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With you on your start-up journey

Helping irish start-ups go global.

For every start-up moment, we're there

From expert advice to raising funding and exploring opportunities in new international markets – Enterprise Ireland is here to support you in those important start-up moments. 

As a start-up, you may work with Enterprise Ireland or Local Enterprise Offices depending on your needs and goals. 

Enterprise Ireland supports innovative start-ups with international growth potential and ambition. 

Local Enterprise Offices support early-stage businesses initially focused on the domestic market.  

• 1 Explore Ireland’s start-up ecosystem
• 2 Access funding and support for your start-up

Access a community of start-up support

Enterprise Ireland helps to support and fund a vibrant start-up ecosystem, providing supports, insights and expertise to the most ambitious start-ups.

Start in Ireland

This tool will help you to understand the Irish start-up landscape, with information on funding, research and enterprise centres and more

Local Enterprise Offices

The 31 LEOs can connect you with the grants, mentorship and other local resources you’ll need to make your start-up happen

Enterprise Ireland's New Frontiers

Get invaluable skills, knowledge and financial support to accelerate your success on Enterprise Ireland’s entrepreneur development programme

Access wider funding through HBAN, an Enterprise Ireland-funded network of angel investors that also provides advice on pitching for investment

Business Innovation Centres

With 4 centres around Ireland, BICs provide specialised expertise, working space, resources and funding to innovative start-ups

Accelerators

Accelerators are designed to support scalable, innovative tech start-ups and provide investment and coaching from accomplished mentors

Accelerate your start-up growth

When your start-up is ready to grow through external investment, Enterprise Ireland can help you take this important step with expert advice and access to funding.

HPSU Feasibility Study Grant

Access up to €30,000 to help you to test how feasible your business strategy is, identify risks and understand the resources you need to begin scaling

Pre-Seed Start Fund

Once you've stress-tested your strategy and have developed an MVP and clear value proposition, you can apply for investment of up to €100,000

Innovative HPSU Fund

Accelerate your international business plan with co-funded equity investment of up to €800,000 for high potential start-ups that are developing new technologies

Contact the start-up team

It’s our business to understand your business. Our dedicated team is here to support you on your journey, guide you to the right support and advise you on the best next steps.

Call us on +353 1 727 2130 - open weekdays from 9am to 5pm.  

Or fill out our online form below.

Supporting women in business

Enterprise Ireland believes that Ireland’s economic success will be driven by harnessing a strong entrepreneurial ecosystem which utilises the skills, ambition and talent of a diverse population.  

Increasing opportunities for women entrepreneurs and in management is a key priority for Enterprise Ireland, and this work is underpinned by o ur six-year Action Plan for Women in Business .    

Discover the businesses we’ve helped grow

Success Stories

The sky’s the limit for Atlantic Aviation Group CEO with Leadership 4 Growth

Drover foods finds recipe for success with leadership 4 growth programme, airtel atn: making aviation safer, greener, and more efficient, family business ethos contributes to world beating formula, sweden’s green revolution creates a golden opportunity for the irish cleantech supply chain, irish company payslip taking the pain out of payroll for companies around the world, st patrick’s week - business events 2024, edtech innovators: the irish companies transforming education in australia and new zealand, case study: innovators' initiative, ata thriving with new digital processes, sign up to our newsletter.

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How to write a business plan

What is a business plan, what to include in your business plan, guides and templates, more information on starting a business.

A business plan is a document that outlines your business goals and how you expect to achieve them. If you are starting a business, you will need a business plan to approach a financial institution for a loan, apply for a small business grant, or pitch to investors.

There is no standard format when writing a business plan. You can include any information that you consider important for your business. It is recommended that at a minimum, your business plan should include:

An executive summary

This is where you describe your business and why you think it will succeed. It must show that a market exists for your product or service. You should explain how you plan to market the business to customers.

Your business and products

This section should include your main products and services, the legal status of the business and your long-term business goals.

Market research

Include any market analysis you have completed and your sales strategy. You should also include the price of your product or services.

Management and organisation structure

This section should include an outline of the management structure of the business. Include any requirements in terms of staff, equipment and machinery.

Financial plan

This section should include projections for expected income and costs, and your funding requirements.

There is no fixed template for setting out your business plan. Each bank or support institution may have their own template.

You can use the outline of a business plan for start-ups and micro businesses on the Local Enterprise Office website.

You can also go to Enterprise Ireland for information on business strategy frameworks .

Teagasc has a workbook to help prospective farmers organise their ideas , before they develop a full business plan.

Find more guides and supports for developing a business plan from the following organisations:

• Local Enterprise Office
• Failte Ireland (pdf)

You may also want to get advice from the representative body for your specific sector .

Read about how to decide on the legal structure of your business and how to get funding .

You may also want to read about registering your business name , and how to pay tax as a self-employed person .

See a list of websites, organisations and public bodies who can give information on starting a business .

Enterprise Ireland

Enterprise Ireland, East Point Business Park The Plaza Dublin 3 D03 E5R6

Related documents

• Starting a business when you return to Ireland Overview of information to help you start a business when you return to Ireland. 2105.826
• How to appeal a planning permission decision Outlines the circumstances in which you can appeal a planning decision and how to make an appeal. 2004.3323
• Coming to set up a business or invest in Ireland Information for foreign nationals on the immigrant investor and entrepreneur schemes. 1996.5889

If you have a question about this topic you can contact the Citizens Information Phone Service on 0818 07 4000 (Monday to Friday, 9am to 8pm).

You can also contact your local Citizens Information Centre .

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SMALL BUSINESS ENTERPRISE (SBE) 

• Must be an independent business
• Gross receipts, when averaged over a three-year period, do not exceed gross income limitations for that particular industry, as defined by the Small Local Business Enterprise Office

SMALL LOCAL BUSINESS ENTERPRISE (SLBE)

• Must be an independent business which is a Small Business Enterprise, as defined above
• Main office must be physically located in the City of Boston, as defined by the SLBE certification regulations

VETERAN-OWNED SMALL BUSINESS 

• Must have a Certification Letter from the U.S. Department of Veterans Affairs

MINORITY BUSINESS ENTERPRISE (MBE)

Must be a business organization beneficially owned by one or more minority group members as follows:

• The business must be at least 51% beneficially owned by minority group members.
• The minority owners must show that they have control over management.
• The firm has not been solely established for the purpose of taking advantage of a special program which has been developed to help minority-owned businesses.

WOMAN BUSINESS ENTERPRISE (WBE)

Must be an independent business organization which is beneficially owned by one or more women as follows:

• The business must be at least 51% beneficially owned by a woman.
• The woman owner must show that she has control over management.
• The firm has not been solely established for the purpose of taking advantage of a special program which has been developed to help woman-owned businesses.

You can apply for certification with the Equity and Inclusion Unit if you own a certain type of business in Boston. 

Get your business certified

Sector-Specific Relief Grant Program for Massachusetts Small Businesses

The application portal is now closed. Keep an eye on your email for correspondence from Massachusetts Growth Capital Corporation (MGCC). This may contain requests for additional information or notice of award, or both.

MA Small Biz Reopening Guide - Massachusetts Small Business COVID Response Coalition

The MA Small Biz Reopening Guide is a website that helps small business owners in Massachusetts figure out:

• how to reopen their business following the COVID-19 pandemic, and
• temporary relief implemented by the Commonwealth of Massachusetts.

The site is focused on assisting micro businesses, especially those located in low-to-moderate income areas or otherwise underserved communities. These include businesses that are owned by people of color, immigrants, and women.

COVID-19 Recovery Fund - Boston Local Development Corporation (BLDC)

The purpose of this new fund is the alleviation of sudden and severe economic dislocation caused by COVID-19. The fund provides permanent resources to support economic resiliency and to further the City of Boston 's objectives for long-term economic recovery. BLDC staff have compiled a list that includes many needs that can be addressed through small business loan assistance. These needs generally fall under two categories: renovating and activating Boston small businesses.   Renovate  recognizes the need for new practices and physical improvements small business will have to complete to safely open.

To comply with city requirements, businesses must provide:

• a safe environment that embraces best practices in social distancing, and
• protection for both customers and employees.

Businesses will need physical barriers including plexiglass and other solutions that will help comply with social distancing requirements, including:

• reconfigured aisles
• alternatives to current seating arrangements, and
• improved HVAC systems.  If a business’s existing HVAC system is not compliant, there may be a need to install a completely new system. 

The funding for this new program will allow the BLDC to target financing these types of improvements.

Activate  encompasses a variety of other financing needs for new and existing businesses. Some examples of activate are:

• Substitute for the lack of, or reduced, bank financing to activate new business projects currently in the pipeline.
• Assist with funding improvements to a small business’s social media presence to activate sales.
• Provide working capital to assist businesses as they hire or rehire staff and to fund restocking inventory needed to activate sales.

Pandemic Unemployment Assistance (PUA) - State of Massachusetts

PUA provides up to 39 weeks of unemployment benefits to individuals who are unable to work because of a COVID-19-related reason but are not eligible for regular or extended unemployment benefits. These individuals include:

the self-employed

independent contractors

workers with limited work history, and

Please note : You should apply for PUA retroactive to your first week of total or partial unemployment. Most regular claims are processed within 21-28 days after filing. Many are processed within the first week of filing.  Learn more and apply on the state's website.

Cannabis business :

Establishing a cannabis business in the City of Boston requires approval from both the City and the state of Massachusetts.  Please review the steps and documents  you need to follow before completing a business registration form.

