persuasive essay advertising product

"More Than OK" poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included Steve Carell, Lil Jon, and Cardi-B (who hilariously and fervently backed up Pepsi’s OKness) their boldness to call people out for undermining Pepsi’s quality got a lot of laughs and persuaded a massive audience to reconsider their own perception of the soft drink.

7. Match.com

The year 2020 was challenging for countless reasons. Online dating company Match.com channeled the collective feeling towards the year with an ad depicting Satan meeting his perfect match – 2020.

Informative Advertising

Informative advertising is a form of persuasive advertising that focuses more on the facts. The main goal of informative advertising is to educate the audience on why they need your product instead of appealing to their desires.

It highlights how your product’s features and benefits solve your customers’ problems and can even compare your product to your competitors' products. Although this type of advertising relies on facts and figures to trigger the desired action, the ad’s message is usually framed in a compelling way.

To better understand the difference between informative and persuasive advertising, check out these examples.

Informative Advertising Examples

• Miller Lite
• Siskiyou Eye Center
• Burger King

1. Miller Lite

After Bud Light took some jabs at Miller Lite for using corn syrup in their beer during their Super Bowl 53 ads , Miller Lite decided to throw a few punches back. A day later on Twitter, they revealed that their beer actually has fewer calories and carbs than Bud Light, which helped them persuade people that drinking Bud Light and Miller Lite actually have similar health benefits.

2. Siskiyou Eye Center

There’s an old folk tale that carrots can improve your eyesight, but science has actually debunked this myth . That’s why this Siskiyou Eye Center ad is such a creative informative advertisement.

While it pokes fun at this common fable, it’s still relying on the facts of carrots not being able to improve your vision and the Eye Center’s ability to provide quality treatment for your eyes to persuade people to do business with them.

Popular meditation app Calm experienced an increase in downloads by sponsoring CNN's coverage of the 2020 US Presidential Campaign. Through clever product placement in front of an audience that was experiencing stress, the app was positioned as helpful a resource ready to educate on mindfulness during a turbulent time.

In addition to creating popular body and skincare products, Dove has set out to educate its audience on the importance of body confidence, and the harmful impact fabricated social media imagery can have on the self-esteem of young people.

In the reverse selfie campaign, Dove depicts how social media users may be inclined to change their appearance for public approval. Other materials provided by Dove also share facts and statistics related to social media usage and body image.

Last year, Google released a Black History Month ad called "The Most Searched" that was equally informative and inspiring. Showing clips of famous Black figures, each clip read "most searched" to indicate each person shown and event shown was a history-maker.

Persuasive advertising vs. informative advertising: which one is better?

Persuasive advertising and informative advertising definitely focus on different aspects of persuasion, but they still aim to achieve the same goal: convincing your audience to take the desired action. So whether you pursue one advertising strategy or another, remember that if you can trigger an emotional response, regardless of the stimuli, your ad will be a success.

Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.

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Product Ideas for a Persuasive Advertisement

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What Are Consumer Cues?

What are the key persuasive techniques used in consumer advertising, examples of bandwagon advertising propaganda techniques.

• Motifs Used in Advertising
• The Best Colors for Advertising

Through planned advertising, a small business can use products to persuade consumers to buy. The trick is to find products that have a motivating meaning to consumers. The meaning of a product can come from a consumer wanting what the product symbolizes, such as wealth, independence or beauty. Motivation to buy also comes from a consumer's desire to possess something for a certain purpose, such as a power tool that tackles countless applications. Consumers might also be persuaded to buy products for their symbolism and usefulness.

Beauty Products

The countless beauty products available offer consumers everything from changing the color and condition of their hair to having smooth and well-manicured feet. Beauty products work well for persuasive advertisements because the promise of beauty brings to mind being admired and desired by others. Some may want to appear more attractive to their significant other, while others crave attention from the masses.

A persuasive advertisement that depicts the use of a beauty product as a means for achieving adoration will attract and motivate consumers who desire this type of attention. Comparison is a good form of persuasive advertising to use in beauty, such as before and after photos, according to Gourmet Ads .

Sentimental Gifts

Sentimental gifts appeal to a consumer's tender emotions. Feelings of love and appreciation can be carried out through the gift of a well-worded greeting card or a special piece of jewelry. Advertisers can play on a consumer's emotions by showing a man giving his significant other a beautiful piece of jewelry on their anniversary. Witnessing the receiver's gasp of delight and show of affection may convince consumers that giving jewelry will bring them the same reaction.

Impressive Automobiles

A sleek, expensive car equipped with leather seats, the latest technology and a brand of excellence attached to its name offers consumers the ability to project their status and enjoy all the comforts of a luxury automobile. A persuasive advertisement depicting a well-dressed man in the driver's seat with a gorgeous woman as his passenger leads consumers to believe that the car will help them attract beautiful people, according to HubSpot .

