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The Ultimate Guide to Listing Presentations + Templates & Examples

If you’re a real estate agent, you understand that crafting an impressive listing pitch or listing presentation is a crucial aspect of your role. This opportunity allows you to showcase your skills, expertise, and track record to potential clients, convincing them that you’re the ideal choice to sell their property.

However, developing a winning real estate listing pitch can seem like a daunting task. That’s why we’ve compiled the Ultimate Guide to Listing Presentations, complete with templates and examples to assist you in creating a presentation that will leave a lasting impression.

Whether you’re an experienced pro or a new agent embarking on your career, this guide offers all the insights you need to produce a compelling and impactful listing pitch, ultimately securing more business. So, grab a cup of coffee and let’s get started!

What Is a Real Estate Listing Presentation?

A property sales pitch is a tool utilized by real estate agents to present their services to prospective clients interested in selling their homes. This opportunity allows agents to highlight their expertise, capabilities, and marketing approaches to gain the confidence and business of potential sellers.

The real estate sales pitch typically comprises details about the agent’s background, their methods for selling properties, and an in-depth examination of the current real estate market in the seller’s locality. It might also encompass instances of prior property sales by the agent, along with their promotional materials and strategies. Crafting a well-structured property sales pitch is critical, as it can be the deciding factor in securing or losing a potential client. Therefore, it’s vital to dedicate the effort needed to make it as engaging and influential as possible.

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Benefits of a Listing Presentation for Real Estate Agents

There are numerous advantages to developing a robust property sales pitch as a real estate agent. Foremost, it’s an opportunity to exhibit your knowledge, professionalism, and track record to prospective clients. A well-crafted presentation can bolster your reputation and instill confidence in potential clients that you possess the qualifications to effectively sell their properties.

An outstanding property sales pitch can help you distinguish yourself from other agents who may be vying for the same business. By delivering a concise and persuasive marketing strategy, you can set yourself apart and illustrate why you’re the optimal choice for the task.

The objective of the property sales pitch is to secure more property listings. A compelling and carefully constructed presentation can sway potential clients to opt for your services over those of other agents, ultimately resulting in an increase in listings and sales.

Lastly, an effective property sales pitch can aid in cultivating stronger connections with prospective clients. By investing the time to comprehend their requirements and concerns and offering a tailored marketing blueprint, you can convey your dedication to their success and establish trust and rapport that may lead to enduring business associations.

• Establish credibility and professionalism with potential clients.
• Demonstrate your expertise and experience in the real estate industry.
• Stand out from other agents who may be competing for the same business.
• Communicate your unique who may be proposition to potential clients.
• Provide a clear and compelling marketing strategy for selling a home.
• Win more listing and sales.
• Increase your income and commissions.
• Create stronger relationships with potential clients.
• Build trust and rapport with potential clients.
• Provide a roadmap for the selling process, which can help alleviate concerns and anxiety.
• Outline your approach to marketing and advertising the property.
• Provide market data and analysis to help sellers understand the current real estate landscape.
• Demonstrate your attention to detail and professionalism.
• Show your commitment to the success of the client and their property sale.
• Boost your confidence and improve your overall performance as a real estate agent.

How to Create the Best Listing Presentation?

Drawing from my experience as a seasoned real estate agent, I can attest that crafting a successful property sales pitch demands dedication, hard work, and meticulous attention to particulars. Here are some recommendations to assist you in developing the most effective property sales pitch possible:

• Know your audience : Understand who your potential client is and what their needs and goals are. Tailor your presentation accordingly.
• Use visuals : Incorporate high-quality photos, videos, and infographics to showcase your expertise and the property.
• Showcase your track record : Highlight your experience and success as a real estate agent. Share case studies or examples of past properties you’ve sold.
• Be informative : Include a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Explain your marketing strategy : Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Highlight your services : Let potential clients know what sets you apart from other agents. Share your unique value proposition and services.
• Be organized : Use a clear and logical structure for your presentation. Break it down into easy-to-digest sections.
• Practice : Rehearse your presentation to ensure that you’re confident and engaging during the actual meeting.
• Be authentic : Be yourself and let your personality shine through. Potential clients will appreciate your honesty and authenticity.
• Follow up after listing presentation : After the meeting, follow up with potential clients to answer any questions and provide additional information if necessary.

Listing Presentation Tools

Various presentation tools are available to aid real estate agents in crafting polished and convincing property sales pitches, which can ultimately secure the confidence and business of prospective clients. Here are a few examples of such tools, including Trafft, Highnote, Pixlr, Grammarly, and Jasper:

• Trafft – the best online booking system that helps agents streamline their booking process, making it easier to set up and schedule listing presentations with potential clients.
• Highnote – real estate presentation software that allows agents to create multimedia presentations that incorporate video, audio, and images. It’s a great way to showcase your expertise and provide a more engaging and interactive experience for potential clients.
• Pixlr – photo editing software that helps agents enhance and edit photos of a property, making them more attractive and compelling to potential buyers.
• Grammarly – a writing assistant tool , can help agents ensure that their presentation is error-free and grammatically correct, which can add to their professionalism and credibility.
• Jasper – helps agents generate content for their presentations, such as property descriptions, market analyses, and marketing materials. It uses artificial intelligence to create high-quality and relevant content that can save agents time and effort.

Listing Appointment Checklist

To help you ensure that your presentation is comprehensive and effective, we’ve created a listing appointment checklist :

• Ask Thoughtful Questions Before Listing Appointment. You can ask the potential client about their goals and objectives for selling their property. Make sure you understand their needs and expectations. I’ve written an in-depth guide about questions to ask sellers at listing appointment that will be helpful
• Get To Know the Property. Explain how you’ll Include high-quality photos and videos of the property, as well as a detailed description of its features and benefits in the buyer presentation.
• Find Out Everything About the Neighborhood
• Perform Competitive Market Analysis (CMA). Provide a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Learn How to Prepare for a Listing Appointment. Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Mention Relevant Results and Testimonials. Share case studies or examples of past properties you’ve sold. Provide references or testimonials from satisfied clients.
• Go Over and Beyond at Your Listing Appointment. Highlight any additional services you offer, such as staging, virtual tours, or professional photography.
• Follow Up After Listing Appointment. End your listing appointment with a strong closing statement that summarizes the key points and highlights the value you can bring to the potential client. You can do it as a follow-up listing presentation.

Listing Presentation Examples

If you’re looking for inspiration and guidance on how to create a winning listing presentation, there are plenty of great examples available on our website. Check out some of the top real estate listing presentation examples and create a winning one. Just remember to tailor your presentation to your audience and highlight your unique value proposition as a real estate agent. With a little research and creativity, you can create a listing presentation that sets you apart from the competition and wins the trust and business of potential clients.

Listing Presentation Template

If you’re looking for a comprehensive and customizable listing presentation template , look no further! We have prepared an amazing template that includes all the essential sections you need to create a persuasive presentation. Our template includes a cover slide, introduction, market analysis, marketing strategy, property details, pricing strategy, case studies, references, additional services, and a closing statement.

The best part is that you can easily customize and personalize the template to fit your unique style and brand. Whether you’re a seasoned real estate agent or just starting out, our template can help you create a professional and persuasive listing presentation that wins the trust and business of potential clients. So, what are you waiting for? Check out our listing presentation templates today and take your real estate business to the next level!

What You Need to Know About Luxury Listing Presentations

Luxury listing presentations require a different approach than regular listing presentations. Luxury properties often require a more sophisticated and personalized approach to marketing and advertising. As a result, luxury listing presentations must be tailored to the needs and preferences of high-end clients.

Luxury listings should be presented with high-quality photography, videography, and virtual tours that showcase the property's unique features and amenities. Additionally, luxury listing presentations should include a comprehensive analysis of the local luxury real estate market, including recent sales, current trends, and buyer behavior.

When it comes to luxury listing presentations, attention to detail is key. Every aspect of the presentation should be polished and refined, from the font and layout to the language and tone used. You should emphasize your expertise and experience in the luxury real estate market, as well as your ability to provide personalized and discreet services to high-end clients.

Luxury listing presentations should also include a detailed marketing plan that showcases the property to the right target audience, such as affluent buyers and investors. By taking a personalized and sophisticated approach to luxury listing presentations , you can successfully market and sell high-end properties and build a reputation as a trusted and knowledgeable luxury real estate professional.

How to Follow Up After a Listing Presentation

Following up after a listing presentation is a crucial step in the sales process. Here are 5 tips on how to follow up after a listing presentation:

• Send a thank-you email: After the presentation, send a personalized email thanking the potential client for their time and the opportunity to present your services. Mention a few key points that you discussed during the presentation to reinforce your value proposition.
• Address any concerns or questions: If the potential client had any concerns or questions during the presentation, make sure to address them in your follow-up email. This shows that you listened and care about their needs.
• Provide additional resources: Include any additional resources or information that may be helpful to the potential client. This can be anything from market reports to links to your online portfolio or social media channels.
• Send a follow-up listing presentation: If the potential client seems interested in your services, send a follow-up meeting to encourage further discussion.
• Keep in touch: Even if the potential client decides not to work with you at the moment, keep in touch and send occasional updates on the local real estate market or any new listings that may be of interest to them. This can help build a long-term relationship and may lead to future business.

Real Estate Listing Presentation Software

Highnote is an incredible real estate presentation software that will elevate your listing presentations. With its easy-to-use interface and robust set of features, Highnote can help you create stunning and interactive presentations that capture the attention of potential clients. Highnote allows you to easily add images, videos, and interactive widgets to your presentation, making it more engaging and memorable for viewers. Plus, you can easily customize your presentations with your branding and style, ensuring that they reflect your unique value proposition as a real estate agent. With Highnote, you can create a professional and persuasive listing presentation that helps you stand out from the competition.

Ready to elevate your next listing presentation? Try Highnote for free today and see for yourself how it can help you win more business. With a variety of real estate listing presentation templates and design options, you can quickly and easily create a stunning presentation that showcases your expertise and experience in the real estate industry.

The intuitive analytics dashboard is a nice addition that allows you to track how viewers are engaging with your presentations and adjust your strategy accordingly. Don’t wait any longer to take advantage of this amazing real estate presentation software. Try Highnote with this free resource all for free and start creating beautiful and persuasive listing presentations that help you close more deals!

See how Highnote instantly elevates your listing presentations and helps you land more clients.

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Do’s and Don’ts of Listing Presentations

Creating winning listing presentations is crucial to being a successful real estate agent. To create successful listing presentations, you should keep certain do’s and don’ts in mind.

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

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Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

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Persuasive Real Estate Listing Presentation Examples & Tips

See top real estate listing presentation examples and templates. Learn from insider tips how to create a listing presentation and pre-listing packet that wins deals.

8 minute read

helped business professionals at:

Short answer

What is a real estate listing presentation?

A real estate listing presentation is a pitch by realtors to persuade owners to sell their property through them. It includes market analysis, marketing plans, pricing, and the realtor's success history, crucial for building trust and showcasing expertise.

A boring listing presentation can cost you more than commission

Real life isn't quite like "Selling Sunset" - you can't rely on stunning properties and personal charm to win listings.

But the truth is, most real estate presentations out there are boring, yawn-inducing, static PDFs, lacking any real excitement or engagement.

In the competitive real estate market, a weak listing presentation can lead to lost high-value listings and a dent in your professional reputation.

But there's a way to turn this around.

In this post, I’ll teach you how to create persuasive real estate listing presentations.

I'll show how to infuse life into your property presentations, making them so compelling that sellers can't resist signing with you, and follow up with the best listing presentation examples to inspire your efforts.

Get ready to ditch the dull slides and step up your game!

What makes an effective real estate listing presentation?

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients.

It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

What should you include in a real estate listing presentation?

Just like a first date, your seller presentation is your chance to make a memorable first impression. It's the perfect opportunity to build a strong foundation for your client relationship and show your dedication to their success.

Here's what you should include to make your realtor presentation engaging and effective:

1) Introduction

Start with a strong introduction showcasing your experience, professionalism, and unique qualities. Highlight any awards you have received, your years of experience, and local expertise to establish trust and credibility.

2) Comparative advantage

Explain what sets you, your team, or brokerage apart. Use relevant statistics to demonstrate your market performance and include testimonials to provide social proof of your success.

3) Market analysis

Present a detailed Comparative Market Analysis (CMA) to show your knowledge of the property and its value. This analysis should convincingly justify your recommended pricing strategy.

4) Marketing strategy

Outline a customized marketing plan for the property. Include tactics like professional photography, video tours, and social media promotion to show how you'll attract buyers.

5) Professional advice

Offer guidance on preparing the home for sale, such as decluttering, cleaning, and making necessary repairs. Suggest potential renovations that could increase the property's value.

6) Your role

Clarify your responsibilities as the listing agent and set expectations for the selling process. This helps in building a transparent and trustworthy relationship with the seller.

7) Call to Action

Conclude with a persuasive call to action, encouraging the seller to sign the listing agreement. Be prepared to handle any objections and reiterate the benefits of choosing you as their agent.

How to create a real estate listing presentation?

Creating a realtor listing presentation is much like preparing for a key performance. It's your stage to demonstrate your expertise, build trust, and persuade sellers to choose your brokerage.