There is  additional information on obtaining, renewing, or amending a business certificate . You may be eligible for a  specialized Equity and Inclusion Unit business certificate.

Daycare businesses

Childcare businesses in Boston are required to obtain a  state-issued daycare provider license .

Food truck vendors

Since 2011, the city of Boston has supported a food truck program with over 95 food trucks occupying both public and private sites across Boston.   Our office offers a guide for obtaining the proper permits and inspection materials for your food truck.  To obtain a business certificate as a food truck, the following documents are required:

• health permit
• fire permit
• Hawkers and Peddlers License
• Commissary kitchen agreement or letter
• Certificate of Liability Insurance

Home improvement contractor   (HIC) or  construction supervisor (CS)

Want more information about HIC  registration and CS licenses? Please contact  617-973-8797  or  888-283-3757  toll free.

Real estate broker

To start a real estate business, a licensed real estate broker who is registered with the Commonwealth of Massachusetts will need to apply for a business certificate.   

Please note: A  real estate salesperson   cannot  file a business registration. A salesperson cannot operate their own real estate business until they complete the requirements and pass the state exam for a Real Estate Brokers License.

Restaurants

Our office is committed to facilitating the success of a thriving restaurant ecosystem in the City of Boston. The COVID-19 pandemic has had a profound impact on the food service industry.    In response, the  Restaurant Revitalization Fund  and  Small Business Relief Fund 2.0  were created to help businesses impacted by the pandemic. We also held a  City Hall Restaurant Spotlight  last summer to 

Short-term rental housing

If you are renting out your home for 28 days or less, you need to register it as a short-term rental. This includes apartments, individual rooms, and entire units.  Learn more about short-term rentals .

Small business help

Space grants.

The City is working to identify creative ways to bring people back to commercial districts to revitalize our local...

Re-FRESH Program

The Revitalization of Food Restaurants and Establishments to Stabilize Holistically program or Re-FRESH is an effort to...

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Our consultants work with entrepreneurs and small business owners. They provide the tools needed to start, strengthen...

Storefront Improvements

Learn about resources for sign and storefront improvements for your business.

Legacy Business Program

A " Legacy Business" is defined as those businesses that are long standing, independent enterprises that make a strong...

Outdoor Dining Program

We are committed to supporting and growing Boston’s restaurants through the 2024 Outdoor Dining Program.

Women Entrepreneurs Boston

Women Entrepreneurs Boston (WE BOS) provides skill-building opportunities, technical help, and networking. We help women...

Boston Main Streets

The network of 20 independent nonprofit Main Streets organizations exists across Boston. Main Streets use a...

Food Trucks

We are committed to supporting and growing Boston’s thriving food truck ecosystem.

Employee ownership help

We have information to help you build and grow your worker cooperative or employee-owned firm in the City of Boston.

Child Care Entrepreneur Fund

Family Child Care (FCC) providers are essential to Boston. The Childcare Entrepreneur Fund provides business training to...

Age-friendly businesses in Boston

An age- and dementia-friendly business is one in which people of all ages and abilities can comfortably shop for goods...

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“Making it Happen” 5 years of the Local Enterprise Office Network

17th April 2019

Over 18,000 Jobs created through Local Enterprise Offices

Minister humphreys and minister breen announce local enterprise figures from first 5 years, 5 years of local enterprise offices, 18,640 net jobs created, €81.5million in grants approved, over 140,000 trained, over 5,000 projects approved.

Since the Local Enterprise Offices (LEOs) were established in 2014 they have supported the creation of over 18,600 jobs nationwide with 144,830 entrepreneurs and business people trained in a range of skills over the five years.  The figures were announced today by Heather Humphreys T.D., Minister for Business, Enterprise and Innovation and Pat Breen T.D., Minister for Trade, Employment, Business, EU Digital Single Market and Data Protection at an event in Russborough House in Wicklow to celebrate 5 Years of the Local Enterprise Offices.

Since 2014 the Local Enterprise Offices have approved and contributed funding to over 5,000 business and entrepreneurial projects.  The LEOs have distributed €81.5million worth of direct financial assistance to small businesses and entrepreneurs, stimulating job creation in communities across the country.  In those 5 years, 40,577 people have received mentoring support through their LEO, while over 17,500 have taken a Start Your Own Business course.   

Minister Heather Humphreys T.D. , said; “Since their inception in 2014, the Local Enterprise Offices (LEOs) have played a hugely significant role in generating indigenous employment across the country.  There are now over 36,000 people employed by LEO-supported companies, small Irish businesses that are creating jobs in their own towns and villages. Supporting regional enterprise is a big priority of mine as Minister and it’s for this reason that I allocated an additional €5 million to the LEOs in Budget 2019.

Turning to Future Jobs Ireland, the new whole-of-Government plan to secure the country’s economic success, the Minister said:

“A range of measures in Future Jobs Ireland 2019 support balanced regional development and the LEOs will play a central role in the success of the initiative. For 2019, the focus will be on strengthening the capacity of LEOs to provide a comprehensive suite of supports to indigenous Irish businesses and entrepreneurs. We are also working to increase the take-up of LEO productivity supports in particular. Our entrepreneurs are central to ensuring balanced regional development into the future, and I have no doubt the LEOs will continue the success of the past five years in the next five and beyond.”   

Minister Pat Breen, T.D., said; “Small businesses are the heartbeat of the Irish economy and they make a huge impact to local economies across the country.  The Local Enterprise Offices have become the most important resource for any entrepreneur or small business looking for support or training.  With over 144,000 trained and 40,000 receiving specialist mentoring, the LEOs are providing these businesses with the skills and knowledge to start and grow, to create jobs and generate significant revenue for the Irish economy.”

Established in 2014 by the Department of Business, Enterprise and Innovation, the 31 Local Enterprise Offices nationwide are operated in a partnership between Enterprise Ireland and the Local Authorities.  Devised as a “first stop shop” for those looking to start a business or for small businesses looking for support, the Local Enterprise Offices are now a significant source of job creation and a hub of entrepreneurship across the country. 

Some of the successful companies who have been supported by their Local Enterprise Office include; Simtech Aviation (Fingal), Irish Fairy Door Company (South Dublin), Beats Medical (Dun-Laoghaire Rathdown), Blacks of Kinsale (Cork North & West), Pip & Pear (Waterford), GloFox (Dun-Laoghaire Rathdown), Neurant Medical (Galway), Keoghs Crisps (Fingal) and Strong Roots (Dublin City) 

Oisin Geoghegan, Chair of the network of Local Enterprise Offices , said; “The figures really do speak for themselves when you look across the 5 years of the Local Enterprise Offices.  Every one of the 31 LEOs have played a key role in fostering entrepreneurship in their area and they are very much at the fulcrum of the local business community.  That positioning has come through trust, expertise and the ability to help businesses over the toughest of hurdles because they have the resources to do so.  Looking to the future, we are at the forefront of microenterprise in Ireland and we have an opportunity to help shape policy and supports that we believe will only increase these impressive figures in the next 5 years and give our entrepreneurs and small businesses an even greater advantage in the market.”

Mark Christal, Manager, Regions and Entrepreneurship, Enterprise Ireland said; “ The Local Enterprise Offices have been a significant success story for Irish small businesses. The LEOs have played a critical role for regional development, making a significant contribution to ensuring that small businesses receive the very best advice and support to assist in overcoming the challenges they may encounter.  This is reflected in the growing number of LEO client companies that are now transferring to Enterprise Ireland who have the global ambition to scale and expand the reach of their businesses overseas.  Our partnership with the Local Authorities is critical, and our working together with the LEOs has ensured Irish small businesses have the very best support and every opportunity of making an impact on the world stage.”

Lar Power, Local Authorities representative and Chief Executive of Leitrim County Council, said; “ Local Enterprise Offices have played a huge part in supporting business development across the country over the last five years. Local authorities are delighted to partner with Enterprise Ireland to facilitate the LEOs in providing practical, direct supports that make a huge difference to businesses as they develop. The positive impact LEOs have is felt not only by those individual businesses but also more broadly across our areas, supporting local authorities’ economic development ambitions through employment growth, increased business activity, and enhanced entrepreneurial spirit within our communities.” 

LEOs offer a comprehensive range of supports from mentoring and training to financial assistance and Brexit planning, to entrepreneurs and small businesses alike to help them to plan, start and grow.  The Local Enterprise Offices also run some significant programmes to increase engagement and draw entrepreneurs and small businesses into the business support eco-system.  These include Ireland’s Best Young Entrepreneur (IBYE), the National Enterprise Awards, Food Academy, the Student Enterprise Programme and Local Enterprise Week.   

Local Enterprise Office Figures – 2014 to 2019

18,640 – Jobs created by Local Enterprise Office supported clients

5,080 – Projects approved for funding by the Local Enterprise Offices

€81.5m – Direct financial assistance to Local Enterprise Office clients

17,587 – Taken Start Your Own Business with their Local Enterprise Office

144,830 – Engaged in training with their Local Enterprise Office

7,371 – Entrants to Ireland’s Best Young Entrepreneur (IBYE)

752 – Availed of a Technical Assistance for Micro Exporters (TAME) grant

40,577 – Availed of specialist mentoring through their Local Enterprise Office

5,227 – Received Trading Online Voucher

24,245 – Average yearly entrants to the Student Enterprise Programme

1,687 – Approved applications for Microfinance Ireland loans

432 – Availed of LEAN Consultancy through their Local Enterprise Office

For further information:

Declan Lee – Enterprise Ireland – [email protected] / 087 695 7451

Sarah Bohan – Enterprise Ireland – [email protected] / 087 653 9936

The Department of Business, Enterprise and Innovation (DBEI) plays a key role in implementing the Government’s policies of stimulating the productive capacity of the economy and creating an environment which supports job creation and maintenance. The Department also has a remit to promote fair competition in the marketplace, protect consumers and safeguard workers.