Appeal of Food

Advertisers successfully use food as a way to persuade consumers to buy. For instance, fast food commercials that show close-up pictures of a large, juicy hamburger, golden-colored french fries and a bubbly soda entice fast-food lovers everywhere. A restaurant advertisement that shows couples or families enjoying the restaurant's food and the company of others appeals to those who want to spend enjoyable time together. For consumers looking to lose weight, the convenience of pre-packaged, low-calorie meals tempts them to buy.

• Gourmet Ads: Persuasive Advertising
• HubSpot: An Introduction to Persuasive Advertising vs. Informative Advertising

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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

• Persuasive Essays
• Persuasive Speeches
• Advertising Campaigns

Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

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Are you looking to improve your persuasive writing skills?

One of the best ways to do that is by reading persuasive essay examples. These examples can show you how to structure your arguments effectively.

But finding good examples can be a challenge. Don't worry, though – we've gathered some helpful persuasive essays for you right here!

So, if you're in search of persuasive essay examples to help you write your own, you're in the right place. 

Keep reading this blog to explore various examples

• 1. Persuasive Essay Examples For Students
• 2. Persuasive Essay Examples for Different Formats
• 3. Persuasive Essay Outline Examples
• 4. Persuasive Essay Format Example
• 5. How to Write A Persuasive Essay With Examples
• 6. How to End a Persuasive Essay Examples
• 7. Catchy Persuasive Essay Topics

Persuasive Essay Examples For Students

A persuasive essay aims to convince the reader of the author’s point of view. 

To find the right path for your essay, it's helpful to go through some examples. Similarly, good essay examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt. 

Here are some persuasive essay examples pdf:

3rd-grade Persuasive Essay Example

4th-grade Persuasive Essay Example

Persuasive Essay Example 5th-grade pdf

Persuasive Essay Examples for 6th Grade pdf

7th-grade Persuasive Essay Example

8th-grade Persuasive Essay Example

Persuasive Essay Examples Grade 10

11th-grade Persuasive Essay Example

Persuasive Writing Example For Kids

Persuasive Essay Examples High School

The following are good persuasive essay examples for high school. Having a look at them will help you understand better.

High-school Persuasive Essay Example

Examples of Persuasive Essay in Everyday Life

Persuasive Essay Examples for Middle School

Check out these persuasive essay examples for middle school to get a comprehensive idea of the format structure. 

Persuasive Essay Examples Middle School

Short Persuasive Essay Example

Persuasive Essay Examples for College Students

Essay writing at the college level becomes more difficult and complicated. We have provided you with top-notch college persuasive and argumentative essay examples here.

Read them to understand the essay writing process easily. 

Persuasive Essay Examples College

Higher English Persuasive Essay Example

Persuasive Essay About Smoking

Argumentative and Persuasive Examples

Persuasive Essay Examples For University

It becomes even more challenging to draft a perfect essay at the university level. Have a look at the below examples of a persuasive essay to get an idea of writing one.

University Persuasive Essay Example

5 Paragraph Persuasive Essay Example

Persuasive Essay Examples for Different Formats

A persuasive essay can be written in several formats. For instance, you can write the usual 5-paragraph essay, or even something longer or shorter.

Below are a few sample essays in various common formats.

Persuasive Essay Examples 5 Paragraph

Persuasive Essay Examples 3 Paragraph

Short Persuasive Essay Examples

These examples tell you how to remain convincing and persuasive regardless of the essay format you use.

Persuasive Essay Outline Examples

Creating an impressive outline is the most important step for writing a persuasive essay. It helps to organize thoughts and make the writing process easier.

 A standard outline consists of the following sections.

• Introduction
• Body Paragraphs

Have a look at the following persuasive essay outline template examples.

Persuasive Essay Outline

Persuasive Essay Template

Persuasive Essay Format Example

A persuasive essay outline is bound to follow a specific format and structure. The main elements of a persuasive essay format are as follows.

• Font: Times New Roman, Georgia, or Arial
• Font Size: 16pt for the headlines and 12pt for the rest of the text
• Alignment: Justified
• Spacing: Double spacing
• Word Count: It usually contains 500 to 2000 words

How to Write A Persuasive Essay With Examples

Planning an essay before starting writing is essential to produce an organized and structured writing piece. So, it is better to understand the concept beforehand to impress your instructor.  

The below example will show a good starting to an essay.

A Good Start for a Persuasive Essay - Short Example

How to Start a Persuasive Essay Examples

The introduction is the first part of an essay and your first chance to grab the reader's attention. It should clearly state the essay's purpose and give the reader a clear idea of what to expect.

A compelling persuasive essay introduction must have the following elements.

• Hook statement + topic
• A strong thesis statement
• Your arguments

Here are some examples of persuasive essay introductions to help you make a compelling start:

Introduction Persuasive Essay Example

Persuasive Essay Thesis Statement Examples

Persuasive Essay Hook Examples

How to End a Persuasive Essay Examples

Just like the introduction, the conclusion of the persuasive essay is equally important. It is considered as the last impression of your writing piece to the audience.

