what is a cover letter in business

4. Include data-backed examples.

When referencing experience from your resume, use your cover letter as an opportunity to explain in detail — with examples.

Examples allow the company to picture the success you could bring if they hired you, rather than the person next in their resume pile. But, data-backed examples give an extra edge.

Let's use an example. Which of these options is more impressive?

• I increased leads for the company.
• I increased leads by 35% in one month through a single blog post, which became the company's highest lead driver.

It's option B, right? That's because it's descriptive and shows results.

5. Tell a story.

Following on from the previous step, you could elaborate on your data-backed examples by telling a story.

Storytelling helps with relatability and gives a hint of your personality in a cover letter. It also makes the recruiter remember your cover letter amongst a sea of other one-page documents in their review pile.

However, this cover letter tip comes with a warning: Don't overdo it and make sure it's relevant.

6. Get a second pair of eyes on it.

Even the best writers make mistakes, but they can leave a negative first impression.

That's why our sixth cover letter tip is to get a second pair of eyes on it.

Email it to a friend or ask a family member to glance over it before you hit "send." Ask them to highlight any spelling mistakes or suggestions to improve how you're communicating with the person reading it.

You never get a second chance to make a first impression. Seeing as though a cover letter is one of the first documents a recruiter sees, try to make it perfect.

7. Be unique.

Finally, make your cover letter unique.

If you're applying for a creative role, experiment with colors, subheadings, and layouts.

If you're applying for more of a traditional role, be wary. Not everyone is a fan of bright, bold cover letters, but you can scope your limits by getting a feel of their company culture.

Are they strict and professional, or does the company like to have fun? (You can usually get a feel of this from their website or social media profiles.)

Testing the level of uniqueness can be a case of trial and error. If you're not getting great reactions from your cover letter, revise and try again.

We understand that inspiration can go a long way. That's why we've created a one-stop-shop for cover letter examples , which are available to view here.

You're also free to browse our collection of cover letter samples for extra inspiration on formatting your cover letter and learning from those who've helped to land dream jobs.

Now you're fully equipped to write a cover letter that will help you get your foot in the door.

Editor's note: This post was originally published in September 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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5 Business Cover Letter Examples for Success in 2024

• Business Cover Letter
• Entry-Level Business
• Business Administration
• Business Manager
• HR Business Partner
• Write Your Business Cover Letter

You’re passionate about optimizing processes and achieving company goals. Businesses know they can count on you to manage expense reports and income statements, use your sales skills to increase profits, and much more while on the job. 

But are you capable of writing a great cover letter to accompany your stellar business resume for the competitive business space?

While you may be a business expert, creating a cover letter can be challenging. That’s why we’ve compiled some effective business cover letter examples that will land you the job in 2024.

Business Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Detail specific examples from your life that connect to how the company does business. A personal anecdote can go a long way.
• This helps the employer visualize how your skills can fit into and improve their business operations.

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Entry-Level Business Cover Letter Example

• Make sure your cover letter is aligned with the job requirements listed on the application and emphasize them!

Business Administration Cover Letter Example

• Using concrete numbers like “helped reduce supply costs by $12,984” establishes the candidate’s impactful contribution at work. Follow this lead by presenting a track record of significant achievements in your previous jobs. You’re giving recruiters more reasons to call you for an interview.

Business Manager Cover Letter Example

• Don’t be afraid to share examples of how you’ve led teams to success in the past.
• Use concrete data to support your claims here. Doing so will emphasize your ability to consistently achieve results and gives your cover letter a more professional look.

HR Business Partner Cover Letter Example

• Provide examples where your HR strategies improved employee engagement or business performance.
• Don’t leave hiring managers guessing. Be specific in what you’ve accomplished and what your skills could bring to the hiring company.

Related cover letter examples

• Business Analyst
• Administrative Assistant
• Human Resources
• Executive Assistant

How to Format a Business Cover Letter

Every business offers different products and services and has varying operational policies. Therefore, your cover letter shouldn’t be a one-step copy-and-paste solution for every business-related job you apply to. 

Instead, you want to tailor it based on the job description for each company’s needs. For instance, if you’re applying to a business financial analyst position, you may want to emphasize your knowledge of expense reports and income statements. 

Business cover letter greeting and introduction

As you would do for a business proposal, you want to lead off with a strong opening for your business cover letter. 

The first step is optimizing the greeting with the name of a specific hiring manager since personalization is always a great way to succeed in the business environment. However, if you can’t find a contact person in the job description , company website, or LinkedIn, leading with “Dear [company name] hiring manager” or something similar will also work. 

You also want to immediately connect the values and skills you bring to the table in the opening paragraph. For instance, if the company provides youth educational resources, you could connect to how you’d be passionate about using your sales skills to promote services that help kids feel empowered within their education at an early age. 

The example below is a decent start. That said, it doesn’t address anyone in specific or connect with the company or skills needed for the job the applicant is applying to.

Lead with a stronger connection to the role than this!

I’m excited to be applying for your business management position. I’ve had a strong business acumen from a young age, which is why I decided to go to school for business management. I believe I’m an ideal fit for the position.  

