advantages and disadvantages of advertising essay

17 Biggest Advantages and Disadvantages of Advertising

Advertising is the profession or activity of producing consumer marketing messages for commercial products or services. Although there are times when companies can advertise for free, this tactic typically involves paying another agency for space to promote something specific. The goal of this investment is to reach as many people as possible who are likely to pay for the items suggested in the ads.

When businesses start advertising, then it is essential for each firm to find their ideal customer. It is cheaper to create ads that work with a specific population group instead of working with generalized data. Companies can look at gender, age, education, income, and a person’s geographic location to determine if there is a strong likelihood that someone will become a customer.

Advertising can occur in a variety of ways. Outlets include television, radio, newspapers, and magazines. Some companies use billboards, the sides of buildings, or product packaging. Internet options continue to expand.

That’s why the advantages and disadvantages of advertising require a careful review. It could be a way to expand the influence of a brand, but this investment could also be a waste of money if not approached correctly.

List of the Advantages of Advertising

1. Advertising is what sets companies apart from each other. Advertising is the fastest way for an organization to prove the expertise it offers in its industry. This marketing approach allows a company to look at the specific pain points its goods or services address so that customers can independently decide if there is value available to consider. The free-market system allows consumers to make choices based on their needs for innovation, so the advantage here is that improved communication occurs from the business to the consumer.

2. Companies can reach multiple markets and population groups simultaneously. Advertising is one of the most straightforward ways to contact multiple demographics simultaneously. This investment helps a company to discover who their primary consumers are in better ways, along with the demographics to which they belong. Marketing through paid and unpaid platforms contributes to data that enables prospect duplication.

Advertising also allows a company to reach out to multiple new markets to judge how influential their marketing messages can be in the future.

3. Businesses can concentrate their advertising on a single population group. Advertising enables a company to target one population group specifically. We see this benefit daily through direct mail efforts, email marketing blasts, and television commercials. When you can time these messages to correspond with times or circumstances where a consumer feels a pain point, then a successful conversion is more likely to happen. It forms a natural networking opportunity that helps prospects engage with a brand message because they can acknowledge the created value proposition.

4. Advertising creates economic benefits at every level. The advertising economy in the United States is responsible for almost 20 million jobs. It is available in every market at each level, from ultra-local to international campaigns. This industry provides opportunities for almost every skill, ranging from sales-based approaches to creative careers like graphic design or writing. When successful outreach efforts occur, then businesses increase revenues. That creates even more jobs that support other companies at every level.

This cycle repeats itself every time a new advertising campaign occurs. Although there are no guarantees for success, a company must make itself known to its community for customers to become aware of its goods or services. That means there’s always a place for it.

5. The advertising industry creates a global culture. Every global event that involves participation, goods, or services requires advertising content to increase exposure. The budget for the Olympic Games in each cycle is several billion dollars. Companies use sponsorships, naming rights, and other strategies to increase brand awareness in a variety of ways. It gives us an opportunity to work together to support the common good at every level.

Even a group of businesses that support a youth soccer league get to take advantage of this benefit. Although the benefits are more localized with that support, it’s still creating a global culture within that community.

6. It gives an opportunity to create niche expertise presentations. The prevalence of PDF downloads, ebooks, whitepapers, and similar written content is a form of advertising that businesses use to prove their expertise. Advertising is moving toward a place where the value to the consumer is the priority instead of what the customer can do for the business. This benefit works for B2B and B2C firms because it shows people what can be done for them instead of telling them what can happen.

That’s why this form of advertising is so effective. It builds loyalty by focusing on relationships instead of relying on logo recognition or a tagline to stay at the top of the mind of possible consumers.

7. Advertising helps a customer make positive choices. Each customer has a different preference for specific products or services based on the pain points they encounter in life. Some choices are going to be more appealing than others, which is why businesses promote what they offer proactively. If someone can compare value propositions in real-time situations to determine what options provide the best value, then that ability increases the likelihood of a transaction taking place.

Businesses can provide specific or broad data about their goods or services to each demographic in unique ways to encourage this advantage. It is a benefit that can lead to tremendous growth opportunities when handled appropriate.

8. It is a straightforward way to support moral or social issues. Companies can support the public good by producing advertising campaigns that can bring more awareness to specific societal issues. Homelessness, cyberbullying, and similar concerns receive exposure in ways that wouldn’t be available to consumers without this marketing effort. Even though there are production costs to consider with this advantage, the value that occurs through increased revenues and economic activities from helping others more than makes up for the initial investment.

List of the Disadvantages of Advertising

1. Everyone is advertising. The average person gets exposed to over 2,000 brand messages every day because of advertising. That makes this marketing effort less effective unless there is a way for a company to rise above all of that noise. This disadvantage is the reason why you see businesses like Geico take unique approaches to this investment, using a mix of humor and character development to create something memorable.

Most people spend less than five seconds to determine if an advertisement is worth their attention. If that content fails, then the remainder of the ad gets forgotten.

2. Advertising cannot produce guaranteed results. Businesses take a gamble when they pay for advertising. This marketing effort doesn’t come with a guarantee. The companies that purchased TV spots during the 2020 Super Bowl were paying over $5 million for a segment. That’s a massive investment in something that may not produce additional revenues.

Although there is value in brand recognition, that outcome only translates to investment when it creates an eventual conversion. Having someone know that Flo represents Progressive isn’t beneficial if that person always uses public transportation. That’s why most small businesses focused on targeted, localized ads as a way to create results.

3. The cost of advertising can be a disadvantage to small businesses. The cost of TV advertising at local television stations is at least $5 for every 1,000 viewers during a 30-second commercial. Then you have the cost of creative development when taking this marketing approach to consider. By the time the first spot hits the air, a company has likely spent at least $10,000 to create the materials and purchase the airtime.

National spots are much more expensive. Businesses that purchase a 30-second television ad on a national broadcast spent an average of $115,000 per slot in 2019.

4. Potential customers may be on multiple platforms. If brand recognition is the goal of an advertising effort, then a business may need to invest in multiple platforms to gain the levels of familiarity they require. You can advertise in printed publications, online blogs, television, radio, Internet ad services, and all of the other traditional methods. A company might find over 100 different ways to reach their customers. When an advertising budget is financially limited, then finding out where most people are consistently becomes a top priority.

5. Advertising requires interesting materials to be useful. The best advertising efforts create memorable experiences for targeted consumers. If you’re a science-fiction fan, then you probably remember all of the exposure Taco Bell paid for itself in the movie Demolition Man. If you’re a fan of older superhero movies, then you may remember the giant Coca-Cola billboard blowing up in Superman. If a business can’t create such an experience, then the entire message gets forgotten.

This disadvantage means that every business must continuously invest in innovative marketing approaches to stay relevant. It’s also the reason why you see brands trying to copy the success that others find in this arena.

6. The “Fake News” movement tarnishes the reputation of advertisers. Politics in the United States has become a fractured, cantankerous space where anyone who doesn’t agree becomes an enemy. If a business advertises through a traditional media outlet that promotes a political agenda or news stories that someone finds to be disagreeable, then that company’s brand becomes directly tied to that experience. Although the people who agree will be more likely to purchase goods or services, those who don’t will boycott the agency indefinitely.

7. Advertising increases the risk of a brand message getting tarnished. Advertising can be memorable for all of the wrong reasons sometimes, leaving viewers to wonder what a business was thinking when putting a spot together. Qiaobi often receives credit for putting together one of the most racist commercials in history by having a Chinese woman forcing a black man into her washing machine after he whistles at her. Once the washing cycle is finished, a winking Asian man emerges.

Miracle Mattress put together a local advertising spot that mocked the events of 9/11, including having two stacks of mattresses fall on workers. Burger King unleashed a regional spot for their Texican Whopper that had the tagline of “The taste of Texas with a little spicy Mexican” – and the add featured a tall American cowboy and a short Mexican wrestler.

8. Most people consider advertising to be a nuisance. Extravagant advertising may have a positive effect on the economy. Still, it tends to harm consumers when the same promotions happen repetitively. This disadvantage occurs in the United States every two years during the election cycles when political ads take over the television and radio. It can also happen when spots frequently occur within the same broadcast or publication.

Hundreds of millions of dollars in advertising may get spent on a single election, exposing populations to competing messages that get monotonous and bothersome when they air several times per hour.

9. The targeted consumers may not see the marketing message from an advertising effort. New technologies make it easier than ever before for consumers to proactively opt-out of viewing advertisements. Popup blockers for Internet browsers can eliminate almost every ad that might display when users are online. Families can fast-forward through ads on broadcast networks when they record shows to watch. Some providers even offer tech that eliminates this marketing effort automatically.

Even if someone is watching live TV, an advertisement break creates an opportunity to walk away from the television. Companies can pay millions without ever knowing if their intended audience is available to watch what they’ve put together.

Advertising messages are an effort to persuade people to purchase specific goods or services. This outcome is also the goal of B2B transactions. A person must become convinced that one item is better over another. That’s why each ad offers a headline, subheading, body copy, image, and a call-to-action. It’s like a 30-second speech that shows how much value something has to a potential client.

Advertising isn’t the only way to get a message seen or heard. It can be more expensive to utilize than other marketing opportunities. That’s why it tends to be more popular with large corporations than sole proprietors and other small businesses.

The advantages and disadvantages of advertising balance cost with the opportunity to increase revenues and consumer awareness. Although there are no guarantees for success, this marketing option can produce immediate and memorable results.

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Advertising Methods: Benefits and Drawbacks Essay

Introduction, benefits and drawbacks of types of advertising, the most effective type.

It is essential to mention that advertising surrounds people; it is an integral element of modern business. Advertising is a type of marketing activity, which is to disseminate information about the product to attract more customers. Large organizations understand the need for quality advertising, which is why they create departments where specialists are engaged in marketing. Accordingly, an effective advertising campaign makes the brand more recognizable and significantly increases the firm’s profit (Schneider, 2017). Therefore, it is crucial to identify and compare the advantages and shortcomings of different promotion types.

Media or banner advertising involves posting text or graphics on websites, forums, and portals. One of the main advantages of the banner is that it contains animation, which is usually an excellent eye-catcher for visitors (Schneider, 2017). In addition, the banner usually has a hyperlink to the resource being promoted, due to which it is actively attracting targeted traffic. Among other benefits, media advertising provides comprehensive coverage of the audience. Its use can quickly increase sales of well-known brands, as and promote new products and services. Currently, experts widely use banner ads during various promotions and brand promotions. The disadvantages of this type of advertising include that half of the clicks on banners happen by accident, at least on mobile devices (Deepak & Jeyakumar, 2019). Another shortcoming of banner advertising is that many users do not view it because they use programs that block such commercials.

The next type of marketing, contextual advertising, serves primarily to attract and increase the number of potential customers. It is a text-graphic or text block displayed with the advertising platform’s content (Deepak & Jeyakumar, 2019). Among the main advantages of contextual advertising can be called the demonstration of blocks already interested audience, the fee charged per click on the ad, and the loyalty of users who perceive such advertising as part of the information on the site (Deepak & Jeyakumar, 2019). The main disadvantages are the high cost, complicated configuration, the need for regular maintenance, and increased competition.

Moreover, the type of advertising is advertising in social networks; this method of advertising is currently developing rapidly. It can be organized by several methods: by placing banners and contextual ads on users’ pages. In this case, the payment is made only for the number of impressions of ads or the number of clicks on them (Deepak & Jeyakumar, 2019). Additionally, the creation of thematic communities with the active involvement of subscribers, that is, interested public potential customers. To attract visitors to social networks to any particular site, such advertising has the following advantages. This includes targeting the target audience, detailed analysis of the course of advertising, cheap cost, and involvement of a large audience (Deepak & Jeyakumar, 2019). Promotion in social networks also has disadvantages; for example, attracting a mass audience in highly specialized areas is impossible, and it is difficult to analyze the effectiveness of promotion in advance.

