Sales Cover Letter Example for 2024 (w/ Templates!)

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You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror. 

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover: 

  • What Makes a Great Sales Cover Letter Example
  • 5 Steps to Writing the Best Sales Cover Letter
  • 3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own . 

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

  • Full Name. Your whole name should sit at the top of the document.
  • Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
  • Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
  • Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
  • Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
  • Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

  • Company Name. Put down the company you're looking to join.
  • Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
  • Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
  • Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
  • Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
  • Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

  • Dear Mr. Johnson,  
  • Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

  • Dear Sales Department,
  • Dear Sales Hiring Team,
  • Dear HR Recruitment Team,
  • Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role. 

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate. 

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article. 

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

  • Kind regards,
  • Respectfully,
  • Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

sales cover letter structure

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters. 

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with: 

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional. 

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page. 

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle? 

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T. 

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

sales cover letter examples

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job. 

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume. 

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it. 

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links. 

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager? 

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

  • Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
  • Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
  • The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
  • Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Aja Frost

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

cover letter samples for sales position

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

→ Click here to access 5 free cover letter templates [Free Download]

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

an effective sales cover letter example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Professional Cover Letter Templates

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7 Sales Cover Letter Examples & Writing Guide for 2024

Stephen Greet

  • Sales Manager Cover Letter
  • Sales Cover Letters by Experience
  • Sales Cover Letters by Role
  • Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. 

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your  sales resume  when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your  top job skills  at every sales interview.

cover letter samples for sales position

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Sales manager cover letter template

Why this cover letter works

  • Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
  • Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Sales assistant cover letter template

  • For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Pharmaceutical sales cover letter template

  • Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Digital sales representative cover letter template

  • You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
  • Company websites and  sales representative job descriptions  are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Sales consultant cover letter template

  • Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table. 
  • It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Medical sales cover letter example

  • Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Car Sales cover letter template

  • Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Sales consultant resume example with 2+ years of experience

Outsell Your Competition with Your Sales Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package. 

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

cover letter samples for sales position

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression. 

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

cover letter samples for sales position

Step 2: Demonstrate achievement with details

The  format of your resume  works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job. 

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned. 

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details. 

cover letter samples for sales position

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application. 

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company. 

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Group of 4 colleagues work on yellow laptops around large screen to outline sales cover letter

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements. 

cover letter samples for sales position

How to start a sales cover letter

Your contact info:  If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

  • Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date:  Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

  • Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address:  In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources  Trek Bikes 801 West Madison Street Waterloo, WI 53594

  • Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting:  First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working. 

Dear Mr. Lloyd:

  • Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

cover letter samples for sales position

How to write your sales cover letter

Body:  Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

  • Formatting:  The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading. 

Opening paragraph:  Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like: 

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field. 

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try: 

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.  

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3:  The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible. 

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application. 

Closing paragraph:  You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad: 

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration. 

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

cover letter samples for sales position

How to end a sales cover letter

Signature:  This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name. 

Best regards,

Natalie Walton

  • Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink. 

Enclosure(s):  The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description. 

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

  • Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect. 

Snag Your Next Sales Role with a Selling Resume 

Horse runs with yellow envelope in mouth to deliver sales resume and cover letter

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to  check your resume  or use a  free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

Sales manager resume example with 4+ years of experience

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and  resume tips  will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

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Sales Cover Letter Samples & Examples That Worked in 2024

Julia Gergelova — Resume Writer

Selling your skills in a sales cover letter is an art. In this hustle-bustle of the sales world, we've got handy tips, success-proven examples, and ready-to-use templates just for you. It's time to skillfully display your accomplishments, showcase your expertise, and strategically position your skills.

Outbound Sales Development Representative at ChowNow Cover Letter Sample

In this comprehensive guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:

  • Navigating real-world sales cover letter examples
  • Formatting your sales cover letter the right way
  • Creating your sales cover letter header and headline
  • Including personalized information in your sales cover letter
  • Writing a strong sales cover letter introduction to impress employers
  • Showcasing your top skills and accomplishments as a sales professional
  • Using powerful action words in your sales cover letter
  • Encouraging employers to contact you in your cover letter conclusion
  • Avoding common pitfalls in a sales cover letter
  • Pairing your sales cover letter with a resume
  • Understanding the average salary and job outlook for sales professionals
  • Finding the best job search resources for sales professionals

Sales intern cover letter example

Sales Intern Cover Letter Example

Why does this intern cover letter sample work?