You need to showcase your skills while aligning perfectly with the needs and goals of your sellers.

Here's how it's done:

1) Personalize your introduction

Start by introducing yourself and your brokerage, focusing on your experience and how it benefits the client.

Highlight your relevant experience, such as years worked as a listing agent and homes sold, especially those similar to the client's property.

Explain what your brokerage offers, emphasizing its unique selling propositions. Remember, the introduction should be about the client, not just you.

Here's an example of a personalized slide:

2) Tell a compelling story

Instead of just listing features, weave a narrative about the property that highlights its potential and the lifestyle it offers. This storytelling approach can help sellers see the unique value you bring in marketing their property, making it more appealing to potential home-buyers .

3) Use data visualization

Incorporate local housing market data to set realistic expectations. Use clear, understandable visualizations to present information like local inventory, selling prices for comparable homes, and average time on the market.

This helps clients grasp the market dynamics and aligns their expectations with reality.

Here's a great example of a data visualization slide:

4) Guide through the home selling process

Explain each stage of the home selling process, from pre-sale activities to closing. This includes discussing paperwork, home inspections, marketing strategies, and the negotiation process.

5) Prepare the home for market

Discuss how to prepare the home for sale, focusing on decluttering, depersonalization, and necessary repairs or updates. Emphasize the impact of a well-presented home on buyer perception and potential selling price.

6) Outline your pricing strategy

Explain the importance of an accurate listing price and how overpricing can hinder the selling process. Discuss the client's priorities and how they affect the pricing strategy. Use a comparative market analysis (CMA) to guide your pricing approach.

7) Detail your marketing plan

Walk through your marketing plan, covering aspects like direct marketing, home staging, professional photography, and social media strategy. Be clear about which services you provide and any associated costs such as hiring a real estate software development company , for example.

8) Set expectations for open houses and negotiations

Discuss your approach to open houses and managing negotiations. Set clear expectations about your role and how you will support the client through these stages.

9) Guide sellers to the next steps

Provide an overview of the closing process and discuss the next steps, ensuring the client understands the timeline and any actions they need to take.

Here's a great example of a next step slide:

Real estate listing presentation examples that secure clients

In the world of real estate, a listing presentation is more than just a set of slides; it's a key to unlocking new opportunities and securing clients.

The best listing presentations for real estate agents go beyond mere facts and figures. They tell a story, resonate with the audience, and showcase a realtor's unique strengths.

Let's dive into some standout real estate listing presentation examples that have proven their worth in clinching deals.

Jump ahead to page section

Dark mode real estate listing

Engage potential sellers with this dynamic real estate listing template, featuring a clear sales process, market statistics, and immersive property tours to showcase your effective selling strategy.

What makes this listing presentation great:

The presentation provides a comprehensive overview of services , showcasing versatility in handling various real estate needs.

It includes a detailed and transparent sales process timeline , building trust by setting clear expectations.

Engaging property listings with high-quality images and thorough descriptions demonstrate attention to detail and commitment to attractive presentation.

Modern real estate listing

This example is tailored for residential realtors, focusing on a clear, step-by-step sales approach. It highlights community features and local market trends, making it ideal for convincing homeowners to list their properties by showcasing the area's appeal.

The presentation starts with a warm, personal greeting from the agent , creating a welcoming and professional first impression.

It emphasizes a tailored marketing strategy , including virtual tours and social media promotion, showcasing a modern approach to property marketing.

The presentation includes client testimonials , providing social proof and reinforcing the agency's reputation for successful and satisfying transactions.

Light mode real estate listing

Designed for the suburban market, this presentation emphasizes the unique lifestyle and community benefits of suburban living. It's crafted to persuade homeowners by highlighting the serene and family-friendly aspects of suburban areas.

The presentation emphasizes a personalized consultation process , showcasing the agency's commitment to understanding and meeting each client's unique goals.

It features a narrated slide for each current property listing, providing an engaging and detailed exploration of the properties, enhancing the overall appeal and understanding.

Data visualization elements in the year-by-year sales performance section, demonstrating the agency's growth in the market through engaging graphics.

Luxury listing presentation

This presentation is tailored for the luxury real estate market, emphasizing the unique allure and premium aspects of high-end properties.

It's designed to captivate homeowners by highlighting the opulence and distinctiveness of their luxury homes, showcasing them as not just residences but as embodiments of a lavish lifestyle.

The presentation includes multiple smart CTAs (Call to Actions), strategically placed to encourage immediate engagement and response from potential clients.

It features image placeholders for each property listing, allowing for a visually appealing and customizable showcase of properties.

The deck effectively uses data visualization to present sales statistics, making complex information easily understandable and visually engaging.

Commercial listing presentation

Focused on commercial properties, this presentation showcases investment potential and key market data. It's designed to appeal to commercial property owners by highlighting the financial benefits and opportunities of listing their properties.

What makes this real estate sales presentation great:

The presentation utilizes tiered slides , offering a structured and engaging way to present information, making it easy for clients to follow and understand.

It includes the ability to embed videos directly into the deck , providing a dynamic and immersive experience that brings properties to life.

It comes with a built-in analytics panel , allowing for real-time tracking of client engagement and effectiveness of the presentation.

Real estate seller presentation

Perfect for properties in lively urban settings, this example captures the essence of city living. It's aimed at convincing urban homeowners to list by showcasing the dynamic and exciting lifestyle that city properties offer.

What makes this real estate seller presentation great:

An intuitive editor simplifies the process of creating and customizing the deck to suit specific needs and preferences.

It is designed with an adaptive layout that automatically adjusts when changes are made, ensuring the design remains cohesive and visually appealing without extra effort.

The deck allows for modifications even after it has been sent , offering flexibility and the ability to update information in real-time to keep the presentation accurate.

Real estate listing

This presentation is all about bringing a fresh, modern approach to property marketing. It demonstrates to homeowners how innovative and interactive techniques can make their listings stand out in a competitive market, appealing especially to those who appreciate a contemporary and dynamic selling approach.

What makes this seller presentation great:

The presentation allows for direct integration of the agent's calendar , streamlining the process of scheduling meetings and enhancing client convenience.

You can use an AI assistant to help with generating images and tweaking copy to ensure a high-quality and efficient presentation creation process.

The ability to add dynamic variables lets you easily personalize the presentation for each client, which adds a personal touch and increases engagement.

How to design a seller presentation?

In the digital age, the design of your real estate agent presentation is as crucial as its content. Gone are the days when static PDFs and basic PowerPoint slides could capture and hold a client's attention.

These traditional formats, while once the backbone of presentations, now fall short in a world where interactivity and visual engagement are key. They lack the dynamism and immersive experience that modern clients expect.

Here’s how to design a pre-listing packet that not only informs but also captivates:

1) Embrace interactive presentation tools

Interactive presentation makers are a game-changer, especially for those without a design background who would normally outsource it to a professional.

These tools allow you to create presentations with embedded videos, clickable content, and virtual tours, offering an engaging and immersive experience that static PDFs and PPTs simply can't match.

2) Utilize scroll-based design

Scrollytelling , or scroll-based storytelling, is an innovative way to engage viewers. As the audience scrolls, the story and information unfold in a visually appealing and interactive manner.

This technique keeps the viewer engaged and eager to discover more.

Here's an example of Storydoc scrollytelling:

3) Ensure your presentation is responsive

With the increasing use of smartphones and tablets, your presentation must look great and function seamlessly across all devices. Responsiveness has shifted from being a luxury to an essential requirement.

4) Move beyond outdated formats

The limitations of PDFs and PPTs – such as their static nature and lack of engagement – make them less effective in today's fast-paced, visually-driven world. Exploring dynamic, interactive formats can set your presentation apart and demonstrate your adaptability to current trends.

Here's the difference some interactivity can make. Which deck do you find more engaging?

5) Maintain a clean and organized layout

Avoid clutter. A well-organized presentation with a clean design makes it easier for clients to follow and absorb the information.

6) Consistent branding is key

Your branding should be evident throughout the presentation. Consistent use of logos, colors, and fonts builds brand recognition and trust. Interactive presentation makers can take care of that for you, extracting branding information directly from your website or brand book.

How to deliver a compelling real estate listing presentation?

Delivering a compelling real estate listing presentation is like telling a captivating story where you are both the narrator and the hero. It's your opportunity to demonstrate how your unique skills and experiences can transform a seller's journey.

Here's how to make your presentation not just informative, but truly engaging and persuasive:

1) Start with an engaging introduction

Kick off with a captivating story about a previous sale or a current property you're working on. This sets the stage and showcases your experience.

2) Outline the sales timeline

Clearly explain each step of the sales process, from pre-sale events to closing the deal. This helps clients understand what to expect and prepares them for a quick turnaround in today's fast-moving market.

3) Ask insightful questions

Engage with your clients by asking questions about their goals, challenges, and expectations. This not only shows your interest in their needs but also helps tailor your presentation to them.

4) Showcase personal statistics

Use your sales data to demonstrate your success and expertise. Include metrics like your sales compared to market averages and average days on the market for your listings.

5) Detail your marketing plan

Explain how you'll market their home, using current trends like virtual tours, HD photography, and social media promotion. This shows your commitment to using every tool at your disposal to sell their home.

6) Handle pricing objections

Be prepared to address concerns about pricing, especially if clients have heard higher estimates from others. Use data and your market knowledge to justify your pricing strategy.

Here's a video on how to handle tough seller objections:

7) Build trust before the presentation

Use the time leading up to your presentation to build trust. Send personalized videos and emails, showcasing your marketing plan and success stories.

8) Reverse your presentation

Instead of a traditional approach, start with the end result of a successful sale and work backward. Show the steps you took to achieve that result, demonstrating your process and effectiveness.

9) Speak to all decision-makers

When you're heading to a listing appointment, it's crucial to chat with all the decision-makers involved.

You wouldn't want to miss out on securing the listing just because you only connected with one person. Keep in mind, especially when dealing with couples, that all individuals have their own ideas and expectations about selling their home.

As Jeffrey Kosiorek , a real estate expert with 22 years of experience, says:

"You must consider both parties' perspectives when making your pitch to win the listing. If not, you will most likely not get the listing."

Interactive real estate listing presentation templates

Starting from scratch on a real estate listing presentation can feel overwhelming, especially if you're not a design whiz. Imagine trying to convey the charm and value of a property, but the blank screen in front of you just doesn't cooperate.

This is where interactive real estate listing presentation templates come in. They take the guesswork out of design and structure, providing you with a professional, polished framework that you can easily customize.

These templates are designed with the real estate market in mind, ensuring that each slide, each interactive element, is tailored to showcase properties in the most engaging way possible.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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Ways to Master Your Real Estate Listing Presentation

Your listing presentation.

As a real estate agent, your success is dependent on your listing presentation and pitch. From start to finish, your realtor listing presentation will showcase who you are and how you bring value to your clients. It should include key metrics like local market statistics, an overview of your selling process, and how you help your clients get the most value out of their home, which will instill a sense of confidence and trust.

Today I thought I’d share some of my best tips to improve your listing presentation so that you can start winning more listings.

First up is one of my most popular #TomFerryShow episodes…

What Is a Real Estate Listing Presentation?

A real estate listing presentation can be viewed as a realtor’s elevator pitch. Creating a strong listing presentation is crucial to the success of your business. This is because it’s your opportunity to convince sellers to choose you to sell their home over other realtors, investors, at auction, or by themselves.

In today’s increasingly remote world, you may even need to host a virtual listing presentation. A virtual listing is similar to a traditional listing presentation, but is delivered through a video conferencing platform like Zoom or Skype. While virtual presentations may take time to get used to, they allow you to get into contact with clients who may be further away or can’t meet in person.

There are several ways you can present your realtor listing presentation, such as on a PowerPoint deck, a brochure, a video, or another form of visual presentation. No matter the format, your real estate listing presentation should contain key elements, such as:

• Listing price of the home
• Reasoning for your listing price
• Interior upgrades
• Exterior upgrades
• Other relevant fixes or remodels

By creating a thorough listing presentation that outlines the key points as to why you should be chosen as a seller’s listing agent and how you’ll help them get their home sold faster and for more money, you’ll close more deals. Creating a listing presentation for real estate agents is important, but how do you win over clients with your presentation? Below, we’ll cover the ins and outs of creating a winning real estate listing presentation that helps you grow your business.

Critical Elements To Real Estate Listing Presentation Success

As you know, in order to succeed as a real estate agent, you need to master your listing presentation. To help you show your confidence and expertise during your next realtor listing presentation, we’ve rounded up the key elements needed for your success.

From learning how to create an engaging introduction to using pricing analogies and earning trust before your presentation, these are the critical components to successful listing presentations for real estate agents:

1. Create a Brief But Engaging Introduction

As with any presentation, your first few minutes are crucial. To master your real estate listing presentation, you need to engage your audience within the first 60 seconds to grab their attention and convince them you’re the realtor to sign with.

In the first 60 seconds, tell a brief but captivating story, such as a previous home you’ve sold or a current property you’re working on now. Remember, most of your listing presentation will focus on your client, but your introduction is your time to provide your background information and show your client how you can help them sell their home.

