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A DESCRIPTIVE STUDY ABOUT THE EFFECTIVENESS OF E -COMMERCE IN THE PHILIPPINES A Thesis Presented to Professor

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International Journal of Management

IAEME Publication

The advancement in the sector of Information technology along with other emerging technical aspects has taken to the emergence and expansion of global e-commerce worldwide which permits mankind to meet their requirements of some goods and obtains monetary means on the other hand for their livelihood by running such ventures. The research paper aims at the study of online buying habits and growing opportunities for students & professionals in the field of e-commerce, particularly for Management, Commerce, and other courses. Furthermore, general consumers' perceptions were also recorded. The financial and communal earnings from e-commerce which advance modernization, industry upgrading and financial growth are also broadly touched upon. In current years, e-commerce has grown exponentially that led to both developed and developing countries as an economic dynamic force. Owing to the rapid progress of the internet and the revolution of the smart phones, numerous "young" organizations have become nationwide market leaders and shifted into international trades. In terms of public legality, the organization may develop its niche in the market and then expand it to the conventional market. The exceptional growth in the organization's use of the internet for trade transactions has developed the emergence of business to business e-commerce, wherein, lots of buying and selling organizations access a specified website to manage their firms. Own-monitored online assessment was done and different Effects of E-Commerce in the Current Scenario of Marketing http://www.iaeme.com/IJM/index.asp 771 [email protected] responses were accumulated. Results depict that respondents buy online frequently clothes, shoes, cosmetics, electronics and pay generally by debit or credit cards; the major reasons for this kind of shopping are lower price and unavailability of the goods, lack of quality assurance and lack of varieties at the traditional markets. But, seeing the present conditions of online-marketing during covid-19, it has somehow raised an alarming situation for the online ventures in terms of delivery with safety and hygiene.

A DESCRIPTIVE STUDY ABOUT THE EFFECTIVENESS OF E -COMMERCE IN THE PHILIPPINES

Jana Abeabe

Name: Abeabe, Patricia Jana J. Maro, Mariel Margaret G. Ramos, Rochel Crs&Sec: BTM13 Subject: Mga Babasahin Hinggil sa Kasaysayan ng Pilipinas (G-SOSC001) Professor: Sir Jumel G. Estrañero University: De La Salle University Dasmariñas

Transstellar Journals

TJPRC Publication

The novel Corona Virus spreads primarily through contact with an infected person or when a person comes in contact with a surface that has the virus on it, the best way to protect one against it is to stay at home. This has hiked the global usage of online shopping. The outbreak has infected masses and is known to have changed people's shopping habits as they are afraid to shop outdoors. E-commerce is the concept of doing business online with the help of the internet and is a term inclusive and broader than 'online shopping'. E-commerce has experienced rapid growth since the humble, despite the sudden beginning of the lockdown imposed due to the pandemic. The study aims espiteon the e-commerce industry boost during COVID-19 pandemic. The main concern of the government is to reduce the impact of COVID-19 by imposing restrictions on the movement of people and hence to break the covid infection chain. This led to a manifold increase in the usage of internet facilities, be it in the field of teaching, grocery shopping, and entertainment. The people who did not prefer shopping online were left with no choice but to avail themselves e-commerce facilities. This was one of the main reasons the E-commerce industry witnessed rapid growth. The rising number of COVID-19 cases led to panic amongst the people to go the hospitals and therefore they preferred taking consultations from the doctors virtually, which was a new concept and a contributor to the growth of the e-commerce industry. The online food industry was another notable sphere, since, this sector comes under the category of essentials, it worked 24x7 and helped people to get food even during the peak of the COVID-19 crisis. Many NGOs joined hands with online service providers to cater to the masses. One of the many advantages of this industry's growth is that it has led to the quality of lifestyle, as people can avail themselves services at their doorstep.

siddharth garaniya

"Over last few years the popularity of e-commerce has enormously increased due to its quick and easy way of exchanging goods and global services. India will be booming ground for e-commerce business models. The present study is conceptual and descriptive nature. It attempts to explain the concept of ecommerce, business models for e-commerce, merits and limitations of e-commerce. It concludes that e-commerce offers several benefits to the various stakeholders. However, at present time it has several limitations, legal and technical barriers in the development of e-commerce in India which could fade away in years to come. Hence we should equip ourselves to give worm welcome to e-commerce which is an obvious outcome of globalization and technological revolution around the globe. Ms. Ayushi Y. Vadwala | Ms. Maitri S. Vadwala""E-Commerce: Merits and Demerits A Review Paper"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd106.pdf Article URL: http://www.ijtsrd.com/engineering/computer-engineering/106/e-commerce-merits-and-demerits-a-review-paper/ms-ayushi-y-vadwala"

