develop a solid business plan

How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated March 18, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information you need to cover in a business plan sometimes isn’t quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

If you’re looking for a free downloadable business plan template to get you started, download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

Free business plan templates and examples

Kickstart your business plan writing with one of our free business plan templates or recommended tools.

Free business plan template

Download a free SBA-approved business plan template built for small businesses and startups.

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One-page plan template

Download a free one-page plan template to write a useful business plan in as little as 30-minutes.

Sample business plan library

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan
• Templates and examples

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How to write a business plan in 9 steps

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andresr, Getty Images

Starting a business is a risky venture. 

Even the smartest of entrepreneurs have many questions to consider as they develop and execute their business idea. One of the best outlets for creating a successful company is having a business plan in place before you launch on day one. 

A solid business plan will provide a game plan for your company, both now and in the future. It should guide all of your decisions and allow you to navigate difficult times by providing a resource by which you operate and strategize. 

A business plan is a vital part of any successful company. 

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What is a business plan?

A business plan is simply an outline of a company’s future goals and how it plans to achieve those goals. A solid business plan will guide a company’s strategy and decision-making and help it navigate through any unforeseen obstacles. 

Companies of all sizes can benefit from a business plan. Smaller-sized companies can use this plan to develop a strategy for growth, development and investor strategy. Larger, more established companies can use a business plan to expand, explore other profit possibilities and stay on track with its original vision. 

Business plans are also important when it comes to funding, as many investors will want to see your plan before funding your project or company. 

How to write a business plan

One of the most important parts of writing a business plan is the realization you need one in the first place. If that’s you, congratulations on overcoming that initial obstacle. 

Now that you understand why a business plan is important let’s take a look at the steps you’ll need to follow to create a successful one. 

1. Write an executive summary

Think of your executive summary as a Cliffs Notes for your business plan. This summary will condense the entire business plan that follows into one easy-to-follow package. It should contain all the highlights while giving a solid overview of the entire plan. 

The plan should also briefly offer key company information, such as business goals and vision, product descriptions, marketing strategy and current financials — as well as other relevant information like leadership, employees and location.

In addition to offering a brief overview of your business strategy, the executive summary is a useful tool to give to potential investors who might not have the time to read the entire plan. 

2. Draft a company description

This section simply covers the basics of your company — what you do, how you separate yourself in your industry, what makes the services and/or products you provide worthwhile and why your company would be a smart investment. 

You should also include information like your business’s mission statement, its structure, short- and long-term goals, business history and other similar facts. This is also a good place to list your company’s core values. 

A lot of these issues should be well thought out before you draft a company description or business plan. By this point, you should be able to easily articulate all of this. If not, take a breath and meet with your team to go back through this to make sure you have all your bases covered.  

3. Include a description of your products and services

This is where you outline what you sell and why your target market should care. You should outline key specs like price, size and material quality. If you provide a service, you should offer information about availability, quality and durability. 

Give a brief overview of the multiple products you offer, as well as those that are a part of your future plans. 

4. Consider your company goals and objectives

You’ve already briefly mentioned your goals and objectives in prior sections, but this section allows you to go a little more in-depth. 

Here, expand on your mission statement and why it’s important to your company. You might talk about the thought process behind the statement and how it came to be. Who was involved in crafting it, and what were the important elements they wanted to include?

Then, begin going more in-depth on your specific business goals — both short-term and long-term. What are some of your priorities for the next year? Five years? Decade? Listing out these objectives shows you not only have a good grasp of your company’s current situation but also of where it is headed. 

5. Perform market research and competitor analysis

Performing market research and competitive analysis is an extremely important part of your business plan. Getting familiar with other businesses in your market will help you see what works and what doesn’t. 

You should be able to list out the size of your market and who might be interested in your products or services, how you fit into that market and what other competitors are doing. Along those lines, what is your brand’s differentiation with that market — what sets you apart?

Knowing your market and how you approach it strategically can make or break your business. 

6. Create a marketing plan

Who is your ideal customer? And, strategically, how do you plan on reaching them? This is the foundation of your marketing plan. 

How much money and effort do you plan on putting into marketing, or will you rely more heavily on sales? With your marketing, this is where you’ll outline the platforms you plan on using to reach your audience — whether that’s through social media, online ads, television or radio commercials.

Ultimately, this section will provide the details on your product or service, how much it will cost, how you plan to promote it and where you plan on selling it. 

7. Define your operating procedures

This section explains the framework of your organization and how you operate. 

You’ll outline your leadership structure with an organizational chart if you have one. Explain some of the key members of your team and how they make your business run successfully. You might consider including resumes or CVs. 

This is where you’ll lay out the legal structure of your company as well. Do you plan on incorporating, or are you a limited liability company (LLC) or sole proprietor ?

In terms of operations, outline who your suppliers will be, how your production process will work, which facilities and equipment you’ll use to develop your products, how you plan on shipping and the amount of inventory you’ll keep on hand. 

8. Create a financial plan

Obviously, your financials are the backbone of your business. With a solid financial plan, your company will thrive. Without one, it may whither. The basics of your financial plan will include a balance sheet, income statement and cash-flow statement. 

The balance sheet shows your total assets and liabilities. The income statement will show your revenue and expenses — the two main factors that ultimately reveal your business’s profit or loss. The cash-flow statement shows how much cash your business will have available at any given time — based on when you pay your bills and deposit revenue.

9. Set a timeline for progress and goals

In this section, you’ll set the timeline for your company’s progress. You’ll break down different milestones and when you expect to reach them, as well as what progress will look like for your business. 

Be specific. List out the exact amount of profit you hope to have over a certain time frame. This should be as detailed as possible. So when writing out your goals, don’t use generalized phrases like “increase revenue.” Instead, go into the specifics of those goals. 

Additional business planning resources

In addition to a business plan, you definitely want to make sure you have other aspects of your business covered. Some business planning topics to think about include:

• Business structures: Starting out, will you form your business structure as a limited liability company (LLC), which protects you from your company’s debts and liabilities in the event of a lawsuit? Or are you forming a partnership or sole proprietorship ? 
• Business licenses: Most businesses will require a business license , which may be needed at the county, state and federal level, depending on the type of business you operate.
• Business taxes: The type of business you have will dictate how you pay taxes. You may be required to pay income tax, payroll tax, self-employment tax, employment taxes and excise tax. 

Frequently asked questions (FAQs)

You don’t necessarily need a business plan to start your business, but creating one will put you at a great advantage. 

A business plan communicates your vision and mission to your company as well as potential investors. It also allows you to get buy-in from your current employees and how you plan to build your business into the future.

A solid business plan will include the following:

• Executive summary: A quick overview of the entire business plan. 
• Company description: A description of your company and what it does.
• Products and services description: A description of the products and services your company offers.
• Company goals and objectives: An outline of your company’s future goals. 
• Market research: Who are your competitors and how do you fit into the industry?
• Marketing plan: Details about how you plan to reach your ideal customer. 
• Operating procedures: Outline the framework of your organization and how it operates. 
• Financial plan: Provide details about your balance sheet, income statement and cash-flow statement.
• Progress and goals: A breakdown of company milestones and your timeline for reaching them. 

A business plan allows you to precisely define the basic information and values of your company, as well as its viability, vision, mission, marketing strategy and future goals. A solid plan will outline all the above while explaining, in detail, how you plan to make these ideas a reality.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Robert Bruce has been a full-time writer for nearly 20 years. His work has been featured in US News & World Report, Yahoo Finance, The Penny Hoarder, The Money Manual, WGN Chicago, Nashville Lifestyles Magazine, among others.

Bryce Colburn is a USA TODAY Blueprint small business editor with a history of helping startups and small firms nationwide grow their business. He has worked as a freelance writer, digital marketing professional and business-to-business (B2B) editor at U.S. News and World Report, gaining a strong understanding of the challenges businesses face. Bryce is enthusiastic about helping businesses make the best decisions for their company and specializes in reviewing business software and services. His expertise includes topics such as credit card processing companies, payroll software, company formation services and virtual private networks (VPNs).

How to start a small business: A step-by-step guide

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How to Write a Business Plan, Step by Step

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

ZenBusiness

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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Writing a Solid Business Plan: Fundamentals and Principles

I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all sorts, from all over the world, live out their dreams.

When I’m out and about meeting people in the real world, I don’t dread the question, “What do you do for a living,” like some people do, because I love talking about what I do for a living. 

But what I am quite used to is the blank stare that I tend to get, and the follow-up question, “What does that mean?” Other people nod their heads knowingly, especially if they have some experience with business or finance, but once they ask subsequent questions I realize they’re thinking of something completely different. So, I thought it might be helpful to talk about the top questions the Masterplans team gets about business plan writing and what happens when you hire a business plan writer.

What even is a business plan? 

The most basic possible question, and what people really mean when they ask me what my job title really means. I love to answer this question, except when I’m trying to explain it to relatives in Greece, or my Spanish-speaking friends! My second- and third-language skills are not strong enough to begin to explain what a business plan is. But, when I try to explain it to them, I break it down into the simplest terms, so maybe that’s the best place to start here. I do this with a series of questions and statements that go like this:

• Have you ever thought about starting your own business? (Inevitably, the answer is yes)
• Well, when you want to start your own business, you will probably need to apply for a loan, or ask an investor for funding. (People nod at this one…  I’ve still got their comprehension). 
• When you do that, you need to present a document that tells all about the business you’re starting. I write that document. 

And bingo, we have a basic level of understanding of what I do. But of course, it’s so much more complicated than that . A traditional business plan is made up of a complete outline of topics and sub-topics that any entrepreneur needs to be able to answer. It’s not always about funding either, even though that’s how I present it to friends. The truth is that every entrepreneur needs a business plan, even if they’re bootstrapping the project out of their own pocket. 

In actuality, a business plan is a comprehensive document that explains the details about your business, sets goals and objectives, and guides you going forward. That said, if you are pursuing funding like most entrepreneurs, your document needs to cover a range of required topics. 