The most effective type is advertising in social networks because it is, first of all, a gathering of a live audience interested in communication and shopping. Furthermore, almost 50% of the world’s population uses social networks (Deepak & Jeyakumar, 2019). This is more than 3 billion users around the world. Statistics show that 93% of social media advertisers regularly use Facebook ads. In addition, 81% of companies prefer video marketing on Facebook (Deepak & Jeyakumar, 2019). Thus, an increasing number of companies use social networks because half of the world’s population is registered in them.

Hence, advertising is distributed in different ways, depending on the goal that the company is attempting to achieve or the target audience that the campaign is aimed at. However, one of the most effective types of advertising is social media promotion. This is because it does not require significant financial investments, but attracts a significant amount of audience. In addition, the types of advertising include media and contextual.

Deepak, R. K. A., & Jeyakumar, S. (2019). Marketing management . Educreation Publishing.

Schneider, G. (2017). Electronic commerce . Cengage Learning.

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Essay Samples on Advertising

The role of advertising in society: functions and effects.

Advertising has become an omnipresent force in modern society, shaping our perceptions, influencing our choices, and impacting our culture. This essay delves into the multifaceted role of advertising in society, exploring its functions, effects on consumers, and broader implications for culture and the economy. Functions...

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Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

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The Role That Consumer Behavior Plays on Advertising and Cancel Culture

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Should Artists Music Be Used in Advertisements

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Typography: From Billboards to Street Signs

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Way of Struggling Brands and Advertising or Word-Of-Mouth

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How Advertising Influences Consumer Behaviour

In the modern day world , every concept has theories from past decade to explain its existence which is also in the case of advertising. The advertising theories tries to explain how advertising influences consumer behaviour and also how it establishes a base for an...

The Advertisement Analysis Of The Pears Soap

The first bar of the iconic transparent Pears soap was manufactured in London in 1807. Over the course of two centuries, Pears has released multiple advertisements in order to convince consumers to buy their product. Pears’ website boasts about the uniqueness and purity of their...

The Analysis Of Small World Machines Advertisement

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That’s Nutellable’: An Analysis Of Advertisement Of Nutella

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Analysis Of Comcast Advertisement, A Popular Ad

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Advertisement Analysis: Analysing The Old Spice Ad

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Ad Analysis Of The Allies, Hitler's Campaign

“All propaganda has to be popular and has to accommodate itself to the comprehension of the least intelligent of those whom it seeks to reach” -Adolf Hitler. This is ironic because Hitler used propaganda to help try to exterminate the Jewish people, but he makes...

The Semiotic Advertisement Analysis: Connotations And Denotations

Advertisements are a rich source for semiotic investigation and frequently reveal significant ideological attitudes. Once having analysed L’Oreal’s text, by using semiotic techniques, one will realise that not only are they advertising their well-known products (the lipstick), but they are simultaneously fortifying beliefs and values...

Ad Analysis: The Objectification And Sexism In Original Red

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History of Wendy’s: Analysis of the Dave’s Single Advertisement

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Overview of the Effects of Direct Mail Distribution

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Messages of Political Propaganda in Advertising for Young Children

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Overview on Brands Impact on Turning Society Into Lost Personalities 

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The Manipulation of Search Engine Technology in Advertising

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Weight Loss Advertisement and Product Targeting

In today's society there many flyers around the world on huge poster boards showing some sort of product targeting at women and men at ages 15 and up into reducing their own weight. The public tend to feel determined about their physical appearance, so experimenting...

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The Breakdown of Burger King's Advertising Strategy

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Ireland'S Ancient East Campaign Marketing Analysis

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How Advertisement Can Be Very Insulting Towards Women

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Analyse Structures And Techniques Of Television Advertisements

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Analysis Of Persuasive Elements In McDonalds's Advertisements

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Analysis Of The Effective Marketing Communication In Ads

The promotion mix is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationship; Advertising is among these promotion tools and is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or...

Effects Of Polarized Advertising On Consumers

Nike’s recent advertisement highlighting former NFL quarterback and Black Lives Matter figurehead Colin Kaepernick was met with deep sentiments of polarization (Green, 2018). This polarization resulted in some consumers declaring that they would never buy a product from Nike again, and other customers increasing their...

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Research Of The Effects Of Featuring Ads On The Apps Used By Smartphone Users

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The Effectiveness Of Online Advertising Towards Amazon

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The Honest Ads Act In The United States

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The Impact Of Edward Bernays On Advertising

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Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

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Unveiling the Power Play: Advantages & Disadvantages of Advertising

Jun 7, 2023 | Digital Marketing

Advertising is one of the most powerful tools in the business and is capable of attracting millions of consumers worldwide. Companies search out other advertising agencies and pay them to advertise their products on different platforms. The goal of this investment is simple, to reach people and urge them to buy their products and services. 

Advertisement involves researching much information related to demographics, culture, people, gender, and many other factors to determine success. A brand can grow and thrive with the help of advertising, however, if done improperly, it can also be an ignominy. Henceforth, it is significant to review the advantages and disadvantages of advertising as mentioned in this article.

• 1.1 Set brands and products apart from the competition
• 1.2 Increase product & brand awareness
• 1.3 Attracting Current and Potential Customers
• 1.4 Increase Sales volume and ROI
• 1.5 Reach multiple markets and population groups simultaneously
• 2.1 It is money and time consuming
• 2.2 Challenging for small businesses
• 2.3 It creates a general disturbance
• 2.4 No surety of returns
• 3 Concluding Advantages & Disadvantages of Advertising

Advantages of Advertising

Set brands and products apart from the competition.

There’s always a possibility of an alternative product in the market for the same product you are offering, which increases the competition. This necessitates an innovative marketing approach to set your product apart from other competitors.

The quality of advertisement makes the audience aware of the quality product you are offering which can help you create a powerful image in the minds of the consumers. Consequently, effective tailored advertisements that highlight the benefits of the products, their suitability for the consumer’s budget, and the professionalism of services offered can persuade customers to choose your product over the competition.

Increase product & brand awareness

Alerting the target audience about the existence of a product and brand is crucial. Advertisements have been proven to be a compelling tool for building brand awareness and effectively spreading the word about your business in a short period.

Well-established businesses use effective advertising strategies to enhance awareness about their products and services which in turn increases their sales. The strategies may include advertising a newly launched product or service, highlighting advancements in existing products, or offering discounts and benefits via service. This also provides an opportunity to market a brand’s authentic taste and distinctive qualities that are crucial to its reputation.

Attracting Current and Potential Customers

Advertising plays an important role in making the marketing sales funnel successful. In addition to building awareness, advertisements also increase considerations and conversions. More leads can be generated by effective advertisements that inform audiences about business operations. This includes promoting a new store’s opening through advertisements or publicizing the location of the business etc. Moreover, ads on Facebook, Twitter, and Linkedin can grow the followers base and help you connect to more people thus expanding your connectivity.

Increase Sales volume and ROI

Advertising serves as the motive to drive sales and increase return on investment(ROI) by targeting current and potential customers who are one step away from completing the desired conversion. 

Traditional advertisements like print ads, billboards, and broadcast ads are beneficial to increase awareness about your business, but they can be expensive. Digital advertising techniques like display ads, search engine ads, social media conversion-optimized, and retargeting ads are cost-saving which can further give an advantage by increasing ROI and sales volume.

Reach multiple markets and population groups simultaneously

Advertising is one of the most straightforward ways to reach multiple demographics simultaneously. This can help businesses better identify the demographics and population to whom their customers belong, providing information that allows for duplicating prospects.

Marketing through various paid and unpaid platforms enables the collection of useful data which could be analyzed to know precisely where to target ads to increase awareness and sales. Advertising also allows a company to reach out to new markets to effectively judge the influence of its marketing methods.

You Might Like: Navigating the Differences Between Advertising and Publicity

Disadvantages of Advertising

It is money and time consuming.

Advertising proves to be a very costly and time-consuming function. A lot of time is consumed from creating and editing videos for ads to finding space on platforms offering flexible budgets to run your ads. Therefore, advertising becomes a strategic activity for businesses, and allotting specific budgets and setting targets are recommended to overcome the consequences.

Moreover, in some scenarios, it has been found that the cost of advertisement increases the set budget which affects the cost of the advertised products and consequently decreases the sales volume.

Challenging for small businesses

Small business owners lack resources and budget for advertisements as a result of which they get lost in the market. Large firms are the ones who dictate the entire market of products and goods which makes it challenging for medium enterprises to make their presence and do their business.

It creates a general disturbance

Advertising may have a positive effect on the economy but it also impacts negatively on the consumers when it happens over and over again. Also, according to digital marketing experts, on average a person is exposed to 6,000 to 10,000 ads every single day. Many of the ads become repetitive and irritating which can develop hate towards a brand or an entity. This proves to be a major disadvantage of advertising.

No surety of returns

Advertising may cost thousands if not millions of dollars but cannot guarantee a surety in return on investment. This is why it becomes important for any digital marketing company to research demographics and audience groups to find the pain points before advertising. As long as there is some sort of valid value proposition there will always be some sort of return on investment. Even then, a million-dollar campaign could bring a $1 return.

Concluding Advantages & Disadvantages of Advertising

Advertising is an advantageous practice as it can increase brand and product awareness and simultaneously set you apart from the competition. Effective advertising strategies can help any company to ensure a good return on investment but it’s not always likely to achieve that feat. Further, make sure to do the proper research, allocate a flexible budget, and be patient for a campaign to be successful.

Brandshark is India’s leading creative digital marketing agency and we can help your brand grow and stay visible on the internet. Contact us now – Our professionals will help you at every stage from generating leads and improving brand authority to increasing your sales and driving website traffic.

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Advertisement : Meaning, Advantages & Disadvantages – Essay, Speech, Article

Advertisement : meaning, advantages & disadvantages – essay, speech, article, advertisement meaning.

Advertisement Defination: Advertisements in a simple sense are drawing the attention of the general public to a product, service, event or idea through different marketing mediums and advertising is an activity or profession of producing advertisements for commercial products and services . The advertisement has a great impact on the audience which creates an urge in them to buy a particular product or service though it is subjective. The advertisement is the lifeblood of any business. It is a very well known fact that it depends on how creatively the advertisement is designed though it cannot be said that advertisements are the sole concern when it comes to sales. It is just a part of marketing strategy. Advertisement regardless of being online or offline if they don’t catch the attention of the public then the entire expenditure turns out to be a waste.

Advantages Of Advertisement (Benefits & Pros)

There are advantages of advetisements which is not hidden by anyone. Advertisement creates the market for products, goods and services. In a competitive market advertisement play a significant role in increasing the sales of the particular product. It creates awareness among the general public about it’s existence and also about it’s rates, discounts and various other  advertisements advantages as well. It lures the customer to buy it and also helps them to compare the rates and quality of homogeneous products. The mediums of advertising like television, newspaper, magazines, pamphlets, applications and through other various means also earn a lot for broadcasting or publishing it. The main motto of advertising is giving knowledge to the public about the existence and nature of the product to create it’s market. It doesn’t just help to marketing managers or agents but also to the public by helping them to gain knowledge about new products or the editions in the old products.

Disadvantages Of Advertisement (Demerits, Drawbacks & Cons)

The advertisement may have many advantages but as every coin has two sides so is with this, as there are some disadvantages of advertisements as well. Many advertisements misleads people to buy their product which sometimes is harmful in some or the other way, doesn’t give the quality or type of product that is promised in advertise, luring customers by discounts but offering them degraded quality are few examples of the adverse effects of advertisement . They also try to promote inferior quality goods. Many times distorted version of reality is shown in advertises confusing and at the same time encouraging them to buy it. Some advertisements uses ill language or objectional pictures which are not accepted by the society. Cases are also filed even for the taglines that do not hold true, one of it’s prominent example is Redbull. Everyone knows that having any energy drink will not result in giving you wings, but there are few out of many who get misguided by such taglines as well.

