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What Is a Keynote Speech? (+10 Speaker Tips to Deliver Powerfully)

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Being asked to give a keynote speech can be a little intimidating, especially if you've never given one before. You may even be wondering: what is a keynote address?

Keynote speeches are important and being asked to give a keynote talk can be a great opportunity for you and your business. So, if you're asked, consider taking advantage of the opportunity. But first, you'll need to learn a little bit more about keynote speeches.

In this short tutorial, we'll cover what you need to know about giving a keynote message. We'll provide you with a keynote address definition. We'll provide you with some good keynote speech examples. Plus, we'll cover ten tips to help you become a better keynote speaker.

For valuable tips on how to create a top-notch presentation, be sure to download our free eBook:   The Complete Guide to Making Great Presentations .  It'll help you master the complete presentation process.

What Is a Keynote Speech?

So, you're probably wondering what a keynote speech is and how it differs from any other speech you might give. A keynote address is typically given to set the theme for an event . Examples might include the main speaker at business conference or even a guest speaker at a graduation.

Keynote speakers are sometimes well-known figures or even celebrities. In other instances, depending upon the audience, they may just be someone who's very accomplished in their field. Keynote speakers are often paid for their services and a professional keynote speaker who is in demand can earn quite a bit. Even if you've never given a keynote message before, being asked to give one is both an honor and a great opportunity.

Keynote speeches are usually based on the speaker's own experiences and knowledge. They can also include motivational and inspirational elements. Effective keynote speakers often make use of storytelling as well. But the most important factor for keynote message success is audience engagement. The keynote speaker needs to capture and hold the audience's attention and set the tone for the entire event.

If you're trying to learn about a particular type of public speaking, hearing an example can help. One good example of a good keynote speech comes from Oprah Winfrey, who gave the keynote address at the 2018 commencement for the USC Annenberg School for Communication and Journalism. You can listen to her speech for yourself:

For even more examples of effective speeches, many of which could serve as keynote addresses, study this roundup of some of my favorite Ted Talks:

How to Make Your Presentation Stand Out With a Slideshow

If the keynote address you'll be giving will include a slideshow presentation, you need to make sure that slideshow is the best it can be. Part of making effective use of a slideshow is to make sure that your presentation design is attractive and eye-catching. Admittedly, this can be tough to do if you're not a professional designer.

Fortunately, there's any easy way to create an engaging slideshow even if you're not a designer yourself. Envato Elements is a great way to find beautiful presentation templates for any need. These professionally designed templates will help your slideshow to really stand out. Plus, you'll be able download stock photos, WordPress and web templates, graphics, and more—all for a single flat rate! Download as much as you need as often as you need it. This is just the type of service a busy professional needs.

 But even if you're sure you're only going to give the one presentation and you don't need any of the other assets available through Envato Elements, we've still got you covered. You can purchase an affordable, one-time download of a professional slideshow template through GraphicRiver.

Now that you know where to find good slideshow templates, you may be wondering which templates to pick. The template roundup below can help:

Now that we've discussed how to use a slideshow for your keynote message, it's time to examine some tips for giving a better keynote speech.

Speaker Tips for Giving a Keynote Speech

You're pulling your keynote message together and you need to make sure it's effective. But it's been a while since you've given a speech, or maybe this is your first one. How can you make sure your speech is a success?

Here are ten tips for public speakers that'll help you deliver a powerful keynote address:

1. Know Your Audience

Understanding your audience is vital for any public speaker, but it's especially important for keynote speakers since it's vital that they establish rapport with their audience and also because they set the tone for the entire event. So, as early in the speech preparation as possible, give some thought to who you'll speaking to. Tailor your speech to their needs and interests. Ask yourself these questions:

• Who'll be listening to this speech?
• What do they already know?
• What do they need to know?

What are these listeners interested in?

If you know nothing about your audience, try asking the contact person who invited you to speak.

2. Do Your Research

If you've been asked to give a keynote speech, there's a good chance that you're already quite familiar with your topic. But don't take that knowledge for granted. Double-check your facts. Also, look for recent developments and include any relevant updates to your material. Pay special attention to information that'll be useful to your listeners.

3. Tell a Story

Storytelling is a great way to connect with an audience. If you've got personal experiences that your audience can relate to turning those into a story can often help engage your audience. Even if you don't have personal experiences, you may be able to share the experiences of others. For example, sharing the story of how a client successfully overcame an obstacle may inspire your listeners—especially if they've faced a similar obstacle.

4. Consider Giving an Interactive Presentation

Adding an interactive element to your keynote message is another way to capture your audience's attention. There are several types of interactive elements you can add including getting audience feedback in real-time and incorporating a Q&A session into your presentation. To learn more about interactive presentations, review this tutorial:

5. Practice Your Speech

Like any other speech you might give, you should practice a keynote speech until you're very familiar with the material. Strive to know your speech topic so well that you could talk about it without your notes if you needed to. As you practice, use your presentation notes or outline as a prompt rather than reading your speech. If possible, practice the speech in front of a friend or family member who's willing to provide feedback. The following tutorial includes a checklist for practicing a speech that could be helpful:

6. Overcome Your Fear

Does the idea of getting in front of an audience and talking make you uncomfortable? Well, you're certainly not alone. Studies from the National Institute of Health (and other sources) have shown that as much as 77% of the general public may fear public speaking. With a keynote message the fear and pressure is sometimes greater since the presentation is such an integral part of the event. Fortunately, there are methods you can use to overcome the fear of public speak ranging from positive self-talk to body language and more. In the tutorial below you'll discover over 20 ways to fight the fear of public speaking:

7. Stay Focused on Your Goal

If you're giving a speech, it's easy to become distracted. Unfortunately, if you stray too far from your topic you're likely to lose the interest of your listeners. This is where your speaker notes can be particularly helpful. Make sure that your speaker notes are visible (and use a large enough font that you can read them easily). If you do lose your pace or feel you've gone off topic, don't be afraid of a brief pause while you check your outline. You can learn more about creating speaker notes to your presentation tool in these short tutorials:

8. Be Brief

Avoid overexplaining the topic of your keynote address. You can do this by stating each point once followed by your supporting detail for that point (including slides and other visual aids). Next, summarize the point and move on to the next point. If you expected the audience to react to a point and they don't respond in the manner you expected, resist the temptation to go back over the point. Finally, when your presentation is complete you can restate the main purpose of your talk. Being brief and being focused matter and the audience will appreciate you for it.

9. Get Enough Sleep

You probably already suspect that you're not at your best when you go without sleep. Now science supports what you've always suspected—lack of sleep negatively impacts your performance . So, do your best to get a good night's sleep before your keynote talk. But that may be easier said than done--especially if you're at a business conference where there's a temptation to stay up late socializing and visiting with colleagues and potential clients. There are some practical steps you can take, even when you're traveling, to improve your sleep. You'll find some of those steps in this tutorial:

10. Share It Online

Once your keynote address is over, you can still benefit from it. One way to do that is to share your speech online. Sharing your speech online helps you to reach a larger audience than you initially spoke too. There are a number of ways to share your speech online, including:

• YouTube.  This popular site is useful for sharing video presentations.
• Vimeo.  Another site that can help you to share a live presentation.
• Facebook live.  You can live stream your presentation through Facebook.
• Other social media . You can include a link to your presentation on most other social media sites.
• Your website . Including a video on your own website can be a great way to impress clients and prospective clients.
• SlideShare . If your keynote address included a slideshow presentation, you can share it on SlideShare.
• Email . You can also share links to your keynote speech through email.

To learn more about sharing your keynote address, study these tutorials:

Make Great Presentations ( Free PDF eBook Download )

We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

Download our new eBook:  The Complete Guide to Making Great Presentations . It's available for free with a subscription to the Tuts+ Business Newsletter.

Your Takeaways

You've just been given a keynote definition and some examples of great keynote speeches to follow. Now that you understand what a keynote address is and why it's important, you'll want to make your keynote message as good as possible. 

Even if you've never given a speech before, you can use the speaker tips in this article to give the best keynote address that you can. Once you've finished your keynote presentation, don't forget to share it for maximum impact. If you've enjoyed the tips in this tutorial, you may also enjoy our  Fundamentals of Public Speaking Learning Guide .

Have you given a keynote speech? What tips or advice would you add for others?

Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.

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How to Write a Keynote Speech

Last Updated: October 28, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 108,852 times.

A good keynote speech is gripping and inspiring. It sets the tone for the event, program, or conference, and it can really unify the audience. If you’ve been invited to write and give a keynote speech (congrats!), you might not be sure where to start, or maybe you’re looking for tips to elevate your speech to the next level. Either way, we’ve got you covered! This article will walk you through how to craft a memorable keynote speech from start to finish.

Brainstorming Ideas for the Keynote Speech

• If there is a theme of the event, you may use this as your purpose or inspiration for the speech. For example, if the theme of the event is “Social Responsibility,” the purpose of your speech may be to explore your experiences with social responsibility on a professional and personal level.

• For example, if your audience is within an age range of 20-30 and are social responsibility advocates, you may make the speech light, engaging, and full of specialized language that you know your audience will understand.

• For example, if you are writing a speech around the theme of social responsibility, you may focus on three key points: the history of social responsibility, the current state of social responsibility, and where social responsibility is headed next.

• You can find the top keynote speeches of 2016 at https://www.bigspeak.com/best-keynote-speakers-of-2016 .

Crafting the Keynote Speech

• For example, if you are writing a keynote speech on diversity in the classroom, you may tell a story about a student of color that you worked with in your classroom as a teacher.
• You may also look in the news for a story about a student of color who publicly spoke out about difficulties with diversity in the classroom, preferably a news story based in your area or country.

• For example, if the purpose of your speech is to discuss social responsibility in the corporate world, you may open with a fact about how consumers tend to buy more if a brand is socially responsible.

• For example, your purpose may appear as, “I am here today to talk to you about social responsibility, the theme of this conference and the theme of much of my professional work.”

• For example, you may make a funny aside that is self-deprecating, such as, “I wasn’t always a great teacher. Sometimes, I was known as the fun teacher or the angry teacher. Not always the great one.”

• For example, you may highlight terms like “unity,” “engagement,” and “social consciousness” in your speech by returning to them at least twice. You may begin the speech by mentioning these terms and then return to them again later in the speech.

• For example, you may use a funny saying that you use with your students in your classroom in the speech. Or you may use less formal words and terms to keep the tone of the speech conversational.

• For example, you may have a call to action that refers to the story or fact you used at the beginning of your speech: “Just like my student who reached out to a peer in need, I ask you all now to be vulnerable, to try to reach out to someone in your community who needs help.”

Polishing the Keynote Speech

• When you read the speech aloud, notice if you skip over any words. You may be able to remove any words you skip over for flow.
• If you read the speech aloud to others, you can ask them for feedback. Ask them if they found any parts of the speech boring or hard to follow. Be open to getting constructive feedback on the speech so it is at its best.

• Correct punctuation is especially important if you are going to read the speech aloud to an audience, as the punctuation will tell you when to pause or take a breath. Often, a comma means pausing in your speech and a period means taking a short breath.

• If there is a time constraint for the speech, you should also time yourself reading the speech to confirm it is within the limit.

Expert Q&A

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://www.huffingtonpost.com/mitch-ditkoff/post_3868_b_1868754.html
• ↑ https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/
• ↑ https://www.toastmasters.org/Magazine/Articles/Six-Rules-of-Humor
• ↑ https://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/#25d3cdba4fb7
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/11-2-steps-of-a-conclusion/
• ↑ https://writingcenter.unc.edu/tips-and-tools/reading-aloud/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/editing-and-proofreading-techniques

About This Article

A good keynote speech is inspiring and can set the tone for an entire event. Start your speech with an engaging anecdote to grab your listeners' attention. The story can be from your own experience and should relate to the topic of the event. Then, tell your audience what the purpose of your speech is. You might say something like, “I am here to talk to you today about social responsibility, which is the theme of the conference and the theme of my professional work." Use a little humor and a light-hearted tone to keep the speech engaging and make it more memorable. Make sure to write the speech along the lines of how you normally talk so it sounds natural when read out loud. At the end of your speech, finish with a strong call to action. This part of the speech should compel listeners to do something to help the cause. For example, if you're giving a speech for a humane society, you may encourage listeners to volunteer at their local shelter. To learn how to polish your keynote speech, read more from our Writing co-author! Did this summary help you? Yes No

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Here’s an Excellent Keynote Speech GUIDE: With 2 Great Examples

You’ve probably been asked to give a keynote speech and you are afraid of it. Well, if you’ve never done this before, then there’s no need to panic. Thankfully, you’ve come to the right place. Let’s start with the basics, shall we? 

So, what is a keynote speech? 

Being asked to give a keynote speech in front of a large audience can be a little intimidating. However, it’s the greatest honor to be selected as a keynote speaker. That said, you must deliver the best speech you possibly can. 

Now that we’ve covered what a keynote speech is, it’s time to key steps that you should take when preparing a keynote speech. 

How to prepare a keynote speech

Keynote speeches are very important. With that in mind, it’s one of the best opportunities for you and your business. Therefore, if you’ve been asked to be the keynote speaker, take advantage of such an opportunity. But, first, you will have to prepare your speech: 

1.     Find out the theme for the day

Basically, there are three main types of speeches. They include motivational, educational, and entertaining speeches. Start by deciding the type of speech you’d like to go with. But whatever your choice will be, remember that you are going up there to add value to your audience and not brag about your achievements and who you are. Therefore, if you are not going to motivate, educate, or even entertain your audience, then there’s no reason for you do go up there. Don’t do it, period!

