bottle water business plan in nigeria pdf

The ultimate guide on how to build a bottled water business in Nigeria – iBottling

• Written by: JL
• March 28, 2024

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Table of Contents

1. Start-bottled-water-production-nigeria

2. Feasibility-study-bottled-water-production-nigeria

3. How-to-start-bottled-or-pure-water-business/

4. Bottled-water-production

Introduction to water business in Nigeria

Water is one of the most critical resources on earth; many people turn to this resource for their living because it is abundant and can provide food security. But, water has become a costly commodity that cannot be afforded by everyone around the world. The distribution of water, even within a country, is not fair.

Nigeria is one of the countries still having problems with access to clean drinking water for many people. Although Nigeria has abundant water sources, there are some considerable challenges in accessing it because it is not safe to drink. Because these problems are occurring, some business opportunities can be taken advantage of.

One of these most mentioned opportunities in the water business in Nigeria deals with the supply of clean drinking bottled water for Nigerians and other people worldwide to drink. This kind of business is very profitable because not only does it provide safe drinking water, but bottled water itself is also considered to be healthy.

To set up the water business in Nigeria, it is essential to choose a suitable area for setting up the business, whether rural or urban. Then, you can register your business with your desired authority that deals with this kind of specialization. You must also carefully think of how to start marketing your products and services to make your business successful.

What are the requirements for starting my own water business in Nigeria?

– You need to get registered with the relevant government authority depending on your line of sales. If you sell bottled mineral water for commercial purposes, register at the Nigeria Drinking Water Standard (NDWS) regulation of bottled drinking water. If you are selling potable water, it gets a little more complicated, depending on the type of business. For instance, if you supply packaged drinking water for non-commercial purposes (e.g. handing it out to passersby), register with your local government authority as a temporary food vendor.

If you plan to set up a central filling station, you must register with the Nigerian Bottling Company (NBC). This is to ensure that product safety standards are met throughout the network.

– You need an office space where you can receive customers and do your work. You could also use one of the offices at your home for smaller set-ups though it is not recommended.

– You will need to start collecting some money as working capital, preferably running into hundreds of thousands of naira that would enable you to meet emergencies and boost your business operations.

– You will need to advertise your products, an integral part of any business. Start by impressing existing clients and continue building on the relationship.

– You will need to have a website, Facebook page or Instagram account where your customers can follow your updates and promotions.

How do I know what type of business best suits me?

There are various types of water businesses that you can set up. Some require a lot of money as an investment, while some others are less so. It is also important to note that some water businesses do not need financial support from the owner as they earn directly from their activities. For instance, if you consider setting up a central filling station, you would not need to buy products from anyone. However, suppose you intend to sell bottled mineral water from a temporary business. In that case, you will have to make a business agreement with a supplier of choice before your start-up capital is applied.

What are the available water businesses in Nigeria?

There are various types of water business in Nigeria, some of which include:

• Water vending machine

• Central filling station

• Bottling and selling water to hotels, schools, hospitals etc.

• Retail water business – selling bottled/ packaged mineral water for commercial purposes. This involves setting up a temporary station where you display your products for sale to the public.

• Retail water business – selling potable water. This involves supplying non-commercial packaged drinking water (handouts) and is not as common as other types of water businesses in Nigeria because it requires a lot of money and specific licenses to meet safety standards.

What are the steps involved in setting up a water business in Nigeria?

– Find the type of water business that suits you and your current ability. You can take your pick from those mentioned above.

– Acquire all the relevant documents and licenses for setting up your own water business in Nigeria (see below).

– Get an office space where you will receive your customers and do your work.

– Arrange for working capital.

– Advertise your products.

– Set up a website, Facebook page or Instagram account to advertise your products and engage with your customers.

– Carry out a market survey/feasibility study on the profitability of setting up a water business in Nigeria.

– Apply for permits and licenses from the relevant government authorities.

– Start your business operations!

What are the documents needed to set up a water business in Nigeria?

To operate a water business in Nigeria, you will need to meet all the necessary government requirements, including:

• Registration of the company (if you intend to set up a company) or sole proprietorship (if you do not have a water business plan to incorporate your business).

• Registration with the NBC to ensure that water products meet safety standards.

• Apply for operating licenses from local government councils and Abuja Environmental Protection Board (AEPB).

What are the procedures involved in applying for a water business license in Nigeria?

The procedures vary from one state to another and depend on the type of water business you plan to start. You may either:

• Start your business while waiting for all the required documents and licenses, then apply for them later.

• Appoint an agent who will help you get all the licenses and permits within your location.

How much will start a water business cost me?

You may now be wondering about the investment involved in starting a water business in Nigeria. It can range from ₦300,000 to several million nairas, depending on the type of business you want to create. For example, if you’re going to set up a bottling plant, it would be advisable to have at least 20 million nairas to compete with the big brands. However, suppose you are just starting out and find bottled water too expensive for your budget. In that case, you may want to consider setting up a vending machine instead.

Please see the following list of overall bottled water plant costs if you want to know more about the equipment’s price.

COST OF BOTTLED WATER PLANT

How much money can I make from a water business in Nigeria?

The amount of money you stand to make will depend on the type of water business in your water business plan . It will also vary from one location to another. However, suppose the experience is anything to go by. In that case, your average daily gross income should be around ₦15,000 for a vending machine and between ₦80,000 and ₦100,000 per day for a kiosk.

What training do I require to set up a water business in Nigeria?

The only requirement is some form of entrepreneurship or business management course. However, if you plan on setting up your own bottling plant, you will need to sign up for a class on water treatment and purification techniques.

Alternatively, select iBottling as your equipment supplier. We will provide all information and training on marketing strategy, machine operation, and machine maintenance for TOTAL FREE.

How long does it take to set up a water business in Nigeria?

It all depends on the type of water business you intend to start, your location and available funding. Setting up a vending machine may require just 1 week while setting up your own bottling plant can take several months.

One of our clients in Abuja, Nigeria, went from contacting us to having their water business up and running in 45 days! Their secret? A strong focus on planning and accountability.

How do I market my water business in Nigeria?

The best way to market your water business is by word of mouth. Additionally, you can also get some help from government agencies involved in poverty eradication or health campaigns. They will often help you set up promotional stalls at local events where you can offer free samples to interested individuals.

Another good way to market your water business is by getting an agent. You can find someone within your location and split the profit of selling water business with them.

Marketing also involves getting a social media presence. Create a Facebook page, Twitter account and YouTube channel for your water business and use them as platforms for sharing information or educational videos on water usage.

For customers who walk into your business, you can use classic marketing techniques such as loyalty cards or offering free gifts to customers that buy a certain quantity.

If you want to have a complete marketing strategy for your bottled water business, please check the below.

MARKETING STRATEGIES FOR BOTTLED WATER IN NIGERIA MARKET

Where can I go for more information about starting a water business in Nigeria?

The internet and your local government council office should provide you with everything you need for your bottled water startup . You may also hire an accountant or lawyer if you feel overwhelmed by the process.

If you want some help from iBottling, simply submit the below form for more information on all necessary equipment needed for bottled water production .

Are there any fees involved when setting up a water business in Nigeria?

Yes, water business owners have to pay the following fees:

• Water Board Distribution Assurance Charge (WBDC).

• Business License Fee.

• Rent for office space.

• Consultants’ fees.

As you can see, setting up a water business in Nigeria is not as complicated as many people think. All it takes is some planning and preparation, getting the right equipment and giving back to your community. If you follow this guide step-by-step, you will be on your way to starting your own successful bottled water business before you know it!

Please contact us for more information. You can also get a free quote from us by filling out this form below:

Please check the bottled water productoin line we’ve made.

John Lau, oversea project manager, an engineering graduate with expertise in optimizing beverage production equipment during his university studies, is now at the helm of global projects in the industry. Committed to educating clients on the benefits of customized equipment solutions that notably boost operational efficiency, Lau views this specialization in tailoring bottling machines as a key facet of his professional commitment.

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Bottled and Sachet Water Business Plan in Nigeria

Bottled and Sachet Water Business and Financial Plan

Our Bottled and Sachet Water Business Plan in Nigeria is well documented and can also be used for, but not limited to:

• Grant Applications,
• Bank Loans,
• Proposal writing,
• Business Concept Note,
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Purpose of the Bottled and Sachet Water Business Plan in Nigeria

The Bottled and Sachet Water Business Plan in Nigeria will be of great use:

• To formulate a strategy for starting and growing the business or existing business by identifying where the business is going and how to get there.
• To test the viability of the business idea and maximize its opportunities.
• To Obtain funding and achieve business goals and success. e.t.c

Benefits of the Bottled and Sachet Water Business Plan in Nigeria

The Bottled and Sachet Water Business Plan in Nigeria in beneficial because

• It helps in outlining the steps needed to achieve the business goals and ideas.
• It helps to articulate strategy to stakeholders who support the business.

Importance of the Bottled and Sachet Water Business Plan in Nigeria

The Bottled and Sachet Water Business Plan in Nigeria is important because

• It will assist you in making sound decision in the administration of the commercial enterprise which will make a contribution to the success of the business.
• It will additionally gives distinctive statistics on all components of the business, outlining the business desires and the steps required to achieve them.

Content of the Bottled and Sachet Water Business Plan in Nigeria

• Executive Summary
• Introduction
• Business Description
• Keys to Success
• Products and Services
• Market Analysis
• Our Target Market
• Pricing Strategy
• Competitor Analysis
• Sales and Marketing Plan
• SWOT Analysis
• PEST Analysis
• Operational Plan
• Management plan
• Financial Plan and Projections
• Financial Diagnostics

How to Get The Complete Bottled and Sachet Water Business Plan in Nigeria

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Business Plan

Pure Water / Bottled Water Production in Nigeria

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Pure Water / Bottled Water Production in Nigeria – The processing of water into sachets and bottled water involved the use of capital intensive technology. Technology is a technical term of transforming inputs into outputs at any particular time. It therefore connects factor inputs and outputs. The production function represents the technology of firms in an industry or in the economy as a whole. In essence, the production function encompasses all efficient technical methods of production. A production process is considered to be better than another when it uses less of at least one factor than all other alternative methods. This tends to explain that there are efficient and inefficient technical methods of production. However, basic theory of production concentrates only on efficient methods because rational entrepreneurs will only engage efficient methods (Olayemi, 2004).

