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18 Descriptive Research Examples

18 Descriptive Research Examples

Dave Cornell (PhD)

Dr. Cornell has worked in education for more than 20 years. His work has involved designing teacher certification for Trinity College in London and in-service training for state governments in the United States. He has trained kindergarten teachers in 8 countries and helped businessmen and women open baby centers and kindergartens in 3 countries.

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18 Descriptive Research Examples

Chris Drew (PhD)

This article was peer-reviewed and edited by Chris Drew (PhD). The review process on Helpful Professor involves having a PhD level expert fact check, edit, and contribute to articles. Reviewers ensure all content reflects expert academic consensus and is backed up with reference to academic studies. Dr. Drew has published over 20 academic articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education and holds a PhD in Education from ACU.

example of descriptive research study

Descriptive research involves gathering data to provide a detailed account or depiction of a phenomenon without manipulating variables or conducting experiments.

A scholarly definition is:

“Descriptive research is defined as a research approach that describes the characteristics of the population, sample or phenomenon studied. This method focuses more on the “what” rather than the “why” of the research subject.” (Matanda, 2022, p. 63)

The key feature of descriptive research is that it merely describes phenomena and does not attempt to manipulate variables nor determine cause and effect .

To determine cause and effect , a researcher would need to use an alternate methodology, such as experimental research design .

Common approaches to descriptive research include:

  • Cross-sectional research : A cross-sectional study gathers data on a population at a specific time to get descriptive data that could include categories (e.g. age or income brackets) to get a better understanding of the makeup of a population.
  • Longitudinal research : Longitudinal studies return to a population to collect data at several different points in time, allowing for description of changes in categories over time. However, as it’s descriptive, it cannot infer cause and effect (Erickson, 2017).

Methods that could be used include:

  • Surveys: For example, sending out a census survey to be completed at the exact same date and time by everyone in a population.
  • Case Study : For example, an in-depth description of a specific person or group of people to gain in-depth qualitative information that can describe a phenomenon but cannot be generalized to other cases.
  • Observational Method : For example, a researcher taking field notes in an ethnographic study. (Siedlecki, 2020)

Descriptive Research Examples

1. Understanding Autism Spectrum Disorder (Psychology): Researchers analyze various behavior patterns, cognitive skills, and social interaction abilities specific to children with Autism Spectrum Disorder to comprehensively describe the disorder’s symptom spectrum. This detailed description classifies it as descriptive research, rather than analytical or experimental, as it merely records what is observed without altering any variables or trying to establish causality.

2. Consumer Purchase Decision Process in E-commerce Marketplaces (Marketing): By documenting and describing all the factors that influence consumer decisions on online marketplaces, researchers don’t attempt to predict future behavior or establish causes—just describe observed behavior—making it descriptive research.

3. Impacts of Climate Change on Agricultural Practices (Environmental Studies): Descriptive research is seen as scientists outline how climate changes influence various agricultural practices by observing and then meticulously categorizing the impacts on crop variability, farming seasons, and pest infestations without manipulating any variables in real-time.

4. Work Environment and Employee Performance (Human Resources Management): A study of this nature, describing the correlation between various workplace elements and employee performance, falls under descriptive research as it merely narrates the observed patterns without altering any conditions or testing hypotheses.

5. Factors Influencing Student Performance (Education): Researchers describe various factors affecting students’ academic performance, such as studying techniques, parental involvement, and peer influence. The study is categorized as descriptive research because its principal aim is to depict facts as they stand without trying to infer causal relationships.

6. Technological Advances in Healthcare (Healthcare): This research describes and categorizes different technological advances (such as telemedicine, AI-enabled tools, digital collaboration) in healthcare without testing or modifying any parameters, making it an example of descriptive research.

7. Urbanization and Biodiversity Loss (Ecology): By describing the impact of rapid urban expansion on biodiversity loss, this study serves as a descriptive research example. It observes the ongoing situation without manipulating it, offering a comprehensive depiction of the existing scenario rather than investigating the cause-effect relationship.

8. Architectural Styles across Centuries (Art History): A study documenting and describing various architectural styles throughout centuries essentially represents descriptive research. It aims to narrate and categorize facts without exploring the underlying reasons or predicting future trends.

9. Media Usage Patterns among Teenagers (Sociology): When researchers document and describe the media consumption habits among teenagers, they are performing a descriptive research study. Their main intention is to observe and report the prevailing trends rather than establish causes or predict future behaviors.

10. Dietary Habits and Lifestyle Diseases (Nutrition Science): By describing the dietary patterns of different population groups and correlating them with the prevalence of lifestyle diseases, researchers perform descriptive research. They merely describe observed connections without altering any diet plans or lifestyles.

11. Shifts in Global Energy Consumption (Environmental Economics): When researchers describe the global patterns of energy consumption and how they’ve shifted over the years, they conduct descriptive research. The focus is on recording and portraying the current state without attempting to infer causes or predict the future.

12. Literacy and Employment Rates in Rural Areas (Sociology): A study aims at describing the literacy rates in rural areas and correlating it with employment levels. It falls under descriptive research because it maps the scenario without manipulating parameters or proving a hypothesis.

13. Women Representation in Tech Industry (Gender Studies): A detailed description of the presence and roles of women across various sectors of the tech industry is a typical case of descriptive research. It merely observes and records the status quo without establishing causality or making predictions.

14. Impact of Urban Green Spaces on Mental Health (Environmental Psychology): When researchers document and describe the influence of green urban spaces on residents’ mental health, they are undertaking descriptive research. They seek purely to understand the current state rather than exploring cause-effect relationships.

15. Trends in Smartphone usage among Elderly (Gerontology): Research describing how the elderly population utilizes smartphones, including popular features and challenges encountered, serves as descriptive research. Researcher’s aim is merely to capture what is happening without manipulating variables or posing predictions.

16. Shifts in Voter Preferences (Political Science): A study describing the shift in voter preferences during a particular electoral cycle is descriptive research. It simply records the preferences revealed without drawing causal inferences or suggesting future voting patterns.

17. Understanding Trust in Autonomous Vehicles (Transportation Psychology): This comprises research describing public attitudes and trust levels when it comes to autonomous vehicles. By merely depicting observed sentiments, without engineering any situations or offering predictions, it’s considered descriptive research.

18. The Impact of Social Media on Body Image (Psychology): Descriptive research to outline the experiences and perceptions of individuals relating to body image in the era of social media. Observing these elements without altering any variables qualifies it as descriptive research.

Descriptive vs Experimental Research

Descriptive research merely observes, records, and presents the actual state of affairs without manipulating any variables, while experimental research involves deliberately changing one or more variables to determine their effect on a particular outcome.

De Vaus (2001) succinctly explains that descriptive studies find out what is going on , but experimental research finds out why it’s going on /

Simple definitions are below:

  • Descriptive research is primarily about describing the characteristics or behaviors in a population, often through surveys or observational methods. It provides rich detail about a specific phenomenon but does not allow for conclusive causal statements; however, it can offer essential leads or ideas for further experimental research (Ivey, 2016).
  • Experimental research , often conducted in controlled environments, aims to establish causal relationships by manipulating one or more independent variables and observing the effects on dependent variables (Devi, 2017; Mukherjee, 2019).

Experimental designs often involve a control group and random assignment . While it can provide compelling evidence for cause and effect, its artificial setting might not perfectly mirror real-worldly conditions, potentially affecting the generalizability of its findings.

These two types of research are complementary, with descriptive studies often leading to hypotheses that are then tested experimentally (Devi, 2017; Zhao et al., 2021).

ParameterDescriptive ResearchExperimental Research
To describe and explore phenomena without influencing variables (Monsen & Van Horn, 2007).To investigate cause-and-effect relationships by manipulating variables.
Observational and non-intrusive.Manipulative and controlled.
Typically not aimed at testing a hypothesis.Generally tests a hypothesis (Mukherjee, 2019).
No variables are manipulated (Erickson, 2017).Involves manipulation of one or more variables (independent variables).
No control over variables and environment.Strict control over variables and environment.
Does not establish causal relationships.Aims to establish causal relationships.
Not focused on predicting outcomes.Often seeks to predict outcomes based on variable manipulation (Zhao et al., 2021).
Uses surveys, observations, and case studies (Ivey, 2016).Employs controlled experiments often with experimental and control groups.
Typically fewer ethical concerns due to non-interference.Potential ethical considerations due to manipulation and intervention (Devi, 2017).

Benefits and Limitations of Descriptive Research

Descriptive research offers several benefits: it allows researchers to gather a vast amount of data and present a complete picture of the situation or phenomenon under study, even within large groups or over long time periods.

It’s also flexible in terms of the variety of methods used, such as surveys, observations, and case studies, and it can be instrumental in identifying patterns or trends and generating hypotheses (Erickson, 2017).

However, it also has its limitations.

The primary drawback is that it can’t establish cause-effect relationships, as no variables are manipulated. This lack of control over variables also opens up possibilities for bias, as researchers might inadvertently influence responses during data collection (De Vaus, 2001).

Additionally, the findings of descriptive research are often not generalizable since they are heavily reliant on the chosen sample’s characteristics.

Provides a comprehensive and detailed profile of the subject or issue through rich data, offering a thorough understanding (Gresham, 2016). Cannot or external factors, potentially influencing the accuracy and reliability of the data.
Helps to identify patterns, trends, and variables for subsequent experimental or correlational research – Krishnaswamy et al. (2009) call it “fact finding” research, setting the groundwork for future experimental studies. Cannot establish causal relationships due to its observational nature, limiting the explanatory power.

See More Types of Research Design Here

De Vaus, D. A. (2001). Research Design in Social Research . SAGE Publications.

Devi, P. S. (2017). Research Methodology: A Handbook for Beginners . Notion Press.

Erickson, G. S. (2017). Descriptive research design. In  New Methods of Market Research and Analysis  (pp. 51-77). Edward Elgar Publishing.

Gresham, B. B. (2016). Concepts of Evidence-based Practice for the Physical Therapist Assistant . F.A. Davis Company.

Ivey, J. (2016). Is descriptive research worth doing?.  Pediatric nursing ,  42 (4), 189. ( Source )

Krishnaswamy, K. N., Sivakumar, A. I., & Mathirajan, M. (2009). Management Research Methodology: Integration of Principles, Methods and Techniques . Pearson Education.

Matanda, E. (2022). Research Methods and Statistics for Cross-Cutting Research: Handbook for Multidisciplinary Research . Langaa RPCIG.

Monsen, E. R., & Van Horn, L. (2007). Research: Successful Approaches . American Dietetic Association.

Mukherjee, S. P. (2019). A Guide to Research Methodology: An Overview of Research Problems, Tasks and Methods . CRC Press.

Siedlecki, S. L. (2020). Understanding descriptive research designs and methods.  Clinical Nurse Specialist ,  34 (1), 8-12. ( Source )

Zhao, P., Ross, K., Li, P., & Dennis, B. (2021). Making Sense of Social Research Methodology: A Student and Practitioner Centered Approach . SAGE Publications.

Dave

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Chris

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  • Descriptive Research | Definition, Types, Methods & Examples

Descriptive Research | Definition, Types, Methods & Examples

Published on May 15, 2019 by Shona McCombes . Revised on June 22, 2023.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods, other interesting articles.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when and where it happens.

Descriptive research question examples

  • How has the Amsterdam housing market changed over the past 20 years?
  • Do customers of company X prefer product X or product Y?
  • What are the main genetic, behavioural and morphological differences between European wildcats and domestic cats?
  • What are the most popular online news sources among under-18s?
  • How prevalent is disease A in population B?

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Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analyzed for frequencies, averages and patterns. Common uses of surveys include:

  • Describing the demographics of a country or region
  • Gauging public opinion on political and social topics
  • Evaluating satisfaction with a company’s products or an organization’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event or organization). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalizable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Ecological validity

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

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Home » Descriptive Research Design – Types, Methods and Examples

Descriptive Research Design – Types, Methods and Examples

Table of Contents

Descriptive Research Design

Descriptive Research Design

Definition:

Descriptive research design is a type of research methodology that aims to describe or document the characteristics, behaviors, attitudes, opinions, or perceptions of a group or population being studied.

Descriptive research design does not attempt to establish cause-and-effect relationships between variables or make predictions about future outcomes. Instead, it focuses on providing a detailed and accurate representation of the data collected, which can be useful for generating hypotheses, exploring trends, and identifying patterns in the data.

Types of Descriptive Research Design

Types of Descriptive Research Design are as follows:

Cross-sectional Study

This involves collecting data at a single point in time from a sample or population to describe their characteristics or behaviors. For example, a researcher may conduct a cross-sectional study to investigate the prevalence of certain health conditions among a population, or to describe the attitudes and beliefs of a particular group.

Longitudinal Study

This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

This involves an in-depth examination of a single individual, group, or situation to gain a detailed understanding of its characteristics or dynamics. Case studies are often used in psychology, sociology, and business to explore complex phenomena or to generate hypotheses for further research.

Survey Research

This involves collecting data from a sample or population through standardized questionnaires or interviews. Surveys can be used to describe attitudes, opinions, behaviors, or demographic characteristics of a group, and can be conducted in person, by phone, or online.

Observational Research

This involves observing and documenting the behavior or interactions of individuals or groups in a natural or controlled setting. Observational studies can be used to describe social, cultural, or environmental phenomena, or to investigate the effects of interventions or treatments.

Correlational Research

This involves examining the relationships between two or more variables to describe their patterns or associations. Correlational studies can be used to identify potential causal relationships or to explore the strength and direction of relationships between variables.

Data Analysis Methods

Descriptive research design data analysis methods depend on the type of data collected and the research question being addressed. Here are some common methods of data analysis for descriptive research:

Descriptive Statistics

This method involves analyzing data to summarize and describe the key features of a sample or population. Descriptive statistics can include measures of central tendency (e.g., mean, median, mode) and measures of variability (e.g., range, standard deviation).

Cross-tabulation

This method involves analyzing data by creating a table that shows the frequency of two or more variables together. Cross-tabulation can help identify patterns or relationships between variables.

Content Analysis

This method involves analyzing qualitative data (e.g., text, images, audio) to identify themes, patterns, or trends. Content analysis can be used to describe the characteristics of a sample or population, or to identify factors that influence attitudes or behaviors.

Qualitative Coding

This method involves analyzing qualitative data by assigning codes to segments of data based on their meaning or content. Qualitative coding can be used to identify common themes, patterns, or categories within the data.

Visualization

This method involves creating graphs or charts to represent data visually. Visualization can help identify patterns or relationships between variables and make it easier to communicate findings to others.

Comparative Analysis

This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

Applications of Descriptive Research Design

Descriptive research design has numerous applications in various fields. Some of the common applications of descriptive research design are:

  • Market research: Descriptive research design is widely used in market research to understand consumer preferences, behavior, and attitudes. This helps companies to develop new products and services, improve marketing strategies, and increase customer satisfaction.
  • Health research: Descriptive research design is used in health research to describe the prevalence and distribution of a disease or health condition in a population. This helps healthcare providers to develop prevention and treatment strategies.
  • Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs. This helps educators to improve teaching methods and develop effective educational programs.
  • Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs. This helps researchers to understand social behavior and develop effective policies.
  • Public opinion research: Descriptive research design is used in public opinion research to understand the opinions and attitudes of the general public on various issues. This helps policymakers to develop effective policies that are aligned with public opinion.
  • Environmental research: Descriptive research design is used in environmental research to describe the environmental conditions of a particular region or ecosystem. This helps policymakers and environmentalists to develop effective conservation and preservation strategies.

Descriptive Research Design Examples

Here are some real-time examples of descriptive research designs:

  • A restaurant chain wants to understand the demographics and attitudes of its customers. They conduct a survey asking customers about their age, gender, income, frequency of visits, favorite menu items, and overall satisfaction. The survey data is analyzed using descriptive statistics and cross-tabulation to describe the characteristics of their customer base.
  • A medical researcher wants to describe the prevalence and risk factors of a particular disease in a population. They conduct a cross-sectional study in which they collect data from a sample of individuals using a standardized questionnaire. The data is analyzed using descriptive statistics and cross-tabulation to identify patterns in the prevalence and risk factors of the disease.
  • An education researcher wants to describe the learning outcomes of students in a particular school district. They collect test scores from a representative sample of students in the district and use descriptive statistics to calculate the mean, median, and standard deviation of the scores. They also create visualizations such as histograms and box plots to show the distribution of scores.
  • A marketing team wants to understand the attitudes and behaviors of consumers towards a new product. They conduct a series of focus groups and use qualitative coding to identify common themes and patterns in the data. They also create visualizations such as word clouds to show the most frequently mentioned topics.
  • An environmental scientist wants to describe the biodiversity of a particular ecosystem. They conduct an observational study in which they collect data on the species and abundance of plants and animals in the ecosystem. The data is analyzed using descriptive statistics to describe the diversity and richness of the ecosystem.

How to Conduct Descriptive Research Design

To conduct a descriptive research design, you can follow these general steps:

  • Define your research question: Clearly define the research question or problem that you want to address. Your research question should be specific and focused to guide your data collection and analysis.
  • Choose your research method: Select the most appropriate research method for your research question. As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies.
  • Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan. Determine the sample size and sampling method, decide on the data collection tools (such as questionnaires, interviews, or observations), and outline your data analysis plan.
  • Collect data: Collect data from your sample or population using the data collection tools you have chosen. Ensure that you follow ethical guidelines for research and obtain informed consent from participants.
  • Analyze data: Use appropriate statistical or qualitative analysis methods to analyze your data. As discussed earlier, common data analysis methods for descriptive research include descriptive statistics, cross-tabulation, content analysis, qualitative coding, visualization, and comparative analysis.
  • I nterpret results: Interpret your findings in light of your research question and objectives. Identify patterns, trends, and relationships in the data, and describe the characteristics of your sample or population.
  • Draw conclusions and report results: Draw conclusions based on your analysis and interpretation of the data. Report your results in a clear and concise manner, using appropriate tables, graphs, or figures to present your findings. Ensure that your report follows accepted research standards and guidelines.

When to Use Descriptive Research Design

Descriptive research design is used in situations where the researcher wants to describe a population or phenomenon in detail. It is used to gather information about the current status or condition of a group or phenomenon without making any causal inferences. Descriptive research design is useful in the following situations:

  • Exploratory research: Descriptive research design is often used in exploratory research to gain an initial understanding of a phenomenon or population.
  • Identifying trends: Descriptive research design can be used to identify trends or patterns in a population, such as changes in consumer behavior or attitudes over time.
  • Market research: Descriptive research design is commonly used in market research to understand consumer preferences, behavior, and attitudes.
  • Health research: Descriptive research design is useful in health research to describe the prevalence and distribution of a disease or health condition in a population.
  • Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs.
  • Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs.

Purpose of Descriptive Research Design

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables.

The purpose of descriptive research design can be summarized as follows:

  • To provide an accurate description of a population or phenomenon: Descriptive research design aims to provide a comprehensive and accurate description of a population or phenomenon of interest. This can help researchers to develop a better understanding of the characteristics of the population or phenomenon.
  • To identify trends and patterns: Descriptive research design can help researchers to identify trends and patterns in the data, such as changes in behavior or attitudes over time. This can be useful for making predictions and developing strategies.
  • To generate hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
  • To establish a baseline: Descriptive research design can establish a baseline or starting point for future research. This can be useful for comparing data from different time periods or populations.

Characteristics of Descriptive Research Design

Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are:

  • Objective : Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The researcher aims to report the data objectively without any personal interpretation.
  • Non-experimental: Descriptive research design is non-experimental, which means that the researcher does not manipulate any variables. The researcher simply observes and records the behavior or characteristics of the population or phenomenon of interest.
  • Quantitative : Descriptive research design is quantitative in nature, which means that it involves collecting numerical data that can be analyzed using statistical techniques. This helps to provide a more precise and accurate description of the population or phenomenon.
  • Cross-sectional: Descriptive research design is often cross-sectional, which means that the data is collected at a single point in time. This can be useful for understanding the current state of the population or phenomenon, but it may not provide information about changes over time.
  • Large sample size: Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
  • Systematic and structured: Descriptive research design involves a systematic and structured approach to data collection, which helps to ensure that the data is accurate and reliable. This involves using standardized procedures for data collection, such as surveys, questionnaires, or observation checklists.

Advantages of Descriptive Research Design

Descriptive research design has several advantages that make it a popular choice for researchers. Some of the main advantages of descriptive research design are:

  • Provides an accurate description: Descriptive research design is focused on accurately describing the characteristics of a population or phenomenon. This can help researchers to develop a better understanding of the subject of interest.
  • Easy to conduct: Descriptive research design is relatively easy to conduct and requires minimal resources compared to other research designs. It can be conducted quickly and efficiently, and data can be collected through surveys, questionnaires, or observations.
  • Useful for generating hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
  • Large sample size : Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
  • Can be used to monitor changes : Descriptive research design can be used to monitor changes over time in a population or phenomenon. This can be useful for identifying trends and patterns, and for making predictions about future behavior or attitudes.
  • Can be used in a variety of fields : Descriptive research design can be used in a variety of fields, including social sciences, healthcare, business, and education.

Limitation of Descriptive Research Design

Descriptive research design also has some limitations that researchers should consider before using this design. Some of the main limitations of descriptive research design are:

  • Cannot establish cause and effect: Descriptive research design cannot establish cause and effect relationships between variables. It only provides a description of the characteristics of the population or phenomenon of interest.
  • Limited generalizability: The results of a descriptive study may not be generalizable to other populations or situations. This is because descriptive research design often involves a specific sample or situation, which may not be representative of the broader population.
  • Potential for bias: Descriptive research design can be subject to bias, particularly if the researcher is not objective in their data collection or interpretation. This can lead to inaccurate or incomplete descriptions of the population or phenomenon of interest.
  • Limited depth: Descriptive research design may provide a superficial description of the population or phenomenon of interest. It does not delve into the underlying causes or mechanisms behind the observed behavior or characteristics.
  • Limited utility for theory development: Descriptive research design may not be useful for developing theories about the relationship between variables. It only provides a description of the variables themselves.
  • Relies on self-report data: Descriptive research design often relies on self-report data, such as surveys or questionnaires. This type of data may be subject to biases, such as social desirability bias or recall bias.

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Home Market Research

Descriptive Research: Definition, Characteristics, Methods + Examples

Descriptive Research

Suppose an apparel brand wants to understand the fashion purchasing trends among New York’s buyers, then it must conduct a demographic survey of the specific region, gather population data, and then conduct descriptive research on this demographic segment.

The study will then uncover details on “what is the purchasing pattern of New York buyers,” but will not cover any investigative information about “ why ” the patterns exist. Because for the apparel brand trying to break into this market, understanding the nature of their market is the study’s main goal. Let’s talk about it.

What is descriptive research?

Descriptive research is a research method describing the characteristics of the population or phenomenon studied. This descriptive methodology focuses more on the “what” of the research subject than the “why” of the research subject.

The method primarily focuses on describing the nature of a demographic segment without focusing on “why” a particular phenomenon occurs. In other words, it “describes” the research subject without covering “why” it happens.

Characteristics of descriptive research

The term descriptive research then refers to research questions, the design of the study, and data analysis conducted on that topic. We call it an observational research method because none of the research study variables are influenced in any capacity.

Some distinctive characteristics of descriptive research are:

  • Quantitative research: It is a quantitative research method that attempts to collect quantifiable information for statistical analysis of the population sample. It is a popular market research tool that allows us to collect and describe the demographic segment’s nature.
  • Uncontrolled variables: In it, none of the variables are influenced in any way. This uses observational methods to conduct the research. Hence, the nature of the variables or their behavior is not in the hands of the researcher.
  • Cross-sectional studies: It is generally a cross-sectional study where different sections belonging to the same group are studied.
  • The basis for further research: Researchers further research the data collected and analyzed from descriptive research using different research techniques. The data can also help point towards the types of research methods used for the subsequent research.

Applications of descriptive research with examples

A descriptive research method can be used in multiple ways and for various reasons. Before getting into any survey , though, the survey goals and survey design are crucial. Despite following these steps, there is no way to know if one will meet the research outcome. How to use descriptive research? To understand the end objective of research goals, below are some ways organizations currently use descriptive research today:

  • Define respondent characteristics: The aim of using close-ended questions is to draw concrete conclusions about the respondents. This could be the need to derive patterns, traits, and behaviors of the respondents. It could also be to understand from a respondent their attitude, or opinion about the phenomenon. For example, understand millennials and the hours per week they spend browsing the internet. All this information helps the organization researching to make informed business decisions.
  • Measure data trends: Researchers measure data trends over time with a descriptive research design’s statistical capabilities. Consider if an apparel company researches different demographics like age groups from 24-35 and 36-45 on a new range launch of autumn wear. If one of those groups doesn’t take too well to the new launch, it provides insight into what clothes are like and what is not. The brand drops the clothes and apparel that customers don’t like.
  • Conduct comparisons: Organizations also use a descriptive research design to understand how different groups respond to a specific product or service. For example, an apparel brand creates a survey asking general questions that measure the brand’s image. The same study also asks demographic questions like age, income, gender, geographical location, geographic segmentation , etc. This consumer research helps the organization understand what aspects of the brand appeal to the population and what aspects do not. It also helps make product or marketing fixes or even create a new product line to cater to high-growth potential groups.
  • Validate existing conditions: Researchers widely use descriptive research to help ascertain the research object’s prevailing conditions and underlying patterns. Due to the non-invasive research method and the use of quantitative observation and some aspects of qualitative observation , researchers observe each variable and conduct an in-depth analysis . Researchers also use it to validate any existing conditions that may be prevalent in a population.
  • Conduct research at different times: The analysis can be conducted at different periods to ascertain any similarities or differences. This also allows any number of variables to be evaluated. For verification, studies on prevailing conditions can also be repeated to draw trends.

