Research methodology vs. research methods
The research methodology or design is the overall strategy and rationale that you used to carry out the research. Whereas, research methods are the specific tools and processes you use to gather and understand the data you need to test your hypothesis.
To further understand research methodology, let’s explore some examples of research methodology:
a. Qualitative research methodology example: A study exploring the impact of author branding on author popularity might utilize in-depth interviews to gather personal experiences and perspectives.
b. Quantitative research methodology example: A research project investigating the effects of a book promotion technique on book sales could employ a statistical analysis of profit margins and sales before and after the implementation of the method.
c. Mixed-Methods research methodology example: A study examining the relationship between social media use and academic performance might combine both qualitative and quantitative approaches. It could include surveys to quantitatively assess the frequency of social media usage and its correlation with grades, alongside focus groups or interviews to qualitatively explore students’ perceptions and experiences regarding how social media affects their study habits and academic engagement.
These examples highlight the meaning of methodology in research and how it guides the research process, from data collection to analysis, ensuring the study’s objectives are met efficiently.
When it comes to writing your study, the methodology in research papers or a dissertation plays a pivotal role. A well-crafted methodology section of a research paper or thesis not only enhances the credibility of your research but also provides a roadmap for others to replicate or build upon your work.
Wondering how to write the research methodology section? Follow these steps to create a strong methods chapter:
At the start of a research paper , you would have provided the background of your research and stated your hypothesis or research problem. In this section, you will elaborate on your research strategy.
Begin by restating your research question and proceed to explain what type of research you opted for to test it. Depending on your research, here are some questions you can consider:
a. Did you use qualitative or quantitative data to test the hypothesis?
b. Did you perform an experiment where you collected data or are you writing a dissertation that is descriptive/theoretical without data collection?
c. Did you use primary data that you collected or analyze secondary research data or existing data as part of your study?
These questions will help you establish the rationale for your study on a broader level, which you will follow by elaborating on the specific methods you used to collect and understand your data.
Now that you have told your reader what type of research you’ve undertaken for the dissertation, it’s time to dig into specifics. State what specific methods you used and explain the conditions and variables involved. Explain what the theoretical framework behind the method was, what samples you used for testing it, and what tools and materials you used to collect the data.
Once you have explained the data collection process, explain how you analyzed and studied the data. Here, your focus is simply to explain the methods of analysis rather than the results of the study.
Here are some questions you can answer at this stage:
a. What tools or software did you use to analyze your results?
b. What parameters or variables did you consider while understanding and studying the data you’ve collected?
c. Was your analysis based on a theoretical framework?
Your mode of analysis will change depending on whether you used a quantitative or qualitative research methodology in your study. If you’re working within the hard sciences or physical sciences, you are likely to use a quantitative research methodology (relying on numbers and hard data). If you’re doing a qualitative study, in the social sciences or humanities, your analysis may rely on understanding language and socio-political contexts around your topic. This is why it’s important to establish what kind of study you’re undertaking at the onset.
Now that you have gone through your research process in detail, you’ll also have to make a case for it. Justify your choice of methodology and methods, explaining why it is the best choice for your research question. This is especially important if you have chosen an unconventional approach or you’ve simply chosen to study an existing research problem from a different perspective. Compare it with other methodologies, especially ones attempted by previous researchers, and discuss what contributions using your methodology makes.
No matter how thorough a methodology is, it doesn’t come without its hurdles. This is a natural part of scientific research that is important to document so that your peers and future researchers are aware of it. Writing in a research paper about this aspect of your research process also tells your evaluator that you have actively worked to overcome the pitfalls that came your way and you have refined the research process.
1. Remember who you are writing for. Keeping sight of the reader/evaluator will help you know what to elaborate on and what information they are already likely to have. You’re condensing months’ work of research in just a few pages, so you should omit basic definitions and information about general phenomena people already know.
2. Do not give an overly elaborate explanation of every single condition in your study.
3. Skip details and findings irrelevant to the results.
4. Cite references that back your claim and choice of methodology.
5. Consistently emphasize the relationship between your research question and the methodology you adopted to study it.
To sum it up, what is methodology in research? It’s the blueprint of your research, essential for ensuring that your study is systematic, rigorous, and credible. Whether your focus is on qualitative research methodology, quantitative research methodology, or a combination of both, understanding and clearly defining your methodology is key to the success of your research.
Once you write the research methodology and complete writing the entire research paper, the next step is to edit your paper. As experts in research paper editing and proofreading services , we’d love to help you perfect your paper!
Here are some other articles that you might find useful:
What does research methodology mean, what types of research methodologies are there, what is qualitative research methodology, how to determine sample size in research methodology, what is action research methodology.
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This is very simplified and direct. Very helpful to understand the research methodology section of a dissertation
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Why do you need a research methodology, what needs to be included, why do you need to document your research method, what are the different types of research instruments, qualitative / quantitative / mixed research methodologies, how do you choose the best research methodology for you, frequently asked questions about research methodology, related articles.
When you’re working on your first piece of academic research, there are many different things to focus on, and it can be overwhelming to stay on top of everything. This is especially true of budding or inexperienced researchers.
If you’ve never put together a research proposal before or find yourself in a position where you need to explain your research methodology decisions, there are a few things you need to be aware of.
Once you understand the ins and outs, handling academic research in the future will be less intimidating. We break down the basics below:
A research methodology encompasses the way in which you intend to carry out your research. This includes how you plan to tackle things like collection methods, statistical analysis, participant observations, and more.
You can think of your research methodology as being a formula. One part will be how you plan on putting your research into practice, and another will be why you feel this is the best way to approach it. Your research methodology is ultimately a methodological and systematic plan to resolve your research problem.
In short, you are explaining how you will take your idea and turn it into a study, which in turn will produce valid and reliable results that are in accordance with the aims and objectives of your research. This is true whether your paper plans to make use of qualitative methods or quantitative methods.
The purpose of a research methodology is to explain the reasoning behind your approach to your research - you'll need to support your collection methods, methods of analysis, and other key points of your work.
Think of it like writing a plan or an outline for you what you intend to do.
When carrying out research, it can be easy to go off-track or depart from your standard methodology.
Tip: Having a methodology keeps you accountable and on track with your original aims and objectives, and gives you a suitable and sound plan to keep your project manageable, smooth, and effective.
With all that said, how do you write out your standard approach to a research methodology?
As a general plan, your methodology should include the following information:
In any dissertation, thesis, or academic journal, you will always find a chapter dedicated to explaining the research methodology of the person who carried out the study, also referred to as the methodology section of the work.
A good research methodology will explain what you are going to do and why, while a poor methodology will lead to a messy or disorganized approach.
You should also be able to justify in this section your reasoning for why you intend to carry out your research in a particular way, especially if it might be a particularly unique method.
Having a sound methodology in place can also help you with the following:
A research instrument is a tool you will use to help you collect, measure and analyze the data you use as part of your research.
The choice of research instrument will usually be yours to make as the researcher and will be whichever best suits your methodology.
There are many different research instruments you can use in collecting data for your research.