For more information please contact [email protected] or ph: (01) 6312200

Back to Department News

Simple Business Plan Template (2024)

Updated: May 4, 2024, 4:37pm

Table of Contents

Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.

While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.

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Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.

Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.

Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.

Download free template as .docx

Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.

1. Your Mission or Vision

Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.

• What does your business do? Are you selling products, services, information or a combination?
• Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
• Who does your business benefit? Who is your target market and ideal customer for your concept?
• Why would potential customers care? What would make your ideal customers take notice of your business?
• How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?

These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.

2. Offer and Value Proposition

This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.

As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.

For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.

3. Audience and Ideal Customer

Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.

There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.

Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.

However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.

4. Revenue Streams, Sales Channels and Marketing

Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.

Revenue Streams

Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.

For example, our cottage baker startup might consider these revenue streams:

• Product sales : Online, pop-up shops , wholesale and (future) in-store sales
• Affiliate income : Monetize blog and social media posts with affiliate links
• Advertising income : Reserve website space for advertising
• E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
• Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
• Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
• Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
• Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs

Sales Channels

Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.

The product sales channels for our cottage bakery example can include:

• Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
• E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
• Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
• Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location

Channels that support other income streams might include:

• Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
• Advertising income : Reserved advertising spaces on the e-commerce website
• E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
• Video income : YouTube channel with ad monetization
• Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
• Members-only content : Password-protected website content using membership apps such as MemberPress

Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.

However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.

5. Structure, Suppliers and Operations

This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.

Our cottage baker example might use a structure and startup plan such as this:

• Business structure : Sole proprietorship with a “doing business as” (DBA) .
• Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
• Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
• Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
• Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.

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6. Financial Forecasts

Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.

Cost Forecast

Our cottage baker’s forecasted lean startup costs might include:

Gross Profit Projections

This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.

Here are some examples of projected gross profits for our cottage baker:

Bottom Line

Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.

Is there a template for a business plan?

You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.

What does a simple business plan include?

A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.

How can I create a free business plan template?

Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Business plans might seem like an old-school stiff-collared practice, but they deserve a place in the startup realm, too. It’s probably not going to be the frame-worthy document you hang in the office—yet, it may one day be deserving of the privilege.

Whether you’re looking to win the heart of an angel investor or convince a bank to lend you money, you’ll need a business plan. And not just any ol’ notes and scribble on the back of a pizza box or napkin—you’ll need a professional, standardized report.

Bah. Sounds like homework, right?

Yes. Yes, it does.

However, just like bookkeeping, loan applications, and 404 redirects, business plans are an essential step in cementing your business foundation.

Don’t worry. We’ll show you how to write a business plan without boring you to tears. We’ve jam-packed this article with all the business plan examples, templates, and tips you need to take your non-existent proposal from concept to completion.

Table of Contents

What Is a Business Plan?

Tips to Make Your Small Business Plan Ironclad

How to Write a Business Plan in 6 Steps

Startup Business Plan Template

Business Plan Examples

Work on Making Your Business Plan

How to Write a Business Plan FAQs

What is a business plan why do you desperately need one.

A business plan is a roadmap that outlines:

• Who your business is, what it does, and who it serves
• Where your business is now
• Where you want it to go
• How you’re going to make it happen
• What might stop you from taking your business from Point A to Point B
• How you’ll overcome the predicted obstacles

While it’s not required when starting a business, having a business plan is helpful for a few reasons:

• Secure a Bank Loan: Before approving you for a business loan, banks will want to see that your business is legitimate and can repay the loan. They want to know how you’re going to use the loan and how you’ll make monthly payments on your debt. Lenders want to see a sound business strategy that doesn’t end in loan default.
• Win Over Investors: Like lenders, investors want to know they’re going to make a return on their investment. They need to see your business plan to have the confidence to hand you money.
• Stay Focused: It’s easy to get lost chasing the next big thing. Your business plan keeps you on track and focused on the big picture. Your business plan can prevent you from wasting time and resources on something that isn’t aligned with your business goals.

Beyond the reasoning, let’s look at what the data says:

• Simply writing a business plan can boost your average annual growth by 30%
• Entrepreneurs who create a formal business plan are 16% more likely to succeed than those who don’t
• A study looking at 65 fast-growth companies found that 71% had small business plans
• The process and output of creating a business plan have shown to improve business performance

Convinced yet? If those numbers and reasons don’t have you scrambling for pen and paper, who knows what will.

Don’t Skip: Business Startup Costs Checklist

Before we get into the nitty-gritty steps of how to write a business plan, let’s look at some high-level tips to get you started in the right direction:

Be Professional and Legit

You might be tempted to get cutesy or revolutionary with your business plan—resist the urge. While you should let your brand and creativity shine with everything you produce, business plans fall more into the realm of professional documents.

Think of your business plan the same way as your terms and conditions, employee contracts, or financial statements. You want your plan to be as uniform as possible so investors, lenders, partners, and prospective employees can find the information they need to make important decisions.

If you want to create a fun summary business plan for internal consumption, then, by all means, go right ahead. However, for the purpose of writing this external-facing document, keep it legit.

Know Your Audience

Your official business plan document is for lenders, investors, partners, and big-time prospective employees. Keep these names and faces in your mind as you draft your plan.

Think about what they might be interested in seeing, what questions they’ll ask, and what might convince (or scare) them. Cut the jargon and tailor your language so these individuals can understand.

Remember, these are busy people. They’re likely looking at hundreds of applicants and startup investments every month. Keep your business plan succinct and to the point. Include the most pertinent information and omit the sections that won’t impact their decision-making.

Invest Time Researching

You might not have answers to all the sections you should include in your business plan. Don’t skip over these!

Your audience will want:

• Detailed information about your customers
• Numbers and solid math to back up your financial claims and estimates
• Deep insights about your competitors and potential threats
• Data to support market opportunities and strategy

Your answers can’t be hypothetical or opinionated. You need research to back up your claims. If you don’t have that data yet, then invest time and money in collecting it. That information isn’t just critical for your business plan—it’s essential for owning, operating, and growing your company.

Stay Realistic

Your business may be ambitious, but reign in the enthusiasm just a teeny-tiny bit. The last thing you want to do is have an angel investor call BS and say “I’m out” before even giving you a chance.

The folks looking at your business and evaluating your plan have been around the block—they know a thing or two about fact and fiction. Your plan should be a blueprint for success. It should be the step-by-step roadmap for how you’re going from Point A to Point B.

How to Write a Business Plan—6 Essential Elements

Not every business plan looks the same, but most share a few common elements. Here’s what they typically include:

• Executive Summary
• Business Overview
• Products and Services
• Market Analysis
• Competitive Analysis
• Financial Strategy

Below, we’ll break down each of these sections in more detail.

1. Executive Summary

While your executive summary is the first page of your business plan, it’s the section you’ll write last. That’s because it summarizes your entire business plan into a succinct one-pager.

Begin with an executive summary that introduces the reader to your business and gives them an overview of what’s inside the business plan.

Your executive summary highlights key points of your plan. Consider this your elevator pitch. You want to put all your juiciest strengths and opportunities strategically in this section.

2. Business Overview

In this section, you can dive deeper into the elements of your business, including answering:

• What’s your business structure? Sole proprietorship, LLC, corporation, etc.
• Where is it located?
• Who owns the business? Does it have employees?
• What problem does it solve, and how?
• What’s your mission statement? Your mission statement briefly describes why you are in business. To write a proper mission statement, brainstorm your business’s core values and who you serve.

Don’t overlook your mission statement. This powerful sentence or paragraph could be the inspiration that drives an investor to take an interest in your business. Here are a few examples of powerful mission statements that just might give you the goosebumps:

• Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
• Tesla: To accelerate the world’s transition to sustainable energy.
• InvisionApp : Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
• TED : Spread ideas.
• Warby Parker : To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.

3. Products and Services

As the owner, you know your business and the industry inside and out. However, whoever’s reading your document might not. You’re going to need to break down your products and services in minute detail.

For example, if you own a SaaS business, you’re going to need to explain how this business model works and what you’re selling.

You’ll need to include:

• What services you sell: Describe the services you provide and how these will help your target audience.
• What products you sell: Describe your products (and types if applicable) and how they will solve a need for your target and provide value.
• How much you charge: If you’re selling services, will you charge hourly, per project, retainer, or a mixture of all of these? If you’re selling products, what are the price ranges?

4. Market Analysis

Your market analysis essentially explains how your products and services address customer concerns and pain points. This section will include research and data on the state and direction of your industry and target market.

This research should reveal lucrative opportunities and how your business is uniquely positioned to seize the advantage. You’ll also want to touch on your marketing strategy and how it will (or does) work for your audience.

Include a detailed analysis of your target customers. This describes the people you serve and sell your product to. Be careful not to go too broad here—you don’t want to fall into the common entrepreneurial trap of trying to sell to everyone and thereby not differentiating yourself enough to survive the competition.

The market analysis section will include your unique value proposition. Your unique value proposition (UVP) is the thing that makes you stand out from your competitors. This is your key to success.