Control Measures To Reduce The Demerits of Advertisements

There are no plotted points or ideas about how you control the demerits of advertisement because they are beyond control but still there are things which a consumer can do by himself. The cons of advertisements mainly consist of something which in simple words can be said as fooling the consumers. Consumers can file complaints under consumer protection act if they do not get the quality as promised. They can get more awareness through social media and other sources so that they do not get trapped by misleading advertisements . Print media and visual media both have it’s demerits which can be removed by gaining more knowledge about the product or service and also being aware is necessary.

Quotes on Advertisements

“A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.”

“Creative without strategy is called ‘art’ and creative with strategy is called ‘advertising’.”

Advantages and Disadvantages of Advertising

Everything you need to know about advantages and disadvantages advertising. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience.

Advertising is directed to a large number of people and not to one individual. That is why we call it non-personal. Advertising is communication about products or ideas. It may inform us about the features of iPod or new smart phone or spell out the need to have a cancer check-up.

Some of the advantages and disadvantages of advertising are:-

A. Advantages of Advertising – 1. Promotion of Sales 2. Expansion of Production 3. Enhances Goodwill 4. Large Turnover and Huge Profits 5. Information about Different Options and Comparative Prices 6. Creates Employment 7. Higher Standard of Living

ADVERTISEMENTS:

B. Disadvantages of Advertising – 1. Adds to the Cost of Production and Product 2. Leads to Price War 3. Deceptive Advertising 4. Leads to Unequal Competition 5. Creates a Monopolistic Market 6. Promotes Unnecessary Consumption 7. Decline in Moral Values.

Learn about the Advantages and Disadvantages of Advertising

Advantages of advertising:.

The advantages of advertising are to be analyzed in terms of its advantages which are as follows:

(i) From Viewpoint of Manufacturers:

A well-advertised product is easier to be sold by the salesman in the market. If a brand is popular and well-known, people respond favourably to the salesman’s efforts. It provides a support to salesmanship, as the audience understands the product and its uses more clearly through the advertisement and the salesman’s effort is reduced to convince the buyers.

(a) Increase in Sales:

The main object of the manufacturer in advertising his products is to promote the sale of his products. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising.

Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products and also by suggesting new uses for them. Advertising is a helping hand to selling.

(b) Supplementing Salesmanship:

It creates a ground for the efforts of the salesmen. When a salesman meets its prospect, they have just to canvass for a product with which the consumer may already have been familiarised, through advertisements. Therefore, the salesman’s efforts are supplemented and his task is made easier by advertising.

(c) Lower Costs:

Sales turnover and encourage mass production of goods are enhanced by advertising that results in large scale production, average cost of production reduces and results in higher profits. At the same time, when the cost of advertising and selling costs gets distributed over a larger volume of sales, the average cost of selling also lowers down.

(d) Greater Dealer Interest:

Advertising creates demand by which every retailer gets an opportunity to share with others. Hence, the retailers who deal in advertised goods are materially assisted by advertising in the performance of their functions. The retailers have not to bother much about pushing-up the sale of such products. Therefore, they evidence more interest in advertised products.

(e) Quick Turnover and Smaller Inventories:

A highly responsive market is created by well-organised advertisement campaign thereby facilitating quick turnover of the goods. Resulting, in lower inventories in relation to sales and being carried-on by the manufacturers.

(f) Steady Demand:

Seasonal fluctuations on demands for products are smoothened by advertising generally the manufacturers tries to discover and advertise new possible uses of which a seasonal product maybe put. The innovation of cold tea and cold coffee for the use during summer has helped in increasing the demand for these beverages even in that season. The same maybe said for refrigeration.

(ii) From Viewpoint of Consumers:

(a) Improvement in Quality:

Usually, goods are advertised under brand names. When a person is moved by the advertisement to use the product, they proceeds on the hope that the contents of the particular brand will be better than the other brands of the same goods.

When his experience confirms his expectation, a repeat order can be expected. Or else, the sales may rise very high once but may drop down very low subsequently when the consumer’s confidence in the quality of the product fails.

(b) Facility of Purchasing:

Purchasing becomes easy for the consumers after advertising. Generally, the re-sale prices (prices at which the goods are to be sold by the retailers) are fixed and advertised. Thus, advertising offers a definite and positive assurance to the consumer that they will not be overcharged for the advertised product. The consumer can make his purchases with utmost ease and confidence.

(c) Consumer’s Surplus:

The utility of given commodities is increased by advertising for many people. It points-out and pays even more for certain products which appear to have higher utility to them. If these products are available at the original lower prices, there will naturally be a certain amount of consumer’s surplus in terms of increased satisfaction or pleasure derived from these products.

(d) Education of Consumers:

Being an educational and dynamic principle, the prime objective of advertising is to inform and educate the customers about new products, their features, prices and uses. It also convinces them to adopt new ways of life, giving up their old habits and inertia and have a better standard of living.

(iii) From the Viewpoint of Middleman:

(a) Retail Price Maintenance becomes Possible:

The consumers are quite keen on getting quality products at stable prices over a period of time. Each consumer has his or her own family budget where he or she tries hard to match the expenditure to the disposable income for a socially acceptable decent living.

In case the prices go on changing abruptly, these individual budgets are likely to be distorted to such an extent that the consumers will have to think of substitutes for the products they are enjoying at present.

(b) Acts as a Salesman:

What a travelling salesman does for this organisation is done by the advertising at least cost. This is the reason that most of the retail organisations do not employ large army of travelling salesman, rather they are willing to spend on advertising which attracts consumers to the sores where the counter salesmen cater to their needs.

(c) Ensures Quick Sales:

Every retailer having the stock of different producers needs a quick turnover. By bringing the wide range of these products to the notice of the consumers, advertising boosts up of sales.

Faster sales imply the specific advantages such as reduced capital look-up, reduction in losses of holding stock over longer period, increased profits even by reducing the profit margin per unit. Further, advertising gives much leeway and freedom to better serve the needs of the consumers.

(iv) From the Viewpoint of Society:

(a) Change in Motivation:

Radically advertising has changed the basis of human motivation. While people of earlier generations lived and worked mainly for bare necessities of life, the modern generation works harder to supply itself with the luxuries and semi-luxuries of life.

(b) Sustaining the Press:

For support and sustenance the newspapers, periodicals, journals, looks for advertisers, press, look to advertisements. In the absence of income from advertising, the newspapers have to be produced at a higher cost and may not be able to keep themselves free from its competitors.

(c) Encouragement to Artists:

Designing artists, writers to do creative work. They earn their living from preparing advertisements.

(d) Encouragement to Research:

When manufacturers are assured of sufficient profits. They undertake research and discover new products or new uses for existing products. Advertising puts forward this assurance and thereby encouraging industrial research with all its advantages.

(e) Glimpse of National Life:

A glimpse of national life is provided by national life.

Disadvantages of Advertising:

Advertising too have its own limitations. In some case it’s being misused by few people over looking their business interests.

The main weaknesses of advertising are discussed below:

i. Deferred Revenue Expenditure:

It is a deferred revenue expenditure, as the results are not immediate. As advertising occupies a substantial portion of the total budget of the organisation. Hence, investing a large sum in it does not necessarily yield immediate results thus limiting its utility.

ii. Misrepresentation of Facts:

A major drawback of advertising is misrepresentation of facts regarding products and services. Advertisers usually misrepresent unreal/false benefits of a product and make tall claims to excite people to indulge in actions leading to their benefit, but opposed to consumer’s self-interest.

iii. Consumer’s Deficit:

Advertising creates desires as consumers have low purchasing power. It leads to discontentment. Such discontent is obviously not very desirable from the point of view of society, particularly if it affects a large majority of people. But it is important if it acts as a spur to social change.

iv. Barriers to Entry:

Advertisements promote industrial concentration to a greater or lesser degree. The extent of such concentration may vary with the character of the individual trade, the advertisability of the product and the technical conditions of its production. Although, studies on this subject are not conclusive. The evidence of positive association between advertising and concentration is weaker than can be expected.

v. Wastage of National Resources:

It is objected that advertisement is that it is used to destroy the utility of goods before the end of their normal period of usefulness. Now models of automobiles with nominal improvements are, for example, advertised at such high pressure that the old models have to be discarded long before they become useless, not that merely, the most-advertised products are delicate, fragile, and brittle.

vi. Increased Cost:

It is much debated whether advertising induces additional cost upon a product which the community has to pay. In a sense, it is true since expenses on it form a part of the total cost of the product. But at the same time, it would be unjust to infer that if the advertising costs were cut down the goods would necessarily be cheaper. Advertising is, one of the items of costs but it is a cost which brings savings in its wake on the distribution side.

vii. Product Proliferation:

Critics state that advertising encourages unnecessary product proliferation. As it leads to the multiplication of products that are almost identical, resulting in wastage of resources which could otherwise have been used to produce other products.

viii. Multiplication of Needs:

Advertising compels people to buy things they do not need as it is human instincts, to possess, to be recognized in the society, etc., are provoked by advertiser in order to sell products. At times, various types of appeals are advanced to arouse interest in the product. Sentiments and emotions are played with to gain customers.

Benefits of Advertising :

i. Internet Advertising is Huge:

With the growth of information on the Internet has growth the amount of time people spend on it, which has in turn generated a new market for Internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

ii. Internet Advertising is Targeted:

As a company looking for advertising opportunities to a specific market, Internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programmes like Google’s Ad Words and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine- gun strategy of newspaper advertisements, Internet advertising is targeted!

iii. Internet Adverting Enables Good Conversion Tracking:

It is impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

iv. Internet Advertising has a Lower Entry-Level Fees:

If you have a limited budget, Internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost thousand rupees. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a few rupees pop.

v. Internet Advertising can be Much Cheaper :

Because of the targeted nature of Internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.

vi. Internet Advertising has Greater Range :

One more benefit is that, since the Internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.

On the whole, Internet advertising can be a great way to get the word out there about your service or product in a cost- effective, efficient way.

Limitations :

i. Measurement problem – It is difficult to measure effectiveness of advertising.

ii. Surfing speed – Due to traffic and technical difficulties users find that the time required to access sites can be long.

iii. Clutters – Too many ads over a short period could result in low registration of the message.

iv. Privacy – Like telephones being misused for telemarketing, Internet is also accused of invading user privacy.

Advertising is beneficial to manufacturers, traders, consumers and society as a whole:

1. Promotion of Sales:

Advertising helps the producer to increase his sales. A form attempts to increase the demand for its product, either by reducing the price or by inducing buyers to purchase more of its product; even at the constant price. The latter involves the use of sales promotion and hence advertising.

2. Expansion of Production:

Increased demand brought about by advertising has to be met by a corresponding increase in production. In this way, advertising causes production to expand in order to cater to an increased demand.

3. Enhances Goodwill:

Advertising is instrumental in increasing the goodwill of the company (advertises). It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products strengthens manufacturer’s reputation and enhances his goodwill.

4. Large Turnover and Huge Profits:

An increased demand, generated through advertisements can create a larger turnover for the company and eventually resulting in more profits.

5. Information about Different Options and Comparative Prices:

Advertisement keeps the buyers well informed by providing information about the different products and their relative prices. This helps the consumer to take adequate decision regarding the features they want and the amount they want to spend, even before physically going to the shops.

6. Creates Employment Opportunities:

Advertising is capable of providing employment to large section of the society including the professionals like painters, photographers, singers, cartoonist, musicians, models and people working in different advertising agencies.

7. Higher Standard of Living:

Advertisement promotes larger consumption, increased production and greater employment. This further reflects on lower prices, better quality and greater variety of goods to the consumers. Advertising, thus, ensures better and happier living.

Disadvantages of Advertising :

Despite of being regarded as the life-blood of modern business advertising has the following disadvantages:

1. Adds to the Cost of Production and Product:

Advertising increases the cost of the advertised product, as the expenses on advertisement add to the total cost of the product. To mitigate the cost incurred during advertising of the product or the service, the advertiser adds the cost of advertisement to the total price of the product or the service. So, the advertising cost is actually being borne by the consumers.

