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CEO & Executive Cover Letter Sample

If you are searching for a job as an executive or CEO, it's important to follow best practices for executive cover letters, including proper formatting and language. Many employers are using applicant tracking systems (ATS) to sort and screen job applications, so using a writing service that specializes in executive cover letters, like TopResume, can ensure your application sails through those systems – and doesn't get tossed in the trash.

CEO & Executive Cover Letter Errors to Eliminate

As you apply to executive or CEO positions, it's important to avoid cover letter mistakes that could ruin your chances. Such errors include:

• Making unsupported claims. It's one thing to claim you're an expert at improving company profit margins and increasing revenue, but it's another to prove it. Do you have the evidence to back up your claims? You should. And it should be in your cover letter.
• It's not addressed to a specific person. Always do some digging so you can address your cover letter to a specific person. Avoid addressing your executive cover letter with “to whom it may concern” – this is an immediate red flag that you didn't take the time to research the target company.
• It's selfish. What's in it for the employer? How would hiring you benefit their company? Those are the questions your cover letter and resume should clearly answer, rather than strictly talking yourself up.
• It rambles. When applying to an executive or CEO role, it's likely you have many years of experience. However if your cover letter is borderline novel-length, it's too long. Your cover letter should be no longer than a page. Ideally, it should be somewhere between three to four paragraphs.

Do you have the cover letter that will avoid the trash pile and get you the interview? You can. Two of our resume packages (Career Evolution and Executive Priority) include cover letter writing. We guarantee you'll get 2x more job interviews within 60 days or we'll rewrite your resume for free.

The better the cover letter, the more likely the interview. Use our executive cover letter writing service today!

Samples by Category

• Executive Assistant
• Executive/CEO
• Nursing (Healthcare)

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• Cover Letter Tips

Executive Cover Letter Examples and Tips for 2024

10 min read

Looking for your next executive role? Cover letters are a necessary evil of the job search process. No one really likes to write them. That’s mainly because most people don't know what to include to make the cover letter worth reading. Before you get started on your executive cover letter, chances are you will have a few burning questions in mind. 

Should you restate your resume?

Should you tell your whole story?

What exactly are hiring managers looking for?

Let us put your mind at rest. Cover letters should be your introduction to the employer. It's your chance to say hello and explain why you would be an asset to the company. As an executive, it's even more important to perfect this part of the process. Your role will be monumental, so your first impression has to be on point.

An executive cover letter should be written in a compelling and professional manner. Be sure to mention your key skills in leadership, people management, and business growth. You can do this by highlighting aspects of your resume or briefly showcasing your story. You may choose to Include a short list of your strongest skills to demonstrate your leadership. 

 If you’re ready to get writing, you’ve come to the right place. A quick way to ensure you can efficiently write cover letters is to have a base template. In the following guide, we will detail everything that you need to know about writing an executive cover letter. Once you’ve read our 10 key tips, you will have no problem creating an application that wins you the interview.

What should an executive cover letter include?

First things first, you need to know what your executive cover letter should include. You have roughly 300-400 words to play with here. However, no hiring manager wants to read a long, meandering letter about your life up until this point. Save that for your memoir. Instead, you need to ensure that your cover letter has a solid structure, as follows: 

Cover letter header

Introduction/hook 

Main paragraphs 

Conclusion 

 Sticking to this format will help your cover letter “flow” well. The hiring manager can quickly gain the information that they need by skimming the document. Much like a story, your cover letter should have a natural narrative. It starts with the beginning, moves seamlessly onto the middle (i.e. the main point), and concludes with a strong ending. If you manage to get that right, you will captivate the hiring manager with your professional history. 

Effective executive cover letter example

 Before we go anything further, let’s start with some inspiration. Below is an executive cover letter example that ticks all of the boxes. Check it out now: 

Why this example excels

There’s a reason that this executive cover letter works so well. The letter includes everything that you would expect from a high-level professional. Here are five things that you may have noticed right from the offset: 

It includes a professional letter format

The heading matches the resume

  It’s short and sweet — one page with three basic paragraphs

  It includes a professional greeting

The content is tailored and to the point

 As a rule, the body of the letter should be no more than three short paragraphs explaining which job you want, why you want it, and why you are qualified to have it. You should support your claims with accomplishments and refer to your resume. 

 If you're starting from scratch, read our related post: Here is What a Good Cover Letter Looks Like . The guide gives you a good overview of how you can get started with your application letter. When you’ve read that, come back here and we will take things to the next level. 

 You know the drill. Hiring managers will expect more of you as you climb the career ladder. As an executive, your cover letter needs to be a cut above the rest. You have to showcase your strongest leadership skills while meeting all of the above requirements. If you create a basic template, you can quickly customize the document with the nine tips below. 

9 Ways to Make Your Cover Letter Stand Out

 Let’s say that you already have the basic structure down. What happens next? The answer is that you level-up your document. Starting at the top of your cover letter, here are nine tips from the executive resume writer team at ZipJob to get your cover letter noticed. 

1. Indicate why you're writing

 You may be writing to express interest in an unadvertised opportunity, but you're most likely writing in response to an open position. In the first paragraph, you should tell the reader exactly which job you are applying for and where you found out about the opening. Many HR offices track adverts and referrals, so it’s important to highlight these details.

But that’s not the part that will grab the reader’s attention. You need a hook. For example, you could list your credentials in the first paragraph to show why you would be an intuitive fit for the company. On the other hand, if you were referred by a person in the company, you can use this point as your hook. Figure out what information will make you stand out here.

An example:

I heard about (the job) from your (Title), (Name), and am eager to apply for the position. My credentials include….

2. Tell your story in a compelling manner

 Language matters when it comes to your executive cover letter. Include your unique value explicitly, yet concisely. That is quite a challenge, but your hard work will pay off. You may use a variation of your elevator pitch, for instance, or a brief summary of why your work experience and qualifications is a perfect fit for the job in question.

To add some color to your cover letter, pick your words wisely. Use compelling verbs and avoid words such as "prepared" and "managed." Those words are passive, dull, and overused: your cover letter should be interesting and tell a compelling story.

3. Focus on up to four important facts

 While your resume should be detailed, cover letters should be brief with only the most intriguing information and the highlights of your leadership story so far. To get that right, you can either showcase your accomplishments in a few paragraphs or bullet form.

Be selective about the accomplishments you include in your cover letter. Felicia Tatum, executive resume writer and CEO of Creative Career Solutions , recommends including “no more than four accomplishments” in your cover letter. “The resume can show the details, let the cover letter show the facts so it entices the reader to look at the resume,” she explains.

4. Showcase your leadership abilities in three lines or less

Using language such as "oversaw," "directed," "executed," "delivered," and "owned" will make your cover letter stronger. Including two to three sentences about your abilities to lead others, lead departments, or lead a company will showcase you as a strong executive.

The first sentence should have your strongest information and senior leadership skills, followed by one or two sentences to strengthen and prove the claims from the first. 

Bullet points are a great way to draw the eye to your best accomplishments. This is only effective when used sparingly, though. Limit the number of bullet points and the number of lines they take up in your cover letter.

5. Provide value through your accomplishments

 As we have already mentioned, listing accomplishments is a quick way to highlight your strengths. However, it’s vital that you also provide evidence to back up any claims that you make. You can do this by including numbers, such as costs saved or costs slashed, or mentioning awards, achievements, or projects you completed.

The more specific you are in your cover letter, the better your chances of success. Show the hiring manager that you’re more than just talk . Providing specific evidence of how you have performed in the past could make all the difference to your application.

Remember to use the same style as your resume so they look like a cohesive application. Use the same resume font , bullet point style, and numbers. That will leave a great impression on your reader, even when you reword the data to make a more persuasive narrative.

 Related read: Using the STAR Method to Create a Superior Resume (+ Examples)

6. Address the reader directly (if you know the name)

 “Remember that a person’s name is to that person the sweetest and most important sound in any language.”— Dale Carnegie

The more personalized the cover letter, the better it will be received. So, if you know the hiring manager’s name — through online research or even LinkedIn— you should include it now. Addressing them directly is likely to win you some points. Of course, there are times when you won’t know their name and need to use a standardized greeting instead.

