cover letter sentence starters

7 Ways to Start a Cover Letter

Beginning a cover letter can feel awkward. Should you use formal language you would never say aloud? Should you be direct, or demure?

If you’re here, you’re obviously wondering how to start a cover letter. To put it simply, the first paragraph of a cover letter should tell hiring managers who, what, where, and why. What job you’re applying to, where you found the job, who you are, and why you’re the perfect fit.

Here, we’ll look at how to start a cover letter with grace and confidence. We’ll show you what a cover letter is, give you seven options for starting a cover letter, share examples, and answer your big questions about cover letters.

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What is a cover letter?

A cover letter is a one-page document submitted alongside a job application or résumé. It introduces the applicant to the employer, highlights key qualifications relevant to the position, and explains why the applicant is interested in and suitable for the job.

The beginning of a cover letter is crucial because it serves as the first impression you make on a potential employer. It can determine whether the employer continues reading. A well-crafted opening can entice the employer to delve deeper into your qualifications and motivations, increasing your chances of standing out among other applicants.

What should you include in the first paragraph of a cover letter?

The first paragraph of a cover letter should be concise and impactful—only a few sentences. The purpose of the first paragraph is to entice the hiring manager to keep reading. It should include the following three key points:

• Position and source

Explain the purpose of your inquiry, mentioning the job title and the company you’re applying to. Detail how you heard about the job opening, such as through a job posting on a specific website or a company referral.

• Interest and enthusiasm

Express your genuine interest in the position and the company. In one sentence, briefly explain why you’re excited about the opportunity and what attracts you to the role or the company.

Initial highlight

To seamlessly transition into the body of your cover letter, include one sentence about why you’re qualified for the job. In the body of the letter, you’ll explain in depth why you’re a good fit for the job, so you can keep it short here. This is your hook that gets hiring managers to keep reading.

Briefly mention a key skill, achievement, or experience that makes you a strong fit for the position. This should be just one sentence that sets you up for the in-depth explanation you’ll give in the body paragraphs of the cover letter.

7 ways to start a cover letter

Here are seven captivating openers to help you write your cover letter and explanations for why they work. Each of these openers aims to establish a strong connection, spark interest, and convey your suitability for the job in a unique and engaging way. Remember to tailor your opener to the specific company and role you’re applying for.

1 Relevant accomplishment

Highlighting a notable achievement directly related to the job demonstrates your capabilities and immediately grabs the reader’s attention. Maybe you launched a new product, spearheaded a rebrand, opened a new location, developed a new process, or won an award.

2 Impressive stats

Presenting a noteworthy statistic or quantifiable accomplishment from your previous experience can pique their interest in your skills, knowledge, and insights. Something you achieved in a previous role, like revenue boosts, sales increases, efficiency improvements, or website traffic growth, are all great accomplishments to share right away.

3 Future vision contribution

Sharing a brief vision of how you see yourself contributing to the company’s growth, revenue, or projects can intrigue the reader and encourage them to envision you in the role.

4 Enthusiastic statement

Starting with a statement that expresses genuine enthusiasm for the company or position packs a punch of personality straight away so they can get to know you and see how passionate you are.

5 Mutual connection

Mentioning someone the employer knows or respects can establish credibility and create a sense of familiarity, making them more likely to continue reading.

6 Problem-solving approach

Addressing a common issue or challenge the company might face and hinting at how your skills can help solve it can demonstrate your proactive attitude and relevance to the role.

7 Shared company value

Expressing alignment with a core value or mission of the company shows that you’ve done your research and are genuinely interested in their goals, making you a potentially good fit culturally.

Examples of how to start a cover letter

Here are some examples of how to start a cover letter for a few different professions and experience levels.

