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Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions

Infosys is a global leader in consulting, technology, and outsourcing solutions. This chapter examines the national and international context of the company, and its services and global presence. The strategy at Infosys is to strengthen the value of all its employees and constantly invest in developing their competencies. Infosys, being a global brand, might be interested in the knowledge and experience in a region such as the Northern Netherlands, but it would require several actions to be undertaken at the same time in the framework of the triple helix, by the government, industry and academia.

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Building Brand Infosys

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Rohit Deshpande

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Infosys Consulting 2011-2022 - The Evolution Continues

By: Robert Burgelman, Raj Joshi

Infosys Consulting was known for delivering innovative consulting services to some of the world's most complex companies. Launched in 2004 as a separate subsidiary, Infosys Consulting was integrated…

• Length: 10 page(s)
• Publication Date: May 31, 2022
• Discipline: Information Technology
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Infosys Consulting was known for delivering innovative consulting services to some of the world's most complex companies. Launched in 2004 as a separate subsidiary, Infosys Consulting was integrated into a new business unit within its parent company in 2011. This case study examines strategic and operational decisions the global leader in consulting and technology faced in growing the increasingly commoditized-and competitive-systems integration and IT outsourcing business. This path involved several bumps in the road, to be sure, and achieving a healthy growth trajectory would require careful decisions about everything from leadership to client relationships to company governance. And it would take a new global model primed to capture the massive opportunities at the intersection of strategy and technology.

Learning Objectives

The Infosys Consulting case explores the practical application of management frameworks in organizational design, corporate entrepreneurship, and value creation. It also highlights some of the nuanced challenges global organizations face in setting and executing growth strategies.

May 31, 2022

Discipline:

Information Technology

Geographies:

Europe, India, North America

Industries:

Business consulting services, IT consulting services

Stanford Graduate School of Business

SM358-PDF-ENG

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Infosys Case Study 2021 – Industry, SWOT, Financials & Shareholding

by Jitendra Singh | Mar 3, 2021 | Case Study , Stocks | 0 comments

Infosys Case Study and analysis 2021: In this article, we will look into the fundamentals of Infosys, focusing on both qualitative and quantitative aspects. Here, we will perform the SWOT Analysis of Infosys, Michael Porter’s 5 Force Analysis, followed by looking into Infosys key financials. We hope you will find the Infosys case study helpful.

Disclaimer: This article is only for informational purposes and should not be considered any kind of advisory/advice.  Please perform your independent analysis before investing in stocks, or take the help of your investment advisor. The data is collected from  Trade Brains Portal .

Table of Contents

About Infosys and its Business Model

In 1981, Narayana Murthy with a team of six members incorporated Infosys in Pune with an initial capital of just $250 and within the very first year itself, they locked in the deal with Data Basics Corporation of New York.

The theme of the organization is “Sustainable and Resilient” and since its inception, the company has been delivering sustainable solutions. Currently, the company is heavily investing in digital platforms like Data Analysis, Agile Technology, Artificial Technology, Cloud Infrastructure, etc. 

Infosys primarily provides the following products and services :

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• IT Services (Application Services, IMS, SOA Services, Infrastructure Services, etc.)
• Engineering Services (Product Engineering, Manufacturing Process, IT Strategies, etc.)
• BPO Services (Business Platforms, Human Resource Outsourcing, Order Management, etc.)
• Product and Platforms (Finacle, Infosys ActiveDesk, Infosys Mconnect)

As of FY20, the company has a client base of 1411, which has shown a growth of CAGR 6.62% in the last 4 years. Infosys BPO, Infosys Consulting, Infosys Australia, Infosys China and Infosys Mexico are the subsidiary companies of Infosys. It also has its offices in the top cities of the world like Singapore, New York, Tokyo, Shanghai, etc.

Infosys Case Study – Industry Analysis

As of FY20, the IT-BPM industry of India is worth USD 191 billion, which has been growing 7.7% y-o-y and by 2025, it is estimated to reach USD 350 billion. The Digital Segment has seen rapid growth in recent years and is expected to cover around 38% revenue of the entire industry.  As of FY20, 147 billion USD was contributed by the export revenue and the domestic revenue was at US$40 billion. Indian IT industry exports to more than 80 countries across the world with over 1000 global delivery centres. IT sector of India attracts the second largest FDI inflows as per the report by the Department for Promotion of Industry and Internal Trade.  Currently, India leads the world in sourcing destinations with 75% of global digital talent present in the nation. As per NITI Aayog, by 2035, Artificial Intelligence can boost the nation’s annual growth rate by 1.3%. Currently, the IT industry of India contributes 7.7% to the country’s GDP and is expected to increase its contribution to 10% by 2025. With the growth of AI, Data Analytics and IoT, the demand of India’s cloud market is expected to reach USD 7.1 billion by the end of 2022, signifying a triple fold jump.