Before you start writing your cover letter, do some research. Take a look at the company’s website and LinkedIn page, for example. This is a great way to know the key players and be more prepared to write a customized application. It can also give you clues to the company's goals, visions, current projects, recent media attention, and current leadership team.

7. Include a call to action 

 At the end of your letter, include a call to action. This is the action you’d like the employer to take after reading your letter. Here are some examples of final lines you may use:

“Please contact me at your earliest convenience.”

“I look forward to speaking to you and encourage you to reach out with any questions.”

“Please let me know when you’d like to discuss my resume further.”

Remember, the call to action should always be in the very last sentences before you close out the letter. Make it conversational, but never pushy. It is the hiring manager's job to review applications and contact the best candidates, so be polite without sounding desperate.

8. Add your signature

 It goes without saying that you should include your name to the end of the letter. However, add that personalized, executive touch, paste in your actual signature. It takes minimal effort but can go a long way. The visual impact of your signature carries more weight than you might imagine and will help you to make a lasting impression on the hiring manager.

There are a couple of ways to achieve this look. First up, you can take a picture of your actual signature, scan it to your computer, and upload it to your word processor. Some software, such as Adobe Acrobat, will also allow you to draw your signature directly into the program.

9. Take the time to edit first

 When you’ve done all of the above, you might think you’re ready to hit “send” on your executive cover letter. However, before you do that, there’s one last thing that you should take care of. It’s crucial that you edit your document before you submit it. 

There are two reasons for this. First of all, you need to ensure that no sneaky typos or spelling mistakes have gotten through the net. These errors will put the hiring manager off fast. Secondly, this edit will give you the chance to cut out any content that doesn’t add value to your application. Read through each part of your cover letter and make sure that each element of it will help push your application over the line. 

In conclusion, your executive cover letter should be a short highlight reel that engages the reader. Personalizing your cover letter with your most impressive accomplishments will make it stand out. However, you need to make sure those accomplishments are related to leadership, motivation, and business development. That savvy move will position you as an executive with plenty to offer. 

If you follow the above guidelines, you can write a killer executive cover letter in no time and increase your opportunities for interviews.

Recommended reading:

Please Find Attached My Resume: How to Use This Phrase

How to List an MBA on a Resume (+ Examples)

7 Tips for Writing A Cold Email for a Job (+ Examples)

Charlotte Grainger, Editor & Content Writer, Charlotte Grainger, Editor & Content Writer

Charlotte Grainger is a freelance writer living and working in Sheffield, UK. She has a passion for career development and loves sharing tips and advice. Follow her on Twitter

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• Career Blog

Executive Director Cover Letter: 10 Examples & Writing Tips

If you’re vying for the position of an executive director, your CV alone might not cut it. Chances are you will need to submit a well-written cover letter to stand out from the crowd. A cover letter is an excellent opportunity to showcase your skills, qualifications, and overall suitability for the job. Not to mention, it can help you create a positive first impression with your potential employer.

The purpose of this article is to provide you with handy actionable tips and examples to help you understand what goes into creating a winning executive director cover letter. We’ll examine ten real-life examples of successful executive director cover letters that landed actual candidates their dream jobs. We’ll also be sharing valuable insights and best practices to help you craft an attention-grabbing cover letter that highlights your qualifications and expertise.

Whether you’re a seasoned professional looking to climb the corporate ladder or someone starting their career journey in this field, this article will offer you valuable insights to create a compelling executive director cover letter. Read on to learn more!

Research and Preparation

The first step in writing an effective Executive Director cover letter is to thoroughly research the company and the specific position for which you are applying. This means studying the company’s history, values, mission, and vision. It also means identifying the key qualifications and requirements for the job.

Study the company and position

To effectively study the company and position, you can start by reviewing the company’s website, social media channels, and news articles about the company. This will give you an understanding of the company’s products or services, its customers, and its industry. You can also look for information on the company’s leaders, culture, and values.

In addition, review the job description carefully to identify the specific qualifications and experience required for the role. Look for keywords and phrases that match your own experience and skills. This will help you tailor your cover letter to the specific needs of the company and position.

Identify key qualifications and requirements

Once you have a clear understanding of the company and position, you can identify the key qualifications and requirements for the job. Make a list of the skills, experience, and education required for the role, and identify the ones that match your own background.

It’s important to highlight these matching qualities in your cover letter to show that you are a strong fit for the role. Be specific about how your skills and experience make you the ideal candidate for the job.

Networking and researching the company culture

Networking can be an effective way to learn more about a company’s culture and values. Reach out to any contacts you have in the company or industry and ask them about their experiences. This can give you insights into the company’s working environment, management style, and values.

You can also research the company’s culture by looking at their social media channels and employee reviews on sites like Glassdoor. This can give you an understanding of the company’s values and how they treat their employees.

By investing time in research and preparation, you can write a cover letter that stands out and shows that you are the right person for the job.

Executive Director Cover Letter Overview

An Executive Director Cover Letter is a powerful tool that applicants use to showcase their qualifications and suitability for an Executive Director position. This section will focus on the structure and format of the cover letter, its aim, and the key differences between an Executive Director Cover Letter and a resume.

Structure and Format of an Executive Director Cover Letter

An Executive Director Cover Letter follows a simple yet specific format. It starts with the applicant’s contact information, followed by a salutation, a brief introduction, the body of the letter, and finally, the closing.

• Contact information: This should include the applicant’s name, address, email address, and phone number.
• Salutation: The applicant should address the hiring manager or recruiter specifically by name.
• Introduction: The introduction should be brief and set the tone for the rest of the cover letter. It should state the position the applicant is applying for and how they found out about it.
• Body: The body of the letter is where the applicant discusses their qualifications, skills, experience, and achievements. It should be personalized to the job description and highlight the applicant’s relevant experience.
• Closing: The closing should thank the recruiter for considering the application and include a call to action, such as an invitation for an interview or a request for a follow-up call.

Aim of an Executive Director Cover Letter

The aim of an Executive Director Cover Letter is to sell the applicant’s qualifications, skills, and experience to the hiring manager or recruiter. It should persuade them to read the applicant’s resume and invite them for an interview. The cover letter should showcase the applicant’s achievements and explain how their experience aligns with the Executive Director position.

Key Differences Between an Executive Director Cover Letter and Resume

An Executive Director Cover Letter and a resume serve different purposes. While the cover letter is personalized to the job description and highlights the applicant’s qualifications for the position, the resume is a more comprehensive document that lists the applicant’s education, work experience, and professional achievements.

The Executive Director Cover Letter should focus on why the applicant is the perfect fit for the position, while the resume should provide a detailed overview of their education and professional background. While the cover letter allows applicants to show their personality and present themselves as the best candidate for the job, the resume allows them to provide a chronological overview of their professional experience.

The Executive Director Cover Letter is a vital part of a job application, and applicants should take the time to craft it carefully. The cover letter should be personalized to the job description, highlight the applicant’s achievements, and persuade the hiring manager or recruiter to invite them for an interview. When combined with an impressive resume, an Executive Director Cover Letter can increase the chances of a job offer.

Example 1: Cover Letter for Non-Profit Sector

When writing a cover letter for a non-profit executive director position, you want to demonstrate your understanding of the organization, why you are the right fit for the role, and your accomplishments in the field. Here’s an example cover letter that accomplishes all three:

Overview of the organization

I was thrilled to learn about the opportunity to apply for the Executive Director position at XYZ Non-Profit. I have a deep admiration for the organization’s mission to empower underserved communities through education and advocacy, and have followed its work for several years. I’m confident that my experience and skills align with the needs and goals of XYZ Non-Profit.

Relevance to the position

As an accomplished nonprofit leader with over a decade of experience in the education and advocacy sectors, I have a proven track record of success in advancing social justice causes. I have a deep commitment to equity and access, which is why I believe strongly in XYZ Non-Profit’s mission to promote educational opportunities for all. My experience leading strategic planning, building partnerships, and fundraising aligns perfectly with the needs of the organization.

