly through a lawyer’s website. Make sure that whoever you hire has sufficient credentials, and preferably a demonstrated history working on corporate affairs like this!

Step 4: Find the (Best) Suppliers

After doing the paperwork, it’s now time to face the most challenging online toy business aspect: finding the best supplier . Working with suppliers with unique and valuable toy products will be a more attractive option for kids and parents than an ordinary design. An example would be this C shape surfing baby scooter by Fascol.  You may also put a supplier with a variety of unique stuff on your list and those who offer drop shipping . They will not just help you lessen logistical expenses but will definitely save you time and energy!  “Clear” communication is also key in this business. It is critical to connect with the supplier and clarify every detail about your business with them. Do not presume everything. Make sure that you also meet each other halfway when it comes to finalizing terms and conditions, even up to the tiniest detail . It will enrich your relationship with your supplier and save you from false expectations and costs in the long run. 

Step 5: Plan & Document the Financials

After identifying reliable suppliers and establishing connections with them, plan a budget for your toy store business. Analyze carefully how much money is required to get started. Calculate the differences between what you have in hand and how much you need to borrow. Bear in mind the expenses that you will incur on website maintenance, marketing materials , hiring staff, purchasing inventory and supplies, and insurance, etc. A one-page business plan can be a good start to get your small scale online toy store operational and fully functional. Review if it clearly outlines your business objectives, strategies, and an action plan.  Moreover, it takes time for business plan preparation. Several experts recommend hiring a writer for a business plan, but only when you need a business plan to draw investors do you need to do this.

Step 6: Launch your Action Plan

Once you already have a clear forecast, that’s the time to get into action! Get started on developing a website and follow it by taking your online store live. Various free platforms allow you to make a quick website, but you also have to build your own. Developing a website at a later stage of the business, especially when it is already expanding, can be really complicated; thus, the best way is to get it done right from the beginning. Actually, you don’t even need products to be physically available to start marketing . You may start by choosing ones for dropshipping . It would be best to focus your time and energy more on marketing and sales. Hence, the action plan should focus on:

  • Creating brand awareness through Social Media.
  • Driving and increasing website traffic .
  • Conversion Optimization .
  • Brand engagement on Social Media.
  • Improving customer service .

Since it’s an online business, optimize the use of social media platforms, email lists, banners on community websites, and pay per click advertising. But do not underestimate the power of offline marketing that can amplify your online presence . Wrapping it up! With the 6 steps in mind, you are ready to create an online toy store business plan. If you document everything in an engaging presentation, your online toy store business plan will be ready. A business plan is a plus when you look for investment, but it never ensures that investors fund your startup . But one thing is for sure: business plans keep you on track to operate so your business can succeed. Planning is the mother of success, and failure to do so may bring you otherwise. So, start working on your action plan, and as your marketing efforts take into place, you will start receiving customers. Do your very best to give 100% customer satisfaction to your first customers so they can give you positive feedback. Their testimonies can affect the number of customers you’ll have in the future. It may also be a good promotion to reward referrals with some % off or a gift or vouchers.

Share with us

We hope that this article gave you a clear-cut idea of how to write your online toy store business plan. A business plan is one key step in running a successful business, and investors will need to see it eventually. So, go out there and write that winning plan! We wish you the best of luck in your endeavors.

If you have any questions or concerns about the content of this article, feel free to post them in the comments below. We’ll get back to you as soon as we can. In the meantime, thanks for reading, and we’ll see you next week!

2022 Teams Starter Pack Banners (728x90)

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.


online gaming business

Potential Profit of Launching An Online Gaming Business

Is Starting An Online Gaming Business Profitable Online gaming has been a lucrative venture, successfully replacing traditional land-based casinos. The ability to still play your


Should You Soundproof Your Home Office?

In our post-pandemic lives, the benefits of remote working have somewhat lost their novelty and become commonplace for a variety of professional workers. Even so,

jd.com and gucci

JD.com And Gucci Announce Digital Partnership and Flagship Store

Gucci products are now available to JD.com customers through their new official digital flagship store on JD.com. Gucci has a 102-year history of Italian craftsmanship.

boost brain

What Does The AI Act Deem ‘High Risk’ Activity?

The AI Act is coming into force soon, and many businesses will need to develop their understanding of the types of applications that are prohibited,

Targeting female consumers. Female’s purchasing power. Gender marketing reaching women target group. Segmentation of women's market based on personal values. Marketing strategies for female consumers.

Building a Positive Startup Culture: Tips for HR Professionals

In the fast-paced and often chaotic world, cultivating a positive startup culture is crucial for success. A strong, positive culture not only attracts top talent

weighing scale

Innovations in Weighing Technology: What’s New For Your Business?

Staying ahead in the competitive business landscape requires leveraging the latest technological advancements. One area where innovation is making a significant impact is in weighing

We earn commissions if you shop through the links below.  Read more

How to Open a Toy Store: Location, Cost & Profit Potential

Back to All Business Ideas

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 10, 2023 Updated on July 3, 2024

How to Open a Toy Store: Location, Cost & Profit Potential

Investment range

$107,500 - $196,300

Revenue potential

$912,000 - $1,824,000 p.a.

Time to build

Profit potential

$91,200 - $182,400 p.a.

Industry trend

Toys bring joy to kids everywhere and even to adults sometimes. Toys are also a $19 billion industry in the U.S. alone, offering a great opportunity for you to start a toy store business. You’d be making children happy and making a nice living at the same time.

But before you start the toy store game, you need some business savvy. Fortunately, this step-by-step guide has you covered with all the information you need to become a toy entrepreneur.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

  • Bring joy to children
  • Large market
  • Good profit potential
  • Compete with online toy stores and big stores like Walmart
  • High startup costs

Toy store industry trends

Industry size and growth.

Toy Store industry size and growth

  • Industry size and past growth – The U.S. hobby and toy stores industry is worth $19.4 billion in 2023 after declining .9% annually for the last five years, largely due to a pandemic dip.(( https://www.ibisworld.com/united-states/market-research-reports/hobby-toy-stores-industry/ ))
  • Growth forecast – The U.S. hobby and toy stores industry is projected to decline .1% in 2023.
  • Number of businesses – In 2023, 19,865 hobby and toy store businesses are operating in the U.S. 
  • Number of people employed – In 2023, the U.S. hobby and toy store industry employs 117,607 people.

Trends and challenges

Toy Store Industry Trends and Challenges

  • Toys that promote science and math skills are growing in popularity, as are toys that encourage sustainability.
  • Toy trends are being heavily influenced by YouTube, where children often find the toys that they want. 
  • Supply chain issues are making it difficult for toy stores to keep their shelves stocked.
  • Digital play options are decreasing the demand for physical toys. 

How much does it cost to start a toy store business?

Startup costs for a toy store range from $100,000 to $200,000. Costs include the space rental and preparation, an operating budget, and inventory.

Alternatively, you could start an online store and hold limited inventory to keep your costs down.

You’ll need a handful of items to successfully launch your toy store business, including: 

  • Aisle partitions and shelving
  • Checkout counters
Start-up CostsBallpark RangeAverage
Setting up a business name and corporation$100 - $500$300
Business licenses and permits$100 - $300$200
Website$200 - $1,000$600
Space rental$5,000 - $10,000$7,500
Store preparation$20,000 - $30,000$25,000
Operating budget$30,000 - $50,000$40,000
Marketing budget$2,000 - $4,000$3,000
Inventory$50,000 - $100,000$75,000
Total$107,500 - $196,300$151,900

How much can you earn from a toy store business?

Toy Store earning forecast

How much you charge for toys will vary greatly. These calculations will assume an average sale per customer of $50. Your profit margin after all costs should be about 10%. 

In your first year or two, you could have 50 customers a day, bringing in $912,000 in revenue. This would mean $91,200 in profit, assuming that 10% margin. 

As you gain traction, you might have 100 customers a day. With annual revenue of $1,824,000, you’d make a tidy profit of $182,400.

What barriers to entry are there?

There are a few barriers to entry for a toy store. Your biggest challenges will be:

  • Funding the startup costs
  • Breaking into a competitive market

Related Business Ideas

How to Open a Toy Store: Location, Cost & Profit Potential

Surf and Serve: Launching Your Internet Cafe Business

How to Open a Toy Store: Location, Cost & Profit Potential

How to Open a Comic Book Store: A Starting Guide

How to Open a Toy Store: Location, Cost & Profit Potential

How to Start a Successful Baby Store Business

Step 2: hone your idea.

Now that you know what’s involved in starting a toy store, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research toy stores in your area to examine their products, price points, and customer reviews.

  • Make a list of toy stores that offer similar products. 
  • Review your competitors’ products – their features, pricing, and quality – and marketing strategies.
  • Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
  • Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a toy shop that specializes in wooden toys or educational toys. 

online toy store business plan

You might consider targeting a niche, such as puzzles.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products

You could choose a toy niche, or you could offer a variety of toys for kids of all ages, which is probably your best bet. You could also sell snacks like cookies. 

How much should you charge for toys?

Your toy prices should be based on market prices in your area, but also on your costs to acquire the toys and your other costs.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be both kids and their parents. You’re most likely to find the parents on Instagram or Facebook, but you might also try YouTube to target kids. 

Where? Choose a toy store location

You’ll need to rent out a large space for your toy store. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a toy store location, you may want to follow these suggestions:

  • Demographics : Choose areas with a high concentration of families and children.
  • Visibility and Accessibility : Opt for high foot traffic locations with easy parking.
  • Competition : Ensure the market isn’t oversaturated or differentiate your offerings.
  • Size and Layout : Space should fit inventory and offer a pleasant shopping ambiance.
  • Costs : Ensure rent and associated expenses align with projected sales.
  • Future Development : Research upcoming projects that could affect store traffic.
  • Lease Terms : Look for favorable durations, renewals, and business-friendly clauses.
  • Local Regulations : Check that retail operations are permitted and understand restrictions.
  • Customer Convenience : Offer amenities and consider proximity to public transport.
  • Seasonal Factors : Understand how seasonal changes might influence business.
  • Community Engagement : Being near schools or community centers can be beneficial.

Toy Store business idea rating

Step 3: Brainstorm a Toy Store Name

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “toys” or “toy store”, boosts SEO
  • Name should allow for expansion, for ex: “PlayScape Ventures” and “ToyHorizon Emporium” over “TrainTot Depot” and “Dollhouse Dreams”
  • A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Toy Store Business Plan

Here are the key components of a business plan:

what to include in a business plan

  • Executive Summary: Summarize your toy store business plan, highlighting your business concept, target market, and financial projections.
  • Business Overview: Provide an overview of your toy store, including its location, size, and the types of toys and products you plan to sell.
  • Product and Services: Describe the range of toys and related products you will offer, including any unique or specialty items.
  • Market Analysis: Analyze the local market for toy stores, considering factors like demographics, toy preferences, and competition.
  • Competitive Analysis: Identify other toy stores in the area and explain how your store will differentiate itself, whether through pricing, product selection, or customer experience.
  • Sales and Marketing: Outline your marketing and sales strategies, including advertising, promotions, and online presence to attract customers.
  • Management Team: Introduce yourself and any key team members involved in running the toy store, highlighting relevant experience in the retail industry.
  • Operations Plan: Detail how your toy store will operate on a daily basis, covering aspects like inventory management, staffing, and customer service.
  • Financial Plan: Present financial projections, including startup costs, revenue forecasts based on expected sales volume, and profitability estimates.
  • Appendix: Include any supplementary materials, such as product catalogs, store layouts, and marketing materials, to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist at Fiverr to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to toy stores. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your toy store will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

types of business structures

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

online toy store business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

online toy store business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

types of business financing

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a toy store business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Toy Store Licenses and Permits

Starting a toy store business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your toy store business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

types of business insurance

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Lightspeed , RealTimePOS , or StarCode , to manage your inventory, pricing, purchases, and sales. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Buy Now” or “Order”. This can sharply increase purchases. 

Here are some powerful marketing strategies for your future business:

  • Engage in Local Partnerships: Collaborate with local schools, daycare centers, or community organizations to host events or offer special discounts, fostering community engagement and attracting families to your store.
  • Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
  • Themed In-Store Events: Host regular themed events, such as toy demonstrations, game nights, or costume contests, to create a fun and memorable in-store experience for customers, encouraging repeat visits.
  • Loyalty Programs: Implement a loyalty program to reward frequent customers, offering discounts, exclusive access to new toys, or special promotions, enhancing customer retention and building brand loyalty.
  • Social Media Contests: Leverage social media platforms to run engaging contests or challenges, encouraging user-generated content related to your toys, and increasing online visibility through shares and participation.
  • Seasonal Promotions: Capitalize on holidays and special occasions with targeted promotions and discounts, aligning your toy selection with the season to attract gift shoppers and boost sales during peak periods.
  • Collaborate with Influencers: Partner with local parenting bloggers, YouTubers, or social media influencers to review and showcase your toys, reaching a wider audience and gaining credibility through trusted recommendations.
  • Interactive Store Displays: Create interactive and visually appealing in-store displays that allow children to play and experience the toys firsthand, enticing both kids and parents to spend more time exploring your store.
  • Educational Workshops: Offer workshops or classes that emphasize the educational benefits of certain toys, providing added value to parents and positioning your store as a destination for both entertainment and learning.
  • Customized Gift Wrapping: Provide a unique and memorable experience by offering free or premium customized gift-wrapping services, making your store the go-to destination for special and thoughtfully presented gifts.
  • Customer Feedback Incentives: Encourage customers to leave reviews or provide feedback by offering small incentives such as discounts on their next purchase, helping to build a positive online reputation and attract new customers.

Focus on USPs

unique selling proposition

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your toy store meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your toy store business could be:

  • Largest toy selection in town
  • Educational toys for kids of all ages
  • Toys, puzzles, games, and more

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a toy store business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in toy stores for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in toy stores. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

You will likely need workers to fill various roles. Potential positions for a toy store business include:

  • Store Clerks – customer service, make sales
  • Stockers – stock shelves
  • Marketing Lead – create and implement marketing strategies
  • General Manager – scheduling, accounting, inventory management

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Toy Store – Start Making Money!

Imagine providing a toy paradise for the children in your area, watching their curiosity and happiness as they browse the aisles of your toy store. That’s the true reward of owning a toy store, and making a good living is just a bonus.

You’ve learned about the business now, so you’re ready to jump into the game and get your successful toy store going!

  • Toy Store Business FAQs

Yes, toy stores can be profitable if they do a high volume, because profit margins are thin. You need a good location, preferably with a lot of foot traffic to be successful.

A toy store can grow by adding new locations. It could even become a franchise like Toys R us if it’s successful.

You may be able to start an online toy store as a side hustle. A physical toy store, however, is best run as a full time business.

You could create designs for unique toys and partner with a manufacturer to produce them. Alternatively, you could make toys by hand or with a 3D printer and sell them from an online store.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Toy Store Name
  • Create a Toy Store Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Toy Store Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Toy Store - Start Making Money!

Subscribe to Our Newsletter

Featured resources.

15 Profitable Reselling Business Ideas

15 Profitable Reselling Business Ideas

Carolyn Young

Published on April 22, 2023

Big companies like Apple manufacture their own products, but that’s a pricey proposition for a new business. A more affordable option is to buygoo ...

16 Retail Business Ideas with High Growth Potential

16 Retail Business Ideas with High Growth Potential

Published on December 1, 2022

The world of retail is huge, and lucrative opportunities are many. Retail offers endless areas for a budding entrepreneur to explore ideas for newbu ...

44 Exciting Entertainment Business Ideas to Start Today

44 Exciting Entertainment Business Ideas to Start Today

Natalie Fell

Published on July 13, 2022

Let the good times roll! With entertainment outlets now open and people coming together for all kinds of celebrations, the entertainment industry is ...

No thanks, I don't want to stay up to date on industry trends and news.


Home » Sample Business Plans » Wholesale & Retail

How to Write a Toy Store Business Plan [Sample Template]

Are you about starting a toy store online? If YES, here is a complete sample toy store business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a toy store. We also took it further by analyzing and drafting a sample toy store marketing plan template backed up by actionable guerrilla marketing ideas for toy store companies. So let’s proceed to the business planning section .

Why Start a Toy Store Online?

Children love toys and do not like to be without them, and that is why retailing toys is a very profitable business. Starting a toy store business is just like starting any other retailing business; it will require startup capital (money), planning (feasibility studies, market survey, budgeting), and of course time. Toy store businesses have become an essential part of our world because playing with toys is an enjoyable part of childhood experience.

The items that are sold in toy stores are in demand all over the world, making them a good and profitable business to start. If you are considering starting this type of business, then you must hunt for the right location, especially a location with children. With the right location, the correct items in stock, and good pricing structure, you can start making profit as soon as possible after opening your toy store.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan. Below is a sample toy store business plan template that will help you successfully write yours without much stress.

A Sample Toy Store Business Plan Template

1. industry overview.

Players in the toy and hobby store industry sell a wide range of toy and hobby goods such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies et al. These goods are retailed to the general public after they are purchased from local and international manufacturers and wholesalers.

In recent time, the toy and hobby store industry has done brilliantly, growing in line with economic recovery. On the other hand, competition from discount department stores and e-commerce channels has absorbed much of the demand for industry products by offering low prices and one-stop-shop convenience.

In view of that, discount stores have become the leading hobby and toy retailers in the united states and in other countries of the world. IBISWorld projected that despite an extremely competitive environment both internally and externally, hobby and toy retailers are expected to experience growth over the five years to 2022.

The Toy and Hobby Stores industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the United States of America alone, there are about 21,418 legally registered toy and hobby stores responsible for employing about 158,296 employees and the industry rakes in a whooping sum of $20bn annually. Hobby Lobby Stores Inc., Michaels Stores and Toys “R” Us Inc. have the lion share in the USA market.

A recent research conducted by IBISWorld shows that the Toy and Hobby Stores industry has crafted moderate revenue growth over the past five years. Operators in this industry retail a variety of toys and hobby goods, including dolls, electronic toys, games, hobby kits and craft supplies.

The research also shows that over the five years to 2017, industry operators steadily recovered from recessionary lows, in line with improving economic conditions. Even so, as consumer income rose during the period, competition intensified and operators both within and external to the industry fought to win over consumers.

Increased competition from discount department stores and online retailers stifled industry sales and profitability, as lower-priced comparable products increasingly lured customers away from traditional industry operators.

This line of business is evergreen and thriving. In response to the ever-growing demand for items sold in toy and hobby stores, players in the industry are now opening additional stores thereby creating chains of stores across different cities. They are always ready to expanded into new markets and of course adapt to the changing trend in consumer tastes.

2. Executive Summary

Awesome Kids™ Toy Store, Inc. is a neighborhood toy store that will be located in a growing community in First Avenue, Cherry Creek – Denver. We conducted our feasibility studies and market survey and we came to the conclusion that Cherry Creek is the right location for us to launch our toy store.

We are in the toy and hobby goods industry to make profits and at the same time to give our customers value for their money whenever they patronize us. We want to give people who patronize our toys and hobby goods store the opportunity to choose from a wide range of toys, games and other related products. We will engage in retailing new and used toys, games and hobby goods. We will leverage on all major retail channels, including specialty stores, merchandisers and online stores.

We are aware that there are several toy and hobby stores all around Cherry Creek – Denver, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business. We ensured that our facility is easy to locate and our outlet is well secured and equipped with the various payment of options available in the United States of America

Much more than retailing quality and affordable toys and related products, we will ensure that our customer care is second to none in the whole of Cherry Creek – Denver. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the number of our customer base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions that will directly or indirectly affect them.

Awesome Kids™ Toy Store, Inc. is a registered business that is owned by Mrs. Mabel Bannon and her immediate family members. She has successfully managed several toy and hobby stores both in Cherry Creek and San Diego prior to opening her own toy and hobby store. She has a Degree in Business Administration and she will run the business alongside her immediate family members.

3. Our Products and Services

Awesome Kids™ Toy Store, Inc. is going to operate a standard neighborhood toy store business that will retail a wide range of toys from both local and international manufacturers just like any other standard toy store in the United States and in any part of the world. We are in the toy and hobby stores industry to make profits and give our customers value for their money.

These are some of the products that we will retail in our toy store;

  • Traditional entertainment and learning games
  • Electronic and video games
  • Traditional toys
  • Hobby goods

4. Our Mission and Vision Statement

  • Our vision is to establish a one stop toy store business in Cherry Creek – Denver and in other cities in the United States of America where we intend opening our chains of toy and hobby stores.
  • Our mission is to establish a toy store that will make available a wide range of toys and related products from top brands at affordable prices to residents of Cherry Creek and other cities in the United States of America where we intend opening our outlets and selling our franchise.

Our Business Structure

We do not intend to run a toy and hobby store business like the usual mom and pop business around the street corner; our intention of starting our store is to build a standard toy and hobby store that will be a one-stop shop which is why we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more especially when we start selling our franchise or running chains of toy and hobby stores.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Store Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants/Cashiers
  • Store Attendant/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Upsurges management’s effectiveness by employing, choosing, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Connecting, and executing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Generating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Store Manager:

  • Accountable for managing the daily activities in the store.
  • Guarantees that the store facility is in tip top shape and conducive enough to welcome customers.
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Controls the sales floor inventory.
  • Ensures that goods and products are properly arranged
  • Supervises the entire sales staff and workforce
  • Handles any other duty as assigned by the CEO
  • Accomplishes vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Helps to ensure consistent quality of toys and hobby goods supplies on our rack
  • Responsible for the purchase of toys and related products for the organization
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Handles eCommerce aspect of the business.
  • Responsible for installing and maintenance of computer software and hardware for the organization.
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) system.
  • Manages the organization’s CCTV.
  • Handles any other technological and IT related duties.


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Store Attendant/Client Service Executive

  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the store manager in an effective and timely manner
  • Consistently stays abreast of any new information on products, promotional campaigns etc. to ensure accurate and helpful information is supplied to our customers when they make enquiries
  • Finds out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
  • Makes suggestions and encourage purchase of products
  • Provides information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
  • Bags or packages purchases and gift wrap merchandise
  • In charge of cleaning the store facility at all times.
  • Ensures that toiletries and supplies don’t run out of stock.
  • Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Our intention of starting just one outlet of our toy and hobby store in First Avenue, Cherry Creek – Denver is to test run the business for a period of 2 to 4 years to know if we will invest more money, expand the business and then open other stores around Denver.

We are quite aware that there are several toy and hobby stores all over Cherry Creek – Denver and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Awesome Kids™ Toy Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Awesome Kids™ Toy Store, Inc.

Our location, the business model we will be operating, varieties of payment options, wide range of toys and related goods from local and international manufacturing brands and our excellent customer service culture will definitely count as a strong strength for Awesome Kids™ Toy Store, Inc.

A major weakness that may count against us is the fact that we are a new toy and hobby store in Cherry Creek – Denver and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

  • Opportunities:

The fact that we are going to be operating our toy store in one of the fastest growing residential estates with the right demographic composition in Cherry Creek – Denver provides us with unlimited opportunities to sell our items to a large number of people. We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our toy and hobby store.

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new toy and hobby store in same location where ours is located or even the arrival of a mall where toys and related goods are retailed.  


  • Market Trends

If you are close observer of the toys and hobby industry, you will agree that during the last five years, the intensely competitive environment has driven many small players to exit the industry. Due to their size, large companies are able to offer competitively priced goods and the number of children under the age of nine is projected to grow.

Although these trends are forecast to continue over the next 5 years, some toy and hobby stores will benefit from increasing demand for new technologies such as video games. Beyond every reasonable doubt, the store that can successfully flow with the trend and keep up with consumer and technology trends will definitely fare well in the coming years

Another notable trend in the industry is that it is now a common phenomenon for toys and hobby stores to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology helps retailers to maximize supply chain efficiencies.

8. Our Target Market

When it comes to selling items that are found in toy and hobby stores, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who reside in the locations where we intend opening our store. One thing is certain; we will ensure that we only retail quality and affordable items in our toy and hobby store.

In view of that, we have positioned our store to service schools and residents of Cherry Creek – Denver and every other location where our toy and hobby goods store will be located all over the United States of America and Canada. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail toys and hobby goods to the following groups of people;

  • Schools and Students
  • Households (parents)

Our Competitive Advantage

The competitive advantage that will help us standout from our competitors is not restricted to having an exclusive sales contract, stocking seasonal products and access to highly skilled workforce.

Our toy and hobby goods store is located in a corner piece property on a busy road directly opposite one of the largest residential estates and office district in Cherry Creek – Denver and few meters away from a busy school district.

One thing is certain; we will ensure that we have a wide range of quality and affordable items (toys and related goods) available in our store at all times. It will be difficult for customers to visit our store and not see the items that they are looking for. One of our business goal is to make Awesome Kids™ Toy Store, Inc. a one stop shop.

Our highly experienced and qualified management, customer service culture, online store, various payment options and highly secured facility with enough packing space will also serve as a competitive advantage for us.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Awesome Kids™ Toy Store, Inc. is established with the aim of maximizing profits in the toys and hobby goods industry and we are going to go all the way to ensure that we do all it takes to sell a wide range of products to a wide range of customers.

Awesome Kids™ Toy Store, Inc. will generate income by;

  • Retailing of traditional entertainment and learning games
  • Retailing of electronic and video games
  • Retailing of traditional toys
  • Retailing of hobby goods

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.

One thing is common with toy and hobby stores, the larger a toy and hobby store, the larger the number of customers that will patronize them. Although we may not be as large as Hobby Lobby Stores Inc., Michaels Stores, and Toys “R” Us Inc., but we will ensure that within our capacity we make available a wide range of items from different brands / manufacturers in our store.

Below are the sales projections that we were able to come up with for the first three years of operation;

  • First Fiscal Year: $120,000
  • Second Fiscal Year: $250,000
  • Third Fiscal Year: $450,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in the same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Awesome Kids™ Toy Store, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for schools and residents of Cherry Creek – Denver and in every other city where our chains of toy and hobby stores will be opened. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Cherry Creek – Denver. In other to continue to be in business and grow, we must continue to sell the products that are available in our store which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Awesome Kids™ Toy Store, Inc. will adopt the following sales and marketing approach to win customers over;

  • Introduce our toy and hobby goods store by sending introductory letters to schools, residents, and other key stake holders in and around Cherry Creek – Denver
  • Open our toy and hobby store with a party for children in the community
  • Advertise our business in community based newspapers, local TV and radio stations
  • List our business on yellow pages ads (local directories)
  • Attend trade fairs and relevant exhibitions to sell our toys and hobby goods
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Encourage word of mouth marketing (referrals) from satisfied and loyal customers

11. Publicity and Advertising Strategy

Despite the fact that our store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our toy and hobby store.

Awesome Kids™ Toy Store, Inc. has a long-term plan of opening chains of toy and hobby stores in various locations all around the United States of America which is why we will deliberately build our brand to be well accepted in Cherry Creek – Denver before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the public. Here are the platforms we intend leveraging on to promote and advertise Awesome Kids™ Toy Store, Inc.;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards in strategic locations all around Cherry Creek – Denver
  • Engage in roadshows from time to time in and around the location of our toy and hobby goods store
  • Distribute our fliers and handbills in target areas in the community where our toy and hobby goods store is located
  • Position our Flexi Banners at strategic positions in the location where our toy and hobby goods store is located
  • Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our organization’s logo et al.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to toy and hobby stores and retailing businesses generally, it is normal for consumers to go to places where they can get items at cheaper price which is why big players in the toy and hobby stores industry attract loads of consumers.

We know we don’t have the capacity to compete with other bigger stores, but we will ensure that the prices of all the items that are available in our toy and hobby goods store are competitive with what is obtainable amongst toy and hobby stores within our level and in our location.

  • Payment Options

The payment policy adopted by Awesome Kids™ Toy Store, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Awesome Kids™ Toy Store, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who purchase our goods.

13. Startup Expenditure (Budget)

When it comes to starting a toy and hobby goods store business, the major areas that you look towards spending the bulk of your cash is in of course renting or leasing a standard store facility. Aside from that, you are not expected to spend much except for paying of your employees and the stocking of your store with a wide range of toys.

These are the key areas where we will spend our startup capital;

  • The total fee for registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Awesome Kids™ Toy Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring business consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
  • The cost for shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits – ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of both locally and imported quality toys and hobby goods from different manufacturing brands) – $70,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of purchase and installation of CCTVs – $5,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our opening party – $7,000
  • Miscellaneous – $10,000

We would need an estimate of $250,000 to successfully set up our toy and hobby goods store in Cherry Creek – Denver.

Generating Startup Capital for Awesome Kids™ Toy Store, Inc.

Awesome Kids™ Toy Store, Inc. is a family business that is solely owned and financed by Mrs. Mabel Bannon and her immediate family members. They do not intend to welcome any external business partners, which is why she has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $75,000 and soft loan from family members $25,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Awesome Kids™ Toy Store, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our toy, hobby goods and other related merchandize a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Awesome Kids™ Toy Store, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organizations’ corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the store: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party planning: In Progress
  • Compilation of our list of products that will be available in our store: Completed
  • Establishing business relationship with vendors – wholesale suppliers of various brands of products (toys and hobby goods) that we intend retailing: In Progress

More on Wholesale & Retail

Oak Business Consultant

  • Financial Analysis
  • Budgeting Consultants
  • Financial Reporting
  • Financial Planning
  • Financial Modeling
  • Accounting & Bookkeeping
  • Market research consultant
  • Pakistan Taxation Services
  • Company Registration In UAE
  • Vat Registration In UAE
  • Investor Ready Business Plan
  • Professional Business Plan Revision
  • Investor Ready Pitch Deck Presentation
  • Investor Ready Executive Summary
  • Investor Ready One Page Project Overview
  • Professional Business Plan Review
  • Pro Forma Statement of Financial Position/Balance sheet
  • Cash Flow Analysis
  • Full time CFO
  • Special Purpose CFO
  • Interim CFO
  • Virtual CFO
  • Marketing KPI
  • Growth Plan KPI
  • Financial Metrics KPI
  • Break Even Analysis
  • Unit Metrics Analysis
  • Sales Performance KPI
  • Cash Management KPI
  • Inventory Management KPI
  • Business Plan Packages
  • Automotive Industry
  • Blockchain Industry Financial Model Template New
  • Cosmetics Industry
  • Consulting Business
  • Education Industry
  • Entertainment Industry
  • Fintech Industry
  • Real Estate
  • View All Financial Models
  • Healthcare Industry
  • Restaurant Business
  • View All Business Plan
  • Automotive Business
  • Blockchain Industry Pitch Deck New
  • Education Pitch
  • View All Pitch Decks
  • Automotive industry
  • Testimonials
  • Case Studies
  • Startup CEOs
  • Venture Capital Professionals

Online Toy Store Business Plan

  • Retail , Startup , Business Plan , Browse by Categories , Browse by Industry , Retail Business Plan

Online Toy Store Business Plan Template

$ 250 Original price was: $250. $ 99 Current price is: $99.

