business plan for pizza

Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement, balance sheet, cash flow statement, pizza business plan faqs, what is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

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Pizzeria Business Plan Template

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Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

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Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Business Plan for a Pizza Shop?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

PIZZA SHOP BUSINESS PLAN OUTLINE

• Pizza Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Pizza Shop Business Plan Summary

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Pizza Shop Business Plan

Starting a pizza shop is rewarding & daunting at the same time, because of the fierce competition and oversaturation.

Worry not, with proper planning & unique pizza styles, you can ace up your pizza shop.

Need help writing a business plan for your pizza shop? You’re at the right place. Our pizza shop business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Pizza Shop Business Plan?

Writing a pizza shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Highlight the pizzas you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of pizza shop you run and the name of it. You may specialize in one of the following pizza businesses:

• Traditional Pizzeria
• New York Style Pizzeria
• Neapolitan Pizzeria
• Gourmet Pizzeria
• Fast-Casual Pizza Chain
• Take-and-Bake Pizza Shop
• Vegan or Plant-Based Pizza Shop
• Mobile Pizza Truck
• Gluten-Free Pizza Shop
• Describe the legal structure of your pizza shop, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established pizza shop, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your pizza shop business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Mention your menu:

Mention the pizza shop menu your business will offer. This list may include:

• Classic pizzas
• Specialty pizzas
• Pizza customization options
• Sauces & sides

Pizza offerings:

Quality measures:.

This section should explain how you maintain quality standards and consistently provide the highest quality.

Additional Services:

In short, this section of your pizza shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your pizza restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your pizza shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for a pizza shop, such as an oven, dough mixer, refrigerators, pizza press, food prep tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your pizza shop’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your pizza shop, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your pizzeria business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample pizza shop business plan will provide an idea for writing a successful pizza shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our pizza shop business plan pdf .

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Frequently asked questions, why do you need a pizza shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful pizza shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your pizza shop.

How to get funding for your pizza shop?

There are several ways to get funding for your pizza shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your pizza shop?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your pizza shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your pizza shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any pizza shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to write a successful business plan for a pizzeria

Some flour, a pinch of salt, a little yeast, a layer of tomato sauce, and a dollop of cheese: pizza is as simple as it is delicious.

From basic margarita to the more extravagant capricciosa, it's incredibly versatile - and the pizzeria business model is no different. Just like pizza, it can take many forms - whether it be a classic Italian restaurant, pizza takeaway, fast-food joint, or a gourmet pizza place. 

Whatever way you decide to sell pizzas, you'll have to draft up a business plan for a pizzeria before being able to make it happen. In this guide, we'll explain how you can successfully launch a pizzeria by taking advantage of this practical tool. 

Before diving headfirst into writing the business plan for a pizzeria, let's first look at the market.

The UK pizza market

According to a study carried out by VoucherCodes, the average Brit will eat 731 pizzas in their lifetime (or 5,847 slices, to be exact.)

The market is therefore booming at around £4.9 billion - with around 6,164 pizza delivery and takeaway places alone.

Between pizza takeaway businesses, fast food chains, Italian restaurants, and independent pizzerias, the competition is very tough. So it's up to you to develop a business idea that will allow you to successfully take up your own space on the market.

Why the business plan for a pizzeria is essential

To successfully launch the restaurant of your dreams, writing a business plan for a pizzeria is imperative. 

If you're just starting out in the entrepreneurial sphere, then the idea of creating a business plan might seem scary - but it's important that you can see it for what it is: a remarkably effective tool to help you move your business idea forward. 

In other words, a business plan is your roadmap. 

It's a document in which you lay out the details for your project, the objectives you have for your business, and the steps you'll need to take to ensure it's a success. 

Giving you a clear and overall view of your venture, the business plan will allow you to iron out any kinks, highlight its strengths, quantify the amount of money needed to bring it into fruition, and estimate the potential profitability of a pizzeria.

You can then use this document to present your business idea to banks or potential investors, who will then decide whether or not they'd like to lend the funds to help get your business off the ground. 

It's therefore essential to have a solid, comprehensive business plan to prove your dedication and credibility as an entrepreneur. 