Relevant accomplishment

Marketing Manager

As an accomplished marketing professional with a proven track record of driving successful campaigns and strategic initiatives, I am excited to express my interest in the Marketing Manager position at Flight Airlines. With over five years of experience in the field, I am enthusiastic about the opportunity to leverage my expertise in travel and tourism to contribute to your team’s continued growth and innovation. Recently, I led the successful launch of a new app that resulted in a 30 percent increase in sales within the first quarter and netted 6 million users in its first year, demonstrating my ability to drive impactful results through strategic planning and execution.

Impressive stats

Sales Representative

I am writing to express my keen interest in the Sales Representative position at Network. With a verified background of driving revenue growth and cultivating valuable client relationships over the past three years, I am excited about the opportunity to contribute my strategic selling skills to your dynamic sales team. My experience includes achieving a remarkable 25 percent increase in sales volume within a single quarter in my previous role at Wireless, underscoring my ability to deliver substantial bottom-line results.

Future vision contribution

I am writing to express my strong interest in the HR Manager position at Cloud. With eleven years of experience in human resources leadership roles, I am excited about the opportunity to bring my strategic approach and people-centric mindset to support Cloud’s continued growth and success. My vision includes leveraging my expertise to foster a culture of efficiency, employee development, and loyalty, contributing to the company’s retention and expansion efforts.

Enthusiastic statement

Graphic Designer

As a passionate and experienced designer, I’m eager to contribute my six years of creative design accomplishments in the role of Graphic Designer. I have always been drawn to Art’s innovative approach to design, and I’m excited to have the opportunity to work alongside such talented and forward-thinking professionals. Throughout my career, I have honed my skills in graphic design, web design, and branding, developing a keen eye for detail and an ability to create visually stunning and impactful assets. I take pride in my ability to think outside the box and push boundaries, always striving to create designs that are not only aesthetically pleasing but also convey a message and tell a story.

Mutual connection

Registered Nurse

I was thrilled to learn about the open Registered Nurse position at City Hospital, a facility known for its commitment to community patient care and clinical excellence. My enthusiasm for joining your dedicated team is further fueled by the admiration I hold for Dr. Maria González, whose reputation for compassionate nursing and unwavering dedication to patient well-being is widely respected within the industry. As a passionate and skilled nurse, I am excited about the prospect of contributing to your patient-centered approach and continuing the tradition of high-quality care that Dr. González exemplifies.

Problem-solving approach

Software Developer

As a well-trained software developer with a keen eye for innovation, I am excited to express my interest in the Software Developer position at Neurology Labs. In our rapidly evolving tech landscape, I know how to strike that delicate balance between developing cutting-edge solutions and maintaining robust and scalable codebases. The prospect of collaborating with your small team and contributing my proficiency in software architecture and optimization has me eager to help tackle these challenges head-on, ensuring Neurology’s products are both groundbreaking and resilient.

Shared company value

I am thrilled to apply for the teaching position at Montessori. I’m dedicated to creating a nurturing environment where students are encouraged to explore their passions. I believe that education should inspire curiosity and empower students to become active learners and critical thinkers. I’ve spent two years guiding young minds through personalized learning journeys as a Special Education teacher for the GATE program of California. I am excited to create a classroom atmosphere that celebrates diversity and nurtures the innate potential of each child at Montessori.

How to start a cover letter FAQs

A cover letter is a written document submitted along with a job application or résumé. It provides an opportunity for job seekers to introduce themselves to potential employers, explain their qualifications and experiences relevant to the job, and convey their enthusiasm and interest in the position.

Why is the beginning of a cover letter important?

The beginning of a cover letter is the first impression you make on the employer or hiring manager. A strong opening helps your cover letter stand out, encouraging the reader to delve into the details of your skills and experiences and read all the way to the end of your cover letter .

What should the first paragraph of a cover letter include?

An effective beginning should capture the reader’s attention, clearly state the purpose of the letter, and provide a glimpse of your enthusiasm and qualifications.

Here’s what the first paragraph should include:

• Initial highlights

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

CareerOneStop. " How Do I Write a Cover Letter ."

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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