Advantages of descriptive research

Some of the significant advantages of descriptive research are:

Advantages of descriptive research

  • Data collection: A researcher can conduct descriptive research using specific methods like observational method, case study method, and survey method. Between these three, all primary data collection methods are covered, which provides a lot of information. This can be used for future research or even for developing a hypothesis for your research object.
  • Varied: Since the data collected is qualitative and quantitative, it gives a holistic understanding of a research topic. The information is varied, diverse, and thorough.
  • Natural environment: Descriptive research allows for the research to be conducted in the respondent’s natural environment, which ensures that high-quality and honest data is collected.
  • Quick to perform and cheap: As the sample size is generally large in descriptive research, the data collection is quick to conduct and is inexpensive.

Descriptive research methods

There are three distinctive methods to conduct descriptive research. They are:

Observational method

The observational method is the most effective method to conduct this research, and researchers make use of both quantitative and qualitative observations.

A quantitative observation is the objective collection of data primarily focused on numbers and values. It suggests “associated with, of or depicted in terms of a quantity.” Results of quantitative observation are derived using statistical and numerical analysis methods. It implies observation of any entity associated with a numeric value such as age, shape, weight, volume, scale, etc. For example, the researcher can track if current customers will refer the brand using a simple Net Promoter Score question .

Qualitative observation doesn’t involve measurements or numbers but instead just monitoring characteristics. In this case, the researcher observes the respondents from a distance. Since the respondents are in a comfortable environment, the characteristics observed are natural and effective. In a descriptive research design, the researcher can choose to be either a complete observer, an observer as a participant, a participant as an observer, or a full participant. For example, in a supermarket, a researcher can from afar monitor and track the customers’ selection and purchasing trends. This offers a more in-depth insight into the purchasing experience of the customer.

Case study method

Case studies involve in-depth research and study of individuals or groups. Case studies lead to a hypothesis and widen a further scope of studying a phenomenon. However, case studies should not be used to determine cause and effect as they can’t make accurate predictions because there could be a bias on the researcher’s part. The other reason why case studies are not a reliable way of conducting descriptive research is that there could be an atypical respondent in the survey. Describing them leads to weak generalizations and moving away from external validity.

Survey research

In survey research, respondents answer through surveys or questionnaires or polls . They are a popular market research tool to collect feedback from respondents. A study to gather useful data should have the right survey questions. It should be a balanced mix of open-ended questions and close ended-questions . The survey method can be conducted online or offline, making it the go-to option for descriptive research where the sample size is enormous.

Examples of descriptive research

Some examples of descriptive research are:

  • A specialty food group launching a new range of barbecue rubs would like to understand what flavors of rubs are favored by different people. To understand the preferred flavor palette, they conduct this type of research study using various methods like observational methods in supermarkets. By also surveying while collecting in-depth demographic information, offers insights about the preference of different markets. This can also help tailor make the rubs and spreads to various preferred meats in that demographic. Conducting this type of research helps the organization tweak their business model and amplify marketing in core markets.
  • Another example of where this research can be used is if a school district wishes to evaluate teachers’ attitudes about using technology in the classroom. By conducting surveys and observing their comfortableness using technology through observational methods, the researcher can gauge what they can help understand if a full-fledged implementation can face an issue. This also helps in understanding if the students are impacted in any way with this change.

Some other research problems and research questions that can lead to descriptive research are:

  • Market researchers want to observe the habits of consumers.
  • A company wants to evaluate the morale of its staff.
  • A school district wants to understand if students will access online lessons rather than textbooks.
  • To understand if its wellness questionnaire programs enhance the overall health of the employees.

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  • Descriptive Research Designs: Types, Examples & Methods

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One of the components of research is getting enough information about the research problem—the what, how, when and where answers, which is why descriptive research is an important type of research. It is very useful when conducting research whose aim is to identify characteristics, frequencies, trends, correlations, and categories.

This research method takes a problem with little to no relevant information and gives it a befitting description using qualitative and quantitative research method s. Descriptive research aims to accurately describe a research problem.

In the subsequent sections, we will be explaining what descriptive research means, its types, examples, and data collection methods.

What is Descriptive Research?

Descriptive research is a type of research that describes a population, situation, or phenomenon that is being studied. It focuses on answering the how, what, when, and where questions If a research problem, rather than the why.

This is mainly because it is important to have a proper understanding of what a research problem is about before investigating why it exists in the first place. 

For example, an investor considering an investment in the ever-changing Amsterdam housing market needs to understand what the current state of the market is, how it changes (increasing or decreasing), and when it changes (time of the year) before asking for the why. This is where descriptive research comes in.

What Are The Types of Descriptive Research?

Descriptive research is classified into different types according to the kind of approach that is used in conducting descriptive research. The different types of descriptive research are highlighted below:

  • Descriptive-survey

Descriptive survey research uses surveys to gather data about varying subjects. This data aims to know the extent to which different conditions can be obtained among these subjects.

For example, a researcher wants to determine the qualification of employed professionals in Maryland. He uses a survey as his research instrument , and each item on the survey related to qualifications is subjected to a Yes/No answer. 

This way, the researcher can describe the qualifications possessed by the employed demographics of this community. 

  • Descriptive-normative survey

This is an extension of the descriptive survey, with the addition being the normative element. In the descriptive-normative survey, the results of the study should be compared with the norm.

For example, an organization that wishes to test the skills of its employees by a team may have them take a skills test. The skills tests are the evaluation tool in this case, and the result of this test is compared with the norm of each role.

If the score of the team is one standard deviation above the mean, it is very satisfactory, if within the mean, satisfactory, and one standard deviation below the mean is unsatisfactory.

  • Descriptive-status

This is a quantitative description technique that seeks to answer questions about real-life situations. For example, a researcher researching the income of the employees in a company, and the relationship with their performance.

A survey will be carried out to gather enough data about the income of the employees, then their performance will be evaluated and compared to their income. This will help determine whether a higher income means better performance and low income means lower performance or vice versa.

  • Descriptive-analysis

The descriptive-analysis method of research describes a subject by further analyzing it, which in this case involves dividing it into 2 parts. For example, the HR personnel of a company that wishes to analyze the job role of each employee of the company may divide the employees into the people that work at the Headquarters in the US and those that work from Oslo, Norway office.

A questionnaire is devised to analyze the job role of employees with similar salaries and who work in similar positions.

  • Descriptive classification

This method is employed in biological sciences for the classification of plants and animals. A researcher who wishes to classify the sea animals into different species will collect samples from various search stations, then classify them accordingly.

  • Descriptive-comparative

In descriptive-comparative research, the researcher considers 2 variables that are not manipulated, and establish a formal procedure to conclude that one is better than the other. For example, an examination body wants to determine the better method of conducting tests between paper-based and computer-based tests.

A random sample of potential participants of the test may be asked to use the 2 different methods, and factors like failure rates, time factors, and others will be evaluated to arrive at the best method.

  • Correlative Survey

Correlative surveys are used to determine whether the relationship between 2 variables is positive, negative, or neutral. That is, if 2 variables say X and Y are directly proportional, inversely proportional or are not related to each other.

Examples of Descriptive Research

There are different examples of descriptive research, that may be highlighted from its types, uses, and applications. However, we will be restricting ourselves to only 3 distinct examples in this article.

  • Comparing Student Performance:

An academic institution may wish 2 compare the performance of its junior high school students in English language and Mathematics. This may be used to classify students based on 2 major groups, with one group going ahead to study while courses, while the other study courses in the Arts & Humanities field.

Students who are more proficient in mathematics will be encouraged to go into STEM and vice versa. Institutions may also use this data to identify students’ weak points and work on ways to assist them.

  • Scientific Classification

During the major scientific classification of plants, animals, and periodic table elements, the characteristics and components of each subject are evaluated and used to determine how they are classified.

For example, living things may be classified into kingdom Plantae or kingdom animal is depending on their nature. Further classification may group animals into mammals, pieces, vertebrae, invertebrae, etc. 

All these classifications are made a result of descriptive research which describes what they are.

  • Human Behavior

When studying human behaviour based on a factor or event, the researcher observes the characteristics, behaviour, and reaction, then use it to conclude. A company willing to sell to its target market needs to first study the behaviour of the market.

This may be done by observing how its target reacts to a competitor’s product, then use it to determine their behaviour.

What are the Characteristics of Descriptive Research?  

The characteristics of descriptive research can be highlighted from its definition, applications, data collection methods, and examples. Some characteristics of descriptive research are:

  • Quantitativeness

Descriptive research uses a quantitative research method by collecting quantifiable information to be used for statistical analysis of the population sample. This is very common when dealing with research in the physical sciences.

  • Qualitativeness

It can also be carried out using the qualitative research method, to properly describe the research problem. This is because descriptive research is more explanatory than exploratory or experimental.

  • Uncontrolled variables

In descriptive research, researchers cannot control the variables like they do in experimental research.

  • The basis for further research

The results of descriptive research can be further analyzed and used in other research methods. It can also inform the next line of research, including the research method that should be used.

This is because it provides basic information about the research problem, which may give birth to other questions like why a particular thing is the way it is.

Why Use Descriptive Research Design?  

Descriptive research can be used to investigate the background of a research problem and get the required information needed to carry out further research. It is used in multiple ways by different organizations, and especially when getting the required information about their target audience.

  • Define subject characteristics :

It is used to determine the characteristics of the subjects, including their traits, behaviour, opinion, etc. This information may be gathered with the use of surveys, which are shared with the respondents who in this case, are the research subjects.

For example, a survey evaluating the number of hours millennials in a community spends on the internet weekly, will help a service provider make informed business decisions regarding the market potential of the community.

  • Measure Data Trends

It helps to measure the changes in data over some time through statistical methods. Consider the case of individuals who want to invest in stock markets, so they evaluate the changes in prices of the available stocks to make a decision investment decision.

Brokerage companies are however the ones who carry out the descriptive research process, while individuals can view the data trends and make decisions.

Descriptive research is also used to compare how different demographics respond to certain variables. For example, an organization may study how people with different income levels react to the launch of a new Apple phone.

This kind of research may take a survey that will help determine which group of individuals are purchasing the new Apple phone. Do the low-income earners also purchase the phone, or only the high-income earners do?

Further research using another technique will explain why low-income earners are purchasing the phone even though they can barely afford it. This will help inform strategies that will lure other low-income earners and increase company sales.

  • Validate existing conditions

When you are not sure about the validity of an existing condition, you can use descriptive research to ascertain the underlying patterns of the research object. This is because descriptive research methods make an in-depth analysis of each variable before making conclusions.

  • Conducted Overtime

Descriptive research is conducted over some time to ascertain the changes observed at each point in time. The higher the number of times it is conducted, the more authentic the conclusion will be.

What are the Disadvantages of Descriptive Research?  

  • Response and Non-response Bias

Respondents may either decide not to respond to questions or give incorrect responses if they feel the questions are too confidential. When researchers use observational methods, respondents may also decide to behave in a particular manner because they feel they are being watched.

  • The researcher may decide to influence the result of the research due to personal opinion or bias towards a particular subject. For example, a stockbroker who also has a business of his own may try to lure investors into investing in his own company by manipulating results.
  • A case-study or sample taken from a large population is not representative of the whole population.
  • Limited scope:The scope of descriptive research is limited to the what of research, with no information on why thereby limiting the scope of the research.

What are the Data Collection Methods in Descriptive Research?  

There are 3 main data collection methods in descriptive research, namely; observational method, case study method, and survey research.

1. Observational Method

The observational method allows researchers to collect data based on their view of the behaviour and characteristics of the respondent, with the respondents themselves not directly having an input. It is often used in market research, psychology, and some other social science research to understand human behaviour.

It is also an important aspect of physical scientific research, with it being one of the most effective methods of conducting descriptive research . This process can be said to be either quantitative or qualitative.

Quantitative observation involved the objective collection of numerical data , whose results can be analyzed using numerical and statistical methods. 

Qualitative observation, on the other hand, involves the monitoring of characteristics and not the measurement of numbers. The researcher makes his observation from a distance, records it, and is used to inform conclusions.

2. Case Study Method

A case study is a sample group (an individual, a group of people, organizations, events, etc.) whose characteristics are used to describe the characteristics of a larger group in which the case study is a subgroup. The information gathered from investigating a case study may be generalized to serve the larger group.

This generalization, may, however, be risky because case studies are not sufficient to make accurate predictions about larger groups. Case studies are a poor case of generalization.

3. Survey Research

This is a very popular data collection method in research designs. In survey research, researchers create a survey or questionnaire and distribute it to respondents who give answers.

Generally, it is used to obtain quick information directly from the primary source and also conducting rigorous quantitative and qualitative research. In some cases, survey research uses a blend of both qualitative and quantitative strategies.

Survey research can be carried out both online and offline using the following methods

  • Online Surveys: This is a cheap method of carrying out surveys and getting enough responses. It can be carried out using Formplus, an online survey builder. Formplus has amazing tools and features that will help increase response rates.
  • Offline Surveys: This includes paper forms, mobile offline forms , and SMS-based forms.

What Are The Differences Between Descriptive and Correlational Research?  

Before going into the differences between descriptive and correlation research, we need to have a proper understanding of what correlation research is about. Therefore, we will be giving a summary of the correlation research below.

Correlational research is a type of descriptive research, which is used to measure the relationship between 2 variables, with the researcher having no control over them. It aims to find whether there is; positive correlation (both variables change in the same direction), negative correlation (the variables change in the opposite direction), or zero correlation (there is no relationship between the variables).

Correlational research may be used in 2 situations;

(i) when trying to find out if there is a relationship between two variables, and

(ii) when a causal relationship is suspected between two variables, but it is impractical or unethical to conduct experimental research that manipulates one of the variables. 

Below are some of the differences between correlational and descriptive research:

  • Definitions :

Descriptive research aims is a type of research that provides an in-depth understanding of the study population, while correlational research is the type of research that measures the relationship between 2 variables. 

  • Characteristics :

Descriptive research provides descriptive data explaining what the research subject is about, while correlation research explores the relationship between data and not their description.

  • Predictions :

 Predictions cannot be made in descriptive research while correlation research accommodates the possibility of making predictions.

Descriptive Research vs. Causal Research

Descriptive research and causal research are both research methodologies, however, one focuses on a subject’s behaviors while the latter focuses on a relationship’s cause-and-effect. To buttress the above point, descriptive research aims to describe and document the characteristics, behaviors, or phenomena of a particular or specific population or situation. 

It focuses on providing an accurate and detailed account of an already existing state of affairs between variables. Descriptive research answers the questions of “what,” “where,” “when,” and “how” without attempting to establish any causal relationships or explain any underlying factors that might have caused the behavior.

Causal research, on the other hand, seeks to determine cause-and-effect relationships between variables. It aims to point out the factors that influence or cause a particular result or behavior. Causal research involves manipulating variables, controlling conditions or a subgroup, and observing the resulting effects. The primary objective of causal research is to establish a cause-effect relationship and provide insights into why certain phenomena happen the way they do.

Descriptive Research vs. Analytical Research

Descriptive research provides a detailed and comprehensive account of a specific situation or phenomenon. It focuses on describing and summarizing data without making inferences or attempting to explain underlying factors or the cause of the factor. 

It is primarily concerned with providing an accurate and objective representation of the subject of research. While analytical research goes beyond the description of the phenomena and seeks to analyze and interpret data to discover if there are patterns, relationships, or any underlying factors. 

It examines the data critically, applies statistical techniques or other analytical methods, and draws conclusions based on the discovery. Analytical research also aims to explore the relationships between variables and understand the underlying mechanisms or processes involved.

Descriptive Research vs. Exploratory Research

Descriptive research is a research method that focuses on providing a detailed and accurate account of a specific situation, group, or phenomenon. This type of research describes the characteristics, behaviors, or relationships within the given context without looking for an underlying cause. 

Descriptive research typically involves collecting and analyzing quantitative or qualitative data to generate descriptive statistics or narratives. Exploratory research differs from descriptive research because it aims to explore and gain firsthand insights or knowledge into a relatively unexplored or poorly understood topic. 

It focuses on generating ideas, hypotheses, or theories rather than providing definitive answers. Exploratory research is often conducted at the early stages of a research project to gather preliminary information and identify key variables or factors for further investigation. It involves open-ended interviews, observations, or small-scale surveys to gather qualitative data.

Read More – Exploratory Research: What are its Method & Examples?

Descriptive Research vs. Experimental Research

Descriptive research aims to describe and document the characteristics, behaviors, or phenomena of a particular population or situation. It focuses on providing an accurate and detailed account of the existing state of affairs. 

Descriptive research typically involves collecting data through surveys, observations, or existing records and analyzing the data to generate descriptive statistics or narratives. It does not involve manipulating variables or establishing cause-and-effect relationships.

Experimental research, on the other hand, involves manipulating variables and controlling conditions to investigate cause-and-effect relationships. It aims to establish causal relationships by introducing an intervention or treatment and observing the resulting effects. 

Experimental research typically involves randomly assigning participants to different groups, such as control and experimental groups, and measuring the outcomes. It allows researchers to control for confounding variables and draw causal conclusions.

Related – Experimental vs Non-Experimental Research: 15 Key Differences

Descriptive Research vs. Explanatory Research

Descriptive research focuses on providing a detailed and accurate account of a specific situation, group, or phenomenon. It aims to describe the characteristics, behaviors, or relationships within the given context. 

Descriptive research is primarily concerned with providing an objective representation of the subject of study without explaining underlying causes or mechanisms. Explanatory research seeks to explain the relationships between variables and uncover the underlying causes or mechanisms. 

It goes beyond description and aims to understand the reasons or factors that influence a particular outcome or behavior. Explanatory research involves analyzing data, conducting statistical analyses, and developing theories or models to explain the observed relationships.

Descriptive Research vs. Inferential Research

Descriptive research focuses on describing and summarizing data without making inferences or generalizations beyond the specific sample or population being studied. It aims to provide an accurate and objective representation of the subject of study. 

Descriptive research typically involves analyzing data to generate descriptive statistics, such as means, frequencies, or percentages, to describe the characteristics or behaviors observed.

Inferential research, however, involves making inferences or generalizations about a larger population based on a smaller sample. 

It aims to draw conclusions about the population characteristics or relationships by analyzing the sample data. Inferential research uses statistical techniques to estimate population parameters, test hypotheses, and determine the level of confidence or significance in the findings.

Related – Inferential Statistics: Definition, Types + Examples

Conclusion  

The uniqueness of descriptive research partly lies in its ability to explore both quantitative and qualitative research methods. Therefore, when conducting descriptive research, researchers have the opportunity to use a wide variety of techniques that aids the research process.

Descriptive research explores research problems in-depth, beyond the surface level thereby giving a detailed description of the research subject. That way, it can aid further research in the field, including other research methods .

It is also very useful in solving real-life problems in various fields of social science, physical science, and education.

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  • What is descriptive research?

Last updated

5 February 2023

Reviewed by

Cathy Heath

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Descriptive research is a common investigatory model used by researchers in various fields, including social sciences, linguistics, and academia.

Read on to understand the characteristics of descriptive research and explore its underlying techniques, processes, and procedures.

Analyze your descriptive research

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Descriptive research is an exploratory research method. It enables researchers to precisely and methodically describe a population, circumstance, or phenomenon.

As the name suggests, descriptive research describes the characteristics of the group, situation, or phenomenon being studied without manipulating variables or testing hypotheses . This can be reported using surveys , observational studies, and case studies. You can use both quantitative and qualitative methods to compile the data.

Besides making observations and then comparing and analyzing them, descriptive studies often develop knowledge concepts and provide solutions to critical issues. It always aims to answer how the event occurred, when it occurred, where it occurred, and what the problem or phenomenon is.

  • Characteristics of descriptive research

The following are some of the characteristics of descriptive research:

Quantitativeness

Descriptive research can be quantitative as it gathers quantifiable data to statistically analyze a population sample. These numbers can show patterns, connections, and trends over time and can be discovered using surveys, polls, and experiments.

Qualitativeness

Descriptive research can also be qualitative. It gives meaning and context to the numbers supplied by quantitative descriptive research .

Researchers can use tools like interviews, focus groups, and ethnographic studies to illustrate why things are what they are and help characterize the research problem. This is because it’s more explanatory than exploratory or experimental research.

Uncontrolled variables

Descriptive research differs from experimental research in that researchers cannot manipulate the variables. They are recognized, scrutinized, and quantified instead. This is one of its most prominent features.

Cross-sectional studies

Descriptive research is a cross-sectional study because it examines several areas of the same group. It involves obtaining data on multiple variables at the personal level during a certain period. It’s helpful when trying to understand a larger community’s habits or preferences.

Carried out in a natural environment

Descriptive studies are usually carried out in the participants’ everyday environment, which allows researchers to avoid influencing responders by collecting data in a natural setting. You can use online surveys or survey questions to collect data or observe.

Basis for further research

You can further dissect descriptive research’s outcomes and use them for different types of investigation. The outcomes also serve as a foundation for subsequent investigations and can guide future studies. For example, you can use the data obtained in descriptive research to help determine future research designs.

  • Descriptive research methods

There are three basic approaches for gathering data in descriptive research: observational, case study, and survey.

You can use surveys to gather data in descriptive research. This involves gathering information from many people using a questionnaire and interview .

Surveys remain the dominant research tool for descriptive research design. Researchers can conduct various investigations and collect multiple types of data (quantitative and qualitative) using surveys with diverse designs.

You can conduct surveys over the phone, online, or in person. Your survey might be a brief interview or conversation with a set of prepared questions intended to obtain quick information from the primary source.

Observation

This descriptive research method involves observing and gathering data on a population or phenomena without manipulating variables. It is employed in psychology, market research , and other social science studies to track and understand human behavior.

Observation is an essential component of descriptive research. It entails gathering data and analyzing it to see whether there is a relationship between the two variables in the study. This strategy usually allows for both qualitative and quantitative data analysis.

Case studies

A case study can outline a specific topic’s traits. The topic might be a person, group, event, or organization.

It involves using a subset of a larger group as a sample to characterize the features of that larger group.

You can generalize knowledge gained from studying a case study to benefit a broader audience.

This approach entails carefully examining a particular group, person, or event over time. You can learn something new about the study topic by using a small group to better understand the dynamics of the entire group.

  • Types of descriptive research

There are several types of descriptive study. The most well-known include cross-sectional studies, census surveys, sample surveys, case reports, and comparison studies.

Case reports and case series

In the healthcare and medical fields, a case report is used to explain a patient’s circumstances when suffering from an uncommon illness or displaying certain symptoms. Case reports and case series are both collections of related cases. They have aided the advancement of medical knowledge on countless occasions.

The normative component is an addition to the descriptive survey. In the descriptive–normative survey, you compare the study’s results to the norm.

Descriptive survey

This descriptive type of research employs surveys to collect information on various topics. This data aims to determine the degree to which certain conditions may be attained.

You can extrapolate or generalize the information you obtain from sample surveys to the larger group being researched.

Correlative survey

Correlative surveys help establish if there is a positive, negative, or neutral connection between two variables.

Performing census surveys involves gathering relevant data on several aspects of a given population. These units include individuals, families, organizations, objects, characteristics, and properties.

During descriptive research, you gather different degrees of interest over time from a specific population. Cross-sectional studies provide a glimpse of a phenomenon’s prevalence and features in a population. There are no ethical challenges with them and they are quite simple and inexpensive to carry out.

Comparative studies

These surveys compare the two subjects’ conditions or characteristics. The subjects may include research variables, organizations, plans, and people.

Comparison points, assumption of similarities, and criteria of comparison are three important variables that affect how well and accurately comparative studies are conducted.

For instance, descriptive research can help determine how many CEOs hold a bachelor’s degree and what proportion of low-income households receive government help.

  • Pros and cons

The primary advantage of descriptive research designs is that researchers can create a reliable and beneficial database for additional study. To conduct any inquiry, you need access to reliable information sources that can give you a firm understanding of a situation.

Quantitative studies are time- and resource-intensive, so knowing the hypotheses viable for testing is crucial. The basic overview of descriptive research provides helpful hints as to which variables are worth quantitatively examining. This is why it’s employed as a precursor to quantitative research designs.

Some experts view this research as untrustworthy and unscientific. However, there is no way to assess the findings because you don’t manipulate any variables statistically.

Cause-and-effect correlations also can’t be established through descriptive investigations. Additionally, observational study findings cannot be replicated, which prevents a review of the findings and their replication.

The absence of statistical and in-depth analysis and the rather superficial character of the investigative procedure are drawbacks of this research approach.

  • Descriptive research examples and applications

Several descriptive research examples are emphasized based on their types, purposes, and applications. Research questions often begin with “What is …” These studies help find solutions to practical issues in social science, physical science, and education.

Here are some examples and applications of descriptive research:

Determining consumer perception and behavior

Organizations use descriptive research designs to determine how various demographic groups react to a certain product or service.

For example, a business looking to sell to its target market should research the market’s behavior first. When researching human behavior in response to a cause or event, the researcher pays attention to the traits, actions, and responses before drawing a conclusion.