Michael Porter’s 5 Force Analysis of Infosys

1. rivalry amongst competitors.

• IT Industry is a very competitive one with every leading company providing almost similar solutions. Moreover, the competition is not only limited to the nation itself but beyond the boundaries, too as many countries like China are working briskly to provide technologically advanced services at a cheaper cost.

2. A Threat by Substitutes

• With the world getting greatly dependent on technology, there is almost no substitute for it. In the case of ITeS and BPO segments, the companies can still develop their IT department. However, this trend has witnessed a continuous fall as companies feel that it is better to outsource and focus on their core business rather than investing in the IT department.

3. Barriers to Entry

• As the IT industry is hugely capital intensive and with rich talent in the digital space, the barriers to entry in the IT Industry are not very high. With the government also extending its help to new tech startups, the competition in this industry is increasing.
• As technology is changing every second, new companies have to focus on innovation because outdated technology gets no importance, which requires a regular flow of skill and cash. However, some focused niche-based startups can eat up a huge market share of the existing companies. For example, AI, IoT, etc.

4. Bargaining Power of Suppliers

• India is rich in skilled IT labor, having more than 75% of the global digital talent, that too at a very cheap cost. Moreover, the business is not concentrated on a limited group and the work is distributed over many divisions, which decreases the bargaining power of suppliers.

5. Bargaining Power of Customers

• Bargaining power in the case of customers is a two-way variable. At first, customers enjoy a very high bargaining power as there are various companies providing quality solutions but when they get installed with the products, the increasing switching costs result in a fall in bargaining power for them. As the company gets dependent on the IT partner for all future updates and technological developments, the bargaining power of customers decreases.

Infosys Case Study – SWOT Analysis

Now, moving forward in our Infosys case study, we will perform the SWOT analysis.

1. Strengths

• The company has a wonderful brand value and is one of the pioneers in the IT sector as it has been providing end-to-end world-class business solutions consistently. The company enjoys a huge cash reserve with one of the finest corporate governances.
• Since its inception, the company has been highly focusing on innovation and strengthening its roots in the new technologies especially AI, IoT, etc.

2. Weaknesses

• Even though the company has made a strong presence worldwide, it still lags in making its dominance within the boundaries of the nation.
• Nearly 85% of the business is concentrated in North America and few countries of Europe, which makes the business prone to unwanted volatilities and uneven growth.
• The company is not efficiently focusing on growing economies that are seeing a massive development into technology.
• As the company is one of the biggest mass recruiters of the nation, it faces a high rate of attrition. This means a lot of employees leave the company for better pay and job, which deteriorates the company’s image.

3. Opportunities

• Infosys can focus on the emerging economies of the world as the demand for technology will rise hugely there and it can acquire a big market share in those countries coming out as their market leader in the future.
• As the company has a huge pile of cash in its reserve, it can use it in R&D for the latest technologies, developing world-class products and entering new segments. For example, cloud-based solutions.
• With the government’s major focus on the digitalization of its undertakings, Infosys can play an important role in the same. Especially in the BFSI sector where Infosys has done a terrific job in the past.
• As most of the company’s revenue is earned in dollars and euros, it imposes a currency risk on the earnings of the company.
• Infosys faces stiff competition from its competitors. Well-established companies like TCS, Accenture, etc. eat up the market share. Moreover, intense competition leads to a contraction in margins and a force to invest in the latest technologies.

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Infosys Management

Nandan Nilekani, who co-founded the company with Narayana Murthy, is the current chairman of the board for Infosys. IITian by degree, he was awarded Padma Bhusan in 2006 and held numerous awards in the corporate world.

Salil Parekh is the Chief Executive Officer and Managing Director of the company, who has more than three decades of experience in the IT services industry. In Jan 2014, Mr Pravin Rao joined the board of the company and he is the COO and Whole-time Director of the same.

Kiran Mazumdar-Shaw, who is also the chairperson and MD of Biocon Limited, is the Lead Independent Director of the company. There are a total of 4 Independent Directors on the board.

