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Qantas: HSC Business Case Study 2024 Edition

A comprehensive Australian case study of Qantas which uses an integrated 4 topic approach that seamlessly aligns with the NSW HSC Business Studies course.

The Qantas case study provides teachers and their students with an interesting and detailed booklet which will enable students to maximise their potential and achieve their goals. With a new edition released each year, the information is up to date with new developments.

  • Chapter 1 The History of Qantas
  • Chapter 2 Operations
  • Chapter 3 Marketing
  • Chapter 4 Finance
  • Chapter 5 Human Resources
  • Chapter 6 Using the Qantas Case Study in the HSC
  • Glossary of Terms
  • List of Abbreviations

About the Author

David Broadbridge holds a Bachelor of Commerce at the UNSW and a Dip Ed at UNE.

Qantas Posts Healthy First Half Profit

Qantas’ Half Yearly Report is in, and the results were excellent. New CEO, Vanessa Hudson delivered a half-year profit of $1.25bn in her first financial result in the top job. While down 13% than last year last year, its 40% better than before the pandemic.

Unions were less positive, calling on Ms Hudson to share the bumper profit with the airline’s 24,000 workers beyond the $500 in staff travel credit provided.

The profit drop is due to lower airfares and more spending on improving customer experiences, like better food, technology, and Wi-Fi, and helping customers track luggage. Fares have fallen more than 10 per cent since peaking in late 2022.

Financially the airline is in a healthy position. Qantas continues to generate substantial profits, and it’s recovering from the pandemic faster than most other airlines. Qantas’ share price is almost back to what it was before the pandemic.

Despite its multi-million-dollar profit, Qantas’ earnings will face pressure by the end of the financial year. The airline plans to spend $3 billion mainly to update its fleet. Instead of using their old Boeing 717s, they’re getting new Airbus A220 jet aircraft. Also, they’ve ordered eight more Airbus A321XLRs for their domestic flights, in addition to the 20 they already ordered. This is part of their plan to gradually switch from the old Boeing 737s, starting in early 2025.

Another $140 million for customer improvements is earmarked for the second half of the financial year, speeding up the rollout of high-speed Wi-Fi on international flights, upgrading digital technology, and increasing frequent flyer rewards.

Qantas is also potentially facing a $250 million fine for selling tickets on already cancelled flights and a significant compensation bill for illegally outsourcing the jobs of ground handling workers. There’s also a risk that the increased cost of living could make people less interested in flying. On top of that, Qantas is spending more on fuel because of higher oil prices and a lower Australian dollar.

Source: Qantas CEO posts healthy first half profit and outlines plans to rebuild trust by Robyn Ironside The Australian Feb 22 nd , New Qantas learns to fly without Alan Joyce by Eric Johnston The Australian Feb 22 nd , Qantas lifts investment in planes as profit falls by Amelia McGuire SHM Feb 22 nd

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Case Studies - QANTAS and Crumpler

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Finance Case Study on QANTAS

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Resource Description

A table of finance content relating to the case study QANTAS

influences on financial management  
  • Internal sources of finance

Qantas uses retained profits as a source of internal finance as they invest back onto the (Qantas) business. As of recently high profitability, Qantas has been able to retain more profit recently.

  • External sources of finance

Qantas intends to buy more Boeing or Airbus planes by the end of 2020 to renew its domestic fleet which is estimated to cost more than $5 billion. Qantas has already started to replace older planes with new Dreamliner’s in 2020 and has 99 Airbus A321 aircrafts order for Jetstar.

Qantas can find funds for this in external sources of finance such as Debt both long and short and Equity finance

Debt Finance: Qantas uses mostly debt both long and short term and in 2019 had a debt portfolio totalled $4.7 billion. Qantas has recently taken advantage of the low-interest rates and a higher credit rating saving it millions of dollars in interest payments.

Equity Finance: Qantas uses equity finance through the selling of shares on the ASX. Qantas’ last equity raising was in 2009 when it raised $500 million in an issue of new shares to combat the effects of the global financial crisis. Pays off its dividends with its high profitability.

  • Financial institutions

Qantas taps into financial institutions/intermediaries to invest their surplus funds and obtain finance particularly from banks and investment

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IMAGES

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  2. Operations Business Report: Case Study on Qantas

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  6. Preliminary Business Studies

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COMMENTS

  1. Qantas case study

    This a document that has notes and information on Qantas on all 4 topics of HSC business studies. These notes can be used to construct a report. case study: ... Biology Depth Study - Cystic Fibrosis; Business studies summary; Preview text. Case Study: Qantas. Role of Operations Management. Contributes most directly to business revenue;

  2. Home

    Alish Cotter First in the state Business Studies. David recently ran a workshop for our Year 12 Business Studies class on the Qantas Case Study. This was a very valuable experience for our students as David has an extensive knowledge of Qantas, which coupled with his in-depth knowledge of the HSC syllabus, proved very useful.