Writing a business plan for your pizzeria also means having to carry out market research to familiarise yourself with the pizza market in the town or city in which you'd like to base your business, as well as the strengths and weaknesses of nearby competitors. 

The prices you set will depend on your business model (whether it's a gourmet pizzeria or a pizza delivery place) and where you're based. From there, you can draw up a financial forecast for your pizzeria  to integrate into your business plan.

What information might a pizzeria business plan need?

Conducting market research is crucial. It helps you validate that there's potential for your business to prosper. Think about:

• The pizza industry market map (price and type of pizza segments) to understand where you could position your business in the market
• Successful methods used to build customer loyalty in your target market
• Any new trends in the market (the emergence of gluten free and vegan pizza)

You also need to gather data about potential operational costs (staff recruitment, training and other operating costs). We advise you to call suppliers and ask them for a quote concerning prices.

These are the two key areas that you will need to address before drawing up a business plan. A high-quality business plan will likely require an in-depth analysis of both.

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If drafting up a business plan for a pizzeria on your own feels a little too complicated, then you've come to the right place

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Also on The Business Plan Shop

• Business plan template for a pizzeria
• How to open a pizzeria without money
• How to take over a pizzeria
• Practical guides to help you open a pizzeria

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Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Everyone loves a good slice of pizza, and some people love it enough to make it their entire job and livelihood. If you're thinking about starting a small business, and are specifically wondering how to open a pizza shop, we're here to help.

In the U.S., pizza is wildly popular: 93% of Americans purchase pizza at least once a month. To put that percentage into perspective, that’s about 350 slices Americans are eating per second, or 100 acres of pizza eaten in a day.

Why do Americans love pizza so much? According to Rob Veltri, owner of Pizza in the Square in Yonkers, New York, loving pizza is a simple concept: “It’s one of the healthier bad foods you can have,” he says. Today, approximately 17% of the nation’s restaurants are pizzerias and the highest-grossing, single-unit independent pizzeria in America is Moose's Tooth Pub and Pizzeria in Anchorage, Alaska, which brings in about $6 million in sales annually.

So if you're ready to take the leap to restaurateur, keep reading to find out how to open a pizza shop of your very own.

1. Create a business plan for your pizza shop

Usually, the first step for opening a business would be writing a business plan. When you're starting a pizza shop, the biggest part of that plan is coming up with the perfect product to keep your customers coming back for more.

Pizza in the Square has been around for nearly 30 years and Veltri was there from day one. As a result, he remembers a time when people were afraid to try a pizza that veered slightly from the traditional. This isn’t the case anymore.

“Right now, you can put anything on a pizza,” he says. “You really can. I think that’s one of the things that makes us successful. We’re always willing to change and make things different.”

Perhaps the Italian immigrants who introduced pizza to Americans in the late 19th century wouldn’t approve of Veltri’s Nutella pie or spaghetti and meatballs pizza, but modern, more experimental consumers are loving them. Just take a look at the pizzeria’s reviews for proof, says Veltri.

Once you have the perfect recipes and menu down to a science, it's time to create the rest of your business plan for your pizza shop. This includes creating a budget, a marketing and sales plan, a name for your shop and should also include ideas for a restaurant or business space.

Something else you'll need to decide at this stage is the legal structure of your business. Choosing a business entity will be necessary for creating your business plan and the steps that follow, including what taxes you'll pay and what legal responsibilities you'll assume. Whether you opt for a sole proprietorship, LLC, C corporation or another business structure, you'll need to provide this information as you follow the next steps in starting a pizza shop. And keep in mind, you may want to consult a business attorney when making this decision.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Register your pizza shop

Once you've crafted the business plan for your pizza shop and chosen a business entity , the next step in starting your pizza shop is registering your business. To do so, you'll need to get an employer identification number , also known as an EIN or business tax ID number. You can apply for an employer identification number with the IRS online and get one almost instantly, and this number will be used for tax, banking and credit purposes.

Registering your business also means claiming the name of your pizza shop, which is a different process in each state. Many states though, like Pennsylvania, have an online database where you can check and see if your desired business name is available.