Generally, they can be grouped as follows:
These are the most common ways of carrying out research, but it is really dependent on your needs as a researcher and what approach you think is best to take.
It is also possible to combine a number of research instruments if this is necessary and appropriate in answering your research problem.
There are three different types of methodologies, and they are distinguished by whether they focus on words, numbers, or both.
Data type | What is it? | Methodology |
---|---|---|
Quantitative | This methodology focuses more on measuring and testing numerical data. What is the aim of quantitative research? | Surveys, tests, existing databases. |
Qualitative | Qualitative research is a process of collecting and analyzing both words and textual data. | Observations, interviews, focus groups. |
Mixed-method | A mixed-method approach combines both of the above approaches. | Where you can use a mixed method of research, this can produce some incredibly interesting results. This is due to testing in a way that provides data that is both proven to be exact while also being exploratory at the same time. |
➡️ Want to learn more about the differences between qualitative and quantitative research, and how to use both methods? Check out our guide for that!
If you've done your due diligence, you'll have an idea of which methodology approach is best suited to your research.
It’s likely that you will have carried out considerable reading and homework before you reach this point and you may have taken inspiration from other similar studies that have yielded good results.
Still, it is important to consider different options before setting your research in stone. Exploring different options available will help you to explain why the choice you ultimately make is preferable to other methods.
If proving your research problem requires you to gather large volumes of numerical data to test hypotheses, a quantitative research method is likely to provide you with the most usable results.
If instead you’re looking to try and learn more about people, and their perception of events, your methodology is more exploratory in nature and would therefore probably be better served using a qualitative research methodology.
It helps to always bring things back to the question: what do I want to achieve with my research?
Once you have conducted your research, you need to analyze it. Here are some helpful guides for qualitative data analysis:
➡️ How to do a content analysis
➡️ How to do a thematic analysis
➡️ How to do a rhetorical analysis
Research methodology refers to the techniques used to find and analyze information for a study, ensuring that the results are valid, reliable and that they address the research objective.
Data can typically be organized into four different categories or methods: observational, experimental, simulation, and derived.
Writing a methodology section is a process of introducing your methods and instruments, discussing your analysis, providing more background information, addressing your research limitations, and more.
Your research methodology section will need a clear research question and proposed research approach. You'll need to add a background, introduce your research question, write your methodology and add the works you cited during your data collecting phase.
The research methodology section of your study will indicate how valid your findings are and how well-informed your paper is. It also assists future researchers planning to use the same methodology, who want to cite your study or replicate it.
The ability to conduct research, which is the art of finding information, is an important ability in today’s world. Whether you’re engaged in formal academic research as a student or professional or simply trying to locate information on where to buy something you need or the best vacation spot, research consumes an increasing amount of time in our lives thanks to the amount of information available on the internet.
Research is a skill, one that takes time to learn. How should you go about looking for the information you need, and how can you be certain that what you’ve found is accurate and reliable? There are established ways of locating or producing trustworthy information. These are known as research methods or research methodology.
Types of Research Methodology
Selecting and Explaining Your Research Methodology
Let’s take a look at what research methodology is and isn’t and learn how to choose the appropriate research methodology that is suitable to the task at hand.
Research methodology is the underlying framework that guides your research . Research methodology must be systematic and intentional. This does not mean that it needs to be overly complex; it simply means that there must be some thought behind the methods that you choose to base your research on.
In the context of academia, an explanation of the research methodology that was followed forms an essential part of any article or study.
The research methodology of an academic publication helps readers understand:
Let’s take an example. Suppose you are studying the effects of drug X on a specific disease. You find one study that claims drug X is very effective for people who have the disease and another that claims drug X is only effective for people who have not had the disease for very long. In such a case, how do you figure out which study is reliable?
The truth is, although studies sometimes simply find conflicting results, usually, the reasons behind such different results can be found in the research methodology section. There is a possibility that the first study that found drug X to be very effective only studied people who had a milder form of the disease.
Perhaps the first study only examined women, while the second study examined an equal number of men and women. Maybe the drug dosages administered to the study group were different in the two studies. All of this information can be found in the research methodology section of a study and is essential for understanding what the research really means and determining how significant the results are.
There are different types of research methodologies. One methodology is not necessarily better than another. Rather, each methodology is suitable for different purposes.
The two main types of research methodologies are quantitative and qualitative .
Quantitative research methodology generally uses statistics or other such numerical data (tangibles), while qualitative research methodology analyzes beliefs, cultural behaviors, concepts, descriptions, and other similar data (intangibles).
The mixed methods research methodology uses both quantitative and qualitative research techniques .
You have likely encountered all three types of research methodologies in your life. Quantitative research methodology examples would include studies like the one above on drug efficacy, with efficacy measured in numerical terms (how much percent did a tumor shrink? how much did the white blood cell count increase? how many days did it take for the patient to regain consciousness?).
Qualitative research methods are used to determine how many people support a political policy or how much rising oil prices have impacted food costs for the average consumer.
Qualitative research methodology examples include studies in which people are asked about their perceptions (who they think won an electoral debate, whether they consider themselves middle class), their understanding of an idea (what does kindness mean to you?), or identity concepts (do you consider yourself male, female, or neither?).
Quantitative research methods are used to understand phenomena that cannot be easily quantified. Mixed methods research examples include the use of both broad representative survey data and key informant interviews, where the public is asked their opinion on an issue and then experts are interviewed in-depth to provide a bigger picture of the issue.
The primary driving factor behind your choice of research methodology is simple: what do you want to know, and how can you know it . If you want to find out whether American children prefer lemon or apple-flavored candy so that you can sell more candy in the US, perhaps a survey of a representative sample of children would give you your answer in numerical form; therefore, you should choose a quantitative research method.
However, if you want to understand why so many engineering terms in Korean are of German and Japanese origin, perhaps a review of historical documents and interviews with engineers in Korea might help, in which case, you should choose a qualitative research method.
When you write a research methodology section in your research study, you will need to make sure that you clearly explain what method you chose, why you chose it, and how you went about implementing it.
If you performed a survey among children, how did you find those children? What questions did you ask them? Why did you ask those particular questions? How did you analyze their answers? Did you quantify the data results? How?
All of these elements must be included so that readers can both understand what you did and why you did it. Ideally, someone else who reads your study should be able to replicate it exactly after reading your methodology section and examining your data.
Although it sounds a little overwhelming, writing a research methodology section well is not very difficult. If you’re concerned about the technical writing aspect, you can always turn to an online grammar checker like Trinka to make sure that your tone and style are appropriate, technical terms are correctly used, and the writing style is sufficiently formal.
As long as you have a clear research question and properly mapped-out strategy to obtain the data you need and analyze it, you have all the necessary elements to write a great research methodology.
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Research methodology involves a systematic and well-structured approach to conducting scholarly or scientific inquiries. Knowing the significance of research methodology and its different components is crucial as it serves as the basis for any study.
Typically, your research topic will start as a broad idea you want to investigate more thoroughly. Once you’ve identified a research problem and created research questions , you must choose the appropriate methodology and frameworks to address those questions effectively.