Let’s take a look at the SBA requirements for the sections that need to be in a business plan:

• Executive Summary
• Company Description
• Market Analysis
• Organization and Management
• Service or Product line
• Marketing and Sales
• Funding request
• Financial projections
• Appendix (optional)

However, this is an overly broad listing, which doesn’t include many of the sub-sections that are involved. For example, at Masterplans, our Market Analysis covers a variety of sub-sections like Market Segmentation, Market Need, Industry Analysis, Competitive Comparison, and Competitive Edge. 

Part of being a good business plan writer means understanding what goes within each section and keeping the content organized into the appropriate area. Some customers have a hard time keeping straight the difference between the "Competitive Comparison" and the "Competitive Edge" sections, but they are quite distinct. Or, it can be tempting to talk about who your customers are in the "Market Analysis" instead of the "Market Segmentation." I’ve even had people mix up marketing tactics with products or services. It takes an experienced hand to keep the content organized.

What is the purpose of a business plan? 

A business plan’s highest purpose is to guide entrepreneurs in operating their business on the day-to-day level. It is a foundational document that I think of as the constitution of your business. It tells you everything you need to know about your idea, your goals, your strategy, and the financial picture of a business. 

Here at Masterplans, we strongly believe that entrepreneurs need to understand that a business plan is not a one-time use product, like applying for a business loan. Instead, we want our clients to use their business plan all the time, for years into the future, as long as the business exists. It should guide board meetings and management decisions. Your employees should read it so that they understand what your mission is, what steps you need to take to achieve success, and what their role is within your company.

But we admit that there are those one-time, single-serving uses for a business plan that will likely come up for you. You need it to apply for a bank loan. You need it to ask for investment. You need it when applying for a lease on a location. You often need it when applying for certain permits, especially those dealing with compliance issues. And for those of you who are foreign investors seeking a visa , you need it to include in your application packet to USCIS. 

Thus, a comprehensive business plan needs to be able to not just guide you in your daily decision-making, but it also needs to answer all the questions that an outside party might ask you when deciding whether to fund your idea or let you lease their space.

Who should write a business plan? 

Why, the entrepreneurial team should take the helm in writing a business plan, of course. Did you expect a different answer from a professional business plan writer? At Masterplans, we don’t shy away from delivering honest truth to our clients, because we thrive when they thrive. 

The truth is that an entrepreneur who isn’t intimately involved in the writing of their business plan from the start will never fully understand it, and that can hamper them on their path to achieving their goals. It’s imperative that an entrepreneur have a deep understanding of their business plan, or else they won’t be able to follow it! 

But, writing a business plan is an intense endeavor that requires a better-than-average command of English writing and style, as well as business theory and financial modeling. Very few people represent the total package, which is why at Masterplans, we work in teams of specialists who together have those skills. 

I can write a beautiful market analysis summary, analyze your competitive landscape in-depth, and wrap it all up with an attention-grabbing executive summary, but don’t ask me to explain a complex financial concept like Internal Rate of Return. (I’m being modest; I can tell you all about it, but I’ll leave that to our brilliant financial modelers who understand it in more depth than I do.)

While some entrepreneurs may somehow possess the bare minimum of skills that are required to create a decent business plan, they most certainly don’t have the time.  Starting a business involves numerous steps, and entrepreneurs are often pursuing each of those steps while juggling a full-time career and sometimes a family. It’s a lot. 

But a key quality shared by the best leaders is knowing when and what to delegate. If you have a dual major in English and Business, and you’ve done this a few times before, then sure, you could probably write a stellar business plan from scratch. 

But if you have virtually any other combination of experience, you could benefit greatly from delegating it to a company like ours that can counsel you every step of the way, scheduling out the project into meetings and discrete tasks so that you can be as involved as you should be in the process while still freeing up your time to handle the many other to-dos on your plate. (This benefit still holds true for the dual major, as well!)

Remember, the most important thing is that the business plan actually gets done so that you can use it to start your business, but like any long writing project, it can fall to the wayside when life’s pressures get in the way. Working with a deadline-driven consultancy like ours can help you reach the finish line.

Now that you have a basic introduction to the traditional business plan document, you probably have plenty of questions that go deeper. We’ve done our best to address those with our frequently asked questions about writing business plans . 

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At the foundation of every strong business is a solid business plan. Looking to develop a business plan for your new venture? Here’s what to include in each step.

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At the foundation of every strong business is a solid business plan. A business plan outlines important information regarding a company’s operations and goals, and serves as a blueprint for how to achieve those goals. This document not only helps entrepreneurs think through and research their venture thoroughly, it also demonstrates to investors the viability of the business idea.

If you’re looking to develop a business plan for your new venture, it’s important to include all the necessary information. Here are the nine sections to include in a strong business plan, step by step.

1. Executive summary.

Your business plan should begin with an executive summary, which outlines what your company is about and why it will succeed. This section includes your mission statement, a brief description of the product or service you are offering, a summary of your plans and basic logistical details about your team.

2. Company description.

Your company description should further detail the logistics of your business, such as its registered name, address and key people involved. Here, you should also provide specific information about your product or service, including who your business serves and what problem you solve for that population.

3. Market analysis.

Conducting thorough market research can help you understand the nature of your industry, as well as how to stand out from competitors. Include a summary of your research findings in this section. Consider any trends or themes that emerge, what other successful businesses in the field are doing (or failing to do) and how your business can do better.

[Read: How to Conduct a Market Analysis ]

4. Organization and management.

This section should include your business’s legal structure — for example, whether you are incorporating as an S or C corporation, forming a partnership or operating as an LLC or sole proprietor. Provide pertinent information on your leadership team and other key employees, including each relevant individual’s percent of ownership and extent of involvement.

Describe how you will attract and retain your customer base, including what makes you stand out from competitors, and detail the actual sales process.

5. Products/services.

Your product or service is the crux of your business idea, so you’ll want to ensure you make a strong case for it being on the market. Use this section to elaborate on your product or service throughout its life cycle, including how it works, who it serves, what it costs and why it is better than the competition. If you have any pending or current intellectual property, include this information here. You can also detail any research and development for your product or service in this section.

6. Marketing and sales.

In this section, you should explain what your marketing and sales strategies are, and how you will execute them. (Note that these strategies will likely evolve over time, and you can always make adjustments as needed.) Describe how you will attract and retain your customer base, including what makes you stand out from competitors, and detail the actual sales process.

[Read: 5 KPIs to Measure Your Business’s Marketing Success ]

7. Funding request.

If you’re seeking funding, this section is critical for investors to understand the level of funding you need. Specify what type of funding you need (debt or equity) and how much, as well as how that capital will be used. You should also include information on any future financial plans, such as selling your business or paying off debts.

8. Financial projections.

The goal of your financial projections section is to show that your business is viable and worth the investment. Offer a financial forecast for the next five years, using information from current or projected income statements, balance sheets and cash flow statements to support it. Graphs and charts can be an especially helpful tool in visualizing your business’s finances.

9. Appendix.

Finally, use the appendix for any information that could not fit or did not apply to other sections of the document. Information such as employee resumes, permits, credit history and receipts are often included in this section. If you have a long appendix, consider adding a table of contents to make it easier for the reader.

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Small Business Owners: How to Write Your Business Plan [+ Editable Templates]

By Krystle Wong , Apr 03, 2023

As a small business owner, it can be tempting to jump right into launching your business and skip the step of creating a business plan. However, having a well-written business plan is essential to the success and growth of your business. 

A business plan serves as a roadmap for your business, outlining your goals, strategies, and action plans. It helps you stay on track and focused, ensuring that every decision you make is aligned with your overall business objectives.

While creating a business plan may seem daunting, it’s worth the time and effort to ensure the long-term success of your business. In this article, I’ll dive into the insights on how a business plan can help your small business thrive and how to create one that stands out. 

Ready to get started with creating a business plan to win over your investors? Pick from Venngage’s 10,000+ professional  templates  to customize your own for free!

Click to jump ahead:, why is having a business plan important for small businesses, what are the 3cs for writing a successful small business plan, what are the 7 steps of creating a winning business plan, how to make my small business plan stand out.

Nevertheless, you may be wondering – is it really necessary to go the extra mile and build a business plan even as a small business? 

For many business owners, it’s easy to get caught up in the day-to-day operations of running your business. However, it’s essential to take a step back and create a solid business plan – especially if you’re looking to:

1. Clarify your vision and goals

Whether you’re trying to start a new business or expand your existing business, it’s important to know what your goals are. The plan will serve as a blueprint for how you plan to grow and sustain your business over time. 

2. Secure Funding

Another reason for writing a business plan is to seek out investors for your business. A compelling business plan demonstrates the potential for growth and profitability of your business and increases your chances of securing funding. Partnering with a reliable invoice finance provider can offer a flexible solution to manage cash flow and support growth, especially when navigating the financial complexities of expanding a small business.

3. Identify potential challenges

From financial obstacles to operational and staffing challenges, having a business plan forces you to think critically about your business. From there, you can develop strategies to address these challenges more effectively.

4. Attract and retain customers

Having an exciting product or service is simply not enough. You need to think about how you can get customers to keep coming back to sustain in the long run. With a business plan, you can develop a strategy that resonates with your customers and stand out from the competition.

5. Measure performance

Your should include your financial projections and key performance indicators to measure your achievements. By regularly reviewing and updating your business plan, you can also ensure that your business is on track to meet its goals.

Ready to put your ideas down on paper? Here are  15+ business plan templates you can use for strategic planning .

As an entrepreneur, you’d know that running a successful business goes beyond just your day-to-day operations. Therefore, having a detailed business plan can help you take a closer look at your business — starting by analyzing your 3Cs. 

By focusing on these three key areas, you can develop a plan that effectively communicates your business concept, identifies your target customer, and positions your business to compete in the market.

The first ‘C’ refers to the concept of your business. Look for gaps in the market you’re in and how your product or service solves a problem for your target market. Focus on what is your competitive advantage and how it sets you apart from your competitors. 

Your business plan should also include information about your company’s history, business structure and mission statement. Having a solid understanding of your business will also come in handy when writing your company description and earn you extra first impression points.

2. Customers

The second ‘C’ is all about understanding your target markets and potential customers. Before you dive deep into your business plan, you should first conduct market research. This would help you identify your ideal customer profile, including their demographics, behaviors and preferences.