Read More: Pure Water / Bottled Water Business Plan & Feasibility Study in Nigeria

The selection of an efficient production method among all technically efficient production techniques is an economic decision which depends on the prices of factors of production such as capital, labour etc (Koutsoyiannis, 1983; Henderson and Quandt, 2003; and Oyeniyi, 2005). All the technically efficient methods or combination of the factors of production for producing a given level of output involves the use of the production isoquants which assume various shapes depending on the degree of sustainability of the factors.

Packaged Water Production System

Packaged water production System transforms or convert raw, contaminated or polluted water into a packaged portable water. The direct inputs are water from public mains, springs and boreholes, machines for purification and labour. The resulting output is the treated potable water known as “Pure water” and packaged bottled water. The transformation process involves various purification technologies and techniques of production, skill, equipment and facilities which combined to form technological processes.

Quality Issues in Packaged Water Production

The quality of a product determines its market share. Market share of a product could increase or decrease based on issues concerning the quality of the product. Hence quality is the competitive priority of the promoters or managers (Buffa and Sarin, 2003). Issues bordering quality is a vital one in packaged water production because it affects human health directly and may cause death if compromised. Quality is therefore defined as “the degree to which a set of inherent characteristics fulfils requirements (BS EN ISO 9000, 2000). The quality of any packaged water is therefore determined by the degree of compliance with the guideline set by regulatory bodies or agencies. Determination of the quality of any drinking water must satisfy customer ratings by assessment in terms of physical parameter such as colour, taste, odour and presence of particles in the water (Mendie, 2005) and quality assessment which certify that the water is safe for drinking by meeting physical, chemical and microbiological parameter (Wikipedia, 2007d).

Thus, potable water for drinking must meet acceptable standard set by world Health.

Procedures for Packaged Water Production

Packaged water production procedure encompasses water sources and purification technologies. Sources of water are generally classified into surface and ground water. National agency for food, Drugs, Administration and control (NAFDAC) approved tap water (surface water), borehole (ground water) and spring water as sources of raw water for packaged water production (Abati, 2005). Surface water is exposed to contamination from animal wastes, pesticides insecticides industrial wastes and many other organic materials and as such should be treated before they are fit for drinking. On the other hand, underground water from boreholes and springs are subject to many sources of recharge such that they may contain contaminants found in surface water and dissolved minerals that was picked due to its long stay underground. This is why it was discovered that water contain high calcium content in areas where rocks like limestone, magnetite, gypsum, fluorspar etc. are commonly located. To this end, all sources of water should be tested to identify the type of treatment it required before becoming safe for human consumption.

Purification technologies are process of freeing water from any kind of impurity it contained such as contaminants or micro organism (Viessman and Mark, 2005). The purification steps to be followed depend on the type of impurities found in the source of water to be used. A wide variety of technologies could be adopted in providing safe water for drinking but the adoption of a particular technology depend on source of water, contaminant found to be present in the water source, the standard set which must be met by packaged water factories and available finances (Bionesoline, 2007). It must be noted that there is no single water treatment technique or devise that treat all problems because they are subject to limitations. However, an effective treatment process must try to eliminate all contaminants identified during chemical and microbiological analyses. At this juncture, a well-designed purification system must use a combination of purification technologies to achieve the best quality for drinking water and must be used in appropriate sequence that will optimize particles removal capabilities.

The NAFDAC mandate

The National Agency for Food and Drug Administration and Control (NAFDAC), was established by Decree No 15 of 1993 (as amended), to control and regulate the manufacture, importation, exportation, distribution, advertisement, sales and use of food, drugs, cosmetics, chemicals/detergents, medical devices and all drinks, including our popular pure water.

The scope of this mandate puts the responsibility of safeguarding public health on the Agency, and this touches on the life of every Nigerian.

Another Decree, which empowers the Agency to regulate and control packaged water/drinks, is the Drugs and Related Products (Registration, etc.) Decree No. 19 of 1993 as amended by Decree No 20 of 1999. This decree prohibits the manufacture, importation, exportation, distribution, advertisement and sale of all NAFDAC regulated products, unless they are registered.

Empowered by these Decrees, the Agency has developed the following regulations and guidelines to carry out its mandate. (see Appendix A for detailed guidelines for registration of packaged water)

• Bottled Water Advertisement Regulations S. 1.17 of 1995, which prohibits the advertisement of any bottled water imported into Nigeria or locally manufactured unless the bottled water has been registered by NAFDAC.
• Bottled Water (Labelling) Regulations S.1.8 of 1996, which stipulates that “No person shall set bottled water unless a label has been affixed on it.”
• Bottled Water (Registration) Regulations S.1.18 of 1996, which states that “Every bottled water manufactured, imported, exported, distributed, advertised and sold in Nigeria shall be registered in accordance with the provisions of these regulations.”

It is necessary to note that the Agency’s mandate on regulation of water and water-based drinks extends to only processed and packaged ones.

Steps taken by NAFDAC in ensuring Effective regulation and control of pure water production in Nigeria.

The first group that was sensitized through a nationwide workshop was the Producers of ‘pure water’, Fruit Juices and other Water Based Drinks.

The National workshop on packaged water was flagged off in Lagos on June 22nd, 2001 and subsequently similar workshops held in all the states of the Federation including federal Capital Territory Abuja. The workshops was attended by ten thousand, six hundred and thirty four (10,634) participants nationwide.

Objectives of the workshop include enlightenment and education of participants on the:

• Health implications of drinking unwholesome water.
• The standard procedure for water treatment.
• Product registration procedures/guidelines.
• Use of standard water treatment equipment.
• NAFDAC’s commitment to be a listening and supportive agency (A change from its past image as a punitive agency)

As a follow up on the workshop, consultative meetings were held with the States’ Associations of packaged water procedures. Active audience participation was encouraged and this finally yielded positive results. The Agency by December 2001, had gained the confidence of packaged water producers.

In April 2002, NAFDAC furthermore conducted another interactive session with water manufacturers in the six geopolitical zones. This was aimed at assisting all those experiencing problems in registering their products. On 6th September, 2001 letters were also written to major hotels in Nigeria urging them to collapse all used bottles and cartons of packaged (bottled) water to prevent the recycling of same by fakers.

• The new management of NAFDAC acted on feedback from stake holders and reviewed the Agency’s registration procedures and guidelines in order to make registration less cumbersome.

The Agency has also intensified and sustained public enlightenment campaigns through print and electronic media (Television and Radio) so as to educate customers on the health hazards associated with unwholesome packaged water and other regulated products.

As a result of the Agency’s new focus on enlightenment campaigns, education, dialogue and persuasion in addition to corrective measures effected in the Agency’s procedures,

NAFDAC has recorded a huge success in regulating packaged water in Nigeria. This is evident in the remarkable increase in the number of packaged water registered by the end of the year 2002. The number of packaged water registered was 134 in the year 2000 , 436 in the year 2001 and 998 in the year 2002 .

Public awareness is also high and information flow from stakeholders has helped a great deal in conducting surveillance, and enforcement of regulations.

NAFDAC carried out post marketing surveillance for already registered packaged water products, because the Agency is not just interested in product registration but in their continuous compliance to Good Manufacturing Practice and all other quality standards. Out of 647 packaged water samples analyzed so far, about

• 57% failed analysis due to Microbial contamination.
• 22% failed due to chemical contamination.
• 96% were poorly labelled; this is of grave concern to NAFDAC.

To correct this situation, the Agency is presently organizing training for staff and stakeholders (manufacturers) on Hazard Analysis and Critical Point (HACCP). We are hopeful that introduction of HACCP to our Quality Assurance system will improve the quality of products in the food, water and other relevant industries. The turnout of packaged water manufacturers in the zones so far trained is most encouraging.

To get a copy of your pure water / bottled water business plan and feasibility study, call us on 07033378184

References:

The Economic Analysis of the Profitability of Small-Scale Pure Water Production in Nigeria

Pure Water / Bottled Water Production in Nigeria © www.businessplan.com.ng

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In this article , we cover 10 tips you need to know On How to start a pure water business in Nigeria, note this article is regularly updated and can also be used as a guide in setting up your  Pure water business in Nigeria.

How To Start A Pure Water Business In Nigeria

Table of Contents

Many businesses in Nigeria collapsed as a result of the lockdown and the protest so we can say that things are getting worse by the day but one commodity remains the same in price and demand and it’s been bought daily by over 90% of Nigerians.

Wouldn’t you like to build a business around what people buy every day?

The best part is that the major raw material used for its production is free the only thing is that you will have to put a lot in place most especially in your packaging and when you mix this with good marketing-nothing will stop you from banking good money from the business.

The Pure water business in Nigeria is a gold mine, this is the major reason why you will see big companies venture into this line of business. Companies like cway, Nigerian bottling company and many more.

Before we go deep into this article,  let’s first do our findings to know why you should start a pure water business in Nigeria.

Various Reason Why You Should Start A Pure Water Business In Nigeria 

• Free raw material
• Products can be stored for some time
• Demand for the products are high
• Fast returns
• Few workers needed
• 100% profit and more
• No down time
• No location restriction

Now You Know The Reasons On Why You Should Start A Pure Water Business In Nigeria

There are some necessary steps you need to take in order to be able to set up this business in Nigeria.

7 Steps to start a Pure water business in Nigeria

• Prepare a Pure Water Business Plan in Nigeria
• Register your Business with the CAC
• Pick a Good Location
• Purchase Pure Water Equipment
• Recruitment
• Electricity
• Marketing Your Pure Water Business
• Other Things to know about starting a Pure Water Business in Nigeria

Now we will break down these various steps so you can understand how to execute them

1. Prepare a Pure Water Business Plan in Nigeria

A comprehensive business plan is the cornerstone of any successful venture, and the pure water business in Nigeria is no exception. It serves as your roadmap, guiding your decisions and attracting potential investors who believe in your vision.

Key Components of a Pure Water Business Plan:

1. Executive Summary:

This is a concise overview of your business, highlighting its goals, target market, competitive advantage, financial projections, and funding requirements.

2. Market Analysis:

• Industry Overview:  Describe the size and growth of the pure water market in Nigeria, highlighting regional trends and consumer preferences.
• Target Market:  Identify your ideal customers, including demographics, geographic location, and purchase behaviors.
• Competitive Landscape:  Analyze your competitors’ strengths and weaknesses, identifying opportunities for differentiation.