2. Explain the Sales Timeline

One of the top questions clients will have when it comes to selling their homes is “how long will the process take?” In today’s market, homes are selling fast, which means clients need to be fully prepared for a fast turnaround. When explaining the sales process, highlight each step of the way, including:

• Pre-sale events
• Marketing timeline
• Listing period
• Closing the deal

By explaining the sales timeline, your clients will know what to expect throughout the process.

3. Ask Questions

The goal of your listing presentation is to show clients how you’ll sell their homes and perform better than other agents. With that said, it’s important to keep your clients top of mind throughout your listing presentation. To do this, make sure to ask important questions throughout to better understand their goals and values. Some questions to ask include:

Why do you want to sell your home?

• What date do you need to move?
• What are your plans if your home doesn’t sell?
• Where are you looking to move to?
• Are there any current issues with your home that need to be addressed?
• How much money do you still owe on your mortgage?

With these questions, you can curtail your listing presentation as you go to align with their values and goals and help them sell their home.

4. Highlight Personal Statistics

You need to sell yourself when delivering your listing presentation. One of the best ways to do so is to highlight your personal stats that prove to your clients why and how you’re successful. Some statistics to show your clients include:

• Your sales compared to the market average
• The average days on the market for your listings
• Year-after-year sales

These are just some of the statistics you can showcase in your listing presentation. To make them more powerful, export your personal data from your MLS into a spreadsheet to create graphs, maps, and charts that help your clients visualize your success.

5. Explain Your Marketing Plan

Your marketing plan is imperative to the home selling process. As one of the key components of selling a home, you need to explain to your clients how you plan on marketing their home. Some current marketing trends that can put you ahead of your competition include:

• Virtual tours
• HD photography
• 3D floor plans/property scans
• Social media posts
• Property videos

By advertising on a wide range of platforms, from social media to home listing sites and even around the neighborhood with lawn signs, you can attract more prospective buyers interested in buying your client’s house.

6. Use This Great Pricing Objection Handler

Another statement you’re bound to hear from homeowners is this:

“Another agent said they can get me much more…”

When you do, use this script:

I could line up a thousand agents outside your door, but we’re all looking at the same data and we’ll all come in within one or two percent of each other. So if someone is promising you much more, you’ve gotta ask yourself what they’re up to. Are they just wanting to take your listing to generate a bunch of buyer clients? What’s their motive?

This approach plants the seeds of doubt in the seller’s mind and gets them to understand what seems too good to be true probably is too good to be true.

7. Earn Their Trust Prior to Your Presentation

Question: What do you do in between the time you scheduled a listing presentation appointment and the time you show up for that appointment?

I really hope your answer isn’t “Nothing.”

So… that gap from after you hang up from booking the appointment until you show up? This is prime “trust-building” time.

Here’s my pre-appointment strategy to set yourself apart and begin earning people’s trust way before you ever meet face-to-face.

1. Shortly after setting the appointment, email a personalized video following this script:

Hey [Homeowner’s Name] it’s [Your Name] with [Your Company]. Thank you so much for the opportunity to come out and speak to you about the sale of your home. I know you had a lot of choices in real estate professionals locally, and I’m honored and thrilled to talk to you about how I can sell your home for top dollar in the shortest amount of time. Below you’re going to see a number of things that can help you make an informed decision about selecting the right agent for the job of selling your home. [Then give them a quick rundown of the following assets you will send along with the video.]

2. In that email, include links to:

• Your step-by-step marketing plan – Be sure to “stack the cool.” The average agent has 11 things on their list. The more you have, the more you’ll stand out. For bonus points, write the property address on a whiteboard and include a photo of you and your team strategizing on marketing possibilities in front of it.
• A map of properties you’ve sold – Don’t just do a list… a map is more engaging.
• Your reviews – The more specific to convey your skills, the better.
• Stats, graphs and charts – To illustrate your degree of separation… Comparing you vs. MLS averages, etc.
• Your team of experts – To establish expectations and demonstrate it takes more than one person to manage the process of selling your home.

This might sound like a big effort, but it’s worth it! You’re priming the client to win the listing, and in some cases, you might flush out those who aren’t really motivated before wasting additional time on a fruitless presentation.

8. Send Another Video on the Morning of Your Appointment

To further prime the homeowner for your presentation, send another video on the morning of the day of the appointment. Here’s the script:

Hi [Homeowner’s Name] it’s [Your Name], just wanted to make sure we were set today for [Time]. I’m really excited. The team and I are super fired up, we’ve been working really hard on reverse engineering how we’re going to find the ideal buyer for your home. And because we’ve sold so many homes in [Neighborhood], we already know exactly how to find the buyer. I just wanted to make sure you watched my previous video and you took the time to review some of the information I sent you in those links. Would you please do that before we meet today?

9. “Reverse” Your Presentation for Maximum Impact

Now it’s the moment of truth. Make sure you show up for the appointment early just to be sure you can knock on the door punctually at your set time.

When it comes to your actual listing presentation, rather than take the traditional angle of “I’m going to show you everything I can do for you” for the homeowner, I suggest you follow Gary Gold’s approach and do a “reverse” listing presentation.

What’s that mean?

It’s simple, actually. Rather than make a promise to the homeowner about what you can do for them, show them a case study of what you’ve done for others and walk them through the process in reverse order.

Rather than starting from what you do right after you take a listing, show the homeowner everything you did to achieve the result. For instance:

We recently sold a property very much like yours for 3% over asking price and for 22% faster than the average home is selling in our marketplace. The sellers were thrilled and they wrote a five-star review on Zillow about what we were able to do for them.

Now, what got us to that point? Well, we ended up getting eight different offers. We went through those eight offers with the sellers and they chose which worked best for their needs.

Before we got those eight offers, we had 87 people who came to our Mega Open House, which is the same thing I’m going to do for your home. Now I want to explain how we got 87 people to view the home. Look here… We had 4,200 impressions on Zillow, 1,893 on Trulia and 2,000 on Realtor.com, 3,100 on Facebook, 74 on Instagram, 177 on Twitter and 355 people watched the entire home tour video on YouTube.

Continue that approach throughout your entire presentation. Be sure to include your broker preview, photography and videography, staging and trace the process all the way back to you earning that listing and starting the ball rolling.

When you do this “reverse” presentation, you’re letting your track record work for you. You’re demonstrating your ability to achieve the results they desire. It’s basically all the same information, but presented in a more powerful way.

Also, make sure to include high-quality printouts/fliers of all the information you linked to in your pre-appointment video email – your marketing plan, your “Sold” map, your reviews, your degree of separation, your team photo and descriptions of each person’s role. Leave those materials behind with the homeowner, even if you’ve presented them digitally as part of your presentation. Coaching client Karen Stone from New York City not only uses this “reverse” approach in her listing presentations but also to demonstrate her abilities in her marketing. Check out this postcard she uses:

Below is an example of several of these “differentiators” from my brother Patrick, who sells in San Diego. If you’d like to see all six pages up close and personal, download the PDF here .

5 Tips for Winning Real Estate Listing Presentation

We discussed the critical elements needed for a successful real estate listing presentation. Now, let’s dive into how you can win your listing presentation to gain more clients and close more deals. Explore our five tips to improve your listing presentation today below:

• Know your customer: Always research your customer before meeting them. This is important because not every client is the same, which means you’ll have to create a new listing presentation for each client to ensure you win them over. Information you should research about your client includes their relationship status, such as whether they’re single or married with a family, where they’re planning on moving, how they want to sell, and the type of offer they want.
• Know the market, neighborhood, culture, and community: In order to market the seller’s property, you need to have a firm grasp on the market and community associated with their home. How much have homes in the neighborhood sold for recently? What ratings do the schools have? What’s the local crime rate? These are all important questions to have answered before giving your listing presentation.
• Make sure you are in the right mindset: To ensure you’re in the right mindset before your listing presentation, visualize speaking with your customers before meeting them. Whether that’s the night before while you’re laying in bed or when you’re rehearsing the morning-of in your office, getting in the right mindset can help you gain confidence and clarity about the pitch you’re about to give. It also gives you the opportunity to think of potential questions or concerns that the seller might have during your listing presentation and brainstorm answers.
• Tell the story: Sellers want to work with real estate agents with a proven track record. To instill trust and confidence in your clients, provide them with data that tells your story, such as, “I’ve been on 62 appointments and 58 people choose to work with me” or “I’ve sold X homes X% over the asking pricing.” With data that validates your claims, sellers will work with you to ensure they get the most money for their homes.
• Share examples of how you’ve helped customers in similar situations: There are many reasons why someone might be selling their home. Maybe they received a job offer they can’t refuse and have to relocate. Or perhaps they have a new child on the way and need to upgrade to a larger house.

Once you research your client and understand their reasons for selling, craft your listing presentation around that. With examples that show how you’ve helped clients in similar situations sell their homes, they’ll have more trust in your abilities to help them, too.

With these five tips for improving your listing presentation, you’ll be able to win more clients and earn commission from your deals. However, once you deliver your listing presentation, you’re not done. You still have to close the deal, which means it’s time to put together an amazing OPEN HOUSE! 

Final Thoughts On Making A Powerful Real Estate Listing Presentation

Throughout this article, you learned key pieces to creating a successful listing presentation, such as scripts to use for common client questions and ways to reverse your presentation for maximum impact. You also learned tips for winning your realtor listing presentation, such as ways to know your customers, how to tell your story, and getting in the right mindset.

At Tom Ferry, we have the resources to help you succeed in all areas of real estate. Not only do we have an informational podcast with episodes like Three Top Agents Reveal How to Win Every Listing , we also offer real estate coaching to help you hone your skills and grow your business.

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Would You Like to Generate and Convert More Leads in Less Time?

15 Advanced Real Estate Listing Presentation Insights for Agents

Creating stellar real estate listing presentations is how most seller’s agents convert more leads and, in turn, build their business.

The best real estate listing presentations offer:

• Data regarding the local market and comparable sales
• Insights into how you plan to market a prospect’s home
• Social proof that proves you’re a top-notch seller’s agent.

And that’s just to start with. There are several other elements you need to make your pitch truly effective.

Use the 15 sales tips below to boost your lead-to-client conversion numbers and convince leads you’re the premier agent for the job. Plus as a bonus we provide answers to listing presentation questions.

Focus on your lead’s situation and needs first.

After adding in the core info associated with your business, turn your attention to your seller lead.

You need to know all about their situation, including their selling timeline, in order to create a real estate listing presentation that truly resonates. In our Marketing Genius podcast episode “The Road To $20 Million,” Seattle agent Melissa Boucher says that these insights can even come down to how the seller is feeling; are they sad to see the property go? Are they making a tough decision?

Before your in-person pitch, research their residence:

• Square footage
• Room totals
• Total acreage

And discover its history:

• When it was built
• How many times it’s changed owners
• Renovations and updates that have occurred

Then, consider all the notes you have on your seller’s preferences and needs.

For instance, a lead could note they’re only willing to sell the home as-is and not make any repairs a potential buyer may request.

In this situation, you can make a note in your listing presentation that you will incorporate this information into your real estate marketing plan for the home.

Analyze all info leads provide you before your pitch.

If you’re like most modern agents, you capture real estate leads in a variety of ways, both online and offline. Not all leads are created equal, but there’s an easy way to spot a good one.

The key trait that signifies a high-quality lead is how much info they provide you.

Those who solely offer first, last name and email address can be good leads, but it’s the prospects who offer more details regarding their unique housing situations who are a cut above the rest.

Most often, home seller leads will share extra information when they are submitting a lead capture form on your site (e.g. through a home valuation page or custom lead capture page ).

For example, some leads may detail when they intend to list their home, their preferred price point, and an overview of what their home’s star attributes.

All of this info needs to end up in the lead profile section of your contacts database so you can comb over it whenever you need — like, for instance, right before pitching them in person.

Incorporate data from the local housing market.

Whether it’s from your area’s REALTORS® Association, local government, or a housing-related organization nearby, you should include important figures in your listing presentation. This can include home sales, price, and value figures for your market – basically, any information that a seller could use to make more informed decisions.

For example, knowing the sales totals for homes in the same development or neighborhood as a seller lead’s property can help them settle on an initial list price.

You can never get too granular with data for your deck. Just remember not to bore your prospects to death with math.

Share data that directly applies to their home selling situation so they understand what to expect prior to listing.

Detail comparable home sales from the past year.

Part of your local housing market data research should focus on comparable home sales from the past.

Find a half-dozen or so homes that sold in your potential client’s town (or region, if it’s a small town with few sales). Try your best to find comparable sales that occurred in the past year, because housing market conditions change often.

Make sure these properties are as similar to your lead’s listing as possible to provide a solid comparison.

Characteristics to take into account include:

• Size (total number of rooms and square footage),
• Notable features (in-ground pool, gazebo, high ceilings)
• Price point (both initial asking and eventual final sales price)

Lastly, tell your seller a story. How long did it take for them to sell? Did they receive above or below asking price?

Add quotes from satisfied clients to your deck.

Customer satisfaction should be the focal point of any real estate listing presentation deck.