Research methodology is the process or the way you intend to execute your study. The methodology section of a research paper outlines how you plan to conduct your study. It covers various steps such as collecting data, statistical analysis, observing participants, and other procedures involved in the research process
The methods section should give a description of the process that will convert your idea into a study. Additionally, the outcomes of your process must provide valid and reliable results resonant with the aims and objectives of your research. This thumb rule holds complete validity, no matter whether your paper has inclinations for qualitative or quantitative usage.
Studying research methods used in related studies can provide helpful insights and direction for your own research. Now easily discover papers related to your topic on SciSpace and utilize our AI research assistant, Copilot , to quickly review the methodologies applied in different papers.
While deciding on your approach towards your research, the reason or factors you weighed in choosing a particular problem and formulating a research topic need to be validated and explained. A research methodology helps you do exactly that. Moreover, a good research methodology lets you build your argument to validate your research work performed through various data collection methods, analytical methods, and other essential points.
Just imagine it as a strategy documented to provide an overview of what you intend to do.
While undertaking any research writing or performing the research itself, you may get drifted in not something of much importance. In such a case, a research methodology helps you to get back to your outlined work methodology.
A research methodology helps in keeping you accountable for your work. Additionally, it can help you evaluate whether your work is in sync with your original aims and objectives or not. Besides, a good research methodology enables you to navigate your research process smoothly and swiftly while providing effective planning to achieve your desired results.
Usually, you must ensure to include the following stated aspects while deciding over the basic structure of your research methodology:
Explain what research methods you’re going to use. Whether you intend to proceed with quantitative or qualitative, or a composite of both approaches, you need to state that explicitly. The option among the three depends on your research’s aim, objectives, and scope.
Based on logic and reason, let your readers know why you have chosen said research methodologies. Additionally, you have to build strong arguments supporting why your chosen research method is the best way to achieve the desired outcome.
The mechanism encompasses the research methods or instruments you will use to develop your research methodology. It usually refers to your data collection methods. You can use interviews, surveys, physical questionnaires, etc., of the many available mechanisms as research methodology instruments. The data collection method is determined by the type of research and whether the data is quantitative data(includes numerical data) or qualitative data (perception, morale, etc.) Moreover, you need to put logical reasoning behind choosing a particular instrument.
The results will be available once you have finished experimenting. However, you should also explain how you plan to use the data to interpret the findings. This section also aids in understanding the problem from within, breaking it down into pieces, and viewing the research problem from various perspectives.
Anything that you feel must be explained to spread more awareness among readers and focus groups must be included and described in detail. You should not just specify your research methodology on the assumption that a reader is aware of the topic.
All the relevant information that explains and simplifies your research paper must be included in the methodology section. If you are conducting your research in a non-traditional manner, give a logical justification and list its benefits.
Include information about the sample and sample space in the methodology section. The term "sample" refers to a smaller set of data that a researcher selects or chooses from a larger group of people or focus groups using a predetermined selection method. Let your readers know how you are going to distinguish between relevant and non-relevant samples. How you figured out those exact numbers to back your research methodology, i.e. the sample spacing of instruments, must be discussed thoroughly.
For example, if you are going to conduct a survey or interview, then by what procedure will you select the interviewees (or sample size in case of surveys), and how exactly will the interview or survey be conducted.
This part, which is frequently assumed to be unnecessary, is actually very important. The challenges and limitations that your chosen strategy inherently possesses must be specified while you are conducting different types of research.
You must have observed that all research papers, dissertations, or theses carry a chapter entirely dedicated to research methodology. This section helps maintain your credibility as a better interpreter of results rather than a manipulator.
A good research methodology always explains the procedure, data collection methods and techniques, aim, and scope of the research. In a research study, it leads to a well-organized, rationality-based approach, while the paper lacking it is often observed as messy or disorganized.
You should pay special attention to validating your chosen way towards the research methodology. This becomes extremely important in case you select an unconventional or a distinct method of execution.
Curating and developing a strong, effective research methodology can assist you in addressing a variety of situations, such as:
As a researcher, you must choose which tools or data collection methods that fit best in terms of the relevance of your research. This decision has to be wise.
There exists many research equipments or tools that you can use to carry out your research process. These are classified as:
An interview aimed to get your desired research outcomes can be undertaken in many different ways. For example, you can design your interview as structured, semi-structured, or unstructured. What sets them apart is the degree of formality in the questions. On the other hand, in a group interview, your aim should be to collect more opinions and group perceptions from the focus groups on a certain topic rather than looking out for some formal answers.
In surveys, you are in better control if you specifically draft the questions you seek the response for. For example, you may choose to include free-style questions that can be answered descriptively, or you may provide a multiple-choice type response for questions. Besides, you can also opt to choose both ways, deciding what suits your research process and purpose better.
Similar to the group interviews, here, you can select a group of individuals and assign them a topic to discuss or freely express their opinions over that. You can simultaneously note down the answers and later draft them appropriately, deciding on the relevance of every response.
If your research domain is humanities or sociology, observations are the best-proven method to draw your research methodology. Of course, you can always include studying the spontaneous response of the participants towards a situation or conducting the same but in a more structured manner. A structured observation means putting the participants in a situation at a previously decided time and then studying their responses.
Of all the tools described above, it is you who should wisely choose the instruments and decide what’s the best fit for your research. You must not restrict yourself from multiple methods or a combination of a few instruments if appropriate in drafting a good research methodology.
A research methodology exists in various forms. Depending upon their approach, whether centered around words, numbers, or both, methodologies are distinguished as qualitative, quantitative, or an amalgamation of both.
When a research methodology primarily focuses on words and textual data, then it is generally referred to as qualitative research methodology. This type is usually preferred among researchers when the aim and scope of the research are mainly theoretical and explanatory.
The instruments used are observations, interviews, and sample groups. You can use this methodology if you are trying to study human behavior or response in some situations. Generally, qualitative research methodology is widely used in sociology, psychology, and other related domains.
If your research is majorly centered on data, figures, and stats, then analyzing these numerical data is often referred to as quantitative research methodology. You can use quantitative research methodology if your research requires you to validate or justify the obtained results.
In quantitative methods, surveys, tests, experiments, and evaluations of current databases can be advantageously used as instruments If your research involves testing some hypothesis, then use this methodology.
As the name suggests, the amalgam methodology uses both quantitative and qualitative approaches. This methodology is used when a part of the research requires you to verify the facts and figures, whereas the other part demands you to discover the theoretical and explanatory nature of the research question.
The instruments for the amalgam methodology require you to conduct interviews and surveys, including tests and experiments. The outcome of this methodology can be insightful and valuable as it provides precise test results in line with theoretical explanations and reasoning.
The amalgam method, makes your work both factual and rational at the same time.
If you have kept your sincerity and awareness intact with the aims and scope of research well enough, you must have got an idea of which research methodology suits your work best.
Before deciding which research methodology answers your research question, you must invest significant time in reading and doing your homework for that. Taking references that yield relevant results should be your first approach to establishing a research methodology.
Moreover, you should never refrain from exploring other options. Before setting your work in stone, you must try all the available options as it explains why the choice of research methodology that you finally make is more appropriate than the other available options.