Our Online Toy Store Business Plan is a comprehensive blueprint for toy entrepreneurs. To launch a successful toy store, it’s essential to understand current industry trends, assess local demand, devise a detailed business plan, select an ideal location, source reputable suppliers, register the enterprise, craft an inviting store layout with engaging displays, and devise a marketing plan. Our financial projections anticipate consistent growth over five years, underscoring our commitment to exemplary customer service and social responsibility. With our business template, you can concentrate on your venture, entrusting the planning and analysis to seasoned experts.

Frequently Bought Together

+ +
  • This Product: Online Toy Store Business Plan - $ 250 Original price was: $250. $ 99 Current price is: $99.
  • Basic Pitch Deck Template - $ 25 Original price was: $25. $ 20 Current price is: $20.
  • Online Toy Store Excel Financial Model - $ 350 Original price was: $350. $ 100 Current price is: $100.


  • Reviews (7)
  • Testimonial

The Online Toy Store Business Plan

If you want to start an Online Toy Store business or expand your current one, you need a business plan . Your Online Toy Store Business Plan will achieve several key objectives.

First, it will support you in creating your Online Toy Store business goals and give you a roadmap to follow to reach them. Another, it will help you develop the best strategies to attain your goals. For example, you can craft a better product and marketing plan by understanding trends in the Online Toy Store market, your competition’s weaknesses and strengths, and your target customers’ psychographic needs and demographics. Third, the Online Toy Store template plan will help you identify the financial and human resources you need. Finally, if you need outside investment or a bank loan, your Online Toy Store template will be a key tool to show prospective investors how to convince them to write you a check.

Fortunately, with our new template, developing your Online Toy Store business plan doesn’t have to take months or weeks. We have included all sections with the analysis that will suit your business and an updated Market Analysis prepared by our Expert Business Analyst . The plan will also enable you to write a proper Exit Strategy for your targeted business based on trends.

Company Summary

Aiming to be a successful business in the toy industry, we bring a blend of traditional toys with modern technology, ensuring we cater to the evolving needs of our customers.

Business Description

An online platform that bridges the gap between customer needs and high-quality toys, our business focuses on excellent customer service and a vast product range.

Executive Summary

The online toy industry is booming, with potential customers searching for high-quality products. This business plan details a strategic approach to entering the market, capitalizing on growth opportunities, and providing excellent customer service.

Online Toy Store Business Plan - Executive Summary

Our Mission and Vision Statement

Our mission is to be a leader in the toy business, providing a diverse range of products while ensuring excellent customer service. We envision a business where every toy sparks joy, and every transaction builds loyal customers.

Online Toy Store Business Plan - Mission - Vision

Problem Identification

Research indicates a demand for an online toy store offering diverse products.

Online Toy Store Business Plan - Problems

Our Solution

The approach caters to this need with a robust business concept and thorough planning.

Online Toy Store Business Plan - Solutions

Our Products and Services

Offering a wide range of products, from board games to interactive toys, we prioritize quality and customer satisfaction. Brands of products will be both popular and niche, catering to a vast customer base.

Business Target

Targeting a broad spectrum of the market, from toddlers to teens, we aim to capture a significant market share in the Indian toy market. Our niche market strategy focuses on both mainstream and unique toys.

Product Pricing

Our pricing will offer value for money while considering the market size and industry standards to ensure a competitive edge.

The business structure will focus on customer-centric approaches, ensuring we maintain and expand our customer base. Proper planning, coupled with feedback, will guide our strategy.

SWOT Analysis

Understanding our strengths, weaknesses, opportunities, and threats is essential. The toy industries offer the potential for expansion, but the competition is fierce. Our strengths will be our commitment to customer service and an impressive online presence.

Online Toy Store Business Plan - SWOT Analysis

Marketing Segmentation

Our marketing strategy targets different age groups, focusing on their preferences. Email marketing campaigns will play a vital role.

Market Analysis

Analyzing the niche market trends, especially within the Indian toy market, is crucial. Our plan factors in market size, potential growth areas, and customer preferences.

Online Toy Store Business Plan - Market Analysis

Marketing Strategy

With a robust marketing plan in place, we’ll utilize both traditional and digital channels. Commitment to customer service remains central to our marketing approach.

Competitive Analysis

Understanding the competition is essential. Toys business competitors will be analyzed, allowing us to position ourselves uniquely.

Online Toy Store Business Plan - Competitive Advantage

Operational Plan

From initial planning stages to execution, our operational strategy ensures seamless business processes, ensuring customer and staff satisfaction.

Financial Plan

Our sources of funds will include external business partners, investment opportunities, and loan facilities. A soft loan might also be sought for business operation continuity.

Sales Forecast

Analyzing the toy shop business plan, we project steady growth, especially during festive seasons and holidays.

Projected Cash Flow

Keeping investors and external business partners informed, our projections ensure transparency in finances and business growth expectations.

Our management staff will consist of industry experts, knowledgeable staff in toy trends, and those committed to excellent customer service.

Online Toy Store Business Plan - Our Team

Frequently Asked Questions

Why do you need a business plan for a toy store business?

A business plan provides direction, assists in securing investment, and sets growth benchmarks.

How will this Template help you?

It offers a comprehensive guide addressing all business aspects, from market analysis to financial planning.

Why Start a Toy Store Online?

The online market is growing, and customers seek convenience alongside product variety.

How will the company get started?

With proper planning, securing capital, and focusing on market demands.

What is the reason for the company’s formation?

Identifying a gap in the market for quality toys and excellent customer service, coupled with online shopping growth.


  • Order Completion : Once your order is finalized, a download link for your files will be available in your dashboard.
  • Retrieve Document : Proceed to download your PDF document.
  • Engage with Canva : Register for a complimentary Canva account or access your existing account.
  • Activate Template : Open the PDF and select the highlighted LINK. This will redirect you to your specific Canva template.
  • Personalization : Within Canva, you have the flexibility to adjust colors, fonts, images, and other elements to match your branding specifications.
  • Finalize and Share : After customization, download your design and showcase it on your social media platform.


Oak Business Consultant and our range of products, including this template, are not endorsed by or officially connected to Canva. Your purchase allows you a SINGLE LICENSE FOR PERSONAL USE, which is exclusive to your personal or business needs. Redistribution, resale, or sharing of the files and templates is prohibited. If you appreciate our template and wish to recommend it, please direct others to our shop.

7 reviews for Online Toy Store Business Plan

' src=

Hazel – November 26, 2021

I found your Online Toy Store Business Plan template to be an incredibly useful resource. It has given me the confidence to move forward with my business and I am excited about the opportunities ahead. Thank you again for providing such a valuable tool for entrepreneurs.

' src=

Sophia – June 5, 2022

The thorough analysis of the market, competition, and target customers in the template was incredibly valuable. It helped me to gain a deeper understanding of the industry and identify the gaps and opportunities that exist. Highly recommended!

' src=

Fisher Hayes – September 24, 2022

I must say that I am extremely impressed with your business plan and the level of service you provide. Your Online Toy Store Business Plan truly lives up to its promise of being a comprehensive guide for online toy store owners.

' src=

Celeste Sinclair – September 27, 2022

I was feeling overwhelmed about starting my own Online Toy Store until I came across this robust business plan. I now have a clear understanding of my core strategies and how they will impact my broader objective plan.

' src=

Ella – November 5, 2022

I wanted to take a moment to thank you for providing such a valuable resource for entrepreneurs looking to start or expand an Online Toy Store business. Your Online Toy Store Business Plan template has been incredibly helpful in guiding me through the process of creating a plan for my own business.

' src=

Rylan Chambers – February 21, 2023

I just wanted to express my gratitude for the incredible resource you’ve provided in the Online Toy Store Business Plan template. As someone who has been considering starting an online toy store business, I was overwhelmed with all the information out there. Your template helped me to focus my efforts and establish a clear roadmap for success.

' src=

Nova Bennet – May 15, 2023

I recently used your template to create a business plan for my new online toy store, and I have to say, it was a great resource.

The template was well-organized and easy to use. I highly recommend it.

Only logged in customers who have purchased this product may leave a review.

We want to make sure that our customers are happy with the services we provide. To do this, it’s important to have a good reputation and keep our customers coming back by meeting their needs. One way to do this is by asking customers for feedback to see if our product works well and needs improvement. Here is an example of what a customer has said about us.

Online Toy Store Business Plan Testimonial

This case study focuses on a successful online business thriving in a highly competitive market. The study highlights the key factors contributing to its success through a detailed analysis of the company’s strategy, marketing tactics, and customer engagement. From a strong online presence to personalized customer service and innovative product offerings, this case study provides valuable insights into building a thriving online business in today’s digital age. For more details, click Online Business – Case Study here.

Related products

E-Commerce B2B Excel Financial Model

E-Commerce B2B Excel Financial Model

Product Image

E-Commerce Travel Accessory Business Plan Template

E-commerce Retail Excel Financial Model

E-commerce Retail Excel Financial Model

Online Furniture Store Excel Financial Model

Online Furniture Store Excel Financial Model

Coffee Shop Excel Financial Model Projection Template - Product Image

Coffee Shop Excel Financial Model Projection Template

Retail Store Excel Financial Model Projection Template - Product Image

Retail Store Excel Financial Model Template

Online Art Store Excel Financial Model

Online Art Store Excel Financial Model

Online Jewellery Excel Financial Model-Product Image

Online Jewellery Store Excel Financial Model

Online Rental Clothing Business Plan - Product Image

Online Rental Clothing Business Plan


Farming Excel Financial Model

online toy store business plan

Voices of Victory: Client Testimonials of Triumph

Dana Todd Founder & CEO

Services: Accounting and Bookkeeping Services

Industry: Fashion Clothing Store

It is my pleasure to recommend Oak’s bookkeeping services to anyone, as I have been using them for many years, and I believe they are genuine and really know their stuff.

Andrina Founder

Services: CFO Services , Market Research

Industry: Beauty Products and Manufacturing

No amount of praise can do justice to the quality of Sadaf’s CFO services. Her dedication to her clients is unparalleled. I have trusted her with two complicated accounts, and she handled everything with a professional attitude and without making any errors.

Denver Maloney CEO

Industry: Healthcare

It is a pleasure to work with the Oak Team, particularly Sadaf. As a result of her partnership with me, I was able to gain a better understanding of financial decisions. For my CFO needs, I fully trust Oak!

Lars Narfeldt COO

Services: Investor-Ready Document Services

Industry: Real Estate

This was our first time working together, but it was so easy to get started and Sadaf quickly understood our targets and accommodated the way we work. She was extremely patient with our continuous change in deliverables, worked hard to meet our expectations and often suggested how we could improve our work and make the project more efficient. Well skilled in her profession and an absolute pleasure to work with.

Emma Sánchez Andrade Smith Co-Founder

Services: Financial Model , Financial Forecasting , Pitch Deck & Market Research

Industry: Fintech

Sadaf was above & beyond what we could’ve asked for! I will certainly hire her again, and will recommend her to anyone I can! Her and her team’s quality of work is excellent, and she gets things done very quickly. She is very engaging, and responsive, there for our every beckon call. She spent nearly an hour on a phone call with us to go over the numbers and helped us brainstorm some new numbers when we needed them. Amazing, incredibly talented professional – you will be doing yourself a big favor if you hire her!! :)

Sufian Chowdhury Founder & CEO

Services: Startup Saas Financial Model , Market Research

Industry: SaaS

Thanks so much for working so hard on this project. Looking forward to working on many more projects with you and your team!

Stephanie Skourti Co-Founder

Industry: Fashion E-store

There is no doubt that Oak is a game-changer. A unique combination of experience and expertise makes them the best in the business. They have helped me relieve a lot of stress and improved the stability of my business. Having a teammate to guide me through big financial decisions is truly a blessing.

Luisa Silva Co- Founder

Industry: Health Care

Sadaf and her team are really helpful and hardworking, would recommend them for any concrete tasks you may need help with in your organization.

Lalit Vidhani Consultant

Services: Financial Model , Business Plan , Pitch Deck & Market Research

Industry: Blockchain

Excellent and professional approach and I am happy with the results. The working with team Oak Consultant was wonderful and all assignments were completed with lot of energy and professionalism by members of the team.

Stacey Powell CEO

Services: Cash Flow Analysis Tool

Industry: Consulting Firm

Sadaf and her team have excellent excel spreadsheet skills. My client provided a rather complicated set of accounting reports that needed to be integrated into a spreadsheet format I had, but I didn’t have time to do it myself. With very limited instructions, Sadaf and her team successfully completed the integration and improved upon my spreadsheet with pivot tables and graphs. Will definitely keep her for future financial analysis and spreadsheet work.

Sabeen Ali Founder

Industry: Information Technology Company

Oak bookkeeping services have been a great help. This company has a high level of professionalism, friendliness, and positivity! The service they provide is excellent, and I highly recommend them.

Ramin Heydari CEO & President

Industry: Telecom

Oak provides exceptional accounting services. You’ll find that they offer a much wider range of knowledge than your average accountant, making them a valuable asset to your company. Highly recommended!!!

PlanPros Logo

Toy Store Business Plan Template

Written by Dave Lavinsky

Toy Store Business Plan Template

If you’re looking to create a toy store business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful toy store businesses.

Toy Store Business Plan Example

Below is our toy store business plan template and sample plan created using our ai business plan generator . This is just one of the many business plan examples we have created using PlanPros.

I. Executive Summary

Company overview.

WhimsyNest Toy Boutique, nestled in the heart of Cedar Falls, IA, emerges as a beacon of joy and creativity in the local toy industry. Since our inception, we have committed ourselves to bridging the gap in the market by offering a unique and magical shopping experience that caters to both children and adults. Our diverse product range includes everything from action figures and board games to educational toys, all aimed at fostering creativity, problem-solving skills, and a love for learning. Our boutique is more than just a store; it is a destination where families from Cedar Falls and beyond can find quality toys that promise not only fun but also educational value, making every visit an adventure.

Success Factors

Our confidence in the success of WhimsyNest Toy Boutique is deeply rooted in our founder’s extensive experience and our strategic approach to distinguishing ourselves in the market. By offering a broader variety of higher quality toys, we have positioned ourselves as the premier destination for unique and engaging toys in Cedar Falls. Since our establishment as a Sole Proprietorship on January 4, 2024, we have achieved significant milestones, including the development of a distinctive brand identity and securing a prime location that enhances our accessibility and appeal. These early accomplishments underline our commitment to growth and to bringing joy to the families in our community.

Industry Analysis

The Toy Store industry in the United States, valued at over $21 billion and growing steadily at 2% annually, presents a fertile ground for WhimsyNest Toy Boutique. A notable trend within this thriving market is the increasing consumer demand for educational and eco-friendly toys—trends that align perfectly with our boutique’s offerings. Additionally, the industry’s shift towards experiential retail offers us an opportunity to differentiate ourselves by hosting interactive events that can create a loyal customer base in Cedar Falls. By aligning our product selection and in-store experiences with these industry trends, we are well-positioned to capture a significant share of the market.

Customer Analysis

Our target market primarily consists of local Cedar Falls residents seeking high-quality, unique toys for children of all ages. By curating our selection to align with the community’s values and interests, we aim to cultivate a loyal customer base that appreciates the value of supporting local businesses. Our boutique also appeals to grandparents and extended family members in search of meaningful gifts that leave lasting impressions. Furthermore, educators and child care professionals find our selection of educational toys and games invaluable for supporting learning objectives and developmental milestones, positioning us as a key resource in the educational ecosystem.

Competitive Analysis

WhimsyNest Toy Boutique faces competition from Peek-A-Boo Children’s Gifts Toys & Furniture, Core, and BLAIN’S FARM & FLEET. Peek-A-Boo is known for its curated selection of educational toys and quality children’s furniture, appealing to a similar market segment as ours but limited by its geographical reach and online competition. Core offers a broad selection across various price points, benefiting from multiple locations, yet struggles with inventory diversity and operational costs. BLAIN’S FARM & FLEET provides a wide range of products, including toys, but lacks specialization in the toy segment. Our competitive advantage lies in our focus on unique, high-quality toys and our dedication to creating an enchanting shopping experience, setting us apart from these competitors.

Marketing Plan

At WhimsyNest Toy Boutique, our marketing strategy is centered around showcasing our wide array of imaginative and educational toys through targeted promotions that speak directly to our diverse customer base. By emphasizing the quality, educational value, and uniqueness of our products, we aim to establish our boutique as the top choice for discerning shoppers in Cedar Falls. Our promotional efforts will include a mix of online and offline channels, leveraging social media, local advertising, and community events to engage our target audience. Special promotions and in-store events will also play a crucial role in attracting and retaining customers, ensuring that WhimsyNest remains at the forefront of our community’s mind when it comes to quality toy shopping.

Operations Plan

Our operations plan is designed to ensure a seamless and enchanting shopping experience for every customer who walks through the doors of WhimsyNest Toy Boutique. Key operational processes include meticulous product selection, inventory management, and customer service excellence. We aim to achieve significant milestones such as expanding our product range, implementing an efficient point-of-sale system, and developing a robust online presence that complements our in-store experience. Our focus on operational efficiency and customer satisfaction will enable us to meet our growth objectives and solidify our position as a beloved destination for toy shoppers in Cedar Falls.

Management Team

Under the leadership of Madelyn Ortiz, our President, WhimsyNest Toy Boutique boasts a management team with the expertise and vision necessary for success in the competitive toy industry. Ortiz’s experience and track record in managing a successful toy store have endowed her with invaluable insights into market dynamics, product selection, and customer engagement strategies. Her leadership ensures that WhimsyNest not only meets but exceeds the expectations of our clientele, driving the boutique towards a future filled with growth and opportunities to bring joy to children and families in our community.

Financial Plan

To achieve our growth ambitions, WhimsyNest Toy Boutique requires $184,000 in funding. This investment will be allocated towards capital investments such as location buildout, furnishings, and equipment, as well as towards non-capital investments including working capital, initial marketing, and staff salaries. These financial resources will enable us to create an inviting and well-equipped retail environment, establish a strong brand presence, and ensure smooth operations from the outset. Our strategic use of these funds will lay the foundation for our boutique’s success and longevity in the Cedar Falls community.

Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $2,473,311 $2,678,176 $2,900,009 $3,140,218 $3,400,323
Direct Expenses $855,881 $899,484 $945,309 $993,468 $1,044,081
Gross Profit (%) 65.4% 66.4% 67.4% 68.4% 69.3%
Other Expenses $103,153 $106,282 $109,507 $112,829 $116,252
Depreciation $17,000 $17,000 $17,000 $17,000 $17,000
Amortization $0 $0 $0 $0 $0
Interest Expense $18,400 $18,400 $18,400 $18,400 $18,400
Income Tax Expense $517,606 $572,952 $633,427 $699,482 $771,606

II. Company Overview

WhimsyNest Toy Boutique is a new gem in the heart of Cedar Falls, IA, dedicated to reigniting the joy and wonder of childhood through our curated selection of toys. As a local toy store, we pride ourselves on filling a much-needed gap in our community. Before our establishment, Cedar Falls lacked a high-quality local toy store, but we’ve set out to change that narrative by providing a unique and enchanting shopping experience for children and adults alike.

At WhimsyNest Toy Boutique, our shelves are bursting with imagination and fun, featuring an extensive array of products designed to captivate and educate. Our product lineup includes action figures that bring favorite characters to life, board games that challenge and entertain families, dolls and plush toys that become fast friends, building blocks and construction sets that inspire future engineers, and educational toys that make learning a delight. We are committed to offering toys that are not only fun but also foster creativity, problem-solving, and a love of learning in children of all ages.

Located in the vibrant community of Cedar Falls, IA, WhimsyNest Toy Boutique is more than just a store; it’s a destination for families seeking quality playtime. Our doors are open to everyone in Cedar Falls, inviting customers to step into a world of wonder and leave with not just toys, but cherished memories and the promise of endless adventures.

Our confidence in WhimsyNest Toy Boutique’s success is rooted in solid foundations. Our founder brings invaluable experience from running a successful toy store, ensuring that we understand our market and know how to cater to our customers’ needs. Moreover, we distinguish ourselves from the competition by offering better quality toys and a wider variety, making us the go-to destination for unique and engaging toys in Cedar Falls.

Since our founding on January 4, 2024, as a Sole Proprietorship, we have achieved several milestones that set us apart. Our accomplishments include the creation of a distinctive logo that captures the essence of our brand, the development of our company name that reflects our commitment to whimsy and imagination, and securing a prime location that is both accessible and welcoming. These achievements are just the beginning of our journey as we continue to grow and bring joy to the families of Cedar Falls.

III. Industry Analysis

The Toy Store industry in the United States is a thriving market with a current size of over $21 billion. This industry includes a wide range of products, from traditional toys like dolls and action figures to modern electronic gadgets and STEM-related toys. With a steady growth rate of approximately 2% annually, the Toy Store industry is expected to continue expanding in the coming years.

One of the key trends in the Toy Store industry is the increasing demand for educational and eco-friendly toys. Parents are becoming more conscious about the toys they purchase for their children, seeking products that promote learning and are environmentally sustainable. This trend bodes well for WhimsyNest Toy Boutique, as the store offers a curated selection of educational and eco-friendly toys that cater to these consumer preferences.

Another trend in the Toy Store industry is the rise of experiential retail, where stores create immersive and interactive shopping experiences for customers. WhimsyNest Toy Boutique can capitalize on this trend by hosting events such as toy demos, workshops, and themed play days to engage with customers and create a loyal following in Cedar Falls, IA. By staying ahead of industry trends and offering a unique shopping experience, WhimsyNest Toy Boutique is well-positioned for success in the growing Toy Store market.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

We will target local residents seeking unique and high-quality toys for children of all ages. Our selection is curated to cater to the preferences and needs of families within Cedar Falls, ensuring that our products resonate with the community’s values and interests. This strategy will foster a loyal customer base that values supporting local businesses.

We will also extend our reach to grandparents and extended family members looking for meaningful gifts. This customer segment values quality and uniqueness over mass-market alternatives and is willing to invest in items that create lasting memories. Our boutique will tailor its offerings to include educational toys and heirloom-quality items that can be passed down through generations.

In addition to families and gift-seekers, we will target educators and child care professionals looking for resources that enhance learning and development. Our product range will include educational toys and games that support a wide range of learning objectives and developmental milestones. This focus will position us as a valuable partner in the educational community, driving repeat business and referrals.

Customer Needs

WhimsyNest Toy Boutique caters to discerning customers in search of high-quality toys that stand the test of time. These patrons expect more than just playthings; they seek products that foster imagination, durability, and safety for their loved ones. The boutique’s carefully curated selection ensures that each toy on the shelves meets these rigorous standards, satisfying the needs of parents and gift-givers who prioritize excellence in their purchases.

In addition to quality, WhimsyNest Toy Boutique understands the importance of offering unique and educational toys that stimulate growth and learning. Customers can find items that not only entertain but also contribute to the developmental milestones of children. This focus on educational value meets the growing demand among consumers for toys that support intellectual and emotional development, making WhimsyNest a go-to destination for thoughtful and impactful gifts.

Moreover, WhimsyNest Toy Boutique acknowledges the community’s desire for a personalized shopping experience. The store’s knowledgeable staff provides expert advice, helping customers select the perfect toy for every occasion. This level of service fulfills the need for a shopping experience that feels both individualized and engaging, setting WhimsyNest apart in a market flooded with generic options.

V. Competitive Analysis

Direct competitors.

WhimsyNest Toy Boutique’s competitors include the following companies:

Peek-A-Boo Children’s Gifts Toys & Furniture offers a wide array of products for children, including educational toys, plush animals, children’s furniture, and unique gifts. Their price points cater to a mid to high-end market, aiming to attract consumers looking for quality and educational value in toys and children’s items. The store operates in a single location, serving the local community and anyone willing to travel for unique toy and furniture finds. Peek-A-Boo’s customer segment primarily includes parents, grandparents, and gift-buyers looking for special items that are not found in big box stores. The store serves the local geography but also attracts customers from neighboring areas due to its unique product offerings. A key strength is its curated selection of high-quality toys and children’s furniture that focus on educational and developmental benefits. A weakness is its limited geographical reach and the challenge of competing with online retailers who can offer a wider range of products.

Core is a retailer specializing in a broad selection of toys, games, and hobby items. They offer products across various price points, aiming to cater to both budget-conscious shoppers and those seeking premium items. Core’s revenue streams are diversified, thanks to its wide range of products that appeal to different age groups and interests. The company operates several locations, expanding its reach across multiple geographies and customer segments. Core’s customer base is wide, including children of all ages, hobbyists, and collectors. The retailer serves customers in multiple regions, benefiting from a broad geographical presence that allows it to capture a significant market share. Core’s key strengths include its vast selection of products and its ability to serve a wide range of customer needs and interests. However, its weaknesses may include the challenges of maintaining inventory diversity and the potential for higher overhead costs due to operating multiple locations.

BLAIN’S FARM & FLEET operates as a retail chain offering a wide range of products, including toys. While toys are only part of their inventory, they offer a selection that includes outdoor play equipment, educational toys, and branded toys at competitive price points. This diversity allows them to cater to various consumer needs, from practical farm supplies to leisure items like toys. BLAIN’S FARM & FLEET has multiple locations, enabling it to serve a broad geographic area and a diverse customer base. The company’s customer segments extend beyond just toy buyers, encompassing individuals and families looking for a one-stop-shop for home, farm, and outdoor needs. A significant strength of BLAIN’S FARM & FLEET is its ability to offer a wide range of products under one roof, making it a convenient option for shoppers. However, a potential weakness is that toys are not the primary focus, which might limit the depth of their toy inventory compared to specialized toy stores.

Competitive Advantages

At WhimsyNest Toy Boutique, we pride ourselves on offering an unparalleled selection of high-quality toys that stand out from the competition. Our commitment to excellence means we only stock toys that meet our rigorous standards for creativity, educational value, and durability. This dedication ensures that when customers choose us, they are not just purchasing a toy; they are investing in an item that will provide lasting entertainment and learning opportunities for their children. Our diverse range of products caters to a wide array of interests and age groups, making us the go-to destination for thoughtful gifts and rewarding play experiences.

Beyond our superior product range, we also excel in creating a unique shopping experience that sets us apart. Our knowledgeable and friendly staff are passionate about helping each customer find the perfect toy, offering personalized recommendations and insights that online retailers simply cannot match. Furthermore, we host regular in-store events that foster a sense of community and provide children with the opportunity to engage in imaginative play outside the home. These events not only enhance our customers’ shopping experiences but also position us as a vital part of the local community. By combining our exceptional variety of toys with a warm, welcoming atmosphere, we ensure that WhimsyNest Toy Boutique is not just a store, but a destination that families look forward to visiting.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

At WhimsyNest Toy Boutique, customers can immerse themselves in a diverse range of imaginative playthings, each thoughtfully curated to encourage play, learning, and creativity. From action-packed figures to intellectually stimulating board games, this boutique offers something special for every child and child-at-heart. With a keen focus on quality and value, WhimsyNest ensures that each visit is both enchanting and rewarding.

Action Figures come alive at WhimsyNest, where collectors and adventurers alike can find their favorite heroes, villains, and fantastical creatures. The store boasts an impressive collection that spans from classic characters to the latest sensations in the world of entertainment. Customers can expect to find these captivating figures with an average selling price of $15, allowing for affordable yet significant additions to any collection.

Board Games hold a place of honor on WhimsyNest’s shelves, offering a wide variety of games that cater to families, groups of friends, and solo strategists. From timeless classics to modern challenges, these games are selected to foster bonding, strategy, and sheer fun. The average price for board games at WhimsyNest is $30, making it easy for customers to pick up a new favorite for game night.

Dolls and Plush Toys fill the boutique with a soft, comforting presence, appealing to the nurturing instincts of children and the nostalgic hearts of adults. Whether it’s a plush companion for bedtime stories or a doll that sparks imaginative role-play, WhimsyNest provides a range of options. These cuddly friends are typically priced around $20, offering a variety of choices for gifts and special occasions.

Building Blocks and Construction Sets are foundational toys at WhimsyNest, encouraging both young architects and engineers to build their dreams. With sets ranging from simple blocks for toddlers to complex kits for older children and adults, these toys support creativity and cognitive development. Customers can look forward to finding these sets at an average price of $35, providing endless hours of constructive play.

Educational Toys are a cornerstone of WhimsyNest’s mission, with a selection designed to stimulate young minds and make learning a joyous adventure. From science kits to language learning tools, these toys are chosen to enrich the educational journey. With an average selling price of $25, parents and educators can find valuable resources to support children’s growth and curiosity.

WhimsyNest Toy Boutique prides itself on offering a magical shopping experience, where the joy of discovery meets the pleasure of play. Each product and price point is thoughtfully considered to ensure that every visit leaves customers delighted and inspired.

Promotions Plan

At WhimsyNest Toy Boutique, we understand the importance of strategic promotion to attract and retain customers. Our approach encompasses a variety of dynamic promotional methods designed to make us a household name in Cedar Falls, IA, and beyond. We believe that a multi-faceted promotional strategy will not only introduce our unique toy selection to a wide audience but also create lasting relationships with our customers.

Online marketing stands at the forefront of our promotional efforts. We leverage social media platforms like Instagram, Facebook, and Pinterest to showcase our latest toys, seasonal offers, and engaging content that resonates with both parents and their children. Regular updates and interactive posts will encourage followers to engage with our brand, share our content, and visit our store. Additionally, email marketing campaigns will keep our subscribers informed about new arrivals, exclusive deals, and upcoming events, driving both online and in-store traffic.

Our website will serve as a central hub for all things WhimsyNest, offering an online shopping experience that mirrors the whimsical and customer-friendly atmosphere of our physical boutique. SEO strategies will ensure that when potential customers search for toys in Cedar Falls, IA, WhimsyNest Toy Boutique appears at the top of their search results. Furthermore, we will implement targeted online ads that reach our specific audience based on their interests, search behavior, and location, maximizing our visibility and attracting new customers.

Beyond digital efforts, we will engage with the Cedar Falls community through local events, sponsorships, and partnerships with schools and children’s organizations. Hosting in-store events, such as toy demonstrations, story hours, and themed parties, will provide families with memorable experiences that build loyalty and word-of-mouth referrals. Collaborations with local businesses and community groups will also expand our reach and establish WhimsyNest Toy Boutique as a committed member of the Cedar Falls community.

Loyalty programs will reward our customers for their repeat business, offering discounts, early access to new products, and special members-only events. These programs will not only incentivize purchases but also foster a sense of belonging among our customer base.

In conclusion, WhimsyNest Toy Boutique will utilize a comprehensive blend of online marketing, community engagement, and customer loyalty strategies to attract and retain customers. Our dedication to creating a fun, welcoming shopping environment, both online and in-store, will set us apart and ensure our success in the competitive toy retail market.

