example for a research question

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How to Write a Good Research Question (w/ Examples)

What is a Research Question?

A research question is the main question that your study sought or is seeking to answer. A clear research question guides your research paper or thesis and states exactly what you want to find out, giving your work a focus and objective. Learning  how to write a hypothesis or research question is the start to composing any thesis, dissertation, or research paper. It is also one of the most important sections of a research proposal . 

A good research question not only clarifies the writing in your study; it provides your readers with a clear focus and facilitates their understanding of your research topic, as well as outlining your study’s objectives. Before drafting the paper and receiving research paper editing (and usually before performing your study), you should write a concise statement of what this study intends to accomplish or reveal.

Research Question Writing Tips

Listed below are the important characteristics of a good research question:

A good research question should:

• Be clear and provide specific information so readers can easily understand the purpose.
• Be focused in its scope and narrow enough to be addressed in the space allowed by your paper
• Be relevant and concise and express your main ideas in as few words as possible, like a hypothesis.
• Be precise and complex enough that it does not simply answer a closed “yes or no” question, but requires an analysis of arguments and literature prior to its being considered acceptable. 
• Be arguable or testable so that answers to the research question are open to scrutiny and specific questions and counterarguments.

Some of these characteristics might be difficult to understand in the form of a list. Let’s go into more detail about what a research question must do and look at some examples of research questions.

The research question should be specific and focused 

Research questions that are too broad are not suitable to be addressed in a single study. One reason for this can be if there are many factors or variables to consider. In addition, a sample data set that is too large or an experimental timeline that is too long may suggest that the research question is not focused enough.

A specific research question means that the collective data and observations come together to either confirm or deny the chosen hypothesis in a clear manner. If a research question is too vague, then the data might end up creating an alternate research problem or hypothesis that you haven’t addressed in your Introduction section .

The research question should be based on the literature 

An effective research question should be answerable and verifiable based on prior research because an effective scientific study must be placed in the context of a wider academic consensus. This means that conspiracy or fringe theories are not good research paper topics.

Instead, a good research question must extend, examine, and verify the context of your research field. It should fit naturally within the literature and be searchable by other research authors.

References to the literature can be in different citation styles and must be properly formatted according to the guidelines set forth by the publishing journal, university, or academic institution. This includes in-text citations as well as the Reference section . 

The research question should be realistic in time, scope, and budget

There are two main constraints to the research process: timeframe and budget.

A proper research question will include study or experimental procedures that can be executed within a feasible time frame, typically by a graduate doctoral or master’s student or lab technician. Research that requires future technology, expensive resources, or follow-up procedures is problematic.

A researcher’s budget is also a major constraint to performing timely research. Research at many large universities or institutions is publicly funded and is thus accountable to funding restrictions. 

The research question should be in-depth

Research papers, dissertations and theses , and academic journal articles are usually dozens if not hundreds of pages in length.

A good research question or thesis statement must be sufficiently complex to warrant such a length, as it must stand up to the scrutiny of peer review and be reproducible by other scientists and researchers.

Research Question Types

Qualitative and quantitative research are the two major types of research, and it is essential to develop research questions for each type of study. 

Quantitative Research Questions

Quantitative research questions are specific. A typical research question involves the population to be studied, dependent and independent variables, and the research design.

In addition, quantitative research questions connect the research question and the research design. In addition, it is not possible to answer these questions definitively with a “yes” or “no” response. For example, scientific fields such as biology, physics, and chemistry often deal with “states,” in which different quantities, amounts, or velocities drastically alter the relevance of the research.

As a consequence, quantitative research questions do not contain qualitative, categorical, or ordinal qualifiers such as “is,” “are,” “does,” or “does not.”

Categories of quantitative research questions

Qualitative research questions.

In quantitative research, research questions have the potential to relate to broad research areas as well as more specific areas of study. Qualitative research questions are less directional, more flexible, and adaptable compared with their quantitative counterparts. Thus, studies based on these questions tend to focus on “discovering,” “explaining,” “elucidating,” and “exploring.”

Categories of qualitative research questions

Quantitative and qualitative research question examples.

Good and Bad Research Question Examples

Below are some good (and not-so-good) examples of research questions that researchers can use to guide them in crafting their own research questions.

Research Question Example 1

The first research question is too vague in both its independent and dependent variables. There is no specific information on what “exposure” means. Does this refer to comments, likes, engagement, or just how much time is spent on the social media platform?

Second, there is no useful information on what exactly “affected” means. Does the subject’s behavior change in some measurable way? Or does this term refer to another factor such as the user’s emotions?

Research Question Example 2

In this research question, the first example is too simple and not sufficiently complex, making it difficult to assess whether the study answered the question. The author could really only answer this question with a simple “yes” or “no.” Further, the presence of data would not help answer this question more deeply, which is a sure sign of a poorly constructed research topic.

The second research question is specific, complex, and empirically verifiable. One can measure program effectiveness based on metrics such as attendance or grades. Further, “bullying” is made into an empirical, quantitative measurement in the form of recorded disciplinary actions.

Steps for Writing a Research Question

Good research questions are relevant, focused, and meaningful. It can be difficult to come up with a good research question, but there are a few steps you can follow to make it a bit easier.

1. Start with an interesting and relevant topic

Choose a research topic that is interesting but also relevant and aligned with your own country’s culture or your university’s capabilities. Popular academic topics include healthcare and medical-related research. However, if you are attending an engineering school or humanities program, you should obviously choose a research question that pertains to your specific study and major.

Below is an embedded graph of the most popular research fields of study based on publication output according to region. As you can see, healthcare and the basic sciences receive the most funding and earn the highest number of publications. 

2. Do preliminary research  

You can begin doing preliminary research once you have chosen a research topic. Two objectives should be accomplished during this first phase of research. First, you should undertake a preliminary review of related literature to discover issues that scholars and peers are currently discussing. With this method, you show that you are informed about the latest developments in the field.

Secondly, identify knowledge gaps or limitations in your topic by conducting a preliminary literature review . It is possible to later use these gaps to focus your research question after a certain amount of fine-tuning.

3. Narrow your research to determine specific research questions

You can focus on a more specific area of study once you have a good handle on the topic you want to explore. Focusing on recent literature or knowledge gaps is one good option. 

By identifying study limitations in the literature and overlooked areas of study, an author can carve out a good research question. The same is true for choosing research questions that extend or complement existing literature.

4. Evaluate your research question

Make sure you evaluate the research question by asking the following questions:

Is my research question clear?

The resulting data and observations that your study produces should be clear. For quantitative studies, data must be empirical and measurable. For qualitative, the observations should be clearly delineable across categories.

Is my research question focused and specific?

A strong research question should be specific enough that your methodology or testing procedure produces an objective result, not one left to subjective interpretation. Open-ended research questions or those relating to general topics can create ambiguous connections between the results and the aims of the study. 

Is my research question sufficiently complex?

The result of your research should be consequential and substantial (and fall sufficiently within the context of your field) to warrant an academic study. Simply reinforcing or supporting a scientific consensus is superfluous and will likely not be well received by most journal editors.  

Editing Your Research Question

Your research question should be fully formulated well before you begin drafting your research paper. However, you can receive English paper editing and proofreading services at any point in the drafting process. Language editors with expertise in your academic field can assist you with the content and language in your Introduction section or other manuscript sections. And if you need further assistance or information regarding paper compositions, in the meantime, check out our academic resources , which provide dozens of articles and videos on a variety of academic writing and publication topics.

Get science-backed answers as you write with Paperpal's Research feature

How to Write a Research Question: Types and Examples 

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

• It is relevant to the chosen field of study. 
• The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
• It is focused and concisely framed. 
• A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

• Researchers can adopt an erroneous design. 
• It can create confusion and hinder the thought process, including developing a clear protocol.  
• It can jeopardize publication efforts.  
• It causes difficulty in determining the relevance of the study findings.  
• It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
• Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

• Quantitative research questions:  
• Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
• Answers ‘how,’ ‘what,’ or ‘why’ questions. 
• Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

• Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

• Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

• Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
• Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
• Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
• You have the expertise 
• You have the equipment and resources 
• Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
• Based on some sort of rational physics 
• Can be done in a reasonable time frame 
• Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
• Novel 
• Based on current technologies. 
• Important to answer current problems or concerns. 
• Lead to new directions. 
• Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
• Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

• Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
• Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
• Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
• Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
• Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Sample Research Questions

The following are some bad and good research question examples 

• Example 1 
• Example 2 

References:  

• Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
• Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
• Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
• Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
• Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
• Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

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Home » Research Questions – Types, Examples and Writing Guide

Research Questions – Types, Examples and Writing Guide

Table of Contents

Research Questions

Definition:

Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

Types of Research Questions

Types of Research Questions are as follows:

Descriptive Research Questions

These aim to describe a particular phenomenon, group, or situation. For example:

• What are the characteristics of the target population?
• What is the prevalence of a particular disease in a specific region?

Exploratory Research Questions

These aim to explore a new area of research or generate new ideas or hypotheses. For example:

• What are the potential causes of a particular phenomenon?
• What are the possible outcomes of a specific intervention?

Explanatory Research Questions

These aim to understand the relationship between two or more variables or to explain why a particular phenomenon occurs. For example:

• What is the effect of a specific drug on the symptoms of a particular disease?
• What are the factors that contribute to employee turnover in a particular industry?

Predictive Research Questions

These aim to predict a future outcome or trend based on existing data or trends. For example :

• What will be the future demand for a particular product or service?
• What will be the future prevalence of a particular disease?

Evaluative Research Questions

These aim to evaluate the effectiveness of a particular intervention or program. For example:

• What is the impact of a specific educational program on student learning outcomes?
• What is the effectiveness of a particular policy or program in achieving its intended goals?

How to Choose Research Questions

Choosing research questions is an essential part of the research process and involves careful consideration of the research problem, objectives, and design. Here are some steps to consider when choosing research questions:

• Identify the research problem: Start by identifying the problem or issue that you want to study. This could be a gap in the literature, a social or economic issue, or a practical problem that needs to be addressed.
• Conduct a literature review: Conducting a literature review can help you identify existing research in your area of interest and can help you formulate research questions that address gaps or limitations in the existing literature.
• Define the research objectives : Clearly define the objectives of your research. What do you want to achieve with your study? What specific questions do you want to answer?
• Consider the research design : Consider the research design that you plan to use. This will help you determine the appropriate types of research questions to ask. For example, if you plan to use a qualitative approach, you may want to focus on exploratory or descriptive research questions.
• Ensure that the research questions are clear and answerable: Your research questions should be clear and specific, and should be answerable with the data that you plan to collect. Avoid asking questions that are too broad or vague.
• Get feedback : Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, feasible, and meaningful.

How to Write Research Questions

Guide for Writing Research Questions:

• Start with a clear statement of the research problem: Begin by stating the problem or issue that your research aims to address. This will help you to formulate focused research questions.
• Use clear language : Write your research questions in clear and concise language that is easy to understand. Avoid using jargon or technical terms that may be unfamiliar to your readers.
• Be specific: Your research questions should be specific and focused. Avoid broad questions that are difficult to answer. For example, instead of asking “What is the impact of climate change on the environment?” ask “What are the effects of rising sea levels on coastal ecosystems?”
• Use appropriate question types: Choose the appropriate question types based on the research design and objectives. For example, if you are conducting a qualitative study, you may want to use open-ended questions that allow participants to provide detailed responses.
• Consider the feasibility of your questions : Ensure that your research questions are feasible and can be answered with the resources available. Consider the data sources and methods of data collection when writing your questions.
• Seek feedback: Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, appropriate, and meaningful.

Examples of Research Questions

Some Examples of Research Questions with Research Titles:

Research Title: The Impact of Social Media on Mental Health

• Research Question : What is the relationship between social media use and mental health, and how does this impact individuals’ well-being?

Research Title: Factors Influencing Academic Success in High School

• Research Question: What are the primary factors that influence academic success in high school, and how do they contribute to student achievement?

Research Title: The Effects of Exercise on Physical and Mental Health

• Research Question: What is the relationship between exercise and physical and mental health, and how can exercise be used as a tool to improve overall well-being?

Research Title: Understanding the Factors that Influence Consumer Purchasing Decisions

• Research Question : What are the key factors that influence consumer purchasing decisions, and how do these factors vary across different demographics and products?

Research Title: The Impact of Technology on Communication

• Research Question : How has technology impacted communication patterns, and what are the effects of these changes on interpersonal relationships and society as a whole?

Research Title: Investigating the Relationship between Parenting Styles and Child Development

• Research Question: What is the relationship between different parenting styles and child development outcomes, and how do these outcomes vary across different ages and developmental stages?

Research Title: The Effectiveness of Cognitive-Behavioral Therapy in Treating Anxiety Disorders

• Research Question: How effective is cognitive-behavioral therapy in treating anxiety disorders, and what factors contribute to its success or failure in different patients?

Research Title: The Impact of Climate Change on Biodiversity

• Research Question : How is climate change affecting global biodiversity, and what can be done to mitigate the negative effects on natural ecosystems?

Research Title: Exploring the Relationship between Cultural Diversity and Workplace Productivity

• Research Question : How does cultural diversity impact workplace productivity, and what strategies can be employed to maximize the benefits of a diverse workforce?

Research Title: The Role of Artificial Intelligence in Healthcare

• Research Question: How can artificial intelligence be leveraged to improve healthcare outcomes, and what are the potential risks and ethical concerns associated with its use?

Applications of Research Questions

Here are some of the key applications of research questions:

• Defining the scope of the study : Research questions help researchers to narrow down the scope of their study and identify the specific issues they want to investigate.
• Developing hypotheses: Research questions often lead to the development of hypotheses, which are testable predictions about the relationship between variables. Hypotheses provide a clear and focused direction for the study.
• Designing the study : Research questions guide the design of the study, including the selection of participants, the collection of data, and the analysis of results.
• Collecting data : Research questions inform the selection of appropriate methods for collecting data, such as surveys, interviews, or experiments.
• Analyzing data : Research questions guide the analysis of data, including the selection of appropriate statistical tests and the interpretation of results.
• Communicating results : Research questions help researchers to communicate the results of their study in a clear and concise manner. The research questions provide a framework for discussing the findings and drawing conclusions.

Characteristics of Research Questions

Characteristics of Research Questions are as follows:

• Clear and Specific : A good research question should be clear and specific. It should clearly state what the research is trying to investigate and what kind of data is required.
• Relevant : The research question should be relevant to the study and should address a current issue or problem in the field of research.
• Testable : The research question should be testable through empirical evidence. It should be possible to collect data to answer the research question.
• Concise : The research question should be concise and focused. It should not be too broad or too narrow.
• Feasible : The research question should be feasible to answer within the constraints of the research design, time frame, and available resources.
• Original : The research question should be original and should contribute to the existing knowledge in the field of research.
• Significant : The research question should have significance and importance to the field of research. It should have the potential to provide new insights and knowledge to the field.
• Ethical : The research question should be ethical and should not cause harm to any individuals or groups involved in the study.

Purpose of Research Questions

Research questions are the foundation of any research study as they guide the research process and provide a clear direction to the researcher. The purpose of research questions is to identify the scope and boundaries of the study, and to establish the goals and objectives of the research.

The main purpose of research questions is to help the researcher to focus on the specific area or problem that needs to be investigated. They enable the researcher to develop a research design, select the appropriate methods and tools for data collection and analysis, and to organize the results in a meaningful way.

Research questions also help to establish the relevance and significance of the study. They define the research problem, and determine the research methodology that will be used to address the problem. Research questions also help to determine the type of data that will be collected, and how it will be analyzed and interpreted.

Finally, research questions provide a framework for evaluating the results of the research. They help to establish the validity and reliability of the data, and provide a basis for drawing conclusions and making recommendations based on the findings of the study.

Advantages of Research Questions

There are several advantages of research questions in the research process, including:

• Focus : Research questions help to focus the research by providing a clear direction for the study. They define the specific area of investigation and provide a framework for the research design.
• Clarity : Research questions help to clarify the purpose and objectives of the study, which can make it easier for the researcher to communicate the research aims to others.
• Relevance : Research questions help to ensure that the study is relevant and meaningful. By asking relevant and important questions, the researcher can ensure that the study will contribute to the existing body of knowledge and address important issues.
• Consistency : Research questions help to ensure consistency in the research process by providing a framework for the development of the research design, data collection, and analysis.
• Measurability : Research questions help to ensure that the study is measurable by defining the specific variables and outcomes that will be measured.
• Replication : Research questions help to ensure that the study can be replicated by providing a clear and detailed description of the research aims, methods, and outcomes. This makes it easier for other researchers to replicate the study and verify the results.

Limitations of Research Questions

Limitations of Research Questions are as follows:

• Subjectivity : Research questions are often subjective and can be influenced by personal biases and perspectives of the researcher. This can lead to a limited understanding of the research problem and may affect the validity and reliability of the study.
• Inadequate scope : Research questions that are too narrow in scope may limit the breadth of the study, while questions that are too broad may make it difficult to focus on specific research objectives.
• Unanswerable questions : Some research questions may not be answerable due to the lack of available data or limitations in research methods. In such cases, the research question may need to be rephrased or modified to make it more answerable.
• Lack of clarity : Research questions that are poorly worded or ambiguous can lead to confusion and misinterpretation. This can result in incomplete or inaccurate data, which may compromise the validity of the study.
• Difficulty in measuring variables : Some research questions may involve variables that are difficult to measure or quantify, making it challenging to draw meaningful conclusions from the data.
• Lack of generalizability: Research questions that are too specific or limited in scope may not be generalizable to other contexts or populations. This can limit the applicability of the study’s findings and restrict its broader implications.

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How To Write a Research Question

Academic writing and research require a distinct focus and direction. A well-designed research question gives purpose and clarity to your research. In addition, it helps your readers understand the issue you are trying to address and explore.

Every time you want to know more about a subject, you will pose a question. The same idea is used in research as well. You must pose a question in order to effectively address a research problem. That's why the research question is an integral part of the research process. Additionally, it offers the author writing and reading guidelines, be it qualitative research or quantitative research.

In your research paper , you must single out just one issue or problem. The specific issue or claim you wish to address should be included in your thesis statement in order to clarify your main argument.

A good research question must have the following characteristics.

• Should include only one problem in the research question
• Should be able to find the answer using primary data and secondary data sources
• Should be possible to resolve within the given time and other constraints
• Detailed and in-depth results should be achievable
• Should be relevant and realistic.
• It should relate to your chosen area of research

While a larger project, like a thesis, might have several research questions to address, each one should be directed at your main area of study. Of course, you can use different research designs and research methods (qualitative research or quantitative research) to address various research questions. However, they must all be pertinent to the study's objectives.

What is a Research Question?

A research question is an inquiry that the research attempts to answer. It is the heart of the systematic investigation. Research questions are the most important step in any research project. In essence, it initiates the research project and establishes the pace for the specific research A research question is:

• Clear : It provides enough detail that the audience understands its purpose without any additional explanation.
• Focused : It is so specific that it can be addressed within the time constraints of the writing task.
• Succinct: It is written in the shortest possible words.
• Complex : It is not possible to answer it with a "yes" or "no", but requires analysis and synthesis of ideas before somebody can create a solution.
• Argumental : Its potential answers are open for debate rather than accepted facts.