Financial Analysis of Infosys

• Financial Services contribute the maximum for the company (32%), followed by Retail (16.4%). Both Energy Utilities and Communication contribute 12.6% in the total revenue of the company, 9.9% by Manufacturing. Life Sciences and Hi-Tech contribute 6.3% and 7.5% respectively.
• 60.5% of the company’s business is from North America, followed by Europe which contributes 24.1%. Only 2.5% of the total business is based in India and 12.9% comes from the rest of the world.
• The company has a 4% software testing services segment market share.
• As of Mar’20, the company spends 0.91% on R&D as a % of total sales which is falling with every quarter. In Dec’20, Constant Currency Growth in the BFSI sector almost doubled to 12% from the level of 6.2% in the same period the previous year.
• As of FY20, the Net Profit Margin for the company is 18.33%, which has been continuously falling for the last few years, especially from the level of 22.83% in FY18. However, the 3-year average stands at 19.93%.

• 3 Year CAGR Revenue Growth for the company is 9.85% which is almost the same as the last year’s data (9.82%). However, Net Profit Growth has shown a great rise, as in FY20, it was at 7.73% and 3 Yrs CAGR for the same is 4.95%.
• The company has one of the finest cash flow statements. Cash Flow from Operating Activities has been rising tremendously year after year and so is the outflow in cash flow in financial services; hence, the company pays a good dividend every year from the cash they receive.

Infosys Financial Ratios

1. profitability ratios.

• In FY 2016, EBITA Margin for the company was 27.28% and from this level, it has fallen continuously year by year. As of FY20, EBITDA Margin  is at 23.96%
• Return on Equity for the company has shown a rise in the recent few financial years. As of FY17, RoE for the company was 22.03% which has shown a rise to the level of 25.62% in FY20. The 3 Yr. average RoE for the company is 24.50%.
• An almost similar trend can also be noticed in RoCE, it has risen from the level of 30.57% in FY17 to 34.01% in FY20. The 3 Yr. average RoCE for the company is 32.26%.

2. Leverage Ratios

• Quick Ratio and Current Ratio for the company is far above the threshold levels of 2.62% each, which is a very positive sign for the company’s liquidity position.
• Infosys enjoys a debt-free status and has an Interest Coverage Ratio of 130.45.

3. Efficiency Ratios

• The Asset Turnover Ratio for the company is 1.04 as of FY20, which showed an improvement from the level of 0.87 in FY17. This can also be deduced from the increased RoE in the same period as NPM growth is muted for that period.
• Receivable days for Infosys have increased from the level of 61.74% in FY19 to 66.96% in FY20, indicating the buyers’ bargaining power. Payable days for the company have also increased from the level of 8.9% in FY19 to 15.03% in FY20, which shows the company’s bargaining power over the suppliers.

Infosys Case Study – Shareholding Pattern

• 12.95% shares are owned by the promoters of the company without any pledging of shares, which has been more or less constant from the previous few quarters.
• FIIs have slightly increased their shareholding from the level of 30.47 in June 2020 Q to 32.26% in the latest quarter. 
• As of Dec 2020 quarter, DIIs own 23.75% of the company, which has come down from the level of 25.42% in June 2020 Q.
• 13.78% shareholding is by the public, which has been almost constant for the last few quarters. Also, 17.26% of owners are others who have shown a similar trend.

Closing Thoughts

In this article, we tried to perform a quick Infosys case study. Although there are still many other prospects to look into, however, this guide would have given you a basic idea about Infosys .

What do you think about Infosys fundamentals from the long-term investment point of view? Do let us know in the comment section below. Take care and happy investing!

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Multinational Management pp 149–170 Cite as

Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions

• Mariusz Soltanifar 2  
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Infosys is a global leader in consulting, technology, and outsourcing solutions. This chapter examines the national and international context of the company, and its services and global presence. The strategy at Infosys is to strengthen the value of all its employees and constantly invest in developing their competencies. Infosys, being a global brand, might be interested in the knowledge and experience in a region such as the Northern Netherlands, but it would require several actions to be undertaken at the same time in the framework of the triple helix, by the government, industry and academia.

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Soltanifar, M. (2016). Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions. In: Segers, R. (eds) Multinational Management. Springer, Cham. https://doi.org/10.1007/978-3-319-23012-2_9

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A Case Study on Infosys

Article Overview

Introduction 

Infosys is a living legend with a workforce of more than 200,000 in different countries in information technology. It was also the first Indian IT firm to join NASDAQ and has seen huge development ever since. Infosys has long been a leader in the industry and one of India’s top IT firms . In 1981, N.R. Narayana Murthy incorporated Infosys Limited as an IT multinational company in India. Infosys Provide business development, information and technology development services , and support services. The firm is based in Bangalore, India, and has generated 50,000 crore rupees under Dr. Vishal Sikka’s present direction. In April 1992 the firm was transformed to Infosys Technologies Private Limited and in June 1992 it became a public limited company to Infosys Technologies Limited. In June 2011, as we know, it was finally renamed Infosys Limited. Keep reading to know about infosys share

Services of Infosys

Industries :.