Key Achievements and Contributions

Over the past ten years, I have played a critical role in shaping and implementing nonprofit programs that have had a significant impact in the communities they serve. As the executive director of ABC non-profit, I spearheaded efforts to increase access to higher education for low-income students. Under my leadership, the organization grew from serving 100 students a year to over 1000. I also played a key role in securing a $2 million grant from the Gates Foundation to launch a scholarship program for students in need.

At DEF Non-profit, I was able to lead a successful fundraising campaign that raised over $5 million in a year, resulting in the creation of several new programs that provided critical services to marginalized communities. Additionally, I served as the lead on a statewide advocacy campaign that successfully increased access to public transportation for low-income residents.

With my experience and passion for promoting social justice and equitable opportunities, I’m confident that I can contribute significantly to XYZ Non-Profit’s mission to empower underserved communities through education and advocacy.

Your non-profit executive director cover letter should be tailored to the specific job and organization you are applying for. By showcasing how your skills and experience align with the organization’s goals and mission, you can demonstrate why you are the best candidate for the job.

Example 2: Cover Letter for a Corporate Company

When crafting a cover letter for a corporate company, it’s important to provide an overview of the company and explain how your experience and skills are relevant to the position. Additionally, providing key achievements and contributions can showcase your value to the company.

Overview of the company

XYZ Corporation is a leading provider of innovative software solutions for businesses in a variety of industries. With over 20 years of experience and a team of highly skilled professionals, XYZ Corporation has a proven track record of helping companies improve their operations and achieve their goals.

As a seasoned executive director with over 10 years of experience in the software industry, I believe that my skills and experience are highly relevant to the position of executive director at XYZ Corporation. During my time as executive director at ABC Company, I oversaw the development and implementation of several successful software products, which resulted in a significant increase in revenue and a boost in customer satisfaction.

Key achievements and contributions

One of my key achievements during my time at ABC Company was leading the company’s shift towards a more customer-centric approach to software development. Through careful market research and a focus on meeting customer needs, we were able to develop software products that were tailored to our customers’ specific requirements. This not only led to an increase in revenue, but also helped us establish a strong reputation in the industry as a company that truly cares about its customers.

In addition, I led a team of software developers, designers, and project managers in the creation of a cutting-edge software product that received recognition from industry experts and customers alike. The successful launch of this product helped solidify ABC Company’s position as a leader in the software industry.

I am confident that my experience and achievements make me a strong candidate for the position of executive director at XYZ Corporation. I am excited about the opportunity to bring my skills and knowledge to your team and help drive innovation and growth at your company.

Example 3: Cover Letter for a Start-up

For the past __ years, I have been working as an Executive Director in various industries. While I have had the opportunity to work with a wide range of businesses, I am particularly excited about the opportunity to join an innovative start-up.

As a subject matter expert in the field of (insert relevant field), I am well-equipped to lead (company name) to new heights. The start-up’s focus on (insert start-up overview) is particularly compelling to me. I believe that my experience and knowledge aligned perfectly with the company’s goals, especially in (insert relevant position responsibilities).

Throughout my career, I have had the privilege of contributing to a wide range of business achievements, including (insert key achievements and contributions). These experiences have taught me the importance of collaboration, effective communication, and strategic planning. I am confident that my leadership style, combined with my expertise in (insert relevant field), would be an asset to the start-up.

In my current position as (insert current position), I have had the opportunity to lead teams, streamline processes, and implement new initiatives. I believe that these skills, coupled with my passion for innovation, make me an excellent fit for the Executive Director position at (company name).

Thank you for your consideration. I look forward to discussing how my skills and experience align with the goals of (company name).

Writing Tips for Executive Director Cover Letter

When crafting your executive director cover letter, it’s essential to remember that you are not the only candidate vying for the position. Therefore, you must ensure that your cover letter stands out and captures the attention of the hiring committee. Here are some writing tips to keep in mind:

Importance of Using Keywords

Including keywords in your cover letter is crucial to making it past the initial screening process. Most organizations now use an applicant tracking system (ATS) to scan resumes and cover letters for specific keywords related to the position. Therefore, it’s vital to include relevant keywords that highlight your skills and experience. Review the job description and tailor your language accordingly.

Highlighting Relevant Experience and Accomplishments

Your cover letter should focus on your experience and accomplishments, as they relate to the executive director role. Highlight your most impressive achievements that demonstrate your leadership, strategic planning, and problem-solving skills. You should also discuss how your previous experience has prepared you for this specific role in detail.

Avoiding Clichés and Generic Phrases

Avoid using clichés and generic phrases that don’t add value to your cover letter, such as “team player,” “results-driven,” and “strong communicator.” These phrases come across as insincere and overused, and they don’t provide a real insight into what makes you an exceptional candidate. Instead, use concrete examples and expressive language to create a unique elevator pitch.

The Tone of the Letter

The tone of your cover letter is critical; it gives the hiring committee insight into your personality, communication style, and professionalism. The tone should be formal, professional, and confident while still being personable. It’s important to avoid being too stuffy or casual. This approach ensures that you strike the right balance and create a lasting impression.

Your executive director cover letter must be well-written, concise, and compelling. By using keywords, highlighting relevant experience and accomplishments, avoiding clichés and generic phrases, and striking the right tone, you’ll make a strong first impression and stand out from the competition. Remember to proofread your cover letter and ensure that it’s appropriate for the position you’re applying for.

Sample Sentences and Phrases

When crafting your Executive Director cover letter, it’s important to use language that is relevant to the company and the position you’re applying for. You want to show that you understand the needs and goals of the organization, and you’re the ideal candidate to help them achieve their objectives. Here are some sample sentences and phrases to help you tailor your language to the company and position:

“I was impressed by the company’s dedication to sustainability, and I believe my experience in building successful eco-friendly initiatives can be of great value.”

“As a result of my extensive experience in fundraising, I have a proven track record of securing funding for organizations similar to [company name].”

“I have a deep understanding of [industry/sector] and have successfully navigated complex regulatory environments to achieve organizational goals.”

“I was drawn to this position because of the company’s focus on [specific mission/purpose], and I believe my skills and experience align perfectly with this vision.”

“I have a strong sense of strategic vision and have successfully led organizations through periods of growth and change.”

“With my expertise in [specific skill or area of expertise], I am confident that I can make a significant contribution to the organization’s success.”

“I have a passion for developing and mentoring teams, and I believe my experience in fostering collaboration can help elevate the organization to the next level.”

“My ability to manage complex budgets and financial analyses, combined with my experience in strategic planning, makes me an ideal candidate for this position.”

“As someone who is deeply committed to diversity, equity, and inclusion, I am thrilled to see [company name] prioritize these values.”

“My proven ability to build and maintain strong relationships with key stakeholders, combined with my experience in navigating the intricacies of [specific industry/sector], makes me uniquely qualified for this position.”

Remember, the key to a successful Executive Director cover letter is tailoring your language to the specific company and position you’re applying for. Use the above sentences and phrases as starting points, and be sure to do your research to ensure you’re speaking to the specific needs and goals of the organization.

Common Mistakes to Avoid

As an experienced copywriter and subject matter expert, it is crucial to avoid common mistakes that can harm your executive director cover letter. In this section, we will discuss some of the most common mistakes to avoid to make sure your cover letter is flawless.

Vague or Irrelevant Language

One of the biggest mistakes that candidates make in their executive director cover letter is using vague or irrelevant language. Hiring managers want to see that you have a clear understanding of the position you are applying for and how your skills and experience relate to the job. Therefore, it’s important to use specific and relevant language that demonstrates your qualifications and expertise to make you stand out among other applicants.

Highlighting Skills and Experience Not Related to the Position

Another mistake that candidates often make is including skills and experience that are not related to the position they are applying for. While it’s tempting to list all of your accomplishments, it’s essential to tailor your cover letter to the specific job you’re applying for. This means highlighting the skills and experience that are most relevant to the position and demonstrating how you meet the job requirements and qualifications.

Grammatical Errors

Grammatical errors are unacceptable in an executive director cover letter. They can make you appear careless or unprofessional, which can damage your chances of getting the job. To avoid grammar mistakes, take the time to proofread your cover letter multiple times and ask someone else to review it as well. Additionally, consider using grammar check tools to help you catch any errors you may have missed.

