phd digital marketing uk

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional cookies to help us measure web traffic and report on campaigns.

We won't set optional cookies unless you enable them.

Cookie settings

• Entry year 2024
• Duration Full time 36 Months

Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework , where we have a lively research ethos and seek doctoral students who can build on our success.

Over the years, our expertise has grown into two areas: consumer research and market dynamics. Our research interests are particularly focused within specialist areas including Sustainable Innovation, Marketing and Digital Strategy, Markets, Design-Led Thinking, Consumption Insights, Digital Consumption, Social Justice, and Health Inequality. Furthermore, we have several active groups of researchers interested in business marketing and business networks in the context of supply chain interactions, innovation, market development, and the development of the firm in international markets. Our department is also linked to the Centre for Consumption Insights , which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.

As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.

Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support from a specialist supervisor as you research and write your thesis.

In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.

Part-time PhD study over five years is available through the Theory and Practice of Management PhD .

Your department

• Marketing Lancaster University Management School
• Make an enquiry form
• Telephone +44 (0)1524 592938

Programme Structure

Below is an overview of the modules you will study throughout your PhD. You will also study a range of optional research training seminars to enhance your skills.

• Induction Workshop which includes Ethics and Plagiarism training and assessment
• Foundations of Management Research
• Central Themes in Management
• Research Skills – Data Collection & Analysis
• Delivering Impactful Research
• Structured Writing Retreats
• Communicating with Different Research Audiences

Entry requirements

Academic requirements.

A relevant UK Master's degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Master's degree, graded at the equivalent level.

We may also consider non-standard applicants, please contact us for information.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

Additional Requirements

As part of your application you also need to provide a viable research proposal of up to 5000 words which has potential to make a significant contribution to prior literature. Guidance can be found on our writing a research proposal webpage.

English Language Requirements

We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously.

We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications .

If your score is below our requirements, you may be eligible for one of our pre-sessional English language programmes .

Contact: Admissions Team +44 (0) 1524 592032 or email [email protected]

Fees and funding

The tuition fee for students with home fee status is set in line with the standard fee stipend provided by the UK Research Councils. The fee stipend for 2024/25 has not yet been set. For reference, the fee stipend for 2023/24 was full-time £4,712.

The international fee for new entrants in 2024/25 is full-time £20,790.

General fees and funding information

There may be extra costs related to your course for items such as books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation, you may need to pay a subscription to a professional body for some chosen careers.

Specific additional costs for studying at Lancaster are listed below.

College fees

Lancaster is proud to be one of only a handful of UK universities to have a collegiate system. Every student belongs to a college, and all students pay a small College Membership Fee  which supports the running of college events and activities. Students on some distance-learning courses are not liable to pay a college fee.

For students starting in 2023 and 2024, the fee is £40 for undergraduates and research students and £15 for students on one-year courses. Fees for students starting in 2025 have not yet been set.

Computer equipment and internet access

To support your studies, you will also require access to a computer, along with reliable internet access. You will be able to access a range of software and services from a Windows, Mac, Chromebook or Linux device. For certain degree programmes, you may need a specific device, or we may provide you with a laptop and appropriate software - details of which will be available on relevant programme pages. A dedicated  IT support helpdesk  is available in the event of any problems.

The University provides limited financial support to assist students who do not have the required IT equipment or broadband support in place.

For most taught postgraduate applications there is a non-refundable application fee of £40. We cannot consider applications until this fee has been paid, as advised on our online secure payment system. There is no application fee for postgraduate research applications.

For some of our courses you will need to pay a deposit to accept your offer and secure your place. We will let you know in your offer letter if a deposit is required and you will be given a deadline date when this is due to be paid.

The fee that you pay will depend on whether you are considered to be a home or international student. Read more about how we assign your  fee status .

If you are studying on a programme of more than one year’s duration, the tuition fees for subsequent years of your programme are likely to increase each year. Read more about  fees in subsequent years .

Scholarships and bursaries

You may be eligible for the following funding opportunities, depending on your fee status and course. You will be automatically considered for our main scholarships and bursaries when you apply, so there's nothing extra that you need to do.

Unfortunately no scholarships and bursaries match your selection, but there are more listed on scholarships and bursaries page.

If you're considering postgraduate research you should look at our funded PhD opportunities .

We also have other, more specialised scholarships and bursaries - such as those for students from specific countries.

Browse Lancaster University's scholarships and bursaries .

Similar courses

• Marketing MSc
• Marketing Management (Advanced) MRes
• Marketing Management (Advanced) MSc

Find a PhD Topic

Discover the research interests of our academics to find a synergy with your desired area of research.

Studentships and Funding

Find out more about our range of options to help you fund your postgraduate studies.

Job market candidates

Our Marketing job market candidates are listed below. Please visit PhD Job Market Candidates for a full list of LUMS candidates.

For further details, please contact the Doctoral Office .

Marketing job market candidates

Gilang Kartika

Jiahui Zhao

Pentland Centre

Alumni Profiles

Scott Jones

PhD Marketing, 2022

Tobias Finke

PhD Marketing, 2019

Erik Jacobi

PhD Marketing, 2016

Linked icons

• Get a prospectus

Important Information

The information on this site relates primarily to 2024/2025 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information .

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies .

Why Lancaster?

League tables and reputation

A highly-ranked university with a global reputation.

Colleges and community

Your college will be your home away from home.