  • Strong academic record:  The candidate impressively highlights their strong academic record and active participation in extracurricular activities related to the field. This paints a picture of a dedicated, active learner.
  • Detailed work experience:  There's a well-detailed section on the candidate's previous sales internship experience, explained with activities and achievements that is relevant to the position they're applying for.

What could be done better in this cover letter example?

  • Length and clarity:  The cover letter's length is overwhelming and some sentences are over-complicated. Breaking down the long paragraphs into bite-size sections with clear, concise sentences would improve readability.
  • Personalization:  The opening addresses "Recruiters" and could seem impersonal. If possible, finding the name of the hiring manager or specific department to address would be more engaging.
  • Active language:  Although the applicant's achievements are impressive, they could be presented more energetically with active, compelling verbs. Rather than stating tasks completed during the internship, focusing on the impact of those tasks would be more powerful.

Sales coordinator cover letter example

Sales Coordinator Cover Letter Sample

What are the strengths of this cover letter example?

  • Relevant experience:  The candidate effectively presents a strong background in Sales Coordination. Their reference to specific responsibilities paints a picture of a seasoned sales professional.
  • Academics and language skills:  Including academic qualifications and language proficiency is a plus point, it provides essential information about their ability to handle the demands of a sales role.

What aspects could we improve?

  • Responsibilities over achievements:  The candidate describes job responsibilities instead of highlighting achievements or contributions that affected the business positively. It would be better to use bullet points to spotlight impactful accomplishments, rather than responsibilities. 
  • Lack of quantification:  The candidate doesn't specify any numbers in terms of sales growth or the successful outcomes of their strategies. This missed opportunity leaves the employer guessing their actual impact.
  • Active language:  The cover letter could use more active language and power words to bring their sales initiatives to life. For instance, instead of 'prepared contracts', using 'spearheaded contract preparation' would sound more dynamic.

Sales lead cover letter example

Sales Lead Cover Letter Sample

What makes this cover letter sample effective?

  • Bulleted achievements:  The applicant includes bullet points to detail their achievements rather than responsibilities. Highlighting achievements gives an empirical snapshot of their competence.
  • Quantification of success:  The applicant provides concrete numbers and figures about the results they've achieved, providing a tangible sense of their contribution and success.
  • Awards and recognition:  Mentions of awards and accolades, such as "Sales Lead of the Year," successfully showcase the candidate's recognized performance in previous roles.

Points to work on

  • Generic salutation:  The opening "Dear Hiring Manager" could be more personalized. Addressing a specific contact would create a warmer, more personal opening.
  • Long paragraphs: Although the letter includes great examples and achievements, the long paragraphs make it slightly more difficult to read. Breaking these down further would improve readability.
  • Specific skill application:  While the letter mentions skills such as tenacity and negotiation, grounding these traits in specific examples within their sales experience could have made the assertions more compelling.

1. Properly format your sales cover letter

Formatting is for a cover letter what presentation is for a product — it sets the first impression and makes it shine amidst the competition. Below are some basic guidelines on how to make your sales cover letter smooth to read and easy to navigate:

  • Choosing a professional font: Stick to traditional fonts like Times New Roman or Arial and aim for a standard font size between 10 to 12.
  • Use of white space:  Break down your cover letter into distinct sections with clear boundaries and use bullet points where necessary. It makes the letter easier on the eye.
  • Alignment:  Maintain left alignment throughout the document. It gives the letter a professional and streamlined look.
  • Length:  Aim for a one-page document. Your ability to convey important information concisely is a virtue in sales.
  • Margins:  Stick to a 1-inch margin on all sides. Nobody wants text cramped to the edges.
  • File format:  If emailing, save your cover letter as a PDF file to preserve the formatting across various devices.

Remember, a well-formatted cover letter isn't just about making it look nice — it's about making it easy for hiring managers to spot your key selling points.

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2. create an effective sales cover letter header and headline.

Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .

As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.

This task is achieved through the use of a cover letter header and cover letter headline .

Your header comes first, placed at the top of the document, and lists the following:

  • Your name, along with your contact information including your email, phone number, location, and LinkedIn profile link
  • The recipient's name and title, as well as the company name and the company's address. 