Scientific classification

Scientific descriptive research enables the classification of organisms and their traits and constituents.

Measuring data trends

A descriptive study design’s statistical capabilities allow researchers to track data trends over time. It’s frequently used to determine the study target’s current circumstances and underlying patterns.

Conduct comparison

Organizations can use a descriptive research approach to learn how various demographics react to a certain product or service. For example, you can study how the target market responds to a competitor’s product and use that information to infer their behavior.

  • Bottom line

A descriptive research design is suitable for exploring certain topics and serving as a prelude to larger quantitative investigations. It provides a comprehensive understanding of the “what” of the group or thing you’re investigating.

This research type acts as the cornerstone of other research methodologies . It is distinctive because it can use quantitative and qualitative research approaches at the same time.

What is descriptive research design?

Descriptive research design aims to systematically obtain information to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when, where, and how questions regarding the research problem rather than the why.

How does descriptive research compare to qualitative research?

Despite certain parallels, descriptive research concentrates on describing phenomena, while qualitative research aims to understand people better.

How do you analyze descriptive research data?

Data analysis involves using various methodologies, enabling the researcher to evaluate and provide results regarding validity and reliability.

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  • Descriptive Research Design | Definition, Methods & Examples

Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

  • How has the London housing market changed over the past 20 years?
  • Do customers of company X prefer product Y or product Z?
  • What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
  • What are the most popular online news sources among under-18s?
  • How prevalent is disease A in population B?

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Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

  • Describing the demographics of a country or region
  • Gauging public opinion on political and social topics
  • Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

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Descriptive Research 101: Definition, Methods and Examples

blog author

Parvathi Vijayamohan

Last Updated: 16 July 2024

10 min read

Descriptive Research 101: Definition, Methods and Examples

Table Of Contents

  • Descriptive Research 101: The Definitive Guide

What is Descriptive Research?

  • Key Characteristics
  • Observation
  • Case Studies
  • Types of Descriptive Research
  • Question Examples
  • Real-World Examples

Tips to Excel at Descriptive Research

  • More Interesting Reads

Imagine you are a detective called to a crime scene. Your job is to study the scene and report whatever you find: whether that’s the half-smoked cigarette on the table or the large “RACHE” written in blood on the wall. That, in a nutshell, is  descriptive research .

Researchers often need to do descriptive research on a problem before they attempt to solve it. So in this guide, we’ll take you through:

  • What is descriptive research + its characteristics
  • Descriptive research methods
  • Types of descriptive research
  • Descriptive research examples
  • Tips to excel at the descriptive method

Click to jump to the section that interests you.

Let’s begin by going through what descriptive studies can and cannot do.

Definition: As its name says, descriptive research  describes  the characteristics of the problem, phenomenon, situation, or group under study.

So the goal of all descriptive studies is to  explore  the background, details, and existing patterns in the problem to fully understand it. In other words, preliminary research.

However, descriptive research can be both  preliminary and conclusive . You can use the data from a descriptive study to make reports and get insights for further planning.

What descriptive research isn’t: Descriptive research finds the  what/when/where  of a problem, not the  why/how .

Because of this, we can’t use the descriptive method to explore cause-and-effect relationships where one variable (like a person’s job role) affects another variable (like their monthly income).

Key Characteristics of Descriptive Research

  • Answers the “what,” “when,” and “where”  of a research problem. For this reason, it is popularly used in  market research ,  awareness surveys , and  opinion polls .
  • Sets the stage  for a research problem. As an early part of the research process, descriptive studies help you dive deeper into the topic.
  • Opens the door  for further research. You can use descriptive data as the basis for more profound research, analysis and studies.
  • Qualitative and quantitative research . It is possible to get a balanced mix of numerical responses and open-ended answers from the descriptive method.
  • No control or interference with the variables . The researcher simply observes and reports on them. However, specific research software has filters that allow her to zoom in on one variable.
  • Done in natural settings . You can get the best results from descriptive research by talking to people, surveying them, or observing them in a suitable environment. For example, suppose you are a website beta testing an app feature. In that case, descriptive research invites users to try the feature, tracking their behavior and then asking their opinions .
  • Can be applied to many research methods and areas. Examples include healthcare, SaaS, psychology, political studies, education, and pop culture.

Descriptive Research Methods: The Top Three You Need to Know!

In short, survey research is a brief interview or conversation with a set of prepared questions about a topic. So you create a questionnaire, share it, and analyze the data you collect for further action.

Read more : The difference between surveys vs questionnaires

  • Surveys can be hyper-local, regional, or global, depending on your objectives.
  • Share surveys in-person, offline, via SMS, email, or QR codes – so many options!
  • Easy to automate if you want to conduct many surveys over a period.

FYI: If you’re looking for the perfect tool to conduct descriptive research, SurveySparrow’s got you covered. Our AI-powered text and sentiment analysis help you instantly capture detailed insights for your studies.

With 1,000+ customizable (and free) survey templates , 20+ question types, and 1500+ integrations , SurveySparrow makes research super-easy.

Want to try out our platform? Click on the template below to start using it.👇

Product Market Research Survey Template

Preview Template

 Product Market Research Survey Template

2. Observation

The observational method is a type of descriptive research in which you, the researcher, observe ongoing behavior.

Now, there are several (non-creepy) ways you can observe someone. In fact, observational research has three main approaches:

  • Covert observation: In true spy fashion, the researcher mixes in with the group undetected or observes from a distance.
  • Overt observation : The researcher identifies himself as a researcher – “The name’s Bond. J. Bond.” – and explains the purpose of the study.
  • Participatory observation : The researcher participates in what he is observing to understand his topic better.
  • Observation is one of the most accurate ways to get data on a subject’s behavior in a natural setting.
  • You don’t need to rely on people’s willingness to share information.
  • Observation is a universal method that can be applied to any area of research.

3. Case Studies

In the case study method, you do a detailed study of a specific group, person, or event over a period.

This brings us to a frequently asked question: “What’s the difference between case studies and longitudinal studies?”

A case study will go  very in-depth into the subject with one-on-one interviews, observations, and archival research. They are also qualitative, though sometimes they will use numbers and stats.

An example of longitudinal research would be a study of the health of night shift employees vs. general shift employees over a decade. An example of a case study would involve in-depth interviews with Casey, an assistant director of nursing who’s handled the night shift at the hospital for ten years now.

  • Due to the focus on a few people, case studies can give you a tremendous amount of information.
  • Because of the time and effort involved, a case study engages both researchers and participants.
  • Case studies are helpful for ethically investigating unusual, complex, or challenging subjects. An example would be a study of the habits of long-term cocaine users.

7 Types of Descriptive Research

Cross-sectional researchStudies a particular group of people or their sections at a given point in time. Example: current social attitudes of Gen Z in the US
Longitudinal researchStudies a group of people over a long period of time. Example: tracking changes in social attitudes among Gen-Zers from 2022 – 2032.
Normative researchCompares the results of a study against the existing norms. Example: comparing a verdict in a legal case against similar cases.
Correlational/relational researchInvestigates the type of relationship and patterns between 2 variables. Example: music genres and mental states.
Comparative researchCompares 2 or more similar people, groups or conditions based on specific traits. Example: job roles of employees in similar positions from two different companies.
Classification researchArranges the data into classes according to certain criteria for better analysis. Example: the classification of newly discovered insects into species.
Archival researchSearching for and extracting information from past records. Example: Tracking US Census data over the decades.

Descriptive Research Question Examples

  • How have teen social media habits changed in 10 years?
  • What causes high employee turnover in tech?
  • How do urban and rural diets differ in India?
  • What are consumer preferences for electric vs. gasoline cars in Germany?
  • How common is smartphone addiction among UK college students?
  • What drives customer satisfaction in banking?
  • How have adolescent mental health issues changed in 15 years?
  • What leisure activities are popular among retirees in Japan?
  • How do commute times vary in US metro areas?
  • What makes e-commerce websites successful?

Descriptive Research: Real-World Examples To Build Your Next Study

1. case study: airbnb’s growth strategy.

In an excellent case study, Tam Al Saad, Principal Consultant, Strategy + Growth at Webprofits, deep dives into how Airbnb attracted and retained 150 million users .

“What Airbnb offers isn’t a cheap place to sleep when you’re on holiday; it’s the opportunity to experience your destination as a local would. It’s the chance to meet the locals, experience the markets, and find non-touristy places.

Sure, you can visit the Louvre, see Buckingham Palace, and climb the Empire State Building, but you can do it as if it were your hometown while staying in a place that has character and feels like a home.” – Tam al Saad, Principal Consultant, Strategy + Growth at Webprofits

2. Observation – Better Tech Experiences for the Elderly

We often think that our elders are so hopeless with technology. But we’re not getting any younger either, and tech is changing at a hair trigger! This article by Annemieke Hendricks shares a wonderful example where researchers compare the levels of technological familiarity between age groups and how that influences usage.

“It is generally assumed that older adults have difficulty using modern electronic devices, such as mobile telephones or computers. Because this age group is growing in most countries, changing products and processes to adapt to their needs is increasingly more important. “ – Annemieke Hendricks, Marketing Communication Specialist, Noldus

3. Surveys – Decoding Sleep with SurveySparrow

SRI International (formerly Stanford Research Institute) – an independent, non-profit research center – wanted to investigate the impact of stress on an adolescent’s sleep. To get those insights, two actions were essential: tracking sleep patterns through wearable devices and sending surveys at a pre-set time – the pre-sleep period.

“With SurveySparrow’s recurring surveys feature, SRI was able to share engaging surveys with their participants exactly at the time they wanted and at the frequency they preferred.”

Read more about this project : How SRI International decoded sleep patterns with SurveySparrow

1: Answer the six Ws –

  • Who should we consider?
  • What information do we need?
  • When should we collect the information?
  • Where should we collect the information?
  • Why are we obtaining the information?
  • Way to collect the information

#2: Introduce and explain your methodological approach

#3: Describe your methods of data collection and/or selection.

#4: Describe your methods of analysis.

#5: Explain the reasoning behind your choices.

#6: Collect data.

#7: Analyze the data. Use software to speed up the process and reduce overthinking and human error.

#8: Report your conclusions and how you drew the results.

Wrapping Up

Whether it’s social media habits, consumer preferences, or mental health trends, descriptive research provides a clear snapshot into what people actually think.

If you want to know more about feedback methodology, or research, check out some of our other articles below.

👉 Desk Research 101: Definition, Methods, and Examples

👉 Exploratory Research: Your Guide to Unraveling Insights

👉 Design Research: Types, Methods, and Importance

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Content marketer at SurveySparrow.

Parvathi is a sociologist turned marketer. After 6 years as a copywriter, she pivoted to B2B, diving into growth marketing for SaaS. Now she uses content and conversion optimization to fuel growth - focusing on CX, reputation management and feedback methodology for businesses.

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example of descriptive research study

What is Descriptive Research and How is it Used?

example of descriptive research study

Introduction

What does descriptive research mean, why would you use a descriptive research design, what are the characteristics of descriptive research, examples of descriptive research, what are the data collection methods in descriptive research, how do you analyze descriptive research data, ensuring validity and reliability in the findings.

Conducting descriptive research offers researchers a way to present phenomena as they naturally occur. Rooted in an open-ended and non-experimental nature, this type of research focuses on portraying the details of specific phenomena or contexts, helping readers gain a clearer understanding of topics of interest.

From businesses gauging customer satisfaction to educators assessing classroom dynamics, the data collected from descriptive research provides invaluable insights across various fields.

This article aims to illuminate the essence, utility, characteristics, and methods associated with descriptive research, guiding those who wish to harness its potential in their respective domains.

example of descriptive research study

At its core, descriptive research refers to a systematic approach used by researchers to collect, analyze, and present data about real-life phenomena to describe it in its natural context. It primarily aims to describe what exists, based on empirical observations .

Unlike experimental research, where variables are manipulated to observe outcomes, descriptive research deals with the "as-is" scenario to facilitate further research by providing a framework or new insights on which continuing studies can build.

Definition of descriptive research

Descriptive research is defined as a research method that observes and describes the characteristics of a particular group, situation, or phenomenon.

The goal is not to establish cause and effect relationships but rather to provide a detailed account of the situation.

The difference between descriptive and exploratory research

While both descriptive and exploratory research seek to provide insights into a topic or phenomenon, they differ in their focus. Exploratory research is more about investigating a topic to develop preliminary insights or to identify potential areas of interest.

In contrast, descriptive research offers detailed accounts and descriptions of the observed phenomenon, seeking to paint a full picture of what's happening.

The evolution of descriptive research in academia

Historically, descriptive research has played a foundational role in numerous academic disciplines. Anthropologists, for instance, used this approach to document cultures and societies. Psychologists have employed it to capture behaviors, emotions, and reactions.

Over time, the method has evolved, incorporating technological advancements and adapting to contemporary needs, yet its essence remains rooted in describing a phenomenon or setting as it is.

example of descriptive research study

Descriptive research serves as a cornerstone in the research landscape for its ability to provide a detailed snapshot of life. Its unique qualities and methods make it an invaluable method for various research purposes. Here's why:

Benefits of obtaining a clear picture

Descriptive research captures the present state of phenomena, offering researchers a detailed reflection of situations. This unaltered representation is crucial for sectors like marketing, where understanding current consumer behavior can shape future strategies.

Facilitating data interpretation

Given its straightforward nature, descriptive research can provide data that's easier to interpret, both for researchers and their audiences. Rather than analyzing complex statistical relationships among variables, researchers present detailed descriptions of their qualitative observations . Researchers can engage in in depth analysis relating to their research question , but audiences can also draw insights from their own interpretations or reflections on potential underlying patterns.

Enhancing the clarity of the research problem

By presenting things as they are, descriptive research can help elucidate ambiguous research questions. A well-executed descriptive study can shine light on overlooked aspects of a problem, paving the way for further investigative research.

Addressing practical problems

In real-world scenarios, it's not always feasible to manipulate variables or set up controlled experiments. For instance, in social sciences, understanding cultural norms without interference is paramount. Descriptive research allows for such non-intrusive insights, ensuring genuine understanding.

Building a foundation for future research

Often, descriptive studies act as stepping stones for more complex research endeavors. By establishing baseline data and highlighting patterns, they create a platform upon which more intricate hypotheses can be built and tested in subsequent studies.

example of descriptive research study

Descriptive research is distinguished by a set of hallmark characteristics that set it apart from other research methodologies . Recognizing these features can help researchers effectively design, implement , and interpret descriptive studies.

Specificity in the research question

As with all research, descriptive research starts with a well-defined research question aiming to detail a particular phenomenon. The specificity ensures that the study remains focused on gathering relevant data without unnecessary deviations.

Focus on the present situation

While some research methods aim to predict future trends or uncover historical truths, descriptive research is predominantly concerned with the present. It seeks to capture the current state of affairs, such as understanding today's consumer habits or documenting a newly observed phenomenon.

Standardized and structured methodology

To ensure credibility and consistency in results, descriptive research often employs standardized methods. Whether it's using a fixed set of survey questions or adhering to specific observation protocols, this structured approach ensures that data is collected uniformly, making it easier to compare and analyze.

Non-manipulative approach in observation

One of the standout features of descriptive research is its non-invasive nature. Researchers observe and document without influencing the research subject or the environment. This passive stance ensures that the data gathered is a genuine reflection of the phenomenon under study.

Replicability and consistency in results

Due to its structured methodology, findings from descriptive research can often be replicated in different settings or with different samples. This consistency adds to the credibility of the results, reinforcing the validity of the insights drawn from the study.

example of descriptive research study

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Numerous fields and sectors conduct descriptive research for its versatile and detailed nature. Through its focus on presenting things as they naturally occur, it provides insights into a myriad of scenarios. Here are some tangible examples from diverse domains:

Conducting market research

Businesses often turn to data analysis through descriptive research to understand the demographics of their target market. For instance, a company launching a new product might survey potential customers to understand their age, gender, income level, and purchasing habits, offering valuable data for targeted marketing strategies.

Evaluating employee behaviors

Organizations rely on descriptive research designs to assess the behavior and attitudes of their employees. By conducting observations or surveys , companies can gather data on workplace satisfaction, collaboration patterns, or the impact of a new office layout on productivity.

example of descriptive research study

Understanding consumer preferences

Brands aiming to understand their consumers' likes and dislikes often use descriptive research. By observing shopping behaviors or conducting product feedback surveys , they can gauge preferences and adjust their offerings accordingly.

Documenting historical patterns

Historians and anthropologists employ descriptive research to identify patterns through analysis of events or cultural practices. For instance, a historian might detail the daily life in a particular era, while an anthropologist might document rituals and ceremonies of a specific tribe.

Assessing student performance

Educational researchers can utilize descriptive studies to understand the effectiveness of teaching methodologies. By observing classrooms or surveying students, they can measure data trends and gauge the impact of a new teaching technique or curriculum on student engagement and performance.

example of descriptive research study

Descriptive research methods aim to authentically represent situations and phenomena. These techniques ensure the collection of comprehensive and reliable data about the subject of interest.

The most appropriate descriptive research method depends on the research question and resources available for your research study.

Surveys and questionnaires

One of the most familiar tools in the researcher's arsenal, surveys and questionnaires offer a structured means of collecting data from a vast audience. Through carefully designed questions, researchers can obtain standardized responses that lend themselves to straightforward comparison and analysis in quantitative and qualitative research .

Survey research can manifest in various formats, from face-to-face interactions and telephone conversations to digital platforms. While surveys can reach a broad audience and generate quantitative data ripe for statistical analysis, they also come with the challenge of potential biases in design and rely heavily on respondent honesty.

Observations and case studies

Direct or participant observation is a method wherein researchers actively watch and document behaviors or events. A researcher might, for instance, observe the dynamics within a classroom or the behaviors of shoppers in a market setting.

Case studies provide an even deeper dive, focusing on a thorough analysis of a specific individual, group, or event. These methods present the advantage of capturing real-time, detailed data, but they might also be time-intensive and can sometimes introduce observer bias .

Interviews and focus groups

Interviews , whether they follow a structured script or flow more organically, are a powerful means to extract detailed insights directly from participants. On the other hand, focus groups gather multiple participants for discussions, aiming to gather diverse and collective opinions on a particular topic or product.

These methods offer the benefit of deep insights and adaptability in data collection . However, they necessitate skilled interviewers, and focus group settings might see individual opinions being influenced by group dynamics.

Document and content analysis

Here, instead of generating new data, researchers examine existing documents or content . This can range from studying historical records and newspapers to analyzing media content or literature.

Analyzing existing content offers the advantage of accessibility and can provide insights over longer time frames. However, the reliability and relevance of the content are paramount, and researchers must approach this method with a discerning eye.

example of descriptive research study

Descriptive research data, rich in details and insights, necessitates meticulous analysis to derive meaningful conclusions. The analysis process transforms raw data into structured findings that can be communicated and acted upon.

Qualitative content analysis

For data collected through interviews , focus groups , observations , or open-ended survey questions , qualitative content analysis is a popular choice. This involves examining non-numerical data to identify patterns, themes, or categories.

By coding responses or observations , researchers can identify recurring elements, making it easier to comprehend larger data sets and draw insights.

Using descriptive statistics

When dealing with quantitative data from surveys or experiments, descriptive statistics are invaluable. Measures such as mean, median, mode, standard deviation, and frequency distributions help summarize data sets, providing a snapshot of the overall patterns.

Graphical representations like histograms, pie charts, or bar graphs can further help in visualizing these statistics.

Coding and categorizing the data

Both qualitative and quantitative data often require coding. Coding involves assigning labels to specific responses or behaviors to group similar segments of data. This categorization aids in identifying patterns, especially in vast data sets.

For instance, responses to open-ended questions in a survey can be coded based on keywords or sentiments, allowing for a more structured analysis.

Visual representation through graphs and charts

Visual aids like graphs, charts, and plots can simplify complex data, making it more accessible and understandable. Whether it's showcasing frequency distributions through histograms or mapping out relationships with networks, visual representations can elucidate trends and patterns effectively.

In the realm of research , the credibility of findings is paramount. Without trustworthiness in the results, even the most meticulously gathered data can lose its value. Two cornerstones that bolster the credibility of research outcomes are validity and reliability .

Validity: Measuring the right thing

Validity addresses the accuracy of the research. It seeks to answer the question: Is the research genuinely measuring what it aims to measure? In descriptive research, where the objective is to paint an authentic picture of the current state of affairs, ensuring validity is crucial.

For instance, if a study aims to understand consumer preferences for a product category, the questions posed should genuinely reflect those preferences and not veer into unrelated territories. Multiple forms of validity, including content, criterion, and construct validity, can be examined to ensure that the research instruments and processes are aligned with the research goals.

Reliability: Consistency in findings

Reliability, on the other hand, pertains to the consistency of the research findings. When a study demonstrates reliability, this suggests that others could repeat the study and the outcomes would remain consistent across repetitions.

In descriptive research, factors like the clarity of survey questions , the training of observers , and the standardization of interview protocols play a role in enhancing reliability. Techniques such as test-retest and internal consistency measurements can be employed to assess and improve reliability.

example of descriptive research study

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example of descriptive research study

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Descriptive research: what it is and how to use it.

8 min read Understanding the who, what and where of a situation or target group is an essential part of effective research and making informed business decisions.

For example you might want to understand what percentage of CEOs have a bachelor’s degree or higher. Or you might want to understand what percentage of low income families receive government support – or what kind of support they receive.

Descriptive research is what will be used in these types of studies.

In this guide we’ll look through the main issues relating to descriptive research to give you a better understanding of what it is, and how and why you can use it.

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What is descriptive research?

Descriptive research is a research method used to try and determine the characteristics of a population or particular phenomenon.

Using descriptive research you can identify patterns in the characteristics of a group to essentially establish everything you need to understand apart from why something has happened.

Market researchers use descriptive research for a range of commercial purposes to guide key decisions.

For example you could use descriptive research to understand fashion trends in a given city when planning your clothing collection for the year. Using descriptive research you can conduct in depth analysis on the demographic makeup of your target area and use the data analysis to establish buying patterns.

Conducting descriptive research wouldn’t, however, tell you why shoppers are buying a particular type of fashion item.

Descriptive research design

Descriptive research design uses a range of both qualitative research and quantitative data (although quantitative research is the primary research method) to gather information to make accurate predictions about a particular problem or hypothesis.

As a survey method, descriptive research designs will help researchers identify characteristics in their target market or particular population.

These characteristics in the population sample can be identified, observed and measured to guide decisions.

Descriptive research characteristics

While there are a number of descriptive research methods you can deploy for data collection, descriptive research does have a number of predictable characteristics.

Here are a few of the things to consider:

Measure data trends with statistical outcomes

Descriptive research is often popular for survey research because it generates answers in a statistical form, which makes it easy for researchers to carry out a simple statistical analysis to interpret what the data is saying.

Descriptive research design is ideal for further research

Because the data collection for descriptive research produces statistical outcomes, it can also be used as secondary data for another research study.

Plus, the data collected from descriptive research can be subjected to other types of data analysis .

Uncontrolled variables

A key component of the descriptive research method is that it uses random variables that are not controlled by the researchers. This is because descriptive research aims to understand the natural behavior of the research subject.

It’s carried out in a natural environment

Descriptive research is often carried out in a natural environment. This is because researchers aim to gather data in a natural setting to avoid swaying respondents.

Data can be gathered using survey questions or online surveys.

For example, if you want to understand the fashion trends we mentioned earlier, you would set up a study in which a researcher observes people in the respondent’s natural environment to understand their habits and preferences.

Descriptive research allows for cross sectional study

Because of the nature of descriptive research design and the randomness of the sample group being observed, descriptive research is ideal for cross sectional studies – essentially the demographics of the group can vary widely and your aim is to gain insights from within the group.

This can be highly beneficial when you’re looking to understand the behaviors or preferences of a wider population.

Descriptive research advantages

There are many advantages to using descriptive research, some of them include:

Cost effectiveness

Because the elements needed for descriptive research design are not specific or highly targeted (and occur within the respondent’s natural environment) this type of study is relatively cheap to carry out.

Multiple types of data can be collected

A big advantage of this research type, is that you can use it to collect both quantitative and qualitative data. This means you can use the stats gathered to easily identify underlying patterns in your respondents’ behavior.

Descriptive research disadvantages

Potential reliability issues.

When conducting descriptive research it’s important that the initial survey questions are properly formulated.

If not, it could make the answers unreliable and risk the credibility of your study.

Potential limitations

As we’ve mentioned, descriptive research design is ideal for understanding the what, who or where of a situation or phenomenon.

However, it can’t help you understand the cause or effect of the behavior. This means you’ll need to conduct further research to get a more complete picture of a situation.

Descriptive research methods

Because descriptive research methods include a range of quantitative and qualitative research, there are several research methods you can use.

Use case studies

Case studies in descriptive research involve conducting in-depth and detailed studies in which researchers get a specific person or case to answer questions.

Case studies shouldn’t be used to generate results, rather it should be used to build or establish hypothesis that you can expand into further market research .

For example you could gather detailed data about a specific business phenomenon, and then use this deeper understanding of that specific case.

Use observational methods

This type of study uses qualitative observations to understand human behavior within a particular group.

By understanding how the different demographics respond within your sample you can identify patterns and trends.

As an observational method, descriptive research will not tell you the cause of any particular behaviors, but that could be established with further research.

Use survey research

Surveys are one of the most cost effective ways to gather descriptive data.