A good research question usually focuses on the research and determines the research design, methodology, and hypothesis. It guides all phases of inquiry, data collection, analysis, and reporting. You should gather valuable information by asking the right questions.

Why are Research Questions so important?

Regardless of whether it is a qualitative research or quantitative research project, research questions provide writers and their audience with a way to navigate the writing and research process. Writers can avoid "all-about" papers by asking straightforward and specific research questions that help them focus on their research and support a specific thesis.

Types of Research Questions

There are two types of research: Qualitative research and Quantitative research . There must be research questions for every type of research. Your research question will be based on the type of research you want to conduct and the type of data collection.

The first step in designing research involves identifying a gap and creating a focused research question.

Below is a list of common research questions that can be used in a dissertation. Keep in mind that these are merely illustrations of typical research questions used in dissertation projects. The real research questions themselves might be more difficult.

Example Research Questions

The following are a few examples of research questions and research problems to help you understand how research questions can be created for a particular research problem.

Steps to Write Research Questions

You can focus on the issue or research gaps you're attempting to solve by using the research questions as a direction.

If you're unsure how to go about writing a good research question, these are the steps to follow in the process:

• Select an interesting topic Always choose a topic that interests you. Because if your curiosity isn’t aroused by a subject, you’ll have a hard time conducting research around it. Alos, it’s better that you pick something that’s neither too narrow or too broad.
• Do preliminary research on the topic Search for relevant literature to gauge what problems have already been tackled by scholars. You can do that conveniently through repositories like Scispace , where you’ll find millions of papers in one place. Once you do find the papers you’re looking for, try our reading assistant, SciSpace Copilot to get simple explanations for the paper . You’ll be able to quickly understand the abstract, find the key takeaways, and the main arguments presented in the paper. This will give you a more contextual understanding of your subject and you’ll have an easier time identifying knowledge gaps in your discipline.

     Also: ChatPDF vs. SciSpace Copilot: Unveiling the best tool for your research

• Consider your audience It is essential to understand your audience to develop focused research questions for essays or dissertations. When narrowing down your topic, you can identify aspects that might interest your audience.
• Ask questions Asking questions will give you a deeper understanding of the topic. Evaluate your question through the What, Why, When, How, and other open-ended questions assessment.
• Assess your question Once you have created a research question, assess its effectiveness to determine if it is useful for the purpose. Refine and revise the dissertation research question multiple times.

Additionally, use this list of questions as a guide when formulating your research question.

Are you able to answer a specific research question? After identifying a gap in research, it would be helpful to formulate the research question. And this will allow the research to solve a part of the problem. Is your research question clear and centered on the main topic? It is important that your research question should be specific and related to your central goal. Are you tackling a difficult research question? It is not possible to answer the research question with a simple yes or no. The problem requires in-depth analysis. It is often started with "How" and "Why."

Start your research Once you have completed your dissertation research questions, it is time to review the literature on similar topics to discover different perspectives.

Strong  Research Question Samples

Uncertain: How should social networking sites work on the hatred that flows through their platform?

Certain: What should social media sites like Twitter or Facebook do to address the harm they are causing?

This unclear question does not specify the social networking sites that are being used or what harm they might be causing. In addition, this question assumes that the "harm" has been proven and/or accepted. This version is more specific and identifies the sites (Twitter, Facebook), the type and extent of harm (privacy concerns), and who might be suffering from that harm (users). Effective research questions should not be ambiguous or interpreted.

Unfocused: What are the effects of global warming on the environment?

Focused: What are the most important effects of glacial melting in Antarctica on penguins' lives?

This broad research question cannot be addressed in a book, let alone a college-level paper. Focused research targets a specific effect of global heating (glacial  melting), an area (Antarctica), or a specific animal (penguins). The writer must also decide which effect will have the greatest impact on the animals affected. If in doubt, narrow down your research question to the most specific possible.

Too Simple: What are the U.S. doctors doing to treat diabetes?

Appropriately complex: Which factors, if any, are most likely to predict a person's risk of developing diabetes?

This simple version can be found online. It is easy to answer with a few facts. The second, more complicated version of this question is divided into two parts. It is thought-provoking and requires extensive investigation as well as evaluation by the author. So, ensure that a quick Google search should not answer your research question.

How to write a strong Research Question?

The foundation of all research is the research question. You should therefore spend as much time as necessary to refine your research question based on various data.

You can conduct your research more efficiently and analyze your results better if you have great research questions for your dissertation, research paper , or essay .

The following criteria can help you evaluate the strength and importance of your research question and can be used to determine the strength of your research question:

• Researchable
• It should only cover one issue.
• A subjective judgment should not be included in the question.
• It can be answered with data analysis and research.
• Specific and Practical
• It should not contain a plan of action, policy, or solution.
• It should be clearly defined
• Within research limits
• Complex and Arguable
• It shouldn't be difficult to answer.
• To find the truth, you need in-depth knowledge
• Allows for discussion and deliberation
• Original and Relevant
• It should be in your area of study
• Its results should be measurable
• It should be original

Conclusion - How to write Research Questions?

Research questions provide a clear guideline for research. One research question may be part of a larger project, such as a dissertation. However, each question should only focus on one topic.

Research questions must be answerable, practical, specific, and applicable to your field. The research type that you use to base your research questions on will determine the research topic. You can start by selecting an interesting topic and doing preliminary research. Then, you can begin asking questions, evaluating your questions, and start your research.

Now it's easier than ever to streamline your research workflow with SciSpace ResearchGPT . Its integrated, comprehensive end-to-end platform for research allows scholars to easily discover, read, write and publish their research and fosters collaboration.

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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39 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

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• Examples of good research questions

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Tanya Williams

However, developing a good research question is often challenging. But, doing appropriate data analysis or drawing meaningful conclusions from your investigation with a well-defined question make it easier.

So, to get you on the right track, let’s start by defining a research question, what types of research questions are common, and the steps to drafting an excellent research question.

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• What is a research question?

The definition of a research question might seem fairly obvious.

 At its simplest, a research question is a question you research to find the answer.

Researchers typically start with a problem or an issue and seek to understand why it has occurred, how it can be solved, or other aspects of its nature.

As you'll see, researchers typically start with a broad question that becomes narrower and more specific as the research stages are completed.

In some cases, a study may tackle more than one research question.

• Research question types

Research questions are typically divided into three broad categories: qualitative, quantitative, and mixed-method.

These categories reflect the research type necessary to answer the research question.

Qualitative research

When you conduct qualitative research, you're broadly exploring a subject to analyze its inherent qualities.

There are many types of qualitative research questions, which include:

Descriptive: describing and illuminating little-known or overlooked aspects of a subject

Emancipatory: uncovering data that can serve to emancipate a particular group of people, such as disadvantaged or marginalized communities

Evaluative:  assessing how well a particular research approach or method works

Explanatory: answering “how” or “why” a given phenomenon occurs 

Exploratory:  identifying reasons behind certain behaviors and exploring motivations (also known as generative research because it can generate solutions to problems)

Ideological: researching ideologies or beliefs, such as political affiliation

Interpretive: understanding group perceptions, decision-making, and behavior in a natural setting

Predictive: forecasting a likely outcome or scenario by examining past events 

While it's helpful to understand the differences between these qualitative research question types, writing a good question doesn't start with determining the precise type of research question you'll be asking.

It starts with determining what answers you're seeking.

Quantitative research

Unlike broad, flexible qualitative research questions, quantitative research questions are precise. They also directly link the research question and the proposed methodology.

So, in a quantitative research question, you'll usually find

The study method 

An independent variable (or variables)

A dependent variable

The study population 

Quantitative research questions can also fall into multiple categories, including:

Comparative research questions compare two or more groups according to specific criteria and analyze their similarities and differences.

Descriptive questions measure a population's response to one or more variables.

Relationship (or relationship-based) questions examine how two or more variables interact.

Mixed-methods research

As its name suggests, mixed-methods research questions involve qualitative and quantitative components.

These questions are ideal when the answers require an evaluation of a specific aspect of a phenomenon that you can quantify and a broader understanding of aspects that can't.

• How to write a research question

Writing a good research question can be challenging, even if you're passionate about the subject matter.

A good research question aims to solve a problem that still needs to be answered and can be solved empirically. 

The approach might involve quantitative or qualitative methodology, or a mixture of both. To write a well-developed research question, follow the four steps below:

1. Select a general topic

Start with a broad topic. You may already have one in mind or get one assigned to you. If you don't, think about one you're curious about. 

You can also use common brainstorming techniques , draw on discussions you've had with family and friends, take topics from the news, or use other similar sources of inspiration.

Also, consider a subject that has yet to be studied or addressed. If you're looking to tackle a topic that has already been thoroughly studied, you'll want to examine it from a new angle.

Still, the closer your question, approach, and outcomes are to existing literature, the less value your work will offer. It will also be less publishing-worthy (if that’s your goal).

2. Conduct preliminary research

Next, you'll want to conduct some initial research about your topic. You'll read coverage about your topic in academic journals, the news, and other credible sources at this stage.

You'll familiarize yourself with the terminology commonly used to describe your topic and the current take from subject matter experts and the general public. 

This preliminary review helps you in a few ways. First, you'll find many researchers will discuss challenges they found conducting their research in their "Limitations," "Results," and "Discussion" sections of research papers.

Assessing these sections also helps you avoid choosing the wrong methodological approach to answering your question. Initial research also enables you to avoid focusing on a topic that has already been covered. 

You can generate valuable research questions by tracking topics that have yet to be covered.

3. Consider your audience

Next, you'll want to give some thought to your audience. For example, what kinds of research material are they looking for, and what might they find valuable?

Reflect on why you’re conducting the research. 

What is your team looking to learn if your research is for a work assignment?

How does what they’re asking for from you connect to business goals?

Understanding what your audience is seeking can help you shape the direction of your research so that the final draft connects with your audience.

If you're writing for an academic journal, what types of research do they publish? What kinds of research approaches have they published? And what criteria do they expect submitted manuscripts to meet?

4. Generate potential questions

Take the insights you've gained from your preliminary research and your audience assessment to narrow your topic into a research question. 

Your question should be one that you can answer using the appropriate research methods. Unfortunately, some researchers start with questions they need more resources to answer and then produce studies whose outcomes are limited, limiting the study's value to the broader community. 

Make sure your question is one you can realistically answer.

• Examples of poor research questions

"How do electronics distract teen drivers?"

This question could be better from a researcher's perspective because it is overly broad. For instance, what is “electronics” in this context? Some electronics, like eye-monitoring systems in semi-autonomous vehicles, are designed to keep drivers focused on the road.

Also, how does the question define “teens”? Some states allow you to get a learner's permit as young as 14, while others require you to be 18 to drive. Therefore, conducting a study without further defining the participants' ages is not scientifically sound.

Here's another example of an ineffective research question:

"Why is the sky blue?"

This question has been researched thoroughly and answered. 

A simple online search will turn up hundreds, if not thousands, of pages of resources devoted to this very topic. 

Suppose you spend time conducting original research on a long-answered question; your research won’t be interesting, relevant, or valuable to your audience.

Alternatively, here's an example of a good research question:

"How does using a vehicle’s infotainment touch screen by drivers aged 16 to 18 in the U.S. affect driving habits?"

This question is far more specific than the first bad example. It notes the population of the study, as well as the independent and dependent variables.

And if you're still interested in the sky's color, a better example of a research question might be:

"What color is the sky on Proxima Centauri b, based on existing observations?"

A qualitative research study based on this question could extrapolate what visitors on Proxima Centauri b (a planet in the closest solar system to ours) might see as they look at the sky.

You could approach this by contextualizing our understanding of how the light scatters off the molecules of air resulting in a blue sky, and the likely composition of Proxima Centauri b's atmosphere from data NASA and others have gathered.

• Why the right research question is critical

As you can see from the examples, starting with a poorly-framed research question can make your study difficult or impossible to complete. 

Or it can lead you to duplicate research findings.

Ultimately, developing the right research question sets you up for success. It helps you define a realistic scope for your study, informs the best approach to answer the central question, and conveys its value to your audience. 

That's why you must take the time to get your research question right before you embark on any other part of your project.

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How to Develop a Good Research Question? — Types & Examples

Cecilia is living through a tough situation in her research life. Figuring out where to begin, how to start her research study, and how to pose the right question for her research quest, is driving her insane. Well, questions, if not asked correctly, have a tendency to spiral us!

Image Source: https://phdcomics.com/

Questions lead everyone to answers. Research is a quest to find answers. Not the vague questions that Cecilia means to answer, but definitely more focused questions that define your research. Therefore, asking appropriate question becomes an important matter of discussion.

A well begun research process requires a strong research question. It directs the research investigation and provides a clear goal to focus on. Understanding the characteristics of comprising a good research question will generate new ideas and help you discover new methods in research.

In this article, we are aiming to help researchers understand what is a research question and how to write one with examples.

Table of Contents

What Is a Research Question?

A good research question defines your study and helps you seek an answer to your research. Moreover, a clear research question guides the research paper or thesis to define exactly what you want to find out, giving your work its objective. Learning to write a research question is the beginning to any thesis, dissertation , or research paper. Furthermore, the question addresses issues or problems which is answered through analysis and interpretation of data.

Why Is a Research Question Important?

A strong research question guides the design of a study. Moreover, it helps determine the type of research and identify specific objectives. Research questions state the specific issue you are addressing and focus on outcomes of the research for individuals to learn. Therefore, it helps break up the study into easy steps to complete the objectives and answer the initial question.

Types of Research Questions

Research questions can be categorized into different types, depending on the type of research you want to undergo. Furthermore, knowing the type of research will help a researcher determine the best type of research question to use.

1. Qualitative Research Question

Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Qualitative research question focus on discovering, explaining, elucidating, and exploring.

i. Exploratory Questions

This form of question looks to understand something without influencing the results. The objective of exploratory questions is to learn more about a topic without attributing bias or preconceived notions to it.

Research Question Example: Asking how a chemical is used or perceptions around a certain topic.

ii. Predictive Questions

Predictive research questions are defined as survey questions that automatically predict the best possible response options based on text of the question. Moreover, these questions seek to understand the intent or future outcome surrounding a topic.

Research Question Example: Asking why a consumer behaves in a certain way or chooses a certain option over other.

iii. Interpretive Questions

This type of research question allows the study of people in the natural setting. The questions help understand how a group makes sense of shared experiences with regards to various phenomena. These studies gather feedback on a group’s behavior without affecting the outcome.

Research Question Example: How do you feel about AI assisting publishing process in your research?

2. Quantitative Research Question

Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information.

i. Descriptive Questions

It is the most basic type of quantitative research question and it seeks to explain when, where, why, or how something occurred. Moreover, they use data and statistics to describe an event or phenomenon.

Research Question Example: How many generations of genes influence a future generation?

ii. Comparative Questions

Sometimes it’s beneficial to compare one occurrence with another. Therefore, comparative questions are helpful when studying groups with dependent variables.

Example: Do men and women have comparable metabolisms?

iii. Relationship-Based Questions

This type of research question answers influence of one variable on another. Therefore, experimental studies use this type of research questions are majorly.

Example: How is drought condition affect a region’s probability for wildfires.  

How to Write a Good Research Question?

1. Select a Topic

The first step towards writing a good research question is to choose a broad topic of research. You could choose a research topic that interests you, because the complete research will progress further from the research question. Therefore, make sure to choose a topic that you are passionate about, to make your research study more enjoyable.

2. Conduct Preliminary Research

After finalizing the topic, read and know about what research studies are conducted in the field so far. Furthermore, this will help you find articles that talk about the topics that are yet to be explored. You could explore the topics that the earlier research has not studied.

3. Consider Your Audience

The most important aspect of writing a good research question is to find out if there is audience interested to know the answer to the question you are proposing. Moreover, determining your audience will assist you in refining your research question, and focus on aspects that relate to defined groups.

4. Generate Potential Questions

The best way to generate potential questions is to ask open ended questions. Questioning broader topics will allow you to narrow down to specific questions. Identifying the gaps in literature could also give you topics to write the research question. Moreover, you could also challenge the existing assumptions or use personal experiences to redefine issues in research.

5. Review Your Questions

Once you have listed few of your questions, evaluate them to find out if they are effective research questions. Moreover while reviewing, go through the finer details of the question and its probable outcome, and find out if the question meets the research question criteria.

6. Construct Your Research Question

There are two frameworks to construct your research question. The first one being PICOT framework , which stands for:

• Population or problem
• Intervention or indicator being studied
• Comparison group
• Outcome of interest
• Time frame of the study.

The second framework is PEO , which stands for:

• Population being studied
• Exposure to preexisting conditions
• Outcome of interest.

Research Question Examples

• How might the discovery of a genetic basis for alcoholism impact triage processes in medical facilities?
• How do ecological systems respond to chronic anthropological disturbance?
• What are demographic consequences of ecological interactions?
• What roles do fungi play in wildfire recovery?
• How do feedbacks reinforce patterns of genetic divergence on the landscape?
• What educational strategies help encourage safe driving in young adults?
• What makes a grocery store easy for shoppers to navigate?
• What genetic factors predict if someone will develop hypothyroidism?
• Does contemporary evolution along the gradients of global change alter ecosystems function?

How did you write your first research question ? What were the steps you followed to create a strong research question? Do write to us or comment below.

Frequently Asked Questions

Research questions guide the focus and direction of a research study. Here are common types of research questions: 1. Qualitative research question: Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Different types of qualitative research questions are: i. Exploratory questions ii. Predictive questions iii. Interpretive questions 2. Quantitative Research Question: Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information. Different types of quantitative research questions are: i. Descriptive questions ii. Comparative questions iii. Relationship-based questions

Qualitative research questions aim to explore the richness and depth of participants' experiences and perspectives. They should guide your research and allow for in-depth exploration of the phenomenon under investigation. After identifying the research topic and the purpose of your research: • Begin with Broad Inquiry: Start with a general research question that captures the main focus of your study. This question should be open-ended and allow for exploration. • Break Down the Main Question: Identify specific aspects or dimensions related to the main research question that you want to investigate. • Formulate Sub-questions: Create sub-questions that delve deeper into each specific aspect or dimension identified in the previous step. • Ensure Open-endedness: Make sure your research questions are open-ended and allow for varied responses and perspectives. Avoid questions that can be answered with a simple "yes" or "no." Encourage participants to share their experiences, opinions, and perceptions in their own words. • Refine and Review: Review your research questions to ensure they align with your research purpose, topic, and objectives. Seek feedback from your research advisor or peers to refine and improve your research questions.