Bad cover letter header example

  Mary Allen , Sales Pro [email protected]

Why is it ineffective? This header falls short of professionalism through the use of a too-casual email address and missing key contact information such as phone number, LinkedIn profile, and physical address.

Good example of a sales cover letter header

Mary Allen , Sales Professional (123) 456-7890 | [email protected] | Troy, MI 48098 | linkedin.com/in/mary-allen

To: Peter Sales, Hiring Manager Logans Window Manufacturing, Inc. 1234 Street Address Savannah, GA 31302

Why does this example work?  It demonstrates a well-rounded header, providing a professional email address, phone number, address, LinkedIn profile, and clear recipient details. It offers multiple routes of contact and demonstrates attention to detail and personalization.

After you have completed your header, you will then write your cover letter headline .

A headline can serve many purposes, including:

  • Hooking the reader’s attention
  • Highlighting the most important points of the letter
  • Creating separation between the header and main body text

Bad cover letter headline example

Sales Professional Seeking Exciting New Opportunities

Why is it weak? This headline is not awful, but it's generic, self-focused, and doesn’t provide any specific value the candidate brings to the company.

Good cover letter headline example

Sales Professional with a Track Record of 120% Quarterly Target Achievement

Why does it work? This headline catches attention by presenting a concrete achievement that indicates the candidate's capability and dedication. "120% Quarterly Target Achievement" quantifies their performance, making their success tangible and believable.

Selling starts right from the headline. So, ensure it reflects your ability to deliver results, leading the reader down a paper trail of your professional prowess.

Cover letter headline tips

3. Include personalized information in your sales cover letter

Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.

The same should go for your professional cover letters . Writing cover letters that are generic and non-specific won't impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.

Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .

Here are 3 examples of personalized sales cover letter greetings

  • Dear Ms. Jane Doe,
  • Dear Head of Sales Jane Doe,
  • Dear Ms. Jane Doe & the Sales Team,

Should your detective skills fall short and the hiring manager's name elude you on LinkedIn, the company website, or any other sources, fret not. You can resort to these general, yet professional, salutations:

General greetings for your sales cover letter

Dear Hiring Manager,  Dear [Company Name] Sales Team,

And one more piece of advice: Although "To Whom It May Concern" may seem like a safe fallback, it's often perceived as outdated and impersonal. It can indicate that you didn't make the effort to find the hiring manager's name and makes your cover letter less targeted.

4. Write a strong sales cover letter introduction to impress employers

Just as the opening pitch in a sales meeting can make or break a deal, the introduction of your sales cover letter can decide your career future. The opening lines must pique interest, enticing the reader to venture further.

To make a cover letter introduction strong and compelling, it is essential to include:

  • A concise summary of your professional history (always include specializations when possible!)
  • A clear statement on why you are applying for this position
  • A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)

Bad example of a sales cover letter opening paragraph

I'm writing to apply for the sales position. I've spent many years in sales and I'm now looking for new opportunities. I feel confident that this job aligns with my skills.

Why is this example weak? This opening lacks specificity, fails to provide any measured performance, and seems more self-focused. It also doesn't leverage any connections to the company, making it a forgettable introduction.

Good cover letter introduction example from a sales cover letter

I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.

Why does this opening hit the mark?  It delivers a concise yet detailed professional summary, mentions a specific reference, and specifies why the candidate is applying for the role. It's personal, tangible, and sets the stage for demonstrating the candidate's suitability for the role. It certainly is a compelling way to start a sales cover letter. 

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5. Showcase your top skills and accomplishments as a sales professional

Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.

To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.

As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.

For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.

Here are 6 skills to describe in a sales cover letter

  • Sales account management
  • Sales tactics
  • Product and inventory management
  • Communication (describe your exact communication style)
  • Customer service

Skillful highlighting of your sales accomplishments can make your cover letter a persuasive pitch rather than a run-of-the-mill job application. Sequencing your abilities and successes in a logical structure can lend your narrative credibility and appeal. 

Here's an example of how to describe an accomplishment in a sales cover letter

As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.

6. Include powerful action words in your sales cover letter

In the sales world, as in your cover letter, words carry a lot of weight. Action words , or verbs, are particularly potent: they paint a vivid picture of you 'in action', showcasing your abilities and achievements in a dynamic and compelling light.