2. Leads to Price War:

Large scale competitive advertising by prominent competing firms can possibly lead to advertising wars with the consumers being made to pay for it. It leads to a situation of price war and that makes the production activity unduly wasteful. The entire industry has to suffer a setback.

3. Deceptive Advertising:

Sometimes, advertising is used as an instrument of cheating. Unscrupulous firms defraud the consumers by misrepresenting their products through advertising. In order to induce people to purchase their product, firms issue false statements with regard to different virtues of a products; this undermines public confidence in advertising. As a result we have the Advertising Code of Conduct that regulates advertising and ensures commercial honesty.

4. Leads to Unequal Competition:

The producers spend a huge amount of money for the advertisement of their products and services. Small local firms cannot match the big advertising budgets of multinational companies. Therefore, the scales are always tilted in favour of the bigger producers leading to unequal competition.

5. Creates a Monopolistic Market:

Larger firms by virtue of their larger advertising budgets drive the smaller firms out of the market. This leaves the market open to just a few large producers. In this way the bigger firms win competition and monopolize the market.

6. Promotes Unnecessary Consumption:

Advertising promotes the consumption of goods and services which are not even required by the people. Hence it is wastage of national resources.

7. Decline in Moral Values:

In order to attract attention of the people, many times advertisers use indecent, vulgar language and obscene photographs.

All these reasons together justify the statement that “Advertising is Social Waste”, because it does not add any real value to the society.

Advantages and Disadvantages of Advertising – With Criticisms

Money spent on advertisement is an investment – This is because it gives rise to many benefits to various. Categories viz., Producers, Middlemen, Consumers and entire society.

The various benefits are as under:

A. Benefits / Advantages to Producers / Manufacturers:

1. Communication of Information to Consumer, i.e., Information about product, price and place from where it can be bought. Latest innovations and arrivals. Changes in product by manufacturer.

2. Brand Building – Advertisement is actually brand building. Advertisement creates brand preference for company’s products. Brand equity is established with the help of advertisement Brand equity refers to over-all strength of a brand in the market and its value to the company owning it.

3. Increase in sales – Old customers are kept tied up with the firm, reminding them about product, again and again through advertising. New customers are created by creating attraction towards product. Demand for new products is created by explaining merits of the product showing superiority over rivals’ products and giving knowledge about new products.

4. Help in facing competition and protecting manufacturer against unfair competition as advertisement creates a brand name.

5. Increase in Profits via increased sales.

6. Creation/Enhancement of Goodwill of Company and Product as clientele increases.

7. Stability in seasonal Demand – Advertisement helps in creating demand over all the seasons by discovering new product and new usage of product. For example, tea is sold in summer, ice-cream in winter due to advertising.

8. No Overstocking due to Quick Sales/turnover by creating high responsive market. Also this results in lower inventories.

9. Economies/Advantages of Large Scale Operation as sales increase.

10. Establishing Direct Relations/Contact between manufacturers and consumers through mass communication of messages about product.

11. Getting Efficient and Experienced Middlemen – Advertisement helps manufacturers in getting a team of efficient and experienced middlemen because increase in demand for a product encourages middlemen to maintain its stock/inventory.

12. Quickening the turnover by creating high responsive market resulting in lower inventory.

13. Advertisement gives employees a sense of practice on their jobs and a feeling to be in the service of a concern of repute. As such, it inspires executives, employees and workers to improve their performance and efficiency.

B. Benefits/Advantages to Middlemen (Wholesalers and Retailers):

1. Convenience in Selling without much effort as advertised goods are already in demand and customers are well convinced about such goods.

2. Increased Sales and Profits due to high demand, easy sale of products, and high rate of turnover.

3. No risk of overstocking as demand is already high.

4. Increase in goodwill as they become known for dealing in standard, quality goods.

5. Economy in selling as their overheads are saved and they need not spend on advertising.

6. Stability in sales and profits due to all-seasons demand through advertising.

7. It enables wholesalers and retailers to have product information.

C. Advantages to Salesmen:

1. Salesmanship is incomplete without advertising.

2. Advertising serves as a forerunner of salesman in selling goods.

3. Salesmen are helped by advertisement in following ways –

i. Selling becomes easy and convenient as products are already advertised informing consumer about product’s characteristics and quality.

ii. Advertising prepares requisite ground for salesman; as such his sales efforts are reduced.

iii. Contact between salesman and customer becomes permanent through effective advertising as customer is assured of quality and price of produce.

iv. Salesman can also weigh advertising effectiveness through direct contacts with customers.

D. Benefits / Advantages to Consumers:

1. Knowledge about New Products.

2. Saving of time and Labour in making purchases as they already know details about product through advertising viz., features, place where available.

3. Advance Decision to buy Consumers are able to take advance decision to buy in the light of advertisement.

4. Protection against cheating by Sellers as advertising message often provides details about weight, packing, price, discounts, special schemes and ‘alerts and warnings’.

5. Knowledge about variety of Products as different producers advertise their products.

6. Knowledge about Alternative Use of Products.

7. Enhancement in Consumers’ Marketing knowledge through advertising about existing products, new products, their different as well as new uses, place and manufacturers where available, other details.

8. Elimination of Middlemen and their costs in cases where direct relation between producer and consumer develops and this reduces consumer price.

9. Helps retailer’s Anticipation of actual sales.

10. Unfair competition and price wars are avoided as prices are controlled by manufacturers through advertisement.

11. Increase in Standard of living as people come to know about new home products, gadgets and appliances which makes their living more comfortable and living standard higher.

E. Advantages/Benefits to Society/Community:

1. Increase in standard of living of citizens.

2. Larger and Handsome Employment opportunities.

3. Development of Advertisement Industry viz., advertising firms / agencies, artists, writers, models, art designing.

4. Boon to Press, that is Newspapers, Magazines etc. as their income increases.

5. Encourages R & D.

6. Encourages Healthy Competition.

7. Educative, providing lot of information to people.

8. Provides new Horizon of knowledge.

The main reason is that advertisement benefits not only different sections of society but also the society as a whole. One can therefore also say that money spent on advertisement is an investment and not a waste.

Criticisms of Advertising:

Despite its various advantages, advertising has not been free from criticisms.

1. Burden upon Consumers:

Media of advertisement being costly, manufacturers have to spend huge amount on advertising. This ad spend adds to cost of production and increases cost per unit and finally the price of the product. Increased prices are a burden on consumer.

This criticism is not fully correct. Advertisement also raises demand for products, increases scale of production, brings economies of large scale production and thus finally decreases cost per unit and hence price.

2. Advertisement Creates Monopoly:

Advertising ultimately blocks other firms from entering an industry (barriers to entry) leading to market power for the firm and ultimately to higher prices. If sheer advertising volume expenditure is directly related to increased sales, small firms cannot afford it. This enables large-scale manufacturer to stay and enjoy monopoly.

However, advertisement also creates healthy competitive market for the products.

3. Advertisement Leads to Consumerism:

Advertising encourages excessive and at times unnecessary expenditure by consumers. Frequent and repeated advertising compels consumers to buy a product even when it does not suit him or is not needed.

4. Advertisement Leads to Luxurious Life:

Advertising luxurious goods is often done in a manner that consumers feel them necessary to buy. Such goods become status symbol. Consequently, people are made to live a luxurious life even when they cannot afford it

However, in so far as advertising offers wide choice in making their purchases, it improves their life style and raises their standard of living.

5. Advertisement is a Wastage:

Money spent on advertising is a wastage if demand for advertised goods and services does not increase.

This is however not necessarily so because very often, advertisement increases demand through wider coverage and new uses of product.

6. Advertisement Leads to Falsehood in Business:

Advertisements often mislead people, and at times exaggerate benefits of products or their attributes.

While it is true that some of the advertisements are untrue and fraudulent, this is not disadvantage of advertisement. Rather it is the advertiser who is to be blamed.

7. Advertisement Gives Birth to Social Evils:

Advertisement often gives birth to social evils like smoking, drinking etc.

Conclusion – While various criticisms are true, measures can be adopted to check these social evils.

1. Advertising stimulates production, employment and income, leading to rising purchasing power and better living standards.

2. Commercialization of inventions, accelerated public acceptance of innovations, new products, etc., can be realised only due to effective mass communication or advertising. Change is the essence of life. It can be brought about by science and technology but it has to be accepted by the public without much resistance. For quick acceptance of new products and new ideas we need advertising.

3. Informative advertising enables consumers to secure relevant and adequate information about all rival products and their relative merits. Thus, advertising helps consumers to exercise their right to choose and buy a product of service intelligently. We have a wide variety of goods many of them complicated and sophisticated. Hence, wise purchases demand adequate information flow.

4. Advertising facilitates mass production and mass distribution. We have, therefore, lesser unit cost of production as well as lesser unit cost of distribution. Scientific management reduces cost of production. Scientific marketing research ensures reduction in the cost of distribution.

Marketing research can be used to reduce the cost of all components of the marketing mix including advertising. Reduction in costs enables corresponding reduction in prices. Competition in business also ensures price reduction and fair prices. Thus, consumers enjoy all the benefits of effective advertising and marketing. They can have increasing real income also in terms of goods and services.

5. Advertising builds up brand preference and brand loyalty. In the long run these are not possible under keen competition unless the brand quality is maintained and steadily improved by the manufacturer. Thus, consumers can get not only goods at lower prices but also goods of standard quality and quantity.

6. Advertising has educative value also. It teaches us to adopt new ways of life and higher standard of living. It can educate the community to demand quantity of life, e.g., freedom from pollution.

Disadvantages of Advertisement:

1. Loading the Price:

Advertising is expected to reduce total costs due to mass production and mass distribution and ultimately enable consumers to buy at lower prices. Experience proves otherwise. In reality advertising increases the prices of goods.

National brands demand heavy expenditure on advertising and promotion and their prices are higher by about 20 per cent than the prices of dealer brand though products under both brands are manufactured by the same enterprise. There is some element of truth in this criticism. However, it is due to extreme product differentiation resorted to by manufacturers through branding and higher prices are due to element of monopoly.

2. Creating Wastes:

Advertising is wasteful. It can never appeal accurately to the target market like salesmanship. Many people may not read, hear or view your advertisement. Press, radio, and TV advertisements have short life span and relatively costly persuade unit of space or time.

Competitive advertisement is a waste as it enables only reshuffling of customers-one Company stealing customers from another. Measurement of effectiveness of all advertisement statistically is practically impossible. But research in advertising and distribution can enable a company to reduce waste of expenditure in advertising appreciably.

3. Monopoly:

A few firms in an industry do utilise the weapon of advertising to prevent entry of small firms in the market and thus advertising enables creation of monopoly or oligopoly in the market. It kills competition and to that extent consumers’ interest is sacrificed. Only giant manufacturers can afford to spend lavishly on extensive and intensive advertising to retain and even enlarge their market share.

However, if government can effectively control and regulate monopolistic tendencies, we can have reasonable competition in the market. We have to crush monopolies in the world of business to protect consumers against evils of monopolies.

4. Fraud on Consumers:

Some advertising is fraudulent, misleading or deceptive. Advertising causes us to buy goods, we do not want, at prices we cannot pay, and on terms we cannot meet. It is true that hard-sell, high pressure advertising does coerce the innocent and ignorant buyers to purchase many unwanted and shoddy goods. It is true that advertising often persuades people to buy things they should not buy, they do not need nor they can afford.

Public attitude toward advertising as a persuader is constantly unfavourable. This has been proved through opinion polls in the U.S.A in 1960s. Only self-regulation by business firms can ensure truthful advertising. The seller should ensure that his advertisements mean what they say and they say what they really mean. Consumer legislation can also prevent such abuses of advertising. Consumerism through self-help can also safeguard consumer interest against bogus advertising.

Marketing mix based on marketing concept (consumer-oriented marketing approach) can also reduce substantially these abuses of advertising. Marketing research and customer-centred marketing plans and policies can definitely provide judicious and best use of advertising, sales promotion and personal selling in our promotion mix.