Management & Marketing. Challenges for the Knowledge Society

DANIELA- IOANA MANEA

As COVID-19 had been posing unprecedented challenges, the economic agents as well as the individuals had to adapt to a new lifestyle. The preventing measures against the spread of the virus determined an increase in e-commerce activity in general, and in mobile commerce in particular. In this regard, sellers redefined their strategies revolving around smartphone applications for online shopping, which will gradually become the global shopping standard. Therefore, the aim of this paper is to evaluate the current situation of e-commerce, focusing on the main transformations since the beginning of the pandemic. The methods used in the paper consist in both qualitative research of the literature regarding e-commerce and a quantitative analysis that captures two aspects: on one hand it highlights the change determined by the pandemic in online commerce, and on the other hand it shows an X-ray of the EU states positioning in terms of e-commerce evolution. The latter consists in a comparat...

JOURNAL OF ENGINEERING MANAGEMENT AND COMPETITIVENESS (JEMC) Volume 12, Number 1, 2022, ISSN 2217-8147 (Online)

Iva Bubanja

The COVID-19 pandemic has widespread and long-lasting implications for the global economy causing general economic stagnation and crisis. Different industries and sectors strive to maintain the functioning of their business and stimulate companies to increasingly rely on the potential and power of digital technologies and network communications. In the trade sector, there was raising awareness about the importance of digitization and leveraging digital commerce as a strategic investment and competitive advantage. More and more trade companies started looking at digital channels not as an addition to their physical location but as a strategic source of long-term, sustained growth, which proved to be a significant boost for e-commerce all over the world. In this paper, B2B and B2C e-commerce segments are analyzed including current trends and dynamics, management of new business models, and expected implications of the latest digital technology innovations. Investments in new digital technologies tools and solutions in e-commerce had been driven by the need for frictionless shopping, personalization, and improved operational efficiency required by new-age customers. Experiences of the Serbian economy in e-commerce transactions are analyzed as well. Key words: E-commerce; Digitalization; Innovation; Competitiveness.

International Journal of Scientific Research in Science and Technology

International Journal of Scientific Research in Science and Technology IJSRST

In this research article the researcher emphasized that significant role and impact of E-commerce in Business Industries. The researcher focused on analysis of significant factors of E-commerce, positive and genitive impact of E-commerce, and challenges of E-Commerce in Business Industries. The researcher defines the dimension of E-commerce with respect to business to business (B2B) and business to consumer (B2C) towards the changing way of doing business on the web in Business Industries. The main objectives of this research article is to focus on the primary route by which e-commerce will affect the economy at large is through its impact on productivity and inflation. Businesses and consumers that use E-commerce benefit from a reduction in costs in terms of the time and effort required to search for goods and services and to complete transactions of business activities which are carried out electronically on the Internet rather than at a physical location.

International Journal of Retail & Distribution Management

Paul Lapoule

Indonesian Journal of Electrical Engineering and Computer Science

Technolgoical innovation has covered all aspects of business all over the world. With growing pace of digitalisation all over the globe, e-commerce has become one of the popular platforms for initiating business transactions. COVID-19 has showed the dependence of the society on this medium for the convenient allocation of goods and services and meeting up of consumer demands. Saudi Arabia has also witnessed a high demand in the usage of this platform to meet the daily usage necessity. In order to get insight into the topic, qualitative research has been undertaken. The study aims to investigate the increased use of e-commerce during COVID-19. The data required for the analysis has been collected from secondary sources such as web journals and research work. The finding of the qualitative analysis exhibited that the e-commerce has increased rapidly during COVID-19 time. The outcomes of the present study are helpful for the vendors to facilitate the consumers by increasing the opportu...

International Journal for Research in Applied Science & Engineering Technology (IJRASET)

IJRASET Publication

The Covid-19 pandemic is the greatest global humanitarian challenge the world has faced. The coronavirus profoundly transformed the global trends. These variations causative to the high adventitious and secondary funds that reflected for this virus. The purpose of this conceptual paper is to discuss the e-commerce trends predicament as well as how imminent progress in this have affected the consumer behaviour post pandemic.E-commerce has grown exponentially putting a strain on traditional brick and mortar stores. In today's era it's time to amplify our digital presence. This article will outline the impact of Covid-19 on e-commerce; how it has changed the key takeaway's and trends to keep in mind when trying to form a digital business strategies that will appeal to post Covid consumers. Although the pandemic densely impacted economic activities and let to complete shutdown of some sectors it definitively helped in the surge of e-commerce and increased the use of digital transactions. This paper is made with an attempt to highlight, analyse and understand the Covid impact on the e-commerce as a whole .

