essay about product review

The Meta Blog

Yet another blog about blogging

How to Write a Killer Product Review (Examples & Layout)

59% of consumers turn to Google for reviews , edging out Amazon as the most popular channel.

As a blogger and reviewer, you have an incredible opportunity to capture this traffic and bring in a consistent flow of affiliate income.

This guide will provide a framework for writing product reviews that attract eyeballs, add genuine value to your audience, and make sales.

Why you should write product reviews

1. they’re cheap.

Product reviews are cheap to produce once you get the hang of it, especially compared to other content types.

You need a good understanding of your niche, solid processes, and some experience. With that, you can quickly identify the significant benefits and drawbacks of any product.

How expensive is it to run a blog?

Check out our pretty detailed piece about the costs involved in building and running a blog .

2. They’re very effective

A product review typically gets traffic from one keyword and one keyword only—for example, product name + review .

What’s more, 90% of people who search for that query have already decided to buy the product—or at least, strongly considering a purchase. A good portion of these buyers is likely googling this product while the checkout page is open on another tab.

It’s this “intent to purchase” that makes these keywords so lucrative. You have options to redirect traffic to your products or take credit for the conversion as an affiliate.

3. They help build authority

By demonstrating an in-depth understanding of the pros and cons of products in your industry, you show browsers that you’re worth trusting.

Additionally, if you can show you know the landscape of your market inside out, you’ll get on the radar of the brands in your niche.

Whether these potential partners reach out to you or not, don’t be mistaken—they know who you are and what you do—which may lead to future collaborations.

If you’re new on the block, it might be worth, make sure you get your review seen by whomever you’re reviewing by tweeting them, or even sending them a link building email .

Product review template: an example

Above the fold.

The top section of the review (above the fold) should include a summary of the key information of the product. This makes it easy for browsers to understand what the item is about and whether it’s in line with what they need.

Below are some ideas to include in your above the fold content:

• Positioning: In complex or competitive markets, the subtle differences between 2 equivalent products often boil down to a clear claim on the product’s homepage. For less crowded markets, these disparities are more challenging to determine. It comes down to the “built for” claim that aims to communicate which audience this tool is trying to reach. Think, “email marketing tool for bloggers ” or “backpack for skaters ,” or “activewear for tall women .”
• Pros and cons: This is the more detailed analysis of your review. Pros and cons help the reader understand where a product is a lot better or worse than the market average.
• Pricing information: For “self-service” products, mention the existence (or absence) of a free trial/free plan, the “entry price,” and the “full-featured” price. Nobody wants to read a full copy of a product’s pricing plan. Sometimes these products don’t publicly display pricing, and you need to sign up to get a custom quote. Research to see if someone has posted the quoted price range and present that information in your review.
• Customer reviews: It’s hard to write a decent review without any consideration for customer reviews. We like to include reviews from trusted platforms. For software, for example, use websites like Capterra and G2 . For other products, you can use customer reviews from online store product pages to substantiate your points.

It’s in this section that your ability to research and present information is critical. Decide on 4-5 criteria that are essential to evaluate the chosen product.

Then show a grade based on your evaluation and detail in less than 10 words why you’ve made that claim: For example:

• Value for money
• Ease of use
• Customer support
• Feature set

And you can get even more specific. If, for instance, you were reviewing CRM software, your evaluation would include:

• Lead management
• Installation complexity

Summary table

Everyone who’s considering buying a product is seeking validation. Whether they’re on the checkout page and want a bit of reassurance before they enter their credit card information, or they’re just starting their research process and shortlisting options.

Your product review needs to address the most conversion-ready audience immediately. That means including a call to action above the fold.

Then address the slightly less conversion-readers browsers with a thorough table summarising your review.

From our experience, this is the hardest part of your review to execute. Every single word counts as you’ll need to boil down 2,000 words to 100.

Only after you’ve made a powerful first impression can you address each criterion in detail.

Introduction

Keep it simple here and explain who the product is for and when it’s a good option.

H2: Feature set

In this part, go through every core feature of the product in detail. Give personal insights as to how it works and how it compares to the market. This is also an excellent opportunity to build internal links across your content to strengthen your topical authority and SEO.

It might be a good idea to break down this H2 into a few H3s. You’ll want to include a lot of illustrations here, so the paragraphs are longer, and it’s good to bring structure to the review to not confuse readers (and writers).

H2: Custom criterion

If you feel like including this criterion as part of the feature list wouldn’t do it justice, this is what this placeholder is for.

In most cases, the feature set h2 should be enough.

H2: Customer reviews about Product Name

Don’t merely list customer reviews in this section, as it’s unoriginal, and anyone can do it.

Take it up a notch and provide a high-level analysis of customer reviews. For example, curate grades and the number of reviews on the leading platforms and aggregate the data into a table.

Another thing is to give a detailed picture by pointing out the pros and cons of the product according to customers.

As a bit of a test, if you’ve done your research properly, customer review data should approximately match your own pros and cons.

If you’re reviewing a SaaS company, check out reviewflowz’ snapshots to get an instant snapshot of a product’s customer reviews across up to 12 platforms.

H2: Customer support for Product Name (when applicable)

First, list the contact options, e.g., email, phone, tickets, and chat. You can even reach out to customer support and see what kind of answer you get and turnaround time.

Next up, evaluate the help center if they have one. If you’re in a coding-related niche, assess the documentation.

Lastly, review all the content the company behind the product is producing, and ask yourself:

• Is the content helpful?
• Are there YouTube videos that you found useful?
• Do they have some sort of action-driven tutorials?
• Do they have a directory of agencies or specialists that you can call for help?
• Upon onboarding, do they provide personalized support?
• Is the software support integrated into the user interface for easy access?

When doing this exercise, you’re trying to understand whether the company will help you to get the most out of the product.

H2: Product Name integrations

The word “integration” sounds software-specific, but the idea is to see how the product will work for you in real life.

Whether it has to do with your lifestyle, your company’s technical infrastructure, or your cat’s favorite food, it’s the same idea.

H2: Product Name pricing

Don’t list pricing plans or versions of features and benefits in your product review, as we mentioned previously.

These pricing tables are tough to read on the company’s website because they’re afraid of litigation and need to avoid anything that could be held against them.

You don’t. So do the work and explain (in plain English) why it makes sense to go for the premium plan and when the light plan is enough.

How to optimize a product review for SEO?

1. go for the right keyword.

Product name + review: That’s the keyword you’re going for…period.

It’s tempting to go for “Product Name” as it has 40x more impressions. And “Product Name alternatives” sounds like a cool keyword. Oh, and don’t forget “Product Name pricing.” They all sound great. Right?

Let’s break this down:

• Product Name: Folks entering this query don’t want to read a review. They’re generally looking to buy, signup, log in, or find a coupon.
• Product Name alternatives: This is a pretty good keyphrase, but we suggest you only target if the search volume is high enough. Even then, you can’t seriously address that intent with a review post.
• Product Name pricing: It makes sense to target this keyword with a specific post in some very unique cases. These situations are mainly relevant to open-source software. Some people think that open source is free, at least on the surface. However, it’s not free. They don’t come cheap by the time you factor in hosting, setup, maintenance, etc. Pricing is then (and only then) a very opaque topic you can help readers understand better.

2. Work on your title

Write an enticing meta title and description.

If you google your keyword, you’ll notice it’s a pretty crowded space. Your page meta information will help you stand out and drive higher than average CTRs, which in turn will help your rankings.

Engagement is everything on (realistic) single keyword posts.

As a reminder, your meta title can be different from your page title, providing an opportunity to add more relevant keywords across both titles.

3. Use schema.org rich data: review & product objects

Schema provides a consistent method for structuring data online and on web pages. There are specific schema data for reviews and products that you can implement to your post for improved searchability. For instance, the schema will show product ratings, votes, and pricing as rich snippets on the SERPs.

While intimidating at first, it’s quite straightforward to optimize your product post review for schema. A quick google search will show that there are many wordpress plugins built for blogs that handle this all for you.

But don’t skimp on this step, as your CTRs and engagement will drastically improve as a result.

4. Build links to your reviews

Link aggressively to your review within your site. Some bloggers are tempted to add an affiliate link for every mention of the product on the site.

Without context, an affiliate link is rarely clicked. And even then, it won’t convert.

Put an internal link to your review instead and leverage the ranking on a high intent keyword.

We suggest you group a few reviews in a listicle, which you can get external links for. On the list post, be sure to have links to each individual review. This way, you build a “link farm” (listicle) and distribute the authority to “children” (reviews).

5. Great high definition images to visually show the product

In eCommerce, not being able to see and touch a product is the main reason for hesitation. People searching for reviews want to see the product for themselves.

For software products, even with free trials, people also want to see and feel what the UI is like.

If you’re doing reviews for physical products, invest in a solid camera, some photo editing software, and training. Good lighting, whether natural or artificial, is also fundamental.

Commit to improving your visuals over time, as it’s crucial to writing a great review.

Once you have a good process, it becomes way more manageable.

If you’re reviewing software, you’ll need access to the product. For “self-service” SaaS tools, it’s not a problem to get on a trial. For demo-first products, you’ll need to ask or pay for access.

Pro tip: If you sign up for an affiliate program, you’ll get access to the tool in most cases.

Pro tip 2: Affiliate marketing typically works a lot better for self-service software for two reasons:

• Conversion rates are higher, and sales cycles are a lot shorter.
• They’re usually based on marketing growth engines that rely heavily on clean marketing attribution. Tracking what channel a lead comes from is something these brands take very seriously. Conversely, sales growth engines typically rely more on human interaction and value closing the deal rather than tracking the source. So there’s a lot less money and effort invested in finding the right sources of traffic. In other words, they don’t care much for your traffic.

6. Take care of the comments section

Don’t become a problem for your partners. For example, some frustrated users might come to your site to post negative comments about your recommended solution.

While you really shouldn’t filter this feedback out, it’s usually a good idea to reach out to the product team to let them know about this criticism. Odds are, they’re not monitoring your blog, and they can fix the problem if they contact the customers in time.

Otherwise, encourage feedback where you can. Embed a few CTAs on the page to increase your readers’ motivation to write about their experience in the comments section.

Comments also help build authority and trust for your product reviews. Furthermore, you’ll attract regular fresh content to your post, which Google loves.

Wrapping up

• Keep your product review keywords simple
• Use the products you recommend
• Present your points clearly and visually where possible
• Add your unique perspective

When you nail these factors, you’ll start producing exceptional product reviews that cut through the noise and start ranking and converting.

Happy reviewing!

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How to Write a Product Review: a Step-by-Step Guide (With Examples)

Cath andrews.

• October 10, 2019
• Affiliate Marketing , Online Business

UPDATED FOR 2021

Have you heard of the term “fake reviews”? They’re reviews written with the sole purpose of selling a product, whether the product quality is good or not, even if the author has never used it.

This article is about how to write a product review, one that is authentic and offers your customers a solution to a problem, fulfills a need, or meets a desire.

Your product review page is not about selling to a customer. It’s about talking to a friend, offering the best quality information possible.

The process and techniques you’ll learn here apply to any product review: digital and hard products, affiliate products and your own; from the very expensive to the very cheap.

Before you start writing your page, you need to do some preparatory work.

Think of it like this: your customer is on one side of a door. To her, the door looks closed and barred. She has no idea how to get through it.

A good product review starts where your customer is, unlocks the door, and leads her through.

So before you choose the product you’re going to review and sell, you need to focus on what your customers need or want.

Not what you want. Or what you think they want.

Purchases are made for one of three reasons:

• to solve a problem
• to fill a need
• to fulfill a desire.

The impetus to buy is strongest if the issue is a pressing problem for which customers require a solution. It’s simply more acute, generally, than a desire.

So what we’re selling is more than a product or service. It’s

• an experience
• a life-enhancer.

Two important things to understand about purchasing are that:

• it’s emotionally based
• people buy a product for the benefits it has for them — how it will directly improve their lives.

Step 1: Identify Your Customer’s Pain (and Write A Product Review to Solve It)

• What’s the single most pressing problem for your customer?
• If this isn’t about a problem, what’s her single most pressing need or heartfelt desire?
• How does this specific product help solve that problem, meet that need or fulfill that desire?
• What is the one main benefit of your product for the customer? How will it make her feel after she buys it? In what ways will her life be improved?

2. No product in mind at the moment? Even better. Ask yourself the same questions, in a slightly different way:

• What is your customer’s single most pressing problem, need or desire?
• What product can you offer — whether it’s your own or an affiliate’s — that will best solve that problem, meet that need or full that desire?
• What is the one main benefit of your product for the customer? How will it make her feel after she buys it? How will her life be improved?

3. No idea what your customer’s most pressing problem, need or desire is? Or think you may know, but you’re not really sure? Time to find out!

• Ask in your newsletter, questionnaires, social media platforms, forums.
• Social media : what seem to be the most common issues for followers? Which questions are asked most often?
• Your own experiences with the product : what was your major problem when you started out? What would have helped you solve it?

Top Tip: Think Creatively

Think outside the box. Here’s an example.

Product Review Example: Identifying the Problem

I have a site about keeping backyard chickens . One of my most popular (and lucrative) products seems totally unrelated to chickens.

It’s an electronic rat trap. I sell upwards of 15 of them a day, and they cost around $35 each.

Why so popular?

I discovered that one of the most critical problems for chicken keepers is rats. Where there’s grain, there are rodents.

When I looked for solutions, I found many complaints about rats in the chicken run — but no long-lasting solutions.

So I asked for advice from some real live rat-catchers and wrote a series of articles: how to know if you have a problem, how to tell mice from rats, how to get rid of them.

Those pages all link to the product review page.

So, think creatively, particularly if you don’t have a specific product in mind. Find the most pressing problem. Find a solution. Write a product review.

Take some time now to note how you’ll identify the most pressing problem, need or desire for your audience. We’ll come back to this — it’s one of the two most critical parts of this process.

Sign up here to receive the how to write a product review worksheets to use for this exercise. Use it to record what you’ve discovered so far.

Step 2: Find the Right Words to Use When You Write A Product Review

We’ve identified what your potential customer’s problem or need is. Now we need to look at how she’s feeling about it.

Why? Because…

“Feelings + thinking = purchase.”

You’ll sell the product only after you’ve identified the pain point (or need) and let your customer know that you understand it.

So now we need to examine the kind of language she uses when she’s recounting her problems.

Using some of that same language makes your product review more likely to resonate. “This person understands exactly how I feel” is the reaction you’re looking for.

How to do this? Learn to speak the same language as your audience. Aim to foster rapport and credibility.

You already have your own “voice” for your blog or website. This is not about changing that voice. It’s about including some of the language — the specific words — your potential customers use to identify their pain points, and empathizing with them.

• Go wherever potential customers hang out to examine how people in your niche describe their problems, needs and desires.
• What exact words are used repeatedly to describe the problem (or need / desire) and how they’d feel if it were solved for them? What kinds of solutions are they asking for?

