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The top list of academic search engines

1. Google Scholar

4. science.gov, 5. semantic scholar, 6. baidu scholar, get the most out of academic search engines, frequently asked questions about academic search engines, related articles.

Academic search engines have become the number one resource to turn to in order to find research papers and other scholarly sources. While classic academic databases like Web of Science and Scopus are locked behind paywalls, Google Scholar and others can be accessed free of charge. In order to help you get your research done fast, we have compiled the top list of free academic search engines.

Google Scholar is the clear number one when it comes to academic search engines. It's the power of Google searches applied to research papers and patents. It not only lets you find research papers for all academic disciplines for free but also often provides links to full-text PDF files.

• Coverage: approx. 200 million articles
• Abstracts: only a snippet of the abstract is available
• Related articles: ✔
• References: ✔
• Cited by: ✔
• Links to full text: ✔
• Export formats: APA, MLA, Chicago, Harvard, Vancouver, RIS, BibTeX

BASE is hosted at Bielefeld University in Germany. That is also where its name stems from (Bielefeld Academic Search Engine).

• Coverage: approx. 136 million articles (contains duplicates)
• Abstracts: ✔
• Related articles: ✘
• References: ✘
• Cited by: ✘
• Export formats: RIS, BibTeX

CORE is an academic search engine dedicated to open-access research papers. For each search result, a link to the full-text PDF or full-text web page is provided.

• Coverage: approx. 136 million articles
• Links to full text: ✔ (all articles in CORE are open access)
• Export formats: BibTeX

Science.gov is a fantastic resource as it bundles and offers free access to search results from more than 15 U.S. federal agencies. There is no need anymore to query all those resources separately!

• Coverage: approx. 200 million articles and reports
• Links to full text: ✔ (available for some databases)
• Export formats: APA, MLA, RIS, BibTeX (available for some databases)

Semantic Scholar is the new kid on the block. Its mission is to provide more relevant and impactful search results using AI-powered algorithms that find hidden connections and links between research topics.

• Coverage: approx. 40 million articles
• Export formats: APA, MLA, Chicago, BibTeX

Although Baidu Scholar's interface is in Chinese, its index contains research papers in English as well as Chinese.

• Coverage: no detailed statistics available, approx. 100 million articles
• Abstracts: only snippets of the abstract are available
• Export formats: APA, MLA, RIS, BibTeX

RefSeek searches more than one billion documents from academic and organizational websites. Its clean interface makes it especially easy to use for students and new researchers.

• Coverage: no detailed statistics available, approx. 1 billion documents
• Abstracts: only snippets of the article are available
• Export formats: not available

Consider using a reference manager like Paperpile to save, organize, and cite your references. Paperpile integrates with Google Scholar and many popular databases, so you can save references and PDFs directly to your library using the Paperpile buttons:

Google Scholar is an academic search engine, and it is the clear number one when it comes to academic search engines. It's the power of Google searches applied to research papers and patents. It not only let's you find research papers for all academic disciplines for free, but also often provides links to full text PDF file.

Semantic Scholar is a free, AI-powered research tool for scientific literature developed at the Allen Institute for AI. Sematic Scholar was publicly released in 2015 and uses advances in natural language processing to provide summaries for scholarly papers.

BASE , as its name suggest is an academic search engine. It is hosted at Bielefeld University in Germany and that's where it name stems from (Bielefeld Academic Search Engine).

CORE is an academic search engine dedicated to open access research papers. For each search result a link to the full text PDF or full text web page is provided.

Science.gov is a fantastic resource as it bundles and offers free access to search results from more than 15 U.S. federal agencies. There is no need any more to query all those resources separately!

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A Period Of Transformation Peter the Great was an exceptional leader of Russia Even though he did not always think of the people he transformed and modernized Russia The time period that Peter the Great was the leader was from 1682 1725 During his reign he modernize Russia and created a very strong army Peters reign was known as the period of transformation To start he moved the capital Enough work had been done on this new town by the serfs he placed to work and create the capital Peter named the capital of Russia St Petersburg which he named after himself With the founding of the new capital it was now a major European power politically culturally and geographically Also the place Peter decided to build this town was intentionally built so it blocked the entrance for enemy attacks Peter also transformed the culture and society It took 25 years but he altered every aspect of Russian life from the government industry technology education and culture For education he modernized the Old Slavic Church alphabet which helped understand European books and it also encouraged the first Russian newspaper and the creation of Russian Academy of Science 

Introduction Timothy Keller's Center Church targets the role of the church in today's society and politics The text is divided into three sections The Gospel The City and The Movement Though each section thoroughly explains the doctrine as it relates to today The City places emphasis on how to evangelize culturally For one to be effective when engaging with society research indicates the individual must be present practice discernment develop theology find courage speak clearly and love Keller declared if we are not deliberately thinking about our culture we will be conformed to it without ever knowing it is happening never the less the word declare that spiritual being should not conform to the world How can one establish change in society if there is no distinction between the behavior and minds of society and the church We as spirit led individuals must be intentional in our thoughts and our behavior Change is birthed by presence presence is formed through vision and vision comes from thought In other words the ambassadors of the gospel must be present before a shift can take place In Acts the fifth chapter the very shadow of Peter brought healing to the sick If Peter made his presence known the sick would have never experienced change This task sounds simple enough but being present in the world these days is made difficult because of the Christian sub culture the church has created around itself Being present means being a part of the community God has sent you to not just the community he wants you to help create 

As a way for the gospel to be restored the United States was the proper host because it was open territory The only reason that the United States was a proper host for the gospel was because the new government established believed in people having their inherent and inalienable rights The people of the United States now have the agency to choose their own life and are given that right when this country was born The restoration of the gospel of Jesus Christ and the founding of the United States are connected in more ways than just by coincidence It was by the power of God that it came to be at the perfect time and place It would have been impossible without God s guidance in establishing America to restore the gospel under the governments that existed at the time such as the Constitutional monarchy that was in place for the Spanish and the British While studying the Doctrine and Covenants I have learned that even with the perfect place and precise timing of the restoration it was still a very difficult time for the Latter Day Saints Had the United States of America not been through the revolution for their freedom the colonies would still be under church state rules that did not want for new churches to be formed And if no new churches would be established then Joseph Smith would not have been able to play the role that He was meant to by trying to decide if there was a true church on the earth The Revolutionary War and the rebellion of the colonists from the Church of England played a key role in the restoration of the gospel 