Enlightened and scrupulous top marketing management can recognise consumerism not as an obstacle but challenge and primarily through self-regulation streamline the entire marketing process based on the new marketing concept, then only marketing communication complex (promotion mix) can deliver rich dividends and ensure bright public image of business concerns.

(1) Low cost per contact.

(2) Ability to reach potential visitors where sales staff cannot reach.

(3) Great scope for creative versatility and dramatization of messages.

(4) Ability to create images that sales staff cannot.

(5) Non-threatening nature of non-personal presentation.

(6) Prestige and impressiveness of mass media advertising.

(1) Inability to close sales.

(2) Advertising clutter or too much competition.

(3) Viewer visitor may ignore advertising messages

(4) Difficulties in getting immediate response and actions.

(5) Difficulties in getting quick feedback and in adjusting messages.

(6) Difficulties in measuring effectiveness.

Advantages and Disadvantages of Advertising – With Objections against Advertising

The importance of advertising is realised on all hands. In fact, advertising has already become such an integral part of our life that we never feel the need of pausing to consider its value and importance. There is no doubt about the fact that in the absence of advertising, our lives would have been lived very differently.

Such being the place of advertising in our life, it will be worthwhile to consider some of the important advantages of advertising here:

1. Advantages to Manufacturers :

There is justification in the adage, “it pays to advertise” because of the following advantages of advertising accruing to manufacturers:

(i) Increased Sales:

The chief object of the manufacturer in advertising his products is to promote the sale of his products. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising. By repeating advertisements, the manufactures are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products as also by suggesting new uses for them. Advertising acts as an aid to selling.

(ii) Steady Demand:

Advertising has led to the smoothening cut of the seasonal fluctuations in demand for many products. The manufactures are generally trying to discover and advertise new possible uses to which a seasonal product may be put. The innovation of cold tea and cold coffee for the use during summer has helped in increasing the demand for these beverages even in that season. The same may be said for refrigeration.

(iii) Quick Turnover and Smaller Inventories:

A well-organised advertisement campaign creates a highly responsive market thereby facilitating quick turnover of the goods. This, in turn, results in lower inventories in relation to sales being carried on by the manufactures.

(iv) Greater Dealer Interest:

The retailers who deal in advertised goods are materially assisted by advertising in the performance of their functions. Advertising creates demand which every retailer gets an opportunity to share with others. The retailers have not to bother much about pushing up the sale of such products. So they evidence more interest in advertised products.

(v) Lower Costs:

Advertising provides a spur to the sale and increases the turnover tremendously. This is advantageous in two ways – on one side, the selling costs including the cost of advertising get spread over a large volume of sales, thus lowering the average cost of selling; while on the other side, higher turnover necessitates higher volume of production, thus lowering the average cost of production per unit.

(vi) Supplementing Salesmanship:

Advertising prepares the necessary ground for the efforts of the salesmen. When a salesman visits a prospect, he has just to canvass for a product with which the consumer may already have been familiarised through advertisements. Thus, the salesman’s efforts are supplemented and his task is made easier by advertising.

(vii) Creation of Goodwill:

By constantly associating the name of the manufacturer with certain standards of quality, advertising builds a fund of goodwill for him. Goodwill thus created is a valuable asset not merely because it enables him to get more and more of repeat orders for his existing products but also for the reason that the manufacturer can introduce new products in the market with confidence. The Godrej concerns have been able to sell the whole range of products ranging from oils to soap and from locks to typewriters mostly on the strength of their goodwill.

(viii) Encouragement to Better Performance:

Advertising gives the employees that feeling of pride in their jobs and the products they produce or help to produce, which is basic to high morale. It can, thus, inspire executives and workers to improved performance. Moreover, an advertiser may have built up a vast fund of goodwill which will serve as assurance of security to the employers. This will also serve to boost up the morale of the men working in the manufacturer’s organisation.

2. Advantages to Consumers :

(i) Facility of Purchasing:

Advertising makes purchasing easy for the consumers. Moreover, the resale prices (prices at which the goods are to be sold by the retailers) are generally fixed and advertised. Thus, advertising offers a definite and positive assurance to the consumer that he will not be overcharged for the advertised product. The consumer can make his purchases with utmost ease and confidence.

(ii) Improvement in Quality:

Goods are generally advertised under brand names. When a person is moved by the advertisement to use the product, he proceeds on the hope that the articles of the particular brand will be better than the other brands of the same goods. If his experience confirms his expectation, a repeat order can be expected.

Otherwise, the sales may rise very high once but may drop down very low subsequently when the consumer’s confidence in the quality of the product is shaken. The manufacturer is thus prompted to maintain and, if possible, improve the quality of his brand so that the confidence of the consumers can be maintained.

(iii) Elimination of Unnecessary Intermediaries:

By advertising his goods, a manufacturer may seek to establish direct contacts with the consumers. In this process, the number of middlemen whose profits increase the price and reduce the manufacturer’s margin of profits may be considerably reduced. This will mean large profits for the manufacturer and cheaper products for the consumers.

(iv) Education of Consumers:

There is considerable truth in Sir William Leverhulm’s remark that advertising is an educational and dynamic principle. Advertising aims at educating the buyers about new products and their diverse uses. In this process, it introduces new ways of life to the people at large and prompts them to give up their old habits and inertia. Advertising thus paves the way to better standards of living.

(v) Consumer’s Surplus:

Advertising increases the utility of given commodities for many people. It points out and emphasizes the qualities possessed by certain goods and leads consumers to appreciate more strongly the utility of such goods. As a result, the consumers may be willing to pay even more for certain products which appear to have higher utility to them.

If these products are available at the original lower prices, there will naturally be a certain amount of consumer’s surplus in terms of increased satisfaction or pleasure derived from these products.

3. Benefits to Society :

(i) Sustaining the Press:

When advertising made its beginning, advertisements generally occupied some odd nooks and corners in the newspapers. The present situation is just the reverse. The newspapers, periodicals, journals, nay the whole press, look to advertisements for support and sustenance.

In the absence of income from advertising, the newspapers have to be produced at a higher cost and may not be able to keep themselves free from party pulls and pressures from business lords.

(ii) Encouragement to Research:

The manufacturers will undertake research and discover new products or new uses for existing products only when they are assured of sufficient profits. Advertising provides this assurance and thus encourages industrial research with all its advantages.

(iii) Change in Motivation:

Advertising has radically changed the basis of human motivation. While people of earlier generations lived and worked mainly for bare necessities of life, the modern generation works harder to supply itself with the luxuries and semi-luxuries of life.

Advertising has brought to the notice of the masses numerous products which are more than mere necessities and has created in their minds a desire to possess them. Thus, the motive force of fear (or going without the bare essentials of life) has been replaced by desire (for more and newer products).

(iv) Higher Standards of Living:

Advertising leads to a rise in the standards of living, not only through the education of the buyers but also through greater consumption, increased production and a larger volume of employment.

(v) Encouragement to Artists:

Men of talent, including artists, story writers, announcers, etc., get an opportunity to do some creative work while earning their livelihood through the designing of advertisements and the use of ideas in advertising various products.

(vi) Glimpse of National Life:

Advertising does provide a glimpse of a country’s way of life. It is, in fact, a running commentary on the way the people live and behave and is also an indicator of some of the future trends in this regard.

Objections against Advertising :

Advertising has also been subjected to a number of objections mainly because it has been misused by some people to serve their own ends, overlooking the business interests. An examination of some of the forceful objections will be of interest.

(i) Multiplication of Needs.

It is said that advertising compels people to buy things they do not need. Human instincts, like desire to possess, to be recognised in the society, etc., are provoked in order to sell products. Sometimes, various types of appeals are advanced to arouse interest in the product. Sentiments and emotions are played with to gain customers. To say this would not however, be correct inasmuch as advertising cannot force anybody to buy a thing which he considers unnecessary.

(ii) Misrepresentation of Facts:

Through misrepresentation of the benefit a product will give, goods of no real value are sold. Tall claims are made by the advertisers to tempt people to take such actions as go purely to their advantage and cause tremendous loss to the consumer. Even adulterated food and medicines are marketed, which by no stretch of imagination can benefit anybody.

By sheer exaggeration of facts, demand for the merchandise advertised is created without much difficulty even when the commodities carrying greater worth or satisfaction are already there in the market. Such unscrupulous actions of a few tell upon public confidence in advertising.

(iii) Consumers’ Deficit:

While advertising leads to increased satisfaction from commodities already in use, it also creates discontent in the minds of many people who are tempted to purchase some commodities but are not able to do so because of insufficient purchasing power. Such discontent is obviously not very desirable from the point of view of society, particularly if it affects a large majority of people. But it is important if it acts as a spin to social change.

(iv) Wastage of National Resources:

A more serious objection against advertising is that it is used to destroy the utility of goods before the end of their normal period of usefulness. New models of automobiles with nominal improvements are, for instance, advertised at such high pressure that the old models have to be discarded long before they become useless.

Not that merely, the most-advertised products are delicate, fragile and brittle. In the U.S A., there is evidence of a marked decline in the quality and durability of cars, furniture, rugs, television sets, refrigerators, etc. That appears to be the way in which the increased demand created through advertising can be sustained.

The same is true of dresses, furniture and other products. From the point of view of the community it is a waste of resources. The natural resources, capital equipment and labour energy which go into the production of new items to take the place of the discarded ones amount to waste when measured in terms of social well-being.

(v) Increased Cost:

There is a great deal of controversy as to whether advertising leads to increase in the cost which the community has to pay for a product. In a sense it is true since expenses on it form a part of the total cost of the product. But at the same time it would be wrong to infer that if the advertising costs were cut down the goods would necessarily be cheaper.

Advertising is, no doubt, one of the items of costs but it is a cost which brings savings in its wake on the distribution side. On manufacturing side, it is one of the factors that make large-scale production possible and anyone would agree that large-scale production leads to lower costs.

It is quite usual for the small non-advertiser retailer to say, “We don’t advertise—we put the cost of advertising into the goods.” But it is often nothing more than an attempt to justify his “side street location, the quality of his goods and his high price.” In fact, if comparisons are made between advertisers and non-advertisers, it will usually be found that the merchants who advertise have larger stores and lower prices than those who do not advertise.

Sears, Roebuck and Co., is one of the heaviest advertisers of the U.S.A. spending over $16 million a year for newspaper advertising alone and, in addition, $30 million or more on other forms of advertising including catalogues. In spite of such a heavy expense on advertisement, the Company is known for its low prices.

In fact the history of American business is full of examples of such industries as have lowered prices and supplied better quality while spending millions of dollars for advertising. This has been possible because advertising has raised the volume of their sales tremendously thus bringing about a number of economies in production and selling.

(vi) The ‘Monopoly Argument’:

An objection which is most commonly raised against advertising is that it tends to develop monopolies. As it is, most advertising is devoted to the promotion of branded merchandise. The manufacturer usually chooses a particular brand name or trade mark for his product and uses advertising to create an impression on the mind of the consumer that his brand or product is superior to all other brands.

Through constant repetition of the brand name and its qualities, the manufacturers may ultimately succeed in creating the desired ‘brand image’ in the mind of the prospect. Although the particular ‘brand’ may be similar to another brand in all respects including physical construction, yet the similarity is concealed from the public by the use of an exclusive name and illusion is created that it is superior to the competing brands.

This gives rise to a ‘brand monopoly’. On reflection, however, it will be found that this kind of monopoly will be based upon a control of human attitudes, and it will not give the manufacturer a monopolistic control over the supply of goods or services which are similar in everything but name.

Besides, brand monopoly created through large-scale advertising will provide only slight power to increase prices. The moment prices are increased substantially in the wake of a brand monopoly; rival companies may rush into the market with lower-priced product and may use extensive advertising to push its sales. This may be followed, in course of time, by a shift of choice on the part of the consumers.

A brand monopoly secured through expenditure on advertising does not necessarily give the manufacturer an effective monopoly of particular industry. The Golden Tobacco Company has a monopoly of Panama brand of cigarettes but not of the whole cigarette industry.