Instead, go for an opener that connects with the company you’re applying to, like the one below, that emphasizes the applicant’s passion for eBay’s sustainable form of commerce. 

Form a relevant connection with the company!

Dear Mr. Iver,

eBay’s commitment to enabling economic opportunity and creating a better, sustainable form of commerce resonates deeply with me, making me eager to contribute to your mission. I am excited to apply my skills to the role of business assistant at eBay.

Business cover letter body

You understand the importance of metrics and credentials when making key business decisions. Emphasize those aspects in your business cover letter’s body to create a great foundation for your skills and to emphasize why you’re an excellent fit. 

Some common business metrics you may want to reference include ROI, conversions, or productive efficiency. 

If you don’t have much experience, you can also lean on achievements and courses from degrees in business management, finance, marketing, or other related fields to show you have the right skills for the job . 

Take a look at the example below, which does an excellent job of citing metrics like market reach and increases in sales. 

A good body paragraph optimized with business metrics

My most recent position was as the business development manager at Texas Instruments. Here, we faced challenges regarding product penetration in new markets, to which I responded by instituting an evidence-based market research approach. This initiative resulted in a 53% increase in market reach and boosted sales by 33% over a year.

Business cover letter closing

You know that a solid closing with a CTA can make a big difference in landing the sale. It can also help when writing your business cover letter. 

Ideally, you’ll want to relate back to crucial characteristics of the position and the company’s mission. For example, if you’re applying to be a business development director for a company that sells fitness equipment, you could relate back to how you want to use your strategic prospecting abilities to help the company grow and achieve its goals of helping more people live a healthy lifestyle. 

The closing below doesn’t end as strongly as you’d like since it doesn’t refer back to the specifics of the position.

Yikes, too bland! 

Thank you for reading my cover letter. I hope to hear back from you soon and would be eager to get started in this position.

Jessica Sanchez

Instead, aim for a closer that sounds eager and engaged with the role, like the one below, emphasizing enthusiasm about joining ExxonMobil’s HR team and their work environment that encourages growth. 

An eager and engaged closer for the win! 

I am eager to utilize my skills to improve the effectiveness of your HR operations by joining ExxonMobil as an HR business partner. I am committed to collaborating with various teams to foster a work environment that encourages growth, innovation, and satisfaction. Thank you for your dedication to workforce empowerment, and I eagerly await your response.

Cesar Quispe

When you sell or develop products, you want to make every effort to stand out in business. You should do the same in the hiring process and submit a cover letter to showcase your skills, even if it’s listed as optional in the job description . 

You know that following up on leads can help land a sale in business. It can also help if you haven’t heard back a week or two after submitting your resume and cover letter. Just remember to keep a professional business tone to leave a good impression. 

The business environment is fast-paced, so your cover letter shouldn’t be longer than one page. To condense what you include, try to focus on the primary needs of the position. For instance, if the company needs help boosting sales, you could emphasize your lead generation and cold calling skills in your cover letter. 

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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What Is a Cover Letter?

Understanding cover letters, types of cover letters, how to write a cover letter, tips for writing a cover letter.

• Cover Letter FAQs

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What Is a Cover Letter? Types and How To Write One

A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only two documents sent to a potential employer, a well- or poorly-written letter can impact whether the applicant is called for an interview .

Key Takeaways

• A cover letter is commonly submitted with a job application explaining the applicant's credentials and interest in the position.
• A good cover letter complements the resume and explains why the candidate is the ideal person for the job.
• Common cover letter mistakes can sink a job applicant.

Investopedia / Joules Garcia

Most job postings are done online and no longer require a physical application. Instead, applicants send companies a copy of their resume along with a cover letter either by email or with a hard copy through the mail. A resume offers a glimpse into the professional and academic experience of a potential employee. The cover letter, on the other hand, acts as an introduction written by the candidate to express their interest in the position and what makes them the best fit for the job.

A good cover letter complements a resume by expanding on items relevant to the job. In essence, it's a sales pitch that describes why the applicant is the best person for the position. Career experts advise job seekers to spend time customizing each cover letter for the particular position, rather than using a generic missive. Although this requires extra effort, it can be very helpful in allowing an applicant to stand out above the competition.

The cover letter provides information to the employer about who the candidate is as a professional and as a person. This includes their areas of interest, professional goals, knowledge, skills they've gained over the years, achievements, passions, and aspirations. The cover letter should be a one-page document that provides a clear and concise idea about why the candidate is the best person for the job . It should also highlight the cultural fit.

While there is no set template for a cover letter, the type of letter that you write will depend on the requirements of each individual company or employer. The information that is included in a cover letter will vary depending on the goals and purpose of your application.

• An application cover letter is the most familiar type of cover letter. This is generally written in response to a vacancy that is posted on a company's website or a job board. In addition to answering any specific questions posted in the job ad, it may also highlight any experience or skills that are suitable for the position.
• A referral cover letter is similar to an application letter, but it includes the name of a colleague or employee who recommended the applicant for the open position. A strong referral can help you stand out against other applicants.
• A prospecting cover letter , also known as a letter of interest, is written by a job seeker and addressed to a company where they would like to work. However, it is not aimed at a specific role or vacancy. Instead, this type of letter inquires about open positions in general and may highlight any special skills that make the writer suitable for the company.