Social proof helps agents generate leads , for sure. But it’s also a premier lead nurturing tool.

If you already took photos and footage of your past customers right after closing so you could share their praise on your website, you can simply repurpose that content for your listing presentation.

Select the best quotes from your most satisfied clientele, and sellers who share the most similarities with the lead you’re pitching.

Once a seller sees that you’ve successfully represented someone just like them, they’ll feel much more at ease in agreeing to let you represent their listing.

Paint a picture regarding your marketing approach.

The primary focus for your real estate listing presentation needs to be how you’ll market a lead’s home.

Sure, you want to prove you’re a stellar agent who has a history of closing amazing deals for clients.

But that sales-oriented angle needs to be secondary to making your potential client feel special. Fortunately, you can achieve this by presenting a marketing strategy that is unique to their property.

You no doubt have a real estate listing marketing playbook . However, that doesn’t mean you can’t or shouldn’t modify that approach slightly for each new client you earn.

Every home seller wants to feel as if you’ll do anything and everything to get them a fantastic deal that puts lots of money in their pockets.

So, use the first half of your listing presentation to tell them how you plan to deliver on that promise.

Figure out how you’ll relay your value proposition.

According to the National Association of REALTORS®, most sellers hire real estate agents referred to them (two-thirds, to be precise).

While you could get good word-of-mouth to entice seller leads to select your firm, you still need to show why their friends, family, and coworkers chose to work with you in the first place.

Some of the best ways you can differentiate yourself from the competition are to:

• Build a strong web presence, starting with a responsive website
• Be detailed regarding your marketing process, from start to finish
• Share photos and videos of your most satisfied clients with leads

A real estate listing presentation is a great opportunity to communicate what makes your business unique and distinct from other agencies.

Are you particularly good at negotiation? Communication? Staying organized? Knowing a neighborhood inside and out? Providing white glove service?

Whatever your specialty is, make sure it shines through in your deck.

Prepare for some objections and lots of questions.

It’s inevitable: Your seller leads are going to have a fair number of questions during your real estate listing presentations .

It’s only natural: They’re still getting to know you and can’t leave any stone unturned when vetting your business.

The good news? Every question is a chance for you to prove your expertise and build trust. You just need to have great answers prepared ahead of time.

Some of the most common seller lead questions pertain to:

• How you view your agency in comparison with others
• Your qualifications, certifications, and designations
• Providing proof you’re trustworthy and easy to work with
• Sharing specific details about your past transactions

Of course, there are also going to be questions you can’t anticipate.

While you want to be as forthcoming and honest as possible, don’t feel obligated to provide in-depth answers on the spot if you’re not sure.

If you think you’d be better served writing a comprehensive email to leads post-presentation to answer their questions, let them know you’ll get back to them with a reply later that day.

Practice your sales pitch over and over again.

We’re not going to tell you “practice makes perfect” (although, I suppose we just kind of did).

But it really is best to nail down every aspect of your listing presentation speech so it’s well-timed, compelling, and inspiring.

Here’s a great checklist California-based REALTOR Kathy Smiley posted on ActiveRain that can help you practice your pitch.

This list covers all of the essential listing presentation tasks you need to carry out in order to get your points across in a timely and efficient manner.

If you feel more comfortable “winging it” than preparing for hours beforehand, just be sure you have at least a handful of talking points memorized so you don’t forget to mention important items to your prospects.

Dress like you’ve already made the sale.

As a general rule, dressing for real estate success means wearing something that makes you feel comfortable, confident, and professional.

But there are some guidelines to keep in mind:

• Business casual will never go out of style, meaning suits and pantsuits are always going to help you put your best foot forward during listing presentations and other on-the-job situations.
• Your style will likely be influenced by your particular market. Agents in cold- and hot-weather markets, for instance, will certainly want to dress accordingly based on their area climates.
• You can also take style cues from the home seller you’re doing business with. Melissa Boucher’s advice? “You can’t come in dressed to the nines if you know that person’s understated. Know your audience, know yourself, and find that happy medium.”

When selecting an outfit for your real estate listing presentation, just be sure that the answer to “Will my lead consider me a serious, dedicated, and successful real estate agent ?” is yes.

Allow time for questions during your presentation.

Everyone has one of those friends who loves to dominate the conversation. But you can’t afford to be that person during your listing presentation.

Real estate, after all, is a people business. This means you have to be a first-rate listener to comprehend your prospective client’s wants and needs. From there, you can develop a plan of action to win them over.

This is just one of several listing presentation mistakes you could make. Be sure to comb over our list of other errors to avoid as well.

Have good posture and body language throughout.

As real estate trainer Dirk Zeller notes in a piece for Chicago Agent Magazine, confident body language is an essential piece of your listing presentations .

• “Where have you experienced victories? Tap into those past experiences as you pump up your confidence in preparation for prospect presentations. If you lack confidence, determine what you need to do to increase the level of belief in yourself and your ability to achieve success.”

You’re not always going to feel confident and assertive and on top of the world. No one does.

But if you recall how you’ve converted leads into clients in the past and what you felt during those sales pitches, you can use that memory to keep winning over new business.

Think about the ways you can physically communicate self-assurance, poise, and certainty (e.g. use of hand movement, or maintaining eye contact with the seller), and use that body language to your advantage.

It’s also helpful to think about what poor body language can do to your pitch (hint: derail it entirely).

Finish your pitch, even if you think it’s not working.

You may be able to tell from a prospect’s body language or verbal cues that they aren’t responding to your presentation the way you’d hoped.

Regardless, conclude your presentation as if you were pitching a “hot” lead you can tell is going to sign on with you.

You never know: Someone who seemingly isn’t intrigued by what you’re throwing out there may actually just be quiet and unresponsive in general and actually interested.

Don’t be a “yes” agent just to win new business.

Every business has a “yes” person. They want to work their way up the ladder and/or close more deals by being as agreeable as possible.

This tact may work for some professionals in some organizations … but chances are, this is not going to lead to a converted seller client.

Just because you really want someone’s business doesn’t mean it’s worth nodding in approval to every request they make or mandate they lay out.

Doing so could lead to some (or many) unfulfilled promises during the sales process and, in turn, cause your clients to question your methods or even fire you.

Be open and upfront with your clients regarding what they can expect from you throughout the entire home selling process.

[Bonus] How to Ace Real Estate Listing Presentation Questions

Prepare thoroughly for your real estate listing presentations and you’ll set yourself up for success.

No matter how much you script the conversation for your listing presentations, though, they won’t always go exactly to plan. Sellers will have questions for you regarding everything from your experience as a real estate agent to what sets you apart from the competition.

The following questions are the most common ones to expect during and after your sales pitch, along with the optimal answer for each. Check them out so you’ll be ready to ace your listing presentations and win customers.

Q) “What are your credentials? What makes you the right person to sell my home?”

Off the bat, sellers will want to know if your qualifications meet their standards for representation. So, present all certifications and designations you have as a real estate agent. Realtors who’ve earned accreditations through the National Association of REALTORS ® should make that known. Sellers may not be familiar with each official title, but your position establishes you as dedicated and knowledgeable.

Regarding your sales history, reveal how many homes you’ve sold in previous months and years, the average sales price of each property type, and other statistical data that sellers will find impressive. Though past sales aren’t always necessarily indicative of future sales, a thorough explanation of your sales history and big “wins” as an agent can help your standing with leads.

Additionally, let sellers know during your listing presentation if you work part-time or full-time as a real estate agent. Being a full-time agent often carries more weight with prospective clients, as you show complete dedication to the job and don’t have any other responsibilities that can take away from helping sellers market their properties.

If you work part-time, spin the positives of your situation. For instance, share tidbits about your work ethic. Even get former employers to provide testimonials regarding your work to show prospective clients you’re serious about meeting your commitments.

Moreover, if real estate isn’t the only job you have, then explain that even though you’re only working part-time, you can still focus all of your attention on client needs. In either case, explain how you stay in touch with clients and your standards for timely responses to communications.

Q) “How are you better than other local agents? What makes you different?”

First off, don’t use the word “better” during real estate listing presentations. In fact, don’t compare yourself to other agents at all. Saying you’re a step above the competition can come off as arrogant. While you should be confident in your own work as an agent, it’s not worth positioning yourself as above other real estate pros by disparaging them to prop yourself up.

The best way to highlight your abilities as an agent is simply explaining why you’re passionate about real estate. Listing presentations that show your enthusiasm for the day-to-day work that comes along with being an agent instill faith in sellers. Share some background info on how you got started in the industry, how you delight your clients , and items on your track record that reflect your go-getter attitude.

Some characteristics of your work and personality to share with leads should include your:

• Ability to build relationships and relate to others: Knowing you can make good impressions on buyers will impress sellers, so be as amiable and engaging during your listing presentation as possible to show your personality.
• Savviness with the latest real estate technology: It’s the 21st century. Knowing what apps, tools, gadgets, and tech resources to use in your real estate marketing gives you a leg up on agents stuck in the 20th century.
• Enjoyment in helping people sell and find homes: You got into real estate to help people, right? Then share the satisfaction you get in helping buyers and sellers close deals and achieve their goals.

Q) “What experience do you have with my local market? Have you sold homes here before?”

When mentioning past clientele, segue into your history of selling in your local real estate market. The more established you are as an agent in your community, the more trust you earn from leads. Outline specific, memorable deals you closed — perhaps a home that’s similar in style, age, or price as the residence of those you’re pitching to.

Then, demonstrate the knowledge you have about the local market, like its history, the quality of its school system and economy, and any favorite spots you have nearby (restaurants, retail, movie theaters, parks, etc.). This shows you are an expert about the area and, in turn, know how to pitch local properties to buyers.

The best listing presentation is the one where you show you know the most about a specific real estate market, so no fact or note is too small to share with leads. A great way to ensure you convey your knowledge about the market is to create listing presentations using graphic creation tools . With these resources, you can visually represent local market data, like average closing prices of homes for sale, to persuade sellers about your abilities.

Q) “What do you think of my home? How would you change it to help sell it better?”

This question requires arguably the most spontaneous answer, given that up until your listing presentation, you likely haven’t had the chance to examine the property thoroughly. So, use this as an opportunity to get the grand tour of their residence and property. Take note of specific features you want to highlight and how the seller can make their home more desirable to buyers.

There’s a flipside to that coin, though: Be careful not to insult sellers when pointing out areas of their home that need cleaning, adjusting, or improving. Providing constructive criticism is one thing — telling sellers they need to change most things in their home to help it sell better can lead to a quick exit from your listing presentation.

You won’t be able to provide all of your detailed thoughts on sellers’ homes on the spot, so let them know you’d love to give them a more thorough analysis via email after the presentation is over. This allows you to nurture the lead after pitching them and stay top-of-mind with them during their agent selection process.

Q) “What do you think is an ideal list price for my home? I think it’s $_____.”

Before jumping in with your recommendation, let sellers know what comparable homes in their area have sold for in the past year, along with where the local real estate market is headed in terms of demand and supply. Sellers aren’t always cognizant of the factors that go into crafting the right list price, so explaining these to your leads can help them better understand your suggested price.

Some sellers have unrealistic prices in mind and they’re unwilling to budge. This could be a sign the leads aren’t worth representing, so watch out for any red-flag statements, like “I’m not willing to go under $_____” or “My home is definitely worth $_____.” Conversely, those who are willing to adjust their price if needed and negotiate with buyers will be more rewarding as customers. Representing flexible sellers instead of inflexible ones means a better chance of a quick and fair commission (as well as fewer headaches).

Q) “What sales and marketing strategies do you employ for clients’ homes?”

Now it’s time to really get down to business and put your agent hat on. Getting into the nitty-gritty of your business methods — like where you promote listings and how you attract potential buyers — is what really displays your prowess as an agent. Specifically, explain the core real estate marketing and sales tactics you use, including how you:

• Conduct showings and open houses: We don’t just mean when you schedule showings and open houses, but how you work with walk-ins and buyer leads. Share how you sell specific features of a home (the lifestyle, the comfort, the utility, etc.) to show you’re an adept salesperson.
• Market clients’ homes for sale online:  Divulge how you make clients’ listings appear attractive online, like taking aesthetically appealing photos, creating cutting-edge tour videos, and developing rich, detailed copy about listings .
• Leverage connections for buyer leads: Regarding offline marketing strategies, also relay how you use other agents, friends, family members, previous clients, and other connections to seek out potential buyers.

All of this information should be shared in a timeline format to give sellers a sense of how the process will go — from the moment you sign your agreement to closing.

Q) “How do you communicate with clients regarding offers, showings, and other key info?”

Constant communication with sellers (without annoying or overwhelming them) is essential — as is explaining to seller leads how you will keep them in the loop during the sales process. During a listing presentation, real estate agents can sometimes gloss over this important aspect, so be sure to detail a clear-cut communication plan with prospective clients. Ask how they prefer to be contacted to discuss sales progress and how to relay bids on their property.

Some sellers will be very particular about what times work for them. Given that last-minute showing requests tend to pop up, also ask sellers when it would be okay to enter to give tours. Remember their personal space is important, so be respectful, but be sure you’ll have the access you need.