3. Business Description:

• Mission Statement:  Clearly define your company’s purpose and values.
• Products and Services:  Describe the types of pure water you will offer and any unique features.
• Production Process:  Explain your water purification and packaging methods, emphasizing quality control measures.

4. Operational Strategies:

• Location:  Outline the rationale behind your chosen location, highlighting its accessibility and water source availability.
• Equipment and Supplies:  List the machinery and materials needed for production, with estimated costs and procurement strategies.
• Personnel:  Detail the number of employees required, their roles, and training plans.

5. Financial Projections:

• Start-up Costs:  Estimate the initial investment required for equipment, licensing, marketing, and other essential expenses.
• Operational Expenses:  Project ongoing costs such as raw materials, employee salaries, utilities, and marketing expenditures.
• Revenue Projections:  Forecast your expected sales volume and revenue based on market research and pricing strategies.
• Profitability Analysis:  Calculate your projected profit margins and break-even point to assess the financial viability of your business.

6. Marketing Strategies:

• Pricing:  Define your pricing strategy based on market competition, production costs, and desired profit margins.
• Distribution Channels:  Identify the channels through which you will reach your target customers, including supermarkets, distributors, and direct sales.
• Promotional Activities:  Outline your plan for marketing and advertising your brand, considering budget constraints and target audience preferences.

Benefits of a Solid Business Plan:

• Clarity and Direction:  It provides a clear vision for your business, helping you make informed decisions and stay focused on your goals.
• Improved Operations:  It ensures efficient resource allocation, minimizes risks, and helps you track progress towards your objectives.
• Attract Investors:  A well-written plan demonstrates your credibility and potential for success, making it easier to secure funding from investors.
• Monitor and Adapt:  The plan serves as a benchmark against which you can measure your performance and make adjustments as needed.

Investing time and effort into crafting a comprehensive business plan is crucial for the success of your pure water business in Nigeria. By thoroughly analyzing the market, outlining your operational strategies, and forecasting your financials, you increase your chances of achieving long-term sustainability and attracting valuable partnerships.

Note: We at  NaijaCEO  can help you create a perfect business plan for your pure water business in Nigeria Price is Only 15,000

2. Register your Business with the CAC

Operating a successful pure water business in Nigeria requires not only a solid plan and efficient operations but also a firm legal foundation. This is where registering your business with the Corporate Affairs Commission (CAC) comes in.

Why Register?

Registering your business offers several crucial benefits:

• Credibility and Trust:  A registered business is recognized by the government and legal system, instantly boosting your legitimacy and reputation among customers, suppliers, and partners.
• Compliance with Regulations:  Registration ensures you comply with all relevant laws and regulations, minimizing the risk of legal issues down the road.
• Access to Opportunities:  As a registered business, you can open bank accounts, apply for licenses and permits, and participate in government contracts and programs that can help your business grow.
• Taxpayer Identification:  Registration assigns you a Tax Identification Number (TIN), enabling you to comply with tax regulations and build a positive financial history.

How to Register Your Pure Water Business with the CAC:

The CAC registration process is relatively straightforward, involving the following steps:

1. Choose a Business Name:

• Select a unique and memorable name that reflects your brand identity.
• Check for name availability on the CAC website or mobile app.
• Ensure it complies with CAC naming guidelines.

2. Create a CAC Account:

• Register on the CAC website or mobile app.
• Provide your personal details and preferred login credentials.

3. Reserve Your Business Name:

• Pay the prescribed reservation fee through the online platform.
• The reservation is valid for 60 days, allowing you time to complete the registration process.

4. Complete the Registration Forms:

• Download and complete the relevant CAC forms online or offline.
• Proof of address for the business and directors.
• Identity documents for directors and shareholders.
• Bank Verification Number (BVN) for directors and shareholders.
• Memorandum and Articles of Association (MEMART).

5. Submit the Forms and Payment:

• Upload all completed forms and supporting documents online.
• Pay the applicable registration fees through the online platform.

6. Processing and Approval:

• The CAC will process your application and conduct verification checks.
• If everything is in order, your business will be registered and you will receive a Certificate of Incorporation.
• The registration process may take several weeks, depending on the volume of applications and any processing delays.
• You can seek assistance from a registered business consultant or lawyer for guidance and support.
• Maintain accurate records and documentation to ensure seamless registration and future compliance.

By taking the time to register your pure water business with the CAC, you’re laying the groundwork for a successful and legal venture. This crucial step builds trust, opens doors to opportunities, and ensures you’re operating within the framework of Nigerian laws and regulations.

3. Pick a Good Location

Choosing the location for your pure water business is like selecting the seedbed for your future success. It’s crucial to get it right, as it impacts everything from production costs to customer reach. Let’s explore some key factors to consider when picking your ideal spot:

Land (factory site) & building Location: This is an important and basic part of your business because it’s a fixed capital. Now in getting a factory , there are some factors you need to consider which are

• Closeness to your market
• Environment
• Structure or size
• Location: After doing your market research you’ll then be able to choose which location will be beneficial for you with low competition and high demand, we’ll treat market research later in this article. Location goes a long way in the success of your pure water business in Nigeria. You may have a good product but selling your good product in a bad location is bad for business Example “You’re selling in a location surrounded by the estate and almost every resident has a water dispenser and the kiosk and supermarket only sells bottled water, chances are you may not last one month in the business before it collapse.”
• Closeness To Your Market: In order to have a successful market penetration your delivery rate and availability must be very high so as to capture your market effectively. This doesn’t literally mean you have to get a factory location inside the market but you need to be around your target market so as to ease distribution, cut costs, reach more customers and increase visibility. By saying market here I mean your customers.
• Environment: In this business environment matters a lot a can affect your products negatively for example building your water factory close to a graveyard or any other place with offensive odors. Chemicals can also affect your products so do away with places that contain chemical substances, because water is very sensitive and it can attract molecules from another substance which could change the original taste and properties it has.
• Structure and size: Since we’re working with lots of machines and lots of products to produce every day we would need a large building and land that would contain all we will need, so the size can be 2 plots of land or more, you can decide how the structure should look but make sure it’s spacy and can contain every department of your business.

4. Purchase Pure Water Equipments in Nigeria

For every type of business, equipment is always needed to perform some task to get desired results, The pure water business in Nigeria is no different some of the equipment you would need to start a  Pure water business in Nigeria  are listed below.

• Borehole and overhead tank
• Pumping machine
• Land (factory site) & building
• Distillation system for water purification
• Automatically sealing machine
• Motor van/ tricycle
• Industrial filters
• UV air sterilizer
• Ozonizer or reversed osmosis
• Boiling machine
• Micro filters and cartridges
• Printed nylon sachets
• Packaging bags
• Water treatment materials
• Workers equipment
• Pump, valves and pipes

Bore Hole And Overhead Tank: 

This is one of the first things to set up while starting your business, every part of Nigeria has its own depth where you can get fresh water underground, this is very important to ensure your products have the desired quality to satisfy your market.

I said quality cause water gotten from the ground has taste and colour but the Dipper your borehole the cleaner the water becomes, the ideal is to get fresh water from the earth no matter what depth you may find it but some borehole companies tend to convince you even when they know it does not dip enough, you have to make sure it very dips and when you taste the water it’s pure and has no colours.

As for the overhead tank, you can get a GP tank that’s one of the best you’ll find, Then for the tank stand get an experienced welder to make a stand that can contain the size of two GP tanks, I mean the biggest size of GP tanks.

Pumping Machine :  

After setting up your borehole and getting your tank you’ll need to get your pumping machine, and for this, we have two types, one stays inside the ground while the other stays outside, I would recommend you get the one that stays outside so as to make maintenance and repair easy

Distillation System For Water Purification:

You may install the full-scale distillation system or the ultraviolet sterilization bulbs process depending on the startup capacity of the enterprise. The cost of acquisition of distillation equipment may run into millions of naira. The actual cost cannot be estimated with certainty and must be researched upon as it is going to be part of the expenditure included in the pure water business plan in Nigeria.

Distillation is the single most effective method of water purification for pure water production and can be used on all types of incoming water. Unlike other treatment methods such as carbon filters and reverse osmosis, distillation systems are effective on virtually all contaminants and are not dependent on water pressure, water temperature, pH, or chlorine and can even be used on water containing bacteria and parasites and still produce safe, 99.9% pure water.

Automatically Sealing Machine: 

Another important piece of equipment which is the engine of your production line is an automatic sealing machine. You need just one but if you are planning for very high volume production, you will need like two or three but on normal production, one is very okay.

I would highly recommend the Koyo sachet water sealing machine, this type is very ideal. This machine is a high-precision packing machine and one of the most advanced liquid compound packaging machines available, It stands the size of a double-door refrigerator and has three sides sealing and intermittent. It can automatically complete bag making, filling, sealing, printing, cutting and counting. Controlled by a microprocessor and automatic photocell.

Electricity:

The power supply is another essential part of your business Cause you know we cannot rely on NEPA in Nigeria for the power supply so you’ll need light for the pure water production in Nigeria. it will be wise to use a KVA generator that won’t give you headaches. And you have to service it regularly too. Buy China generator example Sifang engine with 10Kw coil. You can get a bigger plant when the business has grown.

Motor Van/ Tricycle: 

A second-hand truck will do for a start, The truck must be able to carry reasonable bags of pure water for distribution to a great number of customers for it to be profitable. The reason I added tricycles was because of Nigeria bad roads which sometimes can be inaccessible by trucks so you can use tricycles to reach customers around and those in unacceptable areas.

UV Air Sterilizer: 

UV simply means ultraviolet lights which are used to purify water by passing ultraviolet lights through the water. This is very useful and can increase the quality of your product.

Ozonizer Or Reversed Osmosis:

Reverse Osmosis is one of the most widely used and easier to install. Reverse Osmosis also produces water with the highest level of purity and very perfect for your pure water production if you can afford it.

Boiling Machine:

They are used to produce distilled water. Distilled water is water that has been heated to the boiling point so that impurities are separated from the water, which itself becomes vapour or steam. Steam is then condensed back into pure liquid form. The impurities remain as residue and are removed.

Pure Water boiling Systems remove waterborne biological contaminants such as bacteria, viruses, organic and inorganic chemicals, heavy metals, volatile gases, cysts and other contaminants. Boiled steam water contains virtually no solids, minerals or traces elements. It is clean, natural and healthy. Steam distilled water is the standard by which all other waters are measured.