Even in those cases, where the popularity of a brand places the manufacturer in a position of near- monopoly, the competitors generally use advertising to break his hold on consumers’ attitudes secured through advertising.

It may be concluded that advertising can create temporary brand monopolies which are abolished through competitive advertising -by other manufacturers. Even these short-lived monopolies are more useful for increasing sales than for increasing prices and profit margins. As Heppner aptly points out, “Advertising stimulates competition. It often enables the small businessman to compete with large concerns as well as to start new business.”

Though one cannot entirely turn one’s face away from the objections which are raised against advertising, it is clear that much of the criticism is either ill-founded or exaggerated. Fundamentally most of the drawbacks attributed to advertising are inherent in the competitive system of economy.

The social wastage involved in the struggle for more markets as between brands of a product is, for example, a basic feature of the competitive market economy. As Sandage puts it, “As a competitive tool, advertising is perhaps less costly than many other tools which will be used to a greater degree if advertising were banned.”

He obviously refers to the personal selling and the giving of greater dealer’s margins to the retailers which might be used in place of advertising. Either of them would be costlier for the society.

Advantages and Disadvantages of Advertising – As a Promotional Tool

Strengths of advertising:.

Advertising is a major promotion tool.

It has the following basic plus points or strengths as a promotion tool:

(1) It offers planned and controlled message.

(2) It can contact and influence numerous people simultaneously, quickly, and at a low cost per prospect. Hence, it is called mass means of communication.

(3) It has the ability to deliver messages to audiences with particular demographic and socio-economic features.

(4) It can deliver the same message consistently in a variety of contexts.

(5) It can reach prospects that cannot be approached by salesmen, e.g., top executives.

(6) It helps to pre-sell goods and pull the buyers to retailers.

(7) It offers a wide choice of channels for transmission of messages such as visual, aural, aural and visual.

(8) It is very useful to create maximum interest and offer adequate knowledge of the new product when the innovation is being introduced in the market.

Weaknesses of Advertising:

Advertising as a promotion tool has the following weaknesses:

(1) It is much less effective than personal selling and sales promotion at later stages in the buying process, e.g., in convincing and securing action.

(2) It is less flexible than personal communication. It cannot answer objections raised by prospects.

(3) It is essentially one-way means of communication. It cannot obtain quick and accurate feedback in order to evaluate message effectiveness. In absence of feedback, personal salesmen becomes necessary.

(4) It is most efficient communication (very low cost persuasion prospect) but it is least effective as a tool of communication.

(5) It is unable to reach prospects when they are in a buying mood. Hence, we have to repeat advertisements and repetition involves additional cost.

(6) Advertising media, e.g., newspapers, magazines, carry many messages competing to secure attention of audience simultaneously. Thus, it creates noise in communication.

(7) Advertising, many a time, lacks credibility and trustworthiness.

Many of the aforesaid weaknesses can be eliminated by other elements of promotion when they are combined with advertising.

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Pros and cons of advertising

• Post author: Amos Gikunda
• Post published: June 14, 2020
• Post category: Business
• Post comments: 0 Comments

It is well known that “money makes money”. For example, a business should advertise its products to create awareness. An average individual gets 1,000 messages every day from different brands. This promotes business. However, advertising comes with advantages and disadvantages that should be considered. Here are the pros and cons of advertising.

1. Reach many people at the same time: Advertising opens the door for reaching many individuals at the same time. It helps to know primary customers and where they belong thus giving information that allows cloning. Also, it reaches new demographics.

2. Solves problems: Advertising provides a value proposition for products. Customers need to know how something can solve problems before buying. If the value gotten is good or better than the message advertised, it creates a solid relationship with clients.

3. Set products from the competition: People want to purchase want to buy good products at an affordable price. For instance, a bottle of champagne goes for $100 and Dom Perignon goes for $20. Someone will prefer to buy 5 bottles of Dom at a cheap price.

4. Provides information: Consumers have different perspectives and preferences for products. This includes flavors, prices, and specific comparisons that show how one item is appealing. Advertising help customers to select their choice.

5. Inspires: Adverts can create imaginations that inspire people. For example “God made a farmer”, the simple sentence inspires people.

6. Promote moral and social issues: Public adverts create awareness through campaigns including homelessness and bullying. These messages spur support and people across the world benefit from it.

7. Promotes global culture advertising: helps to fund things that we enjoy nowadays. For example, the London games of 2012 required $3.5 billion to run. These costs were covered by advertising sponsorship.

8. Support economic: There is an increase in GDP when advertising is available. The growth rate is live if adverts are major points of emphasis. Further, industries that advertise have better growth than those that do not.

9. Creates employment: Advertising gives 18 million jobs in the United States which supports the economy. There are improved revenues that grow jobs within industry and business.

1. Expensive and time-consuming: Advertisements are not affordable. It costs money and time to complete successfully. For instance, creating videos, editing the content, uploading resources as well as responding to comments.

2. Unguaranteed return: A business can spend $1 million on advertisements and receive a $0 return.

3. Sometimes unethical: Children under the age of 10 can believe everything they see on tv. Not all advertisements are ethical, some influential people spend money on something not intended. Someone can see a picture of unhealthy foods including burgers and pizza. Then they will decide to buy instead of preparing healthy food.

4. Ruin enjoyment: Placement of product may ruin experiences. Some products crush over others hence creating a negative effect.

5. Miss intended targets: The main aim of advertisements is to reach intended targets. People may decide to change stations, switch television, or not log on to the internet for long.

6. Nuisance: When the same advertisement happens many times, it becomes a nuisance to the audience. Political campaigns are always irritating and repetitive.

7. Advertisements are linked with media: Advertisements are received through media. It lowers the subscription prices of magazines and newspapers.

8. Difficult in delivering unique information: Advertisements reach globally in minutes. It is hard for the business to be unique on its own. Advertising requires innovation and finding new ways to stay unique.

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Advantages and Disadvantages of Advertisement

Looking for advantages and disadvantages of Advertisement?

We have collected some solid points that will help you understand the pros and cons of Advertisement in detail.

But first, let’s understand the topic:

What is Advertisement?

Advertisement refers to the process of promoting a product, service, or idea through various media channels.

What are the advantages and disadvantages of Advertisement

The following are the advantages and disadvantages of Advertisement:

Advantages of Advertisement

• Increased Awareness – Advertisements help to increase awareness of a product or service, by introducing it to a wider audience. This can lead to increased interest and sales.
• Targeted Audience – Advertisements can be targeted to a specific audience, based on factors such as age, gender, and interests. This helps to ensure that the right message is reaching the right people.
• Creative Freedom – Advertisements allow for creative freedom in how a product or service is presented, using a range of different mediums such as TV, print, and social media. This can help to make the message more engaging and memorable.
• Brand Recognition – Advertisements can help to build brand recognition and loyalty, by creating a strong association between a product or service and a particular brand.
• Economic Benefit – Advertising can have a positive impact on the economy, by creating jobs in the advertising industry and stimulating consumer spending.

Also check:

• 10 Lines on Advertisement
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Disadvantages of Advertisement

• Misleading Information – Some advertisements may contain misleading information or exaggerations about the product or service being promoted. This can lead to false expectations and disappointment among consumers.
• Increased Costs – Advertising can be expensive, particularly for small businesses with limited budgets. The costs associated with creating, producing, and distributing ads can add up quickly.
• Overexposure – Too much advertising can lead to overexposure and consumer fatigue, as people may become tired of seeing the same ads repeatedly. This can lead to a decrease in the effectiveness of the advertising campaign.
• Negative Association – Some advertisements may be perceived as offensive or inappropriate, which can lead to negative associations with the product or service being promoted. This can damage the reputation of the brand and lead to decreased sales.
• Environmental Impact – Advertising can have a negative impact on the environment, particularly with regards to printed materials such as flyers, posters, and billboards. These materials can contribute to waste and pollution.
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12 Advantages and Disadvantages of Advertising

Concept of advertising.

Advertising is a means of creating awareness and promoting a product or service in the market. It is a paid form of communication to inform the public about an idea, good or service. Advertising is a market communication intended to influence people’s actions and persuading them to buy or try the product.

This is one of the effective promotional tool of an organization for promoting its product among the target audience. It spreads the promotional message containing full details about the product among the customers. Advertising is a one-way communication by which organizations communicate with people by paying charges to an advertising company.

Advertising is of different kinds depending upon the type of medium used for communication such as print advertising, social advertising, outside advertising, broadcasting advertising, etc. There are three main motives of advertising: informing potential customers about brand, persuading people for buying brand products and reminding customers from time to time about brand message and vision.

Advantages of Advertising

Introduces product

Advertising is a medium through which companies introduce and create awareness regarding their products in the market. It explains the features and uses of new products to customers.

Increase Sales

Advertising helps the business in increasing its sales volumes. It attracts more and more people toward the company’s products and persuades them for purchasing it.

Widens Market

It enables businesses in exploring new markets and reaching out to a wide number of peoples. Advertising creates wide awareness regarding brand products among the public.

Fights Competition

Advertising is an effective tool for businesses to face competitive forces in the market. It provides detailed information regarding products that helps in differentiating it from competitor’s products and acquiring a competitive advantage.

Eliminates Middlemen

It serves as the direct connecting link between manufacturers and consumers. Advertising eliminates the role of all intermediaries between producer and customers which increases the profit margin of producers and reduces the overall cost to customers.

Stabilizes Sales Volume

Advertising helps in stabilizing the sales volumes for business. It helps in retaining more and more customers for a longer time period and develops more loyal customers.

Educates Consumers

It serves as the mean through which companies communicates all details regarding their products among customers. Advertising informs customers about the uses and utility of the product. 

Disadvantages of Advertising

Increases Cost

Advertising raises the cost of products offered by the business for sale in the market. The business incurs huge expenditure on advertisement activities which they recover by charging high prices for their products.

Mislead People

Advertising often leads to misleading and fraud customers by presenting false facts about goods. Many times it makes exaggerated and unfair claims regarding products. 

It is an impersonal and one-way means of communication between the manufacturer and customers. Customers sometimes are confused by the message communicated through advertisements by the company and are not able to resolve their queries.

Discourages Small Business

Advertisement programs require huge funds to gain popularity and goodwill in the market. It is beyond the scope of small businesses as they cannot afford huge advertisements like big companies.

Encourage Monopoly

Big corporations through wide advertisement programs create their monopolies in the market. They are able to create a permanent place for them among customers and restricts the entry of new competitors.

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion.

Write at least 250 words.

Model Answer :

In the recent years, advertising has become an integral part of our daily life. Almost every product is advertised through several media sources like Youtube, television, websites. While some people support this trend, others tend to oppose it. There are several reasons for this. In this essay, I am going to discuss these viewpoints and give my opinion on the matter.

On one side of the argument, there are people who believe that advertising is not very beneficial. The main reason for this view is that people tend to buy unnecessary items because of watching these advertisements. Another reason is that several products fo not work the way they are claimed to work in the ads. For instance, these days several coding boot camps advertise a 100% job guarantee for every student who graduates from their boot camp. However, upon careful investigation, it was found that a job could be an internship, part-time position, or a full-time job!  Thus, it is easy to see why this argument has gained weight.

On the other hand, there are people who support advertisements. The primary reason is that the market very competitive these days. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. For example, the percentage of sales of two products released by  top brands on the same day is greatly affected by marketing. A recent survey indicated that there is a 40% boost in sales if the product is rightly marketed. Althogh, some people or companies tend to promote the sales of their products through fake claims, it is left to the discretion of the buyer to decide. 

In conclusion, advertising has its pros and cons as discussed. I feel that the benefits outweigh the drawbacks. People need to be very careful with falsce advertisements and decide on the usefulness of the product before buying it. 

Total Words: 280

Task Achievement: 9

Coherence & cohesion: 9, lexical resources: 9, overall score: band 9.