Developing research questions requires careful consideration of the research topic, objectives, and the type of study you intend to conduct. Here are the steps to help you develop effective research questions: 1. Select a Topic 2. Conduct Preliminary Research 3. Consider Your Audience 4. Generate Potential Questions 5. Review Your Questions 6. Construct Your Research Question Based on PICOT or PEO Framework

There are two frameworks to construct your research question. The first one being PICOT framework, which stands for: • Population or problem • Intervention or indicator being studied • Comparison group • Outcome of interest • Time frame of the study The second framework is PEO, which stands for: • Population being studied • Exposure to preexisting conditions • Outcome of interest

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Qualitative Research Questions: Gain Powerful Insights + 25 Examples

We review the basics of qualitative research questions, including their key components, how to craft them effectively, & 25 example questions.

Einstein was many things—a physicist, a philosopher, and, undoubtedly, a mastermind. He also had an incredible way with words. His quote, "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted," is particularly poignant when it comes to research. 

Some inquiries call for a quantitative approach, for counting and measuring data in order to arrive at general conclusions. Other investigations, like qualitative research, rely on deep exploration and understanding of individual cases in order to develop a greater understanding of the whole. That’s what we’re going to focus on today.

Qualitative research questions focus on the "how" and "why" of things, rather than the "what". They ask about people's experiences and perceptions , and can be used to explore a wide range of topics.

The following article will discuss the basics of qualitative research questions, including their key components, and how to craft them effectively. You'll also find 25 examples of effective qualitative research questions you can use as inspiration for your own studies.

Let’s get started!

What are qualitative research questions, and when are they used?

When researchers set out to conduct a study on a certain topic, their research is chiefly directed by an overarching question . This question provides focus for the study and helps determine what kind of data will be collected.

By starting with a question, we gain parameters and objectives for our line of research. What are we studying? For what purpose? How will we know when we’ve achieved our goals?

Of course, some of these questions can be described as quantitative in nature. When a research question is quantitative, it usually seeks to measure or calculate something in a systematic way.

For example:

• How many people in our town use the library?
• What is the average income of families in our city?
• How much does the average person weigh?

Other research questions, however—and the ones we will be focusing on in this article—are qualitative in nature. Qualitative research questions are open-ended and seek to explore a given topic in-depth.

According to the Australian & New Zealand Journal of Psychiatry , “Qualitative research aims to address questions concerned with developing an understanding of the meaning and experience dimensions of humans’ lives and social worlds.”

This type of research can be used to gain a better understanding of people’s thoughts, feelings and experiences by “addressing questions beyond ‘what works’, towards ‘what works for whom when, how and why, and focusing on intervention improvement rather than accreditation,” states one paper in Neurological Research and Practice .

Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study.

• What are people’s thoughts on the new library?
• How does it feel to be a first-generation student at our school?
• How do people feel about the changes taking place in our town?

As stated by a paper in Human Reproduction , “...‘qualitative’ methods are used to answer questions about experience, meaning, and perspective, most often from the standpoint of the participant. These data are usually not amenable to counting or measuring.”

Both quantitative and qualitative questions have their uses; in fact, they often complement each other. A well-designed research study will include a mix of both types of questions in order to gain a fuller understanding of the topic at hand.

If you would like to recruit unlimited participants for qualitative research for free and only pay for the interview you conduct, try using Respondent  today. 

Crafting qualitative research questions for powerful insights

Now that we have a basic understanding of what qualitative research questions are and when they are used, let’s take a look at how you can begin crafting your own.

According to a study in the International Journal of Qualitative Studies in Education, there is a certain process researchers should follow when crafting their questions, which we’ll explore in more depth.

1. Beginning the process 

Start with a point of interest or curiosity, and pose a draft question or ‘self-question’. What do you want to know about the topic at hand? What is your specific curiosity? You may find it helpful to begin by writing several questions.

For example, if you’re interested in understanding how your customer base feels about a recent change to your product, you might ask: 

• What made you decide to try the new product?
• How do you feel about the change?
• What do you think of the new design/functionality?
• What benefits do you see in the change?

2. Create one overarching, guiding question 

At this point, narrow down the draft questions into one specific question. “Sometimes, these broader research questions are not stated as questions, but rather as goals for the study.”

As an example of this, you might narrow down these three questions: 

into the following question: 

• What are our customers’ thoughts on the recent change to our product?

3. Theoretical framing 

As you read the relevant literature and apply theory to your research, the question should be altered to achieve better outcomes. Experts agree that pursuing a qualitative line of inquiry should open up the possibility for questioning your original theories and altering the conceptual framework with which the research began.

If we continue with the current example, it’s possible you may uncover new data that informs your research and changes your question. For instance, you may discover that customers’ feelings about the change are not just a reaction to the change itself, but also to how it was implemented. In this case, your question would need to reflect this new information: 

• How did customers react to the process of the change, as well as the change itself?

4. Ethical considerations 

A study in the International Journal of Qualitative Studies in Education stresses that ethics are “a central issue when a researcher proposes to study the lives of others, especially marginalized populations.” Consider how your question or inquiry will affect the people it relates to—their lives and their safety. Shape your question to avoid physical, emotional, or mental upset for the focus group.

In analyzing your question from this perspective, if you feel that it may cause harm, you should consider changing the question or ending your research project. Perhaps you’ve discovered that your question encourages harmful or invasive questioning, in which case you should reformulate it.

5. Writing the question 

The actual process of writing the question comes only after considering the above points. The purpose of crafting your research questions is to delve into what your study is specifically about” Remember that qualitative research questions are not trying to find the cause of an effect, but rather to explore the effect itself.

Your questions should be clear, concise, and understandable to those outside of your field. In addition, they should generate rich data. The questions you choose will also depend on the type of research you are conducting: 

• If you’re doing a phenomenological study, your questions might be open-ended, in order to allow participants to share their experiences in their own words.
• If you’re doing a grounded-theory study, your questions might be focused on generating a list of categories or themes.
• If you’re doing ethnography, your questions might be about understanding the culture you’re studying.

Whenyou have well-written questions, it is much easier to develop your research design and collect data that accurately reflects your inquiry.

In writing your questions, it may help you to refer to this simple flowchart process for constructing questions:

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25 examples of expertly crafted qualitative research questions

It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions.

Let's begin with five questions. We'll show you the question, explain why it's considered qualitative, and then give you an example of how it can be used in research.

1. What is the customer's perception of our company's brand?

Qualitative research questions are often open-ended and invite respondents to share their thoughts and feelings on a subject. This question is qualitative because it seeks customer feedback on the company's brand. 

This question can be used in research to understand how customers feel about the company's branding, what they like and don't like about it, and whether they would recommend it to others.

2. Why do customers buy our product?

This question is also qualitative because it seeks to understand the customer's motivations for purchasing a product. It can be used in research to identify the reasons  customers buy a certain product, what needs or desires the product fulfills for them, and how they feel about the purchase after using the product.

3. How do our customers interact with our products?

Again, this question is qualitative because it seeks to understand customer behavior. In this case, it can be used in research to see how customers use the product, how they interact with it, and what emotions or thoughts the product evokes in them.

4. What are our customers' biggest frustrations with our products?

By seeking to understand customer frustrations, this question is qualitative and can provide valuable insights. It can be used in research to help identify areas in which the company needs to make improvements with its products.

5. How do our customers feel about our customer service?

Rather than asking why customers like or dislike something, this question asks how they feel. This qualitative question can provide insights into customer satisfaction or dissatisfaction with a company. 

This type of question can be used in research to understand what customers think of the company's customer service and whether they feel it meets their needs.

20 more examples to refer to when writing your question

Now that you’re aware of what makes certain questions qualitative, let's move into 20 more examples of qualitative research questions:

• How do your customers react when updates are made to your app interface?
• How do customers feel when they complete their purchase through your ecommerce site?
• What are your customers' main frustrations with your service?
• How do people feel about the quality of your products compared to those of your competitors?
• What motivates customers to refer their friends and family members to your product or service?
• What are the main benefits your customers receive from using your product or service?
• How do people feel when they finish a purchase on your website?
• What are the main motivations behind customer loyalty to your brand?
• How does your app make people feel emotionally?
• For younger generations using your app, how does it make them feel about themselves?
• What reputation do people associate with your brand?
• How inclusive do people find your app?
• In what ways are your customers' experiences unique to them?
• What are the main areas of improvement your customers would like to see in your product or service?
• How do people feel about their interactions with your tech team?
• What are the top five reasons people use your online marketplace?
• How does using your app make people feel in terms of connectedness?
• What emotions do people experience when they're using your product or service?
• Aside from the features of your product, what else about it attracts customers?
• How does your company culture make people feel?

As you can see, these kinds of questions are completely open-ended. In a way, they allow the research and discoveries made along the way to direct the research. The questions are merely a starting point from which to explore.

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

Wrap-up: crafting your own qualitative research questions.

Over the course of this article, we've explored what qualitative research questions are, why they matter, and how they should be written. Hopefully you now have a clear understanding of how to craft your own.

Remember, qualitative research questions should always be designed to explore a certain experience or phenomena in-depth, in order to generate powerful insights. As you write your questions, be sure to keep the following in mind:

• Are you being inclusive of all relevant perspectives?
• Are your questions specific enough to generate clear answers?
• Will your questions allow for an in-depth exploration of the topic at hand?
• Do the questions reflect your research goals and objectives?

If you can answer "yes" to all of the questions above, and you've followed the tips for writing qualitative research questions we shared in this article, then you're well on your way to crafting powerful queries that will yield valuable insights.

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Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through  screening and participant discussions.

Fill out the form below to access free e-book! 

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How To Write a Good Research Question: Guide with Definition, Tips & Examples

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Research questions form the backbone of any study, guiding researchers in their search for knowledge and understanding. Framing relevant research questions is the first essential step for ensuring the research is effective and produces valuable insights.

In this blog, we’ll explore what research questions are, tips for crafting them, and a variety of research question examples across different fields to help you formulate a well-balanced research questionnaire.

Let’s begin.

What Is a Research Question?

A research question is a specific inquiry or problem statement guiding a research study, outlining the researcher’s intention to investigate. Think of it as a roadmap for your paper or thesis – it tells you exactly what you want to explore, giving your work a clear purpose.

A good research question not only helps you focus your writing but also guides your readers. It gives them a clear idea of what your research is about and what you aim to achieve. Before you start drafting your paper and even before you conduct your study, it’s important to write a concise statement of what you want to accomplish or discover.

This sets the stage for your research and ensures your work is focused and purposeful.

Why Are Research Questions Important?

Research questions are the cornerstone of any academic or scientific inquiry. They serve as a guide for the research process, helping to focus the study, define its goals, and structure its methodology. 

Below are some of its most significant impacts, along with hypothetical examples to help you understand them better:

1. Guidance and Focus

Research questions provide a clear direction for the study, enabling researchers to narrow down the scope of their investigation to a manageable size. Research efforts can become scattered and unfocused without a well-defined question without a well-defined question, leading to wasted time and resources.

For example, consider a researcher interested in studying the effects of technology on education. A broad interest in technology and education could lead to an overwhelming range of topics to cover. However, by formulating a specific research question such as, “ How does the use of interactive digital textbooks in high school science classes affect students’ learning outcomes?” the researcher can focus their study on a specific aspect of technology in education, making the research more manageable and directed.

2. Defining the Research Objectives

A well-crafted research question helps to clearly define what the researcher aims to discover, examine, or analyze. This clarity is crucial for determining the study’s objectives and ensures that every step of the research process contributes toward achieving these goals.

For example, in a study aimed at understanding the impact of remote work on employee productivity, a research question such as “ Does remote work increase productivity among information technology professionals? ” directly sets the objective of the study to measure productivity levels among a specific group when working remotely.

3. Determining the Research Methodology

The research question influences the choice of methodology, including the design, data collection methods, and analysis techniques. It dictates whether the study should be qualitative, quantitative, or mixed methods and guides the selection of tools and procedures for conducting the research.

For example, in a research question like “ What are the lived experiences of first-generation college students? ” a qualitative approach using interviews or focus groups might be chosen to gather deep, nuanced insights into students’ experiences. In contrast, a question such as “ What percentage of first-generation college students graduate within four years?” would require a quantitative approach, possibly utilizing existing educational data sets for analysis.

4. Enhancing Relevance and Contribution

A well-thought-out research question ensures that the study addresses a gap in the existing literature or solves a real-world problem. This relevance is crucial for the contribution of the research to the field, as it helps to advance knowledge, inform policy, or offer practical solutions.

For example, in a scenario where existing research has largely overlooked the environmental impacts of single-use plastics in urban waterways, a question like “ What are the effects of single-use plastic pollution on the biodiversity of urban waterways?” can fill this gap, contributing valuable new insights to environmental science and potentially influencing urban environmental policies.

5. Facilitating Data Interpretation and Analysis

Clear research questions help in structuring the analysis, guiding the interpretation of data, and framing the discussion of results. They ensure that the data collected is directly relevant to the questions posed, making it easier to draw meaningful conclusions.

For example, in a study asking, “ How do social media algorithms influence political polarization among users? ” the data analysis would specifically focus on the mechanisms of algorithmic content delivery and its effects on user behavior and political views. This focus makes it straightforward to interpret how algorithm-induced echo chambers might contribute to polarization.

Types of Research Questions

Understanding the different types of research questions is essential for researchers to effectively design and conduct studies that align with their research objectives and methodologies

These questions can be broadly categorized into three main types: quantitative, qualitative, and mixed-method research questions.

Let’s explore each type in-depth, along with some examples.

Type A: Quantitative Research Questions

Quantitative research involves the collection and analysis of numerical data to answer specific research questions or hypotheses. It focuses on quantifying relationships, patterns, and phenomena, often using statistical methods for analysis. Quantitative research questions are typically structured and aim to explore relationships between variables or assess the impact of interventions.

Quantitative research questions can again be subcategorized into three distinct types:

1. Descriptive Questions :

Descriptive questions aim to describe characteristics, behaviors, or phenomena within a population. These questions often start with words like “ how much ,” “ how many ,” or “ what is the frequency of .” They provide a snapshot of a particular situation or phenomenon.

Example: “ What is the average age of first-time homebuyers in the United States?”

2. Comparative Questions :

Comparative questions seek to compare two or more groups, conditions, or variables to identify differences or similarities. They often involve the use of statistical tests to determine the significance of observed differences or associations.

Example: “Is there a significant difference in academic performance between students who receive tutoring and those who do not?”

3. Relationship Questions:

Relationship questions explore the associations or correlations between variables. They aim to determine the strength and direction of relationships, allowing researchers to assess the predictive power of one variable on another.

Example: “What is the relationship between exercise frequency and levels of anxiety among adults?”

Type B: Qualitative Research Questions

Qualitative research involves the exploring and understanding of complex phenomena through an in-depth examination of individuals’ experiences, behaviors, and perspectives. It aims to uncover meaning, patterns, and underlying processes within a specific context, often through techniques such as interviews, observations, and content analysis.

Types of qualitative research questions:

1. Exploratory Questions:

Exploratory questions seek to understand a particular phenomenon or issue in depth. They aim to uncover new insights, perspectives, or dimensions that may not have been previously considered.

Example: “What are the experiences of LGBTQ+ individuals in accessing healthcare services in rural communities?”

2. Descriptive Questions:

Descriptive questions aim to provide a detailed description or portrayal of a phenomenon or social context. They focus on capturing the intricacies and nuances of a particular situation or setting.

Example: “What are the communication patterns within multicultural teams in a corporate setting?”

3. Explanatory Questions:

Explanatory questions delve into the underlying reasons, mechanisms, or processes that influence a phenomenon or behavior. They aim to uncover the ‘why’ behind observed patterns or relationships.

Example: “What factors contribute to employee turnover in the hospitality industry?”

Type C: Mixed-Methods Research Questions

Mixed-methods research integrates both quantitative and qualitative approaches within a single study, allowing researchers to gain a comprehensive understanding of a research problem. Mixed-method research questions are designed to address complex phenomena from multiple perspectives, combining the strengths of both quantitative and qualitative methodologies.

Types of Mixed-Methods Research Questions:

1. Sequential Questions:

Sequential questions involve the collection and analysis of quantitative and qualitative data in separate phases or stages. The findings from one phase inform the design and implementation of the subsequent phase.

Example: “Quantitatively, what are the prevalence rates of mental health disorders among adolescents? Qualitatively, what are the factors influencing help-seeking behaviors among adolescents with mental health concerns?”

2. Concurrent Questions:

Concurrent questions involve the simultaneous collection and analysis of quantitative and qualitative data. Researchers triangulate findings from both methods to provide a more comprehensive understanding of the research problem.

Example: “How do students’ academic performance (quantitative) correlate with their perceptions of school climate (qualitative)?”

3. Transformative Questions:

Transformative questions aim to use mixed-methods research to bring about social change or inform policy decisions. They seek to address complex societal issues by combining quantitative data on prevalence rates or trends with qualitative insights into lived experiences and perspectives.

Example: “What are the barriers to accessing healthcare services for underserved communities, and how can healthcare policies be redesigned to address these barriers effectively?”

Steps to Developing a Good Research Question

Developing a good research question is a crucial first step in any research endeavor. A well-crafted research question serves as the foundation for the entire study, guiding the researcher in formulating hypotheses, selecting appropriate methodologies, and conducting meaningful analyses.

Here are the steps to developing a good research question:

Identify a Broad Topic

Begin by identifying a broad area of interest or a topic that you would like to explore. This could stem from your academic discipline, professional interests, or personal curiosity. However, make sure to choose a topic that is both relevant and feasible for research within the constraints of your resources and expertise.

Conduct Preliminary Research

Before refining your research question, conduct preliminary research to familiarize yourself with existing literature and identify gaps, controversies, or unanswered questions within your chosen topic. This step will help you narrow down your focus and ensure that your research question contributes to the existing body of knowledge.

Narrow Down Your Focus

Based on your preliminary research, narrow down your focus to a specific aspect, problem, or issue within your chosen topic. Consider the scope of your study, the availability of resources, and the feasibility of addressing your research question within a reasonable timeframe. Narrowing down your focus will help you formulate a more precise and manageable research question.

Define Key Concepts and Variables

Clearly define the key concepts, variables, or constructs that are central to your research question. This includes identifying the main variables you will be investigating, as well as any relevant theoretical or conceptual frameworks that will guide your study. Clarifying these aspects will ensure that your research question is clear, specific, and focused.

Formulate Your Research Question

Based on your narrowed focus and defined key concepts, formulate your research question. A good research question is concise, specific, and clearly articulated. It should be phrased in a way that is open-ended and leads to further inquiry. Avoid vague or overly broad questions that are difficult to answer or lack clarity.

Consider the Type of Research

Consider whether your research question is best suited for quantitative, qualitative, or mixed-methods research. The type of research question will influence your choice of methodologies, data collection techniques, and analytical approaches. Tailor your research question to align with the goals and requirements of your chosen research paradigm.

Evaluate the Significance and Relevance

Evaluate the significance and relevance of your research question within the context of your academic discipline, field of study, or practical implications. Consider how your research question fills gaps in knowledge, addresses practical problems, or advances theoretical understanding. A good research question should be meaningful and contribute to the broader scholarly conversation.