Weaving action words throughout your cover letter can bring your experiences and skills to life , making your case more persuasive. By choosing words that convey energy and initiative, you can create a greater impact, just like a successful sales pitch.

Here's a shortlist of power-packed action verbs for your sales cover letter

  • Outperformed

Remember, it's not j ust about the words you choose, but the compelling sales story they help you tell. Let these action words lend you the verbal strength to close the deal on your dream job.

Sales action words

7. Build a strong sales cover letter conclusion

Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.

Always include a formal sign-off in your conclusion to show respect and appreciation to the employer.

Bad cover letter conclusion example

Hope to get a response from you soon. Thanks for considering my application. Contact me anytime.

[Applicant Name]

Why does it fall flat? This conclusion lacks enthusiasm and doesn't provide specific contact availability. The tone comes off as indifferent, leaving the employer with a weak impression of the candidate's interest.

Here is an example of a good conclusion from a sales cover letter

It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.

Kind Regards,

Why is this conclusion effective?  It reinforces the applicant's eagerness for the role, sets expectations about a follow-up and also provides a window of convenient contact time. It maintains a professional yet enthusiastic tone, showing respect and interest by planning a follow-up. The formal sign-off adds a finishing touch to a well-composed sales cover letter.

8. Avoid common mistakes in your sales cover letter

The trick to perfecting your sales cover letter lies as much in avoiding some common pitfalls as in including all the right elements. Here are a few mistakes you should steer clear of:

1. Being too self-centered: Remember, your cover letter is also about the company and how you can contribute to it.

  • Bad example: "I am excited to apply to this job as it will be great for my career."
  • Good example: "I am excited to apply my sales expertise to improve the already stellar performance of your sales team."

2. Leaving a passive closing: A salesperson is proactive. Show them that drive in your closing too.

  • Bad example: "I'm looking forward to hearing from you."
  • Good example: "I'm eager to further discuss how I can bring value to your team. I'll follow up on the coming Tuesday."

3. Submitting without proofreading:  Typos or grammatical errors can quickly tarnish the impression you're trying to build. Double, or even triple, check before you submit .

4. Rehashing your resume:  Your cover letter should complement your resume, not copy it. Use it to tell a story and showcase your strengths.

  • Bad example: "As stated in my resume, in my previous role, I generated a 50% increase in sales."
  • Good example: "In my previous role, I pioneered a new sales technique, leading to a 50% uptick in sales."

5. Being too vague: Be specific about your skills and successes. Numbers often speak louder than words in the sales world.

  • Bad example: "I have a good track record in sales."
  • Good example: "Over the past two years, I've consistently exceeded my sales targets by at least 20%."

6. Failing to match the company tone: If the company presents itself informally, an overly formal cover letter might feel out of sync. Research the company and adjust your tone accordingly.

7. Not addressing the relevant person: Always try to find a specific contact person. "Dear Hiring Managers" is a last resort, not a first choice of greeting.

Accurate self-presentation is key. So sell yourself just as thoughtfully and passionately as you'd sell a product. With a well-crafted cover letter, you're one step closer to closing the deal on your dream job.

9. Pair your sales cover letter with a resume

Just like a perfectly matched shirt and tie, your sales cover letter and resume make a powerful combination. They have distinct purposes yet complement each other when crafted well.

Here's the difference in a nutshell:

A resume is a factual summary of your skills, experience, and education. It’s a snapshot of your career highlighting the who, what, and where of your professional journey.

A sales cover letter , on the other hand, adds personality to these facts. It’s your opportunity to explain the why and how of your career path. Here, you can tell your story, express motivations, and articulate fit with the company.

Creating a seamless visual experience by using the same design, fonts, and color scheme for both documents is vital. Not only does it provide a sense of cohesion and professionalism, but it also fortifies your personal brand.

Remember, consistency in presentation fosters trust and recognition, both of which are crucial in sales. So, think of your cover letter and resume as a power couple, best when together, yet each holding their own individually.

Use artificial intelligence to create your resume — FAST!

10. average salary and job outlook for sales occupations.