Once you've established that the name you want for your pizza shop is available, you should register the business under that name by following the rules laid out by the state in which you'll be operating your pizza shop.

3. Get any required licenses or permits for your pizza shop

Any time you're serving food you're going to need additional permits and licenses to do so legally. After all, there's a certain level of responsibility that comes with serving customers a hot slice (or five).

The rules around these business licenses and permits can vary from state to state but you'll likely need a food service license, food handler's permit, a building health permit and more.

Having fresh ingredients isn't only good from a food safety perspective, customers want it too. “What I’ve seen in the last few years is that people have turned back to quality,” says Veltri. “If it’s a little more expensive, they understand. With the news, social media and everything, [consumers] have learned how things like the costs of goods have increased. They’ll accept the good quality if they have to pay more for it.”

He adds: “We grind our tomatoes by hand every day. That’s how we make our sauces. Everything is done from scratch. Every sauce is made from scratch. Sometimes it takes a little longer, but everything is done fresh. And that’s what we’ve focused on since day one.”

If you also plan to sell alcohol at your pizza shop, you'll need a liquor license — which can be a complicated process in its own right. Make sure you understand all of the licenses and permits you'll need when starting a pizza shop before you open your doors to customers.

4. Create a financial plan and get funding for your pizza shop

Just as important as crafting the perfect recipe, creating a financial plan is essential to starting a pizza shop. After all, starting any new business is usually not cheap. As a consumer, you might think, "How expensive could the ingredients be? I can get a slice for a dollar on the street, how much could it cost the shop to make the pizza in the first place?" The answer is actually, it could cost a lot to open a pizza shop and run it successfully.

According to Veltri, it can cost anywhere between $75,000 to $100,000 for a pizza counter and maybe a few booths. If you want to open a sit-down pizzeria, that can run you at least half a million. Whatever your dream pizzeria looks like, be realistic and overestimate your startup costs — adding on an additional 15% to 25% to your budget — so that you don’t run into financial issues while starting your pizza shop.

Veltri’s reasoning for high costs: “Equipment is not cheap."

“I have two ovens in the front,” he explains. “The basic, old-fashioned oven with the stone and everything, then I also have a conveyor oven underneath that.”

While having fancy equipment, like a wood-burning oven, might have higher costs, as this New York Magazine report finds, the oh-so-satisfying taste it produces might be worth it. For instance, think about Brooklyn’s famous Roberta’s pizza joint, which has gained massive popularity and a loyal following for their wood-fired pies and home-grown ingredients.

Before you get discouraged, there are financing solutions that can provide the money you need to start your pizza shop. From restaurant equipment financing to a business term loan, or even a 0% intro APR credit card, there are several options to help get your pizza shop off the ground.

This is also where your business plan can really come in handy. Anyone considering giving you money will want to see that you have a solid plan for starting the business and eventually turning a profit. So whether you're hoping for a bank loan or to find an investor, having a solid business plan is key to starting a pizza shop.

Start Your Dream Business

5. Open a business bank account for your pizza shop

As soon as your pizza shop is officially registered and you're about to start spending money on it, you should open a business checking account . You'll want to keep your business finances separate from your personal finances, at the very least for tax purposes. Establishing your bank account early on is also an important element for building your business credit score . You can check your free business credit report in a few places online. Your business credit score is another reason the EIN is important and why you'll want it whether it's required for your business or not.

When starting a pizza shop, you'll want, at the minimum, a business checking account and a business credit card . Once you have your business account and credit card set up, be sure to use them for any expenses related to your pizza shop, including purchases, paying bills, etc.

On a similar note...

Pizza Shop Business Plan

Pizza, pizza, pizza! Who doesn’t love a delicious slice of cheesy, saucy heaven? If you’re considering starting a pizza shop business, you’re in the right place! This blog will dive into creating a solid business plan to ensure your pizzeria’s success. From market research and financial projections to menu development and marketing strategies, we’ve got you covered. So grab a slice, and let’s get started!

What Is A Pizza Shop Business Plan?