A good conclusion paragraph must include the following aspects.

• Restate the thesis statement or hypothesis
• Summarize the key arguments
• Avoid being obvious
• Include a call to action

Have a look at the document to explore the sample conclusions of a persuasive essay.

Conclusion Persuasive Essay Examples

Catchy Persuasive Essay Topics

Now that you have read some good examples, it's time to write your own persuasive essay.

But what should you write about? You can write persuasive essays about any topic, from business and online education to controversial topics like abortion , gun control , and more.

Here is a list of ten persuasive essay topics that you can use to grab your reader's attention and make them think:

• Should the government increase taxes to fund public health initiatives?
• Is the current education system effective in preparing students for college and the workplace?
• Should there be tighter gun control laws?
• Should schools have uniforms or a dress code?
• Are standardized tests an accurate measure of student performance?
• Should students be required to take physical education courses?
• Is undocumented immigration a legitimate cause for concern in the United States?
• Is affirmative action still necessary in today’s society?
• How much, if any, regulation should there be on technology companies?
• Is the death penalty an appropriate form of punishment for serious crimes?

Check out two examples on similar topics:

Political Persuasive Essay Examples

Persuasive Essay Examples About Life

Need more topic ideas? Check out our extensive list of unique persuasive essay topics and get started!

But if you're still feeling stuck, don't worry. Our persuasive essay writing service is here to the rescue!

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19 Persuasive Marketing Techniques For Product Descriptions That Sell

Darren DeMatas

November 30, 2023

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People don’t read online; unless they’re about to spend money—then they scrutinize each word.

Design, SEO , and advertising  can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman,  95% of our purchase decision  occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.

With a few persuasive writing techniques, you’ll be able to write compelling copy quickly and sell more products.

“The principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them.” Claude C. Hopkins

This is a mammoth post, so I added links to sections for you TL;DRs out there.

• Use Repetition To Make Your Claims Believable
• Use Maslow To Match Search Intent
• Turn Shoppers Into Buyers With Benefit-Focused Copy
• Use Forum Research To Get Inside Your Buyers’ Mind
• Use Sensory Words To Connect With Your Buyer’s Subconscious
• Use Scarcity To Boost Sales
• Use Micro Commitments To Turn New Customers Into Big Spenders
• Use The Blemishing Effect To Increase Trust
• Amplify Your Top Pages With Power Words
• Improve Ad Performance by “Borrowing” from Tested Copy
• The Disrupt and Reframe Technique (DTR)
• Use Buyers’ Words to Build Brand Preference
• Use the Endowed Progress Effect To Build Customer Loyalty
• Sway Buyers On The Fence With A Rhyming Sequence
• Be Ultra Specific
• Use Social Influence To Lift Conversions
• Use Mini Stories to Fascinate Readers
• Improve Message Recall with The Serial Position Technique
• Use The Priming Technique to Make Your Marketing Their Idea

1. Use Repetition To Make Your Claims Believable

Repetition is one of the easiest persuasive writing techniques. The more someone hears your message, the more believable it is.  This psychological concept is known as the ‘ illusion of truth ‘.

This technique is most effective when people are least attentive. Since the  average online attention span is 8 seconds  –  you better be repeating your benefits throughout your product page.

Step 1: Determine The Biggest Benefit Of Your Product

Hopefully, you’ll take me up on Tip 3 and create a feature/benefit list for your product. If not, don’t overthink it.  Go for the most obvious benefit.

The most obvious benefit for a jacket is weather resistance.

Step 2: Repeat The Biggest Benefit 3-5 Times

Most people will scan first before reading. So make sure you include your #1 benefit throughout your page layout. Include it in your headline, intro, subheads, bullet points and conclusion.

Take a look at this Calvin Klein jacket. Macy’s wants you to believe this jacket is weather-resistant. The product page gets the point across, without mind-numbing repetition.

2. Use Maslow To Match Search Intent

Remember Maslow’s hierarchy of needs from college? Maybe you forgot because you didnt get enough good sleep . Every time your prospect uses Google search it’s out of a deep psychological desire.

Your job as a marketer is to understand that need. Your copy will be much more persuasive, and it will rank significantly better in a Google search.

Step 1: Determine The Psychological Need Of Your Product

Your job here is to address the primary psychological need behind a search for your product. Some products can meet two. But we want to keep it simple and actionable, so pick one.

• Are you selling make-up or jewelry? Esteem.
• Are you selling organic food? Physiological.
• Are you selling antivirus software? Safety and security.

Step 2: Use Words Suited For That Mental State

Tone matters a lot in writing. Once you are through with step 1, add some words from this article  to your product page.

Step 3: Anticipate Questions About Your Product

Use the keyword research to find questions about your products. This will help you match search intent from a potential customer.

