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5 Solar Sales Presentation Tips That Win Projects

Syed mujtaba.

• July 26, 2019

The solar industry is changing so fast it’s almost impossible to keep up. If you depended on tax credits for a large part of your solar sales presentation, how can you keep winning projects in today’s fast-paced, ever-changing environment? A personalized approach is best, no matter which size of project or type of customer you’re approaching. We’ve put together some sales tactics that have worked for successful solar contractors who’ve grown their businesses in the current solar sales environment.

1. Show customers you’ll collaborate with them and create a solution that fits their budget and needs.

This approach requires strong listening skills in your solar sales presentation. You may be tempted to compare a prospective customer’s job with another one you’ve completed recently, but listen first before you respond during your solar sales presentation. Have flexible sales information so you can tailor the presentation while you’re meeting with the customer. Don’t come in with a complete presentation that isn’t flexible in terms of scope, price, timeframe, or equipment.

According to Folsom Labs founder Paul Grana, the most effective sales technique for his company has been the ability to respond to their concerns and needs in real-time. If a question comes up that you can’t immediately answer, say so. Tell them you’ll get back to them and follow through: that alone can be the difference between a “yes” and “no” when it comes to getting the job.

When you work with Solerus, you’ll have residential and commercial solar solutions to draw on, resulting in a much more flexible, collaborative solar sales presentation.

2. Present your company’s values and reliability

According to Peak View Solar, a fast-growing family-owned solar company in Colorado Springs, the family’s local roots and dedication to green energy have translated to a rapidly growing solar installation business . In their area, utility companies have been offering rebates, resulting in a lot of out-of-state companies coming into Colorado looking to make quick sales based exclusively on the rebates using a “cookie-cutter” approach.

Peak View showed their potential customers that they installed systems not only in their own homes, but also in the neighborhoods and communities where their employees and families lives. This helped them build a strong local customer base that prefers Peak View’s values and trusts their reliability.

3. Understand the customer’s priorities and respond

Whether the customer is an environmentally-conscious homeowner or a business owner looking to reduce energy costs, knowing the customer’s priorities first will help you to tailor a solid, winning solar sales presentation. Market surveys show that financial savings turn out to be the bottom line for most homeowners installing solar. Long-term reliability and system performance comes a close second. Environmental consciousness is always in the mix, but is seldom the biggest deciding factor. Once you’ve determined your prospective customer’s interests and priorities, have a portfolio of systems and options available.

4. Set your company apart from competitors

You’ve probably heard about “branding.” Branding means developing a consistent way that you present you and your company to the public. We’re not talking about slick logos; we’re referring to sitting down with your team and identifying the factors that make you and your company unique and memorable. Identify four or five key qualities that you know your company has. Build your materials and presentations around these qualities and make them the hallmark of your brand.

These qualities separate you from competitors; not price, not tax credits, and not rebates available to any customer.

As one example, most customers don’t understand the technical specifications of solar systems. If you can make these factors understandable to the average customer, that communication ability is one example of a strong brand identity that would set you apart. Focus on your own strengths and let Solerus provide design services to back you up.

5. Build word of mouth

Solar experts say that no matter how much effort you put into your solar sales presentations, the actual installers will be the ones that your customers remember. Manage your team effectively and make sure they’re using the best, most effective plans and products to fit customer needs. Take time to discuss ways they should communicate with customers while they’re on the job. You know there are a lot of reasons to keep your jobs on-time and within quoted budgets – but on-time, reliable, and within budget are obviously the most important things customers will remember and praise to others if their expectations are met and exceeded.

If not, they’ll talk to their friends and neighbors about negative experiences instead. You can create a smooth installation process and give your team the tools they need to complete the job well.

Solerus offers design services for residential and commercial solar installation, including a full solar design and permit package. You’ll also get technical support during installation.

Focus on your company’s strengths and develop your sales approach using your unique abilities and values. Let Solerus provide the services, system design, and equipment you need at a great price.

Solerus Energy provides solar contractors with helpful information to help them save money on high-quality equipment and services. Ready to save more money with full-service help every step of the way? Contact us to learn more.

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Solar Energy Introduction Powerpoint Presentation Slides

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Content of this Powerpoint Presentation

In the 21st century, the world is transitioning from non-renewable to renewable sources of energy. Solar power generation, which is considered to be the cleanest and the most sustainable source of electricity, is leading this massive change.

Solar electricity is already finding a wide range of applications in both commercial and residential sectors. Overall, the global solar power market had grown by over 40% in the first two decades of this century. This showcases the fact that more and more people are using solar energy to meet their electricity requirements. At the same time, this rapid increase in numbers also indicates how easily solar power is accessible making it a great option for individuals across income brackets. 

At some point, Solar Power Project Proposals become the key requirement as people take to solar power. Learn how to execute a solar power project proposal here.  