5. Staff Recruitment

Labor force.

The most important and delicate part of any business is the labour force, especially in the pure water business, it has led to the rundown of many businesses so you have to be careful when choosing who your labour force.

This business has two categories of work which are:

• Factory workers
• Mobile workers

Factory workers: they include those who work inside the factory to produce the pure water which are:

Mobile workers: these are workers who deliver and make face to face contact with the retailer or the final consumer. They include:

6. Electricity

In the business of pure water production, a continuous flow of electricity is like the lifeblood of your business. Without it, everything grinds to a halt, impacting not only your production capacity but also your customer satisfaction and ultimately, your bottom line.

Why Stable Electricity Matters:

• Uninterrupted Production:  Constant power ensures your distillation systems, packaging machines, and other equipment operate smoothly, allowing you to meet production targets and keep your supply chain running.
• Quality Control:  Maintaining consistent power helps regulate water temperature and pressure, crucial factors for ensuring the quality and safety of your pure water product.
• Customer Satisfaction:  Consistent delivery schedules and reliable production build trust with your customers, solidifying your reputation and loyalty.

Mitigating Power Outages:

While complete reliance on the main grid is ideal, it’s important to have a backup plan to navigate those inevitable power outages. Consider these alternatives:

• Generators:  Investing in a powerful generator ensures your operations continue uninterrupted, minimizing downtime and production losses.
• Solar Power:  Harnessing the power of the sun through solar panels is a sustainable and cost-effective option, especially in regions with ample sunshine.
• Battery Backup:  Battery backup systems can provide temporary power during short outages, protecting your equipment and preventing data loss.

Planning for the Future:

• Energy Efficiency:  Implement energy-efficient equipment and production processes to minimize your overall power consumption.
• Load Management:  Schedule production times strategically to avoid overloading the grid and ensure efficient use of available power.
• Regular Maintenance:  Regularly maintain your generators, solar panels, and other power sources to guarantee their reliability and performance.

By prioritizing a stable electricity supply and implementing backup plans, you can ensure your pure water business continues to thrive even in the face of power disruptions. Remember, a proactive approach to energy management will not only safeguard your production but also contribute to a more sustainable and resilient business model.

7. Marketing Your Pure Water Business

In the competitive world of the pure water business, having a solid marketing strategy is like having a map to navigate the vast ocean of potential customers. It allows you to reach your target audience, build brand awareness, and boost your sales. Let’s dive into the key elements of a comprehensive marketing strategy:

• Develop a unique brand identity:  This includes your logo, tagline, and overall visual style. Create something memorable and consistent across all marketing materials.
• Craft a compelling brand message:  What sets your pure water apart from the competition? Communicate your brand values and unique selling proposition clearly and concisely.
• Build brand loyalty:  Offer exceptional customer service, engage with your audience on social media, and reward loyal customers with discounts and promotions.

Product Positioning:

• Identify your target market:  Who are you trying to reach? Understanding their needs and preferences is crucial for effective marketing.
• Position your product:  Highlight what makes your pure water special. Is it the purity of the water, the packaging design, or the commitment to sustainability?
• Differentiate yourself:  Clearly communicate how your pure water stands out from the competition, whether it’s through added minerals, eco-friendly packaging, or innovative production methods.

Marketing Channels:

• Online Marketing:  Utilize social media platforms like Facebook and Instagram to connect with your target audience, share engaging content, and run targeted ad campaigns.
• Offline Marketing:  Explore traditional channels like radio advertising, local events, and sponsored community activities to reach a wider audience and build local brand recognition.
• Public Relations:  Build relationships with journalists and influencers to secure positive media coverage for your brand and generate buzz around your products.
• Customer Engagement:  Encourage customer feedback, respond to inquiries promptly, and actively participate in online conversations to build trust and loyalty.
• Track your results:  Monitor the effectiveness of your marketing campaigns and analyze data to identify what’s working and what’s not. Adapt your strategy based on your findings.
• Be consistent:  Building a strong brand takes time and effort. Maintain consistency in your messaging and visual identity across all marketing channels.
• Be creative:  Don’t be afraid to experiment with new marketing tactics and ideas. Stand out from the crowd with unique campaigns and promotions.

By implementing a comprehensive marketing strategy with a focus on branding, product positioning, and customer engagement, you can effectively reach your target audience, build a strong brand presence, and ensure the long-term success of your pure water business.

8. Other Things to Know About to starting a Pure Water Business in Nigeria:

Maintenance.

To ensure our customers get the best out of our products we must ensure our equipment are clean always. Sometimes NAFDAC does a regular check-up on pure water companies to ensure a quality product is being produced if they find any flaw, it can lead to the closure of that particular company.

Maintenance is done every month and some things to look out for are:

• Equipment sterilization and cleaning
• Tank cleaning

Cost Implications of Starting a Pure Water Business in Nigeria

Capital evaluation.

For most people I’m just speaking Spanish so why don’t we get down to numbers to see how much it will cost us to start a pure water business for a start.

Things to consider while calculating:

• Cost of fixed equipment
• Cost of land and building
• Cost of the motor van and tricycle
• Cost Borehole and overhead tanks
• Fuel and diesel
• Registration cost
• Printing cost

It is important to note that most of the important details and forecasts you would need to run a successful pure water business in Nigeria are contained in a pure water business plan so I urge you to reach out to us to get a pure water business plan in Nigeria

Risk Management Of Sachet Water Business

The bigger the risk in any business the bigger the profit, but sadly most Nigerians don’t like taking risks because of fear of failure, if you really think about it there is nothing like a failure in life you either win or learn something new.

I’m not literally saying everyone is going to succeed in this line of business but if you do proper planning, and management, offer a quality product, and apply the right customer retention strategy, you’ll definitely break even and succeed.

Some of the things to look at for which stand as a potential risk to a pure water business in Nigeria that can get your business closed down or collapse are listed below:

• Low-quality product
• Not having a Pure Water business plan
• Refusal to pay tax
• Improper registration of business
• No maintenance
• No workers training
• Ignorance about customers and workers complain
• Improper management
• Profit and loss balance

Common Problems To Avoid In Pure Water Business In Nigeria

Everyone hates to hear this but it’s definitely true, you must face problems in any business you do, as the popular saying goes in Nigeria “problem nor dey finish” Well for me I look for solutions rather than think about problems.

In the pure water business in Nigeria, we have some problems but to every problem there is always a solution, some of these are:

• Unclean water
• Water with chlorine taste or other abnormal tested
• Water Lickage
• Unclean environment
• Workers conflict
• Business run down
• Equipment break down
• Poor business management and planning
• Low-quality materials and late delivery

Pure Water Business in Nigeria Frequently Asked Question

• What are the problems facing the pure water business in Nigeria? Major problems include poor and erratic power supply, difficulty getting loans, high operating costs, intense competition, distribution challenges due to bad roads, the influx of low-quality products, difficulty enforcing regulations and shortage of skilled manpower.
• What is the equipment needed for a pure water factory? Major equipment like boreholes, treatment tanks, water purification systems with filters, UV and RO membranes, Ozonator, pumps, generators, dispensers, sealing & packing machines for sachets, conveyors, labelling machines, cleaning tools and testing kits.
• much does pure water cost in Nigeria? On average, a bag of pure water containing about 20 sachets costs between N150 to N400 while a 75cl bottle costs between N100 to N200 based on location. Prices vary across regions.
• Can you make money in the water business? Yes, the pure water distribution business is highly lucrative in Nigeria owing to strong demand against limited access and people’s willingness to pay for clean, safe drinking water. Profit margins can be 30% or more.
• How much is a pure water system? A full mini pure water production system with bores, treatment facilities, reservoirs and packaging capabilities would require between N5 million to N15 million naira to setup depending on daily capacity and process automation level.
• Why is selling pure drinking water a big business? Selling bottled and sachet water is a big business because most Nigerians lack access to piped, treated water driving strong demand. Being an essential product, demand stays high. And low setup costs compared to revenue potential make it highly profitable.
• How do I start a small water business? To start small, focus on water retailing by buying clean water in bulk from accredited producers and selling branded dispenser bottles and affordable rechargeable 5-20 litre jars to nearby households using bike delivery. Expand into production using savings over time.
• Do water companies make a profit? Yes, water purification and distribution companies in Nigeria can make healthy profits owing to strong and consistent demand for clean drinking water against market scarcity and supply gaps. Well-run enterprises achieve 20-40% profit margins. 
• How much is a water franchise in Nigeria? Buying into an established water bottling and distribution franchise in Nigeria can cost anywhere from N3 million for mini setups to over N100 million for large automated plants with added distribution rights costs based on territories and volumes allocated.
• How profitable is the Pure Water Business in Nigeria?  Bottled and pure water businesses are very profitable in Nigeria with strong growth potential still untapped across many areas. Gross profit margins range from 30% to over 50% owing to significant demand against supply shortfalls.
• What are the steps in pure water production? The key steps are sourcing raw untreated water, pre-filtration, adding coagulants for clumping impurities, decanting solids, activated carbon filter, ultraviolet purification, micron filtration using membrane, final disinfection and bottling. Quality checks are done at all stages.
• How do I become a water retailer? To become a water retailer, build relationships with accredited producers for consistent supply and obtain necessary permits. Start selling sachet water and dispenser jar refills through shops, direct delivery or water ATMs. Scale up by adding purification for custom branding as volumes grow.
• Who regulates water in Nigeria? Key regulators are the National Agency for Food and Drug Administration (NAFDAC), the Standards Organization of Nigeria (SON), the State Ministries of Health and Environment and the Nigerian Bottled Water Manufacturers Association (NBWMA) enforcing codes through NAFDAC.
• How do you market the pure water business? Marketing approaches include door-to-door distribution of samples, local community engagement drives, placing visible unmissable signage boards on busy roads and intersections, colourful contemporary packaging designs, sponsoring small community events, running SMS campaigns, partnering with retail neighbourhood shops and eateries, leveraging social media and online promotions and radio jingles for mass reach, especially in remote areas.

Pure water business is a very lucrative business to get into, but you need to set up your pure water factory in a good location and you need to get yourself a business plan these two things are very important for the successful setting up and running of pure water business in Nigeria.