2.     Outline your presentation

Before jumping into designing your presentation, the first step is to ensure you have a clear outline of your speech. The structure is vital to the design of your keynote speech and also to your delivery of it all. 

Sadly, most speakers always skip this part. And, it’s usually visible in their delivery and line of thought. The best way to handle this situation is by creating a sort of blueprint for your presentation which will include: 

3.     Now fill each section

Make sure that you are brief and clear when filling each section. More importantly, don’t crowd up your content. You will also need to ensure you have most of the keywords in your mind. This will save you the time you use to check on your keynote speech instead of maintaining eye contact with the crowd. 

4.     Make the work visually attractive

Without a doubt, you should always ensure that your work has some visual ideas that would be easy to interpret. Add graphs or charts where necessary, but only where necessary. Too much of anything will lead to you losing the attention of your audience. 

5.     Add personal stories

Play a game, add a question, or simply just maintain eye contact with your audience. This will help you gain their full attention throughout your speech. 

6.     Finally, rehearse

There’s no shortcut in this section. For you to present a killer speech in front of your audience without sounding nervous is through research. By rehearsing your speech several times, you can understand what it means to your audience and also see places where you can improve your speech. 

Now that you already know how to get ready for your speech, let’s take on how to open a keynote speech. 

The next points of discussion are: how to open a keynote speech, how long should a keynote speech be, and some great examples of keynote speeches. Before digging into that, let me add below some of the top related and interesting articles that can add to what you’re learning from this one. If any of the titles picks your interest, please click and open in a new tab, so you can check them out later. Enjoy!

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At any time, a leader is seen as one who guides one or more people to fulfill something stipulated; today, however, we understand that this journey comprises the achievement of results and the evolution, in some way, of all who participate in the process. Leaders are people with high power to inspire those around them,…

An Easy Guide to All 15 Types of Speech

How to open a keynote speech.

The audience will lean in to try and hear your first few words. And at that moment, the audience will form their first impression of you with the first words you utter. An example of the first opening words include, ‘um, good evening everyone….I’m happy to be here in front of you. I will like to thank you so-so-so-so much…..’

To get the full attention of your audience, here are some quick tips on your opening statements. 

Before we go into how to open your keynote speech…

I would like to announce that you can get more insightful tips and how-to’s from our recently launched eBook, now available at Barnes & Noble , at $4.99. We tried to pack it with valuable information and price it below $5 to be as inclusive as possible with our pricing. Click below and Get a Copy!

Key tips on the opening statement in your keynote speech

How long should a keynote speech be.

You will know when the keynote does not last long enough when the message said by the speaker doesn’t have a deep effect on the audience. Additionally, the length of the keynote speech depends on the time allocated to the event. 

Examples of Excellent Keynote Speeches 

If you follow the instructions above, you won’t even need examples to sharpen your skills. However, here are some of the examples you can check out to give you a deeper understanding of keynote speeches

To wrap it all up…

A keynote speech is an incredible way to get over public speaking and be able to introduce yourself to the audience. It doesn’t matter the number of people in the gathering. Always remember to count every opportunity that comes your way. 

REFERENCES & FURTHER READING

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What is a Keynote Speech: How to Leave a Lasting Impression

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As an event planner or someone responsible for organizing a conference or seminar, you understand the importance of finding the right keynote speaker.

A keynote speech sets the tone for the entire event, leaving a lasting impression on the audience. In this article, we will explore the world of keynote speeches and share insights on how to write and deliver a captivating keynote.

What is a Keynote Speech?

A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event.

It is designed to capture the audience’s attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact on the audience.

The Role of a Keynote Speaker

A keynote speaker plays a crucial role in the success of an event. They are experts in their field, often seasoned speakers who have honed their craft over years of experience.

A keynote speaker not only delivers a thought-provoking speech but also brings a unique perspective, shares personal stories, and engages the audience through humor, emotion, and relatability.

Writing a Captivating Keynote Speech

Writing a compelling keynote speech requires careful planning, organization, and a deep understanding of the audience. Here are some key steps to follow:

Understand Your Audience: Before writing your speech, spend time researching your audience. Who are they? What are their interests, challenges, and goals? Tailor your message to resonate with them.

Define Your Key Message: Every keynote speech should have a central theme or message that you want the audience to take away. Clarify this message and make it memorable.

Craft a Powerful Opening: Grab the audience’s attention from the start with a captivating story, intriguing statistic, or thought-provoking question. This will set the tone and create a sense of anticipation.

Organize Your Speech: Structure your speech logically and engagingly. Begin with an introduction, then move on to key points or stories, and end with a memorable conclusion that reinforces your key message.

Use Personal Stories: Personal stories are a powerful tool to connect with the audience emotionally. Share experiences or anecdotes that relate to your key message and make it relatable to the audience.

Incorporate Visuals: Visual aids such as slides or props can enhance your speech and make it more engaging. Use visuals sparingly to support your key points and avoid overwhelming the audience.

Practice and Rehearse: Delivering a flawless keynote speech requires practice. Rehearse your speech multiple times to ensure smooth delivery, confident body language, and effective use of pauses and intonation.

Engage with the Audience: Interact with the audience throughout your speech. Ask rhetorical questions, encourage participation, and create moments of connection. This will keep the audience engaged and make your speech memorable.

Tips for Giving a Motivational Keynote Address

Giving a keynote speech can be both exciting and nerve-wracking. You have the unique opportunity to captivate an audience, inspire them, and leave a lasting impression. In this section, we’ll share some valuable tips to help you deliver a powerful keynote speech that engages your audience, conveys your message effectively, and ensures a memorable experience.

1. Know Your Audience Inside Out

Understanding your audience is crucial to giving a successful keynote speech. Research their demographics, interests, challenges, and goals. This knowledge helps you tailor your message to resonate with them and ensures that your content is relevant and relatable.

Connect with your audience by addressing their specific needs and aspirations. By showing that you understand them, you’ll build trust and captivate their attention from the start.

2. Craft a Clear and Compelling Key Message

Every great keynote speech has a clear and compelling key message. Define the central theme or idea you want to convey to your audience.

Keep it concise and memorable so that it resonates long after your speech concludes. Your key message should guide the entire structure and content of your speech, ensuring a cohesive and impactful presentation.

3. Start Strong with a Captivating Opening

The beginning of your keynote speech sets the tone for the entire presentation. Capture your audience’s attention from the outset with a powerful, attention-grabbing opening.

Engage them from the first moment with a captivating story, intriguing statistic, or thought-provoking question. A strong opening creates a sense of anticipation and hooks your audience, making them eager to hear more.

4. Structure Your Speech for Impact

A well-structured keynote speech keeps the audience engaged and enhances their understanding of your message. Organize your speech in a logical and impactful manner.

Begin with an introduction that establishes your credibility and builds rapport with the audience. Then, present key points or stories that support your key message. Finally, wrap up with a memorable conclusion that reinforces your main ideas and leaves a lasting imprint on your audience.

5. Use Stories to Connect Emotionally

One of the most powerful tools in a keynote speech is storytelling. Personal stories create an emotional connection between you and your audience. Share experiences or anecdotes that illustrate the key points of your speech.

Make them relatable and highlight the lessons learned. Emotionally compelling stories will leave a lasting impact, making your message memorable and inspiring.

6. Engage and Interact with Your Audience

Keep your audience engaged throughout your keynote speech by actively involving them. Ask rhetorical questions, encourage participation, or create moments of interaction.

This can be in the form of brief audience discussions, polls, or exercises. Interaction fosters connection and helps to break up the presentation, making it more dynamic and enjoyable for your listeners.

7. Utilize Visual Aids Effectively

Visual aids, such as slides or props, can enhance your keynote speech when used effectively. Use visuals sparingly and purposefully to support your key points, helping to reinforce your message visually.

Ensure your visual aids are clear, easy to read, and visually appealing. Remember, your spoken words should always be the main focus, with visual aids serving as supporting elements.

8. Practice, Practice, Practice

Delivering a flawless keynote speech requires practice and rehearsal. Practice speaking your speech out loud multiple times, focusing on your delivery, timing, and body language.

Rehearse in front of a mirror, record yourself, or seek feedback from trusted colleagues or mentors. This process allows you to refine your speech, build confidence, and ensure a smooth and impactful delivery.

9. Embrace Authenticity and Passion

Authenticity and passion are key to delivering a compelling keynote speech. Be true to yourself, speak from the heart, and let your enthusiasm shine through.

Your genuine passion for your topic will captivate and inspire your audience. Avoid trying to mimic someone else’s style or delivery. Embrace your unique voice and let your authenticity be the guiding force behind your speech.

10. Leave a Lasting Impression with a Memorable Conclusion

The way you conclude your keynote speech is just as important as how you start it. Summarize your main points, reiterate your key message, and provide a clear call-to-action for your audience to take away.

End on a high note, leaving your listeners feeling inspired and motivated. A memorable conclusion ensures that your speech lingers in their minds and prompts them to take action.

Finding the Right Keynote Speaker

When hosting a successful event, finding the right keynote speaker is paramount. This individual will not only set the tone for your gathering but also leave a lasting impression on your audience.

In this section, we will delve into the important factors to consider when searching for the perfect keynote speaker who will elevate your event to new heights.

Experience Speaks Volumes

Experience is a key ingredient in the recipe for a successful keynote speech. Look for speakers who have a proven track record of captivating audiences and delivering impactful presentations.

Seek out those who have spoken at similar events or within your industry, as they will have a better understanding of your audience’s needs and interests. Experienced speakers bring a certain expertise and authority that can leave a lasting impression on your attendees.

Expertise in Your Industry

While experience is important, finding a keynote speaker with expertise in your specific industry is a game-changer. These speakers have a deep understanding of the challenges, trends, and opportunities within your field.

They can relate to your audience on a deeper level and provide insights and anecdotes that resonate. By selecting a speaker with industry expertise, you are ensuring that your attendees receive targeted and relevant information that they can apply to their own work or lives.

Communication Skills that Command Attention

A keynote speaker may have an impressive resume and extensive knowledge in your industry, but if they lack communication skills , their impact will be diminished. Look for speakers who possess excellent public speaking abilities.

They should be able to engage the audience, hold their attention, and deliver their message with clarity and conviction. Seek out speakers who can combine storytelling, humor, and audience interaction to create a memorable experience.

Aligning with Your Event’s Goals

Every event has its own unique goals and objectives. When searching for a keynote speaker, it is crucial to find someone who aligns with your event’s overarching purpose. Consider what you want your attendees to take away from the event.

Do you want them to feel inspired, motivated, or educated? Look for speakers whose message and style resonate with your desired outcomes. Review their past performances and testimonials to gauge if they can deliver the results you are seeking.

Recommendations and Reviews

One of the best ways to find a keynote speaker is through recommendations from trusted sources. Industry colleagues, friends, or even professionals who have previously worked with speakers can provide valuable insights and firsthand recommendations.

Additionally, online platforms and speaker bureaus offer reviews and ratings from past clients, allowing you to make an informed decision. By tapping into the experiences of others, you can gain a sense of a speaker’s trustworthiness and suitability for your event.

Interviewing Potential Speakers

Once you have narrowed down your list of potential keynote speakers, it’s time to conduct interviews. This step allows you to assess their compatibility, professionalism, and understanding of your event.

Prepare a list of questions that delve into their experience, approach to speaking, and familiarity with your industry. During the interview, observe their communication style, responsiveness, and willingness to collaborate. A successful partnership with your speaker is essential for a seamless and impactful event.

Reviewing Past Performances

Before making a final decision, take the time to review recordings or videos of the potential speakers’ past performances. This will give you a firsthand glimpse into their presentation style, stage presence, and ability to engage an audience. Look for speakers who exhibit confidence, charisma, and an authentic connection with the audience.

Pay attention to their ability to tell compelling stories, convey key messages, and create an energized atmosphere. Trust your instincts and select a speaker who resonates with you and your event’s vision.

A well-crafted keynote speech has the power to captivate, motivate, and inspire an audience. By understanding your audience, crafting a compelling message, and delivering it with passion and authenticity, you can leave a lasting impression on your audience.

The right keynote speaker can elevate your event, set the tone, and create a memorable experience for attendees. So, take the time to find the perfect fit and unleash the power of a captivating keynote speech.

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Guide to Planning, Writing, and Delivering a Killer Keynote Speech

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Being invited to deliver a keynote address is a great honor.

It’s exhilarating. A compliment to your expertise.

I’m a public speaking coach . A client of mine recently was asked to deliver the keynote address at a large women’s tech event. She was new to public speaking. This was her first high-stakes conference opportunity.

She’s a seasoned leader in an industry with few female colleagues. Although she loves her job, at times her career has been rough. The conference organizers asked her to share her perspective with young women new to the field to help them navigate the inevitable difficulties of being a woman in tech—and also give them advice on how to enjoy the ride.

Her excitement and nervousness were palpable. That’s how it feels when you’re asked to give the keynote.

Being asked means that others value your ideas, thoughts, and vision. You know it’s a big opportunity. A keynote speech provides an opportunity to inspire others like no other.