Avoiding common mistakes in your executive director cover letter will help you make a great impression and increase your chances of getting an interview. By using specific and relevant language, highlighting the skills and experience relevant to the position, and ensuring there are no grammatical errors, you’ll make a positive and lasting impression on the hiring manager.

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Executive Career Brand™

Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.

February 24, 2023 By Meg Guiseppi

How to Write the Best Cover Letter for Executive Job Search

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I’ve written many times here about why you should always include a cover letter or cover email when you send your resume to various people.

And I’ve written about what the experts say about cover letters .

Cover letters really do matter .

Cover letters vary in content and length, depending upon the recipient:

• Job application letter (responding to a job posting on a job board or company website)
• Networking letter (used to network your way into the goldmine of hidden executive jobs )
• Prospecting letter (send to recruiters, HR and others at your target companies)
• Career change letter (may be used to respond to job postings or to reach out to your network)

I’ll include examples below, but the basic structure of a cover letter is usually the same:

Address a real person, as in “Dear Ms. Smith”. Using “Dear Sir or Madam” won’t cut it, and will indicate to the reader that you were lazy or didn’t care enough to find someone to write to.

First paragraph

Introduce yourself and why you’re writing to them. If written well, the first few sentences will capture attention and compel people to want to read further.

There are various ways to approach this. You can start with an intriguing question or a bold statement. You’ll see examples below.

Second through (perhaps) fourth or fifth paragraphs

Include a rundown of your relevant skills and experience, with specific examples of wins for past employers that will resonate with potential employers, whenever possible. If you’re using a job description, be sure your cover letter includes plenty of the keywords and phrases that you find in it.

If you have no job description to work from, do some research on the companies and industry , and talk to people who work at the companies or are associated in some way. For instance, you can request an informational interview .

Final paragraph

Wrap it up in one or two sentences. Thank them for their consideration and express interest in speaking with them about what you have to offer.

Important tips as you write your cover letters

Remember that the purpose of your cover letter/email is to be even more specific than your resume .

Don’t rehash what you already put in your resume. This is your opportunity to provide more info about yourself.

It’s meant to address specific achievements and contributions of yours that will resonate with that particular recipient.

You may be able to re-use some of the content in the middle paragraphs verbatim for several of your letters. But make sure the info really applies to that recipient, and the qualifications needed for the job and company.

If the best you can do is send the same generic cover letter to every recruiter and employer hiring authority, assuming they will somehow interpret your good fit from your unfocused mishmash, don’t bother.

A generic letter does nothing to differentiate how you’re uniquely qualified for the job.

Being generic in your cover letter positions you as the same as other candidates. How does that help anyone determine that you’re a standout who needs to be considered?

People will easily spot a generic letter and probably disregard you. You’ll come off as not willing to take the time to personalize your letter.

Generic letters are a problem because they don’t contain specifics about how you will help that particular employer.

Because a cover letter is more specific than a resume, it affords the opportunity to position yourself not only as the right fit for the job, but also the right fit for the company.

And cover letters are where you will address employment gaps or other potential red flags in your resume, plus things like whether you’re open to relocation or why you’re making a career change.

One little-used cover letter tactic

One way you can stand out in your cover letters while backing up the claims you’ve made in your letter and resume is to include relevant, hard-hitting accolades from people you work with.

The way you’re perceived by others is one of the best ways to communicate your personal brand and get some of your personality into the letter.

I also often include accolades in resumes, but I don’t use the same ones in the cover letter.

Here’s an example of a glowing accolade I put in one client’s cover letter. He’s the same senior healthcare generalist noted in the examples below:

“Tom works well with all people and seeks to understand all sides of a situation. His work is governed by the highest of ethical standards, moral values, and commitment to transparency through honesty. He constantly demonstrates a productive sense of humility and the one quality I constantly seek in a leader, which is to know when you do not have the necessary command of knowledge about a subject, and to take measure(s) to rectify that by asking the appropriate question(s) or educating yourself before speaking.”

What about formatting for your cover letter?

Since your letter is likely to be read on a phone or small-screened device, make sure you include plenty of white space for ease in reading, and to draw the eye down the page.

Using subheadings is another good way to break up content and highlight your value-add.

But avoid using enhancements (like images and special fonts) that may not “read” on the recipients end.

Overall, make sure you don’t make these 10 job search email mistakes .

Also understand that, when recruiters and other hiring professional are the recipient of your cover letter with resume, the cover letter will probably go into their Applicant Tracking System (ATS) , along with your resume.

That means that both documents will be parsed for the various relevant keywords and phrases they have put into the system.

Here’s what happens to the documents:

• They’re put into a database or ATS, along with thousands of other people’s resumes and cover letters, for various kinds of jobs they’re trying to fill.
• The ATS attempts to match candidates to jobs. The database sifts through the documents and parses their content for matches to particular jobs.
• Candidates are selected if they meet the requisite qualifications.
• Candidates may not be selected if their documents are incorrectly formatted, or don’t contain enough of the right keywords, or the candidate doesn’t fit the bill in some other way.

Examples of cover letters

I’ve included these examples to help guide you in writing your own. Be aware that I wrote these for actual clients of mine, so these cover letters are probably in circulation.

Just like you wouldn’t copy someone else’s resume, you should not copy any of this content and use it in your own cover letters or elsewhere. Plagiarism is always a bad idea . It can come with disastrous consequences and is plain wrong to do.

Cover letter introductions

Here are a few examples of the first paragraph(s) of cover letters I wrote for clients.

This one is for a Chief Information Security Officer:

Many otherwise successful companies struggle to strengthen cybersecurity, often because their Chief Information Security Officer is not taking a more strategic enterprise role. Why is this? Because most CISOs are technologists by training and trade . . . not business partners. My IS / IT expertise comes with keen business acumen, and a quickness to understand and deal with business risks and opportunities . . . resulting in optimized global enterprise technology capabilities. My business MBA specialization was in Project Management with a concentration in Marketing.

Cover letter intro for a Cybersecurity GRC – Information and Risk Management Specialist

Over the past 10 years or so I have been providing Cybersecurity GRC consulting services and leading Information Security and IT Management initiatives for various Fortune 500 companies, including finance organizations. I am up-to-date with industry-leading practices, global cybersecurity standards and the latest trends in GRC management. My expertise includes proactive leadership of Information Management, Regulatory Requirements, Third Party Risk Assessments and Data Classification.

And here’s one for a senior healthcare generalist:

I’m that proverbial “jack of all trades” consultant – a senior healthcare generalist with a multi-disciplinary background strengthened by 14 years’ experience in diverse environments in academia (exercise and sports science, biomechanics, physiotherapy, education faculties).

Full cover letter

Here’s the full networking/referral cover letter I wrote for a Corporate Turnaround Management Executive, with identifying information fictionalized to protect her confidential search.

Dear ——, Mark Stewart suggested I contact you directly. I connected with Mark at the Association of Financial Professionals convention, where he mentioned you would be filling the COO spot in the next few months. A change agent for companies in distress, I offer [company name] deep expertise in restructuring and turning around failing financial and operational performance to capture healthy, sustaining profitability and growth. My value-add is powered by these core strengths: Finance and Accounting Management – An unwavering numbers and metrics watcher, I have the dexterity to anticipate potential risk factors; establish a viable budget, financial model, and profit objectives; control P&L, cash flow, and asset management; preserve equity; and oversee mergers and acquisitions. Leadership and Mobilization – Practiced at gaining the trust of my colleagues and managing by “walking around”, I know how to talk to people, develop a comfort level, and rally them around what needs to be done. Getting an accurate read on the pulse of the organization and connecting with employee views of operational opportunities and concerns are two keys to my management strategy. I raise the bar by focusing on results, not effort, and get everyone excited about the journey we’re all on together. Organizational Structure Improvement – Doggedly persistent and proactive in the face of complex recovery obstacles, I challenge status quo processes, pursue strategic alternative approaches, and take calculated risks associated with evolution. My success lies in the innate ability to synthesize the functional areas of Engineering and Operations, Finance, Administration, HR, Legal, and Marketing and Sales. Customer Relationship-Building – Driving an organization to act as if any customer service failure is intolerable, I make it easy and pleasant for them to do business with our company. I have a strategic talent for ensuring “fit” between products, clients, and markets. I welcome the opportunity to meet with you to discuss my potential contributions to [company name]. Mark believes I’m a good fit for your company, and I look forward to exploring that potential. I’ll call you next week to discuss scheduling a meeting. Thank you for your consideration. Sincerely, Susannah Moore Enclosure: Resume

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Executive Assistant Cover Letter Example (w/ Templates for 2024)

Crafting a compelling cover letter is often a daunting task, even for seasoned executive assistants. 