According to the most recent data from the Bureau of Labor Statistics (BLS), the average yearly salary for sales professionals was $35,290 in May 2022. This salary reflects a range of sales roles, from retail sales workers to real estate brokers.

While the overall employment in sales occupations is expected to decline from 2022 to 2032, do note that this doesn't close the door to opportunities. Quite the opposite, in fact. An average of about 1.8 million openings are projected to appear each year within the same period.

While market fluctuations can impact sales job availability, the turnover rate in the industry creates constant new opportunities. Regardless of the changing dynamics, sales professionals who can adapt, upskill, and deliver consistently can definitely find promising opportunities.

11. Top job search resources for sales professionals

The journey to landing or advancing in a sales career can be complex and competitive, but you don't have to navigate it alone. A wealth of resources are available to assist, educate, and inspire you. Here are a few suggestions:

  • Networking:  Engage with sales professionals in your field and broader industry. Utilize platforms like LinkedIn to make connections. Sign up for industry conferences and seminars. You might learn about unadvertised opportunities or gain valuable insights.
  • Professional organizations:  Join a professional body such as The National Association of Sales Professionals . Such organizations often provide training, certifications, and professional development opportunities.
  • Job websites:  Leverage websites specifically designed for sales job seekers like SalesHeads.com  and   Rainmakers .
  • Continued learning:  Keep expanding your knowledge. Online learning platforms like Coursera , Udacity , and LinkedIn Learning offer sales-specific courses. Remember, in a dynamic field like sales, continuous learning is key.
  • Industry publications:  Subscribe to trade magazines and sales-focused publications like Selling Power and Sales and Marketing Management . These provide industry trends, tips, and success stories to learn from.

Remember, your career in sales is a journey of growth and adaptation. Keep exploring, stay curious, and continuously refine your hitting-the-target skills. Sales is about relationships — and that includes the one you have with the industry itself. Connect with it, learn from it, and let it guide you through your career progression.

Sales Cover Letter FAQ

Absolutely. Each job posting will have its own unique requirements and company culture. Customizing your cover letter to reflect those specifics shows the hiring manager that you've done your homework and genuinely care about this specific opportunity.

Start by maintaining a professional tone and language throughout. Then, weave in your personality through real-life examples of your achievements, work ethic, and passion for sales. Remember, you want to come across as a real person, not a robot.

It depends on the company and role. If your research shows a company with a more informal, fun culture, a touch of tasteful, professional humor might work. However, don't force it. Your main objective should always be to present your skills and experiences effectively.

Focus on transferable skills such as communication, negotiation, customer service, and leadership that are relevant to sales. Include examples of these from non-sales positions or situations. Show eagerness to learn and adapt.

If your research doesn't reveal a specific name, you can use a general but professional salutation. Aim for a title-specific greeting like "Dear Sales Team Hiring Manager" over a generic "To whom it may concern."

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

Subcategories

  • Account Executive
  • Real Estate
  • Sales Director
  • Salesforce Administrator
  • Sales Manager
  • Sales Representative

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15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

cover letter samples for sales position

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands.   Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes:      • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:  

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Country: Russia

City: All Moscow

Moscow Jobs

Organization: United Nations Educational, Scientific and Cultural Organization

Added: Wednesday, 24 April 2024

Deadline: Thursday, 23 May 2024

Organization: International Labour Organization

Added: Tuesday, 16 April 2024

Added: Thursday, 21 March 2024

Added: Wednesday, 30 August 2023

5 Steps to get a job in the United Nations

Added: Tuesday, 25 July 2023

Organization: UNHCR (United Nations High Commissioner for Refugees)

Added: Thursday, 04 May 2023

UN Jobs : how to build a career in United nations

Getting a job in the UN is a dream for many people, as a UN job is an amazing chance to grow both professionally and personally while getting priceless experience. Working for the UN, one should expect working in a team of international experts, competitive salaries, and great career opportunities. So, let's have a more detailed look at job types offered by the UN and clarify how to become a part of this powerful organization.

But the main question is “ how to get a job at the un ” without spending 10 years to achieve this dream ?