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• Online Shopping Research For The Philippines

Research About Online Shopping In The Philippines: The e-commerce industry in the Philippines is changing. With this change comes new challenges and opportunities. So whether you’re looking for research about online shopping in the Philippines because you are opening up a store or a student studying business, you will find some surprising findings about the online shopping market in the Philippines in today’s article.

We have comprised several research studies, independent data, and case studies below to showcase the newest and most important forms of research about the online shopping market in the Philippines. Additionally, we have linked to development studies and authorities if you’re looking For more information.

Table of Contents

Research About Online Shopping In The Philippines

1. philippines e-commerce stores face many challenges.

A fantastic website named MarketResearchPhilippines.com has provided some unique information about the challenges e-commerce stores, and online shopping markets face in the Philippines.

Their article goes into depth about the challenges that face e-commerce store owners, which also affect online shopping in the Philippines. Unfortunately, infrastructure such as warehousing, WIFI, and delivery remains a big problem for the Philippines. There are options available, but the logistics of the e-commerce industry in the Philippines are complex. Therefore, the industry would benefit from greater options some store owners suggest.

However, one benefit is that many e-commerce stores in the Philippines can utilize available online technology . This software can solve many time-consuming challenges that we found during our research about online shopping in the Philippines. These systems include automatic inventory ordering, direct delivery, and several other tasks.

Additionally, one challenge that affects online sellers in the Philippines and consumers is the speed of the Internet. This falls under the category of infrastructure, As mentioned above.

2. E-commerce Accounted For 3% Of The Philippines Retail Sales

In 2021, Statista surveyed each Asian Pacific region and compared their e-commerce sales to their retail sales. Interestingly China’s sales from e-commerce reached just under half at 45%. But when looking at research about online shopping in the Philippines, they found e-commerce accounts only for 3% of the retail sales of the Philippines.

So when looking at different types of research about e-commerce in the Philippines, what does this research show us? This can be taken in many ways, but it suggests a lack of trust from other data we have gathered. As we know, scams are very common in the Philippines, especially online, and this (as well as other factors) results in a lower overall percentage of results.

3. COVID-19 Resulted In More Views And More Sales

Due to the ongoing pandemic , many stayed at home and worked/studied. During that time e-commerce industry experienced a boom. From looking at page views, app downloads, and independent feedback, it is clear that certain industries in the Philippines, including the e-commerce industry, boomed.

From research regarding online shopping in the Philippines and online shopping behavior, we can see that more and more trust has been placed in the e-commerce industry. With this added trust and the ongoing pandemic, the value of the commerce industry in the Philippines is expected to have a compound annual growth rate of 17% between now till 2025, GlobalData suggests.

Additionally, the Philippines Department of Trade and Industry recently announced that the number of online sellers increased from 1,700 in March 2020 to an outstanding 93,318 in early January 2021.

4. Predictable Growth Rates Look Extremely Positive

Many factors can impact the overall growth rate for an industry as large as e-commerce in the Philippines. For example, as we discovered earlier, many shoppers stayed home when we looked at some independent research about online shopping in the Philippines. Therefore the e-commerce industry has increased, but this is only one factor.

When we look at data from 2017, we can see that the e-commerce value is around 120 billion pesos. At present, the value is over double compared to 2017. Some predict that in 2030 the total value will reach 600 billion pesos which will be double the value it is today.

5. Government Departments Want E-Commerce To Succeed

The Philippines’ E-Commerce Road Map was introduced in 2021. The road map aims to promote e-commerce with the general public, help small and medium-size e-commerce businesses, and boost the general public’s confidence in online shopping in the Philippines.

Government officials also announced that they are looking to increase the overall GDP contribution to 5.5%. In 2021 this was 3.4%. We also found similar research about government departments supporting the e-commerce industry, which looks promising to store owners and online shoppers in the Philippines.

5. The Battle For E-Commerce Dominance In The Philippines Continues

From the latest statistics of e-commerce websites in the Philippines, Shopee has taken first place, with Lazada coming in second and Amazon third. Even though the most viewed e-commerce store in the Philippines is Shopee, Lazada is close behind.