A pizza shop business plan is a document that guides how to start and manage a pizza shop business. The plan includes details on how you will make money, how you will keep track of expenses, and your business goals. A good pizza shop business plan should consist of all these elements. Pizza shops are only sometimes easy to start, but if you have an excellent idea for a pizzeria and have the right resources, it can be done! A good pizza shop business plan will help you decide where to find investment capital, how much money you need to start up your pizzeria, what kind of pizza you want to sell, and what your marketing plans should be.

A good pizza shop business plan should include the following:

A Description Of Your Target Market

If you are starting a pizza shop business, the first step is identifying your target market. You can observe people visiting your local businesses and asking them what food they like. This will enable you to establish an idea of what kind of customers you are aiming for.

The target market for your pizza shop business will be based on how many people live in your area, what type of people they are, and how much money they make. For example, if you live in an area with many young couples with children (and therefore many customers), you’d want to open a pizza shop that caters to those people. If you live in an area with many elderly people who don’t have much money, it would be smarter to open a grocery store instead of a pizza shop.

The Location Of Your Business

To open a pizza shop business, you must decide where it should be. It can be anywhere in the world, but certain factors must be considered before making this decision. These include environmental factors like climate and weather conditions, traffic patterns, distance from other restaurants and shops, etc. You need to know if there are any restrictions on where you can open up shop and what legal requirements might be for owning a restaurant in certain areas.

The Type Of Product You Will Be Selling

You need to know what products you will sell in your pizza shop business plan and how much they will cost. Consider making pizzas for a particular event, like a wedding or birthday party. You might also have some ideas about which foods customers would buy at the shop. If you’re planning on selling frozen pizzas, consider whether you want to run a frozen food delivery service or sell them in-store.

Your Cost Structure

You should decide how much money you need to start up and run the business and what percentage of profits will go towards paying taxes and other expenses. This should include all expenses involved in running your pizza shop business, including rent, utilities, payroll, supplies, and additional operating costs. These expenses should be broken down into several categories to identify and monitor over time easily. These categories include legal fees, rent, utilities, and payroll. You should also include the profit margin for each category and any other expenses incurred during the business operations, such as advertising or marketing costs.

How Will You Finance Operations At First

It is essential to have enough capital to start a business. You cannot start off with an empty bank account because you need to invest in items such as your restaurant, furniture, and equipment. Capital can come from bank loans or angel investors. You can use your savings or borrow money from banks and other lenders as required. Getting a loan from a bank or any other financial institution is a good idea to start with good credit ratings and continue operating your business without worrying about finances.

How To Write A Successful Pizza Business Plan

Define your target market.

Pizza is popular worldwide and can be found in many different forms, from fast-food outlets to high-end restaurants. A successful pizza business plan should define the type of customers you want to attract. You should also decide whether you want to focus on specific areas, such as pizza delivery or if you want to open up a restaurant that serves both takeaway and dine-in options.

Develop A Unique Selling Proposition

You will need to develop a unique selling proposition for your business plan to attract customers. This might include offering special deals, discounts, and offers on certain products or services. You should also take into account other competitors who are already operating in the marketplace and make sure that there is enough difference between your business plan and theirs so that it stands out from the crowd.

Establish Your Pricing Strategy

Pricing is one of the most important aspects of any Pizza business plan. You need to determine what kind of price points you want to offer, what level of service you will provide, and how much your customers will pay for it all. You can rely on the local market or set yourself apart from other restaurants in town by offering unique or exotic pizzas or toppings that aren’t typically available elsewhere. In addition, consider whether you want to provide take-out or dine-in options so that customers can choose whether they want their food delivered or served in-house at a table.

Create A Marketing Plan

The first step in starting any new business is to develop a marketing plan. The Pizza business plan should include a detailed description of how the company will be marketed and promoted and how it will conduct its overall sales and marketing strategy. For example, it’s important to include information about how you will advertise your pizza delivery service and what types of promotions you will offer customers. Also, ensure you include any special promotional events you plan on doing throughout the year to attract more customers to your business.

Outline Your Operations Plan

You need to outline the key aspects of your business, including where you intend to source your ingredients from, how many deliveries you expect to make per week, and how many customers you will be able to attract. You should also consider the costs involved, such as staff wages, rent and delivery fees. This information will help you determine what type of equipment, licenses, licenses, and permits are needed to run your business effectively and efficiently.