We at NaijaCEO can help you with your pure water business plan for just N25,000 click on the button below to contact us on WhatsApp or email  [email protected]

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Micah Erumaka

About Micah Erumaka

Micah Erumaka is the Founder of LiaonCEM solutions which owns NaijaCEO. He is an Internet Entrepreneur and a content creator. After the failure of his first company at age 18 he started NaijaCEO to help entrepreneurs with the information they need in operating a successful business in Africa

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How to Start Pure Water Business in Nigeria (Earn ₦1m Monthly)

Do you want to read the PDF plan to start a pure water business in Nigeria, equipment needed, setup cost, risks and problems?

If YES, then this is the only post to read.

You’re on the right track if you’re considering establishing a pure water business in Nigeria.

The sachet and table water business, no matter the size, is one of the most in-demand businesses in Nigeria at the moment.

Everywhere you enter today, you will see people selling pure water, which we also know as sachet water, as written on the nylon.

Pure water business in Nigeria is of diverse sizes based on your budget.

Some hawk pure water around the streets, highways, marketplaces, while some sell at shops and pure water production factories.

The high demand for pure water by Nigerians is one reason for its profitability.

Lack of good and clean water also contributed to pure water profitability.

The sellers make nothing less than a 40% return on investment during this business.

The high profit margin of the pure water business mainly depends on factors like the company’s size, production costs, and selling price.

This also affects how profitable a pure water business in Nigeria is.

Small-scale pure water businesses can open you up to money making.

Those in charge of pure water retail sales also make money from it.

Steps to Starting Pure Water Business in Nigeria

Here are the steps to start a profitable pure water business in Nigeria:

1. Study the Market

Study the pure water market to learn how it works before diving into it.

Research your target audiences, location, competitions, and purchasing power.

Learn the strategies in business so you can be able to make money.

2. Business Plan

Write a business plan that includes your target audiences, business goals, budget, and all the marketing strategies you discovered at the research stage.

A good business plan plays the role of a guard in achieving your business goals and growing your business.

3. Fulfill the Legal Requirement

You need to meet specific regulatory standards before you can officially run a pure water production business in Nigeria.

Ensure you visit the body’s office in charge of the license guiding safe water production in Nigeria to get the permits and licenses.

One of those bodies is NAFDAC.

4. Choose a Good Location

Choosing a suitable location plays a significant role in your pure water business.

While doing this, ensure to target the right audiences and avoid setting up your business anywhere you see.

Yes, we know everyone buys sachet water, but there are locations where you can make more significant sales.

Always target those locations.

5. Choose a Reliable Water Source

For a pure water production business, choose a reliable water source e and a suitable treatment procedure for your product.

You wouldn’t want people to give a bad review of your product.

Install a good water treatment plant to help.

Purify your sachet of water.

6. Packaging and Branding

The importance of packaging and branding must be considered in this context.

Build a mind-blowing brand identity.

Again, let your product packaging speak for itself and attract more customers to your brand for patronage.

7. Marketing and Promotion

After you’ve done everything necessary to build a fantastic pure water brand, it’s time to market your product and getting people out.

Know about the amazing product you have put in place.

Use different marketing channels to create awareness and drive sales.

Create an Instagram account, website, and Facebook page for your business and market your product hard.

If you want to increase your pure water production profitability, follow these steps:

• Cut down on production cost.
• Use sound and quality equipment to avoid wastage.
• Buy all your raw materials in bulk at a cheaper rate.
• Target rich audiences so you can sell at a high price and make a profit.
• Spread your distribution network.
• Do not joke about marketing.
• Always advertise your brand so people can get to know about your business.

Equipment Needed for Pure Water Business

To start a pure water business, you will need these equipments:

• Raw water storage tanks.
• Submersible pumping machine.
• Surface pumping machine.
• Water treatment plant.
• Packaging machine.
• Generator to provide backup power in case of power outages.
• PVC pipes and plumbing fittings.
• Water testing equipment.
• Personal protective equipment (PPE).

Cost of Starting a Pure Water Business in Nigeria

The cost of starting a pure water business in Nigeria today depends mainly on the business size. You can start hawking pure water with as low as ₦1000 to ₦2000.

If you want to open a shop selling in bulk to retail sellers and users, budget around ₦100,000 to ₦500,000.

Small-scale pure water production startup capital should be around ₦2,000,000 and above.

Large-scale pure water business startup capital will cost around ₦5,000,000 and above.

These cost a lot because they involve the purchase of high-quality machinery and vehicles for product supply.

Cost of Setting up a Pure Water Factory in Nigeria

The cost of setting up a pure water factory in Nigeria depends on several factors, including the size and scale of the factory, the type of equipment used, and the location of the factory.

A typical pure water factory in Nigeria can cost between ₦10 million and ₦50 million to set up.

Here is a breakdown of some of the key costs involved in setting up a pure water factory in Nigeria:

1. Land and Rent

The cost of land and rent will vary depending on the location of the factory.

Choose a location that is close to an excellent water source and has easy access to transportation.

2. Building

The cost of building a pure water factory will also vary depending on the size and scale of the factory.

A typical pure water factory will need to have enough space for the water treatment plant, packaging area, and storage facilities.

3. Equipment

The cost of equipment is one of the biggest expenses involved in setting up a pure water factory.

The type of equipment that you need will depend on the size and scale of your business, but some of the essential equipment includes water treatment plant, packaging machine, generator, PVC pipes and plumbing fittings, water testing equipment, and personal protective equipment (PPE).

Other costs involved in setting up a pure water factory include permits and licenses, utilities, marketing and advertising, and labor costs.

Risk in Pure Water Business

The pure water business, also known as the sachet water business, is a popular and lucrative business in many developing countries, including Nigeria.

However, like any business, it is not without its risks.

Here are some of the key risks in the pure water business:

1. Water Quality

The most important risk in the pure water business is the risk of producing and selling water that is not safe to drink.

This can happen because of several factors, including:

• Using a contaminated water source.
• Improper water treatment procedures.
• Poor hygiene practices.
• Damaged packaging.

Consumption of contaminated water can lead to a variety of waterborne diseases, including cholera, typhoid, and diarrhea.

This can damage the reputation of the business and lead to financial losses because of lawsuits and product recalls.

2. Competition

The pure water business is highly competitive, with many small and large producers vying for market share.

This can make it difficult for new businesses to enter the market and for established businesses to maintain their profitability.

3. Government Regulations

The pure water business is subject to several government regulations, including those related to water quality, sanitation, and packaging.

Failure to comply with these regulations can lead to fines, penalties, and even closure of the business.

4. Economic Conditions

Economic downturns can lead to a decrease in demand for pure water, as people cut back on discretionary spending.

This can hurt the profitability of pure water businesses.

Other risks in the pure water business include equipment failure, power outages, theft, and vandalism.

Pure water business owners can mitigate these risks by:

• Investing in high-quality water treatment equipment and procedures.
• Implementing strict hygiene practices.
• Using high-quality packaging materials.
• Regularly testing their water quality.
• Getting all permits and licenses.
• Complying with all government regulations.
• Purchasing insurance to cover against unexpected losses.

Building a pure water business in Nigeria is a favorable venture once you have everything in place.

With all we’ve discussed so far, we believe you understand some things about the business and the steps to get things done.

If you want to sell pure water wholesale, locate the companies you want to sell their product, rent a shop in a good place, purchase a good freezer, and start your business.

Both pure water hawkers and direct consumers will always troop in, especially if your water is always cold.

READ ⇒  71 Legit Ways to Earn Money in Nigeria (Online and Offline)

Saint Chinedu

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Bottled Water Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Bottled Water Business Plan?

Writing a bottled water business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

Highlight the bottled water services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of bottled water company you run and the name of it. You may specialize in one of the following bottled water businesses:

• Natural spring water
• Purified water
• Mineral water
• Artesian water
• Functional water
• Describe the legal structure of your bottled water company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established bottled water service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your bottled water company business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your products & services:

Mention the paralegal services your business will offer. This list may include services like,

• Single-serve bottles
• Multipack bottles
• Premium & specialty bottles
• Water filtration
• Water delivery services
• Customized bottles

Describe the health benefits

Quality measures, additional services.

In short, this section of your bottled water plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and your unique services. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your bottled water production business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bottled water business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, technologies & equipment:.

Include the list of equipment and machinery required for bottled water, such as water treatment equipment, bottling equipment, quality control equipment, packaging & labeling equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bottled water business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your bottled water business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bottled water manufacturer business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample bottled water business plan will provide an idea for writing a successful bottled water plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bottled water business plan pdf .

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Frequently asked questions, why do you need a bottled water business plan.

A business plan is an essential tool for anyone looking to start or run a successful bottled water business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your bottled water company.

How to get funding for your bottled water business?

There are several ways to get funding for your bottled water business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your bottled water business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your bottled water business plan and outline your vision as you have in your mind.

What is the easiest way to write your bottled water business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any bottled water business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good bottled water business plan help me secure funding?

Indeed. A well-crafted bottled water business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a bottled water business plan?

Marketing strategy is a key component of your bottled water business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Start A Water Business In Nigeria

Water is life (little wonder, Pour Me Water by Kizz Daniel was a major hit).

Let’s talk about Water Business, how to start a water company, produce bottled water, and operate down the value chain for commercial gains. But before we delve into the nitty gritty, allow me to give you a bit of core insight in summary of what it involves.:

The water bottling business involves sourcing, treating, bottling, and distributing water for consumption. Here are some key aspects of this industry that you need to know:

• Sourcing : Water can be sourced from various places, including natural springs, wells, or municipal water supplies. The source significantly impacts the water’s quality and the treatment required. It is also important to take the necessary measures to locate your bottling facility where you can source quality water. If you must get a borehole, find the
• Treatment : The water is typically treated to meet safety standards. This can include filtration, UV treatment, reverse osmosis, and the addition of minerals for taste. The treatment process depends on the initial water quality and the desired final product.
• Bottling : After treatment, the water is bottled in various sizes, from small single-serve bottles to large multi-gallon containers. The choice of packaging material (plastic, glass, etc.) can impact the product’s market appeal and environmental footprint.
• Branding and Marketing : Branding is crucial in the bottled water industry. Many brands differentiate themselves through source stories (e.g., mountain spring water), health benefits, or environmental practices.
• Distribution : Bottled water is distributed through retail channels, direct delivery to homes and offices, or online sales. Efficient distribution is key to profitability due to the low margins in this industry.
• Regulations : The industry is subject to various health and safety regulations, which can vary significantly by region. These regulations ensure the safety and quality of the bottled water.
• Environmental Impact : The bottled water industry faces criticism for its environmental impact, particularly concerning plastic waste and the carbon footprint of production and distribution. Many companies are focusing on sustainable practices, like using recycled plastics or more eco-friendly packaging.
• Trends : There’s a growing trend towards flavoured, mineral-enriched, or “functional” waters, which offer additional health benefits or enhanced taste. The demand for premium and artisanal water brands is also increasing.
• Economic Considerations : The bottled water industry is highly competitive with low profit margins, making scale and efficiency crucial. It’s also influenced by factors like consumer preferences, public health trends, and global events.
• Challenges : Challenges include managing water sources sustainably, addressing environmental concerns, and navigating regulatory landscapes. There’s also competition from public water supplies and other beverage sectors.