Refine and Revise

Finally, refine and revise your research question based on feedback from colleagues, advisors, or peers. Consider whether the question is clear, feasible, and likely to yield meaningful results. Be open to making revisions as needed to ensure that your research question is well-constructed and aligned with the goals of your study.

Examples of Research Questions

Below are some example research questions from various fields to provide a glimpse into the diverse array of inquiries within each field.

1. Psychology Research Questions:

• How does childhood trauma influence the development of personality disorders in adulthood?
• What are the effects of mindfulness meditation on reducing symptoms of anxiety and depression?
• How does social media usage impact self-esteem among adolescents?
• What factors contribute to the formation and maintenance of romantic relationships in young adults?
• What are the cognitive mechanisms underlying decision-making processes in individuals with addiction?
• How does parenting style affect the development of resilience in children?
• What are the long-term effects of early childhood attachment patterns on adult romantic relationships?
• What role does genetics play in the predisposition to mental health disorders such as schizophrenia?
• How does exposure to violent media influence aggressive behavior in children?
• What are the psychological effects of social isolation on mental health during the COVID-19 pandemic?

2. Business Research Questions:

• What are the key factors influencing consumer purchasing behavior in the e-commerce industry?
• How does organizational culture impact employee job satisfaction and retention?
• What are the strategies for successful international market entry for small businesses?
• What are the effects of corporate social responsibility initiatives on brand reputation and consumer loyalty?
• How do leadership styles influence organizational innovation and performance?
• What are the challenges and opportunities for implementing sustainable business practices in emerging markets?
• What factors contribute to the success of startups in the technology sector?
• How do economic fluctuations affect consumer confidence and spending behavior?
• What are the impacts of globalization on supply chain management practices?
• What are the determinants of successful mergers and acquisitions in the corporate sector?

3. Education Research Questions:

• What teaching strategies are most effective for promoting student engagement in online learning environments?
• How does socioeconomic status impact academic achievement and educational attainment?
• What are the barriers to inclusive education for students with disabilities?
• What factors influence teacher job satisfaction and retention in urban schools?
• How does parental involvement affect student academic performance and school outcomes?
• What are the effects of early childhood education programs on later academic success?
• How do culturally responsive teaching practices impact student learning outcomes in diverse classrooms?
• What are the best practices for implementing technology integration in K-12 education?
• How do school leadership practices influence school climate and student outcomes?
• What interventions are most effective for addressing the achievement gap in STEM education?

4. Healthcare Research Questions:

• What are the factors influencing healthcare-seeking behavior among underserved populations?
• How does patient-provider communication affect patient satisfaction and treatment adherence?
• What are the barriers to implementing telemedicine services in rural communities?
• What interventions are effective for reducing hospital readmissions among elderly patients?
• How does access to healthcare services impact health disparities among marginalized communities?
• What are the effects of nurse staffing levels on patient outcomes in acute care settings?
• How do socioeconomic factors influence access to mental healthcare services?
• What are the best practices for managing chronic disease patients in primary care settings?
• What are the impacts of healthcare reform policies on healthcare delivery and patient outcomes?
• How does cultural competence training for healthcare providers affect patient trust and satisfaction?

5. Computer Science Research Questions:

• What are the security vulnerabilities of blockchain technology, and how can they be mitigated?
• How can machine learning algorithms be used to detect and prevent cyber-attacks?
• What are the privacy implications of data mining techniques in social media platforms?
• How can artificial intelligence be used to improve medical diagnosis and treatment?
• What are the challenges and opportunities for implementing edge computing in IoT systems?
• How can natural language processing techniques be applied to improve human-computer interaction?
• What are the impacts of algorithmic bias on fairness and equity in decision-making systems?
• How can quantum computing algorithms be optimized for solving complex computational problems?
• What are the ethical considerations surrounding the use of autonomous vehicles in transportation systems?
• How does the design of user interfaces influence user experience and usability in mobile applications?

Create a Compelling Research Question With the Given Examples

Understanding research questions is essential for any successful research endeavor. We’ve explored the various research questions – quantitative, qualitative, and mixed-methods – each with unique characteristics and purposes.

Through various examples, tips, and strategies, we’ve seen how research questions can be tailored to specific fields of study.

By following these guidelines, we are confident that your research questions will be well-designed, focused, and capable of yielding valuable insights.

Frequently Asked Questions

What are some good research question examples.

Good research questions are clear, specific, relevant, and feasible. For example, “How does childhood trauma influence the development of personality disorders in adulthood?”

What are some examples of good and bad research questions?

Good research questions are focused and relevant, such as “What factors influence employee job satisfaction in the hospitality industry?” Bad research questions are vague or trivial, like “What is the favorite color of employees in the hospitality industry?”

Watch: How to Create a Survey Using ProProfs Survey Maker

About the author

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

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Examples of Good and Bad Research Questions

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Written by  Scribendi

So, you've got a research grant in your sights or you've been admitted to your school of choice, and you now have to write up a proposal for the work you want to perform. You know your topic, have done some reading, and you've got a nice quiet place where nobody will bother you while you try to decide where you'll go from here. The question looms:     

What Is a Research Question?

Your research question will be your focus, the sentence you refer to when you need to remember why you're researching. It will encapsulate what drives you and be something your field needs an answer for but doesn't have yet. 

Whether it seeks to describe a phenomenon, compare things, or show how one variable influences another, a research question always does the same thing: it guides research that will be judged based on how well it addresses the question.

So, what makes a research question good or bad? This article will provide examples of good and bad research questions and use them to illustrate both of their common characteristics so that you can evaluate your research question and improve it to suit your needs.

How to Choose a Research Question

At the start of your research paper, you might be wondering, "What is a good research question?"

A good research question focuses on one researchable problem relevant to your subject area.

To write a research paper , first make sure you have a strong, relevant topic. Then, conduct some preliminary research around that topic. It's important to complete these two initial steps because your research question will be formulated based on this research.

With this in mind, let's review the steps that help us write good research questions.

1. Select a Relevant Topic

When selecting a topic to form a good research question, it helps to start broad. What topics interest you most? It helps when you care about the topic you're researching!

Have you seen a movie recently that you enjoyed? How about a news story? If you can't think of anything, research different topics on Google to see which ones intrigue you the most and can apply to your assignment.

Also, before settling on a research topic, make sure it's relevant to your subject area or to society as a whole. This is an important aspect of developing your research question, because, in general, your research should add value to existing knowledge .

2. Thoroughly Research the Topic

Now that you've chosen a broad but relevant topic for your paper, research it thoroughly to see which avenues you might want to explore further.

For example, let's say you decide on the broad topic of search engines. During this research phase, try skimming through sources that are unbiased, current, and relevant, such as academic journals or sources in your university library.

Check out: 21 Legit Research Databases for Free Articles in 2022

Pay close attention to the subtopics that come up during research, such as the following: Which search engines are the most commonly used? Why do some search engines dominate specific regions? How do they really work or affect the research of scientists and scholars?

Be on the lookout for any gaps or limitations in the research. Identifying the groups or demographics that are most affected by your topic is also helpful, in case that's relevant to your work.

3. Narrow Your Topic to a Single Point

Now that you've spent some time researching your broad topic, it's time to narrow it down to one specific subject. A topic like search engines is much too broad to develop a research paper around. What specifically about search engines could you explore?

When refining your topic, be careful not to be either too narrow or too broad. You can ask yourself the following questions during this phase:

Can I cover this topic within the scope of my paper, or would it require longer, heavier research? (In this case, you'd need to be more specific.)

Conversely, is there not enough research about my topic to write a paper? (In this case, you'd need to be broader.)

Keep these things in mind as you narrow down your topic. You can always expand your topic later if you have the time and research materials.

4. Identify a Problem Related to Your Topic

When narrowing down your topic, it helps to identify a single issue or problem on which to base your research. Ask open-ended questions, such as why is this topic important to you or others? Essentially, have you identified the answer to "so what"?

For example, after asking these questions about our search engine topic, we might focus only on the issue of how search engines affect research in a specific field. Or, more specifically, how search engine algorithms manipulate search results and prevent us from finding the critical research we need.

Asking these "so what" questions will help us brainstorm examples of research questions we can ask in our field of study.

5. Turn Your Problem into a Question

Now that you have your main issue or problem, it's time to write your research question. Do this by reviewing your topic's big problem and formulating a question that your research will answer.

For example, ask, "so what?" about your search engine topic. You might realize that the bigger issue is that you, as a researcher, aren't getting the relevant information you need from search engines.

How can we use this information to develop a research question? We might phrase the research question as follows:

"What effect does the Google search engine algorithm have on online research conducted in the field of neuroscience?"

Note how specific we were with the type of search engine, the field of study, and the research method. It's also important to remember that your research question should not have an easy yes or no answer. It should be a question with a complex answer that can be discovered through research and analysis.

Perfect Your Paper

Hire an expert academic editor , or get a free sample, how to find good research topics for your research.

It can be fun to browse a myriad of research topics for your paper, but there are a few important things to keep in mind.

First, make sure you've understood your assignment. You don't want to pick a topic that's not relevant to the assignment goal. Your instructor can offer good topic suggestions as well, so if you get stuck, ask them!

Next, try to search for a broad topic that interests you. Starting broad gives you more options to work with. Some research topic examples include infectious diseases, European history, and smartphones .

Then, after some research, narrow your topic to something specific by extracting a single element from that subject. This could be a current issue on that topic, a major question circulating around that topic, or a specific region or group of people affected by that topic.

It's important that your research topic is focused. Focus lets you clearly demonstrate your understanding of the topic with enough details and examples to fit the scope of your project.

For example, if Jane Austen is your research topic, that might be too broad for a five-page paper! However, you could narrow it down to a single book by Austen or a specific perspective.

To keep your research topic focused, try creating a mind map. This is where you put your broad topic in a circle and create a few circles around it with similar ideas that you uncovered during your research. 

Mind maps can help you visualize the connections between topics and subtopics. This could help you simplify the process of eliminating broad or uninteresting topics or help you identify new relationships between topics that you didn't previously notice. 

Keeping your research topic focused will help you when it comes to writing your research question!

2. Researchable

A researchable question should have enough available sources to fill the scope of your project without being overwhelming. If you find that the research is never-ending, you're going to be very disappointed at the end of your paper—because you won't be able to fit everything in! If you are in this fix, your research question is still too broad.

Search for your research topic's keywords in trusted sources such as journals, research databases , or dissertations in your university library. Then, assess whether the research you're finding is feasible and realistic to use.

If there's too much material out there, narrow down your topic by industry, region, or demographic. Conversely, if you don't find enough research on your topic, you'll need to go broader. Try choosing two works by two different authors instead of one, or try choosing three poems by a single author instead of one.

3. Reasonable

Make sure that the topic for your research question is a reasonable one to pursue. This means it's something that can be completed within your timeframe and offers a new perspective on the research.

Research topics often end up being summaries of a topic, but that's not the goal. You're looking for a way to add something relevant and new to the topic you're exploring. To do so, here are two ways to uncover strong, reasonable research topics as you conduct your preliminary research:

Check the ends of journal articles for sections with questions for further discussion. These make great research topics because they haven't been explored!

Check the sources of articles in your research. What points are they bringing up? Is there anything new worth exploring? Sometimes, you can use sources to expand your research and more effectively narrow your topic.

4. Specific

For your research topic to stand on its own, it should be specific. This means that it shouldn't be easily mistaken for another topic that's already been written about.

If you are writing about a topic that has been written about, such as consumer trust, it should be distinct from everything that's been written about consumer trust so far.

There is already a lot of research done on consumer trust in specific products or services in the US. Your research topic could focus on consumer trust in products and services in a different region, such as a developing country.

If your research feels similar to existing articles, make sure to drive home the differences.

Whether it's developed for a thesis or another assignment, a good research topic question should be complex enough to let you expand on it within the scope of your paper.

For example, let's say you took our advice on researching a topic you were interested in, and that topic was a new Bridezilla reality show. But when you began to research it, you couldn't find enough information on it, or worse, you couldn't find anything scholarly.

In short, Bridezilla reality shows aren't complex enough to build your paper on. Instead of broadening the topic to all reality TV shows, which might be too overwhelming, you might consider choosing a topic about wedding reality TV shows specifically.

This would open you up to more research that could be complex enough to write a paper on without being too overwhelming or narrow.

6. Relevant

Because research papers aim to contribute to existing research that's already been explored, the relevance of your topic within your subject area can't be understated.

Your research topic should be relevant enough to advance understanding in a specific area of study and build on what's already been researched. It shouldn't duplicate research or try to add to it in an irrelevant way.

For example, you wouldn't choose a research topic like malaria transmission in Northern Siberia if the mosquito that transmits malaria lives in Africa. This research topic simply isn't relevant to the typical location where malaria is transmitted, and the research could be considered a waste of resources.

Do Research Questions Differ between the Humanities, Social Sciences, and Hard Sciences?

The art and science of asking questions is the source of all knowledge. 

–Thomas Berger

First, a bit of clarification: While there are constants among research questions, no matter what you're writing about, you will use different standards for the humanities and social sciences than for hard sciences, such as chemistry. The former depends on subjectivity and the perspective of the researcher, while the latter requires answers that must be empirically tested and replicable.

For instance, if you research Charles Dickens' writing influences, you will have to explain your stance and observations to the reader before supporting them with evidence. If you research improvements in superconductivity in room-temperature material, the reader will not only need to understand and believe you but also duplicate your work to confirm that you are correct.

Do Research Questions Differ between the Different Types of Research?

Research questions help you clarify the path your research will take. They are answered in your research paper and usually stated in the introduction.

There are two main types of research—qualitative and quantitative. 

If you're conducting quantitative research, it means you're collecting numerical, quantifiable data that can be measured, such as statistical information.

Qualitative research aims to understand experiences or phenomena, so you're collecting and analyzing non-numerical data, such as case studies or surveys.

The structure and content of your research question will change depending on the type of research you're doing. However, the definition and goal of a research question remains the same: a specific, relevant, and focused inquiry that your research answers.

Below, we'll explore research question examples for different types of research.

Comparative Research

Comparative research questions are designed to determine whether two or more groups differ based on a dependent variable. These questions allow researchers to uncover similarities and differences between the groups tested.

Because they compare two groups with a dependent variable, comparative research questions usually start with "What is the difference in…"

A strong comparative research question example might be the following:

"What is the difference in the daily caloric intake of American men and women?" ( Source .)

In the above example, the dependent variable is daily caloric intake and the two groups are American men and women.

A poor comparative research example might not aim to explore the differences between two groups or it could be too easily answered, as in the following example:

"Does daily caloric intake affect American men and women?"

Always ensure that your comparative research question is focused on a comparison between two groups based on a dependent variable.

Descriptive Research

Descriptive research questions help you gather data about measurable variables. Typically, researchers asking descriptive research questions aim to explain how, why, or what.

These research questions tend to start with the following:

What percentage?

How likely?

What proportion?

For example, a good descriptive research question might be as follows:

"What percentage of college students have felt depressed in the last year?" ( Source .)

A poor descriptive research question wouldn't be as precise. This might be something similar to the following:

"What percentage of teenagers felt sad in the last year?"

The above question is too vague, and the data would be overwhelming, given the number of teenagers in the world. Keep in mind that specificity is key when it comes to research questions!

Correlational Research

Correlational research measures the statistical relationship between two variables, with no influence from any other variable. The idea is to observe the way these variables interact with one another. If one changes, how is the other affected?

When it comes to writing a correlational research question, remember that it's all about relationships. Your research would encompass the relational effects of one variable on the other.

For example, having an education (variable one) might positively or negatively correlate with the rate of crime (variable two) in a specific city. An example research question for this might be written as follows:

"Is there a significant negative correlation between education level and crime rate in Los Angeles?"

A bad correlational research question might not use relationships at all. In fact, correlational research questions are often confused with causal research questions, which imply cause and effect. For example:

"How does the education level in Los Angeles influence the crime rate?"

The above question wouldn't be a good correlational research question because the relationship between Los Angeles and the crime rate is already inherent in the question—we are already assuming the education level in Los Angeles affects the crime rate in some way.

Be sure to use the right format if you're writing a correlational research question.

How to Avoid a Bad Question

Ask the right questions, and the answers will always reveal themselves. 

–Oprah Winfrey

If finding the right research question was easy, doing research would be much simpler. However, research does not provide useful information if the questions have easy answers (because the questions are too simple, narrow, or general) or answers that cannot be reached at all (because the questions have no possible answer, are too costly to answer, or are too broad in scope).

For a research question to meet scientific standards, its answer cannot consist solely of opinion (even if the opinion is popular or logically reasoned) and cannot simply be a description of known information.

However, an analysis of what currently exists can be valuable, provided that there is enough information to produce a useful analysis. If a scientific research question offers results that cannot be tested, measured, or duplicated, it is ineffective.

Bad Research Question Examples

Here are examples of bad research questions with brief explanations of what makes them ineffective for the purpose of research.

"What's red and bad for your teeth?"

This question has an easy, definitive answer (a brick), is too vague (What shade of red? How bad?), and isn't productive.

"Do violent video games cause players to act violently?"

This question also requires a definitive answer (yes or no), does not invite critical analysis, and allows opinion to influence or provide the answer.

"How many people were playing balalaikas while living in Moscow on July 8, 2019?"

This question cannot be answered without expending excessive amounts of time, money, and resources. It is also far too specific. Finally, it doesn't seek new insight or information, only a number that has no conceivable purpose.

How to Write a Research Question

The quality of a question is not judged by its complexity but by the complexity of thinking it provokes. 

–Joseph O'Connor

What makes a good research question? A good research question topic is clear and focused. If the reader has to waste time wondering what you mean, you haven't phrased it effectively.

It also needs to be interesting and relevant, encouraging the reader to come along with you as you explain how you reached an answer. 

Finally, once you explain your answer, there should be room for astute or interested readers to use your question as a basis to conduct their own research. If there is nothing for you to say in your conclusion beyond "that's the truth," then you're setting up your research to be challenged.

Good Research Question Examples

Here are some examples of good research questions. Take a look at the reasoning behind their effectiveness.

"What are the long-term effects of using activated charcoal in place of generic toothpaste for routine dental care?"

This question is specific enough to prevent digressions, invites measurable results, and concerns information that is both useful and interesting. Testing could be conducted in a reasonable time frame, without excessive cost, and would allow other researchers to follow up, regardless of the outcome.

"Why do North American parents feel that violent video game content has a negative influence on their children?"

While this does carry an assumption, backing up that assumption with observable proof will allow for analysis of the question, provide insight on a significant subject, and give readers something to build on in future research. 

It also discusses a topic that is recognizably relevant. (In 2022, at least. If you are reading this article in the future, there might already be an answer to this question that requires further analysis or testing!)

"To what extent has Alexey Arkhipovsky's 2013 album, Insomnia , influenced gender identification in Russian culture?"

While it's tightly focused, this question also presents an assumption (that the music influenced gender identification) and seeks to prove or disprove it. This allows for the possibilities that the music had no influence at all or had a demonstrable impact.