UN Career Jobs Opportunities

The issues the UN deals with are numerous, as well as jobs offered by this organization. Due to this, a person of almost any age and qualification can find something suitable. In fact, your perspectives are great, as if you will be lucky enough to get a UN job, you will have a chance to work in a team of the best professionals, all having one noble aim: to make our planet a better place to live. Besides, specialists for many positions are usually hired internationally, so it's better to be ready for relocations, which is an amazing chance to see the world. If you are ready to work in a team, client-oriented, ready to learn and improve your skills, and a good interlocutor, you are welcome to choose one of the jobs offered by the company. According to Gilles Sereni, the strength of the UN system lies in the diversity of the people working together to add to the well-being of the entire humanity. So, there are several staff categories for those looking for a job to get acquainted with, including 

  • Professional and higher categories;
  • General Service and related categories;
  • National Professional Officers;
  • Field Service;
  • Senior Appointments.

Requirements for every of those differ greatly. For instance, specialists for higher and professional categories are usually hired nationally, and it is impossible to find a position in this category that doesn't require a degree, and at least some work experience.

Speaking about the second category, one can find secretarial, administrative, or different types of trade work there. Besides, a high school diploma and good physical condition are essential. A candidate should have several years of work experience in the field he/she has chosen. Specialists for this category are usually recruited locally.

Then comes the National Professional Officers. People are hired locally as well. It is necessary for a person to have an excellent knowledge of local culture, language, and national institutions. Child protection, human rights protection, medicine, and more - that's what you'll have to deal with choosing a job from this category. Work experience is also essential.

Specialists from the Field Service category are usually hired internationally. So, if you are striving to find a job in this category, you should understand that you'll have to be super mobile and relocate a lot. Minimum requirements for positions from this category include a High School diploma and work experience (for some jobs). For some positions, a candidate should have at least six years of work experience.

As you can see, your career here will fully depend on your decisions and effort. You will have a chance to choose between various career paths, including management, science, public information, administration, telecommunication technologies, security and safety, logistics, and so on.

How to Start the UN Career

If you love our planet and people and are eager to change the world for better, you will certainly find an ideal job for yourself in the UN. This organization is a huge employer , offering numerous career opportunities not only for experienced professionals but also for those who are just looking for a dream job. Competition is usually fierce, as there are often many candidates for the same position, which is proof that UN jobs are desirable and popular. Nevertheless, it's possible to become a UN worker. But be ready to prepare for it, as it may not be as easy as people eager to start a career in the UN usually expect. Now, let's have a look at the main steps you'll have to do to start the UN career .

  • Prepare . The best way to start is to browse the United Nations official website to get a better understanding of what you are offered. This may be super helpful for those who do not yet understand what they are looking for. On the website, you will have a chance to get acquainted with a list of job openings, areas, and qualifications required. Information is everything, so be prepared.
  • Choose the staff category . As we have already mentioned, there are several staff categories to choose from. So, the next step is choosing the category. You should take into account your skills and interests, as well as work experience (it's essential for some jobs).
  • Make sure you have enough experience and qualification for the position chosen . Understandably, each position has a set of requirements you should meet for your application to be considered. Sometimes candidates don't pay attention to the requirements relying on luck. It's completely wrong, as in this case people just waste their time applying. We'll discuss general requirements a little bit later.
  • Register an account . Having selected a job, you should proceed to the next step - registration. To register a personal account, you'll have to provide some personal information (like your date of birth, your name, email, etc). You'll also have to provide some information about your qualification. And the last step is to create a user name and a password.
  • Choose a job and apply. Think twice whether you meet all the requirements not to waste your time for nothing. You can apply for as many positions as you like. Instead using CV, you will need to use forms as UN p11 form (personal history form) .  The applying process is not a complicated one, you just have to follow the instructions.
  • Wait for an interview invitation . Having applied for a job (or several), all you have to do is wait. You will be able to check the status of your application in your account. Be attentive, as only those selected for an interview will be informed about the result.

There are several programs designed to help young people to find a career path in the UN. One of the most popular is the Young Professionals Programme (we'll discuss it a little bit later).

Main Requirements for Candidates

As we have previously mentioned, there are different applying requirements for UN positions. But there is a list of requirements that are the same for all the jobs offered by the UN. The first and most obvious one is fluency in several languages (or at least in one). To be able to apply for any of the UN job openings, an applicant should have a good knowledge of either English or French. If you are fluent in additional languages, it will be a huge plus for you and will certainly increase your winning chances.