An online survey or questionnaire can be used in descriptive studies to gather quantitative information about a particular problem.

Survey research is ideal if you’re using descriptive research as your primary research.

Descriptive research examples

Descriptive research is used for a number of commercial purposes or when organizations need to understand the behaviors or opinions of a population.

One of the biggest examples of descriptive research that is used in every democratic country, is during elections.

Using descriptive research, researchers will use surveys to understand who voters are more likely to choose out of the parties or candidates available.

Using the data provided, researchers can analyze the data to understand what the election result will be.

In a commercial setting, retailers often use descriptive research to figure out trends in shopping and buying decisions.

By gathering information on the habits of shoppers, retailers can get a better understanding of the purchases being made.

Another example that is widely used around the world, is the national census that takes place to understand the population.

The research will provide a more accurate picture of a population’s demographic makeup and help to understand changes over time in areas like population age, health and education level.

Where Qualtrics helps with descriptive research

Whatever type of research you want to carry out, there’s a survey type that will work.

Qualtrics can help you determine the appropriate method and ensure you design a study that will deliver the insights you need.

Our experts can help you with your market research needs , ensuring you get the most out of Qualtrics market research software to design, launch and analyze your data to guide better, more accurate decisions for your organization.

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

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  • v.10(1); Jan-Mar 2019

Study designs: Part 2 – Descriptive studies

Rakesh aggarwal.

Department of Gastroenterology, Sanjay Gandhi Postgraduate Institute of Medical Sciences, Lucknow, Uttar Pradesh, India

Priya Ranganathan

1 Department of Anaesthesiology, Tata Memorial Centre, Mumbai, Maharashtra, India

One of the first steps in planning a research study is the choice of study design. The available study designs are divided broadly into two types – observational and interventional. Of the various observational study designs, the descriptive design is the simplest. It allows the researcher to study and describe the distribution of one or more variables, without regard to any causal or other hypotheses. This article discusses the subtypes of descriptive study design, and their strengths and limitations.

INTRODUCTION

In our previous article in this series,[ 1 ] we introduced the concept of “study designs”– as “the set of methods and procedures used to collect and analyze data on variables specified in a particular research question.” Study designs are primarily of two types – observational and interventional, with the former being loosely divided into “descriptive” and “analytical.” In this article, we discuss the descriptive study designs.

WHAT IS A DESCRIPTIVE STUDY?

A descriptive study is one that is designed to describe the distribution of one or more variables, without regard to any causal or other hypothesis.

TYPES OF DESCRIPTIVE STUDIES

Descriptive studies can be of several types, namely, case reports, case series, cross-sectional studies, and ecological studies. In the first three of these, data are collected on individuals, whereas the last one uses aggregated data for groups.

Case reports and case series

A case report refers to the description of a patient with an unusual disease or with simultaneous occurrence of more than one condition. A case series is similar, except that it is an aggregation of multiple (often only a few) similar cases. Many case reports and case series are anecdotal and of limited value. However, some of these bring to the fore a hitherto unrecognized disease and play an important role in advancing medical science. For instance, HIV/AIDS was first recognized through a case report of disseminated Kaposi's sarcoma in a young homosexual man,[ 2 ] and a case series of such men with Pneumocystis carinii pneumonia.[ 3 ]

In other cases, description of a chance observation may open an entirely new line of investigation. Some examples include: fatal disseminated Bacillus Calmette–Guérin infection in a baby born to a mother taking infliximab for Crohn's disease suggesting that adminstration of infliximab may bring about reactivation of tuberculosis,[ 4 ] progressive multifocal leukoencephalopathy following natalizumab treatment – describing a new adverse effect of drugs that target cell adhesion molecule α4-integrin,[ 5 ] and demonstration of a tumor caused by invasive transformed cancer cells from a colonizing tapeworm in an HIV-infected person.[ 6 ]

Cross-sectional studies

Studies with a cross-sectional study design involve the collection of information on the presence or level of one or more variables of interest (health-related characteristic), whether exposure (e.g., a risk factor) or outcome (e.g., a disease) as they exist in a defined population at one particular time. If these data are analyzed only to determine the distribution of one or more variables, these are “descriptive.” However, often, in a cross-sectional study, the investigator also assesses the relationship between the presence of an exposure and that of an outcome. Such cross-sectional studies are referred to as “analytical” and will be discussed in the next article in this series.

Cross-sectional studies can be thought of as providing a “snapshot” of the frequency and characteristics of a disease in a population at a particular point in time. These are very good for measuring the prevalence of a disease or of a risk factor in a population. Thus, these are very helpful in assessing the disease burden and healthcare needs.

Let us look at a study that was aimed to assess the prevalence of myopia among Indian children.[ 7 ] In this study, trained health workers visited schools in Delhi and tested visual acuity in all children studying in classes 1–9. Of the 9884 children screened, 1297 (13.1%) had myopia (defined as spherical refractive error of −0.50 diopters (D) or worse in either or both eyes), and the mean myopic error was −1.86 ± 1.4 D. Furthermore, overall, 322 (3.3%), 247 (2.5%) and 3 children had mild, moderate, and severe visual impairment, respectively. These parts of the study looked at the prevalence and degree of myopia or of visual impairment, and did not assess the relationship of one variable with another or test a causative hypothesis – these qualify as a descriptive cross-sectional study. These data would be helpful to a health planner to assess the need for a school eye health program, and to know the proportion of children in her jurisdiction who would need corrective glasses.

The authors did, subsequently in the paper, look at the relationship of myopia (an outcome) with children's age, gender, socioeconomic status, type of school, mother's education, etc. (each of which qualifies as an exposure). Those parts of the paper look at the relationship between different variables and thus qualify as having “analytical” cross-sectional design.

Sometimes, cross-sectional studies are repeated after a time interval in the same population (using the same subjects as were included in the initial study, or a fresh sample) to identify temporal trends in the occurrence of one or more variables, and to determine the incidence of a disease (i.e., number of new cases) or its natural history. Indeed, the investigators in the myopia study above visited the same children and reassessed them a year later. This separate follow-up study[ 8 ] showed that “new” myopia had developed in 3.4% of children (incidence rate), with a mean change of −1.09 ± 0.55 D. Among those with myopia at the time of the initial survey, 49.2% showed progression of myopia with a mean change of −0.27 ± 0.42 D.

Cross-sectional studies are usually simple to do and inexpensive. Furthermore, these usually do not pose much of a challenge from an ethics viewpoint.

However, this design does carry a risk of bias, i.e., the results of the study may not represent the true situation in the population. This could arise from either selection bias or measurement bias. The former relates to differences between the population and the sample studied. The myopia study included only those children who attended school, and the prevalence of myopia could have been different in those did not attend school (e.g., those with severe myopia may not be able to see the blackboard and hence may have been more likely to drop out of school). The measurement bias in this study would relate to the accuracy of measurement and the cutoff used. If the investigators had used a cutoff of −0.25 D (instead of −0.50 D) to define myopia, the prevalence would have been higher. Furthermore, if the measurements were not done accurately, some cases with myopia could have been missed, or vice versa, affecting the study results.

Ecological studies

Ecological (also sometimes called as correlational) study design involves looking for association between an exposure and an outcome across populations rather than in individuals. For instance, a study in the United States found a relation between household firearm ownership in various states and the firearm death rates during the period 2007–2010.[ 9 ] Thus, in this study, the unit of assessment was a state and not an individual.

These studies are convenient to do since the data have often already been collected and are available from a reliable source. This design is particularly useful when the differences in exposure between individuals within a group are much smaller than the differences in exposure between groups. For instance, the intake of particular food items is likely to vary less between people in a particular group but can vary widely across groups, for example, people living in different countries.

However, the ecological study design has some important limitations.First, an association between exposure and outcome at the group level may not be true at the individual level (a phenomenon also referred to as “ecological fallacy”).[ 10 ] Second, the association may be related to a third factor which in turn is related to both the exposure and the outcome, the so-called “confounding”. For instance, an ecological association between higher income level and greater cardiovascular mortality across countries may be related to a higher prevalence of obesity. Third, migration of people between regions with different exposure levels may also introduce an error. A fourth consideration may be the use of differing definitions for exposure, outcome or both in different populations.

Descriptive studies, irrespective of the subtype, are often very easy to conduct. For case reports, case series, and ecological studies, the data are already available. For cross-sectional studies, these can be easily collected (usually in one encounter). Thus, these study designs are often inexpensive, quick and do not need too much effort. Furthermore, these studies often do not face serious ethics scrutiny, except if the information sought to be collected is of confidential nature (e.g., sexual practices, substance use, etc.).

Descriptive studies are useful for estimating the burden of disease (e.g., prevalence or incidence) in a population. This information is useful for resource planning. For instance, information on prevalence of cataract in a city may help the government decide on the appropriate number of ophthalmologic facilities. Data from descriptive studies done in different populations or done at different times in the same population may help identify geographic variation and temporal change in the frequency of disease. This may help generate hypotheses regarding the cause of the disease, which can then be verified using another, more complex design.

DISADVANTAGES

As with other study designs, descriptive studies have their own pitfalls. Case reports and case-series refer to a solitary patient or to only a few cases, who may represent a chance occurrence. Hence, conclusions based on these run the risk of being non-representative, and hence unreliable. In cross-sectional studies, the validity of results is highly dependent on whether the study sample is well representative of the population proposed to be studied, and whether all the individual measurements were made using an accurate and identical tool, or not. If the information on a variable cannot be obtained accurately, for instance in a study where the participants are asked about socially unacceptable (e.g., promiscuity) or illegal (e.g., substance use) behavior, the results are unlikely to be reliable.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

Child Care and Early Education Research Connections

Descriptive research studies.

Descriptive research is a type of research that is used to describe the characteristics of a population. It collects data that are used to answer a wide range of what, when, and how questions pertaining to a particular population or group. For example, descriptive studies might be used to answer questions such as: What percentage of Head Start teachers have a bachelor's degree or higher? What is the average reading ability of 5-year-olds when they first enter kindergarten? What kinds of math activities are used in early childhood programs? When do children first receive regular child care from someone other than their parents? When are children with developmental disabilities first diagnosed and when do they first receive services? What factors do programs consider when making decisions about the type of assessments that will be used to assess the skills of the children in their programs? How do the types of services children receive from their early childhood program change as children age?

Descriptive research does not answer questions about why a certain phenomenon occurs or what the causes are. Answers to such questions are best obtained from  randomized and quasi-experimental studies . However, data from descriptive studies can be used to examine the relationships (correlations) among variables. While the findings from correlational analyses are not evidence of causality, they can help to distinguish variables that may be important in explaining a phenomenon from those that are not. Thus, descriptive research is often used to generate hypotheses that should be tested using more rigorous designs.

A variety of data collection methods may be used alone or in combination to answer the types of questions guiding descriptive research. Some of the more common methods include surveys, interviews, observations, case studies, and portfolios. The data collected through these methods can be either quantitative or qualitative. Quantitative data are typically analyzed and presenting using  descriptive statistics . Using quantitative data, researchers may describe the characteristics of a sample or population in terms of percentages (e.g., percentage of population that belong to different racial/ethnic groups, percentage of low-income families that receive different government services) or averages (e.g., average household income, average scores of reading, mathematics and language assessments). Quantitative data, such as narrative data collected as part of a case study, may be used to organize, classify, and used to identify patterns of behaviors, attitudes, and other characteristics of groups.

Descriptive studies have an important role in early care and education research. Studies such as the  National Survey of Early Care and Education  and the  National Household Education Surveys Program  have greatly increased our knowledge of the supply of and demand for child care in the U.S. The  Head Start Family and Child Experiences Survey  and the  Early Childhood Longitudinal Study Program  have provided researchers, policy makers and practitioners with rich information about school readiness skills of children in the U.S.

Each of the methods used to collect descriptive data have their own strengths and limitations. The following are some of the strengths and limitations of descriptive research studies in general.

Study participants are questioned or observed in a natural setting (e.g., their homes, child care or educational settings).

Study data can be used to identify the prevalence of particular problems and the need for new or additional services to address these problems.

Descriptive research may identify areas in need of additional research and relationships between variables that require future study. Descriptive research is often referred to as "hypothesis generating research."

Depending on the data collection method used, descriptive studies can generate rich datasets on large and diverse samples.

Limitations:

Descriptive studies cannot be used to establish cause and effect relationships.

Respondents may not be truthful when answering survey questions or may give socially desirable responses.

The choice and wording of questions on a questionnaire may influence the descriptive findings.

Depending on the type and size of sample, the findings may not be generalizable or produce an accurate description of the population of interest.

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What is descriptive research? Definition, examples, and use cases

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

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Descriptive research is critical in nearly every business—from e-commerce to SaaS to everything in between. Whether you’re selling luxury quilted comforters or an advanced market research automation tool, you need to know who your customers are, what their preferences are, and how to analyze the competitive landscape. 

While you can scrape some of this information from third-party data, there’s nothing like zero-party data for the most accurate information about your customers. (After all, why not go straight to the source?) That’s why research methods like surveys, observational studies, case studies, and other descriptive types of research are necessary: They all provide that sweet, sweet zero-party data for your team. 

Today, we’ll explore the nature of descriptive research and what differentiates it from other research types—plus look at how you can put these strategies to work for your business. 

What is descriptive research?

If you want to understand your customers better, descriptive research is a powerful tool for determining what users want. This approach is typically used to discover more information about a specific segment or demographic or to further segment an existing group.

the definition of descriptive research with examples

It can be helpful to think of descriptive research as the opposite of experimental research —if you’re doing experiments, you’re changing variables in your target group. (Think of famous experiments like Newton’s discovery of light!) If you’re doing descriptive research, however, you want to understand the characteristics of your target group without changing any variables. 

In business, the data from research like this is invaluable, as it can help you better understand (and segment) your customers. 

Descriptive research characteristics

Now that we’ve learned about the definition of descriptive research, let’s look at some common characteristics of research like this. (Spoiler: It’s a lot of surveys .) Because we’re not looking to answer any “why” questions, this type of research will analyze data without impacting or altering it.

If your research contains the following elements, it’s probably descriptive: 

Measuring data trends with statistical outcomes: This method analyzes data using statistical tools and techniques to identify patterns and changes over time. 

Example: A retail business might analyze sales data from 2013-2023 to identify seasonal trends, then use that data to predict future sales peaks.

Quantitative research: This method analyzes numerical data to uncover patterns and relationships—frequently utilizing the forms or surveys we know and love. 

Example: A SaaS company might survey users to discover usage rates and patterns per feature to optimize their product better. 

Designed for further research: If your research has different phases and starts with a general study to pave the way for a more detailed study, that’s descriptive research.

Example: A payroll management software company might conduct a study to gauge customer satisfaction levels, which could then lead to a study further analyzing specific parts of the tool. 

Uncontrolled variables: In descriptive research, none of the variables are impacted by the team doing the research in any way. (Doing so could introduce bias and impact the validity of the research.)

Example: In a study examining internal employee satisfaction, you might be unable to account for individual health or family concerns. 

Cross-sectional studies: These studies examine data from a single point in time, like taking a picture of your audience at a specific moment. 

Example: An online retailer looks at customer satisfaction in December to optimize customer experience during the holiday season.

a list of characteristics often present in descriptive research

What is descriptive research used for?

Now that we better understand what descriptive research looks like, you might recognize this research type in work your business is doing already. If so, congratulations, you’re ahead of the game! If not, you may wonder why one might go through all the trouble of doing this in-depth analysis. 

Here are a few ways we’ve seen companies successfully leverage descriptive research: 

Customer satisfaction surveys: A company might conduct a customer satisfaction survey to gauge customers' feelings about their products or services. By asking customers to rate their experience with product quality, customer service, and even pricing, the business can identify strengths and areas for improvement.

Market segmentation research: A company might use descriptive research to segment its market based on demographic, geographic, and behavioral characteristics. This helps the marketing team target specific groups more effectively. 

Trend analysis: Analyzing historical survey data to identify trends and patterns can help businesses forecast future sales, surface key insights, and even benchmark for future performance. 

Competitor benchmarking: A company might use descriptive research methods to benchmark performance against competitors. (Yes, you can!) A simple customer research survey can arm your team with information on competitors' pricing, product offerings, and market share.

Employee satisfaction research: A company might conduct research to assess employee satisfaction and engagement. An employee satisfaction survey can help businesses understand their workforce and identify factors contributing to job satisfaction or dissatisfaction. 

a table listing examples of descriptive research in practice

Descriptive research methods

Now that we’ve covered some examples of descriptive research in the wild, you may be itching to start your own. Here are the four descriptive research methods and how to utilize them.

Observational research

The observational research method is perhaps the simplest (and arguably the most effective) of the descriptive research methods we’ll examine today. In observational research, the researcher simply records behavior as it occurs without manipulating the variables. This can look like qualitative or quantitative research —and yes, both can be observational!

In qualitative observation , the researcher simply documents what they see and hear. They may not even need to interact directly with the study subjects. This can include social media research, focus group interviews, forum discussion analysis, or even surveys with open-ended questions. 

In quantitative observation , the researcher takes a much more structured approach to collecting hard data. For example, they may perform detailed data analysis on survey results containing information about age, race, gender, position, or industry. They can then splice and dice the results to reveal numerical insights about the group in question. 

When utilizing either of these methods, you’ll want to be careful not to skew the data as you work. (For example, don't accidentally exclude any customer segments!)

Survey research

Survey research is fairly simple conceptually—it does what it says on the tin. (They’re probably also the first thing you think of when you think of market research.) A researcher using this method sends surveys or questionnaires to the selected groups and uses the data gleaned from this research to inform business decisions. Surveys are a very popular research method due to their accessibility and straightforward nature, as users can access them online and from any location. 

Case studies

Case studies are another popular method of performing descriptive research. They’re a great way to dive deep into the experiences of a particular individual or group and really understand that specific experience with your product or service. You can do this using multiple interviews with multiple parties involved. 

The downside is that data gleaned from these studies may not be particularly quantitative—but you will likely get a very strong understanding of how your customers feel about the topic of your study.  

Finally, a method of descriptive research design that’s gaining popularity in businesses is the interview method. This is distinct from the case study method in that interviews focus on gathering in-depth information from individuals , while case studies comprehensively analyze a particular experience within a context. All case studies should contain interviews—but not all interviews must be part of case studies. It’s sort of a squares-and-rectangles situation.

A table of the four methods used to perform descriptive research

Descriptive research pros and cons

All that said, there’s no one-size-fits-all solution for learning about your customer in a practical, actionable way you can accomplish in a reasonable amount of time. Next, we’ll cover the pros and cons of this type of research—and how we see research teams working with (and around) those elements. 

Detailed data collection: Descriptive research provides rich and highly detailed data about the studied demographics. You can analyze this data and use it for various market research purposes. 

Cost efficiency: With the power of online surveys, research is easy and cost-efficient. 

Highly accurate: Descriptive research captures a highly accurate picture of the subjects, meaning any data you glean will be valuable to your business. 

Versatile: This method can be applied across various fields and disciplines and used for business research of almost any variety.

Easy to build on: Once you’ve begun a descriptive research program, it’s easy to build on year after year—making each compounding round of research more valuable. 

Time-consuming analysis: While collecting large swathes of data may be easy—especially with surveys—analyzing that data can take time and resources. 

No causality data: Since you’re only looking at a snapshot of data, you won’t know why certain things are true, only that they are true. Additional research may be necessary to discover more. 

Static: Again, since you’re only getting a snapshot of data, it will not remain accurate over time, and you may need to do another study to keep your information up-to-date. 

Here are some examples of descriptive research in practice. 

Example 1: Customer satisfaction in the hospitality industry  

A cruise line conducts a comprehensive survey of guests who have booked travel with them in the last year. The survey includes questions about their stay, including ease of booking, room cleanliness, staff service, check-in and check-out, food and beverage experiences, entertainment options, and overall satisfaction. 

The company can then analyze this data to identify patterns, such as the most common complaints about food options. The data is then shared with hospitality management to improve the quality of the food on the cruise. 

Example 2: Market segmentation for a SaaS platform  

A company that developed a SaaS platform for developers conducts a cross-sectional market research study to understand its users' demographics and usage patterns. They collect data on users’ location, industry, number of employees at the company, frequency of use, and more. 

By analyzing this data, the company identifies distinct market segments, such as learning that a large percentage of its users serve the automotive industry. This allows the company to develop new features explicitly targeted to these users. 

Example 3: Employee engagement at a dental office

A dental practice conducts an annual employee engagement survey to measure employee satisfaction at the company. The survey covers topics such as work-life balance, management support, career development opportunities, and company culture. 

The survey results show a trend toward employee dissatisfaction with the policies for requesting paid time off, allowing leadership to revisit those policies. By positively addressing these policies, the following year’s employee satisfaction rate increased by 25%. 

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Descriptive research design is a powerful tool used by scientists and researchers to gather information about a particular group or phenomenon. This type of research provides a detailed and accurate picture of the characteristics and behaviors of a particular population or subject. By observing and collecting data on a given topic, descriptive research helps researchers gain a deeper understanding of a specific issue and provides valuable insights that can inform future studies.

In this blog, we will explore the definition, characteristics, and common flaws in descriptive research design, and provide tips on how to avoid these pitfalls to produce high-quality results. Whether you are a seasoned researcher or a student just starting, understanding the fundamentals of descriptive research design is essential to conducting successful scientific studies.

Table of Contents

What Is Descriptive Research Design?

The descriptive research design involves observing and collecting data on a given topic without attempting to infer cause-and-effect relationships. The goal of descriptive research is to provide a comprehensive and accurate picture of the population or phenomenon being studied and to describe the relationships, patterns, and trends that exist within the data.

Descriptive research methods can include surveys, observational studies , and case studies, and the data collected can be qualitative or quantitative . The findings from descriptive research provide valuable insights and inform future research, but do not establish cause-and-effect relationships.

Importance of Descriptive Research in Scientific Studies

1. understanding of a population or phenomenon.

Descriptive research provides a comprehensive picture of the characteristics and behaviors of a particular population or phenomenon, allowing researchers to gain a deeper understanding of the topic.

2. Baseline Information

The information gathered through descriptive research can serve as a baseline for future research and provide a foundation for further studies.

3. Informative Data

Descriptive research can provide valuable information and insights into a particular topic, which can inform future research, policy decisions, and programs.

4. Sampling Validation

Descriptive research can be used to validate sampling methods and to help researchers determine the best approach for their study.

5. Cost Effective

Descriptive research is often less expensive and less time-consuming than other research methods , making it a cost-effective way to gather information about a particular population or phenomenon.

6. Easy to Replicate

Descriptive research is straightforward to replicate, making it a reliable way to gather and compare information from multiple sources.

Key Characteristics of Descriptive Research Design

The primary purpose of descriptive research is to describe the characteristics, behaviors, and attributes of a particular population or phenomenon.

2. Participants and Sampling

Descriptive research studies a particular population or sample that is representative of the larger population being studied. Furthermore, sampling methods can include convenience, stratified, or random sampling.

3. Data Collection Techniques

Descriptive research typically involves the collection of both qualitative and quantitative data through methods such as surveys, observational studies, case studies, or focus groups.

4. Data Analysis

Descriptive research data is analyzed to identify patterns, relationships, and trends within the data. Statistical techniques , such as frequency distributions and descriptive statistics, are commonly used to summarize and describe the data.

5. Focus on Description

Descriptive research is focused on describing and summarizing the characteristics of a particular population or phenomenon. It does not make causal inferences.

6. Non-Experimental

Descriptive research is non-experimental, meaning that the researcher does not manipulate variables or control conditions. The researcher simply observes and collects data on the population or phenomenon being studied.

When Can a Researcher Conduct Descriptive Research?

A researcher can conduct descriptive research in the following situations:

  • To better understand a particular population or phenomenon
  • To describe the relationships between variables
  • To describe patterns and trends
  • To validate sampling methods and determine the best approach for a study
  • To compare data from multiple sources.

Types of Descriptive Research Design

1. survey research.

Surveys are a type of descriptive research that involves collecting data through self-administered or interviewer-administered questionnaires. Additionally, they can be administered in-person, by mail, or online, and can collect both qualitative and quantitative data.

2. Observational Research

Observational research involves observing and collecting data on a particular population or phenomenon without manipulating variables or controlling conditions. It can be conducted in naturalistic settings or controlled laboratory settings.

3. Case Study Research

Case study research is a type of descriptive research that focuses on a single individual, group, or event. It involves collecting detailed information on the subject through a variety of methods, including interviews, observations, and examination of documents.

4. Focus Group Research

Focus group research involves bringing together a small group of people to discuss a particular topic or product. Furthermore, the group is usually moderated by a researcher and the discussion is recorded for later analysis.

5. Ethnographic Research

Ethnographic research involves conducting detailed observations of a particular culture or community. It is often used to gain a deep understanding of the beliefs, behaviors, and practices of a particular group.

Advantages of Descriptive Research Design

1. provides a comprehensive understanding.

Descriptive research provides a comprehensive picture of the characteristics, behaviors, and attributes of a particular population or phenomenon, which can be useful in informing future research and policy decisions.

2. Non-invasive

Descriptive research is non-invasive and does not manipulate variables or control conditions, making it a suitable method for sensitive or ethical concerns.

3. Flexibility

Descriptive research allows for a wide range of data collection methods , including surveys, observational studies, case studies, and focus groups, making it a flexible and versatile research method.