Answering the question will involve explaining the context and using many sources so that the reader can follow the logic and be convinced of the author's findings. The results (be they positive or negative) will also open the door to countless other studies.

How to Turn a Bad Research Question into a Good One

If something is wrong, fix it if you can. But train yourself not to worry. Worry never fixes anything.

–Ernest Hemingway

How do you turn something that won't help your research into something that will? Start by taking a step back and asking what you are expected to produce. While there are any number of fascinating subjects out there, a grant paying you to examine income disparity in Japan is not going to warrant an in-depth discussion of South American farming pollution. 

Use these expectations to frame your initial topic and the subject that your research should be about, and then conduct preliminary research into that subject. If you spot a knowledge gap while researching, make a note of it, and add it to your list of possible questions.

If you already have a question that is relevant to your topic but has flaws, identify the issues and see if they can be addressed. In addition, if your question is too broad, try to narrow it down enough to make your research feasible.

Especially in the sciences, if your research question will not produce results that can be replicated, determine how you can change it so a reader can look at what you've done and go about repeating your actions so they can see that you are right.

Moreover, if you would need 20 years to produce results, consider whether there is a way to tighten things up to produce more immediate results. This could justify future research that will eventually reach that lofty goal.

If all else fails, you can use the flawed question as a subtopic and try to find a better question that fits your goals and expectations.

Parting Advice

When you have your early work edited, don't be surprised if you are told that your research question requires revision. Quite often, results or the lack thereof can force a researcher to shift their focus and examine a less significant topic—or a different facet of a known issue—because testing did not produce the expected result. 

If that happens, take heart. You now have the tools to assess your question, find its flaws, and repair them so that you can complete your research with confidence and publish something you know your audience will read with fascination.

Of course, if you receive affirmation that your research question is strong or are polishing your work before submitting it to a publisher, you might just need a final proofread to ensure that your confidence is well placed. Then, you can start pursuing something new that the world does not yet know (but will know) once you have your research question down.

Master Your Research with Professional Editing

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• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on 30 October 2022 by Shona McCombes . Revised on 12 December 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, research questions quiz, frequently asked questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Prevent plagiarism, run a free check.

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific, complex and arguable, relevant and original.

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis – a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarised in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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Research Questions: Types and Research Question Examples

The complete guide to research questions, including examples and sample research questions.

Research questions are critical components of any scientific investigation, guiding researchers toward focused preliminary research and assisting them in producing significant results. They provide a clear direction and purpose for the research paper and serve as the cornerstone.

In this article, we will discuss the significance of research questions and present 27 examples from diverse fields to demonstrate their variety and application.

What are the research questions?

Research questions are defined as fundamental questions that facilitate a research project, a research study, a dissertation, a thesis, or a review. It allows researchers to collect relevant information to narrow the study's purpose and solve the research problem.

Asking appropriate research questions is the most crucial step in market research projects. You can use the insights from your own research questions to determine the path of the study. These insights also play an essential role in conducting a survey, analyzing obtained data, and reporting the analyzed information.

Choosing the right research questions helps you decide whether qualitative and quantitative research methods are best. The main objective of your research and the research theme define the type of qualitative or quantitative research questions you use.

The target audience and kind of research you're conducting also play significant roles. Below are a few research question ideas and good research question examples.

27 Research questions examples

To develop research questions for your academic research or marketing study, you must understand the types of questions available. Let's look at examples of research questions and sample research questions in general. Use these existing methods or research question examples to build beautiful surveys.

01. Open-ended research question

Open-ended questions are widely used in qualitative research and are common examples of qualitative research questions. Open-ended questions capture open responses from a research audience and open the door for text-based analysis of the data you receive.

This type of question forms the foundation of online qualitative research conducted using surveys and questionnaires.

Below is an example of an open-ended research question:

02. Multiple choice research question

Researchers use multiple-choice research questions to capture single or multiple responses from your research audience. They typically use these market research questions when conducting poll-based research, where the audience needs to select multiple responses to one problem. It can also be used with single-select answers to limit the number of answers a respondent can choose.

Below is an example of a multiple-choice research question with a single-select answer option:

03. Rank order scaling research question

This is a ranking-type question that offers multiple answer options. The participant selects answers in order of preference. Researchers usually use these research questions to understand respondents' opinions on preferred brands or products.

You can use data from rank order questions to determine which product a respondent prefers, even if they enjoy multiple products. For example, someone may like chocolates, cakes, and candy, but which do they like the most?

Rank-order scaling questions are the right research questions to determine which dessert is most loved by the respondent.

Below is a typical example of rank order:

04. Rating scale research question

Rating scale research questions capture responses based on a continuous scale rather than individual points. It is often used in medical research visual analog scales or pain scales, where patients need to rate their pain level. Another example would be a typical experience-based rating scale, like the example below.

05. Net promoter score question

Brands typically use a Net Promoter Score question to evaluate customer loyalty and brand recommendations. This question type is prevalent in consumer research, where this single question can provide numeric insights into the customer experience.

The data collected from Net Promoter Score questions allows you to see how many of your brand's followers are actively promoting your brand. You also get insight into how many are actively not recommending your products. For example, respondents answer this question on a scale of 0-10:

As per their rankings, respondents are classified under either of the three groups: Detractors (0-6), Passives (7-8), and Promoters (9-10).

06. Likert scale research question

The Likert scale question presents a psychometric scale with different answer options such as agree/disagree, very frequently/not very often, important/unimportant, and other similar polarizing nature questions. Generally divided into even and odd Likert scale questions, they are highly popular with researchers due to the accuracy of their results.

07. Semantic differential scale research question

A semantic differential scale question quantifies the feelings and opinions of a respondent. This question type uses a multiple-point rating scale to understand better the respondent's feelings on a particular service, brand, organization, or product. The scale features polarized opinions on either end, with a neutral option in the middle.

08. Stapel scale research question

It is a unipolar research question with a +5 to -5 rating scale for the respondents to rate a single factor. These questions often involve offering the respondent an adjective or trait in conjunction with a brand or product. The respondent uses the scale to determine whether the attribute accurately or inaccurately describes the brand, product, or organization.

09. Constant sum research question

A numeric answer question allows a researcher to collect ratio data about the answer options' factors. Respondents can assign a particular value to an entity, and the other entities can be comparatively rated.

10. Demographic research question

Demographic questions are based on a person's age, gender, family income, race, ethnicity, education, and other defining factors. Research about whether a specific product will be effective with a particular age or gender group can be carried out using demographic research questions.

11. Matrix table research question

It is a multiple-choice, close-ended question where multiple parameters are rated using the same column answer options. Matrix questions work similarly to any other scale questions but allow for more efficient use of space. Instead of asking five questions about the quality of different customer experiences, you can use just one question to capture the data.

12. Side-by-side matrix research question

Side-by-side matrix research questions allow the respondent to rate multiple variables at once. Like a single matrix, these research questions will enable you to compact your survey. However, you mustn't overload respondents with too many matrix questions, as they require more thought to answer. It can lead to high dropout rates.

13. Static content question

This question is an option for the researchers to include descriptive research questions such as presentation text, heading, or subheading. Static content isn't technically a question, as it is used for display purposes only. Instead, your static content can provide participants with important information about a section or your survey.

14. Miscellaneous question

Miscellaneous questions allow you to ask questions that don't fit into another category. Some types of demographic or categorizing questions are best used as miscellaneous questions.

15. Visual analog scale question

A visual analog scale is used to analyze pain levels among patients and generally evaluate characteristics across a constant range of values. It gives a picture or graphic that depicts various feelings on a scale. The respondent uses the images to help determine where they fall on the scale.

16. Image chooser-type question

Images are perfect tools to enhance user experience and, in turn, increase response rates for research. Image research questions help make your survey more visually appealing while decreasing the time a respondent needs to answer a question. Using select one, select many, or image rating matrix question options prompts several respondents to reply to the research survey.

17. Data reference question

Reference data research questions are used to accumulate or approve zip code data against standardized data.

18. Upload data question

Respondents can upload images, digital signatures, or videos with their research responses. Upload data questions are the right research questions for collecting signatures or accepting submissions.

19. Choice model question

Conjoint analysis and Maximum Difference questions fall under the category of choice model research questions. Conjoint analysis is used to understand respondent preferences about two or more entities. Maximum Difference is used to rate up to 30 factors such as features, interests, the scope of improvement, or the potential positioning of an upcoming product.

20. Dichotomous research question

These question types have Yes/No/Maybe, True/False, and Agree/Disagree answer options. Using them extensively in research is not advised due to the limited insights received.

21. Leading research question

A leading question is a market research question that pushes respondents to answer a particular question in a specific manner based on how they are framed. Leading questions often already contain information that the survey creator wants to confirm rather than try to get a correct and unbiased answer to that question.

22. Text slider research question

A text slider research question is a rating scale question type that uses an interactive slider to select the most appropriate option. Rating scales are often used to measure the direction and intensity of attitudes. The scale is well-defined and increases at an equal rate.

23. Push to the social research question

Push to social research questions allows respondents to share positive reviews or feedback on social media sites like Facebook and Twitter. This question creates a positive feeling about your brand on social media. Alternatively, this can be effectively used to collect and address negative feedback before it goes out on social media.

24. Max diff research question

Max Diff is a question type where respondents are given a set of attributes and asked to indicate the best and worst. In this research question type, there is only one of each option in the final response. For example, if a bank wants to understand payment merchants' preferences, the question can be asked in the following format.

25. Van Westendorp-price sensitivity research Question

The Van Westendorp-Price Sensitivity is a technique for market researchers to gauge consumer perceptions of products or services' value. It helps in understanding the need to tweak the price and offering. For example, if a software product manufacturer wants to know how to price a product, the following question could be asked:

26. Date/time research question

The date/Time research question type allows for collecting date/time information filled in by a respondent. For example, the following question can answer questions about the date of birth.

27. CAPTCHA research question

This research question type limits the number of phony responses in a survey or data collection by automated computer programs.

Importance of using the right research questions

When a research program is initiated, it requires a channel to accurately collect data for the study. Research questions form this channel and help a researcher to kick-start the research.

As the research continues, these questions are molded according to the original insights, which shape a practical study. Your first research questions may not be the final step in the research process, but they are the first to build your research hypothesis.

The importance of research questions can be highly subjective. For some researchers, formulating research questions might be necessary because they provide insights into essential decision-making factors.

Or example, a focused research question could give you vital data about funding needs or how to find the right resources to reach business goals.

How to write a research question to capture accurate information

What are the good research questions? Specific research questions are much more useful than template questions. Follow these six steps to learn how to write questions for research:

• Select a broad research topic that interests the target audience: You must choose an intriguing topic to target respondents. Interesting research topics encourage respondents to complete the survey on time. The problem should be vague enough that you can create plenty of the right research questions. You don't want your topic to be so specific that you can't produce enough questions to gather the needed data.
• Conduct rough research on your topic: Conduct primary research to analyze what information is available and what can be explored. This way, you can decide which case is most likely to achieve the best results based on what data is not currently available.
• Keep the target audience in mind: You must keep your target audience in mind and slowly narrow your research to a topic that caters to a particular set of people. It will help gather precise research information to make products and services customer-centric and boost your business.
• Frame appropriate questions: Draft a research questionnaire with open-ended and closed-ended questions to help you get the necessary information. You can use question framing to help you get the most information out of a respondent. For example, offer an open-ended and closed-ended questions about one particular product next to one another in your survey.
• Analyze these research questions: Once the questions are framed and ready to be sent out, you must analyze the questions' effectiveness. If there is room for improvement, these questions need to be revisited and reframed.
• Brainstorm the possible outcomes: After creating appropriate questions, you can map out your questions' potential responses. What types of answers are you expecting? Will they support your current plan? If not, what changes can you make to serve customers better based on their responses? This step helps prepare everyone involved in the survey and data analysis of a potential plan of action based on the study's top possible outcomes.

Three points to remember while writing research questions: Ordering your questions is vital to give a sense of flow to the survey. Always rank your items from simple concepts to more complex ones. Here are tips on how to write a research question.

• Right research questions start with a problem that needs to be solved.
• Research questions must be engaging enough for customers or employees to invest their time. At the same time, your questions need to provide data that can actually be used to better your brand or organization.
• Your questions should be straightforward to understand. It helps keep respondents engaged while also collecting the most accurate answers. If a respondent doesn't understand a problem, they may back out of the survey or choose an answer randomly.

What are examples of good research questions?

Clear, specific, pertinent, and capable of producing new knowledge with existing knowledge or insights are all characteristics of good research questions. Here are a few examples of good research questions from many disciplines:

• Question: What specifications would you like us to launch with our next mobile phone? The reason why it is a good research question: The question asks about a specific product. It will give respondents room to explain what they expect from an upcoming product.
• Question: What steps do you suggest to tackle the current situation of world poverty? The reason why it is a good research question: This question is simply put in practical terms so that the respondents can reply honestly to this open-ended question.
• Question: Among all our products, which one do you think is the most successful? The reason why it is a good research question: By asking respondents which product they think is most successful, you gain valuable insight into the perception of your various products.
• Question: How can online users deal with trolls on social networking websites? The reason why it is a broad research question: These are focused research questions that are well-constructed and understandable.
• Question: As a customer, what qualities in an organization appeal to you, and what can be done to make you stay loyal? The reason why it is a broad research question: The reason why it is a good research question: This question is complicated yet conveys the message.

It is important to ensure that research questions are specific, relevant, and attainable. Researchers can then begin with relevant questions that have the potential to make significant improvements to their respective professions.

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Research: From selecting a topic to writing the bibliography

• Selecting a Topic
• Developing a Research Question
• What Type of Source Do I Need?
• Selecting the Best Place to Search
• Search Like a Pro
• Evaluating Information

Research Questions Worth Asking

This video from the UMD, Global Campus gives a good introduction to research questions.

What is a research question?

Once you have selected a topic, you need to develop a research question. You may be used to working with a thesis statement, but a thesis statement is an answer. If you start your research with an answer, you might miss something important or your paper might be too one-sided. Starting with a question allows you to explore your topic while still having it clearly defined. 

A good research question is specific and focused.

Topic : Netflix

Research Question : How has the rise of streaming television changed the nature of advertising during television shows?

Topic : the environmental impact of fracking

Research Question : What are some of the most effective ways of protecting local ground water from the waste water produced by fracking?

Tip: Beware of research questions that are too broad or too narrow.

Too Broad:  Why is reality television so popular?

Too Narrow:  What are the economic and social consequences of the popularity of Jersey Shore on the lives of teenagers living in Omaha, Nebraska? 

Tip: be willing to tweak your research question as you go.

Research Question:  How has the rise of streaming television changed the nature of advertising during television shows?

Potential Research Finding:  Advertising during television hasn't changed much recently.

New Research Question:  Why has advertising on television been able to remain the same when how we watch television has changed so much?

Examples of Research Questions

The assignment is a 10-15 page paper relying primarily on scholarly resources.

• How is malaria treated?
• Will tablet computing replace the need for laptops?
• How much has the popularity of Harry Potter improved the reading scores of second graders in Missouri?
• At what point in time will the need for nurses in pedatric wards outpace the graduation rates from nursing schools?
• In what ways have online communities changed the nature of support systems available for people with Attention Deficit Disorder?
• How has mountaintop removal mining in western Kentucky impacted the migratory habits of the local bird population?
• << Previous: Selecting a Topic
• Next: What Type of Source Do I Need? >>
• Last Updated: Apr 12, 2024 9:57 AM
• URL: https://libguides.gwu.edu/research

83 Qualitative Research Questions & Examples

Qualitative research questions help you understand consumer sentiment. They’re strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, “The value of qualitative research is that it gives a voice to the lived experience .”

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Research Intelligence.

What is a qualitative research question?

A qualitative research question explores a topic in-depth, aiming to better understand the subject through interviews, observations, and other non-numerical data. Qualitative research questions are open-ended, helping to uncover a target audience’s opinions, beliefs, and motivations.

How to choose qualitative research questions?

Choosing the right qualitative research questions can be incremental to the success of your research and the findings you uncover. Here’s my six-step process for choosing the best qualitative research questions.

• Start by understanding the purpose of your research. What do you want to learn? What outcome are you hoping to achieve?
• Consider who you are researching. What are their experiences, attitudes, and beliefs? How can you best capture these in your research questions ?
• Keep your questions open-ended . Qualitative research questions should not be too narrow or too broad. Aim to ask specific questions to provide meaningful answers but broad enough to allow for exploration.
• Balance your research questions. You don’t want all of your questions to be the same type. Aim to mix up your questions to get a variety of answers.
• Ensure your research questions are ethical and free from bias. Always have a second (and third) person check for unconscious bias.
• Consider the language you use. Your questions should be written in a way that is clear and easy to understand. Avoid using jargon , acronyms, or overly technical language.

Types of qualitative research questions

For a question to be considered qualitative, it usually needs to be open-ended. However, as I’ll explain, there can sometimes be a slight cross-over between quantitative and qualitative research questions.

Open-ended questions

These allow for a wide range of responses and can be formatted with multiple-choice answers or a free-text box to collect additional details. The next two types of qualitative questions are considered open questions, but each has its own style and purpose.

• Probing questions are used to delve deeper into a respondent’s thoughts, such as “Can you tell me more about why you feel that way?”
• Comparative questions ask people to compare two or more items, such as “Which product do you prefer and why?” These qualitative questions are highly useful for understanding brand awareness , competitive analysis , and more.

Closed-ended questions

These ask respondents to choose from a predetermined set of responses, such as “On a scale of 1-5, how satisfied are you with the new product?” While they’re traditionally quantitative, adding a free text box that asks for extra comments into why a specific rating was chosen will provide qualitative insights alongside their respective quantitative research question responses.

• Ranking questions get people to rank items in order of preference, such as “Please rank these products in terms of quality.” They’re advantageous in many scenarios, like product development, competitive analysis, and brand awareness.
• Likert scale questions ask people to rate items on a scale, such as “On a scale of 1-5, how satisfied are you with the new product?” Ideal for placement on websites and emails to gather quick, snappy feedback.

Qualitative research question examples

There are many applications of qualitative research and lots of ways you can put your findings to work for the success of your business. Here’s a summary of the most common use cases for qualitative questions and examples to ask.

Qualitative questions for identifying customer needs and motivations

These types of questions help you find out why customers choose products or services and what they are looking for when making a purchase.

• What factors do you consider when deciding to buy a product?
• What would make you choose one product or service over another?
• What are the most important elements of a product that you would buy?
• What features do you look for when purchasing a product?
• What qualities do you look for in a company’s products?
• Do you prefer localized or global brands when making a purchase?
• How do you determine the value of a product?
• What do you think is the most important factor when choosing a product?
• How do you decide if a product or service is worth the money?
• Do you have any specific expectations when purchasing a product?
• Do you prefer to purchase products or services online or in person?
• What kind of customer service do you expect when buying a product?
• How do you decide when it is time to switch to a different product?
• Where do you research products before you decide to buy?
• What do you think is the most important customer value when making a purchase?