Don’t try to second-guess this. Avoid thinking that your customers “must” use the same language you do. The likelihood is, they won’t.

Sign up below to receive the how to write a product review worksheets to use for this exercise. Use it to record what you’ve discovered so far.

You’ll refer to your notes when you start to write a product review.

Product Review Example: Using Emotional Language

Her books are about what to feed children in daycare. She had a sales page that described what the books were about — healthful, easy-to-make recipes, together with a shopping list for each one. If you want your recipes to get found in Google, make sure you are using proper recipe schema.

But the words on her sales page weren’t resonating with her audience.

So we looked for threads related specifically to food in a couple of daycare provider forums.

These are real quotes. Note the “feeling” words the providers use: “panicking”; “driving me crazy”; “at a loss”; “chaos”; “stressed out”…

From the outside, some of it may seem funny, but to those daycare providers, it’s serious stress.

What’s the solution they’re looking for? Could Megan’s books be part of it?

Most of them really don’t know what they need. They’re expressing their feelings.

It’s the way they’re describing the problem that gives us a clue about where they are now and the emotional state they want to be in.

Reflecting these words back to the customer in her product review immediately resonated:

“Are you at a loss to know what to feed your daycare kids?”

“Does lunchtime feel like chaos, every day?”

“Feeling stressed out even trying to decide what to have for lunch?”

The feeling in her potential customer? “Thank goodness — someone who understands exactly how I feel!”

Now look at the flip side. Others in the same forum had a clearer view of how they’d like to feel and what the ideal solution looked like…

Again, notice the language:

“Calm and focused”; “time for discussion / reflection”; “organized.” And there’s the very idea for a product that Megan has already created!

How did we use this?

We put it together with the earlier “problem-focused” language:

“If you wish you could feel organized, calm and focused at mealtimes, if your heart’s desire is to be able to sit down, family style, and eat healthful foods with different tastes while having time for discussion about the afternoon ahead…”

“I have exactly the answer you’ve been looking for!”

This exact process can be followed to help you uncover the right language to infuse your product review with emotional impact.

It doesn’t always work out as clearly as this. Sometimes you have to dig more deeply. But the greater the problem, the more likely you’ll discover words that you can use to good effect.

And maybe you’ll stumble upon ideas for future products in the process.

If so, reassess your thinking about products. You’re matching up problems your audience has with a solution they say they want.

That’s not manipulation. It’s serving your customers. You’re not going to sell them a product they don’t want. You are going to talk about the pros and cons — product drawbacks as well as benefits. You’re not going to deceive them about how the product will change their lives overnight.

You are going to tell them how your product, whatever it may be, can help change their world for the better — a little at a time.

Reminder: You are not writing a review with the primary goal of selling a product. Your goal is offering a solution, meeting a need or fulfilling a desire.

Remember: Your product review is the door through which you lead your customer to the product you’re selling.

You’ll harness this and prove why this product is the one that solves her problem or satisfies her desire as completely as possible.

And your review won’t look anything like the reviews of scammers. It will look and sound like you, helping your customer.

Let’s examine the product you’re about to write a product review page for. How can we ensure that it provides a solution and meets your customer’s needs or desires?

Step 3: Choose Products to Review

It’s important that this part — the factual information about the product — links back to the feeling part. That’s where our work lies now.

We’ll split this into two: products you’ve developed yourself, or have owned, used and love, and products you wish you had the money to try but haven’t.

Then we’ll look at smaller products, for which this process may feel like overkill.

Products You Use

Let’s start with your own products or affiliate products you’ve owned and used.

Use the worksheet you downloaded earlier if it’s helpful. If you haven’t downloaded it yet, sign up now!

It will be very important when you write a product review that you have this information at hand. So don’t just think about it — write it down.

Think through the benefits your product has.

If this is a product you’ve created yourself, or an affiliate link to a product you own and use, it’s a fairly straightforward process. You’re giving your personal feedback on the product: not just its features, but authentic information about how it helped you in real life. If you’re new to affiliate marketing, Miles Beckler covers “how to be authentically helpful” in his affiliate marketing crash course .

The worksheet allows for 5 features and their related benefits. If you can only think of 2 or 3, that’s fine.

If there are more, that’s also fine, but bear in mind you don’t want to overload your customer with information. What she’ll want to know most is how this product addresses her most pressing problem, need or desire.

Break this down into small parts.

• Are there other, similar products your customer has likely tried?
• What makes this particular product stand out above the others?
• What are its 3 – 5 best features? How did those features work for you? Are there any cons to this product’s features?
• If your product is a solution to a problem, what specific problem does each feature solve?
• Whether you’re addressing a problem, need or desire, what are the specific benefits of each feature? List them individually.

Your customer is more likely to buy a product if she can see its features as direct solutions to her problem or an exact match for her need or desire.

• How do each of those features meet the overall needs of your customers?
• Do those features meet the emotional needs of your customers?
• Will they help make her life happier, more relaxed — whatever she wants her life to be?

Case Study: Translating Product Features Into Benefits

I have a website about Italy, which is where I live. I sell a lot of electric pasta machines on my Italian site.

But the most obvious, and best, feature of the pasta machine is that it automates the process. Flour, egg and water go in. 35 minutes later, push a button and pasta comes out the other end.

And the greatest benefit is one we can all relate to: a saving of time . A working parent of two toddlers may want to give the family fresh pasta for dinner, but time is against her.

What does she feel about that? Perhaps frustrated. Guilty that she’s not able to be a “perfect parent.” Tired, if she tries to make pasta anyway… Stressed, because (at least in her mind) other parents seem to manage to provide healthful meals every day.

How does she want to be? Relaxed. Happy that she’s providing nutritious meals. Glad that her children are learning about, and eating, food that’s not processed.

What solutions does the pasta machine offer, and how will they help make her feel good?

• The #1 benefit of automating the pasta-making process is that she has more time to spend with her children.

The added, less obvious benefits? Perhaps improved relationships with the children. A more relaxed household.

• A second benefit is that she’s able to feed them nutritious meals that taste good (after tasting really fresh pasta you never want the dried sort again) and have no additives.

The benefit of that is for her entire family: healthier food means healthy children, an improved lifestyle.

Which may mean fewer doctor’s visits, less time off school, less stress…

And then there are lessons for children about preparing food with fresh ingredients…

See how each separate feature can lead to multiple indirect benefits, many of them emotionally based, which all lead back to how our customer wants to be?

Acknowledge the Negatives

Very few products have absolutely no drawbacks at all, and it’s important to acknowledge that when you write a product review.

Why? Because there are too many fake reviews out there that praise products, mentioning no drawbacks. That’s doing a huge disservice to customers — and will dispel any trust you’ve built up.

So, be honest.

If you’re reviewing your own product and it’s already live, look at what your customers are saying. If they’ve not said anything negative, ask them. Questions like “how do you think this product could be improved?” or “what’s the one thing you’d change about it?” are a good starting point.

If it’s an affiliate product and you can’t think of any cons of the product, look at some reviews. Amazon is a rich source of information. Review all the reviews: one or two stars are the obvious ones to read but sometimes reviews of 3 or 4 stars can give more nuanced problems people have come up against.

Are those issues going to stop your customer from getting through that barred door? Are the drawbacks enough to put her off buying the product?

Take some time to think about your product drawbacks. How could you overcome them?

If you draw a blank, look for reviews from people who’ve used the product and found it lacking but have overcome the obstacles. Are their solutions something you could also offer to your customer?

What If You’ve Never Owned the Product or Tried the Service?

Writing about a product we own and love is obviously the best type of review. But we don’t always have the luxury of testing every product we think will meet our customer’s needs. I don’t have the money, the time or the inclination (well — maybe the inclination…) to try out all of Italy’s best hotels to review for my site.

So, what then?

Occasionally we can do this in person. Friends or family may have tried it. Sometimes we can ask our most trusted customers. What can they tell us?

Be careful about this. People’s memories can be selective, and individuals have differing ideas about what’s a necessary feature. Not everyone thinks having six kinds of tea in their hotel room is critical to their enjoyment of Florence.

Sometimes we don’t have either of those options. In that case, our option is to look at other people’s reviews.

This one is tricky. Earlier, I mentioned “fake reviews.” Amazon, Yelp and TripAdvisor have struggled with them for years.

Why? Because reviewers have written reviews not to offer help to prospective customers but to make competitors look worse. It’s particularly prevalent in the hotel and restaurant industry.

Amazon and Expedia have become better at preventing fake reviews. They highlight those from people who have bought the product or stayed at the hotel. They’ve also prosecuted when they’ve found proven fake-ness — but the problem is still there.

So, what should you look for if you’re curating other people’s reviews for your page?

• A phrase like “verified purchase” or “by a verified traveler” is a good place to start.
• This kind of comment may seem honest:

I received this product for free or at a discount in exchange for my honest, unbiased review.

The intent may well be genuine, but research shows that even with the best of intentions , people who receive goods in return for a review tend to be less critical and more positive, and they give a higher rating than others. (See, for example, this study ). Be careful of this type of review.

• Look for reviews with personal photos. They usually confirm that the person has used the product, stayed at the hotel, eaten at the restaurant.
• Don’t just look at 5 star or 1 star reviews. Check the middle ground. Very few products have no flaws at all, very few are utterly dreadful.
• Search for reviews that tell a personalized story. Some people relate how their family uses a product, or why their dog hates a particular squeaky toy and goes for slippers instead.

Is This Tantamount to Writing a Fake Review?

Is this a manipulative way of writing a review? Some say it is. Clearly, having personal experience is the ideal.

But this is the real world. Do your research thoroughly and make clear in your review that’s what you’ve done.

Whatever else you do, do not, ever , make things up to suit your needs.

Your customer will trust your ideas, knowledge, passion, technique and understanding to make a difference to her life — to unlock that door and lead her through to a more contented life.

Abuse that trust at your peril.

What About Small Items?

Is it really worth going through all this for a $9.99 ornament from Amazon?

Let’s take another real-life example.

Case Study: How to Review Products with Low Price Points

One of the most successful small affiliate products on my Italian site is a $20 snow globe. I sell dozens as soon as we get to August.

Why so successful? It’s not a problem looking for a solution, after all.

It’s successful because it’s hand-made in Italy. It’s robust enough to become an heirloom. And I know this particular section of my Italian site’s audience: they’re very proud of their Italian roots, and keen to keep those roots alive for their children and grandchildren.

So that’s where my product review page starts: with an appeal to emotional ties to Italy:

Looking for a unique and relatively inexpensive Christmas gift, hand-made in Italy, that can be passed down your family for generations?

Whatever the product you want to review and sell, it all comes back to that same issue: put yourself where your audience’s emotions are. Use language that resonates and find a solution, or an item that satisfies their need or desire.

In terms of how much time to devote to researching and writing about smaller items, give as much or as little as you think your product is going to merit. Your $500 course will need more research than my $20 snow globe.

Let’s Summarize

If you’ve completed the tasks and used the how to write a product review worksheets, you now have the background material to make writing your review a straightforward process.

You have invaluable information about…

• What your potential customer’s pain points, needs or desires are, and the language she uses to express them.
• How your product can become the key that offers a solution, meets a need or fulfills a desire.

And you know that…

• When you write a product review, you’ll concentrate on how its features can bridge the gap between where your customer is now, and where she wants to be

Step 4: Time To Write A Product Review

It’s time to write your product review. Here’s what you’ll do:

• Choose a keyword
• Create a main headline
• Draft subheadings
• Write the content
• Find images, testimonials and ratings to include
• Write the call to action

1. Choose a Keyword

2. Create the Main Headline

8 out of 10 people who click across from search results will read your headline. But only 2 will read the rest.

That’s how important your headline is.

The aim is simple: to get the customer to read the first sentence.

Your headline writing must be compelling, suggesting something the customer will find of great value.

Refer to the information you’ve gathered in your how to write a product review worksheets, because your headline must address your customer’s biggest problem, most desperate need, or most wanted desire.

That’s what will make her read on!

A question (to which you know the answer will be “yes”) is a good way to start. And it doesn’t need to be complicated.

Remember I mentioned that one of my best-selling products is rat traps?

“Got rats?” is all I use for the headline of that product review. It’s all it needs, because people who have the problem instantly react.

Suppose you’re offering a program for your customer to cut down on her sugar intake. If you know that what she’s searching for is “sugar detox” then the question “Been eating too much sugar recently?” will hook her.

3. Draft Subheadings

Your subheadings also need to demand attention and convey value. They have a double imperative: to make clear why the text below is a must-read, and to stop your customer from scrolling endlessly — and leaving the page without buying.

Why are subheadings important?

They break up the text, and make reading much easier. They also help keep your reader’s eye moving down the page.

Specifically, each subheading must relate to one of the benefits you identified for your product.

Remember: this is an outline. You can alter it if the subheadings don’t seem to fit once you start writing.

Creating them now will help keep your product review highly focused.

4. Write the Content

Your First Paragraph

It’s your job to make her not just want, but need , to stay on the page.

So grab your reader’s attention by appealing to her current emotion(s) — noted in your worksheet — and expand on the promise you made in your opening headline.

Once you have her emotional attention, she’ll give you her intellectual attention so that you can lay before her all the benefits of this product that will make her life easier.

Your headline referred to her main problem. Now tell her that you know how she feels, and that you know of something that can help. Start to lead her through that door she thought was locked.

Tell her what’s in the page for her. Give a clue here as to what the product can do to solve her problem or meet her need or desire.

Focus on those people who are likely to buy your product. (That focus will likely put off people who are never likely to buy it.)

So, go back again to your worksheet notes. What’s the biggest benefit you noted? There’s your first sentence.

Here’s an example (Where the headline is “Got Rats?”).

“This electronic rat trap is strong enough to help keep your chicken coop free from rodents — permanently.”

Problem (headline) = rats. Answer (first sentence) = this amazing rat trap. End result: I will help get you, my potential customer, to where you want to be: rat free.

Don’t over-promise . People need more than a rat trap to keep rats away — note the words “help keep.”

See how things fall into place when you’ve done the prep work? Simple, right?!

Refer to your worksheets. Note which words you could use, and the main problem / need / desire you referred to in your worksheet.

Now write your opening section.

• Address your customer’s main problem, need or desire. Focus on the one most important benefit.
• Refer to how she may be feeling. Use the words you discovered that she uses.
• Tell her that you understand where she’s coming from because you’ve been there too ( if you have!).
• Summarize why she would find this product of help. Research has shown that using the word “imagine,” if you can do so without forcing it, helps the customer picture how her world could change. Your aim is to make her imagine how her world could look if she used this product or service. Help her to visualize the experience.

This opening section will lead into the remainder of the page, which will describe the benefits — and possible drawbacks — of the product.