If you don’t have a UVP, you don’t have a way to take on competitors who are already in this space. Here’s an example of an ecommerce internet business plan outlining their competitive edge:

FireStarters’ competitive advantage is offering product lines that make a statement but won’t leave you broke. The major brands are expensive and not distinctive enough to satisfy the changing taste of our target customers. FireStarters offers products that are just ahead of the curve and so affordable that our customers will return to the website often to check out what’s new.

5. Competitive Analysis

Your competitive analysis examines the strengths and weaknesses of competing businesses in your market or industry. This will include direct and indirect competitors. It can also include threats and opportunities, like economic concerns or legal restraints.

The best way to sum up this section is with a classic SWOT analysis. This will explain your company’s position in relation to your competitors.

6. Financial Strategy

Your financial strategy will sum up your revenue, expenses, profit (or loss), and financial plan for the future. It’ll explain how you make money, where your cash flow goes, and how you’ll become profitable or stay profitable.

This is one of the most important sections for lenders and investors. Have you ever watched Shark Tank? They always ask about the company’s financial situation. How has it performed in the past? What’s the ongoing outlook moving forward? How does the business plan to make it happen?

Answer all of these questions in your financial strategy so that your audience doesn’t have to ask. Go ahead and include forecasts and graphs in your plan, too:

• Balance sheet: This includes your assets, liabilities, and equity.
• Profit & Loss (P&L) statement: This details your income and expenses over a given period.
• Cash flow statement: Similar to the P&L, this one will show all cash flowing into and out of the business each month.

It takes cash to change the world—lenders and investors get it. If you’re short on funding, explain how much money you’ll need and how you’ll use the capital. Where are you looking for financing? Are you looking to take out a business loan, or would you rather trade equity for capital instead?

Read More: 16 Financial Concepts Every Entrepreneur Needs to Know

Startup Business Plan Template (Copy/Paste Outline)

Ready to write your own business plan? Copy/paste the startup business plan template below and fill in the blanks.

Executive Summary Remember, do this last. Summarize who you are and your business plan in one page.

Business Overview Describe your business. What’s it do? Who owns it? How’s it structured? What’s the mission statement?

Products and Services Detail the products and services you offer. How do they work? What do you charge?

Market Analysis Write about the state of the market and opportunities. Use date. Describe your customers. Include your UVP.

Competitive Analysis Outline the competitors in your market and industry. Include threats and opportunities. Add a SWOT analysis of your business.

Financial Strategy Sum up your revenue, expenses, profit (or loss), and financial plan for the future. If you’re applying for a loan, include how you’ll use the funding to progress the business.

5 Frame-Worthy Business Plan Examples

Want to explore other templates and examples? We got you covered. Check out these 5 business plan examples you can use as inspiration when writing your plan:

• SBA Wooden Grain Toy Company
• SBA We Can Do It Consulting
• OrcaSmart Business Plan Sample
• Plum Business Plan Template
• PandaDoc Free Business Plan Templates

Get to Work on Making Your Business Plan

If you find you’re getting stuck on perfecting your document, opt for a simple one-page business plan —and then get to work. You can always polish up your official plan later as you learn more about your business and the industry.

Remember, business plans are not a requirement for starting a business—they’re only truly essential if a bank or investor is asking for it.

Ask others to review your business plan. Get feedback from other startups and successful business owners. They’ll likely be able to see holes in your planning or undetected opportunities—just make sure these individuals aren’t your competitors (or potential competitors).

Your business plan isn’t a one-and-done report—it’s a living, breathing document. You’ll make changes to it as you grow and evolve. When the market or your customers change, your plan will need to change to adapt.

That means when you’re finished with this exercise, it’s not time to print your plan out and stuff it in a file cabinet somewhere. No, it should sit on your desk as a day-to-day reference. Use it (and update it) as you make decisions about your product, customers, and financial plan.

Review your business plan frequently, update it routinely, and follow the path you’ve developed to the future you’re building.

Keep Learning: New Product Development Process in 8 Easy Steps

What financial information should be included in a business plan?

Be as detailed as you can without assuming too much. For example, include your expected revenue, expenses, profit, and growth for the future.

What are some common mistakes to avoid when writing a business plan?

The most common mistake is turning your business plan into a textbook. A business plan is an internal guide and an external pitching tool. Cut the fat and only include the most relevant information to start and run your business.

Who should review my business plan before I submit it?

Co-founders, investors, or a board of advisors. Otherwise, reach out to a trusted mentor, your local chamber of commerce, or someone you know that runs a business.

Ready to Write Your Business Plan?

Don’t let creating a business plan hold you back from starting your business. Writing documents might not be your thing—that doesn’t mean your business is a bad idea.

Let us help you get started.

Join our free training to learn how to start an online side hustle in 30 days or less. We’ll provide you with a proven roadmap for how to find, validate, and pursue a profitable business idea (even if you have zero entrepreneurial experience).

Stuck on the ideas part? No problem. When you attend the masterclass, we’ll send you a free ebook with 100 of the hottest side hustle trends right now. It’s chock full of brilliant business ideas to get you up and running in the right direction.

About Jesse Sumrak

Jesse Sumrak is a writing zealot focused on creating killer content. He’s spent almost a decade writing about startup, marketing, and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped business. A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.

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Use the Office offline installer

To help with issues you might encounter when installing Microsoft 365 because of slow speeds or unreliable connections, as a first step download the Support and Recovery Assistant tool. (For information about this tool, go here .)

Offline installer manual steps

If the Microsoft Support and Recovery Assistant didn't help, follow the steps below that are specific to your plan. You need to be connected to the internet to download this installer file, but once that's done, you can then install Microsoft 365 offline on a PC at your convenience.

The steps below differ if your Microsoft 365 product is part of an Office for home or Office for business plan, so you need to select the correct tab for your product.

Click here to see what products are included in the home or business plans.

Tip:  If you purchased Office through a company benefit, see Microsoft 365 through the Microsoft Workplace Discount Program . Microsoft 365

Microsoft 365 for home

If your Microsoft 365 product is one of the following, you have a  Microsoft 365 for home product. This can be a subscription, or a one-time purchase of Microsoft 365 Office, or individual Microsoft 365 application. These products are usually associated with a personal Microsoft account.

Microsoft 365 subscriptions: The following products include the fully installed Microsoft 365 applications.

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Office 2021, Office 2019, or  Office 2016 versions available as one-time purchases: The following products include the fully installed Office applications.

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Stand-alone Office 2021, Office 2019, or Office 2016 apps available as one-time purchases

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Tip:  *The desktop version of OneNote is only available in Microsoft 365, Office 2021, and Office 2016 versions. In Office 2019, OneNote for Windows 10 is the default OneNote experience. See the FAQ .

Microsoft 365 for business

If your Microsoft 365 product is one of the following, you have a  Microsoft 365 for business product. These products are usually associated with a work or school account, and your Microsoft 365 license (if your subscription has one) came from the organization where you work or go to school.   

Microsoft 365 Subscriptions: The following products include the fully installed Microsoft 365 applications.

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Tip:  With these Microsoft 365 subscriptions, there are no desktop applications to download and install, but in most cases, you can still access and use online versions of Office apps in your web browser. See  Free Office on the web .

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Select your plan

Step 1. download the offline installer from your account portal.

To download the offline installer, go to www.office.com . If you're not already signed in with the Microsoft account associated with your copy of Microsoft 365 or Microsoft 365 do that now. If you're signed in with a different account, sign out of that and then sign in again with the correct Microsoft account.

Note:  If you're trying to install Microsoft 365 that you got through your work or school and you already signed in with your work or school account, don't follow these instructions. Select the Office for business tab from above instead.

Select Install Office . If you have a Microsoft 365 subscription, you'll also need to select Install Office > on the Installs page.

In the Download and install window, select Other options .

Check the box Download an offline installer and select the language you want to install the Microsoft 365 apps in. Select Download .

When you're prompted, from the bottom of your browser window, select Save (in Edge), Open (in Internet Explorer), Open when done (in Chrome), or Save File (in Firefox). The file will begin downloading on your PC.

Once the download is complete, open File Explorer and locate a new virtual drive, for example (D:) . This drive contains the Microsoft 365 installation files. If you don't see the new drive, locate the image file you downloaded and double-click it. The new drive should appear in your directory.

Note:  If you already have a drive labeled (D:) , Microsoft 365 creates a virtual drive with the next available letter, which would be (E:) (as shown in the next step below). Save the image: You can also choose to save a copy of this virtual drive to a thumb drive or disc for later use.

Step 2. Install Office

Select the Microsoft 365 folder from the virtual drive and then double-click either the Setup32.exe to install the 32-bit version of Microsoft 365, or Setup64.exe to install the 64-bit version to begin the offline installation. If you're not sure which version is right for you, see Choose the 64-bit or 32-bit version of Office .

When you see the message, You're all set , you can access your Microsoft 365 applications.

After your Microsoft 365 installation is complete, you need to activate Microsoft 365. Be sure you're connected to the Internet and then open any Office application, such as Word or Excel.

In most cases, Office is activated once you start an application and after you click Accept to agree to the License terms. If you need activation help, see Activate Office .

After activating Office and before you start using it, make sure you have the latest update.

In any Microsoft 365 app, for example Word, open a new or existing document, then select File  > Account .

From the Update Options drop-down list box, select Update Now .

If you have a Microsoft 365 for business product you can use the Microsoft 365 Deployment Tool (ODT) to download and install Microsoft 365 or Microsoft 365 offline. The tool is designed for enterprise environments and runs from the command line, so the steps are more complicated--but they'll still work for installation on a single device.