You should always go for a quantitative research methodology if your research requires gathering large amounts of data, figures, and statistics. This research methodology will provide you with results if your research paper involves the validation of some hypothesis.
Whereas, if you are looking for more explanations, reasons, opinions, and public perceptions around a theory, you must use qualitative research methodology.The choice of an appropriate research methodology ultimately depends on what you want to achieve through your research.
1. how to write a research methodology.
You can always provide a separate section for research methodology where you should specify details about the methods and instruments used during the research, discussions on result analysis, including insights into the background information, and conveying the research limitations.
There generally exists four types of research methodology i.e.
The set of techniques or procedures followed to discover and analyze the information gathered to validate or justify a research outcome is generally called Research Methodology.
Your research methodology directly reflects the validity of your research outcomes and how well-informed your research work is. Moreover, it can help future researchers cite or refer to your research if they plan to use a similar research methodology.
Quantitative research methodologies, qualitative research methodologies, mixed method methodologies, selecting a methodology.
According to Dawson (2019),a research methodology is the primary principle that will guide your research. It becomes the general approach in conducting research on your topic and determines what research method you will use. A research methodology is different from a research method because research methods are the tools you use to gather your data (Dawson, 2019). You must consider several issues when it comes to selecting the most appropriate methodology for your topic. Issues might include research limitations and ethical dilemmas that might impact the quality of your research. Descriptions of each type of methodology are included below.
Quantitative research methodologies are meant to create numeric statistics by using survey research to gather data (Dawson, 2019). This approach tends to reach a larger amount of people in a shorter amount of time. According to Labaree (2020), there are three parts that make up a quantitative research methodology:
Once you decide on a methodology, you can consider the method to which you will apply your methodology.
Qualitative research methodologies examine the behaviors, opinions, and experiences of individuals through methods of examination (Dawson, 2019). This type of approach typically requires less participants, but more time with each participant. It gives research subjects the opportunity to provide their own opinion on a certain topic.
Examples of Qualitative Research Methodologies
A mixed methodology allows you to implement the strengths of both qualitative and quantitative research methods. In some cases, you may find that your research project would benefit from this. This approach is beneficial because it allows each methodology to counteract the weaknesses of the other (Dawson, 2019). You should consider this option carefully, as it can make your research complicated if not planned correctly.
What should you do to decide on a research methodology? The most logical way to determine your methodology is to decide whether you plan on conducting qualitative or qualitative research. You also have the option to implement a mixed methods approach. Looking back on Dawson's (2019) five "W's" on the previous page , may help you with this process. You should also look for key words that indicate a specific type of research methodology in your hypothesis or proposal. Some words may lean more towards one methodology over another.
Quantitative Research Key Words
Qualitative Research Key Words
Research Methodology
Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your research objectives. Methodology is the first step in planning a research project.
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The scientific method is a step-by-step process used by researchers and scientists to determine if there is a relationship between two or more variables. Psychologists use this method to conduct psychological research, gather data, process information, and describe behaviors.
Learn More: Steps of the Scientific Method
Variables apply to experimental investigations. The independent variable is the variable the experimenter manipulates or changes. The dependent variable is the variable being tested and measured in an experiment, and is 'dependent' on the independent variable.
Learn More: Independent and Dependent Variables
When you perform a statistical test a p-value helps you determine the significance of your results in relation to the null hypothesis. A p-value less than 0.05 (typically ≤ 0.05) is statistically significant.
Learn More: P-Value and Statistical Significance
Qualitative research is a process used for the systematic collection, analysis, and interpretation of non-numerical data. Qualitative research can be used to gain a deep contextual understanding of the subjective social reality of individuals.
The experimental method involves the manipulation of variables to establish cause-and-effect relationships. The key features are controlled methods and the random allocation of participants into controlled and experimental groups.
Learn More: How the Experimental Method Works in Psychology
Frequent Asked Questions
A p-value less than 0.05 (typically ≤ 0.05) is statistically significant. It indicates strong evidence against the null hypothesis, as there is less than a 5% probability the results have occurred by random chance rather than a real effect. Therefore, we reject the null hypothesis and accept the alternative hypothesis.
However, it is important to note that the p-value is not the only factor that should be considered when interpreting the results of a hypothesis test. Other factors, such as effect size, should also be considered.
Learn More: What A p-Value Tells You About Statistical Significance
A z-score describes the position of a raw score in terms of its distance from the mean when measured in standard deviation units. It is also known as a standard score because it allows the comparison of scores on different variables by standardizing the distribution. The z-score is positive if the value lies above the mean and negative if it lies below the mean.
Learn More: Z-Score: Definition, Calculation, Formula, & Interpretation
The independent variable is the variable the experimenter manipulates or changes and is assumed to have a direct effect on the dependent variable. For example, allocating participants to either drug or placebo conditions (independent variable) to measure any changes in the intensity of their anxiety (dependent variable).
Learn More : What are Independent and Dependent Variables?
Quantitative data is numerical information about quantities and qualitative data is descriptive and regards phenomena that can be observed but not measured, such as language.
Learn More: What’s the difference between qualitative and quantitative research?
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Research methods are specific procedures for collecting and analysing data. Developing your research methods is an integral part of your research design . When planning your methods, there are two key decisions you will make.
First, decide how you will collect data . Your methods depend on what type of data you need to answer your research question :
Second, decide how you will analyse the data .
Methods for collecting data, examples of data collection methods, methods for analysing data, examples of data analysis methods, frequently asked questions about methodology.
Data are the information that you collect for the purposes of answering your research question . The type of data you need depends on the aims of your research.
Your choice of qualitative or quantitative data collection depends on the type of knowledge you want to develop.
For questions about ideas, experiences and meanings, or to study something that can’t be described numerically, collect qualitative data .
If you want to develop a more mechanistic understanding of a topic, or your research involves hypothesis testing , collect quantitative data .
Qualitative | ||
---|---|---|
Quantitative | . |
You can also take a mixed methods approach, where you use both qualitative and quantitative research methods.
Primary data are any original information that you collect for the purposes of answering your research question (e.g. through surveys , observations and experiments ). Secondary data are information that has already been collected by other researchers (e.g. in a government census or previous scientific studies).
If you are exploring a novel research question, you’ll probably need to collect primary data. But if you want to synthesise existing knowledge, analyse historical trends, or identify patterns on a large scale, secondary data might be a better choice.
Primary | ||
---|---|---|
Secondary |
In descriptive research , you collect data about your study subject without intervening. The validity of your research will depend on your sampling method .
In experimental research , you systematically intervene in a process and measure the outcome. The validity of your research will depend on your experimental design .
To conduct an experiment, you need to be able to vary your independent variable , precisely measure your dependent variable, and control for confounding variables . If it’s practically and ethically possible, this method is the best choice for answering questions about cause and effect.