The Rest of the Content

General Tips

• To be effective, your review must focus on your customer, not on you. Seth Godin calls this “the only radio station people care about — “WII-FM,” aka “What’s in it for me?”!
• Do not start your review page with the price of the product. Talk first about the specific benefits, until your customer feels she has no real option but to buy your product.
• Remember: you’re not writing a thesis or a scholarly report. The way you learned to write at school or college is not the best way to connect with people, unless you’re in a scholarly niche.
• Keep sentences short. They’re easier to read and understand, and they improve the rhythm of the page.
• Don’t worry about starting sentences with “and” or “but.” If that’s the way you would talk to the customer if she was sitting in front of you, use it.
• If you want to really draw attention to a particular feature, try adding in individual words. Take an example from Apple’s ad for the iPhone X…

• The Hemingway App is a great free tool to examine your content. Don’t click on the green button, just delete their text from the page and paste in your own. If you’ve never used it before, you’ll be surprised what comes up.

Don’t feel you have to satisfy it completely though — sometimes it can tell you to do weird things. Use your judgment and your knowledge of the style your customers like.

• Write so that the potential customer feels like you completely understand her situation — you’ve been there, done that, found the solution / fulfilled your need or desire. Remember, your overall goal is to make her think “Yes! That’s exactly how I feel! This is exactly what I need!”
• Finally, remember the mantra about not writing a sales page.

Don’t sell to a customer. Talk to a friend.

Your content sections are now more or less written for you, based on the information you gathered in the worksheet.

Write your product reviews when you’re feeling energetic and positive. Those feelings communicate themselves in our writing.

If you feel unwell one day, schedule your review for the next. But do not use this as an excuse to avoid writing at all! Every day you put off writing is a day’s potential income lost. It’s important to develop work habits and regularly make time to sit down and write.

Here’s what you’re aiming for:

• “I feel your pain” — reflecting where your customer is.
• “I understand” — been there, done that, know where you want to be!
• “I bet you’ve tried this” (if you know from your research that she’s likely to have tried other products, which haven’t helped).
• “My solution worked” (or “my / other people’s needs were met”) — a story expressing a belief that your product can help.
• “Here are the benefits of this product and exactly how it can help.”

So: take the worksheet, use some of the vocabulary your potential customers were using — particularly the emotive words — and go through each product benefit you highlighted.

After you’ve written each section, read it and ask yourself…

• Why should anyone read this?
• Am I falling asleep reading this?
• Do I actively want to read on to the next section?

Case Study: How to Write a Product Review Outline

Here’s the outline of my rat trap product review, told in pictures.

And these were the three main (emotional) benefits I told my potential customers they might expect:

What If You Haven’t Tried the Product?

We looked at this issue earlier. The same principles apply in the opening section:

• Refer to the main problem, need or desire.
• Consider how your customer may be feeling.
• Tell your customer that you’ve done research to find out what’s most helped other people.
• Summarize why they found this particular product of help.

5. Find Images, Testimonials and Ratings

Although you’re communicating key messages in your headlines, subheadings and text content, images can help sell a product. They help break up the text, they provide an emotional connection, and they show what the product looks like and how it works.

Be creative! Do you make and sell your own products or provide a service? Take a photo of you painting / quilting / cooking / dancing / counselling / with a patient (don’t want to ask permission? Get your partner to play the patient, sitting with back to the camera so the focus is on you).

Remember: images are not only photos. Research shows that about 90% of customers say that video helps them make purchasing decisions, and roughly 64% say that they’re more likely to buy a product online after they’ve seen a video of it.

Not able to make your own video? Check YouTube for an excellent video of the product in use and embed it in your sales page.

If you don’t have your own image of a product you’re selling from an affiliate, use theirs. If you’re not sure about copyright, write and ask.

What if your product doesn’t lend itself to an image — for example, a Kindle book, or an online course? Share part of the product itself. You can do this by either allowing access to (for example) the first chapter / lesson, or by telling people in detail what it includes.

Testimonials

Testimonials are particularly important if you’re selling your own product, and useful if you’re selling an affiliate product.

Use testimonials to counteract any issues you found in the research stage that may reduce the likelihood of purchase. An example might be that it’s too expensive: find testimonials saying “Yes, expensive — but so worth it!” or “You get what you pay for.”

Many affiliate marketing programs include resources to help you in writing about their products. Take some comments from the “review” section of the affiliate company’s site. State that’s what you’ve done — something like “Here’s what some people who’ve bought [the product] on [Amazon] are saying.”

For your own products, it’s particularly important that you make clear that these testimonials are not made up! Yes, it happens a lot, and potential purchasers are wary of “fake reviews.” Wherever possible, ask customers if you may use their full name and a photo. The more detail you can add, the better.

Companies like Amazon and Expedia give stars when you review their products. It helps potential customers quickly know whether or not you’re recommending the product.

6. Write a Product Review Call to Action

You’ve written all your text, added your images, testimonials and rating, and now you’re ready to publish.

Except… you need a Call to Action.

Tip: Brush up your CTA writing skills with these Call to Action best practices or look at some real life CTA examples that work.

At the end of your review, remind the customer about the benefits she’ll get when she buys and how the pain or inconvenience will go away when she buys, or how amazing she’ll feel when she has that lovely picture hanging on her wall.

Once you’ve done that, ask them explicitly to buy. You don’t have to do a “hard sell.” If it’s your own digital product, invite people to “download now,” for example. If it’s an affiliate product, invite people to click over to the company’s site if they need to see more reviews.

And Finally…

Congrats! Not only have you learned how to write a product review, but you’ve created a product review template that you can use time and again.

Before we finish, here are some wrap-up reminders:

• What if you write a great review but get no sales? Test, test, test! Ask your colleagues, family, friends, and your audience in your newsletter or social platforms what they think of the review. Your aim is not to get them to buy, necessarily (although they might!) but to see what they genuinely think.
• When you’ve finished your page, look at it in preview and read it aloud. Does it sound good? Does it flow? Would you be persuaded to buy?
• Put yourself in the shoes of your customer and her problem, need or desire. Have you led her through that door she felt was barred to her forever, to a place where she feels she has genuinely been helped to a happier life?
• Finally, probably the most important question to ask yourself when your article is written is this one: have you sprinkled enough unicorn dust over the content to make it a truly magical experience for your reader? In other words…

When you look at this product review page, are you proud of it?

If your answer is a resounding “yes!” then it’s a big “Congratulations” from me — your product review page is finished.

Learn how to start a business online and earn extra income on the side.

Questions about how to write product reviews as part of your online business? Message one of our friendly Advisors right away

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🏆 How To Write A Product Review (Templates & Examples)

In this coming guide, I will show you  how to write a product review  that does not alienate your readers but can still generate good revenue for your website.

But first, let’s summarise how searching for feedback about a product you are about to buy usually goes…

Step 1:  type “product” + review in Google.

Step 2:  your eyes melt at the number of star ratings and review websites appearing on your screen; half the titles read, “is a scam? Don’t buy before you read this!”

Step 3: Tentatively click on a result that doesn’t seem to be an obvious clickbait and where the domain name looks trustable (i.e, not producthonestreivew.com).

Step 4: Land on a page filled with CTA 100% positive reviews and is obviously completely sold out to the product owner (and, if you’re lucky, some rehashed product descriptions).

Step 5: Close your browser in rage after landing on 3 or 4 such sites, not knowing what to do about buying the product or not.

Does this sound familiar?

It does to me, yet I actually have done that for a while, and if you navigate Health Ambition a bit and look at some of our reviews from a few years ago, you will see we were playing that exact game.

But the truth is, even when they rank, these kinds of product reviews don’t produce nearly as much revenue as they used to.

The truth is, most people are now fairly well educated about sketchy affiliate sites selling this way, and while you can STILL make sales this way, you won’t bank the way you used to.

But with every downturn, there is an opportunity.

In that case, being the honest kid in the block and understanding how to write a product review where you are not afraid to be critical about the product and have the reader’s best interest in mind can have a massive payoff and set you apart from all the crappy online reviews.

We have been experimenting with that in the past 12 months with great success and generated thousands of dollars in affiliate earnings on Authority Hacker.

We have cleared the board, forgotten everything we knew about writing product reviews, and looked around to try and learn from the best. We realized great customer reviews rely on 2 simple things:

• Trust the author
• Bridging features and benefits through real-life examples

While we don’t publish a ton of reviews (and we clearly should release more), we have had great success with them, earning 3 – 5 figures with multiple reviews in the past 12 months.

Here are some of our earnings generated ONLY with reviews.

In this post, we will be sharing the format we use to write those product reviews and earn great commissions on affiliate products.

How to Write a Product Review: 8 Expert Tips

• Create a product review summary box
• Empathize with your readers
• Identify who the product is for
• Introduce the solution with the product
• Explain product features and benefits
• Offer social proof
• List product alternatives
• Use the right formatting for your product review

1 Create a Product Review Summary Box

If you’ve read any of our reviews, you’ve probably noticed a short product summary at the very top of the page.

This summary box is one of the best converting sections on our page.

For example, the summary of our Buzzstream review accounts for nearly 30% of our sales.

The summary box does two things:

• Captures highly motivated buyers  who are just looking for a quick opinion before making a final purchase decision.
• Summarizes the review  and gives readers who are scrolling back up the page another CTA to click on.

An ideal summary should at least have the following six elements:

• A short sentence identifying the product and its intended use.
• Product ratings under different headers. “Value for Money,” “Support,” “Effectiveness,” etc. are some common. Make these visuals by using icons.
• A summary of the product’s pros and cons. Important to throw in the cons otherwise, your review will feel biased.
• A summary of the review. Keep this limited to 1-2 paragraphs.
• A CTA. Use actionable copy on the CTA text.
• The product price, since many of your readers, will decide to buy or not based on this factor alone.

This specific box was built with the elements available out of the box with Thrive Content Builder, you should be able to recreate it quite easily with it.

2 Empathize With Your Readers

For those who are still reading and are here to actually read your content, it’s time to get personal to stand out from the competition.

Have you ever come across a review where the reviewer was more interested in rattling off the product’s features than actually solving your problems?

Such reviews are a dime a dozen online and usually do a miserable job of helping readers.

Understand that buyers read reviews not to see the features; they can do that on the seller’s website.

They want to learn whether the product can solve their problems.

They don’t want to hear about all the cool things the product can do; they want to see how the product performs in real life for someone in the same situation as them.

Therefore, the first step in writing a good product review is to empathize with your readers.

As it turns out, empathy is directly linked with your likability. This, in turn, affects how much people trust and follow your advice.

Empathy And Likability

In the book Influence: The Psychology of Persuasion , author Robert Cialdini says that likability is one of the six pillars of influence. 

The idea behind this is simple: you are more liable to follow someone you already like.

According to The Likeability Factor , how much you like someone is a function of three things:

• Realness: Whether a person comes across as ‘real’ and ‘authentic.’
• Friendliness: Whether a person has an open, friendly disposition.
• Empathy: Whether the person can relate to you and your problems.

How To Use Empathy In Your Product Reviews

Follow these tactics for empathizing with your review readers and making yourself more likable:

• Friendly voice:  Use first-person voice with a casual, conversational style. You should come across as a friend gently guiding the reader through his/her problems.
• Share your problem:  Before you even mention the product, talk about your problems and how the product helped solve it. Try telling a story about how your life was before and after you used the product.
• Pressure the pain:  Ask rhetorical questions (such as “do you feel you’re wasting hours on social media?”) that pull the reader in and make him silently empathize with your situation.
• Be real:  People empathize more with a person than with a brand. Address the reader directly as “you” and use real pictures to draw the reader in.

Your objective in the first few paragraphs of any review should be to tell the reader that you’re just an ordinary person like them and that the review is your personal experience of using that product.

For an example, take a look at this review of Earn1k course from Ramit Sethi:

The reviewer clearly identifies that he’s just a “university student” stuck in a dead-end job. If you are in the market for Ramit’s course (which usually targets millennials), your eyes would instantly light up –  this guy is just like me!

Another reviewer  had the same approach – he identified his profession, said he was bored, and wanted to make something on the side.

This is a situation many people in the market for Ramit’s course find themselves in as well. By stating this first thing in the post, the reviewer manages to empathize with the reader.

You are a nobody in their eyes anymore, and the narrative makes people want to know what happens in the end, keeping them on your page.

3 Identify Who The Product Is For

Most reviewers miss this — they write reviews for everyone, even if they aren’t the right fit for the product.

The result? Tons of tire kickers who waste your and their own time reading the review.

Therefore, the third step in writing the product review should be to clearly identify the product’s target market.

This is quite straightforward – simply include a section in the review that explains who the product is for.

For example, our Buzzstream review states in no uncertain terms that this isn’t a product for you if you send only 100 or so emails a month.

This does two things:

• It qualifies prospects.  If someone isn’t a good candidate for the product, he/she can simply leave at this point without wasting anybody’s time.
• It builds credibility.  We identify a few free alternatives or tell unqualified people they should not buy the product. This tells readers that we aren’t just after their money but want them to get the best possible product for their needs. You can earn a lot of trust with that.

4 Introduce The Solution With the Product

By now, the reader knows he has a problem, is searching for an answer, and trusts you.

This is where you step in and introduce the solution.

You can do this by giving your readers a brief overview of the product. Show them what the product includes, what its capabilities are, and what results users can expect from it.

I like to do it in a video because it makes me more relatable, puts my review on Youtube search, which generates traffic on its own and gives nice multimedia feel to the post.

Essentially, your job in this part is to pre-sell the product.

The Principle Of Pre-Selling

In sales, pre-selling is defined as the process of creating an environment that helps customers choose a product.

By demonstrating the product’s value and answering buyer questions, you can leave such a favorable impression that people buy your product without even being pitched to.

Pre-selling is the process of creating an environment that helps customers choose a product, i.e. sales without selling

Which is to say, pre-sales are sales without the selling.

Pre-sales tactics are very effective in product introductions. It lowers your readers’ guard and demonstrates the product’s usefulness without the added pressure of making a purchase decision. Here are two ways you can pre-sell the product:

• Demonstrate value: Demonstrate how the product can solve problems by showing off your own results.
• Educate: Answer questions and doubts readers might have about the product.

How To Introduce The Product

The best way to introduce the product is to show off your results through screenshots and videos and clear away common doubts they might have about the product.

For example, in our Buzzstream review, we start off by talking about why we don’t have any link-building product recommendations on our website (short answer: they’re mostly crap).

Then we talk about how Buzzstream is different – it’s a relationship-building tool, not just a link-building tool. Then we get people interested by posting a few relevant emails that result in a backlink:

This way, we’ve managed to tell the readers what the product is all about, and how it can help solve their problems.

In our Thrive Leads review, we accomplish the same with a short product walkthrough video:

This demonstrates the product’s value and hooks them in for the rest of the review.