You must have a Microsoft 365 or Microsoft 365 license assigned to you to install and activate the Microsoft 365 apps. To check if you have one, see What Microsoft 365 business product or license do I have?

Step 1 - Download and install the Office Deployment Tool

Create a folder on your hard drive and name it ODT . For this example, we'll create it on the c:\ drive, like so: c:\ODT .

Download the Microsoft 365 Deployment Tool from the Microsoft Download Center . Select Save As and save it to your downloads folder.

In your downloads folder, double-click the Office Deployment Tool exe file to install it.

If you see the User Account Control prompt that says, Do you want to allow this app to make changes to your device? , click Yes .

Accept the Microsoft Software License Terms, and then click Continue .

In the Browse for Folder dialog, select the ODT folder you created in earlier, and then click OK .

Step 2 - Download and install Office

The drop-down list below contains detailed steps that show how to download and install the 32-bit or 64-bit version of Microsoft 365 Apps for enterprise or Microsoft 365 Apps for business.

If you have a Microsoft 365 Apps for business or Microsoft 365 Business Standard plan, you need to download the Microsoft 365 Apps for business version. For all other plans, download the Microsoft 365 Apps for enterprise version. See the following if you're not sure which version to install:

To find out which Microsoft 365 plan you have, see What Microsoft 365 business product or license do I have?

If you're not sure how to decide between 64-bit or 32-bit, see Choose between the 64-bit or 32-bit version of Office .

• Which version of Office do you want to install?
• Install the 32-bit version of Office365_ProPlus
• Install the 64-bit version of Office365_ProPlus
• Install the 32-bit version of Office365_Business
• Install the 64-bit version of Office365_Business

Step 1: Install the 32-bit version of Microsoft 365 Apps for enterprise

Open Notepad on your computer.

Copy and paste the following into a blank text file in Notepad:

Note:  The <Language ID> in the code above is for the English version "en-us". You need to change what's between those quotes if you want to download Office in a different language. If you're not sure what that is, use the URL for this topic to see your language ID, for example, "support.office.com/< this is your language ID >/article". In the text you just copied, replace "en-us" in this line, <Language ID=" your language ID " />.

Save the file as installOfficeProPlus32.xml in the ODT folder.

Click Start , type run , and then select the Run Desktop app to open it.

In the Run dialog, type the following exactly as shown below.

c:\odt\setup.exe /download installOfficeProPlus32.xml

A blank dialog box appears with c:\ODT\setup.exe in the title bar. The Office installation files should start downloading to the ODT folder on your computer.

It can take a while to finish downloading and it may look like nothing is happening while the files are downloading. You'll know the installation is complete once the dialog box closes on its own, and a new folder called Office appears in the ODT folder you created earlier.

After the files have finished downloading, open the Run dialog box again. This time type the following.

c:\odt\setup.exe /configure installOfficeProPlus32.xml

The install should begin.

Step 2: Activate and update Office

After your Office installation is complete, you need to activate Office. Be sure you're connected to the Internet and then open any Office application, such as Word or Excel.

Next, open an existing document or create a new document and select File > Account . Office should automatically activate.

After you activate Office and before you start using it, make sure you have the latest updates. In the same document, select Update Options and in the drop-down list box, select Update Now .

If nothing happens, close the application and repeat steps 2 and 3 to update Office from the Account page.

Leave us a comment

Were these steps helpful? If so, please let us know at the bottom of this topic. If they weren't, and you're still having trouble installing Office, tell us what you were trying to do and where you had difficulties. We'll use your feedback to double-check our steps and provide additional information.

Step 1: Install the 64-bit version of Microsoft 365 Apps for enterprise

Save the file as installOfficeProPlus64.xml in the ODT folder.

c:\odt\setup.exe /download installOfficeProPlus64.xml

c:\odt\setup.exe /configure installOfficeProPlus64.xml

Step 1: Install the 32-bit version of Microsoft 365 Apps for business

Save the file as installOfficeBusRet32.xml in the ODT folder.

c:\odt\setup.exe /download installOfficeBusRet32.xml

If you see the User Account Control prompt that says, Do you want to allow this app to make changes to your device? , click OK .

c:\odt\setup.exe /configure installOfficeBusRet32.xml

Step 1: Install the 64-bit version of Microsoft 365 Apps for business

Save the file as installOfficeBusRet64.xml in the ODT folder.

c:\odt\setup.exe /download installOfficeBusRet64.xml

c:\odt\setup.exe /configure installOfficeBusRet64.xml

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Here is a free business plan sample for a fruit and vegetable store.

Have you ever envisioned owning a bustling fruit and vegetable market that serves as a cornerstone of health in your community? Wondering where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for a fruit and vegetable market.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fresh produce venture into a thriving business.

To jumpstart your planning process with ease and precision, feel free to utilize our fruit and vegetable market business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fruit and vegetable store?

A good business plan for a fruit and vegetable market must cater to the unique aspects of this type of retail business.

Initially, it's crucial to provide a comprehensive overview of the market landscape. This includes up-to-date statistics and an exploration of emerging trends within the industry, similar to what we've incorporated in our fruit and vegetable market business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, restaurants, or health-conscious consumers) and establish your market's distinctive features (like offering organic produce, exotic fruits, or locally-sourced vegetables).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market dynamics, and consumer buying patterns.

For a fruit and vegetable market, it's imperative to detail the range of products you intend to sell. Describe your selection of fruits, vegetables, herbs, and any additional items you plan to offer, and discuss how these choices align with the preferences and needs of your customer base.

The operational plan is equally important. It should outline the location of your market, the layout of the retail space, your supply chain for fresh produce, and inventory management practices.

Given the nature of a fruit and vegetable market, it is vital to highlight the freshness and quality of your produce, your relationships with growers and suppliers, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider your approach to promotions, customer loyalty programs, and potential value-added services (like home delivery or a juice bar).

Incorporating digital strategies, such as an online ordering system or a robust social media presence, is also crucial in the modern marketplace.

The financial section is another cornerstone of your business plan. It should encompass the initial investment, projected sales, operating expenses, and the point at which you expect to break even.

With a fruit and vegetable market, managing waste and understanding the shelf life of products are critical, so precise planning and knowledge of your financials are essential. For assistance, consider using our financial forecast for a fruit and vegetable market .

Compared to other business plans, a fruit and vegetable market plan must pay closer attention to the perishability of inventory, the importance of a robust supply chain, and the potential for seasonal fluctuations.

A well-crafted business plan not only helps you to define your strategies and vision but also plays a pivotal role in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a fruit and vegetable market.

By presenting a thorough and substantiated plan, you showcase your dedication and readiness for the success of your venture.

To achieve these goals while saving time, you are welcome to fill out our fruit and vegetable market business plan template .

A free example of business plan for a fruit and vegetable store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fruit and vegetable market .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fruit and vegetable market is an essential and robust component of the global food industry.

Recent estimates value the global fruit and vegetable trade at over 1 trillion dollars, with expectations for continued growth as consumers seek healthier eating options. In the United States, the fruit and vegetable industry contributes significantly to the economy, with thousands of markets and stores providing a wide range of produce to meet consumer demand.

These statistics underscore the critical role that fruit and vegetable markets play in not only providing nutritious food options but also in supporting local agriculture and economies.

Current trends in the fruit and vegetable industry indicate a shift towards organic and locally sourced produce, as consumers become more health-conscious and environmentally aware.

There is an increasing demand for organic fruits and vegetables, driven by the perception of better quality and concerns about pesticides and other chemicals. The local food movement is also gaining momentum, with consumers showing a preference for produce that is grown locally to support community farmers and reduce carbon emissions associated with transportation.

Technological advancements are influencing the industry as well, with innovations in vertical farming and hydroponics allowing for more sustainable and space-efficient growing methods.

Online grocery shopping and delivery services are expanding, making it easier for consumers to access fresh produce directly from their homes.

Additionally, the push for transparency in food sourcing continues to grow, with consumers wanting to know more about where their food comes from and how it is grown.

These trends are shaping the future of the fruit and vegetable market, as businesses strive to meet the evolving preferences and values of modern consumers.

Success Factors

Several key factors contribute to the success of a fruit and vegetable market.

Quality and freshness of produce are paramount. Markets that offer a wide variety of fresh, high-quality fruits and vegetables are more likely to build and maintain a dedicated customer base.

Diversity in product offerings, including exotic or hard-to-find produce, can differentiate a market from its competitors.

Location is also vital, as markets that are easily accessible to consumers will naturally attract more foot traffic.

Customer service is another important aspect, with knowledgeable and friendly staff enhancing the shopping experience and encouraging repeat visits.

Effective cost management and the ability to adapt to changing consumer trends, such as the demand for organic and locally grown produce, are crucial for the long-term viability of a fruit and vegetable market.

The Project

Project presentation.

Our fruit and vegetable market project is designed to cater to the increasing consumer demand for fresh, organic, and locally-sourced produce. Situated in a community-focused neighborhood, our market will offer a diverse selection of fruits and vegetables, emphasizing seasonal and organic options. We will partner with local farmers and suppliers to ensure that our customers have access to the freshest produce available, supporting sustainable agricultural practices and reducing our carbon footprint.

We aim to provide not just produce, but a holistic healthy eating experience by offering a range of complementary products such as herbs, spices, and artisanal condiments. Our market will be a hub for health-conscious consumers and those interested in cooking with the finest ingredients.