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ADVANTAGES AND DISADVANTAGES OF ADVERTISING

IELTS essay ADVANTAGES AND DISADVANTAGES OF ADVERTISING

• Structure your answers in logical paragraphs
• ? One main idea per paragraph
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• Use less common question specific words that accurately convey meaning
• Check your work for spelling and word formation mistakes
• Use a variety of complex and simple sentences
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• Answer all parts of the question
• ? Present relevant ideas
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• 6 band Nowadays some people think that parents teach there children about society good other think that school is the best place. discuss your openion. It is desire of all the parents their child become extraordinary and well educated. While there are those who think that the school is the place where kids acquire better knowledge, other hold that they try to prepare and get educate there kids by themselves. This essay analyze both these aspects an ...
• 8 band Children should care of an animal, it will be beneficial for them. It is frequently said that toddlers benefit from caring for domestic animals, especially in today’s technology-focused world. However, the issue is not entirely straightforward, and arguments can also be made against the idea. This essay will discuss the debate and give a concluding view. On the on ...
• One should not aim at being possible to understand but at being impossible to misunderstand. Marcus Fabius Quintilian
• 5.5 band Solar energy is getting more and more popularity these day. Discuss the advantages and disadvantages? Usage of Solar energy is increasing day by day as the most effective source around the globe however, there are merits and the demirts associated with the uses of solar energy. This essay will make an attempt to discuss both. Firstly, there are certain reasons why people switching to solar energy t ...
• 8 band It is advantageous if children take care of an animal. It is frequently said that toddlers benefit from caring for domestic animals, especially in today’s technology-focused world. However, the issue is not entirely straightforward, and arguments can also be made against the idea. This essay will discuss the debate and give a concluding view. On the on ...
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• 6.5 band Pros and cons of immigration As a matter of the fact, a considerable number of people leave their own countries for different reasons every year in particular the ones who live in either Third-World or underdeveloped countries. There is no denying that immigration can bring several advantages and disadvantages for immigrants as ...
• One who speaks only one language is one person, but one who speaks two languages is two people. Turkish proverb

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Ultimate Guide to IELTS Advantages Disadvantages Essays

11 min read

Updated On Apr 12, 2024

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We have all made a list of pros and cons when faced with a difficult decision. An advantages disadvantages essay in IELTS Writing is kind of like an organized pros and cons list.

In this article, we will go over the structure of Task 2 advantages and disadvantages, how to write an advantages and disadvantages essay and go over a few IELTS sample essays of this type.

Understanding the Question and Structure of the IELTS Advantages Disadvantages Essay 

The IELTS advantages disadvantages essay is a question type you will come across in IELTS Writing Task 2 .

You will be asked to write about the benefits and drawbacks of the topic given. It can be worded in different ways. Let’s see some examples.

• At the present time, the population of some countries includes a relatively large number of young adults, compared with the number of older people. Do the advantages of this situation outweigh the disadvantages?
• Discuss the advantages and disadvantages of mobile phones in our daily lives.
• Some companies and organizations require their employees to wear uniforms. What are the advantages and disadvantages of wearing a uniform?
• A lot of places in the world rely on tourism as a main source of income. Unfortunately, tourism can also be a source of problems if it is not managed correctly. Describe the advantages and disadvantages of tourism in the modern world. Do you think that the benefits of tourism outweigh its drawbacks?
• What are the pros and cons for children watching television? Give reasons for your answer and include any relevant example from your knowledge or experience.
• Globalization has both advantages and disadvantages. Discuss both and give your opinion.

Discussing the Question of Advantages and Disadvantages Essay IELTS

In some questions of Task 2 Advantages and Disadvantages essay, you will be asked to share your opinion. However, in most cases, discussing the pros and cons/benefits and drawbacks/advantages and disadvantages is enough.

The first part of the question for advantage and disadvantage essays in IELTS Writing Task 2 will always be a statement. In the second part, you will get to know whether you have to discuss only the benefits and drawbacks or add your opinion along with it. So, no need to worry!

As you can see in the image above, the first question asks you to share your opinion, whereas in the second, you will have to discuss the advantages and disadvantages.

Structure of the IELTS Advantages Disadvantages Essay

The IELTS Essay writing task is quite challenging as it requires you to write an essay on an unseen topic from any walk of life – it can range from social issues to environmental discourse. To make it easy, you can practice  advantage and disadvantage essay topics  based on the following structure breakdown.

• Paraphrase the question statement.
•  State what the following paragraphs will discuss.
• Mention your viewpoint (if asked in the question)
• Discuss the advantages.
• Explain the benefits with examples in 2-3 sentences.
• Discuss the disadvantages.
• Explain the drawbacks with examples in 2-3 sentences.
• Summarize the benefits and drawbacks discussed in the essay.

Remember that there is no right or wrong structure for  advantages and disadvantages writing task 2 . However, if you use this, it will enable you to plan your essay in no time during the exam.

Join us in our IELTS webinars to learn tricks to handle IELTS Writing Task 2 essays!  Explore Now!

How to Plan Your Task 2 Advantages and Disadvantages Essay?

The planning for writing any essay type in IELTS Writing Task 2 requires around 5 minutes.

The process covers essential aspects such as analysis of the question, organization of the points to be included, identifying relevant vocabulary, and understanding the  marking criteria  to obtain a good  band score .

The following points will provide a concise guide on how to plan your answer for the advantages and disadvantages of essays in IELTS academic writing task 2 and save some time to revise your response.

• To answer the advantages disadvantages essay questions in IELTS Writing Task 2, first you have to identify the keywords and instructions in the question to discuss the positives and negatives of the statement.
• Plan your structure, including your main arguments, advantages, and disadvantages, to present your answer in a well-structured manner.
• Take at least 10 minutes to analyze and understand the given statement and evaluate its pros and cons.
• Organize your thoughts and provide a clear and concise response.
• Using appropriate writing task 2 vocabulary and phrases (lexical resource) is important. But avoid stuffing too many words into irrelevant places.
• Ensure that your response remains relevant to the given topic.
• Understand the IELTS writing band descriptors like Task Response, Coherence and cohesion, Lexical resource, Grammatical range and accuracy to obtain a  high band score .

How to Write an Advantages Disadvantages Essay for IELTS Writing Task 2?

Once you have planned your advantage and disadvantage essay for Writing Task 2, it is time to write down your answer.

Writing The Essay Introduction

The first thing that you have to do is to write an introduction for an advantages disadvantages essay.

• Your introduction should paraphrase the topic of the essay and try to use different vocabulary/synonyms for the words in the topic, wherever possible.
• Then, give a brief idea about what could be expected in the essay, i.e. the advantages and the disadvantages of the concerned topic.
• Finally, state which side you think weighs the most (when asked for an opinion.)

Body Paragraphs for Advantages And Disadvantages Essay IELTS

Although there is no strict rule about the number of paragraphs forIELTS essays, it is better to limit the number to two. It will not only help you to follow the word count but also keep your essay concise.

Body Paragraph 1 

• It should state the advantage/s of the topic.
• This should be backed by practical points, and the examples would be even better.
• Day-to-day incidents and instances can be brought to notice.

Body Paragraph 2 

• It should state the disadvantage/s of the topic.
• This as well should be supported by valid points, and the daily incidents and examples can be highlighted to back your points.

How To Write An Essay Conclusion?

You should conclude the topic by providing a summary of the points put forth in the entire essay and how the advantages or disadvantages of the topic outweigh the other (if applicable).

• Make sure to end the essay with a well rounded conclusion.
• Link your ideas discussed in the essay to ensure cohesion and coherence.
• The question/s along with the essay statement should be answered.

To help you to understand this type of essay better, given below are some essential essay vocabulary you must know as well as a sample essay with a detailed outline. We’ve provided you with ample IELTS advantages and disadvantages essay topics to help you hone your essay writing skills.

IELTS Essay Vocabulary

A strong command of  vocabulary  is crucial for writing an effective advantages disadvantages essay in IELTS Writing Task 2.

Your proficiency in English language vocabulary will be evident in how expertly you can select the most suitable expressions to convey precise meanings. Diversifying your vocabulary will enable you to incorporate a greater variety of words in your essays. However, it is important to note that overusing uncommon words and phrases can reduce the relevance of your answer.

Wondering the Trick to Score a Band 8 in Writing Task 2?  Know the Secret!

Tips for Mastering Advantages and Disadvantages Essay

Writing an essay on IELTS advantage disadvantage essay topics needs careful preparation and planning. Here are some tips that you can use to write a high quality essay:

• Understand the Question:  Make sure you understand the question and what is expected of you before you begin writing. Decide which advantages and disadvantages you need to talk about and if you need to share your opinion.
• Generate Ideas:  Spend a few minutes identifying the benefits and drawbacks of the selected subject. List the main ideas and instances you’ll utilize to support your claims.
• Structure Your Essay:  Write your essay with a logical and obvious structure. Begin with an introduction that briefly summarizes your key points and states the subject. After that, give each benefit and drawback a paragraph of its own, and then wrap up by summarizing your points in the conclusion.
• Use Linking Words:  To connect your thoughts and create a smooth writing flow, use a range of linking words and phrases, like “furthermore,” “however,” “on the other hand,” and “in conclusion.”
• Support Your Points:  Give particular instances, figures, or anecdotes to back up each benefit and drawback you discuss. This will improve the persuasiveness of your arguments and raise your score.
• Plan your Time Effectively:  During the exam, manage your time well. Plan your essay for a few minutes, then concentrate on creating paragraphs that are precise and to the point. At the conclusion, give yourself some time to review and make any required changes.
• Practice is the Key to Success:  It is the ultimate truth. The more you practice, the more you will become efficient in planning, organizing and structuring your advantages disadvantages essay for IELTS Writing Task 2. So, take up more  writing practice tests  and make the best use of them.

Ensure you’re using the right structure for IELTS Advantages and Disadvantages Essays!

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Advantages and Disadvantages IELTS Essay Questions and Sample Answers

Given below are some sample questions for the advantages and disadvantages type of essay and band 9 methodologies of answering them.

Sample Question 1

Sample answer.

Foreign education has become one of the most sought-after ventures in this day and age. A majority of students plan on pursuing higher education in a foreign nation, especially when it comes to a master’s degree. One of the reasons why studying abroad has become such a popular phenomenon is the relaxation of travel laws and procedures across the world. However, there are pros and cons to studying abroad and the following paragraphs will explore the topic and elaborate on why the advantages outweigh the disadvantages.

One of the primary reasons for studying abroad is the presence of a more refined and sophisticated education system in several first-world countries. It is common for students from underdeveloped or developing countries like Brazil, China, India, Argentina and other countries to look for better opportunities than the ones available in their native country in terms of academics. Also, residing in a foreign country helps individuals to gain international exposure and also helps them develop social and interpersonal skills, which are extremely important for being eligible for lucrative job opportunities.

Nevertheless, there are numerous drawbacks to travelling abroad for education. First of all, from the beginning of applying to a foreign university to staying in the host country for the entire duration of your degree, it is an exorbitant affair. Such a costly endeavour is often unaffordable for the household of many people. That being said, becoming accustomed to the norms and conventions of an unfamiliar country can be a tough ordeal for many due to differences in culture and social traditions.

Finally, I would like to conclude by saying that foreign education can be a blessing if it is financially feasible for aspiring students. That being said, the benefits of studying abroad surpass the drawbacks for the same.

Check Out –  How to Plan an IELTS Writing Task 2 Essay (Best Strategy)

Sample Question 2

Globalization has been one of the most significant phenomena in the last few decades, and it has changed several aspects of human society both economically and socially. There has been remarkable progress in terms of economic and financial development for developing countries due to the expansion of global organizations. However, there are several drawbacks to this rapid progress that need to be addressed. Evidently, globalization has more advantages than disadvantages and the following paragraphs will elaborate on the topic and justify these views.

First of all, the most advantageous aspect of globalization is the advent of numerous international companies and franchises in developing countries. Ever since global brands and corporations have expanded their operations in countries such as India, China, Sri Lanka and many more, there has been a notable increase in employment in these countries. Additionally, due to the remarkable rise in the number of imports and exports, people from third world countries now have access to a vast catalogue of products and services that were previously unattainable.