Carousell ranks as the fourth most popular e-commerce store in the Philippines, with Alibaba being the 5 th . This is from present data over the last 30 days and is regularly updated. Therefore, this list would likely change from previous historical data about e-commerce in the Philippines.

Both Lazada & Shopee are continuously battling to be the Philippines’ #1 eCommerce store. This has many advantages for online sellers and the general public as competition gives alternative options for both sellers and consumers.

6. Social Media Increases Conversion

From various case studies and independent data, it is clear that social media positively impacts e-commerce stores and online shopping behavior in the Philippines. In our latest article discussing business marketing , we explored the findings of the international journey of business law and education.

Their research concluded that websites, social media, and emails are the most popular and widely used means of buying online products in the Philippines. This suggests that small and medium-sized businesses should invest more in these types of marketing. In addition, social media has additional benefits for the e-commerce industry in the Philippines.

One of the most powerful influences on purchases in the Philippines is social proofing. Social proofing is commonly used to verify a product’s quality and is very important for Filipino consumers. High social proofing on social media shows a dramatic increase in the likelihood of sales in the e-commerce industry.

Furthermore, the Philippines has been the leading country in social media usage over the last few years. Many social media companies offer a free platform, so In other words, a free platform with a large audience is an opportunity for small e-commerce sellers in the Philippines.

7. COD – Cash On Delivery Is Essential For Online Selling

According to a detailed report released by Bangko Sentral ng Pilipinas ( BSP ) back in 2019, 51.2 million Filipino citizens do not use banks. This can cause a slight issue for online sellers in the Philippines and consumers.

However, when looking at research for online shopping in the Philippines, services are available to combat this problem, such as the cash and delivery option, using other nonbanking systems ( e-wallet, etc.).

8. Security Concerns With Online Transactions When Online Shopping

As somebody who has had the privilege to live in several countries, I can tell you that security concerns with online transactions are not only a big concern with Filipinos but also the world at large. However, with data breaches, online scams, and hacks continuing, it’s no surprise that security remains a concern for many online shoppers in the Philippines.

As e-commerce businesses grow, we found a strong likelihood of teaming up with branded financial systems ( 7/11, Gcash, etc.), which suggests that trustability remains the main point as e-commerce stores grow.

Some non-research about online shopping in the Philippines bought us to the topic of limited cards. I say non-research as this is based on independent feedback rather than a full case study. Nevertheless, we found that more and more consumers use limited cards (A.K.A virtual bank cards that can only be debited a small amount such as 50, 100, 200 Pesos) to overcome security concerns.

9. Demographics Of Online Shoppers In The Philippines

Research from LPU-Laguna found some unique findings in the study on online shopping in the Philippines. Results concluded that most respondents were between 19 to 30, which made up 42% of the participants. On the other end of the scale, the smallest respondent group was 41 years and above (9.2%).

In terms of gender, they found that 56% were males and 44% were females. Additionally, just under 70% of the respondents were single. As a result, it can be concluded that most sellers from their survey were younger single people.

Over the years, there have been additional case studies and research about online shopping in the Philippines, concluding that females purchase more from online stores than males, but this was a small study. Additionally, the type of product influences the statistics. Therefore, some suggested larger studies are needed to give a wider picture of the demographics of online shoppers in the Philippines.

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• Influences on online purchasing decisions in the Philippines 2023

Sources that influenced online purchasing decisions among consumers in the Philippines as of January 2023

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Standard Insights

Philippines

January 2023

1,224 respondents

18 years and older

Online survey

Original survey question: "What sources of information most affect your online buying decision?"

Other statistics on the topic E-commerce in the Philippines

Reach & Traffic

• Leading e-commerce websites Philippines Q2 2022, by monthly web visits
• Most popular items purchased online in the Philippines 2023

B2C E-Commerce

• Shopee monthly web visits Philippines Q1 2019-Q2 2022
• Card scheme distribution in online shopping Philippines 2022

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Statistics on " E-commerce in the Philippines "