But if you’ve been asked to share what you’ve experienced throughout your career (or even lifetime) it can be a daunting ask.

With the honor of delivering a keynote comes the responsibility to deliver an address that will inspire your audience to take action.

Table of Contents

What Is a Keynote Speech?

A keynote speech stands above other public speaking opportunities because event organizers make it the highlight of the agenda. Large events often leverage the keynote speaker to attract attendees.

The theme of a keynote is usually set by the event’s theme.

For multi-day events like conferences the keynote is often (but not always) scheduled on the last day. Scheduling the keynote for the end of the event builds excitement and anticipation. Other times the keynote is scheduled near the beginning of an event, and in this case the role of the keynote speaker is to set the tone. Knowing when you’ll be speaking (at the beginning or at the end of the event) impacts the type of keynote speech you should create.

A keynote speaker is usually given a substantial amount of time to speak, often 45 to 60 minutes over dinner. Unlike a shorter presentation, keynote addresses give you a brilliant opportunity to go deep. TO show the breadth of your expertise. To invite your audience along through the ups and downs, ins and outs of a storyline. Your speech can be complex and include unanticipated twists and turns (while of course staying on track with your core message.)

If you’re lost and unsure about how to make your presentation compelling, I can help.

How Long Should A Keynote Be?

There are only a few hard and fast rules about the length of a keynote speech:

• The length of the speech is ultimately dictated by the amount of speaking time allocated by the event organizer.
• The length of the speech should be however long it takes you to clearly and concisely deliver a speech that inspires your audience.

Essentially, just enough time and not too much. 

P ro Tip: The amount of time allocated by the organizers is not always set in stone, especially in the early days of organizing an event. Keep the line of communication open with your organizer. The time frame might be open to adjustment or negotiation.

What Makes a Keynote Speech Compelling and Memorable?

An engaging, inspiring keynote presentation encourages the audience to envision what they are capable of. The best keynote speeches don’t just inform—they compel the audience to take action.

Keep two things top of mind as you plan:

• Focus on one main message (your throughline).
• Put yourself in the hearts and minds of your audience. Think of this as a research project as much as an exercise in empathy. Take the time to learn about what your audience wants to know. Learn how they need to hear it.

Going back to my example, the key message of my client who keynoted at the tech conference was resilience .

How did this key message turn into a speech?

She told funny, heart-wrenching stories, including some stories which were excruciating for her at the time they happened. These stories showed her drive to succeed. She spoke candidly about the problems she had come up against in her career. Then she revealed how she solved these problems and the benefits that transpired. Throughout the whole speech, she tapped back into her key message— resilience.

How Much Time Should You Devote to Preparation?

More time than you think.

I have never had a client tell me, “I wish I had spent less time preparing my keynote.”

They’re always glad they invested a good amount of time. Feeling completely ready in the days leading up to the event is worth it.

Nancy Duarte, the author of Resonate , works with industry giants on their keynote speeches. Duarte recommends you spend 30 hours on content creation for a 1-hour speech. (This doesn’t include building the slide deck or practicing the speech).

Here’s my breakdown of the time it takes to be fully prepared to step on stage to deliver your keynote address:

• 30 hours to research your speech and develop the keynote content
• 30 hours to create your keynote slide deck
• 30 hours of practicing your delivery

90 hours likely seems like a lot of time, but that’s what it takes to create and develop an inspirational, career-boosting keynote.

Your first rough draft will be just that … rough. Keynote speech writing is never a one-and-done process. To really nail it you need to get feedback and let the speech, slide deck, and delivery evolve over time. The results are worth it.

How Much Lead Time Do You Need?

Keynotes are a rich opportunity to give an audience perspective into who you are and what you know.

You should allow for 3 months (and a minimum of 2 months) of lead time before you deliver your keynote.

However, life does not always go according to plan. You may not have a lot of time left to prepare. I offer a presentation coaching service called Crunch Time for when you’ve been asked on short notice (a speaker may have become ill) or you have been consumed with other projects and need support to deliver an engaging speech.

Planning a Keynote Speech: Who is your audience? What is your intention?

Your goal should be to take your body of work and experience and use that to resonate with your audience. Inspire them to action. Your words of wisdom will become part of their life experience and create a legacy which will stick with them for years.

“It’s all about the audience—not about you.” These are wise words I’ve never forgotten, delivered to us on the first day of class of my communication degree.

In my work supporting clients through presentation planning, I’m always checking in to ensure that the audience will be able to understand What’s In It For Them (WIIFT in marketing terms). Remembering to center on WIIFT is crucial. It’s the foundation for a successful keynote.

Your intention is important too—equally important, actually. Why are you giving the keynote? What do you want to have happen because of it? Knowing your own “why” and how it relates to the needs of your audience puts you on track to engage and inspire.

How To Write A Keynote Speech

1. establish your throughline.

After you have a good understanding of who your audience is and what your intention is in delivering your keynote it’s time to establish your throughline. Identify which theme or concept you want to speak about.

My client who was keynoting the tech conference planned to speak on resiliency, which is a broad topic. I encouraged her to dig deeper. Upon reflection, she realized that much of her success stemmed from her commitment to creating and building relationships.

She evolved the throughline. The theme of the keynote became developing resiliency through relationships .

2. Brainstorm with an open mind and big wall

Once you’ve decided on your throughline it’s time to find an open wall and a stack of post-it notes.

In freewriting-mode write down any and all ideas that come bubbling up that will support your theme. Take lots of breaks. I promise you’ll come back with fresh ideas each time.

3. Step back and group ideas into themes

Stand back once your wall is filled with ideas. Notice common themes. Place similar ideas into three groups.

What you see is three arguments or points of proof that support your throughline.

4. Pare down to the best ideas

Now sweep through and dispense of any of your ideas that strike you as weak or you don’t feel passionate about.

5. Order your ideas

Place the ideas that remain into a logical order, so that they flow from one idea to the next. That’s your outline. Transfer these concepts to a Google Doc or put pen to paper. You’ve got the bones of a good keynote speech already.

Don’t write out a script word-for-word. Instead, think about what you want to speak about for each of your points. Flesh them out, making notes about what you want to say.

You’ve invested a large amount of time creating the content. Every component of a keynote is important. So now let’s focus on how you open, close, and title your keynote.

How To Open A Keynote Speech

I suspect you’ve been to at least a few presentations where you felt bored by the speaker after just a few minutes.

Too many speakers begin with a status quo opening such as citing their CV or meticulously outlining what they “want to talk with you about.”

You can do better.

My client started her keynote off with a dose of humor rooted in her own personal experience. She talked about the inappropriate clothes she wore to an interview and the hilarious story of what she did to gain access to the building.

Here are a few more ideas to open your keynote speech:

• Start your speech by addressing the elephant in the room to address a negative bias your audience may be thinking. Perhaps you are quite young and your audience is older. You could begin by saying, “You are probably looking at me thinking she’s twelve years old and what could she know. And you’d be right…”
• Quote a startling statistic. Often keynotes focus on living out dreams. This statement will have your audience’s interest piqued, “The average person has over 1,460 dreams a year”.
• Begin a story that you can use to weave and thread your presentation together. You could begin by sharing a story of how a mentor helped. Throughout your presentation continue the story dropping the nuggets of wisdom of what your mentor said and how she helped.

It’s crucial that you grab your audience’s attention right from the start – that you hook them with your first words.

How To Close a Keynote Speech

Finish your keynote with clarity and power. I’ve listened to too many speeches and keynotes where the ending was weak. They didn’t live up to the energy of the body of work.

My client decided to loop back to the chain of events that happened before her interview, narrating how she hung in there, even when things weren’t going according to plan.

Here are some excellent approaches to closing your keynote powerfully:

Loop back to how you began your speech. If you began your speech by talking about the elephant in the room, tag back to provide assurance that you have.

Wrap up a story you teased in your opening and then threaded throughout the speech.

If you began your keynote with a stat or quote reference it again at the end by summarizing how you proved it was true.

A tenet I firmly stand by that it’s not good enough to just leave your audience inspired . You must leave them inspired to do somethin g. Close your speech with a clear call to action to do something tangible that will make a difference to them and/or their community.

Choosing a Title for Your Keynote

Your title is your audience’s first introduction to what they will hear. Finding the ‘right’ title makes them want to listen.

If a compelling title comes to mind before or as you are developing and creating your speech, write it down. But don’t worry if you’ve planned out your whole speech and still don’t have a title idea. The best titles often come to us right at the end. You’ll have lots of ideas to play with when you’ve finished gathering your content.

Here is a trick while working with an editor at Inc.com: first craft a title, then play with variations of that title by using words that will get attention or have an inherent hook embedded within them.

Here’s an example of how I played with titles before settling on one for this article:

My initial ideas were

Both titles are merely functional. They’re lackluster and don’t reflect the complexity of the article itself, which goes beyond merely “writing” a keynote.

I rephrased it to expand on the topic and add a bit more punch:

Better, but I knew I could do better.

I liked it. It is more eye catching and it indicates a comprehensive “guide” that promises not just a “how to” article, but in-depth advice that speaks to creating an excellent keynote that will be well received.

Invest the time in finding just the right title. It’s worth it. It piques your audience’s interest from their first interaction with you.

How To Practice Your Keynote Speech

Don’t put off practicing until the last minute. Conversely, don’t over-practice until you sound like a robot and have diluted every ounce of passion out of your presentation.

Making good use of your practice time is easy.

I’ve written an extensive guide on how to rehearse for a presentation and I’ve also written on this topic for Inc.com . Read them for tips and techniques to learn your keynote speech easily so you can walk on the stage confidently knowing you’ll nail it. 

I have never had a client tell me they wished they had practiced less. I encourage you to practice only as much as you need to and not a second more.

P ro Tip: When you have a few spots that are giving you difficulties just practice those sections. It’s a poor investment of your time to practice your keynote over and over in its entirety if only a few sections are tripping you up.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

Tips For Creating Your Slidedeck or PowerPoint Presentation

My take on PowerPoint is that it’s a powerful tool that has been dropped into the laps of people who, more often than not, don’t have the training or experience to wield it effectively.

Before PowerPoint, marketing and communication teams would strategize over the best content for the slides. Graphic designers would create them.

These are the three most important things to know about your slide presentation:

• If slides won’t add or support your presentation don’t use them. 
• Create your slides so that they are primarily image-based with a limited amount of text. 
• If you are not a graphic designer hire one. It’s worth it for the stroke of elegance and professional edge they will add. A graphic designer will bring your deck to life. 

If you do decide to use a slidedeck ensure it helps your audience connect the dots and visualize what you are sharing with them.

What To Do Before You Deliver Your Speech

I’m often backstage supporting clients at their events. It’s exhilarating to feel the energy of speakers waiting to go on stage. You can feel the excitement … hearts pounding and voices warming up.

Here are a few tips and techniques professional speakers use to ready themselves, calm their nerves , and warm up their voice before giving a keynote speech:

• If you find yourself not sleeping well or experiencing anxiety in the days leading up to your speech try 4 – 7 – 8 breathing . Three or four rounds should have you feeling calmer and able to fall back to sleep. 
• Keep yourself hydrated. The day before your event up your water intake. This will keep you feeling energetic and your voice lubricated. 
• Make sure you get a good sleep before your keynote. Lack of sleep will knock you off your game. 
• Fifteen minutes before your keynote move your voice up and down through your natural register with vocal exercises so you can use your voice like the fine instrument it is. 
• Just as you are about to speak, if you suffer from dry mouth, take these lozenges to help you articulate with ease. 
• When you arrive at the podium take a few deep breaths, feel your feet on the floor, touch a favourite amulet such as a ring or necklace…and away you go! 

What You Should Do After Your Speech

When you end your speech you’re still not quite finished yet.

Connect with people from your audience. Gather feedback. Some of the richest relationships you will create will happen if you take the time to talk with people after your speaking event. If you have the opportunity, ask for presentation feedback to help you learn what worked and what didn’t.

Don’t ask if they enjoyed your keynote because the response will probably be, “It was great!” Instead, ask what they took away that will make a difference in their life. Ask them what nugget stuck with them. The answers to these questions will provide information to improve your next keynote.

Having your keynote recorded provides a brilliant learning opportunity. Many of my clients tell me they can’t/won’t watch a recording of themselves. I ask them to separate themselves from their egos and embrace the opportunity to learn. You can gain insight into what landed and what didn’t by your audience’s reactions.

Ask for presentation feedback from a trusted advisor. Don’t ask family and friends. A trusted advisor or mentor has the perspective to provide unbiased feedback that your family and friends won’t be able to. A trusted advisor will be able to expertly able to weigh in about your content, your delivery, and the effectiveness of your speech. ¯

Keynote speeches are complex. They have lots of pieces that need to fit together to create an easy, simple flow and to hold your audience in your hands so they will be inspired and learn from you.

Do you need help with your upcoming keynote speech to make sure your audience will leave challenged to take action and be inspired? Let’s chat and learn how I might help. Here’s access to my calendar to schedule a time to talk.

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How to Write a Keynote Speech: A Step-by-Step Guide

Keynote speeches are an important part of many events, from corporate conferences and seminars to graduations and charity galas. If you have been tasked with delivering a keynote speech, you may be wondering where to start and how to create a presentation that will resonate with your audience. In this step-by-step guide, we’ll provide you with the tools and tips to help you write a compelling keynote speech that will leave a lasting impression on your listeners.