Case Application 2 A Seeds of Change at Grower's Choice A paper submitted to Webber International University In partial fulfillment for the Bachelor Of Science Degree in Business Administration Course Human Resource Management Introduction The Case Application 2A called Seeds of Change at Growers Choice is about an incident that happened at the Growers Choice a regional food market chain between a manager and an employee who is disabled The incident is about unauthorized accommodations The following incident leads to an intervention of the HR Director named Alonzo Nguyen Alonzo Nguyen and Harold Parker the CEO of Growers Choice wanted to take legal action against the manager and the disabled employee But the lawyer advised them to stop their legal threats because it could throwback to the company The reason for this is they were violating the Americans with Disabilities Act by not accommodation the employee s disability in first place The lawyer also gave the advice to get their act together and to look out for help in adjusting HR policies and practices with the organizational strategy Growers Choice main issue was that they were relying on the policies and practices of 40 years before 

Culture plays a vital role in business decisions and functionality Business culture covers an organization s characteristics such as values visions working style beliefs and habits which sets them apart from another A culture of business is mirrored in its dressing code business hours office system employee benefits turnover client satisfaction etc Business culture of each country shapes people behavior differently A good business culture could be considered as a glue that holds the company together Marasco 2002 HISTORICAL CONTEXT France officially known as the French Republic is an independent nation in Western Europe It ranks 5th for the world s largest economy and 3rd in Europe France is a nation that takes immense pride in its history and prominent culture In ancient times France was included in the Celtic territory known as Gaul or Gallia Its name is derived from the Latin Francia i e country of Franks who conquered that area during he 5th century at the time when Western Roman Empire was demolished Later in 9th century it became a separate country Due to the damages of World War II country suffered huge loss however it survived and emerged from the struggles to become world s export hub and a major part of European Community Noin 1993 France has one of the highest populations in the European Union in 2013 it was over 65 million people 

Hello is anyone there I am trying to talk to you using this screen of white paper thing that is writing with black letters to tell you my life it is so mysterious but I hope you are listening to this amazing story I am Immanuel Kant you may already know me because I am German philosopher during the enlightenment era of the late 18th century I guess the rumor about me is that I am the amazing person that Critique of Pure Reason Well let s not talk about my success not yet until I was older let s start from the beginning I was born on April 22 1724 in Konigsberg Prussia or what is now Kaliningrad Russia My parents ugh names are Johann Georg Kant my father and my mother is Regina Dorothea Reuter but this story I am telling you is not about them at all They thought I was a harness maker and our large family lived a humble life My whole family was part of the Protestant religious group are also called Pietists a German religious movement whose members strongly believed in religious experience and biblical study The religious part has a big part of my whole life since I was born until the day died I will always continue to like the pietists to appreciate what we have in life My elementary school life was at Saint George Hospital school and then at the college of Collegium Fridericianum a very good school with lots religious things were I stayed at 1732 until 1740 At the school I learned a lot really wonderful classic Latin literature and poet named Lucretius Then in 1740 I had entered into the University of Konigsberg as a theology student and soon after I became loving mathematics and physics 

EDUCATIONAL AUTOBIOGRAPHY ON SEXUAL EDUCATION Sexual education is a very important subject of discussion through all the stages of life Straight from childhood to adulthood sexual education is a topic that elicits some curiosity It is important that parents mentor their children properly from that tender age and help them form good ideologies on sexual matters This I believe is going to stick with them for as long as possible and even when they grow into adults who are capable of forming their own opinions inevitably they will be influenced by their parents counsel Other stakeholders in this issue are teachers These are the people who actually shape the children s future They are in custody of the kids for a longer time than parents With a proper educational system that incorporates sexual education a lot of trouble would be avoided For example teenage pregnancies Teachers need to continue talking to students in every one level of education about matters sexual education Peers and friends are also a great source of information Growing up my parents made sure ia associated with the right crowd lest I begin to pick on habits that they did not approve of My parents were very strict about the friends I kept It was a requirement that I brought all my friends home for them to be familiarized with each other I was told to drop some on a number of occasions 

Fear factor is a common television show aired by reality television With no doubts this is a popular show viewed by millions of people around the globe It comes in a form of entertainment program that I believe no other television program in the world could outshine Despite this the major question that has risen is to whether the ethics behind this television show is indeed questionable by people in the society As a matter of fact fear factor television show is a favorite TV show that has some type of ethical problem that the characters are facing The ethics of this show are doubtful because they defeat the purpose of airing the realities of life to the world Apart from that the show neglect the welfare of the characters and has always refused to acknowledge the negative impacts it has on the viewers in many parts of the world Technology has in the recent times progressed in various areas of life not leaving the field of multimedia communications of which television is amongst It is easier for people to notice how the current technology has affected the nature of programs that are aired on television Reality TV show has become a questionable and a bigger talk to the people as compared to its intentions of entertaining people Reality TV show is a type of TV programming which documents apparently improvised everyday circumstances and frequently exhibits an otherwise unidentified group of people who are normally nonprofessional actors though in certain shows superstars may take part 

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What Are the Best Sources of Free Essays: The Top Platforms You Need To Explore

Are you looking for the best sources of free essays? Take a look at how a free essay writing service can help you write your next paper.

Growing up, a lot of people have to write a research paper or two. Regardless of whether your academic paper needs to follow APA format, MLA format, or some other type of academic format, you need to form the basics of writing in high school.

Academic writing can be a challenge, and when you are given an essay topic, you might not know exactly how to proceed. There are plenty of free essay writing samples that you can use to get a feel for how to write a high-quality essay. Even though you certainly should not plagiarize a free paper, there are plenty of professional writers who seek writing help during the process.

If you are looking for a database that can provide you with plenty of writing tools to help you write term papers, take a look at some of the websites where you can find the best essays, and learn more about the different types of essays below.

The Different Types of Essays You Might Write

1. wowessays.com, 2. paperhelp.org, 3. evolutionwriters.com, what about paid databases, the final word on free essays, am i allowed to take a free essay and turn it in as a writing assignment, how do i know if i am reading a good essay, what do i need to do if i want to improve my writing.