When employers post a job ad that requires a cover letter, they may specify certain requirements for the cover letter to address. For example, they may require applicants to answer certain questions, or to respect a certain word limit. It is important to follow these requirements, as they reflect on the applicant's ability to understand and follow directions.

If the employer does not set any expectations, a typical cover letter should be about a page or less, and may include a formal greeting, contact information, and links to the applicant's portfolio or work. It should highlight any special skills, and explain why you would be a good fit for the position. This is your chance to impress the employer: Even if your resume does not have everything an employer wants, a well-written cover letter can make the applicant stand out from the crowd.

However, it is possible to include too much information. Most employers will simply glance at the majority of their cover letters, and a long-winded essay might end up at the bottom of the pile. A few short paragraphs explaining your skills, and why you chose that specific employer, should be enough to put your best foot forward.

Writing a cover letter doesn't have to be tedious—even though it may seem like it's a chore. Here are a few simple tips you may want to consider when composing your cover letter:

• Personalize your letter for each role. Never use a generic cover letter. This means you have to write a new one for each position. Be sure to include your strengths and skills, and explain why you’re the perfect candidate.
• Include contact information. If the posting doesn't include the hiring manager's name, call the company , or check its website. Including this person's name gives your letter a proper greeting and also shows you have initiative. And don't forget to add your contact information, too. This is important if your resume gets separated from your cover letter.
• Simplify your letter. Communicate clearly and concisely. Using complex words and sentences would most certainly fail to convey your intentions with the company and the person reading the letter probably won't bother with the rest of your application.
• Be specific when needed. Don't rehash your resume, so be sure to quantify your accomplishments. For instance, expand on your marketing experience in your cover letter by saying you brought in 200 additional clients each month and increased revenue to $10,000. This can set you apart from candidates with vague personal details.
• Proofread. After you’ve written the letter, go over it a few times to ensure there are no errors. Then ask someone else to do a once-over and recommend any changes you may need to make.

A simple, focused cover letter without any typos or grammatical errors will get you noticed by potential employers.

A perfect resume can often be sabotaged by a poorly thought-out cover letter or one that is laden with mistakes. Whether you include the letter as per required submission guidelines, or you simply want to emphasize your interest in the job, make sure you avoid making these blunders.

• Names matter. This includes the name of the hiring manager, the company, and yes, even yours. Make sure you have the right names and the correct spelling. And don't forget to change the names if you're using the same cover letter for multiple jobs.
• Restating your resume. Since the cover letter is used to identify your skills and explain how your previous experience is applicable to the desired position, don't restate the stuff on your resume. Remember, the cover letter should complement your resume, not just summarize it.
• Keep your letter tight. Recruiters often go through hundreds of applications and don't have time to read through a three-page missive. The absolute maximum length for a cover letter should be one page, with a few concise paragraphs.
• Omit unnecessary details. Stay on topic. There's no need to mention your graphic-design skills if you're applying for an accounting position. It's a good idea to leave out personal things like your IQ, recreational accomplishments, interests, and hobbies. That is unless they relate to the job or company.
• Avoid sounding arrogant. Ensure your cover letter does not make you appear arrogant . While the cover letter is about you and your accomplishments, find a way of saying "I'm the best" without actually saying it. Avoid overusing words like "I," "me," or "my."
• Remember that spelling counts. Typos and grammatical errors can show you didn't bother to proofread your own letter. And make sure to be consistent—don't convey a dash with "--" in one place and "—" in another.
• Design matters : with the proliferation of publishing, design trends, and software, candidates have become creative in making their cover letter stand out from a design perspective. Make sure your cover letter projects your personality in terms of design while remaining professional. That is personal signature and branding.

How Long Should a Cover Letter Be?

According to Indeed , a leading job-seeking site, a typical cover letter should be about three or four paragraphs long and highlight any special experience or achievements that make the applicant exceptionally well-suited to the position.

How Do You Start a Cover Letter?

A cover letter should start with a formal greeting, preferably addressed to the hiring manager. If you do not know who will be reading your cover letter, a generic "to whom it may concern" is an acceptable, albeit old-fashioned, way to address a cover letter. It is also acceptable to address the letter to a title, such as "Dear Hiring Manager," or "Dear Talent Acquisition Team."

What Should a Cover Letter Contain?

An effective cover letter should highlight the applicant's skills, experience, and any achievements that make them a good fit for their prospective employer. It is also a good chance to mention anything that is not included in the resume: For example, if an applicant is drawn to a certain employer because they love a certain product, the cover letter is a great place to mention it. Make sure your cover letter also includes your name and contact information.

In a competitive jobs market, an effective cover letter is one way to make a job application stand out. This is a chance for an applicant to demonstrate why they think they would be a good fit. However, a poorly-written or meandering cover letter can hurt an application more than it helps.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Pages 3 and 5.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Page 5.

Jobscan. " Cover Letter Formats ."

Indeed. " What Is a Cover Letter? "

Indeed. " How to Address a Cover Letter (With Examples). "

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Module 14: Finding a Job

Writing effective cover letters, learning outcome.