Understanding the Purpose of a Keynote Speech

A keynote speech serves as the foundation for the entire event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. Before you start working on your keynote speech, it's important to understand the various elements that make up a successful presentation.

When preparing for a keynote speech, it's important to consider the audience and their expectations. The speech should be tailored to the specific event and audience to ensure maximum impact. This means taking into account the demographics of the audience, their interests, and their level of expertise in the topic being discussed.

Additionally, a good keynote speech should be well-structured and organized. It should have a clear introduction, body, and conclusion. The introduction should grab the audience's attention and set the tone for the speech. The body should provide relevant and interesting information, and the conclusion should summarize the main points and leave the audience with a memorable takeaway.

Defining a Keynote Speech

A keynote speech is a presentation that is intended to inspire, motivate, and engage an audience. It's an opportunity for a speaker to share their ideas, vision, and insights on a particular topic. Unlike other presentations, a keynote speech is designed to be memorable and impactful. Good keynote speeches are able to capture the audience's attention and keep them engaged throughout the presentation.

One of the key elements of a successful keynote speech is the ability to tell a story. People are naturally drawn to stories, and a well-crafted story can help to convey a message in a memorable and impactful way. The story should be relevant to the topic being discussed and should help to illustrate the main points of the speech.

The Role of a Keynote Speaker

The role of a keynote speaker is to act as a thought leader and inspire the audience by conveying a compelling message that is relevant and meaningful to the event. They represent the values and goals of the event, and their speech should be aligned with the overall theme of the conference or gathering. The speaker should also be able to connect with the audience on a personal level, creating a memorable experience.

Another important aspect of being a keynote speaker is the ability to engage the audience. This can be done through the use of humor, storytelling, and interactive elements. Engaging the audience helps to keep them interested and invested in the presentation, which can lead to a more memorable and impactful experience.

Setting the Tone for the Event

A well-crafted keynote speech sets the tone for the entire event. The speech should establish the main theme, outline the goals of the conference, and motivate the audience to become more engaged. The speaker must understand the challenges facing the audience and offer insights that will help them overcome those obstacles.

In addition to setting the tone, a keynote speech can also help to build excitement and anticipation for the rest of the event. By providing a memorable and impactful experience, the audience will be more likely to stay engaged throughout the event and take away valuable insights and information.

Overall, a keynote speech is an important element of any event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. By understanding the various elements that make up a successful keynote speech, you can create a presentation that is memorable, impactful, and tailored to the specific needs of your audience.

Knowing Your Audience

One of the key elements of a successful keynote speech is understanding your audience. The more you know about the people you are addressing, the better equipped you are to craft a message that will resonate with them.

Researching Your Audience

Before you start writing your keynote speech, it's essential to research your audience. You need to know what their interests are, what motivates them, and what challenges they are facing. This will help you tailor your message to their needs and create a connection with them.

Adapting Your Message to the Audience

Once you have researched your audience, you need to adapt your message to their needs. This means using language and examples that resonate with them. You want to craft a message that is not only relevant but also compelling and memorable.

Engaging the Audience

Engaging your audience is the key to a successful keynote speech. You want to connect with them on a personal level and create an emotional response. This can be done through the use of storytelling, humor, and interactive exercises. It's essential to keep the audience engaged throughout your speech, so they leave feeling inspired and motivated.

Crafting a Compelling Message

A keynote speech needs to have a clear and compelling message that resonates with your audience. You want to provide insights and offer a new perspective that will leave a lasting impact.

Identifying Your Main Points

Your keynote speech should have a clear structure that outlines the main points you want to convey to your audience. Identify the key messages you want to communicate and how they relate to the event's theme. Make sure these key points are relevant to your audience.

Developing a Strong Thesis

Your thesis statement is the central message of your keynote speech. It should be clear, concise, and compelling. Your thesis should capture the main idea of your presentation and should be an underlying theme throughout your speech.

Using Stories and Examples

Stories and examples are a great way to engage your audience and make your message relatable. Use real-life examples and stories to illustrate your main points and help the audience understand the impact of your message.

Organizing Your Keynote Speech

The structure of your keynote speech is essential to its success. Proper organization helps the audience follow your message and stay engaged from start to finish.

Creating an Outline

A clear outline is the foundation of your presentation. It helps you create a roadmap that outlines the key elements of your keynote speech and ensures that you don't miss any important points. The outline should be structured in a logical order that makes sense to your audience.

Structuring Your Speech

Your keynote speech should have a clear structure that follows your outline. Begin with an opening that captures the audience's attention and establishes the main theme. Move on to the body of your speech, which should be structured around your main points. Finally, conclude your speech by summarizing your message and leaving the audience with a clear call to action.

Balancing Information and Entertainment

The best keynote speeches strike a balance between providing valuable information and entertaining the audience. You don't want to overload your listeners with too much information, as they may become overwhelmed. Use humor, personal anecdotes, and real-life examples to keep the audience engaged and entertained.

ChatGPT Prompt for Writing a Keynote Speech

Chatgpt prompt.

Please craft a speech that will serve as the main address at an event, providing a comprehensive and engaging overview of the theme or purpose of the occasion. This speech should be well-crafted and thoughtfully written, incorporating a clear and compelling message that resonates with the audience and leaves a lasting impression.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]

Writing a successful keynote speech takes time, preparation, and effort. By following these step-by-step guidelines, you'll be able to create a speech that is engaging, inspiring, and memorable. Remember, the key to a successful keynote speech is understanding your audience, crafting a compelling message, and delivering it in an organized and entertaining way. So, get ready to inspire and motivate your audience with your powerful keynote speech!

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What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking . Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking!

• Last Updated: March 22, 2024

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What Is a Keynote Speech? Plus 5 Steps to Help You Write One.

Eleni Kelakos August 24, 2020 Peak Performance , presentation skills training , public speaking training , speech coaching

You’ve been asked to deliver a keynote speech at an upcoming event.  And while you may be flattered by the request, you have a lot of questions, like: “What is a keynote speech anyway? What makes it different that other presentations?  How long should a keynote speech be? And how do I write a keynote speech

Before I answer those questions, let me congratulate you for having been asked to deliver a keynote speech.  Because being invited to give a keynote speech means that have developed a perspective, a public persona, or a big idea that is interesting enough to be featured in the spotlight. Professionally speaking, you have arrived! 

Typically, keynote speakers are experts in their field.  Some professional keynote speakers, like me and many of my colleagues in the National Speakers Association , are even paid to deliver their keynote speeches. Whether you are paid or not, giving a keynote address is both an honor and a fantastic opportunity to share your expertise what an appreciative audience.

What Is A Keynote Speech?

The answer to “What is a keynote speech?” is inherent in the very language of the question:  The words key and note .  Essentially, a keynote speech is a speech in which you establish and develop a main (key) theme and set an overall tone (note) for the event. Often, the subject of a keynote address or keynote speech is intended to reinforce—and rally the audience around– the event’s chosen theme.  For example, if the theme of an event is performing at your peak as a leader, there is a good chance that the keynote speaker will be delivering a speech that underscores that theme.

Keynote speeches can be informational, inspiring, entertaining, and motivating. The best keynote speeches contain a bit of each those elements, expertly woven together.   

What Makes A Keynote Speech Different Than Other Presentations?

One of the best ways to understand what makes a keynote speech different that other speeches or presentation is to understand what it is not :   A keynote speech is not a speech or presentation in which you teach skills or concepts on a deep, experiential, nuts and bolts level.  It’s a speech in which you are doing most of the work.

If you are asking your audience to do individual or group work in spoken or written form through more than half of your speech,  what you are delivering is either a training program or a workshop, but not a keynote speech.  This is not to say that keynote speeches can’t have interactive elements; many of the best do, but in doses small and simple enough to allow the members audience to ingest the lessons while maintaining a focus on the speaker. Overall, keynote speeches tease out their key theme at a much higher level of focus than more involved, granular, and usually more lengthy workshops, breakout sessions, or training programs ( like these ).

How Long Should A Keynote Speech Be?

A keynote speech is typically thirty to sixty minutes in length. 

Generally speaking, the shorter the keynote speech, the better.  This is especially true when delivering a keynote speech after lunch or dinner, when people are winding down over a meal (or even a cocktail or two) and have a shorter attention span.  Whatever time slot you’ve been given as a keynote speaker, it’s your job to stay within its parameters—even if the event is running late, and you have to shave ten minutes off your keynote speech.

How Do You Write A Keynote Speech?

The question “How do I write a keynote speech” is often the reason thought-leaders, speakers, and business leaders contact me for support in writing one.  Because, if you’ve never put a keynote speech together before, it can be daunting.  As I always tell my online group keynote coaching or individual keynote coaching clients, organizing and crafting a keynote speech is a creative process. This means your keynote speech will often dictate what it needs to be as you’re writing it. You must be willing to nudge it into being, and be patient as it unfolds.

If you’re wondering “So, how do you write a keynote speech?” I suggest you start by asking yourself the following five questions:

• Who are the people the audience you are speaking to? The more you know about your audience, the more you can create a keynote speech that is relevant and of service to them.
• What pain, problem or challenge are you there to shine a light on or solve on behalf of your audience?
• Based on your answers to the first two questions, what is your big idea, the “key note” you are there to expand upon in your keynote speech?
• What are the three main points, lessons, or takeaways you want make (and flesh out with stories, data, and other sticky evidence) that are in support of your big idea, and will make up the body of your keynote speech?
• What can you choose to do to begin and end your keynote speech in a way that is maximally memorable and engaging?

If you are struggling to put together your keynote speech, don’t despair. You don’t have to go it alone. There are professional keynote presentation coaches who can help you turn your big idea into a magical, moving, memorable speech. 

Fill Your Keynote Speech With Who You Are

Whether you write keynote speech by yourself, or with the help of a trusted keynote presentation coach , remember this: The greatest resources you’ve got to draw upon are your unique experiences, expertise, and stories.  Fill your keynote speech with who you are and what you know. Be human and relatable, so your audience can connect more deeply with you.

And when the time comes for you to step up to the podium and give your keynote speech remember: Your words matter. Use your words responsibly. Use your words with intention. Use your words to change your world.  

Need support putting together your signature keynote speech? Check out my Build a Brilliant Keynote Online Group Course .

Would you rather work with me on e -on-one explore my keynote presentation coaching options..

How to Write an Effective Keynote Speech

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It's an honor to be asked to deliver a keynote — you want to be at your best. The longer a speech is, the easier it is to get lost in the text. It might take a couple of hours or half a day to write a short speech , but a keynote can take weeks to draft, edit, and finalize. Organization and outlining can save you endless hours of revisions.

Writing a Keynote

There are four basic tenets to remember when you sit down to write your killer keynote.

• Understand your audience. Who are they and how do they relate to your subject matter? What are their hot buttons? How can you get them to not just be in the audience, but to listen and agree? What are the words, phrases, or information points that will get heads nodding in agreement?
• Start at the end . What do you want the audience to do? In a perfect world, what would every person be inspired to get up and do after listening to your speech? Everything in your speech should build up to that call to arms or point of resonance. If you bring the audience there in a straight line, or if you telegraph it, the speech will be boring. Try to add some humor.
• Split it up into three parts – and split those parts into three. It's tough to tackle a 30-minute speech, but by splitting it into three sections of 10 minutes apiece, then taking those three sections and dividing them each into three, you can work on the 10 three-minute segments independently until they're polished. This isn't an iron-clad rule, but a technique that's a good way to make sure each part of your speech is balanced. If you simply write out the entire text, the structure might get lost. You could spend 15 minutes describing a problem and two minutes on the solution without realizing it.
• Variety, variety, variety . If your speech is nothing but statistics, the audience may turn on you. Any sort of repetition must have a purpose. Too much of a good thing turns bad. A solid keynote speech has variety: stories about real people, examples from history, metaphors, interesting numbers, new ideas, and other exciting moments to keep the audience engaged .

Good vs. Great Speeches

A great speech doesn't simply string elements together. It weaves them like a tapestry and takes the audience on a roller coaster. Look at each section of the speech and ask yourself, "Which emotions will the audience feel? What about the section before and the section after?"

The speech shouldn't be random or repetitive. Even if you're talking about a tough issue, like hunger or disease or an economic downturn, there's a reason you're speaking — and that reason is hope for change. Thirty minutes of "this is a horrible, horrible problem" and "thank you for letting me speak" won't work.

Give the audience hope that they can make a difference or fuel for further contemplation on the topic, and offer concrete and specific courses of action, along with the rationale and expected outcome. Explicitly saying, "You can do something" is too direct. In Hollywood, they'd say that dialogue is "on the nose."

Tell real stories about average people, not billionaires or geniuses, who made a difference. Local people, if you can. Make it real to your audience.

There's probably somebody in the audience who will be affected by this issue or has worked as a volunteer or advocate. That person's story is rhetorical gold. Don't start with it, end with it.

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How to Present an Engaging Keynote Speech

Hosting & Hospitality Read time: 9 minutes

What is a Keynote Speech?

How long is a keynote speech, what makes a successful keynote speech, how to write a keynote speech - in 5 easy steps, how to start a keynote speech, how to end a keynote speech, tips for presenting an engaging keynote speech.