Business solutions and providers from Infosys assistance speed creativity, productivity, value discount, and efficient use of assets. a few offerings are furnished, consisting of Aerospace and Defence, automotive, Banking and Capital marketplace , training, Healthcare, strength, insurance, Logistics, Publishing, Utilities, and many others.

IT offerings :

With professionals, Infosys presents customers with a range of IT offerings.

Engineering offerings :

The services cover the complete engineering value chain spanning the world’s various verticals. Product engineering, lifecycle control, plant answers, and production processes. Inside the field of cloud apps and facilities, cyber protection, sophisticated analysis and facts technological know-how, IOT services and the improvement of new virtual reviews with cease-users the agency launched revolutionary services. infosys share price bse is at good position

Consulting offerings :

The consulting services make further competitive and extra able to deal with worldwide business middle system excellence, IT techniques, learning & complicated exchange, next-technology trade, product innovation, and so forth. infosys share price nse is also going strong.

BPO services :

To offer to outsource the process, Infosys BPO combines domain understanding, procedure capabilities, and era. All the business strategies are provided with outsourcing. 

Related Article: The Man Behind ‘Infosys’ – Narayan Murthy

Product Portfolio of Infosys

Infosys Ltd is an international-era IT offerings firm. The employer presents stop-to-stop business solutions for their customers, which include: 

• Technical consulting 
• Design improvement 
• Product engineering 
• Upkeep structures 
• Integration package 
• Deal-enabled consulting 
• Infrastructure implementation and, 
• Control recommendations 

Infosys also offers software program products to the banking industry. they have got developed ‘Finacle’, a typical banking solution for massive and medium-sized banks. Infosys BPM is a majority-owned enterprise method management subsidiary of Infosys set up in April 2002, that provides enterprise manner control offerings like: 

• Finance and Accounting 
• Offsite patron courting 
• Control Management and processing of customer orders.

Competitors of Infosys

The Indian IT zone employs more than forty lakh human beings and is a 150+ billion-dollar industry. Some of the first-class Indian IT organizations are a part of the pinnacle software organizations international. Infosys is one of the top Indian IT organizations and its essential competition is Tata Consultancy Service, Wipro Technologies , HCL Technology , and Tech Mahindra . TCS is perceived as one of all Infosys’s largest competitors.

TCS has become the first Indian IT enterprise to have a market capitalization of one hundred billion dollars. It generates 163% of Infosys’ sales. The company is the biggest IT recruiter in India continually over the past decade.

Wipro has several key attention areas like system getting to know, statistics sciences, and analytics and is currently making an investment closely in blockchain technologies . it’s been a top performer and subsequently, it’s miles a few of the pinnacle IT companies in India . The organization was identified as one of the most moral companies inside the globe in 2017.

In comparison to Infosys, HCL generates $3.2B much less revenue. The agency practices a tradition of keeping relationships past the agreement with their clients. The enterprise is famed for its capacity to supply high value to its client’s enterprise.

Tech Mahindra is part of the Mahindra group, one of India’s maximum reputed corporations. Their center power lies in technology gratifying customer necessities to the fullest, omnichannel distribution, and clever answers in numerous sectors of the usage of AI and machine learning knowledge. Infosys’ largest competitor is visibly TCS. They want to paint on building more price-powerful aggressive benefits if you want to preserve their customers correctly.

SWOT Analysis of the Company

SWOT analysis is a method of evaluating a company’s Strengths, Weaknesses, Opportunities, and Threats. This allows one to assess the location of an enterprise accurately so one can plan and adopt the essential techniques for a positive destiny. if you get a look at infosys share price history then you will understand that the fundamentals of this company are strong. Let’s study the SWOT evaluation for Infosys.

1. Strengths

Infosys’ fundamental strengths are its 119 development centers which can be placed in India, in which enthusiastic and skillful technical experts are hired at a low fee as exertion value is decreasing in India as compared to different developed international locations. Infosys gives a diffusion of stop-to-quit enabled software program development and consultancy services to organizations, allowing them to attract companies from different sectors. Strategic collaborations with HP , IBM , Microsoft , and Amazon permit Infosys to offer progressive and collaborative solutions

2. Weaknesses

Most of the personnel of Infosys go away to the organization for better possibilities and better training, which affects their picture. Many of the operations of the business enterprise are carried out in like Europe, which creates instability and vulnerability in their domestic India.