Before you start taking a look at free databases that contain a variety of essays, you need to understand what type of essay you are looking for. Some of the types of essays you might be asked to write include:

• Expository Essay: The first type of essay is called an expository essay. With this writing assignment, you will be asked for information on a topic that is free from any type of opinion. In some cases, you might even be asked to write this on the spot during an exam. Your body paragraphs need to contain evidence to support your thesis statement.
• Argumentative Essay: The next type of essay is called an argumentative essay. This type of essay requires you to take a stance on a certain point. Of course, you will need to provide evidence to support the stance you take, but you will work your opinion into an argumentative essay more than you will an expository essay.
• Persuasive Essay: A persuasive essay is a very different essay when compared to an expository essay. In a persuasive essay, you will try to convince someone to take your point of view. Your thesis statement needs to make it very clear that you have an opinion on something, and then you need to use your body paragraph to support that opinion.
• Descriptive Essay: In a descriptive essay, he will try to describe something. Descriptive writing is more likely to focus on specific aspects of a certain topic instead of the entire topic itself. The body paragraphs need to be very logical, and your language should be vivid. Your reader should be able to picture something in his or her mind as your essay moves forward.
• Narrative Essay: The final type of essay is called a narrative essay. This is like a story. You may include anecdotes, emotions, and various insights to make the essay more interesting. Typically, you will write this essay using first-person pronouns. You might even have a plot, a climax, and a conclusion. 

Once you know what type of essay you are looking for, you can review a few options that could provide you with a free essay. 

One of the first websites you may want to visit is called WowEssays.com . This is one of the largest collections of free essays on the internet. It has nearly 100,000 entries, and there are numerous papers being added every day. Because this is such a large database, it must be organized cleanly. That is exactly what you should expect when you visit WowEssays. You can take a look at the essays by type, you can organize them alphabetically, or you can check out the papers in order of popularity.

There are plenty of types of papers you might find on this website. You might find a case study, a review, a book report, a research proposal, or even a business plan. There are also numerous essays you might find, including compare and contrast essays , admission essays, analytical essays, and evaluation essays.

The website comes with a search engine you can use to find the right type of paper to meet your needs. All you need to do is use a set of keywords or phrases, and you should be presented with research papers that are relevant to your topic. Each paper has a list of tags, and you can use it to select the right paper for your purposes. There is even a citation tool that can help you create MLA citations, APA citations, Chicago citations, and more. 

Finally, the database also provides you with numerous writing tools that can help you improve your grammar, readability, spelling, and numerous other writing aspects. This can help catch mistakes and improve your style.

Some of the benefits of using this database include:

• This is one of the largest essay databases available.
• The samples are all pretty good quality.
• There is an easy way for you to sort the essays and find what you are looking for.

The downside is that the samples are not available for download. If you are looking for a large database, consider checking out this website.

If you are looking for free essays from a professional writing service, you may want to explore PaperHelp.org . This is a website that offers a full-fledged custom-writing service. Therefore, this is also a place you can go if you want to ask a professional to craft an academic paper for you. Of course, this is not something they will do for free, but they do have a directory of free essays you can use as writing examples.

Given that PaperHelp.org usually focuses on providing paid essays, they do not have a very large database of free essays; however, there are still several hundred examples of essays available. What they lack in quantity they make up for in quantity. All of their papers are crafted by experts in the field, and the people who write the free essays also provide original papers for customers.

On this website, you can find article reviews, speeches, critical thinking papers, and even Capstone projects. You will also find a variety of essays, including personal essays , persuasive essays, and cause and effect essays.

Keep in mind that these free writing samples are part of the marketing strategy to convince you to rely on them to purchase custom papers. Therefore, there is a limited selection and there is no search engine available; however, if you take a look at the free essays, you will quickly realize that they are exceptional. They are a great example of how a high-level paper should be structured.

Some of the benefits of using this website include:

• All of the papers are exceptional.
• They are crafted by experts in the field.
• They are categorized by paper type.

Unfortunately, the database is relatively small, and there is no search engine available. If you need essays that look like they were written by a professional, consider using this database. 

You may also want to take a closer look at EvolutionWriters.com . This is a fantastic example of an academic writing service that can provide you with custom papers. Again, this service costs money, but there is a database of free samples that have also been written by their professional authors. Even though the database is relatively small, all of them look like they have been written by a professional.

Again, the free essays serve as a marketing tool to convince you to pay them to write a custom paper for you. There are numerous papers you will find in the database. Examples include speeches, research papers, book reports, and reviews.

You can also find narrative, argumentative, analytical, and persuasive essays. Even though this website may not provide the largest databases, all of the essays you can find here have been written by professionals. If you need an essay that can serve as a source of inspiration, you may want to check out some of the essays on this website.

Some of the benefits of using this platform include:

• All of the essays are very strong.
• They have been written by professional authors.
• The essays have been categorized by type of paper.

The database is relatively small, and there is no search engine available, but this is a great platform to use if you are looking for essays that have been written by experts.

These are a few of the best places you should look if you are interested in free essay options. At the same time, there are some paid choices available as well. These are websites that make money by selling subscriptions for recurring services or by selling by the essay. All of the essays need to adhere to strict academic standards, so you should feel confident that you are getting a solid essay. 

If you circle back to Wow Essays, you will find Wow Essays Premium. This is a platform that has more than 1 million samples in the paid database. Of course, you will need to pay a fee if you want to access these essays, but the per month price drops if you pay for more months upfront. With any subscription, you get access to an unlimited number of downloads and 24/7 live chat support. You can sort the essays by type, and you can find the one you need. 

You may also want to check out Magic Learning.com. This is a giant essay database that is arranged by type and topic. It contains more than one million samples, and you can purchase a subscription plan that varies from one week to six months. There is a search option that allows you to find the right essays to meet your needs.

This platform is significantly less expensive than Wow Essays, but you need to think about which platform provides the right quality to meet your needs. If you are willing to spend a few dollars, consider taking a closer look at both of these options.

If you are looking for essays that can serve as a source of inspiration, consider checking out a few of the platforms above. Keep in mind that you should never simply download one of these essays and submit them. Plagiarism is forbidden in the writing world, so you should only use these essays as a source of inspiration. Remember that essays come in many shapes and forms, so you need to make sure you find the right type of essay to meet your needs.

If you need professional help writing an essay, some of these platforms offer expert writers who can point you in the right direction. Some of these platforms also have writing tools you can use to improve your essays. You might even want to take a closer look at some of the paid options that can help you find the right paper.

FAQs About Free Essays

No, you should never submit something that is not your own work. These free essay databases are designed to provide you with examples of papers you can use as a source of inspiration. If you submit the same paper as somebody else, you can get in trouble for plagiarism.

A good essay should have plenty of evidence to support the claims it makes. It should also be logically laid out, making it easy for you to follow it from point to point. A good essay should also correctly cite its sources. This is particularly important if you are writing an academic paper.

The best way to improve your writing is to practice. Even though it can be difficult to write a good paper, it is something you can get better at as long as you practice regularly. Many of these platforms have professional writers that can give you advice. You may also want to take advantage of some advanced writing tools that can identify issues with your writing that you can improve. If you use every resource at your disposal, you should be able to write a better paper and improve your writing skills.