Keynote speeches are the heartbeat of any event, whether you're the event organiser delivering it or selecting a speaker to do so. They offer a chance to inspire and shape the event's narrative, leaving a lasting impact on delegates. The keynote's theme is typically aligned with the overarching theme of the event so crafting an engaging keynote speech is essential to connect with attendees and ensure the success of an event.

This guide will offer invaluable insights and practical tips for crafting, delivering, and perfecting a keynote speech from leading industry experts. Whether you're a seasoned pro or new to the art of keynote presentations, this guide will equip you with the knowledge and techniques needed to engage and inspire an audience.

A keynote speech is often the opening or closing address at an event and is designed to convey a central message, set the tone, and captivate the audience. In contrast to shorter presentations, keynote speeches provide an excellent opportunity to delve deeper into a subject matter and demonstrate the extent of the speaker’s expertise.

• The purpose of a keynote speech is to convey a central message, set the event tone and engage audiences.
• A keynote speech typically takes place during the opening or closing of a conference.
• Keynote speeches are usually delivered by a notable expert, celebrity or prominent figure within the field.

A keynote speech should typically be between 30 - 60 minutes long, with the ideal duration falling around 45 minutes. This time frame allows for a focused, impactful presentation without overwhelming the audience.

• Dedicate at least 60 minutes within the schedule for the keynote presentation.
• Event organisers should coordinate with keynote speakers to ensure their presentation fits the allotted time.
• You should always allow extra time within the schedule to accommodate audience engagement, questions, and potential overruns, as it's easier to fill extra time than to rush through a keynote speech.

A good keynote speech is characterised by its ability to inspire, educate, and engage the audience. It should have a clear message, captivating delivery, relatable stories, and a strong connection with the audience's needs and interests. Outstanding keynote speeches do more than just provide information; they inspire the audience to take action.

Here are the top three things to consider for a successful keynote speech:

• Preparation time - Preparation time is paramount for keynote success, as it allows for content refinement and effective delivery. Keynote speeches often require weeks to months of preparation to ensure a well-structured and impactful presentation.
• Audience research - In-depth audience research enables the speaker to tailor their content to meet the audience's expectations, making the speech more relatable and engaging.
• Clear purpose - A clear purpose, goals, and intentions provide a roadmap for the speech, ensuring that the message is focused, concise, and aligned with the desired outcomes, making the keynote more impactful and memorable.

When writing a keynote speech, structure the speech in three sections: an engaging opening to capture the audience's attention, a substantive body with key messages and supporting content, and a compelling conclusion that summarises the main points and leaves a lasting impression.

To contribute to this guide, the team at ICC Belfast have enlisted the help of event industry experts who have created five easy steps on how to write an effective keynote speech:

1. Develop a Throughline

A throughline is the central theme or narrative thread that runs consistently through a keynote speech. It serves to connect various elements of the presentation, providing coherence and helping the audience follow the topic by reinforcing the core message and making the speech more impactful and memorable.

More than 900 businesspeople from across Northern Ireland and beyond are set to attend the Northern Ireland Chamber of Commerce and Industry President’s Banquet 2023 in ICC Belfast. The evening will be a celebration of global business leaders players, commemorating the membership organisation’s 240th anniversary in the company of Ireland Captain Johnny Sexton , who is making his first appearance of this kind since returning from the Rugby World Cup in France. Those lucky enough to have secured seats will hear Johnny in conversation with broadcaster, Holly Hamilton with the central theme focusing on leadership and what it takes to be the best.

Petrina McAuley from NI Chamber shares her top tips for developing a throughline through a keynote speech:

Define the core message:

• When you identify the main message or theme you want to convey in your keynote speech, everything else falls into place. Decide on this from the outset and a structure will be set for your overall theme.
• Ensure that your core message is clear, concise, and relevant to your audience's needs and interests.
• Thread the core message consistently throughout your speech and this will provide focus both to you and attendees.
• Connecting anecdotes, examples, and bringing the content back to your central theme will always maintain a cohesive narrative and reinforce your throughline.

2. Brainstorm Ideas

Brainstorming ideas is crucial because it allows for the exploration of diverse perspectives and angles, helping to uncover unique themes and subtopic ideas. It enables a comprehensive understanding of the topic's full scope, facilitating the development of a rich and engaging keynote presentation that resonates with the audience.

The creation of ' The Virtual Delegate ,' a six-part digital event series, stemmed from a brainstorming session with ICC Belfast and international keynote speaker David Meade around the event industry's need to unite and address the widespread challenges during a period when in-person networking and substantial interaction were significantly limited. This initiative was watched by over 3,000 viewers on LinkedIn and was recognised with an Innovation Award as part of the annual Association of British Professional Conference Organisers (ABPCO) Excellence Awards .

David has become one of the most dynamic, engaging, and sought-after keynote speakers with a client list that features some of the world’s most successful organisations. His top tips when it comes to brainstorming ideas for a keynote speech:

Begin with mind mapping:

• I always start with a mind map because this creates a central theme or topic in the centre of a blank page. Mind maps allow you to branch out with related subtopics and ideas in a non-linear fashion and mean you can always connect them back to the central theme.
• I always like to expand each subtopic on the mind map with details, anecdotes, and supporting content and then refine later when I’m putting the final touches to my keynote speech.
• No man is an island so collaborate with a team or trusted individuals to generate a wide range of ideas. The Virtual Delegate was an excellent example of coming together with like-minded people, brainstorming an idea and creating something innovative that had never been done before.
• Brainstorming sessions will encourage open discussion and idea-sharing, and this creativity with diverse perspectives allows you to identify keynote themes and angles.

3. Choose Key Talking Points

Refining ideas and selecting the strongest three topics as key talking points is vital for maintaining focus and clarity in your keynote speech. It ensures that the audience isn't overwhelmed with information and can absorb the most impactful content, making your message more memorable and engaging.

In 2023, ICC Belfast hosted a gathering of senior leaders from across Northern Ireland, where they renewed their dedication to driving economic growth in the city. The event featured an interactive session with renowned international speaker, author, coach, and educator, Andy Fell . The ‘ What Winners Do’ session, which was delivered by Andy, focused on the importance of collaboration in advancing the shared objective of enhancing Belfast's reputation as destination for business events.

Andy shares his top tips for choosing key talking points:

Consider your audience relevance:

• As the keynote speaker you need to deliver something that is relevant and engaging and what I like to do is evaluate the potential topics and base my speech on the target audience's needs and interests.
• I also like to prioritise topics so that they address specific pain points or provide valuable insights that will engage and resonate with the audience.
• Assess the potential impact of each topic on the audience. Consider which topics are likely to leave a lasting impression and always make your message memorable.
• Remember to remove weaker topics that lack depth, resonance, or relevance, ensuring your speech is focused and compelling.

4. Decide on a Keynote Structure

Speech structure is crucial for maintaining a seamless flow and ensuring appropriate timing during a keynote presentation. A well organised structure helps the speaker transition smoothly between sections, making it easier to stay on schedule and engage the audience effectively.

As a member of Visit Belfast’s executive leadership team, Rachael McGuickin leads a multi-award winning team where she is currently Director of Business Development, Sustainability and Transformation. Rachael is responsible for promoting Belfast internationally as a leading business events, cruise and group tour destination and often delivers keynote speeches in order to attract inclusive and sustainable growth for the ‘ World’s Best Conference and Events Destination ’ 2023.

Rachael’s top tips when deciding on a keynote speech structure:

Use a three-act structure:

• I will always divide my keynote speech into three acts: introduction, body, and conclusion.
• The introduction captures attention, the body delivers key messages, and the conclusion summarises and leaves a lasting impression.
• Never underestimate the introduction, you have less than five minutes to grab and keep the audience’s attention or you lose them. I always use a story, an unusual fact or statement to try and keep the focus of the audience in the introduction section.
• Create an outline with clear signposts as this will guide the audience (and you!) through your speech.
• Use transition phrases, visuals, and summaries to indicate the start and end of each section as it brings structured to your speech and enables well-paced delivery.
• It will always take you longer than you think!
• It is so easy to take away from a great keynote by speaking for too long and your content will lose impact.
• It is a privilege to speak to an audience – never overstay your welcome.

5. Draft and Redraft

Creating a first draft allows you to capture your initial ideas and thoughts without the pressure of perfection, providing a foundation for your keynote speech. The refinement through editing enhances clarity, coherence, and impact, ensuring that your message is effectively conveyed and resonates with the audience.

One Young World ambassador, author and social impact officer for Education Authority , Aimée Clint , has an extensive portfolio when it comes to delivering speeches. In 2019 she was named Europe's Top Entrepreneur Under 20 after she pitched her idea at the event in London, and walked away with a £10,000 investment. In 2023, at the One Young World Summit in Belfast, she hosted 24 sessions on the Reckitt Accelerating Impact stage in Hall 2A .

Aimée’s top tips for drafting a keynote speech:

Create an initial draft:

• Begin drafting your speech by freely expressing your ideas and key points without worrying about perfection.
• The initial draft is all about getting your thoughts on paper and structuring the speech.

Follow an iterative editing process:

• Review your draft multiple times as this will refine your content, structure, and flow.
• Pay attention to clarity, coherence, and engaging elements such as storytelling and audience engagement.

Start a keynote speech with an engaging introduction. You could open with a captivating anecdote, a thought-provoking question, or a relevant quote. Capturing attention from the beginning is crucial, as it sets the tone, piques the audience's interest, and draws them into the speech, increasing the likelihood of them staying engaged throughout.

Here are some ideas for starting a keynote speech:

• Interesting fact - Begin your keynote with a surprising statistic or intriguing piece of information related to your topic. For instance, ‘Did you know that in the next five years, our world will generate more data than in the entire history of humanity?’
• Humorous statement - Lighten the mood by starting with a joke or anecdote that relates to your topic. For example, ‘They say the best way to survive a business meeting is with humour, so let's start with a joke.’
• Engaging story - Capture your audience's imagination by opening with a personal or relatable story that connects to your message. For instance, ‘Let me take you back 15 years in a small café in Ireland, where a chance encounter changed the course of my life.’

It's important to finish a keynote speech with a strong conclusion that leaves a lasting impact. You can wrap up by summarising key points, offering a call to action, or inspiring the audience. Ending on a high note ensures that your message resonates and motivates the audience to act or remember the core message.

Here are some ideas for ending a keynote speech:

• Summarise key points - Conclude your keynote by summarising the key takeaways of your speech, reinforcing the central message. For example, ‘In summary, we've explored the importance of collaboration, innovation, and resilience in today's ever-changing world.’
• Call to action - Inspire your audience to take action by providing a clear and compelling call to action. For instance, ‘Now, I challenge each of you to take the first step toward implementing these principles in your own lives and workplaces.’

ICC Belfast's top tips for presenting an engaging keynote speech cover four key areas:

• Maximise on storytelling - Storytelling resonates with audiences as it adds relatability and emotion to your message, making it more memorable and engaging.
• Utilise language - Employ various linguistic techniques, such as humour, metaphors, alliteration, and repetition, to keep the audience's attention and bring your concepts to life.
• Use more than words - Beyond content, consider the tone of voice, cadence, body language, and eye contact to enhance your keynote. Visual aids can also complement your message effectively.
• Recover from mistakes - Learn how to recover gracefully from any errors during your presentation through practice and preparation, ensuring a smoother delivery.

Presenting a Keynote at ICC Belfast

ICC Belfast provides expert support for keynote presentations during conference events:

• Flexible event spaces - ICC Belfast offers a range of versatile event spaces, from intimate seminar rooms to the impressive Main Auditorium , capable of accommodating up to 2,000 delegates. This diversity ensures that you can choose the perfect setting for your keynote presentation, tailored to your audience size and preferences.
• Award-winning production services - With state-of-the-art technology and award-winning  production services , ICC Belfast enables you to deliver impactful keynote presentations. High-quality sound and lighting, advanced AV equipment, and professional technical support ensure a seamless and engaging experience for both speakers and audiences.
• Flexible configurations - The venue's flexible space configurations and theatre-style seating options allow for optimal audience engagement, clear sightlines, and audiovisual setup to ensure your message reaches every attendee.

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How to Create a Keynote Speech

Keynote speech generator.

What Is a Keynote Speech?

A keynote speech is a kind of speech that has a main underlying theme. The keynote speech is generally used in gathering such as a political and industrial convention. On the other hand, the keynote speech also has a purpose to motivate and inspire the audience just like a persuasive speech .

The Anatomy of a Keynote Speech

• Prepare your keynote speech ahead of time.
• Deliver it to a small audience, get feedback and use it to a larger audience.
• Learn from the keynote speech of other great speakers.
• Select your topic carefully.
• Convince, engage, and make the audience aware of what you are saying.
• Ask for feedback from your audience.

How to Create and Deliver an Effective Keynote Speech?

• Use stories.  Since the keynote speech is all about giving a  motivation speech , what better way to do that than to use stories, true or fictional to inspire the audience and gives a good example of the topics of the speech.
• Add humor.  Adding funny events or moments from your experience or from other experience also gives value to the speech and the best way to engage the audience.
• Repeating a simple message.  By repeating a simple message in your keynote speech in pdf shows that you are making your core idea more memorable.