Careers and employability

Career support for our students through university and beyond.

Student life

Lancaster has so much to offer. On our campus, in our city and in our community, you’ll find your place – whoever you are.

Where is Lancaster?

Lancaster is easy to get to and surrounded by natural beauty.

The campus and the city

Our campus and the surrounding area is a great place to call home.

Your global experience

Build your global community on campus and around the world.

Wellbeing and support

Services to help you fulfil your potential at Lancaster.

Cookies on our website

We use some essential cookies to make this website work.

We'd like to set additional cookies to understand how you use our site. And we'd like to serve you some cookies set by other services to show you relevant content.

Digital Media PhD

Key information.

• 8th  in the UK for our   research outputs in Communications, Cultural and Media Studies in  REF 2021   (Times Higher Education)
• =16th  in the UK for Communications and Media Studies   (QS World University Rankings by Subject 2023)
• 17th  in the UK for Communications and Media Studies   (Complete University Guide 2024)

The rapid development and distribution of digital media technologies in so many aspects of everyday life raises new research questions. Specialist methods and approaches are needed to understand the transformations in everyday life and social worlds. Exploring these questions in your PhD, you’ll work with expert faculty guiding and supervising you throughout your research project.

You have the opportunity to participate in the  Sussex Humanities Lab , which is dedicated to developing and expanding interdisciplinary research at the cutting edge of digital humanities and digital media. 

Areas of study

We welcome research proposals in areas such as:

• critical theory
• digital humanities
• computational media
• the political economy of computation
• software and algorithm studies
• philosophy of media

Projects can be co-supervised by faculty in another school as appropriate.

We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.

Masters and P h D events

Meet us on campus or online

Book your place

Entry requirements

• UK requirements
• International requirements

Please select your country from the list.

Philippines

Saudi arabia, south africa, south korea, switzerland, united arab emirates, my country is not listed.

If your country is not listed, you need to contact us and find out the qualification level you should have for this course. Contact us

English language requirements

Ielts (academic).

High level (6.5 overall, including at least 6.0 in each component).

IELTS scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course.  Find out more about IELTS

We accept IELTS One Skills Retake.

We do not accept IELTS Online.

Check full details of our English Language requirements and find out more about some of the alternative English language qualifications listed below

Alternative English language qualifications

Proficiency tests, cambridge advanced certificate in english (cae).

169 overall, including at least 162 in each skill.

We would normally expect the CAE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Advanced

Cambridge Certificate of Proficiency in English (CPE)

We would normally expect the CPE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Proficiency

LanguageCert International ESOL SELT

High level (International ESOL SELT B2 with a minimum of 39 in each component)

LanguageCert International ESOL scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. Find out more about LanguageCert SELT

We only accept LanguageCert when taken at SELT Test Centres. We do not accept the online version.

Pearson PTE Academic

High level (62 overall, including at least 59 in all four skills)

PTE (Academic) scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about Pearson (PTE Academic)

We do not accept the PTE Academic Online test.

TOEFL (iBT)

High level 88 overall, including at least 20 Listening, 19 in Reading, 21 in Speaking, 23 in Writing.

TOEFL (iBT) scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about TOEFL (iBT)

We do not accept TOEFL (iBT) Home Edition.

The TOEFL Institution Code for the University of Sussex is 9166.

English language qualifications

As/a-level (gce).

Grade C or above in English Language.

Hong Kong Advanced Level Examination (HKALE)/ AS or A Level: grade C or above in Use of English.

GCE O-level

Grade C or above in English.

Brunei/Cambridge GCE O-level in English: grades 1-6.

Singapore/Cambridge GCE O-level in English: grades 1-6.

GCSE or IGCSE

Grade C or above in English as a First Language (Grade 4 or above in GCSE from 2017).

Grade B or above in English as a Second Language.

Ghana Senior Secondary School Certificate

If awarded before 1993: grades 1-6 in English language.

If awarded between 1993 and 2005: grades A-D in English language.

Hong Kong Diploma of Secondary Education (HKDSE)

 Level 4, including at least 3 in each component in English Language.

Indian School Certificate (Standard XII)

The Indian School Certificate is accepted at the grades below when awarded by the following examination boards:

Central Board of Secondary Education (CBSE) – English Core only: 70%

Council for Indian School Certificate Examinations (CISCE) - English: 70% 

International Baccalaureate Diploma (IB)

English A or English B at grade 5 or above.

Kenya Certificate of Secondary Education

Grades A - C in English language

Malaysian Certificate of Education (SPM) 1119/GCE O-level

If taken before the end of 2008: grades 1-6 in English Language.

If taken from 2009 onwards: grade C or above in English Language.

The qualification must be jointly awarded by the University of Cambridge Local Examinations Syndicate (UCLES).

West African Senior School Certificate

Grades A1-C6 (1-6) in English language when awarded by the West African Examinations Council (WAEC) or the National Examinations Council (NECO).

Country exceptions

Select to see the list of exempt english-speaking countries.

If you are a national of one of the countries below, or if you have recently completed a qualification equivalent to a UK Bachelors degree or higher in one of these countries, you will normally meet our English requirement. Note that qualifications obtained by distance learning or awarded by studying outside these countries cannot be accepted for English language purposes.

You will normally be expected to have completed the qualification within two years before starting your course at Sussex. If the qualification was obtained earlier than this, we would expect you to be able to demonstrate that you have maintained a good level of English, for example by living in an English-speaking country or working in an occupation that required you to use English regularly and to a high level.