Moreover, it shows them I actually own the products, which pushes trust a little further.

5 Explain The Relationship Between Features And Benefits Through Case Studies

A big part of writing a product review is explaining the product features and benefits. Most reviewers (and vendors) simply list them out one by one.

As you might have guessed, the results from this approach are less than inspiring.

The right way to explain products and features is to actually show how they help solve problems. You can do this by creating a case study inside the review. This accomplishes two things:

• It shows how the product works in a real-world setting.
• It gives value to the reader, builds trust, and they feel compelled to do something in return (buy from your link)

The second part – doing something to get something back – is actually called the principle of reciprocity.

The Principle Of Reciprocity

Robert Cialdini Author of Influence :

“We are human because our ancestors learned to share their food and their skills in an honored network of obligation.”

This is to say: if you do something for someone, they feel obligated to give back. This is the principle of reciprocity in a nutshell.

We’ve seen this principle at play firsthand on Authority Hacker. We give away so much content that we often get comments from readers asking why we’re doing this in the first place.

That’s not all – we’ve even received emails from readers asking us to share our affiliate links. People have read our product reviews and got so much value from them that they feel like they owe us a sale.

This is a powerful concept. Use it in your reviews, and your conversion rates will skyrocket.

How To Create High-Value Product Case Studies

The purpose of a case study inside a review is twofold:

• To demonstrate the product’s features
• To help potential buyers picture themselves using the product and improving their lives by doing so.

The best way to do this is to create a short tutorial that walks readers through a sample use case of the product.

For example, our Buzzstream review shows readers how we used the product to get backlinks for Health Ambition. Not only do we list out the steps we followed, but we also show our results:

For your own reviews, follow these steps:

• Identify core features: These are the features that readers care about the most. Whether they decide to buy the product or not will depend on how well these features actually work.
• Show core features in action: Use a video or screenshot walkthrough to show how the product actually works. For inspiration, take a look at our Buzzstream video review.
• Give value by explaining how to use the product: This is where you can give value and trigger the principle of reciprocity. Your aim should be to walk readers through a short tutorial explaining how to get real results from the product.

In our Buzzstream review, we offered readers a quick overview of the outreach process, then showed them how to use Buzzstream for successful outreach.

We never tried to hard sell the product. Instead, we just focused on helping people with the outreach process. Selling Buzzstream was just an added benefit.

This does not just work with software tools, though; you could do the same with blenders by showcasing some smoothies you have put together with them or showing a case study of how you applied the learnings of a course you are reviewing.

6 Offer Social Proof

Social proof is the third pillar of persuasion, and it can really set you apart from the dumb review sites using spun user-generated content. 

According to Robert Cialdini, quoting results from the  Asch conformity experiments , he shows that people are more likely to follow something that is already popular.

People are more likely to follow something that is already popular .

As you’ll see below, you can use this fact to your advantage while writing product reviews.

How to use social proof in your reviews.

Follow these steps to add social proof of the product’s success to your reviews:

• Add reviews and quotes from other users:  To show how others perceive your product, simply add reviews and quotes from other users. You can easily find such reviews on sites like Amazon, Clickbank, or specialty sites like GSMArena, etc.
• Add reviews from power users:  “Power users” are bloggers, reviewers, and other recognizable online personalities. If they’ve already reviewed the product, use their quotes in your review. This gives readers a nice balance between what lay users and experts think of the product (the same format used by MetaCritic and RottenTomatoes).
• Incentivize comments:  Many comments on a product show that it is popular. You can get people to comment on the review by offering incentives through a contest. Check out our earlier post to see how to run a contest.
• Get more social shares:  Higher social shares = higher popularity. Buy some Facebook or Twitter ads to pump up your reviews’ share count. This subtly shows readers that the review is already popular.
• Use giveaways:  Another tactic to get more social shares is to run a giveaway on the review page. This will pump up the social activity as your social media followers jump in to take the reward.

For example, in this review of the Earn1K course, Dave clearly mentions results from other reviewers:

This was a great try, but something that works even better is to actually quote the other reviews. This way, you both earn more trust and avoid “review shopping” because all the important information of all the major reviews is on your page.

No need to go and read anything else until you make your decision about the product and click the link on that page (your affiliate link) if the answer to “should I buy this?” is yes.

7 List Product Alternatives

This holds particularly true for product reviews where listing alternatives accomplish two objectives:

• Increase sales:  If people are not interested in the reviewed product, they might still be interested in the alternatives. More importantly, it changes the question from  should I buy it to which one should I buy? This is a powerful change in the frame that can profoundly impact sales.
• Show impartiality:  By offering readers multiple alternatives, you subtly tell them that you aren’t partial to any particular product.

Listing alternatives is a rather straightforward process. You can simply include a section titled “Alternatives” or “Competitors” and list out candidates.

The same thing happens With our  Ahrefs Review  and  KWFinder review .

Shane from Activegrowth goes a step further and offers an entire ‘ Do Not Buy ’ list, along with alternatives for each product.

While most people try to shy away from doing that because they’re afraid of not making sales, remember that alternatives may also have affiliate programs , so if you are playing smart, you will make more money doing this, not less.

8 Use The Right Formatting

By now, you have a powerful, persuasive review that gives tons of value to your readers. But before you can hit publish, you also need to format the review for maximum impact.

We have already established the power of formatting in our previous posts.

Follow these formatting guidelines in your review:

Use Plenty Of Pictures And Screenshots And User Generated Images

Pictures are crucial for creating great reviews, especially if you believe in the “show, don’t tell” philosophy. 

Use them generously in your articles, but make sure that you only use real pictures, not stock images lifted from the product creator’s website.

Try to aim for a 3-4:1 ratio between pictures and images. That is, for every three-four paragraphs, include an image.

This gives much-needed visual flow to your review. 

Sites like  Trustedreviews.com  use this tactic with great success, and a study has shown that  user-generated images greatly improve conversions  by a lot.

Divide the Review Into Sub-Sections

Writing a great product review isn’t enough; you also have to make sure that it is easy to navigate.

You can do this by breaking down the review into separate subsections. We do this for most of our long posts.

Try to use both headings and pictures to mark subsections.

I must admit I have skipped that one for Authority Hacker and have had complaints about it, so I will take my own advice and implement those soon!

Use Symbols And Icons

When listing out features, benefits, and ratings, use symbols and icons to add visual flair to the page.

It won’t make a bad review great, but it will make your review easier on the eyes and faster to scan. Use a plugin such as Thrive Content Builder to make this process easier.

Offer Star Ratings

Star ratings or scores out of 5 or 10 are used in almost every product review. Your audience implicitly understands what they mean.

They know that 4/5 stars mean an almost great product, while a 1/5 is universally recognized as a “don’t buy” product.

You can either use star ratings:

Or you can use a score

Both work equally well. You can also add your star rating to your search results with the  all-in-one schema.org WordPress plugin .

Divide Comparisons Into Columns

If you’re offering comparisons (say, a pros-cons list, or a feature list across two products), placing them into separate columns is useful.

This is a simple, visual way to make a comparison.

Users can juxtapose two features/benefits side by side and better understand the product and has been used by magazines forever, it’s a classic visual code.

Use Multiple CTAs

Lastly, make sure to use multiple CTAs throughout the review. You should have at most 3 CTA – one each at the top, middle, and bottom of the post.

Use the simple, value-driven text on the CTA. Don’t write “buy now.” Instead, use something like “Try the [product name] free trial” or “Learn more about [product name].

Don’t go beyond three and maybe a few links inside the content otherwise readers will think that you’re trying too hard to sell.

Make sure that the CTA stands out on the page. Use a bright, bold color that isn’t used heavily elsewhere, and give it a big enough size to attract attention.

I have also noticed that animating the call to action and the call to action alone increased the number of clicks on our affiliate links.

Writing product reviews isn’t quite as easy as getting the specs and stringing together some thoughts. If you want your reviews to sell products (and rank well), you’ll have to do some legwork.

Don’t be like one of those spammers who write fake reviews and get banished from the SERPs every week. 

Instead, offer real value to readers, and they’ll thank you by buying from your link.

Master the art of influence to create reviews that deliver value and sell products.

And lastly, make sure to organize and format your review well — it’s the difference between a review no one will read and one that gets hundreds of shares.

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How to Write a Product Review

Last Updated: December 21, 2023 Approved

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 35 people, some anonymous, worked to edit and improve it over time. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 26 testimonials from our readers, earning it our reader-approved status. This article has been viewed 288,607 times. Learn more...

Writing a product review of an item you have purchased and used can be a great way to share useful information with other shoppers, promote products you love, or just build your writing portfolio. One can review almost any product - from an electric toothbrush to a new hybrid car. However, the internet is inundated with product reviews, many of which offer only glowing praise or bitter criticism and are not useful to the average consumer. A good product review is based on research and knowledge of a product, and a balanced assessment of its benefits and flaws. Continue reading for tips on how to write a helpful product review.

Sample Product Review and Writing Help

Getting to Know the Product

• Read the manufacturer's website, as well as any manufacturer information included with the product you are reviewing. Beware of publicity material released by manufacturers and retailers - readers will often stop reading if they sense that publicity material is being used rather than observations drawn from real-life experience.
• Look into the competition and research the benefits and flaws of products that consumers consider alternatives. This will allow you to compare and contrast the reviewed product with the often numerous alternative products on the market. [1] X Research source [2] X Research source

• If you have a blog and wish to post reviews, contact companies through e-mail, a phone call, or even traditional mail. Make sure to be upfront about the type of blog you write and the traffic it receives, and keep your message short and to the point.
• Larger companies may employ a marketing or sales representative. If this is the case, contact the appropriate representative and pitch your review directly to them. [3] X Research source

• Fake reviews that are full of exaggerated praise or criticism are widespread on the internet, and most people will stop reading a review if they suspect it is written with ulterior motives. A genuine appraisal of a product is the best way to draw a reader's attention. [4] X Research source [5] X Research source
• Providing a photograph or video of your interaction with the product will demonstrate to your readers that you have actually used it, and will lend credibility to the review. [6] X Research source

• Is the product easy to use?
• Is it of high quality?
• Is it geared towards somebody like me?
• Have others had a good experience with the product?
• What are the pros and cons of the product?
• What alternatives are available, and how do they measure up?
• Is the product worth my money? [7] X Research source

Writing a Product Review

• For first-time users, dedicate some space to explaining the functionality of the product in some detail, treating the product as if all the features are new. Teaching new customers about a product is an important aspect of a product review.
• For experienced consumers, focus on the evolution of a product from one model to the next, as well as any common defects or problems users may have encountered in the past. Long-time users of a product will often read reviews for solutions to problems, giving you a chance to demonstrate your knowledge of a product. [8] X Research source

• Make sure to clearly explain how you arrived at your judgments, and specifically address why you believe certain features are beneficial and why you consider other's flaws.
• Most people will be looking for an unbiased review of a product, and thus a clearly explained, balanced review is more likely to be read than a review that focuses too much on the positive or negative aspects of a product (unless warranted, of course).

• This is particularly important for first-time buyers who may require a point of reference before deciding to purchase.

• Points of interest may include how easy or difficult the product is to use, specific features that will appeal to particular audiences, as well as how the product relates to other products readers may have used in the past.

• Allow some time to pass between the release of a product and the publishing of your review. This will allow you time to properly test the product and arrive at an honest evaluation. Readers will more often trust a reviewer who can demonstrate that they have spent some time with a product before offering a review.

Community Q&A

• Use your own voice. No need to be overly formal. A coherent, conversational tone is just fine. Thanks Helpful 0 Not Helpful 0
• Do not use a negative review instead of a Bug Report for an app, especially if you are getting something for free. Instead, write a note to developers who can get something fixed without disparaging an otherwise good application. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ http://www.humanproofdesigns.com/real-reporting-how-to-write-a-product-review-when-you-dont-own-the-product/
• ↑ http://www.problogger.net/archives/2011/04/19/how-to-write-amazing-product-reviews/
• ↑ http://www.incomediary.com/how-to-start-a-review-blog-and-get-free-review-products
• ↑ http://www.nytimes.com/2011/08/20/technology/finding-fake-reviews-online.html
• ↑ http://www.nytimes.com/2012/01/27/technology/for-2-a-star-a-retailer-gets-5-star-reviews.html
• ↑ http://www.problogger.net/archives/2012/11/20/how-to-write-a-must-read-product-review/

About This Article

Before you write a product review, spend time using the product, and make notes about whether the product is easy to use, the pros and cons of the product, and whether it’s worth the purchase price. When you’re writing the product review, explain the functionality of the product and what all of the features are for. Include the brand name, model number, measurements, price, and any other relevant information. To learn how to publish your product review, keep reading! Did this summary help you? Yes No

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How to write a powerful product review in 8 simple steps.

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• copy-button#copy track#send" data-controller="track" data-track-category="LiveChat Partners Blog" data-track-action="Share" data-track-label="Copy link" > Copy link to clipboard Link copied to clipboard https://partners.livechat.com/blog/how-to-write-a-product-review/

Think about your buying habits for a while.

Normally, the higher the price (or the more crucial to your well-being a given product is), the harder you strive to make sure your choice is the only right decision. To feel confident about the purchase, you look for solid proof of the product’s quality.

And it doesn’t matter what that purchase might be — whether it’s food, books, kitchenware, vacation rentals, or even dog toys - you always check out online reviews .

OK, now switch perspectives. This time you aren’t a buyer but a seller — or, even better — a promoter of a given product. A reviewer, to be specific. Here is a simple fact any marketer (or blogger or website owner) should take to heart:

No matter what you are trying to sell — one of the easiest ways to make money on your blog is by writing great product reviews. The question is: how to write a product review that actually gives people value?

But first: what are product reviews?

A product review is an evaluation of a product that shares the reviewer's opinion about its features, performance, quality, and overall value. The purpose of a product review is to provide potential buyers with a detailed and honest assessment of a product to help them make an informed decision before making a purchase.

A product review can include information such as the product's specifications, its benefits and drawbacks, and comparisons with other similar products in the market. It can also include personal experiences or stories about how the product was used, as well as any issues or concerns that the reviewer encountered while using it.

Product reviews can be found on various platforms such as e-commerce websites, social media, blogs, and review websites. They are often written by consumers who have purchased and used the product, as well as professional reviewers who specialize in testing and evaluating products.

What’s more, reviews often prompt readers to discuss, rate, and comment on products they might have purchased or are thinking about buying.

Recommend products that sell itself

Join our Partner Program, write reviews of our ecommerce products, and earn up to 25% commission for a lifetime!

The role of product reviews

Customers are heavily-dependent on reviews which are often authentic articles written by real users. So, reviews are social proof and help build trust and loyalty .

The more product reviews an item receives, the more transparent it seems and this boosts its credibility. People trust social proofs — especially when the review’s author isn’t related to the brand and isn’t anonymous (i.e., can be addressed by name and their social profile can be looked up).