VII. Operations Plan

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of WhimsyNest Toy Boutique, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We constantly monitor inventory levels to ensure we have the right mix of toys and games in stock. This involves ordering new inventory before stock runs low and conducting regular inventory audits to prevent discrepancies.
  • Customer Service: We provide exceptional customer service, offering personalized shopping assistance, responding promptly to customer inquiries, and handling returns or exchanges with ease and efficiency.
  • Store Presentation and Merchandising: We maintain a clean, inviting, and well-organized store environment. Regularly updating displays to highlight new arrivals, seasonal items, and promotions encourages customers to explore and make purchases.
  • Marketing and Promotions: We actively engage in marketing efforts to attract new customers and retain existing ones. This includes managing social media accounts, sending out newsletters, and running promotions or events that draw attention to our boutique.
  • Financial Management: We conduct daily sales reconciliations, manage bills and vendor payments, and monitor cash flow to ensure the business remains profitable and financially healthy.
  • Staff Training and Management: We invest in regular training for our staff to ensure they are knowledgeable about our products and can provide the best customer service. We also manage staff schedules to ensure the store is adequately staffed during peak hours and special events.
  • Health and Safety: We adhere to all local health and safety regulations to ensure a safe shopping environment for our customers and a safe working environment for our employees. This includes regular cleaning and sanitation, as well as ensuring that all toys and products meet safety standards.
  • Online Sales and Customer Support: We manage an online storefront that complements our physical location, allowing customers to shop from the comfort of their homes. This includes managing online inventory, processing online orders, and providing virtual customer support.
  • Community Engagement: We actively participate in community events and partner with local schools, libraries, and organizations to foster a positive relationship with the Cedar Falls community and promote our boutique.

WhimsyNest Toy Boutique expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure a Prime Location: Identify and lease a retail space in a high-traffic area in Cedar Falls, IA, that is accessible and appealing to our target customer base. Completion of this milestone will significantly reduce the risk associated with low foot traffic and poor visibility.
  • Acquire Necessary Permits and Licenses: Obtain all required business operations permits and retail licenses from local, state, and federal government bodies. This milestone ensures legal compliance and allows for a smooth operation without the risk of shutdowns or fines.
  • Build Out and Design Store: Complete the interior design and shelving setup tailored to creating an engaging and welcoming environment for families and children. Achieving this milestone will help in attracting and retaining customers by enhancing their shopping experience.
  • Curate Inventory: Develop relationships with toy manufacturers and distributors to curate a diverse and appealing inventory that caters to a wide range of interests and age groups. Successfully achieving this milestone is crucial for meeting customer expectations and encouraging repeat business.
  • Implement a Comprehensive Marketing Strategy: Launch a marketing campaign that includes online advertising, social media engagement, and community events to build brand awareness and attract customers to the store. This milestone is critical for generating initial foot traffic and sustaining customer interest over time.
  • Launch Our Toy Store: Officially open WhimsyNest Toy Boutique to the public with a grand opening event designed to generate buzz in the community. This milestone marks the transition from planning to operation and sets the stage for future success.
  • Establish an Online Sales Channel: Develop an e-commerce platform to complement the physical store, allowing customers to browse and purchase products online. This milestone addresses the growing trend of online shopping and diversifies the store’s revenue streams.
  • Reach $15,000/Month in Revenue: Achieve a consistent revenue target of $15,000 per month, which would indicate a strong market presence and customer base. This milestone is essential for demonstrating financial viability and supporting future growth initiatives.
  • Develop a Loyal Customer Base: Implement a loyalty program and customer engagement strategies to encourage repeat business and word-of-mouth referrals. This milestone is vital for building a sustainable customer base and reducing reliance on constant marketing efforts for new customers.
  • Review and Adjust Operations: After six months of operation, conduct a comprehensive review of business performance, customer feedback, and operational efficiency. Adjusting strategies and operations based on this review will help mitigate risks related to market changes, competition, and customer preferences, ensuring long-term success.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

WhimsyNest Toy Boutique management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Madelyn Ortiz, President

Madelyn Ortiz, President, brings a wealth of experience to WhimsyNest Toy Boutique, grounded in her proven track record of success in the toy industry. Her leadership skills were honed through the successful management and operation of a previous toy store, showcasing her ability to navigate the competitive landscape of retail and her keen understanding of the toy market. Ortiz’s entrepreneurial spirit, combined with her strategic business acumen, positions her as the driving force behind WhimsyNest’s mission to offer unique and engaging toys. Her expertise in product selection, marketing strategies, and customer service excellence makes her an invaluable asset to the boutique, ensuring that WhimsyNest captures the hearts and imaginations of both children and their parents. Her leadership is instrumental in steering the boutique towards achieving lasting success, by not only meeting but exceeding the expectations of its clientele.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, WhimsyNest Toy Boutique needs $184,000 in funding. Key uses of this funding will be as follows:

Capital Investments
Location Buildout $50,000
Furniture $10,000
Equipment and Machines $20,000
Computers $5,000
Non Capital Investments
Working Capital $50,000
Initial Rent/Lease $5,000
Staff Salaries (First 3 Months) $30,000
Initial Marketing and Advertising $10,000
Supplies $2,000
Insurance $2,000

Financial Projections

financial projection toy store business plan

5 Year Annual Income Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $2,473,311 $2,678,176 $2,900,009 $3,140,218 $3,400,323
Direct Costs
Direct Costs $855,881 $899,484 $945,309 $993,468 $1,044,081
Salaries $72,814 $75,023 $77,299 $79,644 $82,060
Marketing Expenses $6,067 $6,251 $6,441 $6,637 $6,838
Rent/Utility Expenses $6,067 $6,251 $6,441 $6,637 $6,838
Other Expenses $18,203 $18,755 $19,324 $19,911 $20,515
Depreciation $17,000 $17,000 $17,000 $17,000 $17,000
Amortization $0 $0 $0 $0 $0
Interest Expense $18,400 $18,400 $18,400 $18,400 $18,400
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating Loss $0 $0 $0 $0 $0
Taxable Income $1,478,876 $1,637,008 $1,809,793 $1,998,520 $2,204,589
Income Tax Expense $517,606 $572,952 $633,427 $699,482 $771,606
Net Profit Margin (%) 38.9% 39.7% 40.6% 41.4% 42.1%

5 Year Annual Balance Sheet

FY 1 FY 2 FY 3 FY 4 FY 5
Cash $946,320 $2,013,756 $3,192,242 $4,498,235 $5,747,046
Other Current Assets $212,300 $229,884 $248,926 $261,684 $283,360
Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Fixed Assets $85,000 $85,000 $85,000 $85,000 $85,000
Accum Depreciation $17,000 $34,000 $51,000 $68,000 $85,000
Preliminary Exp $0 $0 $0 $0 $0
Current Liabilities $81,350 $85,315 $89,477 $92,191 $96,694
Debt outstanding $184,000 $184,000 $184,000 $184,000 $0
Share Capital $0 $0 $0 $0 $0
Retained earnings $961,269 $2,025,325 $3,201,690 $4,500,728 $5,933,711

5 Year Annual Cash Flow Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Net Income (Loss) $961,269 $1,064,055 $1,176,365 $1,299,038 $1,432,982
Change in Working Capital ($130,949) ($13,619) ($14,879) ($10,044) ($17,172)
Plus Depreciation $17,000 $17,000 $17,000 $17,000 $17,000
Plus Amortization $0 $0 $0 $0 $0
Fixed Assets ($85,000) $0 $0 $0 $0
Intangible Assets $0 $0 $0 $0 $0
Cash from Equity $0 $0 $0 $0 $0
Cash from Debt financing $184,000 $0 $0 $0 ($184,000)
Cash at Beginning of Period $0 $946,320 $2,013,756 $3,192,242 $4,498,235

What Is a Toy Store Business Plan?

A toy store business plan is a document that outlines the strategies you have developed to start and/or grow your toy store business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your toy store business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Toy Store Business

A business plan is required if you are seeking funding for your toy store business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a toy store business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Toy Store Business Plan Template PDF

Download our Toy Store Business Plan PDF to help guide you as you create your business plan for your own toy store business.  

online toy store business plan


How to Start a Toy Store Business Online

By: Author Tony Martins Ajaero

Home » Business ideas » Wholesale and Retail Industry » Toy Store

Toy Shop Business

Do you want to start a toy store online? If YES, here is a complete guide to starting a toy store business with NO money and no experience plus a sample toy store business plan template. 

Children love toys, which is why it is the most common gift that adults select for children during their birthdays or whenever there is a holiday. Most children in the united states have more than one toy and regardless of the number they have do not mind getting more.

Suggested for You

  • Toy Store Business Plan [Sample Template]
  • Make Money Selling Used Star Wars Children Toys Online
  • How to Start a Fidget Toy Business
  • How Much Does It Cost to Open a Toy Store?
  • 15 Best Vintage Toys to Sell on Ebay for Profit

This why starting a toy store business is a lucrative venture for an entrepreneur who has the passion, dedication and knowledge. Before starting your toy store business, it is important that you love toys as this will give you an edge over someone who is unfamiliar with the market.

While researching the toy market before starting the business is important, it is also important that you network with others that run such businesses in order to ensure that you get the inside scoop on what the latest upcoming toys will be.

However, while having the desire to run a toy store should be enough, it isn’t as there are other aspects involved when looking to start a business and ensuring that you are able to attain your goals and objectives.

In starting your toy store, you can decide to make it very general by offering a wide variety of toys in order to attract a wider range of customers or you might look to specializing in niche products in order to focus on a select market.

This is why it is often advised that entrepreneurs conduct a thorough survey of the business before starting it as this will enable them have an idea of who their target market is and therefore what products and or services will suit their style of the intended target market.

While the toy store business can be seen as any other retail business, there are still differences because unlike other businesses, the amount that you can charge your customers must be within the range of what the manufacturer suggests.

Steps to Starting a Toy Store Business Online

1. understand the industry.

As disposable income continues to rise because the United States is slowly recovering from the 2008 – 2009 recession, sales of toys will continue to increase. Even though the input prices have continued to rise in such a way as to temper profitability, it is believed that the continuing growth of the e-commerce sector will cushion a lot of losses.

The industry generates an average of $31 billion but between the periods of 2011 and 2016, there has been a decline of -4.4 percent. There are more than 128,000 toy stores in the United States employing more than 133,000 people.

The industry has experienced a low level of capital intensity even though the ratio of the cost of labor to capital expenditures vary based on the size of the company. Industry operators have to invest a lot on their employees in order that certain operations of the company such as customer service, marketing and inventory, can be carried out. Another significant cost for operators in the industry is depreciation.

Even though brick and mortar retailers have to spend a whole lot in purchasing displays, shelves as well as computerized systems, online retailers have to also spend a significant amount on the heavy machinery that is needed to move their goods around warehouses.

Between the periods of 2011 and 2016, toy stores lumped together with the hobby industry, according to IBISWorld, has continued to struggle to rebound from recessionary lows even though the overall economy has seen great improvement.

The reason for this is the amount of competition that discount stores as well as e-commerce channels have brought which has absorbed demand especially as these stores not only offer low prices but also a one-stop-shop experience for customers. During the five year period, discount stores have become leaders in this industry.

According to The NPD Group, toy sales in the United States surpassed $20 billion in 2016 growing by 5 percent. The data according to the group showed that the industry grew by 16 percent between a 3 year period – 2013 and 2016. According to the NPD, blind packs were popular gift items and sales grew about 60 percent enabling the sector gain tremendously through the first three quarters and continuing through the fourth quarter.

The games segment during this period grew at about 21 percent generating revenue of more than $300 million with games for children as well as adults showing tremendous growth.

2. Conduct Market Research and Feasibility Studies

  • Demographics and Psychographics

The demographic and psychographic composition of those who visit toy stores are parents that have younger children because young children are always changing which means their taste in toys will continue to change. Demographics might constantly change depending on the kind of niche that the toy store is focusing on. Therefore in defining your demographics, you should take your kind of toy store into consideration.

3. Decide Which Niche to Concentrate On

A toy store typically sells toys that are either new or used as well as games and hobby goods. Because toy sales peak only during certain periods, many toy store owners usually combine other products or services in order to generate sustainable revenue.

While niches are however good, it is best that you ensure that you have conducted a thorough research about the niches you intend to go into, the target market available and how profitable they are so that you do not end up wasting your time and resources.

The list of niche ideas within this particular business that one can specialize in includes;

  • Traditional toys
  • Collector’s items
  • Traditional games and gaming supplies
  • Electronic and video games

The Level of Competition in the Industry

The toy store industry is highly competitive as traditional toy manufacturers are experiencing stiff competition from digital gaming products, products that are analog  in nature but provide digital play as well as the digital media, where there are lots of games that are stealing the attention of children. One factor that has increased competition in this industry is the low barrier to entry.

The key driver for toy stores is how much the consumer spends. Individual companies find that they have to go extra lengths to generate traffic as well as engage in effective merchandising in order to remain profitable. Small companies compete effectively by offering customers specialized products, serving a local market or providing superior customer service; larger companies on the other hand usually offer deep discounts and wider selections.

If you are therefore looking to start your toy store business in the United States of America, you should be aware of the fact that you will not only be competing against large stores that have already had a share of the target market but also against online retailers and digital media.

4. Know Your Major Competitors in the Industry

According to industry statistics, the largest retailers of toys have a major share – about 70 percent – of the total toy store market in the United States. There are reasons why these brands that are well known have remained on top and this is due to the competitive pricing they offer clients, their customer-friendly environments as well as innovativeness in their products.

As one who is just starting out, knowing who the top players in your industry are will allow you to remain focused on achieving your goals and objectives. Some of the well-known brands in the toy store industry include;

  • Toys R Us Inc
  • The LEGO Store
  • GameStop Corporation
  • Amazon.com Inc

Economic Analysis

Domestically, the toy industry is seen as a low growth industry that is not only stable but also mature with a retail channel of distribution that is highly fragmented. The industry has low barriers to entry which has led to the high level of competition being exhibited in the market place.

The competition especially from online retailers have caused prices to drop across board and therefore lowering the profit margins. This is bad for operators in the industry especially as toys are regarded as seasonal items.

The dynamics of the industry has long been impacted by shifting demographics because women are choosing to have fewer children. According to statistics from U.S Centers for Disease Control and Prevention, the average age for first time mothers was 21 in 1970 and had risen to 25 in 2008, stating that the birth rate had continued to experience a decline since 2007.

The long term growth of the toy industry in the United States market is expected to remain between 1 and 2 percent annually for a long period of time.

According to a consumer research firm, NPD Group, the toy store industry in 2012 generated revenue that was nearly $17 billion even though the Toy Industry Association (TIA) stated that the total revenue generated by its industry was $22 billion.

Even though the TIA estimated growth during this year to be at 2 percent, the NPD stated that there was a decline and that the industry’s growth was at a negative of 0.6 percent. Future growth for this industry is expected to remain low but stable.

5. Decide Whether to Buy a Franchise or Start from Scratch

One of the decisions that you will have to make when looking to start your toy store is whether to start the business from scratch or to buy a franchise. Because no decision is a bad one, you will have to ensure that you choose that which will enable you attain your goals and objectives quicker.

Entrepreneurs who are looking to control the pace of their business are those that will likely look to starting the business from scratch especially if they have had previous experience with the kind of business they are starting. While starting a business from scratch might overwhelm a new entrepreneur, having a business plan in place helps to ensure that one is guided when it comes to certain aspects of the business.

Buying a franchise is considered a very suitable decision for an entrepreneur who is not looking to bother with the rudiments of starting a business from scratch. A franchise system offers the entrepreneur a support system from marketing to sales and customer service, leaving the entrepreneur with little to worry about.

However, while looking to buy a toy store franchise , it is important that you thoroughly research on the franchises available so as to know which one will suit your budget and goals that you intend to attain; just buying any franchise might lead you into wasting your money.

6. Know the Possible Threats and Challenges You Will Face

As an entrepreneur, you should be aware of the fact that no business can run smoothly without experiencing several hitches along the way. One thing you should note is that while some challenges might be easy to handle, not all that you encounter will be solved and so when the unsolvable ones come, the best you can do is remain optimistic, whilst focusing on running your business.

Some of the threats and challenges that you are therefore likely to face when looking to start your toy store are; seasonal purchase of toys, intense competition from already existing toy stores and changing industry trends as well as consumer’s preferences and lifestyle.

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

When starting a business, one of the most important decisions that you will need to make is what legal entity would best suit your company.

The reason why the legal entity is very important is because it determines how much of an impact your business is going to be able to have because while some legal entities might be easy to operate, they might limit your business expansion potentials and so it is quite necessary that you have made thorough research on all legal entities in order that you might determine which would best suit the kind of business you intend to run.

For an entrepreneur that is looking to start his business, four legal entities that are available; sole proprietorship, partnership, Limited Liability Company (LLC) and corporation. You must consider the attributes of each legal entity in order to decide which one will help you achieve your goals and objectives faster.

If you aren’t sure what dynamics will work for you, engage the services of an attorney to help you out. The attributes that guide these legal entities can be thoroughly reviewed by you in order to have an idea of what legal entity will be most appropriate for you.

The attributes to be concerned with include; ease of set up and ownership control of the legal entity, how flexible the legal entity is, what the taxation structure is and the extent of liability that you will be exposed to under the legal entity.

Most entrepreneurs in the United State start out as sole proprietors due to the fact that this sort of legal entity is very easy to set up and control and there isn’t much paperwork that the entrepreneur has to deal with. All profits that are accrued in this business goes directly to the entrepreneur and paying tax is on the entrepreneur’s personal income returns.

The liability of the entrepreneur under this entity is unlimited as the entrepreneur can be personally held liable for any debts that the business accrues. If you are however going to run a toy store that is not only large but will be in other locations, then it might be best to incorporate your company so as to limit the extent of liability that you will face.

8. Choose a Catchy Business Name

Before you can apply for a business license or incorporate your business, it is necessary to have a name that will be used to identify your business as well as the industry that you are in.

While choosing a business name might look easy, it is not usually so as the business name must satisfy certain criteria such as being unique, easily memorable and indicative of the industry which you are in. Some of the catchy business name ideas that are suitable for a toy store include;

  • Wilko Toy Stores
  • Walkaman Toys
  • Quaint Toys, Inc.
  • Clan Toys Corp

9. Discuss with an Agent to Know the Best Insurance Policies for You

Once you have started running your toy store, you should know that anything can go wrong within the store and so it is necessary that you have the right protection in place for your business, your employees, yourself and your bottom line.

Having insurance policies means transferring the risks of running the business to someone else. It is however necessary that you know the right insurance policies to purchase so that you can set aside the right budget for it. Engage the services of an insurance agent to help you in choosing the right insurance policies for your toy store.

Some of the insurance policies that you should consider purchasing when starting your toy store business in the United States include;

  • General Liability Insurance
  • Workers’ Compensation Insurance
  • Casualty Insurance
  • Commercial Property Insurance
  • Hazard Insurance
  • Product liability insurance
  • Umbrella Policies

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

Owning a toy store does not require that one applies for an intellectual property protection since most of the toys in the market are not so unique; however if you are inventing a new toy, then it is best to apply for an IPP in order to protect your idea from being stolen.

You might wish to apply for intellectual property protection on the name of your company, logo or any slogan you deem should be appropriately covered.

11. Get the Necessary Professional Certification

The only things that are required when looking to start a toy store is that you have the capital and knowledge about the business you are looking to start. Customers walking through the door want to find the right toys for their kids and are therefore not interested in whatever professional certifications that you might possess.

In order to run your business and attain the success you require, having a professional degree in business management or even hospitality management can help you run your toy store better but it is essential to note that customers are not concerned about this.

12. Get the Necessary Legal Documents You Need to Operate

When starting any business in the United States of America, it is expected that you have all the necessary documents in place so that you do not end up falling into trouble with regulated authorities.

If you do not know what documents will be required from you when looking to start your toy store, it is best that you ask others who are in the same business as you or engage the services of an attorney who will help you in getting all the legal documents required.

Some of the legal documents that you will need in order to run your toy store include;

  • Certificate of Incorporation
  • Operating Agreements
  • Business License and Permit
  • Business Plan
  • Insurance Policy
  • Employment Agreement
  • Seller’s Tax Permit
  • Federal Tax Identification Number (TIN)
  • Employer Identification Number (EIN)

13. Raise the Needed Startup Capital

Whether looking to start a toy store business on a small, medium or large scale; it is important that the right amount of capital is at hand so that you would not have challenges starting the business. Many entrepreneurs have fantastic business ideas but due to lack of capital have been unable to bring their ideas to reality which is why even though sourcing for capital isn’t an easy task.

Ensuring that there is a business plan at hand makes it easier for the entrepreneur to not only find out how much will be needed to start and run the business to sustainability but also to convince external investors of how serious and committed the entrepreneur is about the business.

Some of the financing options that you can explore when looking to start your toy store include;

  • Generating part of your startup capital from personal savings and sale of stock
  • Sourcing for soft loan from your family members and friends
  • Applying for loan from the commercial bank
  • Getting a business partner to share the startup capital with

14. Choose a Suitable Location for your Business

Where you intend to locate your business is very important in how your goals and objectives will be quickly realized. The impact a location has on a business especially one that is competitive in nature is why many entrepreneurs take their time to get an appropriate location for their business.

Most toy stores are usually run out of a storefront and if this is what you intend to do; you should ensure that the landlord has obtained a valid Certificate of Occupancy (CO) that confirms that government regulations, zoning laws as well as the building codes have all been met before your lease payments commences.

If you are going to carry out major renovations before starting up your toy store, you should ensure that a new CO is issued before commencing lease payments.

If you are looking to purchase or build a location by yourself, then you should consider engaging the services of a real estate agent as they will have the best idea about the appropriate location to buy your land especially as they have information concerning zoning requirements. You should ensure that the real estate agent has an idea about the budget you have for a location.

If you are going to be purchasing or building a location, then obtaining a valid CO from the local government authority will be your own responsibility. You will also need to ensure you review all building codes in order to ensure that your toy store is in compliance.

Ensure that your location is in an area where there are lots of foot traffic and where customers can easily access it.

15. Hire Employees for your Technical and Manpower Needs

There are a variety of skills needed for entrepreneurs who are looking to open a toy store business because you must not only have the personal experience as a toy collector but you must also be enthusiastic and knowledgeable about the business and industry trends if you intend to have a competitive edge over your competitors.

Having experience from working previously in a toy store especially in a managerial capacity will be very helpful when looking to start your toy store business.

The exact amount that you will need in order to start your toy store business will depend on certain factors and one of them is location because some locations are more expensive when renting and so while it is necessary to ensure that your location is close enough to attract your intended target market, it shouldn’t cost so much especially as it will be a while before the business can generate enough revenue to cover overhead as well as running expenses.

The basic way to make money when running a toy store is to order for toys, add your markup and then sell the toys, thereby making profit on each toy sold.

However, this doesn’t mean that the money will be coming in steadily especially as you will have to compete against other brick and mortar stores and also online stores and so in order to ensure that you have a steady stream of customers, you should focus on offering personalized services to your customers such as home deliveries, free storage or offering layaway plans.

There are a variety of expenses that running a toy store incurs and such expenses deal with include; monthly rent, business insurance, telephone and other utilities, advertisement costs, signage costs and any other additional decoration that you intend to carry out on your toy store. You must also take into consideration how many employees you intend to hire and how much you intend to pay them.

It is important that you build a solid business structure for your toy store business. The number of employees that you intend to have will depend on the size of your toy store as well as your own budget.

The Service Delivery Process of the Business

In operating a toy store, the day starts very early as the store has to be open during regular business hours, which means that as the entrepreneur, you have to ensure that the store is organized, presentable and waiting for customers.

Once customers start to come in, time has to be spent in helping the customers find the perfect toy. You will also need to patrol the aisles, organize and clean them especially as there will be toys lying around left by children who didn’t put it back on the shelf.

Keeping abreast of trends in the industry in order to know what to order and when to order it is vital in running a toy store. Customers that come into the store have to either pay for and pick up the toys immediately or pay online and have it delivered to their preferred destination at certain points in time.

16. Write a Marketing Plan Packed with ideas & Strategies

No one starts a business with the hope that the intended target market will take notice of the business without any sort of effort from the entrepreneur.

Even if customers notice the business, the rate at which they will respond might be slower than if you had actively engaged their interest in the business through promotion; this is why marketing is considered as very important to a business attaining its intended goals and objectives.

Marketing involves anticipating the needs of the entrepreneur and ensuring that these needs are being met and the only way this can be achieved successfully is to conduct a market survey of the overall demographics.

A market survey identifies who the potential customers of the business will be, what their expectations are; who the competitors are, where they are and what share of the market they are in  control of. In essence, marketing enables a business to penetrate the market, get its fair share whilst also competing against existing competition.

It is after one has done a thorough market survey that overall marketing objectives can be set. This is the only way through which marketing strategies can become effective for a business. Just creating marketing strategies will see you wasting a lot of time and resources because most of them will not be effective.

One factor that will ensure that your marketing strategies become more effective is where you are going to locate your business. The location of one’s business is very critical to the revenue that the business will generate as being in a visible location will mean that customers will continually remain aware of your toy store.

Below are some of the marketing ideas and strategies that you can use for your toy store;

  • Creating a user-friendly website and promoting it in search engines in order to increase customer awareness
  • Advertise your toy store through newspapers, radio and television ads
  • Have a social media presence such as a Facebook page in order to increase awareness for your toy store
  • Sell your products via online ecommerce platforms such as Amazon and eBay
  • Install flexi banners in strategic locations in order to increase awareness for your toy store
  • Advertise your toy store in popular online forums such as Reddit

17. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

The toy store industry is dominated by a lot of popular stores and so in order to get the attention of your intended target market, you will need to engage in lots of activities that will ensure that you not only boost awareness for your brand but that you are also able to create a corporate identity for your company.

However, before any promotional activity can be considered effective, it is necessary that you have carefully thought out strategies in place.

When boosting up awareness for your brand, it is best that you know who your target market is and where they are likely to visit because not knowing these two factors would mean that you will be promoting your business without achieving the right results and so as an entrepreneur, you should realize that whatever you spend on your brand should yield the right results.

Promoting one’s business not only brings awareness for the brand but it also ensures that through the awareness, the business is able to generate the revenue it will need in growing and sustaining itself. Companies from all over the world, especially those that are considered successful, usually set aside a substantial amount of money in order that they might be able to engage in activities that will continually boost their image.

Technology has enabled entrepreneurs to be able to push their business beyond traditional means as the internet has made it easier to reach out to customers. Some of the strategies that you can use to boost awareness for your brand whilst also creating your corporate identity include;

  • Distributing handbills and fliers in various strategic locations such as parks and close to schools
  • Installing a flexi banner in strategic locations in order to create awareness about your toy store
  • Engaging in and sponsoring one or two community events in order to increase awareness for your toy store
  • Making use of social media platforms such as Facebook and Twitter to increase awareness for your toy store
  • Provide a separate webpage that provides additional information and allows customers to leave reviews in a way to promote your business
  • Advertising in local newspapers and related magazines as well as on radio and television stations

Blog Instamojo

How to sell toys online and start a successful eCommerce store in 2024

  • by Hibathu Naseer
  • May 15, 2022
  • 6 minute read

how to sell toys online

Toys are at the top of the list of most popular products that online shoppers buy, according to Google.

As more brands sell toys online, there’s no doubt you’ll be facing some competition. But by building a brand for a specific audience and selling the kinds of toys that your customers love, your toy business can find success online.

In this guide, we’ll walk you through each step of the creation process for starting your toy brand and how to sell on your online store.

  • 1 Is an online toy business profitable?
  • 2 Choosing a toy niche
  • 3 Finances for your online toy business
  • 4 Source toys
  • 5 Pricing your products
  • 6 Start your own online toys store
  • 7 Market your toys business online
  • 8 Start selling toys online today with Instamojo

Is an online toy business profitable?

Toys are products that will always be in demand and require a lot of innovation to sustain.

According to a recent report, the Indian toy market reached a value of US$ 1.5 billion in 2022. And this market is projected to double by 2027. So yes, there is a lot of scope for you to sell toys online.

As for the profit margin of toys, they are as good as 25 to 30% annually.

Moreover, toys are evergreen products. Parents would always buy toys for their kids. Some toys never go out of style like legos and cloth dolls. And there’s always room for innovation in the toys niche. You can bring in creative ideas that appeal to a particular age group.

A trend you should be aware of is that consumers are increasingly becoming conscious of the kinds of products they use and the raw materials that are used to manufacture them. This is true for the toys niche as well. Shoppers are looking for toxin-free and locally-sourced toys.

How to sell toys online and start a successful business

For selling toys online, there are some steps that you should follow. Let’s find out what are they:

Choosing a toy niche

Choosing a niche means narrowing down what kind of toys you want to sell. Your niche separates your toy brand from others and has more chance of becoming memorable.

Remember, your target buyers are parents. Typically, the toys that appeal to parents are:

  • The ones that keep the child engaged creatively
  • Toys that contribute to the child’s development: improving their hand-eye coordination, learning social skills, and recognising shapes and colours.
  • Toxin-free and eco-friendly
  • Outdoor toys
  • Traditional toys, culturally significant

Toy niches based on gender and age are also common. Here’s an example of niche toy products by age from Kidstack , an Instamojo store:

sell toys online

Being known in the toys market is easier if you have unique products. And that’s the best way to beat the competition in the eCommerce world.

Finances for your online toy business

How much will it cost you to start an online toy business?

You can start an eCommerce business with little to no money .

With your toy products ready to sell, you can start your online business with just an internet connection and a laptop/phone.

You can even create an online store for free .

Other than the basic costs of acquiring products, here are some areas that may require additional investment:

  • eCommerce Shipping
  • Marketing and advertising
  • Maintaining stocks

Calculate all your costs involved, so that you can set the right price for the toys you sell. More on that in the next section.

Source toys

You can contact manufacturers and buy toys wholesale. Your other option is to collaborate with local craftspeople for toys.

Pricing your products

Once you have a clear idea of the costs involved, you can decide on the price for each product.

The key to setting the right price depends on three things:

  • The profit you need to make
  • What your buyers are willing to pay
  • How your competitors are pricing

Here’s a full guide on how to price your products .

Now, it’s time to decide where to sell your toys online.

Start your own online toys store

Once you get your products ready, it’s time to start your online toys store. As mentioned before, you can start an online store on Instamojo for free and start selling products easily.

With a professional eCommerce website, you can build a long-term business, get repeat customers , and stand out from the competition.

Managing your online toys business becomes more efficient with an Instamojo online store:

  • Manage shipping with the best courier partners
  • Upload product catalogues easily
  • Collect payments securely
  • Brand your business with beautiful themes

Here’s how you can start an online toys store on Instamojo in 5 easy steps:

  • Sign up for free on Instamojo with your email address
  • Select the ‘toys and hobbies’ category and name your online store
  • Choose a theme that suits your toys brand
  • Start adding product images and descriptions along with prices
  • Start selling!

Watch this video to get started on setting up your own online store:

Related read: Benefits of an eCommerce website

How Kidstack sells non-toxic made-in-India toys with Instamojo online store?