4. Cost-effective

Descriptive research is often less expensive and less time-consuming than other research methods. Moreover, it gives a cost-effective option to many researchers.

5. Easy to Replicate

Descriptive research is easy to replicate, making it a reliable way to gather and compare information from multiple sources.

6. Informs Future Research

The insights gained from a descriptive research can inform future research and inform policy decisions and programs.

Disadvantages of Descriptive Research Design

1. limited scope.

Descriptive research only provides a snapshot of the current situation and cannot establish cause-and-effect relationships.

2. Dependence on Existing Data

Descriptive research relies on existing data, which may not always be comprehensive or accurate.

3. Lack of Control

Researchers have no control over the variables in descriptive research, which can limit the conclusions that can be drawn.

The researcher’s own biases and preconceptions can influence the interpretation of the data.

5. Lack of Generalizability

Descriptive research findings may not be applicable to other populations or situations.

6. Lack of Depth

Descriptive research provides a surface-level understanding of a phenomenon, rather than a deep understanding.

7. Time-consuming

Descriptive research often requires a large amount of data collection and analysis, which can be time-consuming and resource-intensive.

7 Ways to Avoid Common Flaws While Designing Descriptive Research

example of descriptive research study

1. Clearly define the research question

A clearly defined research question is the foundation of any research study, and it is important to ensure that the question is both specific and relevant to the topic being studied.

2. Choose the appropriate research design

Choosing the appropriate research design for a study is crucial to the success of the study. Moreover, researchers should choose a design that best fits the research question and the type of data needed to answer it.

3. Select a representative sample

Selecting a representative sample is important to ensure that the findings of the study are generalizable to the population being studied. Researchers should use a sampling method that provides a random and representative sample of the population.

4. Use valid and reliable data collection methods

Using valid and reliable data collection methods is important to ensure that the data collected is accurate and can be used to answer the research question. Researchers should choose methods that are appropriate for the study and that can be administered consistently and systematically.

5. Minimize bias

Bias can significantly impact the validity and reliability of research findings.  Furthermore, it is important to minimize bias in all aspects of the study, from the selection of participants to the analysis of data.

6. Ensure adequate sample size

An adequate sample size is important to ensure that the results of the study are statistically significant and can be generalized to the population being studied.

7. Use appropriate data analysis techniques

The appropriate data analysis technique depends on the type of data collected and the research question being asked. Researchers should choose techniques that are appropriate for the data and the question being asked.

Have you worked on descriptive research designs? How was your experience creating a descriptive design? What challenges did you face? Do write to us or leave a comment below and share your insights on descriptive research designs!

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Research Design

                                                                                    

A descriptive study is one in which information is collected without changing the environment (i.e., nothing is manipulated). Sometimes these are referred to as “ correlational ” or “ observational ” studies. The Office of Human Research Protections (OHRP) defines a descriptive study as “Any study that is not truly experimental.” In human research, a descriptive study can provide information about the naturally occurring health status, behavior, attitudes or other characteristics of a particular group. Descriptive studies are also conducted to demonstrate or relationships between things in the world around you.

Descriptive studies can involve a one-time interaction with groups of people ( ) or a study might follow individuals over time ( ). Descriptive studies, in which the researcher interacts with the participant, may involve surveys or interviews to collect the necessary information. Descriptive studies in which the researcher does not interact with the participant include observational studies of people in an environment and studies involving data collection using existing records (e.g., medical record review).

Descriptive studies are usually the best methods for collecting information that will demonstrate relationships and describe the world as it exists. These types of studies are often done before an experiment to know what specific things to manipulate and include in an experiment. Bickman and Rog (1998) suggest that descriptive studies can answer questions such as “what is” or “what was.” Experiments can typically answer “why” or “how.”

                                

                                                                                                                                

 

Educational resources and simple solutions for your research journey

What is Descriptive Research? Definition, Methods, Types and Examples

What is Descriptive Research? Definition, Methods, Types and Examples

Descriptive research is a methodological approach that seeks to depict the characteristics of a phenomenon or subject under investigation. In scientific inquiry, it serves as a foundational tool for researchers aiming to observe, record, and analyze the intricate details of a particular topic. This method provides a rich and detailed account that aids in understanding, categorizing, and interpreting the subject matter.

Descriptive research design is widely employed across diverse fields, and its primary objective is to systematically observe and document all variables and conditions influencing the phenomenon.

After this descriptive research definition, let’s look at this example. Consider a researcher working on climate change adaptation, who wants to understand water management trends in an arid village in a specific study area. She must conduct a demographic survey of the region, gather population data, and then conduct descriptive research on this demographic segment. The study will then uncover details on “what are the water management practices and trends in village X.” Note, however, that it will not cover any investigative information about “why” the patterns exist.

Table of Contents

What is descriptive research?

If you’ve been wondering “What is descriptive research,” we’ve got you covered in this post! In a nutshell, descriptive research is an exploratory research method that helps a researcher describe a population, circumstance, or phenomenon. It can help answer what , where , when and how questions, but not why questions. In other words, it does not involve changing the study variables and does not seek to establish cause-and-effect relationships.

example of descriptive research study

Importance of descriptive research

Now, let’s delve into the importance of descriptive research. This research method acts as the cornerstone for various academic and applied disciplines. Its primary significance lies in its ability to provide a comprehensive overview of a phenomenon, enabling researchers to gain a nuanced understanding of the variables at play. This method aids in forming hypotheses, generating insights, and laying the groundwork for further in-depth investigations. The following points further illustrate its importance:

Provides insights into a population or phenomenon: Descriptive research furnishes a comprehensive overview of the characteristics and behaviors of a specific population or phenomenon, thereby guiding and shaping the research project.

Offers baseline data: The data acquired through this type of research acts as a reference for subsequent investigations, laying the groundwork for further studies.

Allows validation of sampling methods: Descriptive research validates sampling methods, aiding in the selection of the most effective approach for the study.

Helps reduce time and costs: It is cost-effective and time-efficient, making this an economical means of gathering information about a specific population or phenomenon.

Ensures replicability: Descriptive research is easily replicable, ensuring a reliable way to collect and compare information from various sources.

When to use descriptive research design?

Determining when to use descriptive research depends on the nature of the research question. Before diving into the reasons behind an occurrence, understanding the how, when, and where aspects is essential. Descriptive research design is a suitable option when the research objective is to discern characteristics, frequencies, trends, and categories without manipulating variables. It is therefore often employed in the initial stages of a study before progressing to more complex research designs. To put it in another way, descriptive research precedes the hypotheses of explanatory research. It is particularly valuable when there is limited existing knowledge about the subject.

Some examples are as follows, highlighting that these questions would arise before a clear outline of the research plan is established:

  • In the last two decades, what changes have occurred in patterns of urban gardening in Mumbai?
  • What are the differences in climate change perceptions of farmers in coastal versus inland villages in the Philippines?

Characteristics of descriptive research

Coming to the characteristics of descriptive research, this approach is characterized by its focus on observing and documenting the features of a subject. Specific characteristics are as below.

  • Quantitative nature: Some descriptive research types involve quantitative research methods to gather quantifiable information for statistical analysis of the population sample.
  • Qualitative nature: Some descriptive research examples include those using the qualitative research method to describe or explain the research problem.
  • Observational nature: This approach is non-invasive and observational because the study variables remain untouched. Researchers merely observe and report, without introducing interventions that could impact the subject(s).
  • Cross-sectional nature: In descriptive research, different sections belonging to the same group are studied, providing a “snapshot” of sorts.
  • Springboard for further research: The data collected are further studied and analyzed using different research techniques. This approach helps guide the suitable research methods to be employed.

Types of descriptive research

There are various descriptive research types, each suited to different research objectives. Take a look at the different types below.

  • Surveys: This involves collecting data through questionnaires or interviews to gather qualitative and quantitative data.
  • Observational studies: This involves observing and collecting data on a particular population or phenomenon without influencing the study variables or manipulating the conditions. These may be further divided into cohort studies, case studies, and cross-sectional studies:
  • Cohort studies: Also known as longitudinal studies, these studies involve the collection of data over an extended period, allowing researchers to track changes and trends.
  • Case studies: These deal with a single individual, group, or event, which might be rare or unusual.
  • Cross-sectional studies : A researcher collects data at a single point in time, in order to obtain a snapshot of a specific moment.
  • Focus groups: In this approach, a small group of people are brought together to discuss a topic. The researcher moderates and records the group discussion. This can also be considered a “participatory” observational method.
  • Descriptive classification: Relevant to the biological sciences, this type of approach may be used to classify living organisms.

Descriptive research methods

Several descriptive research methods can be employed, and these are more or less similar to the types of approaches mentioned above.

  • Surveys: This method involves the collection of data through questionnaires or interviews. Surveys may be done online or offline, and the target subjects might be hyper-local, regional, or global.
  • Observational studies: These entail the direct observation of subjects in their natural environment. These include case studies, dealing with a single case or individual, as well as cross-sectional and longitudinal studies, for a glimpse into a population or changes in trends over time, respectively. Participatory observational studies such as focus group discussions may also fall under this method.

Researchers must carefully consider descriptive research methods, types, and examples to harness their full potential in contributing to scientific knowledge.

Examples of descriptive research

Now, let’s consider some descriptive research examples.

  • In social sciences, an example could be a study analyzing the demographics of a specific community to understand its socio-economic characteristics.
  • In business, a market research survey aiming to describe consumer preferences would be a descriptive study.
  • In ecology, a researcher might undertake a survey of all the types of monocots naturally occurring in a region and classify them up to species level.

These examples showcase the versatility of descriptive research across diverse fields.

Advantages of descriptive research

There are several advantages to this approach, which every researcher must be aware of. These are as follows:

  • Owing to the numerous descriptive research methods and types, primary data can be obtained in diverse ways and be used for developing a research hypothesis .
  • It is a versatile research method and allows flexibility.
  • Detailed and comprehensive information can be obtained because the data collected can be qualitative or quantitative.
  • It is carried out in the natural environment, which greatly minimizes certain types of bias and ethical concerns.
  • It is an inexpensive and efficient approach, even with large sample sizes

Disadvantages of descriptive research

On the other hand, this design has some drawbacks as well:

  • It is limited in its scope as it does not determine cause-and-effect relationships.
  • The approach does not generate new information and simply depends on existing data.
  • Study variables are not manipulated or controlled, and this limits the conclusions to be drawn.
  • Descriptive research findings may not be generalizable to other populations.
  • Finally, it offers a preliminary understanding rather than an in-depth understanding.

To reiterate, the advantages of descriptive research lie in its ability to provide a comprehensive overview, aid hypothesis generation, and serve as a preliminary step in the research process. However, its limitations include a potential lack of depth, inability to establish cause-and-effect relationships, and susceptibility to bias.

Frequently asked questions

When should researchers conduct descriptive research.

Descriptive research is most appropriate when researchers aim to portray and understand the characteristics of a phenomenon without manipulating variables. It is particularly valuable in the early stages of a study.

What is the difference between descriptive and exploratory research?

Descriptive research focuses on providing a detailed depiction of a phenomenon, while exploratory research aims to explore and generate insights into an issue where little is known.

What is the difference between descriptive and experimental research?

Descriptive research observes and documents without manipulating variables, whereas experimental research involves intentional interventions to establish cause-and-effect relationships.

Is descriptive research only for social sciences?

No, various descriptive research types may be applicable to all fields of study, including social science, humanities, physical science, and biological science.

How important is descriptive research?

The importance of descriptive research lies in its ability to provide a glimpse of the current state of a phenomenon, offering valuable insights and establishing a basic understanding. Further, the advantages of descriptive research include its capacity to offer a straightforward depiction of a situation or phenomenon, facilitate the identification of patterns or trends, and serve as a useful starting point for more in-depth investigations. Additionally, descriptive research can contribute to the development of hypotheses and guide the formulation of research questions for subsequent studies.

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Descriptive Research: Methods And Examples

A research project always begins with selecting a topic. The next step is for researchers to identify the specific areas…

Descriptive Research Design

A research project always begins with selecting a topic. The next step is for researchers to identify the specific areas of interest. After that, they tackle the key component of any research problem: how to gather enough quality information. If we opt for a descriptive research design we have to ask the correct questions to access the right information. 

For instance, researchers may choose to focus on why people invest in cryptocurrency, knowing how dynamic the market is rather than asking why the market is so shaky. These are completely different questions that require different research approaches. Adopting the descriptive method can help capitalize on trends the information reveals. Descriptive research examples show the thorough research involved in such a study. 

Get to know more about descriptive research design .

Descriptive Research Meaning

Features of descriptive research design, types of descriptive research, descriptive research methods, applications of descriptive research, descriptive research examples.

A descriptive method of research is one that describes the characteristics of a phenomenon, situation or population. It uses quantitative and qualitative approaches to describe problems with little relevant information. Descriptive research accurately describes a research problem without asking why a particular event happened. By researching market patterns, the descriptive method answers how patterns change, what caused the change and when the change occurred, instead of dwelling on why the change happened.

Descriptive research refers to questions, study design and analysis of data conducted on a particular topic. It is a strictly observational research methodology with no influence on variables. Some distinctive features of descriptive research are:

  • It’s a research method that collects quantifiable information for statistical analysis of a sample. It’s a quantitative market research tool that can analyze the nature of a demographic
  • In a descriptive method of research , the nature of research study variables is determined with observation, without influence from the researcher
  • Descriptive research is cross-sectional and different sections of a group can be studied
  • The analyzed data is collected and serves as information for other search techniques. In this way, a descriptive research design becomes the basis of further research

To understand the descriptive research meaning , data collection methods, examples and application, we need a deeper understanding of its features.

Different ways of approaching the descriptive method help break it down further. Let’s look at the different types of descriptive research :

Descriptive Survey

Descriptive normative survey, descriptive status.

This type of research quantitatively describes real-life situations. For example, to understand the relation between wages and performance, research on employee salaries and their respective performances can be conducted.

Descriptive Analysis

This technique analyzes a subject further. Once the relation between wages and performance has been established, an organization can further analyze employee performance by researching the output of those who work from an office with those who work from home.

Descriptive Classification

Descriptive classification is mainly used in the field of biological science. It helps researchers classify species once they have studied the data collected from different search stations.

Descriptive Comparative

Comparing two variables can show if one is better than the other. Doing this through tests or surveys can reveal all the advantages and disadvantages associated with the two. For example, this technique can be used to find out if paper ballots are better than electronic voting devices.

Correlative Survey

The researcher has to effectively interpret the area of the problem and then decide the appropriate technique of descriptive research design . 

A researcher can choose one of the following methods to solve research problems and meet research goals:

Observational Method

With this method, a researcher observes the behaviors, mannerisms and characteristics of the participants. It is widely used in psychology and market research and does not require the participants to be involved directly. It’s an effective method and can be both qualitative and quantitative for the sheer volume and variety of data that is generated.

Survey Research

It’s a popular method of data collection in research. It follows the principle of obtaining information quickly and directly from the main source. The idea is to use rigorous qualitative and quantitative research methods and ask crucial questions essential to the business for the short and long term.

Case Study Method

Case studies tend to fall short in situations where researchers are dealing with highly diverse people or conditions. Surveys and observations are carried out effectively but the time of execution significantly differs between the two. 

There are multiple applications of descriptive research design but executives must learn that it’s crucial to clearly define the research goals first. Here’s how organizations use descriptive research to meet their objectives:

  • As a tool to analyze participants : It’s important to understand the behaviors, traits and patterns of the participants to draw a conclusion about them. Close-ended questions can reveal their opinions and attitudes. Descriptive research can help understand the participant and assist in making strategic business decisions
  • Designed to measure data trends : It’s a statistically capable research design that, over time, allows organizations to measure data trends. A survey can reveal unfavorable scenarios and give an organization the time to fix unprofitable moves
  • Scope of comparison: Surveys and research can allow an organization to compare two products across different groups. This can provide a detailed comparison of the products and an opportunity for the organization to capitalize on a large demographic
  • Conducting research at any time: An analysis can be conducted at any time and any number of variables can be evaluated. It helps to ascertain differences and similarities

Descriptive research is widely used due to its non-invasive nature. Quantitative observations allow in-depth analysis and a chance to validate any existing condition.

There are several different descriptive research examples that highlight the types, applications and uses of this research method. Let’s look at a few:

  • Before launching a new line of gym wear, an organization chose more than one descriptive method to gather vital information. Their objective was to find the kind of gym clothes people like wearing and the ones they would like to see in the market. The organization chose to conduct a survey by recording responses in gyms, sports shops and yoga centers. As a second method, they chose to observe members of different gyms and fitness institutions. They collected volumes of vital data such as color and design preferences and the amount of money they’re willing to spend on it .
  • To get a good idea of people’s tastes and expectations, an organization conducted a survey by offering a new flavor of the sauce and recorded people’s responses by gathering data from store owners. This let them understand how people reacted, whether they found the product reasonably priced, whether it served its purpose and their overall general preferences. Based on this, the brand tweaked its core marketing strategies and made the product widely acceptable .

Descriptive research can be used by an organization to understand the spending patterns of customers as well as by a psychologist who has to deal with mentally ill patients. In both these professions, the individuals will require thorough analyses of their subjects and large amounts of crucial data to develop a plan of action.

Every method of descriptive research can provide information that is diverse, thorough and varied. This supports future research and hypotheses. But although they can be quick, cheap and easy to conduct in the participants’ natural environment, descriptive research design can be limited by the kind of information it provides, especially with case studies. Trying to generalize a larger population based on the data gathered from a smaller sample size can be futile. Similarly, a researcher can unknowingly influence the outcome of a research project due to their personal opinions and biases. In any case, a manager has to be prepared to collect important information in substantial quantities and have a balanced approach to prevent influencing the result. 

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Explore Harappa Diaries to learn more about topics such as Main Objectives of Research , Examples of Experimental Research , Methods Of Ethnographic Research , and How To Use Blended Learning to upgrade your knowledge and skills.

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When you are a store manager in a convenience store, and you have to make a report. Any finding such as which product is selling most, what time of the day you have the most crowd, or which product customers are demanding most, all these observations and reporting is descriptive research. 

It is often the first step of any research since the data you gather sets the stage for the research question. It is used to determine the problem you want to explore before fully realizing it. The information helps you identify the problem. 

In this blog, we’ll discuss the characteristics, types, pros & cons, and three ways to conduct this research type to help you in your next market research.

What is descriptive research?

Descriptive research refers to the research method that describes the characteristics of the variables you are studying. This methodology focuses on answering questions to the “WHAT” than the “WHY” of the research question. The primary focus of this research method is to describe the nature of the demographics understudy instead of focusing on the “why”.

It is called an observational research method as none of the variables in the study are influenced during the research process.

For example, let’s assume that a UK-based brand is trying to establish itself in New York and wants to understand the demographics of the buyers who generally purchase from brands similar to it. 

In descriptive research, the information gathered from the survey will only focus on the population’s demographics. It will uncover details on the buying patterns of different age cohorts in New York. It will not study why such patterns exist because the brand is trying to establish itself in New York. 

They want to understand the buying behavior of the population, not why such associations exist. It is a part of quantitative market research or social research study, which involves conducting survey research using quantitative variables on a market research software or social research software .

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What are the characteristics of descriptive research?

Among the many, the following are the main characteristics of this research type:

  • Quantitative research
  • Nature of variables
  • Cross-sectional studies
  • Directs future research

Let’s discuss these four characteristics in detail. 

1. Quantitative research:

It is quantitative as it attempts to collect and statistically analyze information. This research type is a powerful research tool that permits a researcher to collect data and describe the demographics of the same with the help of statistical analysis. Thus, it is a quantitative research method .

2. Nature of variables:

The variables included in this research are uncontrolled. They are not manipulated in any way. Descriptive research mostly uses observational methods; thus, the researcher cannot control the nature and behavior of the variables under study.

3. Cross-sectional studies:

In this research type, different sections of the same group are studied. For instance, in order to study the fashion preferences of New York, the researcher can study Gen Z as well as Millennials from the same population in New York.

4. Directs future research:

Since this research identifies the patterns between variables and describes them, researchers can further study the data collected here. It guides researchers to discover further why such patterns have been found and their association. Hence, it gives researchers a direction toward insightful market research.

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What are the methods of conducting descriptive research?

Primarily, there are three descriptive research methods: 

  • Observation,
  • Survey, & 

We have explained how you can conduct this research type in three different ways. Each method helps gather descriptive data and sets the scene for thorough research.

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1. Observational method

All research has some component of observation, this observation can be quantitative or qualitative. A quantitative observation includes objectively collecting data that is primarily in numerical form. 

The data collected should be related to or understood in terms of quantity.

Quantitative observations are analyzed with the help of survey analytics software . 

Examples of quantitative observations include observation of any variable related to a numerical value such as age, shape, weight, height, scale, etc.

For example, a researcher can understand a customer’s satisfaction with their recent purchases by asking them to rate their satisfaction on a Likert scale ranging from 1 (extremely unsatisfied) to 7 (extremely satisfied).

Qualitative observations monitor the characteristics of a phenomenon and do not involve numerical measurements.

Using this type of descriptive research, you can observe respondents in a naturalistic environment from a distance. Since the respondents are in a natural environment, the observed characteristics enrich and offer more insights. 

For instance, you can monitor and note down the observations of customers in a supermarket by observing their selection and purchasing patterns. This offers a detailed cognizance of the customer.

In any kind of research, you should ensure high survey response rates for improved quality of insights.  

2. Survey method

The survey method includes recording the answers of respondents through surveys or questionnaires. Surveys can include polls as well. They are the most common tool for collecting market research data. 

Surveys are generally used to collect feedback from the respondents. It should have a survey that taps into both open-ended and closed-ended questions .

The biggest advantage of the survey method is that it can be conducted using online or offline survey tools . One of the reasons why the survey method is the go-to option for descriptive research is that it entails the collection of large amounts of data in a limited span of time.

3. Case study method

The in-depth study of an individual or a group is known as a case study. Case studies usually lead to developing a hypothesis to explore a phenomenon further. Case studies are limited in their scope in that they don’t allow the researcher to make cause-effect conclusions or accurate predictions. 

This is because these associations could reflect the bias on the researchers’ part instead of a naturally occurring phenomenon. Another reason why case studies are limited in scope is that they could just be reflecting an atypical respondent in the survey. 

An atypical respondent refers to someone who is different from the average consumer, and if researchers make judgments about the entire target population based on this consumer, it can affect the external validity of the study.

[ Related read: Descriptive vs experimental research ]

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What are the types of descriptive research?

There are seven types of descriptive research based on when you conduct them and what type of data research you conduct. We have explained these seven types in brief with examples to help you better understand them.

1. Cross-sectional: 

A descriptive method of studying a particular section of the target population at a specific point in time. 

Example : Tracking the use of social media by Gen Z in the Netherlands. 

2. Longitudinal: 

This type of descriptive study is conducted for an extended period on a group of people. 

Example : Monitoring changes in the volume of cyber-bullying among Millenials from 2022 to 2024. 

3. Normative: 

In this descriptive method, we compare the result of a study with an existing norm. 

Example : Comparing legal verdicts in similar types of cases. 

4. Relational/Correlational:

We investigate the type of relationships (correlation) between two variables in this type of descriptive research. 

Example : Investigating the relationship between video games and mental health. 

5. Comparative: 

A descriptive study that compares two or more people, groups, or conditions based on a specific aspect. 

Example : Comparing the salary of two employees in similar job roles from two companies. 

6. Classification: 

This type of research arranges collected data into classes based on specific criteria to analyze them. 

Example : Classification of customers based on their buying behavior. 

7. Archival: 

A descriptive study where you search for past records and extract information.

Example : Tracking company’s sales data over the decade. 

We have been discussing the descriptive method with examples. So now let’s see how you can use this research type in a real-world application.

Guide to Descriptive Research

Learn the key steps of conducting descriptive research to uncover breakthrough insights into your target market.

Examples of Descriptive Research Under Market Research

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This research type helps you gather the necessary information you need to understand the problem. It sets the scene to conduct further research. But how can you use this research method in the real world? 

We have explained its real-world application in three scenarios to help you determine where and where you want to use this research type. 

1. Sales Studies

You can use this research type to analyze the potential of the market, what is currently trending in the market, and which products may perform well in terms of sales. You can also study what circumstances influence the market shares and when they are likely to increase or decrease. 

This research type can help you gather the demographic data of the consumers.

2. Consumer Perception and Behavior Studies

You can use this research method to analyze what consumers think about the brand. You can evaluate their perceptions about the products sold by a particular brand and the uses of other competitive products. 

Using descriptive research, you can also analyze what advertising strategies have worked to increase the positive perceptions of the brand. You can assess consumers’ consumption behavior and how it is influenced by product pricing.

3. Market Characteristics Studies

Another way you can use this research method is by analyzing the distribution of the products in the market. You can gather contextual data on questions such as “which countries have more sales”, “which countries have fewer products but the product is sold out quickly” , etc. 

You can also analyze the brand management of competitors ; what strategy is working for them and what is not.

What are the applications of descriptive research?

This research method is used for a variety of reasons. Even after outlining survey goals, and survey designs as well as collecting information through surveys, there is no way of knowing whether or not the research you are conducting will meet the predictions that you have made. 

Here are some popular ways in which organizations use this research type:

1. Defining the characteristics of respondents

Since most descriptive research methods use close-ended questions for the collection of data, it helps in drawing objective conclusions about the respondents.