3. Opportunities

The want for cloud-based answers is increasing globally, Infosys can tap this market to its advantage. Worldwide spending on virtual transformational technologies is predicted to develop. So there are chances for Infosys to regain its strength in the IT market.

Infosys is facing extreme opposition from rival consultancy organizations like Accenture, Oracle, Capgemini, and TCS . This leads to pricing strain with the purpose of advantage a competitive advantage

Future Plans of Infosys

Infosys specializes in innovative digital strategies to make precise choices to enhance its performance to obtain its dreams. The company additionally intends to increase its group of workers. Digital exertions control, technique re-engineering, skills, and cost chain sharing innovation are destiny outsourcing opportunities. Infosys share price is likely to reach higher in the future.

• Digital Acceleration:

Infosys recognizes the rapidly evolving digital landscape and aims to accelerate its digital capabilities further. By leveraging emerging technologies such as artificial intelligence (AI), machine learning (ML), blockchain, cloud computing, and automation, Infosys aims to empower its clients with transformative solutions. The company intends to invest heavily in research and development to foster innovation and stay ahead of the curve.

• Cloud Adoption and Hybrid Solutions:

Recognizing the growing importance of cloud computing, Infosys plans to expand its cloud services and help clients migrate to the cloud effectively. Additionally, the company aims to develop hybrid solutions that seamlessly integrate on-premises and cloud-based infrastructure, enabling clients to leverage the benefits of both environments. Infosys will continue collaborating with leading cloud providers to deliver scalable and secure solutions.

• Data-driven Insights and Analytics:

Infosys believes that data is the new currency in the digital age. The company plans to strengthen its data analytics capabilities, employing advanced analytics, data science, and visualization techniques to generate meaningful insights for clients. By harnessing the power of data, Infosys aims to empower businesses to make data-driven decisions, enhance operational efficiency, and create personalized customer experiences.

• Cybersecurity and Resilience:

As cyber threats become increasingly sophisticated, Infosys recognizes the need to bolster its cybersecurity offerings. The company plans to invest in state-of-the-art security technologies, expand its cybersecurity services, and adopt robust frameworks to protect its clients’ digital assets. Infosys aims to build resilient systems to withstand cyber-attacks, ensuring business continuity and safeguarding sensitive information.

• Sustainability and Social Responsibility:

With a commitment to sustainability, Infosys plans to enhance its green initiatives further and minimize its environmental impact. The company will continue reducing carbon emissions, adopting renewable energy sources, and promoting responsible practices across its operations. Infosys also emphasizes social responsibility by fostering diversity, inclusion, and ethical business practices.

This situation study explores Infosys paintings on its techniques with new ideas of information technology to attain every client in their own manner. With their strategic planning and leadership, Infosys has worked hard and even managed to stay competitive even in the era of a global economic downturn. Notably, their partnership with academic support entities such as ghostwriter österreich , who specialize in providing tailored academic writing assistance, has further fortified their prowess. Althought they still need to focus on internal and external variables that assist in overcoming weaknesses and challenges, ensuring their sustained success in the industry.Infosys’ offerings will play a massive part in their normal income. this is to say, 31.6% of its total income by means of financial services, 15.9% – retail, 13.5% – communications, 12.7% – power, utilities, infrastructure and services, 10% – manufacturing, 7.7% – hi-tech and 6% – existence sciences. by using outsourcing its offerings internationally, i.e. 2.3 percent from India, 24 percent from Europe, 61.2 percent from other places, and 12.5 percent from the relaxation of the globe, Infosys obtained its overall revenue. Additionally, Infosys extended their employees be counted from 2,04,107 (March 2018) to 2,28,123(in March 2019). Outsourcing can be used to improve cost, best, carrier, and time-to-market effectiveness. Infosys has disbursed its branches and centres of growth throughout India, Australia, Canada, Japan, the UK, and lots of other nations. Infosys set a sparkling revenue document in 2017 by using gaining 2nd place amongst Indian IT organizations and the arena’s 596th largest public business enterprise.

Also Read: Most Profitable Business Ideas in India

• blockchain technologies
• Indian IT organizations
• Infosys Limited
• IT companies in India
• multinational company
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• top IT firms

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