Please note that this list is determined by the UK’s Home Office, not by the University of Sussex.

List of exempt countries: 

• Antigua and Barbuda
• New Zealand
• St Kitts and Nevis
• St Vincent and the Grenadines
• The British Overseas Territories
• Trinidad and Tobago
• United Kingdom

** Canada: you must be a national of Canada; other nationals not on this list who have a degree from a Canadian institution will not normally be exempt from needing to provide evidence of English.

English language support

If you don’t meet the English language requirements for your degree, you may be able to take a pre-sessional course

• Visas and immigration

Admissions information for applicants

If your qualifications aren’t listed or you have a question about entry requirements, contact us

• How to apply

If you’d like to join us as a research student, there are two main routes:

• browse funded projects in this subject area
• browse our potential supervisors and propose your own research project.

Find out how to apply for a PhD at Sussex

Full-time and part-time study

Choose to work on your research full time or part time, to fit around your work and personal life. For details  about part-time study,  contact us at  [email protected]

PhD or MPhil?

You can choose to study for a PhD or an MPhil. PhD and MPhil degrees differ in duration and in the extent of your research work.

• For a PhD, your research work makes a substantial original contribution to knowledge or understanding in your chosen field.
• For an MPhil, your work is an independent piece of research but in less depth than for a PhD. You’ll graduate with the degree title Master of Philosophy. You might be able to change to a PhD while you study for an MPhil.

Our supervisors

Prof David Berry

Professor of Digital Humanities

[email protected]

View profile of David Berry

Dr Cecile CHEVALIER

Senior Lecturer in Media Practice

[email protected]

View profile of Cecile CHEVALIER

Dr Emile Devereaux

Senior Lecturer In Digital Media

[email protected]

View profile of Emile Devereaux

Dr Beatrice Fazi

Reader in Digital Humanities

[email protected]

View profile of Beatrice Fazi

Prof Mary Agnes Krell

Senior Lecturer in Media and Film Studies

[email protected]

View profile of Mary Agnes Krell

Prof Kate O'Riordan

Pro Vice Chancellor for Education and Students

[email protected]

View profile of Kate O'Riordan

Dr Ben Roberts

Senior Lecturer In Digital Humanities

[email protected]

View profile of Ben Roberts

Prof Martin Spinelli

Professor in Podcasting and Creative Media

[email protected]

View profile of Martin Spinelli

Dr Alban Webb

Lecturer in Media and Cultural Studies

[email protected]

View profile of Alban Webb

Funding and fees

How can i fund my course, funded projects and scholarships.

Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals. Don’t miss out on scholarships – check the specific application deadlines for funding opportunities. Note that funded projects aren’t available for all our PhDs.

Arts and Humanities PhD studentships available from the CHASE Doctoral Training Partnership

Find out more

£3,000 scholarships available to environmental influencers bringing about real-world behaviour change

£800 scholarship available to reward talented organ player studying on any course at Sussex.

5 scholarships of £800 are available to reward talented musicians studying on any course at Sussex

Cash scholarships available for students who have demonstrated sporting excellence

University of Sussex Stuart Hall Doctoral Scholarship

Up to 10 scholarships for outstanding PhD students holding China Scholarship Council awards

Applying for USA Federal Student Aid?

If any part of your funding, at any time, is through USA federal Direct Loan funds, you will be registered on a separate version of this degree which does not include the possibility of distance learning which is prohibited under USA federal regulations. Find out more about American Student Loans and Federal Student Aid .

Part-time work

We advertise around 2,500 part-time jobs a year so you can make money and gain work experience. We have a special scheme to employ students on campus, wherever possible.

Find out more about careers and employability

How much does it cost?

Fees for self-funding students.

Home students: £4,786 per year for full-time students

Channel Islands and Isle of Man students: £4,786 per year for full-time students

International students: £21,500 per year for full-time students

Home PhD student fees are set at the level recommended by United Kingdom Research and Innovation (UKRI) annually, rising in line with inflation. Overseas fees are subject to an annual increase - see details on our tuition fees page

Additional costs

Note about additional costs.

Please note that all costs are best estimates based on current market values. Activities may be subject to unavoidable change in response to Government advice. We’ll let you know at the earliest opportunity. We review estimates every year and they may vary with inflation. Find out how to budget for student life .

Empirical research costs

On top of your PhD fees and living costs, you may also need to cover some research and training costs, relevant to your research project. These costs will depend on your research topic and training needs, but may include: - travel (to archives, collections or scientific facilities) - a laptop - overseas fieldwork costs (travel and accommodation, and language training) - conference costs (travel, registration fees and accommodation) - laboratory consumables and workshop materials - participant costs - transcription or translation costs - open-access publication costs. If you have a scholarship from one of the UK Research Councils, your scholarship should cover these types of costs. You'll receive details of how to claim this additional funding. If you're self funded, or if your scholarship doesn’t cover these costs, check with the Research and Enterprise Co-ordinator in your School for details of School or Doctoral School funding that may be available.

• Living costs

Find out typical living costs for studying at Sussex

Find out about our terms and conditions

Explore our campus

Experience Sussex life in our virtual tour.