  3. Qantas: HSC Business Case Study 2024 Edition

    A comprehensive Australian case study of Qantas which uses an integrated 4 topic approach that seamlessly aligns with the NSW HSC Business Studies course. The Qantas case study provides teachers and their students with an interesting and detailed booklet which will enable students to maximise their potential and achieve their goals.

  4. Case Study

    Page length: 25. DOWNLOAD THE RESOURCE. Resource Description. Case Study - Qantas (Operations) The History Of Qantas. The Operation of Qantas. Report a problem. Download this Case Study document for HSC - Business Studies. Find free HSC resources like study notes, essays, past papers, assignment, case studies & ...

  5. HSC

    Study with Quizlet and memorize flashcards containing terms like 1. Passenger airline 2. Air freight 3. Catering 4. Tourism 5. E-commerce, This is to be achieved by accessing economies of scale through alliances and increasing buying power, standardisation of service, technology (e-ticketing) and waste minimisation, such as reductions in electricity and water, its comprehensive domestic and ...

  6. HSC

    Efficiency. Due to the airline industry being attributed to low profits and high costs, Qantas has a relatively high expense ratio. 2009-2011 this consistently decreased - 99% to 97%. However, this increased to 101% in 2012, following a decrease to 99% in 2013.

  7. Qantas Case Study

    Business Studies. Qantas is a global company which holds the title as Australia's largest domestic and international airline. Qantas was founded in 1920 out of Queensland. Qantas was then purchased by the Commonwealth Government in 1947 and has been through a lot of ups and downs since. Although Qantas has once gone through a rough patch, it ...

  8. Qantas Case Study Examples

    Studying with Academic Integrity. Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity. This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources.

  9. Qantas Industrial Relations Update

    Qantas Industrial Relations Update. 7 February 2023. One of the reasons Qantas is the best case study to use for HSC Business Studies is that it ticks all the syllabus boxes with regard to industrial dispute resolution. Qantas must work with 16 unions to negotiate a massive 44 enterprise agreements. Qantas is always embroiled in enterprise ...

  10. Business Studies

    In the NSW Higher School Certificate Business Studies Course, students have to study specific case studies of businesses. Many schools do larger, well-known companies such as Apple or Qantas. I teach Qantas — this blog post is useful for this case study. COVID-19 has been very difficult for many businesses — especially airlines.

  11. Qantas Posts Healthy First Half Profit

    27 February 2024. Qantas' Half Yearly Report is in, and the results were excellent. New CEO, Vanessa Hudson delivered a half-year profit of $1.25bn in her first financial result in the top job. While down 13% than last year last year, its 40% better than before the pandemic. Unions were less positive, calling on Ms Hudson to share the bumper ...

  12. Detailed Notes on Human Resources w/ Case Study

    strategic role of human resources. Qantas is one of Australia's largest employers, employing over 28000 people (92% based in Australia) across 200 separate job categories - $980m full year profit - one flight taking off every 34 seconds - 14.9% of all passengers travelling in/out aus - 65% domestic share - 3rd oldest airline in the ...

  13. ATAR Notes

    Case Studies - QANTAS and Crumpler. 5 2 reviews. Uploaded 3rd Mar, 2018. Subject Business Studies State NSW. ... HSC Year 12 Business Studies January 2024 Lecture Slides Sunday 28th, January 2024. 221. Business Studies Business Studies Case Study Notes by a 93/100 student Saturday 16th, December 2023. 377. Business Studies

  14. Human Resources + Qantas Case study

    64 Pages • Complete Study Notes • Year: Pre-2021. Complete summary of human resource's topic under rubric dotpoints from the Business in Action Textbook 2017. Qantas Case Study notes are also under relevant dotpoints. This document is 25 Exchange Credits.

  15. Detailed Entire Syllabus Notes w/ Qantas Case Study

    Year uploaded: 2021. Page length: 37. DOWNLOAD THE RESOURCE. Resource Description. HSC Business Studies Notes with Qantas Case Study included. Report a problem. Download this Notes document for HSC - Business Studies. Find free HSC resources like study notes, essays, past papers, assignment, case studies & ...

  16. Finance Case Study on QANTAS

    Debt Finance: Qantas uses mostly debt both long and short term and in 2019 had a debt portfolio totalled $4.7 billion. Qantas has recently taken advantage of the low-interest rates and a higher credit rating saving it millions of dollars in interest payments. Equity Finance: Qantas uses equity finance through the selling of shares on the ASX.

  17. A Case Study of QANTAS

    Business Studies. This case study analyses the external factors which influence QANTAS, evaluates the marketing strategies employed by QANTAS in order to achieve their marketing objectives, examines QANTAS's position in the market, and it also examines the importance of global marketing to the QANTAS brand. This document is 30 Exchange Credits.

  18. Qantas Case Study

    Studying with Academic Integrity. Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity. This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources.

  19. Qantas Case Study

    Studying with Academic Integrity. Studying from past student work is an amazing way to learn and research, however you must always act with academic integrity. This document is the prior work of another student. Thinkswap has partnered with Turnitin to ensure students cannot copy directly from our resources.