While juggling board meetings and managing intricate schedules might be second nature, presenting oneself effectively on paper can be challenging

Worry not! 

In this article, we’ll walk you through the essential steps to crafting an executive assistant cover letter, along with a real-life example.

Here’s what we’re going to cover:

• What a Great Executive Assistant Cover Letter Looks Like
• 5 Steps to Writing a Perfect Executive Assistant Cover Letter
• 3 Essential Cover Letter Tips for Executive Assistants

Ready to create your job-winning cover letter? Let's dive in!

Executive Assistant Cover Letter Example

5 Steps for the Perfect Executive Assistant Cover Letter

Alright, you've seen what a top-notch cover letter looks like, and you're geared up to craft your own masterpiece .

It's simpler than it seems—just follow these steps, and you’ll be good to go!

#1. Put Contact Information in the Header

Kick off your executive assistant cover letter with your personal details, placing them front and center in the header, just like your resume's format .

Here's a rundown of the essentials:

• First and Last Name. Your full name should proudly sit at the top.
• Professional Title. After your name, mention your professional title. Make sure it matches the one in the job ad.
• Email Address. Aim for an email that’s clean and professional, ideally blending your first and last names. (e.g.: [email protected] )
• Phone Number. Make sure that your phone number is correct, without any typos. If you’re aiming for a role overseas, don't forget the relevant country dialing code.
• Location. City and are usually enough; there’s no need to mention your exact address. But if you’re looking to relocate, mention that too.
• Relevant links (optional). Any link that highlights your skills as a candidate has a place on your cover letter, such as your LinkedIn profile.

With your details in place, it's time to move on to the hiring manager's contact information .

• Company Name. Write down the name of the organization.
• Hiring Manager’s Name. Add the hiring manager’s name. Your best shot at finding this is by looking at the job ad, the company’s LinkedIn profile, or their official website.
• Hiring Manager’s Title. Once you’ve nailed down who’s going to read your cover letter, use the appropriate title. If they're, say, the Chief Administrative Officer, you should refer to them as such instead of the generic "Hiring Manager."
• Location. The city and state or country the company is based in are important, especially for global organizations. If you want to narrow it down to a specific office, you can add the street name and number, too.
• Email address (optional). You can add the hiring manager’s email if you find it.
• Date of Writing (optional). Top off with the date you wrote your cover letter on for a neat, polished touch.

Still haven’t finished your executive assistant resume ? Check out this article for a full guide!

#2. Address the Hiring Manager

After adding all the necessary contact details, it’s time to address your cover letter to the person who's actually going to read it.

Avoid that age-old "To Whom It May Concern." It's out of date and, honestly, a little boring.

The greeting you choose for your cover letter can make a real difference. It sets a positive tone right from the start and shows the hiring manager you have an eye for detail.

Your best bet is to do a bit of homework first. Look at the job ad, the company's website, or their LinkedIn profile to find out who the hiring manager for the position is. They’re likely going to be the head of the department or the company’s CEO.

Once you've got their name, you need a formal touch. Using "Ms." or "Mr." followed by their surname is the most solid choice. But if you're in the dark about their gender or marital status, their full name will work just fine. Like so:

• Dear Mr. Thompson
• Dear Alex Thompson

Drawing a blank on the hiring manager or head of the company? No worries. You can address your cover letter to the broader team or even the whole company:

• Dear Company X
• Dear Head of Department X
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers often take just a brief moment—about seven seconds—to glance at a job application before deciding if it’s worth reading more.

That's why grabbing their attention right off the bat is essential for a top-notch executive assistant cover letter.

Start your cover letter by introducing yourself and sharing why the executive assistant role speaks to you. Expressing your genuine interest in business excellence or the specific company can genuinely resonate with managers, making them want to know more about you.

Diving a bit into the company's background can set you apart. When you demonstrate a good understanding of the organization, it shows how well you'd fit in with their culture. This approach gives a clear sign that you’re a focused candidate and not just someone making a shot in the dark.

If you've got a rich career history, consider opening your cover letter with a significant achievement or a quality that makes you an ideal fit for the executive assistant position.

But be brief in this section. After all, this is only the first paragraph of your cover letter. You want to spark the hiring manager’s interest and make them read more, so don’t give everything away.

#4. Use the Cover Letter Body for the Details

The main body of your executive assistant cover letter is your opportunity to delve into what sets you apart as the perfect candidate for the role.

But don’t just regurgitate your resume . This section is your chance to really highlight your specialized skills and strengths and show the hiring manager why they set you apart. Bring attention to any standout accomplishments in previous roles, and use the job ad as a reference for what their requirements are.

Tailoring your executive assistant cover letter with the keywords from the job ad is a major plus. For example, if the role requires proficiency in certain software or scheduling expertise, those skills and experiences are what you should be focusing on.

The more you know about the company, the better. Anything you mention about their industry or leadership can give you an edge over other candidates. If you’ve read up on the executive’s work or the company's latest initiatives, mention it. It sends a message that you're aligned with their mission and that you’re proactive and prepared to integrate into their operations.

And don’t forget to let your genuine enthusiasm for the role shine through. Emphasize how eager you are to bring your skills to the table and make a real impact on the executive's day-to-day functions.

#5. Wrap It Up and Sign It

Putting the final touches on your cover letter is the cherry on top.

You want the end of your cover letter to leave the hiring manager feeling confident about what you can bring to the table and eager to talk to you. This isn't the time to be vague or generic! You want to drive home the point that you’re perfect for the executive assistant role.

Recap the attributes and skills that you believe make you the ideal candidate for the position. Your conclusion can mention anything essential, such as your ability to work under pressure or your knack for maintaining confidentiality.

Then it’s time to invite the hiring manager to the next step. Prompt them to discuss your application further with a call to action. This way, you’re doing more than expressing interest—you’re showing initiative, a vital trait for an executive assistant.

Finally, sign your cover letter. Choose an appropriate closing line and follow it with your full name. Here’s an example for clarity:

I'm eager to discuss how my background as an executive assistant can align with your team's needs. Please feel free to reach out to me at the given email or phone number.

Warm regards,

And if "Warm regards" doesn't resonate with you, here are some alternative closings:

• With appreciation,
• Best regards,
• Thank you for considering my application.

3 Essential Executive Assistant Cover Letter Tips

You've got the cover letter basics in the bag! Now, let's elevate your game with some specialized cover letter tips for executive assistants.

#1. Match Your Resume

When you’re after an executive assistant role, presenting yourself right is crucial.

Your best bet is to have a resume and cover letter that match; otherwise, you can come across as sloppy.

Your information should fit snuggly onto the page, and the font styles and sizes should be consistent from start to finish. Make sure to set your page margins and mind the line spacing so your cover letter doesn’t spill over to page two .

Or Use A Cover Letter Template Instead

Short on time?

Try our resume builder and match it with a cover letter template .

This way, you can align your application perfectly and save yourself a lot of stress. Each of our templates is crafted in collaboration with global hiring pros, so they’re on point and industry-ready.

#2. Mention Skills and Keywords

Your executive assistant cover letter isn’t the place to be generic.

This is where mentioning relevant skills and keywords from the job ad comes in.

Hiring managers already know what they’re looking for. They wrote the job description, after all. So when you narrow down your cover letter to reflect the exact skills and experiences they want, you make their job easier.

This also helps you stand out from the candidates who haven’t zeroed in on the job requirements. But remember—you shouldn’t just list your skills. Use your cover letter to really demonstrate you have the expertise the company needs from an executive assistant.