Descriptive | ||
---|---|---|
Experimental |
Research method | Primary or secondary? | Qualitative or quantitative? | When to use |
---|---|---|---|
Primary | Quantitative | To test cause-and-effect relationships. | |
Primary | Quantitative | To understand general characteristics of a population. | |
Interview/focus group | Primary | Qualitative | To gain more in-depth understanding of a topic. |
Observation | Primary | Either | To understand how something occurs in its natural setting. |
Secondary | Either | To situate your research in an existing body of work, or to evaluate trends within a research topic. | |
Either | Either | To gain an in-depth understanding of a specific group or context, or when you don’t have the resources for a large study. |
Your data analysis methods will depend on the type of data you collect and how you prepare them for analysis.
Data can often be analysed both quantitatively and qualitatively. For example, survey responses could be analysed qualitatively by studying the meanings of responses or quantitatively by studying the frequencies of responses.
Qualitative analysis is used to understand words, ideas, and experiences. You can use it to interpret data that were collected:
Qualitative analysis tends to be quite flexible and relies on the researcher’s judgement, so you have to reflect carefully on your choices and assumptions.
Quantitative analysis uses numbers and statistics to understand frequencies, averages and correlations (in descriptive studies) or cause-and-effect relationships (in experiments).
You can use quantitative analysis to interpret data that were collected either:
Because the data are collected and analysed in a statistically valid way, the results of quantitative analysis can be easily standardised and shared among researchers.
Research method | Qualitative or quantitative? | When to use |
---|---|---|
Quantitative | To analyse data collected in a statistically valid manner (e.g. from experiments, surveys, and observations). | |
Meta-analysis | Quantitative | To statistically analyse the results of a large collection of studies. Can only be applied to studies that collected data in a statistically valid manner. |
Qualitative | To analyse data collected from interviews, focus groups or textual sources. To understand general themes in the data and how they are communicated. | |
Either | To analyse large volumes of textual or visual data collected from surveys, literature reviews, or other sources. Can be quantitative (i.e. frequencies of words) or qualitative (i.e. meanings of words). |
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.
In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .
A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.
For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.
Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.
The research methods you use depend on the type of data you need to answer your research question .
Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.
Methods are the specific tools and procedures you use to collect and analyse data (e.g. experiments, surveys , and statistical tests ).
In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .
In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.
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The what, why & how explained simply (with examples).
By: Jenna Crossley (PhD) | Reviewed By: Dr. Eunice Rautenbach | September 2021 (Updated April 2023)
So, you’ve pinned down your research topic and undertaken a review of the literature – now it’s time to write up the methodology section of your dissertation, thesis or research paper . But what exactly is the methodology chapter all about – and how do you go about writing one? In this post, we’ll unpack the topic, step by step .
The methodology chapter is where you outline the philosophical underpinnings of your research and outline the specific methodological choices you’ve made. The point of the methodology chapter is to tell the reader exactly how you designed your study and, just as importantly, why you did it this way.
Importantly, this chapter should comprehensively describe and justify all the methodological choices you made in your study. For example, the approach you took to your research (i.e., qualitative, quantitative or mixed), who you collected data from (i.e., your sampling strategy), how you collected your data and, of course, how you analysed it. If that sounds a little intimidating, don’t worry – we’ll explain all these methodological choices in this post .
The methodology chapter plays two important roles in your dissertation or thesis:
Firstly, it demonstrates your understanding of research theory, which is what earns you marks. A flawed research design or methodology would mean flawed results. So, this chapter is vital as it allows you to show the marker that you know what you’re doing and that your results are credible .
Secondly, the methodology chapter is what helps to make your study replicable. In other words, it allows other researchers to undertake your study using the same methodological approach, and compare their findings to yours. This is very important within academic research, as each study builds on previous studies.
The methodology chapter is also important in that it allows you to identify and discuss any methodological issues or problems you encountered (i.e., research limitations ), and to explain how you mitigated the impacts of these. Every research project has its limitations , so it’s important to acknowledge these openly and highlight your study’s value despite its limitations . Doing so demonstrates your understanding of research design, which will earn you marks. We’ll discuss limitations in a bit more detail later in this post, so stay tuned!
First off, it’s worth noting that the exact structure and contents of the methodology chapter will vary depending on the field of research (e.g., humanities, chemistry or engineering) as well as the university . So, be sure to always check the guidelines provided by your institution for clarity and, if possible, review past dissertations from your university. Here we’re going to discuss a generic structure for a methodology chapter typically found in the sciences.
Before you start writing, it’s always a good idea to draw up a rough outline to guide your writing. Don’t just start writing without knowing what you’ll discuss where. If you do, you’ll likely end up with a disjointed, ill-flowing narrative . You’ll then waste a lot of time rewriting in an attempt to try to stitch all the pieces together. Do yourself a favour and start with the end in mind .
Section 1 – Introduction
As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims . As we’ve discussed many times on the blog, your methodology needs to align with your research aims, objectives and research questions. Therefore, it’s useful to frontload this component to remind the reader (and yourself!) what you’re trying to achieve.
In this section, you can also briefly mention how you’ll structure the chapter. This will help orient the reader and provide a bit of a roadmap so that they know what to expect. You don’t need a lot of detail here – just a brief outline will do.
Section 2 – The Methodology
The next section of your chapter is where you’ll present the actual methodology. In this section, you need to detail and justify the key methodological choices you’ve made in a logical, intuitive fashion. Importantly, this is the heart of your methodology chapter, so you need to get specific – don’t hold back on the details here. This is not one of those “less is more” situations.
Let’s take a look at the most common components you’ll likely need to cover.
Methodological Choice #1 – Research Philosophy
Research philosophy refers to the underlying beliefs (i.e., the worldview) regarding how data about a phenomenon should be gathered , analysed and used . The research philosophy will serve as the core of your study and underpin all of the other research design choices, so it’s critically important that you understand which philosophy you’ll adopt and why you made that choice. If you’re not clear on this, take the time to get clarity before you make any further methodological choices.
While several research philosophies exist, two commonly adopted ones are positivism and interpretivism . These two sit roughly on opposite sides of the research philosophy spectrum.
Positivism states that the researcher can observe reality objectively and that there is only one reality, which exists independently of the observer. As a consequence, it is quite commonly the underlying research philosophy in quantitative studies and is oftentimes the assumed philosophy in the physical sciences.
Contrasted with this, interpretivism , which is often the underlying research philosophy in qualitative studies, assumes that the researcher performs a role in observing the world around them and that reality is unique to each observer . In other words, reality is observed subjectively .
These are just two philosophies (there are many more), but they demonstrate significantly different approaches to research and have a significant impact on all the methodological choices. Therefore, it’s vital that you clearly outline and justify your research philosophy at the beginning of your methodology chapter, as it sets the scene for everything that follows.
Methodological Choice #2 – Research Type
The next thing you would typically discuss in your methodology section is the research type. The starting point for this is to indicate whether the research you conducted is inductive or deductive .
Inductive research takes a bottom-up approach , where the researcher begins with specific observations or data and then draws general conclusions or theories from those observations. Therefore these studies tend to be exploratory in terms of approach.
Conversely , d eductive research takes a top-down approach , where the researcher starts with a theory or hypothesis and then tests it using specific observations or data. Therefore these studies tend to be confirmatory in approach.