Our fruit and vegetable market is set to become a cornerstone in the community, promoting healthier lifestyles and fostering connections between local producers and consumers.

Value Proposition

The value proposition of our fruit and vegetable market lies in our commitment to providing the community with the highest quality fresh produce. We understand the importance of nutrition and the role that fruits and vegetables play in maintaining a healthy diet.

Our market will offer a unique shopping experience where customers can enjoy a wide variety of produce, learn about the benefits of incorporating more fruits and vegetables into their diets, and discover new and exotic varieties. We are dedicated to creating a welcoming environment where everyone can find something to enrich their meals and support their well-being.

By focusing on local and organic sourcing, we also contribute to the sustainability of our food systems and the prosperity of local farmers, aligning our business with the values of environmental stewardship and community support.

Project Owner

The project owner is an individual with a profound passion for healthy living and community engagement. With a background in agricultural studies and experience in the food retail industry, they are well-equipped to establish a market that prioritizes quality and freshness.

They bring a wealth of knowledge about the seasonality and sourcing of produce, and are committed to creating a marketplace that reflects the diversity and richness of nature's offerings. Their dedication to health, nutrition, and sustainability drives them to build a market that not only sells fruits and vegetables but also educates and inspires the community to embrace a healthier, more sustainable lifestyle.

Their vision is to create a space where the joy of fresh, wholesome food is accessible to all, and where the market serves as a vibrant gathering place for people to connect with their food and each other.

The Market Study

Market segments.

The market segments for this fruit and vegetable market are diverse and cater to a wide range of consumers.

Firstly, there are health-conscious individuals who prioritize fresh, organic produce in their diets for wellness and nutritional benefits.

Secondly, the market serves customers who are looking for locally-sourced and seasonal produce to support community farmers and reduce their carbon footprint.

Additionally, the market attracts individuals with specific dietary needs, such as vegans, vegetarians, and those with food sensitivities who require a variety of fresh produce options.

Culinary professionals, including chefs and caterers, represent another segment, seeking high-quality ingredients to enhance their dishes.

SWOT Analysis

A SWOT analysis of the fruit and vegetable market project highlights several key factors.

Strengths include a strong focus on fresh, high-quality produce, relationships with local farmers, and a commitment to sustainability and eco-friendly practices.

Weaknesses might involve the perishable nature of inventory, the need for constant supply chain management, and potential seasonal fluctuations in product availability.

Opportunities exist in expanding the market's reach through online sales and delivery services, as well as in educating consumers about the benefits of eating fresh and local produce.

Threats could include competition from larger grocery chains with more buying power, adverse weather affecting crop yields, and potential economic downturns reducing consumer spending on premium produce.

Competitor Analysis

Competitor analysis in the fruit and vegetable market sector indicates a varied landscape.

Direct competitors include other local markets, organic food stores, and large supermarkets with extensive produce sections.

These competitors vie for customers who value convenience, variety, and price.

Potential competitive advantages for our market include superior product freshness, strong community ties, exceptional customer service, and a focus on sustainable and ethical sourcing.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fruit and vegetable market's dedication to offering the freshest and highest quality produce sets us apart from the competition.

We provide a wide array of fruits and vegetables, including rare and exotic items, to cater to the diverse tastes and needs of our customers.

Our commitment to sustainability, through supporting local farmers and minimizing waste, resonates with environmentally conscious consumers.

We also emphasize transparency and education about the source and benefits of our produce, fostering a trusting relationship with our clientele.

You can also read our articles about: - how to open a fruit and vegetable store: a complete guide - the customer segments of a fruit and vegetable store - the competition study for a fruit and vegetable store

The Strategy

Development plan.

Our three-year development plan for the fresh fruit and vegetable market is designed to promote healthy living within the community.

In the first year, our goal is to establish a strong local presence by sourcing a wide variety of high-quality, seasonal produce and building relationships with local farmers and suppliers.

The second year will focus on expanding our reach by setting up additional market locations and possibly introducing mobile market services to access a broader customer base.

In the third year, we plan to diversify our offerings by including organic and exotic fruits and vegetables, as well as implementing educational programs on nutrition and sustainable agriculture.

Throughout this period, we will be committed to sustainability, community engagement, and providing exceptional service to ensure we become a staple in our customers' healthy lifestyles.

Business Model Canvas

The Business Model Canvas for our fruit and vegetable market targets health-conscious consumers and those looking for fresh, local produce.

Our value proposition is centered on offering the freshest, high-quality fruits and vegetables, with a focus on local and organic options, and providing exceptional customer service.

We will sell our products through our physical market locations and consider an online ordering system for customer convenience, utilizing our key resources such as our relationships with local farmers and our knowledgeable staff.

Key activities include sourcing and curating produce, maintaining quality control, and engaging with the community.

Our revenue streams will be generated from the sales of produce, while our costs will be associated with procurement, operations, and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We aim to highlight the health benefits of fresh produce and the environmental advantages of buying locally. Our approach includes community events, cooking demonstrations, and partnerships with local health and wellness organizations.

We will also leverage social media to showcase our daily offerings, share tips on healthy eating, and feature stories from our partner farmers.

Additionally, we plan to offer loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

Risk Policy

The risk policy for our fruit and vegetable market focuses on mitigating risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict quality control measures and develop a robust inventory management system to minimize waste and ensure product freshness.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and price volatility.

We will also maintain a conservative financial strategy to manage operational costs effectively and ensure business sustainability.

Insurance coverage will be in place to protect against unforeseen events that could impact our business operations.

Why Our Project is Viable

We believe in the viability of a fruit and vegetable market that prioritizes freshness, quality, and community health.

With a growing trend towards healthy eating and local sourcing, our market is well-positioned to meet consumer demand.

We are committed to creating a shopping experience that supports local agriculture and provides educational value to our customers.

Adaptable to market trends and customer feedback, we are excited about the potential of our fruit and vegetable market to become a cornerstone of healthy living in our community.

You can also read our articles about: - the Business Model Canvas of a fruit and vegetable store - the marketing strategy for a fruit and vegetable store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fruit and vegetable market and our financial plan for a fruit and vegetable market .

Initial expenses for our fruit and vegetable market include costs for securing a retail space in a high-traffic area, purchasing refrigeration units and display equipment to maintain and showcase fresh produce, obtaining necessary permits and licenses, investing in a robust inventory management system, and launching marketing initiatives to attract customers to our location.

Our revenue assumptions are based on an in-depth analysis of the local market demand for fresh, high-quality fruits and vegetables, taking into account the increasing trend towards healthy eating and organic produce.

We expect sales to grow steadily as we establish our market's reputation for offering a wide variety of fresh and locally sourced produce.

The projected income statement outlines expected revenues from the sale of fruits and vegetables, cost of goods sold (including procurement, transportation, and storage), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our fruit and vegetable market.

The projected balance sheet will reflect assets such as refrigeration and display equipment, inventory of fresh produce, and liabilities including any loans and operational expenses.

It will provide a snapshot of the financial condition of our market at the end of each fiscal period.

Our projected cash flow statement will detail all cash inflows from sales and outflows for expenses, helping us to predict our financial needs and ensure we have sufficient funds to operate smoothly.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial setup costs and any additional financing needs.

The working capital requirement for our market will be carefully managed to maintain adequate liquidity for day-to-day operations, such as purchasing fresh stock, managing inventory, and covering staff wages.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs and begin generating a profit, marking the point at which our market becomes financially sustainable.

Key performance indicators we will monitor include the turnover rate of our inventory, the gross margin on produce sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the profitability of the capital invested in our market.

These metrics will be instrumental in assessing the financial performance and overall success of our fruit and vegetable market.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fruit and vegetable store .

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• 21/5 Kuznetsky most str., 107996, Moscow
• clients(at)lawyersrussia.com
• +7(495)504-12-15

Virtual Office in Russia

With a  virtual office in Moscow  or Russia’s other major cities, your business will benefit from the presence of a high-profile office at a fraction of the cost of a traditional office. Our company has vast experience in  company formation  services and  virtual office services . We kindly invite you to talk to our  team of company formation specialists in Russia  and find out how you can  register a company in Russia . All the requirements can be handled by our team of consultants at any time.

Table of Contents

What does a virtual office package in Russia comprise?

The  virtual office  package provided by  CompanyFormationRussia.com  contains the following:

• A notable business address in Moscow is offered for a credible and risk-free base for corresponding with customers.
• A registered office necessary for establishing a  Russian company  is provided.
• Mail collection and forwarding – the mail is collected and the packages are signed for and sent in accordance with your instructions, by fax or email.
• Incoming and outgoing faxes – you may use our local fax number and we will collect and send faxes to you, no matter where you are.
• A local phone number in Moscow, Russia can be offered to all your contacts.
• Voice mailbox – All of your voice messages will be forwarded to you by email, as requested.

Below you can discover an infographic with details about a  virtual office package in Russia :

Additional services contained by a virtual office package

The following services are part of the  virtual office packages  you can  purchase in Moscow , Russia:

• On request, dedicated fax service with a private and dedicated number in Russia.
• Call redirecting with the help of specialized technology which enables the call redirection to your primary number.
• Collection of bank statements in agreement to your needs and requests.
• Extra usage of the meeting room for future clients in Russia.