Additionally, you should explain how you plan to reach and acquire these customers with a detailed marketing and sales strategy plan. Creating a user persona guide helps you understand your target market and how they use your product or service. Here’s an example that you can use:

Visualize your customers with Venngage’s  User Persona Guide  tool today. It’s free and most importantly — no design experience is required.

3. competitors.

Your final “C” in writing an effective business plan is no other than your competitors. Competitor analysis is critical in positioning your business for success. You should definitely research and evaluate your competitors, analyzing their strengths and weaknesses, market position, and pricing strategy.

At the same time, you should also outline your strengths and weaknesses and explain how you plan to overcome them. You can always conduct a SWOT analysis on both your and your competitors’ business. This SWOT competitor analysis template is a good example of how it’s done: 

Check out this article to learn everything about  utilizing infographics to create an effective business plan . 

If you’ve read this blog on  how to create a business plan , you’d know that a professional plan typically has the following sections: 

• Table of Contents
• Executive summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections
• An appendix

This may seem overwhelming for many small business owners and you’re probably thinking of backing out at this point. Therefore, creating your  bus i ness plan outline  before you go into the details can ensure that you don’t leave any essential information out of your plan. 

But let me assure you that you’ll be well on your way to creating a successful business plan that can help you achieve your goals by following these steps:

Step 1: Define your business idea

Every business idea should be born out of a problem that needs solving. To find a good business idea , start by identifying a problem or a need in the market that is not adequately addressed. For example, if you notice members in your community Facebook group are often looking for cleaners in the area with little success, that’s a market you can tap into by starting a cleaning business .

You also should clearly define your business idea and what you plan to offer. Don’t forget to also consider your business’s cost, feasibility, scalability, and profitability.

For example, this candle business highlights that handmade candles are made from 100% beeswax to ensure product safety and quality: 

Once you have that figured out, it’ll be easy as pie for you to come up with your company description. Your company description should include details such as your business location, business resources, management team and more. 

Step 2: Conduct your market research

Conducting thorough market research builds a strong foundation for your market analysis. What’s more, it provides insights into the viability of your business idea and helps you develop a winning strategy.

You can conduct primary market research with:

• Customer interviews
• Online surveys or questionnaires
• In-person focus groups
• Purchasing a competitor product to study packaging and delivery experience

Or secondary market research by:

• Reading company records
• Examining the current economic conditions
• Researching relevant technological developments

This market overview template will help you look into industry trends and your target audience and collect vital data for your marketing strategy:

Step 3: Analyze your competitors

A  competitive analysis  report outlines the strengths and weaknesses of your competitors compared to those of your own business. 

Start by creating a competitor profile for each of your competitors which typically includes:

• The company’s revenue and market share
• The company’s size and management team
• A SWOT analysis 
• An overview of how the brand is perceived by customers

In addition to specific product features, here are some attributes that you might want to look into:

• Product quality
• Number of features
• Ease of use
• Customer support
• Brand/style/image

Use this competitor analysis report template to dive deeper into your competitor data and inform your marketing and business strategies: 

Step 4: Develop a marketing strategy

Your marketing strategy can be brief, covering a single campaign, or it can be long-term, detailing your marketing plans for an entire year. 

An effective marketing plan revolves around your target market and finding ways to reach them effectively. This may include branding, advertising, and social media .

While different marketing tactics are used to achieve different goals, they should always be in sync with the overall goals of your business. 

Use a mindmap to organize your marketing goals and strategies to make sure that they are in line with your business goals. 

If you’re running a small business, you may have limited funds to allocate toward marketing efforts. Some commonly used marketing strategies for small businesses include:

• Social media marketing
• Content marketing
• Work with local influencers
• Word-of-mouth
• Customer referral programs
• Customer loyalty plans

This Japanese restaurant business plan details both their online and offline marketing strategies. They’re also keen to capitalize on the steady stream of tourists coming into the city by catering to groups with large orders.

You can also use a timeline infographic like this one here to keep you on track with your marketing goals:

Don’t know where to start? This article will give you a crash course on  how to make your marketing plan . 

Step 5: identify your key performance indicators (kpi).

With all those marketing strategies in line, the next step is to identify the key metrics you’ll use to measure your business’s success. So, what is your KPI going to be? Is it revenue, profit margin, customer acquisition cost or customer retention rate?

KPIs give you a clear understanding of how well your business is doing and provide valuable insights that help make informed decisions. Without identifying KPIs, it can be difficult to gauge the effectiveness of your efforts. 

Step 6: Develop a Financial Plan

We’ve finally reached the core of your business strategy, which is the section that your potential investors are most interested in – your financial plan.

Having your business plan lined out can help you understand the financial viability of your business and prepare for potential challenges. It can also persuade investors and get the funding you need.

Some of the important details that you’d want to include in your financial plan are your:

• Income statement
• Cash flow statement
• Balance sheet 
• Sales forecast
• Break-even analysis
• Financial health 
• Financial forecasts

Planning to start your own gym ? Use this template to project your revenues and expenses: 

Step 7: Determine your funding needs

Now that you have your financial plans worked out, you’ll have a clearer picture of how much funding you’ll need to start and grow your business . 

There are several types of funding options available for small businesses seeking financing, including:

• Self-funding or bootstrapping
• Family and friend loans
• Crowdfunding
• Angel investors
• Venture capital
• Business loans

For example, this non-profit business plan template details the fundraising activities they have to generate operational funds.

Start customizing your business plan with these  15+ templates that would help you win over your investors, lenders, or partners . 

As new business owners, having a strong business plan is essential for securing funding and laying the foundation for your company’s success. However, with so many business plans vying for investors’ attention, it can be challenging to make yours stand out. 

In summary, the following tips can help you write a business plan that captures the attention of investors:

Focus on your competitive advantages

Furthermore, show customers and investors why they should choose you over others. Highlight what sets your business apart from your competitors and how your product or service can serve as a solution. 

Show a deep understanding of your target market

Visualize your ideal customers and their needs with a user persona and analyze your competitors. This will help you explain how your business can meet those needs better than your competitors. 

Provide a clear and concise executive summary

Start with a short, punchy summary that gives investors or lenders an overview of your business. Your executive summary should also include your plans, its value proposition, and the opportunities it presents to attract funding.

Provide solid financial projections

Investors and lenders want to see that your business has a foreseeable future. Make sure to detail your business financials such as cash flow statement, income statement, break-even analysis and balance sheet.

Be specific about your goals and milestones

Lay out achievable goals and milestones that you aim to reach in the short and long term. This will give investors a clear sense of your vision and your commitment to achieving it.

Show your passion

Finally, don’t be afraid to let your passion for your business shine through. Investors and lenders want to see that you are committed to your business and that you believe in its potential for success.

Elevate your small business with an exceptional business plan that sets you apart from the competition

Having a well-thought-out business plan can really max out your business’s potential and win over your investors. But as an entrepreneur, growing a business requires a lot of time and effort and you might not have the extra time to spend on designing your business plan. 

But don’t you worry – Venngage has got it covered for you. Designing a business plan requires little to no effort with Venngage’s customizable professional templates. Most importantly, no design experience is required. 

Pick from one of the templates above or browse for more  Business Plan Templates  and start customizing your own today! 

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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

• A business plan is a document describing a company's business activities and how it plans to achieve its goals.
• Startup companies use business plans to get off the ground and attract outside investors.
• For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
• There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

• Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
• Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
• Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
• Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
• Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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5 Steps to Developing a Solid Business Plan

You have a great business idea and want to jump right in. The one thing holding you back may be lack of a clear business plan . While some would say having a business plan is an absolute must, others would argue that you can get started and be successful without one.

I think the answer lies in how confident you are in your idea and how organized you are in terms of executing it. If you already have a clear plan in your head along with the steps you need to take and the means to take them, you may not see the need to create a 20-page business plan.

On the flip side, if your idea lacks clarity and you are considering seeking out funding from others sources, it would be best if you came up with a solid business plan. The good news, is that you can sit down and create a business plan in under a day. It doesn’t have to be super extensive so long as you hit all your main points and follow stick to outlining these steps.

Table of Contents

1. Executive Summary

The executive summary is the first part of your business plan. This is where you capture the reader’s attention be explaining the specifics of your business. What is the name? What will you be doing? What is the mission of your business and what are your goals?

Be sure to include what makes your business unique and summarize why you feel it will succeed.

2. Market Analysis

Next you want to analyze the market in order to prove that there is a need and target audience for your business. This is a great way to validate your business idea as well. If you can’t narrow down your target market or find that they aren’t interested in what you are offering, that could be a huge red flag.

Be sure to clarify who you wish to serve along with some detailed statistics that describe them, their interests, what products and services they buy, along with and their needs and wants.

3. Financial Projections

The financial projections section is where you get to have some fun with numbers. Map out the financial progress you plan to make with your business over the next 3-5 years. Include revenue goals and you might want to specify how much you’d need from an investor or a loan to bring those goals to fruition.

This is also a great place to mention various different start-up costs you’ll have so investors can know why you need money to support your business.

4. Organizational Structure

Have you ever thought about how your business will operate and be structured? Will you act as the CEO? Will you have a team or hire interns ? Will you eventually need to work with accounting, sales, and marketing experts? Or will you be more of a solopreneur.

This is a great section to answer all of those questions and map out how you might expect your business to grow in the future and which roles you’ll have and need.

5. Products or Services

Finally, in step 5 you want to go into more detail about your products and services. Most people start with this step (especially if they don’t consider making a business plan) but it’s best to end here after you’ve covered your bases in the previous steps.

Discuss what makes your product or service unique and how you plan to execute it in a competitive marketplace. If you’re going to be selling products include descriptions and images along with whether you’d need to trademark anything.

A business plan can be a crucial tool to help you get organized and perform neccessary research before moving forward with your new venture. If you’re considering asking for funding or financial assistance, a solid business plan is usually a requirement.

Even so, it’s a great way to get crystal clear on your goals and intentions so you can focus in on carrying out your plans and being successful.