• Identify characteristics of an effective cover letter

What Is a Cover Letter?

A cover letter is a letter of introduction, usually three to four paragraphs in length, that you attach to your résumé. It’s a way of introducing yourself to a potential employer and explaining why you are suited for a position. Employers may look for individualized and thoughtfully written cover letters as an initial method of screening out applicants who may lack necessary basic skills or who may not be sufficiently interested in the position.

Often an employer will request or require that a cover letter be included in the materials an applicant submits. There are also occasions when you might submit a cover letter uninvited: for example, if you are initiating an inquiry about possible work or asking someone to send you information or provide other assistance.

With each résumé you send out, always include a cover letter specifically addressing your purpose.

This purpose is to let the receiver know how well you match their needs. It is a careful blend of the direct and persuasive letters you read about earlier in this book.

Characteristics of an Effective Cover Letter

Cover letters should accomplish the following:

• Get the attention of the prospective employer
• Set you apart from any possible competition
• Identify the position you are interested in
• Specify how you learned about the position or company
• Present highlights of your skills and accomplishments
• Reflect your genuine interest
• Please the eye and ear

The following video features three tips on how to create a letter that highlights your strengths and how they are relevant to the employer.

Practice Question

Cover letter resources, contribute.

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• Practice question. Authored by : Susan Kendall. Provided by : Lumen Learning. License : CC BY: Attribution
• College Success. Authored by : Linda Bruce. Provided by : Lumen Learning. Located at : https://courses.lumenlearning.com/waymaker-collegesuccess/ . License : CC BY: Attribution
• 5 Steps to an Incredible Cover Letter. Authored by : Aimee Bateman. Located at : https://youtu.be/mxOli8laZos . License : All Rights Reserved . License Terms : Standard YouTube License

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Information For

Cover Letters

The purpose of the cover letter is to introduce yourself to the employer in a way that makes a positive first impression.

The cover letter is connected to your resume, but it should not duplicate exactly what is already on your resume. A good cover letter can inspire the employer to look more carefully at your resume. As with resumes, cover letters need to be well-written, error-free and tailored to each position to which you are applying. It is not advisable to write a “general” cover letter to be used for every application.

Before you begin writing a cover letter, you should review the job/internship posting and identify how your skills and experiences line up with those listed in the position.

A cover letter should make it clear to the employer why you are interested in the position and what value you can bring to the organization. Take a look at the cover letter samples and review the writing your cover letter handout for an outline of what to include in a cover letter.

• Writing Your Cover Letter (PDF)
• Sample Cover Letter Job Specific 1 (PDF)
• Sample Cover Letter Job Specific 2 (PDF)
• Sample Cover Letter Education 1 (PDF)
• Sample Cover Letter Education 2 (PDF)
• Sample Cover Letter Internship (PDF)
• Sample Cover Letter On-Campus Job (PDF)
• Sample Prospecting Letter (PDF)

Additional Resources on Business Correspondence

• E-mail Etiquette (PDF)
• Career Ready Skills (PDF)
• Job Search Correspondence Guide (PDF) (includes all business correspondence handouts)
• Sample Acceptance Letter (PDF)
• Sample Networking Letter (PDF)
• Sample Offer Decline Letter (PDF)
• Sample Resignation Letter (PDF)
• Sample Thank You Letter (PDF)
• Sample Withdrawal Letter (PDF)
• “Cover Letters and Other Correspondence” – Riley Guide

As with your resume, have your cover letter reviewed by the Career Center during Express Hours before sending it to prospective employers.

Need a quick cover letter review?

Get a quick 15-minute resume or cover letter review by visiting the Career Center (UU 225) during the semester Monday through Friday from 11 a.m. to 4:45 p.m. or schedule a virtual appointment on Handshake.

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How to Write a Business Plan Cover Letter That Wins Investors

Business Plan Cover Pages

Ayush Jalan

• December 12, 2023

Writing a business plan cover letter is an important part of presenting your business plan to potential lenders and investors when seeking investment. It’s the first thing an interested investor will read, and it’s your chance to make a good first impression.

In this article, we’ll see an overview of what a business plan cover letter is, why it’s important, and how to write it. We’ll also share a template, some examples, and useful tips you can use to write a formal cover letter for your own business plan and make it stand out.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and serves the purpose of introducing you and your business venture to potential investors or lenders. In other words, it’s a way for you to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer in order to get hired, you need a cover letter to go alongside your business plan in order to secure funding or a business loan.

Why is a business plan cover letter important?

Through a cover letter, you show the investor why you are a good fit, what value your business can bring to them, and why they should invest in your company instead of your competitor.

To increase your chances of getting funding, it’s wise to tailor your cover letter based on the investor reading it. This means researching the companies the investor has previously invested in, their risk tolerance, and the values they look for in a business partner.

Although your business plans already details all crucial data, the cover letter should provide a glimpse into the current financial position of your company, including its profitability, debt, projections, and more.

The idea here is to let the investor know what they are getting into and reduce uncertainties. If they like your cover letter, they will be more interested to go through the whole business plan and ask questions before investing .