Russia offers multiple investment opportunities for local and foreign entrepreneurs. If you are thinking of opening a business in this country, we suggest you contact our  accountants in Russia . They can take care of a series of important tasks, among them, the procedures related to bookkeeping, payroll, and registration for the payment of taxes. We invite you, therefore, to ask for our accounting services at any time you wish.

Who can purchase virtual office packages in Russia?

Any entrepreneur, local or from abroad, wanting to activate in a certain Russian business sector can think of  virtual office services in Russia . IT, communication, engineering, or tourism are a few important areas where international investors can decide on  opening companies . First of all, it is recommended to discover the market and the business possibilities and then open a company in Russia, this way avoiding any financial risks that might occur. A  virtual office package  will help any entrepreneur at the beginning of the road, looking to business development in this country. Here is a video presentation with extra details on this topic:

Why should I buy virtual office services in Russia?

If you are a small entrepreneur who has a specific budget for the beginning, you might be interested in acquiring  virtual office services in Russia . The future activities of your company can be determined once you have a clear idea about market opportunities in term of business and collaborators. Let our  team of company formation representatives in Russia  tell you more about the  virtual office packages in Moscow  we can provide and ask for a personalized offer.

We can also provide you with  accounting services in Russia.

Reasons why you should purchase virtual office services in Russia

Sometimes, it is suggested to take precaution measures as an entrepreneur from overseas and take the risks to the minimum when it comes to business. Instead of making a bad investment from the start, you might want to verify the possibilities, create a list of potential customers and adjust your operations in an agreement with the requests on the market. This is a case where you should consider the benefits of a  virtual office package in  Russia : the possibility of getting in touch with brand-new customers, testing the market, making business plans and creating awareness as much as possible. More than that, there are many entrepreneurs who would rather avoid the registration formalities and concentrate more on the methods through which the business can be developed.

When do I receive a virtual office package in Moscow?

In less than 24 hours, foreign investors can receive the purchased  virtual office package  and can get straight to business and strategies as fast as possible. If you would like to know complete details about the benefits of  virtual office packages in Russia , do not hesitate to get in touch with our team of consultants. We also remind that our  company formation specialists in Russia  are at your service if you represent a foreign company and you are interested in establishing a  branch  or a  subsidiary . All the requirements and the support can be handled by our team of experts as soon as you get in touch with us.

Skipping maintenance costs in Russia

It is a known fact that establishing a traditional office means considering a few important costs for renting office space, hiring staff, purchasing office supplies, paying the utility bills and considering the registration fees involved. These are the type of expenses an entrepreneur from abroad cannot avoid, but compared to a traditional office, they can cut the costs to the minimum and have a series of benefits. For example, a notable business address is offered from the beginning, alongside a local phone number for the company’s daily activities, a virtual assistant who will take care of different business matters like mail collecting and forwarding, call and fax redirecting, bank statement collection, business meetings and many more.

The good news is that foreign business persons are not obliged to travel to  Russia  for purchasing a  virtual office , as they can send us their inquiries and let us provide the needed support. We remind that a  virtual office package in Russia  is at a fraction of costs compared to a traditional one, and it can be used as soon as you solicit such services, with the mention that you can describe your business needs so we can tailor the offer.

A  virtual office package in Moscow  is often the solution of foreign investors who are interested in a fast entrance on the market, analyze the opportunities in the area of interest and then  start the business in Russia . Such services are dedicated to most of the investors who are concerned with the business sector, the opportunities and the ways in which they can develop their operations. It is recommended to consider the advantages of a  virtual office package in Russia  and then think of the company registration until you have a clear picture about the marketing and advertising strategies for your future business. This kind of package is often considered business-wise choice, therefore, if you want to know more, let our team tell you all the information you need.

Comparison between the classic office and the Russian virtual office

The main advantage a  virtual office  has over a classical office is the economy on rental spaces. The  virtual office  will provide you a renowned office address without the necessity to rent the space. Another advantage of a  virtual office in Russia  is that it allows you to take your business anywhere. Taking advantage of the newest technology, you can save the money spent on  hiring workforce .

Extra facilities of a virtual office in Russia

Apart from a prestigious business address and office in Russia’s main cities, a virtual office package comprises other facilities too that can be offered on request. Digital services and storage, video conferences, printing and laminating, cloud-based applications, international phone calls, and extra usage of meeting rooms are among the basic facilities requested by foreigners who want complete virtual office packages. In most cases, the business dictates the type of facilities besides the standard ones. It is quite simple to discover your business needs and to ask for just the right type of services. Interested in  purchasing a virtual office package in Moscow ? We suggest you address one of our  company formation specialists in Russia  and discover how they can help you in this matter. 

The services of a virtual assistant are available on request

A virtual assistant is in charge of the daily activities for your business, respecting the tasks established from the beginning. Call forwarding and mail collection, plus providing the necessary information to potential clients, on request, enter the attention of a virtual assistant. It is important to prioritize the business activities when purchasing virtual office packages and discuss further details right from the start. This is how you can be sure that the purchased services align with your business requirements. We remind you that you can get in touch with our agents if you would like to know more details about the advantages of a  virtual office in  Moscow , Russia .

Frequently asked questions about the virtual office in Russia

1.What exactly is a virtual office?

A  virtual office  is a service through which both foreign and local enterprisers or companies can have a local address in a  Russian city .  Virtual office packages in Moscow  are available on request.

2.Where can I buy a virtual office?

You can buy virtual office services from our  law firm in Russia . One of our  company formation agents in Russia  can tell you more on this topic.

3.What Russian cities can I buy a virtual office in?

You just need to tell us the city you need to have a virtual office in and we can arrange a meeting to establish the details. We remind that a  virtual office in Moscow  is available on request.

4. Can I choose the services I want in a virtual office?

Yes, our  company formation specialists in Russia  can make you a personalized offer, based on your requirements.

5. Is it expensive to buy a virtual office?

The price of the virtual office usually depends on its location and the services you need, so it is quite flexible. Such information can be offered by our agents at any time.

6. Who can buy a virtual office in Moscow, Russia?

Both local and foreign entrepreneurs interested in  starting a business in Russia  can ask for a virtual office package in the first place. This is a great solution to test the market and make some verifications prior to the  registration of a company in Moscow  or in any other city in Russia.

7. Do I receive the services of a virtual assistant?

Yes, a virtual assistant can be part of your virtual office in Moscow. You can discuss further details with our agents and see how you can benefit from the services of a virtual assistant. 

8. Can I solicit bank statement collection as part of a virtual office package?

Yes, bank statement collection is another important facility you can benefit from if you decide on  purchasing virtual office packages in Moscow . All the details you need to know about these services can be entirely discussed with us.

9. Can I benefit from cloud-based services for a virtual office in Moscow?

Yes, it is quite recommended to solicit cloud-based services and be sure your business information is protected from this point of view. These are among the required facilities that any business should have, whether it is a liaison office or any other type of company.

10. How fast can I benefit from a virtual office package in Moscow, Russia?

Once you get in touch with us and solicit a  virtual office package , we will manage the formalities implicated. Normally, if all the documents are accepted, your virtual office can be ready in approximately 24 hours.

Making investments in Russia

Russia remains one of the top destinations for foreign investments, most of which are directed to the most prolific industries and sectors in the country. It is quite easy to  register a company in Russia  because the formalities have been simplified quite a bit in recent years, allowing investors to start their activities in a fast way. The interest in special economic zones in Russia is high for foreign investors, who know what the advantages are. These include the advantageous tax regime, the possibility to reduce initial business costs by about 30%, and the elimination of customs duties and VAT. We present below some data and statistical figures that underline the direction of business and economy of Russia at the moment:

• More than USD 463 billion represented the total FDI in Russia in 2019, according to recent statistics.
• According to the 2020 Doing Business report issued by the  World Bank , Russia ranked 28th out of 190 worldwide countries, in matters of simplified business formalities.
• More than 22% of the total FDIs registered in Russia in 2019 were absorbed by the mining and quarrying sector, followed by the manufacturing sector with a rate of nearly 20%.

If you are interested in our  virtual office  package, you may  contact  our  company formation agents in Russia  for more information.

Election latest: Nigel Farage criticised for 'disgraceful' comments on Ukraine war - as analysis shows high earners benefit most from Reform plans

Reform UK leader Nigel Farage is under fire after reiterating he blames the West and NATO for the Russian invasion of Ukraine. Meanwhile, analysis for Sky News shows his party's tax plans disproportionately benefit those on higher incomes.

Saturday 22 June 2024 07:18, UK

• General Election 2024
• Farage under fire for 'disgraceful' comments on Ukraine war
• Jon Craig:  Has the Reform UK leader made his first mistake of the election campaign?
• Electoral Dysfunction: What are odds betting scandal sinks Tories?
• Live reporting by Ben Bloch

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• Read more:  Who is standing down? | Key seats to watch | What counts as voter ID? | Check if your constituency is changing | Guide to election lingo | Sky's election night plans

By Gurpreet Narwan , political correspondent

Reform UK bills itself as the party "for the left behind" but its flagship tax policy disproportionately benefits those on higher incomes, analysis for Sky News shows.

Nigel Farage hailed the plan to raise the threshold at which workers start paying tax to from £12,571 to £20,000, saying it would lift millions of low-paid workers out of paying tax altogether.

However, Reform's plan to raise the higher rate threshold from £50,271 to £70,000 would amount to a tax cut worth almost £6,000 for the top 10% of earners, vastly overshadowing the benefit to the lowest earners.

The top 10% of households, by disposable income, have £3,000 a month to spend after housing costs, council tax and direct taxes. A couple in this category would have £5,290 to spend.