That being said, there are drawbacks to globalization that create concerning issues for a sizable portion of the global population. One of the most disturbing consequences faced is the exploitation of labour. Many corporations are known to outsource their operations to developing countries due to cheap labour costs. This enables them to accomplish their manufacturing operations without having to provide proper remuneration. Also, due to the use of inexpensive labour, the quality of products is diminished, and customers receive inferior products.

In conclusion, there is no doubt that the effects of globalization are not entirely positive or negative. Nonetheless, the benefits brought by this occupation outweigh the drawbacks.

Practice Advantages Disadvantages Essays IELTS with IELTSMaterial

There is no doubt that you are preparing for the IELTS Writing Task 2. So, we would recommend you to take up advantage and disadvantage essay topics regularly. The more you practice, the better you will become at solving the IELTS Writing test and answers within the dedicated timeframe.

Check out our  well-reviewed IELTS Writing study guide , which includes self-explanatory lessons and sample answers. If you need more guidance, don’t hesitate to  contact our IELTS specialists . Make the necessary preparations to improve your score on the IELTS Speaking test and get a Band 8+.

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Frequently Asked Questions

What is an advantage/disadvantage essay? How do you identify that the essay falls under this category?

Is it mandatory to put advantages and disadvantages separately in two paragraphs or can I club them?

In case of questions where advantages outweigh disadvantages, I might have to write disadvantages first. Will it affect my score?

Do I have to write more than one point for advantages and disadvantages essays for IELTS Writing?

When can I note down the voc

What will happen if I write the exact question statement of the advantages disadvantages essay topic?

What is the importance of the topic sentence of an advantages disadvantages essay?

Is it mandatory to follow the word limit given with the IELTS advantages and disadvantages essay?

What can I do if my IELTS advantages and disadvantages essay is less than 250 words?

Is there any upper limit for word count for IELTS advantages and disadvantages essay?

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Kasturika Samanta

Kasturika is a professional Content Writer with over three years of experience as an English language teacher. Her understanding of English language requirements, as set by foreign universities, is enriched by her interactions with students and educators. Her work is a fusion of extensive knowledge of SEO practices and up-to-date guidelines. This enables her to produce content that not only informs but also engages IELTS aspirants. Her passion for exploring new horizons has driven her to achieve new heights in her learning journey.

Explore other Advantage Disadvantage Essays

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Nehasri Ravishenbagam

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Post your Comments

10 comments.

Ashlin Devi

Posted on Oct 5, 2023

Nowdays, technologies are in high demand. People are possessed with their own computers and cell phones, so it is quite easy for them to do their job at home. Even though it is acknowledged with several points that working from home is quite easier, the essay will argue that the drawbacks of working from home will outweigh its strength. The main disadvantages are ineffective communication and the relationship amongst people becoming distant. First of all, people need internet to communicate. The internet connectivity is very poor at times, especially in the remote areas. Furthermore, during virtual meetings, discussion gets difficult due to connection issues where meeting is not worthwhile since no voice or no video. Moreover, working from home gives distance amongst people where you will not be able to have interact with colleague. Face-to-face discussion is very important where you get to work more effectively and efficiently. On the other hand, working from home is indeed benefit. People do not have to travel to reach work. The time which are spend on travelling, can be utilized on other activities such as house cores, leisure activities or even can work extra hours to meet the given deadline. Furthermore, people get flexibility in working hours, since there are no superior workers supervising employee. To conclude, there are some strengths on working from home but drawbacks overweigh strengths since working from home is not as easy task as people think since ineffective communication and people interaction is very important.

ria mahajan

Posted on Oct 6, 2023

Overall Band 5.5 Main ideas are relevant, but some are insufficiently developed and lack clarity, while some supporting arguments and evidences are missing for the question.Simple vocabulary is used accurately but the range does not permit much variation in expression.A mix of simple and complex sentence forms is used but flexibility is limited. For detailed analysis,you can avail a Free trial class Find the link below: https://ieltsmaterial.com/signup-1/ or you may reach out to us: +91 8929053019

Posted on May 15, 2023

More students prefer foreign colleges and universities. Although studying abroad is costly, a concerning drawback, the global exposure a student gets is the primary benefit that outweighs any disadvantage. On the one hand, pursuing education abroad is quite expensive, which is the primary concern. The tuition fee in the universities of developed countries is relatively high, and it is challenging for a student from an average financial background to afford it. Furthermore, people need to find part-time jobs to handle their daily expenditures. For example, a study by the University of Dubai revealed a drop of 25% in the enrolment of international students in the year 2023 compared to 2022 among the Gulf nations due to an increase in college fees. However, many universities provide scholarships to merit students, and youth can get global exposure which is of considerable significance. The primary benefit of choosing foreign universities is that the pupils get excellent global exposure. In many developed nations, the education system is quite advanced and leans towards practical knowledge than textbook learning. Moreover, people can build a strong network with locals which helps them in their professional careers. For instance, one of my friends, Ravi, who runs a garment business, is able to expand his work abroad due to the exposure he got while pursuing his master’s in abroad and the network he built during his education period. This is why youth prefer foreign universities. In conclusion, although studying abroad is quite expensive, the undisputed benefit of getting global exposure surpasses any hindrance.

Posted on Dec 3, 2022

“Nowadays online shopping becomes more popular than in-store shopping. Is it a positive or a negative development? Give your reasons and examples.” Isn’t this an opinion question though you have categorized it under advantages and disadvantages? I believe we have to describe only one aspect in our body paragraphs rather than describing both positive and negative aspects?

Posted on May 29, 2022

Nowadays, studying abroad is a new trend among students. Undoubtedly, there are positive and negative aspects of studying in a foreign country. However, the benefits of attending colleges and universities in a foreign country outweigh the drawbacks. The next couple of paragraphs will explain the topic and justify these viewpoints.

To begin with, studying abroad has several advantages for students. For instance, a student who is studying in a foreign country will probably improve language skills better than others. Learning a foreign language is extremely significant in a global environment. Moreover, living outside of a home country will enhance students’ worldview thanks to the culture of the host country. Therefore, it can be said that studying abroad paws the way for great career options.

However, there are undesired sides to education in a foreign state. One of them is education expenditure. Studying abroad might be expensive. Thus, it might lead to a huge economic burden for both student and his family. When a student moves to another country for education, he must face several challenges caused by living alone. For instance, some students might have some psychological problems during the first couple of weeks following their move. It can be claimed that being homesick is a common problem among young students.

In conclusion, having a graduate degree from a foreign country has both negative and positive sides. Although there are significant advantages, the benefits of studying abroad surpass the drawbacks for the same.

Posted on May 30, 2022

Band Score – 6

Concentrate on the correct usage of quantifiers and subject-verb agreement.

In some places words are used incorrectly, pay attention to them.

Use C2 level of words.

Purnima Koli

Posted on Oct 25, 2021

Parents tend to give the children better resources as compared to their own childhood. This way they also feel compensated in the process while bringing up their own child. While having a huge collection of toys to play with is not all that bad, at the same time can lead to some issues.

Firstly, having a diversity in the range of toys have multiple benefits. The child can learn how to manage or organize better. Varied exposure to different themes of toys makes one more aware.

Secondly, sharing can also develop social skills among the child’s friend circle. To get hands-on-experience with toys such as Rubix’s cube, puzzles hone mental capacity of the kid. Similarly, educational and infotainment toys help shape likes and dislikes, opinions, communication skills. Thus, caters to holistic development which is often a cause of worry for parents.

On the other hand, if the child is given more and more, this may result in losing the value of individual toy. Not only is this expenditure wasteful but also teaching consumerist tendencies to the child. Perhaps unconsciously the child stops valuing his toys and takes them for granted in desire for more.

To have enough needs to be inculcated rather than frivolous costs being incurred. The parents need to be also mindful of teaching holistic habits like outdoor games, reading, painting apart from playing with toys for all round development.

Having many toys is also burdensome when it comes to maintenance. If that could be sorted then it’s much easier to assemble and play as per the child’s convenience. Gifting once in a while is a good option to keep the spirits of the child happy.

Posted on Nov 13, 2021

If you would have presented this same as a 4 paragraph structure and added the conclusion you would have score 7 easily.

Overall band: 5

Coherence: It is better to follow a 4 paragraph structure so that it is easy for the examiner to mark you for coherence. Conclusion is missing in your essay. Conclusion is where you sum up and restate points.

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Advantages and Disadvantages of Communication Privacy Management Theory

This essay about Communication Privacy Management (CPM) theory offers a nuanced exploration of how individuals navigate privacy in interpersonal relationships. It highlights the theory’s strengths, such as its recognition of the dynamic nature of privacy and its consideration of contextual influences. Additionally, it discusses the limitations of CPM theory, including its potential oversight of power dynamics and its tendency towards oversimplification. Overall, the essay provides valuable insights into the complexities of privacy management within the realm of human connection.

How it works

Communication Privacy Management (CPM) theory, sculpted by the deft hands of Sandra Petronio, serves as a guiding lantern illuminating the darkened corridors of interpersonal privacy. Picture it as a seasoned cartographer, mapping out the uncharted territories of disclosure and secrecy within the realm of human relationships. Yet, amidst its brilliance, CPM theory reveals both the shimmering treasures and hidden pitfalls of its theoretical landscape.

An advantage of CPM theory lies in its recognition of the dynamic nature of privacy management, akin to the ebb and flow of tides.

It portrays privacy as a living entity, subject to the whims of context and circumstance. Individuals are not mere gatekeepers of their secrets but rather architects of their own boundaries, continually adjusting the sails of disclosure as they navigate the choppy waters of social interaction.

Moreover, CPM theory shines a light on the multifaceted influences that shape our privacy decisions, akin to a prism refracting light into a spectrum of colors. Cultural norms, social roles, and situational factors converge to paint a complex tapestry of privacy management practices. By acknowledging these contextual nuances, CPM theory transcends the confines of individual psychology to encompass the broader landscape of social interaction.

Yet, within the glittering expanse of its theoretical framework, CPM theory harbors its own shadows. One critique is its tendency to overlook the power dynamics that loom over interpersonal communication like silent sentinels. In relationships where power differentials exist, the ability to assert one’s privacy boundaries may be compromised, challenging the assumptions of autonomy embedded within CPM theory.

Furthermore, CPM theory may flatten the nuanced contours of privacy management into a binary landscape of disclosure and concealment. Like a painter reducing a landscape to mere brushstrokes, this oversimplification fails to capture the intricate dance of revelation and reservation that unfolds within the hearts of individuals. By framing privacy management as a series of discrete choices, CPM theory risks obscuring the subtleties of human experience.

In conclusion, Communication Privacy Management theory stands as a beacon in the foggy labyrinth of interpersonal privacy, offering both illumination and shadow. Its recognition of the dynamic interplay between disclosure and secrecy, coupled with an awareness of contextual influences, enriches our understanding of how individuals navigate the delicate balance of intimacy and autonomy in their relationships. However, it is imperative to acknowledge the limitations of CPM theory, including its potential blind spots regarding power dynamics and its tendency towards oversimplification. Like any theoretical framework, CPM theory is a tool to be wielded with care, guiding us through the complexities of human connection while reminding us of the mysteries that lie beyond its reach.

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Advantages And Disadvantages Of Communication Privacy Management Theory. (2024, Apr 29). Retrieved from https://papersowl.com/examples/advantages-and-disadvantages-of-communication-privacy-management-theory/

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PapersOwl.com. (2024). Advantages And Disadvantages Of Communication Privacy Management Theory . [Online]. Available at: https://papersowl.com/examples/advantages-and-disadvantages-of-communication-privacy-management-theory/ [Accessed: 3 May. 2024]

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PapersOwl.com. (2024). Advantages And Disadvantages Of Communication Privacy Management Theory . [Online]. Available at: https://papersowl.com/examples/advantages-and-disadvantages-of-communication-privacy-management-theory/ [Accessed: 3-May-2024]

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