How to write a business plan cover letter?

Before you start writing a cover letter, make sure you’re done preparing a business plan and that there are no errors in it. A well-written cover letter isn’t going to get you very far if the business plan itself is not properly made.

Once your business plan is ready, follow these steps to write a cover letter:

Step 1. Create a header

The header of your business plan cover letter should include your name, the name of your business, your address, and your contact information. Next, write the date. And finally, write the name of the investor, the institution they are affiliated with, and their address.

If you’re sending the document via email, there’s no need to write a header, and you can jump to addressing the recipient with a formal greeting.

Step 2. Address the recipient

Unless you don’t know the name of the recipient, don’t make the mistake of addressing them as “Dear Investor” as that may give the impression that you haven’t researched the person you’re sending your business plan to.

Addressing the name of the recipient such as “Dear Mr. Green” or “Dear Ms. Jones” sets a good tone and is preferred over a generic greeting.

Step 3. Write a strong opening

The first paragraph of your letter should immediately grab the reader’s attention. This means stating the intent of the letter, the reason you want to work with this investor, and how you will use their money to scale the business.

Explain why you think your business is a good investment opportunity, and mention details such as the type of ownership, legal formation, the structure of the business , its history, and any notable achievements.

Step 4. Support your statements

Claims made without evidence don’t mean much, so you’re going to need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup, since most startups fail. That’s why it’s a good idea to track these key startup metrics to assess your financial position and the overall viability of your business idea.

Step 5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you’re expecting things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

Tips for writing a business plan cover letter

Here are some tips for writing a business plan cover letter:

• Keep the letter short and descriptive, no more than one or two pages.
• Use a formal, conversational tone, and avoid using slang, jargon, and contractions. The easier it is to read your letter, the better.
• Address the reader by name, and avoid using “To Whom It May Concern.”
• Mention your professional background, the competency of the management team, and how it all benefits the business.
• If you’ve acquired funding in the past, highlight the individuals, institutions, or banks that have invested in your company.

Business plan cover letter template

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Name of Investor],

I am writing to request your investment in [Your Business Name]. We are [ brief overview of your business ] and we believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how the funds will be used]

[Mention your unique selling proposition]

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business plan cover letter example

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. We currently have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We look forward to working with you.

Sincerely, William Cutler

Lure investors with a great first impression

Writing a good cover letter is key when presenting your business plan to potential lenders and investors. Your cover letter should be well-written, professional-looking, and tailored to the interests of the investor reading your business plan.

Be mindful of the length of your cover letter; it should be short enough to retain the reader’s interest and long enough to cover the subject. If you’re sending the cover letter over email, it’s a good idea to follow up after some time in case you don’t get a response.

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Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, your cover letter should not exceed one page; if there’s more to add, a maximum of two pages is considered permissible. That said, it’s usually better to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it since your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s absolutely crucial that you attach a cover letter with it. However, a cover letter is not that necessary if you’re sending it via email as you can simply write a note in the body of the email.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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How important is a cover letter? Very. Here's how to stick the landing: Ask HR

Johnny C. Taylor Jr. tackles your human resources questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world's largest HR professional society and author of "Reset: A Leader’s Guide to Work in an Age of Upheaval.”

The questions are submitted by readers, and Taylor's answers below have been edited for length and clarity.

Have a question?  Do you have an HR or work-related question you’d like me to answer?  Submit it here .

Start the day smarter. Get all the news you need in your inbox each morning.

Question: I’ve always had trouble crafting a cover letter. It often seems redundant to the information in my resume. What is a good strategy for writing a cover letter? – Dierdre

Answer: Your No. 1 priority in your job search is to make you stand out among the sea of applicants. Start by personalizing your cover letter for the respective position.

Hiring managers are well-versed in spotting generic cover letters. Many don’t even mention the organization or the specific position. A cover letter customized for each role you apply to will set you apart from the other candidates.

Your cover letter should complement, not replicate, your resume. Resumes itemize employment information and qualifications, while customized cover letters provide an additional opportunity to tell your story and delineate your goals and intangibles. Cover letters should contextualize the value of the experience outlined in your resume.

You are essentially looking for a fit between your skills and personality to a defined role and work environment. A customized cover letter gives the hiring manager a preview of an interview. It signals that you are genuinely interested in the organization and discussing why you might be a prime candidate.

Remember to tailor the letter to showcase your relevant qualifications and accomplishments and project how you would fit in the role. Hiring managers look for people who will not only be a good fit but will also be an asset to their company for the long term. A well-crafted cover letter can demonstrate your potential value and fit for an organization.

I wish you much success in your career journey.

Work or school?: Should I accept a job offer while still in college? Ask HR

Poor job review: How do you respectfully disagree with a performance review? Ask HR

I enjoy my job, but the recent uptick in the cost of living feels almost like I’m taking a pay cut. What’s the best way to ask for raise without jeopardizing the good relationship with my employer? – Mack

Request for raises should not surprise most employers. However, you should be thoroughly prepared to state your case for a more competitive wage.