• Plug Your Product Page Into Google Keyword Planner
• Include When, Where, Why, What and How As Required Words
• Look for Concerns You Can Address On Your Product Page

Your goal with step three is to find concerns related to your product that you can address on your product page. If you still can’t find real product questions try this Twitter research trick  from Ann Smarty.

Step 4: Connect Questions to Product Features

Some shoppers might be concerned about cleaning a leather jacket before buying.  Your sales page should briefly address that concern. The solution is easy. Add a simple bullet that turns the question into a benefit.

Ex: “Top-grain leather that cleans easily with a microfiber cloth.”

Your updated page meets psychological, emotional needs and overcomes objections a buyer might have. Sounds like a slam dunk to me. 🙂

3. Turn Shoppers Into Buyers With Benefit-Focused Copy

No matter what product you are selling, the benefit to your customer is a  better version of themselves.   This is why it is so important to understand who your ideal customer is, what questions they have, and how you can help them. You’ll be wasting your time if you jam persuasive tricks into your copy. Even worse, you might come off like a manipulative idiot.

Here is a 3-step process to write benefits-focused, persuasive copy.

• Make a list of your product features.
• List actual benefits of using the product.
• List out how those benefits make your customer’s life better OR avoid problems.

Henneke Duistermaat has an entire ebook that goes into more depth about writing benefits-focused sales copy .  You can grab a copy .

4. Use Forum Research To Get Inside Your Buyers’ Mind

Would you be able to sell more products if you knew someone’s thoughts before they buy something? Of course you would!

You don’t have to do exhaustive primary research to find the right words to use, but you do  you need to find out why people buy your product and use that language on your product or category page. Here’s how:

Step 1: Find Conversations about Buying Your Product

There is an online forum for just about any topic. A lot of times you, can find people who just bought a similar product, and you can see who they are and what they are chatting about. Type the following searches into Google.  Just replace  “keyword” with your product and “niche” with your industry.

• “keyword” OR “niche” “just bought” inurl:forum
• “keyword” OR “niche” “should I buy” inurl:forum
• “keyword” OR “niche” “should i buy” “because” inurl:forum
• “keyword”OR “niche” “just bought” “because”  inurl:forum
• “need help with” “keyword” OR “niche”

The search term, “racing tires” “should I buy” inurl:forum  surfaced 455 car enthusiasts talking about buying racing tires. This is like eavesdropping on a conversation between friends. No focus group needed. How’s that for marketing research?!

 Step 2: Read The Threads and Create a Quick and Dirty Persona

In this step, your goal is to create one (yes, only one) buyer persona.

• Open up a forum thread from Google search.
• Click on a commenter’s profile link.

If you can’t find info about their age, location, hobbies and profession take an educated guess. Your persona should also have a name.

Step 3: Collect Answers To The 5 Questions Below:

As you research the forum threads copy and paste answers to these questions.

• Why did they buy?
• What are their pain points?
• What concerns did they have before buying?
• What is important to them when buying this product?
• What do they use the product for?

Step 4: Update Your Pages

It’s easy to forget that you are writing for a person when writing on the web. Understanding the mental state of potential buyers is the most powerful market research you’ll ever do. As you update your product pages, keep James Holley in mind. He is probably anxious to burn some rubber after a long week selling insurance.  

5. Use Sensory Words To Connect With Your Buyer’s Subconscious

I’m not talking about fluffing your copy up with phony adjectives. Meaningless words like “high quality” or “state of the art” send your reader’s brain into glazed state. Sensory words describe and create a feeling.

Our subconscious collects sensory data (taste, smell, sight, hearing, touch). When information is registered, sensory areas of the brain are activated .

Step 1: Observe Your Product And Create A List Of Concrete Words

Create a table in Excel with sound, sight, touch, smell and taste as headers.  Observe the sensory details of your product. Don’t overthink this. If you can’t imagine it, it is not concrete. You don’t need to appeal to all five senses, and you don’t need a mega list.

Step 2: Read Customer Reviews To Find Sensory Words

In this step, you are looking for words that describe your product and the environment of how it’s used. While reading reviews, I noticed people use Crocs at the beach and inside their house.

You don’t have to make this a grind. To combat information overload, sort the reviews by most helpful. Spend a few minutes on this step, no more.  After reading the first two pages of product reviews, you’ll be able to add some words that you hadn’t thought of.

Step 3:  Add Sensory Words To Your Product Description

When you tackle this step, give context to the words you use. For example, “blisters” is a very concrete, sensory word, but it is also negative. So your copy could say  “ A flexible sole helps avoid foot pain and blisters from walking on hard tile floors.”

Compare our quickly crafted sentence with Kohl’s product description: “Crocs shoes are great for outdoor adventures.” (Yawn). No one buying shoes is looking for an “outdoor adventure.”