Simran Lekhi, the founder of Kidstack , is dedicated to spreading awareness about the harmful plastic toys that are predominant in the market. Kidstack, a toys brand that supports local artisans and brings toxic-free toys into the toys market, was born out of this concern.

start online toys store

With its own eCommerce website, Kidstack was able to convey her message to parents and build a toy brand online. Here’s what the founder says about using Instamojo:

“The platform was easy to use and I could set it up in less time than I imagined. Instamojo made the task of running my online business much easier” – Simran Lekhi, founder, Kidstack

After you have created an online toy store, it’s time to get your first customers !

Market your toys business online

In the eCommerce world, you need to get yourself out there to build a successful business.

As an online toys store owner, you need to do two things to get customers: reach your customers and/or make your online store ‘findable’.

Here are some ways you can reach customers who are willing to buy toy products from you:

1. Social media

Set up business accounts on social media channels, preferably Facebook and Instagram.

Your goal is to reach an audience who are your potential customers. So, you need to create content around what your business offers.

Here’s a list of Instagram post ideas for businesses to get you inspired.

How Zoodle Kids uses Instagram to sell toys online

Zoodle Kids is a toy brand that focuses on products that enhance the social and learning skills of children. Through their social media posts, Zoodle Kids resonates with their target audience – parents who are concerned about their kids’ social skills in this stereotypical world.

Their social media posts include educational content as well as posts of the latest toy products on the Zoodle Kids online store.

  View this post on Instagram   A post shared by Zoodle Kids (@zoodlekids)

The brand also has an exclusive online store where they collect orders from social media users who are interested to buy:

online toys store

Founder, Aarthi, mentions how quickly she could start selling online with the help of Instamojo:

“I was looking for an easy plug-and-play model to launch my own eCommerce presence, and Instamojo was the perfect solution. I was able to launch my website very quickly, without expensive investment.” Related Read: How to set up social media for small business: a complete guide

2. Paid marketing

Another way to reach your customers is through paid marketing. These include social media advertising and Google ads (PPC).

Here’s a guide to help you create high-conversion digital ads for your toys brand.

When selling toys on your online store, you need to make sure that your customers are able to find you when they’re looking.

3. Make your online toys store search-friendly (SEO)

According to a survey by Google, 41% of shoppers go to Google when discovering a new brand.

So, when your target audience searches on Google for the toy products they want, your online store should rank high on the search engine results pages (SERPs). Making your store more visible is called search engine optimisation (SEO). Here’s how you can get started:

  • Find relevant keywords that your target customers search for
  • Structure your online store categories
  • Create SEO-optimised content on your online store: product descriptions, images, title tags.

If you create an online toys store on a good eCommerce platform , you will have more features to get your store visibility.

Start selling toys online today with Instamojo

It’s never been easier to start a toy store online, but it’s also never been more challenging. But with passion and the right resources, you can stay ahead right from the beginning.

Whichever niche you choose or the children’s age group you decide to serve, the key is to start as soon as possible. Take the first step and create your own online toy store in just a few clicks.

Start your online store

  • how to create online toys store
  • how to sell toys online
  • how to sell toys online india
  • how to start online toys business
  • is selling toys profitable
  • sell toys online india

' src=

Hibathu Naseer

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Bagaway: Selling small pieces of happiness

How to use customer workflows on your instamojo premium online store.

  • Online Store
  • Online Store Setup
  • Online Payments
  • Smart Pages
  • Payment Links
  • Smart links
  • Embed Payment Button
  • Faster Payouts
  • eCommerce Mobile App
  • Instamojo App Store
  • Bank Transfer
  • Convenience Fee
  • mojoPlus Rewards
  • API & Plugins
  • Documentation
  • Mojo Developers Program
  • Marketplace API
  • Blog Categories
  • Instamojo Product Guide
  • Instamojo Team Speaks
  • eCommerce Business Advice
  • eCommerce Success Stories
  • eCommerce News
  • How To Sell Online
  • Clothing & Accessories
  • Art & Craft
  • Furniture & Home Decor
  • Food & Beverage
  • Health & Beauty
  • Jewellery & Accessories
  • mojoVersity
  • Business Communities
  • Customer Stories
  • Become a Partners
  • Refer & Earn
  • ● System Status
  • Keep In Touch

Instamojo is an all-in-one Indian #D2CTech platform. We power independent eCommerce brands and startups with online stores, landing pages and payment solutions to help every seller start, manage and scale their online business successfully.

© 2024, Instamojo | Terms of Service | Privacy | Write for Us


Item added to your cart

How to write a business plan for your toy store business.

business plan for a toy store

Starting a toy store is a great idea because it is a booming industry that is always in demand.

Additionally, toys are a great way to bring joy to children and create lasting memories.

However, prior to that, you must have a business plan.

A business plan is essential for any new project, as it outlines the goals and objectives of the project as well as providing a roadmap for success. It is important to take the time to create a comprehensive business plan before starting a new project, such as a toy store.

In short, a good business plan will help ensure the profitability of your toy shop .

What should you include in the business plan for a toy store? What should be the main focus areas? What financial metrics should be included? How can I develop an efficient business plan in less time?

Rest assured that this article will comprehensively cover all these questions and provide answers!

Also, please note that starting your business plan from scratch is optional.

You can download our professional business plan for a toy store and customize it for your business.

business plan toy shop

How to construct a business plan for a toy store

Is it worth considering a business plan for your toy shop.

Yes, you should definitely consider creating a business plan for your toy shop.

Establishing a strong business plan will afford you the chance to:

  • get familiar with the toy store market
  • understand what are the new trends on this industry
  • highlight what makes a toy store successful
  • understand the popular toy categories and preferences of children and parents
  • create a solid value proposition for your toy retailer
  • monitor competitor partnerships and alliances
  • find competitive advantages for your toy shop
  • find a business model that guarantees a return on investment
  • develop and execute a comprehensive long-term action plan
  • evaluate risks associated with running a toy store, including product safety, age appropriateness, and changing toy trends

Our team has drafted a business plan for a toy store that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a toy store?

If done well, your business plan will have everything you need, including content, numbers, and financial information. It must be well structured, to make easy to read and digest.

When we designed our business plan for a toy store , we made sure to outline it properly.

This is broken down into 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is titled "Market Opportunity."

Explore this section to access comprehensive data and insights related to the toy store, enabling you to understand market trends and cater to children's play and entertainment needs.

We regularly refresh this section for current data.

2. Project Presentation

In the "Project" section, describe your toy store project, including the types of toys, store layout, and unique value proposition that will attract customers to your store.

Don't forget to include a short description about yourself at the end of this section.

Explain your passion for toys, your understanding of the market, and how you plan to create a joyful and educational shopping experience for children and parents alike. Highlight your expertise in curating a diverse range of high-quality toys and your commitment to providing excellent customer service.

We've written some text for you. Customize it to suit your concept exactly.

3. Market Research

The third part is the "Market Research" section.

The purpose of this section is to introduce the market segments for your toy shop.

It includes a competition study, outlining other toy stores in the area. Your store's unique toy offerings and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your toy shop, outlining all the necessary steps and initiatives to ensure its high profitability.

Additionally, you will find a marketing strategy, a plan to manage risks, and a completed Business Model Canvas, tailored to a toy store, in this section.

5. Finances

In the end, the section titled "Finances" is where you can present the financial plan and breakdown for your project.

business plan toy store

How to make the Executive Summary for a toy store?

The Executive Summary is a brief and condensed overview of the business plan for your toy shop.

Limit it to 2 pages, highlighting only the crucial information.

This document is meant to get the reader interested in your business plan.

In the Executive Summary of your toy shop, answer the following questions: what products does your toy store offer? who is your target audience? are there other toy stores in the vicinity? what funding do you require?

How to do the market analysis for a toy store?

Analyzing the market for your toy shop allows you to gain insights into factors such as customer preferences for toys and games, competition within the retail industry, and emerging trends in toy innovation.

By conducting a thorough market analysis, a toy store can understand consumer preferences, offer a diverse selection of toys, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent position in the local toy market.

This is what you'll find in the "Market Research" section of our business plan for a toy store :

  • fresh and updated data and statistics about toy stores, including popular toy categories, toy sales trends, and the impact of online competition
  • a list of potential market segments for a toy store
  • the competitor study
  • the competitive advantages for a toy store

business plan toy store

The key points of the business plan for a toy store

What's the business model of a toy store, business model of a toy store.

A toy store's business model revolves around selling a variety of toys, games, and playthings for children of different ages to customers. Revenue is generated through product sales, potentially offering additional services such as toy rentals or hosting toy-related events.

The business model focuses on curating a diverse and age-appropriate toy selection, providing exceptional customer service, creating a fun and child-friendly store environment, effective marketing to target parents and gift-givers, and building strong customer relationships based on trust and toy expertise.

Success depends on understanding toy market trends, fostering relationships with toy manufacturers or suppliers, fostering positive customer experiences and recommendations, and continuously offering new and innovative toys that foster creativity, education, and play for children.

Business model vs Business plan

Remember, "business plan" and "business model" are not the same thing.

A business model is a framework that demonstrates how a company operates profitably and adds value to customers.

In a business plan, you articulate your business model through a framework known as the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a toy store .

How do you identify the market segments of a toy store?

Market segmentation for your toy shop involves dividing your potential customers into different groups based on their age groups, interests, and demographics.

These categories may include factors such as infant and toddler toys, educational toys, collectibles, or customers seeking specific toy categories or brands.

By segmenting your market, you can offer a toy selection and shopping experience that caters to each segment's specific requirements. For example, you might focus on infant and toddler toys and provide a range of developmental toys and safe play options for young children, offer educational toys that promote learning and creativity for school-aged children, specialize in collectible toys for enthusiasts and collectors, or focus on specific toy categories or brands to accommodate customers with specific interests or brand loyalty.

Market segmentation allows you to effectively target your marketing efforts, create an appealing toy display, and provide a joyful and engaging shopping experience that meets the unique needs and preferences of each customer segment.

In the business plan for a toy store , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a toy store?

Undoubtedly, you won't be the only toy store in your market. There are other retailers offering a wide range of toys and games for children of all ages.

It's crucial to thoroughly study and understand your competitors' strengths and weaknesses as you develop your business plan.

Pay attention to their weaknesses (such as limited toy selection, poor customer service, or outdated store layout).

Why should you pay attention to these points? Because these weaknesses can impact customer satisfaction when shopping at toy stores. By addressing these aspects, you can offer a wide variety of fun and educational toys, provide a child-friendly and engaging shopping environment, and deliver excellent customer service, positioning your toy shop as a preferred choice for parents and children alike.

It's what we call competitive advantages—focus on creating them to differentiate your business.

Here are some examples of competitive advantages for a toy store: diverse and high-quality toy selections, educational and developmental toys, unique and exclusive toy offerings, interactive and engaging store environment, knowledgeable staff, positive customer experiences and satisfaction, strong community presence.

How to draft a SWOT analysis for a toy shop?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats to inform the development of a successful toy store.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a toy store

The strengths for a toy store

When we talk about the "S" in SWOT, we mean Strengths, which are the project's strong features.

For a toy store, strengths could include a wide selection of products, a knowledgeable and experienced staff, competitive pricing, and a convenient online ordering system.

The weaknesses for a toy store

When we say "W," we mean Weaknesses, which are the parts of the project that need improvement.

For a toy store, potential weaknesses could include limited customer base, seasonal demand, narrow product range, and limited marketing budget.

The opportunities for a toy store

When we talk about the "O" in SWOT, we mean Opportunities, which are the external opportunities or possibilities that the project can leverage.

In the case of a toy store, potential opportunities include offering online sales, partnering with local schools and daycares, expanding into new markets, and hosting special events.

The threats for a toy store

The "T" in SWOT symbolizes Threats, indicating the potential risks or unfavorable factors that the project should be prepared for.

How to elaborate a marketing strategy for a toy shop?

Developing a marketing strategy allows entrepreneurs to adapt their messaging and approach to different customer segments, increasing their market reach.

A toy shop can appeal to parents and children by implementing a targeted marketing strategy that showcases the shop's diverse range of quality toys, educational and interactive play options, and a fun and welcoming shopping environment.

Parents won't choose your toy shop without proper promotion; highlighting the wide selection of toys, educational value, and safety of your products is crucial.

Are you utilizing marketing tactics to promote your toy shop? Consider hosting toy demonstrations or playdates, running targeted advertising campaigns during holiday seasons or birthdays, and partnering with local schools or community centers for toy drives or events.

Don't worry if you have no clue about marketing and communication.

How to build financial projections for a toy shop?

A solid business plan must include financial data to provide an accurate assessment of the business's potential success.

In your business plan, you will have to make revenue projections for your toy shop.

The revenue forecast must be clear and make sense to anyone reviewing it.

Our financial plan for a toy store is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you'll have to develop a provisional budget for your toy shop. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

Including the break-even analysis in your financial plan is important as it shows whether your toy shop will generate profits or not.

  • Choosing a selection results in a full page refresh.
  • Opens in a new window.

How to Start a Toy Business in 2022: The Ultimate Guide

Neilsberg Research Avatar

How do you get into the toy industry? How much money do you need to start a toy company? What are the pros and cons of toy business? How much money can you make from the toy business?

Just like in the case of opening any other business, there's always a lot to consider and make decisions.

The toy business is amazingly resilient. It is considered a recession proof industry. Even during tough economic periods such as Covid-19, 9/11 and the global financial crisis, the toy industry performance was far better than other consumer goods. 

The main reason for this resilience is that the parents ( and grandparents ) desire to bring joy to their children. This desire gives a very strong foundation to the toy industry.

According to statista, US based revenues for the toys and games segment amount to around $36 billion dollars and is expected to grow around 3.67% annually.

Globally the toy industry averages in excess of 100 billion dollars.

With such a great demand forecast, there could never be a better time to start your own toy business. 

Read on to learn everything you need to know about how to start a toy business.

10 Step Checklist for Starting a Toy Business

  • Identify business model
  • Write a toy business plan
  • Choose a business name
  • Select a business entity
  • Define your toy niche and products
  • Get the proper licenses, permits and insurance
  • Decide where to sell your toys
  • Secure small business funding
  • Order and organize your toy inventory
  • Start marketing your toys

Step 1: Identify Business Model

As a toy business owner, you know that there are a lot of toy varieties to choose from. It is impractical to think that you can showcase every toy type in your store. When starting a toy business, the first step that you need to decide on is the business model. 

You have several options to consider:

Reselling / Retailing

The most popular business model is being a reseller. In this model you can buy toys in limited quantities from wholesalers and distributors from around the world. As you will be able to buy your inventory in limited quantities, you will be able to diversify your product selection. 

For example, specialty toy stores such as Toys “R” Us, Lark Toys source the toys from a ton of different toy brands and display them on the shelves in their store. It is their smart curation that attracts millions of consumers that walk into their stores all year long. Aisles in big box stores such as Target, Walmart are also a mini-toy store in itself. 

When you are just starting your business, you may not have deep pockets like them and thus your options for partnerships will be limited. But if you plan it well, you can start with the most popular toys and build a good collection over a period of time.

Tip: Being a reseller, diversifying your product variety to the max level possible.


The other business model you can try is being a wholesaler. In this type of business model, you can have direct partnerships with the toy manufacturers and sell them to the retailers and distributors.

As you will not be selling the toys directly to the consumers, you won't have to invest in store space and can work from logistic hubs / industrial parks. The marketing will be a lot less competitive compared to eyeing the direct consumers. Additionally, lots of retailer's purchases will be repeated and thus you will be able to plan your investments well.

Tip: Being a wholesaler, try gaining expertise in a particular toy segment. This will help you become a known business for that toy segment and get larger quantity order sizes with the toy brands.


If you have an amazing toy product idea, you can surely try your hand at manufacturing. Being a product inventor, you will have many sales channels to sell your toys. Your own brand store, a partnership with a wholesaler, kiosk or a popup shop or a direct relationship with the small retailers. 

Tip: Don't get carried away with your idea and get them manufactured in bulk quantities from the beginning. Start selling with a small batch to get a better idea around sales forecasting and customer feedback.

Step 2: Write a Toy Business Plan

A solid business plan is a must if you want to make your toy business successful. It will help in getting your toy business organized and also be necessary when you look for funding to grow your business.

A well crafted business plan will help you keep track of your business, outline your plans for your toy business and prove your business potential to the investors. 

There is no perfect business plan formula as such and varies from business to business. You can customize your business plan according to your needs, but make sure that it contains the main components such as executive summary, market analysis, marketing and sales plan, financial plan and projections.

As such a well done plan is able to communicate the most important outlook of any business: what you will be selling, who you will sell to and how you plan to reach out to them. To make the process easier and make sure that you don’t miss out on any important point, you can use a business plan template or subscribe to a business plan software.

Step 3: Choose a Business Name

Toy industry is one of rare businesses where kids can make or break the success. Even though it's the parents making the purchase, they are very much influenced by what the kids want to buy. Thus along with a solid business plan, you will need a great business name that can become popular among the kids. 

If you want to give it a try, just take a minute thinking about a toy brand which had a non-fun, non-kid friendly name. The chances are you wont be able to think of any such brand.

A business name is extremely important in toy business. It needs to cover the following points:

  • Catchy and fun
  • Easy to remember especially by the kids
  • Easy to pronounce 
  • Is not restricted to a single product type

Along with the things mentioned above, the ones that you are in charge of, you need to also look at the ones that are not in your control. Take care of the following steps before finalizing on a name for your toy brand:

  • Check with the secretary of state if the name is available
  • Perform a Google and trademark search to make sure that you can use it
  • Check with a domain registrar to see if the domain name is available
  • Check for availability of social media handles with that name
  • Check if there is nothing offensive ( especially in any foreign language) or negative associated with the direct or phonetic version of the name

Step 4: Select a Business Entity

The chances are that as a part of a business plan, you have already considered an entity structure for your business. But if you haven’t done that already, now is a perfect opportunity to choose. 

As the entity structure affects tax, compliance and other legal requirements, it is an important step to tick when starting a business. You need to plan ahead and choose from the following options:

  • A sole proprietorship
  • Limited liability company (LLC)
  • General partnership
  • Corporation

Generally, if you’re just starting your toy business, a sole proprietorship is an obvious choice and a popular legal entity structure. It is the simplest and easiest way to get started. 

The downside is that you will be personally liable for any issues your business may be put under. Especially, as your end consumer is a kid, you need to be extra careful and have protection in place from any lawsuits that may arise. It is prudent to consult an attorney or a qualified expert to help you decide on this step.

With their help you can be assured that a decision that affects your taxes, liabilities, and risk is under the guidance of a qualified professional. They can also guide you with a plan about transitioning to another entity structure as your business grows.

That said, once you have decided on the entity structure, you will need to register your toy business with the relevant state and federal agencies.

Step 5: Define Your Toy Niche and Products

The next logical step is to get more specific and outline the toys your business will sell. As a new business owner, you may want to start small and get products that require less investment both in terms of money and marketing efforts. Some of the product segments you can choose from is listed below:

  • Construction sets
  • Board games
  • Stuffed toys
  • Toys for Toddlers
  • Video game consoles
  • Plastic toys
  • Sports toys

You may try answering these questions before deciding on what toys to choose:

  • What's the market demand for these toys?
  • Are these toys seasonal?
  • Are these toys readily available at other stores?
  • What profit can you make from these?
  • How much will supplies cost?
  • Are these toys trendy and is there a chance for leftover stock?
  • How much will storage cost?
  • Will they fit well in the infrastructure you plan to build?

Once you have answered these questions and have a concrete business plan, it can act as a roadmap to take your toy business from ideation to a successful enterprise.

Step 6: Get the Proper Licenses, Permits and Insurance

This step may seem to be more of a trouble than an interesting activity. But it is certainly one of the most important ones. So just get ready to roll up your sleeves and do some paperwork.

When learning how to start a toy business, it is important to understand the legalities of doing a business. You need to make sure that you have any required licenses, permits and insurance to legally start your toy business.

In particular, as your business has kids as the end consumer, you need to double check all the requirements that apply to your business. If you’re starting your toy business from home, you will need to look into business licenses and regulations for starting from home. If you also plan to sell them online, you will need to look into online seller licensing as well.

By doing all of the above, you want to make sure that you don't get hit with a fine or get into any legal trouble. Especially if you get affected by these in the beginning, your business may not get off the ground as you may need to focus your attention on things that are directly not related to your business.

If you plan to hire employees to help you with your toy business, you will have to obtain an employer identification number also known as an EIN number. It is really important for tax purposes along with other things. Even if you are not planning to hire employees, EIN is helpful for all funding and financial steps such as opening a business bank account or applying for a business credit card.

The next thing you need to get is business insurance. For any business with employees, you have to have workers compensation, potential disability and unemployment insurance. You may also need general liability and commercial property insurance.

Step 7: Decide Where to Sell Your Toys

With the above steps you should now have all the set up in place, know what to sell and where to get the toys from. The next step is to get started on the sales of these toys. It isn’t always a good idea to go just with the gut feeling and invest all of the precious dollars into setting up a fancy storefront. 

It is wise to start small ( it is always motivating to grow and scale ) rather than starting big and then slowing things down. For your toy business, you can start by partnering up with other small businesses to leverage their customer base to test your toy business idea.

You can also leverage online marketplaces such as Amazon and eBay to get some idea about the sales and problems faced. Even though these marketplaces charge commission, it is okay to not think too much about the profit in the beginning. The experience that you will gain on a marketplace has the potential to speed up your understanding of the business by many times. 

You can also start by investing time in setting up your own ecommerce store. With beautiful ready to start packages available from Shopify, Squarespace and Ecwid, you can get started in no time.

Tip: Set up your shop on social media platforms such as Facebook, Instagram and Tiktok for an additional revenue opportunity for your toy business.

You would want to make sure that you follow all the rules and regulations set up by the state and other authorities. This step will help you in the right zone and away from legal trouble and penalties at the later stages of your business.

Step 8: Secure Small Business Funding

It is a well known fact that you need money to make money. Even if you have a ton of money to invest, it isn't a wise decision to invest all your money into a venture that isn’t proven yet. When securing an external funding, along with the money, you also get partners that share your vision and invest in your idea. Their experience and business knowledge will help you every step of the way.

If you do need financial help to grow and scale your toy business, you may want to pursue some small business funding options. There are a lot of options available for you and you should take your time to finalize. As money is involved, you need to be extra careful with the paperwork and well aware of all terms and conditions. 

You can consider the following options when looking for funding for your toy business:

  • Friends and family 
  • Business loans
  • Business lines of credit
  • Business credit cards
  • Bootstrapping
  • Debt financing
  • Crowdfunding
  • Angel investment
  • Venture capital

Tip: When you start your business, it is important to separate your personal and business expenses. They are extremely important when filing your taxes and analyzing your business’s financial health.

Step 9: Order and Organize Your Toy Inventory

The next step in learning how to start a toy business? Finding toys.

Once you have identified every other aspect of your business, the one that most probably is unstoppable is finding the products to sell. It is a never ending process and you need to be aware of all that is happening in the toy industry. In particular, you should have answer to the following questions at any point of time:

  • What products are trending in the toy market?
  • Top selling toys on Amazon in every category you are selling?
  • Which toy brands are getting attention ( both positive and negative) from the customers?
  • Are your prices competitive compared to the other competitors?

You may want to keep a track of all the local toy exhibitions that you can visit. It will not only help you in knowing about what competitors are doing, it will also introduce you to the manufacturer / toy retailers that you can partner with for your business.

You can shop around and explore your options on online trade marketplaces such as Alibaba. It will certainly help you in getting the best deal possible.

Before placing your order, start by planning how much inventory you want to keep. Getting stuck with an unsold inventory will eat up your profits and is something that you should always avoid.

Tip: When sourcing the products for your store, you should not make decisions based on what you like. You should aim to source the products that you can sell. If there is a toy that you absolutely love but can’t find a customer for, will you keep it in your store?

Step 10: Start Marketing Your Toys

At this point, you have finished through our checklist for starting a toy business. By now you have a business that is ready to sell amazing toys. Now what you need is a solid marketing plan that will help you advertise your toy business and get in front of the customers ( both kids and parents).

To spread the word about your business, you will first need to create digital assets that your customers can identify with. Website and social media accounts are a necessity and you will need to create accounts as soon as possible.

You should study the social media accounts of your competitors to see what they are sharing on their social media accounts. It will also help you in identifying the issues that their customers are facing and you may turn that into opportunities for your business.

You can research more about marketing on the following marketing mediums. Do remember that you do not need to do it on all of them. You can start small, pick one medium at a time and take it from there.

  • Email marketing
  • PPC marketing such as Google Ads, Facebook Ads
  • Instagram marketing
  • Tiktok marketing
  • Local guides
  • Online review platforms

Tip: When it comes to planning your marketing strategy, remember that you need a strategy that brings in conversions. Having a strategy where you get a lot of visits but no sales, is a recipe for marketing failure.

How to Start a Toy Business: The Bottom Line

Learning how to start a toy business using the above steps will surely make it easy to get started. Given the growth forecast for the toy industry in general, it is a great opportunity to start your own toy business. The barrier for entry is low and the number of resources and product options to choose from is in plenty.

The steps above can help you pair your passion for entrepreneurship with a solid plan for growth. We wish you the best of luck and can’t wait to hear the stories of what you’ll build.

Businesses to Watch

Superspace is a new modular building play space which enables kids to create spaces using magnetic eco felt panels. The felt panels are made using recycled PET bottles and the structure uses bamboo rods with a magnetic locking system.

Explore related topics

Explore more, about the author, related articles, how to start a sunglasses business in 7 steps - 2022.

online toy store business plan

How To Write a Retail Store Business Plan (+ Examples)

Creating a retail store business plan can help you clarify your goals and secure funding. Learn how to write a business plan and use our free template.

a desk with plans on it representing a retail store business plan

You’ve imagined what it would be like to open your dream retail store. Perhaps it’s a handmade ceramics store, or it’s an online shop selling customizable candles. You might have considered launching a temporary pop-up shop , a simple online shop, or a brick-and-mortar store. 

But knowing the exact specifics of how to launch a retail business isn’t easy. There are sales channels to choose from, marketing strategies to plan, and funding models to analyze.

A solid retail store business plan can help you develop a clear strategy, identify your competitors, evaluate market conditions, and assess the feasibility of your business before sinking resources in its launch. 

Ahead, learn how to write a retail store business plan, some mistakes to avoid, and see examples of successful real business plans to inspire you. 

How to write a retail store business plan

The best way to write a retail store business plan is to use a proven framework. Using a clear outline will give your plan structure and make it easier to complete. You won’t need to worry about staring at a blinking cursor or a blank page either. 

Here’s a breakdown of every section you should include in your retail business plan: 

Executive summary

The executive summary is a quick overview of your business plan. It summarizes all the key details in the rest of your plan. 

Your executive summary is the first section time-pressed investors, or lenders will read if you’re seeking investment. So, keep your executive summary to a single page. Including more details is tempting, but sticking to a limit will keep your summary concise.

Since the executive summary is a synopsis of your business, it’s often easier to write when you’ve finished the rest of your plan. While writing the rest of your plan, highlight the key points of each section and use them to write the executive summary. 

Here’s what to include in your executive summary: 

  • Business name and location: Start with your business's name and physical or online location.
  • Mission statement: A single sentence summarizing your business goals and market needs.
  • Products/services: Briefly describe your offering, highlighting its unique features.
  • Business model: Summarize how you generate revenue.
  • Target market: Identify your customer base with basic demographic details.
  • Financing: List startup costs, your current earnings, and forecasted revenue.
  • Goals: Outline major objectives.

Company description

A company description provides a detailed look at your retail business, explaining what you do, the market needs you meet, and what sets your business apart from competitors.

This is the time to share your business’s unique story about who you are, what you do, and why. 

Whether you share the plan with investors or not, it’s still an opportunity to clarify your core values and beliefs. 

Here’s what to include in your company description: 

  • Business overview: Mention whether it’s a new venture or an expansion. 
  • Your story: Include how your business started and any other relevant background information.
  • Your values: Add your core beliefs and philosophies.
  • Business goals: Include short-term and long-term targets

Clothing brand Hiut Denim uses its company description to share its history and the why behind the brand. 

Screenshot of Hiut Denim history and black and white image of a denim factory

Market analysis

A thorough market analysis helps indicate if there’s enough demand for your products. 

Choosing the right market means finding one where many customers understand your product and need it. Get this right and you could be on to a winner. Failing to correctly assess demand, though, will make it tough for your business to thrive. 

You also need to assess market conditions and how they could impact your business's success. Time it right, and your business could achieve huge success. But get it wrong, and you may find it hard to stay afloat. 

Market research also helps convince investors that your business is worth investing in. Plus, it’ll help you confirm whether previous assumptions are correct. 

Include the following in your market analysis: 

  • Market size analysis: Include data from reputable sources to highlight the potential size of your product’s market. 
  • Target market: Detail the specific group of customers you aim to serve. Detail their demographics, such as age, income level, and buying habits. Explain why these customers need your products.
  • Competitive landscape: Explain your competitors’ positioning and how your business compares.
  • Future trends and changes: Include your predictions and analysis of the market. 
  • Where your business fits in: Share your business’s positioning and how it can meet demand and outshine competitors. 

Market analysis example: 

Urban Green Store targets eco-conscious individuals aged 25-40 in Portland, Oregon. This retail industry segment is expanding as more consumers seek environmentally responsible products.

We cater to a community that is increasingly aware of its environmental impact. Our customers value practical, stylish, and eco-friendly home goods. Typically, they hold a high level of education, are high-income earners, and live in urban environments.

Local competitors in Portland's sustainable market are growing, but Urban Green Store differentiates itself through exclusive products and personalized customer services. Our competitors mainly offer general eco-products without a focus on home goods.

Marketing plan

Your marketing plan will outline how your retail stores plan to attract your target audience. It should highlight your current strategy, what’s worked in the past, and your future strategies. Your plan should always reflect how your products and business are the right fit for your target customers.

Here’s what to include in your marketing plan: 

  • Promotion strategies: Describe your main promotional activities, such as online advertising, social media campaigns, email marketing, and in-store events. Highlight how these activities align with your target market's preferences.
  • Sales channels: Specify the platforms where you'll sell your products like your physical store, online store, or third-party retailers. Explain the benefits of each channel for your business.
  • Customer engagement: Detail how you plan to build relationships with customers. Include strategies for customer service, loyalty programs, and community involvement.

Marketing plan example:

Urban Green Store will market its unique, eco-friendly home goods through social media and community engagement. Our approach focuses on building a strong online presence and an inviting physical experience in Portland.

Social media strategy:

  • Platforms: We'll target Instagram and Pinterest, where our eco-minded, home-focused audience spends their time.
  • Content: Expect posts showcasing our products in stylish settings, DIY eco-friendly home tips, and highlights from our community events.
  • Advertising: We'll run targeted ads on these platforms to reach potential customers looking for sustainable living solutions.