Create A Financial Plan

This will help you determine how much money you need to start up your business and keep it running each year. It is important that you include all potential costs so that you can see where any profits can be made or lost. You should also have an idea of how much money will be coming in each month and what percentage of this is going towards paying back loans or borrowing more funds from investors.

Write A Management And Organizational Plan

The pizza business plan should include a detailed description of your pizzeria’s management and organizational structure, including how many employees you will hire, where they will work, how much money you will spend on employee training, and how much time you expect each employee to work. This is especially essential if you plan to expand your business by opening additional locations or acquiring another restaurant franchise.

Identify The Team And Staffing Needs

Your business plan should include information about who will be involved in your pizza business’s daily operations and their specific responsibilities. For example, who has responsibility for ordering ingredients? Who has responsibility for scheduling delivery drivers? Who has responsibility for training new employees? It is essential to consider factors such as customer traffic, kitchen and equipment needs, and peak business hours when determining the appropriate number of staff. Additionally, it is important to consider the qualifications and experience of the team members, as well as their ability to work well together. This will ensure that the business runs smoothly and can meet customers’ needs.

Describe The Exit Strategy

The exit strategy is the most important factor that can help you determine if your business has a chance at success. An exit strategy is a plan that outlines how you will work to achieve your goals, including how much money or equity you want to get out of the business, what assets you would like to sell, and when you think this will happen. You should always have an exit strategy in place before starting any business because it helps prevent problems later on down the line.

Continuously Update And Improve

One of the most vital aspects of any successful business plan is constantly updating it to reflect current market conditions, technological changes, and customer preferences. This means being aware of new industry trends and ensuring that your plans reflect these changes when possible. It also means keeping an eye out for opportunities that might arise from these changes so that you can take advantage of them before anyone else does. This could be anything from launching new products or services to changing pricing structures or distribution channels.

Advantages Of Having A Pizza Shop Business Plan

To have an understanding of the competition and market.

Pizza is one of the most popular fast-food meals in the world. It’s easy to make, delicious and quick, which makes it very appealing to consumers. With so many pizza shops opening up worldwide, there is bound to be fierce competition between them. However, having a concrete business plan in place will give you a better idea of how much profit you can expect from your business and how much time it will take you to reach your goals.

It Helps Set Realistic Financial Projections And Goals

When setting up a business plan for your pizza shop business, it is important that you consider all aspects of running an establishment like this, including the costs involved in getting started as well as what sort of profits you can expect from your venture. By doing this, you will be able to establish a more accurate timeline for your project and know when you should be able to start making money from it.

It Helps You Identify Potential Risks

You may have a great idea to start a pizza shop business, but there are many things that can go wrong. For example, you may have to hire employees, but not in the numbers of desire or find customers who are willing to pay for your product. In this case, having a business plan will help you identify potential risks and mitigate them with detailed plans for each step. This is important since it helps you stay focused on the goal of starting your own business.

Improved Organization And Efficiency

By planning ahead for each step of your process, you will be able to ensure that everything runs smoothly when it comes to opening your new business up for business or servicing customers on a day-to-day basis. This means that when you open your doors, customers will be greeted by helpful staff who know precisely what they need and how to get it done quickly without wasting their time waiting around while others work on getting orders ready or calling in more staff if they’re busy.

It Works As A Tool For Strategic Planning And Decision Making

A business plan outlines the direction of the business and helps the owner identify opportunities and challenges, as well as make informed decisions to achieve the business’s goals. This is especially important when making decisions about marketing and expansion.

In conclusion, a pizza shop business plan is the recipe for success in the pizza industry. With the right ingredients, a well-researched market analysis, a unique concept, and a solid financial plan, you’ll be on your way to baking up profits in no time! So, roll out your dough, add your toppings, and fire up the oven – it’s time to open your own pizza shop and serve up some delicious slices!

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Executive Summary of a Pizzeria: Template & Example

• December 29, 2023
• Business Plan , Executive Summary

The executive summary is the most important section in a pizzeria business plan. It serves as a concise overview of the pizzeria’s concept, location, menu offerings, and service model, emphasizing its potential in a robust and evolving pizza market.