6. Use Scarcity To Boost Sales

Cialdini’s principle of scarcity states that desire to obtain something increases when there is a perception of limited availability.  Research shows that scarcity increases impulse buying.

Don’t burn bridges like CoffeForLess  with fake scarcity. Use this technique when you actually have a limited time offer or limited quantity.

Step 1: Create A Time Sensitive Sale

Select high margin or popular products. Install a countdown timer plugin, email your list and run a sale. There are a lot of plugins that can do this. Here are a few of them:

• Sales Countdown For Woo Commerce
• Sales Countdown For Open Cart 
• Price Countdown For Adobe Commerce
• Page Expiration Robot – Countdown Timer For WordPress
• Shopify Countdown Timer

Step 2: Add A Limited Quantity Alert On Product Pages

Use a plugin to show visitors a message when your inventory is low.  Phrases like “Hurry! Only 1 left!” can help move customers to action.  People get a thrill when they snag the last one. I know I do 🙂

Never pressure people to PUSH them into purchasing. Instead, use pressure to PREVENT them from procrastinating. There is a fundamental difference between the two. – Michel Fortin 

Thinking about using scarcity tactics on your product page?  Check out this in-depth article  and be sure to take a  non-scuzzy approach .

7. Use Micro Commitments To Turn New Customers Into Big Spenders

A high dollar sale on the first visit can be a big ask. Instead, use the principle of commitment and consistency . People want to be consistent. Once someone commits to something small, they are more inclined to continue the process.

How can you use this to increase sales?

Step 1: Ask New Customers if They Are Likely to Buy from You Again

Customers love getting an order confirmation emailed to them. Turn it into a marketing opportunity. Use automated email software like  Klaviyo to add this question to the bottom of the order confirmation email:

“Are you likely to buy from us again?  Yes    No.”

Make the responses “Yes” or “No” hyperlinks so you can track if they are clicked.  You don’t want to set up a complicated survey, work it into your regular workflow and make it as easy as possible.

Step 2: Send a Coupon/Promo Code 

Customers who responded positively to your first email are likely to follow through with their original commitment. Incentivize them to be consistent by sending them a coupon to save $10 when they spend $150. The actual numbers will depend on your store. The goal is to turn them into a big spender.

You can even word the email like this:

A few weeks ago you said you would like to buy again from mystore.com. We wanted to send you a quick thanks for your recent order with a promo code to save on your next purchase. You can save $10 when you spend $150. Here are some of our most popular items (show images of products over $150). Promo code is good for 30 days.

When someone publicly declares they will do something, they are likely to carry through with that statement. This is also called the “ mere-measurement effect .”

Tip: Send the same email to people who also said no. Just remove the first sentence.

8. Use The Blemishing Effect To Increase Trust

Trying to hide the negative features of your product? Researchers from Stanford suggests you shouldn’t.

Customers can tell when you write a product description that’s 100% positive fluff. Adding in a small dose of negativity can make your product more attractive.

We find that as long as the negative information about a product is minor, your pitch [to a consumer] might be more persuasive when it calls attention to that negative, especially if consumers have already learned some positive things,” – Baba Shiv

9. Amplify Your Top Pages With Power Words

A lot has been written about the psychology behind persuasive words . Here are “must have” words for your ecommerce site.

• You: Using this word forces you to focus on how customers will benefit from doing business with you.
• Free: Our brains are hardwired to respond to “FREE .” Don’t overdo it.
• Because : Giving your reader a reason will make your copy more persuasive. Using because helps you trigger action by giving them a specific reason.
• Imagine:  Research suggests that imagining using or owning a product increases the desire to own it.
• New : Using this word activates the brain’s reward center and makes products seem more attractive.

Now that you know the words to use, it is time to put them to work for you.

Step 1: Use Google Analytics to Find Your Top Landing Pages

Don’t try to update all your pages at once. It is too tall of a task. Use Google Analytics to find your top 3-5 product landing pages.

• Log in to Google Analytics
• Click on Behavior
• Click on Site Content
• Click on Landing Pages

Step 2: Update the Copy To Include Those Power Words

Chances are your home page is a top landing page. Be sure to include power words, like “Free Shipping” in global elements like headers.

Use power words at the beginning and end of your product page. Include them in bulleted lists too.

10. Improve Ad Performance by “Borrowing” from Tested Copy

When you’re writing persuasive copy, it’s easy to miss the forest for the trees. If you don’t analyze competitor ad copy, you’re missing out on insights from tested copy.

Step 1: Find Out Who The Big Advertisers Are In Your Niche

Type a keyword from your niche into SEMRush along with (adwords_historical).  In the example below, I used “work boots” (adwords_historical) to see all the companies advertising for that keyword. Look at their ads traffic price to get an idea of how much they are spending each month.

Stick with companies spending more than $10K per month. These companies are smart enough to test their ads and use the best performing ads the most.  Avoid megastores like Amazon or Overstock.com. You’ll get too much data to analyze. You want to write persuasive copy, not analyze data.