It helps in deriving patterns, traits, and behaviors of respondents. It also aims to understand respondents’ attitudes and opinions about certain phenomena.

For instance , researchers can understand how many hours young adults spend on the internet, their opinions about social media platforms, and how important they consider these platforms to be. This information will help the company make informed decisions regarding its products and brands. 

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2. Analyzing trends in data

You can use statistical data analysis to understand the trends in data over time. 

For instance, consider an apparel company that drops a new line of clothing; they may research how Gen Z and Millennials react to the new launch. If they discover that the new range of clothes has worked effectively for one group (Gen Z) but not the other, the company may stop producing clothes for the other group.

Leverage a data analysis platform that allows you to conduct advanced statistical analysis and offers a data analytics dashboard to track real-time data.

3. Comparing different groups

Something closely knit to the previous point is also comparing different groups of customers based on their demographics. With descriptive research, you can study how different groups of people respond to specific services offered by a company. 

For instance , what is the influence of income, age, gender, income, etc. influence the spending behaviors of consumers?

This research method helps companies understand what they should do to increase their brand appeal in different groups of the population. 

4. Validating existing patterns of respondents

Since it is non-invasive and makes use of quantitative data (mostly), you can make observations about why the current patterns of purchasing exist in customers. 

You can also use the findings as the basis of a more in-depth study in the future. 

5. Conducting research at different times

Descriptive research can be conducted at different periods of time in order to see whether the patterns are similar or dissimilar at different points in time. You can also replicate the studies to verify the findings of the original study to draw accurate conclusions.

6. Finding correlations among variables

This method is also used to draw correlations between variables and the degree of association between the variables. 

For instance, if the focus is on men’s age and expenditure. 

There is a possibility of finding a negative correlation between the two variables, indicating that as the age of men increases, the less they spend on sports products.

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Descriptive research Examples

A descriptive method of research aims to gather answers for how, what, when, and where. 

Let’s use some examples to understand how a descriptive method of research is used. 

Before investing in housing at any location, you would want to conduct your own research to understand 

  • How is the market changing?
  • When or at what time of year is it changing?
  • Where would you make more profit?

This type of research is an example of a descriptive study. 

A company studies the behavior of its customers to identify its target market before it launches a new product. This is another use case of how brands use descriptive research. 

The company may conduct this research by observing the customer’s reaction and behavior toward a competitor’s product. 

Or, they can also conduct surveys to ask customer opinions on the new product by the company before its launch. 

A restaurant planning to open a branch in a new locality will research to understand the behavior of the people living there. They will survey the people to know their choice of flavor, taste, foods, drinks, and more. 

Now that we’ve seen how you can use this research method for your research purpose, let’s also see the advantages & disadvantages of the research.

What Are the Advantages of Descriptive Research?

It is the preliminary research method. Most researchers use this method to discover the problem they should prioritize. Before diving into the experiments, let’s see some of the reasons why you should be conducting this research. 

1. Primary data collection

In this type of descriptive research, the data is collected through primary data collection methods such as case studies, observational methods, and surveys. This kind of data collection provides us with rich information and can be used for future research as well. It can also be used for developing hypotheses or your research objective.

2. Multiple data collection

Descriptive research can also be conducted by collecting qualitative or quantitative data . Hence, it is more varied, flexible, and diverse and tends to be thorough and elaborate.

[ Related read: Data Collection: All you need to know! ]

3. Observational behavior 

The observational method of this research allows researchers to observe the respondent’s behavior in natural settings. This also ensures that the data collected is high in quality and honest.

4. Cost-effective

It is cost-effective and the data collection of this research can be done quickly. You can conduct descriptive research using an all-in-one solution such as Voxco. Leverage a platform that gives you the capability of the best market research software to conduct customer, product, and brand research.

What Are the Disadvantages of Descriptive Research?

Descriptive research also has some disadvantages. Let’s learn about these cons so you can wisely decide when you should use this research to keep the disadvantages to a minimum. 

1. Misleading information

Respondents can give misleading or incorrect responses if they feel that the questions are assessing intimate matters. Respondents can also be affected by the observer’s presence and may engage in pretending. This is known as the observer effect.

2. Biases in studies

The researchers’ own opinions of biases may affect the results of the study. This is known as the experimenter effect.

3. Representative issue 

There is also the problem of data representativeness. It occurs when a case study or the data of a small sample does not adequately represent the whole population.

4. Limited scope

Descriptive research has limited scope, wherein it only analyzes the “what” of research, it does not evaluate the “why” or “how” questions of research.

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Wrapping up;

So that sums up our descriptive research guide. It is a wide concept that demands a conceptual framework for descriptive design and a thorough understanding of descriptive survey design . 

Naturally, it becomes essential that you adopt online survey tools that facilitates all of the above and provides ample room for insightful research.  

Voxco’s omnichannel survey software allows you to create interactive surveys, deploy them across multiple channels, and conduct data analysis in one platform.

This research method enables you to explain and describe the characteristics of a target population. The descriptive research method helps you uncover deeper insights into various aspects of the target population, such as who, what, when, where, and how. 

There are many data collection methods you can use to collect descriptive research data. For example, you can perform the research via surveys (online, phone, or offline), case studies, observations, and archival research.

Here are some key characteristics of this research methodology: 

This research type helps you describe the characteristics, behavior, opinions, and perspectives of the population or research subject. 

The data gathered from descriptive research is a reliable and comprehensive source of explanation of the research subject. 

In this methodology, the researcher focuses on observing and reporting on the natural relationship between the variables. There is no manipulation of variables or establishing a cause-and-effect relationship.

Descriptive research offers many advantages. 

Descriptive research methods are simple and easy to design and conduct. You don’t need research expertise for this research design in comparison to conducting more complex research. 

This research method is more cost-effective than other research methodologies, particularly experimental research designs. 

The descriptive research method enables you to collect qualitative and quantitative data. The research data helps extract valuable insights and supports further root-cause analysis.

Descriptive research methodology also has some limitations, here are some of those: 

Descriptive research data may generate insights specific to a population under study. This limits your ability to generalize the results to a wider population, which makes the data less representative. 

The data collection approaches and observation biases can lead to bias in the research method, which can negatively impact the accuracy and reliability of the research findings.

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Descriptive Research

Shamli Desai

What is Descriptive Research?

Descriptive research is a methodology that focuses on explaining “what” is happening in a given situation, problem, or phenomenon. It only describes and understands a specific topic without explaining the reasons behind whatever is happening. It provides information about the characteristics and behaviors but doesn’t give in-depth knowledge of the causes or reasons for those behaviors.

For example, a travel agency wants to gain information about the travel preferences of its customers. They interview a sample of customers and only collect the “what” part of the data, like what are their favorite travel destinations, what accommodations they prefer, and what activities they enjoy. The agency does not collect any information about why the customers prefer those destinations, accommodations, and activities.

Descriptive Research

Table of Contents

  • Data Collection Methods

How to Conduct Descriptive Research?

  • Detailed Case Study
  • Characteristics

Disadvantages

Purpose – why perform descriptive research.

Descriptive research is a type of research methodology that only collects data related to “what,” then why do researchers use this research? Here are some of the key purposes of this research:

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  • Describing Characteristics: It helps in providing a detailed and objective description of a group, event, or object, giving a clear picture of the topic.
  • Finding Relationships: Although it doesn’t explain any causes or reasons, it can help make connections or find relationships between different factors.
  • Identifying Trends : Researchers can use it to spot patterns or changes over time, helping them understand shifts in a particular area of interest.
  • Foundation for Analytical Research : It gathers foundational data before more in-depth research or experiments, helping analytical researchers.
  • Creating Profiles: This research helps create profiles of individuals or groups, capturing their characteristics, which is useful in understanding specific populations.
  • Market Research and Decision Making: It aids businesses in analyzing consumer behavior, market trends, and customer preferences to make informed decisions.
  • Guiding Policies : Policymakers and organizations use it to do planning and make decisions based on objective data and evidence.

If you need research paper help for your descriptive research projects, experts at All Essay Writer can assist you with comprehensive and detailed writing support.

Examples of Descriptive Research

#1: census data analysis.

When governments conduct censuses to gather detailed demographic information about their population, they use descriptive research. The data collected includes age, gender, ethnicity, education, occupation, and more. The authorities can analyze this data to describe the population’s characteristics, such as the distribution of age groups, gender ratios, or educational attainment in different regions.

#2: Workplace Observations

Industrial and organizational psychologists may conduct workplace observational studies to describe employee behaviors, job performance, and corporate culture. This descriptive research can provide insights into factors that impact productivity, job satisfaction, and employee well-being.

#3: Sleep Habits and Technology Use

Sleep researchers may conduct surveys or studies to describe how technology usage before bedtime affects people’s sleep quality and duration. This research is particularly relevant in the context of modern technology’s impact on sleep patterns.

Data Collection Methods of Descriptive Research

Data Collection Methods

1. Survey Method

  • Surveys involve gathering data from a sample of individuals or groups through structured questionnaires or interviews.
  • They help collect information on opinions, attitudes, behaviors, and demographics.
  • Researchers can use surveys in various formats, such as online surveys, face-to-face interviews, telephone interviews, or mailed questionnaires.

2. Observation Method

  • Observation involves simply looking at the behavior and characteristics of individuals or groups and recording the observations.
  • Researchers may be unobtrusive observers, meaning they can remain hidden and not interact, or participant observers, meaning they engage with the subjects.
  • Observations can provide valuable insights into real-life behaviors and contexts.

3. Case Study Method

  • In a case study, the researcher studies a single individual, group, or organization over a period.
  • Researchers gather data from multiple sources, such as interviews, observations, documents, and artifacts, to comprehensively understand the case.
  • Case studies are beneficial when investigating unique or rare phenomena and providing in-depth insights into complex situations.

Step 1: Choose your Research Topic

Pick a subject you want to study and define what you want to learn about it. Make sure it’s something you can realistically investigate and relevant to your field of interest.

Step 2: Read Existing Studies

Look at what others have already researched about your topic. It will help you understand the subject better, find gaps in knowledge, and refine your research questions.  

Step 3: Decide how to Collect Information

Decide how you will gather information. You can use surveys, questionnaires, interviews, observations, case studies, or analyze existing data. Choose the method that suits your topic best.

Step 4: Choose Your Sample

Pick a group representing the larger population, so your findings can apply to more people. Also, make sure to use random or stratified sampling to avoid bias.

Step 5: Gather and Organize the Data

Collect information following your chosen method. Be careful and accurate in recording the data. You can collect data in person, online, or through other appropriate ways. Finally, arrange your data in an organized manner.

Step 6: Draw Conclusions

Look at what you found in your data analysis. Explain the key findings and what they mean. Based on your findings, come to conclusions that answer your research questions. Relate your results to what others have found in previous studies.

Step 7: Share Your Results

Write a detailed report with an introduction, what others have studied before, your methods, findings, and conclusion. Use tables, graphs, and visuals to make it easier to understand.

Descriptive Research – Detailed Case Study

To understand the process of how descriptive research works, let us see a detailed case study.

Scenario : Geologist Dr. Richard wants to learn about volcanic activity in the Hawaiian Islands, an area known for its active volcanoes and geological instability. He wants to understand how these volcanoes behave.

Here are the steps Dr. Richard follows to perform a descriptive study.

Step 1: Choosing the Subject

Dr. Richard selects the volcanoes in the Hawaiian Islands as the subject of his study. He aims to find out why these volcanoes erupt and what makes them different from other volcanoes.

Step 2: Finding and Studying Existing Research

Dr. Richard seeks research paper help and reads many books and research papers about the volcanoes in the Hawaiian Islands. He looks at old records and talks to other experts to learn more about these volcanoes.

Step 3: Deciding which Methods to Use

He decides to use the observation method to collect data. He also carries several measuring tools to assist with the data collection.

Step 4: Selecting a Sample

Dr. Richard wants to study different types of volcanoes to understand them better. So, he picks a few different volcanoes to study in the Hawaiian Islands.

Step 5: Collecting the Required Data

Dr. Richard goes to the Hawaiian Islands to study the volcanoes and observes them closely. He also uses tools to measure shaking on the ground caused by volcanic activity.  

Step 6: Arriving at Conclusions

After studying the data, Dr. Richard records all the information collected about the volcanoes in the Hawaiian Islands and explains their behavior.

Step 7: Sharing the Research Findings

Dr. Richard writes a report with all the information he finds. He shares this report with other scientists, government agencies, and environmentalists.

Characteristics of Descriptive Research

  • Quantitative and qualitative data: It can use quantitative (numerical) and qualitative (non-numerical) data. Quantitative methods focus on surveys, questionnaires, and statistical analysis, while qualitative methods involve interviews, focus groups, and content analysis.
  • Cross-sectional design: This research typically has a cross-sectional design, where data is collected at a single point in time. It allows researchers to get a snapshot of the population or phenomenon of interest.
  • Sample selection: To gather accurate results, researchers use different sampling techniques to choose a sample representing the whole group they want to study. The size and representativeness of the sample are essential to draw conclusions that apply to the entire population.
  • Non-experimental: Unlike experimental research, which tests cause-and-effect relationships by changing things, descriptive research simply observes and describes what is already happening without changing anything.
  • Data analysis: It involves data analysis techniques such as frequencies, percentages, averages, and measures of central tendency (e.g., mean , median , mode ). It helps summarize and describe the data collected.
  • Report findings: The researcher presents the research results descriptively, often through tables, charts, graphs, and narrative descriptions. The help is providing a clear and comprehensive account of the observed data.
  • Preliminary exploration: This research is like a starting point for more studies. It helps researchers find patterns and relationships that might need more research in the future. It’s like a clue that can lead to new discoveries.
  • Provides a detailed and comprehensive understanding of the subject
  • Suitable for exploring new topics
  • Doesn’t invade people’s privacy
  • Findings can often apply to a larger group
  • Time and cost-effectiveness compared to other research types.
  • Can’t tell us why things happen, can only tell what happens
  • Doesn’t explain the reasons behind the findings
  • Biases can influence results
  • Lack of control over variables
  • Findings might not be accurate for a bigger group if the sample is too small or not representative.

Frequently Asked Questions (FAQs)

Q1. What is a hypothesis in descriptive research? Answer: In descriptive research, a hypothesis is a statement that predicts the relationship between variables. For example, a hypothesis could be “People who post more than three times a day on social media have 20% more followers than those who post less frequently.” This hypothesis describes the connection between posting frequency on social media and the number of followers.

Q2. Is descriptive research design qualitative or quantitative? Answer: The nature of a descriptive research design can be either qualitative or quantitative. In qualitative research, researchers collect non-numerical data to gain in-depth insights. On the other hand, in quantitative research, researchers collect numerical data to summarize and describe the subject of study.

Q3. What is descriptive research also known as? Answer: Descriptive research is also known as hypothesis-generating research. Here, researchers observe and describe a phenomenon without changing any variables. It helps them gather important information and acts as a starting point for more in-depth studies.

Recommended Articles

This article was a comprehensive guide to the descriptive research methodology. We discussed its characteristics, examples, advantages and disadvantages, and more. You may read some similar articles given below:

  • Standard Error Formula
  • Quartile Formula
  • Decile Formula
  • Multicollinearity

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Examples

Descriptive Research and

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example of descriptive research study

Do you ever just look at your surroundings and notice all its little details. The way sunlight reflects on a car windshield or how kids would behave when their parents buy them ice cream. Many fascinating things are happening in the world, and sometimes the only thing we can do is observe and describe what’s happening. The very act of describing something can mean a great deal to many people. Imagine telling a blind person what the outside world looks like. That’s how important your descriptions and observations can be. Every movement, every color, every reaction, all of that is essential.

The basic act of describing something is considered a data-gathering method. To be more accurate, this is called descriptive research. This research is a method of identifying the characteristics of a variable. This study points out what makes the object or phenomenon. It generally just collects data without involving other stimuli. It is used to guide researchers in categorizing their subjects to their respective classification. If your research is done as a team, you need to figure out who your fellow researchers are and how they aid your study. What you need is a descriptive research organizational chart .

The process of pointing out and recording features, behaviors, and other various characteristics of a variable or demographic is called descriptive research. It is basically like how it sounds; it describes the respondents of the study. There are three main methods for descriptive analysis.

  • Observation – this method gathers data by observing the variables in their natural environment. This method is considered the most effective since it doesn’t rely on the honesty and accuracy of the respondent.
  • Case-Study – for in-depth research, this method is the most reliable. This method studies the unusual behaviors of a variable and often lead to new hypotheses and further analysis.
  • Survey – to figure out the patterns, frequencies, averages, this research methodology is used. This requires respondents to answer questionnaires truthfully and open-mindedly.

10+ Descriptive Research Examples and Templates

An organizational chart is a structure that organizes the hierarchy of a party. Just like in a descriptive research design, this determines and categorizes the chain of command in making decisions for the study and the group. If your project plan involves making one for your research team, here are 10+ descriptive research examples and templates you can use.

1. Project Organizational Chart Template

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2. School Organizational Chart Template

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3. Educational Organizational Chart Template

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4. Company Organizational Chart Template

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5. Department Organizational Chart Template

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6. Free Clinical Research Organizational Chart Template

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7. Free Research Team Organizational Chart Template

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8. Free Research Division Organizational Chart Template

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9. Free Research Center Organizational Chart Template

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10. Free Sample University Organizational Chart Template

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11. Research and Graduate Studies Organizational Chart

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Make It Applicable

As part of our everyday lives, whether it’s for work or school, we are tasked to conduct research. Descriptive research is part of these. It details the features and attributes of the subject of the study. This research gathers quantitative and qualitative information using an observational approach. This helps researchers collect and select their needed information. Research is done with focus and accuracy to get desirable results. But have you ever wondered how descriptive study helps? Many reasons make descriptive research the go-to method for gathering data.

Define the Definite

Research teams have a lot of tasks in hand. Whether it’s surveys, questionnaires or analysis, they work to answer the questions we can’t figure out. And when they are conducting a descriptive study, it’s no wonder that they try to describe their respondent’s behaviors and responses to a tee. The information they collect are used to make further analysis. Defining something might not seem like a hard task, but any misinterpretation of the response can mess up the entirety of the research. The primary function of a descriptive study is to understand and analyze the characteristics of a given variable.

Trends of Today

There are various reasons for data collection, like exploratory research that aims to formulate ideas for a more intense examination of descriptive analysis that studies the characteristics of a subject as it is. Descriptive analysis also measures the trends and patterns in the given information. In market research , this is used to see if your target market is still desirable over time. You will need a descriptive analysis to see if your product can keep up with the ever-changing trends and patterns of market preference. This also means you can study the trends and diagrams to make business forecasting for your company.

Comparing Apples and Oranges

In the corporate world, you need to distinguish who your clients are and what kind of product or service you can offer them. What your company needs to do is descriptive research. Descriptive research can lead to creating efficient marketing strategies for your company. This method helps in conducting comparisons on which target market is more suitable for your products. This kind of analysis observes phenomenons, and the data gathered can then be used to see which variables fit what you are actually looking for.

Keep It Legit

Clinical research can refer to psychological or any related medical research. Clinical research often uses descriptive analysis as a method of classifying diseases, medicines, and more. The descriptive study doesn’t involve any forced elements making for authentic and reliable results. This research validates the conditions that are already noted. This research is relatively easy to conduct, so redoing it doesn’t take much effort. By utilizing the same situations, variables, and environments, you can present the same results to prove its validity. So in medicine, this helps researchers find causes and cures for similar diseases.

Time and Time Again

Sometimes for research project management , an investigation has to be done twice. Whether it’s to see if the results were valid, if changes occur after a certain period, or if other similar variables produce close results. A primary research approach is a descriptive study. This type of study focuses on the features of a subject without adding external factors. Saying this, repetition of the research wouldn’t be a problem since all it takes is observing. Descriptive research strategies are so uncomplicated; this research method can be done for your thesis to complete your investigation.

The way we see things is the first step to understanding what it is. The way birds fly or the sound crickets make, they all guide us in knowing the deeper meaning of its existence. Sometimes you just have to look hard and listen carefully. But don’t get too confident; there’s always more than meets the eye.

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Descriptive study on the relationship between dyspnea, physical performance, and functionality in oncology patients.

example of descriptive research study

1. Introduction

2. materials and methods, 2.1. design and procedures, 2.2. participants.

  • Inclusion Criteria
  • Exclusion Criteria
  • Study Variables
  • Assessment Instruments
  • Statistical Methodology
  • Descriptive Methodology
  • Analytical Methodology
  • Data Processing

3.1. Sample and Demographic Characteristics

3.2. diagnosis and treatment, 3.3. disease stage, 3.4. analysis of study variables, 3.5. analysis of qualitative variables, 4. discussion, 5. conclusions, author contributions, institutional review board statement, informed consent statement, data availability statement, acknowledgments, conflicts of interest.

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FeaturesGender
Women (n = 85)Men (n = 81)Total (n = 166)
Gender51.2%48.8%100%
Age
Mean67.0266.6266.82
Standard deviation (SD)10,79310,11110,420
Minimum–maximum50, 9151, 8550, 91
FeaturesNumber of Patients (n = 166)
Frequency Percentage
Number of treatment lines
Two lines84.8%
Three lines11468.7%
Four lines3923.5%
Five lines31.8%
Six lines21.2%
Pathological diagnosis
Lung10060.2%
Digestive system 3319.9%
Breast2515.1%
Central nervous system31.8%
Prostate21.2%
Other31.8%
Stage
Stage 221.2%
Stage 310965.7%
Stage 45533.1%
Main VariablesDescriptive Statistics
MeanStandard Deviation (SD)Minimum–Maximum
Barthel Index34.1912,08910–55
ECOG2.830.6662–4
mMRC2.800.7151–4
SPPB5.662.0411–11
Main VariablesPearson Index (p = 0.05)
AgeStageNumber of Treatment Lines
Barthel Index−0.543−0.373−0.266
ECOG0.5610.2760.220
mMRC0.5740.2670.222
SPPB−0.594−0.282−0.137
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Share and Cite

Lucas-Ruano, D.; Sanchez-Gomez, C.; Rihuete-Galve, M.I.; Garcia-Martin, A.; Fonseca-Sanchez, E.; Fernández-Rodríguez, E.J. Descriptive Study on the Relationship between Dyspnea, Physical Performance, and Functionality in Oncology Patients. Healthcare 2024 , 12 , 1675. https://doi.org/10.3390/healthcare12161675

Lucas-Ruano D, Sanchez-Gomez C, Rihuete-Galve MI, Garcia-Martin A, Fonseca-Sanchez E, Fernández-Rodríguez EJ. Descriptive Study on the Relationship between Dyspnea, Physical Performance, and Functionality in Oncology Patients. Healthcare . 2024; 12(16):1675. https://doi.org/10.3390/healthcare12161675

Lucas-Ruano, Diego, Celia Sanchez-Gomez, María Isabel Rihuete-Galve, Alberto Garcia-Martin, Emilio Fonseca-Sanchez, and Eduardo José Fernández-Rodríguez. 2024. "Descriptive Study on the Relationship between Dyspnea, Physical Performance, and Functionality in Oncology Patients" Healthcare 12, no. 16: 1675. https://doi.org/10.3390/healthcare12161675

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GENDER AND ACADEMIC SUCCESS IN SOCIAL STUDIES: A NIGERIAN PERSPECTIVE

  • Matthew Damilola, Omojemite

The objective of this Study is to comprehensively understand how gender influences academic success in Social Studies among students in Nigeria. The study adopted the descriptive research design of the ex-post facto. The population of the study consisted of 21,510 student in Junior Secondary Schools in the 16 Local Government Areas of Ekiti State, Nigeria. The sample of the study consisted of 600 students selected using multistage random procedure. This was doneby first dividing the state into three senatorial districts. The second stage was the selection of a Local Government Area from each of the senatorial districts after which four schools were selected from each of the LGAs using simple random sampling techniques making it a total of 12 schools. In each of the schools selected, 50 students were sampled taking into consideration their gender. Hence, 25 male and 25 female students were sampled in each of the schools selected for the study. This made it a total of 600 students. A self-design instrument tagged, Questionnaire on Gender Influence and Inventory on Students Performance in Social Studies were used to collect data for the study. The instruments were administered by the researcher through the help three trained research assistants. The data collected were analysed using descriptive statistics of frequency counts mean, standard deviation, and bar charts.

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Examining the perception of undergraduate health professional students of their learning environment, learning experience and professional identity development: a mixed-methods study

  • Banan Mukhalalati 1 ,
  • Aaliah Aly 1 ,
  • Ola Yakti 1 ,
  • Sara Elshami 1 ,
  • Alaa Daud 2 ,
  • Ahmed Awaisu 1 ,
  • Ahsan Sethi 3 ,
  • Alla El-Awaisi 1 ,
  • Derek Stewart 1 ,
  • Marwan Farouk Abu-Hijleh 4 &
  • Zubin Austin 5  

BMC Medical Education volume  24 , Article number:  886 ( 2024 ) Cite this article

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The quality of the learning environment significantly impacts student engagement and professional identity formation in health professions education. Despite global recognition of its importance, research on student perceptions of learning environments across different health education programs is scarce. This study aimed to explore how health professional students perceive their learning environment and its influence on their professional identity development.