For the executive summary, we recommend using a 2-slide PowerPoint format. The first slide should detail the pizzeria’s strategic location, inviting facility, diverse menu, and its unique approach to service and customer experience. The second slide should focus on the expertise of the management team and the financial objectives of the business, presenting a comprehensive view of the pizzeria’s potential for success in the dynamic pizza industry.

Pizzeria Business Plan

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Executive Summary: Page 1

Business Overview

The business overview should highlight the pizzeria’s concept and branding, focusing on how it combines authentic Italian dining with modern twists. Emphasize the strategic location, facility design, menu selection, and the service model that caters to both dine-in and online orders.

Example: “PizzaVivo,” located in the bustling Smithtown neighborhood, offers an authentic Italian dining experience. The pizzeria, with seating for 40 and an outdoor patio, features an open kitchen design for an interactive culinary experience. Its menu includes classic and innovative pizzas made with locally-sourced ingredients, along with appetizers and desserts, tailored to a range of dietary preferences.

Market Overview

This section should analyze the pizza industry’s size, growth, consumer trends, and the competitive landscape . It positions the pizzeria in the context of the market’s shift towards gourmet offerings, online convenience, and sustainability.

Example: PizzaVivo enters a U.S. pizza market valued at over $46 billion. The trend towards artisanal pizzas and dietary variety, coupled with the rise in online ordering, positions PizzaVivo well in a market dominated by carry-out and delivery sales. Despite competition from various pizzerias, PizzaVivo’s unique dining experience and high-quality food set it apart.

Executive Summary: Page 2

Management Team

Detailing the management team’s experience and roles is crucial. This section should highlight how their background in culinary arts and restaurant management contributes to the pizzeria’s success.

Example: The Executive Chef and Co-Founder of PizzaVivo, with extensive experience in Italian cuisine, leads the culinary direction. The General Manager, also a Co-Founder, brings years of experience in restaurant management and operations, ensuring excellent customer service and business growth.

Financial Plan

This section outlines the pizzeria’s financial goals and projections, including revenue targets and profit margins, offering insight into its financial aspirations and health.

Example: PizzaVivo aims to achieve $1.5 million in annual revenue with an 18% EBITDA margin by 2028. This financial goal is underpinned by a focus on quality dining experiences, strategic marketing, and operational efficiency, positioning PizzaVivo for growth in the competitive pizza market.

Privacy Overview

Home of the buy one get one free

Pizza Perfection, started in Moscow, Idaho, has went from a small pizza delivery business, started in 1985, into two locally owned stores placed firmly in the communities of Moscow, Idaho and Pullman, WA.

The product that Pizza Perfection provides has a history itself. Through testing and transition, from the wheat fields to the finished product, Pizza Perfection and company have created a quality product that has developed into today’s Pizza Perfection pizza.

As the product evolved, so did the desire for Pizza Perfection to become the best valued pizza store in the Northwest. Born was the idea to offer a true BOGOF ~ “Buy One, Get One Free”, to all of our carry-out customers. Today’s slogan “Two Pizzas, Too Perfect” exemplifies the BOGOF idea. The large pizzas continue to be 16 inches to provide more value for the customer’s dollar. Every pizza is made with the highest quality ingredients and always fresh, never frozen dough.

Pizza Perfection’s Philosophy is to take one of the basic principles of good business: sell a quality product at a good price. Pizza Perfection has incorporated this spirit into their own mission statement: “Sell the perfect pizza at the perfect price - providing the utmost quality and value to our customers!”

A perfect pizza starts from the bottom. The dough made fresh daily and NEVER EVER NEVER frozen allows Pizza Perfection to create a soft flavorful crust. The never frozen, fresh, dough allows the crust to rise to perfection every time. Perfect crust is then topped with our homemade sauce made with Stanislaus tomato products specializing in fresh packing "real Italian tomato products", from fresh tomatoes, not concentrate. To finish off the perfect pizza,we top it with an 80-10-10 mixture of 100% mozzarella, provolone and cheddar.