Bryan Collins is the owner of Become a Writer Today. He's an author from Ireland who helps writers build authority and earn a living from their creative work. He's also a former Forbes columnist and his work has appeared in publications like Lifehacker and Fast Company.

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Consumerism and the Conformity of Consumer Culture

This essay about consumerism discusses its pervasive influence on modern society, shaping identities and driving desires for material goods and trend adherence. It explores how consumerism promotes conformity and comparison, leading to dissatisfaction and a relentless pursuit of more. The essay critiques the environmental and social impacts of consumerism and advocates for conscious consumption, authenticity, and a shift towards defining success with well-being in mind, encouraging discussions on sustainable alternatives.

How it works

In the complex landscape of today’s world, consumerism stands out as a powerful influence, intertwining itself with the very essence of our daily lives and molding our identities and ambitions. It propels us into a vortex of desires, pushing us to find satisfaction in acquiring material goods, staying current with the latest trends, and embracing the allure of constant newness. Yet, in this rush of consumer activity, there’s a more subtle but pervasive trend: the uniformity dictated by consumer culture.

At its heart, consumerism relies on conformity. It subtly coerces people toward a uniform definition of success and happiness, marked by accumulating goods and chasing after status symbols. This silent pressure subtly persuades us that our value depends on our possessions and the image we present to the world.

A clear example of consumer conformity is evident in the rise and fall of various trends and fashions. Whether it’s the newest tech device, style trend, or lifestyle fad, people often feel driven to adapt their preferences and actions to match what is currently celebrated or accepted. This drive for conformity can stifle personal expression, drowning it out in a sea of communal consumption.

Additionally, consumer culture instigates a mindset of comparison and rivalry. Surrounded by images of lavish wealth and luxury lifestyles, people are continually faced with idealized versions of success tied directly to material wealth. This constant comparison breeds feelings of inadequacy and compels people to continuously strive for more, in a never-ending cycle of trying to keep up with societal benchmarks.

However, beneath the polished surface of consumer culture, there’s often a profound sense of void and disillusionment. Despite the promises of happiness through consumption, many find themselves trapped in a loop of longing and dissatisfaction, always chasing the next purchase or experience for a temporary sense of fulfillment. Thus, consumerism often acts as a poor substitute for deeper, more meaningful sources of satisfaction, perpetuating a culture of endless desire.

Moreover, the drive for conformity in consumer culture exacts a significant toll on society and the environment. The unyielding quest for growth and profits leads to environmental destruction, depletion of resources, and climate change, while also deepening social inequalities and perpetuating global injustices. The true cost of our consumer habits is often obscured, revealing a darker side of exploitation and unsustainability behind the consumerist façade.

Confronted with these issues, it is crucial to reconsider our engagement with consumer culture and redefine what constitutes true success and fulfillment. This involves shifting focus from mere acquisition of material goods to embracing a broader concept of well-being that includes social, environmental, and spiritual aspects.

A possible route to transformation involves promoting conscious consumption. By motivating people to make thoughtful choices regarding their purchases, and to consider the social and environmental consequences of their consumption patterns, we can foster a more sustainable and fair consumer culture. This could include supporting ethical and eco-friendly brands, minimizing waste through deliberate consumption, and pushing for policies that favor social and environmental justice.

Additionally, nurturing a culture that prizes authenticity and individuality can counteract the conformity inherent in consumer culture. By valuing diversity and promoting genuine self-expression, we can create environments where individuals feel encouraged to resist consumer pressures and chart their own courses toward true fulfillment.

Ultimately, the uniformity found in consumer culture mirrors deeper societal norms and values. Addressing this issue fully requires initiating broader discussions about the systems that sustain consumerism and exploring alternative ways of organizing economies and societies that prioritize human and ecological well-being.

In sum, consumerism and the conformity it fosters are deeply interwoven, significantly influencing our values, identities, and actions. By recognizing the effects of consumerism on our lives and striving for sustainable and just alternatives, we can start to loosen its hold and cultivate a culture that places greater value on authenticity, connection, and overall well-being.

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How To Write a Reference Letter (Examples and Free Template)

Pass along your praise in a meaningful way.

Teacher job searches frequently require something many other careers don’t: a letter of reference. Both principals and teachers may find themselves asked to write these letters for their employees or coworkers. Wondering what to include and how to make the recommendation useful? Here’s how to write a reference letter for a teacher.

Want to make things even easier? Grab our free reference letter printable template, which walks you through the whole process. Just fill out the form on this page .

What is a reference letter?

How to write a letter of reference, reference letter example: principal for teacher, reference letter example: teacher for coworker.

Reference letters are just what they sound like: a testimonial about a person’s professional qualifications, abilities, and achievements. They’re written by someone who knows the applicant well and can speak to specifics about their career.

These days, most jobs don’t require reference letters since employers perform reference checks themselves. However, academia is different. Many teaching jobs require candidates to submit written letters of reference as part of their application packet. This is just one part of their overall evaluation of a candidate, of course. But these letters remain a key part of many teachers’ job searches.

Letter of Reference vs. Letter of Recommendation

These two terms are often used interchangeably, but reference letters are almost always specific to a job search. Students often need letters of recommendation for scholarships and college applications. If you need help writing a letter of recommendation for a student, check out these articles:

• Tips for Writing a College Recommendation Letter
• Strong Scholarship Recommendation Letter Examples

Writing a reference letter can feel like a daunting task, but these tips can help. Don’t forget to grab our free printable letter of reference template too!

Review Reference Letter Samples

If you’ve never written a reference letter or you want to up your game, take a look at some samples first. One of our favorite ways to do it is to use AI like ChatGPT to generate some reference letter samples specific to your situation. You definitely don’t want to copy these word-for-word, but you might find some helpful phrases or get a better idea of the format you should use. We’ve included some sample letters below too.

Brainstorm Ideas First

Before you begin writing, do a quick brainstorming session and jot down your thoughts about these prompts:

• What three words first come to mind when you think of this teacher?
• List this person’s biggest strengths as an educator.
• List a few times when this teacher really impressed you.
• Has this person won any awards or accolades worth mentioning?
• What makes this teacher special compared to their peers?
• What would this teacher’s students say about them? What about parents or co-workers? (If you have examples, round them up to include in the letter.)

Personalize the Letter

If you can, try to write a letter that’s specific to the job the teacher needs a reference letter for. Find out what they’ll be doing in their new role or position so you can include the most relevant qualities in your recommendation. Some reference letters are more general, so it’s OK if you can’t personalize them to the job.