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The Ultimate Guide to Developing a Solid Business Plan

Starting a business can be a daunting task, but developing a solid business plan can help you navigate the process with confidence. A business plan is essentially a roadmap that outlines your business goals, strategies, and financial projections. It’s a crucial document that can help you secure funding, attract investors, and stay on track as you grow your business. In this guide, we’ll walk you through the process of developing a solid business plan, step-by-step.

1. Executive Summary

The executive summary is the first section of your business plan and is often considered the most important. This section should provide a brief overview of your business, including its mission, products/services, target market, and financial projections. It should also highlight what makes your business unique and why it’s likely to succeed.

In this section, you should also include a summary of your management team and any key personnel, as well as information about your funding needs and how you plan to use the funds. Be sure to keep this section concise and engaging, as it’s often the first thing potential investors will read.

2. Company Description

The company description section provides a more detailed overview of your business and its history. This section should cover your company’s legal structure, location, and any key milestones you’ve achieved thus far.

You should also include information about your target market, including demographics, psychographics, and any relevant trends or market research. This section should also cover your products or services and how they meet the needs of your target market.

3. Market Analysis

The market analysis section should provide a detailed analysis of your industry and competitors. This section should cover the size of your industry, any relevant trends, and your target market’s needs and preferences.

You should also provide an overview of your competitors, including their strengths and weaknesses. This section should also detail any barriers to entry and potential threats to your business.

4. Products and Services

The products and services section should provide a detailed overview of what your business offers. This section should cover the features and benefits of your products or services, as well as any unique selling points.

You should also include information about your pricing strategy and how it compares to your competitors. Be sure to highlight any intellectual property or proprietary technology that sets your products or services apart.

5. Marketing and Sales Strategies

The marketing and sales strategies section should detail how you plan to reach and attract customers. This section should cover your advertising and promotional strategies, as well as your sales channels and tactics.

You should also include information about your sales team and any relevant training or support. Be sure to highlight any partnerships or collaborations that could help you reach your target market.

6. Management and Personnel

The management and personnel section should provide an overview of your team and their roles and responsibilities. This section should cover your management structure, any key personnel, and any relevant experience or qualifications.

You should also include information about your hiring and training processes, as well as any relevant policies or procedures. Be sure to highlight any key partnerships or collaborations that could help you attract and retain top talent.

7. Financial Projections

The financial projections section should provide a detailed overview of your business’s financials. This section should cover your revenue projections, expenses, and any relevant financial metrics.

You should also include information about your funding needs and how you plan to use the funds. Be sure to provide a detailed breakdown of your costs and revenue streams, as well as any potential risks or challenges.

8. Funding Needs

The funding needs section should provide a detailed overview of your funding needs and how you plan to secure funding. This section should cover your current funding sources, as well as any future funding needs.

You should also include information about any grants, loans, or other funding opportunities that may be available to your business. Be sure to highlight any key partnerships or collaborations that could help you secure funding.

9. Risk Assessment

The risk assessment section should detail any potential risks or challenges that your business may face. This section should cover both internal and external risks, including market trends, competition, and regulatory changes.

You should also include information about any contingency plans or risk mitigation strategies that you have in place. Be sure to highlight any key partnerships or collaborations that could help you mitigate risk.

10. Conclusion

The conclusion section should provide a summary of your business plan and reiterate your key points. This section should also provide a call to action, encouraging potential investors or partners to take action.

Be sure to highlight any key benefits or advantages of your business, as well as any potential challenges or risks. Finally, be sure to thank your readers for their time and consideration.

In conclusion, developing a solid business plan is a critical step in starting and growing a successful business. By following these steps and including relevant information in each section, you can create a professional and engaging business plan that can help you secure funding, attract investors, and stay on track as you grow your business.

Frequently Asked Questions

Why is a business plan important.

A business plan is important because it helps you to define your business idea, identify your target market, understand your competition, and determine your financial projections. It is a roadmap that guides you towards success and helps you make informed decisions.

In addition, having a solid business plan can also help you secure funding from investors or lenders. It shows that you have a clear vision for your business and have thought through the potential challenges and opportunities.

What are the key components of a business plan?

The key components of a business plan include an executive summary, company description, market analysis, organization and management, products and services, marketing and sales, and financial projections.

The executive summary is a brief overview of the entire plan, while the company description provides more detailed information about the company’s history, mission, and objectives. The market analysis helps you to understand your target market and competition, while the organization and management section outlines the structure of your company and the roles and responsibilities of team members. The products and services section describes what you will offer, while the marketing and sales section outlines your strategies for reaching and selling to your target market. Finally, the financial projections provide an estimate of your revenue, expenses, and profitability.

How do I create financial projections for my business plan?

Creating financial projections for your business plan involves estimating your revenue, expenses, and profitability over a specific period of time.

Start by researching similar businesses and industry trends to get a sense of what is realistic for your business. Then, estimate your revenue based on your pricing strategy and sales projections. Next, estimate your expenses, including fixed costs (such as rent and salaries) and variable costs (such as materials and inventory). Finally, calculate your profitability by subtracting your expenses from your revenue.

It is important to be realistic and conservative in your projections, as investors and lenders will want to see that you have thought through the potential risks and challenges.

How often should I update my business plan?

Your business plan should be a living document that is updated regularly to reflect changes in your business and industry.

At a minimum, you should update your business plan annually to ensure that it is current and relevant. However, you may need to update it more frequently if you experience significant changes in your business, such as entering a new market or introducing a new product or service.

Updating your business plan can help you stay on track and adjust your strategies as needed to achieve your goals.

What are some common mistakes to avoid when developing a business plan?

Some common mistakes to avoid when developing a business plan include failing to research your market and competition, being overly optimistic in your financial projections, and not having a clear understanding of your target market.

Other mistakes include not having a solid marketing and sales strategy, underestimating the importance of team and organizational structure, and not being realistic about the potential challenges and risks.

To avoid these mistakes, take the time to thoroughly research your market and competition, seek feedback from others, and be realistic in your projections and expectations.

The Ultimate Guide to Writing a Solid Business Plan: Navigating Business Days and More

Remember, a successful business plan requires careful research, analysis, and attention to detail. It’s important to conduct market research, identify your target audience, and develop a clear marketing strategy. By doing so, you can position your business for growth and profitability.

So, whether you’re starting a new business or looking to take your existing business to the next level, a solid business plan is the foundation for success. By investing the time and effort into developing a comprehensive plan, you’ll be well on your way to achieving your goals and building a thriving business.

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• The Dos and Don’ts of Writing a Solid Business Plan

Business Plans 201: The dos and don’ts of writing a solid business plan

We get it. That new business or venture that you’ve been dreaming about can be nerve-racking, but it’s possible. 

Starting a new business starts with an idea which comes to life with a strong business plan. Your business plan is more than a piece of paper or a writing exercise. It’s a roadmap that will keep you focused and give you a baseline for measuring success and achieving your goals. 

It isn’t a fixed or final artifact. Instead, think of it as a living document that you’ll revisit, learn from and adjust as your business grows. 

Writing your plan at first may take a lot of effort and it’s normal to go through several drafts. Consult your advisory team as they can support your plan’s development. And your plan will develop as you get new ideas, make new decisions and learn about changing business developments. 

Your plan is also key to unlocking funding. Whether you finance your business or solicit investors, either party will want to learn more about your plan before they invest. Effective language is key to communicating your business plan successfully to potential investors.

Follow these guidelines to start writing a solid business plan that communicates your vision and speaks to your audience.

The “dos” for writing a solid business plan

Be professional yet simple.

Writing with a professional tone allows investors to appreciate your vision and understand your short- and long-term goals. At the same time, it’s best to write in a simple manner. Aim for your plan to be understood by a non-expert. Replace jargon with active verbs. You can always get your final draft edited by a professional.

Refer to your business in third person

Writing in third person allows objectivity which can be more convincing and accepted by audiences like banks and investors. Avoid using “we” or “I” throughout your business plan. Writing in first person may come across as too personal. Remember to keep it business, not personal.

Be direct throughout your plan. Avoid ambiguous or vague language. Being direct allows you to be convincing about the steps you’ll take to bring your idea to life.

Supply evidence 

Do your research and present data to support your case. Showing statistics about your business, competitors, customers and industry allows investors to get a bigger picture of the survival and growth of your business.

Be realistic 

Avoid adding assumptions in your business plan. Instead of over-promising, show solid data backed up by research on how your business can be successful.

Practice makes perfect

Read your business plan out loud. Ask yourself these questions: Does it sound effective? Does it have the tone of confidence? Is it easily understood by your audience? What are the strengths and opportunities to tackle in your plan? Have a friend read your plan and summarize it back to you .

Be optimistic

The language of your business plan should be assertive, yet optimistic. Allow your passion to shine through in your business plan and show your advisor that you’re serious about bringing your vision to life.

The “don’ts ” of writing your business plan

Avoid acronyms and abbreviations.

Use industry specific abbreviations and acronyms only if necessary and if they’re part of your business operations. 

Don’t assume the reader knows your industry

Investors and advisors are here to support you. Allow them to understand what industry your business lives in. Provide in-depth knowledge of your industry so they can understand your business functions.

Don’t turn it into an essay

When writing your business plan and conducting industry research, sometimes it’s easy to get sidetracked and turn your plan into an essay. Make sure your business plan has a solid focus and includes all the required information. 

Avoid extensive research

Use only credible sources and findings for your research and analysis. It’s a great practice to use government-issued statistics and data. Use this data in your own language for business projections and goals. Simplicity is key.

Don’t be repetitive

Avoid repeating yourself throughout the plan. You can do this by reading your plan out loud and removing duplicate ideas. Include the key points and messages you need to relay.

Don’t forget about it

Be proactive and don’t forget to follow up with your advisor within the right time frame. Communicate with your advisory team and take advantage of your relationships with your investors, business partners and CIBC business advisor. 

Updating your business plan on a quarterly basis is a great practice for staying on track of your business growth. Our team is here to support you as you develop your plan and assemble your team.

To create a tailored plan for your business needs and help you achieve your goals, meet with us opens in a new window. . We’re here to help. Talk to a CIBC Business Advisor today by calling 1-866-992-7223 . Opens your phone app.