The next requirement is education. To apply for a better position,  one should have at least a bachelor's degree or higher. If you want to get a lwer-level position, a high school diploma and several years of experience will be enough.

And last but not least - your experience. This factor is super important, especially if there are many candidates. It completely depends on the position you have selected, but those eager to get more well-paid positions should have a few years of work experience in the corresponding field. Actually, requirements for work experience are different, you may need from one to twelve years of work in the field or even more to get a job.

What is the Young Professionals Programme (YPP)? How to Apply?

This program is certainly the best choice for young people who want to get a job in one of the biggest and most influential in the world. Having selected this option, you will start your career as an international civil servant. So, how to become a participant in this program? First of all, you should check whether your country can participate, as some countries are not allowed. Then, browse the jobs available to select the one to suit your tastes and ambitions. The applying procedure is easy in the extreme. So, if you have found the position of your dream and completely sure you meet all the requirements, you simply have to stick to the procedure we have previously described. Another thing worth mentioning is that the application is not enough to become a participant. If selected, the company will inform you about it and invite you to pass the exam. Without this part, you won't be allowed to start working.

Speaking about general requirements, an applicant shouldn't be older than thirty-two. A university degree is also required. Similarly to other UN jobs, Young Professionals Programme requires fluency in English or French. There are often many people competing for the same position, so work experience may also be taken into account. So, use all your options to increase your chances of getting a job in the UN, as this company is the one doing a great job for all the people of our planet. Although it may not seem easy from the first sight, you will be rewarded with lots of knowledge and experience difficult to be found anywhere else.

UN Jobs FAQ

Getting into the UN may be challenging, so it's better to be fully aware of all your options and understand the potential problems you may face. The first step is research. Browse the official website to get acquainted with the company's ideology and its job openings. If you are sure you want to contribute to the well-being of humanity working in the UN, you are welcome to choose a position you like the most (or several) and apply. To do this, you'll have to go through the registration and provide some information about your qualification and some personal information. Make sure you meet all the requirements of the position chosen. If you are not experienced enough, you can select one of the internship programs offered by the UN.

There are several job networks in the UN, including economic and social development, peace and security, information systems and communication technology, management and operations support, safety and security, public information and external relations, conference management. There is a huge selection of jobs for the potential candidates of various experiences and qualifications, so your possibilities are plentiful. There are different categories of workers, such as field services workers, professionals, national professional officers, general service workers, and several others.

Salaries in the UN are competitive. In fact, the sum of money you'll get depends on several factors, such as your category, qualification, type of your contract, and your duty station. For some jobs (general services, national professional officers) people are hired locally, so the salary depends on it. Use our UN salary calculator to know your future sqlqry.  Choosing a position from professional and higher categories, you'll get from 37,000$ to 123,000$ and from 31,000$ to 90,000$ if you are planning to work in field services (depending on qualification).

Getting a job at the UN is certainly not an easy task. The competition is fierce, as there are usually many people eager to get the same position. It's better to immerse yourself into this adventure being prepared and ready for any outcome. Understandably, there are many people dreaming about working in a powerful international organization, but only the best candidates are chosen. All applications are carefully reviewed and chosen candidates are invited for an interview. It will be difficult, but we can make progress only by means of difficulties, so it's certainly worth trying.

Every UN job has a set of requirements, like age, work experience, etc. Language knowledge is another requirement that can influence your success. English, French, Chinese, Spanish, Arabic, Russian are the official UN languages, but usually, candidates are required to have a good command of either French or English. The more languages you know - the bigger your chances of getting a job of your dream. Besides, if you have good language skills, you can become a UN translator, interpreter, language instructor, or a teacher.

It depends on the position you'd like to get, as there are different education and work experience requirements. For some positions, a bachelor's (or higher) degree is required, while you can apply for the others having your High School diploma only.

Those looking for chances to start a successful career can do it even while studying in the university, as the UN offers several volunteer programs and internships for young people. For example, the UN Internship Programme makes it possible for students in the final year of a Bachelor program to get into the UN and understand the core principles of its work better. There is also a United Nations Volunteers Programme, which is active in approximately 80 countries nowadays. So, if you are a student and want to get new knowledge and skills, you are welcome to choose any of the UN programs for students.