Sales channels:

  • Physical store: Located in the heart of Portland, our store offers a hands-on experience with our products, enhancing customer trust and satisfaction.
  • Online store: An easy-to-navigate website with detailed product information, customer reviews, and the story behind each product will complement our physical presence, providing convenience for those who prefer to shop online.

In-store engagement:

  • Events: Once a month, we'll host in-store events that promote sustainability and community. Think workshops on zero-waste living and meet-ups with local eco-activists.
  • Atmosphere: Our store will be a community hub for eco-conscious consumers to learn and connect.

Next, outline how you intend to convert potential customers into actual buyers. Specify your business's strategies and tactics to achieve its sales targets. If you pitch to investors or lenders , sharing specific and realistic numbers is important. Be honest about the numbers you hope to accomplish without being overly optimistic. 

If you have a revenue history, use these numbers to inform your future targets and explain how you arrived at each number. 

Here’s what to include in your sales plan: 

  • Sales targets: Set clear, quantifiable sales goals that align with your business objectives. These might include monthly sales targets, revenue goals, or specific numbers of new customer acquisitions.
  • Sales strategies: Describe the techniques you will use to meet your sales targets. This could include direct sales, cross-selling, upselling, or seasonal promotions.
  • Sales channels: Detail the primary channels you will use to sell your products, emphasizing both physical and digital storefronts.

Sales plan example:

Urban Green Store is committed to hitting a monthly sales target of $50,000 by the end of our first year. Here's how we're planning to make it happen:

  • Storefront sales: Our physical store in Portland will serve as a primary sales driver, offering customers a hands-on experience with our eco-friendly home products.
  • Online sales: Our website will complement in-store efforts, providing an accessible, user-friendly shopping experience.

Promotional tactics:

  • Seasonal promotions: We'll tap into seasonal trends by offering discounts during key shopping periods like Earth Day, Black Friday, and the holiday season.
  • Special offers: Regular promotions, such as ‘Deal of the Week’ on high-demand items, will keep our offerings fresh and engaging.

Partnerships and community engagement:

  • Local collaborations: We'll partner with other local eco-friendly businesses to cross-promote products and services, expanding our reach within the community.
  • Events: Hosting monthly in-store events focused on sustainability, like DIY upcycling workshops or eco-lifestyle talks, will draw in our target market and foster community ties.

Competitive analysis 

This section is a chance to prove how your business will stand out from competitors. What will you do differently? How will you be better? 

Assess your direct and indirect competitors by analyzing their strengths and weaknesses relative to your retail business. Look for potential gaps in their offering, customer service, or pricing. Then, aim to capitalize on these weaknesses. 

It’s also a chance to assess the potential challenges in your market landscape and how your business can address them. 

Here’s a breakdown of what should go into your competitive analysis: 

  • Key competitors: Identify major competitors in your niche, noting their market share, and product offerings. Consider both physical and online businesses.
  • Competitor strengths and weaknesses: Evaluate your competitors' advantages (like established brand recognition or extensive product lines) and weaknesses (such as poor customer service or limited selection).
  • Differentiation strategy: Highlight what sets your business apart from the competition. This could be your unique selling propositions, superior product quality, customer service, or innovative marketing strategies.
  • Opportunities for advantage: Identify gaps in the market that your competitors have overlooked. Focus on how your business can capitalize on these opportunities to capture market share.

Competitive analysis example:

Urban Green Store enters a thriving market in Portland, known for its eco-conscious community and retail businesses, including local boutiques and national chains specializing in sustainable goods.

Key competitors:

  • Green Home Goods: A national chain with extensive product offerings ranging from kitchenware to bedding. While they boast wide availability, their customer interaction and community involvement are minimal.
  • EcoLiving Spaces: A local favorite that offers a variety of eco-friendly home decor products. Their focus is mainly on higher-end luxury items, which limits their customer base to a higher income bracket.

Differentiation strategy:

  • In-store experience: Urban Green Store will captivate our local market with interactive, hands-on experiences in our store. Workshops, product demos, and community events will create a hub for sustainable living.
  • Exclusive products: We'll feature products designed and produced by local eco-friendly artisans, offering items that aren’t available in larger retail chains. This exclusivity supports local creators and draws in customers seeking unique, locally sourced goods.

Organizational structure

In this section, clearly detail each team member's roles and responsibilities. Explain the hierarchy and flow of communication within your business, too. 

Document the finer details of every team member’s role so that anyone who isn’t from your company can understand what everyone does. 

Here’s how to outline your business’s organizational structure: 

  • Management team: If you have a team, detail management positions, including the roles of the founder, store manager, marketing director, and others critical to your business operations. Briefly describe their responsibilities and how they contribute to the business.
  • Staff positions: Identify other essential staff roles, such as sales associates and customer service representatives. Explain their day-to-day duties and how they support the overall operations.
  • Communication flow: Describe the communication structure within your organization, specifying how information is shared across different levels of the company to ensure efficient operations and decision-making.
  • Organizational chart: Consider including a simple chart that illustrates your business structure, showing the relationships between different roles and departments.

Products and services

This is the place to list the specifics of all the products and services your business sells. If you sell a wide range of different product lines, you can share overviews. But if you sell fewer products, provide detailed explanations of their features and benefits that meet the needs of your target market. 

You can also mention any new products you’re planning to add in the future. 

Here are the key components of your products and services section: 

  • Product range: Detail the categories, key items, and any signature products exclusive to your store. Mention the quality, price range, and any sustainable or ethical aspects, if applicable.
  • Services: If you provide services in addition to products, such as personal shopping or delivery options, highlight these. Explain how these services enhance the customer experience and provide added value.
  • Product sourcing: Briefly touch on where and how your products are sourced, focusing on partnerships with suppliers or unique production methods that differentiate your offerings from competitors.

Operating plan

Here, outline the day-to-day operations of your retail business. Start by highlighting how you produce your products or services, how you manage stores, and how the team handles customer interactions. 

  • Production processes: If your business involves manufacturing or assembling products, describe the process. Include information on sourcing materials, production timelines, and quality control measures.
  • Store operations: Cover store hours, staffing, inventory management, and sales processes. Mention any technology or systems used to enhance operational efficiency, like point-of-sale (POS) systems or inventory management software.
  • Customer interaction: Detail how your business manages customer interactions, from greeting customers to closing sales. Include policies on customer service, handling inquiries, and resolving complaints.
  • Facility management: Describe the physical setup of your store or production facility. Discuss location, layout, and any significant equipment or technology used.

Financial plan

Even with the best idea, a business sinks or swims based on its financial health. Investors need to see that your business is financially viable and a worthwhile investment. 

This section is a chance to show how you will manage finances to ensure sustainability and growth. Even if you’re not seeking investment, doing some number crunching will help you see if your business model is viable or needs adjustments. 

  • Startup costs: List the initial expenses required to launch your business. This includes costs for leasing or purchasing space, renovations, initial inventory, equipment, branding, and initial marketing efforts.
  • Revenue projections: Outline your expected income over the first few years of operation. Base these projections on market analysis, pricing strategy, and sales forecasts. Be realistic and consider different scenarios.
  • Funding requirements: Specify the amount needed to launch and maintain your business until it becomes profitable. Identify potential funding sources, such as loans, investments, or grants.
  • Profit and loss statement: Provide a projected profit and loss statement that includes all expected revenues and expenses. This should cover the first three years to show potential profitability and financial health.
  • Cash flow management: Discuss how you will manage cash flow to ensure operational stability. Include strategies for handling slow periods, managing debt, and reinvesting in the business.

Funding sources

If you’re seeking investment, this section describes the various options available for securing the capital needed to grow your retail business. It should clearly outline potential sources of funding and the strategies for accessing them. Depending on your funding plans, you can choose to include or exclude the ones that make sense for your goals. 

  • Equity financing: Discuss the possibility of raising money by selling your business's shares to investors. This could include friends and family, angel investors, or venture capitalists.
  • Debt financing: Detail opportunities to secure loans from financial institutions like banks or credit unions. Mention any government-backed loans designed for small businesses.
  • Grants and subsidies: Explore any grants or subsidies from government agencies or private organizations supporting retail startups, especially those promoting sustainability.
  • Crowdfunding: Consider using platforms like Kickstarter or Indiegogo to raise funds by pre-selling products or offering other incentives to backers.
  • Personal savings: Mention the role your personal savings might play in funding your business, emphasizing the importance of having skin in the game.

In the appendix you can include any additional documents supporting your plan's statements and projections. Using an appendix for documents also helps keep your store business plan clear of clutter or confusion. 

These documents provide detailed evidence and back up your business strategy .

Here are some documents you may need to include in your appendix: 

  • Resumes of key team members: Include detailed resumes of any key staff members to emphasize their qualifications and experiences relevant to running your business.
  • Product pictures and descriptions: Provide photos and detailed descriptions of your main products, highlighting unique features and benefits.
  • Legal documents: Attach copies of important legal documents such as business registration, licenses, patents, or lease agreements.
  • Financial statements: Include historical financial data, detailed financial projections, and any third-party financial audits.
  • Market research data: Add detailed findings from your market research, including data on industry trends, competitor analysis, and target market insights.
  • Letters of intent from suppliers or partners: Include letters of intent from suppliers, potential partners, or other stakeholders that demonstrate support and potential collaborations.
  • Marketing materials: Provide samples of your marketing materials, including digital marketing campaigns, brochures, or your content marketing strategy.
  • Press coverage and testimonials: If your business has already received any, include press articles and customer testimonials to bolster credibility.

📚Learn more:  The 12 Key Components of a Business Plan

Start selling in-person with Shopify POS

Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.

5 Mistakes to avoid in your retail store business plan

With multiple moving pieces, it’s easy to overlook some key elements of your retail store business plan. 

Here are five mistakes to avoid: 

1. Lack of clear objectives

Without specific, measurable, achievable, relevant, and time-bound (SMART) objectives, success or failure is difficult to gauge. Instead of setting vague or unrealistic goals, define clear benchmarks to aim for. The key is to strike a balance between aspirational and achievable goals. 

2. Underestimating the competition

Failing to fully analyze both direct and indirect competitors prevents you from understanding the reality of the market. It can be tempting to rush through your competitor analysis in order to get your product to market quickly but you need a clear picture of your competitors’ strengths and weaknesses before you launch.

3. Poor understanding of target market

A well-defined target audience will help you hone your messaging, marketing, and sales strategies to the people most likely to purchase from your business. Misunderstanding your target audience's needs and buying habits may result in ineffective marketing and sales strategies. 

Once you’ve completed research into your target customers, create some detailed buyer personas that you can reference any time you launch a new marketing campaign. 

4. Inadequate financial planning

A lack of detailed financial projections or unrealistic revenue forecasts makes it challenging to accurately plan your business’s finances. It’s also off-putting for investors and lenders. 

Always include detailed, realistic financial plans with contingency strategies for potential setbacks.

5. Rigid business model

A lack of flexibility can stifle a growing business. While it’s important to create a detailed plan for your business and know the direction you’re heading in, you need to leave some room for change. For example, as your business grows, you may find you want to expand some product lines and discontinue others. Alternatively, you may need to adapt to new trends and market demands. 

What to do before and after writing your retail business plan

Before you put pen to paper, take these steps so your retail plan is as accurate as possible.

Before writing your retail business plan

  • Conduct market research: Gather information about your industry, market trends, target customers, and competitors. This research will provide the necessary data to create a well-informed business plan.
  • Define your vision and objectives: Define what you want your business to achieve in the short and long term. This vision will guide the direction of your business plan.
  • Engage with potential customers: Start conversations to validate your business concept and understand their needs and preferences. Conduct some surveys, focus groups, or informal discussions.
  • Consult with industry experts: Seek advice from mentors, industry experts, or business advisors who can provide insights and feedback on your business concept and planning process.
  • Review successful business plans: Look at examples of successful retail business plans to understand what elements contribute to an effective plan.

After writing your retail business plan

Once you’ve completed the first edition of your retail business plan, follow these steps: 

  • Ask for feedback: Show your business plan to trusted mentors or advisors for feedback. They might be able to spot any gaps you didn’t include or provide some insights on where it could be made clearer.
  • Implement the plan: Begin executing the strategies outlined in your business plan. This includes setting up operations, launching marketing campaigns, and hiring staff.
  • Prepare for funding: If your business plan includes seeking financing, prepare the necessary documents and pitches for potential investors or lenders. Ensure your financial projections and value proposition are clearly outlined.
  • Monitor progress and metrics: Regularly track progress against the goals and objectives set in your business plan. Use key performance indicators (KPIs) to measure success and identify improvement areas.
  • Revise and update regularly: Treat your business plan as a living document. As your business grows and market conditions change, update your plan to reflect new strategies.

Business plan retail store example

Sometimes, writing your business plan is easier when you can see how all the components fit together for another business. Ahead, review an example retail store business plan to help you write your own. 

Executive summary 

Nature’s Thread is an eco-conscious clothing boutique in the Wynwood neighborhood of Miami, established to meet the increasing demand for eco-friendly and sustainable women's apparel. Since its launch in 2023, Nature’s Thread has distinguished itself by offering a carefully curated selection of green fashion that appeals to style-conscious consumers.

Nature’s Thread is a clothing retailer located in Miami’s Wynwood neighborhood. Established in 2023 as a sole proprietorship, we specialize in eco-friendly and sustainable women’s apparel.

Our store sells unique, hand-selected pieces and hosts community events that align with sustainable living. The clothing retail market in Wynwood is thriving, with a growing demand for green consumer options. Our vision is to be the go-to destination for sustainable fashion in South Florida, aiming to expand online sales by 50% over the next two years.

Nature’s Thread will use social media advertising on platforms popular with our demographic, including Instagram and Pinterest, to attract our eco-conscious audience. We'll complement online efforts with monthly in-store events that promote community and sustainability. Our sales channels include our physical location in Wynwood and our online store, providing accessibility and convenience.

To retain customers, we will introduce a loyalty program rewarding purchases and referrals, and engage customers through regular newsletters and exclusive offers.

Nature’s Thread aims to achieve a monthly sales target of $80,000 by the end of the first year. We will use direct sales through our storefront and online sales through our website. We will implement promotional offers and seasonal discounts to increase traffic during peak shopping periods. 

We plan to expand our customer base through collaborations with local eco-friendly brands and hosting community events that attract our target market. To further drive sales, we will implement an email marketing campaign focusing on special deals for subscribers.

Competitor analysis

Nature’s Thread operates in a competitive market dominated by both local and national sustainable apparel stores. While competitors like Leaf & Stitch have a broad product range, they lack strong community engagement. 

Our boutique will differentiate itself by providing exceptional in-store experiences and exclusive local products. We also see an opportunity to outperform competitors online with a superior website design and user experience, drawing more traffic and conversions. 

Our direct partnerships with local eco-friendly designers give us a unique product line that isn't available at larger retailers.

Nature’s Thread is led by a founder who oversees all strategic and operational aspects. The store manager handles day-to-day operations and reports directly to the founder. 

Our marketing director is responsible for all marketing and advertising efforts and works closely with the sales team to align promotional activities with sales tactics. 

Below them, sales associates and customer service representatives form the frontline team, ensuring exceptional customer interactions. 

Our organizational chart reflects a streamlined structure designed for agility, promoting quick responses to market changes and customer needs.

Products and services 

Nature’s Thread specializes in eco-friendly women's apparel, offering a range of clothing from everyday wear to special occasion outfits. We source our products from certified sustainable suppliers and local artisans to ensure quality and reduce environmental impact. 

We also offer personal shopping services to help customers make style decisions that align with their values. 

We train our in-store and online support teams to provide comprehensive customer service, including product advice, order tracking, and handling returns. 

Operating plan 

Nature’s Thread operates from a centrally located store in Miami's Wynwood neighborhood, open daily from 10 AM to 8 PM. 

We use an advanced POS system integrated with our inventory management software to streamline sales and stock monitoring. Production of our exclusive apparel line is local, with materials sourced from verified sustainable suppliers, ensuring a quick turnaround and high-quality products. 

Customer interactions are guided by our commitment to excellence, with staff trained to offer knowledgeable and friendly service, enhancing the shopping experience and fostering customer loyalty.

Financial plan 

We project annual revenues of $960,000 by the end of 2024, with a growth rate of 20% annually for the next three years. We aim to secure $100,000 through a small business loan and the remaining through private investments. 

We aim to secure $50,000 through a combination of personal savings and contributions from family, reducing reliance on external debt. We will apply for a $100,000 small business loan from a local bank, taking advantage of favorable startup interest rates. 

Additionally, we are exploring crowdfunding campaigns to raise $20,000 by pre-selling our exclusive eco-friendly apparel line, engaging more customers, and creating buzz around our brand. We will also investigate grants aimed at supporting green businesses.

The Appendix for Nature’s Thread will include the resumes of our founder and store manager, detailed product catalogs of our eco-friendly apparel line, our business registration, recent and projected financial statements for the first three years, comprehensive market research outcomes, letters of intent from two local designers, and samples of our upcoming social media campaigns. 

📚 Learn more:  7 Business Plan Examples to Inspire Your Own (2024)

Retail business plan template

Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.

Go from retail store business plan to shop owner 

A retail store business plan can help you consolidate the steps needed to build a successful business. Following a clear framework can also help you identify potential challenges in the market or your business. 

Whether you’re seeking investment or funding your own business, learning how to write a clear retail store business plan will help you get strategic about achieving goals. 

Sell online and in-person with Shopify

Shopify POS is the easiest way to unify ecommerce and store sales and data. Have all the tools you need to manage inventory, track performance, understand customers, and sell everywhere in one easy-to-understand back office.

Retail store business plan FAQ

What is the purpose of a retail store business plan.

A retail store business plan serves as a blueprint for your business, outlining your goals, strategies, and how you plan to achieve them.

It helps you navigate the complexities of launching and growing a retail business, from financial planning and market analysis to marketing strategies. Plus, a well-crafted business plan is essential for securing funding or loans, as it demonstrates your business's viability and potential profitability.

How do I project the financials for my retail business plan?

To project your retail business's financials, start by calculating:

  • Startup costs: Calculate initial expenses such as inventory, equipment, and leasing space.
  • Ongoing expenses: Estimate monthly costs, including rent, salaries, and utilities.
  • Revenue projections: Forecast monthly sales based on realistic targets and pricing strategies.
  • Break-even analysis: Determine when your business may start turning a profit.

Tools: Use financial software or spreadsheets for organization and regular updates

What are potential funding sources for a retail store, and how should I present them in the business plan?

Within your business plan, clearly outline which funding sources you’d like to target and how much funding you’d like to secure. There are five main ways of funding a retail store.

  • Equity financing: Consider investors such as venture capitalists or angel investors. Present the equity you're offering in exchange for their investment.
  • Debt financing: Explore loans from banks or credit unions. Include terms and how you plan to meet repayment obligations.
  • Grants and subsidies: Identify applicable grants, especially those supporting small businesses or specific industries. 
  • Crowdfunding: Use platforms like Kickstarter to raise money through pre-sales or donations. 
  • Personal savings: Mention personal funds you'll invest and highlight your commitment to the business's success.

Grow your retail business

Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.

No charge. Unsubscribe anytime.

popular posts

The most intuitive, powerful

Shopify yet

Shopify Editions Summer ’24

google trends products

Latest from Shopify

Jul 9, 2024

Jul 8, 2024

Jul 7, 2024

Jul 6, 2024

Jul 5, 2024

Jul 1, 2024

Sell anywhere with Shopify

Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.

How to Open a Toy Store

Toy store businesses can be very general, offering a wide variety of toys, or very particular, specializing in niche products. It is possible to operate this business out of a physical location, or to operate entirely online. Regardless of your unique approach to the market, starting your own toy store requires a considerable amount of start up capital to acquire your merchandise.

Learn how to start your own Toy Store and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Toy Store Image

Start a toy store by following these 10 steps:

  • Plan your Toy Store
  • Form your Toy Store into a Legal Entity
  • Register your Toy Store for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Toy Store
  • Get the Necessary Permits & Licenses for your Toy Store
  • Get Toy Store Insurance
  • Define your Toy Store Brand
  • Create your Toy Store Website
  • Set up your Business Phone System

We have put together this simple guide to starting your toy store. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Toy Store Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your toy store?

Business name generator, what are the costs involved in opening a toy store.

The exact costs of opening your toy store business will depend on location, amongst other factors. For instance, certain locations are more expensive to rent, as is more space, but it is important to open close enough to residential areas and other shopping centers in order to naturally attract your primary demographic. One toy store owner had to spend almost $5,000 on rent and utilities for the first month of business, and this included the monthly rent ($1,877), a security deposit (also $1,877), separate security deposit for utilities ($300), and her share of the operating expenses and property tax of the shopping center she opened in ($835).

The space itself needed work, and she spent nearly $8,000 to customize the space to her needs, acquire necessary fixtures, and hire a local handyman. Perhaps the biggest cost, though, is also the biggest question mark: the cost to purchase the products themselves. For instance, this same toy store owner had enough product she had accumulated over the years and began by selling that, which meant she initially spent nothing. Most people, though, must buy hundreds of toys to initially stock their shelves, and even at wholesale prices, the cost of this is significant. Because of this, some owners have taken to importing toys from places where it is cheaper, such as China, though you must be mindful of the possibility of being sold “knock-off” toys. Other owners become part of toy buying groups—which allow smaller retailers to pool together to buy toys at wholesale price and split the product—in order to buy toys in the kind of bulk that smaller stores normally cannot, which helps drive the purchasing prices lower.

What are the ongoing expenses for a toy store?

There are a variety of ongoing toy store expenses. Monthly rent is a factor (likely to be $1,500 or greater), telephone and other utilities (which also may be around $1,500), and business insurance ($600 or more). Don’t forget advertisement costs (around $1,000), and any additional decoration/new signage costs (under $1,000). Finally, you must budget for how much to pay employees, which will depend on how many employees you have and what you want their wage to be.

Who is the target market?

Some of the best clients for toy stores are the parents of younger children. Such children are at an age where they are very susceptible to advertising and marketing, and their constantly-changing tastes mean they often want new toys. Depending on the business, though, your ideal customers may change: a niche store focusing on collector’s items or retro toys will likely focus on customers in their 30’s, while a store that heavily sells games and gaming supplies (such as Magic: The Gathering) will likely focus on customers in their late teens and early 20s.

How does a toy store make money?

The most basic way that a toy store makes money is, of course, by selling toys and receiving some profit from every toy that is sold. One hurdle that small toy store owners must face is that it is completely impossible for them to compete with the mass market brick-and-mortar stores like Wal-Mart or Toys-R-Us or online juggernauts like Amazon.com and because of this, it’s important to focus on personalized service and attention for customers. Some toy store owners have taken to personally delivering toys to homes or offering free storage or layaway plans that many bigger stores are unwilling to offer.

Unlike other businesses, the amount for how much you can charge customers is relatively fixed by the manufacturer's suggested retail price (MSRP) of the products you sell. While you can sell products for more than this amount, remember that you are in constant competition with major stores both online and offline, so driving prices beyond MSRP may drive people away. You can supplement your in-store toys by possibly selling certain things on eBay, where an in-demand toys may sell for far more than its standard MSRP.

How much profit can a toy store make?

The overall profit of the toy industry has been variable in recent years. It seemed to peak in 2015 at 4.5 percent, but 2016 is looking exactly like 2012 did at 2.8 percent. With that being said, much of this is determined by the different big box stores competing with one another as well as competing with the online world, and opening a local retail store with ties to the community can help you build a steady stable of regular customers.

How can you make your business more profitable?

Some of the ways to make your business more profitable have been discussed, including holding gaming tournaments and selling online. If you sell games like Magic: The Gathering, you may also branch into selling single cards to eager customers, some of which are worth a great deal. You can also work on mastering exactly how much product to order each month so that you do not have an excess of product that doesn’t sell. Handling as much of the business yourself (from stocking and selling to cleaning) can also cut down on costs, thus increasing your profits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your toy store is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a toy store. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A toy store is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a toy store.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your toy store will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Toy Store needs and how much it will cost you by reading our guide Business Insurance for Toy Store.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a toy store

Some of the ways to market and promote toy businesses include usual methods, such as advertising through newspapers, radio, and television ads. It’s also important to have a social media presence, such as a Facebook page, where customers can see your hours, news about new toys, and information about any deals or specials. You should also have a separate web page that provides additional information and allows customers to leave reviews, which serves as its own form of advertisement when prospective customers can see how much others enjoyed shopping there. One unexpected way to market your business is to sell products via eBay and Amazon. This not only serves as a good sideline business, but helps advertise your business to customers that like to shop online.

How to keep customers coming back

Some of the ways to attract and retain customers were mentioned above, including offering home delivery and toy storage (great for parents who don’t want to worry about hiding toys for upcoming birthdays or Christmas). You should also hold regular events at your store if you have space, such as tournaments for popular games like Pokemon. This encourages customers to regularly visit, and you can make the tournament entry fee something like “buy two packs of cards,” which may encourage them to buy more while they are there. If you sell video games, you may also consider hosting video game tournaments. These are both methods of encouraging regular customers to show up every week while they publicly demonstrate the fun of something you sell. Traditional promotions also work, such as offering special promotions tied to other events (like discounts and specials on Marvel or Star Wars toys on the eve of their next movie) is good.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

First and foremost, this job is for those who love toys. Someone who already collects and sometimes re-sells toys will have an edge over someone completely unfamiliar with this market. Similarly, the ability to research the toy market and network with others that do so allows you to get the inside track on what will be the latest upcoming toys. Having ties to the community can also help you advertise your business, especially if you plan on having any special events in order to help your business stand out from larger retailers. Finally, this is a job for the consummate “people person,” as it involves both understanding what children want and what their parents want and figuring out how to accommodate both demographics.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a toy store?

The day starts early for toy store owners. While most such businesses operate during normal business hours, you must show up early to ensure that the store looks clean, organized, and otherwise presentable. Much of each day is spent balancing accounts and managing your money, including being ready for boom seasons such as Christmas. Ideally, much of your time will be spent helping your customers find the perfect toy they are looking for (and sometimes the perfect toy they didn’t know they needed). Along with busy days, you will likely be patrolling the aisles and cleaning them throughout the day, as kids often take things down and don’t put them back up. Finally, most days will be spent ordering stock for your store and keeping abreast of industry trends so that you know what to order (and how much).

What are some skills and experiences that will help you build a successful toy store?

There are a variety of skills that may help you open a toy store business. As mentioned above, having personal experience as a toy collector and enthusiast can help you gain a competitive edge in figuring out what to order and how to market and sell it. Having previous experience working in a toy store, especially in a management capacity, will help you understand the daily activities of the business quite well. A professional degree in something like Business or even Hospitality Management can help you master required skills such as accounting and customer service.

What is the growth potential for a toy store?

The growth potential for a toy store business is respectable. Research published in 2016 found that domestic toy sales had increased by seven percent since 2014. The same report found that the overall toy industry has become a $25 billion dollar industry in America, making it a healthy market to enter into (albeit one that may become more competitive over time).

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

At the end of the day, a toy store is like any other retail business. You should develop an idea early on for how many employees you need to cover your hours. Thus, building the team is usually tied to either expanding your hours or services. Examples of this include staying open later for Christmas (and hiring more people for the Christmas rush) or hiring dedicated employees to do things like toy delivery or other “extra” services meant to retain customer loyalty.

Read our toy store hiring guide to learn about the different roles a toy store typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Useful Links

Truic resources.

  • TRUiC's Toy Store Hiring Guide

Industry Opportunities

  • American Specialty Toy Retailing Association
  • Toy and Hobby Store Franchise Opportunities
  • Learn about more Family Fun Business Ideas!

Real World Examples

  • Toys”R”Us, America’s largest toy retailer
  • Small Toys, a Michigan-based niche toy store

Further Reading

  • Things I Learned Running a Toy Store

Have a Question? Leave a Comment!

Business Plan Templates

10 Essential Steps to Launching Your Own Lucrative Toy Store Business

Related blogs.

  • The Joyful Truth: The Hidden Profit Potential of Toy Stores
  • From Playtime to Profit: How to Start Your Own Toy Store Business
  • Boost Your Toy Store's Success with These 7 Critical KPI Metrics

Are you passionate about toys? Interested in starting your own business? The toy industry has seen a steady growth trend in recent years, with an expected market value of $120 billion by 2023, according to Statista. Starting a toy store can be a lucrative business venture, but it requires careful planning and execution. That's why we've created this comprehensive 10-step guide to help you start your very own toy store business.

From crafting a business plan to securing funding, and finding the perfect physical space to promoting your brand, we've got you covered. Read on to learn more about each step in detail and set yourself up for success.

Keep in mind that this is an extensive checklist, and it's essential to take your time with each step in the process to ensure success. So, let's get started!

  • Determine the business model: Before you start, it's crucial to decide what type of toy store you want to open. Whether you're interested in a boutique toy store specializing in unique and niche toys or a full-service store with a wide selection of toys, games, and puzzles, you must choose your niche.
  • Develop a business plan: A business plan is your blueprint for success; it should outline your business strategy, marketing plan, potential challenges, and solutions, among other things. It's an excellent tool to secure funding and attract potential investors.
  • Establish a customer base: Who will you sell your toys to? It's essential to identify your target market and demographics to build a loyal customer base.
  • Secure funding: You may need financial support to start and maintain your business. Be sure to research and explore your options, such as loans, grants, or investors.
  • Create a financial model: A financial model is a projection of your expenses, revenue, and profits. It's essential to know your costs to price your products correctly and ensure profitability.
  • Research necessary permits and licenses: Depending on your location, you may need to obtain permits and licenses to operate legally. Make sure to research your state and local laws and regulations.
  • Discuss wholesale pricing and discounts: Establish a relationship with your suppliers and negotiate wholesale prices and discounts. This can help you reduce costs and increase profit margins.
  • Locate and secure a physical space: A storefront location is essential to attract customers. Find a visible and accessible location that fit your budget and aesthetic.
  • Invest in Point of Sale tools: Point of Sale (POS) tools are essential to manage inventory, track sales, and analyze customer data. It's critical to invest in a reliable and user-friendly system.
  • Advertise and promote the business: Once your store is up and running, it's time to market your brand through various channels, such as social media, print ads, and email marketing. Don't forget to create a compelling and consistent branding message to attract and retain customers.

There you have it: a comprehensive 10-step checklist to start your toy store business. Remember to take your time and execute each step diligently. Opening a toy store can be an exciting and rewarding experience, so embrace the journey, and let your creativity and passion shine through.

1. Determine The Business Model

Starting a toy store business requires careful planning and decision-making. One of the first steps is to determine the business model that will work for the store. Here are some key factors to consider:

  • Product Offering: Determine the types of toys you want to sell and how you will source them. Will you specialize in educational toys, action figures, board games, or a combination of these and other categories?
  • Store Location: Choose a location that is easy to access, has high foot traffic, and is convenient for your target customers. Consider the visibility of the store from the outside to attract attention.
  • Store Design: Plan the layout of the store to showcase different products, organize the space efficiently, and create an inviting atmosphere.
  • Pricing Strategy: Determine your pricing strategy and how it will compare to competitors. Consider offering discounts for bulk purchases or frequent shoppers to encourage customer loyalty.
  • Marketing Plan: Develop a comprehensive marketing plan that includes traditional and digital efforts to promote the store, the products, and any sales or promotions.