Step 2: Review Their Ad Copy

In SEMRush type in the big spenders domain with  (by uniq_ads) to see all of their ads. In the example below, I typed in workboots.com (by uniq_ads) . SEMRush will show you the ads that have the most keywords. For a company spending $10K + on PPC, you can bet that their best ads get the most keywords. Look for common themes within the ads. Pay extra attention to any benefit-focused ads.

Step 3: Update Your Copy

Your competitors spend a boatload of cash figuring out which ads sell the most products. People who shop for work boots care about new styles and slip resistance. Focus on those points when updating your copy. Also consider following these copywriting tips.

11. The Disrupt and Reframe Technique (DTR)

If you want a fast and effective method for influencing people , DTR is it.

Most of us go into auto-pilot mode when surfing the web. By disrupting your readers’ understanding on a typical phrase, you can knock them out of auto-pilot and reframe their thought process to give new meaning to the confusing phrase.

Apple’s entire marketing strategy is based on DTR.

Here is how you can do it:

• Add a bizarre or confusing statement in your copy: “Retina re-envisioned”
• Reframe it to give new meaning: “The moment you open the new MacBook, its gorgeous 12‑inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail.”

12. Use Buyers’ Words to Build Brand Preference

Have you ever bought a product because your friend told you it was “high performance” or “innovative”? No.

This is why you need to eliminate marketing speak and write for your ideal buyer.

Professional copywriters know that the most persuasive language comes directly from the customer ( see Tip #28 ).  But why?

According to the Kellogg Marketing Faculty at Northwestern University , consumers seek comfort and self-expression in the brands they choose. By using your customers’ own words you can shortcut the persuasive writing process and help readers self-identify. Joanna Wiebe explains how to do this in her post , but here is the gist:

• Search for customer reviews for your product on Google, Amazon or forums.
• Copy memorable phrases directly from customers.
• Paste them into your product pages.

Don’t copy entire paragraphs. You’re looking for emotionally charged phrases to leverage into your copy. Here are some examples from racing tires:

• “quicker acceleration, better braking, smoother ride, less wear on shocks”
• “Lower weight is important, but traction is more important”
• “meaner tire, they have great wet traction, they stick, lots of dry traction”
• “Some people whine about them on wet roads, but I had zero hydroplaning issues and I drove them through winter here in the metroplex”
• “with fresh rubber”
• “I love spirited driving”

You want to sound like a customer, not a marketing company. Check out some more examples here.

13. Use the Endowed Progress Effect To Build Customer Loyalty

You’ve worked super hard to get a customer, use the endowed progress effect to keep them buying from you.

Reward programs give your customers a sense that they are working towards a goal. By giving them a few extra free points, they will be more likely to buy from you again. Check out this study from USC.

To create an effective program you need:

• Reward program technology. Like a plugin or points system.
• A persuasive autoresponder email chain to let customers know they’re close to a reward.

Please don’t just use the boilerplate copy from the plugin. Be sure to cater it to your audience.

14. Sway Buyers On The Fence With A Rhyming Sequence

Research suggests that rhyming phrases are more believable .  I am not suggesting that your product pages sound like nursery rhymes, but the “rhyme as reason” effect can help persuade people who are on the fence.

Johnny Cochran, O.J. Simpson’s lawyer, knew about this cognitive bias.

If the glove does not fit, you must acquit.

Rhyming makes copy easier to remember and ideas easier to digest. This concept is also known as the fluency effect . Rand Fishkin has an excellent white board on this topic.

Here is how you can incorporate rhyming today:

• Boil your product or benefit down to the simplest word (ex. Weather Proof Jacket = rain)
• Go to  Rhymer.com
• Find a word that rhymes with your product or benefit (ex. main)
• Add the rhyming phrase to the start or end of your product description   (ex. The Calvin Klein hooded windbreaker will be your main jacket to project against the rain.)

This exercise can be a lot of fun, and it will make your benefits more persuasive.  Don’t overdo it, Mother Goose.

15. Be Ultra Specific

Copy has to be credible to be persuasive. We are all bombarded with generic marketing claims all day long.  Precise details turn your ho-hum headlines, taglines and slogans into believable messages.

When it comes to selling products, details about problems or benefits make your copy trustworthy. Notice how the details describe the benefits of the raincoat material.

Constructed with durable, water-resistant, urethane-coated nylon taffeta and rustproof snaps; watertight bound seam construction. – REI

Ask yourself these questions to help you pull out the relevant details for your product page:

• What is your product made of?
• Where is your product made? 
• How is your product made?
• How many people have used it?
• Are there quantifiable features?
• Are size dimensions relevant?

When you start adding irrelevant details like the number of grooves on a pen grip, you’ve gone way too far.

Online shoppers are skeptical . Adding details helps people understand you are telling the truth.