Pizza Perfection continues to use only the freshest, not vacuum packed vegetables. We dice our produce daily to optimize crispness and flavor on each pizza. Combine this with premium meats, homemade sauce made from non concentrate tomatoes and 100% real cheese. "Perfect Pizza"

We never stop creating and innovating, as Pizza Perfection stives to become the best valued pizza store in the Northwest. Pizza Perfection continues to offer a true "Buy One, Get One FREE," to all its carry out customers. The slogan "Two Pizzas, Too Perfect" exemplities the Buy One, Get One Free idea. the large pizza remains 16 inches to provide more value for the customer's dollar. Pizza Perfection strives to improve PERFECTION!

Recognition

2011 "Best Pizza"

2010 "Best Pizza"

2009 "Best Pizza"

2001 "Winner of the Fastest Pizza Delivery"

Daily News: Best of the Palouse

2011 "Best Pizza Delivery"

IHOP-Applebee's combo restaurants could be coming, but history shows making them work could be tough

• Dine Brands is thinking about rolling out combination IHOP- Applebee's restaurants.
• But other chains have tried that before, with not a great deal of success.
• Running restaurants together relies on details like integrating kitchens.

In 2008, Hip Hop trio Das Racist caught the attention of the internet with their song "Combination Pizza Hut and Taco Bell ." It also catapulted the novel fast-food concept — restaurants that serve food from two brands — into pop culture.

Now, fifteen years later, Dine Brands (the owner of IHOP and Applebee's) is the latest company to consider opening more dual-brand restaurants. It's opened several locations that serve both menu items from IHOP and Applebee's under a single roof, executives said on an earnings call in February. Its most recent dual-branded restaurant opening was in Leon, Mexico, and the company is contemplating opening more in the US, CEO John Peyton said.

That doesn't mean it's automatically a sound business plan, however.

The idea itself is simple. Opening a restaurant like Applebee's is expensive, and it can take franchisees years to earn back those costs. By opening a site that serves, say, lunch and dinner options from Applebee's as well as pancakes, waffles, and other breakfast food from IHOP, franchisees can increase sales without increasing their costs — all the food is prepared in the same kitchen, after all.

Indeed, at the IHOP-Applebee's locations abroad that Dine has opened so far, revenue has at least doubled so far, Payton said in February.

"That's a big innovation that we're nurturing overseas and that our intent is to eventually bring to the US when we find the right opportunity to introduce it," Peyton said.

But as Das Racist's ballad suggests, other companies have tried dual-branded restaurants before — and they haven't exactly taken over America's dining scene.

The 2002 annual report for Yum Brands , the parent company of Pizza Hut, Taco Bell, and KFC, among other restaurant chains, lays out why the much-memed combination Taco Bell-Pizza Hut existed in the first place.

That reason, in short, was McDonald's.

At the time, the average McDonald's restaurant generated about $1.6 million in annual sales — twice that of the average Yum-owned restaurant, then-CEO David Novak wrote in an open letter that was part of the report.

While Yum's restaurant chains each focused on a specific kind of food — tacos or pizza — diners could find anything from burgers to shakes to scrambled eggs underneath the Golden Arches. "McDonald's has something for everybody, and this drives sales," Novak wrote.

So Yum turned to Frankenrestaurants — like the combination Pizza Hut-Taco Bell — to offer a wider variety of options under one roof. At the time, Novak said Yum had big hopes for multi-branding, calling it "potentially the biggest sales and profit driver for the restaurant industry since the advent of the drive-thru window."

It hasn't turned out to be quite such a big success. A spokesperson for Yum Brands told Business Insider that the company today "does not pursue co-branding as a strategy in the US or internationally."

Dine Brands and Darden, which has also operated co-branded restaurants, did not respond to a request for comment from Business Insider.

Running one restaurant with two brands is more complicated than just putting up a second sign and teaching employees how to make another menu's worth of items. Each brand is often operated by different franchises, so it also involves running the combo restaurant in a way that pleases both — and other parties that might have a say.

In a 2010 lawsuit, for instance, a Kentucky-based franchisee of Long John Silver restaurants sued Yum, which owned the chain then. The franchisee had invested millions in opening multiple combination Long John Silver-A&W restaurants.