Start your virtual tour

PhD Information Sessions

Visit campus and chat to staff and students. Book your place

Online PhD Sessions

Join a live webchat. Book your place

International

Meet us in your country

Course enquiries

+44 (0)1273 876787

Send us a message

Admissions enquiries

If you haven’t applied yet:

+44 (0)1273 678001 mah-pgr@​sussex.ac.uk

Find out about the School of Media, Arts and Humanities

After you’ve applied:

+44 (0)1273 877773 [email protected]

Find out how to apply

Quick links

• Guide to PhD study
• PhD support
• Academic facilities
• Open Days and events
• Accommodation
• International students
• Student life
• Order a printed prospectus

What do you want to do next?

• Courses Browse our courses by subject area
• Sussex Life Find out about life at Sussex
• Visit Come to a PhD Open Evening
• Apply Find out how to apply

Recommended pages

• Undergraduate open days
• Postgraduate open days
• Accommodation
• Information for teachers
• Maps and directions
• Sport and fitness

PhD/ MPhil/ MSc Marketing (Research)

• Visit an Open Day
• Request a prospectus
• Course details
• Entry Requirements
• Teaching and assessment
• Employability

The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Licenciado, with at least 13/20 may be considered as UK 2.1 equivalent. The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

Plymouth Business School

Phd marketing.

Exploring the major challenges in today’s marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top level marketing research. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Our research specialisms include...

6 Consumer behaviour

6 Digital marketing

6 Social media

6 Sustainability

6 Marketing communications

Course details

Programme overview.

• This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake. You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies.  You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts. Your PhD will be assessed via submission of a written thesis (up to 80,000 words) and a viva voce (an oral examination). For full details of what doing a PhD entails at the University of Plymouth, please visit our postgraduate research degrees page.  

Entry requirements

Fees, costs and funding, how to apply.

• ) Apply online
• / Contact us
• ; Info for applicants
• 6 Studentships

The Doctoral College is able to answer any questions you may have about applying for or undertaking a postgraduate research degree at the University of Plymouth: [email protected] or +44 1752 587640 .  

Meet our experts

Lecturer in Marketing (Education)

Dr Christopher Agyapong Siaw

Lecturer in marketing.

Dr Hanne Knight

Dr Dulekha Kasturiratne

Associate professor in marketing.

Dr John White

Associate professor (senior lecturer).

Andrew Morton

Funding for postgraduate research students.

Fitzroy Building

About Cambridge Judge

• Overview of the Business School
• History and today
• External recognition
• Diversity and inclusion
• Virtual tours
• Jobs at Cambridge Judge
• Giving overview
• Fundraising priorities
• How to give
• Impact and recognition
• Opportunities for your organisation overview
• Recruit from Cambridge Judge
• Develop your talent
• Corporate speaker opportunities
• Student consultancy projects
• Special interest groups and societies
• News overview
• Announcements
• Programme news
• Student and alumni news
• Faculty news
• Research centre news
• Fundraising news
• Media coverage
• News room (for journalists)

FT Responsible Business Education Awards: 2 wins for Cambridge Judge

Purpose of Finance course wins top Teaching award and a study on paedophile hunters wins Academic Research award, while Cambridge Judge is Highly Commended for School-wide activities in the Financial Times awards for business education responsibility and impact.

Degree programmes

• Masters degrees overview
• Executive MBA
• Executive Master of Accounting
• Master of Finance (MFin)
• MSt in Entrepreneurship
• MSt in Social Innovation
• MPhil in Management
• MPhil in Technology Policy
• PhD and research masters overview
• PhD pathways
• Business Doctorate
• Master of Research in Management
• MPhil in Finance
• MPhil in Innovation, Strategy and Organisation

MPhil in Strategy, Marketing and Operations

• Management Studies (Tripos)
• Virtual tours of the Business School
• Cambridge life
• Entrepreneurship at Cambridge Judge
• Financial aid
• Admission events

Non-degree programmes

• Entrepreneurship programmes overview
• Accelerate Cambridge
• Enterprise Tuesday
• Venture Creation
• EnterpriseTECH
• EnterpriseWOMEN
• Social Venture Weekend
• First Certificate in Business overview
• For learners
• For organisations
• Executive Education overview
• Online ExecEd programmes
• Open programmes for individuals
• Custom programmes for organisations

Need help funding your degree programme studies at Cambridge Judge?

Explore our scholarship and loan opportunities.

Executive Education

• Open programmes for individuals overview
• Programme finder
• New programmes
• Online programmes
• Managing People
• Managing Organisations
• Environmental, Social and Governance (ESG)
• Strategy and Growth
• Innovation and Technology
• Professional Service Firms
• Custom programmes for organisations overview
• Open programmes for organisations
• Clients and case studies
• Psychometric services
• Professional service firms
• Certificate of Achievement
• B Corp certification
• Digital certificates
• Visa information
• Meet the team

Not sure which programme is for you?

Search our portfolio of over 40 well-crafted programmes that will expand your skills and understanding in service of your organisational, personal development and career objectives.