16. Use Social Influence To Lift Conversions

As we saw in Maslow’s pyramid, belonging is a basic psychological need. This is why peer pressure works. Our ideas are validated when similar people share them: this is especially true for shopping online.

71% of online shoppers read reviews before buying.

Here are two surefire ways you can use social influence on your ecommerce site:

1. Add Product Reviews

Reviews help validate your claims. It is one thing for you to say “This backpack is durable.” It’s more impactful when a customer says the same thing. By simply adding a reviews widget, Express Watches  increased conversions by 58% .

It is not enough to add a widget; you have to be proactive about getting them. Once you add the widget:

• Email customers who purchased your top selling products
• Offer them a discount or points for leaving a review
• Add an automated email asking people for a review a few weeks after receiving the products

2. Add a Recommended Products Widget

When people get stuck on a decision, they look to see what other people do. This is why a recommended products widget can help lift conversions.  When people don’t find what they want, they leave. Providing additional suggestions to them might persuade them to check out other products.

17.  Use Mini Stories to Fascinate Readers

Stories that relate to your audience strengthen your brand position. If your story doesn’t, your copy will come off cheesy.

Do you remember James Holley from Tip #4? He will probably appreciate a mini story about peeling out in the office parking lot on a Friday night.  This story works because it’s:

• Relevant to our ideal buyer and product
• Simple and concise
• Imagery is concrete and vivid

This mini-story would be a huge turnoff to Donna, 57, in New York City. She values safety and style when buying luxury tires.  Burning rubber would run her off your site. You’re job is to tell an unexpected story that will entertain your ideal customer. Something they won’t read on an Amazon product description.

Retailer J. Peterman is known for their unique product descriptions. Check out this one.

18.  Improve Message Recall with The Serial Position Technique

People remember what they saw first (primacy effect) or last (recency effect). Use this to your advantage. Put your best copy where it matters most.

Step 1: Begin with an Ultra Short, Benefit-Rich Product Summary

When you write copy for product pages, you have to consider the design. Once you see how the information is  layered on the page , make sure to put your most persuasive copy right at the beginning. Keep it short and uncluttered.

Bonus SEO tip : Use your, ultra-short persuasive intro as the meta description to improve your click-through rate from searches.

Step 2: Rearrange Your Bullets

Readers love bullet points. Don’t rattle off a bunch of product features. Make sure that your bullets are a list of benefits. Give extra love to the first and last two bullets.

Step 3: End Your Product Description with a Persuasive Message

If someone reads your entire product description, chances are they are almost ready to buy. Don’t fizzle out at the end. Give them one simple, memorable reason why they should buy this product.

19. Use The Priming Technique to Make Your Marketing Their Idea

Priming is similar to the principle of commitment and consistency Both are used to influence subsequent behavior. The main difference is that priming is the process of tapping into the  subconscious mind.

Numerous studies show the priming effect in action . For example, three groups were primed with different words (rude, polite, and neutral). The group shown rude words were most likely to interrupt the interviewer. In another study ,  people who were shown sad faces 🙁 preferred mood-enhancing content.

Because people are influenced subconsciously, primes are perceived to be their own ideas. Remember the movie Inception? Same thing. When people think they are being “marketed to”, all bets are off.

Here are two ways you can use priming for your ecommerce site:

• Use homonyms to influence buying
• Use price priming to position your best products

Using Homonyms To Influence Purchase Behavior

A study from the University of Miami revealed that adding the words “bye-bye” in the web copy increased sales. This is because the word sounds like “buy.” You can use this on your product pages easily by using a sentence formula: “Say bye-bye to [problem] with [feature] that [benefit].”

Fuel can example: Say bye-bye to spilled gas with the locking nozzle that won’t leak.

As University of Chicago points out, you can also say “Good-Bye” on your order confirmation page to subconsciously influence that a “good buy” was made.

Don’t go overboard. If you use this on every page, it will lose its effect.

Using Price Priming To Sell More of Your Popular Products

This is not really a “copy writing” technique, but it can improve your sales. You can influence customers’ value perception by placing your top products next to super expensive products.

A $600 watch seems less expensive when placed next to a $2500 watch. This subconsciously influences your visitor to think the $600 watch isn’t that expensive. This is the reason why the default price setting on many ecommerce sites is “high to low.”

Another strategy is to implement a “featured” area on your category page.

You can also use colors, images, and metaphors for priming .

Ready for More Sales?

Persuasive writing means marketing to the subconscious. This is where purchase decisions are made. We’ve gone through a long list of persuasive writing techniques. You don’t have to tackle them all at once. Pick one technique, and you’ll be on your way to improving product sales. Remember, moderation is key.

Enjoy this article? You’ll love my free ecommerce marketing course .

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Advertising a Product

Phone: 1-800-261-0637 Fax: 262-763-2651 Email: [email protected] Contact us for volume discounts. We accept purchase orders. Download an order form.