Ask the teacher if there’s anything specific they’d like you to mention. You may also ask if there’s anything they’d prefer to keep confidential. For instance, if the teacher has a disability, they may not want to disclose that information yet.

Write an Introduction

Introduce yourself and explain your relationship to the teacher you’re providing a reference for. Include information such as how long you’ve known them and whether you’re speaking as a colleague, coworker, mentor, or supervisor.

Verify Their Qualifications and Experience

In the next paragraph, speak to the teacher’s education, including any special certifications or professional development achievements. Mention any awards, honors, or accolades they’ve earned. You can keep this section fairly short; the teacher has likely listed all of this on their CV already. Your reference letter will just help verify these qualifications.

Highlight Their Best Qualities

In the body of your letter, write two or three paragraphs that really help identify what makes this teacher special. Don’t try to squeeze in everything you know; instead, think about what really helps the person you’re recommending stand out. For each paragraph, focus on one of these areas (or other relevant topics), choosing the two or three overall that seem most important for this person.

• Subject matter knowledge and expertise
• Pedagogy skills
• Student and/or parent relationships
• Professional development
• Community relations
• Communication skills
• Leadership roles
• School pride and loyalty
• Personal traits, such as passion, enthusiasm, dedication, creativity, etc.

Provide Specific Examples and Anecdotes

This is where you really have the chance to make your letter valuable to the candidate. It’s easy to describe a person as “passionate about recognizing diversity” or “excellent at differentiating learning.” Without examples, though, these are just words. Try to anchor each quality you mention with specific examples or anecdotes that back up those words. Here are a couple of examples:

• “Alana is passionate about recognizing and celebrating diversity in her classroom. She frequently draws on her strong community relationships to bring diverse speakers and cultural activities to her classroom. Last fall, she organized an incredibly popular school-wide Diversity Fair where students and their families were encouraged to share their own cultures and experiences and learn from each other. One parent noted, ‘I’ve lived in this community for three years, but this is the first time I really feel like I know my neighbors.’”
• “One of Jamie’s strongest qualities is their ability to differentiate learning for their students. They’re always willing to determine what’s keeping a student from doing their best and finding new ways to overcome challenges. For instance, Jamie was instrumental in helping our school implement text-to-speech software that assists struggling readers and those who have visual impairment. This leveled the playing field in their history and geography classes, helping students focus on the subject at hand instead of spending too much time deciphering text.”

Conclude With a Strong Endorsement

You’ve come all this way, so don’t fall short at the very end! This is the time to state your personal recommendation in no uncertain terms. Sum up your major points, and offer to provide more information if needed.

• “I’m pleased to recommend Alana Whitmore for an elementary teaching position at your school. Her commitment to diversity, creative classroom approaches, and compassion for students and fellow coworkers would make her an excellent addition to any education team. If you want to discuss her qualifications further, don’t hesitate to contact me.”

Write Professionally and Proofread Carefully

This is a business communication, so strive for a professional but warm tone overall. If it’s a paper letter, use the standard business letter format (on your school letterhead if you’re an administrator). In an email, be sure your signature includes contact information such as a phone number and school address.

Don’t forget to proofread! A letter riddled with spelling errors and grammar mistakes is unlikely to hold much sway with a hiring committee or selection panel. Use a program like Grammarly to help you edit your letter until you’re satisfied with the final version.

Dear Hiring Committee,

I am writing to enthusiastically recommend Alana Whitmore for any opportunity that may arise that aligns with her exceptional skills and dedication as an elementary school teacher. In my capacity as the principal of Maya Angelou Elementary, I have had the privilege of witnessing firsthand the invaluable contributions Alana has made to our school community.

Alana has worked here for seven years, three as a fifth-grade teacher and four in third grade. She came to us fresh from earning her teaching certification at Lancaster University, and continued her education over the last several years to earn her Master’s of Education in Curriculum Design and Development. She was honored with our district’s Teacher of the Year award in 2022 and was the keynote speaker at our state’s education conference in 2023.

Alana is an exemplary educator who consistently demonstrates a deep commitment to the academic and emotional growth of her students. Through her inventive teaching methods and personalized approach, she ensures that every child in her classroom is provided with opportunities to thrive and succeed. During a recent observation, I noted how she cleverly adapted her unit on volcanoes to embrace different learning styles. She provided choices like watching a video, reading an article, or listening to a short podcast to build background knowledge. Students individually chose the option they preferred, then used their knowledge to work with a partner to design a poster, write a report, or give a short presentation on the topic. Students were all engaged throughout the process, enjoying a measure of autonomy while still meeting the stated learning objectives.

Furthermore, Alana excels in building strong and collaborative relationships with parents and guardians. She understands the importance of fostering open communication and partnership between home and school, and she actively seeks opportunities to involve families in their child’s education. One parent reached out to me to share these thoughts: “Ms. Whitmore is the first teacher who seems to care about me as a parent and a person. She went out of her way to arrange a videoconference that met my hectic work schedule, and seemed genuinely interested in the suggestions I had for helping my son. Knowing that she really cares has made this school year so much better for us all.”

In addition to her effectiveness in the classroom and with parents, Alana is highly regarded by her colleagues for her collaborative spirit and willingness to share her expertise. Last year, she helped organize a very well-received professional development day, with a variety of sessions that allowed every teacher to find a subject that truly mattered to them. She serves as a mentor to one of our new teachers, who told me that Alana has helped him see how he can put his college educational theories into practice in the real world. Other teachers regularly share praise for Alana’s cooperative spirit, and she’s been awarded “Coworker of the Year” by our staff three years in a row.

Alana embodies the qualities of an exceptional educator: She is dedicated, passionate, and deeply invested in the well-being and success of her students. Her commitment to differentiation, parent relationships, and collaboration sets her apart as a truly outstanding teacher. I wholeheartedly recommend Alana Whitmore for any role or opportunity where her skills, expertise, and dedication can make a meaningful impact. Please feel free to contact me if you require any further information.

Gina Torres Principal, Maya Angelou Elementary

Dear Selection Committee,

I am writing to enthusiastically recommend Jamie Lin for any teaching position that may become available within your school. As a fellow teacher and colleague at Ridgemont High School, I have had the pleasure of working closely with Jamie and have witnessed firsthand their exceptional talents and dedication to the field of education.

Jamie came to our school as a teacher of history and geography in 2019, working with ninth- through twelfth-grade students each year since. Before joining our team, they earned their Master’s Degree in Education with a focus on diversity studies. During Jamie’s four years here, they have been nominated for Teacher of the Year three times and received the award in 2023. Jamie frequently speaks at educational conferences on subjects like cultural relevance and student diversity.