An explanatory mixed-methods approach was employed. In the quantitative phase, the Dundee Ready Education Environment Measure [Minimum–Maximum possible scores = 0–200] and Macleod Clark Professional Identity Scale [Minimum–Maximum possible scores = 1–45] were administered to Qatar University-Health students ( N  = 908), with a minimum required sample size of 271 students. Data were analyzed using SPSS, including descriptive statistics and inferential analysis. In the qualitative phase, seven focus groups (FGs) were conducted online via Microsoft Teams. FGs were guided by a topic guide developed from the quantitative results and the framework proposed by Gruppen et al. (Acad Med 94:969-74, 2019), transcribed verbatim, and thematically analyzed using NVIVO®.

The questionnaire response rate was 57.8% (525 responses out of 908), with a usability rate of 74.3% (390 responses out of 525) after excluding students who only completed the demographic section. The study indicated a “more positive than negative” perception of the learning environment (Median [IQR] = 132 [116–174], Minimum–Maximum obtained scores = 43–185), and a “good” perception of their professional identity (Median [IQR] = 24 [22–27], Minimum–Maximum obtained scores = 3–36). Qualitative data confirmed that the learning environment was supportive in developing competence, interpersonal skills, and professional identity, though opinions on emotional support adequacy were mixed. Key attributes of an ideal learning environment included mentorship programs, a reward system, and measures to address fatigue and boredom.

Conclusions

The learning environment at QU-Health was effective in developing competence and interpersonal skills. Students' perceptions of their learning environment positively correlated with their professional identity. Ideal environments should include mentorship programs, a reward system, and strategies to address fatigue and boredom, emphasizing the need for ongoing improvements in learning environments to enhance student satisfaction, professional identity development, and high-quality patient care.

Peer Review reports

The learning environment is fundamental to higher education and has a profound impact on student outcomes. As conceptualized by Gruppen et al. [ 1 ], it comprises a complex interplay of physical, social, and virtual factors that shape student engagement, perception, and overall development. Over the last decade, there has been a growing global emphasis on the quality of the learning environment in higher education [ 2 , 3 , 4 ]. This focus stems from the recognition that a well-designed learning environment that includes good facilities, effective teaching methods, strong social interactions, and adherence to cultural and administrative standards can greatly improve student development [ 2 , 5 , 6 , 7 ]. Learning environments impact not only knowledge acquisition and skill development but also value formation and the cultivation of professional attitudes [ 5 ].

Professional identity is defined as the “attitudes, values, knowledge, beliefs, and skills shared with others within a professional group” [ 8 ]. The existing research identified a significant positive association between the development of professional identity and the quality of the learning environment, and this association is characterized by being multifaceted and dynamic [ 9 ]. According to Hendelman and Byszewski [ 10 ] a supportive learning environment, characterized by positive role models, effective feedback mechanisms, and opportunities for reflective practice, fosters the development of a strong professional identity among medical students. Similarly, Jarvis-Selinger et al. [ 11 ] argue that a nurturing learning environment facilitates the socialization process which enables students to adopt and integrate the professional behaviors and attitudes expected in their field. Furthermore, Sarraf-Yazdi et al. [ 12 ] highlighted that professional identity formation is a continuous and multifactorial process involving the interplay of individual values, beliefs, and environmental factors. This dynamic process is shaped by both clinical and non-clinical experiences within the learning environment [ 12 ].

Various learning theories, such as the Communities of Practice (CoP) theory [ 13 ], emphasize the link between learning environments and learning outcomes, including professional identity development. The CoP theory describes communities of professionals with a shared knowledge interest who learn through regular interaction [ 13 , 14 ]. Within the CoP, students transition from being peripheral observers to central members [ 15 ]. Therefore, the CoP theory suggests that a positive learning environment is crucial for fostering learning, professional identity formation, and a sense of community [ 16 ].

Undoubtedly, health professional education programs (e.g., Medicine, Dental Medicine, Pharmacy, and Health Sciences) play a vital role not only in shaping the knowledge, expertise, and abilities of health professional students but also in equipping them with the necessary competencies for implementing healthcare initiatives and strategies and responding to evolving healthcare demands [ 17 ]. Within the field of health professions education, international organizations like the United Nations Educational, Scientific, and Cultural Organization (UNESCO), European Union (EU), American Council on Education (ACE), and World Federation for Medical Education (WFME) have emphasized the importance of high-quality learning environments in fostering the development of future healthcare professionals and called for considerations of the enhancement of the quality of the learning environment of health profession education programs [ 18 , 19 ]. These environments are pivotal for nurturing both the academic and professional growth necessary to navigate an increasingly globalized healthcare landscape [ 18 , 19 ].

Professional identity development is integral to health professions education which evolves continuously from early university years until later stages of the professional life as a healthcare practitioner [ 20 , 21 ]. This ongoing development helps students establish clear professional roles and boundaries, thereby reducing role ambiguity within multidisciplinary teams [ 9 ]. It is expected that as students advance in their professional education, their perception of the quality of the learning environment changes, which influences their learning experiences, the development of their professional identity, and their sense of community [ 22 ]. Cruess et al. [ 23 ] asserted that medical schools foster professional identity through impactful learning experiences, effective role models, clear curricula, and assessments. A well-designed learning environment that incorporates these elements supports medical students' socialization and professional identity formation through structured learning, reflective practices, and constructive feedback in both preclinical and clinical stages [ 23 ].

Despite the recognized importance of the quality of learning environments and their influence on student-related outcomes, this topic has been overlooked regionally and globally [ 24 , 25 , 26 , 27 , 28 , 29 , 30 ]. There is a significant knowledge gap in understanding how different components of the learning environment specifically contribute to professional identity formation. Most existing studies focus on general educational outcomes without exploring the detailed ways in which the learning environment shapes professional attitudes, values, and identity. Moreover, there is a global scarcity of research exploring how students’ perceptions of the quality of the learning environment and professional identity vary across various health profession education programs at different stages of their undergraduate education. This lack of comparative studies makes it challenging to identify best practices that can be adapted across different educational contexts. Furthermore, most research tends to focus on single-discipline studies, neglecting the interdisciplinary nature of modern healthcare education, which is essential for preparing students for collaborative practice in real-world healthcare settings. Considering the complex and demanding nature of health profession education programs and the increased emphasis on the quality of learning environments by accreditation bodies, examining the perceived quality of the educational learning environment by students is crucial [ 19 ]. Understanding students’ perspectives can provide valuable insights into areas needing improvement and highlight successful strategies that enhance both learning environment and experiences and professional identity development.

This research addresses this gap by focusing on the interdisciplinary health profession education programs to understand the impact of the learning environment on the development of the professional identity of students and its overall influence on their learning experiences. The objectives of this study are to 1) examine the perception of health professional students of the quality of their learning environment and their professional identity, 2) identify the association between health professional students’ perception of the quality of their learning environment and the development of their professional identity, and 3) explore the expectations of health professional students of the ideal educational learning environment. This research is essential in providing insights to inform educational practices globally to develop strategies to enhance the quality of health profession education.

Study setting and design

This study was conducted at Qatar University Health (QU Health) Cluster which is an interdisciplinary health profession education program that was introduced as the national provider of higher education in health and medicine in the state of Qatar. QU Health incorporates five colleges: Health Sciences (CHS), Pharmacy (CPH), Medicine (CMED), Dental Medicine (CDEM) and Nursing (CNUR) [ 31 ]. QU Health is dedicated to advancing inter-professional education (IPE) through its comprehensive interdisciplinary programs. By integrating IPE principles into the curriculum and fostering collaboration across various healthcare disciplines, the cluster prepares students to become skilled and collaborative professionals. Its holistic approach to teaching, research, and community engagement not only enhances the educational experience but also addresses local and regional healthcare challenges, thereby making a significant contribution to the advancement of population health in Qatar [ 32 ]. This study was conducted from November 2022 to July 2023. An explanatory sequential mixed methods triangulation approach was used for an in-depth exploration and validation of the quantitative results qualitatively [ 33 , 34 ]. Ethical approval for the study was obtained from the Qatar University Institutional Review Board (approval number: QU-IRB 1734-EA/22).

For the quantitative phase, a questionnaire was administered via SurveyMonkey® incorporating two previously validated questionnaires: the Dundee Ready Educational Environment Measure (DREEM), developed by Roff et al. in 1997 [ 35 ], and the Macleod Clark Professional Identity Scale-9 (MCPIS-9), developed by Adam et al. in 2006 [ 8 ]. Integrating DREEM and MCPIS-9 into a single questionnaire was undertaken to facilitate a comprehensive evaluation of two distinct yet complementary dimensions—namely, the educational environment and professional identity—that collectively influence the learning experience and outcomes of students, as no single instrument effectively assesses both aspects simultaneously [ 36 ]. The survey comprised three sections—Section A: sociodemographic characteristics, Section B: the DREEM scoring scale for assessing the quality of the learning environment, and Section C: the MCPIS-9 scoring scale for assessing professional identity. For the qualitative phase, seven focus groups (FGs) were arranged with a sample of QU-Health students. The qualitative and quantitative data obtained were integrated at the interpretation and reporting level using a narrative, contiguous approach [ 37 , 38 ].

Quantitative phase

Population and sampling.

The total population sampling approach in which all undergraduate QU-Health students who had declared their majors (i.e., the primary field of study that an undergraduate student has chosen during their academic program) at the time of conducting the study in any of the four health colleges under QU-Health ( N  = 908), namely, CPH, CMED, CDEM, and CHS, such as Human Nutrition (Nut), Biomedical Science (Biomed), Public Health (PH), and Physiotherapy (PS), were invited to participate in the study. Nursing students were excluded from this study because the college was just established in 2022; therefore, students were in their general year and had yet to declare their majors at the time of the study. The minimum sample size required for the study was determined to be 271 students based on a margin error of 5%, a confidence level of 95%, and a response distribution of 50%.

Data collection

Data was collected in a cross-sectional design. After obtaining the approval of the head of each department, contact information for eligible students was extracted from the QU-Health student databases for each college, and invitations were sent via email. The distribution of these invitations was done by the administrators of the respective colleges. The invitation included a link to a self-administered questionnaire on SurveyMonkey® (Survey Monkey Inc., San Mateo, California, USA), along with informed consent information. All 908 students were informed about the study’s purpose, data collection process, anonymity and confidentiality assurance, and the voluntary nature of participation. The participants were sent regular reminders to complete the survey to increase the response rate.

A focused literature review identified the DREEM as the most suitable validated tool for this study. The DREEM is considered the gold standard for assessing undergraduate students' perceptions of their learning environment [ 35 ]. Its validity and reliability have been consistently demonstrated across various settings (i.e., clinical and non-clinical) and health professions (e.g., nursing, medicine, dentistry, and pharmacy), in multiple countries worldwide, including the Gulf Cooperation Council countries [ 24 , 35 , 39 , 40 , 41 , 42 ]. The DREEM is a 50-item inventory divided into 5 subscales and developed to measure the academic climate of educational institutions using a five-point Likert scale from 0 “strongly disagree” to 4 “strongly agree”. The total score ranges from 0 to 200, with higher scores reflecting better perceptions of the learning environment [ 35 , 39 , 43 ]. The interpretation includes very poor (0–50), plenty of problems (51–100), more positive than negative (101–151), and excellent (151–200).

The first subscale, Perception to Learning (SpoL), with 12 items scoring 0–48. Interpretation includes very poor (0–12), teaching is viewed negatively (13–24), a more positive approach (25–36), and teaching is highly thought of (37–48). The second domain, Perception to Teachers (SpoT), with 11 items scoring 0–44. Interpretation includes abysmal (0–11), in need of some retraining (12–22), moving in the right direction (23–33), and model teachers (34–44). The third domain, academic self-perception (SASP), with 8 items scoring 0–32. Interpretation includes a feeling of total failure (0–8), many negative aspects (9–16), feeling more on the positive side (17–24), and confident (25–32). The fourth domain, Perception of the atmosphere (SPoA), with 12 items scoring 0–48. Interpretation includes a terrible environment (0–12); many issues need to be changed (13–24), a more positive atmosphere (25–36), and a good feeling overall (37–48). Lastly, the fifth domain, social self-perception (SSSP), with 7 items scoring 0–28. Interpretation includes Miserable (0–7), Not a nice place (8–14), Not very bad (15–21), and very good socially (22–28).

Several tools have been developed to explore professional identity in health professions [ 44 ], but there is limited research on their psychometric qualities [ 45 ]. The MCPIS-9 is notable for its robust psychometric validation and was chosen for this study due to its effectiveness in a multidisciplinary context as opposed to other questionnaires that were initially developed for the nursing profession [ 8 , 46 , 47 ]. MCPIS-9 is a validated 9-item instrument, which uses a 5-point Likert response scale, with scores ranging from 1 “strongly disagree” to 5 “strongly agree”. Previous studies that utilized the MCPIS-9 had no universal guidance for interpreting the MCPIS-9 score; however, the higher the score, the stronger the sense of professional identity [ 46 , 48 ].

Data analysis

The quantitative data were analyzed using SPSS software (IBM SPSS Statistics for Windows, version 27.0; IBM Corp., Armonk, NY, USA). The original developers of the DREEM inventory identified nine negative items: items 11, 12, 19, 20, 21, 23, 42, 43, and 46 – these items were reverse-coded. Additionally, in the MCPIS-9 tool, the original developers identified three negative items: items 3, 4, and 5. Descriptive and inferential analyses were also conducted. Descriptive statistics including number (frequencies [%]), mean ± SD, and median (IQR), were used to summarize the demographics and responses to the DREEM and MCPIS-9 scoring scales. In the inferential analysis, to test for significant differences between demographic subgroups in the DREEM and MCPIS-9 scores, Kruskal–Wallis tests were used for variables with more than two categories, and Mann–Whitney U-tests were used for variables with two categories. Spearman's rank correlation analysis was used to investigate the association between perceived learning environment and professional identity development. The level of statistical significance was set a priori at p  < 0.05. The internal consistency of the DREEM and MCPIS-9 tools was tested against the acceptable Cronbach's alpha value of 0.7.

Qualitative phase

A purposive sampling approach was employed to select students who were most likely to provide valuable insights to gain a deeper understanding of the topic. The inclusion criteria required that participants should have declared their major in one of the following programs: CPH, CMED, CDEM, CHS: Nut, Biomed, PS, and PH. This selection criterion aimed to ensure that participants had sufficient knowledge and experience related to their chosen fields of study within QU-Health. Students were included if they were available and willing to share their experiences and thoughts. Students who did not meet these criteria were excluded from participation. To ensure a representative sample, seven FGs were conducted, one with each health professional education program. After obtaining the approval of the head of each department, participants were recruited by contacting the class representative of each professional year to ask for volunteers to join and provide their insights. Each FG involved students from different professional years to ensure a diverse representation of experiences and perspectives.

The topic guide (Supplementary Material 1) was developed and conceptualized based on the research objectives, selected results from the quantitative phase, and the Gruppen et. al. framework [ 1 ]. FGs were conducted online using Microsoft Teams® through synchronous meetings. Before initiating the FGs, participants were informed of their rights and returned signed consent forms to the researchers. FGs were facilitated by two research assistants (AA and OY), each facilitating separate sessions. The facilitators, who had prior experience with conducting FGs and who were former pharmacy students from the CPH, were familiar with some of the participants, and hence were able to encourage open discussion, making it easier for students to share their perceptions of the learning environment within the QU Health Cluster. Participants engaged in concurrent discussions were encouraged to use the "raise hand" feature on Microsoft Teams to mimic face-to-face interactions. Each FG lasted 45–60 min, was conducted in English, and was recorded and transcribed verbatim and double-checked for accuracy. After the seventh FG, the researchers were confident that a saturation point had been reached where no new ideas emerged, and any further data collection through FGs was unnecessary. Peer and supervisory audits were conducted throughout the research process.

The NVIVO ® software (version 12) was utilized to perform a thematic analysis incorporating both deductive and inductive approaches. The deductive approach involved organizing the data into pre-determined categories based on the Gruppen et al. framework, which outlines key components of the learning environment. This framework enabled a systematic analysis of how each component of the learning environment contributes to students' professional development and highlighted areas for potential improvement. Concurrently, the inductive approach was applied to explore students' perceptions of an ideal learning environment, facilitating the emergence of new themes and insights directly from the data, independent of pre-existing categories. This dual approach provided a comprehensive understanding of the data by validating the existing theory while also exploring new findings [ 49 ]. Two coders were involved in coding the transcripts (AA and BM) and in cases of disagreements between researchers, consensus was achieved through discussion.

The response rate was 57.8% (525 responses out of 908), while the usability rate was 74.3% (390 responses out of 525) after excluding students who only completed the demographic section. The demographic and professional characteristics of the participants are presented in Table  1 . The majority were Qataris (37.0% [ n  = 142]), females (85.1% [ n  = 332]), and of the age group of 21–23 years (51.7% [ n  = 201]). The students were predominantly studying at the CHS (36.9%[ n  = 144]), in their second professional year (37.4% [ n  = 146]), and had yet to be exposed to experiential learning, that is, clinical rotations (70.2% [ n  = 273]).

Perceptions of students of their learning environment

The overall median DREEM score for study participants indicated that QU Health students perceive their learning environment to be "more positive than negative" (132 [IQR = 116–174]). The reliability analysis for this sample of participants indicated a Cronbach's alpha for the total DREEM score of 0.94, and Cronbach's alpha scores for each domain of the DREEM tool, SPoL, SPoT, SASP, SPoA, and SSSP of 0.85, 0.74, 0.81, 0.85, and 0.65, respectively.

Individual item responses representing each domain of the DREEM tool are presented in Table  2 . For Domain I, QU Health students perceived the teaching approach in QU Health to be "more positive" (32 [IQR = 27–36]). Numerous participants agreed that the teaching was well-focused (70.7% [ n  = 274]), student-focused (66.1% [ n  = 254]) and aimed to develop the competencies of students (72.0% [ n  = 278]). The analysis of students’ perceptions related to Domain II revealed that faculty members were perceived to be “moving in the right direction” (30 [IQR = 26–34]). Most students agreed that faculty members were knowledgeable (90.7%[ n  = 345]) and provided students with clear examples and constructive feedback (77.6% [ n  = 294] and 63.8% [ n  = 224], respectively. Furthermore, the analysis of Domain III demonstrated that QU Health students were shown to have a "positive academic self-perception" (22 [IQR = 19–25]). In this regard, most students believed that they were developing their problem-solving skills (78% [ n  = 292]) and that what they learned was relevant to their professional careers (76% [ n  = 288]). Furthermore, approximately 80% ( n  = 306) of students agreed that they had learned empathy in their profession. For Domain IV, students perceived the atmosphere of their learning environment to be "more positive" (32 [IQR = 14–19]). A substantial number of students asserted that there were opportunities for them to develop interpersonal skills (77.7% [ n  = 293]), and that the atmosphere motivated them as learners (63.0% [ n  = 235]). Approximately one-third of students believed that the enjoyment did not outweigh the stress of studying (32.3% [ n  = 174]). Finally, analysis of Domain V indicates that students’ social self-perception was “not very bad” (17 [IQR = 27–36]). Most students agreed that they had good friends at their colleges (83% [ n  = 314]) and that their social lives were good (68% [ n  = 254]).

Table 3 illustrates the differences in the perception of students of their overall learning environment according to their demographic and professional characteristics. No significant differences were noted in the perception of the learning environment among the subgroups with selected demographic and professional characteristics, except for the health profession program in which they were enrolled ( p -value < 0.001), whether they had relatives who studied or had studied the same profession ( p -value < 0.002), and whether they started their experiential learning ( p -value = 0.043). Further analyses comparing the DREEM subscale scores according to their demographic and professional characteristics are presented in Supplementary Material 1.

Students’ perceptions of their professional identities

The students provided positive responses relating to their perceptions of their professional identity (24.00 IQR = [22–27]). The reliability analysis of this sample indicated a Cronbach's alpha of 0.605. The individual item responses representing the MCPIS-9 tool are presented in Table  2 . Most students (85% [ n  = 297]) expressed pleasant feelings about belonging to their own profession, and 81% ( n  = 280) identified positively with members of their profession. No significant differences were noted in the perception of students of their professional identity when analyzed against selected demographic subgroups, except for whether they had relatives who had studied or were studying the same profession ( p -value = 0.027). Students who had relatives studying or had studied the same profession tended to perceive their professional identity better (25 IQR = [22–27] and 24 IQR = [21–26], respectively) (Table  3 ).

Association between MCPIS-9 and DREEM

Spearman's rank correlation between the DREEM and MCPIS-9 total scores indicated an intermediate positive correlation between perceptions of students toward their learning environment and their professional identity development (r = 0.442, p -value < 0.001). The DREEM questionnaire, with its 50 items divided into five subscales, comprehensively assessed various dimensions of the learning environment. Each subscale evaluated a distinct aspect of the educational experience, such as the effectiveness of teaching, teacher behavior and attitudes, academic confidence, the overall learning atmosphere, and social integration. The MCPIS-9 questionnaire specifically assessed professional identity through nine items that measure attitudes, values, and self-perceived competence in the professional domain. The positive correlation demonstrated between the DREEM and MCPIS-9 scores indicated that as students perceive their learning environment more positively, their professional identity is also enhanced.

Thirty-seven students from the QU Health colleges were interviewed: eleven from CPH, eight from CMED, four from CDEM, and fourteen from CHS (six from Nut, three from PS, three from Biomed, and three from PH). Four conventional themes were generated deductively using Gruppen et al.’s conceptual framework, while one theme was derived through inductive analysis. The themes and sub-themes generated are demonstrated in Table  4 .

Theme 1. The personal component of the learning environment

This theme focused on student interactions and experiences within their learning environment and their impact on perceptions of learning, processes, growth, and professional development.

Sub-theme 1.1. Experiences influencing professional identity formation

Students classified their experiences into positive and negative. Positive experiences included hands-on activities such as on-campus practical courses and pre-clinical activities, which built their confidence and professional identity. In this regard, one student mentioned:

“Practical courses are one of the most important courses to help us develop into pharmacists. They make you feel confident in your knowledge and more willing to share what you know.” [CPH-5]

Many students claimed that interprofessional education (IPE) activities enhanced their self-perception, clarified their roles, and boosted their professional identity and confidence. An interviewee stated:

"I believe that the IPE activity,…., is an opportunity for us to explore our role. It has made me know where my profession stands in the health sector and how we all depend on each other through interprofessional thinking and discussions." [CHS-Nut-32]

However, several participants reported that an extensive workload hindered their professional identity development. A participant stated:

“The excessive workload prevents us from joining activities that would contribute to our professional identity development. Also, it restricts our networking opportunities and makes us always feel burnt out.” [CHS-Nut-31]

Sub-theme 1.2. Strategies used by students to pursue their goals

QU Health students employed various academic and non-academic strategies to achieve their objectives, with many emphasizing list-making and identifying effective study methods as key approaches:

“Documentation. I like to see tasks that I need to do on paper. Also, I like to classify my tasks based on their urgency. I mean, deadlines.” [CHS-Nut-31]
“I always try to be as efficient as possible when studying and this can be by knowing what studying method best suits me.” [CHS-Biomed-35]

Nearly all students agreed that seeking feedback from faculty was crucial for improving their work and performance. In this context, a student said:

“We must take advantage of the provided opportunity to discuss our assignments, projects, and exams, like what we did correctly, and what we did wrongly. They always discuss with us how to improve our work on these things.” [CHS-Nut-32]

Moreover, many students also believed that developing communication skills was vital for achieving their goals, given their future roles in interprofessional teams. A student mentioned:

“Improving your communication skills is a must because inshallah (with God’s will) in the future we will not only work with biomedical scientists, but also with nurses, pharmacists, and doctors. So, you must have good communication abilities.” [CHS-Biomed-34]

Finally, students believe that networking is crucial for achieving their goals because it opens new opportunities for them as stated by a student:

“Networking with different physicians or professors can help you to know about research or training opportunities that you could potentially join.” [CMED-15]

Subtheme 1.3. Students’ mental and physical well-being

Students agreed that while emotional well-being is crucial for good learning experiences and professional identity development, colleges offered insufficient support. An interviewee stated:

“We simply don't have the optimal support we need to take care of our emotional well-being as of now, despite how important it is and how it truly reflects on our learning and professional development” [CDEM-20]

Another student added:

“…being in an optimal mental state provides us with the opportunity to acquire all required skills that would aid in our professional identity development. I mean, interpersonal skills, adaptability, self-reflection” [CPH-9]

Students mentioned some emotional support provided by colleges, such as progress tracking and stress-relief activities. Students said:

“During P2 [professional year 2], I missed a quiz, and I was late for several lectures. Our learning support specialist contacted me … She was like, are you doing fine? I explained everything to her, and she contacted the professors for their consideration and support.” [CPH-7]
“There are important events that are done to make students take a break and recharge, but they are not consistent” [CHS-PS-27]

On the physical well-being front, students felt that their colleges ensured safety, especially in lab settings, with proper protocols to avoid harm. A student mentioned:

“The professors and staff duly ensure our safety, especially during lab work. They make sure that we don't go near any harmful substances and that we abide by the lab safety rules” [CHS-Biomed -35]

Theme 2. Social component of the learning environment

This theme focused on how social interactions shape students’ perceptions of learning environments and learning experiences.