Related to this, you’ll need to indicate whether your study adopts a qualitative, quantitative or mixed approach. As we’ve mentioned, there’s a strong link between this choice and your research philosophy, so make sure that your choices are tightly aligned . When you write this section up, remember to clearly justify your choices, as they form the foundation of your study.
Methodological Choice #3 – Research Strategy
Next, you’ll need to discuss your research strategy (also referred to as a research design ). This methodological choice refers to the broader strategy in terms of how you’ll conduct your research, based on the aims of your study.
Several research strategies exist, including experimental , case studies , ethnography , grounded theory, action research , and phenomenology . Let’s take a look at two of these, experimental and ethnographic, to see how they contrast.
Experimental research makes use of the scientific method , where one group is the control group (in which no variables are manipulated ) and another is the experimental group (in which a specific variable is manipulated). This type of research is undertaken under strict conditions in a controlled, artificial environment (e.g., a laboratory). By having firm control over the environment, experimental research typically allows the researcher to establish causation between variables. Therefore, it can be a good choice if you have research aims that involve identifying causal relationships.
Ethnographic research , on the other hand, involves observing and capturing the experiences and perceptions of participants in their natural environment (for example, at home or in the office). In other words, in an uncontrolled environment. Naturally, this means that this research strategy would be far less suitable if your research aims involve identifying causation, but it would be very valuable if you’re looking to explore and examine a group culture, for example.
As you can see, the right research strategy will depend largely on your research aims and research questions – in other words, what you’re trying to figure out. Therefore, as with every other methodological choice, it’s essential to justify why you chose the research strategy you did.
Methodological Choice #4 – Time Horizon
The next thing you’ll need to detail in your methodology chapter is the time horizon. There are two options here: cross-sectional and longitudinal . In other words, whether the data for your study were all collected at one point in time (cross-sectional) or at multiple points in time (longitudinal).
The choice you make here depends again on your research aims, objectives and research questions. If, for example, you aim to assess how a specific group of people’s perspectives regarding a topic change over time , you’d likely adopt a longitudinal time horizon.
Another important factor to consider is simply whether you have the time necessary to adopt a longitudinal approach (which could involve collecting data over multiple months or even years). Oftentimes, the time pressures of your degree program will force your hand into adopting a cross-sectional time horizon, so keep this in mind.
Methodological Choice #5 – Sampling Strategy
Next, you’ll need to discuss your sampling strategy . There are two main categories of sampling, probability and non-probability sampling.
Probability sampling involves a random (and therefore representative) selection of participants from a population, whereas non-probability sampling entails selecting participants in a non-random (and therefore non-representative) manner. For example, selecting participants based on ease of access (this is called a convenience sample).
The right sampling approach depends largely on what you’re trying to achieve in your study. Specifically, whether you trying to develop findings that are generalisable to a population or not. Practicalities and resource constraints also play a large role here, as it can oftentimes be challenging to gain access to a truly random sample. In the video below, we explore some of the most common sampling strategies.
Methodological Choice #6 – Data Collection Method
Next up, you’ll need to explain how you’ll go about collecting the necessary data for your study. Your data collection method (or methods) will depend on the type of data that you plan to collect – in other words, qualitative or quantitative data.
Typically, quantitative research relies on surveys , data generated by lab equipment, analytics software or existing datasets. Qualitative research, on the other hand, often makes use of collection methods such as interviews , focus groups , participant observations, and ethnography.
So, as you can see, there is a tight link between this section and the design choices you outlined in earlier sections. Strong alignment between these sections, as well as your research aims and questions is therefore very important.
Methodological Choice #7 – Data Analysis Methods/Techniques
The final major methodological choice that you need to address is that of analysis techniques . In other words, how you’ll go about analysing your date once you’ve collected it. Here it’s important to be very specific about your analysis methods and/or techniques – don’t leave any room for interpretation. Also, as with all choices in this chapter, you need to justify each choice you make.
What exactly you discuss here will depend largely on the type of study you’re conducting (i.e., qualitative, quantitative, or mixed methods). For qualitative studies, common analysis methods include content analysis , thematic analysis and discourse analysis . In the video below, we explain each of these in plain language.
For quantitative studies, you’ll almost always make use of descriptive statistics , and in many cases, you’ll also use inferential statistical techniques (e.g., correlation and regression analysis). In the video below, we unpack some of the core concepts involved in descriptive and inferential statistics.
In this section of your methodology chapter, it’s also important to discuss how you prepared your data for analysis, and what software you used (if any). For example, quantitative data will often require some initial preparation such as removing duplicates or incomplete responses . Similarly, qualitative data will often require transcription and perhaps even translation. As always, remember to state both what you did and why you did it.
Section 3 – The Methodological Limitations
With the key methodological choices outlined and justified, the next step is to discuss the limitations of your design. No research methodology is perfect – there will always be trade-offs between the “ideal” methodology and what’s practical and viable, given your constraints. Therefore, this section of your methodology chapter is where you’ll discuss the trade-offs you had to make, and why these were justified given the context.
Methodological limitations can vary greatly from study to study, ranging from common issues such as time and budget constraints to issues of sample or selection bias . For example, you may find that you didn’t manage to draw in enough respondents to achieve the desired sample size (and therefore, statistically significant results), or your sample may be skewed heavily towards a certain demographic, thereby negatively impacting representativeness .
In this section, it’s important to be critical of the shortcomings of your study. There’s no use trying to hide them (your marker will be aware of them regardless). By being critical, you’ll demonstrate to your marker that you have a strong understanding of research theory, so don’t be shy here. At the same time, don’t beat your study to death . State the limitations, why these were justified, how you mitigated their impacts to the best degree possible, and how your study still provides value despite these limitations .
Section 4 – Concluding Summary
Finally, it’s time to wrap up the methodology chapter with a brief concluding summary. In this section, you’ll want to concisely summarise what you’ve presented in the chapter. Here, it can be a good idea to use a figure to summarise the key decisions, especially if your university recommends using a specific model (for example, Saunders’ Research Onion ).
Importantly, this section needs to be brief – a paragraph or two maximum (it’s a summary, after all). Also, make sure that when you write up your concluding summary, you include only what you’ve already discussed in your chapter; don’t add any new information.
In the video below, we walk you through an example of a high-quality research methodology chapter from a dissertation. We also unpack our free methodology chapter template so that you can see how best to structure your chapter.
And there you have it – the methodology chapter in a nutshell. As we’ve mentioned, the exact contents and structure of this chapter can vary between universities , so be sure to check in with your institution before you start writing. If possible, try to find dissertations or theses from former students of your specific degree program – this will give you a strong indication of the expectations and norms when it comes to the methodology chapter (and all the other chapters!).
Also, remember the golden rule of the methodology chapter – justify every choice ! Make sure that you clearly explain the “why” for every “what”, and reference credible methodology textbooks or academic sources to back up your justifications.
If you need a helping hand with your research methodology (or any other component of your research), be sure to check out our private coaching service , where we hold your hand through every step of the research journey. Until next time, good luck!
This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...