Written By Lauren Rabindranath

Lauren Rabindranath is a copywriter and communications consultant based in Toronto, Ontario, who works with clients across industries. Working with CIBC Business Banking, Lauren supports content development for online platforms, relating her personal experience as an entrepreneur to CIBC’s tailored services.

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Business Planning 101: How to Create a Solid Business Plan for Your Startup

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Business planning is the process of creating and documenting a strategy designed to cultivate growth for your company. Most business planning techniques revolve around three primary objectives: maximizing profit, mitigating risks, and communicating a strategy to secure funding. Although there are different aspects of business planning, in most cases, business planning is centred on creating one specific document: the business plan.

No matter what industry you’re in or what products or services you’re selling, it would help if you had a business plan to guide you . Whether you’re launching an online digital marketing agency or opening a local coffee shop, your business plan is the foundation for your growth efforts. Ultimately, the time and effort you put into your business plan development can significantly impact the success or failure of your venture.

But why is a business plan so important? Couldn’t you use a website builder to launch a site within minutes or have a minimum viable product within a few days? While starting something is simple, solidifying it is not.

Startup founders don’t always see the value of a business plan, particularly when they don’t plan to raise money right away and are silk working out the cracks and kinks of their product. But regardless, think of a business plan as the bedrock for your company.

This detailed document is much more than a description of what your business does and how it does it. It can be used to secure loans and other forms of funding, solidify your milestones, help you better understand your market and competition, and outline your financial needs and feasibility. In short, it can prevent you from walking down a dead end.

Business Planning Tools

A myriad of tools and services exist to help entrepreneurs develop business plans of their own. Many companies offer their own version of a small business plan template to guide business owners through the process. However, numerous services are dedicated to helping business owners build out certain portions of their business plans. For example, business owners could outsource micro and macroeconomic research, financial planning and forecasting, and marketing agencies. Additionally, they can work alongside business plan writers to help them create a document that’s most likely to appeal to investors and lenders.

Business Plan Table of Contents

Understanding the benefits of a business plan is one thing, but writing it is entirely another. Start by checking out different industry-specific templates for inspiration. From there, follow the tried-and-true format using this table of contents.

Each section provides valuable insight into how you plan to build your business, both from a high-level overview and a detailed perspective. It’s important to note that business plans aren’t just for lenders and investors—it’s also for you. Many business owners have found that their business plans help foster accountability and guidance. With that in mind, here’s what you need to include in a winning business plan:

1. Executive Summary

2. Company Details

3. Market Analysis

4. Customer Analysis

5. Competitor Analysis

6. Marketing Plan

7. Operations & Logistics Plan

8. Management Team

9. Financial Plan

10.  Appendix

Executive Summary

Your executive summary is an overview of your startup. This section provides the reader with a quick synopsis of the overall business plan. The executive summary should be written last to properly convey and summarize the contents in the rest of the document.

For example, once you’ve written a thorough analysis of your target market, it’ll better equip you to include a short synopsis of it in your summary. This section highlights the key points you’ll cover in your business plan by defining your mission and strategy.

Your executive summary should:

• Include a captivating introduction to your business
• Describe the problem your business is trying to solve
• Explain how your company offers a solution to a problem
• Describe products and services you offer
• Address how you plan on reaching your customers with your marketing efforts
• Include your projected revenue
• Introduce the team

Company Description

The Company Description section of your business plan covers three key components: who you are, what you do, and why you do it. Begin by creating an elevator pitch and then expound upon it.

For example, let’s say you’re trying to raise money for your package delivery startup, ParcelPass. Your elevator pitch might be: “Think of ParcelPass as an Uber for package deliveries. When you need something delivered locally, request a GPS-enabled vehicle through the app. ParcelPass arrives, picks it up, and hand-delivers it to its recipient.” 

Remember, the company description is designed to sell. Not only does it help readers understand your mission and unique value proposition, but it can also help you practice pitching your company to others, both verbally and written.

Your company description should:

• Share your origin story
• Offer basic company history, such as location and start date
• Explain how you developed the business concept
• Include relevant industry information
• Describe your team in detail (including qualifications and background)
• Include a mission statement and vision statement

Here’s an example of a “Company Overview” introduction from Cady’s Cookies, a fictional cookie company developed by Planbuildr:

Market Analysis

Your market analysis is one of (if not the ) most important parts of your business plan because it tells the reader that you have a verifiable market. How your business performs in your industry depends on the market, and it’s crucial for you to present proof that the current (and foreseeable) market leans in your favour.

Your market/industry analysis shows how comparable businesses in your industry perform and highlights market demand. You can find plenty of free market research resources that offer relevant market data, or you can hire a market research firm to spearhead this section for you. In short, your market analysis will provide quantitative and qualitative assessments for your industry.

Your market analysis should:

• Describe customer segments in your market
• Highlight favourable buying patterns
• Explain how you intend to build brand loyalty and acquire repeat customers
• Provide an analysis of your competition
• Identify historical trends that have shaped your industry
• Include relevant statistics, including market size, market growth, and future growth estimates

Customer Analysis

Who are your customers? This is the question that the Customer Analysis section of your business plan aims to answer. This section dives deeper into your target market and addresses how you plan to solve their pain points.

These “pain points” can be versatile and multi-faceted. For example, if you own a long-distance moving company, a potential customer pain point might be finding a business that knows how to handle the fragile or expensive property. Another pain point might be finding vetted drivers with outstanding long-haul driving records.

As you write your customer analysis, consider buyer personas or ideal customers. Use this persona as a model for your written description. Describe their demographics, personality traits, buying patterns, income and education level, and hobbies.

Your customer analysis should:

• Offer a holistic overview of your ideal customer
• Describe your customers’ pain points
• Explain how you can solve your customers’ issues
• Assess customer buying patterns
• Acknowledge your proximity to your customers and how you plan to reach them

Competitor Analysis

Your competitive analysis should answer the question, “Why is my business better than other businesses that offer similar services and products?” This is where you’ll communicate how you plan to outperform your competition.

Competitor research is crucial because it explains what makes you different, helps you understand why they’re succeeding, and identifies gaps that you can leverage to build a better business .

Your competitor analysis should:

• Explain how your business differentiates itself from the competition
• Describe strengths your company offers that your competitors don’t
• Highlight key advantages in management or operations
• Illustrate issues your current competitors are having and explain how you plan to address them

Marketing Plan

Your marketing plan should explain how you intend to reach your target market. It should be determined by the specific needs of your target market, as described in your customer analysis. Overall, your marketing plan reveals how you intend to reach potential customers, build brand awareness, and educate your market.

Your marketing plan should include four key sections:

1. Products. What products or services do you offer, and what makes them better than similar offerings? Are there any particular features or benefits?

2. Promotions. How do you plan to promote your organization ? How will you spread the word and attract customers? Your promotion plan should include a detailed description of how you intend to position yourself in front of buyers. This could consist of advertising, product giveaways, influencer marketing , content, or content marketing.

3. Price. What’s the cost of your products? Justify higher prices when necessary and leverage lower prices if possible.

4. Place/Distribution. This section describes where you sell your products and how you sell them. Are you selling your product online, in a retail shop, or both? What are the benefits? If you plan to sell wholesale and direct, describe these channels as well.

Operations & Logistics Plan

Your Operations and Logistics section describes the workflows and processes you’ll implement to make your business plan come to life. Your operational objective covers several factors, including how each of your departments supports different operational goals. This section will also outline strong contingency plans in the event of unexpected circumstances. In this area, make it clear to the reader that you have a strong understanding of your supply chain.

Your operations and logistics analysis should:

• Describe who your suppliers are
• What your production process will look like
• Define key metrics and milestones
• List the necessary equipment and technology to keep your business running
• Describes your shipping and fulfilment needs
• Explain quality control measures

Management Team

The people behind your business can make or break its success. This section of your business plan describes the team in detail and explains why their qualifications and experience make them well-suited for success.

Investors aren’t just putting their dollars into products and services but the people building the brand. The calibre of your team plays a significant role in helping readers understand your business’s willingness and readiness. Lastly, this is where you’ll explain how each team member’s skill set contributes to the company’s bottom line.

Your management team section should:

• Provide biographies for key team members
• Highlight educational achievements, experience, and accomplishments
• Describe how your business ownership is structured
• List any external management resources, such as an advisory board

Financial Plan

No matter how much hard work you’ve put into growing an idea into a business, its financial welfare will be the ultimate determination of success. Your financial plan is designed to help financial investors understand what to expect now and in the foreseeable future. In short, it explains how you’ll generate income. It would be best to work with an accountant , bookkeeper , or third-party financial planner to shape this section of the business plan.

The financial plan is typically broken down into three parts:

1. Income statement. Income statements show revenue sources and expenses over a given period.

2. Balance sheet. A balance sheet reveals the equity you have in your business, considering the assets you own and the liabilities you owe.

3. Cash flow statement. The cash flow statement is what’s left when expenses are paid, and revenue is collected.

The Appendix closes out your business plan and provides supporting materials or documentation for previous sections, such as balance sheets and income statements. Essentially, this is where you put all the essential details that you didn’t include in prior areas. The appendix exists to keep the business plan concise early on so as not to bulk up the portions of the business plan where content matters most.

Your appendix should include:

• Detailed financial forecasts
• Business credit history if available
• Applicable patents or trademarks
• Management team resumes
• Market research

Writing a winning business plan is no walk in the park, but it’s important to put proper time and effort into building it out. Many great businesses fail to get funding because they miss the mark in terms of their business plan and fail to convey the viability of their company.

As you create your business plan, reference templates and actual, archived business plans. Use these as inspiration and guidance, but don’t forget to customize your plan as much as possible. You don’t want your business plan to be a copycat of everyone else’s template at the end of the day. Be original and thorough, and your plan will speak for itself.

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10 steps to a solid business plan

A business plan is a key tool that can set you up for business success. It helps you focus on your goals and provides the answers you need to make your financing and loan process easier. Here are 10 things you should include as well as some resources to get started.

Need a farm business plan? Our business plan bundle can make writing one easier.