Qualitative research questions to enhance customer experience

Use these questions to reveal insights into how customers interact with a company’s products or services and how those experiences can be improved.

• What aspects of our product or service do customers find most valuable?
• How do customers perceive our customer service?
• What factors are most important to customers when purchasing?
• What do customers think of our brand?
• What do customers think of our current marketing efforts?
• How do customers feel about the features and benefits of our product?
• How do customers feel about the price of our product or service?
• How could we improve the customer experience?
• What do customers think of our website or app?
• What do customers think of our customer support?
• What could we do to make our product or service easier to use?
• What do customers think of our competitors?
• What is your preferred way to access our site?
• How do customers feel about our delivery/shipping times?
• What do customers think of our loyalty programs?

Qualitative research question example for customer experience

• ‍♀️ Question: What is your preferred way to access our site?
• Insight sought: How mobile-dominant are consumers? Should you invest more in mobile optimization or mobile marketing?
• Challenges with traditional qualitative research methods: While using this type of question is ideal if you have a large database to survey when placed on a site or sent to a limited customer list, it only gives you a point-in-time perspective from a limited group of people.
• A new approach: You can get better, broader insights quicker with Similarweb Digital Research Intelligence. To fully inform your research, you need to know preferences at the industry or market level.
• ⏰ Time to insight: 30 seconds
• ✅ How it’s done: Similarweb offers multiple ways to answer this question without going through a lengthy qualitative research process. 

First, I’m going to do a website market analysis of the banking credit and lending market in the finance sector to get a clearer picture of industry benchmarks.

Here, I can view device preferences across any industry or market instantly. It shows me the device distribution for any country across any period. This clearly answers the question of how mobile dominate my target audience is , with 59.79% opting to access site via a desktop vs. 40.21% via mobile

I then use the trends section to show me the exact split between mobile and web traffic for each key player in my space. Let’s say I’m about to embark on a competitive campaign that targets customers of Chase and Bank of America ; I can see both their audiences are highly desktop dominant compared with others in their space .

Qualitative question examples for developing new products or services

Research questions like this can help you understand customer pain points and give you insights to develop products that meet those needs.

• What is the primary reason you would choose to purchase a product from our company?
• How do you currently use products or services that are similar to ours?
• Is there anything that could be improved with products currently on the market?
• What features would you like to see added to our products?
• How do you prefer to contact a customer service team?
• What do you think sets our company apart from our competitors?
• What other product or service offerings would like to see us offer?
• What type of information would help you make decisions about buying a product?
• What type of advertising methods are most effective in getting your attention?
• What is the biggest deterrent to purchasing products from us?

Qualitative research question example for service development

• ‍♀️ Question: What type of advertising methods are most effective in getting your attention?
• Insight sought: The marketing channels and/or content that performs best with a target audience .
• Challenges with traditional qualitative research methods: When using qualitative research surveys to answer questions like this, the sample size is limited, and bias could be at play.
• A better approach: The most authentic insights come from viewing real actions and results that take place in the digital world. No questions or answers are needed to uncover this intel, and the information you seek is readily available in less than a minute.
• ⏰ Time to insight: 5 minutes
• ✅ How it’s done: There are a few ways to approach this. You can either take an industry-wide perspective or hone in on specific competitors to unpack their individual successes. Here, I’ll quickly show a snapshot with a whole market perspective.

Using the market analysis element of Similarweb Digital Intelligence, I select my industry or market, which I’ve kept as banking and credit. A quick click into marketing channels shows me which channels drive the highest traffic in my market. Taking direct traffic out of the equation, for now, I can see that referrals and organic traffic are the two highest-performing channels in this market.

Similarweb allows me to view the specific referral partners and pages across these channels. 

Looking closely at referrals in this market, I’ve chosen chase.com and its five closest rivals . I select referrals in the channel traffic element of marketing channels. I see that Capital One is a clear winner, gaining almost 25 million visits due to referral partnerships.

Next, I get to see exactly who is referring traffic to Capital One and the total traffic share for each referrer. I can see the growth as a percentage and how that has changed, along with an engagement score that rates the average engagement level of that audience segment. This is particularly useful when deciding on which new referral partnerships to pursue.  

Once I’ve identified the channels and campaigns that yield the best results, I can then use Similarweb to dive into the various ad creatives and content that have the greatest impact.

These ads are just a few of those listed in the creatives section from my competitive website analysis of Capital One. You can filter this list by the specific campaign, publishers, and ad networks to view those that matter to you most. You can also discover video ad creatives in the same place too.

In just five minutes ⏰ 

• I’ve captured audience loyalty statistics across my market
• Spotted the most competitive players
• Identified the marketing channels my audience is most responsive to
• I know which content and campaigns are driving the highest traffic volume
• I’ve created a target list for new referral partners and have been able to prioritize this based on results and engagement figures from my rivals
• I can see the types of creatives that my target audience is responding to, giving me ideas for ways to generate effective copy for future campaigns

Qualitative questions to determine pricing strategies

Companies need to make sure pricing stays relevant and competitive. Use these questions to determine customer perceptions on pricing and develop pricing strategies to maximize profits and reduce churn.

• How do you feel about our pricing structure?
• How does our pricing compare to other similar products?
• What value do you feel you get from our pricing?
• How could we make our pricing more attractive?
• What would be an ideal price for our product?
• Which features of our product that you would like to see priced differently?
• What discounts or deals would you like to see us offer?
• How do you feel about the amount you have to pay for our product?

Get Faster Answers to Qualitative Research Questions with Similarweb Today

Qualitative research question example for determining pricing strategies.

• ‍♀️ Question: What discounts or deals would you like to see us offer?
• Insight sought: The promotions or campaigns that resonate with your target audience.
• Challenges with traditional qualitative research methods: Consumers don’t always recall the types of ads or campaigns they respond to. Over time, their needs and habits change. Your sample size is limited to those you ask, leaving a huge pool of unknowns at play.
• A better approach: While qualitative insights are good to know, you get the most accurate picture of the highest-performing promotion and campaigns by looking at data collected directly from the web. These analytics are real-world, real-time, and based on the collective actions of many, instead of the limited survey group you approach. By getting a complete picture across an entire market, your decisions are better informed and more aligned with current market trends and behaviors.
• ✅ How it’s done: Similarweb’s Popular Pages feature shows the content, products, campaigns, and pages with the highest growth for any website. So, if you’re trying to unpack the successes of others in your space and find out what content resonates with a target audience, there’s a far quicker way to get answers to these questions with Similarweb.

Here, I’m using Capital One as an example site. I can see trending pages on their site showing the largest increase in page views. Other filters include campaign, best-performing, and new–each of which shows you page URLs, share of traffic, and growth as a percentage. This page is particularly useful for staying on top of trending topics , campaigns, and new content being pushed out in a market by key competitors.

Qualitative research questions for product development teams

It’s vital to stay in touch with changing consumer needs. These questions can also be used for new product or service development, but this time, it’s from the perspective of a product manager or development team. 

• What are customers’ primary needs and wants for this product?
• What do customers think of our current product offerings?
• What is the most important feature or benefit of our product?
• How can we improve our product to meet customers’ needs better?
• What do customers like or dislike about our competitors’ products?
• What do customers look for when deciding between our product and a competitor’s?
• How have customer needs and wants for this product changed over time?
• What motivates customers to purchase this product?
• What is the most important thing customers want from this product?
• What features or benefits are most important when selecting a product?
• What do customers perceive to be our product’s pros and cons?
• What would make customers switch from a competitor’s product to ours?
• How do customers perceive our product in comparison to similar products?
• What do customers think of our pricing and value proposition?
• What do customers think of our product’s design, usability, and aesthetics?

Qualitative questions examples to understand customer segments

Market segmentation seeks to create groups of consumers with shared characteristics. Use these questions to learn more about different customer segments and how to target them with tailored messaging.

• What motivates customers to make a purchase?
• How do customers perceive our brand in comparison to our competitors?
• How do customers feel about our product quality?
• How do customers define quality in our products?
• What factors influence customers’ purchasing decisions ?
• What are the most important aspects of customer service?
• What do customers think of our customer service?
• What do customers think of our pricing?
• How do customers rate our product offerings?
• How do customers prefer to make purchases (online, in-store, etc.)?

Qualitative research question example for understanding customer segments

• ‍♀️ Question: Which social media channels are you most active on?
• Insight sought: Formulate a social media strategy . Specifically, the social media channels most likely to succeed with a target audience.
• Challenges with traditional qualitative research methods: Qualitative research question responses are limited to those you ask, giving you a limited sample size. Questions like this are usually at risk of some bias, and this may not be reflective of real-world actions.
• A better approach: Get a complete picture of social media preferences for an entire market or specific audience belonging to rival firms. Insights are available in real-time, and are based on the actions of many, not a select group of participants. Data is readily available, easy to understand, and expandable at a moment’s notice.
• ✅ How it’s done: Using Similarweb’s website analysis feature, you can get a clear breakdown of social media stats for your audience using the marketing channels element. It shows the percentage of visits from each channel to your site, respective growth, and specific referral pages by each platform. All data is expandable, meaning you can select any platform, period, and region to drill down and get more accurate intel, instantly.

This example shows me Bank of America’s social media distribution, with YouTube , Linkedin , and Facebook taking the top three spots, and accounting for almost 80% of traffic being driven from social media.

When doing any type of market research, it’s important to benchmark performance against industry averages and perform a social media competitive analysis to verify rival performance across the same channels.

Qualitative questions to inform competitive analysis

Organizations must assess market sentiment toward other players to compete and beat rival firms. Whether you want to increase market share , challenge industry leaders , or reduce churn, understanding how people view you vs. the competition is key.

• What is the overall perception of our competitors’ product offerings in the market?
• What attributes do our competitors prioritize in their customer experience?
• What strategies do our competitors use to differentiate their products from ours?
• How do our competitors position their products in relation to ours?
• How do our competitors’ pricing models compare to ours?
• What do consumers think of our competitors’ product quality?
• What do consumers think of our competitors’ customer service?
• What are the key drivers of purchase decisions in our market?
• What is the impact of our competitors’ marketing campaigns on our market share ? 10. How do our competitors leverage social media to promote their products?

Qualitative research question example for competitive analysis

• ‍♀️ Question: What other companies do you shop with for x?
• Insight sought: W ho are your competitors? Which of your rival’s sites do your customers visit? How loyal are consumers in your market?
• Challenges with traditional qualitative research methods:  Sample size is limited, and customers could be unwilling to reveal which competitors they shop with, or how often they around. Where finances are involved, people can act with reluctance or bias, and be unwilling to reveal other suppliers they do business with.
• A better approach: Get a complete picture of your audience’s loyalty, see who else they shop with, and how many other sites they visit in your competitive group. Find out the size of the untapped opportunity and which players are doing a better job at attracting unique visitors – without having to ask people to reveal their preferences.
• ✅ How it’s done: Similarweb website analysis shows you the competitive sites your audience visits, giving you access to data that shows cross-visitation habits, audience loyalty, and untapped potential in a matter of minutes.

Using the audience interests element of Similarweb website analysis, you can view the cross-browsing behaviors of a website’s audience instantly. You can see a matrix that shows the percentage of visitors on a target site and any rival site they may have visited.

With the Similarweb audience overlap feature, view the cross-visitation habits of an audience across specific websites. In this example, I chose chase.com and its four closest competitors to review. For each intersection, you see the number of unique visitors and the overall proportion of each site’s audience it represents. It also shows the volume of unreached potential visitors.

Here, you can see a direct comparison of the audience loyalty represented in a bar graph. It shows a breakdown of each site’s audience based on how many other sites they have visited. Those sites with the highest loyalty show fewer additional sites visited.

From the perspective of chase.com, I can see 47% of their visitors do not visit rival sites. 33% of their audience visited 1 or more sites in this group, 14% visited 2 or more sites, 4% visited 3 or more sites, and just 0.8% viewed all sites in this comparison. 

How to answer qualitative research questions with Similarweb

Similarweb Research Intelligence drastically improves market research efficiency and time to insight. Both of these can impact the bottom line and the pace at which organizations can adapt and flex when markets shift, and rivals change tactics.

Outdated practices, while still useful, take time . And with a quicker, more efficient way to garner similar insights, opting for the fast lane puts you at a competitive advantage.

With a birds-eye view of the actions and behaviors of companies and consumers across a market , you can answer certain research questions without the need to plan, do, and review extensive qualitative market research .

Wrapping up

Qualitative research methods have been around for centuries. From designing the questions to finding the best distribution channels, collecting and analyzing findings takes time to get the insights you need. Similarweb Digital Research Intelligence drastically improves efficiency and time to insight. Both of which impact the bottom line and the pace at which organizations can adapt and flex when markets shift.

Similarweb’s suite of digital intelligence solutions offers unbiased, accurate, honest insights you can trust for analyzing any industry, market, or audience.

• Methodologies used for data collection are robust, transparent, and trustworthy.
• Clear presentation of data via an easy-to-use, intuitive platform.
• It updates dynamically–giving you the freshest data about an industry or market.
• Data is available via an API – so you can plug into platforms like Tableau or PowerBI to streamline your analyses.
• Filter and refine results according to your needs.

Are quantitative or qualitative research questions best?

Both have their place and purpose in market research. Qualitative research questions seek to provide details, whereas quantitative market research gives you numerical statistics that are easier and quicker to analyze. You get more flexibility with qualitative questions, and they’re non-directional.

What are the advantages of qualitative research?

Qualitative research is advantageous because it allows researchers to better understand their subject matter by exploring people’s attitudes, behaviors, and motivations in a particular context. It also allows researchers to uncover new insights that may not have been discovered with quantitative research methods.

What are some of the challenges of qualitative research?

Qualitative research can be time-consuming and costly, typically involving in-depth interviews and focus groups. Additionally, there are challenges associated with the reliability and validity of the collected data, as there is no universal standard for interpreting the results.

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Writing Survey Questions

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be wasted if the information gathered is built on a shaky foundation of ambiguous or biased questions. Creating good measures involves both writing good questions and organizing them to form the questionnaire.

Questionnaire design is a multistage process that requires attention to many details at once. Designing the questionnaire is complicated because surveys can ask about topics in varying degrees of detail, questions can be asked in different ways, and questions asked earlier in a survey may influence how people respond to later questions. Researchers are also often interested in measuring change over time and therefore must be attentive to how opinions or behaviors have been measured in prior surveys.

Surveyors may conduct pilot tests or focus groups in the early stages of questionnaire development in order to better understand how people think about an issue or comprehend a question. Pretesting a survey is an essential step in the questionnaire design process to evaluate how people respond to the overall questionnaire and specific questions, especially when questions are being introduced for the first time.

For many years, surveyors approached questionnaire design as an art, but substantial research over the past forty years has demonstrated that there is a lot of science involved in crafting a good survey questionnaire. Here, we discuss the pitfalls and best practices of designing questionnaires.

Question development

There are several steps involved in developing a survey questionnaire. The first is identifying what topics will be covered in the survey. For Pew Research Center surveys, this involves thinking about what is happening in our nation and the world and what will be relevant to the public, policymakers and the media. We also track opinion on a variety of issues over time so we often ensure that we update these trends on a regular basis to better understand whether people’s opinions are changing.

At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. We frequently test new survey questions ahead of time through qualitative research methods such as  focus groups , cognitive interviews, pretesting (often using an  online, opt-in sample ), or a combination of these approaches. Researchers use insights from this testing to refine questions before they are asked in a production survey, such as on the ATP.

Measuring change over time

Many surveyors want to track changes over time in people’s attitudes, opinions and behaviors. To measure change, questions are asked at two or more points in time. A cross-sectional design surveys different people in the same population at multiple points in time. A panel, such as the ATP, surveys the same people over time. However, it is common for the set of people in survey panels to change over time as new panelists are added and some prior panelists drop out. Many of the questions in Pew Research Center surveys have been asked in prior polls. Asking the same questions at different points in time allows us to report on changes in the overall views of the general public (or a subset of the public, such as registered voters, men or Black Americans), or what we call “trending the data”.

When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see  question wording  and  question order  for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current survey and previous surveys in which we asked the question.

The Center’s transition from conducting U.S. surveys by live telephone interviewing to an online panel (around 2014 to 2020) complicated some opinion trends, but not others. Opinion trends that ask about sensitive topics (e.g., personal finances or attending religious services ) or that elicited volunteered answers (e.g., “neither” or “don’t know”) over the phone tended to show larger differences than other trends when shifting from phone polls to the online ATP. The Center adopted several strategies for coping with changes to data trends that may be related to this change in methodology. If there is evidence suggesting that a change in a trend stems from switching from phone to online measurement, Center reports flag that possibility for readers to try to head off confusion or erroneous conclusions.

Open- and closed-ended questions

One of the most significant decisions that can affect how people answer questions is whether the question is posed as an open-ended question, where respondents provide a response in their own words, or a closed-ended question, where they are asked to choose from a list of answer choices.

For example, in a poll conducted after the 2008 presidential election, people responded very differently to two versions of the question: “What one issue mattered most to you in deciding how you voted for president?” One was closed-ended and the other open-ended. In the closed-ended version, respondents were provided five options and could volunteer an option not on the list.

When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. Moreover, among those asked the closed-ended version, fewer than one-in-ten (8%) provided a response other than the five they were read. By contrast, fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. All of the other issues were chosen at least slightly more often when explicitly offered in the closed-ended version than in the open-ended version. (Also see  “High Marks for the Campaign, a High Bar for Obama”  for more information.)

Researchers will sometimes conduct a pilot study using open-ended questions to discover which answers are most common. They will then develop closed-ended questions based off that pilot study that include the most common responses as answer choices. In this way, the questions may better reflect what the public is thinking, how they view a particular issue, or bring certain issues to light that the researchers may not have been aware of.

When asking closed-ended questions, the choice of options provided, how each option is described, the number of response options offered, and the order in which options are read can all influence how people respond. One example of the impact of how categories are defined can be found in a Pew Research Center poll conducted in January 2002. When half of the sample was asked whether it was “more important for President Bush to focus on domestic policy or foreign policy,” 52% chose domestic policy while only 34% said foreign policy. When the category “foreign policy” was narrowed to a specific aspect – “the war on terrorism” – far more people chose it; only 33% chose domestic policy while 52% chose the war on terrorism.

In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact and/or demographics, such as the religious affiliation of the respondent, more categories can be used. In fact, they are encouraged to ensure inclusivity. For example, Pew Research Center’s standard religion questions include more than 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can expect to see their religious group within that list in a self-administered survey.

In addition to the number and choice of response options offered, the order of answer categories can influence how people respond to closed-ended questions. Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a “recency effect”), and in self-administered surveys, they tend to choose items at the top of the list (a “primacy” effect).