Consequently, if proof of a product’s or service’s quality gets corroborated by multiple and unrelated sources, this positive vibe resonates across the web. This boosts the odds that a prospective buyer will pick that particular product.

Obviously, writing product reviews is also a great way for affiliate marketers to share their thoughts about the product they affiliate with and share their affiliate link with an audience. For example, you can create a YouTube video about LiveChat and then share your link in the video's description.

Inspire your audience

Spread the word about our products and increase your revenue.

Why do people read product reviews

Why do people read product reviews in the first place? After all, do savvy shoppers buy anything without checking online reviews?

Here’s an example. Imagine you are reviewing Headspace , the meditation app. This is a real-life example because, personally, I’m a Headspace believer and practitioner. :-)

Or we can go with a different example — this time, let’s make it something B2B. For Instance, LiveChat :

So, what should you begin your review with? People want to get to know some practical facts, so:

• Talk about how the product grew on you and share first impressions (and all the consecutive ones!).
• Share your experiences with the product.
• List real pros and cons of the product.
• Tell the readers if a product is aimed at them [who the target users/buyers are].
• Rule if the product is of the highest quality and whether it’s simply worth buying.
• Is it user-friendly?
• Discuss some potential pain points.
• Provide alternatives.

Online reviews should touch on both pros and cons of a product, service, or even a whole brand so that shoppers understand the key selling points as well as its market strengths and weaknesses.

A powerful product review should clearly point out who the product is for. Another reason why people read product reviews is even simpler. Users want to make sure the product is the best of its kind . Take marketing tools — people want to make sure they’re straightforward, user-friendly, and generally easy to handle .

Moreover, people are curious about alternative solutions . Though, to be honest, they just want to make sure that the product they want to buy is the undisputed king of its category. Also, other users’ experiences aren’t meaningless . Readers want to confront as many opinions as possible before making an actual purchase.

So, in short, a product review is a blog post or a video that will help your target audience to make a purchase decision. It describes product features, pricing plans, how a product performs, and your personal recommendations. It should answer questions that highly motivated buyers can have.

What are the benefits of writing product reviews?

First and foremost, people trust product reviews — a whopping 88% of consumers trust online reviews as much as personal recommendations . There you go — positive product reviews can bring a substantial rise in sales.

Here’s what you get out of writing reviews:

• Money - you can earn some extra money by reviewing products as an affiliate.
• Authority - you build authority as a reviewer and people will trust your opinion if you play it right.
• Freedom - as an independent reviewer and marketer only you decide what products you want to review, recommend, and write about.
• Traffic - your content helps you gain organic traffic and you can rank your website for strategically chosen keywords.

There are also many other perks (and also drawbacks) of becoming an independent product reviewer. Okay so now, with all those reasons in mind, it’s time to figure out what you can do to craft a genuine product review .

How to write the perfect product review

1. get your hands on the product.

Being an independent marketer and reviewer demands that you get access to products you are going to review. You might just go ahead and buy them or pitch the manufacturers and just ask for access. It’s quite likely that a company’s marketing representative will be happy to give you access to the product at least for the time you’d need to review it.

2. Join the affiliate program

However, the best idea is to become an affiliate partner if it’s an option.

This will come with additional perks like, for instance, a fixed and sometimes even recurring commission paid on each sale you referred. Being an affiliate makes sense because you’re promoting these products anyway, so why shouldn’t you get a cut and generate some passive income on the side?

Becoming an affiliate is a whole other story, however, so here’s where you can learn more about becoming an affiliate with LiveChat.

3. Learn about your product(s)

Once you join affiliate programs or get access to products in any other way, make sure you do your research and study the product. You want to become an expert. Be curious and find out everything about the brand and the product itself. Include competitors in your research and the whole industry as well, before you get started on your reviews.

Remember that reading reviews that are already out there is a must. It will give you an idea of what was important for your competitors. You might also want to take a look at alternative products reviews

4. Be honest. Don’t hype it

Full transparency is key. Eyes on the prize and remember this:

• People will quickly put two and two together, and they’ll notice (and inevitably raise a fuss) if you aren’t honest.
• It’s always better to look at products through the buyer's eyes. It makes no sense to trick your audience into thinking that your product has no flaws. Be balanced instead.
• Honesty wins you credibility and users will become loyal and visit your blog or site anytime they want to make a purchase.

5. Confront other players

Product comparisons are crucial to any good review. They provide your readers with a clearer picture of the whole category. Your readers will know what the options are and will feel more confident about getting the recommended model.

Talking about alternatives will lend you credibility — especially if you can say something more than, “Hey, these are available, too!”

6. Get a discussion going

Anytime you publish any content (not just reviews), ask for feedback and kindle discussion. Let people speak their minds and create a dedicated space for discussion and try to build up a community.

This will invite your readers to leave reviews — and user-generated reviews are tremendously powerful. For instance, millennials, trust user-generated content 50% more than other media.

So, empower users to generate that content!

The more social proof you accumulate below your own review the better. There are also some solid SEO reasons for this. A discussion thread makes a web page longer which helps it index and rank better.

7. End a product review with a take-home message

The last few paragraphs are perfect for expressing your private opinion. This is where you can get slightly subjective and speak your mind freely. Recap all the key points you touched on in the review, disclose the price and tell the reader if there’s a free trial (remember, the word “free” is intoxicating — if applicable, sprinkle it throughout your article and emphasize free options to get people excited. It usually works wonders). Sum everything up and make the final verdict.

8. Implement 5-Star rating and rich snippets

Enable a simple 5-star rating system with CSS and HTML radios on your review page and also add rich snippets that will be visible in the search results. This isn’t all that difficult.

Such a visual rating score in the search results will certainly make your reviews stand out, boosting your CTR and driving more traffic. And don’t forget that the CTR translates to SEO results in the long run!

Also, remember to include affiliate links within your review here and there. Mind their frequency of occurrence, so they don’t overwhelm the reader or dominate your copy. Not sure how to get this right? Read how to use affiliate links correctly .

A product review template

Writing a product review is much easier when using a template, so let me show you one.

Title : [Product Name] Review : [Brief Summary of Your Overall Experience]

Introduction :

• Briefly introduce the product and what it does
• Explain why you decided to use it and what you were hoping to achieve
• List and describe the main features of the product, such as live chat, chatbots, customization options, and integrations
• Explain how each feature works and how it helps you achieve your goals
• Evaluate the usefulness and effectiveness of each feature

Ease of use:

• Describe how easy or difficult it was to set up and use the product
• Explain how intuitive the interface is and whether it's easy to navigate
• Evaluate the overall user experience and whether it meets your expectations

Performance :

• Evaluate the speed and reliability of the product
• Explain whether it meets your needs and whether it's able to handle your workload
• Mention any issues or limitations you've encountered while using the product
• Describe the customer support experience and how responsive and helpful the support team was
• Explain how easy or difficult it was to find answers to your questions
• Evaluate the quality of the documentation and resources provided by the product

Value for money:

• Evaluate whether the product provides good value for its price
• Compare it to other similar products and evaluate its pricing relative to its competitors
• Explain whether you would be willing to pay for the product again in the future

Conclusion :

• Summarize your overall experience with the product
• Mention any standout features or benefits of the product
• Explain who you would recommend the product to and why

And now, an example of a filled template.

Title : LiveChat Review : A User-Friendly and Effective Live Chat Solution

Introduction : LiveChat is a software tool that enables businesses to provide real-time customer support through a chat feature on their website. As a customer service representative, I decided to use LiveChat to improve customer satisfaction and engagement.

Features : LiveChat's main feature is the live chat, which allows me to communicate with customers in real-time. Additionally, it has chatbots, ticketing, and reporting features that make it easier to manage customer interactions. It also integrates with other tools such as CRM and social media platforms, which enhances my workflow.

Ease of use : Setting up and using LiveChat was very easy, and the interface is intuitive and user-friendly. Navigating through the software and accessing its features is straightforward, making it easy to engage with customers and provide prompt service.

Performance : LiveChat's performance has been exceptional, with fast and reliable connections even during high-traffic periods. The software's chatbot feature has been particularly helpful in handling routine inquiries, freeing up my time to address more complex customer needs.

Support : LiveChat has an excellent customer support system, with responsive and helpful support teams available through live chat, email, and phone. The software's documentation and resources are also comprehensive and well-written, making it easy to find answers to any questions.

Value for money : LiveChat's pricing is reasonable and competitive, considering its features and functionalities. Compared to other live chat solutions, LiveChat offers a good value for its price. I would definitely pay for the software again in the future.

Conclusion : Overall, LiveChat is a user-friendly and effective live chat solution that has helped me to deliver prompt and high-quality customer service. With its extensive features, fast performance, and responsive support, I would recommend LiveChat to any business owner or customer service representative looking for a reliable live chat solution.

And now, let me leave a quick checklist of what has to be included in every great review:

• core features (or a feature list if there are just a few features),
• real life product photos (or screenshots if your reviewing software products),
• product price,
• description of your experience with the product and your opinion.

Et voilà, now you know how to write a product review!

Online reviews are a great way to monetize your blog, start your affiliate marketing business and get it up and running . It’s a proven method, and we’ve got hard data to back it up. BrightLocal conducted a consumer review survey , an annual exploration of how consumers read and use online reviews.

What are their key findings?

• 84% of people trust online reviews as much as a personal recommendation,
• 7 out of 10 consumers will write a review for a business if they're asked to,
• 90% of consumers read less than 10 reviews before forming an opinion about a business,
• 54% of people will visit the website after reading positive reviews,
• 73% of consumers think that reviews older than 3 months are no longer relevant,
• 74% of consumers say that positive reviews make them trust a business more,
• 58% of consumers say that the star rating of a business is most important.

Interestingly, according to Econsultancy, even bad reviews improve conversion by 67% . Hope these facts are convincing enough for you. As you can notice, there is a point to creating product reviews.

Go ahead, become a LiveChat affiliate and start reviewing our product, making a solid profit. Don’t limit yourself to just us — feel free to review brands and products from other industries to fully harness the power of your site.

Become our Partner

Spread the word about our products and increase your revenue

That’s all for now on writing a powerful product review. Once something new comes around, I’m going to supplement and update this write-up.

Congrats, you're ready to write reviews!

Share it with the world

• copy-button#copy track#send" data-controller="track" data-track-category="LiveChat Partners Blog" data-track-action="Share" data-track-label="Copy link" > Copy link Link copied to clipboard https://partners.livechat.com/blog/how-to-write-a-product-review/

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How to Write a Product Review With 10 Tips and a Template

Want to make your product reviews stand out from the crowd?

Writing a quality product review takes time. So if you’re going to put in the time, you want to get the best results, right?

Thankfully, there are some tried-and-true tactics that you can start implementing in your reviews to help make them more effective.

Not only will learning how to write a product review make your reviews more helpful to your readers, but these tips will also help you increase your reviews’ conversion rates, which is important to your bottom line if you’re monetizing your site with affiliate marketing .

In this article:

1. Avoid the “High School Essay” Introduction

2. showcase your expertise and how you tested the product, 3. format your review to make it scannable, 4. highlight real use cases or solved pain points, 5. include pros and cons, 6. tell people who the product is for (and also who it’s not for), 7. recommend alternative products, 8. include real product pictures or screenshots, 9. highlight important purchase details (pricing, variations, etc.), 10. recap important conclusions at the end, copy and paste this product review template, another tip to improve your product reviews, start writing better product reviews today, how to write a product review: 10 tips to follow.

Here are 10 tips you can implement today to start writing more helpful and effective product reviews. 

At the end of this post, we’ll also include a product review template that you can use as a rough guideline for your reviews.

As with any blog post, your review’s introduction is one of the most important elements because it’s what convinces readers to engage with the rest of your review.

However, it’s easy to fall back on the introduction style that you were taught in school, AKA the high school paper introduction .

Let’s say you’re writing a review of a mattress.

The high school essay introduction would go something like this:

“Mattresses are a very important part of every bedroom. Everyone needs a mattress to sleep on and there are a lot of options to choose from. What’s more, mattresses can be expensive, so it’s a big decision to make. No one likes wasting money, so you’ll probably want to do some research before you choose your mattress. You’ll also want to make sure your chosen mattress fits your sleeping style…”

None of that content is wrong – it’s just not really helpful to the person who’s reading a product review.

Someone who’s reading a review of a mattress already knows that choosing the right mattress is important – that’s why they’re reading a review instead of just purchasing the first mattress they come across!

A better introduction would get straight to the point with something like this:

“Is the CoolMattressCompany Model X mattress the best value mattress in 2022? To help you decide, we purchased this mattress and ran our own set of 20 hands-on tests.

In general, this mattress makes a great option for side sleepers who sleep hot, but back and stomach sleepers will probably want to stay away.

To learn where our conclusions came from and see all of our hands-on testing data, keep reading our full CoolMattressCompany Model X review”.

In a few sentences, this introduction builds trust, shows readers you actually tested the product, and shares some key conclusions so that readers start getting value from the post right away.

If you want people to trust your opinion, you need to give them a reason to.

Some of the people reading your review might already be fans of your website, in which case they’ll inherently trust your opinions because they know who you are.

However, a lot of people will also find your review from Google search , so they won’t have any preexisting reason to trust you when they start reading.

When they first land on your review, they’ll be asking themselves questions such as the following:

• Who is this person?
• Does this person know what they’re talking about?
• Did this person actually test the product?
• Why should I trust this person’s conclusions?

Ideally, you’ll want to showcase some expertise near the beginning of the review, as this can help convince visitors to keep reading.

The Sleep Foundation does a great job at this, with a summary box at the top that lists the review’s author qualifications and testing methodology. Readers can also click on the author or methodology to see more information in a popup.

For high-value products, you might want to go further and explain your actual testing methodology. That is, how you tested the product, what objective tests (if any) you ran, and so on.

For an example of a more in-depth methodology section, Wirecutter also does a great job of building trust by including an entire “How we tested” section that showcases the full testing methodology, along with real pictures from the testing ( more on that a bit later ).

When you write a product review, you need to satisfy two very different types of readers:

• “Just give me the facts”-type people who just want the conclusions and don’t care about all of the details.
• “I need to know every single detail to make my decision”-type people who want to read all of the details and see all the test results.

While these might sound like two polar opposite objectives that are impossible to satisfy in the same review, you can cover both scenarios – you just need to focus on formatting.

The basic idea is that you want to use formatting to offer short, scannable conclusions for people who just want the high-level details, and then detailed explanations and data for people who want more information.

For example, consider another mattress review from Sleep Foundation – it offers a scannable information box at the top to quickly communicate the key details and then deeper explanations in paragraph format right below:

RTINGS.com is also one of the best here, with a tabbed summary box that includes pretty much all the information that “just give me the facts”-type readers will want. People who want more depth can keep reading to see where all of the conclusions come from, which RTINGS.com also includes below the summary.