1. One-page executive summary

Briefly explain your business vision. Include: who you are, what your business does, future business plans and how you will be successful. Also, summarize your current financial state and future needs.

Read: How to develop a successful farm vision

2. Goals and objectives

What’s the purpose of your business? Outline your key strategies and main goals for the next one to three years.

Learn: Setting achievable goals

Farmers with a written business plan average a return on assets five times higher than those without.*

3. Company background or history

Summarize your company’s achievements and plans for growth. Describe any company strengths and weaknesses, opportunities and any significant changes that could impact the operation.

Research: Industry, markets and trade (AAFC)

4. Ownership, management and human resources

Describe the ownership structure. Include each owner’s qualifications, history and your management reporting structure. You’ll also need to identify key employees, benefits, labour policy and a succession plan (if applicable).

Use: Agri HR Toolkit (Canadian Agricultural Resource Centre)

Read: Managing People

5. Financial position and projections

For existing businesses: include financial statements from the past five years and a monthly cash-flow forecast covering at least 12 months.

For start-ups: include projected financial statements for the first three years of operation and a monthly cash-flow forecast covering at least 24 months.

Get: Ag Expert Accounting

Use: FCC Money & Finance Basics guide and FCC Cash flow planning guide

6. Products and services

Describe your product or service and what makes it marketable. Is there an aspect that’s not available in the marketplace?

Listen: Cutting edge cattle: Balance and the business of ranching

Read: Know your cost of production for better decision making and Do you know your cost of production?

7. Industry analysis

Identify your industry and describe its overall size, growth stage and patterns.

Read:  FCC Economics sector and production reports

8. Target market

Describe the potential size of your market. It helps to include popular market trends and customer profiles.

Compare: Statistics and market information (AAFC)

Find: Market Prices and information

9. Competition

Identify primary competitors within your target market. List their strengths and weaknesses compared to yours.

Find: Canadian food supplier directories (AAFC)

10. Marketing and sales plan

Describe your marketing plan and distribution channels. Include the steps for attracting and retaining customers (if applicable).

Read: Marketing 101 (Ontario Ministry of Agriculture, Food and Rural Affairs) and Want a profit boost? Make sure you have a good marketing plan

*Source: Rob Hannam, Synthesis Agri-network

Scott Beaton didn’t come from the farm. But with help from friends and knack for diversification, he grew his small operation into a full-time farming career.

From cash flow planning to net worth statements, get the basics you need to prepare for a loan application.

We have a business plan bundle to set you up for success.

How To Write a Business Plan for Cabinet Making in 9 Steps: Checklist

By alex ryzhkov, resources on cabinet making.

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Are you interested in starting a custom cabinet making business? This thriving industry is in high demand, with a significant growth potential in the United States. According to recent statistics, the custom cabinet making market is expected to experience a compound annual growth rate of 5.4% over the next five years. This makes it the perfect time to dive into the world of cabinet making and carve out a profitable niche for yourself. In this blog post, we will guide you through the nine essential steps to write a comprehensive business plan for your cabinet making venture.

The first step in creating a successful business plan is to identify your target market. Determine who your ideal customers are and what their specific needs and preferences are when it comes to cabinets. By understanding your target market, you can tailor your products and services to meet their requirements and stand out from the competition.

Next, conduct thorough market research to gain insights into the current trends and demand for custom cabinets. This will help you identify potential gaps in the market and opportunities for growth. Keep an eye on emerging design styles, materials, and technologies that can differentiate your business and attract a wider customer base.

As with any business, it's crucial to analyze your competition. Research existing cabinet making businesses in your area and assess their strengths, weaknesses, and pricing strategies. This knowledge will enable you to position yourself strategically and develop a unique selling proposition that sets you apart.

Now that you have a clear understanding of your target market and competitive landscape, it's time to define your business goals and objectives. Establish realistic and measurable goals that can guide your decision-making and keep you focused on achieving your vision.

Assessing the required resources and funding needed for your custom cabinet making business is essential. Determine the equipment, tools, and materials you'll need, as well as the investment required for your initial setup. Consider seeking financing options or partnerships to ensure you have the necessary capital to get your business up and running.

To attract customers and generate sales, create a solid marketing and sales strategy. Identify the most effective channels to reach your target market, whether it's through online advertising, local networking, or partnerships with interior designers. Develop a compelling brand narrative and leverage social media platforms to showcase your craftsmanship and attract potential customers.

Developing a comprehensive budget and financial projections is crucial for the success of your business. Factor in all expenses, from overhead costs to labor and marketing, and set realistic revenue goals. This will not only help you manage your finances effectively but also attract potential investors or lenders.

Lastly, be prepared for potential challenges and risks that may arise along the way. Identify these challenges upfront and have contingency plans in place to mitigate their impact on your business. Consider factors such as supply chain disruptions, changing consumer preferences, and economic fluctuations.

• Identify your target market
• Conduct market research
• Analyze your competition
• Determine your unique selling proposition
• Define your business goals and objectives
• Assess required resources and funding
• Create a marketing and sales strategy
• Develop a budget and financial projections
• Identify potential challenges and risks

By following these nine essential steps, you'll be well on your way to writing a comprehensive business plan for your custom cabinet making business. This plan will guide you through every stage of your entrepreneurial journey and increase your chances of success in the lucrative cabinet making industry.

Identify Target Market

When starting a cabinet making business, it is crucial to identify your target market. Understanding who your ideal customers are will help you tailor your products and services to meet their specific needs and preferences, ultimately increasing your chances of success. Here are some essential steps to follow when identifying your target market:

• Research and analyze the demographics of your potential customers, such as age, gender, location, and income level. This information will give you valuable insights into who your target market is and how to effectively reach them.
• Consider the needs and preferences of your potential customers. Are they homeowners looking to remodel their kitchen or bathroom? Are they interior designers seeking unique and high-quality cabinets for their clients? By understanding their specific requirements, you can position your business as a solution provider.
• Identify any niche markets that may have a demand for custom cabinets. This could include luxury homeowners, eco-conscious individuals looking for sustainable materials, or businesses in need of specialized cabinetry.
• Research industry trends and market demand to determine the growth potential of your target market. This will help you assess the viability of your business and adapt your products and services accordingly.

Tips for Identifying Your Target Market:

• Consider conducting surveys or interviews with potential customers to gather valuable insights into their needs and preferences.
• Utilize social media platforms and online forums to engage with your target market and understand their pain points.
• Monitor your competitors to see who they are targeting and identify any gaps or opportunities in the market.
• Stay updated on industry publications and attend trade shows or events to stay informed about the latest trends and developments in the cabinet making industry.

By conducting thorough research and analysis, you will be able to identify your target market and tailor your business strategies to effectively reach and serve them. This will ultimately increase your chances of success in the competitive cabinet making industry.

Conduct Market Research

Market research is a crucial step in the process of writing a business plan for a cabinet making business. It provides valuable insights into the demand for custom cabinets in your target market, the preferences of your potential customers, and the competitive landscape you will be operating in.

When conducting market research, there are several key areas to focus on:

• Target market analysis: Identify the specific groups or demographics that are most likely to be interested in custom cabinets. Consider factors such as income level, homeownership rates, and aesthetic preferences.
• Customer needs and preferences: Conduct surveys, interviews, or focus groups to gather data on what customers look for in custom cabinets. Are they seeking functional solutions, stylish designs, or a combination of both? Understanding these preferences will help you tailor your offerings to meet their needs.
• Competitor analysis: Evaluate the existing cabinet makers in your area and analyze their strengths, weaknesses, and unique selling points. This will help you identify gaps in the market that you can capitalize on with your business.
• Trends and market dynamics: Keep an eye on industry trends, such as emerging design styles or materials that are in high demand. Understanding these trends will allow you to stay ahead of the curve and offer innovative solutions to your customers.

Tips for conducting market research:

• Utilize online surveys or social media polls to gather information from a wider audience.
• Visit trade shows or industry events to observe the latest cabinet designs and gather insights from industry professionals.
• Engage with potential customers through online forums or community groups to understand their pain points and expectations.
• Consider partnering with local interior designers or contractors to gain insights into the needs of their clients.

By conducting thorough market research, you will be equipped with the knowledge and data needed to make informed decisions about your business, from defining your target market to developing a unique selling proposition. This will increase the likelihood of success and enable you to effectively meet the demands of your customers in the custom cabinet making industry.

Analyze Competition

One crucial step in creating a business plan for a cabinet making business is to thoroughly analyze the competition. Understanding your competitors in the market is essential for developing a successful strategy and gaining a competitive edge. Here are some important points to consider when analyzing your competition:

• Identify direct competitors: Begin by identifying other cabinet making businesses in your area or within your target market. Look for companies that offer similar services and cater to a similar customer base. This will give you an idea of the competition you will face.
• Study their products and services: Take a close look at the products and services your competitors offer. Analyze their design styles, material choices, pricing strategies, and any additional services they provide. This will help you understand what sets them apart and how you can differentiate your business.
• Assess their strengths and weaknesses: Determine what your competitors excel at and where they may have weaknesses. Are they known for their exceptional craftsmanship? Do they have a strong online presence? Are there any areas where customers consistently have complaints? Identifying these strengths and weaknesses will help you position your business effectively.
• Analyze their target market: Investigate your competitors' target market and customer demographics. Understand who their customers are, their preferences, and their buying habits. This information will enable you to identify any gaps in the market and tailor your products and services to meet the specific needs and preferences of your target audience.

Tips for Analyzing Competition:

• Visit their websites and social media platforms to get a sense of their branding, customer engagement, and overall online presence.
• Read customer reviews and testimonials to gain insight into their customer satisfaction levels and areas for improvement.
• Attend trade shows, industry events, and exhibitions to gather information about the latest trends and innovations in the cabinet making industry.
• Network with industry professionals and join trade associations to stay updated on market developments and learn from experienced entrepreneurs.
• Keep an eye on your competitors' pricing strategies and special offers to ensure you remain competitive without compromising your profitability.

Analyzing the competition is a critical step in developing a business plan for your cabinet making business. By understanding what sets your competitors apart and identifying any gaps in the market, you can position your business effectively and develop a strategy that will attract customers and drive success.