First, do your research. Examine market salary data and assess how it compares with your own. Be sure to factor in your experience, job duties, and education. Review similar job postings to gauge comparable starting salary information and perks or bonuses used to attract talent. Understand your organization’s compensation philosophy and pay merit increase process. HR can help you better understand their pay structure if it is unclear.

Be prepared to confidently justify your request for higher pay. Has your workload increased due to staffing shortages? Have you taken on additional assignments or roles and learned new skills or technology? If possible, quantify the value you have added to their business.

Especially given the state of the economy, be prepared for your employer to stand their ground and not make out-of-cycle raises.

Next, plan a meeting with your manager with an apparent reason for the discussion and a brief agenda to stay on track – craft written talking points for the meeting. Choose a time and date when your workload is moderate. Be sure to communicate your satisfaction with the job and the organization. Be open to feedback and ask for a follow-up meeting to discuss the final decision. Your manager will most likely need to consult with HR or their manager before making any pay adjustment decisions.

Remember, your employer may be unable to accommodate your request due to budget constraints. If a pay increase is not feasible, inquire if there are considerations for earning a raise in the future. Be prepared with alternative suggestions, such as learning a new skill or taking on stretch assignments. Consider areas where the company is struggling and make suggestions on ways you can fill the gap. Be creative.

Regardless of the outcome, remain flexible and open. Look at alternative perks, benefits, or bonuses instead of a base pay increase.

This article originally appeared on USA TODAY: How important is a cover letter? Very. Here's how to stick the landing: Ask HR

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• Research & Preparation

What should be included in a cover letter?

You may be required to submit a cover letter with your submission. Individual journals may have specific requirements regarding the cover letter's contents, so please consult the individual journal's Guide for Authors.

A cover letter is a simple, brief business letter, designed to introduce your manuscript to a prospective Editor.  If the Guide for Authors does not specify what to include in your cover letter, you may wish to include some of the following items:

• Specify special considerations that should be given to the paper (if any).
• A brief background regarding the research involved or how the data was collected.
• Details of any previous or concurrent submissions.
• It's also useful to provide the Editor-in-Chief with any information that will support your submission (e.g. original or confirmatory data, relevance, topicality).
• The inclusion (or exclusion) of certain Reviewers (if  propose/oppose reviewers  isn't an available step in the submission process).
• Bring to the Editor’s attention any  Conflict of Interest or Permissions information  which may be relevant.  Be sure to upload any accompanying forms or declarations as required to your submission.

Please note: When your manuscript is received at Elsevier, it's considered to be in its 'final form' ready to be reviewed, so please check your manuscript carefully before you submit it to the Editor. A guide to the publication process and getting your article published in an Elsevier journal is available on the Elsevier Publishing Campus .

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Debunking misinformation about Stormy Daniels amid Trump hush money trial | Fact check

Misinformation is flourishing on social media as former President Donald Trump's hush money trial rolls into its second week . Trump, who has become the first former president to stand trial in a criminal case, is accused of falsifying business records to hide a $130,000 hush money payment to porn star Stormy Daniels ahead of the 2016 election.

Daniels' 2018 signed statement denying an affair with Trump (which she later denounced) has been a popular jumping-off point for social media users. Others have speculated about the porn star's legal fee payments and alleged business relationships.

Here's a roundup of fact-checks about Daniels and the hush money trial from the USA TODAY Fact-Check Team.

More from the Fact-Check Team: How we pick and research claims | Email newsletter | Facebook page

Claim: Stormy Daniels letter denying affair with Trump was 'just found'

Our rating: False

The letter is not new. It was signed and published in January 2018 and has been covered widely by various media outlets in the years since. Describing this letter as "exonerating" as many have on social media overreaches since Daniels later said the denial was a "lie" and was signed out of fear of legal repercussions. Read more

Claim: Order for Stormy Daniels to pay Trump legal fees shows indictment is 'absurd and fake'

The court order is related to a 2018 defamation case adult film actress Stormy Daniels filed against former President Donald Trump. The case is unrelated to Trump's Manhattan indictment, numerous legal experts said. Read more

The claim: Bill Clinton paid Paula Jones $850,000 in 'hush money'

Multiple legal experts said Clinton’s $850,000 payment to Jones as part of a settlement agreement is not considered "hush money" since the facts of the case were already publicly known. Read more

Claim: Fox News reported on a business relationship between Stormy Daniels, House Speaker Mike Johnson

Spokespeople for Johnson and Fox News said the claim is false. It originated with a satirical social media account. Read more

Claim: Post implies Stormy Daniels' statement is new

Our rating: Missing context

The implied claim here is wrong. The statement in question was released in 2018. Daniels later said it was a lie and that she felt forced to sign it because of a non-disclosure agreement she had signed. Read more

Other claims about Trump's legal troubles

The claim: Post implies corruption explains gap between Trump's $454M bond and Madoff's $10M bond

The implied claim here is wrong, as it's built on a faulty comparison between two different types of cases. Trump's bond is to protect his assets while he appeals his civil fraud trial loss. Madoff's bond, on the other hand, was part of an agreement that kept him out of jail while his criminal case moved through court. Read more

The claim: Trump was criminally prosecuted for taking out a loan and paying it back