These people would gain almost £5,983 in disposable income each year as a result of the changes.

The bottom 10% of households have less than £693 to spend on things such as heating and food each month. The figure rises to £1,195 for a couple. These households would gain an extra £221 per year.

Despite the vast discrepancy, Reform UK has repeatedly framed this as a policy for the lowest paid.

At the party's manifesto launch in South Wales, Mr Farage said: "I think the most innovative policy that we've put out in here is to raise the level at which people start paying tax to £20,000 a year.

"Why? Well, number one, it would take seven million people out of the tax system altogether, a devilishly complicated tax system. That would be a good thing, of course, for those on low pay."

Read the full analysis here:

Has Nigel Farage made his first blunder of the election campaign?

His incendiary claim that the West provoked the war in Ukraine will be offensive to many people.

It may make some of those Conservative supporters considering switching to Reform UK on 4 July think again.

And a clarification in a late-night tweet appearing to row back from his earlier claims in a TV interview suggests he may have realised he went too far.

"I am one of the few figures that have been consistent and honest about the war with Russia," he posted on X.

"Putin was wrong to invade a sovereign nation and the EU was wrong to expand eastward.

"The sooner we realise this, the closer we will be to ending the war and delivering peace."

His earlier comments were straight out of the playbook of his friend Donald Trump.

But if it was his intention to provoke a row and gain him publicity, it may have backfired this time.

Read Jon's full analysis here:

Nigel Farage has reiterated that he blames the West and NATO for the Russian invasion of Ukraine - as he confirmed that he previously said he "admired" Vladimir Putin as a statesman.

Speaking to the BBC, the Reform UK leader was asked about his previous comments on Russia and Ukraine.

Asked about Russia's 2022 invasion, Mr Farage told Nick Robinson that he had been saying since the fall of the Berlin Wall that there would be a war in Ukraine due to the "ever-eastward expansion of NATO and the European Union".

He said this was giving Mr Putin a reason to tell the Russian people "they're coming for us again" and go to war.

The Reform leader confirmed his belief the West "provoked" the conflict - but said it was "of course" the Russian president's "fault".

Home Secretary James Cleverly said Mr Farage was "echoing Putin's vile justification for the brutal invasion of Ukraine".

Deputy Conservative Party chair Jonathan Gullis added that Putin is "certainly not someone who should be admired" - adding that he "unleashed chemical warfare on the streets of our country to commit murder, which endangered further innocent British lives".

Labour's shadow defence secretary, John Healey, said: "These are disgraceful comments, which reveal the true face of Nigel Farage: a Putin apologist who should never be trusted with our nation's security."

Read more here:

Good morning!

Welcome back to the Politics Hub on this Saturday, 22 June.

There are 12 days to go until polls open in the general election across the country, and we expect all parties to be out and about trying to convince voters to back them.

Here's what's happening today:

• Reform UK leader Nigel Farage is under fire after reiterating in an interview that he blames the West and NATO for the Russian invasion of Ukraine;
• He also confirmed that he previously said he "admired" Vladimir Putin as a statesman - and has been roundly condemned by senior politicians in both main parties;
• Mr Farage's party is also facing questions as analysis for Sky News reveals its flagship tax policy disproportionately benefits those on higher incomes;
• The party is proposing raising income tax thresholds, which would see the top 10% of earners receive a tax cuts of almost £6,000, while the poorest 10% would gain just an extra £221 per year;
• After his "swift pitstop" at the opening night of Taylor Swift's Era's Tour show at Wembley last night, Sir Keir Starmer is expected to be out and about promoting his pledge to deliver a "fundamental reset" for the Windrush generation and deliver proper compensation;
• His shadow environment secretary will also be discussing sewage, and Labour's plan to clean up Britain's waterways;
• But the Labour leader is under fire from none other than JK Rowling , who has said she will "struggle to support" Labour if Sir Keir Starmer keeps his current stance on gender recognition;
• Rishi Sunak is also expected to be out on the campaign trail today as his party desperately tries to make a dent in Labour's poll lead with less than two weeks to go until polling day;
• The Tory party are pledging to revitalise the nighttime economy, and have hit out at Labour for their "failure" to support it in London and in Wales;
• Sir Ed Davey of the Lib Dems is also talking sewage today, reiterating his party's pledge to give rivers a new protected status to prevent sewage dumping;
• The leaders of the SNP , Green Party , and Plaid Cymru are all expected to be out on the campaign trail as election day approaches.

We'll be discussing all of that and more with:

• David Simmonds , Conservative candidate, at 7.15am ;
• Steve Reed , shadow environment secretary, at 8.15am .

Follow along for the very latest from the campaign trail.

We'll be back from 6am with all the latest from the general election campaign, with a little under two weeks to go until polling day.

You can scroll back through the page to catch up on what you've missed, or check out our 10pm round-up for a brief look at the day.

Join us on Saturday for another day of live updates.

Slashing red tape for Britain's pubs, restaurants and music venues would be the focus of a review launched within the first 100 days of a Tory government, the party has said.

Ministers would look into ways to "crack down" on councils imposing "disproportionate conditions" and restrictions on licences as part of a bid to boost the UK night-time economy, the Conservatives say.

It comes as Rishi Sunak seeks to shift the focus of the campaign away from the betting scandal that has thrown his party into fresh turmoil in recent days.

The Tories used the announcement to attack Labour's record on nightlife in London and Wales, as polls continue to put the opposition party on course for a historic victory on 4 July.

Business minister Kevin Hollinrake said: "The night-time economy is a vibrant sector that's vital to our economy and our society as a whole.

"We've always supported our night-time economy, with business rates reliefs, economic support during the pandemic - but wherever Labour have been responsible for the sector, it's suffered.

"We'll continue to back our night-time economy - Labour would cripple it further with higher taxes and more burdensome regulation."

It's 10pm - time for your evening election update.

The general election takes place in under two weeks, and political parties from across the House of Commons are busy on the campaign trail.

Here's what you might have missed today:

• Rishi Sunak has reiterated he was "incredibly angry" when he learned about allegations that his own parliamentary aid Craig Williams, who is a Tory candidate, had placed a bet on the election;
• Laura Saunders, the candidate for Bristol North West, and her husband, director of campaigns Tony Lee, are also being investigated by the Gambling Commission;
• David TC Davies , the Welsh secretary, told Sky News this morning that he "certainly" did not bet on the date of the general election;
• And the Conservatives got less than £300,000 in party donations between 7 and 12 June - far behind the £4.3m handed to Labour;
• But a Tory candidate told Sky News tonight that the Conservatives have a "sizable war chest" to run a "decent campaign" this year;
• Mr Sunak's favourability is now at an all time low, with three quarters of Britons having an unfavourable view of him - less even than Mr Johnson's lowest polling;
• The Welsh Conservatives have launched their manifesto today.
• Over with Labour , who - as we just mentioned - have come top of the list for party donations for the second week of the general election campaign.
• And Labour leader Sir Keir Starmer today said he would not enter negotiations with the Scottish government on an independence referendum if the SNP wins a majority of Scottish seats at the 4 July election;
• Sir Keir has also admitted today that the choice the public faced in the 2019 general election - Boris Johnson or Jeremy Corbyn - "wasn't a good one";
• But he opted to have a night off - at Taylor Swift's Eras Tour in London;
•  And Welsh Labour has launched its manifesto today,  with shadow chancellor Rachel Reeves detailing the "simple choice" voters have to face on 4 July.
• Liberal Democrat leader Sir Ed Davey today criticised Rishi Sunak's response to his party's betting scandal as "not good enough"; 
• And Plaid Cymru has claimed Welsh Labour's manifesto lacks ambition and undermines devolution. The party said that Labour is imposing further austerity on Wales with £1.8bn worth of cuts to public services.

While you're here, check out more of our election coverage below:

By Rob Powell , political correspondent

The architect of the government's delayed reforms to social care has told Sky News politicians need to "grow up" and tackle the crisis in the sector.

Amid a bitter election row over public spending, Sir Andrew Dilnot said he believed the two main parties were reluctant to discuss care reform for fear of being accused of plotting future tax hikes.

Sir Andrew - whose 2011 report laid out several key measures adopted by the government - described social care as the "biggest risk that isn't managed" that the country faces.

He said: "Four out of five people are going to need  social care  before they die, we should grow up and face it."

"I think politicians are reluctant to talk about it firstly because they're worried about anything that means an increase in public spending and therefore possible taxation," he added.

You can read more below:

Labour leader Sir Keir Starmer has taken a break from general election campaigning tonight - to shake it off at Taylor Swift's Eras Tour.

Sir Keir and his wife Victoria joined thousands of Swifties at the first of three Eras Tour shows at Wembley Stadium - which will be followed up by five more in August.

Government borrowing was less than expected in May, new figures have revealed.

Net borrowing - the difference between public sector spending and income - was £15bn, an increase of £0.8bn on the same time last year, the Office for National Statistics (ONS) reported on Friday.

The amount is below the £15.7bn forecast by the Office for Budget Responsibility (OBR) and less than expected by economists.

However, it was still the highest amount for the month of May since the  COVID-19 pandemic .

The ONS also said that public sector net debt, excluding public sector banks, was provisionally estimated at 99.8% of gross domestic product (GDP) in May - the highest level since March 1961.

The figure is also 3.7 percentage points higher than during the same period last year.

Economists said it showed that whoever wins the  upcoming general election  will face a string of potential financial challenges.

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