Because of concerns about the effects of category order on responses to closed-ended questions, many sets of response options in Pew Research Center’s surveys are programmed to be randomized to ensure that the options are not asked in the same order for each respondent. Rotating or randomizing means that questions or items in a list are not asked in the same order to each respondent. Answers to questions are sometimes affected by questions that precede them. By presenting questions in a different order to each respondent, we ensure that each question gets asked in the same context as every other question the same number of times (e.g., first, last or any position in between). This does not eliminate the potential impact of previous questions on the current question, but it does ensure that this bias is spread randomly across all of the questions or items in the list. For instance, in the example discussed above about what issue mattered most in people’s vote, the order of the five issues in the closed-ended version of the question was randomized so that no one issue appeared early or late in the list for all respondents. Randomization of response items does not eliminate order effects, but it does ensure that this type of bias is spread randomly.

Questions with ordinal response categories – those with an underlying order (e.g., excellent, good, only fair, poor OR very favorable, mostly favorable, mostly unfavorable, very unfavorable) – are generally not randomized because the order of the categories conveys important information to help respondents answer the question. Generally, these types of scales should be presented in order so respondents can easily place their responses along the continuum, but the order can be reversed for some respondents. For example, in one of Pew Research Center’s questions about abortion, half of the sample is asked whether abortion should be “legal in all cases, legal in most cases, illegal in most cases, illegal in all cases,” while the other half of the sample is asked the same question with the response categories read in reverse order, starting with “illegal in all cases.” Again, reversing the order does not eliminate the recency effect but distributes it randomly across the population.

Question wording

The choice of words and phrases in a question is critical in expressing the meaning and intent of the question to the respondent and ensuring that all respondents interpret the question the same way. Even small wording differences can substantially affect the answers people provide.

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An example of a wording difference that had a significant impact on responses comes from a January 2003 Pew Research Center survey. When people were asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule,” 68% said they favored military action while 25% said they opposed military action. However, when asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule  even if it meant that U.S. forces might suffer thousands of casualties, ” responses were dramatically different; only 43% said they favored military action, while 48% said they opposed it. The introduction of U.S. casualties altered the context of the question and influenced whether people favored or opposed military action in Iraq.

There has been a substantial amount of research to gauge the impact of different ways of asking questions and how to minimize differences in the way respondents interpret what is being asked. The issues related to question wording are more numerous than can be treated adequately in this short space, but below are a few of the important things to consider:

First, it is important to ask questions that are clear and specific and that each respondent will be able to answer. If a question is open-ended, it should be evident to respondents that they can answer in their own words and what type of response they should provide (an issue or problem, a month, number of days, etc.). Closed-ended questions should include all reasonable responses (i.e., the list of options is exhaustive) and the response categories should not overlap (i.e., response options should be mutually exclusive). Further, it is important to discern when it is best to use forced-choice close-ended questions (often denoted with a radio button in online surveys) versus “select-all-that-apply” lists (or check-all boxes). A 2019 Center study found that forced-choice questions tend to yield more accurate responses, especially for sensitive questions.  Based on that research, the Center generally avoids using select-all-that-apply questions.

It is also important to ask only one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and often lead to responses that are difficult to interpret. In this example, it would be more effective to ask two separate questions, one about domestic policy and another about foreign policy.

In general, questions that use simple and concrete language are more easily understood by respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Double negatives (e.g., do you favor or oppose  not  allowing gays and lesbians to legally marry) or unfamiliar abbreviations or jargon (e.g., ANWR instead of Arctic National Wildlife Refuge) can result in respondent confusion and should be avoided.

Similarly, it is important to consider whether certain words may be viewed as biased or potentially offensive to some respondents, as well as the emotional reaction that some words may provoke. For example, in a 2005 Pew Research Center survey, 51% of respondents said they favored “making it legal for doctors to give terminally ill patients the means to end their lives,” but only 44% said they favored “making it legal for doctors to assist terminally ill patients in committing suicide.” Although both versions of the question are asking about the same thing, the reaction of respondents was different. In another example, respondents have reacted differently to questions using the word “welfare” as opposed to the more generic “assistance to the poor.” Several experiments have shown that there is much greater public support for expanding “assistance to the poor” than for expanding “welfare.”

We often write two versions of a question and ask half of the survey sample one version of the question and the other half the second version. Thus, we say we have two  forms  of the questionnaire. Respondents are assigned randomly to receive either form, so we can assume that the two groups of respondents are essentially identical. On questions where two versions are used, significant differences in the answers between the two forms tell us that the difference is a result of the way we worded the two versions.

One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). This behavior is even more pronounced when there’s an interviewer present, rather than when the survey is self-administered. A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers between respondents with more or less formal education also tends to be very different.

One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias. They also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest. For example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).

Lastly, because slight modifications in question wording can affect responses, identical question wording should be used when the intention is to compare results to those from earlier surveys. Similarly, because question wording and responses can vary based on the mode used to survey respondents, researchers should carefully evaluate the likely effects on trend measurements if a different survey mode will be used to assess change in opinion over time.

Question order

Once the survey questions are developed, particular attention should be paid to how they are ordered in the questionnaire. Surveyors must be attentive to how questions early in a questionnaire may have unintended effects on how respondents answer subsequent questions. Researchers have demonstrated that the order in which questions are asked can influence how people respond; earlier questions can unintentionally provide context for the questions that follow (these effects are called “order effects”).

One kind of order effect can be seen in responses to open-ended questions. Pew Research Center surveys generally ask open-ended questions about national problems, opinions about leaders and similar topics near the beginning of the questionnaire. If closed-ended questions that relate to the topic are placed before the open-ended question, respondents are much more likely to mention concepts or considerations raised in those earlier questions when responding to the open-ended question.

For closed-ended opinion questions, there are two main types of order effects: contrast effects ( where the order results in greater differences in responses), and assimilation effects (where responses are more similar as a result of their order).

An example of a contrast effect can be seen in a Pew Research Center poll conducted in October 2003, a dozen years before same-sex marriage was legalized in the U.S. That poll found that people were more likely to favor allowing gays and lesbians to enter into legal agreements that give them the same rights as married couples when this question was asked after one about whether they favored or opposed allowing gays and lesbians to marry (45% favored legal agreements when asked after the marriage question, but 37% favored legal agreements without the immediate preceding context of a question about same-sex marriage). Responses to the question about same-sex marriage, meanwhile, were not significantly affected by its placement before or after the legal agreements question.

Another experiment embedded in a December 2008 Pew Research Center poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question.

Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).

Several studies also have shown that asking a more specific question before a more general question (e.g., asking about happiness with one’s marriage before asking about one’s overall happiness) can result in a contrast effect. Although some exceptions have been found, people tend to avoid redundancy by excluding the more specific question from the general rating.

Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. We found an example of an assimilation effect in a Pew Research Center poll conducted in November 2008 when we asked whether Republican leaders should work with Obama or stand up to him on important issues and whether Democratic leaders should work with Republican leaders or stand up to them on important issues. People were more likely to say that Republican leaders should work with Obama when the question was preceded by the one asking what Democratic leaders should do in working with Republican leaders (81% vs. 66%). However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%).

The order questions are asked is of particular importance when tracking trends over time. As a result, care should be taken to ensure that the context is similar each time a question is asked. Modifying the context of the question could call into question any observed changes over time (see  measuring change over time  for more information).

A questionnaire, like a conversation, should be grouped by topic and unfold in a logical order. It is often helpful to begin the survey with simple questions that respondents will find interesting and engaging. Throughout the survey, an effort should be made to keep the survey interesting and not overburden respondents with several difficult questions right after one another. Demographic questions such as income, education or age should not be asked near the beginning of a survey unless they are needed to determine eligibility for the survey or for routing respondents through particular sections of the questionnaire. Even then, it is best to precede such items with more interesting and engaging questions. One virtue of survey panels like the ATP is that demographic questions usually only need to be asked once a year, not in each survey.

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Research Paper Guide

Research Paper Discussion Section

How To Write A Discussion For A Research Paper | Examples & Tips

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How to Write a Research Methodology for a Research Paper

Ever find yourself stuck when trying to write the discussion part of your research paper? Don't worry, it happens to a lot of people. 

The discussion section is super important in your research paper . It's where you explain what your results mean. But turning all that data into a clear and meaningful story? That's not easy.

Guess what? MyPerfectWords.com has come up with a solution. 

This blog is your guide to writing an outstanding discussion section. We'll guide you step by step with useful tips to make sure your research stands out.

So, let’s get started!

• 1. What Exactly is a Discussion Section in the Research Paper?
• 2. How to Write the Discussion Section of a Research Paper?
• 3. Examples of Good Discussion for a Research Paper
• 4. Mistakes to Avoid in Your Research Paper's Discussion 

What Exactly is a Discussion Section in the Research Paper?

In a research paper, the discussion section is where you explain what your results really mean. It's like answering the questions, "So what?" and "What's the big picture?" 

The discussion section is your chance to help your readers understand why your findings are important and how they fit into the larger context. It's more than just summarizing; it's about making your research understandable and meaningful to others.

Importance of the Discussion Section

The discussion section isn't just a formality; it's the heart of your research paper. This is where your findings transform from data into knowledge. 

Let's break down why it's so crucial:

• Interpretation of Results : The discussion is where you get to tell readers what your results really mean. You go into the details, helping them understand the story behind the numbers or findings.
• Connecting the Dots : You connect different parts of your research, showing how they relate. This helps your readers see the bigger picture.
• Relevance to the Big Picture : You get to highlight why your research matters. How does it contribute to the broader understanding of the topic? This is your time to make your research significant.
• Addressing Limitations : In the discussion, you can acknowledge any limitations in your study and discuss how they might impact your results.
• Suggestions for Further Research : The discussion is where you suggest areas for future exploration. It's like passing the baton to the next researcher, indicating where more work could be done.

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How to Write the Discussion Section of a Research Paper?

The Discussion section in a research paper plays a vital role in interpreting findings and formulating a conclusion . Given below are the main components of the discussion section:

• Quick Summary: A brief recap of your main findings.
• Interpretation: Significance and meaning of your results in relation to your research question.
• Literature Review : Connecting your findings with previous research or similar studies.
• Limitations: Discussing any study limitations, addressing potential concerns.
• Implications: Broader implications of your findings, considering practical and theoretical aspects.
• Alternative Explanations: Evaluating alternative interpretations, demonstrating a comprehensive analysis.
• Connecting to Hypotheses : Summarizing how your result section aligns or diverges from your initial hypotheses.

Now let’s explore the steps to write an effective discussion section that will effectively communicate the significance of your research:

Step 1: Get Started with a Quick Summary

Start by quickly telling your readers the main things you found in your research. Don't explain them in detail just yet; just give a simple overview. 

This helps your readers get the big picture before diving into the details.

Step 2: Interpret Your Results

In the next step, talk about what your findings really mean. Share why the information you gathered is important. Connect each result to the questions you were trying to answer and the goals you set for your research.

Step 3: Relate to Existing Literature

In this step, link up your discoveries with what other researchers have already figured out. 

Share if your results are similar to or different from what's been found before. This helps give more background to your study and shows you know what other scientists have been up to.

Step 4: Address Limitations Honestly

Every study has its limitations. Acknowledge them openly in your discussion. This not only shows transparency but also helps readers interpret your results more accurately.

Step 5: Discuss the Implications

Explore the implications of your findings. How do they contribute to the field? What real-world applications or changes might they suggest?

Dig into why your discoveries are important. How do they help the subject you studied? 

This step is like looking at the bigger picture and asking, "So, what can we do with this information?"

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Step 6: Consider Alternative Explanations

After discussing the implications, challenge yourself by exploring alternative explanations for your results. 

Discuss different perspectives and show that you've considered multiple angles.

Step 7: Connect to Your Hypotheses or Research Questions

For the last step, revisit your initial hypotheses or research questions. Explain whether your results support what you thought might happen or if they surprised you. 

Examples of Good Discussion for a Research Paper

Learning from well-crafted discussions can significantly enhance your own writing. Given below are some examples to help you understand how to write your own.

Discussion for a Research Paper Example Pdf

Discussion for a Medical Research Paper

Discussion Section for a Qualitative Research Paper

Mistakes to Avoid in Your Research Paper's Discussion 

Writing the discussion section of your research paper can be tricky. To make sure you're on the right track, be mindful of these common mistakes:

• Overstating or Overinterpreting Results

Avoid making your findings sound more groundbreaking than they are. Stick to what your data actually shows, and don't exaggerate.

• Neglecting Alternative Explanations 

Failing to consider other possible explanations for your results can weaken your discussion. Always explore alternative perspectives to present a well-rounded view.

• Ignoring Limitations 

Don't sweep limitations under the rug. Acknowledge them openly and discuss how they might affect the validity or generalizability of your results.

• Being Overly Technical or Jargon-laden

Remember that your audience may not be experts in your specific field. Avoid using overly technical language or excessive jargon that could alienate your readers.

• Disregarding the 'So What' Factor

Always explain the significance of your findings. Don't leave your readers wondering why your research matters or how it contributes to the broader understanding of the subject.

• Rushing the Conclusion

The conclusion section of your discussion is critical. Don't rush it. Summarize the key points and leave your readers with a strong understanding of the significance of your research.

So, there you have it —writing a discussion and conclusion section isn't easy, but avoiding some common mistakes can make it much smoother. 

Remember to keep it real with your results, think about what else could explain things, and don't forget about any limits in your study.

But if you're feeling stuck, MyPerfectWords.com is here for you. 

Our team of experts knows their way around discussions. Whether you need some guidance or want someone to handle the writing for you, we've got your back.

Don't let discussion writing stress you out. Let our essay writing service for college  make your academic life easier.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Top Open Ended Questions Examples for User Research in SaaS

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If you’re seeking open-ended questions examples that elicit meaningful insights, this guide is tailored for you. We cut straight to practical, usable examples you can immediately incorporate into your user research or interviews. Learn not only what powerful open-ended questions look like but also the key strategies behind crafting them. Ready to transform your dialogues into discovery-driven conversations? Let’s get started.

• Open-ended questions are essential in SaaS user research for eliciting detailed insights into user experiences, preferences, and challenges, enabling businesses to tailor their products and services more effectively to user needs.
• Strategic formulation of open-ended questions involves starting with ‘How’, ‘What’, or ‘Why’, avoiding yes/no responses, and using follow-up questions to encourage comprehensive answers and uncover deeper understanding from respondents.
• The application and balance of open-ended questions in surveys, interviews, and feedback mechanisms foster a culture of open communication, build trust, enhance user engagement, and provide rich qualitative data essential for informed decision-making.
• Utilizing open-ended questions to explore the customer’s perspective is crucial for gaining key insights that drive service improvements and facilitate open communication. This approach ensures continuous learning and the delivery of exceptional customer service by emphasizing the importance of understanding customer needs from their viewpoint.
• Userpilot is an all-in-one solution for product teams that allows you to build bespoke in-app surveys with open-ended, Likert scale, and multiple choice questions (among other things) without any coding. With bespoke logic and survey analytics, it’s the perfect solution for collecting in-app feedback.

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Exploring the power of open-ended questions

Open-ended questions are a key to unlocking a deeper understanding and uncovering new insights. They diverge from the simplicity of yes-or-no answers, encouraging respondents to share more intricate thoughts and emotions. These questions allow respondents to answer in their own language, significantly contributing to the richness of data. This richness captures genuine sentiments and perspectives, offering SaaS businesses a deeper understanding of their audience’s needs and thoughts. Some examples of open-ended questions include:

• “Can you tell me more about your experience with our product ?”
• “What challenges have you faced in implementing our software?”
• “How do you envision our product helping your business in the future?”

By incorporating open-ended questions into your surveys or interviews, you can gather valuable insights and feedback from your audience, effectively gathering insights.

Qualitative data fetched from open-ended questions encapsulate emotions, opinions, and ideas. By stimulating engaging, confiding, and multidimensional conversations, they transform simple dialogues into truly meaningful interactions. This power of open-ended questions is paramount in various contexts, such as classroom discussions and brainstorming sessions, and especially in SaaS user research where gathering intricate insights into user experiences is of utmost importance.

By encouraging respondents to answer freely, open-ended questions can provide insights that are often missed by closed-ended questions with predetermined answers. Respondents are not limited to selecting from multiple-choice questions but are encouraged to express their thoughts in their own words. This freedom leads to detailed responses that provide valuable insights into a certain topic, be it in a survey, a meeting, or a one-on-one conversation. Some advantages of using open-ended questions include:

• Uncovering unexpected insights and perspectives.
• Allowing for more creativity and individual expression.
• Providing a more accurate representation of respondents’ thoughts and feelings.

Open-ended questions can be a powerful tool for gathering rich and meaningful data.

Crafting questions that encourage detailed responses

Crafting effective open-ended questions is an art that requires strategic thinking. The goal is to encourage respondents to provide full, detailed answers. This can be achieved by starting questions with ‘Why?’, ‘How?’, and ‘What?’, avoiding yes/no traps and using follow-up questions wisely.

Let’s delve into each of these strategies.

Start with ‘How’, ‘What’, or ‘Why’

Starting open-ended questions with ‘How’, ‘What’, or ‘Why’ leads to more thoughtful answers, fostering a deeper understanding. ‘What’ questions are particularly effective as they are usually impartial and encourage the sharing of personal thoughts and feelings. This strategy prompts respondents to move beyond a single-word answer, inspiring them to delve deeper into their thoughts and experiences.

Avoiding yes/no traps

Transitioning from closed to open-ended questions is a vital step in inviting elaboration and fostering genuine dialogue. Incorporating ‘why’, ‘how’, and ‘what’ into inquiries effectively facilitates this transition. Open-ended questions reflect the interviewer’s sincere desire to listen and learn, signifying a nonjudgmental and open approach to the conversation.

This approach discourages simple ‘yes or no’ responses, such as “strongly disagree,” encouraging respondents to provide more detailed responses.

Using follow-up questions wisely

While it’s essential to ask open-ended questions, it’s equally important to use follow-up questions wisely. If a closed-ended question is asked, it can be expanded by following up with an open-ended question for further details. For example, if a respondent provides a one-word answer to a close-ended question, a good open-ended follow-up question could be, “Can you describe why you feel that way?” This approach allows for a deeper dive into the respondent’s thoughts and experiences.

Further, follow-up questions should be focused on specific aspects of a topic and provide a clear context for effectiveness.

Using the right tools

Creating in-app surveys isn’t possible without the right tools.

Userpilot enhances user research in SaaS environments by enabling the creation of customizable, in-app surveys targeted to specific user segments. With over 30 templates and the ability to trigger surveys based on particular in-app events, Userpilot facilitates timely and relevant feedback collection. Its robust analytics tools help analyze diverse user responses, assisting in identifying trends and user needs.

This targeted approach allows SaaS companies to gather actionable insights efficiently, driving product development and improving user satisfaction by addressing specific user experiences and expectations.

Open-ended questions in different contexts

Open-ended questions can be a powerful tool in various contexts, such as user research, feedback surveys, and one-on-one conversations. They foster a culture of open communication and continuous learning. Ensuring a supportive environment for respondents, especially in team meetings and brainstorming sessions, is crucial for encouraging open and honest responses.