The post is wrong in two ways. The Trump case referenced in the post is civil, not criminal, which means Trump was not accused of a crime. New York's attorney general sued Trump for fraudulently inflating his wealth on financial statements used to get loans and insurance, not for taking out and repaying a loan. Read more

The claim: Charges against Trump include potential for death penalty

The special counsel's office overseeing the prosecution told USA TODAY the claim is false, explaining that Trump’s case does not meet the requirements for capital punishment. Legal experts agreed the claim is not valid and pointed out the death penalty is rare, even in applicable cases.  Read more

Claim: Trump was charged with espionage

Legal experts said Trump was not charged with espionage in the classified documents probe. He was charged with the willful retention of national defense information under the Espionage Act for allegedly possessing documents related to national security. Experts said the Espionage Act encompasses crimes other than espionage itself.  Read more

Claim: Merrick Garland stripped Trump of right to run in 2024 after evidence of 'justice obstruction' was found

Garland does not have the authority to prevent Trump from running for president, according to legal experts. Even if Trump is indicted in the classified documents case, he can still run for president.  Read more

Claim: Biden ordered Trump's indictment

Legal experts said Biden does not have the authority to bring criminal charges against anyone. That authority lies with federal prosecutors. In the classified documents probe, Justice Department special counsel Jack Smith made the decision to indict Trump, not Biden.  Read more

Thank you for supporting our journalism. You can subscribe to our print edition, ad-free app or e-newspaper here .

USA TODAY is a verified signatory of the International Fact-Checking Network, which requires a demonstrated commitment to nonpartisanship, fairness and transparency. Our fact-check work is supported in part by a grant from Meta .

Politics latest: Suspected migrant boat crossing Channel towards UK hours after Rwanda bill passes

A suspected small boat carrying migrants has been spotted off the French coast just hours after Rishi Sunak's flagship Rwanda bill passed the House of Commons. The PM has hailed the bill's passage as a "fundamental change in global equation on migration".

Tuesday 23 April 2024 07:40, UK

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• Rishi Sunak won a major victory for his Rwanda policy after it finally passed through parliament just after midnight
• The bill went back and forth between the House of Commons and House of Lords in a stand-off that threatened to drag on into the early hours
• But a suspected small was seen off the coast of France just hours after Sunak's moment of triumph
• The PM acknowledged it will be 10-12 weeks before the first plane carrying asylum seekers to Rwanda will take off, missing his self-imposed spring deadline
• Live reporting by  Ben Bloch

A small boat has been spotted off the French coast just hours after Rishi Sunak's landmark Rwanda bill passed its final hurdles in the House of Commons.

This morning, Rishi Sunak has hailed the "landmark legislation" as "not just a step forward but a fundamental change in the global equation on migration".

The government has also said repeatedly that the legislation will be a deterrent to migrants wanting to make the perilous journey across the Channel, but it appears not to have worked for this group.

Although the Rwanda bill has passed through parliament, it has not yet received Royal Assent to make it law, and that is not expected to happen today.

On the heels of Rishi Sunak's flagship Rwanda bill passing its final stage in parliament overnight, we have just been speaking with the illegal migration minister, Michael Tomlinson.

Asked when the first flights will take off, the minister repeated what the PM said yesterday, which was a timeline of 10-12 weeks - despite reports suggesting the government will try and get them off sooner.

"We want flights to get off the ground as soon as possible, but there are certain steps that need to happen between now and then," he said.

Those steps, he said, are ensuring caseworkers are properly trained, which is "starting now" and ratifying the accompanying treaty.

But the minister said it is "inevitable" that there will be "challenges" to the legislation, and despite the bill having passed, he continued to criticise "Labour Lords" for trying to block the bill.

"There will be challenges, but we will meet them, we will overcome them," he declared.

Pushed for details on the plans in place to deport migrants, Mr Tomlinson refused to give any, telling Sky News: "There are those who are determined to stop this, and if I go into detail such as that with you, then that will help those who are wanting to stop this."

It was shortly after midnight when peers in the House of Lords finally ended their long fight against the government's Safety of Rwanda Bill.

So in the end there was no need for sleeping bags or camp beds, and dire threats made by government whips of votes at 3am or even later never materialised.

It had been a day that began with Rishi Sunak demanding that MPs and peers sat through the night if necessary until the bill became law.

And an hour or so before the final retreat by peers, the Commons had voted by a majority of 75 to throw out the last remaining Lords amendment to the bill.

That was on a monitoring process on whether Rwanda is a safe country, as the government claims. This amendment was driven not so much by Labour peers but by the lawyers - including many retired judges - in the Lords.

Throughout this long battle in the Lords, the legal fraternity in the Upper House has had a doughty shop steward in Lord Carlile, a top KC who was once a Liberal Democrat MP until he fell out with Nick Clegg, and is now a cross bencher.

But the key, pivotal moment during the latest round of ping pong between Lords and Commons came when the government made a major concession on demands for an exemption from deportation to Rwanda for Afghan interpreters fleeing the Taliban.

Read Jon's full analysis here:

By Adam Parsons ,  Europe correspondent

If you want to understand why people are still risking everything to cross the Channel, let me take you to a quiet street near Dunkirk, where chaos is in the air.