Q) “What’s your workload like? Would I be your only client or are you working with other clients?”

Having said that, many people are understanding of a real estate agent’s need to take on multiple sellers. In fact, many probably prefer to see their agent busy, since it’s indicative of a quality business. So, the more clients you take on, the better it can look in the eyes of prospects.

Q) “What are the typical terms of your listing agreements with other clients?”

If you start talking contracts, then you’re doing well in your listing presentation. However, you can ruin the mood quickly by providing a laundry list of contract terms you request of sellers. Instead, tell sellers you simply want to make them comfortable with any listing agreement they sign with you. Explain to them the core items generally included in statements, like duties you’ll perform as their agent, and ask them for their thoughts on terms they’d like to include.

From there, create an agreement based on both your preferences and those of sellers, send it to them after the listing presentation, and let them know you’ll be waiting to hear from them regarding a final answer (hopefully with good news).

Q) “If I hire you to sell my home, will you represent just my interests or the buyer’s too?”

Dual agency is something countless home sellers are fuzzy on, but many are wising up to the practice. If you can and do practice dual agency, be 110% upfront with your leads about it. Gauge their comfort level with knowing you may end up representing both them and buyer to see if they’re okay with it. As pointed out by recent Redfin research, sellers tend to lose financially in dual agency deals , so tread carefully. The last thing you want to do is favor one party at the expense of the other.

Of course, if you solely represent the sellers, you’ve got nothing to explain — except that you’re devoted to helping them sell their home for the best price and fast. You could even point out why this may be more favorable than representation by those who act as dual agents, given you have only their interests at heart.

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10 Tips to Nail Your Next Listing Presentation

Last updated: Aug 14 2023

In the fast-paced world of real estate, first impressions are everything. Your listing presentation is a key opportunity to set the tone of what it’s like to work with you, showcase the ways that you’re a total boss at what you do, and ultimately win their business. Delivering a knockout presentation requires more than just rehearsing a data dump of facts and figures: it’s about creating a shared narrative. Make your clients feel understood, tell them a story of success that aligns with their own vision, and demonstrate the unique skills and attributes you bring that will help them achieve it. After all, you’re in this together.

In this article, we’ll give you our top tips and strategies to help you deliver a real estate listing presentation that builds trust and wins business. Here’s a rundown of what we’ll cover:

Understand Your Audience

Build a strong narrative, clarify your unique value proposition.

• Use High Quality Visuals

Spell Out Your Marketing Strategy

Be upfront about pricing, include case studies and testimonials, practice, practice, practice, be prepared to handle objections, follow up promptly.

Before you even begin building your real estate listing presentation, it’s essential to gather as much information about your prospective clients as possible. What’s their motivation for moving? What are their needs and goals? Are they focused on getting the highest price, or is a quick sale more important? Understanding where the seller is coming from and where they want to go allows you to tailor your presentation to address their specific concerns and objectives, creating a more persuasive argument for listing with you. After you’ve set your meeting, be sure to ask these questions in advance, as well as any others that will help you add personal touches to your presentation or let you highlight your skills.

To craft a really persuasive listing presentation, it can help to think of it as a story—the story of how you will sell the client’s property. Every story needs a compelling narrative arc: a beginning, a middle, and an end. Start with the current situation, describe the journey (i.e., your proposed marketing and sales strategy), and end with the successful result (a sold property). This structure will help your clients visualize the process and understand how you plan to achieve the desired outcome.

There are many, many real estate agents out there—why should clients choose you? Your real estate listing presentation is the perfect opportunity to differentiate yourself from the competition. Identify what you’re best at and say it loud, say it proud. Whether it’s your innovative marketing techniques, in-depth market knowledge, or exceptional negotiation skills, make sure the unique value you bring shines through in your presentation. You probably know it in your bones, but if you’re looking to refine it, be sure to follow up with your past clients to reconnect and ask for testimonials. Bonus — you can use these in your listing presentation to lend even more support to your value prop.

Use High-Quality Visuals

Sellers want to be able to envision how you’ll handle listing their home. They want to see the kinds of photos you take, the graphics you use, and the buzz you’ll attract. Consider your listing presentation a preview of the quality sellers can expect when you market their home to potential buyers. High-quality visuals bring your real estate listing presentation to life and give sellers confidence in your approach, so now is not the time to get scrappy. Whether it’s professional photos of properties you’ve sold, charts showing market trends, or infographics detailing your sales process, visually appealing and informative graphics significantly enhance your presentation and make it all feel more real for your seller clients. 

If you can do it, MoxiPresent lets you show it. Live listing presentations from MoxiPresent let you embed any content you want, including MatterPort, 3D tours, and more, so you can show off your full range of capabilities. Build better presentations.

Marketing is a critical aspect of selling a property, and it’s way more than just pretty photos on Zillow. Your real estate listing presentation should detail your comprehensive marketing plan. This includes online and offline marketing strategies, from professional photography and virtual tours to direct mail campaigns and open houses. Highlight any unique or innovative marketing techniques you use, and be prepared to answer questions about how they produce results.

Pricing is often a sensitive topic in real estate. In your real estate listing presentation, it’s essential to be transparent and honest about pricing from the start. Provide a detailed comparative market analysis (CMA), explain how you arrived at the suggested listing price, and be prepared to take feedback and discuss different pricing strategies. It’s okay if you and your potential client have different numbers in mind at the start of your conversation — what matters most is how you guide the client and work together to agree on a price by the end.

Need to run the numbers again? MoxiPresent lets you edit and update a CMA on the fly in seconds, so you can collaborate with clients on pricing strategy without missing a beat. Explore MoxiPresent .

It may seem obvious, but one of the most persuasive elements you can include in your real estate listing presentation is evidence of your past success. Incorporate case studies of properties you’ve sold that are similar to the client’s, detailing your strategies and the results you achieved to lend a personal touch. 

Tip: Because testimonials from past clients are so important (and you’ve worked so hard to earn them!) be sure to create a process to ask for them as part of your closing practices. 

A well-rehearsed presentation comes across as polished and professional. Practice your real estate listing presentation until you can deliver it smoothly and confidently. This will also make it easier to adapt to interruptions or questions without losing your flow. Most importantly of all, knowing your listing presentation in and out will ensure nothing interferes with your personality shining through.

While we cross our fingers that our presentations go smoothly, many clients will have at least some objections or concerns during a real estate listing presentation. Anticipate these as best you can in your presentation and be prepared with well-thought-out responses. Whether it’s about your commission, the suggested listing price, or your marketing strategy, showing that you can handle curveballs professionally and confidently instills confidence in your clients. Remember, no home sale will be completely hiccup-free, so handling objections well is a great way to preview your working relationship and show clients that you’ll make a great team.

Your listing presentation doesn’t end when the meeting is over. Always follow up with prospective clients within the same day, thanking them for their time and providing any additional information they requested. This not only demonstrates your professionalism and responsiveness, but also keeps the lines of communication open for further discussions.

Pro tip: Be sure to ask for their preferred contact method — and respect it. It isn’t always the way they got in touch with you first!

Building and delivering an effective real estate listing presentation is both an art and a science. Even if you’ve been giving the same presentation for years and getting decent results, there’s always an opportunity to adapt and improve it. By understanding your audience, crafting a compelling narrative, showcasing your unique value proposition, and preparing thoroughly, you can significantly increase your chances of winning business and building lasting relationships that will bring value for years to come.

*Agents who fully utilize MoxiPresent see 77% more transactions than those without.

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• 10 Fantastic Real Estate Listing Presentation Examples for Agents
• Choosing an Agent

Looking for Listing Presentation Examples for Agents?

An attractive and informative listing presentation is a key part of earning a potential client’s trust. Take a few hints from these examples of a real estate listing presentation template when you have the chance to earn a seller’s business.

Real Estate Listing Presentation Tips

Be Data-Driven

This presentation style is great because it jumps right into data points. Potential clients want to see if you have the proven track record and experience to sell their home for the most amount of money. Prove it with data right away.

Modern Presentation with Prezi

Prezi is a great tool that you can use for free to create an impressive presentation. Check out this presentation from the Gluch Group in Phoenix.

Photo Rich Listing Presentation

Home sellers want to be wowed during the presentation, so you should use as many pictures of great-looking homes as you can without going overboard. With the popularity of visual sites like  Pinterest  and home decoration blogs, sellers now have higher standards for photography.

Be Yourself

Whenever you’re presenting to a seller, you have to remember that there are hundreds of other agents in your area that they could talk to. No agent is the same, so you have no choice but to be yourself. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Highly Detailed Presentation

You might be able to tell if a seller cares about all the details early on. Whenever you have a seller that wants to be very involved in the selling process, don’t be afraid to go into detail for each step of the process. Informative charts and graphics do a great job teaching sellers about the market value, time on the market, and other important aspects. Detailed visual representation helps home sellers and buyers have a better understanding of the market. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Modern and Photo-Rich

This presentation from ProFund Real Estate in La Jolla, CA uses a really clean looking grid layout for adding in lots of photos of homes and the city.

Everything that they do is consistent with creating that brand.  Inman  reported that thinking of yourself as a brand, and marketing yourself as such, will help you attract new business. Apple is a great example of a company that does a stellar job maintaining a brand. Coca-Cola is another stellar brand. Your business cards, marketing materials, show sheets, and processes should all be consistent and part of your brand.

Real Estate Listing Presentation Template

Luxury Listing Presentation

If the potential clients you’re hoping to work with have a luxury home, it’s important to address it as such.

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The listing presentation should tell clients about yourself and how you add value to their home selling or buying process. It could include local market data, an overview of the home selling and buying processes, and a description of who you are and why you are the right choice for them.

A listing kit often refers to a pre-listing kit, which provides potential home sellers with information about working with you as an agent and your real estate agency. A listing kit can also help agents follow a process or system from their agency and help sellers understand important facets of the home selling process.

What is an Appraisal Contingency and Should You Waive It?

Who are the discount realtors in austin, cody tromler, related posts, top 30 real estate interview questions to ask a listing agent: part ii, who are the discount realtors in little falls , what is a fair commission for a real estate agent.

• The Ultimate Real Estate Listing Presentation (+ Free Template)
• Work in Progress

Table of Contents

If you’re looking to buy or sell a home in the near future, then it’s imperative that your presentation is polished and compelling. We’ve created this easy-to use guide for presenting your real estate listing by breaking down each section of content into steps so that even the most inexperienced person can create an impressive final product very easily!

The “real estate listing presentation template free” is a presentation template that is fully customizable and comes with a free download. It includes 12 slides, a title slide, and a conclusion slide.

As a seller’s agent, your success begins with a strong listing presentation and pitch that will attract you clients right away. From the beginning to the finish of the process, the presentation informs clients about who you are and how you bring value. It contains local market statistics, an explanation of the whole process, and instructions on how to sell their house while offering comfort, creating confidence, and concentrating on the seller’s requirements. To get started, read our 11-step tutorial and receive a free listing presentation template.

Download a Free Listing Presentation Template & Refine Your Pitch

Download our free listing presentation template before starting from scratch with your own listing presentation or pitch deck. As you go through the stages below, use them as a guide, then customize your own presentation based on our instructions, adding your own photos, statistics, charts, and data. To get the greatest outcomes, each listing presentation should be tailored to the homeowner and property.

Free Template Download

If making presentations isn’t your strong suit, 99designs can aid you with all of your design requirements. They help to establish your brand via well created distinctive and memorable designs. You may either work directly with a designer or establish a contest to see who can build the greatest presentation for your style and demands using 99designs.

Visit 99designs.com for more information.

The 11 stages to a good real estate listing presentation that will help you get more sales customers are as follows:

1. Start with a quick overview.

The overview is a quick rundown of what your listing presentation will cover and how long they should anticipate it to continue. Some of this information may have been included in your pre-listing packet. The first section of the presentation includes who you are, your brokerage, and what you intend to learn from your customers throughout the listing presentation.

Remember that a great presentation doesn’t have to be lengthy to cover all of the essential points—30 to 60 minutes is a reasonable range, though some will require longer. First-time homebuyers, detail-oriented purchasers, and scared buyers may have more worries and queries than seasoned buyers.

Brief Bio & Introduction of Your Skills

A house seller wants an agent that is knowledgeable about their field and can effectively explain the sales process. Consider your position not just as a real estate agent, but also as an educator, in order to gain your customers’ trust and confidence in your capacity to sell their house.

Include the following information along with a small CV of your background:

• In the last year, the number of properties you’ve sold in their neighborhood
• If the properties you’ve sold are comparable to theirs, tell them about them (include a picture, if applicable)
• How rapidly have you sold houses that you’ve listed? (average days on market, if favorable)
• Closing pricing vs. list prices (were you over-asked, and if so, by how much?)

You may also use this part to boast (and gain client trust) about the prizes, certificates, or designations you’ve received that are relevant to this transaction. Simply connect all of these elements to your client’s property so that you can show value via hard effort, devotion, and a focus on their requirements.

What if this is your first listing presentation and you don’t have any real estate success statistics? Make use of your brokerage’s resources. Don’t do it alone if this is your first listing presentation. Bring a senior member of your team or brokerage with you so that your customers feel secure in the knowledge that they are dealing with a well-known organization.