Tips & Tricks:

  • Research the market to identify gaps in the toy offerings and determine what products are in high demand.
  • Choose a location near complementary businesses that will attract potential customers, such as schools, parks, or family-friendly retailers.
  • Work with toy manufacturers to obtain exclusive products and create a unique selling proposition for the store.

By carefully considering these factors, you can create a business model that sets your toy store apart from competitors and attracts loyal customers.

Toy Store Business Plan DOWNLOAD

2. Develop A Business Plan

A solid business plan is essential for every toy store business. It serves as a roadmap for success, outlining your goals, strategies, and financial projections.

Chapter 1: Executive Summary

The executive summary should summarize the key points of your business plan, including your business model, target market, products, and financial projections. It should be brief yet informative, captivating the reader's attention and giving them a clear idea of your vision for the toy store.

Chapter 2: Market Analysis

The market analysis section should include research on your target market, competition, and trends in the toy industry. Focus on understanding your target audience's needs, preferences, and buying behaviors. This will help you position your toy store competitively and identify opportunities for growth.

Chapter 3: Products and Services

In this chapter, outline the products and services your toy store will offer. Describe each product, its target audience, and its pricing strategy. Focus on products that are in high demand, unique, and of high quality.

Chapter 4: Marketing and Sales Strategies

Here, outline your marketing and sales strategies. Consider traditional advertising methods such as print and radio adverts, online marketing via social media and Google AdWords, and search engine optimization (SEO) to increase your store's visibility online. Use these strategies to increase your customer base and achieve steady sales growth.

Chapter 5: Financial Projections

Financial projections are critical to your business plan. Here, project your revenue and cash flow for the next three to five years. You should also include an analysis of your operating expenses, such as rent, salaries, and inventory. Be conservative with your figures, and prepare for unexpected expenses.

Chapter 6: Management and Team

In this chapter, outline your management and team structure. Describe the roles and responsibilities of each team member, including their qualifications and experience. This chapter also includes a review of your governance structure, such as your board of directors, advisors, and associates.

  • Tip 1: Keep it concise. Your business plan should be no more than 20-25 pages.
  • Tip 2: Have a backup plan. Always prepare a plan B if your primary strategy fails.
  • Tip 3: Revise and update your business plan regularly to ensure it reflects current market trends and your business's performance.

By following these chapters, you can create a comprehensive business plan that outlines your toy store's path to success. Remember, a solid business plan is a critical component of any successful business, providing a clear vision and roadmap to realizing your goals.

3. Establish A Customer Base

One of the most important steps to opening a toy store is establishing a customer base. Without a loyal customer base, your business will struggle to survive. Here are some tips to help you establish your customer base:

  • Identify your target audience: Decide who your ideal customer is. This can help you tailor your marketing efforts and stock your store with the right products.
  • Create a marketing plan: Develop a marketing plan that will help you reach your target audience. This could include social media ads, email marketing, flyers, and more.
  • Hold events: Host events that will attract families to your store. This could include toy demonstrations, birthday parties, or other fun activities.
  • Create a loyalty program: Reward regular customers by offering a loyalty program. This could include discounts, free gifts, or other perks.
  • Engage with your customers: Make an effort to connect with your customers and build a relationship with them. This could include responding to their feedback, offering personalized recommendations, or just making small talk.

Tip & Tricks

  • Partner with local schools and offer a discount to students and teachers.
  • Engage with your customers on social media by responding to comments and sharing user-generated content.
  • Consider offering a referral program to encourage existing customers to refer their friends and family.

By following these tips, you can establish a loyal customer base that will keep your toy store thriving for years to come.

4. Secure Funding

One of the crucial steps in opening a toy store business is securing funding to get started. Without sufficient capital, it will be challenging to cover the initial costs such as renting a storefront, purchasing inventory, utilities and marketing the business. The following chapters will provide useful insights on how to secure funding for your toy store business.

  • 1. Create a Detailed Business Plan: A well-written business plan is critical when applying for funding. It outlines the company's vision, mission, marketing strategy, SWOT analysis and financial projections. By creating a comprehensive business plan, you'll demonstrate to potential investors that you have a clear roadmap for growing the business.
  • 2. Take Advantage of Government Grants: Government grants can provide the funding for starting a business and help with business continuity. Check out grants.gov, a database of grants and resources that includes Small Business Innovation Research, Small Business Technology Transfer and Rural Business Development grants. Applying for government grants can be a lengthy process, but it's an option worth considering if you meet the eligibility requirements.
  • 3. Seek Financing Options: You can apply for financing options like loans or lines of credit from banks or alternative lenders. You can also find venture capitalists, angel investors or crowdfunding platforms that might be interested in investing in your toy store business. You'll need to have a solid business plan, good credit score and a convincing pitch deck to present to potential investors or lenders.
  • Prepare a list of all the startup costs you anticipate. This will help you figure out how much money you'll need to raise to get started.
  • Before approaching investors or lenders, practice your pitch and fine-tune it until you're confident about it. Be prepared for questions about your business plan, revenue model and strategies for mitigating risk.
  • If possible, look for funding options that require less collateral or provide more flexible repayment terms to minimize the financial risks and improve your chances of success.

In conclusion, securing funding can be a challenging and time-consuming process, but it's a crucial step in launching a toy store business. Careful planning, exploring different funding options and showcasing a solid business plan are essential to attract investors or lenders. By following these steps, you can increase your chances of securing the funding you need to get your toy store business up and running.

5. Create A Financial Model

Creating a financial model is an essential part of starting a toy store business. It is a roadmap of your projected revenue and expenses for the next three to five years. A well-designed financial model will give you insight into your financial performance and help you make informed decisions. Here are some steps you can follow to create an effective financial model:

  • Define your revenue streams: In this step, you need to identify all the sources of revenue for your toy store. It could be from selling toys, renting party equipment, hosting events, or other related services.
  • Estimate your revenue: Based on your revenue streams, estimate the sales volume and average price per sale. Use market research and competitive analysis to get a better understanding of the demand and pricing in your local market.
  • Project your expenses: List down all the expenses you will incur to run your toy store business. It could include rent, utilities, employee salaries, inventory, marketing, and others.
  • Create a cash flow statement: A cash flow statement will show you the inflows and outflows of cash in your business. This will help you identify any cash flow issues and plan accordingly.
  • Review and adjust: Once you have created your financial model, review it regularly and make adjustments as needed. This will help you stay on track and achieve your financial goals.

Financial Model Tips & Trics:

  • Be realistic while estimating your revenue and expenses.
  • Use conservative assumptions to avoid overestimating your revenue and underestimating your expenses.
  • Make sure your financial model aligns with your business plan and long-term goals.

By creating a financial model, you will have a better understanding of your toy store's financial performance and be able to make informed decisions. It will also help you secure funding from investors and lenders if needed. Remember to review and adjust your financial model regularly to stay on track and achieve your financial goals.

6. Research Necessary Permits & Licenses

Before starting your toy store business, it's crucial to research and obtain all the necessary permits and licenses required by your state and local government. Failure to comply with legal requirements can lead to legal complications and fines that can derail your business. Here are some of the essential permits and licenses that you must acquire:

  • Business License : This is required by most states and localities to operate a business. The license is usually issued by the state where your business is located. You may need to register with the Secretary of State's office to obtain the license.
  • Sales Tax Permit : If you plan to sell products, you may require a sales tax permit to collect sales tax from customers. The requirements for obtaining a sales tax permit vary by state.
  • Zoning Permit : Before opening a store, check local zoning laws to ensure that commercial activity is permitted in your chosen location and obtain a zoning permit. In some cities, you may also require a conditional-use permit or special permit.
  • Trademark Registration : If you intend to use a unique name or logo for your business, you may need to file for a trademark registration with the US Patent and Trademark Office.
  • Fire and Safety Permit : To ensure that your store complies with fire and safety regulations, you will need to obtain a fire and safety permit from your local government.
  • Building Permit : If you plan to renovate or build a new structure, you may need to obtain a building permit from your local government.

Tips & Tricks

  • Research the permits and licenses needed early on and allow yourself enough time to obtain them.
  • Consult with a lawyer or business advisor if you're unsure which permits and licenses your business needs.
  • Check the expiration dates of your permits and licenses and renew them as required.

Note that the permits and licenses listed above are not exhaustive and may vary depending on the state and locality in which you operate. Before starting your toy store business, make sure to contact the appropriate authorities to verify which permits and licenses you need.

Acquiring the necessary permits and licenses can be a time-consuming and rigorous process, but it is vital to the success of your business. Compliance with legal requirements will not only prevent legal liabilities but also build your store's reputation as a responsible and trustworthy business.

7. Discuss Wholesale Pricing & Discounts

When starting a toy store business, you need to consider different aspects, including wholesale pricing and discounts. Wholesale pricing is the cost of the product when you purchase it in bulk, while discounts are a reduction in price that you offer to customers based on their demographics, purchase history, and more. Wholesale pricing and discounts determine your profit margin, which is key to the success of your business. In this chapter, we will discuss how to set wholesale prices, offer discounts, and maximize your profit margin.

Setting Wholesale Prices

The first step in determining your wholesale price is calculating the cost of the product. This includes the purchase price, shipping fees, customs fees, and any additional costs associated with the product. Once you have your total cost, you can then add your desired profit margin to determine your wholesale price. The profit margin can vary depending on the product, so it is important to do market research beforehand to see the average markup for the product category.

Offering Discounts

Discounts are an important way to attract and retain customers. One popular discount strategy is offering a percentage off the total purchase price or a specific product. Another strategy is offering a loyalty program where customers accumulate points that can be redeemed for discounts or free products. When offering discounts, it is important to set clear terms and conditions to prevent abuse and ensure profitability. You can also consider offering seasonal or holiday discounts to boost sales during slower periods.

Maximizing Your Profit Margin

To maximize your profit margin, you need to find a balance between wholesale pricing and discounts. You want to offer competitive prices to attract customers, but you also need to make a profit. One way to do this is by negotiating lower wholesale prices with suppliers or switching to a supplier with lower costs. You can also analyze your sales data to determine which products have the highest profit margin and prioritize those in your marketing and discount strategies.

Tips & Tricks: Maximizing Your Profit Margin

  • Research your competition to determine the average markup for the product category
  • Use sales data to identify and prioritize products with the highest profit margins
  • Consider switching suppliers or negotiating for lower wholesale prices

In conclusion, wholesale pricing and discounts are essential components of a successful toy store business. By setting competitive wholesale prices, offering attractive discounts, and maximizing your profit margin, you can attract and retain customers while maintaining a profitable business. Keep in mind that these strategies require ongoing analysis and adjustment to ensure long-term success.

8. Locate & Secure A Physical Space

Locating and securing a physical space for your toy store business is crucial. You want to find a location that is easily accessible to your target customers, has high foot traffic, and is visible to potential customers passing by. Here are the steps to take:

  • Research potential locations: Look for areas with high foot traffic, demographics that match your target customers, and a low competition of toy stores in the area.
  • Contact real estate agents: They can help you find the perfect space for your toy store business.
  • Visit the locations: Make sure the potential space is suitable for your needs. Check the size, layout, and accessibility.
  • Negotiate the lease: Negotiate the best lease terms with the landlord or property owner that are within your budget and favorable to your business.
  • Sign the lease: Once both parties agree on the terms, sign the lease to secure your physical space.

1. Consider co-sharing a location:

  • Sharing a physical space with a complementary business can increase foot traffic to your toy store.
  • It can also help reduce the costs of rent and utilities.

2. Prioritize accessibility:

  • Make sure the location is easily accessible through different modes of transport, such as walking, public transport, or car.
  • Have a visible storefront from the street level and invest in proper signage to attract potential customers.

3. Don't overspend on the lease:

  • Make sure the monthly rent, security deposits, insurance, and other expenses fit within your budget.
  • Consider negotiating a shorter lease term to test the waters before committing to a long-term lease.

Securing a physical space for your toy store business can be daunting, but if done correctly, it can be a solid foundation for your business to thrive. Taking the time to research and find the perfect location that is accessible to your target customers, has high foot traffic, and is visible to potential customers passing by, can lead to a successful toy store business venture.

9. Invest In Point Of Sale Tools

Investing in point of sale (POS) tools is critical for any business, including a toy store. These tools make it easier for you to keep track of inventory, manage sales, and offer discounts and promotions to your customers. Here are some essential POS tools that you should consider for your toy store:

  • Barcode Scanners: Barcode scanners are essential for tracking inventory and sales. They make it easier and faster to input information, and you can easily scan barcodes to check for price and availability.
  • Receipt Printers: Receipt printers are used to print out receipts for customers after they make a purchase. They are also used for printing out reports and tracking inventory.
  • Cash Registers: Cash registers are essential for handling cash transactions. They help you keep track of each transaction and ensure that you have enough cash on hand to make change.
  • Card Readers: Card readers are used to process credit and debit card transactions. They are essential for any business that accepts card payments, and they make it easier for customers to pay for their purchases.

Investing in high-quality POS tools will save you time and money in the long run. By using these tools, you can automate many of your day-to-day tasks and focus on growing your business.

  • Consider investing in cloud-based POS tools, which can be accessed from anywhere and offer real-time tracking of sales and inventory.
  • Train your employees on how to use the POS tools effectively. This will reduce errors and ensure that your transactions are processed quickly and accurately.
  • Regularly update your POS tools to ensure that you are using the latest technology and features.

10. Advertise & Promote The Business

After setting up your toy store, it's time to market and advertise it to attract customers. No matter how great your products and services may be, you won't be able to make many sales without proper promotion. Here are some essential steps to advertise and promote your toy store business:

  • Create a website: In today's digital world, having a website is a crucial part of promoting your business. Hire a web developer to create a professional website that represents your toy store well. Ensure it has all the necessary information, such as store location, working hours, contact details, and product offerings.
  • Online advertising: Leverage social media platforms like Facebook, Instagram, and Twitter to reach potential customers at virtually no cost. Post high-quality images and videos of your products regularly on these social media platforms. Consider running online ads if you have some budget.
  • Local advertising: Target the local community by advertising in local newspapers, magazines, and radio stations. Sponsor local community events to generate goodwill for your toy store. Distribute flyers, brochures, and coupons in high traffic locations such as malls, schools, and parks.
  • Partnerships and Collaborations: Collaborate with other local businesses to promote each other's products and services. You can partner with schools, toy manufacturers, and other non-competitive businesses to generate more sales and increase brand awareness.
  • Customer reviews: Encourage your customers to leave reviews on your website, social media pages, and review sites like Yelp. Positive reviews can attract new customers and boost your credibility.
  • Offer referral discounts to loyal customers to encourage word-of-mouth marketing.
  • Organize in-store events like toy launching parties, storytelling, and puppet shows to drive traffic and generate buzz around your store.
  • Use professional photography and videography to showcase your products and services online.

By following these advertising and promotion techniques, you can significantly improve your toy store's visibility, attract more customers, and achieve better sales growth. Remember to monitor your advertising ROI and adjust your marketing strategies based on the results. Continuously track and analyze customer behavior to optimize your marketing and grow your toy store business to new heights.

Starting a toy store business can be a challenge, but with the right planning and execution, it can be a lucrative and exciting venture. As the toy industry continues to grow, with an expected market value of $120 billion by 2023, according to Statista, there is no better time to enter the market.

This 10-step checklist covers everything from determining your business model and securing funding to finding the perfect location, investing in POS tools, and marketing your brand. Remember to take your time and execute each step diligently, as it can make all the difference in the success of your business.

With hard work, creativity, and a passion for toys, you can turn your dream of opening a toy store into a reality. So, take the first step and start planning today!

Business Plan Templates

5-Year Excel

MAC & PC Compatible

Immediate Download

Related Articles

The surprising truth about profitability in the appliance store industry: a deep dive into the numbers, why investing in an alcohol treatment center is more profitable than you think, counting the profits: a closer look at the profitability of accounting agencies, the art of boosting profits in your a la carte restaurant: a comprehensive guide, airbnb: unpacking the profitability of one of the world's most successful companies., the untold story of how car washes are making a fortune: discover the profit potential today, pedaling to profit: unveiling the lucrative world of bicycle couriers, thirsty for success discover the untapped profit potential of running a beer bar, the beauty within profits: discovering the lucrative world of beauty salons, unlocking the profit potential: how to make your beach hotel more profitable, leave a comment.

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

How to start a toy store business

Table of Contents

Find out how to start a toy store business with everything you need

Market research, target audience, marketing channels.

Playtime is critical to children’s development, and toys can encourage imagination and problem-solving. To help provide future generations with ways to learn and be creative , why not open a toy store.

The value of the UK toy and games market will increase to £7.9 billion by 2026 . It’s a growing industry, which means there’s plenty of potential for you to set up a successful business. 

This guide discusses how to start a toy store business, including:

Before you set off on start your toy store business, you need to set yourself a strategy . That can help you make crucial decisions about your operation.

The first thing you need to do as a business is register its details through the UK government portal . But the process will depend on the type of legal structure you choose.

If you operate as a sole trader , you don’t have many responsibilities to share your accounts with the government beyond taxes.

Although, you are the same legal entity as your business. That means that you could be personally liable for any debts it has, meaning you could lose your assets (like your car or house) if you don’t have the money to pay them off.

To make your business a separate legal entity, set up a private limited company . You’d only be liable to lose the money you put into the business if it fails to pay its dues or goes bankrupt.

But as a limited company, you’ll report more information about your business to the government through a slightly more complicated process.

There’s a lot of competition in retail. Online stores, like Amazon , offer a wide range with quick delivery. So to draw people to your store, focus on something that online marketplaces can’t provide .

That could be the experience you offer to children and their parents who come into the store. If you leave a positive impression, they’re more likely to come back.

To focus on a specific niche, try to find a USP (unique selling point) that only you offer. That main draw could be that you only stock environmentally friendly toys and you have them available to try in store.

Opening your toy store isn’t cheap, so you might consider the option of seeking outside funding to help you start.

You can ask for a small business loan from a bank and agree to pay it back over time with interest. The terms can depend on your past credit history, and you’ll need to provide a business plan.

To put together a business plan , explain the reasons you’ll succeed and what you will do with the money. Include financial projections like a sales forecast to strengthen your plan.

A sales forecast is the amount you expect customers to spend multiplied by how many you estimate to attract . A forecast can give you a figure for a month, quarter or year.

Instead of a loan, you could also seek funding from angel investors . These are wealthy individuals who invest in small businesses in exchange for a percentage of ownership.

You also need a business plan to pitch to investors, and they can also offer more than just money. Angels often invest in industries they have experience in so could share advice and contacts with you.

With your plans in place, move onto the following building blocks of how to start a toy store business. Get everything you need in place so that you’re ready to open the doors.

You can’t have a toy store without toys, so a relationship with your suppliers should be an early consideration . They need to be companies that you can rely on to meet the demands of your operation.

To find suitable suppliers, have a process to vet each one before you begin working with them. 

Vetting can include checking their:

  • Capabilities — can they fulfil your orders or handle an increase if your sales grow?
  • Ethics — how do they treat their workers and what’s their environmental impact?
  • Customers — what experiences do their current clients have working with the company?
  • Finances — are they a business likely to face bankruptcy and leave you without supply?

You need to be able to receive stock and put it on your shelves, so the location of your shop needs to be accessible for deliveries . Perhaps you should look for a space that lorries can access.

In addition to your deliveries, customers should also influence where your store will be. A high street could be the perfect place to welcome new shoppers . Surrounded by other businesses, you can benefit from impulse purchasers.

It may depend on the size of toys that you sell though . For example, a town centre is ideal for small products but not larger ones. Things like outdoor slides will require customers to be able to park outside, since it would be difficult to carry far.

Before you can welcome customers, you need to protect yourself . There are a few types of insurance that you could use to cover you in different scenarios.

Some relevant covers include:

  • Public liability insurance — will pay legal fees or compensation if a public member is injured or has property damaged on your premises.
  • Product liability insurance — helps pay legal fees and compensation for injuries or damage caused by a product you sell.
  • Business contents insurance — can payout if your stock is lost, damaged or stolen.

Getting the word out is crucial when it comes to how to start a toy store business. With the right advertising for your audience, you can connect with your customers and get them through the door .

If you operate in a crowded industry, a strong brand is the best way to help you stand out . But it can also play a significant role in whether or not people would be likely to return to you.

Branding is the public-facing identity of your business , and it helps people build a relationship with your company. Great brands are memorable, and they can encourage loyalty among their customers.

Your brand can include:

  • Name — what’s your business called? (e.g. Play Factory).
  • Logo — what icon represents what you do? (e.g. a teddy bear).
  • Colours — what three or four colours should people associate with your business?
  • Tone of voice — how do you speak to your customers? (e.g. friendly and conversational)

You can even decide to give your brand its own story . It would be a unique narrative that centres on you (the founder), the experience you offer, or the business aims.

A brand story could help customers understand your values and how they can relate to them, which gives you a more personal appeal than a corporation like Amazon. 

For example, you want to give all children the right to playtime, so you donate one toy to a poverty charity for every two sold.

To get your brand out there, find out as much as you can about your potential customers and competing businesses . To do that, conduct market research .

Your research could be direct, like interviewing or surveying the public . Ask people about themselves and see if they’re likely to buy toys for their children.

You can also question what they look for in a shopping experience , their lifestyles, and which social media platforms they use.

The competitors you have can also be an excellent source for your research. Check their websites and social media to see how they market their businesses. 

Even visiting other toy stores, you can compare the experience to look for the areas that work well and the kinds of people that visit .

With all of the information you find in your research, you might find similarities between your potential customers . That can help you put together ideas of your target audience , which are the people your marketing needs to reach.

Common characteristics within your audience could be helpful to decide which marketing to use. You can use that information to put together customer profiles (sometimes called customer avatars).

A customer profile summarises a hypothetical person , which you can use to help you think about your ideal audience.

Customer profiles can include:

  • Occupations

Knowing who your customers are helps you decide the marketing channels for your business. It’s essential to tailor your strategy around your audience to ensure your message gets to people likely to visit the store.

Social media platforms offer great ways to promote your business. But it’s essential to target families or parents rather than children . There are minimum ages for social media, so kids shouldn’t be on them unsupervised.

  • Facebook — create video, images or written content and use the local groups to find customers in your area.
  • Instagram — primarily visual, so images and video, where you can show off the experience that you offer in your store.
  • TikTok — create videos and show off your short business clips. Users swipe through lots of content, so grab attention quickly.

When you open up and invite customers, you also need to consider how you manage your toy store going forward. Many new business owners struggle with the financial side, but there is a way to make the process easier.

Countingup is a business account with built-in accounting software . It lets you access everything you need through your phone. Different features within the app could help you with specific areas of financial management.

There are costs throughout the life of your business , from setting up to marketing and day-to-day running. For example, you could have insurance, social media paid ads and utility bills.

As you get going and start to grow your toy store, you’ll likely have additional costs like increased supplies. Keep on top of your spending so it doesn’t start to affect your profits .

Countingup has an expense categorisation feature that can automatically sort and label your costs in your accounts . You can always see where your money goes and avoid surprises in your finances.

The operation of your business relies on you to have the funds available to keep the lights on and order stock. Mismanagement of your cash flow can lead to a  temporary closure because you don’t have the money to pay essentials.

Your cash flow is how you monitor the money going in and make sure it’s more than what’s going out. Any time your business is interrupted can mean that you miss out on potential sales.

Countingup has a cash flow insights feature to avoid issues impacting your business. You’ll be notified about the situations of your accounts through the app to keep you aware of your money.

Another potentially tricky task could be to calculate your income tax Self Assessments . It often means you look back over your year and work out how much you need to pay to HMRC, which can be time-consuming.

Countingup has a tax estimates feature, to tell you how much you should set aside each month . When it comes to the end of the year, you’re one step ahead with the money ready to go.

The Countingup business account with accounting software, could be the perfect tool to help you set up and continue to manage your toy store .

Get started for free.


  • Counting Up on Facebook
  • Counting Up on Twitter
  • Counting Up on LinkedIn

Related Resources

Bookkeeping and accounting tips for hairdressers.

As a self-employed hairdresser or salon owner, bookkeeping and accounting can be hard

What expenses can you claim as a childminder?

Being a childminder can be a great way to earn extra income or

How to get more clients as a freelance makeup artist

Whether you’re a professional makeup artist, a bridal makeup artist or a student

How to start a supported living business

Starting a supported living business is a challenging, but incredibly rewarding, way to

How To Start A Vending Machine Business In The UK

Starting a business is a great way to become your own boss and

How to start a dog daycare business

If you think dogs are a treat to be around, you’re not alone.

How to start a babysitting business

If you love spending time with children and offer to babysit for family,

How to start a cat sitting business

Did you know that 24% of the UK population own a cat? That’s

Money laundering regulations for estate agents

In December 2020, the government issued the National risk assessment of money laundering

How to sell jewellery designs to companies 

Do you enjoy creating unique jewellery designs? If so, you might want to

How to become a self-employed labourer

Do you enjoy working with your hands and like the idea of being

How to start a home-based recording studio

With the advancement of technology, recording music at a professional level from home

How to Start a Profitable Toy Store Business [11 Steps]

Business steps:, 1. perform market analysis..

Performing a thorough market analysis is a critical step in starting a toy store business. It helps to understand the current market conditions, identify target customers, and analyze competitors. Follow these key points:

Are Toy Store businesses profitable?

2. draft a toy store business plan..

Creating a business plan is crucial for outlining your vision, setting goals, and detailing the steps to success for your toy store. A well-structured plan serves as a roadmap for your business journey, so it's important to invest time and thought into crafting it. Consider these key elements when drafting your plan:

How does a Toy Store business make money?

3. develop a toy store brand., how to come up with a name for your toy store business.

When coming up with a name for your toy store business, you'll want to consider something that is memorable and fun. Brainstorm different words that inspire you and create a list of potential names. Ask your family and friends for feedback and narrow down your list to the best choice. Finally, make sure to check the availability of the name as a web domain and social media handle.

4. Formalize your business registration.

Resources to help get you started:.

Access invaluable resources designed for toy store entrepreneurs eager to explore market trends, improve operations, and strategize for business expansion:

5. Acquire necessary licenses and permits for toy store.

Starting a toy store is an exciting venture, but it's important to ensure that all legal requirements are met before opening your doors. Acquiring the necessary licenses and permits is a critical step to operate legally and avoid any potential fines or legal issues. Here's a checklist to help you navigate this process:

6. Open a business bank account and secure funding as needed.

Having a dedicated business bank account for your toy store is essential for keeping your company's finances organized and ensuring that your personal and business expenses are clearly separated. Securing funding can also be a crucial step if your initial capital isn't enough to cover startup costs. Here are some guidelines to help you with these crucial steps:

7. Set pricing for toy store services.

Setting the right pricing strategy for your toy store services is crucial for attracting customers and ensuring profitability. Consider the value you offer, your target market's spending capacity, and the costs involved in providing your services. Follow these guidelines to establish a competitive and fair pricing structure:

What does it cost to start a Toy Store business?

8. acquire toy store equipment and supplies., list of software, tools and supplies needed to start a toy store business:, 9. obtain business insurance for toy store, if required., 10. begin marketing your toy store services., 11. expand your toy store business..

Once your toy store has established a foothold in the market, it's time to consider expansion to amplify your reach and profitability. Whether it's through diversifying product lines, opening new locations, or enhancing online presence, growth should be strategic and customer-focused. Here are some key steps to consider when expanding your toy store business:

  • Best Products

How To Start Online Toy Library With Small Capital Investment

  • January 28, 2023
  • by Next What Business Research Team

Do you want to start a profitable online toy library business? Are you looking for a toy renting business plan? Here in this article, we provide a detailed online toy library business plan sample for new entrepreneurs.

Toys are the most popular item for kids. Children enjoy playing with toys. In addition, they learn several things in their childhood days with the help of different activities and educational toys.

However, a single piece of the toy is not sufficient to engage a child for a long period of time. In fact, children want to have a new toy on almost every alternate day. And definitely, they want more lucrative and adventurous toys day by day. However, it is almost impossible to buy a new toy every day for the maximum number of parents. And here a toy library works for those parents effectively.

Let us first discuss what a toy library actually is. A toy library is as same as a book library. This type of library provides toys in exchange for money for a limited period of time. Though you can start the business both offline and online, we recommend the online option. Because an online toys library eliminates the cost of having a retail location.

Who Can Start an Online Toy Library Business?

First of all, we must say this business is not perfect for rural areas. Any individual living in a metro city or suburban can initiate this business. Even you can start the operation from your home. In addition, this business is perfect for housewives or any women entrepreneurs. But remember, this is not a part-time business opportunity. You must dedicate your full time to this business. Moreover, with a small capital investment, you can get the taste of a self-rewarding entrepreneurship journey.

Cost & Investments to Start Online Toy Library Business

Broadly, two different types of investment are required in starting a toy rental service business.

One is a fixed capital investment. And it includes startup registration costs, procuring toys, and eCommerce store setup.

The other is working capital investment. This includes utility bills, manpower, transportation, etc. In online operation, you will need to pay the charges for the domain, hosting, and transaction fees.

According to your business model, you will need to arrange finance. However, it is advisable to start the business with your own capital. As your business grows, you can take finance for scaling up the business.

Online Toy Library Business Plan

1. craft the business model.

This is the first step in starting an online toy-renting business. And definitely, you may come up with several creative ideas for providing the service. However, here we put a series of different aspects to consider.

First of all, identify your territory. Because you will need to mention the Pin Codes where you can give the service.

Secondly, determine the age of your target audience. Generally, you can provide the toys to 1-year kids to 13 years children. However, according to your budget, you can target a specific age group.

Generally, an online toy library keeps both selling and renting options. And here also you need to determine what you will opt for.

Finally, you will need to determine the delivery and pickup options. It is better to talk with an established courier company in your city in starting. Later, you can go with your own delivery setup.

2. Determine The Products

Generally, you can sell numerous items from an online toy library. The list includes games, activity toys, educational toys, outdoor games, books, CDs, DVDs, etc. However, according to your investment capacity, you will need to determine the products you want to rent and sell from the store.

In addition, select some popular brands. You can find a lot of renowned brands in the toy industry. Talk to the distributors to get the toys for your business. In addition, also keep non-branded products. However, again it all depends on your business plan.

3. Business Compliance

It is the most important aspect. You must register your business first. If you starting your own without any partner, then you can go for sole proprietorship registration. Otherwise, you have to register the business according to the investment participation and legal responsibilities of each member.

In addition, talk to a local tax consultant about the upcoming tax liabilities. It hugely depends on the location where you are starting the business. Generally, every sale invoice attracts GST , and renting invoice attracts service tax.