Note: Entering this industry requires careful consideration of these factors, along with a solid business plan and market research to understand local demands and competition.

This article is primarily to teach you how to start a water company for a commercial water packaging business; whether it is sachet water (Called pure water by most people in Nigeria) or a bottled water business, it is important to understand your market and the regulations around the production of food and beverages in your chosen market.

Note: Water  (chemical formula  H 2 O ) is an  inorganic , transparent, tasteless, odorless, and  nearly colorless chemical substance , which is the main constituent of  Earth ‘s  hydrosphere  and the  fluids  of all known living organisms (in which it acts as a  solvent ).

To start a water bottling business in Nigeria, you must obtain the right license from NAFDAC, after which you could then consider other business factors and forces that would determine the business model that best fits your planned production.

The water business has a very long value chain from which anyone might choose to start from and make a lot of money .

Bottled water businesses take different forms – You could choose to operate at several points on the entire value chain. You could choose to deal with bottling and distributing drinking water to consumers as a business. Whether purified, distilled, or natural spring water, your bottled water business will supply your customers with the necessary hydration to keep them alive. 

According to a new report by UNICEF and the World Health Organisation – World Health Organization , billions of people worldwide are continuing to suffer from poor access to water, sanitation and hygiene.

If you are looking at starting a bottled water production or water bottling business and you need a bottled water factory business plan , then you will find this guide on how to start a sustainable bottled water production business an invaluable part of your preparation process.

Call it a bottled water production feasibility study, if you will.

With the right management practices, one can make significant returns on investment and even break even within three years of investment. The average Return on Investment (ROI) for bottled water production is about 300%, and any figure short of that means there is a leak somewhere in management. Find it and fix it.

Table of contents

So what are the options available, and what steps does it take to set up a bottled water production line for clean bottled water?

Total Time: 15 minutes

Conduct Adequate Market Research

The first step in conducting any meaningful market research is to decide what you need to find out.

However, take note that what you must find out must be centred around making your customers happy and saving the reasonable cost of getting your product out there.

Many entrepreneurs have lost their business capital, taking a stupid leap of faith into their business without adequate market research – that is Suicidal!

It would be helpful to keep in mind that bottled water is generally a commodity product. Except for a few luxury brands of water, bottled water is a commodity product that requires a high volume of sales for you to turn a profit.

Therefore, it is important that you consider the market size and delivery infrastructure that you will leverage if you are to cover a geographically wide area.

Keep in mind that it is best to situate your bottled water business close to heavily populated areas where access to the market will be much cheaper, instead of having to ship your products a long distance which will erode your profits.

Before you begin your business, you need to know the following at the very least:

1. Where your market is. 2. Who exactly are you selling to 3. What is the size of the market 4. Who are the competitors 5. How well are these competitors doing in the market 6. What is going to be your strategy to claim market share from them

Other factors to keep an eye on while carrying out your market research would be the pricing tactics of competitors. Are they positioning with a cost-competitive advantage? If that is the case, are you competing with them on cost or planning to enter the market as a luxury mineral water brand?

Carry out a complete bottle water production feasibility study so that there is a clear picture of what you are up against and how you are going against it. If writing a feasibility study is well over your head, do not hesitate to spend money to hire a business development professional to provide you with this service. Don’t stint on this – you are spending money on equipment and space. All that will be wasted if you do not get the feasibility part right.

Write a Business Plan

Now that you have locked in all those learning on the business opportunity and the strategy, it is time for you to put it all down in a comprehensive business plan.

Sections you would typically have in a business plan of this nature would include an executive summary, market segmentation, marketing plan, management team, legal requirements and business location analysis.

This business plan will come in handy when you want to raise funds from investors to back your new business. But, even if your project is self-funded, your business plan will act as a roadmap of how the business will proceed, opportunities it would capitalize on, challenges it would face and how it would surmount them.

Without doing this critical step, you risk treating your capital like out-of-pocket cash, only to gasp when you run out of cash and half of what needs to be done is yet to be done.

Decide on a project location

This is a critical decision and not one to be made in a hurry. In selecting a site for your bottled water manufacturing project, bear in mind that access to your market will be a major factor in determining your profit levels.

And even when a site is accessible to the market, it may still be unsuitable for a bottled water production factory. Keep in mind that bottled water is a consumable product, hence you should take note of the hygienic conditions of the proposed site.

For example, NAFDAC food safety regulations prohibit the siting of a water packaging factory close to a cemetery, abattoir, wood mill, oil depot or sewage plant. Due to the high potential for contamination of your water source from such environments.

Also keep in mind that NAFDAC requires that a bottled water production facility has a cloakroom, packaging materials store, production bay, finished goods store and an administrative office. If you are not building a purpose-built facility, you have the option of renting a sizable facility and resizing it to fit the purpose.

Get The Needed Licenses

After deciding on a location, the next thing to do is start the process of getting government approvals and necessary licenses for the factory. 

In Nigeria, that means getting in touch with NAFDAC and having them inspect your premises and give you their license. You may also need to visit the food safety department of the LGA, where the factory would be situated to get their appropriate permits. These are not optional requirements – your business would be sealed off, and you may face criminal charges if you proceed without this step.

Something else you need to do at this stage would be to get the business registered with the  Corporate Affairs Commission . NAFDAC would require that you present evidence of this registration during the application process for a NAFDAC number. 

Additionally, you do not want to forget the taxman. Handle relevant registrations both at the Federal Inland Revenue Service (FIRS) office and at your State Inland Revenue Board office.

Buy and Install Needed Equipment

You have the option of either purchasing equipment outright or taking out a lease. Equipment needed for the takeoff of a water bottling factory would include power generators, bottle loaders, bottle filling and capping machine, water purification unit, conveyor belt, filling machine, storage tanks, and delivery trucks.

You will also need to install a borehole in the facility. Note that an existing borehole may not be suitable if you are converting an existing structure to a bottled water factory. This is because NAFDAC requires a minimum of between 100-150 feet, depending on the topography of the factory site.

The water source must also be a minimum of 30 feet away from your septic tanks for obvious reasons.

Drill a Borehole or Get Other Suitable Sources of Water

It costs ₦120,000 to ₦650,000 to drill a borehole in Nigeria.

Borehole drilling is the most efficient and common way to have a constant water supply. It can either be done through a manual drilling method or a heavy-duty drilling method. Meanwhile, the average price of the manual drilling method is from ₦120, 000 – ₦300,000, while heavy-duty drilling costs ₦250,000 – ₦650,000. The cost of materials, location, and also the number of contractors could affect the price of borehole drilling.

Get Your Bottles

Of course, you need a custom bottle for your water to at least make it a bit difficult for counterfeiters to fake your bottled water. A safeguard is to make sure that whichever bottle manufacturer you engage is a member of the International Bottled Water Association.

Ask those who are already in the bottled water business for recommendations. You could also browse online and do your due diligence on companies that come up.

Part of what you should consider while researching bottle suppliers should be the price, quality of their products, and the reliability of their supply. You don’t want a supplier who will tell you stories when you are low on bottles. That could mess up your supply obligations.

Hire The Right Employees

Hire people who know their way around the machines you are installing. You have spent significant amounts on purchasing these machines; you don’t want to be left with an avoidable liability due to incompetent machine handling. If your employees would need the training to be able to handle the equipment, ensure that they get it efficiently.

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Concise and straight to the point. Thank you for an a great exposition of what is needed to start a bottle water business in Nigeria.

For those who may be interested to start, you can get all your machines from us at Kelani Engineering http://www.kelaniengineering.com

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NGBusiness Gives You Access To Over 100 Business Plan Samples As Well As Other Important Business Related Information...

Pure Water Business Plan In Nigeria 2024 DOC

Pure Water Business Plan In Nigeria | 2024 Samples

Pure water business plan in Nigeria will always come in handy when it comes to planning how to make money from the business .

CHAT WITH US ON WHATSAPP FOR YOUR

Business plans and feasibility studies to get a discount.

It is an established fact that the soul of any business is the ability to attract customers as well as retain those customers. True to that, if customers doesn’t buy from you, the business goes down, but as it concerns pure water business plan, there seems to be an overwhelming patronage in that regard.

To get the full Pure Water Business Plan In Nigeria | Feasibility Studies (Including The Financial Productions And All), pay N10,000 to

GTBank (Guaranty Trust Bank)

Account Name – Okite Joseph ikenna

Account No – 0044083736

Once payment is made for the Pure Water Business Plan In Nigeria | Feasibility Studies, send the following (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549.

Pure water business in Nigeria doesn’t need much of an advert to sell, however, why you need a pure water business plan in Nigeria is mainly for the sake of strategizing. There a whole lots of other established pure water businesses today in Nigeria, and in order to penetrate the market you need a solid strategy which can help you become relevant.

The truth is, in the Nigerian business environment, the pure water business has been regarded as one if not the fastest selling products today in the market. Sachet water as most people prefer to call it has been a main stay of drinking water in most Nigerian home, for a fact, most Nigerian families buy bags of pure water for drinking purposes. The reason for this is not far-fetched, government has failed in its entirety, even in some cases where there is water provision, you still have a larger part not having access to that water supply.

Although the pure water business comes with its own hazards such as environmental pollution and the proposed plan by the government to put a halt to pure water selling business,, however, these plans may not come to light as government is yet to provide enough edible water for its people, although measures are being put in place in order to protect the environment from polythene bags and its likes.

A popular Nigerian legend “Fela” said in one of his famous songs, there he said “water no get enemy”…. true to that phrase, it seems that has been the reason why even people who hawk these pure water products still make sales. Do you know that in each state alone, there are about two (2) or three (3) pure water factories and then you have the small home factories too, yet the demand for this pure is still high?