If a skill or experience from the job ad matches you perfectly, use it to craft a narrative. This shows the hiring manager you aren’t just randomly listing words you saw; instead, you mean business.

#3. Be Formal

While being yourself is at the core of a good cover letter, there’s a fine line you have to navigate when you’re applying for an executive assistant role.

Formality is non-negotiable in your cover letter. You need to maintain a level of politeness and professionalism that leaves no room for jargon. If your cover letter’s tone is too casual, you won’t come across as a serious candidate, and your application will be rejected.

That being said, you don’t have to sound robotic. Just show respect toward your potential employer. This way, you can communicate that you understand the importance of the role and that you’re ready to work in a professional environment.

Key Takeaways

That’s all there is to writing an executive assistant cover letter!

After reading our guide, we trust you feel equipped to secure the exact role you’re aiming for.

But before you head off, let’s recap our main points:

• Start your executive assistant cover letter with a compelling introduction to capture the hiring manager’s attention. Include a brief mention of who you are, the purpose of your letter, and an important accomplishment or experience that shows how suitable you are for the job.
• In the body of your cover letter, mention skills and other keywords present throughout the job ad. Instead of throwing them in randomly, use these skills and experiences to illustrate how you align with the role and why you're confident you’re a great candidate.
• Maintaining a polished tone throughout your executive assistant cover letter conveys professionalism. Treating the application with the seriousness it deserves shows you’re truly interested in the role and willing to put in the work to get it.
• The end of your cover letter is just as important as its beginning. Remember to finish it with a fitting closing line, followed by your full name.

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Account Executive Cover Letter Samples & Examples That Worked in 2024

How to create an effective account executive cover letter

In any sales department, talented account executives work with both existing and new clients to ensure a high level of customer satisfaction and sales success. To become an account executive at your dream company, you need to write an impressive cover letter that shows off your qualifications.

In this guide, we teach you how to write an impressive cover letter as an account executive. Keep reading to learn all about:

• Why you need a well-formatted header and headline for your cover letter
• How you can personalize your account executive cover letter
• What you should say to make your cover letter introduction compelling
• Which key details to include about your account executive qualifications
• How to conclude your cover letter concisely and persuasively

1. How to properly format your account executive cover letter header and headline

Cover letters do not have the same level of organization or formatting cleanliness as resumes.

As such, you must find ways to give your cover letter an appealing visual flow to avoid making it look cluttered or like one big block of text.

This is primarily accomplished through the use of a header and headline.

Starting with your cover letter header , you will place this element in the top left corner of the document and include key identifying information, such as your name and professional title.

Your header should also include your professional contact information, as well as the name and address of the employer you are sending the letter to.

Here is an example of a well-formatted account executive cover letter header

John Doe , Sales Account Executive (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: Dunder Paper Company 1234 Street Address Milwaukee, WI 53201

Next, you will write your cover letter headline . A headline helps to separate the header from the rest of the cover letter’s text. Additionally, a headline is similar to a title statement and gives you the opportunity to hook the employer’s attention with compelling language and keywords.

Here is an example of a strong headline from an account executive cover letter

My Top 5 Skills as an Account Executive & How I Plan to Employ Them to Delight Your Clients

2. How to personalize your account executive cover letter

When an employer is hiring, they undoubtedly read many cover letters throughout the process.

To make your cover letter stand out , it is crucial to personalize your letter as much as possible. This simply means you must research specific details about the company and then use that information throughout your letter.

Personalizing a cover letter is always an important process, as it helps to make the letter feel more tailored and specific to one employer.

An important piece of information to always look for is who at the company is likely to receive and read your cover letter. Once you have uncovered who this person is, you can create a personalized greeting — a type of greeting in which you address one specific person by name.

Here are 3 examples of personalized account executive cover letter greetings

• Dear COO Jane Smith,

Dear Hiring Manager Joe King,

• Dear Ms. Jane Smith & Mr. Joe King,

3. How to make your account executive cover letter introduction compelling

A compelling introduction is one of the most critically important components of any account executive’s cover letter. In your introduction is where you will strive to grab the employer’s attention and intrigue them enough to make them read further.

A strong introduction will always include a summary of your professional history, such as your years of experience and any specialized areas of expertise you possess.

Furthermore, it can be incredibly helpful to name a mutual acquaintance within your introduction. Mutual acquaintances can include professional mentors, former employers, high-level coworkers, or any other professional acquaintance you have that also has connections to the company you are applying to.

By naming this mutual acquaintance, you are providing the employer with a professional reference they know and trust, thereby creating a great first impression for yourself as well.

Here is an example of a compelling introduction from an account executive cover letter

As an account manager with more than 8 years of experience working in technology and software sales, I have the strong skill set your company needs to attract high-level clients. In my former position at [Former Employer], I had the pleasure and opportunity to work with your company’s COO, Jane Smith. After being kind enough to provide feedback on my resume, Ms. Smith strongly recommended I consider applying for a position with your company.

Find out your resume score!

4. What are the best account executive qualifications to include in your cover letter

Now that you have the employer’s attention firmly fixed on your letter, you can begin to describe the additional qualifications that make you the ideal candidate for the position.

Your descriptions of your qualifications should include:

• Relevant skills and how you plan to apply them at the employer’s company
• Key accomplishments and how you plan to achieve similar success at the employer’s company
• Your professional values and how they align with the company’s values and goals

Here are 6 skills to describe in an account executive cover letter

• Developing business plans
• Writing sales reports
• Managing sales cycles
• Client communication
• Client relationship management
• Product presentation

Here is an example of how to describe an accomplishment in an account executive cover letter

In my role as an account executive for [Former Employer], I worked with three of the company’s biggest clients whose business deals accounted for more than 30% of annual sales revenue. Through my quarterly product presentations, I was able to raise these revenues by an average of 15% each quarter, as well as sign each of these major clients on for five-year sales contracts.

5. How to conclude your account executive cover letter concisely and persuasively

The last but equally as important element for your account executive cover letter is a concise and persuasive conclusion . This conclusion should include:

• The best time and days to contact you
• The best method for contacting you (phone call, email, etc.)
• When you plan to follow up
• A formal sign-off

Here is an example of a strong conclusion from an account executive cover letter

I am beyond grateful for your time and consideration, and hope to hear from you shortly regarding this position. The best way to reach me on weekdays is at (123) 456-7890 between the hours of 7 a.m. to 4 p.m., or at [email protected] on weekends. Knowing that you have an incredibly busy schedule, I do plan to follow up next Tuesday if I have not heard back.

Many Thanks,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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5 Account Executive Cover Letter Examples Made for 2024 

• Account Executive Cover Letter
• Account Executive Cover Letters by Experience
• Account Executive Cover Letters by Role
• Write Your Account Executive Cover Letter

Managing important client accounts is key to company success. You ensure effective advertising strategies are created, client accounts stay updated, and market analysis is conducted accurately while on the job.

But can you write a cover letter and accompanying account executive resume to promote your top skills and experiences effectively?

Since client relations is a top priority, companies take a detailed approach to ensure they hire the right account leaders. Select from our account executive cover letter examples as a template or try our AI cover letter generator to help you stand out in today’s job market.

Account Executive Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Soft skills like clear written and verbal communication and alignment with the potential employer’s value are a welcome bonus.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Junior Account Executive Cover Letter Example

• From there, chart the trajectory of your professional journey, narrating quantified achievements garnered from proficiencies like B2B and B2C sales, lead nurturing, and financial analysis. Weave in familiarity with relevant tools like LinkedIn Sales Navigator and your junior account executive cover letter will be unstoppable.

Senior Account Executive Cover Letter Example

• See how Jack mentions that he’s directly been part of top-of-the-funnel (TOFU) sales strategies while also tailoring proposals to close deals with other companies.

Sales Account Executive Cover Letter Example

• Do this by creating a strong first impression in your intro. Try writing your first line to convey what aspect of the company interests you more than anything else. Use this space to also make your end goals clear to the potential employer.

Advertising Account Executive Cover Letter Example

• In addition, emulate how Leila conveys admiration for the Richard’s Group’s achievements and her commitment to fostering stronger client relationships.