One of Jamie’s greatest strengths is their ability to foster diversity and inclusivity within the learning environment. Whether discussing historical events or exploring global cultures, Jamie ensures that all students feel valued, respected, and represented in the curriculum. They frequently draw on their strong community relationships to bring diverse speakers and cultural activities to the classroom. Speakers and cultural presentations have included representatives of several indigenous communities and local authors from a variety of backgrounds. They also invite community politicians and activists to debate key issues, while students observe and then question the speakers themselves.

In addition to their dedication to diversity, Jamie is a remarkably creative educator who consistently goes above and beyond to engage students in meaningful and thought-provoking learning experiences. They have a passion for project-based learning, teaching critical thinking and problem-solving by having students tackle real-world issues. Through their projects, Jamie’s students have painted cultural murals on the walls in the school courtyard, helped translate our school handbook and other documents into three different languages, and created clubs for fellow students interested in topics like history, geography, and global cultures. Jamie believes in demonstrating what you’ve learned in meaningful ways, and their students thrive in this environment.

Furthermore, Jamie excels at building strong community relationships both inside and outside the classroom. They actively collaborate with colleagues, parents, and community members to create a supportive and enriching learning environment that extends beyond the walls of the school. Last fall, Jamie organized an incredibly popular school-wide Diversity Fair where students and their families were encouraged to share their own cultures and experiences and learn from each other. One parent noted, “I’ve lived in this community for three years, but this is the first time I really feel like I know my neighbors.”

Overall, Jamie Lin is an exceptional educator who embodies the qualities of excellence, creativity, and community engagement. Their passion for teaching, dedication to diversity, and innovative approach to education make them an invaluable asset to any school community.

I wholeheartedly endorse Jamie Lin for any teaching position and am confident that they will continue to make a positive impact on the lives of their students and colleagues. Please feel free to contact me if you require any further information.

Fatima Sundaram Teacher of Civics and Government, Ridgemont High School

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This free editable template guides you through the process of how to write a reference letter. Just fill out the form on this page for instant access.

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The 5 Best Free Antivirus Software Programs of 2024

There’s basically no excuse for not having top-notch antivirus software on your personal computers these days.

You have multiple well-rated — and no-cost — options to choose from, as PCMag’s latest ratings of free antivirus programs illustrate.

To reach its findings, the publication tested 38 antivirus products and examined the results of other independent labs that have tested the programs.

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The best free antivirus software

PCMag awarded its “Editors’ Choice” honor for 2024 to Avast One Essential . It earned an “outstanding” overall rating of 4.5 out of 5 from PCMag.

In writing about the rankings, Neil J. Rubenking, PCMag’s lead analyst for security, says:

“Avast has been supplying antivirus protection for as long as there’s been an antivirus industry … All four of the independent testing labs we follow include Avast in their reporting, and it aces almost every test. It also takes high scores in our own hands-on testing.”

However, PCMag published its 2024 ranking of free antivirus software before the U.S. Federal Trade Commission fined Avast $16.5 million for selling users’ data. So you might want to consider one of the runners-up instead.

AVG Antivirus Free and Bitdefender Antivirus Free for Windows tied for the second-place spot, with each scoring an “excellent” 4 out of 5. AVG was named “best for useful bonuses,” and Bitdefender is “best for no-frills protection.”

Rounding out the top five are Avira Free Security and Microsoft Defender Antivirus , each earning a “good” rating of 3.5 out of 5.

Related: 10 Ways to Nail Savings on Your Remodeling Project

Kaspersky Free, which once ranked highly, is conspicuously absent from the list. PCMag notes that Kaspersky’s Russian origins and the war in Ukraine have caused many governments and organizations to censure and cut ties with the business. The Federal Communications Commission has gone so far as to say Kaspersky is a national security threat, and as a result, PCMag no longer recommends their products.

Should you pay for antivirus protection?

PCMag says that paid antivirus programs offer more protection and better protection than free versions. What’s more, tech support may be limited for free program users.

Whether you should pay for antivirus protection comes down to your budget. If a paid program isn’t in your budget, perhaps try a few of the free programs to see which you like best.

One exception is for business computers. PCMag notes that free antivirus programs are often free only for noncommercial use, meaning only for use on personal computers.

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NPR in Turmoil After It Is Accused of Liberal Bias

An essay from an editor at the broadcaster has generated a firestorm of criticism about the network on social media, especially among conservatives.

By Benjamin Mullin and Katie Robertson

NPR is facing both internal tumult and a fusillade of attacks by prominent conservatives this week after a senior editor publicly claimed the broadcaster had allowed liberal bias to affect its coverage, risking its trust with audiences.

Uri Berliner, a senior business editor who has worked at NPR for 25 years, wrote in an essay published Tuesday by The Free Press, a popular Substack publication, that “people at every level of NPR have comfortably coalesced around the progressive worldview.”

Mr. Berliner, a Peabody Award-winning journalist, castigated NPR for what he said was a litany of journalistic missteps around coverage of several major news events, including the origins of Covid-19 and the war in Gaza. He also said the internal culture at NPR had placed race and identity as “paramount in nearly every aspect of the workplace.”

Mr. Berliner’s essay has ignited a firestorm of criticism of NPR on social media, especially among conservatives who have long accused the network of political bias in its reporting. Former President Donald J. Trump took to his social media platform, Truth Social, to argue that NPR’s government funding should be rescinded, an argument he has made in the past.

NPR has forcefully pushed back on Mr. Berliner’s accusations and the criticism.

“We’re proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories,” Edith Chapin, the organization’s editor in chief, said in an email to staff on Tuesday. “We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world.” Some other NPR journalists also criticized the essay publicly, including Eric Deggans, its TV critic, who faulted Mr. Berliner for not giving NPR an opportunity to comment on the piece.

In an interview on Thursday, Mr. Berliner expressed no regrets about publishing the essay, saying he loved NPR and hoped to make it better by airing criticisms that have gone unheeded by leaders for years. He called NPR a “national trust” that people rely on for fair reporting and superb storytelling.

“I decided to go out and publish it in hopes that something would change, and that we get a broader conversation going about how the news is covered,” Mr. Berliner said.

He said he had not been disciplined by managers, though he said he had received a note from his supervisor reminding him that NPR requires employees to clear speaking appearances and media requests with standards and media relations. He said he didn’t run his remarks to The New York Times by network spokespeople.