If you’re using WordPress, you can use blocks to easily create custom callouts and summary sections.

When you’re writing a review, it’s important to highlight a product’s features. However, features aren’t really what people care about.

Instead, readers are more concerned with how those features help them in the real world and solve any potential pain points that they’re dealing with.

For example, here’s a feature:

“Mattress A offers high-density Corelite foam”

Now, if that weren’t a made-up technology that was created just for this example, people who were really into mattresses might already know why “high-density Corelite foam” is important.

However, most of your readers who are just looking to replace their mattresses won’t have a firm idea of why they might want such a mattress.

For that reason, you want to go further and also explain why/how that feature will make the reader’s life better/easier.

Here’s an example:

“Do you ever wake up sweating in the middle of the night? Mattress A offers high-density Corelite foam which means the mattress actively moves heat away from your body. This helps keep the mattress cool to the touch all night long and lets you avoid those mid-sleep sweats”.

Now, the reader knows about the feature and how that feature will actually improve their life if they purchase the product.

If you want to write a quality product review, you can’t just focus on the good parts of a product – you also need to cover the bad parts.

There are two big reasons to include positives and negatives:

• It demonstrates authenticity to your human readers and helps them make better decisions. Most products are not perfect and there are always trade-offs, even if they’re minor. Highlighting those tradeoffs will help people be more confident that the product is still right for them (or that an alternative might be better – more on that later).
• Google has emphasized its desire to see pros and cons in its various Product Review updates , which means that not adding any information on a product’s downsides could make your review less likely to rank in Google.

However, you are free to play around with your “framing”, depending on how you prefer to approach your reviews.

The “standard” approach for product reviews is to use “pros” and “cons”, which will be universally understood by your readers.

If you want a more aggressive framing, you could do something like “what the product does well” and “what the product does poorly”.

And if you want a softer framing, you could do something like “what the product does well” and “where the product could improve”.

There’s no right or wrong here – it really just depends on your website’s tone of voice.

When writing product reviews, it’s easy to focus on telling readers how they will benefit from the product. And that’s important – it was tip #4 on this list!

However, it’s just as important to highlight the scenarios in which a person won’t benefit from the product (or at least where the product isn’t optimized for that scenario).

This is similar to the idea of pros and cons, but it’s about taking the “cons” and applying them to real-world use cases that the reader might be considering.

Highlighting use cases where the product is not a good fit serves two purposes:

First, the obvious purpose is that if the person does fit in one of the scenarios where the product isn’t a good fit, it will help them make a better purchase decision.

However, the slightly less obvious purpose is that it also makes people more confident in purchasing the product that you reviewed if they don’t fit into one of those scenarios.

For example, consider the conclusion of our review of the Gravity Forms plugin for WordPress . A user who only needs a simple contact form would know that maybe there are better options for them, while a user who wants to create more advanced types of forms would be even more confident that Gravity Forms is the right option for them.

For another example, here’s a different mattress review from a site named Sleepopolis that does a great job of highlighting both types of recommendations. Better yet, it also uses the “who it’s not for” section as a place to direct readers to products that might better fit their needs, which leads to the next point…

It’s rare (almost impossible) for the product that you review to be the best option for literally every single person reading your post.

As we’ve discussed already, trying to position a product as being the perfect option for every person in the world will rightfully feel inauthentic to your readers.

Instead, be upfront that other products might be better in certain situations. Then, include those products and when the reader might want to choose them over the product that you reviewed (along with their drawbacks).

“While we think that Mattress A is the best option for side sleepers, back sleepers might not find it quite as comfortable. If you exclusively sleep on your back, you might want to consider Mattress B instead as it offers better support and comfort for back sleepers.”

Price is also a common reason for searching out alternatives, and it’s always a good idea to recommend some cheaper alternatives. If you highlight the drawbacks of these alternatives, they can even serve as a foil to highlight the advantages of the product that you reviewed.

The Wirecutter does a good job of always recommending a budget pick and also explaining the tradeoffs of going with a cheaper option.

Beyond being helpful for human readers, Google also looks to see alternative product recommendations as part of its Product Review algorithm updates.

Sadly, the online product review space is not always a pillar of honesty and it’s common for some sites to “review” products that the writer hasn’t personally used.

Typically, these writers will just read existing reviews for the product and then summarize that information.

This causes two big issues if you want to make people take your reviews seriously:

• Savvy readers will be on the lookout for red flags, and a lack of original imagery is one of the biggest red flags there is.
• Google has been trying to target and de-rank these types of reviews with its many Product Review search algorithm updates. To help do that, original images are one of the factors that Google looks at when ranking review posts.

While showcasing your expertise and testing methodology is one way to assure visitors that your review is legitimate, another good strategy is to make sure to take your own unique product pictures and screenshots.

For physical products, it’s easy to display unique pictures because every shot you take will have its own unique background and framing.

If you’re reviewing software products, though, it can be a little trickier to highlight that your images are unique because every user experiences the same interface (more or less).

To address this, try to make use of any user input fields to show that you’ve really tested the product. You can then make sure to include that information in your screenshot.

For example, in our review of the Gravity Forms plugin , you can see how we used the form title and description to show that we really are using our own version of Gravity Forms for the review:

This tip won’t apply to all products…

However, some products, especially digital software products, can have more complex pricing and licensing options.

For example, a piece of software might have different licenses that affect usage limits, features, support policies, and so on.

In these cases, it can be helpful to explain those different options to readers and guide them towards the variant/license that best fits their needs.

On the other hand, if you’re reviewing, say, a blender…you probably don’t need to spend much time on the purchase details because there’s only one option that people can purchase. 

Instead, you can just link out to some of the best shops and call it a day.

To conclude your review, you’ll want to summarize all the important information from the previous sections and then end with a call to action.

You can start with a recap of the product’s pros and cons, along with the real-world use cases that it handles well (and poorly).

Then, you can finish with a CTA to purchase the product if it fits the user’s needs, along with some recommendations for alternative products that do a better job at handling the reviewed product’s weak spots.

The idea is that both you and the reader benefit whether or not the product is a good fit for them:

• If the product does fit their needs, the CTA will encourage visitors to go to the store and make their purchase ( which might earn you a commission if you’re using affiliate marketing ).
• If the product doesn’t meet their needs, the reader will have recommendations and links to other products that better match what they’re looking for ( and those products also could contain your affiliate links if that’s part of your monetization strategy ).

Before writing your next review, copy and paste this template into a document, and keep it on file. By following each of these steps, you can ensure every review you write covers everything your reader needs to know:

• Straight To The Point Intro that builds trust, shows readers you actually tested the product, and shares some key conclusions so that readers start getting value from the post right away
• Author Summary that shows the expertise and credentials of the reviewer
• How You Tested methodology / summary to build trust
• Quick Scan Ratings / Summary for “give me the facts” visitors
• In-Depth Details for “tell me everything” visitors
• Highlight Real Use Cases to show how it solves actual pain points
• Present Pros and Cons to verify authenticity
• Show Who It Is For and Who It Is Not For to help people make the right decision
• Recommend Alternative Products for the “this is not the right fit” crowd
• Include Product Photos or Screenshots that you personally took to verify authenticity
• Highlight Important Purchase Details for More Complex Products such as pricing plans, licensing terms, and so on
• Summary / Recap with Calls To Action (CTAs) to purchase this product as well as the recommended alternatives

Beyond following the product review template from the previous section, another great way to improve your product reviews is to, well, read a lot of product reviews!

More importantly, read product reviews from successful sites in competitive areas.

If you noticed above, we included a lot of examples from websites reviewing mattresses. 

There’s a reason for that – the mattress/sleep space is one of the most competitive spaces when it comes to product reviews, so a lot of the successful sites go above and beyond when it comes to structuring/formatting their reviews in an optimal way, testing their products (and showcasing their methodologies), highlighting the authority of their writers, and more.

Another example of a competitive niche would be headphone reviews. Sites like RTINGS.com also go above and beyond when it comes to showcasing their testing methodology and formatting their reviews.

While you might not be able to set up a full testing lab like RTINGS.com or some of the mattress review sites, reading reviews from these types of sites with a discerning eye can help you discover all types of strategies that you can take and apply to your own product reviews.

If you want to write helpful, effective product reviews, you need to go beyond just surface-level praise for a product.

First, you need to get the reader to trust you. You can get this trust by writing a strong introduction, showcasing your expertise, explaining your testing methodology, and including real images of the product.

From there, you want to highlight both the good and the bad of the product. More importantly, you want to connect those pros and cons to real-world scenarios and paint points.

You also want to explain any potentially confusing areas, such as pricing policies for software products.

Remember that you’ll have different types of readers. Some of them will want to read all 3,000 words of a detailed review, while others will just want the high points. To that end, try to add callouts and summary boxes that provide quick access to key information.

Finally, end with a recap of all the important information and clear calls to action that guide readers toward the best products for their situations.

If you’re ready to start publishing your own product reviews , WordPress.com offers an easy way to get started.

You can be up and running with a working website in just a few minutes and WordPress.com gives you all the tools you need to format your reviews in an optimal way, including summary boxes, buttons, and more.

To get started, create your WordPress.com account today . You can use the free plan to begin and then consider upgrading to the WordPress.com Business plan to access tons of useful plugins to improve your product reviews.

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About the author, colin newcomer.

Colin Newcomer is an expert WordPress writer who has been using the platform for over a decade. He's on a mission to test every single plugin at WordPress.org.

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Product review examples: What does good look like?

Drive conversion

Guylaine Cadorette

Global Marketing Content Manager

February 5, 2024

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How much power do product reviews actually hold over consumers’ buying decisions? Far more than you might think. But what does good actually look like? What’s an example of a product review that shoppers want to see?

Product reviews and other forms of user-generated content ( UGC ) have become the cornerstone of trust and loyalty in the digital marketplace.

• 88% of shoppers use reviews to discover and evaluate products
• 47% say online reviews are an influential source of information, second only to recommendations from family and friends
• Companies that incorporate UGC into their social campaigns see a 50% increase in engagement  
• 84% of millennials say UGC affects their purchasing decisions, while almost half of Gen Z customers say social media is their top inspiration for buying a product 

But here’s the catch — not all reviews are created equal. What transforms a simple product review into a pivotal decision-making tool for shoppers? 

Several things, according to insights from industry professionals we recently surveyed. “A great review isn’t just about a star rating; it’s about validating the quality, setting accurate expectations, discussing performance and functionality, and offering additional tips,” one seasoned product owner told us. “Incorporating sentiment, visual evidence of the product in various contexts, detailed style and design commentary, assessments of comfort and wearability, and, importantly, photographs can turn a good review into a great one.”

We’ll dig into the details customers love to see in good product reviews and guide you through the ins and outs of collecting, compiling, and syndicating this UGC.

To bring these strategies to life, we’ll introduce you to “QualityCouches,” a hypothetical brand we completely made up — but based on real research. By stepping into the shoes of a consumer, you’ll gain a deeper understanding of how strategically curated product reviews can elevate the shopping experience, ensuring your offerings stand out in a crowded market. 

The anatomy of a good product review

When reading reviews, shoppers have conscious and unconscious questions that need to be answered. They want to make sure the item matches their expectations. They want to know what other customers think about the product in the short and long term. And they want to get a sense of what the item will be like in real life.

Here’s 13 examples of the specific information they’re looking for in your product reviews. 

1. Value and quality assessment

Shoppers are looking for value for money, and review content is where they find it. They want to see information that makes it easier to plunk down their hard-earned cash on a purchase. And value doesn’t just mean price — they want to know the product quality is worth the cost, too. 62% of shoppers are looking for information that validates the item is worth the money and 59% want to confirm it’s of high quality, according to our Shopper Experience Index .

For big purchases like a couch, a good product review example might include information about the quality of the fabric or its stability, and durability of the item. Users want to see that it’s comfortable enough for a long movie night or Netflix binge. 

2. Product details

When scanning reviews online, 44% of shoppers are looking for validation that what arrives in the mail will match what appears on your website. 

If someone is on the QualityCouches site looking for a new sofa that’s easy to clean and can withstand the wear and tear of a toddler, it’s not enough to see “kid-friendly” or “stain resistant” in a product description. 

Here’s a good example of a product review that could turn them into a QualityCouches customer:

“This couch easily stands up to my three kids. It’s really easy to clean. Yesterday, my oldest spilled cranberry juice on the cushions and it came out easily with some warm water. Highly recommend this couch for households with small kids!”

Even if you don’t have kids, you’ll feel more confident about how easy the couch is to clean after reading a product review like that!

3. Usage and user context

It’s not enough to know a product works. Shoppers want to know if a product will work specifically for them.  Examples of good product reviews include context about the reviewer, the problems they were trying to solve, and where and how they used the products. 

• 71% of shoppers are looking for reviews from people who share their interests, needs, or concerns
• 62% of consumers said they are more likely to trust reviews that include information about the poster’s age, location, or other information as opposed to anonymous reviews

For example, this product review that might resonate with shoppers looking for a dog-friendly couch:

“We are empty nesters with two labs that we treat like our children. Our dogs love to cuddle with us on the couch. They shed a lot and we needed something that was easy to clean. This couch is perfect. The material is great. Their fur doesn’t stick to it. It’s also really easy to wipe off slobber and dirt.”

The more shoppers see themselves in the reviews, the more likely they are to buy the product. 

4. Comparisons to expectations

Probably everyone who shops online has been disappointed at one time or another by a product that failed to meet their expectations, leading to higher e-commerce return rates . And no-one wants that. Shoppers want to hear from other shoppers whether your products live up to their promises. 

If you’re shopping at QualityCouches, you want to see examples of product reviews that validate the claims made in the product descriptions. 

The more real shoppers say a sofa lives up to its promises of comfort and stability, the more confidence a consumer will have about adding the couch to their cart. 

5. Style and design commentary

No matter how much effort the QualityCouches team puts into crafting the perfect product description, shoppers will still dig through the reviews to make sure that your definition of “mid-century modern” or “farmhouse industrial” matches their own — 41% of shoppers search for information about what a product looks like in real life when reading reviews

Visual UGC like photos and videos can also appease these shoppers. More on that in a minute!

6. Comfort and wearability

All right, by now shoppers know QualityCouches sells items that look good, but do they feel good? Is the material scratchy? Will it bother their sensitive skin? Will the pillows leave awkward marks on their face if they fall asleep during a boring movie?

A good product review will answer these questions and assure shoppers that the couch is as cozy as it is stylish.

7. Ease of use

Sometimes it’s the big things that make you love (or hate!) a product. But often, it’s the little things. 

For anyone who’s ever had to put together furniture, you can empathize with the shoppers on QualityCouches who are looking for feedback on whether the products are easy to assemble. They might also want to know whether the couch is easy to clean, if the cushions are removable, and how easy it is to set up the pullout bed. 