The Keynote Speech Outline

• The introduction.  The first part of your keynote introduction speech . Introduce yourself and acknowledge the audience. Tell the audience what you are going to talk about and what benefits they can get.
• The body.  Also called the main point. This is the heart of your keynote speech and this is the part where you deliver your entire speech and explain your main topics and ideas.
• The conclusion.  Summarize what you have just said and give something that the audience will be left thinking after your keynote conclude speech . Also, use this part to thank the organization for inviting you.

Elements of a Keynote Speech

• Engagement.  How the audience is engaged in your keynote speech is one of the most important elements of this speech in word . A good speaker knows how he can engage the audience so that the audience will not feel bored and still have the interest in listening to the keynote speech.
• Insight.  It’s not all about engagement, a good keynote speech also offers a valuable lesson to the audience and it needs to teach the audience something they did not know before attending.
• Organization.  But, how the keynote speech is organized also matters. The keynote speech must have a structure or a speech outline that plot out the main points and effectively divide the main points into subtopics. This way, the speaker can explain and expand each topic.
• Variety.  A good keynote speech does not repeat its subject or the main points, neither does give the audience a bunch of information after information. Varying its subject or topics and ensuring that this has a huge relevant to the audience will make it more successful.
• Flow.  It is also best to consider the flow of the keynote speech example . A good keynote speech has a natural flow to it. it should be like a story where there is the beginning, middle, and end.

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What is a keynote speaker? 7 things you need to know.

• Updated on January 12, 2024

• Written and edited by Wes Berry

When you ask yourself, “ What is a keynote speaker? “, imagine being at an event where one person not only captures but also elevates the entire audience’s energy.

This individual, known as the keynote speaker , plays a pivotal role in setting the tone and delivering a message that resonates long after the event concludes.

In this article, we’re going to unravel the mysteries behind keynote speakers.

We’ll look at their roles, the unique traits that make them so influential, and the significant impact they have on events.

Whether you’re an event organizer or simply curious about the art of keynote speaking, you’ve come to the right place.

Let’s begin our exploration into the captivating world of keynote speakers.

Defining a Keynote Speaker: An Introduction

When we think about the heart and soul of a major conference or event, the image that often comes to mind is of a captivating figure on the stage – the keynote speaker.

But what exactly makes a keynote speaker so integral to these events?

Let’s uncover this together.

More Than Just a Speaker

At first glance, a keynote speaker might seem like just another presenter.

However, they are so much more…

Let’s discuss:

• The Tone Setter: They set the overall tone and theme of the event.
• The Big Draw: Often, they are a major draw for attendees, sometimes being well-known personalities or experts in their field.
• The Message Carrier: Their speech is not just about conveying information but inspiring and motivating the audience.

The Art of Keynote Speaking

Keynote speaking is an art form.

It requires a blend of skills and attributes.

Here are 3 things I personally like to focus on when speaking to an audience:

• Storytelling: The ability to weave facts, anecdotes, and messages into a compelling narrative.
• Engagement: They don’t just speak; they engage with the audience, often leaving them with thought-provoking ideas or questions.
• Adaptability: Being able to connect with diverse audiences, tailoring their message to resonate with different groups.

The Impact of Their Words

The impact of a keynote speaker is far-reaching.

Think of it in terms like this…

• They can inspire change , encouraging individuals and organizations to think or act differently.
• Keynote speeches often become the highlight of events , remembered and talked about long afterward.
• They have the power to ignite innovation and spark new ideas among their audience.

Keynote Speakers in Various Fields

Keynote speakers come from a wide variety of backgrounds.

Below are just a few industries you can pull speakers from.

• Business leaders, sharing insights on leadership and management.
• Technology experts, unveiling the latest advancements and future trends.
• Motivational speakers, uplift and encourage personal growth and development.

Are you starting to understand what a keynote speaker is now?

A keynote speaker is more than just a person who stands on a stage and talks.

They are the essence of the event, infusing it with energy, inspiration, and direction.

As we continue to explore the world of keynote speakers in the next sections, we’ll take a deeper look into their roles, traits, and the unforgettable impact they leave behind.

History and Evolution of Keynote Speaking

The art of keynote speaking is not a modern invention.

It’s a craft that has been refined over centuries, influenced by great orators and changing societal needs.

Let’s take a brief journey through the evolution of keynote speaking.

Ancient Roots

The origins of public speaking can be traced back to ancient civilizations.

Greek philosophers like Aristotle and Socrates were early masters of rhetoric, using their oratory skills to educate and influence.

Roman statesmen like Cicero later elevated public speaking into an art form.

Their impact on the art of persuasion and public speaking is still studied today.

The Middle Ages and Renaissance

During the Middle Ages, the art of speaking took a more religious turn, with sermons and religious discourses becoming the primary form of public speaking.

However, the Renaissance reignited interest in classical rhetoric, and scholars began to study and teach the principles of Aristotle and Cicero once again.

The Rise of Keynote Speaking in Modern Times

As we moved into the modern era, the role of the public speaker evolved.

The Industrial Revolution and the rise of large-scale events brought a need for speakers who could captivate and inspire large audiences.

This era saw the rise of the keynote speaker as we know it today – a central figure, who sets the tone for events and conferences.

Today’s Keynote Speaker

Today, keynote speakers are a blend of educators, entertainers, and inspirers.

They are often chosen for their expertise, experiences, and ability to connect with an audience on a deeper level.

The digital age has also expanded keynote speaker’s reach, with speeches being broadcasted globally, transcending physical boundaries.

For a deeper dive into the history of public speaking and its evolution, check out this insightful article from History.com .

The journey of keynote speaking is a testament to the enduring power of the spoken word.

As we continue to explore this fascinating topic, we’ll uncover more about the roles, responsibilities, and lasting impact of keynote speakers.

Roles and Responsibilities of a Keynote Speaker

Understanding the roles and responsibilities of a keynote speaker is crucial to appreciating their impact.

A keynote speaker does much more than just ‘speak.’

Let’s explore the multifaceted nature of this pivotal role.

Inspiring the Audience

A keynote speaker’s primary role is to inspire and motivate their audience.

They bring energy and enthusiasm that can transform an event’s atmosphere, making their speech a memorable experience.

Setting the Event’s Tone

The keynote address often sets the tone for the entire event.

A well-delivered keynote can create a positive mood, establish the event’s theme, and provide a framework for the discussions that follow.

Providing Expertise

Keynote speakers are usually experts in their field.

They share valuable insights and knowledge, offering the audience a unique perspective on relevant topics.

Engaging with the Audience

Effective keynote speakers engage with their audience, creating a two-way dialogue.

They encourage participation, provoke thought, and often leave the audience with impactful takeaways.

To better understand the importance of these roles in successful events, read this insightful piece from Forbes on the importance of great keynote speakers at events.

As we take a closer look into the art and science of keynote speaking, it becomes clear that these speakers are much more than just voices on stage.

They are the catalysts for change, inspiration, and new ideas.

In the next section, we’ll explore the characteristics that make a keynote speaker truly effective and memorable.

Characteristics of an Effective Keynote Speaker

What transforms a good speaker into a great keynote speaker?

It’s a combination of several key characteristics.

Let’s explore these traits that make keynote speakers not just heard, but remembered.

Confidence and Charisma

• Confidence: Great keynote speakers exude confidence. They command the stage with assurance and poise, making their presence felt.
• Charisma: They possess a natural charm and charisma that captivates the audience, making their message more impactful.

Expertise and Knowledge

• Depth of Knowledge: They are often experts in their field, bringing a depth of knowledge that adds credibility to their message.
• Lifelong Learners: Effective keynote speakers are always learning and evolving, keeping up-to-date with the latest in their field.

Ability to Connect with the Audience

• Engagement: They know how to engage with the audience, making each listener feel like they are being spoken to directly.
• Empathy: These speakers can relate to their audience, understanding their needs and addressing them effectively.

Communication Skills

• Clear Messaging: They can convey their message in a clear, concise, and engaging manner.
• Storytelling: Great keynote speakers are also great storytellers. They use stories to illustrate their points and connect on an emotional level.

Adaptability and Flexibility

• Adapting to the Audience: They can tailor their message to resonate with different audiences.
• Handling the Unexpected: A skilled keynote speaker can handle unexpected situations or questions with ease and grace.

These characteristics combine to create a speaker who doesn’t just deliver a speech but creates an experience.

For more insights into what makes a keynote speaker stand out, check out this article from Psychology Today .

In the next sections, we’ll explore the impact these speakers have on events and how to choose the right one for your needs.

Stay tuned to uncover more about the incredible world of keynote speaking.

The Impact of a Keynote Speaker on Events

Throughout this article, we’ve explored what a keynote speaker is, their history, roles, and the characteristics that make them effective.

Now, let’s dive into the profound impact these speakers have on events and their audiences.

Setting the Event’s Atmosphere

• A keynote speaker often sets the tone for the entire event. Their energy, enthusiasm, and message lay the groundwork for what attendees can expect.
• As we discussed in the ‘Roles and Responsibilities’ section, the right speaker can transform the mood and feel of an event.

Inspiring Change and Action

• One of the most significant impacts of a keynote speaker is their ability to inspire change and action in their audience.
• As highlighted in the ‘Characteristics of an Effective Keynote Speaker’ section, their expertise and persuasive communication skills can motivate attendees to think and act differently.

Facilitating Networking and Discussions

• A compelling keynote speech can be a conversation starter, sparking discussions and networking among attendees.
• This aspect ties back to the importance of engaging with the audience, a trait we emphasized earlier.

Educating and Informing

• Keynote speakers often provide valuable insights and information, contributing to the educational aspect of the event.
• Their depth of knowledge, a characteristic we’ve previously discussed, helps in enlightening the audience on specific topics.

Leaving a Lasting Impression

• The message and delivery of a great keynote speaker often leave a lasting impression on the attendees, long after the event is over.
• This lasting impact is a culmination of the various roles and characteristics we’ve explored in the previous sections.

The impact of a keynote speaker extends beyond the confines of the event.

They ignite ideas, inspire change, and leave a lasting imprint on their audience’s minds.

To understand more about the influence of keynote speakers on events, consider reading this insightful article from TED Talks , a platform known for its powerful keynote presentations.

As we move towards the conclusion of our exploration into the world of keynote speakers, we’ll next look at how to choose the right keynote speaker for your event, tying together all the aspects we’ve discussed thus far.

How to Choose the Right Keynote Speaker for Your Event

Choosing the right keynote speaker is crucial for the success of your event. As we’ve seen in previous sections, a keynote speaker sets the tone, inspires change, and leaves a lasting impact.

Here’s a guide to help you select the perfect speaker for your event.

Understand Your Event’s Objective and Audience

• Identify the main goal of your event and the type of audience attending. This will guide you in finding a speaker whose message aligns with your objectives.
• Consider the demographic and interests of your audience to ensure the speaker can connect with them effectively.

Look for Expertise and Credibility

• Choose a speaker who is an expert in the field relevant to your event’s theme, as discussed in the ‘Roles and Responsibilities’ section.
• Check their credibility through past speaking engagements, publications, and audience feedback.

Evaluate Their Speaking Style and Ability to Engage

• Every speaker has a unique style. Watch videos of their past speeches to gauge if their style fits your event.
• As highlighted in the ‘Characteristics of an Effective Keynote Speaker’ section, their ability to engage and inspire the audience is crucial.

Consider Their Impact on Previous Events

• Research the impact they have had on previous events. Did they inspire change or spark new ideas?
• Feedback from previous event organizers can provide valuable insights into their effectiveness.

Ensure Logistical Compatibility

• Confirm their availability for your event dates and consider any logistical requirements like travel and accommodation.
• Discuss and agree on the fee and any additional expenses upfront to avoid surprises.

Selecting the right keynote speaker can elevate your event from good to unforgettable.

By considering these factors, you can find a speaker who not only delivers a great speech but also resonates with your audience and enhances the overall experience of your event.

For more detailed guidance on selecting keynote speakers, this article from Harvard Business Review offers great insights.

Having explored the various facets of keynote speakers, from their roles to their selection, we’re now ready to wrap up our journey with a conclusion that ties together all these insights.

Conclusion: The Unforgettable Impact of a Keynote Speaker

As we reach the end of our exploration into the world of keynote speakers, it’s clear that their influence extends far beyond the stage.

From the ancient roots of public speaking to the dynamic presence of today’s keynote speakers, their role in shaping events and inspiring audiences is undeniable.

We’ve discovered that a keynote speaker is much more than just a figure delivering a speech.

They are the tone-setters, the inspirers, and the catalysts for change.

Their unique blend of confidence, charisma, and expertise empowers them to connect deeply with their audience, leaving a lasting impression that resonates well beyond the event itself.

Choosing the right keynote speaker, as we’ve outlined, is a critical decision.

It involves understanding your audience, recognizing the speaker’s ability to engage and inspire, and ensuring their message aligns with your event’s goals.

The right speaker can transform an ordinary event into an extraordinary experience, igniting minds and sparking innovation.

As you reflect on the insights shared in this article, remember that the power of a keynote speaker lies in their ability to weave stories, share wisdom, and inspire action.

Whether you’re organizing an event or simply attending one, the presence of a skilled keynote speaker can make all the difference, turning an event into a memorable journey of inspiration and learning.

Hopefully, this guide is useful for helping you choose your next keynote speaker!