There will always be a demand for water and the availability should be your concern as an entrepreneur , on this post, we will look at five success keys to having a great pure water business in Nigeria.

5 Keys To Building A Pure Water Business In Nigeria

These keys should be able to set you going, follow all the steps and also note that your success are not just limited to these five keys, see below;

• Have a vision – One of the things that will distinguish your business from others is the your vision. Take for example, one of the major pure water producing companies in the eastern part of Nigeria is Aqua Rapha, when you see their products, it is easy to tell that they have a vision for their business and that has kept them as number in the entire southeast Nigeria.
• Have a mission – Still on the aqua rapha brand, on the pack, it is clearly written that the water was hygienically machined, this simply states that all they are about is the production and distribution of portable clean water. In fact, having a mission helps in elongating the life span of the business.
• Clear description Of Your Business – from the onset, customers should be able to know what you are about, the inscription on your product should be able to tell them that this is what you have to offer and that your water is better than anyone you may have tested before.
• Location And facilities – It is important to get the best of the best equipment that will make your production efficient. The quality of your facility determines the quality of your output, then your business location should be carefully selected. A very good location makes it a lot more easier for people to have access your business.
• Competition – Aqua Rapha is one among many other pure water business out there, to break into the market, you need to understand what other are doing by carrying out a research on them, things to look out for includes the following; Marketing strategy, facilities for productions, distribution strategy, staff strength, mode of daily operation etc

In conclusion, as simplified as this business is, you still need a Pure water business plan in Nigeria to at least compete at the same level with other bigger and better pure water businesses in your locality.

Once payment is made for the Pure Water Business Plan In Nigeria | Feasibility Studies, send the following (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549 .

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Sachet (Pure Water) / Bottled Water

Bottled / Pure Water Business Plan – The need for good quality drinking water packaged under very stringent hygienic condition cannot be over emphasized. When one considers the costly effect of water borne diseases like craw-craw, worm infections, water blindness, dysentery, diarrhea, typhoid fever, cholera to mention but few, it becomes paramount to go for clean (pure) water.

To enable interested investors take advantage of the money opportunities in Bottled water business in Nigeria , I have packaged a comprehensive Pure Water Business Plan.

==>CLICK HERE TO CHAT US ON WHATSAPP FOR BUSINESS PLANS & GET A DISCOUNT<==

TABLE OF CONTENT

1.0 EXECUTIVE SUMMARY

1.1 OUR VISION:

1.2 MISSION

2.0 BUSINESS DESCRIPTION:

2.1 INDUSTRY DESCRIPTION:

2.3 REQUIREMENTS

2.4 BUSINESS RISK / MITIGATION

2.5 REQUIREMENT FOR ENTERING INTO THE BUSINESS

3.0 DEFINITION OF MARKET

3.1 MARKET SEGMENTATION

3.2 MAJOR COMPETITORS

3.3 COMPETITIVE ADVANTAGE

4.0 PRODUCT DESCRIPTION

4.1 EQUIPMENT/MACHINE

4.2 MAJOR RAW MATERIALS

4.3 PRODUCTION PROCESS

4.4 PRODUCT UNIQUENESS

5.0 ORGANIZATION AND MANAGEMENT:

5.1 ORGANIZATION STRUCTURE

5.3 STAFF SALARIES

6.0 MARKETING STRATEGIES

7.0 FINANCIAL MANAGEMENT/ANALYSIS

GET YOUR BOTTLED / SACHET PURE WATER BUSINESS PLAN IN NIGERIA for N10,000 only.

To place order, pay N10,000 to

GTBank (Guaranty Trust Bank) Account Name – Chudi-Oji Chukwuka Account No – 0044157183

After payment text your name, your e-mail address & payment details to 08060565721 and immediately I will send a copy of the Bottled /Pure Water Business Plan in Nigeria (PDF/Word) to your email box .

Without adequate clean water one suffers dehydration and eventual death. Water provides the medium in which all biochemical reactions take place. Water also plays a major role in the “evolution of biological systems”. Almost 80 per cent of all hospitals in Nigeria today lack good potable water; hence the need to remove the entire undesirable elements and pathogens it may contain through treatment.

Pure Water Business Plan In Nigeria is compulsory If you are to make it big in the business

Reasons Why You Should Start a Pure water / Bottled Water Business Company

1.  Water has an unshakable market demand

Water is always in demand because it is indispensable and everybody needs water to live. That’s the reason why the business is very lucrative.

2.  A growing awareness in health consciousness

There is a growing increase in health consciousness now, as people are being watchful of what they eat and drink; so as to avoid ailments such as typhoid, cancer, obesity and also live longer. Thus creating a corresponding need for bottled water.

3.  A growing awareness of the need to protect the environment

In Nigeria, one of the fastest selling products is sachet water; otherwise known as pure water.  But I can authoritatively tell you that the era of sachet water may soon come to an end. Why? The reason I say this is because there is currently a proposed plan by the government of Nigeria to ban the production and selling of sachet water, polythene bags and its likes.

The aim of this yet-to-be implemented law is to combat the growing environmental degradation caused by these materials, since they are not bio-degradable. Once this proposed law is implemented, there will be a sharp rise in the demand for bottled water in Nigeria . Rather than wait till that time, you can position yourself now to take advantage of any arising opportunity.

4.  The profit margin is very high ( Bottle / Pure Water Business Plan In Nigeria )

Water, which is the most important raw material for bottled water production is readily available for free. Once a borehole is drilled and setup, you will have a steady supply of water.

5.  You will create employment for people

The process of producing bottled water is not a task for one person alone. You will have to employ people that will help you with tasks like cleaning the containers, operating the machines etc.

To access funds and more from banks a comprehensive Bottled Water / Pure water Business Plan must be drafted carefully. PRODUCTION EQUIPMENTS/MACHINES NEEDED for Pure Water Business Plan In Nigeria .

Automated form and seal machine water sachet machine.

Industrial water filters.

Over head tanks/Plastic storage water tanks

Micro filters and Cup filters

Water borehole

Ultra Violet lights.

PRODUCTION MATERIALS NEEDED for Pure Water Business Plan In Nigeria .

Nylon bags (Automated)

Packing bags.

HUMAN RESOURCES.

Production staff.

Administrative staff.

START UP CAPITAL REQUIREMENT for Pure Water Business .

The start up requirement for sachet water and bottle water production business in Nigeria depends on the scale you want to start with.

The cost of setting up a small scale sachet/bottle water production out fit is quite different from that of medium and large scale business outfit.

For example: You can start a small scale sachet/bottled water production business with about 5million Naira and with average production capacity of 1000bags per shift you are sure to make at least One million Naira every month minus expenses.

While the medium and large scale sachet/bottled water production will require a start up capital of between 10-20million Naira and are also sure making at least 2-3million Naira on monthly basis.

I believe with the above explanations you can see that sachet water and bottled water production business in Nigeria is indeed very lucrative.

And based on the over 160million population of Nigeria the demand for sachet or bottled water will continue to increase.

Therefore, to enable interested investors take advantage of the money opportunities in pure water business in Nigeria, I have packaged a comprehensive feasibility studies in a PDF format .

The feasibility studies contains detailed breakdown of all that required to start and manage a successful sachet Pure water / bottled water business in Nigeria .

GET YOUR BOTTLED / PURE SACHET WATER BUSINESS PLAN for N10,000 only.

After payment text your name, your e-mail address & payment details to

08060565721 .

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10 Oct 2021

Starting a bottled water business in nigeria.

            Starting a Bottled Water Business In Nigeria

Producing bottle water is a great task but it becomes easy along the way when you become familiar with the concepts. It is a type of business that can only be successful when you have good marketing skill, because the sales can be difficult. That is why you will need to establish good connection with people in order to make a name for yourself so you can be recognized. Without recognition, you will not be able to make good sales because there are so many recognized player in the bottled water business.

Bottle water business is a very good business to choose to do because the essential raw material needed (water ) is a free resource and also because the business is easy to maintain. Also, water is something everybody on this earth cannot do without, it is a needed commodity.

NECESSARY THINGS TO DO WHEN STARTING A BOTTLED WATER         BUSINESS

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Before deciding to embark on this business, you must have assessed yourself to be sure you really want to start the business. Below are the necessary things you need to do when starting the business;

CONDUCT FEASIBILITY STUDY AND MARKET RESEARCH

When starting a bottled water business, you need to make a lot of research on how to start it, necessary materials and plants, cost of starting, major challenges to face and every other thing that you need to know about the business. This does not only apply to bottled water business alone as research is key to every business. You can also seek advice from an expert or someone who is experienced in the business.

                               PLAN YOUR BUSINESS

‘He who fails to plan has planned to fail’, After going about researching about the necessary information needed to start your bottled water business, the next step to take is to make use of the information you have gotten to make plans on how you want your business to operate, methods of operation to be used, how it would be different from other bottling water companies. The truth is that, there are so many companies that are into the business of bottled water so you have to make strategic plans on how to make your own products different and unique and how to make it stand out from that of your competitors.

MAKE YOUR BUSINESS LEGAL

After making research on everything needed for bottled water business and have made adequate planning, you must ensure the legitimacy of your business before you start producing because producing bottled water outside the law will lead to serious penalties.

The National Agency for Food and Drug Administration and control is the body responsible for issuing license to water production in Nigeria at the national level and they have their set standards. They will inspect all your equipment and machines to make sure it is up to their standard, ensure that the water is safe for drinking before you are allowed to start selling to people. You must obtain a license from NAFDAC after which their will give you a number called NAFDAC Registration number. Then you can proceed to the state and local government for necessary permits or license.

Also, it is very paramount to register your company and your company’s name with Corporate Affairs Commission ( CAC ). You also need to open a business account in the name of your company for proper and easy financial transaction.

                                WRITE YOUR BUSINESS PLAN

Many business start- ups omit this step, writing a business plan is very important as it keeps you going and focus. According to Wikipedia, a business plan is a formal written document that contains business goals, methods on how to attain the goals and the time frame in which the goal will be achieved.

In simple terms, a business plan summarize your business and its goals. A well written business plan also drive investors to invest in your business. A business plan should contain;

• Executive Summary : This is the summary of all what is in your business plan. The executive summary must be captivating enough to make people want to read your business plan. It should also contain your vision and mission statement.
• Company Overview : This should contain who you are, your business goals, how you intend to operate your business , and everything about the company.