• Research and teaching staff
• Honorary appointments
• Subject groups overview
• Economics and Policy
• Operations and Technology Management
• Organisational Behaviour
• Organisational Theory and Information Systems
• Strategy and International Business
• Research centre finder
• Alternative Finance
• Behavioural Economics and Policy
• Business Research
• Chinese Management
• Circular Economy
• Digital Innovation
• Endowment Asset Management
• Energy Policy Research Group
• Entrepreneurship
• Experimental & Behavioural Economics Group
• Finance, Technology and Regulation
• Financial Reporting and Accountability
• Health Leadership and Enterprise
• India and Global Business
• International Human Resource Management
• Process Excellence and Innovation
• Psychometrics
• Regulatory Genome Project
• Risk Studies
• Social Innovation
• Wo+Men’s Leadership
• Impact and practitioner engagement overview
• Collaborate with our faculty
• Publications overview
• The Cadbury Archive
• Information and Library Services overview
• Research seminars

Faculty and research

• AI and technology
• Behavioural economics
• Career and personal development
• Entrepreneurship and innovation
• ESG and sustainability
• Equality, diversity and inclusion
• Finance and accounting
• Future of work
• Global strategy and international business
• Governance, economics, and policy
• Leadership and organisational behaviour
• Operations management
• Philanthropy
• Social impact

Exploring the rise of the global B Corp movement

The B Corp movement is helping to shift the focus of capitalism from shareholders to all stakeholders: find out how Cambridge fits in.

Find an expert

We have faculty, who can speak on many current UK and global issues, and are happy to be contacted by journalists.

• All insights
• Alumni council
• Regional Alumni groups
• Alumni Special Interest Groups (ASIGs)
• Alumni toolkit
• Alumni profiles
• Get involved
• CJBS network
• CJBS Connects: Worldwide

Join us in achieving real world impact

We invite you to invest in our future and help us to remain at the forefront of global business research and education.

• PhD & research …
• Specialising via a PhD pathway

The Marketing P…

The Marketing PhD pathway

• Why a CJBS PhD?
• Accounting PhD pathway
• Business Economics PhD pathway
• Finance PhD pathway
• Marketing PhD pathway
• Operations and Technology Management PhD pathway
• Organisational Behaviour PhD pathway
• Organisational Theory and Information Systems PhD pathway
• Strategic Management PhD pathway overview
• PhD pathways overview

Master of Research (MRes)

• Financing your PhD
• Current students
• Job market candidates
• Visiting students overview
• External PhD scholars
• The Business Doctorate

Marketing is the study of how organisations interact with customers (and vice versa). As such, it focuses on how organisations create value for customers and capture value from customers in return.

The academic discipline of Marketing is divided into 3 broad areas or sub-fields:

• marketing strategy
• marketing modelling
• consumer behaviour

In the Marketing group you’ll find scholars from each of these sub-fields.

Professor Jaideep Prabhu talks about the Marketing pathway.

Hi, I’m Jaideep Prabhu, and I’m a professor of marketing, here at Cambridge Judge Business School. I also head the Marketing group here in the School. I’m here to tell you a few things about what you need to know if you’re interested in doing a PhD and pursuing a career as a marketing academic.

So what is marketing all about? Marketing is really about the relationship between organisations and external stakeholders, particularly customers. More formally, marketing is the process of creating and maintaining relationships with customers and their response to these efforts.

At Cambridge Judge, we focus on three areas, the three areas of marketing that most people around the world focus on. First is the area of consumer behaviour, which is the study really of customers in their lives or in their organisations and how they respond to marketing efforts. Typically, people who study customer behaviour tend to use psychology as a theory and experimental lab studies as a way to test these theories.

The second area that we focus on is the area of mathematical modelling, of how firms compete with each other in trying to attract the custom of buyers. This approach is typically influenced by economics. It uses techniques, such as game theory, and often has an empirical component, as well, which uses either experimental data, or naturally occurring data, such as data that’s acquired through stores, through loyalty cards, on how customers respond to price discounts, or positioning of products on the shelf spaces of stores, or advertising inserts in newspapers.

So that’s the second area of focus. A third area is called marketing strategy, and tends to focus more on the decision making of managers within firms vis-a-vis markets and customers. This approach tends to be influenced both by behavioural fields such as psychology, as well as economics and some more organisational series. This area tends to use data that’s generated through surveys or naturally occurring data on panels of firms and their performance over time.

We are fortunate at Cambridge Judge to have people in our group who study each of these areas. So for instance, Eric Levy is very much focused on consumer behaviour and tends to use psychology and lab studies to look at issues, such as prosocial behaviour amongst consumers. For instance, why do some consumers give time versus money in their more charitable activities?

A couple of my colleagues tend to do more of the analytical work that I mentioned. Dominique Lauga and Vincent Mak tend to use mathematical techniques borrowed from economics and game theory to look at how firms compete with each other, for instance, in their advertising or innovation activities, or even how consumers make decisions– for instance, their search behaviour.

So Vincent is very interested in customer search behaviour and has mathematical models of that, which he tests using data from labs. Dominique tends to look at firm competition using game theory. Finally, Eden Yin and myself focus more on marketing strategy and the behaviour of firms in their marketing activities, particularly their innovation activities. So both Eden and I are very interested in how firms around the world make innovation decisions, how they develop new products, and how this affects their performance.

If you were to come to Cambridge Judge to do an MPhil and a PhD, you would decide which of these areas to focus on, and who you would want to work on. And that, of course, would set the pattern for the rest of your academic career. Something that really differentiates our approach within Cambridge is to work quite closely, as far as possible, with organisations.

In marketing, particularly those of us who study marketing strategy and firms behaviour, this is a very fruitful approach. So for instance, in my own research, I tend to work with organisations that use marketing strategies to reach customers, whether in the for-profit or not-for-profit sector. And through this deep engagement with organisations, we hope not only to do more interesting research, but also to be able to influence the world of practise and improve our teaching.