Related cover letter examples

• Account Executive Resume
• Marketing Manager
• Sales Manager
• Account Manager

Tips to Write a Top-Notch Account Executive Cover Letter

You know that client management and customer acquisition require a tailored approach to handle specific needs. It’s also important to take a tailored approach when writing your cover letter. 

You’ll want to start by reviewing each company’s job description to understand their work culture, mission, and what skills they’re seeking. Think of it like performing market research for a sales campaign. Then, personalize each cover letter to specific needs.

Start on the right track with the intro of your account executive cover letter

Like ad copy or a sales presentation, you must immediately grab a hiring manager’s attention with your cover letter.

A great way to start is addressing a hiring manager by name if you can find a contact person listed on the company’s website or in the job description , similar to learning a prospect’s name when you begin a sales call.

Then, as you get into the opening paragraph, aim to connect with the company’s mission and what they’re seeking in account executives. For example, you could write about how you’re eager to use your pipeline management skills to help a B2B tech company continue to modernize the business landscape.

The intro below doesn’t quite hit the mark since the applicant doesn’t reference the company’s mission or get into any details about what makes them a great fit as an account executive.

This could use more details!

Dear Ms. Martin,

I’m excited to be applying to your sales account executive job opening. With my years of sales experience, I think I can bring a lot of value to your team.

The opener below does a much better job referencing abilities in market research, HubSpot, and client onboarding that’ll make the applicant stand out as the right account executive for the role.

An excellent opener listing specific skills!

Dear Ms. Anderson,

I see a convergence of passion between Comcast Corporation’s commitment to lead the media and technology industry and my professional abilities and understanding of market research, HubSpot, and client onboarding. After being an influential member of a dynamic team for four years, I am ready to contribute substantially as an account executive at your esteemed organization.

Round out your skills in the body of your account executive cover letter

Approach the body of your account executive cover letter as you would the middle of a sales presentation. You need to showcase evidence that you’re the best fit for a company’s needs.

One of the best ways to do that is to include numerical examples, such as how you increased the accuracy of market research or boosted client retention.

If you don’t have as much account management professional experience , you could also write about transferable jobs like sales internships or your marketing or business management education.

A great body paragraph with relevant skills and metrics!

Apart from my research and data analysis expertise, I can handle key accounts and facilitate successful client onboarding. Thanks to this added prowess, Aramark witnessed a 19% spike in client retention rate during my 1.5-year tenure with them.

Inspire action with the closing of your account executive cover letter

When writing an email to a prospective client, you’d want to end it by inspiring action to make the sale. Do the same in the closing of your cover letter with a light call to action while rephrasing your connection to the company’s mission and how your market research and prospecting skills fit in.

For example, you could explain how you would be thrilled to use your relationship-building skills to help achieve the company’s goals of increasing client retention while ensuring top sales performance.

The closer below doesn’t make the right impact since the applicant doesn’t mention what they’ll bring to the company as an account executive or use a call to action.

Yikes, lacking specific details about the role!

I’m motivated to help your company achieve your sales goals as your next account executive. Thank you for considering my application.

Jill Westbrook

The example below does a better job referencing how the applicant connects to Cardinal Health’s customer service goals while using their knowledge of sales metrics and financial analysis in the role.

A great closer emphasizing the right skills and goals!

My passion for enhancing customer service, complemented by my sales metrics and financial analysis skills, gives me confidence in my ability to excel as a junior account executive at Cardinal Health. I look forward to discussing this opportunity further. Thank you for considering my application.

Arjun Gupta

Ideally, you’ll want to match the tone in each company’s job description . For example, a company that uses a formal tone would appreciate you matching that to show how you’ll fit into their professional culture as an account executive while you explain how you’ll bring accurate market analysis and forecasting to their team.

It’s best practice to keep account executive cover letters on a single page. If you’re having difficulty narrowing it down, focus on each company’s primary needs. For example, if you were applying for a financial account executive role, you may want to focus on experience in budget management or running cost analysis.

Customizing your cover letter for each job will help you stand out and get more interviews. For example, consider one company that takes a solution selling approach while another focuses on value selling. Then, you could explain how you use market research differently, such as identifying customer pain points in solution selling and using it for market positioning in value selling.

Executive Administrative Assistant Cover Letter Example

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Starting your Executive Administrative Assistant cover letter should involve a professional greeting followed by a compelling introduction. Begin by addressing the hiring manager by name, if it's known. If not, use a professional greeting like "Dear Hiring Manager". Then, introduce yourself and state the position you're applying for. Highlight your years of experience as an Executive Administrative Assistant and briefly mention your key skills relevant to the job. For example, "With over 10 years of experience as an Executive Administrative Assistant, I have honed my skills in scheduling, correspondence, and project management." This will grab the reader's attention and make them want to learn more about your qualifications.

The best way for Executive Administrative Assistants to end a cover letter is by summarizing their interest in the role, restating their qualifications, and expressing enthusiasm for a potential interview. It's important to maintain a professional tone. For example: "I am confident that my skills and experience make me a strong candidate for this role. I am eager to bring my dedication and proactive approach to your team and am looking forward to the possibility of discussing my application with you further." Then, close with a professional sign-off like "Sincerely" or "Best regards," followed by your name. This ending re-emphasizes your suitability for the role, shows you're proactive, and leaves a positive, professional impression.

Executive Administrative Assistants should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address at the top of the letter. 2. Professional Greeting: Address the hiring manager directly if you know their name. If not, use a professional greeting like "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and state the position you're applying for. Mention where you found the job posting. 4. Relevant Skills and Experience: Highlight your skills and experiences that are relevant to the job description. As an Executive Administrative Assistant, these might include scheduling, office management, project coordination, communication, and problem-solving skills. 5. Accomplishments: Discuss specific achievements in your previous roles. For example, if you streamlined a process that resulted in increased efficiency, or managed a large-scale event successfully. Use quantifiable data where possible. 6. Knowledge about the Company: Show that you've done your homework about the company and express why you're interested in working there. This could include the company's mission, culture, or recent projects. 7. Closing: Conclude your letter by expressing your interest in the opportunity to interview for the position and thank the hiring manager for considering your application. 8. Professional Closing: End with a professional closing like "Sincerely" or "Best regards," followed by your full name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experiences and skills, and to show your enthusiasm for the role and the company. Tailor each cover letter to the specific job and company to which you are applying, showing how you can bring value to the role.

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Administrative support resume example, try our ai cover letter generator.

Resume Worded   |  Career Strategy

11 sales executive cover letters.

Approved by real hiring managers, these Sales Executive cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Sales Executive
• Senior Sales Executive
• Senior Sales Manager
• Inside Sales Representative
• Alternative introductions for your cover letter
• Sales Executive resume examples

Sales Executive Cover Letter Example

Why this cover letter works in 2024, highlighting relevant experience.

By mentioning their years of experience and ability to build relationships, the candidate demonstrates their suitability for the role without using cliché phrases.

Quantifiable Accomplishment

Using a specific example of a significant deal closed, the candidate showcases their ability to deliver results and handle high-stakes situations.

Linking Skills to Company Needs

The candidate connects their experience in selling software solutions to Microsoft's product offerings, making a strong case for their fit in the role.

Expressing Genuine Interest

By mentioning their excitement about contributing to Microsoft's mission, the candidate shows that they are truly passionate about the role and the company.

Polite and Concise Closing

The closing sentence is short and courteous, expressing gratitude for the consideration of their application and eagerness to further discuss their qualifications.

Finding a personal connection with the company

In this cover letter, you've got a personal reason for wanting to join LinkedIn. You're not just applying because you need a job, but because you genuinely believe in what they're doing. You're showing that you're motivated and excited to be a part of their mission. This kind of enthusiasm is infectious and can set you apart from other candidates.

Demonstrating a client-focused mindset

You're not just a salesperson, you're a problem solver who understands the importance of a customer-centric approach. This is particularly appealing for a sales role at LinkedIn, a platform that is all about personalization and catering to user needs. It shows that you're not just about hitting sales targets, but about creating strategies that really consider the client's perspective and preferences.