Introduce Your Brokerage’s Power

Whether it’s your first or hundredth listing presentation, sellers want to know you’re backed by a respected firm. This not only ensures that you have a team of agents to deal with, but also that the organization has sold houses successfully for other homeowners. Make a strong case for why working with someone from your brokerage is a significant benefit.

Both large and small brokerages can provide a good deal. If you work for a larger brokerage, such as RE/MAX, Keller Williams, or Compass, you’ll probably be more concerned with figures like the number of homes sold in the previous year and the median home sale price.

If you work at a tiny boutique brokerage, on the other hand, you’ll want to highlight personalized service and your local origins. When working with a smaller brokerage, it’s common to emphasize customer service and the fact that your client won’t be simply another name on the list.

Return Your Attention to Your Customers

Now that you’ve persuaded the customer to hire you, it’s time to focus on what matters most: your client. Take the next few minutes to learn more about your homeowner. This stimulates conversation, makes the presentation more participatory and less boring, allows you to tailor your pitch to their specific requirements, and puts the homeowner at ease.

During your listing presentation, here are some questions you may ask to discover more about your seller:

Take notes on what matters most to your prospect to demonstrate your diligence and to ensure that you are attentive to their demands throughout the process. This knowledge will assist you in better aligning your pitch with your client’s requirements, emphasizing key points, and dispelling any doubts you may have.

If someone has already placed an offer on a property in a different area, they may need to sell their present home soon. You may use this information to convey to them how if their house is priced too expensive, it will take considerably longer to sell.

2. Provide Data on the Local Market

Bring the discussion back to the business of selling the client’s house now that everyone has been introduced. Presenting local market statistics for the neighborhood or location of the subject property is an excellent segue for commencing the sales section of your listing presentation.

Share historical market patterns, how rapidly properties are selling in the neighborhood, how many have sold in the last six months or year (depending on data available), and median price ranges. If prices tend to change depending on the time of year you want to sell the house, you may also want to add seasonal statistics and any other information that will assist homeowners understand the market data that has to go into pricing their home for sale.

This part may need more than one slide, but assess your audience to determine if you need to expand on any of the topics. Also, bear in mind that some of this data lends itself nicely to charts or graphs, and these visualizations may help the typical person grasp the information. While you can make these sorts of charts yourself (or with the help of your brokerage), it will take a long time.

It may be more convenient to get them through your MLS platform or to pay for a comparative market analysis (CMA) and listing presentation bundle from a provider like Cloud CMA. The commercial CMA software from Cloud CMA includes prepared charts and graphs that help you appear like an expert while also saving you time. They will also assist you with creating a print or digital version of your CMA report so that you may deliver it in person or electronically.

Cloud CMA may be found on the internet.

3. Describe the Selling Process

Give your customers an overview of the full sales process as you continue to educate them. Take enough time to ensure your customer understands what will happen over the process over the following several weeks or months, even if it doesn’t take hours. You should go through the following steps:

This section of the listing presentation should be tailored to your client’s previous experience selling houses. If you have a first-time seller, for example, you should take a bit extra time and stop every now and then to see if they have any queries. If you’re dealing with someone who has sold a lot of properties in the past, you’ll be able to get through this portion much more quickly.

Pro tip: Discuss how you and your customers will interact throughout the sales process, regardless of how much experience they have with the process. Ask your customers questions like these to establish expectations: What kind of contact do they prefer, and how often do they want to hear from you? Do they prefer to talk on the phone, send an email, or send a quick text? What will be their preferred method of communication with you? Everyone will be on the same page this way.

4. Get Your House Ready to Sell

After discussing the broad strokes of the local market, it’s time to zero down on your seller’s property. Even if you haven’t seen the house yet or are visiting it for the first time, it’s important to establish expectations for the seller in terms of how they will prepare their home for sale. While most house sellers are aware of this, it is critical that the client understands that it is their job to ensure that the property is in excellent condition in order to maximize the value.

The following are a few points to consider:

• Decluttering: When it comes to furnishings, less is often more. Many people have more belongings than they need. To make it more desirable, your seller may need to remove furniture and hire storage space to store unwanted goods.
• Buyers must visualize themselves living in the place to depersonalize it. The buyer will be able to see themselves in the property if family photos, nameplates, and other personal things are removed.
• Cleaning: Selling a messy house is tough since no one wants to inherit a mess. This may need a thorough cleaning or the hiring of a cleaning agency, particularly if there are pets in the house.
• Repairs: Because some buyers don’t want to purchase a property they’ll have to fix right away, it’s in the seller’s best interest to make sure all repairs are completed before the inspection. Depending on the status of the property, this might be anything from a broken cabinet hinge or leaking faucet to updating the electrical box or replacing the roof.
• Renovations: In certain situations, upgrading a room or a piece of your house may significantly raise the value of your home. For example, if upgrading the basement bathroom costs $5,000 and adds $15,000 to the home’s value, the seller’s time and money may be well spent.

Because this is basically their job, it’s critical to go through these issues with your customer. You don’t live there, and it’s in their best interests to get the most money for their house when they sell it.

Prepare to provide suggestions for reliable, licensed contractors and local cleaning firms. Keep in mind that you must perform all of these tasks within a specified time limit in order to promote, list, and show the home to potential purchasers.

5. Create a pricing strategy.

The recommended pricing of the house and the approach for establishing the suitable list price will be one of the most important aspects of your real estate listing presentation. It may be difficult to talk to your customers about figures without seeing or touring the property in person, but it is critical to explain how selling their house appropriately the first time can save them money in the long run.

Pro tip: Even if you’re acquainted with the neighborhood, perform a preliminary comparison study for yourself before the listing presentation to familiarize yourself with the subject property. That way, before completing a thorough comparative market analysis (CMA), you’ll be able to talk to your customers about price in general. For reference, you may also provide a sample CMA report from a prior listing.

With your customers, go through what a comparative market analysis study is and what your approach is. Show how factors like square footage, upgrades, the number of bedrooms and bathrooms, and current market trends influence price. Then explain how those factors influenced your recommended selling price for the seller’s home. Finally, you want to do all you can to ensure that the homeowner understands how pricing works and how you plan to get the greatest outcomes.

6. Go through your marketing strategy with your team.

Your customers will be extremely interested in discovering how you can utilize these components in terms of marketing and advertising. In general, it’s a good idea to concentrate on the marketing techniques you can bring to the table and how you can apply them to their property particularly.

To go along with your presentation, you may also give a short checklist that specifies these topics.

Staging a House

In addition to decluttering, depersonalizing, and cleaning their homes, Staging a House is an important topic to discuss with clients as part of your marketing plan. Even though staging a home is not required, according to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale, and 82% of buyer’s agents said staging made it easier for their buyer to visualize the property as a future home.

Staging a House before and after (Source: Elite Staging)

Staging a House is used primarily because it’s beneficial in creating a clean slate to help buyers visualize themselves living in the home, and can be done strategically to attract targeted homebuyer types. To learn more about Staging a House, check out our in-depth guide.

Virtual Staging a House (Source: BoxBrownie)

The average national cost for Staging a House is about $1,500, but clients can also stage their home virtually at a lower cost. Using a company like BoxBrownie allows sellers to pay per image, making it a cost-effective option for clients who want all the perks of Staging a House without breaking the bank. BoxBrownie also does floor plans, which can be a great addition to your marketing images.

Visit BoxBrownie.com for more information.

Photography & Videography

Whether or not the property is staged, explain how and why you’ll employ professional photography and videography in your marketing. Bad images detract from your marketing efforts and may discourage prospective buyers from seeing the property at all. Bring samples of excellent and terrible images from other listings, as well as listing photos from your photographer, to properly describe the difference in quality.

An example of bad vs. excellent photography (Source: Photographics)

Many brokers and homeowners are preferring to provide video or virtual tours of their properties in addition to photos to increase engagement and provide purchasers with a 360-degree experience. You may incorporate an example of video marketing for previous listings with your listing presentation if you’ve done it before.

Drone video shows a property from a unique and entertaining perspective. Drone video highlights the breadth of residences that are huge or have enormous areas of land, making even ordinary properties seem spectacular. Our drone photography and video tutorial will teach you new methods to boost your real estate listing presentations if you want to learn more about utilizing drone footage.

You may also utilize a service like Matterport or Fiverr to help you make videos. Fiverr has a variety of freelancing services that may assist with images, videos, virtual staging, and other aspects of your listing’s promotion. To meet your demands, choose from a range of pros at various pricing ranges.

Visit Fiverr.com for more information.

Marketing to Buyers Directly

In addition, conventional marketing approaches are likely to be used into your strategy plan. Many people expect you will just list their house on the market and call it a day, so make sure you describe all of the various locations where you promote to buyers directly.

Here are some marketing strategies you may be doing and should mention to the seller:

If you’re looking for more marketing ideas you can pitch to your homeowner, check out our list of 29 Easy Real Estate Marketing Ideas & Strategies for Success here.

7. Use All Major Platforms to Promote Your Business

You’ll use your marketing materials on both offline and online advertising venues once they’re ready. You should inform the sellers that you want to market to the fullest degree feasible in order to bring them several offers, which will include using as many platforms as possible.

Local Multiple Listing Service (MLS)

Because some customers are unfamiliar with the multiple listing service (MLS), a quick explanation of the system and its function is beneficial. Explain how it makes their listing accessible to agents all over the world, how it will be available for buyer’s agents to present to their clients after it’s posted, and how the process works in general. It’s also worth noting that only real estate brokers have access to this site, therefore you’ll be able to find eligible buyer prospects from other MLS users.

Website & Landing Page

Whether you create your own IDX-enabled website or utilize the one provided by your brokerage, your online presence will be a major selling element for most homeowners. If you use IDX, emphasize how their listing will appear not only on your site but also on the IDX websites of dozens of other brokers.

Discuss how many visits your website receives (especially if the figures are remarkable), how it is structured to work, and how sales-oriented it is. For a visual, including a snapshot of your website and landing page. For example, ask if you can make their house a “featured listing” that will be seen by hundreds of people, or if you can provide them with a single-property website.

IDX website of Real Geeks as an example

You may develop a single-property or property-specific website or landing page devoted to the seller’s house in addition to promoting it on your own website. This would allow you to completely exhibit the seller’s home. Having a single-property website or landing page may help you generate more leads that are directly interested in the seller’s house, which is a powerful selling point during a listing presentation.

To help you develop the appropriate website and real estate landing pages to showcase your value as an agent and market your listings, look into firms like Real Geeks or Luxury Presence. You may personalize your website using Real Geeks’ themes, designs, and widgets. Their IDX website refreshes every 15 minutes, ensuring that your site is constantly up to date.

Go to Real Geeks.

Platforms on the Internet

Because 97 percent of consumers will use the internet to seek for a property in 2020, it’s critical to emphasize the sites you’ll utilize to promote the seller’s listing. These networks, unlike the MLS, are open to everyone, including active homebuyers, and enable customers to contact you directly without the need of an agent. You may explain why having leads contact you directly will lead to more showings since you will be the authority on their house.

Explain how being a Zillow Premier Agent promotes their listing if you are one. You’ll be able to display their listing on the internet’s most popular listing site with exclusivity. Zillow Premier Agent will not only assist you in closing seller leads, but it will also assist you in obtaining more buyer leads. See our guide on how Zillow Premier Agent works to learn more about the exclusivity that Zillow Premier Agent provides.

Visit Zillow for more information.

The Internet and Social Media

Emphasize that you will not only be posting marketing content on your The Internet and Social Media to spread the word about their property, but you will also be capitalizing on paid The Internet and Social Media advertising. According to LOCALiQ, the average click-through rate for advertising on The Internet and Social Media is from 2% to 3.44%, which is much higher than the average of 0.99% for other Platforms on the Internet. Especially in today’s social-media-crazed world, your clients will find The Internet and Social Media advertising a necessity for their property.

You may use the following websites:

While it is not necessary to post on every single site, focus on at least two or three platforms where you can produce creative and engaging content to advertise your listing. If you’re unsure of how to create The Internet and Social Media content or don’t have time, consider using Artur’in. Artur’in manages your The Internet and Social Media accounts and schedules posts to keep your business in front of your target audience. You’ll also get reports so you can be sure your ads are producing effective results.

Pay a visit to Artur’in.

8. Showings & Open Houses

In terms of open houses and showings, it’s critical to create expectations with the sellers regarding your position and their obligations. Obviously, you’ll be the one giving tours to potential buyers when they come to see the house, but you want to make sure that your client’s schedule and home security aren’t jeopardized at this stage.

Make sure your client understands that no one else will be permitted inside their house unless you or a licensed buyer’s agent are there. In terms of their function, gently suggest that it is in the seller’s best interest for them to avoid being there during open houses or showings since it may dissuade customers or distort their judgment when it comes time to make offer choices.

Explain when you’d want visitors to come to their house and when you’d like them to leave. Open houses will most likely be held on a regular basis until the house sells. Individual showings, on the other hand, may occur more spontaneously and at certain times on any given day of the week (with appropriate notice given to the homeowner). The seller will also need to provide you with a copy of their key or digital access code so that you may see their property.