When the hosts of NPR’s biggest shows, including “Morning Edition” and “All Things Considered,” convened on Wednesday afternoon for a long-scheduled meet-and-greet with the network’s new chief executive, Katherine Maher , conversation soon turned to Mr. Berliner’s essay, according to two people with knowledge of the meeting. During the lunch, Ms. Chapin told the hosts that she didn’t want Mr. Berliner to become a “martyr,” the people said.

Mr. Berliner’s essay also sent critical Slack messages whizzing through some of the same employee affinity groups focused on racial and sexual identity that he cited in his essay. In one group, several staff members disputed Mr. Berliner’s points about a lack of ideological diversity and said efforts to recruit more people of color would make NPR’s journalism better.

On Wednesday, staff members from “Morning Edition” convened to discuss the fallout from Mr. Berliner’s essay. During the meeting, an NPR producer took issue with Mr. Berliner’s argument for why NPR’s listenership has fallen off, describing a variety of factors that have contributed to the change.

Mr. Berliner’s remarks prompted vehement pushback from several news executives. Tony Cavin, NPR’s managing editor of standards and practices, said in an interview that he rejected all of Mr. Berliner’s claims of unfairness, adding that his remarks would probably make it harder for NPR journalists to do their jobs.

“The next time one of our people calls up a Republican congressman or something and tries to get an answer from them, they may well say, ‘Oh, I read these stories, you guys aren’t fair, so I’m not going to talk to you,’” Mr. Cavin said.

Some journalists have defended Mr. Berliner’s essay. Jeffrey A. Dvorkin, NPR’s former ombudsman, said Mr. Berliner was “not wrong” on social media. Chuck Holmes, a former managing editor at NPR, called Mr. Berliner’s essay “brave” on Facebook.

Mr. Berliner’s criticism was the latest salvo within NPR, which is no stranger to internal division. In October, Mr. Berliner took part in a lengthy debate over whether NPR should defer to language proposed by the Arab and Middle Eastern Journalists Association while covering the conflict in Gaza.

“We don’t need to rely on an advocacy group’s guidance,” Mr. Berliner wrote, according to a copy of the email exchange viewed by The Times. “Our job is to seek out the facts and report them.” The debate didn’t change NPR’s language guidance, which is made by editors who weren’t part of the discussion. And in a statement on Thursday, the Arab and Middle Eastern Journalists Association said it is a professional association for journalists, not a political advocacy group.

Mr. Berliner’s public criticism has highlighted broader concerns within NPR about the public broadcaster’s mission amid continued financial struggles. Last year, NPR cut 10 percent of its staff and canceled four podcasts, including the popular “Invisibilia,” as it tried to make up for a $30 million budget shortfall. Listeners have drifted away from traditional radio to podcasts, and the advertising market has been unsteady.

In his essay, Mr. Berliner laid some of the blame at the feet of NPR’s former chief executive, John Lansing, who said he was retiring at the end of last year after four years in the role. He was replaced by Ms. Maher, who started on March 25.

During a meeting with employees in her first week, Ms. Maher was asked what she thought about decisions to give a platform to political figures like Ronna McDaniel, the former Republican Party chair whose position as a political analyst at NBC News became untenable after an on-air revolt from hosts who criticized her efforts to undermine the 2020 election.

“I think that this conversation has been one that does not have an easy answer,” Ms. Maher responded.

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected] . More about Benjamin Mullin

Katie Robertson covers the media industry for The Times. Email:  [email protected]   More about Katie Robertson

Teenagers given referral orders for writing 'Free Palestine' on war memorial

WATCH: A Palestine flag was placed on Rochdale Cenotaph which caused anger among the community

By Georgina Cutler

Published: 23/04/2024

The Rochdale Cenotaph was damaged over a two-day period by separate teenage attackers

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Three teenagers have received community-based sentences after writing the words "Free Palestine" on Rochdale Cenotaph.

Adeem Ahmed and Amaan Tariq, both 18, and a 17-year-old - who cannot be named for legal reasons - were given six-month referral orders.

On November 7 last year, the town’s war memorial was targeted just one day after a separate incident where two other teenagers damaged poppy wreaths while shouting antisemitic language.

Ahmed, Tariq and the 17-year-old pleaded guilty to criminal damage and were set to face trial this month after they denied the damage was racially aggravated.

However, the Crown Prosecution Service discontinued the trial "on evidential grounds".

The trio were then sentenced to the referral orders and forced to pay £140 in compensation, £85 court costs and a £26 victim surcharge.

Tariq and the youth also pleaded guilty to the theft of spray cans and paint brushes from B&M Bargains in Rochdale.

When District Judge Joanne Hirst fixed the trial date she told the teenagers: "You have pleaded guilty to a very serious offence.

LATEST DEVELOPMENTS:

• 'No confidence!' Tory MP demands overhaul of Met as he blasts 'aggressive' marches
• Barclays Bank in London targeted by Palestine activists as glass front shattered
• Palestine activists disrupt Somerset Council meeting hours after protests in London and Kent

"Desecration of a cenotaph is not a normal case of criminal damage.

"War memorials are generally expected to be treated with respect.

"You might be interested to know that more than five-and-a-half million Muslims died in the Second World War fighting for freedom.

"Be under no illusion that the sentence will be serious because of the serious nature of the desecration of cenotaphs."

Police locked down the London Cenotaph ahead of Armistice Day protests

In a separate case, two 17-year-old boys were sentenced to 10-month referral orders in January over the damage to the memorial wreaths on November 6.

The duo filmed the offence before uploading the video to social media.

The teenagers claimed they were furious after seeing a video online of a man removing Palestinian flags from the cenotaph.

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Senior NPR editor resigns after accusing outlet of liberal bias

An editor for National Public Radio resigned Wednesday just days after he inflamed the ongoing culture war about mainstream media with an essay about what he considers the news outlet’s liberal leanings.

Uri Berliner, who was a senior business editor, wrote an essay for the right-leaning online publication The Free Press in which he said he believes NPR is losing the public’s trust. 

NPR, a nonprofit radio network, has an “absence of viewpoint diversity,” he wrote in the essay, which was published April 9. It “has always had a liberal bent,” but now an “open-minded spirit no longer exists within NPR,” he wrote.  

The essay triggered a wave of scrutiny of NPR from conservatives, some of whom responded to it with calls to defund the news organization, which receives federal funding through the Corporation for Public Broadcasting. NPR says on its website that federal funding is “essential” to NPR but that “less than 1% of NPR’s annual operating budget comes in the form of grants from CPB and federal agencies and departments.”

In a resignation statement on X, Berliner briefly elaborated on the reason for his departure, which came days after NPR reported that it had suspended him for five days without pay following the op-ed’s release. 