So with those words, I would encourage you, if you are interested in any of these areas, to apply and to get in touch with us. And we’d be happy to speak to you and potentially work with you down the road. Thank you.

View video with transcript

The pathway

To start on the Marketing pathway you must take one of the following 9-month masters programmes:

Essential reading

Download detailed information about the 9-month + 4-year programme structure and content.

• Research areas What we expect from you What you can expect from us PhD supervisors
• What we expect from you Research areas What you can expect from us PhD supervisors
• What you can expect from us Research areas What we expect from you PhD supervisors
• PhD supervisors Research areas What we expect from you What you can expect from us

Research areas

You will find that the context for study within the Marketing pathway at Cambridge Judge Business School is broad and can be divided into three main sub-fields: marketing strategy, marketing modelling, and consumer behaviour.  

Our group members publish in leading international journals in areas such as marketing and innovation in emerging markets, experimental economics, econometrics, game theory and industrial organisation, innovation, unstructured and big data, and behavioural decision making.

Marketing strategy

• Study of a firm’s interactions with its customers (and other external stakeholders) from the perspective of the firm’s managers.
• Quantitative analysis of empirical data is used to address questions that link a firm’s performance with its actions and those of its managers vis-à-vis external stakeholders.

Scholars in this sub-field:

Ahmed Khwaja

• Jaideep Prabhu

Marketing modelling

• Economic analysis of the interactions between firms and consumers.
• Use of analytical modelling with a game theory approach, the econometric analysis of empirical data and experimental economics methods to address research questions.

Dominique Lauga

Consumer behaviour.

• The psychology of how consumers think, feel and reason as well as choose between different. marketplace alternatives.
• Researchers draw heavily upon the theories and methodologies of experimental psychology and experimental social psychology in particular.

Vincent Mak

Examples of current research.

The context for study within the Marketing pathway is broad. To give you more of a taste, the phenomena and research questions currently being investigated by our faculty and PhD students include:

• the marketing practices of micro-entrepreneurs in low-income economies
• the extent to which consumers are able to wait strategically for future price markdowns and how this is affected by product scarcity
• how moral identity impact preferences for donating time vs money to charity.

What we expect from you

You will need to have a first class bachelors degree or equivalent. In some cases you will need to have a masters degree from a highly regarded university and to have performed within the top 5% of your class. Many applicants have first degrees in economics, mathematics, psychology, engineering or the sciences, however we also consider applicants with a humanities degree.

You will demonstrate a high level of commitment to an academic career in a business school as well as a desire to engage with external organisations. 

You will have to provide evidence of excellent writing skills and strong evidence of quantitative ability, either through results in statistics and calculus courses at university level or through GRE results. Practical management experience is welcome but not essential.

For more details, please see the academic requirements for the:

What you can expect from us

Prepare to start your exciting academic research career at Cambridge Judge. 

• Become part of our team from the outset, you will be treated as a junior colleague rather than a student.  
• Experience an apprenticeship in the best sense as the Marketing subject group works with you and trains you to become an independent researcher with an exciting research programme. 
• Produce a portfolio of academic papers that will help you succeed in the job market and gain a junior faculty position following your PhD. 
• Work with faculty members on joint research projects for publication in leading academic journals. 
• Learn from a series of courses focused on research methodology and the foundations of the discipline. 
• Take more advanced research seminars, where you will learn to critique papers and shape and position your own work as a significant contribution to the academic literature in Marketing.  
• You will develop a coherent and innovative research programme that is relevant for solving real-world problems, with the support of the Marketing subject group.  
• Your research may require you to engage with external organisations directly. This engagement will help you gain access to unique data, which in turn will help you shed new light on ongoing academic debates.  
• Alternatively, you may focus on collecting data in laboratory settings and work with student subjects. 

PhD supervisors

Your principal supervisor will be a senior academic, often a Professor or an Associate Professor, from within the Marketing pathway. You will benefit from their guidance and counsel throughout the programme, and beyond: in helping you to succeed in the job market and in gaining a faculty position at a leading business school. Your principal supervisor will take an active role in your research programme and will assemble a group of faculty (your advisory committee) who will co-author papers with you. 

Take a look at the faculty who may serve as your principal supervisor and view their research interests: 

Professor of Marketing, Business & Public Enterprise

Read more about ahmed.

Research interests

Ahmed Khwaja researches marketing strategy; health care markets, innovation and market entry; customer and employee relationship management in service industries; pharmaceutical R&D and retail chain expansion and growth. Methodological interests include dynamic strategic games; consumer choice dynamics; asymmetric information and incomplete markets; and simulation-based econometric methods.

View Ahmed's profile

Professor of Marketing

Read more about dominique.

Dominique Lauga researches marketing modelling and behavioural economics. Research interests centre on strategic interactions between firms and consumers, with a special focus on product development, pricing, advertising and product reviews.

View Dominique's profile

Associate Professor in Marketing

Not available to take incoming phd students in october 2024., read more about shasha.

Shashu Lu researches marketing modelling and customer analysis using unstructured data (e.g. images, videos). Her research combines machine learning and computer vision techniques with marketing models to improve business practice in the digital age. Research interests include: artificial empathy, digital advertising, visual content and visual product design and optimisation, visual data privacy, visual-based data mining and marketing strategies. The context of her research involves a range of industries such as fashion, online dating, interior design, entertainment, and advertising.