The interface for showing time is called ShowingTime.

Consider utilizing ShowingTime to get safe and secure access to the property. ShowingTime is a smartphone app that enables agents to schedule visits and provides directions to the property. You’ll be able to define hours and days when your customers will be allowed or denied access, allowing you to ensure convenience.

ShowingTime will ask for comments after the appointment and will send you a message if the keys are not returned or if someone does not leave the property. It’s a terrific way to give your customers peace of mind when it comes to visitors to their house.

Go to ShowingTime.com to learn more.

9. Offers & Negotiations

The most difficult phase of the real estate process for sellers is sorting through bids and making counter-offers until an agreement is reached, since this is when the transaction becomes real. The seller hasn’t totally committed to selling their house until this moment.

Explain the procedure and establish reasonable expectations based on the existing market. In a seller’s market in a popular region, for example, they might anticipate several bids and may have to engage in a bidding war. In a sluggish market, the seller may be required to make price concessions, pay part or all of the buyer’s closing fees, or contribute funds for upgrades such as flooring or repainting.

Make it clear that this part of the process necessitates open and honest communication in order to ensure that you’re satisfying their requirements. To steer this phase of the dialogue during the listing presentation, use the seller’s replies to some of the questions you raised earlier, such as:

• When do you need to get out the door?
• Why are you on the move?
• Is obtaining a good deal or receiving it on time more essential to you?
• What will you do if you are unable to sell your home?

10. Closing & SOLD!

Because you covered the phases of the sales process before, you can keep this section short. However, if you have first-time homebuyers or those who want all the information, you should go through any extra concerns they may have concerning the final steps of the process that might affect the sale, such as:

• Contingencies
• Walk-through

Make sure you finish this section of the listing presentation on a good note by answering any queries they may have. Make it clear that the sales process may be lengthy and frustrating at times, but that you will do all possible to make it go well in the end. There will be relief and a new experience after everything is completed.

11. Make a plan for the next steps.

The sellers should be ready to commit to employing your services and confidence in your abilities to represent their property at this stage. However, you may not be the only person they’re thinking about hiring as an agent. Scheduling one or more next steps is an excellent strategy to continue the dialogue beyond this point.

If you still need to complete a detailed CMA report, schedule a time to walk through the property, and discuss the proposed listing price. Schedule it as soon as possible after the listing presentation to get ahead of the competition. You can also propose a time frame for them to be ready to schedule Staging a House or a photography and videography session. By keeping the conversation in a forward motion, you are setting yourself up to be their exclusive listing agent.

Additional Pointers for a Great Presentation

We have a few pointers on how to build your pitch now that you have the 10 items to add in your listing presentation and a free listing presentation template to alter. Your listing presentation’s content will be based on your expertise, the market, and your client, but how you present it may make all the difference.

Organize the Discussion

People may interrupt or attempt to take over the discourse during any presentation. It’s critical that you, as the professional, steer the discussion in the right direction. You may achieve so by using the following strategies:

• Be kind yet firm.
• Keep the emphasis on your story with the slides serving as a supporting background. Don’t overfill your slides (or any presentation pages) with descriptive text or photographs; keep the focus on your narrative with the slides serving as a supportive backdrop.
• Throughout the talk, maintain constant eye contact.
• Be excited about the material and passionate about it.
• Prepare for questions before giving a presentation.
• Pay attention to how your audience reacts.
• To get the seller back on track, ask questions.

Allow questions, but don’t wander too far from your presentation’s current subject. Maintaining control of the presentation will keep your customers engaged while also allowing you to stay focused on the matter at hand, which is why you are the ideal person to sell their property.

Demonstrate that you are concerned about their needs.

In your listing presentation, you will have the opportunity to promote your talents and competencies. Clients, however, are focused on how those items suit their wants, regardless of how amazing your reputation is.

“Remember, it’s not about the number of houses you’ve sold or the accolades you’ve received; it’s about meeting and surpassing their goals and requirements.” Yes, tell them about yourself, but don’t allow it take over the presentation.”

Instead of emphasizing on a recent achievement, for example, discuss why you received the honor and what it means to your prospective customer. Always keep your attention on the seller, their house, and how you can best satisfy their requirements.

Make a plan for adaptability.

Because each homeowner is unique, you must personalize your listing presentations. Be flexible enough to go into additional information when necessary or omit some aspects of your presentation. Whether your homeowner is tech-savvy, for example, check how they respond when you start talking about websites and landing pages to determine if they want to delve in or bypass it.

If you do wind up skipping portions of your presentation, remind them that you’ll leave them with additional information and that you’ll be accessible for questions if they have any later. When there are aspects of what you’ve stated that others don’t understand, they may ask a friend or family member to evaluate it and provide their perspective.

Treat everyone of your customers like VIPs.

Money is money, regardless of how much a house is worth, therefore treat your customers like VIPs so you can keep obtaining business. Bring lunch or buy them supper as you go through the CMA report during your listing presentation.

Breaking bread is something that friends do together, and it may make individuals feel valued as well as more receptive to talk. Paying the bill creates a sense of reciprocity, making it more likely that a customer would select you over a competition who hasn’t made such a personal commitment. This will provide you the opportunity to win over your customers both via real estate and a personal connection.

“Our listing assistant verifies the customer’s appointment and then ensures that the meeting is prepared by posting a VIP parking sign in the parking lot and directing the client to it. We have a welcome sign with the client’s name on the receptionist desk. The listing assistant welcomes the client, brings them coffee or water, and then has them view a seven-minute listing video that explains all of our marketing, value additions, and services.

“After the video concludes, the listing agent enters the room to address questions, review the CMA with the client, discuss their requirements and relocation plans, determine a listing price, and sign the listing papers. This is a one-of-a-kind approach to securing additional listings that has shown to be quite effective.”

It’s also crucial not to judge a book by its cover since you never know when a $100,000 seller may promote your services to a family member or friend who wants to sell a $1 million house. You’ll have more opportunity to create leads for your real estate firm if you treat all of your customers like VIPs.

As a sign of gratitude for the chance to present, you might even provide modest branded presents to your customers. They may be anything from a Frisbee to a dog dish as long as your real estate brand is printed on it. If you don’t already have a logo, Tailor Brands can help you design one. Simply visit their website, enter in your business name, and choose your preferred logo design designs. The logo may then be customized to your taste.

Tailor Brands can be found on the internet.

Perfection comes with practice.

The old adage “Perfection comes with practice.” is true for listing presentations, because you can’t jump in front of sellers expecting them to give you business without knowing your stuff. Role-playing with a co-worker or family member is a great way to bring your listing presentation off your laptop and into reality. You may be surprised to find that lines that sounded great in your head fall flat with other people.

Consider videotaping yourself and reviewing it afterwards to notice your facial expressions, where you struggle, and where you do your finest job. We are often our worst critics, and you can utilize that criticism to improve the appearance of your item.

Pro tip: Keep track of how long your presentation takes by timing yourself. You may not notice you’re rushing through or taking too long on particular areas, but pacing yourself might help you make the necessary modifications.

Emotion comes first, followed by logic.

While logic tells us to adhere to the facts, keep in mind that selling a property is frequently a highly personal and emotional choice, so allowing emotion to take the lead during your listing presentation isn’t a bad idea. Inquire as to why the customer is selling their house, and be attentive to the answers.

It might be for a pleasant cause, such as the birth of a child, the purchase of a vacation property, or a life shift. However, it might be for a sad or bittersweet reason, such as a death in the family, a job loss, or a move away from the house they grew up in. Despite the fact that this is primarily a financial transaction, being sympathetic and sensitive of a client’s emotional reasons for selling will get you farther than being a stickler for the facts.

Always be true to yourself.

There are many different kinds of real estate agents, so be true to yourself throughout your listing presentation and beyond. Be bubbly if you’re bubbly. If you’re bashful, stay that way. Be humorous if you’re funny.

If you attempt to be someone else, your customers will see you as dishonest and doubt your credibility. Although your personality is important, being confident, clear, and informed throughout your listing presentation demonstrates your talents and worth as a real estate agent, which will help you gain customers in the end.

Check out the post 9 Strategies to Get More Real Estate Listings for assistance finding listing possibilities so you may apply these abilities and your listing presentation template.

The “ listing presentation real estate template ” is a free template with customizable features that will allow you to create a professional looking listing for your property. The template is fully editable, so you can customize it to fit your needs and make it your own.

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The Ultimate Listing Presentation

Ted Greenhough

• March 24, 2021

Have you ever lost a listing to another agent and had the seller tell you it came down to a coin toss?

“We really liked what you both had to say, and it was a very difficult decision. Thank you so much for your time!”

That’s a kick in the guts. I’d rather be told that the other agent was ten times as good as me. At least that’s a clear explanation. 🥺

There are two potential reasons for the coin toss explanation:

• The clients are being kind and trying to let you down easy, or;
• It really was a coin toss.

A coin toss doesn’t necessarily mean you both had equally strong presentations. Actually, it’s far more likely that they were equally unconvincing, and the seller picked the agent “they felt more comfortable with.” Have you ever heard that kick-in-the-guts?

But a powerful, convincing presentation will overcome “who they like better” every time.

The Amateur Presentation

A CMA on its own is not a presentation. You’re supposed to be trying to convince people to hire you, not merely determining the price. The CMA is just one piece of a large puzzle.

I’ve seen probably 50 REALTOR® listing presentations, and most of them simply did not have a convincing explanation of why the seller should hire that agent over any other agent. 

When it comes to a one-on-one pitch to sell your services and potentially earn a five-figure commission from a single transaction, the lack of professionalism in our industry is astounding to me. Sorry. Not sorry. 😲

I mean, think about it, first name. You worked very hard to get to the kitchen table, ready to make your pitch to get the listing. And now you’re leaving this last and most vital step up to a coin toss?

That’s like hitting an in-field homer and then deciding to walk from third to home base. 

Watch the Demonstration

It’s not nearly as difficult as you might think to produce a highly impactful, educational presentation that builds trust and rapport, and blows every other agent out of the water. And, here’s the most important part:

It’s about much more than merely winning more listings. 🤔

My clients were often so impressed with my presentation they started recommending me to their family and friends before I had even listed their property. Then, they were way more cooperative with me throughout the process, looking to me with respect and following my advice, having already established myself as an expert during the listing presentation.

That means the listing itself was more successful, my clients were thrilled , and I got more referrals.

That’s the opposite of a vicious cycle! 😆

Would you like to see my presentation? Simply reply to this email, and I’ll send you a Zoom link to watch it from start to finish, beginning at 9:30 a.m. (MST) tomorrow, March 26.

You’ll notice a few things that are unique about my presentation. For example, I never once mention myself or my accomplishments. Why? Because nobody cares. 

My presentation is all about educating and creating trust and rapport.

See you tomorrow!

This article was inspired by module #14 – The Ultimate Listing presentation – part of the Agent Skills Master’s Program . 

In ‘The Ultimate Listing Presentation,’ I explain step-by-step how to create a powerfully persuasive and personalized slide presentation, including six major segments: The Market, The Price, Preparation, Marketing, Communication, and Negotiation. Never lose a listing you want, ever again. Here’s another article inspired by the same module: How to Educate Your Clients

4 thoughts on “The Ultimate Listing Presentation”

Please send me “The Ultimate Listing Presenation!”

Hi Rick. I actually teach you how to create your own in the Master’s Program! Are you the Rick Hunter from Battle Creek, Michigan?

Is it possible for me to get a copy of your ” The Ultimate Listing Presentation”?

Hi Richard, Sorry, but this is something I send to members when they’ve completed my course. However, if you’d like to sign up for the weekly Real Agent Memo, here is a link. Just scroll to the bottom. https://agentskills.com/real-agent-memo/

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• Listing Presentation Scripts

Listing Presentation Script for Real Estate Agents – Learn the listing presentation scripts and dialogues that top agents use in listing consultations to list more homes for sale.  An effective listing presentation script allows agents to conduct an efficient consultation by focusing on questions to determine the needs of clients rather than presenting a long and drawn out value proposition  containing all of the agent’s marketing activities and other credentials.   The ideas is to come from curiosity to determine the needs of the clients instead of simply telling sellers what you think they should want to hear in a traditional “dog-and-pony show” marketing presentation.

Not only does asking questions engage clients and build rapport, it also enables agents to quickly ascertain client needs and concerns so that they can be addressed right away.  Although agents should bring a marketing presentation materials to leave with their clients, it should only be referenced to address specific concerns that clients may raise during the consultation.  Before examining our listing presentation scripts below, watch as members of our agent panel reveal their favorite listing presentation scripts & techniques in this video .

Listing Presentation Scripts & Dialogues

Listing presentation scripts:  before viewing the home.

SCRIPT No. 1 – “I’m going to walk through the home with you looking at it through the eyes of a buyer, speaking aloud and candidly about what I see as a buyer would.  Is that alright with you?” (“Yes”)  “What I’m hearing from you is that you want me to be honest with you, correct?”  (“Yes”)  “So if I think there is something in your home that will hurt you financially, like something that needs to be updated, improved or fixed, you will want me to tell you?”  (“Yes”)  “Great! Then let’s get started.”