4. Build The eCommerce Store

This is the most important aspect of the operational part. Because you will manage the entire operation from your online store. And it involves several different aspects. These are getting a domain name, choosing the right eCommerce platform, payment integration, etc.

First of all, you will need to decide on a relatable domain name for your business. For instant reference, you can search google for getting the existing name of online toy-renting companies.

The next step is choosing the right eCommerce platform for your business. And choosing an eCommerce platform depends on the various aspects of products, target demographic, business size, etc. As the online toy library is targeting a niche audience with limited products, we recommend Shopify.

Shopify is a self-hosted CMS created specifically to make eStores. This means, no hassle of finding a web host, installing CMS, and setting it up. All you need to do is sign up for the service and manage the eStore. This is perfect for anyone who has zero technical skills and wants to set up an e-commerce site.

Shopify has dedicated servers catering only to Shopify stores. In addition, the system has dedicated support for its clients. A 24/7 live chat facility is available. Try Shopify free here .

5. Setup The Store

Building the store with Shopify is extremely easy. And in every step, you will get help from the Shopify team. However, you will need to select the right theme and upload the photos, and other information about your business. Here we put a list for your ready reference.

  • Craft an attractive logo for your company and upload it.
  • You must put a catchline.
  • Put the detailed contact information on the site
  • Get a secured payment gateway to accept the payment online.
  • In addition, put the terms and conditions of using the service of your company.
  • Fix the pricing both for renting and selling options.
  • In addition, craft the catalog. Here you can put different subsections.
  • Write some words about your company along with your Mission & Vision.

6. Have an Operational Plan

With Shopify, you can start a business with only one employee. Even you can consider starting the operation without any employee involvement. You have to procure the toys. Make a contract with a courier company and start the operation. You only need to have a current bank account for financial transactions.

7. Promote Your Online Toy Library

For this type of business, it is advisable to promote the store online. First of all, keep a blog with your store. It is a must. A blog is extremely helpful in getting the most convertible users.

Google Adwords is the best option for the initial promotion of the store. And definitely, it is comparatively cheaper than other options.

In addition, promote your business on social media. It is beneficial. However, you can also promote your company from retail locations.

Online toy renting is an emerging phenomenon these days. And the demand for this type of service is increasing very fast. In addition, an online toy library allows you to start a lucrative venture with minimum capital risk.


How to Start a Toy Store Business

  • Small Business
  • Types of Businesses to Start
  • Starting a Store
  • ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
  • ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
  • ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Build an Online Baking Business

How to increase thrift store profits, how to start a musical instrument retail business.

  • How to Establish a Pet Shop
  • How to Buy Fashion for Your Retail Store

Opening a toy store is a way for an entrepreneur to make a living while putting smiles on children's faces. Toy and hobby stores account for more than $20 billion in annual revenues, projecting continued growth in the immediate future. Although many opportunities exist for success with a toy store, a business owner needs to carefully research what's necessary to establish a niche, and then to market the product to successfully compete in a digital arena.

Business Plan: Toy Niche

Before you go into business and invest any money, do your due diligence as to what's necessary to succeed in your selected market with your product line. Although the industry is booming, it is also highly congested. Big box stores such as Walmart and low-overhead online stores are able to undercut toy prices, making it rough for small brick-and-mortar stores to compete for customers.

This is why your business plan needs to look beyond market basics. You need to consider specific niche markets and create a personalized experience for consumers. For example, your market research may tell you that consumers have a desire to buy genuine wood toys and have access to the hobby materials to make them.

Finding Wholesale Agreements

Contact the manufacturers and wholesale distributors of the toys you are interested in featuring in your store. Don't simply negotiate a price. Speak to the distributor about what are successful products and about what is and is not working. Use your manufacturers' and distributors' experience to stock shelves with products that will generate sales. Also ask them about products that big-box stores may overlook. If you are able to get an exclusive deal for a specific toy that then takes off in sales, that toy can become the sales instigator for all other items in the store.

Establish the Toy Store Entity

Every business in operation must become a legal business entity in the state in which it operates. Choose whether you will operate as a limited liability company (LLC) or as a corporation. Both get registered with your state's secretary of state office. Choose a name that doesn't compete with other toy stores but is a memorable for the market. You want consumers to remember what you do – and that often starts with the name.

Register and pay the necessary fees, and then wait for the articles of organization or corporation. Once you have that, get a Tax Identification Number (TIN) with the Internal Revenue Service (IRS) by completing Form SS-4. Establish state tax numbers and establish payroll and insurance accounts.

Competing With Big Chains

Starting a small online toy store might not cost more than two thousand dollars; if you don't need to buy inventory, it could cost less. Obviously, a physical store requires more financial commitment, because you need to pay rent, purchase inventory and hire employees. To be able to compete with the big national chains and online discount behemoths, establish a hook. For example, toy stores that market directly to specialized parent groups and offer a personalized experience become cornerstone stores in small communities.

Smart retailers that offer popular kid's card games such as Pokemon hold tournaments that bring people in with their kids buying into the tournament, buying more cards, and buying trinkets, with parents perusing other items while they're waiting for their kids to finish. Once people become regulars in a store, often, they will buy from you – even if you aren't always the least expensive.

  • IBIS World: Hobby & Toy Stores - US Market Research Report
  • How to Start an LLC: How to Open a Toy Store
  • Entrepreneur: Children's Toys
  • Inc.: A Sticky Situation for Second-Hand Toy Stores; Caitlin McDevitt; March 2009
  • ClickZ: Online Advertisers Targeting Parents to Reach Kids; Michael Pastore; September 2000

With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand. When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii.

Related Articles

How to start a small business boutique to trade & sell brand name clothing, starting a baby boutique business, how to open a shoe boutique, how to start a dog boutique, how to start a small business for clothing, how to become a registered baseball card distributor, how to start a greek paraphernalia store, how to start up a fashion clothing store business venture, how to open a women's clothing store, most popular.

  • 1 How to Start a Small Business Boutique to Trade & Sell Brand Name Clothing
  • 2 Starting a Baby Boutique Business
  • 3 How to Open a Shoe Boutique
  • 4 How to Start a Dog Boutique

Need a business plan? Call now:

Talk to our experts:

  • Business Plan for Investors
  • Bank/SBA Business Plan
  • Operational/Strategic Planning
  • L1 Visa Business Plan
  • E1 Treaty Trader Visa Business Plan
  • E2 Treaty Investor Visa Business Plan
  • EB1 Business Plan
  • EB2 Visa Business Plan
  • EB5 Business Plan
  • Innovator Founder Visa Business Plan
  • UK Start-Up Visa Business Plan
  • UK Expansion Worker Visa Business Plan
  • Manitoba MPNP Visa Business Plan
  • Start-Up Visa Business Plan
  • Nova Scotia NSNP Visa Business Plan

British Columbia BC PNP Visa Business Plan

  • Self-Employed Visa Business Plan
  • OINP Entrepreneur Stream Business Plan
  • LMIA Owner Operator Business Plan
  • ICT Work Permit Business Plan
  • LMIA Mobility Program – C11 Entrepreneur Business Plan
  • USMCA (ex-NAFTA) Business Plan
  • Franchise Business Planning 
  • Landlord Business Plan 
  • Nonprofit Start-Up Business Plan 
  • USDA Business Plan
  • Cannabis business plan 
  • eCommerce business plan
  • Online Boutique Business Plan
  • Mobile Application Business Plan
  • Daycare business plan
  • Restaurant business plan

Food Delivery Business Plan

  • Real Estate Business Plan
  • Business Continuity Plan
  • Buy Side Due Diligence Services
  • ICO whitepaper
  • ICO consulting services
  • Confidential Information Memorandum
  • Private Placement Memorandum
  • Feasibility study
  • Fractional CFO
  • How it works
  • Business Plan Templates

Toy Shop Business Plan Template

Published Jun.04, 2019

Updated Apr.24, 2024

By: Cynthia Turner

Average rating 4 / 5. Vote count: 9

No votes so far! Be the first to rate this post.

Toy Shop Business Plan Template

Table of Content

Toy shop business plan for starting your own store

Do you want to start a toy store business? Many people search for toy stores as toys are an essential part of the life of every child and are crucial to enhance their imagination and abilities. So, if you are starting this toy business plan , the only worry you can have is to find a suitable location and start your toy business plan with a stepwise approach.

To be clear about what you’ll need to do, you’ll have to develop a detailed business plan . If you don’t know how to write one, then you can take help from this toy shop business plan sample written for a startup, ‘Sean Toy Store’.

Executive Summary

2.1 the business.

Sean Toy Store will be a licensed and registered toy store based in downtown Chicago, providing the widest selection of toys and fantasy costumes for children. To make shopping much entertaining and easier with us, we’ll be providing online shopping facility as well.

2.2 Management

Before starting a toy store business , you must know how to open a toy shop and which accessories to provide to gain maximum attraction. To manage the company’s store as well as the online services, Sean will hire a team of store managers, web developers, and salesmen.

2.3 Customers

Our customers will be the parents and grandparents living` near our location, in this business plan toy store pdf we will be doing marketing segmentation in detail to identify our customers.

2.4 Business Target

Our target is to be the best and most renowned toy shop in our city, to earn a profit margin of $15k per month by the end of the first year, and then continue this margin at a steady rate over the years to come.

Toy Shop Business Plan Template - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Sean Kingsley, who has a bachelor’s degree in fine arts, will be the owner of Sean Toy Store. Besides doing painting and artwork, he always had a wish to start his toy business plan which he is going to fulfill by opening a toy shop

3.2 Why the Business is being started

Sean is passionate about artworks and paintings but in order to have a permanent and profitable source of income he has decided to start his own toy business plan . After analyzing which businesses he can start, he has decided to opt for opening a toy shop.

3.3 How the Business will be started

A location which was previously used as a gift shop will be taken on rent in downtown Chicago. Sean will purchase a large assortment of toys, dolls, games, puzzles, play sets, kid’s stationery items, and many more things. To manage the business Sean will hire a staff comprising of store managers, salesmen, and web developers. All the details about Sean Toy Store are given here in detail for anyone who wants to know how to open a toy store business .

Toy Shop Business Plan Template - Startup Cost

The detailed startup requirements including startup funding, startup expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities, as forecasted by company’s analysts, are given below:

Research and Development$32,750
Expensed Equipment$32,750
Start-up Assets$0
Cash Required$332,500
Start-up Inventory$32,625
Other Current Assets$232,500
Long-term Assets$235,000
Total Requirements$245,000
Start-up Expenses to Fund$11,875
Start-up Assets to Fund$15,000
Non-cash Assets from Start-up$18,750
Cash Requirements from Start-up$0
Additional Cash Raised$18,750
Cash Balance on Starting Date$21,875
Liabilities and Capital$0
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$0
Other Current Liabilities (interest-free)$0
Planned Investment$0
Investor 1$332,500
Investor 2$0
Additional Investment Requirement$0
Loss at Start-up (Start-up Expenses)$313,125
Total Funding$255,000

After knowing how to start a toy store business , the next step would be to list the products you want to sell in your store. The items Sean Toy Store has decided to provide the following items to its customers, which will be displayed in the store as well as on the company’s website.

  • Toys: We’ll have a large collection of toys, puzzles, games, play sets, cars, trains, dolls, animal figures, balls and other unique things for children .
  • Kid’s Stationery: We’ll have a collection of attractive stationery items for kids such as designed erasers, geometry boxes, pencils, crayons, printed glace papers, cards, markers, colors, clipboards, etc.
  • Kid’s Accessories & Costumes: We’ll keep bags, shoes, wallets, watches, jewelry, lunch boxes, bottles, character costumes and wigs in our store.
  • Sports & Outdoor Toys: For children of age group 5 to 16 we’ll be having bicycles, roller skates, kids scooter, badminton, cricket, dart & dartboard, basketball, and other sports items.

Marketing Analysis of Toy Store Business

There are a lot of toy stores running in the United States, to be different and more successful than the existing ones, you should analyze the market demands in which you’ll be serving. In this toy store business plan sample , marketing analysis and segmentation done for Sean Toy Store is given for your help.

5.1 Market Trends

]The toy store businesses are responsible for generating a revenue of $20 billion annually, and according to IBISWorld, the industry is reportedly growing at an annual rate of 1.1%.

The toy store business offers a lot of opportunities for one who has creative ideas and can explore unique things for children, something which is evident by the fact that more than 21k toy store businesses are successfully running in the United States. These stats show that you won’t be at loss provided that your toy business plan successfully.

5.2 Marketing Segmentation

Sean Toy Store has identified the following type of target audience which can become its future consumers:

Toy Shop Business Plan Template - Marketing Segmentation

Immigration business plan

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Parents & Grandparents: The biggest group of our target customers will be the parents and grandparents of children with ages less than 16. This category is always in search of something more innovative and lucrative to help their kids having fun along with enhancing their creativity.

5.2.2 Adults: Our second target group comprises of adults aged above 25 years. These adults often gift toys to the children of their friends, colleagues, and family members.

5.2.3 Children: The third target group comprises of children who themselves will come to our shop to buy some toys, stationery or fantasy costumes.

Potential CustomersGrowth
Parents & Grandparents32%11,43313,34416,55318,74520,54513.43%

5.3 Business Target

Our main toy business plan targets to be achieved in one year are to achieve the net profit margin of $15k per month by the end of the first year, to balance the initial cost of the startup with earned profits by the end of the first six months, and to become the best toy shop of the city.

5.4 Product Pricing

Our prices are almost the same as our competitors, however, the products which only we will be introducing in toy stores will be a little bit expensive.

excellent work

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Before you start a toy store business , you must find something that will make your store different than all other toy stores. From this sample business plan for toy store , you can know the strategy Sean Toy Store will adopt in order to attract a wide range of customers.

6.1 Competitive Analysis

Our biggest competitive advantage is the large variety of products we will be offering in our store. Our customer will be able to find any desired item in our store. Secondly, we will be having character costumes such as Elsa Costume Collection, Black Panther Costume, Belle Signature Costume, etc. These fantasy costumes along with all accessories are only available at our store in our area. Lastly, we’ll be having excellent customer care service. Our guide will help the customers to choose the best and desired item matching the event unless our customers are totally satisfied.

6.2 Sales Strategy

To advertise what we are offering other than the usual toys, we’ll be advertising our products by running a social media campaign and by ensuring a strong web presence, and also through eye-catching billboards and posters. Moreover, we’ll also be offering a 10% discount on our services for the first two weeks of our launch.

6.3 Sales Forecast

Toy Shop Business Plan Template - Unit Sales

Unit Sales
Kids’ Stationery802,370815,430823,540
Kids’ Accessories & Costumes539,3207702301,002,310
Sports & Outdoor Toys265,450322,390393,320
Unit PricesYear 1Year 2Year 3
Kids’ Stationery$600.00$800.00$1,000.00
Kids’ Accessories & Costumes$700.00$800.00$900.00
Sports & Outdoor Toys$650.00$750.00$850.00
Kids’ Stationery$120,050$194,500$268,500
Kids’ Accessories & Costumes$50,110$71,600$93,000
Sports & Outdoor Toys$139,350$194,600$249,850
Direct Unit CostsYear 1Year 2Year 3
Kids’ Stationery$0.40$0.45$0.50
Kids’ Accessories & Costumes$0.30$0.35$0.40
Sports & Outdoor Toys$3.00$3.50$4.00
Direct Cost of Sales   
Kids’ Stationery$66,600$119,900$173,200
Kids’ Accessories & Costumes$17,900$35,000$52,100
Sports & Outdoor Toys$19,400$67,600$115,800
Subtotal Direct Cost of Sales$1,294,100$1,699,400$2,104,700

6.4 Sales Monthly

Toy Shop Business Plan Template - Sales Monthly

6.5 Sales Yearly

Toy Shop Business Plan Template - Sales Yearly

Personnel Plan

The staff required by Sean Toy Store in order to manage the store operations as well as the online shopping is given in this sample business plan for a toy store . We are enlisting the required persons with a little job description for anyone who wants to benefit.

7.1 Company Staff

Sean will hire the following people:

  • 1 Accountant to maintain financial records
  • 1 Store Manager to manage store overall operations with the owner
  • 2 Sales Executives to market the business
  • 2 General Assistants to carry out day-to-day tasks
  • 1 Customer Representative to interact with customers
  • 1 Driver to transport and bring items
  • 2 Web Developers to manage the company’s website and social site
  • 1 Security Guard

7.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the next three years.

Store Manager$45,000$50,000$55,000
Sales Executives$187,000$194,000$201,000
General Assistants$152,000$159,000$166,000
Customer Representative$85,000$95,000$105,000
Web Developers$187,000$194,000$201,000
Security Guard$42,000$45,000$48,000
Total Salaries$297,000$311,000$325,000

Financial Plan

The last factor which will decide whether your toy business plan end up as a success or a failure is your financial plan. The financial plan should cover startup costs, expenses, a rough estimation of expected profits and a rough estimate to meet financial goals. It is always better to get your financial plan written by a financial expert especially if you are starting your business on a larger scale. For giving you an idea of how a financial plan should be, we are providing this toy store business plan free of cost written by a financial expert hired by Sean Toy Store.

8.1 Important Assumptions

Plan Month123
Current Interest Rate10.00%11.00%12.00%
Long-term Interest Rate10.00%10.00%10.00%
Tax Rate26.42%27.76%28.12%

 8.2 Brake-even Analysis

Toy Shop Business Plan Template - Brak-even Analysis

Monthly Units Break-even5530
Monthly Revenue Break-even$159,740
Average Per-Unit Revenue$260.87
Average Per-Unit Variable Cost$0.89
Estimated Monthly Fixed Cost$196,410

8.3 Projected Profit and Loss

Direct Cost of Sales$15,100$19,153$23,206
Gross Margin$293,969$366,781$439,593
Gross Margin %94.98%94.72%94.46%
Sales and Marketing and Other Expenses$1,850$2,000$2,150
Leased Equipment$0$0$0
Payroll Taxes$34,510$40,726$46,942
Total Operating Expenses$188,766$220,744$252,722
Profit Before Interest and Taxes$105,205$146,040$186,875
Interest Expense$0$0$0
Taxes Incurred$26,838$37,315$47,792
Net Profit$78,367$108,725$139,083
Net Profit/Sales30.00%39.32%48.64%

8.3.1 Profit Monthly

Toy Shop Business Plan Template - Profit Monthly

8.3.2 Profit Yearly

Toy Shop Business Plan Template - Profit Yearly

8.3.3 Gross Margin Monthly

Toy Shop Business Plan Template - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Toy Shop Business Plan Template - Gross Margin Yearly

8.4 Projected Cash Flow

Toy Shop Business Plan Template - Projected Cash Flow

Cash Received
Cash from Operations   
Cash Sales$40,124$45,046$50,068
Cash from Receivables$7,023$8,610$9,297
Additional Cash Received   
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$0$0$0
New Other Liabilities (interest-free)$0$0$0
New Long-term Liabilities$0$0$0
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$0$0$0
ExpendituresYear 1Year 2Year 3
Expenditures from Operations   
Cash Spending$21,647$24,204$26,951
Bill Payments$13,539$15,385$170,631
Additional Cash Spent   
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$0$0$0
Long-term Liabilities Principal Repayment$0$0$0
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$0$0$0
Net Cash Flow$11,551$13,167$15,683
Cash Balance$21,823$22,381$28,239

8.5 Projected Balance Sheet

Current Assets   
Accounts Receivable$12,613$14,493$16,373
Other Current Assets$1,000$1,000$1,000
Long-term Assets   
Long-term Assets$10,000$10,000$10,000
Accumulated Depreciation$12,420$14,490$16,560
Liabilities and CapitalYear 1Year 2Year 3
Current Liabilities   
Accounts Payable$9,482$10,792$12,102
Current Borrowing$0$0$0
Other Current Liabilities$0$0$0
Long-term Liabilities$0$0$0
Paid-in Capital$30,000$30,000$30,000
Retained Earnings$48,651$72,636$96,621
Net Worth$182,060$226,240$270,420

  8.6 Business Ratios

Sales Growth4.35%30.82%63.29%4.00%
Percent of Total Assets4.35%4.71%5.80% 9.80%
Accounts Receivable5.61%4.71%3.81%9.70%
Other Current Assets1.75%2.02%2.29%27.40%
Total Current Assets138.53%150.99%163.45%54.60%
Long-term Assets-9.47%-21.01%-32.55%58.40%
Current Liabilities4.68%3.04%2.76%27.30%
Long-term Liabilities0.00%0.00%0.00%25.80%
Total Liabilities4.68%3.04%2.76%54.10%
Percent of Sales    
Gross Margin94.18%93.85%93.52%0.00%
Selling, General & Administrative Expenses74.29%71.83%69.37%65.20%
Advertising Expenses2.06%1.11%0.28%1.40%
Profit Before Interest and Taxes26.47%29.30%32.13%2.86%
Main Ratios    
Total Debt to Total Assets2.68%1.04%0.76%67.10%
Pre-tax Return on Net Worth66.83%71.26%75.69%4.40%
Pre-tax Return on Assets64.88%69.75%74.62%9.00%
Additional RatiosYear 1Year 2Year 3 
Net Profit Margin19.20%21.16%23.12%N.A.
Return on Equity47.79%50.53%53.27%N.A.
Activity Ratios    
Accounts Receivable Turnover4.564.564.56N.A.
Collection Days9299106N.A.
Inventory Turnover19.722.5525.4N.A.
Accounts Payable Turnover14.1714.6715.17N.A.
Payment Days272727N.A.
Total Asset Turnover1.841.551.26N.A.
Debt Ratios    
Debt to Net Worth0-0.02-0.04N.A.
Current Liab. to Liab.111N.A.
Liquidity Ratios    
Net Working Capital$120,943$140,664$160,385N.A.
Interest Coverage000N.A.
Additional Ratios    
Assets to Sales0.450.480.51N.A.
Current Debt/Total Assets4%3%2%N.A.
Acid Test23.6627.0130.36N.A.
Sales/Net Worth1.681.290.9N.A.
Dividend Payout000N.A.

Download Free Toy Shop Business Plan in PDF

OGScapital writer specializes business plan themes such as retail store business plan , corner store business plan , starting a stationery business , vape shop business plan , discount store business plan , child care business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Real Estate


Manitoba MPNP Visa Business Plan (Canada)

Nova Scotia NSNP Visa Business Plan (Canada)

British Columbia BC PNP Visa Business Concept (Canada)

Self-Employed Visa Business Plan (Canada)

Start-Up Business Visa (Canada)

E1 Visa Business Plan (USA)

Lamp Business Plan for Bank Loan

Pitch Deck Marketing Agency

L1 Visa Business Plan (USA)

E2 Visa Business Plan (USA)

Franchise Business Plan

Maeme’s Franchise Business Plan

Subway Franchise Business Plan

Pitch Deck Sport Wear

Cannabis Business Plan PDF

Ecommerce Business Plan PDF

EB2 NIW visa Business Plan

EB-1 Business Plan

Cananabis Pitch Deck Sample

StartUp Visa Business Plan (UK)

Start Up Visa Business Plan (Canada)

Real Estate Business Plan Sample

Innovator Visa Business Plan Sample (UK)

Cannabis Business Plan Sample

Intra-Company Transfer (ICT) Work Permit Business Plan

OINP Program Business Plan

LMIA Business Plan Canada

Cynthia Turner

Business Plan for Mentoring Program

Business Plan for Mentoring Program

Business Continuity Plan for Manufacturing

Business Continuity Plan for Manufacturing

Business Plan for Potato Chips

Business Plan for Potato Chips

Sourcing and Fulfillment Business Plan

Sourcing and Fulfillment Business Plan

Business Plan for Sheep Farming

Business Plan for Sheep Farming

Business Plan for Sole Proprietor

Business Plan for Sole Proprietor

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:


How to Start Up Your Toy Business? Step By Step Learn How to Sell Toys

  • Post author: Tony Chen
  • Post published: July 2, 2021
  • Post category: E. Tips of Selling Strategy
  • Post comments: 0 Comments

Toys are magical, transporting you to a far-off fantasyland. Toys are all the rave today, and practically everyone everywhere is a potential buyer due to the requests for birthdays and holidays. Today there is high demand including vintage toys or the newest up-and-coming toy phenomenon. You can make a sustainable income off marketing and selling toys, no matter your demographics or background. Here you can find out all the ins and outs of how to start a toy business that offers a wide selection or one that specializes in niche products. A location can be used to operate this business or it can be run completely online. The following suggestions will help you get started in your toy-selling venture.

• 1. Research Your Selling Market

Research the toy industry with help from websites that have gone before you like decisionanalyst.com and destatista.com. You can sign up for their webinars or collaborate with creators for innovative new toy ideas.  Different topics of research in the toy industry include a worldwide overview, U.S. market, international trade, and consumer behavior. Social media is one of the best and easiest ways to engage with your target audience to promote your company and products.

Search TonySourcing @google

• 2. Choose Your Target Market

Parents of young children make excellent customers for toy stores (Toys Store selling strategy). Children are prone to advertising and marketing, and their ever-changing tastes often drive them to consistently desire new toy merchandise. Depending on your toy business plan, your ideal customers may be diversified. Typically, a store where customers can search for collector’s items or retro toys will be attractive to consumers aged 30 and older. If your focus is on board games , you will mostly be selling to teenagers and 20-somethings. Finding a niche market allows you to target a specific demographic to cater to their preferences.

• 3. Buildup Your Selling Personalized Plan

amazon warehouse

What will you name your business? The name is a game-changer, especially if the game involves a toy store. Find out what people want, ensuring the toys you sell are popular in the marketplace. Do some demographic surveys of your neighbors in your local area to discover if there are certain products they would like you to stock. This is easily done by getting the word out on social media sites like Facebook. Look at what’s trending in toys right now.  Online resources create a wellspring of trendsetting statistics.

Article: 6 best way to sell toys online – how to Make money Online 

• 4. Find the Best Suppliers


Finding the best toys supplier is the most challenging part of the online toy business plan. Incorporating toy suppliers with unique and valuable products is more likely to attract the attention of parents and their children than average designers.

The key to a successful toy wholesale business is clear communication. Open transmission and disclosure between the supplier and yourself is crucial. Clarify every aspect of your commerce trade with them.  Ensure that you are on the same page when it comes to finalizing terms and conditions. Your supplier will appreciate your efforts and you will be saved from false expectations and unnecessary costs.

Article: How To Import Toys From China?  Market| Manufacturer| Shipping

• 5. Choose the Selling Place, Offline Toy Store or Online Amazon or Facebook Marketplace

In the how to start a toy business plan, to make a toy shop successful, you must determine whether there is sufficient local demand. Check out your community competition by counting the number of outlets that are selling toys in your area. Identify what kind of toys these competitors are selling and see if there is a market niche that your shop can fill. The variety of toys that your customers are looking to purchase may be influenced to a certain extent by the financial demographics of your area.

You might also consider selling on an online platform. The easiest avenue to set up a quick shop is through Facebook Marketplace. Next, you can move onto an online store set up using Pinterest or Shopify. Finally, you can move to Amazon once your online toy store is up and running, particularly if your patrons have never heard of your brand before. Marketplace service in Amazon provides several tools for tracking and order reports. In terms of logistics, Amazon handles all labeling, packs your inventory, and ships directly to customers.

Article: how to do toys business online & offline?

• 6. Marketing Your Toy Business

What will you name your business? A great deal of effort and consideration goes into choosing the right name. Make sure your one-of-a-kind business name is available online through your state’s business records, the United States Patent and Trademark Office, social media platforms, and the Web domain registry.

In this article of how to start your toy business, you must define your unique brand. Establishing a strong brand, which is the identity of your company, allows you to set yourself apart from your rivals.

As part of marketing and promoting your toy business, it is essential to have a social media presence, such as a Facebook and Instagram page, where customers can view hours, see information about new toys, and find out about any upcoming promotions. Also, it would be a good idea to have a separate web page that provides additional information and allows customers to leave reviews, which can be viewed by prospective buyers as a form of advertising.

online marketing

• 7. Keep Selling

Create a logo for your business. For tips and advice on how to start your toy business and creating a unique logo for your business, there are plenty of online resources for inspiration.

You should begin growing your data base as soon as possible, and the easiest way is to collect your customers’ email addresses when they make a purchase.

Utilize social media marketing and encourage customers to review your products. Try incorporating children doing unboxing videos on YouTube, which is the latest craze kids cannot get enough of.

Video: https://youtu.be/vyiWQKU2OZU

• 8. Keep Improving Your Product and Service

Toy market research and networking allow you to keep up with the latest trends in the industry as you begin your toy business plan. In addition to having ties to your community, it can be good for your business to be associated with any special events that will help you stand out from the rest. Innovation is key for your toy business. As this entity is a fast-paced industry meaning your clientele will constantly want the newest up and coming merch.

Article: 9+ Tips to Choose the Best Toys for Your Retail Store to Sell

Best education toys for 1-7 years old

You Might Also Like

Read more about the article 7 Best Toys Business Ideas to Improve Your Toys Business

7 Best Toys Business Ideas to Improve Your Toys Business

Read more about the article Selling Toys Online Business on Amazon| is it a good business?

Selling Toys Online Business on Amazon| is it a good business?

Read more about the article 6 Best Ways to Sell Toys Online & How to Make Money Online

6 Best Ways to Sell Toys Online & How to Make Money Online

Leave a reply cancel reply.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Children's Educational Toys Business Plan

Start your own children's educational toys business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

ToyLearn is an exciting start-up company that has developed a line of educational tools for children that are fun and engaging. The company has been founded by the husband and wife team of David and Jen Funster and is registered as an Ohio S-Corp. ToyLearn will be profitable by the end of year one and will have a steep increase in sales for the first several years.

ToyLearn is initially offering three different educational toys. The first is NumberToy, a fun toy that teaches children number skills. The second product is LetterToy which as the name hints, helps children quickly conquer the alphabet. The third product is PhonicToy, a device that resembles a mini PC and teaches phonic and math skills. While all the products are educational tools that develop core skills within the youngster users, they are fun to play with, thereby encouraging tots to use them often. New products are currently in development by the in-house department.

ToyLearn has identified three keys to success that are instrumental in the sustainability of the business. Number one is the need to develop creative, educational, engaging toys. The second key is to adopt strict financial controls. The last last key to success is the need to listen to customer, effectively creating a feedback mechanism for product improvement.

ToyLearn has identified two customer segments that it will go after. The first group is individual customers. These are parents or grandparents who are purchasing the product for their child. The segment is growing at 8% per year and currently has 3,354,430 perspective customers. The second market segment that will be addressed is wholesale purchasers, typically organizations that are purchasing the products for their clients to use. These organizations are typically some sort of care center or nursery/pre school. The segment is growing annually at 10% with 702,335 possible customers.