Determine Unique Selling Proposition

Determining your unique selling proposition (USP) is crucial for the success of your custom cabinet making business. Your USP is what sets you apart from your competitors and defines why customers should choose your business over others. Here are some important steps to help you determine your unique selling proposition:

• Identify your strengths: Begin by identifying the strengths and expertise that your business offers. This could include factors such as the quality of your craftsmanship, the use of high-quality materials, or your ability to create customized designs that meet the unique needs of your customers.
• Understand customer needs: Research and analyze the specific needs and preferences of your target market. This will help you identify any gaps in the market that you can fulfill with your unique selling proposition. For example, if you discover that customers in your area are looking for eco-friendly cabinet options, you could focus on offering sustainable materials and practices.
• Highlight your competitive advantage: Take a close look at your competition and determine what sets you apart from them. This could be factors such as faster turnaround times, superior customer service, or a more affordable price point. Emphasize these advantages in your unique selling proposition to appeal to potential customers.
• Focus on what makes your business unique: Avoid generic statements and instead, highlight the specific qualities that differentiate your cabinet making business from others in the market.
• Use customer testimonials: Include testimonials from satisfied customers in your marketing materials to showcase the value and benefits that your business offers.
• Keep your USP consistent: Ensure that your unique selling proposition is consistent across all your marketing channels and materials to build a strong and cohesive brand image.

By taking the time to determine your unique selling proposition, you can establish a strong position in the market and attract customers who are seeking the specialized services that your custom cabinet making business provides. This distinct offering will set you apart and contribute to the growth and success of your business.

Define Business Goals And Objectives

Defining clear business goals and objectives is essential for the success of your cabinet making business. These goals will guide your decision-making process and help you stay focused and motivated.

When defining your goals and objectives, it is important to ensure they are specific, measurable, achievable, relevant, and time-bound ( S.M.A.R.T ). This will help you create a clear roadmap for your business and track your progress towards your desired outcomes.

Here are some key steps to follow when defining your business goals and objectives:

• Identify your overarching mission: Start by clarifying the purpose of your business. What do you aim to achieve? How do you differentiate yourself from competitors? This will help you define your overall mission and values.
• Set specific goals: Break down your mission into specific goals that you want to accomplish. For example, you may want to increase revenue by a certain percentage, expand your customer base, or improve customer satisfaction.
• Establish measurable objectives: Assign specific metrics or key performance indicators (KPIs) to each goal so you can track your progress. This could include factors such as sales growth, customer retention rate, or average customer rating.
• Create an action plan: Outline the strategies and tactics you will implement to achieve your goals. Determine the resources and actions required to meet each objective, and assign responsibilities to team members.
• Regularly review and revise your goals and objectives to adapt to changing market conditions and business needs.
• Ensure your goals align with your target market's needs and preferences.
• Communicate your goals and objectives to your team to foster alignment and motivate everyone towards a shared purpose.
• Break down larger goals into smaller milestones to make them more achievable and manageable.

By defining clear business goals and objectives, you will have a roadmap to guide your decision-making process and measure your progress. This will increase your chances of success and help you stay focused and motivated on your journey towards establishing a thriving cabinet making business.

Assess Required Resources And Funding

One of the crucial aspects of starting a custom cabinet making business is assessing the required resources and funding. Without the right resources, it can be challenging to deliver high-quality products and meet customer expectations. Additionally, securing adequate funding is essential for covering initial costs, such as purchasing equipment, materials, and marketing efforts. Here are some key steps to help you assess your resources and secure the necessary funding:

• Evaluate your current resources: Begin by assessing the resources you already possess, such as tools, machinery, and workspace. Determine if you have the necessary equipment to complete projects efficiently and to a high standard. If there are any gaps, make a list of the additional resources you will need to acquire.
• Research the costs: Conduct thorough research to estimate the costs involved in starting and running your custom cabinet making business. This includes expenses like purchasing materials, renting or leasing a workspace, and marketing expenses. Identifying these costs will help you create a realistic budget and determine the funding you will need.
• Explore funding options: Once you have a clear understanding of the costs, begin exploring funding options. This may include applying for business loans, seeking investors, or considering personal savings and contributions from friends and family. Research different sources of funding and determine which options are most suitable for your business.
• Develop a detailed financial plan: To secure funding, it is essential to present a comprehensive financial plan. This plan should outline your projected income and expenses, as well as your expected return on investment. Include your budget, financial projections, and any potential risks and challenges that may impact your ability to generate revenue.
• Consider seeking advice from industry professionals or business mentors who can provide guidance on securing funding and allocating resources effectively.
• Be prepared to present a clear and compelling business plan to potential investors or lenders, highlighting how your custom cabinet making business will be profitable and unique in the market.
• Regularly review and update your financial plan to ensure it reflects any changes in resource needs or funding requirements as your business grows.

By thoroughly assessing your required resources and securing the necessary funding, you will position your custom cabinet making business for success. This step is crucial in ensuring you have the tools, materials, and financial support needed to deliver exceptional products and meet customer demands. Remember to be diligent in your evaluation and explore all possible funding options to maximize your chances of obtaining the necessary resources.

Create A Marketing And Sales Strategy

Creating a marketing and sales strategy is essential for the success of your custom cabinet making business. This strategy will outline how you will attract customers, promote your services, and ultimately generate sales. Here are some key steps to consider when developing your marketing and sales strategy:

• Identify your target audience: Understanding who your ideal customers are will help you tailor your marketing efforts to reach them effectively. Consider factors such as demographics, location, and preferences to narrow down your target market.
• Define your unique selling proposition (USP): Determine what sets your custom cabinet making business apart from competitors. Highlight the aspects that make your services unique and emphasize them in your marketing materials to attract potential customers.
• Choose the right marketing channels: Research and select the most appropriate marketing channels to reach your target audience. This could include online platforms such as social media, your website, and email marketing, as well as offline methods like attending trade shows or advertising in local home improvement magazines.
• Create compelling content: Develop engaging content that showcases your expertise, highlights your previous projects, and demonstrates the benefits of choosing your custom cabinet making services. This can be in the form of blog posts, videos, or case studies.
• Utilize search engine optimization (SEO): Optimize your website and online content to ensure it ranks well in search engine results. This will help potential customers find your business when they search for cabinet making services online.
• Build strong relationships with influencers: Identify influencers or experts in the interior design or home improvement industry who can advocate for your custom cabinet making business. Collaborate with them on projects or seek endorsements to expand your reach and credibility.
• Maintain a strong online presence: Regularly update your website and social media accounts with fresh content, respond to customer inquiries promptly, and actively engage with your audience. Building a strong online presence will enhance your brand reputation and attract potential customers.
• Monitor and analyze metrics: Track the performance of your marketing and sales efforts by using analytics tools. Monitor metrics such as website traffic, social media engagement, and conversion rates to measure the effectiveness of your strategy and make necessary adjustments.
• Consider offering special promotions or discounts to incentivize potential customers to choose your custom cabinet making services over competitors.
• Partner with local interior designers or home builders to expand your network and gain referrals.
• Offer exceptional customer service to encourage repeat business and positive word-of-mouth referrals.
• Regularly review and update your marketing and sales strategy to stay ahead of industry trends and remain competitive.

Develop A Budget And Financial Projections

Developing a budget and financial projections is a crucial step in creating a business plan for your cabinet making business. It allows you to estimate the costs involved in starting and operating your business, as well as forecast your potential revenues and profits.

1. Estimate start-up costs: Calculate the expenses you'll need to incur to launch your custom cabinet making business. This may include the cost of purchasing equipment and materials, securing a workspace, obtaining necessary licenses and permits, and setting up a website or promotional materials.

2. Determine operating expenses: Identify the ongoing costs of running your business, such as rent, utilities, insurance, and salaries. Consider both fixed expenses that remain constant month to month and variable expenses that fluctuate based on sales volume.

3. Project revenues: Estimate your potential sales and revenues based on your target market, pricing strategies, and marketing efforts. Take into account any seasonality or trends in demand that may affect your sales.

4. Calculate gross and net profit: Deduct your estimated operating expenses from your projected revenues to determine your gross profit. Then, factor in other costs such as taxes and interest to calculate your net profit.

5. Consider different financial scenarios: Create multiple financial projections based on different scenarios, such as conservative, realistic, and optimistic. This will help you understand the potential risks and rewards of your business.

• Research industry benchmarks and consult with industry experts to ensure your financial projections are realistic.
• Keep track of your actual financial performance once your business is operational and compare it with your projections. Make adjustments as needed.
• Consider seeking professional advice from an accountant or financial consultant to review your budget and financial projections.

Developing a budget and financial projections requires careful analysis and consideration. It provides you with a clear picture of the financial viability of your cabinet making business and helps you make informed decisions regarding pricing, expenses, and potential growth strategies.

Identify Potential Challenges And Risks

Identifying potential challenges and risks is crucial for the success of your custom cabinet making business. By understanding and preparing for these challenges, you can develop strategies to mitigate their impact and ensure your business thrives. Here are some important considerations:

• Industry Volatility: The cabinet making industry can be affected by fluctuations in the economy, housing market, or consumer spending habits. Stay updated on market trends and be prepared to adapt your business strategies accordingly.
• Competition: As with any business, there will be competition in the cabinet making industry. Analyze your competitors' strengths and weaknesses to identify areas where you can differentiate yourself and offer unique value to customers.
• Supply Chain Challenges: Building custom cabinets requires sourcing quality materials and reliable suppliers. Ensure you have a robust supply chain in place to avoid delays or quality issues.
• Skilled Labor Shortage: Finding and retaining skilled cabinet makers can be a challenge. Invest in training and development programs to maintain a skilled workforce and consider building relationships with trade schools or apprenticeship programs.
• Customer Expectations: Custom cabinet making is a highly personalized service, and meeting customer expectations can be demanding. Clearly communicate and manage customer expectations to avoid misunderstandings or dissatisfaction.
• Regulatory Compliance: Ensure that your business adheres to all relevant regulations and obtain necessary licenses or permits. Stay updated on any changes in regulations that may impact your operations.
• Regularly assess and update your business plan to address potential challenges and risks.
• Stay informed about industry trends and innovations to remain competitive.
• Build strong relationships with suppliers and maintain backup options for sourcing materials.
• Invest in marketing and branding strategies to differentiate your business and attract customers.
• Develop contingency plans for unexpected events, such as natural disasters or economic downturns.