SCRIPT No. 2  – “Would you mind quickly filling out this quick Home Seller Information Questionnaire while I look through the home on my own so that I can see it through the eyes of a buyer to evaluate how updated it is and to see if there are any repairs needed that would prevent us from selling?”

SCRIPT No. 3  – “On a scale of 1 to 10, with 10 being the most honest, how honest do you want me to be?” (“10”)  “Great.  Now I’m not going to go through your home and tell you to move walls around, but I will provide you with some suggestions that will help you sell your home faster and give you the best return on investment.  Does that sound good to you?”

Listing Presentation Scripts:  Sitting Down at the Table

SCRIPT No. 1  – “Besides price, is there anything else you would like to know?”

SCRIPT No. 2 – “Now I’ve got a lot that I can show you today, but before we get started, tell me what questions you have for me?”

SCRIPT No. 3  – “First tell me, what are you most concerned about with selling your home?”

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Keynotes, Seminars and Workshops Presented by Bob Loeffler

Real estate listing presentation topics, 7 secrets to amazing listing success.

In this content-rich and inspiring presentation, your real estate agents will learn every single necessary strategy to become extremely successful as a Top Listing Agent. In fact, they will have the Sellers begging them to price their house to sell fast every time!

After This Presentation Your Agents Will Never Again …

• Have Trouble with For Sale By Owners !
• Have Trouble Converting Expired or Cancelled Listings into Real Listing Appointments!
• Become Frustrated by Non-Motivated Sellers

During this presentation attendees will learn the Success Mindset that every Fearless Agent has! Every Fearless Agent wakes up every day to their Amazing Skills that ordinary agents don’t have, the Focused Schedule that guarantees their profitability, and the Systems to make it all fun and easy!

Every Real Estate Company Owner knows that this is and Inventory driven business and the more Listings your Agents take, the more profitable your company will be! This is the Perfect First Fearless Agent Event for Your Team!

Fast Money Secrets to Working Buyers

In this inspiring and information-rich presentation, your real estate team will learn the TRUTH about working effectively and profitably with Buyers. Your Agents will learn the Fearless Agent Buyer Secrets that will get them a serious committed Buyer every single time.

Your Agents will train every Buyer how to win the bidding war that always happens on their favorite home! Your Agents will learn the secrets of managing their time and booking plenty of Super Qualified Buyers without ever having to pay for leads again.

Attendees will learn The Secret to Getting Plenty of Buyers so they can scrape the cream off the top and let your competition deal with the problem buyers!

This presentation also teaches attendees the secrets to grabbing FAST MONEY for those who prefer to work with Buyers, or for the Listing Agent who has too many Buyer leads to work with!

Investors! The Hidden Money Opportunity for Real Estate Agents

After attending this presentation, your Agents will thank you over and over for exposing them to this Amazing Secret that your competition can’t! Working with Buy-and-Hold Investors is one of the Easiest and most profitable secrets to a successful real estate career ever! When you have a Professional Investor Presentation, you have no competition! Give one Presentation and sell 10 houses! Investors will continue to refer you to other Investors and regular Buyers and Sellers too!

Discover how to instantly create profitability in your Real Estate Company or Real Estate Related Company by having a Fearless Agent Event every Quarter. This opportunity will change your company, your agents and your income forever!

Your company will become more profitable and your Agents will become more loyal. Your agents will thank you for providing the specialty training that they can’t get anywhere else!

7 Reasons to Hire Bob to Speak at Your Next Event

1. expertise.

When most speakers talk about sales, what they really are talking about is Marketing. Marketing is something you buy. Sales is an activity that you do. Marketing is a tool. Sales is a skill, and when your people have learned the “Science of Sales”, Marketing may no longer be necessary. Bob can motivate your team to learn the skills that will make them eager to produce.

2. Currency

The skills Bob teaches will never be obsolete or replaced. There will never be a need for spending money to implement these strategies. We live and die by the words we say in sales. There are no problems in sales that the right presentation will not fix and Bob can prove that to your team once and for all. It’s empowering! It’s motivating! It’s fun!

3. Relevance

Bob tailors his message to the right Skills, right Schedule, right Systems to your audience, and your current situation or market. Anything you would like Bob to focus on, or in some cases avoid, you can just let us know. We are committed to your success personally and that of your event, and your team.

4. Interaction

Bob has done comedy, radio, hundreds of speaking events and interacts with the audience so they are in on the joke! Engagement and fun are the goals. Doing what you love is a good goal, but avoiding what you hate is great! Let’s get your people so great at the high dollar activities that most salespeople avoid, that they will become addicted to Prospecting and Presenting like a Pro!

5. Easy to Work With

Bob will never forget to make you look like a hero in front of your people. He wants your audience to be thanking you for inviting Bob to speak! Anything we can do, any message you want them to get, we will customize for you! While he’s there, if you want an additional session for Leadership, or Management, just ask.

6. Experience

Bob has a unique perspective over thirty years, first as a failing real estate agent, then as a top producer, Managing real estate offices, Training agents, Broker, Recruiter, and now Owner of Fearless Agent a Company devoted to Coaching and Training Agents, Managers, Recruiters, Franchisees and Owners of Real Estate Companies.

7. Authenticity

The person you see on stage, is the same person you see offstage. Bob is just who he is. You know who and what you are getting the minute you have a conversation with Bob.

By the way, it all starts with a conversation. Feel free to call Bob on his cell phone at 480-385-8810 and schedule a time to talk about your upcoming event and how Fearless Agent and Bob Loeffler can make it a complete success for your company, your team, and you personally!

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9 Critical Components Every Real Estate Listing Presentations Needs in 2024

March 26, 2024

You’ve generated leads, networked with potential sellers, and found a prospective client. You must position yourself as the ideal agent to represent your prospective client’s home, and to do that, you’ll need to present a real estate listing.

A real estate listing presentation is a powerful business tool that demonstrates your expertise, impresses sellers, and increases your close rates. We understand the impact a powerful presentation can have on your business––so much so that we’ve built a tool into our platform to help you craft your own standout presentation.

Luxury Presence’s listing presentation tool is designed to help you increase your close rates with stunning professional presentations. We make the design process as simple as possible so you can focus on what really matters––your clients.

The 9 components of a winning real estate listing presentation

Our experts have compiled a list of everything you need to create a stellar real estate listing presentation. Following this guide can create lasting impressions that will turn prospective sellers into clients.

1. A Self-introduction

This section is vital––you want to establish your expertise and experience, build familiarity with your client, and then bring the focus back to them. Explain how your experience serves your client, clearly lay out what you and your brokerage can do for them, and seek common ground that builds trust and rapport.

Your listing presentation introduction should be statements of value––no fluff. Start by sharing your relevant experience, which includes how many years you’ve worked as a listing agent, the number of homes sold, and a brief anecdote about your success selling a similar home.

Then, move on to explain what your brokerage can offer these sellers. 

This is your opportunity to give an overview of the unique selling proposition you, your team, or your brokerage can provide. Sellers will be interested in knowing your brokerage’s level of success in the market, its reputation, the network of professionals that support and streamline your work, and specific metrics or standards that set your brokerage apart. 

This process can be overwhelming for clients, but your expertise and composure during the listing presentation will put them at ease.

2. Local housing market data

Sellers are frequently under-informed or overly optimistic about the current real estate market conditions. This is your opportunity to set expectations by preemptively correcting assumptions about the market in your area. Providing realistic generalizations at this stage can help temper disagreement or disappointment when you get to the pricing strategy. If the market is rocky, you can demonstrate confidence in expertly navigating through the current turbulence.

Your market overview should include data on local inventory, listing and selling prices for relevant comps, average days on market, and typical home improvements. Remember that while you see these numbers daily, home sellers don’t—everything you share with them should be clear and relevant to their situation. 

3. An explanation of the home selling process

Outlining the process sets expectations and showcases your value. Be flexible during this part of your real estate listing presentation. Some sellers may need more hand-holding and detailed answers, while a veteran home seller won’t need a detailed explanation of each process step.

Explain these process stages:

• Pre-Sale Activities : This includes filling out paperwork like the Seller’s Disclosure, arranging a home inspection, having marketing photographs taken, making repairs, and arriving at an agreed-upon price before the home goes on the market.
• Marketing : During this stage, you’ll create the listing and add all the details, prepare digital marketing content, stage the home, and get everything lined up for the day it goes on the market.
• Active Listing Period: Open houses, agent showings, and hopefully receive some offers.
• Accepting Offers : Walk your client through different strategies for this stage, such as accepting an offer they like or arranging for “best and final”—the day when all offers are due. Explain how you’ll present every offer and assure them that you’ll help them understand the pros and cons of each.
• Closing period : Sellers might not know what happens after an offer is accepted. Explain the option period, which has the potential for renegotiations, what happens in a month or so between accepting an offer and closing the deal, and options for leasebacks.

Be sure to include printed materials so the sellers can engage with your presentation and not worry about memorizing everything.

4. An explanation of the pre-listing work needed to be successful

If you haven’t seen the property yet, ask your seller questions to understand its condition. Is it move-in ready? Are there repairs or updates that will significantly alter the potential selling price?

Emphasize the value of having a home that looks beautiful and is in excellent condition. Explain depersonalization—it’s not a matter of the seller’s taste but rather about creating a generically stylish interior that any buyer can imagine making their own. Even if the seller isn’t willing to make repairs or renovations, professional cleaning and decluttering will positively affect buyers’ perceptions. 

5. A detailed pricing strategy

Ask the sellers about their priorities with the sale. Some must sell quickly, while others can wait for the highest possible number. Ask if they’re looking for a lease back or if there are any other strategic elements affecting their asking price. These factors will influence the total offer strategy.

Be ready with your comparative market analysis (CMA), which supports your pricing strategy through comps and relevant data. Sellers can be emotionally attached to their home; sometimes, sentimental value and a market price don’t match. Emphasize the importance of starting with an accurate listing price. If priced too high, a home can languish without offers.

6. The highlights of your marketing strategy

This is the point in the real estate listing presentation where you explain your planned marketing efforts and are clear about who is responsible for the costs. Some listing agents pay for photography and staging, while others have the sellers cover these expenses. 

Make sure to discuss the benefits and steps of these four basic marketing strategies:

Direct marketing

• Hosting open houses
• Listing the home on MLS and real estate sites
• Sending out mailers

Home staging

Discuss the particulars of staging, including your network of staging professionals and price ranges.

Photography and videography

Most listings, especially luxury properties, have professional photography and virtual tours . Speak confidently about your network of professional photographers and show samples from listings you’ve made in the past.

Social media posts

Discuss your social media strategy for home sales, including what platforms you use , posts specific to the listing , how you plan to promote open houses, and how this strategy has succeeded in past home sales.

Advertising

Present your plan for where the property will be listed. Add in any promising statistics or metrics to details.

• Your local MLS: This is a great way to differentiate yourself from home sellers who may be considering an FSBO. Only licensed agents have access to the MLS.
• Website and landing page: If you create property websites and landing pages for your properties, provide examples and discuss the benefits.
• Internet platforms such as Zillow and Realtor.com
• Social media: Find out how your sellers feel about social media and give them the option of whether or not you use it.

7. Expectations for showings and open houses

Take this opportunity in the listing presentation to explain how you will manage and host showings and open houses. Clients may feel uneasy thinking of strangers walking through their home. Assure them that you or a team member will always be present during an open house and that any private showings will always be conducted by a licensed agent.

8. Your offer and negotiation strategy

Give an overview of how the offer and negotiation process works. Assure sellers that you will present every offer that comes in, and you’ll walk through the particulars. Provide examples of different offer details they may see and the most common areas for negotiation beyond the offer price. Reassure the clients that you will always act in their best interests, an obligation of being a fiduciary.

9. Final questions and “The Ask”

At this point, the meeting is coming to a close. Answer any remaining questions and discuss what needs to happen before you can start with the pre-sale activities. And then—ask for their business. Politely assure the sellers that you have the skills and expertise needed to sell their home, and that you would love the opportunity. 

If they are ready to sign, complete the paperwork and finalize your pricing strategy. If they want more time to think things over, give them a deadline by which you will call them––and definitely call them on that date. 

Additional real estate listing presentation tips

Here are a few more things to keep in mind as you craft the strongest possible listing presentation:

Focus on the client’s needs

Every piece of information should be designed to serve the client’s needs and provide clear value. Cut away anything extraneous. Selling a home is a stressful process. Even though you’re used to the process, always be mindful of your client’s perspective and be ready to respond with empathy to their nerves and uncertainty.

Practice often

Nailing a listing presentation takes practice. To polish your performance, practice in front of team members or family. As you gain experience, you’ll be able to anticipate questions and concerns. Even when you’re comfortable with your skills, be sure to reevaluate your listing presentations occasionally.

Be authentic

Above all else, be authentic. Your clients need to feel like they can trust you. Always be transparent and honest.

Real estate listing presentations + Luxury Presence

Looking for even more advice and resources about successful real estate listing presentations? Our platform can help you develop business strategies and strengthen your network. To learn more about how we can help you grow your real estate business, reach out to our team today .

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