3.Products and Services : This section of your business plan contains or explains a clear description of your product or service, maybe you only want to focus on bottled water or you want to include sachet water as the case may be, the cost of your bottled water and any other relevant information related to bottled water or any additional service you might want to render.

• Market Analysis : This describes everything about the market for your bottled water, your market research, your expectation on the market , how your bottled water will strive in the market, your competitors. It also contains your SWOT analysis where you list your strengths, weaknesses , opportunities and threats .
• Marketing and Sales Strategy : This section explains how you intend to market or sell your bottled water, how you will promote your business and penetrate into the market. It should also include your selling cost , promotion and advertising costs, e.t.c.
• Business Structure : This will contain everything about your business, the structure you intend to run your bottled water business; either sole proprietorship, partnership or limited liability company , the number of staffs you want to hire and the intended salary.
• Financial Analysis : After getting your market research, a professional accountant should be consulted to help prepare the financial analysis of your business plan. It should contain realistic financial information, which should include your cash flow statement, projected income statement and statement of financial position ( balance sheet ) for the next three or five years and other relevant information.
• Conclusion : This should highlight the key strengths of your plan, remind the reader why your business is in the best position to execute the plan , and the summary of your vision and goal.

SOURCE FOR FUND

Bottling water business is a type of business that is capital extensive, that is, it requires a lot of money to start. Though many start up on a small scale, but no matter how small you determine to start, there are still some plants and equipment that are compulsory you get, they can be improvised.

To start this business, you need a plot of land with a building on it, although some people make use of old buildings, it is not always advisable. You also need a bottling and water treatment plant; this machine is often times gotten from China and it has the capability of making out bottles from PET plastic ( polyethylene terephthalate ), rinsing the bottles, filling them with water, capping, packaging of the bottled water and labelling it. This machine is very important to a bottling water company and it cost nothing less than seventeen (17) million naira.

Another equipment needed again is the storage tank, this is where you store the water pumped daily. You also need a delivery truck that will transport the finished products to where they are needed, a generator set , you also need money for NAFDAC and CAC registration. To cut the long story short, you need a whole lot of money to run this business and you might not have all of it. Below are some of the ways in which you can source for fund;

• Loans from family and friends : You can obtain loan from your family and friends.
• Microfinance banks : They lend out money to loan seekers with interest. You must make sure you draft a very good business plan.
• Commercial banks : They also give out loans at a particular interest rate if you have the necessary requirements.
• YOUWIN programme : The YOUWIN programme is an empowerment programme set up by the federal government to provide jobs for youths of Nigeria. Note that YOUWIN is a grant and not a loan and it has its own requirement, some of which are, you must have a good business plan, you must be a Nigerian citizen between age 18 and 40, you must have a valid ID card e.t.c.

SECURE A LOCATION

After researching, making plans, writing a business idea and sourcing for funds, the next step is to be on the look out for a suitable location for your bottled water business. Some people do say that since water is a natural resource and can be found anywhere, so they can locate their bottled water company anywhere but this is definitely not true, there is a need to consider a land that can easily locate water from the soil, you won’t want to buy or lease a land in a very dry area where you have to put in much effort to get water from it. Apart from the availability of the raw material, some other factors also need to be considered when locating your bottled water company. Some of which are;

• Nearness to the market /Availability to meet potential customers : One of the factor to be considered when securing a location for your bottled water company is the nearness of your location to your potential customers, your business should be located where your customers can access you easily.
• Competitors : Another thing to look out for when determining the location of your business is the nearness to other bottled water companies. For a start up, if you have two or more bottling water company around your vicinity, it might not be good enough as you may not be able to compete with them.
• Costs : You must also consider the cost of establishing your bottled water business business in a particular location.

5.Neatness of the Area : You can’t afford to locate your company close to a cemetery, a sewage deposit, waste dumps or anything at all that can terminate your water source. In this type of business, you need to be very neat because you are feeding a whole lot of people and you would not want to spread cholera or any water-borne disease so you have to be extremely neat, your surroundings and your workers.

Also, factors like road accessibility, steady power supply should also be considered.

                                 HIRE PEOPLE

After you have successfully secured a good location and installed the necessary plant and machinery, the next step is to hire people that will operate them.

Bottling water business is not a one –man business, that is, it is the not the kind or type of business only one man can operate. Though it can be owned by one man, it obviously cannot be run by man so you need to employ people.

Employ people whose values are aligned with yours, who are capable, who are easily teachable, trust worthy people and train them often to produce the result you desire.

START PRODUCING AND SELLING YOUR BOTTLED WATER

After all measures listed above have been put into place, then you can start producing and selling your bottled water . As the owner of the business, you have to take this stage serious because as earlier said in this article, there are many bottled water business in Nigeria, and to make plenty sales, you have to create a name for yourself. A very good way of doing this is to promote your product, by advertising them on mass media, engage in billboard advertising ( make sure they are located in strategic places like highways, commercial areas,, e.t.c,), make enough business card and distribute to as many as you can, talk to retailers about your bottled water, organize a product launch as it will create the brand awareness you need ( don’t just take your bottled water to the market like that without first launching it ).

    GROW YOUR BOTTLED WATER BUSINESS

In order not to be wiped off by your competitors, you need to grow your business. Think about strategic ways in which you can improve your business, improve the quality of your bottled water, improve sales, and increase revenue e.t.c.

A good business plan will also make it easier for you to access loan from the bank or from investor. When investor see that your business plan is well-articulated and see all the necessary things that will give him assurance that, if he invested in your business, he won’t make a loss. However, for your well-articulated business plan, contact us at

Your business plan will have the following contents:-

• Executive Summary
• Product and Service Offerings
• Vision Statement
• Mission Statement
• Business Structure

Role and Responsibilities

• Chief Executive Officer
• Administrative office
• Sales Executive
• Machine Operator etc.
• SWOT Analysis
• Market Analysis
• Market Trend
• Target Market
• Competitive Advantage
• Sales and Marketing Strategy
• Sources of Income
• Sales Forecast
• Pricing Strategy
• Payment Options
• Publicity and Advertising Strategy
• Financial Projections and Costing
• Sustainability and Expansion
• WANT TO KNOW MORE?
• If you are interested in starting a Bottled Water Business in Nigeria , you can reach us today so that we can work with you to breathe life into their business idea.
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A FEASIBILITY STUDY BUSINESS PROPOSAL PLAN ON SACHET WATER PRODUCTION IN ABUJA, NIGERIA. DEVELOPED BY BRITECH PLUS+ ENTERPRISES FOR KINNBAD INVESTMENT PLC

2020, Britech Plus+ Enterprises

Water has been identified to be very important to human existence because it is very necessary for survival. Water ranked second to oxygen. A reliable supply of clean wholesome water is crucial in an attempt to promote healthy living amongst the inhabitants of a well-defined geographical region. In an attempt to proffer solution to water problem, it was estimated that 1.2 billion people around the world does not have access to clean safe water and about 2.5 billion people are not provide with adequate sanitation (Third world water forum, 2003). Majority of the affected people that lack access to clean safe water and adequate sanitation are located in the developing countries because the standard industrialized global model for safe water delivery and sanitation technology is not affordable.

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Bottled Water Business Plan Template

Written by Dave Lavinsky

Bottled Water Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their bottled water production companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a bottled water business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your bottled water company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a bottled water business, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bottled water company in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bottled Water

With regards to funding, the main sources of funding for a bottled water company are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bottled water businesses.

Finish Your Business Plan Today!

How to write a business plan for a bottled water company.

If you want to start a bottled water company or expand your current one, you need a business plan. Below we detail what should be included in each section of a business plan for a bottled water production company.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of bottled water company you are operating and the status. For example, are you a startup, do you have a bottled water business that you would like to grow, or are you operating a bottled water production company in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the bottled water industry. Discuss the type of bottled water business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of bottled water company you are operating.

For example, you might operate one of the following types of bottled water businesses:

• Purified or Distilled bottled water : this type of bottled water sells water that has been produced by distillation, deionization, or reverse osmosis.
• Sparkling bottled water: this type of bottled water contains carbon dioxide after the water has been treated. 
• Alkaline bottled waters: this type of bottled water includes increased hydrogen that causes greater hydration. Fitness enthusiasts are fans of this type of water as it provides more hydration than regular water. 

In addition to explaining the type of bottled water business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of clients served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the bottled water industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bottled water industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis sectio:

• How big is the bottled water industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your bottled water production business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: grocery stores, offices, schools, and gyms.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bottled water company you operate. Clearly, gyms would respond to different marketing promotions than grocery stores, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bottled water production companies. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes online retailers, sports drinks such as Gatorade and Vitamin Water, and protein shakes. You need to mention such competition as well.

With regards to direct competition, you want to describe the other bottled water businesses with which you compete. Most likely, your direct competitors will be bottled water businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of bottled water do they provide?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide bottled water that tastes differently than the competition?
• Will you provide a type of bottled water that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bottled water production company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of bottled water company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to bottled water, will you provide electrolytes, different flavors, vitamins, and any other health products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your bottled water company. Document your location and mention how the location will impact your success. For example, is your bottled water production business located in a busy retail district, an office setting, near gyms and fitness facilities, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your bottled water marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Billboards and bus benches
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bottled water business, including cleaning equipment, taking inventory, ordering new bottles and labels, placing labels on bottles, bottling each bottled water, marketing and promotions, and communicating with clients and customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth bottled water, or when you hope to reach $X in revenue. It could also be when you expect to expand your bottled water business to a new city or location.  

Management Team

To demonstrate your bottled water business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing bottled water production companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bottled water production business or marketing executive with experience in company branding and advertising.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you start with a small selection of bottled water flavors and types and expand to offer a wider selection of bottled water ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bottled water production business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bottled water business:

• Cost of inventory 
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bottled water location lease or list of bottled water types you plan to sell.  

Putting together a business plan for your bottled water business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the bottled water industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful bottled water business.  

Bottled Water Business Plan FAQs

What is the easiest way to complete my bottled water business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete a business plan for a bottle water production company.

Where Can I Download a Bottled Water Business Plan PDF?

You can download our Bottled Water business plan PDF  here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of water bottle business you are operating and the status; for example, are you a startup, do you have a water bottle business that you would like to grow, or are you operating a chain of water bottle businesses?

Don’t you wish there was a faster, easier way to finish your Bottled Water business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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