8. Long-term impressions or performance and functionality

As every shopper knows, you may love an item when it first arrives. But after a few weeks and months? Not so much. 

Consumers are poring through your reviews looking for examples of how your products hold up in the long run. Was the couch still comfortable after six months of use? Did the material fade over time? 

Just because a few weeks (or even months) have passed since the shopper made their purchase, that doesn’t mean it’s too late to ask for a review. Hearing what people think about the product in the long term can help build consumer trust and confidence. 

9. Pros and cons

Negative reviews happen. But that’s not necessarily a problem. Actually it’s a good thing.

Consumers appreciate learning more about a product’s pros and cons from other shoppers. Negative reviews give shoppers more confidence in the authenticity of your UGC, which helps build trust and transparency. 

• 62% of consumers say negative reviews are as important as positive reviews in their decision-making process
• 75% of shoppers say it’s important to read a balance of positive and negative reviews when purchasing to set expectations correctly
• 93% of consumers say they would rather purchase a product with a lot of positive and negative reviews compared to a product with no reviews

Here’s a product review example for QualityCouches that could help a shopper make an informed decision.

“My in-laws spent two weeks sleeping on the pull-out sofa. By the end of the first week, they were pretty uncomfortable. The couch is fine if someone is just spending the night, but I wouldn’t use it for long-term guests. I wish I had bought the Superior Comfort model.”

10. Photographs

Visual UGC like photos and videos makes potential customers even more confident about clicking that “ add to cart ” button. According to one of the respondents to our product reviews survey, a digital product administrator, “a high-quality review always has photos.”

• 85% of consumers say they turn to visual UGC over branded content when making purchasing decisions
• Over a third of shoppers say reviews with photos are more credible than those without

When reading reviews, 41% of shoppers want to see what a product looks like in real life. Encouraging your customers to share photos and videos of your product in action helps build that trust and confidence. 

11. Recommendations and additional tips

Part of the beauty of reviews is that they can provide you and your customers with valuable feedback. Shoppers can learn how to use a product to its full potential, while brands and retailers can find ways to improve and transform the shopping experience — and drive growth.  According to our research , the main ways brands and retailers use UGC are:

• 80% improve the shopper experience
• 78% increase conversions 
• 76% improve marketing messaging
• 74% improve product pages
• 68% improve SEO
• 67% reduce returns

Take this QualityCouches product review example:

“The couch is great but the armrests are really narrow. Make sure you have a side table nearby to put your drink, snacks, and remote on.” This gives shoppers valuable feedback from other customers about where to place the couch in their home. It also gives the brand some interesting insight to bring back to its product team. 

12. Star ratings and summaries

As much as people love in-depth UGC, sometimes they don’t have time to read a bunch of reviews. Star ratings and review summaries help shoppers quickly understand how many people gave feedback about the product, what the overall star rating is, as well as a few pros and cons to consider.

Here’s an example of a product review summary. 

Note the immediate average star rating and percentage of recommendations highlighted in bold, the breakdown of product criteria, pros and cons, and a trust signal to confirm review authenticity. Displaying review highlights in a simple manner speeds up the reviewing process which leads to faster (and more) purchases.

13. Recency of reviews

Real talk: A ton of great reviews, photos, and star ratings from 2020 won’t appease today’s shoppers. They want to know what recent customers thought about their purchase. 

61% of consumers say recent reviews — those submitted in the past three months — are more reliable than older ones.

How to get more authentic and effective reviews

Ready to up your product review quality? Here are three tips to keep in mind. 

1. Make it easy for customers to leave reviews

Shoppers like sharing their opinions. Nearly 70% of shoppers are willing to provide feedback when asked. The secret to collecting more helpful product reviews is to make it easy for customers to submit feedback. Often, all you need to do is send a quick email or two.

Requesting feedback via email can increase product reviews by up to 9x. Sending a follow-up review request email can boost review volume by 50%. 

Struggling to get more reviews on your PDPs? See our guide to requesting reviews from your customers.

2. Ask questions that encourage specific feedback

Now that you know what shoppers are looking for in your product reviews, you know what questions to ask. For example, QualityCouches might ask questions like:

• How would you rate the item’s quality?
• Did our product meet your expectations?
• How would you describe the style?
• Tell us about yourself and how you use the product
• Do you have any photos or videos of the couch in your home?

3. Give shoppers product review examples

In addition to requesting specific information, you can also include examples of product reviews that answer the questions. 

This makes it easier for customers to provide the exact information you — and other shoppers — are looking for. 

Ready to make a bigger impact?

Customer reviews are more than just helpful — they’re game-changers. They can boost your conversion rates, keep shoppers on your site longer, and ramp up your engagement metrics. But let’s be real: Managing these reviews can be tricky, especially for small teams.

That’s where review management tools come in. They’re designed for efficiency, helping even the smallest teams compete and excel. Plus, they give you a clear view of your return on investment for your UGC efforts.

Now’s the time to boost your digital presence with honest, persuasive user reviews. Don’t let operational challenges hold you back. Our solutions can simplify your processes and lift your brand to new heights. Hairhouse Australia implemented our Ratings & Reviews tools to provide shoppers with authentic UGC that inspires purchases, and saw a 35% lift in conversion rate and a 15% increase in average order value on pages with Ratings & Reviews vs. pages without.

You can learn more about our Ratings & Reviews tools here . Or get in touch with our customer success team today to see what’s possible. Together, we can revolutionize your approach to UGC, building trust, loyalty, and impressive growth.

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How to Write an Impactful Product Review

Table of contents

With a hike in e-commerce, a quarter of the sales are expected to be made online globally by 2025. In this digital world, don’t we all prefer shopping from the comfort of our homes? But what helps you pick the best from a sea of online options? 

Product reviews.

Product reviews are like your shopping buddies helping you make the right choices. Most people use these to evaluate the quality and make a comparison within the products. And when you’re being paid to write a review, you owe your readers research, honestly, and a deep dive. Your product review must be valuable and informative.

While endless reviews exist for a single product, how do you make yours stand out? Let’s explore the pro tips to write a compelling review. 

Why do I Need to Learn Writing for a Product Review?

Product reviews act as voices to your experience and hold the power to inform and influence buyers to make the right decision. 

You must learn to write a compelling product review to convey honest feedback. With the flourishing of online shopping, picking the right product doesn’t come easy. While the internet offers hundreds of choices for a single product, the product review helps buyers make an informed decision.

A product review needs to offer a holistic picture of the product that goes beyond a brief description. From its strengths to weaknesses, the review must present each aspect. It’s all about being a reliable and honest friend to your audience. 

Questions to Ask Before Writing a Product Review

With buyers relying on you to invest in a product, you can’t compromise the quality of product review, right? Here’s how to get started with writing.

1. What is my Product?

The first step is to pick a product and understand it. While any item picked off a shelf might not captivate you much, you prefer choosing products that align with your interests. Not only does it help you explain the product better, but it will also make the process enjoyable.

Understand the product, what it is about, and how your experience will help the potential buyers.

2. Who is My Audience?

You need to know your audience and comprehensively understand the product. What does the audience need? What are the trending preferences? 

Analyze the audience’s interests, challenges, problems, and demographics. The chosen product must be relevant to the readers to grab their attention. While you can’t always pick your favorite products, ensure that the review is helpful for the audience.

3. Do I have a Personal Story to Share?

Don’t we all love reading personal experiences while shopping for a product online? Personalized stories help catch the reader’s attention and interest and exhibit your honesty. Rather than hyping the product, be transparent about every aspect.

Before writing a review, put yourself in the buyer’s shoes. It’ll help you write a balanced review with your personal story and what the audience would be looking at.

4. What is my Take-home Message for the Audience?

Designate the last paragraph of the product review to your opinion. Freely express your thoughts on the product for readers to get a take-home message about whether they must invest in it. Try giving a brief overview of the key points discussed in the review, then come to the final decision.

Before putting pen to paper, ask yourself: How did the product find its way into your life? Who will benefit most from your insights? Are there any unique experiences with the product that could add depth to your review?

10 Insightful Tips to Write Effective Product Reviews

Before you put the pen to paper, ask yourself: How did I hear about the product? Whom will the insights help? Do I have a unique story to add depth to the product review?

Once you’re clear, begin writing the review while considering these tips.

1. Don’t write a high school essay

Let’s be honest: nobody likes to read high school essays. And right from the introduction paragraph, you can set a tone for the review. You need to write it from a perspective that every word must be helpful to the reader. For example, if you’re writing about a blanket, never introduce how blankets are essential for bedrooms. Instead, it must start with how that particular blanket is valuable — i.e., it improves sleep, has weight, and is soft to the touch.

It helps build initial trust and keeps your readers engaged. 

2. Explain your testing methodology

You need to give readers a reason to trust your review over others. One of your best bets is transparency. Be open and honest about how you tested the product and how you would rate it.

Not every reader knows you personally, and these are a few of the questions that’ll pop up in their minds as they come across your review:

• Who is the reviewer?
• Did they test the product well?
• What was their approach or method of testing?
• Shall I trust the mentioned conclusions and take a call?

Write your review with this perspective to keep the readers reading. 

3. Format to State the Facts

Suppose you come across two different product reviews– one with lengthy paragraphs and another one with a few bullet points stating facts. What would you prefer? The latter, correct? As nobody likes reading through paragraphs —breaking the information into key points keeps readers engaged.

Opt for formatting that offers concise and scannable takeaways. You can further write explanations under subheadings for those who like to know every minute detail before investing in a product. 

Do you have multiple points in your mind but are unsure how to present the key takeaways as pointers? Don’t worry. Write with Wordtune to form crisper points from lengthy descriptions. Here’s an example of how it works.

To concisely put it into the points, all you need to do is give Wordtune your brief, and the task is done. One of the advantages of using Wordtune is that it offers multiple suggestions, even for a minute task. 

4. Focus on the Pain Points

A person invests in a product to solve a problem.  Ensure your review highlights how the product solves specific challenges or changes the reader’s lifestyle.

Consider reviewing a candle:  our biggest pain point is when the wax melts and ruins the surface. For a unique design featuring a candle holder, you can tell your readers how it helps keep the surfaces clean and enhances aesthetics. 

5. Pros and Cons: Does the Job

Do you know what reveals honesty in a product review? When you highlight the advantages of investing in a product and are honest about its cons. It establishes trust amongst the readers.

You can designate a paragraph to highlight these pros and cons. Either opt for a standard approach by adding the sub-headings ‘pros and cons’ or twist it and frame the sub-headings like ‘why investing in this product helps’ or ‘why this product isn’t for you.’ 

Let’s consider an example of a product review of a suitcase. Overall the product is acceptable in terms of its quality and material but let’s say that the colour is dull and its size is small. To present the information effectively, you can seek Wordtune’s assistance.

All you need to do is add your description and ask Wordtune to compile it into a list of pros and cons.

It simply puts the information in the form of a list to help readers weigh their decision.  

6. Who must Invest, and who shouldn’t?

As you write product reviews, you start understanding the audience better. Along with highlighting the advantages and disadvantages of the product, it also offers insights to the readers on who will love it and who won’t.

For example, in a vintage table design, you can clearly state that it’s made for all retro lovers, and those with a modern taste won’t like the product, or it won’t fit in their current designs. It keeps the reader confident about whether they’re making the right decision. 

7. Give them an Alternative Product

It’s often off-putting to read a detailed product review just to discover that it’s not the right fit for us. But not every product is made for everyone, so suggest an alternative product that might cater to their needs.

You can pick an alternative by function or comparative price. 

8. Pictures– The Proof of Honesty

How do you trust that a product review is authentic in this digital world? Photographs Always share the product pictures and the written review review. Post every shot for the audience to visualize it well and share it with friends to seek advice.

While pictures work for a physical product, post screenshots for software reviews to give an idea of the user interface and key features.

9. Highlight the Details

Dig into the specifications of the product. Tell the readers about the material, usage, key features, and pricing. You can even talk about the different models and variations within them.

It is critical to explain the price structure, especially for digital products, as it is complex to understand otherwise. Break it into simple language to guide users in the right direction. 

10. Conclude it Well

Once you’ve covered the key points, conclude the review. Highlight the key features you discussed and then lead the audience to a conclusion on whether you recommend investing in that product. 

Do you know who can help you write a conclusion for your product review? Wordtune. And here’s how.

Write the product review on Wordtune, and it will suggest multiple prompts to enhance the content. Opt for the option of summing up the paragraph, and your conclusion will be ready.

The smart tool concludes the review well and offers readers action-based recommendations.

Always give a CTA to direct visitors to make the purchase or give them an alternative option. 

Product Review Template

From a tiny needle to a luxury car, there’s no limit to writing a product review. You can write it for almost everything that exists to guide the readers toward what is meant for them and what is not. Irrespective of the product you’re writing about, consider putting it into a strategic template that engages readers.

Here’s an intelligent template to express your opinions. 

Introduction

Imagine reading a lengthy paragraph just to discover that it wasn’t the product you were looking at. Disappointing, right? 

You wouldn’t want to disappoint your readers, so it’s essential to introduce the product in the first paragraph. It offers a clear picture to the audience before they start investing their time.

Description 

After introducing the product, feed your readers with the basic information. Which brand is it? What is the model number, dimensions, price, material, etc?

To keep this paragraph engaging, collaborate with Wordtune . It will keep the readers engaged to read more and, at the same time, convey the critical details. Here is an example of how Wordtune lets you present boring descriptions with a fun twist.

All you need to do is feed the information to Wordtune about the product’s primary features and describe the tonality and information you need to cover in the description.

In addition to highlighting the characteristics, Wordtune also mentions how the features enhance the current design.

Compare Products

The audience always lands on product reviews when they need clarification on two products. This is why you need to compare similar products to guide your audience in the right direction. It exhibits your knowledge and demonstrates comprehensive research that helps build trust with the readers. 

Specify the Audience

Suppose you’re writing a review on measuring scoops; it’ll be primarily targeted to all the cuisine connoisseurs, right? Begin the product review by mentioning a catchy hook line like ‘To all the cuisine connoisseurs’ or ‘A must-have tool for all the chefs’ to target the specific audience.

It’s essential to specify your audience so that the readers know whether the product is made for them. 

Once you’ve talked about the product in-depth, it’s time to conclude it with all its pros and cons. The last paragraph is used to evaluate whether it’s worth investing in the product or not.

Have you written the review? Did you proofread it? Let's publish now.

Pick an appropriate forum to post the review to reach potential buyers at the right time. 

Review while Collaborating

For writing the most compelling product review, you need a writing assistant. This is where Wordtune comes into the picture. It helps in enhancing the overall content and keeping the critical takeaway clear.

From rephrasing the sentences to easing the readability, there’s no limit to the powering tools offered at Wordtune. Whether you’re looking for a formal tonality or a casual tone, this platform helps you refine the content per your desired style and tone. 