• E-commerce share of total retail APAC 2022, by country or territory
• E-commerce revenue SEA 2024-2029, by country
• Number of e-commerce users SEA 2024-2029, by country
• GMV digital economy Philippines 2019-2030
• Digital economy gross value added Philippines 2022, by sub-sector
• Gross merchandise value of e-commerce Philippines 2019-2030
• E-commerce gross value added Philippines 2018-2022
• E-commerce gross value added growth Philippines 2018/19-2021/22
• E-commerce GVA share to digital economy Philippines 2018-2022
• Most popular online purchase categories Philippines 2022
• E-commerce spending on consumer goods Philippines 2023, by category
• E-commerce spending growth on consumer goods Philippines 2022-2023, by category
• Number of users of e-commerce Philippines 2018-2027
• Penetration rate of e-commerce Philippines 2018-2027
• Users of e-commerce Philippines 2023, by age group
• Share of e-commerce users Philippines 2023, by gender
• Share of e-commerce users Philippines 2023, by income
• Leading B2C e-commerce sites Philippines Q2 2022, by monthly web visits
• Lazada monthly web visits Philippines Q1 2019-Q2 2022
• Zalora monthly web visits Philippines Q1 2019-Q2 2022
• Payment method distribution in online shopping Philippines 2022
• Digital payments transaction value Philippines 2023, by segment
• Card payment transaction value Philippines 2021-2023
• BNPL spending on e-commerce Philippines 2021-2026
• Share of bank transfer in e-commerce transaction value Philippines 2021-2026
• Share of suspected e-commerce fraud Philippines 2019-2021
• Most frequent consumer fraud schemes Philippines Q4 2023
• Personal experiences with digital fraud attempts Philippines Q4 2023
• Weekly online shopping activities of internet users Philippines Q3 2023
• Shopping apps with the most downloads Philippines 2023
• Challenges to online shopping in the Philippines 2023

Other statistics that may interest you E-commerce in the Philippines

• Premium Statistic E-commerce share of total retail APAC 2022, by country or territory
• Premium Statistic E-commerce revenue SEA 2024-2029, by country
• Premium Statistic Number of e-commerce users SEA 2024-2029, by country
• Premium Statistic GMV digital economy Philippines 2019-2030
• Premium Statistic Digital economy gross value added Philippines 2022, by sub-sector

Key indicators

• Premium Statistic Gross merchandise value of e-commerce Philippines 2019-2030
• Premium Statistic E-commerce gross value added Philippines 2018-2022
• Premium Statistic E-commerce gross value added growth Philippines 2018/19-2021/22
• Premium Statistic E-commerce GVA share to digital economy Philippines 2018-2022
• Premium Statistic Most popular online purchase categories Philippines 2022
• Premium Statistic E-commerce spending on consumer goods Philippines 2023, by category
• Premium Statistic E-commerce spending growth on consumer goods Philippines 2022-2023, by category

Demographics

• Basic Statistic Number of users of e-commerce Philippines 2018-2027
• Basic Statistic Penetration rate of e-commerce Philippines 2018-2027
• Premium Statistic Users of e-commerce Philippines 2023, by age group
• Premium Statistic Share of e-commerce users Philippines 2023, by gender
• Premium Statistic Share of e-commerce users Philippines 2023, by income

Leading e-commerce sites

• Premium Statistic Leading e-commerce websites Philippines Q2 2022, by monthly web visits
• Premium Statistic Leading B2C e-commerce sites Philippines Q2 2022, by monthly web visits
• Premium Statistic Shopee monthly web visits Philippines Q1 2019-Q2 2022
• Premium Statistic Lazada monthly web visits Philippines Q1 2019-Q2 2022
• Premium Statistic Zalora monthly web visits Philippines Q1 2019-Q2 2022

Payment methods

• Premium Statistic Payment method distribution in online shopping Philippines 2022
• Premium Statistic Digital payments transaction value Philippines 2023, by segment
• Premium Statistic Card scheme distribution in online shopping Philippines 2022
• Premium Statistic Card payment transaction value Philippines 2021-2023
• Premium Statistic BNPL spending on e-commerce Philippines 2021-2026
• Premium Statistic Share of bank transfer in e-commerce transaction value Philippines 2021-2026
• Premium Statistic Share of suspected e-commerce fraud Philippines 2019-2021
• Basic Statistic Most frequent consumer fraud schemes Philippines Q4 2023
• Premium Statistic Personal experiences with digital fraud attempts Philippines Q4 2023

Shopping behavior

• Premium Statistic Weekly online shopping activities of internet users Philippines Q3 2023
• Premium Statistic Most popular items purchased online in the Philippines 2023
• Premium Statistic Influences on online purchasing decisions in the Philippines 2023
• Premium Statistic Shopping apps with the most downloads Philippines 2023
• Premium Statistic Challenges to online shopping in the Philippines 2023

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