The likelihood of success of ToyLearn is ensured by its strong management team, lead by David and Jen Funster. David, in charge of the product engineering, graduated from the University of Rochester with an Engineering Degree. After school David went to work for HP in their product development department for a number of years. After HP, David moved to Nintendo working in game development. These experiences, in addition to his education has provided David with valuable skills to use to help ToyLearn gain market penetration based on the quality of its products. Jen, the other half of the management team, received her Masters of Education from Case Western Reserve University. Jen brings extensive experience in educational tool development to ToyLearn.

ToyLearn has conservatively forecasted sales of $367,000 in year two. The yearly sales will rise to $475,000 in year three. ToyLearn is destined to succeed due to a combination of seasoned management, excellent product development, and the insight to recognize a wonderful market opportunity.

Childrens educational toys business plan, executive summary chart image

1.1 Objectives

  • Create a profitable company.
  • Develop innovative, educational toys.
  • Improve the learning curve for children through the use of interactive toys.

1.2 Mission

It is ToyLearn’s mission to make the highest quality educational toys available. The more children that learn basic functions from our toys, the more successful we are.

1.3 Keys to Success

  • Develop creative, educational, engaging toys.
  • Adopt strict financial controls.
  • Listen carefully to the customers.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

ToyLearn is a start-up company that has developed three types of educational toys. The products are called toys because they are fun and engaging to use. They are educational because they teach constructive skills to the users. ToyLearn will initially distribute the products within the USA, with future global distribution being considered.

2.1 Company Ownership

ToyLearn is a privately held Ohio S-Corp, the principal shareholders are Jen and David Funster.

2.2 Start-up Summary

The following items will be needed for the start-up of the business:

  • Office supplies and equipment for three employees including desks, computers, cubicle dividers.
  • Assorted equipment for prototyping such as electric circuit boards, molded plastics, speakers, and L.E.D. lights.
  • Fax machine, telephones, printers.

Childrens educational toys business plan, company summary chart image

Start-up Expenses
Legal $4,000
Stationery etc. $200
Brochures $200
Consultants $3,000
Insurance $400
Rent $600
Research and Development $5,000
Total Start-up Expenses $13,400
Start-up Assets
Cash Required $116,600
Other Current Assets $0
Long-term Assets $10,000
Total Assets $126,600
Total Requirements $140,000
Start-up Funding
Start-up Expenses to Fund $13,400
Start-up Assets to Fund $126,600
Total Funding Required $140,000
Non-cash Assets from Start-up $10,000
Cash Requirements from Start-up $116,600
Additional Cash Raised $0
Cash Balance on Starting Date $116,600
Total Assets $126,600
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Jen and David $40,000
Investor 2 $100,000
Additional Investment Requirement $0
Total Planned Investment $140,000
Loss at Start-up (Start-up Expenses) ($13,400)
Total Capital $126,600
Total Capital and Liabilities $126,600
Total Funding $140,000

ToyLearn has developed three distinct functional and educational toys that are fun to play with, but at the same time are useful in teaching children needed skills. Although the toys are in prototype form at this point, they are functionally complete and are near their finished form.

  • NumberToy: a toy that emits lights and sounds when the children touch a stylus at the appropriate numbers. In addition to teaching children number skills, it also helps them with hand eye coordination. When children have used NumberToy in usability tests, not only do they learn numbers, but they squeal with delight as they are using the product.
  • LetterToy: this product is similar to NumberToy but it teaches children the alphabet. LetterToy is also successful improving children’s attention span.
  • PhonicToy: a toy that looks similar to a miniature PC laptop. Inside the unit there is a child’s book and stylus. Use the stylus to touch the page and the device reads stories out loud, identifies the sounds of musical instruments, and guides the kids along on basic addition.

This is the product line currently developed, however, it is expected to grow over time as new ideas are generated. While prototypes will be designed and manufactured in house, production will be outsourced.

Market Analysis Summary how to do a market analysis for your business plan.">

The market for educational toys can be divided into two distinct segments:

  • Individual consumers: this group is parents or grandparents who are purchasing the toy for a specific child.
  • Wholesale purchasers: this segment is schools, daycare centers, etc., commercial businesses that are buying the product for their clients to use.

ToyLearn has decided to sell direct to the consumer instead of using the traditional layered distribution system that uses wholesalers to sell to retailers. While this creates more work for ToyLearn in terms of generating sales, it provides better margins. Additionally, this process will be more costly for the first few years, however, once relationships are developed with individual consumers as well as the wholesale purchasers, the marketing cost per sale will dramatically decrease as the original customers become familiar with ToyLearn’s outstanding product line and continue to make purchases.

4.1 Market Segmentation

As mentioned in the previous section ToyLearn has segmented the market into two distinct customers, individuals and businesses.

  • Individuals: this segment is people buying a single product for their child or someone that they know. The demographics for this segment is a household income of >$50,000, have high aspirations for their children in terms of education and development and want to get started as soon as possible. Generally they have at least an undergraduate degree with 41% of the segment having a graduate degree.
  • Businesses: this group is buying the toys for children who are the business’ clients. These organizations typically are either day care based, or school based such as nursery school or pre school. The number of children that they care for generally ranges from seven to 25.

Childrens educational toys business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Individuals 8% 3,354,430 3,622,784 3,912,607 4,225,616 4,563,665 8.00%
Wholesale 10% 102,335 112,569 123,826 136,209 149,830 10.00%
Total 8.06% 3,456,765 3,735,353 4,036,433 4,361,825 4,713,495 8.06%

4.2 Target Market Segment Strategy

ToyLearn will focus on individual consumers and wholesale customers for several good reasons:

  • Better margins. Although sales volume will be less relative to using wholesale distributors, margins will be higher.
  • Closer contact with customers. By selling direct to consumers, a stronger relationship will be developed. This is advantageous because it provides a more accurate feedback loop which is instrumental in product development.
  • More efficient.  Fewer layers involved in distribution.

4.3 Industry Analysis

The toy industry is characterized by many different toy manufacturers. Within the larger toy industry, there is a niche of educational toy manufacturers. This niche is fairly new (within the last five years) as the convergence of toys and educational tools becomes more legitimized. For years there was no awareness that a toy could have educational value, it was assumed that a toy was a mindless way of occupying a child’s time and attention, giving the parent a break. Only recently has there been studies published that clearly show the ability to design a toy that captivates a child’s attention while teaching them constructive skills.

4.3.1 Competition and Buying Patterns

The small niche educational toy industry is comprised of two market leaders and several smaller, primarily regional manufacturers. The two main competitors are:

  • LeapFrog Enterprises. An Emeryville, CA company. They currently have one main product line that teaches phonic.
  • Knowledge Universe. This company was founded by financier Michael Milken and Oracle President Lawrence J. Ellison. Knowledge Universe has a total of seven different products.

In addition, ToyLearn competes with products produced by large game manufacturers.

Strategy and Implementation Summary

ToyLearn will leverage its two competitive edges (educational and engineering expertise) to produce educational toys that are fun to use and at the same time successful at building important skills for youngsters. By recognizing and exploiting its core competencies, ToyLearn will quickly gain market share as well as develop a reputation for making effective teaching toys.

5.1 Competitive Edge

ToyLearn has two competitive edges which are based on their core competencies, education and engineering. Please refer to the Management summary for more detail, but basically ToyLearn will be leveraging what they do best to create a product that is in demand by the market.

5.2 Marketing Strategy

The marketing strategy will emphasize the fact that ToyLearn’s products are truly educational devices that are fun. This is an important message because parents will want their children to play with this type of toy. The element of “toy” in the product is used to keep the children engaged in the product, something often difficult to do with most educational devices.

The marketing strategy will recognize and account for the fact that there are two distinct customer groups that must be attracted. To capture the awareness of both groups, ToyLearn recognizes that the groups are very different regardless that they are buying the same product.

ToyLearn will use advertisements and direct mailings. The advertisements will be placed in magazines or journals chosen specifically recognizing who the target audience is. Magazines will be used for the individuals market and a combination of magazines and journals will be used for the businesses segment.

5.3 Sales Strategy

The sales strategy will be tailored for each customer group. The sales strategy for individuals is to create enough awareness of ToyLearn so that customers are asking their retailers to carry ToyLearn for them. To address the business segment, it is ToyLearn’s goal that the businesses are not just buying one or two of the products but that they are buying all of them addressing different skills, all of which are important. This is especially important as businesses are generally repeat customers, meaning that if the customer is happy with the product, it is more than likely that they will become a long-term customer and not look for new vendors.

5.3.1 Sales Forecast

The first three months will not see any sales as the organization will be ramping up production and establishing sales channels. The first year is forecasted to have a fairly slow sales forecast because of the fact that ToyLearn is a start-up organization. Growth for year two and year three should be fairly steep. After year four it is forecasted that growth will continue, but at a more sustainable rate than during the second and third year.

Childrens educational toys business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Individuals $66,580 $196,554 $254,332
Businesses $57,925 $171,002 $221,269
Total Sales $124,505 $367,556 $475,601
Direct Cost of Sales Year 1 Year 2 Year 3
Individuals $26,632 $78,622 $101,733
Businesses $23,170 $68,401 $88,508
Subtotal Direct Cost of Sales $49,802 $147,022 $190,240

5.4 Milestones

  • Business plan completion;
  • First prototype complete;
  • First standard production run;
  • Monthly sales over $10,000;
  • Profitability.

Childrens educational toys business plan, strategy and implementation summary chart image

Milestone Start Date End Date Budget Manager Department
Business plan completion 11/1/2002 1/30/2003 $0 Jen & David Management
First prototype complete 11/1/2002 2/28/2003 $0 David Engineering
First standard production run 1/1/2003 3/30/2003 $0 David Engineering
Monthly sales over $10K 1/1/2003 6/30/2003 $0 Jen Marketing
Profitability 1/1/2003 11/30/2003 $0 Jen & David Management
Totals $0

5.5 Operations Strategy

ToyLearn will outsource the manufacture of all of its products. Jen and David opted for an outsourcing model for a number of reasons.

  • Neither of them have a manufacturing operations/supply chain experience.
  • Outsourcing will keep overhead costs to a minimum, making all production costs variable.
  • Outsourcing will allow the management team to focus on marketing and new product development.
  • Reducing the financial risks by not committing to the expense of a manufacturing facility.
  • Increasing the scalability of the business model.

Web Plan Summary

ToyLearn’s website will be used as the key marketing tool to distribute the products. It will be an inexpensive and effective method of distributing information regarding ToyLearn and its products. The site will have two areas, one for general information, a second for retailers/distributors. The second area will have more information beyond marketing information such as inventory, etc.

6.1 Website Marketing Strategy

The website marketing strategy is simple and straightforward. Include the URL on all printed material as well as reference it in communications with customers. In order for as many people as possible to find it, ToyLearn will submit the site to a wide range of search engines so even if a perspective customer is not aware of ToyLearn but knows about the product category, they will still be directed to ToyLearn’s site.

6.2 Development Requirements

The site will be developed by programmers found by leveraging personal contacts of David’s. It is expected that once the architecture of the site is developed it will take no longer than one month to build and test. The site will be monitored on an ongoing basis in terms of traffic, sales and usage patterns. The programmer will be kept on a retainer basis and the site will be appended as necessary.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

ToyLearn has been founded and will be run by the husband and wife team of David and Jen Funster, each bringing specific and valuable skills to the venture.

  • David: received his Engineering Degree from the University of Rochester. Upon graduation David went to work at HP where he worked on product development. While this work was enjoyable, he longed for more autonomy and began looking for a new position. David found what he thought was the perfect opportunity at Nintendo dealing with handheld game development. David spent four years at Nintendo becoming quite proficient at game development. At the end of his third year he began having serious conversations with his wife Jen about starting their own company. David spent one more year at Nintendo, saving up money for the newly anticipated venture.
  • Jen: received her Bachelor of Arts and her Masters of Education from Case Western Reserve. Following her Master’s Jen went to work for the Montessori Institute. At the institute, Jen developed educational tools for two to six year old children. While this was a rewarding experience, there was a decent amount of bureaucracy which prevented Jen from working on projects that she thought were of greatest importance.

At some point Jen began to chat with David and they had the epiphany that between the two of them they had the skills to develop learning toys. They welcomed the chance to work for themselves and began to work on their first product. Jen was able to provide incredible insight as to the design of a product that incorporated the fun aspect of a toy with the teaching capacity of a educational tool. David immeasurable contributions was the schematic development and one-off manufacture of the prototypes.

7.1 Personnel Plan

  • Jen: marketing, product development and operations.
  • David: product development and engineering.
  • Customer service: this position will also help out with bookkeeping functions.
Personnel Plan
Year 1 Year 2 Year 3
Jen $24,000 $30,000 $40,000
David $24,000 $30,000 $40,000
Sales $25,000 $34,000 $38,000
Customer Service $25,000 $34,000 $38,000
Total People 4 4 0
Total Payroll $98,000 $128,000 $156,000

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0

8.2 Break-even Analysis

The Break-even Analysis indicates that $30,290 will be needed in monthly revenue to reach the break-even point.

Childrens educational toys business plan, financial plan chart image

Break-even Analysis
Monthly Revenue Break-even $18,596
Average Percent Variable Cost 40%
Estimated Monthly Fixed Cost $11,158

8.3 Projected Profit and Loss

The following table and charts will indicate Projected Profit and Loss.

Childrens educational toys business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $124,505 $367,556 $475,601
Direct Cost of Sales $49,802 $147,022 $190,240
Other Costs of Goods $0 $0 $0
Total Cost of Sales $49,802 $147,022 $190,240
Gross Margin $74,703 $220,534 $285,361
Gross Margin % 60.00% 60.00% 60.00%
Payroll $98,000 $128,000 $156,000
Sales and Marketing and Other Expenses $4,200 $4,200 $4,200
Depreciation $1,992 $1,992 $1,992
Rent $7,200 $7,200 $7,200
Utilities $3,600 $3,600 $3,600
Insurance $3,000 $3,000 $3,000
Payroll Taxes $14,700 $19,200 $23,400
Other $1,200 $1,200 $1,200
Total Operating Expenses $133,892 $168,392 $200,592
Profit Before Interest and Taxes ($59,189) $52,142 $84,769
EBITDA ($57,197) $54,134 $86,761
Interest Expense $0 $0 $0
Taxes Incurred $0 $15,642 $25,431
Net Profit ($59,189) $36,499 $59,338
Net Profit/Sales -47.54% 9.93% 12.48%

8.4 Projected Cash Flow

The following table and chart will indicate Projected Cash Flow.

Childrens educational toys business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $31,126 $91,889 $118,900
Cash from Receivables $66,011 $222,242 $332,951
Subtotal Cash from Operations $97,137 $314,131 $451,852
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $97,137 $314,131 $451,852
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $98,000 $128,000 $156,000
Bill Payments $74,351 $193,890 $253,569
Subtotal Spent on Operations $172,351 $321,890 $409,569
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $172,351 $321,890 $409,569
Net Cash Flow ($75,213) ($7,759) $42,283
Cash Balance $41,387 $33,628 $75,911

8.5 Projected Balance Sheet

The following table will indicate the Projected Balance Sheet.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Current Assets
Cash $41,387 $33,628 $75,911
Accounts Receivable $27,367 $80,792 $104,541
Other Current Assets $0 $0 $0
Total Current Assets $68,754 $114,420 $180,452
Long-term Assets
Long-term Assets $10,000 $10,000 $10,000
Accumulated Depreciation $1,992 $3,984 $5,976
Total Long-term Assets $8,008 $6,016 $4,024
Total Assets $76,762 $120,436 $184,476
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $9,351 $16,526 $21,228
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $9,351 $16,526 $21,228
Long-term Liabilities $0 $0 $0
Total Liabilities $9,351 $16,526 $21,228
Paid-in Capital $140,000 $140,000 $140,000
Retained Earnings ($13,400) ($72,589) ($36,090)
Earnings ($59,189) $36,499 $59,338
Total Capital $67,411 $103,910 $163,248
Total Liabilities and Capital $76,762 $120,436 $184,476
Net Worth $67,411 $103,910 $163,248

8.6 Business Ratios

The following chart offers Business Ratios for this company as well as the industry averages.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 195.21% 29.40% 3.34%
Percent of Total Assets
Accounts Receivable 35.65% 67.08% 56.67% 16.20%
Other Current Assets 0.00% 0.00% 0.00% 23.64%
Total Current Assets 89.57% 95.00% 97.82% 79.15%
Long-term Assets 10.43% 5.00% 2.18% 20.85%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 12.18% 13.72% 11.51% 36.32%
Long-term Liabilities 0.00% 0.00% 0.00% 15.56%
Total Liabilities 12.18% 13.72% 11.51% 51.88%
Net Worth 87.82% 86.28% 88.49% 48.12%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 60.00% 60.00% 60.00% 34.87%
Selling, General & Administrative Expenses 107.54% 50.07% 47.52% 22.04%
Advertising Expenses 0.00% 0.00% 0.00% 1.89%
Profit Before Interest and Taxes -47.54% 14.19% 17.82% 1.46%
Main Ratios
Current 7.35 6.92 8.50 1.95
Quick 7.35 6.92 8.50 0.75
Total Debt to Total Assets 12.18% 13.72% 11.51% 59.08%
Pre-tax Return on Net Worth -87.80% 50.18% 51.93% 3.36%
Pre-tax Return on Assets -77.11% 43.29% 45.95% 8.20%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -47.54% 9.93% 12.48% n.a
Return on Equity -87.80% 35.13% 36.35% n.a
Activity Ratios
Accounts Receivable Turnover 3.41 3.41 3.41 n.a
Collection Days 56 72 95 n.a
Accounts Payable Turnover 8.95 12.17 12.17 n.a
Payment Days 27 23 27 n.a
Total Asset Turnover 1.62 3.05 2.58 n.a
Debt Ratios
Debt to Net Worth 0.14 0.16 0.13 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $59,403 $97,894 $159,224 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.62 0.33 0.39 n.a
Current Debt/Total Assets 12% 14% 12% n.a
Acid Test 4.43 2.03 3.58 n.a
Sales/Net Worth 1.85 3.54 2.91 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Individuals 0% $0 $0 $0 $3,432 $4,454 $5,645 $6,754 $7,656 $8,776 $9,987 $10,887 $8,989
Businesses 0% $0 $0 $0 $2,986 $3,875 $4,911 $5,876 $6,661 $7,635 $8,689 $9,472 $7,820
Total Sales $0 $0 $0 $6,418 $8,329 $10,556 $12,630 $14,317 $16,411 $18,676 $20,359 $16,809
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Individuals $0 $0 $0 $1,373 $1,782 $2,258 $2,702 $3,062 $3,510 $3,995 $4,355 $3,596
Businesses $0 $0 $0 $1,194 $1,550 $1,964 $2,350 $2,664 $3,054 $3,475 $3,789 $3,128
Subtotal Direct Cost of Sales $0 $0 $0 $2,567 $3,332 $4,222 $5,052 $5,727 $6,564 $7,470 $8,143 $6,724
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Jen 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
David 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Sales 0% $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Customer Service 0% $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Total People 2 2 4 4 4 4 4 4 4 4 4 4
Total Payroll $4,000 $4,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $0 $0 $6,418 $8,329 $10,556 $12,630 $14,317 $16,411 $18,676 $20,359 $16,809
Direct Cost of Sales $0 $0 $0 $2,567 $3,332 $4,222 $5,052 $5,727 $6,564 $7,470 $8,143 $6,724
Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $2,567 $3,332 $4,222 $5,052 $5,727 $6,564 $7,470 $8,143 $6,724
Gross Margin $0 $0 $0 $3,851 $4,997 $6,334 $7,578 $8,590 $9,847 $11,205 $12,215 $10,086
Gross Margin % 0.00% 0.00% 0.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%
Payroll $4,000 $4,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000
Sales and Marketing and Other Expenses $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
Depreciation $166 $166 $166 $166 $166 $166 $166 $166 $166 $166 $166 $166
Rent $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Utilities $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Insurance $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Payroll Taxes 15% $600 $600 $1,350 $1,350 $1,350 $1,350 $1,350 $1,350 $1,350 $1,350 $1,350 $1,350
Other $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Total Operating Expenses $6,366 $6,366 $12,116 $12,116 $12,116 $12,116 $12,116 $12,116 $12,116 $12,116 $12,116 $12,116
Profit Before Interest and Taxes ($6,366) ($6,366) ($12,116) ($8,265) ($7,119) ($5,782) ($4,538) ($3,526) ($2,269) ($911) $99 ($2,030)
EBITDA ($6,200) ($6,200) ($11,950) ($8,099) ($6,953) ($5,616) ($4,372) ($3,360) ($2,103) ($745) $265 ($1,864)
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($6,366) ($6,366) ($12,116) ($8,265) ($7,119) ($5,782) ($4,538) ($3,526) ($2,269) ($911) $99 ($2,030)
Net Profit/Sales 0.00% 0.00% 0.00% -128.79% -85.47% -54.78% -35.93% -24.63% -13.83% -4.88% 0.49% -12.08%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $0 $0 $1,604 $2,082 $2,639 $3,157 $3,579 $4,103 $4,669 $5,090 $4,202
Cash from Receivables $0 $0 $0 $0 $160 $4,861 $6,302 $7,969 $9,515 $10,790 $12,365 $14,049
Subtotal Cash from Operations $0 $0 $0 $1,604 $2,243 $7,500 $9,460 $11,548 $13,617 $15,459 $17,455 $18,251
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $1,604 $2,243 $7,500 $9,460 $11,548 $13,617 $15,459 $17,455 $18,251
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $4,000 $4,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000
Bill Payments $73 $2,200 $2,225 $3,036 $5,543 $6,311 $7,200 $8,024 $8,705 $9,545 $10,443 $11,046
Subtotal Spent on Operations $4,073 $6,200 $11,225 $12,036 $14,543 $15,311 $16,200 $17,024 $17,705 $18,545 $19,443 $20,046
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $4,073 $6,200 $11,225 $12,036 $14,543 $15,311 $16,200 $17,024 $17,705 $18,545 $19,443 $20,046
Net Cash Flow ($4,073) ($6,200) ($11,225) ($10,431) ($12,300) ($7,811) ($6,740) ($5,476) ($4,087) ($3,086) ($1,988) ($1,795)
Cash Balance $112,527 $106,327 $95,102 $84,671 $72,371 $64,560 $57,819 $52,343 $48,256 $45,170 $43,182 $41,387
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $116,600 $112,527 $106,327 $95,102 $84,671 $72,371 $64,560 $57,819 $52,343 $48,256 $45,170 $43,182 $41,387
Accounts Receivable $0 $0 $0 $0 $4,813 $10,900 $13,956 $17,126 $19,894 $22,688 $25,905 $28,809 $27,367
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $116,600 $112,527 $106,327 $95,102 $89,484 $83,270 $78,515 $74,945 $72,237 $70,944 $71,075 $71,991 $68,754
Long-term Assets
Long-term Assets $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Accumulated Depreciation $0 $166 $332 $498 $664 $830 $996 $1,162 $1,328 $1,494 $1,660 $1,826 $1,992
Total Long-term Assets $10,000 $9,834 $9,668 $9,502 $9,336 $9,170 $9,004 $8,838 $8,672 $8,506 $8,340 $8,174 $8,008
Total Assets $126,600 $122,361 $115,995 $104,604 $98,820 $92,440 $87,519 $83,783 $80,909 $79,450 $79,415 $80,165 $76,762
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $2,127 $2,127 $2,852 $5,333 $6,072 $6,933 $7,735 $8,387 $9,197 $10,073 $10,724 $9,351
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $2,127 $2,127 $2,852 $5,333 $6,072 $6,933 $7,735 $8,387 $9,197 $10,073 $10,724 $9,351
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $2,127 $2,127 $2,852 $5,333 $6,072 $6,933 $7,735 $8,387 $9,197 $10,073 $10,724 $9,351
Paid-in Capital $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000 $140,000
Retained Earnings ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400) ($13,400)
Earnings $0 ($6,366) ($12,732) ($24,848) ($33,113) ($40,232) ($46,014) ($50,552) ($54,078) ($56,348) ($57,258) ($57,159) ($59,189)
Total Capital $126,600 $120,234 $113,868 $101,752 $93,487 $86,368 $80,586 $76,048 $72,522 $70,252 $69,342 $69,441 $67,411
Total Liabilities and Capital $126,600 $122,361 $115,995 $104,604 $98,820 $92,440 $87,519 $83,783 $80,909 $79,450 $79,415 $80,165 $76,762
Net Worth $126,600 $120,234 $113,868 $101,752 $93,487 $86,368 $80,586 $76,048 $72,522 $70,252 $69,342 $69,441 $67,411

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

LivePlan pitch example

Discover the world’s #1 plan building software

online toy store business plan

Groceries are expensive. Here are some tips to save

  • Updated: Jul. 11, 2024, 1:11 p.m.
  • | Published: Jul. 11, 2024, 1:08 p.m.

Various items in and around a Fred Meyer grocery store

The aisles of the Happy Valley grocery store. Dave Killen / The Oregonian

  • The Associated Press

If you’ve noticed that you’re paying more than before for the same amount of groceries, you’re not the only one. Inflation is easing slightly , but grocery prices are still high — up 21% on average since inflation started to surge more than three years ago.

“When inflation rises, it reduces people’s ability to afford groceries by increasing the overall cost of goods,” said Cassandra Happe, analyst for WalletHub.

More personal finance

  • Liz Weston: Social Security survivor benefits can start at age 60. But what happens if you remarry?
  • Liz Weston: Requesting a payment through pay apps helps sender get funds to the right place
  • Starting your first post-graduation job? Here’s how to organize your finances

If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.


  1. Online Toy Store Business Plan

    online toy store business plan

  2. Online Toy Store Business Plan

    online toy store business plan

  3. toy shop business plan, by sudipta saha aiub

    online toy store business plan

  4. Your Ultimate Guide to Starting an Online Toy Store

    online toy store business plan

  5. Online Toy Store Business Plan

    online toy store business plan

  6. Toy Store Business Plan Example

    online toy store business plan


  1. $2,000 Model Train Set?!


  3. How to Start a Toy Store Business

  4. How To Start Toy Business in India || toy store trends || toy business idea || 2023

  5. Things are changing , my new online toy store 🥹🥹#shorts

  6. Toy Store Business : $1,000,000 a year in Online Sales


  1. Toy Store Business Plan [Free Template

    Discover the key elements to include in your toy store business plan. Our guide offers practical advice, templates, and examples to help you write your own.

  2. How to Start an Online Toy Store

    In this guide, we're going to walk you through everything you need to do and know when starting a toy store business online, step-by-step. 1. Create a Business Plan. All great things start with a plan. Without one, you can easily waste time pushing your business in a direction that, ultimately, leads to failure.

  3. Your Ultimate Guide to Starting an Online Toy Store

    Using a dropshipping model for your online store may also be a practical and reliable choice to decrease the setup and overhead costs further.Like any start-up, establishing an online toy store requires strategic planning and proper execution in marketing, operations, buying, management, and financial know-how.

  4. Starting a Toy Store Business in 13 Easy Steps

    Unlock the steps to starting your own toy store, from market research to location choice and inventory selection. Dive into a rewarding world of play!

  5. Toy Store Business Plan [Sample Template for 2022]

    How to Write a Toy Store Business Plan [Sample Template] Are you about starting a toy store online? If YES, here is a complete sample toy store business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a toy store.

  6. Online Toy Store Business Plan

    Our Online Toy Store Business Plan is a comprehensive blueprint for toy entrepreneurs. To launch a successful toy store, it's essential to understand current industry trends, assess local demand, devise a detailed business plan, select an ideal location, source reputable suppliers, register the enterprise, craft an inviting store layout with ...

  7. 2024 Toy Store Business Plan Example & Template

    Whether you're looking to start or grow your company, our toy store business plan template and example will help you create the perfect plan.

  8. How to Start a Toy Store Business Online

    Do you want to start a toy store online? If YES, here is a complete guide to starting a toy store business with NO money and no experience plus a sample toy store business plan template.

  9. How to Sell Toys Online and Start a Successful Business in 2024

    In this blog, you'll learn each step of the creation process for starting your own toys brand and how to sell on your own online store.

  10. Toy Store: get a solid business plan (pdf example)

    This article provides a step-by-step guide to creating a solid business plan for a toy store, complete with a downloadable PDF example. Get the resources you need to launch your own successful toy store today!

  11. How to Start a Toy Business in 2022: The Ultimate Guide

    Are you planning to start a toy business? Here is the perfect guide which covers everything from selecting your toy niche to reaching out to your target audience.

  12. Toy Store Business Plan Template & Guidebook

    Learn how to write a business plan for your toy store business in just 7 steps. Also, download your business plan guides & templates needed.

  13. How To Write a Retail Store Business Plan (+ Examples)

    Creating a retail store business plan can help you clarify your goals and secure funding. Learn how to write a business plan and use our free template.

  14. How to Open a Toy Store

    Learn how to start a toy store business. Find out how much it will cost to start, typical target market, growth potential & more.

  15. 10-Step Checklist for a Profitable Toy Store Launch

    Ready to turn your love for toys into a lucrative business? With the toy industry projected to hit $120 billion by 2023, theres no better time to start a toy store. Our 10-step checklist covers everything from funding to marketing, ensuring your success in this exciting venture. Start planning now!

  16. How to Write Toy Store Business Plan? Guide & Template

    The kids toy industry is a $27 billion market, making children's toys a viable and potentially lucrative business with the right target demographic, inventory, and store/online experience.

  17. How to start a toy store business

    Learn how to start a toy store business with all the information you need when it comes to planning, setting up, marketing and management.

  18. How to Start a Profitable Toy Store Business [11 Steps]

    Learn how to start a profitable toy store business in 11 easy steps. Get tips on how to create a budget, choose the right location, and more. Start making money with your own toy store today!

  19. How to Start Online Toy Library Business in 7 Steps

    How to start online toy library?Find here online toy rental business plan with investment, business model, eCommerce setup, products, marketing, operations

  20. How to Start a Toy Store Business

    The toy store industry is a huge but competitive market. Find a niche and get favorable wholesale contracts to compete with discount retailers in big stores and online arena.

  21. How to start a Successful online toy store?

    Selling toys online can be the least expensive and most profitable way to do it. This way of selling is easy to get started with, needs…

  22. Toy Shop Business Plan Template

    Toy shop business plan for starting your own store Do you want to start a toy store business? Many people search for toy stores as toys are an essential part of the life of every child and are crucial to enhance their imagination and abilities.

  23. How to Start Up Your Toy Business? Step By Step Learn How to Sell Toys

    Parents of young children make excellent customers for toy stores (Toys Store selling strategy). Children are prone to advertising and marketing, and their ever-changing tastes often drive them to consistently desire new toy merchandise. Depending on your toy business plan, your ideal customers may be diversified.

  24. Children's Educational Toys Business Plan Example

    Explore a real-world children's educational toys business plan example and download a free template with this information to start writing your own business plan.

  25. Groceries are expensive. Here are some tips to save

    Unlike some other items, you can't just stop buying groceries when they get pricey. Here are some expert recommendations for saving on groceries.