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Home » Research Methods – Types, Examples and Guide
Table of Contents
Definition:
Research Methods refer to the techniques, procedures, and processes used by researchers to collect , analyze, and interpret data in order to answer research questions or test hypotheses. The methods used in research can vary depending on the research questions, the type of data that is being collected, and the research design.
Types of Research Methods are as follows:
Qualitative research methods are used to collect and analyze non-numerical data. This type of research is useful when the objective is to explore the meaning of phenomena, understand the experiences of individuals, or gain insights into complex social processes. Qualitative research methods include interviews, focus groups, ethnography, and content analysis.
Quantitative research methods are used to collect and analyze numerical data. This type of research is useful when the objective is to test a hypothesis, determine cause-and-effect relationships, and measure the prevalence of certain phenomena. Quantitative research methods include surveys, experiments, and secondary data analysis.
Mixed Method Research refers to the combination of both qualitative and quantitative research methods in a single study. This approach aims to overcome the limitations of each individual method and to provide a more comprehensive understanding of the research topic. This approach allows researchers to gather both quantitative data, which is often used to test hypotheses and make generalizations about a population, and qualitative data, which provides a more in-depth understanding of the experiences and perspectives of individuals.
The following Table shows the key differences between Quantitative, Qualitative and Mixed Research Methods
Research Method | Quantitative | Qualitative | Mixed Methods |
---|---|---|---|
To measure and quantify variables | To understand the meaning and complexity of phenomena | To integrate both quantitative and qualitative approaches | |
Typically focused on testing hypotheses and determining cause and effect relationships | Typically exploratory and focused on understanding the subjective experiences and perspectives of participants | Can be either, depending on the research design | |
Usually involves standardized measures or surveys administered to large samples | Often involves in-depth interviews, observations, or analysis of texts or other forms of data | Usually involves a combination of quantitative and qualitative methods | |
Typically involves statistical analysis to identify patterns and relationships in the data | Typically involves thematic analysis or other qualitative methods to identify themes and patterns in the data | Usually involves both quantitative and qualitative analysis | |
Can provide precise, objective data that can be generalized to a larger population | Can provide rich, detailed data that can help understand complex phenomena in depth | Can combine the strengths of both quantitative and qualitative approaches | |
May not capture the full complexity of phenomena, and may be limited by the quality of the measures used | May be subjective and may not be generalizable to larger populations | Can be time-consuming and resource-intensive, and may require specialized skills | |
Typically focused on testing hypotheses and determining cause-and-effect relationships | Surveys, experiments, correlational studies | Interviews, focus groups, ethnography | Sequential explanatory design, convergent parallel design, explanatory sequential design |
Examples of Research Methods are as follows:
Qualitative Research Example:
A researcher wants to study the experience of cancer patients during their treatment. They conduct in-depth interviews with patients to gather data on their emotional state, coping mechanisms, and support systems.
Quantitative Research Example:
A company wants to determine the effectiveness of a new advertisement campaign. They survey a large group of people, asking them to rate their awareness of the product and their likelihood of purchasing it.
Mixed Research Example:
A university wants to evaluate the effectiveness of a new teaching method in improving student performance. They collect both quantitative data (such as test scores) and qualitative data (such as feedback from students and teachers) to get a complete picture of the impact of the new method.
Research methods are used in various fields to investigate, analyze, and answer research questions. Here are some examples of how research methods are applied in different fields:
Research methods serve several purposes, including:
Research methods are used when you need to gather information or data to answer a question or to gain insights into a particular phenomenon.
Here are some situations when research methods may be appropriate:
Research methods provide several advantages, including:
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The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.
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What are the characteristics of research.
Quantitative methods, 8 tips for conducting accurate research.
Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”
Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .
Research is conducted with a purpose to:
There are three main purposes:
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Here is a comparative analysis chart for a better understanding:
Approach used | Unstructured | Structured | Highly structured |
Conducted through | Asking questions | Asking questions | By using hypotheses. |
Time | Early stages of decision making | Later stages of decision making | Later stages of decision making |
It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.
When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.
To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .
Research methods are broadly classified as Qualitative and Quantitative .
Both methods have distinctive properties and data collection methods .
Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.
Types of qualitative methods include:
Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.
Types of quantitative methods include:
LEARN MORE: Descriptive Research vs Correlational Research
Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.
It is essential to ensure that your data is:
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Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.
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Published on August 20, 2019 by Shona McCombes . Revised on June 22, 2023.
Survey research means collecting information about a group of people by asking them questions and analyzing the results. To conduct an effective survey, follow these six steps:
Surveys are a flexible method of data collection that can be used in many different types of research .
What are surveys used for, step 1: define the population and sample, step 2: decide on the type of survey, step 3: design the survey questions, step 4: distribute the survey and collect responses, step 5: analyze the survey results, step 6: write up the survey results, other interesting articles, frequently asked questions about surveys.
Surveys are used as a method of gathering data in many different fields. They are a good choice when you want to find out about the characteristics, preferences, opinions, or beliefs of a group of people.
Common uses of survey research include:
Surveys can be used in both cross-sectional studies , where you collect data just once, and in longitudinal studies , where you survey the same sample several times over an extended period.
Before you start conducting survey research, you should already have a clear research question that defines what you want to find out. Based on this question, you need to determine exactly who you will target to participate in the survey.
The target population is the specific group of people that you want to find out about. This group can be very broad or relatively narrow. For example:
Your survey should aim to produce results that can be generalized to the whole population. That means you need to carefully define exactly who you want to draw conclusions about.
Several common research biases can arise if your survey is not generalizable, particularly sampling bias and selection bias . The presence of these biases have serious repercussions for the validity of your results.
It’s rarely possible to survey the entire population of your research – it would be very difficult to get a response from every person in Brazil or every college student in the US. Instead, you will usually survey a sample from the population.
The sample size depends on how big the population is. You can use an online sample calculator to work out how many responses you need.
There are many sampling methods that allow you to generalize to broad populations. In general, though, the sample should aim to be representative of the population as a whole. The larger and more representative your sample, the more valid your conclusions. Again, beware of various types of sampling bias as you design your sample, particularly self-selection bias , nonresponse bias , undercoverage bias , and survivorship bias .
There are two main types of survey:
Which type you choose depends on the sample size and location, as well as the focus of the research.
Sending out a paper survey by mail is a common method of gathering demographic information (for example, in a government census of the population).
Online surveys are a popular choice for students doing dissertation research , due to the low cost and flexibility of this method. There are many online tools available for constructing surveys, such as SurveyMonkey and Google Forms .
If your research focuses on a specific location, you can distribute a written questionnaire to be completed by respondents on the spot. For example, you could approach the customers of a shopping mall or ask all students to complete a questionnaire at the end of a class.
Oral interviews are a useful method for smaller sample sizes. They allow you to gather more in-depth information on people’s opinions and preferences. You can conduct interviews by phone or in person.
Like questionnaires, interviews can be used to collect quantitative data: the researcher records each response as a category or rating and statistically analyzes the results. But they are more commonly used to collect qualitative data : the interviewees’ full responses are transcribed and analyzed individually to gain a richer understanding of their opinions and feelings.