Solar Energy Powerpoint Slides

But how do you promote the benefits of solar energy in rural areas? Areas where availability of electricity is quite scarce?

Well, we have something for you that will make your job of showcasing the working and the benefits of solar power generation a piece of cake. 

Get hands-on experience of installing solar power panels with these premium proposals from SlideTeam.  

Using these slides, you can show how one can harness the power of solar energy and be completely independent from the grid. 

Our solar energy presentation slides are 100% customizable and editable allowing you to quickly add in the latest statistics related to the specific region to make it easier for the audience to understand how solar energy is beneficial for them. 

Let’s explore some of the crucial solar energy slides that will elevate your presentation and multiply its impact. 

Template 1: Our Agenda 

When you give presentations without telling the audience about the key focus, you run the very real risk of them leaving the hall wondering what was the point of the talk?  Well, we don’t want something like this to happen to you. Thus, using this slide you will be highlighting the pain points of your audience and offering a remedy or a solution. In addition to this, you can use this specific slide to work as a roadmap for what’s coming next in the presentation.

Template 2: Definition 

Use this slide to present statistics that are related to the solar power generation of that particular country and the state. Also, this is the second most common slide that provides a definition of the presentation’s topic. 

Template 3: Solar Energy Composition Graph

Solar energy is the result of a nuclear reaction that takes place inside the sun. The energy produced by this reaction reaches Earth in the form of electromagnetic radiation. From the graph present in this slide, you can provide a composition of the radiation as it travels through space and reaches the Earth’s surface. Keep in mind that this slide only shows the percentage of the radiation that reaches the surface, as some of it gets scattered by the dust particles present in the atmosphere. The given graph makes it easy for viewers to understand complex data, which otherwise may be hard to comprehend. 

Template 4: Classification Of Solar System

With this PPT, you can showcase and talk about the three main types of solar power systems. Using this slide, you can explain how types of solar power systems work, how using an on-grid solar power system is different from the off-grid one, and how one can install a combined solar power system at their homes, factories, and on the rooftops of their buildings. Apart from this, you can also showcase methods of using solar energy, such as thermal, photovoltaic, passive, and hybrid forms of energy. 

Template 5: Generating Solar Power Easily  

This is one of the most important PPT Templates that we have come up with for the solar energy presentation. Here, even if you don’t read what’s present in the slide, you can see how the generation of solar power takes place using solar photovoltaic solar panels. In addition to this, from this slide, one is informed of the tools and machinery that are required for the best results. 

Template 6: Working Of Solar Panels At Home 

This slide above depicts how photovoltaic solar panels are able to convert the sun's radiation into thermal energy and then transform it into electrical energy. Now, in this slide, you have a diagram that provides information on how solar panels work at your home and give you electricity. Moreover, with this slide, you can highlight electrical appliances that work fine with solar energy and the ones that require electricity directly from the grid. 

Template 7: Solar Energy Breakup

This PowerPoint explains the importance of solar inverters and how they push electricity made by using solar panels to appliances at your home. Also, from this slide, viewers get to see how the generated electricity is measured and what happens when solar panels are able to generate more electricity than your home requires. You can edit this slide and create another diagram that shows how the extra power that solar panels generate is transferred to the grid or stored in the inverter ready to be used whenever required. 

Template 8: Advantages Of Solar Energy 

This PPT is the most basic and  the most influential slide in our solar energy presentation. That’s because it provides a comprehensive view of major benefits that individuals get to enjoy when they install solar panels in their homes. You can edit the list to provide benefits that are specific to the service you are providing. 

This slide throws some light on how solar panels are affordable, and how solar power generation makes users independent of fossil fuels, and how one can even charge their electric vehicles using these solar power generators. 

Template 9: Top 10  Solar States of the US

This is the last slide from our solar energy PowerPoint, and here you can see a big, colorful map of the US. The states, which are marked in colors, depict the use of solar power generation. The ones that are not marked by any color are not on the list of the top 10 solar states of America.

Besides this, you can also use a similar type of map for your own country and highlight states that are more solar efficient than others. Along with this, you can add stats to this PPT to make it more reliable for the audience. 

Use This Slide To Turn the Theoretical Presentation Of Solar Generation Into Practical Implementation  

A presentation that talks about the introduction of solar energy gives service providers an impactful tool that enhances the working knowledge of solar panels and its requirements in the minds of their potential customers. These slides are easy to understand, and with their proper use, you can build a pool of knowledge among your customers. This increases their chance of investing in your product or services. 

PS Understand solar energy business concept with a look at the green ecology around it. Click here to access. 

Solar Energy Introduction Powerpoint Presentation Slides with all 69 slides:

Find a fixed direction with our Solar Energy Introduction Powerpoint Presentation Slides. Your thoughts will cease to gyrate around.

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