Sub-theme 2.1. Opportunities for community engagement

Participants identified various opportunities for social interactions through curricular and extracurricular activities. Project-based learning (PBL) helped them build connections, improve teamwork and enhance critical thinking and responsibility as stated by one student:

“I believe that having PBL as a big part of our learning process improves our teamwork and interpersonal skills and makes us take responsibility in learning, thinking critically, and going beyond what we would have received in class to prepare very well and deep into the topic.” [CMED-12]

Extracurricular activities, including campaigns and events, helped students expand their social relationships and manage emotional stress. A student stated:

“I think that the extracurricular activities that we do, like the campaigns or other things that we hold in the college with other students from other colleges, have been helpful for me in developing my personality and widening my social circle. Also, it dilutes the emotional stress we are experiencing in class” [CDEM-22]

Sub-theme 2.2. Opportunities for learner-to-patient interactions

Students noted several approaches their colleges used to enhance patient-centered education and prepare them for real-world patient interactions. These approaches include communication skills classes, simulated patient scenarios, and field trips. Students mentioned:

“We took a class called Foundation of Health, which mainly focused on how to communicate our message to patients to ensure that they were getting optimal care. This course made us appreciate the term ‘patient care’ more.” [CHS-PH-38]
“We began to appreciate patient care when we started to take a professional skills course that entailed the implementation of a simulated patient scenario. We started to realize that communication with patients didn’t go as smoothly as when we did it with a colleague in the classroom.” [CPH-1]
“We went on a field trip to ‘Shafallah Center for Persons with Disability’ and that helped us to realize that there were a variety of patients that we had to care for, and we should be physically and mentally prepared to meet their needs.” [CDEM-21]

Theme 3. Organizational component of the learning environment

This theme explored students' perceptions of how the college administration, policies, culture, coordination, and curriculum design impact their learning experiences.

Sub-theme 3.1. Curriculum and study plan

Students valued clinical placements for their role in preparing them for the workplace and developing professional identity. A student stated:

“Clinical placements are very crucial for our professional identity development; we get the opportunity to be familiarized with and prepared for the work environment.” [CHS-PS-27]

However, students criticized their curriculum for not equipping them with adequate knowledge and skills. For example, a student said:

“… Not having a well-designed curriculum is of concern. We started very late in studying dentistry stuff and that led to us cramming all the necessary information that we should have learned.” [CDEM-20]

Furthermore, students reported that demanding schedules and limited course availability hindered learning and delayed progress:

“Last semester, I had classes from Sunday to Thursday from 8:00 AM till 3:00 PM in the same classroom, back-to-back, without any break. I was unable to focus in the second half of the day.” [CHS-Nut-38]
“Some courses are only offered once a year, and they are sometimes prerequisites for other courses. This can delay our clinical internship or graduation by one year.” [CHS-Biomed-36]

Additionally, the outdated curriculum was seen as misaligned with advancements in artificial intelligence (AI). One student stated:

“… What we learn in our labs is old-fashioned techniques, while Hamad Medical Corporation (HMC) is following a new protocol that uses automation and AI. So, I believe that we need to get on track with HMC as most of us will be working there after graduation.” [CHS-Biomed-35]

Sub-theme 3.2. Organizational climate and policies

Students generally appreciated the positive university climate and effective communication with the college administration which improves course quality:

“Faculty members and the college administration usually listen to our comments about courses or anything that we want to improve, and by providing a course evaluation at the end of the semester, things get better eventually.” [CPH-2]

Students also valued faculty flexibility with scheduling exams and assignments, and praised the new makeup exam policy which enhances focus on learning:

“Faculty members are very lenient with us. If we want to change the date of the exam or the deadline for any assignment, they agree if everyone in the class agrees. They prioritize the quality of our work over just getting an assignment done.” [CHS-PS-37]
“I am happy with the introduction of makeup exams. Now, we are not afraid of failing and losing a whole year because of a course. I believe that this will help us to focus on topics, not just cramming the knowledge to pass.” [CPH-9]

However, students expressed concerns about the lack of communication between colleges and clinical placements and criticized the lengthy approval process for extracurricular activities:

“There is a contract between QU and HMC, but the lack of communication between them puts students in a grey area. I wish there would be better communication between them.” [CMED-15]
“To get a club approved by QU, you must go through various barriers, and it doesn't work every time. A lot of times you won't get approved.” [CMED-14]

Theme 4. Materialistic component of the learning environment

This theme discussed how physical and virtual learning spaces affect students' learning experiences and professional identity.

Sub-theme 4.1. The physical space for learning

Students explained that the interior design of buildings and the fully equipped laboratory facilities in their programs enhanced focus and learning:

“The design has a calming effect, all walls are simple and isolate the noise, the classrooms are big with big windows, so that the sunlight enters easily, and we can see the green grass. This is very important for focusing and optimal learning outcomes.” [CPH-5]
“In our labs, we have beds and all the required machines for physiotherapy exercises and practical training, and we can practice with each other freely.” [CHS-PS-27]

Students from different emphasized the need for dedicated lecture rooms for each batch and highlighted the importance of having on-site cafeterias to avoid disruptions during the day:

“We don't have lecture rooms devoted to each batch. Sometimes we don't even find a room to attend lectures and we end up taking the lectures in the lab, which makes it hard for us to focus and study later.” [CDEM-23]
“Not having a cafeteria in this building is a negative point. Sometimes we miss the next lecture or part of it if we go to another building to buy breakfast.” [CHS-Nut-29]

Sub-theme 4.2. The virtual space for online learning

Students appreciated the university library's extensive online resources and free access to platforms like Microsoft Teams and Webex for efficient learning and meetings. They valued recorded lectures for flexible study and appreciated virtual webinars and workshops for global connectivity.

“QU Library provides us with a great diversity and a good number of resources, like journals or books, as well as access medicine, massive open online courses, and other platforms that are very useful for studying.” [CMED-16].
“Having your lectures recorded through virtual platforms made it easier to take notes efficiently and to study at my own pace.” [CHS-PS-38]
"I hold a genuine appreciation for the provided opportunities to register in online conferences. I remember during the COVID-19 pandemic, I got the chance to attend an online workshop. This experience allowed me to connect with so many people from around the world." [CMED-15]

Theme 5. Characteristics of an ideal learning environment

This theme explored students’ perceptions of an ideal learning environment and its impact on their professional development and identity.

Sub-theme 5.1. Active learning and professional development supporting environment

Students highlighted that an ideal learning environment should incorporate active learning methods and a supportive atmosphere. They suggested using simulated patients in case-based learning and the use of game-based learning platforms:

“I think if we have, like in ITQAN [a Clinical Simulation and Innovation Center located on the Hamad Bin Khalifa Medical City (HBKMC) campus of Hamad Medical Corporation (HMC)], simulated patients, I think that will be perfect like in an “Integrated Case-Based Learning” case or professional skills or patient assessment labs where we can go and intervene with simulated patients and see what happens as a consequence. This will facilitate our learning.” [CPH-4]
“I feel that ‘Kahoot’ activities add a lot to the session. We get motivated and excited to solve questions and win. We keep laughing, and I honestly feel that the answers to these questions get stuck in my head.” [CHS-PH-38].

Students emphasized the need for more opportunities for research, career planning, and equity in terms of providing resources and opportunities for students:

“Students should be provided with more opportunities to do research, publish, and practice.” [CMED-16]
“We need better career planning and workshops or advice regarding what we do after graduation or what opportunities we have.” [CHS-PS-25]
“I think that opportunities are disproportionate, and this is not ideal. I believe all students should have the same access to opportunities like having the chance to participate in conferences and receiving research opportunities, especially if one fulfills the requirements.” [CHS-Biomed-35]

Furthermore, the students proposed the implementation of mentorship programs and a reward system to enable a better learning experience:

“Something that could enable our personal development is a mentorship program, which our college started to implement this year, and I hope they continue to because it’s an attribute of an ideal learning environment.” [CPH-11]
“There has to be some form of reward or acknowledgments to students, especially those who, for example, have papers published or belong to leading clubs, not just those who are, for example, on a dean’s list because education is much more than just academics.” [CHS-PS-26]

Subtheme 5.2. Supportive physical environment

Participants emphasized that the physical environment of the college significantly influences their learning attitudes. A student said:

“The first thing that we encounter when we arrive at the university is the campus. I mean, our early thoughts toward our learning environment are formed before we even know anything about our faculty members or the provided facilities. So, ideally, it starts here.” [CPH-10]

Therefore, students identified key characteristics of an optimal physical environment which included: having a walkable campus, designated study and social areas, and accessible food and coffee.

“I think that learning in what they refer to as a walkable campus, which entails having the colleges and facilities within walking distance from each other, without restrictions of high temperature and slow transportation, is ideal.” [CPH-8]
“The classrooms and library should be conducive to studying and focusing, and there should also be other places where one can actually socialize and sit with one’s friends.” [CDEM-22]
“It is really important to have a food court or café in each building, as our schedules are already packed, and we have no time to go get anything for nearby buildings.” [CHS-Biomed-34]

Data integration

Table 5 represents the integration of data from the quantitative and qualitative phases. It demonstrates how the quantitative findings informed and complemented the qualitative analysis and explains how quantitative data guided the selection of themes in the qualitative phase. The integration of quantitative and qualitative data revealed both convergences and divergences in students' views of their learning environment. Both data sources consistently indicated that the learning environment supported the development of interpersonal skills, fostered strong relationships with faculty, and promoted an active, student-centered learning approach. This environment was credited with enhancing critical thinking, independence, and responsibility, as well as boosting students' confidence and competence through clear role definitions and constructive faculty feedback.

However, discrepancies emerged between the two phases. Quantitative data suggested general satisfaction with timetables and support systems, while qualitative data uncovered significant dissatisfaction. Although quantitative results indicated that students felt well-prepared and able to memorize necessary material, qualitative findings revealed challenges with concentration and focus. Furthermore, while quantitative data showed contentment with institutional support, qualitative responses pointed to shortcomings in emotional and physical support.

This study examined the perceptions of QU Health students regarding the quality of their learning environment and the characteristics of an ideal learning environment. Moreover, this study offered insights into the development of professional identity, emphasizing the multifaceted nature of learning environments and their substantial impact on professional identity formation.

Perceptions of the learning environment

The findings revealed predominantly positive perceptions among students regarding the quality of the overall learning environment at QU Health and generally favorable perception of all five DREEM subscales, which is consistent with the international studies using the DREEM tool [ 43 , 50 , 51 , 52 , 53 , 54 ]. Specifically, participants engaged in experiential learning expressed heightened satisfaction, which aligns with existing research indicating that practical educational approaches enhance student engagement and satisfaction [ 55 , 56 ]. Additionally, despite limited literature, students without relatives in the same profession demonstrated higher perceptions of their learning environment, possibly due to fewer preconceived expectations. A 2023 systematic review highlighted how students’ expectations influence their satisfaction and academic achievement [ 57 ]. However, specific concerns arose regarding the learning environment, including overemphasis on factual learning in teaching, student fatigue, and occasional boredom. These issues were closely linked to the overwhelming workload and conventional teaching methods, as identified in the qualitative phase.

Association between learning environment and professional identity

This study uniquely integrated the perceptions of the learning environment with insights into professional identity formation in the context of healthcare education which is a relatively underexplored area in quantitative studies [ 44 , 58 , 59 , 60 ]. This study demonstrated a positive correlation between students' perceptions of the learning environment (DREEM) and their professional identity development (MCPIS-9) which suggested that a more positive learning environment is associated with enhanced professional identity formation. For example, a supportive and comfortable learning atmosphere (i.e., high SPoA scores) can enhance students' confidence and professional self-perception (i.e., high MCPIS-9 scores). The relationship between these questionnaires is fundamental to this study. The DREEM subscales, particularly Perception of Learning (SpoL) and Academic Self-Perception (SASP), relate to how the learning environment supports or hinders the development of a professional identity, as measured by MCPIS-9. Furthermore, the Perception of Teachers (SpoT) subscale examines how teacher behaviors and attitudes impact students, which can influence their professional identity development. The Perception of Atmosphere (SPoA) and Social Self-Perception (SSSP) subscales evaluate the broader environment and social interactions, which are crucial for professional identity formation as they foster a sense of community and belonging.

Employing a mixed methods approach and analyzing both questionnaires and FGs through the framework outlined by Gruppen et al. highlighted key aspects across four dimensions of the learning environment: personal development, social dimension, organizational setting, and materialistic dimension [ 1 ]. First, the study underscored the significance of both personal development and constructive feedback. IPE activities emerged as a key factor that promotes professional identity by cultivating collaboration and role identification which is consistent with Bendowska and Baum's findings [ 61 ]. Similarly, the positive impact of constructive faculty feedback on student learning outcomes aligned with the work of Gan et al. which revealed that feedback from faculty members positively influences course satisfaction and knowledge retention, which are usually reflected in course results [ 62 ]. Importantly, the research also emphasized the need for workload management strategies to mitigate negative impacts on student well-being, a crucial factor for academic performance and professional identity development [ 63 , 64 ]. The inclusion of community events and support services could play a significant role in fostering student well-being and reducing stress, as suggested by Hoferichter et al. [ 65 ]. Second, the importance of the social dimension of the learning environment was further highlighted by the study. Extracurricular activities were identified as opportunities to develop essential interpersonal skills needed for professional identity, mirroring the conclusions drawn by Achar Fujii et al. who argued that extracurricular activities lead to the development of fundamental skills and attitudes to build and refine their professional identity and facilitate the learning process, such as leadership, commitment, and responsibility [ 66 ]. Furthermore, Magpantay-Monroe et al. concluded that community and social engagement led to professional identity development in nursing students through the expansion of their knowledge and communication with other nursing professionals [ 67 ]. PBL activities were another key element that promoted critical thinking, learning, and ultimately, professional identity development in this study similar to what was reported by Zhou et al. and Du et al. [ 68 , 69 ]. Third, the organizational setting, particularly the curriculum and clinical experiences, emerged as crucial factors. Clinical placements and field trips were found to be instrumental in cultivating empathy and professional identity [ 70 , 71 ]. However, maintaining an up-to-date curriculum that reflects advancements in AI healthcare education is equally important, as highlighted by Randhawa and Jackson in 2019 [ 72 ]. Finally, the study underlined the role of the materialistic dimension of the learning environment. Physical learning environments with natural light and managed noise levels were found to contribute to improved academic performance [ 73 , 74 ]. Additionally, the value of online educational resources, such as online library resources and massive open online course, as tools facilitating learning by providing easy access to materials, was emphasized, which is consistent with the observations of Haleem et al. [ 75 ].

The above collectively contribute to shaping students' professional identities through appreciating their roles, developing confidence, and understanding the interdependence of different health professions. These indicate that a supportive and engaging learning environment is crucial for fostering a strong sense of professional identity. Incorporating these student-informed strategies can assist educational institutions in cultivating well-rounded healthcare professionals equipped with the knowledge, skills, and emotional resilience needed to thrive in the dynamic healthcare landscape. Compared to existing quantitative data, this study reported a lower median MCPIS-9 score of 24.0, in contrast to previously reported scores of 39.0, 38.0, 38.0, respectively. [ 76 , 77 , 78 ]. This discrepancy may be influenced by the fact that the participants were in their second professional year, known for weaker identity development [ 79 ]. Students with relatives in the same profession perceived their identity more positively, which is likely due to role model influences [ 22 ].

Expectations of the ideal educational learning environment

This study also sought to identify the key attributes of an ideal learning environment from the perspective of students at QU-Health. The findings revealed a strong emphasis on active learning strategies, aligning with Kolb's experiential learning theory [ 80 ]. This preference suggests a desire to move beyond traditional lecture formats and engage in activities that promote experimentation and reflection, potentially mitigating issues of student boredom. Furthermore, students valued the implementation of simple reward systems such as public recognition, mirroring the positive impact such practices have on academic achievement reported by Dannan in 2020 [ 81 ]. The perceived importance of mentorship programs resonates with the work of Guhan et al. who demonstrated improved academic performance, particularly for struggling students [ 82 ]. Finally, the study highlighted the significance of a walkable campus with accessible facilities. This aligns with Rohana et al. who argued that readily available and useable facilities contribute to effective teaching and learning processes, ultimately resulting in improved student outcomes [ 83 ]. Understanding these student perceptions, health professions education programs can inform strategic planning for curricular and extracurricular modifications alongside infrastructural development.

The complementary nature of qualitative and quantitative methods in understanding student experiences

This study underscored the benefits of employing mixed methods to comprehensively explore the interplay between the learning environment and professional identity formation as complex phenomena. The qualitative component provided nuanced insights that complemented the baseline data provided by DREEM and MCPIS-9 questionnaires. While DREEM scores generally indicated positive perceptions, qualitative findings highlighted the significant impact of experiential learning on students' perceptions of the learning environment and professional identity development. Conversely, discrepancies emerged between questionnaire responses and FG interviews, revealing deeper issues such as fatigue and boredom associated with traditional teaching methods and heavy workloads, potentially influenced by cultural factors. In FGs, students revealed cultural pressures to conform and stigma against expressing dissatisfaction, which questionnaire responses may not capture. Qualitative data allowed students to openly discuss culturally sensitive issues, indicating that interviews complement surveys by revealing insights overlooked in quantitative assessments alone. These insights can inform the design of learning environments that support holistic student development. The study also suggested that cultural factors can influence student perceptions and should be considered in educational research and practice.

Application of findings

The findings from this study can be directly applied to inform and enhance educational practices, as well as to influence policy and practice sectors. Educational institutions should prioritize integrating active learning strategies and mentorship programs to combat issues such as student fatigue and boredom. Furthermore, practical opportunities, including experiential learning and IPE activities, should be emphasized to strengthen professional identity and engagement. To address these challenges comprehensively, policymakers should consider developing policies that support effective workload management and community support services, which are essential for improving student well-being and academic performance. Collaboration between educational institutions and practice sectors can greatly improve students' satisfaction with their learning environment and experience. This partnership enhances the relevance and engagement of their education, leading to a stronger professional identity and better preparation for successful careers.

Limitations

As with all research, this study has several limitations. For instance, there was a higher percentage of female participants compared to males; however, it is noteworthy to highlight the demographic composition of QU Health population, where students are majority female. Furthermore, the CHS, which is one of the participating colleges in this study, enrolls only female students. Another limitation is the potentially underpowered statistical comparisons among the sociodemographic characteristics in relation to the total DREEM and MCPIS-9 scores. Thus, the findings of this study should be interpreted with caution.

The findings of this study reveal that QU Health students generally hold a positive view of their learning environment and professional identity, with a significant positive correlation exists between students’ perceptions of their learning environment and their professional identity. Specifically, students who engaged in experiential learning or enrolled in practical programs rated their learning environment more favorably, and those with relatives in the same profession had a more positive view of their professional identity. The participants of this study also identified several key attributes that contribute to a positive learning environment, including active learning approaches and mentorship programs. Furthermore, addressing issues like fatigue and boredom is crucial for enhancing student satisfaction and professional development.

To build on these findings, future research should focus on longitudinal studies that monitor changes in the perceptions of students over time and identify the long-term impact of implementing the proposed attributes of an ideal learning environment on the learning process and professional identity development of students. Additionally, exploring the intricate dynamics of learning environments and their impact on professional identity can allow educators to better support students in their professional journey. Future research should also continue to explore these relationships, particularly on diverse cultural settings, in order to develop more inclusive and effective educational strategies. This approach will ensure that health professional students are well-prepared to meet the demands of their profession and provide high-quality care to their patients.

Availability of data and materials

The datasets used and/or analysed during the current study are available from the corresponding author on reasonable request.

Abbreviations

United Nations Educational, Scientific, and Cultural Organization

European Union

American Council on Education

World Federation for Medical Education

Communities of Practice

Qatar University Health

College of Health Sciences

College of Pharmacy

College of Medicine

Dental Medicine

College of Nursing

Human Nutrition

Biomedical Science

Public Health

Physiotherapy

Dundee Ready Education Environment Measure

Perception to Learning

Perception to Teachers

Academic Self-Perception

Perception of the Atmosphere

Social Self-Perception

Macleod Clark Professional Identity Scale

Focus Group

InterProfessional Education

Project-Based Learning

Hamad Medical Corporation

Hamad Bin Khalifa Medical City

Artificial Intelligence

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The authors would like to thank all students who participated in this study.

This work was supported by the Qatar University Internal Collaborative Grant: QUCG-CPH-22/23–565.

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Study conception and design: BM, and SE; data collection: BM, OY, AA, and AD; analysis and interpretation of results: all authors; draft manuscript preparation: all authors. All authors reviewed the results and approved the final version of the manuscript.

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Mukhalalati, B., Aly, A., Yakti, O. et al. Examining the perception of undergraduate health professional students of their learning environment, learning experience and professional identity development: a mixed-methods study. BMC Med Educ 24 , 886 (2024). https://doi.org/10.1186/s12909-024-05875-4

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DOI : https://doi.org/10.1186/s12909-024-05875-4

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The Burden of Generational Harm due to Alcohol use in Tanzania: a mixed method study of pregnant women

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Background: Rates of prenatal alcohol use in Sub-Saharan Africa (SSA) are increasing, despite regulatory bodies urging pregnant women to abstain from alcohol. Tanzania has minimal policies, interventions, and young female education addressing alcohol consumption during pregnancy (ACDP), leading to a considerable number of pregnancies being exposed to alcohol and consequent health consequences like fetal alcohol spectrum disorder (FASD). Research investigating the prevalence of ACDP in SSA —specifically in Tanzania— is abundant. In Tanzania, there is a limited understanding of alcohol use practices among pregnant women who consume alcohol (PWCA), as well as community knowledge, attitudes, and cultural beliefs related to ACDP.    Methods: A total of 655 individuals were enrolled in this sequential, explanatory mixed-methods study using systematic random sampling between October 2020 and May 2021. Quantitative survey data from 533 female patients presenting for care at KCMC ED or RHC were analyzed to compare sociodemographics and alcohol use practices among pregnant, younger non-pregnant, and older non-pregnant women using descriptive frequencies in RStudio. Nineteen participants were purposively selected based on quantitative survey data for qualitative semi-structured IDIs exploring knowledge, attitudes, and cultural beliefs surrounding ACDP. A grounded theory approach was used to analyze in-depth interviews (IDIs) in NVivo.    Results: A large percent of pregnant women reported alcohol consumption of at least once per week (42.2%). Older non-pregnant women had the highest rates of alcohol use per week (66.0%) and were more likely to believe alcohol use was acceptable during pregnancy. Younger non-pregnant women reported the highest weekly alcohol expenses, and held the highest prevalence of harmful or hazardous drinking (HHD) (16.4%). Average [SD] AUDIT scores were 1.70 [3.28] for pregnant women, 2.94 [ 4.79] for younger non-pregnant women, and 2.51 [4.36] for older non-pregnant women. Older non-pregnant women exhibited the highest prevalence of depression (31.4%). Average [SD] PHQ-9 scores were 4.71 [3.12] for pregnant women, 5.85 [4.80] for younger non-pregnant women, and 7.29 [5.55] for older non-pregnant women. Qualitative analyses demonstrated that (1) cultural beliefs are intricately tied to perceived benefits of ACDP, (2) a history of alcohol use preceding pregnancy largely influences ACDP, and (3) community views of PWCA are negative.  Significance: Our findings demonstrate a concerning trend of ACDP in Moshi, Tanzania. Cultural and community beliefs, along with limited knowledge of ACDP, among women of all ages appear to influence ACDP and community views of PWCA. Consequently, community-wide education initiatives and pre-pregnancy interventions highlighting the dangers of ACDP are necessary. Holistic support services may help curb alcohol use and improve birth experiences. Further research is needed to explore ACDP as a form of self-medication for depression, fear, anxiety, and pain in pregnant women in SSA.

Competing Interest Statement

The authors have declared no competing interest.

Funding Statement

This project was funded by the Duke Global Health Institute Graduate Student funds (AMP), and the Josiah Trent Foundation (21-06 to CAS). These two financial awards funded the salaries of JK, YS, and MMi as research assistants hired specifically for this study. No other authors received specific funding for this work. Infrastructure built by NIH grants (R01 AA027512 to CAS) was used to support the data collection and analysis processed for this grant to understand gender-related aspects of alcohol use at KCMC. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

Author Declarations

I confirm all relevant ethical guidelines have been followed, and any necessary IRB and/or ethics committee approvals have been obtained.

The details of the IRB/oversight body that provided approval or exemption for the research described are given below:

Ethical approval for this study was obtained from the Duke University Institutional Review Board, the Tanzanian National Institute of Medical Research, and the Kilimanjaro Christian Medical University College Ethical Review Board prior to the onset of any data collection.

I confirm that all necessary patient/participant consent has been obtained and the appropriate institutional forms have been archived, and that any patient/participant/sample identifiers included were not known to anyone (e.g., hospital staff, patients or participants themselves) outside the research group so cannot be used to identify individuals.

I understand that all clinical trials and any other prospective interventional studies must be registered with an ICMJE-approved registry, such as ClinicalTrials.gov. I confirm that any such study reported in the manuscript has been registered and the trial registration ID is provided (note: if posting a prospective study registered retrospectively, please provide a statement in the trial ID field explaining why the study was not registered in advance).

I have followed all appropriate research reporting guidelines, such as any relevant EQUATOR Network research reporting checklist(s) and other pertinent material, if applicable.

Data Availability

Data are only available upon reasonable request, as participants did not consent to public data transfer and requires a written agreement approved by Kilimanjaro Christian Medical Centre Ethics Committee and the National Institute for Medical Research (Tanzania). Data inquiries can be sent to Gwamaka W. Nelson at [email protected].

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