Let’s delve deeper into these contexts.

Open-ended questions for user research

Open-ended questions in user research help uncover detailed insights and foster engagement. They encourage participants to share their experiences and reasoning in detail, allowing them to choose what information to convey and how extensively they want to elaborate. This in-depth exploration of user experiences is far more valuable than a simple yes or no response.

For instance, a typical open-ended question in user research might request a walk-through of a participant’s typical day or inquire about their last interaction with a website. User interviews often use open-ended questions to prompt participants to recount stories, which can reveal their behaviors, motivations, and preferences.

When conducting usability tests, open-ended questions can be used during and after tasks to understand the participant’s thought process and feelings about the experience. The use of open-ended questions in user research can lead to the discovery of:

• Unexpected insights.
• Revealing mental models.
• Problem-solving strategies.
• Concerns that were previously unknown to researchers.

In user feedback surveys

User feedback surveys greatly benefit from open-ended questions. These questions are instrumental in gathering rich insights from customers, allowing them to express concerns openly and aiding in improving user experience . By asking open-ended questions, customers provide customer feedback in their own words, which offers a more authentic perspective and facilitates a deeper understanding of their views.

Specific open-ended questions such as ‘What did you appreciate most about your interaction with our team?’ and ‘How would you describe your overall satisfaction with our service?’ help in understanding customer satisfaction and tailoring services to meet their needs. Additional probing questions like ‘What were the key factors that influenced your satisfaction with our service?’ or ‘How does our customer service compare to others you have experienced?’ provide a broader industry perspective.

Creative inquiries such as describing the product using analogies and asking for specific improvement suggestions can enhance the feedback’s detail and creativity. Positioning open-ended questions at the end of a survey gives respondents the opportunity to voice additional thoughts and opinions beyond the scope of predefined answers.

During one-on-one conversations

In one-on-one settings, open-ended questions foster deeper conversations and allow individuals to express detailed opinions and experiences, building trust. For example, asking an individual about their personal motivations, like their reasons for dedication to work or potential reasons for considering leaving the job, can provide a wealth of insights.

Using open-ended questions during one-on-one conversations can uncover an individual’s personal motivations, help address any concerns or issues they might be facing, and demonstrate genuine interest in their well-being.

Enhancing learning opportunities at user interviews with open-ended questions

Open-ended questions can significantly enhance learning opportunities in various settings, such as product roadmap discussions and professional development workshops. They facilitate a valuable learning experience for both the interviewer and the interviewee by promoting conversation and providing diverse insights.

Let’s examine these contexts in detail.

Product roadmap discussions

In product roadmap discussions, open-ended questions encourage a conversational approach, inviting participants to share individual perspectives that cannot be captured with one-word answers. By using open-ended questions that start with ‘why’, ‘how’, and ‘what if?’, participants can explore topics in greater depth than with closed-ended questions. This depth of exploration fosters a thorough understanding of various perspectives, ultimately leading to a more comprehensive and inclusive product roadmap. Some examples of open-ended questions to ask in product roadmap discussions include:

• Why do you think this feature is important for our users?
• How do you envision this feature being implemented?
• What if we prioritize this feature over others, how do you think it will impact our roadmap?

By incorporating open-ended questions into your discussions, you can encourage more meaningful and insightful conversations that will help shape a successful product roadmap.

Strategic open-ended questions can guide stakeholders to articulate the value they perceive in the product roadmap process, reinforcing its significance in their minds. Some examples of these questions include:

• What are the company’s priorities for the upcoming year?
• Can you share any past experiences with similar problems?
• How do you envision this product roadmap helping you achieve your goals?

Asking these types of questions allows sales teams to offer solutions that avoid repeating previous failures and align with the organization’s goals.

Sales conversations can be transformed into collaborative strategy sessions by:

• Asking prospects to envision future success with the product or service.
• Identifying customer’s criteria for evaluating solutions.
• Adapting proposals to meet their requirements effectively.

Professional development workshops

Professional development workshops can greatly benefit from open-ended questions. These questions can enhance reflective thinking and potentially contribute to personal and professional growth. In these settings, open-ended questions encourage attendees to share their feelings and experiences, fostering a safe space for trust-building and genuine conversation.

When participants answer open-ended questions about future opportunities and challenges, it can open discussions about potential strategies and risk management in professional development contexts.

Leveraging open-ended questions for user insights

Open-ended questions provide a valuable tool for gathering user insights, guiding product development, and promoting a user-centered approach. Their ability to elicit detailed responses can reveal user needs, preferences, and potential issues – such as bugs or UX bottlenecks (see above).

Thus, these insights can enhance the product development process , making it more responsive to user needs and expectations.

Other uses of open-ended questions in SaaS companies

Open-ended questions have diverse applications in SaaS companies beyond user research. They can be used in sales to uncover customer needs and in company surveys to gather employee feedback. In each of these contexts, open-ended questions lead to more detailed responses, offering a deeper understanding of the situation at hand.

Sales questions to uncover needs

In the realm of sales, open-ended questions prove to be a powerful tool. They allow sales professionals to:

• Uncover the specific problems that customers are trying to solve.
• Understand the customer’s goals and needs.
• Tailor their messaging to prospects, showing how the offered solution aligns with their goals.

By understanding the customer’s perspective, the sales team can effectively communicate the value of their product or service to potential customers.

Sales representatives should pose tailored questions for different situations. For instance, asking vehicle prospects about their preferences or environmental concerns related to SUV emissions, and real estate agents asking homeowners about their selling needs. Understanding customer concerns or barriers that almost prevented them from taking action can be achieved by specifically asking about these issues through open-ended questions.

After a customer responds to a closed-ended question, asking open-ended questions allows sales teams to explore the ‘why’ behind their initial response, gaining deeper insight into customer motivations.

Company surveys for employee feedback

Company surveys are another area where open-ended questions can provide immense value. These surveys can include open-ended questions to gather in-depth feedback from employees, providing insights into their satisfaction and perceptions of the workplace. For instance, open-ended questions can invite employees to describe the company or their job using metaphors, thereby offering a richer understanding of their actual feelings and perceptions.

Company surveys can also include questions that invite employees to share the challenges and weaknesses they perceive in their teams. Employers can inquire about what changes employees would like to see in the organization, offering insights into potential areas for improvement. Inquiries about the impact of not addressing key challenges can highlight the urgency of certain issues within the company. These open-ended questions, thus, form an essential part of employee feedback, providing a deeper understanding of their experiences, challenges, and expectations.

Navigating difficult topics with open-ended questions

Navigating difficult topics with open-ended questions requires a neutral, empathetic approach. Utilizing neutral, open-ended questions focused on positive outcomes and solutions is essential in addressing sensitive issues. A collaborative and empathetic approach, avoiding any imposition or dictation, aids in handling tough conversations with respect. This approach encourages constructive dialogues rather than confrontational queries.

Compassionate language and open-ended questions signal a willingness to understand rather than judge, fostering a safer environment for sensitive topics. For instance, asking questions like ‘What challenges did you face?’ or ‘What can we learn from this?’ can facilitate a more open and respectful conversation. When crafting open-ended questions, considering cultural sensitivity and communication styles is important to ensure the questions are respectful and effective. However, ‘why’ questions, while open-ended, might elicit defensive responses and should be used cautiously in sensitive situations.

Open-ended questions as a tool for building trust

Open-ended questions serve as a powerful tool for building trust. They initiate meaningful conversations with clients, paving the way for establishing trust. Active listening and responding with empathy when following up on open-ended questions are crucial practices for showing understanding and building rapport with clients. A genuine dialogue is supported when conversational techniques are balanced, allowing clients to lead the conversation and ensuring responses are respectful of the client’s autonomy.

By employing open-ended questions designed to understand the client’s specific situation, goals, and challenges, clients feel encouraged to express their thoughts and contribute actively to the conversation.

Maximizing survey efficacy with open-ended questions

Maximizing survey efficacy involves balancing the use of open and closed-ended questions. To prevent survey fatigue and maintain high response rates, open-ended questions should be used sparingly and strategically, focusing on questions that yield direct insights.

This balance ensures that the survey is comprehensive yet not overwhelming for the respondents.

Balancing quantity and quality

Balancing the quantity and quality of questions is crucial in survey design. Mixing close-ended and open-ended questions effectively prevents making surveys long and tedious, which can lead to lower response rates. The aim is to elicit detailed and meaningful answers without overwhelming the respondents with too many questions.

When to use open-ended vs. close-ended questions

Choosing between open and closed-ended questions depends on the desired type of data and analysis. Close-ended questions should be asked when the objective is to collect responses that can be quantitatively analyzed, such as plotting data on graphs or identifying trends and percentages. On the other hand, open-ended questions are ideal when seeking to understand participants’ opinions, feelings, or general thoughts. Using a mix of both open and closed-ended questions can create a more detailed feedback picture.

Best practices for formulating open-ended questions

Formulating open-ended questions effectively requires strategic thinking. To foster a broad spectrum of responses, closed-ended questions should be reworded into open-ended formats. Clear and focused open-ended questions prevent irrelevant responses and guide respondents to supply detailed and relevant answers.

Further, these questions should be straightforward and free from industry-specific jargon to ensure comprehensibility for all respondents.

In conclusion, open-ended questions play a vital role in various contexts, particularly in SaaS user research. Their ability to elicit detailed responses provides a wealth of insights into user perceptions, preferences, and experiences. This wealth of insights can:

• Guide product development.
• Enhance user satisfaction and loyalty.
• Build trust.
• Foster an open communication culture.

Open-ended questions provide the tools to unlock deeper understanding, uncover new insights, and transform simple dialogues into truly meaningful interactions. By effectively crafting these questions and strategically using them in various contexts, businesses can gather valuable feedback, enhance learning opportunities, and navigate difficult topics.

Therefore, understanding and leveraging the power of open-ended questions is crucial for any business aiming to deepen their understanding of their users, and continuously improve their products and services.

To sum up, open-ended questions are a powerful tool that can significantly enhance user research in the SaaS industry. They encourage detailed responses, uncover deeper insights, facilitate meaningful conversations, and foster a culture of open communication. By balancing the use of open and closed-ended questions, understanding when to use each type, and crafting questions effectively, businesses can maximize survey efficacy and gather valuable feedback. This feedback can guide product development, improve user experience, build trust, and ultimately, lead to enhanced user satisfaction and loyalty.

Frequently asked questions

What is the value of open-ended questions in user research.

Open-ended questions in user research are valuable because they allow participants to share detailed experiences and reasoning, leading to rich and valuable feedback. This can provide comprehensive insights into user perspectives.

How can open-ended questions enhance learning opportunities?

Open-ended questions can enhance learning opportunities by promoting conversation and providing diverse insights for both the interviewer and interviewee.

How can open-ended questions be used in sales?

Open-ended questions in sales can be used to uncover customers’ specific problems and tailor messaging to align with their goals, leading to better sales outcomes.

What are the best practices for formulating open-ended questions?

When formulating open-ended questions, it’s essential to reword closed-ended questions, keep the questions clear and focused, and avoid industry-specific jargon to ensure comprehensibility for all respondents. This helps to foster a broad range of detailed and relevant responses.

How can open-ended questions be used to navigate difficult topics?

Using a neutral and empathetic approach with open-ended questions can help navigate difficult topics by focusing on positive outcomes and solutions while respecting the sensitivity of the issue and ensuring a collaborative dialogue.

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I attended a seminar many years ago given by a Ph.D. student who had spent years working on a particular type of childhood cancer. During the question-and-answer period, I raised my hand. I wanted to know why it was that children even got cancer when most cancers require decades of mutation accumulation.

The student didn’t seem to understand my question, which I reformulated a couple of times before one of the professors in the audience turned to me and said, “It’s stochastic,” meaning it’s random, it can’t be predicted, and it’s just bad luck.

Let’s just say that I remained unsatisfied.

When adults get diagnosed with cancer, the question they often ask themselves is “why me?” But from a biological perspective, it’s not surprising. The way in which our cells divide requires so many moving parts that, once in a while, something is going to break down, leading to the uncontrolled cell growth characteristic of cancer. This breakdown takes decades. Yet, retinoblastoma, a tumour of the back of the eye that almost only affects children, usually gets diagnosed between the ages of one and two. How can cancer be a tortoise in adults but a hare in children?

The cancer ballet

Our bodies are made up of cells and these cells are not static. They will regularly duplicate their DNA content and split into two. This process, which is crucial to life, is very tightly regulated. It is called the cell cycle.

You can think of it as a wonderfully choreographed ballet involving hundreds of dancers—proteins, in the case of the cell cycle—and they all have a precise time to enter the stage, fulfill their role, and return behind the curtain. Day in, day out, proteins inside our cells perform  Swan Lake  over and over again, always hitting their mark. But sometimes, an important dancer is sick or is simply missing, and the choreography goes awry, more  Black Swan  than  Swan Lake . Over time, more and more dancers get sick and the whole production gets out of control. The troupe starts invading the seating area, recruiting members of the audience for their insubordinate dance, and the massive, incoherent ballet pours out of the theatre and disrupts city life.

This is cancer.

Proteins in cancer misbehave or simply disappear because the genes that produce them have been mutated. Exactly  when  those mutations happen has a direct influence on when someone develops cancer. In 1971, Alfred Knudson proposed a hypothesis for how mutations and cancer were linked. It is known as the two-hit hypothesis.

For cancer to start, the prima ballerina has to be taken out of commission. But, of course, she has an understudy. We have two copies of most genes, one from our father and one from our mother. If one copy is rendered useless, we still have the other copy to make a functional protein. This is what Knudson zeroed in on. He hypothesized, quite correctly, that in cancer, a mutation arises that inactivates the first copy of that gene. Later, a second mutation needs to hit that other copy. When both the prima ballerina and her understudy have been quashed, the ballet starts to lose control. (Analogies inevitably break down. There is no one prima ballerina in our cells, but many prima ballerinas—proteins that play key roles—and different cancers will emerge from the mutation of different key ballerinas.)

Knudson used retinoblastoma to make his point about his two-hit hypothesis. The gene  RB1  codes for the protein RB1, which acts as a necessary brake pedal in the cell cycle. When one copy of  RB1  is mutated and then, later, the second copy, the RB1 protein can no longer play its role and cells start to divide out of control. At this stage, we see a benign tumour called a retinoma. If more mutations start to happen to other important proteins, the child will develop retinoblastoma, an actual cancer of the retina.

A key to understanding cancer is that sometimes that first hit does not happen during the patient’s lifetime: sometimes, they have already inherited it from one of their parents. They are thus predisposed to developing cancer, and if they do get cancer they will typically be diagnosed at a much earlier age. This is why a 60-year-old woman presenting to a doctor with breast cancer will be seen as “normal,” but a 25-year-old woman presenting with the same will arouse suspicions that she inherited an important mutation from a parent. This is the difference between sporadic cancers, where both hits need to happen during the patient’s lifetime and thus often take decades, and inherited cancers, where only one important hit needs to happen during the patient’s lifetime and thus cancer arises earlier.

This model explains why  over half of all cancers  affect people older than 70 and why young adults with cancer will often be sent for genetic testing and counselling, because the mutation they inherited from a parent could further spread throughout the family. But it doesn’t explain why children develop cancer in the first place.

That is because their tumours tend to be very different from adult cancers.

Fewer mutations, fusion genes, and epigenetic alterations

Even without an understanding of the underlying genetics, we can simply look at the cancers that typically affect adults and children and notice that they are not the same.

Leukemias, which affect white blood cells, make up about a third of all cancers in children, but they are  12 th  in frequency  when looking at all age groups. The most common malignant brain tumour in children is medulloblastoma, which affects the back of the brain, but it is rarely found in adults. For glioblastoma, the opposite is true: common in adults but rare in children. Adults typically get diagnosed with breast, prostate, lung, or colorectal cancer. Children get afflicted by astrocytomas, leukemias, and osteosarcomas. Clearly, something different is happening here.

The first observation that comes out of the medical literature on pediatric cancers is that they have  fewer mutations  than adult tumours. In adults, the prima ballerina and her understudy are knocked out, and more and more ballet dancers subsequently stop doing their job. There is an accumulation of mutations in many genes, and that phenomenon both creates the cancer and helps it progress. In children, fewer mutations are needed to initiate cancer.

While all cancers feature mutations in important genes, the cancer-causing mutations that happen in children tend to be seen in genes that control progression through the cell cycle. The  RB1  gene is a perfect example. When absent, the cell cycle keeps going without regulation, with cells dividing and dividing and turning into tumours.

We also see  more fusion genes  in pediatric cancers versus adult cancers. A fusion gene is when one half of a gene gets combined with one half of another gene, creating a new protein that did not exist before. It may not seem like much, but when the first gene has a very important role to play intermittently and the second gene acts as a license to do it all the time, we end up with an overactive gene that favours the uncontrolled division of cells. It’s like installing a rocket engine at the back of a car and snipping the brake line during the fitting. The part-car, part-rocket vehicle will cause havoc on the highway.

Finally, childhood cancers differ from adult cancers not just genetically but also epigenetically. Genes make proteins but genes do not make proteins continually. Just like the cell cycle is tightly regulated, so is the production of proteins through gene expression. That process is known as epigenetic regulation, where “epigenetic” means “on top of the gene.” There are ways in which the genes are rendered inaccessible or silent, and it involves things like methylation and histones, and the genes coding for those very things are  often mutated  in childhood cancers. It means that gene expression is not as restrained as it should normally be, which leads to tumours forming faster.

These answers are helpful but they are not enough for us to fully understand what distinguishes pediatric cancers from adult ones. All of these peculiarities seem to interact and when they happen in the wrong cell at the wrong time of development, cancer follows.

With all of this talk of mutations driving cancer, you may be wondering how these mutations happen in the first place. Here too our understanding is incomplete. We know that certain behaviours in adults increase the risk of them developing cancer later in life, like smoking cigarettes and being exposed to ultraviolet radiation (such as the one found in sunlight) without protection. But children are too young for their behaviour to cause cancer at a young age. Certain viruses clearly cause cancer in adults, such as HPV resulting in cervical and anal cancer (among others). In children, some viruses  like the Epstein-Barr virus  have been shown to play a role in the development and progression of cancer, but our knowledge here is fragmentary.

Much like in adults, roughly  10%  of children with cancer are predisposed to it by inheriting a mutation from one of their parents. But as far as we know, everything else, as painful as it is to say, is stochastic. It is random, unpredictable, and just bad luck. Neither the parents nor the child is to blame.

Every year,  400,000  children and teenagers develop cancer worldwide. More research is definitely needed to further elucidate exactly why this happens and what we can do to help prevent it.

Take-home message: - The types of cancers that usually affect children are different than the types of cancers common in adults - Childhood cancers tend to require fewer mutations to develop; they often show fusion genes, in which parts of two different genes combine to create a protein that misbehaves; and they commonly show mutations in the molecules that regulate genes - As in adults, about one in ten children with cancer will have inherited a mutation from a parent that predisposes them to developing a tumour

@CrackedScience

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