NPR’s chief business editor, Pallavi Gogoi, had told Berliner about its requirement to secure approval before he appeared in outside media, according to NPR’s report.

“I don’t support calls to defund NPR,” Berliner wrote. “I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism.  But I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems at NPR I cite in my Free Press essay.” 

Berliner did not immediately respond to a request for comment Wednesday. A representative for NPR said it “does not comment on individual personnel matters.” 

Berliner’s essay gained traction on X, with many conservatives homing in on his thoughts about NPR’s political makeup. He wrote: “In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans. None.” 

He also criticized NPR’s coverage, or lack thereof, of certain stories, such as the Mueller report, Hunter Biden’s laptop, the origins of Covid-19 and systemic racism following the murder of George Floyd.

High-profile supporters of Berliner’s essay, including former President Donald Trump and X owner Elon Musk, shared criticism of NPR and its CEO, Katherine Maher. 

“NO MORE FUNDING FOR NPR, A TOTAL SCAM! EDITOR SAID THEY HAVE NO REPUBLICANS, AND IS ONLY USED TO ‘DAMAGE TRUMP.’ THEY ARE A LIBERAL DISINFORMATION MACHINE. NOT ONE DOLLAR!!!” Trump wrote on Truth Social on April 10.

Musk wrote on X that the “head of NPR hates the Constitution of the USA” in response to a clip of Maher discussing the challenges in fighting disinformation and honoring the First Amendment right to free speech.

Meanwhile, some journalists at NPR pushed back against Berliner’s accusations.

“Morning Edition” co-host Steve Inskeep shared his take in a post on his Substack newsletter , saying he believes Berliner failed to “engage anyone who had a different point of view.”

“Having been asked, I answered: my colleague’s article was filled with errors and omissions,” he wrote, adding, “The errors do make NPR look bad, because it’s embarrassing that an NPR journalist would make so many.”

NPR’s chief news executive, Edith Chapin, also denied Berliner’s assessment of the newsroom in a memo to staff members, according to NPR .

“We’re proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories,” she wrote. “We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world.”

Maher also said Monday in a statement to NPR : “In America everyone is entitled to free speech as a private citizen. What matters is NPR’s work and my commitment as its CEO: public service, editorial independence, and the mission to serve all of the American public. NPR is independent, beholden to no party, and without commercial interests.”

Daysia Tolentino is a culture and trends reporter for NBC News.

More From Forbes

10 free seo tools every freelancer needs in 2024.

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Every freelancer needs to have an SEO strategy and analytical tools in their freelancing toolkit, to ... [+] maintain sustainable and cost-effective success

Every successful freelancer knows that it takes a thorough understanding of one's market, competitors, and customers to consistently have a sustainable income, and to maintain an edge in the race for freelance talent.

With more than half of the U.S. workforce turning to side hustles as a primary or secondary source of income to help the manage the soaring costs of living, and an estimated 1.57 billion freelancers globally, the competition is fierce and the freelancer market is becoming saturated, making it more difficult to secure gigs and attract clients.

This is why every freelancer should have SEO tools in their toolkit, so they can gather useful data to inform their decision-making. This helps in critical processes that freelancers face on a day-to-day, such as knowing what tags or hashtags to use when creating content, assessing search trends to identify new product or service ideas, and remaining relevant in today's conversations to keep their audience (for their personal brand) and customers engaged, on social media and on their websites.

But of course, you opted in to become a freelancer because you're barely able to make ends meet, and with the mortgage price spike , money is tighter than ever. So paying for comprehensive SEO packages such as Semrush may not be your first move, at least not when you're starting out and trying to launch your side hustle (or main hustle) with as little capital as possible.

‘Shōgun’ Episode 10 Review: A Powerful Finale, But Not What I Was Expecting

Trump ally warned ex-president about keeping classified docs—over a year before indictment, fbi filing says, the trump media stock price (djt) is about to adjust down by -22.7%.

The good news is that there are free SEO tools that can be just as effective—at least to begin with—depending on what you're using them for.

But first, what exactly is SEO anyway and why is it important?

What Is SEO And How Does It Work?

SEO means Search Engine Optimization, and this simply means that your web pages and content are well-optimized for search engines, especially the most popular ones such as Google and Bing.

SEO is one of the most effective and most critical digital marketing strategies, and it helps you position your personal brand to thousands, potentially even millions, of customers, once you learn to do it right. It's been estimated that Google processes 8.5 billion searches every day, and occupies 92% of the search engine market. So even if you had less than a 1% share of this market, you have the opportunity to secure many high-paying gigs and projects as a freelancer if you tap into this vast pool of potential leads.

Claiming the coveted top spot of Google search results pages whenever a potential customer types in a query takes significant work, but once you develop an SEO strategy and use tools to help you understand the data and analytics behind it, you will begin to see results.

These results can include:

• Increased website traffic—more clicks and visits which can convert to paying clients
• Consistently ranking well enhances brand visibility and your credibility as a freelancer
• Pre-qualified leads, as you will be attracting people who are already interested in what you have to offer
• Competitive advantage over other freelancers and even other companies
• Cost-effective and sustainable for the long-term, unlike paid advertizing

Research is key to your SEO strategy as a freelancer. When you understand who your target customer base is, where they hang out, and what they search for, you will be better positioned to appear in their search results on Google, or on Etsy, for example.

Free SEO Tools For Freelancers

Let's have a look at 10 free SEO tools which you can use for data, research, and analytics to provide you with useful insights as a freelancer. These tools have all been ranked highly by tech review sites such as Trustpilot, Capterra, Product Review, G2, and others, and many boast forever free plans/features, free trials, and paid upgrade options. Some also have new features that are powered by AI.

• Google Trends
• Google Search Console
• Google Analytics
• EtsyHunt (for SEO research if you sell digital or physical products on Etsy)
• Moz Keyword Explorer
• Keyword Surfer (by Surfer)—free Chrome extension
• Keysearch (has a collection of free SEO research tools for Etsy, Amazon, eBay, and others)

SEO research tools can help you rank highly, not only on Google, but on Etsy, eBay, and Amazon as ... [+] well

As with any new tool that you use to grow or build a business venture, the key is to evaluate the pros and cons for each, experiment, and see what works best for your freelancing endeavors. You might decide to stick with one, or use a combination of tools. But whatever you decide, the most important thing to remember is that ultimately, your research into the customers you're serving is the most fundamental aspect of being a successful freelancer. Cut corners with this, and you'll never stand out from the competition.

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