Next, you need to decide which questions you will ask and how you will ask them. It’s important to consider:
There are two main forms of survey questions: open-ended and closed-ended. Many surveys use a combination of both.
Closed-ended questions give the respondent a predetermined set of answers to choose from. A closed-ended question can include:
Closed-ended questions are best for quantitative research . They provide you with numerical data that can be statistically analyzed to find patterns, trends, and correlations .
Open-ended questions are best for qualitative research. This type of question has no predetermined answers to choose from. Instead, the respondent answers in their own words.
Open questions are most common in interviews, but you can also use them in questionnaires. They are often useful as follow-up questions to ask for more detailed explanations of responses to the closed questions.
To ensure the validity and reliability of your results, you need to carefully consider each question in the survey. All questions should be narrowly focused with enough context for the respondent to answer accurately. Avoid questions that are not directly relevant to the survey’s purpose.
When constructing closed-ended questions, ensure that the options cover all possibilities. If you include a list of options that isn’t exhaustive, you can add an “other” field.
In terms of language, the survey questions should be as clear and precise as possible. Tailor the questions to your target population, keeping in mind their level of knowledge of the topic. Avoid jargon or industry-specific terminology.
Survey questions are at risk for biases like social desirability bias , the Hawthorne effect , or demand characteristics . It’s critical to use language that respondents will easily understand, and avoid words with vague or ambiguous meanings. Make sure your questions are phrased neutrally, with no indication that you’d prefer a particular answer or emotion.
The questions should be arranged in a logical order. Start with easy, non-sensitive, closed-ended questions that will encourage the respondent to continue.
If the survey covers several different topics or themes, group together related questions. You can divide a questionnaire into sections to help respondents understand what is being asked in each part.
If a question refers back to or depends on the answer to a previous question, they should be placed directly next to one another.
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Before you start, create a clear plan for where, when, how, and with whom you will conduct the survey. Determine in advance how many responses you require and how you will gain access to the sample.
When you are satisfied that you have created a strong research design suitable for answering your research questions, you can conduct the survey through your method of choice – by mail, online, or in person.
There are many methods of analyzing the results of your survey. First you have to process the data, usually with the help of a computer program to sort all the responses. You should also clean the data by removing incomplete or incorrectly completed responses.
If you asked open-ended questions, you will have to code the responses by assigning labels to each response and organizing them into categories or themes. You can also use more qualitative methods, such as thematic analysis , which is especially suitable for analyzing interviews.
Statistical analysis is usually conducted using programs like SPSS or Stata. The same set of survey data can be subject to many analyses.
Finally, when you have collected and analyzed all the necessary data, you will write it up as part of your thesis, dissertation , or research paper .
In the methodology section, you describe exactly how you conducted the survey. You should explain the types of questions you used, the sampling method, when and where the survey took place, and the response rate. You can include the full questionnaire as an appendix and refer to it in the text if relevant.
Then introduce the analysis by describing how you prepared the data and the statistical methods you used to analyze it. In the results section, you summarize the key results from your analysis.
In the discussion and conclusion , you give your explanations and interpretations of these results, answer your research question, and reflect on the implications and limitations of the research.
If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.
Research bias
A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.
A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.
To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.
Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.
Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.
The type of data determines what statistical tests you should use to analyze your data.
The priorities of a research design can vary depending on the field, but you usually have to specify:
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As we mentioned, research methodology refers to the collection of practical decisions regarding what data you'll collect, from who, how you'll collect it and how you'll analyse it. Research design, on the other hand, is more about the overall strategy you'll adopt in your study. For example, whether you'll use an experimental design ...
Definition, Types, and Examples. Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of ...
Qualitative Research Methodology. This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.
Step 1: Explain your methodological approach. Step 2: Describe your data collection methods. Step 3: Describe your analysis method. Step 4: Evaluate and justify the methodological choices you made. Tips for writing a strong methodology chapter. Other interesting articles.
Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. First, decide how you will collect data. Your methods depend on what type of data you need to answer your research question:
Research methodology is a crucial framework that guides the entire research process. It involves choosing between various qualitative and quantitative approaches, each tailored to specific research questions and objectives. Your chosen methodology shapes how data is gathered, analysed, and interpreted, ultimately influencing the reliability and ...
1. Qualitative research methodology. Qualitative research methodology is aimed at understanding concepts, thoughts, or experiences. This approach is descriptive and is often utilized to gather in-depth insights into people's attitudes, behaviors, or cultures. Qualitative research methodology involves methods like interviews, focus groups, and ...
Revised on 10 October 2022. Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.
A research methodology encompasses the way in which you intend to carry out your research. This includes how you plan to tackle things like collection methods, statistical analysis, participant observations, and more. You can think of your research methodology as being a formula. One part will be how you plan on putting your research into ...
Research methodology is the underlying framework that guides your research. Research methodology must be systematic and intentional. This does not mean that it needs to be overly complex; it simply means that there must be some thought behind the methods that you choose to base your research on. In the context of academia, an explanation of the ...
Research Methodology Example. Detailed Walkthrough + Free Methodology Chapter Template. If you're working on a dissertation or thesis and are looking for an example of a research methodology chapter, you've come to the right place. In this video, we walk you through a research methodology from a dissertation that earned full distinction ...
Provide the rationality behind your chosen approach. Based on logic and reason, let your readers know why you have chosen said research methodologies. Additionally, you have to build strong arguments supporting why your chosen research method is the best way to achieve the desired outcome. 3. Explain your mechanism.
Qualitative research methodologies examine the behaviors, opinions, and experiences of individuals through methods of examination (Dawson, 2019). This type of approach typically requires less participants, but more time with each participant. It gives research subjects the opportunity to provide their own opinion on a certain topic.
Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your research objectives. Methodology is the first step in planning a research project.
A research methodology gives research legitimacy and provides scientifically sound findings. It also provides a detailed plan that helps to keep researchers on track, making the process smooth, effective and manageable. A researcher's methodology allows the reader to understand the approach and methods used to reach conclusions.
Example of a methodology in a research paper The following example of a methodology in a research paper can provide additional insight into what to include and how to structure yours: This research paper explains the psychological and emotional effects of a support program for employees with mental illness. The program involved extended and individualized support for employment candidates ...
To analyse data collected in a statistically valid manner (e.g. from experiments, surveys, and observations). Meta-analysis. Quantitative. To statistically analyse the results of a large collection of studies. Can only be applied to studies that collected data in a statistically valid manner. Thematic analysis.
Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...
Research Methods. Definition: Research Methods refer to the techniques, procedures, and processes used by researchers to collect, analyze, and interpret data in order to answer research questions or test hypotheses.The methods used in research can vary depending on the research questions, the type of data that is being collected, and the research design.
Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data. Common approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research.
Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, "research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.".
A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach. Whether you'll rely on primary research or secondary research. Your sampling methods or criteria for selecting subjects. Your data collection methods.
Survey research means collecting information about a group of people by asking them questions and analyzing the results. To conduct an effective survey, follow these six steps: Determine who will participate in the survey. Decide the type of survey (mail, online, or in-person) Design the survey questions and layout.