A group of around 40 or 50 people - migrants who have just failed in their latest attempt to cross the Channel - are being corralled down the road. They are tired and bruised. The police are around them, like teachers trying to take control of an unruly school trip.

Behind, police officers on foot, shouting instructions in French that almost nobody can understand. The group turns, as one, and heads down a side road that leads to a field.

"Non, non," shouts the policeman, exasperated. His head rolls back. "NON," he bellows, then runs after them.

These people are mostly strangers to each other, united by the single aim of reaching Britain. We had seen the group 12 hours earlier, crossing another field, clearly on their way to a nearby beach, but then they disappeared from our sight, heading off down an alleyway between houses.

Like so many people, they had attempted to make the crossing, and failed. This time, according to one of those we spoke to, the cause was the police, patrolling these beaches throughout the night.

"We have problems but we are being deported, so we want to go to Britain for a better life," says one. "Deport, deport," shouts another man.

So Britain may represent his last chance at asylum as a host of European nations start to increase the number of deportation orders they issue.

Read more here:

The government's Rwanda bill will finally become law after the Lords decided they would no longer oppose it following hours of wrangling.

For weeks, peers have been pushing back on the scheme - which seeks to deport asylum seekers arriving in the UK via small boats to the African nation - and trying to get ministers to make changes to the controversial legislation.

But after further rounds of so-called "ping pong" saw the bill flit between both Houses throughout Monday evening, both MPs and peers have now agreed to the plan, and it will soon become law - with Rishi Sunak pledging the first flights will take off "in 10 to 12 weeks" .

Home Secretary James Cleverly has said the bill will become law "within days", adding that its passage through the Lords was a "landmark moment in our plan to stop the boats".

Read more from our political reporter Jennifer Scott  here, who watched all the parliamentary drama unfold:

Good morning!

Welcome back to the Politics Hub on the Tuesday, 23 April.

Here's what's happening today:

• Rishi Sunak and the government are claiming victory after the House of Lords ended its opposition and allowed the "landmark" Rwanda bill to pass through parliament around midnight;
• It is set to receive Royal Assent this week, after which it will formally become law and the Home Office can work towards getting flights off within the PM's 10-12 week target;
• There is still the potential for legal challenges and other hurdles to getting flights off the ground, but Mr Sunak insisted yesterday that the government is fully prepared to deal with them;
• The PM is today off to Poland today where he will meet his new counterpart, Donald Tusk, and the secretary general of NATO, Jens Stoltenberg;
• He will announce a £500m military aid package to Ukraine during the trip, and the trio will discuss regional security and countering Russian aggression in the region;
• Meanwhile, Home Secretary James Cleverly is off to Italy for bilateral talks with the government on illegal migration;
• Sir Keir Starmer will be out and about on the campaign trail ahead of the local elections just over one week away.

We'll be discussing all of this and more with:

• Michael Tomlinson , illegal migration minister, at 7.20am ;
• Yvette Cooper , shadow home secretary, at 8.15am .

Follow along for the latest political news.

Thank you for following along on the parliamentary stand-off over the government's Rwanda scheme.

Here are the headlines from Monday:

• Rishi Sunak won a major victory that saw the government's Rwanda bill finally pass through parliament;
• Peers decided to end their stand-off over the policy, meaning it will go for royal assent;
• The PM vowed deportation flights would start within 10 to 12 weeks;
• He also hinted at leaving the ECHR if it blocks flights to Rwanda;
• A former parliamentary researcher was charged with spying for China;
• Train drivers at 16 companies say they will stage fresh strikes.

We will be back from 6am with the latest updates.

Yvette Cooper MP, Labour's shadow home secretary, commenting on the Safety of Rwanda Bill passing in parliament, said: "The new Rwanda law is an extortionately expensive gimmick rather than a serious plan to tackle dangerous boat crossings. 

"The Rwanda scheme will cost more than half a billion pounds for just 300 people, less than 1% of asylum seekers here in the UK - and there is no plan for the 99%.

"Instead of spending £2m per asylum seeker on this failing scheme they should be putting that money into boosting our border security instead - that is Labour's practical plan."

James Cleverly has said the Rwanda bill passing through parliament is a "landmark moment in our plan to stop the boats".

In a social media video the home secretary said: "The Safety of Rwanda Bill has passed in parliament and it will become law within days.

"The act will prevent people from abusing the law by using false human rights claims to block removals. And it makes clear that the UK parliament is sovereign, giving government the power to reject interim blocking measures imposed by European courts.

"I promised to do what was necessary to clear the path for the first flight. That's what we have done.

"Now we're working day in and day out to get flights off the ground."

The Rwanda bill has been condemned as a "breach of international law" by human rights groups.

The charity Freedom from Torture, alongside Amnesty International and Liberty, criticised the government for ignoring the findings of the Supreme Court, which ruled the policy was unlawful in November. 

The group said the bill poses a "significant threat to the rule of law" by undermining what protects people from an abuse of power by the state and described parliament as a "crime scene".

They said the UK was increasingly gaining a reputation for "playing fast and loose with its international obligations" and called for the asylum system to be rebuilt.

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