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7 Steps To Preparing A Great Keynote Speech

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We’ve talked a lot about how you can become a keynote speaker and we’ve also covered some key tips on how best to deliver a speech. One aspect that has been slightly overlooked is speech preparation. Today we’re going to list 7 key steps to prepare a great keynote speech.

Before we begin, this post is meant for speakers who are at the beginning stage of their speaking career, speakers ready to take their speaking business to the next level or just anyone interested in presenting a speech in front of an audience, however big. 

Also read: 17 Presentation Techniques For A Great Keynote

1. Choose a theme for your speech

If you’re a beginner, you’re probably given an indication of what the theme of your keynote speech should be. For experience speakers, the scenario might be more along the lines of “It doesn’t matter what you talk about, everyone will love it anyway!”. In both cases, you still have some serious planning to do regarding the theme of your speech.

There are three basic types of speeches: educational, motivational and entertaining. Begin by deciding which of these you want to accomplish as your general purpose. Whatever you choose, remember that you’re going there to offer value to your audience, not to brag about who you are, what you’ve done or how much you like yourself. If you’re not educating, motivating or entertaining your audience, in other words if you aren’t delivering any real value, don’t do it.

Select a core message that you want to convey, based on your theme. Make sure that it contains:

Clarity: Aim to express your core message in a single sentence. If you cannot do this, you need more clarity.Passion: Your core message must be something you believe in.Knowledge: What do you know about this core message? Can you draw stories from personal experience? Have you researched the topic?

2. Create a presentation outline

This is the first step we ask all of our clients to do before jumping into designing the entire presentation. Structuring your ideas is essential to both the delivery and the design of your keynote speech.

Many speakers, experienced or not, sadly skip this step more often than not. Like Andrew Dlugan points out, an outline is a blueprint for your presentation. That means:

It highlights the key logical elements. i.e. what points are being made to logically support the core message?It highlights the key structural elements. e.g. introduction, body, conclusion, stories, high-level conceptsIt links these elements together in a sequence, perhaps allocating very rough timings.It can also map out the transitions between elements, although this may be deferred to a later stage of preparation.

Also read: 18 PowerPoint Dos and Don’ts

3. Start filling in each section

Use keywords. This will help you convey a clear message and keep your audience’s attention. It’s also of great help to you when creating the flow of the presentation. Start with the topic of your presentation, your principal keyword will derive from that and will most likely be comprised in the presentation title. The structure of your presentation will give you another set of keywords.

Be brief and clear. Don’t crowd your slides. Instead, opt for no more than 2-3 sentences per slide and keep in mind your keywords. Think of them more like statements than sentences.

4. Make it visually attractive

Use visual elements to illustrate your ideas. Graphs and charts can help show relationships, comparisons, and change. Make sure to use these visual graphics to enhance your message and increase understanding. Too much of anything can lead to over stimulating your audience and losing their attention.

The relationships between the colors you’re using are also important. Limit the use of color to 2 to 4 colors/shades. Use colors that will stand out and will be easy on the eyes (dark backgrounds and light text is a good case practice.)

Featured Download:  10 Steps to Becoming a Keynote Speaker

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5. Tell stories

Tell stories and anecdotes to help you illustrate your ideas and your research. This will definitely make your presentation more effective and memorable. In a UCLA study , students were asked to recall a series of speeches they had heard. Only 5 percent remembered any individual statistic, while 63 percent remembered the stories presented in those speeches.

“Things are not what they seem. It’s that to get people to sit on the edge of their chair or to get them involved in your story, the audience has to constantly discover something new.”

Howard Suber, UCLA

6. Connect with the audience

Invite your audience to engage with you. This will get them emotionally invested and it will differentiate you from inexperienced, nervous speakers.

Plan an inclusion of the audience in your presentation somewhere. It can be a slide with a question, a game or just an empty slide to help you connect with people and re-gain their full attention. You can try different things, from a simple show of hands, to requests for brief personal input, to role playing and games, to small group exercises- and their merits.

7. Rehearse, Rehearse, rehearse

By rehearsing your presentation several times you’ll be able to put yourself in the shoes of your audience and see what improvements you can make.

You can even record yourself giving the presentation. This will enable you to also work on your speaking rate and body language. It’s also a useful exercise for people who get nervous when they speak in public.

You should also try these mobile presentation apps.

Are you ready to take your presentations to the next level?

Our team can help with everything from researching your project, writing the content, designing and building your slides, and even creating handouts.

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Keynote Speech Examples: Learn from the Best

One of the most effective ways of improving your public speaking and presenting is doing research and analyzing other great speakers. There are numerous types of keynote speeches and various aspects that determine whether the speech impacts every person or falls flat and becomes irrelevant. The experts at Shapiro Negotiations have delivered many speeches – most of which have had a lasting impact on the audience – and understand what components make a great speech.

Shapiro’s General Outline of Great Speeches

All speeches are different, and there are many ways to craft and deliver an effective speech. However, as one of Shapiro Negotiations’ leaders, Jeff Cochran, describes at SAMA in 2017 , there is a formula that often leads to a great speech.

The first step is building credibility, so your audience likes and trusts you. If you come off as impersonal or apathetic, they are less likely to feel connected to your message.

The second objective is to engage emotions. The bottom line of all human interactions, including business exchanges, is emotion. People often make decisions and judgments based on emotion. If you can use emotion in your speech, your audience is likely to feel connected to and empathetic about your message.

Third, you need to demonstrate logic. In business, logic is the second aspect people use most when making decisions. Follow up your emotional argument with logic to convince the room.

Finally, you must facilitate action. Make people feel motivated to act on your message. You want to end your speech having given them the desire to act.

Steve Jobs: Stanford Commencement Address 2005

Steve Jobs’ commencement address at Stanford in 2005 is renowned as one of the best speeches in recent years. He begins his speech with a joke, which gets the audience laughing and feeling comfortable with him. Jobs continued to tell three anecdotes from his life; these served as the emotional aspect. The first was about his experience as a young boy and teenager; the second addressed his young adult life and struggles with Apple; and the third talked about his experience with pancreatic cancer and the role of death.

Amongst all these stories, Jobs layered moments of humor and seriousness together. He came off as vulnerable, making an extremely accomplished, successful man seem human and relatable to the audience.

Jobs finished his speech by summarizing the lessons he learned from his experiences and, thus, what the audience should take away. He encouraged the listeners to act, finishing the speech with the mantra, “stay hungry, stay foolish.”

Mel Robbins: TEDx San Francisco 2011

Mel Robbins is a criminal lawyer, career and relationship expert, and speaker. She gave a speech in 2011 called “How to Stop Screwing Yourself Over.” She began with some jokes, even engaging the audience by asking them how they were doing.

One of her clear strengths is her passion. She speaks with endless enthusiasm and confidence, immediately establishing herself as a trustworthy source. Her speaking style is assertive but casual, making her more personable. She talks candidly to her audience about relatable issues and situations. By bringing up circumstances many relate to, she engages listeners and increases the relevance of her point.

During the first half of her speech, she left the stage, physically putting herself on the same level as her audience. She even picked out a member of the audience and personally addressed him. Throughout her speech she showed pictures of her children in casual situations – which many parents in the audience can relate to.

Throughout her speech, she continuously reinforced the idea that you must force yourself to do things. She suggested something for the audience to try as a first step into forcing themselves to be productive and succeed.

Mel Robbins is an effective speaker for many reasons, but the two main ones are her enthusiasm and relatability. She does not focus on using academic, professional language; she instead appeals personally to the audience members. As a result, she comes off as a strong, confident, credible, and trustworthy person.

At Shapiro Negotiations , we understand the traits that make speakers like Steve Jobs and Mel Robbins effective. We help people learn how to appeal to many different audiences and drive home ideas in their speeches.

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5 secrets writing your signature keynote speech in 2024.

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Public speaking is an excellent way to build your personal brand. But its effectiveness relies ... [+] heavily on crafting a perfect talk. Here is a five-point strategy for delivering a perfect public speech.

Public speaking establishes you as the expert and builds trust in your personal brand. Delivering the perfect talk opens doors for your career — whether you’re an entrepreneur or corporate employee.

As a TEDx speechwriter, booker, and former career coach, I have witnessed the power of public speaking — in my own career and the careers of my clients. My own experience started with a chance meeting that landed me on the stage at TEDxBerkeley. That talk went viral because of the experience I gained and people I met who helped me become a better writer during my time working as a defense contractor for the Obama Administration. Through this process, I learned what makes an effective and memorable talk that has the power to grow your personal brand by leaps and bounds.

Here is a five-point strategy for crafting your signature talk:

1. Engage your audience in the introduction.

Your audience’s interest in your talk tends to be directly linked to the power of your opener. Consider bringing them right into the heart of a relevant profound moment you’ve experienced, sharing a quote, asking a question, or showing a video — these methods all set the tone of your talk. Your goal is to get your audience excited, engaged and if you’re really doing it right, captivated. The opener truly sets the tone for them to wonder what is coming next. Don’t be afraid to use humor, but only if you can deliver it effectively and it makes sense to your audience and the topic of your speech.

Finish your intro by sharing your agenda. Include any key statistics, why they’re important, and what will be covered based on the statistics presented. Be careful about getting lost in the numbers. These should be minimal and used to drive home a point that adds to your presentation.

4 Secret Ingredients For Everlasting Love—By A Psychologist

6 things a great manager never does, 7 signs to recognize a highly sensitive employee on your team, 2. share your signature story..

Your story differentiates you from everyone else and lets the audience know why you’re the perfect person to give this presentation– it’s your why. All of this said, sharing your story does not always have to be a long process; this depends largely on your keynote structure. Each keynote has a different direction, some are valuable when structured as a personal story throughout the entire 45 minutes with key points embedded throughout, while others are valuable when structured as a quick opener and introduction of your story, moving into core learning or messaging points.

Research also affirms that people remember stories over facts and figures. We communicate using natural language, not numbers. The research showed that storytelling was significantly more effective than presenting the numbers — two-thirds of participants recalled the story at the end of the day, whereas only a quarter recalled the numbers.

3. Use signposts to keep people engaged.

When ghostwriting a TEDx (or any keynote), signposts are key for the structure. Signposts are questions you’re asking, lessons you’re sharing, mistakes to avoid, key ingredients to success … whatever gives structure to your talk and makes it easier for your audience to remember. A good signpost catches the attention of your audience.

Signposts should be one to three key topics and include three key points per topic. Here’s an example:

In my first TEDx speech, I talked about unlocking your authentic career. The key signposts were questions I wanted the audience to ask themselves:

• What am I good at?
• What do people tell me I’m good at?
• What’s holding me back?

President Obama’s speaking format inspired this structure. Within each of these key topics, I presented two to three key points.

4. Include a free offer.

Not all venues will allow you to make a free offer, so you will need to check with the host. But when you are permitted to include one, it’s a great way to grow your business — you already have a captivated audience, and you can build on that energy.

Pro tip : Share your free offer before going into your last signpost. That way, you’ll share about it when your audience is most engaged and receptive. But keep it short, and don’t be sale-sy. Here are a few suggestions.

• With an audience of less than 50 people, give away five free strategy sessions. Ask them to come to the front of the room following the talk. This creates a sense of urgency, and you will likely get more than five people.
• If you’re speaking to a small group, send around a clipboard for attendees to sign up for your mailing list. Let them know you’ll send a transcript of your presentation as a gift for signing up.

Once you’ve included your free offer, redirect the talk to your final signpost.

5. Wrap it up with a strong conclusion.

Your conclusion should be short and sweet. Tie the talk back to your personal story. Repeat the signposts and a few key points. Remind them of your free offer and open the floor to questions. Following a brief Q and A, drive home the key takeaway of your talk.

Crafting a perfect public speech is more than a skill; it’s a gateway to personal branding and career growth. Your live presentation is just the beginning. Share the video of your talk on your social platforms. Ask others to share it on theirs. Use your experience to get more bookings at better venues.

And always remember, your story is your connector with your audience.

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The “No Nonsense” Way to Give a Keynote Speech

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• November 4, 2019

I used to be a keynote speaker. I have recently resigned from my past role in favor of what I believe to be a more beneficial way to deliver a speaking presentation. Here’s how to give a keynote speech without any of the typical BS that dilutes its power.

Is this a Sci Fi novel?

You have now entered The Conference Zone, a dimension as vast as it is phony and as timeless as it is vapid.

It’s no exaggeration than these events are more like something out of a science fiction novel, a hyper-imagined reality created by overzealous marketing people (like me).

Another water bottle with a compliance firm’s logo on it? Oh, I can personalize it with my name? You know I have always wanted a water bottle personalized with my name. Then there’s some shot of people running around interviewing attendees with a headset on like they’re the air traffic control.

The speakers on stage as if they’re giving The Inaugural Address but the people in the audience look brain dead. I mean they literally look like they’re going to keel over from boredom. Even the people on the panels look brain dead.

Is this real life or are we on another planet? Here’s the reality about what all this grandeur really comes down to – and unfortunately it’s not much.

The reality is that people are forgetful by nature. Here’s an article from Rad Ed Asia that says that we humans forget half of what we learn within an hour, and even more by the end of the day. Do you doubt that to be true from your experience?

I recently asked a bunch of my business colleagues and most of them said they tune out after 7 minutes into a keynote speech. Yes, 7 minutes! That’s how short our attention spans are nowadays.