In conclusion, writing a business plan for a cabinet making business requires careful consideration and planning. By following the nine steps outlined in this checklist, you can ensure that you have a comprehensive and well-thought-out plan to guide your business towards success. From identifying your target market and analyzing the competition to developing a marketing strategy and assessing potential challenges, each step plays a crucial role in creating a solid foundation for your business. Remember to adapt and revise your business plan as needed, and continuously stay updated with market trends and customer preferences. With a well-executed business plan, your custom cabinet making business has the potential to thrive in the highly sought-after market, offering tailored solutions to customers and achieving profitability.

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How To Design a Professional Development Plan for Career Growth

Updated: March 11, 2024

Published: September 25, 2023

Climbing the corporate ladder or growing your own business requires constant learning and improvement. 

Sometimes, you’ll learn from mistakes and general experience while working in the field daily. However, having a clear plan to develop your skills is necessary to grow in your profession and reach new heights over the long term.

A professional development plan is a tool that can ensure you gain and enhance your skills in a structured manner.

What is a professional development plan?

A professional development plan is a strategic road map designed to help individuals enhance their skills, knowledge, and expertise in their chosen field. It serves as a guide for setting goals, identifying areas for improvement, and mapping out actionable steps for continuous growth and career development. 

Why do you need a professional development plan?

If you’re on a career path with opportunities to expand into new or higher positions, then odds are you need a plan to develop your skill set. Creating one can increase your odds of earning spots in roles you weren’t eligible for before.

For example, imagine a content editor who aspires to become a digital marketing strategist. In order to earn that promotion and move into that new role, they will need to improve their digital marketing skills. This may involve attending industry conferences and events, enrolling in online courses, earning a new degree, and seeking mentorship from experienced digital marketers, amongst other strategies. 

By following a well-crafted plan, individuals can unlock their full potential and stay ahead in today’s competitive job market.

Benefits of a professional development plan

Here’s a look at some of the other benefits of having a professional development plan: 

It clarifies your goals

A development plan defines specific goals you want to reach, such as earning a promotion, learning new technologies, improving your communication, and enhancing your leadership skills . For example, a software engineer in product design may set a goal to become proficient in a new programming language to expand their job opportunities.

It identifies strengths and weaknesses

Professional development plans don’t just guide your next steps — they review your current performance to identify strengths and weaknesses. By assessing your current skills and knowledge, you can identify areas where you excel and areas that need improvement. For instance, a sales professional may realize they excel at building relationships but lack negotiation skills.

It keeps you motivated and focused

Having a development plan keeps you motivated and focused on your career growth. It provides a sense of direction and purpose, helping you overcome obstacles and stay committed to your goals.

A human resources professional who has a goal of becoming a director within a year, for example, may become disenchanted with her goal if she doesn’t have a clear-cut way of achieving it. Building a professional development plan that outlines the skills she needs to foster and the strategies she can use to do so can keep her motivated over the long term.

It helps you maintain a competitive edge

The business landscape constantly evolves. A development plan ensures you stay up to date with industry trends and advancements. For instance, a health care professional may include continuous education in their plan, as well as a goal of attending conferences to stay informed about the latest medical breakthroughs.

It increases job satisfaction

A development plan allows you to pursue your passions and interests within your profession. By aligning your career goals with your personal aspirations, you can find greater fulfillment and satisfaction in your work. For example, a graphic designer may focus on developing their illustration skills to work on print projects that align with their artistic interests.

Remember, a professional development plan isn’t a one-time task, but an ongoing process that evolves with your career aspirations. As you accomplish pieces of your plan and start to realize your goals, you should constantly return to your plan and think about what else you may want to add.

How to create a professional development plan

It’s time to walk the talk of improving your professional skills. But where should you begin when creating your professional development plan?

Follow these five steps.

Step 1: Assess your current skills and knowledge

Creating a professional development plan starts with assessing your current skills and knowledge. This identifies your strengths and areas for improvement.

Here’s how to assess your current skills and knowledge:

• Conduct a self-assessment: Reflect on your current skills, knowledge, and experience. What things can you do well? What projects or tasks do you struggle with the most? Then determine where you’d like to invest time to grow professionally.
• Seek feedback: Request feedback from your supervisors, colleagues, or mentors. They can provide valuable insights into your performance and areas where you can further develop your skills.
• Evaluate performance reviews: Review your past performance evaluations or appraisals to identify any recurring feedback or areas for improvement.
• Identify skill gaps: Compare your current skills and knowledge with the requirements of your desired career path or future roles. Identify any gaps that need addressing to achieve your professional goals.

By assessing your current skills and knowledge, you gain a clear understanding of where you stand professionally and can identify the areas that require further development.

Step 2: Set SMART goals

After assessing your current skills and knowledge, the next step is to set SMART goals. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Setting SMART goals ensures your objectives are clear, actionable, and aligned with your professional growth.

Here’s how you can set SMART goals:

1. Specific: Clearly define what you want to achieve. Be specific about the skills or knowledge you want to develop and the outcomes you expect.

Example: Improve my presentation skills to deliver engaging presentations to clients and stakeholders confidently.

2. Measurable: Set criteria to measure your progress and success. This tracks your development and increases motivation.

Example: Increase my presentation skills rating from 7 to 9 on a scale of 1-10 within six months.

3. Achievable: Ensure your goals are realistic and attainable. Consider your available resources, time, and capabilities.

Example: Attend presentation skills workshops, practice presentations regularly, and seek feedback from colleagues and mentors.

4. Relevant: Align your goals with your career aspirations and the needs of your role or industry. Ensure that they contribute to your professional growth.

Example: Enhance presentation skills to excel in client-facing roles and contribute to business development efforts.

5. Time-Bound: Set a deadline or timeline for achieving your goals. This adds a sense of urgency and helps you stay focused.

Example: Improve presentation skills within six months by attending two workshops, practicing presentations weekly, and receiving feedback from colleagues.

When we put all those pieces together, we get a single goal that says, “Improve presentation skills within six months by attending two workshops, practicing presentations weekly, and receiving feedback from colleagues.” 

Step 3: Identify development opportunities

After assessing your skills and setting SMART goals, the next step is identifying development opportunities. This involves finding opportunities to enhance your knowledge and skills.

Here are several ideas:

• Research available resources: Conduct thorough research to identify the resources and opportunities that can support your professional growth. This may include online platforms, books, industry publications, professional associations, and training programs.
• Attend workshops, conferences, and online courses: Participating in workshops, conferences, and online courses can provide valuable learning experiences and help you acquire new skills and knowledge. Look for relevant events and courses that align with your goals and interests.
• Seek out mentorship: Finding a mentor experienced in your field can provide guidance, support, and valuable insights. Seek out professionals who have achieved success in areas you want to develop and establish a mentorship relationship with them.
• Find networking opportunities: Engaging in networking activities allows you to connect with professionals in your industry and expand your professional network. Attend industry events, join professional groups or associations, and participate in online communities to build connections and learn from others.

The more resources and opportunities you explore, the greater the possibility you’ll have to enhance your skills and grow your career. So add one or more from the list to your professional development plan.

Step 4: Create an action plan

Once you’ve identified development opportunities, create an action plan. Break down your goals into smaller, manageable milestones and create a timeline and schedule for your development activities.

Here’s an example of how you can create an effective action plan:

1. Breaking down goals into smaller milestones: Divide your goals into smaller, achievable milestones. This helps you track your progress and stay motivated as you accomplish each milestone. Break down your goals into specific tasks or activities.

Example: If your goal is to improve your project management skills, your milestones could be completing a project management course, applying the learned skills to a real-life project, and receiving positive feedback from stakeholders.

2. Creating a timeline: Set a timeline for each milestone and the overall completion of your goals. Consider the resources available to you and any external deadlines or constraints. Be realistic in your timeline to ensure you have enough time to complete each milestone effectively.

Example: You might allocate three months for completing the project management course, two months for applying the skills to a real-life project, and one month for receiving feedback and making improvements.

3. Scheduling development activities: Create a schedule for your development activities. Determine when and how often you’ll engage in each activity, such as attending workshops and networking events, or working on specific tasks. This helps you allocate time and resources effectively.

Example: You might attend a project management workshop every other week, spend two hours each week practicing project management techniques, and allocate dedicated time for networking activities on a monthly basis.

Creating an action plan establishes a clear road map for achieving your goals. This helps you stay organized, focused, and accountable, and ensures you take a structured approach to  reaching your goals.

Step 5: Implement and review the plan

With your action plan in place, it’s time to implement it and regularly review your progress.

Here’s how you can effectively implement and review your professional development plan:

• Stay committed to the plan: Prioritize the activities outlined in your action plan. Make a conscious effort to allocate time and resources for your development activities and treat them as a priority.
• Schedule regular check-ins: Set specific dates or intervals to check in on your progress. This allows you to assess how well you’re sticking to your plan and achieving your milestones. Regular check-ins help you stay accountable and make any necessary adjustments to your plan if needed.
• Review your progress: During your check-ins, review your progress toward your goals and milestones. Evaluate what’s working well and which areas need improvement. Reflect on the outcomes of your development activities and assess whether they’re helping you achieve your desired outcomes.
• Make adjustments: Based on your progress reviews, make any necessary adjustments to your plan. This may involve modifying timelines, revising milestones, or exploring additional development opportunities. Stay flexible and adapt your plan as needed to ensure continued growth and success.
• Celebrate achievements: Recognize and celebrate your achievements along the way. Acknowledge the progress you’ve made and the skills you’ve developed. This helps to maintain motivation and positive momentum in your professional development journey.

Measuring success and adjusting your professional development plan are crucial for growth. By tracking progress, identifying areas for improvement, and making necessary adjustments, you can ensure your plan remains effective and aligned with your goals. So stay proactive and adaptable to achieve continuous professional growth.

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