Selling Words that Buy Reads

Your words can be the real decision-maker for the potential audience to invest in a product. This is why it's essential to be honest while writing a review. Inject a little quirk, keep it personalized, and craft the most impactful, informative, and entertaining reviews. 

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Home » Blog » How to write a product review to drive more sales

• September 17, 2020

How to write a product review to drive more sales

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It’s rare these days for a consumer to buy a product without doing any prior research. Before you make a reservation at a new-to-you restaurant, you might ask a friend if they’ve been. If they’re effusive, you’ll make that reservation. If they tell you the shrimp gave them food poisoning, we’re sure you’d find somewhere else – or at least avoid the seafood starter!

Similarly, when buying products or services online, consumers like to know what other people think of it before committing. According to BrightLocal, 82% of consumers read online reviews before buying. It’s clear that product reviews are crucial to a business. They help consumers make important decisions. A brand’s reputation can be improved by good reviews. The customer can gain insight into the product’s usability before purchasing.

So now you know that they’re so important, you’re probably wondering how to write a product review. Well, it depends on what type you want to go for! We’ve rounded up an example product review article (or four!) to show you how to write a product review that will mean more converted customers and sales.

But first, what are some product review examples?

These are the main types of product reviews you’re likely to find online:

• Professional reviews from industry experts
• Buyer’s guides (independent reviews for the consume)
• Blogger reviews
• Affiliate reviews
• Customer reviews

We’ll take a look at each type to demonstrate how to write a product review in each case. Except, of course, customer reviews.

If you own a business, please do not try and play the system by writing your own ‘customer reviews’. This year there has been a huge crack down on fake reviews on eBay and Facebook. Not only is it bad practice, but it can damage your business’ reputation.

Instead, try sending out reminder emails to customers who have recently bought one of your products. A gentle nudge asking them to leave a review often works, especially if you remind them how crucial reviews are for small businesses.

Now, let’s move onto some examples of how to write a product review.

1. Professional reviews

Technology is one of those industries where people rely heavily on expert reviews. Tech products and services are often expensive, so making the wrong choice is not an option for many consumers. Asking friends and family isn’t really that helpful here either. Unless they happen to be a tech expert, it’s likely they can’t give you a very in depth review.

Thankfully there are websites such as Software Informer to make a client’s decision-making easier. Software Informer covers a huge range of programmes and software and provides comprehensive reviews.

The first thing you’ll notice about the above screenshot is how organised it is, with tags and clearly delineated boxes. This is crucial on a site where there are an overwhelming number of reviews.

The star rating system makes it easy for customers to see at a glance whether they’re interested. Once you click into a review, they give you the essential facts of the product at the top:

You can see that this example product review article is very straight-forward, mainly sticking to the properties of the software. It’s not effusive or overly complimentary, as the site needs to maintain its professionalism.

2. Buyer’s Guides

Buyer’s guides provide a similar round-up of reviews, but usually they are not in one specific niche. Websites such as Which? are independently run, meaning they can be completely unbiased. They cover a huge range of products, bringing together reviews from many different sectors.

These websites use a slightly more informal tone than the professional review sites. They feel more like they’re on the customer’s side. For example, let’s look at how to write a product review article for a buyer’s guide using this Nespresso-compatible Pods article .

They set out exactly what the article is going to do in the introduction – note the friendly tone of the writing.

As Which? is funded by customers, you need an account to see the details, but you can still see below the clear, informative way they lay out their facts:

They include the essential information at the top, and then the review underneath in an easy-to-read manner. This format makes it easy for the consumer to scan the list and glean the information they most need – such as price.

3. Affiliate Reviews

You can find reviews for products and services on all sorts of websites, not just ones designated solely to reviews. Niche websites everywhere make the most out of affiliate marketing by creating round-up posts which contain affiliate links . If you own an e-commerce store selling products you don’t manufacture yourself, reviews are important here too.

Round-up posts are one of the most popular, as they are easy to read and give the buyer a lot of options to consider. Let’s take a look at an example for how to write a product review in listicle format .

Creative Bloq is an arts and design inspiration website with a vast array of articles. They cover everything from industry news to product reviews. Check out this listicle featuring the best office chairs (and note the pertinent theme too, as more people are working from home).

Keep the title short and to the point. Don’t jump straight into the list either – write out a nice introduction so the reader knows what to expect. These types of posts are also great for increasing social media traffic – you’ll notice the social media buttons at the top.

The list itself follows the same format all the way through.

There’s always a picture so that the customer can see exactly what the product looks like. Then all the essential information is listed in an easily scannable list at the top. The website keeps the review fair and balanced, listing both pros and cons of each chair. Then the body of text expands on the product’s key selling points.

Of course, at the side, you’ve got direct links to the products at various sites. This is handy for both the reader and the website, as they’ll earn commissions when someone buys something via that link.

Blogger Reviews

Although blogger’s are also likely to make use of affiliate links on their sites, their reviews are often a lot more in-depth and personal than affiliate reviews or professional reviews. They might have been gifted the product in exchange for an honest review, which is something you can do if you own a business.

Bloggers are known for their friendly tones and personal approach. They often tell stories with their posts, rather than simply trying to sell a product (which still might happen!).

There are thousands of examples of excellent blogger product reviews out there. Take this double roller blinds installation review from The Carpenter’s Daughter , or this one of a greenhouse from Down To Earth . You’ll notice straight away that these reviews are so much more in-depth than the round-ups. Often the product is the sole focus of the blog post. This allows for more room for photos and getting into the particulars.

Product reviews such as these allow the reader to see exactly how the product might function in their own homes (or gardens). They’re incredibly valuable to a business, as they often have a trusting relationship with their readers!

Still don’t know how to write a product review? Call in the experts!

Not sure how to put together that converting product review for your website? If you need a helping hand when it comes to writing product reviews, let us help you! We can help you increase customer conversions on your site with our product review writing service . Get in touch today to see how we can help.

Abbie Walker

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• Essay on Internet

Product Review Essay Example

Type of paper: Essay

Topic: Internet , Music , Money , Apple , Telephone , Iphone , Wireless Technology , Mobile Phones

Published: 02/11/2020

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The iPhone 5 is the fanciest smart phone in the market currently. The iPhone is assembled with great care and caution so as to successful meets the evolving customer needs. In order to demonstrate Apple’s commitment to meeting the needs of its consumers, this paper provides a product review of the IPhone 5. First of all, the IPhone 5 has a beautiful design. Many customers are concerned about how their phone looks. Unlike other phones that do not address this need, IPhone has an aesthetic feel. The IPhone 5 is also lighter compared to many other phone models (McFedries 15). This means that the phone is easy to carry both in the pocket and by hand. The weight of the phone matters because in many cases, heavier phones face the risk of dropping to the floor in case one is multitasking while handling the phone. In addition, it is sometimes uncomfortable to carry a heavy phone in the pocket because it often wears off the pocket due to the heavy weight. In addition to the light weight that characterizes the iPhone 5, it is important to understand that the phone has a higher speed in terms of internet connection and detection compared to other phones and the IPhone 4 model. This means that consumers can be able to enjoy fast internet as they surf the internet. Considering the growing need for accessing the internet in daily activities such the social media, iPhone 5 is an ideal phone tom possess. In addition, to faster internet and Wi-Fi the iPhone 5 has a great GPS and location service (Cohen 31).This means that there is no need for purchasing a GPS if one possesses an iPhone 5. This shows that the iPhone5 is cost effective because one can save money for gadgets such as a GPS because the iPhone5 provides the same service. In addition to the GPS, the iPhone 5 can store large quantities of data especially music. With and iPhone 5 one does not have to purchase an iPod for the purposes of listening to music. One can either save music directly on the iPhone5 or use a memory card to save music. In addition to music, the iPhone 5 has an excellent camera. The neatness of the pictures taken using the iPhone 5 is greater than other phones such as Android models and the iPhone 4. It is also important to note that the iPhone 5 provides a wide range of photo editing software compared to other phones in the market. Therefore, in addition to saving money that would be used to buy a GPS, one can also save money that could be used to buy a camera. The iPhone 5 also comes with excellent ringtones that can be assigned to each caller in the phone contacts. This is a characteristic that is not available in many phone models and those phones that have the service do not have nice ringtones. In addition to the software component of the iPhone 5, it is important to note that this phone has the battery of this phone is long-lasting (Kelby & White 29). This means that the iPhone 5 can be able to stay charged for a longer time compared to many other phone models. For example, Android phones are known to drain their charge in a short period. Therefore, if one is looking for a phone that has a long battery life, the iPhone 5 is the ideal phone to purchase.

Works Cited

Cohen, Dennis R., and Michael E. Cohen. IPhone 5 kickstart. Berkeley, California: Osborne/McGraw-Hill, 2013. Print. Kelby, Scott, and Terry White. The iPhone book how to do the most important, useful & fun stuff with your iPhone. 6th ed. Berkeley, California: Peachpit, 2013. Print. McFedries, Paul. iPhone 5 portable genius. Indianapolis, IN: John Wiley & Sons, 2013. Print.

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Essays on product review

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Starbucks Mug: Product Review Analytical Essay

Introduction.

“Stainless steel travel Mug of Starbucks” is of cup of high quality which makes whichever liquid in it to remain dot for not less than 2 hours. The mug is made of steel is portable and at the same time environmental friendly. The cup is one thing one should not miss at home due to the many advantages and the qualities it possesses. By buying this cup one is not a loss of money as proven by its magnificent qualities.

To start with is the fact that the cup is steel and therefore the durability is guaranteed, due to this the cup is also able to bear harsh conditions such as when it slips from the hand and it falls. Furthermore the material used to make the cup does is not susceptible to natural factors like rusting ( A travel survival ki , 2008).

This ensured the longevity of the cup as it is used with time. In addition the cup has a user friendly price with other sellers like the Amazon reducing price once in a while to favor the customers.

Despite the low price of the cup the sales turn over of the cup is superb. This is a direct interpretation that product is in the market and actually people are purchasing it. Amazon’s shipping for example of the product is high at the same time free making its turn over unbelievable.

This is a convincing factor that the customers have actually proven the product and found the product as worth paying for while not forgetting the satisfactory usage it gives customers (Anderson, 2008).

In terms of flexibility of usage, the cup remains the most flexible ever with different sizes to suit various situations. The varied sizes of Starbucks increases their flexibility as often people have different uses that is for work, at home and in outdoors.

Despite of the flexibility in terms of movement with t the cup is also flexible in the sense that it does not the limit the type of content that should be placed in it. Regulations concerning the contents of the cup at any given time are very open limiting no exact liquid to be added into it like some other companies which dictates the usage of their products (Mark, 2010).

In addition to all the properties Starbucks is an environmental friendly product which abides by all the environmental laws, the material used to make it is user friendly and can be reused in many different ways. It can also be recycled due to its durability to suit many uses.

The stainless steel used to make the cup is a user friendly material which despite being proven by environmentalists as non environmental hazard remains an eco-friendly product (Michelli, 2007).

To further remove any traces of doubt that might be in any customer’s mind a description of the cup will help one be convinced that this is basically the cup to go for when need arises. This is to prove to any buyer that the cup is actually something not just to go by. Starbucks is 4”tall with prudent sides and has a stainless steel of about 18/8.

The stainless steel makes it survive that harsh environment of ever hand getting access to it. A hard rubber makes the handle with an S symbol at the top to show the trade mark of the company.

Moreover the lead is easy to remove due to lack of hinges this makes the access to its content quite simple, fast and suitable for all users including both adults and children. To act as a means of prestige the product has brand name in dark silver font to show the type of product, this can lift the status of a person as being identified to be using Starbucks.

To further make the cup user friendly it has a slanted lid, which prevents the spilling and splashing of the contents to the users. In regards worry should not be an issue of concern when using it as your hygiene is well catered for by the specifications of the product.

To further keep the content of Starbucks in secure and confined it has a tight row of two rubbers correlating with each other which are 1” thick to ensure no matter the mode of holding the cup is sealed, this makes Starbucks a product to admire and buy (Michelli, 2007).

To further suit the needs of the customers which often require little by little sip the cup has a hole at the lead. This enables access to the content of ones cup without having to open the whole cup like other products.

Once one buys this product his satisfaction is guaranteed based on the facts that the mug’s appearance is quite attractive and stands out very well, furthermore it is easy to wash (Mark, 2010). The mug in addition does not obtain dust easily at the same time resisting any form of dirt.

A customer should also not have a second thought about this product due to the fact that holding it when having hot content is easy as it does not get hot but remains warm despite having a hot liquid. Its multipurpose also enables it to keep items like ice comfortable without melting for a given amount of time. A guaranteed ticket is also given to the customers on the unbreakable nature of the mug which remains very sturdy.

In case of any complains on the product the customer care at Starbucks is always ready for criticism and takes them positively. This is to ensure that as production of the mug continues the specifications of customers are met.

This is a guarantee that buying this cup can not only make you complain upon any short fall bus also includes on I n the production process of the product. This makes customers feel part of the production process at the same time being part of the company (Michelli, 2007).

A customer’s mind on the product can further be enhanced based on the fact that they do not dictate the environment of use, they can be used on cars when driving, near computers without worrying on the mess they would create, dink on sofa sets. Its weight is also favorable as it is not bulky and can be shifted from place to place.

In conclusion, Starbucks mug is a safe, modern, portable, environmental friendly, user friendly and at the same time pocket friendly. A second thought on this product is a mistake that should be made as this product offers and meets all the customers’ requirements. Despite the many criticisms of the mug it still remains the best product for all customers. Buying of this mug by any customer will therefore not be regretful by any means.

Anderson, C. (2008). Dispatches from the Edge: Memoir of War, Disasters, & Survival. : . Hanoi: Publisher Harper Paperbacks.

Mark, P. (2010). Uncommon Grounds: The History of Coffee and How It Transformed Our . Colombia: Basic Books.

Michelli, J. A. (2007). The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. Colorado: Publisher McGraw-Hill Professional.

A travel survival ki . (2008). Pennsylvania: Lonely Planet Publications.

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• Chicago (N-B)

IvyPanda. (2023, November 1). Starbucks Mug: Product Review. https://ivypanda.com/essays/my-pet-product/

"Starbucks Mug: Product Review." IvyPanda , 1 Nov. 2023, ivypanda.com/essays/my-pet-product/.

IvyPanda . (2023) 'Starbucks Mug: Product Review'. 1 November.

IvyPanda . 2023. "Starbucks Mug: Product Review." November 1, 2023. https://ivypanda.com/essays/my-pet-product/.

1. IvyPanda . "Starbucks Mug: Product Review." November 1, 2023. https://ivypanda.com/essays/my-pet-product/.

Bibliography

IvyPanda . "Starbucks Mug: Product Review." November 1, 2023. https://ivypanda.com/essays/my-pet-product/.

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