This is a digital product. Price listed is for 35 student seats plus 1 free teacher seat. Learn More.

Advertising a Product helps your students develop a persuasive essay that shows the value of a specific good or service, using strategies to convince readers. Instructions, activities, examples, interactives, and downloads help students gain new writing strategies and skills. You can also present this unit right from your interactive whiteboard.

First students think about favorite products and ways they could advertise them, creating quick ad ideas. They trade their ads with partners to discover what was most (and least) persuasive in them. Then students read and respond to a sample poster and essay that advertise a product. Afterward, students begin work on their own advertisement essays:

• Prewriting activities help students brainstorm products that they would like to promote, gather reasons for and against the product, research details, and write an opinion statement for their essays.
• Writing activities help students write a beginning that grabs the reader's interest and introduces the opinion statement, middle paragraphs that present main reasons and supporting details, and an ending paragraph that calls the reader to act.
• Revising activities help students improve their appeals to readers' needs, get rid of logical fallacies, and use a peer response to improve their work.
• Editing activities help students ensure pronoun-antecedent agreement and subject-verb agreement and use a checklist to improve their writing.
• Publishing activities help students create a clean final copy of their work and reflect on their advertisement essays.

Warm-Up for Advertising a Product

Reading an advertisement poster and essay, prewriting for advertisement essays, writing an advertisement essay, revising advertisement essays, editing and publishing advertisement essays, teacher support:.

Click to find out more about this resource.

Standards Correlations:

The State Standards provide a way to evaluate your students' performance.

• 110.22.b.10
• 110.22.b.11.C
• LAFS.6.W.1.1
• 110.22.b.10.B.ii
• 110.22.b.10.B.i
• 110.22.b.10.A
• 110.22.b.10.B
• LAFS.6.W.2.4
• 110.22.b.10.C
• 110.22.b.10.D
• LAFS.6.W.2.5
• 110.23.b.10
• 110.23.b.11.C
• LAFS.7.W.1.1
• 110.23.b.10.B
• 110.23.b.10.B.i
• 110.24.b.10
• 110.24.b.11.C
• LAFS.8.W.1.1
• 110.24.b.10.B.i
• 110.24.b.10.B.ii
• 110.24.b.10.A
• LAFS.8.W.2.4
• 110.24.b.10.C
• 110.24.b.10.D
• LAFS.8.W.2.5

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Persuasive Essay On Advertising

Show More Advertisements - we see them everywhere and can get tired of them. We often consider them the most annoying part of watching television or a distraction while we drive. Some advertisements are plain idiotic. However, advertisements are what often persuade us to buy our household products, clothes, shoes, everything we purchase as consumers. The keyword above is “persuade.” Persuading is a major component to advertisements, and one could say that companies get their persuasion techniques from a famous philosopher named Aristotle. Aristotle has three techniques for persuasion: Logos, Pathos, and Ethos. Companies use these strategies to support their primary message – what Aristotle would call “Enthymeme.” The short 17-second skit commercial advertisement …show more content… In its most basic form, a syllogism contains two premises and a conclusion drawn from the premises” (Supporting Ideas 652). The major premise is that Clorox Bleach is a widely known germ-killing, clothes whitening, household cleaning product. The minor premises, relating back to the commercial, is that this mom has Clorox Bleach as a cleaning product for household messes. The conclusion is the idea that the mother in the video will be using Clorox Bleach to clean her son 's’ accidental mess while disinfecting any germs on hand. This is another way that Logos determines why using Clorox Bleach is a reasonable choice. This commercial is also, in a way, made in a skit format, leaving room for a lot of improvs to be done. This is smart logically because now the audience can take a different look at the commercial and have more of what real reactions look like and how this mother would really tackle an everyday mishap. Therefore, the commercial is even more effective because we are getting real reactions from people who are viewing this commercial. Also, because of it being left to improv and showing the real reactions, we get real emotions and that leads into how pathos is shown and used throughout the …show more content… “Advertisers and political campaigns have been extremely good at making these kinds of appeals…however, emotional appeals do not have to be manipulative; when used effectively and judiciously, they can help you connect with your reader or illustrate the emotional aspects of an issue” (Supporting Ideas 661). This quote relates to the commercial because we see how excited a mother gets when her son has used the “potty” and it sparks a connection between viewer and actress on screen. Then when the mothers’ voice changes and becomes upset because of the spilling of urine, viewers can also connect with it because they know what it is like to have to clean up after children and how mothers become upset or angry when things like this happen. Now, it is safe to assume that everyone has their own method of cleaning. However, because of viewing this commercial, viewers are now persuaded to buy the Clorox Bleach because of the connection from one mother to the next. Viewers of the advertisement would respond, “Hey, if this is going to clean up her child’s mess, it will clean up my child’s too.” Sparking an emotional connection is a major

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