But only after agreeing to open the restaurants did the franchisee learn that a franchisee association for A&W would have the final say over specials and other aspects of the joint stores, trade publication Nation's Restaurant News reported at the time.

The joint restaurants were also less profitable than stand-alone locations, according to the lawsuit.

Major restaurant brands also frequently change ownership, making it hard to decouple multi-branded locations if a company decides to sell one. That's what happened in 2014 when Darden Restaurants closed six combination Olive Garden-Red Lobster locations after it decided to sell the latter. Yum sold both Long John Silver's and A&W in 2011.

In the past, some restaurant brands have put together brands that don't complement each other, said Rob Seely, associate vice president of operations, strategy, and design at WD Partners, which advises restaurant brands.

Others have focused too much on co-branding as a tool for increasing sales — only to have the experiment fail because they never figured out how employees should run one kitchen for two separate restaurants, he added.

Those details, which are usually invisible to customers, can make or break a co-branded restaurant, Seely said.

A lot of companies "just smashed 'em together," he said. And that just doesn't work.

Do you work at a major restaurant like McDonald's, Pizza Hut, or Taco Bell and have a story idea to share? Reach out to this reporter at [email protected]

If you enjoyed this story, be sure to follow Business Insider on Microsoft Start.

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A History of Moscow in 13 Dishes

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Additionally, a competing business has expressed objections to the proposed trading hours of 11am to 9pm on the same days at the Charfield Memorial Hall car park located on Wotton Road. The fate of both applications will be determined by the South Gloucestershire Council (SGC) licensing sub-committee during consecutive hearings scheduled for Thursday, May 2.

READ MORE: Three-weekly bin collections prompt 'foul smells and health crisis' warning in South Gloucestershire

READ MORE: Residents risk £300 fines for using log burners in South Gloucestershire

One neighbour said in a written submission to the authority objecting to the Thornbury application “We already tolerate the constant slamming of car doors from people using the chip shop. This will add to the volume of noise. We already struggle to park to offload outside of our home thanks to the limited parking after the recent High Street changes , even though large sections of this community, residents and businesses did not want the changes that you delivered.

“Due to your conservation team not allowing listed buildings on the High Street to have double glazing it means our living room and kitchen can hear every conversation on the High Street. The additional volume of people and noise that a street vendor will bring every evening will be unbearable.

“We already have to have our television on loud volume to drown out the existing level of noise without this addition, let alone the fact that you have installed a bus stop directly opposite which is no doubt going to lead to even more people outside our windows. You closed down the former street trader due to unsociable behaviour from the customers of that vendor.

“We have witnessed violence and vandalism from customers at all times of the evening, not just in the later hours, so there is no reason for this to be considered any different.”

They said the “total lack of public bins” meant there would be even more litter. The neighbour said: “The council has already treated local residents with total disdain and our voices are not heard.

“We now demand that you consider the effect your decisions have on High Street residents. We do exist, even if you want to pretend that we don’t.”

Another objector said there were already enough pizza eateries nearby which offered home delivery but that the van would not, so this would exacerbate parking problems. The person objecting to the Charfield application said: “I trade very near to this location, also selling similar products.

“They have been trading in various locations which I assumed they were doing with a street trading licence. Which they very clearly were not. I find this very unfair because to me it shows you can trade anywhere you like until you’re found out, but then just apply for the licence anyway.

“This will damage my business. There are plenty of other areas they could apply for a licence where no existing takeaway is.” The parish council said: “Charfield Parish Council has no objections to this application, however, the parish council does have concerns over a potential increase in littering and reserves the right to contact SGC planning enforcement should littering become an issue.”

The applicants said the village hall committee fully supported their application to trade from the car park. The two friends wrote: “We are planning on serving in Charfield on Saturdays once a week.

“We have chosen multiple days [on the application form] as this may change over time and we may change it to another day of the week.” Last summer, councillors granted them a street trading licence for the Frenchay site after hearing they would clear up all litter and that the pizzas were healthy and made from scratch using fresh ingredients and no oil, while their wood-fired oven produced hardly any smoke.

Seven neighbours and Winterbourne Parish Council had objected with concerns about noise, smells, parking and rubbish.

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