The applying procedure is not complicated at all. So, the first thing you should do is visit the career.un.org website to get acquainted with the job openings currently available. So, select the area you like and have a look at those. If you already know what types of positions you are looking for, just use filters to make the search easier. Click the "Search" button and you will have all the jobs in front of your eyes. If you have already chosen a position you'd like to apply to, the next step is registration at inspira.un.org. On this website, you'll have to provide all the necessary details about your qualification (as well as your personal information), write a cover letter and voila - you are ready to apply. Just go back to the vacancy you have selected and click the "Apply" button. 

Use the UN career Guide if you are in trouble, it actually helped more than a thousand of candidates to find the job of their dream in the UN. In our guide we offer opportunities for all countries : from France UN jobs to Somalia jobs . Last week Fred got a UN job in south Sudan thanks to our guide. 

As a rule, it takes from two weeks to four months to go through the selection process. So, you'll have to be patient and wait for the e-mail informing you that you are selected for the next step (as a rule, it's a writing test). We have many written assessment test samples for organisations such UN, UNDP, WFP, and Unicef. Our UN career Guide provides you the best and most recent UN, WFP, Unicef and UNDP written test . Then comes the interview (by Skype or personally). After an interview, you'll have to wait for the final decision from 1 week to 1 month.

The first and the most important rule you should remember - there should be no mistakes. A single little mistake or inaccuracy can reduce your chances. So, first of all, you are to provide your personal information. Then, proceed to education. Always start with the latest degree you've obtained. You should provide information about years of studying and the full names of educational institutions. Then comes a summary of your skills and proficiency. After this block of information comes professional experience, where you should try to highlight your most impressive achievements. Having done it, you are to provide some additional information (languages, additional training, etc.) and at least three references.

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  1. Sales Cover Letter Example and Template for 2024

    Using numerical data in your cover letter can show a hiring manager evidence of your skills. When you describe your previous sales experience, include data that shows your success in the role. This data can emphasize the value you might bring to the organization. 2. Relate your skills to the position and company values.

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  3. Sales Cover Letter Example & Tips

    1. Open your sales cover letter with a strong introduction. Show employers that you're the perfect person to promote their products and services by starting your cover letter in a way that captures their attention.. A strong introduction on your sales cover letter will showcase your passion for the position, sales skill level, and knack for persuasive speaking.

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    Top ↑ Sales Cover Letter Example 5 Steps for the Perfect Sales Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.

  5. Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

    The standard cover letter opening line is something along the lines of: "I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. While these sentences might not kill your chances of getting the job, they generally don't help.

  6. 7 Sales Cover Letter Examples & Writing Guide for 2024

    Show 'em what ya got, using our sales cover letter samples as inspiration for your job hunt in 2024. Resumes. Resume builder. Build a better resume in minutes. Resume examples. 2,000+ examples that work in 2024. Resume templates. 184 free templates for all levels. ... So, we have seven sales cover letter examples, plus tips for selling your ...

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    Sales cover letter examples: How to stand out. When it comes to cover letter examples, sales representatives should consider both quality and format. There are three essential tactics to follow when creating a cover letter for a sales position: Top. Explain why you're the best candidate for the job (as discussed in the first section) Middle.

  8. Sales Cover Letter Examples and Templates for 2024

    Your sales cover letter should usually have five sections, in this order: 1. Heading. At the top of the page, include: Your name and contact information. The date. The recipient's name, title, company, and contact information (when available) (Note: Feel free to omit this section if you send your letter by email and your contact details are ...

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    To start a cover letter for sales jobs, first create a header section with the contact details of you and the recipient. List Your Personal Details. At the very top of your sales position cover letter, aligned to the left, is where you'll add your contact deets. Include your name, email address, and phone number, and a LinkedIn profile URL.

  11. Professional Sales Cover Letter Examples for 2024

    The next step is an attention-getting cover letter. If you're looking for the right place to start, look no further than the cover letter examples below. Specifically crafted for folks looking for sales associate positions, these cover letter examples feature language that employers are most likely to be looking for.

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    Choosing a position from professional and higher categories, you'll get from 37,000$ to 123,000$ and from 31,000$ to 90,000$ if you are planning to work in field services (depending on qualification). Is it difficult to get a job at the UN? Getting a job at the UN is certainly not an easy task.

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