Showing alignment with the company's values

It's clear from your cover letter that you've done your homework on LinkedIn's culture and values. You're not just saying you want to work there, but explaining why: because they value the same things you do - sales expertise and building relationships. This shows a deep level of interest and commitment, which is incredibly appealing to potential employers.

Personal Connection to Company's Mission

When you express how the company's mission resonates with you on a personal level, it shows a deeper level of engagement and interest in the company. It's not just about the job, it's about being part of something bigger. This resonates with hiring managers as it signifies potential employee loyalty and motivation.

Highlighting Quantifiable Achievements

By mentioning specific accomplishments backed by hard numbers, you showcase your ability to bring tangible results. It's not just about telling them what you can do, its about proving it with your past performance. It also shows your ability to analyze and attribute your actions to successful outcomes, a key trait for a sales role.

Initiative and Impact

Sharing an instance where you initiated a project, and its positive impact, shows you're proactive and able to think strategically. In sales, aligning strategies with customer success stories is crucial for retention. By mentioning this, you depict that you understand and value this aspect.

Understanding of Company's Product

When you express your eagerness to use the company's tools, it shows you did your homework and understand their product. It also indicates that you're already thinking about how you can use them to add value, which is exactly what a hiring manager wants to see.

Enthusiasm and Contribution

Stating your eagerness to contribute your skills and experiences to the company shows your enthusiasm for the role. It also subtly reassures the hiring manager that you're not just looking for any job, but specifically interested in contributing to their company's mission.

Show your enthusiasm for the sales executive role

Expressing excitement about the job and company shows you have a genuine interest. This makes a strong first impression.

Highlight your ability to understand client needs

Demonstrating how you've met clients' needs in the past proves your capability to add value in similar future roles.

Emphasize your success in a fast-paced environment

Sharing specific achievements indicates you're ready to handle the challenges of the job and contribute to the company's goals.

Express your desire to keep learning

Being eager to learn shows you're open to growth and able to adapt to new developments in your field.

End with a strong call to action

Politely asking for an interview suggests confidence in your ability to discuss how you can contribute to the company's success.

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Show excitement for the role

Demonstrating enthusiasm for the role and the company, especially noting your admiration for their work, helps create a positive first impression.

Demonstrate understanding of customer needs

Showing that you can identify and act on customer needs effectively showcases your strategic thinking and sales acumen.

Share your problem-solving success

Sharing a story of how you solved a complex problem for a client illustrates your ability to handle challenges and create value for the company.

Highlight your commitment to learning

Your dedication to staying updated with industry trends and sharing knowledge with your team suggests you're a team player committed to collective success.

Invite further conversation

Ending with a note of appreciation and openness to discuss your application shows respect for the process and eagerness to engage further.

Senior Sales Executive Cover Letter Example

Using personal experience to fuel career choices.

Your cover letter isn't just about your professional experience, it's also about your personal journey. The fact that you were inspired by your own positive experience as an Amazon customer to pursue a career in sales adds a unique and personal touch to your story. It shows how passionate you are about e-commerce and its potential to transform people's lives.

Demonstrating an analytical approach to sales

Your cover letter shows how you're not just a salesperson, but a strategic thinker who uses data to drive decisions. This is a crucial skill in today's data-driven world, and especially relevant to a tech-savvy company like Amazon. It shows that you understand and appreciate Amazon's customer-centric business model and that you can bring this mindset to your work there.

Aligning personal goals with the company's mission

You're not just applying to Amazon because it's a big name, but because its mission resonates with you. The fact that you're excited about the prospect of contributing to Amazon's customer-centric mission shows that you're already thinking about how you can help the company achieve its goals, rather than just how it can help you achieve yours. This is a great way to show potential employers that you're not just self-focused, but also company-focused.

Communicate your impact on revenue growth

Stating your past success in driving revenue growth immediately highlights your potential value to the company.

Showcase your leadership in training sales teams

Describing your role in improving team performance through training showcases your leadership skills and dedication to team success.

Align your interests with the company's mission

Sharing your passion for the company's goals suggests a deeper motivation for applying, beyond just the job title.

Demonstrate your excitement for contributing to industry leadership

Conveying your eagerness to be part of an industry-leading company shows ambition and readiness to tackle significant challenges.

Close with gratitude and a forward-looking statement

Thanking the reader for their time while expressing eagerness to discuss your role further is respectful and proactive.

Show enthusiasm for the company mission

Expressing genuine interest in the company's goals makes your application more personal and shows that you understand what they stand for.

Highlight your sales growth achievements

Talking about your success in driving sales proves your ability to contribute significantly to the team's targets.

Connect your approach to the company values

Linking your work style and achievements with the company’s values demonstrates you're a good fit for their culture.

Emphasize leadership and team development

Stressing your commitment to team growth shows you're not just about hitting targets but also about building a strong, collaborative team.

Express excitement to contribute

Closing your letter by reiterating your enthusiasm to join the team leaves a positive, lasting impression.

Senior Sales Manager Cover Letter Example

Appreciation for company's impact.

By recognizing the company's impact on a global scale, you show that you understand and appreciate its significance. It demonstrates that you're not just interested in the job, but also the company's broader role and mission.

Illustrating Leadership Skills

When you mention how you transformed an underperforming team into a top-performing one, it speaks volumes about your leadership skills. Coupling this with specific, quantifiable results strengthens your claim, showing that you possess the ability to inspire change and drive performance.

Strategic Sales Management

Sharing a successful negotiation with a key industry player shows your strategic approach to sales management. It implies you're not just about short-term targets but also focused on creating long-term partnerships for sustained growth. This is a trait highly valued in sales leadership roles.

Keenness to Use Company’s Solutions

Showing excitement about using the company's solutions signals your understanding of their products and your intent to drive growth with them. It's an implicit promise that you're ready to hit the ground running, utilizing the company's resources effectively.

Expressing Confidence

Asserting your confidence in your ability to contribute to the company's sales team is a bold move. It indicates you're not just hopeful, but also certain about your fit for the role. This can be quite persuasive if it's backed up by concrete examples of your past achievements, as in this cover letter.

Inside Sales Representative Cover Letter Example

Show your enthusiasm for the company.

Expressing genuine interest in the company's mission can set you apart. Your passion for tech and making connections shows why you're drawn to the company, highlighting a good fit.

Highlight specific achievements

Detailing a key achievement, like securing a significant contract, with specific results (e.g., a 20% revenue increase) demonstrates your direct impact on sales and revenue growth.

Align with the company's values

Mentioning your alignment with the company's commitment to innovation indicates you understand and share their core values, which is crucial for long-term success.

Emphasize your relevant skills

Stating your strong communication skills and technical knowledge positions you as a well-rounded candidate who can contribute to customer success and team dynamics.

Express eagerness for further discussion

Closing with a note of thanks and an invitation for further discussion shows politeness and a proactive approach to your application.

Connect your passions with the role

When you link your personal interests with the job, it highlights your natural fit and enthusiasm for the position.

Illustrate success with quantifiable achievements

By sharing specific sales milestones, you provide solid evidence of your potential value to the new team.

Showcase problem-solving skills

Highlighting your ability to address client challenges directly ties your expertise with potential benefits for the company's customers.

Highlight adaptability and eagerness to learn

Emphasizing your willingness to tackle new challenges shows you're a proactive and valuable team player.

Reiterate your interest in contributing to team goals

Ending your letter with a strong statement about your desire to support the team's success reinforces your commitment to the role.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Sales Executive Roles

• Experienced Sales Executive Cover Letter Guide
• Sales Executive Cover Letter Guide

Other Sales Cover Letters

• Account Executive Cover Letter Guide
• Account Manager Cover Letter Guide
• Buyer Cover Letter Guide
• Copywriter Cover Letter Guide
• Director of Sales Cover Letter Guide
• Engagement Manager Cover Letter Guide
• Hotel Manager Cover Letter Guide
• Inside Sales Representative Cover Letter Guide
• Operations Manager Cover Letter Guide
• Real Estate Agent Cover Letter Guide
• Relationship Manager Cover Letter Guide
• Sales Associate Cover Letter Guide
• Sales Coordinator Cover Letter Guide
• Sales Engineer Cover Letter Guide
• Sales Leader Cover Letter Guide
• Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.