View Shasha's profile

Professor of Marketing & Decision Sciences

Read more about vincent.

Vincent Mak researches how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. Research interests cover pricing, search decisions, decisions in networks and queues, decisions in competitive environments, competitive strategies, game theory, and experimental economics. He typically employs the insights and methods of experimental economics, psychology, and game theory to investigate his research questions.

View Vincent's profile

Professor Jaideep Prabhu

Jawaharlal nehru professor of indian business & enterprise, read more about jaideep.

Jaideep Prabhu researches international business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.

View Jaideep's profile

Read more about Eden

Eden Yin researches innovation and new product growth in technology industries, and internationalisation strategies for firms from emerging markets.

View Eden's profile

Marketing faculty

Learn more about the faculty that teach on this pathway.

Learn more about the Marketing subject group

Learn more about the application process and deadlines

Explore fees and funding options

Contact the admissions team

Our cookies

We use cookies for three reasons: to give you the best experience on PGS, to make sure the PGS ads you see on other sites are relevant , and to measure website usage. Some of these cookies are necessary to help the site work properly and can’t be switched off. Cookies also support us to provide our services for free, and by click on “Accept” below, you are agreeing to our use of cookies .You can manage your preferences now or at any time.

Privacy overview

We use cookies, which are small text files placed on your computer, to allow the site to work for you, improve your user experience, to provide us with information about how our site is used, and to deliver personalised ads which help fund our work and deliver our service to you for free.

The information does not usually directly identify you, but it can give you a more personalised web experience.

You can accept all, or else manage cookies individually. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.

You can change your cookies preference at any time by visiting our Cookies Notice page. Please remember to clear your browsing data and cookies when you change your cookies preferences. This will remove all cookies previously placed on your browser.

For more detailed information about the cookies we use, or how to clear your browser cookies data see our Cookies Notice

Manage consent preferences

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.

They are essential for you to browse the website and use its features.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We can’t identify you from these cookies.

Functional cookies

These help us personalise our sites for you by remembering your preferences and settings. They may be set by us or by third party providers, whose services we have added to our pages. If you do not allow these cookies, then these services may not function properly.

Performance cookies

These cookies allow us to count visits and see where our traffic comes from, so we can measure and improve the performance of our site. They help us to know which pages are popular and see how visitors move around the site. The cookies cannot directly identify any individual users.

If you do not allow these cookies we will not know when you have visited our site and will not be able to improve its performance for you.

Marketing cookies

These cookies may be set through our site by social media services or our advertising partners. Social media cookies enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. If you do not allow these cookies you may not be able to see or use the content sharing tools.

Advertising cookies may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see ads, but they won’t be tailored to your interests.

Course type

Qualification, university name, phd degrees in marketing.

24 degrees at 23 universities in the UK.

Customise your search

Select the start date, qualification, and how you want to study

Related subjects:

• PhD Marketing
• PhD Digital Marketing
• PhD E-Commerce
• PhD E-Marketing
• PhD Marketing and PR
• PhD Public Relations
• PhD Retailing

• Course title (A-Z)
• Course title (Z-A)
• Price: high - low
• Price: low - high

Accounting, Banking, Economics, Finance, Management Studies and Marketing Phd

Bangor university.

• 3 years Full time degree: £4,712 per year (UK)
• 5 years Part time degree: £2,356 per year (UK)

Marketing PhD

Oxford brookes university.

• 4 years Part time degree: £2,356 per year (UK)

PhD/ MPhil Marketing

University of strathclyde, strategic and digital marketing phd, university of gloucestershire.

• 4 years Full time degree: £5,100 per year (UK)
• 6 years Part time degree: £3,400 per year (UK)

University of Hull

Management phd, mphil - marketing, innovation, strategy and operations, university of leicester.

• 6 years Distance without attendance degree: £3,942 per year (UK)
• 3 years Full time degree: £4,786 per year (UK)
• 6 years Part time degree: £2,393 per year (UK)

Newcastle University

• 36 months Full time degree: £4,712 per year (UK)
• 72 months Part time degree: £2,356 per year (UK)

University of Plymouth

• 3 years Full time degree: £4,500 per year (UK)
• 4 years Part time degree: £3,030 per year (UK)
• Research Skills in the Arts, Humanities & Business- Core
• GSRMARK1 Research Marketing- Core
• GSRMARK2 Research Marketing- Core
• GSRMARK3 Research Marketing- Core
• GSRMARK4 Research Marketing- Core
• View all modules

Marketing - PhD

University of kent, management, marketing and people phd, london south bank university.

• 6 years Distance without attendance degree: £4,820 per year (UK)
• 3 years Full time degree: £4,820 per year (UK)
• 5 years Part time degree: £2,892 per year (UK)

Marketing PhDs and MPhils

University of portsmouth.

• 6 years Part time degree: £2,356 per year (UK)

PhD in Marketing (Research)

University of birmingham.

• 3 years Full time degree: £4,778 per year (UK)

Heriot-Watt University

• 3 years Full time degree

Marketing PhDs and MPhils (Distance Learning)

• 6 years Distance without attendance degree: £2,356 per year (UK)

Lancaster University

• Induction Workshop which includes Ethics and Plagiarism training and assessment
• Foundations of Management Research
• Central Themes in Management
• Research Skills – Data Collection & Analysis
• Delivering Impactful Research

University of Lincoln

• 2 years Full time degree: £2,415 per year (UK)
• 3 years Part time degree: £4,830 per year (UK)

PhD/MPhil Fashion Management and Marketing

University of manchester, marketing and strategy phd, cardiff university, phd management (marketing and reputation), university of reading, mres/phd in management - marketing, london school of economics and political science, university of london.