In my experience I’ve seen very little actually gets absorbed from these speeches. Maybe for the first session of the day but not for anything after 11 AM. Nobody listens to anyone talk for more than seven minutes without taking an iPhone break.

So if this is true, here’s what the millions spent on conferences essentially means:

• All the money the participants spend (airfare, hotel, time spent away from work, money spent caring for household in their absence) does not align with value gained
• The money spent by conference organizers is really going not to the benefits of the participants but rather to create a forum to appease the exhibitors – the speakers and firms who exhibit at the pavilion (booth people) – who are essentially paying for the event.
• Speakers are normally not paid (unless they are Simon Sinek or a famous athlete or a Navy Seal), and as a result they take to the podium with the sole purpose of advertising their product (without blatantly appearing to do so).  And they are very good at the art of subtly sliding their services into the discussion. If it’s a breakout room it’s worse.

I’ll admit – in the past as a keynote I maybe fell into this. Then one day I woke up to the fact that and asked myself these questions. Are we making progress here? Is anyone really being enlightened? Am I really doing anyone any good other than myself?

It’s a glorified vacation

Did you ever wonder why all conferences are held in places with palm trees?

Because if it were held in Detroit in the middle of February then nobody would go! That’s not somewhere that anyone goes on vacation .

Admit it everyone. You go to a conference to go on vacation. Think about what you do on vacation:

• Eat a lot of buffet
• Drink alcohol
• Take a lot of pictures
• Sit down and relax
• Walk around and look at things
• Socialize with people you don’t know and will never talk to again
• Stay in a hotel
• You can bring a friend (Ever wonder why some people travel with their spouse to these things? Because they’re tagging on a day to the beginning and end and knocking out the whole week disguised as a business trip without having to count that as their family vacation!)

Not that much difference, is there?

Look, I get it. Everyone needs a break from life. Do you know that I honestly took a business trip one time to get away from my ex-boyfriend? If you need to go on vacation by yourself then just tell your spouse, pay the divorce fees, and forget about calling it a business trip.

The vacation buzz normally wears off normally within 20 minutes of you returning back to your email account after being gone for a week. Then you’re slugging down coffee and doughnuts barking at your intern for not sending out the holiday party invitations on time while you were gone.

Networking?

You call it networking – but it is really just curiosity? People go to conferences for the same reason they go to high school reunions – to see, be seen, and find out how they stack up against the people in their peer group.

I want to see if I can meet someone powerful. I can impress them so they’ll think I’m cool. We’ll be so BFF. Maybe I can join the cool kids club. We can go to a secret dinner that only other cool people are invited.

Unfortunately we’ll all agree the people you are more likely to meet are the people running around trying to meet everyone and hand out their business card. You know, the vendors who want to convince you to sign up for a free trial of their trading platform? As much as you try to avoid those people most of the time that is who you end up talking to it seems.

Let me ask you this.

Would people go to conferences if there were a quiz on each topic that they would have to answer at the end? If you didn’t just get the CE credit but instead had to earn the credit?

Nobody would go.

I remember I once attended a training workshop and there was a test at the end that was reported to your boss (who paid the workshop fee.) Well we all found out about this quiz upon arrival and there were some people who went off the deep end. I mean, they really lost it.

Here’s how to do much better if you want to give a memorable, no BS keynote speech.

How to give a kickass keynote speech without any of this BS

Face it. At the end of the day, what you get out of a conference experience doesn’t warrant the time and money it costs to go. 

Here’s how to give a kickass keynote speech.

Here’s what I think can be done, and that I am personally going to do as a keynote speaker, to change things in the future. If you’re not a speaker but rather a participants or an organizer, there are items on this list as well.

Now what I’m going to tell you is going to cause many conferences to go out of business but I think that’s about right. I think many conferences shouldn’t exist. There are too many and like I said most are a waste of time. People can get their CE credits by taking online classes if they need to.

• First of all, speakers have to be paid. Yes, that’s right. I don’t go to a Cardi B concert because I get to see some no name rapper who stinks whose record label paid the promoter for stage time. Cardi B is not paying to be on stage. She is the real thing, she is who people come to see. Give the people something to come and see and they will pay for it.
• And how do you create that kind of a sensation? The selection process should be more stringent. They should be selected on the basis of the learning outcomes of their talks rather than just a pitch with a flashy title or their reputation. They should be required to submit an outline, a thorough point by point outline (almost like a college syllabus). If they pitch, self refer, or describe what they do with clients during the presentation, their pay should be withheld or reduced depending on severity.
• If you can’t afford to pay speakers, then don’t hold a conference. Save everyone the expense and have a webinar instead. Use technology to build your following until you get enough interest where you can get thousands of people attending and then charge them to attend. No more conferences with 100 people in a room. More like 10,000.
• Poll the attendees prior to the speaker’s talk and ask the audience what points they want the speaker to cover. Ever since I have started listening to my audience I have found that my talks align better and engagement is much higher.  Then tell the speaker to include those points in the talk. Since you are paying the speaker you should expect them to work for the money.
• The talks should include a periodic review every 10 minutes. Literally have the speaker stop talking and review the key points. When you do this, you re-engage the audience. I also started doing this in my talks and found it made it harder to lose people.
• Each talk should have a takeaway sheet. Now, I don’t mean some glossy big old brochure. I mean an index card. It should be an index card with the key points of the talk printed on it for each attendee to take home.
• Each talk should have a quiz at the end that the speaker creates. Tests will be scored and reported to whoever paid for the participant’s ticket.

Sara’s upshot on how to give a keynote speech

So now that I’ve resigned as a keynote speaker of the old regime I’ll have to call myself “A keynote speaker formerly known as Sara Grillo.”

This page details the keynote talks I give , as well as my keynote speaker fees.

Thanks for reading my blog about how to give a keynote speech, and please contact me if you want to hire me to speak at your event.

Rad Ed Asia. (n.d.) Why you will forget more than 50% of what you learn within an hour. And how to change that. Retrieved on August 13th, 2019 from https://radedasia.com/why-you-will-forget-more-than-half-of-what-you-learn-within-an-hour-and-how-to-change-that

Any questions? Send 'em in!

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Biden to make a forceful case for Harris and Walz in convention speech

President Joe Biden’s role at the Democratic National Convention next week may have been dramatically reshaped by his decision to end his bid for a second term , but his message about the stakes of this election will sound familiar, according to multiple Biden officials.

The outgoing president will make the case for Vice President Kamala Harris to succeed him when he delivers Monday’s keynote address, in part by touting their accomplishments during the last four years.

But Biden will also make clear that he still believes Republican nominee Donald Trump poses a grave threat to American democracy and urge delegates in Chicago and voters watching across the country to do their part to defeat him again in November, aides say.

“After saving democracy in 2020, President Biden is determined to defeat the threat to democracy posed by Donald Trump,” one official said.The first day of the convention in Chicago will include a series of tributes to Biden as he prepares to end a half-century career of public service. Just weeks ago, of course, the entire convention was centered around helping make the case for extending that service by four more years. But now it will offer the president another opportunity to try and shape his legacy.

The president will spend the weekend at Camp David fine-tuning his remarks with the help of senior advisers, including lead speechwriters Mike Donilon and Vinay Reddy. The remarks will build on the message he delivered in the Oval Office shortly after dropping out of the race and make a forceful case for Harris and Minnesota Gov. Tim Walz.

The speech, officials say, will be a reminder of the importance of Biden immediately endorsing Harris after announcing he would end his candidacy, helping to quickly unite a party in crisis behind her historic candidacy. Although Biden fought hard to remain in the race after his poor debate performance, his addressing the convention on the first night allows him to pass the torch to her and Walz, Biden officials told NBC News.

“The president is pleased at the momentum behind the campaign and looks forward to making his case,” an official said.

Biden aides, though, believe the convention will continue to highlight the Biden-Harris record after he leaves in order to make a contrast with the Republican ticket.

“Four years ago, America was reeling from a once-in-a-century pandemic, isolated on the world stage, crime was up, the middle class sidelined,” an official said. “Today: We are the global engine of growth, our alliances are strong, violent crime rate is at a 50-year low, border crossings are lower than when the previous administration left office, and we are making progress on the issues Americans care about most.”

Members of the Biden family will join the president and first lady,  who will speak  ahead of her husband. Longtime friends and supporters of Biden will also be traveling together on a chartered plane from Delaware to attend the speech, and several aides have organized a celebration for them and other current and former staff in Chicago on Monday night.

Other elements of the convention that had been intended to boost Biden’s candidacy will remain as tributes, starting with a convention logo that borrows from his 2020 campaign design. All convention delegates will also receive “Cup of Joe”-branded coffee, and signage around the United Center on Monday will invoke words from Biden’s Oval Office address, such as “History is in your hands,” as well as a family mantra: “Spread the faith.”

Biden will leave Chicago after his address Monday to spend the rest of the week in Southern California. There, he will huddle with top advisers who have been working for the past month to firm up plans for his remaining months in office.

A Biden official said the president “will have an extensive domestic schedule — traveling across the country to keep reminding Americans that they are going to have to choose between his vision and the vice president’s vision to move the country forward, not backward.”

“And the president will fight to make every day of his term count to build on these historic achievements,” the official added. “Expect aggressive implementation of historic legislation, actions to lower costs, and a packed foreign policy agenda.”

Mike Memoli is an NBC News correspondent. 

Monica Alba is a White House correspondent for NBC News.

Joe Biden, Monday's prime-time keynote speaker at DNC, to make case to elect Kamala Harris

‘the president’s desire is to make a strong case for harris-walz and hand off the convention to them, which all week will continue to highlight the biden-harris record,’ aides say..

Vice President Kamala Harris and President Joe Biden arrive for an event in the East Room of the White House on May 9. Less than three months later, Harris became the Democratic Party’s presidential nominee after Biden announced he would not seek a second term.

Associated Press

The Democratic National Convention in Chicago, kicking off Monday, will include tributes to President Joe Biden, whose opening-night, prime-time keynote address will make the case for electing Vice President Kamala Harris, the Chicago Sun-Times has learned.

KAMALA, DOUG/TIM, GWEN/BILL, HILLARY HIT CHICAGO SUNDAY: Harris and second gentleman Doug Emhoff arrive in Chicago on Sunday night from Pittsburgh. Harris and Emhoff will attend Monday’s kick off session, where she will get the baton from Biden and be there for the salute to the president. Harris and her running mate, Minnesota Gov. Tim Walz, head to Milwaukee for a Tuesday rally, returning to Chicago later in the day.

Harris and Emhoff and the Walzes will remain in Chicago through Friday.

Former President Bill Clinton and Hillary Clinton — the 2016 Democratic nominee and former secretary of state, New York senator and first lady — headline a high-dollar fundraiser for the Harris Victory Fund on Sunday night in Highland Park, with the ask ranging from $25,000 to $100,000, according to an invitation obtained by the Sun-Times.

Hillary Clinton will speak to the convention on Monday night; Emhoff on Tuesday; Walz on Wednesday; and Harris on Thursday.

After his speech, Biden and first lady Jill Biden, who also addresses the convention on Monday, will leave Chicago.

BIDEN MONDAY SPEECH PREVIEW: In his keynote Monday, Biden plans to make the case for his “partner,” Harris, to be the next president and Walz to be the next vice president.

“The president’s desire is to make a strong case for Harris-Walz and hand off the convention to them, which all week will continue to highlight the Biden-Harris record,” aides said.

• READ: More coverage of this year’s Democratic National Convention in the Sun-Times

Convention planners tore up their plans when Biden dropped out of the race on July 21, with Harris nailing down the nomination in a day and quickly changing the dynamics of the race.

Harris and Walz come to Chicago in better position after former President Donald Trump’s election had seemed all but certain after the Republican convention in Milwaukee last month.

Biden plans to hit the road for the Harris-Walz ticket, his aides said, with an extensive travel schedule in the weeks ahead.

Get the latest election and Democratic National Convention updates from the Sun-Times DNC Group Chat. Sign up here or text ELECTION to 260-233-9818 to join.

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What to Know About the Democratic National Convention

Vice President Kamala Harris and her running mate, Gov. Tim Walz of Minnesota, will be the stars in Chicago.

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By Maggie Astor

The Democratic National Convention is almost upon us, following the Republican convention last month. Once it’s over, it will be a 75-day sprint to Election Day.

Here is what to know about the convention.

When is the Democratic National Convention?

The convention will run from Monday, Aug. 19, through Thursday, Aug. 22.

Where is it?

It will be held at two venues in Chicago: The United Center, an arena on the city’s West Side, will host evening events — that is, the prime-time programming and speeches intended for public consumption. McCormick Place, which is downtown near Lake Michigan, will host daytime events, largely official party business and meetings.

Who will be there?

Vice President Kamala Harris and her running mate, Gov. Tim Walz of Minnesota, will be the stars, and President Biden is expected to speak as well. But the full list and schedule of the speakers has not yet been released, and Ms. Harris’s campaign and the Democratic National Convention committee have declined so far to confirm any names besides Ms. Harris and Mr. Walz.

Republicans, during their convention, didn’t publicize their speaking schedule until close to the start of each night’s programming.

Typically, though, conventions feature a wide array of prominent people within the party, such as governors, members of Congress and former elected officials. Spouses of the nominees and other family members often speak or make appearances. And Americans who aren’t famous generally get some stage time as well, speaking about personal experiences that touch the themes and policies the nominee wants to emphasize.

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