• 5 years Full time degree: £4,829 per year (UK)
• A Social Sciences Perspective of Academic Research in Management
• Statistical Inference: Principles, Methods and Computation
• Econometrics
• Marketing I: Consumer Behaviour and Quantitative Modelling
• Microeconomics 1

1-20 of 24 courses

Course type:

• Distance learning PhD
• Full time PhD
• Part time PhD

Qualification:

Universities:.

• Imperial College Business School
• Henley Business School
• Abertay University
• Newcastle University London

Related Subjects:

Digital Marketing MSc

Ucas code: n/a.

Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Key benefits

• You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
• We offer in-depth studies of critical insights into marketing decision-making in a digital context.
• You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
• Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.
• Course essentials
• Entry requirements
• Teaching & structure

Employability

As a Business School student you not only have full access to all the award winning events and resources from our central team King’s Careers and Employability service but a bespoke service curated especially for you by our dedicated careers team.

Develop greater self-awareness of strengths, interests and values. Increase confidence in presenting yours authentic self to employers and making career decisions that work for you.

Gain insight, make connections and uncover opportunities through our campus events and connections with world- leading organisations, alumni, thought leaders and investors.

Sharpen your application skills for internships, placements, graduate schemes and jobs using cutting edge technology combined with personalised expert feedback and specialised workshops.

Build an impressive portfolio of work relevant domain knowledge, leadership, workplace digital or technical skills through employer and professional programmes and micro-certifications.

Apply and hone your skills in a real world context. Access a world-class range of internships, placements, start-up incubators, leadership initiatives and focused diversity and inclusion opportunities.

• Fees & Funding

Application closing date guidance

We encourage you to apply as early as possible so that there is sufficient time for your application to be assessed. We may need to request further information from you during the application process.

King's College London is committed to the recruitment of students with the greatest academic ability and to maintain a diverse student population. In order to ensure a balanced international student population for our most competitive programmes, we have implemented the following deadlines:

For applicants who are currently residing in mainland China, the first application deadline is 10 January 2024 (23:59 UK time).

• We highly encourage you to apply by this deadline due to high demand, but applications will continue to be reviewed thereafter until the final application deadline on 10 March 2024 (23:59 UK time).
• If you reside in mainland China and apply for this programme after the above final deadline, your application may be automatically withdrawn and you will not be eligible for an application fee refund.

Our first application deadline for all other applicants is on 10 March 2024 (23:59 UK time). The final application deadlines for this programme are:

• Overseas (international) fee status: 26 July 2024 (23:59 UK time)
• Home fee status: 26 August 2024 (23:59 UK time)

After the first application deadline, if the programme becomes full before the final deadlines stated above, we will close the programme to further applications.

• How to apply
• Register your interest
• Chat to a student
• Order a prospectus

Related departments

• King’s Business School

Open days and events

Chat with current students and King's staff to find out about the courses we offer, life at King's and ask any questions you may have.

Explore more

Postgraduate scholarships (king's business school).

Find out more about the postgraduate scholarships available at King's...

Connect with a King’s Advisor

Want to know more about studying at King's? We're here to help.

Accommodation

Discover your accommodation options and explore our residences.

Virtual Campus Tours

Can't join us in London? Take a virtual tour of our campuses instead!

Learning in London

King's is right in the heart of the capital.

Chat to students and staff

Chat to current students and staff to find out about life at King's.

We’re Marketing by PHD.

A B2B marketing agency that specialises in developing bespoke communications strategies for businesses in the print, packaging, labels, life sciences, manufacturing and technology sectors.

Whether you’re looking for a simple monthly PR plan or a fully integrated B2B content marketing strategy, we can advise you on the best marketing mix to boost your brand message. We work across print, digital and face-to-face communication channels to achieve measurable results for your business.

Knowledge is power

Our B2B marketing support is backed by in-depth knowledge of client industries and market segments. We do our homework, speak our clients’ language and give our undivided attention. From established multinationals to private equity backed start-ups, we work hard to make technical, complex messaging simple – to best communicate with your target audience.

Collaboration is key

From your first point of contact with PHD founder, Joanna Stephenson, to daily communications with members of our PR and digital teams, you can expect a fully personalised experience when working with PHD. We’re relationship-focussed – every individual on our team is what makes PHD, PHD.

Results are everything

We are not ‘a jack of all trades and master of none’. We specialise in communications and digital content marketing and we work with talented partners, including our sister-company, Design by PH, to deliver measurable results for your business. Whatever your project or campaign requirements are, our collaborative approach has it covered.

Latest news

London Packaging Week Innovation Awards open for entries

The new EU AI Act: Everything your B2B business needs to know

We’re proud to work with...

Registered in England 09071279

Let's collaborate...

Say hello. we'd love to support your marketing communications project..

• [email protected]
• +44 (0) 1977 708 643
• First Floor, Zucchi Suite Nostell Business Estate Wakefield, WF4 1AB United Kingdom

Let's Collaborate...

• Marketing strategy
• Marketing sectors
• Marketing services
• Marketing support
• Women in Packaging UK